UNIVERSAL OUTDOOR INC
8-K, 1996-12-24
ADVERTISING
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<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                    FORM 8-K

                                 CURRENT REPORT


     PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934




Date of Report (Date of earliest event reported)  December 10, 1996


                            UNIVERSAL OUTDOOR, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)



           ILLINOIS                     333-12427                36-2827496
           --------                     --------                 ----------
(STATE OR OTHER JURISDICTION          (COMMISSION              (IRS EMPLOYER
OF INCORPORATION OR ORGANIZATION)       FILE NO.)           IDENTIFICATION NO.)


          321 NORTH CLARK STREET, SUITE 1010, CHICAGO, ILLINOIS  60610
                 REGISTRANT'S TELEPHONE NUMBER:  (312) 644-8673


<PAGE>

ITEM 2.   ACQUISITION OR DISPOSITION OF ASSETS

     On November 22, 1996 Universal Outdoor, Inc. ("Universal"), a wholly-owned
subsidiary of Universal Outdoor Holdings, Inc. ("Holdings"), entered into an
agreement whereby Universal agreed to acquire all of the outstanding capital
stock of Revere Holding Corp. ("Revere") for approximately $145 million in cash
(the "Revere Acquisition").  Revere  and its operating subsidiaries provide
outdoor advertising services in markets located in and around Philadelphia (PA),
Washington DC, Salisbury (MD), Wilmington (DE) and Baltimore (MD) (collectively,
the "Revere Markets").  The Revere Acquisition was consummated on December 10,
1996 and as a result of such acquisition, Universal acquired the operations of
Revere in the Revere Markets and approximately 8,853 advertising display faces,
which include 188 bus shelters in Philadelphia, 1,917 transit display faces in
Baltimore and 1,582 kiosk displays in malls throughout the United States ("Mall
Media").  The following table sets forth the approximate number of advertising
display faces located in each of the Revere Markets:

     Philadelphia                       2,669
     Washington D.C.                      674
     Salisbury                            873
     Wilmington                         1,138
     Baltimore                          1,917
     Mall Media                         1,582

Such acquired assets were previously used for outdoor advertisements in the 
outdoor advertising industry and Universal intends to continue to use such 
assets for the same purposes.

     The purchase price of the Revere Acquisition was determined by 
negotiation with the seller in an auction process and was based on an 
evaluation by Universal of the probable cash flow to be generated by the 
acquired assets, the cost of duplicating or replacing the acquired assets and 
other similar factors. The source of funds used by Universal in connection 
with the Revere Acquisition was a $225 million credit facility provided by 
LaSalle National Bank, acting in its individual capacity and as co-agent, 
Bankers Trust Company, acting in its individual capacity and as agent, and 
certain other lending institutions (the "Acquisition Credit Facility").    
The Acquisition Credit Facility is secured by a lien on the assets of 
Universal and its subsidiaries and a pledge of the stock of Universal held by 
Holdings and a pledge of the stock of Universal's subsidiaries held by 
Universal.  Universal drew approximately $120 million under the Acquisition 
Credit Facility to finance a portion of the Revere Acquisition of which 
approximately $100 million has been repaid with the proceeds of the sale by 
Universal of its 9  3/4% Series B Senior Subordinated Notes due 2006 (the 
"December Offering") and approximately $20 million remains outstanding.

     Control of Revere was acquired by purchasing all of the voting common 
stock of Revere from: Merrill Lynch Capital Appreciation Partnership No. 
B-XXVII, L.P.; ML Offshore LBO Partnership No. B-XXVII; ML IBK Positions, 
Inc.; MLCP Associates L.P. No. IV and Merrill Lynch KECALP L.P. 1994.


                                        2
<PAGE>

     Additionally, on December 6, 1996, Matthew Acquisition Corporation 
("Matthew Acquisition Corp."), a wholly-owned subsidiary of Universal, 
entered into an agreement whereby Matthew Acquisition Corp. agreed to acquire 
the assets of Matthew Outdoor Advertising Co. L.P. ("Matthew") for 
approximately $40 million in cash and the assumption by Matthew Acquisition 
Corp. of certain liabilities of Matthew (the "Matthew Acquisition").  Matthew 
is actively engaged in the outdoor advertising business in markets located in 
and around Northern New Jersey, Metro New York and the Hudson Valley, and in 
connection with the Matthew Acquisition, Universal will acquire the 
operations of Matthew in these markets.  


                                        3
<PAGE>

ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS.
          (a)
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Stockholders of
Revere Holding Corp. and Subsidiaries
 
    We have audited the accompanying consolidated balance sheets of Revere
Holding Corp. (a Maryland corporation) and subsidiaries as of December 31, 
1995, and the related consolidated statements of operations, stockholders' 
equity and cash flows for the year then ended. These consolidated financial 
statements are the responsibility of the Company's management. Our 
responsibility is to express an opinion on these consolidated financial
statements based on our audit.
 
    We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present 
fairly, in all material respects, the financial position of Revere Holding 
Corp. and Subsidiaries as of December 31, 1995, and the results of their 
operations and their cash flows for the year then ended, in conformity with 
generally accepted accounting principles.
 
Arthur Andersen LLP
Baltimore, Maryland,
March 8, 1996
 
                                      4
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                           AS OF           AS OF
                                                                       DECEMBER 31,     SEPTEMBER 30,
                                                                       -------------  -------------
                                                                           1995          1996
                                                                       -------------  -------------
                                                                                       (UNAUDITED)
<S>                                                                    <C>            <C>
CURRENT ASSETS:
  Cash and cash equivalents (Note 2)................................   $   1,140,569  $     511,605
  Cash held in escrow (Note 17).....................................         400,000     20,447,420
  Accounts receivable--trade, net of allowance for doubtful accounts
    of $316,000 and $445,000, respectively..........................       5,349,808      5,336,129
  Accounts receivable--barter, net of allowance for doubtful
    accounts of $11,000 and 9,000, respectively (Note 2)............         207,728        318,577
  Accounts receivable--other........................................          99,287        105,831
  Inventories (Note 2)..............................................         259,522        318,193
  Prepaid expenses--
    Sign site leases (Note 12)......................................       1,958,745      1,622,871
    Other...........................................................         689,174        395,757
  Deferred income taxes.............................................         687,000        627,000
                                                                       -------------  -------------
      Total current assets..........................................      10,791,833     29,683,383
PROPERTY AND EQUIPMENT, net (Notes 2 and 4).........................      38,899,139     28,046,022
GOODWILL, net of accumulated amortization of $570,000 and $984,000,
 respectively (Note 3)..............................................      22,668,371     21,809,424
OTHER ASSETS, net (Notes 2 and 5)...................................      16,383,846     13,829,535
                                                                       -------------  -------------
      Total assets..................................................   $  88,743,189  $  93,368,364
                                                                       -------------  -------------
                                                                       -------------  -------------
CURRENT LIABILITIES:
  Accounts payable--trade...........................................   $     605,780  $     319,133
  Accounts payable--barter (Note 2).................................         258,698        371,589
  Income taxes payable..............................................          21,000      2,738,000
  Accrued interest expense..........................................          31,025        382,026
  Deferred revenue..................................................         611,134        717,095
  Accrued bonuses...................................................         547,216        178,058
  Accrued health benefits...........................................         434,463        330,284
  Accrued liabilities (Note 2)......................................       2,701,525      1,750,886
  Current portion of long-term debt (Note 6)........................       2,851,765      3,305,379
  Current portion of capital lease obligations (Note 12)............         234,016        220,392
                                                                       -------------  -------------
    Total current liabilities.......................................       8,296,622     10,312,842
LONG-TERM DEBT, less current portion (Note 6).......................      38,094,955     38,280,668
CAPITAL LEASE OBLIGATIONS, less current portion (Note 12)...........         470,637        382,286
DEFERRED TAX LIABILITY (Notes 2 and 7)..............................       5,520,000      5,502,202
                                                                       -------------  -------------
    Total liabilities...............................................      52,382,214     54,477,998
                                                                       -------------  -------------
MINORITY INTEREST...................................................         140,000        140,000
STOCKHOLDERS' EQUITY 
  Common stock, par value $.01, 5,000,000 shares authorized;
    3,823,458 shares issued and outstanding at December 31, 1995 and
    September 30, 1996 (unaudited)..................................          38,235         38,235
  Paid-in capital in excess of par..................................      38,196,347     38,196,347
  Retained earnings (accumulated deficit)...........................      (1,125,107)     3,053,521
  Treasury stock, at cost, -0- shares at December 31, 1995 and
    150,751 shares at September 30, 1996 (unaudited) (Note 11)......              --     (1,653,737)
Notes receivable from management stockholders.......................        (888,500)      (884,000)
                                                                       -------------  -------------
    Total stockholders' equity......................................      36,220,975     38,750,366
                                                                       -------------  -------------
    Total liabilities and stockholders' equity......................   $  88,743,189  $  93,368,364
                                                                       -------------  -------------
                                                                       -------------  -------------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      5
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS

 
<TABLE>
<CAPTION>
                                                                FOR THE      FOR THE NINE MONTHS
                                                               YEAR ENDED    ENDED SEPTEMBER 30,
                                                              DECEMBER 31,  ----------------------
                                                                  1995         1995        1996
                                                              ------------  ----------  ----------
                                                                                 (UNAUDITED)
<S>                                                           <C>           <C>         <C>
REVENUES:
  Gross revenues...........................................   $44,075,763  $32,703,421 $32,529,347
  Less: Agency commissions.................................    (4,714,467)  (3,522,060) (3,482,596)
                                                              ------------  ----------  ----------
      Net revenues.........................................    39,361,296   29,181,361  29,046,751
                                                              ------------  ----------  ----------
OPERATING EXPENSES:
  Operations...............................................     8,569,222    6,313,353   6,469,145
  Real estate..............................................     8,807,786    6,420,824   7,146,224
  Sales....................................................     4,924,970    3,518,556   3,718,209
  General and administrative...............................     5,611,970    4,240,221   4,117,587
  Depreciation and amortization............................     6,898,155    5,164,942   5,541,859
                                                              ------------  ----------  ----------
    Total operating expenses...............................    34,812,103   25,657,896  26,993,024
                                                              ------------  ----------  ----------
    Operating Income.......................................     4,549,193    3,523,465   2,053,727
OTHER INCOME (EXPENSE):
  Interest expense (Notes 5,6 and 12)......................    (4,584,699)  (3,501,551) (3,391,499)
  Gain on sale of assets...................................        --           --       8,623,905
  Other (expenses) income..................................      (333,834)      57,964    (214,151)
                                                              ------------  ----------  ----------
    Total other income (expenses)..........................    (4,918,533)  (3,443,587)  5,018,255
                                                              ------------  ----------  ----------
    Income (loss) before income taxes......................      (369,340)      79,878   7,071,982
(PROVISION) BENEFIT FOR INCOME TAXES
  (Notes 2 and 7)..........................................      (578,360)    (271,719) (2,893,354)
                                                              ------------  ----------  ----------
    Net income (loss)......................................     $(947,700)   $(191,841) $4,178,628
                                                              ------------  ----------  ----------
</TABLE>
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      6
<PAGE>
                   REVERE HOLDING CORP. AND SUBSIDIARIES

              CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY


<TABLE>
<CAPTION>
                                                                                    Notes
                                                        Retained                  Receivable
                                        Paid-In         Earnings     Treasury        From           Total
                              Common   In Excess      (Accumulated    Stock,      Management    Stockholders'
                               Stock     of Par         Deficit)     At Cost     Stockholders      Equity
                             -------   ------------   ------------  -----------  ------------   ------------
<S>                          <C>       <C>            <C>           <C>          <C>            <C>

BALANCE,
  December 31, 1994          $ 38,235  $38,196,347    $ (177,407)   $      --     $ (888,500)    $37,168,675
  Net loss .................       --           --      (947,700)          --             --        (947,700)
                             --------  ------------  ------------  -----------  ------------    ------------
BALANCE,                
  December 31, 1995            38,235   38,196,347    (1,125,107)          --       (888,500)     36,220,975

  Payment on note
    receivable from 
    management stockholders
    (unaudited).............       --          --            --            --          4,500           4,500

  Treasury stock acquired,
    at cost (unaudited).....       --          --            --     (1,653,737)           --      (1,653,737)

  Net income (unaudited)....       --          --      4,178,628            --            --       4,178,628
                             --------  ------------  ------------  -----------  ------------    ------------

BALANCE,
  September 30, 1996
  (Unaudited)............... $ 38,235  $38,196,347    $3,053,521   $(1,653,737)   $ (884,000)    $38,750,366
                             --------  ------------  ------------  -----------  ------------    ------------
                             --------  ------------  ------------  -----------  ------------    ------------
</TABLE>

The accompanying notes are an integral part of these consolidated statements.


                                      7
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
 
<TABLE>
<CAPTION>
                                                                FOR THE       FOR THE NINE MONTHS
                                                               YEAR ENDED     ENDED SEPTEMBER 30,
                                                              DECEMBER 31,   ----------------------
                                                                  1995         1995        1996
                                                              ------------   ----------  ----------
                                                                                 (UNAUDITED)
<S>                                                           <C>           <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)........................................    $ (947,700)   $ (191,841)   $4,178,628
  Adjustments to reconcile net loss to net cash provided by
    operating activities--
    Depreciation and amortization..........................     7,552,486     5,655,691     6,034,913
    (Gain) Loss on disposals of property and equipment.....       418,222       114,319    (8,623,905)
    Deferred income tax provision..........................       354,273       103,654        41,665
    Changes in assets and liabilities--
      Increase in accounts receivable, net.................      (219,824)     (187,242)     (103,714)
      Decrease (increase) in inventories...................        32,807       (22,493)      (58,671)
      (Increase) decrease in prepaid expenses and other....      (204,546)     (399,644)      629,291
      (Decrease) increase in accounts payable and 
         accrued expenses..................................    (1,795,535)   (1,747,672)    1,976,230
                                                              ------------   ----------    ----------
        Net cash flows provided by operating activities....     5,190,183     3,324,772     4,074,437
                                                              ------------   ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Additions to property and equipment......................    (3,583,772)   (1,951,075)   (1,588,848)
  Proceeds from sale of property and equipment.............       123,551        45,926    21,514,834
  Funds transferred to escrow..............................            --            --   (20,447,420)
  Increase in interest receivable..........................       (53,330)      (58,290)      (51,035)
  Increase in other assets.................................    (1,974,930)   (1,873,220)     (952,589)
  Cash paid for acquisitions...............................    (3,080,631)   (3,080,631)   (2,075,000)
  (Increase) decrease in goodwill, net of noncash items....       (39,140)           --        13,042
  Cash paid for treasury stock.............................            --            --        (8,237)
                                                              ------------   ----------    ----------
        Net cash flows used in investing activities........    (8,608,252)   (6,917,290)   (3,595,253)
                                                              ------------   ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Reduction of long-term debt..............................    (3,501,044)   (2,181,869)   (2,435,099)
  Payment of liability for Mall Media purchase.............    (4,000,000)   (4,000,000)           --
  Proceeds from long-term debt.............................     4,166,227     3,000,000      1,326,951
                                                              ------------   ----------    ----------
        Net cash used in financing activities..............    (3,334,817)   (3,181,869)   (1,108,148)
                                                              ------------   ----------    ----------
NET DECREASE IN CASH AND CASH EQUIVALENTS..................    (6,752,886)   (6,774,387)     (628,964)
CASH AND CASH EQUIVALENTS, beginning of period.............     7,893,455     7,893,455     1,140,569
                                                              ------------   ----------    ----------
CASH AND CASH EQUIVALENTS, end of period...................    $1,140,569    $1,119,068    $  511,605
                                                              ------------   ----------    ----------
                                                              ------------   ----------    ----------
</TABLE>
 
  The accompanying notes are an integral part of these consolidated statements.
 
                                      8

<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
 
1.  ORGANIZATION:
 
    The financial statements of Revere Holding Corp. and Subsidiaries (the
Company) include the accounts of Revere Holding Corp. (Holding) and its
wholly-owned subsidiary, Revere Acquisition Corp. (Acquisition) and
Acquisition's wholly-owned subsidiaries, Revere National Corporation and
subsidiaries (National), Revere Billboard, Inc. (Billboard), Stait Outdoor
Advertising Co. (Stait) and Mall Media Acquisition Corp. (Mall Media). National
provides outdoor advertising services through its network of sign structures in
the Mid-Atlantic region and Texas (see Note 17). Mall Media owns and 
maintains a network of kiosks located in shopping malls nationwide and sells 
advertising space on the kiosks. Stait provides outdoor advertising services 
through its sign structures primarily located in New Jersey and Pennsylvania. 
All significant intercompany accounts and transactions have been eliminated 
in consolidation.
 
    On December 20, 1994, Acquisition acquired the entities described below,
which were accounted for by the purchase method of accounting. The results of
operations of the acquired companies are included in Holding's statements of
operations for the period in which they were owned by Holding.
 
    On December 30, 1994, Holding was capitalized with $35.0 million in cash
from Merrill Lynch Capital Partners and $375,000 in cash from certain members of
the Board of Directors. The cash was used to capitalize Acquisition, and through
a secured bank credit agreement, Acquisition received funding of an additional
$40.0 million.
 
    Through a series of transactions, Acquisition acquired the assets of
Billboard and Mall Media for $26.5 million and the outstanding stock of National
and Stait for $26.6 million. Additional existing secured debt of National
totaling $20.3 million was repaid by Acquisition, and the remaining funds were
used for financing and acquisition costs.
 
    Additionally, Holding issued and transferred shares of common stock to
certain members of management and the Board of Directors of the Company with a
value of $1,359,582. The consideration for the shares issued was notes
receivable of $888,500 and common stock of National with a value of $471,082.
 
    As provided in the asset purchase agreement, Mall Media purchased certain 
assets of the Kiosk business, described above, on December 20, 1994. Of the 
$5.5 million purchase price, $4.0 million was not paid until January 1995. As 
part of the purchase price, Holding issued $1.5 million in common stock to 
the former owner.
 
    On January 2, 1996, the Company effected a reorganization of its legal 
entities. Revere National Corporation of San Antonio, Revere National 
Corporation of Victoria, Revere National Corporation of Corpus Christi, 
Revere National Corporation of Laredo ("Texas Subs") and Revere National 
Corporation of Delmarva ("Delmarva") effected a statutory merger with and 
into Revere National Corporation of Philadelphia ("D.C."), with D.C. being 
the surviving entity. Further, through a series of transactions, Stait was 
merged into Revere National Corporation of Pennsylvania ("PA") effective 
January 2, 1996.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
    Revenue Recognition
 
    Advertising revenues from the sale of advertising space are recognized on a
straight-line basis over the terms of the individual contracts.
 
                                      9
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    Cash and Cash Equivalents
 
    Cash and cash equivalents consist of cash and short-term highly liquid
investments with a maturity of three months or less.
 
    Inventories
 
    Inventories, consisting primarily of sign structure parts, are stated at the
lower of cost (computed on a first-in, first-out basis) or market.
 
    Property and Equipment
 
    Property and equipment is recorded at cost with the exception of those
assets which have been recorded at estimated fair value in conjunction with the
purchase transactions discussed in Note 3. The cost of sign structures includes
materials and supplies, labor directly involved in construction of the sign
structures and an allocation of direct overhead expenses. Depreciation and
amortization are computed using the straight-line method over the estimated
useful lives of the related assets. The ranges of estimated useful lives are as
follows:
 
<TABLE>
<CAPTION>
                                                                                           Useful Lives
                                                                                           -------------
<S>                                                                                        <C>
Sign structures and kiosks...............................................................     7-15 years
Buildings................................................................................     31.5 years
Machinery and equipment..................................................................      5-7 years
Vehicles.................................................................................        5 years
Leasehold improvements...................................................................     Lease Term
</TABLE>
 
    Tear down expense or other disposals of sign structures are recorded net of
the estimated realizable value of salvaged materials. The estimated realizable
value of salvaged materials from torn down structures remains recorded as
property and equipment and is depreciated over its remaining useful life. These
materials are used in construction of new structures or refurbishment of
existing structures.
 
    Lease Acquisition Costs
 
    The direct costs of acquiring and renewing land leases for sites on which
sign structures are erected are capitalized in other assets and amortized using
the straight-line method over five years, which is the estimated average lives
of the leases.
 
    Barter Arrangements
 
    The Company enters into nonmonetary barter transactions with customers 
wherein certain goods and services are used by the Company in exchange for 
advertising services. Such transactions are recorded in the accompanying 
consolidated financial statements at the estimated fair market value of the 
goods and services received. Included in revenues and expenses are 
nonmonetary transactions of approximately $631,000 and $601,000, 
respectively, for the year ended December 31, 1995 and approximately $450,000 
and $439,000, and $511,000 and $379,000, respectively, for the nine months 
ended Setember 30, 1995 and 1996 (unaudited).  Included in property and 
equipment are nonmonetary transactions of approximately $97,000 for the year 
ended December 31, 1995, and $18,000 and $43,000, respectively, for the nine 
months ended September 30, 1995 and 1996 (unaudited).
 
                                      10
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    The gross amount of barter receivables and barter payables is recorded at
the estimated fair value of services to be received and provided, respectively.

    Financial Instruments

    The Company values its financial instruments as required by Statement of 
Financial Accounting Standards No. 107, "Disclosures About Fair Values of 
Financial Instruments." Management believes the carrying amounts of cash and 
cash equivalents, accounts receivable, accounts payable and long-term debt 
approximate fair value.

    Use of Estimates
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions. These estimates and assumptions affect the reported amounts of
assets and liabilities and disclosures of contingent assets and liabilities at
the date of the financial statements and the reported amounts of revenues,
expenses, gains and losses during the reporting periods. Actual results could
differ from these estimates.
 
    Income Taxes
 
    Provision has been made, using Statement of Financial Accounting 
Standards No. 109, "Accounting for Income Taxes", for deferred Federal and 
state income taxes which arise from differences between the basis of certain 
assets and liabilities, for income tax and financial statement reporting 
purposes, and differences between reporting methods for income tax and 
financial statement reporting purposes. The differences relate principally to 
property, deferred costs and accruals. The Company and its subsidiaries file 
consolidated Federal income tax returns.
 
    Reclassifications.

    Certain financial information in the prior years have been reclassified 
to conform to the current year presentation.

