KEYCORP/NEW
10-K405, 1995-03-28
NATIONAL COMMERCIAL BANKS
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<PAGE>   1


                UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-K

               [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994

                                       OR

             [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D)
                    OF THE SECURITIES EXCHANGE ACT OF 1934
     FOR THE TRANSITION PERIOD FROM                   TO
                          COMMISSION FILE NUMBER 0-850

                                    KEYCORP
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                     Ohio                                       34-6542451
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                              Identification No.)

127 Public Square, Cleveland, Ohio
                                                                44114-1306
(Address of principal executive offices)                        (Zip Code)

       Registrant's telephone number, including area code (216) 689-6300

Securities registered pursuant                  Securities registered pursuant
 to Section 12(b) of the Act:                    to Section 12(g) of the Act:


10% Cumulative Preferred Stock, Class A
Depositary Shares representing
      one-fifth of one share of 10%
   Cumulative Preferred Stock, Class A
Common Shares, $1 par value
Rights to Purchase Common Shares                                   None    

       (Title of class)                                      (Title of class)

New York Stock Exchange
(Name of each exchange
 on which registered)

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports) and (2) has been subject to the
filing requirements for the past 90 days.
Yes  X   No ____.

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.  X 

The aggregate market value of voting stock held by nonaffiliates of the
Registrant was approximately $6,688,704,652 at February 28, 1995. (The
aggregate market value has been computed using the closing market price of the
stock as reported by the New York Stock Exchange on February 28, 1995.)

                                 242,901,125
    (Number of KeyCorp Common Shares outstanding as of February 28, 1995)

<PAGE>   2


                                    KEYCORP

                          1994 FORM 10-K ANNUAL REPORT

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                          Page  
                                                                                          ----  
PART I                                                                                          
<S>        <C>                                                                            <C>   
Item 1.    Business                                                                        1    
                                                                                                
Item 2.    Properties                                                                      8    
                                                                                                
Item 3.    Legal Proceedings                                                               8    
                                                                                                
Item 4.    Submission of Matters to a Vote of Security Holders                             8    
                                                                                                
PART II                                                                                         
                                                                                                
Item 5.    Market for Registrant's Common Stock and Related Stockholder Matters            8    
                                                                                                
Item 6.    Selected Financial Data                                                         9    
                                                                                                
Item 7.    Management's Discussion and Analysis of Financial Condition and                      
           Results of Operations                                                           9    
                                                                                                
Item 8.    Financial Statements and Supplementary Data                                     9    
                                                                                                
Item 9.    Changes in and Disagreements with Accountants on Accounting and                      
           Financial Disclosure                                                            9    
                                                                                                
PART III                                                                                        
                                                                                                
Item 10.   Directors and Executive Officers of the Registrant                              9    
                                                                                                
Item 11.   Executive Compensation                                                          9    
                                                                                                
Item 12.   Security Ownership of Certain Beneficial Owners and Management                  9    
                                                                                                
Item 13.   Certain Relationships and Related Transactions                                  9    
                                                                                                
PART IV                                                                                         
                                                                                                
Item 14.   Exhibits, Financial Statement Schedules, and Reports on Form 8-K               10    
                                                                                                
           Signatures                                                                     15    
                                                                                                
           Exhibits                                                                       16    
</TABLE>                                                                        
<PAGE>   3
                                     PART I

ITEM 1. BUSINESS

OVERVIEW

On March 1, 1994, KeyCorp, a financial services holding company headquartered
in Albany, New York, with approximately $33 billion in assets at December 31,
1993 ("old KeyCorp"), merged into and with Society Corporation, a financial
services holding company headquartered in Cleveland, Ohio, with approximately
$27 billion in assets at December 31, 1993 ("Society"), pursuant to an
Agreement and Plan of Merger, and a related Supplemental Agreement to
Agreement and Plan of Merger, each dated as of October 1, 1993, and each as
amended.  In the merger, Society, an Ohio corporation, was the surviving
corporation, but changed its name to KeyCorp (also referred to herein as the
"Corporation").  The merger was accounted for as a pooling of interests.
Accordingly, all financial data of KeyCorp set forth herein (or incorporated
by reference) has been restated to give effect to the merger of old KeyCorp
into and with Society.

The merger of old KeyCorp into and with Society created a financial services
holding company which traces its roots back to 1825, when the first
predecessor of old KeyCorp was organized.  At December 31, 1994, KeyCorp was
one of the nation's largest bank holding companies based upon consolidated
total assets of approximately $66.8 billion.

KeyCorp is a legal entity separate and distinct from its banking and other
subsidiaries.  Accordingly, the right of KeyCorp, its security holders and its
creditors to participate in any distribution of the assets or earnings of its
banking and other subsidiaries is necessarily subject to the prior claims of
the respective creditors of such banking and other subsidiaries, except to the
extent that claims of KeyCorp in its capacity as a creditor of such banking
and other subsidiaries may be recognized.

The executive offices of KeyCorp are located at 127 Public Square, Cleveland,
Ohio 44114-1306, and its telephone number is (216) 689-6300.

SUBSIDIARIES

KeyCorp provides banking and other financial services across much of the
country's northern tier and in Florida through a network of subsidiaries
operating 1,272 full-service banking offices in 13 states, giving KeyCorp the
nation's fifth largest domestic branch network as of December 31, 1994 (before
giving effect to KeyCorp's recent acquisitions of BANKVERMONT Corporation,
Casco Northern Bank, National Association and OMNIBANCORP described in Note 2,
Mergers, Acquisitions and Divestitures beginning on page 56 of the KeyCorp
1994 Annual Report to Shareholders which is incorporated herein by reference).
KeyCorp's largest bank subsidiaries include Society National Bank,
headquartered in Cleveland, Ohio, which is the largest bank in Ohio and one of
the nation's major regional banks with $24.6 billion in total assets and 289
full-service banking offices at December 31, 1994; Key Bank of New York,
headquartered in Albany, New York, with $14.9 billion in total assets and 327
full-service banking offices at December 31, 1994 ("Key-NY"); Key Bank of
Washington, headquartered in Tacoma, Washington, with $7.6 billion in total
assets and 186 full-service banking offices at December 31, 1994 ("Key-
Washington"); and Society National Bank, Indiana, headquartered in South Bend,
Indiana, with $3.3 billion in total assets and 92 full-service banking offices
at December 31, 1994 ("SNBI").  In addition, KeyCorp operates bank
subsidiaries in Alaska, Colorado, Idaho, Maine, Michigan, Oregon, Utah,
Vermont (its Vermont subsidiary was acquired on January 27, 1995 as described
in Note 2, Mergers, Acquisitions and Divestitures, beginning on page 56 of the
KeyCorp 1994 Annual Report to Shareholders which is incorporated herein by
reference) and Wyoming, a savings association subsidiary in Florida, and
either a trust company subsidiary or an office of a trust company subsidiary
in each of the aforementioned states.

Through its bank and trust company subsidiaries KeyCorp provides a wide range
of banking, fiduciary and other financial services to its corporate,
individual and institutional customers located throughout the country.  In
addition to the customary banking services of accepting deposits and making
loans, KeyCorp's bank and trust company subsidiaries provide specialized
services tailored to specific markets, including personal and corporate trust
services, personal financial services, customer access to mutual funds, cash
management services, investment banking services and international banking
services.  Through its subsidiary banks, trust companies and registered
investment adviser subsidiaries, KeyCorp provides investment management
services to institutional and individual
<PAGE>   4
clients, including large corporate and public retirement plans, Taft-Hartley
plans, foundations and endowments, and high net worth individuals.  Several of
KeyCorp's investment management and trust company subsidiaries also serve as
investment advisers to KeyCorp's proprietary mutual funds.

KeyCorp also provides other financial services both in and outside of its
primary banking markets through its nonbank subsidiaries.  Services provided
by nonbank financial services subsidiaries include reinsurance of credit life
and accident and health insurance on loans made by subsidiary banks, venture
capital and small business investment financing services, equipment lease
financing, community development financing, stock transfer agent, and other
financial services.  KeyCorp is also an equity participant in a joint venture
with a number of other unaffiliated bank holding companies in Electronic
Payment Services, Inc., which provides automated teller machine access for
bank customers throughout most of the United States through its subsidiary,
Money Access Service Inc. (more commonly known as the MAC(R) network).

The following financial data is included in the KeyCorp 1994 Annual Report to
Shareholders and is incorporated herein by reference as indicated below:


<TABLE>
<CAPTION>
          Description of Financial Data                          Page
          -----------------------------                          ----
   <S>                                                           <C>
   Average Balance Sheets, Net Interest Income, and Yields/Rates   24
   Components of Net Interest Income Changes                       26
   Securities Available for Sale                                   36
   Investment Securities                                           37
   Composition of Loans                                            34
   Maturities and Sensitivity of Certain Loans 
      to Changes in Interest Rates                                 30
   Summary of Nonperforming Assets and 
      Past Due Loans                                               40
   Nonperforming Assets                                            60
   Summary of Loan Loss Experience                                 39
   Allocation of Allowance for Loan Losses                         38
   Maturity Distribution of Time Deposits of $100,000 or More      41
   Selected Financial Data                                         20
   Short-Term Borrowings                                           62
</TABLE>

MERGERS, ACQUISITIONS AND DIVESTITURES

The information presented in Note 2, Mergers, Acquisitions and Divestitures
starting on Page 56 of the KeyCorp 1994 Annual Report to Shareholders is
incorporated herein by reference.

COMPETITION

The market for banking and bank-related services is highly competitive.
KeyCorp and its subsidiaries compete with other providers of financial
services such as other bank holding companies, commercial banks, savings
associations, credit unions, mortgage banking companies, mutual funds,
insurance companies, investment management firms, investment banking firms,
broker dealers and a growing list of other local, regional and national
institutions which offer financial services.  KeyCorp and its subsidiaries
compete by offering quality products and innovative services at competitive
prices.

Mergers between financial institutions have added competitive pressure.
Competition is expected to intensify as a consequence of interstate banking
laws now in effect in the majority of states which permit banking
organizations to expand geographically.  Further, the recently enacted Riegle-
Neal Interstate Banking and Branching Efficiency Act of 1994 will generally
remove the remaining restrictions on interstate acquisitions of banks and bank
holding companies one year after its enactment.  The act also authorizes
nationwide interstate branching effective June 1, 1997, although states may
"opt-in" and permit branching sooner, or "opt-out" and prohibit branching into
or out of that state. See "Supervision and Regulation -- Interstate Banking
and Other Recent Legislation" herein.





                                       2
<PAGE>   5



SUPERVISION AND REGULATION

The following discussion addresses certain of the material elements of the
regulatory framework applicable to bank holding companies and their
subsidiaries, and provides certain specific information relevant to KeyCorp.
Regulation of financial institutions such as KeyCorp and its subsidiaries is
intended primarily for the protection of depositors, the deposit insurance
funds of the Federal Deposit Insurance Corporation ("FDIC") and the banking
system as a whole, and generally is not intended for the protection of
shareholders or other investors.

In the following discussion, references to statutes and regulations are brief
summaries thereof and are qualified in their entirety by reference to such
statutes and regulations.  In addition, there are other statutes and
regulations that apply to the operation of banking institutions.  Changes in
the applicable laws, and in their application by regulatory agencies, cannot
necessarily be predicted, but they may have a material effect on the business
and results of KeyCorp.

General

As a bank holding company, KeyCorp is subject to the regulation, supervision
and examination of the Board of Governors of the Federal Reserve System (the
"Federal Reserve Board") under the Bank Holding Company Act of 1956, as
amended (the 'BHCA").  Under the BHCA, bank holding companies may not, in
general, directly or indirectly acquire the ownership or control of more than
5% of the voting shares, or substantially all of the assets, of any company,
including a bank, without the prior approval of the Federal Reserve Board.  In
addition, bank holding companies are generally prohibited under the BHCA from
engaging in nonbanking (i.e. commercial or industrial) activities, subject to
certain exceptions.  As a result of its 1993 acquisition of the institution
that is now known as Society First Federal Savings Bank ("Society First
Federal"), the Corporation is also subject to the regulation and supervision
of the Office of Thrift Supervision (the "OTS") as a savings and loan holding
company registered under the Home Owners' Loan Act, as amended ("HOLA").

The Corporation's banking subsidiaries are also subject to extensive
regulation, supervision and examination by applicable Federal and state
banking agencies.  Society National Bank, SNBI and Key Bank USA, N.A. are
national banking associations with full banking powers, subject to regulation,
supervision and examination by the Office of the Comptroller of the Currency
(the "OCC").  A number of other national banking subsidiaries of the
Corporation operate under bank charters that limit their powers to trust-
related fiduciary activities.  These are Key Trust Company of Ohio, N.A., Key
Trust Company of Indiana, N.A. and Key Trust Company of Florida, N.A.
(formerly known as Society National Trust Company).  These entities are also
subject to the regulation, supervision and examination of the OCC, although
they are not regulated as banks for purposes of the BHCA.  All of the other
banking subsidiaries of the Corporation, other than Society First Federal, are
state-chartered banks that are subject to regulation, supervision and
examination by the applicable state banking authority in the state in which
each such institution is chartered.  In addition the Corporation's state-
chartered banks are not members of the Federal Reserve System (and are
therefore so-called "nonmember banks"), and, accordingly, are subject to the
regulation, supervision and examination of the FDIC.  Because the deposits in
all of the Corporation's banking subsidiaries are insured (up to applicable
limits) by the FDIC, the FDIC also has certain regulatory and supervisory
authority over all such banking subsidiaries, including Society First Federal.
The OTS is charged with regulation of Federal savings associations such as
Society First Federal, presently the Corporation's only such institution.

Depository institutions are also affected by various state and Federal laws,
including those relating to consumer protection and similar matters, as well
as by the fiscal and monetary policies of the Federal government and its
agencies, including the Federal Reserve Board.  An important purpose of these
policies is to curb inflation and control recessions through control of the
supply of money and credit.  The Federal Reserve Board uses its powers to
establish reserve requirements of depository institutions and to conduct open
market operations in United States government securities so as to influence
the supply of money and credit.  These policies have a direct effect on the
availability of bank loans and deposits and on interest rates charged on loans
and paid on deposits, with the result that Federal policies have a material
effect on the earnings of the banking subsidiaries, and, hence, the
Corporation.

The Corporation also has other financial services subsidiaries that are
subject to regulation, supervision and examination by the Federal Reserve
Board, as well as other applicable state and Federal regulatory agencies.  For
example, the Corporation's discount brokerage and asset management
subsidiaries are subject to supervision and regulation by the Securities and
Exchange Commission, the National Association of Securities Dealers, Inc. and
state securities regulators; the Corporation's state-chartered trust company
subsidiaries are subject to regulation by


                                       3
<PAGE>   6
state banking authorities; and the Corporation's insurance subsidiaries are
subject to regulation by the insurance regulatory authorities of the various
states.  Other nonbank subsidiaries of the Corporation are subject to other
laws and regulations of both the Federal government and the various states in
which they are authorized to do business.

Dividend Restrictions

The Corporation is a legal entity separate and distinct from its banking and
other subsidiaries.  The principal source of cash flow of the Corporation,
including cash flow to pay dividends on the Corporation's common and preferred
shares and debt service on the Corporation's debt, is dividends from its
banking and other subsidiaries.  Various Federal and state statutory and
regulatory provisions limit the amount of dividends that may be paid to the
Corporation by its banking subsidiaries without regulatory approval.

The approval of the OCC is required for the payment of any dividend by a
national bank if the total of all dividends declared by the board of directors
of such bank in any calendar year would exceed the total of (i) the bank's net
profits (as defined and interpreted by regulation) for the current year plus
(ii) the retained net profits (as defined and interpreted by regulation) for
the preceding two years, less any required transfer to surplus or a fund for
the retirement of any preferred stock.  In addition, a national bank can pay
dividends only to the extent that retained net profits (including the portion
transferred to surplus) exceed bad debts (as defined and interpreted by
regulation).  Three of the Corporation's banking subsidiaries, Society
National Bank, SNBI and Key Bank USA N.A., and the Corporation's trust company
subsidiaries that are national banks, are subject to these restrictions.

Key-NY, KeyCorp's second-largest banking subsidiary, is subject to dividend
restrictions under New York law that are substantially the same as the
national bank restrictions described above.  In particular, without the prior
approval of the Superintendent of Banks, a New York-chartered bank may not
declare dividends during any calendar year in excess of (i) the total of the
bank's net profits (as defined by statute) for that year combined with (ii)
its retained net profits of the preceding two years, less any required
transfers to surplus or a fund for the retirement of preferred stock.

KeyCorp's third-largest banking subsidiary is Key-Washington, which is
chartered by the State of Washington, and is subject to similar restrictions
on its ability to pay dividends to KeyCorp. Under Washington law, a bank can
pay dividends in an amount not in excess of its retained earnings determined
in accordance with generally accepted accounting principles.

The Corporation's other banking subsidiaries are subject to various comparable
restrictions on the payment of dividends under the laws of the states in which
they are chartered.  In addition, OTS regulations limit the amount of capital
distribution (dividends or otherwise) that any savings association may pay
without prior OTS approval.  These limitations are applicable to Society First
Federal.

In addition, if, in the opinion of the applicable Federal banking agency, a
depository institution under its jurisdiction is engaged in or is about to
engage in an unsafe or unsound practice (which, depending on the financial
condition of the institution, could include the payment of dividends) the
agency may require, after notice and hearing, that such institution cease and
desist from such practice.  The OCC and the FDIC have indicated that paying
dividends that would deplete a depository institution's capital base to an
inadequate level would be an unsafe and unsound practice.  Moreover, under the
Federal Deposit Insurance Act (the "FDI Act"), an insured depository
institution may not pay any dividend if payment would cause it to become
undercapitalized or once it is undercapitalized.  See "Regulatory Capital
Standards and Related Matters -- Prompt Corrective Action."  Also, the Federal
Reserve Board, the OCC, the FDIC and the OTS have issued policy statements
which provide that FDIC-insured depository institutions and their holding
companies should generally pay dividends only out of the current operating
earnings.

Under the laws and regulations applicable to the Corporation's banking
subsidiaries, management estimates that, as of December 31, 1994, the
Corporation's banking subsidiaries could have declared dividends estimated to
be $642.4 million in the aggregate, without obtaining prior regulatory
approval, not including dividends that may be payable by the Corporation's
trust company subsidiaries, Society First Federal and certain other
subsidiaries.





                                       4
<PAGE>   7



Holding Company Structure

Transactions Involving Banking Subsidiaries.  The Corporation's banking
subsidiaries are subject to Federal Reserve Act restrictions which limit the
transfer of funds or other items of value from such subsidiaries to the
Corporation and (with certain exceptions) to the Corporation's nonbanking
subsidiaries (together, "affiliates") in so-called "covered transactions."  In
general, covered transactions include loans and other extensions of credit,
investments and asset purchases, as well as other transactions involving the
transfer of value from a banking subsidiary to an affiliate or for the benefit
of an affiliate.  Unless an exemption applies, each covered transaction by a
banking subsidiary with one of its nonbanking affiliates is limited in amount
to 10% of that banking subsidiary's capital and surplus and, with respect to
all covered transactions with affiliates, in the aggregate, to 20% of that
banking subsidiary's capital and surplus.  Furthermore, loans and extensions
of credit are required to be secured in specified amounts.

Source of Strength Doctrine.  Under Federal Reserve Board policy, a bank
holding company is expected to serve as a source of financial and managerial
strength to each of its subsidiary banks and, under appropriate circumstances,
to commit resources to support each such subsidiary bank.  This support may be
required by the Federal Reserve Board at times when the Corporation may not
have the resources to provide it or, for other reasons, would not otherwise be
inclined to provide it.  Certain loans by a bank holding company to any of its
subsidiary banks are subordinate in right of payment to deposits in, and
certain other indebtedness of, the subsidiary bank.  In addition, the Crime
Control Act of 1990 provides that in the event of a bank holding company's
bankruptcy, any commitment by a bank holding company to a Federal bank
regulatory agency to maintain the capital of a subsidiary bank will be assumed
by the bankruptcy trustee and entitled to a priority of payment.

Depositor Preference.  The FDI Act provides that, in the event of the
"liquidation or other resolution" of an insured depository institution, the
claims of depositors of such institution (including claims by the FDIC as
subrogee of insured depositors) and certain claims for administrative expenses
of the FDIC as a receiver would be afforded a priority over other general
unsecured claims against such an institution, including Federal funds and
letters of credit.  If an insured depository institution fails, insured and
uninsured depositors along with the FDIC will be placed ahead of unsecured,
nondeposit creditors, including a parent holding company, in order of priority
of payment.

Liability of Commonly Controlled Institutions.  Under the FDI Act, an insured
depository institution which is under common control with another insured
depository institution is generally liable for any loss incurred, or
reasonably anticipated to be incurred, by the FDIC in connection with the
default of such commonly controlled institution, or any assistance provided by
the FDIC to such commonly controlled institution which is in danger of
default.  The term "default" is defined generally  to mean the appointment of
a conservator or receiver and the term "in danger of default" is defined
generally as the existence of certain conditions indicating that a "default"
is likely to occur in the absence of regulatory assistance.

Regulatory Capital Standards and Related Matters

Capital Guidelines.  The Federal Reserve Board, the FDIC and the OCC have
adopted substantially similar risk-based and leverage capital guidelines for
United States banking organizations.  The guidelines establish a systematic,
analytical framework that makes regulatory capital requirements more sensitive
to differences in risk profiles among banking organizations, takes off-balance
sheet exposure into account in assessing capital adequacy and minimizes
disincentives to holding liquid, low-risk assets.  The risk-based capital
ratio is determined by classifying assets and specified off-balance sheet
financial instruments into weighted categories with higher levels of capital
being required for categories perceived as representing greater risk.

Under these risk-based capital standards, the minimum consolidated ratio of
total capital to risk-adjusted assets (including certain off-balance sheet
items, such as standby letters of credit) required by the Federal Reserve
Board for bank holding companies, such as the Corporation, is currently 8%.
At least one-half of the total capital must be comprised of common equity,
retained earnings, qualifying non-cumulative, perpetual preferred stock, a
limited amount of qualifying cumulative, perpetual preferred stock and
minority interests in the equity accounts of consolidated subsidiaries, less
goodwill and certain other intangible assets ("Tier I capital").  The
remainder may consist of hybrid capital instruments, perpetual debt, mandatory
convertible debt securities, a limited amount of subordinated debt, other
preferred stock and a limited amount of loan and lease loss reserves ("Tier II
capital").  As of December 31, 1994, the Corporation's Tier I and total
capital to risk-adjusted assets ratios were 8.48% and 11.62%, respectively.





                                       5
<PAGE>   8

In addition to the risk-based standard, the Corporation is subject to minimum
leverage ratio guidelines.  The leverage ratio is defined to be the ratio of a
banking organization's Tier I capital to its total consolidated quarterly
average assets less goodwill and certain other intangible assets.  These
guidelines provide for a minimum leverage ratio of 3% for bank holding
companies that have the highest supervisory rating.  All other bank holding
companies must maintain a minimum leverage ratio of at least 4% to 5%.
Neither the Corporation nor any of its banking subsidiaries has been advised
by its primary Federal banking regulator of any specific leverage ratio
applicable to it.  As of December 31, 1994, the Corporation's Tier I leverage
ratio was 6.63%.  In addition, Federal Reserve Board policy provides that
banking organizations generally, and, in particular, those that are
experiencing internal growth or actively making acquisitions are expected to
maintain capital positions that are substantially above the minimum
supervisory levels, without significant reliance on intangible assets.
Furthermore, the guidelines indicate that the Federal Reserve Board will
consider a banking organization's "tangible Tier I leverage ratio" in
evaluating its proposals for expansion or new activities.  The tangible Tier I
leverage ratio is the ratio of a banking organization's Tier I capital less
all intangible assets to total consolidated quarterly average assets less all
intangible assets.  For purposes of this calculation, purchased mortgage
servicing rights are not considered to be intangible assets.  As of December
31, 1994, the Corporation's tangible Tier I leverage ratio was 6.58%.

The Corporation's banking subsidiaries are also subject to capital
requirements adopted by their respective primary Federal bank regulatory
agency which are substantially similar to those imposed by the Federal Reserve
Board on bank holding companies.  The Corporation's national bank subsidiaries
are subject to the capital requirements of the OCC and its state chartered
nonmember banks are subject to the capital requirements of the FDIC.  As of
December 31, 1994, each of the Corporations' banking subsidiaries had capital
in excess of all minimum regulatory requirements.

The Federal bank regulatory agencies have each also proposed or issued formal
regulations that would add an additional capital requirement based upon the
amount of an institution's exposure to interest rate risk.  The OTS adopted a
final rule effective January 1, 1994 (except for limited provisions which were
effective July 1 1994), adding an interest rate component to its risk-based
capital standards.  Under the OTS rule, a savings association with a greater
than "normal" level of interest rate risk is subject to a deduction from
total capital for purposes of calculating its risk-based capital ratio.  In
September 1993, the other Federal bank regulatory agencies issued proposed
revisions to their respective risk-based capital standards which provide for
consideration of interest rate risk in the overall determination of a bank's
minimum capital requirements.  The intended effect of the proposal would be to
ensure that banking institutions effectively measure and monitor their
interest rate risk and that they maintain adequate capital for that risk.
Under the proposal, an institution's exposure to interest rate risk would be
measured using either a supervisory model developed by the Federal bank
regulatory agencies, or the bank's own internal model.  The first approach
would reduce a bank's risk-based capital ratios by an amount based on its
measured exposure to interest rate risk in excess of a specified threshold.
The second approach would assess the need for additional capital on a case-by-
case basis, considering both the level of measured exposure and qualitative
risk factors.  The Corporation cannot assess at this point the impact the
proposal would have on its capital positions.

On September 1, 1994, the Federal bank regulatory agencies announced a
proposal to amend their respective risk-based capital rules to refine the
treatment of derivative financial instruments on which a bank has credit
exposure for capital computation purposes.  The Corporation anticipates that
this proposal, if adopted in its current form, would not have a material
effect on its minimum risk-based capital requirements.

On December 8, 1994, the Federal Reserve Board adopted a final rule, effective
December 31, 1994, to exclude net unrealized gains and losses on investments
in debt securities classified as "available for sale" from the computation of
Tier I capital for purposes of the risk-based capital and leverage standards.
The rule provides that net unrealized losses on equity securities with readily
determinable fair values and which are held in the "available for sale"
portfolio, must be deducted from Tier I capital. As a result of the rule, the
full potential impact of Statement of Financial Accounting Standards No. 115,
"Accounting for Certain Investments in Debt and Equity Securities," on Tier I
capital was mitigated. See Note 3, Securities Available for Sale beginning on
page 58 of the KeyCorp 1994 Annual Report to Shareholders which is
incorporated herein by reference. This revision will not have a material
effect on the risk-based capital and leverage standards of the Corporation's
subsidiary banks.





                                       6
<PAGE>   9
Prompt Corrective Action. The "prompt corrective action" provisions of the FDI
Act group FDIC insured depository institutions into five broad categories
based on their capital ratios.  The five categories -- "well capitalized,"
"adequately capitalized," "undercapitalized," "significantly undercapitalized"
and "critically undercapitalized" -- are based upon an institution's total,
Tier I and leverage capital ratios.  Under the regulations, an institution is
(i) "well capitalized" if it has a total risk-based capital ratio of 10% or
greater, a Tier 1 risk-based capital ratio of 6% or greater and a leverage
ratio of 5% or greater and is not subject to any written agreement, order or
capital directive to meet and maintain a specific capital level for any
capital measure; (ii) "adequately capitalized" if it has a total risk-based
capital ratio of 8% or greater, a Tier 1 risk-based capital ratio of 4% or
greater and a leverage ratio of 4% or greater (3% in certain circumstances)
and is not "well capitalized"; (iii) "undercapitalized" if it has a total
risk-based capital ratio of less than 8%, a Tier 1 risk-based capital ratio of
less than 4% or a leverage ratio of less than 4% (3% in certain
circumstances); (iv) "significantly undercapitalized" if it has a total risk-
based capital ratio of less than 6%, a Tier 1 risk-based capital ratio of less
than 3% or a leverage ratio of less than 3%; and (v) "critically
undercapitalized" if its tangible equity is equal to or less than 2% of
average quarterly tangible assets. An institution may be downgraded to, or be
deemed to be in, a capital category that is lower than is indicated by its
capital ratios if it is determined to be in an unsafe or unsound condition or
if it receives an unsatisfactory examination rating with respect to certain
matters.

Each KeyCorp banking subsidiary is considered to be "well capitalized." An
institution's capital category, as determined by applying the prompt
corrective action provisions of law, may not constitute an accurate
representation of the overall financial condition or prospects of the
Corporation or its banking subsidiaries, and should be considered in
conjunction with other available information regarding the Corporation's
financial condition and results of operations.

The capital-based prompt corrective action provisions of the FDI Act and their
implementing regulations apply to FDIC insured depository institutions such as
the Corporation's banking subsidiaries (other than its trust company
subsidiaries), but they are not directly applicable to holding companies, such
as the Corporation, which control such institutions.  However, both the
Federal Reserve Board and the OTS have indicated that, in regulating holding
companies, they will take appropriate action at the holding company level
based on their assessment of the effectiveness of supervisory actions imposed
upon subsidiary depository institutions pursuant to such provisions and
regulations.

Under the prompt corrective action provisions of the FDI Act, an institution
that is not at least "adequately capitalized" may be subject to a number of
operating and other restrictions, including restrictions on the payment of
dividends to its parent holding company. In addition, under certain
circumstances a less than "adequately capitalized" institution's parent
holding company must guarantee to restore the institution's capital to certain
specified levels.

FDIC Insurance.

Under the FDIC's risk-related insurance assessment system, all insured
depository institutions are required to pay annual assessments to the Bank
Insurance Fund (the "BIF") or the Savings Association Insurance Fund ("SAIF")
of the FDIC.  The assessments range from 23 to 31 cents per $100 of domestic
deposits based on the institution's risk classification.  An institution's
risk classification is based on an assignment of the institution by the FDIC
to one of three capital groups and to one of three supervisory subgroups.  The
capital groups are "well capitalized," "adequately capitalized" and
"undercapitalized."  The three supervisory subgroups are Group "A" (for
financially solid institutions with only a few minor weaknesses), Group "B"
(for those institutions with weaknesses which, if uncorrected, could cause
substantial deterioration of the institution and increase the risk to the
deposit insurance fund) and Group "C" (for those institutions with a
substantial probability of loss to the fund absent effective corrective
action).  For the period commencing on July 1, 1994 through December 31, 1994,
insurance premiums on deposits of all of the Corporation's banking
subsidiaries were assessed at the rate of 23 cents per $100 of domestic
deposits.

On January 31, 1995, the FDIC issued a proposal to reduce deposit insurance
rate assessments for banks and savings associations that pay assessments to
the BIF.  The proposal, which is not likely to be effective prior to the
semiannual period commencing on July 1, 1995, would create a wider overall
range of premiums payable to the BIF by establishing four possible premium
rates below the current 23 cents minimum.  The lowest possible premium would
be reduced to 4 cents per $100 of domestic deposits.  The maximum rate payable
would continue to be 31

                                       7
<PAGE>   10
cents.  No change in deposit insurance rates paid by savings associations to
the SAIF has been proposed.  The effect of any such modifications in rates
payable for deposit insurance cannot be accurately predicted at this time.

Interstate Banking and Other Recent Legislation.

On September 29, 1994, the Riegle-Neal Interstate Banking and Branching
Efficiency Act of 1994 (the "Interstate Act") was enacted into Federal law.
Under the Interstate Act, commencing on September 29, 1995, bank holding
companies will be permitted to acquire banks located in any state regardless
of the state law in effect at the time.  The Interstate Act also provides for
the nationwide interstate branching of banks.  Under the Interstate Act, both
national and state-chartered banks will be permitted to merge across state
lines (and thereby create interstate branches) commencing on June 1, 1997.
States are permitted to "opt-out" of the interstate branching authority by
taking action prior to the commencement date.  States may also "opt-in" early
(i.e., prior to June 1, 1997) to the interstate branching provisions.

In addition to the matters discussed above, there have been proposed a number
of legislative and regulatory proposals designed to strengthen the Federal
deposit insurance system and to improve the overall financial stability of the
U.S. banking system, and to provide for other changes in the bank regulatory
structure, including proposals to reduce regulatory burdens on banking
organizations and to expand the nature of products and services banks and bank
holding companies may offer.   It is impossible to predict whether or in what
form these proposals may be adopted in the future, and, if adopted, what their
effect will be on the Corporation.

ITEM 2. PROPERTIES

The headquarters of KeyCorp and of Society National Bank are located in
Society Center at 127 Public Square, Cleveland, Ohio 44114-1306.  KeyCorp
currently leases approximately 663,000 square feet of the complex,
encompassing the first twenty-one floors, the 28th floor and the 54th through
56th floors of the 57-story Society Tower.  At December 31, 1994, the banking
subsidiaries of KeyCorp owned 773 of their branch banking offices and leased
499 offices.  The lease terms for applicable branch banking offices are not
individually material, with terms ranging from month-to-month to 99-year
leases from inception.  Additional information pertaining to KeyCorp's
properties is presented in Note 7, Premises and Equipment on page 61 of the
KeyCorp 1994 Annual Report to Shareholders and is incorporated herein by
reference.

ITEM 3. LEGAL PROCEEDINGS

In the ordinary course of business, KeyCorp and its subsidiaries are subject
to legal actions which involve claims for substantial monetary relief.
Management, based upon advice of the Corporation's counsel, does not believe
that any legal actions, individually or in the aggregate, will have a material
adverse effect on KeyCorp's consolidated financial condition.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

During the fourth quarter of the fiscal year covered by this Report, no matter
was submitted to a vote of security holders of KeyCorp.


                                    PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS

The Dividend restrictions discussion starting on page 4 and the following
disclosures included in the KeyCorp 1994 Annual Report to Shareholders are
incorporated herein by reference:

<TABLE>
<CAPTION>
                                                                            Page 
                                                                            -----
     <S>                                                                     <C>
     Discussion of Common Shares and shareholder information
                presented in the Capital and Dividends section               43
     Discussion of dividend restrictions presented in Note 15,
                Commitments, Contingent Liabilities, and Other Disclosures   69
     Presentation of quarterly dividends per Common Share                    45
</TABLE>





                                       8
<PAGE>   11

ITEM 6. SELECTED FINANCIAL DATA

The Selected Financial Data presented on page 20 of the KeyCorp 1994 Annual
Report to Shareholders is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
     RESULTS OF OPERATIONS

The information included under "Management's Discussion and Analysis"
presented on pages 17 through 46 of the KeyCorp 1994 Annual Report to
Shareholders is incorporated herein by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Selected Quarterly Financial Data and the financial statements and the
notes thereto, presented on page 45 and on pages 50 through 75, respectively,
of the KeyCorp 1994 Annual Report to Shareholders are incorporated herein by
reference.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

Not applicable.


                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information required by this item is set forth in the sections captioned
"ELECTION OF DIRECTORS" and "EXECUTIVE OFFICERS OF KEYCORP" contained in
KeyCorp's definitive Proxy Statement for the 1995 Annual Meeting of
Shareholders to be held May 18, 1995, and is incorporated herein by reference.
KeyCorp expects to file its proxy statement on or about April 5, 1995.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item is set forth in the sections captioned
"THE BOARD OF DIRECTORS AND ITS COMMITTEES", "COMPENSATION OF EXECUTIVE
OFFICERS" and "COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION"
contained in KeyCorp's definitive Proxy Statement for the 1995 Annual Meeting
of Shareholders to be held May 18, 1995, and is incorporated herein by
reference. The information set forth in the sections captioned "COMPENSATION
AND ORGANIZATION AND EXECUTIVE EQUITY COMPENSATION COMMITTEE JOINT REPORT ON
EXECUTIVE COMPENSATION" and "KEYCORP STOCK PRICE PERFORMANCE" contained in
KeyCorp's definitive Proxy Statement for the 1995 Annual Meeting of
Shareholders to be held May 18, 1995, is not incorporated by reference in this
Report on Form 10-K. KeyCorp expects to file its proxy statement on or about
April 5, 1995.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this item is set forth in the section captioned
"SHARE OWNERSHIP" contained in KeyCorp's definitive Proxy Statement for the
1995 Annual Meeting of Shareholders to be held May 18, 1995, and is
incorporated herein by reference. KeyCorp expects to file its proxy statement
on or about April 5, 1995.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this item is set forth in the sections captioned
"ELECTION OF DIRECTORS" and "COMPENSATION COMMITTEE INTERLOCKS AND INSIDER
PARTICIPATION" contained in KeyCorp's definitive Proxy Statement for the 1995
Annual Meeting of Shareholders to be held May 18, 1995, and is incorporated
herein by reference. KeyCorp expects to file its proxy statement on or about
April 5, 1995.





                                       9
<PAGE>   12

                                    PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
(A) (1)  FINANCIAL STATEMENTS

The following financial statements of KeyCorp and Subsidiaries, and the
auditor's report thereon, are incorporated herein by reference to the pages
indicated in the KeyCorp 1994 Annual Report to Shareholders:

<TABLE>
<CAPTION>
                                                                                PAGE
<S>  <C>                                                                        <C>
      Consolidated Financial Statements:
          Report of Ernst & Young LLP/ Independent Auditors                     49
          Consolidated Balance Sheets at December 31, 1994 and 1993             50
          Consolidated Statements of Income for the Years Ended
               December 31, 1994, 1993 and 1992                                 51
          Consolidated Statements of Changes in Shareholders' Equity for the
               Years Ended December 31, 1994, 1993 and 1992                     52
          Consolidated Statements of Cash Flow for the Years Ended
               December 31, 1994, 1993 and 1992                                 53
          Notes to Consolidated Financial Statements                            54

</TABLE>

 (A) (2)  FINANCIAL STATEMENT SCHEDULES

All financial statement schedules for KeyCorp and Subsidiaries have been
included in the consolidated financial statements or the related footnotes, or
they are either inapplicable or not required.
        
   (A) (3)  EXHIBITS*
            3.1     Amended and Restated Articles of Incorporation of
                    KeyCorp. Filed as Exhibit 7 to Form 8-A/A filed
                    on February 25, 1994, and incorporated herein by
                    reference.

            3.2     Regulations of KeyCorp.  Filed as Exhibit 6 to Form 8-A/A
                    filed on February 25, 1994, and incorporated herein by
                    reference.

            4.1     Rights Agreement, dated as of August 25, 1989, between
                    Society Corporation and First Chicago Trust Company of
                    New York, as Rights Agent.  Filed as Exhibit 1 to Form
                    8-A filed on August 29, 1989, and incorporated herein by
                    reference.

            4.2     First Amendment to Rights Agreement, dated as of February
                    21, 1991, between Society Corporation and First Chicago
                    Trust Company of New York, as Rights Agent.  Filed as
                    Exhibit 1 to Form 8-A, filed on February 28, 1991,
                    amending Registration Statement on Form 8-A filed
                    August 29, 1989, and incorporated herein by reference.

            4.3     Second Amendment to Rights Agreement, dated as of
                    September 12, 1991, between Society Corporation and First
                    Chicago Trust Company of New York, as Rights Agent. 
                    Filed as Exhibit 4 to Schedule 13D filed September 23,
                    1991, and incorporated herein by reference.

            4.4     Resignation of first Chicago Trust Company of New York as
                    Rights Agent and appointment of Society National Bank as
                    Rights Agent effective July 1, 1992.  Filed as Exhibit
                    4.4 to Form 10-K for the year ended December 31, 1992,
                    and incorporated herein by reference.

            4.5     Third Amendment to Rights Agreement, dated as of October
                    1, 1993, between Society Corporation and Society National
                    Bank, as Rights Agent.  Filed as Exhibit 4 to Schedule 13D
                    filed on October 12, 1993, and incorporated herein by
                    reference.

            4.6     Deposit Agreement, dated July 27, 1991, by and between old
                    KeyCorp and Chase Manhattan Bank.  Filed as Exhibit 4(c)
                    to old KeyCorp's Registration Statement on Form S-3
                    (Registration No. 33-40633), and incorporated herein by
                    reference.





                                       10
<PAGE>   13

            10.1    KeyCorp Short Term Incentive Compensation Plan.

            10.2    KeyCorp Long Term Cash Incentive Compensation Plan.

            10.3    Society Corporation Long-Term Incentive Compensation Plan
                    (November 30, 1993 Restatement).  Filed as Exhibit 10.2 to
                    Form 10-K for the year ended December 31, 1993, and
                    incorporated herein by reference.

            10.4    Society Corporation Supplemental Retirement Plan (January
                    1, 1993 Amendment and Restatement).  Filed as Exhibit 10.3
                    to Form 10-K for the year ended December 31, 1992, and
                    incorporated herein by reference.

            10.5    Society Corporation Excess Benefit Retirement Plan (April
                    26, 1990 Amendment and Restatement).  Filed as Exhibit
                    10.4 to Form 10-K for the year ended December 31, 1990,
                    and incorporated herein by reference.

            10.6    Society Corporation Supplemental Stock Purchase and
                    Savings Plan (December 30, 1992 Amendment and Restatement).
                    Filed as Exhibit 10.5 to Form 10-K for the year ended
                    December 31, 1992, and incorporated herein by reference.

            10.7    Compensation Continuance Agreement executed between
                    Society Corporation and certain executive officers of
                    Society Corporation as of December 5, 1990.  Filed as
                    Exhibit 10.5 to Form 10-K for the year ended December 31,
                    1990, and incorporated herein by reference.

            10.8    Compensation Continuance Agreement executed between
                    Society Corporation and certain executive officers of
                    Society Corporation as of March 31, 1992.  Filed as
                    Exhibit 10.5 to Form 10-K for the year ended December 31,
                    1992, and incorporated herein by reference.

            10.9    Compensation Continuation Agreements executed between
                    Society Corporation and certain executive officers of
                    Society Corporation as of June 24, 1993.  Filed as Exhibit
                    10.8 to Form 10-K for the year ended December 31, 1993,
                    and incorporated herein by reference.

            10.10   Amended and Restated Employment Agreement between KeyCorp
                    and Victor J. Riley, Jr., dated February 15, 1995.

            10.11   Amended and Restated Employment Agreement between KeyCorp
                    and Robert W. Gillespie, dated December 20, 1993.  Filed
                    as Exhibit 10.10 to Form 10-K for the year ended December
                    31, 1993, and incorporated herein by reference.

            10.12   Employment Agreement between KeyCorp and Roger Noall,
                    dated February 4, 1994.  Filed as Exhibit 10.11 to Form
                    10-K for the year ended December 31, 1993, and
                    incorporated herein by reference.

            10.13   Agreement dated August 16, 1990, between Society
                    Corporation and George H. Cress.  Filed as Exhibit 10.10
                    to Form 10-K for the year ended December 31, 1990, and
                    incorporated herein by reference.

            10.14   Employment Agreement between KeyCorp and Gary Allen, dated
                    July 1, 1993.

            10.15   KeyCorp Director Deferred Compensation Plan (January 1,
                    1995 Restatement).

            10.16   Society Corporation Compensation Arrangement Relating to
                    Financial Planning and Tax Services.  Filed as Exhibit
                    10.12 to Form 10-K for the year ended December 31, 1990,
                    and incorporated herein by reference.

            10.17   KeyCorp Universal Life Insurance Plan.  Filed as Exhibit
                    10.15 to Form 10-K for the year ended December 31, 1993,
                    and incorporated herein by reference.





                                       11
<PAGE>   14

            10.18   KeyCorp Supplemental Long Term Disability Plan.  Filed as
                    Exhibit 10.16 to Form 10-K for the year ended December 
                    31, 1993, and incorporated herein by reference.

            10.19   1985 St. Joseph Bancorporation, Inc. Master Stock
                    Compensation Plan.  Filed as Exhibit 10.26 to Form 10-K 
                    for the year ended December 31, 1989, and incorporated 
                    herein by reference.

            10.20   Trustcorp, Inc. Excess Retirement Plan.  Filed as Exhibit
                    10.27 to Form 10-K for the year ended December 31, 1989, 
                    and incorporated herein by reference.

            10.21   Society Corporation 1984 Stock Option Plan, as amended.
                    Filed as Exhibit 10.15 to Form 10-K for the year ended 
                    December 31, 1991, and incorporated herein by reference.

            10.22   Society Corporation 1988 Stock Option Plan, as amended.
                    Filed as Exhibit 10.23 to Form 10-K for the year ended 
                    December 31, 1993, and incorporated herein by reference.

            10.23   1987 Stock Option Plan of Trustcorp, Inc.  Filed as
                    Exhibit 10.24 to Form 10-K for the year ended December 31, 
                    1989, and incorporated herein by reference.

            10.24   1981 Incentive Stock Option Plan of Toledo Trustcorp, Inc.
                    Filed as Exhibit 10.25 to Form 10-K for the year ended 
                    December 31, 1989, and incorporated herein by reference.

            10.25   KeyCorp Amended and Restated 1991 Equity Compensation
                    Plan.  Filed as part of KeyCorp's Proxy Statement for its 
                    1994 Annual Meeting of Shareholders, File No.1-11302, and 
                    incorporated herein by reference.

            10.26   Restatement of the Ameritrust Long-Term Incentive Plan as
                    the Ameritrust Stock Option Plan.  Filed as Exhibit 10.25 
                    to Form 10-K for the year ended December 31, 1991, and 
                    incorporated herein by reference.

            10.27   Trust Agreement (Executive Benefits Rabbi Trust), dated
                    November 3, 1988.  Filed as Exhibit 10.26 to Form 10-K 
                    for the year ended December 31, 1991, and incorporated 
                    herein by reference.

            10.28   Ameritrust Corporation Excess Benefit Plan.  Filed as
                    Exhibit 10.29 to Form 10-K for the year ended December 31, 
                    1991, and incorporated herein by reference.

            10.29   Ameritrust Corporation Deferred Compensation Plan.  Filed
                    as Exhibit 10.30 to Form 10-K for the year ended 
                    December 31, 1991, and incorporated herein by reference.

          **10.30   Old KeyCorp Supplemental Disability Benefit Plan
                    (Specimen Document).

            10.31   Form of Severance Agreement for old KeyCorp executives.
                    Filed as Exhibit 10.35 to Form 10-K for the year ended 
                    December 31, 1993, and incorporated herein by reference.

            10.32   Form of Employment Agreement for old KeyCorp executives.
                    Filed as Exhibit 10.36 to Form 10-K for the year ended 
                    December 31, 1993, and incorporated herein by reference.

            10.33   Form of Amendment to Employment Agreement and Severance
                    Agreement for Old KeyCorp executives.  Filed as 
                    Exhibit 10.37 to Form 10-K for the year ended December 31, 
                    1993, and incorporated herein by reference.

            10.34   Form of Amendment to Change of Control Agreement for
                    Society executives, dated December 20, 1993.  Filed as 
                    Exhibit 99(i) to Registration Statement on Form S-4 filed 
                    December 28, 1993 (Registration No. 33-51717), and 
                    incorporated herein by reference.



                                       12
<PAGE>   15
            10.35   Form of Change of Control Agreement for old KeyCorp
                    executives and Society executives, dated December 20, 
                    1993.  Filed as Exhibit 99(j) to Registration Statement 
                    on Form S-4 filed December 28, 1993 (Registration 
                    No. 33-51717), and incorporated herein by reference.

            10.36   Form of Change of Control Agreement for old KeyCorp
                    executives, dated February 25, 1994.

            10.37   KeyCorp Directors' Stock Option Plan (November 17, 1994
                    Restatement).

            10.38   KeyCorp 1988 Stock Option Plan, as amended. Filed as
                    Exhibit 10.42 to Form 10-K for the year ended December 31, 
                    1993, and incorporated herein by reference.

          **10.39   KeyCorp Deferred Compensation Plan for Directors,
                    effective June 1, 1990.

          **10.40   KeyCorp Executive Deferred Compensation Plan,
                    effective June 1, 1990.

          **10.41   KeyCorp Survivor Benefit Plan, effective September 1,
                    1990.

          **10.42   KeyCorp Directors' Survivor Benefit Plan, effective
                    September 1, 1990.

          **10.43   KeyCorp Supplemental Retirement Benefit Plan for Key
                    Executives, effective July 1, 1990 and restated August 16, 
                    1990.

          **10.44   KeyCorp Umbrella Trust for Executives, between KeyCorp and 
                    National Bank of Detroit dated July 1, 1990.

          **10.45   KeyCorp Umbrella Trust for Directors, between KeyCorp
                    and National Bank of Detroit dated July 1, 1990.

          **10.46   Employment Agreement between old KeyCorp and William
                    H. Dougherty dated August 15, 1991.

     11   Statement re:  Computation of Per Share Earnings.

     12   Statement re:  Computation of Ratios

     13   KeyCorp 1994 Annual Report to Shareholders.

     21   Subsidiaries of the Registrant.

     23   Consent of Ernst & Young, Independent Auditors.

     24   Powers of Attorney.

     27   Financial Data Schedule.

The Corporation hereby agrees to furnish the Securities and Exchange
Commission upon request, copies of instruments outstanding, including
indentures, which define the rights of long-term debt security holders.

All documents listed as Exhibits 10.1 through 10.47 constitute management
contracts or compensatory plans or arrangements.

* Copies of these Exhibits have been filed with the Securities and Exchange
Commission. Shareholders may obtain a copy of any exhibit, upon payment of
reproduction costs, by writing Mr. Jay S. Gould, Investor Relations, at 127
Public Square (Mailcode OH-01-27-0406), Cleveland, OH  44114-1306.

** These Exhibits are incorporated by reference from old KeyCorp's Current
Report on Form 8-K dated March 9, 1992.





                                       13
<PAGE>   16

    (B) REPORTS ON FORM 8-K

         October 17, 1994 - Item 5. Other Events and Item 7. Financial
    Statements, Pro Forma Financial Statements and Exhibits.  Reporting that the
    Registrant issued a press release on October 17, 1994, announcing its
    earnings results for the three- and nine-month periods ended September 30,
    1994.

         December 15, 1994 - Item 5. Other Events.  Reporting that the
    Registrant issued a press release announcing plans to reduce its exposure
    to higher interest rates through a combination of strategies that  may
    result in pretax losses of up to $100 million, and that 1994 earnings per
    Common Share would be in the range of $3.45 and $3.50.
                




                                       14
<PAGE>   17
                                  SIGNATURES


Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized, on the date indicated.

                                                KEYCORP

                                                /s/ Carter B. Chase

                                                Carter B. Chase
                                                Executive Vice President,
                                                General Counsel and Secretary
                                                March 27, 1995

Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the date indicated.

<TABLE>
<CAPTION>
Signature                             Title                         Signature                    Title
- ---------                             -----                         ---------                    -----
<S>             <C>             <C>                             <C>                             <C>
*Victory J. Riley, Jr.          Chairman of the Board,          *John C. Dimmer                 Director
                                Chief Executive Officer,
                                and Director (Principal          Lucie J. Fjeldstad             Director
                                Executive Officer)
                                                                *Stephen R. Hardis              Director
*Robert W. Gillsepie            President, Chief
                                Operating Officer, and          *Henry S. Hemingway             Director
                                Director (Principal
                                Operating Officer)              *Charles R. Hogan               Director

*James W. Wert                  Senior Executive Vice           *Lawrence A. Leser              Director
                                President and Chief
                                Financial Officer               *Steven A. Minter               Director
                                (Principal Financial
                                Officer)                        *M. Thomas Moore                Director

*Lee Irving                     Executive Vice                  *John C. Morley                 Director
                                President, Treasurer
                                and Chief Accounting            *Richard W. Pogue               Director
                                Officer (Principal
                                Accounting Officer)             *Robert A. Schumacher           Director

*H. Douglas Barclay             Director                        *Ronald B. Stafford             Director

*William G. Bares               Director                        *Dennis W. Sullivan             Director

*Albert C. Bersticker           Director                        *Peter G. Ten Eyck, II          Director

*Thomas A. Commes               Director                        *Nancy B. Veeder                Director

*Kenneth M. Curtis              Director                        

<FN>
                                                                *By Carter B. Chase, attorney-in-fact
                                                                March 27, 1995
</TABLE>
                                      15

<PAGE>   1





                                    KEYCORP
                     SHORT TERM INCENTIVE COMPENSATION PLAN

         KeyCorp (the "Corporation") hereby establishes this Short Term
Incentive Compensation Plan for the purpose of providing an incentive to
selected key officers of the Corporation and its subsidiaries.

                                   ARTICLE I

                                  DEFINITIONS
                                  -----------

         For the purposes hereof, the following words and phrases shall have
the meanings indicated:

         1.      A "Beneficiary" shall mean any person designated by a
Participant in accordance with the Plan to receive payment of all or a portion
of any Incentive Compensation Award for which the Participant is eligible at
the time of the Participant's death or the remaining balance of the Deferred
Compensation Account in the event of the death of the Participant prior to
receipt by such Participant of the entire amount credited to the Participant's
Deferred Compensation Account.

         2.      The "Committee" shall mean the Compensation and Organization
Committee of the Board of Directors of the Corporation, or another Committee of
the Board of Directors hereafter succeeding to the responsibilities currently
performed by the Compensation and Organization Committee.

         3.      A "Deferred Compensation Account" shall mean the bookkeeping
account on which the amount of the Incentive Compensation Award that is
deferred, pursuant to Section 4 of Article II, shall be recorded and on which
interest shall be credited in accordance with the Plan.

         4.      An "Incentive Compensation Award" shall mean the incentive
which may be paid to a Participant pursuant to the Plan for any calendar year.


ACS94139/1
<PAGE>   2
         5.      "Market Point" shall mean for any Participant for any calendar
year the market point (as determined under the Corporation's salary
administration program) of such Participant's job grade at the end of the
calendar year; provided, however, that if, from and after July 1, 1994, the
Corporation changes such Participant's job grade during any such calendar year
or such Participant is promoted, transferred, or otherwise moves into a
different job grade during such calendar year, then such Market Point shall be
calculated on a pro rata basis for each of the periods in which such job grades
were in effect for such participant.

         6.      A "Participant" shall mean a senior officer of the Corporation
or one of its subsidiaries who is selected by the Committee to participate in
the Plan.

         7.      The "Plan" shall mean this Short Term Incentive Compensation
Plan, together with all amendments hereto.

         8.      "Plan Year" shall mean each calendar year for which the Plan
remains in existence.

         9.      "Subsidiary" shall mean a corporation organized and existing
under the laws of the United States or of any state or the District of Columbia
of which 80 percent or more of the issued and outstanding stock is owned by the
Corporation or by a Subsidiary of the Corporation.

         10.     The "Target Incentive Compensation Pool" shall mean the
aggregate amount, as determined in accordance with Article II of the Plan, of
the aggregate individual target bonuses of Participants.

         11.     "Target Pool Percentage" shall mean the percentage determined
pursuant to Article II, Section 2 below that will be used to establish the
aggregate amount available for incentive  compensation awards.





ACS94139/2
<PAGE>   3
                                   ARTICLE II

                         INCENTIVE COMPENSATION AWARDS
                         -----------------------------

         1.      PARTICIPATION.  Annually, the Committee shall select the
Participants in the Plan for the Plan Year.  In general, the selection will be
made prior to the beginning of each Plan Year or as soon thereafter as is
reasonably possible; in addition, such selection may be made at any time during
a Plan Year in the case of a newly hired employee or an employee that receives
a new position.  Not in limitation of the foregoing, the Committee shall have
the authority to designate at the beginning of a Plan Year, or as soon
thereafter as is reasonably possible, employees in selected job grades as
Participants, including any employee that may later be hired or promoted into
any such job grade during the Plan Year, without further action on behalf on
the Committee.  Participants shall be notified of their selection in writing.
In the event that employees are determined to be participants by job grade, the
Chief Executive Officer, or his designee, may select additional eligible
employees for Plan Participation notwithstanding their job grade.  Employees
otherwise eligible for participation because of their job grade shall be
excluded if they are participants in business unit or similar incentive
compensation plans.

         2.      INCENTIVE COMPENSATION POOL.  As soon as practical after the
end of each Plan Year, the Committee shall determine the Target Pool Percentage
(not to exceed 200%) to be applied to the Target Incentive Compensation Pool to
establish the maximum aggregate amount to be distributed as Incentive
Compensation Awards.  The guidelines for determining the percentage shall be
determined by the Committee prior to the Plan Year or as soon thereafter as is
reasonably possible.





ACS94139/3
<PAGE>   4
         Such individual target bonuses for persons selected to be in the Plan
are as follows:

<TABLE>
<CAPTION>
         Incentive                         Salary                       Target Bonus As a
           Group                           Grades                       Percent of Market Point
         ---------                         ------                       -----------------------
           <S>                               <C>                                 <C>
               I                             95-96                               50%
              II                             94                                  45%
             III                             92-93                               40%
              IV                             90-91                               35%
               V                             89                                  30%
              VI                             88                                  25%
             VII                             87                                  20%
            VIII                             85-86                               15%
              IX                             84 and below                        10%
</TABLE>

Target bonuses for Participants who are eligible for part of the Plan Year or
whose incentive group assignment changed during the Plan Year will be
calculated on a pro rata basis for both the period of each incentive group
assignment and the period during the Plan Year in which the Participant was an
Eligible Employee.  In the event that an individual whose job does not have an
assigned salary grade is approved for participation in the Plan, the Chief
Executive Officer, or his designee, is authorized to select a Target Bonus
percentage for such individual and base the calculation of Target Bonus and
other calculations under this Plan on such individual's base salary.

         3.      INCENTIVE COMPENSATION AWARDS.  The Committee will determine
the amount of the Incentive Compensation Award for each Participant.  No
Incentive Compensation Award may exceed the Participant's target bonus for the
Plan Year multiplied by the greater of (a) two hundred percent (200%) or (b)
one hundred fifty percent (150%) of the Target Pool Percentage.  The Committee
may determine that a Participant shall receive no Incentive Compensation Award
for the Plan Year.  Ordinarily, Incentive Compensation Awards shall be made
only to Participants who are actively employed at the end of the Plan Year;
however, Participants who retire or become disabled during a Plan Year, or the
Beneficiary(s) or estate of a Participant





ACS94139/4
<PAGE>   5
whose death occurs during a plan year shall be entitled to, on a pro rata basis
(for the period of time the Participant was in the Plan for the Plan Year) the
lesser of (i) the Participant's Target Bonus or (ii) the Participant's Target
Bonus times the Target Pool Percentage if the Committee determines a Target
Pool Percentage of less than 100%.

         4.      PAYMENT OF INCENTIVE COMPENSATION AWARD.  A Participant who
desires to defer payment of all or a portion of the Participant's Incentive
Compensation Award for any Plan Year must complete and deliver an election
agreement to the Corporation no later than December 31 of the year prior to the
Plan Year or as soon thereafter as is reasonably possible; provided, however,
that if a person becomes a Participant during a Plan Year, such election must
be filed within thirty (30) days after the Participant is selected as a
Participant.  Such election shall be irrevocable.  Amounts deferred shall be
credited to the Deferred Compensation Account, and amounts paid in cash shall
be paid on or prior to March 15 of the year following the Plan Year.  If a
Participant elects to defer payment of all or a portion of the Incentive
Compensation Award, the Corporation shall establish a Deferred Compensation
Account, and payment of the amounts reflected therein shall be in accordance
with Article II, Section 6.

         Notwithstanding any other provision of the Plan, the Committee, in its
sole discretion, shall have the authority to authorize payment or credit to a
Deferred Compensation Account, whichever the Participants shall have selected,
of all or a portion of all Incentive Compensation Awards prior to the end of
the Plan Year, and if a portion, the Corporation shall pay or credit, whichever
the Participants shall have selected, the remaining portion of the Award on or
prior to March 15 of the year following the Plan Year.

         Notwithstanding any other provision of the Plan, the Committee, in its
sole discretion, shall have the authority to require deferral of payment of all
or a portion of all Incentive Compensation Awards due to any Plan Participant
if the Committee determines that, based on the Corporation's estimated
financial results, the Corporation





ACS94139/5
<PAGE>   6
would be denied a deduction for federal income tax purposes for such Award or
the portion thereof by reason of Section 162(m) of the Internal Revenue Code of
1986, as amended, and the regulations issued thereunder, if the Award or the
portion thereof were not so deferred.  Such deferred Incentive Compensation
Awards, or the portion thereof, shall be treated as Incentive Compensation
deferred under Section 5 below and shall be payable to the Participant at such
time as the Committee, in its sole discretion, determines that such Award, or
the portion thereof, would be so deductible, but not later than thirty (30)
days following the fiscal year in which the Participant terminates employment
with the Corporation and its subsidiaries.

         It is the intention of the Corporation and the Participants that the
Plan be unfunded for tax purposes and for the purposes of Title I of the
Employee Retirement Income Security Act of 1974, as amended.

         5.      DEFERRED COMPENSATION ACCOUNT.  The amount of any Incentive
Compensation Award that is deferred shall be treated as if it were set aside in
a Deferred Compensation Account on the date the Incentive Compensation Award
would otherwise have been paid in cash to the Participant.

         The balance of such Deferred Compensation Account shall be credited
with interest computed quarterly (based on calendar quarters) on the lowest
balance of the Deferred Compensation Account during each calendar quarter.  The
interest credited to the Account shall be at a rate equal to 50 basis points
higher than the effective annual yield of the average of the Moody's Average
Corporate Bond Yield Index for the most recent calendar month, as published by
Moody's Investor Service, Inc. (or any successor published thereto), or, if
such index is no longer published, a substantially similar index selected by
the Committee.

         6.      PAYMENT OF DEFERRED COMPENSATION ACCOUNT.  Payment of the
Deferred Compensation Account shall be made in accordance with the election
made by the Participant.





ACS94139/6
<PAGE>   7
         Notwithstanding the foregoing, the Committee may, in its sole
discretion, accelerate the making of payment of all or any portion of the
amount of the Deferred Compensation Account to a Participant in the case of any
of the following events:

         (a)     An "unforeseeable emergency" of the Participant, which shall
                 mean an unanticipated emergency that is caused by an event
                 beyond the control of the Participant that would result in
                 severe financial hardship to the individual if such withdrawal
                 were not permitted.  The amount of the withdrawal that is
                 permitted under this subparagraph (a) is limited to the amount
                 necessary to meet such emergency.

         (b)     Upon the written request of a Participant, provided that (i)
                 the Committee determines that such withdrawal would not be
                 adverse to the best interests of the Corporation, (ii) the
                 Participant forfeits an amount equal to 10% of the amount
                 requested, and (iii) the Participant is disqualified from
                 deferring the next Incentive Compensation Award for which the
                 Participant would be eligible to defer under this Plan.

         (c)     Upon the written request of a Participant, provided that (i)
                 the Participant agrees to apply all of the net distributed
                 amount (after reduction for applicable payroll taxes) to
                 purchase the Corporation's Common Shares through the exercise
                 of stock options or otherwise, (ii) the Participant agrees to
                 hold the Corporation's Common Shares so purchased for a period
                 of time determined by the Committee, which period shall
                 terminate no earlier than the Participant's termination of
                 employment with the Corporation and any Subsidiary, and (iii)
                 the Participant agrees to such other limitations,
                 restrictions, and potential penalties as determined by
                 Committee to be applicable in connection with the
                 distribution.

