DIMAC DIRECT INC
S-4/A, 1999-08-12
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>

    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 12, 1999



                                                      REGISTRATION NO. 333-67185

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549
                                 --------------


                                AMENDMENT NO. 1
                                       TO
                                    FORM S-4

                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                 -------------

                               DIMAC CORPORATION

             (Exact name of registrant as specified in its charter)

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<S>                          <C>                         <C>
         DELAWARE                       2677                     13-4013426
      (State or other            (Primary Standard            (I.R.S. Employer
      jurisdiction of                Industrial              Identification No.)
     incorporation or           Classification Code
       organization)                  Number)
</TABLE>

                                 --------------

                          5775 Peachtree Dunwoody Road
                                  Suite C-150
                             Atlanta, Georgia 30342
                                 (404) 256-1123

         (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)
                                 --------------

                             MR. EDWARD LAZAROWITZ
                            CHIEF FINANCIAL OFFICER
                               DIMAC CORPORATION
                          5775 PEACHTREE DUNWOODY ROAD
                                  SUITE C-150
                             ATLANTA, GEORGIA 30342
                                 (404) 256-1123

           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                                 --------------

                                    COPY TO:


                             William F. Wynne, Jr.
                                White & Case LLP
                          1155 Avenue of the Americas
                         New York, New York 10036-2787
                                 (212) 819-8752

                                 --------------

        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
As soon as practicable after the effective date of this Registration Statement.

    If any of the securities being registered on this Form are to be offered in
connection with the information of a holding company and there is compliance
with General Instruction G, check the following box. / /
                                 --------------


    The Registrants hereby amend this Registration Statement on such date or
dates as may be necessary to delay its effective date until the Registrants
shall file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Securities and Exchange Commission, acting
pursuant to said Section 8(a), may determine.


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                               OTHER REGISTRANTS


<TABLE>
<CAPTION>
                                       PRIMARY STANDARD                     ADDRESS, INCLUDING ZIP
                       JURISDICTION       INDUSTRIAL       IRS EMPLOYER   CODE AND TELEPHONE NUMBER,
                            OF        CLASSIFICATION CODE  IDENTIFICATION  INCLUDING AREA CODE, OF
 NAME OF CORPORATION   INCORPORATION        NUMBER            NUMBER      PRINCIPAL EXECUTIVE OFFICE
- ---------------------  -------------  -------------------  -------------  --------------------------
<S>                    <C>            <C>                  <C>            <C>
AmeriComm Direct          Delaware              2677         23-2574778   5775 Peachtree Dunwoody
Marketing, Inc.                                                           Road,
                                                                          Suite C-150
                                                                          Altanta, GA 30342
                                                                          (404) 256-1123
AmeriComm Holdings,       Delaware              2677         52-1668844   5775 Peachtree Dunwoody
Inc.                                                                      Road,
                                                                          Suite C-150
                                                                          Atlanta, GA 30342
                                                                          (404) 256-1123
DIMAC DIRECT, Inc.        Missouri              2677         43-0690811   One Corporate Woods Drive
                                                                          Bridgeton, Missouri 63044
                                                                          (314) 344-8000
DIMAC Marketing           Delaware              2677         43-1464284   One Corporate Woods Drive
Corporation                                                               Bridgeton, Missouri 63044
                                                                          (314) 344-8000
Palm Coast Data Inc.      Missouri              2677         43-1706955   11 Commerce Boulevard
                                                                          Palm Coast, FL 32164
                                                                          (904) 445-4662
MBS/Multimode Inc.        Missouri              2677         43-1743899   570 S. Research Pl.
                                                                          Central Islip, NY 11722
                                                                          (516) 851-5000
DMW Worldwide, Inc.       Missouri              2677         23-2985052   1325 Morris Drive
                                                                          Wayne, PA 19087
                                                                          (610) 407-0407
</TABLE>

<PAGE>
THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY
NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO SELL THESE SECURITIES AND IT IS NOT SOLICITING AN OFFER TO BUY THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.
<PAGE>

        THE INFORMATION IN THIS PROSPECTUS WILL BE AMENDED OR COMPLETED;

                             DATED AUGUST 12, 1999


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<S>                                                   <C>
PROSPECTUS
DIMAC CORPORATION                                        [LOGO]
EXCHANGE OFFER FOR $100,000,000
12 1/2% SENIOR SUBORDINATED NOTES DUE 2008
</TABLE>



GUARANTEED BY:DIMAC MARKETING CORPORATION
                DIMAC DIRECT, INC.
                PALM COAST DATA INC.
                DMW WORLDWIDE, INC.
                MBS/MULTIMODE INC.
                AMERICOMM HOLDINGS, INC.
                AMERICOMM DIRECT MARKETING, INC.



    INVESTMENT IN THE REGISTERED NOTES BEING OFFERED IN THIS PROSPECTUS INVOLVES
CERTAIN RISKS. IT IS IMPORTANT THAT YOU READ THE SECTION LABELED "RISK FACTORS"
BEGINNING ON PAGE 18 FOR A MORE DETAILED DISCUSSION OF THESE RISKS.


                          TERMS OF THE EXCHANGE OFFER


    / / The exchange offer expires at 5:00 p.m., New York City time, on       ,
        1999, unless extended.



    / / This exchange offer is subject to customary conditions including that
        the registered notes be freely tradeable and that the interests of
        holders of outstanding unregistered notes not be materially adversely
        affected by consummation of this exchange offer.



    / / We will exchange all outstanding unregistered notes that are validly
        tendered and not validly withdrawn for registered notes.



    / / You may withdraw tenders of outstanding unregistered notes at any time
        prior to the expiration of this exchange offer.



    / / The exchange of outstanding unregistered notes for registered notes will
        not be a taxable event for federal income tax purposes.



    / / We will not receive any proceeds from this exchange offer.



    / / The terms of the registered notes are substantially identical to the
        outstanding unregistered notes, except that the registered notes will be
        freely tradeable.



    NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.



                  THE DATE OF THIS PROSPECTUS IS       , 1999.

<PAGE>
                               TABLE OF CONTENTS


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                                                                        PAGE
                                                                        ----
<S>                                                                     <C>
Prospectus Summary....................................................    1

Risk Factors..........................................................   18

Company History.......................................................   26

The Acquisitions......................................................   27

The Refinancing.......................................................   27

Use of Proceeds of the Registered Notes...............................   28

Capitalization........................................................   29

The Exchange Offer....................................................   30

DIMAC Corporation Unaudited Pro Forma Consolidated Statements.........   40

Selected Historical Financial Data AmeriComm Holdings, Inc............   49

Selected Historical Financial Data DIMAC Marketing Corporation........   51

Management's Discussion and Analysis of Financial Condition and
  Results of Operations...............................................   53

Business..............................................................   68

Management............................................................   82

Security Ownership....................................................   86

Certain Relationships and Related Transactions........................   87

Description of Other Indebtedness.....................................   89

Description of Notes..................................................   94

Certain United States Federal Tax Considerations......................  134

Unregistered Notes Registration Rights Agreement......................  136

Book-Entry; Delivery and Form.........................................  139

Plan of Distribution..................................................  142

Legal Matters.........................................................  143

Experts...............................................................  143

Index to Financial Statements.........................................  F-1
</TABLE>


                                       i
<PAGE>
                               PROSPECTUS SUMMARY


    The following summary highlights selected information from this prospectus
and may not contain all of the information that is important to you. This
prospectus includes specific terms of the notes we are offering, as well as
information regarding our business and detailed financial data. We encourage you
to read this prospectus in its entirety.


                               THE EXCHANGE OFFER


    On October 22, 1998, we completed the private offering of our 12 1/2% Senior
Subordinated Notes Due 2008. The unregistered notes were sold for an aggregate
purchase price of $100.0 million. The notes are guaranteed by all of our
subsidiaries, which are as follows:


  - DIMAC Marketing Corporation;

  - DIMAC DIRECT, Inc.;

  - Palm Coast Data Inc.;


  - DMW Worldwide, Inc.


  - MBS/Multimode Inc.;

  - AmeriComm Holdings, Inc.; and

  - AmeriComm Direct Marketing, Inc.


    We entered into a Registration Rights Agreement in which we agreed, among
other things, to deliver to you this prospectus and to complete the exchange
offer on or prior to April 20, 1999. In the exchange offer, you are entitled to
exchange your outstanding unregistered notes for registered notes with
substantially identical terms. We did not complete the exchange offer on or
before April 20, 1999, and, therefore, the interest rate on the unregistered
notes was and will be increased as follows:



  - 0.50% per year for the first 90 day period during which we did not comply
    with our registration obligations; and



  - 0.50% per year for each subsequent 90 day period until either we comply with
    our registration obligations or the interest rate on the unregistered notes
    has increased by 2.0% per year.



    You should read the discussion under the headings "The Exchange Offer" and
"Description of Notes" for further information regarding the registered notes.



                         SUMMARY OF THE EXCHANGE OFFER



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<S>                                 <C>
Registration Rights Agreement.....  You are entitled to exchange your unregistered notes for
                                    registered notes issued in this exchange offer which
                                    have substantially identical terms to the unregistered
                                    notes. This exchange offer is intended to satisfy your
                                    rights under the Registration Rights Agreement. We did
                                    not complete the exchange offer on or prior to April 20,
                                    1999 and, therefore, are obligated to pay additional
                                    interest to holders of the unregistered notes. After the
                                    exchange offer is completed, you will no longer be
                                    entitled to any exchange or registration rights with
                                    respect to your notes.

The Registered Notes..............  The registered notes you will receive for your
                                    unregistered notes in this exchange offer will be
                                    substantially identical to the unregistered notes.
                                    However, the registered notes will not contain transfer
                                    restrictions, registration rights or liquidated damages
                                    provisions. Those provisions only relate to the
                                    unregistered notes.

The Exchange Offer................  We are offering to exchange $100,000,000 total principal
                                    amount of 12 1/2% Series B Senior Subordinated Notes Due
                                    2008 which have been registered under the Securities Act
                                    for your unregistered 12 1/2% Senior Subordinated Notes
                                    Due 2008 sold in the private offering. To exchange your
                                    unregistered
</TABLE>


                                       1
<PAGE>


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<S>                                 <C>
                                    notes, you must properly tender them, and we must accept
                                    them. We will exchange all unregistered notes that you
                                    validly tender and do not validly withdraw. We will
                                    issue registered notes at or promptly after the end of
                                    the exchange offer.

Resales...........................  We believe that you can offer for resale, resell and
                                    otherwise transfer registered notes you receive in the
                                    exchange offer without complying with the registration
                                    and prospectus delivery provisions of the Securities Act
                                    if:

                                    - you are not an "affiliate" of our company within the
                                      meaning of Rule 405 under the Securities Act;

                                    - you acquire the registered notes in the ordinary
                                    course of your business; and

                                    - you do not intend to participate in the distribution
                                    of the registered notes.

Expiration Date...................  The exchange offer expires at 5:00 p.m., New York City
                                    time, on            , 1999, unless we extend the
                                    expiration date.

Conditions to the Exchange
Offer.............................  The exchange offer is subject to customary conditions,
                                    some of which we may waive.

Procedures for Tendering
Unregistered Notes................  We issued the unregistered notes as global securities.
                                    When the unregistered notes were issued, we deposited
                                    them with Wilmington Trust Company, as book-entry
                                    depositary. Wilmington Trust Company issued a
                                    certificateless depositary interest in each note, which
                                    represents a 100% interest in the notes, to The
                                    Depository Trust Company. Beneficial interests in the
                                    unregistered notes, which are held by direct or indirect
                                    participants in The Depository Trust Company through the
                                    certificateless depositary interest, are shown on
                                    records maintained in book-entry form by The Depository
                                    Trust Company.

                                    You may tender your unregistered notes through
                                    book-entry transfer in accordance with The Depository
                                    Trust Company's Automated Tender Offer Program. To
                                    tender your unregistered notes by a means other than
                                    book-entry transfer, a letter of transmittal must be
                                    completed and signed according to the instructions
                                    contained in the letter of transmittal. The letter of
                                    transmittal and any other documents required by the
                                    letter of transmittal must be delivered to the exchange
                                    agent by mail, facsimile, hand delivery or overnight
                                    carrier. In addition, you must deliver the unregistered
                                    notes to the exchange agent or comply with the
                                    procedures for guaranteed delivery. See "The Exchange
                                    Offer--Procedures for Tendering" for more information.

                                    Do not send letters of transmittal and certificates
                                    representing unregistered notes to us. Send these
                                    documents only to the exchange agent. See "The Exchange
                                    Offer--Exchange Agent" for more information.
</TABLE>


                                       2
<PAGE>


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<S>                                 <C>
Special Procedures for Beneficial
Owners............................  If you are a beneficial owner whose unregistered notes
                                    are registered in the name of a broker, dealer,
                                    commercial bank, trust company or other nominee and wish
                                    to tender your unregistered notes in the exchange offer,
                                    please contact the registered holder as soon as possible
                                    and instruct it to tender on your behalf and comply with
                                    our instructions set forth elsewhere in this prospectus.

Withdrawal Rights.................  You may withdraw the tender of your unregistered notes
                                    at any time before 5:00 p.m. New York City time on
                                           , 1999, unless we extend the expiration date.

Federal Income Tax
Considerations....................  The exchange of notes is not a taxable exchange for
                                    United States federal income tax purposes. You will not
                                    recognize any taxable gain or loss or any interest
                                    income as a result of the exchange. For additional
                                    information regarding federal income tax considerations,
                                    you should read the discussion under the heading
                                    "Certain United States Federal Income Tax
                                    Considerations."

Use of Proceeds...................  We will not receive any proceeds from the issuance of
                                    the registered notes issued in the exchange offer, and
                                    we will pay the expenses of the exchange offer.

Exchange Agent....................  Wilmington Trust Company is serving as the exchange
                                    agent in the exchange offer. The exchange agent's
                                    address, and telephone and facsimile numbers are listed
                                    in the section of this prospectus entitled "The Exchange
                                    Offer--Exchange Agent" and in the letter of transmittal.

Ranking...........................  The notes:
                                        - are unsecured senior subordinated obligations of
                                      our company;
                                        - rank junior in right of payment to all of our
                                      senior indebtedness, including our senior secured
                                          credit facility;
                                        - rank equally in right of payment to all of our
                                      unsecured senior subordinated indebtedness;
                                        - rank junior in right of payment to all of our
                                          indebtedness that is secured, including our senior
                                          secured credit facility, to the extent of such
                                          security interests; and
                                        - effectively rank junior in right of payment to all
                                      senior indebtedness and secured indebtedness of our
                                          subsidiaries.
</TABLE>


                                       3
<PAGE>


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<S>                                 <C>
                                    The guarantees of the notes by our subsidiaries:
                                        - are unsecured senior subordinated obligations of
                                      our subsidiaries;
                                        - rank junior in right of payment to all of our
                                          subsidiaries' senior indebtedness, including their
                                          guarantees under our senior secured credit
                                          facility;
                                        - rank equally in right of payment to our
                                      subsidiaries' senior subordinated indebtedness; and
                                        - rank junior in right of payment to our
                                      subsidiaries' indebtedness that is secured, including
                                          their guarantees under our senior secured credit
                                          facility, to the extent of such security
                                          interests.
</TABLE>



    You should consider carefully the information set forth under the caption
"Risk Factors" beginning on page 18 and all other information set forth in this
prospectus before deciding whether to participate in the exchange offer.



                                  THE COMPANY


OVERVIEW


    We were formed in May 1998 and acquired AmeriComm Holdings, Inc. and DIMAC
Marketing Corporation on June 26, 1998.


                                       4
<PAGE>

                              ORGANIZATIONAL CHART



    The following chart depicts, as of July 31, 1999, the organizational
structure of DIMAC Holdings and DIMAC Corporation and their subsidiaries, the
percentage ownership of each subsidiary by its direct parent, the indebtedness
and capital leases of each of these companies, excluding intercompany
indebtedness, and the equity contribution made to DIMAC Holdings.


                                 [CHART]

                                       5
<PAGE>

CONTROLLING STOCKHOLDER



    The controlling stockholder of DIMAC Holdings, through certain of its
affiliates, is McCown De Leeuw & Co., Inc., a private equity investment firm
based in Menlo Park, California and New York City. As of August 1, 1999, three
affiliates of McCown De Leeuw own approximately 67.2% of the issued and
outstanding common stock of DIMAC Holdings. As a result of its control of DIMAC
Holdings, McCown De Leeuw controls the election of our Board of Directors and
the direction of our affairs and those of our subsidiaries.



WHAT WE DO



    We primarily provide comprehensive products and services that support direct
marketing programs. Direct marketing is a form of advertising in which companies
can direct their advertising specifically to a target market and can measure the
response. Direct marketing is another form of mass advertising, such as
television, newspapers and magazines. Direct marketing utilizes mediums such as
mail, the internet, telemarketing and television to deliver the advertising
message.



    One type of direct marketing medium is direct mail advertising in which a
company sends to targeted individuals or households a letter or other
advertising materials. We use our network of 18 production facilities to provide
our customers with a comprehensive range of direct marketing services that
emphasize cost-effective production of large, complex, personalized direct mail
campaigns. Examples of our direct marketing production services include the
following:



  - Addressing mail pieces;



  - Inserting advertising pieces into envelopes;



  - Manufacturing envelopes for direct mail campaigns;



  - Printing, folding, assembling and mailing packages in a variety of
    combinations;



  - Personalizing or customizing direct mail by printing the recipient's name or
    other personal information on the direct mail piece;



  - Building a client database or sorting existing data to compile a target
    audience list for a direct mail program;



  - Developing a complete marketing campaign for a customer, including
    determining target customer demographics and designing the layout and
    content of direct mail pieces; and



  - Providing fulfillment services in which direct mail recipients call us in
    response to a direct mail offer, often for trials of products or magazines.



    In addition to these services, we also provide customers with custom
pressure sensitive labels and custom mailers.


HOW WE HAVE DONE


    Our pro forma net sales and pro forma EBITDA for the twelve-months ended
March 31, 1999 would have been $368.0 million and $38.5 million, respectively.
Our pro forma net sales and pro forma EBITDA give retroactive effect to the
following transactions as if each of these transactions occurred on January 1,
1998:



  - AmeriComm Holdings' acquisitions of Cardinal Marketing, Inc. and Cardinal
    Marketing of New Jersey, Inc.;



  - our acquisitions of AmeriComm Holdings and DIMAC Marketing; and



  - the refinancing of certain indebtedness assumed in connection with our
    acquisitions of AmeriComm Holdings and DIMAC Marketing.



    PRO FORMA INFORMATION.  Pro forma information does not indicate actual
results and might not indicate future results. We have presented both historical
and pro forma information throughout this prospectus, however, because of the
changes to our business during 1998, we believe that the pro forma information
may be more meaningful to you.


                                       6
<PAGE>
                               BUSINESS STRATEGY

    Our business strategy is to enhance our competitive position and increase
net sales and profitability through the following initiatives:


EMPHASIZE COMPREHENSIVE DIRECT MARKETING SOLUTIONS



    We believe that an increasingly important factor in clients' selection of a
direct mail service provider is the availability of "one-stop shopping" for all
of their direct mail needs. Because of our comprehensive range of products and
services, we believe that we are well positioned to offer clients "one-stop
shopping". We believe that as a "single-source" supplier offering comprehensive
solutions, we will save our clients both time and money.


LEVERAGE LARGE SCALE AND NATIONAL PRESENCE TO ATTRACT NEW HIGH VOLUME, NATIONAL
  CLIENTS


    The size and scope of a direct mail company's operations are increasingly
important factors for large, national accounts in the selection of a direct mail
service provider. We have the capabilities and scale to service national, high
volume accounts which may require distributions from multiple locations. Based
on our previous experience in securing national business from our clients, we
believe that we can further leverage our strong franchise, large scale, wide
breadth of operations and national presence to secure new high-volume, national
accounts.



PRINCIPAL EXECUTIVE OFFICE



    Our headquarters are located at 5775 Peachtree Dunwoody Road, Suite C-150,
Atlanta, Georgia 30342 (telephone number 404-256-1123).


                                       7
<PAGE>
         SUMMARY UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL INFORMATION

    We are providing the following summary unaudited pro forma consolidated
financial data for our company to give you a better picture of what our business
might have looked like if certain transactions had occurred. The pro forma
information is derived from, and you should read it along with, the "DIMAC
Corporation Unaudited Pro Forma Consolidated Financial Statements" that gives
pro forma effect to


  - AmeriComm Holdings' acquisitions of Cardinal Marketing, Inc. and Cardinal
    Marketing of New Jersey, Inc.;


  - our acquisitions of AmeriComm Holdings and DIMAC Marketing; and


  - the refinancing of certain indebtedness assumed in connection with our
    acquisitions of AmeriComm Holdings and DIMAC Marketing.



    The pro forma statement of operations and other financial data for the year
ended December 31, 1998 and the three months ended March 31, 1998 give effect to
the above listed transactions as if they were consummated on January 1, 1998.



    The pro forma financial data do not purport to represent what the financial
position or results of operations of our company and our subsidiaries would
actually have been had AmeriComm Holdings' acquisitions of Cardinal Marketing,
and Cardinal Marketing of New Jersey, our acquisitions of AmeriComm Holdings and
DIMAC Marketing, and the refinancing of certain indebtedness assumed in
connection with the acquisitions of AmeriComm Holdings and DIMAC Marketing in
fact been completed on the assumed dates. Nor do the data purport to project the
financial position or results of operations of our company and our subsidiaries
for any future period or date.


    It is important that you read the summary unaudited pro forma consolidated
financial information presented below along with "Management's Discussion and
Analysis of Financial Condition and Results of Operations--DIMAC Corporation,"
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--AmeriComm Holdings, Inc.," "Management's Discussion and Analysis of
Financial Condition and Results of Operations-- DIMAC Marketing Corporation" and
the consolidated financial statements and the related notes for our company,
AmeriComm Holdings and DIMAC Marketing included elsewhere in this prospectus.



<TABLE>
<CAPTION>
                                                                      THREE MONTHS                 TWELVE MONTHS
                                                                          ENDED       YEAR ENDED       ENDED
                                                                        MARCH 31,    DECEMBER 31,    MARCH 31,
                                                                          1998           1998         1999(A)
                                                                      -------------  ------------  --------------
<S>                                                                   <C>            <C>           <C>
                                                                                (DOLLARS IN THOUSANDS)
STATEMENT OF OPERATIONS DATA:
Net sales...........................................................   $    96,200    $  378,460    $    367,970
Cost of products sold...............................................        66,622       260,219         254,391
                                                                      -------------  ------------  --------------
  Gross profit......................................................        29,578       118,241         113,579
Selling, general and administrative expenses........................        25,532       104,295         108,016
                                                                      -------------  ------------  --------------
  Operating income..................................................         4,046        13,946           5,563
Interest expense, net...............................................         8,145        32,931          32,939
                                                                      -------------  ------------  --------------
  Loss from continuing operations before income taxes...............        (4,099)      (18,985)        (27,376)
Income tax provision (benefit)......................................       --             --             --
                                                                      -------------  ------------  --------------
  Loss from continuing operations...................................   $    (4,099)   $  (18,985)   $    (27,376)
                                                                      -------------  ------------  --------------
                                                                      -------------  ------------  --------------
</TABLE>


                                       8
<PAGE>


<TABLE>
<CAPTION>
                                                                      THREE MONTHS                 TWELVE MONTHS
                                                                          ENDED       YEAR ENDED       ENDED
                                                                        MARCH 31,    DECEMBER 31,    MARCH 31,
                                                                          1998           1998         1999(A)
                                                                      -------------  ------------  --------------
                                                                                (DOLLARS IN THOUSANDS)
<S>                                                                   <C>            <C>           <C>
OTHER FINANCIAL DATA:
EBITDA(b)...........................................................   $    10,557    $   43,666    $     38,485
Adjusted EBITDA(c)..................................................        12,754        49,837          42,870
Depreciation and amortization(d)....................................         6,487        29,651          32,834
Ratio of earnings to fixed charges(e)...............................       --             --             --
</TABLE>


- ------------------------


(a) The pro forma data for the twelve months ended March 31, 1999 was derived
    from combining the Unaudited Pro Forma and Historical Consolidated Financial
    Statements included elsewhere in this prospectus and represent the pro forma
    results of operations from April 1, 1998 to March 31, 1999. Data for the
    twelve months ended March 31, 1999 was derived by subtracting the pro forma
    results of operations for the three months ended March 31, 1998 from the pro
    forma results of operations for the year ended December 31, 1998 and then
    adding the historical results of operations for the three months ended March
    31, 1999 to such pro forma December 31, 1998 results of operations. See
    "DIMAC Corporation Unaudited Pro Forma Consolidated Statement of
    Operations." Management believes that the most recent twelve-month period is
    more representative of its operations as the sales and profitability levels
    for the quarter ended March 31, 1999 is more representative of expected
    results for 1999 than sales and profitability levels for the quarter ended
    March 31, 1998.



(b) EBITDA is defined as operating income plus depreciation, loss on disposal of
    equipment, and amortization. EBITDA is presented because we believe that it
    provides additional indications of the financial performance of our company
    and provides useful information regarding our ability to service debt and
    meet certain debt covenants under the indenture. EBITDA does not represent
    cash flows from operations or investing and financing activities as defined
    by generally accepted accounting principles. EBITDA does not measure whether
    cash flows will be sufficient to fund all cash flow needs, including
    principal and interest payments on debt and capital lease obligations,
    capital expenditures or other investing and financing activities. You should
    not construe EBITDA as an alternative to our operating income, net income or
    cash flows from operating activities as determined in accordance with
    generally accepted accounting principles; nor should you construe it as an
    indication of our operating performance or as a measure of our liquidity. In
    addition, items excluded from EBITDA, such as depreciation and amortization,
    interest and income tax provision (benefit), are significant components in
    understanding and assessing our financial performance. Our definition of
    EBITDA may be different from the definition of EBITDA used by other
    companies. For a complete discussion of our future prospects related to net
    income, cash flows from operations and investing and financing activities,
    see "Management's Discussion and Analysis of Financial Condition and Results
    of Operations--DIMAC Corporation," "Management's Discussion and Analysis of
    Financial Condition and Results of Operations--AmeriComm Holdings, Inc." and
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations-- DIMAC Marketing Corporation" included elsewhere in this
    prospectus.



(c) Adjusted EBITDA for the periods presented is EBITDA, plus estimated cost
    savings as a result of the acquisitions of AmeriComm Holdings and DIMAC
    Marketing from the closing of certain duplicate facilities, the production
    of certain inventory internally that prior to the acquisitions was purchased
    from third-party vendors, the elimination of certain overlapping and
    duplicative production, selling, general and administrative functions, and
    reductions in external administrative and operating expenses such as
    insurance, freight, and telecommunications. The estimated cost savings below
    reflect personnel terminations that have occurred or that have been formally
    communicated


                                       9
<PAGE>

    to employees, production changes that have occurred, closings of duplicate
    facilities that have occurred and reductions in external administrative and
    operating expenses that have been negotiated.



<TABLE>
<CAPTION>
                                                                      THREE MONTHS                 TWELVE MONTHS
                                                                          ENDED       YEAR ENDED       ENDED
                                                                        MARCH 31,    DECEMBER 31,    MARCH 31,
                                                                          1998           1998         1999(A)
                                                                      -------------  ------------  --------------
<S>                                                                   <C>            <C>           <C>
EBITDA..............................................................   $    10,557    $   43,666    $     38,485
Duplicative facilities that have been closed (1)....................           750         1,775           1,124
Salaries and benefits from personnel terminations (2)...............           882         2,398           1,585
Consolidation of certain insurance programs (3).....................           276           940             820
Third-party service costs that have been reduced (4)................            69           277             208
Reduction in material costs (5).....................................           220           781             648
                                                                      -------------  ------------  --------------
Adjusted EBITDA.....................................................   $    12,754    $   49,837    $     42,870
                                                                      -------------  ------------  --------------
                                                                      -------------  ------------  --------------
</TABLE>


- ------------------------


    (1) We have closed three of our facilities enabling us to consolidate such
       functions to other facilities. This has resulted in the elimination of
       certain fixed facility and payroll costs.



    (2) We have reduced or have identified reductions in the number of full-time
       employees by approximately 157 persons in a variety of departments.



    (3) We have consolidated the property and casualty insurance policies
       effective August 1, 1998. In addition, we have identified savings related
       to the consolidation of employee benefit insurance programs based upon
       certain insurance carrier commitments.



    (4) We have negotiated lower rates for our telecommunications services. In
       addition, we have standardized our overnight delivery service at the best
       rates used historically by either AmeriComm Holdings or DIMAC Marketing.
       Finally, effective with the acquisitions of DIMAC Marketing and AmeriComm
       Holdings, our management fees due to McCown De Leeuw under our Advisory
       Services Agreement have increased by $0.2 million annually.



    (5) Prior to the acquisitions of DIMAC Marketing and AmeriComm Holdings,
       certain components, such as envelopes, mailers, and labels, used in the
       manufacturing of DIMAC Marketing's and AmeriComm Holdings' products were
       purchased from third party envelope, mailer and label manufacturers.
       Effective July 1998, we began manufacturing these components internally
       as incremental volume.



    (d) Amounts do not include amortization of financing costs and original
       issue discount, which is included in interest expense.



    (e) For purposes of determining the ratio of earnings to fixed charges,
       earnings are defined as income (loss) from continuing operations before
       income taxes, plus fixed charges. Fixed charges consist of interest
       expense on all indebtedness, amortization of financing costs and the
       estimated interest portion of rental expenses. For the three months ended
       March 31, 1998, year ended December 31, 1998, and the twelve months ended
       March 31, 1999, earnings were insufficient to cover fixed charges by $4.1
       million, $18.9 million and $27.4 million, respectively.


                                       10
<PAGE>

             SUMMARY HISTORICAL FINANCIAL DATA OF DIMAC CORPORATION



    The following summary historical financial data of DIMAC Corporation as of
December 31, 1998 and for the period from our inception on May 12, 1998 to
December 31, 1998 has been derived from DIMAC Corporation's audited consolidated
financial statements and the related notes. Summary historical financial data as
of and for the three-month period ended March 31, 1999 has been derived from
DIMAC Corporation's unaudited consolidated financial statements and, in the
opinion of management, includes all adjustments, consisting of only normal
recurring adjustments, that are necessary for a fair presentation of the
operating results for such interim period. Results for the interim period are
not necessarily indicative of the results for the full fiscal year or for any
future period.



    It is important that you read the summary historical financial data
presented below along with "Management's Discussion and Analysis of Financial
Condition and Results of Operations--DIMAC Corporation" and the consolidated
financial statements of DIMAC Corporation included elsewhere in this prospectus.



<TABLE>
<CAPTION>
                                                                           MAY 12, 1998 TO     THREE-MONTHS ENDED
                                                                         DECEMBER 31, 1998(A)    MARCH 31, 1999
                                                                         --------------------  -------------------
<S>                                                                      <C>                   <C>
STATEMENT OF OPERATIONS DATA:
Net sales..............................................................      $    191,401          $    85,710
Cost of products sold..................................................           131,095               60,794
                                                                                 --------             --------
  Gross profit.........................................................            60,306               24,916
Selling, general and administrative expenses...........................            51,480               29,253
                                                                                 --------             --------
  Operating income (loss)..............................................             8,826               (4,337)
Interest expense, net..................................................            17,069                8,153
                                                                                 --------             --------
Loss before income taxes and extraordinary item........................      $     (8,243)         $   (12,490)
                                                                                 --------             --------
                                                                                 --------             --------

OTHER FINANCIAL DATA:
EBITDA(b)..............................................................      $     24,375          $     5,376
Depreciation and amortization(c).......................................            15,505                9,670
Net cash provided by (used in):........................................
  Operating activities                                                             14,651               (5,754)
  Investing activities.................................................          (250,734)              (3,964)
  Financing activities.................................................           245,852               17,247
Ratio of earnings to fixed charges(d)..................................           --                   --
Capital expenditures...................................................             7,938                3,965

BALANCE SHEET DATA (END OF PERIOD):
Working capital........................................................      $     19,714          $    27,524
Total assets...........................................................           514,438              515,713
</TABLE>


- ------------------------


(a) Reflects the acquisitions of AmeriComm Holdings and DIMAC Marketing. The
    acquisitions were accounted for as purchases.



(b) EBITDA is defined as operating income plus depreciation, loss on disposal of
    equipment, and amortization. EBITDA is presented because we believe that it
    provides additional indications of the historical financial performance of
    DIMAC Corporation and provides useful information regarding our ability to
    service debt and meet certain debt covenants under the indenture. EBITDA
    does not represent cash flows from operations or investing and financing
    activities as defined by generally accepted accounting principles. EBITDA
    does not measure whether cash flows will be sufficient to fund all cash flow
    needs, including principal and interest payments on debt and capital lease
    obligations, capital expenditures or other investing and financing
    activities. You should not construe EBITDA as an alternative to operating
    income, net income or cash flows


                                       11
<PAGE>

    from operating activities, as determined in accordance with generally
    accepted accounting principles; nor should you construe it as an indication
    of operating performance or as a measure of our liquidity. In addition,
    items excluded from EBITDA, such as depreciation and amortization, interest
    and income tax provision (benefit), are significant components in
    understanding and assessing financial performance. Our definition of EBITDA
    may be different from the definition of EBITDA used by other companies. For
    a complete discussion of our future prospects related to net income, cash
    flows from operations and investing and financing activities, see
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations--DIMAC Corporation" included elsewhere in this prospectus.



(c) Amounts do not include amortization of financing costs, which is included in
    interest expense.



(d) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as income (loss) from continuing operations before income taxes,
    plus fixed charges. Fixed charges consist of interest expense on all
    indebtedness, amortization of financing costs and the estimated interest
    portion of rental expenses. For the period from our inception on May 12,
    1998 to December 31, 1998 and the three months ended March 31, 1999,
    earnings were insufficient to cover fixed charges by $8.2 million and 12.5
    million, respectively.


                                       12
<PAGE>

         SUMMARY HISTORICAL FINANCIAL DATA OF AMERICOMM HOLDINGS, INC.



    The following summary historical financial data of AmeriComm Holdings as of
and for each of the two years in the period ended December 31, 1997 and for the
six-month period ended June 26, 1998 has been derived from AmeriComm Holdings'
audited consolidated financial statements and the related notes. Summary
historical data as of and for the three-month period ended March 31, 1998 has
been derived from AmeriComm Holdings' unaudited consolidated financial
statements and, in the opinion of management, includes all adjustments
consisting of only normal recurring adjustments that are necessary for a fair
presentation of the operating results for such interim period. Results for the
interim periods are not necessarily indicative of the results for the full
fiscal year or for any future periods.



    It is important that you read the summary historical financial data
presented below along with "Management's Discussion and Analysis of Financial
Condition and Results of Operations--AmeriComm Holdings, Inc." and the
consolidated financial statements of AmeriComm Holdings included elsewhere in
this prospectus.



<TABLE>
<CAPTION>
                                                             YEAR ENDED                             SIX MONTHS
                                                            DECEMBER 31,         THREE MONTHS          ENDED
                                                       ----------------------        ENDED           JUNE 26,
                                                        1996(A)     1997(B)    MARCH 31, 1998(C)      1998(C)
                                                       ----------  ----------  -----------------  ---------------
                                                                         (DOLLARS IN THOUSANDS)
<S>                                                    <C>         <C>         <C>                <C>
STATEMENT OF OPERATIONS DATA:
Net sales............................................  $  111,342  $  191,091     $    46,373       $    93,081
Cost of products sold................................      80,215     133,598          33,455            67,992
                                                       ----------  ----------        --------     ---------------
  Gross profit.......................................      31,127      57,493          12,918            25,089
Selling, general and administrative expenses.........      25,200      45,761          11,957            25,622
                                                       ----------  ----------        --------     ---------------
  Operating income (loss)............................       5,927      11,732             961              (533)
Interest expense, net................................       8,138      17,023           4,745             9,677
                                                       ----------  ----------        --------     ---------------
Loss before income taxes and extraordinary item......  $   (2,211) $   (5,291)    $    (3,784)      $   (10,210)
                                                       ----------  ----------        --------     ---------------
                                                       ----------  ----------        --------     ---------------

OTHER FINANCIAL DATA:
EBITDA(d)............................................  $   12,772  $   24,502     $     4,452       $     7,644
Depreciation and amortization(e).....................       6,845      12,276           3,467             8,152
Net cash provided by operating activities............       7,148       1,026           6,481             4,004
Net cash used in investing activities................     (79,838)    (38,881)         (6,966)          (10,407)
Net cash provided by financing activities............      74,225      37,093             211             6,940
Ratio of earnings to fixed charges(f)................      --          --             --                --
Capital expenditures.................................       3,490       4,563           2,286             5,666

BALANCE SHEET DATA (END OF PERIOD):
Working capital......................................  $   18,840  $   25,634     $    22,109       $    23,831
Total assets.........................................     132,498     176,662         176,494           176,750
</TABLE>


- ------------------------


(a) Reflects the acquisition of Transkrit Corporation and its subsidiaries on
    June 28, 1996. We accounted for this acquisition as a purchase.



(b) Reflects the acquisitions of Label America and AmeriComm Direct Marketing on
    February 21, 1997 and April 24, 1997, respectively. We accounted for these
    acquisitions as purchases.



(c) Reflects the acquisitions of Cardinal Marketing and Cardinal Marketing of
    New Jersey on March 16, 1998. We accounted for these acquisitions as
    purchases.


                                       13
<PAGE>

(d) EBITDA is defined as operating income plus depreciation, loss on disposal of
    equipment and amortization. EBITDA is presented because we believe that
    EBITDA provides additional indications of the historical financial
    performance of Americomm Holdings and provides useful information regarding
    our ability to service debt and meet certain debt covenants under the
    indenture. EBITDA does not represent cash flows from operations or investing
    and financing activities as defined by generally accepted accounting
    principles. EBITDA does not measure whether cash flows will be sufficient to
    fund all cash flow needs, including principal and interest payments on debt
    and capital lease obligations, capital expenditures or other investing and
    financing activities. EBITDA should not be construed as an alternative to
    operating income, net income or cash flows from operating activities as
    determined in accordance with generally accepted accounting principles; nor
    should you construe it as an indication of operating performance or as a
    measure of our liquidity. In addition, items excluded from EBITDA, such as
    depreciation and amortization, interest and income tax provision (benefit),
    are significant components in understanding and assessing financial
    performance. Our definition of EBITDA may be different from the definition
    of EBITDA used by other companies. For a complete discussion of our future
    prospects related to net income, cash flows from operations and investing
    and financing activities, see "Management's Discussion and Analysis of
    Financial Condition and Results of Operations--AmeriComm Holdings, Inc."
    included elsewhere in this prospectus.



(e) Amounts do not include amortization of financing costs, which is included in
    interest expense.



(f) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as income (loss) from continuing operations before income taxes,
    plus fixed charges. Fixed charges consist of interest expense on all
    indebtedness, amortization of financing costs and the estimated interest
    portion of rental expenses. For the years ended December 31, 1996 and 1997,
    the three months ended March 31, 1998 and the six months ended June 26, 1998
    earnings were insufficient to cover fixed charges by $2.2 million, $5.3
    million, $3.8 million, and $10.2 million, respectively.


                                       14
<PAGE>

        SUMMARY HISTORICAL FINANCIAL DATA OF DIMAC MARKETING CORPORATION



    We derived the following summary historical financial data of DIMAC
Marketing as of and for the eleven months ended December 31, 1996, as of and for
the fiscal year in the period ended December 31, 1997 and as of and for the six
months ended June 26, 1998 from DIMAC Marketing's audited consolidated financial
statements and the notes thereto. We derived the summary historical financial
data as of and for the three months ended March 31, 1998 from DIMAC Marketing's
unaudited consolidated financial statements and, in the opinion of management,
it includes all adjustments consisting of only normal recurring adjustments that
are necessary for a fair presentation of the operating results for such period.
Results for the interim period do not necessarily indicate the results for the
full fiscal year or for any future period. The financial position and results of
operations of DIMAC Marketing for the period from February 1, 1996 to August 31,
1997 and the period from September 1, 1997 to June 26, 1998 are not comparable
in all material respects since each period reflects certain purchase accounting
adjustments that are further discussed in the notes to DIMAC Marketing's
consolidated financial statements included elsewhere in this prospectus. It is
important that you read the selected historical financial data presented below
along with "Management's Discussion and Analysis of Financial Condition and
Results of Operations -- DIMAC Marketing Corporation" and the consolidated
financial statements of DIMAC Marketing included elsewhere in this prospectus.



<TABLE>
<CAPTION>
<S>                                         <C>          <C>        <C>          <C>          <C>
                                              ELEVEN       EIGHT
                                              MONTHS      MONTHS    FOUR MONTHS     THREE
                                               ENDED       ENDED       ENDED       MONTHS     SIX MONTHS
                                             DECEMBER     AUGUST     DECEMBER       ENDED        ENDED
                                                31,         31,         31,       MARCH 31,    JUNE 26,
                                              1996(A)      1997        1997         1998         1998
                                            -----------  ---------  -----------  -----------  -----------
STATEMENT OF OPERATIONS DATA:
Sales.....................................   $ 168,193   $ 118,747   $  59,200    $  49,057    $  93,208
Cost of sales.............................     108,735      77,820      39,722       33,225       61,806
                                            -----------  ---------  -----------  -----------  -----------
  Gross profit............................      59,458      40,927      19,478       15,832       31,402
Selling, general and administrative
  expenses................................      47,645      37,867      17,083       12,999       26,615
                                            -----------  ---------  -----------  -----------  -----------
  Operating income........................      11,813       3,060       2,395        2,833        4,787
Interest expense, net.....................       7,525       6,188       2,248        2,247        4,583
                                            -----------  ---------  -----------  -----------  -----------
Income (loss) before income taxes,
  discontinued operations and
  extraordinary item......................   $   4,288   $  (3,128)  $     147    $     586    $     204
                                            -----------  ---------  -----------  -----------  -----------
                                            -----------  ---------  -----------  -----------  -----------
OTHER FINANCIAL DATA:
EBITDA(b).................................   $  24,228   $  13,315   $   6,925    $   6,322    $  11,864
Depreciation and amortization(c)..........      12,415      10,255       4,530        3,489        7,077
Net cash provided by (used in) operating
  activities..............................       7,809       4,323       1,310         (345)       1,961
Net cash used in investing activities.....     (44,878)    (19,944)     (7,620)      (2,845)      (6,387)
Net cash provided by financing
  activities..............................      37,069      15,621       6,310        3,190        4,426
Ratio of earnings to fixed charges(d).....         1.4x     --             1.1x         1.2x         1.0x
Capital expenditures......................       9,282      15,885       5,720        1,640        3,166
BALANCE SHEET DATA (END OF PERIOD):
Working capital (deficit).................   $  (2,540)  $  10,582   $   7,558    $  12,820    $  14,714
Total assets..............................     350,003     356,108     260,836      260,024      261,940
</TABLE>


- ------------------------


(a) Reflects the acquisitions of Wilcox & Associates Inc. on February 28, 1996
    and MBS/Multimode, Inc. on April 30, 1996. We accounted for these
    acquisitions as purchases.



(b) EBITDA is defined as operating income plus depreciation, loss on disposal of
    equipment and amortization. EBITDA is presented because we believe that it
    provides additional indications of the historical financial performance of
    DIMAC Marketing and provides useful information regarding our ability to
    service debt and meet certain debt covenants under the indenture. EBITDA
    does


                                       15
<PAGE>

    not represent cash flows from operations or investing and financing
    activities as defined by generally accepted accounting principles. EBITDA
    does not measure whether cash flows will be sufficient to fund all cash flow
    needs, including principal and interest payments on debt and capital lease
    obligations, capital expenditures or other investing and financing
    activities. You should not construe EBITDA as an alternative to operating
    income, net income or cash flows from operating activities as determined in
    accordance with generally accepted accounting principles; nor should you
    construe it as in indication of operating performance or as a measure of our
    liquidity. In addition, items excluded from EBITDA, such as depreciation
    amortization, interest and income tax provision (benefit), are significant
    components in understanding and assessing financial performance. Our
    definition of EBITDA may be different from the definition of EBITDA used by
    other companies. For a complete discussion of our future prospects related
    to net income, cash flows from operations and investing and financing
    activities, see "Management's Discussion and Analysis of Financial Condition
    and Results of Operations--DIMAC Marketing Corporation" included elsewhere
    in this prospectus.



(c) Amounts do not include amortization of financing costs, which is included in
    interest expense.



(d) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as income (loss) from continuing operations before income taxes,
    plus fixed charges. Fixed charges consist of interest expense on all
    indebtedness, amortization of financing costs and the estimated interest
    portion of rental expenses. For the eight months ended August 31, 1997,
    earnings were insufficient to cover fixed charges by $3.1 million.


                                       16
<PAGE>

                              RECENT DEVELOPMENTS



    During the first quarter of 1999, due to our financial performance we became
concerned about our ability to meet our short-term cash obligations. To address
these liquidity concerns, on March 31, 1999, DIMAC Holdings issued $79.9 million
aggregate principal face amount of its 15 1/2% Senior Subordinated Discount
Notes due March 31, 2010 and warrants to purchase 200,000 shares of DIMAC
Holdings' voting common stock to certain affiliates of McCown De Leeuw and other
investors for aggregate consideration of $15.0 million. DIMAC Holdings then
contributed the proceeds from the issuance to us. The senior subordinated
discount notes are unsecured subordinated obligations and will mature on March
31, 2010. Interest on each senior subordinated discount note accrues at a rate
of 15 1/2% per annum and is not payable prior to maturity. Concurrently with the
issuance of the senior subordinated discount notes, we entered into a First
Amendment to our senior secured credit facility which, among other things,
revised certain financial covenants, added a minimum EBITDA covenant and waived
compliance with the minimum fixed charge coverage ratio and maximum leverage
ratio covenants until after December 31, 2000. In addition, the First Amendment
provides that the lenders under our senior secured credit facility have no
obligation to make new revolving loans under our senior secured credit facility
until we comply with certain financial covenants which were in effect prior to
the First Amendment.



    On April 14, 1999, we announced certain changes in our senior management.
David King, a managing director of McCown De Leeuw, was appointed Chairman of
the Board of Directors of our company. Martin Lewis resigned from his position
as Chief Executive Officer of our company. John Meneough, formerly an Executive
Vice President of our company, was appointed President of our company. Other
recent resignations include the resignation of Robert Miklas, President of our
company, on March 31, 1999 and Jack Resnick, Executive Vice President of our
company, on May 25, 1999.



    On June 4, 1999, during our normal accounting review procedures, we
discovered certain accounting errors at a DMW Worldwide business unit. The
business unit accounted for approximately 18.5% and 1.1% of our net sales and
EBITDA, respectively, for the three-month period ended March 31, 1999.
Subsequent to our discovery of the accounting errors, the Chief Executive
Officer and Chief Financial Officer of DMW Worldwide resigned and we engaged
Arthur Andersen LLP to assist in investigating this matter. We are currently
seeking a new Chief Executive Officer and Chief Financial Officer for DMW
Worldwide. We have restated the unaudited results of operations for the
three-month period ended March 31, 1999 resulting in a reduction of EBITDA of
$0.6 million and believe that the restated statement of operations was compiled
in accordance with appropriate accounting practices.



    For the second quarter ended June 30, 1999, net sales and operating income
are expected to be significantly below net sales and operating income for the
same period in 1998. The decrease in net sales and operating income is due to
decreases in sales volume for our direct mail production services business unit
as certain significant customers have reduced their mailing for direct mail
campaigns. In addition, the product mix of our sales volume has changed towards
lower margin business. Additional decreases in operating income for the second
quarter of 1999 has been impacted by additional expenses incurred in corporate
activities.



    On July 23, 1999, we entered into a Second Amendment to our senior secured
credit facility to address our continuing liquidity problems. The Second
Amendment, among other things, reduced the revolving loan commitment by $28.3
million, provided for additional term loans and revolving loans available only
on the effective date of the Second Amendment, July 28, 1999, in an aggregate
amount of $30.0 million and revised certain financial covenants and amortization
schedules which will commence in 2001 in the amount of $10.5 million. Funds for
the additional loans were provided by an affiliate of McCown De Leeuw through a
participation agreement. After December 31, 2000, we believe that we will need
to amend or refinance our senior secured credit facility and possibly our other
indebtedness.


                                       17
<PAGE>
                                  RISK FACTORS


    YOU SHOULD CAREFULLY CONSIDER THE FOLLOWING RISK FACTORS AND OTHER
INFORMATION APPEARING IN THIS PROSPECTUS BEFORE PARTICIPATING IN THE EXCHANGE
OFFER.



ABILITY TO SERVICE DEBT--THE FINANCIAL PERFORMANCE OF OUR SUBSIDIARIES MUST
  SIGNIFICANTLY IMPROVE TO GENERATE ENOUGH CASH TO SERVICE OUR INDEBTEDNESS.



    We are a holding company with no significant independent operations or
assets other than the stock of our subsidiaries. Accordingly, we are dependent
on the cash flows of our subsidiaries to meet our obligations, including the
payment of principal and interest on the notes. If the financial and operating
performance of our subsidiaries does not significantly improve, our subsidiaries
will not generate sufficient cash flow from operations in the future to pay our
indebtedness, including these notes, or to fund other liquidity needs. We cannot
assure you that the financial and operating performance of our subsidiaries will
improve. Our subsidiaries financial and operating performance are, to a certain
extent, subject to general economic, financial, competitive, legislative,
regulatory and other factors that are beyond our control. We cannot assure you
that if our subsidiaries financial and operating performance does not improve
that future borrowings will be available to us under our senior secured credit
facility in an amount sufficient to enable us to pay our indebtedness, including
these notes. The lenders under our senior secured credit facility are under no
obligation to make new revolving loans to us until we comply with certain
financial ratios and tests contained in the senior secured credit agreement. For
the year ended December 31, 1998 and the twelve months ended March 31, 1999,
after giving effect to AmeriComm Holdings' acquisitions of Cardinal Marketing
and Cardinal Marketing of New Jersey, our acquisitions of AmeriComm Holdings and
DIMAC Marketing, and the refinancing of certain indebtedness assumed in
connection with our acquisitions of AmeriComm Holdings and DIMAC Marketing, as
if they occurred at the beginning of such periods, and the application of the
net proceeds from these transactions, our earnings would have been insufficient
to cover fixed charges by approximately $18.9 million and $27.4 million,
respectively. There are no material restrictions on the ability of our
subsidiaries to make distributions to us.



    If we are unable to service our indebtedness, we will be forced to adopt an
alternative strategy. Possible alternative strategies include:


     - reducing or delaying capital expenditures;

     - selling assets;

     - restructuring or refinancing our indebtedness; or

     - seeking additional equity capital.


    We cannot assure you that we would be able to effect any of these strategies
on satisfactory terms, if at all. For example, our senior secured credit
facility, our indenture and the indenture governing DIMAC Holdings' notes
contain covenants that restrict our ability to take certain of these actions,
including selling assets and using the proceeds from the sale.



    If our subsidiaries' financial performance does not significantly improve
and we cannot adopt an alternative strategy, we may need to refinance all or a
portion of our indebtedness, including these notes on or before maturity. We
cannot assure you that we will be able to refinance any of our indebtedness,
including our senior secured credit facility or these notes, on commercially
reasonable terms or at all. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Liquidity and Capital Resources."


                                       18
<PAGE>

SUBSTANTIAL LEVERAGE--OUR SUBSTANTIAL INDEBTEDNESS ADVERSELY AFFECTS OUR
  FINANCIAL HEALTH AND MAY PREVENT US FROM FULFILLING OUR OBLIGATIONS UNDER
  THESE NOTES.



    We have a significant level of indebtedness. Our substantial indebtedness
has important consequences to you. For example, it will:



     - make it more difficult for us to satisfy our obligations with respect to
       these notes;



     - increase our vulnerability to general adverse economic and industry
       conditions;



     - limit our ability to fund future working capital, capital expenditures,
       acquisitions and other general corporate requirements;



     - require us to dedicate a substantial portion of our cash flow from
       operations to payments on our indebtedness, thereby reducing the
       availability of our cash flow to fund working capital, capital
       expenditures, acquisitions and other general corporate purposes;



     - limit our flexibility in planning for, or reacting to, changes in our
       business and the industry in which we operate;



     - place us at a competitive disadvantage compared to our competitors that
       have less debt; and



     - limit, among other things, our ability to borrow additional funds.



    As of March 31, 1999, we had outstanding $312.3 million of consolidated
indebtedness (excluding trade payables and other liabilities) and unused
revolving commitments of $61.4 million under our senior secured credit facility.
Although the indenture and our senior secured credit facility limit our ability
to borrow additional money, we are allowed to borrow a significant amount of
additional money under certain circumstances. For more information about our
indebtedness, see the "Description of Other Indebtedness--Senior Secured Credit
Facility," "Description of Notes" and "Summary--Recent Developments" sections of
this prospectus.


SUBSTANTIAL RESTRICTIONS AND COVENANTS--RESTRICTIONS AND COVENANTS IN OUR DEBT
  AGREEMENTS LIMIT OUR ABILITY TO TAKE CERTAIN ACTIONS.


    The debt agreements governing our notes and DIMAC Holdings' notes contain a
number of significant restrictions and covenants. These covenants limit our
ability, among other things to:


     - borrow more money;

     - incur liens;

     - pay dividends or make certain other restricted payments;

     - sell certain assets;

     - enter into certain transactions with affiliates; and

     - impose restrictions on the ability of any of our subsidiaries to:

       - pay dividends or make certain payments to us;

       - merge or consolidate with any other person; or

       - sell, assign, transfer, lease, convey or otherwise dispose of all or
         substantially all of our assets; and

     - make certain acquisitions.

                                       19
<PAGE>

    In addition, our senior secured credit facility contains other more
restrictive covenants, including covenants that require us to maintain certain
financial ratios which further limit our operational flexibility. If we are
unable to comply with these restrictions and covenants, we would be in default
under the terms of our debt agreements. An event of default under our debt
agreements would also result in an event of default under our master lease
agreement with General Electric Capital Corporation, relating to the financing
of a $3.1 million equipment line and our lease agreement with the CIT Group,
relating to the financing of a $2.6 million equipment line. If we were unable to
repay the amounts owed under our debt agreements and our lease agreements, such
defaults, if not waived, could result in acceleration of our indebtedness and
our bankruptcy. For more information, see "Summary--Recent Developments,"
"Description of Notes--Certain Covenants", "Description of Other Indebtedness--
Senior Secured Credit Facility" and "--DIMAC Holdings Senior Notes."



RANKING OF THE NOTES--YOUR RIGHT TO RECEIVE PAYMENTS ON THESE NOTES IS JUNIOR TO
  ALL SENIOR INDEBTEDNESS AND SECURED INDEBTEDNESS, TO THE EXTENT OF THE
  APPLICABLE SECURITY INTERESTS, OF OUR COMPANY OR THE APPLICABLE SUBSIDIARY
  GUARANTOR.



    The notes are unsecured senior subordinated obligations of our company. The
notes rank junior in right of payment to all of our senior indebtedness,
including our senior secured credit facility, and all of our secured
indebtedness, to the extent of such security interests, and equal in right of
payment to all of our unsecured senior subordinated obligations. Each subsidiary
guaranty of the notes ranks junior in right of payment to each subsidiary
guarantor's senior indebtedness, including each subsidiary guarantor's guarantee
of our obligations with respect to our senior secured credit facility, and each
subsidiary guarantor's secured indebtedness, to the extent of such security
interests, and equal in right of payment to each subsidiary guarantor's
unsecured senior subordinated obligations. Our obligations under our senior
secured credit facility are unconditionally and irrevocably guaranteed by our
present and future domestic subsidiaries.



    As a result, upon any distribution to our creditors or the creditors of the
guarantors in a bankruptcy, liquidation or reorganization or similar proceeding
relating to us or the guarantors of our or their property, the holders of senior
indebtedness and secured indebtedness, to the extent of the applicable security
interests, of our company and the guarantors will be entitled to be paid in full
in cash before any payment may be made with respect to these notes or the
subsidiary guarantees.



    In addition, all payments on the notes and the guarantees will be blocked in
the event of a payment default on senior indebtedness and may be blocked for
certain periods of time in the event of certain non-payment defaults on senior
indebtedness.



    In the event of a bankruptcy, liquidation or reorganization or similar
proceeding relating to our company or the guarantors, noteholders will
participate with all other holders of subordinate indebtedness of our company
and the guarantors in the assets remaining after we and the subsidiary
guarantors have paid all of our senior indebtedness. However, because the
indenture requires that amounts otherwise payable to noteholders in a bankruptcy
or similar proceeding be paid to holders of senior indebtedness instead,
noteholders may receive less, ratably, than holders of senior indebtedness in
any such proceeding. In any of these cases, we and the subsidiary guarantors may
not have sufficient funds to pay all of our creditors and holders of notes may
receive less, ratably than the holders of senior debt.



    As of March 31, 1999, we had $215.0 million of senior indebtedness
outstanding, of which $8.1 million relates to senior indebtedness of our
subsidiaries, and $97.3 million of senior subordinated indebtedness outstanding.
In addition, we will be permitted to borrow substantial additional indebtedness,
including senior indebtedness, in the future under the terms of the indenture.


                                       20
<PAGE>

DEPENDENCE UPON AT&T PROGRAMS--WE ARE RELIANT ON AT&T AS A CUSTOMER. THE LOSS OF
  ADDITIONAL AT&T PROGRAMS COULD HAVE A MATERIAL ADVERSE EFFECT ON US.



    AT&T Corp. accounted for approximately 8.6%, 7.5% and 5.0% of our net sales
in 1997, 1998 and the first three months of 1999, respectively, on a pro forma
basis after giving effect to AmeriComm Holdings' acquisitions of Cardinal
Marketing and Cardinal Marketing of New Jersey, our acquisitions of AmeriComm
Holdings and DIMAC Marketing. We service separate programs at AT&T, each of
which is independently managed within AT&T. The number of separate ongoing
programs at AT&T that we produce has decreased from 27 as of December 31, 1997
to 18 as of March 31, 1999. The four largest AT&T programs, which are not
necessarily the same four programs in each period, comprised approximately 5.7%
and 4.1% and 3.4% of our pro forma net sales in 1997, 1998 and the first three
months of 1999, respectively. Because of our dependence on the AT&T programs,
the loss of any additional large or significant number of smaller AT&T programs
could have a material adverse effect on our business, financial condition or
results of operation.



RISKS RELATED TO INTEGRATION--WE MAY NOT BE ABLE TO INTEGRATE SUCCESSFULLY THE
  OPERATIONS OF AMERICOMM HOLDINGS AND DIMAC MARKETING.



    We were formed for the purpose of acquiring AmeriComm Holdings and DIMAC
Marketing. We are in the process of integrating the operations of these
businesses. There can be no assurances that we can successfully integrate the
operations of AmeriComm Holdings and DIMAC Marketing. To successfully integrate
the operations of AmeriComm Holdings and DIMAC Marketing we must, among other
things:



     - centralize and consolidate financial, operational and administrative
       functions;



     - combine and train our sales forces on our complimentary products and
       services;



     - consolidate redundant facilities;



     - strengthen our internal contols;



     - improve production capacity utilization; and



     - establish and implement company-wide corporate policies, standard
       operating procedures, accounting policies and integrate the accounting
       reporting functions.



    Failure to successfully integrate the businesses could have a material
adverse effect on our business, financial condition and results of operations.



INTEREST RATES--AN INCREASE IN INTEREST RATES MAY HAVE A SIGNIFICANT IMPACT ON
  OUR FINANCIAL CONDITION.



    The interest rates applicable to loans under our senior secured credit
facility are fluctuating interest rates. As of March 31, 1999, we had
outstanding $206.9 million of indebtedness under our senior secured credit
facility. Any increase in these rates could significantly increase the amount we
must pay in interest under our senior secured credit facility and may have a
material adverse effect on our business, financial condition and results of
operations.



YEAR 2000 RISKS--OUR SYSTEMS ARE CURRENTLY NOT YEAR 2000 COMPLIANT. YEAR 2000
  ISSUES MAY NEGATIVELY AFFECT OUR OPERATIONS.



    The year 2000 issue results from computer programs that identify years with
two digits instead of four. Those programs may recognize the year 2000 as the
year 1900. We are in the process of testing our systems for year 2000 compliance
and have contacted our critical suppliers, customers and key service providers
to determine their level of year 2000 compliance. There can be no assurance that
our systems or the systems of our critical suppliers, customers and key service
providers are year 2000


                                       21
<PAGE>

compliant or will be timely converted to year 2000 compliance. We rely on
suppliers and service providers for utilities, telephone service, paper
products, production equipment and other key supplies and services. Our failure
or the failure of our critical suppliers, customers and key service providers to
be year 2000 compliant could disrupt our operations, create adverse relations
with our customers and suppliers and have a material adverse effect on our
business, financial condition or results of operations.


EXPOSURE TO FLUCTUATIONS IN PAPER COSTS AND SUPPLY--AN INTERRUPTION OF PAPER
  SUPPLY OR RISING PAPER PRICES COULD HAVE A MATERIAL ADVERSE EFFECT ON US.


    Our principal raw material is paper. Paper has a historical pattern of
cyclical price change based upon industry capacity and market demand. Prices
during these periods tend to increase, sometimes by significant amounts. Paper
companies may limit the short term supply available. The cyclical nature of the
paper industry could result in an interruption of paper supply and an inability
to fulfill customer orders. We may not be able to pass these increases through
to our customers, reducing our profitability. For example, a substantial
increase in paper prices could affect the advertising budgets of our customers
and have a material adverse effect on our business, financial conditions or
results of operations.



    In addition, any liquidity problems that we experience in the future could
result in an interruption of paper supply or an increase in our paper prices.
Our failure to pay our paper suppliers in a timely manner may result in our
paper suppliers terminating any rebate plan that they offer to us or refusing to
supply us with paper. There can be no assurance that in such a case we would be
able to obtain paper from other suppliers on equally favorable pricing terms.



SEASONALITY AND QUARTERLY FLUCTUATIONS--A DECREASE IN NET SALES DURING THE THIRD
  AND FOURTH QUARTERS COULD HAVE A GREATER EFFECT UPON OUR PROFITABILITY.



    During the third and fourth quarters of each year we historically have
generated greater profitability. We experience this fluctuation because many of
our larger customers are retailers whose own businesses are affected by these
seasonal patterns. During 1998, approximately 51% and 67% of our combined pro
forma net sales and operating income, after giving effect to AmeriComm Holdings'
acquisitions of Cardinal Marketing and Cardinal Marketing of New Jersey and our
acquisitions of AmeriComm Holdings and DIMAC Marketing, occurred in the third
and fourth quarters, respectively. Accordingly, any adverse trend in net sales
for such period could have a greater adverse effect upon our business, financial
condition or results of operations.



POSTAL INVESTIGATION--THE CURRENT POSTAL INVESTIGATION OF US AND ITS RELATED
  COSTS COULD FINANCIALLY AND OPERATIONALLY AFFECT OUR BUSINESS.



    In June 1997, the United States Attorney's Office for the Eastern District
of Missouri informed DIMAC Marketing that its St. Louis facility was the subject
of a grand jury investigation based upon information supplied by the United
States Postal Service. The investigation concerns whether violations of civil or
criminal statutes may have occurred in connection with its bulk mailing
practices at this facility. We have been engaged in discussions with the
government which have included a possible consensual resolution of this matter.
It is our position that our past bulk mailing practices complied with applicable
laws and regulations.



GOVERNMENTAL REGULATION AND POSTAL RATES--FURTHER INCREASES IN THE POSTAL RATES
  OR A POSTAL STRIKE COULD FINANCIALLY AND OPERATIONALLY AFFECT OUR BUSINESS.



    The direct marketing industry depends upon the services provided by the
United States Postal Service. For example, any change in the rate structure or
postal rates, could decrease the demand for


                                       22
<PAGE>

direct marketing services. A postal strike would affect our ability to provide
direct mail services and could also have a material adverse effect on our
business, financial condition or results of operations.



    In July 1997, the United States Postal Service granted DIMAC Marketing's St.
Louis facility a postal privilege that enables the United States Postal Service
to accept our documentation with regard to counts and specific mail
classification weights. This process allows us to bypass the time-consuming and
complex process of documenting the exact weight of each specific package and
saves us substantial time on large volume jobs. Any withdrawal or adverse
modification of this qualification could impact our operations and have a
material adverse effect on our business, financial condition or results of
operations.



FINANCING CHANGE OF CONTROL OFFER--WE MAY NOT HAVE OR BE ABLE TO RAISE THE
  NECESSARY FUNDS TO PAY FOR THE NOTES SHOULD WE BE REQUIRED TO REPURCHASE THEM.



    Upon the occurrence of certain specific kinds of change of control events,
we will be required to make an offer to repurchase the notes at 101% of their
principal amount plus accrued interest. However, it is possible that we will not
have sufficient funds at the time of the change of control to make the required
repurchase of notes or that restrictions in our senior secured credit facility
will not allow such repurchases. Even if we did have sufficient funds to carry
out such a repurchase, the financial effect of the repurchase could cause us to
default on our other indebtedness. Finally, the indenture pursuant to which the
DIMAC Holdings notes were issued contains similar change of control provisions
and consequences similar to those presented here. See "Description of
Notes--Change of Control" and "Description of Other Indebtedness--Holdings
Notes" sections, of this prospectus for more information.



COMPETITION--INCREASED COMPETITION IN THE FUTURE COULD RESULT IN A LOSS OF
  BUSINESS OR PROFITABILITY.



    The direct marketing industry is fragmented and highly competitive. We
compete with other national and local manufacturers in many product lines. We
are more highly leveraged than some of our principal competitors and,
consequently, we have less financing and operating flexibility. Increased
competition could result in a loss of business or a reduction in pricing which
could have a material adverse effect on our business, financial condition or
results of operations. See "Business-- Competition."



THE INTERNET--OUR FUTURE SUCCESS MAY DEPEND ON OUR ABILITY TO DEVELOP INTERNET
  MARKETING PRODUCTS AND SERVICES.



    Use of the internet for direct marketing purposes may increase in the
future. As a result of this increase, our customer's demand for direct mail
products and services may substantially decrease. Our future success may depend
in significant part on our ability to develop and introduce new internet direct
marketing products and services. Our ability to develop new internet direct
marketing products and services may depend upon the financial resources
available to us and our ability to attract key employees with relevant internet
experience. Our failure to develop successfully internet marketing products and
services may have a material adverse effect on our business, financial condition
and results of operations.


                                       23
<PAGE>
IMPACT OF ENVIRONMENTAL REGULATION--OUR BUSINESS, BY ITS NATURE, EXPOSES US TO
  CERTAIN ENVIRONMENTAL HEALTH AND PROTECTION MATTERS INCLUDING POTENTIAL COSTS
  AND LIABILITIES.


    Our operations and properties are subject to a wide variety of federal,
state and local laws and regulations relating to environmental protection and
human health and safety including those governing:


     - the use, storage, handling, generation, treatment, emission, release,
       discharge and disposal of, and exposure to, hazardous and non-hazardous
       materials, substances and wastes;

     - the remediation of contaminated soil and groundwater; and

     - the health and safety of employees.


    The nature of our operations exposes us to the risk of claims related to
environmental protection and health and safety matters. We may incur material
costs or liabilities because of any of these claims.



    In addition, AmeriComm Holdings has been designated as a potentially
responsible party under the 1980 "Superfund" Act relating to the disposal of
hazardous substances at one off-site location. AmeriComm Holdings could be found
liable for the costs of environmental investigation and cleanup at this site. We
cannot guarantee, that the future cost of compliance with existing environmental
protection and health and safety laws and regulations, and liability for known
claims relating to such matters, will not have a material adverse effect on our
business, financial condition or results of operations. In addition, future
events, such as changes in existing laws and regulations or their
interpretation, or more vigorous enforcement policies of regulatory agencies,
may give rise to additional expenditures or liabilities that could have a
material adverse effect on our business, financial condition or results of
operations. See "Business--Environmental, Health and Safety Matters."


DEPENDENCE ON KEY MANAGEMENT--OUR SUCCESS WILL CONTINUE TO DEPEND TO A
  SIGNIFICANT EXTENT ON OUR EXECUTIVES AND OTHER KEY MANAGEMENT PERSONNEL.


    Recently we have terminated the employment of a number of executive officers
and a number of executive officers and key personnel have resigned. Due to our
recent performance, we may not be able to recruit new executive officers and key
personnel or retain our existing executive officers and key personnel, including
our President, Chief Financial Officer, Controller, General Managers, business
unit presidents and senior sales personnel.


CONTROLLING STOCKHOLDER--AFFILIATES OF MCCOWN DE LEEUW WILL OWN ENOUGH OF OUR
  STOCK TO INDIRECTLY CONTROL OUR AFFAIRS AND THOSE OF OUR SUBSIDIARIES.


    Certain affiliates of McCown De Leeuw own a substantial majority of the
voting stock of DIMAC Holdings, which is our sole stockholder. By virtue of such
stock ownership, they will directly control the election of the Board of
Directors and the direction of the affairs of DIMAC Holdings and its
subsidiaries. Consequently, they will indirectly control the election of the
Board of Directors and the direction of our affairs and those of our
subsidiaries. See "Security Ownership."



ABSENCE OF PUBLIC MARKET FOR THE NOTES--YOU CANNOT BE SURE THAT AN ACTIVE
  TRADING MARKET WILL DEVELOP FOR THESE NOTES.



    We do not intend to apply for listing or quotation of the registered notes
on any exchange. The notes are, however, eligible for trading in PORTAL. Credit
Suisse First Boston Corporation, First Union Capital Markets and Warburg Dillon
Read LLC have advised us that they intend to make a market in the registered
notes, subject to the limits imposed by the securities laws. However, they are
not obligated to do so, and they may discontinue any market making at any time
without notice.


                                       24
<PAGE>
Therefore, we do not know the extent to which investor interest will lead to the
development of a trading market or how liquid that market might be.


    Historically, the market for non-investment grade debt has been subject to
disruptions that have caused substantial volatility in the prices of such
securities. The market for the registered notes may be subjected to similar
disruptions. Any such disruptions may have an adverse effect on the registered
noteholders.



ORIGINAL ISSUE DISCOUNT--THE ISSUANCE OF THE REGISTERED NOTES WILL RESULT IN
  ADDITIONAL INTEREST INCOME INCLUDABLE IN U.S. HOLDERS' GROSS INCOME FOR
  FEDERAL INCOME TAX PURPOSES.



    Just as the unregistered notes were considered to be issued with original
issue discount, the notes will be considered to be issued with original issue
discount for U.S. federal income tax purposes. Original issue discount will
accrue from the issue date of the registered notes and generally will be
includable as interest income in a U.S. holder's (as defined in "Certain United
States Tax Considerations") gross income for U.S. federal income tax purposes in
advance of the cash payments to which the income is attributable.



WHERE YOU CAN FIND MORE INFORMATION



    We have filed with the SEC a registration statement on Form S-4 under the
Securities Act, covering the registered notes to be issued in the exchange
offer. Please note that this prospectus does not contain all of the information
included in the registration statement. Any statement made in this prospectus
concerning the contents of any contract, agreement or other document is not
necessarily complete. If we have filed any such contract, agreement or other
document as an exhibit to the registration statement, you should read the
exhibit for a more complete understanding of the document or matter involved.
Each statement in this prospectus regarding a contract, agreement or other
document is qualified in its entirety by reference to the actual document.



    Following completion of the exchange offer, we will be required to file
periodic reports and other information with the SEC under the Securities
Exchange Act of 1934. Our obligation to file periodic reports with the SEC will
be suspended if the registered notes issued in the exchange offer are held of
record by fewer than 300 holders as of the beginning of any year. However, the
indenture governing the notes nevertheless requires us to file financial and
other information with the SEC for public availability. In addition, the
indenture requires us to deliver to you, at our expense, copies of all reports
that we file with the SEC. We will also furnish such other reports as we may
determine or as the law requires.



    You may read and copy the registration statement, including the attached
exhibits, and any reports, statements or other information that we file with the
SEC, at the SEC's public reference rooms in Washington, D.C., Chicago, Illinois
and New York, New York. You can request copies of these documents, upon payment
of a duplicating fee, by writing the SEC. Please call the SEC at 1-800-SEC-0330
for further information on the operation of the public reference rooms. Our SEC
filings will also be posted on the SEC Internet site (http://www.sec.gov).



    You should rely only on the information provided in this prospectus. No
person is authorized to provide you with different information.



    We are not making an offer to exchange unregistered notes in any
jurisdiction where the offer is prohibited.



    The information in this prospectus is accurate as of the date on the front
cover. You should not assume that the information contained in this prospectus
is accurate as of any other date.


                                       25
<PAGE>
                                COMPANY HISTORY

    McCown De Leeuw formed DIMAC Corporation in May 1998 to combine the
businesses of DIMAC Marketing and AmeriComm Holdings and create a direct mail
industry leader.

    DIMAC Marketing was founded in 1921 as a commercial printer. In August 1987,
DIMAC Marketing was sold to management and Golder, Thoma & Cressey, a private
equity firm. Golder, Thoma & Cressey and management owned DIMAC Marketing until
November 1993, at which time the business was sold to affiliates of McCown De
Leeuw. Under McCown De Leeuw's ownership, DIMAC Marketing completed an initial
public offering in August 1994 and was ultimately sold to Heritage Media in
February 1996. In August 1997, News Corporation acquired Heritage Media,
including DIMAC Marketing. On June 26, 1998, we bought DIMAC Marketing from
Heritage Media.

    Affiliates of McCown De Leeuw have owned AmeriComm Holdings since 1989.
AmeriComm Holdings' predecessor company was formed in 1989 to acquire National
Fiberstok Corporation, a manufacturer of custom file folders. In 1997, National
Fiberstok changed its name to that of a company it acquired, AmeriComm Direct
Marketing, Inc. On June 26, 1998, McCown De Leeuw combined AmeriComm Holdings
with DIMAC Marketing to form DIMAC Corporation.


    On December 17, 1998, DMW Worldwide was incorporated under the laws of the
State of Missouri. DMW Worldwide's sole shareholder is DIMAC DIRECT. DMW
Worldwide entered into an Agreement and Plan of Merger under which it merged
with and into Wilcox & Associates and The McClure Group, Inc. DMW Worldwide was
the survivor of the merger. DMW Worldwide, Wilcox & Associates and The McClure
Group were merged together to consolidate our direct marketing agency business.


    The following table outlines the recent acquisition history of DIMAC
Marketing and AmeriComm Holdings:

<TABLE>
<CAPTION>
                                 ENTITY
PURCHASER                       ACQUIRED                        DATE                      EXPERTISE
- --------------  ----------------------------------------  ----------------  -------------------------------------
<S>             <C>                                       <C>               <C>
DIMAC           Direct Marketing Group, Inc.              May 1994            Strategic and creative services,
MARKETING                                                                       information processing services
                                                                                and production.
                Palm Coast Data Inc.                      May 1995            Fulfillment/subscription
                                                                                management.
                The McClure Group Inc.                    October 1995        Program development services with
                                                                                an insurance and healthcare
                                                                                industry specialization.
                Wilcox & Associates Inc.                  March 1996          Transitional marketing services,
                                                                                primarily for the banking
                                                                                industry.
                MBS/Multimode Inc.                        May 1996            Database marketing services,
                                                                                primarily to retail and catalog
                                                                                industries.

AMERICOMM       Transkrit Corporation                     June 1996           Direct mail, custom mailers and
HOLDINGS                                                                        custom pressure sensitive labels.
                Label America, Inc.                       February 1997       Custom pressure sensitive labels.
                AmeriComm Direct Marketing, Inc.          April 1997          Direct marketing products and
                                                                                services.
                Cardinal Marketing, Inc. and Cardinal     March 1998          Customer profiling and response
                Marketing of New Jersey, Inc.                                   analysis primarily to the
                                                                                financial services and retail
                                                                                industries.
</TABLE>

                                       26
<PAGE>

                                THE ACQUISITIONS


    On June 26, 1998, we acquired:


     - AmeriComm Holdings by purchasing all of its issued and outstanding
       capital stock for aggregate consideration of approximately $203.7
       million, including assumed indebtedness, consisting of $39.4 million of
       cash and $164.3 million of assumed indebtedness; and



     - DIMAC Marketing by purchasing all of its issued and outstanding capital
       stock for aggregate consideration of approximately $204.0 million,
       including assumed indebtedness, consisting of $200.0 million of cash and
       $4.0 million of assumed indebtedness.


The total consideration for the acquisitions was $425.8 million including
assumed indebtedness and fees and expenses relating to the acquisitions.

    We financed the acquisitions of AmeriComm Holdings and DIMAC Marketing and
related fees and expenses through:

     - cash equity capital of $100.0 million provided to DIMAC Holdings by
       certain affiliates of McCown De Leeuw;


     - borrowings of $157.6 million, consisting of term loans of $150.0 million
       and revolving loans of $7.6 million, net of cash available, in each case
       under our senior secured credit facility; and



     - assumed indebtedness of $168.3 million.


    For a more detailed discussion of how we financed these acquisitions, please
read the sections "Security Ownership" and "Description of Other
Indebtedness--Senior Secured Credit Facility".

                                THE REFINANCING


    On October 22, 1999, we entered into certain transactions that enabled us to
redeem or repay certain indebtedness assumed in connection with our acquisitions
of AmeriComm Holdings and DIMAC Marketing.



    The sources of funds for this refinancing were:



     - $97.2 million of gross proceeds from our notes offering:



     - $39.4 million of additional equity consisting of:



       - $10.0 million of equity provided to DIMAC Holdings from affiliates of
         McCown De Leeuw and other equity investors; and



       - $29.4 million of net proceeds received by DIMAC Holdings from the
         issuance of $30.0 million aggregate principal amount of its 15 1/2%
         Senior Notes due 2009; and


     - $45.0 million of additional term loans under our senior secured credit
       facility.

    We used these proceeds:


     - to repay the following indebtedness of AmeriComm Holdings and its
       subsidiary, AmeriComm Direct Marketing:


       - the AmeriComm Direct Marketing 11 5/8% Senior Notes tendered pursuant
         to a tender offer and consent solicitation and the associated tender
         premium and consent fee;

       - the AmeriComm Holdings 12 1/2% Senior Notes and the associated premium;
         and


       - the AmeriComm Direct Marketing credit agreement;


                                       27
<PAGE>
     - to repay the amount of revolving loans outstanding under our senior
       secured credit facility; and


     - to pay certain fees and expenses related to the issuance of the notes and
       the DIMAC Holdings notes and AmeriComm Direct Marketing's tender offer
       and consent solicitation.



    The AmeriComm Direct Marketing Credit Agreement was established in
connection with the acquisition of Transkrit Corporation and as of June 30,
1998, bore interest at a weighted average rate of 8.01% and had a maturity date
of June 28, 2001. The AmeriComm Direct Marketing 11 5/8% Senior Notes were
issued in connection with the acquisition of Transkrit Corporation, bore
interest at a rate of 11 5/8% and had a maturity date of June 15, 2002. The
AmeriComm Holdings 12 1/2% Senior Notes were issued in connection with the
acquisition of AmeriComm Direct Marketing, Inc., bore interest at rates ranging
from 12 1/2% to 13% and had a maturity date of April 24, 2003.



                    USE OF PROCEEDS OF THE REGISTERED NOTES



    This exchange offer is intended to satisfy our obligations under the
Registration Rights Agreement. We will not receive any proceeds from the
issuance of the registered notes. In consideration for issuing the registered
notes as contemplated in this prospectus, we will receive, in exchange,
unregistered notes in like principal amount. The form and terms of the
registered notes are identical in all material respects to the form and terms of
the unregistered notes except as otherwise described in this prospectus under
the heading "The Exchange Offer--Terms of the Exchange Offer". The unregistered
notes surrendered in exchange for the registered notes will be retired and
cancelled and will not be reissued. Accordingly, we will not increase our
outstanding debt as a result of the exchange offer.



    DIMAC Holdings contributed to us $29.4 million of net proceeds from the sale
of its notes, along with $10.0 million of additional equity purchased by its
investors. We used the $39.4 million, along with $97.2 million of net proceeds
from the sale of our notes and additional borrowings under our senior secured
credit facility, to repay indebtedness as described above under "The
Refinancing."


                                       28
<PAGE>
                                 CAPITALIZATION


    The following table sets forth our capitalization as of March 31, 1999. It
is important that you read the table presented below along with "DIMAC
Corporation Unaudited Pro Forma Financial Statements," "Management's Discussion
and Analysis of Financial Condition and Results of Operations" and the
Consolidated Financial Statements of our company, DIMAC Marketing and AmeriComm
Holdings included elsewhere in this prospectus.



<TABLE>
<CAPTION>
                                                                                                   AS OF MARCH 31,
                                                                                                        1999
                                                                                                   ---------------
<S>                                                                                                <C>
                                                                                                    (IN MILLIONS)
Cash.............................................................................................     $    17.3
                                                                                                       ------
                                                                                                       ------
Debt of our company's subsidiaries, including current maturities:
  Capital leases.................................................................................     $     8.1
                                                                                                       ------
      Total subsidiary debt......................................................................           8.1
                                                                                                       ------
Debt of our company:
  Senior secured credit facility
    Revolving loans..............................................................................          11.9(a)
    Term loans...................................................................................         195.0(b)
                                                                                                       ------
      Total senior debt of our company...........................................................         206.9
                                                                                                       ------
  Notes..........................................................................................          97.3(c)
                                                                                                       ------
      Total debt of our company..................................................................         312.3
                                                                                                       ------
Common stock.....................................................................................          --
Additional paid-in capital.......................................................................         154.2
Accumulated deficit..............................................................................         (30.4)(d)
                                                                                                       ------
      Total stockholder's equity.................................................................         123.8
                                                                                                       ------
        Total capitalization.....................................................................     $   436.1
                                                                                                       ------
                                                                                                       ------
</TABLE>


- ------------------------


(a) Pursuant to the First Amendment to our senior secured credit agreement,
    lenders party to the senior secured credit agreement are under no obligation
    to make new revolving loans until we comply with specified financial ratios
    and tests. The unused revolving loan commitment under the revolving credit
    facility is $63.1 million.


(b) Consists of $55.0 million of Term A loans, $80.0 million of Term B loans and
    $60.0 million of Term C loans.


(c) Net of original issue discount of $2.7 million.



(d) Includes write-off of existing deferred financing costs, tender premium and
    consent fee associated with the early retirement of the AmeriComm Direct
    Marketing 11 5/8% Senior Notes and the AmeriComm Holdings 12 1/2% Senior
    Notes, net of tax benefit.



    Our equity, as adjusted, includes $29.4 million and $15.0 milion which DIMAC
Holdings contributed to us from the net proceeds DIMAC Holdings received from
issuing its notes and interest on its notes is not payable in cash until
December 31, 2003 and March 29, 2010, respectively. After this date, DIMAC
Holdings will rely on us to provide it with cash to meet its obligations under
its notes.


                                       29
<PAGE>
                               THE EXCHANGE OFFER

PURPOSE AND EFFECT OF THE EXCHANGE OFFER


    We have entered into a Registration Rights Agreement in which we agreed to
file a registration statement relating to an offer to exchange the unregistered
notes for registered notes on or before December 21, 1998. The unregistered
notes were issued on October 22, 1998. We also agreed to use our reasonable best
efforts to cause the registration statement to become effective under the
Securities Act on or before March 20, 1999. The registered notes will have terms
substantially identical to the unregistered notes except that the registered
notes will not contain terms with respect to transfer restrictions, registration
rights and liquidated damages.



    Under certain circumstances, we will use our reasonable best efforts to
cause the SEC to declare effective a shelf registration statement with respect
to the resale of the unregistered notes and to keep the shelf registration
statement effective until October 22, 2002. These circumstances include the
following:



     - applicable interpretations of the SEC prohibiting us from effecting the
       exchange offer as contemplated by the registration statement;



     - if for any other reason the exchange offer is not consummated on or
       before April 20, 1999;



     - if the initial purchasers of the unregistered notes so request with
       respect to unregistered notes not eligible to be exchanged for registered
       notes in the exchange offer; or



     - if any holder of the unregistered notes is not eligible to participate in
       the exchange offer or does not receive freely tradable registered notes
       in exchange for tendered unregistered notes pursuant to the exchange
       offer.



    In the event that we fail to comply with certain obligations under the
Registration Rights Agreement, we will be required to pay additional interest to
holders of the unregistered notes. Please read the section "Registration Rights
Agreement" for more information.



    Each holder of unregistered notes that wishes to exchange such unregistered
notes for freely transferable registered notes in the exchange offer will be
required to represent that:



     - any registered notes will be acquired in the ordinary course of its
       business;



     - the holder has no arrangements or understanding with any person to
       participate in the distribution of the registered notes;



     - the holder is not an "affiliate," as defined in Rule 405 of the
       Securities Act, or if such holder is an affiliate, that it will comply
       with applicable registration and prospectus delivery requirements of the
       Securities Act;



     - if the holder is not a broker-dealer, that it is not engaged in and does
       not intend to engage in the distribution of the registered notes; and



     - if the holder is a broker-dealer, that it will receive registered notes
       for its own account in exchange for unregistered notes that were acquired
       as a result of market-making activities or other trading activities and
       that it acknowledges that it will deliver a prospectus in connection with
       any resale of such registered notes.



RESALE OF REGISTERED NOTES



    Based on the SEC's interpretations as set forth in no-action letters issued
to third-parties, we believe that registered notes issued under the exchange
offer in exchange for unregistered notes may be


                                       30
<PAGE>

offered for resale, resold and otherwise transferred by any registered
noteholder without compliance with the registration and prospectus delivery
provisions of the Securities Act, if:



     - the holder of registered notes is not an "affiliate" of our company
       within the meaning of Rule 405 under the Securities Act;



     - the registered notes are acquired in the ordinary course of the holder's
       business; and



     - the holder does not intend to participate in the distribution of the
       registered notes received in the exchange offer.



    Any holder who tenders unregistered notes in the exchange offer with the
intention of participating in any manner in a distribution of the registered
notes



     - cannot rely on the applicable interpretations of the SEC; and


     - must comply with the registration and prospectus delivery requirements of
       the Securities Act in connection with a secondary resale transaction.


    Unless an exemption from registration is otherwise available, any
securityholder intending to distribute registered notes should be covered by an
effective registration statement containing the selling securityholder's
information required by Item 507 of Regulation S-K under the Securities Act.
This prospectus may be used for an offer to resell, resale or other retransfer
of registered notes only as specifically set forth in this prospectus.



    Only broker-dealers who acquired the unregistered notes as a result of
market-making activities or other trading activities may participate in the
exchange offer. Any broker-dealers who acquired the unregistered notes from us
or as a result of market-making activities or other trading activities:



     - may not rely on the SEC's interpretations; and



     - must comply with the registration and prospectus delivery requirements of
       the Securities Act including being named as selling securityholder in
       order to resell the unregistered notes or the registered notes.



    Please read the section labelled "Plan of Distribution" for more details
regarding the transfer of registered notes.


TERMS OF THE EXCHANGE OFFER


    Subject to the terms and conditions set forth in this prospectus and in the
letter of transmittal, we will accept for exchange any unregistered notes
properly tendered and not withdrawn prior to 5:00 p.m., New York City time, on
            ,1999. We will issue $1,000 principal amount of registered notes in
exchange for each $1,000 principal amount of outstanding unregistered notes
surrendered under the exchange offer. Unregistered notes may be tendered only in
integral multiples of $1,000.



    The form and terms of the registered notes will be the same as the form and
terms of the unregistered notes except that the registered notes will be
registered under the Securities Act and will not bear legends restricting their
transfer and will not provide for any additional interest. The registered notes
will evidence the same debt as the unregistered notes. The registered notes will
be issued under and entitled to the benefits of the indenture, which also
authorized the issuance of the unregistered notes. Consequently, both series
will be treated as a single class of debt securities under the indenture. For a
description of the indenture, see "Description of Notes" below.



    The exchange offer is not conditioned upon any minimum aggregate principal
amount of unregistered notes being tendered for exchange.


                                       31
<PAGE>

    As of the date of this prospectus, $100.0 million aggregate principal amount
of the unregistered notes are outstanding. This prospectus and the letter of
transmittal are being sent to all registered holders of unregistered notes.
There will be no fixed record date for determining registered holders of
unregistered notes entitled to participate in the exchange offer.



    We intend to conduct the exchange offer in accordance with the provisions of
the Registration Rights Agreement, the applicable requirements of the Securities
Act and the Exchange Act and the rules and regulations of the SEC. Unregistered
notes which are not tendered for exchange in the exchange offer will remain
outstanding and continue to accrue interest and will be entitled to the rights
and benefits such holders have under the indenture and the Registration Rights
Agreement. However, upon successful completion of the exchange offer, holders of
unregistered notes will no longer be entitled to receive liquidated damages.



    We will be deemed to have accepted for exchange properly tendered
unregistered notes when we have given oral or written notice of the acceptance
to the exchange agent and complied with the provisions of Section 1 of the
Registration Rights Agreement. The exchange agent will act as agent for the
tendering holders for the purposes of receiving the registered notes from us. We
expressly reserve the right to amend or terminate the exchange offer, and not to
accept for exchange any unregistered notes not previously accepted for exchange,
upon the occurrence of any of the conditions specified below in the section
labelled "--Certain Conditions to the Exchange Offer."



    Holders who tender unregistered notes in the exchange offer are not required
to pay brokerage commissions or fees or, subject to the instructions in the
letter of transmittal, transfer taxes with respect to the exchange of
unregistered notes. We will pay all charges and expenses, other than certain
taxes described below, related to the exchange offer. It is important that you
read the section labelled "--Fees and Expenses" for more details regarding fees
and expenses incurred in the exchange offer.


EXPIRATION DATE; EXTENSIONS; AMENDMENTS


    The exchange offer will expire at 5:00 p.m., New York City time on
           , 1999, unless, in our sole discretion, we extend it.



    In order to extend the exchange offer, we will notify the exchange agent
orally or in writing of any extension. We will mail to the registered holders of
unregistered notes notice of the extensions prior to 9:00 a.m., New York City
time, on the business day after the previously scheduled expiration date.


    We reserve the right, in our sole discretion:


     - to delay accepting any unregistered notes;



     - to extend or terminate the exchange offer if any of the conditions set
       forth below under "--Certain Conditions to the Exchange Offer" have not
       been satisfied, by giving oral or written notice of such delay, extension
       or termination to the exchange agent; or



     - to amend the terms of the exchange offer in any manner.



    Any such delay in acceptance, extension, termination or amendment will be
followed as promptly as practicable by oral or written notice of the delay to
the registered holders of unregistered notes. If we amend the terms of the
exchange offer in a manner which we determine to constitute a material change,
we will promptly file with the SEC a post-effective amendment to the
registration statement. Additionally, we will promptly disclose the amendment by
means of a prospectus supplement. The supplement will be distributed to the
registered holders of the unregistered notes. Depending upon the significance of
the amendment and the manner of disclosure to the registered holders, we will
extend the exchange offer if it would otherwise expire during such period.


                                       32
<PAGE>

INTEREST ON THE REGISTERED NOTES



    The registered notes will bear interest at a rate of 12 1/2% per year,
payable semi-annually, on April 1 and October 1 of each year, beginning on April
1, 1999. Holders of registered notes will receive interest on April 1, 1999
representing interest accrued from the date of initial issuance of the
registered notes, plus an amount equal to the accrued interest on the
unregistered notes. Interest on the unregistered notes accepted for exchange
will cease to accrue upon issuance of the registered notes.


CERTAIN CONDITIONS TO THE EXCHANGE OFFER


    Despite any other term of the exchange offer, we will not be required to
accept for exchange, or exchange any registered notes for, any unregistered
notes. We may terminate the exchange offer as provided in this prospectus before
accepting any unregistered notes for exchange, if in our reasonable judgment:



     - any action or proceeding is instituted or threatened in any court or by
       or before any governmental agency relating to the exchange offer which,
       in our reasonable judgment, might materially impair our ability to
       proceed with the exchange offer; or



     - any law, rule or regulation is proposed, adopted or enacted, or any
       existing law, rule or regulation is interpreted by the SEC, which, in our
       reasonable judgment, might materially impair our ability to proceed with
       the exchange offer; or



     - we must wait for any governmental approval which, in our reasonable
       judgment, is necessary for the consummation of the exchange offer.



    We expressly reserve the right, at any time or at various times, to extend
the period of time during which the exchange offer is open. Consequently, we may
delay acceptance of any unregistered notes by giving oral or written notice of
such extension to their holders. During any such extensions, all unregistered
notes previously tendered will remain subject to the exchange offer, and we may
accept them for exchange. We will return any unregistered notes that we do not
accept for exchange for any reason without expense to their tendering holder as
promptly as practicable after the expiration or termination of the exchange
offer.



    We expressly reserve the right to amend or terminate the exchange offer, and
to reject for exchange any unregistered notes not previously accepted for
exchange, upon the occurrence of any of the conditions listed in the first
paragraph of this section. We will give oral or written notice of any extension,
amendment, non-acceptance or termination to the holders of the unregistered
notes as promptly as practicable. In the case of any extension, the notice will
be issued no later than 9:00 a.m., New York City time, on the business day after
the previously scheduled expiration date.



    These conditions are for our sole benefit and we may assert them regardless
of the circumstances which may give rise to them or waive them in whole or in
part at any time or at various times in our sole discretion. We will keep the
exchange offer open for at least five days following any waiver of conditions to
the exchange offer. If we fail at any time to exercise any of the rights
outlined in this section, this failure will not constitute a waiver of any such
right. Each such right is an ongoing right which we may assert at any time or at
various times.



    In addition, we will not accept for exchange any unregistered notes
tendered, and will not issue registered notes in exchange for any such
unregistered notes, if at such time any stop order will be threatened or in
effect with respect to the registration statement of which this prospectus
constitutes a part or the qualification of the indenture under the Trust
Indenture Act of 1939.


                                       33
<PAGE>
PROCEDURES FOR TENDERING


    Only a holder of unregistered notes may tender such unregistered notes in
the exchange offer. To tender in the exchange offer, a holder must:



     - complete, sign and date the letter of transmittal or a facsimile of the
       letter of transmittal; have the signature on the letter of transmittal
       guaranteed if the letter of transmittal so requires; and mail or deliver
       such letter of transmittal or facsimile of the letter of transmittal to
       the exchange agent prior to 5:00 p.m., New York City time, on
                  , 1999; or


     - comply with The Depository Trust Company's Automated Tender Offer Program
       procedures described below.

    In addition, either:


     - the exchange agent must receive unregistered notes along with the letter
       of transmittal; or



     - the exchange agent must receive, prior to            , 1999:



       - a timely confirmation of book-entry transfer of such unregistered
         notes, if such procedure is available, into the exchange agent's
         account specified by the exchange agent at The Depository Trust Company
         according to the procedure for book-entry transfer described below; or


       - properly transmitted agent's message; or

     - the holder must comply with the guaranteed delivery procedures described
       below.


    For a tender of unregistered notes to be effective, the exchange agent must
receive the letter of transmittal and other required documents at the address
set forth below under "The Exchange Offer-- Exchange Agent" prior to 5:00 p.m.,
New York City time, on            , 1999.



    If a holder does not withdraw unregistered notes which were tendered prior
to 5:00 p.m. New York City time on            , 1999 the holder's tender of
unregistered notes is an agreement between the holder and us in accordance with
the terms and subject to the conditions set forth in this prospectus and in the
letter of transmittal.



    THE METHOD OF DELIVERY OF UNREGISTERED NOTES, THE LETTER OF TRANSMITTAL AND
ALL OTHER REQUIRED DOCUMENTS TO THE EXCHANGE AGENT IS AT THE HOLDER'S ELECTION
AND RISK. RATHER THAN MAIL THESE ITEMS, WE RECOMMEND THAT HOLDERS USE AN
OVERNIGHT OR HAND DELIVERY SERVICE. IN ALL CASES, HOLDERS SHOULD ALLOW
SUFFICIENT TIME TO ASSURE DELIVERY TO THE EXCHANGE AGENT BEFORE THE EXPIRATION
DATE. HOLDERS SHOULD NOT SEND THE LETTER OF TRANSMITTAL OR UNREGISTERED NOTES TO
US. HOLDERS MAY REQUEST THEIR RESPECTIVE BROKERS, DEALERS, COMMERCIAL BANKS,
TRUST COMPANIES OR OTHER NOMINEES TO EFFECT THE ABOVE TRANSACTIONS FOR THEM.



    Any beneficial owner whose unregistered notes are registered in the name of
a broker, dealer, commercial bank, trust company or other nominee and who wishes
to tender should contact the registered holder promptly and instruct it to
tender on the owner's behalf. If such beneficial owner wishes to tender on such
owner's own behalf, such owner must, prior to completing and executing the
letter of transmittal and delivering such owner's unregistered notes, either:



     - make appropriate arrangements to register ownership of the unregistered
       notes in such owner's name; or



     - obtain a properly completed bond power from the registered holder of
       unregistered notes.



    The transfer of registered ownership may take considerable time and may not
be completed prior to the expiration date.



    Signatures on a letter of transmittal or a notice of withdrawal described
below must be guaranteed by an "eligible guarantor institution" within the
meaning of Rule 17Ad-15 under the Exchange Act,


                                       34
<PAGE>

which is a member of one of the recognized signature guarantee programs
identified in the letter of transmittal, unless the unregistered notes tendered
pursuant thereto are tendered:



     - by a registered holder who has not completed the box entitled "Special
       Issuance Instructions" or "Special Delivery Instructions" on the letter
       of transmittal; or


     - for the account of an eligible guarantor institution.


    In the event that signatures on a letter of transmittal or a notice of
withdrawal are required to be guaranteed, the guarantor must be:


     - a member firm of a registered national securities exchange or of the
       National Association of Securities Dealers, Inc., a commercial bank or
       trust company having an office or correspondent in the United States; or

     - an eligible guarantor institution.


    If the letter of transmittal is signed by a person other than the registered
holder of any unregistered notes listed on the unregistered notes, such
unregistered notes must be endorsed or accompanied by a properly completed bond
power. The bond power must be signed by the registered holder as the registered
holder's name appears on the unregistered notes and an eligible guarantor
institution must guarantee the signature on the bond power.



    If the letter of transmittal or any unregistered notes or bond powers are
signed by trustees, executors, administrators, guardians, attorneys-in-fact,
officers of corporations or others acting in a fiduciary or representative
capacity, such persons should so indicate when signing. Unless waived by us,
they should also submit evidence satisfactory to us of their authority to
deliver the letter of transmittal.



    Any financial institution that is a participant in The Depository Trust
Company's system may use its Automated Tender Offer Program to tender.
Participants in this program may, instead of physically completing and signing
the letter of transmittal and delivering it to the exchange agent, transmit
their acceptance of the exchange offer electronically. They may do so by having
The Depository Trust Company transfer the unregistered notes to the exchange
agent according to its procedures for transfer. The Depository Trust Company
will then send an Agent's Message to the exchange agent.



    The term "Agent's Message" means a message transmitted by The Depository
Trust Company received by the exchange agent and forming part of the book-entry
confirmation, which states that:



     - The Depository Trust Company has received an express acknowledgement from
       a participant in its Automated Tender Offer Program that is tendering
       unregistered notes which are the subject of such book-entry confirmation;



     - such participant has received and agrees to be bound by the terms of the
       letter of transmittal (or, in the case of an Agent's Message relating to
       guaranteed delivery, that such participant has received and agrees to be
       bound by the applicable Notice of Guaranteed Delivery); and


     - the agreement may be enforced against such participant.


    We will determine in our sole discretion all questions as to the validity,
form, eligibility, time of receipt, acceptance and withdrawal of tendered
unregistered notes. Our determination will be final and binding. We reserve the
absolute right to reject any unregistered notes not properly tendered or any
unregistered notes if our counsel believes that our acceptance of the notes
would be unlawful. We also reserve the right to waive any defects,
irregularities or conditions of tender as to particular unregistered notes. Our
interpretation of the terms and conditions of the exchange offer, including the
instructions in the letter of transmittal, will be final and binding on all
parties. Unless waived, any defects or irregularities in connection with tenders
of unregistered notes must be cured within such time as we shall determine.
Although we intend to notify holders of defects or irregularities with respect
to tenders


                                       35
<PAGE>

of unregistered notes, neither we, the exchange agent nor any other person will
incur any liability for failure to give such notification. Tenders of
unregistered notes will not be deemed made until such defects or irregularities
have been cured or waived. Any unregistered notes received by the exchange agent
that are not properly tendered and as to which the defects or irregularities
have not been cured or waived will be returned to the tendering holder, unless
otherwise provided in the letter of transmittal, as soon as practicable after
5:00 pm., New York City time on                 , 1999.



    In all cases, we will issue registered notes for unregistered notes that we
have accepted for exchange under the exchange offer only after the exchange
agent timely receives:



     - unregistered notes or a timely confirmation of the book entry transfer of
       such unregistered notes into the account specified by the exchange agent;
       and



     - a properly completed and duly executed letter of transmittal and all
       other required documents.



    If we do not accept any tendered unregistered notes for exchange for any
reason set forth in the terms and conditions of the exchange offer, or if
unregistered notes are submitted for a greater principal amount than the holder
desires to exchange, the unaccepted or non-exchanged unregistered notes will be
returned without expense to their tendering holder. In the case of unregistered
notes tendered into the account specified by the exchange agent by book entry
transfer, we will credit the non-exchanged notes to an account at that
institution. These actions will occur as promptly as practicable after the
expiration or termination of the exchange offer.


BOOK-ENTRY TRANSFER


    Within two days of the date of this prospective, the exchange agent will
establish an account for the unregistered notes into which any financial
institution may tender unregistered notes by book-entry transfer by causing the
transfer of such unregistered notes into the account specified by the exchange
agent. The letter of transmittal (or facsimile thereof), must be transmitted
with any required signature guarantees and any other required documents, to the
exchange agent at the address set forth below under "--Exchange Agent" on or
prior to         , 1999 or, if the guaranteed delivery procedures described
below are to be complied with, within the time period provided under such
procedures. Please note that delivery of documents to the account specified by
the exchange agent does not constitute delivery to the exchange agent.


GUARANTEED DELIVERY PROCEDURES


    Holders wishing to tender their unregistered notes but whose unregistered
notes are not immediately available or who cannot deliver their unregistered
notes, the letter of transmittal or any other required documents to the exchange
agent prior to         , 1999, may still tender if:


     - the tender is made through an eligible guarantor institution;


     - prior to         , 1999, the exchange agent receives from such eligible
       guarantor institution a properly completed and duly executed notice of
       guaranteed delivery sent by facsimile transmission, mail or hand
       delivery:



       - setting forth the name and address of the holder, the registered
         number(s) and the principal amount of such unregistered notes tendered;


       - stating that the tender is being made thereby; and


       - guaranteeing that, within three New York Stock Exchange trading days
         after         , 1999, the letter of transmittal, or a facsimile of the
         letter of transmittal, together with the unregistered notes or a
         confirmation of book entry transfer, and any other documents


                                       36
<PAGE>

         required by the letter of transmittal, will be delivered by the
         eligible guarantor institution to the exchange agent; and



     - the exchange agent receives the properly completed and executed letter of
       transmittal or facsimile thereof, or properly transmitted Agent's Message
       as well as all tendered unregistered notes in proper form for transfer or
       a confirmation of book entry transfer, and all other documents required
       by the letter of transmittal, within three New York Stock Exchange
       trading days after         , 1999.



    Upon request, the exchange agent will send a notice of guaranteed delivery
to holders who wish to tender using the guaranteed delivery procedures set forth
above.


WITHDRAWAL OF TENDERS


    Except as otherwise provided in this prospectus, holders of unregistered
notes may withdraw their tenders at any time prior to 5:00 p.m., New York City
time, on         , 1999.


    For a withdrawal to be effective:


     - the exchange agent must receive a written notice of withdrawal at one of
       the addresses set forth below under "--Exchange Agent"; or


     - holders must comply with the appropriate procedures of The Depository
       Trust Company's Automated Tender Offer Program system.

    Any such notice of withdrawal must:


     - specify the name of the person who tendered the unregistered notes to be
       withdrawn;



     - identify the unregistered notes to be withdrawn and state the principal
       amount of each; and



     - specify the name in which the unregistered notes were registered if
       different from that of the withdrawing holder when the certificates for
       unregistered notes had already been transmitted to the exchange agent.



    If certificates for unregistered notes have been delivered or otherwise
identified to the exchange agent, then, prior to the release of the
certificates, the withdrawing holder must also submit:


     - the serial numbers of the particular certificates to be withdrawn; and


     - a signed notice of withdrawal with signatures guaranteed by an eligible
       guarantor institution unless the holder is an eligible guarantor
       institution.



    If unregistered notes have been tendered by book-entry transfer then, any
notice of withdrawal must specify the name and number of the account at the
Book-Entry Transfer Facility to be credited with the withdrawn unregistered
notes and otherwise comply with the procedures of such facility. We will
determine all questions as to the validity, form and eligibility, including time
of receipt, of the notices; and our determination shall be final and binding on
all parties. We will deem any unregistered notes so withdrawn not to have been
validly tendered for exchange for purposes of the exchange offer. Any
unregistered notes which have been tendered for exchange but which are not
exchanged for any reason will be returned to their holder without cost to the
holder. In the case of unregistered notes tendered by book-entry transfer such
unregistered notes will be credited as soon as practicable after withdrawal,
rejection of tender or termination of the exchange offer. Properly withdrawn
unregistered notes may be retendered by following the procedures listed
in"--Procedures for Tendering" at any time on or prior to          , 1999.