    Accounting Standard

    In March 1995, the FASB issued Statement No. 121 (SFAS 121), "Accounting for
the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed 
of," which requires impairment losses to be recorded on long-lived assets 
used in operations when indicators of impairment are present and the 
undiscounted cash flows estimated to be generated by those assets are less 
than the assets' carrying amount.  SFAS 121 also addresses the accounting 
for long-lived assets that are expected to be disposed of.  As of September 
30, 1996 (unaudited), management believes there were no indications of 
impairment that would effect the carrying values of assets.

    Non-Cash Transactions

    In addition to the previously described barter transactions, the Company 
entered into the following non-cash transactions for the year ended December 
31, 1995, and the nine months ended September 30, 1995 and 1996:

                                      For the         For the Nine Months Ended
                                    Year Ended              September 30,
                                    December 31,      -------------------------
                                       1995             1995            1996
                                  -----------        ---------       ----------
                                                            (Unaudited)
Property and equipment 
 under capital leases             $   336,277        $  19,600       $  273,063
                                  -----------        ---------       ----------

Treasury stock purchased in
 exchange for note payable        $     -            $    -          $1,645,500
                                  -----------        ---------       ----------


    Interim Financial Information
 
    The interim financial information as of September 30, 1996 and for the 
nine months ended September 30, 1995 and 1996 has been prepared from the 
unaudited financial records of the Company and, in the opinion of management, 
reflects all adjustments necessary for a fair presentation of the financial 
position and results of operations and of cash flows for the respective 
interim periods. All adjustments were of a normal and recurring nature.
 
                                      11
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
 
3.  GOODWILL:
 
    The Company utilized the purchase method of accounting for the acquisitions
of the common stock of National and Stait and the purchase of the assets of
Billboard and Mall Media. The total purchase price of $73.5 million was
originally allocated approximately $37.7 million to property and equipment,
$4.6 million to an acquired deferred tax liability and $18.3 million to other
net assets and liabilities, resulting in goodwill of approximately $22.1
million. During 1995, the Company adjusted the purchase price allocation to
reflect an income tax liability of approximately $310,000 which existed at the
acquisition date, resulting in an increase to goodwill for the same amount.
Goodwill is being amortized over a period of 40 years.
 
    During 1995, the Company executed several acquisitions which had an
aggregate purchase price of approximately $2.8 million. These acquisitions were
accounted for in accordance with the purchase method, whereby the purchase price
is allocated to assets acquired and liabilities assumed based upon estimated
fair value. As a result of these acquisitions, the Company recorded additional
goodwill of approximately $654,000. In addition, goodwill in the amount of
$140,000 has been recorded at December 31, 1995, relating to another 
acquisition of the Company in 1995.
 
4.  PROPERTY AND EQUIPMENT:
 
    Property and equipment consisted of the following as of December 31, 1995 
    and September 30, 1996:
 
<TABLE>
<CAPTION> 
                                                                                AS OF             AS OF
                                                                             DECEMBER 31,    SEPTEMBER 30,
                                                                            -------------    -------------
                                                                                1995             1996
                                                                            -------------    -------------
                                                                                              (Unaudited)
<S>                                                                         <C>              <C> 
Sign structures and kiosks...............................................   $  32,770,314      $24,205,343
Land and buildings.......................................................       6,311,519        4,694,414
Machinery and equipment..................................................       1,638,450        1,846,847
Vehicles.................................................................         740,388          195,419
Leasehold improvements...................................................         196,519          224,865
                                                                            -------------     ------------
                                                                               41,657,190       31,166,888
Less -- Accumulated depreciation and amortization........................      (2,758,051)      (3,120,866)
                                                                            -------------     ------------
Property and equipment, net..............................................   $  38,899,139      $28,046,022
                                                                            -------------     ------------
                                                                            -------------     ------------

Depreciation expense for the year ended December 31, 1995, and the nine 
months ended September 30, 1995 and 1996 (unaudited) was $2,782,706, and 
$2,111,160 and $2,222,964, respectively.

</TABLE>


                                      12
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
 
5.  OTHER ASSETS:
 
    Other assets consisted of the following as of December 31, 1995 and 
    September 30, 1996:
 
<TABLE>
<CAPTION>
                                                                                AS OF             AS OF
                                                                             DECEMBER 31,      SEPTEMBER 30,
                                                                                 1995              1996
                                                                             -------------     -------------
                                                                                                (Unaudited)
<S>                                                                          <C>               <C>
Intangible lease assets..................................................    $   9,352,833     $   7,183,851
Financing and acquisition costs..........................................        6,627,239         6,655,367
Lease acquisition costs..................................................        3,952,191         3,789,525
MTC contract for advertising privileges..................................               --         1,935,000
Covenants not to compete.................................................          570,000           350,000
Deposits.................................................................           82,450            76,025
Other....................................................................          151,092           108,697
                                                                             -------------     -------------
                                                                                20,735,805        20,098,465
Less -- Accumulated amortization.........................................       (4,351,959)       (6,268,930)
                                                                             -------------     -------------
Other assets, net........................................................    $  16,383,846     $  13,829,535
                                                                             -------------     -------------
                                                                             -------------     -------------
</TABLE>

    Amortization for the year ended December 31, 1995, and the nine months 
ended September 30, 1995 and 1996 (unaudited) was $4,769,780, and $3,544,531
and $3,811,949, respectively, including amortization of deferred financing 
costs of $654,331, and $490,749 and $493,054, which was classified as 
interest expense.

    Intangible lease assets represent site leases with rents below market rates
which were purchased with the acquisition of Billboard. The intangible lease
assets have been recorded at the present value of the excess of the fair market
rents of the lease over the actual rents. This amount is being amortized over
the life of the leases.
 
    Financing and acquisition costs consisting of bank, legal and other
professional fees and other costs of approximately $6.0 million were incurred
and capitalized in connection with the acquisitions described in Note 1 and the
related financing described in Note 6. These costs are being amortized over the
period of the debt agreement.
 
    Covenants not to compete were entered into with the former owners of the
assets of certain purchase transactions at the time of the respective purchase
and are being amortized over terms ranging from five to ten years.
 
6.  LONG-TERM DEBT:
 
    In connection with the acquisitions described in Note 1, Acquisition and
Holding entered into a Credit Agreement consisting of a Revolving Credit loan, a
Term A Loan and a Term B Loan.
 
    The Revolving Credit Loan consists of a reducing revolving credit facility
with a principal amount not to exceed $17 million. As of December 31, 1995 and
September 30, 1996 (unaudited), outstanding borrowings against the facility 
were $3,500,000 and $5,000,000, respectively. The commitment under the 
revolving credit facility will decrease by $1.0 million annually on December 
31, 1995 through 1998. The remaining available $13.0 million will expire on 
June 30, 2001.
 
    The Term A Loan in the amount of $24.5 million is scheduled to be amortized
annually in three equal installments in June, September and December of each
year. The annual amortization amounts are $2,750,000 in 1996, $3,570,000 in 1997
and 1998; and $4,500,000, $6,125,000 and $3,735,000 in 1999, 2000 and 2001,
respectively.
 
                                      13
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
 
6.  LONG-TERM DEBT: (CONTINUED)
    The Term B Loan in the amount of $13.0 million is scheduled to be paid in a
single installment on June 30, 2002.
 
    In addition to the debt repayments discussed above, the Company is required
to make prepayments of 50% of Excess Cash Flow as defined in the Credit
Agreement. No such prepayments were required for the periods ending December 31,
1995 and September 30, 1996 (unaudited).
 
    Interest on borrowings under this agreement are at varying rates based, at
the Company's option, on the federal funds rate, the bank's prime rate, a three
month average certificate of deposit rate or the London Interbank Offering Rate
(LIBOR), plus a fixed percent and are adjusted based upon the ratio of total
debt to operating cash flow. Additionally, commitment fees of 1/2% on available
but undrawn revolving credit funds are payable quarterly in advance. The
weighted average interest rates for the year ended December 31, 1995 and for 
the nine months ended September 30, 1995 and 1996 (unaudited) were 8.3%, and 
8.8% and 8.4%, respectively.  Interest expense relating to the Credit 
Agreement for the year ended December 31, 1995, and for the nine months ended
September 30, 1995 and 1996 (unaudited), were approximately $3,852,000 and 
$2,951,555 and $2,782,050, respectively.

    Under the covenants of the Credit Agreement, the Company is required to
maintain certain financial ratios, including an interest coverage ratio, a
leverage ratio and a fixed charges ratio. Substantially all of the Companies'
assets have been pledged as security under the Credit Agreement.
 
    Long-term debt at September 30, 1996 (unaudited), includes a subordinated 
promissory note in the amount of $1,645,500 to a former stockholder and 
employee of the Company as a result of the repurchase by the Company of all 
of his shares of outstanding common stock (see Note 11).  The note matures on 
March 27, 1999, and interest is payable annually at the lowest rate of 
interest applicable to borrowings under the Credit Agreement.

    A summary of long-term debt as of December 31, 1995 and September 30, 
1996 (unaudited), is as follows:

<TABLE>
<CAPTION>

                                                                              AS OF            AS OF
                                                                            DECEMBER 31,    SEPTEMBER 30,
                                                                               1995             1996
                                                                           -------------    -------------
                                                                                              (Unaudited)
<S>                                                                         <C>             <C> 
Credit Agreement Term A Note.............................................   $  24,250,000   $  21,916,666
Credit Agreement Term B Note.............................................      13,000,000      13,000,000
Revolving Credit Note....................................................       3,500,000       5,000,000
Other notes payable with varying maturity dates..........................         196,720       1,669,381
                                                                            -------------   -------------
  Total long-term debt...................................................      40,946,720      41,586,047
Less -- Current portion of long-term debt................................      (2,851,765)     (3,305,379)
                                                                            -------------   -------------
  Long-term debt less current portion....................................   $  38,094,955   $   38,280,668
                                                                            -------------   -------------
                                                                            -------------   -------------
</TABLE>
 
    Future maturities of long-term debt as of December 31, 1995 and 
September 30, 1996, are as follows:
 
<TABLE>
<CAPTION>
                                                                                    AS OF              AS OF
                                                                                  DECEMBER 31,     SEPTEMBER 30,
                                                                                     1995             1996
                                                                                 -------------     --------------
                                                                                                    (Unaudited)
<S>                                                                              <C>               <C>
  1996.........................................................................  $   2,851,765     $    3,305,379
  1997.........................................................................      3,632,255          3,573,693
  1998.........................................................................      3,602,700          3,574,080
  1999.........................................................................      4,500,000          6,150,007
  2000.........................................................................      6,125,000          6,127,427
  2001 and thereafter..........................................................     20,235,000         18,855,461
                                                                                 -------------     --------------
    Total......................................................................  $  40,946,720     $   41,586,047
                                                                                 -------------     --------------
                                                                                 -------------     --------------
</TABLE>
 
    Interest payments for the year ended December 31, 1995 and for the nine 
months ended September 30, 1995 and 1996 (unaudited), were approximately
$3,901,000, and $2,911,780 and $2,387,456 respectively.
 
                                      14
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES:
 
    The (provision) benefit for income taxes for the year ended December 31, 
    1995, and the nine months ended September 30, 1995 and 1996 (unaudited),
    consists of the following:
 
<TABLE>
<CAPTION>
                                                                             FOR THE 
                                                                            YEAR ENDED            FOR THE NINE MONTHS ENDED
                                                                            DECEMBER 31,                SEPTEMBER 30,
                                                                            -------------     -------------     -------------
                                                                                1995               1995             1996
                                                                            -------------     -------------     -------------
                                                                                                        (Unaudited)
<S>                                                                         <C>               <C>               <C>
Current
  Federal................................................................   $     (72,187)    $     (54,140)    $  (2,087,942)
  State..................................................................        (151,900)         (113,925)         (763,747)
                                                                            -------------     -------------     -------------
                                                                                 (224,087)         (168,065)       (2,851,689)
                                                                            -------------     -------------     -------------
Deferred
  Federal................................................................        (267,373)          (38,479)          (34,541)
  State..................................................................         (86,900)          (65,175)           (7,124)
                                                                            -------------     -------------     -------------
                                                                                 (354,273)         (103,654)          (41,665)
                                                                            -------------     -------------     -------------
    Total................................................................   $    (578,360)    $    (271,719)    $  (2,893,354)
                                                                            -------------     -------------     -------------
                                                                            -------------     -------------     -------------

</TABLE>

    Income tax payments made for the year ended December 31, 1995, and for the 
nine months ended September 30, 1995 and 1996 (unaudited), were $584,674 and 
$237,650 and $50,100, respectively.

    The following is a reconciliation of the statutory federal income tax 
benefit to the recorded effective tax (provision) benefit for year ended 
December 31, 1995, and the nine months ended September 30, 1995 and 
1996 (unaudited):

<TABLE>
<CAPTION>                                                                     FOR THE 
                                                                             YEAR ENDED         FOR THE NINE MONTHS ENDED
                                                                            DECEMBER 31,               SEPTEMBER 30,
                                                                           --------------     -------------------------------
                                                                                1995             1995                1996
                                                                            -------------     -------------     -------------
                                                                                                        (Unaudited)
<S>                                                                         <C>               <C>               <C>
Statutory federal taxes, at 34% of pretax................................   $     125,576     $      94,182     $  (2,404,474)
State provision..........................................................        (238,800)         (179,100)         (504,073)
Non-deductible depreciation and amortization.............................        (549,748)         (412,311)         (203,097)
Other....................................................................          84,612           225,510           218,290
                                                                            -------------     -------------     -------------
  Effective tax benefit (provision)......................................   $    (578,360)    $    (271,719)    $  (2,893,354)
                                                                            -------------     -------------     -------------
                                                                            -------------     -------------     -------------

</TABLE>

    The Company has incurred net operating losses which are available as
carryforwards to offset future taxable income. At December 31, 1995 and 
September 30, 1996 (unaudited) net operating losses for income tax reporting 
purposes are approximately $5.2 million and $3.9 million, respectively, and 
expire between 2008 and 2010. For losses incurred prior to December 20, 1994, 
utilization is limited to taxable gains recognized through 1998 on the sale 
of assets which had "built-in gains" in 1994. A full valuation allowance on 
all losses has been reflected in the accompanying balance sheet due to 
uncertainties relating to the utilization of these net operating losses.
 
                                      15
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7.  INCOME TAXES: (CONTINUED)
    Total deferred tax assets and liabilities and the sources of the differences
between financial accounting and tax bases of the Company's assets and
liabilities which give rise to the deferred tax assets and liabilities are as
follows as of December 31, 1995 and September 30, 1996 (unaudited):
 
<TABLE>
<CAPTION>
                                                                                AS OF              AS OF
                                                                             DECEMBER 31,       SEPTEMBER 30,
                                                                            -------------      --------------
                                                                                1995                 1996
                                                                            -------------      --------------
                                                                                                 (Unaudited)
<S>                                                                         <C>                <C> 
Deferred tax assets:
  Net operating loss carryforward........................................   $   2,128,403      $    1,612,389
  Accrued liabilities....................................................         560,942             560,483
  Accrued environmental remediation......................................         147,814              68,141
  Bad debt reserves......................................................         134,517             187,101
  Valuation allowance....................................................      (2,128,403)         (1,612,389)
                                                                            -------------      --------------
                                                                                  843,273             815,725
                                                                            -------------      --------------
Deferred tax liabilities:
  Property and equipment.................................................       5,487,547           5,501,664
  Prepaid expenses.......................................................           8,464               8,464
  Officer bonuses........................................................              --                  --
  Other..................................................................         180,262             180,799
                                                                            -------------      --------------
                                                                                5,676,273           5,690,927
                                                                            -------------      --------------
    Net deferred tax liability...........................................   $   4,833,000     $     4,875,202
                                                                            -------------      --------------
                                                                            -------------      --------------
</TABLE>
 
8.  MANAGEMENT STOCK OPTION PLAN:
 
    On December 20, 1994, Holding instituted a Management Stock Option Plan
("the Stock Option Plan") under which nonqualified incentive and performance
stock options were granted to certain consultants, directors and employees of
the Company. Each option entitles the grantee to purchase one share of common
stock at a certain price per share, based on the estimated fair value of the 
shares at the date of grant.  The maximum authorized number of shares of 
common stock which may be issued under the Stock Option Plan is 360,000. All 
options expire ten years after the date of grant or at the time the grantee 
ceases to be a full-time employee, director or consultant.
 
    Options are only exercisable when vested. Incentive options vest 20% every
year. Performance options vest over a five year period based on the Company
achieving certain defined levels of earnings performance or upon approval of the
Board of Directors.
 
    The following options were outstanding and exercisable:
 
<TABLE>
<CAPTION>

                                                                                OPTION
                                                                                PRICE/
                                                                                SHARE         INCENTIVE  PERFORMANCE    TOTAL   
                                                                                ---------     ---------  -----------  --------- 
<S>                                                                             <C>           <C>        <C>          <C>       
Total outstanding at December 31, 1994........................................  $   10.00       170,660     170,660     341,320 
Granted in 1995...............................................................  $   10.00         6,840       6,840      13,680 
                                                                                              ---------  -----------  --------- 
Total outstanding at December 31, 1995........................................                  177,500     177,500     355,000 
                                                                                              ---------  -----------  --------- 
                                                                                              ---------  -----------  --------- 
Exercisable at December 31, 1995..............................................                   35,500      35,500      71,000 
                                                                                              ---------  -----------  --------- 
                                                                                              ---------  -----------  --------- 
Granted, January 1, 1996 to
September 30, 1996 (unaudited)...............................................   $   12.50        25,000      25,000      50,000
                                                                                              ---------  -----------  --------- 
Exercised, March 27, 1996 (unaudited)........................................   $   10.00        (7,700)     (7,700)    (15,400)
                                                                                              ---------  -----------  --------- 
Expired, January 1, 1996 to
  September 30, 1996 (unaudited).............................................   $   10.00       (32,266)    (32,266)    (64,532)
                                                                                              ---------  -----------  --------- 
Total outstanding at September 30, 1996 (unaudited)                                             162,534     162,534     325,068
                                                                                              ---------  -----------  --------- 
                                                                                              ---------  -----------  --------- 
Exercisable at September 30, 1996 (unaudited)                                                    32,507      32,507      65,014
                                                                                              ---------  -----------  --------- 
                                                                                              ---------  -----------  --------- 

</TABLE>
 
                                      16
<PAGE>
                     REVERE HOLDING CORP. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
9.  PROFIT SHARING PLAN:
 
    The Revere National Corporation 401(k) profit sharing plan and trust (the
Plan) covers eligible employees of the Company. Contributions made to the Plan
include an employee elected salary deduction amount and Company matching
contributions. The Company's 401(k) expense for the periods ended December 
31, 1995 and September 30, 1995 and 1996 (unaudited), was $133,176, and 
$100,201 and $113,984, respectively.
 
10. NOTES RECEIVABLE:

    Notes receivable from management stockholders represent notes due in 
connection with the issuance of Holding stock as discussed in Note 1.  The 
notes bear interest at the same rate as the Term A Note discussed in Note 6 
and are due on December 20, 2004.

11. TREASURY STOCK (UNAUDITED):

    In connection with the termination of two employees, one of which was an 
officer and director of the Company, the Company purchased 150,751 shares of 
its common stock at a cost of $1,653,737 during the nine months ended 
September 30, 1996 (unaudited).  These transactions were completed primarily 
in exchange for a note payable, as described in Note 6.

12. COMMITMENTS:

    The Company leases office space and equipment under the terms of 
operating leases agreements. Lease expense of approximately $236,300, $167,600
and $230,900 was recorded for the periods ended December 31, 1995, and 
September 30, 1995 and 1996 (unaudited), respectively.
 
    Future minimum lease payments under capital and operating leases and the
present value of the net minimum lease payments as of December 31, 1995 and 
September 30, 1996 (unaudited), are as follows:
 
<TABLE>
<CAPTION>
                                                                           As of December 31, 1995   As of September 30, 1996
                                                                           -----------------------   ------------------------
                                                                            Capital    Operating      Capital      Operating
YEAR ENDING DECEMBER 31,                                                     Leases      Leases        Leases       Leases
- -------------------------------------------------------------------------  ----------  ----------    ----------    ---------
                                                                                                           (Unaudited)
<S>                                                                        <C>         <C>           <C>           <C>
  1996...................................................................  $  288,394  $  227,776    $   52,221    $  71,177
  1997...................................................................     235,066     222,770       269,064      246,528
  1998...................................................................     186,610     219,778       227,160      210,930
  1999...................................................................      98,724     128,224       111,323      124,575
  2000...................................................................       9,274      88,164        21,484       86,164
  2001 and thereafter....................................................          --          --            --       18,420
                                                                           ----------  ----------    ----------    ---------
  Minimum lease payments.................................................  $  818,068  $  886,712    $  681,252    $ 757,794
                                                                                       ----------                  ---------
                                                                                       ----------                  ---------
  Less -- Amount representing interest and executory costs...............    (113,415)                  (78,574)
                                                                           ----------                ----------    
  Present value of minimum lease payments................................  $  704,653                  $602,678
                                                                           ----------                ----------   
                                                                           ----------                ----------
</TABLE>
 
    Additionally, substantially all of the Company's sign structures are located
on land which is leased from unrelated parties for periods ranging from one to
ten years. Generally, these sign site lease agreements permit the Company to
cancel an agreement upon 30 days written notice.

13.  MINORITY INTEREST:

In August 1995, Mall Media entered into a 15 year operating agreement with 
Vision Digital Communications, LLC ("VDC"), a California limited liability 
corporation in which Mall Media holds an 80% investment, to conduct an 
interactive kiosk business.  Pursuant to this agreement, the initial capital 
contributions of two of the minority investors of VDC were $140,000, which 
reflected the estimated fair value of assets and properties these two members 
contributed to VDC.  This amount has been reflected in the consolidated 
financial statements as Minority Interest at December 31, 1995.  In 
accordance with the operating agreement, 100% of the loss during 1995 was 
allocated to Mall Media.

14.  LITIGATION:

The Company is involved in various legal and administrative actions evolving 
from its conduct of routine operations.  These actions include resolutions of 
disputes with land owners, regulatory compliance issues and personal property 
tax assessment issues, the outcome of which cannot currently be determined.  
Management does not believe that the outcome of these actions will have a 
material adverse effect on the Company.

