HIRSCH INTERNATIONAL CORP
S-3, 1996-09-06
INDUSTRIAL MACHINERY & EQUIPMENT
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As filed with the Securities and Exchange Commission on September 6, 1996
                                        Registration No. 333-____________
===========================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                               -------------------
                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                           HIRSCH INTERNATIONAL CORP.
             (Exact name of Registrant as specified in its charter)
                               Delaware 11-2230715
                (State or other jurisdiction of (I.R.S. Employer
              incorporation or organization) Identification Number)

                             200 Wireless Boulevard
                            Hauppauge, New York 11788
                                 (516) 436-7100
                   (Address, including zip code, and telephone
                         number, including area code, of
                    Registrant's principal executive offices)

                                  Henry Arnberg
                                    President
                           Hirsch International Corp.
                             200 Wireless Boulevard
                            Hauppauge, New York 11788
                                 (516) 436-7100
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:
                             Raymond S. Evans, Esq.
                    Ruskin, Moscou, Evans & Faltischek, P.C.
                              170 Old Country Road
                             Mineola, New York 11501
                                 (516) 663-6500
                           (516) 663-6641 (Facsimile)

     Approximate date of commencement of proposed sale to the public: As soon as
practicable after this Registration Statement becomes effective.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest reinvestment plans, check the following box [ ]

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, check the following box: [x]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
==================================================================================================================================


                                     Number of shares         Proposed maximum          Proposed maximum
  Title of each class of securities        to be               offering price          aggregate offering          Amount of
      to be registered                  registered              per share (1)            price (1)             registration fee
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                      <C>                    <C>                            <C>
  Common Stock,
  $.01 par value issuable upon           205,078                   $15.63               $3,205,369                   $1,105
exercise of warrants (2)
- ----------------------------------------------------------------------------------------------------------------------------------
  Common Stock Purchase Warrants         205,078                     $.0005                $100                         (3)
==================================================================================================================================
</TABLE>

     (1) Estimated  solely for purposes of calculating the  registration fee and
based on the average bid and asked price as of  September  3, 1996,  pursuant to
Rule 457(c).

     (2) Pursuant to Rule 416, there are also being  registered an indeterminate
number of shares of the  Registrant's  Common  Stock  which may become  issuable
pursuant to the anti-dilution provisions of the Warrants.

     (3) No fee due pursuant to Rule 457(g).

     The Registrant  hereby amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
===========================================================================


<PAGE>





PRELIMINARY PROSPECTUS DATED SEPTEMBER 6, 1996, SUBJECT TO COMPLETION

     Information  contained  herein is subject to  completion  or  amendment.  A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.


PROSPECTUS

                           HIRSCH INTERNATIONAL CORP.

                     205,078 Shares of Class A Common Stock
                 205,078 Class A Common Stock Purchase Warrants


     This  Prospectus  relates  to the offer by  certain  securityholders  named
herein (the "Selling  Securityholders") for sale to the public from time to time
of (i) 205,078 Common Stock Purchase  Warrants (the "Warrants")  exercisable for
the  purchase of the Class A Common  Stock of Hirsch  International  Corp.  (the
"Company");  and (ii) 205,078 shares of the Company's  Class A Common Stock (the
"Common  Stock")  issuable upon the exercise of the Warrants.  The Warrants were
issued to the  Representative  of the Underwriters  (the  "Representative")  and
certain officers of the  Representative in connection with the Company's initial
public  offering  completed  on February  17,  1994 (the  "IPO").  Each  Warrant
entitles the holder to purchase  one share of Common Stock at an exercise  price
of $5.56 per share. The shares of Common Stock being offered hereby are referred
to herein as the  "Shares."  The  Company  is  registering  the  Shares  and the
Warrants  pursuant  to  contractual  obligations  incurred  by  the  Company  in
connection with the original  issuance of the Warrants.  Except for the exercise
price  received by the Company  upon  exercise of such of the Warrants as may be
exercised, the Company will not receive any proceeds from the sale of the Shares
or the  Warrants  offered  hereby.  See  "Selling  Securityholders"  and "Use of
Proceeds."

     The Common  Stock is traded on The  Nasdaq  Stock  Market  under the symbol
"HRSH." As of  September  3, 1996,  the last sale price for the Common  Stock as
reported  on The  Nasdaq  Stock  Market was  $16.00.  There is no market for the
Warrants which are held of record by 4 persons and it is unlikely that a trading
market will arise as a result of this offering.

     Any or all of the Shares and Warrants offered hereby may be sold, from time
to time,  to  purchasers  directly by the Selling  Securityholders.  The Selling
Securityholders and any underwriters,  dealers or agents that participate in the
distribution of Shares may be deemed to be  underwriters  under the Act, and any
profit  on the  sale  of the  Shares  or  Warrants  by them  and any  discounts,
commissions  or  concessions  received by them may be deemed to be  underwriting
discounts  and  commissions  under the Act.  The Shares and the  Warrants may be
sold, from time to time, in one or more  transactions at a fixed offering price,
which may be changed,  or at varying prices determined at the time of sale or at
negotiated prices. The distribution of securities by the Selling Securityholders
may be  effected  in one or more  transactions  on The  Nasdaq  Stock  Market or
otherwise. Usual and customary or specifically

                                        2

<PAGE>



negotiated  brokerage fees, discounts and commissions may be paid by the Selling
Securityholders in connection with such sales of securities.