                                       37
<PAGE>
EXCHANGE AGENT


    We have appointed Wilmington Trust Company as exchange agent of the exchange
offer. You should direct questions and requests for assistance, requests for
additional copies of this prospectus or of the letter of transmittal and
requests for the notice of guaranteed delivery to the exchange agent addressed
as follows:



<TABLE>
<S>                                            <C>
    BY REGISTERED OR CERTIFIED MAIL OR BY                        BY HAND:
             OVERNIGHT COURIER:
          Wilmington Trust Company                       Wilmington Trust Company
             Attn: Kristin Long                      Attn: Corporate Trust Operations
   Corporate Trust & Administration Window         c/o Harris Trust Company of New York,
          1100 North Market Street                               as Agent
             Rodney Square North                              75 Water Street
       Wilmington, Delaware 19890-0001                   New York, New York 10004

                                       BY FACSIMILE:
                                  Wilmington Trust Company
                               Corporate Trust Administration
                                 Facsimile: (302) 651-1079
                            Confirm by Telephone: (302) 651-1562

</TABLE>



    If you deliver letters of transmittal or any other documents to an address
or facsimile number other than those listed above, your tender is invalid.


FEES AND EXPENSES


    We will pay the expenses of soliciting tenders. The principal solicitation
is being made by mail. We may make additional solicitations by telegraph,
telephone or in person by using our officers and regular employees and the
officers and regular employees of our affiliates.



    We have not retained any dealer-manager in connection with this exchange
offer. We will not make any payments to broker-dealers or others soliciting
acceptances of the exchange offer. We will, however, pay the exchange agent
reasonable and customary fees for its services and reimburse it for its related
reasonable out-of-pocket expenses.



    The expenses of the exchange offer are estimated to be approximately $0.2
million in the aggregate. They include:


     - registration fees;


     - fees and expenses of Wilmington Trust Company, as exchange agent and
       trustee;



     - accounting, legal fees and printing costs; and



     - other related fees and expenses.


                                       38
<PAGE>
TRANSFER TAXES


    We will pay all applicable transfer taxes for the exchange of unregistered
notes. The tendering holder, however, will be required to pay any transfer taxes
imposed on the registered holder or any other person if:



     - the holder instructs us to register registered notes in the name of, or
       requests that unregistered notes not tendered or not accepted in the
       exchange offer be returned to, a person other than the registered holder;
       or



     - tendered unregistered notes are registered in the name of any person
       other than the person signing the letter of transmittal; or



     - a transfer tax is imposed for any reason other than for the exchange of
       unregistered notes under the exchange offer.



    If satisfactory evidence of payment of applicable transfer taxes is not
submitted with the letter of transmittal, the amount of the applicable transfer
taxes will be billed directly to the tendering holder.


CONSEQUENCES OF FAILURE TO EXCHANGE


    Holders of unregistered notes who do not exchange their unregistered notes
for registered notes under the exchange offer will remain subject to the
restrictions on transfer of such unregistered notes:



     - as set forth in the legend on the unregistered notes relating to the
       issuance of the unregistered notes under an exemption from, or in a
       transaction not subject to, the registration requirements of the
       Securities Act and applicable state securities laws; and



     - as set forth in the offering circular dated October 16, 1998 distributed
       in connection with the offering.



    In general, you may not offer or sell the unregistered notes unless they are
registered under the Securities Act or the offer or sale is exempt from the
Securities Act and applicable state securities laws. We do not currently
anticipate registering the unregistered notes under the Securities Act.


                                       39
<PAGE>
                               DIMAC CORPORATION
                  UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS


    The following unaudited pro forma consolidated financial statements are
based on our historical financial statements and those of DIMAC Marketing and
AmeriComm Holdings included elsewhere in this prospectus, adjusted to give
effect to our acquisitions of AmeriComm Holdings and DIMAC Marketing and the
refinancing of certain indebtedness assumed in connection with our acquisitions
of AmeriComm Holdings and DIMAC Marketing described in this prospectus. The pro
forma consolidated financial statements are also adjusted to give pro forma
effect to AmeriComm Holdings' acquisitions of Cardinal Marketing and Cardinal
Marketing of New Jersey consummated during 1998, as if they occurred on January
1, 1998. AmeriComm Holdings acquired Cardinal Marketing and Cardinal Marketing
of New Jersey on March 16, 1998. Accordingly, AmeriComm Holdings Historical
consolidated statements of operations include the results of operations of
Cardinal Marketing and Cardinal Marketing of New Jersey beginning March 17,
1998.



    The unaudited pro forma consolidated statements of operations for the year
ended December 31, 1998 and the three-month period ended March 31, 1998 give
effect to the AmeriComm Holdings' acquisitions of Cardinal Marketing and
Cardinal Marketing of New Jersey, our acquisitions of AmeriComm Holdings and
DIMAC Marketing, and the refinancing as if they had occurred on January 1, 1998.



    The AmeriComm Holdings acquisitions of Cardinal Marketing and Cardinal
Marketing of New Jersey, our acquisitions of AmeriComm Holdings and DIMAC
Marketing, and the refinancing of certain indebtedness assumed in connection
with our acquisitions of AmeriComm Holdings and DIMAC Marketing and the related
adjustments are described in the accompanying notes. The pro forma adjustments
are based upon available information and certain assumptions that management
believes are reasonable. The pro forma financial statements do not purport to
represent what our results of operations or financial condition would actually
have been had AmeriComm Holdings' acquisitions of Cardinal Marketing and
Cardinal Marketing of New Jersey, our acquisitions of AmeriComm Holdings and
DIMAC Marketing, and the refinancing of certain indebtedness assumed in
connection with our acquisitions of AmeriComm Holdings and DIMAC Marketing in
fact occurred on such dates. Neither do they purport to project our results of
operations or financial condition for any future period or date. It is important
that you read the pro forma financial statements along with our historical
financial statements and those of DIMAC Marketing, AmeriComm Holdings and
AmeriComm Direct Marketing included elsewhere in this prospectus and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."



    The pro forma information with respect to our acquisitions of AmeriComm
Holdings and DIMAC Marketing is based on our historical financial statements,
and those of DIMAC Marketing and AmeriComm Holdings. We have accounted for our
acquisitions of AmeriComm Holdings and DIMAC Marketing under the purchase method
of accounting. The total purchase price for such acquisitions has been allocated
to the tangible and identifiable intangible assets and liabilities of the
acquired business based upon our final calculations of their fair value with the
remainder allocated to goodwill. We do not expect the impact of any adjustments
to the allocation of the purchase price to be material.



    We refer to the adjustments presented in the unaudited pro forma financial
statements below for our acquisitions of the AmeriComm Holdings and DIMAC
Marketing as "Acquisitions Adjustments."


                                       40
<PAGE>
                               DIMAC CORPORATION

           UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS


                          YEAR ENDED DECEMBER 31, 1998


                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                     AMERICOMM      CARDINAL         DIMAC
                     HOLDINGS     MARKETING AND    MARKETING     DIMAC CORPORATION                  COMPANY
                    HISTORICAL      CARDINAL      HISTORICAL        HISTORICAL                     PRO FORMA
                   CONSOLIDATED     MARKETING    CONSOLIDATED      CONSOLIDATED                   CONSOLIDATED
                   FROM JANUARY   OF NEW JERSEY  FROM JANUARY    FROM MAY 12, 1998                   BEFORE
                    1, 1998 TO    ACQUISITIONS    1, 1998 TO      TO DECEMBER 31,    ACQUISITIONS REFINANCING    REFINANCING
                   JUNE 26, 1998  PRO FORMA(A)   JUNE 26, 1998         1998          ADJUSTMENTS  ADJUSTMENTS    ADJUSTMENTS
                   -------------  -------------  -------------  -------------------  -----------  ------------  -------------
<S>                <C>            <C>            <C>            <C>                  <C>          <C>           <C>
Net sales........    $  93,081      $     770      $  93,208         $ 191,401        $  --        $  378,460     $  --
Cost of products
  sold...........       67,992            452         61,806           131,095           (1,126)(b)     260,219      --
                   -------------       ------    -------------        --------       -----------  ------------  -------------
  Gross profit...       25,089            318         31,402            60,306            1,126       118,241        --

Selling, general
  and
  administrative
  expenses.......       25,622            614         26,615            51,480              (36)(b)     104,295      --
                   -------------       ------    -------------        --------       -----------  ------------  -------------
  Operating
    income
    (loss).......         (533)          (296)         4,787             8,826            1,162        13,946        --
Interest expense
  (income).......        9,677             72          4,583            17,069            3,349(c)      34,750       (1,819)(d)
                   -------------       ------    -------------        --------       -----------  ------------  -------------
  Income (loss)
    from
    continuing
    operations
    before income
    taxes........      (10,210)          (368)           204            (8,243)          (2,187)      (20,804)        1,819
Income tax
  provision
  (benefit)......       (3,117)        --                585            (2,329)          --            (4,861)        4,861(e)
                   -------------       ------    -------------        --------       -----------  ------------  -------------
  Loss from
    continuing
    operations...    $  (7,093)     $    (368)     $    (381)        $  (5,914)       $  (2,187)   $  (15,943)    $  (3,042)
                   -------------       ------    -------------        --------       -----------  ------------  -------------
                   -------------       ------    -------------        --------       -----------  ------------  -------------

<CAPTION>

                     COMPANY
                    PRO FORMA
                   CONSOLIDATED
                   ------------
<S>                <C>
Net sales........   $  378,460
Cost of products
  sold...........      260,219
                   ------------
  Gross profit...      118,241
Selling, general
  and
  administrative
  expenses.......      104,295
                   ------------
  Operating
    income
    (loss).......       13,946
Interest expense
  (income).......       32,931
                   ------------
  Income (loss)
    from
    continuing
    operations
    before income
    taxes........      (18,985)
Income tax
  provision
  (benefit)......       --
                   ------------
  Loss from
    continuing
    operations...   $  (18,985)
                   ------------
                   ------------
</TABLE>


    The accompanying notes are an integral part of this pro forma financial
                                   statement.

                                       41
<PAGE>
                               DIMAC CORPORATION


           UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS



                    THREE-MONTH PERIOD ENDED MARCH 31, 1998


                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                           DIMAC
                                        AMERICOMM        CARDINAL        MARKETING
                                        HOLDINGS         MARKETING      HISTORICAL
                                       HISTORICAL           AND        CONSOLIDATED                     COMPANY
                                      CONSOLIDATED       CARDINAL          FROM                        PRO FORMA
                                          FROM           MARKETING      JANUARY 1,                   CONSOLIDATED
                                     JANUARY 1, 1998   OF NEW JERSEY      1998 TO                       BEFORE
                                           TO          ACQUISITIONS      MARCH 31,    ACQUISITIONS    REFINANCING    REFINANCING
                                     MARCH 31, 1998    PRO FORMA(A)        1998        ADJUSTMENTS    ADJUSTMENTS    ADJUSTMENTS
                                     ---------------  ---------------  -------------  -------------  -------------  -------------
<S>                                  <C>              <C>              <C>            <C>            <C>            <C>
Net sales..........................     $  46,373        $     770       $  49,057      $      --      $  96,200      $      --
Cost of products sold..............        33,455              452          33,225           (510)(b)      66,622            --
                                          -------          -------     -------------  -------------  -------------  -------------
  Gross profit.....................        12,918              318          15,832            510         29,578             --

Selling, general and administrative
  expenses.........................        11,957              614          12,999            (38) (b)      25,532           --
                                          -------          -------     -------------  -------------  -------------  -------------
  Operating income (loss)..........           961             (296)          2,833            548          4,046             --
Interest expense (income)..........         4,745               72           2,247          1,771(c)       8,835           (690)(d)
                                          -------          -------     -------------  -------------  -------------  -------------
  Income (loss) from continuing
    operations before income
    taxes..........................        (3,784)            (368)            586         (1,223)        (4,789)           690
Income tax provision (benefit).....        (1,509)              --             490             --         (1,019)         1,019(e)
                                          -------          -------     -------------  -------------  -------------  -------------
  Income (loss) from continuing
    operations.....................     $  (2,275)       $    (368)      $      96      $  (1,223)     $  (3,770)     $    (329)
                                          -------          -------     -------------  -------------  -------------  -------------
                                          -------          -------     -------------  -------------  -------------  -------------

<CAPTION>

                                        COMPANY
                                       PRO FORMA
                                     CONSOLIDATED
                                     -------------
<S>                                  <C>
Net sales..........................    $  96,200
Cost of products sold..............       66,622
                                     -------------
  Gross profit.....................       29,578
Selling, general and administrative
  expenses.........................       25,532
                                     -------------
  Operating income (loss)..........        4,046
Interest expense (income)..........        8,145
                                     -------------
  Income (loss) from continuing
    operations before income
    taxes..........................       (4,099)
Income tax provision (benefit).....           --
                                     -------------
  Income (loss) from continuing
    operations.....................    $  (4,099)
                                     -------------
                                     -------------
</TABLE>


    The accompanying notes are an integral part of this pro forma financial
                                   statement.

                                       42
<PAGE>
                               DIMAC CORPORATION

                          NOTES TO UNAUDITED PRO FORMA
                     CONSOLIDATED STATEMENTS OF OPERATIONS

                                 (IN THOUSANDS)


(a) CARDINAL MARKETING AND CARDINAL MARKETING OF NEW JERSEY ACQUISITIONS PRO
FORMA



    YEAR ENDED DECEMBER 31, 1998



    Represents historical results for Cardinal Marketing and Cardinal Marketing
    of New Jersey for the period from January 1, 1998 through March 16, 1998,
    assuming the Cardinal Marketing and Cardinal Marketing of New Jersey
    acquisitions had each occurred on January 1, 1998, adjusted as follows:



<TABLE>
<CAPTION>
                                              CARDINAL MARKETING
                                            AND CARDINAL MARKETING
                                                 OF NEW JERSEY
                                                  HISTORICAL                                        CARDINAL MARKETING
                                                   COMBINED              CARDINAL MARKETING       AND CARDINAL MARKETING
                                                     FROM              AND CARDINAL MARKETING          OF NEW JERSEY
                                                    1/1/98                  OF NEW JERSEY              ACQUISITIONS
                                                    THROUGH                 ACQUISITIONS                 PRO FORMA
                                                    3/16/98                  ADJUSTMENTS                 COMBINED
                                           -------------------------  -------------------------  -------------------------
<S>                                        <C>                        <C>                        <C>
    Net sales............................          $     770                  $  --                      $     770
    Cost of products sold................                452                     --                            452
                                                       -----                      -----                      -----
        Gross profit.....................                318                     --                            318
    Selling, general and administrative
      expenses...........................                539                         75(1)                     614
                                                       -----                      -----                      -----
        Operating loss...................               (221)                       (75)                      (296)
    Interest (income) expense............                 (8)                        80(2)                      72
                                                       -----                      -----                      -----
        Loss from continuing operations
          before income taxes............               (213)                      (155)                      (368)
    Income tax provision.................                 --                         --                         --
                                                       -----                      -----                      -----
        Loss from continuing
          operations.....................          $    (213)                 $    (155)                 $    (368)
                                                       -----                      -----                      -----
                                                       -----                      -----                      -----
</TABLE>


    ----------------------------

     (1) Reflects the following:


<TABLE>
<S>                                                                                                <C>
        Additional amortization of goodwill......................................................     $      19
        Additional amortization of noncompete agreements.........................................            56
                                                                                                            ---
                                                                                                      $      75
                                                                                                            ---
                                                                                                            ---
</TABLE>



     (2) Reflects additional interest expense associated with borrowings
       incurred in connection with the AmeriComm Holdings' acquisitions of
       Cardinal Marketing and Cardinal Marketing of New Jersey.


                                       43
<PAGE>
                               DIMAC CORPORATION

                          NOTES TO UNAUDITED PRO FORMA
               CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

                                 (IN THOUSANDS)


(a) CARDINAL MARKETING AND CARDINAL MARKETING OF NEW JERSEY ACQUISITIONS PRO
FORMA (CONTINUED)


    THREE MONTHS ENDED MARCH 31, 1998



    Represents historical results for Cardinal Marketing and Cardinal Marketing
    of New Jersey for the period from January 1, 1998 through March 31, 1998,
    assuming the Cardinal Marketing and Cardinal Marketing of New Jersey
    acquisitions had occurred on January 1, 1998, adjusted as follows:



<TABLE>
<CAPTION>
                                              CARDINAL MARKETING
                                            AND CARDINAL MARKETING
                                                 OF NEW JERSEY
                                                  HISTORICAL                                        CARDINAL MARKETING
                                                   COMBINED              CARDINAL MARKETING       AND CARDINAL MARKETING
                                                     FROM              AND CARDINAL MARKETING          OF NEW JERSEY
                                                    1/1/98                  OF NEW JERSEY              ACQUISITIONS
                                                    THROUGH                 ACQUISITIONS                 PRO FORMA
                                                    3/16/98                  ADJUSTMENTS                 COMBINED
                                           -------------------------  -------------------------  -------------------------
<S>                                        <C>                        <C>                        <C>
    Net sales............................          $     770                  $      --                  $     770
    Cost of products sold................                452                         --                        452
                                                       -----                      -----                      -----
        Gross profit.....................                318                         --                        318
    Selling, general and administrative
      expenses...........................                539                         75(1)                     614
                                                       -----                      -----                      -----
        Operating loss...................               (221)                       (75)                      (296)
    Interest (income) expense............                 (8)                        80(2)                      72
                                                       -----                      -----                      -----
        Loss from continuing operations
          before income taxes............               (213)                      (155)                      (368)
    Income tax provision.................                 --                         --                         --
                                                       -----                      -----                      -----
        Loss from continuing
          operations.....................          $    (213)                 $    (155)                 $    (368)
                                                       -----                      -----                      -----
                                                       -----                      -----                      -----
</TABLE>


    ----------------------------------

    (1) Reflects the following:


<TABLE>
<S>                                                                                            <C>
    Additional amortization of goodwill......................................................    $      19
    Additional amortization of noncompete agreements.........................................           56
                                                                                               -------------
                                                                                                 $      75
                                                                                               -------------
                                                                                               -------------
</TABLE>



    (2) Reflects additional interest expense associated with borrowings incurred
       in connection with AmeriComm Holdings' acquisitions of Cardinal Marketing
       and Cardinal Marketing of New Jersey.


                                       44
<PAGE>
                               DIMAC CORPORATION

                          NOTES TO UNAUDITED PRO FORMA
               CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

                                 (IN THOUSANDS)


(b) Reflects the following:



<TABLE>
<CAPTION>
                                                                                      YEAR ENDED      THREE MONTHS
                                                                                     DECEMBER 31,         ENDED
                                                                                         1998        MARCH 31, 1998
                                                                                     -------------  -----------------
<S>                                                                                  <C>            <C>
    Increase (decrease) in amortization and depreciation expense based on the
     purchase price allocation made in connection with the acquisitions of
     AmeriComm Holdings and DIMAC Marketing:
      Cost of products sold adjustment:
        Represents decrease in depreciation expense based on $78.1 million
        estimated fair value of property, plant and equipment over estimated useful
        lives of 3-40 years........................................................    $  (1,126)       $    (510)
                                                                                     -------------          -----
                                                                                     -------------          -----
      Selling, general and amortization expense adjustment:
        Represents increase in goodwill amortization based on $271.8 million of
        goodwill over estimated useful life of 40 years............................    $     377        $     155
        Represents decrease in amortization expense based on $32.7 million
        estimated fair value of other intangible assets over estimated useful lives
        of 3-7 years...............................................................         (131)             (66)
        Represents decrease in depreciation expense based on $19.5 million
        estimated fair value of property, plant and equipment over estimated useful
        lives 3-40 years...........................................................         (282)            (127)
                                                                                     -------------          -----
                                                                                       $     (36)       $     (38)
                                                                                     -------------          -----
                                                                                     -------------          -----
</TABLE>



(c) Reflects the following:



<TABLE>
<CAPTION>
                                                                                   YEAR ENDED       THREE MONTHS
                                                                                  DECEMBER 31,          ENDED
                                                                                      1998         MARCH 31, 1998
                                                                                  -------------  -------------------
<S>                                                                               <C>            <C>
    Interest and debt financing associated with borrowings under the senior
      secured credit facility in connection with the acquisitions of AmeriComm
      Holdings and DIMAC Marketing:
      Interest expense associated with Term A loans ($55,000 @ 7.80%)...........    $   2,104         $   1,073
      Interest expense associated with Term B loans ($70,000 @ 8.30%)...........        2,862             1,453
      Interest expense associated with Term C loans ($25,000 @ 8.55%)...........        1,069               534
      Interest expense associated with revolving loans ($12,400 @ 9.50%)........          574               295
      Additional debt financing amortization associated with the senior secured
        credit facility.........................................................        1,118               559
      Commitment fees associated with the senior secured credit facility........          157                78
      Elimination of historical DIMAC Marketing interest expense associated with
        intercompany debt which we did not assume...............................       (4,535)           (2,221)
                                                                                  -------------         -------
                                                                                    $   3,349         $   1,771
                                                                                  -------------         -------
                                                                                  -------------         -------
</TABLE>



   A change of 0.125% for the interest rate on the term loans and the revolving
    loans would have an impact on pro forma interest expense of $0.2 million and
    $0.1 million for the year ended December 31, 1998 and for the three-month
    period ended March 31, 1998, respectively.


                                       45
<PAGE>
                               DIMAC CORPORATION

                          NOTES TO UNAUDITED PRO FORMA
               CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

                                 (IN THOUSANDS)

REFINANCING ADJUSTMENTS


(d) Reflects the following:



<TABLE>
<CAPTION>
                                                                                                            THREE
                                                                                                           MONTHS
                                                                                           YEAR ENDED       ENDED
                                                                                          DECEMBER 31,    MARCH 31,
                                                                                              1998          1998
                                                                                          -------------  -----------
<S>                                                                                       <C>            <C>
    Interest expense associated with the notes ($100,000 @ 12.5%).......................    $  10,417     $   3,125
    Amortization of debt discount associated with the notes.............................          227            68
    Interest expense associated with the additional Term B loans ($10,000 @ 8.30%)......          692           208
    Interest expense associated with the additional Term C loans ($35,000 @ 8.55%)......        2,494           748
    Elimination of interest expense on debt repaid in connection with the refinancing of
     certain indebtedness in connection with our acquisitions of AmeriComm Holdings and
     DIMAC Marketing:
      Existing AmeriComm Direct Marketing credit agreement, AmeriComm Holdings Senior
       Notes and AmeriComm Direct Marketing Senior Notes................................      (14,347)       (4,371)
      AmeriComm Holdings acquisitions of Cardinal Marketing and Cardinal Marketing of
       New Jersey.......................................................................          (80)          (80)
      Revolving loans...................................................................         (969)         (242)
    Additional commitment fees associated with the senior secured credit facility.......           43            13
    Reduction in debt financing amortization in connection with repayment of the
     AmeriComm Holdings Senior Notes, the AmeriComm Direct Marketing Senior Notes and
     the existing AmeriComm Direct Marketing credit agreement, offset by additional debt
     financing amortization in connection with the notes and the Term C loans...........         (296)         (159)
                                                                                          -------------  -----------
                                                                                            $  (1,819)    $    (690)
                                                                                          -------------  -----------
                                                                                          -------------  -----------
</TABLE>



   A change of 0.125% for the interest rate on the term loans and the revolving
    loans would have an impact on pro forma interest expense of $0.1 million and
    $0.1 million for the year ended December 31, 1998 and the three month period
    ended March 31, 1998, respectively.



(e) This adjustment to provision (benefit) for income taxes reflects a valuation
    allowance related to the historical tax benefit recorded by AmeriComm
    Holdings, DIMAC Marketing and DIMAC Corporation.


                                       46
<PAGE>

                       SELECTED HISTORICAL FINANCIAL DATA
                               DIMAC CORPORATION



    The following selected historical financial data of DIMAC Corporation as of
and for the period from our inception on May 12, 1998 to December 31, 1998 has
been derived from DIMAC Corporation's audited consolidated financial statements
and notes. Summary historical financial data as of and for the three-month
period ended March 31, 1999 has been derived from DIMAC Corporation's unaudited
consolidated financial statements and, in the opinion of management, includes
all adjustments, consisting of only normal recurring adjustments, that are
necessary for a fair presentation of the operating results for each interim
period. Results for the interim period are not necessarily indicative of the
results for the full fiscal year or for any future periods. It is important that
you read the selected historical financial data presented below along with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--DIMAC Corporation" and the consolidated financial statements of
DIMAC Corporation included elsewhere in this prospectus.



<TABLE>
<CAPTION>
                                                                                                    THREE MONTHS
                                                                                      INCEPTION TO      ENDED
                                                                                      DECEMBER 31,    MARCH 31,
                                                                                        1998(A)         1999
                                                                                      ------------  -------------
<S>                                                                                   <C>           <C>
                                                                                        (DOLLARS IN THOUSANDS)
STATEMENT OF OPERATIONS DATA:
Net sales...........................................................................   $  191,401    $    85,710
Cost of products sold...............................................................      131,095         60,794
                                                                                      ------------  -------------
  Gross profit......................................................................       60,306         24,916
Selling, general and administrative expenses........................................       51,480         29,253
                                                                                      ------------  -------------
Operating income (loss)                                                                     8,826         (4,337)
Interest expense, net...............................................................       17,069          8,153
                                                                                      ------------  -------------
Loss before income taxes and extraordinary item.....................................       (8,243)       (12,490)
Income tax benefit..................................................................       (2,329)            --
                                                                                      ------------  -------------
Net loss before extraordinary item..................................................       (5,914)       (12,490)
Extraordinary loss on early retirement of debt, net of income
  tax benefit of $4,818.............................................................      (11,985)            --
                                                                                      ------------  -------------
Net loss............................................................................   $  (17,899)   $   (12,490)
                                                                                      ------------  -------------
                                                                                      ------------  -------------

OTHER DATA:
EBITDA(b)...........................................................................   $   24,375    $     5,376
Depreciation and amortization (c)...................................................       15,505          9,670
Net cash provided by (used in):
  Operating activities..............................................................       14,651         (5,754)
  Investing activities..............................................................     (250,734)        (3,964)
  Financing activities..............................................................      245,852         17,247
Capital expenditures................................................................        7,938          3,965
Ratio of earnings to fixed charges (d)..............................................           --             --

BALANCE SHEET DATA (END OF PERIOD):
Working capital.....................................................................   $   19,714    $    27,524
Total assets........................................................................      514,438        515,713
Long-term debt, less current maturities.............................................      307,404        306,963
</TABLE>


- ------------------------------

(a) Reflects the acquisitions of American Holdings and DIMAC Marketing. The
    acquisitions were accounted for as a purchase.



(b) EBITDA is defined as operating income plus depreciation, loss on disposal of
    equipment and amortization. EBITDA is presented because we believe that it
    provides additional indications of the historical financial performance of
    DIMAC Corporation and provides useful information regarding our ability to
    service debt and meet certain debt covenants under the indenture. EBITDA
    does not represent cash flows from operations or investing and financing
    activities as defined by generally accepted accounting principles. EBITDA
    does not


                                       47
<PAGE>

    measure whether cash flows will be sufficient to fund all cash flow needs,
    including principal and interest payments on debt and capital lease
    obligations, capital expenditures or other investing and financing
    activities. You should not construe EBITDA as an alternative to operating
    income, net income or cash flows from operating activities as determined in
    accordance with generally accepted accounting principles; nor should you
    construe it as an indication of operating performance or as a measure of our
    liquidity. In addition, items excluded from EBITDA, such as depreciation and
    amortization, interest and income tax provision (benefit), are significant
    components in understanding and assessing financial performance. Our
    definition of EBITDA may be different from the definition of EBITDA used by
    other companies. For a complete discussion of our future prospects related
    to net income, cash flows from operations and investing and financing
    activities, see "Management's Discussion and Analysis of Financial Condition
    and Results of Operations--DIMAC Corporation" included elsewhere in this
    prospectus.



(c) Amounts do not include amortization of financing costs, which is included in
    interest expense.



(d) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as loss before income taxes and extraordinary item, plus fixed
    charges. Fixed charges consist of interest expense on all indebtedness,
    amortization of financing costs and the estimated interest portion of rental
    expenses. For the period from our inception to December 31, 1998 and the
    three months ended March 31, 1999, earnings were insufficient to cover fixed
    charges by $8.2 million and $12.5 million, respectively.


                                       48
<PAGE>
                       SELECTED HISTORICAL FINANCIAL DATA
                            AMERICOMM HOLDINGS, INC.


    We derived the following selected historical financial data of AmeriComm
Holdings as of and for each of two years in the period ended December 31, 1997
and for the six-month period ended June 26, 1998 from AmeriComm Holdings'
audited consolidated financial statements and the notes thereto. We derived the
selected historical financial data as of and for each of the two years in the
period ended December 31, 1995 and as of and for the three-month period ended
March 31, 1998 period from AmeriComm Holdings' unaudited consolidated financial
statements and, in the opinion of management, it includes all adjustments
consisting of only normal recurring adjustments that are necessary for a fair
presentation of the operating results for such periods. Results for the interim
period do not necessarily indicate the results for the full fiscal year or for
any future periods. It is important that you read the selected historical
financial data presented below along with "Management's Discussion and Analysis
of Financial Condition and Results of Operations--AmeriComm Holdings, Inc." and
the consolidated financial statements of AmeriComm Holdings included elsewhere
in this prospectus.



<TABLE>
<CAPTION>
                                                                                                     THREE
                                                                                                    MONTHS      SIX MONTHS
                                                               YEAR ENDED DECEMBER 31,               ENDED         ENDED
                                                      ------------------------------------------   MARCH 31,     JUNE 26,
                                                        1994       1995      1996(A)    1997(B)     1998(C)       1998(C)
                                                      ---------  ---------  ---------  ---------  -----------  -------------
<S>                                                   <C>        <C>        <C>        <C>        <C>          <C>
                                                                              (DOLLARS IN THOUSANDS)
STATEMENT OF OPERATIONS DATA:
Net sales...........................................  $  65,998  $  71,257  $ 111,342  $ 191,091   $  46,373    $    93,081
Cost of products sold...............................     52,610     55,708     80,215    133,598      33,455         67,992
                                                      ---------  ---------  ---------  ---------  -----------  -------------
  Gross profit......................................     13,388     15,549     31,127     57,493      12,918         25,089
Selling, general and administrative expenses........     12,428     13,410     25,200     45,761      11,957         25,622
                                                      ---------  ---------  ---------  ---------  -----------  -------------
Operating income (loss).............................        960      2,139      5,927     11,732         961           (533)
Interest expense, net...............................      2,975      3,179      8,138     17,023       4,745          9,677
                                                      ---------  ---------  ---------  ---------  -----------  -------------
Loss before income taxes and extraordinary item.....     (2,015)    (1,040)    (2,211)    (5,291)     (3,784)       (10,210)
Income tax benefit..................................     --         (1,900)      (627)      (998)     (1,509)        (3,117)
                                                      ---------  ---------  ---------  ---------  -----------  -------------
Net income (loss) before extraordinary item.........     (2,015)       860     (1,584)    (4,293)     (2,275)        (7,093)
Extraordinary loss on early retirement of debt, net
  of income tax benefit of $461.....................     --         --           (798)    --          --            --
                                                      ---------  ---------  ---------  ---------  -----------  -------------
Net income (loss)...................................  $  (2,015) $     860  $  (2,382) $  (4,293)  $  (2,275)   $    (7,093)
                                                      ---------  ---------  ---------  ---------  -----------  -------------
                                                      ---------  ---------  ---------  ---------  -----------  -------------

OTHER DATA:
EBITDA (d)..........................................  $   4,386  $   5,913  $  12,772  $  24,502   $   4,452    $     7,644
Depreciation and amortization (e)...................      3,426      3,774      6,845     12,276       3,467          8,152
Net cash provided by (used in) operating
  activities........................................      1,203       (217)     7,148      1,026       6,481          4,004
Net cash used in investing activities...............       (268)    (1,939)   (79,838)   (38,881)     (6,966)       (10,407)
Net cash provided by (used in) financing
  activities........................................       (858)     2,317     74,225     37,093         211          6,940
Ratio of earnings to fixed charges (f)..............     --         --         --         --          --            --
Capital expenditures................................        940      2,308      3,490      4,563       2,286          5,666

BALANCE SHEET DATA (END OF PERIOD):
Working capital.....................................  $   7,152  $   7,182  $  18,840  $  25,634   $  22,109    $    23,831
Total assets........................................     37,837     38,116    132,498    176,662     176,494        176,750
Long-term debt, less current maturities.............     21,776     21,412    102,353    152,953     155,536        163,002
</TABLE>


- ------------------------------

(a) Reflects the acquisition of Transkrit Corporation on June 28, 1996. The
    acquisition was accounted for as a purchase.



(b) Reflects the acquisitions of Label America and AmeriComm Direct Marketing on
    February 21, 1997 and April 24, 1997, respectively. The acquisitions were
    accounted for as purchases.



(c) Reflects the acquisitions of Cardinal Marketing and Cardinal Marketing of
    New Jersey on March 16, 1998. We accounted for these acquisitions as
    purchases.



(d) We define EBITDA as operating income plus depreciation, loss on disposal of
    equipment and amortization. EBITDA is presented because we believe that it
    provides additional indications of the historical financial performance of
    AmeriComm Holdings and provides useful information regarding our ability to
    service debt and meet certain debt covenants under the indenture. EBITDA
    does not represent cash flows from operations or investing and financing
    activities as defined by generally accepted accounting principles. EBITDA
    does not


                                       49
<PAGE>

    measure whether cash flows will be sufficient to fund all cash flow needs,
    including principal and interest payments on debt and capital lease
    obligations, capital expenditures or other investing and financing
    activities. You should not construe EBITDA as an alternative to operating
    income, net income or cash flows from operating activities as determined in
    accordance with generally accepted accounting principles; nor should you
    construe it as an indication of operating performance or as a measure of our
    liquidity. In addition, items excluded from EBITDA, such as depreciation and
    amortization, interest and income tax provision (benefit), are significant
    components in understanding and assessing financial performance. Our
    definition of EBITDA may be different from the definition of EBITDA used by
    other companies. For a complete discussion of our future prospects related
    to net income, cash flows from operations and investing and financing
    activities, see "Management's Discussion and Analysis of Financial Condition
    and Results of Operations-AmeriComm Holdings, Inc." included elsewhere in
    this prospectus.



(e) Amounts do not include amortization of financing costs, which is included in
    interest expense.



(f) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as loss before income taxes and extraordinary item, plus fixed
    charges. Fixed charges consist of interest expense on all indebtedness,
    amortization of financing costs and the estimated interest portion of rental
    expenses. For the years ended December 31, 1994 through 1997, the three
    months ended March 31, 1998 and the six months ended June 26, 1998, earnings
    were insufficient to cover fixed charges by $2.0 million, $1.0 million, $2.2
    million, $5.3 million, $3.8 million and $10.2 million, respectively.


                                       50
<PAGE>
                       SELECTED HISTORICAL FINANCIAL DATA
                          DIMAC MARKETING CORPORATION


    We derived the following selected historical financial data of DIMAC
Marketing as of and for the eleven months ended December 31, 1996, as of and for
the fiscal year in the period ended December 31, 1997 and as of and for the six
months ended June 26, 1998 from DIMAC Marketing's audited consolidated financial
statements and the notes thereto. We derived selected historical financial data
as of and for each of the two years in the period ended December 31, 1995, as of
and for the one month ended January 31, 1996 and as of and for the three months
ended March 31, 1998 from DIMAC Marketing's unaudited consolidated financial
statements and, in the opinion of management, it includes all adjustments
consisting of only normal recurring adjustments that are necessary for a fair
presentation of the operating results for such periods. Results for the interim
periods do not necessarily indicate the results for the full fiscal year or for
any future periods. The financial position and results of operations of DIMAC
Marketing for the period from January 1, 1994 to January 31, 1996, the period
from February 1, 1996 to August 31, 1997, and the period from September 1, 1997
to June 26, 1998 are not comparable in all material respects since each period
reflects certain purchase accounting adjustments that are further discussed in
the notes to DIMAC Marketing's consolidated financial statements included
elsewhere in this prospectus. It is important that you read the selected
historical financial data presented below along with "Management's Discussion
and Analysis of Financial Condition and Results of Operations -- DIMAC Marketing
Corporation" and the consolidated financial statements of DIMAC Marketing
included elsewhere in this prospectus.


<TABLE>
<CAPTION>
<S>                                               <C>        <C>        <C>          <C>            <C>          <C>
                                                                                                       EIGHT         FOUR
                                                  YEAR ENDED DECEMBER    ONE MONTH   ELEVEN MONTHS    MONTHS        MONTHS
                                                          31,              ENDED         ENDED         ENDED         ENDED
                                                  --------------------  JANUARY 31,  DECEMBER 31,   AUGUST 31,   DECEMBER 31,
                                                   1994(A)    1995(B)      1996       1996(C)(D)      1997(C)       1997(E)
                                                  ---------  ---------  -----------  -------------  -----------  -------------
                                                                                       (DOLLARS IN THOUSANDS)
STATEMENT OF OPERATIONS DATA:
Sales...........................................  $ 100,012  $ 126,518   $  10,254     $ 168,193     $ 118,747     $  59,200
Cost of sales...................................     68,223     82,818       6,900       108,735        77,820        39,722
                                                  ---------  ---------  -----------  -------------  -----------  -------------
Gross profit....................................     31,789     43,700       3,354        59,458        40,927        19,478
Selling, general and administrative expenses....     22,224     28,478       3,176        47,645        37,867        17,083
Compensation element of recapitalization........     --         --          --            --            --            --
Nonrecurring merger costs.......................     --          2,359      --            --            --            --
                                                  ---------  ---------  -----------  -------------  -----------  -------------
Operating income................................      9,565     12,863         178        11,813         3,060         2,395
Interest expense, net...........................      6,069      5,174         532         7,525         6,188         2,248
                                                  ---------  ---------  -----------  -------------  -----------  -------------
Income (loss) before income taxes, discontinued
  operations and extraordinary item.............      3,496      7,689        (354)        4,288        (3,128)          147
Income tax provision (benefit)..................      1,309      4,193        (131)        3,789           122           395
                                                  ---------  ---------  -----------  -------------  -----------  -------------
Income (loss) before discontinued operations and
  extraordinary item............................      2,187      3,496        (223)          499        (3,250)         (248)
Loss from discontinued operations (net of income
  tax benefit of $13 and $3,523,
  respectively).................................     --         --          --               (18)       (4,669)       --
Extraordinary loss on early retirement debt (net
  of income tax benefit of $1,459 and $1,087,
  respectively).................................     (3,157)    (2,379)     --            --            --            --
                                                  ---------  ---------  -----------  -------------  -----------  -------------
Net income (loss)...............................  $    (970) $   1,117   $    (223)    $     481     $  (7,919)    $    (248)
                                                  ---------  ---------  -----------  -------------  -----------  -------------
                                                  ---------  ---------  -----------  -------------  -----------  -------------
OTHER DATA:
EBITDA (f)......................................  $  12,665  $  17,394   $     642     $  24,228     $  13,315     $   6,925
Depreciation and amortization (g)...............      3,100      4,531         464        12,415        10,255         4,530
Net cash provided by (used in):
  Operating activities..........................      6,381      7,485       3,661         7,809         4,323         1,310
  Investing activities..........................    (16,760)   (33,666)       (240)      (44,878)      (19,944)       (7,620)
  Financing activities..........................      8,442     26,181      (3,421)       37,069        15,621         6,310
Capital expenditures............................      4,178      3,796         222         9,282        15,885         5,720
Ratio of earnings to fixed charges (h)..........        1.5x       2.1x     --               1.4x       --               1.1x
BALANCE SHEET DATA (END OF PERIOD):
Working capital (deficit).......................  $   6,141  $   3,477   $      95     $  (2,540)    $  10,582     $   7,558
Total assets....................................     64,109     98,918      97,180       350,003       356,108       260,836
Long-term debt, less current maturities.........     36,159     61,925      58,506       113,715       134,879       141,647

<CAPTION>
                                                     THREE        SIX
                                                    MONTHS      MONTHS
                                                     ENDED       ENDED
                                                   MARCH 31,   JUNE 26,
                                                    1998(E)     1998(E)
                                                  -----------  ---------
STATEMENT OF OPERATIONS DATA:
Sales...........................................   $  49,057   $  93,208
Cost of sales...................................      33,225      61,806
                                                  -----------  ---------
Gross profit....................................      15,832      31,402
Selling, general and administrative expenses....      12,999      26,615
Compensation element of recapitalization........      --          --
Nonrecurring merger costs.......................      --          --
                                                  -----------  ---------
Operating income................................       2,833       4,787
Interest expense, net...........................       2,247       4,583
                                                  -----------  ---------
Income (loss) before income taxes, discontinued
  operations and extraordinary item.............         586         204
Income tax provision (benefit)..................         490         585
                                                  -----------  ---------
Income (loss) before discontinued operations and
  extraordinary item............................          96        (381)
Loss from discontinued operations (net of income
  tax benefit of $13 and $3,523,
  respectively).................................      --          --
Extraordinary loss on early retirement debt (net
  of income tax benefit of $1,459 and $1,087,
  respectively).................................      --          --
                                                  -----------  ---------
Net income (loss)...............................   $      96   $    (381)
                                                  -----------  ---------
                                                  -----------  ---------
OTHER DATA:
EBITDA (f)......................................   $   6,322   $  11,864
Depreciation and amortization (g)...............       3,489       7,077
Net cash provided by (used in):
  Operating activities..........................        (345)      1,961
  Investing activities..........................      (2,845)     (6,387)
  Financing activities..........................       3,190       4,426
Capital expenditures............................       1,640       3,166
Ratio of earnings to fixed charges (h)..........         1.2x        1.0x
BALANCE SHEET DATA (END OF PERIOD):
Working capital (deficit).......................   $  12,820   $  14,714
Total assets....................................     260,024     261,940
Long-term debt, less current maturities.........     144,952     146,131
</TABLE>


- ------------------------

(a) Reflects the acquisition of Direct Marketing Group in May 1994. The
    acquisition was accounted for as a purchase.


(b) Reflects the acquisitions of Palm Coast Data and The McClure Group in May
    and October 1995, respectively. Both acquisitions were accounted for as
    purchases.

(c) Reflects a new basis of accounting after the acquisition of DIMAC Marketing
    by Heritage Media.

(d) Reflects the acquisitions of Wilcox & Associates in March 1996 and
    MBS/Multimode in May 1996. Both were accounted for as purchases.


(e) Reflects a new basis of accounting after the News Corporation acquisition.


(f) EBITDA is defined as operating operating income income plus depreciation,
    loss on disposal of equipment and amortization. EBITDA is presented because
    we believe that EBITDA provides additional indications of the historical
    financial performance of DIMAC Marketing and provides useful information
    regarding our ability to service debt and meet certain debt covenants under
    the Indenture. EBITDA does not represent cash flows from


                                       51
<PAGE>

    operations or investing and financing activities as defined by generally
    accepted accounting principles. EBITDA does not measure whether cash flows
    will be sufficient to fund all cash flow needs, including principal and
    interest payments on debt and capital lease obligations, capital
    expenditures or other investing and financing activities. You should not
    construe EBITDA as an alternative to operating income, net income or cash
    flows from operating activities as determined in accordance with generally
    accepted accounting principles; nor should you construe it as an indication
    of operating performance or as a measure of our liquidity. In addition,
    items excluded from EBITDA, such as depreciation amortization, interest and
    income tax provision (benefit), are significant components in understanding
    and assessing financial performance. Our definition of EBITDA may be
    different from the definition of EBITDA used by other companies. For a
    complete discussion of our future prospects related to net income, cash
    flows from operations and investing and financing activities, see
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations-DIMAC Marketing" included elsewhere in this prospectus.

(g) Amounts do not include amortization of financing costs, which is included in
    interest expense.

(h) For purposes of determining the ratio of earnings to fixed charges, earnings
    are defined as income (loss) before income taxes and discontinued
    operations, plus fixed charges. Fixed charges consist of interest expense on
    all indebtedness, amortization of financing costs and the estimated interest
    portion of rental expenses. For the one month ended January 31, 1996 and the
    eight months ended August 31, 1997, earnings were insufficient to cover
    fixed charges by $0.4 million and $3.1 million, respectively.


                                       52
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS


    You should read the following discussion along with the consolidated
financial statements of DIMAC Corporation, AmeriComm Holdings and DIMAC
Marketing appearing elsewhere in this prospectus. For information regarding the
pro forma financial condition of DIMAC Corporation, please read the section
labeled "DIMAC Corporation Unaudited Pro Forma Consolidated Statements" included
in this prospectus.



    The financial results of DIMAC Marketing for all periods prior to February
1, 1996 reflect the operations of DIMAC Marketing under a prior owner. The
consolidated financial statements for the period from February 1, 1996 to
December 31, 1996 reflect the financial results of DIMAC Marketing under a new
basis of accounting that reflects the fair value of assets acquired and
liabilities assumed, the related financing costs, and all debt incurred in
connection with the purchase of DIMAC Marketing by Heritage Media. Accordingly,
the financial information for DIMAC Marketing before and after the Heritage
Media purchase is not directly comparable in all material respects. We derived
the information relating to DIMAC Marketing's twelve months ended December 31,
1996 by combining the financial results of DIMAC Marketing for the period from
January 1, 1996 to January 31, 1996, while under prior ownership, and for the
period from February 1, 1996 to December 31, 1996, following the Heritage Media
purchase, including purchase accounting adjustments for the Heritage Media
purchase.



    The consolidated financial statements for the period from September 1, 1997
to December 31, 1997 reflect the financial results of DIMAC Marketing under a
new basis of accounting that reflects the fair value of assets acquired and
liabilities assumed in connection with the purchase of Heritage Media by News
Corporation. Accordingly, the financial information for DIMAC Marketing before
and after the News Corporation purchase are not directly comparable in all
material respects. We derived the information relating to DIMAC Marketing's
twelve months ended December 31, 1997 by combining the financial results of
DIMAC Marketing for the period from January 1, 1997 to August 31, 1997, while
under Heritage Media ownership, and for the period from September 1, 1997 to
December 31, 1997, following the News Corporation purchase, including purchase
accounting adjustments for the News Corporation purchase. We derived the
information related to DIMAC Marketing's six months ended December 31, 1997 by
combining the financial results of DIMAC Marketing for the period from July 1,
1997 to August 31, 1997 while under Heritage Media ownership, and for the period
from September 1, 1997 to December 31, 1997, following the News Corporation
purchase, including purchase accounting adjustments for the News Corporation
purchase.



DIMAC CORPORATION


    OVERVIEW


    On June 26, 1998 we completed the acquisitions of AmeriComm Holdings and
DIMAC Marketing for aggregate consideration of $425.8 million (including fees
and expenses relating to these acquisitions and assumed indebtedness). We
financed these acquisitions with $100.0 million of cash equity contributed by
affiliates of McCown De Leeuw, $157.6 million of borrowings under our senior
secured credit facility and $168.3 million of assumed indebtedness.



    We refinanced certain of the assumed indebtedness with the proceeds of our
notes offering, DIMAC Holdings' notes offering, an additional equity
contribution from affiliates of McCown De Leeuw and other investors and $45.0
million of additional term loans under our senior secured credit facility. $30.0
million of DIMAC Holdings' notes and $100.0 million of our notes were initially
issued on October 22, 1998 under Rule 144A of the Securities Act. The net
proceeds from the issuance were $29.4 million and $94.2 million, respectively.
As of March 31, 1999, we had debt outstanding of $312.3 million, consisting of
approximately $206.9 million out of a total of $270.0 million senior secured
credit facility, $97.3 million aggregate principal amount of our notes, net of
unamortized original issue discount, and $8.1 million of capital leases.


                                       53
<PAGE>

    The following tables summarize results of operations for the three-month
period ended March 31, 1999, the combined predecessor companies, AmeriComm
Holdings and DIMAC Marketing, each for the three month period ended March 31,
1998, the period from our inception on May 12, 1998 through December 31, 1998
and the combined predecessor companies, each for the six-month period ended
December 31, 1997. We had no operating activities from the period from our
Inception to June 26, 1998.



THREE MONTHS ENDED MARCH 31, 1999 COMPARED TO THREE MONTHS ENDED MARCH 31, 1998



<TABLE>
<CAPTION>
                                                         DIMAC
                                                      CORPORATION
                                                          AND           AMERICOMM          DIMAC       COMBINED DIMAC
                                                     SUBSIDIARIES       HOLDINGS         MARKETING      MARKETING AND
                                                     THREE MONTHS     THREE MONTHS     THREE MONTHS       AMERICOMM
                                                         ENDED            ENDED            ENDED       HOLDINGS THREE
                                                       MARCH 31,        MARCH 31,        MARCH 31,      MONTHS ENDED
                                                         1999             1998             1998        MARCH 31, 1998
                                                      (UNAUDITED)      (UNAUDITED)      (UNAUDITED)      (UNAUDITED)
                                                    ---------------  ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>              <C>
                                                                              (IN MILLIONS)
Net sales.........................................    $    85,710      $    46,373      $    49,057      $    95,430
Cost of sales.....................................         60,794           33,455           33,225           66,680
                                                    ---------------  ---------------  ---------------  ---------------
  Gross profit....................................         24,916           12,918           15,832           28,750
  Selling, general and administrative expenses....         29,253           11,957           12,999           24,956
                                                    ---------------  ---------------  ---------------  ---------------
Operating income (loss)...........................         (4,337)             961            2,833            3,794
Interest, net.....................................          8,153            4,745            2,247            6,992
                                                    ---------------  ---------------  ---------------  ---------------
Income (loss) before income taxes.................        (12,490)          (3,784)             586           (3,198)
Income tax provision (benefit)....................             --           (1,509)             490           (1,019)
                                                    ---------------  ---------------  ---------------  ---------------
Net income (loss).................................    $   (12,490)     $    (2,275)     $        96      $    (2,179)
                                                    ---------------  ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------  ---------------
</TABLE>



PERIOD FROM OUR INCEPTION ON MAY 12, 1998 TO DECEMBER 31, 1998 COMPARED TO THE
  SIX MONTHS ENDED DECEMBER 31, 1997



<TABLE>
<CAPTION>
                                                             SIX MONTHS                       SIX MONTHS ENDED
                                              PERIOD FROM    ENDED DEC.                        DEC. 31, 1997
                                              MAY 12, 1998    31, 1997       SIX MONTHS        COMBINED DIMAC
                                               TO DEC. 31     AMERICOMM    ENDED DEC. 31,      MARKETING AND
                                               1998 DIMAC     HOLDINGS       1997 DIMAC      AMERICOMM HOLDINGS
                                              CORPORATION    (UNAUDITED)      MARKETING         (UNAUDITED)
                                              ------------  -------------  ---------------  --------------------
<S>                                           <C>           <C>            <C>              <C>
                                                                        (IN MILLIONS)
Net sales...................................  $      191.4  $       104.5  $          86.5  $              191.0
Cost of sales...............................         131.1           72.8             57.2                 130.0
                                              ------------  -------------  ---------------  --------------------
Gross profit................................          60.3           31.7             29.3                  61.0
Selling, general and
  administrative expenses...................          51.5           24.2             25.9                  50.1
                                              ------------  -------------  ---------------  --------------------
Operating income............................           8.8            7.5              3.4                  10.9
Interest expense, net.......................          17.1            9.6              3.8                  13.4
                                              ------------  -------------  ---------------  --------------------
Income (loss) before income
  taxes and discontinued
  operations................................          (8.3)          (2.1)            (0.4)                 (2.5)
Income tax provision
  (benefit).................................          (2.3)          (0.4)             0.5                   0.1
                                              ------------  -------------  ---------------  --------------------
Loss before discontinued
  operations and extraordinary
  item......................................  $       (6.0) $        (1.7) $          (0.9) $               (2.6)
                                              ------------  -------------  ---------------  --------------------
                                              ------------  -------------  ---------------  --------------------
</TABLE>


                                       54
<PAGE>

RESULTS OF OPERATIONS



THREE MONTHS ENDED MARCH 31, 1999 COMPARED TO THREE MONTHS ENDED MARCH 31, 1998



    NET SALES for the three-month period ended March 31, 1999 decreased $9.7
million to $85.7 million, or 10.2%, from the comparable 1998 period. The overall
decrease in net sales was primarily related to a decrease in net sales for both
the direct mail products and services and other printing and converting products
segment. Specifically, the decrease in net sales was due to downturns in volumes
resulting from customer budget reductions and postponements of client campaigns,
the loss of business from certain significant customers and the continued
decline in our impact mailer product.



    GROSS PROFIT for the three-month period ended March 31, 1999 decreased $3.8
million to $24.9 million, or 13.3%, from the comparable 1998 period. Gross
profit, as a percent of net sales, decreased to 29.1% for the three-month period
ended March 31, 1999 as compared to 30.1% for the comparable 1998 period. The
decrease in gross profit dollars and as a percent of net sales is mostly
attributable to the decrease in net sales for direct mail products and services
and other printing and converting products discussed above, the change in the
mix of business and higher material costs incurred as part of sample production
work on potential new products.



    SELLING AND ADMINISTRATIVE EXPENSES for the three month period ended March
31, 1999 increased $4.3 million to $29.3 million, or 17.2% from the comparable
1998 period. Selling and administrative expenses, as a percent of net sales,
increased to 34.1% for the three-month period ended March 31, 1999 as compared
to 26.2% for the comparable 1998 period. The increase in selling and
administrative expenses is mostly related to the increased amortization expense
from certain acquired intangible assets, costs incurred related to Y2K
compliance, additional corporate and operational wages and impact of charging
the amortizable life of goodwill perspectively from 40 to 20 years in the first
quarter of 1999.



    OPERATING INCOME for the three-month period ended March 31, 1999 decreased
by $8.1 million to a $4.3 million operating loss, or 214.3%, from the comparable
1998 period. The decrease in operating income was due to the decrease in gross
profit and the increase in selling and administrative expenses discussed above.



    INTEREST EXPENSE for the three-month period ended March 31, 1999 was $8.2
million or 9.5% of net sales as compared to $7.0 million or 7.3% of net sales
for the comparable 1998 period. The increase in interest expense is due to (i)
the increase in the amortization of deferred finance costs and (ii) the increase
in the weighted average interest rate for the three-month period ended March 31,
1999 of 10.6% as compared to 9.5% for the comparable 1998 period. The increase
in the weighted average interest rate is due to the increased cost of funds
under the senior secured credit facility and the senior subordinated
indebtedness as compared to the cost of borrowing for the predecessor companies.



    The effective income tax rate was 0% and (31.9)% for the three-month periods
ended March 31, 1999 and 1998, respectively. We have not recognized any benefit
from the future use of net operating losses generated during the three-month
period ended March 31, 1999 because our assumptions of future profitable
operations contain risks that do not provide sufficient assurance to currently
recognize those tax benefits.



PERIOD FROM OUR INCEPTION ON MAY 12, 1998 TO DECEMBER 31, 1998 COMPARED TO THE
  SIX MONTHS ENDED DECEMBER 31, 1997



    NET SALES for the period ended December 31, 1998 increased $0.4 million to
$191.4 million, or 0.2%, from the comparable 1997 period. The overall increase
in net sales was primarily related to an increase in net sales for direct mail
products and services as net sales for other printing and converting products,
such as custom mailer and pressure sensitive labels, was relatively flat over
this period.


                                       55
<PAGE>

Specifically, the increase in net sales for direct mail products and services
was due to increases in production and program development services.



    GROSS PROFIT for the period ended December 31, 1998 decreased $0.7 million
to $60.3 million, or 1.1%, from the comparable 1997 period. Gross profit, as a
percent of net sales, decreased to 31.5% for the six month period ended December
31, 1998 from 31.9% for the comparable 1997 period. The decrease in gross profit
dollars is mostly attributable to the increase in cost of sales for both direct
mail products and services and other printing and converting products. The
decrease in gross profit in dollars and as a percentage of net sales is due to
the erosion of profit margins as a result of lower average paper prices in the
underlying paper market and higher relative material costs due to lower vendor
rebates realized in the 1998 period.



    SELLING AND ADMINISTRATIVE EXPENSES for the period ended December 31, 1998
increased $1.4 million to $51.5 million, or 2.8% from the comparable 1997
period. Selling and administrative expenses, as a percent of net sales,
increased to 26.9% for the period ended December 31, 1998 as compared to 26.2%
for the comparable 1997 period. The increase in selling and administrative
expenses is mostly related to the increase in the amortization of certain
acquired intangible assets from the June 26, 1998 acquisitions for AmeriComm
Holdings and DIMAC Marketing.



    OPERATING INCOME for the period ended December 31, 1998 decreased by $2.1
million to $8.8 million, or 19.3%, from the comparable 1997 period. The decrease
in operating income was due to the decrease in gross profit and the increase in
selling and administrative expenses discussed above.



    INTEREST EXPENSE for the period ended December 31, 1998 was $17.1 million or
8.9% of net sales as compared to $13.4 million or 7.0% of net sales for the
comparable 1997 period. The increase in interest expense is due to (i) the
increase in the amortization of deferred finance costs and (ii) the increase in
the weighted average interest rate for the period ended December 31, 1998 of
10.4% as compared to 9.0% for the comparable 1997 period. The increase in the
weighted average interest rate is due to the increased cost of funds under our
senior secured credit facility and our senior subordinated indebtedness as
compared to the cost of borrowing for the predecessor companies.



    INCOME TAX BENEFIT for the period ended December 31, 1998 was $2.3 million
resulting in an effective tax rate of 28%. The income tax benefit was reduced
for certain nondeductible amortization and other expenses and the change in the
valuation reserve.



    As of December 31, 1998, $41.9 million of cumulative net operating loss
carryforward benefits may be used to offset future taxable income, subject to
their expirations, beginning in 2004 and continuing through 2018. Utilization of
the net operating losses may be limited to certain subsidiaries and limited by
any future issuance of stock by us.


AMERICOMM HOLDINGS

    OVERVIEW

    Historically, AmeriComm Holdings has managed its operations by four product
lines: direct mail products, mailer systems, custom pressure sensitive labels
and custom envelopes. Net sales from these product lines are as follows:


<TABLE>
<CAPTION>
                                                                  FISCAL YEAR ENDED
                                                                     DECEMBER 31,                           SIX MONTHS
                                                                 --------------------  SIX MONTHS ENDED        ENDED
                                                                   1996       1997       JUNE 30, 1997     JUNE 26, 1998
                                                                 ---------  ---------  -----------------  ---------------
<S>                                                              <C>        <C>        <C>                <C>
                                                                                      (IN MILLIONS)
Direct mail products...........................................  $    13.4  $    45.6      $    16.0         $    27.1
Mailer systems.................................................       26.8       43.7           21.4              20.4
Custom pressure sensitive labels...............................       21.3       51.0           24.4              23.8
Custom envelopes...............................................       49.8       50.8           24.8              21.8
                                                                 ---------  ---------          -----             -----
                                                                 $   111.3  $   191.1      $    86.6         $    93.1
                                                                 ---------  ---------          -----             -----
                                                                 ---------  ---------          -----             -----
</TABLE>


                                       56
<PAGE>

    AmeriComm Holdings' net sales in 1994 were $66.0 million. Since then,
AmeriComm Holdings has pursued an acquisition campaign to enhance its product
offerings. For the period ended December 31, 1997, net sales had grown to $191.1
million, an increase over 1994 levels of 189.5%. The following table outlines
AmeriComm Holdings' acquisitions since 1994.



<TABLE>
<CAPTION>
ENTITY ACQUIRED                                        DATE                           EXPERTISE
- -----------------------------------------------  ----------------  -----------------------------------------------

<S>                                              <C>               <C>
Transkrit Corporation..........................  June 1996         Direct mail, custom mailers, custom pressure
                                                                   sensitive labels.

Label America, Inc.............................  February 1997     Custom pressure sensitive labels.

AmeriComm Direct Marketing, Inc................  April 1997        Direct marketing products and services.

Cardinal Marketing, Inc. and Cardinal Marketing
  of New Jersey, Inc...........................  March 1998        Customer profiling and response analysis
                                                                   primarily to the financial services and retail
                                                                   industries.
</TABLE>


RESULTS OF OPERATIONS


SIX MONTHS ENDED JUNE 26, 1998 COMPARED TO SIX MONTHS ENDED JUNE 30, 1997



<TABLE>
<CAPTION>
                                                                        SIX MONTHS ENDED
                                                                  ----------------------------
                                                                  JUNE 30, 1998  JUNE 30, 1997
                                                                  -------------  -------------
                                                                         (IN MILLIONS)
<S>                                                               <C>            <C>
Net sales.......................................................    $    93.1      $    86.6
Cost of products sold...........................................         68.0           60.8
                                                                       ------         ------
Gross profit....................................................         25.1           25.8
Selling, general and administrative expenses....................         25.6           22.0
                                                                       ------         ------
Operating income (loss).........................................         (0.5)           3.8
Interest expense, net...........................................          9.7            7.4
                                                                       ------         ------
Loss before income taxes........................................        (10.2)          (3.6)
Income tax benefit..............................................         (3.1)          (0.8)
                                                                       ------         ------
Net loss........................................................    $    (7.1)     $    (2.8)
                                                                       ------         ------
                                                                       ------         ------
</TABLE>



    NET SALES for the six-month period ended June 26, 1998 increased $6.5
million to $93.1 million or 7.5% from the comparable 1997 period. The overall
increase in net sales was due to the acquisitions of AmeriComm Direct Marketing,
Cardinal Marketing and Cardinal Marketing of New Jersey. Specifically, the
increase in net sales for direct mail products was due to the afore-mentioned
acquisitions. Net sales for mailer systems decreased $1.0 million to $20.4
million from the comparable 1997 period. Mailer systems net sales decreased due
to an overall decline in core commercial products. Core commercial products are
mailers that use impact printing technologies which are ready-to-mail,
multi-part spot carbon or carbonless forms. The decrease in net sales for core
commercial products is equally due to a decrease in volume and a decrease in
sales price. The decrease in volume is due to the rapid growth of new
technologies in printing mailer forms. These new technologies include laser,
ink-jet and other non-impact printers. The decrease in sales price is due to
competitive pricing pressures in a declining market. Net sales for custom
pressure sensitive labels decreased $0.6 million to $23.8 million from the
comparable 1997 period. The decrease in net sales for custom pressure sensitive
labels was due to the decrease in volume from a significant customer partially
offset by the impact of AmeriComm Holdings' acquisition of Label America. Net
sales for custom envelopes decreased $3.0 million to $21.8 million from the
comparable 1997 period. The decrease in net sales for custom envelopes of $1.3
million and $1.7 million due to a decline in the underlying paper prices and
units shipped, respectively, reflecting a mildly softer envelope market.


                                       57
<PAGE>

    GROSS PROFIT for the six-month period ended June 26, 1998 decreased $0.7
million to $25.1 million, or 2.7%, from the comparable 1997 period. Gross
profit, as a percentage of net sales, decreased to 27.0% for the six-month
period ended June 26, 1998 from 29.8% for the comparable 1997 period. The
decrease in gross profit is primarily due to the reduction in net sales and
reduced margins for mailer systems, custom pressure sensitive labels and custom
envelopes product lines. These decreases were partially offset by the increase
in gross profit due to the increase in net sales for direct mail products and
services.



    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES for the six month period ended
June 26, 1998 increased $3.6 million to $25.6 million, or 16.4%, from the
comparable 1997 period. Selling, general and administrative expenses, as a
percentage of net sales, increased to 27.5% for the six month period ended June
26, 1998 from 25.4% for the comparable 1997 period. The increase in these costs
is attributable to the amortization of certain intangible assets recorded in
conjunction with the afore-mentioned acquisitions and a planned increase in
staffing of direct mail sales professionals and account executives to execute
our direct mail strategy.



    LOSS FROM OPERATIONS for the six month period ended June 26, 1998 was $0.5
million, as compared to income from operations of $3.8 million for the
comparable 1997 period. The decrease in operating income is due to the decrease
in gross profit and increase in selling, general and administrative expenses,
discussed above.



    INTEREST EXPENSE for the six month period ended June 26, 1998 was $9.7
million, or 10.4% of net sales, as compared to $7.4 million, or 8.5% of net
sales, for the comparable 1997 period. The increase in interest expense is due
to the increased borrowings on the line of credit to finance the acquisitions of
Cardinal Marketing and Cardinal Marketing of New Jersey and to fund the purchase
of certain direct mail production equipment and the issuance of the AmeriComm
Holdings Senior Notes on April 24, 1997 to fund AmeriComm Holdings' acquisition
of AmeriComm Direct Marketing, Inc. The weighted average interest rate for the
six month periods ended June 26, 1998 and June 30, 1997 was 12.3% and 12.0%,
respectively. The increase in the weighted average interest rate is due to the
AmeriComm Holdings Senior Notes borrowings.



    INCOME TAX BENEFIT for the six month period ended June 26, 1998 was $3.1
million as compared to $0.8 million for the comparable 1997 period resulting in
effective tax rates of 30% and 22%, respectively.



YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996



    NET SALES for the year ended December 31, 1997 increased $79.8 million to
$191.1 million, or 71.7%, from the comparable 1996 period. The overall increase
in net sales was due to AmeriComm Holdings' acquisitions of Transkrit
Corporation, Label America and AmeriComm Direct Marketing. Net sales for mailer
systems products increased 63.1%, or $16.9 million, from 1996 to 1997 due to the
acquisition of Transkrit Corporation. Net sales for direct mail products
increased 240.3%, or $32.2 million, due to AmeriComm Holdings' acquisition of
AmeriComm Direct Marketing and Transkrit Corporation. Net sales for custom
pressure sensitive labels increased 139.4%, or $29.7 million, due to the
acquisitions of Label America and Transkrit Corporation. Net sales for custom
envelopes increased 2.0%, or $1.0 million from 1996 to 1997. The increase in net
sales for custom envelopes was due to an increase in units shipped by 12.7% or
$6.3 million particularly offset by a decrease in the average unit price of 9.5%
or $5.3 million.



    GROSS PROFIT for the year ended December 31, 1997 increased $26.4 million to
$57.5 million, or 84.9%, from the comparable 1996 period. In addition, gross
profit as a percentage of net sales, increased from 27.9% for 1996 to 30.0% for
1997. The increase in gross profit in dollars and as percent of net sales is
mostly attributable to the higher-margin product lines acquired in AmeriComm
Holdings' acquisitions of Label America and AmeriComm Direct Marketing in 1997
and Transkrit Corporation in 1996.


                                       58
<PAGE>

    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES increased $20.6 million from
1996 to 1997 due to the acquisitions of Transkrit Corporation, Label America and
AmeriComm Direct Marketing. Selling, general and administrative expenses, as a
percent of net sales, increased to 24.0% from 22.6% from the comparable 1996
period. The increase in selling, general and administrative expenses is the
result of the acquisitions of Transkrit Corporation, Label America and AmeriComm
Direct Marketing which historically, because of the nature of their businesses,
incur higher percentage of these costs.



    INCOME FROM OPERATIONS for the year ended December 31, 1997 was $11.7
million, or 6.1% of net sales as compared to $5.9 million or 5.3% of net sales
for the comparable 1996 period. The increase of $5.8 million is the result of
AmeriComm Holdings' acquisitions of Transkrit Corporation, Label America and
AmeriComm Direct Marketing. The increase in income from operations as a percent
of net sales from 1996 to 1997 is due to the increase in gross profit from the
acquired product lines reduced, to a lesser extent, by the increase in selling,
general and administrative expenses.



    INTEREST EXPENSE for the year ended December 31, 1997 increased $8.9
million, or 109.9%, to $17.0 million from $8.1 million for 1996. The weighted
average interest rate for the year ended December 31, 1997 was 12.5% as compared
to 12.2% for the comparable 1996 period. The increase in the weighted average
interest rate from 1996 to 1997 is due to the issuance of the $100.0 million
AmeriComm Direct Marketing Senior Notes on June 28, 1996.



    INCOME TAX benefit for the years ended December 31, 1997 and 1996 was $(1.0)
million and $(0.6) million, respectively, resulting in effective tax rates of
18.9% and 28.3%, respectively. The decrease in the effective tax rate is
primarily related to non-deductible amortization and other expenses and certain
minimum state income taxes.



    As of December 31, 1997, $7.9 million of cumulative net operating loss
carryforward benefits have been recognized based upon the expected reversals of
temporary differences into taxable income and management's estimate of future
taxable income for the period prior to the expiration of the net operating loss
carryforwards. We expect to generate taxable income prior to the expiration of
the net operating loss carryforward. Taxable income of $7.9 million would have
to be realized prior to the year ended December 31, 2011 to ensure realizability
of the net operating loss carryforward for federal income tax purposes. The
cumulative net operating loss carryforward, generated from 1989 through 1996,
will begin to expire in 2004 and continue through 2011. The cumulative net
operating loss of $7.9 million at December 31, 1997 has increased from a
cumulative net operating loss carryforward of $7.6 million at December 31, 1996.


                                       59
<PAGE>
DIMAC MARKETING

    OVERVIEW

    Historically, DIMAC Marketing managed its operations by the following
business units. Sales from these business units are as follows:


<TABLE>
<CAPTION>
                                                                      TWELVE MONTHS ENDED
                                                                                                               SIX MONTHS
                                                                          DECEMBER 31,                            ENDED
                                                                      --------------------  SIX MONTHS ENDED    JUNE 26,
                                                                        1996       1997       JUNE 30, 1997       1998
                                                                      ---------  ---------  -----------------  -----------
<S>                                                                   <C>        <C>        <C>                <C>
                                                                                         (IN MILLIONS)
DIMAC Marketing-St. Louis...........................................  $    81.6  $    80.3      $    42.1       $    43.9
DIMAC Marketing-East
  (formerly Direct Marketing Group, Inc.)...........................       18.0       19.6            9.9             7.5
The McClure Group Inc...............................................       37.3       41.6           21.4            20.4
Palm Coast Data Inc.................................................       20.3       22.2           11.4            11.6
MBS/Multimode Inc...................................................       11.0       17.4            8.5             9.9
Wilcox & Associates Inc.............................................       10.1       11.3            6.0             7.5
DIMAC Marketing-West................................................       10.7         --             --              --
Eliminations........................................................      (10.6)     (14.5)          (7.9)           (7.6)
                                                                      ---------  ---------          -----           -----
                                                                      $   178.4  $   177.9      $    91.4       $    93.2
                                                                      ---------  ---------          -----           -----
                                                                      ---------  ---------          -----           -----
</TABLE>



    Until May 1994, DIMAC Marketing's business consisted primarily of an
operations facility in St. Louis. In addition to production, DIMAC Marketing-St.
Louis offered program development services, such as creative development and
market planning and information data processing. Sales for 1994 were $100.0
million and centered primarily around the AT&T account. Since 1994, DIMAC
Marketing has embarked upon a strategy to broaden its direct marketing services
by acquiring companies that enhanced its direct mail service offerings and by
building a more diverse customer base. For the twelve months ended December 31,
1997, DIMAC Marketing had $177.9 million in sales, a 77.9% increase over fiscal
1994.


    The following table sets forth the acquisitions DIMAC Marketing has
completed since 1994:


<TABLE>
<CAPTION>
ENTITY ACQUIRED                              DATE                               EXPERTISE
- --------------------------------------  ---------------  --------------------------------------------------------
<S>                                     <C>              <C>
Direct Marketing Group, Inc...........  May 1994         Strategic and creative services, information processing
                                                          services, production.
Palm Coast Data.......................  May 1995         Fulfillment/subscription management with a publishing
                                                          industry specialization.
The McClure Group.....................  October 1995     Full complement of program development services with an
                                                          insurance and healthcare industry specialization.
Wilcox & Associates...................  March 1996       Transitional marketing services, primarily for the
                                                          banking industry.
MBS/Multimode.........................  May 1996         Database marketing services, primarily to retail and
                                                          catalog industries.
</TABLE>


                                       60
<PAGE>
RESULTS OF OPERATIONS


SIX MONTHS ENDED JUNE 26, 1998 COMPARED TO SIX MONTHS ENDED JUNE 30, 1997



<TABLE>
<CAPTION>
                                                                                              SIX MONTHS ENDED
                                                                                      --------------------------------
                                                                                       JUNE 26, 1998    JUNE 30, 1997
                                                                                      ---------------  ---------------
<S>                                                                                   <C>              <C>
                                                                                               (IN MILLIONS)
Sales...............................................................................     $    93.2        $    91.4
Cost of sales.......................................................................          61.8             60.3
                                                                                             -----            -----
Gross profit........................................................................          31.4             31.1
Selling, general and administrative expenses........................................          26.6             29.0
                                                                                             -----            -----
Operating income....................................................................           4.8              2.1
Interest expense, net...............................................................           4.6              4.6
                                                                                             -----            -----
Income (loss) before income taxes and discontinued operations.......................           0.2             (2.5)
Income tax expense..................................................................           0.6               --
                                                                                             -----            -----
Loss before discontinued operation..................................................     $    (0.4)       $    (2.5)
                                                                                             -----            -----
                                                                                             -----            -----
</TABLE>



    SALES for the six months ended June 26, 1998 increased 2.0% to $93.2 million
compared to $91.4 million for the comparable 1997 six month period. Sales growth
in the first six months of 1998 was primarily due to servicing certain new
assignments, primarily at MBS/Multimode. In addition, DIMAC Marketing-East's
revenues decreased and Wilcox & Associates' revenues increased in an equal
amount, reflecting the fact that certain agency services were transferred from
DIMAC Marketing-East to Wilcox & Associates effective January 1, 1998.



    GROSS PROFIT for the six months ended June 26, 1998 increased 0.6% to $31.4
million compared to $31.2 million for the comparable period in 1997. Gross
profit as a percentage of sales decreased from 34.1% in the first six months of
1997 to 33.7% in the first six months of 1998. The decrease in gross profit as a
percentage of sales is primarily attributable to a shift in the mix of
production services between work performed internally and work subcontracted
from third-party vendors. Subcontracted services, the need for which can arise
from both capacity or capability constraints, generally result in lower gross
profit margins than services performed internally.


    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES for the six months ended June
26, 1998 decreased 8.3% to $26.6 million compared to $29.0 million for the
comparable 1997 six month period. As a percent of sales selling, general and
administration expenses decreased from 31.7% in the first six months of 1997 to
28.5% in the first six months of 1998. The decrease in these costs is primarily
attributable to the $1.4 million decrease in amortization of intangible assets.
When News Corporation purchased DIMAC Marketing in August 1997, the recorded
goodwill was reduced by approximately $102.2 million and has resulted in lower
amortization charges in the subsequent periods.

    OPERATING INCOME for the six months ended June 26, 1998 increased 128.6% to
$4.8 million compared to $2.1 million for the comparable 1997 six month period.
As a percent of sales, income from operations increased from 2.3% in the first
six months of 1997 to 5.1% in the first six months of 1998. The increase in
operating income is primarily due to the closure of the Hayward production
facility in 1997 (which had losses of $1.3 million in the first six-months of
1997) combined with the decrease in selling, general and administrative expenses
discussed above.


    INTEREST EXPENSE for the six months ended June 26, 1998, at $4.6 million,
was relatively stable compared to the comparable 1997 six month period.



    INCOME TAX EXPENSE for the six month period ended June 26, 1998 was $0.6
million as compared to $0.0 million for the comparable 1997 period. After giving
consideration to the portion of amortization of intangibles which is
nondeductible for income tax purposes, the effective tax rates for both periods
are relatively consistent.


                                       61
<PAGE>

TWELVE MONTHS ENDED DECEMBER 31, 1997 COMPARED TO TWELVE MONTHS ENDED DECEMBER
  31, 1996



    SALES in 1997 decreased 0.3% to $177.9 million compared to $178.4 million in
1996. The decrease in 1997 sales was primarily attributable to a reduction in
program spending from DIMAC Marketing's most significant customer, AT&T. In
addition, in order to secure a longer term contract with up-side potential,
DIMAC Marketing implemented a lower pricing grid for the AT&T account. These
decreases were in part offset by increases at The McClure Group, reflecting the
full year effect of new business generated toward the end of 1996 and the full
year effect of DIMAC Marketing's acquisition of MBS/ Multimode.


    GROSS PROFIT in 1997 decreased 3.8% to $60.4 million compared to $62.8
million in 1996. Gross profit as a percentage of sales declined from 35.2% in
1996 to 33.9% in 1997. This decline resulted primarily from lower pricing and
volumes from AT&T and certain other of DIMAC Marketing's customers.

    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES in 1997 increased to $54.9
million compared to $50.8 million in 1996. As a percentage of sales, selling,
general and administrative expenses increased from 28.5% in 1996 to 30.9% in
1997. The addition of sales and client service personnel contributed to the
increase along with higher commission expense. Additionally, general and
administrative expenses grew by 8.1% in 1997 versus 1996 due to a combination of
increased headcount in support functions, salary increases and higher employee
benefit costs.

    OPERATING INCOME for the year ended December 31, 1997, was $5.5 million, or
3.1% of sales as compared to $12.0 million or 6.7% of sales for the comparable
1996 period. The decrease in income from operations as a percent of sales from
1997 to 1996 is due to the factors mentioned above.


    INTEREST EXPENSE in 1997 increased to $8.4 million, compared to $8.1 million
in 1996.



    INCOME TAX EXPENSE for the years ended December 31, 1997, and 1996, was $0.5
million and $3.7 million, respectively. After giving consideration to the
portion of amortization of intangibles which is nondeductible for income tax
purposes, the effective tax rates for both periods are relatively consistent.



LIQUIDITY AND CAPITAL RESOURCES OF OUR COMPANY



    Net cash provided by or used in operating activities was $14.7 million and
$(5.8) million for the period from our inception on May 12, 1998 to December 31,
1998 and the three-month period ended March 31, 1999, respectively. Net cash
provided by operating activities for the period from our inception on May 12,
1998 to December 31, 1998 was due to $9.2 million of cash generated from
operations and $5.5 million of cash generated by working capital. Net cash used
in operating activities for the three-month period ended March 31, 1999 was due
to $2.3 million of cash used in operations and a $3.5 million increase in
working capital.



    Net cash used in investing activities was ($250.7) million and $(4.0)
million for the period from inception to December 31, 1998 and the three-month
period ended March 31, 1999, respectively. Net cash used in investing activities
for the period from our inception on May 12, 1998 to December 31, 1998 was
primarily due to a $204.0 million payment for the purchase of DIMAC Marketing, a
$38.2 million payment for the purchase of AmeriComm Holdings and $7.9 million of
cash used to purchase property and equipment. Net cash used in investing
activities for the three-month period ended March 31, 1999 is attributable to
purchases of capital expenditures.



    Net cash provided by financing activities was $245.9 million and $17.2 for
the period from our inception to December 31, 1998 and the three month period
ended March 31, 1999, respectively. Net cash provided by financing activities
for the period from inception to December 31, 1998 consists of $245.9 million
provided by the issuance of common stock, term loans, and notes used to finance
the merger acquisitions of DIMAC Marketing and AmeriComm Holdings and the
retirement of certain indebtedness. Net cash provided by financing activities
for the three-month period ended March 31,


                                       62
<PAGE>

1999 was due to a $15.0 million capital infusion by DIMAC Holdings and $2.7
million borrowed on the revolving loan facility.



    Our debt capitalization consists of $100.0 million aggregate principal
amount of our notes and a committed $270.0 million senior secured credit
facility of which $63.1 million was available at March 31, 1999. Pursuant to a
First Amendment to the senior secured credit agreement dated March 29, 1999, the
lenders party to the senior secured credit agreement have no obligation to make
additional revolving loans to us until we comply with certain financial ratios
and tests under the senior secured credit agreement. Pursuant to a Second
Amendment to our senior secured credit agreement, dated as of July 23, 1999, we
borrowed $30.0 million in additional term and revolving loans on July 30, 1999.
In addition, the maximum availability on our revolving loan credit facility was
reduced to $46.7 million and initial amortization payments were deferred until
2001 when $10.5 million of principal payments will become due. The borrowings
under the senior secured credit facility and the notes will increase debt
service costs. The notes will accrue interest at 12 1/2% per year and will be
payable semi-annually commencing April 1, 1999. The notes will mature on October
1, 2008. The senior secured credit facility and the notes indenture limit our
ability to incur additional debt, to pay dividends, to redeem capital stock and
to sell certain assets. We may incur additional indebtedness as long as our
consolidated coverage ratio is greater than certain minimum levels or if such
additional indebtedness fits within certain exceptions. The senior secured
credit facility bears interest at various interest rates plus a margin ranging
from 2.75% to 3.50%. Until December 31, 2000, for so long as we are unable to
comply with a leverage test in our senior secured credit agreement, the margin
will be increased by 0.25% in excess of the margin otherwise applicable. Loans
under the senior secured credit facility will mature from June 2004 to December
2006. Interest on DIMAC Holdings' notes is not payable in cash until December
31, 2003. Thereafter, DIMAC Holdings will rely on us to provide it with cash to
meet its principal and interest payment requirements. Management believes that
based on current financial performance and anticipated growth, cash flow from
operations, together with the available sources of funds, will be adequate to
make required payments of interest on our indebtedness, to fund anticipated
capital expenditures and working capital requirements and to enable us to comply
with the terms of our debt agreements through December 31, 2000. After December
31, 2000, management believes that we will need to amend or refinance our senior
secured credit facility and possibly our other indebtedness. We expect that
capital expenditures, exclusive of acquisitions, will be approximately $10.0 to
$15.0 million annually from 1999 and 2004. Our future operating performance and
ability to service or refinance the notes and to extend or refinance the senior
secured credit facility will be subject to future economic conditions and to
financial, business and other factors, many of which are beyond our control.


HISTORICAL LIQUIDITY AND CAPITAL RESOURCES

    AMERICOMM HOLDINGS


    Net cash provided by operating activities was $4.0 million, $6.5 million,
$1.0 million and $7.1 million for the six-month period ended June 26, 1998, the
three-month period ended March 31, 1998 and the years ended December 31, 1997
and 1996, respectively. Net cash provided by operating activities for the
six-month period ended June 26, 1998 was $1.1 million of cash generated from
operations and $2.9 million of cash from working capital. Net cash generated by
operating activities for the three-month period ended March 31, 1998 was
generated by working capital. The decrease in net cash provided by operating
activities for the year ended December 31, 1997 as compared to December 31, 1996
was due to the increase in working capital of $12.5 million partially offset by
the decrease of $7.0 million of net loss before noncash charges.



    Net cash used in investing activities was $10.4 million, $7.0 million, $38.9
million and $79.8 million for the six-month periods ended June 26, 1998, the
three-month period ended March 31, 1998 and the years ended December 31, 1997
and 1996, respectively. Net cash used in investing activities for the six and
three-month periods ended June 26, 1998 and March 31, 1998, respectively,
reflects the purchases of property and equipment. The decrease in net cash used
in investing activities for the year ended


                                       63
<PAGE>

December 31, 1997 as compared to December 31, 1996 is mostly due to AmeriComm
Holdings' acquisition of Label America for $9.5 million and AmeriComm Direct
Marketing for $25.0 million during the year ended December 31, 1997 as compared
to AmeriComm Holdings' acquisition of Transkrit Corporation for $79.4 million
during the year ended December 31, 1996.



    Capital expenditures, excluding acquisitions but including purchases under
capital leases, were $5.7 million, $2.3 million, $4.6 million and $3.5 million
for the six-month period ended June 26, 1998, the three-month period ended March
31, 1998 and for the years ended December 31, 1997 and 1996, respectively.
Capital expenditures for the six and three-month periods ended June 26, 1998 and
March 31, 1998, respectively, were mostly related to direct mail business unit
purchases of production equipment such as printers and finishing lines and
improving operational and financial reporting systems. Capital expenditures made
during 1997 represent direct mail and envelope production equipment such as
label presses and photo-bag equipment and expenditures to improve operational
and financial reporting systems.



    Net cash provided by financing activities was $6.9 million, $0.2 million,
$37.1 million and $74.2 million for the six-month period ended June 26, 1998,
the three month period ended March 31, 1998 and for the years ended December 31,
1997 and 1996, respectively. The net cash provided by financing activities for
the six-month period ended June 26, 1998 was due to borrowings on revolving loan
facilities. The decrease in net cash provided by financing activities for the
year ended December 31, 1997 as compared to December 31, 1996 is mostly due to
the issuance of certain notes during 1996 totaling $100.0 million.


    DIMAC MARKETING


    Net cash provided by or used in operating activities for the six month
period ended June 26, 1998 and the three month period ended March 31, 1998 was
$2.0 million and $0.3 million, respectively. The changes in net cash provided by
or used in operating activities was due to changes in operating income for the
respective periods.



    Net cash used in investing activities was $6.4 million and $2.8 million for
the six month period ended June 26, 1998 and the three month period ended March
31, 1998, respectively. The net cash used in investing activities reflects the
purchases of property and equipment and payments for contingent consideration.



    Net cash provided by financing activities was $4.4 million and $3.2 million
for the six month period ended June 26, 1998 and the three month period ended
March 31, 1998, respectively. The net cash provided by financing activities is
due to borrowings under revolving credit facilities.


    As of June 26, 1998, DIMAC Marketing had $143.9 million payable to News
Corporation in the form of intercompany borrowings. As a subsidiary of News
Corporation, funding needs for fluctuations in working capital or investing
activities were satisfied through intercompany borrowings. DIMAC Marketing had
no lines of credit or committed funding sources with external lending
institutions.


    Net cash provided by operating activities for the years ended December 31,
1997 and 1996, was $5.6 million and $11.5 million, respectively. The decrease in
net cash provided by operating activities is primarily a result of the decrease
in operating income discussed in the Management's Discussion and Analysis of
Financial Condition and Results of Operations, and partially offset by an
improvement in cash provided by working capital.



    Net cash used in investing activities was $27.6 million and $45.1 million
for the years ended December 31, 1997 and 1996, respectively. The decrease in
net cash in investing activities is due to DIMAC Marketing's acquisitions of
Wilcox & Associates and MBS/Multimode in 1996, reduced by higher construction
expenditures in 1997 on the Central Islip facility.


    Net cash provided by financing activities for the years ended December 31,
1997 and 1996, was $21.9 million and $33.6 million, respectively. Concurrent
with the sale of Heritage Media to News

                                       64
<PAGE>
Corporation, the existing credit agreement was paid off with intercompany
borrowings from News Corporation.


    Capital expenditures, excluding acquisitions but including purchases under
capital leases, were $3.2 million, $1.6 million, $22.2 million and $9.5 million
for the six month period ended June 26, 1998, the three month period ended March
31, 1998 and the years ended December 31, 1997 and 1996, respectively. Included
in these four periods were $0.4 million, $0.2 million, $13.3 million and $6.7
million, respectively, in expenditures on a new facility in Central Islip, New
York and a plant expansion project in Palm Coast, Florida. The balance of the
expenditures consisted primarily of investments in computer hardware and
software technology, both for revenue generating services and internal systems,
along with normal investments in production equipment.


INFLATION AND PRICE CHANGES


    We believe that inflation, exclusive of paper price increases, has not had a
material impact on our results of operations for the three years ended December
31, 1998 and the three months ended March 31, 1999. We have not engaged in
hedges to offset changes in the cost of paper.



YEAR 2000 RISKS



    The Y2K issue refers to the risk that systems, products and equipment using
date-sensitive software or computer chips with two digit date fields will
recognize a date using "00" as the year 1900 rather than the year 2000. If we,
our critical suppliers, customers and key service providers, do not correct a
material Y2K problem, our operations and financial results could be adversely
impacted.



    STATE OF READINESS.  We have formulated and are in the process of
implementing a Y2K compliance plan. Our plan requires our company and each of
our subsidiaries to assess the scope and extent of Y2K issues in the following
areas:



     - information technology systems, such as PCs, mainframes, servers and
       software applications;



     - non-information technology systems, such as manufacturing equipment,
       security and alarm systems, elevators, copiers and building control
       systems; and



     - compliance by third parties who have a material relationship with our
       company or any of our operating subsidiaries.



    To implement our plan, we have entered into a contract with TMCO
International, Inc. to provide outsourced senior management staffing with
respect to information technology. As part of the services provided, TMCO
International is responsible to ensure that our information technology is Y2K
compliant by managing the resources designated to implement our plan.



    We have organized a Y2K project team which consists of a project manager,
nine managers, ten site project managers, three outside consultants and internal
teams as needed, all of whom are under the direction of the Chief Information
Officer. The responsibilities of team members include:



     - identifying all information technology systems and non-information
       technology systems to be tested for Y2K compliance;



     - assessing all information technology systems and non-information
       technology systems for Y2K compliance;



     - correcting, replacing or retiring non-compliant systems; and



     - developing and implementing a contingency plan.



    Each team member is required to provide weekly updates on Y2K compliance
efforts. Systems that are not Y2K compliant are being tracked by the Y2K project
team and status updates are reported on a weekly basis. Compliance audits are
also being conducted to verify that reported compliance levels are actually
achieved. Results of these audits are reported to senior management to assure
proper


                                       65
<PAGE>

attention. Our Y2K remediation effort has not postponed any significant
information technology projects.



    Each site has developed inventory, assessment, remediation and certification
plans. These plans address information technology systems and non-information
technology systems. Our progress to date on a consolidated basis is as follows:



<TABLE>
<S>                                                     <C>
- -  Identifying systems to be tested                            99%
- -  Assessing systems for Y2K compliance                        95%
- -  Remediation of non-compliant systems                        80%
- -  Testing of remediated systems                               50%
</TABLE>



    Although one or more teams may progress toward total Y2K compliance at
different rates, we expect to have overall Y2K compliance by the end of the
third quarter.



    INFORMATION TECHNOLOGY SYSTEMS.  We have upgraded mainframe, server and PC
based systems in most facilities and are conducting the final stages of testing
for these systems. We are awaiting the arrival of vendor upgrades for some other
PC based systems which have not been upgraded. Two of our facilities will
replace an application system for Y2K compliance.



    Most of our facilities rely on packaged software applications. We have
purchased new Y2K compliant software applications to replace some of our
non-compliant software applications and received Y2K compliant upgrades for some
of our other software applications. We are currently installing and testing our
new software applications and upgrades. We anticipate that all of our
information technology systems will be Y2K compliant by the end of the third
quarter.



    NON-INFORMATION TECHNOLOGY SYSTEMS.  We have partially completed remediating
and testing our major non-information technology systems. Manufacturers of our
non-information technology systems are being contacted to determine Y2K
compliance. We anticipate that our non-information technology systems will be
Y2K compliant by the end of the third quarter.



    THIRD PARTIES.  Our Y2K compliance plan also includes an analysis of the Y2K
readiness of our customers and critical third-party suppliers of materials and
services. Our major customers, vendors and service providers were sent a survey
asking for the status of their Y2K compliance. A follow-up letter was sent if no
response was received. If we did not or do not receive a response to the
follow-up letter, we contacted or will contact the third-party directly. All
mailings and responses are being tracked centrally as well as by each business
unit. To date, our response rate is 95%. Interface and interconnection testing
with major customers has been ongoing over the last six months with good
success. To date, we have identified no problem areas, however, such testing is
not due to be completed until the end of the third quarter.



    Although we have contacted critical suppliers, customers and key service
providers to determine their level of Y2K compliance, these companies could
adversely impact our operations. The full extent of any such adverse impact, if
any, is impossible to determine. Failure of our critical suppliers, customers
and key service providers to be Y2K compliant could disrupt our operations and
create adverse relations with our customers and suppliers. We are attempting to
mitigate any possible adverse impact by identifying alternate suppliers where
possible. We will also attempt to increase our inventory of crucial materials in
anticipation of possible disruptions.



    Third parties who are crucial to our business include our material paper
products and production equipment suppliers, material customers and key service
providers such as telephone and utility service providers.



    COSTS.  Our Y2K efforts have been undertaken largely with our existing
personnel. No employees were hired and only one employee was reassigned to
complete the Y2K compliance project. In some instances, outside consultants have
been engaged to provide specific assessment, remediation or other services. As
of March 31, 1999 we had incurred approximately $127,000 in costs for Y2K
compliance


                                       66
<PAGE>

and expect to incur an additional $633,000 by December 31, 1999. Most of these
costs relate to equipment and software and will be capitalized. All expected
costs are based on our current assessments and may change as additional
assessments and analysis are completed. In addition, estimated costs do not
include any potential costs related to customer or other claims, or potential
amounts related to executing contingency plans, such as costs incurred as a
result of a supplier failure. No assessment of these costs has yet been made,
nor is one anticipated.



    RISKS.  We believe that our internal remediation efforts will be completed
on a timely basis such that Y2K will not result in significant problems with our
information technology systems and non-information technology systems. We
continue to assess our risk exposure attributable to external factors and
third-party customers and suppliers. Although we have no reason to conclude that
any specific supplier or customer presents a risk, the most likely worst case
scenario would entail production disruption due to the inability of suppliers to
deliver critical materials or a disruption in electrical power or
communications. We are unable to quantify such a scenario, but it could
potentially have a material adverse effect on our results of operations,
liquidity or financial position.



    CONTINGENCY PLAN.  Because we have not yet completed our overall assessment
of Y2K issues, we have not been able to formulate contingency plans in their
entirety or to determine the total cost of such plans. However, each of our
facilities is developing a contingency plan that addresses each of their
respective Y2K issues. The contingency plan will cover information technology
systems, non-information technology systems and third-parties and will be based
on the assumption that:



     - Not every system will be fixed;



     - Not every external entity will reach compliance; and



     - Corrected systems will have problems.



    The contingency plans are scheduled to be completed by the end of the third
quarter. We anticipate completing implementation of these plans by the end of
the fourth quarter. Our contingency plans may require us to purchase additional
critical supplies or power generators.



SEASONALITY AND QUARTERLY FLUCTUATIONS



    Our business is affected by a seasonal pattern where we generate a slightly
greater volume and more profitable sales in the third and fourth quarters of
each year. We experience this fluctuation because in some of our businesses many
of our larger customers are retailers whose own businesses are affected by these
seasonal patterns. During 1998, approximately 51% and 67% of our combined pro
forma net sales and operating income, after giving effect to the AmeriComm
Holdings' acquisitions of Cardinal Marketing and Cardinal Marketing of New
Jersey and our acquisitions of AmeriComm Holdings and DIMAC Marketing, occurred
in the third and fourth quarters, respectively. Accordingly, any adverse trend
in net sales for such periods could have a material adverse effect upon our
business, financial condition or results of operations.


                                       67
<PAGE>
                                    BUSINESS

GENERAL


    Our company consists of the businesses of DIMAC Marketing and AmeriComm
Holdings. We provide a comprehensive range of direct marketing services that
emphasize cost-effective production of large, complex, highly personalized
direct mail campaigns. Through our nationwide network of 18 production
facilities, we offer our direct mail customers a wide variety of direct mail
package formats and production services including printing, bindery, addressing,
mail piece insertion and mail distribution services. We also have envelope
production capabilities.



    We offer a complete range of pre- and post-production direct marketing
services such as:



     - information services including information processing and database
       management;



     - program development services including strategic market planning,
       creative development and program evaluation; and



     - fulfillment and telemarketing services including fulfillment,
       telemarketing and response tracking.



    In addition, to support our direct marketing products and services, we offer
other printing, folding and assembling products such as custom pressure
sensitive labels and custom mailers. For the twelve-month period ended March 31,
1999, on a pro forma basis after giving effect to our acquisitions of AmeriComm
Holdings and DIMAC Marketing, the refinancing of certain indebtedness assumed in
connection with our acquisitions of AmeriComm Holdings and DIMAC Marketing and
AmeriComm Holdings' acquisitions of Cardinal Marketing and Cardinal Marketing of
New Jersey, we would have had net sales and EBITDA of $368.0 million and $38.5
million, respectively. See "DIMAC Corporation Unaudited Pro Forma Financial
Statements."



    Our ability to provide comprehensive direct marketing products and services
affords our clients "one-stop shopping" and the flexibility to tailor campaigns
to reach specific target audiences. We can work with our clients from initial
conception through production, response tracking and analysis, including:


     - creating a direct mail advertising campaign;

     - precisely targeting a specific customer or prospect list;

     - producing and distributing the mail packages; and

     - tracking and reacting to customer responses.


    Clients receive discounted postage rates and improved delivery from our
ability to provide the most timely and cost-efficient point-of-entry into the
United States Postal Service distribution network facilitated by on-site Postal
Service substations located in most of our production facilities and by our
extensive experience with strategic distribution of mail. The Postal Service has
granted our St. Louis facility "Optional Procedures," a designation granted to
fewer than 1% of all mailers in its postal region. "Optional Procedures" allows
us to process mail more quickly into the postal system resulting in improved
delivery.



    We primarily target companies that have sophisticated, mid- to high-volume
direct mail requirements. We serve clients in a broad range of industries,
including banking and financial services, telecommunications, publishing,
retail, healthcare, not-for-profit and insurance. Our top 20 clients would have
comprised 31.6% of 1998 pro forma net sales after giving effect to AmeriComm
Holdings' acquisitions of Cardinal Marketing and Cardinal Marketing of New
Jersey, our acquisitions of AmeriComm Holdings and DIMAC Marketing.


                                       68
<PAGE>
DIRECT MAIL INDUSTRY


    Direct mail advertising is a large segment of the direct marketing industry.
Direct marketing is a form of advertising in which companies direct their
advertising specifically to a target market and measure the response. One type
of direct marketing is direct mail advertising. Direct mail advertising involves
sending targeted individuals a letter or other advertising material through the
mail. Direct mail is often regarded as more effective than other forms of mass
advertising, such as television, newspapers, and magazines, because it can be
specifically directed to a target market and the response can be analyzed. This
allows us to refine continually a direct mail program to increase its
effectiveness. Companies use direct mail for a variety of purposes, including
attracting new customers, enhancing existing customer relationships and
exploring market potential for new products and services.



BUSINESS STRATEGY



    We offer a comprehensive range of direct marketing products and services
that address all aspects of a client's direct mail campaign from initial
conception through production of mail pieces and tracking and analysis of
responses. By providing this comprehensive range of products and services, we
believe we are strategically positioned to capitalize on customer trends towards
seeking external assistance with direct marketing campaigns and our customers'
preference for doing business with fewer suppliers.


    Our business strategy is to enhance our competitive position and to increase
net sales and profitability through the following initiatives:


    EMPHASIZE COMPREHENSIVE DIRECT MAIL SOLUTIONS.  The ability to provide
"one-stop shopping" for all of our client's direct mail needs may be an
increasingly important factor to clients' selection of a direct mail service
provider. We are well positioned to offer clients "one-stop shopping" because of
our comprehensive range of direct mail products and pre- and post-production
services. This range of services allows us to expand sales by selling products
and services to customers who previously purchased them from third parties. For
example, prior to our acquisition of AmeriComm Holdings, AmeriComm Holdings did
not have the in-house capability to build complete marketing databases from
multiple data sources and track and analyze responses generated from database
driven direct mail campaigns. Presently, through DIMAC Marketing we can offer
these sophisticated services to all AmeriComm Holdings customers. In addition,
our broad range of capabilities allows us to procure products internally that
were previously purchased from third-party suppliers. DIMAC Marketing can now
use AmeriComm Holdings to produce envelopes for a client's direct mail campaign
instead of purchasing these envelopes from a third party. In order to ensure
that we continue to offer comprehensive solutions, we intend to enhance our
product and service offerings by targeted investments in new equipment and new
product development. Management believes as a "single source" supplier offering
comprehensive solutions, we will be able to save our clients both time and
money.



    LEVERAGE LARGE SCALE AND NATIONAL PRESENCE TO ATTRACT NEW HIGH VOLUME,
NATIONAL CLIENTS.  The size and scope of a direct mail company's operations are
increasingly important to large, national clients. National accounts often have
multiple and complex campaigns requiring access to multiple distribution points.
Management believes that few of our competitors have comparable capabilities and
scale to service and support these national, high volume accounts. Based on our
previous experience in securing national business from companies such as AT&T,
The Chase Manhattan Bank and American Express, we believe that we can further
leverage our strong franchise, large scale, wide breadth of operations and
national presence to secure new high volume business.



PRODUCTS AND SERVICES



    We offer our customers comprehensive direct marketing services, including
production services, information services, program development services and
fulfillment and telemarketing. We also offer other printing, folding and
assembling services, including custom pressure sensitive labels and custom


                                       69
<PAGE>
mailers. This broad array of products and services enables us to control all
aspects of a direct mail campaign and provide our customers with a variety of
cost- and time-effective solutions for their direct mail requirements.


    The following table sets forth the pro forma 1998 net sales of our principal
product lines after giving effect to AmeriComm Holdings' acquisitions of
Cardinal Marketing and Cardinal Marketing of New Jersey and our acquisitions of
AmeriComm Holdings and DIMAC Marketing:



<TABLE>
<CAPTION>
                                                                   PERCENT OF TOTAL
                                                  PRO FORMA 1998    PRO FORMA 1998
                                                     NET SALES         NET SALES          PRODUCTS/SERVICES OFFERED
                                                  ---------------  -----------------  ----------------------------------
<S>                                               <C>              <C>                <C>
                                                   (IN MILLIONS)
DIRECT MARKETING
  Production services...........................     $   184.7              48.8%     Web, laser, inkjet and sheet
                                                                                      offset printing
                                                                                      Envelope production
                                                                                      Addressing mail pieces
                                                                                      Inserting advertising pieces
                                                                                      into envelopes
                                                                                      Bindery services
  Information services..........................          20.3               5.4      Data entry and file processing
                                                                                      Database management
                                                                                      Mailing list rental
                                                                                      Data analytical services
  Program development services..................          55.6              14.7      Marketing, strategic, creative
                                                                                      and client services
                                                                                      Television commercial
                                                                                      production
                                                                                      Mailing list
                                                                                      buying services
                                                                                      Broadcast, print and
                                                                                      newspaper insert
                                                                                      media buying services
                                                          23.5               6.2      Magazine subscription
                                                                                      management
  Fulfillment and telemarketing services........
                                                                                      Fulfillment services
                                                                                      Remittance processing
                                                                                      Telemarketing
                                                                                      Tracking of responses
                                                        ------             -----

  Subtotal......................................         284.1              75.1
                                                        ------             -----

OTHER PRINTING AND CONVERTING

  Custom pressure sensitive labels..............          49.0              13.0      Flexographic custom labels
                                                                                      Thermal/laser labels

  Custom mailers................................          45.4              11.9      Impact mailers
                                                                                      Non-impact mailers
                                                        ------             -----
  Subtotal......................................          94.4              24.9
                                                        ------             -----
    TOTAL.......................................     $   378.5             100.0%
                                                        ------             -----
                                                        ------             -----
</TABLE>


                                       70
<PAGE>

    DIRECT MARKETING (75.1% OF 1998 PRO FORMA NET SALES).  We provide
comprehensive direct marketing services to our clients, including production
services, information services, program development services and fulfillment and
telemarketing services.



                                   [GRAPHIC]

    PRODUCTION SERVICES.  Our range of production services allows us to provide
a variety of formats and direct mail package designs to meet each customer's
direct mail marketing needs. Pro forma for our acquisitions of AmeriComm
Holdings and DIMAC Marketing, we produce over 3.7 billion direct mail pieces per
year. These pieces, other than those sent to other mailers, such as catalog
binderies, for ultimate mailing, together with pieces received from third
parties, are collated and assembled into the approximately 1.7 billion direct
mail packages we mailed last year.



        PRINTING AND CONVERTING.  We print direct mail materials on our own
    presses which include multi-color heat-set and non heat-set webs as well as
    a broad range of high color sheet-fed presses and Halm envelope presses. Our
    extensive bindery equipment allows us to produce a variety of self-mailer
    and traditional envelope package formats to fulfill our clients' direct
    marketing needs.


                                       71
<PAGE>

        We are capable of producing and printing a wide variety of envelopes.
    Our equipment allows us to print and fold on high-speed web machines, or
    print envelopes in full color and fold paper into envelopes after printing.
    Product capabilities range from simple one-color direct mail envelopes to
    complex remittance envelopes, film mailers and file-folder products.
    Accordingly, we can satisfy almost all of the envelope needs of our clients.



        PERSONALIZATION.  We use state-of-the-art personalization technologies,
    including a wide range of laser printers and ink-jet systems, to personalize
    our clients' direct mail packages by printing the recipient's name or other
    personal information. These technologies enable us to personalize the
    broadest possible array of direct mail products including letters,
    envelopes, labels, order forms, inserts, applications and other components
    of direct mail packages to ensure optimal response rates for our clients.



        MAILING.  We use a wide range of systems and software to sort and
    distribute mail in ways that maximize postage discounts while minimizing
    delivery times. Our production operations allow for high-speed inserting,
    stamping or metering of multiple sizes and configurations of direct mail
    pieces. In most of our production facilities, an in-house Postal Service
    substation accepts the mail, which expedites the mail through the postal
    system. Our "Optional Procedures" designation in the St. Louis facility
    eliminates the need to weigh mail before it enters the postal system,
    reducing our cost for this labor-intensive and time-consuming process.