15.  UNAUDITED PRO FORMA SUMMARY RESULTS OF OPERATIONS:

The unaudited pro forma summary consolidated results of operations for the 
year ended December 31, 1995 and the nine months ended September 30, 1996 
(unaudited), assuming the acquisitions executed during 1995 and 1996 (as 
described in Notes 3 and 16) and the sale of the Company's operations in 
Texas (as described in Note 17) had been consummated on January 1, 1995, are 
as follows (dollars in thousands):

                                   For the          For the Nine 
                                  Year Ended        Months Ended 
                                 December 31,       September 30,
                                    1995                1996
                                 -----------        -------------
                                          (Unaudited)

     Net revenues                $    34,688        $      25,400
                                 -----------        -------------

     Net loss                    $      (287)       $      (1,395)
                                 -----------        -------------

16.  SUBSEQUENT EVENTS:

On February 2, 1996, the Company acquired certain assets of Mass Transit 
Communications ("MTC") and Mass Transit Communications - Wallscapes ("MTC-W") 
for $2,075,000.  This purchase, which is effective February 1, 1996, allows 
the Company to exclusively sell and service advertising space in and on 
municipal transit systems of the cities of Baltimore and Annapolis, Maryland.

In March 1996, the Board of Directors approved a restructuring of the 
Company's operations at Mall Media.  The ultimate impact of the restructuring 
has not yet been determined; however, management does not believe the 
restructuring will have a material impact on the Company's financial position 
or results of operations in 1996.

17.  EVENTS SUBSEQUENT TO THE DATE OF THE AUDITORS' REPORT (UNAUDITED):

On July 1, 1996, the Company sold substantially all of its assets associated 
with the Company's operations in San Antonio, Texas, through a third-party 
intermediary with the intention of completing a like-kind exchange of assets 
by December 28, 1996.  Associated with this sale was the establishment of an 
escrow account whereby the proceeds of the sale ($11,000,000) were deposited 
and can only be withdrawn for the purchase of like-kind property or to pay 
down existing senior debt.  If the purchase of like-kind property is 
successfully completed within 180 days of the sale, the Company may defer the 
gain, for income tax purposes, on the property sold.  The gain is estimated 
to be approximately $5,000,000.

On August 30, 1996, the Company sold substantially all of its assets 
associated with operations in Corpus Christi and Laredo, Texas, in a like-kind 
exchange transaction, similar to that discussed above, with the intentions of 
completing a like-kind exchange of property by February 28, 1997.  The 
proceeds from the sale also were deposited with a third-party intermediary 
totaling $9,300,000.  The gain, for income tax purposes, if the purchase of 
like-kind property is not successfully completed within 180 days of the sale, 
is estimated to be approximately $4,000,000.

                                      17
<PAGE>

    (b)
                         UNIVERSAL OUTDOOR, INC.
                  PRO FORMA COMBINED STATEMENTS OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                           UNIVERSAL
                            OUTDOOR    AD-SIGN, INC                POA        MEMPHIS/
                           HOLDINGS,    AND IMAGE              ACQUISITION     TUNICA       ADDITIONAL      REVERE
                             INC.         MEDIA       NAEGELE  CORPORATION   ACQUISITION   ACQUISITIONS   ACQUISITION
                           ---------   ------------   -------  -----------   -----------   ------------   -----------
<S>                        <C>         <C>            <C>      <C>           <C>           <C>            <C>
Net revenues.............   $34,148       $3,367      $24,848    $43,946       $13,104        $1,554        $39,361
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating expenses:
  Direct cost of
    revenues.............    12,864        1,286      10,285      13,770         6,352           752         22,302
  General and
    administrative
    expenses.............     4,244          402       5,378      11,087         2,313           405          5,612
  Depreciation and
    amortization.........     7,402          640       4,341       7,650         1,800            51          6,898
                           ---------      ------      -------  -----------   -----------      ------      -----------
                             24,510        2,328      20,004      32,507        10,465         1,208         34,812
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating income
 (loss)..................     9,638        1,039       4,844      11,439         2,639           346          4,549
Interest expense.........     8,627       --           2,503       7,370         1,575            69          4,584
Other expense (income)...        42       --            --           (84)       --              (112)           334
                           ---------      ------      -------  -----------   -----------      ------      -----------
Net income before income
 taxes...................   $   969       $1,039      $2,341     $ 4,153       $ 1,064        $  389        $  (369)
                           ---------      ------      -------  -----------   -----------      ------      -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating cash flow......   $17,040       $1,679      $9,185     $19,089       $ 4,439        $  397        $11,447
                           ---------      ------      -------  -----------   -----------      ------      -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------
 
<CAPTION>
                                                                  JULY AND
                                                                   OCTOBER                       DECEMBER
                             MATTHEW         ACQUISITION          OFFERINGS       PRO FORMA      OFFERING          AS
                           ACQUISITION       ADJUSTMENTS         ADJUSTMENTS     AS ADJUSTED    ADJUSTMENTS     ADJUSTED
                           -----------   -------------------   ---------------   ------------   -----------   ------------
<S>                        <C>           <C>                   <C>               <C>            <C>           <C>
Net revenues.............    $ 9,049      $ (6,619)(1)          $ --              $162,758      $ --          $    162,758
                           -----------    --------             ---------------   ------------   -----------   ------------
Operating expenses:
  Direct cost of
    revenues.............      3,574        (3,763)(1)            --                67,422       --                 67,422
  General and
    administrative
    expenses.............      2,558       (12,718)(2)(1)         --                19,281       --                 19,281
  Depreciation and
    amortization.........      2,001        14,604 (3)(1)         --                45,387       --                 45,387
                           -----------    --------             ---------------   ------------   -----------   ------------
                               8,133        (1,877)               --               132,090       --                132,090
                           -----------    --------             ---------------   ------------   -----------   ------------
Operating income
 (loss)..................        916        (4,742)               --                30,668       --                 30,668
Interest expense.........      3,117        27,996 (4)(1)(5)     (16,236)(7)(8)     39,605          1,065(9)        40,670
Other expense (income)...     --               (56)(1)(6)         --                   124       --                    124
                           -----------    --------             ---------------   ------------   -----------   ------------
Net income before income
 taxes...................    $(2,201)     $(32,682)             $  16,236          $(9,061)     $    (1,065)  $    (10,126)
                           -----------    --------             ---------------   ------------   -----------   ------------
                           -----------    --------             ---------------   ------------   -----------   ------------
Operating cash flow......    $ 2,917      $  9,862              $ --              $ 76,055      $ --          $     76,055
                           -----------    --------             ---------------   ------------   -----------   ------------
                           -----------    --------             ---------------   ------------   -----------   ------------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.

                                        18
<PAGE>
                             UNIVERSAL OUTDOOR INC.
                  PRO FORMA COMBINED STATEMENTS OF OPERATIONS
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                           UNIVERSAL   AD-SIGN, INC                POA        MEMPHIS/
                           OUTDOOR,     AND IMAGE              ACQUISITION     TUNICA       ADDITIONAL      REVERE
                             INC.         MEDIA       NAEGELE  CORPORATION   ACQUISITION   ACQUISITIONS   ACQUISITION
                           ---------   ------------   -------  -----------   -----------   ------------   -----------
<S>                        <C>         <C>            <C>      <C>           <C>           <C>            <C>
Net revenue..............   $44,882       $  842      $5,832     $35,815       $11,690        $1,166        $29,047
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating expenses:
  Direct cost of
    revenues.............    16,032          322       2,616      10,788         4,923           564         17,333
  General and
    administrative
    expenses.............     4,785          100       1,459       9,613         2,022           304          4,118
  Depreciation and
    amortization.........     9,207          160       1,053       6,004         1,149            38          5,542
                           ---------      ------      -------  -----------   -----------      ------      -----------
                             30,024          582       5,128      26,405         8,094           906         26,993
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating income.........    14,858          260         704       9,410         3,596           260          2,054
 
Interest expense.........     8,894       --             468       5,558            70            52          3,392
Other expense............     1,678       --            --           (21)       --               (84)        (8,410)
                           ---------      ------      -------  -----------   -----------      ------      -----------
Net income before income
 taxes...................   $ 4,286       $  260      $  236     $ 3,873       $ 3,526        $  292        $ 7,072
                           ---------      ------      -------  -----------   -----------      ------      -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------
Operating cash flow......   $24,065       $  420      $1,757     $15,414       $ 4,745        $  298        $ 7,596
                           ---------      ------      -------  -----------   -----------      ------      -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------
 
<CAPTION>
                                                                  JULY AND
                                                                   OCTOBER                       DECEMBER
                             MATTHEW         ACQUISITION          OFFERINGS       PRO FORMA      OFFERING        AS
                           ACQUISITION       ADJUSTMENTS         ADJUSTMENTS     AS ADJUSTED    ADJUSTMENTS   ADJUSTED
                           -----------   -------------------   ---------------   ------------   -----------   --------
<S>                        <C>           <C>                   <C>               <C>            <C>           <C>
Net revenue..............    $ 6,720      $ (3,661)(1)          $ --              $132,333       $ --         $132,333
                           -----------    --------             ---------------   ------------   -----------   --------
Operating expenses:
  Direct cost of
    revenues.............      2,675        (2,128)(1)            --                53,125         --          53,125
  General and
    administrative
    expenses.............      1,903        (8,249)(1)(2)         --                16,055         --          16,055
  Depreciation and
    amortization.........      2,253         8,284 (1)(3)         --                33,690         --          33,690
                           -----------    --------             ---------------   ------------   -----------   --------
                               6,831        (2,093)               --               102,870         --         102,870
                           -----------    --------             ---------------   ------------   -----------   --------
Operating income.........       (111)       (1,568)               --                29,463         --          29,463
Interest expense.........      1,137        21,640 (1)(5)(4)     (11,379)(7)(8)     29,832            671      30,503
Other expense............          5         9,999 (1)(6)         --                 3,167         --           3,167
                           -----------    --------             ---------------   ------------   -----------   --------
Net income before income
 taxes...................    $(1,253)     $(33,207)             $ 11,379          $ (3,536)      $   (671)    $(4,207)
                           -----------    --------             ---------------   ------------   -----------   --------
                           -----------    --------             ---------------   ------------   -----------   --------
Operating cash flow......    $ 2,142      $  6,716              $ --              $ 63,153       $ --         $63,153
                           -----------    --------             ---------------   ------------   -----------   --------
                           -----------    --------             ---------------   ------------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.

                                       19

<PAGE>
                             UNIVERSAL OUTDOOR INC.
                  PRO FORMA COMBINED STATEMENTS OF OPERATIONS
                 FOR THE TWELVE MONTHS ENDED SEPTEMBER 30, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                           UNIVERSAL   AD-SIGN, INC                POA        MEMPHIS/
                            OUTDOOR     AND IMAGE              ACQUISITION     TUNICA       ADDITIONAL      REVERE        MATTHEW
                             INC.         MEDIA       NAEGELE  CORPORATION   ACQUISITION   ACQUISITIONS   ACQUISITION   ACQUISITION
                           ---------   ------------   -------  -----------   -----------   ------------   -----------   -----------
<S>                        <C>         <C>            <C>      <C>           <C>           <C>            <C>           <C>
Net revenue..............   $53,680       $2,525      $13,070    $47,751       $14,594        $1,554        $39,227       $ 9,084
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
Operating expenses:
  Direct cost of
    revenues.............    19,251          965       5,449      14,293         6,711           752         23,382         3,727
  General and
    administrative
    expenses.............     5,842          301       2,816      12,914         2,214           405          5,490         2,539
  Depreciation and
    amortization.........    11,222          480       2,432       7,941         1,517            51          7,275         1,979
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
                             36,315        1,746      10,697      35,148        10,442         1,208         36,147         8,245
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
Operating income.........    17,365          779       2,373      12,603         4,152           346          3,080           839
 
Interest expense.........    11,087       --             791       7,355           219            69          4,475         3,105
Other expense............     1,688       --            --          (367)       --              (112)        (8,018)       --
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
Net income before income
 taxes...................   $ 4,590       $  779      $1,582     $ 5,615       $ 3,933        $  389        $ 6,623       $(2,266)
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
Operating cash flow......   $28,587       $1,259      $4,805     $20,544       $ 5,669        $  397        $10,355       $ 2,818
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
                           ---------      ------      -------  -----------   -----------      ------      -----------   -----------
 
<CAPTION>
                                                    JULY AND
                                                     OCTOBER                       DECEMBER
                               ACQUISITION          OFFERINGS       PRO FORMA      OFFERING        AS
                               ADJUSTMENTS         ADJUSTMENTS     AS ADJUSTED    ADJUSTMENTS   ADJUSTED
                           -------------------   ---------------   ------------   -----------   --------
<S>                        <C>                   <C>               <C>            <C>           <C>
Net revenue..............   $ (6,814)(1)          $ --              $174,671        $--         $174,671
                            --------             ---------------   ------------   -----------   --------
Operating expenses:
  Direct cost of
    revenues.............     (3,888)(1)            --                70,642         --          70,642
  General and
    administrative
    expenses.............    (11,581)(1)(2)         --                20,940         --          20,940
  Depreciation and
    amortization.........     12,540 (1)(3)         --                45,437         --          45,437
                            --------             ---------------   ------------   -----------   --------
                              (2,929)               --               137,019         --         137,019
                            --------             ---------------   ------------   -----------   --------
Operating income.........     (3,885)               --                37,652         --          37,652
Interest expense.........     28,383 (1)(4)(5)     (15,860)(7)(8)     39,624          1,046(9)   40,670
Other expense............      9,786 (1)(6)         --                 2,977         --           2,977
                            --------             ---------------   ------------   -----------   --------
Net income before income
 taxes...................   $(42,054)             $ 15,860          $ (4,949)       $(1,046)    $(5,995)
                            --------             ---------------   ------------   -----------   --------
                            --------             ---------------   ------------   -----------   --------
Operating cash flow......   $  8,655              $ --              $ 83,089        $--         $83,089
                            --------             ---------------   ------------   -----------   --------
                            --------             ---------------   ------------   -----------   --------
</TABLE>
 
     See accompanying notes to pro forma combined statements of operations.

                                       20

<PAGE>

       NOTES TO UNAUDITED CONSOLIDATED PRO FORMA STATEMENTS OF OPERATIONS
FOR THE YEAR ENDED DECEMBER 31, 1995, FOR THE TWELVE MONTHS ENDED SEPTEMBER 30,
                                      1996
                AND FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                             (DOLLARS IN THOUSANDS)
 
    The following explanations describe the assumptions used in determining the
pro forma adjustments necessary to present the pro forma results of operations
of the Company giving effect to the Transactions, the Offerings and the
application of the estimated net proceeds therefrom, the related acquisitions
and consummation of the IPO and the application of the estimated net proceeds
therefrom and the net reduction in operating expenses of the businesses acquired
as if each had occurred at the beginning of the respective periods.
 
<TABLE>
<CAPTION>
                                                                                          NINE MONTHS    TWELVE MONTHS
                                                                            YEAR ENDED       ENDED           ENDED
                                                                           DECEMBER 31,  SEPTEMBER 30,   SEPTEMBER 30,
                                                                               1995           1996            1996
                                                                           ------------  --------------  --------------
<C>        <S>                                                             <C>           <C>             <C>
 
       1.  Entry to eliminate markets sold in Texas by Revere, prior to
           the acquisition:
 
                                                                            $   (6,619)    $   (3,661)    $     (6,814)
             Net revenue.................................................
                                                                                (3,763)        (2,128)          (3,888)
               Direct cost of revenues...................................
                                                                                  (878)          (568)            (991)
               General and administrative expenses.......................
                                                                                (1,274)          (765)          (1,344)
               Depreciation and amortization.............................
                                                                                  (661)          (367)            (642)
               Interest expense..........................................
                                                                                   (56)         1,066              853
               Other.....................................................
 
       2.  Entry records reduction in general and administrative expenses
           relating to elimination of certain duplicate corporate
           expenses, principally relating to employee costs and costs
           relating to other corporate activities. Amounts have been
           determined based upon specific employees identified for
           termination plus actual benefits costs incurred, and expenses
           associated with leased facilities which will not be assumed or
           will be canceled upon consummation of the acquisition.
 
                                                                            $    2,500     $      676     $      1,250
             Naegele, Ad-Sign and Image Media............................
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
                                                                            $    2,800     $    2,100     $      2,800
             POA Acquisition.............................................
                                                                                 1,000            750            1,000
             Memphis/Tunica Acquisition..................................
                                                                                   340            255              340
             Additional Acquisitions.....................................
                                                                           ------------  --------------  --------------
                                                                            $    4,140     $    3,105     $      4,140
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
                                                                            $    4,000     $    3,000     $      4,000
             Revere Acquisition..........................................
                                                                                 1,200            900     $      1,200
             Matthew Acquisition.........................................
                                                                           ------------  --------------  --------------
                                                                            $    5,200     $    3,900     $      5,200
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
</TABLE>

                                      21

<PAGE>
<TABLE>
<CAPTION>
                                                                                          NINE MONTHS    TWELVE MONTHS
                                                                            YEAR ENDED       ENDED           ENDED
                                                                           DECEMBER 31,  SEPTEMBER 30,   SEPTEMBER 30,
                                                                               1995           1996            1996
                                                                           ------------  --------------  --------------
<C>        <S>                                                             <C>           <C>             <C>
       3.  Entry records the increase in depreciation and amortization
           expense arising from purchase accounting adjustments to
           advertising structures and goodwill amortized over a period of
           15 years:
 
                                                                            $    3,260     $      815     $      1,630
             Naegele, Ad-Sign and Image Media............................
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
                                                                            $    7,657     $    5,439     $      7,366
             POA Acquisition.............................................
                                                                                 2,913          2,376            3,196
             Memphis/Tunica Acquisition..................................
                                                                                   395            296              395
             Additional Acquisitions.....................................
                                                                           ------------  --------------  --------------
                                                                            $   10,965     $    8,111     $     10,957
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
                                                                            $      951     $      348    $         573
             Revere Acquisition..........................................
                                                                                   702           (225)             724
             Matthew Acquisition.........................................
                                                                           ------------  --------------  --------------
                                                                            $    1,653      $      123    $      1,297
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
       4.  Entry records additional interest expense assumed to be          $    3,569     $      863     $      2,445
           incurred in connection with the acquisition of Naegele,
           Ad-Sign and Image Media.......................................
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
       5.  Entry to record additional interest expense at an assumed rate
           of 8.5% per annum in connection with the Transactions:
 
                                                                            $   21,250     $   15,938     $     21,250
             POA Acquisition.............................................
                                                                                 6,018          4,513            6,018
             Memphis/Tunica Acquisition..................................
                                                                                   646            485              646
             Additional Acquisitions.....................................
                                                                           ------------  --------------  --------------
                                                                                27,914         20,936           27,914
                                                                                (9,014)        (5,680)          (7,643)
             Actual interest expense for POA Acquisition, Memphis/Tunica
               Acquisition and Additional Acquisitions...................
                                                                           ------------  --------------  --------------
                                                                            $   18,900     $   15,256     $     20,271
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
                                                                            $   10,489     $    7,867     $     10,489
             Revere Acquisition
                                                                                 3,400          2,550            3,400
             Matthew Acquisition
                                                                           ------------  --------------  --------------
                                                                                13,889         10,417           13,889
                                                                                (7,701)        (4,529)          (7,580)
             Actual interest expense for Revere Acquisition and Matthew
               Acquisition
                                                                           ------------  --------------  --------------
                                                                            $    6,188     $    5,888     $      6,309
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
       6.  Entry to reduce other income from Revere for the gain            $   --         $    8,933     $      8,933
           recognized on the sale of the Texas markets...................
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
</TABLE>

                                       22

<PAGE>
<TABLE>
<CAPTION>
                                                                                          NINE MONTHS    TWELVE MONTHS
                                                                            YEAR ENDED       ENDED           ENDED
                                                                           DECEMBER 31,  SEPTEMBER 30,   SEPTEMBER 30,
                                                                               1995           1996            1996
                                                                           ------------  --------------  --------------
<C>        <S>                                                             <C>           <C>             <C>
       7.  Entry to record the changes in interest expense to reflect the
           October Offerings and the application of the net proceeds
 
                                                                            $   21,938     $   16,454     $     21,938
             October Notes at 9.75%......................................
                                                                                 3,840          2,879            3,840
             New Credit Facility at an assumed rate of 8.5%..............
                                                                                   599            449              599
             Amortization of deferred financing costs....................
                                                                               (37,171)       (28,440)         (36,795)
             Less pro-formas as adjusted interest expense................
                                                                           ------------  --------------  --------------
                                                                            $  (10,794)    $   (8,658)    $    (10,418)
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
       8.  Entry to record the reduction in interest expense from the       $   (5,442)    $   (2,721)    $     (5,442)
           application of the net proceeds of the IPO to the repayment of
           long-term debt................................................
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
 
       9.  Entry to record the changes in interest expense to reflect the
           Offering and the application of the net proceeds therefrom:
 
                                                                            $    9,750     $    7,313     $      9,750
             Notes at 9.75%..............................................
                                                                                21,938         16,453           21,938
             October Notes at 9.75%......................................
                                                                                 8,041          6,031            8,041
             New Credit Facility at an assumed rate of 8.5%..............
                                                                                   941            706              941
             Amortization of deferred financing costs....................
                                                                               (39,605)       (29,832)         (39,624)
             Less pro-forma as adjusted interest expense.................
                                                                           ------------  --------------  --------------
                                                                            $    1,065     $      671     $      1,046
                                                                           ------------  --------------  --------------
                                                                           ------------  --------------  --------------
</TABLE>

                                        23

<PAGE>
                            UNIVERSAL OUTDOOR, INC.
                        PRO FORMA COMBINED BALANCE SHEET
                               SEPTEMBER 30, 1996
                                  (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                                                      OCTOBER
                           UNIVERSAL                   MEMPHIS/                                    PRO FORMA       OFFERING AND
                            OUTDOOR         POA         TUNICA        REVERE        MATTHEW       ACQUISITION       ACQUISITION
                              INC.      ACQUISITION   ACQUISITION   ACQUISITION   ACQUISITION     ADJUSTMENTS       ADJUSTMENTS
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
<S>                        <C>          <C>           <C>           <C>           <C>           <C>               <C>
Current assets...........   $ 16,559      $15,481       $ 9,664       $29,683       $ 2,995      $ --              $ (5,000)(4)
Property and equipment...    159,961       24,116        20,428        28,046        16,821        106,504(1)        253,622(5)
Deferred taxes...........     --           11,920        --            --            --            --                --
Other assets.............     16,994       47,997        --            35,639         6,839       (43,165)(1)       (43,944)(5)(6)
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
Total assets.............   $193,514      $99,514       $30,092       $93,368       $26,655      $ 63,339          $204,678
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
Current liabilities,
 excluding current
 maturities..............   $ 10,228      $ 4,245       $ 5,345       $ 7,148       $ 4,030      $ --              $ (5,000)(4)
Current maturities of
 long-term debt..........     --            9,109            52         3,305        --             (3,305)           (9,161)(2)
Long-term debt...........    106,669       71,683         1,095        38,281        21,742        103,377(1)         98,339(5)(7)
Other....................     52,827       --            --             5,884            --            --                --
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
Total liabilities........    169,724       85,037         6,492        54,618        25,772       100,072            84,178
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
Stockholders' equity
 (deficit)...............     23,790       14,477        23,600        38,750           883       (36,733) (1)(3)   120,500(5)(8)
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
Total liabilities and
 stockholders' equity....   $193,514      $99,514       $30,092       $93,368       $26,655      $ 63,339          $204,678
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
                           ----------   -----------   -----------   -----------   -----------   ---------------   ---------------
 
<CAPTION>
 
                                          PRO FORMA
                            PRO FORMA     OFFERING           AS
                           AS ADJUSTED   ADJUSTMENTS      ADJUSTED
                           -----------   -----------      --------
<S>                        <C>           <C>              <C>
Current assets...........   $ 69,382      $(25,000)(9)    $44,382
Property and equipment...    609,498        --            609,498
Deferred taxes...........     11,920        --             11,920
Other assets.............     20,360         3,500(6)      23,860
                           -----------   -----------      --------
Total assets.............   $711,160      $(21,500)       $689,660
                           -----------   -----------      --------
                           -----------   -----------      --------
Current liabilities,
 excluding current
 maturities..............   $ 25,996      $ --            $25,996
Current maturities of
 long-term debt..........     --            --              --
Long-term debt...........    441,186       (21,500)(10)   419,686
Other....................     58,711        --             58,711
                           -----------   -----------      --------
Total liabilities........    525,893       (21,500)       504,393
                           -----------   -----------      --------
Stockholders' equity
 (deficit)...............    185,267        --            185,267
                           -----------   -----------      --------
Total liabilities and
 stockholders' equity....   $711,160      $(21,500)       $689,660
                           -----------   -----------      --------
                           -----------   -----------      --------
</TABLE>

                                     24

<PAGE>
            NOTES TO UNAUDITED CONSOLIDATED PRO FORMA BALANCE SHEET
                             AT SEPTEMBER 30, 1996
                             (DOLLARS IN THOUSANDS)
 
    The following explanations describe the assumptions used in determining the
pro forma adjustments necessary to present the pro forma financial position of
the Company after giving effect to the Transactions and the Offering and the
October Offerings.
 