         7.      DEATH OF PARTICIPANT.  In the event of the death of a
Participant prior to receipt by such participant of the entire amount of the
Participant's Deferred Compensation Account, such amount shall be paid to the
Beneficiary or Beneficiaries designated in writing by the Participant; in the
event there is more than one Beneficiary, such designation shall include the
proportion to be paid to each





ACS94139/7
<PAGE>   8
Beneficiary and indicate the disposition of such share if a Beneficiary does
not survive the Participant.  The payment of the remaining amount of a
Participant's Deferred Compensation Account shall be in a lump sum or in
installments in accordance with the Participant's election agreement.  A
Participant's Beneficiary designation may be changed at any time prior to the
Participant's death by written notice signed by the Participant and received by
the Corporation unless the Participant states on the designation form that such
election is irrevocable.  The Beneficiary designation on file with the
Corporation at the time of the Participant's death which bears the latest date
shall govern.  In the absence of a Beneficiary designation or the failure of
all Beneficiaries to survive the Participant, the remaining amount of the
Deferred Compensation Account shall be paid to the Participant's estate in a
lump sum within ninety days after the appointment of an executor or
administrator.  The Committee may, in its sole discretion, accelerate the
making of payment to a Beneficiary of the amount of a Deferred Compensation
Account in the event of unforeseeable emergency as defined in Section 6 above.
In the event of the death of a Beneficiary after payments to the Beneficiary
have commenced, the remaining amount of the Deferred Compensation Account
payable to such Beneficiary shall be paid to such Beneficiary's estate in a
lump sum within ninety days after the appointment of an executor or
administrator.

                                  ARTICLE III

                                 ADMINISTRATION
                                 --------------

         The Corporation shall be responsible for the general administration of
the Plan and for carrying out the provisions hereof.  The Committee shall have
all such powers as may be necessary to carry out its duties under the Plan,
including the power to determine all questions relating to eligibility for and
the amount in a Deferred Compensation Account, all questions pertaining to
claims for benefits and procedures for claim review, and the power to resolve
all other questions arising under the Plan,





ACS94139/8
<PAGE>   9
including any questions of construction.  The Corporation and the Committee may
take such further action as the Corporation and the Committee shall deem
advisable in the administration of the Plan.  The actions taken and the
decisions made by the Corporation and the Committee hereunder shall be final
and binding upon all interested parties.  In accordance with the provisions of
Section 503 of the Employee Retirement Income Security Act of 1974, as amended,
the Committee shall provide a procedure for handling claims of Participants or
their Beneficiaries under this Plan.  Such procedure shall be in accordance
with regulations issued by the Secretary of Labor and shall provide adequate
written notice within a reasonable period of time with respect to the denial of
any such claims as well as a reasonable opportunity for a full and fair review
by the Committee of any such denial.  Notwithstanding anything to the contrary
contained herein, the Corporation shall be the "administrator" for the purpose
of the Employee Retirement Income Security Act of 1974, as amended.  Any action
authorized under the Plan to be done by the Committee may be done by the Board
of Directors or any other Board Committee authorized by the Board of Directors.

                                   ARTICLE IV

                           AMENDMENT AND TERMINATION
                           -------------------------

         The Corporation reserves the right to amend or terminate the Plan at
any time by action of its Board of Directors or a duly authorized Committee
thereof; provided, however, that no such action shall adversely affect any
Participant or Beneficiary with respect to the amount credited to a Deferred
Compensation Account.

                                   ARTICLE V

                                 MISCELLANEOUS
                                 -------------

         1.      NON ALIENATION OF DEFERRED COMPENSATION ACCOUNT.  No
Participant or Beneficiary shall encumber or dispose of the right to receive
any payment of the amount of a Deferred Compensation Account hereunder without
the written consent of the Corporation.  If a Participant or Beneficiary
without the written consent of the





ACS94139/9
<PAGE>   10
Corporation attempts to assign, transfer, alienate, or encumber the right to
receive the amount of a Deferred Compensation Account hereunder or permits the
same to be subject to alienation, garnishment, attachment, execution, or levy
of any kind, then the Committee, in its discretion, may hold or pay such amount
or any part thereof to or for the benefit of such Participant or Beneficiary,
the Participant's or Beneficiary's spouse, children, blood relatives, or other
dependents, or any of them, in such manner and in such proportions as the
Committee may consider proper.  Any such application of the amount of a
Deferred Compensation Account may be made without the intervention of a
guardian.  The receipt by the payee(s) of such payment(s) shall constitute a
complete acquittance to the Corporation with respect thereto, and neither the
Corporation, nor any Subsidiary, nor the Committee, nor any officer, member,
employee, or agent thereof, shall have any responsibility for the proper
application thereof.

         2.      NOT AN EMPLOYMENT AGREEMENT.  Nothing herein contained shall
be construed as a commitment to or agreement with any person employed by the
Corporation or a Subsidiary to continue such person's employment with the
Corporation or Subsidiary, and nothing herein contained shall be construed as a
commitment or agreement on the part of the Corporation or any Subsidiary to
continue the employment or the annual rate of compensation of any such person
for any period.  All Participants shall remain subject to discharge to the same
extent as if the Plan had never been put into effect.

         3.      CLAIMS OF OTHER PERSONS.  The provisions of the Plan shall in
no event be construed as giving any person, firm, or corporation any legal or
equitable right against the Corporation or any Subsidiary, their officers,
employees, agents, or directors, except any such rights as are specifically
provided for in the Plan or are hereafter created in accordance with the terms
and provisions of the Plan.

         4.      ABSENCE OF LIABILITY.  No member of the Board of Directors of
the Corporation or a Subsidiary or any officer or employee of the Corporation
or a





ACS94139/10
<PAGE>   11
Subsidiary shall be liable for any act or action hereunder, whether of
commission or omission.

         5.      SEVERABILITY.  The invalidity or unenforceability of any
particular provisions of the Plan shall not affect any other provision hereof,
and the Plan shall be construed in all respects as if such invalid or
unenforceable provision were omitted herefrom.

         6.      GOVERNING LAW.  The provisions of the Plan shall be 
governed and construed in accordance with the laws of the State of Ohio.

         EXECUTED at Cleveland, Ohio as of the 14 day of Sept., 1994.


                          KEYCORP

                                /s/ Roger Noall
                           By:  _________________________
                                Roger Noall, Senior Executive Vice President and
                                Chief Administrative Officer





ACS94139/11

<PAGE>   1





                                    KEYCORP

                   LONG TERM CASH INCENTIVE COMPENSATION PLAN



         KeyCorp (the "Corporation") hereby establishes this Long Term Cash
Incentive Compensation Plan for the purpose of providing an incentive to
selected senior officers of the Corporation and its subsidiaries.

                                   ARTICLE I

                                  DEFINITIONS
                                  -----------

         For the purposes hereof, the following words and phrases shall have
the meanings indicated:

         1.      A "Beneficiary" shall mean any person designated by a
Participant in accordance with the Plan to receive payment of all or a portion
of any Incentive Compensation Award for which the Participant is eligible at
the time of the Participant's death or the remaining balance of the Deferred
Compensation Account in the event of the death of the Participant prior to
receipt by such Participant of the entire amount credited to the Participant's
Deferred Compensation Account.

         2.      A "Change of Control" shall be deemed to have occurred if at
any time there is a Change of Control under any of clauses (a), (b), (c), or
(d), below.  For these purposes, the Corporation will be deemed to have become
a subsidiary of another corporation if any one other corporation owns, directly
or indirectly, 50 percent or more of the total combined voting power of all
classes of stock of the Corporation or any successor to the Corporation by
merger, consolidation, or otherwise.

                 (a)      A Change of Control will have occurred under this
                          clause (a) if the Corporation is a party to a
                          transaction pursuant to which the Corporation is
                          merged with or into, or is consolidated with, or
                          becomes the subsidiary of another corporation and, at
                          any time within 24 months after the effective


ACS94136/1
<PAGE>   2
                          date of that transaction, individuals
                          who were directors of the Corporation on the day
                          after the last annual meeting of shareholders of the
                          Corporation occurring before the transaction cease
                          for any reason to constitute at least 40% of the
                          directors of the surviving or resulting corporation
                          or (if the Corporation becomes a subsidiary in the
                          transaction) of the ultimate parent of the
                          Corporation.

                  (b)     A Change of Control will have occurred under this 
                          clause (b) if the Corporation is a party to a 
                          transaction pursuant to which the Corporation is 
                          merged with or into, or is consolidated with, or 
                          becomes the subsidiary of another corporation and,

                          (i)   after giving effect to such transaction, less
                                than 40% of the then outstanding voting
                                securities of the surviving or resulting
                                corporation or (if the Corporation becomes a
                                subsidiary in the transaction) of the ultimate
                                parent of the Corporation represent or were
                                issued in exchange for voting securities of the
                                Corporation outstanding immediately prior to
                                such transaction, and

                          (ii)  at any time within 24 months after the
                                effective date of that transaction, individuals
                                who were directors of the Corporation on the
                                day after the last annual meeting of
                                shareholders of the Corporation occurring
                                before that effective date cease for any reason
                                to constitute at least 51% of the directors of
                                the surviving or resulting corporation or (if
                                the Corporation becomes a subsidiary in the
                                transaction) of the ultimate parent of the
                                Corporation.

                 (c)      A Change of Control will have occurred under this
                          clause (c) if any of the events described in (i),
                          (ii), (iii), or (iv) of this clause (c) (a "Change
                          Event") occurs, but only if the condition set out in
                          (x) or the condition set out in (y) of this clause
                          (c) applies.  The Change Events described in (i),
                          (ii), (iii), and (iv) of this clause (c) are as
                          follows:





ACS94136/2
<PAGE>   3
                          (i)   There is a report filed on Schedule 13D or
                                Schedule 14D-1 (or any successor schedule,
                                form, or report), each as adopted under the
                                1934 Act, disclosing the acquisition of 25% or
                                more of the voting stock of the Corporation in
                                a transaction or series of transactions by any
                                person (as the term "person" is used in Section
                                13(d) and Section 14(d)(2) of the 1934 Act (a
                                "Person")).

                          (ii)  the Corporation is a party to a transaction
                                pursuant to which the Corporation is merged
                                with or into, or is consolidated with, or
                                becomes the subsidiary of another corporation
                                and, after giving effect to such transaction,
                                less than 50% of the then outstanding voting
                                securities of the surviving or resulting
                                corporation represent or were issued in
                                exchange for voting securities of the
                                Corporation outstanding immediately prior to
                                such transaction.

                          (iii) There is a sale, lease, exchange, or other
                                transfer (in one transaction or a series of
                                related transactions) of all or substantially
                                all the assets of the Corporation.

                          (iv)  The shareholders of the Corporation approve any
                                plan or proposal for the liquidation or
                                dissolution of the Corporation.

The conditions set out in (x) and (y) of this clause (c) are as follows:

                          (x)   A Change Event occurred in connection with a
                                transaction that was not approved or
                                recommended by the Corporation Board of
                                Directors.

                          (y)   A Change Event occurred in connection with a
                                transaction that was approved or recommended by
                                the Corporation Board of Directors but only if,
                                within the 24 month period ending on the date
                                of that Change Event, the Corporation had been
                                "put in





ACS94136/3
<PAGE>   4
                                
                                play" without the prior approval, solicitation, 
                                invitation, or recommendation of the
                                Corporation Board of Directors.  For
                                purposes of this (y), the Corporation will be
                                deemed to have been "put in play" if any Person
                                makes a public announcement of an intention

                          (I)   to engage in a transaction with the Corporation
                                that, if  consummated, would result in a Change
                                Event, or

                          (II)  to "solicit" proxies in connection with a
                                proposal that is not approved or recommended by
                                the Corporation Board of Directors or to engage
                                in an "election contest" relating to the
                                election of Directors of the Corporation (as
                                those terms are used in Regulation 14A under
                                the 1934 Act).

                 (d)      A Change of Control will have occurred under this
                          clause (d) if any Person announces an intention to
                          engage in an "election contest" relating to the
                          election of Directors of the Corporation (as that
                          term is defined in Regulation 14 under the 1934 Act)
                          and, at any time within the 24 month period
                          immediately following the date of the announcement of
                          that intention, individuals who, on the day after the
                          last annual meeting of shareholders of the
                          Corporation occurring before that announcement,
                          constituted the directors of the Corporation cease
                          for any reason to constitute at least a majority
                          thereof.

         3.      The "Committee" shall mean the Compensation and Organization
Committee of the Board of Directors of the Corporation, or another Committee of
the Board of Directors hereafter succeeding to the responsibilities currently
performed by the Compensation and Organization Committee.

         4.      "Compensation Cycle" shall mean a period consisting of three
consecutive calendar years.





ACS94136/4
<PAGE>   5
         5.      A "Deferred Compensation Account" shall mean the bookkeeping
account on which the amount of the Incentive Compensation Award that is
deferred, pursuant to Section 4 of Article II, shall be recorded and on which
interest shall be credited in accordance with the Plan.

         6.      An "Incentive Compensation Award" shall mean the incentive
which may be paid to a Participant pursuant to the Plan.

         7.      "Market Point" shall mean for any Participant the average
market point (as determined under the Corporation's salary administration
program) of such Participant's job grade at the end of each of the three years
of the applicable Compensation Cycle; provided, however, that if, on or after
July 1, 1994, the Corporation changes such Participant's job grade during any
such year or such Participant is promoted, transferred, or otherwise moves into
a different job grade during such year, then such Market Point shall be
calculated on a pro rata basis for each of the periods in which such job grades
were in effect for such participant.

         8.      A "Participant" shall mean a senior officer of the Corporation
or one of its subsidiaries who is selected by the Committee to participate in
the Plan.

         9.      The "Plan" shall mean this Long Term Cash Incentive
Compensation Plan, together with all amendments hereto.

         10.     "Subsidiary" shall mean a corporation organized and existing
under the laws of the United States or of any state or the District of Columbia
of which 80 percent or more of the issued and outstanding stock is owned by the
Corporation or by a Subsidiary of the Corporation.

                                   ARTICLE II

                         INCENTIVE COMPENSATION AWARDS
                         -----------------------------

         1.      PARTICIPATION.  Annually, the Committee shall select the
Participants in the Plan for the Compensation Cycle and shall determine whether
such Participant shall be in Incentive Group I, Incentive Group II, or
Incentive Group III.  The selection will





ACS94136/5
<PAGE>   6
be made prior to the beginning of each Compensation Cycle or as soon thereafter
as is reasonably possible; additional selections for such Compensation Cycle
may not thereafter be made.  Participants shall be notified of their selection
in writing.

         2.      INCENTIVE COMPENSATION AWARDS.  The Incentive Compensation
Awards are determined by applying a percentage to each Participant's target
bonus.  The formula for determining the percentage shall be based on return on
common equity of the Corporation for the Compensation Cycle (i.e., average
annual return on common equity) and such formula shall be established by the
Committee prior to the beginning of a Compensation Cycle or as soon thereafter
as is reasonably possible.  The Committee, in its sole discretion, may
discontinue the participation of an individual Participant; any such
discontinued Participant shall receive a pro rata Incentive Compensation Award
based on a fraction the numerator of which is the number of months of the
Compensation Cycle that are completed prior to such discontinuance and the
denominator of which is 36.

<TABLE>
<CAPTION>
         Individual target bonuses are as follows:
                                                   TARGET BONUS AS A
         INCENTIVE GROUP                           PERCENT OF MARKET
         ---------------                           -----------------
                                                        POINT
                                                        -----
                  <S>                                      <C>
                    I                                       30%
                   II                                       25%
                  III                                       20%
</TABLE>

In the event that the Committee approves participation in the Plan for an
individual whose job does not have an assigned salary grade, the Committee is
authorized to base the calculation of Target Bonus and other calculations under
this Plan on such individual's base salary.  As soon as practical after the end
of each Compensation Cycle, the Corporation shall compute the amount of the
Incentive Compensation Awards payable under the Plan for such Compensation
Cycle in accordance with the percentage determined by the formula.  The
Committee, after consulting with the Chief





ACS94136/6
<PAGE>   7
Executive Officer or in its sole discretion, reserves the right to increase or
decrease by the same percentage the Incentive Compensation Awards of all
Participants on the basis of extraordinary circumstances that affected the
Corporation's financial performance; provided, however, if there occurs a
Change of Control, such authority to decrease the Incentive Compensation Awards
shall not apply to any Incentive Compensation Award, or any portion of
Incentive Compensation Award, earned on or prior to such Change of Control.

         3.      PAYMENT UPON DEATH, DISABILITY, RETIREMENT, AND PLAN
TERMINATION.  Participants who retired or were disabled during a Compensation
Cycle, or the Beneficiary(s) or the estate of a Participant whose death
occurred during a Compensation Cycle, shall receive a pro rata Incentive
Compensation Award after completion of the Compensation Cycle; such pro rata
payment shall be based on a fraction the numerator of which is the number of
months of the Compensation Cycle that are completed prior to such change in
status and the denominator of which is 36.  If a Participant terminates
employment during the Compensation Cycle for any reason other than retirement,
disability, or death, no Incentive Compensation Award shall be payable to such
Employee.  In the event that a Participant dies prior to receiving an Incentive
Compensation Award, the Corporation shall pay any such Incentive Compensation
Award to the Participant's estate, unless the Participant designates in writing
that payment shall be made to a Beneficiary or Beneficiaries.  Such designation
shall include the proportion to be paid to each Beneficiary and indicate the
disposition of such share if a Beneficiary does not survive the Participant.

         In the event of any termination of this Plan for any reason, the
guidelines or formulas for determining the Incentive Compensation Awards shall
be based on the performance of the Corporation from the beginning of such
Compensation Cycle to the calendar month end occurring just prior to the
effective date of the termination of the Plan.  In the event of any such
termination of the Plan, the Committee shall have no





ACS94136/7
<PAGE>   8
right to decrease the Incentive Compensation Awards computed in accordance with
this Section and Article II, Section 2 above.  If this Plan is terminated
during a Compensation Cycle for any reason, including but not limited to a
termination caused by a Change of Control, each Participant shall receive a pro
rata Incentive Compensation Award based on the number of full months of the
Compensation Cycle that are completed prior to such termination of the Plan.
In the event of any such plan termination, the Corporation shall base such pro
rata Incentive Compensation Awards on the Corporation's performance for each
full year of any current Compensation Cycle and, for the year in which the
termination occurs, on the number of full months of such year prior to the
effective date of such Plan termination; the Corporation shall retain the
services of the independent public accountants used by the Corporation (prior
to the plan termination) to determine the financial performance for such
partial year.  The Corporation shall then calculate such pro rata Incentive
Compensation Award using the Corporation's performance for each such full year
and such partial year as determined above (i.e., average monthly return on
equity).

         4.      PAYMENT OF INCENTIVE COMPENSATION AWARD.  A Participant who
desires to defer payment of all or a portion of the Participant's Incentive
Compensation Award for a specific Compensation Cycle must complete and deliver
an election agreement to the Corporation within thirty (30) days after the
Participant is selected as a participant for such Compensation Cycle or as soon
thereafter as is reasonably possible.  Such election shall be irrevocable.
Amounts deferred shall be credited to the Deferred Compensation Account, and
amounts paid in cash shall be paid, on or prior to March 15 of the calendar
year following the end of the Compensation Cycle.  If a Participant elects to
defer payment of all or a portion of the Incentive Compensation Award, the
Corporation shall establish a Deferred Compensation Account, and payment of the
amounts reflected therein shall be in accordance with Article II, Section 6.





ACS94136/8
<PAGE>   9
         Notwithstanding any other provision of the Plan, the Committee, in its
sole discretion, shall have the authority based on the Corporation's estimated
financial results for the Compensation Cycle to authorize payment or credit to
a Deferred Compensation Account, whichever the Participants shall have
selected, of all or a portion of all Incentive Compensation Awards prior to the
end of the Compensation Cycle, and if a portion, the Corporation shall pay or
credit, whichever the Participants shall have selected, the remaining portion
of the Award on or prior to March 15 of the calendar year following the end of
the Compensation Cycle.

         Notwithstanding any other provision of the Plan, the Committee, in its
sole discretion, shall have the authority to require deferral of payment of all
or a portion of all Incentive Compensation Awards due to any Plan Participant
if the Committee determines that, based on the Corporation's estimated
financial results, the Corporation would be denied a deduction for federal
income tax purposes for such Award or the portion thereof by reason of Section
162(m) of the Internal Revenue Code of 1986, as amended, and the regulations
issued thereunder, if the Award or the portion thereof were not so deferred.
Such deferred Incentive Compensation Awards, or the portion thereof, shall be
treated as Incentive Compensation deferred under Section 5 below and shall be
payable to the Participant at such time as the Committee, in its sole
discretion, believes that such Award, or the portion thereof, would be so
deductible, but not later than thirty (30) days following the fiscal year in
which the Participant terminates employment with the Corporation and its
subsidiaries.

         All payments of Incentive Compensation Awards shall be in cash from
the general assets of the Corporation or a Subsidiary, and Participants shall
have the status of general unsecured creditors of the Corporation.  Incentive
Compensation Awards payable under the Plan constitute a mere promise by the
Corporation to make such payments in the future.





ACS94136/9
<PAGE>   10
         It is the intention of the Corporation and the Participants that the
Plan be unfunded for tax purposes and for the purposes of Title I of the
Employee Retirement Income Security Act of 1974, as amended.

         5.      DEFERRED COMPENSATION ACCOUNT.  The amount of any Incentive
Compensation Award that is deferred shall be treated as if it were set aside in
a Deferred Compensation Account on the date the Incentive Compensation Award
would otherwise have been paid in cash to the Participant.

         The balance of such Deferred Compensation Account shall be credited
with interest computed quarterly (based on calendar quarters) on the lowest
balance of the Deferred Compensation Account during each calendar quarter.  The
interest credited to the Account shall be at a rate equal to 50 basis points
higher than the effective annual yield of the average of the Moody's Average
Corporate Bond Yield Index for the most recent calendar month, as published by
Moody's Investor Service, Inc. (or any successor published thereto), or, if
such index is no longer published, a substantially similar index selected by
the Committee.

         6.      PAYMENT OF DEFERRED COMPENSATION ACCOUNT.  Payment of the
Deferred Compensation Account shall be made in accordance with the
Participant's election agreement.

         Notwithstanding the foregoing, the Committee may, in its sole
discretion, accelerate the making of payment of all or any portion of the
amount of the Deferred Compensation Account to a Participant in the case of any
of the following events:

                 (a)      An "unforeseeable emergency" of the Participant,
                          which shall mean an unanticipated emergency that is
                          caused by an event beyond the control of the
                          Participant that would result in severe financial
                          hardship to the individual if such withdrawal were
                          not permitted.  The amount of the withdrawal that is
                          permitted under this subparagraph (a) is limited to
                          the amount necessary to meet such emergency.





ACS94136/10
<PAGE>   11
                 (b)      Upon the written request of a Participant, provided
                          that (i) the Committee determines that such
                          withdrawal would not be adverse to the best interests
                          of the Corporation, (ii) the Participant forfeits an
                          amount equal to 10% of the amount requested, and
                          (iii) the Participant is disqualified from deferring
                          the next Incentive Compensation Award for which the
                          Participant would be eligible to defer under this
                          Plan.

                 (c)      Upon the written request of a Participant, provided
                          that (i) the Participant agrees to apply all of the
                          net distributed amount (after reduction for
                          applicable payroll taxes) to purchase the
                          Corporation's Common Shares through the exercise of
                          stock options or otherwise, (ii) the Participant
                          agrees to hold the Corporation's Common Shares so
                          purchased for a period of time determined by the
                          Committee, which period shall terminate no earlier
                          than the Participant's termination of employment with
                          the Corporation and any Subsidiary, and (iii) the
                          Participant agrees to such other limitations,
                          restrictions, and potential penalties as determined
                          by Committee to be applicable in connection with the
                          distribution.

         Payment of any such withdrawal under this Section 6 will be paid out
of one year deferrals first and then out of retirement deferrals.

         7.      DEATH OF PARTICIPANT.  In the event of the death of a
Participant prior to receipt by such participant of the entire amount of the
Participant's Deferred Compensation Account, such amount shall be paid to the
Beneficiary or Beneficiaries designated in writing by the Participant; in the
event there is more than one Beneficiary, such designation shall include the
proportion to be paid to each Beneficiary and indicate the disposition of such
share if a Beneficiary does not survive the Participant.  The payment of the
remaining amount of a Participant's Deferred Compensation Account shall be in a
lump sum or in installments in accordance with the Participant's election
agreement.  A Participant's Beneficiary designation may be changed at any time
prior to the Participant's death by written notice signed by the 




ACS94136/11
<PAGE>   12
Participant and received by the Corporation unless the Participant states on
the designation form that such election is irrevocable.  The Beneficiary
designation on file with the Corporation at the time of the Participant's death
which bears the latest date shall govern.  In the absence of a Beneficiary
designation or the failure of all Beneficiaries to survive the Participant, the
remaining amount of the Deferred Compensation Account shall be paid to the
Participant's estate in a lump sum within ninety days after the appointment of
an executor or administrator.  The Committee may, in its sole discretion,
accelerate the making of payment to a Beneficiary of the amount of a Deferred
Compensation Account in the event of unforeseeable emergency as defined in
Section 6 above.  In the event of the death of a Beneficiary after payments to
the Beneficiary have commenced, the remaining amount of the Deferred
Compensation Account payable to such Beneficiary shall be paid to such
Beneficiary's estate in a lump sum within ninety days after the appointment of
an executor or administrator.

                                  ARTICLE III

                                 ADMINISTRATION
                                 --------------

         The Corporation shall be responsible for the general administration of
the Plan and for carrying out the provisions hereof.  The Committee shall have
all such powers as may be necessary to carry out its duties under the Plan,
including the power to determine all questions relating to eligibility for and
the amount in a Deferred Compensation Account, all questions pertaining to
claims for benefits and procedures for claim review, and the power to resolve
all other questions arising under the Plan, including any questions of
construction.  The Corporation and the Committee may take such further action
as the Corporation and the Committee shall deem advisable in the administration
of the Plan.  The actions taken and the decisions made by the Corporation and
the Committee hereunder shall be final and binding upon all interested parties.
In accordance with the provisions of Section 503 of the Employee Retirement





ACS94136/12
<PAGE>   13
Income Security Act of 1974, as amended, the Committee shall provide a
procedure for handling claims of Participants or their Beneficiaries under this
Plan.  Such procedure shall be in accordance with regulations issued by the
Secretary of Labor and shall provide adequate written notice within a
reasonable opportunity for a full and fair review by the Committee of any such
denial.  Notwithstanding anything to the contrary contained herein, the
Corporation shall be the "administrator" for the purpose of the Employee
Retirement Income Security Act 1974, as amended.  Any action authorized under
this Plan to be done by the Committee may be done by the Board of Directors or
any other Board Committee authorized by the Board of Directors.

                                  ARTICLE IV

                          AMENDMENT AND TERMINATION
                          -------------------------

        The Corportation reserves the right to amend or terminate the Plan at
any time by action of its Board of Directors or a duly authorized Committee
thereof; provided, however, that no such action shall adversely affect any
Participant or Beneficiary with respect to the amount credited to a Deferred
Compensation Account.  Unless the Committee determines otherwise, this Plan
shall be automatically terminated on the effective date of any Change in
Control.

                                  ARTICLE V

                                MISCELLANEOUS
                                -------------

        1.      Non alienation of Deferred Compensation Account.  No
Participant or Beneficiary shall encumber or dispose of the right to recieve
any payment of the amount of a Deferred Compensation Account hereunder without
the written consent of the Corporation attemps to assign, transfer, alienate,
or encumber the right to recieve the amount of a Deffered Compensation Account
hereunder or permits the same to be subject to alienation, garnishment,
attachment, execution, or levy of any kind, then the



ACS94136/13

<PAGE>   14
Committee, in its discretion, may hold or pay such amount or any part thereof
to or for the benefit of such Participant or Beneficiary, the Participant's or
Beneficiary's spouse, children, blood relatives, or other dependents, or any of
them, in such manner and in such proportions as the Committee may consider
proper.  Any such application of the amount of a Deferred Compensation Account
may be made without the intervention of a guardian.  The receipt by the
payee(s) of such payment(s) shall constitute a complete acquittance to the
Corporation with respect thereto, and neither the Corporation, nor any
Subsidiary, nor the Committee, nor any officer, member, employee, or agent
thereof, shall have any responsibility for the proper application thereof.

         2.       NOT AN EMPLOYMENT AGREEMENT.  Nothing herein contained shall
be construed as a commitment to or agreement with any person employed by the
Corporation or a Subsidiary to continue such person's employment with the
Corporation or Subsidiary, and nothing herein contained shall be construed as a
commitment or agreement on the part of the Corporation or any Subsidiary to
continue the employment or the annual rate of compensation of any such person
for any period.  All Participants shall remain subject to discharge to the same
extent as if the Plan had never been put into effect.

         3.      CLAIMS OF OTHER PERSONS.  The provisions of the Plan shall in
no event be construed as giving any person, firm, or corporation any legal or
equitable right as against the Corporation or any Subsidiary, their officers,
employees, agents, or directors, except any such rights as are specifically
provided for in the Plan or are hereafter created in accordance with the terms
and provisions of the Plan.

         4.      ABSENCE OF LIABILITY.  No member of the Board of Directors of
the Corporation or a Subsidiary or any officer or employee of the Corporation
or a Subsidiary shall be liable for any act or action hereunder, whether of
commission or omission.





ACS94136/14
<PAGE>   15
         5.      SEVERABILITY.  The invalidity or unenforceability of any
particular provisions of the Plan shall not affect any other provision hereof,
and the Plan shall be construed in all respects as if such invalid or
unenforceable provision were omitted herefrom.

         6.      GOVERNING LAW.  The provisions of the Plan shall be governed
and construed in accordance with the laws of the State of Ohio.

         7.      OLD PLAN.  This plan supersedes the Society Corporation Long
Term Incentive Compensation Plan (November 30, 1993 Restatement) which plan
shall continue to govern Incentive Compensation Awards for the 1992-1994 and
1993-1995 Compensation Cycles.

         EXECUTED AT Cleveland, Ohio, as of the 14 day of Sept., 1994.

                                  KEYCORP

                                       /s/ Roger Noall
                                  By:  ______________________________________
                                       Roger Noall, Senior Executive Vice 
                                       President and Chief Administrative 
                                       Officer





ACS94136/15

<PAGE>   1



                      EMPLOYMENT AND CONSULTING AGREEMENT
                      -----------------------------------

                THIS EMPLOYMENT AND CONSULTING AGREEMENT (this "Agreement") is
made at Cleveland, Ohio, as of February 15, 1995, between KeyCorp, an Ohio
corporation ("KeyCorp"), and VICTOR J. RILEY, JR. ("Riley").

                WHEREAS, KeyCorp and Riley are parties to an employment
agreement dated as of December 20, 1993 (as amended, the "Prior Agreement"),
and they now desire to modify certain of the terms pursuant to which Riley will
provide services to KeyCorp as an employee, officer, and director through
December 31, 1995 and as an independent contractor and director from January 1,
1996 through December 31, 1998;

                NOW, THEREFORE, in consideration of the mutual covenants herein
contained, and other good and valuable consideration, KeyCorp and Riley agree
as follows:

                                   ARTICLE 1
                                   ---------
                             Employment During 1995
                             ----------------------
                1.1   EMPLOYMENT.  KeyCorp hereby agrees to continue to employ
Riley, and Riley agrees to continue to serve as an employee of KeyCorp, during
the period from the date hereof through December 31, 1995 (the "Employment
Period"), in the capacity of Chief Executive Officer of KeyCorp with the duties
and responsibilities that are specified in the Regulations of KeyCorp.  During
the Employment Period, Riley also shall serve as Chairman of the Board of
Directors of KeyCorp (the "Board") and Chairman of the Executive Committee of
the Board (the "Executive Committee").

                1.2  DUTIES DURING THE EMPLOYMENT PERIOD.  Riley shall devote
his full business time, attention, and best efforts to the affairs of KeyCorp
and its subsidiaries during the Employment Period; PROVIDED, HOWEVER, that
Riley may engage in other activities, such as activities involving
professional, charitable, educational, religious, and similar types of
organizations, speaking engagements, membership on the board of directors of
other organizations, and similar type activities to the extent that such other
activities do not inhibit or prohibit the performance of Riley's duties under
this Agreement or conflict in any material way with the business of KeyCorp and
its subsidiaries.
                                        -1-
<PAGE>   2

                1.3  COMPENSATION FOR SERVICES DURING EMPLOYMENT PERIOD.

                1.3.1  BASE ANNUAL SALARY.  During the Employment Period,
       KeyCorp will pay to Riley, as base compensation, salary at the rate of
       $825,000 per annum, to be paid in substantially equal installments in
       accordance with KeyCorp's payroll practice.

                1.3.2  ANNUAL BONUS.  Riley is a participant in the KeyCorp
       Short Term Incentive Compensation Plan (the "Short Term Plan") for 1994
       and will be a participant in the Short Term Plan for 1995.  Riley's
       participation in the Short Term Plan for both 1994 and 1995 shall be
       governed by the provisions of the Short Term Plan.

                1.3.3  PARTICIPATION IN KEYCORP LONG TERM CASH INCENTIVE
       COMPENSATION PLAN.  Riley is a participant in KeyCorp's Long Term Cash
       Incentive Compensation Plan (the "Long Term Plan") for the 1994-1996
       Compensation Cycle and will be a participant in the Long Term Plan for
       the 1995-1997 Compensation Cycle.  Riley's participation in the Long
       Term Plan for both the 1994-1996 and the 1995-1997 Compensation Cycles
       shall be governed by the provisions of the Long Term Plan.

                1.3.4  1994-1995 PERFORMANCE UNIT PLAN FOR MR. RILEY.  Riley is
       entitled to the benefits of the 1994-1995 Performance Unit Plan for Mr.
       Riley, a copy of which is attached hereto as Exhibit A.

                1.3.5  SPECIAL PROVISION CONCERNING CHANGES IN LAWS.  Except as
       covered by Article 6 hereof, if there are any changes in present or
       future Federal or state laws which limit or cap incentive compensation
       payable to Riley under Sections 1.3.2, 1.3.3, and 1.3.4, Riley will, to
       the extent permitted by applicable law, be compensated in an appropriate
       form as if said limit or cap did not exist.

                                   ARTICLE 2
                                   ---------
             Services as an Independent Contractor During 1996-1998
             ------------------------------------------------------

                2.1   SERVICES.  Following termination of his employment with
KeyCorp as scheduled on December 31, 1995 and thereafter during the period from
January 1, 1996 through December 31, 1998 (the "Independent Contractor
Period"), Riley shall serve as Chairman of the Board and as Chairman of the
Executive Committee.  During the Independent Contractor Period, Riley shall be
a director of, and an independent contractor performing specified services for,
KeyCorp and he shall not hold any officer or employee position at KeyCorp or at
any 
                                        -2-
<PAGE>   3

subsidiary of KeyCorp.  Under KeyCorp's Regulations, the positions of
Chairman of the Board and Chairman of the Executive Committee are strictly
director positions and are not officer positions from and after the date Riley
ceases to be Chief Executive Officer.

                2.2  DUTIES DURING THE INDEPENDENT CONTRACTOR PERIOD.  During
the Independent Contractor Period, Riley's duties as Chairman of the Board
shall be to preside at meetings of the Board and at the Annual Shareholders'
Meeting of KeyCorp and his duties as Chairman of the Executive Committee shall
be to preside at meetings of that committee.  In addition, as an independent
contractor, Riley shall perform such other duties as he may be specifically
requested to perform by the Board or by KeyCorp's Chief Executive Officer, but
only if Riley, in his sole discretion, expressly agrees to perform such duties,
Riley being under no obligation to agree to perform any such additional duties;
neither the Board nor KeyCorp's Chief Executive Officer shall control either
the time or times (outside of Board or Executive Committee meetings) at which,
or the manner in which, Riley performs services during the Independent
Contractor Period, all such matters being left to Riley's sole discretion.

                2.3  COMPENSATION DURING THE INDEPENDENT CONTRACTOR PERIOD.  As
base compensation for services to be rendered during the Independent Contractor
Period, KeyCorp will pay to Riley the sum of $600,000 per annum (inclusive of
KeyCorp's regular retainer and fees payable to nonemployee directors) payable
in equal monthly installments of $50,000 each.  During the Independent
Contractor Period Riley will not be in KeyCorp's incentive compensation plans
or other compensation programs for executives.  KeyCorp will pay to Riley
incentive compensation for services rendered during the Independent Contractor
Period in such amounts, if any, as the Compensation and Organization Committee
(the "C&O Committee") may determine in its sole discretion.

                                  ARTICLE 3
                                  ---------  
                                   Benefits
                                   --------

                3.1  BENEFITS.  KeyCorp shall pay and provide to Riley the
amounts and benefits provided for in the various subsections of this Section
3.1 at the time or times and otherwise as provided in those various
subsections.

                3.1.1  REGULAR REIMBURSED BUSINESS EXPENSES.  KeyCorp shall
       reimburse Riley for all expenses and disbursements reasonably incurred
       by him in the performance of his duties under this Agreement.

                                        -3-
<PAGE>   4

                3.1.2  SERP.  KeyCorp shall provide to Riley a retirement
       benefit determined under the Supplemental Retirement Benefit Plan for
       Key Executives of the former KeyCorp, a New York corporation ("Old
       Key"), as such plan was in effect immediately before the merger (the
       "Merger") on March 1, 1994 of Old Key into KeyCorp (theretofore known as
       "Society Corporation").

                3.1.3  SUPPLEMENTAL DEATH BENEFITS.  KeyCorp will provide
       supplemental death benefits under the circumstances and in accordance
       with the provisions of the Agreement attached hereto as Exhibit B
       between Riley and First Commercial Banks Inc. (KeyCorp being a successor
       by merger to Old Key which was formerly known as First Commercial Banks
       Inc.), with KeyCorp being deemed to be the "Corporation" for purposes of
       such Agreement.

                3.1.4  VACATION; SICK LEAVE.  During the Employment Period,
       Riley shall be entitled to reasonable paid annual vacation periods and
       to reasonable sick leaves.

                3.1.5  OTHER BENEFITS.  During the period Riley is an employee
       of KeyCorp, Riley shall be entitled to participate in all employee
       benefit plans and arrangements of KeyCorp applicable to its senior
       executive officers, subject to meeting eligibility provisions and
       without, in any case, duplicating any benefits otherwise provided for in
       this Agreement.  During the Independent Contractor Period, so long as
       Riley is a director of KeyCorp, Riley shall be entitled to participate
       in all director plans and arrangements of KeyCorp applicable to its
       directors, except as otherwise provided in this Agreement and without,
       in any case, duplicating any benefits otherwise provided for in this
       Agreement.

                3.1.6  INDEMNIFICATION.  KeyCorp will indemnify Riley and his
       legal representatives, to the fullest extent permitted by the laws of
       the State of Ohio and the existing Regulations of KeyCorp or any other
       applicable laws or the provisions of any other corporate or governing
       document of KeyCorp, including without limitation, the agreement
       pursuant to which Old Key, was merged with and into KeyCorp on March 1,
       1994, and Riley shall be entitled to the protection of any insurance
       policies KeyCorp may elect to maintain generally for the benefit of its
       directors and officers, against all losses, claims, damages, costs,
       charges, expenses, liabilities, judgments, or settlement amounts
       whatsoever incurred or sustained by him or his legal representatives in
       connection with any action, suit, or proceeding to which he or his legal
       representatives may be made a 
                                        -4-
<PAGE>   5
       
       party by reason of his being or having been a director or officer of
       KeyCorp, Old Key, or any subsidiary of KeyCorp or Old Key or by reason   
       of his being or having been a director or officer of any other
       corporation or entity at the request of KeyCorp or Old Key.  KeyCorp     
       shall, upon request by Riley, promptly advance or pay any amounts for
       costs, charges, or expenses (including, without limitation, legal fees
       and expenses incurred by counsel retained by Riley) in respect of his
       right to indemnification hereunder, subject to KeyCorp's Regulations and
       applicable law.

                3.1.7  GROSS-UP PAYMENT.  If any payment or other benefit paid
       or provided to Riley by KeyCorp (a "Payment") is subject to the tax (the
       "Excise Tax") imposed by section 4999 of the Internal Revenue Code of
       1986, as amended, KeyCorp shall pay to Riley no later than 30 days
       before the due date (without regard to any extensions thereof) for
       payment of the Excise Tax, an additional amount (a "Gross-Up Payment")
       that, when added to the Payment and reduced by the sum of (x) the amount
       of the Excise Tax imposed on both the Payment and the Gross-Up Payment
       and (y) the amount of all federal, state, and local income and
       employment taxes imposed on the Gross-Up Payment at the maximum marginal
       rates then in effect, results in the receipt by Riley of an amount equal
       to the amount of the Payment.  If the amount of the Excise Tax that
       Riley paid in connection with any Payment or Gross-Up Payment is
       subsequently determined by the Internal Revenue Service (the "IRS") to
       be greater than the amount of Riley's actual Excise Tax liability, Riley
       shall repay to KeyCorp at the time that the amount of the actual Excise
       Tax liability is finally determined the amount of the Gross-Up Payment
       attributable to such overpayment, plus interest on the amount of such
       overpayment at the applicable federal rate (as defined in section
       1274(d) of the Code).  If the amount of Excise Tax that Riley paid in
       connection with any Payment or Gross-Up Payment is subsequently
       determined by the IRS to be less than the amount of Riley's actual
       Excise Tax liability, KeyCorp shall make an additional Gross-Up Payment
       in respect of such underpayment (and in respect of any interest and
       penalties payable by Riley to the IRS with respect to such underpayment)
       at the time that the amount of the actual Excise Tax liability is
       finally determined.

                3.1.8  LEGAL EXPENSES.  KeyCorp shall reimburse Riley for all
       reasonable legal fees and expenses incurred by Riley as a result of his
       enforcing any right or benefit provided by this Agreement.

                                        -5-
<PAGE>   6

                3.2  BENEFICIARY PROVISION.  All benefits payable by KeyCorp by
reason of Riley's death shall be paid to that person or persons (the
"Designated Beneficiary") who shall be so designated by Riley in a letter of
instructions addressed to and delivered to KeyCorp.  Such instrument may
provide for one or more contingent beneficiaries who shall in order of priority
become the Designated Beneficiary in the event any prior Designated Beneficiary
shall predecease Riley.  Riley may at any time and from time to time change the
Designated Beneficiary by delivering to KeyCorp a further letter of instruction
pursuant to this Section.  In the absence of a surviving Designated
Beneficiary, any death benefits shall be paid to Riley's estate.

                3.3  ANCILLARY SERVICES.  KeyCorp shall provide to Riley the
ancillary services specified in Exhibit C hereto at the time or times and
otherwise as provided in Exhibit C hereto.

                                   ARTICLE 4
                                   ---------
                                  Termination
                                  -----------

                4.1  AT EXPIRATION OF TERM.  If not otherwise terminated before
that time, Riley's employment under Article 1 hereof will terminate at midnight
on December 31, 1995 (the scheduled end of the Employment Period) and Riley's
status as an independent contractor under Article 2 hereof will terminate at
midnight on December 31, 1998 (the scheduled end of the Independent Contractor
Period).

                4.2  DEATH.  Riley's status as an employee or independent
contractor of KeyCorp, as the case may be, will terminate immediately upon his
death.

                4.3  DISABILITY.  If Riley is disabled, by reason of physical
or mental impairment, to such an extent that he has been unable to
substantially perform his duties under this Agreement for a period of 90
consecutive days, as certified by a physician of Riley's choice, KeyCorp,
during 1995, may relieve Riley of his responsibilities and duties under this
Agreement, without, however, terminating his employment, and, if the disability
continues or occurs after December 31, 1995, KeyCorp may terminate Riley's
status as an independent contractor under Article 2 hereof, immediately upon
giving notice to Riley.
                
                4.4  BY KEYCORP FOR "JUST CAUSE".  KeyCorp may terminate
Riley's employment under Article 1 hereof or his status as an independent
contractor under Article 2 hereof, as the case may be, for "Just Cause," 

                                       -6-
<PAGE>   7

upon notice given in accordance with the last sentence of this Section 4.4, if:

                 (a) Riley is convicted of a felony,

                 (b) Riley, after notice in writing from the Board, continues
         to engage in activities presenting material conflicts of interest, or

                 (c) KeyCorp or any of its subsidiaries is ordered or directed
         by any federal or state regulatory agency with jurisdiction to
         terminate or suspend Riley's employment or status as an independent
         contractor and such order or directive has not been vacated or
         reversed upon appeal.

Any notice of termination for Just Cause under this Section 4.4 shall be given
only by delivery to Riley of a copy of a resolution duly adopted by the
affirmative vote of not less than a majority of the entire incumbent membership
of the Board at a meeting of the Board called and held (after reasonable notice
to Riley and an opportunity for Riley, together with Riley's counsel, to be
heard before the Board) for the purpose of determining whether, in the good
faith opinion of the Board, KeyCorp has Just Cause to terminate Riley's
employment or his status as an independent contractor, as the case may be.

                 4.5  BY RILEY FOR "GOOD REASON".  Riley may, by giving written
notice to KeyCorp, terminate his employment under Article 1 hereof if, at any
time during 1995, Riley is removed from, or fails to be elected or re-elected
to, the positions of Chief Executive Officer, Chairman of the Board, and
Chairman of the Executive Committee or KeyCorp fails to vest him with the power
and authority of, or denies to him any significant duties or responsibilities
attending to the status of, Chief Executive Officer.

                 4.6  BY RILEY WITHOUT GOOD REASON.  Riley may terminate his
status as an employee or independent contractor of KeyCorp, as the case may be,
at any time upon 30 days written notice to KeyCorp.





                                        -7-
<PAGE>   8
                                   ARTICLE 5
                                   ---------
                             Effect of Termination
                             ---------------------

        5.1  COMPENSATION FOLLOWING TERMINATION BY RILEY WITHOUT GOOD REASON OR
BY KEYCORP FOR JUST CAUSE.  If Riley voluntarily terminates his employment
during 1995 without Good Reason and without the approval of the Board or if
Riley's status as an employee or independent contractor hereunder, as the case
may be, is terminated by KeyCorp for Just Cause before December 31, 1998:

                 (a) KeyCorp shall pay to Riley base compensation (pursuant to
        Section 1.3.1 or Section 2.3 hereof, as the case may be) for the period
        from the date of the termination through the last day of the calendar
        month in which the termination occurs, and

                 (b) The provisions of Section 3.1 and the various subsections
        thereof shall remain in effect in accordance with their respective
        terms and the benefits provided for in the various subsections of
        Section 3.1 shall continue to be provided, if applicable, at the time
        or times and otherwise as provided in those various subsections.

       5.2  ACCELERATION OF COMPENSATION AND CONTINUATION OF BENEFITS UPON
TERMINATION IN ALL OTHER CIRCUMSTANCES.  If Riley's status as an employee or
independent contractor of KeyCorp, as the case may be, is terminated for any
reason (including, without limitation, death, disability, and whether the
termination is by KeyCorp or by Riley) before the scheduled end of the
Employment Period (December 31, 1995) or of the Independent Contractor Period
(December 31, 1998), respectively, and Section 5.1 does not apply to the
termination, KeyCorp shall pay and provide to Riley or to his Designated
Beneficiary:

                 5.2.1  BASE COMPENSATION.  A lump sum equal to the base
       compensation not theretofore paid to Riley that would have been payable
       to him for the period from the date of termination through December 31,
       1998 under Section 1.3.1 and/or Section 2.3 hereof if Riley had
       continued as an employee and independent contractor of KeyCorp through
       December 31, 1995 and December 31, 1998, respectively.

                 5.2.2.  INCENTIVE COMPENSATION.  A lump sum equal, in the
       aggregate, to all amounts not theretofore paid to Riley that would have
       become payable to him pursuant to the plans specified in Sections 1.3.2,
       1.3.3, and 1.3.4 if Riley had continued as an employee of KeyCorp
       through December 31, 1995, and the 

                                        -8-
<PAGE>   9
       
       performance of KeyCorp had been in all respects (a) at the actual levels 
       for all relevant periods ended on or before the date of termination and 
       (b) at the target levels specified in each such plan, respectively, for 
       all relevant periods scheduled to end after the date of termination.
                 
                 5.2.3  BENEFITS.  The provisions of Section 3.1 and the
       various subsections thereof shall remain in effect in accordance with
       their respective terms and the benefits provided for in the various
       subsections of Section 3.1 shall continue to be provided, if applicable,
       at the time or times and otherwise as provided in those various
       subsections.

Any amount paid or benefit provided to Riley under this Section 5.2 shall
satisfy the corresponding obligation that KeyCorp would have had to Riley had
Riley's status as an employee or independent contractor, as the case may be,
not been terminated under circumstances entitling him to payments under this
Section 5.2.  Riley shall not be required to mitigate the amount of any payment
provided for in this Agreement by seeking other employment or otherwise, nor
shall the amount of any payment or benefit provided for in this Agreement be
reduced by any compensation earned by him as the result of employment by
another employer, by retirement benefits, or by offset against any amount
claimed to be owed by him to KeyCorp.

                 5.3  "TERMINATION OF INDEPENDENT CONTRACTOR STATUS".  For
purposes of determining Riley's status under this Agreement after December 31,
1995 and on or before December 31, 1998, Riley's status as an independent
contractor will be deemed to be terminated at such time as Riley ceases to be
Chairman of the Board and Chairman of the Executive Committee.

                                   ARTICLE 6
                                   ---------
                  Deferral of Payment of Certain Compensation
                  -------------------------------------------

                 6.1  PRIORITY OF THIS ARTICLE 6.  To the extent that this
Article 6 provides that any compensation payable to Riley shall be deferred and
paid at a later time than otherwise provided in this Agreement, the provisions
of this Article 6 shall apply and the compensation shall be so deferred
notwithstanding any other provision of this Agreement.

                 6.2  SECTION 162(M).  For purposes of this Article 6, the term
"Section 162(m)" shall mean Section 162(m) of the Internal Revenue Code (which,
as amended by the Revenue Reconciliation Act of 1993, prescribes 


                                        -9-
<PAGE>   10
rules disallowing deductions for certain "applicable employee remuneration" to 
any of five specified "covered employees" of a publicly held corporation in 
excess of $1,000,000 per year), as from time to time amended, and the 
corresponding provisions of any similar law subsequently enacted, and to all 
regulations issued under that section and any such provisions.


                 6.3  DEFERRAL.  If KeyCorp determines that, after giving
effect to all applicable elective deferrals of compensation, any amount of
compensation (including any base salary and any incentive compensation payable
under any incentive compensation plan in which Riley is a participant)
otherwise payable to Riley under this Agreement at any particular time (the
"Scheduled Time"),

                (a) would not be deductible by KeyCorp if paid at the Scheduled 
         Time by reason of the disallowance rules of Section 162(m), and

                (b) would be deductible by KeyCorp if deferred until and paid 
         on April 15, 1996 (three and one half months after Riley is scheduled
         to cease to be an employee of KeyCorp),

that amount of compensation shall be deferred until, and paid on, April 15,
1996.

          6.4  EARLY PAYOUT OF DEFERRED AMOUNT IF DEFERRAL IS DETERMINED TO BE
INEFFECTIVE.  If any amount of compensation is deferred under Section 6.3 with
the expectation that it will be deductible by KeyCorp if paid on April 15,
1996, and KeyCorp later determines that the compensation will not be deductible
by KeyCorp even if payment thereof is deferred until April 15, 1996, then,
within three months of the date on which that determination is made, the
deferral with respect to that compensation shall terminate and KeyCorp shall
pay that compensation to Riley.

          6.5  PAYOUT FOLLOWING TERMINATION OF EMPLOYMENT IN ALL EVENTS.  On
April 15, 1996, KeyCorp shall pay to Riley, in a single lump sum, all amounts
of compensation that had been deferred pursuant to this Article 6 and have not
previously been paid out, whether or not KeyCorp is entitled to a deduction
with respect to the compensation.

          6.6  INTEREST ON DEFERRED AMOUNTS.  Upon payment of any amounts of
compensation deferred for any period of time pursuant to this Article 6,
KeyCorp shall pay to Riley an additional amount equivalent to the interest that
would have accrued on that deferred compensation if interest accrued thereon 
from the date on which that compensation would have

                                        -10-
<PAGE>   11

been paid but for this Article 6 to the date of actual payment at a variable 
rate equal to the rate of interest paid on "Deferred Compensation Accounts" 
under the Short Term Plan.


          6.7  MISCELLANEOUS.  Riley's rights with respect to payment during
his lifetime of any compensation deferred under this Article 6 shall not be
subject to assignment.  If Riley dies before all compensation deferred under
this Article 6 has been paid to him, any such unpaid compensation shall be
paid, on April 15, 1996, to his Designated Beneficiary.  The obligation of
KeyCorp to make payments of compensation deferred pursuant to this Article 6
constitutes the unsecured promise of KeyCorp to make payments from its general
assets as and when due and neither Riley nor any person claiming through him
shall have, as a result of this Article 6, any lien or claim on any assets of
KeyCorp that is superior to the claims of the general creditors of KeyCorp.

                                   ARTICLE 7
                                   ---------
                                 Miscellaneous
                                 -------------

          7.1  NON-DISCLOSURE.  Riley shall not, at any time during the
Employment Period or the Independent Contractor Period or within the two-year
period thereafter, disclose, use, transfer or sell, except in the course of
employment with or the provision of services as an independent contractor to
KeyCorp, any confidential information or proprietary data of KeyCorp and its
subsidiaries so long as such information or proprietary data remains
confidential and has not been disclosed or is not otherwise in the public
domain, except as required by law or pursuant to legal process.

          7.2  GOVERNING LAW.  This Agreement is governed by and is to be
construed and enforced in accordance with the laws of the State of Ohio.  If
under such law, any portion of this Agreement is at any time deemed to be in
conflict with any applicable statute, rule, regulation, or ordinance, such
portion shall be deemed to be modified or altered to conform thereto or, if
that is not possible, to be omitted from this Agreement; the invalidity of any
such portion shall not affect the force, effect and validity of the remaining
portion hereof.

          7.3  NOTICES.  All notices under this Agreement shall be in writing
and shall be deemed effective when delivered in person, or forty-





                                        -11-
<PAGE>   12
eight (48) hours after deposit thereof in the U.S. mails, postage prepaid, for
delivery as registered or certified mail, addressed, in the case of:

                 (a)  Riley, to:

                                  Mr. Victor J. Riley, Jr.
                                  127 Public Square
                                  Cleveland, OH  44114

                 (b)  KeyCorp, to:

                                  KeyCorp
                                  127 Public Square
                                  Cleveland, OH 44114
                                  Attention:  General Counsel

In lieu of personal notice or notice by deposit in the U.S. mail, a party may
give notice by confirmed telegram, telex, or fax.

                 7.4  AMENDMENTS AND SUCCESSORS IN INTEREST.  This Agreement
may be amended but only by a subsequent written agreement of the parties.  This
Agreement shall be binding upon and shall inure to the benefit of Riley,
Riley's heirs, executors, administrators, and beneficiaries, and shall be
binding upon and inure to the benefit of KeyCorp and its successors.  KeyCorp
shall require any successor to or acquiror of (whether direct or indirect, by
purchase, merger, consolidation or otherwise) all or substantially all of the
business and/or assets of KeyCorp to expressly assume and agree to perform this
Agreement in the same manner and to the same extent that KeyCorp would be
required and perform it as if no such succession had taken place.

                 7.5  WITHHOLDING TAXES.  All amounts payable to Riley under
this Agreement with respect to his services as an employee of KeyCorp shall be
subject to applicable withholding of income, wage, and other taxes.

                 7.6  CLAIMS AND DENIALS. All claims by Riley for benefits
under this Agreement shall be directed to and determined by the C&O Committee
and shall be in writing.  Any denial by the C&O Committee of a claim for
benefits under this Agreement shall be delivered to Riley in writing and shall
set forth the specific reasons for the denial and the specific provisions of
this Agreement relied upon.  The C&O Committee shall afford a reasonable
opportunity to Riley for a review of the decisions denying a claim and shall
further allow Riley to appeal to the C&O Committee a 

                                        -12-
<PAGE>   13

decision of the C&O Committee within 60 days after notification by the C&O 
Committee that Riley's claim has been denied.

                 7.7  ARBITRATION.  Any dispute or controversy arising under or
in connection with this Agreement shall be settled exclusively by arbitration,
conducted before a panel of three arbitrators in the State of Ohio, in
accordance with the rules of the American Arbitration Association then in
effect.  Judgment may be entered on the arbitrators' award in any court having
jurisdiction.  The expenses of such arbitration shall be borne by KeyCorp.

                 7.8  TERMINATION OF PRIOR EMPLOYMENT AGREEMENTS.  This
Agreement supersedes any and all prior agreements between Riley and KeyCorp on
the subject matter hereof including, without limitation, the Prior Agreement,
except that the provisions of Section 8 of the Prior Agreement (dealing with
deferral of certain compensation) shall continue to apply according to its
terms to any compensation payable to Riley that is not subject to Section 6 of
this Agreement (also dealing with deferral of certain compensation).

                 IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the year and day first above written.


                                ___________________________________
                                VICTOR J. RILEY, JR.

                                KEYCORP

                                By:________________________________
                                Roger Noall
                                Senior Executive Vice President and
                                Chief Administrative Officer





                                -13-                 
<PAGE>   14
                                List of Exhibits

Exhibit A             1994-1995 Performance Unit Plan for Mr. Riley

Exhibit B             Agreement between Riley and First Commercial Banks Inc.

Exhibit C             Ancillary Services
<PAGE>   15
                                   EXHIBIT A


                                    KEYCORP
                 1994-1995 PERFORMANCE UNIT PLAN FOR MR. RILEY



        This KeyCorp 1994-1995 Performance Unit Plan for Mr. Riley (the "Plan") 
has been adopted by KeyCorp to satisfy KeyCorp's obligations under the
Employment  Agreement between KeyCorp and Mr. Riley dated as of December 20,
1993, as amended  by a new Employment and Consulting Agreement dated as of
February 15, 1995.

                          1. DEFINITIONS.  For purposes of the Plan:

       "Earnings" means for a period net income adjusted for the
       effects of unusual events (such as gains or losses from the sales of
       subsidiaries  or deposits in excess of three percent of average assets
       or other  similar extraordinary items), all as determined, in its sole
       discretion,  by the Compensation and Organization Committee of the Board
       (the "Committee").

       "Efficiency Ratio" means for a period the quotient of (a) noninterest
       expense (excluding merger and integration charges and other nonrecurring 
       charges) divided by (b) the sum of taxable equivalent net interest
       income  and other noninterest income (excluding securities gains and
       certain gains  on asset sales), all as determined, in its sole
       discretion, by the Committee.  The Efficiency Ratio for 1994 and for
       1995, respectively, shall  be added together and divided by two to
       determine the Efficiency Ratio for  the Plan Cycle.

       "Performance Unit" means a unit of measurement equivalent to one
       thousand  dollars.

       "Plan Cycle" means the period beginning on January 1, 1994 and ending on
       December 31, 1995.

       "Return on Average Total Assets" means for a period the quotient of (a)
       Earnings divided by (b) average total assets, all as determined, in its
       sole  discretion, by the Committee.  The Return on Average Total Assets
       for 1994  and for 1995, respectively, shall be added together and
       divided by two to determine the Return on Average Total Assets for the
       Plan Cycle.

       "Return on Average Common Equity" means for a period the quotient of
       (a) Earnings less applicable preferred stock dividends divided by (b)
       average  common shareholders' equity for the period, all as determined,
       in its sole  discretion, by the Committee.  The Return on Average Common
       Equity for 1994  and for 1995, respectively, shall be added together and
       divided by two to  determine the Return on Average Common Equity for the
       Plan Cycle.


<PAGE>   16


                    2.  PERFORMANCE OBJECTIVES.  The target levels of
performance by KeyCorp during the Plan Cycle (the "Performance Objectives") are
as follows:

                    Return on Average Total Assets                   1.15%

                    Return on Average Common Equity                  17.00%

                    Efficiency Ratio                                 60.00%

                    3.  PERFORMANCE UNITS AWARDED.  Upon adoption of the Plan,
Mr. Riley has been awarded 666.6 Performance Units.  Of the total number of
666.6 Performance Units, 222.2 have been awarded with respect to Return on
Average Total Assets, 222.2 have been awarded with respect to Return on Average
Common Equity, and 222.2 have been awarded with respect to Efficiency Ratio.

                    4.  PERFORMANCE PAYOUT SCALES.  The percentage of the value
of the Performance Units relating to each of the three Performance Objectives
that may be paid to Mr. Riley pursuant to Section 6 hereof, together with the
related payout amounts, upon achievement of varying levels of performance by
KeyCorp in meeting or exceeding the Performance Objectives over the Plan Cycle
shall be as set forth below in the three separate "Performance Payout Scales"
in Subsections 4.1, 4.2, and 4.3, respectively.

                    4.1  With respect to Return on Average Total Assets:

<TABLE>
<CAPTION>
                               ROA                  % PAYOUT          $ PAYOUT
          <S>                  <C>                  <C>               <C>
          Threshold            1.00%                70%               $155,600
                               1.05%                80%               $177,800
                               1.10%                90%               $200,000
          TARGET               1.15%                100%              $222,200
                               1.20%                125%              $277,800
                               1.25%                150%              $333,400
          Maximum              1.30%                175%              $388,900

                    4.2  With respect to Return on Average Common Equity:

                               ROE                  % PAYOUT          $ PAYOUT
          Threshold            16.00%               70%               $155,600
                               16.40%               80%               $177,800
                               16.70%               90%               $200,000
          TARGET               17.00%               100%              $222,200
                               17.30%               125%              $277,800
                               17.70%               150%              $333,400
          Maximum              18.00%               175%              $388,900
</TABLE>

                                        -2-
<PAGE>   17

                    4.3  With respect to Efficiency Ratio:

<TABLE>
<CAPTION>
                                RATIO                % PAYOUT          $ PAYOUT
           <S>                  <C>                 <C>                <C>
           Threshold            61.00%               50%               $111,200
                                60.70%               65%               $144,400
                                60.40%               80%               $177,800
           TARGET               60.00%               100%              $222,200
                                59.00%               120%              $266,600
                                58.00%               140%              $311,200
           Maximum              57.00%               160%              $355,600
</TABLE>

If performance with respect to any particular Performance Objective falls short
of the threshold shown, no amount will be paid with respect to that Performance
Objective.  If performance with respect to any particular Performance Objective
exceeds the maximum shown, the amount payable pursuant to Section 6 with
respect to that Performance Objective will be equal to the maximum payout
shown.  In the case of performance falling between any two points on any of the
Performance Payout Scales, the amount payable pursuant to Section 6 with
respect to that Performance Objective shall be determined by a straight-line
interpolation between those two points.

                    5.  MINIMUM ASSET QUALITY REQUIREMENT.  No payment shall be
made under the Plan if at the end of the Plan Cycle KeyCorp's ratio of
non-performing assets to all assets falls below the 50th percentile of (a) the
"Salomon  Brothers 50-Bank Index" pertaining to such ratio, or (b) such
replacement index or like measure as the Committee specifies if the Salomon
Brothers 50-Bank Index is no longer published or is, in the opinion of the
Committee, inappropriate for the Plan.  The "Salomon Brothers 50-Bank Index"
refers to the credit quality statistics of the 50 bank holding companies
included in the Bank Stock Weekly published by Salomon Brothers Inc.

                    6.  PAYMENT.  If Mr. Riley remains in the employ of KeyCorp
through the end of the Plan Cycle, the amount to be paid to him under the Plan
shall thereupon be determined by applying the Performance Payout Scales
contained in Section 4 to KeyCorp's performance during the Plan Cycle and that
amount shall be paid or credited to Mr. Riley as soon as practicable, and in no
event later than April 15, 1996, after approval by the Committee.  If Mr. Riley
does not remain in the employ of KeyCorp through the end of the Plan Cycle, the
amount, if any, to be paid to him under the Plan shall be as provided in the
Employment and Consulting Agreement between him and KeyCorp dated as of
February 15, 1995.  No payment to Mr. Riley under or on account of the Plan
shall be considered as compensation under any employee benefit plan of KeyCorp,
including without limitation, for purposes of any retirement or supplemental
retirement plan.