    INFORMATION SERVICES.  The goal of our information services division is to
use sophisticated data management, analysis and manipulation to support direct
mail marketing strategies. Advanced data management capabilities are an integral
element in transforming generic mass-marketing campaigns into complex, targeted,
highly personalized direct mail programs. We use our experience and capabilities
to service our customers in a variety of ways ranging from the development and
implementation of customized databases to processing each customer's direct mail
program for maximum deliverability. In addition, we monitor consumer responses
to measure the effectiveness of the direct mail program against client goals and
can store this information for future client use.



    In general, we provide our information services by creating, managing,
enhancing or updating databases for direct mail campaigns and then assisting our
clients in evaluating the effectiveness of the mailing by analyzing response
data according to various criteria.


        INFORMATION PROCESSING.  Generally, our information processing function
    begins with mailing databases. We use several kinds of databases in
    developing targeted mailing lists for our clients, including:

           SPECIALIZED CLIENT DATABASES provided by the client and based on its
       customers, subscribers or other information.


           RESIDENTIAL ADDRESS DATABASES, which comprise all deliverable
       addresses in a given geographic area. We own a residential address
       database comprising approximately 39% of the deliverable addresses in the
       continental United States. In addition, through our membership in the
       National Association of Advertising Distributors, we have access to the
       remainder of the U.S. residential addresses. We are the largest owner of
       the National Association of Advertising Distributions' database.


                                       72
<PAGE>

           COMPILED NAME DATABASES, which attach names or other information to
       residential addresses. We do not own any of these databases and pay fees
       to database compilers to use them. In general, these databases are based
       on the local white page listings.


        We are able to merge different databases and purge them of duplicative
    addresses or addressees, as well as to remove from outdated customer
    databases addresses or addressees that are no longer valid. These abilities
    enable us to minimize postage costs for our clients.


        DATABASE MANAGEMENT.  We also help our clients analyze response data to
    continuously improve their direct marketing campaigns. In some situations,
    we will provide this analysis to our clients by tracking responses based on
    data such as coupon use or response rate in the form of customized reports.
    In other situations, clients will use our desktop data access tool,
    Klondike, which allows clients to perform complex ad hoc queries to analyze
    data, to refine their own direct mail strategies. Klondike is a relational
    database designed to hold all transaction data, generally for retail stores.
    Since we house the data, it ties us closely to our clients and creates
    cross-selling opportunities. In addition, this data feeds back into our
    program development and other information processing units.



    We believe that the most effective direct mail campaigns mix-and-match among
these database sources using relational database technology to create a mailing
list comprising addresses which meet a number of criteria. In addition, we
append other demographic data such as age, gender, income level, car ownership,
and other lifestyle and demographic data to these databases, creating a target
audience that meets the client's needs.


    PROGRAM DEVELOPMENT SERVICES.  We provide strategic planning and full-scale
direct response agency services to help clients develop their brands and
increase their sales. In the initial stages of a client's direct marketing
program, our marketing professionals:

        - analyze a client's business objectives;

        - formulate strategies;

        - identify target markets defined by demographic, psychographic, and
    behavioral criteria;

        - devise compelling, measurable offers; and


        - develop creative concepts.



    Our creative department refines the marketing messages and designs and
writes the communications to achieve maximum impact. Our research and media
departments play an integral role in this process, providing list and media
recommendations to target high-potential buyers, and formulating statistically
valid testing plans.


    Our program development services include strategic market planning, creative
development and program evaluation.

        STRATEGIC MARKET PLANNING:  In the initial stage of the development of a
    customer's direct mail program, our strategic planning professionals

        - analyze the market situation and business goals;

        - identify a customer's objectives;

        - establish a program's goals; and

        - identify a target market.

        Depending on our client's needs, we then develop a marketing or
    communications plan and media plan, encompassing mail and other media as
    appropriate.

                                       73
<PAGE>
        CREATIVE DEVELOPMENT:  Creative services range from developing the
    overall strategies and concepts for an entire program to creating the
    specific copy, layout and art work for a single direct mail piece. We use
    advanced graphic arts technology to create high quality "proofs" that can be
    repeatedly and rapidly revised for a highly flexible yet cost-effective
    product. Further, we have developed our use of this technology so that the
    direct mail piece can be directly transmitted from the "proof" stage to the
    print stage without the cost and time that were previously required for such
    revisions, enabling customers to re-define or re-focus their campaign prior
    to its launch.

        PROGRAM EVALUATION:  Our media and research professionals are involved
    throughout the design, production and execution of the client's message. At
    the start of a program, these professionals assist the identification of
    potential consumers through the use of qualitative research such as focus
    groups and in-depth interviews, as well as quantitative research such as
    customer and product segmentation analyses. These professionals then provide
    list and media recommendations that identify the most appropriate target
    market. Additionally, these professionals are typically involved in
    designing and coordinating a pre-test of a direct mail campaign to measure
    its effectiveness.


    FULFILLMENT AND TELEMARKETING SERVICES.  We offer a wide array of
fulfillment and telemarketing services to meet the needs of our clients. We
design and operate customized fulfillment programs for clients that involve
sending product samples, literature and coupons to those customers who have
responded to a solicitation. We also provide a broad range of fulfillment and
invoice, subscription and renewal processing services for the publishing
industry and provide inbound and outbound telemarketing services.



        FULFILLMENT.  We offer fulfillment services primarily from our St.
    Louis, Central Islip and Palm Coast locations. In St. Louis, these services
    include distribution of gifts and negotiable instruments such as checks and
    certificates in as many as ten different languages. In addition, we
    specialize in rapid processing, and have the ability to turn around a
    project in less than twenty-four hours.



        In Palm Coast, we provide a full range of fulfillment services to
    magazine publishing clients including receiving and opening subscriber mail,
    entering transaction data and storing and retrieving that data on a
    mainframe system. We also handle over 1.9 million inbound fulfillment calls
    annually, ranging from customer inquiries to address changes. In addition,
    we have recently developed an internet capability, enabling our clients to
    fill orders over the world-wide web, and have developed modeling
    capabilities, enabling magazine publishers to anticipate subscriber
    attrition, analyze means of reducing subscriber defections and replace lost
    subscribers based on historical tendencies.



        TELEMARKETING.  We provide clients with in-bound and out-bound phone
    support of their marketing programs, including sales support and customer
    service applications. We offer telemarketing services primarily from our
    Palm Coast, Florida and Clifton, New Jersey facilities.



        TRACKING.  We have complemented our fulfillment and telemarketing
    services with a response tracking system which enables us to monitor and
    review the effectiveness of our direct marketing campaigns via telephone,
    internet, fax or mail. We leverage our response tracking services as a means
    of generating additional long-term revenue by using the tracking results to
    create new campaigns and refine existing campaigns.



    OTHER PRINTING AND CONVERTING (24.9% OF 1998 PRO FORMA NET SALES)


    We also manufacture and sell custom pressure sensitive labels and custom
mailers which complement and support our direct marketing products and services.
These production activities also provide incremental benefits to our direct mail
manufacturing activities through increased raw material purchasing leverage,
graphic pre-press support and printing technology transfer.

                                       74
<PAGE>

    CUSTOM PRESSURE SENSITIVE LABELS.  Growth of our custom pressure sensitive
labels revenues has been driven primarily by the advantages that pressure
sensitive labels have over traditional glue-applied labels, such as reduced
wrinkling and superior adhesion and durability. Pressure sensitive labels have a
variety of end-use purposes, including grocery shelf marking, product
identification and distribution bar coding. Pressure sensitive labels are also
widely used as components and enhancements of direct mail pieces. For example,
one of our largest label customers uses high quality pressure sensitive return
address labels as a premium component of a direct mail package.



    Our custom pressure sensitive label products are offered in three
categories--short-run orders, catalog sales and large custom orders. Short-run
orders are typically turned around in a 24-hour time frame and usually include
basic labels with one or two plain colors, a limited number of inks and base
label materials. These are primarily sold to quick printers such as Sir Speedy
Printing, Kwik Copy, Minuteman Press and Kinko's. We also produce labels which
are offered in sales catalogs in combinations of predetermined sizes, colors,
materials, and inks, and are generally processed in less than five days. Large
custom orders can be produced in any quantity, design, color, size or material
that the customer requires. In addition to our flexographic labels, we have
introduced a line of stock thermal and laser labels which management believes
are two of the fastest growing products in the label industry. Thermal and laser
labels are used for a wide variety of applications from baggage tags to labeling
of grocery products.



    CUSTOM MAILERS.  We compete in the U.S. mailer market, which includes both
impact and non-impact mailers and integrated labels. Impact mailers are
ready-to-mail, multi-part spot carbon or carbonless forms which are widely used
to print account statements, invoices, tax notices and utility bills as well as
a range of other applications, and can be printed without opening or sealing the
envelope. Our technology and unique equipment allow us to manufacture some of
the most complete and the most complex impact mailers in the industry.
Management believes that we have a significant competitive advantage because of
our research and development efforts which have produced a number of patented
products. In addition, many of our custom mailer customers are increasingly
seeking external vendors to personalize these forms. This desire leads to
opportunities for us to increase sales of our direct mail services including
personalization, printing and lettershop services.



    In addition to multi-part custom impact mailers, we also produce and sell a
proprietary line of single sheet non-impact mailers under the trademark
InfoSeal-Registered Trademark-, which are used in conjunction with laser
printers. Non-impact mailers are laser printer compatible self-mailer forms
which are printed, folded, sealed and mailed for such applications as payroll
checks, direct deposit statements, vendor remittances, invoice statements, and
university grade reports. In addition to marketing non-impact mailer products,
we also market a range of patented folding and sealing machinery. Unlike
competitive products, our InfoSeal-Registered Trademark- technology allows us to
customize our mailers with additional functions and colors, such as windows,
tipped-on cards, personalization, high-color, and blown-on labels. An example of
this is a new line of "ID card" applications. This ID Card technology allows
cards to be attached to a one-piece mailer and then printed with a laser
printer.


    Since the early 1990s, the impact mailer market has decreased in size due to
the rapid growth of laser, ink-jet and other non-impact printers which are not
compatible with impact mailers. We expect the non-impact market to continue to
grow more rapidly than impact mailers over the next several years due to their
ease of use and simplicity for a variety of applications. Accordingly, we have
re-focused our product mix on higher growth, non-impact mailers.


    Integrated labels are manufactured by combining a custom paper form and a
self-adhesive label. The integrated label system replaces two or more separate
documents, which provides a significant cost advantage to customers, and has a
wide range of applications. We have invested in technology which will allow us
to capitalize on the expected growth of integrated labels.


                                       75
<PAGE>
SALES AND MARKETING

    DIRECT MARKETING


    We market our direct marketing capabilities to customers in a number of
ways. Each of our divisions typically employs sales professionals whose
responsibility is to sell the direct marketing services provided by that
division. These sales professionals also provide us with broader opportunities
to sell our other direct marketing services into their customer base. We expect
that these opportunities will increase due to the combined capabilities of
AmeriComm Holdings and DIMAC Marketing.



    In addition to these significant divisional resources, we have a number of
professionals primarily responsible for aggressively pursuing national accounts
that require multiple products and services. These individuals cross-sell all of
our direct marketing capabilities, emphasizing the potential for increased cost
effectiveness, reliability and control which result from supplying multiple
services from a single source.



    In order to support the divisional and national sales representatives, we
employ sales support professionals. The sales support professionals
responsibilities include obtaining job specifications and monitoring and
coordinating all aspects of the execution of the job. These professionals also
relieve the sales force from certain administrative functions and act as a
customer service center working directly with customers to help close sales,
provide updates on the progress of campaigns and respond to customer inquiries.


    OTHER PRINTING AND CONVERTING


    CUSTOM PRESSURE SENSITIVE LABELS.  Our label business division sells
approximately 42% of its sales directly to customers using a dedicated sales
force which focuses on larger companies such as Winn-Dixie and USA Today. The
remainder of our pressure sensitive label sales are to independent distributors
through regional sales managers based in Atlanta, Boston, Columbus, Dallas,
Philadelphia and San Francisco. In addition, the business unit has a
telemarketing team that supports sales of custom pressure sensitive labels.



    Our label marketing organization focuses primarily on marketing to
distributors through trade show attendance, trade publications advertising, and
direct mail campaigns.



    CUSTOM MAILERS.  The custom mailer business unit sells to more than 3,000
accounts in the independent distributor market. Senior sales representatives are
responsible for calling on the largest custom mailer distributors while a
telemarketing team is responsible for calling on smaller distributors. In
support of the senior sales representatives, the telemarketing team follows up
with customers on price quotes and securing orders.



    Custom mailer marketing activities are centered in a marketing department
which is used jointly by both the mailer and direct mail businesses. The
marketing activity primarily consists of developing and launching new products,
distributing samples, developing education and training programs, supporting
industry trade shows, conducting product seminars, creating and placing
advertising in trade publications, and distributing monthly newsletters.



    In addition, over the last several years, we have entered into several
marketing alliances which have resulted in new opportunities. Alliances with
Wallace Computer Services and Xerox have opened up additional channels of
distribution, led to new customer relationships, and created opportunities for
our non-impact mailer and ID-card products.


                                       76
<PAGE>
CLIENT BASE


    Over time, we have built solid relationships with key customers across all
of our products and services. For our direct mail products and services, we
primarily target companies that have sophisticated, mid- to high-volume direct
mail requirements. In other printing and folding and assembling services, we
primarily target larger national accounts and independent distributors.



    We provide services to clients in a broad range of industries, including
banking and financial services, telecommunications, publishing, retail,
healthcare, not-for-profit and insurance. We generally enjoy long-standing
relationships with customers including AT&T, NationsBank, Time Warner,
Bloomingdales, Macy's and Blue Cross/Blue Shield.



    On a combined basis, after giving effect to AmeriComm Holdings acquisitions
of Cardinal Marketing and Cardinal Marketing of New Jersey, our acquisitions of
AmeriComm Holdings and DIMAC Marketing, we estimate that our pro forma 1998 net
sales were realized from the following customer industries:



<TABLE>
<CAPTION>
                                                                                 % OF 1998
CUSTOMER INDUSTRY                                                           PRO FORMA NET SALES
- -------------------------------------------------------------------------  ---------------------
<S>                                                                        <C>
Banking and financial services...........................................              15%
Publishing...............................................................              14%
Retail and catalogue.....................................................              18%
Healthcare...............................................................               7%
Telecommunications.......................................................               8%
Not-for-Profit...........................................................               4%
Insurance................................................................               5%
Other....................................................................              29%
                                                                                     -----
    Total................................................................             100%
                                                                                     -----
                                                                                     -----
</TABLE>



    Our largest customer, AT&T, would have comprised 7.5% of 1998 pro forma net
sales after giving pro forma effect to AmeriComm Holdings' acquisitions of
Cardinal Marketing and Cardinal Marketing of New Jersey, our acquisitions of
AmeriComm Holdings and DIMAC Marketing. AT&T has been purchasing our products
and services for over thirteen years. No other customer accounted for more than
approximately 5% of 1998 pro forma net sales, after giving effect to AmeriComm
Holdings acquisitions of Cardinal Marketing and Cardinal Marketing of New
Jersey, our acquisitions of AmeriComm Holdings and DIMAC Marketing. Our top 20
clients would have comprised 31.6% of 1998 pro forma net sales, after giving
effect to AmeriComm Holdings' acquisition of Cardinal Marketing and Cardinal
Marketing of New Jersey, our acquisitions of AmeriComm Holdings and DIMAC
Marketing.


COMPETITION

    Given our diverse and full-service production capabilities, there are few
true competitors for every service offered. Many of our competitors offer one or
more services that are similar to those we offer, but few offer the same
comprehensive range of direct marketing services.

    DIRECT MARKETING


    PRODUCTION SERVICES.  Competitors range from smaller, single-plant
operations that provide individual products or services, such as printing,
binding or lettershop capabilities, to larger ones which offer a greater breadth
of products or services. Management believes that few other companies offer the
range of direct mail products and services that we offer in our production
services business unit.


                                       77
<PAGE>

    Certain production services competitors include Harte-Hanks, North American
Communications, Moore, CCI, Fala Direct, Webcraft, Wallace, World Color,
Quebecor, R.R. Donnelley, Mail-Well, Atlantic Envelope and Westvaco.



    INFORMATION SERVICES.  Our information processing services most closely
compete with Advo, Harte-Hanks, Anchor Computer, Direct Tech and Triplex. Our
database processing services compete most directly with Harte-Hanks, Epsilon and
Acxiom, including May & Speh.



    PROGRAM DEVELOPMENT SERVICES.  Our program development services most closely
compete with direct response agencies such as Blau, Wunderman, Ogilvy One, Gray
Direct, Bronner & Schlossberg, Harte-Hanks and Devon Direct. These competitors
offer services that are similar to ours in terms of program development but
generally sub-contract the production, information services and fulfillment and
telemarketing services.



    FULFILLMENT AND TELEMARKETING SERVICES.  Our fulfillment services most
closely compete with Centrobe, CDS and Kable. Our telemarketing services most
closely compete with APAC, Sitel, West Telemarketing, ICT and TeleSpectrum.


    OTHER PRINTING AND CONVERTING

    CUSTOM PRESSURE SENSITIVE LABELS.  We and our competitors sell products
directly to end-use customers or through independent distributors. The major
competitors that sell custom pressure sensitive labels directly to end-users
include Standard Register, Moore and Wallace Computer Services. These companies
generally produce commodity labels in addition to custom pressure sensitive
labels. With respect to custom pressure sensitive labels sold through
independent distributors for resale, major competitors include Discount Labels,
Data Labels, Continental Datalabel, Rittenhouse and Lancer Label. Other
competitors in this channel are typically smaller regional and privately-owned
operators with a single production facility.

    CUSTOM MAILERS.  We sell custom mailers to independent distributors for
resale to end-users. Our main competitors in the independent distributor market
include Poser Business Forms, Goodwin Graphics and Perry Printing Company, none
of which have a product breadth similar to ours. Large manufacturers, which
include Wallace Computer Services, Moore and Standard Register, dominate the
direct channel. These manufacturers generally offer a full range of business
form products and supplement their product offering with mailers produced by
third parties including us. Other competitors are smaller companies that have
recently introduced pressure seal self-mailer products to the distributor
channel.


    Our ability to produce large and medium-size runs in custom mailers gives us
a production and pricing advantage when compared to those competitors who sell
to distributors. This advantage results from distributor demand being heavily
concentrated in smaller run sizes made on narrow web presses.


SUPPLIERS


    We have a broad base of high quality, national suppliers. Our primary raw
materials are uncoated, coated and specialty papers, plastic films, inks and
adhesives. Paper products of a variety of types represent our single largest
category of raw materials. We have had long-term relationships with most of
these suppliers, which provides for reliability in supply and competitive
prices. Our top ten suppliers include Fasson, International Paper, Union Camp,
Georgia-Pacific, Schweitzer-Maudit, Shaughnessy-Kniep-Hawe, Appleton Papers,
Boise Cascade, UniSource and Intelligence Print. No supplier accounted for 10%
or more of our total 1998 purchases on a pro forma basis after giving effect to
AmeriComm Holdings' acquisitions of Cardinal Marketing and Cardinal Marketing of
New Jersey and our acquisitions of AmeriComm Holdings and DIMAC Marketing.


                                       78
<PAGE>

    While paper represents a large component of material expense and overall
cost, we mitigate the effects of paper price increases through pricing
conventions and purchasing strategies. Customer contracts under which we supply
our products generally include escalator clauses under which price changes are
passed on to the customer. When possible, we obtain a commitment for a specific
tonnage of paper at a predetermined price which eliminates our exposure to price
fluctuations. Additionally, a significant percentage of the paper we purchased
is carbonizing bond and pressure sensitive label stock, which is not subject to
the same price fluctuations experienced in the more cyclical uncoated free sheet
paper market.


MANUFACTURING

    DIRECT MARKETING

    PRINTING AND CONVERTING.  We print direct mail products on a wide variety of
web and sheet offset presses in six different facilities. These include fourteen
web offset presses, five of which utilize ultraviolet drying units for high
color applications. We also run four high volume heat set web offset presses
which have integrated finishing equipment in line. Finally, we operate 11
sheetfed offset presses, including a state-of-the-art Komori press in our St.
Louis facility.

    Envelope converting equipment includes eight high speed web and more than 40
die cut envelope printing and folding machines in three facilities located in
the eastern United States. These plants also include a variety of support
equipment such as programmable die cutters, label affixing units and finished
envelope printers.


    We also operate 15 forms collators, including six in our Roanoke, Virginia
plant, which are virtually dedicated to direct mail applications. A recently
installed new off-line finishing line will convert offset printed materials into
direct mail pieces, thereby increasing our capacity and flexibility to respond
to requests for short-to-medium run complex self mailers.


    PERSONALIZATION.  We personalize mail in eight production facilities and
through a number of technologies. These technologies include sheet fed and
continuous laser, inkjet and impact printing and ion deposition lasers. In
total, we operate in excess of 80 different pieces of personalization printing
equipment.

    MAILING.  Consistent with the personalization capabilities noted above, we
provide mailing services in eight plants. These services include high speed
letter inserting, stamping or metering of multiple sizes and configurations of
direct mail pieces. We perform bindery operations, which are not typically
required for in-line formats such as self-mailers, in six facilities. These
services include equipment such as folders, bursters and document converters. We
also have the ability to pre-sort commingled mail in our Norfolk, Virginia
facility.

    OTHER PRINTING AND CONVERTING


    CUSTOM PRESSURE SENSITIVE LABELS.  We produce pressure sensitive labels in
four plants located strategically throughout the United States. All of these
plants are equipped with flexographic presses and have unique, customized
letterpress equipment designed to cost-effectively produce labels in small order
quantities with quick turnaround. We operate 26 high-speed flexographic presses,
including two presses purchased in 1997. These presses range in size from 6.5"
to 18" in width and print in two to eight colors. A number of these presses can
produce true process printing and are equipped with in-line hot foil stamping
units. In addition to the high speed printing capability, we have ten smaller
customized presses which we can use for shorter runs with fewer colors.


    CUSTOM MAILERS.  We produce custom mailers in two plants. Our Ft. Smith,
Arkansas plant is dedicated to this product line while our Roanoke, Virginia
plant utilizes its equipment base for both

                                       79
<PAGE>

direct mail and mailer products. Together, these plants include 16 web offset
printing presses ranging in width from 20.5" to 30.5". Printed rolls from these
presses are then further converted in multi-ply mailer sets on one of fifteen
high-speed collators or into the proprietary laser-compatible non-impact mailer
on one of five converting lines. Additional major pieces of equipment include
three MICR routing encryption lines and two integrated label lines, one of which
was purchased in 1997.



    Both the custom pressure sensitive label and custom mailer product lines are
supported by state of the art pre-press and printing platemaking equipment. The
hardware architecture for our pre-press systems is primarily Macintosh and
Windows PC. We utilize a wide range of popular image manipulation and color
separation software.



PATENTS



    Our principal patents are Fast Tab II, Fast Tab V, Integrated Self Label,
Promo Pak, Infoseal and Desktop Folders Sealer. We believe that our patents have
significant value. Our patents permit us to compete more effectively by enabling
us to offer products and services that our competitors cannot offer. Provided
that all requisite maintenance fees are paid, our principal patents will expire
between January 15, 2001 and June 20, 2017. We license our Infoseal patent
pursuant to a license agreement with Champion Farms Australia Pty Ltd. The
license agreement automatically renews every five years unless terminated.


FACILITIES


    At March 31, 1999, we operated 32 manufacturing, warehouse, sales,
distribution and administrative facilities in the U.S. located in 11 states with
a total floor area of approximately 1,711,000 square feet. Of this total floor
area, approximately 625,000 square feet are owned and approximately 1,086,000
square feet are leased under leases expiring from 1999 through 2011.


EMPLOYEES


    As of March 31, 1999, we employed approximately 4,080 people. Approximately
2,619 people work in manufacturing facilities, 1,028 work in sales/service
functions, 419 work in administration and eight work in corporate functions. In
June, 1999, we terminated the employment of approximately 60 employees at our
Roanoke, Virginia, Ft. Smith, Arkansas and Philadelphia, Pennsylvania
facilities. As of March 31, 1999, 75 employees of our 610 employees in our St.
Louis facility were represented by the Graphic Communications International
Union. The current Graphic Communications International Union contract expires
in October 1999. We are currently negotiating a new contract with the Graphic
Communications International Union. In the summer and fall of 1997, the Graphic
Communications International Union attempted to organize approximately 175 mail
plant employees in the St. Louis facility. The Graphic Communications
International Union initiative was defeated in December 1997. A similar
initiative was defeated in 1993, when the Graphic Communication International
Union attempted to organize the information services department in the St. Louis
facility. We believe our relations with employees are good but there can be no
assurances that the Graphic Communications International Union will not attempt
to organize other employees in the St. Louis facility or our other facilities in
the future.


LEGAL PROCEEDINGS


    In June 1997, the United States Attorney's Office for the Eastern District
of Missouri informed us that we were the subject of a grand jury investigation
based upon information supplied by the United States Postal Service. The
investigation concerns whether violations of civil or criminal statutes have
occurred in connection with our bulk mailing practices. We have been engaged in
a dialogue with the government, which discussions have included a possible
consensual resolution of this matter. It is our


                                       80
<PAGE>

position that our bulk mailing practices comply with applicable laws and
regulations. In connection with our acquisition of DIMAC Marketing, we have
entered into an indemnification agreement with Heritage Media and DIMAC
Marketing under which Heritage Media has agreed to indemnify us, subject to
certain limitations, for certain costs, including settlements, judgments and
related fees, in relation to the investigation. We cannot assure you, however,
that the investigation and the costs associated with them will not have a
material adverse effect on our business, financial condition or results of
operations.


    We are a party to various other litigation matters incidental to the conduct
of our business. We do not believe that the outcome of any such matters in which
we are currently involved will have a material adverse effect on our financial
condition or results of operations.

ENVIRONMENTAL, HEALTH AND SAFETY MATTERS


    Our operations and properties are subject to a wide variety of federal,
state and local laws and regulations relating to environmental protection and
human health and safety. These laws and regulations include those governing the
use, storage, handling, generation, treatment, emission, release, discharge and
disposal of, and exposure to, hazardous and non-hazardous materials, substances
and wastes, the cleanup of contaminated soil and groundwater, and the health and
safety of employees. As such, the nature of our operations expose us to the risk
of claims with respect to environmental protection and health and safety
matters. We cannot assure you that material costs or liabilities will not be
incurred in connection with such claims.



    In January 1988, the United States Environmental Protection Agency notified
us that we were potentially liable for costs incurred by it in connection with
the Dixie Caverns County Landfill Superfund Site in Roanoke County, Virginia.
Subsequently, Roanoke County filed suit against the twelve potentially
responsible parties, which included us, to recover the funds it expended in
cleaning the site at the date of the suit and for any additional sums it would
expend in the future. Under the Comprehensive Environmental Response,
Compensation, and Liability Act, the potentially responsible parties may be held
strictly, jointly and severally liable for the costs of investigation and
cleanup. However management believes that our potential liability in connection
with this site will not be material, based upon the amount and nature of waste
alleged to be attributable to us, the number of other financially viable the
potentially responsible parties and the total estimated cleanup costs.


    Although liabilities, claims and requirements relating to environmental and
health and safety matters have not materially affected us to date, we cannot
assure you that such matters will not have a material adverse effect on our
business, financial condition or results of operations.

                                       81
<PAGE>
                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS


    Our directors and those of DIMAC Holdings are elected annually by the
respective shareholders to serve during the ensuing year or until a successor is
duly elected and qualified. Our executive officers and those of DIMAC Holdings
are duly elected by the respective Board of Directors to serve until their
respective successors are elected and qualified. The following table sets forth
certain information regarding our directors and executive officers and those of
DIMAC Holdings.



<TABLE>
<CAPTION>
NAME                                                        AGE     POSITION(S)
- -------------------------------------------------------     ---     ---------------------------------------------------
<S>                                                      <C>        <C>
David E. King..........................................         40  Chairman of the Board of Directors and Secretary
Timothy Beffa..........................................         48  Director
David E. De Leeuw......................................         55  Director
George E. McCown.......................................         64  Director
Benjamin L. McSwiney...................................         49  Director
John D. Weil...........................................         51  Director
Edward D. Lazarowitz...................................         46  Chief Financial Officer
John F. Meneough.......................................         51  President
Scott P. Ebert.........................................         36  Vice President and Controller
Michael J. Speichinger.................................         32  Vice President and Chief Financial Officer of DIMAC
                                                                    Marketing
</TABLE>



    DAVID E. KING -- Chairman of the Board of Directors and Secretary of our
company and DIMAC Holdings since March 1999. Mr. King is a managing director of
McCown De Leeuw & Co., Inc. Mr. King has been associated with McCown De Leeuw &
Co., Inc. since 1990. He currently serves as a director of Fitness Holdings,
Inc., Outsourcing Solution, Inc. and EM Solutions, Inc. and as Chairman of the
Board of Directors and Secretary of several privately held companies including
AmeriComm Holdings, Inc., AmeriComm Direct Marketing, Inc., DIMAC Marketing
Corporation, DIMAC DIRECT, Inc., Palm Coast Data Inc, MBS/Multimode Inc. and DMW
Worldwide, Inc.



    TIMOTHY BEFFA -- Director of our company and DIMAC Holdings since August
1998. Mr. Beffa currently serves as President and Chief Executive Officer of
Outsourcing Solutions, Inc. From May 1989 to August 1996, Mr. Beffa served as
President and Chief Operating Officer of DIMAC Marketing Corporation. Mr. Beffa
joined DIMAC Marketing Corporation as Senior Vice President and Chief Financial
Officer. From April 1981 to May 1989, he served as Vice President of Finance for
the International Division of Pet Inc. Prior to April 1981, Mr. Beffa was
employed by Ernst & Young.



    DAVID E. DE LEEUW -- Director of our company and DIMAC Holdings since May
1998. Mr. De Leeuw is a managing director of McCown De Leeuw & Co., Inc. Mr. De
Leeuw co-founded McCown De Leeuw & Co., Inc. with George McCown in 1984. He
currently serves as a director of American Residential Investment Trust, Inc.
and Aurora Foods Inc. which are both public companies, and other privately held
companies including AmeriComm Holdings, Inc., AmeriComm Direct Marketing, Inc.,
DIMAC Marketing Corporation, DIMAC DIRECT, Inc., Palm Coast Data Inc.,
MBS/Multimode Inc. and DMW Worldwide, Inc.



    GEORGE E. MCCOWN -- Director of our company and DIMAC Holdings since August
1998. Mr. McCown is a managing director of McCown De Leeuw & Co., Inc. Mr.
McCown co-founded McCown De Leeuw & Co., Inc. with David De Leeuw in 1984. He
currently serves as Chairman of Building Materials Holding Corporation,
Vice-Chairman of Vans, Inc. and Director of FiberMark, Inc. He also serves as
the director of several privately-held companies.


                                       82
<PAGE>

    BENJAMIN L. MCSWINEY -- Director of our company and DIMAC Holdings since
August 1998. Mr. McSwiney is the former President and Chief Executive Officer of
Bell & Howell Worldwide Mail Handling Systems, a global provider of messaging
solutions including mail inserters and sorters with revenues of $400 million.
Prior to joining Bell & Howell, Mr. McSwiney served as President and Chief
Executive Officer of Duplex Products, a $290 million forms producer, and
WhiteStar Graphics, a holding company with subsidiaries in forms production and
textbook typesetting. Mr. McSwiney also served as Vice President and General
Manager of Williamhouse, a subsidiary of Williamhouse-Regency, Inc. a
manufacturer and printer of specialty paper products. He currently serves as
Executive in Residence at North Carolina State University where he gives
instruction in Strategic Planning and Implementation at both the graduate and
undergraduate levels.



    JOHN D. WEIL -- Director of our company and DIMAC Holdings since August
1998. Mr. Weil joined McCown De Leeuw as an operating affiliate to assist in
portfolio management in 1995. From 1982 to 1994 Mr. Weil served as President and
Chief Executive Officer of American Envelope Company. From 1995 to 1997 Mr. Weil
served as Chairman of AmeriComm Holdings. From 1998 to 1999 Mr. Weil served as
President and Chief Executive Officer of International Data Response Corporation
USA, a former McCown De Leeuw portfolio investment. Mr. Weil previously served
as a director of American Envelope Company, AmeriComm Holdings, FiberMark
Corporation, Tiara Motorcoach Corporation, International Data Response
Corporation and the Envelope Manufacturer's Association, where he also served as
Chairman of the association's public affairs committee. Mr. Weil currently
serves as a director of Sage Enterprises, Inc.


    EDWARD D. LAZAROWITZ -- Chief Financial Officer of our company and DIMAC
Holdings since September 1998. Prior to joining us, Mr. Lazarowitz served as
Senior Vice President of Finance and Chief Financial Officer for eight years
with the direct marketing division of Harte-Hanks, Inc. In addition to his
financial responsibilities, Mr. Lazarowitz was also responsible for the
operations of certain direct marketing businesses, the operations of the
management information systems group and the development of Harte-Hanks' order
management system. From 1988 to December 1990, Mr. Lazarowitz served as Vice
President of Finance and Administration and Chief Financial Officer of Anderson
& Lembke, Inc., a business to business advertising agency. Mr. Lazarowitz began
his career with Price Waterhouse.


    JOHN F. MENEOUGH -- President of our company and DIMAC Holdings since March
1999. Previously, Mr. Meneough was an Executive Vice President of our company
and DIMAC Holdings since June 1998. Prior to joining Palm Coast Data in 1996 as
President and Chief Operating Officer, Mr. Meneough was chief operating officer
for Communications Data Services, one of the leading providers of fulfillment
services in the country. Mr. Meneough joined Communication Data Services in 1980
as an account manager in publisher services when Communication Data Services was
serving 85 magazines and 39 million subscribers. He was named vice president of
the magazine division in 1985 and executive vice president and chief operating
officer in 1986, by which time Communication Data Services was serving 105
magazines and 90 million subscribers. Mr. Meneough currently serves as director
of several privately held companies including AmeriComm Holdings, Inc.,
AmeriComm Direct Marketing, Inc., DIMAC Marketing Corporation, DIMAC DIRECT,
Inc., Palm Coast Data Inc., MBS/ Multimode Inc. and DMW Worldwide, Inc.



    SCOTT P. EBERT -- Vice President and Controller of our company and DIMAC
Holdings since June 1998. Mr. Ebert has been the Vice President and Controller
of AmeriComm Holdings since May 1993, where his responsibilities include
maintenance of lender and public relations, review of acquisition opportunities,
external and internal financial reporting, integration of acquired businesses
and working capital management. Previously, Mr. Ebert was a Manager at Arthur
Andersen LLP where he began his service in August 1985.


                                       83
<PAGE>

    MICHAEL J. SPEICHINGER -- Vice President, Chief Financial Officer and
Treasurer of DIMAC Marketing since July 1998. Mr. Speichinger joined DIMAC
Marketing in September 1996 as Director of Financial Analysis and was promoted
to Corporate Controller of DIMAC Marketing in November 1997. Mr. Speichinger's
responsibilities include financial reporting, budgeting, forecasting, capital
allocation and project analysis, enhancements to the management reporting
systems and development of revenue and new business forecasting tools. Prior to
joining DIMAC Marketing, Mr. Speichinger was a senior manager with KPMG Peat
Marwick, serving mid-size to Fortune 500 clients out of the St. Louis office.



EXECUTIVE COMPENSATION



    SUMMARY COMPENSATION



    The following table sets forth information concerning the compensation paid
or accrued for the years ended December 31, 1998, December 31, 1997 and December
31, 1996, as applicable, for the Chief Executive Officer of our company and each
of the four other most highly compensated executive officers of our company.


<TABLE>
<CAPTION>
                                                                                                 LONG-TERM COMPENSATION
                                                                                             ------------------------------
<S>                                    <C>        <C>        <C>          <C>                <C>                <C>
                                                             ANNUAL COMPENSATION
                                                  -----------------------------------------     SECURITIES
                                                                            OTHER ANNUAL        UNDERLYING         LTIP
         NAME AND PRINCIPAL                        SALARY     BONUS(1)     COMPENSATION(2)     OPTIONS/SARS       PAYOUTS
              POSITION                   YEAR        ($)         ($)             ($)                (#)             ($)
- -------------------------------------  ---------  ---------  -----------  -----------------  -----------------  -----------
Martin R. Lewis, Chief
Executive Officer....................       1998    205,802           0               0                  0               0

Robert M. Miklas,
President............................       1998    246,154     117,075               0                  0               0
                                            1997    222,754           0               0                  0               0
                                            1996    190,144           0               0                  0               0
John F. Meneough,
Executive Vice President.............       1998    212,500      40,000               0                  0               0
                                            1997    200,000      39,000               0                  0               0
                                            1996    118,625           0               0                  0               0
Jack Resnick, Executive
Vice President.......................       1998    231,885      13,750               0                  0               0
                                            1997    230,409      55,072          55,250                  0               0
                                            1996    205,792      67,249               0             58,485         329,039
Scott P. Ebert, Vice
President and Controller.............       1998    106,449      28,422               0                  0               0
                                            1997     91,000           0               0                  0               0
                                            1996     87,222       7,961               0                  0               0

<CAPTION>

<S>                                    <C>

                                         ALL OTHER
         NAME AND PRINCIPAL            COMPENSATION
              POSITION                      ($)
- -------------------------------------  -------------
Martin R. Lewis, Chief
Executive Officer....................        1,890(3)
Robert M. Miklas,
President............................          696(3)
                                               639(3)
                                               625(3)
John F. Meneough,
Executive Vice President.............        8,298(4)
                                             8,298(4)
                                             8,298(4)
Jack Resnick, Executive
Vice President.......................          565(4)
                                                 0
                                                 0
Scott P. Ebert, Vice
President and Controller.............          353(3)
                                                 0
                                                 0
</TABLE>


- ------------------------------


(1) Includes amounts earned and accrued.



(2) Represents the dollar value of annual compensation not properly
    characterized as salary or bonus. Perquisites and other personal benefits,
    securities or property that are less than the lesser of either $50,000 or
    10% of the total of annual salary and bonus reported for the named executive
    officer have been omitted from the Summary Compensation Table.



(3) Consists of the taxable portion of group term life insurance premiums paid
    for by our company.



(4) Represents lease payments made for an automobile paid for by our company.


                                       84
<PAGE>

    OPTION EXERCISES



    The following table sets forth particular information concerning options to
purchase stock exercised by the named executive officers during 1998.



        AGGREGATED OPTION EXERCISES IN THE YEAR ENDED DECEMBER 31, 1998



<TABLE>
<CAPTION>
                                                                                  SHARES ACQUIRED      VALUE
                                                                                    ON EXERCISE      RECEIVED
NAME                                                                                    (#)             ($)
- --------------------------------------------------------------------------------  ---------------  -------------
<S>                                                                               <C>              <C>
Martin R. Lewis (1).............................................................         3,450(2)     18,561.00

John F. Meneough (1)............................................................        10,368(3)    151,943.70

Jack Resnick (1)................................................................        29,243(2)    126,622.19
</TABLE>


- ------------------------


(1) The executive officer has executed all options that were awarded to him.



(2) Reflects the number of shares of AmeriComm Holdings acquired by the
    executive officer under his vested options.



(3) Reflects the number of shares of News Corporation acquired by John Meneough
    under his vested options.


DIRECTOR COMPENSATION


    Directors who are officers, employees or otherwise affiliates of DIMAC
Holdings or our company do not receive compensation for their services as
directors. Directors of DIMAC Holdings or our company are entitled to
reimbursement of their reasonable out-of-pocket expenses in connection with
their travel to and attendance at meetings of the board of directors or
committees thereof. Directors of DIMAC Holdings or our company who are not also
officers, employees or otherwise affiliates of DIMAC Holdings, our company or
McCown De Leeuw receive a $2,000 board attendance fee.



EXECUTIVE OFFICER EMPLOYMENT AGREEMENTS



    AmeriComm Direct Marketing and Scott Ebert entered into an agreement dated
May 18, 1998 which sets forth certain terms of employment of Mr. Ebert as Vice
President and Controller of AmeriComm Direct Marketing and AmeriComm Holdings.
This agreement provides for an annual base salary of $115,000 which may be
increased pursuant to an agreed-upon plan subject to the approval of the
Compensation Committee of the Board of Directors of AmeriComm Holdings and
AmeriComm Direct Marketing. The agreement also provides for bonus compensation
based upon Mr. Ebert's performance and the overall profitability of AmeriComm
Direct Marketing with a guaranteed minimum bonus of $20,000 for calendar year
1998. In the event that AmeriComm Direct Marketing terminates Mr. Ebert's
employment under certain circumstances, or if Mr. Ebert terminates his
employment with our company, Mr. Ebert shall be entitled to continuation of his
base compensation for a period of nine months.



STOCK OPTION PLAN



    DIMAC Holdings adopted a stock option plan which is administered by the
Compensation Committee of DIMAC Holdings' Board of Directors or such other
committee of the Holdings Board as it may designate. Under its stock option plan
the Compensation Committee may grant options to purchase up to 16% of DIMAC
Holdings common stock, which may be either "incentive stock options", within the
meaning of Section 422 of the Internal Revenue Code of 1986, as amended, or
stock options other than incentive stock options to executive and other
employees, including officers, directors whether or not also employees and
consultants of DIMAC Holdings and its subsidiaries, including DIMAC Corporation,
and affiliates designated by the Compensation Committee.


                                       85
<PAGE>
                               SECURITY OWNERSHIP

THE COMPANY

    Our authorized capital stock consists of 100 shares of common stock, par
value $0.001 per share, all of which shares are issued and outstanding, have
voting rights and are presently held by DIMAC Holdings.

HOLDINGS


    The authorized capital stock of DIMAC Holdings consists of 2,000,000 shares
of voting common stock, par value $0.001 per share, of which 1,092,000 shares
were issued and outstanding as of August 1, 1999, and 200,000 shares of
non-voting common stock, par value $0.001 per share, of which 8,000 shares were
issued and outstanding as of August 1, 1999.



    The following table sets forth as of the date hereof the number and
percentage of shares of voting common stock beneficially owned by (i) each
person known to DIMAC Holdings to be the beneficial owner of more than 5% of any
class of DIMAC Holdings' equity securities, (ii) each director and each
executive officer of DIMAC Holdings or our company, and (iii) all directors and
executive officers of DIMAC Holdings of our company as a group.



<TABLE>
<CAPTION>
                                                                                       SHARES OF      PERCENTAGE
                                                                                        HOLDINGS          OF
                                                                                     VOTING COMMON     HOLDINGS
                                                                                         STOCK          VOTING
                                                                                      BENEFICIALLY   COMMON STOCK
                                                                                       OWNED (1)     OUTSTANDING
                                                                                     --------------  ------------
<S>                                                                                  <C>             <C>
McCown De Leeuw & Co. IV, L.P. (2).................................................       934,705         72.60%
McCown De Leeuw & Co. IV Associates, L.P. (2)......................................       934,705         72.60%
Delta Fund LLC (2).................................................................       934,705         72.60%
State of Michigan Retirement Systems (3)...........................................       150,000         13.74%
First Union Investors, Inc. (4)....................................................        62,000          5.64%
George E. McCown (2)...............................................................       934,705         72.60%
David E. De Leeuw (2)..............................................................       934,705         72.60%
David E. King (2)..................................................................       934,705         72.60%
Timothy Beffa......................................................................           250         *
Benjamin L. McSwiney...............................................................           250         *
All directors and executive officers as a group....................................       935,205         72.64%
</TABLE>


- ------------------------

*   Represents less than 1.0%.


(1) Voting common stock is the only class of capital stock of DIMAC Holdings
    which has voting rights. Beneficial ownership is determined in accordance
    with the rules of the SEC. Shares of capital stock subject to options,
    warrants and convertible securities currently exercisable or convertible, or
    exercisable or convertible within 60 days, are deemed outstanding for
    computing the percentage of the person holding such options but are not
    deemed outstanding for computing the percentage of any other person. Except
    as indicated by footnote, the persons named in the table above have sole
    voting and investment power with respect to all shares of capital stock
    indicated as beneficially owned by them.



(2) Includes 712,789 shares of voting common stock owned and 188,248 shares of
    voting common stock that can be acquired by the exercise of 188,248 warrants
    by McCown De Leeuw & Co. IV, L.P., an investment partnership whose general
    partner is MDC Management Company IV, LLC, 15,176 shares of voting common
    stock owned and 4,001 shares of voting common stock that can be acquired by
    the exercise of 4,001 warrants by McCown De Leeuw & Co. IV Associates, L.P.,
    an


                                       86
<PAGE>

    investment partnership whose general partner is MDC Management Company IV,
    and 11,285 shares of voting common stock owned and 3,206 shares of voting
    common stock that can be acquired by the exercise of 3,206 warrants by Delta
    Fund LLC, a California limited liability company. The voting members of
    Delta Fund LLC are George E. McCown, David E. De Leeuw, David E. King,
    Robert B. Hellman, Jr. and Steven A. Zuckerman, who are also the only
    managing members of MDC Management Company IV. Voting and dispositive
    decisions regarding the securities are made by a vote or consent of all of
    the managing members of MDC Management Company IV. Voting and dispositive
    decisions regarding securities owned by Delta Fund LLC are made by a vote or
    consent of a majority in number of the voting members of Delta Fund LLC.
    Messrs. McCown, De Leeuw, King, Hellman and Zuckerman have no direct
    ownership of any securities and disclaim beneficial ownership of such shares
    except, in the case of Delta Fund LLC, to the extent of their proportionate
    membership interests. The address of each of the above referenced entities
    is c/o McCown De Leeuw & Co., Inc., 3000 Sand Hill Road, Building 3, Suite
    290, Menlo Park, CA 94025.


(3) The Michigan Department of Treasury, Bureau of Investments manages the State
    of Michigan Retirement Systems. The managed funds are: the State Police
    Retirement Fund, the State Employees' Retirement Fund, the Public School
    Employees' Retirement Fund and the Judges' Retirement Fund. The address of
    each of these funds is Michigan Department of Treasury, Bureau of
    Investments, P.O. Box 15128, Lansing, MI 48901.

(4) Includes 54,000 shares of voting common stock and 8,000 shares of non-voting
    common stock.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

ADVISORY SERVICES AGREEMENT


    We maintain an Advisory Services Agreement with MDC Management Company IV,
LLC, an affiliate of each of McCown De Leeuw & Co. IV, L.P., McCown De Leeuw &
Co. IV Associates, L.P. and Delta Fund LLC. Under the Advisory Services
Agreement, MDC Management Company IV provides certain consulting, financial, and
managerial functions to us for an annual fee equal to the greater of (i)
$550,000 and (ii) 1.06% of our pro forma EBITDA for the immediately preceding
fiscal year, such EBITDA to be calculated without any deduction of the annual
fee payable to MDC Management Company IV for the fiscal year. In no event may
the annual fee exceed $1,000,000 in any year. The annual fee for the period
prior to the fiscal year commencing January 1, 1999 was $275,000 which was
calculated by pro rating the $550,000 annual fee by the number of days the
Advisory Services Agreement was in effect during the 1998 calendar year. In
addition, under the Advisory Services Agreement, we paid MDC Management Company
IV a fee equal to $9,900,000 for services rendered in the acquisition of our
company by certain affiliates of McCown De Leeuw. The Advisory Services
Agreement expires June 26, 2003 and is renewable annually after this date,
unless we terminate it for justifiable cause, as defined in the Advisory
Services Agreement. We believe that the fees received for the professional
services rendered are at least as favorable to us as those which could be
negotiated with a third party. We entered into a side letter to the Advisory
Services Agreement with MDC Management Company IV, dated March 31, 1999, under
which MDC Management Company IV agrees that it will not be paid any fees payable
under the Advisory Services Agreement until such fees are permitted to be made
pursuant to the senior secured credit facility. All fees payable under the
Advisory Services Agreement and not paid to MDC Management Company IV shall
accrue and shall be payable by us when permitted by the senior secured credit
facility.


AMERICOMM HOLDINGS AGREEMENT AND PLAN OF MERGER


    Under an Agreement and Plan of Merger, dated as of May 18, 1998, AmeriComm
Holdings, which was majority owned by McCown De Leeuw & Co. II, L.P., McCown De
Leeuw Associates, L.P., and


                                       87
<PAGE>

MDC/JAFCO Ventures, L.P. merged into one of our wholly-owned subsidiaries, which
at the time of such acquisition was wholly-owned by McCown De Leeuw & Co. IV,
L.P. and certain of its affiliates. Aggregate merger consideration was
approximately $208.3 million. Each of McCown De Leeuw & Co. II, L.P., McCown De
Leeuw Associates, L.P. and MDC/JAFCO Ventures, L.P. received $17.5 million, $9.4
million and 0.6 million, respectively, in proceeds from the merger. McCown De
Leeuw II, L.P. and McCown De Leeuw IV, L.P. are affiliates and under common
control. The Agreement and Plan of Merger was the result of arms length
negotiations and both we and AmeriComm Holdings believe that the terms of the
Agreement and Plan of Merger were at least as favorable to each such party as
those that could be negotiated with a third party. In addition, we and AmeriComm
Holdings each received an opinion from an investment bank which stated that,
subject to certain assumptions contained therein, the transaction was fair to
the stockholders of such entity from a financial point of view. Under the
Advisory Services Agreement, we paid MDC Management Company IV a fee equal to
$1,331,000 for services rendered in connection with the acquisition of AmeriComm
Holdings.


                                       88
<PAGE>
                       DESCRIPTION OF OTHER INDEBTEDNESS

SENIOR SECURED CREDIT FACILITY


    The following description briefly outlines the provisions of our senior
secured credit facility. We have filed a copy of the senior secured credit
agreement as an exhibit to the registration statement which includes this
prospectus. To find out how to locate the senior secured credit agreement,
please read the section labelled "Where You Can Find More Information" under the
heading "Prospectus Summary."


    The description set forth below is not complete and is qualified in its
entirety by reference to certain agreements setting forth the principal terms
and conditions of our senior secured credit facility.


    We and DIMAC Holdings entered into an amended and restated credit agreement,
dated as of June 26, 1998 among our company, DIMAC Holdings, the financial
institutions party thereto and Credit Suisse First Boston, as administrative
agent and arranger, Warburg Dillon Read LLC, as syndication agent, and First
Union National Bank, as documentation agent, as amended by that certain First
Amendment, dated as of March 31, 1999, and that certain Second Amendment, dated
as of July 23, 1999. In connection with such financing, Credit Suisse First
Boston is acting as Administrative Agent.


    The senior secured credit facility consists of


     - a senior secured term facility providing for term loans in an aggregate
       principal amount of $223.3 million, consisting of:



       - $63.0 million of Term A loans;



       - $91.6 million of Term B loans; and



       - $68.7 million of Term C loans;



     - a senior secured revolving credit facility providing for revolving loans
       and the issuance of letters of credit for our account, in an aggregate
       principal and stated amount at any time not to exceed $46.7 million (of
       which not more than $5.0 million may be represented by letters of
       credit).



    The Term A loans mature on June 30, 2004, the Term B loans mature on June
30, 2006 and the Term C loans mature on December 31, 2006. The term loans will
be paid quarterly until final maturity as shown in the following table.



<TABLE>
<CAPTION>
                                                 SCHEDULED QUARTERLY  SCHEDULED QUARTERLY  SCHEDULED QUARTERLY
                                                 REPAYMENT OF TERM A  REPAYMENT OF TERM B  REPAYMENT OF TERM C
QUARTERS ENDING:                                        LOANS                LOANS                LOANS
- -----------------------------------------------  -------------------  -------------------  -------------------
<S>                                              <C>                  <C>                  <C>
March 31, 2001-June 30, 2001...................           4.00%                0.25%                0.25%
September 30, 2001-December 31, 2001...........           4.25%                0.25%                0.25%
March 31, 2002-December 31, 2002...............          7.625%                0.25%                0.25%
March 31, 2003-December 31, 2003...............           8.35%                0.25%                0.25%
March 31, 2004.................................           9.60%                0.25%                0.25%
June 30, 2004..................................          10.00%                0.25%                0.25%
September 30, 2004-June 30, 2005...............                                7.50%                0.25%
September 30, 2005-March 31, 2006..............                               16.00%                0.25%
June 30, 2006..................................                               18.50%                0.25%
September 30, 2006.............................                                                    46.75%
December 31, 2006..............................                                                    47.75%
</TABLE>



    Revolving loans and letters of credit are fully revolving and available at
any time until June 30, 2004, except that as of March 29, 1999 and until we
comply with specified financial ratios and tests


                                       89
<PAGE>

contained in the senior secured credit agreement, the lenders party to the
senior secured credit agreement have no obligation to make new revolving loans,
swingline loans or issue letters of credit to us. The amount of available
revolving loans will be reduced by $15.0 million on June 30, 2003.



    We are required to make mandatory prepayments on our senior secured credit
facility under certain circumstances, including upon certain asset sales or
certain issuances of debt or equity securities. We are also required to make
prepayments on the senior secured credit facility and permanently reduce
commitments under the revolving credit facility in an amount equal to a
percentage of our consolidated excess cash flow commencing with the fiscal year
ended December 31, 2000 and upon receipt of cash proceeds from property and
casualty insurance or condemnation awards. At our option, loans may be prepaid,
and revolving credit commitments or letters of credit may be permanently
reduced, in whole or in part at any time without premium or penalty except for
break-funding costs.



    Our obligations under our senior secured credit facility are unconditionally
and irrevocably guaranteed by our present and future domestic subsidiaries and
by DIMAC Holdings. In addition, our senior secured credit facility is secured by
a first priority or equivalent security interest in all of our capital stock and
each of our present and future domestic subsidiaries and the tangible and
intangible assets of us and our guarantors. The senior secured credit facility
ranks senior in right of payment to the notes and effectively ranks senior in
right of payment to DIMAC Holdings' notes.


    At our option, the interest rate per year applicable to loans under our
senior secured credit facility will be either a rate (grossed-up for maximum
statutory reserve requirements for eurocurrency liabilities) determined by
reference to the British Bankers' Association Interest Settlement Rates for
deposits in dollars for a period equal to an interest period of one, two, three
or six months (as selected by us) (the "Adjusted Eurodollar Rate") or the Base
Rate, in each case plus a margin. Until the later of:

     - six months after June 26, 1998; and


     - the day on which the financial statements covering the period ending
       September 30, 1998 are delivered to the lenders,


the interest rate per year applicable to revolving loans will be either the
Adjusted Eurodollar Rate plus a margin of 2.75% or the Base Rate plus a margin
of 1.75%.


    Until November 24, 1998,



     - the interest rate per year applicable to revolving loans and Term A loans
       was either the Adjusted Eurodollar Rate plus a margin of 2.75% or the
       Base Rate plus a margin of 1.75%;



     - the interest rate per year applicable to Term B loans was either the
       Adjusted Eurodollar Rate plus a margin of 3.25% or the Base Rate plus a
       margin of 2.25%; and



     - the interest rate per year applicable to Term C loans was either the
       Adjusted Eurodollar Rate plus a margin of 3.50% or the Base Rate plus a
       margin of 2.50%.



After November 24, 1998, the applicable margin was and will continue to be
subject to a grid based upon our leverage. As of March 26, 1999 and until
December 31, 2000, for so long as our leverage ratio is greater than or equal to
5.50:1.00, the applicable margin will be increased by 0.25% in excess of the
rate otherwise applicable. The Base Rate is the higher of:


     - the rate of interest publicly announced by Credit Suisse First Boston as
       its prime commercial lending rate in effect at its principal office in
       New York City; and

     - the federal funds effective rate plus 0.5%.


    We paid an annual fee equal to 0.5% on the undrawn portion of the
commitments in respect of our revolving credit facility until November 24, 1998.
After November 24, 1998, the annual fee was and will continue to be subject to a
grid based upon our leverage. We will also pay an annual fee on the


                                       90
<PAGE>
face amount of all outstanding letters of credit equal to the applicable margin
then in effect with respect to loans under our revolving credit facility bearing
interest based upon the Adjusted Eurodollar Rate.

    Our senior secured credit facility contains a number of significant
covenants that, among other things, restrict our ability as well as our
subsidiaries' ability to:

     - dispose of assets;

     - incur additional indebtedness;


     - make capital expenditures;


     - repay other indebtedness or amend other debt instruments;

     - pay dividends;

     - create liens on assets;


     - enter into leases or guarantees;


     - make investments or acquisitions;

     - engage in mergers or consolidations; and

     - engage in certain transactions with subsidiaries and affiliates and
       otherwise restrict corporate activities.


In addition, under our senior secured credit facility, we are required to comply
with specified financial ratios and tests, including minimum EBITDA and a
limitation on capital expenditures, and after December 31, 2000, minimum fixed
charge coverage, minimum interest coverage and maximum leverage ratios.



    Our senior secured credit facility also contains provisions that prohibit
any modification of the indenture in any manner adverse to the lenders and that
will limit our ability to refinance the notes without the consent of such
lenders.



DIMAC HOLDINGS SENIOR NOTES



    On October 22, 1998, DIMAC Holdings issued $30.0 million aggregate principal
amount of its 15 1/2% Senior Notes due 2009. Holders of the DIMAC Holdings notes
also received warrants to purchase 28,205 shares of DIMAC Holdings common stock
at a nominal exercise price. The DIMAC Holdings notes are unsecured senior
obligations of DIMAC Holdings and will mature on October 22, 2009. The DIMAC
Holdings notes bear interest at a rate of 15 1/2% per year. Interest on the
DIMAC Holdings notes will accrue and be payable quarterly on March 31, June 30,
September 30 and December 31 of each year beginning December 31, 1998, or if any
such day is not a business day, on the next succeeding business day. For each
installment of interest due on or prior to September 30, 2003, instead of paying
the whole installment in cash, DIMAC Holdings may pay the whole installment, or
a portion of the installment, by issuing additional DIMAC Holdings notes in an
aggregate principal amount equal to the amount of interest due on that interest
payment date but not paid in cash. Interest on the DIMAC Holdings notes will
accrue from the most recent date on which interest has been paid or, if no
interest has been paid, from the date of issuance.



    Except as set forth below, the DIMAC Holdings notes are not redeemable at
the option of DIMAC Holdings before October 22, 2002. DIMAC Holdings may redeem
the DIMAC Holdings notes, in whole or in part, at any time on or after October
22, 2002. The redemption price of the DIMAC Holdings notes is equal to the
percentages of the principal amount of the DIMAC Holdings


                                       91
<PAGE>

notes set forth below, plus accrued and unpaid interest to the redemption date,
if redeemed during the 12-month period beginning October 22 of the years
indicated below.


<TABLE>
<CAPTION>
YEAR                                                                          REDEMPTION PRICE
- ----------------------------------------------------------------------------  ----------------
<S>                                                                           <C>
2002........................................................................        109.300%
2003........................................................................        107.750%
2004........................................................................        106.200%
2005........................................................................        104.650%
2006........................................................................        103.100%
2007........................................................................        101.550%
2008........................................................................        100.000%
</TABLE>


    At any time before October 22, 2002, DIMAC Holdings may redeem, in whole or
in part, the DIMAC Holdings notes with the proceeds of one or more equity
offerings at a redemption price of 107.75% of the principal amount of the DIMAC
Holdings notes plus accrued and unpaid interest, if any, to the redemption date,
subject to the right of holders of record on the relevant record date to receive
interest due on the relevant interest payment date.



    Upon the occurrence of a Change of Control (as defined in the indenture
under which the DIMAC Holdings notes were issued), DIMAC Holdings is required to
repurchase all or any part of such holder's DIMAC Holdings notes at a purchase
price in cash equal to 101% of the principal amount of the DIMAC Holdings notes
plus accrued and unpaid interest, if any, to the date of purchase, subject to
the right of holders of record on the relevant record date to receive interest
due on the relevant interest payment date.



    The indenture under which the DIMAC Holdings notes were issued imposes
certain affirmative covenants and other requirements on DIMAC Holdings and us
and also contains certain negative covenants that include, among other things,
limitations on:


     - the amount of indebtedness DIMAC Holdings and its subsidiaries may incur;

     - certain payments DIMAC Holdings and its subsidiaries may make;

     - restrictions on distributions from subsidiaries;

     - sales of assets by DIMAC Holdings and its subsidiaries;

     - affiliate transactions;

     - investments;

     - DIMAC Holdings' ability to merge or consolidate or transfer all or
       substantially all of its assets; and

     - certain acquisitions by DIMAC Holdings and its subsidiaries.


    The indenture under which the DIMAC Holdings notes were issued contains
customary events of defaults, including default in any payment of principal and
interest on any DIMAC Holdings notes when due. If an event of default occurs and
is continuing, Wilmington Trust Company by written notice to DIMAC Holdings, or
the holders of at least 25% in principal amount of the outstanding DIMAC
Holdings notes by notice to DIMAC Holdings and Wilmington Trust Company, may
declare the unpaid principal of and any accrued interest on all of the
outstanding DIMAC Holdings notes to be due and payable. Upon such a declaration,
the principal and interest shall be due and payable immediately.


                                       92
<PAGE>

DIMAC HOLDINGS SENIOR SUBORDINATED DISCOUNT NOTES



    On March 31, 1999 DIMAC Holdings issued $79.9 million aggregate face amount
of its 15 1/2% Senior Subordinated Discount Notes due March 31, 2010 and
warrants to purchase 200,000 shares of its voting common stock pursuant to a
Securities Purchase Agreement, dated as of March 31, 1999, by and among DIMAC
Holdings and the persons listed therein as purchasers. The senior subordinated
discount notes are unsecured senior subordinated obligations of DIMAC Holdings
and will mature on March 31, 2010. Interest on each senior subordinated discount
note accrues at a rate of 15 1/2% per annum and is not payable prior to
maturity. The senior subordinated discount notes are junior in right of payment
to the prior payment in full of the DIMAC Holdings notes. The warrants are
exercisable at any time prior to Mach 31, 2010 in whole or in part, at an
exercise price of $100.00 per share. The number of shares subject to the
warrants and the exercise price per share are subject to anti-dilution
adjustments. The warrants do not, prior to their exercise, confer any right or
privileges of voting common stock.


                                       93
<PAGE>

                              DESCRIPTION OF NOTES



GENERAL



    You can find the definitions of certain terms used in this description under
the subheading "Certain Definitions."



    DIMAC Corporation issued the notes under an indenture, dated as of October
15, 1998, between DIMAC Corporation, its subsidiary guarantors and Wilmington
Trust Company, as Trustee. The terms of the notes include those stated in the
indenture and those made part of the indenture by reference to the Trust
Indenture Act of 1939.



    The following description is a summary of the material provisions of the
indenture. It does not restate that agreement in its entirety. We urge you to
read the indenture and its appendix because it, and not this description,
defines your rights as a holder of these notes.



    We have filed a copy of the indenture as an exhibit to the registration
statement which includes this prospectus. To find out how to locate the
indenture, please read the section labeled "Where You Can Find More Information"
under the heading "Prospectus Summary". You may also review the indenture at the
Trustee's offices at 1100 North Market Street, Rodney Square North, Wilmington,
Delaware.



BRIEF DESCRIPTION OF THE NOTES AND THE GUARANTEES



    The notes:



     - are unsecured senior subordinated obligations of DIMAC Corporation;



     - are subordinated in right of payment to all Senior Indebtedness of DIMAC
       Corporation;



     - rank equally in right of payment to all other Senior Subordinated
       Indebtedness of DIMAC Corporation;



     - rank senior in right of payment to any future Subordinated Obligations of
       DIMAC Corporation; and



     - are unconditionally guaranteed by the Subsidiary Guarantors.



    The Guaranties:



        The notes are guaranteed by the following subsidiaries of DIMAC
    Corporation:



<TABLE>
<S>                                <C>
DIMAC Marketing Corporation        DMW Worldwide, Inc.
DIMAC DIRECT, Inc.                 AmeriComm Holdings, Inc.
Palm Coast Data Inc.               AmeriComm Direct Marketing, Inc.
MBS/Multimode Inc.
</TABLE>



    The Guaranties of the notes:



     - are senior subordinated obligations of each Subsidiary Guarantor;



     - are subordinated in right of payment to all Senior Indebtedness of each
       Subsidiary Guarantor;



     - are equal in right of payment to all other Senior Subordinated
       Indebtedness of each Subsidiary Guarantor; and



     - are senior in right of payment to all other Subordinated Obligations of
       each Subsidiary Guarantor.


                                       94
<PAGE>

    As of December 31, 1998, DIMAC Corporation and its Subsidiary Guarantors had
total Senior Indebtedness of approximately $213.1 million. As indicated above
and as discussed in detail below under the subheading "Subordination," payments
on the notes and under the guaranties will be subordinated to the payment of
Senior Indebtedness. The indenture will permit DIMAC Corporation and its
Subsidiary Guarantors to incur additional Senior Indebtedness.



    As of the date of the indenture, all of our subsidiaries will be "Restricted
Subsidiaries." However, under the circumstances described below we will be
permitted to designate certain of our subsidiaries as "Unrestricted
Subsidiaries." Unrestricted Subsidiaries will not be subject to many of the
restrictive covenants in the indenture. Unrestricted Subsidiaries will not
guarantee the notes.



PRINCIPAL, MATURITY AND INTEREST



    DIMAC Corporation initially issued $100.0 million aggregate principal amount
of notes, but the indenture permits DIMAC Corporation to issue up to $300.0
million aggregate principal amount of notes. DIMAC Corporation will issue notes
in denominations of $1,000 and integral multiples of $1,000. The notes will
mature on October 1, 2008.



    Interest on the notes will accrue at the rate of 12 1/2% per annum and will
be payable semi-annually in arrears on October 1 and April 1, commencing on
April 1, 1999. DIMAC Corporation will make each interest payment to the holders
of record of the notes on the immediately preceding September 15 and March 15.



    Interest on the notes will accrue from the date of original issuance or, if
interest has already been paid, from the date it was most recently paid.
Interest will be computed on the basis of a 360-day year comprised of twelve
30-day months.



METHODS OF RECEIVING PAYMENTS ON THE NOTES



    All payments on certificated notes will be made by mailing a check to the
registered address of each holder of a certificated note. If a holder has given
wire transfer instructions to DIMAC Corporation, DIMAC Corporation will make all
principal, premium and interest payments on those notes in accordance with those
instructions. All payments due and payable to holders of notes whose notes are
represented by a global note will be made by wire transfer of immediately
available funds to the accounts specified by The Depository Trust Company.



PAYING AGENT AND REGISTRAR FOR THE NOTES



    The Trustee will initially act as Paying Agent and Registrar. DIMAC
Corporation may change the Paying Agent or Registrar without prior notice to the
holders of the notes. DIMAC Corporation or any of its domestically incorporated
Wholly Owned Subsidiaries may act as Paying Agent or Registrar.



TRANSFER AND EXCHANGE



    A holder of notes may transfer or exchange notes in accordance with the
indenture. The Registrar and the Trustee may require a holder, among other
things, to furnish appropriate endorsements and transfer documents and DIMAC
Corporation may require a holder to pay any taxes and fees required by law or
permitted by the indenture. DIMAC Corporation is not required to transfer or
exchange any note selected for redemption. Also, DIMAC Corporation is not
required to transfer or exchange any note for a period of 15 days before a
selection of notes to be redeemed or 15 days before on interest payment date.



    The registered holder of a note will be treated as the owner of it for all
purposes.


                                       95
<PAGE>

SUBSIDIARY GUARANTIES



    The Subsidiary Guarantors will jointly and severally guaranty DIMAC
Corporation's obligations under the notes. Each Subsidiary Guaranty will be
subordinated to the prior payment in full of all Senior Indebtedness of that
Subsidiary Guarantor. The obligations of each Subsidiary Guarantor under its
Subsidiary Guaranty will be limited as necessary to prevent that Subsidiary
Guaranty from constituting a fraudulent conveyance under applicable law.



    A Subsidiary Guarantor may sell or otherwise dispose of all or substantially
all of its assets, or consolidate with or merge with or into another Person if:



    (1) such sale, merger or consolidation does not violate the provisions of
       the indenture described under "Certain Covenants--Merger and
       Consolidation"; and



    (2) the Person acquiring the property in any such sale or disposition or the
       Person formed by or surviving any such consolidation or merger assumes
       all the obligations of that Subsidiary Guarantor pursuant to a
       supplemental indenture satisfactory to the Trustee.



    The Subsidiary Guaranty of a Subsidiary Guarantor will be released:



    (1) upon the sale or other disposition, including by way of consolidation or
       merger, of a Subsidiary Guarantor or the sale or disposition of all or
       substantially all the assets of such Subsidiary Guarantor other than to
       DIMAC Corporation or an Affiliate of DIMAC Corporation; or



    (2) if at any time a Subsidiary Guarantor no longer has any Senior
       Indebtedness outstanding.



SUBORDINATION



    The payment of principal, premium and interest, if any, on the notes are
subordinated to the prior payment in full of all Senior Indebtedness of DIMAC
Corporation.



    Holders of Senior Indebtedness of DIMAC Corporation shall be entitled to
receive payment in full before holders of notes shall be entitled to receive any
payment of principal of or interest on the notes:



    (1) upon any payment or distribution of the assets of DIMAC Corporation to
       creditors upon a total or partial liquidation or a total or partial
       dissolution of DIMAC Corporation; or



    (2) in a bankruptcy, reorganization, insolvency, receivership or similar
       proceeding relating to DIMAC Corporation or its property.



    DIMAC Corporation may not pay the principal of, premium, if any, or interest
on the notes or make any deposit pursuant to the provisions under "--Defeasance"
below and may not otherwise repurchase, redeem or retire any notes if:



    (1) any Senior Indebtedness is not paid when due in cash or Cash
       Equivalents; or



    (2) any other default on Senior Indebtedness occurs and the maturity of such
       Senior Indebtedness is accelerated in accordance with its terms unless:



       (a) the default has been cured or waived and any such acceleration has
           been rescinded; or



       (b) such Senior Indebtedness has been paid in full in cash or Cash
           Equivalents.



    However, DIMAC Corporation may pay any amounts without regard to clauses (1)
or (2) above if DIMAC Corporation and the Trustee receive written notice
approving such payment from the Representatives of the holders of Designated
Senior Indebtedness with respect to which either of the events set forth in
clause (1) or (2) has occurred and is continuing. During the continuance of any
default (other than a default described in clauses (1) or (2) above) with
respect to any Designated Senior Indebtedness pursuant to which the maturity
thereof may be accelerated immediately without further


                                       96
<PAGE>

notice (except such notice as may be required to effect such acceleration) or
the expiration of any applicable grace periods, DIMAC Corporation may not pay
the notes for a period of 179 days or less under certain circumstances (a
"Payment Blockage Period") commencing upon the receipt by the Trustee of written
notice (a "Blockage Notice") of such default from the Representative of such
Designated Senior Indebtedness or from the holders of such Designated Senior
Indebtedness. Unless the holders of such Designated Senior Indebtedness or the
Representative of such holders shall have accelerated the maturity of such
Designated Senior Indebtedness, DIMAC Corporation may resume payments on the
notes after termination of such Payment Blockage Period. Not more than one
Blockage Notice may be given in any consecutive 360-day period, regardless of
the number of defaults with respect to Designated Senior Indebtedness during
such period. No default or event of default which existed or was continuing on
the date of the commencement of any Payment Blockage Period with respect to the
Designated Senior Indebtedness, initiating such Payment Blockage Period shall
be, or be made, the basis of the commencement of a subsequent Payment Blockage
Period by the Representative of such Designated Senior Indebtedness, whether or
not within a period of 360 consecutive days, unless such default or event of
default shall have been cured or waived for a period of not less than 90
consecutive days.



    DIMAC Corporation or the Trustee must promptly notify holders of Senior
Indebtedness or their Representatives if payment of the notes is accelerated
because of an event of default. DIMAC Corporation may not pay the notes until
five business days after such holders or the Representatives of the Designated
Senior Indebtedness receive notice of the acceleration. After five business
days' notice is given, DIMAC Corporation may pay the notes if the subordination
provisions of the indenture permit such payment.



    As a result of the subordination provisions described above, in the event of
a bankruptcy, liquidation or reorganization of DIMAC Corporation, holders of the
notes may recover less ratably than creditors of DIMAC Corporation who are
holders of Senior Indebtedness. See "Risk Factors--Ranking of the Notes."



OPTIONAL REDEMPTION



    Prior to October 1, 2001, DIMAC Corporation may on any one or more occasions
redeem up to 35% of the aggregate principal amount of notes originally issued
under the indenture at a redemption price of 112.5% of the principal amount
thereof, plus accrued and unpaid interest to the redemption date, with the net
cash proceeds of one or more Equity Offerings; PROVIDED that



    (1) at least 65% of the aggregate principal amount of notes remains
       outstanding immediately after the occurrence of such redemption; and



    (2) the redemption must occur within 60 days of the date of the closing of
       such Equity Offering.



    Except pursuant to the preceding paragraph, the notes will not be redeemable
at DIMAC Corporation's option prior to October 1, 2003.



    On and after October 1, 2003, DIMAC Corporation may redeem all or a part of
these notes upon not less than 30 nor more than 60 days' notice, at the
redemption prices, expressed as percentages of principal amount, set forth below
plus accrued and unpaid interest, if any, to the applicable redemption date, if
redeemed during the twelve-month period beginning on October 1 of the years
indicated below:



<TABLE>
<CAPTION>
YEAR                                                                               PERCENTAGE
- ---------------------------------------------------------------------------------  -----------
<S>                                                                                <C>
2003.............................................................................     106.250%
2004.............................................................................     104.167%
2005.............................................................................     102.083%
2006 and thereafter..............................................................     100.000%
</TABLE>


                                       97
<PAGE>

REPURCHASE AT THE OPTION OF HOLDERS



    CHANGE OF CONTROL



    If a Change of Control occurs, each holder of notes will have the right to
require DIMAC Corporation to repurchase all or any part of such holder's notes
in accordance with the terms set forth below at a purchase price in cash equal
to 101% of the principal amount plus accrued and unpaid interest, if any, to the
date of purchase (subject to the right of holders of record on the relevant
record date to receive interest due on the relevant interest payment date).
Within thirty days following any Change of Control, unless DIMAC Corporation has
mailed a redemption notice with respect to all the outstanding notes in
connection with such Change of Control, DIMAC Corporation will mail a notice to
each holder of notes with a copy to the Trustee (the "Change of Control Offer")
stating that a change of control has occurred and that such holder has the right
to require DIMAC Corporation to purchase such holder's notes, describing the
circumstances and relevant facts and financial information concerning such
Change of Control and the procedures determined by DIMAC Corporation, consistent
with the indenture that a holder must follow in order to have its notes
purchased. DIMAC Corporation will comply with the requirements of Section 14(e)
of the Exchange Act and any other securities laws and regulations in connection
with the repurchase of the notes as a result of a Change of Control. To the
extent that the provisions of any securities laws or regulations conflict with
this section, DIMAC Corporation shall comply with the applicable securities laws
and regulations and shall not be deemed to have breached its obligations under
this section by virtue thereof.



    On the purchase date, all notes purchased by DIMAC Corporation will be
delivered by the Trustee for cancellation and DIMAC Corporation will pay to the
holders of notes the purchase price plus accrued and unpaid interest, if any.



    In the event that at the time of a Change of Control the terms of DIMAC
Corporation's Senior Indebtedness restrict or prohibit the repurchase of the
notes pursuant to this "Change of Control" covenant, then prior to the mailing
of notice to holders of notes described above, but in any event within 30 days
following a Change of Control, DIMAC Corporation will either:



    (1) repay in full all such Senior Indebtedness or offer to repay in full all
       such Senior Indebtedness and repay such Senior Indebtedness of each
       lender who has accepted such offer; or



    (2) obtain the requisite consent under the agreements governing such Senior
       Indebtedness to permit the repurchase of the notes.



    DIMAC Corporation's outstanding Senior Indebtedness currently prohibits
DIMAC Corporation from purchasing any notes, and also provides that certain
change of control events with respect to DIMAC Corporation would constitute a
default under the agreements governing the Senior Indebtedness. Any future
credit agreements or other agreements relating to Senior Indebtedness to which
DIMAC Corporation becomes a party may contain similar restrictions and
provisions. In the event a Change of Control occurs at a time when DIMAC
Corporation is prohibited from purchasing notes, DIMAC Corporation could seek
the consent of its senior lenders to the purchase of notes or could attempt to
refinance the borrowings that contain such prohibition. If DIMAC Corporation
does not obtain such a consent or repay such borrowings, DIMAC Corporation will
remain prohibited from purchasing notes. In such case, DIMAC Corporation's
failure to purchase tendered notes would constitute an event of default under
the indenture which would, in turn, constitute a default under such Senior
Indebtedness. In such circumstances, the subordination provisions in the
indenture would likely restrict payments to the holders of notes.



    DIMAC Corporation will not be required to make a Change of Control Offer
upon the occurrence of a Change of Control if a third party makes the Change of
Control offer in the manner, at the times and otherwise in compliance with the
requirements set forth in the indenture applicable to a Change of


                                       98
<PAGE>

Control Offer made by DIMAC Corporation and purchases all notes validly tendered
and not withdrawn under such Change of Control Offer.



    ASSET SALES



    DIMAC Corporation will not, and will not permit any of its Restricted
Subsidiaries to, consummate an Asset Disposition unless:



    (1) DIMAC Corporation or the Restricted Subsidiary, as the case may be,
       receives consideration at the time of such Asset Disposition at least
       equal to the fair market value of the shares and assets sold or otherwise
       disposed of;



    (2) at least 80% of the consideration received by DIMAC Corporation or such
       Restricted Subsidiary is in the form of cash; and



    (3) an amount equal to 100% of the Net Available Cash from such Asset
       Disposition is applied by DIMAC Corporation or such Restricted
       Subsidiary, as the case may be,



       (a) FIRST, to the extent DIMAC Corporation elects (or is required by the
           terms of any Senior Indebtedness of DIMAC Corporation or Indebtedness
           (other than Preferred Stock) of a Wholly Owned Subsidiary), to
           prepay, repay or purchase Senior Indebtedness of DIMAC Corporation or
           such Indebtedness (other than Preferred Stock) of a Wholly Owned
           Subsidiary (in each case other than Indebtedness owed to DIMAC
           Corporation or an Affiliate of DIMAC Corporation) within 360 days
           after the later of the date of such Asset Disposition or the receipt
           of such Net Available Cash;



       (b) SECOND, to the extent of the balance of Net Available Cash after
           application in accordance with clause (a) above, to the extent DIMAC
           Corporation or such Restricted Subsidiary elects, to reinvest in
           Additional Assets (including by means of an Investment in Additional
           Assets by a Restricted Subsidiary with Net Available Cash received by
           DIMAC Corporation or another Restricted Subsidiary) within 360 days
           after the later of the date of such Asset Disposition or the receipt
           of such Net Available Cash;



       (c) THIRD, to the extent of the balance of such Net Available Cash after
           application in accordance with clauses (a) and (b) above, to make an
           offer to purchase the notes outstanding under this indenture pursuant
           and subject to the conditions of this indenture to the holders at a
           purchase price of 100% of the principal amount thereof plus accrued
           and unpaid interest to the purchase date; and



       (d) FOURTH, to the extent of the balance of such Net Available Cash after
           application in accordance with clauses (a), (b) and (c) above, to (x)
           acquire Additional Assets (other than Indebtedness and Capital Stock)
           or (y) prepay, repay or purchase Indebtedness of DIMAC Corporation
           (other than Indebtedness owed to an Affiliate of DIMAC Corporation
           and other than Disqualified Stock of DIMAC Corporation) or
           Indebtedness of any Restricted Subsidiary (other than Indebtedness
           owed to DIMAC Corporation or an Affiliate of DIMAC Corporation), in
           each case described in this clause (d) within one year from the
           receipt of such Net Available Cash or, if DIMAC Corporation has made
           an offer pursuant to clause (c) above, six months from the date such
           offer is consummated;



       PROVIDED, HOWEVER, that in connection with any prepayment, repayment or
       purchase of Indebtedness pursuant to clause (a), (c) or (d) above, DIMAC
       Corporation or such Restricted Subsidiary shall retire such Indebtedness
       and shall cause the related loan commitment, if any, to be permanently
       reduced in an amount equal to the principal amount so prepaid, repaid or
       purchased.


                                       99
<PAGE>

    Notwithstanding the foregoing provisions of this covenant, DIMAC Corporation
and its Restricted Subsidiaries shall not be required to apply any Net Available
Cash in accordance with this covenant except to the extent that the aggregate
Net Available Cash from all Asset Dispositions which are not applied in
accordance with this covenant at any time exceed $1.0 million. DIMAC Corporation
shall not be required to make an offer for notes pursuant to this covenant if
the Net Available Cash available therefor (after application of the proceeds as
provided in clauses (a) and (b) above) is less than $10.0 million for any
particular Asset Disposition, which lesser amounts shall be carried forward for
purposes of determining whether an offer is required with respect to the Net
Available Cash from any subsequent Asset Disposition.



    For the purposes of this covenant, the following will be deemed to be cash:



    (1) the assumption of Indebtedness, other than Disqualified Stock, of DIMAC
       Corporation or any Restricted Subsidiary and the release of DIMAC
       Corporation or such Restricted Subsidiary from all liability on such
       Indebtedness in connection with such Asset Disposition; and



    (2) securities received by DIMAC Corporation or any Restricted Subsidiary of
       DIMAC Corporation from the transferee that are promptly converted by
       DIMAC Corporation or such Restricted Subsidiary into cash.



    In the event of an Asset Disposition that requires the purchase of notes
pursuant to clause (3)(c) above, DIMAC Corporation will be required to purchase
notes tendered pursuant to an offer by DIMAC Corporation for notes at a purchase
price of 100% of their principal amount plus accrued interest to the purchase
date in accordance with the procedures (including prorating in the event of
oversubscription) set forth in the indenture. If the aggregate purchase price of
notes tendered pursuant to the offer is less than the Net Available Cash
allotted to the purchase of notes, DIMAC Corporation will apply the remaining
Net Available Cash in accordance with clause (3)(d) above.



    DIMAC Corporation will comply, to the extent applicable, with the
requirements of Section 14(e) of the Exchange Act and any other securities laws
or regulations in connection with the repurchase of notes pursuant to the
indenture. To the extent that the provisions of any securities laws or
regulations conflict with provisions of this covenant, DIMAC Corporation will
comply with the applicable securities laws and regulations and will not be
deemed to have breached its obligations under the indenture by virtue thereof.



SELECTION AND NOTICE



    If fewer than all the notes are to be redeemed, the Trustee shall select the
notes to be redeemed pro rata or by lot or by a method that complies with
applicable legal and securities exchange requirements, if any, and that the
Trustee in its sole discretion shall deem to be fair and appropriate and in
accordance with methods generally used at the time of selection by fiduciaries
in similar circumstances. The Trustee shall make the selection from outstanding
notes not previously called for redemption. The Trustee may select for
redemption portions of the principal of notes that have denominations larger
than $1,000. Notes and portions of them the Trustee selects shall be in amounts
of $1,000 or a whole multiple of $1,000. Provisions of the indenture that apply
to notes called for redemption also apply to portions of notes called for
redemption. The Trustee shall notify DIMAC Corporation promptly of the notes or
portions of notes of DIMAC Corporation to be redeemed. Notices of redemption
shall be mailed by first class mail at least 30 but not more than 60 days before
the redemption date to each holder of notes to be redeemed at its registered
address.



    If any note is to be redeemed in part only, the notice of redemption that
relates to that note shall state the portion of the principal amount thereof to
be redeemed. A new note in principal amount equal to the unredeemed portion of
the original note will be issued in the name of the holder thereof upon
cancellation of the original note. Notes called for redemption become due on the
date fixed for


                                      100
<PAGE>

redemption. On and after the redemption date, interest ceases to accrue on notes
or portions of them called for redemption.



BOOK-ENTRY, DELIVERY AND FORM



    The notes sold will be issued in the form of a global note. The global note
will be:



    (1) deposited with, or on behalf of, The Depository Trust Company; and



    (2) registered in the name of The Depository Trust Company or its nominee.



    Except as set forth below, the global note may be transferred, in whole and
not in part, only to:



    (1) The Depository Trust Company; or



    (2) another nominee of The Depository Trust Company.



    Investors may hold their beneficial interests in the global note:



    (1) directly through The Depository Trust Company if they have an account
       with The Depository Trust Company; or



    (2) indirectly through organizations which have accounts with The Depository
       Trust Company.



    Upon the transfer of a note in definitive form, such note will, unless the
global note has previously been exchanged for notes in definitive form, be
exchanged for an interest in the global note representing the principal amount
of notes being transferred.



    The Depository Trust Company has advised DIMAC Corporation that it is:



    (1) a limited-purpose trust company and organized under the laws of the
       State of New York;



    (2) a member of the Federal Reserve System;



    (3) a "clearing corporation" within the meaning of the New York Uniform
       Commercial Code; and



    (4) "a clearing agency" registered pursuant to the provisions of Section 17A
       of the Exchange Act.



    The Depository Trust Company was created to:



    (1) hold securities of institutions that have accounts with The Depository
       Trust Company ("participants"); and



    (2) facilitate the clearance and settlement of securities transactions among
       its participants in such securities through electronic book-entry changes
       in accounts of the participants, thereby eliminating the need for
       physical movement of securities certificates.



    The Depository Trust Company's participants include:



    (1) securities brokers and dealers (which may include Credit Suisse First
       Boston Corporation, First Union Capital Markets and Warburg Dillon Read
       LLC);



    (2) banks;



    (3) trust companies;



    (4) clearing corporations; and



    (5) certain other organizations.



    Access to The Depository Trust Company's book-entry system is also available
to others such as banks, brokers, dealers and trust companies that clear through
or maintain a custodial relationship with a participant, whether directly or
indirectly.


                                      101
<PAGE>

    Upon the issuance of the global note, The Depository Trust Company will
credit, on its book-entry registration and transfer system, the principal amount
of the notes represented by such global note to the accounts of participants.
The accounts to be credited shall be designated by the initial purchasers of
such notes. Ownership of beneficial interests in the global note will be limited
to:



    (1) participants; or



    (2) persons that may hold interests through participants.



    Ownership of beneficial interests in the global note will be shown on, and
the transfer of those ownership interests will be effected only through, records
maintained by The Depository Trust Company, with respect to participants'
interest, and such participants, with respect to the owners of beneficial
interests in the global note other than participants. The laws of some
jurisdictions may require that certain purchasers of securities take physical
delivery of such securities in definitive form. Such limits and laws may impair
the ability to transfer or pledge beneficial interests in the global note.



    So long as The Depository Trust Company, or its nominee, is the registered
holder and owner of the global note, The Depository Trust Company or such
nominee, as the case may be, will be considered the sole legal owner and holder
of the related notes for all purposes of such notes and the indenture. Except as
set forth below, owners of beneficial interests in the global note:



    (1) will not be entitled to have the notes represented by the global note
       registered in their names;



    (2) will not receive or be entitled to receive physical delivery of
       certificated notes in definitive form; and



    (3) will not be considered to be the owners or holders of any notes under
       the global note.



    DIMAC Corporation understands that under existing industry practice, in the
event an owner of a beneficial interest in the global note desires to take any
action that The Depository Trust Company, as the holder of the global note, is
entitled to take, The Depository Trust Company would authorize the participants
to take such action, and that the participants would authorize beneficial owners
owning through such participants to take such action or would otherwise act upon
the instructions of beneficial owners owning through them.



    Payment of principal of and interest on notes represented by the global note
registered in the name of and held by The Depository Trust Company or its
nominee will be made to The Depository Trust Company or its nominee, as the case
may be, as the registered owner and holder of the global note.



    DIMAC Corporation expects that The Depository Trust Company or its nominee,
upon receipt of any payment of principal of or interest on the global note, will
credit participants' accounts with payments in amounts proportionate to their
respective beneficial interests in the principal amount of the global note as
shown on the records of The Depository Trust Company or its nominee. DIMAC
Corporation also expects that payments by participants to owners of beneficial
interests in the global note held through such participants will be governed by
standing instructions and customary practices and will be the responsibility of
such participants. DIMAC Corporation will not have any responsibility or
liability:



    (1) for any aspect of the records relating to, or payments made on account
       of, beneficial ownership interests in the global note for any note;



    (2) for maintaining, supervising or reviewing any records relating to such
       beneficial ownership interests; or


                                      102
<PAGE>

    (3) for any other aspect of the relationship between The Depository Trust
       Company and its participants or the relationship between such
       participants and the owners of beneficial interests in the global note
       owning through such participants.



    Unless and until it is exchanged in whole or in part for certificated notes
in definitive form, the global note may not be transferred except as a whole:



    (1) by The Depository Trust Company to a nominee of The Depository Trust
       Company;



    (2) by a nominee of The Depository Trust Company to The Depository Trust
       Company; or



    (3) by a nominee of The Depository Trust Company to another nominee of The
       Depository Trust Company.



    Although The Depository Trust Company has agreed to the foregoing procedures
in order to facilitate transfers of interests in the global note among
participants of The Depository Trust Company, it is under no obligation to
perform or continue to perform such procedures, and such procedures may be
discontinued at any time. Neither the Trustee nor DIMAC Corporation will have
any responsibility for the performance by The Depository Trust Company or its
participants or indirect participants of their respective obligations under the
rules and procedures governing their operations.



CERTIFICATED NOTES



    The notes represented by the global note are exchangeable for certificated
notes in definitive form of like tenor as such notes in denominations of $1,000
and integral multiples thereof if:



    (1) The Depository Trust Company notifies DIMAC Corporation that it is
       unwilling or unable to continue as depositary for the global note or if
       at any time The Depository Trust Company ceases to be a clearing agency
       registered under the Exchange Act and a successor depositary is not
       appointed by DIMAC Corporation within 90 days;



    (2) DIMAC Corporation in its discretion at any time determines not to have
       all of the notes represented by the global note; or



    (3) an event of default has occurred and is continuing.



    Any note that is exchangeable pursuant to the preceding sentence is
exchangeable for certificated notes issuable in authorized denominations and
registered in such names as The Depository Trust Company shall direct. Subject
to the foregoing, the global note is not exchangeable, except for a global note
of the same aggregate denomination to be registered in the name of The
Depository Trust Company or its nominee. In addition, such certificates will
bear the legend referred to under "Transfer Restrictions" (unless DIMAC
Corporation determines otherwise in accordance with applicable law) subject,
with respect to such notes, to the provisions of such legend.



    Neither DIMAC Corporation nor the Trustee shall be liable for any delay by
The Depository Trust Company or any participant in identifying the beneficial
owners of the related notes and each such person may conclusively rely on, and
shall be protected in relying on, instructions from The Depository Trust Company
for all purposes (including with respect to the registration and delivery, and
the respective principal amounts, of the notes to be issued).



SAME-DAY PAYMENT



    Payments of principal, interest, premium, if any, on the notes must be made:



    (1) by wire transfer of immediately available funds to the accounts
       specified by the holders thereof; or



    (2) by mailing a check to each holder's registered address.


                                      103
<PAGE>

REGISTERED EXCHANGE OFFER; REGISTRATION RIGHTS



    Pursuant to a Registration Rights Agreement with Credit Suisse First Boston
Corporation, First Union Capital Markets and Warburg Dillon Read LLC, for the
benefit of the holders of the unregistered notes, that DIMAC Corporation has
agreed that it will, at its cost:



    (1) file a registration statement on or prior to December 21, 1998 with the
       SEC with respect to a registered exchange offer to exchange the
       unregistered notes for new, registered notes of DIMAC Corporation having
       terms substantially identical in all material respects to the
       unregistered notes, except that the registered notes will not contain
       terms with respect to transfer restrictions; and



    (2) use its reasonable best efforts to cause the registration statement to
       be declared effective under the Securities Act on or prior to March 21,
       1999.



    Upon the effectiveness of the registration statement, DIMAC Corporation will
offer the registered notes in exchange for surrender of the notes. DIMAC
Corporation will keep the exchange offer open for not less than 30 days (or
longer if required by applicable law) after the date notice of the exchange
offer is mailed to the holders of the notes. For each unregistered note
surrendered to DIMAC Corporation, the holder of such unregistered note will
receive a registered note having a principal amount equal to that of the
surrendered unregistered note. Interest on each registered note will accrue from
the last interest payment date on which interest was paid on the note
surrendered or, if no interest has been paid on such unregistered note, from the
date of its original issue. Under existing SEC interpretations, the registered
notes would be freely transferable by holders other than affiliates of DIMAC
Corporation after the exchange offer without further registration under the
Securities Act if the holder of the registered notes represents:



    (1) that it is acquiring the registered notes in the ordinary course of its
       business;



    (2) that it has no arrangement or understanding with any person to
       participate in the distribution of the registered notes; and



    (3) that it is not an affiliate of DIMAC Corporation, as such terms are
       interpreted by the SEC;



PROVIDED, HOWEVER, that broker-dealers receiving registered notes in the
exchange offer will have a prospectus delivery requirement with respect to
resales of such registered notes. The SEC has taken the position that broker-
dealers may fulfill their prospectus delivery requirements with respect to
registered notes, other than a resale of an unsold allotment from the original
sale of the notes, with the prospectus contained in the registration statement.
Under the Registration Rights Agreement, DIMAC Corporation is required to allow
broker-dealers and other persons, if any, with similar prospectus delivery
requirements to use the prospectus contained in the registration statement in
connection with the resale of such registered notes.



    A holder of notes, other than certain specified holders, who wishes to
exchange such unregistered notes for registered notes in the exchange offer will
be required to represent:



    (1) that any registered notes to be received by it will be acquired in the
       ordinary course of its business;



    (2) that at the time of the commencement of the exchange offer it has no
       arrangement or understanding with any person to participate in the
       distribution (within the meaning of the Securities Act) of the registered
       notes; and



    (3) that it is not an "affiliate" of DIMAC Corporation, as defined in Rule
       405 of the Securities Act; (or if it is an affiliate, that it will comply
       with the registration and prospectus delivery requirements of the
       Securities Act to the extent applicable).


                                      104
<PAGE>

    If:



    (1) applicable interpretations of the staff of the SEC do not permit DIMAC
       Corporation to effect such a registered exchange offer;



    (2) for any other reason the registered exchange offer is not consummated by
       April 20, 1999;



    (3) Credit Suisse First Boston Corporation, First Union Capital Markets and
       Warburg Dillon Read LLC so request with respect to unregistered notes not
       eligible to be exchanged for registered notes in the registered exchange
       offer; or



    (4) any holder of unregistered notes is not eligible to participate in the
       registered exchange offer or does not receive freely tradeable registered
       notes in the registered exchange offer.



    DIMAC Corporation will, at its cost:



    (1) as promptly as practicable, file a shelf registration statement covering
       resales of the unregistered notes or the registered notes, as the case
       may be;



    (2) use its reasonable best efforts to cause the shelf registration
       statement to be declared effective under the Securities Act; and



    (3) keep the shelf registration statement effective until the time when the
       notes covered by the shelf registration statement can be sold pursuant to
       Rule 144 without any limitations under clauses (c), (e), (f) and (h) of
       Rule 144.



    DIMAC Corporation will, in the event a shelf registration statement is
filed, among other things:



    (1) provide to each holder for whom such shelf registration statement was
       filed copies of the prospectus which is a part of the shelf registration
       statement;



    (2) notify each such holder when the shelf registration statement has become
       effective; and



    (3) take certain other actions as are required to permit unrestricted
       resales of the notes or the registered notes, as the case may be.



    A holder selling such unregistered notes or registered notes pursuant to the
shelf registration statement generally will be:



    (1) required to be named as a selling security holder in the related
       prospectus and to deliver a prospectus to purchasers;



    (2) required to deliver information to be used in connection with the shelf
       registration statement in order to have its notes included in the shelf
       registration statement; and



    (3) subject to certain of the civil liability provisions under the
       Securities Act in connection with such sales and will be bound by the
       provisions of the Registration Rights Agreement which are applicable to
       such holder, including certain indemnification obligations.



    If:



    (1) by December 21, 1998, neither the registration statement nor the shelf
       registration statement has been filed with the SEC;



    (2) by April 20, 1999, the exchange offer is not consummated and, if
       applicable, the shelf registration statement is not declared effective;
       or



    (3) after either the registration statement or the shelf registration
       statement is declared effective, such registration statement thereafter
       ceases to be effective or usable (subject to certain exceptions) in
       connection with resales of unregistered notes or registered notes in
       accordance with and during the periods specified in the Registration
       Rights Agreement


                                      105
<PAGE>

(each such event referred to in the immediately preceding clauses (1), (2) and
(3) a "registration default"), additional cash interest will accrue on the
applicable unregistered notes and the registered notes from and including the
date on which any such registration default shall occur to but excluding the
date on which all registration defaults have been cured. The rate of the
additional interest will be 0.50% per annum for the first 90-day period
immediately following the occurrence of a registration default, and such rate
will increase by an additional 0.50% per annum with respect to each subsequent
90-day period until all registration defaults have been cured, up to a maximum
additional interest rate of 2.0% per annum. Such additional interest will be
payable on each regular interest payment date and is in addition to any other
interest payable from time to time with respect to the unregistered notes and
the registered notes.



    If DIMAC Corporation effects the registered exchange offer, it will be
entitled to close the registered exchange offer 30 days after the commencement
thereof provided that it has accepted all unregistered notes validly tendered in
accordance with the terms of the exchange offer.



THE SUMMARY HEREIN OF CERTAIN PROVISIONS OF THE REGISTRATION RIGHTS AGREEMENT
DOES NOT PURPORT TO BE COMPLETE AND IS SUBJECT TO, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO, ALL THE PROVISIONS OF THE REGISTRATION RIGHTS
AGREEMENT, A COPY OF WHICH IS AVAILABLE UPON REQUEST TO DIMAC CORPORATION.



CERTAIN COVENANTS



    The indenture contains certain covenants including, among others, the
following:



    LIMITATION ON INDEBTEDNESS



    DIMAC Corporation shall not, and shall not permit any Restricted Subsidiary
to, Incur, directly or indirectly, any Indebtedness; PROVIDED, HOWEVER, that
DIMAC Corporation and any Restricted Subsidiary may Incur Indebtedness if on the
date thereof the Consolidated Coverage Ratio would be greater than 2.00 to 1.00
if such Indebtedness is Incurred prior to October 1, 2001, or 2.25 to 1.00 if
such Indebtedness is Incurred thereafter.



    Notwithstanding the first paragraph of this covenant, DIMAC Corporation and
its Restricted Subsidiaries may Incur the following Indebtedness:



    (1) Bank Indebtedness provided that the aggregate principal amount of
       Indebtedness Incurred pursuant to this clause (1) does not exceed an
       amount outstanding at any time equal to $270.0 million less the aggregate
       amount of permanent reductions of commitments to extend credit thereunder
       and repayments of principal thereof (without duplication of repayments
       required as a result of such reductions of commitments);



    (2) Indebtedness (a) of DIMAC Corporation owed to and held by any Wholly
       Owned Subsidiary and (b) of any Restricted Subsidiary owed to and held by
       DIMAC Corporation or any Wholly Owned Subsidiary; PROVIDED, HOWEVER, that
       (i) any subsequent issuance or transfer of any Capital Stock which
       results in any such Wholly Owned Subsidiary ceasing to be a Wholly Owned
       Subsidiary or any subsequent transfer of such Indebtedness (other than to
       DIMAC Corporation or a Wholly Owned Subsidiary) shall be deemed, in each
       case, to constitute the Incurrence of such Indebtedness by the obligor
       thereon and (ii) if DIMAC Corporation is the obligor on such
       Indebtedness, such Indebtedness is expressly subordinated to the prior
       payment in full in cash of all obligations with respect to the notes;



    (3) Indebtedness represented by the notes, any Indebtedness (other than the
       Indebtedness described in clauses (1) and (2) above) outstanding on the
       date of the indenture, including any outstanding notes of AmeriComm
       Direct Marketing, Inc., and any Refinancing Indebtedness Incurred in
       respect of any Indebtedness described in this clause (3) permitted under
       the Consolidated Coverage Ratio test stated above;


                                      106
<PAGE>

    (4) Indebtedness represented by Guarantees of Indebtedness Incurred pursuant
       to clause (1) above;



    (5) Indebtedness under Currency Agreements and Interest Rate Agreements
       which are entered into for bona fide hedging purposes of DIMAC
       Corporation or its Restricted Subsidiaries as determined in good faith by
       the board of directors or senior management of DIMAC Corporation and
       correspond in terms of notional amount, duration, currencies and interest
       rates, as applicable, to Indebtedness of DIMAC Corporation or the
       Restricted Subsidiaries Incurred without violation of the indenture or to
       business transactions of DIMAC Corporation or the Restricted Subsidiaries
       on customary terms entered into in the ordinary course of business;



    (6) Indebtedness of DIMAC Corporation or any of its Restricted Subsidiaries
       attributable to Capitalized Lease Obligations, or Incurred to finance the
       acquisition, construction or improvement of fixed or capital assets, or
       constituting Attributable Indebtedness in respect of Sale/ Leaseback
       Transactions, in an aggregate principal amount at any one time
       outstanding not in excess of $10.0 million;



    (7) Subsidiary guaranties of the Subsidiary Guarantors;



    (8) Permitted Seller Paper in an aggregate principal amount at any one time
       outstanding not in excess of $25.0 million; and



    (9) Indebtedness of DIMAC Corporation or any of the Restricted Subsidiaries,
       which may comprise Bank Indebtedness, in an aggregate principal amount at
       any time outstanding not in excess of $10.0 million.



    Notwithstanding any other provision of this covenant, DIMAC Corporation and
its Restricted Subsidiaries shall not Incur any Indebtedness:



    (1) under clauses (1)-(9) above if the proceeds are used, directly or
       indirectly, to repay, prepay, redeem, defease, retire, refund or
       refinance any Subordinated Obligations of DIMAC Corporation or any
       Restricted Subsidiary unless such Indebtedness shall be subordinated to
       the notes or the applicable Subsidiary Guaranty, as the case may be, to
       at least the same extent as such Subordinated Obligations; or



    (2) if such Indebtedness is subordinate or junior in ranking in any respect
       to any Senior Indebtedness unless such Indebtedness is Senior
       Subordinated Indebtedness or is expressly subordinated in right of
       payment to Senior Subordinated Indebtedness.



    Notwithstanding any other provision of this covenant, DIMAC Corporation and
its Restricted Subsidiaries shall not Incur any Secured Indebtedness which is
not Senior Indebtedness of the obligor unless provision is made to secure the
notes or the applicable Subsidiary Guaranty, as the case may be, equally and
ratably with such Secured Indebtedness for so long as such Secured Indebtedness
is secured by a Lien.



    LIMITATION ON RESTRICTED PAYMENTS



    DIMAC Corporation shall not, and shall not permit any Restricted Subsidiary,
to directly or indirectly:



    (1) declare or pay any dividend or make any distribution on or in respect of
       its Capital Stock, including any payment in connection with any merger or
       consolidation involving DIMAC Corporation, except:



       (a) dividends or distributions payable in its Capital Stock, other than
           Disqualified Stock; and


                                      107
<PAGE>

       (b) dividends or distributions payable to DIMAC Corporation or another
           Restricted Subsidiary and, if such Restricted Subsidiary is not a
           Wholly Owned Subsidiary, to its other stockholders on a pro rata
           basis;



    (2) purchase, redeem, retire or otherwise acquire for value any Capital
       Stock of DIMAC Corporation or any Restricted Subsidiary held by Persons
       other than DIMAC Corporation or another Restricted Subsidiary;



    (3) purchase, repurchase, redeem, defease or otherwise acquire or retire for
       value, prior to scheduled maturity, scheduled repayment or scheduled
       sinking fund payment, any Subordinated Obligations (other than the
       purchase, repurchase or other acquisition of Subordinated Obligations
       purchased in anticipation of satisfying a sinking fund obligation,
       principal installment or final maturity, in each case due within one year
       of the date of acquisition); or



    (4) make any Investment other than a Permitted Investment in any Person (any
       such dividend, distribution, purchase, redemption, repurchase,
       defeasance, other acquisition, retirement or Investment being referred to
       as a "Restricted Payment"), if at the time DIMAC Corporation or such
       Restricted Subsidiary makes such Restricted Payment:



       (a) a default shall have occurred and be continuing (or would result
           therefrom); or



       (b) DIMAC Corporation could not Incur at least an additional $1.00 of
           Indebtedness under the Consolidated Coverage Ratio test described in
           the "Limitation on Indebtedness" section; or



       (c) the aggregate amount of such Restricted Payment and all other
           Restricted Payments declared (the amount so expended, if other than
           in cash, to be determined in good faith by the board of directors,
           whose determination shall be conclusive and evidenced by a resolution
           of the board of directors) or made subsequent to the Issue Date would
           exceed the sum of:



            (i) 50% of the Consolidated Net Income accrued during the period
                (treated as one accounting period) from the beginning of the
                fiscal quarter during which the Issue Date occurs to the end of
                the most recent fiscal quarter ending prior to the date of such
                Restricted Payment as to which financial results are available,
                but in no event more than 135 days prior to the date of such
                Restricted Payment, (or, in case such Consolidated Net Income
                shall be a deficit, minus 100% of such deficit);



            (ii) the aggregate Net Cash Proceeds received by DIMAC Corporation
                 from the issue or sale of its Capital Stock, other than
                 Disqualified Stock, or other cash contributions to its capital
                 subsequent to the Issue Date, other than an issuance or sale to
                 a Subsidiary of DIMAC Corporation or an employee stock
                 ownership plan or other trust established by DIMAC Corporation
                 or any of its Subsidiaries;



           (iii) aggregate Net Cash Proceeds from the issue or sale of its
                 Capital Stock to an employee stock ownership plan or similar
                 trust; PROVIDED, HOWEVER, that if such plan or trust Incurs any
                 Indebtedness to or Guaranteed by DIMAC Corporation to finance
                 the acquisition of such Capital Stock, such aggregate amount
                 shall be limited to any increase in the Consolidated Net Worth
                 of DIMAC Corporation resulting from principal repayments made
                 by such plan or trust with respect to Indebtedness Incurred by
                 it to finance the purchase of such Capital Stock;



            (iv) the amount by which Indebtedness of DIMAC Corporation or its
                 Subsidiaries is reduced on DIMAC Corporation's balance sheet
                 upon the conversion or exchange, other than by a Subsidiary,
                 subsequent to the Issue Date of any Indebtedness of DIMAC
                 Corporation or its Subsidiaries convertible or exchangeable for
                 Capital


                                      108
<PAGE>

                 Stock, other than Disqualified Stock, of DIMAC Corporation,
                 less the amount of any cash, or other property, distributed by
                 DIMAC Corporation or any Subsidiary upon such conversion or
                 exchange; and



            (v) $5.0 million.



