PARAMARK ENTERPRISES INC
8-K, EX-10.21, 2000-10-18
BAKERY PRODUCTS
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                                LICENSE AGREEMENT

         LICENSE  AGREEMENT  (the  "Agreement"),  dated as of  October  9, 2000,
between RICH PRODUCTS  MANUFACTURING  CORPORATION,  a Delaware corporation d/b/a
Jon Donaire Desserts,  with its principal office located at 1150 Niagara Street,
Buffalo, New York ("Licensee"), and STARBAKE, INC., a Delaware corporation, with
an office located at One Harmon Plaza, Secaucus, NJ 07094, ("Starbake") a wholly
owned subsidiary of Paramark Enterprises,  Inc., a Delaware corporation with its
principal  office  located  at One Harmon  Plaza,  Secaucus,  New  Jersey  07094
("Paramark").  Paramark and Starbake are hereinafter collectively referred to as
"Licensor".


                                 R E C I T A L S

         A. Simultaneously herewith,  Licensor and Licensee have entered into an
Asset Purchase  Agreement (the "Purchase  Agreement"),  a copy of which Purchase
Agreement is annexed hereto and incorporated by reference as EXHIBIT A;

         B. Pursuant to the Purchase Agreement,  Licensor, as Seller, is selling
and conveying,  and Licensee,  as Buyer, is purchasing and accepting  conveyance
of, certain Assets related to the operation of a commercial  bakery  Business by
Licensor at 1919 Friendship Drive, La Jolla, California;

         C.  The  Purchase  Agreement  contemplates  a  Closing  on  the  Assets
subsequent hereto, however Licensee desires to assume operational control of the
Assets simultaneously  herewith,  and Licensor is willing to grant such control,
all subject to the terms of this Agreement and the Purchase Agreement;

<PAGE>

         NOW, THEREFORE,  in consideration of the representations and warranties
made herein, and of the mutual benefits to be derived hereby, and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows:

1.   INCORPORATION  OF  RECITALS.   The  Recitals  set  forth   hereinabove  are
incorporated into and made a part of this Agreement.

2.  CAPITALIZED  TERMS.  All  capitalized  terms  used but not  defined  in this
Agreement  shall have the same meaning as  respectively  ascribed to them in the
Purchase Agreement.

3.  CONFLICT.  In the event of any conflict  between the terms of this Agreement
and the terms of the Purchase  Agreement,  the terms of this Agreement  shall be
deemed controlling as if same had amended the Purchase Agreement.

4. LICENSE. Licensor hereby grants Licensee an exclusive license (the "License")
pursuant to which Licensee will, simultaneously with the execution herewith:

a.   Assume  control of the Assets and the Business as if a Closing had occurred
     under the Purchase Agreement;

b.   Accept  all  indicia  of  beneficial,  but not  legal,  title in all of the
     Assets;

c.   Have sole control and responsibility for all income and expenses related to
     the  Assets and the  Business  for  transactions  arising in respect to the
     Assets and the Business after the date of this Agreement;

d.   Assume full legal  liability for the Assumed  Liabilities as of the date of
     this  Agreement  and make  payments  therefor to Licensor not less than ten
     (10) days before the respective due dates for such payments unless Licensor
     directs  Licensee  in writing  to make any such  payments  directly  to the
     respective lessors and/or vendors;


<PAGE>

e.   Promptly  take  such  action as is  necessary  to insure  the  Business  in
     compliance  with the  requirements  set forth in the Lease and name on said
     insurance the lessor on the Lease and the Licensor as additional  insureds.
     An insurance  certificate  evidencing  the  foregoing  must be delivered to
     Licensor  within  forty eight (48) hours of the  execution  of this License
     Agreement.

5.  LICENSE  FEE.  Licensee  shall pay  Licensor a monthly  license  fee of Four
Thousand Dollars  ($4,000.00)(representing a per diem of $133.34) for the period
from the date of this Agreement  until the Closing,  or the  termination of this
License as more  specifically set forth  hereinbelow.  Licensee shall prepay the
license fee through  December 31, 2000  simultaneously  herewith.  To the extent
that a  Closing  occurs  prior  to  December  31,  2000,  or this  Agreement  is
terminated,  then any unearned  license fee shall be, as the case may be, either
(a) credited against the cash portion of the Purchase Price at Closing or (b) if
the Agreement is  terminated,  then  refunded to Licensee by certified  check or
wire  transfer to accounts  designated  by Licensee  within five (5) days of the
date of such  termination.  To the  extent  that the  Closing  may  occur  after
December 31, 2000, the Licensee shall continue to pay the monthly license fee on
January 1, 2001 and the first of each and every month  thereafter up to the date
of the Closing or the termination of this Agreement.

6.  REPRESENTATIONS  AND  WARRANTIES.  All  of  Licensor's  representations  and
warranties set forth in the Purchase  Agreement,  except as to those relating to
corporate status and authority, shall be deemed to have been made simultaneously
herewith  and,  subject to Section 7.2 of the Purchase  Agreement  shall have no
applicability for any periods subsequent to the date of this Agreement.

7.  COVENANTS OF SELLER.  None of Seller's  covenants set forth in Article IV of
the Purchase  Agreement  shall be effective  after the date hereof  except as to
those  covenants  set forth in Sections  4.1.2  through  4.1.8 and 4.3.2 through
4.3.6.

