KEYCORP /NEW/
DEF 14A, 2000-04-13
NATIONAL COMMERCIAL BANKS
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<PAGE>   1

                                  SCHEDULE 14A
                                 (RULE 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the registrant  [X]

Filed by a party other than the registrant  [ ]

Check the appropriate box:

<TABLE>
<S>                                               <C>    <C>
[ ]  Preliminary proxy statement                  [ ]    Confidential, For Use of the Commission Only
[X]  Definitive proxy statement                          (as permitted by Rule 14 a-6(e)(2))
[ ]  Definitive additional materials
[ ]  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>

                                    KEYCORP
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                                    KEYCORP
                   (NAME OF PERSON(S) FILING PROXY STATEMENT)

Payment of filing fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1) Title of each class of securities to which transaction applies:
       Not Applicable

(2) Aggregate number of securities to which transaction applies:
       Not Applicable

(3) Per unit price or other underlying value of transaction computed pursuant to
    Exchange Act Rule 0-11:
       Not Applicable

(4) Proposed maximum aggregate value of transaction:
       Not Applicable

(5) Total fee paid:
       Not Applicable

[ ]  Fee paid previously with preliminary materials

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

(1) Amount previously paid:
       Not Applicable

(2) Form, schedule or registration statement no.:
       Not Applicable

(3) Filing party:
       Not Applicable

(4) Date filed:
       Not Applicable
<PAGE>   2

                                 [KeyCorp Logo]

                               127 PUBLIC SQUARE
                             CLEVELAND, OHIO 44114

                                                                  April 14, 2000

DEAR SHAREHOLDER:

     You are cordially invited to attend the 2000 Annual Meeting of Shareholders
of KeyCorp which will be held at the Embassy Suites, 909 Parsippany Blvd.,
Parsippany, New Jersey 07054 on Thursday, May 18, 2000, at 10:30 a.m., local
time.

     All holders of record of KeyCorp Common Shares as of March 20, 2000, are
entitled to vote at the 2000 Annual Meeting.

     As described in the accompanying Notice and Proxy Statement, you will be
asked to elect six directors for three-year terms expiring in 2003, to consider
a proposal submitted by a KeyCorp shareholder and to ratify the appointment of
Ernst & Young LLP as independent auditors for 2000.

     KeyCorp's Annual Report for the year ended December 31, 1999, was mailed to
all shareholders of record as of March 20, 2000.

     Your proxy card is enclosed. You can vote your shares by telephone, the
internet, or by mailing your signed proxy card in the return envelope. Specific
instructions for voting by telephone or the internet are attached to the proxy
card.

                                             Sincerely,

                                             /s/ Robert W. Gillespie
                                             ROBERT W. GILLESPIE
                                               Chairman of the Board
                                               and Chief Executive Officer
<PAGE>   3

                                 [KeyCorp Logo]

                               127 PUBLIC SQUARE
                             CLEVELAND, OHIO 44114

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 18, 2000

     The 2000 Annual Meeting of Shareholders of KeyCorp will be held at the
Embassy Suites, 909 Parsippany Blvd., Parsippany, New Jersey 07054, on Thursday,
May 18, 2000, at 10:30 a.m., local time, for the following purposes:

          1. To elect six directors to serve for terms expiring in 2003;

          2. To consider and act upon a shareholder proposal requesting
     necessary steps to cause annual election of all directors;

          3. To ratify the appointment by the Board of Directors of Ernst &
     Young LLP as independent auditors for KeyCorp for the fiscal year ending
     December 31, 2000; and

          4. To transact such other business as may properly come before the
     meeting or any postponement or adjournment thereof.

     Only holders of KeyCorp Common Shares of record as of the close of business
on March 20, 2000, have the right to receive notice of and to vote at the Annual
Meeting and any postponement or adjournment thereof.
                                             By Order of the Board of Directors

                                             /s/ Thomas C. Stevens
                                             THOMAS C. STEVENS
                                               Secretary
April 14, 2000
                            ------------------------

     YOUR VOTE IS IMPORTANT. YOU CAN VOTE YOUR SHARES BY TELEPHONE, THE
INTERNET, OR BY MAILING YOUR SIGNED PROXY CARD IN THE RETURN ENVELOPE ENCLOSED
WITH THE PROXY CARD FOR THAT PURPOSE. SPECIFIC INSTRUCTIONS FOR VOTING BY
TELEPHONE OR THE INTERNET ARE ATTACHED TO THE PROXY CARD.
<PAGE>   4

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
NOTICE OF ANNUAL MEETING
PROXY STATEMENT.............................................    1
ISSUE ONE -- Election of Directors..........................    1
  Nominees for Terms Expiring in 2003.......................    2
  Continuing Directors Whose Terms Expire in 2001...........    4
  Continuing Directors Whose Terms Expire in 2002...........    5
  The Board of Directors and Its Committees.................    8
ISSUE TWO -- Shareholder Proposal Requesting Necessary Steps
  to Cause Annual Election of All Directors.................   11
ISSUE THREE -- Independent Auditors.........................   13
Executive Officers..........................................   13
Compensation of Executive Officers..........................   16
Section 16(a) Beneficial Ownership Reporting Compliance.....   20
Employment and Change of Control Agreements.................   20
Compensation and Organization Committee Report on Executive
  Compensation..............................................   27
KeyCorp Stock Price Performance.............................   33
Share Ownership and Phantom Stock Units.....................   34
Shareholder Proposals for the Year 2001.....................   35
General.....................................................   35
</TABLE>
<PAGE>   5

                                 [KeyCorp Logo]

                               127 PUBLIC SQUARE
                             CLEVELAND, OHIO 44114

                                PROXY STATEMENT

     This Proxy Statement is furnished commencing on or about April 14, 2000, in
connection with the solicitation on behalf of the Board of Directors of KeyCorp
of proxies to be voted at the 2000 Annual Meeting of Shareholders on May 18,
2000, and at all postponements and adjournments thereof. All holders of record
of KeyCorp Common Shares at the close of business on March 20, 2000, are
entitled to vote. On that date there were 441,674,965 KeyCorp Common Shares
outstanding and entitled to vote at the meeting, and each such share is entitled
to one vote on each matter to be considered. At the meeting, a majority of the
outstanding KeyCorp Common Shares shall constitute a quorum.

                                   ISSUE ONE

                             ELECTION OF DIRECTORS

     In accordance with KeyCorp's Regulations, the Board of Directors of KeyCorp
(also sometimes referred to herein as the "Board") has established the size of
the Board at 18 members, divided into three classes of six members each. The
terms of these classes as of the 2000 Annual Meeting will expire in 2001, 2002,
and 2003, respectively. Six nominees for directors for terms expiring in 2003
are listed below. All properly appointed proxies will be voted for these
nominees unless contrary specifications are properly made, in which case the
proxy will be voted or withheld in accordance with such specifications. All
nominees are current members of the Board. Should any nominee become unable to
accept nomination or election, the proxies will be voted for the election of
such person, if any, as shall be recommended by the Board or for holding a
vacancy to be filled by the Board at a later date. The Board has no reason to
believe that the persons listed as nominees will be unable to serve. At the
election of directors, the properly nominated candidates receiving the greatest
number of votes shall be elected.

     Pursuant to rules promulgated under the Securities Exchange Act of 1934
(the "Exchange Act"), the following information lists, as to nominees for
director and directors whose terms of office will continue after the 2000 Annual
Meeting, the principal occupation or employment, age, the year in which each
first became a director of KeyCorp, and directorships in registered investment
companies or companies having securities which are registered pursuant to, or
which are subject to certain provisions of, the Exchange Act. The information
provided is as of January 14, 2000 or, in the case of Mr. Cutler, April 1, 2000,
which is the date he became a director of KeyCorp. KeyCorp was formed as a
result of the merger on March 1, 1994 (the "Merger") of the former KeyCorp, a
New York corporation ("Old Key"), into Society Corporation, an Ohio corporation
("Society"), whereupon Society changed its name to KeyCorp. In the case of
nominees or continuing directors who were directors of Old Key, the year in
which such individual became a director of

                                        1
<PAGE>   6

Old Key is also included in the following information. Except as otherwise
indicated, each nominee or continuing director has had the same principal
occupation or employment during the past five years.

                      NOMINEES FOR TERMS EXPIRING IN 2003

<TABLE>
<C>                        <S>

                           WILLIAM G. BARES
                                Since 1996, Chairman, President and Chief Executive
WILLIAM G. BARES PHOTO          Officer, The Lubrizol Corporation (chemicals for use in
                                lubricants and fuels). Previously, President and Chief
                                Executive Officer (1996), The Lubrizol Corporation;
                                President and Chief Operating Officer, The Lubrizol
                                Corporation. Age 58. KeyCorp director since 1987.
                                Director, The Lubrizol Corporation, Applied Industrial
                                Technologies (Bearings), Inc., and Oglebay Norton
                                Company.

                           DR. CAROL A. CARTWRIGHT
                                President, Kent State University (state university).
  CAROL A. CARTWRIGHT           Age 58. KeyCorp director since 1997. Director,
         PHOTO                  FirstEnergy Corp. and M.A. Hanna Company.

                           ROBERT W. GILLESPIE
                                Since 1997, Chairman and Chief Executive Officer,
  ROBERT W. GILLESPIE           KeyCorp. Previously, Chairman, President and Chief
         PHOTO                  Executive Officer (1996-1997), KeyCorp; President and
                                Chief Executive Officer (1995-1996), KeyCorp; President
                                and Chief Operating Officer, KeyCorp. Age 55. KeyCorp
                                director since 1982.
</TABLE>

                                        2
<PAGE>   7
<TABLE>
<C>                        <S>

                           HENRY S. HEMINGWAY
                                President, Hemingway Enterprises, Inc. (holding
  HENRY S. HEMINGWAY            company); President, Town & Country Life Insurance
         PHOTO                  Company, a subsidiary of Hemingway Enterprises, Inc.
                                Age 46. KeyCorp director since 1994 (Old Key director
                                since 1987).

                           STEVEN A. MINTER
                                Executive Director and President, The Cleveland
STEVEN A. MINTER PHOTO          Foundation (philanthropic foundation). Age 61. KeyCorp
                                director since 1987. Director, Consolidated Natural Gas
                                Company and Goodyear Tire and Rubber Company.

                           RONALD B. STAFFORD
                                Senior Member, Stafford, Trombley, Owens & Curtin, P.
  RONALD B. STAFFORD            C. (law firm); Member of the New York State Senate
         PHOTO                  since 1966. Age 64. KeyCorp director since 1994 (Old
                                Key director since 1983).
</TABLE>

                                        3
<PAGE>   8

                CONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2001

<TABLE>
<C>                        <S>

                           CECIL D. ANDRUS
                                Since 1995, Chairman, Andrus Center for Public
 CECIL D. ANDRUS PHOTO          Policy-Boise State University (non-profit educational
                                center). Previously, Governor, State of Idaho. Age 68.
                                KeyCorp director since 1996. Director, Albertson's,
                                Inc. and Coeur d'Alene Mines Corp.

                           THOMAS A. COMMES
                                Since 1999, Retired President and Chief Operating
THOMAS A. COMMES PHOTO          Officer, The Sherwin-Williams Company (paints and
                                painting supplies manufacture and distribution).
                                Previously, President and Chief Operating Officer, The
                                Sherwin-Williams Company. Age 57. KeyCorp director
                                since 1987. Director, Applied Industrial Technologies
                                (Bearings), Inc. and Pioneer Standard Electronics, Inc.

                           ALEXANDER M. CUTLER
                                President and Chief Operating Officer, Eaton
  ALEXANDER M. CUTLER           Corporation (diversified manufacturing company). Age
         PHOTO                  49. KeyCorp director since 2000. Director, Eaton
                                Corporation.

                           DOUGLAS J. MCGREGOR
                                Since 1999, Principal, C.A.M. Investments (financial
  DOUGLAS J. McGREGOR           investor) and, since 1998, Retired Chairman and Chief
         PHOTO                  Executive Officer, M.A. Hanna Company (specialty
                                chemicals). Previously, Chairman and Chief Executive
                                Officer (1997-1998), M.A. Hanna Company; President and
                                Chief Operating Officer, M.A. Hanna Company. Age 59.
                                KeyCorp director since 1995. Director, Vulcan Materials
                                Company.
</TABLE>

                                        4
<PAGE>   9
<TABLE>
<C>                        <S>
                           HENRY L. MEYER III
                                Since 1997, President and Chief Operating Officer,
  HENRY L. MEYER III            KeyCorp; since 1999, Chairman, Chief Executive Officer,
         PHOTO                  and President, KeyBank National Association.
                                Previously, Vice Chairman of the Board and Chief
                                Operating Officer (1996-1997), KeyCorp; Senior
                                Executive Vice President and Chief Operating Officer
                                (1995-1996), KeyCorp; Senior Executive Vice President
                                and Chief Banking Officer, KeyCorp. Age 50. KeyCorp
                                director since 1996. Director, Lincoln Electric
                                Holdings, Inc.

                           PETER G. TEN EYCK, II
                                President, Indian Ladder Farms (commercial orchard).
 PETER G. TEN EYCK, II          Age 61. KeyCorp director since 1994 (Old Key director
         PHOTO                  since 1979).
</TABLE>

                CONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2002

<TABLE>
<C>                        <S>

                           ALBERT C. BERSTICKER
                                Since 1999, Retired Chairman of the Board, Ferro
 ALBERT C. BERSTICKER           Corporation (industrial specialty chemicals).
         PHOTO                  Previously, Chairman and Chief Executive Officer, Ferro
                                Corporation. Age 65. KeyCorp director since 1991.
                                Director, Ferro Corporation, Brush Wellman, Inc. and
                                Oglebay Norton Company.
</TABLE>

                                        5
<PAGE>   10
<TABLE>
<C>                        <S>

                           EDWARD P. CAMPBELL
                                Since 1997, President and Chief Executive Officer,
  EDWARD P. CAMPBELL            Nordson Corporation (capital equipment). Previously,
         PHOTO                  President and Chief Operating Officer (1996-1997),
                                Nordson Corporation; Executive Vice President and Chief
                                Operating Officer, Nordson Corporation. Age 50. KeyCorp
                                director since 1999. Director, Nordson Corporation and
                                OMNOVA Solutions, Inc.

