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PRICING SUPPLEMENT NO. 12, DATED: March 22, 1995 RULE 424(b)(5)
to Prospectus Supplement Dated August 10, 1994 REGISTRATION STATEMENT NO. 33-53643
to Prospectus Dated August 10, 1994
KEYCORP
$50,000,000
/X/ SENIOR MEDIUM-TERM NOTES, SERIES B
/ / SUBORDINATED MEDIUM-TERM NOTES, SERIES A
/ / Floating Rate Notes /X/ 7.10% Fixed Rate Notes
/X/ Book-Entry Notes / / Certificated Notes
Original Issue Date: March 28, 1995
Maturity Date: March 28, 1997
Issue Price: 99.941%
Paying Agent: Society National Bank
Option to Elect Redemption: / / Yes /X/ No Option to Extend Maturity: / / Yes /X/ No
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Redemption Date(s) Extended Maturity Dates:
Initial Redemption Percentage: Notice of Extension Date(s):
Annual Redemption Percentage Reduction:
Option to Elect Repayment: / / Yes /X/ No Specified Currency (not U.S. Dollars): / / Yes /X/ No
- ------------------------- -------------------------------------
Repayment Date(s): Authorized Denominations:
Repayment Price(s): Exchange Rate Agency:
Repurchase Price (if any): Optional Interest Rate Reset: / / Yes /X/ No
Amortization Schedule (if any): Optional Interest Rate Reset Dates: / / Yes /X/ No
Sinking Fund Defeasance: / / Yes /X/ No Optional Extension of Maturity: / / Yes /X/ No
Covenant Defeasance: / / Yes /X/ No Length of Extension Period: / / Yes /X/ No
Minimum Denominations: /X/ $1,000 Other _________
FIXED RATE NOTES ONLY
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Interest Computation Period: Semi-annual
Interest Payment Dates: June 1 and December 1 each year
Regular Record Dates if other than May 16 and November 16:
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FLOATING RATE NOTES ONLY
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BASE RATE:
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/ / CD Rate / / Treasury Rate
/ / Commercial Paper Rate / / CMT Rate
/ / Federal Funds Rate / / COFI Rate
/ / LIBOR / / Other (specify):________
/ / Prime Rate
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Initial Interest Rate: Total Amount of OID:
Yield to Maturity:
Index Maturity: Initial Accrual Period OID
and Designated Method:
Spread (Plus or minus): Interest Determination Date:
Interest Reset Period:
Maximum Interest Rate: Interest Reset Dates:
Interest Payment Dates:
Minimum Interest Rate: Calculation Date:
Spread Multiplier:
Calculation Agent: Telerate Page:
Other Terms (if any):
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AGENT: ______ CS First Boston Corporation Agent's Discount or Commission: .059% ($29,500)
- ----- __X___ Goldman, Sachs & Co. Trade Date: March 21, 1995
______ Kidder, Peabody & Co. Incorporated Proceeds to KeyCorp: $49,970,500
______ J.P. Morgan Securities
______ Salomon Brothers Inc.
______ Acting as Agent ______ Agent is acting as Agent for the sale of Notes by KeyCorp at a price of ____% of the
principal amount
__X___ Acting as Principal ___X__ Agent is purchasing Notes from KeyCorp as Principal for resale to investors and other
purchasers at:
______ a fixed public offering price of ______% of the Principal amount
___X__ varying prices related to prevailing market prices at the time of resale to be
determined by such Agent
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