 1. Entry records the effects of the Revere and Matthew Acquisitions.
 
<TABLE>
<CAPTION>
                                                                                REVERE       MATTHEW
                                                                              ACQUISITION  ACQUISITION    TOTAL
                                                                              -----------  -----------  ----------
<S>                                                                           <C>          <C>          <C>
Increase in long-term debt..................................................   $  85,119    $  18,258   $  103,377
Changes in assets and liabilities resulting from allocation of purchase
 price:
  Property and equipment....................................................      79,390       27,114      106,504
  Other assets..............................................................     (36,326)      (6,839)     (43,165)
  Stockholders' equity......................................................     (38,750)        (883)     (39,633)
                                                                              -----------  -----------  ----------
                                                                               $  89,433    $  37,650   $  127,083
                                                                              -----------  -----------  ----------
                                                                              -----------  -----------  ----------
</TABLE>
 
<TABLE>
<C>  <S>                                                                <C>
 2.  Entry to record elimination of current maturities of long-term
     debt.
                                                                        ($ 9,109)
     POA Acquisition..................................................
                                                                             (52)
     Memphis/Tunica...................................................
                                                                          (3,305)
     Revere Acquisition...............................................
                                                                        --------
                                                                        ($12,466)
                                                                        --------
                                                                        --------
</TABLE>
 
<TABLE>
<C>  <S>                                                                <C>
 3.  Entry to record 100,000 shares of common stock to be issued in
     connection with the Memphis/Tunica acquisition at an assumed
     price of $29:
 
                                                                        $  2,900
     Stockholders' equity.............................................
                                                                        --------
                                                                        --------
</TABLE>
 
<TABLE>
<C>  <S>                                                                <C>
 4.  Entry to record the reduction of the deposit paid by the Company   ($ 5,000)
     in connection with the Memphis/Tunica Acquisition................
                                                                        --------
                                                                        --------
 
 5.  Entry records the effects of the October Offerings and the
     Acquisitions.
</TABLE>
 
<TABLE>
<CAPTION>
                                                                              POA      MEMPHIS/TUNICA
                                                                          ACQUISITION    ACQUISITION      TOTAL
                                                                          -----------  ---------------  ----------
<S>                                                                       <C>          <C>              <C>
Increase in long-term debt..............................................   $ 178,317     $    72,605    $  250,922
Changes in assets and liabilities resulting from allocation of purchase
 price:
  Property and equipment................................................     204,617          49,005       253,622
  Other assets..........................................................     (49,938)                      (49,938)
  Stockholders' equity..................................................     (14,477)        (23,600)      (38,077)
                                                                          -----------  ---------------  ----------
                                                                           $ 318,519     $    98,010    $  416,529
                                                                          -----------  ---------------  ----------
                                                                          -----------  ---------------  ----------
</TABLE>
 
<TABLE>
<C>  <S>                                                                <C>
 6.  Entry to record capitalized financing fees
                                                                        $  5,994
     October Offerings................................................
                                                                           3,500
     Offering.........................................................
                                                                        --------
                                                                        $  9,494
                                                                        --------
                                                                        --------
</TABLE>

                                      25

<PAGE>
 
<TABLE>
<C>  <S>                                                                <C>
 7.  Entry to record net reduction in long-term debt from the October
     Offerings.
 
                                                                        $212,750
     Proceeds of the October equity offering..........................
                                                                         (29,524)
     Costs, expenses and other charges of the October Offerings.......
                                                                         (24,649)
     Proceeds used to repay long-term debt of Parent..................
                                                                          (5,994)
     Capitalized financing fees.......................................
                                                                        --------
                                                                        $152,583
     Net reduction in long-term debt..................................
                                                                        --------
                                                                        --------
 
 8.  Entry to record net increase in stockholders' equity from
     proceeds of the October Offerings.
 
                                                                        $212,750
     Proceeds of the October equity offering..........................
                                                                         (29,524)
     Costs, expenses and other charges of the October Offerings.......
                                                                         (24,649)
     Proceeds used to repay long-term debt of Parent..................
                                                                        --------
                                                                        $158,577
     Net increase in stockholders' equity.............................
                                                                        --------
                                                                        --------
</TABLE>
 
<TABLE>
<C>  <S>                                                                <C>
 9.  Entry to record reduction in cash used to finance offering.......  ($25,000)
                                                                        --------
                                                                        --------
 
10.  Entry to record decrease in long-term debt due to cash payments    ($21,500)
     and financing fees...............................................
                                                                        --------
                                                                        --------
</TABLE>

                                   26

<PAGE>

     (c) Exhibits

         2.1 Stock Purchase Agreement




















                                      27

<PAGE>

                             SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as 
amended, the Registrant has duly caused this report to be signed on its 
behalf by the undersigned hereunto duly authorized.

                                Universal Outdoor Holdings, Inc.

December 10, 1996                /s/ Brian T. Clingen
                                -------------------------------------
                                Brian T. Clingen
                                Vice President and Chief Financial Officer



<PAGE>

                               LIST OF EXHIBITS


2.1  Stock Purchase Agreement


<PAGE>




                                                                 Exhibit 2.1





                               STOCK PURCHASE AGREEMENT

                            dated as of November 22, 1996

                                     by and among

                                Revere Holding Corp.;

                    Merrill Lynch Capital Appreciation Partnership
                                  No. B-XXVII, L.P.;
                       ML Offshore LBO Partnership No. B-XXVII;
                               ML IBK Positions, Inc.;
                             MLCP Associates L.P. No. IV;
                           Merrill Lynch KECALP L.P. 1994;

                                The Other Stockholders
                                      Listed on
                             the Signature Pages Hereto;

                                         and

                               Universal Outdoor, Inc.



<PAGE>



                                  TABLE OF CONTENTS


                                                                           PAGE


                                      ARTICLE I

                                 Certain Definitions
                                 -------------------

Section 1              Definitions                                           1




                                      ARTICLE II

                             Sale of Securities; Closing
                             ---------------------------

Section 1             Purchase and Sale                                      7
Section 2             Time and Place of Closing                              7



                                     ARTICLE III

                    Representations and Warranties of the Company
                    ---------------------------------------------

Section 1     Incorporation; Authorization; etc.                             8
Section 2     Capitalization; Structure                                      9
Section 3     Financial Statements                                          10
Section 4     Undisclosed Liabilities                                       11
Section 5     Absence of Certain Changes                                    11
Section 6     Properties                                                    12
Section 7     Litigation; Orders                                            13
Section 8     Compliance with Laws; Permits                                 13
Section 9     Material Contracts                                            14
Section 10    Taxes..                                                       15
Section 11    ERISA........                                                 16
Section 12    Environmental Matters                                         18
Section 13    Transactions with Affiliates                                  20
Section 14    Brokers, Finders, etc.                                        20
Section 15    Patents, Trademarks and Copyrights                            21
Section 16    Insurance                                                     21
Section 17    Labor Agreements                                              21



                                         -i-


<PAGE>



                                      ARTICLE IV

                    Representations and Warranties of the Sellers
                    ---------------------------------------------


Section 1     Authority and Related Matters . . . . . . . . . . . . . . .   22
Section 2     Brokers, Finders, etc.  . . . . . . . . . . . . . . . . . .   24


                                      ARTICLE V

                       Represenatatios and Warranties of Buyer
                       ---------------------------------------

Section 1     Incorporation; Authorization; etc.                            25
Section 2     Brokers, Finders, etc.                                        26
Section 3     Approvals, Other Authorizations,
                Consents, Reports, etc.                                     26
Section 4     Acquisition of Securities for Investment.                     26
Section 5     Litigation                                                    26
Section 6     Financial Capability                                          27


                                      ARTICLE VI

                     Covenants of the Company, Sellers and Buyer
                     -------------------------------------------


Section 1     Investigation of Business; Access to
                Properties and Records                                      27
Section 2     Efforts; Obtaining Consents                                   28
Section 3     Further Assurances                                            29
Section 4     Conduct of Business                                           30
Section 5     Public Announcements                                          32
Section 6     Non-Solicitation of Employees                                 33
Section 7     Stockholders Agreement                                        33
Section 8     Management Notes                                              33
Section 9     Company Option Plan                                           33
Section 10    Repayment of Indebtedness                                     34
Section 11    Directors' and Officers'
                Indemnification                                             34
Section 12    No Shop                                                       35
Section 13    Schedule Delivery                                             35
Section 14    Working Capital                                               35


                                     ARTICLE VII

                      Conditions of Buyer's Obligation to Close
                      -----------------------------------------


                                        -ii-

<PAGE>

Section 1     Representations and Warranties;
                Covenants                                                   36
Section 2     Filings; Consents; Waiting Periods                            37
Section 3     No Injunction                                                 37
Section 4     Resignations of Directors                                     37
Section 5     Share Certificates                                            37
Section 6     Evidence of Indebtedness                                      37
Section 7     Working Capital                                               37
Section 8     Officer's Certificate                                         37
Section 9     Company Affidavit                                             38


                                     ARTICLE VIII

                      Conditions to Sellers' Obligation to Close
                      ------------------------------------------


Section 1     Representations and Warranties;
                Covenants                                                   38
Section 2     Filings; Consents; Waiting Periods                            38
Section 3     No Injunction                                                 38
Section 4     Purchase Price                                                39

                                      ARTICLE IX

                                     Termination
                                     -----------

Section 1     Termination . . . . . . . . . . . . . . . . . . .             39
Section 2     Procedure and Effect of Termination . . . . . . .             39


                                      ARTICLE X

                                    Miscellaneous
                                    -------------

Section 1     Survival Periods . . . . . . . . . . . . . . . . .            40
Section 2     Counterparts . . . . . . . . . . . . . . . . . . .            40
Section 3     Governing Law  . . . . . . . . . . . . . . . . . .            40
Section 4     Entire Agreement . . . . . . . . . . . . . . . . .            40
Section 5     Expenses . . . . . . . . . . . . . . . . . . . . .            41
Section 6     Notices  . . . . . . . . . . . . . . . . . . . . .            41
Section 7     Successors and Assigns . . . . . . . . . . . . . .            42
Section 8     Amendments and Waivers . . . . . . . . . . . . . .            43
Section 9     No Implied Representation  . . . . . . . . . . . .            43
Section 10    Construction of Certain Provisions . . . . . . . .            43
Section 11    Headings; Definitions  . . . . . . . . . . . . . .            44
Section 12    Interpretation . . . . . . . . . . . . . . . . . .            44
Section 13    Reasonable Consent Required. . . . . . . . . . . .            44





                                        -iii-

<PAGE>

                                      SCHEDULES

Schedule 2.1       Stock and Option Ownership of Revere Holding Corp.
Schedule 3.1       Conflicts; Company Filings
Schedule 3.2       Subsidiaries
Schedule 3.3       Financial Statements
Schedule 3.4       Liabilities
Schedule 3.5       Conduct of Business
Schedule 3.6       Encumbrances
Schedule 3.7       Litigation
Schedule 3.8       Permits
Schedule 3.9       Material Contracts
Schedule 3.10      Tax Matters
Schedule 3.11      Employee Matters
Schedule 3.12      Environmental Matters
Schedule 3.13      Transactions with Affiliates
Schedule 4.1       Seller Filings
Schedule 5.1       Conflicts
Schedule 5.3       Buyer Filings
Schedule 6.4(b)    Conduct of Business
Schedule 7.2       Buyer's Filings; Consents
Schedule 8.2       Sellers' Filings; Consents

                                       -iv-

<PAGE>

                               STOCK PURCHASE AGREEMENT


         THIS STOCK PURCHASE AGREEMENT (this "AGREEMENT"), dated as of 
November 22, 1996, is by and among Revere Holding Corp., a Delaware 
corporation (the "COMPANY"); Merrill Lynch Capital Appreciation Partnership 
No. B-XXVII, L.P., ML Offshore LBO Partnership No. B-XXVII, ML IBK Positions, 
Inc., MLCP Associates L.P. No. IV, Merrill Lynch KECALP L.P. 1994 
(collectively, the "ML INVESTORS"); Dale Lang, Robert Olney, James Gibson, 
Ronald Jensen, Robert McLachlin, Daniel Schulte, Harrison McCawley, Charles 
Marino, James Lloyd, Gary White, Raul Guzman, Harry Adams, Jr., Dennis 
Weller, Todd Schwartzrock, Patrick Sherry, Michael Quade and Sandy Petersen 
(collectively, the "MANAGEMENT INVESTORS" and, together with the ML 
Investors, "SELLERS"); and Universal Outdoor, Inc., an Illinois corporation 
("BUYER").

         WHEREAS, Sellers, collectively, own all of the outstanding 
Securities (as defined herein) of the Company and all of the outstanding 
options to purchase Securities of the Company; and

         WHEREAS, Buyer desires to purchase from Sellers, and Sellers desire 
to sell to Buyer, 100% of the outstanding Securities upon the terms and 
subject to the conditions set forth herein.

         NOW, THEREFORE, the parties hereto agree as follows:

                                      ARTICLE I

                                 CERTAIN DEFINITIONS


    Section 1     DEFINITIONS.  As used in this Agreement the following terms 
shall have the following respective meanings:

         "AFFILIATE" shall mean, with respect to any Person, any other Person 
directly or indirectly controlling, controlled by, or under direct or 
indirect common control with such first Person.  A Person shall be deemed to 
control another Person if such first Person possesses, directly or 
indirectly, the power to direct or cause the direction of the management and 
policies of such other Person, whether through the ownership of voting 
securities, by contract or otherwise.

         "AFFILIATED GROUP" shall have the meaning set forth in Section 
3.10(a) hereof.

         "AGREEMENT" shall have the meaning set forth in the Preamble hereof.


<PAGE>

         "BALANCE SHEET" shall have the meaning set forth in Section 3.3 
hereof.

         "BUSINESS CONDITION" shall mean, with respect to any Person, the 
business, properties, assets, results of operations or condition (financial 
or otherwise) of such Person.

         "BUYER" shall have the meaning set forth in the Preamble hereof.

         "CLAIMS" shall have the meaning set forth in Section 3.12 hereof.

         "CERCLA" shall have the meaning set forth in Section 3.12 hereof.

         "CLOSING" shall mean the consummation of the transactions 
contemplated by Section 2.1 of this Agreement.

         "CLOSING DATE" shall mean the later of (i) the third business day 
after expiration or termination of all waiting periods prescribed under the 
HSR Act, and (ii) the date on which the conditions set forth in Articles VII 
and VIII shall be satisfied or duly waived; or if Sellers and Buyer mutually 
agree on a different date, the date upon which they have mutually agreed.

         "CODE" shall have the meaning set forth in Section 3.10(a) hereof.

         "COMMON STOCK" shall mean the Common Stock, par value $.01 per 
share, of the Company.

         "COMPANY" shall have the meaning set forth in the Preamble hereof.

         "COMPANY PROPERTY" shall have the meaning set forth in Section 3.12 
hereof.

         "CREDIT AGREEMENT" shall mean the Credit Agreement, dated as of 
December 20, 1994, by and among the Company, Revere Acquisition Corp., the 
several lenders from time to time party thereto and Canadian Imperial Bank of 
Commerce, New York Agency, as Agent, as amended.

         "DECEMBER 31 FINANCIAL STATEMENTS" shall have the meaning set forth 
in Section 3.3 hereof.

         "ENCUMBRANCES" shall have the meaning set forth in 

                                   -2-

<PAGE>


Section 3.12 hereof.

         "ENVIRONMENTAL CLAIMS" shall have the meaning set forth in Section 
3.12 hereof.

         "ENVIRONMENTAL LAW" shall have the meaning set forth in Section 3.12 
hereof.

         "ERISA" shall have the meaning set forth in Section 3.11(a) hereof.

         "ERISA AFFILIATE" shall have the meaning set forth in Section 
3.11(a) hereof.

         "FINANCIAL STATEMENTS" shall have the meaning set forth in Section 
3.3 hereof.

         "GAAP" shall have the meaning set forth in Section 3.3 hereof.

         "GOVERNMENT CONSENTS" shall have the meaning set forth in Section 
6.2(a) hereof.

         "GOVERNMENT FILINGS" shall have the meaning set forth in Section 
6.2(a) hereof.

         "HAZARDOUS MATERIALS" shall have the meaning set forth in Section 
3.12 hereof.

         "HSR ACT" shall mean the Hart-Scott-Rodino Antitrust Improvements 
Act of 1976, as amended.

         "INDEBTEDNESS" shall mean (i) all indebtedness of such Person for 
borrowed money, (ii) the face amount of all letters of credit issued for the 
account of the Company or its Subsidiaries and, without duplication, all 
drafts thereunder, (iii) all net obligations of the Company or its 
Subsidiaries under interest rate swap agreements, any interest rate cap 
agreement, any interest rate collar agreement or other similar agreement or 
arrangement designed to protect the Company or its Subsidiaries against 
fluctuations in interest rates, and (iv) any guarantee by the Company or its 
Subsidiaries of any Indebtedness, leases, dividends or other material payment 
obligations of any other Person (other than the Company and its Subsidiaries).

         "LIABILITIES" shall have the meaning set forth in 

                                    -3-

<PAGE>

Section 3.4 hereof.

         "MAJORITY SELLERS" shall mean Sellers holding in excess of 50% of 
the outstanding Securities.

         "MANAGEMENT INVESTORS" shall have the meaning set forth in the 
Preamble hereof.

         "MANAGEMENT NOTE" shall mean each Non-Recourse Secured Promissory 
Note, dated December 20, 1994, executed by a Management Investor indicated on 
Schedule 2.1 in favor of the Company, as amended.

         "MATERIAL ADVERSE EFFECT" shall mean a material adverse effect on 
the Business Condition of the Company and its Subsidiaries considered as one 
enterprise or a material impairment or delay of the Stock Purchase.

         "MATERIAL LEASES" shall have the meaning set forth in Section 3.9(a) 
hereof.

         "MERRILL LYNCH" shall have the meaning set forth in Section 3.14 
hereof.

         "ML INVESTORS" shall have the meaning set forth in the Preamble 
hereof.

         "MLCP" shall mean Merrill Lynch Capital Partners, Inc., a Delaware 
corporation.

         "MULTIEMPLOYER PENSION PLAN" shall have the meaning set forth in 
Section 3.11(a) hereof.

         "NATIONAL" shall have the meaning set forth in Section 3.10(a) 
hereof.

         "NON-VOTING COMMON STOCK" shall mean the Non-Voting Common Stock, 
par value $.01 per share, of the Company.

         "OBLIGATIONS" shall have the meaning given in the Credit Agreement.

         "OPTION" shall mean any outstanding option to purchase shares of 
Common Stock granted under the Option Plan.

         "OPTION PLAN" shall mean the Management Stock Option Plan of the 
Company, dated December 20, 1994, as amended.

         "PBGC" shall have the meaning set forth in Section


                                    -4-
<PAGE>

3.11(a) hereof.

         "PERMITS" shall have the meaning set forth in Section 3.8 hereof.

         "PERSON" shall mean any individual, corporation, partnership, 
limited liability company, joint venture, trust, unincorporated organization, 
or other form of business or legal entity.

         "PLANS" shall have the meaning set forth in Section 3.11(a) hereof.

         "REAL PROPERTIES" shall have the meaning set forth in Section 3.6 
hereof.