                           KENNETH M. CURTIS
                                Senior Member, Curtis, Thaxter, Stevens, Broder &
KENNETH M. CURTIS PHOTO         Micoleau LLC (law firm). Previously, President, Maine
                                Maritime Academy (ocean-oriented college). Age 68.
                                KeyCorp director since 1994 (Old Key director since
                                1993). Director, Bowater Incorporated.

                           CHARLES R. HOGAN
                                Co-Owner and Chief Executive Officer, C.R.H.
CHARLES R. HOGAN PHOTO          Investments, Inc. (shopping center and real estate
                                development). Age 62. KeyCorp director since 1994 (Old
                                Key director since 1993).

                           BILL R. SANFORD
                                Chairman and Chief Executive Officer of STERIS
 BILL R. SANFORD PHOTO          Corporation (infection prevention and surgical support
                                products). Age 55. KeyCorp director since 1999.
                                Director, STERIS Corporation.
</TABLE>

                                        6
<PAGE>   11
<TABLE>
<C>                        <S>

                           DENNIS W. SULLIVAN
                                Executive Vice President, Parker-Hannifin Corporation
  DENNIS W. SULLIVAN            (industrial and aerospace motion control components and
         PHOTO                  systems). Age 61. KeyCorp director since 1993.
                                Director, Parker-Hannifin Corporation and Ferro
                                Corporation.
</TABLE>

     Mr. Stafford is a member of a law firm that KeyCorp utilizes for legal
services. One or more of KeyCorp's directors serve on boards or advisory boards
of KeyCorp subsidiaries or affiliates and receive standard fees for such
service. Some of KeyCorp's executive officers and directors were customers of
one or more of KeyCorp's subsidiary banks or other subsidiaries during 1999 and
had transactions with such banks in the ordinary course of business. In
addition, some of the directors are officers of, or have a relationship with,
corporations or are members of partnerships which were customers of such banks
during 1999 and had transactions with such banks in the ordinary course of
business. All loans included in such transactions were made on substantially the
same terms, including rates and collateral, as those prevailing at the time for
comparable transactions with other persons, and did not involve more than normal
risks of collectibility or present other unfavorable features. Similar
transactions continue to be effected during 2000.

                                        7
<PAGE>   12

                   THE BOARD OF DIRECTORS AND ITS COMMITTEES

     Board of Directors. During the year ended December 31, 1999, there were six
meetings of KeyCorp's Board of Directors. Each continuing member of KeyCorp's
Board other than Mr. Sanford attended at least 75% of the aggregate of the
meetings held by KeyCorp's Board of Directors and the meetings held by the
committees of the Board on which such member served during 1999. Mr. Sanford was
elected to the Board in May 1999. Following his election, he attended all Board
and Committee meetings except one bi-monthly Board and Committee meeting with
respect to which he had a pre-existing scheduling conflict at the time of his
election (the conflict was the annual shareholders meeting of STERIS
Corporation, of which Mr. Sanford is Chairman and Chief Executive Officer).
Missing that one bi-monthly Board and Committee meeting caused him to attend
less than 75% of Board and Committee meetings held during his tenure in 1999.

     KeyCorp's Board of Directors currently exercises certain of its powers
through its Audit and Risk Review, Compensation and Organization, Executive and
Finance Committees.

     Audit and Risk Review Committee. Messrs. Hemingway, Hogan, Minter, Sanford,
Sullivan (Chair), and Ten Eyck are the current members of KeyCorp's Audit and
Risk Review Committee. The functions of this Committee include oversight review
of the adequacy of internal administrative, operating, and accounting policies
and controls of KeyCorp and its affiliates, oversight review of the financial
information provided to shareholders and regulatory authorities, recommendation
of the appointment of KeyCorp's independent auditors, review of services and
fees of the independent auditors, oversight review with KeyCorp's management and
its independent auditors of the basis for annual reports, as required by the
Federal Deposit Insurance Corporation Improvement Act of 1991, oversight review
of KeyCorp's credit review activities as they relate to examinations for
compliance with credit and related policies, oversight review of the material
examinations of KeyCorp and its affiliates conducted by federal and state
regulatory and supervisory authorities, service as the audit and risk review
committee of KeyCorp's banking subsidiaries, oversight review of the audit plans
of the internal audit and credit review staff and of the independent auditors
and the results of their material audits, and supervision and direction of any
special projects or investigations considered necessary. KeyCorp's Audit and
Risk Review Committee met six times in 1999.

     Compensation and Organization Committee. Messrs. Andrus, Bares (Chair),
Bersticker, Commes, and Cutler are the current members of KeyCorp's Compensation
and Organization Committee. The functions of this Committee include oversight of
board and corporate governance issues, review and approval of KeyCorp's salary
administration programs, determination of the compensation and terms of
employment of senior management, determination of participants and awards under
executive incentive compensation plans and supplemental compensation plans,
approval of (or amendments to) employee and officer retirement, compensation and
benefit plans, review and recommendation of director compensation plans, review
of organization structure and staffing, and review of management structure,
development, and succession planning. KeyCorp's Compensation and Organization
Committee met eight times in 1999.

     The Compensation and Organization Committee identifies and reviews the
qualifications of prospective directors and recommends candidates for election
as directors. Nominations for the election of directors by KeyCorp's Board of
Directors may only be made by the affirmative vote of a majority of the
directors then in office. The Committee will consider shareholder suggestions
concerning qualified candidates for election as directors that are forwarded to
such Committee. Any shareholder recommendation for a director nominee should
contain background information concerning the recommended nominee, including,
(a) the name, age,

                                        8
<PAGE>   13

business, and residence address of such person; (b) the principal occupation or
employment of such person for the last five years; (c) the class and number of
shares of capital stock of KeyCorp that are beneficially owned by such person;
(d) all positions of such person as a director, officer, partner, employee, or
controlling shareholder of any corporation or other business entity; (e) any
prior position as a director, officer, or employee of a depository institution
or any company controlling a depository institution; and (f) a statement of
whether such individual would be willing to serve if nominated or elected. Any
shareholder recommendation should also include, as to the shareholder giving the
written notice, (a) a representation that the shareholder is a holder of record
of shares of KeyCorp entitled to vote at such meeting and (b) a description of
all arrangements or understandings between the shareholder and such recommended
person and any other person or persons (naming such person or persons).

     Executive Committee. Messrs. Bares, Curtis, Gillespie (Chair), McGregor,
Meyer, and Sullivan are the current members of KeyCorp's Executive Committee.
The functions of the Executive Committee are to exercise the authority of the
Board of Directors, to the extent permitted by law, on any matter requiring
Board or Board committee action between Board or Board committee meetings.
KeyCorp's Executive Committee met one time in 1999.

     Finance Committee. Dr. Cartwright and Messrs. Campbell, Curtis, McGregor
(Chair), Meyer, and Stafford are the current members of KeyCorp's Finance
Committee. The functions of the Finance Committee include the oversight review
of KeyCorp's capital structure and capital management strategies, the exercise
of the authority of the Board of Directors in connection with the authorization,
sale and issuance by KeyCorp of debt and equity securities, the making of
recommendations to the Board of Directors with respect to KeyCorp's dividend
policy, the oversight review of KeyCorp's asset/liability management policies
and strategies, the oversight review of compliance with regulatory capital
requirements of KeyCorp and its bank subsidiaries, and the oversight review of
KeyCorp's capital expenditure process and the Corporation's portfolio of
"Corporate-Owned Life Insurance." The Finance Committee met six times in 1999.

     Director Compensation. Directors (other than Messrs. Gillespie and Meyer
who receive no director fees) receive fees consisting of a $27,000 annual
retainer, payable in quarterly installments, and $1,500 for attendance at each
Board or committee meeting. Outside directors who serve as committee
chairpersons receive additional compensation of $2,500 per quarter.

     Under KeyCorp's Directors' Stock Option Plan (the "Directors' Plan"), each
of the non-employee directors is automatically granted, on an annual basis,
options to purchase KeyCorp Common Shares. The option awarded to each director
in 1999 covered 7,300 KeyCorp Common Shares. The annual option grant to each
director has a value (determined on a formula basis) on the grant date equal to
2.75 times the annual cash retainer payable to a director. Messrs. Gillespie and
Meyer were not eligible to participate in the Directors' Plan during 1999
because they were employees of KeyCorp. All options granted under the Directors'
Plan are non-qualified stock options. Options generally expire ten years after
grant. The purchase price of the option shares is equal to their fair market
value on the date of grant and may be paid in cash or by the surrender of
previously acquired KeyCorp Common Shares.

     Under the KeyCorp Director Deferred Compensation Plan, directors are given
the opportunity to defer payment of cash director fees for future distribution.
All such deferred payments are invested in either an interest bearing account
(at an interest rate equal to  1/2% higher than the effective annual yield of
the Moody's

                                        9
<PAGE>   14

Average Corporate Bond Yield Index) or a KeyCorp Common Shares account (in which
the directors' deferred compensation is invested on a bookkeeping basis in
"phantom" KeyCorp Common Shares which are accrued quarterly but cannot be voted
or transferred during the deferral period). Distributions to the directors under
the Director Deferred Compensation Plan in respect to the interest bearing
account are in the form of cash and under the Common Shares account are in the
form of KeyCorp Common Shares.

     Corporate Governance Practices. The Board of Directors has established and
follows a corporate governance program and has assigned the Compensation and
Organization Committee responsibility for the program. Following are examples of
the Corporation's corporate governance practices. The Board conducts a biannual
self-assessment process under the auspices of the Compensation and Organization
Committee through self-assessment questionnaires to all Board members. The
results of the director self-assessment questionnaires are reviewed by the Board
and changes in the Corporation's corporate governance process are based on the
results of the Board's review and analysis of the self-assessment
questionnaires. The Board has adopted the guideline that not more than three
directors will be "inside" directors (i.e. directors who are at the time also
officers of the Corporation). The Board has also adopted a definition of
"Independent Director" and determined that at least two-thirds of the
Corporation's directors and all members of the Board committees performing the
audit, compensation, and nominating functions must meet this definition. In
addition to defining "Independent Director" and adopting requirements based on
this definition, the Board has established maximum fees for a director or firm
affiliated with a director performing legal, consulting, or advisory services
for the Corporation. The Board has adopted a retirement policy whereby an
incumbent director is not eligible to stand for election as a director upon
reaching age 70. The Board has determined that approximately 50% (in value) of
the Board's compensation should be equity based compensation (presently in the
form of stock options) in order to more closely align the economic interests of
directors and shareholders. The Board, either directly or through its
committees, is actively involved in the evaluation of the performance of the
Chief Executive Officer and the senior management team, management succession
planning, the establishment of and changes in the committee structure and the
mission and functions of the various committees, and the agendas for Board and
committee meetings.

                                       10
<PAGE>   15

                                   ISSUE TWO

            SHAREHOLDER PROPOSAL REQUESTING NECESSARY STEPS TO CAUSE
                        ANNUAL ELECTION OF ALL DIRECTORS

     The following proposal was submitted for inclusion in this Proxy Statement
by Mr. Gerald R. Armstrong, 910 Fifteenth Street, #754, Denver, Colorado
80202-2924. Mr. Armstrong owns 20,080 KeyCorp Common Shares.

          Shareholder Proposal.  "Resolved: That the shareholders of KeyCorp,
     assembled in person and by proxy in an annual meeting, request that the
     Board of Directors take those steps necessary to cause annual elections for
     all directors by providing that at future elections in annual meetings, all
     directors be elected annually and not by classes as is now provided and
     that on the expiration of the present terms their subsequent election shall
     be on an annual basis."

          Supporting Statement.  Last year 165,323,520 shares, or 49% of the
     shares represented in the annual meeting voted in favor of this proposal.

          As earnings expectations of shareholders and professional investors
     are not being met and directors continue to sell more shares than they
     purchase, the proponent believes greater accountability is needed.

          Anti-takeover provisions are present which negate any need for three
     year terms for directors.

          Ameritech, Time-Warner, Lockheed-Martin, Campbell Soups, Atlantic
     Richfield, Pacific Enterprise, Westinghouse, and other corporations have
     replaced three year terms with the annual election of all directors.

          Occidental Petroleum Corporation stated in its 1997 proxy statement in
     support of replacing three year terms with one year terms for its
     directors:

          "the current Board of Directors. . . .does recognize that under
     current views of corporate governance a classified board is believed to
     offer less protection against unfriendly takeover attempts than previously
     assumed while frustrating stockholders in their exercise of oversight of
     the board. The Board of Directors believes that the best interests of the
     stockholders are not currently served by maintaining a classified board. .
     . ."

          THESE ACTIONS HAVE INCREASED SHAREHOLDER VOTING RIGHTS BY 300% -- and,
     at no cost to the shareholders.

          The proponent believes the current system produces only a facade of
     continuity which should be displaced; and accountability and performance be
     substituted as the basis for re-election to our board of directors.

          At KeyCorp, this procedure will allow shareholders an opportunity to
     register ANNUALLY their reviews of the performance of the board
     collectively and of each director, individually. Concern that annual
     elections of all directors would leave KeyCorp without experienced
     directors is unfounded.