    The restrictions above shall not prohibit:



    (1) any purchase or redemption of Capital Stock or Subordinated Obligations
       of DIMAC Corporation made by exchange for, or out of the proceeds of the
       substantially concurrent sale of, Capital Stock of DIMAC Corporation
       (other than Disqualified Stock and other than Capital Stock issued or
       sold to a Subsidiary or an employee stock ownership plan or other trust
       established by DIMAC Corporation or any of its Subsidiaries); PROVIDED,
       HOWEVER, that (a) such purchase or redemption shall be excluded in the
       calculation of the amount of Restricted Payments and (b) the Net Cash
       Proceeds from such sale shall be excluded from clause 4(c)(ii) above;



    (2) any purchase or redemption of Subordinated Obligations of DIMAC
       Corporation or any Restricted Subsidiary made by exchange for, or out of
       the proceeds of the substantially concurrent sale of, Subordinated
       Obligations of DIMAC Corporation or any Restricted Subsidiary as the case
       may be; PROVIDED, HOWEVER, that such purchase or redemption shall be
       excluded in the calculation of the amount of Restricted Payments;



    (3) any purchase or redemption of Subordinated Obligations from Net
       Available Cash to the extent permitted under the "Asset Sales" section
       above; PROVIDED, HOWEVER, that such purchase or redemption shall be
       excluded in the calculation of the amount of Restricted Payments;



    (4) dividends paid within 60 days after the date of declaration if at such
       date of declaration such dividend would have complied with this
       provision; PROVIDED, HOWEVER, that such dividend shall be included in the
       calculation of the amount of Restricted Payments;



    (5) dividends to DIMAC Holdings to the extent required to pay non-deferrable
       scheduled cash interest when due on the DIMAC Holdings notes; PROVIDED,
       HOWEVER, that (a) no Default shall have occurred and be continuing or
       would result therefrom, (b) DIMAC Holdings shall immediately apply any
       such dividend to make such cash interest payment and (c) immediately
       after giving effect to any such dividend, DIMAC Corporation would be able
       to Incur an additional $1.00 of Indebtedness under the Consolidated
       Coverage Ratio test described in the "Limitation on Indebtedness"
       section; PROVIDED FURTHER, HOWEVER, that such dividends shall be excluded
       from the calculation of the amount of Restricted Payments;



    (6) payment of dividends or other distributions by DIMAC Corporation for the
       purposes set forth in clauses (a) and (b) below; PROVIDED, HOWEVER, that
       any such dividend or distribution described in clause (a) will be
       excluded in the calculation of the amount of Restricted Payments and any
       such dividend or distribution described in clause (b) will be included in
       the calculation of the amount of Restricted Payments:



       (a) in amounts equal to the amounts required for DIMAC Holdings to pay
           franchise taxes and other fees required to maintain its legal
           existence and provide for audit, accounting, legal and other
           operating costs of up to $1.0 million per fiscal year; and



       (b) in amounts equal to amounts expended by DIMAC Corporation or DIMAC
           Holdings to repurchase Capital Stock of DIMAC Corporation or DIMAC
           Holdings owned by employees, including former employees, of DIMAC
           Corporation or its Subsidiaries or their assigns, estates and heirs;
           PROVIDED FURTHER, HOWEVER, that the aggregate amount paid, loaned or
           advanced pursuant to this clause (b) shall not, in the aggregate,
           exceed the sum


                                      109
<PAGE>

           of $2.5 million per fiscal year plus any amounts contributed by DIMAC
           Holdings to DIMAC Corporation as a result of resales of such
           repurchased shares of Capital Stock;



    (7) any repurchase of equity interest deemed to occur upon exercise of stock
       options if such equity interests represent a portion of the exercise
       price of such options; PROVIDED, HOWEVER, that such repurchase shall be
       excluded in the calculation of the amount of Restricted Payments;



    (8) payments required to be made by DIMAC Corporation and any of its
       Subsidiaries under the Tax Sharing Agreement; PROVIDED, HOWEVER, that
       such payments shall be excluded in the calculation of the amount of
       Restricted Payments; or



    (9) payments required in respect of any Permitted Seller Paper; PROVIDED,
       HOWEVER, that such payments shall be excluded in the calculation of the
       amount of Restricted Payments.



    LIMITATION ON RESTRICTIONS ON DISTRIBUTIONS FROM RESTRICTED SUBSIDIARIES



    DIMAC Corporation shall not, and shall not permit any of its Restricted
Subsidiaries to, create or permit to exist or become effective any consensual
encumbrance or restriction on the ability of any such Restricted Subsidiary to:



    (1) pay dividends or make any other distributions on its Capital Stock or
       pay any Indebtedness or other obligation owed to DIMAC Corporation or a
       Restricted Subsidiary;



    (2) make any loans or advances to DIMAC Corporation or its subsidiaries; or



    (3) transfer any of its property or assets to DIMAC Corporation or any other
       Restricted Subsidiary except:



       (a) any encumbrance or restriction provided in an agreement in effect on
           the Issue Date, including those arising under the Senior Credit
           Documents, the indenture, the indenture pursuant to which the DIMAC
           Holdings notes were issued, the notes and the DIMAC Holdings notes;



       (b) any encumbrance or restriction with respect to a Restricted
           Subsidiary under an agreement relating to any Indebtedness Incurred
           by a Restricted Subsidiary prior to the date on which such Restricted
           Subsidiary was acquired by DIMAC Corporation (other than Indebtedness
           Incurred as consideration in, or to provide all or any portion of the
           funds or credit support utilized to consummate, the transaction or
           series of related transactions pursuant to which such Restricted
           Subsidiary was acquired by DIMAC Corporation);



       (c) any encumbrance or restriction with respect to a Restricted
           Subsidiary provided in an agreement that refinanced Indebtedness
           Incurred in an agreement referred to in clauses (a) or (b) above or
           this clause (c) or contained in any amendment, supplement or
           modification (including an amendment and restatement) to an agreement
           referred to in clauses (a) or (b) above or this clause (c); PROVIDED,
           HOWEVER, that the encumbrances and restrictions contained in any such
           refinancing agreement or amendment taken as a whole are no less
           favorable to the holders of the notes in any material respect than
           encumbrances and restrictions contained in such agreements;



       (d) in the case of clause (3), any encumbrance or restriction (i) that
           restricts in a customary manner the subletting, assignment or
           transfer of any property or asset that is subject to a lease,
           license, or similar contract, (ii) by virtue of any transfer of,
           agreement to transfer, option or right with respect to, or Lien on,
           any property or assets of DIMAC Corporation or any Restricted
           Subsidiary not otherwise prohibited by the indenture, or (iii)
           contained in security agreements securing Indebtedness of a
           Restricted Subsidiary to the extent such encumbrance or restrictions
           restrict the transfer of the property subject to such security
           agreements;


                                      110
<PAGE>

       (e) any such restriction imposed by applicable law;



       (f) any restriction with respect to a Restricted Subsidiary imposed in an
           agreement entered into for the sale or disposition of all or
           substantially all the Capital Stock or assets of such Restricted
           Subsidiary pending the closing of such sale or disposition; and



       (g) purchase money obligations for property acquired in the ordinary
           course of business that impose restrictions of the nature described
           in clause (3) above on the property so acquired.



    LIMITATION ON AFFILIATE TRANSACTIONS



    DIMAC Corporation will not, and will not permit any Restricted Subsidiary
to, directly or indirectly, enter into or conduct any transaction (including the
purchase, sale, lease or exchange of any property or the rendering of any
service) with any Affiliate of DIMAC Corporation (an "Affiliate Transaction")
unless:



    (1) the terms of such Affiliate Transaction are no less favorable to DIMAC
       Corporation or such Restricted Subsidiary, as the case may be, than those
       that could be obtained at the time of such transaction in arm's-length
       dealings with a Person who is not such an Affiliate;



    (2) in the event such Affiliate Transaction involves an aggregate amount in
       excess of $1.0 million, the terms of such transaction have been approved
       by a majority of the members of the board of directors of DIMAC
       Corporation and by a majority of the disinterested members of such board,
       if any, and such majority or majorities, as the case may be, determines
       that such Affiliate Transaction satisfies the criteria in (1) above; and



    (3) in the event such Affiliate Transaction involves an aggregate amount in
       excess of $5.0 million, DIMAC Corporation has received a written opinion
       from an independent investment banking firm of nationally recognized
       standing that such Affiliate Transaction is fair to DIMAC Corporation or
       such Restricted Subsidiary, as the case may be, from a financial point of
       view.



    Notwithstanding the preceding restrictions, the following Affiliate
Transactions are not prohibited:



    (1) any Restricted Payment permitted to be paid under the terms described in
       the "Limitation on Restricted Payments" section, and in the case of
       Permitted Investments, only those described in clauses (5), (6) and (9)
       of the definition of Permitted Investments;



    (2) the performance of DIMAC Corporation's or Restricted Subsidiary's
       obligations under any employment contract, collective bargaining
       agreement, employee benefit plan, related trust agreement or any other
       similar arrangement entered into in the ordinary course of business;



    (3) payment of compensation to, and indemnity provided on behalf of,
       employees, officers, directors or consultants (excluding the Management
       Services Agreement) in the ordinary course of business;



    (4) maintenance in the ordinary course of business of benefit programs or
       arrangements for employees, officers or directors, including vacation
       plans, health and life insurance plans, deferred compensation plans, and
       retirement or savings plans and similar plans;



    (5) any transaction between DIMAC Corporation and a Wholly Owned Subsidiary
       or between Wholly Owned Subsidiaries;



    (6) the payment of fees and expenses under the Management Services Agreement
       as in effect on the Issue Date;



    (7) payments by DIMAC Corporation and any of its Restricted Subsidiaries
       under the Tax Sharing Agreement; or


                                      111
<PAGE>

    (8) the issuance or sale of any Capital Stock, other than Disqualified
       Stock, of DIMAC Corporation.



    LIMITATION ON SALE OF CAPITAL STOCK OF RESTRICTED SUBSIDIARIES



    DIMAC Corporation will not sell or otherwise dispose of any Capital Stock of
a Restricted Subsidiary, and will not permit any Restricted Subsidiary, directly
or indirectly, to issue or sell or otherwise dispose of any of its Capital Stock
except:



    (1) to DIMAC Corporation or a Wholly Owned Subsidiary;



    (2) directors' qualifying shares;



    (3) if, immediately after giving effect to such issuance, sale or other
       disposition, neither DIMAC Corporation nor any of its Subsidiaries own
       any Capital Stock of such Restricted Subsidiary; or



    (4) if, immediately after giving effect to such issuance, sale or other
       disposition, such Restricted Subsidiary would no longer constitute a
       Restricted Subsidiary and any investment in such Person remaining after
       giving effect thereto would have been permitted to be made under the
       covenant described in the "Limitation on Restricted Payments" section if
       made on the date of such issuance, sale or other disposition.



SEC REPORTS



    Notwithstanding that DIMAC Corporation may not be subject to the reporting
requirements of Section 13 or 15(d) of the Exchange Act, DIMAC Corporation shall



    (1) file with the SEC; and



    (2) provide to the Trustee and the holders at their addresses as set forth
       in the register of notes (a) within 15 days after such reports are filed,
       if DIMAC Corporation is subject to the reporting requirements of Section
       13 or 15(d) of the Exchange Act, or (b) concurrently with the filing of
       such reports, if DIMAC Corporation is not subject to the reporting
       requirements of Section 13 or 15(d) of the Exchange Act, the annual
       reports and the information, documents and other reports which are
       otherwise required pursuant to Sections 13 and 15(d) of the Exchange Act.



       In addition, following the registration of the common stock of DIMAC
       Corporation pursuant to Section 12(b) or 12(g) of the Exchange Act, DIMAC
       Corporation shall furnish to the Trustee and the holders, promptly upon
       their becoming available, copies of DIMAC Corporation's annual report to
       stockholders and any other information provided by DIMAC Corporation to
       its public stockholders generally.



    So long as it is required for an offer or sale of the notes to qualify for
an exemption under Rule 144A, DIMAC Corporation shall, upon request provide the
information required by clause (d)(4) thereunder to each holder and to each
beneficial owner and prospective purchaser of notes identified by any holder of
notes.



    FUTURE GUARANTORS



    DIMAC Corporation shall cause each domestic Restricted Subsidiary that
Incurs any Senior Indebtedness to execute and deliver to the Trustee a Guaranty
Agreement pursuant to which such Restricted Subsidiary will Guarantee payment of
the notes on the terms and conditions set forth in the indenture.


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    LIMITATION ON LINES OF BUSINESS



    DIMAC Corporation will not, and will not permit any Restricted Subsidiary
to, engage in any business, other than the business engaged in by DIMAC
Corporation on the Issue Date and such other business activities which are
incidental or related thereto.



    MERGER AND CONSOLIDATION



    DIMAC Corporation shall not consolidate with or merge with or into, or
convey, transfer or lease all or substantially all its assets to, any Person,
unless:



    (1) the resulting, surviving or transferee Person (the "Successor Company")
       is a corporation organized and existing under the laws of the United
       States of America, any State thereof or the District of Columbia and the
       Successor Company if not DIMAC Corporation expressly assumes, by
       supplemental indenture, executed and delivered to the Trustee, in form
       satisfactory to the Trustee, all the obligations of DIMAC Corporation
       under the notes and the indenture;



    (2) immediately after giving effect to such transaction, and treating any
       Indebtedness that becomes an obligation of the Successor Company or any
       Subsidiary of the Successor Company as a result of such transaction as
       having been Incurred by the Successor Company or such Subsidiary at the
       time of such transaction, no default shall have occurred and be
       continuing;



    (3) immediately after giving effect to such transaction, the Successor
       Company would be able to Incur at least an additional $1.00 of
       Indebtedness under the Consolidated Coverage Ratio test described in the
       "Limitation on Indebtedness" section;



    (4) immediately after giving effect to such transaction, the Successor
       Company will have a Consolidated Net Worth in an amount which is not less
       than the Consolidated Net Worth of DIMAC Corporation immediately prior to
       such transaction; and



    (5) DIMAC Corporation shall have delivered to the Trustee an Officers'
       Certificate and an Opinion of Counsel, each stating that such
       consolidation, merger, conveyance, transfer or lease and such
       supplemental indenture, if any, comply with the indenture.



    The Successor Company will succeed to, and be substituted for, and may
exercise every right and power of DIMAC Corporation under the indenture, but the
predecessor DIMAC Corporation in the case of a lease of all or substantially all
its assets will not be released from the obligation to pay the principal of and
interest on the notes.



    Notwithstanding clauses (2), (3) and (4) above, any Restricted Subsidiary of
DIMAC Corporation may consolidate with, merge into or transfer all or part of
its properties and assets to DIMAC Corporation or another Wholly Owned
Subsidiary of DIMAC Corporation. In addition, DIMAC Corporation may merge with
an Affiliate incorporated solely for the purpose of reincorporating DIMAC
Corporation in another jurisdiction to realize tax or other benefits.



    DIMAC Corporation will not permit any Subsidiary Guarantor to consolidate
with or merge with or into, or convey, transfer or lease, in one transaction or
a series of transactions, all or substantially all of its assets to any Person,
other than DIMAC Corporation or a Subsidiary Guarantor, unless:



    (1) the resulting, surviving or transferee Person (if not such Subsidiary)
       shall be a Person organized and existing under the laws of the United
       States of America, any State thereof or the District of Columbia and such
       Person shall expressly assume, by a Guaranty Agreement, in a form
       satisfactory to the Trustee, all the obligations of such Subsidiary, if
       any, under its Subsidiary Guaranty;


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<PAGE>

    (2) immediately after giving effect to such transaction or transactions on a
       pro forma basis (and treating any Indebtedness which becomes an
       obligation of the resulting, surviving or transferee Person as a result
       of such transaction as having been issued by such Person at the time of
       such transaction), no default shall have occurred and be continuing; and



    (3) DIMAC Corporation delivers to the Trustee an Officers' Certificate and
       an Opinion of Counsel, each stating that such consolidation, merger,
       conveyance, transfer or lease and such Guaranty Agreement, if any,
       complies with the indenture; PROVIDED, HOWEVER, that the foregoing shall
       not be applicable if such consolidation, merger, conveyance, transfer or
       lease is in compliance with the covenants described in the "--Repurchase
       at the Option of Holders--Asset Sales" section and the Subsidiary
       Guarantor will be released from its obligations under the Subsidiary
       Guaranty as described in the "Guaranties" section.



EVENTS OF DEFAULT



    An event of default is defined in the indenture as:



    (1) a default in any payment of interest on any note when due, continued for
       30 days;



    (2) a default in the payment of principal of any note when due at its Stated
       Maturity, upon optional redemption, upon required repurchase, upon
       declaration or otherwise;



    (3) the failure by DIMAC Corporation to comply with its obligations
       described under the "Certain Covenants--Merger and Consolidation" section
       above;



    (4) the failure by DIMAC Corporation to comply for 30 days after notice with
       any of its obligations under the covenants described in the "Change of
       Control" section or under the covenants described under "Certain
       Covenants" above (in each case, other than (a) a failure to purchase
       notes which shall constitute an event of default under clause (2) above
       or (b) a failure to comply with the covenant described under "Certain
       Covenants--Merger and Consolidation" which shall constitute an event of
       default under clause (3) above);



    (5) the failure by DIMAC Corporation to comply for 60 days after notice with
       its other agreements contained in the indenture;



    (6) Indebtedness of DIMAC Corporation or any Restricted Subsidiary is not
       paid within any applicable grace period after final maturity or is
       accelerated by the holders thereof because of a default and the total
       amount of such Indebtedness unpaid or accelerated exceeds $3.0 million
       and such failure to pay shall not have been cured or such acceleration
       rescinded within a 10-day period (the "cross acceleration provision");



    (7) certain events of bankruptcy, insolvency or reorganization of DIMAC
       Corporation or a Significant Subsidiary (the "bankruptcy provisions");



    (8) any judgment or decree for the payment of money in excess of $3.0
       million, not adequately covered by insurance as to which a solvent and
       unaffiliated insurance company has acknowledged coverage, is rendered
       against DIMAC Corporation or a Significant Subsidiary and such judgment
       or decree shall remain undischarged or unstayed for a period of 60 days
       after such judgment becomes final and nonappealable (the "judgment
       default provision"); or



    (9) the failure of any Subsidiary Guaranty to be in full force and effect,
       except as contemplated by the terms thereof, or the denial or
       disaffirmation by any Subsidiary Guarantor of its obligations under its
       Subsidiary Guaranty if such default continues for 10 days.



    However, a default under clauses (4) and (5) above will not constitute an
event of default until the Trustee or the holders of at least 25% in principal
amount of the outstanding notes notify DIMAC


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<PAGE>

Corporation of the default and DIMAC Corporation does not cure such default
within the time specified in clauses (4) and (5) above after receipt of such
notice.



    If an event of default occurs and is continuing, the Trustee or the holders
of at least 25% in principal amount of the outstanding notes by notice to DIMAC
Corporation may declare the principal of and accrued and unpaid interest on all
the notes to be due and payable. Upon such a declaration, such principal and
accrued and unpaid interest shall be due and payable immediately. If an event of
default relating to certain events of bankruptcy, insolvency or reorganization
of DIMAC Corporation occurs and is continuing, the principal of and accrued and
unpaid interest on all the notes will become and be immediately due and payable
without any declaration or other act on the part of the Trustee or any holders.
Under certain circumstances, the holders of a majority in principal amount of
the outstanding notes may rescind any such acceleration with respect to the
notes and its consequences.



    Subject to the provisions of the indenture, if an event of default occurs
and is continuing, the Trustee will be under no obligation to exercise any of
the rights or powers under the indenture at the request or direction of any of
the holders unless such holders have offered to the Trustee reasonable indemnity
or security against any loss, liability or expense. Except to enforce the right
to receive payment of principal, premium, if any, or interest when due, no
holder may pursue any remedy with respect to the indenture or the notes unless:



    (1) such holder has previously given the Trustee notice that an event of
       default is continuing;



    (2) holders of at least 25% in principal amount of the outstanding notes
       have requested the Trustee to pursue the remedy;



    (3) such holders have offered the Trustee reasonable security or indemnity
       against any loss, liability or expense;



    (4) the Trustee has not complied with such request within 60 days after the
       receipt of the request and the offer of security or indemnity; and



    (5) the holders of a majority in principal amount of the outstanding notes
       have not given the Trustee a direction that, in the opinion of the
       Trustee, is inconsistent with such request within such 60 day period.



    Subject to certain restrictions, the holders of a majority in principal
amount of the outstanding notes are given the right to direct the time, method
and place of conducting any proceeding for any remedy available to the Trustee
or of exercising any trust or power conferred on the Trustee. The Trustee,
however, may refuse to follow any direction that conflicts with law or the
indenture or that the Trustee determines is unduly prejudicial to the rights of
any other holder or that would involve the Trustee in personal liability. Prior
to taking any action under the indenture, the Trustee shall be entitled to
indemnification satisfactory to it in its sole discretion against all losses and
expenses caused by taking or not taking such action.



    The indenture provides that if a default occurs and is continuing and is
known to the Trustee, the Trustee must mail to each holder notice of the default
within 90 days after it occurs. Except in the case of a default in the payment
of principal of, premium, if any, or interest on any note, the Trustee may
withhold notice if and so long as a committee of its Trust officers in good
faith determines that withholding notice is in the interests of the holders of
the notes. In addition, DIMAC Corporation is required to deliver to the Trustee,
within 120 days after the end of each fiscal year, a certificate indicating
whether the signers thereof know of any default that occurred during the
previous year. DIMAC Corporation also is required to deliver written notice to
the Trustee within 30 days after the occurrence of any events which would
constitute certain defaults, their status and what action DIMAC Corporation is
taking or proposes to take.


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<PAGE>

    AMENDMENTS AND WAIVERS



    Subject to certain exceptions, the indenture may be amended with the consent
of the holders of a majority in principal amount of the notes then outstanding
and any past default or compliance with any provisions may be waived with the
consent of the holders of a majority in principal amount of the notes then
outstanding. However, without the consent of each holder of an outstanding note
affected, no amendment may, among other things:



    (1) reduce the amount of notes whose holders must consent to an amendment;



    (2) reduce the rate of or extend the time for payment of interest on any
       note;



    (3) reduce the principal of or extend the Stated Maturity of any note;



    (4) reduce the premium payable upon the redemption or repurchase of any note
       or change the time at which any note may be redeemed as described under
       "Optional Redemption" above;



    (5) make any note payable in money other than that stated in the note;



    (6) make any change to the subordination provisions of the indenture that
       adversely affects the rights of any holder of the notes;



    (7) impair the right of any holder to receive payment of principal of and
       interest on such holder's notes on or after the due dates or to institute
       suit for the enforcement of any payment on or with respect to such
       holder's notes;



    (8) make any change in the amendment provisions which require each holder's
       consent or in the waiver provisions; or



    (9) make any change in any Subsidiary Guaranty that would adversely affect
       the noteholders.



    Without the consent of any holder, DIMAC Corporation and the Trustee may
amend the indenture to:



    (1) cure any ambiguity, omission, defect or inconsistency;



    (2) to provide for the assumption by a successor corporation of the
       obligations of DIMAC Corporation under the indenture;



    (3) to provide for uncertificated notes in addition to or in place of
       certificated notes, provided that the uncertificated notes are issued in
       registered form for purposes of Section 163(f) of the Internal Revenue
       Code, or in a manner such that the uncertificated notes are described in
       Section 163(f)(2)(B) of the Internal Revenue Code;



    (4) to add Guarantees with respect to the notes;



    (5) to secure the notes;



    (6) to add to the covenants of DIMAC Corporation for the benefit of the
       noteholders or to surrender any right or power conferred upon DIMAC
       Corporation; or



    (7) to make any change that does not adversely affect the rights of any
       holder or to comply with any requirement of the SEC in connection with
       the qualification of the indenture under the Trust Indenture Act.



    However, no amendment may be made to the subordination provisions of the
indenture that adversely affects the rights of any holder of Senior Indebtedness
of DIMAC Corporation or the Subsidiary Guarantors then outstanding unless the
holders of such Senior Indebtedness, or any group or representative thereof
authorized to give a consent, consent to such change.


                                      116
<PAGE>

    The consent of the holders is not necessary under the indenture to approve
the particular form of any proposed amendment. It is sufficient if such consent
approves the substance of the proposed amendment.



    After an amendment under the indenture becomes effective, DIMAC Corporation
is required to mail to the holders a notice briefly describing such amendment.
However, the failure to give such notice to all the holders, or any defect
therein, will not impair or affect the validity of the amendment.



DEFEASANCE



    DIMAC Corporation at any time may terminate all of its obligations under the
notes and the indenture ("legal defeasance"), except for certain obligations,
including those regarding the defeasance trust and obligations to register the
transfer or exchange of the notes, to replace mutilated, destroyed, lost or
stolen notes and to maintain a registrar and paying agent in respect of the
notes. DIMAC Corporation at any time may terminate its obligations described in
the "Change of Control" section and under the covenants described under "Certain
Covenants" (other than "Merger and Consolidation"), the operation of the cross
acceleration provision, the bankruptcy provisions with respect to Significant
Subsidiaries and the judgment default provision described under "Events of
Default" above and the limitations contained in clauses (3) and (4) under the
first paragraph of "--Certain Covenants--Merger and Consolidation" above
("covenant defeasance").



    DIMAC Corporation may exercise its legal defeasance option despite its prior
exercise of its covenant defeasance option. If DIMAC Corporation exercises its
legal defeasance option, payment of the notes may not be accelerated because of
an event of default with respect thereto. If DIMAC Corporation exercises its
covenant defeasance option, payment of the notes may not be accelerated because
of an event of default specified in clause (4), (6), (7) (with respect only to
Significant Subsidiaries), (8) or (9) under "Events of Default" above or because
of the failure of DIMAC Corporation to comply with clause (3) and (4) of the
first paragraph under "Certain Covenants--Merger and Consolidation" above. If
DIMAC Corporation exercises its legal defeasance option or its covenant
defeasance option, each Subsidiary Guarantor will be released from all of its
obligations with respect to its Subsidiary Guaranty.



    In order to exercise either defeasance option, DIMAC Corporation must
irrevocably deposit in trust (the "defeasance trust") with the Trustee money or
U.S. Government Obligations for the payment of principal, premium, if any, and
interest on the notes to redemption or maturity, as the case may be, and must
comply with certain other conditions, including delivery to the Trustee of an
Opinion of Counsel to the effect that holders of the notes will not recognize
income, gain or loss for Federal income tax purposes as a result of such deposit
and defeasance and will be subject to Federal income tax on the same amount and
in the same manner and at the same times as would have been the case if such
deposit and defeasance had not occurred, and, in the case of legal defeasance
only, such Opinion of Counsel must be based on a ruling of the Internal Revenue
Service or other change in applicable Federal income tax law.



CONCERNING THE TRUSTEE



    Wilmington Trust Company is to be the Trustee under the indenture and has
been appointed by DIMAC Corporation as Registrar and Paying Agent with regard to
the notes.



    The indenture contains certain limitations on the rights of the Trustee,
should it become a creditor of DIMAC Corporation, to obtain payment of claims in
certain cases, or to realize on certain property received in respect of any such
claim as security or otherwise. The Trustee will be permitted to engage in other
transactions; PROVIDED, HOWEVER, if it acquires any conflicting interest it must
either eliminate such conflict within 90 days, apply to the SEC for permission
to continue or resign.


                                      117
<PAGE>

    The holders of a majority in principal amount of the outstanding notes will
have the right to direct the time, method and place of conducting any proceeding
for exercising any remedy available to the Trustee, subject to certain
exceptions. The indenture provides that if an event of default occurs and is not
cured, the Trustee will be required, in the exercise of its power, to use the
degree of care of a prudent man in the conduct of his own affairs. Subject to
such provisions, the Trustee will be under no obligation to exercise any of its
rights or powers under the indenture at the request of any holder of notes,
unless such holder shall have offered to the Trustee security and indemnity
satisfactory to it against any loss, liability or expense and then only to the
extent required by the terms of the indenture.



GOVERNING LAW



    The indenture provides that it and the notes will be governed by, and
construed in accordance with, the laws of the State of New York without giving
effect to applicable principles of conflicts of law to the extent that the
application of the law of another jurisdiction would be required thereby.



CERTAIN DEFINITIONS



    "Acquisition Closing Date" means June 26, 1998.



    "Additional Assets" means:



    (1) any property or assets (other than Indebtedness and Capital Stock) to be
       used by DIMAC Corporation or a Restricted Subsidiary in a Related
       Business;



    (2) the Capital Stock of a Person that becomes a Restricted Subsidiary as a
       result of the acquisition of such Capital Stock by DIMAC Corporation or
       another Restricted Subsidiary; or



    (3) Capital Stock constituting a minority interest in any Person that at
       such time is a Restricted Subsidiary;



PROVIDED, HOWEVER, that, in the case of clauses (2) and (3), such Restricted
Subsidiary is primarily engaged in a Related Business.



    "Affiliate" of any specified Person means:



    (1) any other Person, directly or indirectly, controlling or controlled by
       or under direct or indirect common control with such specified Person; or



    (2) any Person who is a director or officer (a) of such Person, (b) of any
       Subsidiary of such Person or (c) of any Person described in clause (1)
       above.



For the purposes of this definition, "control" when used with respect to any
Person means the power to direct the management and policies of such Person,
directly or indirectly, whether through the ownership of voting securities, by
contract or otherwise; and the terms "controlling" and "controlled" have
meanings correlative to the foregoing. For purposes of the covenants described
under "--Repurchase at the Option of Holders--Asset Sales", "--Limitations on
Restricted Payments" and "--Limitation on Affiliate Transactions" only,
"Affiliate" shall also mean any beneficial owner of shares representing 5% or
more of the total voting power of the Voting Stock, on a fully diluted basis, of
DIMAC Corporation or of rights or warrants to purchase such Voting Stock,
whether or not currently exercisable, and any Person who would be an Affiliate
of any such beneficial owner pursuant to the first sentence hereof.



    "Asset Disposition" means any sale, lease, transfer, issuance or other
disposition (or series of related sales, leases, transfers, issuances or
dispositions that are part of a common plan) of shares of Capital Stock of a
Restricted Subsidiary (other than directors' qualifying shares), property or
other assets (each referred to for the purposes of this definition as a
"disposition") by DIMAC Corporation


                                      118
<PAGE>

or any Restricted Subsidiary, including any disposition by means of a merger,
consolidation or similar transaction, other than:



    (1) a disposition by a Restricted Subsidiary to DIMAC Corporation or by
       DIMAC Corporation or a Restricted Subsidiary to a Wholly Owned
       Subsidiary;



    (2) a disposition of inventory or Temporary Cash Investments in the ordinary
       course of business;



    (3) a disposition of obsolete equipment or equipment that is no longer
       useful in the conduct of the business of DIMAC Corporation or the
       applicable Restricted Subsidiary and that is disposed of in each case in
       the ordinary course of business;



    (4) the sale of other assets so long as the fair market value of the assets
       disposed of pursuant to this clause (4) does not exceed $1.0 million in
       the aggregate in any fiscal year and $5.0 million in the aggregate prior
       to the maturity date of the notes;



    (5) for the purposes of the covenant described under "--Certain
       Covenants--Limitation on Sales of Assets" only, a disposition subject to
       the covenant described under "--Limitation on Restricted Payments"; and



    (6) the disposition of all or substantially all of the assets of DIMAC
       Corporation in the manner permitted pursuant to the provisions described
       under "--Certain Covenants--Merger and Consolidation" or any disposition
       that constitutes a Change of Control pursuant to the indenture.



    "Attributable Indebtedness" in respect of a Sale/Leaseback Transaction
means, as at the time of determination, the present value (discounted at the
interest rate borne by the notes, compounded annually) of the total obligations
of the lessee for rental payments during the remaining term of the lease
included in such Sale/Leaseback Transaction, including any period for which such
lease has been extended.



    "Average Life" means, as of the date of determination, with respect to any
Indebtedness or Preferred Stock, the quotient obtained by dividing:



    (1) the sum of the products of the numbers of years from the date of
       determination to the dates of each successive scheduled principal payment
       of such Indebtedness or redemption or similar payment with respect to
       Preferred Stock multiplied by the amount of such payment by



    (2) the sum of all such payments.



    "Bank Indebtedness" means any and all amounts payable under or in respect of
the Senior Credit Documents and any Indebtedness that is incurred to refund,
refinance, replace, renew, repay or extend (including pursuant to any defeasance
or discharge mechanism) Indebtedness under such Senior Credit Documents
including Indebtedness that refinances such Indebtedness, as amended from time
to time, including principal, premium (if any), interest (including interest
accruing on or after the filing of any petition in bankruptcy or for
reorganization relating to DIMAC Corporation whether or not a claim for
postfiling interest is allowed in such proceedings), fees, charges, expenses,
reimbursement obligations, guarantees and all other amounts payable thereunder
or in respect thereof, including, without limitation, cash collateralization of
letters of credit.



    "Capital Stock" of any Person means any and all shares, interests, rights to
purchase, warrants, options, participations or other equivalents of or interests
in, however designated, equity of such Person, including any Preferred Stock,
but excluding any debt securities convertible into such equity.



    "Capitalized Lease Obligations" means an obligation that is required to be
classified and accounted for as a capitalized lease for financial reporting
purposes in accordance with GAAP, and the


                                      119
<PAGE>

amount of Indebtedness represented by such obligation shall be the capitalized
amount of such obligation determined in accordance with GAAP and the Stated
Maturity thereof shall be the date of the last payment of rent or any other
amount due under such lease prior to the first date such lease may be terminated
without penalty.



    "Cash Equivalents" means:



    (1) securities issued or directly and fully guaranteed or insured by the
       United States Government, or any agency or instrumentality thereof,
       having maturities of not more than one year from the date of acquisition;



    (2) marketable general obligations issued by any state of the United States
       of America or any political subdivision of any such state or any public
       instrumentality thereof maturing within one year from the date of
       acquisition thereof and, at the time of acquisition thereof, having a
       credit rating of "A" or better from either Standard & Poor's Ratings
       Group or Moody's Investors Service, Inc.;



    (3) certificates of deposit, time deposits, eurodollar time deposits,
       overnight bank deposits or bankers' acceptances having maturities of not
       more than one year from the date of acquisition thereof issued by any
       domestic commercial bank the long-term debt of which is rated at the time
       of acquisition thereof at least "A" or the equivalent thereof by Standard
       & Poor's Ratings Group, or "A" or the equivalent thereof by Moody's
       Investors Service, Inc., and having capital and surplus in excess of
       $500.0 million;



    (4) repurchase obligations with a term of not more than seven days for
       underlying securities of the types described in clauses (1), (2) and (3)
       above entered into with any bank meeting the qualifications specified in
       clause (3) above;



    (5) commercial paper rated at the time of acquisition thereof at least "A-2"
       or the equivalent thereof by Standard & Poor's Ratings Group or "P-2" or
       the equivalent thereof by Moody's Investors Service, Inc., or carrying an
       equivalent rating by a nationally recognized rating agency, if both of
       the two named rating agencies cease publishing ratings of investments,
       and in either case maturing within 270 days after the date of acquisition
       thereof; and



    (6) interests in any investment company which invests solely in instruments
       of the type specified in clauses (1) through (5) above.



    "Change of Control" means the occurrence of any of the following:



    (1) prior to the first public offering of Voting Stock of DIMAC Corporation
       or DIMAC Holdings, as the case may be, the Permitted Holders cease to be
       the "beneficial owner" (as defined in rules 13d-3 and 13d-5 under the
       Exchange Act), directly or indirectly, of majority voting power of the
       Voting Stock of DIMAC Corporation, whether as a result of issuance of
       securities of DIMAC Corporation or DIMAC Holdings, as the case may be,
       any merger, consolidation, liquidation or dissolution of DIMAC
       Corporation or DIMAC Holdings, as the case may be, any direct or indirect
       transfer of securities by any Permitted Holder or otherwise. For purposes
       of this clause (1) and clause (2) below, the Permitted Holders will be
       deemed to beneficially own any Voting Stock of a Person (the "specified
       corporation") held by any other Person (the "parent corporation") so long
       as the Permitted Holders beneficially own, as so defined, directly or
       indirectly, a majority of the voting power of the Voting Stock of the
       parent corporation;



    (2) following the first public offering of Voting Stock of DIMAC Corporation
       or DIMAC Holdings, as the case may be, any "person" (as such term is used
       in Section 13(d) and 14(d) of the Exchange Act), other than one or more
       Permitted Holders, is or becomes the beneficial owner (as defined in
       clause (1) above, except that a Person shall be deemed to have
       "beneficial


                                      120
<PAGE>

       ownership" of all shares that any such Person has the right to acquire,
       whether such right is exercisable immediately or only after the passage
       of time), directly or indirectly, of more than 35% of the total voting
       power of the Voting Stock of DIMAC Corporation or DIMAC Holdings, as the
       case may be; PROVIDED, HOWEVER, that the Permitted Holders beneficially
       own, as defined in clause (1) above, directly or indirectly, in the
       aggregate a lesser percentage of the total voting power of the Voting
       Stock of DIMAC Corporation or DIMAC Holdings, as the case may be, than
       such other person and do not have the right or ability by voting power,
       contract or otherwise to elect or designate for election a majority of
       the board of directors of DIMAC Corporation or DIMAC Holdings, as the
       case may be; for purposes of this clause (2), such other person shall be
       deemed to beneficially own any Voting Stock of a specified corporation
       held by a parent corporation, if such other person "beneficially owns"
       (as defined in this clause (2)), directly or indirectly, more than 35% of
       the voting power of the Voting Stock of such parent corporation and the
       Permitted Holders "beneficially own" (as defined in clause (1) above),
       directly or indirectly, in the aggregate a lesser percentage of the
       voting power of the Voting Stock of such parent corporation and do not
       have the right or ability by voting power, contract or otherwise to elect
       or designate for election a majority of the board of directors of such
       parent corporation);



    (3) individuals who on the Issue Date constituted the board of directors,
       together with any new directors whose election by such board of directors
       or whose nomination for election by the shareholders of DIMAC Corporation
       was approved by a vote of a majority of the directors of DIMAC
       Corporation then still in office who were either directors on the Issue
       Date or whose election or nomination for election was previously so
       approved, cease for any reason to constitute a majority of the board of
       directors then in office; or



    (4) the merger or consolidation of DIMAC Corporation with or into another
       Person or the merger of another Person with or into DIMAC Corporation, or
       the sale of all or substantially all the assets of DIMAC Corporation to
       another Person, other than a Person that is controlled by the Permitted
       Holders, and, in the case of any such merger or consolidation, the
       securities of DIMAC Corporation that are outstanding immediately prior to
       such transaction and which represent 100% of the aggregate voting power
       of the Voting Stock of DIMAC Corporation are changed into or exchanged
       for cash, securities or property, unless pursuant to such transaction
       such securities are changed into or exchanged for, in addition to any
       other consideration, securities of the surviving corporation that
       represent immediately after such transaction, at least a majority of the
       aggregate voting power of the Voting Stock of the surviving corporation.



    "Consolidated Cash Flow" for any period means the Consolidated Net Income
for such period, plus, to the extent deducted in calculating such Consolidated
Net Income:



    (1) income tax expense;



    (2) Consolidated Interest Expense;



    (3) depreciation expense;



    (4) amortization expense, in each case for such period;



    (5) other noncash charges reducing Consolidated Net Income (excluding any
       such noncash charge to the extent that it represents an accrual of or
       reserve for cash charges in any future period or amortization of a
       prepaid cash expense that was paid in a prior period), in each case for
       such period less, to the extent not deducted in calculating such
       Consolidated Net Income; and



    (6) the aggregate amount of contingent and "earnout" payments in respect of
       any acquisition by DIMAC Corporation or any Restricted Subsidiary that
       are paid in cash during such period.


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    Despite the foregoing, the provision for taxes based on the income or
profits of, and the depreciation and amortization and non-cash charges of, a
Restricted Subsidiary shall be added to Consolidated Net Income to compute
Consolidated Cash Flow only to the extent, and in the same proportion, that the
net income of such Restricted Subsidiary was included in calculating
Consolidated Net Income and only if a corresponding amount would be permitted at
the date of determination to be dividend to DIMAC Corporation by such Restricted
Subsidiary without prior approval, that has not been obtained, pursuant to the
terms of its charter and all agreements, instruments, judgments, decrees,
orders, statutes, rules and governmental regulations applicable to such
Restricted Subsidiary or its stockholders.



    "Consolidated Coverage Ratio" as of any date of determination means the
ratio of (a) the aggregate amount of Consolidated Cash Flow for the period of
the most recent four consecutive fiscal quarters ending prior to the date of
such determination to (b) Consolidated Interest Expense for such four fiscal
quarters; PROVIDED, HOWEVER, Consolidated Cash Flow and Consolidated Interest
Expense shall be calculated using the pro forma consolidated statements of
operations of DIMAC Corporation contained in this prospectus, which pro forma
statements of operations shall give effect to the acquisition of AmeriComm
Holdings, Inc. and DIMAC Marketing Corporation and their respective subsidiaries
as if they occurred at the beginning of such period; PROVIDED, HOWEVER, that



    (1) if DIMAC Corporation or any of its Restricted Subsidiaries has incurred
       any Indebtedness since the beginning of such period that remains
       outstanding or if the transaction giving rise to the need to calculate
       the Consolidated Coverage Ratio is an Incurrence of Indebtedness, or
       both, Consolidated Cash Flow and Consolidated Interest Expense for such
       period shall be calculated after giving effect on a pro forma basis to
       such Indebtedness as if such Indebtedness had been Incurred on the first
       day of such period and the discharge of any other Indebtedness repaid,
       repurchased, defeased or otherwise discharged with the proceeds of such
       new Indebtedness as if such discharge had occurred on the first day of
       such period;



    (2) if DIMAC Corporation or any Restricted Subsidiary has repaid,
       repurchased, defeased or otherwise discharged any Indebtedness since the
       beginning of such period or if any Indebtedness is to be repaid,
       repurchased, defeased or otherwise discharged, in each case other than
       Indebtedness Incurred under any revolving credit facility unless such
       Indebtedness has been permanently repaid and has not been replaced or the
       related commitment permanently reduced, on the date of the transaction
       giving rise to the need to calculate the Consolidated Coverage Ratio,
       Consolidated Cash Flow and Consolidated Interest Expense for such period
       shall be calculated on a pro forma basis as if such repayment,
       repurchase, defeasance or discharge had occurred on the first day of such
       period and as if DIMAC Corporation or such Restricted Subsidiary has not
       earned the interest income actually earned during such period in respect
       of cash or Temporary Cash Investments used to repay, repurchase, defease
       or otherwise discharge such Indebtedness;



    (3) if since the beginning of such period DIMAC Corporation or any of its
       Restricted Subsidiaries shall have made any Asset Disposition,
       Consolidated Cash Flow for such period shall be reduced by an amount
       equal to the Consolidated Cash Flow, if positive, attributable to the
       assets which are the subject of such Asset Disposition for such period or
       increased by an amount equal to the Consolidated Cash Flow, if negative,
       attributable thereto for such period, and Consolidated Interest Expense
       for such period shall be reduced by an amount equal to the Consolidated
       Interest Expense attributable to any Indebtedness of DIMAC Corporation or
       any of its Restricted Subsidiaries repaid, repurchased, defeased or
       otherwise discharged with respect to DIMAC Corporation and its continuing
       Restricted Subsidiaries in connection with such Asset Disposition for
       such period (or, if the Capital Stock of any Restricted Subsidiary is
       sold, the Consolidated Interest Expense for such period directly
       attributable to the Indebtedness of such Restricted Subsidiary to the
       extent DIMAC Corporation and its continuing Restricted Subsidiaries are
       no longer liable for such Indebtedness after such sale);


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<PAGE>

    (4) if since the beginning of such period DIMAC Corporation or any of its
       Restricted Subsidiaries, by merger or otherwise, shall have made an
       Investment in any Restricted Subsidiary, or any Person which becomes a
       Restricted Subsidiary, or an acquisition of assets, including any
       Investment in a Restricted Subsidiary or any acquisition of assets
       occurring in connection with a transaction causing a calculation to be
       made hereunder, which constitutes all or substantially all of an
       operating unit of a business, Consolidated Cash Flow and Consolidated
       Interest Expense for such period shall be calculated after giving pro
       forma effect thereto (including the Incurrence of any Indebtedness and
       including the pro forma expenses and cost reductions calculated on a
       basis consistent with Regulation S-X of the Securities Act, it being
       understood that all cost reductions set forth in note (c) to the
       unaudited pro forma consolidated statements of operations contained in
       this prospectus shall be deemed to be calculated on a basis consistent
       with Regulation S-X) as if such Investment or acquisition occurred on the
       first day of such period; and



    (5) if since the beginning of such period any Person that subsequently
       became a Restricted Subsidiary or was merged with or into DIMAC
       Corporation or any Restricted Subsidiary since the beginning of such
       period shall have made any Asset Disposition or any Investment or
       acquisition of assets that would have required an adjustment pursuant to
       clause (3) or (4) above if made by DIMAC Corporation or a Restricted
       Subsidiary during such period, Consolidated Cash Flow and Consolidated
       Interest Expense for such period shall be calculated after giving pro
       forma effect thereto as if such Asset Disposition, Investment or
       acquisition occurred on the first day of such period. For purposes of
       this definition, whenever pro forma effect is to be given to an
       acquisition of assets, the amount of income or earnings relating thereto
       and the amount of Consolidated Interest Expense associated with any
       Indebtedness Incurred in connection therewith, the pro forma calculations
       shall be determined in good faith by a responsible financial or
       accounting Officer of DIMAC Corporation. If any Indebtedness bears a
       floating rate of interest and is being given pro forma effect, the
       interest expense on such Indebtedness shall be calculated as if the rate
       in effect on the date of determination had been the applicable rate for
       the entire period, taking into account any Interest Rate Agreement
       applicable to such Indebtedness if such Interest Rate Agreement has a
       remaining term in excess of 12 months.



    "Consolidated Interest Expense" means, for any period, the total interest
expense of DIMAC Corporation and its Restricted Subsidiaries, plus, to the
extent not included in such interest expense but Incurred by DIMAC Corporation
or its Restricted Subsidiaries:



    (1) interest expense attributable to Capitalized Lease Obligations and
       imputed interest with respect to Attributable Indebtedness;



    (2) amortization of debt discount and debt issuance cost, other than those
       debt discounts and debt issuance costs incurred on June 26, 1998, the
       Issue Date and the date of issuance of any other notes under the
       indenture;



    (3) capitalized interest;



    (4) noncash interest expense;



    (5) commissions, discounts and other fees and charges owed with respect to
       letters of credit and bankers' acceptance financing;



    (6) interest actually paid by DIMAC Corporation or any such Restricted
       Subsidiary under any Guarantee of Indebtedness or other obligation of any
       other Person;



    (7) net costs associated with Currency Agreements and Interest Rate
       Agreements, including amortization of fees;


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<PAGE>

    (8) the product of (a) all Preferred Stock dividends in respect of all
       Preferred Stock of Restricted Subsidiaries of DIMAC Corporation and
       Disqualified Stock of DIMAC Corporation held by Persons other than DIMAC
       Corporation or a Wholly Owned Subsidiary multiplied by (b) a fraction,
       the numerator of which is one and the denominator of which is one minus
       the then current combined Federal, state and local statutory tax rate of
       DIMAC Corporation, expressed as a decimal, in each case, determined on a
       consolidated basis in accordance with GAAP; and



    (9) the cash contributions to any employee stock ownership plan or similar
       trust to the extent such contributions are used by such plan or trust to
       pay interest or fees to any Person, other than DIMAC Corporation, in
       connection with Indebtedness Incurred by such plan or trust.



    "Consolidated Net Income" means, for any period, the net income (loss) of
DIMAC Corporation and its consolidated Restricted Subsidiaries; PROVIDED,
HOWEVER, that there shall not be included in such Consolidated Net Income:



    (1) any net income (loss) of any Person if such Person is not a Restricted
       Subsidiary, except that (a) subject to the limitations contained in
       clause (4) below, DIMAC Corporation's equity in the net income of any
       such Person for such period shall be included in such Consolidated Net
       Income up to the aggregate amount of cash actually distributed by such
       Person during such period to DIMAC Corporation or a Restricted Subsidiary
       as a dividend or other distribution, subject, in the case of a dividend
       or other distribution to a Restricted Subsidiary, to the limitations
       contained in clause (3) below and (b) DIMAC Corporation's equity in a net
       loss of any such Person for such period shall be included in determining
       such Consolidated Net Income;



    (2) any net income (loss) of any person acquired by DIMAC Corporation or a
       Subsidiary in a pooling of interests transaction for any period prior to
       the date of such acquisition;



    (3) any net income (loss) of any Restricted Subsidiary, other than AmeriComm
       Holdings, Inc. or AmeriComm Direct Marketing, Inc. for the period prior
       to the Issue Date, if such Restricted Subsidiary is subject to
       restrictions, directly or indirectly, on the payment of dividends or the
       making of distributions by such Restricted Subsidiary, directly or
       indirectly, to DIMAC Corporation, except that (a) subject to the
       limitations contained in (4) below, DIMAC Corporation's equity in the net
       income of any such Restricted Subsidiary for such period shall be
       included in such Consolidated Net Income up to the aggregate amount of
       cash that could have been distributed by such Restricted Subsidiary
       during such period to DIMAC Corporation or another Restricted Subsidiary
       as a dividend (subject, in the case of a dividend that could have been
       made to another Restricted Subsidiary, to the limitation contained in
       this clause) and (b) DIMAC Corporation's equity in a net loss of any such
       Restricted Subsidiary for such period shall be included in determining
       such Consolidated Net Income;



    (4) any gain, but not loss, realized upon the sale or other disposition of
       any assets of DIMAC Corporation or its consolidated Subsidiaries,
       including pursuant to any Sale/Leaseback Transaction, which are not sold
       or otherwise disposed of in the ordinary course of business and any gain
       or loss realized upon the sale or other disposition of any Capital Stock
       of any Person;



    (5) any extraordinary gain or loss; and



    (6) the cumulative effect of a change in accounting principles.



    "Consolidated Net Worth" means the total of the amounts shown on the balance
sheet of DIMAC Corporation and its consolidated subsidiaries, determined on a
consolidated basis in accordance with GAAP, as of the end of the most recent
fiscal quarter of DIMAC Corporation ending prior to the taking of any action for
the purpose of which the determination is being made as



    (1) the par or stated value of all outstanding Capital Stock of DIMAC
       Corporation plus


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    (2) paid-in capital or capital surplus relating to such Capital Stock plus



    (3) any retained earnings or earned surplus less (a) any accumulated deficit
       and (b) any amounts attributable to Disqualified Stock.



    "Currency Agreement" means in respect of a Person any foreign exchange
contract, currency swap agreement or other similar agreement as to which such
Person is a party or a beneficiary.



    "Designated Senior Indebtedness" means:



    (1) the Bank Indebtedness; and



    (2) after repayment in full of the Bank Indebtedness, any other Senior
       Indebtedness of DIMAC Corporation which, at the date of determination,
       has an aggregate principal amount outstanding of, or under which, at the
       date of determination, the holders thereof are committed to lend up to,
       at least $25.0 million and is specifically designated by DIMAC
       Corporation in the instrument evidencing or governing such Senior
       Indebtedness as "Designated Senior Indebtedness" for purposes of the
       indenture.



    "Disqualified Stock" means, with respect to any Person, any Capital Stock of
such Person which by its terms, or by the terms of any security into which it is
convertible or for which it is exchangeable at the option of holder, or upon the
happening of any event:



    (1) matures or is mandatorily redeemable pursuant to a sinking fund
       obligation or otherwise;



    (2) is convertible or exchangeable at the option of the holder for
       Indebtedness or Disqualified Stock; or



    (3) is redeemable at the option of the holder thereof, in whole or in part,
       in each case on or prior to 123 days after the Stated Maturity of the
       notes.



    "Equity Offering" means any public or private sales of equity securities,
excluding Disqualified Stock, of DIMAC Corporation or DIMAC Holdings.



    "GAAP" means generally accepted accounting principles in the United States
of America as in effect from time to time, including those set forth in:



    (1) the opinions and pronouncements of the Accounting Principles Board of
       the American Institute of Certified Public Accountants;



    (2) statements and pronouncements of the Financial Accounting Standards
       Board; and



    (3) such other statements by such other entity as approved by a significant
       segment of the accounting profession. All ratios and computations based
       on GAAP contained in the indenture shall be computed in conformity with
       GAAP as in effect on the Issue Date.



    "Guarantee" means any obligation, contingent or otherwise, of any Person
directly or indirectly guaranteeing any Indebtedness of any other Person and any
obligation, direct or indirect, contingent or otherwise, of such Person:



    (1) to purchase or pay (or advance or supply funds for the purchase or
       payment of) such Indebtedness or other obligation of any other Person,
       whether arising by virtue of partnership arrangements, or by agreement to
       keep-well, to purchase assets, goods, securities or services, to
       take-or-pay, or to maintain financial statement conditions or otherwise;
       or



    (2) entered into for purposes of assuring in any other manner the obligee of
       such Indebtedness of the payment thereof or to protect such obligee
       against loss in respect thereof, in whole or in part;


                                      125
<PAGE>

PROVIDED, HOWEVER, that the term "Guarantee" shall not include endorsements for
collection or deposit in the ordinary course of business. The term "Guarantee"
used as a verb has a corresponding meaning.



    "Guaranty Agreement" means a supplemental indenture under which a Subsidiary
Guarantor guarantees DIMAC Corporation's obligations described in the notes and
the indenture.



    "Incur" means issue, assume, Guarantee, incur or otherwise become liable
for; PROVIDED, HOWEVER, that any Indebtedness or Capital Stock of a Person
existing at the time such person becomes a Subsidiary, whether by merger,
consolidation, acquisition or otherwise, shall be deemed to be Incurred by such
Subsidiary at the time it becomes a Subsidiary. The accretion of principal of a
non-interest bearing or other discount security shall not be deemed the
Incurrence of Indebtedness.



    "Indebtedness" means, with respect to any Person on any date of
determination, without duplication:



    (1) the principal of and premium, if any, in respect of indebtedness of such
       Person for borrowed money;



    (2) the principal of and premium, if any, in respect of obligations of such
       Person evidenced by bonds, debentures, notes or other similar
       instruments;



    (3) all obligations of such Person in respect of letters of credit or other
       similar instruments including reimbursement obligations with respect
       thereto (other than obligations with respect to letters of credit
       securing obligations (other than obligations described in clauses (1),
       (2) and (4)) entered into in the ordinary course of business of such
       Person to the extent that such letters of credit are not drawn upon or,
       if and to the extent drawn upon, such drawing is reimbursed no later than
       the third business day following receipt by such Person of a demand for
       reimbursement following payment on the letter of credit);



    (4) all obligations of such Person to pay the deferred and unpaid purchase
       price of property or services (other than (a) Trade Payables and accrued
       expenses incurred in the ordinary course of business and (b) contingent
       and "earnout" payments in respect of any acquisition by DIMAC Corporation
       or any Restricted Subsidiary so long as, following the occurrence of the
       contingency giving rise to the obligation connected therewith, payment
       thereof is made when due), which purchase price is due more than six
       months after the date of placing such property in service or taking
       delivery and title thereto or the completion of such services;



    (5) all Capitalized Lease Obligations and all Attributable Indebtedness of
       such Person;



    (6) all Indebtedness of other Persons secured by a Lien on any asset of such
       Person, whether or not such Indebtedness is assumed by such Person;
       PROVIDED, HOWEVER, that the amount of Indebtedness of such Person shall
       be the lesser of (a) the fair market value of such asset at such date of
       determination and (b) the amount of such Indebtedness of such other
       Persons;



    (7) all Indebtedness of other Persons to the extent Guaranteed by such
       Person;



    (8) the amount of all obligations of such Person with respect to the
       redemption, repayment or other repurchase of any Disqualified Stock or,
       with respect to any Subsidiary of DIMAC Corporation, any Preferred Stock,
       but excluding, in each case, any accrued dividends; and



    (9) to the extent not otherwise included in this definition, obligations of
       such Person under Currency Agreements and Interest Rate Agreements.



The amount of Indebtedness of any Person at any date shall be the outstanding
balance at such date of all unconditional obligations as described above as such
amount would be reflected on a balance sheet in accordance with GAAP and the
maximum liability, upon the occurrence of the contingency giving rise to the
obligation, of any contingent obligations at such date.


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<PAGE>

    "Interest Rate Agreement" means with respect to any Person any interest rate
protection agreement, interest rate future agreement, interest rate option
agreement, interest rate swap agreement, interest rate cap agreement, interest
rate collar agreement, interest rate hedge agreement or other similar agreement
or arrangement as to which such Person is party or a beneficiary.



    "Investment" in any Person means any direct or indirect advance, loan (other
than advances to customers in the ordinary course of business that are recorded
as accounts receivable on the balance sheet of such Person) or other extension
of credit (including by way of Guarantee or similar arrangement, but excluding
any debt or extension of credit represented by a bank deposit other than a time
deposit) or capital contribution to (by means of any transfer of cash or other
property to others or any payment for property or services for the account or
use of others), or any purchase or acquisition of Capital Stock, Indebtedness or
other similar instruments issued by such Person. For purposes of the definition
of "Unrestricted Subsidiary", the definition of "Restricted Payment" and the
covenant described under "--Certain Covenants--Limitation on Restricted
Payments":



    (1) "Investment" shall include the portion, proportionate to DIMAC
       Corporation's equity interest in such Subsidiary, of the fair market
       value of the net assets of any Subsidiary of DIMAC Corporation at the
       time that such Subsidiary is designated an Unrestricted Subsidiary;
       PROVIDED, HOWEVER, that upon a redesignation of such Subsidiary as a
       Restricted Subsidiary, DIMAC Corporation shall be deemed to continue to
       have a permanent "Investment" in an Unrestricted Subsidiary equal to an
       amount, if positive, equal to (a) DIMAC Corporation's "Investment" in
       such Subsidiary at the time of such redesignation less (b) the portion,
       proportionate to DIMAC Corporation's equity interest in such Subsidiary,
       of the fair market value of the net assets of such Subsidiary at the time
       of such redesignation; and



    (2) any property transferred to or from an Unrestricted Subsidiary shall be
       valued at its fair market value at the time of such transfer, in each
       case as determined in good faith by the board of directors.



    "Issue Date" means the date on which the note were originally issued.



    "Lien" means any mortgage, pledge, security interest, encumbrance, lien or
charge of any kind including any conditional sale or other title retention
agreement or lease in the nature thereof.



    "Net Available Cash" from an Asset Disposition means cash payments received
therefrom, including any cash payments received by way of deferred payment of
principal pursuant to a note or installment receivable or otherwise, but only as
and when received, but excluding any other consideration received in the form of
assumption by the acquiring Person of Indebtedness or other obligations relating
to the properties or assets that are the subject of such Asset Disposition or
received in any other noncash form, in each case net of:



    (1) all legal, title and recording tax expenses, commissions and other fees
       and expenses incurred, and all Federal, state, foreign and local taxes
       required to be paid or accrued as a liability under GAAP, as a
       consequence of such Asset Disposition;



    (2) all payments made on any Indebtedness which is secured by any assets
       subject to such Asset Disposition, in accordance with the terms of any
       Lien upon such assets, or which must by its terms, or in order to obtain
       a necessary consent to such Asset Disposition, or by applicable law, be
       repaid out of the proceeds from such Asset Disposition;



    (3) all distributions and other payments required to be made to any Person
       owning a beneficial interest in assets subject to sale or minority
       interest holders in Subsidiaries or joint ventures as a result of such
       Asset Disposition;


                                      127
<PAGE>

    (4) the deduction of appropriate amounts to be provided by the seller as a
       reserve, in accordance with GAAP, against any liabilities associated with
       the assets disposed of in such Asset Disposition and retained by DIMAC
       Corporation or any Restricted Subsidiary of DIMAC Corporation after such
       Asset Disposition; and



    (5) any portion of the purchase price from an Asset Disposition placed in
       escrow, whether as a reserve for adjustment of the purchase price, for
       satisfaction of indemnities in respect of such Asset Disposition or
       otherwise in connection with such Asset Disposition;



PROVIDED, HOWEVER, that upon the termination of such escrow, Net Available Cash
shall be increased by any portion of funds therein released to DIMAC Corporation
or any Restricted Subsidiary.



    "Net Cash Proceeds", with respect to any issuance or sale of Capital Stock
or Indebtedness, means the cash proceeds of such issuance or sale net of
attorneys' fees, accountants' fees, underwriters' or placement agents' fees,
discounts or commissions and brokerage, consultant and other fees actually
incurred in connection with such issuance or sale and net of taxes paid or
payable as a result of such issuance or sale.



    "Officer" means the Chairman of the Board, the President, the Chief
Executive Officer, any Vice President, the Treasurer, the Chief Financial
Officer, or the Secretary or any Assistant Secretary of DIMAC Corporation.



    "Officers' Certificate" means a certificate signed by two Officers.



    "Opinion of Counsel" means a written opinion from legal counsel who is
acceptable to the Trustee. The counsel may be an employee of or counsel to DIMAC
Corporation or the Trustee.



    "Permitted Holders" means the equity owners of DIMAC Holdings on October 22,
1998 and their respective Affiliates.



    "Permitted Investment" means:



    (1) any Investment in a Restricted Subsidiary or a Person which will, upon
       making such Investment, become a Restricted Subsidiary; PROVIDED,
       HOWEVER, that the primary business of such Restricted Subsidiary is a
       Related Business;



    (2) any Investment in another Person if as a result of such Investment such
       other Person is merged or consolidated with or into, or transfers or
       conveys all or substantially all its assets to, DIMAC Corporation or a
       Restricted Subsidiary of DIMAC Corporation; PROVIDED, HOWEVER, that such
       Person's primary business is a Related Business;



    (3) any Investment in Temporary Cash Investments;



    (4) receivables owing to DIMAC Corporation or any of its Restricted
       Subsidiaries, if created or acquired in the ordinary course of business
       and payable or dischargeable in accordance with customary trade terms;



    (5) payroll, travel and similar advances to cover matters that are expected
       at the time of such advances ultimately to be treated as expenses for
       accounting purposes and that are made in the ordinary course of business;



    (6) loans or advances to employees made in the ordinary course of business
       of DIMAC Corporation or such Restricted Subsidiary;



    (7) stock, obligations or securities received in settlement of debts created
       in the ordinary course of business and owing to DIMAC Corporation or any
       Restricted Subsidiary or in satisfaction of judgments or claims;


                                      128
<PAGE>

    (8) Investments the payment for which consists exclusively of equity
       securities, exclusive of Disqualified Stock, of DIMAC Corporation;



    (9) loans or advances to employees and directors to purchase equity
       securities of DIMAC Corporation or DIMAC Holdings; PROVIDED that the
       aggregate amount of such loans and advances shall not exceed $2.0 million
       at any time outstanding;



    (10) any Investment in another Person to the extent such Investment is
       received by DIMAC Corporation or any Restricted Subsidiary as
       consideration for Asset Disposition effected in compliance with the
       covenant under "Certain Covenants--Limitations on Sales of Assets";



    (11) prepayment and other credits to suppliers made in the ordinary course
       of business consistent with the past practices of DIMAC Corporation and
       its Restricted Subsidiaries;



    (12) Investments in connection with pledges, deposits, payments or
       performance bonds made or given in the ordinary course of business in
       connection with or to secure statutory, regulatory or similar
       obligations, including obligations under health, safety or environmental
       obligations; and



    (13) any Investment in another Person; PROVIDED, HOWEVER, that the aggregate
       amount of all such Investments made pursuant to this clause (13) shall
       not exceed in the aggregate $5.0 million at any one time outstanding,
       measured as of the date made and without giving effect to subsequent
       changes in value.



    "Permitted Seller Paper" means Indebtedness of DIMAC Corporation and or any
Restricted Subsidiary Incurred in connection with an acquisition of a business
or assets in respect of the balance deferred and unpaid of the purchase price of
any property and payable to the seller in connection therewith.



    "Person" means any individual, corporation, partnership, joint venture,
association, joint-stock company, trust, unincorporated organization, government
or any agency or political subdivision thereof or any other entity.



    "Preferred Stock", as applied to the Capital Stock of any Person, means
Capital Stock of any class or classes (however designated) which is preferred as
to the payment of dividends, or as to the distribution of assets upon any
voluntary or involuntary liquidation or dissolution of such Person, over shares
of Capital Stock of any other class of such Person.



    "Refinance" means, in respect of any Indebtedness, to refinance, replace,
extend, renew, refund, repay, prepay, redeem, defease or retire, or to issue
other Indebtedness in exchange or replacement for, such indebtedness.
"Refinanced" and "Refinancing" shall have correlative meanings.



    "Refinancing Indebtedness" means Indebtedness that Refinances any
Indebtedness existing on the date of the Indenture or Incurred in compliance
with the Indenture, including Indebtedness of DIMAC Corporation that Refinances
Refinancing Indebtedness; PROVIDED, HOWEVER, that:



    (1) the Refinancing Indebtedness has a Stated Maturity no earlier than the
       Stated Maturity of the Indebtedness being refinanced;



    (2) the Refinancing Indebtedness has an Average Life at the time such
       Refinancing Indebtedness is Incurred that is equal to or greater than the
       Average Life of the Indebtedness being refinanced; and



    (3) such Refinancing Indebtedness is Incurred in an aggregate principal
       amount (or if issued with original issue discount, an aggregate issue
       price) that is equal to or less than the sum of the aggregate principal
       amount (or if issued with original issue discount, the aggregate accreted


                                      129
<PAGE>

       value) then outstanding of the Indebtedness being refinanced, plus the
       amount of any premium required to be paid in connection therewith and
       plus reasonable fees and expenses in connection therewith;



PROVIDED FURTHER that Refinancing Indebtedness shall not include (a)
Indebtedness of a Subsidiary which Refinances Indebtedness of DIMAC Corporation
or (b) Indebtedness of DIMAC Corporation or a Restricted Subsidiary that
Refinances Indebtedness of an Unrestricted Subsidiary.



    "Related Business" means the business engaged in by DIMAC Corporation on the
Issue Date and such other business activities which are incidental or related
thereto.



    "Representative" means any trustee, agent or representative, if any, of an
issue of Senior Indebtedness of DIMAC Corporation.



    "Restricted Subsidiary" means any Subsidiary of DIMAC Corporation that is
not an Unrestricted Subsidiary.



    "Sale/Leaseback Transaction" means an arrangement relating to property now
owned or hereafter acquired whereby DIMAC Corporation or a Restricted Subsidiary
transfers such property to a Person and DIMAC Corporation or a Restricted
Subsidiary leases it from such Person.



    "Secured Indebtedness" means any Indebtedness of DIMAC Corporation secured
by a Lien.



    "Senior Credit Documents" means the collective reference to the senior
secured credit agreement and the notes issued pursuant thereto, each as defined
in the Senior Credit Agreement, and each of the mortgages and other security
agreements, guarantees and other instruments and documents executed and
delivered pursuant to any of the foregoing, in each case as amended, modified,
renewed, refunded, replaced or refinanced from time to time, including any
agreement extending the maturity of, refinancing, replacing or otherwise
restructuring (including (1) increasing the amounts of available borrowing
thereunder; PROVIDED, HOWEVER, that such increase in borrowing is permitted by
the covenant described under the caption "--Certain Covenants--Limitation on
Indebtedness" or (2) adding Restricted Subsidiaries of DIMAC Corporation as
additional borrowers or guarantors thereunder) all or any portion of the
Indebtedness under such agreement or any successor or replacement agreement
whether by the same or any other agent, lender or group of lenders.



    "Senior Indebtedness" means, with respect to any Person, the principal of,
premium, if any, and interest (including interest accruing on or after the
filing of any petition in bankruptcy or for reorganization of such Person
regardless of whether post-filing interest is allowed in such proceeding) on,
and fees and other amounts owing in respect of, the Bank Indebtedness and all
other Indebtedness of such Person, whether outstanding on the Issue Date or
thereafter issued, unless, in the instrument creating or evidencing the same or
pursuant to which the same is outstanding, it is provided that the obligations
in respect of such Indebtedness are not superior in right of payment to the
notes; PROVIDED, HOWEVER, that Senior Indebtedness will not include:



    (1) any obligation of such Person to any Subsidiary of such Person;



    (2) any liability for Federal, state, foreign, local or other taxes owed or
       owing by such Person;



    (3) any accounts payable or other liability to trade creditors arising in
       the ordinary course of business, including Guarantees thereof or
       instruments evidencing such liabilities;



    (4) any Indebtedness, Guarantee or obligation of such Person that is
       expressly subordinate or junior in right of payment to any other
       Indebtedness, Guarantee or obligation of such Person, including any
       Senior Subordinated Indebtedness and any Subordinated Obligations; or



    (5) any Capital Stock.


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<PAGE>

    "Senior Subordinated Indebtedness" means:



    (1) with respect to DIMAC Corporation, the notes and any other Indebtedness
       of DIMAC Corporation that ranks equal with the notes in right of payment
       and is not subordinated by its terms in right of payment to any
       Indebtedness or other obligation of DIMAC Corporation which is not Senior
       Indebtedness of DIMAC Corporation; and



    (2) with respect to each Subsidiary Guarantor, its Subsidiary guaranty of
       the notes and any other Indebtedness of such Person that ranks equal with
       its applicable Subsidiary Guaranty in respect of payment and is not
       subordinated by its terms in respect of payment to any Indebtedness or
       other obligation of such Person which is not Senior Indebtedness of such
       Person.



    "Significant Subsidiary" means any Restricted Subsidiary that would be a
"significant subsidiary" as defined in Article 1, Rule 1-02 of Regulation S-X,
promulgated pursuant to the Securities Act, as such Regulation is in effect on
the Issue Date.



    "Stated Maturity" means, with respect to any security, the date specified in
such security as the fixed date on which the payment of principal of such
security is due and payable, including pursuant to any mandatory redemption
provision.



    "Subordinated Obligation" means any Indebtedness of DIMAC Corporation or any
Subsidiary Guarantor, whether outstanding on the Issue Date or thereafter
Incurred, which is subordinate or junior in right of payment, in the case of
DIMAC Corporation, to the notes or, in the case of a Subsidiary Guarantor, its
Subsidiary Guaranty pursuant to a written agreement.



    "Subsidiary" of any Person means any corporation, association, partnership
or other business entity of which more than 50% of the total voting power of
shares of Capital Stock or other interests, including partnership interests,
entitled, without regard to the occurrence of any contingency, to vote in the
election of directors, managers or trustees thereof is at the time owned or
controlled, directly or indirectly, by:



    (1) such Person;



    (2) such Person and one or more Subsidiaries of such Person; or



    (3) one or more Subsidiaries of such Person. Unless otherwise specified
       herein, each reference to a Subsidiary shall refer to a Subsidiary of
       DIMAC Corporation.



    "Subsidiary Guarantor" means any domestic Restricted Subsidiary of DIMAC
Corporation that Guarantees DIMAC Corporation's obligations with respect to the
notes pursuant to the terms of the indenture.



    "Subsidiary Guaranty" means a Guarantee by a Subsidiary Guarantor of DIMAC
Corporation's obligations with respect to the notes pursuant to the terms of the
indenture.



    "Tax Sharing Agreement" means the existing agreement among DIMAC Corporation
and DIMAC Holdings and any other tax allocation agreement among DIMAC
Corporation, any of its Subsidiaries or any direct or indirect shareholder of
DIMAC Corporation with respect to consolidated or combined tax returns including
DIMAC Corporation or any of its Subsidiaries but only to the extent that amounts
payable from time to time by DIMAC Corporation or any such Subsidiary under any
such agreement do not exceed the corresponding tax payments that DIMAC
Corporation or such Subsidiary would have been required to make to any relevant
taxing authority had DIMAC Corporation or such Subsidiary not joined in such
consolidated or combined return, but instead had filed returns including only
DIMAC Corporation or its Subsidiaries.


                                      131
<PAGE>

    "Temporary Cash Investments" means any of the following:



    (1) any Investment in direct obligations of the United States of America or
       any agency thereof or obligations Guaranteed by the United States of
       America or any agency thereof;



    (2) Investments in time deposit accounts, certificates of deposit and money
       market deposits maturing within 180 days of the date of acquisition
       thereof issued by a bank or trust company which is organized under the
       laws of the United States of America, any state thereof or any foreign
       country recognized by the United States of America having capital,
       surplus and undivided profits aggregating in excess of $250.0 million, or
       the foreign currency equivalent thereof, and whose long-term debt, or
       whose parent holding company's long-term debt, is rated "A", or such
       similar equivalent rating, or higher by at least one nationally
       recognized statistical rating organization, as defined in Rule 436 under
       the Securities Act;



    (3) repurchase obligations with a term of not more than seven days for
       underlying securities of the types described in clause (1) above entered
       into with a bank meeting the qualifications described in clause (2)
       above; or



    (4) Investments in commercial paper, maturing not more than 180 days after
       the date of acquisition, issued by a corporation, other than an Affiliate
       of DIMAC Corporation, organized and in existence under the laws of the
       United States of America or any foreign country recognized by the United
       States of America with a rating at the time as of which any investment
       therein is made of "A-1" or higher according to Moody's Investors
       Service, Inc. or "P-1" or higher according to Standard and Poor's Ratings
       Group.



    "Trade Payables" means, with respect to any Person, any accounts payable or
any indebtedness or monetary obligation to trade creditors created, assumed or
Guaranteed by such Person arising in the ordinary course of business in
connection with the acquisition of goods or services.



    "Trustee" means the party named as such in the indenture until a successor
replaces it and, thereafter, means the successor.



    "Unrestricted Subsidiary" means:



    (1) any Subsidiary of DIMAC Corporation that at the time of determination
       shall be designated an Unrestricted Subsidiary by the board of directors
       in the manner provided below; and



    (2) any Subsidiary of an Unrestricted Subsidiary.



    The board of directors may designate any Subsidiary of DIMAC Corporation,
including any newly acquired or newly formed Subsidiary, to be an Unrestricted
Subsidiary unless such Subsidiary or any of its Subsidiaries owns any Capital
Stock or Indebtedness of, or holds any Lien on any property of, DIMAC
Corporation or any Restricted Subsidiary of DIMAC Corporation that is not a
Subsidiary of the Subsidiary to be so designated; PROVIDED, HOWEVER, that either
(a) the Subsidiary to be so designated has total assets of $1,000 or less or (b)
if such Subsidiary has assets greater than $1,000, such designation would be
permitted under the covenant described under "--Certain Covenants--Limitation on
Restricted Payments." The board of directors may designate any Unrestricted
Subsidiary to be a Restricted Subsidiary; PROVIDED, HOWEVER, that immediately
after giving effect to such designation (x) DIMAC Corporation could Incur $1.00
of additional Indebtedness under the Consolidated Coverage Ratio test described
under "--Certain Covenants--Limitation on Indebtedness" and (y) no default shall
have occurred and be continuing. Any such designation by the board of directors
shall be evidenced to the Trustee by promptly filing with the Trustee a copy of
the resolution of the board of directors giving effect to such designation and
an Officers' Certificate certifying that such designation complied with the
foregoing provisions.


                                      132
<PAGE>

    "U.S. Government Obligations" means direct obligations, or certificates
representing an ownership interest in such obligations, of the United States of
America, including any agency or instrumentality thereof, for the payment of
which the full faith and credit of the United States of America is pledged and
which are not callable or redeemable at the issuer's option.



    "Voting Stock" of a Person means all classes of Capital Stock or other
interests, including partnership interests, of such Person then outstanding and
normally entitled, without regard to the occurrence of any contingency, to vote
in the election of directors, managers or trustees thereof.



    "Wholly Owned Subsidiary" means a Restricted Subsidiary of DIMAC
Corporation, all of the Capital Stock of which, other than directors' qualifying
shares, is owned by DIMAC Corporation or another Wholly Owned Subsidiary.


                                      133
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                CERTAIN UNITED STATES FEDERAL TAX CONSIDERATIONS


    In the opinion of White & Case LLP, our special tax counsel, the following
summary describes the principal U.S. federal income tax consequences relating to
the exchange of unregistered notes for registered notes in the exchange offer.
This discussion is based upon the provisions of the Internal Revenue Code of
1986, as amended, the Treasury regulations promulgated under the Internal
Revenue Code and judicial and administrative interpretations thereof, all as in
effect and available as of the date hereof and all of which are subject to
change (possibly on a retroactive basis). The opinion of White & Case LLP is not
binding on the Internal Revenue Service. We cannot assure you that the Internal
Revenue Service will not challenge one or more of the tax consequences described
in this prospectus. We have not obtained, nor do we intend to obtain, a ruling
from the Internal Revenue Service with respect to the U.S. federal income tax
consequences of the exchange offer. This discussion does not purport to address
all aspects of U.S. federal income taxation that may be relevant to particular
holders in light of their personal circumstances or to holders subject to
special treatment under the Internal Revenue Code (for example, life insurance
companies, tax exempt organizations, financial institutions, dealers or traders
in securities or currencies, holders subject to the alternative minimum tax,
holders holding unregistered notes or that will hold registered notes as a part
of a position in a straddle or as part of a hedging, conversion or integrated
transaction for U.S. federal income tax purposes, or holders with a functional
currency other than the U.S. dollar). This discussion does not address the
effect of any applicable U.S. federal estate and gift tax laws or state, local
or foreign tax laws. Moreover, this description addresses only the U.S. federal
income tax considerations of an initial purchaser that purchased unregistered
notes for their original issue price, holds such unregistered notes as capital
assets and will hold the registered notes issued in the exchange offer as
capital assets. INVESTORS ARE URGED TO CONSULT THEIR OWN TAX ADVISOR TO
DETERMINE THEIR PARTICULAR TAX CONSEQUENCES OF THE EXCHANGE OFFER UNDER U.S.
FEDERAL AND APPLICABLE STATE, LOCAL AND FOREIGN TAX LAWS.



    For purposes of this summary, a "U.S. Holder" means a beneficial owner of
unregistered notes or registered notes that is for U.S. federal income tax
purposes:


     - a citizen or resident of the United States;


     - a corporation or partnership created or organized in or under the laws of
       the United States or any State of the United States (including the
       District of Columbia);


     - an estate the income of which is subject to U.S. federal income taxation
       regardless of its source;

     - a trust if:

       - a court within the United States is able to exercise primary
         supervision over the administration of the trust; and

       - one or more United States persons have the authority to control all
         substantial decisions of the trust; or


     - a person that otherwise is subject to U.S. federal income tax on a net
       income basis with respect to the unregistered notes.


EXCHANGE OFFER


    The exchange of unregistered notes for registered notes pursuant to the
exchange offer should not constitute a material modification of the terms of the
unregistered notes and, therefore, such exchange should not constitute an
exchange for U.S. federal income tax purposes. Accordingly, you should have no
U.S. federal income tax consequences from such exchange and, further, you should
be required to continue to include interest on the registered notes in gross
income in the manner and to the extent as such U.S. Holder would have been under
the unregistered notes. Your holding period with respect to


                                      134
<PAGE>

the registered notes will include the holding period of the unregistered notes
and your basis in the registered notes will be the same as your basis in the
unregistered notes immediately before the exchange.



    If, however, the Internal Revenue Service were to successfully assert that
the exchange of an unregistered note by a U.S. Holder for a registered note
should be treated as a taxable exchange for U.S. federal income tax purposes, a
U.S. Holder generally would be subject to the rules described below under
"--Sale, Exchange or Redemption of the Registered Notes" with respect to such
exchange.



THE REGISTERED NOTES



    INTEREST ON THE REGISTERED NOTES



    The interest paid on a registered note will be includible in your gross
income as ordinary interest income at the time it is paid or accrued in
accordance with your usual method of tax accounting.



    SALE, EXCHANGE OR REDEMPTION OF THE REGISTERED NOTES



    If you sell or exchange your registered notes (including a redemption of
your registered notes for cash) you will recognize gain or loss equal to the
difference between (1) the amount realized on the sale or exchange of the
registered notes (other than cash received in payment of accrued but unpaid
interest which will be taxable as interest income) and (2) your adjusted tax
basis in the registered notes. Your adjusted tax basis in a registered note
generally will equal the initial purchase price. The gain or loss will be a
capital gain or loss. If you are not a corporation and your holding period for a
registered note exceeds one year, the maximum marginal U.S. federal income tax
rate applicable to such gain will be lower than the maximum U.S. federal income
tax rate applicable to ordinary income. The deductibility of capital losses is
subject to limitations.



BACKUP WITHHOLDING TAX AND INFORMATION REPORTING



    A 31% backup withholding tax and information reporting requirements may
apply in the case of particular non-corporate United States persons to certain
payments of principal of, and interest on, an obligation, and of proceeds of the
sale of an obligation before maturity. If you are a United States person that is
not a corporation, backup withholding will apply to you only if you fail to
furnish your taxpayer identification number which, in the case of an individual,
is your social security number, or otherwise fail to comply with such backup
withholding requirements.



    Treasury regulations issued on October 6, 1997, and an Internal Revenue
Service Notice issued on April 29, 1999, would modify some of the rules
discussed above generally with respect to payments on the registered notes made
after December 31, 2000. In the case of payments to foreign partnerships other
than payments to foreign partnerships that qualify as withholding foreign
partnerships within the meaning of such Treasury regulations and payments to
foreign partnerships that are effectively connected with the conduct of a trade
or business in the United States, the partners of such partnerships will be
required to provide the certification discussed above in order to establish an
exemption from backup withholding tax and information reporting requirements.
Moreover, a payor may rely on a certification provided by a Non-United States
Holder only if such payor does not have actual knowledge or a reason to know
that any information or certification stated in such certificate is unreliable.



    THE ABOVE DESCRIPTION IS NOT INTENDED TO CONSTITUTE A COMPLETE ANALYSIS OF
ALL TAX CONSEQUENCES RELATED TO THE EXCHANGE OFFER. ACCORDINGLY, YOU SHOULD
CONSULT WITH YOUR OWN TAX ADVISORS CONCERNING THE U.S. FEDERAL TAX CONSEQUENCES
OF THE EXCHANGE OFFER WITH RESPECT TO YOUR PARTICULAR SITUATION, INCLUDING THE
APPLICATION AND EFFECT OF STATE, LOCAL AND FOREIGN TAX LAWS.


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<PAGE>

                UNREGISTERED NOTES REGISTRATION RIGHTS AGREEMENT



    DIMAC Corporation and Credit Suisse First Boston Corporation, First Union
Capital Markets and Warburg Dillon Read, LLC entered into a Registration Rights
Agreement on October 16, 1998. Under the Registration Rights Agreement, we
agreed to:



     - file a registration statement for an exchange of the unregistered notes
       for registered notes under the Securities Act with the SEC by December
       21, 1998; and



     - use our reasonable best efforts to ensure that the SEC declares the
       registration statement effective under the Securities Act by March 20,
       1999.



As soon as practicable after the registration statement becomes effective, we
will offer the holders of unregistered notes, who are not prohibited by any law
or policy of the SEC from participating in this exchange offer, the opportunity
to exchange their unregistered notes for notes registered under the Securities
Act that are identical in all material respects to the unregistered notes,
except that the registered notes will not contain terms with respect to transfer
restrictions, registration rights and penalties. We will keep this exchange
offer open for at least 30 days after we mail the exchange offer notice to the
holders of the unregistered notes.



    Under the following circumstances we will use our reasonable best efforts to
file with the SEC a shelf registration statement to cover resales of the
unregistered notes by those holders who satisfy certain conditions relating to
the provision of information in connection with that shelf registration
statement:



     - if we are not permitted to effect this exchange offer because of a change
       in law or applicable interpretations of the law by the SEC's staff;



     - if the exchange offer is not consummated by April 20, 1999;



     - if Credit Suisse First Boston, First Union, Capital Markets or Warburg
       Dillon Read so requests with respect to unregistered notes which are
       ineligible for exchange under this exchange offer;



     - if any holder is ineligible to participate in this exchange offer; or



     - if anyone who participates in this exchange offer does not receive freely
       transferable registered notes in exchange for tendered unregistered
       notes.



    In the preceding paragraphs the term "unregistered notes" means each note
until:



     - the date on which that unregistered note has been exchanged by a person
       other than a broker-dealer for a freely transferable registered note in
       this exchange offer;



     - the note has been sold to a purchaser who received a copy of this
       prospectus on or before the sale from a broker-dealer that exchanged the
       notes in this exchange offer;



     - the date on which the note has been effectively registered under the
       Securities Act and disposed of in accordance with the shelf registration
       statement; or


     - the date on which the note is distributed to the public according to Rule
       144 of the Securities Act or is saleable under Rule 144(k) of the
       Securities Act.


    We will use our reasonable best efforts to have the SEC declare this
registration statement or, if applicable, the shelf registration statement,
effective as promptly as practicable after filing it. We will use our reasonable
best efforts to consummate this exchange offer as promptly as practicable. If
applicable, we will use our reasonable best efforts to keep the shelf
registration statement effective until October 22, 2002.


                                      136
<PAGE>

    A registration default will occur if:



     - by December 21, 1998 this registration statement or shelf registration
       statement is not filed with the SEC;



     - by April 20, 1999 the exchange offer is not consummated or the shelf
       registration statement is not declared effective; or



     - after either this registration statement or the shelf registration
       statement is declared effective, the applicable registration statement
       ceases to be effective or the applicable registration statement or the
       related prospectus ceases to be useable to resell the unregistered notes.



    If any registration default occurs, we will be obligated to pay additional
interest to each holder of unregistered notes during the period of default as
follows:


     - 0.50% per year for the first 90 days after the default; and


     - 0.50% per year for each subsequent 90 day period until all defaults have
       been cured or the interest rate on the unregistered notes has increased
       by 2.0% per year.



    The Registration Rights Agreement also provides that we will make this
prospectus available for 90 days after the consummation of this exchange offer
to any broker-dealer to use in connection with any resale of any registered
notes. The Registration Rights Agreement further obligates us to pay all
expenses connected to this exchange offer, including the expense of one counsel
to the holders of the notes, and to indemnify certain holders of the notes
against certain liabilities, including liabilities under the Securities Act. A
broker-dealer who delivers this prospectus to purchasers in connection with such
resales will be subject to the relevant civil liability provisions of the
Securities Act and will be bound by the provisions of the Registration Rights
Agreement, including certain indemnification rights and obligations.



    Each holder of unregistered notes who wishes to exchange the unregistered
notes for registered notes in this exchange offer will be required to make
certain representations, including:



     - that any registered notes that such holder will receive will be acquired
       in the ordinary course of business;



     - that such holder has no arrangements or understanding with any person to
       participate in the distribution of the registered notes;



     - that such holder is not an "affiliate" of our company, as defined in Rule
       405 under the Securities Act, or if such holder is an affiliate, that it
       will comply with the registration and prospectus delivery requirements of
       the Securities Act to the extent applicable;



     - if such holder is not a broker-dealer, that it is not engaged in, and
       does not intend to engage in, distribution of the registered notes; and



     - if such holder is a broker-dealer, that it will receive registered notes
       for its own account in exchange for unregistered notes that were acquired
       as a result of market-making activities or other trading activities and
       that it will be required to acknowledge that it will deliver a prospectus
       in connection with any resale of the registered notes.



    Holders of the unregistered notes will be required to make these
representations to us in order to participate in this exchange offer and will be
required to deliver information to be used in connection with the shelf
registration statement in order to have their notes included in the shelf
registration statement and benefit from the provisions regarding additional
interest set forth in the preceding paragraphs. A holder who sells unregistered
notes pursuant to the shelf registration statement generally will be required to
be named as a selling securityholder in the related prospectus and to deliver a
prospectus to purchasers. Such a holder will also be subject to certain of the
civil liability provisions


                                      137
<PAGE>
under the Securities Act in connection with such sales and will be bound by the
provisions of the Registration Rights Agreement which are applicable to such a
holder, including certain indemnification obligations.


    For so long as the notes are outstanding, we will continue to provide to
holders of the notes and to their prospective purchasers the information
required by Rule 144A(d)(4) under the Securities Act.



    The description of the Registration Rights Agreement contained in this
section is a summary only. For more information, you may review the provisions
of the Registration Rights Agreement that we filed with the SEC as an exhibit to
the registration statement of which this prospectus is a part.


                                      138
<PAGE>
                         BOOK-ENTRY; DELIVERY AND FORM

CERTAIN BOOK-ENTRY PROCEDURES FOR THE GLOBAL NOTE


    Except as set forth below, the registered notes will be represented by one
permanent global registered note in global form, without interest coupons. The
global note will be deposited with, or on behalf of, The Depository Trust
Company and registered in the name of Cede & Co., as nominee of The Depository
Trust Company, or will remain in the custody of Wilmington Trust Company
according to the FAST Balance Certificate Agreement between The Depository Trust
Company and Wilmington Trust Company.


    We are providing the following descriptions of the operations and procedures
of The Depository Trust Company, Euroclear and Cedel solely as a matter of
convenience. These operations and procedures are solely within the control of
the respective settlement systems and are subject to change by them from time to
time. Neither we nor Credit Suisse First Boston Corporation, First Union Capital
Markets and Warburg Dillon Read LLC take any responsibility for these operations
or procedures. If you wish to discuss these matters, we urge you to contact the
relevant system or its participants directly.

    The Depository Trust Company has advised us that it is:

     - a limited purpose trust company organized under the laws of the State of
       New York;

     - a "banking organization" within the meaning of the New York Banking Law;

     - a member of the Federal Reserve System;

     - a "clearing corporation" within the meaning of the Uniform Commercial
       Code, as amended; and

     - a "clearing agency" registered pursuant to Section 17A of the Exchange
       Act.

    The Depository Trust Company was created to hold securities for its
participants. It facilitates the clearance and settlement of securities
transactions between participants through electronic book-entry changes to the
accounts of its participants. This system eliminates the need for physical
transfer and delivery of certificates. The Depository Trust Company's
participants include:

     - securities brokers and dealers (including Credit Suisse First Boston
       Corporation, First Union Capital Markets and Warburg Dillon Read LLC);

     - banks and trust companies;

     - clearing corporations; and

     - certain other organizations.

    Indirect access to The Depository Trust Company's system is also available
to other entities. These indirect participants include banks, brokers, dealers
and trust companies that clear through or maintain a custodial relationship with
a participant, either directly or indirectly. Investors who are not participants
may beneficially own securities held by or on behalf of The Depository Trust
Company only through participants or indirect participants.

    We expect that under the procedures established by The Depository Trust
Company:

     - upon deposit of the global note, The Depository Trust Company will credit
       the accounts of participants designated by Credit Suisse First Boston
       Corporation, First Union Capital Markets and Warburg Dillon Read LLC with
       an interest in the global note; and


     - ownership of the notes will be shown on, and the transfer of ownership
       thereof will be effected only through, records maintained by The
       Depository Trust Company and the records of participants and the indirect
       participants.


                                      139
<PAGE>

    The laws of some jurisdictions may require that certain purchasers of
securities take physical delivery of such securities in definitive form.
Accordingly, the ability to transfer interests in the notes represented by the
global note to such persons may be limited. In addition The Depository Trust
Company can act only on behalf of its participants, who in turn act on behalf of
persons who hold interests through participants. Consequently, the ability of a
person having an interest in notes represented by the global note to pledge or
transfer such interest to persons or entities that do not participate in The
Depository Trust Company's system, or to otherwise take actions in respect of
such interest, may be affected by the lack of a physical definitive security in
respect of such interest.



    So long as The Depository Trust Company or its nominee is the registered
owner of the global note, The Depository Trust Company or its nominee, as the
case may be, will be considered the sole owner or holder of the notes
represented by the global note for all purposes under the indenture. Except as
provided below, owners of beneficial interests in the global note:



     - will not be entitled to have notes represented by the global note
       registered in their names;



     - will not receive or be entitled to receive physical delivery of
       certificated notes; and



     - will not be considered the owners or holders of notes under the indenture
       for any purpose, including with respect to the giving of any direction,
       instruction or approval to Wilmington Trust Company.



    Accordingly, each holder owning a beneficial interest in the global note
must rely on the procedures of The Depository Trust Company. If the holder is
not a participant or an indirect participant, then it must rely on the
procedures of the participant through which such holder owns its interest in
order to exercise any rights of a noteholder under the indenture or the global
note. We understand that under existing industry practice, in the event that we
request any action of noteholders, or a holder that is an owner of a beneficial
interest in the global note desires to take any action that The Depository Trust
Company, as the holder of the global note, is entitled to take, The Depository
Trust Company would authorize the participants to take action and the
participants would authorize holders owning through the participants to take
action or would otherwise act upon the instruction of holders. Neither our
company nor Wilmington Trust Company will have any responsibility or liability
for any aspect of the records relating to or payments made on account of notes
by The Depository Trust Company, or for maintaining, supervising or reviewing
any records of The Depository Trust Company relating to the notes.



    Payments with respect to the principal of, and premium, if any, and interest
on, any notes represented by the global note registered in the name of The
Depository Trust Company or its nominee on the applicable record date will be
payable by Wilmington Trust Company to, or at the direction of, The Depository
Trust Company or its nominee in its capacity as the registered holder of the
global note representing the notes under the indenture. Under the terms of the
indenture, we and Wilmington Trust Company may treat the persons in whose names
the notes, including the global note, are registered as the owners of the notes
for the purpose of receiving payment on the notes and for any and all other
purposes whatsoever. Accordingly, neither our company nor Wilmington Trust
Company has or will have any responsibility or liability for the payment of such
amounts to owners of beneficial interests in a global note, including principal,
premium, if any, and interest. Payments by the participants and the indirect
participants to the owners of beneficial interests in a global note will be
governed by standing instructions and customary industry practice and will be
the responsibility of the participants or the indirect participants and The
Depository Trust Company.


    Transfers between participants in The Depository Trust Company will be
effected in accordance with The Depository Trust Company's procedures, and will
be settled in same-day funds. Transfers between participants in Euroclear or
Cedel will be effected in the ordinary way in accordance with their respective
rules and operating procedures.

                                      140
<PAGE>

    Subject to compliance with the transfer restrictions applicable to the
notes, cross-market transfers between the participants in The Depository Trust
Company and Euroclear or Cedel participants will be effected through The
Depository Trust Company in accordance with its rules on behalf of Euroclear or
Cedel by its respective depositary. However, such cross-market transactions will
require delivery of instructions to Euroclear or Cedel by the counterparty in
such system in accordance with the rules and procedures and within the
established deadlines of such system. Euroclear or Cedel will, if the
transaction meets its settlement requirements, deliver instructions to its
respective depositary to take action to effect final settlement on its behalf by
delivering or receiving interests in the relevant global notes in The Depository
Trust Company, and making or receiving payment in accordance with normal
procedures for same-day funds settlement applicable to The Depository Trust
Company. Euroclear participants and Cedel participants may not deliver
instructions directly to the depositaries for Euroclear or Cedel.



    Because of time zone differences, the securities account of a Euroclear or
Cedel participant purchasing an interest in the global note from a participant
in The Depository Trust Company will be credited, and any such crediting will be
reported to the relevant Euroclear or Cedel participant, during the securities
settlement processing day which must be a business day for Euroclear and Cedel
immediately following the settlement date of The Depository Trust Company. Cash
received in Euroclear or Cedel as a result of sales of interests in the global
note by or through a Euroclear or Cedel participant to a participant in The
Depository Trust Company will be received with value on the settlement date of
The Depository Trust Company but will be available in the relevant Euroclear or
Cedel cash account only as of the business day for Euroclear or Cedel following
The Depository Trust Company's settlement date.



    Although The Depository Trust Company, Euroclear and Cedel have agreed to
the foregoing procedures to facilitate transfers of interests in the global note
among participants in The Depository Trust Company, Euroclear and Cedel, they
are under no obligation to perform or to continue to perform such procedures,
and such procedures may be discontinued at any time. Neither our company nor
Wilmington Trust Company will have any responsibility for the performance by The
Depository Trust Company, Euroclear or Cedel or their respective participants or
indirect participants of their respective obligations under the rules and
procedures governing their operations.


CERTIFICATED NOTES


    Certificated notes will be issued to each person that The Depository Trust
Company identifies as the beneficial owner of the notes represented by the
global note if the following events occur:


     - The Depository Trust Company notifies us that it is no longer willing or
       able to act as a depositary or The Depository Trust Company ceases to be
       registered as a clearing agency under the Exchange Act and a successor
       depositary is not appointed within 90 days of such notice or cessation;


     - we, at our option, notify Wilmington Trust Company in writing that we
       elect to cause the issuance of certificated notes under the indenture; or



     - if an event of default, as provided in the indenture, occurs and is
       continuing, then, upon surrender by The Depository Trust Company of the
       global note.



Upon any issuance, Wilmington Trust Company shall register such certificated
notes in the name of such person or persons, or any nominee, and deliver the
certificated notes as instructed.



    Neither us nor Wilmington Trust Company shall be liable for any delay by The
Depository Trust Company or any participant or indirect participant in
identifying the beneficial owners of the related notes. Each person may
conclusively rely on, and shall be protected in relying on, instructions from
The


                                      141
<PAGE>

Depository Trust Company for all purposes, including with respect to the
registration and delivery, and the respective principal amounts, of the notes to
be issued.



                              PLAN OF DISTRIBUTION



    Based on interpretations by the SEC set forth in no-action letters issued to
third parties, we believe that registered notes issued under the exchange offer
in exchange for unregistered notes may be transferred by holders without
compliance with the registration and prospectus delivery provisions of the
Securities Act provided that:



     - the holder acquires the registered notes in the ordinary course of that
       holder's business; and



     - the holder is not engaged in, and does not intend to engage in, and has
       no arrangement or understanding with any person to participate in, a
       distribution of the registered notes;



provided that broker-dealers receiving registered notes in the exchange offer
will be subject to a prospectus delivery requirement with respect to resales of
the registered notes. However, the above exemption does not apply to any holder
which is:



     - an "affiliate" within the meaning of Rule 405 under the Securities Act;



     - a broker-dealer who acquired notes directly from us; or



     - broker-dealers who acquired notes as a result of market-making or other
       trading activities.



    To date, the SEC has taken the position that participating broker-dealers
may fulfill their prospectus delivery requirements with respect to transactions
involving an exchange of securities such as this exchange offer, other than a
resale of an unsold allotment from the original sale of the unregistered notes,
with the prospectus contained in the exchange offer registration statement.
Pursuant to the Registration Rights Agreement, we have agreed to permit
participating broker-dealers to use this prospectus in connection with the
resale of registered notes. We have agreed that, for a period of at least 90
days after the expiration of the exchange offer, we will make this prospectus,
and any amendment or supplement to this prospectus, available to any
broker-dealer that requests such documents in the letter of transmittal.



    Each holder of the unregistered notes who wishes to exchange its
unregistered notes for registered notes in the exchange offer will be required
to make certain representations to us as set forth in "The Exchange
Offer--Purpose and Effect of the Exchange Offer" of this prospectus. In
addition, each holder who is a broker-dealer and who receives registered notes
for its own account in exchange for unregistered notes that were acquired by it
as a result of market-making activities or other trading activities, will be
required to acknowledge that it will deliver a prospectus in connection with any
resale by it of such registered notes.



    We will not receive any proceeds from any sale of registered notes by
broker-dealers. Broker-dealers who receive registered notes for their own
account pursuant to the exchange offer may sell them from time to time in one or
more transactions in the over-the-counter market:



     - in negotiated transactions;



     - through the writing of options on the registered notes or a combination
       of such methods of resale;



     - at market prices prevailing at the time of resale; or



     - at prices related to such prevailing market prices or negotiated prices.



Any resale may be made directly to purchasers or to or through brokers or
dealers who may receive compensation in the form of commissions or concessions
from any broker-dealer or the purchasers of


                                      142
<PAGE>

any registered notes. Any broker-dealer that resells registered notes it
received for its own account pursuant to the exchange offer and any broker or
dealer that participates in a distribution of such registered notes may be
deemed to be an "underwriter" within the meaning of the Securities Act and any
profit on any resale of registered notes and any commissions or concessions
received by any such persons may be deemed to be underwriting compensation under
the Securities Act. The letter of transmittal states that by acknowledging that
it will deliver and by delivering a prospectus, a broker-dealer will not be
deemed to admit that it is an "underwriter" within the meaning of the Securities
Act.



    We have agreed to pay all expenses incidental to the exchange offer other
than commissions and concessions of any brokers or dealers and will indemnify
holders of the unregistered notes, including any broker-dealers, against certain
liabilities, including liabilities under the Securities Act, as set forth in the
Registration Rights Agreement.


                                 LEGAL MATTERS


    The validity of the registered notes offered in this prospectus will be
passed upon for DIMAC Corporation by White & Case LLP, New York, New York. White
& Case LLP has also provided a tax opinion. Please read "Certain United States
Federal Tax Considerations" for more information.


                                    EXPERTS


    The audited consolidated financial statements of DIMAC Corporation and
subsidiaries as of December 31, 1998 and for the period from inception (May 12,
1998) to December 31, 1998, included in this prospectus and elsewhere in the
registration statement have been audited by Arthur Andersen LLP, independent
public accountants, as indicated in their report with respect thereto, and are
included in this prospectus in reliance upon the authority of said firm as
experts in giving said report.



    The audited consolidated financial statements of DIMAC Marketing Corporation
and subsidiaries as of December 31, 1997 and for the eleven months ended
December 31, 1996, eight months ended August 31, 1997, four months ended
December 31, 1997 and six months ended June 26, 1998, included in this
prospectus and elsewhere in the registration statement have been audited by
Arthur Andersen LLP, independent public accountants, as indicated in their
reports with respect thereto, and are included in this prospectus in reliance
upon the authority of said firm as experts in giving said reports.



    The audited consolidated financial statements of AmeriComm Holdings, Inc.
and subsidiary as of December 31, 1997 and for each of the two years in the
period ended December 31, 1997 and for the six-month period ended June 26, 1998,
included in this prospectus and elsewhere in the registration statement have
been audited by Arthur Andersen LLP, independent public accountants, as
indicated in their report with respect thereto, and are included in this
prospectus in reliance upon the authority of said firm as experts in giving said
report.



    The consolidated financial statements of AmeriComm Direct Marketing, Inc. as
of December 31, 1995 and 1996 and for the years then ended included in this
registration statement have been audited by Deloitte & Touche LLP, independent
auditors, as stated in their reports appearing herein, and are included in
reliance upon the reports of such firm given upon their authority as experts in
accounting and auditing.