8.  INDEMNIFICATION.  Licensor's and Licensee's respective indemnity obligations
set forth in Article VI of the Purchase Agreement are modified so that the words
"Closing"  and "Closing  Date" therein is replaced by the words "the date of the
License Agreement".

9. LICENSE AGREEMENT TERMINATION. The License Agreement shall terminate upon the
earlier of the following:

a.   Closing under the Purchase Agreement;

b.   Termination of the Purchase  Agreement pursuant to the respective rights to
     terminate  granted therein,  including without  limitation,  termination by
     Licensor  in the event  Paramark  is unable to obtain  the  consent  of its
     shareholders to the transaction  contemplated by the Purchase  Agreement as
     required by applicable law and the rules and  regulations of the Securities
     and Exchange Commission.

<PAGE>

In such event,  this Agreement  shall be terminated and Buyer shall be obligated
to  re-convey  the  Assets  to  Seller,  all  as  more  particularly  set  forth
hereinbelow.

10. PROCEDURE IN THE EVENT OF TERMINATION OF THE LICENSE AGREEMENT.  If Licensee
shall  receive  written  notice (the  "Termination  Notice") from  Licensor,  or
Licensor's counsel,  that the Purchase Agreement is being terminated pursuant to
Section 9(b) hereinabove then each and all of the following shall occur or shall
be deemed to have occurred:

a.   All right,  title and  interest to the Assets  shall be deemed to have been
     automatically  re-conveyed to Licensor  simultaneously with the Termination
     Notice and Licensor shall immediately reassume possession of the Assets and
     the Business;

b.   Licensor and Licensee shall make immediate  arrangements for the Licensor's
     repurchase  from  Licensee  of  any  applicable  inventory  related  to the
     Business, as then existing, as mutually agreed; and

c.   Licensee shall fully cooperate with Licensor in effectuating  the intent of
     this Section 10 so that Licensor may reassume control of the Assets and the
     Business  as same  was held by  Licensor  prior  to the  License  Agreement
     subject to transactions  entered into by Licensee in the ordinary course of
     business after the date of this Agreement.

11.  SEVERABILITY.  If any  provision of this  Agreement,  including any phrase,
sentence,  clause, section or subsection is inoperative or unenforceable for any
reason,  such circumstances shall not have the effect of rendering the provision
in question  inoperative or unenforceable in any other case or circumstance,  or
of  rendering  any other  provision  or  provisions  herein  contained  invalid,
inoperative, or unenforceable to any extent whatsoever.


<PAGE>

12. NOTICES. All notices,  and other communications  required or permitted to be
given under this Agreement  shall be in writing and shall be deemed to have been
duly given if (a) delivered personally, (b) mailed by first-class, registered or
certified  mail,  return  receipt  requested,  postage  prepaid,  or (c) sent by
next-day or overnight mail or delivery or (d) sent by telecopy.

                          (i)  If to Licensee:

                               Rich Products Manufacturing Corporation
                               1150 Niagara Street
                               Buffalo, New York 14213

                               Attn:   William E. Grieshober, Jr.

                          (ii) If to Licensor:

                               Starbake, Inc.
                               c/o  Paramark Enterprises, Inc.
                               One Harmon Plaza
                               Secaucus, New Jersey   07094

                               Attention:   Alan S. Gottlich, President

                               With a copy to:

                               Saul Feiger, Esq.
                               152-18 Union Turnpike
                               Kew Garden Hills, New York  11367

or, in each case,  at such other  address as may be  specified in writing to the
other parties hereto. All such notices and other  communications shall be deemed
to have been received (w)if by personal delivery on the day after such delivery,
(x) if by certified or registered  mail,  on the seventh  business day after the
mailing  thereof,  (y) if by next-day or overnight mail or delivery,  on the day
delivered,  (z) if by telecopy,  on the next day following the day on which such
telecopy was sent.

13.  ENTIRE  AGREEMENT.  This  Agreement  constitutes  the entire  agreement and
supersedes  all prior  agreements  and  understandings,  both  written and oral,
between the parties with respect to the subject matter hereof.

14. COUNTERPARTS.  This Agreement may be executed in several counterparts,  each
of which shall be deemed an original and all of which shall together  constitute
one and the same instrument.

15.  GOVERNING  LAW,  ETC.  This  Agreement  shall be governed in all  respects,
including as to validity,  interpretation and effect, by the law of the State of
California, all as more specifically set forth in the Purchase Agreement.

16.  BINDING  EFFECT.  This  Agreement  shall be  binding  upon and inure to the
benefit  of the  parties  hereto  and their  respective  heirs,  successors  and
permitted assigns.

17. ASSIGNMENT. This Agreement shall not be assignable or otherwise transferable
by any party hereto without the prior written consent of the other party hereto.

18.  AMENDMENT;  WAIVERS,  ETC. No amendment,  modification or discharge of this
Agreement,  and no waiver hereunder,  shall be valid or binding unless set forth
in writing  and duly  executed  by the party  against  whom  enforcement  of the
amendment, modification, discharge or waiver is sought.


<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first above written.

LICENSEE:

RICH PRODUCTS MANUFACTURING CORP.




By_______________________________
Title______________________________


LICENSOR:

STARBAKE, INC.




By:      __________________


LICENSOR:

PARAMARK ENTERPRISES, INC.




By:      __________________




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