          If you agree, please vote FOR this proposal. If your proxy card is
     unmarked on this issue, your shares will be automatically voted "AGAINST"
     this proposal.

     Board of Directors Recommendation and Statement.  THE BOARD OF DIRECTORS
RECOMMENDS THAT SHAREHOLDERS VOTE AGAINST THIS PROPOSAL FOR THE FOLLOWING
REASONS.

                                       11
<PAGE>   16

     This is the fifth consecutive year that Mr. Armstrong has submitted this
proposal. In each of the past four years, more than a majority of the
shareholders voting on the proposal have opposed it.

     KeyCorp's Board of Directors is divided into three classes of directors,
each of which serves for staggered three year terms. KeyCorp's shareholders
originally implemented a classified board in 1984 and have supported it since
that time. These staggered terms are an effort to balance two very important
concerns, those being the need for shareholders to express their opinion about
the Board's performance each year and the need for KeyCorp's directors to focus
on KeyCorp's long-term success.

     The Board believes that KeyCorp's ability to succeed in producing long-term
shareholder value requires long-term strategic planning, capital commitments and
careful and consistent application of financial and other resources. The
classified board gives KeyCorp a competitive advantage. The majority of the
directors at any given time will have experience in and knowledge of the
business and operations of KeyCorp.

     Election of directors by classes is a common practice that has been adopted
by many companies and currently exists in 19 out of 25 major regional banks that
comprise the S&P Major Regional Bank Index and in approximately 62 percent of
the 500 companies comprising the 1999 Standard & Poor's Stock Price Index.

     In the opinion of KeyCorp's Board, a classified board of directors
facilitates continuity and stability of leadership and policy by assuring that
experienced individuals familiar with the corporation and its business will be
on the board of directors at all times. A classified board of directors is also
intended to prevent precipitous changes in the composition of the board and,
thereby, serves to moderate corresponding precipitous changes in the
corporation's policies, business strategies and operations. A classified board
protects shareholder interests from coercive attempts from outsiders to gain
control. As current newspaper headlines demonstrate, no company, regardless of
its size, is immune to a take-over attempt. Board classification is intended to
encourage any person seeking to acquire control of KeyCorp to initiate such an
action through arm's-length negotiations with the Board of Directors so as to
benefit the Corporation's shareholders.

     This proposal requests the Board to take all steps necessary to cause
annual elections of all directors. One of those steps would be to amend
KeyCorp's Regulations. Under KeyCorp's Regulations, the provisions providing for
a classified Board may only be amended, repealed or altered by the affirmative
vote of the holders of shares entitling them to exercise three-quarters of the
voting power of KeyCorp on such proposal unless such amendment, repeal, or
alteration is recommended by two-thirds of the Board of Directors, in which case
the amendment, repeal or alteration would require the affirmative vote of the
holders of shares entitling them to exercise a majority of the voting power of
KeyCorp on such proposal. If this proposal is approved by the shareholders at
this Annual Meeting and the Board of Directors were to determine to submit a
repeal or amendment of the provisions in KeyCorp's Regulations providing for a
classified Board to the shareholders for a vote at a future meeting, approval of
the repeal or amendment would require the affirmative vote of three-quarters of
KeyCorp's Common Shares unless two-thirds of the Board of Directors were to
recommend approval of such repeal or amendment. A vote in favor of this proposal
is an advisory recommendation to the Board of Directors.

     Vote Required.  Approval of this proposal will require the affirmative vote
of a majority of the KeyCorp Common Shares represented in person or by proxy at
the Annual Meeting.

                                       12
<PAGE>   17

                                  ISSUE THREE

                              INDEPENDENT AUDITORS

     The Board of Directors of KeyCorp, acting upon the recommendation of its
Audit and Risk Review Committee, has appointed Ernst & Young LLP as its
independent auditors to examine the financial statements of KeyCorp and its
subsidiaries for the year 2000. Ernst & Young LLP has conducted the annual audit
of KeyCorp's financial statements since 1959. The Board of Directors recommends
ratification of the appointment of Ernst & Young LLP. The favorable vote of the
holders of a majority of the KeyCorp Common Shares represented in person or by
proxy at the Annual Meeting will be required for such ratification.

     A representative of Ernst & Young LLP will be present at the meeting with
an opportunity to make a statement if such representative desires to do so and
to respond to appropriate questions.

     Although shareholder approval of this appointment is not required by law or
binding on the Board, the Board believes that shareholders should be given the
opportunity to express their views. If the shareholders do not ratify the
appointment of Ernst & Young LLP as KeyCorp's independent auditors, the Board
will consider this vote in determining whether or not to continue the engagement
of Ernst & Young LLP.

                               EXECUTIVE OFFICERS

     The executive officers of KeyCorp are principally responsible for making
policy for KeyCorp, subject to the supervision and direction of KeyCorp's Board
of Directors. All officers are subject to annual election at the annual
organizational meeting of the directors. Messrs. Gillespie, Meyer and Summers
have employment agreements with KeyCorp.

     There are no family relationships among directors, nominees or executive
officers. Other than Messrs. Bennett, Helfrich, Somers, Stevens, and Summers and
Ms. Haefling, all have been employed in officer capacities with KeyCorp or one
of its subsidiaries for at least the past five years.

     Set forth below are the names and ages of the executive officers of KeyCorp
as of January 14, 2000, positions held by them during the past five years and
the year from which held, and, in parentheses, the year they first became
executive officers of either KeyCorp or Old Key.

PATRICK V. AULETTA (49)

     1997 to present: President, Commercial Banking, KeyBank National
Association; 1995-1997: Vice Chairman, KeyBank National Association. (1999)

*JAMES E. BENNETT III (57)

     1998 to present: Senior Executive Vice President, KeyCorp; Previously,
Director, McKinsey & Company, Inc. (1998)

                                       13
<PAGE>   18

*JAMES S. BINGAY (56)

     1999 to present: Senior Executive Vice President, KeyCorp; Previously,
Executive Vice President, KeyCorp. (1990)

JAMES A. FISHELL (48)

     1997 to present: Executive Vice President, KeyCorp; 1997: Chairman and
President, Key Corporate Capital Inc. (subsidiary of KeyCorp); 1989-1996:
Executive Vice President, KeyBank National Association. (1997)

*ROBERT W. GILLESPIE (55)

     1996 to present: Chairman and Chief Executive Officer, KeyCorp; 1995-1996:
Chief Executive Officer and President, KeyCorp; 1994-1995: President and Chief
Operating Officer, KeyCorp. (1981)

LINDA A. GRANDSTAFF (46)

     1995 to present: Executive Vice President, KeyBank National Association.
(1999)

KAREN R. HAEFLING (45)

     1997 to present: Executive Vice President, KeyBank National Association;
1995-1997: Senior Vice President, KeyBank National Association; Previously, Vice
President, Bankers Trust Company. (1999)

R. B. HEISLER, JR. (51)

     1996 to present: Executive Vice President, KeyCorp; 1995-1996: Chief
Executive Officer and President, KeyBank National Association; 1993-1995:
Executive Vice President, KeyCorp. (1996)

THOMAS E. HELFRICH (49)

     1995 to present: Executive Vice President, KeyCorp; 1986-1995: Senior Vice
President-Human Resources, The Travelers Inc. (insurance and financial services
company). (1995)

*LEE G. IRVING (51)

     1995 to present: Executive Vice President and Chief Accounting Officer,
KeyCorp; 1994-1995: Executive Vice President, Treasurer, and Chief Accounting
Officer, KeyCorp. (1986)

ROBERT G. JONES (43)

     1998 to present: Executive Vice President, KeyCorp; 1997-1998: President,
Retail Banking, KeyBank National Association; Previously, Senior Vice President,
KeyCorp. (1998)

                                       14
<PAGE>   19

JACK L. KOPNISKY (43)

     1998 to present: President, Retail Banking, KeyBank National Association;
Previously, Chairman, Chief Executive Officer, and President, Key Investments
Inc. (subsidiary of KeyCorp). (1999)

*HENRY L. MEYER III (50)

     1997 to present: President and Chief Operating Officer, KeyCorp; 1999 to
present: Chairman, Chief Executive Officer, and President, KeyBank National
Association; 1996-1997: Vice Chairman of the Board and Chief Operating Officer,
KeyCorp; 1995-1996: Senior Executive Vice President and Chief Operating Officer,
KeyCorp; 1994-1995: Senior Executive Vice President and Chief Banking Officer,
KeyCorp. (1987)

*K. BRENT SOMERS (51)

     1996 to present: Senior Executive Vice President and Chief Financial
Officer, KeyCorp; 1994-1995: Executive Vice President and Chief Financial
Officer, The United States Shoe Corporation (retailing and manufacturing).
(1996)

*THOMAS C. STEVENS (50)

     1997 to present: Senior Executive Vice President, General Counsel and
Secretary, KeyCorp; 1996-1997: Executive Vice President, General Counsel and
Secretary, KeyCorp; 1991-1996: Managing Partner, Thompson Hine & Flory LLP (law
firm). (1996)

*WILLIAM B. SUMMERS, JR. (49)

     1998 to present: Executive Vice President, KeyCorp; 1994-1998: Chief
Executive Officer, McDonald & Company Investments, Inc. and McDonald & Company
Securities, Inc. (1998)
- ---------------

* Each of these persons is an "executive officer" for purposes of Item 401(b) of
  Securities and Exchange Commission Regulation S-K.

                                       15
<PAGE>   20

                       COMPENSATION OF EXECUTIVE OFFICERS

     Summary. The following table sets forth the compensation paid by KeyCorp
and its subsidiaries for each of the previous three years to the individual who
served as KeyCorp's Chief Executive Officer during 1999 and each of the
remaining four highest paid executive officers of KeyCorp at December 31, 1999.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                                                    ALL OTHER
                                              ANNUAL COMPENSATION                  LONG-TERM COMPENSATION          COMPENSATION
                                    ---------------------------------------   --------------------------------   ----------------
                                                                                    AWARDS            PAYOUTS
                                                                              -------------------    ---------
                                                                                  SECURITIES         LONG-TERM
                                                               OTHER ANNUAL       UNDERLYING         INCENTIVE
NAME AND PRINCIPAL POSITION  YEAR    SALARY       BONUS        COMPENSATION     OPTIONS/SARS(#)       PAYOUTS
- ---------------------------  ----    ------       -----        ------------     ---------------      ---------
<S>                          <C>    <C>         <C>            <C>            <C>                    <C>         <C>
Robert W. Gillespie          1999   $990,000    $1,012,500(2)         --(5)         320,000          $458,439(7)     $207,624(8)
  Chairman of the Board      1998    967,500     1,100,000(2)         --(5)         343,200(6)        390,939(7)      168,124(9)
  and Chief Executive        1997    885,000     1,200,000(3)         --(5)         400,000(6)        408,072(7)      186,265(10)
  Officer

Henry L. Meyer III           1999    637,501       526,500(2)         --(5)         160,000           296,992(7)      112,818(11)
  President and Chief        1998    587,501       600,000(2)         --(5)          80,000(6)        231,729(7)       93,216(12)
  Operating Officer          1997    540,000       725,000(3)         --(5)         320,000(6)        200,325(7)       95,396(13)

William B. Summers, Jr.      1999    200,000     1,300,000(4)         --(5)          65,264                 0         134,250(14)
  Executive Vice President   1998     44,792(1)          0             0            180,791                 0               0

James S. Bingay              1999    372,917       425,000(2)         --(5)          80,000           117,416(7)       74,003(15)
  Senior Executive           1998    330,000       350,000(2)         --(5)          30,000(6)         95,734(7)       53,894(16)
  Vice President             1997    297,250       210,000(3)         --(5)         100,000(6)         99,002(7)       42,812(17)

James E. Bennett III         1999    450,000       290,000(2)         --(5)         100,000                 0          73,897(18)
  Senior Executive           1998    301,731(1)    335,000(2)         --(5)         183,334                 0          46,320(19)
  Vice President
</TABLE>

- ---------------

 (1) Messrs. Bennett and Summers commenced employment at KeyCorp on April 30,
     1998 and October 23, 1998, respectively.

 (2) Amounts awarded under KeyCorp's Annual Incentive Plan for the respective
     years, whether paid in cash or deferred.

 (3) Amounts awarded under KeyCorp's Short Term Incentive Compensation Plan for
     1997, whether paid in cash or deferred.

 (4) Awarded pursuant to employment agreement between KeyCorp and Mr. Summers
     which is described on pages 24-25 of the Proxy Statement.

 (5) Other annual compensation received in the respective fiscal years was in
     the form of perquisites, the amount of which did not exceed the lesser of
     $50,000 or 10% of the total annual salary and bonus reported for the
     executive.

 (6) Amounts adjusted to reflect the two-for-one split of KeyCorp Common Shares
     which was effected by a 100% stock dividend, effective March 6, 1998.

 (7) Amounts awarded under the KeyCorp Long Term Cash Incentive Compensation
     Plan for the three year cycle ending in the respective fiscal years,
     whether paid in cash or deferred.

 (8) $10,200 (amount contributed under the KeyCorp 401(k) Savings Plan);
     $168,768 (amounts contributed under the KeyCorp Excess 401(k) Savings Plan,
     the KeyCorp Deferred Compensation Plan, and KeyCorp Automatic Deferral
     Plan); $28,656 (universal life insurance premiums).

 (9) $9,600 (amount contributed under the KeyCorp 401(k) Savings Plan); $137,905
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Deferred Compensation Plan); $20,619 (universal life insurance
     premiums).

(10) $9,500 (amount contributed under the KeyCorp 401(k) Savings Plan); $157,521
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Deferred Compensation Plan); $19,244 (universal life insurance
     premiums).

(11) $10,200 (amount contributed under the KeyCorp 401(k) Savings Plan); $90,454
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan, the
     KeyCorp Deferred Compensation Plan, and KeyCorp Automatic Deferral Plan);
     $12,164 (universal life insurance premiums).