                                      143
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS


<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
                                          DIMAC CORPORATION AND SUBSIDIARIES

Report of Independent Public Accountants...................................................................        F-3
Consolidated Balance Sheets as of December 31, 1998 and March 31, 1999 (unaudited).........................        F-4
Consolidated Statements of Operations for the period from Inception (May 12, 1998) to December 31, 1998 and
  the three-month period ended March 31, 1999 (unaudited)..................................................        F-6
Consolidated Statement of Stockholder's Equity for the period from Inception (May 12, 1998) to December 31,
  1998 and the three-month period ended March 31, 1999 (unaudited).........................................        F-7
Consolidated Statements of Cash Flows for the period from Inception (May 12, 1998) to December 31, 1998 and
  the three-month period ended March 31, 1999 (unaudited)..................................................        F-8
Notes to Consolidated Financial Statements.................................................................        F-9

                                     DIMAC MARKETING CORPORATION AND SUBSIDIARIES
                                             (Predecessor to our company)

The consolidated financial statements for the four-month period ended December 31, 1997 and the six-month
  period ended June 26, 1998 reflect the operations of DIMAC Marketing following the purchase of Heritage
  Media by News Corporation.
Report of Independent Public Accountants...................................................................       F-31
Consolidated Balance Sheet as of December 31, 1997.........................................................       F-32
Consolidated Statements of Operations for the four months ended December 31, 1997, the three months ended
  March 31, 1998 (unaudited) and the six months ended June 26, 1998........................................       F-33
Consolidated Statements of Stockholder's Equity for the four months ended December 31, 1997 and the six
  months ended June 26, 1998...............................................................................       F-34
Consolidated Statements of Cash Flows for the four months ended December 31, 1997, the three months ended
  March 31, 1998 (unaudited) and the six months ended June 26, 1998........................................       F-35
Notes to Consolidated Financial Statements.................................................................       F-36

The consolidated financial statements for the eleven-month period ended December 31, 1996 and for the
  eight-month period ended August 31, 1997 reflect the financial results of DIMAC Marketing under a new
  basis of accounting that reflects the fair value of assets acquired and liabilities assumed, the related
  financing costs, and all debt incurred in connection with purchase of DIMAC Marketing by Heritage Media.
Report of Independent Public Accountants...................................................................       F-45
Consolidated Statements of Operations for the eleven months ended December 31, 1996 and the eight months
  ended August 31, 1997....................................................................................       F-46
Consolidated Statements of Stockholder's Equity for the eleven months ended December 31, 1996 and the eight
  months ended August 31, 1997.............................................................................       F-47
Consolidated Statements of Cash Flows for the eleven months ended December 31, 1996 and the eight months
  ended August 31, 1997....................................................................................       F-48
Notes to Consolidated Financial Statements.................................................................       F-49

                                       AMERICOMM HOLDINGS, INC. AND SUBSIDIARY
                                             (Predecessor to our Company)

Report of Independent Public Accountants...................................................................       F-55
Consolidated Balance Sheet as of December 31, 1997.........................................................       F-56
Consolidated Statements of Operations for the years ended December 31, 1996 and 1997, the three-month
  period ended March 31, 1998 (unaudited) and the six-month period ended June 26, 1998.....................       F-58
Consolidated Statements of Stockholders' Equity (Deficit) for the years ended December 31, 1996 and 1997
  and the six-month period ended June 26, 1998.............................................................       F-59
Consolidated Statements of Cash Flows for the years ended December 31, 1996 and 1997, the three-month
  period ended March 31, 1998 (unaudited) and the six-month period ended June 26, 1998.....................       F-60
Notes to Financial Statements..............................................................................       F-62
</TABLE>


                                      F-1
<PAGE>

<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
                                           AMERICOMM DIRECT MARKETING, INC.
                               (Acquired by AmeriComm Holdings, Inc. on April 24, 1997)

Independent Auditors' Report...............................................................................       F-83
Balance Sheets as of December 31, 1995 and 1996 and March 31, 1997 (unaudited).............................       F-84
Statements of Income for the years ended December 31, 1995 and 1996 and the three-month periods ended March
  31, 1996 and 1997 (unaudited)............................................................................       F-85
Statements of Stockholders' Equity for the years ended December 31, 1995 and 1996..........................       F-86
Statements of Cash Flows for the years ended December 31, 1995 and 1996 and the three-month periods ended
  March 31, 1996 and 1997 (unaudited)......................................................................       F-87
Notes to Financial Statements..............................................................................       F-88
</TABLE>


                                      F-2
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To DIMAC Corporation and Subsidiaries:

    We have audited the accompanying consolidated balance sheet of DIMAC
Corporation (a Delaware corporation) and subsidiaries as of December 31, 1998
and the related consolidated statements of operations, stockholder's equity and
cash flows for the period from Inception (May 12, 1998) to December 31, 1998.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audit.

    We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of DIMAC Corporation and
subsidiaries as of December 31, 1998 and the results of their operations and
their cash flows for the period from Inception (May 12, 1998) to December 31,
1998 in conformity with generally accepted accounting principles.

                                          ARTHUR ANDERSEN LLP


Atlanta, Georgia
March 30, 1999
(except with respect to
the matters discussed in
Notes 1 and 10,
as to which the date is
August 10, 1999)


                                      F-3
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                          CONSOLIDATED BALANCE SHEETS


                DECEMBER 31, 1998 AND MARCH 31, 1999 (UNAUDITED)
                                     ASSETS


                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                DECEMBER 31, 1998  MARCH 31, 1999
                                                                                -----------------  --------------
<S>                                                                             <C>                <C>
                                                                                                    (UNAUDITED)
CURRENT ASSETS:
  Cash and cash equivalents...................................................     $     9,769       $   17,298
  Accounts receivable, net....................................................          59,511           59,819
  Inventories.................................................................          14,560           13,458
  Deferred income taxes.......................................................           5,973            5,973
  Other.......................................................................           5,203            5,520
                                                                                      --------     --------------
    Total current assets......................................................          95,016          102,068
                                                                                      --------     --------------
PROPERTY AND EQUIPMENT:
  Land........................................................................           5,200            5,200
  Buildings...................................................................          28,125           28,125
  Machinery and equipment.....................................................          50,902           55,725
  Office equipment, furniture and fixtures....................................          12,026           12,420
  Leasehold improvements......................................................           1,388            1,301
  Vehicles....................................................................             216              222
  Construction in progress....................................................           7,928            6,196
                                                                                      --------     --------------
                                                                                       105,785          109,189
  Less accumulated depreciation...............................................          (8,594)         (12,584)
                                                                                      --------     --------------
    Total property and equipment, net.........................................          97,191           96,605
                                                                                      --------     --------------
OTHER ASSETS:
  Goodwill, net of accumulated amortization of $3,380 and $6,832,
    respectively..............................................................         269,258          265,876
  Other intangible assets, net of accumulated amortization of $3,858 and
    $5,942, respectively......................................................          49,221           47,137
  Other.......................................................................           3,752            4,027
                                                                                      --------     --------------
    Total other assets........................................................         322,231          317,040
                                                                                      --------     --------------
      Total assets............................................................     $   514,438       $  515,713
                                                                                      --------     --------------
                                                                                      --------     --------------
</TABLE>



   The accompanying notes are an integral part of these consolidated balance
                                    sheets.


                                      F-4
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                          CONSOLIDATED BALANCE SHEETS


                DECEMBER 31, 1998 AND MARCH 31, 1999 (UNAUDITED)



                      LIABILITIES AND STOCKHOLDER'S EQUITY


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


<TABLE>
<CAPTION>
                                                                                DECEMBER 31, 1998  MARCH 31, 1999
                                                                                -----------------  --------------
<S>                                                                             <C>                <C>
                                                                                                    (UNAUDITED)
CURRENT LIABILITIES:
  Current portion of long-term debt...........................................     $     2,863       $    5,331
  Bank overdraft..............................................................          10,942           11,228
  Accounts payable............................................................          14,231           10,149
  Advances from customers.....................................................           8,595            7,056
  Accrued employee compensation...............................................           7,051            9,677
  Other accrued expenses......................................................          31,620           31,103
                                                                                      --------     --------------
    Total current liabilities.................................................          75,302           74,544
                                                                                      --------     --------------

DEFERRED INCOME TAXES.........................................................           5,973            5,973
                                                                                      --------     --------------

NONCURRENT LIABILITIES........................................................           4,460            4,424
                                                                                      --------     --------------

LONG-TERM DEBT................................................................         307,404          306,963
                                                                                      --------     --------------

COMMITMENTS AND CONTINGENCIES (NOTE 8)

STOCKHOLDER'S EQUITY:
  Common stock $.001 par value, 100 shares authorized, issued and
    outstanding...............................................................              --               --
  Additional paid-in capital..................................................         139,198          154,198
  Accumulated deficit.........................................................         (17,899)         (30,389)
                                                                                      --------     --------------
    Total stockholder's equity................................................         121,299          123,809
                                                                                      --------     --------------
      Total liabilities and stockholder's equity..............................     $   514,438       $  515,713
                                                                                      --------     --------------
                                                                                      --------     --------------
</TABLE>



   The accompanying notes are an integral part of these consolidated balance
                                    sheets.


                                      F-5
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                     CONSOLIDATED STATEMENTS OF OPERATIONS


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                DECEMBER 31, 1998
                                                                                -----------------  MARCH 31, 1999
                                                                                                   --------------
                                                                                                    (UNAUDITED)
<S>                                                                             <C>                <C>
Net sales.....................................................................     $   191,401       $   85,710
Cost of sales.................................................................         131,095           60,794
                                                                                      --------     --------------
Gross profit..................................................................          60,306           24,916
                                                                                      --------     --------------
Operating expenses:
  Selling.....................................................................          19,629           10,008
  General and administrative..................................................          26,140           14,614
  Amortization of intangible assets...........................................           5,711            4,631
                                                                                      --------     --------------
    Total operating expenses..................................................          51,480           29,253
                                                                                      --------     --------------
Income (loss) from operations.................................................           8,826           (4,337)
Interest expense..............................................................          17,069            8,153
                                                                                      --------     --------------
Loss before income tax benefit and extraordinary item.........................          (8,243)         (12,490)
Income tax benefit............................................................          (2,329)              --
                                                                                      --------     --------------
Net loss before extraordinary item............................................          (5,914)         (12,490)
Extraordinary loss on retirement of debt, net of income tax benefit of
  $4,818......................................................................         (11,985)              --
                                                                                      --------     --------------
Net loss......................................................................     $   (17,899)      $  (12,490)
                                                                                      --------     --------------
                                                                                      --------     --------------
</TABLE>



 The accompanying notes are an integral part of these consolidated statements.


                                      F-6
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                 CONSOLIDATED STATEMENT OF STOCKHOLDER'S EQUITY


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


<TABLE>
<CAPTION>
                                                               COMMON STOCK        ADDITIONAL
                                                         ------------------------   PAID-IN    ACCUMULATED
                                                           SHARES      PAR VALUE    CAPITAL      DEFICIT       TOTAL
                                                         -----------  -----------  ----------  ------------  ----------
<S>                                                      <C>          <C>          <C>         <C>           <C>
Balance, Inception (May 12, 1998)......................          --    $      --   $       --   $       --   $       --
Issuance of common stock...............................         100           --      100,000           --      100,000
Capital contribution...................................          --           --       39,198           --       39,198
Net loss...............................................          --           --           --      (17,899)     (17,899)
                                                                ---        -----   ----------  ------------  ----------
Balance, December 31, 1998.............................         100           --      139,198      (17,899)     121,299
Capital contribution...................................          --           --       15,000           --       15,000
Net loss...............................................          --           --           --      (12,490)     (12,490)
                                                                ---        -----   ----------  ------------  ----------
Balance, March 31, 1999 (unaudited)....................         100    $      --   $  154,198   $  (30,389)  $  123,809
                                                                ---        -----   ----------  ------------  ----------
                                                                ---        -----   ----------  ------------  ----------
</TABLE>



 The accompanying notes are an integral part of these consolidated statements.


                                      F-7
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                     CONSOLIDATED STATEMENTS OF CASH FLOWS


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                DECEMBER 31, 1998  MARCH 31, 1999
                                                                                -----------------  --------------
<S>                                                                             <C>                <C>
                                                                                                    (UNAUDITED)
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss....................................................................      $ (17,899)       $  (12,490)
  Adjustments to reconcile net loss to net cash provided by operating
    activities:
    Extraordinary loss on early retirement of debt, net of income tax
      benefit.................................................................         11,985                --
    Interest paid with in-kind notes..........................................          1,317                --
    Depreciation and amortization.............................................         16,317            10,113
    Deferred income tax benefit...............................................         (2,429)               --
    Imputed interest..........................................................             46                69
    Loss on disposal of property and equipment................................             44                45
    Prepaid pension asset.....................................................           (193)              (14)
    Changes in operating assets and liabilities, net of effects of
      acquisitions:
      Accounts receivable.....................................................          2,742               907
      Inventories.............................................................          1,572              (574)
      Other assets............................................................            123              (880)
      Accounts payable........................................................          4,773            (4,082)
      Accrued expenses and other..............................................         (3,747)            1,152
                                                                                -----------------  --------------
        Net cash provided by (used in) operating activities...................         14,651            (5,754)
                                                                                -----------------  --------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Payment for the purchase of the outstanding stock of AmeriComm Holdings,
    Inc., net of cash acquired................................................        (38,186)               --
  Payment for the purchase of the outstanding stock of DIMAC Marketing, net of
    cash acquired.............................................................       (203,959)               --
  Payment for contingent consideration on previous acquisitions...............           (818)               --
  Purchases of property and equipment.........................................         (7,938)           (3,965)
  Proceeds from the disposal of property and equipment........................            167                 1
                                                                                -----------------  --------------
      Net cash used in investing activities...................................       (250,734)           (3,964)
                                                                                -----------------  --------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Increase in bank overdraft, net.............................................          5,410               286
  Net (repayments) borrowings on revolving loan facilities....................         (9,655)            2,700
  Additional capital contribution.............................................         39,198            15,000
  Proceeds from issuance of the DIMAC Corporation Notes.......................         97,233                --
  Payments on capital leases..................................................         (1,650)             (739)
  Repayment of senior notes...................................................       (158,536)               --
  Proceeds from issuance of common stock......................................        100,000                --
  Proceeds from issuance of term loans........................................        195,000                --
  Payments of deferred financing costs........................................        (21,148)               --
                                                                                -----------------  --------------
    Net cash provided by financing activities.................................        245,852            17,247
                                                                                -----------------  --------------
NET INCREASE IN CASH AND CASH EQUIVALENTS.....................................          9,769             7,529
CASH AND CASH EQUIVALENTS, INCEPTION (MAY 12, 1998)...........................             --             9,769
                                                                                -----------------  --------------
CASH AND CASH EQUIVALENTS, DECEMBER 31, 1998..................................      $   9,769        $   17,298
                                                                                -----------------  --------------
                                                                                -----------------  --------------
SUPPLEMENTAL DISCLOSURES:
  Assets acquired by assuming liabilities.....................................      $ 168,200        $       --
                                                                                -----------------  --------------
                                                                                -----------------  --------------
</TABLE>



 The accompanying notes are an integral part of these consolidated statements.


                                      F-8
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

1. BACKGROUND

    DIMAC Corporation (the "Company"), a wholly owned subsidiary of DIMAC
Holdings, Inc. ("Holdings"), was formed on May 12, 1998 ("Inception") for the
purpose of acquiring DIMAC Marketing Corporation and its subsidiaries (DIMAC
DIRECT, Inc., Wilcox and Associates, Inc., The McClure Group, Inc., Palm Coast
Data, Inc. and MBS/Multimode, Inc., collectively referred to as "DIMAC
Marketing"), and AmeriComm Holdings, Inc. and its subsidiary (AmeriComm Direct
Marketing, Inc. or "ADMI", collectively referred to as "AHI"). On June 26, 1998,
the Company acquired the outstanding capital stock of DIMAC Marketing for
$200,000 plus transaction costs and assumed indebtedness of $4,000. Simultaneous
with the DIMAC Marketing acquisition, the Company acquired the outstanding
capital stock of AHI for $35,849 plus transaction costs and assumed indebtedness
of $164,200. The acquisitions were funded through revolving and term loan
facilities (Note 3) and a capital contribution from Holdings (Note 5).


    Both acquisitions have been accounted for using the purchase method of
accounting and, accordingly, the results of operations of DIMAC Marketing and
AHI have been included in the results of operations of the Company since June
27, 1998. The total purchase price for DIMAC Marketing and AHI has been
preliminarily allocated to the tangible and identifiable intangible assets and
liabilities of the acquired companies based on the Company's preliminary
estimates of their fair value with the remainder allocated to goodwill. The
excess of the consideration paid for DIMAC Marketing and AHI over the estimated
fair value of net assets acquired of $162,377 and $109,443, respectively.



    The following table represents the final allocation of values assigned to
assets acquired (liabilities assumed) of DIMAC Marketing and AHI:



<TABLE>
<CAPTION>
                                                                         DIMAC
                                                                       MARKETING       AHI
                                                                       ----------  -----------
<S>                                                                    <C>         <C>
Cash.................................................................  $       --  $       739
Accounts receivable..................................................      37,802       24,451
Inventories..........................................................       2,284       13,847
Other current assets.................................................       7,142        4,829
Property plant and equipment.........................................      44,448       52,767
Intangibles..........................................................     177,803      127,855
Prepaid pension cost.................................................          --        3,101
Other assets.........................................................          --        1,690
Bank Overdraft.......................................................      (1,523)      (4,009)
Accounts payable.....................................................      (3,387)      (6,071)
Accrued expenses and other current liabilities.......................     (41,528)     (10,845)
Long-term debt.......................................................      (3,999)    (164,266)
Other non-current liabilities........................................     (15,083)      (4,660)
                                                                       ----------  -----------
Purchase Price.......................................................  $  203,959  $    39,428
                                                                       ----------  -----------
                                                                       ----------  -----------
</TABLE>


                                      F-9
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

1. BACKGROUND (CONTINUED)

    The Company has experienced an accumulated deficit of $30,667 since
Inception to March 31, 1999 and is projecting losses for the remainder of fiscal
1999. In addition, on March 26, 1999, the Company and the lenders (collectively,
"CSFB") party to the credit agreement (the "Credit Agreement") entered into a
First Amendment to the Credit Agreement which provided that CSFB is under no
obligation to provide new revolving loans. (Note 9). To satisfy a condition
precedent to the effectiveness of the First Amendment and to fund immediate
working capital and other cash needs, on March 31, 1999 Holdings issued $15,000
aggregate principal amount of notes to affiliates of McCown De Leeuw & Co. IV,
L.P. ("McCown De Leeuw") (Holdings' majority stockholder) and certain other
investors (Note 9). The Company and CSFB entered into a second amendment, dated
as of July 23, 1999, which provided for a one-time additional borrowing of
$30,000 allocated among Term A, B, and C loans ("Term Loans A," "Term Loans B,"
and "Term Loans C") and the Revolving loan facility ("Revolving Loan Facility").
The funds for the additional borrowings were provided by an affiliate of McCown
De Leeuw through a participation agreement. Management believes that sufficient
funds will be available to support the Company's operations throughout fiscal
1999. However, there can be no assurance that future operations will be
successful or that further financing, if necessary, will be available to the
Company.


INTEGRATION PLAN


    In conjunction with the acquisitions of DIMAC Marketing and AHI, management
has approved and committed the Company to a plan to combine and integrate the
operations of DIMAC Marketing and AHI (the "Integration Plan"). The Integration
Plan resulted in the elimination of duplicative functions and standardized
business practices.



    The Company has identified and communicated all aspects of the Integration
Plan. While the Integration Plan will consolidate certain functions, the Company
is not eliminating any services it currently provides. The Integration Plan will
result in the elimination of 157 employees during 1998 and 1999 of which 120
employees had been involuntary terminated pursuant to the Integration Plan as of
December 31, 1998. The employee groups that are primarily affected include
executive management, finance, information systems, sales management and
representatives and manufacturing supervision. The Integration Plan also
included the closure of three facilities. Two facilities were closed in 1998 and
the other facility was closed in the second quarter of 1999. The Integration
Plan also includes the consolidation of the risk management and employee benefit
insurance plans. The risk management insurance plans were consolidated in August
1998 and the employee benefit insurance plans were consolidated in June 1999.
Other third-party services, such as telecommunications and freight services,
were consolidated by December 1998.



    The Company has recorded approximately $7.4 million of liabilities related
to the Integration Plan, all of which have been recorded as part of the purchase
price allocation of DIMAC Marketing and AHI. Of this amount, $5.6 million
represented termination benefits and plant closure costs and $1.8 million
represented other exit costs (such as employee benefit insurance plans
termination and


                                      F-10
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

1. BACKGROUND (CONTINUED)
relocation costs). As of December 31, 1998, $3.3 million has been paid and
charged to the Integration Plan accruals relating to severance, relocation and
plant closure costs.


    The following presents, on an unaudited pro forma basis, the Company's
summary results of operations for the year ended December 31, 1997 and 1998 as
though the acquisitions of DIMAC Marketing and AHI, AHI's previous acquisitions
of Label America, Inc., AmeriComm Direct Marketing, Inc., Cardinal Marketing,
Inc., and Cardinal Marketing of New Jersey, Inc., and related transactions
occurred on January 1, 1997:



<TABLE>
<CAPTION>
                                                                           1997        1998
                                                                        ----------  ----------
<S>                                                                     <C>         <C>
Net sales.............................................................  $  386,665  $  378,460
Income from operations................................................      18,540      13,946
Loss before income taxes..............................................     (15,667)    (18,985)
Net loss before extraordinary item....................................     (12,445)    (18,985)
</TABLE>



    The Company (consisting of the operations of DIMAC Marketing and AHI)
provides a comprehensive range of direct marketing services that emphasize
cost-effective production of large, complex, highly personalized direct mail
campaigns. Through its nationwide network of production facilities, the Company
offers its direct mail customers a wide variety of formats, printing and
converting capabilities, personalization and customization alternatives and
mailing and distribution services. To complement and help drive its production
volume, the Company offers a complete range of pre- and post-production direct
marketing services such as Information Services (information processing and
database management), Program Development Services (strategic market planning,
creative development and program evaluation) and Fulfillment and Telemarketing
Services. In addition, to support its direct marketing products and services,
the Company offers other printing and converting products such as custom
pressure sensitive labels and custom mailers. The Company markets its products
and services to customers throughout the United States primarily through its
major facilities in the following locations: Fort Smith, AR, San Carlos, CA,
Denver, CO, Gainesville and Palm Coast, FL, Austell and Tucker, GA, Louisville,
KY, St. Louis, MO, Wilton, NH, Mountainside, NJ, Central Islip and New York, NY,
Philadelphia, PA, Houston, TX and Norfolk and Roanoke, VA.


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES

PRINCIPLES OF CONSOLIDATION

    The accompanying consolidated financial statements include the accounts of
the Company and its subsidiaries. All significant intercompany transactions and
balances have been eliminated.

FISCAL PERIOD

    The Company's fiscal period ended on December 31.

                                      F-11
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
RESTATEMENT

    On November 23, 1998, the Company announced that it was initiating a review
into the accuracy of previously released financial statements. This review has
been completed and, as a result of its findings, previously issued financial
statements of its predecessor company, AHI, have been restated. In addition,
such review had no impact on the Company's financial statements.

REVENUE RECOGNITION


    Revenues are recorded as products are shipped or services are performed. The
Company also provides services for certain clients in accordance with
contractual orders which contain project specifications. Revenues are accrued as
services are performed based on the proportion of the services performed to date
in relation to the total services to be provided as outlined in the customer
order. Revenues accrued are reviewed and adjusted to reflect actual results for
client projects based on subsequent determination of total services ultimately
provided and billed. Customer contracts generally contain termination provisions
which enable the Company to collect for all services expended prior to any
termination decision.


USE OF ESTIMATES

    The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make certain estimates and
assumptions. These estimates and assumptions affect the reported amounts of
assets and liabilities and disclosure of contingent assets and liabilities at
the date of financial statements as well as during the reporting period. Actual
results could differ from these estimates.

CASH EQUIVALENTS

    For the purpose of reporting cash flows, the Company considers all highly
liquid debt instruments with a maturity date of purchase of three months or less
to be cash equivalents.

ACCOUNTS RECEIVABLE


    The Company provides an allowance for doubtful accounts for the estimated
losses that will be incurred in the collection of receivables. The estimated
losses are based on historical collection experience coupled with a review of
the current status of the existing receivables. Included in accounts receivable
is $9,727 representing unbilled revenues for services performed prior to and as
of December 31, 1998.


                                      F-12
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
    A summary of changes in the allowance for doubtful accounts is as follows:


<TABLE>
<CAPTION>
                                                                             DECEMBER 31, 1998
                                                                             -----------------
<S>                                                                          <C>
Balance, beginning of period...............................................      $      --
Acquired balance from DIMAC Marketing......................................          1,240
Acquired balance from AHI..................................................            707
Provisions.................................................................            282
Recoveries.................................................................             30
Write-offs.................................................................           (601)
                                                                                    ------
Balance, end of period.....................................................      $   1,658
                                                                                    ------
                                                                                    ------
</TABLE>


INVENTORIES


    Inventories are stated at the lower of cost or market. Cost of raw materials
are determined using the first-in, first-out ("FIFO") method. Costs (net of an
obsolescence reserve) of work in process, finished goods, and customized stock
(consisting of products which have been produced and held for certain customers
under short-term delayed-shipping arrangements) are determined using the average
cost (which approximates FIFO), or FIFO method.


    Inventories consist of the following at December 31, 1998 and March 31,
1999, respectively:


<TABLE>
<CAPTION>
                                                            DECEMBER 31, 1998  MARCH 31, 1999
                                                            -----------------  --------------
<S>                                                         <C>                <C>
                                                                                (UNAUDITED)
Raw materials.............................................      $   6,349        $    6,640
Work in process...........................................          2,354             1,482
Finished goods............................................          3,485             3,872
Customized stock..........................................          2,372             1,464
                                                                  -------           -------
                                                                $  14,560        $   13,458
                                                                  -------           -------
                                                                  -------           -------
</TABLE>


PROPERTY AND EQUIPMENT

    Property and equipment are recorded at cost or at estimated fair value at
date of acquisition (Note 1) if acquired as part of a business combination. Cost
includes major expenditures for improvements and replacements that extend useful
lives or increase capacity and interest costs associated with

                                      F-13
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)

significant capital additions. For the period from Inception to December 31,
1998, the Company capitalized interest of $304. For financial statement
purposes, property and equipment is depreciated using the straight-line method
over the following lives:


<TABLE>
<S>                                                            <C>
                                                               25 to 40
Buildings....................................................  years
Machinery and equipment......................................  3 to 11 years
Office equipment, furniture and fixtures.....................  3 to 7 years
Vehicles.....................................................  3 to 5 years
</TABLE>

    Leasehold improvements are depreciated over the lesser of the useful lives
of the assets or the lease term.

    The Company's policy is to remove the cost and accumulated depreciation of
retirements from the accounts and recognize the related gain or loss upon the
disposition of assets. Depreciation expense for the period from Inception to
December 31, 1998 was $8,718.

INTANGIBLE ASSETS


    The Company continually evaluates the propriety of the carrying amount of
goodwill and other long-lived assets as well as the related amortization or
depreciation periods to determine whether current events and circumstances
warrant adjustments to the carrying values and/or revised estimates of useful
lives. This evaluation is based on the Company's projection of the undiscounted
operating income before depreciation, amortization and interest over the
remaining useful lives of the related goodwill and other long-lived assets. The
projections are based on the historical trend line of actual results since the
commencement of operations and adjusted for expected changes in operating
results. To the extent such projections indicate that the undiscounted operating
income (as defined above) is not expected to be adequate to recover the carrying
amounts of goodwill and other long-lived assets, such carrying amounts are
written down by charges to expense in amounts equal to the excess of the
carrying amount of the related assets over their estimated fair value. Effective
January 1, 1999, the Company changed its goodwill amortization period from 40 to
20 years. This change was applied on a prospective basis. The Company changed
it's policy based on management's estimate of expected future cash flows.



    GOODWILL Goodwill represents the cost of the acquired businesses in excess
of net identifiable tangible and intangible assets and is amortized on a
straight-line basis over 20 years.



    PATENTS The Company has acquired several patents related to certain products
through the acquisition of DIMAC Marketing and AHI. These patents have been
recorded at their estimated fair value at the date of acquisition. These amounts
are being amortized on a straight-line basis over the life (two to nineteen
years) of the patents. The carrying value of patents at December 31, 1998 was
$13,648.


                                      F-14
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)

    COVENANTS NOT TO COMPETE Covenants not to compete have been recorded at cost
and are being amortized on a straight-line basis over the terms (three to four
years) of the agreements. The carrying value of the covenants not to compete at
December 31, 1998 was $1,846.


    RESIDENT AND CUSTOMER ADDRESS LISTS The Company has acquired and maintains
national residential and customer-specific address lists used by its customers
in making saturation or targeted mailings. The address lists have been recorded
at their estimated fair value at the date of acquisition. These amounts are
being amortized on a straight-line basis over the life (ranging from four to six
years) of the address lists. The carrying value of the address lists at December
31, 1998 was $16,604.

    TRAINED WORK FORCE The Company acquired a trained work force in connection
with its acquisitions that has been recorded at its estimated fair value at the
date of acquisition. This amount is being amortized on a straight-line basis
over six years. The carrying value of the trained work force at December 31,
1998 was $2,542.

    DEFERRED FINANCING COSTS Deferred financing costs represent costs incurred
to raise financing and are amortized over the related terms of the borrowings
(Note 3). The carrying value of the deferred financing costs at December 31,
1998 was $14,514.

INCOME TAXES

    The Company accounts for income taxes using the asset and liability method
for recognition of deferred tax consequences of temporary differences, net
operating losses, and tax credits by applying enacted statutory tax rates
applicable to future years to differences between the financial statement
carrying amounts and the tax bases of existing assets and liabilities.

CONCENTRATION OF RISKS

    For the period from Inception to December 31, 1998, the Company's 5 largest
customers accounted for 13% of total Company sales. No individual customer
accounted for more than 5% of sales during the period. In management's opinion,
the loss of the Company's largest or a group of large customers could have a
material impact on the Company's financial position or results of operations.

    The Company's largest purchased raw material is paper. While the Company
utilizes multiple paper suppliers, 5 suppliers provided 11% of its requirements
for the period from Inception to December 31, 1998. Further, the supply and
price of paper are cyclical in nature. As a result, the Company is subject to
the risk that pricing may significantly impact results of operations and that it
may be unable to purchase sufficient quantities of paper to meet production
requirements during times of tight supply. While the Company believes that it
could obtain other suppliers of paper, paper industry conditions may have a
material effect on the Company's results of operations.

                                      F-15
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
FAIR VALUE OF FINANCIAL INSTRUMENTS

    The Company's financial instruments consist primarily of cash, accounts
receivable, accounts payable and debt. The carrying amounts of cash, accounts
receivable, and accounts payable approximate their fair values because of the
short-term maturity of such instruments. The carrying value of certain long-term
debt instruments approximate their fair value, because interest rates on such
debt are periodically adjusted and approximate current market rates. The fair
value of the 12.5% senior subordinated notes ("DIMAC Corporation Senior Notes")
(Note 3) approximated its carrying value and was estimated using a quote from a
broker.


UNAUDITED INTERIM FINANCIAL INFORMATION



    The accompanying financial statements as of March 31, 1999 and for the
three-month period ended March 31, 1999 are unaudited. In the opinion of the
management of the Company, these financial statements reflect all adjustments,
consisting only of normal recurring adjustments necessary for a fair
presentation of the financial statements. Certain information and footnote
disclosures usually found in financial statements prepared in accordance with
generally accepted accounting principles have been condensed or omitted. The
results of operations for the three-month period ended March 31, 1999 are not
necessarily indicative of the results that may be expected for the year ended
December 31, 1999 or for any other future periods.


NEW ACCOUNTING PRONOUNCEMENTS


    On May 12, 1998, the Company adopted Statement of Financial Accounting
Standards ("SFAS") No. 130, "Reporting Comprehensive Income," which establishes
standards for reporting and disclosure of comprehensive income and its
components. The adoption of this standard was not material to the Company's
financial position or results of operations.


    On May 12, 1998, the Company adopted SFAS No. 132, "Employers' Disclosures
about Pension and Other Post Retirement Benefits," which standardizes the
disclosure requirements for pensions and other post retirement benefits and
expands disclosures on changes in benefit obligations and fair values of plan
assets. The adoption of this standard was not material to the Company's
financial position or results of operations (Note 7).

                                      F-16
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


3. LONG-TERM DEBT



    Long-term debt consists of the following as of December 31, 1998:



<TABLE>
<S>                                                                             <C>
Term Loans A payable to CSFB, $55,000 bearing interest at the Eurodollar rate
  plus 2.75% (7.78% at December 31, 1998). Quarterly principal payments
  commence March 31, 2000, as defined.........................................  $  55,000
Term Loans B payable to CSFB, $80,000 bearing interest at the Eurodollar rate
  plus 3.25% (8.28% at December 31, 1998). Quarterly principal payments
  commence March 31, 2000, as defined.........................................     80,000
Term Loans C payable to CSFB, $60,000 bearing interest at the Eurodollar rate
  plus 3.50% (8.53% at December 31, 1998). Quarterly principal payments
  commence March 31, 2000, as defined.........................................     60,000
Revolving Loan Facility payable to CSFB, principal payable in full upon the
  earlier of termination, as defined, or June 30, 2004, $9,150 bearing
  interest at Prime plus 1.75% (9.50% at December 31, 1998)...................      9,150
12.5% DIMAC Corporation Senior Notes, interest payable semi-annually
  commencing April 1, 1999, maturing October 2008.............................    100,000
Capital lease payable to The CIT Group/Equipment Financing, Inc. ("CIT"),
  monthly principal and interest payments of $48 through June 2001 with a
  balloon payment of $513 due June 2001, interest at 10.2%....................      1,670
Capital leases payable to General Electric Capital Corporation ("GE"), monthly
  principal and interest payments of $54 through November 1999, declining to
  $44 commencing December 1999 through October 2001 with balloon payments
  totaling $1,615 due November 2001, interest at 9.36%........................      2,645
Capital leases payable to Leasetec Corporation ("LTC"), monthly principal and
  interest payments ranging from $4 to $92 until lease termination on December
  2000, interest ranging from 8.25% to 9.75%..................................      1,161
Other.........................................................................      3,363
                                                                                ---------
                                                                                  312,989
Less unamortized portion of discount due to value assigned to the original
  issue discount for the DIMAC Corporation Senior Notes.......................     (2,722)
                                                                                ---------
                                                                                  310,267
Less current portion..........................................................     (2,863)
                                                                                ---------
                                                                                $ 307,404
                                                                                ---------
                                                                                ---------
</TABLE>


                                      F-17
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


3. LONG-TERM DEBT (CONTINUED)


    Maturities of long-term debt and capital lease obligations at December 31,
1998 are as follows:


<TABLE>
<S>                                                                 <C>
1999..............................................................  $   2,863
2000..............................................................     12,266
2001..............................................................     13,723
2002..............................................................     15,352
2003..............................................................     16,435
2004 and thereafter...............................................    252,350
                                                                    ---------
                                                                    $ 312,989
                                                                    ---------
                                                                    ---------
</TABLE>

    On June 28, 1996, ADMI issued $100,000 aggregate principal amount of senior
unsecured notes (the "AmeriComm Senior Notes") due June 15, 2002. Interest was
payable semi-annually on June 15(th) and December 15(th) at 11.625%.

    On April 24, 1997, AHI issued $35,000 aggregate 12.5% principal amount of
senior notes (the "AmeriComm Holdings Senior Notes") due April 24, 2003. The
initial quarterly interest installments through September 30, 1998 were paid by
the issuance of "Payment in Kind" Notes ("PIK Notes") totaling $6,858.

    On June 28, 1996, ADMI opened a revolving loan facility with Heller
Financial, Inc. (the "Heller Revolver") due June 28, 2001. The Heller Revolver
provided borrowings based upon the lesser of qualified accounts receivable and
inventories, as defined, or $25,000. The Heller Revolver bore interest at the 30
to 180 day LIBOR plus 2.25% or Prime plus 1%.


    Concurrent with the consummation of the acquisitions of DIMAC Marketing and
AHI discussed in Note 1, the Company entered into the Credit Agreement with
CSFB. Under the terms of the Credit Agreement, the Company entered into Term
Loans A and B. In addition, the terms of the Credit Agreement provide for the
Revolving Loan Facility whereby the Company can borrow a maximum of $75,000
reduced by the amount outstanding under any letter of credits or swing line
loans, as defined. The maximum allowable borrowing on the Revolving Loan
Facility is reduced to $60,000 effective June 30, 2003. Borrowings outstanding
under the Credit Agreement are guaranteed by Holdings, and each subsidiary of
the Company. In addition, borrowings under the Credit Agreement are secured by
essentially all of the assets of the Company and its subsidiaries. The initial
interest rate on Term Loans A and the Revolving Loan Facility is the Applicable
Base Rate (the higher of Prime Rate or the rate which is 1/2% in excess of the
Federal Funds Effective Rate, hereafter referred to as "ABR") plus 1.25% or the
Applicable Eurodollar Rate (British Bankers' Association Interest Settlement
Rate, hereafter referred to as "AER") plus 2.25%. Borrowings under the Credit
Agreement are subject to certain financial covenants that include, among others,
limitations on additional indebtedness and capital expenditures, minimum
interest and fixed charge coverage ratios and maximum leverage ratio, as defined
and limitations on the payments of dividends, as defined. In addition, the
Credit Agreement may require prepayments, as defined.


                                      F-18
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


3. LONG-TERM DEBT (CONTINUED)


    On July 29, 1998, the Company and CSFB amended the Credit Agreement creating
a Term Loans C whereby, effective with the amendment, Term Loans A were reduced
by $20,000 to $55,000, Term Loans B were reduced by $5,000 to $70,000 and Term
Loans C had an outstanding balance of $25,000. In addition, under the terms of
the amendment, an additional $25,000 of Term Loans C is available. The initial
interest rate on Term Loans C is the ABR plus 2.00% or the AER plus 3.00%.


    On October 22, 1998, the Company completed the offering (the "Offering") of
the DIMAC Corporation Senior Notes. Net proceeds from the Offering were $97.2
million, net of original issue discount of $2.8 million. The DIMAC Corporation
Senior Notes represent senior obligations of the Company and rank PARI PASSU in
right of payment to all existing subsidiaries of the Company and future senior
indebtedness. The DIMAC Corporation Senior Notes are guaranteed by each of the
existing subsidiaries of the Company. The indenture to the DIMAC Corporation
Senior Notes limits the incurrence of certain levels of additional indebtedness
by the Company, limits the payment of certain transactions, limits the sale of
certain assets, limits transactions with affiliates and limits the sale of
capital stock, as defined. The DIMAC Corporation Senior Notes are redeemable at
the option of the Company commencing October 2003 at certain defined prices. In
addition, based upon a change of control, as defined, the Company may be
required to redeem a portion or all of the DIMAC Corporation Senior Notes at
certain prices, as defined.


    Concurrent with the Offering, the Company and CSFB entered into the Amended
and Restated Credit Agreement, whereby, the initial interest rate on Term Loans
A and the Revolving Loan Facility is the ABR plus 1.75% or the AER plus 2.75%
and can be adjusted downward to the ABR plus 1.00% or the AER plus 2.00% based
upon the Company's leverage ratio, as defined. The initial interest rate on Term
Loans B is the ABR plus 2.25% or the AER plus 3.25% and can be adjusted downward
to the ABR plus 2.00% or the AER plus 3.00% based upon the Company's leverage
ratio, as defined. The initial interest rate on Term Loans C is ABR plus 2.50%
or AER plus 3.50% and can be adjusted downward to the ABR plus 2.25% or the AER
plus 3.25% based upon the Company's leverage ratio, as defined. In addition, the
Company borrowed an additional $10,000 and $35,000 under terms of Term Loans B
and Term Loans C, respectively.


    Concurrent with the Offering, the additional borrowings on Term Loans B and
Term Loans C, and a $39,198 capital contribution from Holdings (Note 5), the
Company repaid the existing AmeriComm Senior Notes and the related accrued
interest and prepayment penalty totaling $114,062, repaid the existing AmeriComm
Holdings Senior Notes and the related accrued interest and prepayment penalty
totaling $44,794, and repaid the existing Heller Revolver and the related
accrued interest totaling $15,333. Subsequently, the agreements related to the
AmeriComm Senior Notes, AmeriComm Holdings Senior Notes and Heller Revolver were
terminated. The Company recorded an extraordinary loss on early retirement of
debt of $16,803, net of $4,818 income tax benefit, related to the payment of the
prepayment penalties, unaccreted discounts and the elimination of related
unamortized deferred financing costs.

                                      F-19
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

3. LONG-TERM DEBT (CONTINUED)

    Under the CIT capital lease payable, CIT has a first-perfected security
interest in certain equipment. At the end of the lease term, the Company will
have the option to purchase the equipment for $513. Under the GE capital leases
payable, GE has a first-perfected security interest in certain equipment. At the
end of each lease term, the Company will have the option to purchase the
equipment for an aggregate of $1,615. The CIT and GE capital leases are
cross-defaulted with other loan agreements if such default is not cured within
90 days following the default.

    Under the LTC capital lease payable, LTC has a first-perfected security
interest in certain equipment. At the end of the lease term, the Company will
have the option to purchase the equipment for fair market value, as defined.

    Interest expense on long-term debt and capital leases was approximately
$17,069 which includes $812 of deferred financing cost amortization and $46 of
original issue discount accretion.

4. INCOME TAXES

    The income tax benefit for the period ended December 31, 1998 represents the
deferred income tax benefit from operating losses adjusted by a valuation
allowance.


    The reconciliation of the federal statutory income tax rate to the Company's
effective income tax rate for the period from Inception to December 31, 1998 is
as follows:



<TABLE>
<S>                                                                  <C>
Federal tax benefit at statutory rate..............................  $  (2,803)
State, net of federal benefit......................................       (598)
Non-deductible amortization........................................        862
Change in valuation allowance......................................        427
Non-deductible expenses............................................        146
Other, net.........................................................       (363)
                                                                     ---------
Actual income tax benefit..........................................  $  (2,329)
                                                                     ---------
                                                                     ---------
Effective tax rate.................................................        (28)%
                                                                     ---------
                                                                     ---------
</TABLE>


                                      F-20
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

4. INCOME TAXES (CONTINUED)

    Significant components of the Company's net deferred taxes as of December
31, 1998:



           DEFERRED TAX ASSETS (LIABILITIES):



<TABLE>
<CAPTION>
                                                                             DECEMBER 31, 1998
                                                                             -----------------
<S>                                                                          <C>
Net operating loss carryforwards...........................................     $    18,167
Book basis in property over tax basis......................................         (13,172)
Address lists..............................................................          (6,134)
Patents....................................................................            (416)
Inventories................................................................            (316)
Goodwill...................................................................          (2,185)
Prepaid pension cost.......................................................          (1,252)
Trained work force.........................................................          (1,042)
Covenants not to compete...................................................           1,248
Employee benefit accruals..................................................           3,032
Liabilities not currently deductible.......................................           3,708
Allowance for doubtful accounts............................................             590
Deferred revenue...........................................................            (474)
Other, net.................................................................              66
                                                                                   --------
                                                                                      1,820
Valuation allowance........................................................          (1,820)
                                                                                   --------
Net deferred taxes.........................................................     $        --
                                                                                   --------
                                                                                   --------
</TABLE>


    The net operating loss carryforwards of $47,000 will be used to offset
future taxable income of certain subsidiaries of the Company, subject to their
expirations, beginning in 2004 and continuing through 2018. Any future issuance
of stock by the Company could result in an ownership change, as defined by the
Tax Reform Act of 1986, and could limit utilization of net operating loss
carryforwards. Also, benefits derived from using net operating loss
carryforwards to offset any taxes calculated as alternative minimum tax could be
less than the recorded amount of the net operating loss carryforwards. The
Company has established a valuation reserve in the event net operating losses
are not realized within the allowed time period.

5. CAPITAL STOCK

    Concurrent with the acquisitions of DIMAC Marketing and AHI (Note 1),
Holdings made a capital contribution of $100,000 to the Company for 100 shares
of common stock.

    Concurrent with the Offering (Note 3), Holdings made an additional capital
contribution of $39,198. To provide funds for the capital contribution, Holdings
issued $30,000 aggregate principal amount of 15.5% notes ("Holdings Notes") due
October 2009 and issued shares of Holdings common stock for $10,000. As an
inducement for accepting the Holdings Notes, Holdings issued warrants to
purchase 28,205 shares of Holdings' common stock at $0.01 per share. Interest on
the Holdings Notes is not payable in cash until December 2003. Thereafter,
Holdings will be reliant upon the Company to provide it with cash to meet its
obligations under the Holdings Notes. The indenture to the Holdings

                                      F-21
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

5. CAPITAL STOCK (CONTINUED)
Notes place limitations on the Company's ability to pay dividends, make loans or
transfer assets to and from Holdings, incur additional indebtedness, and limits
the Company's ability to make acquisitions.

6. RELATED-PARTY TRANSACTIONS

FEES TO AFFILIATE


    Effective July 1, 1998, the Company entered into an Advisory Services
Agreement (the "Agreement") with MDC Management Company IV, L.P. ("MDC") an
affiliate of the Company. Under the Agreement, MDC provides certain consulting,
financial, and managerial functions for a fee. The annual fee for the period
from July 1, 1998 to December 31, 1998 was $275. Thereafter, the annual fee will
equal the greater of (i) $550 and (ii) 1.06% of the pro forma EBITDA (earnings
before interest, income taxes, depreciation and amortization, as defined) of the
Company for the immediate preceding fiscal year, as defined. No payments shall
be made by the Company to MDC under the Agreement if there is an event of
default, as defined, under certain loan agreements (Note 3). The Agreement
expires July 2003 and is renewable thereafter, unless terminated by the Company
for justifiable cause, as defined.



    For services related to the acquisitions of DIMAC Marketing and AHI (Note
1), the Company paid MDC and its affiliates $11,231, which has been included in
the purchase price of DIMAC Marketing and AHI.


STOCKHOLDERS AGREEMENT

    Certain officers and key employees of the Company purchased and own an
aggregate of 33,750 shares of Holdings common stock. The stock was purchased at
a price of $100 per share, the fair value at the date of such purchases.

    Certain stockholders are subject to the terms of a stockholders' agreement.
This agreement restricts the stockholders' ability to sell, transfer, and assign
the common stock, with Holdings having the first right of purchase. The holders
of the stock may be required to sell their shares of common stock to the
Holdings under certain conditions. In addition, upon expiration of a
stockholder's employment with the Company, the Holdings has the option to buy
back the stockholder's common stock at a specified price based on a stated
return of 5% per annum over the cost of the shares of Holdings.

7. EMPLOYEE BENEFIT PLANS


    Concurrent with the acquisitions of DIMAC Marketing and AHI, the Company
assumed the benefit obligations associated with The Employees Retirement Plan of
National Fiberstok Corporation and The Transkrit Corporation Employees Pension
Plan.


    During 1998, the Company adopted SFAS No. 132, "Employers' Disclosures about
Pension and Other Post Retirement Benefits." This statement requires additional
disclosure information on changes in plan assets and benefit obligations. All
disclosures related to the Company's pension plans have been prepared in
accordance with SFAS No. 132.

                                      F-22
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

7. EMPLOYEE BENEFIT PLANS (CONTINUED)
DEFINED BENEFIT PLANS

    The Company has a defined benefit pension plan ("The Employees' Retirement
Plan of National Fiberstok Corporation") covering certain employees. On December
20, 1993, AHI amended the plan, freezing future participation by any new
employee of the Company effective December 31, 1993. Effective December 31,
1994, AHI again amended the plan, freezing future accrual of benefits for all
participants. In conjunction with this amendment, all participants of the plan
were retroactively vested.


    The change in the projected benefit obligation of the plan for the six-month
period ended December 31, 1998 consisted of the following:



<TABLE>
<S>                                                                  <C>
Change in benefit obligations:
  Benefit obligation at June 27, 1998 (Note 1).....................  $  18,355
  Interest cost....................................................        619
  Actuarial gain...................................................        (43)
  Benefits paid....................................................       (755)
                                                                     ---------
Benefit obligation at end of period................................  $  18,176
                                                                     ---------
                                                                     ---------
</TABLE>



    The change in plan assets and funded status of the plan for the six-month
period ended December 31, 1998 and as of December 31, 1998, respectively,
consisted of the following:



<TABLE>
<S>                                                                  <C>
Change in plan assets:
  Fair value of plan assets at June 27, 1998
    (Note 1).......................................................  $  19,963
  Actual return on plan assets.....................................        630
  Plan expenses....................................................        (30)
  Benefits paid....................................................       (755)
                                                                     ---------
Fair value of plan assets at end of period.........................  $  19,808
                                                                     ---------
                                                                     ---------

Funded status:
  Funded status....................................................  $   1,631
  Unrecognized actuarial loss......................................        220
                                                                     ---------
Prepaid pension cost...............................................  $   1,851
                                                                     ---------
                                                                     ---------
</TABLE>


    The weighted average discount rate used to measure the accumulated projected
benefit obligation was 7%. The expected long-term rate of return on assets was
9%.


<TABLE>
<CAPTION>
                                                                              DECEMBER 31, 1998
                                                                             -------------------
<S>                                                                          <C>
Components of net periodic benefit income:
  Interest cost............................................................       $     619
  Expected return on plan assets...........................................            (863)
                                                                                      -----
Net periodic benefit income................................................       $    (244)
                                                                                      -----
                                                                                      -----
</TABLE>


                                      F-23
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

7. EMPLOYEE BENEFIT PLANS (CONTINUED)
    At December 31, 1998, plan assets consisted primarily of U.S. corporate,
government and mortgage bonds and U.S. corporate stocks.

    The Company has another defined benefit pension plan ("The Transkrit
Corporation Employees' Pension Plan") covering certain employees. Effective
April 30, 1997, AHI amended the plan, freezing future benefits for participants
at certain locations. In conjunction with this amendment, the participants with
frozen future benefits were retroactively vested. Normal retirement age is 65,
but a provision is made for early retirement. Benefits are based on the
employee's compensation level and years of service.


<TABLE>
<CAPTION>
                                                                             DECEMBER 31, 1998
                                                                             -----------------
<S>                                                                          <C>
Change in benefit obligations:
  Benefit obligation at June 27, 1998 (Note 1).............................      $   4,502
  Service cost.............................................................            217
  Interest cost............................................................            152
  Actuarial loss...........................................................             38
  Benefits paid............................................................           (509)
                                                                                    ------
Benefit obligation at end of period........................................      $   4,400
                                                                                    ------
                                                                                    ------
</TABLE>


    The change in plan assets and funded status of the plan for the six-month
period ended December 31, 1998 and as of December 31, 1998, respectively,
consisted of the following:


<TABLE>
<S>                                                                   <C>
Change in plan assets:
  Fair value of plan assets at June 27, 1998
    (Note 1)........................................................  $   6,051
  Actual return on plan assets......................................        491
  Plan expenses.....................................................        (28)
  Benefits paid.....................................................       (509)
                                                                      ---------
Fair value of plan assets at end of period..........................  $   6,005
                                                                      ---------
                                                                      ---------
</TABLE>



<TABLE>
<S>                                                                   <C>
Funded status:
  Funded status.....................................................  $   1,605
  Unrecognized actuarial gain.......................................       (162)
                                                                      ---------
Prepaid pension benefit cost........................................  $   1,443
                                                                      ---------
                                                                      ---------
</TABLE>


                                      F-24
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

7. EMPLOYEE BENEFIT PLANS (CONTINUED)

    The weighted average discount rate used to measure the accumulated projected
benefit obligation was 7%. The expected long-term rate of return on assets was
9%. The weighted average rate of compensation increases was 4%.



<TABLE>
<CAPTION>
                                                                              DECEMBER 31, 1998
                                                                             -------------------
<S>                                                                          <C>
Components of net periodic benefit cost:
  Service cost.............................................................       $     217
  Interest cost............................................................             152
  Expected return on plan assets...........................................            (263)
                                                                                      -----
Net periodic benefit cost..................................................       $     106
                                                                                      -----
                                                                                      -----
</TABLE>


    At December 31, 1998, plan assets consisted primarily of U.S. corporate,
government and mortgage bonds and U.S. corporate stocks.

MULTI-EMPLOYER PENSION PLAN

    The Company is also a member of a multi-employer pension plan covering
approximately 100 union employees. The plan is not administered by the Company
and contributions are determined in accordance with provisions of a negotiated
labor contract. The Company contributed and charged to expense approximately $78
during 1998. The Company's share of the actuarial present value of accumulated
plan benefits and net assets available for benefits is not available.

DEFINED CONTRIBUTION PLANS

    The Company sponsors several voluntary 401(k) savings plans covering all
eligible, non-union, employees at certain locations. The plans include
provisions which allow employees to make pretax contributions ranging from 1% to
20% of the employee's wages. Maximum pretax contributions are capped at percents
ranging from 6% to 20% of wages, depending on the location. The Company matches
between 10% and 100% of employee contributions up to 4% to 10% of eligible
employee's wages, which varies by location. Company matching contributions vest,
at periods ranging from immediately to six years. The Company contributed
approximately $907 to these plans for the period ended December 31, 1998.

8. COMMITMENTS AND CONTINGENCIES


    Concurrent with the acquisitions of DIMAC Marketing and AHI, the Company
assumed certain commitments and potential liabilities associated with
contingencies. Major commitments and contingencies are discussed below.


                                      F-25
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

8. COMMITMENTS AND CONTINGENCIES (CONTINUED)
OPERATING LEASES

    The Company has certain non-cancelable operating leases for office and plant
facilities and office equipment. Total rental expense was $4,055 in 1998.
Minimum annual rental payments remaining under non-cancelable operating leases
as of December 31, 1998 are as follows:

<TABLE>
<S>                                                                  <C>
1999...............................................................  $   6,242
2000...............................................................      4,773
2001...............................................................      3,433
2002...............................................................      2,783
2003...............................................................      2,343
2004 and thereafter................................................      4,457
                                                                     ---------
                                                                     $  24,031
                                                                     ---------
                                                                     ---------
</TABLE>

ENVIRONMENTAL LIABILITIES


    In January 1988, AHI was notified by the United States Environmental
Protection Agency ("EPA") that it was potentially liable for costs incurred by
the EPA in responding to the Dixie Caverns County Landfill in Roanoke County,
Virginia. Subsequently, Roanoke County expended its funds to clean the Dixie
Cavern Site to satisfy the EPA's notification. Roanoke County then filed suit
against the potentially responsible parties ("PRP's"), which included AHI, to
recover the funds it had expended in cleaning the site. Management believes that
the Company's potential liability in connection with this site will not be
material based upon the amount and nature of the waste alleged to be
attributable to it and the number of other financially viable PRP's.


LEGAL PROCEEDINGS

    In June 1997, DIMAC Marketing was informed by the United States Attorney's
Office for the Eastern District of Missouri that it was the subject of a grand
jury investigation based upon information supplied by the United States Postal
Service. The investigation concerns whether violations of civil or criminal
statutes may have occurred in connection with DIMAC Marketing's bulk mailing
practices. The Company has been engaged in a dialogue with the Government, which
discussions have included a possible consensual resolution of this matter;
however as of the date hereof, no settlement has been reached. It is the
Company's position that its bulk mailing practices of DIMAC Marketing comply
with applicable laws and regulations. In connection with the DIMAC Marketing
acquisition, Heritage, the Company and DIMAC Marketing entered into an
indemnification agreement pursuant to which Heritage has agreed to indemnify the
Company for certain costs, including settlements, judgments and related fees, in
relation to the USPS investigation. There can be no assurance, however, that the
investigation and the costs associated therewith will not have a material
adverse effect on the Company's business, financial condition or results of
operations.

    The Company is a party to various other litigation matters incidental to the
conduct of its business. The Company does not believe that the outcome of any
such matters in which it is currently involved will have a material adverse
effect on the financial condition or results of operations of the Company.

                                      F-26
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


9. BUSINESS SEGMENTS



    The Company provides a comprehensive range of direct marketing services with
continuing operations in two business segments--direct mail products and
services and other printing and converting.



    The Company's direct mail products and services segment provides a
comprehensive range of direct mail services that emphasizes cost-effective
production of large, complex, highly personalized direct mail campaigns. The
Company primarily targets companies that have sophisticated, mid- to high-volume
direct mail requirements. The Company services customers in a broad range of
industries, including banking and financial services, telecommunications,
publishing, retail, healthcare, not-for-profit and insurance.



    In addition, to support the direct mail products and services, the Company
offers other printing and converting products such as custom pressure sensitive
labels and custom mailers. The Company primarily targets larger national
accounts and independent distributors for this business segment.



    Included in corporate activities are general administrative corporate
expenses, goodwill amortization, taxes and interest expense.



    Information as to the operations of the Company in different business
segments is set forth below based on the nature of services offered. The
accounting policies of the business segments are the same as those described in
the summary of significant accounting policies (Note 2).



<TABLE>
<CAPTION>
                                                        PERIOD FROM
                                                         INCEPTION        FOR THE THREE-MONTH
                                                     (MAY 12, 1998) TO       PERIOD ENDED
                                                     DECEMBER 31, 1998      MARCH 31, 1999
                                                    --------------------  -------------------
<S>                                                 <C>                   <C>
                                                                              (UNAUDITED)
Net sales-
  Direct mail products and services...............       $  141,519           $    64,289
  Other printing and converting...................           49,882                21,421
                                                           --------              --------
                                                         $  191,401           $    85,710
                                                           --------              --------
                                                           --------              --------
Operating income (loss)-
  Direct mail products and services...............       $    8,279           $    (2,620)
  Other printing and converting...................            2,969                   788
  Corporate activities............................           (2,422)               (2,505)
                                                           --------              --------
                                                         $    8,826           $    (4,337)
                                                           --------              --------
                                                           --------              --------
Depreciation and amortization-
  Direct mail products and services...............       $   10,414           $     8,111
  Other printing and converting...................            3,803                 1,529
  Corporate activities............................            2,100                   473
                                                           --------              --------
                                                         $   16,317           $    10,113
                                                           --------              --------
                                                           --------              --------
</TABLE>


                                      F-27
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


9. BUSINESS SEGMENTS (CONTINUED)



<TABLE>
<CAPTION>
                                                        PERIOD FROM
                                                         INCEPTION        FOR THE THREE-MONTH
                                                     (MAY 12, 1998) TO       PERIOD ENDED
                                                     DECEMBER 31, 1998      MARCH 31, 1999
                                                    --------------------  -------------------
                                                                              (UNAUDITED)
<S>                                                 <C>                   <C>
Total assets-
  Direct mail products and services...............       $  248,120           $   263,214
  Other printing and converting...................          115,140                92,429
  Corporate activities............................          151,178               160,758
                                                           --------              --------
                                                         $  514,438           $   516,401
                                                           --------              --------
                                                           --------              --------
Capital Expenditures-
  Direct mail products and services...............       $    6,857           $     3,603
  Other printing and converting...................            1,017                   329
  Corporate activities............................               64                    33
                                                           --------              --------
                                                         $    7,938           $     3,965
                                                           --------              --------
                                                           --------              --------
</TABLE>



10. SUBSEQUENT EVENTS


AMENDMENTS TO THE CREDIT AGREEMENT


    On March 26, 1999, the Company and CSFB amended the Credit Agreement under
the First Amendment to the Amended and Restated Credit Agreement ("First Amended
Credit Agreement") whereby, CSFB is under no obligation to provide additional
borrowings on the Revolving Loan Facility until the Company complies with
certain financial covenants described in the First Amended Credit Agreement. As
of March 31, 1999, the balance outstanding on the Revolving Loan Facility was
$11,850. In addition, the amendment increased the initial interest rates on Term
Loans A and the Revolving Loan Facility to the ABR plus 2.00% or the AER plus
3.00%, Term Loans B to the ABR plus 2.50% or the AER plus 3.50% and Term Loans C
to the ABR plus 2.75% or the AER plus 3.75% through December 31, 2000.
Thereafter, the above mentioned interest rates will decrease by 0.25%. The above
interest rates can be adjusted downward if the Company's Leverage Ratio, as
defined, meets certain minimum levels. Commencing fiscal year ending December
31, 2000, the Company will be required to prepay the Revolving Loan Facility and
Term Loans A, B and C by 50% of the excess amount of Consolidated Excess Cash
Flow, as defined, over certain minimum stipulated levels. The amendment also
revised certain financial covenants, established minimum levels of EBITDA
(earnings before interest, income taxes, depreciation and amortization, as
defined) and eliminated the fixed charge and leverage covenants, as defined.



    On March 31, 1999, Holdings made a $15,000 capital contribution to the
Company. To provide funds for the capital contribution, Holdings issued $15,000
aggregate principal amount of 15.5% senior subordinated discount notes to
certain other investors and affiliates of McCown De Leeuw (collectively, the
"Purchasers") ("MDC Notes"). As an inducement for purchasing the MDC Notes,
Holdings issued warrants to the Purchasers to purchase 200,000 shares of
Holdings' common stock at $100 per share. The MDC Notes mature in March 2010.
Interest on the MDC Notes is not payable in cash until March


                                      F-28
<PAGE>
                       DIMAC CORPORATION AND SUBSIDIARIES
              (A WHOLLY OWNED SUBSIDIARY OF DIMAC HOLDINGS, INC.)

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


     FOR THE PERIOD FROM INCEPTION (MAY 12, 1998) TO DECEMBER 31, 1998 AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1999 (UNAUDITED)


                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)


10. SUBSEQUENT EVENTS (CONTINUED)


2010. Holdings will be reliant upon the Company to provide it with cash to meet
its obligations under the MDC Notes.



    On July 23, 1999, the Company and CSFB entered into a Second Amendment to
the Amended and Restated Credit Agreement (the "Second Amended Credit
Agreement"). Pursuant to the Second Amended Credit Agreement, the Company
borrowed $30,000 as additional term and revolving loans. Subsequent to the
$30,000 borrowing, the outstanding balances on Term Loans A, B and C and the
Revolving Loan Facility were $62,977, $91,603, $68,702 and $13,568,
respectively. The maximum borrowings allowed on the Revolving Loan Facility was
reduced from $75,000 to $46,719. CSFB remains under no obligation to provide
additional funds on the Revolving Loan Facility until the Company complies with
certain financial covenants described in the Second Amended Credit Agreement.



    The Second Amended Credit Agreement also revised the principal repayment
schedules as it pertains to the term loans and the Revolving Loan Facility. Term
loan repayments will begin on March 31, 2001 and term loan repayments due in
2001 are $10,475. The amendment also revised certain financial covenants and
eliminated the interest coverage ratio covenant until January 1, 2001.


HOLDINGS STOCK OPTION PLAN


    Effective February 18, 1999, the board of directors adopted the DIMAC
Holdings, Inc. 1998 Stock Option Plan (the "Plan") for directors, certain
employees and consultants of the Company. The Plan allows for 218,300 shares of
Holdings' common stock to be granted; provided that 196,078 shares of common
stock are available for grant to employees of the Company. The options vest
based on time and based upon the profitability of the Company or in the event of
a change in control of the Company, as defined. No options have been granted as
of August 11, 1999.


                                      F-29
<PAGE>

                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES



    The consolidated financial statements for the four month period ended
December 31, 1997 and the six months ended June 26, 1998 reflect the financial
results of DIMAC Marketing Corporation under a new basis of accounting that
reflects the fair value of assets acquired and liabilities assumed in connection
with the purchase of Heritage by News Corporation.


                                      F-30
<PAGE>

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



To DIMAC Marketing Corporation and Subsidiaries:



We have audited the accompanying consolidated balance sheet of DIMAC Marketing
Corporation and Subsidiaries as of December 31, 1997, and the related
consolidated statements of operations, stockholder's equity and cash flows for
the four months ended December 31, 1997 and six months ended June 26, 1998.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.



We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.



In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of DIMAC
Marketing Corporation and subsidiaries as of December 31, 1997, and the
consolidated results of their operations and their cash flows for the four
months ended December 31, 1997, and six months ended June 26, 1998, in
conformity with generally accepted accounting principles.



                                                             ARTHUR ANDERSEN LLP



St. Louis, Missouri,
February 27, 1999


                                      F-31
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET

                               DECEMBER 31, 1997

                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<S>                                                                                 <C>
                                           ASSETS
CURRENT ASSETS:
  Cash and cash equivalents.......................................................  $      --
  Accounts receivable, net of allowance for doubtful accounts of $972.............     35,916
  Inventories.....................................................................      3,452
  Income taxes receivable-Parent Company..........................................      3,816
  Deferred income taxes...........................................................      8,376
  Other current assets............................................................      1,560
                                                                                    ---------
    Total current assets..........................................................     53,120
PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS....................................     45,119
INTANGIBLE ASSETS.................................................................    162,597
                                                                                    ---------
      Total assets................................................................  $ 260,836
                                                                                    ---------
                                                                                    ---------
                            LIABILITIES AND STOCKHOLDER'S EQUITY
CURRENT LIABILITIES:
  Accounts payable................................................................  $   7,815
  Advances from customers.........................................................     10,087
  Accrued liabilities.............................................................     25,878
  Current maturities of long-term capital lease obligations.......................      1,782
                                                                                    ---------
    Total current liabilities.....................................................     45,562
LONG-TERM CAPITAL LEASE OBLIGATIONS...............................................      2,822
DEFERRED LEASE LIABILITY..........................................................      2,004
DEFERRED INCOME TAXES.............................................................     14,071
PAYABLE TO PARENT COMPANY.........................................................    138,825
                                                                                    ---------
      Total liabilities...........................................................    203,284
                                                                                    ---------
                                                                                    ---------
STOCKHOLDER'S EQUITY:
  Series preferred stock, $.01 par value; 10,000,000 shares authorized; none
    issued........................................................................         --
  Common stock, $.01 par value; 20,000,000 shares authorized; issued 1,000........         --
  Additional paid-in capital......................................................     57,800
  Retained deficit................................................................       (248)
                                                                                    ---------
    Total stockholder's equity....................................................     57,552
                                                                                    ---------
                                                                                    ---------
      Total liabilities and stockholder's equity..................................  $ 260,836
                                                                                    ---------
                                                                                    ---------
</TABLE>

       The accompanying notes are an integral part of this balance sheet.

                                      F-32
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS


                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997,
               THE THREE MONTHS ENDED MARCH 31, 1998 (UNAUDITED)
                     AND THE SIX MONTHS ENDED JUNE 26, 1998


                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                             DECEMBER 31,   MARCH 31,   JUNE 26,
                                                                                 1997         1998        1998
                                                                             ------------  -----------  ---------
<S>                                                                          <C>           <C>          <C>
                                                                                           (UNAUDITED)
Net sales..................................................................   $   59,200    $  49,057   $  93,208
Cost of sales..............................................................       39,722       33,225      61,806
                                                                             ------------  -----------  ---------
Gross profit...............................................................       19,478       15,832      31,402
                                                                             ------------  -----------  ---------
Operating expenses:
  Sales expenses...........................................................        6,404        5,049      10,180
  General and administrative expenses......................................        8,011        6,047      12,639
  Amortization of intangibles..............................................        2,668        1,903       3,796
                                                                             ------------  -----------  ---------
    Total operating expenses...............................................       17,083       12,999      26,615
                                                                             ------------  -----------  ---------
Income from operations.....................................................        2,395        2,833       4,787
Interest expense...........................................................        2,248        2,247       4,583
                                                                             ------------  -----------  ---------
Income before income taxes.................................................          147          586         204
Income tax provision.......................................................          395          490         585
                                                                             ------------  -----------  ---------
Net income (loss)..........................................................   $     (248)   $      96   $    (381)
                                                                             ------------  -----------  ---------
                                                                             ------------  -----------  ---------
</TABLE>


        The accompanying notes are an integral part of these statements.

                                      F-33
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998

                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                             SHARES OF                ADDITIONAL
                                                              COMMON       COMMON       PAID-IN     RETAINED
                                                               STOCK        STOCK       CAPITAL      DEFICIT      TOTAL
                                                            -----------  -----------  -----------  -----------  ---------
<S>                                                         <C>          <C>          <C>          <C>          <C>
BALANCE AT SEPTEMBER 1, 1997..............................       1,000    $      --    $  57,800    $      --   $  57,800
  Net loss................................................          --           --           --         (248)       (248)
                                                                 -----   -----------  -----------       -----   ---------
BALANCE AT DECEMBER 31, 1997..............................       1,000           --       57,800         (248)     57,552
  Net loss................................................          --           --           --         (381)       (381)
                                                                 -----   -----------  -----------       -----   ---------
BALANCE AT JUNE 26, 1998..................................       1,000    $      --    $  57,800    $    (629)  $  57,171
                                                                 -----   -----------  -----------       -----   ---------
                                                                 -----   -----------  -----------       -----   ---------
</TABLE>

        The accompanying notes are an integral part of these statements.

                                      F-34
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997,
               THE THREE MONTHS ENDED MARCH 31, 1998 (UNAUDITED)
                     AND THE SIX MONTHS ENDED JUNE 26, 1998


                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                              DECEMBER 31,   MARCH 31,   JUNE 26,
                                                                                  1997         1998        1998
                                                                              ------------  -----------  ---------
<S>                                                                           <C>           <C>          <C>
                                                                                            (UNAUDITED)
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss).........................................................   $     (248)   $      96   $    (381)
  Adjustments to reconcile net loss to net cash provided by operating
    activities:
    Depreciation and amortization expense...................................        4,530        3,489       7,077
    Deferred income tax benefit.............................................          289          196       1,029
    Changes in net assets and liabilities:
      Accounts receivable...................................................          234          888      (2,061)
      Inventories...........................................................          349          614       1,168
      Other current assets..................................................          507         (572)         58
      Accounts payable......................................................          665       (2,103)     (2,743)
      Advances from customers...............................................          171         (231)      3,499
      Accrued liabilities...................................................       (5,187)      (2,722)     (5,685)
                                                                              ------------  -----------  ---------
        Net cash provided by (used in) operating activities.................        1,310         (345)      1,961
                                                                              ------------  -----------  ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Payments for contingent consideration and other intangibles...............       (1,900)      (1,205)     (3,221)
  Purchase of property, equipment and leasehold improvements................       (5,720)      (1,640)     (3,166)
                                                                              ------------  -----------  ---------
      Net cash used in investing activities.................................       (7,620)      (2,845)     (6,387)
                                                                              ------------  -----------  ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Payments on capital lease obligations.....................................         (432)        (181)       (655)
  Net borrowings from Parent Company........................................        6,742        3,371       5,081
                                                                              ------------  -----------  ---------
      Net cash provided by financing activities.............................        6,310        3,190       4,426
                                                                              ------------  -----------  ---------
NET CHANGE IN CASH AND CASH EQUIVALENTS.....................................           --           --          --
CASH AND CASH EQUIVALENTS, beginning of period..............................           --           --          --
                                                                              ------------  -----------  ---------
CASH AND CASH EQUIVALENTS, end of period....................................   $       --    $      --   $      --
                                                                              ------------  -----------  ---------
                                                                              ------------  -----------  ---------
SUPPLEMENTAL CASH FLOW INFORMATION:
  Interest paid.............................................................   $    2,321    $   2,247   $   4,583
                                                                              ------------  -----------  ---------
                                                                              ------------  -----------  ---------
  Income taxes paid.........................................................   $       --    $      --   $      10
                                                                              ------------  -----------  ---------
                                                                              ------------  -----------  ---------
</TABLE>


       The accompanying notes are an integral part of this balance sheet.

                                      F-35
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION

    DIMAC Marketing Corporation (DIMAC or the Company) is one of the largest
full-service, vertically integrated direct marketing services companies in the
United States. DIMAC creates and implements comprehensive, custom-tailored
marketing programs that enable clients nationwide to focus their marketing
expenditures on a highly targeted potential customer base. As a full-service,
vertically integrated firm, DIMAC provides every component of a complete direct
marketing program, including customized market research, strategic and creative
planning, creation and management of relational data bases, telemarketing, media
buying, production services, fulfillment services and subsequent program
analysis.

    The consolidated financial statements include the accounts of DIMAC and its
wholly owned subsidiary DIMAC DIRECT Inc. (DIMAC DIRECT) (including its wholly
owned subsidiaries Palm Coast Data Inc., The McClure Group Inc., Wilcox &
Associates Inc. and MBS/Multimode Inc.). DIMAC's operations are located in St.
Louis, New York, Palm Coast, Philadelphia, Houston, Los Angeles and Boston. All
significant intercompany balances and transactions have been eliminated.

    In August 1997, all of the common stock of Heritage Media Corporation
(Heritage), the parent company of DIMAC, was acquired by News America
Corporation Ltd. (News Corp.) in a cash purchase transaction. The acquisition by
News Corp. has been accounted for as a purchase and the purchase price allocated
to DIMAC of approximately $190,000 has been pushed down to the Company. Goodwill
of approximately $145,000 resulting from this acquisition is being amortized on
a straight-line basis over 40 years.

    The consolidated financial statements as of December 31, 1997 and for the
four months then ended include an amount due to News Corp. of $138,825, and
intercompany interest expense to News Corp. of $2,123. For the six months ended
June 26, 1998, intercompany interest expense to News Corp. was $4,548.
Intercompany interest is charged at 8.5%, calculated monthly.

CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

ACCOUNTS RECEIVABLE

    The Company provides an allowance for doubtful accounts for the estimated
losses that will be incurred in the collection of receivables. The estimated
losses are based on historical collection experience coupled with a review of
the current status of the existing receivables. Included in receivables is
$13,336 representing unbilled revenues for services performed prior to December
31, 1997.

                                      F-36
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

    A summary of changes in the allowance for doubtful accounts for the four
months ended December 31, 1997 and the six months ended June 26, 1998 is as
follows:



<TABLE>
<CAPTION>
                                                          FOUR MONTHS ENDED    SIX MONTHS ENDED
                                                          DECEMBER 31, 1997      JUNE 26, 1998
                                                        ---------------------  -----------------
<S>                                                     <C>                    <C>
Balance, beginning of year............................        $     981            $     972
Provisions............................................               45                  106
Recoveries............................................                6                    2
Write-offs............................................              (60)                 (14)
                                                                  -----               ------
Balance, end of year..................................        $     972            $   1,066
                                                                  -----               ------
                                                                  -----               ------
</TABLE>


INVENTORIES

    Inventories are stated at the lower of cost (first-in, first-out method) or
market, and include appropriate elements of material, labor and overhead.

PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    Property, equipment and leasehold improvements are recorded at cost.
Property and equipment are depreciated using the straight-line method over the
respective asset's estimated useful life. Leasehold improvements are amortized
using the straight-line method over the lesser of the respective asset's
estimated useful life or the lease term.

    The Company continually evaluates the propriety of the carrying amounts of
property and equipment and the estimated useful lives used for depreciation.

INTANGIBLE ASSETS

    The cost of acquired companies is allocated first to identifiable assets and
liabilities based on estimated fair market values. The excess of cost over
identifiable assets and liabilities is recorded as goodwill with amortization
over 40 years. Costs allocated to identifiable intangible assets are amortized
over the remaining estimated useful lives of the assets as determined by
underlying contract terms or independent appraisals.

    The Company continually reevaluates the propriety of the carrying amount of
goodwill as well as the related amortization period to determine whether current
events and circumstances warrant adjustments to the carrying values or revised
estimates of useful lives. This evaluation is based on the Company's projection
of the undiscounted operating income before depreciation, amortization and
interest over the remaining lives of the amortization periods of related
goodwill. The projections are based on the historical trend line of actual
results since the commencement of operations and adjusted for expected changes
in operating results. To the extent such projections indicate that the
undiscounted operating income (as defined above) is not expected to be adequate
to recover the carrying amounts of

                                      F-37
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
goodwill, such carrying amounts are written down by charges to expense in
amounts equal to the excess of the carrying amount of intangible assets over the
related fair value of the assets. The Company believes that no significant
impairment of the goodwill and other intangibles has occurred and that no
reduction of the estimated useful lives is warranted.

REVENUE RECOGNITION


    The Company recognizes revenue at the time the service is rendered. The
Company provides services for clients in accordance with contractual customer
orders which contain project specifications. Revenues are accrued as services
are performed based on the proportion of the services performed to date in
relation to the total services to be provided as outlined in the customer order.
Revenues accrued are reviewed and adjusted to reflect actual results for the
client projects based on subsequent determination of total services ultimately
provided and billed. Customer contracts generally contain termination provisions
which enable the Company to collect for all services expended prior to any
termination decision.


FAIR VALUE OF FINANCIAL INSTRUMENTS

    A financial instrument is defined as cash or a contract that imposes on one
entity a contractual obligation to deliver cash or another financial instrument
to a second entity, and conveys to that second entity a contractual right to
receive cash or another financial instrument from the first entity. The carrying
amount of accounts receivable, accounts payable and accrued liabilities
approximates fair value due to the short-term maturity of these instruments.

INCOME TAXES

    Income tax expense is reported as the total of current year income tax
liability and the change in deferred taxes which are provided for temporary
differences. Deferred income taxes are determined based on the difference
between the financial statement and tax bases of assets and liabilities using
current enacted tax rates.

USE OF ESTIMATES IN THE PREPARATION OF THE FINANCIAL STATEMENTS

    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements, and reported amounts of revenues and expenses during the reporting
period. Actual results could differ from those estimates.

                                      F-38
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

2. INVENTORIES

    Inventories consist of the following:

<TABLE>
<S>                                                                   <C>
Raw materials.......................................................  $   1,000
Work-in-process.....................................................      1,062
Finished goods......................................................         38
Postage.............................................................      1,352
                                                                      ---------
                                                                      $   3,452
                                                                      ---------
                                                                      ---------
</TABLE>

3. PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    The estimated useful lives and the amounts of property, equipment and
leasehold improvements are as follows:

<TABLE>
<CAPTION>
                                                                         USEFUL LIFE
                                                                          IN YEARS
                                                                         -----------
<S>                                                                      <C>          <C>
Land...................................................................          --   $   3,790
Buildings and leasehold improvements...................................       10-40      16,497
Machinery and equipment................................................        3-11      19,266
Furniture and fixtures.................................................         5-7       4,125
Data processing software...............................................         3-5       2,778
                                                                                      ---------
                                                                                         46,456
Less-Accumulated depreciation..........................................                   1,862
                                                                                      ---------
                                                                                         44,594
Construction-in-process................................................                     525
                                                                                      ---------
                                                                                      $  45,119
                                                                                      ---------
                                                                                      ---------
</TABLE>

4. INTANGIBLE ASSETS

    Intangible assets consist of the following:

<TABLE>
<CAPTION>
                                                                        USEFUL LIFE
                                                                         IN YEARS
                                                                       -------------
<S>                                                                    <C>            <C>
Goodwill.............................................................           40    $  147,203
Customer list........................................................         8-11        14,493
Other intangibles....................................................          5-8         3,569
                                                                                      ----------
                                                                                         165,265
Less-Accumulated amortization........................................                      2,668
                                                                                      ----------
                                                                                      $  162,597
                                                                                      ----------
                                                                                      ----------
</TABLE>

                                      F-39
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

5. ACCRUED LIABILITIES

    Accrued liabilities consist of the following:

<TABLE>
<S>                                                                  <C>
Accruals related to discontinued operations........................  $   2,626
Compensation.......................................................      3,967
Accrued production costs...........................................      4,323
Other..............................................................     14,962
                                                                     ---------
                                                                     $  25,878
                                                                     ---------
                                                                     ---------
</TABLE>

6. CAPITAL LEASE OBLIGATIONS

    Maturities of capital leases at December 31, 1997, are as follows:

<TABLE>
<S>                                                                   <C>
1998................................................................  $   2,578
1999................................................................      1,568
2000................................................................        716
2001................................................................        196
2002................................................................         91
2003 and thereafter.................................................         --
                                                                      ---------
  Total payments....................................................      5,149
                                                                      ---------
Less: amounts representing interest.................................        545
                                                                      ---------
  Present value of minimum lease payments...........................      4,604
Less: current portion...............................................      1,782
                                                                      ---------
                                                                      $   2,822
                                                                      ---------
                                                                      ---------
</TABLE>

7. INCOME TAXES

    Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes, and the amounts used for income tax purposes.

                                      F-40
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

7. INCOME TAXES (CONTINUED)
    The components of the income tax provision are as follows:

<TABLE>
<CAPTION>
                                                                        DECEMBER 31,     JUNE 26,
                                                                            1997           1998
                                                                       ---------------  -----------
<S>                                                                    <C>              <C>
Current:
  Federal............................................................     $      --      $      --
  State..............................................................            --             --
                                                                              -----          -----
                                                                                 --             --
                                                                              -----          -----
Deferred:
  Federal............................................................           343            508
  State..............................................................            52             77
                                                                              -----          -----
                                                                                395            585
                                                                              -----          -----
                                                                          $     395      $     585
                                                                              -----          -----
                                                                              -----          -----
</TABLE>

    Differences between the amount of the income tax provision recorded and the
amount computed by applying the federal income tax statutory rate to income
before income taxes are explained as follows:

<TABLE>
<CAPTION>
                                                                        DECEMBER 31,     JUNE 26,
                                                                            1997           1998
                                                                       ---------------  -----------
<S>                                                                    <C>              <C>
Provision at statutory rates.........................................     $      51      $      71
Federal..............................................................             9             12
State................................................................           335            502
                                                                              -----          -----
  Income tax provision...............................................     $     395      $     585
                                                                              -----          -----
                                                                              -----          -----
</TABLE>

    Significant components of the Company's deferred income tax liabilities and
assets at December 31, 1997 are as follows:

<TABLE>
<S>                                                                  <C>
Deferred income tax liabilities:
  Other intangibles (excluding goodwill)...........................  $  (8,618)
  Tax over book depreciation and amortization......................     (5,016)
  Deferred revenue.................................................       (437)
                                                                     ---------
                                                                       (14,071)
Deferred income tax assets:
  Accrued liabilities..............................................      7,879
  Other............................................................        497
                                                                     ---------
                                                                         8,376
                                                                     ---------
Net deferred tax liability.........................................  $  (5,695)
                                                                     ---------
                                                                     ---------
</TABLE>

                                      F-41
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

8. EMPLOYEE BENEFIT PLAN

    The Company has defined contribution plans which provide retirement benefits
to substantially all employees not covered by collective bargaining agreements.
The Company matches a portion of employee contributions to the plans. Company
contributions to these plans charged to expense were $369 for the four month
period ended December 31, 1997, and $672 for the six month period ended June 26,
1998.

9. LEASE COMMITMENTS

    Equipment acquired under capital leases is included in property, equipment
and leasehold improvements, and the related obligations are in capital lease
obligations (see Note 6). Related amortization is included in depreciation.

    Total rental expense for office and warehouse space, including short-term
rentals and rentals under noncancelable operating leases (primarily office and
warehouse space and production equipment), was $1,916 for the four month period
ended December 31, 1997, and $2,868 for the six month period ended June 26,
1998.

    The Company's landlord granted lease incentives to the Company in 1990,
amounting to approximately $1,700, as an inducement to enter into the lease of
the St. Louis facility. Rent payments on the St. Louis facility, net of the
lease incentive, are scheduled to increase periodically and are recognized as
expense on a straight-line basis over the life of the lease. The difference
between rent payments made and rental expense is recorded as deferred lease
liability.

    The future minimum rental commitments required under noncancelable operating
leases at
December 31, 1997 are as follows:

<TABLE>
<S>                                                                  <C>
1998...............................................................  $   3,776
1999...............................................................      3,387
2000...............................................................      2,772
2001...............................................................      2,501
2002...............................................................      2,386
2003 and thereafter................................................      6,596
                                                                     ---------
                                                                     $  21,418
                                                                     ---------
                                                                     ---------
</TABLE>

10. TRANSACTIONS WITH MAJOR CUSTOMERS

    The Company provides creative, media, printing, mailing services and
magazine subscription fulfillment to companies in diversified industries. The
Company performs periodic credit evaluations of its customers' financial
condition, and requires advance payments for postage and other services.

    Transactions with one customer, which is a Fortune 50 company involved in
the communication industry, accounted for 15% of sales for the four month period
ended December 31, 1997 and 17% of

                                      F-42
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                  FOR THE FOUR MONTHS ENDED DECEMBER 31, 1997
                     AND THE SIX MONTHS ENDED JUNE 26, 1998
                             (DOLLARS IN THOUSANDS)

10. TRANSACTIONS WITH MAJOR CUSTOMERS (CONTINUED)
sales for the six month period ended June 26, 1998. Accounts receivable from
this customer amounted to $4,325 as of December 31, 1997.

11. COMMITMENTS AND CONTINGENCIES

    The Company has contingent payment obligations based on the attainment of
certain financial performance targets of businesses acquired in prior years.
Total contingent consideration paid related to all acquisitions was $1,900 for
the four month period ended December 31, 1997, and $3,221 for the six month
period ended June 26, 1998. Contingent payment obligations are accounted for as
additional goodwill and are payable through December 1999.

    In June 1997 the Company was informed by the United States Attorney's Office
for the Eastern District of Missouri that it was the subject of a grand jury
investigation based upon information supplied by the United States Postal
Service. The investigation concerns whether violations of civil or criminal
statutes may have occurred in connection with the Company's bulk mailing
practices. The Company has been engaged in a dialogue with the Government, which
discussions have included a possible consensual resolution of this matter,
however, as of the date hereof, no settlement has been reached. It is the
Company's position that its bulk mailing practices comply with applicable laws
and regulations. The Company and Heritage have entered into an indemnification
agreement pursuant to which Heritage has agreed to indemnify the Company for
certain costs, including settlements, judgments and related fees, in relation to
the USPS investigation. There can be no assurance, however, that the
investigation and the costs associated therewith will not have a material
adverse effect on the Company's business, financial condition or results of
operations.

    The Company is a party to various other litigation matters incidental to the
conduct of its business. The Company does not believe that the outcome of any
such matters in which it is currently involved will have a material adverse
effect on the financial condition or results of operations of the Company.

12. SUBSEQUENT EVENTS

    On June 26, 1998, News Corp. sold their interest in the Company, including
the payable to Parent Company, to McCown De Leeuw & Co. for $204,000, including
$4,000 of assumed indebtedness.

                                      F-43
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

    The consolidated financial statements for the eleven month period ended
December 31, 1996 and for the eight month period ended August 31, 1997 reflect
the financial results of DIMAC Marketing Corporation under a new basis of
accounting that reflects the fair value of assets acquired and liabilities
assumed, the related financing costs, and all debt incurred in connection with
purchase of DIMAC Marketing Corporation by Heritage.

                                      F-44
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To DIMAC Marketing Corporation and Subsidiaries:

    We have audited the accompanying consolidated statements of operations,
stockholder's equity and cash flows for the eleven months ended December 31,
1996 and the eight months ended August 31, 1997 of DIMAC Marketing Corporation
and Subsidiaries. These financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide reasonable basis for our opinion.

    In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated results of operations
and cash flows for the eleven months ended December 31, 1996 and the eight
months ended August 31, 1997 of DIMAC Marketing Corporation and Subsidiaries in
conformity with generally accepted accounting principles.

                                                  ARTHUR ANDERSEN LLP

St. Louis, Missouri
July 2, 1998

                                      F-45
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,  AUGUST 31,
                                                                                             1996         1997
                                                                                         ------------  ----------
<S>                                                                                      <C>           <C>
Net sales..............................................................................   $  168,193   $  118,747
Cost of sales..........................................................................      108,735       77,820
                                                                                         ------------  ----------
Gross profit...........................................................................       59,458       40,927
                                                                                         ------------  ----------
Operating expenses:
  Sales expenses.......................................................................       17,859       13,767
  General and administrative expenses..................................................       20,688       17,151
  Amortization of intangibles..........................................................        9,098        6,949
                                                                                         ------------  ----------
    Total operating expenses...........................................................       47,645       37,867
                                                                                         ------------  ----------
Income from operations.................................................................       11,813        3,060
Interest expense.......................................................................        7,525        6,188
                                                                                         ------------  ----------
Income (loss) before income taxes and discontinued operations..........................        4,288       (3,128)
Income tax provision...................................................................        3,789          122
                                                                                         ------------  ----------
Net income (loss) before discontinued operations.......................................          499       (3,250)
Discontinued operations:
  Loss from operations of discontinued joint venture (net of income tax benefit of $13
    and $581)..........................................................................          (18)        (770)
  Loss on disposal of discontinued joint venture, including provision for operating
    losses during phase-out period (net of income tax benefit of $2,942)...............           --       (3,899)
                                                                                         ------------  ----------
Net income (loss)......................................................................   $      481   $   (7,919)
                                                                                         ------------  ----------
                                                                                         ------------  ----------
</TABLE>

        The accompanying notes are an integral part of these statements.

                                      F-46
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                            SHARES OF                  ADDITIONAL   RETAINED
                                                             COMMON        COMMON       PAID-IN     EARNINGS
                                                              STOCK         STOCK       CAPITAL     (DEFICIT)     TOTAL
                                                           -----------  -------------  ----------  -----------  ----------
<S>                                                        <C>          <C>            <C>         <C>          <C>
BALANCE AT FEBRUARY 1, 1996..............................       1,000     $      --    $  175,000   $      --   $  175,000
  Net income.............................................          --            --            --         481          481
                                                                -----           ---    ----------  -----------  ----------
BALANCE AT DECEMBER 31, 1996.............................       1,000            --       175,000         481      175,481
  Net loss...............................................          --            --            --      (7,919)      (7,919)
                                                                -----           ---    ----------  -----------  ----------
BALANCE AT AUGUST 31, 1997...............................       1,000     $      --    $  175,000   $  (7,438)  $  167,562
                                                                -----           ---    ----------  -----------  ----------
                                                                -----           ---    ----------  -----------  ----------
</TABLE>

        The accompanying notes are an integral part of these statements.

                                      F-47
<PAGE>
                          DIMAC MARKETING CORPORATION
                                AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                        DECEMBER 31,    AUGUST 31,
                                                                                            1996           1997
                                                                                       ---------------  -----------
<S>                                                                                    <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)..................................................................     $     481      $  (7,919)
  Adjustments to reconcile net income (loss) to net cash provided by operating
    activities:
    Loss from discontinued operations................................................            18            770
    Loss on disposal of discontinued operations......................................            --          3,899
    Depreciation and amortization....................................................        12,827         10,414
    Deferred income tax benefit......................................................         2,480          1,884
    Other............................................................................            25             --
    Changes in net assets and liabilities, net of acquisitions:
      Accounts receivable............................................................        (7,750)          (733)
      Inventories....................................................................            66            340
      Other current assets...........................................................           522           (541)
      Accounts payable...............................................................          (428)        (3,445)
      Advances from customers........................................................         1,872            314
      Accrued liabilities............................................................        (3,584)          (660)
      Income taxes...................................................................         1,280             --
                                                                                            -------     -----------
        Net cash provided by operating activities....................................         7,809          4,323
                                                                                            -------     -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Net assets of acquired businesses..................................................       (28,678)            --
  Proceeds from sale of fixed assets.................................................            58             --
  Payments for contingent consideration and other intangibles........................        (6,976)        (4,059)
  Purchase of property, equipment and leasehold improvements.........................        (9,282)       (15,885)
                                                                                            -------     -----------
        Net cash used in investing activities........................................       (44,878)       (19,944)
                                                                                            -------     -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Payments to extinguish credit agreement............................................            --        (50,000)
  Payments to capital lease obligations..............................................        (1,653)        (1,360)
  Net borrowings (payments) under revolving credit facilities........................        31,000        (31,000)
  Net borrowings from Parent Company.................................................         7,722         97,981
                                                                                            -------     -----------
        Net cash provided by financing activities....................................        37,069         15,621
                                                                                            -------     -----------
NET CHANGE IN CASH AND CASH EQUIVALENTS..............................................            --             --
CASH AND CASH EQUIVALENTS, beginning of period.......................................            --             --
                                                                                            -------     -----------
CASH AND CASH EQUIVALENTS, end of period.............................................     $      --      $      --
                                                                                            -------     -----------
                                                                                            -------     -----------
SUPPLEMENTAL CASH FLOW INFORMATION:
  Interest paid......................................................................     $   7,314      $   6,321
                                                                                            -------     -----------
                                                                                            -------     -----------
  Income taxes paid..................................................................     $     730      $      59
                                                                                            -------     -----------
                                                                                            -------     -----------
</TABLE>

        The accompanying notes are an integral part of these statements.

                                      F-48
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION

    DIMAC Marketing Corporation (DIMAC or the Company) is one of the largest
full-service, vertically integrated direct marketing services companies in the
United States. DIMAC creates and implements comprehensive, custom-tailored
marketing programs that enable clients nationwide to focus their marketing
expenditures on a highly targeted potential customer base. As a full-service,
vertically integrated firm, DIMAC provides every component of a complete direct
marketing program, including customized market research, strategic and creative
planning, creation and management of relational data bases, telemarketing, media
buying, production services, fulfillment services and subsequent program
analysis.

    The consolidated financial statements include the accounts of DIMAC and its
wholly owned subsidiary DIMAC DIRECT Inc. (DIMAC DIRECT) (including its wholly
owned subsidiaries Palm Coast Data Inc., The McClure Group Inc., Wilcox &
Associates Inc., MBS/Multimode Inc. and the accounts of KCET/DIMAC Communication
LLC, in which DIMAC DIRECT has a 60% interest). DIMAC's operations are located
in St. Louis, San Francisco, New York, Palm Coast, Philadelphia, Houston, Los
Angeles, and Boston. All significant intercompany balances and transactions have
been eliminated.

    On February 21, 1996, all of the common stock of the Company was acquired by
Heritage Media Corporation (Heritage), effective February 1, 1996, for cash of
approximately $190,000. The acquisition has been accounted for as a purchase and
the purchase accounting has been pushed down to the Company. Goodwill resulting
from this transaction of approximately $220,000 is being amortized on a
straight-line basis over 40 years.

    The consolidated financial statements include an amount due to Heritage of
$34,102 as of December 31, 1996 and intercompany interest expense of $1,439 and
$922 for the eleven months ended December 31, 1996 and the eight months ended
August 31, 1997, respectively.

CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

ACCOUNTS RECEIVABLE

    The Company provides an allowance for doubtful accounts for the estimated
losses that will be incurred in the collection of receivables. The estimated
losses are based on historical collection experience coupled with a review of
the current status of the existing receivables. Receivables include $7,587
representing unbilled revenues for services performed prior to December 31,
1996.

                                      F-49
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

    A summary of changes in the allowance for doubtful accounts for the eleven
months ended December 31, 1996 and the eight months ended August 31, 1997 is as
follows:



<TABLE>
<CAPTION>
                                                       ELEVEN MONTHS ENDED     EIGHT MONTHS ENDED
                                                        DECEMBER 31, 1996        AUGUST 31, 1997
                                                     -----------------------  ---------------------
<S>                                                  <C>                      <C>
Balance, beginning of year.........................         $     696               $     862
Acquired balance from MBS..........................               150                      --
Provisions.........................................                63                     158
Recoveries.........................................                24                      39
Write-offs.........................................               (71)                    (78)
                                                                -----                   -----
Balance, end of year...............................         $     862               $     981
                                                                -----                   -----
                                                                -----                   -----
</TABLE>


INVENTORIES

    Inventories are stated at the lower of cost (first-in, first-out method) or
market, and include appropriate elements of material, labor and overhead.

PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    Property, equipment and leasehold improvements are recorded at cost.
Property and equipment are depreciated using the straight-line method over the
respective asset's estimated useful life. Leasehold improvements are amortized
using the straight-line method over the lesser of the respective asset's
estimated useful life or the lease term.

    The Company continually evaluates the propriety of the carrying amounts of
property and equipment and the estimated useful lives used for depreciation.

INTANGIBLE ASSETS

    The cost of acquired companies is allocated first to identifiable assets and
liabilities based on estimated fair market values. The excess of cost over
identifiable assets and liabilities is recorded as goodwill with amortization
over periods ranging from 25 to 40 years. Costs allocated to identifiable
intangible assets are amortized over the remaining estimated useful lives of the
assets as determined by underlying contract terms or independent appraisals.

    The Company continually reevaluates the propriety of the carrying amount of
goodwill as well as the related amortization period to determine whether current
events and circumstances warrant adjustments to the carrying values or revised
estimates of useful lives. This evaluation is based on the Company's projection
of the undiscounted operating income before depreciation, amortization and
interest over the remaining lives of the amortization periods of related
goodwill. The projections are based on the historical trend line of actual
results since the commencement of operations and adjusted for expected changes
in operating results. To the extent such projections indicate that the
undiscounted operating income (as defined above) is not expected to be adequate
to recover the carrying amounts of goodwill, such carrying amounts are written
down by charges to expense in amounts equal to the excess of the carrying amount
of intangible assets over the related fair value of the assets. The Company

                                      F-50
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
believes that no significant impairment of the goodwill and other intangibles
has occurred, and that no reduction of the estimated useful lives is warranted.

REVENUE RECOGNITION


    The Company recognizes revenue at the time the service is rendered. The
Company provides services for clients in accordance with contractual customer
orders which contain project specifications. Revenues are accrued as services
are performed based on the proportion of the services performed to date in
relation to the total services to be provided as outlined in the customer order.
Revenues accrued are reviewed and adjusted to reflect actual results for client
projects based on subsequent determination of total services ultimately provided
and billed. Customer contracts generally contain termination provisions would
enable the Company to collect for all services expended prior to any termination
decision.


FAIR VALUE OF FINANCIAL INSTRUMENTS

    The Company discloses estimated fair values for its financial instruments. A
financial instrument is defined as cash or a contract that imposes on one entity
a contractual obligation to deliver cash or another financial instrument to a
second entity, and conveys to that second entity a contractual right to receive
cash or another financial instrument from the first entity. The carrying amount
of accounts receivable, accounts payable and accrued liabilities approximates
fair value due to the short-term maturity of these instruments. The carrying
amount of long-term debt approximates fair value due to the variable interest
rates attached to the debt.

LONG-LIVED ASSETS

    In March 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed of." This standard
requires that long-lived assets, certain intangibles and goodwill related to
those assets to be held and used, be reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount may not be
recoverable. This standard also requires that long-lived assets and certain
identifiable intangibles to be disposed of be reported at the lower of carrying
amount or fair value less cost to sell. The Company adopted this statement in
fiscal 1996. See Note 3 for the estimated loss on disposal of the Company's
investment in joint venture operations. The Company determined that no
additional impairment loss needs to be recognized.

INCOME TAXES

    Income tax expense is reported as the total of current year income tax
liability and the change in deferred taxes which are provided for temporary
differences. Deferred income taxes are determined based on the difference
between the financial statement and tax bases of assets and liabilities using
current enacted tax rates.

                                      F-51
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
USE OF ESTIMATES IN THE PREPARATION OF THE FINANCIAL STATEMENTS

    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements, and reported amounts of revenues and expenses during the reporting
period. Actual results could differ from those estimates.

2. ACQUISITIONS

    On February 28, 1996, DIMAC DIRECT acquired substantially all of the assets
of Wilcox & Associates, Inc. (Wilcox). Wilcox was a subchapter S corporation
with marketing offices in New York and San Francisco primarily providing direct
response services to financial institutions. The purchase price for the
acquisition was $3,905 plus certain contingent payment obligations based on the
attainment of certain financial performance targets by the newly formed Wilcox &
Associates subsidiary over the next four years. Goodwill resulting from the
purchase price allocation of $3,214 is being amortized over 25 years. Future
contingent payment obligations, if any, will be accounted for as additional
goodwill as the payments are made. The acquisition was accounted for as a
purchase and the Company has included the financial results of Wilcox beginning
March 1, 1996.


    On April 30, 1996, DIMAC DIRECT acquired substantially all of the assets of
MBS/Multimode, Inc. (MBS). MBS was a subchapter S corporation located in Long
Island, New York, providing database marketing services primarily to the retail
industry. The purchase price for the acquisition was $24,714. Goodwill resulting
from the purchase price allocation of $22,767 is being amortized over 25 years.
The acquisition was accounted for as a purchase and the Company has included the
financial results of MBS beginning May 1, 1996.


    In addition to the two contingent payment obligations described above, DIMAC
has similar obligations related to acquisitions of companies completed in prior
years based on attainment of certain financial performance targets by the
acquired entities. Total contingent consideration paid related to all
acquisitions was $4,451 for the eleven months ended December 31, 1996 and $3,968
for the eight months ended August 31, 1997. These contingent payment obligations
have been accounted for as additional goodwill and extend for various periods
through December 1999.

    Pro forma information relating to the acquisitions has not been presented as
their impact on the financial statements is insignificant.

3. DISCONTINUED JOINT VENTURE

    In September 1996, DIMAC DIRECT and Community Television of Southern
California (CTSC), a public television station, formed a joint venture to
provide videotape distribution and fund-raising services for public television
stations and not-for-profit clients. DIMAC DIRECT has a 60% interest in the
joint venture and contributed a license agreement purchased for $2,000. Certain
contingent payment obligations are due based on the attainment of certain
financial performance targets over the next for years.

    During 1997, the Company adopted a plan to discontinue the joint venture.
Accordingly, the Company's interest in the joint venture is reported as a
discontinued operation for all periods presented.

                                      F-52
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

3. DISCONTINUED JOINT VENTURE (CONTINUED)
    The estimated loss on disposal of the Company's investment in the joint
venture is $3,899 (net of income tax benefit of $2,942), consisting of an
estimated loss on disposal of the investment of $3,461 and a provision of $438
for anticipated losses until disposal. Net revenues of the joint venture were
$4,074 and $6,317 for the eleven months ended December 31, 1996 and the eight
months ended August 31, 1997, respectively.

4. INCOME TAXES

    Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes, and the amounts used for income tax purposes.

    The components of the income tax provision attributable to continuing
operations are as follows:

<TABLE>
<CAPTION>
                                                                   DECEMBER 31,     AUGUST 31,
                                                                       1996            1997
                                                                   -------------  ---------------
<S>                                                                <C>            <C>
Current:
  Federal........................................................    $   1,074       $      --
  State..........................................................          235              --
                                                                        ------           -----
                                                                         1,309              --
                                                                        ------           -----
Deferred:
  Federal........................................................        2,354             106
  State..........................................................          126              16
                                                                        ------           -----
                                                                         2,480             122
                                                                        ------           -----
                                                                     $   3,789       $     122
                                                                        ------           -----
                                                                        ------           -----
</TABLE>

    Differences between the amount of the income tax provision (benefit)
recorded and the amount computed by applying the federal income tax statutory
rate to income (loss) before income taxes and discontinued operations are
explained as follows:

<TABLE>
<CAPTION>
                                                                                       DECEMBER 31,    AUGUST 31,
                                                                                           1996           1997
                                                                                       -------------  ------------
<S>                                                                                    <C>            <C>
Provision (benefit) at statutory rates...............................................    $   1,458     $   (1,063)
State and local taxes................................................................          189           (138)
Nondeductible expenses (primarily goodwill)..........................................        2,142          1,323
                                                                                            ------    ------------
    Income tax provision.............................................................    $   3,789     $      122
                                                                                            ------    ------------
                                                                                            ------    ------------
</TABLE>

5. EMPLOYEE BENEFIT PLAN

    The Company has defined contribution plans which provide retirement benefits
to substantially all employees not covered by collective bargaining agreements.
The Company matches a portion of employee contributions to the plans. Company
contributions to these plans charged to expense were $598 and $764 for the
eleven month period ended December 31, 1996, and the eight month period ended
August 31, 1997, respectively.

                                      F-53
<PAGE>
                  DIMAC MARKETING CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

               FOR THE ELEVEN MONTHS ENDED DECEMBER 31, 1996 AND
                     THE EIGHT MONTHS ENDED AUGUST 31, 1997

                             (DOLLARS IN THOUSANDS)

6. LEASE COMMITMENTS

    Equipment acquired under capital leases is included in property, equipment
and leasehold improvements, and the related obligations are in capital lease
obligations. Related amortization is included in depreciation.

    Total rental expense for office and warehouse space, including short-term
rentals and rentals under noncancelable operating leases (primarily office and
warehouse space and production equipment), was $6,049 and $4,008 for the eleven
month period ended December 31, 1996, and the eight month period ended August
31, 1997, respectively.

    The Company's landlord granted lease incentives to the Company in 1990,
amounting to approximately $1,700, as an inducement to enter into the lease of
the St. Louis facility. Rental payments on the St. Louis facility, which are
scheduled to increase periodically, net of the lease incentive, are recognized
as expense on a straight-line basis over the life of the lease. The difference
between rental payments made and rental expense is recorded as a deferred lease
liability.

    The future minimum rental commitments required under noncancelable operating
leases as of December 31, 1996, are as follows:

<TABLE>
<S>                                                                     <C>
1997..................................................................  $   5,058
1998..................................................................      4,692
1999..................................................................      4,261
2000..................................................................      3,608
2001..................................................................      3,082
2003 and thereafter...................................................      9,141
                                                                        ---------
                                                                        $  29,842
                                                                        ---------
                                                                        ---------
</TABLE>

7. TRANSACTIONS WITH MAJOR CUSTOMERS

    The Company provides creative, media, printing, mailing services and
magazine subscription fulfillment to companies in diversified industries. The
Company performs periodic credit evaluations of its customers' financial
condition, and requires advance payments for postage and other services.

    Transactions with one customer, which is a Fortune 50 company involved in
the communication industry, accounted for 24% and 21% of sales for the eleven
month period ended December 31, 1996, and the eight month period ended August
31, 1997, respectively. Accounts receivable from this customer amounted to
$5,838 as of December 31, 1996.

8. COMMITMENTS AND CONTINGENCIES

    During the normal course of business, the Company is involved in various
lawsuits which, in the opinion of management, are not expected to have a
material effect on either the financial position or operating results of the
Company.

9. ACQUISITION OF PARENT COMPANY

    In August 1997, the common stock of Heritage Media Corporation was acquired
by News America Corporation Ltd.

                                      F-54
<PAGE>
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To AmeriComm Holdings, Inc. and Subsidiary:

    We have audited the accompanying consolidated balance sheet of AmeriComm
Holdings, Inc. (a Delaware corporation, formerly known as DEC International,
Inc.) and subsidiary as of December 31, 1997 and the related consolidated
statements of operations, stockholders' equity (deficit) and cash flows for each
of the two years in the period ended December 31, 1997 and for the six-month
period ended June 26, 1998 (1997 restated, see Notes 2 and 10). These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of AmeriComm Holdings, Inc. and
subsidiary as of December 31, 1997 and the results of their operations and their
cash flows for each of the two years in the period ended December 31, 1997 and
for the six-month period ended June 26, 1998 in conformity with generally
accepted accounting principles.