     The   Company  has   informed   the   Selling   Securityholders   that  the
anti-manipulation  provisions  of Rules  10b-6  and 10b-7  under the  Securities
Exchange Act of 1934 (the "Exchange Act") may apply to their sales of the Shares
and Warrants.  The Company also has advised the Selling  Securityholders  of the
requirements  for delivery of this Prospectus in connection with any sale of the
Shares or Warrants.

                              --------------------

     See "Risk  Factors"  on Page 7 for a  discussion  of certain  factors  that
should be considered by prospective purchasers of the Shares offered hereby.

                              --------------------

     THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED BY THE SECURITIES
AND  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION  PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.


     The date of this Prospectus is ____________________, 1996



     No dealer, sales representative or other person has been authorized to give
any information or to make any  representation  in connection with this offering
other  than  those  contained  in this  Prospectus,  and if given or made,  such
information or representation  must not be relied upon as having been authorized
by the  Company.  This  Prospectus  does  not  constitute  an offer to sell or a
solicitation  of an offer to buy the Shares and the Warrants  offered  hereby by
anyone  in any  jurisdiction  in  which  such an offer  or  solicitation  is not
authorized,  or in which the persons making such an offer or solicitation is not
qualified  to do so,  or to any  person to whom it is  unlawful  to make such an
offer or solicitation. Neither the delivery of this Prospectus nor any sale made
hereunder  shall,  under  any  circumstances,  create  an  implication  that the
information contained herein is correct as of any date subsequent to its date.

                              --------------------


                              AVAILABLE INFORMATION

     The Company has filed with the  Securities  and  Exchange  Commission  (the
"Commission"),  a Registration Statement on Form S-3 under the Securities Act of
1933,  as amended  (the "Act"),  with  respect to the Shares and Warrants  being
offered  hereby.  This Prospectus does not contain all the information set forth
or incorporated by reference in such Registration Statement and the exhibits and

                                        3

<PAGE>



schedules  relating  thereto,  certain  portions  of which have been  omitted as
permitted  by  the  rules  and  regulations  of  the  Commission.   For  further
information  with respect to the Company and the Shares and Warrants  offered by
this Prospectus,  reference is made to such Registration  Statement and exhibits
and  schedules  thereto  filed as part  thereof,  which may be examined  without
charge at the  offices of the  Commission  and  copied at the  public  reference
facilities  maintained by the Commission at 450 Fifth Street, N.W.,  Washington,
D.C. 20549.  Copies of such material may be obtained at prescribed rates by mail
from the Public Reference Section of the Commission. The Registration Statement,
including the exhibits and schedules  thereto,  can also be accessed through the
EDGAR terminals in the Commission's Public Interest Rooms in Washington, Chicago
and New York or  through  the World Wide Web at  http://www.sec.gov.  Statements
contained in this  Prospectus  or in any document  incorporated  by reference in
this Prospectus as to the contents of any contract or other document referred to
are not necessarily  complete. In each instance reference is made to the copy of
such  contract  or  other  document  filed  as an  exhibit  to the  Registration
Statement,  each  such  statement  being  qualified  in  all  respects  by  such
reference.

     The Company is subject to the  information  requirements  of the Securities
Exchange Act of 1934 (the "Exchange  Act"), and in accordance  therewith,  files
reports, proxy statements and other information with the Securities and Exchange
Commission  (the  "Commission").   Such  reports,  proxy  statements  and  other
information  can be  inspected  and  copied at the public  reference  facilities
maintained by the Commission at Room 1024, 450 Fifth Street,  N.W.,  Washington,
D.C. 20549 and at the Commission's regional offices located at Seven World Trade
Center, 13th Floor, New York, New York 10048 and Northwestern Atrium Center, 500
West Madison Street,  Chicago,  Illinois  60661.  Copies of such material can be
obtained  at  prescribed  rates  from  the  Public  Reference   Section  of  the
Commission,  450 Fifth Street, NW, Washington,  D.C. 20549. The Company's Common
Stock is quoted on the NASDAQ  Stock Market and reports,  proxy  statements  and
other information concerning the Company may also be inspected and copied at the
offices of the NASDAQ Stock Market, Inc., NASDAQ Operations,  1735 K Street, NW,
Washington, D.C. 20549.

                       DOCUMENTS INCORPORATED BY REFERENCE

     The following documents previously filed by the Company with the Commission
are hereby incorporated by reference in this Registration Statement:


     (1) The Company's Annual Report on Form 10-K for the year ended January 31,
1996;

     (2) The Company's Quarterly Report on Form 10-Q for the quarter ended April
30, 1996;

     (3) The Company's  Current  Report on Form 8-K filed with the Commission on
June 19, 1996, as amended by the Company's  Form 8-K/A filed with the Commission
on August 16, 1996;

     (4) The Company's Report on Form 10-C reflecting the increase in the number
of shares of Common Stock  outstanding  as a result of a 5-for-4  stock split on
July 22, 1996 and the amendment to the Company's Stock Option Plan;

     (5) The Company's Proxy Statement dated May 23, 1996;


                                        4

<PAGE>



     (6)  The  description  of  the  Company's  Common  Stock  contained  in the
Company's  Registration  Statement on Form 8-A (No. 0-23434),  as filed with the
Commission on February 14, 1994.