(12) $9,600 (amount contributed under the KeyCorp 401(k) Savings Plan); $75,554
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Deferred Compensation Plan); $8,062 (universal life insurance
     premiums).

                                       16
<PAGE>   21

(13) $9,500 (amount contributed under the KeyCorp 401(k) Savings Plan); $78,420
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and the
     KeyCorp Deferred Compensation Plan); $7,476 (universal life insurance
     premiums).

(14) $10,200 (amount contributed under KeyCorp 401(k) Savings Plan); $124,050
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan, KeyCorp
     Deferred Compensation Plan, and KeyCorp Automatic Deferral Plan).

(15) $10,200 (amount contributed under the KeyCorp 401(k) Savings Plan); $54,470
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Automatic Deferral Plan); $9,333 (universal life insurance
     premiums).

(16) $9,600 (amount contributed under the KeyCorp 401(k) Savings Plan); $36,944
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Deferred Compensation Plan); $7,350 (universal life insurance
     premiums).

(17) $9,500 (amount contributed under the KeyCorp 401(k) Savings Plan); $26,875
     (amount contributed under the KeyCorp Excess 401(k) Savings Plan); $6,437
     (universal life insurance premiums).

(18) $10,200 (amount contributed under the KeyCorp 401(k) Savings Plan); $44,133
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan, the
     KeyCorp Deferred Compensation Plan, and KeyCorp Automatic Deferral Plan);
     $19,564 (universal life insurance premiums).

(19) $9,104 (amount contributed under the KeyCorp 401(k) Savings Plan); $35,100
     (amounts contributed under the KeyCorp Excess 401(k) Savings Plan and
     KeyCorp Deferred Compensation Plan); $2,116 (universal life insurance
     premiums).

     Option Grants. The following table provides information regarding grants of
stock options made during the year ended December 31, 1999, to each of the
executive officers named in the Summary Compensation Table.

                     OPTION/SAR GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                   INDIVIDUAL GRANTS                             POTENTIAL REALIZABLE
                             -------------------------------------------------------------      VALUE AT ASSUMED ANNUAL
                               NUMBER OF          % OF TOTAL                                     RATES OF STOCK PRICE
                               SECURITIES          OPTIONS         EXERCISE                    APPRECIATION FOR TEN YEAR
                               UNDERLYING         GRANTED TO       OR BASE                            OPTION TERM
                                OPTIONS           EMPLOYEES         PRICE       EXPIRATION     -------------------------
          NAME               GRANTED(#)(1)      IN FISCAL YEAR      ($/SH)         DATE            5%            10%
          ----               -------------      --------------     --------     ----------     ----------     ----------
<S>                          <C>                <C>                <C>          <C>            <C>            <C>
Robert W. Gillespie             170,000(1)           2.8%          $30.750      01/13/2009     $3,287,547     $8,331,289
                                 50,000(2)           0.8%           40.000      01/13/2009        504,425      1,987,879
                                 50,000(2)           0.8%           45.000      01/13/2009        254,425      1,737,879
                                 50,000(2)           0.8%           50.000      01/13/2009          4,425      1,487,879
Henry L. Meyer III               85,000(1)           1.4%           30.750      01/13/2009      1,643,773      4,165,644
                                 25,000(2)           0.4%           40.000      01/13/2009        252,213        993,940
                                 25,000(2)           0.4%           45.000      01/13/2009        127,213        868,940
                                 25,000(2)           0.4%           50.000      01/13/2009          2,213        743,940
William B. Summers               65,264(3)           1.1%           30.750      01/13/2009      1,262,109      3,198,431
James S. Bingay                  30,000(1)           0.5%           30.750      01/13/2009        580,155      1,470,227
                                 50,000              0.8%           32.594      07/21/2009      1,024,903      2,597,306
James E. Bennett III             50,000(1)           0.8%           30.750      01/13/2009        966,925      2,450,379
                                 50,000              0.8%           32.594      07/21/2009      1,024,903      2,597,306
</TABLE>

- ---------------

(1) Incentive Stock Options in an amount equal to the maximum number of
    Incentive Stock Options that can be granted under applicable provisions of
    the Internal Revenue Code were granted, and remaining options granted were
    non-qualified stock options.

(2) Premium Priced Options with exercise prices above the fair market value of
    KeyCorp Common Shares on the date of grant, which was $30.750.

(3) 5,000 Incentive Stock Options and 60,264 non-qualified stock options were
    granted.

     Options were granted to Messrs. Gillespie, Meyer, Summers, Bingay, and
Bennett on January 13, 1999. Other than the Premium Priced Options described in
footnote (2), the Options were granted at an exercise price equal to the market
price of KeyCorp Common Shares on that date, which was $30.750. Based on this
stock price, the market value of KeyCorp Common Shares at the end of the ten
year period using 5% and 10% compounded annual returns would be $50.088 and
$79.758, respectively.

     Options granted to Messrs. Bingay and Bennett which expire on July 21, 2009
were granted on July 21, 1999 at an exercise price equal to the market value of
KeyCorp Common Shares on that date which was

                                       17
<PAGE>   22

$32.594. Based on this stock price, the market value of KeyCorp Common Shares at
the end of the ten year period using 5% and 10% compounded annual returns would
be $53.092 and $84.540, respectively.

     Premium Priced Options were granted to Messrs. Gillespie and Meyer as
described in footnote (2). A Premium Priced Option has an exercise price above
the market value on the date of grant. Consequently, the option will not be
"in-the-money" until the stock price appreciates above the exercise price. While
the increase in the market value of KeyCorp Common Shares at the end of the ten
year period using 5% and 10% compounded annual returns would be $19.338 and
$49.008, respectively, the potential realizable value of the Premium Priced
Options at the end of the ten year period using 5% and 10% compounded annual
returns would be $10.088 and $39.758, respectively, for the Options granted at
an exercise price of $40 per share, $5.088 and $34.758, respectively, for the
Options granted at $45 per share, and $.088 and $29.758, respectively, for the
Options granted at $50 per share.

     Option Exercises and Values. The following table provides information
regarding exercises of stock options during the year ended December 31, 1999, by
the executive officers named in the Summary Compensation Table, and the value of
such officers' unexercised stock options as of December 31, 1999.

              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                                     NUMBER OF SECURITIES
                                                                    UNDERLYING UNEXERCISED       VALUE OF UNEXERCISED
                                                                           OPTIONS/              IN-THE-MONEY OPTIONS/
                                    SHARES                            SARS AT FY-END (#)           SARS AT FY-END($)
                                 ACQUIRED ON         VALUE               EXERCISABLE/                EXERCISABLE/
             NAME                EXERCISE (#)       REALIZED            UNEXERCISABLE              UNEXERCISABLE(1)
             ----                ------------       --------        ----------------------       ---------------------
<S>                              <C>               <C>              <C>                          <C>
Robert W. Gillespie                      0                  0          893,333/869,867               $6,072,500/0
Henry L. Meyer III                       0                  0          583,666/458,334                3,905,750/0
William B. Summers                       0                  0           74,200/246,055                1,025,550/0
James S. Bingay                     60,000         $1,688,813          249,999/200,001                1,734,750/0
James E. Bennett III                     0                  0           11,112/272,222                        0/0
</TABLE>

- ---------------

(1) Based on a December 31, 1999 mean between high and low prices for KeyCorp
    Common Shares which equaled $22.125.

     Long Term Incentive Compensation. Messrs. Gillespie, Meyer, and Bingay are
participants in the Long Term Cash Incentive Compensation Plan for the 1997-1999
compensation period. This Plan is the predecessor to the new KeyCorp Long Term
Incentive Plan under which payouts for 1998-2001 will be made but under which no
cycle began in 1999. Payouts under the Long Term Cash Incentive Compensation
Plan for the 1997-1999 compensation period are reflected in the Summary
Compensation Table on page 16 of this Proxy Statement under the heading
"Long-Term Incentive Payouts."

     Pension Plans. Substantially all officers and employees of KeyCorp and its
participating subsidiaries participate in the KeyCorp Cash Balance Pension Plan
(the "Pension Plan"). The Pension Plan is a cash balance plan that provides a
quarterly benefit accrual on behalf of each participant based on the
participant's years of vesting service and Pension Plan compensation.
Additionally, participants who attained age 50 with 15 years of vesting service
as of December 31, 1994 are also entitled, under the terms of the Pension Plan,
to elect to receive either a grandfathered pension benefit or the cash balance
benefit. Mr. Gillespie is the only

                                       18
<PAGE>   23

executive appearing in the Summary Compensation Table on page 16, who is
eligible under the Pension Plan to elect to receive either a grandfathered
pension benefit or cash balance Pension Plan benefit.

     In addition to the Pension Plan, KeyCorp also maintains the KeyCorp Excess
Cash Balance Pension Plan ("Excess Plan") and the KeyCorp Executive Supplemental
Pension Plan ("Executive Supplemental Pension Plan") which covers a limited
number of KeyCorp officers. The Excess Plan credits Excess Plan participants
with the cash balance Pension Plan benefit that would have accrued to the
participant "but for" the compensation limits of Section 401(a)(17) and benefit
accrual limits of Section 415 of the Internal Revenue Code. The Executive
Supplemental Pension Plan provides Plan participants with a Plan benefit which
equals up to 50% of the participant's "final average compensation" when combined
with the participants' Pension Plan benefit and age 65 social security benefit.
Participants in the Executive Supplemental Pension Plan also participate in the
Excess Plan but are required at their retirement or termination to elect to
receive either an Excess Plan benefit or a benefit under the Executive
Supplemental Pension Plan. Mr. Bennett participates in the Excess Plan. Mr.
Bingay participates in both the Excess Plan and Executive Supplemental Pension
Plan.

     Certain officers (including Messrs. Gillespie and Meyer) participate in the
KeyCorp Supplemental Retirement Plan ("Supplemental Retirement Plan"). The
Supplemental Retirement Plan provides Plan participants with a Plan benefit
which equals up to 63% of the participant's "final average compensation" when
combined with the participant's Pension Plan benefit and age 65 social security
benefit.

     For purposes of both the Executive Supplemental Pension Plan and the
Supplemental Retirement Plan the term "final average compensation" includes the
participant's average annual compensation for the highest five consecutive years
during the participant's last ten years of employment plus the highest five
incentive compensation awards granted to the participant during the ten year
period preceding the participant's retirement or termination date.

     The following table sets forth the estimated maximum annual benefits
payable under the Pension Plan and related Excess Plan and supplemental
retirement plans to participants who (1) have such benefits under the Pension
Plan and Excess Plan or supplemental retirement plans, (2) attain Social
Security retirement age as of December 31, 1999, and (3) elect to receive a
single life annuity benefit payment. The benefits are not subject to any
reduction for social security or other offset.

<TABLE>
<CAPTION>
                             ESTIMATED ANNUAL RETIREMENT BENEFITS
                            WITH INDICATED YEARS OF PARTICIPATION
AVERAGE FINAL   --------------------------------------------------------------
COMPENSATION        15           20           25           30           35
- -------------   ----------   ----------   ----------   ----------   ----------
<S>             <C>          <C>          <C>          <C>          <C>
 $  400,000     $  191,211   $  211,211   $  231,211   $  241,211   $  251,211
    600,000        287,211      317,211      347,211      362,211      377,211
    800,000        383,211      423,211      463,211      483,211      503,211
  1,000,000        479,211      529,211      579,211      604,211      629,211
  1,200,000        575,211      635,211      695,211      725,211      755,211
  1,400,000        671,211      741,211      811,211      846,211      881,211
  1,600,000        767,211      847,211      927,211      967,211    1,007,211
  1,800,000        863,211      953,211    1,043,211    1,088,211    1,133,211
  2,000,000        959,211    1,059,211    1,159,211    1,209,211    1,259,211
  2,400,000      1,151,211    1,271,211    1,391,211    1,451,211    1,511,211
  2,600,000      1,247,211    1,377,211    1,507,211    1,572,211    1,637,211
</TABLE>

                                       19
<PAGE>   24

     Compensation for purposes of computing benefits under the Pension Plan and
Excess Plan is total base pay and incentive compensation paid during a calendar
year, including amounts deducted for the 401(k) and flexible benefits plans
during such year, but does not include amounts attributable to stock options or
receipt of non-cash remuneration that is included in the participant's income
for Federal income tax purposes. Compensation for purposes of the Pension Plan
and excess and supplemental plans is substantially the same as shown in the
Summary Compensation Table after excluding stock options, "all other
compensation," and "other annual compensation." Normal retirement age is 65. The
Pension Plan requires 5 years of service for vesting. The Excess Plan requires 5
years of service and the attainment of age 55 for vesting purposes. The
Executive Supplemental Pension Plan and Supplemental Retirement Plan require 10
years of service and the attainment of age 55 for vesting purposes. Messrs.
Gillespie, Meyer, Bingay, and Bennett were credited under the excess or
supplemental plans with 30, 26, 10, and 1 years service, respectively. Mr.
Summers did not participate in the foregoing retirement benefit plans for the
1999 Plan Year but began to participate in the Pension Plan and Excess Plan on
January 1, 2000.

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under the securities laws of the United States, KeyCorp's directors and
certain officers are required to report their ownership and changes in ownership
of KeyCorp Common Shares to the Securities and Exchange Commission
("Commission"). The Commission has established certain due dates for these
reports. The Corporation knows of no person who failed to timely file any such
report during 1999.

                  EMPLOYMENT AND CHANGE OF CONTROL AGREEMENTS

     KeyCorp is a party to employment agreements with Messrs. Gillespie, Meyer,
and Summers and to change of control agreements with 38 of its senior officers.