                    7.  DEATH OF MR. RILEY.  In the event of the death of Mr.
Riley prior to receipt by Mr. Riley of the amount, if any, to be paid to him
under the Plan, such amount shall be paid to the person or persons designated
in writing 
                                        -3-
<PAGE>   18
by Mr. Riley (the "Beneficiary" or "Beneficiaries") to receive
payment of all or a portion of such amount in the event of Mr. Riley's death;
in the event there is more than one Beneficiary, such designation shall include
the proportion to be paid to each Beneficiary and indicate the disposition of
such share if a Beneficiary does not survive Mr. Riley.  The designation of a
Beneficiary by Mr. Riley may be changed at any time prior to Mr. Riley's death
by written notice signed by Mr. Riley and received by KeyCorp.  The Beneficiary
designation on file with KeyCorp at the time of Mr. Riley's death which bears
the latest date shall govern.  In the absence of a Beneficiary designation or
the failure of all Beneficiaries to survive Mr.  Riley, any amount payable
under the Plan shall be paid to Mr. Riley's estate.

                    8.  NON-ALIENATION OF BENEFITS.  Mr. Riley shall not
assign, sell, encumber, transfer, or otherwise dispose of any rights or
interests under the Plan and any attempted disposition shall be null and void.

                    9.  TAXES.  KeyCorp shall deduct from all amounts paid
under the Plan all federal, state, local, and other taxes required by law to be
withheld with respect to such payments.

                    10. UNFUNDED PLAN; GOVERNING LAW.  The Plan is intended to
constitute an unfunded deferred compensation arrangement for Mr.  Riley.  The
Plan shall be governed by and construed in accordance with the laws of the
State of Ohio (without regard to the choice of law provisions thereof).

                    11.  ADMINISTRATION.  The Committee shall administer the
Plan.  The Committee shall interpret the Plan and make all determinations
considered necessary or advisable for the administration of the Plan.  A
majority of the Committee shall constitute a quorum, and the acts of a majority
of the members present, or acts approved in writing by all of the members of
the Committee without a meeting, shall be the acts of the Committee.  All
decisions, actions or interpretations of the Committee shall be final,
conclusive, and binding upon all parties.  The Committee shall have the
authority to adjust the Performance Objectives as it deems equitable in
recognition of (a) extraordinary or nonrecurring events experienced by KeyCorp
during the Plan Cycle, or by any subsidiary corporation whose performance is
relevant to the determination of the amount of the payment under the Plan, (b)
changes in applicable accounting rules or principles or changes in KeyCorp's or
in any other such corporation's methods of accounting during the Plan Cycle, or
(c) the occurrence of a reorganization, recapitalization, stock split, stock
dividend, extraordinary dividend, combination of shares, merger, consolidation,
rights offering, or any other change in the capital structure of KeyCorp, or of
any other such corporation during the Plan Cycle.


                                        -4-

<PAGE>   19
                                   EXHIBIT B

                                  AGREEMENT

        AGREEMENT made the 4 day of April, 1978, between FIRST COMMERCIAL BANKS
INC.,  a New York corporation with its principal office in the City of Albany, 
New York (Corporation) and VICTOR J. RILEY, JR., who resides at 110 Mohawk 
Drive, Schenectady, New York (Executive).

                                   RECITALS

        The Executive has been a valued employee of the Corporation for a
number of years and now holds the positions of President and Chief Executive
Officer.  In consideration of his past services and to encourage his continued
employment, the Board of Directors has approved the Corporation entering into
this Agreement relating to the Executive's employment. 

                                  AGREEMENT

        The parties therefore mutually agree as follows: 

        1.  In the event the Executive dies during active employment with the
Corporation, or while retired as disabled under the Corporation's Pension Plan,
the Corporation shall pay the sum of $50,000 per year, payable in monthly
installments on the first day of each month beginning the first day of the
first month after the month of the Executive's death, to the EXecutive's widow,
MARILYN A. RILEY, if she survives him, for a period of twenty (20) years or
until and including the month in which the Executive's said widow dies,
whichever first occurs.                                                    

        2.  If the Executive's said widow does not survive him or dies before
having received 240 monthly installments pursuant to the provisions of
Paragraph "1" above, the Corporation shall continue to make regular monthly
payments to the trust created by agreement between Victor J. Riley, Jr., as
Grantor, and Marilyn A. Riley and                  

                                        -5-

<PAGE>   20
National Commercial Bank and Trust Company, as trustees, until all of the
Executive's children, as of the date of this Agreement, have reached the age of
twenty-four (24) years or have  sooner died, after which time no further
payment shall be made under this Agreement.  All such payments made by the
Corporation to said Trust shall be held, administered and disposed of as
integral parts of the principal of said Trust from the time of receipt thereof
by said Trust.
 
        3.  Nothing in this Agreement shall be deemed to obligate the
Corporation to employ the Executive for any period of time or to obligate
Executive to remain in the employ of the Corporation for any period of time. 
                                      
        4.  This Agreement is being executed and delivered in the State of New
York and its validity, interpretation, performance and enforcement shall be
governed by the laws of that State.          

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement the
day and year first above written.  
                            
                                        FIRST COMMERCIAL BANKS, INC.
                                        By:__________________________
                                        Chairman of the Board



                                        _____________________________ 
                                        Victor J. Riley, Jr.



<PAGE>   21
                                   Exhibit C

         KeyCorp shall provide to Riley the following ancillary services during
the periods of time and other conditions, indicated below.

         1.       A car during the Employment Period.
                                        
         2.       A driver, who will also provide personal security services,
         during the Employment Period and the Independent Contractor Period.

         3.       An office and an administrative assistant during the
         Independent Contractor Period.  The office will be in a branch located
         in Cody, Wyoming.

         4.       During the Independent Contractor Period medical insurance
         coverage for Riley and his spouse substantially equivalent to that
         provided during the Employment Period, with Riley contributing to the
         annual cost of that coverage the same amount as he contributes to the
         annual cost of medical coverage during the Employment Period.

         5.       An annual physical at The Greenbrier Clinic during the
         Employment Period and the Independent Contractor Period.

         6.       Furnished living quarters in Cleveland, Ohio during the
         Employment Period.
                   
         7.       Use of a corporate jet during the Employment Period.

         8.       During the Employment Period and the independent Contractor
         Period, use of a corporate jet (or first class air travel if for any
         reason a corporate jet is unavailable) when traveling in providing the
         services called for by this contract.
         
                                        -7-


<PAGE>   1

                             EMPLOYMENT AGREEMENT
                             --------------------
                                      

         THIS EMPLOYMENT AGREEMENT ("Agreement"),  made as of the first day  of
July, 1993, is by  and between KeyCorp ("Key") and Gary R.  Allen ("Officer").

         Key and Officer agree as follows:

                1.      EMPLOYMENT, POSITION, DUTIES, AND TERM
                        --------------------------------------
   
         1.1  EMPLOYMENT AND POSITION.  Key employs and  Officer accepts
employment as Executive Vice President and Chief Banking Officer of Key.
Officer shall  also serve as  a Director of such subsidiaries  of Key as those
senior officers designated in  writing from time to  time by the Chief
Executive Officer of Key ("Designated Officers") shall direct.

         Officer's employment  shall be subject solely to the supervision and
direction of the  Designated Officers and the Board of Directors of Key.
Officer agrees to devote his full time and undivided attention to Key.

         1.2  DUTIES AND RESPONSIBILITIES.  As Executive Vice President and
Chief Banking Officer  of Key, Officer shall supervise the activities and
management of  Key's bank subsidiaries  and shall have  general authority  so
to act,  subject only to  the direction of (1) the  Designated Officers and (2)
the





                                      -1-
<PAGE>   2
Board of Directors of Key.  Officer shall also perform such other duties as may
be requested from time to time by the Designated Officers.

         1.3  TERM  OF EMPLOYMENT.  The term of Officer's employment (the "Term
of Employment")  under this Agreement shall begin on July 1, 1993 (the
"Commencement Date"), and shall continue through June 30, 1998 (the "Expiration
Date").

                               2. COMPENSATION
                                  ------------
                                       
         2.1  COMPENSATION.  For  all services to be rendered by Officer  in
any capacity pursuant to the  terms of this Agreement, Officer shall be
compensated as provided in this Article 2.

         2.2  BASE  SALARY.  During each year of  the Term of Employment, Key
shall pay Officer a  yearly Base Salary of  not less than $400,000 ("Base
Salary"), payable  in twenty-six bi-weekly installments.   When necessary to
conform to  the Key payroll schedule at the  commencement or termination of
this  Agreement, the Base Salary shall  be computed on a  per diem basis.
Commencing in 1994  and annually thereafter, Key,  in accordance with Key's
salary  review procedures, shall review the Base Salary paid to Officer and
shall, if appropriate, increase Officer's Base Salary.





                                      -2-
<PAGE>   3
                                3. TERMINATION
                                   -----------
 
         3.1  TERMINATION  BY KEY.  Officer's employment under this Agreement
may be terminated by  Key prior to the Expiration Date for Cause or Without
Cause as  described below.  As an incident to the termination of employment,
Key may  relieve Officer of the performance of any duties and terminate his
authority to act on behalf of Key at anytime upon written notice to Officer.

                A. TERMINATION WITHOUT CAUSE.  Key may terminate this
Agreement at any time after its Commencement Date, whether or not this
Agreement has expired, at its sole discretion upon written notice to Officer,
such termination to be effective on the date  specified in the notice.  If
Key terminates this Agreement Without Cause, Key  will perform all of its
obligations under this Agreement (including providing any retirement and
fringe benefits to which Officer may be entitled) through June 30, 1998,
as if Officer had performed all of his obligations under the Agreement.

                B. TERMINATION FOR CAUSE.  Key may terminate this Agreement
for Cause upon at least sixty (60) days' written notice to Officer, which
Cause may only be determined in good faith by the Key Board following at
least 30 days' prior written notice to Officer outlining the facts 
constituting Cause.  Officer will be given the opportunity to refute the
charges prior to final Key Board action.  The Key Board shall use as
guidelines for





                                      -3-
<PAGE>   4
determining Cause for termination the following:

                 (1)      Material breach of this Agreement;

                 (2)      Misconduct as Executive vice President and Chief
                          Banking Officer of Key, involving, but not limited
                          to, misappropriating any funds or property of Key
                          or attempting to obtain any personal profit from
                          any transaction in which Officer has an interest
                          which is adverse to the interest of Key, unless
                          Officer shall have first obtained the written consent
                          of the Key Board;

                (3)       Unreasonable neglect or refusal to perform the duties 
                          assigned to Officer under or pursuant to this
                          Agreement;

                 (4)      Conviction of a crime involving moral turpitude;

                 (5)      Adjudication as a bankrupt, which adjudication has not
                          been contested in good faith;

                 (6)      Failure to follow the reasonable instructions of the
                          Designated Officers or the Key Board;

                 (7)      The imposition by a bank regulatory agency of a
                          final order, with no further right of appeal, of
                          suspension or removal of Officer for improper
                          conduct.

                 C.       TERMINATION UPON CHANGE OF CONTROL
                          ----------------------------------

                 (1)      RIGHT TO PAYMENT.   In the event that during the
                          Term of Employment  (a) there is a Change of Control
                          of Key (as  defined below); and (b) Officer has Good
                          Reason for doing so, Officer may, within six
                          months from the effective date of such Change of
                          Control, discontinue his employment under this
                          Agreement.   Good Reason Shall mean (i) the
                          assignment to Officer of any duties inconsistent
                          with his status as Executive Vice President and Chief
                          Banking Officer of Key or any material and
                          adverse change in his responsibilities or
                          authority hereunder; (ii) the relocation of Officer
                          without his consent, to any place other than
                          Albany, New York; or (iii) any





                                      -4-
<PAGE>   5
                          other material  breach of this Agreement by the
                          surviving or successor  entity, if, in each such
                          case such action or breach continues uncorrected for
                          thirty (30) days following written notice thereof by
                          Officer to the surviving entity.  If during the
                          aforementioned six-month period Officer elects not
                          to continue his employment, Key or the surviving or
                          successor entity will perform all Key's obligations
                          under this Agreement through June 30, 1998
                          (including providing any retirement benefits to
                          which Officer may be entitled) as if Officer had
                          performed all of his obligations under this
                          Agreement.

                 (2)      DEFINITION OF CHANGE OF CONTROL.  The following events
                          shall constitute a change of control of Key:

                          (a)  The sale by Key of substantially all of its
                               assets;

                          (b)  A bona fide decision by Key to terminate its
                               business and liquidate its assets;

                          (c)  The merger or consolidation of Key into or with
                               another person or entity; or

                          (d)  Purchase by a single shareholder or group of
                               shareholders of a majority interest of Key's 
                               stock.

                 (3)       PAYMENT  UPON A CHANGE  OF CONTROL.   It is the
                           intent of the  parties to this Agreement that the
                           payments which are conditioned on Change in
                           Control  would be  such that  there will be no
                           excess  parachute payments as defined in Section
                           280G of the Internal Revenue Code of the United
                           States (the "Code").   Notwithstanding anything in
                           this Agreement to the contrary, Officer shall have
                           the right to elect to receive any payments to (or
                           for the benefit of) him, which are payable to him
                           as a result of a termination of this Agreement
                           because of a Change of Control of Key, in lump sum or
                           over a period of time, so long as none of the
                           payments shall be deemed to  be an "excess parachute
                           payment" under the Code.

                 (4)       RELATED SEVERANCE AGREEMENT.  Key and Officer





                                      -5-
<PAGE>   6
                      have entered into a Severance Agreement in the form
                      offered to certain other similarly situated Key
                      senior officers.  Key and Officer shall also enter
                      into any amendments or substitutions for such
                      Severance Agreement which are offered by Key to
                      similarly situated senior executives where the
                      rights of and benefits to Officer under such
                      related Severance Agreement will not be materially
                      and adversely affected.

                      Officer shall be entitled to select and apply those
                      provisions either from this Employment Agreement or
                      from the Severance Agreement which, when read
                      together, will provide Officer with the greatest
                      possible benefit under the circumstances at the time
                      Officer wishes to obtain benefits.
                      
                D.    TERMINATION DUE TO  DISABILITY OR DEATH.  (i) Key may
terminate this Agreement if Officer is unable (as  determined in good faith
by Key), as the result of physical or mental disability, to render the
services as provided in this Agreement for a continuous period of six months.
Under such circumstances, termination shall be effective on the 90th day
following written notice of termination by Key to Officer following such
six-month period, unless Key is then satisfied that Officer is no longer
disabled.  If Key terminates this Agreement pursuant to this Paragraph
3.1.D, Key shall pay to Officer compensation in accordance with Key's
practices for compensating totally and permanently disabled senior
executives, making such  payments from Key's general funds if necessary.   In
addition, Key shall pay Officer all amounts  that have accrued (including any
accrued deferred compensation) or are due under this Agreement prior to the
date of termination.  (ii) In the event this Agreement terminates due to the
death of Officer, Key shall pay to





                                      -6-
<PAGE>   7
Officer's estate any death benefits which are generally provided to the senior
executives  of Key Bank and shall provide to Officer's spouse any benefits
normally provided to spouses of other deceased executives of  Key.  In
addition, Key shall  pay Officer's estate all amounts that have been accrued
(including any accrued deferred compensation) or are due under this Agreement
to the date of death.

                E. RESIGNATION  OR RETIREMENT.  In  the event  that Officer  
resigns his employment under this Agreement, Key shall pay Officer all amounts
that have accrued, including any  deferred compensation to which Officer may be 
entitled due  under this  Agreement to  the date of Officer's resignation.
Officer shall also receive retirement benefits to which he may be entitled.

                      4. ADDITIONAL UNDERTAKINGS BY KEY
                         ------------------------------

        4.1  INCENTIVE  COMPENSATION.  During the Term of Employment, Officer
shall participate in Key's  Executive Incentive Plan, as such may be modified
from time to time, on the same terms and conditions as similarly situated Key
Officers.  For the second  half of calendar year 1993, Officer's award for
participation could be 50%, 60%, or 70% of his 1993 Base Salary, as of January
1, 1993.

         4.2  FRINGE BENEFITS.  During the Term of Employment, Key shall
provide Officer with all life, medical, disability,





                                      -7-
<PAGE>   8
vacation and other fringe benefit programs  offered to similarly situated  Key
senior executives.   Upon Officer's retirement or termination  of employment
except for  Cause, medical coverage will continue  in accordance with the
generally  applied Key policies, which may be  changed from time to time.
During the  term of employment Key shall pay for normal executive  perquisites,
income tax preparation and physical  examinations as provided to Key senior
staff members.

        4.3  RABBI TRUST.  This Agreement shall be included in the KeyCorp
Umbrella Trust for Executives.

                    5. ADDITIONAL UNDERTAKINGS BY OFFICER
                       ----------------------------------

         5.1  DEVOTION TO DUTY.  During  the. Term of Employment,  Officer
shall serve Key  faithfully and to the  best of his ability  and shall devote
his full working time, attention, and effort to his duties as described earlier
in this Agreement.

         5.2  NON-COMPETITION.  During the Term of Employment and for as long
as he is receiving payments pursuant to this Agreement, (excluding deferred
compensation or  payments from any employee  pension benefit or supplemental
retirement benefit plan), Officer will  not engage in any direct, substantial
competition with Key  or any of  its subsidiaries,  provided that Key  is not
in breach  of any of  the provisions  of this Agreement.  Without limiting the





                                      -8-
<PAGE>   9
generality of the foregoing, Officer specifically agrees  not to serve as an
executive of or obtain control of a bank holding company or banking
organization after  termination of this Agreement for a period  equal to the
period during which this Agreement was  in effect.  Nothing in this Section
shall prohibit Officer  from serving on the Board of Directors  or other
governing body of  a civic or charitable organization  or, with the prior
consent  of the Key Board of Directors, on  the Board or other governing body
of a for-profit business,  or from owning or controlling shares  of stock or
other ownership interest  in another corporation or entity, including one that
operates  a business that is competitive with Key, if  (i) such stock  or other
ownership interest  is in a  public market  which is  reported on  the NASDAQ
National Market  System or  in consolidated trading on the New York  Stock
Exchange or the American Stock Exchange (or a substantially similar foreign
market or exchange); or (ii) if Officer does not own or control more than a one
percent equity interest in such entity.

         5.3  CONFIDENTIALITY AND DISCLOSURE.  During the  Term of Employment,
and during any period  during which Key  is making payment  under this
Agreement (excluding deferred  compensation or payments from  any employee
pension benefit plan  or supplemental retirement benefit  plan), and for two
(2) years thereafter, Officer agrees  to regard and preserve as confidential
all information pertaining to the business of  Key and its





                                      -9-
<PAGE>   10
subsidiaries and designated as confidential by Key obtained by him from any
source whatever as a result of his employment.   No information shall be
considered confidential or proprietary if it is information already in
possession of the party to whom disclosure is made, information acquired from
the party to whom disclosure is made, or information which is in the public
domain or generally available to interested persons or which at a later date
passes into the public domain or becomes available to the party to whom
disclosure is made without any wrongdoing by Officer or the party to whom
disclosure is made.   Officer shall not, except on behalf of Key, make use
of any of its records, documents, contracts, writings, data, or other
information, whether or not the same are in written or other recorded form.
Notwithstanding the foregoing, such confidential information may be disclosed
with the consent or at the direction of Key or when Officer is compelled to
make such disclosure by legal process or other order issued by a court or
government agency of competent jurisdiction.  Officer shall deliver promptly to
Key on the termination of his employment, or at any time that Key may so
request, all memoranda, notes, records, reports, manuals, drawings,
blueprints, and other documents (and all copies thereof) relating to the
business of Key and its subsidiaries and all  property associated therewith,
which he may then possess or have under his control.





                                      -10-
<PAGE>   11
                         6. MISCELLANEOUS PROVISIONS
                            ------------------------

         6.1  KEY  POLICIES.  Except as expressly otherwise provided in this
Agreement, Officer  shall be subject to the  Key policies and procedures
applicable to similarly situated senior executive officers.

         6.2  ASSIGNMENT.  This Agreement shall not be assignable, in whole
or in part, by either party without the written consent of the other,
except that Key may, without the consent of Officer, assign its rights and
obligations under this Agreement to a corporation, firm, or other business
entity with which or into which Key merges or consolidates, or to which Key
sells or transfers all or substantially all of its assets; provided, however,
that after any such assignment by Key, as the case may be, Key shall remain
liable to Officer, together with any such assignee for all of the
employer's obligations hereunder; and provided further that any such
assignee becomes a signatory to this Agreement contemporaneously with the
merger, consolidation or transfer, and provided further that any such
assignment shall be subject to Officer's right of termination under Section
3.1.C hereof.  Key  shall require any successor to all or substantially all of
the business  and/or assets of Key, whether direct or indirect, by purchase,
merger, consolidation,  acquisition of stock, or otherwise, by an agreement in
form and substance satisfactory to Officer, expressly to assume and agree to
perform





                                      -11-
<PAGE>   12
this Agreement in the same manner and to the same extent as Key would be
required to perform if no such succession had taken place.

         6.3  GOVERNING LAW.  This  Agreement is made under and shall be
governed and construed in accordance with  the laws of the State of New York
applied without reference to principles of conflict  of laws.  Venue of any
action arising under this Agreement shall be the  courts of the state in which
Officer resides at the commencement of the action.

         6.4  AMENDMENTS.  No  amendment or modification of this Agreement
shall be  deemed effective unless in writing and signed by the parties hereto.

         6.5  WAIVER.  No term or condition of the  Agreement shall be deemed
to have been waived nor shall there be  any estoppel to enforce any provisions
of this Agreement,  except by a statement,  in writing, signed  by the party
against  whom enforcement of  the waiver or estoppel  is sought.   Any written
waiver shall not be  deemed a continuing waiver unless specifically stated,
shall operate  only as to the specific term or condition waived, and shall not
constitute a waiver of such term or condition for the future or as to any act
other than specifically waived.





                                      -12-
<PAGE>   13
         6.6  SEVERABILITY.  To the  extent any provision of this Agreement
shall  be invalid or unenforceable,  it shall be  considered deleted from this
Agreement; and the remainder of such provision and of this Agreement shall be
unaffected and shall continue in full force and effect.

         6.7  HEADINGS.  The Section headings of this Agreement are solely for
the convenience of reference and shall not control the meaning or
interpretation of any provisions of this Agreement.

         6.8  SUCCESSORS.  This Agreement  shall inure to  the benefit  of and
be binding upon Officer, his legal representatives, heirs, and
distributees, and upon Key, its successors and assigns.

         6.9  COUNTERPART EXECUTIVES.  This Agreement may be executed in two
or  more counterparts, each of which shall be deemed an original, but all of
which together shall constitute the same instrument.

         6.10 EFFECT ON OTHER  AGREEMENTS, PLANS AND  POLICIES.  The Employment
Agreement  made as  of the first  day of  January, 1992, by  and between Key,
Key  Bank of New York, N.A., and Officer is hereby cancelled and superseded
in its entirety by the provisions of this Agreement.  Except as expressly
amended herein, any other agreements, plans or policies to which Key and
Officer are parties are  hereby ratified and remain in full force and effect,





                                      -13-
<PAGE>   14
and such agreements, plans or policies shall govern  during the period and to
the  extent that they provide greater compensation or  benefits to Officer and
Officer's family.

         6.11 NOTICE.  All notices required  or permitted hereunder shall be in
writing and may be  personally delivered or mailed by registered or certified
mail, postage pre-paid and addressed as follows:

                If to Officer:

                                 Gary R. Allen
                                1 Foxglove Court
                          Wynantskill, New York  12198

                If to Key:

                                    Keycorp
                               One KeyCorp Plaza
                            Albany, New York  12201
                             Attention:  Secretary

or such other address as the party entitled to receive notice shall designate
in writing to the other.

         6.12 VALIDITY.  Key covenants to Officer that (i) this  Agreement,
when executed by Key, constitutes a valid and  binding obligation of Key,
enforceable  in accordance with its  terms; and (ii) the execution of  this
Agreement, and the performance of  Key's obligations hereunder, have been duly
authorized by Key's Board of Directors and no other approvals (including
shareholder approvals) are required.





                                      -14-
<PAGE>   15
         6.13 TAX WITHHOLDING.  Key may withhold from  any amounts payable
under this Agreement  such federal, state or local taxes  as shall be required
to be withheld pursuant to any applicable law or regulation.

         IN WITNESS WHEREOF, this Agreement as amended has been executed and
delivered as of the date first written above.

                                        KEYCORP



                                        By:  /s/ Victor J. Riley, Jr.    
                                             ----------------------------
                                             Victor J. Riley, Jr.  
                                             Chairman, President and CEO



                                        Accepted:  /s/ Gary R. Allen 
                                                   -------------------------
                                                   Gary R. Allen





                                      -15-

<PAGE>   1


                                    KEYCORP

                      DIRECTOR DEFERRED COMPENSATION PLAN
                         (JANUARY 1, 1995 RESTATEMENT)


         The KeyCorp Corporation Deferred Compensation Plan, originally
established as of January 1, 1984, is hereby amended and restated in its
entirety, effective January 1, 1995.

         KeyCorp hereby establishes this Director Deferred Compensation Plan
for directors of KeyCorp and its subsidiaries to provide directors with the
opportunity to defer payment of their directors' fees in accordance with the
provisions of this Plan.

                                   ARTICLE I
                                   ---------
                                  DEFINITIONS
                                  -----------

         For the purposes hereof, the following words and phrases shall have
the meanings indicated.

         1.      "Account" shall mean the bookkeeping account established in 
                 accordance with Article II hereof.

         2.      "Beneficiary" shall mean any person designated by a
                 Participant in accordance with the Plan to receive payment of
                 all or a portion of the remaining balance of the Participant's
                 Account in the event of the death of the Participant prior to
                 receipt by the Participant of the entire amount credited to
                 the Participant's Account.

         3.      "Corporation" shall mean KeyCorp, a bank holding company and
                 its corporate successors, including the surviving corporation
                 resulting from any merger of KeyCorp with any other
                 corporation or corporations.

         4.      "Director" shall mean (i) any member of the Board of Directors
                 of the Corporation and (ii) any member of the Board of
                 Directors of a Subsidiary.

         5.      "Election Agreement" shall mean a written election to defer
                 Fees signed in writing by the Director and in the form
                 provided by the Secretary of the Corporation.

         6.      "Fees" shall mean the fees earned as a Director.

ACS94427/1
<PAGE>   2
         7.      "Participant" shall mean any Director who has at any time
                 elected to defer the receipt of Fees in accordance with the
                 Plan.

         8.      "Plan" shall mean this Director Deferred Compensation Plan, 
                 together with all amendments hereto.

         9.      "Subsidiary" shall mean a corporation organized and existing
                 under the laws of the United States or of any state or the
                 District of Columbia of which 80 percent or more of the issued
                 and outstanding stock is owned by the Corporation or by a
                 Subsidiary of the Corporation, and which has been designated
                 by the Board of Directors or Chief Executive Officer of the
                 Corporation as a Subsidiary eligible to participate in the
                 Plan.

         10.     "Year" shall mean the calendar year.

                                   ARTICLE II
                                   ----------
                               ELECTION TO DEFER
                               -----------------

         1.      ELIGIBILITY.  Any Director may elect to defer receipt of all
or a specified portion of his or her Fees for any Year in accordance with
Section 2 of this Article.

         2.      ELECTION TO DEFER.  A Director who desires to defer the
payment of all or a portion of his or her Fees for any Year must complete and
deliver an Election Agreement to the Secretary of the Corporation no later than
the last day of the Year prior to the Year for which the Fees would otherwise
be paid; provided, however, that any Director hereafter elected to the Board of
Directors of the Corporation or a Subsidiary who was not a Director on the
preceding December 31 may make an election to defer payment of Fees for the
Year in which he is elected to the Board of Directors by delivering the
Election Agreement to the Secretary of the Corporation within 30 days of such
election.  A Director who timely delivers the Election Agreement to the
Secretary of the Corporation shall be a Participant.  A Participant's Election
Agreement shall continue to be effective from Year to Year until terminated or
modified by written notice to the Secretary of the Corporation.  A revocation
or modification must be delivered prior to the beginning of the Year for which
it is to be effective.

         3.      AMOUNT DEFERRED;  DATE OF DEFERRAL.  A Participant shall
designate on the Election Agreement (a) the amount of his or her Fees that are
to be deferred, (b) the date to which the Participant's Fees shall be deferred,
(c) whether the distribution of deferred fees is to be paid in a lump sum or in
installments or both a lump sum and installments, and (d) if in installments,
the number of quarterly installments.  Deferral shall be until the earlier to
occur of (i) the date specified by the Participant which may be not later than
the date on which the Participant would attain age 72, or (ii) the date of
death of the Participant, at which time payment of the amount deferred shall be
made in accordance with Section 7 or 10 hereof.  A Participant may select not
more than one date upon which a lump sum distribution shall be





ACS94427/2
<PAGE>   3
made and not more than one date upon which installments shall begin; these
distribution dates shall be the first business day of a calendar quarter.

         4.      ACCOUNT.  The Corporation shall maintain an Account of the
Fees deferred by each Participant.  A Participant shall designate on the
Election Agreement whether to have the Account valued on the basis of KeyCorp
Common Shares in accordance with Section 5 hereof or receive interest in
accordance with Section 6 hereof.  The Corporation may, if necessary or
desirable, establish separate Accounts for a Participant to properly account
for amounts deferred under the different alternatives and years; all such
Accounts are collectively referred to herein as the Account.  The Account based
on KeyCorp Common Shares shall be known as the "Common Shares Account", and the
interest bearing account shall be known as the "Interest Bearing Account"; a
Participant may defer a portion of his or her Fees into each type of Account.

         5.      COMMON SHARES ACCOUNT.  If a Participant elects to have all or
a portion of his or her Fees deferred into the Common Shares Account, as of the
last business day of any quarter, there shall be added to such Account the
number of Common Shares (whole and fractional, rounded to the nearest
one-hundredth of a share) equal to the dollar amount of such Fees payable for
such calendar quarter plus all dividends payable during such quarter on the
Common Shares held in the Account on the first day of such quarter divided by
the market value of the Common Shares at the close of business on the last
business day of such quarter.

         6.      INTEREST BEARING ACCOUNT.  Effective April 1, 1994, if a
Participant elects to have all or a portion of his or her Fees deferred into
the Interest Bearing Account, as of the last business day of any calendar
quarter, there shall be added to the Account the dollar amount of such Fees
payable for such calendar quarter plus all interest payable on such Interest
Bearing Account for such quarter as follows: A Participant's account will
receive interest on the lowest balance in the Interest Bearing Account during
each quarter at a rate equal to 50 basis points higher than the effective
annual yield of the average of the Moody's Average Corporate Bond Yield Index
for the most recent calendar month, as published by Moody's Investor Service,
Inc. (or any successor publisher thereto), or, if such index is no longer
published, a substantially similar index selected by the Board.

         7.      PAYMENT OF ACCOUNT; PERIOD OF DEFERRAL.  The amount of a
Participant's Account shall be paid to the Participant in cash and in a lump
sum and/or in a number of substantially equal consecutive quarterly
installments (not to exceed 40), as elected by the Participant in his or her
Election Agreement.  The amount of the Account remaining after payment of an
installment shall continue to be valued in accordance with Section 5 hereof or
bear interest in accordance with Section 6 hereof.  The lump sum payment or the
first quarterly installment, as the case may be, shall be made as soon as
reasonably possible after (i) the date specified in section 3 hereof, or (ii)
the date of the Participant's death.

         Any installment payment shall be made pro rata from the Common Shares
Account and the Interest Bearing Account.  The election as to the time for and
method of payment of the amount of the Account relating to Fees deferred for a
particular Year shall be made on the





ACS94427/3
<PAGE>   4
Election Agreement(s) and may not thereafter be altered except as provided in
Section 10 hereof.

         In the event that a Participant elects to receive installment payments
under this Section 7,

           (a)    The amount of the distribution from the Common Shares Account
                  shall be valued based on the fair market value of the Common
                  Shares on the last business day of the calendar quarter
                  immediately prior to the distribution date;

           (b)    The amount of the distribution from the Interest Bearing
                  Account shall be valued based on the value of such Account on
                  the last business day of the calendar quarter immediately
                  prior to such distribution date;

           (c)    The amount of each installment shall be determined by
                  dividing the value of the Common Shares Account, the Interest
                  Bearing Account, or both, as the case may be, by the number
                  of installments remaining to be paid to the Participant.

         8.      SMALL PAYMENTS.  Notwithstanding the foregoing, if the
quarterly installment payments elected by a Participant hereunder would result
in a quarterly payment of less than $500, the Corporation shall have the right
in its sole discretion to pay the entire amount of the Account to the
Participant in a lump sum on the day the installment payments were to begin.

         9.      DEATH OF PARTICIPANT.  In the event of the death of a
Participant, the amount of the Participant's Account shall be paid to the
Beneficiary or Beneficiaries designated in writing signed by the Participant in
the form provided by the Secretary of the Corporation; in the event there is
more than one Beneficiary, such form shall include the proportion to be paid to
each Beneficiary and indicate the disposition of such share if a Beneficiary
does not survive the Participant; in the absence of any such designation,
payment from the Account shall be divided equally among all other
Beneficiaries.  A Participant's Beneficiary designation may be changed at any
time prior to the Participant's death by execution and delivery of a new
Beneficiary designation form.  The form on file with the Corporation at the
time of the Participant's death which bears the latest date shall govern.  In
the absence of a Beneficiary designation or the failure of any Beneficiary to
survive the Participant, the amount of the Participant's Account shall be paid
to the Participant's estate in a lump sum ninety days after the appointment of
an executor or administrator.  In the event of the death of any Beneficiary
after the death of a Participant, the remaining amount of the Account payable
to such Beneficiary shall be paid in a lump sum to the estate of such
Beneficiary ninety days after the appointment of an executor or administrator
for such estate.

         10.     ACCELERATION.  Notwithstanding the foregoing, (i) the entire
amount of a Participant's Account will be paid in a lump sum to the Participant
or his or her Beneficiary in the event of the acquisition of substantially all
of the assets of the Corporation or more than fifty percent (50%) of its stock
by any person, firm, corporation or group of related





ACS94427/4
<PAGE>   5
corporations, in a transaction or transactions not approved by the Board of
Directors of the Corporation, (ii) the Board of Directors of the Corporation
(or its Executive Committee or Compensation and Organization Committee) may, in
its sole discretion, accelerate the making of payment of the amount of a
Participant's Account to a Participant in the event of an "unforeseeable
emergency" of the Participant; "unforeseeable emergency" is defined as an
unanticipated emergency that is caused by an event beyond the control of the
Participant that would result in severe financial hardship to the individual if
such withdrawal were not permitted; provided, however, that the amount of the
withdrawal under this section is limited to the amount necessary to meet such
emergency, and (iii) the Board of Directors (or its Executive Committee or
Compensation and Organization Committee) may, in its sole discretion,
accelerate the making of payment of all or any portion of the amount of a
Participant's Account to a Participant upon the written request of a
Participant, provided that the Board (or Committee) determines that such
withdrawal would not be adverse to the best interests of the Corporation and
further provided that the request shall be made ninety (90) days before the
requested date of payment, that the Participant shall forfeit an amount equal
to 10% of the amount requested, and that the Participant shall be disqualified
from deferring Fees during the remainder of the calendar year in which the
payment is made and the next succeeding year thereafter.  No Participant shall
participate in any Board or Committee action under this Section 10 with regard
to such Participant's own Account.  The foregoing provisions of this Section 10
shall not apply to the Common Shares Account of a Director of the Corporation
during his or her term as a Director and for six months thereafter.

         11.     STATEMENT.  Each Participant shall receive a statement of his
or her Account not less than annually.

         12.     VALUATION OF THE ACCOUNT.  Each Account shall be valued as of
the last day of each calendar quarter until payment of a Participant's Fees in
full in accordance with Section 7 hereof.

         If a Participant has elected to have his or her Fees deferred into the
Common Shares Account, the Corporation shall ascertain the number of shares in
the Account (whole and fractional, rounded to the nearest one-hundredth of a
share) after taking into account additions to the Account under Section 5 above
and distributions from the Account under Section 7 above, based on the fair
market value of the Common Shares on the last business day of such calendar
quarter.  In the event of any change in the number of outstanding Common Shares
of the Corporation by reason of any stock dividend or split, recapitalization,
merger, consolidation, spin-off, reorganization, combination, exchange of
shares, or a similar corporate change, the Board of Directors shall determine,
in its sole discretion, the extent to which such change equitably requires an
adjustment in the number of shares held in a Participant's Account and such
adjustment shall be made by the Corporation and shall be conclusive and binding
on all Participants in the Plan.

         If a Participant has elected to have his or her Fees deferred into the
Interest Bearing Account, the Corporation shall ascertain the value of such
Interest Bearing Account by adding to the value of the Account at the beginning
of such calendar quarter the dollar amount of the





ACS94427/5
<PAGE>   6
Fees deferred into the Account for such quarter, plus the value of any interest
paid on the Account in accordance with Section 6 above, less any distributions
made from the Account in accordance with Section 7 above.

                                  ARTICLE III
                                  -----------
                                 ADMINISTRATION
                                 --------------

         The Corporation shall be responsible for the general administration of
the Plan and for carrying out the provisions hereof.  The Corporation shall
have all such powers as may be necessary to carry out its duties under the
Plan, including the power to determine all questions relating to eligibility
for and the amount in an Account, all questions pertaining to claims for
benefits and procedures for claim review, and the power to resolve all other
questions arising under the Plan, including any questions of construction.  The
Corporation and may take such further action as the Corporation shall deem
advisable in the administration of the Plan.  The actions taken and the
decisions made by the Corporation hereunder shall be final and binding upon all
interested parties.  In accordance with the provisions of Section 503 of the
Employee Retirement Income Security Act of 1974, the Corporation shall provide
a procedure for handling claims of Participants or their Beneficiaries under
this Plan.  Such procedure shall be in accordance with regulations issued by
the Secretary of Labor and shall provide adequate written notice within a
reasonable period of time with respect to the denial of any such claims as well
as a reasonable opportunity for a full and fair review by the Corporation of
any such denial.  Notwithstanding anything to the contrary contained herein,
the Corporation shall be the "administrator" for the purpose of the Employee
Retirement Income Security Act of 1974.

                                   ARTICLE IV
                                   ----------
                           AMENDMENT AND TERMINATION
                           -------------------------

         The Corporation reserves the right to amend or terminate the Plan at
any time by action of its Board of Directors or a duly authorized Committee
thereof; provided, however, that no such action shall adversely affect any
Participant or Beneficiary with respect to the amount credited to a Deferred
Compensation Account.

                                   ARTICLE V
                                   ---------
                                  PRIOR PLANS
                                  -----------

         The Plan incorporates the merger of the KeyCorp Deferred Compensation
Plan for Directors (the "Old KeyPlan"), the Deferred Compensation Plan for
Board of Directors of Trustcorp, Inc. (Revised November, 1986) (the "Trustcorp
Plan"), the Centran Corporation Deferred Director Compensation Plan (the
"Centran Plan"), and the Society Bank, Michigan Directors' Deferred
Compensation Plan ("Michigan Plan") in their entirety and all accounts existing
under such Trustcorp Plan and Centran Plan on September 30, 1990, under such
Michigan Plan on June 30, 1993, and under such Old KeyCorp Plan on June 30,
1994, shall become Accounts (or, if a Participant has accounts under the Plan
and any of such Plans, shall be merged into the Account under the Plan) fully
subject to all terms and conditions hereof.  All accounts under the Trustcorp
Plan and the Centran Plan will be valued as of September 30,





ACS94427/6
<PAGE>   7
1990, all accounts under the Michigan Plan will be valued as of June 30, 1993,
and all accounts under such Old Key Plan will be valued as of June 30, 1994 and
this will constitute the initial balance of the Account under this Plan.
Participants in the Trustcorp Plan, the Centran Plan, the Michigan Plan, or Old
Key Plan will be given the opportunity to indicate the type of election and the
type of account(s) into which their Trustcorp Plan, Centran Plan, Michigan
Plan, or Old Key Plan account will be converted.  In the absence of any such
designation, such Participants in the Trustcorp Plan, the Centran Plan, the
Michigan Plan or the Old Key Plan shall be deemed to have elected the Interest
Bearing Account and the payout method and payment year indicated on their
Trustcorp Plan, Centran Plan, Michigan Plan and Old Key Plan elections, unless
they have an Account under this Plan, in which case the Trustcorp Plan, the
Centran Plan, the Michigan Plan or Old Key Plan account will merge into such
Account and be subject to the distribution elections made with regard to such
Account.

                                   ARTICLE VI
                                   ----------
                                 MISCELLANEOUS
                                 -------------

         1.      NONALIENATION OF DEFERRED COMPENSATION ACCOUNT.  No
Participant or Beneficiary shall encumber or dispose of the right to receive
any payment of the amount of an Account hereunder without the written consent
of the Corporation.  If a Participant or Beneficiary without the written
consent of the Corporation attempts to assign, transfer, alienate, or encumber
the right to receive the amount of a Deferred Compensation Account hereunder or
permits the same to be subject to alienation, garnishment, attachment,
execution, or levy of any kind, then the Corporation, in its discretion, may
hold or pay such amount or any part thereof to or for the benefit of such
Participant or Beneficiary, the Participant's or Beneficiary's spouse,
children, blood relatives, or other dependents, or any of them, in such manner
and in such proportions as the Corporation may consider proper.  Any such
application of the amount of an Account may be made without the intervention of
a guardian.  The receipt by the payee(s) of such payment(s) shall constitute a
complete acquittance to the Corporation with respect thereto, and neither the
Corporation, nor any Subsidiary, nor any officer, member, employee, or agent
thereof, shall have any responsibility for the proper application thereof.

         2.      PLAN NONCONTRACTUAL.  Nothing herein contained shall be
construed as a commitment to or agreement with any Director of the Corporation
or a Subsidiary to continue such person's directorship with the Corporation or
Subsidiary, and nothing herein contained shall be construed as a commitment or
agreement on the part of the Corporation or any Subsidiary to continue the
directorship or the rate of director compensation of any such person for any
period.  All Directors shall remain subject to removal to the same extent as if
the Plan had never been put into effect.

         3.      INTEREST OF DIRECTOR.  The obligation of the Corporation under
the Plan to make payment of amounts reflected on an Account merely constitutes
the unsecured promise of only the Corporation to make payments from its general
assets as provided herein, and no Participant or Beneficiary shall have any
interest in, or a lien or prior claim upon, any





ACS94427/7
<PAGE>   8
property of the Corporation.  Further, no Participant or Beneficiary shall have
any claim whatsoever against any Subsidiary for amounts reflected on an
Account.

         4.      CLAIMS OF OTHER PERSONS.  The provisions of the Plan shall in
no event be construed as giving any person, firm, or corporation any legal or
equitable rights against the Corporation or any Subsidiary, or the officers,
employees, or directors of the Corporation or any Subsidiary, except any such
rights as are specifically provided for in the Plan or are hereafter created in
accordance with the terms and provisions of the Plan.

         5.      DELEGATION OF AUTHORITY.  Any action to be taken by the
Corporation's Board of Directors under this Plan may be taken by such Board's
Executive Committee or any other duly authorized Committee of the Board of
Directors.

         6.      SEVERABILITY.  The invalidity and unenforceability of any
particular provision of the Plan shall not affect any other provision hereof,
and the Plan shall be construed in all respects as if such invalid or
unenforceable provisions were omitted herefrom.

         7.      GOVERNING LAW.  The provisions of the Plan shall be governed
and construed in accordance with the laws of the State of Ohio.

         EXECUTED at Cleveland, Ohio as of the 14th day of September, 1994.


                                KEYCORP



                                By:______________________________
                                Roger Noall, Senior Executive Vice President and
                                Chief Administrative Officer





ACS94427/8

<PAGE>   1



                                   AGREEMENT

                          This AGREEMENT ("Agreement"), is made as of the 
25th day of February, 1994, between SOCIETY CORPORATION, an Ohio corporation
("Society"), and___________________________________ (the "Executive") but is to 
be effective only from and after the merger of KeyCorp, a New York corporation
("KeyCorp"), with and into Society (the "Merger"), after which the
name of Society will be changed to KeyCorp ("Key").

                          Society is entering into this Agreement in
recognition of the importance of the Executive's services to the continuity of
management of Key and based upon its determination that it will be in the best
interests of Key and its Subsidiaries to encourage the Executive's continued
attention and dedication to the Executive's duties in the potentially
disruptive circumstances of a possible Change of Control of Key.  (As used in
this Agreement, the terms "Subsidiaries" and "Change of Control" and certain
other capitalized terms have the meanings ascribed to them in Section 7, at the
end of this Agreement.)

                          Society and the Executive agree, effective as of the 
effective date of the Merger, as follows:

                          1. BASIC SEVERANCE BENEFITS.  The benefits described
in Sections 1.1, 1.2, and 1.3, below, are subject to the limitations set forth
in Sections 4.1 (regarding election of benefits if the Executive is entitled to
severance benefits under another agreement with Key), 4.2 (regarding
withholding), 4.3 (regarding excess parachute payments), and 4.4 (regarding
potential deferral of certain compensation above $1,000,000).

                          1.1  LUMP SUM SEVERANCE BENEFIT IF EMPLOYMENT IS
         TERMINATED IN CERTAIN CIRCUMSTANCES WITHIN TWO YEARS OF A CHANGE OF
         CONTROL. If, within two years following the occurrence of a Change of
         Control, the Executive's employment with Key and its Subsidiaries is
         terminated by Key or its Subsidiary for any reason other than Cause,
         Disability, or death or by the Executive after a Reduction of Base
         Salary or a Mandatory Relocation has occurred, Key shall pay to the
         Executive, within ten business days after the Termination Date, a lump
         sum severance benefit equal to 2 1/2 times the sum of (a) one year's
         base salary (at the highest rate in effect at any time from one year
         prior to the Change of Control to the Termination Date) plus (b)
         Average Annual Incentive Compensation.
<PAGE>   2
                          1.2  LUMP SUM SEVERANCE BENEFIT IF EMPLOYMENT IS
         TERMINATED BY EXECUTIVE DURING A WINDOW PERIOD.  Except as provided in
         the last sentence of this Section 1.2, if the Executive's employment
         with Key and its Subsidiaries is voluntarily terminated by the
         Executive during a Window Period, Key shall pay to the Executive,
         within ten business days after the Termination Date, a lump sum
         severance benefit equal to the sum of (a) one year's base salary (at
         the highest rate in effect at any time from one year prior to the
         Change of Control to the Termination Date) plus (b) Average Annual
         Incentive Compensation.  This Section 1.2 shall not apply if, at the
         Termination Date, (x) there has been either any Reduction of Base
         Salary or any Mandatory Relocation (in which event Section 1.1 would
         apply to the termination) or (y) Key or any Subsidiary has Cause to
         terminate the Executive's employment (in which case no lump sum
         severance benefit would be payable under either of Sections 1.1 or
         1.2).

                          1.3  PAYMENT OF COST OF COBRA HEALTH BENEFITS.  If
         the Executive becomes entitled to payment of a lump sum severance
         benefit under either of Sections 1.1 or 1.2 of this Agreement and the
         Executive elects to continue to receive health benefits at the
         Executive's cost pursuant to an election that Key or any Subsidiary is
         required to provide to the Executive in order to comply with Section
         4980B(f) of the Internal Revenue Code (commonly referred to as "COBRA
         continuation coverage") during the period specified in Section
         4980B(f) (the "COBRA continuation period"), Key will pay to the
         Executive the cost of continuing those benefits from the Termination
         Date through the first to occur of (a) the end of the COBRA
         continuation period or (b) the date on which the Executive becomes
         employed by any other person or entity.

                          2. OTHER BENEFITS.

                          2.1  REIMBURSEMENT OF CERTAIN EXPENSES AFTER A CHANGE
         OF CONTROL.  From and after a Change of Control, Key shall pay, as
         incurred, all expenses, including the reasonable fees of counsel
         engaged by the Executive, of defending any action brought to have this
         Agreement declared invalid or unenforceable.

                          2.2  DISABILITY.  If, after a Change of Control and
         prior to the Termination Date, the Executive is unable to perform
         services for Key or any Subsidiary for any period by reason of
         disability of the Executive, as a result of accidental bodily injury





                                     - 2 -
<PAGE>   3
         or sickness, Key will pay and provide to the Executive all
         compensation and benefits to which the Executive would have been
         entitled had the Executive continued to be actively employed by Key or
         any Subsidiary through the earliest of the following dates:  (a) the
         first date on which the Executive is no longer so disabled to such an
         extent that the Executive is unable to perform services for Key or any
         Subsidiary, (b) the date on which the Executive becomes eligible for
         payment of long term disability benefits under a long term disability
         plan generally applicable to executives of Key or a Subsidiary, (c)
         the date on which Key has paid and provided 24 months of compensation
         and benefits to the Executive during the Executive's disability, or
         (d) the date of the Executive's death.

                          3. NO SET-OFF; NO OBLIGATION TO SEEK OTHER EMPLOYMENT
OR TO OTHERWISE MITIGATE DAMAGES; NO EFFECT UPON OTHER PLANS.  Key's obligation
to make the payments provided for in this Agreement and otherwise to perform
its obligations hereunder shall not be affected by any set-off, counterclaim,
recoupment, defense, or other claim whatsoever which Key or any of its
Subsidiaries may have against the Executive.  The Executive shall not be
required to mitigate damages or the amount of any payment provided for under
this Agreement by seeking other employment or otherwise.  The amount of any
payment provided for under this Agreement shall not be reduced by any
compensation or benefits earned by the Executive as the result of employment by
another employer or otherwise after the termination of the Executive's
employment.  The provisions of this Agreement, and any payment provided for
hereunder, shall not reduce any amounts otherwise payable, or in any way
diminish the Executive's rights, or rights which would accrue solely as a
result of the passage of time, under any incentive compensation plan, stock
option or stock appreciation rights plan, retirement or supplemental retirement
plan, stock purchase and savings plan, disability or insurance plan, or other
similar contract, plan, or arrangement of Key or any Subsidiary.

                          4. CERTAIN LIMITATIONS ON BENEFITS.

                          4.1  ELECTION OF BENEFITS REQUIRED.  If, at any time
         before the third anniversary of the Merger, the Executive's employment
         with Key or any Subsidiary is terminated under circumstances giving
         rise to a right on the part of the Executive to receive continuing
         compensation or other benefits under one or more of the Executive's
         Employment Agreement with KeyCorp, the Executive's Severance Agreement
         with KeyCorp, and the amendment to those two agreements





                                     - 3 -
<PAGE>   4
         entered into with KeyCorp as of February 25, 1994 (the "Prior Amended
         Agreement"), the Executive shall have the right to elect to receive
         benefits under this Agreement or the Prior Amended Agreement, but not
         both.  If this Section 4.1 applies, Key shall not make any payments
         under this Agreement or under the Prior Amended Agreement until after
         the Executive has delivered to Key a signed notice of election to
         receive payments under this Agreement or under the Prior Amended
         Agreement.  If the  Executive receives any payments under this
         Agreement as a result of termination of the Executive's employment
         following a Change of Control, those payments shall be in lieu of any
         and all other claims or rights that the Executive may have for
         severance, separation, and/or salary continuation pay upon that
         termination of the Executive's employment.

                          4.2  TAXES; WITHHOLDING OF TAXES.  Without limiting
         the right of Key or its Subsidiary to withhold taxes pursuant to this
         Section 4.2, the Executive shall be responsible for all income,
         excise, and other taxes (federal, state, city, or other) imposed on or
         incurred by the Executive as a result of receiving the payments
         provided in this Agreement, including, without limitation, the
         payments provided under Section 1 of this Agreement.  Key or its
         Subsidiary may withhold from any amounts payable under this Agreement
         all federal, state, city, or other taxes as Key shall determine to be
         required pursuant to any law or government regulation or ruling.
         Without limiting the generality of the foregoing, Key or its
         Subsidiary may withhold from any amount payable under either of
         Sections 1.1 or 1.2 of this Agreement amounts sufficient to satisfy
         any withholding requirements that may arise out of any payment made to
         the Executive by Key or any Subsidiary under Section 1.3 of this
         Agreement.

                          4.3  EXCESS PARACHUTE PAYMENT REDUCTION.  If it is
         determined that any payment or distribution by Key or any of its
         Subsidiaries to or for the benefit of the Executive (whether paid or
         payable or distributed or distributable pursuant to the terms of this
         Agreement or otherwise) (a "Payment") would be nondeductible by Key or
         a Subsidiary for Federal income tax purposes because of Section 280G
         of the Internal Revenue Code and applicable regulations promulgated
         thereunder, then the aggregate present value of amounts payable or
         distributable to or for the  benefit of the Executive pursuant to this
         Agreement (such payments or distributions pursuant to this Agreement
         are





                                     - 4 -
<PAGE>   5
         hereinafter referred to as "Agreement Payments") shall be reduced (but
         not below zero) to the Reduced Amount.  The "Reduced Amount" shall be
         an amount expressed in present value that maximizes the aggregate
         present value of Agreement Payments without causing any Payment to be
         nondeductible by Key or a Subsidiary because of Section 280G of the
         Internal Revenue Code and applicable regulations promulgated
         thereunder.  For purposes of this Section 4.3, present value shall be
         determined in accordance with Section 280G(d)(4) of the Internal
         Revenue Code and applicable regulations promulgated thereunder.  All
         determinations required to be made under this Section 4.3 shall be
         made by the Accounting Firm which shall provide detailed supporting
         calculations both to Key and the Executive within 30 days after the
         Termination Date or such earlier time as is requested by Key.  Key and
         the Executive shall cooperate with each other and the Accounting Firm
         and shall provide necessary information so that the Accounting Firm
         may make all such determinations.  All such determinations by the
         Accounting Firm shall be final and binding upon Key and the Executive.
         The Executive shall determine which of the Agreement Payments (or, at
         the election of the Executive, other payments) shall be eliminated or
         reduced consistent with the requirements of this Section 4.3, provided
         that, if the Executive does not make such determination within 20 days
         of the receipt of the calculations made by the Accounting Firm, Key
         shall elect which of the Agreement Payments shall be eliminated or
         reduced consistent with the requirements of this Section 4.3 and shall
         notify the Executive promptly of such election.  As a result of the
         uncertainty in the application of Section 280G of the Internal Revenue
         Code and applicable regulations promulgated thereunder at the time of
         the initial determination by the Accounting Firm hereunder, it is
         possible that Agreement Payments will be made by Key that should not
         have been made ("Overpayment") or that additional Agreement Payments
         will not be made by Key which could have been made ("Underpayment"),
         in each case, consistent with the calculations required to be made
         hereunder.  If the Accounting Firm or a court of competent
         jurisdiction (in a final judgment as to which the time for appeal has
         lapsed or no appeal is available) determines at any time that an
         Overpayment has been made, any such Overpayment shall be treated for
         all purposes as a loan to the Executive which the Executive shall
         repay to Key together with interest at the applicable short-term
         Federal rate provided for in Section 1274(d)(1) of the Internal
         Revenue Code, compounded semi-annually; provided, however, that no
         amount shall be payable by





                                     - 5 -
<PAGE>   6
         the Executive to Key (or if paid by the Executive to Key, such payment
         shall be returned to the Executive) if and to the extent such payment
         would not reduce the amount which is subject to taxation under Section
         4999 of the Internal Revenue Code.  If the Accounting Firm or a court
         of competent jurisdiction (in a final judgment as to which the time
         for appeal has lapsed or no appeal is available) determines at any
         time that an  Underpayment has occurred, any such Underpayment shall
         be promptly paid by Key to or for the benefit of the Executive
         together with interest at the applicable short-term Federal rate
         provided for in Section 1274(d)(1) of the Internal Revenue Code,
         compounded semi-annually.

                          4.4  POTENTIAL DEFERRAL OF CERTAIN COMPENSATION IN
         EXCESS OF $1,000,000 IN ANY CALENDAR YEAR.

                          (a)  SECTION 162(m).  For purposes of this Section
                 4.4, the term "Section 162(m)" shall mean Section 162(m) of
                 the Internal Revenue Code (which, as amended by the Revenue
                 Reconciliation Act of 1993, prescribes rules disallowing
                 deductions for certain "applicable employee remuneration" to
                 any of five specified "covered employees" of a publicly held
                 corporation in excess of $1,000,000 per year), as from time to
                 time amended, and the corresponding provisions of any similar
                 law subsequently enacted, and to all regulations issued under
                 that section and any such provisions.

                          (b)  DEFERRAL.  Except as otherwise provided in
                 either of Section 4.4(c) or Section 4.4(d), below, if Key
                 determines that, after giving effect to all applicable
                 elective deferrals of compensation, any amount of compensation
                 (including any base salary and any incentive compensation
                 payable under any incentive compensation plan in which the
                 Executive is a participant) otherwise payable to the Executive
                 whether under this Agreement or otherwise at any particular
                 time (the "Scheduled Time"),

                          (i) would not be deductible by Key or any Subsidiary
                          if paid at the Scheduled Time by reason of the
                          disallowance rules of Section 162(m), and





                                     - 6 -
<PAGE>   7

                          (ii) would be deductible by Key or a Subsidiary if
                          deferred until and paid during a later year,

                 that amount of compensation shall be deferred until, and paid
                 during, the year that is determined by Key to be the first
                 year following the year of deferral during which the
                 compensation can be paid without disallowance of the deduction
                 for payment of the compensation by reason of Section 162(m).
                 If Key determines that in any year following the year of
                 deferral a portion of, but not all of, the amounts deferred
                 (together with interest thereon as provided in Section 4.4(e),
                 below) can be paid without disallowance of the deduction, that
                 portion that can be so paid shall be paid by Key during that
                 year and the remainder, except as otherwise provided in
                 Section 4.4(c) or Section 4.4(d), below, shall continue to be
                 deferred until a later year.

                          (c) EARLY PAYOUT OF DEFERRED AMOUNT IF DEFERRAL IS
                 DETERMINED TO BE INEFFECTIVE.  If any amount of compensation
                 is deferred under Section 4.4(b) with the expectation that it
                 will be deductible by Key or a Subsidiary if paid in a later
                 year and Key later determines that the compensation will not
                 be deductible by Key or a Subsidiary even if payment thereof
                 is deferred until a later year, then, within three months of
                 the date on which that determination is made, the deferral
                 with respect to that compensation shall terminate and Key
                 shall pay that compensation to the Executive.

                          (d) PAYOUT FOLLOWING TERMINATION OF EMPLOYMENT IN ALL
                 EVENTS.  On January 15 of the year immediately following the
                 year in which the Executive ceases to be employed by Key or
                 any Subsidiary, Key shall pay to the Executive, in a single
                 lump sum, all amounts of compensation that have been deferred
                 pursuant to this Section 4.4 and have not previously been paid
                 so that, as of the close of business on that date, no amount
                 of compensation will remain deferred under this Section 4.4
                 whether or not Key or any Subsidiary is entitled to a
                 deduction with respect to the payment of that compensation.





                                     - 7 -
<PAGE>   8

                          (e) INTEREST ON DEFERRED AMOUNTS.  Upon payment of
                 any amounts of compensation deferred for any period of time
                 pursuant to this Section 4.4, Key shall pay to the Executive
                 an additional amount equivalent to the interest that would
                 have accrued on that deferred compensation if interest accrued
                 thereon from the date on which that compensation would have
                 been paid but for this Section 4.4 through the date on which
                 that compensation is paid at a variable rate equal, in each
                 calendar quarter, to the highest annual rate paid by Society
                 National Bank on new IRA certificates of deposit issued in
                 Cuyahoga County, Ohio on the first business day of that
                 calendar quarter, compounded quarterly.

                          5. TERM OF THIS AGREEMENT.  This Agreement shall be
effective immediately upon consummation of the Merger and shall thereafter
apply to any Change of Control occurring on or before December 31, 1994.  On
December 31, 1994 and on December 31 of each succeeding year thereafter (a
"Renewal Date"), the term of this Agreement, if not previously terminated,
shall be automatically extended for an additional year unless either party has
given notice to the other, at least one year in advance of that Renewal Date,
that the Agreement shall not apply to any Change of Control occurring after
that Renewal Date.

                          5.1  TERMINATION OF AGREEMENT UPON TERMINATION OF
         EMPLOYMENT BEFORE A CHANGE OF CONTROL.  This Agreement shall
         automatically terminate on the first date occurring before a Change of
         Control on which the Executive is no longer employed by Key or any
         Subsidiary, except that, for purposes of this Agreement, any
         termination of employment of the Executive that is effected before and
         primarily in contemplation of a Change of Control that occurs after
         the date of the termination shall be deemed to be a termination of the
         Executive's employment as of immediately after that Change of Control.

                          5.2  NO TERMINATION OF AGREEMENT DURING TWO YEAR
         PERIOD BEGINNING ON DATE OF A CHANGE OF CONTROL.  After a Change of
         Control, this Agreement may not be terminated.  However, if the
         Executive's employment with Key and its Subsidiaries continues for
         more than two years following the occurrence of a Change of Control,
         then, for all purposes of this Agreement other than Section 2.1, that
         particular Change of Control shall thereafter be treated as if it
         never occurred.





                                     - 8 -
<PAGE>   9
                          6. MISCELLANEOUS.

                          6.1  SUCCESSOR TO KEY.  Key shall not consolidate
         with or merge into any other corporation, or transfer all or
         substantially all of its assets to another corporation or bank, unless
         such other corporation or bank shall assume this Agreement in a signed
         writing and deliver a copy thereof to the Executive.  Upon such
         assumption the successor corporation or bank shall become obligated to
         perform the obligations of Key under this Agreement and the term "Key"
         as used in this Agreement shall be deemed to refer to such successor
         corporation or bank.

                          6.2  NOTICES.  For purposes of this Agreement,
         notices and all other communications provided for in this Agreement
         shall be in writing and shall be deemed to have been duly given when
         delivered or mailed by United States registered mail, return receipt
         requested, postage prepaid, and addressed, in the case of notices to
         Key or a Subsidiary, as follows:

                          KeyCorp
                          127 Public Square
                          Cleveland, Ohio  44114
                          Attention:  Secretary

         and, in the case of notices to the Executive, properly addressed to
         the Executive at the Executive's most recent home address as shown on
         the records of Key or its Subsidiary, or such other address as either
         party may have furnished to the other in writing in accordance
         herewith, except that notices of change of address shall be effective
         only upon receipt.

                          6.3  EMPLOYMENT RIGHTS.  Nothing expressed or implied
         in this Agreement shall create any right or duty on the part of Key or
         the Executive to have the Executive continue as an officer of Key or a
         Subsidiary or to remain in the employment of Key or a Subsidiary.

                          6.4  ADMINISTRATION.  Key shall be responsible for
         the general administration of this Agreement and for making payments
         under this Agreement.  All fees and expenses billed by the Accounting
         Firm for services contemplated under this Agreement shall be the
         responsibility of Key.

                          6.5  SOURCE OF PAYMENTS.  Any payment specified in
         this Agreement to be made by Key may be made, at the election of Key,
         directly by Key or through any Subsidiary of Key.  All payments under
         this





                                     - 9 -
<PAGE>   10
         Agreement shall be made solely from the general assets of Key or one
         of its Subsidiaries, and the Executive shall have the rights of an
         unsecured general creditor of Key with respect thereto.