                                        ARTHUR ANDERSEN LLP


Atlanta, Georgia
March 30, 1999
(except with respect to
the matters discussed in
Notes 1 and 10 as to which
the date is August 10, 1999)


                                      F-55
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                           CONSOLIDATED BALANCE SHEET

                               DECEMBER 31, 1997

<TABLE>
<S>                                                                             <C>
                                    ASSETS
CURRENT ASSETS:
  Cash........................................................................  $ 1,217,770
  Accounts receivable, net of allowance for doubtful accounts.................   27,943,109
  Income taxes receivable.....................................................      497,565
  Inventories.................................................................   13,330,921
  Deferred income taxes.......................................................      508,664
  Other.......................................................................    2,997,693
                                                                                -----------
    Total current assets......................................................   46,495,722
                                                                                -----------
PROPERTY AND EQUIPMENT:
  Land........................................................................    1,852,686
  Buildings...................................................................   12,149,009
  Machinery and equipment.....................................................   45,571,274
  Office equipment, furniture, and fixtures...................................    5,375,241
  Leasehold improvements......................................................    1,201,024
  Vehicles....................................................................      219,703
  Construction in progress....................................................    1,708,944
                                                                                -----------
                                                                                 68,077,881
  Less accumulated depreciation and amortization..............................  (16,884,196)
                                                                                -----------
    Net property and equipment................................................   51,193,685
                                                                                -----------
OTHER ASSETS:
  Goodwill, net of accumulated amortization of $2,253,195.....................   46,326,266
  Patents, net of accumulated amortization of $3,119,740......................   16,324,260
  Resident address lists, net of accumulated amortization of $971,471.........    6,314,552
  Deferred financing costs, net of accumulated amortization of $1,544,515.....    5,130,124
  Covenants not to compete, net of accumulated amortization of $6,050,824.....    1,840,000
  Prepaid pension cost........................................................    2,133,828
  Other.......................................................................      903,657
                                                                                -----------
    Total other assets........................................................   78,972,687
                                                                                -----------
      Total assets............................................................  $176,662,094
                                                                                -----------
                                                                                -----------
</TABLE>

   The accompanying notes are an integral part of these consolidated balance
                                    sheets.

                                      F-56
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                           CONSOLIDATED BALANCE SHEET

                               DECEMBER 31, 1997


<TABLE>
<S>                                                                             <C>
                           LIABILITIES AND STOCKHOLDERS' DEFICIT
CURRENT LIABILITIES:
  Current portion of long-term debt...........................................  $   864,487
  Bank overdraft..............................................................    5,066,163
  Accounts payable............................................................    4,898,701
  Accrued employee compensation...............................................    4,872,591
  Other accrued expenses......................................................    5,159,439
                                                                                -----------
    Total current liabilities.................................................   20,861,381
                                                                                -----------
NONCURRENT LIABILITIES........................................................    6,166,567
                                                                                -----------
LONG-TERM DEBT:
  11.625% senior unsecured notes..............................................  100,000,000
  12.5% Senior Notes..........................................................   37,697,372
  Revolving loan facility.....................................................   10,761,083
  Other.......................................................................    4,494,423
                                                                                -----------
    Total long-term debt......................................................  152,952,878
                                                                                -----------

COMMITMENTS AND CONTINGENCIES (NOTE 9)

STOCKHOLDERS' DEFICIT:
  Common stock:
    Class A, $.0001 par value, 4,000,000 shares authorized, 2,752,287 shares
      issued and 2,690,467 shares outstanding.................................          275
    Class B, $.0001 par value, 300,000 shares authorized, no shares issued or
      outstanding.............................................................           --
  Additional paid-in capital..................................................   13,957,185
  Warrants outstanding........................................................      347,465
  Accumulated deficit.........................................................  (16,750,369)
  Treasury stock, at cost (61,820 shares of Class A common stock).............     (286,345)
  Notes receivable due from stockholders......................................     (586,943)
                                                                                -----------
    Total stockholders' deficit...............................................   (3,318,732)
                                                                                -----------
    Total liabilities and stockholders' deficit...............................  $176,662,094
                                                                                -----------
                                                                                -----------
</TABLE>


   The accompanying notes are an integral part of these consolidated balance
                                    sheets.

                                      F-57
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                     CONSOLIDATED STATEMENTS OF OPERATIONS


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED),
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998



<TABLE>
<CAPTION>
                                                             DECEMBER 31,             MARCH 31,      JUNE 26,
                                                    ------------------------------      1998       -------------
                                                         1996            1997        (UNAUDITED)       1998
                                                    --------------  --------------  -------------  -------------
<S>                                                 <C>             <C>             <C>            <C>
NET SALES.........................................  $  111,342,230  $  191,090,864  $  46,373,437  $  93,081,183
COST OF PRODUCTS SOLD.............................      80,215,498     133,598,403     33,455,007     67,992,463
                                                    --------------  --------------  -------------  -------------
        Gross profit..............................      31,126,732      57,492,461     12,918,430     25,088,720
                                                    --------------  --------------  -------------  -------------
OPERATING EXPENSES:
  Selling.........................................      10,716,599      18,194,512      4,699,385      9,818,593
  General and administrative......................      11,949,210      24,174,618      6,332,301     12,989,839
  Amortization:
    Goodwill......................................         459,560         963,167        295,571        613,397
    Patents.......................................       1,038,940       2,080,800        520,200      1,933,400
    Covenants not to compete......................       1,035,472         347,611        109,954        267,190
                                                    --------------  --------------  -------------  -------------
      Total operating expenses....................      25,199,781      45,760,708     11,957,411     25,622,419
                                                    --------------  --------------  -------------  -------------
INCOME (LOSS) FROM OPERATIONS.....................       5,926,951      11,731,753        961,019       (533,699)

INTEREST EXPENSE..................................       8,138,110      17,022,602      4,744,742      9,677,101
                                                    --------------  --------------  -------------  -------------
LOSS BEFORE INCOME TAXES AND EXTRAORDINARY ITEM...      (2,211,159)     (5,290,849)    (3,783,723)   (10,210,800)

INCOME TAX BENEFIT................................        (626,739)       (998,465)    (1,509,584)    (3,117,436)
                                                    --------------  --------------  -------------  -------------
LOSS BEFORE EXTRAORDINARY ITEM....................      (1,584,420)     (4,292,384)    (2,274,139)    (7,093,364)

EXTRAORDINARY LOSS ON RETIREMENT OF DEBT, NET OF
  TAX BENEFIT OF $460,864.........................        (797,903)             --             --             --
                                                    --------------  --------------  -------------  -------------
NET LOSS..........................................      (2,382,323)     (4,292,384)    (2,274,139)    (7,093,364)

REDEEMABLE CUMULATIVE PREFERRED STOCK ACCRETION
  AND DIVIDENDS...................................         488,000         864,000             --             --
                                                    --------------  --------------  -------------  -------------
NET LOSS ATTRIBUTABLE TO COMMON STOCK.............  $   (2,870,323) $   (5,156,384) $  (2,274,139) $  (7,093,364)
                                                    --------------  --------------  -------------  -------------
                                                    --------------  --------------  -------------  -------------
</TABLE>


 The accompanying notes are an integral part of these consolidated statements.

                                      F-58
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

           CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

                 FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998
<TABLE>
<CAPTION>
               COMMON STOCK        COMMON STOCK                                                  NOTES
                  SHARES             PAR VALUE       ADDITIONAL                                RECEIVABLE
            ------------------   -----------------     PAID-IN     WARRANTS     ACCUMULATED     DUE FROM
             CLASS A   CLASS B   CLASS A   CLASS B     CAPITAL    OUTSTANDING     DEFICIT     STOCKHOLDERS
            ---------  -------   -------   -------   -----------  -----------   ------------  ------------
<S>         <C>        <C>       <C>       <C>       <C>          <C>           <C>           <C>
BALANCE,
  December
  31,
  1995....  2,512,551    --       $251       $--     $13,434,703  $1,297,292    $(8,055,027 )  $      --
  Purchase
    of
    outstanding
    warrants..        --   --       --        --              --  (1,297,292)      (641,170 )         --
  Issuance
    of
  warrants
    to
  purchase
   132,240
    shares
    of
    Class
    A
    common
  stock...         --    --         --        --              --     320,000             --           --
  Purchase
    of
    84,294
    shares
    of
    Class
    A
    common
    stock
    for
    treasury...        --   --      --        --              --          --             --           --
  Issuance
    of
    28,868
    shares
    of
    Class
    A
    common
    stock
    upon
  exercise
    of
options...     28,868    --          3        --          26,266          --             --           --
  Net loss
  attributable
    to common
  stock...         --    --         --        --              --          --     (2,870,323 )         --
                         --
            ---------            -------   -------   -----------  -----------   ------------  ------------
BALANCE,
  December
  31,
  1996....  2,541,419    --        254        --      13,460,969     320,000    (11,566,520 )         --
  Issuance
    of
   210,868
    shares
    of
    Class
    A
    common
  stock...    210,868    --         21        --         499,979          --             --           --
  Issuance
    of
  warrants
    to
  purchase
    11,349
    shares
    of
    Class
    A
    common
  stock...         --    --         --        --              --      27,465        (27,465 )         --
  Purchase
    of
    stockholder
    notes
    receivable...        --   --    --        --              --          --             --     (493,132)
  Accrued
  interest
    on
    stockholder
    notes
    receivable...        --   --    --        --              --          --             --      (15,745)
Acceptance
    of
    notes
receivable
    from
    stockholders...        --   --    --      --              --          --             --      (78,066)
  Issuance
    of
    22,474
    shares
    of
    Class
    A
    common
    stock
    from
treasury..         --    --         --        --          (3,763)         --             --           --
  Net loss
  attributable
    to common
  stock...         --    --         --        --              --          --     (5,156,384 )         --
                         --
            ---------            -------   -------   -----------  -----------   ------------  ------------
BALANCE,
  December
  31,
  1997....  2,752,287    --        275        --      13,957,185     347,465    (16,750,369 )   (586,943)
  Net loss
  attributable
    to common
  stock...         --    --         --        --              --          --     (7,093,364 )         --
  Payment
    by
    stockholders
    on notes
    receivable...        --   --    --        --              --          --             --       40,742
  Accrued
  interest
    on
    stockholder
    notes
    receivable...        --   --    --        --              --          --             --      (13,098)
                         --
            ---------            -------   -------   -----------  -----------   ------------  ------------
BALANCE,
  June 26,
  1998....  2,752,287    --       $275       $--     $13,957,185  $  347,465    $(23,843,733)  $(559,299)
                         --
                         --
            ---------            -------   -------   -----------  -----------   ------------  ------------
            ---------            -------   -------   -----------  -----------   ------------  ------------

<CAPTION>

            TREASURY
              STOCK       TOTAL
            ---------  ------------
<S>         <C>        <C>
BALANCE,
  December
  31,
  1995....  $      --  $  6,677,219
  Purchase
    of
    outsta
    warran         --    (1,938,462)
  Issuance
    of
  warrants
    to
  purchase
   132,240
    shares
    of
    Class
    A
    common
  stock...         --       320,000
  Purchase
    of
    84,294
    shares
    of
    Class
    A
    common
    stock
    for
    treasu   (390,421)     (390,421)
  Issuance
    of
    28,868
    shares
    of
    Class
    A
    common
    stock
    upon
  exercise
    of
options...         --        26,269
  Net loss
  attribut
    to com
  stock...         --    (2,870,323)

            ---------  ------------
BALANCE,
  December
  31,
  1996....   (390,421)    1,824,282
  Issuance
    of
   210,868
    shares
    of
    Class
    A
    common
  stock...         --       500,000
  Issuance
    of
  warrants
    to
  purchase
    11,349
    shares
    of
    Class
    A
    common
  stock...         --            --
  Purchase
    of
    stockh
    notes
    receiv         --      (493,132)
  Accrued
  interest
    on
    stockh
    notes
    receiv         --       (15,745)

Acceptance
    of
    notes
receivable
    from
    stockh         --       (78,066)
  Issuance
    of
    22,474
    shares
    of
    Class
    A
    common
    stock
    from
treasury..    104,076       100,313
  Net loss
  attribut
    to com
  stock...         --    (5,156,384)

            ---------  ------------
BALANCE,
  December
  31,
  1997....   (286,345)   (3,318,732)
  Net loss
  attribut
    to com
  stock...         --    (7,093,364)
  Payment
    by
    stockh
    on not
    receiv         --        40,742
  Accrued
  interest
    on
    stockh
    notes
    receiv         --       (13,098)

            ---------  ------------
BALANCE,
  June 26,
  1998....  $(286,345) $(10,384,452)

            ---------  ------------
            ---------  ------------
</TABLE>

 The accompanying notes are an integral part of these consolidated statements.

                                      F-59
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED),
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998



<TABLE>
<CAPTION>
                                                              DECEMBER 31,             MARCH 31,      JUNE 26,
                                                      -----------------------------      1998       -------------
                                                           1996           1997        (UNAUDITED)       1998
                                                      --------------  -------------  -------------  -------------
<S>                                                   <C>             <C>            <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss..........................................  $   (2,382,323) $  (4,292,384) $  (2,274,139) $  (7,093,364)
  Adjustments to reconcile net loss to net cash
    provided by operating activities:
    Extraordinary loss on early retirement of debt,
      net of income tax benefit.....................         797,903             --             --             --
    Depreciation and amortization...................       7,409,137     13,145,739      3,742,144      8,702,672
    Deferred income tax benefit.....................        (626,739)    (1,204,784)    (1,509,584)    (3,117,436)
    Interest paid with in-kind notes................              --      3,074,676             --      2,465,930
    Net (gain) loss on disposal of property and
      equipment.....................................        (294,000)       440,898         24,287         23,959
    Amortization of prepaid pension asset...........         (45,865)      (149,699)        68,030         80,300
    Imputed interest................................          72,757        106,422         17,595         35,199
  Changes in operating assets and liabilities, net
    of effects of acquisitions:
    Accounts receivable.............................       2,045,704     (5,747,677)     3,482,684      3,946,791
    Income taxes receivable.........................              --        717,202         11,157         11,157
    Inventories.....................................       1,017,197       (610,123)       (87,184)      (412,978)
    Other assets....................................        (226,946)      (935,200)       153,486       (578,569)
    Accounts payable................................         534,704     (1,560,048)     1,366,031      1,045,421
    Accrued expenses and other......................      (1,153,699)    (1,959,073)     1,486,835     (1,104,778)
                                                      --------------  -------------  -------------  -------------
      Net cash provided by operating activities.....       7,147,830      1,025,949      6,481,342      4,004,304
                                                      --------------  -------------  -------------  -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment...............      (3,490,447)    (4,562,731)    (2,286,020)    (5,666,368)
  Proceeds from sale of property and equipment......         423,428        106,123             --         12,509
  Proceeds from investment securities...............       2,620,000             --             --             --
  Payment for the purchase of the outstanding stock
    of Transkrit Corporation, net of cash
    acquired........................................     (79,390,682)            --             --             --
  Payment for the purchase of the outstanding stock
    of AmeriComm Direct Marketing, Inc., net of cash
    acquired........................................              --    (24,954,538)            --             --
  Payment for the purchase of the outstanding stock
    of Label America, Inc., net of cash acquired....              --     (9,469,418)            --             --
  Payment for the purchase of the outstanding stock
    of Cardinal Marketing, Inc. and Cardinal
    Marketing of New Jersey, Inc., net of cash
    acquired........................................              --             --     (4,679,663)    (4,752,955)
                                                      --------------  -------------  -------------  -------------
      Net cash used in investing activities.........     (79,837,701)   (38,880,564)    (6,965,683)   (10,406,814)
                                                      --------------  -------------  -------------  -------------
                                                      --------------  -------------  -------------  -------------
</TABLE>


                                      F-60
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

               CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED),
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998



<TABLE>
<CAPTION>
                                                                DECEMBER 31,            MARCH 31,      JUNE 26,
                                                       ------------------------------      1998      ------------
                                                            1996            1997       (UNAUDITED)       1998
                                                       --------------  --------------  ------------  ------------
<S>                                                    <C>             <C>             <C>           <C>
CASH FLOWS FROM FINANCING ACTIVITIES:
  (Decrease) increase in bank overdraft, net.........      (2,758,170)      3,560,460    (1,222,623)     (666,499)
  Payment on term loans..............................     (16,900,000)             --            --            --
  Dividends paid on redeemable cumulative preferred
    stock............................................        (450,000)       (285,000)           --            --
  Payment on officer note............................         (61,647)             --            --            --
  Purchase of outstanding warrants...................      (1,938,462)             --            --            --
  Proceeds from issuance of Class A common stock.....          26,269         500,000            --            --
  Purchase of Class A common stock for treasury......        (390,421)             --            --            --
  Redemption of redeemable cumulative preferred
    stock............................................              --     (10,000,000)           --            --
  Purchase of stockholder notes receivable...........              --        (493,132)           --            --
  Proceeds from issuance of treasury stock...........              --          22,247            --            --
  Payments on capital leases.........................        (216,888)       (536,489)     (222,008)     (437,683)
  Net (payments) borrowings on revolving loan
    facilities.......................................      (7,050,000)     10,761,083     1,655,826     8,043,750
  Increase in deferred financing costs...............      (5,738,712)       (936,277)           --            --
  Proceeds from issuance of notes....................     100,000,000      34,500,000            --            --
  Proceeds from issuance of redeemable cumulative
    preferred stock and warrants, net of issuance
    costs............................................       9,702,973              --            --            --
                                                       --------------  --------------  ------------  ------------
      Net cash provided by financing activities......      74,224,942      37,092,892       211,195     6,939,568
                                                       --------------  --------------  ------------  ------------
NET INCREASE (DECREASE) IN CASH AND CASH
EQUIVALENTS..........................................       1,535,071        (761,723)     (273,146)      537,058
CASH AND CASH EQUIVALENTS, beginning of year.........         444,422       1,979,493     1,217,770     1,217,770
                                                       --------------  --------------  ------------  ------------
CASH AND CASH EQUIVALENTS, end of year...............  $    1,979,493  $    1,217,770  $    944,624  $  1,754,828
                                                       --------------  --------------  ------------  ------------
                                                       --------------  --------------  ------------  ------------
SUPPLEMENTAL DISCLOSURES:
  Cash paid for interest.............................  $    7,744,000  $   12,835,000                $  6,699,000
                                                       --------------  --------------                ------------
                                                       --------------  --------------                ------------
  Cash paid for income taxes.........................  $           --  $      107,000                $     55,000
                                                       --------------  --------------                ------------
                                                       --------------  --------------                ------------
SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND
FINANCING ACTIVITIES:
  Capital lease obligations incurred.................  $    2,799,000  $    3,085,000                $         --
                                                       --------------  --------------                ------------
                                                       --------------  --------------                ------------
</TABLE>


                                      F-61
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                         NOTES TO FINANCIAL STATEMENTS


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


1. BACKGROUND

    AmeriComm Holdings, Inc. ("AHI," formerly known as DEC International, Inc.)
and its wholly owned subsidiary, AmeriComm Direct Marketing, Inc. ("AmeriComm,"
formerly known as National Fiberstok Corporation) (collectively or individually,
the "Company"), is a leading provider of products and services focused primarily
on the direct marketing industry. The Company's principal strategy is to offer a
comprehensive line of direct marketing products and services while continuing to
participate in the rapidly growing markets for custom pressure sensitive labels
and nonimpact self-mailers. The Company markets its products to customers
throughout the United States through operations in Norfolk, Roanoke, and Salem,
Virginia; Austell, and Tucker, Georgia; Louisville, Kentucky; Gainesville,
Florida; Wilton, New Hampshire; Sparks, Nevada; San Carlos, California; Fort
Smith, Arkansas; Mountainside, New Jersey; and Denver, Colorado.


    On June 28, 1996, the Company acquired all of the issued and outstanding
capital stock of Transkrit Corporation ("Transkrit") for $86,500,000 plus
transaction costs. Subsequent to the acquisition, Transkrit and all of its
subsidiaries were merged into the Company. The Transkrit acquisition has been
accounted for using the purchase method of accounting, and accordingly, the
results of operations of Transkrit have been included in the results of
operations of the Company since June 29, 1996. The purchase price was allocated
to assets and liabilities based on their estimated fair value as of the date of
the acquisition. The excess of the consideration paid over the estimated fair
value of net assets acquired of $17,542,000 has been recorded as goodwill and is
being amortized on the straight-line basis over 40 years.


    On February 21, 1997, the Company acquired all of the issued and outstanding
capital stock of Label America, Inc. ("LAI") for $8,500,000, less outstanding
indebtedness, plus transaction costs. Additional consideration of $700,000 was
paid to the principal stockholder for a noncompete agreement. Upon consummation
of the acquisition, LAI was merged into the Company. The LAI acquisition has
been accounted for using the purchase method of accounting, and accordingly, the
results of operations of LAI have been included in the results of operations of
the Company since February 22, 1997. The excess of the consideration paid over
the estimated fair value of net assets acquired of $6,636,000 has been recorded
as goodwill and is being amortized on the straight-line basis over 40 years.

    On April 24, 1997, the Company acquired all of the issued and outstanding
stock of AmeriComm Direct Marketing, Inc. ("ADMI") for $23,635,000 plus
transaction costs. Additional consideration of $1,000,000 was paid to the
principal stockholder for a noncompete agreement. Upon consummation of the
acquisition, ADMI was merged into the Company. The ADMI acquisition has been
accounted for using the purchase method of accounting, and accordingly, the
results of operations of ADMI have been included in the results of operations of
the Company since April 25, 1997. The excess of the consideration paid over the
estimated fair value of net assets acquired of $15,273,000 has been recorded as
goodwill and is being amortized on the straight-line basis over 40 years.

    On March 16, 1998, the Company acquired all of the issued and outstanding
capital stock of Cardinal Marketing, Inc. and Cardinal Marketing of New Jersey,
Inc. (collectively referred to as "Cardinal") for $4,000,000 plus transaction
costs, which was funded through borrowings on its revolving loan facility.
Additional consideration of $600,000 will be paid to the stockholders of
Cardinal for noncompete agreements, of which $200,000 was paid on March 16, 1998
and the remaining $400,000 will be

                                      F-62
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


1. BACKGROUND (CONTINUED)
paid in two equal annual installments commencing March 16, 1999. Upon
consummation of this acquisition, Cardinal was merged into the Company.

    The following presents, on an unaudited pro forma basis, the Company's
results of operations for the years ended December 31, 1996, and 1997 and the
six-month period ended June 26, 1998 as though the acquisitions of Transkrit,
LAI and ADMI and related transactions had occurred on January 1, 1996 and the
acquisition of Cardinal and related transactions had occurred on January 1, 1998
(in thousands):

<TABLE>
<CAPTION>
                                                          YEAR ENDED DECEMBER
                                                                  31,              SIX-MONTH
                                                         ----------------------  PERIOD ENDED
                                                            1996        1997     JUNE 26, 1998
                                                         ----------  ----------  -------------
<S>                                                      <C>         <C>         <C>
Net sales..............................................  $  202,033  $  201,500   $    93,851
Operating income (loss)................................      11,740      12,396          (755)
Net loss before extraordinary item.....................        (539)     (5,307)       (7,306)
</TABLE>

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES

PRINCIPLES OF CONSOLIDATION

    The accompanying consolidated financial statements include the accounts of
AHI and its subsidiary. All significant intercompany transactions and balances
have been eliminated.

REVENUE RECOGNITION

    Sales are recorded as products are shipped.

RESTATEMENT

    On November 23, 1998, the Company announced that it was initiating a review
into the accuracy of previously released financial statements. This review has
been completed and, as a result of its findings, the Company has restated its
previously issued audited financial statements for 1997. In addition, the
Company had previously released unaudited financial statements as of and for the
six-month period ended June 26, 1998. These previously unaudited financial
statements have also been restated as a result of the Company's review (Note
10).

USE OF ESTIMATES

    The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make certain estimates and
assumptions. These estimates and assumptions affect the reported amounts of
assets and liabilities and disclosure of contingent assets and liabilities at
the date of the financial statements as well as during the reporting period.
Actual results could differ from these estimates.

                                      F-63
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
CASH EQUIVALENTS

    For purposes of the reporting of cash flows, the Company considers all
highly liquid debt instruments with a maturity at date of purchase of three
months or less to be cash equivalents.

    The Company does not believe it is exposed to any significant credit risk on
money market funds with commercial banks because its policy is to make such
deposits only with highly rated institutions.

ACCOUNTS RECEIVABLE

    A summary of changes in the allowance for doubtful accounts for the years
ended December 31, 1996 and 1997 and for the six-month period ended June 26,
1998 is as follows:

<TABLE>
<CAPTION>
                                                          YEAR ENDED DECEMBER
                                                                  31,              SIX-MONTH
                                                         ----------------------  PERIOD ENDED
                                                            1996        1997     JUNE 26, 1998
                                                         ----------  ----------  -------------
<S>                                                      <C>         <C>         <C>
Balance, beginning of year.............................  $  171,950  $  611,170   $   963,130
Acquired balance from Transkrit (Note 1)...............     495,154          --            --
Acquired balance from ADMI (Note 1)....................          --     209,789            --
Acquired balance from LAI (Note 1).....................          --      47,176            --
Provisions.............................................     215,455     385,282        62,290
Recoveries.............................................      75,028      40,148        72,425
Write-offs.............................................    (346,417)   (330,435)     (391,269)
                                                         ----------  ----------  -------------
Balance, end of year...................................  $  611,170  $  963,130   $   706,576
                                                         ----------  ----------  -------------
                                                         ----------  ----------  -------------
</TABLE>

INVENTORIES

    Inventories are stated at the lower of cost or market. Costs of raw
materials are determined using the first-in, first-out ("FIFO") method. Costs
(net of an obsolescence reserve) of work in process, finished goods, and
customized stock (consisting of products which have been produced and held for
certain customers under short-term delayed-shipping arrangements) are determined
using the average cost (which approximates FIFO) or FIFO method.

    Inventories consist of the following:

<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                                                     1997
                                                                                 -------------
<S>                                                                              <C>
Raw materials..................................................................  $   7,351,264
Work in process................................................................      1,585,171
Finished goods.................................................................      3,350,315
Customized stock...............................................................      1,044,171
                                                                                 -------------
                                                                                 $  13,330,921
                                                                                 -------------
                                                                                 -------------
</TABLE>

                                      F-64
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
PROPERTY AND EQUIPMENT

    Property and equipment are recorded at cost or at estimated fair value at
date of acquisition (Note 1), if acquired as part of a business combination, and
are depreciated using the straight-line method over the following lives:

<TABLE>
<S>                                                            <C>
                                                               25 to 30
Buildings....................................................  years
Machinery and equipment......................................  3 to 7 years
Office equipment, furniture and fixtures.....................  3 to 7 years
Vehicles.....................................................  3 to 5 years
</TABLE>

    Leasehold improvements are depreciated over the lesser of the useful lives
of the assets or the lease term.

    The Company's policy is to remove the cost and accumulated depreciation of
retirements from the accounts and recognize the related gain or loss upon the
disposition of assets. Depreciation expense for the years ended December 31,
1996 and 1997 and for the six-month period ended June 26, 1998 was approximately
$4,313,000, $7,717,000 and $4,623,000, respectively.

GOODWILL

    Goodwill represents the cost of acquired businesses in excess of net
identifiable assets and is amortized over 15 to 40 years using the straight-line
method. The recoverability of goodwill is periodically reviewed by management
based on current and anticipated conditions. The amount of goodwill considered
realizable, however, could be reduced in the near term if changes occur in
anticipated conditions. Based on a review of projected undiscounted cash flow
from operations and other pertinent information, management is of the opinion
that there has been no diminution in the value assigned to goodwill.

PATENTS


    The Company has been granted several patents related to certain products
manufactured by the Company. Patents acquired through the acquisition of
Transkrit were recorded at their estimated fair value at the date of
acquisition. These amounts are being amortized on a straight-line basis over the
life (4 to 21 years) of the patents.


COVENANTS NOT TO COMPETE

    Covenants not to compete have been recorded at cost and are being amortized
on a straight-line basis over the terms (three to five years) of the agreements.

RESIDENT ADDRESS LISTS

    The Company has purchased and maintains national residential address lists
used by its customers in making saturation or targeted mailings. Resident
address lists acquired through the acquisition of

                                      F-65
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)

ADMI were recorded at their estimated fair value at the date of acquisition.
These amounts are being amortized on a straight-line basis over the life (six
years) of the resident address lists. Amortization expense for the year ended
December 31, 1997 and for the six-month period ended June 26, 1998 of
approximately $971,000 and $713,000, respectively, is included in costs of
products sold in the accompanying consolidated statement of operations.


DEFERRED FINANCING COSTS

    Deferred financing costs represent costs incurred to raise financing and are
amortized over the related terms of the borrowings (Note 3).

INCOME TAXES

    The Company accounts for income taxes using the asset and liability method
for recognition of deferred tax consequences of temporary differences, net
operating losses, and tax credits by applying enacted statutory tax rates
applicable to future years to differences between the financial statement
carrying amounts, and to the tax bases of existing assets and liabilities.

CONCENTRATION OF RISK

    During the years ended 1996 and 1997 and the six-month period ended June 26,
1998, the Company's ten largest customers accounted for 18%, 16% and 11%,
respectively, of total Company sales. No individual customer accounted for more
than 6% of sales in any year. In management's opinion, a loss of any one
individual customer would not have a material impact on the Company's financial
position or results of operations.

    The Company's largest purchased raw material is paper. While the Company
utilizes multiple paper suppliers, two suppliers provided 30%, 41% and 21% of
its requirements for the years ended 1996 and 1997 and for the six-month period
ended June 26,1998, respectively. Further, the supply and price of paper are
cyclical in nature. As a result, the Company is subject to the risk that pricing
may significantly impact results of operations and that it may be unable to
purchase sufficient quantities of paper to meet production requirements during
times of tight supply. While the Company believes that it could obtain other
suppliers of paper, paper industry conditions may have a material effect on the
Company's results of operations.

FAIR VALUE OF FINANCIAL INSTRUMENTS

    The Company's financial instruments consist primarily of cash, accounts
receivable, accounts payable, and debt. The carrying amounts of cash, accounts
receivable, and accounts payable approximate their fair values because of the
short-term maturity of such instruments. The fair value of the senior unsecured
notes (Note 3) at 1997 was approximately $106,000,000 and was estimated using a
quote from a broker. At December 31, 1997, the carrying value of the other
long-term debt approximated its fair value, because interest rates on such debt
are periodically adjusted or approximated current market rates.

                                      F-66
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)

UNAUDITED INTERIM FINANCIAL INFORMATION



    The accompanying financial statements for the three-month period ended March
31, 1998 are unaudited. In the opinion of the management of the Company, these
financial statements reflect all adjustments, consisting only of normal
recurring adjustments necessary for a fair presentation of the financial
statements. Certain information and footnote disclosures usually found in
financial statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted. The results of operations for the
three-month period ended March 31, 1998 are not necessarily indicative of the
results that may be expected for future periods.


3. LONG-TERM DEBT

    Long-term debt consists of the following at December 31, 1997:


<TABLE>
<CAPTION>
                                                                                                         1997
                                                                                                    --------------
<S>                                                                                                 <C>
11.625% senior unsecured notes, interest payable semiannually commencing December 15, 1996........  $  100,000,000
12.5% senior notes, including PIK notes, interest payable quarterly commencing June 30, 1997, net
  of unamortized discount of $377,304.............................................................      37,697,372
Revolving loan facility with Heller Financial, Inc., principal payable in full upon the earlier of
  termination, as defined, or June 28, 2001, bearing interest at the 30 to 180 day London
  Interbank Offered Rate plus 2.25% or Prime plus 1% (8.35% and 9.5% at December 31, 1997,
  respectively)...................................................................................      10,761,083
Capital lease payable to The CIT Group/Equipment Financing, Inc. ("CIT"), monthly principal and
  interest payments of $48,250 commencing July 1996 through June 2001 with a balloon payment of
  $513,485 due June 2001, interest at 10.2%.......................................................       2,056,883
Capital leases payable to General Electric Capital Corporation ("GE"), monthly principal and
  interest payments of $53,867 commencing December 1997 through November 1999, declining to
  $44,073 commencing December 1999 through October 2001 with a balloon payment of $1,615,077 due
  November 2001, interest at 9.36%................................................................       3,025,154
Other.............................................................................................         276,873
                                                                                                    --------------
                                                                                                       153,817,365
Less current portion..............................................................................        (864,487)
                                                                                                    --------------
                                                                                                    $  152,952,878
                                                                                                    --------------
                                                                                                    --------------
</TABLE>


                                      F-67
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


3. LONG-TERM DEBT (CONTINUED)
    Maturities of long-term debt and capital lease obligations at December 31,
1997 are as follows:

<TABLE>
<S>                                                                             <C>
1998..........................................................................  $   864,487
1999..........................................................................      995,543
2000..........................................................................      819,774
2001..........................................................................   13,440,189
2002 and thereafter...........................................................  138,074,676
                                                                                -----------
                                                                                $154,194,669
                                                                                -----------
                                                                                -----------
</TABLE>

Prior to the issuance of the 11.625% senior unsecured notes (the "Senior
Notes"), the Company maintained agreements under which the Company had certain
term loans and a revolving line-of-credit facility (the "Line"). As additional
consideration for the term loans and the Line, the Company issued stock warrants
to purchase 413,457 and 254,435 shares of Class A and Class B common stock,
respectively (Note 6). Concurrent with the issuance of the Senior Notes on June
28, 1996 discussed below, the Company repaid the term loans and the Line,
purchased the outstanding warrants, and paid a prepayment penalty, all of which
aggregated to approximately $25,100,000. As a result of the early retirement of
debt, the Company incurred an extraordinary loss of $797,903, net of income tax
benefit of $460,864, during 1996. Subsequently, the agreements were terminated.

    Concurrent with the consummation of the Transkrit acquisition discussed in
Note 1, AmeriComm issued $100,000,000 aggregate principal amount of Senior Notes
due June 15, 2002. Interest is payable semiannually commencing December 31,
1996. The Senior Notes are senior obligations of AmeriComm and will be PARI
PASSU in right of payment to all future senior indebtedness. The indenture to
the Senior Notes limits the incurrence of additional debt by AmeriComm, does not
allow AmeriComm to pay any common stock dividends, and limits AmeriComm's
ability to redeem capital stock and to sell its assets, as defined. AmeriComm
may incur additional indebtedness, as defined, as long as its fixed charge
coverage ratio, as defined, is greater than certain minimum levels.

    Concurrent with the ADMI acquisition on April 24, 1997 as discussed in Note
1, AHI issued $35,000,000 aggregate principal amount of 12.5% senior notes
("Notes") due April 24, 2003. As inducement for accepting the Notes, the holders
of the Notes were issued 210,868 shares of Class A common stock (Note 6). The
common stock was valued at its fair value of $500,000 and recorded as a discount
to the face value of the Notes. The proceeds from the Notes were used to
purchase the outstanding 9% redeemable cumulative preferred stock (the
"Preferred Stock") (Note 5), pay transaction costs, and fund the ADMI
acquisition. The effective interest rate on the Notes, after considering the
above discount, is 12.74%.

    The Notes place certain restrictions on the Company's ability to incur
additional indebtedness or make future acquisitions. In addition, future
interest and principal payments by AHI are dependent primarily on the operations
of AmeriComm through payments to AHI as permitted under the Senior Notes. As a
result, the Company may pay a portion or all of any six quarterly interest
installments prior to April 24, 1999 by issuing additional notes ("PIK Notes")
with interest rates ranging from 12.5% to 13%. The initial interest installments
due June 30, 1997, September 30, 1997, and December 31, 1997

                                      F-68
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


3. LONG-TERM DEBT (CONTINUED)
were paid by the issuance of PIK Notes at 12.5% interest. The PIK Notes must be
redeemed prior to April 24, 2003. Borrowings under the Notes are subject to a
financial covenant with which the Company was in compliance as of December 31,
1997.

    Concurrent with the consummation of the Transkrit acquisition discussed in
Note 1, the Company entered into a revolving loan facility with Heller. The
facility provides borrowings based on the lesser of qualified accounts
receivable and inventories, as defined, or $25,000,000. Borrowings under the
revolving loan facility are subject to certain financial covenants that include,
among others, minimum fixed-charge coverage and total indebtedness to operating
cash flow ratio, as defined. The Company was in compliance with each covenant as
of December 31, 1997. As of December 31, 1997, $14,238,917 was available on the
revolving loan facility.

    Under the CIT capital lease payable, CIT has a first-perfected security
interest in certain equipment. At the end of the lease term, the Company will
have the option to purchase the equipment for $513,485. Under the GE capital
leases payable, GE has a first-perfected security interest in certain equipment.
At the end of each lease term, the Company will have the option to purchase the
equipment for an aggregate of $1,615,077. The capital leases are cross-defaulted
with other loan agreements if such default is not cured within 90 days following
the default.

    Interest expense on long-term debt and capital leases for the years ended
December 31, 1996 and 1997 and for the six-month period ended June 26, 1998 was
approximately $8,138,000, $17,023,000 and $9,677,000, respectively, including
$564,000, $1,067,000 and $552,000, respectively, of deferred finance cost
amortization.

4. INCOME TAXES

    The income tax benefits for the years ended December 31, 1996 and 1997 and
for the six-month period ended June 26, 1998 represent the income tax benefit
from operating losses. For the year ended December 31, 1996, the income tax
benefit presented consisted of deferred tax benefits. For the year ended
December 31, 1997, the income tax benefit presented consisted of a deferred tax
benefit of $1,205,134 and a current tax provision of $206,669. For the six-month
period ended June 26, 1998, the income tax benefit presented consisted of a
deferred tax benefit of $3,163,361 and a current tax provision of $45,925.

                                      F-69
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1997,
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)
                  AND THE SIX-MONTH PERIOD ENDED JUNE 26, 1998


4. INCOME TAXES (CONTINUED)
    The reconciliation of the federal statutory income tax rate to the Company's
effective income tax rate for the years ended December 31, 1996 and 1997 and for
the six-month period ended June 26, 1998 for income taxes is as follows:

<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31,      SIX-MONTH
                                                                         --------------------------  PERIOD ENDED
                                                                            1996          1997       JUNE 26, 1998
                                                                         -----------  -------------  -------------
<S>                                                                      <C>          <C>            <C>
Federal tax benefit at statutory rate..................................  $  (751,794) $  (1,798,889) $  (3,471,672)
State, net of federal benefit..........................................      (59,378)       206,669         45,925
Nondeductible amortization.............................................      164,139        367,460        176,921
Nondeductible expenses.................................................       42,854         69,920        286,227
Other, net.............................................................      (22,560)       156,375       (154,837)
                                                                         -----------  -------------  -------------
                                                                         -----------  -------------  -------------
Actual income tax benefit..............................................  $  (626,739) $    (998,465) $  (3,117,436)
                                                                         -----------  -------------  -------------
                                                                         -----------  -------------  -------------
Effective tax rate.....................................................           28%            19%            31%
                                                                         -----------  -------------  -------------
                                                                         -----------  -------------  -------------
</TABLE>

                                      F-70
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


4. INCOME TAXES (CONTINUED)

    Significant components of the Company's net deferred tax liabilities as of
December 31, 1997 are as follows:


<TABLE>
<CAPTION>
                                                                                     1997
                                                                                 -------------
<S>                                                                              <C>
Deferred tax assets (liabilities):
  Net operating loss carryforwards.............................................  $   3,348,135
  Book basis in property over tax basis........................................     (6,932,000)
  Resident address lists.......................................................     (2,400,000)
  Patents......................................................................       (998,000)
  Inventories..................................................................       (497,000)
  Goodwill.....................................................................       (261,000)
  Prepaid pension cost.........................................................       (774,000)
  Covenant not to compete......................................................      1,413,000
  Interest paid with in-kind notes.............................................      1,169,000
  Employee benefit accruals....................................................        917,000
  Liabilities not currently deductible.........................................        402,000
  Allowance for doubtful accounts..............................................        309,000
  Other, net...................................................................       (159,954)
                                                                                 -------------
  Net deferred tax liabilities.................................................  $  (4,463,819)
                                                                                 -------------
                                                                                 -------------
</TABLE>


    The net operating loss carryforwards of $15,926,000 will be used to offset
future taxable income, subject to their expirations, beginning in 2004 and
continuing through 2013. Any future issuance of stock by the Company could
result in an ownership change, as defined by the Tax Reform Act of 1986, and
could limit utilization of net operating loss carryforwards. Also, benefits
derived from using net operating loss carryforwards to offset any taxes
calculated as alternative minimum tax could be less than the recorded amount of
the net operating loss carryforwards. Although realization is not assured,
management believes all net operating loss carryforwards will be realized.

5. REDEEMABLE 9% CUMULATIVE PREFERRED STOCK


    On June 28, 1996, the Company issued 10,000 shares of 9% redeemable
cumulative preferred stock (the "Preferred Stock") and warrants (Note 6) to the
preferred shareholders for $10,000,000, less issuance costs. The Preferred Stock
had no voting rights and was recorded at fair value on the date of the issuance,
less transaction costs. The excess of the liquidation preference over the
carrying value was being accreted over the life of the Preferred Stock resulting
in charges of approximately $38,000 and $19,000 for the year ended December 31,
1996 and 1997, respectively. Dividends of $450,000 and $285,000 were paid in
1996 and 1997, respectively.


    In conjunction with the issuance of the Notes, the Preferred Stock was
redeemed for $10,000,000 in April 1997. As a result of the redemption of the
Preferred Stock, the Company incurred a charge of

                                      F-71
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


5. REDEEMABLE 9% CUMULATIVE PREFERRED STOCK (CONTINUED)
approximately $560,000 for the excess of the liquidation value over the carrying
value which was reflected in the consolidated statements of operations as
additional dividends.

6. CAPITAL STOCK AND WARRANTS

    Each share of Class B common stock is convertible into one share of Class A
common stock at the option of the holder. All dividends declared by the board of
directors are shared ratably by Class A and B stockholders. Upon liquidation,
the Class A and B stockholders would share ratably in any proceeds. Class B
common stock is nonvoting.

    In conjunction with certain credit agreements existing prior to June 28,
1996, the Company issued warrants to purchase 413,457, and 254,435 shares of
Class A and Class B common stock, respectively, at an exercise price of $.01
(Note 3). The warrants were valued at their fair value, as determined by the
board of directors on the date of grant. The difference between the fair market
value of the warrants at the issue date and the estimated redemption value was
accreted as a direct charge to accumulated deficit. In conjunction with the
issuance of the Senior Notes on June 28, 1996 (Note 3), the Company purchased
the outstanding warrants for $1,938,402 and recorded a charge of $641,170 to
accumulated deficit.

    In conjunction with the issuance of 10,000 shares of Preferred Stock (Note
5), the Company issued warrants to the preferred shareholders to purchase
132,240 shares of Class A common stock. The warrants were valued at their fair
value, as determined by the board of directors on the date of the grant, and
recorded as a discount to the Preferred Stock. In conjunction with the issuance
of the Notes (Note 3), the Company issued additional warrants to purchase 11,349
shares of Class A common stock. The warrants were valued at their fair value, as
determined by the board of directors, on the date of the grant and were recorded
as a charge to accumulated deficit. The 143,589 warrants may be exercised at any
time through June 30, 2004 at $.01 per share, subject to adjustment pursuant to
the terms of the warrant agreement. The Company has reserved 143,589 shares of
its Class A common stock for the exercise of these warrants.

    During 1997, the Company purchased aggregate principle and interest 6%
nonrecourse notes from MDC Management Company II, L.P. ("MDC"), an affiliate,
for $493,132. The holders of these notes are shareholders of the Company, and
accordingly, the notes and all accrued interest have been recorded as an
increase to stockholders' deficit.

    Effective June 28, 1996, the board of directors adopted the AmeriComm
Holdings, Inc. 1996 Stock Option Plan. During 1996 and 1997, the board of
directors granted options to purchase 244,889 and 39,265 shares, respectively,
of Class A common stock at an exercise price ranging from $2.62 to $5.38 per
share, the estimated fair value at the date of grant, to certain employees and
directors of the Company. As of December 31, 1997, there are 255,286 options
outstanding. The options vest based on time and based upon the profitability and
the liquidation value of the Company if it is sold to a third party. During 1996
and 1997, 28,868 and 0 options vested and were exercised, respectively.

                                      F-72
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


6. CAPITAL STOCK AND WARRANTS (CONTINUED)
Effective January 28, 1997, the board of directors adopted the AmeriComm
Holdings, Inc. 1997 Stock Option Plan for Directors. During 1997, the board of
directors granted options to purchase 10,350 shares of Class A common stock at
an exercise price of $5.38 per share, the estimated fair value at the date of
grant, to certain directors of the Company. The options vest based on time or in
the event of a change in control of the Company, as defined. As of December 31,
1997, 2,898 options were vested and are exercisable.

    The Company accounts for its stock option plans in accordance with
Accounting Principles Board ("APB") Opinion No. 25, "Accounting for Stock Issued
to Employees," under which no compensation was recognized during 1996, 1997 and
1998. In 1996, the Company adopted Statement of Financial Accounting Standards
("SFAS") No. 123, "Accounting for Stock-Based Compensation," for disclosure
purposes. In accordance with the disclosure requirements of SFAS No. 123, the
Company is required to calculate pro forma compensation cost of all stock
options granted using an option-pricing model. Accordingly, the fair value of
the stock option grants has been estimated as of the grant dates under the
minimum value method using the following weighted average assumptions for 1996,
1997 and 1998: a risk-free interest rate of approximately 6.4%, dividend yield
of 0%, volatility of 0%, and expected life of 4.5 years. Using these
assumptions, the fair value of the stock options at the dates of grant was $0.
As a result, there is no pro forma compensation expense.

7. RELATED-PARTY TRANSACTIONS

FEES TO AFFILIATE

    The Company maintains an Advisory Services Agreement (the "Agreement") with
MDC. Under the Agreement, MDC provides certain consulting, financial, and
managerial functions for a $250,000 annual fee through June 28, 1996 and a
$350,000 annual fee thereafter. In 1996 and 1997, $862,000 and $350,000,
respectively, were paid. For the six-month period ended June 26, 1998, $175,000
was paid. No payments shall be made by the Company to MDC under the Agreement if
there is an event of default, as defined, under the revolving loan facility,
Senior Notes, or the Notes (Note 3). As of December 31, 1997, there are no such
events of default. The Agreement expires December 31, 2000 and is renewable
thereafter, unless terminated by the Company for justifiable cause, as defined.

    During 1996, for services related to the acquisition of Transkrit (Note 1)
and the issuance of the Senior Notes (Note 3), the Company paid MDC $500,000, of
which $350,000 has been recorded as deferred financing costs. In addition, for
services related to the acquisition of ADMI in 1997 (Note 1) and the issuance of
the Senior Notes (Note 3), the Company paid MDC $652,000, of which $100,000 has
been recorded as deferred financing costs.

STOCKHOLDERS' AGREEMENT

    Certain officers and former officers of the Company purchased and own as of
December 31, 1997 an aggregate of 259,421 shares of Class A common stock,
representing 10% of the voting common stock of the Company for the periods
shown. The stock was purchased at a price ranging from $4.33 to $4.63 per share,
the fair value at the date of such purchases. Such stock was purchased through a
cash

                                      F-73
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


7. RELATED-PARTY TRANSACTIONS (CONTINUED)
payment and the acceptance of 6% nonrecourse notes by MDC in 1996 and prior and
by the Company in 1997 (Note 6).

    All stockholders are subject to the terms of a stockholders' agreement. This
agreement restricts the stockholders' ability to sell, transfer, and assign the
common stock, with the Company having the first right of purchase. The holders
of the stock may be forced to sell the shares to the Company under certain
conditions. In addition, on expiration of a stockholder's employment with the
Company, the Company has the option to buy back the stockholder's common stock
at a specified price primarily based on either the cost of the shares or the
book value of the Company.

8. EMPLOYEE BENEFIT PLANS

DEFINED BENEFIT PLANS

    The Company has a defined benefit pension plan ("The Employees' Retirement
Plan of National Fiberstok Corporation") covering certain employees. On December
20, 1993, the Company amended the plan, freezing future participation to any new
employees of the Company effective December 31, 1993. Effective December 31,
1994, the Company again amended the plan, freezing future accrual of benefits
for all participants. In conjunction with this agreement, all participants of
the plan were retroactively vested.

    The funded status of the plan as of December 31, 1997 is as follows:

<TABLE>
<CAPTION>
                                                                                     1997
                                                                                --------------
<S>                                                                             <C>
Accumulated projected benefit obligation......................................  $  (18,292,100)
Plan assets at fair value.....................................................      19,510,900
                                                                                --------------
Plan assets greater than projected benefit obligation.........................       1,218,800
Unrecognized net loss from past experience....................................         209,300
                                                                                --------------
Prepaid pension cost..........................................................  $    1,428,100
                                                                                --------------
                                                                                --------------
</TABLE>

    The weighted average discount rate used to measure the accumulated projected
benefit obligation was 7.25% for 1997. The expected long-term rate of return on
assets was 9% for 1997.

                                      F-74
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


8. EMPLOYEE BENEFIT PLANS (CONTINUED)
    Net periodic pension costs for the years ended December 31, 1996 and 1997
and for the six-month period ended June 26,1998 include the following:

<TABLE>
<CAPTION>
                                                                         YEAR ENDED DECEMBER 31,       SIX-MONTH
                                                                       ----------------------------  PERIOD ENDED
                                                                           1996           1997       JUNE 26, 1998
                                                                       -------------  -------------  -------------
<S>                                                                    <C>            <C>            <C>
Service cost-benefits earned during the period.......................  $          --  $          --   $        --
Interest cost on projected benefit obligation........................      1,266,209      1,242,200       618,900
Actual return on plan assets.........................................     (1,252,658)    (1,556,899)     (862,800)
Net amortization on plan assets......................................       (204,216)            --            --
                                                                       -------------  -------------  -------------
                                                                       $    (190,665) $    (314,699)  $  (243,900)
                                                                       -------------  -------------  -------------
                                                                       -------------  -------------  -------------
</TABLE>

    The Company has another defined benefit pension plan ("The Transkrit
Corporation Employees' Pension Plan") covering certain employees. Effective
April 30, 1997, the Company amended the plan, freezing future benefits for
participants at certain locations. In conjunction with this agreement, the
participants with frozen future benefits were retroactively vested. Normal
retirement age is 65, but a provision is made for early retirement. Benefits are
based on the employee's compensation level and years of service. The Company
makes annual contributions to the plan equal to the maximum amount that can be
deducted for income tax purposes.

    The 1997 projected benefit obligation was computed using the projected unit
credit method, assuming a discount rate on benefit obligations of 7.25% in 1997.
The expected long-term rate of return on plan assets is 9% for 1997 and annual
salary increases is 4% over the remaining service lives of the employees in the
plan for 1997.

    The funded status of the plan as of December 31, 1997 is as follows:


<TABLE>
<CAPTION>
                                                                                     1997
                                                                                 -------------
<S>                                                                              <C>
Actuarial present value of benefit obligations:
  Accumulated projected benefit obligation, including vested benefits of
    $2,679,000.................................................................  $  (2,817,000)
                                                                                 -------------
                                                                                 -------------
Projected benefit obligation...................................................  $  (4,470,000)
Plan assets at fair value......................................................      5,631,000
                                                                                 -------------
Plan assets greater than projected benefit obligation..........................      1,161,000
Unrecognized net gain..........................................................       (508,000)
                                                                                 -------------
Prepaid pension cost...........................................................  $     653,000
                                                                                 -------------
                                                                                 -------------
</TABLE>


                                      F-75
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


8. EMPLOYEE BENEFIT PLANS (CONTINUED)
    Net periodic pension costs for the years ended December 31, 1996 and 1997
and for the six-month period ended June 26, 1998 include the following:

<TABLE>
<CAPTION>
                                                                                1996         1997         1998
                                                                             -----------  -----------  -----------
<S>                                                                          <C>          <C>          <C>
Service cost-benefits earned during the period.............................  $   230,000  $   415,000  $   197,400
Interest cost on projected benefit obligation..............................      143,000      287,000      137,800
Actual return on plan assets...............................................     (227,000)    (444,000)    (236,200)
Recognition of curtailment gain............................................           --      (93,000)          --
Net amortization on plan assets............................................       52,000           --       (9,500)
                                                                             -----------  -----------  -----------
                                                                             $   198,000  $   165,000  $    89,500
                                                                             -----------  -----------  -----------
                                                                             -----------  -----------  -----------
</TABLE>

DEFERRED COMPENSATION PLANS

    The Company has unfunded deferred compensation plans that provide retirement
benefits to certain current and former employees. The plans provide retirement
benefits generally based on the service provided by the employees to the
Company. Benefits are vested as service is provided. The Company provides for
these plans during the related service lives of the participants at amounts
sufficient to accrue the present value of benefits earned to their retirement
dates. Effective December 31, 1994, the Company froze future benefit accruals
under certain of these deferred compensation agreements. Included in the
accompanying consolidated balance sheets are liabilities of $592,000 for these
plans as of December 31, 1997.

DEFINED CONTRIBUTION PLANS

    The Company sponsors several voluntary 401(k) savings plans covering all
eligible employees at certain locations. The plans include provisions that allow
employees to make pretax contributions ranging from 1% to 15% of the employee's
wages. Maximum pretax contributions are capped at 10% or 15% of the employee's
wages, depending on the location. The Company matches between 15% and 60% of
employee contributions up to 4% to 6% of the eligible employee's wages, which
varies by location. The Company recorded an expense of approximately $421,000
and $979,000 for the years ended December 31, 1996 and 1997, respectively, and
$643,000 for the six-month period ended June 26, 1998 as a result of
contributions to the plan.

    Effective January 1, 1998, the Company consolidated its various 401(k)
savings plans into a single plan. Substantially all of the benefits available to
participants of the plan have been standardized as of January 1, 1998, with the
exception of the Company's matching contribution, which varies by location.

POSTRETIREMENT BENEFITS

    The Company provides certain health care and life insurance benefits for
certain retired individuals. The Company accounts for these benefits in
accordance with SFAS No. 106, "Employers' Accounting for Postretirement Benefits
Other Than Pensions." The plan was frozen in 1993, and all eligible

                                      F-76
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


8. EMPLOYEE BENEFIT PLANS (CONTINUED)
participants in the plan are retired. The accrued postretirement benefit
obligation at December 31, 1997 was $478,000.

    Assumptions used in the computation of postretirement benefit expense and
the related obligation are as follows:

<TABLE>
<CAPTION>
                                                                                                              1997
                                                                                                            ---------
<S>                                                                                                         <C>
Discount rate used to determine accumulated postretirement benefit obligation.............................       7.75%
Initial health care cost trend rate.......................................................................         13%
Ultimate health care cost trend rate......................................................................          5%
Year ultimate health care cost trend rate reached.........................................................       2009
</TABLE>

    If the health care trend rates increased 1% for all future years, the
accumulated postretirement benefit obligation as of December 31, 1997 would have
increased by 4%. The effect of such a change on the interest cost for 1997 would
have been an increase of approximately $17,000.

9. COMMITMENTS AND CONTINGENCIES

OPERATING LEASES

    The Company has certain noncancelable operating leases for office and plant
facilities and office equipment. The total rental expense was $826,000,
$1,669,000 and $1,271,000 for the years ended December 31, 1996 and 1997 and for
the six-month period ended June 26, 1998, respectively. Minimum annual rental
payments remaining under noncancelable operating leases as of June 26, 1998 are
as follows:

<TABLE>
<S>                                                                               <C>
1998............................................................................  $1,254,000
1999............................................................................  1,905,000
2000............................................................................  1,104,000
2001............................................................................    534,000
2002............................................................................    273,000
                                                                                  ---------
                                                                                  $5,070,000
                                                                                  ---------
                                                                                  ---------
</TABLE>

ENVIRONMENTAL LIABILITY

    In January 1988 the Company was notified by the United States Environmental
Protection Agency ("EPA") that it was potentially liable for costs incurred by
the EPA in responding to the Dixie Caverns County Landfill in Roanoke County,
Virginia. Subsequently, Roanoke County expended its funds to clean the Dixie
Cavern site to satisfy the EPA's notification. Roanoke County then filed suit
against the potentially responsible parties ("PRP's"); which included the
Company, to recover the funds it has expended in cleaning the site. Management
believes that the Company's potential liability in connection with this site
will not be material, based upon the amount and nature of the waste alleged to
be attributable to it and the number of other financially viable PRP's.

                                      F-77
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


9. COMMITMENTS AND CONTINGENCIES (CONTINUED)
LITIGATION

    The Company is party to various litigation matters incidental to the conduct
of its business. The Company does not believe that the outcome of any of the
matters in which it is currently involved will have a material adverse effect on
the financial condition or results of operations of the Company.

10. RESTATEMENT


    Subsequent to the issuance of the Company's consolidated financial
statements for the year ended December 31, 1997 and the six-month period ended
June 26, 1998 (previously issued as unaudited), it was determined that the
reported statements of operations were inflated by the misstatement of various
assets and liabilities. As a result, the accompanying consolidated financial
statements as of December 31, 1997 and for the year then ended and as of June
26, 1998 and for the six-month period then ended, present the restated results.


                                      F-78
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


10. RESTATEMENT (CONTINUED)
    A summary of the effects of the restatements follows (amounts in thousands):

                           CONSOLIDATED BALANCE SHEET
                            AS OF DECEMBER 31, 1997

<TABLE>
<CAPTION>
                                                                                             AS
                                                                                         PREVIOUSLY        AS
                                                                                          REPORTED      RESTATED
                                                                                          (AUDITED)     (AUDITED)
                                                                                        -------------  -----------
<S>                                                                                     <C>            <C>
CURRENT ASSETS:
  Cash................................................................................   $     1,314    $   1,218
  Accounts receivable, net............................................................        27,943       27,943
  Income tax receivable...............................................................           497          497
  Inventories.........................................................................        13,331       13,331
  Deferred income taxes...............................................................           509          509
  Other...............................................................................         3,037        2,997
                                                                                        -------------  -----------
    Total current assets..............................................................        46,631       46,495
                                                                                        -------------  -----------
PROPERTY AND EQUIPMENT, NET...........................................................        51,194       51,194
                                                                                        -------------  -----------
OTHER ASSETS..........................................................................        78,793       78,973
                                                                                        -------------  -----------
    Total assets......................................................................   $   176,618    $ 176,662
                                                                                        -------------  -----------
                                                                                        -------------  -----------
CURRENT LIABILITIES:
  Current portion of long-term debt...................................................   $       864    $     864
  Bank overdraft......................................................................         4,624        5,066
  Accounts payable....................................................................         4,899        4,899
  Accrued employee compensation.......................................................         4,873        4,873
  Other accrued expenses..............................................................         4,767        5,160
                                                                                        -------------  -----------
    Total current liabilities.........................................................        20,027       20,862
                                                                                        -------------  -----------
NONCURRENT LIABILITIES................................................................         6,502        6,166
                                                                                        -------------  -----------
LONG-TERM DEBT........................................................................       152,943      152,953
                                                                                        -------------  -----------
STOCKHOLDERS' DEFICIT:
  Common stock........................................................................            --           --
  Additional paid-in capital..........................................................        13,957       13,957
  Warrants outstanding................................................................           347          347
  Accumulated deficit.................................................................       (16,285)     (16,750)
  Treasury stock......................................................................          (286)        (286)
  Notes receivable due from stockholders..............................................          (587)        (587)
                                                                                        -------------  -----------
    Total stockholders' deficit.......................................................        (2,854)      (3,319)
                                                                                        -------------  -----------
      Total liabilities and stockholders' deficit.....................................   $   176,618    $ 176,662
                                                                                        -------------  -----------
                                                                                        -------------  -----------
</TABLE>

                                      F-79
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


10. RESTATEMENT (CONTINUED)
                      CONSOLIDATED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1997

<TABLE>
<CAPTION>
                                                                                             AS
                                                                                         PREVIOUSLY        AS
                                                                                          REPORTED      RESTATED
                                                                                          (AUDITED)     (AUDITED)
                                                                                        -------------  -----------
<S>                                                                                     <C>            <C>
Net sales.............................................................................   $   191,091    $ 191,091
Cost of products sold.................................................................       133,598      133,598
                                                                                        -------------  -----------
Gross profit..........................................................................        57,493       57,493
Operating expenses....................................................................        44,985       45,761
                                                                                        -------------  -----------
Income from operations................................................................        12,508       11,732
Interest expense......................................................................        17,023       17,022
                                                                                        -------------  -----------
Loss before income tax benefit........................................................        (4,515)      (5,290)
Income tax benefit....................................................................          (688)        (998)
                                                                                        -------------  -----------
Net loss..............................................................................        (3,827)      (4,292)
Redeemable cumulative preferred stock accretion and dividends.........................           864          864
                                                                                        -------------  -----------
Net loss attributable to common stock.................................................   $    (4,691)   $  (5,156)
                                                                                        -------------  -----------
                                                                                        -------------  -----------
</TABLE>

                                      F-80
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


10. RESTATEMENT (CONTINUED)
                           CONSOLIDATED BALANCE SHEET
                              AS OF JUNE 26, 1998

<TABLE>
<CAPTION>
                                                                                             AS
                                                                                         PREVIOUSLY        AS
                                                                                          REPORTED      RESTATED
                                                                                          (AUDITED)     (AUDITED)
                                                                                        -------------  -----------
<S>                                                                                     <C>            <C>
CURRENT ASSETS:
  Cash................................................................................   $     2,554    $   1,755
  Accounts receivable, net............................................................        24,451       24,451
  Income tax receivable...............................................................           487          487
  Inventories.........................................................................        13,847       13,847
  Deferred income taxes...............................................................           802          802
  Other...............................................................................         3,059        3,009
                                                                                        -------------  -----------
    Total current assets..............................................................   $    45,200       44,351
                                                                                        -------------  -----------
PROPERTY AND EQUIPMENT, NET...........................................................        52,767       52,767
                                                                                        -------------  -----------
OTHER ASSETS..........................................................................        79,408       79,632
                                                                                        -------------  -----------
    Total assets......................................................................   $   177,375    $ 176,750
                                                                                        -------------  -----------
                                                                                        -------------  -----------
</TABLE>

<TABLE>
<S>                                                                       <C>        <C>
CURRENT LIABILITIES:
  Current portion of long-term debt.....................................  $     920  $     922
  Bank overdraft........................................................      3,658      4,400
  Accounts payable......................................................      6,071      6,071
  Accrued employee compensation.........................................      3,169      3,169
  Other accrued expenses................................................      5,344      5,958
                                                                          ---------  ---------
    Total current liabilities...........................................     19,162     20,520
                                                                          ---------  ---------
NONCURRENT LIABILITIES..................................................      4,423      3,612
                                                                          ---------  ---------
LONG-TERM DEBT..........................................................    162,983    163,002
                                                                          ---------  ---------
STOCKHOLDERS' DEFICIT:
  Common stock..........................................................         --         --
  Additional paid-in capital............................................     13,957     13,957
  Warrants outstanding..................................................        347        347
  Accumulated deficit...................................................    (22,652)   (23,843)
  Treasury stock........................................................       (286)      (286)
  Notes receivable due from stockholders................................       (559)      (559)
                                                                          ---------  ---------
    Total stockholders' deficit.........................................     (9,193)   (10,384)
                                                                          ---------  ---------
    Total liabilities and stockholders' deficit.........................  $ 177,375  $ 176,750
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>

                                      F-81
<PAGE>
                    AMERICOMM HOLDINGS, INC. AND SUBSIDIARY

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                FOR THE YEARS ENDED DECEMBER 31, 1996, AND 1997,
          THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED) AND
            THE THREE-MONTH PERIOD ENDED MARCH 31, 1998 (UNAUDITED)


10. RESTATEMENT (CONTINUED)
                      CONSOLIDATED STATEMENT OF OPERATIONS
                     FOR THE SIX-MONTHS ENDED JUNE 26, 1998

<TABLE>
<CAPTION>
                                                                                             AS
                                                                                         PREVIOUSLY        AS
                                                                                          REPORTED      RESTATED
                                                                                          (AUDITED)     (AUDITED)
                                                                                        -------------  -----------
<S>                                                                                     <C>            <C>
Net sales.............................................................................    $  93,081     $  93,081
Cost of products sold.................................................................       67,992        67,992
                                                                                        -------------  -----------
  Gross profit........................................................................       25,089        25,089
Operating expenses....................................................................       24,413        25,622
                                                                                        -------------  -----------
Income (loss) from operations.........................................................          676          (533)
Interest expense......................................................................        9,677         9,677
                                                                                        -------------  -----------
Loss before income tax benefit........................................................       (9,001)      (10,210)
Income tax benefit....................................................................       (2,634)       (3,117)
                                                                                        -------------  -----------
Net loss..............................................................................    $  (6,367)    $  (7,093)
                                                                                        -------------  -----------
                                                                                        -------------  -----------
</TABLE>

11. SUBSEQUENT EVENT

SALE OF AMERICOMM HOLDINGS, INC. AND SUBSIDIARY


    On May 12, 1998, McCown De Leeuw & Co. IV, L.P. ("MDC IV"), an affiliated
fund of the Company's majority shareholder, formed DIMAC Holdings Inc.,
("Holdings"). Holdings then formed a wholly owned subsidiary, DIMAC Corporation
("DIMAC"). In addition, DIMAC formed a wholly owned subsidiary, DMAC Merger
Corporation ("DMC"). On June 26, 1998, warrants to purchase 210,868 shares of
Class A common stock and options to purchase 147,398 shares of Class A common
stock were exercised. Concurrently, DMC acquired all of the issued and
outstanding capital stock of the Company for $203.8 million plus transaction
costs, including assumed indebtedness of $164.2 million. DMC then merged into
the Company.


                                      F-82
<PAGE>
                          INDEPENDENT AUDITORS' REPORT

To the Board of Directors of
AmeriComm Direct Marketing, Inc.


    We have audited the accompanying balance sheets of AmeriComm Direct
Marketing, Inc. as of December 31, 1995 and 1996, and the related statements of
income, stockholders' equity and of cash flows for the years then ended. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.


    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


    In our opinion, such financial statements present fairly, in all material
respects, the financial position of AmeriComm Direct Marketing, Inc. as of
December 31, 1995 and 1996 and the results of its operations and its cash flows
for the years then ended, in conformity with generally accepted accounting
principles.


                                          Deloitte & Touche LLP

Louisville, Kentucky
February 21, 1997

                                      F-83
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                                 BALANCE SHEETS

           DECEMBER 31, 1995 AND 1996 AND MARCH 31, 1997 (UNAUDITED)

                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                     DECEMBER 31        MARCH 31,
                                                                                 --------------------     1997
                                                                                   1995       1996     (UNAUDITED)
                                                                                 ---------  ---------  -----------
<S>                                                                              <C>        <C>        <C>
                                                      ASSETS
CURRENT ASSETS:
  Cash and cash equivalents....................................................  $     770  $   3,836   $   4,373
  Debt security................................................................      1,073
  Receivables:
    Trade (net of allowance for doubtful accounts of $211, $169 and $202,
      respectively)............................................................      3,520      4,266       3,594
    Other......................................................................        106        132         119
  Postage permits, meters and deposits.........................................        642        383         690
  Supply inventory.............................................................        445        340         251
  Deferred tax assets..........................................................        242     --          --
  Other........................................................................        107        125         148
                                                                                 ---------  ---------  -----------
    Total current assets.......................................................      6,905      9,082       9,175
PROPERTY AND EQUIPMENT--net....................................................      1,920      2,066       2,153
INVESTMENT IN EQUITY SECURITIES................................................        707      1,072       1,048
OTHER ASSETS...................................................................        552        364         304
                                                                                 ---------  ---------  -----------
TOTAL..........................................................................  $  10,084  $  12,584   $  12,680
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------

                                       LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable.............................................................  $   1,340  $   1,900   $   1,572
  Accrued expenses.............................................................        807      1,135       1,009
  Customer postage advances....................................................        702        499         690
  Current maturities of:
    Obligations under capital leases...........................................         45         26          19
    Notes payable..............................................................        134        133         133
                                                                                 ---------  ---------  -----------
      Total current liabilities................................................      3,028      3,693       3,423
                                                                                 ---------  ---------  -----------
LONG-TERM DEBT:
  Obligations under capital leases.............................................         29     --          --
  Notes payable................................................................        268        138         105
                                                                                 ---------  ---------  -----------
    Total long-term debt.......................................................        297        138         105
                                                                                 ---------  ---------  -----------
    Total liabilities..........................................................      3,325      3,831       3,528
                                                                                 ---------  ---------  -----------
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
  Common stock, no par; 3 shares authorized....................................          5          5           5
  Retained earnings............................................................      6,754      8,748       9,147
                                                                                 ---------  ---------  -----------
    Total stockholders' equity.................................................      6,759      8,753       9,152
                                                                                 ---------  ---------  -----------
  TOTAL........................................................................  $  10,084  $  12,584   $  12,680
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------
</TABLE>

        The accompanying notes are an integral part of these statements.

                                      F-84
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                              STATEMENTS OF INCOME


                 FOR THE YEARS ENDED DECEMBER 31, 1995 AND 1996
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1996 AND 1997 (UNAUDITED)


                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                              DECEMBER 31,           MARCH 31,
                                                                          --------------------  --------------------
<S>                                                                       <C>        <C>        <C>        <C>
                                                                            1995       1996       1996       1997
                                                                          ---------  ---------  ---------  ---------

<CAPTION>
                                                                                                    (UNAUDITED)
<S>                                                                       <C>        <C>        <C>        <C>
REVENUES................................................................  $  21,013  $  26,485  $   5,714  $   6,524
COST OF SALES...........................................................     14,937     18,140      4,002      4,421
                                                                          ---------  ---------  ---------  ---------
GROSS PROFIT............................................................      6,076      8,345      1,712      2,103
SELLING EXPENSES........................................................      2,129      2,439        515        606
GENERAL AND ADMINISTRATIVE EXPENSES.....................................      2,319      3,376        665        866
                                                                          ---------  ---------  ---------  ---------
OPERATING INCOME........................................................      1,628      2,530        532        631
                                                                          ---------  ---------  ---------  ---------
OTHER INCOME (EXPENSES):
  Consulting and other fees.............................................      1,325         21         21         --
  Interest expense......................................................        (50)       (45)       (14)        (6)
  Other.................................................................        (18)       140         20        (26)
                                                                          ---------  ---------  ---------  ---------
    Net other income (expense)..........................................      1,257        116         27        (32)
                                                                          ---------  ---------  ---------  ---------
INCOME BEFORE PROVISION FOR INCOME TAXES................................      2,885      2,646        559        599
PROVISION FOR INCOME TAXES..............................................      1,100        390        390         --
                                                                          ---------  ---------  ---------  ---------
NET INCOME..............................................................  $   1,785  $   2,256  $     169  $     599
                                                                          ---------  ---------  ---------  ---------
                                                                          ---------  ---------  ---------  ---------
</TABLE>


        The accompanying notes are an integral part of these statements.

                                      F-85
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                       STATEMENTS OF STOCKHOLDERS' EQUITY


             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)



<TABLE>
<CAPTION>
                                                                               COMMON STOCK
                                                                         ------------------------
                                                                          NUMBER OF                 RETAINED
                                                                           SHARES       AMOUNT      EARNINGS      TOTAL
                                                                         -----------  -----------  -----------  ---------
<S>                                                                      <C>          <C>          <C>          <C>
BALANCE AT JANUARY 1, 1995.............................................           1            5        4,969       4,974
  Net income...........................................................          --                     1,785       1,785
                                                                              -----        -----   -----------  ---------
BALANCE, DECEMBER 31, 1995.............................................           1            5        6,754       6,759
  Distributions to stockholder.........................................          --                      (262)       (262)
  Net income...........................................................          --                     2,256       2,256
                                                                              -----        -----   -----------  ---------
BALANCE, DECEMBER 31, 1996.............................................           1    $       5    $   8,748   $   8,753
                                                                              -----        -----   -----------  ---------
                                                                              -----        -----   -----------  ---------
</TABLE>


        The accompanying notes are an integral part of these statements.

                                      F-86
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                            STATEMENTS OF CASH FLOWS


                 FOR THE YEARS ENDED DECEMBER 31, 1995 AND 1996
     AND THE THREE-MONTH PERIODS ENDED MARCH 31, 1996 AND 1997 (UNAUDITED)


                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,           MARCH 31,
                                                                             --------------------  --------------------
                                                                               1995       1996       1996       1997
                                                                             ---------  ---------  ---------  ---------
<S>                                                                          <C>        <C>        <C>        <C>
                                                                                                       (UNAUDITED)
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income.................................................................  $   1,785  $   2,256  $     599  $     169
Adjustments to reconcile net income to net cash provided by operating
  activities:
  Deferred taxes...........................................................        (61)       390         --        390
  (Gain) loss on sales of property and equipment...........................         (4)         5         50         --
  Depreciation and amortization............................................        605        754        172        159
  Changes in assets and liabilities:
  Receivables..............................................................       (459)      (772)       685       (391)
  Postage permits, meters and deposits.....................................       (167)       259       (307)       (87)
  Supply inventory.........................................................       (172)       105         89         22
  Other current assets.....................................................         32        (18)       (23)       (34)
  Other assets.............................................................       (359)         3
  Accounts payable.........................................................        879        560       (328)        62
  Accrued expenses.........................................................       (181)       328       (126)      (116)
  Customer postage advances................................................        156       (203)       191        214
                                                                             ---------  ---------  ---------  ---------
    Net cash provided by operating activities..............................      2,054      3,667      1,002        388
                                                                             ---------  ---------  ---------  ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
Maturity of debt security..................................................         --      1,073         --      1,073
Proceeds from the sales of property and equipment..........................          8          1          0          0
Purchases of equipment.....................................................       (797)      (869)      (249)      (425)
Purchases of investments...................................................     (1,423)      (365)        24        (45)
                                                                             ---------  ---------  ---------  ---------
    Net cash provided by (used in) investing activities....................     (2,212)      (160)      (225)       603
                                                                             ---------  ---------  ---------  ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments:
  Notes payable............................................................       (100)      (131)       (33)       (31)
  Obligations under capital leases.........................................        (94)       (48)        (7)       (14)
Proceeds from issuance of notes payable....................................        135         --         --         --
Distributions to stockholder...............................................         --       (262)      (200)        --
                                                                             ---------  ---------  ---------  ---------
    Net cash used in financing activities..................................        (59)      (441)      (240)       (45)
                                                                             ---------  ---------  ---------  ---------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS.......................       (217)     3,066        537        946
CASH AND CASH EQUIVALENTS:
  Beginning of period......................................................        987        770      3,836        770
                                                                             ---------  ---------  ---------  ---------
  End of period............................................................  $     770  $   3,836  $   4,373  $   1,716
                                                                             ---------  ---------  ---------  ---------
                                                                             ---------  ---------  ---------  ---------
SUPPLEMENTAL INFORMATION:
  Cash paid for interest...................................................  $      50  $      45
                                                                             ---------  ---------
                                                                             ---------  ---------
  Cash paid for income taxes...............................................  $   1,277
                                                                             ---------
                                                                             ---------
</TABLE>



        The accompanying notes are an integral part of these statements.


                                      F-87
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                         NOTES TO FINANCIAL STATEMENTS


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    ORGANIZATION--AmeriComm Direct Marketing, Inc. (Company) provides direct
mail services, including database management and printing, to a widely dispersed
customer base concentrated primarily in the retail and advertising industries
and the not-for-profit sector. Credit sales are generally made on an
uncollateralized basis.

    The Company conducts its operations primarily in Virginia, New Jersey,
Kentucky and Colorado. The Company began its New Jersey operations in 1995. In
connection therewith, the Company acquired certain assets for a purchase price
of approximately $430.


    Prior to January 1, 1996, the Company's operations were conducted through
four wholly-owned subsidiary corporations. Effective January 1, 1996, the
Company elected to be treated as a Subchapter S Corporation for income tax
purposes. Concurrent with this election, the Company merged its wholly-owned
subsidiaries into the parent company and dissolved the related corporations. The
1995 financial statements include the accounts of AmeriComm Direct Marketing,
Inc. and its wholly-owned subsidiaries, with all significant intercompany
transactions eliminated.


    CASH AND CASH EQUIVALENTS--Cash and cash equivalents include cash in banks
and securities having original maturities when acquired of ninety days or less.

ALLOWANCE FOR DOUBTFUL ACCOUNTS


<TABLE>
<CAPTION>
                                                                           1995        1996
                                                                        ----------  ----------
<S>                                                                     <C>         <C>
Beginning balance.....................................................  $  176,285  $  211,571
Provisions............................................................     128,184     215,550
Recoveries............................................................      (2,400)    (10,859)
Write-offs............................................................     (90,498)   (246,893)
                                                                        ----------  ----------
Ending balance........................................................  $  211,571  $  169,369
                                                                        ----------  ----------
                                                                        ----------  ----------
</TABLE>


    INVESTMENTS--All equity securities are classified as available for sale and
are reported at fair value which approximates cost. The debt security is
classified as held-to-maturity and is reported at amortized cost.

    SUPPLY INVENTORY--Supply inventory is stated at the lower of cost (first-in,
first-out method) or market.


    PROPERTY AND EQUIPMENT--Property and equipment are stated at cost.
Depreciation is provided on the straight-line method over the estimated useful
lives of the respective assets, which range from three to seven years. Leasehold
improvements and equipment under capital leases are amortized over the life of
the leases or the estimated useful life of the improvements or lease, whichever
is shorter. Repairs and maintenance are charged to operations when incurred and
are approximately $570 and $600 in 1995 and 1996, respectively.


    RESIDENT ADDRESS LISTS--Resident address lists, which are included in other
assets, are stated at cost and are amortized using the straight-line method over
ten years.

                                      F-88
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    LONG-LIVED ASSETS--In 1996, the Company adopted Statement of Financial
Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and
Long-Lived Assets to be Disposed of," which establishes accounting standards for
the impairment of property and equipment and resident address lists, whenever
events or changes in circumstances indicate that the carrying amount of an asset
may not be recoverable. There was no effect of the standard on the Company's
financial statements.


    REVENUE RECOGNITION--Revenues are recognized as products are shipped or as
services are performed.


    USE OF ESTIMATES--Financial statements prepared in conformity with generally
accepted accounting principles require management to make estimates and
assumptions that affect the reported amount of assets and liabilities and
disclosure of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from these estimates.


    RECLASSIFICATIONS--Certain reclassifications were made to the 1995 financial
statements to conform with the 1996 presentation, primarily to record brokered
sales revenues and operating expenses at gross amounts.


2. PROPERTY AND EQUIPMENT

    Property and equipment consist of the following:

<TABLE>
<CAPTION>
                                                                               1995       1996
                                                                             ---------  ---------
<S>                                                                          <C>        <C>
Building and leasehold improvements........................................  $     351  $     480
Equipment..................................................................      4,888      5,349
Equipment under capital lease..............................................        208        208
                                                                             ---------  ---------
Total......................................................................      5,447      6,037
Less accumulated depreciation and amortization.............................      3,527      3,971
                                                                             ---------  ---------
Net........................................................................  $   1,920  $   2,066
                                                                             ---------  ---------
                                                                             ---------  ---------
</TABLE>

3. INVESTMENTS

    Investments consist of the following:

<TABLE>
<CAPTION>
                                                                               1995       1996
                                                                             ---------  ---------
<S>                                                                          <C>        <C>
Debt security: U.S. Treasury Bill, due 1/12/96, 7.10%......................  $   1,073
                                                                             ---------
                                                                             ---------
Equity securities:
  Investment in Gibraltar Bank common stock................................  $     384  $     384
  Investment with McCown De Leeuw & Co., III, L.P..........................        323        688
                                                                             ---------  ---------
Total equity securities....................................................  $     707  $   1,072
                                                                             ---------  ---------
                                                                             ---------  ---------
</TABLE>

                                      F-89
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


3. INVESTMENTS (CONTINUED)
    At December 31, 1996, the Company has a five year commitment to invest up to
$1,000 with McCown De Leeuw & Co., III, L.P. (Partnership). At December 31,
1996, the Company had invested $688 in the Partnership. The balance is due
within 60 days of request from the Partnership. The Partnership's objective is
to invest in equity securities of companies with the potential for increased
shareholder value.

4. OTHER ASSETS

    Other assets consist of the following:


<TABLE>
<CAPTION>
                                                                                  1995       1996
                                                                                ---------  ---------
<S>                                                                             <C>        <C>
Resident address lists, net of accumulated amortization of $25 and $62 in 1995
  and 1996, respectively......................................................  $     350  $     313
Net deferred non-current tax assets...........................................        148         --
Rental property...............................................................         50         50
Other.........................................................................          4          1
                                                                                ---------  ---------
Total.........................................................................  $     552  $     364
                                                                                ---------  ---------
                                                                                ---------  ---------
</TABLE>


5. DEBT


    At December 31, 1996, the Company had no borrowings outstanding under a
$1,000 line of credit that expires on May 3, 1997, which bears interest at a
rate of prime (8.25% at December 31, 1996). Amounts, if any, outstanding under
the line of credit are secured by accounts receivable.


    Long-term debt consists of the following:

<TABLE>
<CAPTION>
                                                                                  1995       1996
                                                                                ---------  ---------
<S>                                                                             <C>        <C>
Note payable to bank, interest at prime (8.25% at December 31, 1996) plus
  1/2%........................................................................  $     268  $     168
Note payable to bank, interest at 8.4%........................................        134        103
                                                                                ---------  ---------
Total.........................................................................        402        271
Less current maturities.......................................................        134        133
                                                                                ---------  ---------
Long-term maturities..........................................................  $     268  $     138
                                                                                ---------  ---------
                                                                                ---------  ---------
</TABLE>

    The notes payable to bank are secured by certain property and equipment. The
Company is required to comply with covenants under the note agreements including
a restriction on the sale of the Company's assets other than in the normal
course of business. The Company was in compliance with its covenants at December
31, 1996.

                                      F-90
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


5. DEBT (CONTINUED)
    At December 31, 1996, maturities of long-term debt were as follows:

<TABLE>
<CAPTION>
                                                                                          1996
                                                                                        ---------
<S>                                                                                     <C>
1997..................................................................................  $     133
1998..................................................................................        103
1999..................................................................................         35
                                                                                        ---------
Total.................................................................................  $     271
                                                                                        ---------
                                                                                        ---------
</TABLE>

    The carrying amount of debt approximates its fair value.

6. LEASES


    The Company leases operating facilities, office space and equipment under
long-term noncancelable operating leases with various renewal terms and a
capital lease. Rent expense under operating leases was approximately $580 and
$920 in 1995 and 1996, respectively.


    Future minimum lease payments under the capital lease and noncancelable
operating leases consist of the following at December 31, 1996:

<TABLE>
<CAPTION>
                                                                                                 CAPITAL     OPERATING
                                                                                                  LEASE       LEASES
                                                                                               -----------  -----------
<S>                                                                                            <C>          <C>
1997.........................................................................................   $      27    $     976
1998.........................................................................................          --          979
1999.........................................................................................          --          509
2000.........................................................................................          --          214
                                                                                                      ---   -----------
Total minimum lease payments.................................................................          27    $   2,678
                                                                                                            -----------
                                                                                                            -----------
Less amounts representing interest and executory costs.......................................           1
                                                                                                      ---
Present value of net minimum lease payments..................................................          26
Less current maturities......................................................................          26
                                                                                                      ---
Long-term maturities.........................................................................   $      --
                                                                                                      ---
                                                                                                      ---
</TABLE>


    The Company is also the lessor of a building and land under a noncancelable
operating lease for a period of five and one half years. At the end of the lease
term, the lessee is required to purchase, and the Company is required to sell,
the leased property for $450 in cash. The Company may not encumber the property
during the term of the lease in an amount in excess of $450. The rental income
from such lease was $60 for 1995 and 1996. Remaining annual rentals are $60 in
1997 and $20 in 1998.


                                      F-91
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


7. INCOME TAXES

    The provision for income taxes includes the following components:


<TABLE>
<CAPTION>
                                                                                 1995       1996
                                                                               ---------  ---------
<S>                                                                            <C>        <C>
Current......................................................................  $   1,161
Deferred.....................................................................        (61) $     390
                                                                               ---------  ---------
Provision for income taxes...................................................  $   1,100  $     390
                                                                               ---------  ---------
                                                                               ---------  ---------
</TABLE>


    Due to the election of Subchapter S Corporation status in 1996, deferred tax
assets of $390 were eliminated from the Company's balance sheet, resulting in an
income tax expense of $390.

    The tax effects of the significant temporary differences, which comprise the
deferred tax assets and liabilities at December 31, 1995 were as follows:

<TABLE>
<CAPTION>
                                                                                          1995
                                                                                        ---------
<S>                                                                                     <C>
Deferred current tax assets:
  Accrued vacation....................................................................  $      86
  Allowance for doubtful accounts.....................................................         99
  Accrued health self-insurance.......................................................         44
  Phantom stock agreements............................................................         13
                                                                                        ---------
Total deferred current tax assets.....................................................  $     242
                                                                                        ---------
                                                                                        ---------
Deferred non-current tax asset--
  Rental property treated as an installment sale for tax purposes.....................  $     198
Deferred long-term tax liability--Depreciation........................................        (50)
                                                                                        ---------
Net deferred non-current tax asset, included in other assets..........................  $     148
                                                                                        ---------
                                                                                        ---------
</TABLE>


    The Company's income tax expense for the year ended December 31, 1995,
differed from amounts computed by applying the U.S. Federal income tax rate of
34% to the Company's income before income taxes as a result of the following:



<TABLE>
<CAPTION>
                                                                                         1995
                                                                                       ---------
<S>                                                                                    <C>
Statutory income tax expense.........................................................  $     981
Increase in income tax expense resulting from:
  State and other tax expense........................................................        110
  Other, net.........................................................................          9
                                                                                       ---------
Reported income tax expense..........................................................  $   1,100
                                                                                       ---------
                                                                                       ---------
</TABLE>


                                      F-92
<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)


                  AS OF DECEMBER 31, 1995 AND 1996 AND FOR THE
             YEARS ENDED DECEMBER 31, 1995 AND 1996 (IN THOUSANDS)


8. BENEFIT PLAN

    On January 6, 1995, the Company established a defined contribution savings
plan under the provisions of Section 401(k) of the Internal Revenue Code that
provides benefits to substantially all employees. The Company's contribution,
which is based upon management discretion, was approximately $95 and $150 in
1995 and 1996, respectively.


    Prior to January 6, 1995, the Company sponsored a defined contribution plan
that covered substantially all employees. The Company's annual contribution to
the Plan, in an amount up to 25% of the Company's income before income taxes,
was determined by its Board of Directors.


9. PHANTOM STOCK AGREEMENTS


    The Company has entered into Phantom Stock Agreements (Agreements) with
certain executives of the Company. The Agreements allow the executives to earn
additional amounts based on the performance of the Company. Compensation under
the Agreements is based on the difference between the executives' interest in
the value of the Company, as defined in the Agreements, and the executives'
basis in their interests. Amounts are deferred until termination of the
executive or sale of the Company. Compensation expense recorded under these
Agreements was approximately $10 and $120 in 1995 and 1996, respectively.


10. SELF-INSURANCE HEALTH CARE PLAN


    The Company maintains a self-insurance program for that portion of
employees' health care costs not covered by the Company's stop loss insurance
policy, which sets the maximum cash outlays for annual claims for each employee
or employee's dependents at $30 and for aggregate annual claims up to $450 at
December 31, 1996. Health care costs recorded in 1995 and 1996 were
approximately $215 and $400, respectively.


11. SALE OF COMPANY

    On February 20, 1997, the Company and National Fiberstok Corporation (now
known as AmeriComm Direct Marketing, Inc.) entered into a Stock Purchase
Agreement (Agreement) whereby National Fiberstok Corporation will acquire all of
the outstanding common stock of the Company for cash. The Agreement stipulates
that prior to closing, the Company's cash balances, as determined under the
Agreement, investment in equity securities and certain other assets of the
Company will be distributed by, or assigned by, the Company to the stockholders
of the Company. The Agreement also stipulates that on or prior to the closing,
the Company will satisfy certain liabilities of the Company. The Agreement can
be terminated any time prior to the closing by written mutual consent of
National Fiberstok Corporation and the Company.

                                      F-93
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


    We have not authorized any dealer, salesperson or other person to give any
information or to represent anything not contained in this prospectus. You must
not rely on any unauthorized information. This prospectus does not offer to sell
or to buy any of the securities in any jurisdiction where it is unlawful. The
information in this prospectus is current as of            , 1999 .


                                 --------------

                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                     Page
                                                     -----
<S>                                               <C>
Prospectus Summary..............................           1
Risk Factors....................................          17
Company History.................................          26
The Acquisitions................................          27
The Refinancing.................................          27
Use of Proceeds of the Registered Notes.........          28
Capitalization..................................          29
The Exchange Offer..............................          30
DIMAC Corporation Unaudited Pro Forma
  Consolidated Statements of Operations.........          39
Selected Historical Financial Data AmeriComm
  Holdings, Inc.................................          54
Selected Historical Financial Data DIMAC
  Marketing Corporation.........................          56
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations....................................          58
Business........................................          70
Management......................................          86
Security Ownership..............................          90
Certain Relationships and Related
  Transactions..................................          91
Description of Other Indebtedness...............          92
Description of Notes............................          96
Certain United States Federal Income Tax
  Considerations................................         130
Unregistered Notes Registration Rights
  Agreement.....................................         131
Book-Entry; Delivery and Form...................         134
Plan of Distribution............................         137
Legal Matters...................................         138
Experts.........................................         138
Index to Financial Statements...................         F-1
</TABLE>



    Until            , 1999, 25 days after the date of this prospectus, all
dealers that buy, sell or trade these securities, whether or not participating
in this offering, may be required to deliver a prospectus. This is in addition
to the dealers' obligation to deliver a prospectus when acting as underwriters
and with respect to their unsold allotments or subscriptions.


                                     [LOGO]

                               Offer to Exchange
                            12 1/2% Series B Senior
                               Subordinated Notes
                                    Due 2008
                              for all outstanding
                                 12 1/2% Senior
                               Subordinated Notes
                                    due 2008

                            -----------------------

                                   PROSPECTUS
                            -----------------------


                                          , 1999


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>

                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS

    The information below briefly outlines the provisions of Section 102(b)(7)
of the General Corporation Law of the State of Delaware, Article Eight of our
Certificate of Incorporation and Article IV of our By-Laws. For more
information, you may review the provisions of our Certificate of Incorporation
and By-Laws that we filed with the SEC. To find out how to locate our
Certificate of Incorporation and By-Laws, please read the section labelled
"Where You Can Find More Information" under the heading "Prospectus Summary."

    ELIMINATION OF LIABILITY

    Section 102(b)(7) of Delaware's corporation law gives each Delaware
corporation the power to eliminate or limit its directors' personal liability to
the corporation or its stockholders for monetary damages for certain breaches of
fiduciary duty as a director, except:

     - for any breach of the director's duty of loyalty to the corporation or
       its stockholders;

     - for acts or omissions in bad faith, or involving intentional misconduct
       or a knowing violation of the law;

     - under Section 174 of Delaware's corporation law (providing for liability
       of directors for the unlawful payment of dividends or unlawful stock
       purchases or redemptions); or

     - for any transaction from which a director derived an improper personal
       benefit.

    You should know that our Certificate of Incorporation eliminates the
personal liability of our directors to the fullest extent permitted by Section
102(b)(7) of Delaware's corporation law.

    INDEMNIFICATION

    Section 145 of Delaware's corporation law grants each Delaware corporation
the power to indemnify its directors and officers against liability for certain
of their acts.

    Our By-Laws provide, among other things, that under certain circumstances we
are required or permitted to indemnify any officer or director of our company
(or such person's estate):

     - who was or is a party (or is threatened to be made a party) to a
       threatened, pending or completed action, suit or other proceeding;

     - whether or not the action, suit or other proceeding was or is in the
       right of our company;

     - regardless of whether the suit or other proceeding was or is civil,
       criminal, administrative or investigative in nature; and

     - by reason of the fact that he or she is or was one of our directors or
       officers, or is or was serving at our request as a director or officer of
       another corporation, partnership or other enterprise.


    Unless otherwise permitted by applicable laws, our By-Laws require us to
make a case-specific determination, in accordance with applicable laws, that
indemnification is proper in the circumstances. Our By-Laws only require us to
indemnify an officer or director if he or she acted in good faith and in a
manner he or she reasonably believed to be consistent with our best interests.
Moreover, with respect to any criminal action or proceeding, one of our officers
or directors is only entitled to indemnification if he or she had no reasonable
cause to believe his or her conduct was unlawful. We are not required


                                      II-1
<PAGE>
to indemnify, or advance expenses to any person in connection with any action,
suit or other proceeding (including any counterclaim) initiated by or on his or
her behalf.

    You should know, however, that in the event that an officer or director of
our company is entitled to indemnification under our By-Laws, we may be required
to indemnify him or her against expenses (including, for example, attorneys'
fees, judgments, penalties, fines and settlement amounts actually and reasonably
incurred and not recovered related to such officer or director's investigation,
preparation to defend or defense of such action, suit, or other proceeding). You
should also know that, to the extent permitted by our By-Laws, our By-Laws
authorize us to pay any such expenses in advance of the final disposition of the
action, suit or other proceeding in question. Our By-Laws also authorize us to
make, to the extent permitted by law, such advance payments even if the officer
or director in question is alleged to have failed to meet the "good faith"
standard of conduct discussed above, or is alleged to have committed conduct
which, if true, would prevent us from indemnifying such officer or director.
Before making any advance payment, our By-Laws require us to receive an
undertaking by or on behalf of the director or officer in question to repay the
advance if it is ultimately determined that he or she is not entitled to
indemnification.

    Finally, our By-Laws authorize us, to the extent permitted by law, to
purchase and maintain insurance for any person who may be entitled to
indemnification thereunder.

ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

    (a) Exhibits


<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                               EXHIBIT DESCRIPTION
- -----------  --------------------------------------------------------------------------------------------------------
<C>          <S>
      1.1*   Purchase Agreement, dated as of October 16, 1998, among DIMAC Corporation, the subsidiary guarantors
               named therein, Credit Suisse First Boston Corporation, First Union Capital Markets and Warburg Dillon
               Read LLC.

      2.1    Stock Purchase Agreement, dated as of May 17, 1998, by and between, Heritage Media Corporation and DIMAC
               Corporation (formerly DMAC Acquisition Corp.).

      2.2    Agreement and Plan of Merger, dated as of May 18, 1998, by and among DIMAC Holdings, Inc. (formerly DMAC
               Holdings, Inc.), DMAC Merger Corp. and AmeriComm Holdings, Inc.

      2.3*   Certificate of Merger, dated June 26, 1998, of DMAC Merger Corp. with and into AmeriComm Holdings, Inc.

      3.1*   Certificate of Incorporation of DIMAC Corporation, filed with the Secretary of State of the State of
               Delaware.

      3.2    By-Laws, as amended, of DIMAC Corporation.

      4.1*   Indenture, dated as of October 15, 1998, between DIMAC Corporation, the subsidiary guarantors named
               therein and Wilmington Trust Company.

      4.2*   Specimen Certificates of the 12 1/2% Senior Subordinated Note Due 2008 and 12 1/2% Series B Senior
               Subordinated Note Due 2008 (included in Exhibit 4.1 hereto).

      4.3    First Supplemental Indenture, dated as of January 4, 1999, between DIMAC Corporation, DMW Worldwide,
               Inc. and Wilmington Trust Company.

      4.4    Registration Rights Agreement, dated as of October 16, 1998, among DIMAC Corporation, the subsidiary
               guarantors named therein and Credit Suisse First Boston Corporation, First Union Capital Markets and
               Warburg Dillon Read LLC.
</TABLE>



- ---------
* Previously filed with the Commission.


                                      II-2
<PAGE>

<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                               EXHIBIT DESCRIPTION
- -----------  --------------------------------------------------------------------------------------------------------
<C>          <S>
      5.1*   Opinion of White & Case LLP regarding the legality of the registered notes.

      8.1*   Opinion of White & Case LLP regarding certain tax matters.

     10.1    Employment Agreement, dated June 15, 1995, between Scott Ebert and National Fiberstok Corporation.
</TABLE>



<TABLE>
<C>          <S>
      10.2*  Employment Agreement, dated May 19, 1998, between Scott Ebert and AmeriComm Direct
               Marketing, Inc. which amended the Employment Agreement, dated June 15, 1995,
               between Scott Ebert and National Fiberstok Corporation.

      10.3   Amended and Restated Credit Agreement, dated as of October 22, 1998, by and among
               DIMAC Corporation, as Borrower, the Lenders listed therein, Credit Suisse First
               Boston Corporation, as Administrative Agent and Arranger, Warburg Dillon Read LLC,
               as Syndication Agent and First Union National Bank, as Documentation Agent.

      10.4   Securities Purchase Agreement, dated as of October 22, 1998, by and among DIMAC
               Holdings, Inc., DIMAC Corporation and the purchasers listed on the signature pages
               thereto.

      10.5*  Subordination Agreement, dated as of October 22, 1998, among DIMAC Corporation and
               the purchasers listed therein.

      10.6*  Advisory Services Agreement, dated as of June 26, 1998, by and between DIMAC
               Corporation and MDC Management Company IV, LLC.

      10.7   Side Letter to the Advisory Services Agreement, dated March 31, 1999, between DIMAC
               Corporation and MDC Management Company IV, LLC.

      10.8   DIMAC Holdings, Inc. 1998 Stock Option Plan

      10.9   Tax Sharing Agreement, dated as of October 18, 1998, between DIMAC Holdings, Inc.,
               DIMAC Corporation, DIMAC Marketing Corporation, AmeriComm Holdings, Inc., DIMAC
               DIRECT, Inc., The McClure Group Inc., MBS/Multimode Inc., Wilcox & Associates
               Inc., Palm Coast Data Inc. and AmeriComm Direct Marketing, Inc.

      10.10  First Amendment, dated as of March 26, 1999, to the Amended and Restated Credit
               Agreement, dated as of October 22, 1998, by and among DIMAC Corporation, DIMAC
               Holdings, Inc., the Credit Support Parties listed on the signature pages thereto,
               the financial institutions party thereto, Credit Suisse First Boston, as
               Administrative Agent and Arranger, Warburg Dillon Read LLC, as Syndication Agent,
               and First Union National Bank, as Documentation Agent.

      10.11  Second Amendment, dated as of July 23, 1999, to the Amended and Restated Credit
               Agreement, dated as of October 22, 1998, as amended by the First Amendment, dated
               as of March 26, 1999, by and among DIMAC Corporation, DIMAC Holdings, Inc., the
               Credit Support Parties listed on the signature pages thereto, the financial
               institutions party thereto, Credit Suisse First Boston, as Administrative Agent
               and Arranger, Warburg Dillon Read LLC, as Syndication Agent, and First Union
               National Bank, as Documentation Agent.

      12.1   Statement re computation of ratios.

      21.1   Subsidiaries of DIMAC Corporation, as amended.

      23.1   Consent of Arthur Andersen LLP.

      23.2   Consent of Arthur Andersen LLP.

      23.3   Consent of Deloitte & Touche LLP.
</TABLE>



- ---------
* Previously filed with the Commission.


                                      II-3
<PAGE>

<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                     EXHIBIT DESCRIPTION
- -----------  ------------------------------------------------------------------------------------
<C>          <S>                                                                                   <S>
     23.4*   Consent of White & Case LLP (included in Exhibit 5.1 hereto).

     23.5*   Consent of White & Case LLP (included in Exhibit 8.1 hereto).

     24.1*+  Power of Attorney (see pages II-6 through II-14).

     25.1*   Statement of eligibility of trustee.

     99.1    Form of Letter of Transmittal for registered notes.

     99.2*   Form of Notice of Guaranteed Delivery for registered notes.

     99.3    Letter to Brokers.

     99.4    Letter to Clients.

     99.5    Instructions to Registered Holder and/or Book Entry Transfer Participant from Beneficial Owner.

     99.6*   Guidelines for Certificate of Taxpayer Identification Number on substitute Form W-9.
</TABLE>



- ---------
* Previously filed with the Commission.
+ See pages II-6 through II-14.


ITEM 22. UNDERTAKINGS.


    (a) We hereby undertake that insofar as indemnification for liabilities
arising under the Securities Act of 1933, as amended, may be permitted to
directors, officers and controlling persons of DIMAC Corporation pursuant to the
foregoing provisions, or otherwise, we have been advised that in the opinion of
the SEC such indemnification is against public policy as expressed in the
Securities Act and is, therefore, unenforceable. Should a claim of
indemnification against such liabilities (other than the payment by us of
expenses incurred or paid by a director, officer or controlling person of DIMAC
Corporation in the successful defense of any action, suit or proceeding) be
asserted by such director, officer or controlling person in connection with the
securities being registered, we will, unless in the opinion of our counsel the
matter has been settled by controlling precedent, submit to a court of
appropriate jurisdiction the question whether such indemnification by us is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.



    (b) We hereby undertake to respond to requests for information that is
incorporated by reference into this prospectus pursuant to Item 4, 10(b), 11, or
13 of this Form, within one business day of receipt of such request, and to send
the incorporated documents by first class mail or other equally prompt means.
This includes information contained in documents filed subsequent to the
effective date of this Registration Statement through the date of responding to
the request.


    (c) We hereby undertake to supply by means of a post-effective amendment all
information concerning a transaction, and the company being acquired involved
therein, that was not the subject of and included in the Registration Statement
when it became effective.


    (d) We hereby undertake to file, during any period in which offers or sales
are being made, a post-effective amendment to this registration statement:



    (i) To include any prospectus required by Section 10(a)(3) of the Securities
        Act of 1933;



    (ii) To reflect in the prospectus any facts or events arising after the
         effective date of this registration statement (or the most recent
         post-effective amendment thereof) which, individually or in the
         aggregate, represent a fundamental change in the information set forth
         in the registration statement. Notwithstanding the foregoing, any
         increase or decrease in volume of securities


                                      II-4
<PAGE>

         offered (if the total dollar value of securities offered would not
         exceed that which was registered) and any deviation from the low or
         high end of the estimated maximum offering range may be reflected in
         the form of a prospectus filed with the SEC pursuant to Rule 424(b) if,
         in the aggregate, the changes in volume and price represent no more
         than 20 percent change in the maximum aggregate offering price set
         forth in the "Calculation of Registration Fee" table in the effective
         registration statement.



   (iii) To include any material information with respect to the plan of
         distribution not previously disclosed in the registration statement or
         any material change to such information in the registration statement.



    (e) We hereby undertake that, for the purpose of determining any liability
under the Securities Act of 1933, each such post-effective amendment shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial BONA FIDE offering thereof.



    (f) We hereby undertake to remove from registration by means of a
post-effective amendment any of the securities being registered which remain
unsold at the termination of the offering.


                                      II-5
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of
Atlanta, State of Georgia, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                DIMAC CORPORATION

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------

<S>                             <C>

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

     /s/ JOHN F. MENEOUGH               President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer
   /s/ EDWARD D. LAZAROWITZ        (Principal Financial
- ------------------------------         Officer and
     Edward D. Lazarowitz          Principal Accounting
                                         Officer)

      /s/ TIMOTHY BEFFA
- ------------------------------           Director
        Timothy Beffa

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                      II-6
<PAGE>

<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------

<S>                             <C>
     /s/ GEORGE E. MCCOWN
- ------------------------------           Director
       George E. McCown

    /s/ BENJAMIN MCSWINEY
- ------------------------------           Director
      Benjamin McSwiney

       /s/ JOHN D. WEIL
- ------------------------------           Director
         John D. Weil
</TABLE>


                                      II-7
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of
Atlanta, State of Georgia, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                AMERICOMM HOLDINGS, INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------

<S>                             <C>

     /s/ JOHN F. MENEOUGH         Director and President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                        Controller
      /s/ SCOTT P. EBERT           (Principal Financial
- ------------------------------         Officer and
        Scott P. Ebert             Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                      II-8
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of
Atlanta, State of Georgia, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                AMERICOMM DIRECT MARKETING, INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------

<S>                             <C>

     /s/ JOHN F. MENEOUGH         Director and President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                        Controller
      /s/ SCOTT P. EBERT           (Principal Financial
- ------------------------------         Officer and
        Scott P. Ebert             Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                      II-9
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of St.
Louis, State of Missouri, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                DIMAC MARKETING CORPORATION

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------
<S>                             <C>

     /s/ JOHN F. MENEOUGH         Director and President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer,
                                    Vice President and
  /s/ MICHAEL J. SPEICHINGER            Treasurer
- ------------------------------     (Principal Financial
    Michael J. Speichinger             Officer and
                                   Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                     II-10
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of St.
Louis, State of Missouri, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                DIMAC DIRECT, INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------
<S>                             <C>

     /s/ JOHN F. MENEOUGH         Director and President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer,
                                    Vice President and
  /s/ MICHAEL J. SPEICHINGER            Treasurer
- ------------------------------     (Principal Financial
    Michael J. Speichinger             Officer and
                                   Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                     II-11
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of Palm
Coast, State of Florida, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                PALM COAST DATA INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                   VICE-CHAIRMAN
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------
<S>                             <C>

     /s/ JOHN F. MENEOUGH       Director and Vice-Chairman
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer,
                                    Vice President and
   /s/ MICHAEL SPEICHINGER              Treasurer
- ------------------------------     (Principal Financial
     Michael Speichinger               Officer and
                                   Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                     II-12
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of
Central Islip, State of New York, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                MBS/MULTIMODE INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                   VICE-CHAIRMAN
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------
<S>                             <C>

     /s/ JOHN F. MENEOUGH       Director and Vice-Chairman
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer,
                                    Vice President and
  /s/ MICHAEL J. SPEICHINGER            Treasurer
- ------------------------------     (Principal Financial
    Michael J. Speichinger             Officer and
                                   Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                     II-13
<PAGE>
                                   SIGNATURES


    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of
Wayne, State of Pennsylvania, on August   , 1999.