     Employment Agreement With Mr. Gillespie. KeyCorp and Mr. Gillespie are
parties to an employment agreement pursuant to which Mr. Gillespie is to be
employed by KeyCorp as Chairman of the Board and Chief Executive Officer through
May 31, 2001. Under the employment agreement, Mr. Gillespie is to be paid a base
salary of not less than $840,000 per year and is entitled to participate in all
KeyCorp executive incentive compensation plans including KeyCorp's short and
long term incentive compensation plans. The employment agreement provides for an
additional two years of compensation and benefits to Mr. Gillespie (through May
31, 2003) if, in 2001, the employment agreement is not mutually extended or a
new employment agreement is not entered into.

     Under the employment agreement, Mr. Gillespie may terminate his employment
for good reason (and receive post-termination benefits) under certain
circumstances whether or not a change of control of KeyCorp occurs. Those
circumstances that will constitute good reason under the employment agreement
whether or not a change of control occurs include (a) demotion or removal of Mr.
Gillespie from either of his executive positions (i.e., Chairman of the Board
and Chief Executive Officer); (b) a reduction in Mr. Gillespie's base salary or
participation in benefit plans; (c) a good faith determination by Mr. Gillespie
that his responsibilities, duties, and authority have been materially reduced
from those contemplated by the employment agreement; or (d) relocation of Mr.
Gillespie's principal place of employment outside the Cleveland metropolitan
area.

                                       20
<PAGE>   25

Those circumstances that will constitute good reason under the employment
agreement after a change of control of KeyCorp occurs also include any reduction
in Mr. Gillespie's incentive compensation or a good faith determination by Mr.
Gillespie that his responsibilities or duties have been materially reduced from
their level before the change of control or that he is unable to carry out the
responsibilities of his positions as a result of the change of control.

     Under the employment agreement, if Mr. Gillespie's employment with KeyCorp
is terminated before his 65th birthday for any reason other than voluntary
resignation by Mr. Gillespie (without good reason) before May 2001 or
termination by KeyCorp for cause, and Mr. Gillespie (or his estate or designated
beneficiary) is entitled to receive retirement benefits under any KeyCorp
retirement plan, KeyCorp will pay a supplemental retirement benefit in an amount
sufficient to provide Mr. Gillespie the same aggregate benefit that he would
have received if he had continued in the employ of KeyCorp through his 65th
birthday (by eliminating any reduction because he started receiving benefits
before his 65th birthday and giving him credit for additional years of service
for the period after his termination date and before his 65th birthday). Under
the employment agreement, KeyCorp will have "cause" to terminate Mr. Gillespie's
employment before a change of control if he commits a felony, acts dishonestly
in a way that is materially inimical to the best interests of KeyCorp, competes
with KeyCorp, or abandons his duties and responsibilities. KeyCorp will have
"cause" to terminate Mr. Gillespie's employment after a change of control if he
is convicted of a felony, acts dishonestly and feloniously in a way that is
materially inimical to the best interests of KeyCorp, or competes with KeyCorp.

     If a change of control occurs while Mr. Gillespie is employed under the
employment agreement and an exercise by him of the right referred to in this
paragraph would not conflict with the treatment for accounting purposes of any
transaction entered into in connection with the change of control as a pooling
of interests, Mr. Gillespie will be entitled to surrender his rights in any
outstanding KeyCorp stock options (whether or not then exercisable) in return
for a payment equal to the spread on those options.

     If any amount of compensation otherwise payable to Mr. Gillespie as earned
would not be deductible by KeyCorp by reason of the disallowance rules of
Section 162(m) of the Internal Revenue Code (which rules generally disallow
deductions for certain compensation paid to any of certain "covered employees"
of a publicly held corporation in excess of $1,000,000 per year), but would be
deductible if it were deferred until a later year, that amount of compensation
will be so deferred until the earlier of the first date on which the
compensation can be paid without disallowance of the deduction to KeyCorp or
April 15 of the year immediately following the year in which Mr. Gillespie
ceases to be a covered employee of KeyCorp. Upon payment of any such deferred
amounts of compensation, KeyCorp will pay to Mr. Gillespie an additional amount
for interest on the deferred amounts.

     Under the employment agreement, Mr. Gillespie is entitled to continuing
indemnification to the fullest extent permitted by Ohio law for actions against
him by reason of his being or having been a director or officer of KeyCorp or
any related entity; to payment of certain legal fees incurred in enforcing his
rights under his employment agreement; to ancillary benefits incident to the
performance of his duties under that agreement; and to a special supplemental
death benefit if he dies while employed by KeyCorp and he is survived by his
wife. The special supplemental death benefit, if payable, would consist of
monthly installments to Mr. Gillespie's wife (or to her estate) for her life or,
if longer, through the 15th anniversary of Mr. Gillespie's death. Each monthly
payment would be in an amount that, when added to the monthly survivor benefits,
if any, payable to Mr. Gillespie's wife under all KeyCorp retirement plans,
equals one third of Mr. Gillespie's
                                       21
<PAGE>   26

monthly compensation (base salary and incentive compensation). The employment
agreement also provides that if Mr. Gillespie's employment is terminated for any
reason other than cause, voluntary resignation before May 2001, death, or
disability, KeyCorp is to provide to Mr. Gillespie a furnished office,
amenities, and secretarial support, appropriate to his status as a former
Chairman of the Board and Chief Executive Officer, through May 31, 2007.

     Events Constituting a Change of Control. Under the employment agreement
with Mr. Gillespie as well as under the employment agreement with Mr. Meyer and
the change of control agreements with certain other executive officers that are
described below, a change of control will be deemed to have occurred (a) if
KeyCorp merges with another corporation and either (i) KeyCorp shareholders
receive less than 65 percent of the outstanding voting securities of the
surviving corporation or (ii) directors of KeyCorp cease to constitute at least
51% of the directors of the surviving corporation; (b) a person becomes the
beneficial owner of 35% or more of KeyCorp's outstanding stock or files a report
disclosing the acquisition of that amount of such stock; (c) there is a sale,
lease, exchange, or other transfer (in one transaction or a series of related
transactions) of all or substantially all of the assets of KeyCorp, or (d)
without the prior approval of the Board of Directors of KeyCorp, an announcement
is made of an intention to engage in a transaction that, if consummated, would
result in a "change event," or to solicit proxies in connection with a proposal
that is not approved or recommended by the Board of Directors or to engage in an
election contest relating to the election of directors of KeyCorp and at any
time within 24 months after the announcement, individuals who constituted the
directors of KeyCorp when the announcement was made (the "incumbent directors")
cease to constitute at least a majority thereof unless both all new directors
have been approved by at least 2/3 of the incumbent directors in office at the
time of nomination of each new director and the incumbent directors determine
that the change in composition of the Board that results in incumbent directors
no longer being a majority of the Board was not attributable to any change
event. For these purposes, a "change event" includes the making of a tender
offer for 25% or more of the outstanding voting stock of KeyCorp, any person
becoming the beneficial owner of 25% or more of the outstanding voting stock of
KeyCorp, or the filing of any report disclosing the acquisition of 25% or more
of the outstanding voting stock of KeyCorp; a merger of KeyCorp with another
corporation in a transaction that results in less than 50% of the outstanding
voting securities of the surviving corporation having been issued in exchange
for voting securities of KeyCorp or less than 51% of the directors of the
surviving corporation being individuals who were directors of KeyCorp
immediately before the transaction; or a sale or other transfer (in one
transaction or in a series of related transactions) of all or substantially all
the assets of KeyCorp.

     Employment Agreement with Mr. Meyer. KeyCorp and Mr. Meyer are parties to
an employment agreement pursuant to which Mr. Meyer is employed by KeyCorp as
its President for a constantly renewing two year term at a base salary of not
less than $700,000 per annum (effective April 1, 2000) plus full participation
in all incentive and other compensatory plans available generally to KeyCorp's
senior officers. If Mr. Meyer's employment is terminated by KeyCorp without
cause before the occurrence of a change of control, he is to be paid an amount
equal to two times the sum of his base salary plus his average incentive
compensation in 24 monthly installments after the termination. If Mr. Meyer's
employment is terminated by KeyCorp without cause after the occurrence of a
change of control, he is to be paid an amount equal to three times the sum of
his base salary and his average incentive compensation in a lump sum within 30
days after the termination, he is to be provided the benefit of continuing
participation in all KeyCorp retirement and

                                       22
<PAGE>   27

savings plans through the third anniversary of the termination, and his rights
in KeyCorp's supplemental retirement plan will be fully vested whether or not he
has attained age 55. If, during a six-month window period commencing one year
after a change of control, Mr. Meyer voluntarily terminates his employment for
good reason, he is to be paid an amount equal to two times the sum of his base
salary and his average incentive compensation in a lump sum within 30 days after
the termination, he is to be provided the benefit of continuing participation in
all KeyCorp retirement and savings plans through the second anniversary of the
termination, and his rights in KeyCorp's supplemental retirement plan will be
fully vested whether or not he has attained age 55.

     Under the employment agreement, Mr. Meyer may consider himself
constructively terminated if, at any time, his base salary is reduced other than
in connection with an across-the-board salary reduction applicable to all senior
officers of KeyCorp, he is excluded from full participation in any incentive or
other compensatory plan generally applicable to senior officers of KeyCorp, he
is demoted or removed from office, he is asked to resign when KeyCorp does not
have cause for terminating his employment, or his principal place of employment
is relocated outside of the Cleveland metropolitan area. In addition, Mr. Meyer
may consider himself constructively terminated if, after a change of control,
his base salary is reduced (whether or not in connection with any reductions of
other base salaries), he is excluded from full participation in any incentive or
other compensatory plan in effect during the year before the change of control
unless a substitute plan providing similar benefits is made available, he is
excluded from full participation in any incentive or other compensatory plan
that is generally applicable to senior officers of the surviving entity, or the
headquarters of the surviving entity is outside of the Cleveland metropolitan
region.

     Under the employment agreement, KeyCorp will have "cause" to terminate Mr.
Meyer's employment before a change of control if he commits a felony, acts
dishonestly in a way that is materially inimical to the best interests of
KeyCorp, competes with KeyCorp, or abandons and consistently fails to attempt to
perform his duties or if a bank regulatory agency issues a final order requiring
KeyCorp to terminate or suspend his employment. KeyCorp will have "cause" to
terminate Mr. Meyer's employment after a change of control if he is convicted of
a felony, acts dishonestly and feloniously in a way that is materially inimical
to the best interests of KeyCorp, or competes with KeyCorp or if a bank
regulatory agency issues a final order requiring KeyCorp to terminate or suspend
his employment.

     Mr. Meyer will have good reason to terminate his employment during a window
period after a change of control if, following notice by him and an opportunity
for the surviving entity to cure, he determines in good faith that his position,
duties, and responsibilities are materially reduced from those in effect before
the change of control, that his reporting relationships with superior officers
have materially changed from those in effect before the change of control, or
that he is unable to carry out his responsibilities and duties after the change
of control.

     If any amount of compensation otherwise payable to Mr. Meyer as earned
would not be deductible by KeyCorp by reason of the disallowance rules of
Section 162(m) of the Internal Revenue Code but would be deductible if it were
deferred until a later year, that amount of compensation will be so deferred
until the earlier of the first date on which the compensation can be paid
without disallowance of the deduction to KeyCorp or April 15 of the year
immediately following the year in which Mr. Meyer ceases to be a covered
employee of KeyCorp. Upon payment of any such deferred amounts of compensation,
KeyCorp will pay to Mr. Meyer an additional amount for interest on the deferred
amounts.
                                       23
<PAGE>   28

     Under the employment agreement, Mr. Meyer is entitled to continuing
indemnification to the fullest extent permitted by Ohio law for actions against
him by reason of his being or having been a director or officer of KeyCorp or
any related entity and to payment of certain legal fees incurred in enforcing
his rights under his employment agreement.

     Agreement With Mr. Summers. KeyCorp and Mr. Summers are parties to an
employment agreement extending until October 23, 2003 and pursuant to which Mr.
Summers serves as the Chairman and Chief Executive Officer of McDonald
Investments Inc. and Key Capital Partners and serves on KeyCorp's Management
Committee.

     Pursuant to the terms of the employment agreement, Mr. Summers receives an
annual base salary of at least $200,000 (the annual base salary paid to him by
McDonald & Company Investments Inc. immediately prior to its acquisition by
KeyCorp). The employment agreement provides that the sum of Mr. Summers' annual
base salary and annual bonus will not be less than $1,500,000 for each of the
calendar years 1999, 2000, and 2001. In addition, the employment agreement
provides that Mr. Summers will be entitled to receive a retention amount
consisting of cash payments and awards of non-qualified stock options to acquire
KeyCorp Common Shares in an aggregate amount of $5,000,000. Both the cash
portion of Mr. Summers' retention amount and the options will vest over five
years, subject to accelerated vesting in the event of certain terminations of
employment. The employment agreement provides that Mr. Summers will be eligible
to participate in benefit plans which are no less favorable in the aggregate
than the plans provided to him prior to his employment with KeyCorp.

