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PRICING SUPPLEMENT NO. 10, DATED: May 23, 1996
to Prospectus Supplement Dated April 21, 1995 RULE 424(b)(2)
REGISTRATION STATEMENT NO. 33-58405
KEYCORP
$100,000,000
/X/ SENIOR MEDIUM-TERM NOTES, SERIES C
/ / SUBORDINATED MEDIUM-TERM NOTES, SERIES B
/ / Floating Rate Notes /X/ 6.75% Fixed Rate Notes
/X/ Book-Entry Notes / / Certificated Notes
Original Issue Date: May 29, 1996
Maturity Date: May 29, 2001
Issue Price: 99.599%
Paying Agent: Society National Bank
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<CAPTION>
<S> <C> <C> <C> <C> <C>
Option to Elect Redemption: / / Yes /X/ No Option to Extend Maturity: / / Yes /X/ No
- -------------------------- -------------------------
Redemption Date(s): Extended Maturity Dates:
Initial Redemption Percentage: Notice of Extension Date(s):
Annual Redemption Percentage Reduction:
Option to Elect Repayment: / / Yes /X/ No Specified Currency (not U.S. Dollars): / / Yes /X/ No
- ------------------------- -------------------------------------
Repayment Date(s): Authorized Denominations:
Repayment Price(s): Exchange Rate Agency:
Repurchase Price (if any): Optional Interest Rate Reset: / / Yes /X/ No
Amortization Schedule (if any): Optional Interest Rate Reset Dates: / / Yes /X/ No
Sinking Fund Defeasance: / / Yes /X/ No Optional Extension of Maturity: / / Yes /X/ No
Covenant Defeasance: / / Yes /X/ No Length of Extension Period: / / Yes /X/ No
Minimum Denominations: / / $1,000 /X/ Other: $100,000 minimum and $1,000 increments thereof
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FIXED RATE NOTES ONLY
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Interest Computation Period: Semi-annual
Interest Payment Dates: May 29 and November 29 each year
Regular Record Dates if other than May 16 and November 16: May 14 and
November 15 each year
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FLOATING RATE NOTES ONLY
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BASE RATE:
----------
/ / CD Rate / / Treasury Rate
/ / Commercial Paper Rate / / CMT Rate
/ / Federal Funds Rate / / COFI Rate
/ / LIBOR / / Other (specify):
/ / Prime Rate
Initial Interest Rate: Total Amount of OID:
Yield to Maturity:
Index Maturity: Initial Accrual Period OID
and Designated Method:
Interest Determination Date:
Spread (Plus or minus): Interest Reset Period:
Interest Reset Dates:
Maximum Interest Rate: Interest Payment Dates:
Calculation Date:
Minimum Interest Rate: Spread Multiplier:
Telerate Page:
Calculation Agent: Society National Bank Other Terms (if any):
...............................................................................
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<CAPTION>
<S> <C> <C>
AGENT: / / Salomon Brothers Inc Agent's Discount or Commission: $401,000 (.401%)
- ----- / / CS First Boston Corporation Trade Date: May 22, 1996
/ / Goldman, Sachs & Co Proceeds to KeyCorp: $99,599,000
/X/ J.P. Morgan Securities Inc.
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<CAPTION>
<S> <C>
/ / Acting as Agent / / Agent is acting as Agent for the sale of Notes by KeyCorp at a price of % of the principal amount
/X/ Acting as Principal /X/ Agent is purchasing Notes from KeyCorp as Principal for resale to investors and other purchasers at:
/ / a fixed public offering price of % of the Principal amount
/X/ varying prices related to prevailing market prices at the time of resale to be determined by such
Agent
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