     All documents  subsequently  filed by the  Registrant  pursuant to Sections
13(a),  13(c),  14 or  15(d)  of  the  Exchange  Act  after  the  date  of  this
Registration  Statement  and prior to the filing of a  post-effective  amendment
which indicates that all securities offered have been sold or which removes from
registration  all  securities  then  remaining  unsold,  shall be  deemed  to be
incorporated  by reference  into this  Registration  Statement  and to be a part
hereof from the date of filing of such documents.  Any statement  contained in a
document  incorporated or deemed to be incorporated by reference herein shall be
deemed to be modified or superseded for purposes of this Registration  Statement
to the extent that a  statement  contained  herein or in any other  subsequently
filed document which also is or is deemed to be incorporated by reference herein
modifies  or  supersedes  such  statement.  Any such  statement  so  modified or
superseded  shall  not be  deemed,  except  as so  modified  or  superseded,  to
constitute a part of this Registration Statement.

     The Company  undertakes to provide  without charge to each person to whom a
Prospectus is delivered,  upon oral or written request of such person, a copy of
any  document  that has  been  incorporated  in this  Prospectus  by  reference.
Requests  for such  documents  should be  directed to the Company at its offices
located at 200 Wireless Boulevard,  Hauppauge,  New York 11788 (Telephone Number
(516) 436-7100), Attention: Secretary.

                                   THE COMPANY

     Hirsch  International  Corp. (the "Company") is a single source provider to
the  embroidery  industry  of  a  complete  line  of  technologically   advanced
singlehead and multihead embroidery equipment,  comprehensive  customer service,
support and  training,  and  diversified  value added  products,  including  (i)
leading edge proprietary  application software; (ii) equipment leasing programs;
and (iii) an expanding line of embroidery supplies and accessories.  The Company
believes  that its breadth of products and services is unmatched and will enable
it to continue to strengthen its competitive  position in the  marketplace.  The
Company's  revenues  have  increased  from $72.3  million in fiscal  1995 to $91
million in fiscal 1996.  Earnings per share have increased from $.66 to $.87 for
the same  periods.  For the first six months of fiscal 1996  revenues were $43.6
million  compared  to revenues of $55.6  million  for the  comparable  period of
fiscal  1997.  Earnings  per  share  increased  from  $.42 to $.53  for the same
periods.

     The  embroidery  equipment and value added products sold by the Company are
widely used by contract  embroiderers,  large and small manufacturers of apparel
and fashion accessories,  retail stores, and embroidery  entrepreneurs servicing
specialized  niche  markets.  The  Company's  customers  include  large  apparel
manufacturers,  such as Wearguard,  Osh Kosh B'gosh, the William Carter Company,
Gerber Childrenswear and 5 B's, rapidly growing specialty apparel manufacturers,
such as Champion Products,  Cintas, Fruit of the Loom, Logo Athletic and Russell
Corporation,  manufacturers of caps,  towels,  linens and home furnishings,  and
embroidery entrepreneurs selling customized specialty products to, among others,
fraternal organizations, school systems, sports leagues, specialty retailers and
promotional advertisers.

     Growth  in  the  Company's  sales  of  singlehead  and  multihead  machines
continues to be driven by rapid technological advances in software and hardware.
These advances have reduced customers'  embroidery  production costs,  increased
customers' profit margins and created new embroidery

                                        5

<PAGE>



applications and markets, including the emergence of embroidery entrepreneurs as
a  growing  segment  of the  marketplace.  The  Company  collaborates  with  its
suppliers in connection with their development of new embroidery equipment,  and
develops application software to enhance the efficiency of producing embroidered
designs.  One such recently  introduced  embroidery  machine allows garments and
caps to be decorated with multiple colored chenille embroidery.  The Company has
also introduced a proprietary 32-bit application software line which operates in
the Microsoft Windows(R) 95 environment.

     The  Company  has the  exclusive  right  to sell  new  embroidery  machines
manufactured by Tajima  Industries Ltd.  ("Tajima") in the United States east of
the Mississippi River and in the states of Kansas and Missouri. Tajima is one of
the world's  leading  manufacturers  of embroidery  machines.  In addition,  the
Company sells new embroidery  machines  manufactured by Brother  Industries Ltd.
("Brother")  in that  territory  as well as in the  states  of  Illinois,  Iowa,
Minnesota and Wisconsin.

     On June 7, 1996 Hirsch  International Corp. acquired all of the outstanding
capital stock of Sewing Machine  Exchange,  Inc. ("SMX") for $8.69 million.  The
purchase price was payable by delivery to each of the two shareholders of SMX of
a promissory note in the principal amount of $4.25 million and by delivery of an
aggregate of 9,375 shares of the Company's Class A Common Stock. Pursuant to the
terms of the  promissory  notes,  the Company  was  required to make a principal
payment  on each note in the amount of $2.5  million  on June 12,  1996 with the
balance of each note ($1.75 million) payable in 60 equal monthly installments of
principal and interest beginning July 7, 1996.

     In order to fund the  acquisition  of SMX and to repay  approximately  $2.5
million of SMX debt, the Company entered into a $7.5 million term loan agreement
with a bank.

     As a  result  of the  acquisition  of SMX,  the  Company  is now  also  the
exclusive  distributor in the states of Illinois,  Iowa,  Minnesota,  Wisconsin,
North and South Dakota and Nebraska of single and multihead  embroidery machines
manufactured  by  Tajima.   In  additional,   SMX  sells  embroidery   equipment
manufactured by Melco Embroidery  Systems.  The Tajima and Brother  territories,
including the additional states acquired as a result of the SMX acquisition, are
collectively referred to herein as the "New Equipment Territory."

     The  Company's  value  added  products  are sold within and outside the New
Equipment Territory.  These products include software developed by the Company's
subsidiary,  Pulse Microsystems Ltd. ("Pulse"), lease financing programs offered
through the Company's subsidiary,  HAPL Leasing Co., Inc. ("HAPL Leasing"),  and
embroidery  supplies offered through the Company's  Embroidery  Supply Warehouse
division  ("ESW").  The Company also sells used embroidery  machines outside the
New Equipment Territory.