     The employment agreement further provides that, upon the termination of Mr.
Summers' employment other than for cause or if Mr. Summers terminates employment
for good reason, he will be entitled to a lump-sum cash payment equal to the sum
of (i) any unpaid annual base salary for periods prior to the date of
termination, (ii) a pro rata annual bonus (based on his three year average
annual bonus) for the portion of the calendar year prior to the date of
termination, and (iii) the product of (a) the number of years (including
portions thereof) from the date of termination until the end of the term of the
employment agreement and (b) the sum of his annual base salary and the average
annual bonus. Further, the unpaid cash portion of the retention amount and the
unvested retention options will become fully vested and payable or exercisable,
as the case may be. In addition, Mr. Summers will be entitled to receive medical
and welfare benefits coverage through the end of the term of the employment
agreement. Under the employment agreement, "cause" shall exist if Mr. Summers
commits a felony, continually and willfully fails (after written notice) to
perform substantially his duties with Key Capital Partners, engages in gross
misconduct which is materially and demonstrably injurious to Key Capital
Partners, discloses confidential information concerning or competes with
KeyCorp, or engages in conduct that results in the permanent loss of his
professional license to conduct business or disqualification from serving in the
capacities contemplated by the employment agreement. Mr. Summers may terminate
the employment agreement for "good reason" if KeyCorp detrimentally alters or
fails to comply with the terms of the employment agreement as they relate to Mr.
Summers' position, reporting, responsibilities, or compensation and benefit
arrangements, KeyCorp fails to comply with the compensation arrangement set
forth in the employment agreement or the retention program set forth in the
merger agreement between KeyCorp and McDonald & Company Investments, Inc., Mr.
Summers' principal place of employment is relocated outside the Cleveland
metropolitan area, KeyCorp fails to obtain an agreement reasonably satisfactory
to Mr. Summers from a successor to KeyCorp or purchaser of

                                       24
<PAGE>   29

Mr. Summers' line of business, or if Mr. Summers' employment is terminated other
than in accordance with the employment agreement.

     If any amount of compensation otherwise payable to Mr. Summers as earned
would not be deductible by KeyCorp by reason of the disallowance rules of
Section 162(m) of the Internal Revenue Code but would be deductible if it were
deferred until a later year, that amount of compensation will be deferred
pursuant to the terms of the KeyCorp Deferred Compensation Plan as in effect
from time to time. Under the KeyCorp Deferred Compensation Plan, a plan
participant is entitled to elect certain payment and investment options on a
bookkeeping basis.

     Under the employment agreement, Mr. Summers is entitled to continuing
indemnification to the fullest extent permitted by Ohio law for actions against
him by reason of his being or having been a director or officer of KeyCorp or
any related entity and to payment of certain legal fees incurred in enforcing
his rights under his employment agreement.

     Mr. Summers is also a party to a change of control agreement (as described
below) with KeyCorp. In the event Mr. Summers' employment is terminated under
circumstances giving rise on his part to receiving continuing compensation,
separation pay, or severance benefits under both his employment agreement and
the change of control agreement, Mr. Summers may elect which agreement will
apply, but not both.

     Change of Control Agreements. KeyCorp is a party to change of control
agreements with 38 of its senior officers (including Messrs. Bingay, Bennett,
and Summers) which provide in most cases that if, at any time within two years
after the occurrence of a change of control, the officer's employment is
terminated by KeyCorp (except for cause) or the officer terminates employment
because the officer's base salary, incentive compensation or stock option
opportunity is reduced or relocation is made a condition of the officer's
employment, KeyCorp will (a) pay to the officer a lump sum severance benefit
equal to three years' compensation (base salary and average incentive
compensation), (b) pay the cost of continuing health benefits until the earlier
of the expiration of the continuation period required by Federal law or the date
the officer secures other employment, and (c) assure continued participation in
all applicable KeyCorp retirement plans and savings plans for the period of
thirty-six months from the termination date. Each change of control agreement
also provides a three-month window period, commencing 15 months after the date
of a change of control, during which the officer may voluntarily resign and
receive a lump sum severance benefit equal to one and one half years'
compensation (base salary and average incentive compensation) if, at any time
before the executive's resignation, (a) the executive determines in good faith
that the executive's position, responsibilities, duties, or status with KeyCorp
are materially less than or reduced from those in effect before the change of
control or that the executive's reporting relationships with superior executive
officers have been materially changed from those in effect before the change of
control, or (b) the headquarters that was the executive's principal place of
employment before the change of control (whether KeyCorp's headquarters or a
regional headquarters) is relocated to a site outside of the greater
metropolitan area in which that headquarters was located before the change of
control. For purposes of the change in control agreements, "cause" includes
conviction of a felony, dishonesty in the course of employment that constitutes
a felony and is inimical to the best interest of KeyCorp or a subsidiary,
imposition by a bank regulatory agency of a final order of suspension or
removal, or competing with KeyCorp.

                                       25
<PAGE>   30

     Section 280G Excise Tax on Payments. In general, the employment and change
of control agreements to which KeyCorp is a party provide for a tax gross-up if
any payment exceeds the Section 280G limits so that the officer will receive the
same after-tax payment as would have been the case if Section 280G did not
apply.

                                       26
<PAGE>   31

                    COMPENSATION AND ORGANIZATION COMMITTEE
                        REPORT ON EXECUTIVE COMPENSATION

     KeyCorp's Board of Directors has delegated to its Compensation and
Organization Committee (the "Committee") responsibility for executive
compensation.

BACKGROUND ON OVERALL PROGRAM

     In designing KeyCorp's executive compensation program, KeyCorp and the
Committee concluded that the program should:

          - Operate as a primary motivator in driving executive decisions and
            activities to enhance shareholder value.

          - Pay total compensation that is commensurate with KeyCorp's
            performance as compared with other comparable financial
            institutions.

          - Promote a strong pay for performance culture by ensuring that highly
            competitive compensation is conditioned on the attainment of
            challenging objectives.

          - Permit KeyCorp to attract, retain, and motivate the best available
            executive talent by providing competitive pay opportunities.

          - Encourage substantial share ownership by executives.

     The executive compensation program - including the establishment of job
grades, salary ranges and market points (the approximate average salary for
executives in similar jobs in the marketplace), and the assignment of senior
executives to job grades based upon their responsibilities - was designed and
implemented with the aid of an independent outside executive compensation
consultant. Jobs within KeyCorp are valued on the basis of market median total
compensation levels at peer companies rather than on the basis of internal job
relationships within KeyCorp.

     Under the compensation program adopted by KeyCorp and the Committee, the
total value of KeyCorp's compensation for executives will be positioned at the
median total compensation at peer companies for the comparable position,
although the individual compensation elements (base salary, annual and long term
incentive compensation, and stock options) may vary from peer medians. The
Committee each year identifies the companies to be included in the peer group.
The 1999 peer group included 12 bank holding companies that, in the Committee's
judgment, have similar characteristics as KeyCorp. The 1999 peer group is
identified in the paragraph above the stock performance graph on page 33 of the
Proxy Statement.

     KeyCorp has also established stock ownership guidelines for its senior
executives which specify that KeyCorp's Chief Executive Officer and KeyCorp's
President should own KeyCorp Common Shares with a value equal to at least five
times in the case of the Chief Executive Officer, and three times in the case of
the President, their respective annual salaries, senior executives on KeyCorp's
Management Committee (which includes Messrs. Summers, Bennett, and Bingay)
should own KeyCorp Common Shares with a value equal to at least two times their
salary, and all other senior executives participating in KeyCorp's long term
incentive compensation plan should own KeyCorp Common Shares with a value at
least equal to their salary. Newly hired executives and executives whose stock
ownership did not meet the guidelines at the time established
                                       27
<PAGE>   32

have a reasonable period of time to achieve the level of ownership set forth in
the guidelines. For purposes of these guidelines, Common Shares include shares
actually owned by the executive as well as phantom shares owned under KeyCorp's
Excess 401(k) Savings Plan and Deferred Compensation Plan. At December 31, 1999,
the senior executives covered by KeyCorp's stock ownership guidelines owned, in
the aggregate, 159% of the KeyCorp Common Shares specified by the guidelines.

     Effective January 1, 1999, the Committee established an Automatic Deferral
Plan for two primary reasons: to serve to retain highly incented employees and
to increase employee stock ownership to more closely align the participant's
interests with those of the shareholders. Under the plan, any employee receiving
more than $100,000 of annual incentive compensation (excluding hiring bonuses,
sales commissions, and long term awards) is required to defer receipt of between
20% and 30% of the award exceeding $100,000. The amount deferred is credited to
a phantom KeyCorp common share account, together with a 15% matching
contribution. The account will vest one-third a year over three years, except
that, if the participant voluntarily terminates employment with KeyCorp prior to
age 55 or is terminated for cause, any unvested balance in the account is
forfeited. When amounts in the account vest, the participant receives payment in
KeyCorp Common Shares equal to the vested amount. The officers named in the
Summary Compensation Table on page 16 of this Proxy Statement are participants
in this plan.

     In 1998, the Committee reviewed its practice of granting only nonqualified
stock options as opposed to incentive stock options. Many companies stopped
granting incentive stock options when the capital gains tax rates approximated
ordinary income tax rates. Now that the spread between those rates has widened,
the Committee determined that, in granting options to senior executives in job
grade 89 or above, it would grant incentive stock options up to the maximum
limit prescribed by the Internal Revenue Code with any balance of options
awarded being nonqualified stock options.

     The Committee on a regular periodic basis reviews each of the major
elements of the overall compensation program (i.e. salary, annual and long term
incentive compensation, and stock options) to determine whether that major
element is competitive in the marketplace and effective in incenting desired
performance behavior. In order to assist it with these periodic reviews, the
Committee generally retains an independent outside executive compensation
consultant.

1999 COMPENSATION

     Adjustments to an individual executive's salary are considered annually
using competitive market comparisons and considering the executive's
contribution to KeyCorp's success and accomplishment of individual and unit
goals. The Committee has determined that KeyCorp will be better able to motivate
executives to achieve superior financial performance if a relatively large
portion of senior executive compensation is "at risk", i.e. subject to incentive
compensation plans. Consistent with this approach, annual salary adjustments in
1999 for senior executives (defined as job grade 89 and above) as a group were
in most cases minimal (with exceptions generally being for individuals who were
recently promoted, received new job responsibilities or were in so-called "hot"
areas such as technology or e-commerce). Of the 50 to 60 executives constituting
this senior executive group, approximately 50% received no salary adjustment for
1999.

     Consequently, KeyCorp's Compensation Committee is increasingly emphasizing
"at risk" incentive compensation. This is designed to provide KeyCorp's senior
executives with less total compensation than that

                                       28
<PAGE>   33

of senior executives of peer companies in periods when KeyCorp's performance is
poorer than performance of peer companies and to provide superior total
compensation when performance is superior to the performance of such companies.
KeyCorp maintains both short term incentive compensation plans focused primarily
on annual operating performance and long term incentive compensation plans aimed
at consistent achievement of financial objectives over a multi-year performance
cycle.

     Generally speaking, the senior corporate officers of the Corporation
(including Messrs. Gillespie, Meyer, Bingay, and Bennett) participate in the
annual incentive compensation plan described in the next paragraph. There are
also various short term incentive compensation plans or arrangements for the
different primary and secondary lines of business within KeyCorp. The
performance metrics for these line of business plans are formulated based upon
individual line of business operating plans and objectives. In the case of the
most senior line of business officers (such as Mr. Bingay), their annual
incentive compensation is based upon a combination of the Corporation's overall
performance (as discussed in the next paragraph) and the performance of their
respective line of business. Mr. Summers' incentive compensation was set in
accordance with his employment agreement discussed at pages 24-25 of this Proxy
Statement.

     Under KeyCorp's annual incentive compensation plan, at the beginning of
each year the Committee selects one or more financial criteria or performance
factors and, if more than one factor is selected, assigns a weight to each
factor. The factors are adjusted annually to incent specific performance
behavior designed to achieve the Corporation's operating plan for the year. In
January 1999, the Committee selected the following factors with the indicated
weights: earnings per share growth (35% weight), return on equity (35% weight),
efficiency ratio (15% weight), and fee income per share growth (15% weight). For
each factor, a threshold, target and maximum performance goal is established. In
establishing the target the Committee considers the median performance of the
peer companies with respect to that factor during the preceding 3 and 5 year
periods, as well as the forecast for the current year for the peer group and
KeyCorp's operating plan for the current year. At the conclusion of the year,
KeyCorp's actual performance on each of the factors is determined with the
threshold being 50%, the target being 100%, and the maximum being 200%. If the
threshold is not achieved for a factor, zero is assigned to that factor. Based
on all the factors, a target pool percentage is mathematically established
between 0% and 200%. The Committee has the discretion to increase or decrease
the target pool percentage by 20%. In addition, at the beginning of each year,
the Committee may establish a "knock-out" factor, which is a minimum performance
goal which, unless waived or revised by the Committee, must be achieved before
any incentive compensation is payable under the annual incentive plan. For 1999,
the "knock-out" factor was based on return on equity. Once the target pool
percentage is established, it is multiplied against a target pool. The target
pool is determined by adding up for each officer who is eligible to participate
in the plan a specified percentage (ranging from 15% to 125%) of the market
point of the officer's job grade (for example, if an officer is in job grade 86,
25% of such officer's salary market point would be included in the target pool).
Multiplying the target pool percentage against the target pool establishes the
actual pool of incentive compensation available for distribution. Individual
payouts are based on the individual officer's performance and contribution to
KeyCorp, taking into account the performance and contribution of the group or
line of business in which the officer works. An officer may receive no incentive
compensation in any given year and the plan does not restrict the maximum
incentive award that may be paid to an individual participant so long as it is
within the actual pool of incentive compensation available for distribution for
the year.

                                       29
<PAGE>   34

     Based on the factors specified by the plan, the target pool percentage for
1999 was mathematically calculated to be approximately 95%. The Committee, in
the exercise of its discretion, reduced the target pool percentage to 90%. In
the Committee's view, KeyCorp was impacted by industry-wide trends including: an
increasing interest rate environment, a narrowing net interest margin, a
competitive loan market, and market-induced softness in certain capital markets
businesses. In reducing the target pool percentage, the Committee noted that,
although KeyCorp had record earnings in 1999, it had failed to achieve its 1999
profit plan (by approximately 2%) and that peer group financial performance
appeared to be slightly stronger than KeyCorp's 1999 performance.

