<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000915909
<NAME> HIRSCH INTERNATIONAL CORP.
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-START> FEB-01-2000
<PERIOD-END> APR-30-2000
<CASH> 1,112,000
<SECURITIES> 0
<RECEIVABLES> 23,674,000
<ALLOWANCES> (5,401,000)
<INVENTORY> 22,965,000
<CURRENT-ASSETS> 49,035,000
<PP&E> 14,527,000
<DEPRECIATION> (8,151,000)
<TOTAL-ASSETS> 75,453,000
<CURRENT-LIABILITIES> 17,774,000
<BONDS> 0
0
0
<COMMON> 95,000
<OTHER-SE> 55,238,000
<TOTAL-LIABILITY-AND-EQUITY> 75,453,000
<SALES> 18,094,000
<TOTAL-REVENUES> 18,726,000
<CGS> 11,523,000
<TOTAL-COSTS> 19,641,000
<OTHER-EXPENSES> (20,000)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 80,000
<INCOME-PRETAX> (1,015,000)
<INCOME-TAX> (3,000)
<INCOME-CONTINUING> (969,000)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (969,000)
<EPS-BASIC> (.11)
<EPS-DILUTED> (.11)
</TABLE>