                          6.6  CLAIMS REVIEW PROCEDURE.  Whenever Key decides
         for whatever reason to deny, whether in whole or in part, a claim for
         benefits under this Agreement by the Executive, Key shall transmit a
         written notice of its decision to the Executive, which notice shall be
         written in a manner calculated to be understood by the Executive and
         shall contain a statement of the specific reasons for the denial of
         the claim and a statement advising the Executive that, within 60 days
         of the date on which the Executive  receives such notice, the
         Executive may obtain review of the decision of Key in accordance with
         the procedures hereinafter set forth.  Within such 60-day period, the
         Executive or the Executive's authorized representative may request
         that the claim denial be reviewed by filing with Key a written request
         therefor, which request shall contain the following information:

                          (a) the date on which the request was filed with Key,

                          (b) the specific portions of the denial of the 
                 Executive's claim which the Executive requests Key to review, 
                 and

                          (c) any written material which the Executive desires
                 Key to examine.

         Within 30 days of the date specified in clause (a) of this Section
         6.6, Key shall conduct a full and fair review of its decision to deny
         the Executive's claim for benefits and deliver to the Executive its
         written decision on review, written in a manner calculated to be
         understood by the Executive, specifying the reasons and the Agreement
         provisions upon which its decision is based.  Nothing in this Section
         6.6 shall be construed as limiting or restricting the Executive's
         right to institute legal proceedings in a court of competent
         jurisdiction to enforce this Agreement after complying with the
         procedures set forth in this Section 6.6 or as limiting or restricting
         the scope of the court's review (which review shall be de novo);
         provided, further, that the failure of the Executive to comply with
         the procedures set forth in this Section 6.6 shall not bar or prohibit
         the subsequent compliance by the Executive with those procedures and
         thereafter the Executive





                                     - 10 -
<PAGE>   11
         shall have the right to institute  legal proceedings to enforce this
         Agreement.

                          6.7  VALIDITY.  The invalidity or unenforceability of
         any provision of this Agreement shall not affect the validity or
         enforceability of any other provision of this Agreement which shall
         remain in full force and effect.

                          6.8  MODIFICATION, WAIVER, ETC.  No provision of this
         Agreement may be modified, waived, or discharged unless such waiver,
         modification, or discharge is agreed to in a writing signed by the
         Executive and Key.  No waiver by either party hereto at any time of
         any breach by the other party of, or compliance with, any condition or
         provision of this Agreement to be performed by such other party shall
         be deemed a waiver of similar or dissimilar provisions or conditions
         at the same time or at any prior or subsequent time.  No agreement or
         representation, oral or otherwise, express or implied, with respect to
         the subject matter hereof has been made by either party which is not
         set forth expressly in this Agreement.  This Agreement shall inure to
         the benefit of and be enforceable by the Executive's personal
         representatives, executors, administrators, successors, heirs, and
         designees.  This Agreement shall be governed by and construed in
         accordance with the laws of the State of Ohio.

                          7. DEFINITIONS.

                          7.1  ACCOUNTING FIRM.  The term "Accounting Firm"
means the independent auditors of Key for the fiscal year preceding the year in
which the Change of Control occurred and such firm's successor or successors;
provided, however, if such firm is unable or unwilling to serve and perform in
the capacity contemplated by this Agreement, Key shall select another national
accounting firm of recognized standing to serve and perform in that  capacity
under this Agreement, except that such other accounting firm shall not be the
then independent auditors for Key or any of its affiliates (as defined in Rule
12b-2 promulgated under the Securities Exchange Act of 1934, as amended (the
"1934 Act")).

                          7.2  AGGREGATE INCENTIVE COMPENSATION AWARD.  The
term "Aggregate Incentive Compensation Award" with respect to the Executive for
any year shall mean the aggregate incentive compensation awards (whether paid
in cash, deferred, or a combination of both) payable to the Executive under any
dollar denominated (in contrast to stock





                                     - 11 -
<PAGE>   12
based) annual executive incentive compensation plan or multi-year executive
incentive compensation plan maintained by Key or any Subsidiary (or any
predecessor of Key or a Subsidiary) for that year.  For these purposes, an
incentive compensation award payable to the Executive under any incentive
compensation plan with respect to a period of more than one year will be deemed
to be "for" the last year of that multi-year period.  If no incentive
compensation award is payable to the Executive for any particular year under
any incentive compensation plan maintained by Key or any Subsidiary (or any
predecessor of Key or a Subsidiary), whether because the Executive was not
employed by Key or any Subsidiary (or any predecessor of Key or a Subsidiary)
during any part of that year, because incentive compensation targets were not
met, or because of any other circumstances, the Aggregate Incentive
Compensation Award for that year will be $-0-.

                          7.3  AVERAGE ANNUAL INCENTIVE COMPENSATION.  The term
"Average Annual Incentive Compensation" shall mean the average of the three
highest Aggregate Incentive Compensation Awards payable to the Executive for
any of the years during the five-year period ended on the December 31
immediately preceding the Termination Date.

                          7.4  CAUSE.  The employment of the Executive by Key
or any of its Subsidiaries shall have been terminated for "Cause" if, after a
Change of Control and prior to the termination of employment, any of the
following has occurred:

                 (a) the Executive shall have been convicted of a felony,

                 (b) the Executive commits an act or series of acts of
         dishonesty in the course of the Executive's employment which are
         materially inimical to the best interests of Key or a Subsidiary and
         which constitutes the commission of a felony, all as determined by the
         vote of three fourths of all of the members of the Board of Directors
         of Key (other than the Executive, if the Executive is a Director of
         Key) which determination is confirmed by a panel of three arbitrators
         appointed and acting in accordance with the rules of the American
         Arbitration Association for the purpose of reviewing that
         determination,

                 (c) Key or any Subsidiary has been ordered or directed by any
         federal or state regulatory agency with jurisdiction to terminate or
         suspend the Executive's employment and such order or directive has not
         been vacated or reversed upon appeal, or





                                     - 12 -
<PAGE>   13
                 (d) after being notified in writing by the Board of Directors
         of Key to cease any particular Competitive Activity, the Executive
         shall intentionally continue to engage in such Competitive Activity
         while the Executive remains in the employ of Key or a Subsidiary.

If (x) Key of any Subsidiary terminates the employment of the Executive at a
time when it has "Cause" therefor under clause (c), above, (y) the order or
directive is subsequently vacated or reversed on appeal and the vacation or
reversal becomes final and no longer subject to further appeal, and (z) Key or
the Subsidiary fails to offer to reinstate the Executive to employment within
ten days of the date on which the vacation or reversal becomes final and no
longer subject to further appeal, Key or the Subsidiary will be deemed to have
terminated the Executive without Cause.

                          7.5  CHANGE OF CONTROL.  A "Change of Control" shall
be deemed to have occurred if at any time before the Termination Date there is
a Change of Control under any of clauses (a), (b), (c), or (d), below.  For
these purposes, Key will be deemed to have become a subsidiary of another
corporation if any one other corporation owns, directly or indirectly, 50
percent or more of the total combined voting power of all classes of stock of
Key or any successor to Key by merger, consolidation, or otherwise.

                          (a)  A Change of Control will have occurred under
         this clause (a) if Key is a party to a transaction pursuant to which
         Key is merged with or into, or is consolidated with, or becomes the
         subsidiary of another corporation and, at any time within 24 months
         after the effective date of that transaction, individuals who were
         directors of Key on the day after the last annual meeting of
         shareholders of Key occurring before the transaction cease for any
         reason to constitute at least 40% of the directors of the surviving or
         resulting corporation or (if Key becomes a subsidiary in the
         transaction) of the ultimate parent of Key.

                          (b)  A Change of Control will have occurred under
         this clause (b) if Key is a party to a transaction pursuant to which
         Key is merged with or into, or is consolidated with, or becomes the
         subsidiary of another corporation and,

                          (i)  after giving effect to such transaction, less
                 than 40% of the then outstanding voting securities of the
                 surviving or resulting corporation or (if Key becomes a
                 subsidiary in the transaction) of the ultimate parent of Key
                 represent or were issued in exchange for voting





                                     - 13 -
<PAGE>   14
                 securities of Key outstanding immediately prior to such
                 transaction, and
                          (ii)  at any time within 24 months after the
                 effective date of that transaction, individuals who were
                 directors of Key on the day after the last annual meeting of
                 shareholders of Key occurring before that effective date cease
                 for any reason to constitute at least 51% of the directors of
                 the surviving or resulting corporation or (if Key becomes a
                 subsidiary in the transaction) of the ultimate parent of Key.

                          (c)  A Change of Control will have occurred under
         this clause (c) if any of the events described in (i), (ii), (iii), or
         (iv) of this clause (c) (a "Change Event") occurs, but only if the
         condition set out in (x) or the condition set out in (y) of this
         clause (c) applies.  The Change Events described in (i), (ii), (iii),
         and (iv) of this clause (c) are as follows:

                          (i)  There is a report filed on Schedule 13D or
                 Schedule 14D-1 (or any successor schedule, form, or report),
                 each as adopted under the 1934 Act, disclosing the acquisition
                 of 25% or more of the voting stock of Key in a transaction or
                 series of transactions by any person (as the term "person" is
                 used in Section 13(d) and Section 14(d)(2) of the 1934 Act (a
                 "Person")).

                          (ii)  Key is a party to a transaction pursuant to
                 which Key is merged with or into, or is consolidated with, or
                 becomes the subsidiary of another corporation and, after
                 giving effect to such transaction, less than 50% of the then
                 outstanding voting securities of the surviving or resulting
                 corporation represent or were issued in exchange for voting
                 securities of Key outstanding immediately prior to such
                 transaction.

                          (iii)  There is a sale, lease, exchange, or other
                 transfer (in one transaction or a series of related
                 transactions) of all or substantially all the assets of Key.

                          (iv)  The shareholders of Key approve any plan or
                 proposal for the liquidation or dissolution of Key.

         The conditions set out in (x) and (y) of this clause (c) are as
         follows:

                          (x)  A Change Event occurred in connection with a
                 transaction that was not approved or recommended by the Key
                 Board of Directors.





                                     - 14 -
<PAGE>   15
                          (y)  A Change Event occurred in connection with a
                 transaction that was approved or recommended by the Key Board
                 of Directors but only if, within the 24 month period ending on
                 the date of that Change Event, Key had been "put in play"
                 without the prior approval, solicitation, invitation, or
                 recommendation of the Key Board of Directors.  For purposes of
                 this (y), Key will be deemed to have been "put in play" if any
                 Person makes a public announcement of an intention

                          (I)  to engage in a transaction with Key that,
                          if consummated, would result in a Change Event, or

                          (II)  to "solicit" proxies in connection with a
                          proposal that is not approved or recommended by the
                          Key Board of Directors or to engage in an "election
                          contest" relating to the election of Directors of Key
                          (as those terms are used in Regulation 14A under the
                          1934 Act).

                          (d)  A Change of Control will have occurred under
         this clause (d) if any Person announces an intention to engage in an
         "election contest" relating to the election of Directors of Key (as
         that term is defined in Regulation 14 under the 1934 Act) and, at any
         time within the 24 month period immediately following the date of the
         announcement of that intention, individuals who, on the day after the
         last annual meeting of shareholders of Key occurring before that
         announcement, constituted the directors of Key cease for any reason to
         constitute at least a majority thereof.

                          7.6  COMPETITIVE ACTIVITY.  The Executive shall be
deemed to have engaged in "Competitive Activity" if the Executive:

                          (a)  engages in any business or business activity in
         which Key or any of its Subsidiaries engages, including, without
         limitation, engaging in any business activity in the banking or
         financial services industry (other than as a director, officer, or
         employee of Key or any of its Subsidiaries), or

                          (b)  serves as a director, officer, or employee of
         any bank, bank holding company, savings and loan association, building
         and loan association, savings and loan holding company, insurance
         company, investment banking or securities company, mutual fund
         company, or other financial services company other than Key or any





                                     - 15 -
<PAGE>   16
         of its Subsidiaries (each of the foregoing being hereinafter referred
         to as a  "Financial Services Company"), or renders services of a
         consultative or advisory nature or otherwise to any such Financial
         Services Company; provided, however, this clause (b) shall not
         prohibit or restrict the Executive from serving in any such capacity
         with the consent of Key.

                          7.7  DISABILITY.  For purposes of this Agreement, the
Executive's employment will have been terminated by Key or its Subsidiary by
reason of "Disability" of the Executive only if (a) as a result of accidental
bodily injury or sickness, the Executive has been unable to perform his normal
duties for Key or its Subsidiary for a period of 180 consecutive days, and (b)
the Executive begins to receive payments under the Key Long Term Disability
Plan not later than 30 days after the Termination Date.

                          7.8  MANDATORY RELOCATION.  A "Mandatory Relocation"
shall have occurred if, at any time after a Change of Control, the Executive is
required to relocate the Executive's principal place of employment for Key or
its Subsidiary without the Executive's consent more than 35 miles from where
the Executive was located prior to the Change of Control, (b) Key or its
Subsidiary has given written notice to the Executive that such a relocation is
required, and (c) the Executive, in a written response to that notice, has
declined to consent to the required relocation.

                          7.9  REDUCTION OF BASE SALARY.  A "Reduction of Base
Salary" shall have occurred if the base salary of the Executive is reduced at
any time after a Change of Control.

                          7.10 SUBSIDIARY.  A "Subsidiary" means any
corporation, bank, partnership, or other entity a majority of the voting
control of which is directly or indirectly owned or controlled at the time in
question by Key.

                          7.11 TERMINATION DATE.  The term "Termination Date"
means the date on which the Executive's employment with Key and its
Subsidiaries terminates.

                          7.12 WINDOW PERIOD.  The term "Window Period," with
respect to any particular Change of Control, means the three-month period
beginning on the date that falls on same day of the month as the date of the
Change of Control in the fifteenth month after the month in which the Change of
Control occurs.  If at any time there has been more than one Change of Control,
there shall be a separate Window Period with respect to each such Change of
Control.





                                     - 16 -
<PAGE>   17
                        IN WITNESS WHEREOF, the parties have executed this
Agreement as of the date first written above.

                                        SOCIETY CORPORATION


                                        By___________________________
                                          Robert W. Gillespie
                                          Chairman of the Board and      
                                          Chief Executive Officer

                                        THE "EXECUTIVE"


                                        _____________________________





                                     - 17 -

<PAGE>   1





                      KEYCORP DIRECTORS' STOCK OPTION PLAN
                      ------------------------------------




1.       Purpose of the Plan
         -------------------
         The purpose of the KeyCorp Directors' Stock Option Plan is to
encourage directors to acquire a larger stock ownership in KeyCorp, thus
increasing their proprietary interest in the business and increasing their
incentive to continue active service as a Director in the interest of KeyCorp
and all its shareholders.  Accordingly, KeyCorp will from time to time during
the term of the Plan grant to Directors Options to purchase KeyCorp Common
Shares subject to the conditions hereinafter provided.

2.       Definitions
         -----------
         Unless the context clearly indicates otherwise, the following terms
have the meanings set forth below.

         "Board of Directors" means the Board of Directors of KeyCorp.

         "Code" means the Internal Revenue Code of 1986, as amended.

         "Committee" means the Compensation and Organization Committee of the 
Board of Directors.

         "Common Shares" means the common shares of KeyCorp, $1 par value.

         "Director" means a member of the Board of Directors of KeyCorp.

         "Grant Date" as used with respect to a particular Option, means the
date as of which such Option is granted pursuant to the Plan.

         "Optionee" means the Director to which an Option is granted pursuant
to the Plan.  "Option" means the right granted pursuant to Section 5 of the
Plan to purchase Common Shares.

         "Plan" means this KeyCorp Directors' Stock Option Plan as it may be
amended from time to time.
<PAGE>   2
3.       Administration of the Plan
         --------------------------
         The Plan shall be administered by the Committee.  The Committee shall
be vested with full authority to make such rules and regulations as it deems
necessary or desirable to administer the Plan and to interpret the provisions
of the Plan.  Any determination, decision or action of the Committee in
connection with the construction, interpretation, administration or application
of the Plan shall be final, conclusive and binding upon all Optionees and any
person claiming under or through an Optionee, unless otherwise determined by
the Board.

         Any determination, decision or action of the Committee provided for in
the Plan may be made or taken by action of the Board if it so determines, with
the same force and effect as if such determination, decision or action had been
made or taken by the Committee.  No member of the Committee or of the Board
shall be liable for any determination, decision or action made in good faith
with respect to the Plan or any Option granted under the Plan.  The fact that a
member of the Board shall at the time be, or shall theretofore have been or
thereafter may be, a person who has received or is eligible to receive an
Option shall not disqualify him or her from taking part in and voting at any
time as a member of the Board in favor of or against any amendment or repeal of
the Plan.

4.       Stock Subject to the Plan
         -------------------------
         (a)     The stock to be issued upon exercise of Options granted under
the Plan shall be KeyCorp's Common Shares, which shall be made available, at
the discretion of the Board, either from authorized but unissued Common Shares
or from Common Shares reacquried by KeyCorp, including shares purchased in the
open market.  The aggregate number of Common Shares which may be issued under
or subject to Options granted under this Plan shall not exceed 903,750 shares.

         (b)     In the event that any outstanding Option or portion thereof
under the Plan for any reason expires or is terminated, the Common Shares
allocable to the unexercised portion of such Option may again be made subject
to Option under the Plan.

5.       Grant of Options
         ----------------
         (a)     Each person who is then a Director of KeyCorp shall
automatically receive a grant of options on 3,500 KeyCorp Common Shares
annually on the first business day of April without any action by the Board or
the Committee, except that if the Executive Vice President and General Counsel
of KeyCorp determines in his or her sole discretion that on such date KeyCorp
is in possession of material non-public information concerning its affairs,
such grant shall be delayed until the third day on which trading occurs on the
New York Stock Exchange following the public dissemination of such information
or the date of an event which renders such information immaterial.  No Option
granted shall be a "Qualified Stock Option" under the Code.



                                      2
<PAGE>   3
6.       Option Price
         ------------
         The purchase price per share of each Common Share which is subject to
an Option shall be 100 percent of the fair market value of such Common Share on
the date the Option is granted.  For purposes of the Plan, the fair market
value of a Common Share shall be the mean between the high and low sales price
per Common Share on the New York Stock Exchange on the date for which the
determination of fair market value is made or, if there are no sales of Common
Shares on that date, then on the next preceding date on which there were any
sales of Common Shares.

7.       Eligibility of Optionees
         ------------------------
         (a)     Members of the Committee are eligible to receive grants of
Options.

         (b)     Neither anything contained in the Plan or in any document
under the Plan nor the grant of any Option under the Plan shall confer upon any
Optionee any right to continue as a Director of KeyCorp or limit in any respect
the right of KeyCorp's shareholders to terminate the Optionee's directorship at
any time and for any reason.

8.       Non-Transferability of Options
         ------------------------------
         No Option granted under the Plan shall be assignable or transferable
by the Optionee other than by will or the laws of descent and distribution, and
during the lifetime of an Optionee the Option shall be exercisable only by such
Optionee.

9.       Term and Exercise of Options
         ----------------------------
         (a)     Each Option granted under the Plan shall terminate on the date
which is 10 years after the date of grant.  The Committee at its discretion may
provide further limitations on the exercisability of Options granted under the
Plan.  An Option may be exercised only during the continuance of the Optionee's
service as a Director, except as provided in Sections 10 and 11 of the Plan.

         (b)     A person electing to exercise an Option shall give written
notice to KeyCorp of such election and of the number of shares he or she has
elected to purchase, in such forms as the Committee shall have prescribed or
approved, and shall at the time of exercise tender the full purchase price of
the shares he or she has elected to purchase.  The purchase price shall be paid
in full in cash upon the exercise of the Option; provided, however, that in
lieu of cash, with the approval of the Committee at or prior to exercise, an
Optionee may exercise his or her Option by tendering to KeyCorp Common Shares
owned by him or her and having a fair market value equal to the cash exercise
price applicable to his or her Option, with the then fair market value of such
shares to be determined in the same manner as provided in Section 6 of the Plan
with respect to the determination of the fair market value of Common Shares on
the date an Option is granted.





CMR40061 (3/10/95)                                 3
<PAGE>   4
10.      Termination of Directorship
         ---------------------------
         If an Optionee's status as a Director ceases for any reason, any
Option granted to him or her under the Plan shall terminate twenty-four months
after the termination of the Optionee's status as a Director and all rights
under the Option shall cease, except that if an Optionee dies while serving as
a Director or during the twenty-four month period thereafter, the Option shall
terminate twenty-four months after an Optionee ceases to be a Director or six
months after death, whichever is later.  The foregoing notwithstanding, no
Option shall be exercisable after its expiration date.

11.      Death of Optionee
         -----------------
         After an Optionee's death, the Option may be exercised by the
executors or administrators of the Optionee's estate, or by any person or
persons who have acquired the Option directly from the Optionee by bequest or
inheritance, within the period set forth in Section 10, except that no Option
shall be exercisable after its expiration date.

12.      Modification, Extension and Renewal of Options
         ----------------------------------------------
         Subject to the terms and conditions and within the limitations of the
Plan, the Committee may modify outstanding Options granted under the Plan, but
no such modification shall alter or modify the amount or purchase price of the
shares subject to such Option (except pursuant to Section 15 of the Plan) or
the timing of the award of such Option.  The foregoing notwithstanding, no
modification of an Option shall, without the consent of the Optionee, alter or
impair any rights or obligations under any Option theretofore granted under the
Plan.


                                      4
<PAGE>   5
13.      Period in which Options may be Granted
         --------------------------------------
         Options may be granted pursuant to the Plan at any time on or before
April 30, 1997.

14.      Amendment or Termination of the Plan
         ------------------------------------
         The Board may at any time terminate, amend, modify or suspend the
Plan, provided that, without the approval of the shareholders of KeyCorp, no
amendment or modification shall be made by the Board which:

         (a)     Increases the maximum number of shares as to which Options may
be granted under the Plan;

         (b)     Alters the method by which the Option price is determined;

         (c)     Extends any Option for a period longer than 10 years after the
date of grant;

         (d)     Materially modifies the requirements as to eligibility for
participation in the Plan;

         (e)     Alters this Section 14 so as to defeat its purpose.

                 Further, no amendment, modification, suspension or termination
of the Plan shall in any manner affect any Option theretofore granted under the
Plan without the consent of the Optionee or any person validly claiming under
or through the Optionee.

15.      Changes in Capitalization
         -------------------------
         (a)     In the event that the shares of KeyCorp, as presently
constituted, shall be changed into or exchanged for a different number or kind
of shares of stock or other securities of KeyCorp or of another corporation
(whether by reason of merger, consolidation, recapitalization,
reclassification, stock dividend, stock split, combination of shares or
otherwise) or if the number of such shares of stock shall be increased through
the payment of a stock dividend, then, subject to the provisions of Subsection
(c) below, there shall be substituted for or added to each share of stock of
KeyCorp which was theretofore appropriated, or which thereafter may become
subject to an Option under the Plan, the number and kind of shares of stock or
other securities into which each outstanding share of the stock of KeyCorp
shall be so changed or for which each such share shall be exchanged or to which
each such share shall be entitled, as the case may be.  Outstanding Options
shall also be appropriately amended as to price and other terms, as may be
necessary to reflect the foregoing events.



                                      5
<PAGE>   6
         (b)     If there shall be any other change in the number or kind of
the outstanding shares of the stock of KeyCorp, or of any stock or other
securities into which such stock shall have been changed, or for which it shall
have been exchanged, and if the Board or the Committee (as the case may be),
shall in its sole discretion, determine that such change equitably requires an
adjustment in any Option which was theretofore granted or which may thereafter
be granted under the Plan, then such adjustment shall be made in accordance
with such determination.

         (c)     A dissolution or liquidation of KeyCorp or a merger or
consolidation in which KeyCorp is not the surviving corporation, shall cause
each outstanding Option to terminate, except to the extent that another
corporation may and does in the transaction assume and continue the Option or
substitute its own Options.  In either event, the Board or the Committee (as
the case may be) shall have the right to accelerate the time within which the
Option may be exercised.

         (d)     Fractional shares resulting from any adjustment in Options
pursuant to this Section 15 may be settled as the Board or the Committee (as
the case may be) shall determine.

         (e)     The grant of an Option pursuant to the Plan shall not affect
in any way the right or power of KeyCorp to make adjustments,
reclassifications, reorganizations or changes of its capital or business
structure, to merge, to consolidate, to dissolve, to liquidate or to sell or
transfer all or any part of its business or assets.

16.      Listing and Registration of Shares
         ----------------------------------
         If a registration statement under the Securities Act of 1933 with
respect to the shares issuable upon exercise of any Option granted under the
Plan is not in effect at the time of exercise, as a condition of the issuance
of the shares the person exercising such Option shall give the Committee a
written statement, satisfactory in form and substance to the Committee, that he
or she is acquiring the shares for his or her own account for investment and
not with a view to their distribution.  KeyCorp may place upon any stock
certificate for shares issuable upon exercise of such Option the following
legend or such other legend as the Committee may prescribe to prevent
disposition of the shares in violation of the Securities Act of 1933 or other
applicable law:

         THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
         UNDER THE SECURITIES ACT OF 1933 ("ACT") AND MAY NOT BE SOLD, PLEDGED,
         HYPOTHECATED OR OTHERWISE TRANSFERRED OR OFFERED FOR SALE IN THE
         ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT WITH RESPECT TO THEM
         UNDER THE ACT OR A WRITTEN OPINION OF COUNSEL FOR KEYCORP THAT
         REGISTRATION IS NOT REQUIRED.





CMR40061 (3/10/95)                          6
<PAGE>   7
                                  EXHIBIT 1
                                  ---------


                              KEYCORP DIRECTORS'
                              STOCK OPTION PLAN
                           AS AMENDED AND RESTATED
                           AS OF NOVEMBER 17, 1994


               1.  PURPOSE OF THE PLAN.  The purpose of the KeyCorp Directors'
Stock Option Plan is to encourage directors to acquire a larger stock ownership
in KeyCorp, thus increasing their proprietary interest in the business and
increasing their incentive to continue active service as a Director in the
interest of KeyCorp and all its shareholders.

               2.  DEFINITIONS.  Unless the context clearly indicates
otherwise, the following terms have the meanings set forth below.

               "Board of Directors" or "Board" means the Board of Directors of 
KeyCorp.

               "Code" means the Internal Revenue Code of 1986, as amended.

               "Committee" means the committee appointed by the Board of 
Directors to administer the Plan.

               "Common Shares" means KeyCorp Common Shares, with a par value of 
$1 each.

               "Director" means a member of the Board of Directors of KeyCorp.

               "Grant Date" as used with respect to a particular Option means 
the date as of which such Option is granted pursuant to the Plan.

               "Optionee" means the Director to which an Option is granted 
pursuant to the Plan.

               "Option" means the right granted pursuant to the Plan to 
purchase Common Shares.

               "Plan" means this KeyCorp Directors' Stock Option Plan as it may 
be amended from time to time.

               "Total and Permanent Disability" as applied to an Optionee, 
means that the Optionee (i) has established to the satisfaction of the 
Committee that the Optionee is unable to perform normal duties and 
responsibilities with KeyCorp by reason of a medically determinable physical or
mental impairment which can be expected to result in death or which has lasted
or can be expected to last for a
<PAGE>   8
continuous period of not less than 12 months (all within the meaning of Section
22(e)(3) of the Code); and (ii) has satisfied any other requirement imposed by
the Committee.

               3.  ADMINISTRATION OF THE PLAN.  The Plan shall be administered
by a Committee composed of three or more Directors who are appointed by the
Board of Directors of KeyCorp to administer the Plan.  The Board may from time
to time remove members from or add members to the Committee.  Vacancies on the
Committee, however caused, shall be filled by the Board.  The Board shall
select one of the Committee's members as Chairman.  The Committee shall hold
meetings at such times and places as it may determine, subject to such rules as
to procedures not inconsistent with the provisions of the Plan as are
prescribed by the Board, as may be set out in the Regulations of KeyCorp as
applicable to committees and as prescribed by the Committee itself.  A majority
of the authorized number of members of the Committee shall constitute a quorum
for the transaction of business.  The affirmative vote of a majority of the
members of the Committee present at any meeting at which a quorum is present
shall be the valid act of the Committee.  Acts taken without a meeting and
reduced to or approved in a writing or writings signed by all of the members of
the Committee shall be the valid acts of the Committee.  A member of the
Committee shall be eligible to be granted Options under the Plan while a member
of the Committee.

                          The Committee shall be vested with full authority to
make such rules and regulations as it deems necessary or desirable to
administer the Plan and to interpret the provisions of the Plan.  Any
determination, decision or action of the Committee in connection with the
construction, interpretation, administration or application of the Plan shall
be final, conclusive and binding upon all Optionees and any person claiming
under or through an Optionee, unless otherwise determined by the Board.

                          Any determination, decision or action of the
Committee provided for in the Plan may be made or taken by action of the Board
if it so determines, with the same force and effect as if such determination,
decision or action had been made or taken by the Committee.  No member of the
Committee or of the Board shall be liable for any determination, decision or
action made in good faith with respect to the Plan or any Option granted under
the Plan.  The fact that a member of the Board shall at the time be, or shall
theretofore have been or thereafter may be, a person who has received or is
eligible to receive an Option shall not disqualify him or her from taking part
in and voting at any time as a member of the Board in favor of or against any
amendment or repeal of the Plan.
<PAGE>   9
                          4.  STOCK SUBJECT TO THE PLAN.

                          (a)  The stock to be issued upon exercise of Options
granted under the Plan shall be KeyCorp Common Shares which shall be made
available, at the discretion of the Board, either from authorized but unissued
Common Shares or from Common Shares reacquired by KeyCorp, including shares
purchased in the open market.  The aggregate number of Common Shares which may
be issued under or subject to Options granted under this Plan shall not exceed
903,750 shares and the aggregate number of Common Shares which may be issued
under or subject to Options granted under this Plan to any one individual shall
not exceed 45,187 shares.  The limitation established by the preceding sentence
shall be subject to adjustment as provided in Section 15 of the Plan.

                          (b)  In the event that any outstanding Option or
portion thereof under the Plan for any reason expires or is terminated, the
Common Shares allocable to the unexercised portion of such Option may again be
made subject to Option under the Plan.

                          5.  GRANT OF OPTIONS.  All Options granted under this 
Plan shall be "Nonqualified Stock Options" for purposes of the Code.

                          6.  OPTION PRICE.  The purchase price per Common 
Share which is subject to an Option shall be 100 percent of the fair market 
value of a Common Share on the date the Option is granted.  For purposes of the 
Plan, the fair market value of a Common Share shall be equal to the fair market 
value of a Common Share as reported for trading on the New York Stock Exchange 
(or such other national securities exchange on which the Common Shares may be
principally traded) on the date the Option is granted.  The fair market value
shall be the highest closing price of Common Shares on such stock exchange or
exchanges on the day the Option is granted or, in the event that no sale of
Common Shares has been made on any stock exchange on that day, the fair market
value shall be determined by reference to such price for the next preceding day
on which a sale occurred.  During such time as Common Shares are not listed on
a national securities exchange, fair market value per share shall be the mean
between the closing dealer "bid" and "ask" prices for Common Shares as quoted
by NASDAQ for the day of the grant, and if no "bid" and "ask" prices are quoted
for the day of the grant, the fair market value shall be determined by
reference to such prices on the next preceding day on which such prices were
quoted.  In the event that Common Shares are not traded on a national
securities stock exchange, and no closing dealer "bid" and "ask" prices are
available, then the fair market value of
<PAGE>   10
one Common Share on the day the Option is granted shall be determined by the
Committee in good faith.  The purchase price shall be subject to adjustment
only as provided in Section 15 of the Plan.

                          7.  ELIGIBILITY OF OPTIONEES.

                          (a)  Options on 3,500 KeyCorp Common Shares shall
automatically be granted annually on the third business day following the date
of the earnings release of KeyCorp for the first quarter of each year,
commencing in 1995, to those persons who are then Non-employee Directors of
KeyCorp, except that no one individual shall be granted Options in an aggregate
of more than 45,187 shares, and except that if the Executive Vice President and
General Counsel of KeyCorp determines in his sole discretion that on such date
KeyCorp is in possession of material non-public information concerning its
affairs, such grant shall be delayed until the third day on which trading
occurs on the New York Stock Exchange following the public dissemination of
such information or the date of an event which renders such information
immaterial.

                          (b)  Subject to the terms of the Plan, and subject to
review by the Board, the Committee shall have exclusive jurisdiction (i) to
determine the dates on which, or the time periods during which, the Option may
be exercised, (ii) to determine the purchase price of the shares subject to
each Option in accordance with Section 6 of the Plan and (iii) to prescribe the
form, which shall be consistent with the Plan, of the instrument evidencing any
Options granted under the Plan.

                          (c)  Neither anything contained in the Plan or in any
document under the Plan nor the grant of any Option under the Plan shall confer
upon any Optionee any right to continue as a Director of KeyCorp or limit in
any respect the right of KeyCorp's shareholders to terminate the Optionee's
directorship at any time and for any reason.

                          8.  NON-TRANSFERABILITY OF OPTIONS.  No Option 
granted under the Plan shall be assignable or transferable by the Optionee 
other than by will or the laws of descent and distribution, and during the 
lifetime of an Optionee the Option shall be exercisable only by such Optionee.

                          9.  TERM AND EXERCISE OF OPTIONS.

                          (a)  Each Option granted under the Plan shall 
terminate on the date which is 10 years after the date of grant. The Committee 
at its discretion may provide further limitations on the exercisability of 
Options 







<PAGE>   11
granted under the Plan.  An Option may be exercised only during the continuance
of the Optionee's service as a Director, except as provided in Sections 10 and
11 of the Plan.

                          (b)  A person electing to exercise an Option shall
give written notice to KeyCorp of such election and of the number of shares he
or she has elected to purchase, in such forms as the Committee shall have
prescribed or approved, and shall at the time of exercise tender the full
purchase price of the shares he or she has elected to purchase.  The purchase
price shall be paid in full in cash upon the exercise of the Option; provided,
however, that in lieu of cash, with the approval of the Committee at or prior
to exercise, an Optionee may exercise his or her Option by tendering to KeyCorp
Common Shares owned by him or her and having a fair market value equal to the
cash exercise price applicable to his or her Option, with the then fair market
value of such stock to be determined in the same manner as provided in Section
6 of the Plan with respect to the determination of the fair market value of
Common Shares on the date an Option is granted.

                          (c)  An Optionee or a transferee of an Option shall
have no rights as a shareholder with respect to any shares covered by his or
her Option until the date the stock certificate is issued evidencing ownership
of the shares.  No adjustments shall be made for dividends (ordinary or
extraordinary), whether in cash, securities or other property, or distributions
or other rights, for which the record date is prior to the date such stock
certificate is issued, except as provided in Section 15 hereof.

                          10.  TERMINATION OF DIRECTORSHIP.  If an Optionee's 
status as a Director ceases for any reason other than death, any Option granted 
to him or her under the Plan shall terminate, and all rights under the Option 
shall cease, except

                          (a)  In the case of an Option held by an Optionee who
is not permanently and totally disabled (within the meaning of Section 22(e)3
of the Code), such Option shall terminate eighteen months after the termination
of such Optionee as a director.

                          (b)  In the case of an Option held by an Optionee who
is permanently and totally disabled (within the meaning of Section 22(e)(3) of
the Code), such Option shall terminate 12 months after the termination of such
Optionee as a director.

                          (c)  The foregoing notwithstanding, no Option shall 
be exercisable after its expiration date.
<PAGE>   12
                          11.  DEATH OF OPTIONEE.  If an Optionee dies while 
serving as a Director, or after cessation of such service but within the period 
during which he or she could have exercised the Option under Section 10 of the 
Plan, then the Option may be exercised by the executors or administrators of the
Optionee's estate or by any person or persons who have acquired the Option
directly from the Optionee by bequest or inheritance, within twenty-four months
(or such other period as prescribed by the Committee) after the Optionee's
death, except that no Option shall be exercisable after its expiration date.

                          12.  MODIFICATION, EXTENSION AND RENEWAL OF OPTIONS. 
Subject to the terms and conditions and within the limitations of the Plan, the
Committee may modify outstanding Options granted under the Plan, but no such 
modification shall alter or modify the amount or purchase price of the shares 
subject to such Option (except pursuant to Section 15 of the Plan) or the 
timing of the award of such Option.  The foregoing notwithstanding, no 
modification of an Option shall, without the consent of the Optionee, alter or 
impair any rights or obligations under any Option theretofore granted under the
Plan.

                          13.  PERIOD IN WHICH OPTION MAY BE GRANTED.  Options 
may be granted pursuant to the Plan at any time on or before April 30, 1997.

                          14.  AMENDMENT OR TERMINATION OF THE PLAN.  The Board 
may at any time terminate, amend, modify or suspend the Plan, provided that, 
without the approval of the shareholders of KeyCorp, no amendment or 
modification shall be made by the Board which:

                          (a)  Increases the maximum number of shares as to 
         which Options may be granted under the Plan;

                          (b)  Alters the method by which the Option price is
         determined;

                          (c)  Extends any Option for a period longer than 10 
         years after the date of grant;

                          (d)  Materially modifies the requirements as to 
         eligibility for participation in the Plan;

                          (e)  Amends Paragraphs 7(a) or 7(b) at intervals more
         frequent than once every six months except to the extent necessary to
         comport with changes in the Code, the Employee Retirement Income
         Security Act, or the rules thereunder; or





<PAGE>   13
                          (f)  Alters this Section 14 so as to defeat its
         purpose.

Further, no amendment, modification, suspension or termination of the Plan
shall in any manner affect any Option theretofore granted under the Plan
without the consent of the Optionee or any person validly claiming under or
through the Optionee.

                          15.  CHANGES IN CAPITALIZATION.

                          (a)  In the event that the shares of KeyCorp, as
presently constituted, shall be changed into or exchanged for a different
number or kind of shares of stock or other securities of KeyCorp or of another
corporation (whether by reason of merger, consolidation, recapitalization,
reclassification, stock dividend, stock split, combination of shares or
otherwise) or if the number of such shares of stock shall be increased through
the payment of a stock dividend, then, subject to the provision of Subsection
(c) below, there shall be substituted for or added to each share of stock of
KeyCorp which was theretofore appropriated, or which thereafter may become
subject to an Option under the Plan, the number and kind of shares of stock or
other securities into which each outstanding share of the stock of KeyCorp
shall be so changed or for which each such share shall be exchanged or to which
each such share shall be entitled, as the case may be.  Outstanding Options
shall also be appropriately amended as to price and other terms, as may be
necessary to reflect the foregoing events.

                          (b)  If there shall be any other change in the number
or kind of the outstanding shares of the stock of KeyCorp, or of any stock or
other securities into which such stock shall have been changed, or for which it
shall have been exchanged, and if the Board or the Committee (as the case may
be), shall in its sole discretion, determine that such change equitably
requires an adjustment in any Option which was theretofore granted or which may
thereafter be granted under the Plan, then such adjustment shall be made in
accordance with such determination.

                          (c)  A dissolution or liquidation of KeyCorp or a
merger or consolidation in which KeyCorp is not the surviving corporation shall
cause each outstanding Option to terminate, except to the extent that another
corporation may and does in the transaction assume and continue the Option or
substitute its own Options.  In either event, the Board or the Committee (as
the case may be) shall have the right to accelerate the time within which the
Option may be exercised.
<PAGE>   14
                          (d)  Fractional shares resulting from any adjustment
in Options pursuant to this Section 15 may be settled as the Board or the
Committee (as the case may be) shall determine.

                          (e)  To the extent that the foregoing adjustments
relate to stock or securities of KeyCorp such adjustments shall be made by the
Committee, whose determination in that respect shall be final, binding and
conclusive.  Notice of any adjustment shall be given by KeyCorp to each holder
of an Option which shall have been so adjusted.

                          (f)  The grant of an Option pursuant to the Plan
shall not affect in any way the right or power of KeyCorp to make adjustments,
reclassifications, reorganizations or changes of its capital or business
structure, to merge, to consolidate, to dissolve, to liquidate or to sell or
transfer all or any part of its business or assets.

                          16.  LISTING AND REGISTRATION OF SHARES.

                          (a)  No Option granted pursuant to the Plan shall be
exercisable in whole or in part if at any time the Board or the Committee (as
the case may be) shall determine in its discretion that the listing,
registration or qualification of the Common Shares subject to such Option on
any securities exchange or under any applicable law, or the consent or approval
of any governmental regulatory body, is necessary or desirable as a condition
of, or in connection with, the granting of such Option or the issue of shares
thereunder, unless such listing, registration, qualification, consent or
approval shall have been effected or obtained free of any condition not
acceptable to the Board.

                          (b)  If a registration statement under the Securities
Act of 1933 with respect to the shares issuable upon exercise of any Option
granted under the Plan is not in effect at the time of exercise, as a condition
of the issuance of the shares the person exercising such Option shall give the
Committee a written statement, satisfactory in form and substance to the
Committee, that he or she is acquiring the shares for his or her own account
for investment and not with a view to their distribution.  KeyCorp may place
upon any stock certificate for shares issuable upon exercise of such Option the
following legend or such other legend as the Committee may prescribe to prevent
disposition of the shares in violation of the Securities Act of 1933 or other
applicable law:
<PAGE>   15
         THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
         UNDER THE SECURITIES ACT OF 1933 ("ACT") AND MAY NOT BE SOLD, PLEDGED,
         HYPOTHECATED OR OTHERWISE TRANSFERRED OR OFFERED FOR SALE IN THE
         ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT WITH RESPECT TO THEM
         UNDER THE ACT OR A WRITTEN OPINION OF COUNSEL FOR KEYCORP THAT
         REGISTRATION IS NOT REQUIRED.

               17.  PLAN EFFECTIVE DATE.  The Plan was approved by KeyCorp's
shareholders at the Annual Meeting of Shareholders held on April 30, 1987 and
became effective on that date.  Unless sooner terminated by the Board, the Plan
will terminate ten years from its effective date and no Options may be granted
under the Plan after such termination date.  The Plan was restated by action of
the Board of Directors on November 17, 1994, to, among other things (i) adjust
the number of shares covered by the Plan and other various share limits
contained in the Plan as a result of the 3-for-2 stock split by means of a
stock dividend on April 15, 1992 and the 1.205 exchange ratio applicable in the
merger (the "Merger") of the former KeyCorp, a New York corporation, into
Society Corporation, an Ohio corporation, on March 1, 1994, (ii) conform the
provisions of the Plan to Ohio law and KeyCorp's Regulations, both of which
became applicable as a result of the Merger, and (iii) incorporate all
amendments to the Plan.

<PAGE>   1
<TABLE>
                                                                    EXHIBIT 11
                                   KEYCORP
                  COMPUTATION OF NET INCOME PER COMMON SHARE
               (dollars in thousands, except per share amounts)


                                                                                                                                    
<CAPTION>
                                                                               Year ended December 31,
                                                          ----------------------------------------------------------
                                                                    1994                1993               1992
                                                          ---------------------------------------------------------- 
<S>                                                             <C>               <C>             <C>
NET INCOME APPLICABLE TO COMMON SHARES              
     Net income                                                    $853,490            $709,926          $592,098
     Less: Preferred dividend requirements                           16,000              18,097            24,029
                                                          -----------------   ------------------   -----------------
     Net income applicable to Common Shares                        $837,490            $691,829          $568,069
                                                          =================   ==================   =================

NET INCOME PER COMMON SHARE
     Weighted average Common Shares outstanding                 243,067,487         239,775,188       235,004,821
                                                          =================   ==================   =================
     Net income applicable to Common Shares                        $837,490            $691,829          $568,069
                                                          =================   ==================   =================
     Net income per Common Share                                      $3.45               $2.89             $2.42
                                                          =================   ==================   =================

NET INCOME PER COMMON SHARE -- PRIMARY
     Weighted average Common Shares outstanding                 243,067,487         239,775,188       235,004,821
     Dilutive common stock options (1)                            2,398,245           1,803,680         1,977,550
                                                          -----------------   ------------------   -----------------

     Weighted average Common Shares and Common Share 
       equivalents outstanding                                  245,465,732         241,578,868       236,982,371
                                                          =================   ==================   =================
     Net income applicable to Common Shares                        $837,490            $691,829          $568,069
                                                          =================   ==================   =================
     Net income per Common Share                                      $3.41               $2.86             $2.40
                                                          =================   ==================   =================

NET INCOME PER COMMON SHARE -- FULLY DILUTED
     Weighted average Common Shares outstanding                 243,067,487         239,775,188       235,004,821
     Dilutive common stock options (1)                            2,400,089           1,944,892         2,781,189
                                                          -----------------   ------------------   -----------------
     Weighted average Common Shares and Common Share
       equivalents outstanding                                  245,467,576         241,720,080       237,786,010
                                                          =================   ==================   =================
     Net income applicable to Common Shares                        $837,490            $691,829          $568,069
                                                          =================   ==================   =================
     Net income per Common Share                                      $3.41               $2.86             $2.39
                                                          =================   ==================   =================



<FN>
(1)  Dilutive common stock options are based on the treasury stock method using average market price in computing net
     income per Common Share -- primary, and the higher of period-end market price or average market price in computing
     net income per Common Share -- fully diluted.

</TABLE>

<PAGE>   1
                                                        EXHIBIT 12


                                    KEYCORP
           COMPUTATION OF CONSOLIDATED RATIO OF EARNINGS TO COMBINED
                  FIXED CHARGES AND PREFERRED STOCK DIVIDENDS
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                                                         Year ended December 31,
                                                            1994              1993            1992           1991            1990
<S>                                                     <C>               <C>             <C>            <C>             <C>
Computation of Earnings:
 Net income                                             $  853,490        $  709,926      $  592,098     $  313,696      $  256,098
 Add: Provision (credit) for income taxes                  429,981           373,972         279,632        136,684          15,173
 Less: Cumulative effect of accounting change                                                  6,613                          2,714
                                                        ----------        ----------      ----------     ----------      ----------
  Income before income taxes                             1,283,471         1,083,898         865,117        450,380         268,557
 Fixed charges, excluding interest on deposits             513,225           344,585         324,365        422,189         472,468
                                                        ----------        ----------      ----------     ----------      ----------
  Total earnings for computation,
   excluding interest on deposits                        1,796,696         1,428,483       1,189,482        872,569         741,025
 Interest on deposits                                    1,324,576         1,233,331       1,468,974      2,135,651       2,230,759
  Total earnings for computation,                       ----------        ----------      ----------     ----------      ----------
   including interest on deposits                       $3,121,272        $2,661,814      $2,658,456     $3,008,220      $2,971,784
                                                        ==========        ==========      ==========     ==========      ==========
Computation of Fixed Charges:
 Net rental expense                                     $  124,168        $  130,361      $  130,973     $  118,855      $  107,615
 Portion of net rental expense deemed                   ==========        ==========      ==========     ==========      ==========
  representative of interest                            $   40,975        $   43,019      $   43,221     $   38,450      $   35,470
 Interest on short-term borrowed funds                     334,456           174,664         174,059        288,220         339,876
 Interest on long-term debt                                137,794           126,902         107,085         95,519          97,122
  Total fixed charges, excluding interest               ----------        ----------      ----------     ----------      ----------
   on deposits                                             513,225           344,585         324,365        422,189         472,468
 Interest on deposits                                    1,324,576         1,233,331       1,468,974      2,135,651       2,230,759
  Total fixed charges, including interest               ----------        ----------      ----------     ----------      ----------
   on deposits                                          $1,837,801        $1,577,916      $1,793,339     $2,557,840      $2,703,227
                                                        ==========        ==========      ==========     ==========      ==========
Combined Fixed Charges and Preferred Stock Dividends:
 Preferred stock dividend requirement on
  a pre-tax basis                                       $   24,061        $   27,630      $   35,505     $   23,292      $    7,484
 Total fixed charges, excluding interest
  on deposits                                              513,225           344,585         324,365        422,189         472,468
  Combined fixed charges and preferred stock            ----------        ----------      ----------     ----------      ----------
   dividends, excluding interest on deposits               537,286           372,215         359,870        445,481         479,952
 Interest on deposits                                    1,324,576         1,233,331       1,468,974      2,135,651       2,230,759
  Combined fixed charges and preferred stock            ----------        ----------      ----------     ----------      ----------
   dividends, including interest on deposits            $1,861,862        $1,605,546      $1,828,844     $2,581,132      $2,710,711
                                                        ==========        ==========      ==========     ==========      ==========

Ratio of Earnings to Fixed Charges:

  Excluding deposit interest                                  3.50X             4.15X           3.67X          2.07X           1.57X
  Including deposit interest                                  1.70X             1.69X           1.48X          1.18X           1.10X

Ratio of Earnings to Combined Fixed Charges and
 Preferred Stock Dividends:
  Excluding deposit interest                                  3.34X             3.84X           3.31X          1.96X           1.54X
  Including deposit interest                                  1.68X             1.66X           1.45X          1.17X           1.10X

</TABLE>


<PAGE>   1
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

<CAPTION>

                                   CONTENTS

Management's Discussion and Analysis of
Financial Condition and Results of Operations
<S>                                                                                      <C>
  Glossary of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
  Introduction  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
  Performance Overview  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
  Group Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  21
  Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
      Net Interest Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
      Asset and Liability Management  . . . . . . . . . . . . . . . . . . . . . . . . . .  26
      Noninterest Income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31
      Noninterest Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
      Income Taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
  Financial Condition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
      Loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
      Securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35
      Asset Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
      Deposits and Other Sources of Funds . . . . . . . . . . . . . . . . . . . . . . . .  41
      Liquidity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
      Capital and Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
  Fourth Quarter Results  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  44
  Banking Services Data by Region . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
Six-Year Consolidated Balance Sheets  . . . . . . . . . . . . . . . . . . . . . . . . . .  47
Six-Year Consolidated Statements of Income  . . . . . . . . . . . . . . . . . . . . . . .  48
Report of Management  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
Report of Ernst & Young LLP/Independent Auditors  . . . . . . . . . . . . . . . . . . . .  49
Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
</TABLE>





                                                                              17
<PAGE>   2
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS


GLOSSARY OF TERMS

CAPITAL COMPONENTS AND RATIOS:

  LEVERAGE RATIO: Tier I capital as a percentage of average quarterly assets,
  less goodwill and other non-qualifying intangible assets.

  NET RISK-ADJUSTED ASSETS: The sum of risk-weighted assets plus the
  risk-weighted credit equivalent amounts of off-balance sheet items, less
  goodwill, other non-qualifying intangible assets, and the non-qualifying
  portion of the allowance for loan losses.

  TANGIBLE EQUITY: Total shareholders' equity less goodwill and other
  intangible assets.

  TIER I CAPITAL: The sum of common shareholders' equity (including Common
  Shares, capital surplus, and retained earnings; excluding net unrealized
  gains and losses on securities, except for net unrealized losses on
  marketable equity securities) plus noncumulative perpetual preferred stock,
  less goodwill and other non-qualifying intangible assets.

  TIER I RISK-ADJUSTED CAPITAL RATIO: The ratio of Tier I capital to net
  risk-adjusted assets. The Federal regulatory minimum standard for the Tier I
  risk-adjusted capital ratio is 4.00%.

  TOTAL CAPITAL: The sum of Tier I capital plus Tier II capital (including the
  qualifying portions of the allowance for loan losses, subordinated debt
  instruments, and certain hybrid capital instruments).

  TOTAL RISK-ADJUSTED CAPITAL RATIO: The ratio of total capital to net
  risk-adjusted assets. The Federal regulatory minimum standard for the total
  risk-adjusted capital ratio is 8.00%.

EARNING ASSETS: The sum of loans, loans held for sale, investment securities,
securities available for sale and short-term investments (interest-bearing
deposits with banks, Federal funds sold, securities purchased under agreements
to resell, and trading account assets).

EFFICIENCY RATIO: Noninterest expense (excluding merger and integration 
charges and other significant nonrecurring charges) divided by taxable- 
equivalent net interest income plus noninterest income (excluding net 
securities transactions and certain gains on asset sales).

INTEREST-BEARING LIABILITIES: The sum of interest-bearing deposits, Federal
funds purchased, securities sold under repurchase agreements, other short-term
borrowings, and long-term debt.

INTEREST RATE SPREAD: The difference between the taxable-equivalent yield on
earning assets and the rate paid on interest-bearing liabilities.

INTEREST RATE SWAP: A contract wherein one party pays a fixed rate of interest
based on a notional amount to a second party, which pays to the first party a
variable rate of interest based on the same notional amount.

MERGER AND INTEGRATION CHARGES: Expenses directly related to mergers and
consisting of investment banking and other professional fees; severance
payments and other employee costs; systems and facilities costs; and other
merger-related costs.

NET INTEREST MARGIN: Taxable-equivalent net interest income as a percentage of
average earning assets.

NONPERFORMING ASSETS: The sum of nonperforming loans plus other real estate
owned and other nonperforming assets (primarily venture capital investments).

NONPERFORMING LOANS: The sum of loans on a nonaccrual basis (for purposes of
interest recognition) plus loans whose repayment criteria have been
renegotiated to less-than-market terms due to the inability of the borrowers 
to repay the loans in accordance with their original terms.

OTHER REAL ESTATE OWNED ("OREO"): Real estate acquired in either actual or,
where the borrower's circumstances appear to make actual foreclosure likely,
in-substance foreclosures.

OVERHEAD RATIO: Noninterest expense (excluding merger and integration charges
and other significant nonrecurring charges) less noninterest income (excluding
net securities transactions and certain gains on asset sales) divided by
taxable-equivalent net interest income.

RETURN ON AVERAGE TOTAL ASSETS: Net income as a percentage of average total
assets.

RETURN ON AVERAGE COMMON EQUITY: Net income, less preferred dividends, as a
percentage of average common shareholders' equity.

TAXABLE-EQUIVALENT INCOME: Tax-exempt income which has been adjusted to an
amount that would yield the same after-tax income had the income been subject
to taxation at the statutory Federal income tax rate.



                                      18
<PAGE>   3
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

INTRODUCTION

The financial information contained in this report reflects the March 1, 1994,
merger of KeyCorp, a financial services holding company headquartered in
Albany, New York ("old KeyCorp"), and Society Corporation, a financial services
holding company headquartered in Cleveland, Ohio ("Society"). In the merger,
Society was the surviving corporation, but changed its name to "KeyCorp." The
merger of old KeyCorp and Society (the "Merger"), was accounted for as a
pooling of interests and, accordingly, the financial information included in
the remainder of this discussion and analysis of the financial condition and
results of operations of KeyCorp and its subsidiaries (the "Corporation")
presents the combined results of old KeyCorp and Society as if the Merger had
been in effect for all periods presented.

The Merger, one of the largest financial institution mergers in U.S. history,
was successfully completed only five months after the definitive merger
agreement had been announced. The resulting "new" KeyCorp is one of the
nation's largest and most profitable bank holding companies with total assets
of $66.8 billion and equity capital of $4.7 billion at December 31, 1994. It
provides banking and other financial services across much of the country's
northern tier and in Florida through a network of subsidiaries operating 1,272
full-service banking offices in 13 states, comprising the nation's fifth
largest domestic branch network as of December 31, 1994. The banking franchise
was expanded to 14 states as a result of the acquisition of BANKVERMONT
Corporation on January 27, 1995.

In order to best leverage the capabilities of the new company and to support
future earnings growth, a strategic planning process known as "First Choice
2000" was launched in the third quarter of 1994. The purpose of this initiative
is to redeploy corporate resources in order to accelerate the growth prospects
of the Corporation's most promising businesses. An early decision resulting
from First Choice 2000 was to sell the residential mortgage loan servicing
operations of KeyCorp Mortgage Inc. ("KMI"), a mortgage banking subsidiary. As
a result, the Corporation entered into a definitive agreement to sell KMI's
residential mortgage loan servicing operations to NationsBanc Mortgage Corp. (a
subsidiary of NationsBank Corp.) on February 22, 1995. The transaction is
expected to close by the end of the first quarter of 1995, pending necessary
Federal regulatory approvals. The Corporation's pending acquisition of Spears,
Benzak, Salomon & Farrell, a New York-based investment management firm, is one
example of how management intends to pursue alternative strategic
opportunities, such as the asset management business, an area believed to have
potential for significant growth.

The remainder of this discussion is devoted to an analysis of the financial
condition and results of operations of the Corporation for the periods
presented. It should be read in conjunction with the consolidated financial
statements and notes thereto, presented on pages 50 through 75 of this report.

PERFORMANCE OVERVIEW

Record earnings were achieved in 1994, despite the adverse impact of a dramatic
rise in interest rates during the year. The Corporation recorded net income of
$853.5 million, or $3.45 per Common Share, up from previous consecutive records
of $709.9 million, or $2.89 per Common Share, recorded in 1993, and $592.1
million, or $2.42 per Common Share, recorded in 1992. These record earnings
levels resulted in a return on average common equity for 1994 of 18.87%, up
from 17.27% and 16.33% in 1993 and 1992, respectively. The return on average
total assets was 1.36% in 1994, 1.24% in 1993 and 1.13% in 1992. Figure 1
presents the primary income and expense components for each of the three years
in the period ended December 31, 1994, expressed on a per Common Share basis.

Interest rate increases had a negative impact on both the Corporation's net
interest margin, as well as the level of fee

<TABLE>
                        FIGURE 1 COMPONENTS OF EARNINGS
                               PER COMMON SHARE
<CAPTION>
Year ended December 31,
                                                                          Change
                                                                      1994 vs. 1993
                                                                   -------------------
                                 1994       1993         1992       Amount     Percent
- --------------------------------------------------------------------------------------
<S>                             <C>        <C>          <C>        <C>         <C>
Interest income                 $18.47     $17.57       $17.87     $  .90        5.1%
Interest expense                  7.39       6.40         7.45        .99       15.5
- --------------------------------------------------------------------------------------
Net interest income              11.08      11.17        10.42       (.09)       (.8)
- --------------------------------------------------------------------------------------
Provision for loan losses          .51        .88         1.44       (.37)     (42.0)
- --------------------------------------------------------------------------------------
Net interest income
  after provision for
  loan losses                    10.57      10.29         8.98        .28        2.7
Noninterest income                3.63       4.18         3.94       (.55)     (13.2)
Noninterest expense               8.92       9.95         9.24      (1.03)     (10.4)
- --------------------------------------------------------------------------------------
Income before
  income taxes                    5.28       4.52         3.68        .76       16.8
Income taxes                      1.77       1.56         1.19        .21       13.5
Cumulative effect of
  accounting change                --          --          .03         --         --
Preferred dividends                .06        .07          .10       (.01)     (14.3)
- --------------------------------------------------------------------------------------
Earnings per
  Common Share                  $ 3.45     $ 2.89       $ 2.42     $  .56       19.4%
                                ======     ======       ======     ======     
- --------------------------------------------------------------------------------------
</TABLE>





                                      19
<PAGE>   4
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>
                                                 FIGURE 2 SELECTED FINANCIAL DATA
<CAPTION>
                                                                                                                      Compound
                                                                                                                   Annual Rate
dollars in millions,                                                                                                 of Change
except per share amounts       1994            1993           1992          1991          1990          1989        (1989-1994)
- ------------------------------------------------------------------------------------------------------------------------------
<S>                         <C>           <C>            <C>          <C>            <C>            <C>             <C>
YEAR ENDED DECEMBER 31,
Interest income             $ 4,490.1      $  4,213.9     $  4,198.8    $  4,652.4    $  4,528.8     $  4,410.2            .4%
Interest expense              1,796.8         1,534.9        1,750.1       2,519.4       2,667.7        2,615.8          (7.2)
Net interest income           2,693.3         2,679.0        2,448.7       2,133.0       1,861.1        1,794.4           8.5
Provision for loan losses       125.2           211.7          338.4         466.2         517.2          306.2         (16.4)
Noninterest income              882.6         1,001.7          925.2         849.3         744.2          635.1           6.8
Noninterest expense           2,167.2         2,385.1        2,170.4       2,065.7       1,819.5        1,705.8           4.9
Income before income taxes    1,283.5         1,083.9          865.1         450.4         268.6          417.5          25.2
Net income                      853.5           709.9          592.1         313.7         256.1          286.7          24.4
Net income applicable to 
  Common Shares                 837.5           691.8          568.1         297.5         249.0          281.3          24.4
- ------------------------------------------------------------------------------------------------------------------------------
PER COMMON SHARE
Net income                  $    3.45      $     2.89     $     2.42    $     1.31    $     1.13     $     1.26          22.3%
Cash dividends                   1.28            1.12            .98           .92           .88            .80           9.9
Book value at year-end          18.88           17.53          15.64         14.10         13.48          13.29           7.3
Market price at year-end        25.00           29.75          32.13         24.75         16.13          17.07           7.9
Dividend payout ratio           37.10%          38.75%         40.50%        70.23%        77.88%         63.49%        (10.2)
Weighted average Common 
  Shares (000)              243,067.5       239,775.2      235,004.8     227,116.2     220,078.6      223,901.3           1.7
- ------------------------------------------------------------------------------------------------------------------------------
AT DECEMBER 31,
Loans                       $46,224.7      $ 40,071.3     $ 36,021.8    $ 35,534.3    $ 34,193.7     $ 31,570.4           7.9%
Earning assets               60,046.5        54,352.7       49,380.8      48,207.9      44,668.2       41,871.4           7.5
Total assets                 66,798.1        59,631.2       55,068.4      53,600.9      49,953.4       47,205.1           7.2
Deposits                     48,564.2        46,499.1       43,433.1      42,835.0      40,935.3       37,375.4           5.4
Long-term debt                3,569.8         1,763.9        1,790.1       1,224.5       1,145.2        1,177.4          24.8
Common shareholders' 
  equity                      4,538.5         4,233.6        3,683.3       3,272.4       2,941.7        2,929.1           9.2
Total shareholders' 
  equity                      4,698.5         4,393.6        3,927.3       3,516.4       3,025.7        2,979.4           9.5
Full-time equivalent 
  employees                    29,211          29,983         29,117        29,509        28,741         28,324            .6
- ------------------------------------------------------------------------------------------------------------------------------
PERFORMANCE RATIOS
Return on average total 
  assets                         1.36%           1.24%          1.13%          .60%          .54%           .64%          N/A
Return on average common 
  equity                        18.87           17.27          16.33          9.29          8.39           9.56           N/A
Return on average total                        
  equity                        18.56           16.95          15.91          9.31          8.41           9.53           N/A
Efficiency                      59.39           60.50          60.96         65.27         66.92          67.09           N/A
Overhead                        46.14           46.85          47.21         52.63         54.58          56.50           N/A
Net interest margin              4.83            5.31           5.31          4.71          4.53           4.64           N/A
- ------------------------------------------------------------------------------------------------------------------------------
CAPITAL RATIOS AT DECEMBER 31,                                              
Equity to assets                 7.03%           7.37%          7.13%         6.56%         6.06%          6.31%          N/A
Tangible equity to tangible 
  assets                         6.19            6.51           6.11          5.45          4.79           5.39           N/A
Tier I risk-adjusted capital     8.48            8.73           8.56          7.67          6.75            N/A           N/A
Total risk-adjusted capital     11.62           12.22          11.73          9.80          9.17            N/A           N/A
Leverage                         6.63            6.72           6.56          5.97          5.23            N/A           N/A
- ------------------------------------------------------------------------------------------------------------------------------
<FN>
The comparability of the information presented above is affected by certain acquisitions and divestitures completed by KeyCorp in 
the time periods presented. For further information concerning these transactions, refer to Note 2, Mergers, Acquisitions and 
Divestitures appearing on page 56.
N/A = Not Applicable
</TABLE>

income generated from its mortgage banking, trust and asset management, and 
insurance and brokerage activities. Steps were taken in the fourth quarter of 
1994 and the first quarter of 1995 to reconfigure the balance sheet in order to 
reduce the Corporation's exposure to further increases in interest rates. These
steps included the sale of certain securities during the fourth quarter of 1994,
resulting in losses of $23.7 million ($14.3 million after tax, $.06 per Common 
Share). The balance sheet reconfiguration plans are described in greater detail 
in the Asset and Liability Management section, beginning on page 26 of this 
discussion. In 1993, net income was adversely impacted by merger and 
integration charges of $118.7 million ($80.6 million after tax, $.33 per Common 
Share) recorded in the fourth quarter in connection with the Merger. These 
merger and integration charges are described in greater detail in Note 12, 
Merger and Integration Charges, on page 66 of this report. Excluding the impact 
of the securities losses and merger and integration charges referred to above, 
1994 net income grew by $77.3 million, or 10%, relative to the previous year. 
The 1994 improvement reflected a $10.0 million, or .4%, increase in taxable-
equivalent net interest income, an $86.5 million, or 41%, decrease in the

                                      20
<PAGE>   5
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
provision for loan losses and a $99.2 million, or 4%, decrease in
noninterest expense. These positive factors were offset in part by a
$95.4 million, or 10%, decrease in noninterest income and a $56.0
million, or 15%, increase in tax expense. Adjusting for the securities
losses and merger and integration charges referred to  previously, the
return on average common equity and the return on average total
assets were 19.19% and 1.39%, respectively, in 1994, and 19.29% and
1.39%, respectively, in 1993. The efficiency ratio, which measures the 
extent to which recurring revenues are used to pay operating expenses, 
improved in 1994, decreasing from 60.50% in 1993 to 59.39%.