     The Company's  strategy is to continue to enhance revenue and profitability
by (i) increasing the overall size of the  embroidery  equipment  market and the
Company's market share;  (ii) increasing  market  penetration of its value added
products within and outside the New Equipment Territory; and (iii) improving and
introducing proprietary value added products developed internally or obtained by
strategic acquisition.

     The  Company's  principal  executive  offices are  located at 200  Wireless
Boulevard,  Hauppauge,  New  York  11788,  and its  telephone  number  is  (516)
436-7100.



                                        6

<PAGE>



                                  RISK FACTORS

     In addition to the other  information  contained  in this  Prospectus,  the
following  risk  factors  should  be  considered   carefully  in  evaluating  an
investment in the Shares or Warrants offered hereby.

Dependence on Suppliers

     For  the six  months  ended  July  31,  1996,  approximately  76.6%  of the
Company's  revenues  resulted  from the sale or  lease of  embroidery  equipment
supplied by Tajima. Although the Company's exclusive  distributorship  agreement
with Tajima (the  "Tajima  Agreement")  has an  expiration  date of February 20,
2011,  it may be terminated  at any time on two years  advance  written  notice.
Management  believes that the  possibility  of  termination  by Tajima is remote
because  Tajima sells only through its  exclusive  distributors,  the Company is
Tajima's largest  distributor in the world and the Company has been distributing
Tajima  embroidery  equipment for  approximately  20 years. The Company believes
that  if it were to  lose  Tajima  as a  supplier  it  would  be able to  secure
alternative sources of supply within a reasonable period of time. However, there
can be no  assurance  that there would not be a material  adverse  effect on the
Company if it were to lose Tajima as a supplier.

     For  the six  months  ended  July  31,  1996,  approximately  12.7%  of the
Company's  revenues resulted from the sale of embroidery  equipment  supplied by
Brother.  Currently,  there is no written  agreement  between  the  Company  and
Brother  and there can be no  assurance  that  Brother  will  remain a source of
supply for the Company.  If the Company  were to lose Brother as a supplier,  it
would continue to sell comparable  embroidery  machines  manufactured by Tajima.
However,  the  loss of  Brother  as a  supplier  would  increase  the  Company's
dependence on Tajima.

     The Company  maintains  inventory  representing  one months' sales, and its
ordering cycle is approximately three to four months. The interruption of supply
resulting from production or other problems could have a material adverse effect
on the  Company's  inventory  levels and  revenues.  The Company  has  purchased
business  interruption  insurance  covering profits up to $6,000,000 lost due to
the  interruption  of supply from Tajima or Brother or for any reason other than
earthquake or flood.

Risk of Leasing Operations

     HAPL Leasing reduces its leasing risk by selling  substantially  all of its
leases to financial institutions on a non-recourse basis. To date, HAPL has sold
approximately  $66.2 million,  or 89.6% of its leases to  third-party  financial
institutions on a non-recourse basis. In some cases, third party funding sources
condition their purchase of leases on the  establishment  of a payment  history.
HAPL  Leasing  also  retains  selected  leases  for which it has not  obtained a
purchase  commitment  from its  funding  sources.  In each case where a lease is
retained,  HAPL  Leasing  applies its  policies  and  procedures  along with its
knowledge  of the  industry  to  determine  whether  to enter  into  the  lease,
including  an  evaluation  of  the  purchaser's   business   prospects  and  the
creditworthiness of the principals. HAPL Leasing sells these leases if financing
becomes  available  at a later  date.  The  leases  retained  create the risk of
nonpayment by lessees,  including the risk that foreclosure could be hampered by
bankruptcy or other legal  proceedings,  and the risk that foreclosed  equipment
cannot be released or sold due to market conditions or the physical condition of
the  equipment.  In addition,  the Company and HAPL Leasing would continue to be
obligated to repay funds  borrowed,  if any, to finance  purchases of the leased
equipment.


                                        7

<PAGE>



     The  operations  of HAPL Leasing are interest rate  sensitive.  If interest
rates rise, there can be no assurance that profit margins can be maintained, and
the operations of HAPL Leasing could be adversely effected.

     HAPL Leasing's  strategy is to enter into leases that qualify as sales-type
leases for which  revenue is  recognized  immediately  in an amount equal to the
present value of minimum lease payments.  However, high interest rates, weakness
of  the  U.S.  dollar,  poor  general  economic  conditions,  embroidery  market
conditions,  or other factors, could result in HAPL Leasing having to enter into
operating leases. Unlike sales-type leases, revenue relating to operating leases
is  recognized  over the term of the lease,  resulting  in  deferral  of revenue
recognition.  HAPL Leasing  does not  currently  intend to enter into  operating
leases.

Risk of Technological Change

     The Company's products, in particular,  the embroidery machines produced by
Tajima and Brother and proprietary  application software developed by Pulse, are
subject  to  technological  advances  and  new  product  introductions.  Current
competitors or new market entrants could  introduce  products with features that
render  products sold by the Company and products  developed by Tajima,  Brother
and/or Pulse less  marketable.  The Company's  future success will depend,  to a
certain  extent,  on the  ability  of  Tajima,  Brother  and  Pulse  to adapt to
technological  change and address  market needs.  There can be no assurance that
Tajima,  Brother or Pulse will be able to keep pace with technological change or
the demands of the marketplace.

