UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report: (Date of Earliest Event Reported):
February 19, 1998
THE QUIZNO'S CORPORATION
(Exact name of registrant as specified in its charter)
Colorado 000-23174 84-1169286
(State or other jurisdiction (Commission (IRS Employer
of incorporation) File Number) Identification No.)
1099 18th Street, Suite 2850, Denver, Colorado, 80202
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code: (303) 291-0999
Item 5. Other Events. Other event
Press release regarding launching first national TV campaign
Exhibit No. Description Reg. S-K Item No.
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*99.1 Press release 99
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
THE QUIZNO'S CORPORATION
Date: February 20, 1998 By:/s/ John L. Gallivan
John L. Gallivan, Chief Financial Officer
<PAGE>
EXHIBIT INDEX
Exhibit No. Description Reg. S-K Item No.
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*99.1 Press release 1
QUIZNO'S CLASSIC SUBS
EXCEEDING ALL EXPECTATIONS
FOR RELEASE: THURSDAY, FEBRUARY 19, 1998 6 A.M. MOUNTAIN TIME
QUIZNO'S LAUNCHES FIRST NATIONAL TV CAMPAIGN
DENVER, Colo. - The Quizno's Corporation (Nasdaq: QUIZ) based here announces
its first national television campaign for its QUIZNO's Subs restaurants will
begin on February 23 on nine major cable channels. The first of three flights
scheduled for 1998 will be rolled out in local QUIZNO's markets with a Lucky
Combo promotion offering customers either a free lottery scratch ticket or $1
off with the purchase of the featured daily combo meal.
The QUIZNO'S chain is expanding nationally and in Canada. Currently, nearly
300 QUIZNO'S locations are open in 35 states and British Columbia, Canada and
more than 100 markets are under development.
"This is an exciting milestone for us," said Rick Schaden, QUIZNO'S President
and CEO. "As the third largest sub sandwich chain in the U.S., the time is
right for us to begin building our brand equity using national media. In
addition to introducing our distinctive Classic Sub product to more consumers,
national TV will support development efforts in all our regional territories."
The Lucky Combo promotion is designed so that each restaurant decides its
daily Lucky Combo. It changes every day and can be sub, chips and drink; sub
and soup; soup and salad; or any other combination of menu items.
"This campaign gives all QUIZNO'S managers the flexibility to implement the
promotion at a local level to best suit their customers," said Sue Hoover,
Senior Vice President of Marketing.
Morey Mahoney Advertising, Inc. in Denver developed the creative for the ads,
which were directed by Jim Lund of James Productions in Minneapolis. Morey
Mahoney also is buying the media. A series of three 15-second commercials
will run nationally on CNN, CNN Headline News, ESPN, TNT, USA, TBA, A&E,
Discovery and Lifetime. The ads take a humorous approach, focusing on
QUIZNO'S unique oven-baked sub sandwiches and a play on the word "toasted".
Local promotions are advertised in 15-second tags, making 30-second spots to
run in local markets on cable and broadcast television.
QUIZNO'S is an Italian-style deli that service signature oven-baked subs using
high quality meats and cheeses on QUIZNO'S proprietary recipe, soft Italian
baguettes. Every sandwich is made to order and run open-faced through an oven
to toast the bread and melt the cheese. QUIZNO'S also serves a variety of
soups, salads and its own line of tasty desserts.
QUIZNO'S has grown from 18 units in 1991 to 335 restaurants, including Bain's
deli franchises, which are acquired in late 1997.
For more information contact:
Sue Hoover, Sr. VP, Marketing
The QUIZNO'S Corporation
1-303-291-0999, ext. 3242