     Under KeyCorp's long term incentive compensation plan as in effect prior to
January 1998, the Committee establishes objective criteria by which KeyCorp's
financial performance should be judged for each three year cycle. The criteria
are based on the Committee's judgment of a return on average common equity that
will warrant satisfactory to excellent results for the three year period. For
the three year period 1997-1999, the established criteria could result in a
payout that ranges from zero to 250% of target. The maximum amount for the
1997-1999 performance period would have been earned if return on average common
equity for such three year period, after adjustments which the Committee deems
to be appropriate, equals or exceeds 20%. An individual executive's target is
either 20%, 25%, or 30% of the market point of such officer's job grade. The
average return on common equity for this three year period was 18.18%. This
resulted in a payout of 172.67% of target. The awards were paid or credited to
participating executives in the first quarter of 2000.

     In January 1998, the Committee established a new long term incentive
compensation plan which replaces the existing long term incentive plan for
cycles beginning in 1998 and thereafter. Instead of the three year performance
cycle under the existing plan with a new cycle starting each year, the new plan
has a four year performance cycle which will start every other year. The first
four year performance cycle started in 1998. No new performance cycle started in
1999.

     The Committee believes that senior executives will be motivated, and their
financial interests will be aligned with those of common shareholders, if stock
options are awarded to senior executives. The Committee determines the stock
option policies and makes the actual grants of options. It is the Committee's
policy not to reprice options. In general, the number of options granted to an
executive is based on the executive's job grade. With respect to the Chief
Executive Officer and the President and certain senior executives reporting
directly to them, the Committee has determined that options covering a specific
number of shares of KeyCorp should be granted based on the job position. For
other executives the Committee has established a threshold, target, and maximum
number of shares to be covered by options for each job grade. Within these
guidelines, the Committee bases grants of stock options on management's
recommendation and other factors the Committee deems relevant.

     The aggregate number and vesting terms of options may vary depending on the
Committee's judgment of the best form of long term motivation appropriate under
the particular circumstances. For 1999, the Committee continued its policy
initially established for regular option grants in 1996. Like the options
granted in 1996, these options vest one-third each year, resulting in full
vesting after three years. In 1999, 1,299 executives of KeyCorp (including
Messrs. Gillespie, Meyer, Summers, Bingay, and Bennett) were awarded options
covering 4,648,406 KeyCorp Common Shares. KeyCorp has also adopted a program
whereby stock options can be granted to those employees in lower positions
identified as high performers and/or the future

                                       30
<PAGE>   35

leaders of the organization. Under this program, in 1999, 1,099 of these
employees received options covering a total of 474,950 KeyCorp Common Shares.

     In addition to the foregoing options, in 1999 the Committee granted the
balance of retention options to be awarded to McDonald Investment employees in
connection with the 1998 acquisition of McDonald & Company Investments, Inc. by
KeyCorp (options covering approximately 890,801 Common Shares were awarded in
1999 as the balance of the retention options relating to the McDonald
acquisition, with Mr. Summers being awarded in 1999 retention options covering
60,264 Common Shares).

     The Committee also designed and awarded "premium priced" options to Messrs.
Gillespie and Meyer as a long term incentive to significantly enhance KeyCorp
stock price. In all instances other than these "premium priced" options, the
exercise price under the option is 100% of the market price of the stock at the
date the option was granted. In the case of these "premium priced" options, the
exercise price is substantially above the market price on the date of grant,
which means that the options will not be "in-the-money" until the market value
of KeyCorp stock appreciates above the exercise price. Messrs. Gillespie and
Meyer were awarded 150,000 and 75,000, respectively, "premium priced" options.
The exercise price under one-third of these options is $40 per share, as to the
next third it is $45 per share, and as to the final third, the exercise price is
$50 per share. Consequently, none of these options will be "in-the-money" until
the price of KeyCorp's Common Shares exceeds $40 per share.

     Salary adjustments for senior executives of KeyCorp, the annual and long
term incentive compensation payments to such executives, and the grant of stock
options are based upon the above methodology. In the case of executives with
employment contracts, the same methodology is applied subject to compliance with
salary and bonus minimums specified in such contracts. In the case of executives
other than Mr. Gillespie, the Committee also solicited from Mr. Gillespie an
evaluation of such executive's performance and a compensation recommendation,
which evaluation and recommendation are additional factors considered by the
Committee, in its sole discretion, in applying the above methodology.

     Internal Revenue Code Section 162(m) precludes a public corporation from
taking an income tax deduction for compensation in excess of $1 million for its
chief executive officer or any of its four other highest paid executive
officers. Certain performance-based compensation is exempted from the limit upon
deductibility. (For example, any compensation derived from the exercise of stock
options under employee stock option plans of KeyCorp is exempt from this limit).
KeyCorp's short term and long term incentive compensation plans provide that the
Committee, in its sole discretion, has the authority to require deferral of
payment of all or a portion of awards under any such plan if the Committee
determines that KeyCorp would be denied a deduction for federal income tax
purposes for such award or the portion thereof.

     Mr. Gillespie is subject to an employment agreement with KeyCorp (see pages
20-22 of this Proxy Statement).

     Mr. Gillespie last received a base salary increase effective April 1, 1998.
Mr. Gillespie received no base salary increase in 1999. As in the case of other
senior executives, Mr. Gillespie is a participant in KeyCorp's long term
incentive compensation plan. For the three year period 1997-1999, his award
under the plan was $458,439. As described above (see page 30 of this Proxy
Statement), the payout for the 1997-1999 three year cycle under the long term
incentive compensation plan was mathematically determined based on the
Corporation's average return on equity over the three year period. Under the
annual incentive plan,
                                       31
<PAGE>   36

Mr. Gillespie's target bonus for 1999 was $1,125,000. The Committee determined
that Mr. Gillespie's annual incentive award should be set at the same level as
the target pool percentage established by the Committee for the Corporation
under the annual incentive plan for 1999, i.e. at 90% of target or $1,012,500.
In establishing the annual incentive amount for Mr. Gillespie, the Committee
considered (i) the annual incentive compensation paid to the chief executive
officers of peer companies over the last four most recent years, and (ii)
KeyCorp's 1999 performance which resulted in the target pool percentage under
the annual incentive plan being fixed at 90% (see page 30 of this Proxy
Statement). The Committee determined that Mr. Gillespie's personal performance
in 1999 was consistent with KeyCorp's overall 1999 financial performance.

Compensation and Organization Committee
Board of Directors
KeyCorp
       Cecil D. Andrus
       William G. Bares
       Albert C. Bersticker
       Thomas A. Commes
       Stephen R. Hardis (Chair)*

- ---------------

* Mr. Hardis, who concluded his service as a director of KeyCorp on March 31,
  2000, was the Chair of the Compensation and Organization Committee when it
  submitted the Report on Executive Compensation.

                                       32
<PAGE>   37

                        KEYCORP STOCK PRICE PERFORMANCE

     The following graph compares the stock price performance of KeyCorp's
Common Shares (assuming reinvestment of dividends) with that of the Standard &
Poor's 500 Index, the KBW 50 Index, and a peer group of twelve other major
regional banks ("Peer Group"). Prior to this year's Proxy Statement, the
performance graph compared KeyCorp's performance only to the Standard & Poor's
500 Index and the KBW 50 Index. KeyCorp is included in both indices. The KBW 50
Index includes money-center banks, monoline banks, and major regional banks. The
stock market performance of each of these types of banks varied widely from one
another in 1999 and consequently the results of the KBW 50 Index do not measure
the performance of KeyCorp compared to other comparable major regional banks.
Therefore, beginning with next year's Proxy Statement, the graph will no longer
compare KeyCorp's stock price performance to the KBW 50 Index but will rather
compare KeyCorp's stock price performance to the Peer Group and the Standard &
Poor's 500 Index. The Peer Group is established annually by the Compensation and
Organization Committee and consists of banks that the Committee determines to be
most comparable to KeyCorp in asset size, type of business and other
characteristics. The Compensation and Organization Committee may make
adjustments to the Peer Group to take into account changes occurring in the
industry or changes in a Peer Group member, such as a merger, acquisition, or a
similar event concerning a Peer Group member. The members of the Peer Group are
Bank One Corporation, Comerica Incorporated, First Union Corporation, Firstar
Corporation, FleetBoston Financial Corporation, Huntington Bancshares
Incorporated, National City Corporation, PNC Bank Corp., SunTrust Banks, Inc.,
U.S. Bancorp, Wachovia Corporation, and Wells Fargo & Company.

                  KEYCORP STOCK PERFORMANCE GRAPH* (1994-1999)
[PERFORMANCE GRAPH]

<TABLE>
<CAPTION>
                                              KEYCORP               PEER GROUP               KBW 50                S&P 500
                                              -------               ----------               ------                -------
<S>                                     <C>                    <C>                    <C>                    <C>
12/31/94                                       100.00                 100.00                 100.00                 100.00
                                               114.00                 111.00                 113.00                 110.00
6/30/95                                        129.00                 123.00                 130.00                 120.00
                                               142.00                 138.00                 150.00                 130.00
12/31/95                                       152.00                 148.00                 160.00                 138.00
                                               164.00                 157.00                 177.00                 145.00
6/30/96                                        166.00                 158.00                 178.00                 151.00
                                               190.00                 181.00                 200.00                 156.00
12/31/96                                       220.00                 199.00                 227.00                 169.00
                                               214.00                 207.00                 237.00                 174.00
6/30/97                                        247.00                 241.00                 272.00                 204.00
                                               283.00                 275.00                 313.00                 219.00
12/31/97                                       317.00                 302.00                 331.00                 225.00
                                               341.00                 340.00                 369.00                 257.00
6/30/98                                        323.00                 329.00                 370.00                 265.00
                                               264.00                 287.00                 291.00                 239.00
12/31/98                                       295.00                 337.00                 359.00                 290.00
                                               281.00                 316.00                 370.00                 304.00
6/30/99                                        301.00                 336.00                 395.00                 326.00
                                               244.00                 277.00                 336.00                 305.00
12/31/99                                       211.00                 258.00                 346.00                 351.00
</TABLE>

    * This stock price performance is not necessarily indicative of future price
      performance.

                                       33
<PAGE>   38

                    SHARE OWNERSHIP AND PHANTOM STOCK UNITS

     Five Percent Beneficial Ownership. To the best of KeyCorp's knowledge, no
person owns more than 5% of the outstanding KeyCorp Common Shares.

     Beneficial Ownership of Common Shares and Investment in Phantom Stock
Units. The following table lists current directors of and nominees for director
of KeyCorp, the executive officers included in the Summary Compensation Table,
and all directors, nominees, and executive officers of KeyCorp as a group. The
table sets forth certain information with respect to (1) the amount and nature
of beneficial ownership of KeyCorp Common Shares, (2) the number of phantom
stock units, if any, and (3) total phantom stock units and beneficial ownership
of KeyCorp Common Shares for such current directors, nominees for director, and
executive officers. The information provided is as of January 14, 2000 or, in
Mr. Cutler's case, April 1, 2000, which is the date he became a director of
KeyCorp.

<TABLE>
<CAPTION>
                                                                                              TOTAL PHANTOM
                                     AMOUNT AND NATURE OF      PERCENT OF      PHANTOM       STOCK UNITS AND
                                     BENEFICIAL OWNERSHIP    COMMON SHARES      STOCK      BENEFICIAL OWNERSHIP
               NAME                  OF COMMON SHARES(3)     OUTSTANDING(4)    UNITS(5)      OF COMMON SHARES
               ----                  --------------------    --------------    --------    --------------------
<S>                                  <C>                     <C>               <C>         <C>
Cecil D. Andrus....................          28,800                --                0             28,800
William G. Bares...................          45,600                --           17,545             63,145
James E. Bennett III(1)............          30,775                --           19,600             50,375
Albert C. Bersticker...............          44,800                --            3,412             48,212
James S. Bingay(1).................         278,240                --           11,855            290,095
Edward P. Campbell.................           9,300                --                0              9,300
Dr. Carol A. Cartwright............          13,402                --                0             13,402
Thomas A. Commes...................          60,800                --                0             60,800
Kenneth M. Curtis..................          29,210                --                0             29,210
Alexander M. Cutler................           2,000                --                0              2,000
Robert W. Gillespie(1).............       1,169,652                --          109,314          1,278,966
Henry S. Hemingway(2)..............         196,116                --                0            196,116
Charles R. Hogan...................         358,138                --                0            358,138
Douglas J. McGregor................          28,388                --            9,276             37,664
Henry L. Meyer III(1)..............         748,065                --           31,574            779,639
Steven A. Minter...................          44,358                --           21,871             66,229
Bill R. Sanford....................           1,000                --                0              1,000
Ronald B. Stafford.................          94,410                --                0             94,410
Dennis W. Sullivan.................          43,200                --           47,468             90,668
William B. Summers, Jr. ...........         388,009                --                0            388,009
Peter G. Ten Eyck, II..............          77,396                --                0             77,396
All directors, nominees and
  executive officers as a group
  (24).............................       4,129,891                --          285,226          4,415,117
</TABLE>

- ---------------

(1) With respect to KeyCorp Common Shares beneficially held by these individuals
    or other executive officers under the KeyCorp 401(k) Savings Plan, the
    shares included are as of December 31, 1999.

(2) Certain of these KeyCorp Common Shares are held in trusts over which Mr.
    Hemingway, as a co-trustee, has shared power to vote and dispose of such
    Common Shares.