     The Company's  software  products,  like software programs  generally,  may
contain  undetected  errors  or bugs when  introduced,  or as new  versions  are
released. While the Company's current products have not experienced post-release
software errors that have had a significant  financial or operational  impact on
the Company,  there can be no assurance that such problems will not occur in the
future,  particularly as the Company's software programs continue to become more
complex and  sophisticated.  Such  defective  software  may result in loss of or
delay  in  market  acceptance  of  the  Company's  software  products,  warranty
liability or product recalls.

     While the Company has been granted  patent and  copyright  protections,  it
does  not  believe  that  the  ownership  of such  patents  or  copyrights  is a
significant  factor in its business or that its success is materially  dependent
upon the ownership,  validity or  enforceability  of such patents or copyrights.
Existing  intellectual  property laws afford  limited  protection of patents and
copyrights  and  unauthorized  parties may obtain and use  information  that the
Company regards as proprietary.  The Company intends to enforce its intellectual
property  rights,  but there can be no assurance  that it will be  successful in
doing so.

Competition

     The Company  competes with at least one other  significant  distributor and
one major  equipment  manufacturer  that sell  directly  into the New  Equipment
Territory.   Other  distributors  and  original  equipment  manufacturers  could
increase  their efforts to distribute  products into the Company's  markets.  In
addition,  the Company's  customers are subject to competition from importers of
embroidered products, which could adversely effect the Company's operations.



                                        8

<PAGE>



Dependence on Key Personnel

     The Company's  continued  success will depend to a significant  extent upon
the  abilities and continued  efforts of Henry  Arnberg,  Chairman of the Board,
President and Chief  Executive  Officer of the Company,  Paul Levine,  Executive
Vice President,  Chief Operating Officer,  Secretary and Director of the Company
and  Kenneth  Shifrin,  Vice  President-Finance,  Chief  Financial  Officer  and
Assistant  Secretary of the Company.  Pulse's continued success will depend to a
significant  extent upon the abilities and  continued  efforts of Tas Tsonis,  a
Director  and Vice  President  of the Company and  President  of Pulse and Brian
Goldberg,  Vice  President of the Company and Executive Vice President of Pulse.
The loss of their  services or the  services of other key  management  personnel
could have a material  adverse  effect upon the Company.  In order to manage its
planned  growth,  the Company will need to employ  additional  qualified  senior
management personnel. There can be no assurance that the Company will be able to
attract and retain such personnel.

Control By Principal Stockholders; Anti-Takeover Provisions

     Henry  Arnberg,  the Chairman of the Board,  President and Chief  Executive
Officer of the Company,  and Paul Levine, a director,  Executive Vice President,
Chief Operating  Officer and Secretary of the Company,  beneficially  own in the
aggregate  2,657,249 shares of the Company's Class B Common Stock. The Company's
certificate of incorporation  provides that as long as the number of outstanding
shares of Class B Common Stock equals or exceeds  400,000,  the holders  thereof
will  be  able  to  elect  two-thirds  of  the  Company's  Board  of  Directors.
Accordingly, Messrs. Arnberg and Levine will be able to dispose of a significant
amount of their  Class B Common  Stock  while  retaining  the  ability  to elect
two-thirds of the Company's  Board of Directors.  Because of such  ownership and
their  positions  with the Company,  Messrs.  Arnberg and Levine will be able to
continue to control management policy and make decisions relating to the conduct
of the  business of the Company,  except as  otherwise  provided in the Delaware
General Corporation Law. The loss of control of Messrs. Arnberg and Levine could
result  in  termination  of the  Tajima  Agreement.  In  addition,  the Board of
Directors  without further action by stockholders can issue preferred stock with
provisions  that could make it more difficult to acquire a controlling  interest
in the Company.  Further,  Section 203 of the Delaware  General  Corporation Law
contains  provisions  that may  have  the  effect  of  discouraging  unsolicited
takeover bids from third parties.

                                 USE OF PROCEEDS

     Other than the exercise  price of such of the Warrants as may be exercised,
the Company will not receive any of the proceeds  from the sale of the Shares or
the Warrants  offered  hereby.  The Company will pay the costs of this offering,
which are estimated to be $24,605.  Holders of the Warrants are not obligated to
exercise  their  Warrants,  and there can be no assurance that such holders will
choose  to  exercise  all or any of such  Warrants.  The gross  proceeds  to the
Company in the event that all of the Warrants are exercised would be $1,140,234.

     The Company intends to apply the net proceeds it receives from the exercise
of the Warrants, to the extent any are exercised, to augment its working capital
and for general corporate purposes.



                                        9

<PAGE>



                             SELLING SECURITYHOLDERS

     The following table sets forth certain  information with respect to persons
as to which the Company is  registering  the Shares for resale to the public and
assumes the  exercise of all of the  Warrants and the sale of all of the Shares.
See "Plan of Distribution."

<TABLE>
<CAPTION>


                                                                                                             Common Stock
                                                    Common Stock                                              Beneficial
                                                     Beneficial                      Maximum                Ownership After
                                                   Ownership Prior                    Amount                   Offering if
             Stock                                 to Offering (1)                  to be Sold               Maximum is Sold
                                           Amount                 Percent                               Amount         Percent
<S>                                         <C>                     <C>                <C>                <C>           <C>    <C>

Janney Montgomery Scott Inc.              109,922                  1.4%               109,922              0              *
Herbert M. Gardner                         61,001 (2)                *                 42,042           18,959            *
William J. Barrett                         62,548 (3)                *                 42,042           20,506            *
Ira M. Cotler                              14,182 (4)                *                 11,074            3,108            *

</TABLE>

- ------------------------
* Less than 1%


     (1) Includes the Shares underlying the Warrants.