         "RELEASE" shall have the meaning set forth in Section 3.12 hereof.

         "REVOLVING CREDIT COMMITMENTS" shall have the meaning given in the 
Credit Agreement.

         "SECURITIES" shall mean the outstanding shares of Common Stock and 
the Non-voting Common Stock, collectively.

         "SELLERS" shall have the meaning set forth in the Preamble hereof.

         "SEPTEMBER 30 FINANCIAL STATEMENTS" shall have the meaning set forth 
in Section 3.3 hereof.

         "SHARE PURCHASE PRICE" shall mean the amount obtained by dividing 
(i) $130,000,000 (x) minus the sum of (A) the amount of principal (including 
prepayment penalties, if any) outstanding immediately prior to the Closing 
under the Credit Agreement, under the note to Dana Hogan dated March 27, 1996 
in the original principal amount of $1,645,500, and under any additional 
indebtedness for money borrowed outstanding as of the Closing incurred by the 
Company and its Subsidiaries after the date hereof, (B) Accrued Interest (as 
calculated in accordance with GAAP) outstanding as of the Closing in excess 
of $331,000, (C) the amount of capitalized leases as of the Closing 
calculated in accordance with GAAP, (D) bonus payments payable to the Chief 
Executive Officer and the Chief Financial Officer of the Company in 
connection with the consummation of the transactions contemplated hereby 
pursuant to Section 4(b) of each of their employment agreements listed on 
Schedule 3.11 

                                      -5-

<PAGE>

and the cash severance obligations payable to the Chief Executive Officer of 
the Company pursuant to Section 7(b) of his employment agreement listed on 
Schedule 3.11, in each case, that remain payable following the Closing, (E) 
$4,000,000, (F) any unpaid cash amounts required as of the Closing to be paid 
for the remainder of the term under the Revere Consulting Group Consulting 
Agreement listed on Schedule 3.11 and (G) the fees of Merrill Lynch and 
Wachtell, Lipton, Rosen & Katz payable in connection with the consummation of 
the transactions contemplated hereby that remain payable following the 
Closing, and (y) plus the sum of (1) the Company's and its Subsidiaries' cash 
and cash equivalents (including such amounts held in escrow and bonds posted 
relating to potential tax liabilities) as of the Closing and (2) any amounts 
to be set-off pursuant to Section 6.8, by (ii) the total number of Securities 
issued and outstanding as of the Closing (as set forth on the Updated 
Capitalization Schedule after giving effect to any theretofore properly 
exercised Options).

         "STOCK PLEDGE AGREEMENT" shall mean each Stock Pledge Agreement, 
dated December 20, 1994, by and between the Company and a Management Investor 
who has executed a Management Note, as amended.

         "STOCK PURCHASE" shall mean the acquisition by Buyer of all of the 
outstanding Securities, and the payments contemplated by Section 6.9(a) in 
respect of Options, as of the Closing Date, as contemplated by this Agreement.

         "STOCKHOLDERS' AGREEMENT" shall mean the Stockholders' Agreement, 
dated as of December 20, 1994, by and among the Company, the management 
investors listed in Schedule 1 thereto and the stockholders listed in 
Schedule 2 thereto, as amended.

         "SUBSIDIARY" shall mean each subsidiary of the Company listed on 
Schedule 3.2 hereto.

         "TAX RETURN" shall have the meaning set forth in Section 3.10(c) 
hereof.

         "TAXES" shall have the meaning set forth in Section 3.10(b) hereof.

         "TRANSACTION TAXES" shall have the meaning set forth in Section 10.5 
hereof.

         "UPDATED CAPITALIZATION SCHEDULE" shall have the

                                      -6-

<PAGE>

meaning set forth in Section 6.13 hereof.

         "WARN ACT" shall have the meaning set forth in Section 3.17(b) 
hereof.

         "WELFARE BENEFIT PLANS" shall have the meaning set forth in Section 
3.11(a) hereof.

         "WITHHOLDING TAX" shall have the meaning set forth in Section 6.9(b) 
hereof.

         "WORKING CAPITAL" shall have the meaning set forth in Section 6.14.

         "WORKING CAPITAL SCHEDULE" shall have the meaning set forth in 
Section 6.14.

                                  
                                      ARTICLE II

                             SALE OF SECURITIES; CLOSING


         Section 1  PURCHASE AND SALE. (a)  On the basis of the 
representations, warranties, covenants and agreements and subject to the 
satisfaction or waiver of the conditions set forth herein, at the Closing the 
Sellers shall sell, assign and transfer, and the Buyer shall purchase from 
the Sellers, all of the Securities.  In payment for the Securities, 
simultaneously with the delivery by Sellers of certificates representing such 
Securities, with appropriate stock powers attached, properly signed, Buyer 
will pay to each Seller the Share Purchase Price per share of Common Stock 
and per share of Non-voting Common Stock (as set forth on Schedule 2.1 hereto 
and giving effect to the exercise of any Options after the date hereof and 
prior to the Closing) held by each such Seller as of the Closing (net of any 
amounts to be set-off pursuant to Section 6.8 hereof), in addition to making 
the payment to the Sellers contemplated by Section 6.9(a) hereof.  All 
payments shall be made on the Closing Date by wire transfer of immediately 
available funds to the accounts to be designated by each Seller in writing to 
Buyer at least one day prior to the Closing Date.  If the Closing does not 
occur, all payments shall be repaid, all certificates shall be returned to 
the Person possessing such certificates prior to the Closing, and the 
transactions shall be deemed not to have occurred. 

                                      -7-
<PAGE>

         Section 2  TIME AND PLACE OF CLOSING.  The Closing shall take place 
on the Closing Date at 10:00 A.M., New York City time, at the offices of 
Wachtell, Lipton, Rosen & Katz, 51 West 52nd Street, New York, New York 10019.

                                       
                                 ARTICLE III

                    REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         As an inducement to Buyer to enter into this Agreement and to 
consummate the transactions contemplated hereby, the Company hereby 
represents and warrants to Buyer as follows:

         Section 1  INCORPORATION; AUTHORIZATION; ETC. (a)  Each of the 
Company and its Subsidiaries is a corporation duly organized, validly 
existing and in good standing under the laws of the jurisdiction of its 
organization.  Each of the Company and its Subsidiaries has all requisite 
corporate power and authority to own, lease and operate its properties and 
assets and to carry on its business as it is now being conducted, and is in 
good standing and is duly qualified to transact business in each jurisdiction 
in which the nature of property owned or leased by it or the conduct of its 
business requires it to be so qualified, except where the failure to have 
such power or authority, to be in good standing or to be duly qualified to 
transact business, would not, individually or in the aggregate, have a 
Material Adverse Effect.  The copies of the certificate of incorporation and 
by-laws (in each case, together with all amendments thereto) of the Company 
and each of its Subsidiaries which have been previously delivered or made 
available to Buyer are true, correct and complete.

         (b) The Company has all requisite corporate power and authority to 
execute and deliver this Agreement, to perform its obligations hereunder and 
to consummate the transactions contemplated hereby.  The execution and 
delivery of this Agreement, the performance of the Company's obligations 
hereunder and the consummation of the transactions contemplated hereby have 
been duly and validly authorized by the Board of Directors of the Company and 
no other corporate proceedings or actions on the part of the Company, its 
Board of Directors or stockholders are necessary therefor.  The execution, 
delivery and performance

                                      -8-
<PAGE>

of this Agreement and the consummation of the transactions contemplated 
hereby will not (i) violate any provision of the certificate of incorporation 
or by-laws of the Company or any of its Subsidiaries, (ii) except as 
disclosed in Schedule 3.1 hereto, and except as provided in the Credit 
Agreement, violate or conflict with any provision of, or be an event that is 
(or with the passage of time will result in) a violation or conflict of, or 
result in the termination or acceleration of or entitle any party to  
terminate or accelerate (whether after the giving of notice or lapse of time 
or both) any obligation under, or constitute a default (with or without 
notice or lapse of time, or both), or result in (or with notice or the 
passage of time would result in) the imposition of any lien upon or the 
creation of a security interest in any of the Company's or any of its 
Subsidiaries' assets or properties pursuant to, any mortgage, lien, lease, 
agreement, instrument, order, arbitration award, judgment or decree to which 
the Company or any of its Subsidiaries is a party or by which any of them or 
their assets are bound, or (iii) except as described in Section 3.1(c) hereof 
or as listed on Schedule 3.1 hereto, violate or conflict with any law, order, 
judgment, injunction, decree, ordinance, regulation or ruling of any 
governmental authority to which the Company or any of its Subsidiaries is 
subject, except for those that, in the case of clauses (ii) and (iii) would 
not, individually or in the aggregate, have a Material Adverse Effect.  This 
Agreement has been duly executed and delivered by the Company, and, assuming 
the due execution hereof by Buyer, this Agreement constitutes the legal, 
valid and binding obligation of the Company, enforceable against the Company 
in accordance with its terms, except for (i) the effect of any applicable 
bankruptcy, insolvency, reorganization, moratorium and similar laws relating 
to or affecting the rights of creditors generally and (ii) the effect of 
equitable principles of general application.

         (c)  No registrations, filings, applications, notices, consents, 
approvals, orders, qualifications, authorizations or waivers are required to 
be made, filed, given or obtained by the Company or any of its Subsidiaries 
(or, by reason of facts pertaining to the Company or its Subsidiaries, on the 
part of Buyer) with, to or from any Persons (including governmental 
authorities) in connection with the execution and delivery of this Agreement 
or the consummation of the transactions contemplated hereby, except for (i) 
those set forth on Schedule 3.1, (ii) filings under the HSR

                                      -9-
<PAGE>

Act, (iii) those that become applicable solely as a result of the specific 
regulatory status of Buyer or its Affiliates, or (iv) those that the failure 
to make, file, give or obtain would not, individually or in the aggregate, 
have a Material Adverse Effect.

         Section 2  CAPITALIZATION; STRUCTURE. (a)  The authorized capital
stock of the Company consists of (i) 5,000,000 shares of Common Stock of 
which (v) 3,500,000 shares are issued and outstanding as of the date hereof, 
(w) 150,000 shares are held in the Company's treasury, (x) 360,000 shares 
have been reserved for issuance upon exercise  of Options, (y) 331,964 shares 
are subject to Options outstanding as of the date hereof and (z) 172,707.29 
shares are issuable upon conversion of shares of Non-voting Common Stock; and 
(ii) 173,459 shares of Non-voting Common Stock, of which (a) 172,707.29 
shares are issued and outstanding as of the date hereof and (b) 750.86 shares 
are held in the Company's treasury.  All of the outstanding shares of Common 
Stock and Non-voting Common Stock are validly issued, fully paid and 
nonassessable and have not been issued in violation of any preemptive rights. 
 Schedule 3.2 contains a true and complete list of all entities in which more 
than 50% of the voting stock or other voting equity interests are owned, 
directly or indirectly, by the Company.  Except as otherwise set forth on 
Schedule 3.2 hereto, all of the outstanding shares of capital stock or other 
equity interests of each of the Company's Subsidiaries have been validly 
issued and are fully paid and nonassessable and have not been issued in 
violation of any preemptive rights and are owned by the Company and/or one or 
more of its Subsidiaries free and clear of all mortgages, pledges, liens, 
claims, charges, security interests, options, hypothecations, easements, 
restrictions (on transfer, voting or otherwise) or conditional sale or other 
like restriction agreements, or other encumbrances ("ENCUMBRANCES").  Except 
as set forth in this Section 3.2 and as set forth on Schedule 3.2 hereto, 
there are no outstanding options, warrants, calls, commitments, securities, 
agreements or other rights of any kind to acquire, or any securities which 
upon conversion, exchange or exercise would require or give any Person the 
right to require the issuance, sale or transfer of, or obligations to issue, 
sell or transfer, shares of capital stock of any class of, or other debt 
obligations of or equity interests in, the Company or of any of its 
Subsidiaries which have been issued, granted or entered into by the Company 
or any of its Subsidiaries.  Except for the Subsidiaries or as set forth on 
Schedule 3.2 hereto, none of the Company or any Subsidiary owns any capital 
stock or eq-

                                       -10-
<PAGE>

uity interest in any other entity.

         (b) Schedule 2.1 sets forth the amount of each class of capital stock
of the Company held by each Seller and, with respect to the Options, the 
exercise price and number of shares of capital stock of the Company issuable 
upon exercise thereof.  None of the Options listed on Schedule 2.1 have 
expired as of the date hereof.

         Section 3  FINANCIAL STATEMENTS.  Set forth on Schedule 3.3 are true
and complete copies of (i) the audited consolidated balance sheet of the 
Company and its Subsidiaries as of December 31, 1995, and the related 
consolidated statements of operations, shareholders' equity and cash flows  
for the year ended December 31, 1995 (including the notes thereto) (the 
"DECEMBER 31 FINANCIAL STATEMENTS"), together with the Report of Independent 
Accountants thereon; and (ii) the unaudited consolidated balance sheet of the 
Company and its Subsidiaries as of September 30, 1996 (the "BALANCE SHEET") 
and the unaudited consolidated statement of operations of the Company and its 
Subsidiaries for the nine months ended September 30, 1996 (collectively, with 
the Balance Sheet, the "SEPTEMBER 30 FINANCIAL STATEMENTS" and together with 
the December 31 Financial Statements, the "FINANCIAL STATEMENTS").  The 
Financial Statements are in accordance, in all material respects, with the 
books and records of the Company and its Subsidiaries as of the dates and for 
the periods indicated, have been prepared, in all material respects, in 
conformity with the practices consistently applied by the Company and its 
Subsidiaries in the immediately preceding fiscal periods and present fairly 
the consolidated financial position, cash flows and results of operations of 
the Company and its Subsidiaries, for the periods or as of the dates set 
forth therein, in each case in conformity with United States generally 
accepted accounting principles consistently applied ("GAAP"), subject, in the 
case of the unaudited financial statements, to normal year-end audit 
adjustments, the effect of which, in the aggregate, will not be material.

         Section 4  UNDISCLOSED LIABILITIES.  Except as set forth on Schedule
3.4, neither the Company nor any of its Subsidiaries has any outstanding 
claims, liabilities or indebtedness (whether accrued, absolute, contingent or 
otherwise, and whether due or to become due) ("LIABILITIES"), except (i) 
Liabilities disclosed in the September 30 Financial Statements; (ii) amounts 
of indebtedness outstanding under 

                                       -11-
<PAGE>

the Credit Agreement; (iii) Liabilities incurred after September 30, 1996 in 
the ordinary course of business; and (iv) Liabilities that, individually or 
in the aggregate, would not have a Material Adverse Effect.

         Section 5  ABSENCE OF CERTAIN CHANGES.  Except as disclosed in the
September 30 Financial Statements or on Schedule 3.5, since December 31, 
1995: (a) the Company and its Subsidiaries have conducted their respective 
businesses only in the ordinary course of business and there has been no 
material adverse change in the Business Condition of the Company and its 
Subsidiaries considered as one enterprise except for (i) any change resulting 
from general economic, financial or market conditions and (ii) any change 
resulting from conditions or circumstances generally affecting the businesses 
in which the Company and/or its Subsidiaries operate, (b) there has been no 
physical damage, destruction or loss that would, after taking into account 
any insurance recoveries  payable in respect thereof, have a Material Adverse 
Effect, and (c) neither the Company nor any of its Subsidiaries has taken any 
action of the type described in paragraphs (i), (iii), (iv), (vi), (vii), 
(ix), (x), (xi), (xii), (xiii), (xv) or (xvi) of Section 6.4(b) or agreed, 
committed or resolved to take any such actions.

         Section 6  PROPERTIES.  With the exception of properties disposed of
in the ordinary course consistent with past practice since the date of the 
Balance Sheet, except as set forth on Schedule 3.6, the Company or one of its 
Subsidiaries has good and marketable title to, or holds by valid and existing 
lease or license, free and clear of all Encumbrances, each piece of real and 
personal property capitalized on or included in the Balance Sheet and each 
piece of real and personal property acquired by the Company or any of its 
Subsidiaries since the date of the Balance Sheet that would, had it been 
acquired prior to such date, be capitalized on or included in the Balance 
Sheet, except in any of the foregoing cases for such imperfections of title 
or Encumbrances as (i) are reflected or reserved against in the Balance 
Sheet, (ii) arise out of taxes or general or special assessments not in 
default and payable without penalty or interest or the validity of which are 
being contested in good faith by appropriate proceedings, or (iii) would not, 
individually or in the aggregate, have a Material Adverse Effect.  The 
Company and the Subsidiaries own or otherwise have the right to use all 
property (real, personal or intangible) now used in the operation of their 
business or the use of which is required for the operation of their business 
as operated at the date of this Agreement, 

                                       -12-
<PAGE>

except for such property, the failure of which to own or have the right to 
use would not, individually or in the aggregate, have a Material Adverse 
Effect.  The properties subject to Material Leases and the material owned 
real properties of the Company and its Subsidiaries are collectively referred 
to herein as the "REAL PROPERTIES."  None of the Company or any Subsidiary 
has received any written notice advising it of any material general or 
special assessment relating to any of the Real Properties.  There are no 
material structural defects in any of the buildings, structures or other 
improvements constituting part of the Real Properties nor any material 
defects in any system supporting such building, structure or improvement, 
which in any such case would have a Material Adverse Effect.  Except as 
disclosed in Schedule 3.6, to the knowledge of the Company, no condemnation 
or eminent domain proceeding against any Real Property is pending or 
threatened.  Except as set forth in Schedule 3.6, to the knowledge of the 
Company, no other party to any Material Lease has stated in writing that it 
intends to terminate its relationship thereunder.

         Section 7  LITIGATION; ORDERS.  Except as set forth on Schedule 3.7,
there are no lawsuits, actions, administrative, arbitration or other 
proceedings or governmental investigations pending or, to the knowledge of 
the Company, threatened against the Company or any of its Subsidiaries, or to 
the knowledge of the Company, the Sellers, that would, individually or in the 
aggregate, have a Material Adverse Effect or which, as of the date hereof, 
seeks to restrain or prohibit or otherwise challenge the consummation, 
legality or validity of the transactions contemplated hereby.  Except as set 
forth on Schedule 3.7, there are no judgments or outstanding orders, 
injunctions, decrees, stipulations or awards (whether rendered by a court or 
administrative agency, or by arbitration) against the Company or any of its 
Subsidiaries or any of their respective properties, assets or businesses, or 
to the knowledge of the Company, the Sellers, that would, individually or in 
the aggregate, have a Material Adverse Effect.

         Section 8  COMPLIANCE WITH LAWS; PERMITS.  Each of the Company and its
Subsidiaries is in compliance with, and, to the knowledge of the Company, is 
not under governmental investigation with respect to and has not been 
threatened in writing to be charged with or given notice in writing that 

                                       -13-

<PAGE>

the continued operation of any assets does or will violate, applicable laws, 
rulings, injunctions, ordinances, regulations, orders, judgments and decrees 
of any federal, state or local governmental authority, except for such 
failures to comply or violations that would not, individually or in the 
aggregate, have a Material Adverse Effect.  Except as set forth on Schedule 
3.8, (i) the Company and its Subsidiaries hold, own and possess all 
governmental, regulatory and other filings, licenses, permits, approvals, 
registrations, consents, franchises and concessions (collectively, "PERMITS") 
as are necessary for the ownership or occupancy of the property and assets 
and conduct of the business of the Company and its Subsidiaries as currently 
conducted, except for such Permits which the failure to hold, own and possess 
would not, individually or in the aggregate, have a Material Adverse Effect; 
(ii) the Permits are valid, in full force and effect, except for any failures 
to be valid or in full force and effect which would not, individually or in 
the aggregate, have a Material Adverse Effect; (iii) there are no proceedings 
pending or, to the knowledge of the Company, complaints or petitions by 
others, or threatened proceedings, challenging or revoking such Permits, that 
would, individually or in the  aggregate, have a Material Adverse Effect; and 
(iv) the Company and its Subsidiaries are in compliance with their respective 
obligations under such Permits, except for such non-compliance which, 
individually or in the aggregate, would not have a Material Adverse Effect.

         Section 9  MATERIAL CONTRACTS. (a)  Except as set forth on Schedule
3.9 hereto, none of the Company or any of its Subsidiaries is a party to any 
oral or written contract, commitment or agreement (i) that, other than with 
respect to Material Leases, obligates the Company or any Subsidiary to pay or 
entitles the Company or any Subsidiary to receive an amount, from and after 
the date hereof, of $250,000 or more annually; (ii) restricting the Company's 
or any Subsidiary's ability to conduct the outdoor or mall advertising 
business generally in any geographic location (including applicable 
non-competes or similar agreements); (iii) that provides for the lease, 
sublease, license or other similar rights of possession or occupancy of real 
property (as tenant, occupier or possessor) used primarily for billboard 
sites, pursuant to which the current net annual rent payable by the Company 
or any Subsidiary currently exceeds $50,000 (the "MATERIAL LEASES"); or (iv) 
evidences indebtedness of the Company or any Subsidiary for money borrowed 
(whether incurred, assumed, guaranteed or secured by any asset) and, with 
respect to all such contracts, commitments and agreements, except as set 
forth on Schedule 3.9 hereto, neither

                                       -14-

<PAGE>

the Company nor any of its Subsidiaries, nor, to the knowledge of the Company,
any other party to any such contract, commitments and agreements is, in breach
thereof or default thereunder and there does not exist under any provision
thereof, to the knowledge of the Company, any event that, with the giving of
notice or the lapse of time or both, would constitute such a breach or default,
except for such breaches, defaults and events as to which requisite waivers or
consents have been obtained or which would not, individually or in the
aggregate, have a Material Adverse Effect.  Complete and correct copies of each
contract, commitment and agreement set forth on Schedule 3.9 have been furnished
or made available to Buyer, and, to the knowledge of the Company, all of such
contracts, commitments and agreements are valid, binding and in full force and
effect except for such failures to be so valid, binding and in full force and
effect which, individually or in the aggregate, would not a Material Adverse
Effect.

         (b)  Pursuant to the terms of the Credit Agreement and the Revolving
Credit Commitments or other applicable governing documents, the Obligations and
any other Indebtedness  of the Company and its Subsidiaries thereunder may be
pre-paid by Buyer on the Closing Date pursuant to Section 6.10, subject to the
notice requirements contemplated thereby.

