<PAGE> 1
<TABLE>
<S> <C>
PRICING SUPPLEMENT NO. 4, DATED: October 27, 2000 RULE 424(b)(2)
to Prospectus Supplement Dated June 30, 2000 REGISTRATION STATEMENT NO. 333-10577
to Prospectus Dated June 30, 2000
</TABLE>
KEYCORP
$50,000,000
[X] SENIOR MEDIUM-TERM NOTES, SERIES E
[ ] SUBORDINATED MEDIUM-TERM NOTES, SERIES D
[X] Floating Rate Notes [ ] __% Fixed Rate Notes
[X] Book-Entry Notes [ ] Certificated Notes
Original Issue Date: October 30, 2000
Maturity Date: October 30, 2001
Issue Price: 99.99%
Paying Agent: Bankers Trust Company
Authenticating Agent: Bankers Trust Company
<TABLE>
<S> <C>
Option to Elect Redemption: [ ] Yes [X] No Option to Extend Maturity: [ ] Yes [X] No
--------------------------- --------------------------
Redemption Date(s): n/a Extended Maturity Dates: n/a
Initial Redemption Percentage: n/a Notice of Extension Date(s): n/a
Annual Redemption Percentage Reduction: n/a
Option to Elect Repayment: [ ] Yes [X] No Specified Currency (not U.S. Dollars): [ ] Yes [X] No
-------------------------- --------------------------------------
Repayment Date(s): n/a Authorized Denominations: n/a
Repayment Price(s): n/a Exchange Rate Agency: n/a
Repurchase Price (if any): Optional Interest Rate Reset: [ ] Yes [X] No
Amortization Schedule (if any): n/a Optional Interest Rate Reset Dates: [ ] Yes [X] No
Sinking Fund Defeasance: [ ] Yes [X] No Optional Extension of Maturity: [ ] Yes [X] No
Length of Extension Period: [ ] Yes [X] No
Minimum Denominations: [X] $1,000 [ ] Other:
</TABLE>
FIXED RATE NOTES ONLY
---------------------
Interest Computation Period:
Interest Payment Dates:
Regular Record Dates if other than May 15 and November 15:
<PAGE> 2
FLOATING RATE NOTES ONLY
------------------------
BASIC RATE:
-----------
[ ] CD Rate [ ] Treasury Rate
[ ] Commercial Paper Rate [ ] CMT Rate
[ ] Federal Funds Rate [ ] 11th District Cost of Funds Rate
[X] LIBOR [ ] Other (specify):
[ ] Prime Rate
<TABLE>
<S> <C>
Initial Interest Rate: 3-month LIBOR effective on Total Amount of OID: n/a
October 26, 2000
Yield to Maturity: n/a
Index Maturity: 3-month LIBOR Initial Accrual Period OID
and Designated Method: n/a
Interest Determination Date: Two London business
days prior to each Interest Reset Date
Spread (Plus or minus): N/A Interest Reset Period: Quarterly
Interest Reset Dates: Quarterly on the 30th day of
January, April and July
Maximum Interest Rate: n/a Interest Payment Dates: Quarterly on the 30th day
of January, April, July and October, commencing
on January 30, 2001
Calculation Date: n/a
Minimum Interest Rate: n/a Spread Multiplier: n/a
Telcrate Page: 3750
Calculation Agent: KeyBank National Association Other Terms (if any):
AGENT: [X] Salomon Smith Barney Inc. Agent's Discount or Commission: $5,000 (.01%)
----- [ ] Chase Securities Inc. Trade Date: October 26, 2000
[ ] Credit Suisse First Boston Corporation Proceeds to KeyCorp: $49,995,000
[ ] Goldman, Sachs & Co.
[ ] J.P. Morgan Securities Inc.
[ ] Other
--------------------------------
</TABLE>
[ ] Acting as Agent [ ] Agent is acting as Agent for the sale of Notes by
KeyCorp at a price of ____% of the principal amount
[X] Acting as Principal [X] Agent is purchasing Notes from KeyCorp as Principal
for resale to investors and other purchases at:
[ ] a fixed public offering price of ____% of the
Principal amount
[X] varying prices related to prevailing market
prices at the time of resale to be
determined by such Agent.