(3) Includes options vested as of March 14, 2000. The directors, nominees, and
    executive officers listed above hold vested options as follows: Mr.
    Andrus -- 26,800; Mr. Bares -- 40,800; Mr. Bennett -- 26,696; Mr.
    Bersticker -- 40,800; Mr. Bingay -- 258,916; Mr. Campbell -- 7,300; Dr.
    Cartwright -- 12,800; Mr. Commes -- 40,800; Mr. Curtis -- 26,800; Mr.
    Cutler -- 0; Mr. Gillespie -- 942,250; Mr. Hemingway -- 58,872; Mr.
    Hogan -- 49,836; Mr. McGregor -- 26,800; Mr. Meyer -- 605,582; Mr.
    Minter -- 40,800; Mr. Sanford -- 0; Mr. Stafford -- 82,368; Mr.
    Sullivan -- 40,800; Mr. Summers -- 75,867; Mr. Ten Eyck -- 73,332; all
    directors, nominees, and executive officers as a group -- 2,843,973.

(4) No director or executive officer beneficially owns more than 1% of the total
    of outstanding KeyCorp Common Shares plus options vested as of March 14,
    2000.

                                       34
<PAGE>   39

(5) Investments in phantom stock units by directors are made pursuant to the
    KeyCorp Director Deferred Compensation Plan, whereby directors may defer
    payment of all or a portion of their directors fees in a Common Shares
    Account consisting of "phantom stock units." On a quarterly basis, the
    Common Shares Account is credited with an additional number of phantom stock
    units equal to the number of Common Shares that could be purchased at market
    value with the sum of the director's deferred fees for the quarter, plus the
    amount of quarterly dividends on the phantom stock units in the Common
    Shares Account during the quarter as if such phantom stock units were Common
    Shares. At the time of distribution from the Common Shares Account, an
    actual Common Share is issued for each phantom stock unit that is in the
    account.

    Investments in phantom stock units by KeyCorp executive officers are made
    pursuant to the KeyCorp Excess 401(k) Savings Plan (the "Excess 401(k)
    Plan") and KeyCorp Deferred Compensation Plan (the "Deferred Plan"). Under
    both of those Plans, contributions to a participant's phantom stock account
    are treated as if they were invested in KeyCorp Common Shares. At the time
    of distribution, an actual Common Share is issued for each phantom stock
    unit that is in the account.

    No Common Shares are issued in connection with the Director Deferred
    Compensation Plan, the Excess 401(k) Plan or the Deferred Plan until the
    time of distribution from the account (i.e. these are unfunded plans with
    "phantom stock" units); accordingly, directors and executive officers
    participating in these Plans do not have any voting rights or investment
    power with respect to or on account of the phantom stock units until the
    time of distribution from the account, whereupon actual Common Shares are
    issued.

                    SHAREHOLDER PROPOSALS FOR THE YEAR 2001

     The deadline for shareholders to submit proposals to be considered for
inclusion in the Proxy Statement for next year's Annual Meeting of Shareholders
is December 18, 2000. This deadline applies to proposals submitted for inclusion
in KeyCorp's Proxy Statement for the 2001 Annual Meeting under the provisions of
Rule 14a-8 of the Exchange Act.

     In addition, proxies solicited by KeyCorp for the 2001 Annual Meeting will
confer discretionary authority on the proxy holders to vote the proxy on
proposals submitted by shareholders for consideration at the 2001 Annual Meeting
unless (a) the shareholder proposal has been given in writing to the Secretary
of KeyCorp, delivered to, or received at KeyCorp's principal executive offices
not less than 60 nor more than 90 days prior to the Annual Meeting (KeyCorp
intends to make a public disclosure of the date of the Annual Meeting at least
75 days prior to the Annual Meeting), (b) the shareholder submitting the
proposal has complied with the additional requirements set forth in Article 1,
Section 7, of KeyCorp's Amended and Restated Regulations which require that any
shareholder who submits a proposal shall deliver, together with the proposal, a
brief written statement setting forth the reasons for the proposal, such
shareholder's name and record address, the number and class of all shares of
each class of stock of KeyCorp beneficially owned by the shareholder, and any
material interest the shareholder may have in the proposal and (c) the
shareholder has also complied with the further requirements regarding the
proposal under Rule 14a-4(c)(2)(i) through (iii) of the Exchange Act. The date
of the 2001 Annual Meeting of Shareholders has not yet been established by
KeyCorp's Board of Directors, but it is tentatively scheduled for May 17, 2001.
If that tentative date is, in fact, fixed by the Board of Directors as the
Annual Meeting date, a proposal under (a) above must be received at KeyCorp's
principal executive offices not later than March 19, 2001 and not earlier than
February 16, 2001.

                                    GENERAL

     The Board of Directors knows of no other matters which will be presented at
the meeting. However, if other matters properly come before the meeting or any
adjournment, the person or persons voting your shares pursuant to instructions
by proxy card, internet, or telephone will vote your shares in accordance with
their best judgment on such matters.
                                       35
<PAGE>   40

     Certain rules promulgated by the Securities and Exchange Commission
governing proxy disclosure specify the circumstances under which KeyCorp is
required to include in its proxy statement a shareholder proposal, including the
requirement for timely submission of the proposal to KeyCorp by the shareholder.
If a shareholder desires to bring a proposal before the Annual Meeting of
Shareholders which has not been included in KeyCorp's proxy statement, the
shareholder must strictly comply with the applicable notice and procedural
requirements set forth in KeyCorp's Regulations. A copy of the Regulations is
available to any shareholder, without charge, upon request to the Secretary of
KeyCorp. Pursuant to KeyCorp's Regulations, a shareholder must notify KeyCorp
not less than 60 nor more than 90 days prior to the meeting of any business the
shareholder proposes to bring before the meeting for a shareholder vote. These
provisions of the Regulations govern proper submission of items to be put to a
shareholder vote and do not preclude discussion by any shareholder of any
business properly brought before the meeting.

     Shareholders may only nominate a person for election as a director of
KeyCorp at a meeting of shareholders if the nominating shareholder has strictly
complied with the applicable notice and procedural requirements set forth in
KeyCorp's Regulations, including, without limitation, timely providing to the
Secretary of KeyCorp the requisite notice (not less than 60 nor more than 90
days prior to the meeting) of the proposed nominee(s) containing all the
information specified by the Regulations. KeyCorp will provide to any
shareholder, without charge, a copy of the applicable procedures governing
nomination of directors set forth in KeyCorp's Regulations upon request to the
Secretary of KeyCorp.

     KeyCorp will bear the expense of preparing, printing, and mailing this
Proxy Statement. In addition to solicitation by mail, officers and regular
employees of KeyCorp and its subsidiaries may solicit the return of proxies.
KeyCorp has engaged the services of Georgeson & Company Inc. to assist in the
solicitation of proxies at an anticipated cost of $30,000 plus expenses. KeyCorp
will request brokers, banks, and other custodians, nominees, and fiduciaries to
send proxy material to beneficial owners and will, upon request, reimburse them
for their expense in so doing.

     You are urged to vote your shares promptly by telephone, the internet, or
by mailing your signed proxy card in the enclosed envelope in order to make
certain your shares are voted at the meeting. KeyCorp Common Shares represented
by properly executed proxy cards, internet instructions, or telephone
instructions will be voted in accordance with any specification made. If no
specification is made on a properly executed proxy card or by the internet, the
proxies will vote for the election as directors of the nominees named herein
(Issue One of this Proxy Statement), against the shareholder proposal (Issue Two
of this Proxy Statement), and in favor of ratifying the appointment of Ernst &
Young LLP as independent auditors for the fiscal year ending December 31, 2000
(Issue Three of this Proxy Statement). Abstentions and, unless a broker's
authority to vote on a particular matter is limited, broker non-votes are
counted in determining the votes present at a meeting. A broker's authority to
vote on Issue Two is limited but is not limited as to Issues One and Three. As
to Issue Three, a broker non-vote has the same effect as a vote against the
proposal and as to Issue Two a broker non-vote is treated as not being present.
As to Issues Two and Three, an abstention has the same effect as a vote against
the proposal. Until the vote on a particular matter is actually taken at the
meeting, you may revoke a vote previously submitted (whether by proxy card,
internet or telephone) by submitting a subsequently dated vote (whether by proxy
card, internet or telephone) or by giving notice to KeyCorp or in open meeting;
provided such subsequent vote must in all cases be received prior to the vote on
the particular matter being taken at the meeting. Your mere presence at the
meeting will not operate to revoke your proxy card or any prior vote by the
internet or telephone.

                                       36
<PAGE>   41

 ................................................................................

                                          [KEYCORP LOGO]
                   PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                       KEYCORP FOR THE ANNUAL MEETING ON MAY 18, 2000
P            The undersigned hereby constitutes and appoints Robert W.
R            Gillespie, Henry L. Meyer III, and Thomas C. Stevens, and each of
O            them, his/her true and lawful agents and proxies with full power of
X            substitution in each to represent the undersigned at the Annual
Y            Meeting of Shareholders of KeyCorp to be held on May 18, 2000, and
             at any adjournments or postponements thereof, on all matters
             properly coming before said meeting.

<TABLE>
                      <S>                                                           <C>
                      1. Election of Directors: The nominees of the Board of        (change of address)
                         Directors to the class whose term of office will expire    ------------------------------------
                         in 2003 are:                                               ------------------------------------
                         William G. Bares, Dr. Carol A. Cartwright, Robert W.       ------------------------------------
                         Gillespie, Henry S. Hemingway, Steven A. Minter, Ronald    ------------------------------------
                         B. Stafford                                                (If you have written in the above
                      2. Shareholder proposal requesting necessary steps to cause   space, please mark the corresponding
                         the annual election of all directors.                      box on the reverse side of this
                      3. Proposal to ratify the appointment of Ernst & Young LLP    card.)
                         as independent auditors for the fiscal year ending
                         December 31, 2000.
</TABLE>

             YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE
             APPROPRIATE BOXES, SEE REVERSE SIDE, BUT YOU NEED NOT MARK ANY
             BOXES IF YOU WISH TO VOTE IN ACCORDANCE WITH THE BOARD OF
             DIRECTORS' RECOMMENDATIONS.

                                                                SEE REVERSE
                                                                   SIDE
<PAGE>   42

                                    KEYCORP
   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [LOGO]
<TABLE>

<S>                                                                         <C>
                                                     FOR   WITHHELD  FOR ALL
                                                     ALL      ALL    EXCEPT:                                   FOR  AGAINST  ABSTAIN

1. Election of Directors --                          [ ]      [ ]      [ ]  2. Shareholder proposal requesting  [ ]   [ ]      [ ]
   01-William G. Bares, 02-Dr. Carol A. Cartwright,                            necessary steps to cause the
   03-Robert W. Gillespie, 04-Henry S. Hemingway,                              annual election of all directors.
   05-Steven A Minter, 06-Ronald B. Stafford
                                                                            3. Ratification of appointment of   [ ]   [ ]      [ ]
                                                                               independent auditors.
- --------------------------------------------
 Nominee exception


                                                                             Address Change Requested            [ ]


                                                                                                       Date:                  , 2000
                                                                                                            ------------------

                                                                                                       -----------------------------

                                                                                                       -----------------------------
                                                                                                       Signature(s)

                                                                 NOTE: Please sign exactly as name appears hereon. Joint owners
                                                                       should each sign. When signing as attorney, executor,
                                                                       administrator, trustee or guardian, please give full title as
                                                                       such.
                                                                 This proxy when properly executed will be voted in the manner
                                                                 directed herein by the undersigned shareholder. If no direction is
                                                                 made, this proxy will be voted FOR the election of the listed
                                                                 nominees, AGAINST Issue 2 and FOR Issue 3.
                                                                 In accordance with their judgment, the proxies are authorized to
                                                                 vote upon any other matters that may properly come before the
   THE BOARD OF DIRECTORS RECOMMENDS A VOTE                      meeting. The signer hereby revokes all proxies heretofore given by
   AGAINST ISSUE 2 AND FOR ISSUE 3.                              the signer to vote at said meeting or any adjournments thereof.


- ------------------------------------------------------------------------------------------------------------------------------------
       CONTROL NUMBER
                                                        FOLD AND DETACH HERE

                                                                                                                      [KEYCORP LOGO]

                                       NOW YOU CAN VOTE YOUR SHARES BY TELEPHONE OR INTERNET
                          QUICK  --  EASY  --  IMMEDIATE  --  AVAILABLE 24 HOURS A DAY  --  7 DAYS A WEEK

KeyCorp encourages you to take advantage of the new and convenient ways to vote your shares. If voting by proxy, this year you may
vote by mail, or choose one of the two methods described below. Your telephone or Internet vote authorizes the named proxies to vote
your shares in the same manner as if you marked, signed, and returned your proxy card in the election of directors and on the other
proposals before the shareholders as well as, in accordance with their judgment, upon other matters that may properly come before
the meeting. To vote by telephone or Internet, read the accompanying proxy statement and then follow these easy steps:

                        ----------------------------------------------------------------------------
TO VOTE BY PHONE        Call toll-free 1-888-776-5658 in the United States or Canada any time on a
                        touch-tone telephone. There is NO CHARGE to you for the call.

                        Enter the 6-digit CONTROL NUMBER located above.

                        Option #1:   To vote as the Board of Directors recommends on ALL
                                     Proposals: Press 1

                                     When asked, please confirm your vote by pressing 1.

                        Option #2:   If you choose to vote on each proposal separately, press
                                     0 and follow the simple recorded instructions.
                        ----------------------------------------------------------------------------


                        ----------------------------------------------------------------------------
TO VOTE BY INTERNET     Go to the following website:
                        www.harrisbank.com/wproxy
                        -------------------------

                        Enter the information requested on your computer screen, including your
                        6-digit CONTROL NUMBER located above.

                        Follow the simple instructions on the screen.
                        ----------------------------------------------------------------------------

   If you vote by telephone or the Internet, DO NOT mail back the proxy card.

                                                       THANK YOU FOR VOTING!

</TABLE>


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