         Section 10  TAXES. (a)  The Company and the Subsidiaries have duly
filed with the appropriate taxing authorities all Tax Returns required to be
filed by or with respect to the Company, the Subsidiaries or any member of an
affiliated group of corporations within the meaning of Section 1504 of the
Internal Revenue Code of 1986, as amended (the "CODE"), filing consolidated
returns which include, or have included, the Company and its Subsidiaries (an
"AFFILIATED GROUP") other than those Tax Returns which the failure to file would
not have a Material Adverse Effect.  Such Tax Returns are true, correct and
complete in all material respects.  Except as set forth on Schedule 3.10, the
Company and the Subsidiaries (i) have paid in full and on time, or have made
adequate provision on the Balance Sheet for, all Taxes of the Company, the
Subsidiaries or any member of an Affiliated Group shown to be due on such Tax
Returns, (ii) have made adequate provision on the Balance Sheet for unpaid Taxes
as required by GAAP, and (iii) have not given or requested with respect to the
Company, its Subsidiaries or any member of an Affiliated Group any waivers of
statutes of 

                                    -15-

<PAGE>

limitations in connection with any Taxes or Tax Returns.  There are no 
material liens for Taxes upon the assets of the Company or of the 
Subsidiaries except for statutory liens for current taxes not yet due and 
liens which, individually or in the aggregate, would not have a Material 
Adverse Effect.  Except as set forth on Schedule 3.10, neither the Company 
nor any of the Subsidiaries has any unpaid deficiency or assessment from any 
taxing authority with respect to Taxes or Tax Returns of the Company or any 
of the Subsidiaries or any member of an Affiliated Group.  Neither the 
Company nor the Subsidiaries (i) except for the agreements, plan and 
arrangements listed on Schedule 3.11, has made payments, is obligated to make 
any payments, or is a party to any agreement that under certain circumstances 
could obligate them to make any payments that will not be deductible under 
Code Section  280G, (ii) (A) has been a member of any Affiliated Group other 
than the Affiliated Group of which Company is the common parent corporation 
and the Affiliated Group of which Revere National Corporation ("NATIONAL") 
was the common parent corporation; or (B) is subject to liability for Taxes 
of any other person (other than Taxes of the Company or the Subsidiaries), 
including, without limitation, liability arising from the application of 
Treasury Regulation Section  1.1502-6 (or any similar provision of Tax law), 
(iii) is a party to any Tax allocation or sharing agreement, (iv) has filed a 
consent under Code Section  341(f) concerning collapsible corporations, or 
(v) except  as set forth in Schedule 3.10, has any deferred intercompany 
income or gains or excess loss accounts within the meaning of Treasury 
Regulation Section  1.1502 ET SEQ. (or any similar provisions of state law).  
Since the acquisition by an indirect subsidiary of the Company of National, 
neither the Company, nor any of the Subsidiaries has undergone or will 
undergo an "ownership change" within the meaning of Code Section  382(g)(1) 
(excluding any ownership change which occurs as a result of the acquisition 
of all of the capital stock  of the Company by Buyer under this Agreement).  
Except as set forth on Schedule 3.10, neither the Company nor any of its 
Subsidiaries has engaged in any transaction that was intended to qualify 
under Code Section  1031(a).  Except as set forth on Schedule 3.10 (which 
shall set forth the nature of the proceeding, the type of return, a detailed 
explanation of each adverse adjustment or deficiency proposed, asserted or 
assessed and the amount thereof, and the taxable year in question), no 
adverse adjustment or deficiency for any Taxes has been proposed, asserted or 
assessed against the Company or any of its Subsidiaries (or any member of the 
Affiliated Group for which the Company or its Subsidiaries could be liable).

                                    -16-

<PAGE>

         (b) For the purposes of this Agreement, "TAXES" shall mean all taxes,
charges, fees, imposts, levies or other assessments, including, without
limitation, all net income, gross income, sales, use, franchise, profits,
service, gross receipts, capital, ad valorem, value added, transfer, inventory,
capital stock, license, social security, unemployment, severance, stamp,
recording, occupation, withholding, payroll, employment, excise, or property
taxes and estimated taxes, water, rent and sewer service charge custom duties,
fees, assessments or charges of any kind whatsoever together with interest and
any penalties, fines, additions to tax or additional amounts with respect
thereto required to be paid prior to the Closing Date with respect to all
taxable periods or portions of taxable periods ending on or before the Closing
Date.

         (c) For purposes of this Agreement, "TAX RETURN" shall mean any
return, declaration, report, estimate, schedule, information return or other
document (including any related or supporting information) with respect to
Taxes.

         Section 11  ERISA. (a)  Neither the Company nor any of its
Subsidiaries nor any trade or business, whether or not incorporated (an "ERISA
AFFILIATE") that together with the Company would be deemed a "single employer"
within the meaning of Section 4001(b) of ERISA maintains or contributes to any
"employee pension benefit plan" (as defined in Section 3(2) of the Employee
Retirement Income Security Act of 1974,  as amended ("ERISA")) covering
employees or former employees of the Company or its Subsidiaries ("PLANS"),
except for the Plans listed on Schedule 3.11.  Neither the Company nor any of
the Subsidiaries has any formal plan or commitment to create any additional Plan
or modify or change any existing Plan that would affect any current or former
employee of the Company or any of its Subsidiaries.  Except as set forth on
Schedule 3.11, to the knowledge of the Company and the Sellers:  (i) with
respect to each Plan that is neither a "multiemployer plan," as such term is
defined in Section 3(37) of ERISA (a "MULTIEMPLOYER PENSION PLAN") nor an
"employee welfare benefit plan" (as defined in Section 3(1) of ERISA) (a
"WELFARE BENEFIT PLAN") that is identified as a multiemployer plan on Schedule
3.11, (A) such Plans are in material compliance with all applicable laws,
including the applicable provisions of ERISA and the Code, (B) neither the
Company nor any of its Subsidiaries nor any ERISA Affiliate has incurred any
liability to the Pension Benefit Guaranty 

                                    -17-

<PAGE>

Corporation ("PBGC") nor any other liability under Title IV of ERISA with 
respect to such Plans other than premiums due to the PBGC (which premiums 
have been paid when due) and (C) such Plans are qualified under Section 
401(a) of the Code; and (ii) with respect to any Multiemployer Pension Plan:  
(A) neither the Company, any of its Subsidiaries nor any ERISA Affiliate has 
made or suffered a "complete withdrawal" or a "partial withdrawal," as such 
terms are respectively defined in Sections 4203 and 4205 of ERISA, (B) no 
event has occurred that presents a material risk of a partial withdrawal, (C) 
neither the Company, any of its Subsidiaries nor any ERISA Affiliate has any 
contingent liability under Section 4204 of ERISA, and no circumstances exist 
that present a material risk that any such plan will go into reorganization, 
and (D) the aggregate withdrawal liability of the Company, its Subsidiaries 
and the ERISA Affiliates, computed as if a complete withdrawal by the 
Company, its Subsidiaries and the ERISA Affiliates had occurred under each 
such Plan on the date hereof, would not have a Material Adverse Effect.  No 
Plan that is not a Multiemployer Pension Plan is subject to Title IV of ERISA 
and neither the Company, any of its Subsidiaries nor any ERISA Affiliate has 
maintained such a Plan during the past six years.  Schedule 3.11 also lists 
each Welfare Benefit Plan maintained by the Company or its Subsidiaries 
covering employees of the Company or its Subsidiaries, and as to such 
employee welfare benefit plans that are not identified as multiemployer plans 
on Schedule 3.11, either the Company or one of the Subsidiaries has filed all 
reports required to be filed by it with the Internal Revenue Service or with 
the Department of Labor or the PBGC under applicable provisions of ERISA and 
the Code.  With respect to each of the Plans that is neither a Multiemployer 
Pension Plan nor a Welfare Benefit Plan identified on Schedule 3.11 as a 
multiemployer plan, the Company has heretofore delivered to Buyer true and 
complete copies of each of the following documents:  (i) a copy of the Plan 
(including all amendments thereto); (ii) a copy of the most recent annual 
report, if required under ERISA; (iii) a copy of the most recent Summary Plan 
Description; and (iv) the most recent determination letter received from the 
Internal Revenue Service with respect to each Plan that is intended to be 
qualified under Section 401 of the Code.

         (b) Neither the Company nor any of its Subsidiaries has any liability
for life, health, medical or other welfare benefits to former employees or
beneficiaries or dependents thereof, except for health continuation coverage as
required by Section 4980B of the Code or Part 6 of Title I of ERISA.

                                    -18-

<PAGE>

         (c) Schedule 3.11 lists each:  (i) agreement with any director,
executive officer or other key employee of the Company or any of its
Subsidiaries (A) the benefits of which are contingent, or the terms of which are
materially altered, upon the occurrence of a transaction involving the business
of the nature of any of the transactions contemplated by this Agreement, (B)
providing any remaining term of employment in excess of one year or (C)
providing severance benefits or other benefits after the termination of
employment of such director, executive officer or key employee and (ii)
agreement, plan or arrangement under which any person may receive payments from
the Company or any of its Subsidiaries that may be subject to the tax imposed by
Section 4999 of the Code or included in the determination of such person's
"parachute payment" under Section 280G of the Code.

         (d) Except as set forth on Schedule 3.11, there are no pending,
anticipated or, to the knowledge of the Sellers, and the Company, threatened
claims by or on behalf of any Plan, by any employee or beneficiary covered under
any such Plan, or otherwise involving any such Plan (other than routine claims
for benefits).

         Section 12  ENVIRONMENTAL MATTERS.  Except as disclosed in Schedule
3.12 and except as would not have a Material Adverse Effect, (a) there have been
no Releases of Hazardous Materials at any time on any Company Property, or, to
the knowledge of the Company, any property adjoining or adjacent to any Company
Property, (b) the Company and each of its Subsidiaries are in compliance in all
respects with all Environmental Laws and the requirements of any permits issued
under such Environmental Laws with respect to any Company  Property, (c) there
are no pending or, to the knowledge of the Company, threatened Environmental
Claims against the Company or any of its Subsidiaries or any Company Property,
(d) there are not any underground storage tanks located on any Company Property,
except in material compliance with Environmental Laws, (e) neither the Company
nor any of its Subsidiaries has caused or permitted its operations to be used to
generate, manufacture, transport, treat, store, handle, dispose or process
Hazardous Materials or other dangerous or toxic substances, or solid wastes
except in compliance with Environmental Laws, and (f) neither the Company nor
any Subsidiary has received any written notice or request for information from
any governmental authority or other Person alleging that it is a

                                    -19-

<PAGE>

potentially responsible party at any Superfund site or analogous site subject 
to listing, investigation or remediation under another Environmental Law.  
The Company has made available to Buyer any significant environmental study, 
audit, or test relating to significant Company Properties prepared, to the 
knowledge of the Chief Executive Officer and the Chief Financial Officer of 
the Company, by the Company since December 22, 1994.  The Company and its 
Subsidiaries have complied (i) with their obligations under the Remediation 
Agreement, dated December 22, 1994, between Revere National Corporation of 
Pennsylvania and the New Jersey Department of Environmental Protection, as 
amended by the Amendment to Remediation Agreement, dated April 13, 1995, and 
(ii) with the requirements of the New Jersey Industrial Site Recovery Act 
with respect to the matters set forth in the third paragraph of Item (a) on 
Schedule 3.12, except as would not, individually or in the aggregate, have a 
Material Adverse Effect.

         For purposes of this Agreement, the following terms shall have the 
following meanings:  (A) "COMPANY PROPERTY" means any real property and 
improvements owned, operated or leased by the Company or any of its 
Subsidiaries; (B) "HAZARDOUS MATERIALS" means (i) any petroleum or petroleum 
products, radioactive materials, asbestos in any form that is or could become 
friable, urea formaldehyde foam insulation, transformers or other equipment 
that contain dielectric fluid containing levels of polychlorinated biphenyls, 
and radon gas and (ii) any chemicals, materials or substances defined as 
"solid wastes," "hazardous wastes," "hazardous substances," "hazardous 
materials," "extremely hazardous wastes," "restricted hazardous wastes," 
"toxic substances," "toxic pollutants," or words of similar import, under any 
applicable Environmental Law; (C) "ENVIRONMENTAL LAW" means any federal, 
state or local statute, law, rule, regulation, ordinance or code or judicial 
or administrative order or consent decree,  relating to the environment, 
health, safety or Hazardous Materials, including without limitation the 
Comprehensive Environmental Response, Compensation and Liability Act of 1980, 
as amended, 42 U.S.C. Section  9601 ET SEQ. ("CERCLA"); the Resource 
Conservation and Recovery Act, as amended, 42 U.S.C. Section  6901 ET SEQ.; 
the Federal Water Pollution Control Act, as amended, 33 U.S.C. Section  1251 
ET SEQ.; the Toxic Substances Control Act, 15 U.S.C. Section  2601 ET SEQ.; 
the Clean Air Act, 42 U.S.C. Section  7401 ET SEQ.; the Safe Drinking Water 
Act, 42 U.S.C. Section  3808 ET SEQ.; Occupational Safety and Health Act, 29 
U.S.C. Section  651; (D) "ENVIRONMENTAL CLAIMS" means any and all 
administrative, regulatory or judicial actions, suits, claims, liens,

                                    -20-

<PAGE>

written notices of noncompliance or violation, notice letters pursuant to 
Section 104(e) of CERCLA or similar state laws, or proceedings relating to 
any Environmental Law (for purposes of this subclause (D), "CLAIMS") or any 
permit issued under any such Environmental Law, including, without 
limitation, (i) any and all Claims by governmental or regulatory authorities 
for enforcement, cleanup, removal, response or remedial actions or damages 
pursuant to any applicable Environmental Law and (ii) any and all Claims by 
any third party seeking damages, contribution, indemnification, cost 
recovery, compensation or injunctive relief resulting from Hazardous 
Materials or arising from alleged injury or threat of injury to health, 
safety or the environment; and (E) "RELEASE" means disposing, discharging, 
injecting, spilling, leaking, leaching, dumping, emitting, escaping, 
emptying, seeping, placing and the like, into or upon any land or water or 
air, or otherwise entering into the environment.

         Section 13  TRANSACTIONS WITH AFFILIATES.  Except with respect to 
those agreements and arrangements listed in Schedule 3.13 or Schedule 3.11, 
transactions between the Company and its Subsidiaries, and pursuant to 
at-will employment arrangements, neither the Company nor any of its 
Subsidiaries is a party to any material transaction or series of material 
related transactions, whether or not in the ordinary course of business, with 
any Affiliate of the Company or its Subsidiaries or with any Seller.

         Section 14  BROKERS, FINDERS, ETC.  Except for the services of 
Merrill Lynch & Co. ("MERRILL LYNCH"), the Company has not employed, and is 
not subject to any valid claim of, any broker, finder, consultant or other 
intermediary in connection with the transactions contemplated by this 
Agreement or the sale process undergone by the Company and its financial 
advisors leading to this transaction who might be entitled to a fee or 
commission in connection with such transactions.  The Company is solely 
responsible for any payment, fee or commission that may be due to Merrill 
Lynch in connection with such transactions.

         Section 15  PATENTS, TRADEMARKS AND COPYRIGHTS.  The Company and the
Subsidiaries possess all patents, patent licenses, trade names, trademarks,
service marks, brand marks, brand names, copyrights, know-how, formulas and
other proprietary and trade rights necessary for the conduct of their respective
businesses as now conducted, except for

                                    -21-

<PAGE>


those the absence of which would not, individually or in the aggregate, 
result in a Material Adverse Effect.  The use by the Company or any 
Subsidiary of such rights in the conduct of its respective business as now 
conducted does not violate the rights of any third party, except for such 
violations as would not, individually or in the aggregate, have a Material 
Adverse Effect.

         Section 16  INSURANCE.  There is no claim pending for an amount in
excess of $100,000 nor has there been a claim made for an amount in excess of
$100,000 since January 1, 1995 under any policy of insurance or fidelity bond of
any kind or nature covering the Company or any Subsidiary as to which coverage
has been questioned, denied or disputed (in the case of pending claims), or
denied (in the case of past claims not currently pending), by the underwriters
of such policies or bonds or, in the case of pending claims, in respect of which
such underwriters have reserved their rights, and all such policies are in full
force and effect, except as would not have a Material Adverse Effect.  The
Company and the Subsidiaries have complied with the terms and conditions of all
such policies and bonds, and such policies will remain in effect immediately
following Closing, in either case, except as would not have a Material Adverse
Effect.

         Section 17  LABOR AGREEMENTS. (a)  Except to the extent set forth in
Schedule 3.11, (i) there is no labor strike, material dispute, slowdown,
stoppage or lockout actually pending, or, to the knowledge of the Company,
threatened against or affecting the business of the Company or any of its
Subsidiaries and, since January 1, 1995, there has not been any such action;
(ii) to the knowledge of the Company, no union claims to represent the employees
of the Company or any of its Subsidiaries; (iii) none of the employees of the
Company or any of its Subsidiaries is represented by any labor organization and
the Company has no knowledge of any  union organizing activities among the
employees of the Company or any of its Subsidiaries currently in progress or
occurring; (iv) there is no grievance arising out of any collective bargaining
agreement or other labor grievance procedure which, if adversely determined,
would have a Material Adverse Effect; and (v) to the knowledge of the Company,
neither the Company nor any of its Subsidiaries has received written notice of
the intent of any federal, state or local governmental agency responsible for
the enforcement of labor or employment laws or regulations to conduct an
investigation with respect to or relating to the Company or any of its
Subsidiaries.

                                    -22-

<PAGE>

         (b) Since January 1, 1995, neither the Company nor any of its
Subsidiaries has effectuated (i) a "plant closing" (as defined in the Worker
Adjustment and Restraining Notification Act (the "WARN ACT")) affecting any site
of employment or one or more facilities or operating units within any site of
employment or facility of the Company or any of its Subsidiaries; or (ii) a
"mass layoff" (as defined in the WARN Act) affecting any site of employment or
facility of the Company or any of its Subsidiaries; nor has the Company or any
of its Subsidiaries been affected by any transaction or engaged in layoffs or
employment terminations sufficient in number to trigger application of any
similar state or local law or regulation.

                             
                                      ARTICLE IV

                          REPRESENTATIONS AND WARRANTIES OF
                                    THE SELLERS            


         As an inducement to Buyer to enter into this Agreement and to
consummate the transactions contemplated hereby, each Seller severally (as to
himself, herself or itself and not as to any other Seller) represents and
warrants, as of the date hereof and as of the Closing Date, to Buyer as follows:

         Section 1  AUTHORITY AND RELATED MATTERS.  (a) Such Seller has all 
requisite power to execute and deliver this Agreement and to perform its 
obligations hereunder and to consummate the transactions contemplated hereby. 
With respect to any Seller that is a corporation or a partnership, the 
execution and delivery of this Agreement and the consummation of the 
transactions contemplated hereby, including without limitation the Stock 
Purchase, by such Seller have been duly and validly authorized by the Board 
of Directors or  other governing body of such Seller and no other corporate 
or similar proceedings on the part of such Seller, and, as the case may be, 
its Board of Directors or other governing body or its stockholders or 
partners are necessary therefor. This Agreement has been duly executed and 
delivered by such Seller, and, assuming the due execution hereof by each of 
the Company, Buyer and the other Sellers, this Agreement constitutes the 
legal, valid and binding obligation of such Seller, enforceable against such 
Seller in accordance with its terms, except for (i) the

                                    -23-

<PAGE>

effect of any applicable bankruptcy, insolvency, reorganization, moratorium 
and similar laws relating to or affecting the rights of creditors generally 
and (ii) the effect of equitable principles of general application.  With 
respect to any Seller that is a corporation or a partnership, such Seller, to 
the extent applicable, is duly organized, validly existing and in good 
standing under the laws of its state of organization.

         (b) Such Seller is the record and beneficial owner of the aggregate
number of shares of Common Stock or Non-voting Common Stock, as the case may be,
listed opposite its respective name on Schedule 2.1 hereto.  In addition, if
such Seller is designated on Schedule 2.1 hereto as holding Options, such Seller
will, at the Closing, also be the record and beneficial owner of that number of
shares of Common Stock equal to that number of Options listed opposite such
Seller's name on such Schedule, other than with respect to any Options such
Seller does not exercise and which are terminated pursuant to Section 6.9
hereof.  Except for this Agreement and the transactions contemplated hereby, and
except as disclosed on Schedules 3.2 and 2.1, there are no agreements,
arrangements, warrants, options, puts, calls, rights or other commitments or
understandings of any character to which such Seller is a party or by which any
of his, her or its respective assets is bound and relating to the issuance,
sale, purchase, redemption, conversion, exchange, registration, voting or
transfer of any shares of Common Stock, Non-voting Common Stock or other capital
stock of the Company or other securities convertible into capital stock of the
Company.  Upon consummation of the Stock Purchase at the Closing, as
contemplated by this Agreement, good title to the Securities to be sold by such
Seller will be delivered to Buyer, free and clear of any Encumbrances.

         (c) Except as described in Section 4.1(d) hereof, neither the
execution and delivery by such Seller of this Agreement nor the consummation by
such Seller of the transactions contemplated hereby will violate, conflict with,
result in (or with the passage of time would result in) a breach of  the terms,
conditions or provisions of, or constitute a default (with or without notice or
lapse of time, or both), an event of default or an event creating rights of
acceleration, amendment, termination or cancellation or a loss of rights under,
or result in (or with the passage of time or notice would result in) the
creation or imposition of any Encumbrance upon any of such Seller's Securities
or any of the assets or properties of such Seller under any certificate of
incorporation, by-laws, trust

                                    -24-


<PAGE>

agreement, partnership agreement, the Stockholders Agreement or certificate 
of partnership or other constitutive documents of such Seller, any note, 
instrument, agreement, mortgage, lease, license, franchise, Permit or 
judgment, order, award or decree to which such Seller is a party (other than 
the Management Notes and Stock Pledge Agreements) or by which such Seller or 
any Securities of such Seller are bound, or any statute, other law or 
regulatory provision affecting such Seller or any Securities of such Seller.

