PARAMARK ENTERPRISES INC
8-K, EX-10.23, 2000-10-18
BAKERY PRODUCTS
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                              CONSULTING AGREEMENT

         This   Consulting   Agreement   (the   "Agreement"),    dated   as   of
______________,   2000,  between  Rich  Products  Manufacturing  Corporation,  a
Delaware  corporation  d/b/a Jon Donaire  Desserts,  with its  principal  office
located  at 1150  Niagara  Street,  Buffalo,  New  York  ("RPMC"),  and  Alan S.
Gottlich,     an     individual     with    his     principal     address     at
___________________________________ ("Consultant")

                                WITNESSETH THAT:

         WHEREAS,  RPMC desires to benefit from the expertise of the  Consultant
and the Consultant desires to provide such expertise to RPMC, upon the terms and
subject to the conditions as hereinafter set forth.

         NOW,  THEREFORE,  in consideration  of the mutual  covenants  contained
herein,  and intending to be legally bound hereby,  the parties  hereto agree as
follows:

         1. Engagement of Consultant.  RPMC and Consultant agree that during the
Consulting  Term (as  defined  in  Section  2  hereof)  RPMC  shall  engage  the
Consultant  and the  Consultant  shall  render  to  RPMC  such  services  as are
reasonably requested by the Board of Directors from time to time with respect to
providing  information  concerning the matters  referred to in Exhibit A hereto.
The Consultant  hereby accepts such engagement and agrees to devote such time as
is  necessary to the  performance  of his duties  hereunder,  but in no event in
excess of the following parameters:

         a. Up to ten (10) working days of on site  consulting  during each year
of the Consulting  Term (as defined  below),  as and to the extent  requested by
RPMC in  writing,  at  RPMC's  place  of  business  but not  more  than  two (2)
consecutive days of work in each event unless Consultant  voluntarily  agrees to
extend said limitation at his sole discretion.

         b. Reasonable telephone and written consulting  services,  as requested
by RPMC in writing

         2. Consulting Term.  Subject to the provisions in Section 4 hereof, the
term of this Agreement  shall commence on the date hereof and shall continue for
a period of four (4) years (the "Consulting Term").

          3.   Compensation  and  Expenses.   During  the  Consulting  Term,  as
compensation  for its services  hereunder,  the  Consultant  will be paid Thirty
Thousand Dollars ($30,000) per year payable in four (4) equal quarterly payments
during each year of the  Consulting  Term (the  "Compensation").  The Consultant
will not receive nor be entitled to any  increases to the  Compensation  for any
reason  whatsoever.  RPMC will reimburse  Consultant for all pre-approved out of
pocket  expenses  incurred by  Consultant  in providing  the services  hereunder
including  all  travel,  lodging  and  meal  expenses  arising  out  of  on-site
consulting.


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         4.  Termination.  Any  provision  of  this  Agreement  to the  contrary
notwithstanding,  RPMC may terminate the above consulting  arrangement only as a
result of a commission  by the  Consultant  of an act of fraud upon,  or willful
misconduct toward RPMC or its affiliates.

         5. Independent  Contractor.  This Agreement does not create,  and shall
not be  construed as  creating,  any  relationship  of agency,  partnership,  or
employment between the parties.  RPMC and Consultant enter this Agreement as and
shall  remain  independent  parties.  Neither  party  shall  have  the  right or
authority to assume,  create,  or enlarge any obligation or commitment on behalf
of the other and shall not represent  itself as having the authority to bind the
other in any manner.

         6. Notices.  If it is necessary at any time during the Consulting  Term
for the Consultant or RPMC to give notice to the other party hereto, such notice
must be given in writing delivered in person or mailed by certified mail, return
receipt requested,  to the addresses first set forth above or such other address
of which one party may notify the other in writing.  Notices are effective  when
personally delivered or when placed in the mail.

         7. Governing  Law. This Agreement will be construed and  interpreted in
accordance  with the laws of the State of New York,  without regard to conflicts
of law principles.


<PAGE>



         Severability,  Amendment,  Integration.  Should any  provision  of this
Agreement  be adjudged to any extent  invalid by any  competent  tribunal,  such
provision  will  be  deemed  modified  to  the  extent   necessary  to  make  it
enforceable. This Agreement may not be modified or varied except by an agreement
in writing signed by the party against whom enforcement of such  modification is
sought.  This Agreement sets forth all of the promises,  covenants,  agreements,
conditions and  undertakings  between the parties hereto relating to the subject
matter  hereof  and  supersedes  all prior and  contemporaneous  agreements  and
understandings,  inducements or conditions,  express or implied, oral or written
regarding such subject matter.




         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

ALAN S. GOTTLICH                             RICH PRODUCTS
                                             MANUFACTURING CORPORATION



By_____________________________              By_______________________________

                                             Title____________________________






<PAGE>


                                    Exhibit A

                                 To be provided







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