Net income in 1992 was also impacted by merger and integration
charges. These charges totaled $50.0 million ($34.2 million after tax,
$.15 per Common Share) recorded in the first quarter in connection with 
the merger with Ameritrust Corporation ("Ameritrust") and $42.7 million 
($32.4 million after tax, $.14 per Common Share) recorded in the fourth 
quarter in connection with the merger with Puget Sound Bancorp ("PSB"). 
Excluding the merger and integration charges in both 1993 and 1992, net 
income in 1993 grew by $131.8 million, or 20%, relative to the previous 
year.  This 1993 improvement reflected a $221.2 million, or 9%, increase in
taxable-equivalent net interest income, a $76.5 million, or 8%,
increase in noninterest income and a $126.7 million, or 37%, decrease
in the provision for loan losses. Income taxes increased $94.3 million,
or 34%, while noninterest expense grew $188.7 million, or 9%, after adjusting
for the merger and integration charges in both years. On an adjusted
basis, the 1992 return on average common equity, return on average
total assets and efficiency ratios were 18.25%, 1.26% and 60.96%,
respectively.

The substantially lower provision for loan losses in both 1994 and
1993 reflected continuing improvements in asset quality. Total
nonperforming assets were $339.8 million at December 31, 1994,
compared with $500.1 million and $900.2 million at December 31,
1993 and 1992, respectively.

Each of the items referred to in this performance overview is more fully 
described in the following discussion or in the notes to the consolidated 
financial statements presented on pages 54 through 75 of this report.

GROUP PERFORMANCE
Presented in Figure 3 is a summary of the Corporation's 1994
financial results by primary business group. These financial results
were derived from the Corporation's internal profitability reporting
system. Where appropriate, funds transfer pricing was used to
determine net interest income. Direct overhead costs have been
allocated based on standard unit costs and actual volume
measurements. A brief description of each of the groups is presented
below.

BANKING
In 1994, net income for the Banking Group was $842.6
million. The results reflect KeyCorp's traditional banking

<TABLE>
                                                    FIGURE 3 GROUP PERFORMANCE
<CAPTION>
                                                                 Trust      Insurance
                                              Mortgage       and Asset            and        Eliminations         KeyCorp
dollars in millions                  Banking   Banking      Management      Brokerage           and Other    Consolidated
- -------------------------------------------------------------------------------------------------------------------------
<S>                                <C>         <C>             <C>             <C>             <C>             <C>
YEAR ENDED DECEMBER 31, 1994
Net interest income (TE)           $ 2,754.5    $ 23.5          $  6.1          $  4.4          $ (36.4)        $ 2,752.1
Provision for loan losses              124.8        --              --              --               .4             125.2
Noninterest income                     479.2     103.9           223.3            64.0             12.2             882.6
Noninterest expense                  1,775.9     126.5           174.1            44.7             46.0           2,167.2
- -------------------------------------------------------------------------------------------------------------------------
Income (loss) before income 
  taxes (TE)                         1,333.0        .9            55.3            23.7            (70.6)          1,342.3
Income taxes                           434.7      (2.5)           16.2             8.5            (26.9)            430.0
Taxable-equivalent adjustment           55.7        --              .2              .7              2.2              58.8
- -------------------------------------------------------------------------------------------------------------------------
Net income (loss)                  $   842.6    $  3.4          $ 38.9          $ 14.5          $ (45.9)        $   853.5
                                   =========    ======          ======          ======          =======         =========
Efficiency ratio                       54.31%    99.29%          75.90%          65.39%             N/M             59.39%
- -------------------------------------------------------------------------------------------------------------------------
AT DECEMBER 31, 1994
Loans1                             $46,785.7    $395.6              --              --          $(601.5)        $46,579.8
Total assets                        66,490.2     835.7          $102.0          $ 71.5           (701.3)         66,798.1
Deposits                            49,054.7       1.5           140.0              .4           (632.4)         48,564.2
- -------------------------------------------------------------------------------------------------------------------------
<FN>
(1)Includes mortgage loans held for sale.
TE = Taxable Equivalent
N/M = Not Meaningful
</TABLE>
                                      21
<PAGE>   6
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

franchise, delivering consumer and corporate banking services throughout the 
Corporation's extensive branch network (comprised of 1,272 full-service banking 
offices throughout 13 states), and increasingly, through alternate delivery 
systems (e.g., home banking, video banking terminals). In addition to the 
customary banking services of accepting deposits and making loans, the consumer 
finance operations of the Banking Group include the following units: small 
business lending, credit card and merchant services, residential real estate 
lending, education lending and sales finance functions (including automobile, 
marine and recreational vehicle loans and lease financing). Corporate banking 
units include middle market and large corporate lending functions and certain 
specialty finance activities (including media and health care lending, 
structured finance, and commercial real estate). The composition of the 
Corporation's loan portfolio, its other earning assets and sources of funding
are discussed in greater detail in the Financial Condition section, beginning 
on page 33.

MORTGAGE BANKING
Net income for the Mortgage Banking Group totaled $3.4 million in 1994. 
KeyCorp engages in mortgage banking activities principally through KMI, a 
mortgage banking subsidiary which originates, packages, services and sells
residential mortgage loans, and, to a lesser extent, services commercial and 
income property loans. Its business activities are conducted throughout all of 
the geographic areas in which KeyCorp's banking subsidiaries are located, 
except Florida. As of December 31, 1994, KMI serviced approximately 390,000 
mortgage loans totaling approximately $28 billion. On February 22, 1995, 
KeyCorp entered into a definitive agreement for the sale of the residential 
mortgage loan servicing operations of KMI to NationsBanc Mortgage Corp., a 
NationsBank Corp. subsidiary. The transaction is expected to close by the end of
the first quarter of 1995, pending necessary Federal regulatory approvals. 
After the sale, KeyCorp will continue to service commercial mortgages and to 
originate residential mortgage loans through its banking franchise. KeyCorp 
plans to package and sell the rights to service all residential mortgage loans 
originated after the KMI sale through a newly formed subsidiary. 

TRUST AND ASSET MANAGEMENT
During 1994, the Trust and Asset Management Group recorded net income of $38.9 
million. The financial results presented under this group reflect the trust and 
asset management services provided by the Corporation through its bank and 
trust company subsidiaries and two registered investment advisory subsidiaries. 
In 1994, fees from investment advisory services accounted for almost 20% of the 
Corporation's total trust and asset management income.  The Trust and Asset 
Management Group provides services to institutional and individual clients, 
including large corporate and public retirement plans, Taft-Hartley plans,
foundations and endowments, and high net worth individuals. The above 
subsidiaries also serve as investment advisers to the Corporation's mutual 
funds. As of December 31, 1994, the Trust and Asset Management Group serviced 
assets totaling approximately $64 billion, of which more than $31 billion 
(excluding corporate trust assets) was managed with investment authority.

INSURANCE AND BROKERAGE
In 1994, net income for the Insurance and Brokerage Group totaled $14.5 
million.  Through its two insurance subsidiaries and the branch network of its 
subsidiary banks, the Corporation reinsures credit life and accident and health 
insurance on loans made by its subsidiary banks. These activities contributed 
$6.1 million to the group's net income in 1994. Through its brokerage 
subsidiary, Key Investments Inc., and its four annuity subsidiaries the 
Corporation also provides investment services and products, including mutual 
funds, annuities, stocks and bonds, to  customers through the branch network, 
as well as through the Corporation's regional private banking, trust and
commercial banking offices. The brokerage subsidiary is one of the largest 
bank-based brokerage units in the country with more than 275 licensed 
professionals. The brokerage and annuity activities contributed the remaining 
$8.4 million of the group's net income in 1994.

ELIMINATIONS AND OTHER
All other activities of the Corporation aggregated a net loss of $45.9 million 
for 1994. This group is primarily comprised of the parent company (which 
accounts for a substantial portion of the group's net loss), eliminations of 
intercompany transactions and certain nonbanking affiliates involved in, among 
other things, the following activities: information technology and operations, 
venture capital, and asset management pursuant to contracts with the FDIC. 
Parent activities include certain centralized functions such as: asset and 
liability management, corporate audit and control, credit policy and 
administration, corporate development, corporate finance and treasury, human 
resources, investor relations, in-house legal counsel, and marketing and 
strategic planning. The financial condition and results of operations of the
parent company are presented in greater detail in Note 18, Condensed Financial 
Information of the Parent Company, beginning on page 74 of this report.

RESULTS OF OPERATIONS

NET INTEREST INCOME
Net interest income, which is comprised of interest and loan-related fee income 
less interest expense, is the principal

                                      22
<PAGE>   7
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

source of earnings for KeyCorp's banking affiliates. Net interest income is 
affected by a number of factors including the level, pricing, mix and maturity 
of earning assets and interest-bearing liabilities (both on and off-balance 
sheet), interest rate fluctuations, and asset quality. To facilitate 
comparisons in the following discussion, net interest income is presented on a 
taxable-equivalent basis, which restates tax-exempt income to an amount that 
would yield the same after-tax income had the income been subject to taxation
at the Federal statutory income tax rate.

Various components of the balance sheet and their respective yields and rates 
which affect interest income and expense are illustrated in Figure 6. The 
information presented in Figure 7 provides a summary of the effect on net 
interest income of changes in the Corporation's yields/rates and average 
balances in 1994 and 1993. A more in-depth discussion of changes in earning 
assets and funding sources is presented in the Financial Condition section 
beginning on page 33.

Net interest income was $2.8 billion in 1994, up $10.0 million from the prior 
year. This followed an increase of $221.2 million, or 9%, in 1993 relative to 
the comparable 1992 period. In 1994, the slight growth in net interest income 
resulted from a higher level of average earning assets, which was substantially 
offset by a 48 basis point decline in the net interest margin to 4.83%. The 
$221.2 million increase in net interest income in 1993 was attributable to 
earning asset growth.

Average earning assets in 1994 totaled $56.9 billion, which was $5.3 billion, 
or 10%, higher than the prior year. This followed an increase of $4.1 billion, 
or 9%, in 1993 in comparison with the previous year. The increase in 1994 
reflected the impact of acquisitions as well as internal growth generated in the
loan and securities portfolios. Average loans rose $4.4 billion, or 12%, in 
1994, while securities (including both investment securities and securities 
available for sale) were up $1.7 billion, or 14%, relative to the prior year. 
These increases were partially offset by lower levels of mortgage loans held 
for sale and short-term investments. As illustrated in Figure 6, the strong 
growth in loans  was attributable to increases in all loan categories. The 
growth in average earning assets in 1993 also reflected higher levels of loans 
and securities, which rose $3.0 billion and $958.7 million, respectively. The 
increase in loans during 1993 can be attributed to growth in real estate loans,
student loans held for sale, and lease financing receivables, offset in part by 
decreases in the consumer and commercial loan portfolios.

As shown in Figures 6 and 8, the net interest margin was 4.83% for 1994, down 
from 5.31% in both 1993 and 1992. The 48 basis point reduction in the net 
interest margin was attributable to growth in earning assets (principally new 
loan originations) at reduced spreads, the replacement (in a lower rate 
environment) of maturing higher-yielding securities and interest rate swaps, 
the refinancing by customers of higher-yielding fixed rate mortgage-related 
assets and a moderately liability-sensitive balance sheet. The replacement of
securities and the refinancing of mortgage-related assets occurred primarily 
during the fourth quarter of 1993 and the first quarter of 1994. Also 
contributing to the decline in the margin was increased reliance on 
market-priced funding during 1994. As part of a plan announced in December 1994 
to reconfigure the balance sheet, actions taken by management in the 1994 
fourth quarter and early in the 1995 first quarter have substantially reduced 
the Corporation's exposure to further interest rate increases. These recent 
management actions, including the sales of certain securities, are more fully 
described in the following Asset and Liability Management section. The net 
interest margin was unchanged in 1993 in comparison with the prior year as the 
decrease in the value of interest-free funds offset the impact of an improved 
interest rate spread and the positive effect of a lower level of nonperforming 
assets.



FIGURE 4 1994 AVERAGE EARNING ASSETS MIX
Total loans                     76.4%
Short-term investments            .2%
Securities                      23.4%

FIGURE 5 1994 MIX OF FUNDING FOR AVERAGE EARNING ASSETS
Interest-bearing deposits       68.2%
Long-term debt                   3.9%
Short-term borrowings           13.7%
Noninterest-bearing deposits    14.2%

                                      
                                      23
<PAGE>   8
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>
                               FIGURE 6 AVERAGE BALANCE SHEETS, NET INTEREST INCOME AND YIELDS/RATES
<CAPTION>
Year ended December 31,


                                                1994                                1993                         1992
                                   ------------------------------     -----------------------------   ---------------------------
                                   Average                 Yield/     Average                Yield/   Average              Yield/
dollars in millions                Balance    Interest      Rate      Balance      Interest    Rate   Balance    Interest    Rate
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                <C>        <C>         <C>      <C>           <C>        <C>     <C>        <C>         <C>
Assets
Loans1,2
  Commercial, financial and
    agricultural                   $10,594.5    $  924.5    8.73%    $ 9,049.3     $  729.6   8.06%   $10,820.8  $  914.7    8.45%
  Real estate                       18,701.5     1,520.3    8.13      17,611.7      1,478.3   8.39     13,315.3   1,164.7    8.75
  Consumer                           9,892.2       930.9    9.41       8,993.1        926.2  10.30     10,059.7   1,100.1   10.94
  Student loans held for sale        1,553.4       109.1    7.02       1,195.9         77.1   6.45           --        --      --
  Lease financing                    1,930.2       131.5    6.81       1,386.6        109.4   7.89      1,006.3      84.3    8.38
  Foreign                               73.7         3.6    4.91          71.0          4.5   6.37        105.3       6.2    5.89
- ----------------------------------------------------------------------------------------------------------------------------------
    Total loans                     42,745.5     3,619.9    8.47      38,307.6      3,325.1   8.68     35,307.4   3,270.0    9.26
Mortgage loans held for sale           717.6        51.1    7.13       1,054.6         74.0   7.02        717.1      59.4    8.28
Taxable investment securities        7,664.0       507.0    6.61       7,769.5        556.4   7.16      7,985.3     676.9    8.48
Tax-exempt investment securities1    1,579.2       136.2    8.63       1,786.6        158.5   8.87      1,881.1     176.1    9.36
- ----------------------------------------------------------------------------------------------------------------------------------
    Total investment securities      9,243.2       643.2    6.96       9,556.1        714.9   7.48      9,866.4     853.0    8.65
Securities available for sale        4,066.1       228.2    5.50       2,070.0        141.5   6.84        801.0      57.2    7.14
Interest-bearing deposits with 
  banks                                 33.6         1.5    4.47         427.0         14.9   3.49        477.4      20.1    4.21
Federal funds sold and security
  resale agreements                     70.8         2.9    4.18         166.4          6.0   3.61        268.9      10.3    3.83
Trading account assets                  39.4         2.1    5.23          16.8           .6   3.37         22.4       1.0    4.46
- ----------------------------------------------------------------------------------------------------------------------------------
    Total short-term investments       143.8         6.5    4.53         610.2         21.5   3.52        768.7      31.4    4.08
- ----------------------------------------------------------------------------------------------------------------------------------
    Total earning assets            56,916.2     4,548.9    7.99      51,598.5      4,277.0   8.29     47,460.6   4,271.0    9.00
Allowance for loan losses             (821.2)                           (803.9)                          (805.9)
Other assets                         6,466.2                           6,256.6                        $ 5,698.2
- ----------------------------------------------------------------------------------------------------------------------------------
                                   $62,561.2                         $57,051.2                        $52,352.9 
                                   =========                         =========                        =========

LIABILITIES AND SHAREHOLDERS' EQUITY
Money market deposit accounts      $ 7,196.6       196.8    2.74     $ 7,306.8        189.6   2.59    $ 7,648.2      248.3   3.25
Savings deposits                     7,697.2       204.8    2.66       7,382.9        214.1   2.90      5,320.5      181.3   3.41
NOW accounts                         5,558.6       105.9    1.91       5,314.7        109.6   2.06      4,429.1      120.8   2.73
Certificates of deposit ($100,000 
  or more)                           2,992.6       146.2    4.88       3,088.7        138.0   4.47      3,573.3      187.7   5.25
Other time deposits                 12,338.3       543.9    4.41      12,443.2        550.5   4.42     13,382.3      717.2   5.36
Deposits in foreign offices          3,014.7       127.0    4.21       1,018.9         31.5   3.09        367.9       13.7   3.72
- ----------------------------------------------------------------------------------------------------------------------------------
    Total interest-bearing deposits 38,798.0     1,324.6    3.41      36,555.2      1,233.3   3.37     34,721.3    1,469.0   4.23
Federal funds purchased and
  securities sold under
  repurchase agreements              5,850.4       243.5    4.16       4,378.2        130.2   2.97      4,061.9      142.9   3.52
Other short-term borrowings          1,929.6        90.9    4.71       1,196.2         44.5   3.72        721.8       31.1   4.31
Long-term debt3                      2,233.9       137.8    6.35       1,895.4        126.9   6.96      1,462.6      107.1   7.70
- ----------------------------------------------------------------------------------------------------------------------------------
    Total interest-bearing 
      liabilities                   48,811.9     1,796.8    3.69      44,025.0      1,534.9   3.49     40,967.6    1,750.1   4.28
Noninterest-bearing deposits         8,046.2                           7,785.9                          6,661.4
Other liabilities                    1,103.9                           1,051.2                          1,001.4
Preferred stock                        160.0                             183.8                            244.0
Common shareholders' equity          4,439.2                           4,005.3                          3,478.5
- ----------------------------------------------------------------------------------------------------------------------------------
                                   $62,561.2                         $57,051.2                        $52,352.9
                                   =========                         =========                        =========
Interest rate spread                                        4.30                              4.80                           4.72
- ----------------------------------------------------------------------------------------------------------------------------------
Net interest income (TE) and net
  interest margin (TE)                          $2,752.1    4.83%                  $2,742.1   5.31%              $ 2,520.9   5.31%
                                                ========    ====                   ========   ====               =========   ====
Taxable-equivalent adjustment1                  $   58.8                           $   63.1                      $    72.2
- ----------------------------------------------------------------------------------------------------------------------------------
<FN>
1Interest income on tax-exempt securities and loans has been adjusted to a taxable-equivalent basis using the statutory Federal
 income tax rate of 35% for 1994 and 1993 and 34% for all other years presented.
2For purposes of these computations, nonaccrual loans are included in the average loan balances outstanding.
3Rate calculation excludes ESOP debt.
 N/M = Not Meaningful
 TE = Taxable Equivalent
</TABLE>


                                      24


<PAGE>   9
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

<CAPTION>

                                                                                                             Compound Annual
                                                                                                              Rate of Change
             1991                                1990                                1989                      (1989-1994)
- -------------------------------     ------------------------------      ------------------------------      -------------------
Average                 Yield/     Average                Yield/       Average                 Yield/      Average
Balance    Interest     Rate       Balance     Interest   Rate         Balance      Interest   Rate        Balance    Interest
- -------------------------------------------------------------------------------------------------------------------------------
<S>        <C>          <C>        <C>         <C>        <C>          <C>          <C>        <C>         <C>        <C>



$11,753.3  $1,150.2       9.79%    $13,165.0   $1,433.8    10.89%       $14,153.1    $1,667.7   11.78%      (5.6)%    (11.1)% 
 12,969.7   1,301.7      10.04      10,248.1    1,098.4    10.72          8,186.3       887.8   10.84       18.0       11.4    
  9,519.5   1,144.6      12.02       8,425.9    1,052.4    12.49          7,702.7       973.9   12.64        5.1        (.9)   
       --        --         --            --         --       --               --          --      --        N/M        N/M    
    822.9      76.6       9.31         714.1       74.2    10.39            656.7        64.7    9.85       24.1       15.2    
     84.9       5.9       6.88          79.7        6.9     8.66            108.0        11.6   10.78       (7.4)     (20.8)   
- -------------------------------------------------------------------------------------------------------------------------------
 35,150.3   3,679.0      10.47      32,632.8    3,665.7    11.23         30,806.8     3,605.7   11.70        6.8         .1    
    498.8      47.0       9.42         312.7       27.7     8.86             79.1         9.4   11.88       55.4       40.3    
  7,441.3     678.2       9.11       6,433.3      582.6     9.06          6,186.9       535.5    8.66        4.4       (1.1)   
  1,855.5     185.0       9.97       1,928.7      196.9    10.21          2,000.2       203.8   10.19       (4.6)      (7.8)   
- -------------------------------------------------------------------------------------------------------------------------------
  9,296.8     863.2       9.28       8,362.0      779.5     9.32          8,187.1       739.3    9.03        2.5       (2.7)   
    750.5      59.6       7.94          10.4         .9     8.88             28.8         3.0   10.33      169.1      137.8    
    592.0      41.2       6.96       1,040.0       92.1     8.86          1,181.7       111.7    9.45      (50.9)     (57.8)   
                                                                                                                               
    726.3      40.6       5.59         589.0       47.4     8.05            364.9        33.2    9.10      (28.0)     (38.4)   

     51.5       3.5       6.91          79.9        5.6     7.06             26.2         2.3    8.89        8.5       (2.2)   
- -------------------------------------------------------------------------------------------------------------------------------
  1,369.8      85.3       6.23       1,708.9      145.1     8.49          1,572.8       147.2    9.36      (38.0)     (46.4)   
- -------------------------------------------------------------------------------------------------------------------------------
 47,066.2   4,734.1      10.06      43,026.8    4,618.9    10.73         40,674.6     4,504.6   11.07        7.0         .2    
   (704.4)                            (550.3)                              (462.0)                          12.2               
  5,634.2                            4,965.0                              4,689.6                            6.6               
- -------------------------------------------------------------------------------------------------------------------------------
$51,996.0                          $47,441.5                            $44,902.2                            6.9               
=========                          =========                            =========


$ 6,733.5     342.1       5.08     $ 5,513.1      324.0     5.88        $ 4,655.1       272.2    5.85        9.1       (6.3)
  3,989.4     184.5       4.62       3,682.8      180.3     4.90          3,721.5       185.3    4.98       15.6        2.0
  3,759.6     163.1       4.34       3,368.2      160.2     4.76          3,179.8       151.4    4.76       11.8       (6.9)
  4,911.9     337.0       6.86       5,556.9      453.6     8.16          5,563.7       491.1    8.83      (11.7)     (21.5)

 15,478.5   1,085.2       7.01      13,132.8    1,050.8     8.00         11,409.4       920.1    8.06        1.6      (10.0)
    367.4      23.8       6.48         756.2       61.9     8.19            653.0        58.6    8.97       35.8       16.7
- -------------------------------------------------------------------------------------------------------------------------------
 35,240.3   2,135.7       6.06      32,010.0    2,230.8     6.97         29,182.5     2,078.7    7.12        5.9       (8.6)


  3,807.4     213.7       5.61       3,505.3      272.3     7.77          3,843.3       337.3    8.78        8.8       (6.3)
  1,188.2      74.5       6.27         812.9       67.5     8.30            907.9        81.1    8.93       16.3        2.3
  1,220.0      95.5       8.32       1,164.3       97.1     8.89          1,297.4       118.7    9.40       11.5        3.0
- -------------------------------------------------------------------------------------------------------------------------------

 41,455.9   2,519.4       6.09      37,492.5    2,667.7     7.13         35,231.1     2,615.8    7.43        6.7       (7.2)
  6,228.5                            6,059.0                              5,907.3                            6.4
    942.7                              845.5                                754.1                            7.9
    166.3                               74.6                                 68.9                           18.4
  3,202.6                            2,969.9                              2,940.8                            8.6
- -------------------------------------------------------------------------------------------------------------------------------
$51,996.0                          $47,441.5                            $44,902.2                            6.9%
=========                          =========                            =========                            
                          3.97                              3.60                                 3.64
- -------------------------------------------------------------------------------------------------------------------------------
           $2,214.7       4.71%                $1,951.2     4.53%                    $1,888.8    4.64%                  7.8%
           ========       ====                 ========     ====                     ========    ====                  

           $   81.7                            $   90.1                              $   94.4                          (9.0)%
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                                      25
<PAGE>   10
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>
                                        FIGURE 7 COMPONENTS OF NET INTEREST INCOME CHANGES
<CAPTION>
Year ended December 31,
                                             1994 vs. 1993                       1993 vs. 1992
                                   -------------------------------     ----------------------------------
                                   Average     Yield/          Net     Average       Yield/           Net
in millions                         Volume       Rate       Change      Volume        Rate         Change
- ---------------------------------------------------------------------------------------------------------
<S>                                <C>        <C>          <C>        <C>         <C>           <C>
INTEREST INCOME
Loans                              $377.5     $  (82.7)    $294.8     $267.8      $(212.7)      $  55.1
Mortgage loans held for sale       (24.0)          1.1      (22.9)      24.7        (10.1)         14.6
Taxable investment securities       (7.4)        (42.0)     (49.4)     (17.9)      (102.6)       (120.5)
Tax-exempt investment securities   (18.0)         (4.3)     (22.3)      (8.6)        (9.0)        (17.6)
Securities available for sale      115.8         (29.2)      86.6       86.8         (2.5)         84.3
Short-term investments             (19.9)          5.0      (14.9)      (5.9)        (4.0)         (9.9)
- ---------------------------------------------------------------------------------------------------------
    Total interest income (TE)     424.0        (152.1)     271.9      346.9       (340.9)          6.0

INTEREST EXPENSE
Money market deposit accounts       (2.9)         10.1        7.2      (10.7)       (48.0)        (58.7)
Savings deposits                     8.9         (18.2)      (9.3)      62.7        (29.9)         32.8
NOW accounts                         4.8          (8.5)      (3.7)      21.5        (32.7)        (11.2)
Certificates of deposit ($100,000 
  or more)                          (4.4)         12.6        8.2      (23.6)       (26.1)        (49.7)
Other time deposits                 (4.6)         (2.0)      (6.6)     (47.8)      (118.9)       (166.7)
Deposits in foreign offices         80.6          14.9       95.5       20.5         (2.7)         17.8
- ---------------------------------------------------------------------------------------------------------
    Total interest-bearing 
      deposits                      82.4           8.9       91.3       22.6       (258.3)       (235.7)
Federal funds purchased and 
  securities sold under 
  repurchase agreements             51.8          61.5      113.3       10.6         (23.3)       (12.7)
Other short-term borrowings         32.3          14.1       46.4       18.1         (4.7)         13.4
Long-term debt                      21.4         (10.5)      10.9       29.6         (9.8)         19.8
- ---------------------------------------------------------------------------------------------------------
    Total interest expense         187.9          74.0      261.9       80.9       (296.1)       (215.2)
- ---------------------------------------------------------------------------------------------------------
    Net interest income (TE)      $236.1       $(226.1)    $ 10.0     $266.0      $ (44.8)      $ 221.2
                                  ======       =======     ======     ======      =======       =======
- ---------------------------------------------------------------------------------------------------------
<FN>
The change in interest not due solely to volume or rate has been allocated in proportion to the absolute dollar amounts of the 
change in each.
TE = Taxable Equivalent
</TABLE>

The Corporation uses portfolio interest rate swaps in the management of its
interest rate sensitivity position. The notional amount of such swaps increased
to $10.5 billion at December 31, 1994, up from $8.4 billion at December 31,
1993, and $5.0 billion at December 31, 1992. Interest rate swaps contributed
$98.6 million to net interest income and added 17 basis points to the net
interest margin in 1994 compared with contributions of $140.3 million and 27
basis points in 1993 and $93.8 million and 20 basis points in 1992. The manner
in which interest rate swaps are used in the Corporation's overall program of
asset and liability management is described in the following Asset and
Liability Management section.

ASSET AND LIABILITY MANAGEMENT

ASSET/LIABILITY MANAGEMENT COMMITTEE
The Corporation manages its exposure to economic loss from
fluctuations in interest rates through an active program of asset and
liability management pursuant to guidelines established by the
Corporation's Asset/Liability Management Committee ("ALCO"). The
ALCO has the responsibility for approving the asset/liability
management policies of the Corporation, initiating changes in the
balance sheet that could result in deviations from the policies,
formulating and implementing strategies to improve balance sheet

<TABLE>
FIGURE 8 NET INTEREST MARGIN
<CAPTION>
                                1990     1991     1992     1993    1994
<S>                             <C>     <C>      <C>       <C>    <C>
Yield on earning assets         10.73%  10.06%   9.00%     8.29%  7.99%
Cost of funds                    7.13    6.09    4.28      3.49   3.69
Net interest margin              4.53    4.71    5.31      5.31   4.83

</TABLE>

                                                                              26
<PAGE>   11
                                                     ------------------------
                                                     KEYCORP AND SUBSIDIARIES
<TABLE>
                                                FIGURE 9 INTEREST RATE GAP ANALYSIS
<CAPTION>
December 31, 1994                                         
                                               1 to 90      91 to 180      181 to 365       1 to 5        Over 5
dollars in millions                              Days          Days            Days          Years        Years          Total
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>            <C>             <C>           <C>          <C>
ASSETS
 Loans (including mortgage
   loans held for sale)                      $21,135.5      $ 2,897.4       $ 4,924.9      $13,614.5     $4,007.5      $46,579.8
 Investment securities                           532.0        2,075.0           641.9        5,830.6      1,196.1       10,275.6
 Securities available for sale                    53.2          154.5            63.9          918.8      1,330.6        2,521.0
 Short-term investments                          669.9             .1              --             --           --          670.0
 Other assets                                  1,556.6          418.4              --        2,157.7      2,619.0        6,751.7
- --------------------------------------------------------------------------------------------------------------------------------
  Total assets                                23,947.2        5,545.4         5,630.7       22,521.6      9,153.2       66,798.1
- --------------------------------------------------------------------------------------------------------------------------------
LIABILITIES AND SHAREHOLDERS' EQUITY
 Noninterest-bearing deposits                    991.1             --              --        8,144.6           --        9,135.7
 Interest-bearing deposits                    14,901.0        2,718.7         1,378.9       20,164.7        265.2       39,428.5
 Borrowed funds                                7,325.4          851.3           600.0        3,173.1        396.7       12,346.5
 Other liabilities                               460.5          169.4              --             --        559.0        1,188.9
 Shareholders' equity                               --             --              --             --      4,698.5        4,698.5
- --------------------------------------------------------------------------------------------------------------------------------
  Total liabilities and shareholders' equity  23,678.0        3,739.4         1,978.9       31,482.4      5,919.4       66,798.1
- --------------------------------------------------------------------------------------------------------------------------------
Interest rate swap contracts                  (5,677.5)      (1,119.7)         (851.4)       3,679.4      3,969.2             --
- --------------------------------------------------------------------------------------------------------------------------------
Rate sensitivity gap                         $(5,408.3)      $  686.3       $ 2,800.4      $(5,281.4)    $7,203.0             --
Cumulative gap                               $(5,408.3)     $(4,722.0)      $(1,921.6)     $(7,203.0)          --             --
- --------------------------------------------------------------------------------------------------------------------------------
Cumulative gap as a % of earning assets          (9.01)%        (7.86)%         (3.20)%       (12.00)%         --             --
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

positioning and/or earnings, and reviewing the interest rate sensitivity
positions of the Corporation and each of its affiliate banks. The ALCO meets
twice monthly to conduct this review and to approve strategies consistent with
its policies.

The primary tool utilized by management to measure and manage interest rate
exposure is a simulation model. Use of the model to perform simulations of
changes in interest rates over one-and two-year time horizons has enabled
management to develop strategies for managing exposure to interest rate risk. In
its simulations, management estimates the impact on net interest income of pro
forma 100 and 200 basis point changes in the overall level of interest rates.
These estimates are based on a large number of assumptions related to loan and
deposit growth, prepayments, interest rates, and other factors. Management
believes that both individually and in the aggregate these assumptions are
reasonable and conservative, but the complexity of the simulation modeling      
process results in a sophisticated estimate, not an absolutely precise
calculation of exposure. ALCO guidelines provide that a gradual 200 basis point
increase or decrease in short-term rates over the next twelve-month period
should not result in more than an estimated 2% impact on net interest income
from what net interest income would have been if interest rates did not change.
As discussed in the following Recent Management Actions section, the Corporation
is within these guidelines as a result of actions taken during the fourth
quarter of 1994 and early in 1995.

The simulation model is supplemented with a more traditional tool used
in the banking industry for measuring interest rate risk known as interest rate
sensitivity gap ("gap") analysis. This tool measures the difference between
assets and liabilities repricing or maturing within specified time periods. An
asset-sensitive position indicates that there are more rate-sensitive assets
than rate-sensitive liabilities repricing or maturing during specified time
horizons, which would generally imply a favorable impact on net interest income
in periods of rising interest rates. Conversely, a liability-sensitive position,
where rate-sensitive liabilities exceed the amount of rate-sensitive assets
repricing or maturing within applicable time frames, would generally imply a
favorable impact on net interest income in periods of declining interest rates.
The interest rate gap analysis table shown in Figure 9 presents the gap position
(including the impact of interest rate swap contracts) of the Corporation at
December 31,1994. Gap analysis has several limitations. For example, it does not
take into consideration the varying degrees of interest rate sensitivity
pertaining to the assets and liabilities that reprice within very short time
frames or the various spreads on different assets and liabilities maturing
within a given time frame, whereas such characteristics are considered in the
simulation model. Thus, at December 31, 1994, the cumulative adjusted interest
rate sensitivity gap within the one-year time frame indicated that the
Corporation had a higher level of liability sensitivity than that demonstrated
by the more sophisticated simulation model.

                                      27


<PAGE>   12
<TABLE>
                           KEYCORP AND SUBSIDIARIES

                    FIGURE 10 INTEREST RATE SWAP PORTFOLIO
<CAPTION>
                                                                        December 31, 1994                       December 31, 1993
                                                -------------------------------------------------------------  -------------------
                                                NOTIONAL        FAIR   MATURITY(1)   WEIGHTED  AVERAGE RATE     Notional   Fair
dollars in millions                              AMOUNT        VALUE     (YEARS)      RECEIVE      PAY           Amount    Value
==================================================================================================================================
<S>                                             <C>           <C>        <C>         <C>        <C>             <C>        <C>
Receive fixed/pay variable-indexed amortizing   $ 5,786.6     $(341.7)    4.6         6.40%      6.14%           $5,250.0   $ 6.7
Receive fixed/pay variable-conventional           3,010.2      (199.6)    6.2         6.49       6.31             2,309.0    53.5
Pay fixed/receive variable-conventional           1,456.5        11.5     1.2         6.26       7.31               150.0    (8.7)
Basis swaps                                         200.0          .1      .3         5.56       4.64               150.0      --
Forward-starting                                       --          --      --           --         --               500.0     1.5
- ----------------------------------------------------------------------------------------------------------------------------------
  Total portfolio swaps                          10,453.3      (529.7)    4.4         6.39       6.32             8,359.0    53.0
Customer swaps                                    1,248.3         2.0     3.4         6.19       6.30             1,214.0     4.2
- ----------------------------------------------------------------------------------------------------------------------------------
  Total interest rate swaps                     $11,701.6     $(527.7)    4.3         6.37%      6.32%           $9,573.0   $57.2
                                                =========     =======                                            ========   =====
==================================================================================================================================
<FN>
(1)Maturity is based upon expected average lives rather than
contractual terms.
</TABLE>

RECENT MANAGEMENT ACTIONS
Due, in large part, to the rapid increase in interest rates which
occurred during the second half of 1994, the Corporation's liability sensitive
position was estimated to be moderately in excess of the ALCO guidelines at the
time plans were announced in December 1994 to reconfigure the balance sheet.
These plans provide for the implementation of a combination of strategies which
may include: (a) reconfiguring the securities available for sale portfolio to
enhance its overall yield and to improve its responsiveness to rising interest
rates, (b) securitizing and/or selling certain fixed-rate loans, (c) allowing
certain fixed-rate loans and securities to mature without reinvestment, and (d)
promoting fixed-rate market funding to support assets with similar rate
structures. Implementation of the balance sheet reconfiguration plans began
during the fourth quarter of 1994 with the sale of $877.7 million of securities
with an aggregate weighted average yield of 5.67%. This was followed by the
first quarter 1995 sale of $1.2 billion of securities with an aggregate weighted
average yield of 6.24%. In addition, over these two quarters the Corporation
executed $2.1 billion of portfolio interest rate swaps that receive a variable
rate and pay a fixed rate, and terminated $1.6 billion of portfolio interest
rate swaps that received a fixed rate and paid a variable rate. During the
fourth quarter of 1994 and the first quarter of 1995, the Corporation also
issued fixed-rate debt totaling $245.0 million. The actions taken during the
fourth quarter reduced the Corporation's estimated liability sensitive position
to within the ALCO guidelines, while the additional actions taken during the
first quarter of 1995 further reduced the Corporation's liability sensitive
position such that a 200 basis point increase in interest rates over the next
twelve-month period would have an approximate 1% negative impact on net interest
income, according to the simulation model.

INTEREST RATE SWAP CONTRACTS 
The Corporation's core lending and deposit-gathering businesses tend to generate
significantly more fixed-rate deposits than fixed-rate interest-earning assets.
Left unaddressed, this tendency would place the Corporation's earnings at risk
to declining interest rates as interest-earning assets would reprice faster than
would interest-bearing liabilities. In addition to the Corporation's securities
portfolio, management has utilized portfolio interest rate swaps to manage
interest rate risk by modifying the repricing or maturity characteristics of
specified on-balance sheet assets and liabilities. The decision to use portfolio
interest rate swaps versus

<TABLE>
        Figure 11 Portfolio Swaps by Interest Rate Management Strategy
<CAPTION>
December 31,                                                     1994                  1993
                                                          -----------------       ---------------
                                                           NOTIONAL   FAIR        Notional   Fair
in millions                                                AMOUNT     VALUE       Amount     Value
==================================================================================================
<S>                                                     <C>         <C>        <C>        <C>   
Convert variable rate loans to fixed                     $ 7,146.6  $(470.6)   $7,005.0    $32.0
Convert fixed rate liabilities to variable                 1,650.2    (70.7)    1,054.0     29.7
Convert variable rate liabilities to fixed                 1,456.5     11.5       150.0     (8.7)
Other                                                        200.0       .1       150.0       --
- --------------------------------------------------------------------------------------------------
  Total portfolio swaps                                  $10,453.3  $(529.7)   $8,359.0    $53.0
                                                         =========  =======    ========    =====
==================================================================================================
</TABLE>

                                      28
<PAGE>   13
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>
                       FIGURE 12 PORTFOLIO SWAP ACTIVITY
<CAPTION>
Year ended December 31, 1994                          Receive Fixed
                                              --------------------------
                                                                                                                             Total
                                                 Indexed                         Pay Fixed-        Basis       Forward-   Portfolio
in millions                                   Amortizing     Conventional        Conventional      Swaps       Starting       Swaps
<S>                                          <C>              <C>             <C>              <C>         <C>         <C>
===================================================================================================================================
Balance at beginning of year                 $5,250.0          $2,309.0        $  150.0         $150.0      $500.0        $ 8,359.0
  Additions                                   3,750.0           2,163.0         1,806.5          200.0        50.0          7,969.5
  Maturities                                   (600.0)         (1,511.8)         (100.0)        (150.0)         --         (2,361.8)
  Terminations                               (2,500.0)               --          (400.0)            --      (500.0)        (3,400.0)
  Forward-starting becoming effective              --              50.0              --             --       (50.0)              --
  Amortization                                 (113.4)               --              --             --          --           (113.4)
- -----------------------------------------------------------------------------------------------------------------------------------
Balance at end of year                       $5,786.6          $3,010.2        $1,456.5         $200.0      $   --        $10,453.3
                                             ========          ========        ========         ======      =======       =========
===================================================================================================================================
</TABLE>

on-balance sheet securities to manage interest rate risk has depended on
various factors, including funding costs, liquidity, and capital requirements.
As summarized in Figure 10, the Corporation's portfolio swaps totaled $10.5
billion at December 31, 1994, and consisted principally of contracts wherein the
Corporation receives a fixed rate of interest while paying a variable rate.

Conventional interest rate swap contracts involve the receipt of amounts based
on fixed or variable rates in exchange for payments based on variable or fixed
rates, without an exchange of the underlying notional amount. Under an indexed
amortizing swap contract, the notional amount remains constant for a specified
period of time after which, based upon the level of the index at each payment
review date, the swap contract will mature, the notional amount will begin to
amortize, or the swap will continue in effect until its contractual maturity.
Otherwise, the characteristics of these swaps are similar to those of
conventional swap contracts. Under basis swap contracts, interest payments based
on different floating indices are exchanged. At December 31, 1994, the
Corporation was not party to any forward-starting swaps, which are interest rate
swaps with contractual terms that commence at a specified future date. 

In addition to portfolio swaps, the Corporation has entered into
interest rate swap contracts to accommodate the needs of its customers,
typically commercial loan customers. The Corporation offsets the interest rate
risk of customer swaps by entering into offsetting swaps with third parties.
These offsetting swaps are also included in the customer swap portfolio.
Adjustments to fair values of customer swaps are included in noninterest income.
The $1.2 billion notional amount of customer swaps presented in Figure 10
includes $569.3 million of interest rate swaps that receive a fixed rate and pay
a variable rate and $674.7 million of interest rate swaps that pay a fixed rate
and receive a variable rate. 

The total notional amount of all interest rate swap contracts
outstanding was $11.7 billion and $9.6 billion at December 31, 1994 and 1993,
respectively. The weighted average rates presented in Figure 10 are those in
effect at December 31, 1994. As of that date, portfolio interest rate swaps were
providing a slightly positive contribution to net interest income (since the
weighted average rate received exceeded the weighted average rate paid by .07%)
even though the portfolio had an aggregate negative fair value of $529.7 million
at the same date. The aggregate fair value was estimated through the use of
discounted cash flow models which contemplate interest rates using the
applicable forward yield curve. The estimated fair value of the Corporation's
interest rate swap portfolio decreased in 1994 from a positive fair value of
$57.2 million at December 31, 1993. The decrease in fair value over the past
year reflected the impact of the increase in interest rates and the financial
markets' expectations, which may or may not materialize, with respect to future
interest rate levels.

<TABLE>

           FIGURE 13 EXPECTED AVERAGE MATURITIES OF PORTFOLIO SWAPS
<CAPTION>
December 31, 1994                                     Receive Fixed 
                                              -------------------------                                               Total
                                                 Indexed                       Pay Fixed-          Basis          Portfolio
in millions                                   Amortizing   Conventional       Conventional         Swaps              Swaps
============================================================================================================================
<S>                                           <C>         <C>                   <C>               <C>         <C>
Due in one year or less                       $   27.6     $  495.0              $1,075.0          $200.0         $ 1,797.6
Due after one though five years                4,109.9        640.2                 381.5              --           5,131.6
Due after five through ten years               1,649.1      1,875.0                    --              --           3,524.1
- ----------------------------------------------------------------------------------------------------------------------------
  Total portfolio swaps                       $5,786.6     $3,010.2              $1,456.5          $200.0         $10,453.3
                                              ========     ========              ========          ======         =========
============================================================================================================================
</TABLE>
                                      29


<PAGE>   14
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

                         FIGURE 14 MATURITIES AND SENSITIVITY OF CERTAIN LOANS TO CHANGES ININTEREST RATES
<CAPTION>
December 31, 1994
                                                  Within            1-5                 Over
in millions                                       1 Year          Years              5 Years             Total
==============================================================================================================
<S>                                             <C>             <C>               <C>                  <C>            
Commercial, financial and agricultural           $6,334.8        $2,835.9          $ 1,019.9         $10,190.6
Real estate-construction                            715.0           463.3              108.9           1,287.2
Real estate-commercial and residential            2,260.0         6,636.2           11,445.8          20,342.0
Foreign                                              45.4             4.7               47.3              97.4        
- --------------------------------------------------------------------------------------------------------------
                                                 $9,355.2        $9,940.1          $12,621.9         $31,917.2
                                                 ========        ========          =========         =========

Loans with floating or adjustable rates                          $5,516.9          $ 5,460.4
Loans with predetermined interest rates                           4,423.2            7,161.5
- --------------------------------------------------------------------------------------------------------------
                                                                 $9,940.1          $12,621.9
                                                                 ========          =========
==============================================================================================================
</TABLE>

In effect, the fair value at any given date represents the estimated net
cost which would be recognized if the portfolio were to be liquidated at that
date. Because the portfolio interest rate swaps are used to alter the repricing
or maturity characteristics of specific assets and liabilities, the net
unrealized gains and losses related to the swaps are not recognized in earnings.
A summary of the notional and fair values of portfolio swaps by interest rate
management strategy at December 31, 1994, is presented in Figure 11.

During 1994, swaps with an aggregate notional amount of $3.4 billion
were terminated, resulting in net deferred losses of $44.9 million. In January
1995, an additional $57.8 million in net deferred losses was recorded in
connection with the termination of swaps with an aggregate notional amount of
$1.3 billion. Such losses are amortized, generally, over the projected
remaining life of the related swap contract at its termination. Each swap was
terminated in response to a unique set of circumstances and for various
reasons; however, the decision to terminate a swap contract is strategically
integrated with asset and liability management and other appropriate processes.

The notional amount of the interest rate swap contracts represents only an
agreed upon amount on which calculations of interest payments to be exchanged
are based. It does not represent the potential for gain or loss on such
positions. Similarly, the notional amount is not indicative of the market risk
or the credit risk of the positions held. Credit risk is the possibility that
the counterparty will not meet the terms of the swap contract and is measured
as the cost of replacing, at current market rates, contracts in an unrealized
gain position. The credit risk exposure to the counterparty on each interest
rate swap is monitored by the appropriate banking affiliate credit committee.
Based upon detailed credit reviews of the counterparties, these committees
establish limits on the total credit exposure the Corporation may have with
each counterparty and determine whether collateral is required.

<TABLE>
                                                   FIGURE 15 NONINTEREST INCOME
<CAPTION>
Year ended December 31,
                                                                                    Change 1994 vs 1993
                                                                                    -------------------
dollars in millions                             1994          1993        1992       Amount     Percent
=======================================================================================================
<S>                                           <C>          <C>          <C>         <C>        <C>
Service charges on deposit accounts            $263.2       $  252.5     $236.6     $  10.7      4.2%
Trust and asset management income               219.8          244.6      250.8       (24.8)   (10.1)
Mortgage banking income                          88.0          127.9       97.6       (39.9)   (31.2)
Credit card fees                                 76.2           73.5       80.9         2.7      3.7
Insurance and brokerage income                   58.6           65.7       50.1        (7.1)   (10.8)
Special asset management fees                    17.3           46.0        5.9       (28.7)   (62.4)
Net securities gains (losses)                   (14.7)          28.3       14.6       (43.0)  (151.9)
Gains on certain asset sales                       --           29.4       22.9       (29.4)  (100.0)
Other income:
  Venture capital gains                          16.6            (.8)        .8        17.4      N/M
  International fees                             17.3           21.4       20.5        (4.1)   (19.2)
  Miscellaneous                                 140.3          113.2      144.5        27.1     23.9
- -------------------------------------------------------------------------------------------------------
    Total other income                          174.2          133.8      165.8        40.4     30.2
- -------------------------------------------------------------------------------------------------------
    Total noninterest income                   $882.6       $1,001.7     $925.2     $(119.1)   (11.9)%
                                               ======       =========    ======     =======     
=======================================================================================================
<FN>
N/M = Not Meaningful
</TABLE>

                                      30


<PAGE>   15
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


At December 31, 1994, the Corporation had 21 different counterparties
to portfolio swaps and swaps entered into to offset the risk of customer swaps.
Of these counterparties, the Corporation had an aggregate credit exposure of
$21.2 million to only seven, with the largest credit exposure to an individual
counterparty amounting to $14.2 million. The portfolio swap activity for the
year ended December 31, 1994, is summarized in Figure 12 and the expected
average maturities of the portfolio swaps at December 31, 1994, are summarized
in Figure 13.

NONINTEREST INCOME

As shown in Figure 15, noninterest income totaled $882.6 million in 1994, down 
$119.1 million, or 12%, from the prior year. Excluding, for comparative 
purposes, noncore items consisting of  special asset management fees, net 
securities gains and losses, and a $29.4 million gain on the 1993 sale of 
Ameritrust Texas Corporation ("ATC"), noninterest income for 1994 was $880.0 
million, down $18.0 million, or 2%, from the previous year.  Adjusting for 
special asset management fees, net securities gains and gains on certain asset 
sales in 1992, core noninterest income in 1993 rose $16.2 million, or 2%, 
relative to the prior year. The gains on certain asset sales in 1992 were
primarily from the sale of branch offices and loans. Special asset management
fees are earned in connection with loan collection and asset disposition work
performed by two affiliate companies, Niagara Asset Corporation and Niagara
Portfolio Management Corp., under asset management contracts with the Federal
Deposit Insurance Corporation ("FDIC"). As collections and asset dispositions
occur, the assets remaining to be liquidated are reduced, along with the
related potential fee income. In 1994, the level of these fees decreased
significantly from the prior year since most of the FDIC assets under contract
had been liquidated prior to 1994. These balances will continue to decline
through the third quarter of 1995 when the contracts are scheduled to be
terminated. The net securities losses for 1994 resulted from the balance sheet
reconfiguration, previously discussed in the Asset and Liability Management
section beginning on page 26. The overall decrease in core noninterest income
was moderated by the impact of five acquisitions completed during 1994.

Primary factors contributing to the decrease in core noninterest income
were trust and asset management income and mortgage banking income which
declined $24.8 million and $39.9 million, respectively, from 1993. These
decreases were partially offset by a $10.7 million increase in service charges
on deposit accounts and a $40.4 million increase in other income. 

Trust and asset management income, including fees associated  with
investment advisory services, continued to be a major source of noninterest
revenue. After giving effect to the sale of ATC, which contributed
approximately $33.6 million to trust income in 1993, trust income was up $8.8
million, or 4%, from the prior year. The sale of ATC reduced managed trust
assets by approximately $4 billion. At December 31, 1994, the Corporation,
through its bank and trust company subsidiaries and its registered investment
advisory subsidiaries, managed assets (excluding corporate trust assets) of
more than $31 billion. In 1994, fees from investment advisory services
accounted for almost 20% of the Corporation's total trust and asset management
income.

<TABLE>

                      FIGURE 16 MORTGAGE BANKING INCOME
<CAPTION>
Year ended December 31,
                                                                          Change 1994 vs 1993
                                                                         --------------------
in millions                            1994       1993        1992       Amount       Percent
=============================================================================================
<S>                                   <C>        <C>          <C>        <C>         <C>
Servicing fees(1)                      $34.3      $ 10.2       $47.6      $ 24.1       236.3%
Origination fees                        26.9        58.9        22.5       (32.0)      (54.3)
Late fees and other                     18.8        21.8        18.9        (3.0)      (13.8)
Gains on sales of loans                  4.9        11.0         8.6        (6.1)      (55.5)
Gains on sales of
  servicing rights                       3.1        26.0          --       (22.9)      (88.1)
- ---------------------------------------------------------------------------------------------
  Total mortgage
    banking income                     $88.0      $127.9       $97.6      $(39.9)      (31.2)%
                                       =====      ======       =====      ======
=============================================================================================
<FN>
(1)Net of mortgage servicing rights amortization.
</TABLE>

As indicated in Figure 16, the decline in mortgage banking income was
primarily due to a significant decrease in origination fees reflecting the
industry-wide decline in origination activity from the record levels experienced
in 1993, and lower gains from the sales of servicing rights and loans. During
1994, certain fees generated by the mortgage banking business were reclassified
from other noninterest income to mortgage banking income. This reclassification
was  made to prior period amounts to conform to the current year presentation.
The amount of fees reclassified in 1993 and 1992 were $34.3 million and $8.9
million, respectively. Total noninterest income, as previously reported, did not
change. In October 1994, the Corporation announced that it was exploring the
sale of its mortgage banking subsidiary, citing the mortgage banking industry's
increasingly large business volume requirements for future profitable deployment
of capital. On February 22, 1995, the Corporation entered into a definitive
agreement to sell the residential mortgage loan servicing operations of the
mortgage banking subsidiary. This agreement is discussed in greater detail in
Note 2, Mergers, Acquisitions and Divestitures, on page 56 of this report.





                                      31
<PAGE>   16
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


In 1994, service charges on deposit accounts increased $10.7 million,
or 4%, following an increase of $15.9 million, or 7%, in 1993. The 1994 increase
reflected the impact of acquisitions and the repricing of fees by certain bank
affiliates. Factors contributing to the improvement in the prior year were a
larger base of business, pricing strategies and other initiatives designed to
offset higher costs associated with the servicing of these accounts.  

Other income increased $40.4 million, or 30%, in 1994, following a
decrease of $32.0 million, or 19%, in 1993.  The 1994 increase in other income
included a $17.4 million increase in venture capital gains and a $27.1 million
increase in miscellaneous other income. The increase in miscellaneous other
income reflected a higher level of recoveries of fees, expenses and interest in
excess of amounts previously charged-off, increased gains on loans held for
sale, and growth in various other categories of miscellaneous income. In 1993,
other income was affected by the receipt of a $7.7 million settlement with the
FDIC relating to a prior acquisition and a $3.2 million gain on the sale of a
credit investigation company.

NONINTEREST EXPENSE

Noninterest expense, as shown in Figure 17, totaled $2.2 billion in
1994, down $217.9 million, or 9%, from the 1993 level.  Excluding, for
comparative purposes, net OREO expense, merger and integration charges recorded
in 1993 and certain other nonrecurring charges totaling $34.4 million in 1993,
core noninterest expense in 1994 was down $24.2 million, or 1%, from the prior
year. The 1993 merger and integration charges totaled $118.7 million and the
other nonrecurring charges primarily included $21.6 million related to various
systems conversion costs, $7.0 million of facilities-related charges and $4.0
million associated with the adoption of Statement of Financial Accounting
Standards ("SFAS") No.  112, "Employers' Accounting for Postemployment
Benefits." The $24.2 million decrease in core noninterest expense was primarily
due to decreases in personnel expense, professional fees and other expense,
offset in part by an increase in net occupancy expense. 

Personnel expense decreased $11.5 million, or 1%, in 1994 following an
increase of $93.6 million, or 10%, in 1993 over 1992. The decrease in 1994 was
the result of a 3% decline in the number of full-time equivalent employees, the
impact of the ATC divestiture, the integration of certain old KeyCorp and
Society operations and lower costs associated with contracted or temporary
personnel. The increase in 1993 reflected the impact of acquisitions completed
during the year and the adoption of SFAS No. 106, "Employers Accounting for
Postretirement Benefits Other Than Pensions," on January 1, 1993, which added
$8.2 million to employee benefits expense in 1993. SFAS No. 106 and SFAS No. 
112 are more fully described in Note 13, Employee Benefits on page 66 of this
report. At December 31, 1994, the number of full-time equivalent employees was
29,211, compared with 29,983 and 29,117 at the end of 1993 and 1992,
respectively.

<TABLE>
                                                   FIGURE 17 NONINTEREST EXPENSE
<CAPTION>
Year ended December 31,
                                                                                          Change 1994 vs 1993
                                                                                          --------------------
dollars in millions                                   1994         1993        1992        Amount      Percent
==============================================================================================================
<S>                                                  <C>           <C>         <C>         <C>         <C>
Personnel                                             $1,059.9     $1,071.4     $  977.8    $ (11.5)    (1.1)%
Net occupancy                                            216.9        204.2        189.7       12.7      6.2
Equipment                                                158.0        161.3        151.6       (3.3)    (2.0)
FDIC insurance assessments                                98.7         98.7         96.2         --       --
Professional fees                                         50.0         53.3         76.0       (3.3)    (6.2)
OREO expense (net of income of $5.3, $14.4, $11.5)         2.5         43.1         43.5      (40.6)   (94.2)
Merger and integration charges                              --        118.7         92.7     (118.7)  (100.0)
Other expense:
  Marketing                                               58.6         60.4         49.9       (1.8)    (3.0)
  Amortization of intangibles                             58.5         58.1         61.7         .4       .7
  Miscellaneous                                          464.1        515.9        431.3      (51.8)   (10.0)
- --------------------------------------------------------------------------------------------------------------
    Total other expense                                  581.2        634.4        542.9      (53.2)    (8.4)
- --------------------------------------------------------------------------------------------------------------
      Total noninterest expense                       $2,167.2     $2,385.1     $2,170.4    $(217.9)    (9.1)%
                                                      ========     ========     ========    =======
Full-time equivalent employees                          29,211       29,983       29,117
Efficiency ratio                                         59.39%       60.50%       60.96%
Overhead ratio                                           46.14        46.85        47.21
==============================================================================================================
</TABLE>





                                      32
<PAGE>   17
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


The $3.3 million, or 6%, decrease in professional fees in 1994
reflected lower costs for legal and consulting services, while the $18.8
million, or 3%, decrease in other expense (excluding the 1993 nonrecurring
charges) was due to declines in various categories of operating expense. The
$12.7 million, or 6%, increase in net occupancy expense in 1994 reflected the
impact of acquisitions as well as the opening of a new operations center late
in 1993.

Merger and integration charges of $118.7 million ($80.6 million after
tax, $.33 per Common Share) and $92.7 million ($66.6 million after tax, $.29
per Common Share) were recorded in 1993 and 1992, respectively. The 1993
charges included accruals for expenses, primarily consisting of investment
banking and other professional fees directly related to the Merger ($20.5
million); severance payments and other employee costs ($49.6 million); systems
and facilities costs ($35.7 million); and other costs incident to the Merger
($12.9 million). Of the total $118.7 million in reserves, $33.5 million
remained at December 31, 1994.  The merger and integration charges recorded in
connection with the PSB and Ameritrust mergers in 1992 were similar in nature.

At the time of the Merger, it was expected that cost savings would be achieved
by the Corporation at an annual rate of $100 million by the end of the first
quarter of 1995. As of December 31, 1994, management anticipates that these cost
savings, which result from the integration of operations and from efficiencies
in certain combined lines of business, will be achieved at the expected annual
rate in the first quarter of 1995, as planned.

One measure used in the banking industry to assess the level of
noninterest expense is the efficiency ratio, which provides a measure of the
extent to which recurring revenues are used to pay operating expenses. The
efficiency ratios for 1994, 1993 and 1992, as shown in Figure 17, were 59.39%,
60.50% and 60.96% respectively. The improvement in the Corporation's efficiency
ratios reflected, in large part, the success achieved in reducing overhead
costs through the successful integration of banking companies and systems.

INCOME TAXES

The provision for income taxes for 1994 was $430.0 million, compared
with $374.0 million in 1993 and $279.6 million in 1992. The increases in both
1994 and the prior year resulted from an increase in the level of taxable
earnings. The Omnibus Budget Reconciliation Act of 1993 (the "Act"), which was
signed into law on August 10, 1993, includes a number of items which impacted
the Corporation's Federal income tax provision. Primary among these items was a
retroactive increase in the Federal statutory tax rate from 34% to 35% as of
January 1, 1993. In addition, the Act places certain limitations on deductible
expenses which took effect in 1994. The effective tax rate (provision for
income taxes as a percentage of income before income taxes) was 33.5% in 1994,
34.5% in 1993 and 32.3% in 1992. The effective tax rate was less than the
Federal statutory rate primarily due to tax-exempt income from certain
securities and loans. The lower 1994 effective tax rate in comparison to the
prior year reflected the relatively high level of non-deductible expenses
included in the 1993 merger and integration charges associated with the Merger.