         (d) No registrations, filings, applications, notices, consents, 
approvals, orders, qualifications, authorizations or waivers are required to 
be made, filed, given or obtained by such Seller (or, by reason of facts 
pertaining to such Seller, on the part of Buyer) with, to or from any Persons 
(including governmental authorities) in connection with the execution and 
delivery of this Agreement or the consummation of the transactions 
contemplated hereby, except for (i) those set forth on Schedule 4.1, (ii) 
filings under the HSR Act, (iii) those that become applicable solely as a 
result of the specific regulatory status of Buyer or its Affiliates, or (iv) 
those that the failure to make, file, give or obtain would not, individually 
or in the aggregate, impair or delay the consummation of the Stock Purchase 
by such Seller.

         Section 2  BROKERS, FINDERS, ETC.  Except as set forth in Section
3.14, such Seller has not employed, and is not subject to any valid claim of,
any broker, finder, consultant or other intermediary in connection with the
transactions contemplated by this Agreement or the sale process undergone by
such Seller and its financial advisors leading to this transaction who might be
entitled to a fee or commission in connection with such transactions.  The
Company is solely responsible for any payment, fee or commission that may be due
to Merrill Lynch in connection with the transactions contemplated hereby.

                                  
                                      ARTICLE V

                       REPRESENTATIONS AND WARRANTIES OF BUYER


         As an inducement to the Company and each of the Sellers to enter into
this Agreement and to consummate the transactions contemplated hereby, Buyer
hereby represents

                                      -25-

<PAGE>

and warrants to Sellers as follows:

         Section 1  INCORPORATION; AUTHORIZATION; ETC.  Buyer is a 
corporation duly organized, validly existing and in good standing under the 
laws of the State of Illinois.  Buyer has all requisite corporate power to 
execute and deliver this Agreement, to perform its obligations hereunder and 
to consummate the transactions contemplated hereby.  The execution and 
delivery of this Agreement, the performance of Buyer's obligations hereunder 
and the consummation of the transactions contemplated hereby have been duly 
and validly authorized by the Board of Directors of Buyer and no other 
corporate proceedings or actions on the part of Buyer, its Board of Directors 
or stockholders are necessary therefor.  The execution, delivery and 
performance of this Agreement and the consummation of the transactions 
contemplated hereby will not (i) violate any provision of the certificate of 
incorporation or by-laws or similar organizational instrument of Buyer, (ii) 
except as disclosed in Schedule 5.1 hereto, violate any provision of, or be 
an event that is (or with the passage of time will result in) a violation of, 
or result in the acceleration of or entitle any party to accelerate (whether 
after the giving of notice or lapse of time or both) any obligation under, or 
result in the imposition of any lien upon or the creation of a security 
interest in any of Buyer's assets or properties pursuant to, any mortgage, 
lien, lease, agreement, instrument, order, arbitration award, judgment or 
decree to which Buyer is a party or by which any of its assets are bound, or 
(iii) violate or conflict with any other law, order, judgment or ruling of 
any governmental authority to which Buyer is subject, that, in the case of 
clauses (ii) and (iii), would, individually or in the aggregate, have a 
material adverse effect on the Business Condition of Buyer, or would impair 
or delay consummation of the Stock Purchase.  This Agreement has been duly 
executed and delivered by Buyer, and, assuming the due execution hereof by 
the Company and each of the Sellers, this Agreement constitutes the legal, 
valid and binding obligation of Buyer, enforceable against Buyer in 
accordance with its terms, except for (i) the effect of any applicable 
bankruptcy, insolvency, reorganization, moratorium and similar laws relating 
to or affecting the  rights of creditors generally and (ii) the effect of 
equitable principles of general application.

         Section 2  BROKERS, FINDERS, ETC.  Buyer has not employed, and is not
subject to the valid claim of, any broker, finder, consultant or other
intermediary in connection with the transactions contemplated by this Agreement
who

                                      -26-

<PAGE>

might be entitled to a fee or commission from any Seller or the Company in 
connection with such transactions.

         Section 3  APPROVALS, OTHER AUTHORIZATIONS, CONSENTS, REPORTS, ETC. 
No registrations, filings, applications, notices, consents, approvals, 
orders, qualifications or waivers are required to be made, filed, given or 
obtained by Buyer (or, by reason of facts pertaining to the Buyer, on the 
part of the Company or any Seller) with, to or from any Persons (including 
governmental authorities) in connection with the consummation of the Stock 
Purchase, except for (i) those set forth on Schedule 5.3, (ii) filings under 
the HSR Act, or (iii) those that the failure to make, file, give or obtain 
would not, individually or in the aggregate, either have a material adverse 
effect on the Business Condition of Buyer or impair or delay consummation of 
the Stock Purchase by Buyer.

         Section 4  ACQUISITION OF SECURITIES FOR INVESTMENT.  Buyer has such 
knowledge and experience in financial and business matters that it is capable 
of evaluating the merits and risks of its purchase of the Securities.  Buyer 
confirms that the Company and the Sellers have made available to Buyer the 
opportunity to ask questions of the officers and management employees of the 
Company and to acquire additional information about the business and 
financial condition of the Company and its Subsidiaries.  Buyer is acquiring 
the Securities for investment and not with a view toward or for sale in 
connection with any distribution thereof, or with any present intention of 
distributing or selling the Securities.  Buyer agrees that the Securities may 
not be sold, transferred, offered for sale, pledged, hypothecated or 
otherwise disposed of without registration under the Securities Act of 1933, 
as amended, except pursuant to an exemption from such registration available 
under such Act.

         Section 5  LITIGATION.  There are no pending or, to the knowledge of 
Buyer, threatened actions, suits or proceedings, either at law or in equity, 
which would have a material adverse impact on Buyer's Business Condition or 
otherwise impair or delay consummation of the Stock Purchase.

         Section 6  FINANCIAL CAPABILITY.  Buyer will have on the Closing 
Date and immediately prior to the Closing, funds sufficient to consummate the 
transactions contemplated hereby. 


                                      -27-

<PAGE>

                                      ARTICLE VI

                     COVENANTS OF THE COMPANY, SELLERS AND BUYER


         Section 1  INVESTIGATION OF BUSINESS; ACCESS TO PROPERTIES AND 
RECORDS. (a)  After the date hereof, the Company and its Subsidiaries shall 
afford to representatives of Buyer reasonable access to their respective 
offices, properties, officers, employees, accountants, auditors and other 
representatives, books and records during normal business hours in order that 
Buyer may continue to have the opportunity to investigate the affairs of the 
Company and its Subsidiaries, including access to the properties, plants and 
facilities of the Company and its Subsidiaries to conduct environmental 
studies to the extent reasonably requested by Buyer; PROVIDED, HOWEVER, that 
such investigation shall not unreasonably disrupt the personnel and 
operations of the Company or any of its Subsidiaries.  If, at or prior to the 
Closing, any party hereto discovers any fact or circumstance that would 
constitute a breach of any representation, warranty, covenant or agreement 
contained in this Agreement or any circumstance or condition that upon 
Closing would constitute such a breach, the parties hereto covenant that they 
will promptly so inform the other parties hereto in writing. 

         (b)  Any information provided to Buyer or its representatives 
pursuant to this Agreement shall be held by Buyer and its representatives in 
accordance with, and shall be subject to the terms of, the Confidentiality 
Agreement dated September 16, 1996 by and between the Company and Universal 
Outdoor Holdings, Inc., which is hereby incorporated in this Agreement as 
though fully set forth herein.  Following the Closing each Seller shall hold 
in confidence all knowledge and information of a secret or confidential 
nature with respect to the business of the Company and the Subsidiaries and 
shall not disclose or publish the same without the consent of the Buyer, 
except to the extent that such information shall have become public knowledge 
other than by breach of the Agreement by such Seller or except as otherwise 
required by law.

         (c)  Buyer agrees to (i) hold all of the books and records of the 
Company and its Subsidiaries existing on the  Closing Date and not to destroy 
or dispose of any thereof for a period of six (6) years from the Closing Date 
or such longer time as may be required by law, and thereafter, if it 

                                      -28-

<PAGE>

desires to destroy or dispose of such books and records, to offer first in 
writing at least 60 days prior to such destruction or disposition to 
surrender them to MLCP (or MLCP's successors or assigns) and (ii) following 
the Closing Date to afford MLCP (or MLCP's successors or assigns), its 
accountants and counsel, during normal business hours, full access to such 
books, records and other data and to the employees of Buyer and the Company 
and any of its Subsidiaries to the extent that such access may be reasonably 
required for any legitimate purpose at no cost to MLCP (other than for 
reasonable out-of-pocket expenses); PROVIDED, HOWEVER, that nothing herein 
shall limit any of MLCP's or any Seller's rights of discovery. 

         (d) The Company agrees to provide such financial and other relevant 
information as Buyer may reasonably request with respect to the Company and 
its Subsidiaries in connection with, among other things, capital market 
transactions and any disclosure obligations of the Buyer or its Affiliates 
under federal securities and other applicable law and that, upon reasonable 
advance written notice to the Company, such financial and other relevant 
information may be disclosed by Buyer and its Affiliates to the extent 
reasonably appropriate, including in connection with capital market 
transactions, filings required pursuant to federal securities and other 
applicable law.

         Section 2  EFFORTS; OBTAINING CONSENTS. (a)  Subject to the terms 
and conditions herein provided, the Company, each of the Sellers and Buyer 
each agrees to use its reasonable best efforts to take, or cause to be taken, 
all actions and to do, or cause to be done, all things necessary, proper or 
advisable to consummate and make effective as promptly as practicable the 
transactions contemplated by this Agreement and to cooperate with the other 
in connection with the foregoing, including using its reasonable best efforts 
(i) to obtain all necessary waivers, consents and approvals from other 
parties to material loan agreements, leases and other contracts, (ii) to 
obtain all consents, approvals and authorizations that are required to be 
obtained under any applicable law or regulation (the "GOVERNMENT CONSENTS"), 
(iii) to lift or rescind any injunction or restraining order or other order 
adversely affecting the ability of the parties hereto to consummate the 
transactions contemplated hereby, (iv) to effect all necessary registrations 
and filings as promptly as practical including, but not limited to, filings 
under the HSR Act and

                                      -29-

<PAGE>

submissions of information requested by  governmental authorities (the
"GOVERNMENT FILINGS"), and (v) to fulfill all conditions to this Agreement.  The
Company, each of the Sellers and Buyer further covenant and agree, with respect
to a threatened or pending preliminary or permanent injunction or other order,
decree or ruling or statute, rule, regulation or executive order that would
adversely affect the ability of the parties hereto to consummate the
transactions contemplated hereby, to use their respective reasonable best
efforts to prevent the entry, enactment or promulgation thereof, as the case may
be.

         (b) The Company and the Sellers, on the one hand, and Buyer, on the
other hand, shall promptly inform the other of any material communication from
the United States Federal Trade Commission, the Department of Justice or any
other domestic or foreign government or governmental or multinational authority
regarding any of the transactions contemplated hereby.  If any such party or any
Affiliate thereof receives a request for additional information or documentary
material from any such government or authority with respect to the transactions
contemplated hereby, then such party will endeavor in good faith to make, or
cause to be made, as soon as reasonably practicable and after consultation with
the other parties, an appropriate response in compliance with such request. 
Buyer will advise the Company and Sellers promptly in respect of any
understandings, undertakings or agreements (oral or written) which Buyer
proposes to make or enter into with the Federal Trade Commission, the Department
of Justice or any other domestic or foreign government or governmental or
multinational authority in connection with the transactions contemplated hereby.

         (c) All filing fees required in connection with the application for or
prosecution of the Government Consents and the Government Filings shall be borne
by the Buyer.  All other fees, expenses and disbursements (including the costs
of preparation of any such filings) incurred in connection with the Government
Consents and the Government Filings shall be borne by the Buyer if incurred by
or on behalf of the Buyer and by the Company if incurred by or on behalf of the
Company or the Sellers.

         Section 3  FURTHER ASSURANCES.  The Company, Sellers and Buyer agree
that, from time to time, whether before, at or after the Closing Date, each of
them will execute and deliver such further instruments of conveyance and
transfer and take such other action as may be necessary

                                      -30-
<PAGE>

to carry out the purposes and intents of this Agreement.

         Section 4  CONDUCT OF BUSINESS. (a)  Subject to Section 6.4(b) hereof,
the Company shall, and shall cause each of its Subsidiaries to, operate and
carry on its business only in the ordinary course consistent with past practice,
except as otherwise contemplated by this Agreement or consented to in writing by
Buyer.  In furtherance and not in limitation of the foregoing, the Company
shall, and shall cause each of its Subsidiaries to, use reasonable efforts
consistent with good business practice to (i) keep and maintain its respective
assets and properties in normal operating condition and repair, and (ii)
maintain the business organization of the Company and the Subsidiaries intact
and preserve the goodwill of the suppliers, contractors, licensors, employees,
customers, distributors and others having business relations with them.

         (b)  Except as contemplated by this Agreement or as set forth in
Schedule 6.4(b), the Company shall not, and shall not cause or allow any
Subsidiary to, without the prior approval in writing of Buyer:

         (i)  amend its certificate of incorporation or by-laws;
    
         (ii) issue or agree to issue (by the issuance or granting of options,
    warrants or rights to purchase Common Stock or Non-voting Common Stock or
    other capital stock of the Company or otherwise) any shares of Common Stock
    or Non-voting Common Stock or other capital stock of the Company, any
    securities exchangeable for or convertible into Common Stock or Non-voting
    Common Stock or other capital stock of the Company, or any other
    securities, other than pursuant to the exercise of outstanding Options,
    PROVIDED that each Seller who holds Options agrees that no Options may be
    exercised in the 5 business days immediately preceding and including the
    Closing Date;
    
         (iii)     split, combine or reclassify any shares of the Common Stock
    or Non-voting Common Stock or other capital stock of the Company or
    declare, set aside or pay any dividends or make any other distributions
    (whether in cash, stock or other property) in respect of the Common Stock
    or the Non-voting Common Stock or other capital stock of the Company;

                                      -31-
<PAGE>
    
         (iv) redeem, purchase or otherwise acquire for any consideration
    (other than pursuant to the terms of the Stockholders' Agreement) (A) any
    outstanding shares of its capital stock or securities carrying the right to 
    acquire, or which are convertible into or exchangeable or exercisable for,
    with or without additional consideration, such stock, (B) any other
    securities of the Company or any Subsidiary, or (C) any interest in any of
    the foregoing;
    
         (v)  (A) incur any indebtedness for borrowed money which exceeds
    $1,000,000 in the aggregate, except (1) Revolving Credit Loans (as such
    term is defined in the Credit Agreement) consistent with past practice or
    (2) pursuant to the terms of the Stockholders' Agreement or otherwise in
    the ordinary course of business, or (B) amend, supplement or otherwise
    modify any of the terms of the Credit Agreement, or any other instrument or
    agreement evidencing indebtedness for borrowed money in excess of
    $1,000,000 of the Company or its Subsidiaries;
    
         (vi) make any acquisition or disposition (or series of related
    acquisitions or dispositions) of stock or assets of any entity in excess of
    $250,000;
    
         (vii)     merge or consolidate with any corporation or other entity,
    or adopt a plan of complete or partial liquidation, dissolution,
    bankruptcy, restructuring, recapitalization or other reorganization;
    
         (viii)    transfer, sell or dispose of any material assets other than
    in the ordinary course of business;
    
         (ix) make any investment in any entity that is not a Subsidiary,
    except as required by non-waivable provisions of applicable law or pursuant
    to any existing agreements set forth on Schedule 6.4(b);
    
         (x)  relinquish any material right or privilege of the Company or its
    Subsidiaries without either adequate consideration or a reasonable business
    purpose;
    
         (xi) enter into, amend or supplement any employment, severance,
    termination or other similar agreement or employee benefit plan, including
    any of the Plans, or make any changes in the compensation, severance or
    termination payable or to become payable to any of its

                                      -32-
<PAGE>

    officers, directors, employees, agents or consultants (other than planned 
    annual increases in the rates of compensation to employees who are not 
    officers or directors of the Company in the ordinary course of business);
    
         (xii)     mortgage, pledge, or otherwise voluntarily encumber any
    material part of its assets, tangible or intangible, other than pursuant to
    the Credit Agreement;
    
         (xiii)    make any material and adverse changes in its customary
    method of operations, including marketing and pricing policies and
    maintenance of business premises, fixtures, furniture and equipment and its
    accounting policies;
    
         (xiv)     modify, amend or cancel any of its existing material leases
    or enter into any material contracts, agreements, leases or understanding,
    other than in the ordinary course of business;
    
         (xv) enter into, amend or supplement any collective bargaining
    agreement, except as required by law, in which case such entrance,
    amendment or supplement shall be subject to the reasonable approval of
    Buyer;
    
         (xvi)     pay, discharge or otherwise satisfy any material claim,
    liability or obligation (including to the Sellers) except in the ordinary
    course of business and consistent with past practice;
    
         (xvii)    make any Tax election or settle or compromise any income tax
    liability, in the case of any of the foregoing, material to the business,
    financial condition or results of operations of the Company or its
    Subsidiaries, without the reasonable consent of Buyer, which will not be
    unreasonably withheld;
    
         (xviii)   enter into any transaction, arrangement or agreement with
    any Seller or any Affiliate of the Sellers, other than those entered into
    in the ordinary course of business and on arms-length terms; or
    
         (xix)     agree, commit or resolve to do or authorize any of the
    foregoing.
              
                                      -33-
<PAGE>

         Section 5  PUBLIC ANNOUNCEMENTS.  No press release or announcement
concerning the transactions contemplated hereby shall be issued by the Company,
Buyer or any Seller without the prior consent of Buyer and the Company, except
as such release or announcement may be required by law, rule or regulation, in
which case the party required to issue the release or announcement shall allow
Buyer and the Company reasonable time to comment on such release or announcement
in advance of its issuance.

         Section 6  NON-SOLICITATION OF EMPLOYEES.  If this Agreement is
terminated, Buyer will not, and if the Closing occurs, the Sellers will not, for
a period of three years thereafter, without the prior written approval of the
Company, solicit any person who is an employee of the Company or any of its
Subsidiaries, at the date hereof or at any time hereafter that precedes such
termination or Closing (as the case may be), to terminate his or her employment
with the Company or any of its Subsidiaries.  Buyer and each of the Sellers
agree that any remedy at law for any breach by it of this Section 6.6 would be
inadequate, and the Company would be entitled to injunctive relief in such a
case.  If it is ever held that the restriction placed on Buyer or the Sellers by
this Section 6.6 is too onerous and is not necessary for the protection of the
Company, Buyer and each of the Sellers agree that any court of competent
jurisdiction may impose lesser restrictions which such court may consider to be
necessary or appropriate to properly protect the Company.

         Section 7  STOCKHOLDERS AGREEMENT.  In connection with the
transactions contemplated by this Agreement, the Company and the Sellers agree
that the Tag-Along Rights (as such term is defined in the Stockholders'
Agreement) and the rights of first refusal set forth in Section 2.3 of the
Stockholders' Agreement shall not apply to the consummation of the Stock
Purchase, and that, effective as of, and contingent upon, the consummation of
the Stock Purchase, the Stockholders' Agreement is hereby amended to provide
that it shall terminate as of the Closing.

         Section 8  MANAGEMENT NOTES.  A true and complete list of each
Management Investor that has executed a Management Note in favor of the Company,
and the principal amount outstanding under such Management Note as of the date
of this Agreement, are set forth in Schedule 2.1 under the column "Management
Notes Outstanding".  Buyer, the Company and each such Management Investor agree
that at the Closing

                                      -34-
<PAGE>

the following will occur simultaneously: (i) each Management
Note shall be cancelled, the indebtedness represented thereby shall be fully
discharged, and the related Stock Pledge Agreement shall be terminated, and (ii)
Buyer shall be entitled to set-off the amount of principal outstanding under,
and the amount of accrued and unpaid interest on, each such Management Note as
of the Closing Date against the purchase price for each such Management
Investor's Securities.

         Section 9  COMPANY OPTION PLAN. (a) The number of shares of Common
Stock subject to outstanding Options held by each Seller as of the date hereof
is set forth in Schedule 2.1 under the column "Number of Shares Subject to
Options  Owned."  Buyer, the Company and each Seller that holds Options as of
the date hereof agree that (A) such Seller will not exercise any Options in the
5 business days immediately preceding and including the Closing Date, and (B) at
the Closing the following will occur simultaneously:  (i) subject to the payment
of the amounts required pursuant to Section 6.9(b), Buyer shall pay to each
Seller the Share Purchase Price for each share of Common Stock subject to the
Options held by such Seller (to the extent not theretofore exercised, terminated
or cancelled), less the aggregate exercise price of such Options (to the extent
not theretofore exercised, terminated or cancelled) held by such Seller, and
(ii) the Option Plan and each Option and the related agreement pursuant to such
Option Plan held by such Seller shall be terminated.

         (b) Buyer, the Company and each Seller that holds Options as of the
date hereof agree that (i) after the close of business on the day prior to the
date that is expected to be the Closing Date, the Company shall deliver to each
such Seller a notice setting forth the aggregate amount of any Federal, state or
local taxes required to be withheld from such Seller with respect to the
transactions contemplated by Section 6.9(a) at the Closing (the "WITHHOLDING
TAX"); (ii) each such Seller whose Options are terminated at the Closing
pursuant to Section 6.9(a) shall, at the Closing, deliver to the Company a
check, made payable to the order of the Company, in the amount of the
Withholding Tax (unless the Company and such Seller agree to offset such amounts
against amounts due hereunder); and (iii) as to each such Seller the Company
shall, and Buyer shall cause the Company to, pay the appropriate portion of the
Withholding Tax to the respective Federal, state or local tax authorities within
the period

                                      -35-
<PAGE>

prescribed by law.

         Section 10  REPAYMENT OF INDEBTEDNESS.  On the Closing Date,
simultaneously with the Closing, Buyer shall cause all outstanding Obligations
to be paid in full, and the Company shall terminate the Revolving Credit
Commitments.

         Section 11  DIRECTORS' AND OFFICERS' INDEMNIFICATION.  The provisions
of the certificate of incorporation and by-laws of the Company and of each
Subsidiary concerning elimination of liability and indemnification of directors
and officers shall not be amended in any manner that would adversely affect the
rights thereunder of any person that is as of the date hereof an officer or
director of the Company or of any such Subsidiary.  At the Closing, Buyer shall
assume and become liable for, jointly and severally with the Company  and each
Subsidiary, any liability and all obligations of the Company and each Subsidiary
under such provisions.