     (2) Includes  8,202 shares held in his  retirement  account.  Also includes
1,640 shares owned by his wife as to which he  disclaims  beneficial  ownership.
Includes  options to purchase  9,117  shares of Class A Common  Stock.  Does not
include options to purchase 9,638 shares of Class A Common Stock not exercisable
within sixty (60) days.

     (3)  Includes  2,460  shares  owned by his  wife as to  which he  disclaims
beneficial ownership.

     (4) Includes  1,640  shares of Class A common Stock owned  jointly with his
children.


     Pursuant to the terms of the  Warrants,  the  Company has agreed,  upon the
request of the Selling Securityholders,  to register the Warrants and the Shares
underlying  the Warrants  under the  Securities  Act of 1933 and to include such
Shares and Warrants in any appropriate  registration statement which is filed by
the Company during that period.  The Company has agreed to pay all  registration
expenses in connection with any requested registration,  except that the Selling
Securityholders  will pay any fees  and  expenses  of  counsel  for the  Selling
Securityholders. The Company has agreed to indemnify the Selling Securityholders
against certain liabilities in respect of this offering,  including  liabilities
under the Act.



                                       10

<PAGE>



                              PLAN OF DISTRIBUTION

     Any or all of the Shares and Warrants offered hereby may be sold, from time
to time,  to  purchasers  directly by the Selling  Securityholders.  The Selling
Securityholders and any underwriters,  dealers or agents that participate in the
distribution of Shares may be deemed to be  underwriters  under the Act, and any
profit  on the  sale  of the  Shares  or  Warrants  by them  and any  discounts,
commissions  or  concessions  received by them may be deemed to be  underwriting
discounts  and  commissions  under the Act.  The Shares and the  Warrants may be
sold, from time to time, in one or more  transactions at a fixed offering price,
which may be changed,  or at varying prices determined at the time of sale or at
negotiated prices. The distribution of securities by the Selling Securityholders
may be  effected  in one or more  transactions  on The  Nasdaq  Stock  Market or
otherwise.  Usual and  customary  or  specifically  negotiated  brokerage  fees,
discounts  and  commissions  may be  paid  by  the  Selling  Securityholders  in
connection with such sales of securities.

     Other than the exercise  price of such of the Warrants as may be exercised,
the Company  will not receive any of the  proceeds  from the sale by the Selling
Securityholders  of the Shares  offered  hereby.  All of the filing fees and the
expenses of this  Registration  Statement  will be borne in full by the Company,
other than any fees or expenses of counsel to the Selling  Securityholders  and,
to the  extent  that the  Selling  Securityholders  retain an  underwriter  with
respect to such  registration,  underwriting  fees,  discounts  and  commissions
relating to this offering.

     Under applicable  rules and regulations  under the Exchange Act, any person
engaged in a distribution of the Shares may not simultaneously  engage in market
making  activities  with respect to the Shares for a period of two business days
prior to the commencement of such distribution. In addition and without limiting
the  foregoing,  the  Selling  Securityholders  will be  subject  to  applicable
provisions  of the  Exchange  Act  and the  rules  and  regulations  thereunder,
including without  limitation Rules 10b-6 and 10b-7,  which provisions may limit
the timing of purchases and sales of the Shares by the Selling Securityholders.

     In order to comply with certain states' securities laws, if applicable, the
Shares will be sold in such  jurisdiction  only through  registered  or licensed
brokers  or  dealers.  In certain  states the Shares may not be sold  unless the
securities  have been  registered or qualified for sale in such state, or unless
an exemption from registration or qualification is available and is obtained.

     In addition to sales pursuant to the  Registration  Statement of which this
Prospectus is a part,  the Shares  offered  hereby may be sold pursuant to Rules
144,  144A or 904 under the  Securities  Act provided the  requirements  of such
rules, including,  without limitation, the holding period and the manner of sale
requirements are met.

                                  LEGAL MATTERS

     The validity and issuance of the Shares  offered hereby will be passed upon
for the Company  and the  Selling  Securityholders  by Ruskin,  Moscou,  Evans &
Faltischek, P.C., Mineola, New York.

                                     EXPERTS

     The financial statements  incorporated in this Prospectus by reference from
the  Company's  Annual  Report on Form 10-K for the year ended  January 31, 1996
have been audited by Deloitte & Touche LLP,

                                       11

<PAGE>



independent auditors, as stated in their report, which is incorporated herein by
reference, and has been so incorporated in reliance upon the report of such firm
given upon their authority as experts in accounting and auditing.


                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Warrants provide for reciprocal indemnification and such provisions are
incorporated by reference herein.

     Insofar as  indemnification  for  liabilities  arising under the Act may be
permitted to directors, officers and controlling persons of the Company pursuant
to the foregoing  provision or  otherwise,  the Company has been advised that in
the opinion of the Securities and Exchange  Commission,  such indemnification is
against public policy as expressed in the Act and is therefore unenforceable.



                                       12

<PAGE>



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

     The following table sets forth the various  expenses  payable in connection
with the sale and distribution of the securities being registered,  all of which
will be paid by the Company.


                                      Total


SEC registration fee................................................  $ 1,105

Legal fees and expenses.............................................   12,500

Accounting fees and expenses........................................    4,000

Blue Sky fees and expenses..........................................    7,000

     Total..........................................................  $24,605
                                                                      =======

Item 15.  Indemnification of Directors and Officers


     Section  145 of the  General  Corporation  Law of  the  State  of  Delaware
provides  for the  indemnification  of  officers  and  directors  under  certain
circumstances  against  expenses  incurred in successfully  defending  against a
claim and  authorizes  Delaware  corporations  to indemnify  their  officers and
directors under certain  circumstances against expenses and liabilities incurred
in legal  proceedings  involving  such persons  because of their being or having
been an officer or director.