FINANCIAL CONDITION

LOANS

At December 31, 1994, total loans outstanding were $46.2 billion, up
from $40.0 billion at December 31, 1993, and $36.0 billion at December 31,
1992, as shown in Figure 20. The $6.2 billion, or 15%, increase from the
year-end 1993 level was primarily internally generated and only to a small
degree attributable to the impact of acquisitions which were completed by the
Corporation during 1994. These acquisitions included The Bank of Greeley and
Commercial

<TABLE>
                   FIGURE 18 1994 PERIOD-END                              
                     LOAN GROWTH BY REGION                                        


<CAPTION>
                                                                              Change
                                Internally   Companies                        From
dollars in millions              Generated   Acquired              Total      1993
====================================================================================
<S>                              <C>            <C>              <C>        <C>
Northeast Region                  $1,366.0         --             $1,366.0     12.1%
Great Lakes Region                 2,563.4     $497.8              3,061.2     17.2
Rocky Mountain Region                374.3      260.0                634.3     23.6
Northwest Region                   1,081.2         --              1,081.2     13.2
Financial Services                    10.7         --                 10.7     11.2
- ------------------------------------------------------------------------------------
  Total                           $5,395.6     $757.8             $6,153.4     15.4%
                                  ========     ======             ========     
====================================================================================
</TABLE>

<TABLE>
                          FIGURE 19 LOANS OUTSTANDING
                                   BY REGION
<CAPTION>
December 31, 1994

dollars in millions                 Total Loans        Distribution
===================================================================
<S>                               <C>                      <C>
Northeast Region                   $12,621.6                 27.3%
Great Lakes Region                  20,909.0                 45.2
Rocky Mountain Region                3,317.3                  7.2
Northwest Region                     9,270.2                 20.1
Financial Services                     106.6                   .2
- -------------------------------------------------------------------
  Total                            $46,224.7                100.0%
                                   =========                =====
===================================================================
</TABLE>


                                       
                                      33
<PAGE>   18

                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

                                                  FIGURE 20 COMPOSITION OF LOANS
<CAPTION>
December 31,
                                                       1994                   1993                       1992
                                              --------------------    ---------------------      ---------------------
dollars in millions                           Amount     % of Total   Amount     % of Total      Amount     % of Total
======================================================================================================================
<S>                                           <C>          <C>        <C>         <C>        <C>            <C>
Commercial, financial and agricultural        $10,190.6    22.0%       $ 8,965.5    22.4%      $ 8,869.0        24.6%
Real estate-construction                        1,287.2     2.8          1,160.5     2.9         1,448.0         4.0
Real estate-commercial mortgage                 6,774.9    14.7          6,228.2    15.5         5,937.0        16.5
- ----------------------------------------------------------------------------------------------------------------------
  Total commercial real estate                  8,062.1    17.5          7,388.7    18.4         7,385.0        20.5
Real estate-residential mortgage               13,567.1    29.3         11,026.3    27.5         8,289.4        23.0
- ----------------------------------------------------------------------------------------------------------------------
  Total real estate                            21,629.2    46.8         18,415.0    45.9        15,674.4        43.5

Credit card                                     1,652.0     3.6          1,657.5     4.1         1,684.0         4.7
Other consumer                                  8,531.8    18.5          7,618.9    19.0         7,397.7        20.5
- ----------------------------------------------------------------------------------------------------------------------
  Total consumer                               10,183.8    22.1          9,276.4    23.1         9,081.7        25.2

Student loans held for sale                     1,816.5     3.9          1,648.6     4.1         1,070.1         3.0
Lease financing                                 2,307.2     5.0          1,702.5     4.3         1,225.2         3.4
Foreign                                            97.4      .2             63.3      .2           101.4          .3
- ----------------------------------------------------------------------------------------------------------------------
  Total                                       $46,224.7   100.0%       $40,071.3   100.0%      $36,021.8       100.0%
                                              =========   =====        =========   =====       =========       =====
======================================================================================================================
</TABLE>

<TABLE>
<CAPTION>
                                                         1991                         1990
                                                 --------------------          --------------------
                                                 Amount     % of Total         Amount     % of Total
====================================================================================================
<S>                                              <C>          <C>             <C>           <C>
Commercial, financial and agricultural            $ 9,183.9     25.9%           $10,031.7      29.4%
Real estate-construction                            1,577.3      4.4              2,187.6       6.4
Real estate-commercial mortgage                     6,258.5     17.6              5,611.6      16.4
- ----------------------------------------------------------------------------------------------------
  Total commercial real estate                      7,835.8     22.0              7,799.2      22.8
Real estate-residential mortgage                    7,240.7     20.4              6,373.5      18.6
- ----------------------------------------------------------------------------------------------------
  Total real estate                                15,076.5     42.4             14,172.7      41.4
Credit card                                         1,697.4      4.8              1,582.0       4.6
Other consumer                                      8,553.1     24.0              7,559.6      22.1
- ----------------------------------------------------------------------------------------------------
  Total consumer                                   10,250.5     28.8              9,141.6      26.7

Student loans held for sale                              --       --                   --        --
Lease financing                                       946.5      2.7                775.2       2.3
Foreign                                                76.9       .2                 72.5        .2
- ----------------------------------------------------------------------------------------------------
  Total                                           $35,534.3    100.0%           $34,193.7     100.0%
                                                  =========    =====            =========     =====
====================================================================================================
</TABLE>

Bancorporation of Colorado in the Rocky Mountain Region and First
Citizens Bancorp of Indiana and State Home Savings Bank, FSB in the Great Lakes
Region. Excluding the $757.8 million impact of the acquisitions, loans increased
by $5.4 billion, or 13%, since the prior year end. The internally generated loan
growth reflected increases of $2.7 billion in real estate loans (of which $2.2
billion pertained to residential mortgages), $1.1 billion in commercial loans,
$797.9 million in consumer loans, $582.2 million in lease financing receivables,
$167.9 million in student loans held for sale and $34.1 million in foreign
loans.

As shown in Figure 18, this loan growth was achieved  throughout all of
KeyCorp's geographic regions. The distribution of loans by geographic region as
of December 31, 1994, as depicted by Figure 19, is evidence of the significant
credit risk diversification possible because of the Corporation's unique 13-
state, four-region profile.


<TABLE>

              FIGURE 21 CONSTRUCTION AND COMMERCIAL MORTGAGE LOANS
<CAPTION>
December 31, 1994
                                                         Commercial
in millions                        Construction            Mortgage           Total
===================================================================================
<S>                                <C>                  <C>              <C>
Nonowner-occupied:
  Retail                           $  143.6              $  912.9          $1,056.5
  Multi-family properties             112.2                 801.4             913.6
  Office buildings                     84.9                 887.6             972.5
  Hotels/Motels                        25.6                 238.2             263.8
  Health facilities                     7.3                  88.4              95.7
  Manufacturing facilities              7.4                  82.1              89.5
  Warehouses                           10.5                 302.7             313.2
  Other                               296.3                 487.8             784.1
Owner-occupied                        599.4               2,973.8           3,573.2
- -----------------------------------------------------------------------------------
  Total                            $1,287.2              $6,774.9          $8,062.1
                                   ========              ========          ========
===================================================================================
</TABLE>



                                      34
<PAGE>   19

                           ------------------------
                           KEYCORP AND SUBSIDIARIES

Commercial loans outstanding at December 31, 1994, were $10.2 billion,
up 14% from the December 31, 1993, level of $9.0 billion, following a slight
increase of $96.5 million, or 1%, in 1993. The growth in 1994 was due in part
to the success of a program launched in mid-April which was originally expected
to generate approximately $200 million in small business loans. During the
second and third quarters, $387 million in new loans were recorded under this
program. Acquisitions accounted for $149.6 million of the increase in
commercial loans.

Loans secured by real estate totaled $21.6 billion at December 31,
1994, compared with $18.4 billion at December 31, 1993, and $15.7 billion at
December 31, 1992. These loans consist of construction loans, commercial
mortgage loans and one-to-four family residential loans (including home equity
loans). The $3.2 billion, or 17%, increase from 1993 was mainly attributable to
internally generated growth. Acquisitions accounted for $476.0 million of the
increase in total real estate loans, including $297.3 million of the increase
in the residential mortgage portfolio.

Construction loans increased to $1.3 billion at December 31, 1994, up
from $1.2 billion at December 31, 1993, and down from $1.4 billion at December
31, 1992. At December 31, 1994, 13% of the construction loan portfolio was
secured by properties in the Northeast Region, 49% in the Great Lakes Region,
15% in the Rocky Mountain Region and 23% in the Northwest Region.

The commercial mortgage loan portfolio totaled $6.8 billion at December
31, 1994, compared with $6.2 billion at December 31, 1993, and $5.9 billion at
December 31, 1992. The Corporation manages risk exposure in the construction
and commercial mortgage portfolios through prudent underwriting criteria and by
monitoring loan concentrations by geographic region and property type. Figure
21 shows the portions of the December 31, 1994, portfolios which are
nonowner-occupied versus owner-occupied and further details the industry
concentrations within the nonowner-occupied portion. At December 31, 1994, 47%
of the construction portfolio and 44% of the commercial mortgage loan portfolio
were comprised of loans secured by owner-occupied properties. These borrowers
are engaged in business activities other than real estate, and the primary
source of repayment is not solely dependent on the real estate market.

One-to-four family residential mortgages (including home  equity loans)
were $13.6 billion at December 31, 1994, compared with $11.0 billion at
December 31, 1993, and $8.3 billion at December 31, 1992. Excluding the impact
of acquisitions, residential mortgages increased $2.2 billion, or 20%, in 1994.
Home equity loans increased to $2.2 billion at December 31, 1994, up from $2.1
billion and $2.0 billion at December 31, 1993 and 1992, respectively. A portion
of the loan originations during 1994, and a larger portion in 1993, was
attributable to homeowner refinancings, reflecting an historically low level of
interest rates. During 1994, the Corporation continued its strategy of
originating and selling most fixed rate loans with 30-year maturities in the
secondary market (such loans are classified outside of the loan portfolio as
mortgage loans held for sale), whereas other fixed and adjustable rate loans
are originated to secondary market standards to enhance liquidity, but
maintained in the portfolio.

Consumer loans (including credit card loans) totaled $10.2 billion at
December 31, 1994, compared with $9.3 billion at December 31, 1993, and $9.1
billion at December 31, 1992. Excluding the impact of acquisitions in 1994, the
portfolio increased $797.9 million, or 9%, from the 1993 year-end level. Credit
card loans totaled $1.7 billion at December 31, 1994, unchanged from year-end
1993 and 1992.

During the latter part of 1992, the Corporation designated its student
loan portfolio, totaling approximately $1.1 billion, as held for sale. This
portfolio has grown to $1.8 billion at December 31, 1994, representing an
increase of $167.9 million, or 10%, from the year-end 1993 level. The higher
level of outstandings in 1994 reflected the Corporation's role as a primary
provider of education loans to law school students. The Corporation securitized
and sold portions of this portfolio totaling $547.7 million and $200.0 million,
in 1994 and 1993, respectively. An additional $319.2 million was  securitized
and sold in early 1995.

Lease financing totaled $2.3 billion at December 31, 1994, compared
with $1.7 billion at December 31, 1993, and $1.2 billion at December 31, 1992.
Excluding the impact of acquisitions in 1994, the portfolio increased $582.2
million, or 34%, from the 1993 year-end level. This growth reflected expanded
services and market coverage as well as the general strength of the economy.

SECURITIES

At December 31, 1994, the securities portfolio totaled $12.8 billion,
consisting of $2.5 billion of securities available for sale and $10.3
billion of investment securities. Certain information pertaining to the
composition, yields and maturities of the securities available for sale
and investment securities portfolios is presented in Figure 22 and
Figure 23, respectively.

Effective January 1, 1994, the Corporation adopted the provisions of
SFAS No. 115, "Accounting for Certain Investments in Debt and
Equity Securities." This new accounting standard requires, among
other things, that equity securities having readily determinable fair
values and all investments in debt securities be classified and
accounted for in one of three




                                      
                                      35
<PAGE>   20
                                                      -----------------------
                                                     KeyCorp and Subsidiaries
<TABLE>

                                              FIGURE 22 SECURITIES AVAILABLE FOR SALE
<CAPTION>
                                          U.S. Treasury,         States and          Mortgage-                           Weighted
                                          Agencies and            Political            Backed           Other             Average
dollars in millions                       Corporations         Subdivisions      Securities(1)     Securities     Total     Yield(2)
===================================================================================================================================
<S>                                       <C>                 <C>              <C>              <C>            <C>          <C>
DECEMBER 31, 1994:
  Maturity: One year or less               $  273.4             $ 2.9           $    5.7          $  87.0(3)     $  369.0     6.14%
            After one through five years      720.0              10.5               35.9            119.3           885.7     6.55
            After five through ten years       56.5               7.9            1,185.4              6.3         1,256.1     6.36
            After ten years                     2.6               4.6                1.3              1.7            10.2     7.89
- -----------------------------------------------------------------------------------------------------------------------------------
  Fair value                               $1,052.5             $25.9           $1,228.3           $214.3        $2,521.0     6.40%
  Amortized cost                            1,067.7              28.9            1,334.1            223.3         2,654.0
  Weighted average yield                       6.46%             8.07%              6.31%            6.77%           6.40%
  Weighted average maturity                2.3 years          6.7 years         8.2 years         2.4 years      5.5 years
- -----------------------------------------------------------------------------------------------------------------------------------
DECEMBER 31, 1993:
  Fair value                              $ 1,497.9                --           $  273.0          $  23.9       $ 1,794.8      6.80%
  Amortized cost                            1,434.0                --              269.7             23.1         1,726.8
- -----------------------------------------------------------------------------------------------------------------------------------
DECEMBER 31, 1992:
  Fair value                              $ 2,089.3                --           $  408.2          $  20.8       $ 2,518.3      6.65%
  Amortized cost                            2,032.6                --              405.8             20.3         2,458.7
===================================================================================================================================
<FN>
(1)Maturity is based upon expected average lives rather than contractual terms.
(2)Weighted average yields are calculated on the basis of amortized cost. Such 
   yields have been adjusted to a taxable-equivalent basis using a 35% tax 
   rate for 1994 and 1993 and a 34% tax rate for 1992.
(3)Includes equity securities with no stated maturity.
</TABLE>

categories: securities held to maturity, trading account assets and
securities available for sale. Debt securities that management has the positive
intent and ability to hold to maturity are included in the securities held to
maturity category and are carried at amortized cost. Securities held to maturity
and equity securities that do not have readily determinable fair values are
presented in the balance sheet as investment securities. Securities bought and
principally held for the purpose of selling them in the near term are included
in trading account assets and reported at fair value, with unrealized gains and
losses included in noninterest income. The designation of securities as
available for sale applies to all other securities that may be held for
indefinite periods, including securities that may be sold in response to changes
in interest rates, changes in  prepayment risk, increases in loan demand,
general liquidity needs and other similar factors. These securities are carried
at their fair values with unrealized gains and losses excluded from operating
results and reported as a component of shareholders' equity. 

At December 31, 1994, shareholders' equity was reduced by $115.3
million, representing the net unrealized loss on securities, net of deferred
income taxes. The change in the classification of securities under the new
accounting standard had no impact on net income. SFAS No. 115 is more fully
described in Note 3, Securities Available for Sale, on page 58 of this report. 

During the third quarter of 1994, the Corporation transferred
approximately $1.3 billion in mortgage-backed securities from the securities
available for sale portfolio to the investment securities portfolio. This
transfer was made in response to guidance issued by the Financial Accounting
Standards Board with regard to the classification of "nonhigh-risk" mortgage
securities in accordance with SFAS No. 115. The securities were transferred at
their fair value and the unrealized loss component (approximately $57.8 million
before taxes) of the carrying value of the transferred securities is being
amortized as a yield adjustment over their remaining lives, as is the
corresponding unrealized loss component of shareholders' equity. 

The securities portfolio serves as a primary tool in the management of
interest rate risk in addition to generating interest income and providing a
significant source of liquidity. As previously discussed, in December 1994 the
Corporation announced its intentions to substantially reduce its liability
interest rate sensitivity through the implementation of a combination of
strategies, including reconfiguring its securities available for sale portfolio
to improve the portfolio's overall yield and responsiveness to rising interest
rates. Accordingly, during the fourth quarter of 1994, the Corporation sold
$877.7 million of primarily U.S. Treasury and mortgage-backed securities with an
aggregate weighted-average yield of 5.67%. Similarly, during January 1995, the
Corporation sold $1.2 billion of securities with an aggregate weighted average
yield of 6.24%. The above transactions resulted in pre-tax net losses of $23.7
million and $48.6 million during the fourth and first quarters, respectively.
These and other strategies planned by the Corporation to monitor and manage
interest rate sensitivity are more fully discussed in the Asset and Liability
Management section beginning on page 26 of this report.


                                      36
<PAGE>   21
                                                     ------------------------
                                                     KEYCORP AND SUBSIDIARIES
<TABLE>

                                                  FIGURE 23 INVESTMENT SECURITIES
<CAPTION>
                                          U.S. Treasury,      States and      Mortgage-                             Weighted
                                           Agencies and        Political        Backed            Other              Average
dollars in millions                        Corporations     Subdivisions    Securities(1)    Securities     Total       Yield(2)
====================================================================================================================================
<S>                                      <C>               <C>              <C>               <C>        <C>              <C>
DECEMBER 31, 1994:
  Maturity: One year or less                 $ 74.0           $  573.8          $  648.4        $ 69.7     $ 1,365.9        6.45%
            After one through five years      194.5              559.7           4,497.9         240.0       5,492.1        6.90
            After five through ten years       12.8              293.2             990.7          88.6       1,385.3        8.00
            After ten years                   251.3               81.8           1,697.2           2.0       2,032.3        7.13
- ------------------------------------------------------------------------------------------------------------------------------------
  Amortized cost                             $532.6           $1,508.5          $7,834.2        $400.3     $10,275.6        7.03%
  Fair value                                  499.3            1,534.9           7,362.7         360.1       9,757.0
  Weighted average yield                       6.78%              8.55%             6.72%         7.45%         7.03%
  Weighted average maturity              13.7 years          3.3 years         5.1 years     2.5 years     5.2 years
- ------------------------------------------------------------------------------------------------------------------------------------
DECEMBER 31, 1993:
  Amortized cost                           $ 796.0           $ 1,677.8         $ 7,877.2        $771.1    $ 11,122.1        6.51%
  Fair value                                 807.4             1,779.8           7,967.3         785.7      11,340.2
- ------------------------------------------------------------------------------------------------------------------------------------
DECEMBER 31, 1992:
  Amortized cost                           $ 494.2           $ 1,806.8         $ 6,062.4        $612.9    $  8,976.3        7.72%
  Fair value                                 506.0             1,886.6           6,171.8         628.7       9,193.1
====================================================================================================================================
<FN>
(1)Maturity is based upon expected average lives rather than contractual terms.

(2)Weighted average yields are calculated on the basis of amortized cost. Such
   yields have been adjusted to a taxable-equivalent basis using a 35% tax 
   rate for 1994 and 1993 and a 34% tax rate for 1992.
</TABLE>


At December 31, 1994, the Corporation had $9.1 billion invested in
mortgage-backed pass-through securities and collateralized mortgage obligations
("CMO") within the investment securities and securities available for sale
portfolios, compared with $8.1 billion at December 31, 1993. A mortgage-backed
pass-through security depends on the underlying pool of mortgage loans to
provide a cash flow "pass- through" of principal and interest. The Corporation
had $5.3 billion invested in mortgage-backed pass-through securities at December
31, 1994. A CMO is a mortgage-backed security that is comprised of classes of
bonds created by prioritizing the cash flows from the underlying mortgage pool
in order to meet different objectives of investors. The Corporation had $3.8
billion invested in CMO securities at December 31, 1994. The CMO securities held
by the Corporation are primarily shorter-maturity class bonds that were
structured to have more predictable cash flows by being less sensitive to
prepayments during periods of changing interest rates. At December 31, 1994,
substantially all of the CMOs and mortgage-backed pass-through securities held
by the Corporation were issued or backed by Federal agencies.

ASSET QUALITY

The Corporation's Credit Risk Review Group evaluates and monitors the
level of risk in the Corporation's loan-related assets, and formulates
underwriting standards and guidelines for active line management. Geographic
diversification throughout the Corporation is a significant factor in managing
credit risk. In addition, the Credit Risk Review Group is responsible for
reviewing the adequacy of the allowance for loan losses ("Allowance"). The
Corporation's Credit Policy/Risk Management Group reviews corporate assets other
than loans, leases and OREO to evaluate the credit quality and risk inherent in
such assets. This Group is also responsible for commercial and consumer credit
policy development, concentration management and credit systems development.

Methodologies are designed to provide adequate coverage for possible
loan losses. The methodology applied at KeyCorp focuses on a combination of
allocations directly attributable to specific potential problem credits and
general allocations based on historical losses on a portfolio basis, as shown in
Figure 24. In addition, indirect risk in the form of general economic
conditions, portfolio diversification and off- balance sheet risk is taken into
consideration. Management continues to target and maintain an allowance equal to
the allocated requirement plus an unallocated portion, as appropriate.
Management believes this is an appropriate posture in light of current and
expected economic conditions and trends, the geographic and industry mix of the
portfolio, and similar risk-related matters.

As shown in Figure 27, net loan charge-offs of $109.2 million in 1994
dropped significantly from $212.8 million in 1993 with asset quality improvement
reflected in all categories of the loan portfolio. As a result of this
improvement in asset quality, as demonstrated by a large reduction in
nonperforming loans, the 1994 provision for loan losses was $125.2 million
compared with $211.7 million in 1993 and $338.4 million in 1992.

                                       
                                      37
<PAGE>   22
                           KEYCORP AND SUBSIDIARIES

The Allowance at December 31, 1994, was $830.3 million, or 1.80% of loans,
compared with $802.7 million, or 2.00% of loans, at December 31, 1993. As a
percentage of nonperforming loans, the Allowance was 324.27% at December 31,    
1994, compared with 238.69% at December 31, 1993. Although this percentage is
not a primary factor used by management in determining the adequacy of the
Allowance, it has general short to medium-term relevance. As indicated in
Figure 24, the unallocated portion of the Allowance increased in 1994,
reflecting continued improvement in overall loan quality.

As shown in Figure 28, nonperforming assets totaled $339.8 million at December
31, 1994, down $160.3 million, or 32%, from the December 31, 1993, level. This
followed a decrease of $400.1 million, or 44%, in 1993. The continued
improvement in 1994 resulted largely from an $80.3 million, or 24%, decrease in
nonperforming loans and a $71.4 million, or 47%, decrease in OREO, net of
allowance for losses. Other nonperforming assets, which are comprised primarily
of nonperforming venture capital investments, decreased $8.6 million, or 64%,
in 1994. The reduction in nonperforming loans was principally attributable
to decreases in nonaccrual commercial, construction and commercial real estate
loans. At the end of 1994, nonaccrual loans in these categories comprised 36%,
9% and 32%, respectively, of total nonperforming loans and totaled $196.5
million, down $71.4 million, or 27%, from the previous year-end. This reduction
reflected continued progress made in working through the credit problems
associated with the Ameritrust acquisition as well as the overall strength of
the economy. As indicated in Figure 29, the reduction in OREO was primarily due
to the selective sale of assets. 

On a regional basis, the banks in the Northeast Region, Great Lakes Region and
Northwest Region showed improvement in  the ratio of nonperforming assets to
total loans plus OREO and other nonperforming assets. As indicated by Figure
25, the largest basis point improvement was experienced in the Great Lakes
Region. The increase in the ratio in the Rocky Mountain Region was attributable
to the


<TABLE>
                                       FIGURE 24 ALLOCATION OF THE ALLOWANCE FOR LOAN LOSSES
<CAPTION>
December 31,                                            1994                         1993                          1992
                                              ---------------------         -----------------------        -----------------------
                                                         Percent of                      Percent of                     Percent of  
                                                       Loan Type to                    Loan Type to                   Loan Type to  
dollars in millions                           Amount    Total Loans         Amount      Total Loans        Amount      Total Loans  
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>       <C>                 <C>          <C>              <C>          <C>          
Commercial, financial and agricultural        $119.3           23.0%        $177.6             23.4%       $205.1             25.4% 
Real estate-construction                        17.5            2.9           22.1              3.0          27.3              4.1  
Real estate-mortgage                            95.7           45.8           90.6             44.9         113.3             40.7 
Consumer                                        95.3           22.9          113.4             24.1         147.2             26.0 
Lease financing                                 24.3            5.2           14.1              4.4           4.8              3.5 
Foreign                                           --             .2             --               .2           1.6               .3 
Unallocated                                    478.2             --          384.9               --         283.3               -- 
- ----------------------------------------------------------------------------------------------------------------------------------
  Total                                       $830.3          100.0%        $802.7            100.0%        $782.6           100.0%
                                              ======          =====         ======            =====          =====           =====
- ----------------------------------------------------------------------------------------------------------------------------------
</TABLE>                                                                   

<TABLE>
<CAPTION>
                                                        1991                          1990
                                              ---------------------         -----------------------
                                                         Percent of                      Percent of
                                                       Loan Type to                    Loan Type to
                                              Amount    Total Loans         Amount      Total Loans
- ---------------------------------------------------------------------------------------------------
<S>                                           <C>            <C>           <C>               <C>        
Commercial, financial and agricultural        $224.4           25.9%        $238.7             29.3%
Real estate-construction                        30.1            4.4           23.2              6.4
Real estate-mortgage                           126.1           38.0          127.9             35.1
Consumer                                       149.7           28.8          123.1             26.7
Lease financing                                  3.4            2.7            5.7              2.3
Foreign                                         20.2             .2           19.5               .2
Unallocated                                    239.6             --          139.2               --
- ---------------------------------------------------------------------------------------------------
  Total                                       $793.5          100.0%        $677.3            100.0%
                                              ======          =====         ======            =====
- ---------------------------------------------------------------------------------------------------

Amounts in the "Percent of Loan Type to Total Loans" column were computed
excluding loans held for sale from the portfolio as no allowances were deemed
necessary for such loans.
</TABLE>



                                      38
<PAGE>   23
<TABLE>
                           KEYCORP AND SUBSIDIARIES

                         FIGURE 25 NONPERFORMING LOAN
                          AND ASSET RATIOS BY REGION


<CAPTION>
December 31,
                                                            Nonperforming    
                                    Nonperforming    Assets to Period-End
                                 Loans to Period-         Loans Plus OREO
                                        End Loans           and Other NPA
                                 ----------------       -----------------
                                   1994      1993         1994       1993
- -------------------------------------------------------------------------
<S>                                <C>       <C>          <C>        <C>
Northeast Region                   .74%      1.01%        1.09%      1.73%
Great Lakes Region                 .47        .91          .57       1.25
Rocky Mountain Region              .58        .26          .66        .44
Northwest Region                   .47        .63          .63        .91
Financial Services                1.40       1.03        10.19       7.76
- -------------------------------------------------------------------------
    Total                          .55%       .84%         .73%      1.24%
- -------------------------------------------------------------------------
</TABLE>


<TABLE>
FIGURE 26 NONPERFORMING ASSETS

                                      1994    1993    1992    1991    1990
- --------------------------------------------------------------------------
<S>                                   <C>     <C>     <C>     <C>     <C>
Other nonperforming assets            $ 4.8   $13.4   $14.9   $11.7   $ 2.8
Restructured loans                      1.5     6.5     2.4     9.9    25.2
Other real estate owned                79.0   150.4   332.4   330.7   211.5
Nonaccrual loans                      254.5   329.8   550.5   719.6   773.7  
- --------------------------------------------------------------------------
</TABLE>


<TABLE>
                  FIGURE 27 SUMMARY OF LOAN LOSS EXPERIENCE
<CAPTION>
Year ended December 31,

dollars in millions                                          1994            1993            1992            1991            1990
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                     <C>             <C>             <C>             <C>             <C>
Average loans outstanding during the year               $42,745.5       $38,307.6       $35,307.4       $35,150.3       $32,632.8
- ---------------------------------------------------------------------------------------------------------------------------------
Allowance for loan losses at beginning of year          $   802.7       $   782.6       $   793.5       $   677.3       $   452.7
Loans charged off:
    Commercial, financial and agricultural                   60.7           102.6           144.8           173.9           155.4
    Real estate-construction                                  6.6            25.5            25.1            40.9            33.7
    Real estate-mortgage                                     35.0            56.8           100.2            70.4            66.7
    Consumer                                                103.3           115.2           160.3           174.1           136.7
    Lease financing                                           3.2             3.1            10.0             5.7             6.7
    Foreign                                                    --              --              --              .8             2.3
- ---------------------------------------------------------------------------------------------------------------------------------
                                                            208.8           303.2           440.4           465.8           401.5
Recoveries:
    Commercial, financial and agricultural                   48.0            33.4            25.7            28.7            28.6
    Real estate-construction                                  1.4             6.0             1.3             1.9             2.5
    Real estate-mortgage                                     11.3             9.8             9.0             3.1             2.1
    Consumer                                                 36.8            39.5            39.0            38.9            34.3
    Lease financing                                           2.1             1.6             4.9             1.2             1.3
    Foreign                                                    --              .1              --              .2              .8
- ---------------------------------------------------------------------------------------------------------------------------------
                                                             99.6            90.4            79.9            74.0            69.6
- ---------------------------------------------------------------------------------------------------------------------------------
Net loans charged off                                      (109.2)         (212.8)         (360.5)         (391.8)         (331.9)
Provision for loan losses                                   125.2           211.7           338.4           466.2           517.2
 Allowance of acquired companies                             11.6            21.2            11.2            41.8            39.3
- ---------------------------------------------------------------------------------------------------------------------------------
Allowance for loan losses at end of year                $   830.3       $   802.7       $   782.6       $   793.5       $   677.3
                                                        =========       =========       =========       =========       =========
- ---------------------------------------------------------------------------------------------------------------------------------
Net loan charge-offs to average loans                         .26%            .56%           1.02%           1.11%           1.02%
Allowance for loan losses to year-end loans                  1.80            2.00            2.17            2.23            1.98
Allowance for loan losses to nonperforming loans           324.27          238.69          141.54          108.79           84.78
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                      39
<PAGE>   24
<TABLE>
                                                     KEYCORP AND SUBSIDIARIES
                                                                 
                                   FIGURE 28 SUMMARY OF NONPERFORMING ASSETS AND PAST DUE LOANS

<CAPTION>

December 31,
dollars in millions                                       1994            1993            1992            1991            1990
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                                     <C>             <C>             <C>             <C>             <C>
Nonaccrual loans                                        $254.5          $329.8          $550.5          $719.6          $773.7
Restructured loans                                         1.5             6.5             2.4             9.9            25.2
- ------------------------------------------------------------------------------------------------------------------------------
    Total nonperforming loans                            256.0           336.3           552.9           729.5           798.9

Other real estate owned                                  100.3           186.1           350.3           349.9           225.3
Allowance for OREO losses                                (21.3)          (35.7)          (17.9)          (19.2)          (13.8)
- ------------------------------------------------------------------------------------------------------------------------------
    Other real estate owned, net of allowance             79.0           150.4           332.4           330.7           211.5

Other nonperforming assets                                 4.8            13.4            14.9            11.7             2.8
- ------------------------------------------------------------------------------------------------------------------------------
    Total nonperforming assets                          $339.8          $500.1          $900.2        $1,071.9        $1,013.2
                                                        ======          ======          ======        ========        ========
- ------------------------------------------------------------------------------------------------------------------------------
Accruing loans past due 90 days or more                 $ 50.2          $ 51.8          $ 70.3        $   94.1        $   90.5
- ------------------------------------------------------------------------------------------------------------------------------
Nonperforming loans to year-end loans                      .55%            .84%           1.53%           2.05%           2.34%
Nonperforming assets to year-end loans
  plus other real estate owned and other
  nonperforming assets                                     .73            1.24            2.47            2.99            2.94
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>



<TABLE>
                                     FIGURE 29 SUMMARY OF CHANGES IN NONACCRUAL LOANS AND OREO

SUMMARY OF CHANGES IN NONACCRUAL LOANS
<CAPTION>
                                                                        1994 Quarters
                                                        -----------------------------------------
in millions                             Full Year       Fourth       Third      Second      First
- -------------------------------------------------------------------------------------------------
<S>                                     <C>             <C>         <C>        <C>         <C>
Balance at beginning of period            $329.8        $284.7      $307.4      $315.4     $329.8
  Loans placed on nonaccrual               218.6          43.4        50.0        63.6       61.6  
  Charge-offs1                            (101.9)        (20.3)      (21.7)      (27.3)     (32.6)                               
  Payments                                (113.9)        (40.2)      (29.0)      (21.8)     (22.9)                              
  Transfers to OREO                        (34.2)         (5.0)      (12.5)       (4.8)     (11.9)
  Loans returned to accrual                (47.6)         (8.8)      (10.7)      (17.7)     (10.4)                               
  Acquisitions                               3.7            .7         1.2          --        1.8   
  Transfers from OREO                         --            --          --          --         --    
- -------------------------------------------------------------------------------------------------
Balance at end of period                  $254.5        $254.5      $284.7      $307.4     $315.4                              
                                          ======        ======      ======      ======     ======
- -------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
Summary of Changes in OREO 2        
                                                                        1994 Quarters
                                                        -----------------------------------------
in millions                             Full Year       Fourth       Third      Second      First
- -------------------------------------------------------------------------------------------------
<S>                                       <C>           <C>         <C>         <C>        <C>
Balance at beginning of period            $150.4        $107.6      $118.0      $134.3     $150.4
  Additions                                 52.7           8.3        21.5         6.1       16.8
  Sales                                    (71.7)        (21.3)      (19.0)      (14.3)     (17.1)
  Charge-offs and writedowns               (33.4)        (14.2)       (7.6)       (3.2)      (8.4)
  Transfers to loans                        (9.8)         (3.5)        (.8)         --       (5.5)
  Acquisitions                               3.1            .7          .2          --        2.2
  Other                                    (12.3)          1.4        (4.7)       (4.9)      (4.1)
- -------------------------------------------------------------------------------------------------
Balance at end of period                  $ 79.0        $ 79.0      $107.6      $118.0     $134.3
                                          ======        ======      ======      ======     ======
- -------------------------------------------------------------------------------------------------
<FN>
1 Represents the gross charge-offs taken against nonaccrual loans; excluded are charge-offs taken against accruing loans and credit 
  card receivables, and interest reversals.
2 Net of allowance for OREO losses.
</TABLE>



                                      40
<PAGE>   25
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

FIGURE 30 PERCENTAGE OF NONPERFORMING LOANS TO PERIOD-END LOANS
          BY LOAN TYPE
<CAPTION>
December 31, 1994

                            Commercial,                       Real Estate-     Real Estate-
                         Financial and      Real Estate-        Commercial      Residential
                          Agricultural      Construction          Mortgage         Mortgage         Consumer           Total
<S>                               <C>               <C>               <C>               <C>              <C>             <C>
- -----------------------------------------------------------------------------------------------------------------------------
Northeast Region                  1.23%             3.51%             1.68%             .27%             .17%            .74%
Great Lakes Region                 .56              2.41              1.06              .31              .07             .47
Rocky Mountain Region              .94               .05              1.06              .20              .14             .58
Northwest Region                   .59               .11               .95              .45              .05             .47
Financial Services                  --                --                --             9.28               --            1.40
- ------------------------------------------------------------------------------------------------------------------------------
  Total                            .75%             1.68%             1.23%             .33%             .10%            .55%
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>

acquisitions of Commercial Bancorporation of Colorado and The Bank of
Greeley during 1994. The increase in the ratio in Financial Services was caused
by a run-off of loan balances from a relatively low base amount without a
commensurate reduction in nonperforming assets. This group included only $106.6
million, or less than 1%, of the Corporation's total loans as of December 31,
1994.

In May 1993, the Financial Accounting Standards Board issued SFAS No. 114,
"Accounting by Creditors for Impairment of a Loan." This standard affects the
definition and basis for measuring impaired loans and is more fully discussed in
Note 6, Nonperforming Assets, on page 60 of this report. The Corporation expects
to adopt SFAS No. 114 prospectively in the first quarter of 1995. Adoption of
this standard will not have a material effect on the Corporation's financial
condition or results of operations.

DEPOSITS AND OTHER SOURCES OF FUNDS

Core deposits, defined as domestic deposits other than certificates of
deposit of $100,000 or more, are the Corporation's primary source of funding.
During 1994, these deposits averaged $40.8 billion and represented 72% of the
Corporation's earning asset funding compared with $40.2 billion and 78%,
respectively, in 1993 and $37.4 billion and 79%, respectively, in 1992. The
slight growth in average core deposits during 1994 reflected the impact of
acquisitions, offset in part by the pursuit of other investment alternatives by
consumers in response to the interest rate environment. The 1993 increase in
average core deposits was also primarily a result of acquisitions. The impact of
these acquisitions was substantially offset, however, by the sale of
approximately $1.0 billion in deposits late in the second quarter of 1992 (as
part of an agreement reached with the United States Department of Justice and in
accordance with the Federal Reserve Board order to divest certain branches in
connection with the Ameritrust merger) and the pursuit of other investment
alternatives by consumers in response to declining interest rates. As shown in
Figure 6, there was a moderate shift in 1994 in core deposit balances from money
market deposit accounts and from the "Other time deposits" category (consisting
primarily of fixed-rate certificates of deposit of less than $100,000) to 
noninterest-bearing and savings deposits (including NOW accounts), also in
response to the interest rate environment.

Purchased funds, which are comprised of large certificates of deposit,
deposits in foreign offices and short-term borrowings, averaged $13.8 billion
for 1994, up $4.1 billion, or 42%, from the prior year. These instruments were
more heavily relied upon in 1994 as the growth in earning assets exceeded the
increase in core deposits discussed previously. As illustrated in Figure 6, all
types of purchased funds grew with the exception of large certificates of
deposit, which experienced a slight decline.

FIGURE 31 MATURITY DISTRIBUTION OF TIME DEPOSITS OF $100,000 OR MORE

<TABLE>
<CAPTION>
December 31, 1994
                                   Domestic        Foreign
in millions                        Offices         Offices           Total
- -----------------------------------------------------------------------------
<S>                                <C>             <C>               <C>
Time remaining to maturity:
  Three months or less             $1,502.3        $3,424.4          $4,926.7
  Over three through six months       387.7              .7             388.4
  Over six through twelve months      492.5              --             492.5
  Over twelve months                  705.8              --             705.8
- -----------------------------------------------------------------------------
    Total                          $3,088.3        $3,425.1          $6,513.4
                                   ========        ========          ========
- -----------------------------------------------------------------------------
</TABLE>

LIQUIDITY

Liquidity represents the availability of funding to meet the needs of 
depositors, borrowers and creditors at a reasonable cost, on a timely basis and
without adverse consequences. The Corporation's ALCO actively analyzes and
manages the Corporation's liquidity in coordination with similar committees at
each affiliate bank. The affiliate banks individually maintain liquidity in the
form of short-term money market investments, securities available for sale,
anticipated prepayments and maturities on securities and through the maturity
structure of their loan portfolios. Liquidity is also enhanced by a sizable
concentration of core deposits, previously discussed, which are generated by the
Corporation's
             
                                      41


<PAGE>   26
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


nearly 1,300 banking offices in 13 states. The affiliate banks
individually monitor deposit flows and evaluate alternate pricing structures to
retain or grow deposits. This process is supported by a Central Funding Unit
within the Corporation's Funds Management Group which monitors deposit outflows
and assists the banks in converting the pricing of deposits from fixed to
floating rates, or vice versa, as specific needs are determined. In addition,
the affiliate banks have access to various sources of non-core market funding
for short-term liquidity requirements should the need arise.

During 1994, Society National Bank ("SNB"), the Corporation's Ohio bank,
raised $1.5 billion in funding under a Medium-Term Bank Note program. Of the
notes issued, $1.1 billion have original maturities of one year or less and are
included in other short-term borrowings and $400.0 million have original
maturities in excess of one year and are included in long-term debt. Under a
separate $5 billion Bank Note program, which replaced the SNB program in the
third quarter, four affiliate banks (including SNB) issued an aggregate total of
$2.2 billion in debt securities in 1994. Of these issued notes, $1.2 billion are
included in other short-term borrowings and $1.0 billion are included in
long-term debt. During February 1995 this program was expanded to allow
issuances of up to $6.6 billion, covering eleven affiliate banks. The proceeds
from these programs are to be used for general corporate purposes in the
ordinary course of business. In 1993, SNB issued $685.0 million in debt
securities with original maturities of less than one year under the
aforementioned Medium-Term Bank Note program.

During the second quarter of 1994, KeyCorp filed a universal shelf
registration with the SEC providing for the possible issuance of a broad range
of debt and equity securities by the parent company in an amount not to exceed
$750.0 million. Under the shelf registration, KeyCorp issued $570.0 million in
Medium-Term Notes during 1994 with $395.0 million having original maturities in
excess of one year and $175.0 million having original maturities of one year or
less. During 1993, $305.1 million in long-term debt securities were issued under
a separate Medium-Term Note program. The proceeds from these programs were used
in both years to fund acquisitions and for general corporate purposes.

The liquidity requirements of the parent company, primarily for
dividends to shareholders, servicing of debt and other  corporate purposes, are
principally met through regular dividends from affiliate banks. As of December
31, 1994, $642.4 million was available in the affiliate banks for the payment of
dividends to the parent company without prior regulatory approval. The parent
company has no lines of credit with other financial institutions but has ready
access to the capital markets as a result of its favorable debt ratings.

CAPITAL AND DIVIDENDS

Total shareholders' equity at December 31, 1994, was $4.7 billion, up
$304.9 million, or 7%, from the balance at the end of 1993. This followed an
increase of $466.3 million, or 12%, from the prior year end. In both years the
increase was principally due to the retention of net income after dividends.
Other factors contributing to the change in shareholders' equity in 1994 are
shown in the Statement of Changes in Shareholders' Equity presented on page 52
of this report. Included in these changes are net unrealized losses of

FIGURE 32 CAPITAL COMPONENTS AND RISK-ADJUSTED ASSETS

<TABLE>
<CAPTION>
December 31,
dollars in millions                                   1994            1993
- -------------------------------------------------------------------------------
<S>                                                  <C>             <C>
Tier I capital
  Common shareholders' equity1                       $ 4,648.1       $ 4,233.6
  Qualifying preferred stock                             160.0           160.0
  Less: Goodwill                                        (418.5)         (385.4)
       Other intangible assets2                         (140.0)         (122.9)
- -------------------------------------------------------------------------------
    Total Tier I capital                               4,249.6         3,885.3
- -------------------------------------------------------------------------------
Tier II capital
  Allowance for loan losses3                             628.7           559.7
  Qualifying long-term debt                              943.2           993.4
- -------------------------------------------------------------------------------
    Total Tier II capital                              1,571.9         1,553.1
- -------------------------------------------------------------------------------
    Total capital                                    $ 5,821.5       $ 5,438.4
                                                     =========       =========
Risk-adjusted assets
  Risk-adjusted assets on balance sheet              $46,370.0       $40,979.9
  Risk-adjusted off-balance sheet exposure             4,483.3         4,283.3
  Less: Goodwill                                        (418.5)         (385.4)
        Other intangible assets2                        (140.0)         (122.9)
- -------------------------------------------------------------------------------
    Gross risk-adjusted assets                        50,294.8        44,754.9
  Less: Excess allowance for loan losses3               (201.6)         (243.0)
- -------------------------------------------------------------------------------
    Net risk-adjusted assets                         $50,093.2       $44,511.9
                                                     =========       =========
Average quarterly total assets                       $64,613.3       $58,289.3
                                                     =========       =========
Capital ratios
  Tier I capital to net risk-adjusted assets              8.48%           8.73%
  Total capital to net risk-adjusted assets              11.62           12.22
  Leverage                                                6.63            6.72
- -------------------------------------------------------------------------------
<FN>
1 Common shareholders' equity excludes the impact of net unrealized
  gains or losses on securities, except for net unrealized losses on
  marketable equity securities.
2 Intangible assets (excluding goodwill and portions of purchased
  credit card relationships) recorded after February 19, 1992, and
  deductible portions of purchased mortgage servicing rights.
3 The allowance for loan losses included in Tier II capital is limited to
  1.25% of gross risk-adjusted assets.
</TABLE>


                                      42



<PAGE>   27
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


FIGURE 33 CAPITAL RATIOS


<TABLE>
<CAPTION>
                                 1993         1994
                                 ----         ----
<S>                              <C>          <C>
Leverage ratio                    6.72%        6.63%
TierI risk-based capital ratio    8.73         8.48
Total risk-based capital ratio   12.22        11.62
</TABLE>

$161.4 million on securities, bringing the net unrealized losses on
securities to $115.3 million as of December 31, 1994. These net unrealized
losses were recorded in accordance with SFAS No. 115, "Accounting for Certain
Debt and Equity Securities," which was adopted by the Corporation as of January
1, 1994. This new accounting standard  establishes, among other things, net
unrealized holding gains and losses on securities as a new component of
shareholders' equity and is more fully described in Note 3, Securities
Available for Sale, on page 58 of this report. Also having a significant impact
on shareholders' equity in 1994 was a $131.1 million increase in Treasury Stock
resulting from the share repurchase program discussed further in Note 11,
Shareholders' Equity, on page 64 of this report.

Capital adequacy is an important indicator of financial stability and
performance. Overall, KeyCorp's capital position remains strong with a ratio of
total shareholders' equity to total assets of 7.03% at December 31, 1994, down
slightly from 7.37% and 7.13% at December 31, 1993 and 1992, respectively.
Banking industry regulators define minimum capital ratios for bank holding
companies and their banking and savings association subsidiaries. Based on the
risk-based capital rules and definitions prescribed by the banking regulators,
KeyCorp's Tier I and total capital to net risk-adjusted assets ratios at
December 31, 1994, were 8.48% and 11.62%, respectively. As illustrated in
Figure 33, these compare favorably with the requirements of 4.0% for Tier I and
8.0% for total capital. The regulatory Tier I leverage ratio standard
prescribes a minimum ratio of 3.0%, although most banking organizations are
expected to maintain ratios of at least 100 to 200 basis points above the
minimum. At December 31, 1994, KeyCorp's leverage ratio was 6.63%,
substantially higher than the minimum requirement. Figure 31 presents the
details of KeyCorp's regulatory capital position at December 31, 1994 and 1993.

Under the Federal Deposit Insurance Act, the Federal bank regulators
group FDIC-insured depository institutions into five broad categories based on
certain capital ratios. The five categories are "well-capitalized,"
"adequately capitalized," "undercapitalized," "significantly undercapitalized,"
and "critically undercapitalized." Although these provisions are not directly
applicable to the Corporation under existing law and regulations, based upon
its ratios the Corporation would qualify as "well-capitalized" at December 31,
1994. All of KeyCorp's affiliate banks do qualify as "well-capitalized" at
December 31, 1994, except for the recently acquired First Citizens Bancorp of
Indiana which is "adequately capitalized". First Citizens will be merged with
Society National Bank, Indiana ("SNBI") during the first quarter of 1995, and
SNBI is expected to be well-capitalized upon completion of the merger. The
FDIC-defined capital categories may not constitute an accurate representation
of the overall financial condition or prospects of KeyCorp or its affiliate
banks.

On December 8, 1994, the Board of Governors of the Federal Reserve
System (the "Federal Reserve Board"), the agency with regulatory jurisdiction
over bank holding companies such as KeyCorp, adopted a final rule, effective
December 31, 1994, to exclude net unrealized gains and losses on "debt"
securities classified as "available for sale" from the computation of Tier I
capital for purposes of the risk-based capital and leverage standards. The rule
provides that net unrealized losses on "equity" securities with readily
determinable fair values and which are held in the "available for sale"
portfolio, must be deducted from Tier I capital. The full potential impact of
SFAS No. 115 on Tier I capital was mitigated by the Federal Reserve Board
Action. This revision will not have a material effect on the risk-based capital
and leverage standards of the Corporation's subsidiary banks.

At December 31, 1994, book value per Common Share was $18.88 based on
240,362,117 shares outstanding, compared with $17.53 based on 241,547,151
shares outstanding at December 31, 1993. KeyCorp's Common Shares are traded on
the New York Stock Exchange under the symbol KEY. The sales price ranges of the
Common Shares and per Common Share net income and dividends by quarter for each
of the last two years are presented in Figure 34. At year-end 1994, the closing
sales price on the New York Stock Exchange was $25.00 per share. This price was
132% of year-end book value per share, resulting in a dividend yield of 5.12%.
On January 19, 1995, the quarterly dividend on Common Shares was increased by
12.5% to $.36 per Common Share, up from $.32

                                      43


<PAGE>   28
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


per Common Share in 1994. There were 52,974 holders of record of
KeyCorp Common Shares at December 31, 1994.

FOURTH QUARTER RESULTS

As shown in Figure 34, net income for the fourth quarter of 1994 was
$193.8 million, or $.79 per Common Share, compared with $122.3 million, or $.49
per Common Share, for the same period last year. The 1994 period was impacted
by securities losses of $23.7 million ($14.3 million after-tax, $.06 per Common
Share) related to the balance sheet reconfiguration and the 1993 period was
impacted by merger and integration charges of $118.7 million ($80.6 million
after-tax, $.33 per Common Share) recorded in connection with the Merger.
Excluding the impact of these significant nonrecurring items, net income in the
1994 fourth quarter was $208.1 million, up $5.2 million, or 3%, from the prior
year. This slight increase reflected decreases of $15.2 million, or 3%, in
noninterest expense and $20.2 million, or 44%, in the provision for loan
losses, which were partially offset by decreases of $12.8 million, or 2%, in
taxable-equivalent net interest income and $8.1 million, or 3%, in noninterest
income. On an annualized basis, the return on average total assets for the
fourth quarter of 1994 was 1.19% compared with .83% for the fourth quarter of
1993. The annualized returns on average common equity for the fourth quarters
of 1994 and 1993 were 16.61% and 11.09%, respectively. On an annualized basis,
adjusting for the nonrecurring items mentioned above, the fourth-quarter 
return on average total assets and return on average common equity were 1.28%
and 17.86%, respectively, in 1994 and 1.38% and 18.64%, respectively, in 1993.

The decrease in total noninterest expense in the fourth quarter of 1994
as compared with the fourth quarter of 1993, exclusive of merger and
integration charges, reflected a $13.7 million decrease in net OREO expense and
an $11.2 million decrease in personnel expense. These declines were offset in
part by a $4.8 million increase in various components of miscellaneous expense
and a $4.7 million increase in net occupancy expense. The lower provision for
loan losses resulted from the continued overall improvement in asset quality.
The decrease in taxable-equivalent net interest income reflected a decline in
the net interest margin from 5.21% to 4.60% which more than offset the positive
impact of a $6.0 billion increase in average earning assets, principally loans.
The decline in the net interest margin was primarily due to growth in earning
assets (principally new loan originations) at reduced spreads, increased
reliance on market priced funding and a moderately liability-sensitive balance
sheet in a rising interest rate environment. The decline in noninterest income,
after excluding the net securities losses, reflected decreases of $12.5 million
and $12.1 million in special asset management fees and mortgage banking income,
respectively, offset in part by an $18.5 increase in other noninterest income.

                                      44


<PAGE>   29
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

                  FIGURE 34 SELECTED QUARTERLY FINANCIAL DATA
<CAPTION>

                                                        1994                                            1993
dollars in millions,               ---------------------------------------------------------------------------------------------
 except per share amounts                4th         3rd         2nd         1st         4th         3rd         2nd         1st
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                <C>         <C>         <C>        <C>          <C>         <C>         <C>        <C>
FOR THE QUARTER
Interest income                    $ 1,191.8   $ 1,150.7   $1,102.6   $ 1,045.0   $ 1,050.5   $ 1,051.0   $ 1,065.0   $ 1,047.4
Interest expense                       526.5       471.1      422.3       376.9       372.2       378.6       390.8       393.3
Net interest income                    665.3       679.6      680.3       668.1       678.3       672.4       674.2       654.1
Provision for loan losses               26.2        27.2       35.0        36.8        46.4        49.9        59.5        55.9
Noninterest income                     205.3       223.3      227.4       226.6       237.1       288.7       253.3       222.6
Noninterest expense                    555.6       530.1      538.7       542.8       689.5       590.8       569.8       535.0
Income before income taxes             288.8       345.6      334.0       315.1       179.5       320.4       298.2       285.8
Net income                             193.8       229.3      221.8       208.6       122.3       200.8       196.9       189.9
Net income applicable to
 Common Shares                         189.8       225.3      217.8       204.6       118.4       196.6       192.4       184.4
- --------------------------------------------------------------------------------------------------------------------------------
PER COMMON SHARE
Net income                         $     .79   $     .92   $    .89   $     .85   $     .49   $     .82   $     .81   $     .77
Cash dividends                           .32         .32        .32         .32         .28         .28         .28         .28
Book value at period-end               18.88       18.65      18.17       17.88       17.53       17.32       16.74       16.19
Market price:
 High                                  30.88       33.50      33.75       33.00       33.50       35.75       37.25       35.75
 Low                                   23.63       30.13      29.50       28.88       27.25       30.88       28.63       30.88
 Close                                 25.00       30.50      31.88       30.00       29.75       32.00       35.13       34.63
Weighted average
 Common Shares (millions)              241.4       244.1      244.8       241.9       240.8       240.8       239.5       237.9
- --------------------------------------------------------------------------------------------------------------------------------
AT PERIOD-END
Loans                              $46,224.7   $44,608.8  $43,157.6   $41,379.8   $40,071.3   $39,070.7   $38,375.9   $38,371.7
Earning assets                      60,046.5    58,638.1   57,347.0    55,913.5    54,352.7    52,935.5    52,699.9    52,346.4
Total assets                        66,798.1    64,500.3   63,356.6    61,475.8    59,631.2    58,169.2    57,944.5    57,850.8
Deposits                            48,564.2    47,816.5   47,796.2    46,880.6    46,499.1    44,339.9    44,400.8    44,964.3
Long-term debt                       3,569.8     2,177.8    2,123.6     1,744.5     1,763.9     1,908.4     1,957.2     1,904.1
Common shareholders' equity          4,538.5     4,541.9    4,438.8     4,376.3     4,233.6     4,150.1     3,999.5     3,852.4
Total shareholders'equity            4,698.5     4,701.9    4,598.8     4,536.3     4,393.6     4,310.1     4,183.5     4,036.4
- ---------------------------------------------------------------------------------------------------------------------------------
PERFORMANCE RATIOS
Return on average total assets          1.19%       1.43%      1.43%       1.41%        .83%       1.40%       1.38%       1.38%
Return on average common equity        16.61       19.95       19.77       19.20       11.09       19.10       19.67       19.83
Return on average total equity         16.38       19.60       19.43       18.88       11.05       18.73       19.22       19.27
Efficiency                             61.10       57.90       58.43       60.13       61.35       60.13       60.54       60.04
Overhead                               48.01       44.48       44.87       47.27       48.12       46.50       46.15       46.84
Net interest margin                     4.60        4.79        4.92        5.03        5.21        5.30        5.35        5.40
- ---------------------------------------------------------------------------------------------------------------------------------
CAPITAL RATIOS AT PERIOD-END
Equity to assets                        7.03%       7.29%       7.26%       7.38%       7.37%       7.41%       7.22%       6.98%
Tangible equity to tangible assets      6.19        6.45        6.42        6.55        6.51        6.52        6.16        5.89
Tier I risk-adjusted capital            8.48        8.86        8.77        8.91        8.73        8.66        8.42        8.05
Total risk-adjusted capital            11.62       12.07       12.03       12.34       12.22       12.18       11.98       11.24
Leverage                                6.63        6.79        6.76        6.85        6.72        6.74        6.48        6.37
- --------------------------------------------------------------------------------------------------------------------------------
<FN>
The comparability of the information presented above is affected
by certain acquisitions and divestitures completed by KeyCorp in the time
periods presented. For further information concerning these transactions, refer
to Note 2, Mergers, Acquisitions and Divestitures appearing on page 56. 
</TABLE>

                                      45


<PAGE>   30
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

                   FIGURE 35 BANKING SERVICES DATA BY REGION
<CAPTION>
Year ended December 31,
                                              Northeast Region      Great Lakes Region
                                             -------------------    ------------------
dollars in millions                          1994          1993       1994       1993
- ---------------------------------------------------------------------------------------
<S>                                          <C>          <C>        <C>         <C>
SIGNIFICANT RATIOS
Return on average total assets                  1.35%        1.28%      1.57%      1.54%
Net interest margin                             4.94         5.35       4.54        5.31
Nonperforming loans to year-end loans            .74         1.01        .47         .91
Allowance for loan losses to year-end loans     1.34         1.43       2.32        2.69
Net loan charge-offs to average loans            .46          .80        .16         .56
Efficiency                                     50.68        52.27      55.35       55.66

AVERAGE BALANCES
Loans                                        $12,254      $11,454    $19,163     $17,870
Earning assets                                16,570       15,458     26,412      23,058
Total assets                                  17,710       16,697     28,767      25,074
Deposits                                      13,928       13,921     20,364      18,774
Shareholders' equity                           1,367        1,280      2,057       2,058
- ----------------------------------------------------------------------------------------
</TABLE>


<TABLE>
<CAPTION>
                                            Rocky Mountain Region     Northwest Region
                                            ----------------------    ------------------
                                             1994          1993       1994       1993
- ----------------------------------------------------------------------------------------
<S>                                          <C>          <C>        <C>         <C>
SIGNIFICANT RATIOS
Return on average total assets                  1.41%        1.31%      1.15%       1.50%
Net interest margin                             5.25         5.35       4.80        5.79
Nonperforming loans to year-end loans            .58          .26        .47         .63
Allowance for loan losses to year-end loans     1.38         1.37       1.28        1.29
Net loan charge-offs to average loans            .28          .25        .13         .22
Efficiency                                     56.49        59.44      60.26       57.43

AVERAGE BALANCES
Loans                                         $3,026       $2,511    $ 9,214     $ 8,358
Earning assets                                 3,956        3,394     11,042       9,735
Total assets                                   4,298        3,687     12,023      10,787
Deposits                                       3,446        3,030      9,472       8,976
Shareholders' equity                             338          278        911         886
- -----------------------------------------------------------------------------------------
</TABLE>

                                      46


<PAGE>   31
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
<TABLE>

                FIGURE 36 SIX-YEAR CONSOLIDATED BALANCE SHEETS

<CAPTION>
December 31,                                                                                                         Compound
                                                                                                                  Annual Rate
                                                                                                                    of Change
dollars in millions                     1994         1993         1992         1991         1990         1989     (1989-1994)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                <C>          <C>          <C>          <C>          <C>          <C>            <C>
ASSETS
  Cash and due from banks          $ 3,511.4    $ 2,777.4    $ 3,079.7    $ 3,150.5    $ 3,061.3    $ 3,445.4             .4%
  Short-term investments               670.0        107.2        985.5      1,693.4      1,167.1      2,080.5          (20.3)
  Mortgage loans held for sale         355.2      1,325.3        938.5        691.9        389.9        110.4           26.3
  Securities available for sale      2,521.0      1,726.8      2,458.7           --        101.8        172.6           71.0
  Investment securities             10,275.6     11,122.1      8,976.3     10,288.3      8,815.7      7,937.5            5.3
  Loans                             46,224.7     40,071.3     36,021.8     35,534.3     34,193.7     31,570.4            7.9
    Less: Allowance for loan
     losses                            830.3        802.7        782.6        793.5        677.3        452.7           12.9
- ----------------------------------------------------------------------------------------------------------------------------
    Net loans                       45,394.4     39,268.6     35,239.2     34,740.8     33,516.4     31,117.7            7.8
  Premises and equipment               987.2        912.9        843.3        719.9        676.8        621.7            9.7
  Other real estate owned,
   net of allowance                     79.0        150.4        332.4        330.7        211.5        123.6           (8.6)
  Intangible assets                    598.9        549.3        601.6        629.5        662.2        457.9            5.5
  Purchased mortgage servicing
   rights                              194.8        188.6        165.4        128.8          8.6          6.6           96.8
  Other assets                       2,210.6      1,502.6      1,447.8      1,227.1      1,342.1      1,131.2           14.3
- ----------------------------------------------------------------------------------------------------------------------------
    Total assets                   $66,798.1    $59,631.2    $55,068.4    $53,600.9    $49,953.4    $47,205.1            7.2%
                                   =========    =========    =========    =========    =========    =========        

LIABILITIES
  Deposits in domestic offices:
    Noninterest-bearing            $ 9,135.7    $ 8,826.3    $ 8,291.4    $ 7,085.5    $ 6,906.1    $ 6,746.9            6.2%
    Interest-bearing                36,003.4     35,658.3     34,026.5     35,448.4     33,534.2     29,569.8            4.0
  Deposits in foreign offices --
   interest-bearing                  3,425.1      2,014.5      1,115.2        301.1        495.0      1,058.7           26.5
- ----------------------------------------------------------------------------------------------------------------------------
    Total deposits                  48,564.2     46,499.1     43,433.1     42,835.0     40,935.3     37,375.4            5.4
  Federal funds purchased and
   securities sold under
   repurchase agreements             5,499.1      4,120.3      4,207.5      4,254.1      3,395.7      3,847.7            7.4
  Other short-term borrowings        3,277.6      1,776.2        874.9        833.4        594.2      1,010.2           26.5
  Other liabilities                  1,188.9      1,078.1        835.5        937.5        857.3        815.0            7.8
  Long-term debt                     3,569.8      1,763.9      1,790.1      1,224.5      1,145.2      1,177.4           24.8
- ----------------------------------------------------------------------------------------------------------------------------
    Total liabilities               62,099.6     55,237.6     51,141.1     50,084.5     46,927.7     44,225.7            7.0

SHAREHOLDERS' EQUITY
  Preferred stock                      160.0        160.0        244.0        244.0         84.0         50.3           26.0
  Common Shares                        245.9        242.8        237.4        179.1        166.3        166.5            8.1
  Capital surplus                    1,454.2      1,433.9      1,336.5      1,487.4      1,270.1      1,293.8            2.4
  Retained earnings                  3,169.3      2,641.5      2,206.1      1,848.7      1,758.1      1,696.2           13.3
  Loans to ESOP trustee                (63.9)       (63.9)       (65.5)       (65.4)       (67.2)       (71.7)          (2.3)
  Net unrealized losses, net of
   taxes, on securities               (115.3)          --           --           --           --           --            N/M
  Treasury stock at cost              (151.7)       (20.7)       (31.2)      (177.4)      (185.6)      (155.7)           (.5)
- -----------------------------------------------------------------------------------------------------------------------------
    Total shareholders' equity       4,698.5      4,393.6      3,927.3      3,516.4      3,025.7      2,979.4            9.5
- -----------------------------------------------------------------------------------------------------------------------------
    Total liabilities and
     shareholders' equity          $66,798.1    $59,631.2    $55,068.4    $53,600.9    $49,953.4    $47,205.1            7.2%
                                   =========    =========    =========    =========    =========    =========
- -----------------------------------------------------------------------------------------------------------------------------
<FN>
N/M = Not Meaningful
</TABLE>

                                      47


<PAGE>   32
                           ------------------------
                           KEYCORP AND SUBSIDIARIES


<TABLE>
             FIGURE 37 SIX-YEAR CONSOLIDATED STATEMENTS OF INCOME
<CAPTION>
Year ended December 31,                                                                                              Compound
                                                                                                                  Annual Rate
dollars in millions,                                                                                                of Change
except per share amounts                1994         1993         1992         1991         1990         1989     (1989-1994)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                <C>          <C>          <C>          <C>          <C>          <C>            <C>
INTEREST INCOME
  Loans                             $3,608.5     $3,313.7     $3,254.1     $3,655.9     $3,637.6     $3,572.3             .2%
  Mortgage loans held for sale          51.1         74.0         59.4         47.0         27.7          9.4           40.3
  Taxable investment securities        507.0        556.4        676.9        678.2        582.6        535.5           (1.1)
  Tax-exempt investment securities      89.6        107.4        119.8        126.3        134.9        142.8           (8.9)
  Securities available for sale        227.4        140.9         57.2         59.6           .9          3.0          137.6
  Short-term investments                 6.5         21.5         31.4         85.4        145.1        147.2          (46.4)
- -----------------------------------------------------------------------------------------------------------------------------
    Total interest income            4,490.1      4,213.9      4,198.8      4,652.4      4,528.8      4,410.2             .4

INTEREST EXPENSE
  Deposits                           1,324.6      1,233.3      1,469.0      2,135.7      2,230.8      2,078.7           (8.6)
  Federal funds purchased and
   securities sold under
   repurchase agreements               243.5        130.2        142.9        213.7        272.3        337.3           (6.3)
  Other short-term borrowings           90.9         44.5         31.1         74.5         67.5         81.1            2.3
  Long-term debt                       137.8        126.9        107.1         95.5         97.1        118.7            3.0
- -----------------------------------------------------------------------------------------------------------------------------
    Total interest expense           1,796.8      1,534.9      1,750.1      2,519.4      2,667.7      2,615.8           (7.2)
- -----------------------------------------------------------------------------------------------------------------------------
NET INTEREST INCOME                  2,693.3      2,679.0      2,448.7      2,133.0      1,861.1      1,794.4            8.5
  Provision for loan losses            125.2        211.7        338.4        466.2        517.2        306.2          (16.4)
- -----------------------------------------------------------------------------------------------------------------------------
  Net interest income after
    provision for loan losses        2,568.1      2,467.3      2,110.3      1,666.8      1,343.9      1,488.2           11.5

NONINTEREST INCOME
  Service charges on deposit
   accounts                            263.2        252.5        236.6        217.4        191.9        171.2            9.0
  Trust and asset management
   income                              219.8        244.6        250.8        235.8        217.3        168.1            5.5
  Mortgage banking income               88.0        127.9         97.6         74.3         31.9         28.4           25.4
  Credit card fees                      76.2         73.5         80.9         71.4         62.3         50.9             .4
  Net securities gains (losses)        (14.7)        28.3         14.6         18.9         11.5          6.8            N/M
  Gains on certain asset sales            --         29.4         22.9         24.0          4.8         20.4            N/M
  Other income                         250.1        245.5        221.8        207.5        224.5        189.3            5.7
- -----------------------------------------------------------------------------------------------------------------------------
    Total noninterest income           882.6      1,001.7        925.2        849.3        744.2        635.1            6.8

 NONINTEREST EXPENSE
  Personnel                          1,059.9      1,100.7      1,013.6        925.3        853.5        809.1            5.5
  Net occupancy                        216.9        204.2        189.7        184.8        160.6        145.8            8.3
  Equipment                            158.0        161.3        151.6        134.1        127.4        134.9            3.2
  FDIC insurance assessments            98.7         98.7         96.2         84.7         42.4         28.8           27.9
  Merger and integration charges          --        118.7         92.7         93.8         26.9           --            N/M
  Other expense                        633.7        701.5        626.6        643.0        608.7        587.2            1.5
- -----------------------------------------------------------------------------------------------------------------------------
    Total noninterest expense        2,167.2      2,385.1      2,170.4      2,065.7      1,819.5      1,705.8            4.9

INCOME BEFORE INCOME TAXES
  AND CUMULATIVE EFFECT
  OF ACCOUNTING CHANGE               1,283.5      1,083.9        865.1        450.4        268.6        417.5           25.2
  Income taxes                         430.0        374.0        279.6        136.7         15.2        130.8           26.9
- -----------------------------------------------------------------------------------------------------------------------------
INCOME BEFORE CUMULATIVE EFFECT
  OF ACCOUNTING CHANGE                 853.5        709.9        585.5        313.7        253.4        286.7           24.4
  Cumulative effect of accounting
   change                                 --           --          6.6           --          2.7           --            N/M
- -----------------------------------------------------------------------------------------------------------------------------
NET INCOME                          $  853.5     $  709.9    $   592.1     $  313.7     $  256.1     $  286.7           24.4%
                                    ========     ========    =========     ========     ========     ========
Net income applicable to
 Common Shares                      $  837.5     $  691.8    $   568.1     $  297.5     $  249.0     $  281.3           24.4%
Net income per Common Share:
  Before cumulative effect of
   accounting change                   $3.45        $2.89        $2.39        $1.31        $1.13        $1.26           22.3%
  After cumulative effect of
   accounting change                    3.45         2.89         2.42         1.31         1.13         1.26           22.3

Weighted average Common Shares
  outstanding (000)                243,067.5    239,775.2    235,004.8    227,116.2    220,078.6    223,901.3            1.7%
Taxable-equivalent adjustment          $58.8        $63.1        $72.2        $81.7        $90.1        $94.4           (9.0)%
- ----------------------------------------------------------------------------------------------------------------------------
<FN>
N/M = Not Meaningful
</TABLE>
                                      48



<PAGE>   33
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                             REPORT OF MANAGEMENT

The management of KeyCorp and its subsidiaries (the "Corporation") is
responsible for the preparation, content and integrity of the financial
statements and other statistical data and analyses compiled for this report. The
financial statements and related notes have been prepared in conformity with
generally accepted accounting principles and, in the judgment of management,
present fairly and consistently the Corporation's financial position, results of
operations, and cash flows. Management also believes that financial information
presented elsewhere in this report is consistent with that in the financial
statements. The amounts contained in the financial statements are based on
management's best estimates and judgments.