         Section 12  NO SHOP.  Each Seller and the Company and its Subsidiaries
(and each of their respective directors, officers, employees, advisors,
representatives, agents or Affiliates) shall not, directly or indirectly,
encourage, engage in, solicit or initiate any discussions or negotiations with,
or provide any information to (except, that in the event Buyer shall be
obligated by law to publicly disclose (and does so disclose) that this Agreement
exists, the Sellers and the Company and its Subsidiaries may provide information
to other Persons for the sole purposes of advising them of the existence of this
Agreement), or negotiate or enter into any agreement or agreement in principle
with, any other Person with respect to a sale of the Company or any Subsidiary,
their assets (except as permitted by Section 6.4) or capital stock or any
similar transaction.

         Section 13  SCHEDULE DELIVERY.  The Company will prepare and deliver
to Buyer five days prior to the Closing Date a schedule showing a reasonable
estimate of the outstanding principal of and interest which will have accrued as
of the Closing Date with respect to the Obligations and the Management Notes,
and the other adjustments to the Share Purchase Price and such schedule shall be
updated as of the Closing Date and such update shall be true and correct as of
the Closing Date.  Five days prior to the Closing Date, the Sellers shall
deliver to Buyer an updated Schedule 2.1 (the "UPDATED CAPITALIZATION
SCHEDULE"), revised to the extent

                                      -36-
<PAGE>

necessary to confirm the information contained therein as of such date, 
including reflecting any exercise of Options that has taken place, and such 
schedules shall be true and correct in all respects as of such date and as of 
the Closing Date.  Sellers shall notify Buyer of the Closing Date ten days 
prior to the Closing Date.

         Section 14  WORKING CAPITAL.  At the Closing Date, the Company and its
Subsidiaries will use its reasonable efforts to have Working Capital (as defined
below) of at least $3,700,000.  The Company will prepare and deliver to Buyer
five days prior to the Closing Date a schedule estimating Working Capital as of
such date (the "WORKING CAPITAL SCHEDULE").  Buyer shall have the opportunity to
participate in the preparation of such schedule and to comment on and review
such schedule.  The parties hereto shall use their best efforts to resolve any
disputes with respect to the Working Capital Schedule prior to the Closing Date.
"WORKING CAPITAL" shall mean the difference between (i) consolidated  current
assets carried under the headings Accounts Receivable, Prepaid Leases and Other
Current Assets (and, if the Company elects to exclude such amount from the
calculation of Share Purchase Price, such amount of cash as the Company so
elects) on the Company's financial statements prepared in accordance with GAAP
and (ii) consolidated current liabilities carried under the headings Accounts
Payable and Other Current Liabilities on the Company's financial statements
prepared in accordance with GAAP.  The Working Capital Schedule shall be
prepared in accordance with GAAP consistently applied based upon the books and
records of the Company.


                                     ARTICLE VII

                      CONDITIONS OF BUYER'S OBLIGATION TO CLOSE


         Buyer's obligation to consummate the Stock Purchase shall be subject
to the satisfaction or waiver, on or prior to the Closing Date, of all of the
following conditions:

         Section 1  REPRESENTATIONS AND WARRANTIES; COVENANTS.  (a)  The
representations and warranties of the Company contained herein shall be true in
all respects as of and at the time of the Closing, except (i) for changes
per-

                                      -37-
<PAGE>

mitted or contemplated by this Agreement, (ii) to the extent that any 
representation or warranty is made herein as of a specified date, in which 
case such representation or warranty shall be true in all respects as of such 
specified date and (iii) for the failure of such representations and 
warranties to be true, when read without giving effect to any materiality 
qualifiers contained therein, which would not, in the aggregate, have a 
Material Adverse Effect; the Company shall have performed in all material 
respects all obligations and complied in all material respects with all 
covenants and other agreements required of it by this Agreement to be 
performed or complied with by it at or prior to the Closing; and there shall 
have been delivered to Buyer a certificate to such effect, dated the Closing 
Date and signed by a senior executive officer of the Company.

         (b) The representations and warranties of the Sellers contained herein
shall be true in all material respects as of and at the time of the Closing,
except for changes permitted or contemplated by this Agreement and except to the
extent that any representation or warranty is made herein as of a specified
date, in which case such representation or warranty shall be true in all
material respects  as of such specified date; and each of the Sellers shall have
performed in all material respects all obligations and complied in all material
respects with all covenants and other agreements required of them by this
Agreement to be performed or complied with by them at or prior to the Closing.

         Section 2  FILINGS; CONSENTS; WAITING PERIODS.  All registrations,
filings, applications, notices, consents, approvals, orders, qualifications and
waivers listed in Schedule 7.2 hereto shall have been filed, made or obtained,
and all waiting periods applicable under the HSR Act shall have expired or been
terminated.

         Section 3  NO INJUNCTION.  At the Closing Date, there shall be no
injunction, restraining order or decree of any nature of any court or
governmental agency or body of competent jurisdiction that is in effect that
restrains or prohibits the consummation of the Stock Purchase.

         Section 4  RESIGNATIONS OF DIRECTORS.  Prior to the Closing Date,
Buyer shall notify the Company of those directors of the Company and the
Subsidiaries from whom it will require resignations.  The Company shall have
furnished Buyer with such signed resignations, effective as of the Closing.

                                      -38-
<PAGE>

         Section 5  SHARE CERTIFICATES.  The Sellers shall have delivered to
Buyer certificates representing all of the Securities in accordance with Section
2.1 hereof.

         Section 6  EVIDENCE OF INDEBTEDNESS. (a)  The Company shall have
delivered to Buyer evidence that the Management Notes have been cancelled and
each of the related Stock Pledge Agreements has been terminated, in each case,
in accordance with Section 6.8.

         (b)  Buyer shall have received evidence satisfactory to it, that all
liens on the Company's and the Subsidiaries' assets and pledges of the Company's
and the Subsidiaries' stock held by the several lenders pursuant to the Credit
Agreement, will be released upon payment of the Obligations.

         Section 7  WORKING CAPITAL.  As of the Closing Date, the Company shall
have Working Capital of at least $3,700,000 and Buyer shall have received a
certificate of the chief financial officer of the Company to the effect of the
foregoing.

         Section 8  OFFICER'S CERTIFICATE.  The Company shall have delivered to
Buyer a certificate signed by the  chief financial officer of the Company dated
the Closing Date to the effect that the information contained in the updated
schedules delivered pursuant to Section 6.13 is true, complete and correct in
all respects.

         Section 9  COMPANY AFFIDAVIT.  The Company shall have delivered an
affidavit to the Buyer, dated as of the Closing Date, that is satisfactory to
the Buyer and which satisfies the requirements of Code Section 1445(b)(3) and
Treasury Regulation Section 1.1445-2(c)(3)(i).


                                     ARTICLE VIII
                                           
                      CONDITIONS TO SELLERS' OBLIGATION TO CLOSE
                                           
         Sellers' obligation to consummate the Stock Purchase is subject to 
the satisfaction or waiver, on or prior to the Closing Date, of all of the 
following conditions:

         Section 1  REPRESENTATIONS AND WARRANTIES; COV-

                                      -39-
<PAGE>

ENANTS.  The representations and warranties of Buyer contained herein shall 
be true in all material respects as of and at the time of the Closing, except 
for changes permitted or contemplated by this Agreement and except to the 
extent that any representation or warranty is made herein as of a specified 
date, in which case such representation or warranty shall be true in all 
material respects as of such specified date; Buyer shall have performed in 
all material respects all obligations and complied in all material respects 
with all covenants and other agreements required of it by this Agreement to 
be performed or complied with by it at or prior to the Closing; and there 
shall have been delivered to the Company a certificate to such effect, dated 
the Closing Date and signed by a senior executive officer of Buyer.

         Section 2  FILINGS; CONSENTS; WAITING PERIODS.  All registrations,
filings, applications, notices, consents, approvals, orders, qualifications and
waivers listed in Schedule 8.2 hereto shall have been filed, made or obtained,
and all applicable waiting periods under the HSR Act shall have expired or been
terminated.

         Section 3  NO INJUNCTION.  At the Closing Date, there shall be no
injunction, restraining order or decree of any nature of any court or
governmental agency or body of competent jurisdiction that is in effect that
restrains or prohibits the consummation of the Stock Purchase.

          Section 4  PURCHASE PRICE.  The Sellers shall have received the
purchase price for the Securities in accordance with Section 2.1 hereof, and
each Seller that holds Options as of the Closing Date shall have received the
payments contemplated by Section 6.9 hereof.



                                      ARTICLE IX
                                           
                                     TERMINATION

    
         Section 1  TERMINATION.  This Agreement may be terminated at any time
prior to the Closing by:

         (i)   The mutual consent of the Company, the Majority Sellers and
Buyer;
         (ii)  Buyer in the event that any condition set

                                      -40-
<PAGE>

forth in Article VII hereof shall not be satisfied and shall not be 
reasonably capable of being remedied by January 31, 1997;

         (a)  The Company or the Majority Sellers in the event that any
condition set forth in Article VIII hereof shall not be satisfied and shall not
be reasonably capable of being remedied by January 31, 1997; or

         (b)  Either the Majority Sellers or Buyer if the Closing has not
occurred by the close of business on January 31, 1997; provided, however, that
no party may terminate this Agreement pursuant to clause (b) or (c) above, or
pursuant to this clause (d), if the failure of the applicable condition in
Article VII or VIII (as the case may be) to be satisfied or the failure of the
Closing to occur on or before the date required in this Section 9.1(d) results
from the willful and material breach by the Sellers or the Company in the case
of a termination by the Company or the Majority Sellers, or by the Buyer in the
case of a termination of the Buyer, of any covenant in this Agreement. 

         Section 2  PROCEDURE AND EFFECT OF TERMINATION.  In the event of
termination of this Agreement by a party hereto pursuant to Section 9.1, written
notice thereof shall forthwith be given by the terminating party to the other
parties hereto, and this Agreement shall thereupon terminate and become void and
have no effect, and the transactions contemplated hereby shall be abandoned
without further action by the parties hereto, except that the provisions of
Sections 6.1(b), 6.6 and 10.5 shall survive the termination of this Agreement;
PROVIDED, HOWEVER, that such termination shall not relieve any party hereto of
any liability for any breach of this Agreement (other than nonwillful breaches
of representations, warranties and covenants, as to which no party shall be
liable hereunder).


                                      ARTICLE X

                                    MISCELLANEOUS


         Section 1  SURVIVAL PERIODS.  All representations and warranties set
forth in Articles III, IV (other than Section 4.1(b)) and V hereof and (except
as provided by the following sentence) covenants of the parties contained in

                                      -41-
<PAGE>

this Agreement or in any Schedule hereto, or any certificate, document or other
instrument delivered in connection herewith shall terminate and cease to be of
further force and effect as of the Closing.  Only those covenants that
contemplate actions to be taken or obligations in effect after the Closing shall
survive in accordance with their terms and to the extent so contemplated.  The
representations and warranties set forth in Section 4.1(b) hereof shall survive
indefinitely.

         Section 2  COUNTERPARTS.  This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement,
and shall become effective against the parties that have executed and delivered
the Agreement when one or more counterparts have been signed by all of the
parties and delivered to Buyer and the Majority Sellers.

         Section 3  GOVERNING LAW.  This Agreement shall be governed by and
construed in accordance with the laws of the State of New York without reference
to the choice of law principles thereof.

         Section 4  ENTIRE AGREEMENT.  This Agreement and the Schedules hereto
contain the entire agreement between the parties with respect to the subject
matter hereof and there are no agreements, understandings, representations or
warranties between the parties other than those set forth or referred to herein.
Except for Section 6.11, which is intended to benefit, and to be enforceable by,
the Persons referred to therein whether or not parties hereto, this Agreement is
not intended to confer upon any person not a party  hereto (or their successors
and assigns permitted by Section 10.7) any rights or remedies hereunder.

         Section 5  EXPENSES.  Except as otherwise set forth in this Agreement
(and except for all transfer, personal property, sales, stock transfer, gains
and stamp taxes incurred in connection with this Agreement and the transactions
contemplated hereby ("TRANSACTION TAXES"), which, if the Closing occurs, shall
be borne by the Company at or following the Closing), all legal and other costs
and expenses incurred in connection with this Agreement and the transactions
contemplated hereby shall be paid by the party incurring such costs and
expenses, whether the Stock Purchase is or is not consummated.  The Company
shall be responsible for filing all applicable tax returns and other
documentation with respect to all Transaction Taxes.

                                      -42-
<PAGE>

         Section 6  NOTICES.  All notices hereunder shall be sufficiently given
for all purposes hereunder if in writing and delivered personally, sent by
documented overnight delivery service or, to the extent receipt is confirmed,
telecopy, telefax or other electronic transmission service to the appropriate
address or number as set forth below.  Notices to the Management Investors shall
be addressed to each Management Investor at the address set forth below under
such Management Investor's signature, or at such other address and to the
attention of such other Person as such Management Investor may designate by
written notice to the ML Investors and Buyer.  Notices to the ML Investors (and
the Company prior to the Closing) shall be addressed to:

                     Merrill Lynch Capital Partners, Inc.
                     c/o Stonington Partners, Inc.
                     767 Fifth Avenue, 48th Floor
                     New York, NY  10153
                     Attn.:  Alexis P. Michas
                     Telecopy No:  (212) 339-8585

                     and

                     Revere Holding Corp.
                     217 East Redwood Street
                     Suite 1450
                     Baltimore, Maryland 21202
                     Attn.:  Harrison McCawley
                     Telecopy No:  (410) 685-6488

                      with a copy to:

                     Wachtell, Lipton, Rosen & Katz
                     51 West 52nd Street
                     New York, New York  10019
                     Attn.:  Mitchell S. Presser, Esq.
                     Telecopy No:  (212) 403-2000

or at such other address and to the attention of such other Person as any ML
Investor may designate by written notice to Buyer and the Management Investors. 
Notices to Buyer shall be addressed to:

                     Universal Outdoor Holdings, Inc.
                     321 North Clark Street
                     Suite 1010

                                      -43-

<PAGE>

                     Chicago, Illinois, 60610
                     Attention:  Paul G. Simon, Esq.
                     Telecopy:  (312) 664-8371

                     Kelso & Company
                     320 Park Avenue
                     24th Floor
                     New York, New York  10022
                     Attention:  James Connors, Esq.
                     Telecopy:  (212) 223-2379

                     With copies to:

                     Skadden, Arps, Slate, Meagher & Flom
                     919 Third Avenue
                     New York, New York  10022
                     Attention:  Lou R. Kling, Esq.
                     Telecopy:  (212) 735-2000

                     Winston & Strawn
                     35 West Wacker Drive
                     Chicago, Illinois  60601
                     Attenton:  Leland E. Hutchinson, Esq.
                     Telcopy:  (312) 558-5700

or at such other address and to the attention of such other Person as Buyer may
designate by written notice to Sellers and the Company.

         Section 7  SUCCESSORS AND ASSIGNS.  This Agreement shall be binding
upon and inure to the benefit of the parties hereto and their respective
successors and assigns; PROVIDED, HOWEVER, that neither the Company nor any
Seller shall assign its rights or delegate its obligations under  this Agreement
without the express prior written consent of Buyer, and PROVIDED FURTHER that
Buyer shall not assign its rights or delegate its obligations under this
Agreement without the express prior written consent of the Majority Sellers.

         Section 8  AMENDMENTS AND WAIVERS.  This Agreement, and the terms and
provisions hereof, may not be modified, waived or amended except by an
instrument or instruments in writing signed by the party against whom
enforcement of any such modification or amendment is sought (or, in the case of
a waiver, by the intended beneficiary of the waived term or provision);
provided, however, that the Sellers hereby agree that an amendment, waiver or
modification may be enforced against all Sellers if the

                                      -44-
<PAGE>

Majority Sellers have signed such amendment, waiver or modification and such 
amendment, waiver or modification affects all Sellers in the same manner.  
The waiver by any party hereto of a breach of any term or provision of this 
Agreement shall not be construed as a waiver of any subsequent breach.

         Section 9  NO IMPLIED REPRESENTATION.  Notwithstanding anything
contained in Article III, IV or V or any other provision of this Agreement, it
is the explicit intent of each party hereto that the Company and the Sellers are
making no representation or warranty whatsoever, express or implied, beyond
those expressly given in this Agreement, including but not limited to any
implied warranty or representation as to condition, merchantability or
suitability as to any of the properties or assets of the business of the Company
and its Subsidiaries.  It is understood that any estimates or other predictions
contained or referred to in the Schedules hereto or in the materials that have
been provided to Buyer are not and shall not be deemed to be representations or
warranties of Sellers.

         Section 10  CONSTRUCTION OF CERTAIN PROVISIONS.  It is understood and
agreed that the specification of any dollar amount in the representations and
warranties contained in this Agreement or the inclusion of any specific item in
the Schedules is not intended to imply that such amounts or higher or lower
amounts, or the items so included or other items, are or are not material, and
no party shall use the fact of the setting of such amounts or the fact of the
inclusion of any such item in the Schedules in any dispute or controversy
between the parties as to whether any obligation, item or matter not described
herein or included in a Schedule is or is not material for purposes of this
Agreement.  All covenants and agreements made by the Sellers hereunder are made
severally and not jointly and no Seller is responsible  for the compliance or
noncompliance by any other Seller with any covenant or agreement continued
herein.

         Section 11  HEADINGS; DEFINITIONS.  The section and article headings
contained in this Agreement are inserted for convenience of reference only and
will not affect the meaning or interpretation of this Agreement.  All references
to Sections or Articles contained herein mean Sections or Articles of this
Agreement unless otherwise stated.  All capitalized terms defined herein are
equally applicable to

                                      -45-

<PAGE>

both the singular and plural forms of such terms.

         Section 12  INTERPRETATION.  For the purposes of this Agreement, (a)
"to the knowledge of the Company" shall mean the knowledge of the Company's
executive officers, and (b) "including" shall mean "including, without
limitation," unless otherwise specified.

         Section 13  REASONABLE CONSENT REQUIRED.  Where any provision of this
Agreement requires a party to obtain the consent, approval or other acquiescence
of any other party, such consent, approval or other acquiescence shall not be
unreasonably withheld or delayed by such other party.








































                                      -46-

<PAGE>

         IN WITNESS WHEREOF, this Agreement has been signed by or on behalf of
each of the parties as of the day first above written.


                                       REVERE HOLDING CORP.



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       UNIVERSAL OUTDOOR, INC.



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       MERRILL LYNCH CAPITAL APPRECIATION
                                       PARTNERSHIP NO. B-XXVII, L.P.



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       ML IBK POSITIONS, INC.



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       MLCP ASSOCIATES L.P. NO. IV



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       MERRILL LYNCH KECALP L.P. 1994



                                      -47-

<PAGE>

                                       By: ___________________________________
                                           Name:
                                           Title:



                                       ML OFFSHORE LBO PARTNERSHIP
                                       NO. B-XXVII



                                       By: ___________________________________
                                           Name:
                                           Title:



                                       DALE LANG



                                       _______________________________________
                                       Address:



                                       ROBERT OLNEY



                                       _______________________________________
                                       Address:



                                       JAMES GIBSON



                                       _______________________________________
                                       Address:



                                        RONALD JENSEN



                                       _______________________________________
                                       Address:



                                       ROBERT MCLACHLIN



                                      -48-

<PAGE>



                                       _______________________________________
                                       Address:



                                       DANIEL SCHULTE



                                       _______________________________________
                                       Address:



                                       HARRISON MCCAWLEY



                                       _______________________________________
                                       Address:



                                       CHARLES MARINO



                                       _______________________________________
                                       Address:



                                       JAMES LLOYD



                                       _______________________________________
                                       Address:



                                       GARY WHITE



                                       _______________________________________
                                       Address:



                                      -49-

<PAGE>

                                       RAUL GUZMAN



                                       _______________________________________
                                       Address:



                                       HARRY ADAMS, JR.



                                       _______________________________________
                                       Address:



                                       DENNIS WELLER



                                       _______________________________________
                                       Address:



                                       TODD SCHWARTZROCK



                                       _______________________________________
                                       Address:



                                       PATRICK SHERRY



                                       _______________________________________
                                       Address:



                                       MICHAEL QUADE



                                       _______________________________________
                                       Address:



                                      -50-


<PAGE>

                                       SANDY PETERSEN



                                       _______________________________________
                                       Address:




                                      -51-


<PAGE>

                                                                   Schedule 3.2



                     Subsidiaries of Revere Holding Corp.



                                                                      PERCENT
                                                                     OWNERSHIP
                                                                     ---------

OWNED BY REVERE HOLDING CORP.

Revere Acquisition Corp.                                                100%

OWNED BY REVERE ACQUISITION CORP.

Revere National Corporation                                              100%
Revere Billboard, Inc.                                                   100%
Mall Media Acquisition Corp.                                             100%

OWNED BY REVERE ACQUISITION CORP.
                                   
Revere National Corporation of Philadelphia                               88%
Revere National Corporation of Wilminton                                 100%

OWNED BY REVERE NATIONAL CORPORATION OF PHILADELPHIA
                                                    
Revere National Corporation of Pennsylvania                              100%

OWNED BY MALL MEDIA ACQUISITION CORP.
                                        
Vision Digital Communications, LLC                                        80%

OWNED BY REVERE NATIONAL CORPORATION OF PENNSYLVANIA
                                                    
Revere National Corporation of Philadelphia                               12%


The shares of Revere's Subsidiaries have been pledged to CIBC pursuant to the 
Credit Agreement, dated as of December 20, 1994, by and among Revere Holding 
Corp., Revere Acquisition Corp., the several lenders from time to time party 
thereto and Canadian Imperial Bank of Commerce, New York Agency, As Agent, as 
amended.

Stockholders Agreement, dated as of December 20, 1994, by and among Revere 
Holding Corp., the management investors listed in Schedule 1 thereto and the 
ML investors listed in Schedule 2 thereto, as amended

Stock Pledge Agreements, each dated December 20, 1994, by and between Revere 
Holding Corp. and each of: Dale Lang, Robert McLachlin, Daniel Schulte, 
Harrison McCawley, Charles Marino, James Lloyd, Gary White, Harry Adams, Jr., 
Dennis Weller and Todd Schwartzrock.





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