<TABLE>
<S>                             <C>  <C>
                                DMW WORLDWIDE, INC.

                                By:             /s/ JOHN F. MENEOUGH
                                     -----------------------------------------
                                                  John F. Meneough
                                                     PRESIDENT
</TABLE>


                               POWER OF ATTORNEY


    Each person whose signature appears below constitutes and appoints and
hereby authorizes David E. King, John F. Meneough and David E. De Leeuw and each
of them, as attorney-in-fact, to sign on such person's behalf, individually and
in each capacity stated below, and to file any amendments, including post
effective amendments to the registration statement.



    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed by the following persons in
the capacities indicated on August   , 1999.



<TABLE>
<CAPTION>
          SIGNATURE                       TITLE
- ------------------------------  --------------------------
<S>                             <C>

     /s/ JOHN F. MENEOUGH         Director and President
- ------------------------------     (Principal Executive
       John F. Meneough                  Officer)

                                 Chief Financial Officer,
                                    Vice President and
  /s/ MICHAEL J. SPEICHINGER            Treasurer
- ------------------------------     (Principal Financial
    Michael J. Speichinger             Officer and
                                   Principal Accounting
                                         Officer)

      /s/ DAVID E. KING
- ------------------------------  Chairman of the Board and
        David E. King                   Secretary

- ------------------------------           Director
      David E. De Leeuw
</TABLE>


                                     II-14
<PAGE>
                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                                          EXHIBIT DESCRIPTION                                           PAGE
- ---------  -----------------------------------------------------------------------------------------------     -----
<C>        <S>                                                                                              <C>
  1.1*     Purchase Agreement, dated as of October 16, 1998, among DIMAC Corporation, the subsidiary
             guarantors named therein, Credit Suisse First Boston Corporation, First Union Capital Markets
             and Warburg Dillon Read LLC. ................................................................

  2.1      Stock Purchase Agreement, dated as of May 17, 1998, by and between, Heritage Media Corporation
             and DIMAC Corporation (formerly DMAC Acquisition Corp.). ....................................

  2.2      Agreement and Plan of Merger, dated as of May 18, 1998, by and among DIMAC Holdings, Inc.
             (formerly DMAC Holdings, Inc.), DMAC Merger Corp. and AmeriComm Holdings, Inc. ..............

  2.3*     Certificate of Merger, dated June 26, 1998, of DMAC Merger Corp. with and into AmeriComm
             Holdings, Inc. ..............................................................................

  3.1*     Certificate of Incorporation of DIMAC Corporation, filed with the Secretary of State of the
             State of Delaware. ..........................................................................

  3.2      By-Laws, as amended, of DIMAC Corporation. ....................................................

  4.1*     Indenture, dated as of October 15, 1998, between DIMAC Corporation, the subsidiary guarantors
             named therein and Wilmington Trust Company. .................................................

  4.2*     Specimen Certificates of the 12 1/2% Senior Subordinated Note Due 2008 and 12 1/2% Series B
             Senior Subordinated Note Due 2008 (included in Exhibit 4.1 hereto). .........................

  4.3      First Supplemental Indenture, dated as of January 4, 1999, between DIMAC Corporation, DMW
             Worldwide, Inc. and Wilmington Trust Company. ...............................................

  4.4      Registration Rights Agreement, dated as of October 16, 1998, among DIMAC Corporation, the
             subsidiary guarantors named therein and Credit Suisse First Boston Corporation, First Union
             Capital Markets and Warburg Dillon Read LLC. ................................................

  5.1*     Opinion of White & Case LLP regarding the legality of the registered notes. ...................

  8.1*     Opinion of White & Case LLP regarding certain tax matters. ....................................

 10.1      Employment Agreement, dated June 15, 1995, between Scott Ebert and National Fiberstok
             Corporation. ................................................................................

 10.2*     Employment Agreement, dated May 19, 1998, between Scott Ebert and AmeriComm Direct Marketing,
             Inc. ........................................................................................

 10.3      Amended and Restated Credit Agreement, dated as of October 22, 1998, by and among DIMAC
             Corporation, as Borrower, the Lenders listed therein, Credit Suisse First Boston Corporation,
             as Administrative Agent and Arranger, Warburg Dillon Read LLC, as Syndication Agent and First
             Union National Bank, as Documentation Agent. ................................................

 10.4      Securities Purchase Agreement, dated as of October 22, 1998, by and among DIMAC Holdings, Inc.,
             DIMAC Corporation and the purchasers listed on the signature pages thereto. .................

 10.5*     Subordination Agreement, dated as of October 22, 1998, among DIMAC Corporation and the
             purchasers listed therein. ..................................................................

 10.6*     Advisory Services Agreement, dated as of June 26, 1998, by and between DIMAC Corporation and
             MDC Management Company IV, LLC. .............................................................
</TABLE>



- ---------
* Previously filed with the Commission.

<PAGE>

<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                                          EXHIBIT DESCRIPTION                                           PAGE
- ---------  -----------------------------------------------------------------------------------------------     -----
<C>        <S>                                                                                              <C>
 10.7      Side Letter to the Advisory Services Agreement, dated March 31, 1999, between DIMAC Corporation
             and MDC Management Company IV, LLC. .........................................................

 10.8      DIMAC Holdings, Inc. 1998 Stock Option Plan ...................................................

 10.9      Tax Sharing Agreement, dated as of October 18, 1998, between DIMAC Holdings, Inc., DIMAC
             Corporation, DIMAC Marketing Corporation, AmeriComm Holdings, Inc., DIMAC DIRECT, Inc., The
             McClure Group Inc., MBS/Multimode Inc., Wilcox & Associates Inc., Palm Coast Data Inc. and
             AmeriComm Direct Marketing, Inc. ............................................................

 10.10     First Amendment, dated as of March 26, 1999, to the Amended and Restated Credit Agreement,
             dated as of October 22, 1998, by and among DIMAC Corporation, DIMAC Holdings, Inc., the
             Credit Support Parties listed on the signature pages thereto, the financial institutions
             party thereto, Credit Suisse First Boston, as Administrative Agent and Arranger, Warburg
             Dillon Read LLC, as Syndication Agent, and First Union National Bank, as Documentation
             Agent. ......................................................................................

 10.11     Second Amendment, dated as of July 23, 1999, to the Amended and Restated Credit Agreement,
             dated as of October 22, 1998, as amended by the First Amendment, dated as of March 26, 1999,
             by and among DIMAC Corporation, DIMAC Holdings, Inc., the Credit Support Parties listed on
             the signature pages thereto, the financial institutions party thereto, Credit Suisse First
             Boston, as Administrative Agent and Arranger, Warburg Dillon Read LLC, as Syndication Agent,
             and First Union National Bank, as Documentation Agent. ......................................

 12.1      Statement regarding computation of ratios. ....................................................

 21.1      Subsidiaries of DIMAC Corporation, as amended. ................................................

 23.1      Consent of Arthur Andersen LLP. ...............................................................

 23.2      Consent of Arthur Andersen LLP. ...............................................................

 23.3      Consent of Deloitte & Touche LLP. .............................................................

 23.4*     Consent of White & Case LLP (included in Exhibit 5.1 hereto). .................................

 23.5*     Consent of White & Case LLP (included in Exhibit 8.1 hereto). .................................

 24.1*+    Power of Attorney (see pages II-6 through II-14). .............................................

 25.1*     Statement of eligibility of trustee. ..........................................................

 99.1      Form of Letter of Transmittal for registered notes. ...........................................

 99.2*     Form of Notice of Guaranteed Delivery for registered notes. ...................................

 99.3      Letter to Brokers. ............................................................................

 99.4      Letter to Clients. ............................................................................

 99.5      Instructions to Registered Holder and/or Book Entry Transfer Participant from Beneficial
             Owner. ......................................................................................

 99.6*     Guidelines for Certificate of Taxpayer Identification Number on substitute Form W-9. ..........
</TABLE>



- ---------
* Previously filed with the Commission.



+ See pages II-6 through II-14.


<PAGE>

                                                                     Exhibit 2.1
- --------------------------------------------------------------------------------

                            STOCK PURCHASE AGREEMENT

                                 by and between

                      HERITAGE MEDIA CORPORATION, as Seller

                                       and

                        DMAC ACQUISITION CORP., as Buyer

                        RELATING TO ALL THE CAPITAL STOCK

                                       OF

                           DIMAC MARKETING CORPORATION

                    ----------------------------------------


                            Dated as of May 17, 1998

                    ----------------------------------------

- --------------------------------------------------------------------------------

<PAGE>

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                            Page
                                                                            ----
<S>  <C>                                                                    <C>
1.   Definitions............................................................   1
     -----------
2.   Sale and Purchase of Shares............................................   6
     ---------------------------
3.   Closing; Closing Date..................................................   6
     ---------------------
4.   Purchase Price and Payment for Shares..................................   6
     -------------------------------------
5.   Representations and Warranties of the Seller...........................   9
     --------------------------------------------
     5.1      Due Incorporation and Qualification...........................   9
              -----------------------------------
     5.2      Capital Stock.................................................   9
              -------------
     5.3      Options or Other Rights.......................................  10
              -----------------------
     5.4      Subsidiaries..................................................  10
              ------------
     5.5      Certificates of Incorporation and By-Laws.....................  11
              -----------------------------------------
     5.6      Power and Capacity............................................  11
              ------------------
     5.7      Freedom to Contract...........................................  11
              -------------------
     5.8      Financial Statements..........................................  12
              --------------------
     5.9      Absence of Undisclosed Liabilities............................  13
              ----------------------------------
     5.10     No Material Adverse Change....................................  13
              --------------------------
     5.11     Taxes.........................................................  14
              -----
     5.12     Compliance with Laws..........................................  15
              --------------------
     5.13     Environmental Matters.........................................  15
              ---------------------
     5.14     Litigation....................................................  17
              ----------
     5.15     Agreements....................................................  17
              ----------
     5.16     Real Property.................................................  19
              -------------
     5.17     Fixed Assets..................................................  19
              ------------
     5.18     Proprietary Rights............................................  19
              ------------------
     5.19     Title To Properties...........................................  20
              -------------------
     5.20     Employee Benefit Plans........................................  21
              ----------------------
     5.21     Executive Employees...........................................  30
              -------------------
     5.22     Labor Matters.................................................  31
              -------------
     5.23     Operations of the Company.....................................  32
              -------------------------
     5.24     Banks, Brokers and Proxies....................................  32
              --------------------------
     5.25     Brokers and Finders...........................................  32
              -------------------
     5.26     Affiliated Transactions.......................................  33
              -----------------------

6.   Representations and Warranties of the Buyer............................  33
     -------------------------------------------
</TABLE>

                                       i

<PAGE>

<TABLE>
<S>  <C>                                                                    <C>
     6.1      Due Incorporation.............................................  33
              -----------------
     6.2      Power and Capacity............................................  33
              ------------------
     6.3      Freedom to Contract...........................................  34
              -------------------
     6.4      Litigation....................................................  34
              ----------
     6.5      Acquisition of Shares for Investment..........................  35
              ------------------------------------
     6.6      Financing.....................................................  35
              ---------
     6.7      Brokers and Finders...........................................  35
              -------------------

7.   Covenants of the Parties...............................................  36
     ------------------------
     7.1      Conduct of Business Pending Closing...........................  36
              -----------------------------------
     7.2      Seller's Notice of Certain Events.............................  38
              ---------------------------------
     7.3      Buyer's Notice of Certain Events..............................  38
              --------------------------------
     7.4      Company Access................................................  39
              --------------
     7.5      Consent to Jurisdiction and Service of Process................  39
              ----------------------------------------------
     7.6      Expenses......................................................  40
              --------
     7.7      Independent Investigation.....................................  40
              -------------------------
     7.8      Post-Closing Access...........................................  40
              -------------------
     7.9      Books and Records.............................................  41
              -----------------
     7.10     Confidentiality...............................................  42
              ---------------
     7.11     Regulatory and Other Authorizations; Consents.................  42
              ---------------------------------------------
     7.12     Title Insurance...............................................  43
              ---------------
     7.13     Supplements to Schedules......................................  43
              ------------------------
     7.14     Non-Solicitation..............................................  43
              ----------------
     7.15     Capital Expenditures; Capital Leases..........................  43
              ------------------------------------

8.   Conditions Precedent to the Obligation of the Buyer to Close...........  43
     ------------------------------------------------------------
     8.1      Representations and Warranties True as of the Closing Date....  44
              ----------------------------------------------------------
     8.2      Compliance with this Agreement................................  44
              ------------------------------
     8.3      Officer's Certificate.........................................  44
              ---------------------
     8.4      Opinion of Counsel to the Company and the Seller..............  44
              ------------------------------------------------
     8.5      Litigation....................................................  45
              ----------
     8.6      Delivery of Stock Certificates................................  45
              ------------------------------
     8.7      HSR Act.......................................................  45
              -------
     8.8      Consents......................................................  45
              --------
     8.9      KCET Disposition..............................................  45
              ----------------
     8.10     Material Adverse Change.......................................  45
              -----------------------
     8.11     Indebtedness..................................................  46
              ------------
     8.12     Intercompany Accounts.........................................  46
              ---------------------

9.   Conditions Precedent to the Obligation of the Seller to Close..........  46
     -------------------------------------------------------------
     9.1      Representations and Warranties True as of the Closing Date....  46
              ----------------------------------------------------------
     9.2      Compliance with this Agreement................................  47
              ------------------------------
     9.3      Officer's Certificate.........................................  47
              ---------------------
     9.4      Opinion of Counsel to the Buyer...............................  47
              -------------------------------

</TABLE>


                                       ii

<PAGE>


<TABLE>
<S>  <C>                                                                    <C>
     9.5      Litigation....................................................  47
              ----------
     9.6      HSR Act.......................................................  47
              -------
     9.7      Payment of Purchase Price.....................................  47
              -------------------------
     9.8      Consents......................................................  47
              --------

10.  Survival of Representations and Warranties; Indemnification............  48
     -----------------------------------------------------------
     10.1     Survival of Representations and Warranties....................  48
              ------------------------------------------
     10.2     Indemnification...............................................  48
              ---------------
     10.3     Notice to the Indemnitor......................................  48
              ------------------------
     10.4     Rights of Parties to Settle or Defend.........................  49
              -------------------------------------
     10.5     Settlement Proposals..........................................  50
              --------------------
     10.6     Tax and Other Benefits........................................  50
              ----------------------

11.  Tax Matters............................................................  51
     -----------
     11.1     Liability For Taxes...........................................  51
              -------------------
     11.2     Allocation....................................................  52
              ----------
     11.3     Filing of Tax Returns; Change of Tax Year.....................  52
              -----------------------------------------
     11.4     Payment.......................................................  53
              -------
     11.5     Refunds.......................................................  54
              -------
     11.6     Contests......................................................  54
              --------
     11.7     Payments for Certain Audit Adjustments........................  56
              --------------------------------------
     11.8     Cooperation and Exchange of Information.......................  56
              ---------------------------------------
     11.9     Conveyance Taxes..............................................  57
              ----------------
     11.10    No Section 338(h)(10) Election................................  57
              ------------------------------
     11.11    Disputes......................................................  57
              --------
     11.12    Exclusive Tax Remedy..........................................  58
              --------------------
     11.13    Treatment of Indemnity Payments...............................  58
              -------------------------------

12.  Cooperation; Further Assurances........................................  58
     -------------------------------

13.  Termination of Agreement...............................................  59
     ------------------------
     13.1     Termination...................................................  59
              -----------
     13.2     No Liabilities in the Event of Termination....................  59
              ------------------------------------------

14.  Miscellaneous..........................................................  59
     -------------
     14.1     Knowledge.....................................................  59
              ---------
     14.2     No Rescission.................................................  60
              -------------
     14.3     Post-Closing Liabilities; Mitigation of Damages...............  60
              -----------------------------------------------
     14.4     Entire Agreement..............................................  60
              ----------------
     14.5     Governing Law.................................................  60
              -------------
     14.6     Headings and Titles...........................................  60
              -------------------
     14.7     Notices.......................................................  61
              -------
     14.8     Separability..................................................  62
              ------------

</TABLE>


                                      iii

<PAGE>

<TABLE>
<S>  <C>                                                                    <C>

     14.9     Amendment; Waiver.............................................  62
              -----------------
     14.10    Publicity.....................................................  62
              ---------
     14.11    Assignment and Binding Effect.................................  62
              -----------------------------
     14.12    No Benefit to Others..........................................  62
              --------------------
     14.13    Counterparts..................................................  62
              ------------
     14.14    Interpretation................................................  63
              --------------
     14.15    Guaranty by the Fund..........................................  63
              --------------------

</TABLE>


                                       iv

<PAGE>

SCHEDULES:

<TABLE>
<S>       <C>
5.4       Subsidiaries
5.7       Seller's Consents
5.9       Undisclosed Liabilities
5.11      Taxes
5.13      Environmental Matters
5.14      Litigation
5.15      Material Contracts
5.16      Real Property
5.17      Fixed Assets
5.18      Proprietary Rights
5.19      Title to Properties
5.20(a)   Employee Benefit Plans
5.20(b)   Disclosures Relating to Employee Benefit Plans
5.21      Executive Employees
5.22      Labor Matters
5.23      Operations of the Company
5.24      Banking Relations
6.3       Buyer's Consents
14.1(I)   Knowledge
14.1(II)  Knowledge

</TABLE>

                                        v


<PAGE>

                            STOCK PURCHASE AGREEMENT

     STOCK PURCHASE AGREEMENT (the "Agreement"), dated as of May 17, 1998, by
and between HERITAGE MEDIA CORPORATION, a Delaware corporation (the "Seller"),
and DMAC ACQUISITION CORP., a Delaware corporation (the "Buyer").

                              W I T N E S S E T H:

     WHEREAS, the Seller is the beneficial and record owner of all of the issued
and outstanding shares (the "Shares") of common stock, par value $.01 per share,
of DIMAC MARKETING CORPORATION, a Delaware corporation, with its principal
executive office located at One Corporate Woods Drive, Bridgeton, Missouri 63044
(the "Company"); and

     WHEREAS, the Seller wishes to sell, and the Buyer wishes to purchase, the
Shares upon the terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises, covenants and
agreements set forth herein and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto do
hereby agree as follows:


1.   Definitions.   For the purposes of this Agreement, the following terms
shall have the following meanings:

     "Acquisition Date" shall mean August 20, 1997.

     "Adjusted Working Capital" shall have the meaning set forth in Section
4(b)(i) hereof.

     "Affiliate" shall mean any Person which controls, is controlled by, is
under the control of or is under direct or indirect common control with the
Person in question.

     "Agreement" shall have the meaning set forth in the Preamble hereto.


<PAGE>

     "Balance Sheet" shall have the meaning set forth in Section 5.8 hereof.

     "Balance Sheet Date" shall have the meaning set forth in Section 5.8
hereof.

     "Benefit Plan" shall have the meaning set forth in Section 5.20(a) hereof.

     "Buyer" shall have the meaning set forth in the Preamble hereto.

     "Business Day" shall mean any day that is not a Saturday, a Sunday or a day
on which banks are required or permitted to be closed in the State of New York.

     "CERCLA" shall have the meaning set forth in Section 5.13(e) hereof.

     "Closing" shall have the meaning set forth in Article 3 hereof.

     "Closing Date" shall have the meaning set forth in Article 3 hereof.

     "COBRA" shall have the meaning set forth in Section 5.20(b) hereof.

     "Code" shall mean the Internal Revenue Code of 1986, as amended, and the
rules and regulations promulgated thereunder.

     "Company" shall have the meaning set forth in the Recitals hereto.

     "Company Facilities" shall have the meaning set forth in Section 5.13(a)
hereof.

     "Confidentiality Agreement" shall have the meaning set forth in Section 7.9
hereof.

     "Contest" shall have the meaning set forth in Section 11.6(b) hereof.

     "Controlled Group" shall have the meaning set forth in Section 5.20(a)
hereof.

     "December 31, 1997 Financial Statements" shall have the meaning set forth
in Section 5.8 hereof.

     "Employee Benefit Plans" shall have the meaning set forth in Section
5.20(a) hereof.

     "Environmental Laws" shall have the meaning set forth in Section 5.13(e)
hereof.


                                       2

<PAGE>

     "ERISA" shall have the meaning set forth in Section 5.20(a) hereof.

     "Financial Statements" shall have the meaning set forth in Section 5.8
hereof.

     "Fund" shall have the meaning set forth in Section 6.6 hereof.

     "GAAP" shall mean U.S. generally accepted accounting principles.

     "Governmental Authority" shall mean any local, state, federal or foreign
governmental authority, including all agencies, bureaus, commissions,
authorities or bodies of the federal government or any state, county, municipal
or local government.

     "Hazardous Substances" shall have the meaning set forth in Section 5.13(f)
hereof.

     "HSR Act" shall mean the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended.

     "Indemnified Party" shall have the meaning set forth in Section 10.3
hereof.

     "Indemnitor" shall have the meaning set forth in Section 10.3 hereof.

     "Independent Accounting Firm" shall have the meaning set forth in Section
4(b)(ii) hereof.

     "IRS" shall have the meaning set forth in Section 5.20(b) hereof.

     "KCET" shall have the meaning set forth in Section 4(b)(iv) hereof.

     "KCET Disposition" shall have the meaning set forth in Section 7.1 hereof.

     "Islip Leased Property" shall mean the facility leased from The Town of
Islip Industrial Development Agency.

     "Law" shall mean any statute, ordinance, code, rule, regulation, order,
writ, judgment, decree or other law enacted, adopted or promulgated by any
Governmental Authority.

     "Leased Property" shall have the meaning set forth in Section 5.16 hereof.


                                       3

<PAGE>

     "Liabilities" shall have the meaning set forth in Section 5.9 hereof.

     "Liens" shall have the meaning set forth in Section 5.3 hereof.

     "Material Adverse Effect" shall mean a material adverse effect on the
business, assets, condition (financial or otherwise), operations or results of
operations of the Company and the Subsidiaries, taken as a whole.

     "Material Contracts" shall have the meaning set forth in Section 5.15
hereof.

     "McClure Earn-Out Agreement" shall have the meaning set forth in Section
4(b)(iv) hereof.

     "Minimum Working Capital Amount" shall have the meaning set forth in
Section 4(b)(i) hereof.

     "Multiemployer Plan" shall have the meaning set forth in Section 5.20(b)
hereof.

     "PBGC" shall have the meaning set forth in Section 5.20(b) hereof.

     "Owned Real Property" shall have the meaning set forth in Section 5.16
hereof.

     "Permits" shall have the meaning set forth in Section 5.12 hereof.

     "Permitted Liens" shall have the meaning set forth in Section 5.19 hereof.

     "Person" shall mean any individual, trustee, corporation, general or
limited partnership, limited liability partnership, limited liability company,
joint venture, joint stock company, bank, firm, governmental agency, trust,
association, organization or unincorporated entity of any kind or nature
whatsoever.

     "Properties" shall have the meaning set forth in Section 5.16 hereof.

     "Proposed Settlement" shall have the meaning set forth in Section 10.5
hereof.


                                       4

<PAGE>

     "Proprietary Rights" shall mean any license, patent, copyright, copyright
permission, trade name, trademark or service mark, proprietary right, brand name
or design, or any registration (granted or pending) or applications therefor.

     "Purchase Price" shall have the meaning set forth in Section 4(a) hereof.

     "RCRA" shall have the meaning set forth in Section 5.13(e) hereof.

     "Real Property Leases" shall have the meaning set forth in Section 5.16
hereof.

     "Regulations" shall mean the income tax regulations promulgated under the
Code, as such regulations may be amended from time to time (including
corresponding provisions of any succeeding regulations).

     "Securities Act" shall have the meaning set forth in Section 6.5 hereof.

     "Seller" shall have the meaning set forth in the Recitals hereto.

     "Shares" shall have the meaning set forth in the Recitals hereto.

     "Single Employer Plan" shall have the meaning set forth in Section 5.20(b)
hereof.

     "Subsidiary" shall have the meaning set forth in Section 5.4 hereof.

     "Tax Claim" shall have the meaning set forth in Section 11.1(a) hereof.

     "Tax Returns" shall mean any returns, declarations and reports and all
information returns and statements of any kind or nature whatsoever relating to
Taxes.

     "Taxes" shall mean all foreign, federal, state, county, local and other
taxes, levies, impositions, deductions, charges and withholdings, including any
interest, penalties or additions thereto. Taxes shall include, without
limitation, income, franchise, gross receipts, sales, commercial rent and
employment taxes.


                                       5

<PAGE>

     "VEBA" shall have the meaning set forth in Section 5.20(a) hereof.

     "Working Capital" shall have the meaning set forth in Section 4(b)(iv)
hereof.

     "Working Capital Statement" shall have the meaning set forth in Section
4(b)(ii) hereof.

2.   Sale and Purchase of Shares.  Subject to the terms and conditions of this
Agreement, at the Closing provided for in Article 3 hereof, the Seller shall
sell, transfer, convey and assign to the Buyer, and the Buyer shall purchase
from the Seller, the Shares (which shall constitute all of the issued and
outstanding shares of the Company on the Closing Date).

3.   Closing; Closing Date.   Subject to the terms and conditions of this
Agreement, the closing of the sale and purchase of the Shares contemplated
hereby (the "Closing") shall take place at the offices of Squadron, Ellenoff,
Plesent & Sheinfeld, LLP, 551 Fifth Avenue, New York, New York 10176, at 10:00
a.m. New York City time, on the date three (3) Business Days following the later
to occur of (i) the expiration or termination of the applicable waiting periods
under the HSR Act and (ii) the satisfaction or waiver of all other conditions
set forth in Articles 8 and 9 hereof, or such later date as may be agreed to by
the Buyer and the Seller. The date upon which the Closing shall occur is herein
called the "Closing Date." At the Closing, the Seller shall deliver to the Buyer
stock certificates representing all of the Shares, duly endorsed in blank or
accompanied by stock powers duly executed in blank, in proper form for transfer.

4.   Purchase Price and Payment for Shares.

     (a) The aggregate purchase price for the Shares, to be paid at the Closing,
shall be $200,000,000 (the "Purchase Price").

     (b) The Purchase Price shall be adjusted as follows:


                                       6

<PAGE>

          (i) If the amount of the adjusted Working Capital of the Company, as
     determined in accordance with Section 4(b)(iv) hereof (the "Adjusted
     Working Capital"), is less than $7,686,000 (the "Minimum Working Capital
     Amount"), the Purchase Price shall be decreased by the amount equal to the
     difference between the Adjusted Working Capital and the Minimum Working
     Capital Amount.

          (ii) The Adjusted Working Capital shall be determined by the Seller as
     of the opening of business on the Closing Date in accordance with GAAP, in
     all cases applied on a basis consistent with the December 31, 1997
     Financial Statements (except as provided below). The Seller shall deliver
     to the Buyer a statement of the Adjusted Working Capital (the "Working
     Capital Statement") within sixty (60) days after the Closing, together with
     a certificate (1) setting forth the amount of Adjusted Working Capital, (2)
     stating that the calculation has been made in accordance with GAAP, in all
     cases applied on a basis consistent with the December 31, 1997 Financial
     Statements (except as provided below) and (3) setting forth the amount of
     any required adjustment to the Purchase Price pursuant to this Section
     4(b). During the period from the Closing Date until the date of delivery of
     the Working Capital Statement, the Buyer shall give to the Seller and its
     independent accountants such assistance and access to the assets and books
     and records of the Company and the Subsidiaries as the Seller and such
     personnel shall reasonably request during normal business hours in order to
     enable them to prepare the Working Capital Statement. The Working Capital
     Statement shall be final and binding on the parties unless, within thirty
     (30) days after delivery to the Buyer, notice is given by the Buyer to the
     Seller of its objection. If notice of objection is given, the parties shall
     consult with each other with respect to the objection. If such


                                       7

<PAGE>

     dispute is not resolved within thirty (30) days thereafter, the parties
     shall submit the dispute to Ernst & Young LLP (the "Independent Accounting
     Firm") for resolution, which resolution shall be final, conclusive and
     binding on the parties; provided, however, that the Independent Accounting
     Firm shall be empowered only to settle numerical discrepancies and disputes
     as to whether the Working Capital Statement has been prepared in accordance
     with GAAP, on a basis consistent with the December 31, 1997 Financial
     Statements (except as provided below), between the parties and shall have
     no authority to interpret any term or provision of this Agreement or to
     settle any dispute relating to the interpretation of any term or provision
     of this Agreement. Notwithstanding anything in this Agreement to the
     contrary, the fees and expenses of the Independent Accounting Firm in
     resolving the dispute shall be borne equally by the Seller and the Buyer.

          (iii) Within ten (10) days after the Working Capital Statement has
     become final and binding upon the parties, the Seller shall pay to the
     Buyer the amount, if any, by which the Adjusted Working Capital is less
     than the Minimum Working Capital Amount, plus interest accrued thereon at a
     rate equal to eight percent (8%) per annum.

          (iv) For purposes of this Article 4, "Adjusted Working Capital" shall
     mean the excess of consolidated current assets over consolidated current
     liabilities of the Company and the Subsidiaries applied on a basis
     consistent with the December 31, 1997 Financial Statements (except as
     provided below), excluding (1) the income tax receivable-parent from the
     Seller or News America Incorporated, which shall be recorded as a reduction
     of the capital of the Company in accordance with Section 8.12, (2) all
     assets and liabilities related to KCET/DIMAC Communications, L.L.C.
     ("KCET") consistent with the treatment disclosed in footnote number 4


                                       8
<PAGE>

     of the Company's audited financial statements as at December 31, 1997, and
     (3) all current deferred tax assets and liabilities. Notwithstanding
     anything herein to the contrary, current liabilities for purposes of this
     Article 4 and for the calculation of working capital shall include, but not
     be limited to, the accrued liabilities related to management bonuses
     (including guaranteed bonuses) on a pro rata basis, and the estimated pro
     rata portion through to the Closing Date for the earned but unpaid portion
     of contingent consideration under the terms of the Earn-Out Agreement among
     PCD Acquisition Company, DIMAC Corporation and Palm Coast Data, Ltd., dated
     May 1, 1995; the Earn-Out Agreement among TMG Acquisition Company, DIMAC
     Corporation and T.R. McClure & Co., dated September 30, 1995 (the "McClure
     Earn-Out Agreement"); and the Earn-Out Agreement among WAA Acquisition
     Company, DIMAC Corporation and Wilcox & Associates, Inc., dated March 1,
     1996.

     (c) The Purchase Price shall be further reduced by the amount of any and
all dividends, distributions or other payments or transfers to any Affiliate of
the Company (other than its Subsidiaries) occurring between the date of this
Agreement and the Closing Date.

     (d) Any payment pursuant to this Article 4 shall be made in immediately
available funds by wire transfer to an account or accounts designated in writing
by the Seller or the Buyer, as the case may be, at least two (2) Business Days
prior to the date of such payment.

5.  Representations and Warranties of the Seller.  The Seller represents and
warrants to the Buyer as follows:

     5.1  Due Incorporation and Qualification.  Each of the Company and the
Subsidiaries is a corporation duly organized, validly existing and in good
standing under the Laws of its


                                       9

<PAGE>

jurisdiction of incorporation. Each of the Company and the Subsidiaries is duly
qualified or licensed to transact business as a foreign corporation and is in
good standing in each jurisdiction in which the nature of its business or
location of its properties requires such qualification or licensing and in which
the failure so to qualify would have a Material Adverse Effect.

     5.2  Capital Stock.  The Company is authorized to issue 5,000 shares of
Common Stock, par value $.01 share, 1,000 shares of which are issued and
outstanding. All of the Shares are duly authorized and are validly issued,
fully paid and nonassessable and free of preemptive rights. The Seller is
the lawful beneficial and record owner of, and has good and marketable
title to, the Shares.

     5.3  Options or Other Rights.  The Shares are owned by the Seller free and
clear of all liens, claims, charges, pledges, security interests or other
encumbrances of any nature whatsoever ("Liens"), and there are no outstanding
agreements, subscriptions, warrants, calls, preemptive rights, options, trusts
(voting or otherwise) or other rights of any kind granting to any Person any
interest in or the right to purchase or otherwise acquire from the Company, the
Seller or any Subsidiary at any time or upon the happening of any stated event
any shares of the capital stock or any other security of the Company or any
Subsidiary, nor is there any outstanding right, subscription, warrant, call,
preemptive right, option, trust (voting or otherwise) or other agreement of any
kind granting to any Person any interest in or the right to purchase or
otherwise acquire from the Company, the Seller or any Subsidiary any security of
any kind convertible into or exchangeable for capital stock of the Company or
any Subsidiary, including any proxy, agreement, trust or understanding with
respect to the voting of the capital stock of the Company or any Subsidiary.


                                       10

<PAGE>

     5.4  Subsidiaries.  Schedule 5.4 annexed hereto sets forth the name and
jurisdiction of incorporation of the Company's subsidiaries (the
"Subsidiaries"). All of the issued and outstanding shares of capital stock of
the Subsidiaries are duly authorized and are validly issued, fully paid and
nonassessable and free of preemptive rights. The Company is the lawful and
beneficial and record owner of, and has good and marketable title to, all of the
outstanding capital stock of the Subsidiaries, free and clear of any and all
Liens. Except as set forth on Schedule 5.4 annexed hereto, the Company does not
have any ownership interest in any entity other than the Subsidiaries.

     5.5  Certificates of Incorporation and By-Laws.  The copies of the
certificates or articles of incorporation and by-laws of the Company and the
Subsidiaries, and all amendments to each, which have been delivered to the Buyer
are true, correct and complete.

     5.6  Power and Capacity.  The Seller has all requisite power, authority and
approval required to execute, deliver and perform this Agreement, to consummate
the transactions contemplated hereby and to perform fully its obligations
hereunder. The execution, delivery and performance of this Agreement by the
Seller have been duly authorized by all necessary corporate action of the
Seller. This Agreement and each document and instrument contemplated by this
Agreement to be executed by the Seller, when executed and delivered in
accordance with the provisions hereof (assuming due authorization, execution and
delivery by the Buyer), shall constitute the valid and binding obligations of
the Seller, enforceable against the Seller in accordance with their respective
terms subject to applicable bankruptcy, insolvency, fraudulent conveyance,
reorganization, moratorium and similar laws affecting creditors' rights and
remedies generally, and subject, as to enforceability, to general principles of
equity, including principles of commercial


                                       11

<PAGE>

reasonableness, good faith and fair dealing (regardless of whether enforcement
is sought in a proceeding at law or in equity).

     5.7  Freedom to Contract.  The execution, delivery and performance of
this Agreement by the Seller do not, and the performance by it of its
obligations hereunder in accordance with its terms and conditions will not, (i)
violate or conflict with any provision of the certificate of incorporation or
by-laws of the Seller, the Company or any Subsidiary, (ii) violate any of the
terms, conditions or provisions of any Law binding upon the Seller, the Company,
the Subsidiaries or any of their respective properties, or (iii) conflict with
or result in a violation or breach of, or constitute (with or without due notice
or lapse of time or both) a default (or give rise to any right of termination,
cancellation or acceleration) under, any of the terms, conditions or provisions
of any note, bond, indenture, debenture, security agreement, trust agreement,
lien, mortgage, lease, license, franchise, permit, guaranty, joint venture
agreement, or other written agreement, instrument or obligation, to which the
Seller, the Company or any Subsidiary is a party or by which any of them or any
of their respective properties is bound, except (x) with respect to clause (iii)
of this sentence, as set forth on Schedule 5.7 annexed hereto, and (y) such
violations, breaches, defaults or conflicts that would not, individually or in
the aggregate, have a Material Adverse Effect. No governmental authorization,
approval, order, license, permit, consent, registration, declaration or filing
with any Governmental Authority, and no consent or approval of any Person, is
required in connection with the Seller's execution, delivery and performance of
this Agreement and the consummation of the transactions contemplated hereby,
except (i) as set forth on Schedule 5.7 annexed hereto, (ii) the requirements
under the HSR Act or (iii) where the failure to obtain any authorization,
approval,


                                       12

<PAGE>

order, license, permit, consent, registration, declaration or filing
would not have a material adverse effect on the ability of the parties to
consummate the transactions contemplated by this Agreement.

     5.8  Financial Statements.  The Seller has delivered to the Buyer copies
of (i) the audited consolidated balance sheet of the Company and the
Subsidiaries as at December 31, 1997 and the related audited consolidated
statements of income and the cash flows of the Company and the Subsidiaries for
the year then ended (the "December 31, 1997 Financial Statements") and (ii) the
unaudited consolidated balance sheet of the Company and the Subsidiaries at
March 31, 1998 and the related consolidated statements of income of the Company
and the Subsidiaries for the three-month period then ended (such audited and
unaudited statements, including the related notes and schedules thereto, as
applicable, are referred to herein as the "Financial Statements."). Each of the
Financial Statements is complete and correct in all material respects, has been
prepared in accordance with GAAP (subject to normal year-end adjustments in the
case of the unaudited statements) and presents fairly the financial position,
results of operations and cash flows (with respect to the December 31, 1997
Financial Statements) of the Company and the Subsidiaries as at the date and for
the period indicated. The unaudited balance sheet as at March 31, 1998 is herein
referred to as the "Balance Sheet," and March 31, 1998 is herein referred to as
the "Balance Sheet Date."

     5.9  Absence of Undisclosed Liabilities.  As at the Balance Sheet Date,
the Company did not have any material direct or indirect indebtedness,
liability, claim, loss, damage, deficiency, obligation or responsibility,
liquidated or unliquidated, secured or unsecured, accrued, absolute, contingent
or otherwise, including, without limitation, liabilities on account of taxes
(subject to


                                       13

<PAGE>

normal year-end adjustments), other governmental charges or lawsuits brought
("Liabilities"), other than (i) Liabilities fully and adequately reflected or
reserved for on the Financial Statements (including Liabilities disclosed in the
footnotes thereto), (ii) Liabilities disclosed on Schedule 5.9 annexed hereto or
any other Schedule annexed hereto or otherwise addressed by any of the
representations, warranties or covenants made by the Seller in this Agreement,
(iii) Liabilities under this Agreement, (iv) Liabilities fully covered by
insurance, indemnification, contribution or comparable arrangements or (v)
Liabilities incurred since the Balance Sheet Date in the ordinary course of
business.

     5.10  No Material Adverse Change.  Between the Balance Sheet Date and the
date of this Agreement, there has been no material adverse change in the assets,
properties, business or condition (financial or otherwise), operations or
results of operations of the Company and the Subsidiaries which would materially
impair the overall conduct of the Company's business as currently conducted, nor
has there been any damage, destruction or loss materially affecting the assets,
properties, business or condition (financial or otherwise), operations or
results of operations of the Company and the Subsidiaries, whether or not
covered by insurance, other than as disclosed by the Seller to the Buyer;
provided, however, that no representation or warranty is made as to the effect
of seasonal fluctuations on the Company's business, general conditions in the
direct marketing industry, variations in customer order levels which have not
resulted in a change in overall order levels for such customers, or present or
future Laws, including, without limitation, Laws relating to postal rates and
procedures.

     5.11  Taxes.


                                       14

<PAGE>

     (a) Except as set forth on Schedule 5.11 annexed hereto, (i) each of the
Company and the Subsidiaries has filed all Tax Returns required to be filed by
it or requests for extensions to file such Tax Returns have been filed, granted
and have not expired, except to the extent that such failures to file or to have
extensions granted that remain in effect would not, individually or in the
aggregate, have a Material Adverse Effect; (ii) all Tax Returns filed by the
Company and each Subsidiary are complete and accurate except to the extent that
such failure to be complete and accurate would not, individually or in the
aggregate, have a Material Adverse Effect; and (iii) the Company and each
Subsidiary have paid (or the Company has paid on the Subsidiaries' behalf) all
Taxes due (whether or not required to be paid with a Tax Return), except for
such Taxes that would not individually or in the aggregate have a Material
Adverse Effect, and the Balance Sheet reflects an adequate reserve, in
accordance with GAAP, for all Taxes payable by the Company and the Subsidiaries
(subject to normal year-end adjustments) for all taxable periods and portions
thereof accrued through the date of the Balance Sheet.

     (b) Except as set forth on Schedule 5.11 annexed hereto, no deficiencies
for any Taxes have been proposed, asserted or assessed against the Company or
any Subsidiary that are not adequately reserved for in accordance with GAAP, in
all cases applied on a basis consistent with the Balance Sheet, except for
deficiencies that would not, individually or in the aggregate, have a Material
Adverse Effect, and no requests for waivers of the time to assess any such Taxes
have been granted or are pending.

     (c) The Company and each Subsidiary have withheld and paid all Taxes
required to have been withheld and paid in connection with amounts paid or owing
to any employee,


                                       15

<PAGE>

independent contractor, creditor, stockholder or other third party, except for
such Taxes that would not, individually or in the aggregate, have a Material
Adverse Effect, and have complied with all information reporting and backup
withholding requirements, except to the extent that failure to comply with such
requirements would not, individually or in the aggregate, have a Material
Adverse Effect.

     5.12  Compliance with Laws.  Each of the Company and the Subsidiaries is
in compliance with all Laws applicable to it or its business, except for such
non-compliances that would not, individually or in the aggregate, have a
Material Adverse Effect. All licenses, permits, order or approvals of any
Governmental Authority (collectively, the "Permits") of the Company and the
Subsidiaries are in full force and effect, except where the failure to have any
such Permits would not, individually or in the aggregate, have a Material
Adverse Effect.

     5.13  Environmental Matters.

     (a) Each of the Company and the Subsidiaries is and has, at all times from
and after February 21, 1996, been in compliance in all material respects with
all Environmental Laws. Except as set forth on Schedule 5.13 annexed hereto,
neither the Company, the Subsidiaries, nor the Seller has received any written
communication from any Governmental Authority that alleges that the Company or
any of the Subsidiaries is not in compliance with any Environmental Law. All
material Permits and other governmental authorizations required pursuant to the
Environmental Laws relating to any property currently owned or operated by
either the Company or the Subsidiaries (the "Company Facilities") have been
obtained and are currently in force.


                                       16

<PAGE>

     (b) Except as set forth on Schedule 5.13 annexed hereto, from and after
February 21, 1996 there have been no releases of any Hazardous Substances at,
under or from any Company Facility.

     (c) There are no consent decrees, consent orders, judgments, judicial or
administrative orders, agreements with (other than Permits) or Liens by any
Governmental Authority relating to any Environmental Law imposed against the
Company or any Subsidiary as a named party.

     (d) True and correct copies of all written environmental reports, audits or
assessments which have been conducted since the Acquisition Date, either by the
Company or the Subsidiaries or any Person engaged by the Company or any
Subsidiary for such purpose, at any Company Facility have been made available to
the Buyer.

     (e) "Environmental Laws" shall mean all applicable Laws relating to
pollution or protection of the environment (including, without limitation,
ambient air, surface water, ground water, land surface, or subsurface strata),
including, without limitation, the Comprehensive Environmental Response,
Compensation and Liability Act of 1980, as amended ("CERCLA"), the Toxic
Substances Control Act, as amended, the Hazardous Materials Transportation Act,
as amended, the Resource Conservation and Recovery Act, as amended ("RCRA"), the
Clean Water Act, as amended, the Safe Drinking Water Act, as amended, the Clean
Air Act, as amended, the Atomic Energy Act of 1954, as amended, the Occupational
Safety and Health Act, as amended, and all analogous Laws.


                                       17

<PAGE>

     (f) "Hazardous Substances" shall mean all pollutants, contaminants,
chemicals, wastes, and any other carcinogenic, ignitable, corrosive, reactive,
toxic or otherwise hazardous substances or materials (whether solids, liquids or
gases) subject to regulation, control or mediation under Environmental Laws.

     5.14  Litigation.  Except as set forth on Schedule 5.14 annexed hereto, and
except for claims substantially covered by insurance, indemnification,
contribution or comparable arrangements, there is no action, suit or proceeding
by or before any referee, mediator or arbitrator, or any court or governmental
or other regulatory or administrative agency or commission, pending or, to the
knowledge of the Seller, threatened, against the Company or the Subsidiaries or
relating to their respective assets, that, individually or in the aggregate,
would have a Material Adverse Effect or which would in any way seek to prevent,
enjoin, alter or delay the transactions contemplated hereby.

     5.15  Agreements.  Except in each case as set forth on Schedule 5.15
annexed hereto or any other Schedule annexed hereto, and except for this
Agreement, neither the Company nor any Subsidiary is a party to any contract:
(i) for the purchase of products, materials, supplies, services or equipment
involving the payment of more than $250,000 in any twelve (12) month period;
(ii) under which it is lessor or lessee of personal property involving the
payment of more than $125,000 in any twelve (12) month period; (iii) for capital
improvements or capital expenditures with any one contractor or subcontractor
involving the payment, during the twelve (12) month period commencing on the
date hereof, of more than $250,000 in any case or $750,000 in the aggregate;
(iv) for the borrowing of money or for a line of credit; (v) creating any
security interests or liens securing


                                       18

<PAGE>

obligations in excess of $125,000 in any case or $500,000 in the aggregate; (vi)
pursuant to which its right to compete with any Person in the conduct of its
business is restrained or restricted in any material way except for exclusive
sales representation, distribution, licensing and similar agreements made in the
ordinary course of business; (vii) involving any merger or consolidation of the
Company or any Subsidiary or the acquisition or sale of all or substantially all
the assets of the Company or any Subsidiary (other than contracts relating to
the KCET Disposition); or (viii) constituting a guarantee of any debt or
obligation of another by the Company or any Subsidiary (collectively, the
"Material Contracts"). Except in each case as set forth on Schedule 5.15 annexed
hereto, neither the Company nor any Subsidiary is in breach or default of any
provision of any Material Contract, except for any possible breaches or defaults
that would not, individually or in the aggregate, have a Material Adverse
Effect. None of the Company, any Subsidiary or the Seller has received written
notice canceling or terminating any Material Contract. To the Seller's
knowledge, no other party to any Material Contract is in breach or default of
such Material Contract, except for breaches or defaults that would not,
individually or in the aggregate, have a Material Adverse Effect, and no event
has occurred which, with or without the giving of notice, lapse of time or both,
would constitute a material default by such party thereunder.

     5.16  Real Property.  Schedule 5.16 annexed hereto sets forth list of (i)
all real property owned by the Company and the Subsidiaries ("Owned Real
Property"), and (ii) all leases, subleases or other agreements ("Real Property
Leases") under which the Company or any Subsidiary is lessor or lessee of any
real property, including, without limitation, the Islip Leased Property ("Leased
Property," and together with the Owned Real Property, the "Properties"). Except
as set forth


                                       19

<PAGE>

on Schedule 5.16 annexed hereto, neither the Company nor any Subsidiary is in
breach or default of any provision of any Real Property Lease, except for
breaches or defaults that would not individually or in the aggregate have a
Material Adverse Effect. Neither the Company, any Subsidiary nor the Seller has
received written notice canceling or terminating any Real Property Lease. To the
Seller's knowledge, no other party to any Real Property Lease is in breach or
default of such Real Property Lease, and no event has occurred which, with or
without the giving of notice lapse of time or both, would constitute a material
default by such party thereunder, except for breaches of defaults that would
not, individually or in the aggregate, have a Material Adverse Effect.

     5.17  Fixed Assets.  Schedule 5.17 annexed hereto sets forth a true and
complete listing of all equipment, machinery, motor vehicles, fixtures and other
fixed assets owned by the Company or any Subsidiary having a net book value in
excess of $500,000.

     5.18  Proprietary Rights.  The Company and the Subsidiaries possess all
Proprietary Rights necessary for the conduct of their businesses as presently
conducted. Except as set forth on Schedule 5.18 annexed hereto, each of the
Company and the Subsidiaries owns and possesses all right, title and interest in
and to, or possesses the valid right to use, all Proprietary Rights, except
where the failure to own or possess such right would not have a Material Adverse
Effect. Except for licenses entered into in the ordinary course of the Company's
or the Subsidiaries' business, neither the Company nor any Subsidiary has
granted to any Person the right to use any Proprietary Right which is material
to the Company's or the Subsidiaries' business. Except as set forth on Schedule
5.18 annexed hereto, no claims have been asserted by any third party based on
the use by, or challenging the ownership of, the Company or any Subsidiary of
any Proprietary Right that the


                                       20

<PAGE>

Company or any Subsidiary licenses or uses, except for such claims that would
not, individually or in the aggregate, have a Material Adverse Effect. Except as
set forth on Schedule 5.18 annexed hereto, all trademark registrations for
trademarks that are still in use by the Company are in full force and effect,
except where the failure to have such registrations in full force and effect
would not, individually or in the aggregate, have a Material Adverse Effect.

     5.19  Title To Properties.  The Company or a Subsidiary, as the case may
be, is the owner of record of the Owned Real Property, is the owner of record of
the leasehold estate to the Islip Leased Property and is the owner of, and has
good and marketable title to, all of the other assets and properties reflected
on the Financial Statements, in each case free and clear of any Lien, except for
(i) assets and properties disposed of, or subject to purchase or sales orders,
in the ordinary course of business since the Balance Sheet Date; (ii) Liens
incurred in the ordinary operation of the Company's business; (iii) Liens for
Taxes and assessments not yet payable; (iv) Liens for Taxes, assessments and
charges and other claims, the validity of which is being contested in good
faith; (v) Liens the existence of which, individually or in the aggregate, do
not have a Material Adverse Effect; (vi) Liens set forth on Schedule 5.19
annexed hereto; and (vii) Liens, inclusive of covenants, restrictions of record,
encroachments and states of facts, set forth in title insurance policies
described on Schedule 5.19 annexed hereto for the Owned Real Property and the
Islip Leased Property (Liens referred to in clauses (i) through (vii) of this
Section 5.19 are collectively referred to herein as "Permitted Liens").

     5.20  Employee Benefit Plans.


                                       21
<PAGE>

     (a) List of Plans. Set forth in Schedule 5.20(a) annexed hereto is an
accurate and complete list of all (i) "employee benefit plans," within the
meaning of Section 3(3) of the Employee Retirement Income Security Act of 1974,
as amended, and the rules and regulations thereunder ("ERISA"); and (ii) bonus,
stock option, stock purchase, restricted stock, incentive, fringe benefit,
"voluntary employees' beneficiary associations" ("VEBAs"), under Section
501(c)(9) of the Code, profit-sharing, pension, or retirement, deferred
compensation, medical, life, disability, accident, salary continuation,
severance, accrued leave, vacation, sick pay, sick leave, supplemental
retirement and unemployment benefit plans, programs, arrangements, commitments
and/or practices (whether or not insured); for active, retired or former
employees or directors, whether or not any such plans, programs, arrangements,
commitments, contracts, agreements and/or practices (referred to in (i) or (ii)
above) are otherwise exempt from the provisions of ERISA; that have been
established, sponsored, maintained or contributed to (or with respect to which
an obligation to contribute has been undertaken) or with respect to which any
potential liability is borne by the Company and/or any Subsidiary (including,
for this purpose and for the purpose of all of the representations in this
Section 5.20, any predecessors to the Company or any Subsidiary), the Seller or
any of its subsidiaries or affiliates, and all employers (whether or not
incorporated) that would be treated together with the Company, any Subsidiary
and/or the Seller as a single employer within the meaning of Section 414 of the
Code (the "Controlled Group"), to which the Company and/or any Subsidiary
contributes or with respect to which the Company and/or any Subsidiary has any
obligation or liability (including for this purpose and for purposes of the
representations in this


                                       22

<PAGE>

Section 5.20, any indirect, potential, or contingent or secondary liability)
("Employee Benefit Plans").

     (b) Except (i) as set forth in Schedule 5.20(b) annexed hereto and (ii) to
the extent that any breach of the representations set forth in this Section
5.20(b) would not have a Material Adverse Effect:

          (i) Status of Plans. Each Employee Benefit Plan (including any related
     trust) complies in form with the requirements of all applicable laws,
     including, without limitation, ERISA and the Code, and has at all times
     been maintained and operated in compliance with its terms and the
     requirements of all applicable laws, including, without limitation, ERISA
     and the Code. No complete or partial termination of any Employee Benefit
     Plan has occurred or is expected to occur, and, to the Seller's knowledge,
     no proceedings have been instituted, and no condition exists and no event
     has occurred that could constitute grounds, under Title IV of ERISA, to
     terminate, or appoint a trustee to administer, any Employee Benefit Plan.
     Neither the Company nor any Subsidiary has any commitment, intention or
     understanding to create, modify or terminate any Employee Benefit Plan.
     Except as required to maintain the tax-qualified status of any Employee
     Benefit Plan intended to qualify under Section 401(a) of the Code, no
     condition or circumstance exists that would prevent or restrict the
     amendment or termination of any Employee Benefit Plan. No event has
     occurred and no condition or circumstance has existed that would reasonably
     be expected to result in an increase in the benefits under or the expense
     of maintaining any Employee Benefit Plan from the level of benefits or
     expense incurred for the most recent fiscal year ended thereof. No Employee
     Benefit Plan is a plan described in Section 4063(a) of ERISA.


                                       23

<PAGE>

          (ii) Liabilities.

               (1) No Employee Benefit Plan subject to Section 412 or 418B of
          the Code or Section 302 of ERISA has incurred any accumulated funding
          deficiency within the meaning of Section 412 or 418B of the Code or
          Section 302 of ERISA, respectively, or has applied for or obtained a
          waiver from the Internal Revenue Service ("IRS") of any minimum
          funding requirement or an extension of any amortization period under
          Section 412 of the Code or Section 303 or 304 of ERISA. Except for
          payments of premiums to the Pension Benefit Guaranty Corporation
          ("PBGC"), which have been timely paid in full, neither the Company nor
          any other member of the Controlled Group has incurred any unsatisfied
          liability to the PBGC in connection with any Employee Benefit Plan,
          including, without limitation, any liability under Section 4069 or
          4212(c) of ERISA or any penalty imposed under Section 4071 of ERISA,
          and neither the Company nor any other member of the Controlled Group
          has ceased operations at any facility or withdrawn from any such
          Employee Benefit Plan in a manner which could subject it to liability
          under Section 4062, 4063 or 4064 of ERISA, or knows of any facts or
          circumstances that might give rise to any liability of the Company or
          any Subsidiary to the PBGC under Title IV of ERISA that could
          reasonably be anticipated to result in any claims being made against
          the Buyer by the PBGC.

               (2) Neither the Company nor any other member of the Controlled
          Group has incurred any unsatisfied withdrawal liability (including any
          contingent or secondary withdrawal liability) within the meaning of
          Section 4201 or 4204 of ERISA to any Employee Benefit Plan which is a
          "multiemployer plan" (as such term is defined in Section


                                       24

<PAGE>

          4001(a)(3) of ERISA) ("Multiemployer Plan"), and no event has occurred
          and no condition or circumstance has existed, that presents a material
          risk of the occurrence of any withdrawal from or the partition,
          termination, reorganization or insolvency of any such Multiemployer
          Plan which could result in any liability of the Company or any
          Subsidiary to any such Multiemployer Plan.

               (3) Neither the Company nor any Subsidiary maintains any Employee
          Benefit Plan which is a "group health plan" (as such term is defined
          in section 5000(b)(1) of the Code or Section 607(1) of ERISA) that has
          not been administered and operated in all respects in compliance with
          the applicable requirements of Part 6 of Subtitle B of Title I of
          ERISA and Section 4980B of the Code ("COBRA"), and neither the Company
          nor any Subsidiary is subject to any liability, including, without
          limitation, additional contributions, fines, taxes, penalties or loss
          of tax deduction as a result of such administration and operation. No
          Employee Benefit Plan which is such a group health plan is a "multiple
          employer welfare arrangement," within the meaning of Section 3(40) of
          ERISA. Each Employee Benefit Plan that is intended to meet the
          requirements of Section 125 of the Code meets such requirements, and
          each program of benefits for which employee contributions are provided
          pursuant to elections under any Employee Benefit Plan meets the
          requirements of the Code applicable thereto. Neither the Company
          nor any Subsidiary maintains any Employee Benefit Plan which is an
          "employee welfare benefit plan" (as such term is defined in
          Section 3(1) of ERISA) that has provided any "disqualified benefit"
          (as such term

                                       25


<PAGE>

          is defined in Section 4976(b) of the Code) with respect to which an
          excise tax could be imposed.

               (4) Neither the Company nor any Subsidiary maintains any Employee
          Benefit Plan (whether qualified or non-qualified under Section 401(a)
          of the Code) providing for post-employment or retiree health, life
          insurance and/or other welfare benefits and having unfunded
          liabilities, and neither the Company nor any Subsidiary have any
          obligation to provide any such benefits to any retired or former
          employees or active employees following such employees' retirement or
          termination of service, except as required by COBRA. Neither the
          Company nor any Subsidiary has any unfunded liabilities pursuant to
          any Employee Benefit Plan that is a "pension plan" (as defined in
          Section 3(2) of ERISA) and is not intended to be qualified under
          Section 401(a) of the Code.

               (5) Neither the Company nor any Subsidiary has incurred any
          liability for any tax or excise tax arising under Chapter 43 of the
          Code, and no event has occurred and no condition or circumstance has
          existed that could give rise to any such liability.

               (6) No asset of the Company or any Subsidiary is subject to any
          lien arising under Section 302(f) of ERISA or Section 412(n) of the
          Code, and no event has occurred and no condition or circumstance has
          existed that could give rise to any such lien. Neither the Company nor
          any Subsidiary has been required to provide any security under Section
          307 of ERISA or Section 401 (a)(29) or 412(f) of the Code, and no
          event has


                                       26

<PAGE>

          occurred and no condition or circumstance has existed that could give
          rise to any such requirement to provide any such security.

               (7) There are no actions, suits, claims or disputes pending, or,
          to the knowledge of the Seller or the Company, threatened, anticipated
          or expected to be asserted against or with respect to any Employee
          Benefit Plan or the assets of any such plan (other than routine claims
          for benefits and appeals of denied routine claims). No civil or
          criminal action brought pursuant to the provisions of Title I,
          Subtitle B, Part 5 of ERISA is pending, threatened, anticipated, or
          expected to be asserted against the Company or any Subsidiary or any
          fiduciary of any Employee Benefit Plan, in any case with respect to
          any Employee Benefit Plan. No Employee Benefit Plan or any fiduciary
          thereof has been the direct or indirect subject of an audit,
          investigation or examination by any governmental or quasi-governmental
          agency.

          (iii) Contributions. Full payment has been timely made of all amounts
     which the Company or any Subsidiary is required, under applicable law or
     under any Employee Benefit Plan or any agreement relating to any Employee
     Benefit Plan to which the Company or any Subsidiary is a party, to have
     paid as contributions or premiums thereto as of the last day of the most
     recent fiscal year of such Employee Benefit Plan ended prior to the date
     hereof. All such contributions and/or premiums have been fully deducted for
     income tax purposes and no such deduction has been challenged or disallowed
     by any governmental entity, and to the knowledge of the Seller or the
     Company and the Subsidiaries no event has occurred and no condition or
     circumstance has existed that could give rise to any such challenge or
     disallowance. The Company


                                       27

<PAGE>

     has made adequate provision for reserves to meet contributions and premiums
     and any other liabilities that have not been paid or satisfied because they
     are not yet due under the terms of any Employee Benefit Plan, applicable
     law or related agreements. Benefits under all Employee Benefit Plans are as
     represented and have not been increased subsequent to the date as of which
     documents have been provided.

          (iv) Funded Status; Withdrawal Liability.

               (1) As of the date of this Agreement, the current value of the
          accumulated benefit obligations (based upon actuarial assumptions
          which are in the aggregate reasonable in all respects and which have
          been furnished to and relied upon by the Buyer) under each Employee
          Benefit Plan which is covered by Title IV of ERISA and which is a
          "single employer plan" (as such term is defined in Section 4001(a)(15)
          of ERISA) ("Single Employer Plan") did not exceed the current fair
          value of the assets of each such Single Employer Plan allocable to
          such accrued benefits, and since the date of the Working Capital
          Statement, there has been (x) no change in the financial condition of
          any Single Employer Plan, (y) no change in the actuarial assumptions
          with respect to any Single Employer Plan and (z) no increase in
          benefits under any Single Employer Plan as a result of plan
          amendments, written interpretations or announcements (whether written
          or not), change in applicable law or otherwise, which individually or
          in the aggregate, would result in the current value of any Single
          Employer Plan's accrued benefits exceeding the current value of all
          such Single Employer Plan's assets. No Employee Benefit Plan holds as
          an asset any interest in any annuity contract, guaranteed investment
          contract or any other investment or


                                       28

<PAGE>

          insurance contract, policy or instrument issued by an insurance
          company that, to the knowledge of the Seller or the Company, is the
          subject of bankruptcy, conservatorship, insolvency, liquidation,
          rehabilitation or similar proceedings.

               (2) As of the date of this Agreement, using actuarial assumptions
          and computation methods consistent with Part I of Subtitle E of Title
          IV of ERISA, neither the Company nor any other members of the
          Controlled Group would have any liability to any Multiemployer Plans
          in the event of a complete withdrawal therefrom, as of the close of
          the most recent fiscal year of each Multiemployer Plan ended prior to
          the date hereof. To the knowledge of the Company or the Seller, there
          has been no change in the financial condition of any Multiemployer
          Plan, in any such actuarial assumption or computation method or in the
          benefits under any Multiemployer Plan as a result of collective
          bargaining or otherwise since the close of each such fiscal year
          which, individually or in the aggregate, would increase such
          liability.

          (v) Tax Qualification. Each Employee Benefit Plan intended to be
     qualified under Section 401(a) of the Code has, as currently in effect,
     been determined to be so qualified by the IRS. Each trust established in
     connection with any Employee Benefit Plan which is intended to be exempt
     from Federal income taxation under Section 501(a) of the Code has, as
     currently in effect, been determined to be so exempt by the IRS. Each VEBA
     has been determined by the IRS to be exempt from Federal income tax under
     Section 501(c)(9) of the Code. To the knowledge of the Seller and the
     Company, since the date of each most recent determination referred to in
     this paragraph (b)(5), no event has occurred and no condition or
     circumstance has existed that


                                       29

<PAGE>

     resulted or is likely to result in the revocation of any such determination
     or that could adversely affect the qualified status of any such Employee
     Benefit Plan or the exempt status of any such trust or VEBA.

          (vi) Transactions. No "reportable event" (as such term is defined in
     Section 4043 of ERISA) for which the 30-day notice requirement has not been
     waived by the PBGC has occurred or is expected to occur with respect to any
     Employee Benefit Plan which could reasonably be expected to subject the
     Company or any Subsidiary to any liability. Neither the Company nor any
     Subsidiary nor any of their respective directors, officers, employees or,
     to the knowledge of the Seller or the Company, other persons who
     participate in the operation of any Employee Benefit Plan or related trust
     or funding vehicle, has engaged in any transaction with respect to any
     Employee Benefit Plan or breached any applicable fiduciary responsibilities
     or obligations under Title I of ERISA that would subject any of them to a
     tax, penalty or liability for prohibited transactions or breach of any
     obligations under ERISA or the Code or would result in any claim being made
     under, by or on behalf of any such Employee Benefit Plan by any party with
     standing to make such claim.

          (vii) Triggering Events. The execution of this Agreement and the
     consummation of the transactions contemplated hereby, do not constitute a
     triggering event under any Employee Benefit Plan, policy, arrangement,
     statement, commitment or agreement, whether or not legally enforceable,
     which (either alone or upon the occurrence of any additional or subsequent
     event) will or may result in the termination of any Employee Benefit Plan
     or any payment (whether of severance pay or otherwise), "parachute payment"
     (as such term is defined in Section 280G of the


                                       30

<PAGE>

     Code), acceleration, vesting or increase in benefits to any employee or
     former employee or director of the Company or any Subsidiary. No Employee
     Benefit Plan provides for the payment of severance, termination, change in
     control or similar-type payments or benefits.

          (c) Documents. The Seller or the Company has provided access to,
     delivered or caused to be delivered to the Buyer or its counsel true and
     complete copies of all material documents in connection with each Employee
     Benefit Plan, including, without limitation (where applicable): (i) all
     Employee Benefit Plans as in effect on the date hereof, together with all
     amendments thereto, including, in the case of any Employee Benefit Plan not
     set forth in writing, a written description thereof; (ii) all current
     summary plan descriptions, summaries of material modifications, and
     material communications; (iii) all current trust agreements, declarations
     of trust and other documents establishing other funding arrangements (and
     all amendments thereto and the latest financial statements thereof); (iv)
     the most recent IRS determination letter obtained with respect to each
     Employee Benefit Plan intended to be qualified under Section 401(a) of the
     Code or exempt under Section 501 (a) or 501(c)(9) of the Code; (v) the
     annual report on IRS Form 5500 series or 990 for each of the last three
     years for each Employee Benefit Plan required to file such form; (vi) the
     most recently prepared actuarial valuation report for each Employee Benefit
     Plan covered by Title IV of ERISA; (vii) the most recently prepared annual
     financial statements; and (viii) all material contracts and agreements
     relating to each Employee Benefit Plan, including, without limitation,
     service provider agreements, insurance contracts, annuity contracts,
     investment management agreements, subscription agreements, participation
     agreements, and record keeping agreements and collective bargaining
     agreements.


                                       31

<PAGE>

     5.21  Executive Employees.

     (a) Schedule 5.21 annexed hereto is a correct and complete list of the
names, titles and current annual salary rates of and bonuses paid to all present
executive officers and employees of the Company and the Subsidiaries whose
annual salary (excluding bonuses) as of January 1, 1998 is in excess of
$100,000.

     (b) Except as set forth on Schedule 5.21 annexed hereto, neither the
Company nor any Subsidiary has any written employment agreement or any written
severance agreement with respect to any Employee whose annual salary (excluding
bonuses) as of January 1, 1998 is in excess of $100,000.

     5.22  Labor Matters.

     (a) Schedule 5.22 annexed hereto is a correct and complete list of all
written collective bargaining agreements to which the Company or any Subsidiary
is a party or by which any of them is bound. The Company has delivered copies of
all such agreements to the Buyer. Neither the Company nor any Subsidiary is in
default with regard to any of such agreements, except for such defaults that
would not, individually or in the aggregate, have a Material Adverse Effect.

     (b) Each of the Company and the Subsidiaries is in compliance in all
material respects with all Laws respecting employment and employment practices,
terms and conditions of employment, wages and hours, and is not engaged in any
material unfair labor or unlawful employment practice, except for such
non-compliance that would not, individually or in the aggregate, have a Material
Adverse Effect. Except as set forth on Schedule 5.14 or Schedule 5.22 annexed
hereto, there is no unlawful employment practice charge pending against the
Company or


                                       32

<PAGE>

any Subsidiary before the U.S. Equal Employment Opportunity Commission ("EEOC")
or EEOC recognized state "referral agency." Except as set forth on Schedule 5.14
or Schedule 5.22 annexed hereto, or as would not, individually or in the
aggregate, have a Material Adverse Effect, there is no unfair labor practice
charge or complaint against the Company or any of the Subsidiaries pending
before the National Labor Review Board ("NLRB"). There is no labor strike,
dispute, slowdown or stoppage pending, or, to the knowledge of the Seller,
threatened against the Company or any of the Subsidiaries, and no NLRB
representation petition has been filed or, to the knowledge of the Seller, is
impending respecting their respective employees. Except as set forth on Schedule
5.14 or Schedule 5.22 annexed hereto, or as would not, individually or in the
aggregate, have a Material Adverse Effect, no employee related grievances or
arbitration proceeding is pending and no written claims therefor exist.

     5.23  Operations of the Company.  Except as set forth on Schedule 5.23
annexed hereto, from the Balance Sheet Date through the date of this Agreement
the Company and the Subsidiaries have conducted their business in the ordinary
course consistent with past practices. From January 1, 1998 through the date of
this Agreement, the Company has not declared, paid, set aside or made any
dividend or other distribution or payment with respect to, or split, combined,
redeemed or reclassified, or purchased or otherwise acquired any shares of its
capital stock or its other securities, nor has it incurred or paid any
indebtedness other than the cash overdraft.

     5.24  Banks, Brokers and Proxies.  Schedule 5.24 annexed hereto sets forth
(i) the name of each bank, trust company and securities or other broker with
which the Company maintains accounts; (ii) the name of each Person authorized by
the Company to effect transactions therewith


                                       33

<PAGE>

or to have access to any safe deposit box or vault; and (iii) all proxies,
powers of attorney or other like instruments to act on behalf of the Company in
matters concerning its business or affairs.

     5.25  Brokers and Finders.  The Seller represents and warrants to the Buyer
that, except for Allen & Company Incorporated, no broker, finder, agent or
similar intermediary has acted on behalf of the Company or the Seller in
connection with this Agreement or the transactions contemplated hereby, and that
there are no brokerage commissions, finders' fees or similar fees or commissions
payable in connection therewith based on any agreement, arrangement or
understanding with the Company or the Seller, or any action taken by the Company
or the Seller, other than fees payable to Allen & Company Incorporated for which
the Seller shall be liable.

     5.26  Affiliated Transactions.  Except as set forth on Schedule 5.26
annexed hereto, no officer, director, stockholder or Affiliate of the Company or
any of the Subsidiaries, or any individual in such officer's, director's,
stockholder's or Affiliate's immediate family is a party to any material
agreement, contract, commitment or transaction with the Company or the
Subsidiaries or has a material interest in any material property used by the
Company or the Subsidiaries.

6.  Representations and Warranties of the Buyer. The Buyer represents and
warrants to the Seller as follows:

     6.1  Due Incorporation.  The Buyer is a corporation duly organized, validly
existing and in good standing under the Laws of the State of Delaware.

     6.2  Power and Capacity.  The Buyer has all requisite power, authority and
approval to execute and deliver this Agreement, to consummate the transactions
contemplated hereby and to perform fully its obligations hereunder. The
execution, delivery and performance of this Agreement


                                       34

<PAGE>

by the Buyer have been duly authorized by all necessary corporate action of the
Buyer. This Agreement and each document and instrument contemplated by this
Agreement to be executed by the Buyer, when executed and delivered in accordance
with the provisions hereof (assuming due authorization, execution and delivery
by the Seller), shall constitute the valid and binding obligations of the Buyer
enforceable against the Buyer in accordance with their respective terms subject
to applicable bankruptcy, insolvency, fraudulent conveyance, reorganization,
moratorium and similar laws affecting creditors' rights and remedies generally
and subject, as to enforceability, to general principles of equity, including
principles of commercial reasonableness, good faith and fair dealing (regardless
of whether enforcement is sought in a proceeding at law or in equity).

     6.3  Freedom to Contract.  The execution, delivery and performance of this
Agreement by the Buyer do not, and the performance by it of its obligations
hereunder in accordance with its terms and conditions will not, (i) violate or
conflict with any provision of the certificate or articles of incorporation or
by-laws of the Buyer, (ii) violate any of the terms, conditions or provisions of
any Law binding upon the Buyer or any of its properties or (iii) conflict with
or result in a violation or breach of, or constitute (with or without due notice
or lapse of time or both) a default (or give rise to any right of termination,
cancellation or acceleration) under, any of the terms, conditions or provisions
of any note, bond, indenture, debenture, security agreement, trust agreement,
lien, mortgage, lease, agreement, license, franchise, permit, guaranty, joint
venture agreement, or other written agreement, instrument or obligation, to
which the Buyer is a party or by which it or any of its properties are bound,
except, with respect to clause (iii) of this sentence, as set forth on Schedule
6.3 annexed hereto. No governmental authorization, approval, order, license,
permit, consent,


                                       35

<PAGE>

registration, declaration or filing with any Governmental Authority, and no
consent or approval of any Person, is required in connection with the Buyer's
execution, delivery and performance of this Agreement and the consummation of
the transactions contemplated hereby, except (i) as set forth on Schedule 6.3
annexed hereto, (ii) the requirements under the HSR Act or (iii) where the
failure to obtain any authorization, approval, order, license, permit, consent,
registration, declaration or filing would not have a material adverse effect on
the ability of the parties to consummate the transactions contemplated hereby.

     6.4  Litigation.  There is no action, suit or proceeding by or before any
referee, mediator or arbitrator, or any court or governmental or other
regulatory or administrative agency or commission, pending or, to the knowledge
of the Buyer, threatened, against the Buyer or relating to its assets, which
would in any way seek to prevent, enjoin, alter or delay the transactions
contemplated hereby.

     6.5  Acquisition of Shares for Investment.  The Buyer is acquiring the
Shares for investment and not with a view toward, or for sale in connection
with, any distribution thereof, nor with any present intention of distributing
or selling the Shares. The Buyer agrees and understands that the Shares have not
been registered under the Securities Act of 1933, as amended (the "Securities
Act"), and may not be sold, transferred, offered for sale, pledged, hypothecated
or otherwise disposed of (i) without registration under the Securities Act,
except pursuant to an exemption from such registration available under the
Securities Act, and (ii) except in accordance with applicable provisions of
state securities Laws.


                                       36

<PAGE>

     6.6  Financing.  The Buyer has received, and has delivered a true and
complete copy to Seller of, a Commitment Letter from Credit Suisse First Boston,
whereby Credit Suisse First Boston has committed to provide bank financing for
the transactions contemplated by this Agreement. Assuming receipt of funds in
accordance with the terms of such Commitment Letter, the Buyer will have all
funds necessary to consummate the transactions contemplated by this Agreement.
McCown De Leeuw & Co. IV, L.P. (the "Fund") has agreed to provide the Buyer with
the requisite equity financing necessary to consummate the transactions
contemplated by this Agreement.

     6.7  Brokers and Finders.  The Buyer represents and warrants to the Seller
that no broker, finder, agent or similar intermediary has acted on its behalf in
connection with this Agreement or the transactions contemplated hereby, and that
there are no brokerage commissions, finders' fees or similar fees or commissions
payable in connection therewith based on any agreement, arrangement or
understanding with the Buyer, or any action taken by the Buyer.

7.  Covenants of the Parties.  The parties hereby covenant and agree as follows:

     7.1  Conduct of Business Pending Closing.  From the date hereof until the
Closing Date, the Seller will cause the Company and the Subsidiaries to:

          (a) maintain their existence in good standing;

          (b) maintain the general character of their businesses and conduct
     their businesses in the ordinary and usual manner subject to seasonal
     fluctuations, general economic conditions and variations in customer order
     levels;

          (c) maintain proper business and accounting records consistent with
     past practices;


                                       37

<PAGE>

          (d) maintain their properties in substantially the same repair and
     condition, as on the date of this Agreement, subject to normal wear and
     use;

          (e) use commercially reasonable efforts to preserve the Company's and
     the Subsidiaries' businesses intact;

          (f) refrain from paying or increasing any bonuses, salaries, or other
     compensation to any director, officer, employee or stockholder or entering
     into any employment, severance or similar agreement with any director,
     officer or employee, other than in the ordinary course of business
     consistent with past practice;

          (g) refrain from adopting or increasing any profit sharing, bonus,
     deferred compensation, savings, insurance, pension, retirement or other
     employee benefit plan for or with any employees of the Company or the
     Subsidiaries, other than in the ordinary course of business consistent with
     past practice;

          (h) refrain from entering into any material contract or commitment,
     other than (1) contracts or commitments with respect to the disposition of
     the 60% interest in KCET owned by DIMAC DIRECT, Inc. (the "KCET
     Disposition") or (2) in the ordinary course of business consistent with
     past practice;

          (i) refrain from canceling or waiving any claim or right of
     substantial value which individually or in the aggregate is material to the
     Company or the Subsidiaries, other than with respect to the KCET
     Disposition;

         (j) refrain from making any material change in accounting methods or
     practices, other than changes required by law or GAAP;


                                       38

<PAGE>

          (k) refrain from selling, leasing or otherwise disposing of any
     material asset or property of the Company or any Subsidiary, other than (1)
     with respect to the KCET Disposition or (2) in the ordinary course of
     business consistent with past practice;

          (l) refrain from making any capital expenditure or commitment therefor
     in excess of $250,000;

          (m) refrain from writing off as uncollectible any notes or accounts
     receivable, other than in the ordinary course of business consistent with
     past practice;

          (n) refrain from incurring or paying any indebtedness for borrowed
     money other than the cash overdraft;

          (o) refrain from declaring, paying, setting aside or making any
     dividend or other distribution or payment with respect to, or splitting,
     combining, redeeming or reclassifying, or purchasing or otherwise acquiring
     any shares of its capital stock or its other securities;

          (p) refrain from making any payments before their due date in order to
     accelerate a tax deduction; and

          (q) refrain from agreeing in writing to do any of the foregoing.


     7.2  Seller's Notice of Certain Events.  The Seller shall promptly notify
the Buyer of:

          (a) any breach of the terms of this Agreement or any fact, condition
     or circumstance which would make any of the representations and warranties
     of either the Buyer or the Seller contained herein untrue, inaccurate or
     misleading, of which the Seller has knowledge;

          (b) any actions, suits or proceedings commenced or, to the Seller's
     knowledge, threatened against, relating to, involving or otherwise
     affecting the Company which, if pending on the


                                       39
<PAGE>

     date of this Agreement, would have been required to be disclosed pursuant
     to Section 5.14 hereof or which relate to the consummation of the
     transactions contemplated by this Agreement; or

          (c) any material adverse change in the business, assets, condition
     (financial or otherwise), operations or results of operations of the
     Company (other than seasonal fluctuations, general economic conditions and
     variations in customer order levels which have not resulted in a change in
     overall order levels for such customer).

     7.3  Buyer's Notice of Certain Events.  The Buyer shall promptly notify the
Seller of:

          (a) any breach of the terms of this Agreement or any fact, condition
     or circumstance which would make any of the representations and warranties
     of either the Buyer or the Seller contained herein untrue, inaccurate or
     misleading, of which the Buyer has knowledge;

          (b) any actions, suits or proceedings commenced or, to the Buyer's
     knowledge, threatened against, relating to, involving or otherwise
     affecting the Buyer which relate to the consummation of the transactions
     contemplated by this Agreement; or

          (c) any event, condition or circumstance which is reasonably likely to
     have, or does have, the effect of impairing the ability of the Buyer to
     consummate the transactions contemplated by this Agreement.

     7.4  Company Access.  Prior to the Closing Date, the Buyer shall be
entitled, through its employees and representatives, to gain access to the
assets, properties, business and operations of the Company and the Subsidiaries,
and such examination of the books, records and financial condition of the
Company and the Subsidiaries as the Buyer requests upon reasonable notice to the
Seller. Any such access shall be at reasonable times and under reasonable
circumstances, and the Company, the


                                       40

<PAGE>

Subsidiaries and the Seller shall cooperate fully therein. Any and all
information or documents obtained by the Buyer from the Company or the
Subsidiaries, concerning their respective assets, properties, businesses and
operations pursuant to this Section 7.4 shall at all times be subject to the
confidentiality provisions set forth in Section 7.10 hereof. If this Agreement
terminates for any reason, any documents obtained from the Company or the
Subsidiaries or otherwise in the Buyer's possession or under the Buyer's control
shall be promptly returned to the Seller within two (2) Business Days following
such termination.

     7.5  Consent to Jurisdiction and Service of Process.  Any legal action,
suit or proceeding arising out of or relating to this Agreement or the
transactions contemplated hereby may be instituted in any state or federal court
located in New York County, State of New York, and each party agrees not to
assert, by way of motion, as a defense or otherwise, in any such action, suit or
proceeding, any claim that it is not subject personally to the jurisdiction of
such court, that its property is exempt or immune from attachment or execution,
that the action, suit or proceeding is brought in an inconvenient forum, that
the venue of the action, suit or proceeding is improper or that this Agreement
or the subject matter hereof may not be enforced in or by such court, and hereby
waives any offsets or counterclaims in any such action, suit or proceeding. Each
party further irrevocably submits to the jurisdiction of any such court in any
such action, suit or proceeding. Any and all service of process and any other
notice in any such action, suit or proceeding shall be effective against any
party if given in accordance with Section 14.5 hereof. Nothing herein contained
shall be deemed to affect the right of any party to serve process in any manner
permitted by law or to commence legal proceedings or otherwise proceed against
any other party in any jurisdiction other than New York.


                                       41

<PAGE>

     7.6  Expenses.  The parties to this Agreement shall, except as otherwise
specifically provided herein, bear their respective expenses incurred in
connection with the preparation, execution and performance of this Agreement and
the transactions contemplated hereby, including, without limitation, all fees
and expenses of agents, representatives, counsel and accountants.

     7.7  Independent Investigation.  The Buyer acknowledges and agrees that (i)
as of the Closing Date, it shall have been furnished with or given adequate
access to such information as it has requested; (ii) as of the Closing Date, it
shall have made its own inquiry and investigation into, and, based thereon, will
have formed an independent judgment concerning, the Shares, the Company and the
Subsidiaries, and their respective businesses; and (iii) it will not assert any
claim against the Seller, the Company, the Subsidiaries or any of their
respective directors, officers, employees, agents, stockholders, Affiliates,
consultants or representatives, or hold any such Persons liable for any
inaccuracies, misstatements or omissions with respect to information (other
than, with respect to the Seller, the representations and warranties contained
in this Agreement) furnished by such Persons unless such inaccuracies or
misstatements constitute fraud.

     7.8  Post-Closing Access.  In order to facilitate the resolution of any
claims made by or against or incurred by the Seller prior to the Closing, after
the Closing, upon two (2) Business Days advance notice, the Buyer shall, at no
charge to the Seller, (i) afford the officers, employees and authorized agents
and representatives of the Seller reasonable access, during normal business
hours, to the offices, properties, books and records, of the Buyer, the Company
and the Subsidiaries and any of their respective successors; (ii) furnish to the
officers, employees and authorized agents and representatives of the Seller such
additional financial and other information regarding the Company


                                       42
<PAGE>

and the Subsidiaries including any successors, the assets, properties, goodwill
and business of the Company and the Subsidiaries and any successors, and their
respective businesses as the Seller may from time to time reasonably request;
and (iii) make available to the Seller, the employees of the Buyer, the Company
and the Subsidiaries whose assistance, testimony or presence is necessary to
assist the Seller in evaluating any such claims and in defending such claims,
including the presence of such Persons as witnesses in hearings or trials for
such purposes.

     7.9  Books and Records.  The Buyer agrees that it shall preserve and keep
all books and records of the Company and the Subsidiaries in the Buyer's
possession for a period of at least seven (7) years from the Closing Date. After
such seven (7) year period, before the Buyer shall dispose of any of such books
and records, at least ninety (90) days prior written notice to such effect shall
be given by the Buyer to the Seller, and the Seller shall be given an
opportunity, at its cost and expense, to remove and retain all or any part of
such books and records as the Seller may select. During such seven (7) year
period, duly authorized representatives of the Seller shall, upon reasonable
notice, have access thereto during normal business hours to examine, inspect and
copy such books and records. If, in order properly to prepare documents required
to be filed with governmental authorities or its financial statements, it is
necessary that any party hereto or any successors be furnished with additional
information relating to the Company or the Subsidiaries or their respective
businesses, and such information is in the possession of any other party hereto,
such party agrees to use its best efforts to furnish such information to such
requesting party, at the cost and expense of the party being furnished such
information.


                                       43
<PAGE>

     7.10   Confidentiality. The terms of the letter agreement dated as of
January 15, 1998 (the "Confidentiality Agreement") between Allen & Company
Incorporated, as agent for The News Corporation Limited and its Affiliates, and
McCown DeLeeuw & Co. are hereby incorporated by reference and shall continue in
full force and effect and be binding on all parties to this Agreement until the
Closing, at which time such Confidentiality Agreement and the obligations of the
Buyer, and the Seller under this Section 7.10 shall terminate; provided,
however, that the Confidentiality Agreement shall terminate only in respect of
that portion of the Confidential Material (as defined in the Confidentiality
Agreement) exclusively relating to the transactions contemplated by this
Agreement. If this Agreement is, for any reason, terminated prior to the
Closing, the Confidentiality Agreement and this Section 7.10 shall continue in
full force and effect in respect of such Confidential Material.

     7.11   Regulatory and Other Authorizations; Consents. Each party hereto
will use its commercially reasonable efforts to obtain all authorizations,
consents, orders and approvals of all federal, state, local and foreign
regulatory bodies and officials that may be or become necessary for its
execution and delivery of, and the performance of its obligations pursuant to,
this Agreement and will cooperate fully with the other parties hereto in
promptly seeking to obtain all such, authorizations, consents, orders and
approvals. If required, each party hereto agrees to make an appropriate filing
of a Notification and Report Form pursuant to the HSR Act with respect to the
transactions contemplated hereby within five (5) Business Days of the date
hereof and to supply promptly any additional information and documentary
material that may be requested pursuant to the HSR Act. The parties

                                       44

<PAGE>

hereto will not take any action that will have the effect of delaying, impairing
or impeding the receipt of any required approvals.

     7.12   Title Insurance. The Buyer covenants and agrees that, if it obtains
owner's or leasehold title insurance policies as applicable for any of the Owned
Property or the Islip Leased Property, the Buyer shall do so at its sole cost
and expense.

     7.13   Supplements to Schedules. The Seller and the Buyer shall have the
right from time to time prior to the Closing to supplement or amend any schedule
annexed hereto with respect to any matter hereafter arising which, if existing
or known on the date of this Agreement, would have been required to be set forth
or described in such schedule.

     7.14   Non-Solicitation. For the period commencing on Closing Date and
ending on the second anniversary thereof, the Seller shall not, directly or
indirectly, on its own behalf or on behalf of any other Person, hire, solicit,
or encourage to leave the employ of the Company or any Subsidiary any Person who
is an employee of the Company or any Subsidiary during such period while such
Person is an employee of the Company.

     7.15   Capital Expenditures; Capital Leases. The Seller hereby agrees that
during the period from the date of this Agreement through the Closing Date, it
shall cause the Company and the Subsidiaries to spend $200,000 on capital
expenditures and to pay $676,000 principal and interest on capital leases.

8.   Conditions Precedent to the Obligation of the Buyer to Close. The
obligation of the Buyer to enter into and complete the Closing is subject, at
its option, to the fulfillment on or prior to the Closing Date of the following
conditions, any one or more of which may be waived by it:

                                       45

<PAGE>

     8.1    Representations and Warranties True as of the Closing Date. The
representations and warranties of the Seller contained in this Agreement which
are qualified as to "materiality" or "Material Adverse Effect" shall be true and
correct in all respects, and the representations and warranties of the Seller
which are not so qualified shall be true in all material respects, in each case
on and as of the Closing Date with the same force and effect as though made on
and as of the Closing Date; provided, however, that to the extent that any
representation or warranty is made herein as of a specified date, such
representation or warranty shall be true as of such specified date; and provided
further that to the extent that any representation or warranty has been
qualified by a reference to any schedule annexed hereto which has been
supplemented or amended by the Seller after the date hereof, such representation
or warranty shall be true and correct as described above without giving effect
to such supplemented or amended schedule.

     8.2    Compliance with this Agreement. The Seller shall have performed and
complied in all material respects with all covenants and agreements required by
this Agreement to be performed or complied with by the Seller on or prior to the
Closing Date.

     8.3    Officer's Certificate. The Seller shall have delivered to the Buyer
a certificate, dated as of the Closing Date and signed by an officer of the
Seller, certifying that the conditions specified in Sections 8.1 and 8.2 hereof
have been fulfilled.

     8.4    Opinion of Counsel to the Company and the Seller. The Buyer shall
have received the opinion of Squadron, Ellenoff, Plesent & Sheinfeld, LLP,
counsel to the Company and the Seller, dated the date of the Closing, addressed
to the Buyer, in form and substance reasonably satisfactory to the Buyer.

                                       46

<PAGE>

     8.5    Litigation. No action, suit or proceeding shall have been
instituted before or by any Governmental Authority to restrain, modify or
prevent the carrying out of the transactions contemplated hereby, or to seek
damages or a discovery order in connection with such transactions.

     8.6    Delivery of Stock Certificates. The Seller shall have delivered to
the Buyer at the Closing stock certificates representing all of the Shares duly
endorsed in blank or accompanied by stock powers duly executed in blank, in
proper form for transfer.

     8.7    HSR Act. The waiting period under the HSR Act shall have expired or
early termination with respect thereto shall have been granted.

     8.8    Consents. The Seller shall have received each consent or approval
required to be given by any third party in connection with the consummation of
the transactions contemplated hereby, where the failure to receive such consent
or approval would have a Material Adverse Effect.

     8.9    KCET Disposition. The Buyer shall have received evidence
satisfactory to it that the KCET Disposition shall have been consummated.

     8.10   Material Adverse Change. Since the date of this Agreement, there
shall not have been or occurred any material adverse change in the assets,
properties, business or condition (financial or otherwise), operations or
results of operations of the Company and the Subsidiaries which would materially
impair the overall conduct of their business as currently conducted, nor shall
there have been any damage, destruction or loss materially affecting the assets,
prospectus, business or condition (financial or otherwise), operations or
results of operations of the Company and the Subsidiaries, whether or not
covered by insurance; provided, however, that the effects of seasonal
fluctuations on the Company's business, general conditions in the direct
marketing industry, variations in customer

                                       47
<PAGE>

order levels which have not resulted in a change in overall order levels for
such customer, or present or future Laws, including, without limitation, Laws
relating to postal matters and procedures shall not be deemed to have been a
material adverse change for purposes of this Section 8.10.

     8.11   Indebtedness. The Buyer shall have received evidence satisfactory
to it that the outstanding amount of all indebtedness for money borrowed of the
Company shall be zero, it being understood and agreed that indebtedness for
money borrowed shall not be deemed to include capital lease obligations or cash
over-draft.

     8.12   Intercompany Accounts. The payable of the Company to the Seller
shall have been contributed to the capital of the Company, and the income tax
receivable-parent from the Seller or News America Incorporated that is recorded
on the Company's books shall be recorded as a reduction of the capital of the
Company.

9.   Conditions Precedent to the Obligation of the Seller to Close. The
obligation of the Seller to enter into and complete the Closing is subject, at
its option, to the fulfillment of the following conditions, any one or more of
which may be waived:

     9.1    Representations and Warranties True as of the Closing Date. The
representations and warranties of the Buyer contained in this Agreement which
are qualified as to "materiality" or "Material Adverse Effect" shall be true and
correct in all respects, and the representations and warranties of the Buyer
which are not so qualified shall be true in all material respects, in each case
on and as of the Closing Date with the same force and effect as though made on
as of the Closing Date; provided, however, that to the extent that any
representation or warranty is made herein as of a specified date, such
representation or warranty shall be true as of such specified date; and provided

                                       48
<PAGE>

further that to the extent that any representation or warranty has been
qualified by a reference to any schedule annexed hereto which has been
supplemented or amended by the Buyer after the date hereof,
such representation or warranty shall be true and correct as described above
without giving effect to such supplemented or amended schedule.

     9.2    Compliance with this Agreement. The Buyer shall have performed and
complied in all material respects with all covenants and agreements required by
this Agreement to be performed or complied with by it on or prior to the Closing
Date.

     9.3    Officer's Certificate. The Buyer shall have delivered to the Seller
a certificate, dated as of the Closing Date and signed by an officer of the
Buyer, certifying that the conditions specified in Sections 9.1 and 9.2 hereof
have been fulfilled.

     9.4    Opinion of Counsel to the Buyer. The Seller shall have received the
opinion of White & Case, LLP, counsel to the Buyer, dated the date of the
Closing, addressed to the Seller, in form and substance reasonably satisfactory
to the Seller.

     9.5    Litigation. No action, suit or proceeding shall have been
instituted before or by any Governmental Authority to restrain, modify or
prevent the carrying out of the transactions contemplated hereby, or to seek
damages or a discovery order in connection with such transactions.

     9.6    HSR Act. The waiting period under the HSR Act shall have expired or
early termination with respect thereto shall have been granted.

     9.7    Payment of Purchase Price. The Buyer shall have paid to the Seller
the Purchase Price in immediately available funds in accordance with Section
4(a) hereof.

                                       49
<PAGE>

     9.8    Consents. The Buyer shall have received each consent or approval
required to be given by any third party in connection with the consummation of
the transactions contemplated hereby, where the failure to receive such consent
or approval would have a material adverse effect on the Buyer's ability to
consummate the transactions contemplated hereby.

10.  Survival of Representations and Warranties; Indemnification.

     10.1   Survival of Representations and Warranties. The representations
and warranties contained in Section 5 and 6 of this Agreement (other than the
representation contained in Section 5.2, which shall survive the Closing) shall
not survive the execution and delivery hereof and the Closing hereunder.

     10.2   Indemnification. From and after the Closing Date, the Seller
hereby agrees to indemnify the Buyer and its subsidiaries (including the
Company), and their respective successors and assigns and hold them harmless at
all times against and in respect of any and all claims, damages, losses and
liabilities and costs and expenses arising out of, resulting from or relating to
(i) KCET and (ii) payments to be made to T.R. McClure & Co., Inc. pursuant to
the McClure Earn-Out Agreement, in connection with work generated prior to the
Closing Date, other than payments that have been accrued as current liabilities
on the Working Capital Statement for work performed during the period from April
1, 1998 through the Closing Date, with the amount determined in a manner
consistent with past practices.

     10.3   Notice to the Indemnitor. Promptly after the assertion of any
claim by a third party or occurrence of any event which may give rise to a claim
for indemnification from an indemnitor (the "Indemnitor") under Section 10.2, an
indemnified party (the "Indemnified Party") shall notify the

                                       50
<PAGE>

Indemnitor in writing of such claim (other than any claims with respect to
Section 10.2(ii) of which the Seller is already aware) and shall describe in
reasonable detail the facts and circumstances with respect to the subject matter
of such claim or action and the basis on which indemnification is sought
pursuant to this Agreement.

     10.4   Rights of Parties to Settle or Defend. The Indemnitor shall have the
right to direct, through counsel of its own choosing, the defense or settlement
of any claim or proceeding at its own expense for which the Indemnified Party is
seeking indemnification pursuant to this Agreement. If the Indemnitor elects to
assume the defense of such claim, the Indemnified Party shall have the right to
be represented, at its own expense by its own counsel and accountants, their
participation to be subject to the reasonable direction of the Indemnitor. In
either case, the Indemnified Party shall make available to the Indemnitor and
its attorneys and accountants, at all reasonable times during normal business
hours, all books, records and other documents in its possession relating to such
claim and shall otherwise cooperate with the Indemnitor in the defense or
settlement thereof. If the Indemnitor elects to direct the defense of any such
claim or proceeding, the Indemnified Party shall not pay or permit to be paid
any part of any claim or demand arising from such asserted liability, unless the
Indemnitor consents in writing to such payment or unless the Indemnitor, subject
to the last sentence of this Section 10.4, withdraws from the defense of such
asserted liability, or unless a final judgment from which no appeal may be taken
by or on behalf of the Indemnitor is entered against the Indemnified Party for
such liability. Notwithstanding the foregoing, the Indemnitor shall not settle
any third-party claim (other than solely by the payment of money) without the
Indemnified Party's

                                       51
<PAGE>

prior written consent, which consent shall not be unreasonably withheld. If the
Indemnitor shall fail to defend, or if, after commencing or undertaking any such
defense, the Indemnitor fails to prosecute or withdraws from such defense, the
Indemnified Party shall have the right to undertake the defense or settlement
thereof. If the Indemnified Party assumes the defense of any such claim or
proceeding pursuant to this Section 10.4 and proposes to settle such claim or
proceeding prior to a final judgment thereon or to forego any appeal with
respect thereto, then the Indemnified Party shall give the Indemnitor prompt
written notice thereof.

     10.5   Settlement Proposals. In the event the Indemnified Party desires to
settle any such third-party claim, the Indemnified Party shall advise the
Indemnitor in writing of the amount it proposes to pay in settlement thereof
(the "Proposed Settlement"). If such Proposed Settlement is unsatisfactory to
the Indemnitor, it shall have the right, at its expense, to contest such claim
by giving written notice of such election to the Indemnified Party within ten
(10) days after the Indemnitor's receipt of the advice of the Proposed
Settlement. If the Indemnitor does not deliver such written notice within ten
(10) days after receipt of such advice, the Indemnified Party may offer the
Proposed Settlement to the third party making such claim. If the Proposed
Settlement is not accepted by the party making such claim, any new Proposed
Settlement figure which the Indemnified Party may wish to present to the party
making such claim shall first be presented to the Indemnitor who shall have the
right, subject to the conditions hereinabove set forth in this Section 10.5, to
contest such claim.

     10.6   Tax and Other Benefits. Payments by the Indemnitor pursuant to
Section 10.2 hereof shall be limited to the amount of any liability or damage
that remains after deducting therefrom (i) any current Tax benefit to the
Indemnified Party or any Affiliate thereof, and (ii) any insurance proceeds

                                       52
<PAGE>

and any indemnity, contribution or other similar payment recoverable by the
Indemnified Party or its Affiliates from any third party with respect thereto.
If a Tax benefit is recognized by the Indemnified Party or any Affiliate in a
tax period subsequent to the period in which the indemnity payment occurs, the
Indemnified Party shall pay the Indemnitor the amount of such benefit actually
realized in the subsequent period.

11.  Tax Matters.

     11.1   Liability For Taxes.

            (a) Except as otherwise provided in Section 11.1(c) hereof, the
Seller shall be liable for, shall pay and shall indemnify and hold the Buyer and
the Company harmless against all claims for Taxes and reasonable costs and
expenses relating thereto of the Company or the Subsidiaries (i) for any taxable
period or portion thereof ending after the Acquisition Date, but on or before
the Closing Date, due or payable with respect to the operations, assets or
business of the Seller or its Affiliates (including the Company) on or before
the Closing Date, (ii) relating to the deductibility of costs and expenses paid
by the Company in connection with the acquisition of the Company by the Seller,
and (iii) for liability of the Company and the Subsidiaries pursuant to Treasury
Regulations Section 1.1502-6 or any analogous state, local or foreign law or
regulation (excluding Taxes attributable to the activities of the Company or its
Subsidiaries) by reason of the Company or the Subsidiaries having been a member
of any combined, consolidated or unitary group as to which the Seller or News
Publishing Australia Limited or their Affiliates (other than the Company or its
Subsidiaries) was the common parent (each, a "Tax Claim").

                                       53
<PAGE>

            (b) The Buyer shall be liable for, shall pay and shall indemnify and
hold the Seller harmless against (i) any and all Taxes of the Company for any
taxable period or portion thereof after the Closing Date; and (ii) any and all
Taxes not incurred in the ordinary course of business attributable to the acts
or omissions of the Buyer, the Buyer's Affiliates or the Company occurring on
the Closing Date but after the Closing.

            (c) Notwithstanding any provision to the contrary contained in this
Agreement, the Seller shall be required to indemnify and hold the Buyer and the
Company harmless under Sections 11.1(a)(i) and 11.1(a)(ii) hereof only to the
extent that the aggregate of such claims exceeds $250,000. Notwithstanding the
foregoing, in no event shall the aggregate amount required to be paid by the
Seller to the Buyer or the Company or its Subsidiaries pursuant to Sections
11.1(a)(i) and 11.1(a)(ii) hereof exceed five percent (5%) of the Purchase Price
paid hereunder.

     11.2   Allocation. In the case of Taxes that are payable with respect to a
taxable period that begins before the Closing Date and ends after the Closing
Date, the portion of any such Tax that is allocable to the portion of the period
ending on the Closing Date shall be determined based on the actual activities
and operations of the Company and the Subsidiaries and shall be deemed equal to
the amount which would be payable if the taxable year ended on the Closing Date;
provided, however, that real and personal property Taxes (which are not based on
income) shall be determined by reference to the relative number of days in the
taxable period.

     11.3   Filing of Tax Returns; Change of Tax Year. The parties hereto
covenant and agree that (i) the Seller shall prepare and file with the
applicable Governmental Authorities all Tax Returns relating to the Company and
the Subsidiaries with respect to any taxable period that ends after the

                                       54
<PAGE>

Acquisition Date and on or before the Closing Date on a basis consistent with
past practice with respect to items reflected on such Tax Returns; and (ii) the
Buyer shall prepare and file with the applicable Governmental Authorities all
other Tax Returns relating to the Company and the Subsidiaries. With respect to
a Tax Return prepared by the Buyer which includes a taxable period or portion
thereof before the Closing Date, the Seller shall have a reasonable opportunity
to review and approve such return (such approval not to be unreasonably withheld
or delayed) and such return shall be filed on a consistent basis with past
similar returns. An exact copy of the Tax Return for such periods shall be
provided to the Seller no later than ten (10) days after such return is filed.
Notwithstanding anything to the contrary herein, the Buyer shall not, and shall
not permit the Company or the Subsidiaries to, file any amended Tax Return of
the Company or the Subsidiaries (or otherwise change such Tax Returns) with
respect to taxable periods or portions thereof ending on or prior to the Closing
Date unless (i) the Seller consents in writing (which consent shall not be
unreasonably withheld) and (ii) the amended Tax Return does not result in an
indemnifiable Tax under Section 11.1(a) hereof.

     11.4   Payment. Payment by the Seller of any amounts due under
Sections 11.1(a), 11.2 and 11.3 hereof in respect of Taxes shall be made (i) at
least three (3) days before the due date of the applicable estimated or final
Tax Return required to be filed by the Buyer, the Company or the Subsidiaries,
as the case may be, after the Closing Date on which is required to be reported
income or other amounts for a period or portion thereof ending on or before the
Closing Date for which the Seller is responsible under Section 11.1(a), 11.2 or
11.3 hereof, provided that no such payment shall be due from the Seller prior to
five (5) Business Days following receipt of written notice from the

                                       55
<PAGE>

Buyer, or (ii) within five (5) Business Days following the date of (x) an
agreement between the Seller and the Buyer that an amount is payable pursuant to
Section 11.1(a) hereof, (y) an assessment of a Tax by a taxing authority, or (z)
a "determination" as defined in Section 1313(a) of the Code. Payment by the
Buyer of any amounts due under Section 11.1(b) hereof shall be made (i) at least
three (3) days before the due date of the applicable estimated or final Tax
Return required to be filed by the Buyer, the Company or the Subsidiaries, as
the case may be, after the Closing Date on which is required to be reported
income or other amounts for a period or portion thereof after the Closing Date
for which the Buyer is responsible under Section 11.1(b) hereof, provided that
no such payment shall be due from the Buyer prior to five (5) Business Days
following receipt of written notice from the Seller, or (ii) within five (5)
Business Days following the date of (x) an agreement between the Seller and the
Buyer that an amount is payable pursuant to Section 11.1(b) hereof, (y) an
assessment of a Tax by a taxing authority, or (z) a "determination" as defined
above.

     11.5   Refunds. Any refunds received by the Buyer or the Company, the
Subsidiaries or their successors (and any equivalent benefit to any such company
through a current reduction in their liability for Taxes in a post-Closing Date
period) of Taxes relating to taxable periods or portions thereof ending on or
before the Closing Date shall be for the account of the Seller, and the Buyer
shall pay over to the Seller any such refund or the amount of any such benefit
within five (5) Business Days of the receipt thereof. The Buyer shall cooperate
with the Seller in pursuing such refunds where it will not result in an adverse
effect to the Buyer, the Company or the Subsidiaries, in the Buyer's sole
discretion.

     11.6   Contests.

                                       56
<PAGE>

            (a) Notice to the Seller. After the Closing, the Buyer shall
promptly notify the Seller in writing of the commencement of any Tax audit or
administrative or judicial proceeding or of any demand or claim on the Buyer,
the Company or the Subsidiaries which, if determined adversely to the taxpayer
or after the lapse of time would be grounds for indemnification under Section
11.1(a) hereof. Such notice shall contain factual information (to the extent
known to the Buyer, the Company or the Subsidiaries) describing the asserted Tax
liability in reasonable detail and shall include copies of any notice or other
document received from any taxing authority in respect of any such asserted Tax
liability. If the Buyer fails to give the Seller prompt notice of an asserted
Tax liability as required by this Section 11.6(a), then if such failure to give
prompt notice results in a detriment to the Seller, any amount which the Seller
is otherwise required to pay the Buyer pursuant to Section 11.1(a) hereof with
respect to such liability shall be reduced by the amount of such detriment.