Management is also responsible for establishing and maintaining a system
of internal controls designed to provide reasonable assurance as to the
protection of assets and the integrity of the financial statements. This
corporate-wide system of controls includes self-monitoring mechanisms, written
policies and procedures, proper delegation of authority and organizational
division of responsibility and the careful selection and training of qualified
personnel. Management also maintains a code of ethics that addresses, among
other things, conflicts of interest, compliance with laws and regulations, and
the prompt reporting of any failure or circumvention of controls. Compliance
with the Corporation's code of ethics is certified annually. In addition, an
effective internal audit function periodically tests the system of internal
controls. Management takes actions to correct control deficiencies as they are
identified. There are inherent limitations in the effectiveness of any system of
internal control, including the possibility of human error and the circumvention
or overriding of controls.  Management believes that the system of internal
controls provides reasonable assurances that financial transactions are recorded
properly to permit the preparation of reliable financial statements.

The Board of Directors discharges its responsibility for KeyCorp's
financial statements through its Audit Committee. The Corporation's Audit
Committee, composed exclusively of outside directors, also has responsibility
for recommending the independent auditors. The Audit Committee meets regularly
with the independent auditors and internal auditors to review the scope of their
audits and audit reports and to discuss action to be taken. Both the independent
auditors and internal auditors have direct access to the Audit Committee.

Management has made an assessment of the Corporation's internal control
structure and procedures over financial reporting using the criteria described
in "Internal Control-Integrated Framework" issued by the Committee of Sponsoring
Organizations of the Treadway Commission. Based on that assessment, management
believes that the Corporation maintained an effective system of internal control
for financial reporting as of December 31, 1994.

                                       /s/ VICTOR J. RILEY, JR.
                                       Victor J. Riley, Jr.
                                       Chairman of the Board and
                                       Chief Executive Officer


                                       /s/ JAMES W. WERT
                                       James W. Wert
                                       Senior Executive Vice President and
                                       Chief Financial Officer




              REPORT OF ERNST & YOUNG LLP / INDEPENDENT AUDITORS

Shareholders and Board of Directors
KeyCorp

We have audited the accompanying consolidated balance sheets of KeyCorp
and subsidiaries as of December 31, 1994 and 1993, and the related consolidated
statements of income, changes in shareholders' equity, and cash flow for each of
the three years in the period ended December 31, 1994. These financial
statements are the responsibility of the Corporation's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present
fairly, in all material respects, the consolidated financial position of KeyCorp
and subsidiaries at December 31, 1994 and 1993, and the consolidated results of
their operations and their cash flows for each of the three years in the period
ended December 31, 1994, in conformity with generally accepted accounting
principles.

As discussed in Note 3 to the consolidated financial statements, in 1994
the Corporation changed its method of accounting for certain investments in debt
and equity securities.


Cleveland, Ohio                                               
                                                   /s/ ERNST & YOUNG LLP
January 18, 1995
except for Note 2, as to which the date is
February 28, 1995

                                      49


<PAGE>   34
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>
December 31,

dollars in thousands                                                              1994                1993
- ----------------------------------------------------------------------------------------------------------
<S>                                                                        <C>                 <C>
ASSETS
  Cash and due from banks                                                  $ 3,511,368         $ 2,777,438
  Short-term investments                                                       670,010             107,219
  Mortgage loans held for sale                                                 355,198           1,325,338
  Securities available for sale (at fair value in 1994; fair value of
   $1,794,845 in 1993)                                                       2,521,049           1,726,828
  Investment securities (fair value: $9,757,032 and  $11,340,206)           10,275,638          11,122,093
  Loans                                                                     46,224,644          40,071,244
    Less: Allowance for loan losses                                            830,298             802,712
- ----------------------------------------------------------------------------------------------------------
    Net loans                                                               45,394,346          39,268,532
  Premises and equipment                                                       987,231             912,870
  Other real estate owned, net of allowance                                     79,007             150,362
  Intangible assets                                                            598,887             549,348
  Purchased mortgage servicing rights                                          194,757             188,592
  Other assets                                                               2,210,613           1,502,531
- ----------------------------------------------------------------------------------------------------------
    Total assets                                                           $66,798,104         $59,631,151
                                                                           ===========         ===========
LIABILITIES
  Deposits in domestic offices:
    Noninterest-bearing                                                    $ 9,135,760         $ 8,826,300
    Interest-bearing                                                        36,003,352          35,658,315
  Deposits in foreign offices-interest-bearing                               3,425,125           2,014,533
- ----------------------------------------------------------------------------------------------------------
    Total deposits                                                          48,564,237          46,499,148
  Federal funds purchased and securities sold under repurchase
   agreements                                                                5,499,117           4,120,258
  Other short-term borrowings                                                3,277,611           1,776,192
  Other liabilities                                                          1,188,895           1,078,116
  Long-term debt                                                             3,569,794           1,763,870
- ----------------------------------------------------------------------------------------------------------
    Total liabilities                                                       62,099,654          55,237,584

SHAREHOLDERS' EQUITY
  Preferred stock, $1 par value; authorized 25,000,000 shares, none
   issued                                                                           --                  --
  10% Cumulative Preferred Stock Class A (Series B in 1993), $125
   stated value; authorized 1,400,000 shares, issued 1,280,000 shares          160,000             160,000
  Common Shares, $1 par value; authorized 900,000,000 shares
   (400,000,000 shares in 1993); issued 245,944,390 and
   242,827,755 shares                                                          245,944             242,828
  Capital surplus                                                            1,454,177           1,433,861
  Retained earnings                                                          3,169,315           2,641,450
  Loans to ESOP trustee                                                        (63,909)            (63,909)
  Net unrealized losses, net of taxes, on securities                          (115,280)                 --
  Treasury stock at cost (5,582,273 and 1,280,604 shares)                     (151,797)            (20,663)
- ----------------------------------------------------------------------------------------------------------
    Total shareholders' equity                                               4,698,450           4,393,567
- ----------------------------------------------------------------------------------------------------------
    Total liabilities and shareholders' equity                             $66,798,104         $59,631,151
                                                                           ===========         ===========
- ----------------------------------------------------------------------------------------------------------
<FN>
See Notes to Consolidated Financial Statements.
</TABLE>

                                      50


<PAGE>   35

<TABLE>
                           ------------------------
                           KEYCORP AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME
<CAPTION>
Year ended December 31,

dollars in thousands, except per share amounts                                     1994           1993           1992
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                                          <C>            <C>            <C>
INTEREST INCOME
  Loans                                                                      $3,608,488     $3,313,689     $3,254,085
  Mortgage loans held for sale                                                   51,133         74,062         59,392
  Taxable investment securities                                                 506,971        556,381        676,908
  Tax-exempt investment securities                                               89,548        107,363        119,788
  Securities available for sale                                                 227,414        140,895         57,167
  Short-term investments                                                          6,516         21,484         31,451
- ---------------------------------------------------------------------------------------------------------------------
    Total interest income                                                     4,490,070      4,213,874      4,198,791

INTEREST EXPENSE
  Deposits                                                                    1,324,576      1,233,331      1,468,974
  Federal funds purchased and securities sold under repurchase agreements       243,532        130,213        142,894
  Other short-term borrowings                                                    90,924         44,451         31,165
  Long-term debt                                                                137,794        126,902        107,085
- ---------------------------------------------------------------------------------------------------------------------
    Total interest expense                                                    1,796,826      1,534,897      1,750,118
- ---------------------------------------------------------------------------------------------------------------------
NET INTEREST INCOME                                                           2,693,244      2,678,977      2,448,673
  Provision for loan losses                                                     125,157        211,662        338,337
- ---------------------------------------------------------------------------------------------------------------------
  Net interest income after provision for loan losses                         2,568,087      2,467,315      2,110,336

NONINTEREST INCOME
  Service charges on deposit accounts                                           263,192        252,537        236,573
  Trust and asset management income                                             219,804        244,646        250,788
  Mortgage banking income                                                        87,971        127,869         97,598
  Credit card fees                                                               76,220         73,466         80,947
  Insurance and brokerage income                                                 58,619         65,685         50,036
  Special asset management fees                                                  17,304         45,948          5,869
  Net securities gains (losses)                                                 (14,673)        28,319         14,627
  Gains on certain asset sales                                                       --         29,410         22,906
  Other income                                                                  174,185        133,826        165,849
- ---------------------------------------------------------------------------------------------------------------------
    Total noninterest income                                                    882,622      1,001,706        925,193

NONINTEREST EXPENSE
  Personnel                                                                   1,059,859      1,071,444        977,820
  Net occupancy                                                                 216,946        204,205        189,709
  Equipment                                                                     158,074        161,281        151,615
  FDIC insurance assessments                                                     98,678         98,707         96,179
  Professional fees                                                              50,020         53,274         75,983
  OREO expense, net                                                               2,497         43,088         43,580
  Merger and integration charges                                                     --        118,718         92,716
  Other expense                                                                 581,164        634,406        542,810
- ---------------------------------------------------------------------------------------------------------------------
    Total noninterest expense                                                 2,167,238      2,385,173      2,170,412

INCOME BEFORE INCOME TAXES AND
 CUMULATIVE EFFECT OF ACCOUNTING CHANGE                                       1,283,471      1,083,898        865,117
  Income taxes                                                                  429,981        373,972        279,632
- ---------------------------------------------------------------------------------------------------------------------
INCOME BEFORE CUMULATIVE EFFECT OF ACCOUNTING CHANGE                            853,490        709,926        585,485
  Cumulative effect of accounting change                                             --             --          6,613
- ---------------------------------------------------------------------------------------------------------------------
NET INCOME                                                                   $  853,490     $  709,926     $  592,098
                                                                             ==========     ==========     ==========

Net income applicable to Common Shares                                       $  837,490     $  691,829     $  568,069
Net income per Common Share:
  Before cumulative effect of accounting change                                   $3.45          $2.89          $2.39
  After cumulative effect of accounting change                                     3.45           2.89           2.42

Weighted average Common Shares outstanding                                  243,067,487    239,775,188    235,004,821
- ---------------------------------------------------------------------------------------------------------------------
<FN>
See Notes to Consolidated Financial Statements.
</TABLE>

                                      51


<PAGE>   36
<TABLE>
                                                     KEYCORP AND SUBSIDIARIES
                                    CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
<CAPTION>
                                                                                                   Loans to  Net Unrealized Treasury
                                               Preferred      Common       Capital     Retained        ESOP      Securities    Stock
dollars in thousands, except per share amounts     Stock      Shares       Surplus     Earnings     Trustee   Gains (Losses) at Cost
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>         <C>          <C>          <C>          <C>         <C>         <C>   
BALANCE AT JANUARY 1, 1992                     $ 243,970   $ 179,104    $1,487,384   $1,848,698   $ (65,349)              $(177,379)
  Adjustments relating to pooling of interests                    (2)         (132)        (381)
  Cancellation of treasury stock of pooled company            (3,300)     (124,793)                                         128,093
  Net income                                                                            592,098
  Cash dividends:
    Common Shares ($.98 per share)                                                     (101,547)
    Fixed/Adjustable Rate Cumulative
      Preferred Stock ($3.89 per share)                                                  (4,670)
    Declared by pooled companies prior to mergers:
      Common stock                                                                     (109,667)
      Preferred stock                                                                   (19,359)
  Issuance of Common Shares:
    Acquisitions-838,307 shares                                  838         8,255
    Dividend reinvestment, stock option
      and purchase plans-1,956,516 net shares                  1,395        25,171                                           18,111
  Tax benefits attributable to ESOP dividends                                               879
  Loan payments from ESOP trustee                                                                      (129)
   Two-for-one stock split effected by means of a
    100% stock dividend paid March 22, 1993                   59,329       (59,329)
- ------------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1992                     243,970     237,364     1,336,556    2,206,051     (65,478)                (31,175)
  Net income                                                                            709,926
  Cash dividends:
    Common Shares ($1.12 per share)                                                    (131,031)
    Fixed/Adjustable Rate Cumulative
      Preferred Stock ($1.297 per share)                                                 (1,556)
    Declared by pooled company prior to merger:
      Common stock                                                                     (125,992)
      Preferred stock                                                                   (17,059)
  Issuance of Common Shares:
    Acquisitions-4,494,543 shares                              4,495        79,364
    Dividend reinvestment, stock option
      and purchase plans-1,620,479 net shares                    969        19,741                                           10,512
  Redemption of 1,200,000 shares of Fixed/
    Adjustable Rate Cumulative Preferred Stock   (60,000)                   (1,800)
  Redemption of 479,394 shares of Series A
    Preferred Stock                              (23,970)
  Tax benefits attributable to ESOP dividends                                             1,111
  Loan payments from ESOP trustee                                                                     1,569
- ------------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1993                     160,000     242,828     1,433,861    2,641,450     (63,909)                (20,663)
  Adjustment of securities available for sale
    to fair value at January 1, net of deferred
    tax expense of $26,621                                                                                    $  46,153
  Adjustments relating to poolings of interests-
    12,990 shares                                                (11)         (375)                                             (71)
  Net income                                                                            853,490
  Cash dividends:
    Common Shares ($1.28 per share)                                                    (271,074)
    Cumulative Preferred Stock ($12.50 per share)                                       (12,000)
    Declared by pooled company prior to merger:
      Common stock                                                                      (39,793)
      Preferred stock                                                                    (4,000)
  Issuance of Common Shares:
    Acquisitions-5,120,205 shares                              2,900        18,850                                           62,474
    Conversion of subordinated debentures-
      120,213 shares                                                          (701)                                           2,309
    Dividend reinvestment, stock option
      and purchase plans-1,170,238 net shares                    227         2,542                                           19,752
  Repurchase of Common Shares-7,582,700 shares                                                                             (215,598)
  Change in net unrealized gains (losses)
     on securities, net of deferred tax benefit 
     of $(93,109)                                                                                              (161,433)
  Tax benefits attributable to ESOP dividends                                             1,242
- ------------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1994                    $160,000   $ 245,944    $1,454,177   $3,169,315   $ (63,909)  $(115,280)  $(151,797)
                                                ========   =========    ==========   ==========   =========   =========   =========
- ------------------------------------------------------------------------------------------------------------------------------------
See Notes to Consolidated Financial Statements.
</TABLE>






                                      52
<PAGE>   37
<TABLE>
                                                     KEYCORP AND SUBSIDIARIES
                                               CONSOLIDATED STATEMENTS OF CASH FLOW
<CAPTION>
Year ended December 31,
in thousands                                                                  1994            1993            1992
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>             <C>             <C>
OPERATING ACTIVITIES
  Net income                                                            $  853,490      $  709,926      $  592,098
  Adjustments to reconcile net income to net cash provided by
   operating activities:
    Provision for loan losses                                              125,157         211,662         338,337
    Depreciation expense                                                   121,912         110,852         104,330
    Amortization of intangibles                                             58,518          58,050          61,692
    Amortization of purchased mortgage servicing rights                     37,271          56,566          29,607
    Gains on certain asset sales                                                --         (29,410)        (22,906)
    Deferred income taxes                                                  170,334          49,431          68,700
    Net securities (gains) losses                                           14,673         (28,319)        (14,627)
    Gains on sales of mortgage servicing rights                             (3,045)        (25,494)             --
    (Gains) losses from the sales of other real estate owned                (2,094)            748           3,082
    Net decrease (increase) in mortgage loans held for sale                996,682        (386,797)       (156,911)
    Other operating activities, net                                       (656,159)        123,149        (408,475)
- ------------------------------------------------------------------------------------------------------------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                1,716,739         850,364         594,927
INVESTING ACTIVITIES
  Net increase in loans                                                 (5,322,212)     (1,807,283)        (99,078)
  Purchases of investment securities                                    (4,444,870)     (5,441,846)     (5,266,842)
  Proceeds from sales of investment securities                              23,043         142,092         662,221
  Proceeds from prepayments and maturities of investment securities      2,544,315       3,709,134       3,425,344
  Purchases of securities available for sale                              (898,848)       (280,634)       (581,755)
  Proceeds from sales of securities available for sale                   2,232,569         630,761         661,926
  Proceeds from prepayments and maturities of securities available
      for sale                                                             517,398         445,559          93,273
  Net (increase) decrease in short-term investments                       (228,377)      1,040,389         835,503
  Purchases of premises and equipment                                     (204,513)       (172,157)       (270,787)
  Proceeds from sales of premises and equipment                             25,333          24,492          46,261
  Proceeds from sales of other real estate owned                            73,805         189,571         162,961
  Purchases of mortgage servicing rights                                   (43,437)        (77,312)        (67,359)
  Proceeds from sales of subsidiaries                                           --         153,254           4,800
  Net cash provided by (used in) acquisitions                               40,167         (37,427)         52,381
- ------------------------------------------------------------------------------------------------------------------
NET CASH USED IN INVESTING ACTIVITIES                                   (5,685,627)     (1,481,407)       (341,151)
FINANCING ACTIVITIES
  Net increase (decrease) in deposits                                      599,907         (57,506)        (26,545)
  Net increase (decrease) in short-term borrowings                       2,858,177         695,185         (32,795)
  Net proceeds from issuance of long-term debt                           1,954,060         556,439         700,337
  Payments on long-term debt                                              (154,325)       (568,529)       (174,249)
  Redemption of preferred stock                                                 --         (85,770)             --
  Purchase of treasury shares                                             (215,598)             --              --
  Proceeds from issuance of common stock pursuant to employee
    stock purchase, stock option and dividend reinvestment plans            18,623          28,238          39,442
  Cash dividends                                                          (358,811)       (262,532)       (233,480)
  Sales of branch offices and loans:
    Deposit liabilities assumed by purchasers                                   --              --      (1,032,006)
    Loans sold                                                                  --              --         377,578
    Long-term debt issued to fund branch sale                                   --              --          36,154
    Other, net                                                                  --              --          23,956
  Other financing activities, net                                              785          23,219          (2,984)
- ------------------------------------------------------------------------------------------------------------------
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES                      4,702,818         328,744        (324,592)
- ------------------------------------------------------------------------------------------------------------------
NET INCREASE (DECREASE) IN CASH AND DUE FROM BANKS                         733,930        (302,299)        (70,816)
CASH AND DUE FROM BANKS AT BEGINNING OF YEAR                             2,777,438       3,079,737       3,150,553
- ------------------------------------------------------------------------------------------------------------------
CASH AND DUE FROM BANKS AT END OF YEAR                                  $3,511,368      $2,777,438      $3,079,737
                                                                        ==========      ==========      ==========
- ------------------------------------------------------------------------------------------------------------------
Additional disclosures relative to cash flow:
  Interest paid                                                         $1,753,894      $1,529,058      $1,803,194
  Income taxes paid                                                        263,378         306,489         242,346
  Net payments received on portfolio swaps                                  79,314         148,818          74,128
Noncash items:
  Transfers of loans to other real estate owned                             52,664          88,709         193,628
  Net transfer of securities from investment to available for  sale
    portfolio                                                            2,723,143              --       2,632,085
  Transfers of loans to mortgage loans held for sale                            --              --          86,155
- ------------------------------------------------------------------------------------------------------------------
See Notes to Consolidated Financial Statements.
</TABLE>





                                      53
<PAGE>   38
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

KeyCorp is a financial services holding company headquartered in Cleveland,
Ohio, and is engaged primarily in the business of commercial and retail
banking. It provides a wide range of banking, fiduciary, asset management,
mortgage banking, insurance and other financial services to corporate,
institutional and individual customers.

The accounting policies of KeyCorp and its subsidiaries (the "Corporation")
conform with generally accepted accounting principles and prevailing practices
within the financial services industry. The following is a summary of
significant accounting and reporting policies.

KEYCORP-SOCIETY MERGER
On March 1, 1994, KeyCorp ("old KeyCorp") merged into and with Society
Corporation ("Society"), which was the surviving corporation under the name
KeyCorp. The merger was accounted for as a pooling of interests and,
accordingly, the financial information for all prior periods has been restated
to present the combined financial condition and results of operations of both
companies as if the merger had been in effect for all periods presented.
Further details pertaining to the merger are presented in Note 2, Mergers,      
Acquisitions and Divestitures, on page 56 of this report.

PRINCIPLES OF CONSOLIDATION
The consolidated financial statements include the accounts of KeyCorp and its
subsidiaries. All significant intercompany accounts and transactions have been
eliminated in consolidation.  Certain reclassifications have been made to prior
year amounts to conform with the current year presentation.

BUSINESS COMBINATIONS
In business combinations accounted for as poolings of interests, the assets,
liabilities and shareholders' equity of the respective companies are carried
forward at their historical amounts. The companies' results of operations are
combined and the prior periods' financial statements are restated to give
effect to the merger.

In business combinations accounted for as purchases, the results of operations
of the acquired businesses are included from the respective dates of
acquisition. Net assets of the companies acquired are recorded at their cost to
the Corporation at the date of acquisition and related purchase premiums and
discounts are amortized over the remaining lives of the respective assets or    
liabilities.

STATEMENT OF CASH FLOWS
Cash and due from banks are considered cash and cash equivalents for purposes
of complying with the reporting requirements prescribed by Statement of
Financial Accounting Standards ("SFAS") No. 95, "Statement of Cash Flows."

SECURITIES AND TRADING ACCOUNT ASSETS
Effective January 1, 1994, the Corporation adopted SFAS No. 115, "Accounting
for Certain Investments in Debt and Equity Securities." Under this standard,
equity securities with readily determinable fair values and all investments in
debt securities are classified and accounted for in one of three categories:
securities held to maturity, trading account assets and securities
available for sale.

Debt securities that the Corporation has the positive intent and ability to
hold to maturity are classified as securities held to maturity and carried at
cost, adjusted for amortization of premiums and accretion of discounts using
the level yield method. Securities held to maturity and equity securities that
do not have readily determinable fair values are presented as investment 
securities on the balance sheet.

Debt and equity securities that are bought and principally held for the purpose
of selling them in the near term are classified as trading account assets,
reported at fair value and included in short-term investments with realized and
unrealized gains and losses reported in noninterest income. short-term
investments with realized and unrealized gains and losses reported in
noninterest income.

Debt and equity securities that the Corporation has not classified as
investment securities or trading account assets are classified as securities
available for sale and, as such, are reported at fair value, with unrealized
gains and losses, net of deferred taxes, reported as a component of
shareholders' equity. Prior to the adoption of SFAS No. 115, securities
available for sale were carried at the lower of aggregate cost or market value.
Gains or losses from sales of securities available for sale are computed using
the specific identification method and included in net securities gains
(losses).

MORTGAGE LOANS HELD FOR SALE
Mortgage loans held for sale are carried at the lower of aggregate cost, market
value, or contracted sales value when fixed price commitments to sell exist.

LOANS
Loans are carried at the principal amount outstanding, net of unearned income,
including deferred loan fees. Certain nonrefundable loan origination and
commitment fees and the direct costs associated with originating or acquiring
the loans are deferred. The net deferred amount is amortized as an adjustment
to the related loan yield over the contractual lives of the related loans.
Student loans held for sale are carried at the lower of aggregate cost or
market value.
                                      54
<PAGE>   39
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Interest income on loans is primarily accrued based on principal amounts
outstanding. The accrual of interest is discontinued when circumstances
indicate that collection is questionable, or generally when payment is over 90
days past due. In such cases, interest accrued but not collected is charged
against the allowance for loan losses. Thereafter, payments received are first
applied to principal. Depending on management's assessment of the ultimate
collectibility of the loan, interest income may be recognized on a cash basis.
Loans are returned to accrual status when management determines that the
circumstances have improved to the extent that there has been a sustained
period of repayment performance and both principal and interest are deemed
collectible.

ALLOWANCE FOR LOAN LOSSES
The allowance for loan losses is the amount which, in the opinion of
management, is necessary to absorb potential losses in the loan portfolio.
Management's evaluation of the adequacy of the allowance is based on the market
area served, local economic conditions, the growth and composition of the loan
portfolios and their related risk characteristics, and the continual review
by management of the quality of the loan portfolio.

FINANCIAL INSTRUMENTS HELD OR ISSUED FOR ASSET AND LIABILITY
MANAGEMENT PURPOSES
The Corporation uses interest rate swaps in the management of its interest rate
risk. Interest rate swaps used to modify the repricing or maturity
characteristics of specified assets or liabilities are not marked to market.
The net interest income or expense associated with such interest rate swaps is
accrued and recognized as an adjustment to the interest income or interest
expense of the asset or liability being managed. The related interest
receivable or payable from the contract is recorded in other assets or  
other liabilities. Realized gains and losses resulting from the early
termination of interest rate swaps are deferred and amortized using the
straight-line method over the shorter of the projected remaining life of the
related swap contract at its termination or the underlying instrument.

FINANCIAL INSTRUMENTS HELD OR ISSUED
FOR TRADING PURPOSES
The Corporation uses interest rate swaps, caps, floors and futures and foreign
exchange forward and option contracts for dealer and proprietary trading
purposes. These financial instruments are reported at fair value with the
changes included in noninterest income. The fair value adjustments of financial
instruments for which a right of offset does not exist are reported on a gross
basis. Interest income and expense related to financial instruments held or
issued for trading purposes are included as interest on short-term investments.
The related interest receivable or payable is recorded in other assets or
liabilities.

PREMISES AND EQUIPMENT
Premises and equipment, including leasehold improvements, are stated at cost
less accumulated depreciation and amortization. Depreciation of premises and
equipment is determined using the straight-line method over the estimated
useful lives of the respective assets. Leasehold improvements are amortized
using the straight-line method over the terms of the leases.

OTHER REAL ESTATE OWNED
Other real estate owned includes real estate acquired through foreclosure or a
similar conveyance of title and real estate considered to be in-substance
foreclosed when specific criteria are met. Other real estate owned is carried
at the lower of its recorded amount (net of allowance) or fair value less
estimated cost of disposal. Writedowns of the assets at, or prior to, the dates
of acquisition are charged to the allowance for loan losses. Subsequent
writedowns, income and expenses incurred in connection with holding such
assets, and gains and losses resulting from the sales of such assets, are
included in noninterest expense.

INTANGIBLE ASSETS
Goodwill, representing the excess of the cost of acquisitions over the fair
value of net assets acquired, is amortized using the straight-line method over
the estimated period to be benefited, generally not exceeding 25 years. Core
deposit intangibles represent the net present value of the future economic
benefits related to the use of deposits purchased. They are being amortized
using an accelerated method over periods ranging from 7 to 15 years. Other
intangibles are generally being amortized using the straight-line method over
periods ranging from 4 to 15 years.

The Corporation reviews its intangible assets for possible impairment when
there is a significant event that detrimentally impacts operations. Impairment
is measured using estimates of the future earnings potential of the entity or
assets acquired.

PURCHASED MORTGAGE SERVICING RIGHTS
Purchased mortgage servicing rights represent the cost of the right to receive
future servicing income. Purchased mortgage servicing rights are amortized, as
a reduction of mortgage banking income, over the estimated lives of the related
loans in proportion to the recognition of estimated net servicing income. An
evaluation of the carrying amount of the purchased mortgage servicing rights is
performed on a disaggregated basis by discounting the expected future cash
flows, taking into consideration the estimated level of prepayments based upon
current industry expectations.

                                      55
<PAGE>   40
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

          1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

INCOME TAXES
Effective January 1, 1992, the Corporation prospectively adopted SFAS No. 109,
"Accounting for Income Taxes." The cumulative effect of adopting SFAS No. 109
was not material. The Corporation files a consolidated Federal income tax
return.

EARNINGS PER COMMON SHARE
Earnings per Common Share is computed by dividing net income, less preferred
stock dividends, by the weighted average number of Common Shares outstanding.
These amounts have been adjusted to reflect stock splits.

                  2. MERGERS, ACQUISITIONS AND DIVESTITURES

COMPLETED TRANSACTIONS

KEYCORP - SOCIETY MERGER
On March 1, 1994, old KeyCorp merged into and with Society which was the
surviving corporation and assumed the name KeyCorp. Under the terms of the
merger agreement, 124,351,183 KeyCorp Common Shares were exchanged for all of
the outstanding shares of old KeyCorp common stock (based on an exchange ratio
of 1.205 shares for each share of old KeyCorp). The outstanding preferred stock
of old KeyCorp was exchanged for 1,280,000 shares of a comparable, new issue of
10% Cumulative Preferred Stock of KeyCorp. The merger was accounted for as a
pooling of interests and, accordingly, financial results for prior periods 
presented have been restated to include the combined results of both companies.

AMERITRUST TEXAS CORPORATION

On September 15, 1993, KeyCorp completed the sale of Ameritrust Texas
Corporation ("ATC"), a wholly owned subsidiary, to Texas Commerce Bank,
National Association, an affiliate of Chemical Banking Corporation. ATC was
based in Dallas, Texas, and provided a range of investment management and
fiduciary services to institutions, businesses and individuals through 11
offices operating in Texas. For the 1993 year-to-date period through the
closing date, ATC had net income of $3.2 million. A $29.4 million gain was
realized on the sale ($12.2 million after tax, $.05 per Common Share) and       
included in noninterest income in 1993.

PUGET SOUND BANCORP 

On January 15, 1993, Puget Sound Bancorp ("PSB"), a bank
holding company headquartered in Tacoma, Washington, 

<TABLE>
Mergers and acquisitions completed by KeyCorp during the three
years ended December 31, 1994, along with the related accounting
treatment, are as follows:
<CAPTION>
                                                                                                 Common 
dollars in millions                           Location                Date        Assets     Shares Issued   Cash Paid
- -----------------------------------------------------------------------------------------------------------------------
<S>                                         <C>            <C>                 <C>             <C>           <C>
POOLINGS OF INTEREST
  The Bank of Greeley2                            Colorado   December 1994       $    60            259,697          --
  Commercial Bancorporation of Colorado2          Colorado      March 1994           409          2,900,389          --
  KeyCorp-Society1                           New York/Ohio      March 1994    See note 1        124,351,183          --
  Jackson County Federal Bank2                      Oregon   December 1993           338          1,430,813          --
  Home Federal Savings Bank2                      Colorado       June 1993           230            590,485          --
  National Savings Bank of Albany2                New York   February 1993           671          2,111,638          --
  Puget Sound Bancorp1                          Washington    January 1993         4,700         31,391,544          --
  Valley Bancorporation2                             Idaho       June 1992           221            838,308          --   
  Ameritrust Corporation1                             Ohio      March 1992        10,000         49,550,862          --

PURCHASES
  First Citizens Bancorp of Indiana                Indiana   December 1994           347          1,960,119          --
  State Home Savings Bank                             Ohio  September 1994           321                 --        $ 44
  Northwestern National Bank                    Washington       July 1993            49            361,607          --
  First Federal Savings & Loan Association         Florida    January 1993         1,100                 --         144
  First of America Bank, Monroe                   Michigan  September 1992           160                 --          12
  Olympic Savings Bank                          Washington       July 1992            81                 --           3
  Other3                                           Various         Various         2,400                 --         135
- -----------------------------------------------------------------------------------------------------------------------
<FN>
1 See text above for more information regarding this transaction.
2 Financial statements for periods prior to the transaction were not
  restated to include the accounts and results of operations of the
  pooled company because the transaction was not material to KeyCorp.
3 Primarily includes the purchase of banking branches and nonbank
  subsidiaries.
</TABLE>
                                                                              56
<PAGE>   41
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

with approximately $4.7 billion in assets as of December 31, 1992, merged into
Key Bancshares of Washington, Inc., a wholly owned subsidiary of KeyCorp. A
total of 31,391,544 KeyCorp Common Shares were exchanged for all of the
outstanding shares of PSB common stock (based on an exchange ratio of 1.32
shares for each share of PSB). The merger was accounted for as a pooling of
interests and, accordingly, financial results for prior periods presented have
been restated to include the combined results of both companies.

AMERITRUST CORPORATION
On March 16, 1992, Ameritrust Corporation ("Ameritrust"), a financial services
holding company located in Cleveland, Ohio, with approximately $10 billion in
assets as of December 31, 1991, merged with and into KeyCorp. Under the terms
of the merger agreement, 49,550,862 KeyCorp Common Shares were exchanged for
all of the outstanding shares of Ameritrust common stock (based on an exchange
ratio of .65 shares of KeyCorp for each share of Ameritrust). The outstanding
preferred stock of Ameritrust was exchanged on a one-for-one basis for
1,200,000 shares of a comparable, new issue of Fixed/Adjustable Rate Cumulative
Preferred Stock of KeyCorp. The merger was accounted for as a pooling of
interests and, accordingly, financial results for the prior periods presented
have been restated to include the combined results of both companies. In
connection with the merger and as part of an agreement with the United States
Department of Justice, KeyCorp sold 28 branches in Ohio in June 1992. Deposits
of $933.3 million and loans or loan participations totaling $331.8 million were
sold along with the branches at a gain of $20.1 million ($13.2 million after
tax, $.06 per Common Share) which is included in non-interest income.

TRANSACTIONS PENDING AS OF DECEMBER 31, 1994 

OMNIBANCORP
On February 28, 1995, KeyCorp acquired OMNIBANCORP, based in Denver, Colorado,
in a tax-free exchange of stock. Under the terms of the merger agreement,
4,043,653 KeyCorp Common Shares were exchanged for all of the outstanding
shares of OMNIBANCORP common stock (based on an exchange ratio of .2452 common
shares for each share of OMNIBANCORP). OMNIBANCORP had five Colorado-chartered
banks ("Omnibanks") and had 19 branches and total assets of approximately
$500.2 million (unaudited) at the date of acquisition. The Omnibanks will be
merged with and into Key Bank of Colorado, a wholly owned subsidiary of
KeyCorp. The transaction was accounted for as a purchase.

CASCO NORTHERN BANK, NATIONAL ASSOCIATION
On February 16, 1995, KeyCorp acquired Casco Northern Bank, National
Association ("Casco Northern"), headquartered in Portland, Maine, for cash
consideration of $205.1 million. The transaction was accounted for as a
purchase. At the date of acquisition, Casco Northern had total assets of $1.0
billion (unaudited) and 34 branches in Maine, but pursuant to the terms of a
letter dated December 16, 1994, from the United States Department of Justice,
KeyCorp will divest 11 of these branches. The remaining 23 branches of Casco
Northern were acquired by Key Bank of Maine, an indirect wholly owned
subsidiary of KeyCorp.

BANKVERMONT CORPORATION
On January 27, 1995, KeyCorp acquired BANKVERMONT Corporation, headquartered in
Burlington, Vermont, for cash consideration of $90.3 million. The transaction
was accounted for as a purchase. Upon consummation of the acquisition,
BANKVERMONT Corporation's only subsidiary, Bank of Vermont, with 12 branches
and total assets of $660.5 million (unaudited), became an indirect wholly owned 
subsidiary of KeyCorp.

KEYCORP MORTGAGE INC. 
On February 22, 1995, KeyCorp entered into a definitive agreement for the sale
of the residential mortgage loan servicing operations of KeyCorp Mortgage Inc.
("KMI"), an indirect wholly owned subsidiary of KeyCorp, to NationsBanc
Mortgage Corp., a subsidiary of NationsBank Corp. KMI services approximately
$28 billion of residential mortgage loans. The transaction is expected to close
by the end of the first quarter of 1995, pending necessary Federal regulatory
approvals. After the sale of KMI, KeyCorp will continue to service commercial
mortgages and to originate residential mortgage loans through its banking
franchise. KeyCorp plans to package and sell the rights to service all
residential mortgage loans originated after the KMI sale through a newly
formed subsidiary.

SPEARS, BENZAK, SALOMON & FARRELL, INC.
On January 17, 1995, KeyCorp entered into a definitive agreement under which
KeyCorp Asset Management Holdings, Inc., an indirect wholly owned subsidiary of
KeyCorp, will acquire Spears, Benzak, Salomon & Farrell, Inc., a New York-based
investment management firm ("Spears, Benzak"). The transaction, which is
subject to certain regulatory approvals, is expected to close during the second
quarter of 1995 and will be accounted for as a purchase. Spears, Benzak had
aggregate assets under management of approximately $3 billion (unaudited) as of
December 31, 1994.

                                      
                                      57
<PAGE>   42
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                       3. SECURITIES AVAILABLE FOR SALE

Effective January 1, 1994, the Corporation adopted the provisions of SFAS No.
115, "Accounting for Certain Investments in Debt and Equity Securities." Under
this new accounting standard, equity securities having readily determinable
fair values and all debt securities are classified and accounted for in one of
three categories: securities held to maturity, trading account assets and
securities available for sale.

Debt securities that the Corporation has the positive intent and ability to
hold to maturity are classified as securities held to maturity and are carried
at amortized cost. Securities held to maturity and equity securities that do
not have readily  determinable fair values are presented as investment
securities on the balance sheet. Debt and equity securities that are bought and
principally held for the purpose of selling them in the near term are
classified as trading account assets and reported at fair value, with realized
and unrealized gains and losses included in noninterest income. Debt and equity
securities not classified as either investment securities or trading account
assets are classified as securities available for sale and reported at fair
value, with the unrealized gains and losses, net of deferred taxes, excluded
from operating results and reported as a component of shareholders'
equity.

Upon adoption of SFAS No. 115, the Corporation transferred approximately $4.0
billion of securities from the investment securities portfolio to the
securities available for sale portfolio. Securities available for sale were
adjusted to fair value and shareholders' equity was increased by $46.2 million,
representing the net unrealized gain on these securities, net of deferred
income taxes.

During the third quarter of 1994, the Corporation transferred approximately
$1.3 billion of mortgage-backed securities from the securities available for
sale portfolio to the investment securities portfolio. This transfer was made
in response to guidance issued by the Financial Accounting Standards Board
("FASB") with regard to the classification of "nonhigh-risk" mortgage
securities in accordance with SFAS No. 115. The securities were transferred at
their fair value and the unrealized loss (approximately $57.8 million before
taxes) is being amortized as a yield adjustment over their remaining lives.

At December 31, 1994, approximately $2.5 billion of securities were classified
as available for sale and shareholders' equity was reduced by $115.3 million,
representing the net unrealized loss on securities, net of deferred income
taxes. 

<TABLE>
The amortized cost, unrealized gains and losses and approximate fair    
values of securities available for sale were as follows:
<CAPTION>
December 31, 1994                                                  GROSS          GROSS
                                                AMORTIZED     UNREALIZED     UNREALIZED          FAIR
in thouands                                         COST           GAINS         LOSSES         VALUE
- -----------------------------------------------------------------------------------------------------
<S>                                         <C>              <C>             <C>          <C>
U.S. Treasury, agencies and corporations       $1,067,726         $1,117       $ 16,384    $1,052,459
States and political subdivisions                  28,871            192          3,145        25,918
Mortgage-backed securities                      1,334,132            211        105,989     1,228,354
Other securities                                  223,299             47          9,028       214,318
- -----------------------------------------------------------------------------------------------------
  Total                                        $2,654,028         $1,567       $134,546    $2,521,049
                                               ==========         ======       ========    ==========
- -----------------------------------------------------------------------------------------------------
<CAPTION>
December 31, 1993                                                  Gross          Gross
                                                Amortized     Unrealized     Unrealized          Fair
in thousands                                      Cost             Gains         Losses         Value
- -----------------------------------------------------------------------------------------------------
<S>                                         <C>              <C>             <C>          <C>
U.S. Treasury, agencies and corporations       $1,433,980        $64,136         $  171    $1,497,945
Mortgage-backed securities                        269,735          4,165            861       273,039
Other securities                                   23,113            753              5        23,861
- -----------------------------------------------------------------------------------------------------
  Total                                        $1,726,828        $69,054         $1,037    $1,794,845
                                               ==========        =======         ======    ==========
- -----------------------------------------------------------------------------------------------------
</TABLE>


                                      58
<PAGE>   43
                           ------------------------
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


<TABLE>
Securities available for sale by remaining contractual
maturity were as follows:
<CAPTION>
December 31, 1994
                                    AMORTIZED             FAIR
in thousands                             COST            VALUE
- --------------------------------------------------------------
<S>                                <C>             <C>
Due in one year or less            $  377,931       $  368,946
Due after one through five years      876,714          885,724
Due after five through ten years    1,390,572        1,256,142
Due after ten years                     8,811           10,237
- --------------------------------------------------------------
  Total                            $2,654,028       $2,521,049
                                   ==========       ==========
- --------------------------------------------------------------
</TABLE>

Mortgage-backed securities are included in the maturity schedule based on their
expected average lives. Other securities consist primarily of floating-rate
notes and equity securities.

Proceeds from the sales of securities available for sale were $2.2 billion,
$630.8 million and $661.9 million during 1994, 1993 and 1992, respectively.
Gross realized gains and losses related to these securities were $14.9 million
and $29.6 million,  respectively, in 1994; $35.3 million and $.02 million,
respectively, in 1993; and $9.6 million and $7.1 million, respectively, in
1992.

                           4. INVESTMENT SECURITIES

<TABLE>
The amortized cost, unrealized gains and losses and approximate fair
values of investment securities were as follows:
<CAPTION>                                                                 
December 31, 1994                                              GROSS          GROSS
                                             AMORTIZED    UNREALIZED     UNREALIZED           FAIR
in thousands                                      COST         GAINS         LOSSES          VALUE
- --------------------------------------------------------------------------------------------------
<S>                                         <C>          <C>            <C>            <C>
U.S. Treasury, agencies and corporations   $   532,619       $   280       $ 33,619     $  499,280
States and political subdivisions            1,508,534        33,329          6,982      1,534,881
Mortgage-backed securities                   7,834,169        10,023        481,426      7,362,766
Other securities                               400,316           875         41,086        360,105
- --------------------------------------------------------------------------------------------------
  Total                                    $10,275,638       $44,507       $563,113     $9,757,032
                                           ===========       =======       ========     ==========
- --------------------------------------------------------------------------------------------------
<CAPTION>                                                                 
December 31, 1993                                              GROSS          GROSS
                                             AMORTIZED    UNREALIZED     UNREALIZED           FAIR
in thousands                                      COST         GAINS         LOSSES          VALUE
- --------------------------------------------------------------------------------------------------
<S>                                      <C>              <C>            <C>            <C>
U.S. Treasury, agencies and corporations   $   795,966      $ 11,601        $   134    $   807,433
States and political subdivisions            1,677,823       102,402            394      1,779,831
Mortgage-backed securities                   7,877,216       108,627         18,582      7,967,261
Other securities                               771,088        14,900            307        785,681
- --------------------------------------------------------------------------------------------------
  Total                                    $11,122,093      $237,530        $19,417    $11,340,206
                                           ===========       =======       ========     ==========
- --------------------------------------------------------------------------------------------------
</TABLE>


<TABLE>
Investment securities by remaining contractual maturity were as follows:
<CAPTION>
December 31, 1994
                                    AMORTIZED             FAIR
in thousands                             COST            VALUE
- --------------------------------------------------------------
<S>                                <C>            <C>
Due in one year or less           $ 1,365,911       $1,362,855
Due after one through five years    5,492,087        5,217,384
Due after five through ten years    1,385,334        1,339,004
Due after ten years                 2,032,306        1,837,789
- --------------------------------------------------------------
  Total                           $10,275,638       $9,757,032
                                  ===========       ==========
- --------------------------------------------------------------
</TABLE>

Mortgage-backed securities are included in the maturity schedule based on their
expected average lives. Other securities consist primarily of those
collateralized by credit card and automobile installment loan receivables,
Federal Reserve Bank stock, floating-rate notes and venture capital
investments.

Proceeds from the sales of investment securities were $23.0 million, $142.1
million and $662.2 million during 1994, 1993 and 1992, respectively. In 1994,
the proceeds related to the sales of certain venture capital investments. Gross
realized gains and losses related to sales of investment securities were $.8
million and $7.8 million, respectively, in 1993; and $13.0 million and
$.9 million, respectively, in 1992.

At December 31, 1994, investment and available for sale securities with an
aggregate amortized cost of approximately $8.3 billion were pledged to secure
public and trust deposits and securities sold under repurchase agreements, and
for other purposes required or permitted by law.

                                      59
<PAGE>   44
<TABLE>

                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   5. LOANS

Loans are summarized as follows:

<CAPTION>
December 31,
in thousands                                           1994            1993
- ---------------------------------------------------------------------------
<S>                                             <C>             <C>
Commercial, financial and agricultural          $10,190,582     $ 8,965,528
Real estate-construction                          1,287,195       1,160,480
Real estate-commercial mortgage                   6,774,860       6,228,188
Real estate-residential mortgage                 13,567,077      11,026,319
Consumer                                         10,183,798       9,276,334
Student loans held for sale                       1,816,524       1,648,611
Lease financing                                   2,307,212       1,702,472
Foreign                                              97,396          63,312
- ---------------------------------------------------------------------------
  Total                                         $46,224,644     $40,071,244
                                                ===========     ===========
- ---------------------------------------------------------------------------
</TABLE>

Changes in the allowance for loan losses are summarized as follows:
<TABLE>
<CAPTION>

Year ended December 31,
in thousands                            1994           1993            1992
- ---------------------------------------------------------------------------
<S>                                <C>            <C>             <C>
Balance at beginning of year        $802,712       $782,649        $793,519
Charge-offs                         (208,791)      (303,160)       (440,396)
Recoveries                            99,640         90,385          79,930
- ---------------------------------------------------------------------------
  Net charge-offs                   (109,151)      (212,775)       (360,466)
Provision for loan losses            125,157        211,662         338,337
Allowance of acquired companies       11,580         21,176          11,259
- ---------------------------------------------------------------------------
  Balance at end of year            $830,298       $802,712        $782,649
                                    ========       ========        ========
- ---------------------------------------------------------------------------
</TABLE>

In the ordinary course of business, KeyCorp's banking affiliates have made
loans at prevailing interest rates and terms to directors and executive
officers of KeyCorp and its subsidiaries and their associates (as defined by
the Securities and Exchange Commission). Such loans, in management's opinion,
did not present more than the normal risk of collectibility or incorporate      
other unfavorable features. The aggregate amount of loans outstanding to
qualifying related parties at January 1, 1994, was $196.4 million. During 1994,
activity with respect to these loans included new loans of $562.7 million,
repayments of $519.1 million and a net decrease of $46.7 million due to changes
in the status of executive officers and directors. As a result of these
activities, the aggregate balance of loans outstanding to related parties at
December 31, 1994, was $193.3 million.  

                           6. NONPERFORMING ASSETS

In May 1993, the FASB issued SFAS No. 114, "Accounting by Creditors for
Impairment of a Loan," which takes effect for fiscal years beginning after
December 15, 1994. SFAS No. 114 prescribes a valuation methodology for
impaired loans.  Generally, a loan is considered impaired if management
believes that it is probable that all amounts due will not be collected
according to the contractual terms, as scheduled in the loan agreement. An
impaired loan must be valued using the present value of expected future cash
flows discounted at the loan's effective interest rate, the loan's observable
market price or the fair value of the loan's underlying collateral. The
Corporation expects to adopt SFAS No. 114 prospectively in the first quarter of
1995. The Corporation will concurrently adopt SFAS No. 118, "Accounting by
Creditors for Impairment





                                      60
<PAGE>   45
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

of a Loan-Income Recognition and Disclosures." This Statement amends SFAS 
No. 114 to require information about certain impaired loans and their related
income recognition. 

<TABLE>
Nonperforming assets were as follows:
<CAPTION>
December 31,

in thousands                           1994        1993
- -------------------------------------------------------
<S>                                <C>         <C>
Nonaccrual loans                   $254,499    $329,843
Restructured loans                    1,550       6,469
- -------------------------------------------------------
  Total nonperforming loans         256,049     336,312
Other real estate owned             100,265     186,052
Allowance for OREO losses           (21,258)    (35,690)
- -------------------------------------------------------
  Other real estate owned,
  net of allowance                   79,007     150,362
Other nonperforming assets            4,777      13,462
- -------------------------------------------------------
  Total                            $339,833    $500,136
                                   ========    ========
- -------------------------------------------------------
</TABLE>


The adoption of these standards will not have a material effect on the 
Corporation's financial condition or results of operations.

<TABLE>
The effect on interest income of loans classified as nonperforming at
December 31 was as follows:

<CAPTION>
in thousands                          1994       1993         1992
- ------------------------------------------------------------------
<S>                               <C>         <C>          <C>
Interest income which would have
  been recorded if assets had been
  current under original terms     $20,484    $30,037      $52,002
Less: Interest income recorded
      during the period             (5,132)    (7,900)     (20,536)
- ------------------------------------------------------------------
  Net reduction to reported
      interest income              $15,352    $22,137      $31,466
                                   =======    =======      =======
- ------------------------------------------------------------------
</TABLE>
At December 31, 1994, there were no significant commitments to lend additional
funds to borrowers with nonaccrual or restructured loans.


<TABLE>
Changes in the allowance for OREO losses are summarized as follows:
<CAPTION>
Year ended December 31,
                                                        
in thousands                                      1994       1993         1992
- ------------------------------------------------------------------------------
<S>                                             <C>        <C>         <C>

Balance at beginning of year                    $35,690    $17,915     $19,191
Net charge-offs                                 (21,808)   (21,697)    (33,793)
Provision for losses on other real estate owned   7,162     39,132      32,517
Allowance of acquired company                       214        340          --
- ------------------------------------------------------------------------------
  Balance at end of year                        $21,258    $35,690     $17,915
                                                =======    =======     =======
- ------------------------------------------------------------------------------
</TABLE>

                           7. PREMISES AND EQUIPMENT

<TABLE>
Premises and equipment were as follows:

December 31,

<CAPTION>
in thousands                                        1994            1993
- ------------------------------------------------------------------------
<S>                                          <C>             <C>        
Land                                          $  122,034      $  116,335
Buildings and leasehold improvements             821,003         741,043
Furniture and equipment                          762,757         759,721
- ------------------------------------------------------------------------
                                               1,705,794       1,617,099
Accumulated depreciation and
  amortization                                  (718,563)       (704,229)
- ------------------------------------------------------------------------
  Total                                       $  987,231      $  912,870
                                              ==========      ==========
- ------------------------------------------------------------------------
</TABLE>
Depreciation and amortization expense related to premises and equipment totaled
$121.9 million, $110.9 million, and $104.3 million in 1994, 1993, and 1992,
respectively. 

At December 31, 1994, KeyCorp's affiliates were obligated under noncancelable
leases for land and buildings and for other property, consisting principally of 
data processing equipment. Rental expense under all operating leases totaled
$124.2 million in 1994, $123.7 million in 1993 and $116.5 million in 1992.
Minimum future rental payments under noncancelable leases at December 31, 1994,
were as follows: 1995-$103.0 million; 1996-$94.2 million; 1997- $83.3 million;
1998-$72.2 million; 1999-$67.0 million; and subsequent years-$575.8 million. 


                                      61
<PAGE>   46
                           KEYCORP AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         8. INTANGIBLE ASSETS AND PURCHASED MORTGAGE SERVICING RIGHTS

<TABLE>
Intangible assets, net of accumulated amortization, were as follows:

<CAPTION>
December 31,

in thousands                                1994       1993
- -----------------------------------------------------------
<S>                                     <C>        <C>
Goodwill                                $418,462   $385,359
Core deposit intangibles                 154,146    139,501
Credit card intangibles                   19,518     16,648
Other                                      6,761      7,840
- -----------------------------------------------------------
  Total                                 $598,887   $549,348
                                        ========   ========
- -----------------------------------------------------------
Purchased mortgage servicing rights     $194,757   $188,592
- -----------------------------------------------------------
</TABLE>

The amortization expense for intangible assets was as follows:

<TABLE>
<CAPTION>
Year ended December 31,

in thousands                          1994       1993         1992
- ------------------------------------------------------------------
<S>                                <C>        <C>          <C>
      
Goodwill                           $25,722    $24,210      $21,589
Core deposit intangibles            25,428     22,436       25,049
Credit card intangibles              3,196      4,460        4,449
Other                                4,172      6,944       10,605
- ------------------------------------------------------------------
  Total                            $58,518    $58,050      $61,692
                                   =======    =======      =======
- ------------------------------------------------------------------
</TABLE>

The amortization expense for purchased mortgage servicing rights totaled $37.3
million, $56.6 million and $29.6 million in 1994, 1993 and 1992, respectively.
The amount of purchased mortgage servicing rights capitalized during 1994
was $43.5 million. Substantially all of the purchased mortgage servicing rights
will be sold in connection with the pending sale of the residential mortgage
loan servicing operations of KMI, previously described in Note 2, Mergers,
Acquisitions and Divestitures.

                           9. SHORT-TERM BORROWINGS

Short-term borrowings consist primarily of Federal funds purchased and  
securities sold under repurchase agreements, which generally represent
overnight borrowing transactions. Other short-term borrowings consist primarily
of Medium-Term Bank Notes with original maturities of one year or less, and
Treasury, tax and loan demand notes.

During 1994, four KeyCorp banking affiliates (Society National Bank ("SNB"),
KeyCorp's Ohio banking affiliate, Key Bank of New York, Key Bank of Washington
and Society National Bank, Indiana) authorized the issuance of up to $5 billion 
of Medium-Term Bank Notes, to be offered on a continuous basis. This program
replaced the SNB Medium-Term Note program which was authorized on November 30,
1992. At December 31, 1994 and 1993, $2.3 billion and $685.0 million,
respectively, in debt securities were outstanding under these programs. These
notes have original maturities of one year or less.

<TABLE>
The details of short-term borrowings were as follows:

<CAPTION>
dollars in thousands                          1994           1993          1992
- -------------------------------------------------------------------------------
<S>                                     <C>            <C>           <C>        
FEDERAL FUNDS PURCHASED
  Balance at year-end                   $3,055,369     $1,932,211    $1,826,522
  Average during the year                3,063,429      1,828,606     1,519,406
  Maximum month-end balance              3,322,299      3,127,134     2,924,193
  Weighted average rate during the year       4.37%          3.06%         3.74%
  Weighted average rate at December 31        4.91           3.13          3.30
- -------------------------------------------------------------------------------
SECURITIES SOLD UNDER REPURCHASE AGREEMENTS
  Balance at year-end                   $2,443,748     $2,188,047    $2,380,998
  Average during the year                2,786,957      2,549,582     2,542,522
  Maximum month-end balance              2,990,963      3,163,603     3,036,009
  Weighted average rate during the year       3.94%          2.91%         3.38%
  Weighted average rate at December 31        4.43           2.84          2.97
- -------------------------------------------------------------------------------
OTHER SHORT-TERM BORROWINGS
  Balance at year-end                   $3,277,611     $1,776,192    $  874,887
  Average during the year                1,929,631      1,196,188       721,800
  Maximum month-end balance              3,383,102      1,776,192     1,144,870
  Weighted average rate during the year       4.71%          3.72%         4.31%
  Weighted average rate at December 31        5.08           3.16          3.57
- -------------------------------------------------------------------------------
</TABLE>


                                      62
<PAGE>   47
                           KEYCORP AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                              10. LONG-TERM DEBT

<TABLE>
The components of long-term debt, presented net of unamortized discount where 
appropriate, were as follows:

<CAPTION>
December 31,
dollars in thousands                                1994         1993
- ---------------------------------------------------------------------
<S>                                           <C>          <C>
Medium-Term Notes due through 2003            $  870,200   $  546,230
 8.125% Subordinated Notes due 2002              198,148      197,902
 8.00%  Subordinated Notes due 2004              125,000      125,000
 8.40%  Subordinated Capital Notes due 1999       75,000       75,000
 8.875% Notes due 1996                            74,829       74,772
11.125% Notes due 1995                            49,992       49,979
 8.404% Notes due 1997 through 2001               48,864       48,864
 8.255% Notes due 1996                            22,794       22,794
12.63%  Notes due 1994                                --        1,860
All other long-term debt                             374          384
- ---------------------------------------------------------------------
   Total parent company                        1,465,201    1,142,785

Medium-Term Bank Notes due through 1997        1,398,245           --
 7.85%  Subordinated Notes due 2002              199,843      199,823
 6.75%  Subordinated Notes due 2003              198,886      198,823
Federal Home Loan Bank Advances1                 252,328      165,100
10.00%  Notes due 1995                            36,735       36,735
Industrial revenue bonds                          10,144       10,938
All other long-term debt                           8,412        9,666
- ---------------------------------------------------------------------
  Total subsidiaries                           2,104,593      621,085
- ---------------------------------------------------------------------
    Total                                     $3,569,794   $1,763,870
                                              ==========   ==========
- ---------------------------------------------------------------------
FN
1  Long-term advances from the Federal Home Loan Bank (FHLB) are at adjustable
   and fixed rates ranging from 3.80% to 12.125% at December 31, 1994, and 
   mature at various dates through 2012. Real estate loans and securities of 
   $271.3 million and $174.5 million at December 31, 1994 and 1993, 
   respectively, collateralize FHLB advances.
</TABLE>

<TABLE>
Scheduled principal payments on long-term debt are as follows:
<CAPTION>
in thousands                         Parent     Subsidiaries         Total
- --------------------------------------------------------------------------
<S>                                <C>          <C>              <C>
1995                               $160,518       $  104,232    $  264,750
1996                                604,516        1,124,324     1,728,840
1997                                 48,005          402,558       450,563
1998                                 82,655            1,390        84,045
1999                                107,332           51,369       158,701
- --------------------------------------------------------------------------
</TABLE>

During 1994, the parent company filed a universal shelf registration with the
Securities and Exchange Commission which authorizes the issuance of a broad
range of debt and equity securities in the amount of $750.0 million. Under this
shelf registration, the parent company issued $395.0 million in Medium-Term
Notes with original maturities exceeding one year. In the prior year, the
parent company issued $305.1 million in long-term debt securities under a
separate Medium-Term Note program. The proceeds from the issuances described
above were used to fund acquisitions and for general corporate purposes.

At December 31, 1994 and 1993, the parent company's Medium-Term Notes as
presented in the table had weighted average interest rates of 6.68% and 6.61%,
respectively and had varying maturities through 2003.

The 8.125% Subordinated Notes, 8.875% Notes and 11.125% Notes are not
redeemable prior to maturity. 

The 8.40% Subordinated Capital Notes due 1999 may, at maturity, be exchanged    
for common stock, preferred stock or other eligible securities having a market
value equal to the principal amount of the Notes. 


In 1989, to fund a leveraged employee stock ownership plan ("ESOP"), the parent
company borrowed $71.7 million from several institutional investors through
the placement of unsecured notes totaling $22.8 million (the "8.255% Notes")
and $48.9 million (the "8.404% Notes"). As a result of the increase in the      
Federal tax rate in 1993, the rates on these notes were adjusted retroactively
from 8.33% and 8.48%, respectively. The interest on these notes totaled $6.0
million in each of the years 1994, 1993 and 1992. The ESOP trustee used the
proceeds to purchase 5.8 million KeyCorp Common Shares. These shares are held
by the ESOP trustee for matching employee contributions to the Plan. The net
difference between the cost of the treasury shares sold to the ESOP


                                      63



<PAGE>   48
                           KEYCORP AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                        10. LONG-TERM DEBT (CONTINUED)

trustee and their market value was recorded as a reduction to retained
earnings. Except for the repayment schedule, the loans to the ESOP trustee are
on substantially similar terms as the borrowings from the institutional
investors and, in addition, are secured by the  unallocated shares held by the
ESOP trustee. The ESOP trustee will repay the loans from KeyCorp using
corporate contributions made by the Plan for that purpose and dividends on the
Common Shares acquired with the loans. The amount of dividends on the ESOP
shares used for debt service by the ESOP trustee totaled $4.4  million in 1994,
$3.9 million in 1993 and $3.1 million in 1992. As contributions and dividends
are received, a portion of the shares acquired with the loans will be allocated
to Plan participants. Interest income recognized on loans to the ESOP trustee
is netted against the interest expense incurred on the notes payable to the
institutional investors. KeyCorp's receivable from the ESOP trustee,
representing deferred compensation to the Corporation's employees, has been
recorded as a negative component of shareholders' equity. 

During 1994, SNB issued $1.4 billion of Medium-Term Bank Notes with original    
maturities exceeding one year. The proceeds from the sales of these notes were
used for general corporate purposes. At December 31, 1994, SNB's Medium-Term
Bank Notes as presented in the table had a weighted average interest rate of
6.71% and mature in 1996 and 1997. 

The 7.85% Subordinated Notes, 6.75% Subordinated Notes and 10.00% Notes are
all obligations of SNB. None of these notes may be redeemed prior to their
respective maturity dates. 

Industrial revenue bonds issued by affiliate banks have varying maturities
extending to the year 2009 and had weighted average interest rates of 6.96% and
7.14%, respectively, at December 31, 1994 and 1993. 

Other long-term debt at December 31, 1994 and 1993, consisted of capital        
lease obligations and various secured and unsecured  obligations of corporate
subsidiaries and had weighted average interest rates of 9.64% and 13.54%,
respectively. 