     Section  102(b)  of  the  Delaware   General   Corporation  Law  permits  a
corporation,  by so providing in its certificate of incorporation,  to eliminate
or limit  director's  liability  to the  corporation  and its  stockholders  for
monetary  damages  arising out of certain  alleged  breaches of their  fiduciary
duty. Section 102(b)(7) provides that no such limitation of liability may affect
a director's liability with respect to any of the following: (i) breaches of the
director's duty of loyalty to the corporation or its stockholders;  (ii) acts or
omissions  not made in good faith or which  involve  intentional  misconduct  of
knowing  violations  of  law;  (iii)  liability  for  dividends  paid  or  stock
repurchased or redeemed in violation of the Delaware General Corporation Law; or
(iv) any  transaction  from  which the  director  derived an  improper  personal
benefit.  Section  102(b)(7) does not authorize any limitation on the ability of
the  corporation  or its  stockholders  to obtain  injunctive  relief,  specific
performance or other equitable relief against directors.

     Article Ninth of the Company's Certificate of Incorporation provides that a
director shall not be personally  liable to the Company or its  stockholders for
monetary damages for breach of fiduciary duty as a director, except: (i) for any
breach of the duty of loyalty;  (ii) for acts or omissions  not in good faith or
which involve  intentional  misconduct or knowing  violations of law;  (iii) for
liability under Section 174

                                      II-1

<PAGE>



of the Delaware General Corporation Law (relating to certain unlawful dividends,
stock repurchases or stock redemptions);  or (iv) for any transaction from which
the director derived any improper personal benefit. The effect of this provision
in  the  Certificate  is  to  eliminate  the  rights  of  the  Company  and  its
stockholders (through  stockholders'  derivative suits on behalf of the Company)
to recover  monetary damages against a director for breach of the fiduciary duty
of care as a director  (including  breaches  resulting from negligent or grossly
negligent  behavior) except in certain limited  situations.  This provision does
not limit or  eliminate  the rights of the  Company or any  stockholder  to seek
non-monetary relief such as an injunction or rescission in the event of a breach
of a director's duty of care.  These  provisions will not alter the liability of
directors under federal securities laws.

     Article Tenth of the Company's  Certificate of Incorporation  provides that
all persons who the Company is empowered to indemnify pursuant to the provisions
of Section 145 of the General  Corporation  Law of the State of Delaware (or any
similar provision or provisions of applicable law at the time in effect),  shall
be  indemnified  by the  Company  to the  full  extent  permitted  thereby.  The
foregoing  right of  indemnification  shall not be deemed to be exclusive of any
other rights to which those seeking  indemnification  may be entitled  under any
by-law, agreement, vote of stockholders or disinterested directors or otherwise.

     The  Company's  By-Laws  (the  "By-Laws")  provide  that the Company  shall
indemnify each director and such of the Company's officers, employees and agents
as the Board of  Directors  shall  determine  from  time to time to the  fullest
extent provided by the laws of the State of Delaware.

     The  Company  currently   maintains   directors'  and  officers'  liability
insurance  coverage  for  all  directors  and  officers  and  has  entered  into
indemnification agreements with its directors and officers.

     Insofar as  indemnification  for  liabilities  arising under the Act may be
permitted to directors, officers and controlling persons of the Company pursuant
to the foregoing  provision or  otherwise,  the Company has been advised that in
the opinion of the Securities and Exchange  Commission,  such indemnification is
against public policy as expressed in the Act and is therefore unenforceable.

     The Warrants provide for reciprocal indemnification and such provisions are
incorporated by reference herein.



                                      II-2

<PAGE>



     Item 16. Exhibits and Financial Statement Schedules

     (a) Exhibits

     * 1.1 Form of Representative's Warrant

     **4.1 Specimen of Class A Common Stock Certificate

     5.1 Opinion of Ruskin, Moscou, Evans & Faltischek, P.C.

     23.1 Consent of Deloitte & Touche LLP, Independent Auditors

     23.2  Consent of Ruskin,  Moscou,  Evans &  Faltischek,  P.C.  (included in
Exhibit 5.1)

- ---------------------

     *Incorporated by reference from Registrant's Registration Statement on Form
S-1,  Registration  No. 33- 72618,  as filed with the  Securities  and  Exchange
Commission on December 7, 1993.

     **Incorporated by reference from Registrant's  Amendment No. 2 to Form S-1,
Registration No. 33- 72618, as filed with the Securities and Exchange Commission
on February 14, 1994.

Item 17.  Undertakings

     The  undersigned   registrant  hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     Insofar as  indemnification  for  liabilities  arising under the Act may be
permitted to  directors,  officers  and  controlling  persons of the  Registrant
pursuant to the foregoing  provisions,  or otherwise,  the  Registrant  has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

     The undersigned Registrant hereby undertakes that:

     (1)  For  purposes  of  determining   any  liability  under  the  Act,  the
information  omitted  from  the  form  of  Prospectus  filed  as  part  of  this
Registration Statement in reliance upon Rule 430A and continued

                                      II-3

<PAGE>



in a form of prospectus  filed by the  Registrant  pursuant to Rule 424(b)(1) or
(4) or 497(h)  under  the Act  shall be  deemed to be part of this  Registration
Statement as of the time it was declared effective.