Long-term debt qualifying as supplemental capital for purposes of calculating   
Tier II capital under Federal Reserve Board Guidelines amounted to $943.2
million and $993.4 million at December 31, 1994, and 1993, respectively. 
                                      
                           11. SHAREHOLDERS' EQUITY

COMMON SHARES AND PREFERRED STOCK 

In connection with the KeyCorp-Society merger, at a special meeting held on
February 16, 1994, shareholders increased the authorized number of shares of    
KeyCorp to 926,400,000 of which 1,400,000 are shares of nonvoting 10%
Cumulative Preferred Stock, Class A ("Class A"), par value $5 per share;
25,000,000 are shares of Preferred Stock, par value $1 per share; and
900,000,000 are Common Shares, par value $1 per share. 

At December 31, 1994, 1,280,000 shares of Class A were outstanding, represented
by 6,400,000 Depositary Shares; each Depositary Share represents a one-fifth
interest in a   share of Class A, $125 liquidation preference per share.
Preferred stock is reported on the accompanying consolidated balance sheet at
its stated value of $125 per share. In the merger, each Series B share
previously outstanding was converted into one share of Class A. 

On March 30, 1994, 120,213 Common Shares in treasury were issued in connection
with the conversion of all Commercial Bancorporation of Colorado ("CBC")
adjustable rate convertible subordinated debentures then outstanding.
CBC was acquired by KeyCorp on March 24, 1994, and is more fully described in
Note 2, Mergers, Acquisitions and Divestitures on page 56 of this report. 

In January 1995, KeyCorp announced a program to repurchase up to 12,000,000 of
its Common Shares. This represents an addition to previously existing
programs which authorized the repurchase of up to 8,000,000 Common Shares.
During 1994, 7,582,700 Common Shares were repurchased for a total cost of
$215.6 million. Of these repurchased shares, 6,000,000 were issued, or
designated for reissuance, in connection with previously announced
acquisitions. Under the new program, shares will be repurchased from time to
time, at management's discretion, in the open market or through negotiated 
transactions. Repurchased shares will be held in treasury and subsequently
reissued in connection with employee stock purchase, savings and option plans,
and other corporate purposes. 

KeyCorp's Board of Directors adopted a Shareholder Rights Plan ("Rights") in 
1989 under which each shareholder received one Right for each Common Share of 
KeyCorp.


                                      64
<PAGE>   49
                           KEYCORP AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     11. SHAREHOLDERS' EQUITY (CONTINUED)

Each Right represents the right to purchase a Common Share of KeyCorp at a
price of $65. The Rights become exercisable 20 days after a person or group
acquires 15% or more of the outstanding shares or commences a tender offer that 
could result in such an ownership interest. Until the Rights become
exercisable, they will trade with the Common Shares, and any transfer of the
Common Shares will also constitute a transfer of associated Rights. When the
Rights become exercisable, they will begin to trade separate and apart from the
Common Shares. Twenty days after the occurrence of certain "Flip-In Events,"
each Right will become the right to purchase a Common Share of KeyCorp for the
then par value per share (now $1 per share) and the Rights held by a 15% or
more shareholder will become void. KeyCorp may redeem these Rights at its
option at $.005 per Right subject to certain limitations. Unless redeemed
earlier, the Rights expire on September 12, 1999. In 1993, KeyCorp amended the
Rights so that the merger would not activate the provisions of the Rights.

KeyCorp effected a two-for-one stock split on March 22, 1993, by means of a
100% stock dividend. All relevant Common Share  amounts, per Common Share
amounts and related data in this report have been adjusted to reflect this
split.

STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

KeyCorp maintains various incentive compensation plans which provide for its
ability to grant stock options, stock appreciation rights, limited stock
appreciation rights, restricted stock and performance shares to selected
employees and directors. Generally, the terms of these plans stipulate that the
exercise price of options may not be less than the fair market value of 
KeyCorp's Common Shares at the date the options are granted. Options granted
expire not later than ten years and one month from the date of grant. At
December 31, 1994 and 1993, options for Common Shares available for future
grant totaled 4,385,377 and 1,237,965, respectively.

The terms of KeyCorp's plans stipulate that stock appreciation rights may be
granted only in tandem with stock options. The appreciation rights have the
same terms as do the options, except that, upon exercise, the holder may
receive either  cash or shares for the excess of the current market value of
KeyCorp's Common Shares over the option's exercise price. Upon exercise of a
stock appreciation right, the related option is surrendered. During 1993, all
stock appreciation rights for which exercisability was limited to a period
following a change in control of the Corporation were cancelled.

<TABLE>
The following table presents a summary of pertinent information with respect to 
KeyCorp's stock options and stock appreciation rights.

<CAPTION>
STOCK OPTIONS                                 1994                                1993
                                  ---------------------------          ---------------------------
                                      SHARES     OPTION PRICE            Shares       Option Price
<S>                                <C>         <C>                      <C>         <C>
- --------------------------------------------------------------------------------------------------
Outstanding at beginning of year   9,609,915   $ 4.79 - 38.18           9,324,776   $ 3.89 - 32.06
Granted                            3,960,983    25.00 - 35.69           2,062,544    29.37 - 38.18
Assumed in acquisition               327,975     6.46 - 29.15               9,008     4.69 -  7.61
Exercised                          1,460,899     4.79 - 30.61           1,697,458     3.89 - 28.25
Lapsed or cancelled                  335,938    10.52 - 38.18              88,955    13.77 - 33.94
- --------------------------------------------------------------------------------------------------
Outstanding at end of year        12,102,036   $ 4.79 - 38.18           9,609,915   $ 4.79 - 38.18
- --------------------------------------------------------------------------------------------------
Exercisable at end of year         7,833,731   $ 4.79 - 38.18           6,529,168   $ 4.79 - 38.18
- --------------------------------------------------------------------------------------------------

STOCK APPRECIATION RIGHTS                     1994                              1993
                                  ---------------------------          ---------------------------
                                      SHARES     OPTION PRICE            Shares       Option Price
- --------------------------------------------------------------------------------------------------
Outstanding at beginning of year      44,000           $11.69           2,028,240   $11.69 - 28.25
Granted                                   --               --             222,000            33.94
Exercised or surrendered                  --               --              36,400    11.69 - 20.88
Lapsed or cancelled                    2,000            11.69           2,169,840    11.69 - 33.94
- --------------------------------------------------------------------------------------------------
Outstanding at end of year            42,000           $11.69              44,000           $11.69
- --------------------------------------------------------------------------------------------------
Exercisable at end of year            42,000           $11.69              44,000           $11.69
- --------------------------------------------------------------------------------------------------
</TABLE>


                                      65
<PAGE>   50
                           KEYCORP AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                      12. MERGER AND INTEGRATION CHARGES
                                      
Merger and integration charges of $118.7 million ($80.6 million after tax, $.33
per Common Share) and $92.7 million ($66.6 million after tax, $.29 per Common
Share) were recorded in 1993 and 1992, respectively. The 1993 charges were
incurred in connection with the March 1, 1994, merger of old KeyCorp into and
with Society (the "Merger"), while the 1992 charges related to the mergers with
PSB and Ameritrust. The merger and integration charges recorded in 1993
included accruals for merger expenses, consisting primarily of investment
banking and other professional fees directly related to the Merger ($20.5
million); severance payments and other employee costs ($49.6 million); systems
and facilities costs ($35.7 million); and other costs incidental to the Merger
($12.9 million). These charges were recorded by the parent company in the
fourth quarter of 1993 at which time management determined that it was probable
that a liability for all such charges had been incurred and could be reasonably
estimated. The merger and integration charges recorded in connection with the
PSB and Ameritrust mergers in 1992 were similar in nature. During 1994 there
were no material developments or adjustments with respect to merger and
integration charges, and management presently considers the remaining liability
of $33.5 million at December 31, 1994, to be adequate. The above mergers are
described in greater detail in Note 2, Mergers, Acquisitions and Divestitures,
on page 56 of this report.

                            13. EMPLOYEE BENEFITS
PENSION PLANS

Effective January 1, 1995, the noncontributory pension plans sponsored by
KeyCorp and its subsidiaries were merged into a single amended and restated
plan under the name of the KeyCorp Cash Balance Pension Plan (the "Cash Balance
Plan"). The Benefits paid from the predecessor plans, which covered     
substantially all employees, were based on age, years of service and
compensation prior to retirement and were determined in accordance with defined 
formulas. On the effective date of adoption of the Cash Balance Plan, a
bookkeeping account was established for each participant and was credited with
an opening amount equal to the actuarial present value of benefits earned under
the applicable predecessor plan. In addition to the opening balance, a
participant's account is credited with interest determined at a specified rate
and with credits based on qualifying compensation.

<TABLE>
The following table sets forth the status of the funded plans and the amounts 
recognized in the consolidated balance sheets:

<CAPTION>
December 31,

in thousands                                                                               1994       1993
- ----------------------------------------------------------------------------------------------------------
<S>                                                                                   <C>         <C>                    
Accumulated benefit obligations, including vested benefits                                                
  of $497,653 and $444,018                                                             $517,206   $454,831
- ----------------------------------------------------------------------------------------------------------
Fair value of plan assets, primarily listed stock and fixed income                                        
securities1                                                                             573,509    614,139
Projected benefit obligations                                                           527,266    502,614
- ----------------------------------------------------------------------------------------------------------
Excess of fair value of plan assets over projected benefit obligations                   46,243    111,525
Unrecognized net loss                                                                   116,377     56,834
Unrecognized prior service benefit                                                       (1,890)    (2,850)
Unrecognized net asset at January 1, 1986, being recognized over 15 years               (33,369)   (38,609)
- ----------------------------------------------------------------------------------------------------------
Prepaid pension cost (included in other assets)                                        $127,361   $126,900
                                                                                       ========   ========
- ----------------------------------------------------------------------------------------------------------
<FN>
1Including KeyCorp Common Shares valued at $23.7 million and $27.8 million at December 31, 1994 and 1993, respectively.
</TABLE>                                                                     
                                                                      

Certain "grandfathering" and enhancement provisions apply to participants
meeting specified conditions, including age and service requirements. 

The actuarially determined amounts presented in the funded status table shown 
above, as of December 31, 1994, reflect the merger of the predecessor plans 
into the Cash Balance Plan. The adoption of the Cash Balance Plan did not have 
a material impact on the projected benefit obligations at December 31, 1994, 
and is not expected to have a material impact on net pension cost. 

The Corporation's funding policy is to contribute an amount to the Cash Balance
Plan which meets the minimum funding  


                                      66
<PAGE>   51
                           KEYCORP AND SUBSIDIARIES
                                      
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


requirements set forth in the Employee Retirement Income Security Act (ERISA)
of 1974, plus such additional amounts as the Corporation determines to be
appropriate.

The weighted average discount rate and rate of increase in future compensation
levels used in determining the actuarial present value of projected benefit
obligations of both the funded and unfunded plans were 8.50% and 4.24%,         
respectively, at December 31, 1994, and 7.37% and 4.00%, respectively, at
December 31, 1993. The weighted average expected long-term rate of return on
pension assets used in determining net pension cost was 9.50% for 1994, 9.91%
for 1993 and 9.60% for 1992.

The Corporation also maintains several unfunded, non-qualified, supplemental
executive retirement programs that provide additional defined pension
benefits for certain officers. The following table sets forth the status of the
unfunded plans and the amounts recognized in the consolidated balance sheets:

<TABLE>
<CAPTION>
December 31,

in thousands                                               1994       1993
- --------------------------------------------------------------------------
<S>                                                    <C>         <C>
Accumulated benefit obligations, including 
  vested benefits of $64,440 and $47,288                $68,619    $50,321
- --------------------------------------------------------------------------
Projected benefit obligations                            77,013     62,659
Unrecognized prior service cost                         (13,499)    (5,352)
Unrecognized transition obligation                       (3,367)    (3,864)
Unrecognized net loss                                   (14,836)   (18,286)
Adjustment to recognize minimum liability                25,785     11,653
- --------------------------------------------------------------------------
Accrued pension cost (included in other liabilities)    $71,096    $46,810
                                                        =======    =======
- --------------------------------------------------------------------------
</TABLE>

<TABLE>
Net pension cost (income) for the funded and unfunded plans included the 
following components:

<CAPTION>
Year ended December 31,

in thousands                                       1994        1993        1992
- -------------------------------------------------------------------------------
<S>                                             <C>          <C>        <C>
Service cost of benefits earned                 $23,253      $22,506    $21,424
Interest cost on projected benefit obligations   42,484       39,098     34,687
Actual loss (return) on plan assets               3,214      (44,619)   (51,773)
Net amortization and deferral                   (60,474)     (14,229)    (4,360)
- -------------------------------------------------------------------------------
Net pension cost (income)                       $ 8,477      $ 2,756    $   (22)
                                                =======      =======    =======
- -------------------------------------------------------------------------------
</TABLE>


OTHER POSTRETIREMENT BENEFIT PLANS

The Corporation sponsors postretirement health care and life insurance plans
that cover substantially all employees. The postretirement health care plans
are nonfunded and contributory, with retirees' contributions adjusted annually
to reflect certain cost-sharing provisions and benefit limitations. The        
postretirement life insurance plans are noncontributory. The Corporation has
adopted a funding policy for one of its life insurance plans and annually
contributes the service cost of benefits earned plus one-thirtieth of the
unfunded accumulated postretirement life insurance benefit obligations.

Effective January 1, 1993, the Corporation adopted the provisions of SFAS No.   
106, "Employers' Accounting for Postretirement Benefits Other Than Pensions."
This statement requires that employers recognize the cost of providing
postretirement benefits over the employees' active service periods to the date
they attain full eligibility for such benefits.  Postretirement benefits costs 
for 1992, which were recorded on a cash basis, have not been restated. Net 
postretirement benefits cost was $17.8 million in 1994, $16.9 million in 1993, 
including $8.2 million due to adoption of the new standard, and $7.7 million in 
1992. 

<TABLE>
Net postretirement benefits cost included the following components:

<CAPTION>
Year ended December 31,

in thousands                               1994       1993
- ----------------------------------------------------------
<S>                                     <C>        <C>
Service cost of benefits earned         $ 2,769    $ 2,873
Interest cost on accumulated
  postretirement benefit obligations      9,204      8,713
Actual return on plan assets                (26)       (22)
Amortization of transition obligation
  over 20 years                           5,350      5,372
Net amortization and deferral               498        (10)
- ----------------------------------------------------------
Net postretirement benefits cost        $17,795    $16,926
                                        =======    =======
- ----------------------------------------------------------
</TABLE>


                                      
                                      67
<PAGE>   52
                           KEYCORP AND SUBSIDIARIES
                                      
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENT


                      13. EMPLOYEE BENEFITS (CONTINUED)

<TABLE>
The following table sets forth the plans' combined funded status reconciled 
with the amounts recognized in the consolidated balance sheets:

<CAPTION>
December 31,

in thousands                                            1994       1993
- -----------------------------------------------------------------------
<S>                                                 <C>        <C>
Accumulated postretirement benefit obligations:
  Retirees                                          $ 97,705   $ 81,208
  Fully eligible plan participants                     9,199     10,624
  Other active plan participants                      23,896     27,396
- -----------------------------------------------------------------------
                                                     130,800    119,228
Fair value of plan assets                                418        168
- -----------------------------------------------------------------------
Accumulated postretirement benefit
  obligations in excess of plan assets               130,382    119,060
Unrecognized transition obligation                   (95,475)  (101,654)
Unrecognized net loss                                (14,236)    (7,826)
- -----------------------------------------------------------------------
Accrued postretirement benefits cost
  (included in other liabilities)                   $ 20,671   $  9,580
                                                    ========   ========
- -----------------------------------------------------------------------
</TABLE>

The assumed 1995 health care cost trend rate was 9.5% for both  Medicare-
eligible retirees and non-Medicare-eligible retirees. The rate is assumed to
decrease gradually to 5.5% by the year 2003 and remain constant thereafter. In
1994, the assumed rate was 11.0% for Medicare-eligible retirees and 13.0% for
non-Medicare-eligible retirees. Increasing the assumed health care cost trend
rates by one percentage point in each future year would have an immaterial
impact on postretirement benefits cost due to cost-sharing provisions and
benefit limitations in the related postretirement plans. The weighted average 
discount rate used in determining the accumulated postretirement benefit 
obligations was 8.5% and 7.4% at December 31, 1994 and 1993, respectively.

EMPLOYEE STOCK PURCHASE AND SAVINGS PLANS

Substantially all of the Corporation's employees are covered under stock
purchase and savings plans that are qualified under Section 401(k) of the
Internal Revenue Code. Under provisions of these plans, employees may
contribute 1% to 15% of eligible compensation, with up to 6% being eligible for
matching contributions from the Corporation. At least half of such matching
contributions is in the form of KeyCorp Common Shares. Under a discretionary
profit sharing component, employees can receive additional matching     
employer contributions from the Corporation based on a formula established each
year by KeyCorp's Board of Directors. Total expense associated with these plans
was $28.0 million, $40.4 million and $30.4 million in 1994, 1993 and 1992,
respectively.

POSTEMPLOYMENT BENEFITS

The Corporation adopted the provisions of SFAS No. 112, "Employers' Accounting
for Postemployment Benefits," during 1993. This standard requires that
employers who provide benefits to former or inactive employees after employment
but before retirement recognize a liability for such benefits if specified
conditions are met. Adoption of this standard increased noninterest expense in
1993 by $4.0 million. Postemployment benefits for 1992, which were recorded on
a cash basis, were not restated.

                               14. INCOME TAXES

<TABLE>
Income taxes included in the consolidated statements of income are as follows:
<CAPTION>

Year ended December 31,
in thousands                           1994       1993         1992
- -------------------------------------------------------------------
<S>                                <C>        <C>          <C>
Currently payable:
  Federal                          $237,229   $289,987     $182,277
  State                              22,418     34,554       28,655
- -------------------------------------------------------------------
                                    259,647    324,541      210,932
Deferred:
  Federal                           152,326     55,043       68,297
  State                              18,008     (5,612)         403
- -------------------------------------------------------------------
                                    170,334     49,431       68,700
- -------------------------------------------------------------------
  Total income tax expense         $429,981   $373,972     $279,632
                                   ========   ========     ========
- -------------------------------------------------------------------
</TABLE>

Income taxes on securities transactions totaled $(6.3) million, $9.9 million 
and $5.1 million in 1994, 1993 and 1992, respectively.



                                      68
<PAGE>   53
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
The differences between income tax expense and the amount computed by applying
the statutory Federal tax rate to income before taxes are as follows:

<CAPTION>
Year ended December 31,

in thousands                                        1994        1993       1992
- -------------------------------------------------------------------------------
<S>                                             <C>         <C>        <C>
Income before taxes times statutory tax rate1   $449,215    $379,364   $294,139
State income tax, net of Federal tax benefit      26,277      18,295     19,636
Amortization of non-deductible intangibles         9,589      10,349     11,317
Tax-exempt interest income                       (34,777)    (40,610)   (47,228)
Tax credits                                       (4,325)     (4,184)    (3,120)
Other                                            (15,998)     10,758      4,888
- -------------------------------------------------------------------------------
  Total income tax expense                      $429,981    $373,972   $279,632
                                                ========    ========   ========
- -------------------------------------------------------------------------------
<FN>
1 35% for 1994 and 1993; 34% for 1992.
</TABLE>


<TABLE>
Significant components of KeyCorp's deferred tax asset (liability) are as 
follows:

<CAPTION>
December 31,
in thousands                                        1994        1993       1992
- -------------------------------------------------------------------------------
<S>                                             <C>         <C>        <C>
Provision for loan losses                      $ 290,589   $ 259,082  $ 263,531
Leasing income reported using the 
  operating method for tax purposes             (527,947)   (381,393)  (282,006)
Merger and integration charges                    32,414      48,677     14,700
Writedown of other real estate owned              20,932      25,289     24,393
Net unrealized securities losses                  66,488          --         --
Other                                            (86,265)    (50,523)   (61,216)
- -------------------------------------------------------------------------------
  Deferred tax asset (liability)               $(203,789)  $ (98,868) $ (40,598)
                                               =========   =========  =========
- -------------------------------------------------------------------------------
</TABLE>

        15. COMMITMENTS, CONTINGENT LIABILITIES AND OTHER DISCLOSURES

LEGAL PROCEEDINGS

In the ordinary course of business, KeyCorp and its subsidiaries are subject to 
legal actions which involve claims for substantial monetary relief. Management,
based upon the advice of the Corporation's counsel, does not believe that any
currently known legal actions, individually or in the aggregate, will have a
material adverse effect on KeyCorp's consolidated financial condition.

RESTRICTIONS ON CASH, DUE FROM BANKS, SUBSIDIARY DIVIDENDS AND LENDING 
ACTIVITIES

Under the provisions of the Federal Reserve Act, depository institutions are    
required to maintain certain average balances in the form of cash or
noninterest-bearing balances with the Federal Reserve Bank. Average reserve
balances aggregating $1.1 billion in 1994 were maintained in fulfillment of
these requirements.

The principal source of cash flows for the parent company, including cash flows
to pay dividends on shares of its common and preferred stock and to service its
debt, is dividends from the parent company's banking and other subsidiaries.    
Various Federal and state statutory and regulatory provisions limit the amount
of dividends that may be paid to KeyCorp by its banking subsidiaries without
regulatory approval.

Under all of the laws, regulations and other restrictions applicable to 
KeyCorp's banking subsidiaries, at December 31, 1994, such subsidiaries could
have declared dividends estimated to be $642.4 million in the aggregate,
without obtaining prior regulatory approval. Loans and advances from banking
subsidiaries to KeyCorp are also limited by law and are required to be
collateralized.

                                      69
<PAGE>   54
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

             16. FAIR VALUE DISCLOSURES OF FINANCIAL INSTRUMENTS

The following disclosures are made in accordance with the provisions of SFAS
No. 107, "Disclosures About Fair Value of Financial Instruments," which         
requires the disclosure of fair value information about both on-and off-balance
sheet financial instruments where it is practicable to estimate that value.
Fair value is defined in SFAS No. 107 as the amount at which an instrument
could be exchanged in a current transaction between willing parties, other than
in a forced or liquidation sale.

In accordance with the provisions of SFAS No. 107, the estimated fair values of
deposits, credit card loans and residential real estate mortgage loans do not
take into account the fair values of long-term relationships, which are
integral parts of the related financial instruments. The disclosed estimated
fair values of such instruments would increase significantly if the fair values
of the long-term relationships were considered.

In cases where quoted market prices were not available, fair values were
estimated using discounted cash flow or other valuation methods, as described
below. For financial instruments with a remaining average life to maturity of   
less than six months, carrying amounts were used as an approximation of fair
values. The use of different assumptions (e.g., discount rates and cash flow
estimates) and estimation methods could have a significant effect on fair value
amounts. Accordingly, the estimates presented herein are not necessarily
indicative of the amounts the Corporation could realize in a current market
exchange. Because SFAS No. 107 excludes certain financial instruments and all
nonfinancial instruments from its disclosure requirements, any aggregation of
the fair value amounts presented would not represent the underlying value of the
Corporation.

<TABLE>
<CAPTION>
December 31,                                               1994                                      1993
                                                ---------------------------             --------------------------- 
                                                   Carrying            Fair                Carrying            Fair
in thousands                                         Amount           Value                  Amount           Value
- -------------------------------------------------------------------------------------------------------------------
<S>                                             <C>             <C>                     <C>             <C>
ASSETS
  Cash and due from banks1                      $ 3,511,368     $ 3,511,368             $ 2,777,438     $ 2,777,438
  Short-term investments1                           670,010         670,010                 107,219         107,219
  Mortgage loans held for sale1                     355,198         355,198               1,325,338       1,325,338
  Securities available for sale2                  2,521,049       2,521,049               1,726,828       1,794,845
  Investment securities2                         10,275,638       9,757,032              11,122,093      11,340,206
  Loans, net of allowance3                       45,394,346      44,610,441              39,268,532      40,023,240
LIABILITIES
  Deposits4                                     $48,564,237     $48,191,660             $46,499,148     $46,717,907
  Federal funds purchased and securities sold
    under repurchase agreements1                  5,499,117       5,499,117               4,120,258       4,120,258
  Other short-term borrowings1                    3,277,611       3,277,611               1,776,192       1,776,192
  Long-term debt5                                 3,569,794       3,485,803               1,763,870       1,908,159
- -------------------------------------------------------------------------------------------------------------------
Valuation Methods and Assumptions
- ---------------------------------
<FN>
1 Fair value equals or approximates carrying amount.

2 Securities available for sale were carried at fair value at December 31, 1994, and at amortized cost at December 31, 1993. At 
  each of these dates the fair values of securities available for sale and investment securities were, generally, based on quoted 
  market prices. Where quoted market prices were not available, fair values were based on quoted market prices of similar 
  instruments.

3 In both 1994 and 1993 fair values of certain loans were  estimated using a discounted cash flow model. Certain residential real 
  estate loans and student loans held for sale were valued based on quoted market prices of similar loans offered or sold in recent 
  sales or securitization transactions. Lease financing receivables, although excluded from the scope of SFAS No. 107, were 
  included in the estimated fair value of loans at their carrying amounts.

4 Fair values of certificates of deposit were estimated based on discounted cash flows. For all other deposits, carrying amounts 
  were used as a reasonable approximation of their fair values.

5 Fair values of long-term debt were estimated based on discounted cash flows.
</TABLE>
                                   
Interest rate swaps, caps and floors were valued based on discounted cash flow
models and had an aggregate negative fair value of $528.3 million at December
31, 1994. At December 31, 1993, interest rate swaps had an aggregate fair value
of $57.2 million, and the fair value of caps and floors was not material.       
Foreign exchange forward contracts, which were valued based on quoted market
prices, had a fair value of $3.7 million and $2.1 million at December 31, 1994
and 1993, respectively. Off-balance sheet financial instruments, including their
fair values, are discussed in greater detail in Note 17, Financial Instruments
with Off-Balance Sheet Risk, on page 71 of this report.

                                      70
<PAGE>   55
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


            17. FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK

The Corporation, mainly through its affiliate banks, is party to various
financial instruments with off-balance sheet risk. The banks use these
financial instruments in the normal course of business to meet the financing
needs of their customers and to effectively manage their exposure to market
risk. Market risk is the possibility that the Corporation's net interest income
will be adversely affected as a result of changes in interest rates or other
economic factors. Credit risk is the possibility that the Corporation will
incur a loss due to a counterparty's failure to perform its contractual
obligations. The primary financial instruments used include commitments to
extend credit, standby and commercial letters of credit, interest rate swaps,
caps, floors and foreign exchange forward contracts. All of the interest rate
swaps held are over-the-counter instruments. These financial instruments may be
used for lending-related, asset and liability management and trading purposes,
as discussed below. 

FINANCIAL INSTRUMENTS HELD OR ISSUED FOR LENDING-RELATED PURPOSES 

These instruments involve, to varying degrees, credit risk in excess of amounts
recognized in the Corporation's consolidated balance sheet. The Corporation
mitigates its exposure to credit risk   through internal controls over the
extension of credit. These controls include the process of credit approval and
review, the establishment of credit limits and, when deemed necessary, securing
collateral.

The following is a summary of the contractual amount of each class of lending- 
related off-balance sheet financial instrument outstanding wherein the 
Corporation's maximum possible accounting loss equals the contractual amount of
the instruments.

The banks' commitments to extend credit are agreements with customers to
provide financing at predetermined terms as long as the customer continues
to meet specified criteria. Loan commitments serve to meet the financing needs
of the banks' customers and generally carry variable rates of interest, have 


<TABLE>
<CAPTION>
December 31,

in thousands                                    1994            1993
- --------------------------------------------------------------------
<S>                                      <C>             <C>
Loan commitments:
  Credit card lines                      $ 5,482,566     $ 4,561,794
  Home equity                              3,243,618       2,690,127
  Commercial real estate and construction  1,503,707       1,184,443
  Other                                    7,356,564       8,382,207
- --------------------------------------------------------------------
  Total loan commitments                  17,586,455      16,818,571

Other commitments:
  Standby letters of credit                1,003,275       1,095,521
  Commercial letters of credit               205,434         347,705
  Loans sold with recourse                   231,048         156,070
- --------------------------------------------------------------------
  Total loan and other commitments       $19,026,212     $18,417,867
                                         ===========     ===========
- --------------------------------------------------------------------
</TABLE>

fixed expiration dates or other termination clauses, and may require the
payment of fees. Since the commitments may expire without being drawn upon, the
total amount of the commitments does not necessarily represent the future cash
outlay  to be made by the Corporation. The credit-worthiness of each customer
is evaluated on a case-by-case basis. The estimated fair values of these
commitments and the standby letters of credit discussed below are not material.
The Corporation does not have any significant concentrations of credit risk.

Standby letters of credit enhance the credit-worthiness of the banks' customers 
by assuring the customers' financial performance to third parties in connection
with specified transactions. Amounts drawn under standby letters of credit
generally carry variable rates of interest, and the credit risk involved is
essentially the same as that involved in the extension of loan facilities.

FINANCIAL INSTRUMENTS HELD OR ISSUED FOR ASSET AND LIABILITY MANAGEMENT PURPOSES

The Corporation manages its exposure to market risk, in part, by using
off-balance sheet instruments to modify the existing interest rate risk
characteristics of its assets and liabilities. Primary among the financial
instruments used by both the parent company and its affiliate banks are 
interest rate swap contracts used to manage market risk. Interest rate swaps
used for this purpose are designated as portfolio swaps. The notional amount of
the interest rate swap contracts represents only an agreed-upon amount on which
calculations of interest payments to be exchanged are based, and is
significantly greater than the amount at risk. The amount at risk is measured
as the cost of replacing, at current market rates, contracts in an unrealized
gain position.



                                      71
<PAGE>   56
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


      17. FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK (Continued)

Although the Corporation is exposed to credit-related losses in the event of
nonperformance by the counterparties, based on management's assessment, as of
December 31, 1994, all counterparties were expected to meet their obligations.
In addition, the Corporation deals exclusively with counterparties with high
credit ratings, obtains bilateral collateral arrangements and, where
appropriate, arranges master netting agreements. These agreements include legal
rights of setoff that provide for the net settlement of the subject contracts   
with the same counterparty in the event of default. At December 31, 1994, the
Corporation had credit exposure of an aggregate $21.2 million to seven
counterparties, with the largest credit exposure to an individual counterparty
amounting to $14.2 million.

Under conventional interest rate swap contracts, payments based on fixed or
variable rates are received based upon the notional amounts of the swaps in
exchange for payments based on variable or fixed rates. Under an indexed
amortizing swap contract, the notional  amount remains constant for a specified
period of time after which, based upon the level of the index at each payment
review date, the swap contract will mature, the notional amount will begin to
amortize, or the swap will continue in effect until the contractual maturity of
the agreement. At December 31, 1994, the Corporation was party to $2.9 billion  
and $2.6 billion of indexed amortizing swaps that used a LIBOR (London
Interbank Offered Rates) index and a CMT (Constant Maturity Treasuries) index,
respectively, for the payment review date measurement. Otherwise, the
characteristics of indexed amortizing swaps are similar to those of
conventional swap contracts. Under basis swap contracts, interest payments
based on different floating indices are received. Forward-starting swaps are
interest rate swaps with contractual terms that commence at a specified future
date. The table on the following page summarizes the notional amount and the
fair value of portfolio interest rate swaps by type.

Based on the weighted average rates in effect at December 31, 1994, portfolio
interest rate swaps were providing a slightly positive contribution to net
interest income (since the weighted average rate received exceeded the weighted
average rate paid by .07%) even though the portfolio had an aggregate negative
fair value of $529.7 million at the same date. The aggregate fair value was
derived through the use of discounted cash flow models, which contemplate
interest rates using the applicable forward yield curve, and represents an
estimate of the cost that would be recognized if the portfolio were to be
liquidated at that date. The swaps have an expected average maturity of 4.4
years.

Portfolio interest rate swaps are used to manage interest rate risk by
modifying the repricing or maturity characteristics of specified on-balance
sheet assets and liabilities, principally loans ($7.1 billion), fixed rate
liabilities ($1.7 billion) and variable rate liabilities ($1.5 billion).
Interest from these swaps is recognized on an accrual basis over the lives of
the respective contracts as an adjustment of the interest income or expense of
the asset or liability being managed. Portfolio interest rate swaps contributed
$98.6 million to net interest income in 1994 and $140.3 million in 1993. Gains
and losses realized upon the termination of interest rate swaps are deferred
and amortized using the straight-line method generally over the projected
remaining lives of the swap contracts at their termination. During 1994, swaps
with a notional amount of $3.4 billion were terminated, resulting in net
deferred losses of $44.9 million. A summary of the Corporation's deferred swap
gains and (losses) is as follows: 

<TABLE>
<CAPTION>
December 31, 1994
dollars in thousands
- -------------------------------------------------------------------
                                                   Weighted Average
                                                          Remaining
                                         Deferred      Amortization
Asset/Liability Managed            Gains (Losses)            (Years)
- -------------------------------------------------------------------
<S>                                <C>                  <C>
Loans                                    $(15,585)              1.4
Mortgage loans held for sale1             (25,051)               .3
Debt                                       12,603               7.5
Deposits                                    5,453               1.2
- -------------------------------------------------------------------
Total                                    $(22,580)
                                         ========
- -------------------------------------------------------------------
<FN>
1 Assumes full recognition of the loss in connection with the sale of the 
  residential mortgage loan servicing operations of KMI. Actual amortization 
  period could be longer.
</TABLE>

The Corporation uses forward sale agreements and option contracts to manage the
risk associated with the potential impact of adverse movements in interest
rates on mortgage loans held for sale. The sale agreements commit the
Corporation's affiliates to deliver mortgage    loans in future periods, while
the option contracts allow the affiliates to sell or purchase mortgage loans at
a specified price, at a specified future date. Commitments to sell mortgage
loans totaled $365.6 million and $1.1 billion at December 31, 1994 and 1993,
respectively, while mortgage loan options at the end of 1994 and 1993 were not
material.


                                      72
<PAGE>   57
<TABLE>
                                                     KEYCORP AND SUBSIDIARIES
                                                                 
                                            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


<CAPTION>
December 31,                                                              1994                                1993
                                                           ------------------------------        ------------------------------
                                                              Notional               Fair            Notional              Fair
in thousands                                                    Amount              Value              Amount             Value
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                        <C>                  <C>                <C>                  <C>
Receive fixed/pay variable indexed amortizing              $ 5,786,597          $(341,654)         $5,250,000           $ 6,719
Receive fixed/pay variable - conventional                    3,010,171           (199,648)          2,309,000            53,462
Pay fixed/receive variable - conventional                    1,456,500             11,541             150,000            (8,747)
Basis swaps                                                    200,000                132             150,000                --
Forward-starting                                                    --                 --             500,000             1,548
- -------------------------------------------------------------------------------------------------------------------------------
  Total portfolio swaps                                    $10,453,268          $(529,629)         $8,359,000           $52,982
                                                           ===========          =========          ==========           =======
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

FINANCIAL INSTRUMENTS HELD OR ISSUED FOR TRADING PURPOSES

The Corporation's affiliate banks also use interest rate contracts for dealer
activities, which are generally limited to the banks' current lending customers.
Interest rate swap contracts entered into with customers are typically limited
to conventional swaps, as previously described. The Corporation offsets the
interest rate risk of customer swaps by entering into offsetting swaps (also
included in the customer swap portfolio) with third parties. The swap position
and any offsetting swap with a third party are recorded at their estimated fair
values. Adjustments to fair value for customer swaps are included in noninterest
income. Interest rate cap and floor agreements provide  that one party pays the
other when interest rates rise above a specified level (caps) or fall below a
specified level (floors). The risk from writing interest rate caps and floors is
minimized by the banks through offsetting caps and floors. The contracts are
recorded at fair value, with any changes in fair value recognized in noninterest
income.

The Corporation also enters into foreign exchange forward contracts to
accommodate the business needs of its customers and for proprietary trading     
purposes. Foreign exchange-based forward contracts provide for the delayed
delivery or purchase of foreign currency. The foreign exchange risk associated
with these contracts is mitigated by entering into offsetting foreign exchange
forward contracts. Adjustments to the fair value of foreign exchange forward
contracts are included in non-interest income.

A summary of the notional amount and the respective fair value of derivative    
financial instruments held or issued for trading purposes at December 31, 1994,
and on average for the year then ended, is presented below. The positive fair
values represent assets to the Corporation, while the negative fair values
represent liabilities.

At December 31, 1994, credit exposure from financial instruments held or issued
for trading purposes is limited to the aggregate fair value of each contract    
with a positive fair value. The risk of counterparties defaulting on their
obligations is monitored on an ongoing basis. The parent company and its
affiliate banks contract with counterparties with high credit ratings and enter
into master netting agreements when possible in an effort to manage credit risk.

Trading income recognized on interest rate and foreign exchange forward
contracts totaled $2.3 million and $7.6 million, respectively, in 1994 and $1.5
million and $5.9 million, respectively, in 1993.

<TABLE>
<CAPTION>
                                                                   December 31, 1994             Year ended December 31, 1994
                                                              ---------------------------     ---------------------------------
                                                              Notional               Fair             Average           Average
in thousands                                                    Amount              Value     Notional Amount        Fair Value
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                          <C>                <C>                  <C>             <C>        
Interest rate contracts:
  Swaps:
    Assets                                                    $674,749           $ 23,418            $657,434         $ 13,072
    Liabilities                                                573,574            (21,447)            638,721          (11,177)
  Caps and floors held                                         559,418              2,263             201,911               12
  Caps and floors written                                      692,887             (2,920)            278,860             (184)
Foreign exchange forward contracts:
    Assets                                                     721,582             23,158             611,761            18,053
    Liabilities                                                626,929            (19,449)            579,666           (16,689)
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                      73
<PAGE>   58
<TABLE>
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                        

            18. CONDENSED FINANCIAL INFORMATION OF PARENT COMPANY

CONDENSED BALANCE SHEETS

<CAPTION>
December 31,

in thousands                                                                         1994             1993
- ----------------------------------------------------------------------------------------------------------
<S>                                                                             <C>             <C>
ASSETS
  Cash and due from banks                                                       $     565       $    1,004
  Interest-bearing deposits with bank affiliates                                  528,793          481,000
  Securities purchased from bank affiliates under resale agreements                 1,597            5,466
  Investment securities                                                            48,218           46,936
  Securities available for sale                                                    88,991               --
  Loans and advances to subsidiaries:
    Banks and bank holding companies                                              188,890          218,507
    Nonbank subsidiaries                                                          278,636          227,403
- ----------------------------------------------------------------------------------------------------------
                                                                                  467,526          445,910
  Investment in subsidiaries:
    Banks and bank holding companies                                            4,964,314        4,515,267
    Nonbank subsidiaries                                                          238,311          192,953
- ----------------------------------------------------------------------------------------------------------
                                                                                5,202,625        4,708,220
  Other assets                                                                    363,747          226,770
- ----------------------------------------------------------------------------------------------------------
    Total assets                                                               $6,702,062       $5,915,306
                                                                               ==========       ==========
LIABILITIES
  Short-term borrowings                                                        $  175,000       $   27,600
  Accrued interest and other liabilities                                          363,411          351,354
  Long-term debt                                                                1,465,201        1,142,785
- ----------------------------------------------------------------------------------------------------------
    Total liabilities                                                           2,003,612        1,521,739
SHAREHOLDERS' EQUITY1                                                           4,698,450        4,393,567
- ----------------------------------------------------------------------------------------------------------
     Total liabilities and shareholders' equity                                $6,702,062       $5,915,306
                                                                               ==========       ==========
- ----------------------------------------------------------------------------------------------------------
1 See page 52 for the Parent Company's Statement of Changes in Shareholders' Equity.
</TABLE>


<TABLE>
CONDENSED STATEMENTS OF INCOME
<CAPTION>
Year ended December 31,

in thousands                                                        1994             1993             1992
- ----------------------------------------------------------------------------------------------------------
<S>                                                             <C>              <C>              <C>
INCOME
  Dividends from subsidiaries:
    Banks and bank holding companies                            $402,543         $664,981         $218,764
    Nonbank subsidiaries                                           2,218            3,843            5,292
  Management fees and interest income from subsidiaries          245,776          113,684           95,169
  Other income                                                    10,378           34,549           12,323
- ----------------------------------------------------------------------------------------------------------
                                                                 660,915          817,057          331,548
EXPENSES
  Interest on borrowed funds                                      74,208           97,584           84,613
  Merger and integration charges                                      --          118,718           77,380
  Personnel and other expenses                                   263,632          198,136           82,743
- ----------------------------------------------------------------------------------------------------------
                                                                 337,840          414,438          244,736
  Income before income tax benefit and equity in
    undistributed net income of subsidiaries                     323,075          402,619           86,812
  Income tax benefit                                              27,165           81,710           45,403
- ----------------------------------------------------------------------------------------------------------
                                                                 350,240          484,329          132,215
Equity in undistributed net income of subsidiaries               503,250          225,597          459,883
- ----------------------------------------------------------------------------------------------------------
  NET INCOME                                                    $853,490         $709,926         $592,098
                                                                ========         ========         ========
- ----------------------------------------------------------------------------------------------------------
</TABLE>


                                      74
<PAGE>   59
                           KEYCORP AND SUBSIDIARIES

                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
CONDENSED STATEMENTS OF CASH FLOW

<CAPTION>
Year ended December 31,

in thousands                                                                  1994            1993            1992
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>             <C>             <C>
 Operating activities
  Net income                                                            $  853,490      $  709,926      $  592,098
  Adjustments to reconcile net income to net cash provided by
   operating activities:
    Deferred income taxes                                                   13,706         (15,315)            (63)
    Gain on sale of subsidiary                                                  --         (29,410)             --
    Net increase in other assets                                          (130,087)        (38,037)        (53,552)
    Net increase in other liabilities                                      100,501          72,688          12,570
    Amortization of intangibles                                              8,353           8,754           7,704
    Net (decrease) increase in accrued merger and integration charges      (76,231)         78,261          18,930
    Equity in undistributed net income of subsidiaries                    (503,250)       (225,597)       (459,883)
    Other operating activities, net                                         16,991           3,377           7,627
- ------------------------------------------------------------------------------------------------------------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                  283,473         564,647         125,431
INVESTING ACTIVITIES
  Proceeds from prepayments and maturities of investment securities        130,384           8,523           8,404
  Purchases of investment securities                                      (134,939)         (5,929)        (15,834)
  Proceeds from prepayments and maturities of securities available
     for sale                                                               32,130              --              --
  Purchases of securities available for sale                              (124,208)             --              --
  Net decrease (increase) in security resale agreements                      3,869          (4,863)        237,974
  Net increase in interest-bearing deposits                                (47,793)       (137,000)       (273,071)
  Net decrease (increase) in loans and advances to subsidiaries             12,736         116,676        (259,774)
  Proceeds from sale of subsidiary                                              --         148,054              --
  Purchase of subsidiary, net of cash acquired                                  --        (137,431)             -- 
  Purchases of premises and equipment                                       (3,165)        (10,895)         (3,317)
  Increase in investments in subsidiaries                                  (71,577)         (6,460)        (24,893)
  Other investing activities, net                                            6,172              --          (2,442)
- ------------------------------------------------------------------------------------------------------------------
NET CASH USED IN INVESTING ACTIVITIES                                     (196,391)        (29,325)       (332,953)
FINANCING ACTIVITIES
  Net increase (decrease) in short-term borrowings                         147,365         (92,400)         64,122
  Net proceeds from issuance of long-term debt                             394,696         305,100         451,655
  Payments on long-term debt                                               (72,890)       (430,465)       (115,630)
  Redemption of preferred stock                                                 --         (85,770)             --
  Purchase of treasury shares                                             (215,598)                             --
  Proceeds from issuance of common stock pursuant to employee
    stock purchase, stock option and dividend reinvestment plans            18,623          28,238          39,442
  Cash dividends                                                          (358,811)       (262,528)       (233,480)
  Other financing activities, net                                             (906)          2,680            (515)
- ------------------------------------------------------------------------------------------------------------------
NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES                        (87,521)       (535,145)        205,594
- ------------------------------------------------------------------------------------------------------------------
NET INCREASE (DECREASE) IN CASH AND DUE FROM BANKS                            (439)            177          (1,928)

CASH AND DUE FROM BANKS AT BEGINNING OF YEAR                                 1,004             827           2,755
- ------------------------------------------------------------------------------------------------------------------
CASH AND DUE FROM BANKS AT END OF YEAR                                   $     565       $   1,004      $      827
                                                                         =========       =========      ==========
- ------------------------------------------------------------------------------------------------------------------
For the years ended December 31, 1994, 1993 and 1992, the parent company paid interest on borrowed funds of $60.0 
million, $98.1 million and $78.2 million, respectively.

</TABLE>


                                      75

<PAGE>   1
                                                                    EXHIBIT 21

                                    KEYCORP
              SUBSIDIARIES OF THE REGISTRANT AT FEBRUARY 28, 1995

<TABLE>
<CAPTION>                                               
                                                                               Jurisdiction
                                                                              of Incorporation                       Parent
                                                                              or Organization                      Company(1)
                                                                              ----------------                     ----------
<S>                                                                              <C>                               <C>
HOLDING  COMPANY SUBSIDIARIES                           
    Key  Bancshares  of  Alaska, Inc. (KBsAK)                                         Alaska                           KeyC
    Key  Bancshares  of  Idaho, Inc. (KBsID)                                          Idaho                            KeyC
    Key  Bancshares  of  Maine, Inc. (KBsME)                                          Maine                            KeyC
    Key  Bancshares  of  New York Inc. (KBsNY)                                      New York                           KeyC
    Key  Bancshares  of  Utah Inc. (KBsUT)                                            Utah                             KeyC
    Key  Bancshares  of  Vermont, Inc. (KBsVT)                                      Vermont                            KeyC
    Key  Bancshares  of  Washington, Inc. (KBsWA)                                   Washington                         KeyC
    Key  Bancshares  of  Wyoming, Inc. (KBsWY)                                      Wyoming                            KeyC
    Society Bancorp of Michigan, Inc. (SBMI)                                        Michigan                           KeyC
                                                        
BANK SUBSIDIARIES                                       
    Casco Northern Bank, National Association (CNB)                              United States                        KBsME
    Citizens  Banking Company (CBC)                                                 Indiana                            KeyC
    Key  Bank of  Colorado (KBCO)                                                   Colorado                           KeyC
    Key  Bank of  Alaska (KBAK)                                                       Alaska                          KBsAK
    Key  Bank of  Idaho (KBID)                                                        Idaho                           KBsID
    Key  Bank of  Maine (KBME)                                                        Maine                           KBsME
    Key  Bank of  New York (KBNY)                                                   New York                          KBsNY
    Key  Bank of  Oregon (KBOR)                                                       Oregon                          KBsAK
    Key  Bank USA N.A. (KBUSA)                                                    United States                       KBsNY
    Key  Bank of Utah (KBUT)                                                          Utah                            KBsUT
    Key  Bank of Vermont (KBVT)                                                     Vermont                           KBsVT
    Key  Bank of  Washington (KBWA)                                                Washington                         KBsWA
    Key  Bank of  Wyoming (KBWY)                                                    Wyoming                           KBsWY
    Key  Savings  Bank (KSB)                                                       Washington                         KBsWA
    OMNIBANK Aurora                                                                 Colorado                           KeyC
    OMNIBANK Commerce City                                                          Colorado                           KeyC
    OMNIBANK  Iliff                                                                 Colorado                           KeyC
    OMNIBANK  Parker Road                                                           Colorado                           KeyC
    OMNIBANK  Southeast (OS)                                                        Colorado                           KeyC
    Society First Federal Savings Bank (SFF)                                      United States                        KeyC
    Society Bank, Michigan                                                          Michigan                           SBMI
    Society National Bank (SNB)                                                   United States                        KeyC
    Society National Bank, Indiana (SNBIN)                                        United States                        KeyC
                                                        
OTHER SUBSIDIARIES                                      
    A.T. -Sentinel. Inc.                                                            Delaware                           SNB
    American Advisers, Inc.                                                           Ohio                             SAM
    Bar T Bar Fiduciary Holding Company                                             Arizona                            SNB
    Beechnut Development Company                                                   Washington                          KeyC
    Black & Warr Insurance Agency, Inc.                                               Idaho                         Gem State
    Boulevard, Inc.                                                                   Idaho                            KBID
    CIBCO Realty                                                                    Indiana                            KeyC
    Commercial Agency, Inc.                                                         Colorado                           KBCO
    Commercial Building Corporation                                                   Utah                             KBUT
    Gem State Properties Corporation (Gem State)                                      Idaho                            KBID
</TABLE>                 

<PAGE>   2

                                    KEYCORP
        SUBSIDIARIES OF THE REGISTRANT AT FEBRUARY 28, 1995 (continued)


<TABLE>
<CAPTION>
                                                                                    Jurisdiction
                                                                                  of Incorporation                     Parent
                                                                                  or Organization                      Company
                                                                                  ----------------                  -------------
 <S>                                                                              <C>                                 <C>
 OTHER SUBSIDIARIES (CONTINUED)                             
    GoLdome Mortgage Investment Corp.                                                   Delaware                          KMI
    INDORE Corp.                                                                        Indiana                          SNBIN
    Investco                                                                            Wyoming                          KBsWY
    KBID Leasing Corporation                                                             Idaho                            KBID
    KBNY Leasing, Inc.                                                                  New York                          KBNY
    KBWA Leasing Corporation                                                           Washington                         KBWA
    KC Funding Corp.                                                                      Ohio                            SNB
    Key  Agricultural Credit Corporation                                                Wyoming                          KBWY
    Key  Bank Life Insurance, Ltd.                                                      Arizona                           KeyC
    Key  Capital Corporation                                                              Ohio                            KeyC
    Key  Clearing Corp.                                                                   Ohio                           KAMHI
    Key  Community Development Corporation                                                Ohio                            KeyC
    Key  Equity Capital Corporation                                                       Ohio                            SNB
    Key  Financial Services Inc.                                                        New York                          KBNY
    Key  Investments Inc.                                                               New York                          SNB
    Key  Lease, Inc. of Ohio                                                              Ohio                            SNB
    Key  Mortgage Services, Inc.                                                          Ohio                            SNB
    Key  Services Corporation                                                           New York                         KBsNY
    Key  Trust Company                                                                  New York                          KBNY
    Key  Trust Company of the West                                                       Wyoming                         KBsWY
    Key  Trust Company of Alaska                                                         Alaska                           KBAK
    Key  Trust Company of Maine                                                          Maine                           KBsME
    Key  Trust Company of the Northwest                                                Washington                         KeyC
    Key  Trust Company of Ohio, National Association                                 United States                        SNB
    Key  Trust Company of Indiana, National Association                              United States                       SNBIN
    Key  Trust Company of Florida, National Association                              United States                        KeyC
    KeyCorp   Asset Management Holdings, Inc. (KAMHI)                                     Ohio                            SNB
    KeyCorp   Aviation Company                                                          Delaware                          KeyC
    KeyCorp   Finance Inc.                                                                Ohio                            KeyC
    KeyCorp   Insurance Agency (Idaho), Inc.                                             Idaho                           KBUSA
    KeyCorp   Insurance Agency (Maine), Inc.                                             Maine                           UBUSA
    KeyCorp   Insurance Agency (Wyoming), Inc.                                          Wyoming                          KBUSA
    KeyCorp   Insurance Agency, Inc.                                                    New York                         KBUSA
    KeyCorp   Insurance Company Ltd.                                                    Bermuda                           KeyC
    KeyCorp   Leasing Ltd.                                                             Delaware                          KBUSA
    KeyCorp   Management Company                                                          Ohio                            KeyC
    KeyCorp   Mortgage Inc. (KMI)                                                       Maryland                          KBNY
    KeyCorp   Network Holdings, Inc.                                                     Oregon                            KeyC
    KeyCorp   Network Holdings Inc.                                                     Delaware                           KeyC
    KeyCorp   Shareholder Services, Inc.                                                Delaware                           SNB
    KLIHTC, Corp.                                                                       New York                           KBNY
    Mansfield Development Corp.                                                          Vermont                           KBVT
    Merchants Mortgage and Trust Corporation                                            Colorado                           KeyC
    Michigan Shared Properties Company                                                    Ohio                             SNB
    Midwest Power Company                                                                 Ohio                             KeyC
    Millennium Asset Holding Corporation                                                New York                           KBNY
    M.L.O., Inc.                                                                        Colorado                            OS
</TABLE>                                                    
<PAGE>   3
                                   KEYCORP
        SUBSIDIARIES OF THE REGISTRANT AT FEBRUARY 28, 1995 (continued)


<TABLE>
<CAPTION>
                                                                                  Jurisdiction
                                                                                of Incorporation                      Parent
                                                                                or Organization                       Company 
                                                                               -----------------                   -----------
<S>                                                                            <C>                                   <C>
OTHER SUBSIDIARIES (CONTINUED)                         
    Mountain Ash Real Estate, Inc.                                                   Vermont                          KBVT
    NCB Properties, Inc.                                                             New York                         KBsNY
    Niagara Asset Corporation                                                        New York                         KBNY
    Niagara Portfolio Management Corp.                                               Texas                            KBNY
    OREO Corp.                                                                        Ohio                            SNB
    P.B. Participation                                                               Oregon                           KeyC
    P.S.M. Financial Management Corp.                                               Washington                        KSB
    PacWest Building Corporation                                                     Oregon                           KeyC
    Platinum Spring Corporation                                                      Maryland                         KBNY
    Progressive Financial Services, Inc.                                             Colorado                         KeyC
    Puget Sound Mortgage Servicing Corporation                                      Washington                        KSB
    Puget Sound Plaza, Inc. (PSP)                                                   Washington                        KBWA
    Puget Sound Securities, Inc.                                                    Washington                        KSB
    Royal Skies Development Co. (RSD)                                               Washington                        KBWA
    Schaenen Wood & Associates, Inc.                                                 New York                         KAMHI
    Second Street Community Urban Redevelopment Coation                               Ohio                            SNB
    SELCO Service Corporation                                                         Ohio                            SNB
    Society Asset Management, Inc. (SAM)                                              Ohio                            KAMHI
    Society Equipment Leasing Company                                                 Ohio                            KeyC
    Society Equipment Leasing Corporation                                             Ohio                            SNB
    Society Trust Company of New York                                                New York                         KeyC
    St. Joseph Insurance Agency, Inc.                                                Indiana                          KeyC
    State Financial Services, Inc.                                                    Ohio                            SNB
    Summit International Sales, Inc.                                              Virgin Islands                      SNB
    Swan Island Salmon, Ltd.                                                         Maine                            KBME
    Trustcorp Financing Services, Inc.                                                Ohio                            KeyC
    Vermont Coconut Grove Corp.                                                      Vermont                          KBVT
    Vermont Realty, Inc.                                                             Vermont                          KBVT
    Virginia Stone Corporation                                                       New York                         KBNY
    Washington Mortgage Corporation                                                 Washington                        KBsWA
</TABLE>                                                    

Note: Listing excludes subsidiaries that are inactive or discontinued
      operations.
(1) Each subsidiary is 100% owned by its parent company or KeyCorp (KeyC)
    unless otherwise noted.


<PAGE>   1
                                     EXHIBIT 23


              CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS



We consent to the incorporation by reference in this Annual Report (Form 10-K)
of KeyCorp of our report dated January 18, 1995, except for Note 2, as to
which the date is February 28, 1995, included in the 1994 Annual Report to
Shareholders of KeyCorp.

We also consent to the incorportion by reference in the following Registration
Statements of KeyCorp and in the related Prospectuses of our report dated
January 18, 1995, except for Note 2, as to which the date is February 28, 
1995, with respect to the consolidated financial statements incorporated 
herein by reference in this Annual Report (Form 10-K) for the year ended 
December 31, 1994:

           Form S-3 No. 33-5064
           Form S-3 No. 33-10634
           Form S-3 No. 33-39733
           Form S-3 No. 33-39734
           Form S-3 No. 33-51652
           Form S-3 No. 33-53643
           Form S-3 No. 33-56879
           
           Form S-4 No. 33-31569
           Form S-4 No. 33-44657
           Form S-4 No. 33-51717
           Form S-4 No. 33-55573
           Form S-4 No. 33-57329

           Form S-8 No. 2-67589
           Form S-8 No. 2-96769
           Form S-8 No. 2-97452
           Form S-8 No. 33-21643
           Form S-8 No. 33-42691
           Form S-8 No. 33-45518
           Form S-8 No. 33-46278
           Form S-8 No. 33-52293
           Form S-8 No. 33-54819
           Form S-8 No. 33-56745
           Form S-8 No. 33-56881
           Form S-8 No. 33-57408
           
           Form S-8 No. 33-31569 (Post-Effective Amendment No. 1 to Form S-4)
           Form S-8 No. 33-31569 (Post-Effective Amendment No. 2 to Form S-4)
           Form S-8 No. 33-31569 (Post-Effective Amendment No. 3 to Form S-4)
           Form S-8 No. 33-44657 (Post-Effective Amendment No. 1 to Form S-4)
           Form S-8 No. 33-51717 (Post-Effective Amendment No. 1 to Form S-4)
           

                                        
                                                        /s/ Ernst & Young LLP


Cleveland, Ohio
March 24, 1995

<PAGE>   1
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Victor J. Riley, Jr.
                                               -------------------------------
                                Typed Name:    Victor J. Riley, Jr.
                                               -------------------------------
<PAGE>   2
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Robert W. Gillespie
                                               -------------------------------
                                Typed Name:    Robert W. Gillespie
                                               -------------------------------
<PAGE>   3
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ James W. Wert
                                               -------------------------------
                                Typed Name:    James W. Wert
                                               -------------------------------
<PAGE>   4
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Lee Irving
                                               -------------------------------
                                Typed Name:    Lee Irving
                                               -------------------------------
<PAGE>   5
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ H. Douglas Barclay
                                               -------------------------------
                                Typed Name:    H. Douglas Barclay
                                               -------------------------------
<PAGE>   6
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ William G. Bares
                                               -------------------------------
                                Typed Name:    William G. Bares
                                               -------------------------------
<PAGE>   7
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ A.C. Bersticker
                                               -------------------------------
                                Typed Name:    A.C. Bersticker
                                               -------------------------------
<PAGE>   8
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ Thomas A. Commes
                                               -------------------------------
                                Typed Name:    Thomas A. Commes
                                               -------------------------------
<PAGE>   9
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Kenneth M. Curtis
                                               -------------------------------
                                Typed Name:    Kenneth M. Curtis
                                               -------------------------------
<PAGE>   10
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ John C. Dimmer
                                               -------------------------------
                                Typed Name:    John C. Dimmer
                                               -------------------------------
<PAGE>   11
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ Stephen R. Hardis
                                               -------------------------------
                                Typed Name:    Stephen R. Hardis
                                               -------------------------------
<PAGE>   12
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Henry S. Hemingway
                                               -------------------------------
                                Typed Name:    Henry S. Hemingway
                                               -------------------------------
<PAGE>   13
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.





                                               /s/ Charles R. Hogan
                                               -------------------------------
                                Typed Name:    Charles R. Hogan
                                               -------------------------------
<PAGE>   14
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ Lawrence A. Leser
                                               -------------------------------
                                Typed Name:    Lawrence A. Leser
                                               -------------------------------
<PAGE>   15
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ Steven A. Minter
                                               -------------------------------
                                Typed Name:    Steven A. Minter
                                               -------------------------------
<PAGE>   16
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ M. Thomas Moore
                                               -------------------------------
                                Typed Name:    M. Thomas Moore
                                               -------------------------------
<PAGE>   17
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.






                                               /s/ John C. Morley
                                               -------------------------------
                                Typed Name:    John C. Morley
                                               -------------------------------
<PAGE>   18
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ Richard W. Pogue
                                               -------------------------------
                                Typed Name:    Richard W. Pogue
                                               -------------------------------
<PAGE>   19
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.








                                               /s/ R.A. Schumacher
                                               -------------------------------
                                Typed Name:    R.A. Schumacher
                                               -------------------------------
<PAGE>   20
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.








                                               /s/ Ronald B. Stafford
                                               -------------------------------
                                Typed Name:    Ronald B. Stafford
                                               -------------------------------
<PAGE>   21
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ Dennis W. Sullivan
                                               -------------------------------
                                Typed Name:    Dennis W. Sullivan
                                               -------------------------------
<PAGE>   22
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ Peter G. Ten Eyck, II
                                               -------------------------------
                                Typed Name:    Peter G. Ten Eyck, II
                                               -------------------------------
<PAGE>   23
                              POWER OF ATTORNEY



        The undersigned, an officer or director, or both an officer and
director, of KeyCorp, an Ohio corporation, which proposes to file with the
Securities and Exchange Commission, Washington, D.C., under the provisions of
the Securities Exchange Act of 1934, as amended, its Annual Report on Form 10-K
for the fiscal year ended December 31, 1994 (the "Annual Report"), hereby
constitutes and appoints Carter B. Chase, Roger Noall, and James W. Wert and
each of them, as attorney for the undersigned, with full power of substitution
and resubstitution, for and in the name, place, and stead of the undersigned, to
sign and file the Annual Report and exhibits thereto, and any and all
amendments thereto, with full power and authority to do and perform any and all
acts and things whatsoever requisite and necessary to be done in the premises,
hereby ratifying and approving the acts of such attorney or any such
substitute.

        IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand
as of March 16, 1995.







                                               /s/ Nancy B. Veeder
                                               -------------------------------
                                Typed Name:    Nancy B. Veeder
                                               -------------------------------

<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                       3,511,368
<INT-BEARING-DEPOSITS>                         380,651
<FED-FUNDS-SOLD>                               163,798
<TRADING-ASSETS>                               125,561
<INVESTMENTS-HELD-FOR-SALE>                  2,521,049
<INVESTMENTS-CARRYING>                      10,275,638
<INVESTMENTS-MARKET>                         9,757,032
<LOANS>                                     46,224,644
<ALLOWANCE>                                    830,298
<TOTAL-ASSETS>                              66,798,104
<DEPOSITS>                                  48,564,237
<SHORT-TERM>                                 8,776,728
<LIABILITIES-OTHER>                          1,188,895
<LONG-TERM>                                  3,569,794
<COMMON>                                       245,944
                                0
                                    160,000
<OTHER-SE>                                   4,292,506
<TOTAL-LIABILITIES-AND-EQUITY>              66,798,104
<INTEREST-LOAN>                              3,659,621
<INTEREST-INVEST>                              823,933
<INTEREST-OTHER>                                 6,516
<INTEREST-TOTAL>                             4,490,070
<INTEREST-DEPOSIT>                           1,324,756
<INTEREST-EXPENSE>                           1,796,826
<INTEREST-INCOME-NET>                        2,693,244
<LOAN-LOSSES>                                  125,157
<SECURITIES-GAINS>                            (14,673)
<EXPENSE-OTHER>                              2,167,238
<INCOME-PRETAX>                              1,283,471
<INCOME-PRE-EXTRAORDINARY>                     853,490
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   853,490
<EPS-PRIMARY>                                     3.41
<EPS-DILUTED>                                     3.41
<YIELD-ACTUAL>                                    4.83
<LOANS-NON>                                    254,499
<LOANS-PAST>                                    50,150
<LOANS-TROUBLED>                                 1,550
<LOANS-PROBLEM>                                146,251
<ALLOWANCE-OPEN>                               802,712
<CHARGE-OFFS>                                  208,791
<RECOVERIES>                                    99,640
<ALLOWANCE-CLOSE>                              830,298
<ALLOWANCE-DOMESTIC>                           830,298
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        478,116
        

</TABLE>


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