     (2) For the  purpose  of  determining  any  liability  under  the Act  each
post-effective  amendment that contains a form of Prospectus  shall be deemed to
be a new Registration  Statement  relating to the securities offered therein and
the offering of such  securities  at that time shall be deemed to be the initial
bona fide offering thereof.



                                      II-4

<PAGE>





                                   SIGNATURES

     Pursuant to the  requirements  of the Act, the  Registrant  has duly caused
this  Registration  Statement  to be  signed on its  behalf  by the  undersigned
thereunto duly authorized, in Hauppauge, New York, on September 6, 1996

                                       HIRSCH INTERNATIONAL CORP.

                                  By:  \s\ Henry Arnberg
                                       ----------------------------------------
                                       Henry Arnberg, President
Dated:  September 6, 1996


     Pursuant to the  requirements of the Act, this  Registration  Statement has
been  signed  by the  following  persons  in  the  capacities  and on the  dates
indicated.  Each person whose signature  appears below hereby authorizes each of
Henry Arnberg and Paul Levine with full power of  substitution to execute in the
name of such person and to file any  amendment  or post  effective  amendment to
this  Registration  Statement (or any  Registration  Statement filed pursuant to
Rule 462) making such changes in this  Registration  Statement as the Registrant
deems  appropriate  and appoints each of Henry Arnberg and Paul Levine with full
power of  substitution,  attorney-in-fact  to sign and to file any amendment and
post-effective amendment to this Registration Statement.

<TABLE>
<CAPTION>


              Signature                                Title                                             Date

<S>                                                   <C>                                                 <C>   

\s\ Henry Arnberg                       Chairman of the Board of Directors,                        September 6, 1996
- ----------------------------------      President and Chief Executive Officer
Henry Arnberg                           (Principal Executive Officer)

\s\ Paul Levine                         Executive Vice President, Chief Operating                  September 6, 1996
- ----------------------------------      Officer and Secretary (Principal Operating
Paul Levine                             Officer)

- ----------------------------------      Vice President and Director                                September _, 1996
Tas Tsonis

\s\ Kenneth Shifrin                     Vice President-Finance and Chief                           September 6, 1996
- ----------------------------------      Financial Officer (Principal Accounting
Kenneth Shifrin                         and Financial Officer)

\s\ Herbert M. Gardner                  Director                                                   September 6, 1996
- ----------------------------------
Herbert M. Gardner

\s\ Marvin Broitman                     Director                                                   September 6, 1996
- ----------------------------------
Marvin Broitman

\s\ Douglas Schenendorf                 Director                                                   September 6, 1996
- ----------------------------------
Douglas Schenendorf

\s\ Ronald Krasnitz                     Director                                                   September 6, 1996
- ----------------------------------
Ronald Krasnitz


</TABLE>


<PAGE>





                                  EXHIBIT INDEX



        Exhibit
         Number                Description


          5.1        Opinion of Ruskin, Moscou, Evans & Faltischek, P.C.

         23.1        Consent of Deloitte & Touche LLP

         23.2        Consent of Ruskin,  Moscou,  Evans &  Faltischek,  P.C. 
                         (included in Exhibit 5.1)






                                                                    EXHIBIT 5.1

                    RUSKIN, MOSCOU, EVANS & FALTISCHEK, P.C.
                              170 OLD COUNTRY ROAD
                                MINEOLA, NY 11501
                                 (516) 663-6600





                                            September 6, 1996




Hirsch International Corp.
200 Wireless Boulevard
Hauppauge, NY 11788

                  Re:  Hirsch International Corp.

Gentlemen:

     We have  acted  as  counsel  to  Hirsch  International  Corp.,  a  Delaware
corporation  (the  "Company"),  in connection  with its filing of a Registration
Statement  (the  "Registration  Statement")  on Form S-3 with respect to 205,078
shares  of the  Company's  Class A Common  Stock  ("Shares")  issuable  upon the
exercise of Common Stock  Purchase  Warrants,  and 205,078 Common Stock Purchase
Warrants  ("Warrants"),  issued  by the  Company  to the  Representative  of the
Underwriters   and   certain   officers   of   the   Representative    ("Selling
Securityholders")  in connection  with the  Company's  initial  public  offering
completed on February 17, 1994. In connection  therewith,  we have examined such
corporate  records,  certificates  and documents as we deemed  necessary for the
purpose of this  opinion,  including,  without  limitation,  the  Warrants and a
specimen  of Class A Common  Stock  Certificate.  Based on our  examination,  we
advise you that,  in our  opinion,  the Shares  and  Warrants  to be sold by the
Selling   Securityholders   are  duly  and  validly   issued,   fully  paid  and
non-assessable.

     We hereby  consent  to the  filing of this  opinion  as an  exhibit  to the
Registration Statement and to the reference to our firm under the caption "Legal
Matters" in the Prospectus constituting a part of the Registration Statement.

                                Very truly yours,


                                \S\ Ruskin, Moscou, Evans & Faltischek, P.C.
                                --------------------------------------------
                                RUSKIN, MOSCOU, EVANS & FALTISCHEK, P.C.





                                                                  EXHIBIT 23.1








INDEPENDENT AUDITORS' CONSENT



     We consent to the incorporation by reference in this Registration Statement
of Hirsch  International  Corp.  on Form S-3 of our report dated March 12, 1996,
appearing in the Annual Report on Form 10-K of Hirsch  International  Corp.  for
the year ended  January  31, 1996 and to the  reference  to us under the heading
"Experts" in the Prospectus, which is part of this Registration Statement.


DELOITTE & TOUCHE LLP


Jericho, New York
September 5, 1996








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