            (b) Rights of the Parties to Settle or Defend. The Seller may elect
to direct, through counsel of its own choosing and at its own expense, any
audit, claim for refund and administrative or judicial proceeding involving any
asserted liability with respect to which indemnity may be sought under Section
11.1(a) hereof (any such audit, claim for refund or proceeding relating to an
asserted Tax liability are referred to herein collectively as a "Contest"). If
the Seller elects to direct the Contest of an asserted Tax liability, it shall
within thirty (30) days of receipt of the notice of asserted Tax liability
notify the Buyer of its intent to do so, and the Buyer shall cooperate and shall
cause the Company, the Subsidiaries or their successors to cooperate in each
phase of such Contest. If the Seller elects not to direct the Contest and fails
to notify the Buyer of its election as herein provided or contests its
obligation to indemnify under Section 11.1(a) hereof, the Buyer, the Company

                                       57
<PAGE>

or the Subsidiaries may pay, compromise or contest, at their own expense, such
asserted liability. However, in such case, neither the Buyer, the Company nor
the Subsidiaries may settle or compromise any asserted liability without
providing prompt written notice thereof to the Seller. In any event, each of the
Buyer (or the Company or the Subsidiaries) and the Seller may participate, at
its own expense, in the Contest. If the Seller chooses to direct the Contest,
the Buyer shall promptly empower and shall cause the Company and the
Subsidiaries and their successors promptly to empower (by power of attorney and
such other documentation as may be appropriate) such representatives of the
Seller as it may designate to represent the Buyer, the Company, the Subsidiaries
or their successors in the Contest insofar as the Contest involves an asserted
Tax liability for which the Seller would be liable under Section 11.1(a) hereof.
If Seller settles or otherwise compromises a Tax issue relating to the Company
or its Subsidiaries indemnified under Section 11.1(a) which results in an
adverse tax effect to the Company or its Subsidiaries in a post-closing period,
the Seller shall indemnify and hold the Company and its Subsidiaries harmless
for such adverse tax effect without regard to the limitation in Section 11.1(c)
hereof.

     11.7   Payments for Certain Audit Adjustments. If an audit adjustment,
claim for refund or amended return ("Adjustment") after the date hereof shall
both increase a Tax liability which is allocated to the Seller under Section
11.1(a) hereof (or reduce losses or credits otherwise available to the Seller)
for a period ending on or before the Closing Date and decrease a Tax liability
of the Buyer, the Company or the Subsidiaries (or increase losses or credits
otherwise available to any such corporation) for a period ending after the
Closing Date, then, when and to the extent that the Buyer (or the Company or the
Subsidiaries) derives a benefit from such decrease (through a reduction of

                                       58
<PAGE>

Taxes, refund of Taxes paid or credit against Taxes due), the Buyer shall
promptly pay to the Seller an amount equal to the amount of such refund,
reduction or credit in excess of the $250,000 deductible described in Section
11.1(c) hereof. The determination of the amount of the Tax liability (or Tax
benefit) of the Buyer, the Company or the Subsidiaries for a post-closing period
described above shall be within the Buyer's sole discretion.

     11.8   Cooperation and Exchange of Information. The Seller and the Buyer
will provide each other with such cooperation and information as either of them
reasonably may request of the other in filing any Tax Return, amended return or
claim for refund, determining a liability for Taxes or a right to a refund of
Taxes or participating in or conducting any audit or other proceeding in respect
of Taxes. Such cooperation and information shall include providing copies of
relevant Tax Returns or portions thereof, together with accompanying schedules
and related work papers and documents relating to rulings or other
determinations by taxing authorities. Each party shall make its employees
available on a mutually convenient basis to provide explanations of any
documents or information provided hereunder. Each party will retain all returns,
schedules and work papers and all material records or other documents relating
to Tax matters of the Company and the Subsidiaries for their taxable periods
ending after the Closing Date and for all prior taxable periods until seven (7)
years following the due date (without extension) for such returns. After such
date, notice of intent to discard will be given and the Seller may request such
records. Any information obtained under this Section 11.9 shall be kept
confidential, except as may be otherwise necessary in connection with the filing
of returns or claims for refund or in conducting an audit or other proceeding.

                                       59
<PAGE>

     11.9   Conveyance Taxes. The Buyer and the Seller agree to assume equally
any liability for and to share equally the payment of all sales, transfer,
stamp, real property transfer or gains and similar Taxes incurred as a result of
the sale of the Shares contemplated hereby.

     11.10  No Section 338(h)(10) Election. The Seller and the Buyer shall not
join in an election pursuant to Section 338(h)(10) of the Code or in any similar
election under any Law.

     11.11  Disputes. In the event that a dispute arises between the Seller and
the Buyer as to the amount of Taxes or indemnification or any other matter
relating to Taxes attributable to the Company and its Subsidiaries, the parties
shall attempt in good faith to resolve such dispute, and any agreed upon amount
shall be paid to the appropriate party. If such dispute is not resolved within
thirty (30) days thereafter, the parties shall submit the dispute to an
independent accounting firm mutually chosen by the Buyer and the Seller for
resolution, which resolution shall be final, conclusive and binding on the
parties; provided, however, that the independent accounting firm shall be
empowered only to settle the numerical discrepancy between the parties and shall
have no authority to interpret any term or provision of this Agreement or to
settle any dispute relating to the interpretation of any term or provision of
this Agreement. Notwithstanding anything in this Agreement to the contrary, the
fees and expenses of the independent accounting firm in resolving the dispute
shall be borne equally by the Seller and the Buyer.

    11.12   Exclusive Tax Remedy. Notwithstanding anything in this Agreement
to the contrary, absent fraud, the Buyer and the Seller hereby agree that the
sole and exclusive remedy with respect to all claims for Taxes shall be pursuant
to this Article 11, and to the extent there is any conflict with any other
provisions of the Agreement, this Article 11 shall control.

                                       60
<PAGE>

    11.13   Treatment of Indemnity Payments. To the extent permitted by
applicable law, the parties to this Agreement agree that any indemnity payments
made under Section 10 or Section 11 hereof shall be treated as adjustments to
the Purchase Price.

12. Cooperation; Further Assurances. From and after the Closing, the Seller, on
the one hand, and the Buyer, on the other hand, agree to execute and deliver
such further documents and instruments and to do such other acts and things as
the Buyer or the Seller, as the case may be, may reasonably request in order to
effectuate the transactions contemplated by this Agreement. In the event any
party shall be involved in litigation, threatened litigation or government
inquiries with respect to a matter involving the Company or the Subsidiaries,
the other party shall also make available to such first party, at reasonable
times and subject to the reasonable requirements of its own business, such of
its information relevant to the matters, provided such first party shall
reimburse the providing party for its reasonable costs for employee time
incurred in connection therewith if more than one Business Day is required.
Following the Closing, the parties will cooperate with each other in connection
with tax audits and in the defense of any legal proceedings, consistent with the
other provisions for defense of claims provided in Article 11 hereof to the
extent such cooperation does not cause unreasonable expense, unless such expense
is borne by the requesting party.

13. Termination of Agreement.

    13.1    Termination. This Agreement may be terminated and the transactions
contemplated herein may be abandoned (i) by mutual consent of the Seller and the
Buyer; or (ii) by the Seller or the Buyer by either giving written notice to the
other if the Closing Date shall not have occurred on or before June 26, 1998;
provided, however, that the right to terminate this Agreement under this Section

                                       61
<PAGE>

13.1 shall not be available to any party whose failure to fulfill any obligation
under this Agreement shall have been the cause of, or shall have resulted in,
the failure of the Closing to occur prior to such date.

     13.2   No Liabilities in the Event of Termination. In the event of any
termination of this Agreement as provided in Section 13.1 hereof, this Agreement
shall forthwith become wholly void and of no further force and effect and there
shall be no liability on the part of any of the parties hereto or their
respective Affiliates, officers or directors by reason of the execution hereof
(i) except as set forth in Sections 7.3, 7.4, 7.5, 7.9 and 13.2 and Article 14
hereof, which sections and article shall survive the termination of this
Agreement, and (ii) nothing herein shall relieve any party hereto from liability
for any breach hereof.

14.  Miscellaneous.

     14.1   Knowledge. As used in this Agreement, the term "knowledge," with
respect to the Seller or the Company, means the actual knowledge, after due
inquiry, of any of the Company's executive officers set forth on Schedule
14.1(I) annexed hereto and, with respect to the Buyer, means the actual
knowledge of any of its executive officers set forth on Schedule 14.1(II)
annexed hereto.

     14.2   No Rescission. Anything herein to the contrary notwithstanding,
absent fraud, no breach of any representation, warranty, covenant or agreement
contained herein shall give rise to any right on the part of any party hereto,
after the consummation of the purchase and sale of the Shares contemplated
hereby, to rescind this Agreement or any of the transactions contemplated
hereby.

     14.3   Post-Closing Liabilities; Mitigation of Damages. The Seller shall
have no liability under any provision of this Agreement for any liabilities

                                       62
<PAGE>

and damages to the extent that such liabilities and damages relate to actions
taken by the Buyer or its Affiliates, including, without limitation, the Company
and the Subsidiaries, after the Closing Date, and in no event shall the Seller
be liable for consequential damages. Each party hereto shall take and shall
cause its Affiliates to take all reasonable steps to mitigate all possible
liabilities and damages upon and after becoming aware of any event which could
reasonably be expected to give rise to such liabilities and damages.

     14.4   Entire Agreement. This Agreement (together with the Schedules and
Exhibits annexed hereto) contains, and is intended as, a complete statement of
all of the terms of the arrangements between the parties with respect to the
matters provided for, and supersedes any previous agreements and understandings
between the parties with respect to those matters.

     14.5   Governing Law. This Agreement shall be governed by, and construed
and enforced in accordance with the Laws of the State of New York, without
regard to its principles of conflicts of law.

     14.6   Headings and Titles. The section headings and article titles of this
Agreement are for reference purposes only and are to be given no effect in the
construction or interpretation of this Agreement.

     14.7   Notices. All notices and other communications under this Agreement
shall be in writing and shall be deemed given when delivered personally, mailed
by registered mail, return receipt requested, or sent by recognized overnight
delivery service to the parties at the following addresses (or to such other
address as a party may have specified by notice given to the other party
pursuant to this provision):

     (a)    If to the Buyer, to:

                                       63
<PAGE>

            DMAC Acquisition Corp.
            c/o McCown De Leeuw & Co., Inc.
            101 East 52nd Street
            Thirty-first Floor
            New York, New York 10022
            Attention: David De Leeuw
            Telecopier No.: (212) 355-6283

            with a copy to:

            White & Case, LLP
            1155 Avenue of the Americas
            New York, New York 10036
            Attention: Frank Schiff, Esq.
            Telecopier No.: (212) 364-8113

     (b)    If to the Seller, to:

            Heritage Media Corporation
            c/o News America Incorporated
            1211 Avenue of the Americas
            New York, New York  10036
            Attention:  Arthur M. Siskind, Esq.
                        Senior Executive Vice President
                          and Group General Counsel
                        The News Corporation Limited
            Telecopier No.: (212) 768-2029

            with a copy to:

            Squadron, Ellenoff, Plesent & Sheinfeld, LLP
            551 Fifth Avenue
            New York, New York 10176
            Attention:  Joel I. Papernik, Esq.
            Telecopier No.: (212) 697-6686

     14.8   Separability. If at any time any of the covenants or the provisions
contained herein shall be deemed invalid or unenforceable by the Laws of the
jurisdiction wherein it is to be enforced, such covenants or provisions shall be
considered divisible as to such portion and such covenants or provisions shall
become and be immediately amended and reformed to include only such covenants or
provisions as are enforceable by the court or other body having jurisdiction of
this Agreement; and

                                       64
<PAGE>

the parties agree that such covenants or provisions, as so amended and reformed,
shall be valid and binding as though the invalid or unenforceable portion had
not been included herein.

     14.9   Amendment; Waiver. No provision of this Agreement may be amended or
modified except by an instrument or instruments in writing signed by the parties
hereto. Any party may waive compliance by another with any of the provisions of
this Agreement. No waiver of any provision hereof shall be construed as a waiver
of any other provision. Any waiver must be in writing.

     14.10  Publicity. Prior to the Closing Date, the Buyer, on the one hand,
and the Seller and the Company, on the other, shall not issue any press release
or public announcement of any kind concerning the transactions contemplated by
this Agreement without the prior written consent of the other unless such
disclosure is required to be made by law.

     14.11  Assignment and Binding Effect. Neither of the parties hereto may
assign any of its rights or delegate any of its duties under this Agreement
without the prior written consent of the others. All of the terms and provisions
of this Agreement shall be binding on, and shall inure to the benefit of, the
respective successors and permitted assigns of the parties

     14.12  No Benefit to Others. The representations, warranties, covenants
and agreements contained in this Agreement are for the sole benefit of the
parties hereto and their respective successors and assigns and they shall not be
construed as conferring and are not intended to confer any rights on any other
Persons.

     14.13 Counterparts. This Agreement may be executed in two counterparts,
each of which shall be deemed an original, and each party thereto may become a
party hereto by executing a counterpart hereof. This Agreement and any
counterpart so executed shall be deemed to be one and the same instrument.

     14.14 Interpretation. Article titles, headings to sections and any table
of contents are inserted for convenience of reference only and are not
intended to be a part of or to affect the meaning or interpretation hereof.
The Schedules and Exhibits referred to herein shall be construed with and as

                                       65
<PAGE>

an integral part of this Agreement to the same extent as if they were set forth
verbatim herein. Unless a Schedule annexed hereto is expressly intended to
include items, documents, matters or statements that are "material" or that
would have a "Material Adverse Effect," or words of similar import, the
inclusion of any item, document, matter or statement on any Schedule annexed
hereto shall not be deemed to imply that such item, document, matter or
statement is "material" or will have a "Material Adverse Effect," or words of
similar import. As used herein, except as the context may otherwise require,
"include," "includes" and "including" are deemed to be followed by "without
limitation" whether or not they are in fact followed by such words or words of
like import; "hereof," "herein," "hereunder" and comparable terms refer to the
entirety hereof and not to any particular article, section or other subdivision
hereof or attachment hereto; references to any gender include the other; the
singular includes the plural and vice versa; references to any agreement or
other document are to such agreement or document as amended and supplemented
from time to time; and references to "Article," "Section" or another subdivision
or to an "Exhibit" or "Schedule" are to an article, section or subdivision
hereof or an "Exhibit" or "Schedule" annexed hereto.

     14.15  Guaranty by the Fund. The Fund hereby guarantees (i) the due and
punctual payment in full and not merely the collectibility of all sums to be
paid prior to or at the Closing by the Buyer under the terms of this Agreement
in an amount not to exceed $72,000,000 in the aggregate; and (ii) the
performance and observance of all covenants to be observed and performed prior
to or at the Closing by the Buyer pursuant to this Agreement or pursuant to any
other document or instrument delivered by the Buyer or any of the Buyer's
Affiliates in connection herewith. The liability of the Fund is primary, direct
and immediate and not conditional or contingent upon the pursuit by the Seller
of any remedies which it may have against the Buyer with respect to the
obligations arising out of this Agreement. No exercise or non-exercise by the
Seller of any right given it hereunder or any other instrument or document
delivered to the Seller pursuant hereto shall in any way affect the obligation
of the Fund. Without limiting the generality of the foregoing, the Seller shall
not be required to make

                                       66
<PAGE>

a demand on the Buyer or any other party or otherwise pursue remedies against
the Buyer before or after enforcing their rights and remedies hereunder against
the Fund. The Fund hereby expressly waives notice of default under the terms of
this Agreement and any other document delivered in connection herewith, demand
for payment, performance of, or enforcement of any terms or provisions of this
Agreement or any other document delivered herewith, and all other demands and
notices otherwise required by law. The obligation of the Fund to make payment in
accordance with the terms of this Section 14.15 shall not be impaired, modified,
changed, released in any manner whatsoever by any impairment, modification,
change, release or limitation from liability of the Buyer or its estates in
bankruptcy or reorganization resulting from the operation of any present or
future provision of the United States bankruptcy laws or similar statute or from
the decision of any court.

                                       67
<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                                     HERITAGE MEDIA CORPORATION

                                     By: /s/ John P. Nallen
                                        ---------------------------------
                                     Name:  John P. Nallen
                                          -------------------------------
                                     Title:
                                           ------------------------------


                                     DMAC ACQUISITION CORP.

                                     By: /s/ David De Leeuw
                                        ---------------------------------
                                     Name:  David De Leeuw
                                          -------------------------------
                                     Title: President
                                           ------------------------------

AGREED TO AND ACKNOWLEDGED
WITH RESPECT TO SECTION 14.15:

MCCOWN DE LEEUW & CO. IV, L.P.

By: /s/ David De Leeuw
   ----------------------------
Name:  David De Leeuw
     --------------------------
Title: Managing Director
      -------------------------


                                       68

<PAGE>

                                                                     Exhibit 2.2

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------










                          AGREEMENT AND PLAN OF MERGER




                                  BY AND AMONG




                              DMAC HOLDINGS, INC.,


                                DMAC MERGER CORP.




                                       AND




                            AMERICOMM HOLDINGS, INC.




                            Dated as of May 18, 1998






- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


<PAGE>

                                TABLE OF CONTENTS


<TABLE>
<CAPTION>

                                                                                                               Page
                                                                                                               ----



<S>                                                                                                              <C>
ARTICLE I

       THE MERGER AND RELATED MATTERS.............................................................................2

       1.01  The Merger...........................................................................................2
       1.02  Conversion of Stock..................................................................................2
       1.03  Dissenting Stock.....................................................................................3
       1.04  Surrender of Certificates............................................................................3
       1.05  No Further Rights of Transfers.......................................................................4
       1.06  Warrants.............................................................................................4
       1.07  Stock Option and Other Plans.........................................................................4
       1.08  Certificate of Incorporation of the Surviving Corporation............................................5
       1.09  By-Laws of the Surviving Corporation.................................................................5
       1.10  Directors and Officers of the Surviving Corporation..................................................5
       1.11  Closing..............................................................................................5
       1.12  Working Capital Settlement...........................................................................6

ARTICLE II

       REPRESENTATIONS AND WARRANTIES.............................................................................6

       2.01  Representations and Warranties of the Company........................................................6
             (a)     Due Organization, Good Standing and Corporate Power..........................................6
             (b)     Authorization and Validity of Agreement......................................................7
             (c)     Capitalization...............................................................................7
             (d)     Consents and Approvals; No Violations........................................................8
             (e)     Financial Statements; Commission Filings.....................................................9
             (f)     Absence of Certain Changes..................................................................10
             (g)     Title to Properties; Encumbrances...........................................................10
             (h)     Leases......................................................................................10
             (i)     Material Contracts..........................................................................11
             (j)     Compliance with Laws........................................................................11
             (k)     Litigation..................................................................................11
             (l)     Employee Benefit Plans......................................................................11
             (m)     Employment Relations and Agreements.........................................................12
             (n)     Taxes.......................................................................................13
             (o)     Liabilities.................................................................................13
             (p)     Intellectual Properties.....................................................................14
             (q)     Environmental Laws and Regulations..........................................................14
             (r)     Conduct of Business.........................................................................15
             (s)     Broker's or Finder's Fee....................................................................15
       2.02  Representations and Warranties of Parent and Sub....................................................15


</TABLE>
                                       (i)

<PAGE>


<TABLE>
<CAPTION>

                                                                                                               Page
                                                                                                               ----



<S>                                                                                                              <C>


              (a)    Due Organization; Good Standing and Corporate Power.........................................15
              (b)    Authorization and Validity of Agreement.....................................................15
              (c)    Consents and Approvals; No Violations.......................................................16
              (d)    Litigation..................................................................................16
              (e)    Broker's or Finder's Fee....................................................................16
              (f)    Financing...................................................................................16

ARTICLE III

       TRANSACTIONS PRIOR TO CLOSING DATE........................................................................17

       3.01   Access to Information Concerning Properties and Records............................................17
       3.02   Confidentiality....................................................................................17
       3.03   Conduct of the Business of the Company Pending the Closing Date....................................17
       3.04   Reasonable Best Efforts............................................................................18
       3.05   Exclusive Dealing..................................................................................18

ARTICLE IV

       CONDITIONS PRECEDENT TO MERGER............................................................................19

       4.01   Conditions to Each Party's Obligations.............................................................19
              (a)    No Injunction...............................................................................19
              (b)    Statutes....................................................................................19
              (c)    HSR Act.....................................................................................19
       4.02   Conditions to Obligations of the Company...........................................................19
              (a)    Parent Representations and Warranties.......................................................19
              (b)    Performance by Parent.......................................................................19
              (c)    Certificate.................................................................................20
       4.03   Conditions to Obligations of Parent and Sub........................................................20
              (a)    Company Representations and Warranties......................................................20
              (b)    Performance by the Company..................................................................20
              (c)    No Material Adverse Change..................................................................20
              (d)    Certificate.................................................................................20
              (e)    Employee Notes..............................................................................20
              (f)    Heller Credit Agreement.....................................................................20

ARTICLE V

       TERMINATION AND ABANDONMENT...............................................................................20

       5.01   Termination........................................................................................21
       5.02   Effect of Termination..............................................................................21

ARTICLE VI

       MISCELLANEOUS.............................................................................................22

       6.01   Fees and Expenses..................................................................................22
       6.02   Representations and Warranties.....................................................................22


</TABLE>

                                      (ii)

<PAGE>


<TABLE>
<CAPTION>

                                                                                                               Page
                                                                                                               ----



<S>                                                                                                              <C>


       6.03   Transfer Taxes.....................................................................................22
       6.04   Extension; Waiver..................................................................................22
       6.05   Public Announcements...............................................................................22
       6.06   Indemnification....................................................................................22
       6.07   Notices............................................................................................23
       6.08   Entire Agreement...................................................................................23
       6.09   Binding Effect; Benefit; Assignment................................................................24
       6.10   Amendment and Modification.........................................................................24
       6.11   Further Actions....................................................................................24
       6.12   Headings...........................................................................................24
       6.13   Counterparts.......................................................................................24
       6.14   Applicable Law.....................................................................................24
       6.15   Severability.......................................................................................25
       6.16   Certain Definitions................................................................................26

</TABLE>

                                     (iii)

<PAGE>

                          AGREEMENT AND PLAN OF MERGER


             AGREEMENT AND PLAN OF MERGER, dated as of May 18, 1998 (this
"Agreement"), by and among DMAC Holdings, Inc., a Delaware corporation
("Parent"), DIMAC Merger Corp., a Delaware corporation and an indirect
wholly-owned subsidiary of Parent ("Sub"), and AmeriComm Holdings, Inc., a
Delaware corporation (the "Company").


             WHEREAS, the respective Boards of Directors of Parent, Sub and the
Company have approved the acquisition of the Company by Parent; and

             WHEREAS, to complete such acquisition, the respective Boards of
Directors of Parent, Sub and the Company, have approved the merger of Sub with
and into the Company (the "Merger"), pursuant to and subject to the terms and
conditions of this Agreement; and

             WHEREAS, the Directors of the Company have unanimously determined
that the Merger is fair to, and in the best interests of, the holders of the
capital stock of the Company, approved the Merger and this Agreement and the
transactions contemplated hereby and recommended the approval of the Merger and
approval and adoption of this Agreement by the stockholders of the Company; and

             WHEREAS, the stockholders of the Company have by written consent
approved the Merger and this Agreement.


             NOW, THEREFORE, in consideration of the premises and of the mutual
covenants, representations, warranties and agreements herein contained, the
parties hereto agree as follows:


                                    ARTICLE I

                         THE MERGER AND RELATED MATTERS

             1.01 The Merger. (a) Subject to the terms and
conditions of this Agreement, at the time of the Closing (as defined in Section
1.11 hereof), a certificate of merger (the "Certificate of Merger") shall be
duly prepared, executed and acknowledged by Sub and the Company in accordance
with the General Corporation Law of the State of Delaware (the "DGCL") and shall
be filed on the Closing Date (as defined in Section 1.11 hereof). The Merger
shall become effective upon the filing of a Certificate of Merger with the
Secretary of State of the State of Delaware in accordance with the provisions
and requirements of the DGCL. The date and time when the Merger shall become
effective is hereinafter referred to as the "Effective Time."

             (b) At the Effective Time, Sub shall be merged with and into the
Company and the separate corporate existence of Sub shall cease, and the Company
shall continue as the surviving corporation under the laws of the State of
Delaware under the name of "AmeriComm Holdings, Inc." (the "Surviving
Corporation").


<PAGE>

             (c) From and after the Effective Time, the Merger shall have the
effects set forth in Section 259 of the DGCL.

             1.02 Conversion of Stock. At the Effective Time:

             (a)   Each share of (i) Class A Common Stock, par value $0.0001
         per share, of the Company (the "Voting Common Stock") and (ii) Class B
         Non-Voting Common Stock, par value $0.0001 per share, of the Company
         (the "Non-Voting Common Stock" and, collectively with the Voting Common
         Stock, the "Common Stock") then issued and outstanding (other than (x)
         any shares of Common Stock which are held by any Subsidiary of the
         Company or in the treasury of the Company, or which are held, directly
         or indirectly, by Parent or any direct or indirect subsidiary of Parent
         (including, but not limited to, Sub), all of which shall be cancelled
         and none of which shall receive any payment with respect thereto and
         (y) shares of Common Stock held by Dissenting Stockholders (as defined
         in Section 1.03 hereof)) shall, by virtue of the Merger and without any
         action on the part of the holder thereof, be converted into and
         represent the right to receive the "Merger Consideration" (as
         hereinafter defined);

             The "Aggregate Merger Consideration" shall be equal to (i)
         $200,000,000; less (ii) the amount of Debt (as hereinafter defined) at
         Closing; less (iii) the fees specified in Section 2.01(s) of this
         Agreement along with the other expenses of the Company in connection
         with this Agreement; plus or minus (iv) any adjustments under Section
         1.12.

             "Debt" shall mean the outstanding principal amount of the Company's
         subsidiary's 11 5/8% Senior Notes due 2002 in the aggregate amount of
         approximately $100,000,000 and the Company's 12 1/2% Notes due
         April 24, 2003 in the aggregate amount of approximately $39,264,000
         (collectively, the "Bonds") and accrued interest thereon, and shall
         include all funded long term, short term or "line of credit"
         indebtedness to banks and other third parties, including the current
         portion thereof, accrued interest thereon, capital lease obligations
         and, in the case of Debt (other than the Bonds), the amount of any
         fees, early retirement or prepayment fees and penalties, and any other
         amounts due upon the prepayment thereof.

                  The "Merger Consideration" shall be the Aggregate Merger
         Consideration plus the aggregate exercise price for all Warrants and
         Options exercisable immediately prior to the Effective Time divided by
         the sum of the total number of shares of Common Stock outstanding
         (other than (x) any shares of Common Stock which are held by any
         Subsidiary of the Company or in the treasury of the Company, or which
         are held, directly or indirectly, by Parent or any direct or indirect
         subsidiary of Parent (including, but not limited to, Sub)), at the
         Effective Time and the total number of shares of Common Stock for which
         Warrants and Options are outstanding at the Effective Time. In
         calculating the Merger Consideration, no Warrant or Option shall be
         included that would have an exercise price equal to or in excess of the
         amount of Merger Consideration if such Warrant or Option were included
         in such calculation.


                                       2
<PAGE>


                  (b) Each share of common stock, par value $0.001 per share, of
         Sub then issued and outstanding shall, by virtue of the Merger and
         without any action on the part of the holder thereof, become one fully
         paid and nonassessable share of common stock, $0.0001 par value, of the
         Surviving Corporation.

             1.03 Dissenting Stock. Notwithstanding anything in this Agreement
to the contrary but only to the extent required by DGCL, shares of Common Stock
that are issued and outstanding immediately prior to the Effective Time and are
held by holders of Common Stock who comply with all the provisions of Delaware
law concerning the right of holders of Common Stock to dissent from the Merger
and require appraisal of their shares of Common Stock ("Dissenting
Stockholders") shall not be converted into the right to receive the Merger
Consideration but shall become the right to receive such consideration as may be
determined to be due such Dissenting Stockholder pursuant to the law of the
State of Delaware; provided, however, that (i) if any Dissenting Stockholder
shall subsequently deliver a written withdrawal of his or her demand for
appraisal (with the written approval of the Surviving Corporation, if such
withdrawal is not tendered within 60 days after the Effective Time), or (ii) if
any Dissenting Stockholder fails to establish and perfect his or her entitlement
to appraisal rights as provided by applicable law, or (iii) if within 120 days
of the Effective Time neither any Dissenting Stockholder nor the Surviving
Corporation has filed a petition demanding a determination of the value of all
shares of the Common Stock that are issued and outstanding at the Effective Time
and held by Dissenting Stockholders, then such Dissenting Stockholder or
Stockholders, as the case may be, shall forfeit the right to appraisal of such
shares and such shares shall thereupon be deemed to have been converted into the
right to receive, as of the Effective Time, the Merger Consideration, without
interest according to the terms of this Agreement. The Company shall give Parent
and Sub (A) prompt notice of any written demands for appraisal, withdrawals of
demands for appraisal and any other related instruments received by the Company,
and (B) the opportunity to direct all negotiations and proceedings with respect
to demands for appraisal. The Company will not voluntarily make any payment with
respect to any demands for appraisal and will not, except with the prior written
consent of Parent, settle or offer to settle any such demand.

             1.04 Surrender of Certificates. (a) Concurrently with or following
the Effective Date, upon the surrender for cancellation to Parent of a
certificate or certificates which immediately prior to the Effective Time
represented outstanding Common Stock (the "Certificates") Parent shall promptly
pay by wire transfer of immediately available funds to the Person (as defined in
Section 6.16 hereof) entitled thereto the Merger Consideration times the number
of shares represented by such Certificates surrendered. Until so surrendered,
each Certificate shall be deemed, for all corporate purposes, to evidence only
the right to receive upon such surrender the Merger Consideration deliverable in
respect thereof to which such Person is entitled pursuant to this Article I.
Except as otherwise provided in Section 1.12, no interest shall be paid or
accrued in respect of such cash payments.

             (b) If the Merger Consideration (or any portion thereof) is to be
delivered to a Person other than the Person in whose name the Certificates
surrendered in exchange therefor are registered, it shall be a condition to the
payment of the Merger Consideration that the Certificates so surrendered shall
be properly endorsed or accompanied by appropriate stock powers and


                                       3
<PAGE>

otherwise in proper form for transfer, that such transfer otherwise be proper
and that the Person requesting such transfer pay to the Parent any transfer or
other taxes payable by reason of the foregoing or establish to the satisfaction
of the Parent that such taxes have been paid or are not required to be paid.

             (c) In the event any Certificate shall have been lost, stolen or
destroyed, upon the making of an affidavit of that fact by the Person claiming
such Certificate to be lost, stolen or destroyed, Parent will issue in exchange
for such lost, stolen or destroyed Certificate the Merger Consideration
deliverable in respect thereof as determined in accordance with this Article I,
provided that, the Person to whom the Merger Consideration is paid shall, as a
condition precedent to the payment thereof, agree to indemnify the Surviving
Corporation against any claim that may be made against the Surviving Corporation
with respect to the Certificate claimed to have been lost, stolen or destroyed.

             1.05 No Further Rights of Transfers. At and after the Effective
Time, each holder of a Certificate shall cease to have any rights as a
stockholder of the Company, except for, in the case of a holder of a Certificate
(other than shares to be cancelled pursuant to Section 1.02(a) hereof and other
than shares held by Dissenting Stockholders), the right to surrender his or her
Certificate in exchange for payment of the Merger Consideration or, in the case
of a Dissenting Stockholder, to perfect his or her right to receive payment for
his or her shares pursuant to Delaware law if such holder has validly perfected
and not withdrawn his or her right to receive payment for his or her shares, and
no transfer of shares of Common Stock shall be made on the stock transfer books
of the Surviving Corporation. Certificates presented to the Surviving
Corporation after the Effective Time shall be cancelled and exchanged for cash
as provided in this Article I. At the close of business on the day of the
Effective Time the stock ledger of the Company with respect to Common Stock
shall be closed.

             1.06 Warrants. Immediately prior to the Effective Time, each
outstanding Warrant to purchase Common Stock (the "Warrants"), whether or not
immediately exercisable, shall no longer be exercisable for the purchase of
shares of Common Stock but shall entitle each holder thereof, in cancellation
and settlement therefor to payments in cash (subject to any applicable
withholding taxes, if any, the "Warrant Payment"), equal to the product of (i)
the total number of shares subject to such Warrant as to which such Warrant
could have been exercisable and (y) the excess of the Merger Consideration over
the exercise price per share of Common Stock subject to such Warrant.

             1.07 Stock Option and Other Plans. (a) Subject to the provisions of
Section 4.02(d) hereof prior to the Effective Time, the Board of Directors of
the Company (or, if appropriate, any Committee thereof) shall adopt appropriate
resolutions and take all other actions necessary to provide for the
cancellation, effective at the Effective Time of all the outstanding stock
options to purchase Common Stock (the "Options") heretofore granted under any
stock option plan of the Company (the "Stock Plans"). Immediately prior to the
Effective Time, subject to obtaining the consent of any holder of Options, to
the extent necessary, each Option, whether or not then vested or exercisable,
shall no longer be exercisable for the purchase of shares of Common Stock, but
shall entitle each holder thereof, in cancellation and settlement


                                       4
<PAGE>

therefor, to payments in cash (subject to any applicable withholding taxes, the
"Cash Payment"), at the Effective Time, equal to the product of (x) the total
number of shares of Common Stock subject to such Option as to which such Option
could have been exercised as of the Effective Time and (y) the excess of the
Merger Consideration over the exercise price per share of Common Stock subject
to such Option. As provided herein, the Stock Plans and any other plan, program
or arrangement providing for the issuance or grant of any other interest in
respect of the capital stock of the Company or any Subsidiary (collectively with
the Stock Plans, referred to as the "Stock Incentive Plans") shall terminate as
of the Effective Time. The Company will take all steps to ensure that neither
the Company nor any of its Subsidiaries is or will be bound by any Options,
other options, warrants, rights or agreements which would entitle any Person,
other than Parent or its affiliates, to own any capital stock of the Surviving
Corporation or any of its subsidiaries or to receive any payment in respect
thereof. The Company will use its reasonable best efforts to obtain all
necessary consents to ensure that after the Effective Time, the only rights of
the holders of Options to purchase shares of Common Stock in respect of such
Options will be to receive the Cash Payment in cancellation and settlement
thereof.

             (b) All Stock Plans shall terminate as of the Effective Time and
the Company shall use its reasonable best efforts to ensure that following the
Effective Time no holder of an Option or any participant in any Stock Plan shall
have any right thereunder to acquire any capital stock of the Company, Parent or
the Surviving Corporation, except as provided in Section 1.07(a).

             1.08 Certificate of Incorporation of the Surviving Corporation. The
Certificate of Incorporation of the Company, as in effect immediately prior to
the Effective Time, shall be the Certificate of Incorporation of the Surviving
Corporation.

             1.09 By-Laws of the Surviving Corporation. The By-Laws of the
Company, as in effect immediately prior to the Effective Time, shall be the
By-Laws of the Surviving Corporation.

             1.10 Directors and Officers of the Surviving Corporation. At the
Effective Time, the directors of Sub immediately prior to the Effective Time
shall be the directors of the Surviving Corporation, each of such directors to
hold office, subject to the applicable provisions of the Certificate of
Incorporation and By-Laws of the Surviving Corporation, until the next annual
stockholders' meeting of the Surviving Corporation and until their respective
successors shall be duly elected or appointed and qualified. At the Effective
Time, the officers of the Company immediately prior to the Effective Time shall,
subject to the applicable provisions of the Certificate of Incorporation and
By-Laws of the Surviving Corporation, be the officers of the Surviving
Corporation until their respective successors shall be duly elected or appointed
and qualified.

             1.11 Closing. The closing of the Merger (the "Closing") shall take
place at the offices of White & Case, 1155 Avenue of the Americas, New York, New
York, as soon as practicable after the last of the conditions set forth in
Article IV hereof is fulfilled or waived


                                       5
<PAGE>

(subject to applicable law) but in no event later than the fifth business day
thereafter, or at such other time and place and on such other date as Parent and
the Company shall mutually agree (the "Closing Date").

         1.12 Working Capital Settlement.

         (a)   Prior to the Closing Date, the Company shall estimate its
working capital position (the "Working Capital") as of the close of business on
the Closing Date. Working Capital shall be equal to the sum of (i) cash and cash
equivalents, plus (ii) the book value of accounts receivable after the allowance
for doubtful accounts, plus (iii) the book value of inventory, including all
work-in-process and finished goods, after allowance for all obsolete or
unsaleable inventory, plus (iv) the book value of all accounts classified as
current assets other than cash, cash equivalents, accounts receivable,
inventory, income tax receivable and deferred income tax, including all utility
deposits, rental deposits and equipment deposits (even though such deposits are
characterized as long-term assets); less the sum of (a) bank overdraft, plus (b)
the book value of all accounts payable, plus (c) the book value of accrued
payroll, payroll taxes and deductions, as classified as a current liability,
plus (d) the book value of advance billings, plus (e) taxes (other than income
taxes) payable, plus (f) the book value of accrued expenses as classified as a
current liability, excluding all accruals of interest, fees and penalties on
Debt. The book value of all amounts shall be as shown on the Company's financial
statements prepared in accordance with generally accepted accounting principles,
consistently applied with the Financial Statements ("GAAP"). The Company shall
provide Parent with a copy of the calculation of the Working Capital three
business days prior to the Closing Date. Parent and the Company shall mutually
agree to the Working Capital Statement (the "Working Capital Statement") on or
before the Closing Date and the Working Capital Statement as amended on the
Closing Date (the "Final Working Capital Statement") shall become final and
binding on Parent and the Shareholders.

         (b)(i) If the Working Capital as set forth in the Final Working
Capital Statement is less than $25,298,000, then the Aggregate Merger
Consideration shall be decreased by such difference. If the Working Capital as
set forth in the Final Working Capital Statement is greater than $25,298,000,
then the Aggregate Merger Consideration shall be increased by such difference.


                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES

             2.01 Representations and Warranties of the Company. The Company
hereby represents and warrants to Parent and Sub as follows:

             (a)   Due Organization, Good Standing and Corporate Power. Each
         of the Company and its Subsidiaries is a corporation duly organized,
         validly existing and in good standing under the laws of the
         jurisdiction of its incorporation and each such corporation has all
         requisite corporate power and authority to own, lease and operate its
         properties and to carry on its business as now being conducted. Each
         of the Company


                                       6
<PAGE>

         and its Subsidiaries is duly qualified or licensed to do business
         and is in good standing in each jurisdiction in which the property
         owned, leased or operated by it or the nature of the business
         conducted by it makes such qualification necessary, except in such
         jurisdictions where the failure to be so qualified or licensed and
         in good standing would not have a material adverse effect on the
         business, operations, results of operations, or financial
         condition (the "Condition") of the Company and its Subsidiaries
         taken as a whole. The Company has made available to Parent and Sub
         complete and correct copies of the Certificate of Incorporation
         and By-Laws of the Company and the comparable governing documents
         of each of its Subsidiaries, in each case as amended to the date
         of this Agreement.

                  (b) Authorization and Validity of Agreement. The Company has
         full power and authority to execute and deliver this Agreement, to
         perform its obligations hereunder and to consummate the transactions
         contemplated hereby. The execution, delivery and performance of this
         Agreement by the Company, and the consummation by it of the
         transactions contemplated hereby, have been duly authorized and
         approved by its Board of Directors and its stockholders and no other
         corporate action on the part of the Company is necessary to authorize
         the execution, delivery and performance of this Agreement by the
         Company and the consummation of the transactions contemplated hereby.
         This Agreement has been duly executed and delivered by the Company and,
         assuming the due execution of this Agreement by Parent and Sub, is a
         valid and binding obligation of the Company enforceable against the
         Company in accordance with its terms, except to the extent that its
         enforceability may be subject to applicable bankruptcy, insolvency,
         reorganization, moratorium and similar laws affecting the enforcement
         of creditors' rights generally and to general equitable principles.

                  (c) Capitalization. (i) The authorized capital stock of the
         Company consists of 4,000,000 shares of Voting Common Stock, 300,000
         shares of Non-Voting Common Stock and 250,000 shares of preferred
         stock, par value $0.0001 per share, (the "Preferred Stock"). As of
         December 31, 1997, (A) 2,690,464 shares of Voting Common Stock were
         issued and outstanding; (B) no shares of Non-Voting Common Stock were
         issued and outstanding; (C) no shares of Preferred Stock were issued
         and outstanding; (D) 143,589 shares of Voting Common Stock were
         reserved for issuance upon the exercise of outstanding Warrants; (E)
         265,636 shares of Voting Common Stock were reserved for issuance upon
         the exercise of certain Options and (F) 61,820 shares of Voting Common
         Stock were held in the treasury of the Company. All issued and
         outstanding shares of capital stock of the Company have been validly
         issued and are fully paid and nonassessable. Except as set forth in
         this Section 2.01(c) or in Section 2.01(c) of the Company's disclosure
         letter (the "Company Disclosure Letter"), delivered concurrently with
         the delivery of this Agreement, (i) there are no shares of capital
         stock of the Company authorized, issued or outstanding and (ii) there
         are not as of the date hereof, and at the Effective Time there will not
         be, any outstanding or authorized options, warrants, rights,
         subscriptions, claims of any character, agreements, obligations,
         convertible or exchangeable securities, or other commitments,
         contingent or otherwise, relating to Common Stock or any other shares
         of capital stock of the Company, pursuant to which


                                       7
<PAGE>

         the Company is or may become obligated to issue shares of Common
         Stock, any other shares of its capital stock or any securities
         convertible into, exchangeable for, or evidencing the right to
         subscribe for, any shares of the capital stock of the Company. The
         Company has no authorized or outstanding bonds, debentures, notes
         or other indebtedness the holders of which have the right to vote
         (or convertible or exchangeable into or exercisable for securities
         having the right to vote) with the stockholders of the Company or
         any of its Subsidiaries on any matter ("Voting Debt"). After the
         Effective Time, the Surviving Corporation will have no obligation
         to issue, transfer or sell any shares of or common stock of the
         Surviving Corporation pursuant to any Plan (as defined in
         Section 2.01(l)).

                  (ii) Section 2.01(c)(ii) of the Company Disclosure Letter
         lists all of the Company's Subsidiaries. All of the outstanding shares
         of capital stock of each of the Company's Subsidiaries have been duly
         authorized and validly issued, are fully paid and nonassessable and are
         owned, of record and beneficially, by the Company, free and clear of
         all liens, encumbrances, options or claims whatsoever. Except as set
         forth on Section 2.01(c)(ii) of the Company Disclosure Letter, no
         shares of capital stock of any of the Company's Subsidiaries are
         reserved for issuance and there are no outstanding or authorized
         options, warrants, rights, subscriptions, claims of any character,
         agreements, obligations, convertible or exchangeable securities, or
         other commitments, contingent or otherwise, relating to the capital
         stock of any Subsidiary, pursuant to which such Subsidiary is or may
         become obligated to issue any shares of capital stock of such
         Subsidiary or any securities convertible into, exchangeable for, or
         evidencing the right to subscribe for, any shares of such Subsidiary.
         Other than as set forth on Section 2.01(c)(ii) of the Company
         Disclosure Letter, there are no restrictions of any kind which prevent
         the payment of dividends by any of the Company's Subsidiaries. Except
         as set forth on Section 2.01(c)(ii) of the Company Disclosure Letter,
         the Company does not own, directly or indirectly, any capital stock or
         other equity interest in any Person or have any direct or indirect
         equity or ownership interest in any Person and neither the Company nor
         any of its Subsidiaries is subject to any obligation or requirement to
         provide funds for or to make any investment (in the form of a loan,
         capital contribution or otherwise) to or in any Person. The Company's
         Subsidiaries have no Voting Debt.

                  (d) Consents and Approvals; No Violations. Assuming (i) the
         filings required under the Hart-Scott-Rodino Antitrust Improvements Act
         of 1976, as amended (the "HSR Act"), are made and the waiting period
         thereunder has been terminated or has expired, (ii) the filing of the
         Certificate of Merger and other appropriate merger documents, if any,
         as required by DGCL, are made and (iii) approval of the Merger by
         holders of capital stock of the Company representing a majority of the
         votes entitled to be cast at a meeting of the stockholders of the
         Company, as required by the DGCL, is received, the execution and
         delivery of this Agreement by the Company and the consummation by the
         Company of the transactions contemplated hereby will not: (1) violate
         any provision of the Certificate of Incorporation or By-Laws of the
         Company or the comparable governing documents of any of its
         Subsidiaries; (2) violate any statute, ordinance, rule, regulation,
         order or decree of any court or of any governmental or regulatory


                                       8
<PAGE>

         body, agency or authority applicable to the Company or any of its
         Subsidiaries or by which any of their respective properties or assets
         may be bound; (3) except as set forth in Section 2.01(d) of the
         Company Disclosure Letter, require any filing with, or permit, consent
         or approval of, or the giving of any notice to, any governmental or
         regulatory body, agency or authority; or (4) except as set forth in
         Section 2.01(d) of the Company Disclosure Letter, result in a
         violation or breach of, conflict with, constitute (with or without due
         notice or lapse of time or both) a material default (or give rise to
         any right of termination, cancellation, payment or acceleration)
         under, or result in the creation of any material Encumbrance (as
         defined herein) upon any of the properties or assets of the Company or
         any of its Subsidiaries under, any of the terms, conditions or
         provisions of any note, bond, mortgage, indenture, license, franchise,
         permit, agreement, lease, franchise agreement or other instrument or
         obligation to which the Company or any of its Subsidiaries is a party,
         or by which it or any of their respective properties or assets are
         bound or subject except for in the case of clauses (3) and (4) above
         for such filing, permit, consent, approval or violation, which would
         not have a material adverse effect on the Condition of the Company and
         its Subsidiaries taken as a whole, or would not prevent or materially
         delay consummation of the transactions contemplated by this Agreement.

                  (e) Financial Statements; Commission Filings. (i) The Company
         has heretofore furnished Parent with the consolidated balance sheets of
         the Company and its Subsidiaries as at December 31, 1997 and 1996 and
         the related consolidated statements of operations, changes in
         stockholder's equity and cash flows for the periods then ended, audited
         by Arthur Andersen LLP (the "Audited Financial Statements") and the
         unaudited consolidated balance sheet of the Company as at March 31,
         1997, and the related unaudited consolidated statements of operations,
         changes in stockholders' equity and cash flows for the three month
         period then ended (the "Unaudited Financial Statements" and together
         with the Audited Financial Statements, the "Financial Statements"). The
         consolidated unaudited balance sheet as at March 31, 1998, is sometimes
         referred to herein as the "Balance Sheet" and March 31, 1998, is
         sometimes herein referred to as the "Balance Sheet Date". Such
         Financial Statements including the footnotes thereto, except as
         indicated therein, have been prepared in accordance with generally
         accepted accounting principles and fairly present in all material
         respects the financial position of the Company and its Subsidiaries and
         the results of their operations and cash flows at such dates and for
         such periods except that the Unaudited Financial Statements do not
         contain footnotes and are subject to year-end adjustments.

                  (ii) The Company has filed all forms, reports and documents
         with the Securities and Exchange Commission (the "Commission") required
         to be filed by it pursuant to the Federal securities laws and the
         Commission rules and regulations thereunder, and all forms, reports and
         documents filed with the Commission by the Company (collectively, the
         "Commission Filings") have complied in all material respects with the
         applicable requirements of the Federal securities laws and the
         Commission rules and regulations promulgated thereunder. As of their
         respective dates, the Commission Filings did not contain any untrue
         statement of a material fact or omit to


                                       9
<PAGE>

         state a material fact required to be stated therein or necessary to
         make the statements therein, in light of the circumstances under which
         they were made, not misleading.

                  (f) Absence of Certain Changes. Other than (i) as set forth in
         Section 2.01(f) of the Company Disclosure Letter, (ii) any change
         resulting from general economic, financial or market conditions, or
         (iii) any change resulting from conditions or circumstances generally
         affecting the business in which the Company and/or its Subsidiaries
         operate, since the Balance Sheet Date, there has been no material
         adverse change in the Condition of the Company and its Subsidiaries
         taken as a whole.

                  (g) Title to Properties; Encumbrances. Except as set forth in
         Section 2.01(g) of the Company Disclosure Letter, the Company and each
         of its Subsidiaries has good and valid title to (i) all of its material
         tangible properties and assets (real and personal), including, without
         limitation, all the material properties and assets reflected in the
         Balance Sheet except as indicated in the notes thereto and except for
         properties and assets reflected in the Balance Sheet which have been
         sold or otherwise disposed of in the ordinary course of business after
         the Balance Sheet Date, and (ii) all the material tangible properties
         and assets purchased by the Company and any of its Subsidiaries since
         the Balance Sheet Date except for such properties and assets which have
         been sold or otherwise disposed of in the ordinary course of business;
         in each case subject to no encumbrance, lien, security interest, charge
         or other restriction (each an "Encumbrance") of any kind or character,
         except as reflected in Section 2.01(g) of the Company Disclosure Letter
         and except for (1) Encumbrances reflected on the Balance Sheet, (2)
         Encumbrances consisting of zoning or planning restrictions, easements,
         permits and other restrictions or limitations on the use of real
         property or irregularities in title thereto which do not materially
         detract from the value of, or impair the use of, such property by the
         Company or any of its Subsidiaries in the operation of its respective
         business, (3) Encumbrances arising by operation of law, (4)
         Encumbrances for current taxes, assessments or governmental charges or
         levies on property not yet due and delinquent or the validity of which
         are being contested in good faith by appropriate proceedings, and (5)
         Encumbrances which do not have a material adverse effect on the
         Condition of the Company and its Subsidiaries, taken as a whole.

                  (h) Leases. Section 2.01(h) of the Company Disclosure Letter
         contains a list of all material leases to which the Company or any
         Subsidiary is a party requiring an annual aggregate payment of at least
         $100,000. Except as otherwise set forth in Section 2.01(h) of the
         Company Disclosure Letter, each lease set forth therein is in full
         force and effect; all rents and additional rents due to date from the
         Company or such Subsidiary on each such lease have been paid; in each
         case, neither the Company nor any Subsidiary has received notice that
         it is in material default thereunder; and, to the knowledge of the
         Company there exists no material event, occurrence, condition or act
         (including the consummation of the Merger or the other transactions
         contemplated hereby) which, with the giving of notice, the lapse of
         time or the happening of any further event or condition, would become a
         material default by the Company or any Subsidiary under such lease.


                                       10
<PAGE>

                  (i) Material Contracts. Except as set forth in Section
         2.01(h), 2.01(i) or 2.01(m) of the Company Disclosure Letter, neither
         the Company nor any Subsidiary has or is bound by (a) any agreement,
         contract or commitment relating to the employment of any Person by the
         Company or any Subsidiary which cannot be terminated by the Company or
         the Subsidiary upon notice of 60 days or less without penalty or
         premium and involve annual compensation in excess of $100,000 annually,
         (b) any agreement, contract or commitment materially limiting the
         freedom of the Company or any Subsidiary to engage in any line of
         business or to compete with any other Person or (c) any agreement,
         contract or commitment not entered into in the ordinary course of
         business which materially affects the business of the Company and the
         Subsidiaries taken as a whole and is not cancelable without penalty
         within 90 days.

                  (j) Compliance with Laws. (i) The Company and its Subsidiaries
         are in compliance with all applicable laws and regulations and all
         orders, judgments and decrees relating to its business and operations
         except where the failure to so comply would not have a material adverse
         effect on the Condition of the Company and its Subsidiaries taken as a
         whole or would prevent or materially delay consummation of the
         transactions contemplated by this Agreement.

                  (ii) The Company and each of its Subsidiaries possess all
         licenses, certificates of authority, certificates of need, permits or
         other authorizations and regulatory approvals required by law (a
         "License") necessary for the ownership of its properties and the
         conduct of its business as presently conducted in each jurisdiction in
         which the Company and such Subsidiary is required to possess a License,
         except where the failure to possess such a License would not have a
         material adverse effect on the Condition of the Company and its
         Subsidiaries taken as a whole. All such Licenses are in full force and
         effect and neither the Company nor any Subsidiary has received any
         written notice of any event, inquiry, investigation or proceeding
         threatening the validity of such Licenses, except where the failure of
         such Licenses to be in full force and effect or such event, inquiry,
         investigation or proceeding would not have a material adverse effect on
         the Condition of the Company and its Subsidiaries, taken as a whole.

                  (k) Litigation. Except as set forth in Section 2.01(k) of the
         Company Disclosure Letter, there is no action, suit, proceeding at law
         or in equity, or any arbitration or any administrative or other
         proceeding by or before (or to the knowledge of the Company any
         investigation by) any governmental or other instrumentality or agency,
         pending, or, to the knowledge of the Company, threatened, against or
         affecting the Company or any of its Subsidiaries, or any of their
         properties or rights which, is reasonably likely to have a material
         adverse effect on the Condition of the Company and its Subsidiaries
         taken as a whole or would prevent or materially delay consummation of
         the transactions contemplated by this Agreement.

                  (l) Employee Benefit Plans. Each "employee benefit plan" (as
         defined in Section 3(3) of the Employee Retirement Income Security Act
         of 1974, as amended ("ERISA")), maintained or contributed to by the
         Company or any of its Subsidiaries


                                       11
<PAGE>

         (each, a "Plan" and collectively, the "Plans") is listed in Section
         2.01(l) of the Company Disclosure Letter, attached hereto. Except as
         set forth in Section 2.01(l) of the Company Disclosure Letter, or to
         the extent that any breach of the representations set forth in this
         sentence would not have a material adverse effect on the Condition of
         the Company and its Subsidiaries taken as a whole: (a) each Plan is in
         compliance with applicable law and has been administered and operated
         in accordance with its terms; (b) each Plan which is intended to be
         "qualified" (within the meaning of Section 401(a) of the Internal
         Revenue Code of 1986, as amended (the "Code")), has received a
         favorable determination letter from the Internal Revenue Service and,
         to the knowledge of the Company, no event has occurred and no
         condition exists which could reasonably be expected to result in the
         revocation of any such determination letter; (c) no Plan is a
         "multiemployer plan," within the meaning of Section 4001(a)(3) of
         ERISA; (d) the actuarial present value of the accumulated plan
         benefits (whether or not vested) under any Employee Benefit Plan
         covered by Title IV of ERISA as of the close of its most recent plan
         year did not exceed the fair value of the assets allocable thereto;
         (e) no Employee Benefit Plan subject to Section 412 of the Code or
         Section 302 of ERISA has incurred any accumulated funding deficiency
         within the meaning of Section 412 of the Code or Section 302 of ERISA,
         or obtained a waiver of any minimum funding standard or an extension
         of any amortization period under Section 412 of the Code or Section
         303 or 304 of ERISA; (f) to the knowledge of the Company, no
         "disqualified person" or "party in interest" (as defined in Section
         4975(e)(2) of the Code and Section 3(14) of ERISA, respectively) has
         engaged in any transaction in connection with a Plan that could
         reasonably be expected to result in the imposition of a penalty
         pursuant to Section 502(i) of ERISA or a tax pursuant to Section
         975(a) of the Code; and (g) no liability, claim, action or
         litigation, has been made, commenced or, to the knowledge of the
         Company, threatened with respect to any Plan (other than routine
         claims for benefits payable in the ordinary course and appeals of such
         claims).

                  (m) Employment Relations and Agreements. Except as set forth
         in Section 2.01(m) of the Company Disclosure Letter or as would not
         have a material adverse effect on the Condition of the Company and its
         Subsidiaries taken as a whole, (i) each of the Company and its
         Subsidiaries is in substantial compliance with all federal, state or
         other applicable laws respecting employment and employment practices,
         terms and conditions of employment and wages and hours, and has not and
         is not engaged in any unfair labor practice; (ii) no representation
         question exists respecting the employees of the Company or any of its
         Subsidiaries; (iii) no collective bargaining agreement is currently
         being negotiated by the Company or any of its Subsidiaries and neither
         the Company nor any of its Subsidiaries is a party to a collective
         bargaining agreement; and (v) neither the Company nor any of its
         Subsidiaries has experienced any labor difficulty during the last year.
         Except as disclosed in Section 2.01(m) of the Company Disclosure
         Letter, there exist no employment, consulting, severance,
         indemnification agreements or deferred compensation agreements between
         the Company and any director, officer or employee of the Company or any
         agreement that would give any Person the right to receive any payment
         from the Company as a result of the Merger.


                                       12
<PAGE>

                  (n) Taxes. (A) (i) Tax Returns. The Company and
         each of its Subsidiaries has filed or caused to be filed or will file
         or cause to be filed with the appropriate taxing authorities all
         material returns, statements, forms and reports ("Returns") for Taxes
         that are required to be filed by, or with respect to, the Company and
         its Subsidiaries on or prior to the Effective Time. As used herein,
         "Tax" or "Taxes" shall mean all taxes including, without limitation,
         all U.S. federal, state, local and foreign income, franchise, profits,
         capital gains, capital stock, transfer, sales, use, value added,
         occupation, property, excise, severance, windfall profits, stamp,
         license, payroll, social security, withholding and other taxes, all
         estimated taxes, deficiency assessments, additions to tax, penalties
         and interest.

                  (ii) Payment of Taxes. All material Tax liabilities of the
         Company and its Subsidiaries or for which the Company and its
         Subsidiaries may be liable for all taxable years or other taxable
         periods (including portions thereof) prior to the Effective Time have
         been paid or adequately disclosed as a liability on the books and
         records of the Company and its Subsidiaries in accordance with GAAP.

                  (iii) Other Tax Matters. Section 2.01(n) of the Company
         Disclosure Letter sets forth (I) each taxable year or other taxable
         period of the Company and its Subsidiaries for which an audit or other
         examination of Taxes by any taxing authority is currently in progress
         that, if determined adversely to the Company or its Subsidiaries, would
         result in a material Tax liability of the Company or its Subsidiaries
         after the Closing Date, and (II) the taxable years or other taxable
         periods of the Company and its Subsidiaries which, for income tax
         purposes, will not be subject to the normally applicable statute of
         limitations because of waivers or agreements given by the Company or
         its Subsidiaries.

                  (iv) Acquisition Indebtedness. No indebtedness of the Company
         consists of "corporate acquisition indebtedness" within the meaning of
         Section 279 of the Code.

                  (B) Except as provided in Section 2.01(n) of the Company
         Disclosure Letter, neither the Company, nor any of its Subsidiaries has
         been included in any "consolidated," "unitary" or "combined" Return
         provided for under the laws of any jurisdiction with respect to Taxes
         for any taxable period for which the statute of limitations has not
         expired.

                  (C) Except as disclosed in Section 2.01(n) of the Company
         Disclosure Letter, there are no tax sharing or tax allocation
         agreements in effect between the Company or any of its Subsidiaries and
         any other party under which Parent, the Company or any Subsidiary could
         be liable for any material Taxes or other claims of any party.

                  (o) Liabilities. Except as set forth in Section 2.01(o) of the
         Company Disclosure Letter, neither the Company nor any of its
         Subsidiaries has any material claims, liabilities or indebtedness,
         contingent or otherwise, required to be set forth on the Balance Sheet
         in accordance with generally accepted accounting principles except as
         set forth in the Balance Sheet or referred to in the footnotes thereto,
         and except for liabilities incurred subsequent to the Balance Sheet
         Date in the ordinary course of business.


                                       13
<PAGE>

                  (p) Intellectual Properties. The Company and its Subsidiaries
         own or possess adequate licenses or other valid rights to use all
         material patents, patent rights, trademarks, trademark rights, trade
         names, trade name rights, copyrights, service marks, trade secrets,
         applications for trademarks and for service marks, know-how and other
         proprietary rights and information used or held for use in connection
         with the business of the Company and its Subsidiaries as currently
         conducted, and the Company is unaware of any assertion or claim
         challenging the validity of any of the foregoing which, individually or
         in the aggregate, would have a material adverse effect on the Condition
         of the Company and its Subsidiaries taken as a whole. To the knowledge
         of the Company, the conduct of the business of the Company and its
         Subsidiaries as currently conducted does not conflict in any way with
         any patent, patent right, license, trademark, trademark right, trade
         name, trade name right, service mark or copyright of any third party
         that, individually or in the aggregate, would have a material adverse
         effect on the Condition of the Company and its Subsidiaries taken as a
         whole.

                  (q) Environmental Laws and Regulations. Except as set forth on
         Section 2.01(q) of the Company Disclosure Letter or except as would not
         have a material adverse effect on the Condition of the Company and its
         Subsidiaries taken as a whole, (a) Hazardous Materials have not been
         (i) generated, used, treated or stored on, or transported to or from,
         any Company Property by the Company, or (ii) Released or disposed of on
         any Company Property by the Company, except in the case of clause (i)
         or (ii) in compliance with Environmental Law and so as not to give rise
         for an Environmental Claim, (b) the Company and each of its
         Subsidiaries are in compliance applicable with Environmental Laws and
         the requirements of any permits issued under such Environmental Laws
         and (c) there are no past, pending or threatened material Environmental
         Claims against the Company or any of its Subsidiaries.

                  For purposes of this Agreement, the following terms shall have
         the following meanings: (A) "Company Property" means any real property
         and improvements owned, leased, or operated by the Company or any of
         its Subsidiaries; (B)"Hazardous Materials" means (i) any petroleum or
         petroleum products, radioactive materials or friable asbestos; (ii) any
         chemicals, materials or substances defined as "hazardous substances,"
         under the Comprehensive Environmental Response Compensation and
         Liability Act of 1980, as amended, 42 U.S.C. Section 9601 et seq.
         ("CERCLA"); (C) "Environmental Law" means any federal, state or local
         statute, law, rule, regulation, ordinance or code in effect and in each
         case as amended as of the date hereof and Closing Date, relating to the
         environment or Hazardous Materials, including without limitation
         CERCLA, the Resource Conservation and Recovery Act, as amended, 42
         U.S.C. Section 6901 et seq.; the Federal Water Pollution Control
         Act, as amended, 33 U.S.C. Section 1251 et seq.; the Toxic
         Substances Control Act, 15 U.S.C. Section 2601 et seq.; the Clean
         Air Act, 42 U.S.C. Section 7401 et seq.; the Safe Drinking Water
         Act, 42 U.S.C. Section 3808 et seq.; and (D) "Environmental Claims"
         means regulatory or judicial actions, suits, claims, notices of
         noncompliance or violation, or proceedings arising under
         Environmental Law (for purposes of this subclause (D), "Claims")
         including (i) Claims by governmental or regulatory authorities for
         enforcement, cleanup, removal, response, remedial actions or

                                       14
<PAGE>

         damages pursuant to applicable Environmental Law and (ii) Claims by any
         third party seeking damages, contribution, indemnification, cost
         recovery, compensation or injunctive relief resulting from Hazardous
         Materials or arising from injury to the environment; and (E) "Release"
         means disposing, discharging, injecting, spilling, leaking, leaching,
         dumping, emitting, escaping, emptying, seeping, placing and the like,
         into or upon any land or water or air, or otherwise entering into the
         environment.

                  (r) Conduct of Business. Since the Balance Sheet Date, except
         (a) as set forth in Section 2.01(r) of the Company Disclosure Letter or
         (b) as contemplated or expressly required or permitted by this
         Agreement, the Company has not taken any action which, if taken
         subsequent to the execution of this Agreement and on or prior to the
         Closing Date, would constitute a material breach of the Company's
         agreements set forth in Section 3.03 of this Agreement.

                  (s) Broker's or Finder's Fee. Except for Goldman Sachs & Co.
         and MDC Management Company II, L.P. (whose fees and expenses will be
         paid as contemplated by Section 1.02), no agent, broker, Person or firm
         acting on behalf of the Company is, or will be, entitled to any fee,
         commission or broker's or finder's fees from any of the parties hereto,
         or from any Person controlling, controlled by, or under common control
         with any of the parties hereto, in connection with this Agreement or
         any of the transactions contemplated hereby.

                  2.02 Representations and Warranties of Parent and Sub. Each of
         Parent and Sub represents and warrants to the Company as follows:

                  (a) Due Organization; Good Standing and Corporate Power.
         Parent is a corporation duly organized and validly existing and in good
         standing under the laws of the State of Delaware. Sub is a corporation
         duly organized, validly existing and in good standing under the laws of
         the State of Delaware.

                  (b) Authorization and Validity of Agreement. Each of Parent
         and Sub has the requisite corporate power and authority to execute and
         deliver this Agreement, to perform its obligations hereunder and to
         consummate the transactions contemplated hereby. The execution,
         delivery and performance of this Agreement by Parent and Sub, and the
         consummation by each of them of the transactions contemplated hereby,
         have been duly authorized by the respective Boards of Directors of
         Parent and Sub. No other corporate action on the part of either Parent
         or Sub is necessary to authorize the execution, delivery and
         performance of this Agreement by each of Parent and Sub and the
         consummation of the transactions contemplated hereby. This Agreement
         has been duly executed and delivered by each of Parent and Sub and is a
         valid and binding obligation of each of Parent and Sub, enforceable
         against each of Parent and Sub in accordance with its terms, except
         that such enforcement may be limited by applicable bankruptcy,
         insolvency, reorganization, moratorium or other similar laws affecting
         creditors' rights generally, and general equitable principles.


                                       15
<PAGE>

                  (c) Consents and Approvals; No Violations. Assuming (i) the
         filings required under the HSR Act are made and the waiting period
         thereunder has been terminated or has expired and (ii) the filing of
         the Certificate of Merger and other appropriate merger documents, if
         any, as required by the laws of the State of Delaware, the execution
         and delivery of this Agreement by Parent and Sub and the consummation
         by Parent and Sub of the transactions contemplated hereby will not: (1)
         violate any provision of the Certificate of Incorporation or By-Laws of
         Parent or Sub; (2) violate any statute, ordinance, rule, regulation,
         order or decree of any court or of any governmental or regulatory body,
         agency or authority applicable to Parent or Sub or by which either of
         their respective properties or assets may be bound; (3) require any
         filing with, or permit, consent or approval of, or the giving of any
         notice to any governmental or regulatory body, agency or authority; or
         (4) result in a violation or breach of, conflict with, constitute (with
         or without due notice or lapse of time or both) a default (or give rise
         to any right of termination, cancellation or acceleration) under, or
         result in the creation of any lien, security interest, charge or
         encumbrance upon any of the properties or assets of the Parent, Sub or
         any of their respective direct or indirect subsidiaries under, any of
         the terms, conditions or provisions of any note, bond, mortgage,
         indenture, license, franchise, permit, agreement, lease or other
         instrument or obligation to which Parent or Sub or any of their
         subsidiaries is a party, or by which they or their respective
         properties or assets may be bound except for in the case of clauses (3)
         and (4) above for such filing, permit, consent, approval or violation,
         which would not prevent or materially delay consummation of the
         transactions contemplated by this Agreement.

                  (d) Litigation. There is no action, suit, proceeding at law or
         in equity, or any arbitration or any administrative or other proceeding
         by or before (or, to the knowledge of Parent or Sub, any investigation
         by) any governmental or other instrumentality or agency, pending or, to
         the knowledge of Parent or Sub, threatened, against or affecting Parent
         or any of its direct or indirect subsidiaries (including, but not
         limited to, Sub), or any of their properties or rights, which would
         prevent or materially delay consummation of the transactions
         contemplated by this Agreement.

                  (e) Broker's or Finder's Fee. No agent, broker, Person or firm
         acting on behalf of Parent or Sub is, or will be, entitled to any fee,
         commission or broker's or finder's fees from any of the Stockholders in
         connection with this Agreement or any of the transactions contemplated
         hereby.

                  (f) Financing. Parent has (or will have immediately prior to
         and at the Effective Time), and will make available to Sub, sufficient
         funds to perform its obligations under this Agreement including,
         without limitation, to make the payments specified in Article I hereof.


                                       16
<PAGE>

                                   ARTICLE III

                       TRANSACTIONS PRIOR TO CLOSING DATE

                  3.01  Access to Information Concerning Properties and Records.
During the period commencing on the date hereof and ending on the Closing Date,
the Company shall, and shall cause each of its Subsidiaries to, upon reasonable
notice, afford Parent and Sub, and their respective counsel, accountants,
consultants and other authorized representatives, full access during normal
business hours to the employees, properties, books and records of the Company
and its Subsidiaries in order that they may have the opportunity to make such
investigations as they shall desire of the affairs of the Company and its
Subsidiaries; provided, that such investigation shall not unreasonably disrupt
the personnel and operations of the Company and its Subsidiaries.

                  3.02  Confidentiality. Information obtained by Parent and Sub
pursuant to Section 3.01 hereof shall be subject to the provisions of the
Confidentiality Agreement between the Company and McCown De Leeuw & Co., Inc.
dated May 12, 1998 (the "Confidentiality Agreement").

                  3.03  Conduct of the Business of the Company Pending the
Closing Date. The Company agrees that, except as set forth in Section 3.03 of
the Company Disclosure Letter and except as permitted, required or specifically
contemplated by, or otherwise described in, this Agreement or otherwise
consented to or approved by Parent, during the period commencing on the date
hereof and ending on the Closing Date:

                  (a) The Company and each of its Subsidiaries will conduct
         their respective operations in the ordinary and usual course of
         business and will use their best efforts to preserve intact their
         respective business organization, keep available the services of their
         officers and employees and maintain satisfactory relationships with
         licensors, suppliers, distributors, clients, joint venture partners,
         and others having business relationships with them; and

                  (b) Neither the Company nor any of its Subsidiaries shall (i)
         make any change in or amendment to its Certificate of Incorporation or
         By-Laws (or comparable governing documents); (ii) issue or sell any
         shares of its capital stock (other than in connection with the exercise
         of Warrants or Options outstanding on the date hereof) or any of its
         other securities, or issue any securities convertible into, or options,
         warrants or rights to purchase or subscribe to, or enter into any
         arrangement or contract with respect to the issuance or sale of, any
         shares of its capital stock or any of its other securities, or make any
         other changes in its capital structure; (iii) sell or pledge or agree
         to sell or pledge any stock owned by it in any of its Subsidiaries;
         (iv) declare, pay, set aside or make any dividend or other distribution
         or payment with respect to, or split, combine, redeem or reclassify, or
         purchase or otherwise acquire any shares of its capital stock or its
         other securities; (v) (A) enter into any contract or commitment with
         respect to capital expenditures in excess of $150,000 individually or
         $500,000 in the aggregate, (B) acquire (by merger, consolidation, or
         acquisition of stock or assets) any corporation, partnership


                                       17
<PAGE>

         or other business or division thereof; or (C) other than in the
         ordinary course of business enter into, cancel or materially amend,
         modify or supplement or cancel any other material contract, (vi)
         acquire a material amount of assets or securities or release or
         relinquish any material contract rights; (vii) except to the extent
         required under existing employee and director benefit plans, agreements
         or arrangements as in effect on the date of this Agreement or
         applicable law, increase the compensation or fringe benefits of any of
         its directors, officers or employees, except for increases in salary or
         wages of employees of the Company or its subsidiaries in the ordinary
         course of business or make bonus, pension, retirement or insurance
         payments or arrangements to or with any such Person, except in the
         ordinary course of business; (viii) transfer, lease, license,
         guarantee, sell, mortgage, pledge, dispose of, encumber or subject to
         any lien, any material assets or incur or modify any indebtedness or
         other liability, other than in the ordinary course of business, or
         issue any debt securities or assume, guarantee or endorse or otherwise
         as an accommodation become responsible for the obligations of any
         person or, other than in the ordinary course of business, make any loan
         or other extension of credit; (ix) make any material tax election or
         settle or compromise any material tax liability; (x) make any material
         change in its method of accounting other than such changes as may be
         necessary or advisable to comply with applicable law or regulation or
         with generally accepted accounting principals; (xi) adopt a plan of
         complete or partial liquidation, dissolution, merger, consolidation,
         restructuring, recapitalization or other reorganization of the Company
         or any of its Subsidiaries not constituting an inactive Subsidiary
         (other than the Merger); or (xii) agree, in writing or otherwise, to
         take any of the foregoing actions.

                  3.04  Reasonable Best Efforts. Subject to the terms and
conditions provided herein, each of the Company, Parent and Sub shall, and the
Company shall cause each of its Subsidiaries to, cooperate and use their
respective reasonable best efforts to take, or cause to be taken, all
appropriate action, and to make, or cause to be made, all filings necessary,
proper or advisable under applicable laws and regulations to consummate and make
effective the transactions contemplated by this Agreement, including, without
limitation, their respective reasonable best efforts to obtain, prior to the
Closing Date, all licenses, permits, consents, approvals, authorizations,
qualifications and orders of governmental authorities and parties to contracts
with the Company and its Subsidiaries as are necessary for consummation of the
transactions contemplated by this Agreement and to fulfill the conditions to the
Merger.

                  3.05  Exclusive Dealing. During the period from the date of
this Agreement to the earlier of the termination of this Agreement and the
Effective Time, none of the Company or any of the Company's respective
affiliates, officers or directors shall take any action to, directly or
indirectly, encourage, initiate, solicit or engage in discussions or
negotiations with, or provide any information to, any Person, other than Parent,
Sub and their representatives, concerning any purchase of any capital stock of
the Company or any merger, asset sale or similar transaction involving the
Company.


                                       18
<PAGE>

                                   ARTICLE IV

                         CONDITIONS PRECEDENT TO MERGER

                  4.01  Conditions to Each Party's Obligations. The respective
obligations of each party to effect the Merger shall be subject to the
fulfillment or waiver at or prior to the Effective Time of the following
conditions:

                  (a) No Injunction. No preliminary injunction, or decree, or
         other order shall have been issued by any court or by any governmental
         or regulatory agency, body or authority which prohibits the
         consummation of the Merger and the transactions contemplated by this
         Agreement which is in effect at the Effective Time; provided, however,
         that, in the case of any such injunction, decree or other order, each
         of the parties hereto shall have used reasonable best efforts to
         prevent the entry of any such decree, injunction or other order and to
         appeal as promptly as possible any such decree, injunction or other
         order that may be entered.

                  (b) Statutes. No statute, rule, regulation, executive order,
         decree or order of any kind shall have been enacted, entered,
         promulgated or enforced by any court or governmental authority which
         prohibits the consummation of the Merger of the transactions
         contemplated hereby.

                  (c) HSR Act. Any waiting period applicable to the Merger under
         the HSR Act shall have expired or earlier termination thereof shall
         have been granted and no action shall have been instituted by either
         the United States Department of Justice or the Federal Trade Commission
         to prevent the consummation of the transactions contemplated by this
         Agreement or to modify or amend such transactions in any material
         manner or, if any such action shall have been instituted, it shall have
         been withdrawn or a final judgment shall have been entered against such
         Department or Commission, as the case may be.

                  4.02  Conditions to Obligations of the Company. The obligation
of the Company to effect the Merger shall be subject to the fulfillment at or
prior to the Effective Time of the following additional conditions, any one or
more of which may be waived by the Company:

                  (a) Parent Representations and Warranties. The representations
         and warranties of Parent and Sub contained in this Agreement shall be
         true and correct in all material respects the Effective Time with the
         same effect as though such representations and warranties had been made
         on and as of such date.

                  (b) Performance by Parent. Parent and Sub shall have performed
         and complied with all of the covenants and agreements in all material
         respects and satisfied in all material respects all of the conditions
         required by this Agreement to be performed or complied with or
         satisfied by Parent and Sub at or prior to the Effective Time.


                                       19
<PAGE>

                  (c) Certificate. Parent shall have delivered to the Company a
         certificate executed on its behalf by its President, any Vice President
         or another authorized officer in their corporate capacity to the effect
         that the conditions set forth in Subsections 4.02(a) and 4.02(b) above,
         have been satisfied.

                   4.03   Conditions to Obligations of Parent and Sub. The
obligations of Parent and Sub to effect the Merger shall be subject to the
fulfillment at or prior to the Effective Time of the following additional
conditions, any one or more of which may be waived by Parent:

                  (a) Company Representations and Warranties. The
         representations and warranties of the Company contained in this
         Agreement shall be true and correct in all material respects as of the
         Effective Time with the same effect as though such representations and
         warranties had been made on and as of such date.

                  (b) Performance by the Company. The Company shall have
         performed and complied with all the covenants and agreements in all
         material respects and satisfied in all material respects all the
         conditions required by this Agreement to be performed or complied with
         or satisfied by the Company at or prior to the Effective Time.

                  (c) No Material Adverse Change. There shall have not occurred
         after the date hereof any material adverse effect on the Condition of
         the Company and its Subsidiaries taken as a whole (other than any
         material adverse effect on the Condition of the Company and its
         Subsidiaries, taken as whole, due to (i) general economic, financial or
         market conditions, or (ii) conditions or circumstances generally
         affecting the business in which the Company and its Subsidiaries
         operate).

                  (d) Certificate. The Company shall have delivered, or caused
         to be delivered, to Parent a certificate executed on its behalf by its
         duly authorized officer in their corporate capacity to the effect that
         the conditions set forth in Subsections 4.03(a), 4.03(b) and 4.03(c),
         above, have been satisfied.

                  (e) Employee Notes. The Company shall have made arrangements
         reasonably acceptable to Parent with those employees of the Company who
         have purchased capital stock of the Company through the issuance of
         notes to the Company (the "Employee Notes") to have such Employee Notes
         paid in full on or prior to the Closing Date.

                  (f) Heller Credit Agreement. The Company shall have delivered
         to Parent the written consent of Heller Financial, Inc. ("Heller")
         under the terms of the Credit Agreement dated as of June 28, 1996 by
         and among National Fiberstok Corporation, Label Art, Inc., Infoseal
         International Inc., Government Forms and Systems Inc., Putnam Graphic
         Innovations, Inc., Short Run Labels, Inc., Boharb Communications, A/L
         Systems, Inc., Heller and the financial institutions party thereto
         ("Heller Credit Agreement") to the transactions contemplated by this
         Agreement.


                                    ARTICLE V


                                       20
<PAGE>

                           TERMINATION AND ABANDONMENT

                  5.01  Termination. This Agreement may be terminated and the
transactions contemplated hereby may be abandoned, at any time prior to the
Effective Time, whether before or after approval of the Merger by the Company's
stockholders:

                  (a) by mutual consent of the Company, on the one hand, and of
         Parent and Sub, on the other hand;

                  (b) by the Company or Parent if the Merger shall not have been
         consummated on or before June 30, 1998 (or such later date as may be
         agreed to in writing by the Company and Parent), by reason of the
         failure of any condition to the consummation of the Merger which must
         be fulfilled to its satisfaction, provided, that, no party may
         terminate this Agreement under this Section 5.01(b) if such failure has
         been caused primarily by such party's material breach of this
         Agreement;

                  (c) by the Company if (a) there are any inaccuracies,
         misrepresentations or breaches of any of Parent's or Sub's
         representations or warranties in this Agreement, such that the
         condition set forth in Section 4.02(a) to the Company's obligation to
         effect the Merger cannot be met, or (b) Parent has breached or failed
         to perform in all material respects any of its material covenants or
         agreements contained herein as to which notice has been given to Parent
         and Parent has failed to cure or otherwise resolve the same to the
         reasonable satisfaction of the Company within fifteen (15) days after
         receipt of such notice;

                  (d) by Parent if (a) there are any inaccuracies,
         misrepresentations or breaches of any of the Company's representations
         or warranties in this Agreement, such that the condition set forth in
         Section 4.03(a) to Parent's and Sub's obligation to effect the Merger
         cannot be met, or (b) the Company has breached or failed to perform in
         all material respects any of its material covenants or agreements
         contained herein as to which notice has been given to the Company and
         the Company has failed to cure or otherwise resolve the same to the
         reasonable satisfaction of Parent within fifteen (15) days after
         receipt of such notice;

                  (e) by the Company or Parent if a court of competent
         jurisdiction or other governmental body shall have issued an order,
         decree or ruling or taken any other action restraining, enjoining or
         otherwise prohibiting the Merger and such order, decree, ruling or
         other action shall have become final and nonappealable;

                  5.02  Effect of Termination. In the event of the termination
of this Agreement pursuant to Section 5.01 hereof by Parent or Sub, on the one
hand, or the Company, on the other hand, written notice thereof shall forthwith
be given to the other party or parties specifying the provision hereof pursuant
to which such termination is made, and this Agreement shall become void and have
no effect, and there shall be no liability hereunder on the part of Parent, Sub
or the Company, except that Sections 3.02, 6.01 and this Section 5.02 hereof
shall survive any


                                       21
<PAGE>

termination of this Agreement. Nothing in this Section 5.02 shall relieve any
party to this Agreement of liability for breach of this Agreement.


                                   ARTICLE VI

                                  MISCELLANEOUS

                  6.01  Fees and Expenses. All costs and expenses incurred in
connection with this Agreement and the consummation of the transactions
contemplated hereby shall be paid by the party incurring such costs and
expenses.

                  6.02  Representations and Warranties. Each and every
representation and warranty of the Company, on the one hand, and Parent and Sub,
on the other hand, contained herein or in any certificates or other documents
delivered prior to or at the Closing shall expire with, and be terminated and
extinguished by, the Closing and thereafter none of the Company, Parent or Sub
shall be under any liability whatsoever with respect to any such representation
or warranty. This Section 6.02 shall have no effect upon any other obligation of
the parties hereto, whether to be performed before or after the Effective Time.

                  6.03  Transfer Taxes. All transfer, sales and use,
registration, stamp and similar Taxes imposed in connection with the sale of
Stock or any other transaction that occurs pursuant to this Agreement shall be
borne solely by the [Sub].

                  6.04  Extension; Waiver. At any time prior to the Effective
Time, the parties hereto, by action taken by or on behalf of the respective
Boards of Directors of the Company, Parent or Sub, may (i) extend the time for
the performance of any of the obligations or other acts of the other parties
hereto, (ii) waive any inaccuracies in the representations and warranties
contained herein by any other applicable party or in any document, certificate
or writing delivered pursuant hereto by any other applicable party or (iii)
waive compliance with any of the agreements or conditions contained herein.

                  6.05  Public Announcements. The Company, on the one hand, and
Parent and Sub, on the other hand, agree to consult promptly with each other
prior to issuing any press release or otherwise making any public statement with
respect to the transactions contemplated hereby, and shall not issue any such
press release or make any such public statement prior to such consultation and
review by the other party of a copy of such release or statement, unless
required by applicable law.

                  6.06  Indemnification. From and after the Effective Time,
Parent shall cause the Company to (i) maintain in effect in the Certificate of
Incorporation of the Company the provisions with respect to indemnification set
forth in Article Seventh of the Certificate of Incorporation of the Company as
in effect at the Effective Time, which provisions shall not be amended, repealed
or otherwise modified for a period of six (6) years from the Effective Time in
any manner that would adversely affect the rights thereunder of individuals (or
their estates) who at the date of this Agreement and/or as of the Effective Time
are or were directors, officers,


                                       22
<PAGE>

employees or agents of the Company or its Subsidiaries, unless such modification
is required by law.

                  6.07  Notices. All notices, requests, demands, waivers and
other communications required or permitted to be given under this Agreement
shall be in writing and shall be deemed to have been duly given if delivered in
person or mailed, certified or registered mail with postage prepaid, or sent by
telex, telegram or telecopier, as follows:

                  (a)    if to the Company, to it at:

                         AmeriComm Holdings, Inc.
                         575 Peachtree Dunwoody Road, Suite C150
                         New York, New York  10036
                         Attention:  John Weil

                         with a copy to:

                         McCown De Leeuw & Co.
                         101 East 52nd Street
                         31st Floor
                         New York, New York  10022
                         Attention:  David E. King

                         White & Case
                         1155 Avenue of the Americas
                         New York, New York  10036
                         Attention:  Frank L. Schiff, Esq.

                  (b)    if to either Parent or Sub, to it at:

                         DMAC Merger Corp. or
                         DMAC Holdings Inc.
                         c/o McCown De Leeuw & Co.
                         101 East 52nd Street
                         31st Floor
                         New York, New York  10022
                         Attention:  David E. King

or to such other Person or address as any party shall specify by notice in
writing to each of the other parties. All such notices, requests, demands,
waivers and communications shall be deemed to have been received on the date of
delivery unless if mailed, in which case on the third business day after the
mailing thereof except for a notice of a change of address, which shall be
effective only upon receipt thereof.

                  6.08  Entire Agreement. This Agreement and the annex,
disclosure letter and other documents referred to herein or delivered pursuant
hereto and the Confidentiality Agreement collectively contain the entire
understanding of the parties hereto with respect to the


                                       23
<PAGE>

subject matter contained herein and supersede all prior agreements and
understandings, oral and written, with respect thereto.

                  6.09  Binding Effect; Benefit; Assignment. This Agreement
shall inure to the benefit of and be binding upon the parties hereto and their
respective successors and permitted assigns, but neither this Agreement nor any
of the rights, interests or obligations hereunder shall be assigned by any of
the parties hereto without the prior written consent of the other parties.
Nothing in this Agreement, expressed or implied, is intended to confer on any
Person other than the parties hereto or their respective successors and
permitted assigns, any rights, remedies, obligations or liabilities under or by
reason of this Agreement except for Sections 6.06 which shall inure to, and be
enforceable by, the intended beneficiaries thereof.

                  6.10  Amendment and Modification.  Subject to applicable law,
this Agreement may be amended, modified and supplemented in writing by the
parties hereto in any and all respects before the Effective Time
(notwithstanding any stockholder approval), by action taken by the respective
Boards of Directors of Parent, Sub and the Company or by the respective officers
authorized by such Boards of Directors; provided, however, that after any such
stockholder approval, no amendment shall be made which by law requires further
approval by such stockholders without such further approval.

                  6.11  Further Actions. Each of the parties hereto agrees that,
subject to its legal obligations, it will use its reasonable best efforts to
fulfill all conditions precedent specified herein, to the extent that such
conditions are within its control, and to do all things reasonably necessary to
consummate the transactions contemplated hereby.

                  6.12  Headings. The descriptive headings of the several
Articles and Sections of this Agreement are inserted for convenience only, do
not constitute a part of this Agreement and shall not affect in any way the
meaning or interpretation of this Agreement.

                  6.13  Counterparts. This Agreement may be executed in several
counterparts, each of which shall be deemed to be an original, and all of which
together shall be deemed to be one and the same instrument.

                  6.14  Applicable Law. This Agreement and the legal relations
between the parties hereto shall be governed by and construed in accordance with
the laws of the State of New York, without regard to the conflict of laws rules
thereof. Each of the parties hereto hereby irrevocably acknowledges and consents
that any legal action or proceeding brought with respect to any of the
obligations arising under or relating to this Agreement may be brought in the
courts of the State of New York or in the United States District Court for the
Southern District of New York, as the party bringing such action or proceeding
may elect, and each of the parties hereto hereby irrevocably submits to and
accepts with regard to any such action or proceeding, for itself and in respect
of its property, generally and unconditionally, the jurisdiction of the
aforesaid courts. The foregoing shall not limit the rights of any party to serve
process in any other manner permitted by law. The foregoing consents to
jurisdiction shall not constitute general consents to service of process in the
State of New York for any purpose except as provided above and shall not be
deemed to confer rights on any Person other than the respective parties to this
Agreement.


                                       24
<PAGE>

To the fullest extent permitted by applicable law, each of the parties hereto
hereby irrevocably waives the objection which it may now or hereafter have to
the laying of the venue of any suit, action or proceeding arising out of or
relating to this Agreement in any of the courts referred to above and hereby
further irrevocably waives any claim that any such court is not a convenient
forum for any such suit, action or proceeding.

                  6.15  Severability. If any term, provision, covenant or
restriction contained in this Agreement is held by a court of competent
jurisdiction or other authority to be invalid, void, unenforceable or against
its regulatory policy, the remainder of the terms, provisions, covenants and
restrictions contained in this Agreement shall remain in full force and effect
and shall in no way be affected, impaired or invalidated.

                  6.16 Certain Definitions. (a) "Person" shall mean and include
an individual, a partnership, a joint venture, a corporation, a trust, an
unincorporated organization, a group and a government or other department or
agency thereof.

                  (b) "Subsidiary", with respect to the Company, shall mean and
include (x) any partnership of which the Company or any Subsidiary is a general
partner or (y) any other entity in which the Company or any of its Subsidiaries
owns or has the power to vote 50% or more of the equity interests in such entity
having general voting power to participate in the election of the governing body
of such entity.

                  (c) "Knowledge" shall mean, with regard to any natural person,
the actual knowledge of such person, and with regard to any party hereto, the
actual knowledge of the executive officers of such party.


                            [SIGNATURE PAGE FOLLOWS]


                                       25
<PAGE>


                  IN WITNESS WHEREOF, each of Parent, Sub and the Company have
caused this Agreement to be executed by their respective officers thereunto duly
authorized, all as of the date first above written.

                                               AMERICOMM HOLDINGS, INC.


                                               By /s/ Robert M. Miklas
                                                 -------------------------------
                                                  Name:  Robert M. Miklas
                                                  Title: President and Chief
                                                         Executive Officer


                                               DMAC MERGER CORP.


                                               By /s/ David De Leeuw
                                                 -------------------------------
                                                  Name:  David De Leeuw
                                                  Title: President


                                               DMAC HOLDINGS, INC.


                                               By /s/ David De Leeuw
                                                 -------------------------------
                                                  Name:  David De Leeuw
                                                  Title: President



                                       26




<PAGE>

                                                                    Exhibit 3.2


                                     BY-LAWS

                                       OF

                             DMAC ACQUISITION CORP.





<PAGE>




                                TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                                                               Page
                                                                                                               ----


<S>                                                                                                             <C>
ARTICLE I
         STOCKHOLDERS.............................................................................................1

         Section 1.  Annual Meeting...............................................................................1
         Section 2.  Special Meetings.............................................................................1
         Section 3.  Notice of Meetings...........................................................................1
         Section 4.  Quorum.......................................................................................1
         Section 5.  Organization of Meetings.....................................................................2
         Section 6.  Voting.......................................................................................2
         Section 7.  Inspectors of Election.......................................................................2
         Section 8.  Action by Consent............................................................................2

ARTICLE II
         DIRECTORS................................................................................................3

         Section 1.  Number, Quorum, Term, Vacancies, Removal.....................................................3
         Section 2.  Meetings, Notice.............................................................................3
         Section 3.  Committees...................................................................................4
         Section 4.  Action by Consent............................................................................4
         Section 5.  Compensation.................................................................................4

ARTICLE III
         OFFICERS.................................................................................................4

         Section 1.  Titles and Election..........................................................................4
         Section 2.  Terms of Office..............................................................................4
         Section 3.  Removal......................................................................................5
         Section 4.  Resignations.................................................................................5
         Section 5.  Vacancies....................................................................................5
         Section 6.  Chairman of the Board........................................................................5
         Section 7.  President....................................................................................5
         Section 8.  Vice Presidents..............................................................................5
         Section 9.  Secretary....................................................................................5
         Section 10. Treasurer....................................................................................6
         Section 11. Duties of Officers may be Delegated..........................................................6

ARTICLE IV
         INDEMNIFICATION..........................................................................................6

         Section 1.  Actions by Others............................................................................6
         Section 2.  Actions by or in the Right of the Corporation................................................6

</TABLE>


                                      (i)

<PAGE>

<TABLE>
<S>                                                                                                             <C>
         Section 3.  Successful Defense...........................................................................7
         Section 4.  Specific Authorization.......................................................................7
         Section 5.  Advance of Expenses..........................................................................7
         Section 6.  Right of Indemnity not Exclusive.............................................................7
         Section 7.  Insurance....................................................................................8
         Section 8.  Invalidity of any Provisions of this Article.................................................8

ARTICLE V
         CAPITAL STOCK............................................................................................8

         Section 1.  Certificates.................................................................................8
         Section 2.  Transfer.....................................................................................8
         Section 3.  Record Dates.................................................................................8
         Section 4.  Lost Certificates............................................................................9

ARTICLE VI
         CHECKS, NOTES, ETC.......................................................................................9

         Section 1.  Checks, Notes, Etc...........................................................................9

ARTICLE VII
         MISCELLANEOUS PROVISIONS.................................................................................9

         Section 1.  Offices......................................................................................9
         Section 2.  Fiscal Year..................................................................................9
         Section 3.  Corporate Seal...............................................................................9
         Section 4.  Books.......................................................................................10
         Section 5.  Voting of Stock.............................................................................10

ARTICLE VIII
         AMENDMENTS..............................................................................................10
</TABLE>


                                      (ii)

<PAGE>




                                     BY-LAWS

                                       OF

                                 DMAC CORPORATION

                                    ARTICLE I

                                  STOCKHOLDERS

                  Section 1. Annual Meeting. The annual meeting of the
stockholders of the Corporation shall be held either within or without the State
of Delaware, at such place as the Board of Directors may designate in the call
or in a waiver of notice thereof, on the first Monday in May of each year
beginning with the year 1999 (or if such day be a legal holiday, then on the
next succeeding day not a holiday) at 10 a.m., for the purpose of electing
directors and for the transaction of such other business as may properly be
brought before the meeting.

                  Section 2. Special Meetings. Special Meetings of the
stockholders may be called by the Board of Directors or by the
President, and shall be called by the President or by the Secretary upon the
written request of the holders of record of at least twenty-five per cent (25%)
of the shares of stock of the Corporation, issued and outstanding and entitled
to vote, at such times and at such place either within or without the State of
Delaware as may be stated in the call or in a waiver of notice thereof.

                  Section 3. Notice of Meetings. Notice of the time, place
and purpose of every meeting of stockholders shall be delivered personally or
mailed not less than ten days nor more than sixty days previous thereto to each
stockholder of record entitled to vote, at his post office address appearing
upon the records of the Corporation or at such other address as shall be
furnished in writing by him to the Corporation for such purpose. Such further
notice shall be given as may be required by law or by these By-Laws. Any meeting
may be held without notice if all stockholders entitled to vote are present in
person or by proxy, or if notice is waived in writing, either before or after
the meeting, by those not present.

                  Section 4. Quorum. The holders of record of at least a
majority of the shares of the stock of the Corporation, issued and outstanding
and entitled to vote, present in person or by proxy, shall, except as otherwise
provided by law or by these By-Laws, constitute a quorum at all meetings of the
stockholders; if there be no such quorum, the holders of a majority of such
shares so present or represented may adjourn the meeting from time to time until
a quorum shall have been obtained.

                  Section 5. Organization of Meetings. Meetings of the
stockholders shall be presided over by the Chairman of the Board, if there be
one, or if he is not present by the


<PAGE>

President, or if he is not present, by a chairman to be chosen at the meeting.
The Secretary of the Corporation, or in his absence an Assistant Secretary,
shall act as Secretary of the meeting, if present.

                  Section 6. Voting. At each meeting of stockholders, except
as otherwise provided by statute or the Certificate of Incorporation, every
holder of record of stock entitled to vote shall be entitled to one vote in
person or by proxy for each share of such stock standing in his name on the
records of the Corporation. Elections of directors shall be determined by a
plurality of the votes cast thereat and, except as otherwise provided by
statute, the Certificate of Incorporation, or these By-Laws, all other action
shall be determined by a majority of the votes cast at such meeting. Each proxy
to vote shall be in writing and signed by the stockholder or by his duly
authorized attorney.

                  At all elections of directors, the voting shall be by ballot
or in such other manner as may be determined by the stockholders present in
person or by proxy entitled to vote at such election. With respect to any other
matter presented to the stockholders for their consideration at a meeting, any
stockholder entitled to vote may, on any question, demand a vote by ballot.

                  A complete list of the stockholders entitled to vote at each
such meeting, arranged in alphabetical order, with the address of each, and the
number of shares registered in the name of each stockholder, shall be prepared
by the Secretary and shall be open to the examination of any stockholder, for
any purpose germane to the meeting, during ordinary business hours, for a period
of at least ten days prior to the meeting, either at a place within the city
where the meeting is to be held, which place shall be specified in the notice of
the meeting, or, if not so specified, at the place where the meeting is to be
held. The list shall also be produced and kept at the time and place of the
meeting during the whole time thereof, and may be inspected by any stockholder
who is present.

                  Section 7. Inspectors of Election. The Board of Directors in
advance of any meeting of stockholders may appoint one or more Inspectors of
Election to act at the meeting or any adjournment thereof. If Inspectors of
Election are not so appointed, the chairman of the meeting may, and on the
request of any stockholder entitled to vote, shall appoint one or more
Inspectors of Election. Each Inspector of Election, before entering upon the
discharge of his duties, shall take and sign an oath faithfully to execute the
duties of Inspector of Election at such meeting with strict impartiality and
according to the best of his ability. If appointed, Inspectors of Election shall
take charge of the polls and, when the vote is completed, shall make a
certificate of the result of the vote taken and of such other facts as may be
required by law.

                  Section 8. Action by Consent. Any action required or
permitted to be taken at any meeting of stockholders may be taken without a
meeting, without prior notice and without a vote, if, prior to such action, a
written consent or consents thereto, setting forth such action, is signed by the
holders of record of shares of the stock of the Corporation, issued and
outstanding and entitled to vote thereon, having not less than the minimum
number of votes that would be necessary to authorize or take such action at a
meeting at which all shares entitled to vote thereon were present and voted.


                                       2
<PAGE>

                                   ARTICLE II

                                    DIRECTORS

                  Section 1. Number, Quorum, Term, Vacancies, Removal. The
Board of Directors of the Corporation shall consist of at least two but no more
than five persons. The number of directors may be changed by a resolution passed
by a majority of the whole Board or by a vote of the holders of record of at
least a majority of the shares of stock of the Corporation, issued and
outstanding and entitled to vote.

                  A majority of the members of the Board of Directors then
holding office (but not less than one-third of the total number of directors nor
less than two directors) shall constitute a quorum for the transaction of
business, but if at any meeting of the Board there shall be less than a quorum
present, a majority of those present may adjourn the meeting from time to time
until a quorum shall have been obtained.

                  Directors shall hold office until the next annual election and
until their successors shall have been elected and shall have qualified, unless
sooner displaced.

                  Whenever any vacancy shall have occurred in the Board of
Directors, by reason of death, resignation, or otherwise, other than removal of
a director with or without cause by a vote of the stockholders, it shall be
filled by a majority of the remaining directors, though less than a quorum
(except as otherwise provided by law), or by the stockholders, and the person so
chosen shall hold office until the next annual election and until his successor
is duly elected and has qualified.

                  Any one or more of the directors of the Corporation may be
removed either with or without cause at any time by a vote of the holders of
record of at least a majority of the shares of stock of the Corporation, issued
and outstanding and entitled to vote, and thereupon the term of the director or
directors who shall have been so removed shall forthwith terminate and there
shall be a vacancy or vacancies in the Board of Directors, to be filled by a
vote of the stockholders as provided in these By- Laws.

                  Section 2. Meetings, Notice. Meetings of the Board of
Directors shall be held at such place either within or without the State of
Delaware, as may from time to time be fixed by resolution of the Board, or as
may be specified in the call or in a waiver of notice thereof. Regular meetings
of the Board of Directors shall be held at such times as may from time to time
be fixed by resolution of the Board, and special meetings may be held at any
time upon the call of two directors, the Chairman of the Board, if one be
elected, or the President, by oral, telegraphic or written notice, duly served
on or sent or mailed to each director not less than two days before such
meeting. A meeting of the Board may be held without notice immediately after the
annual meeting of stockholders at the same place at which such meeting was held.
Notice need not be given of regular meetings of the Board. Any meeting may be
held without notice, if all directors are present, or if notice is waived in
writing, either before or after the meeting, by those not present. Any member of
the Board of Directors, or any committee thereof, may participate in a


                                       3

<PAGE>

meeting by means of conference telephone or similar communications equipment by
means of which all persons participating in the meeting can hear each other and
participation in a meeting by such means shall constitute presence in person at
such meeting.

                  Section 3. Committees. The Board of Directors may, in its
discretion, by resolution passed by a majority of the whole Board, designate
from among its members one or more committees which shall consist of two or more
directors. The Board may designate one or more directors as alternate members of
any such committee, who may replace any absent or disqualified member at any
meeting of the committee. Such committees shall have and may exercise such
powers as shall be conferred or authorized by the resolution appointing them. A
majority of any such committee may determine its action and fix the time and
place of its meetings, unless the Board of Directors shall otherwise provide.
The Board shall have power at any time to change the membership of any such
committee, to fill vacancies in it, or to dissolve it.

                  Section 4. Action by Consent. Any action required or
permitted to be taken at any meeting of the Board of Directors, or of any
committee thereof, may be taken without a meeting, if prior to such action a
written consent or consents thereto is signed by all members of the Board, or of
such committee as the case may be, and such written consent or consents is filed
with the minutes of proceedings of the Board or committee.

                  Section 5. Compensation. The Board of Directors may determine,
from time to time, the amount of compensation which shall be paid to its
members. The Board of Directors shall also have power, in its discretion, to
allow a fixed sum and expenses for attendance at each regular or special meeting
of the Board, or of any committee of the Board; in addition the Board of
Directors shall also have power, in its discretion, to provide for and pay to
directors rendering services to the Corporation not ordinarily rendered by
directors, as such, special compensation appropriate to the value of such
services, as determined by the Board from time to time.

                                   ARTICLE III

                                    OFFICERS

                  Section 1. Titles and Election. The officers of the
Corporation, who shall be chosen by the Board of Directors at its first meeting
after each annual meeting of stockholders, shall be a President, a Treasurer and
a Secretary. The Board of Directors from time to time may elect a Chairman of
the Board, one or more Vice Presidents, Assistant Secretaries, Assistant
Treasurers and such other officers and agents as it shall deem necessary, and
may define their powers and duties. Any number of offices may be held by the
same person.

                  Section 2. Terms of Office. The officer shall hold office
until their successors are chosen and qualify.

                  Section 3. Removal. Any officer may be removed, either with or
without cause, at any time, by the affirmative vote of a majority of the Board
of Directors.


                                        4

<PAGE>

                  Section 4. Resignations. Any officer may resign at any time
by giving written notice to the Board of Directors or to the Secretary. Such
resignation shall take effect at the time specified therein, and, unless
otherwise specified therein, the acceptance of such resignation shall not be
necessary to make it effective.

                  Section 5. Vacancies. If the office of any officer or agent
becomes vacant by reason of death, resignation, retirement, disqualification,
removal from office or otherwise, the directors may choose a successor, who
shall hold office for the unexpired term in respect of which such vacancy
occurred.

                  Section 6. Chairman of the Board. The Chairman of the Board
of Directors, if one be elected, shall preside at all meetings of the Board of
Directors and of the stockholders, and he shall have and perform such other
duties as from time to time may be assigned to him by the Board of Directors.

                  Section 7. President. The President shall be the Chief
Executive Officer of the Corporation and, in the absence of the Chairman, shall
preside at all meetings of the Board of Directors, and of the stockholders. He
shall exercise the powers and perform the duties usual to the chief executive
officer and, subject to the control of the Board of Directors, shall have
general management and control of the affairs and business of the Corporation;
he shall appoint and discharge employees and agents of the Corporation (other
than officers elected by the Board of Directors) and fix their compensation; and
he shall see that all orders and resolutions of the Board of Directors are
carried into effect. He shall have the power to execute bonds, mortgages and
other contracts, agreements and instruments of the Corporation, and shall do and
perform such other duties as from time to time may be assigned to him by the
Board of Directors.

                  Section 8. Vice Presidents. If chosen, the Vice Presidents,
in the order of their seniority, shall, in the absence or disability of the
President, exercise all of the powers and duties of the President. Such Vice
Presidents shall have the power to execute bonds, notes, mortgages and other
contracts, agreements and instruments of the Corporation, and shall do and
perform such other duties incident to the office of Vice President and as the
Board of Directors, or the President shall direct.

                  Section 9. Secretary. The Secretary shall attend all sessions
of the Board and all meetings of the stockholders and record all votes and the
minutes of proceedings in a book to be kept for that purpose. He shall give, or
cause to be given, notice of all meetings of the stockholders and of the Board
of Directors, and shall perform such other duties as may be prescribed by the
Board of Directors. The Secretary shall affix the corporate seal to any
instrument requiring it, and when so affixed, it shall be attested by the
signature of the Secretary or an Assistant Secretary or the Treasurer or an
Assistant Treasurer who may affix the seal to any such instrument in the event
of the absence or disability of the Secretary. The Secretary shall have and be
the custodian of the stock records and all other books, records and papers of
the Corporation (other than financial) and shall see that all books, reports,
statements, certificates and other documents and records required by law are
properly kept and filed.

                  Section 10. Treasurer. The Treasurer shall have the custody
of the corporate funds

                                        5


<PAGE>

and securities and shall keep full and accurate accounts of receipts and
disbursements in books belonging to the Corporation and shall deposit all
moneys, and other valuable effects in the name and to the credit of the
Corporation, in such depositories as may be designated by the Board of
Directors. He shall disburse the funds of the Corporation as may be ordered by
the Board, taking proper vouchers for such disbursements, and shall render to
the directors whenever they may require it, an account of all his transactions
as Treasurer and of the financial condition of the Corporation.

                  Section 11. Duties of Officers may be Delegated. In case of
the absence or disability of any officer of the Corporation, or for any other
reason that the Board may deem sufficient, the Board may delegate, for the time
being, the powers or duties, or any of them, of such officer to any other
officer, or to any director.

                                   ARTICLE IV

                                 INDEMNIFICATION

                  Section 1. Actions by Others. The Corporation (1) shall
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative (other than an action by or in
the right of the Corporation) by reason of the fact that he is or was a director
or an officer of the Corporation and (2) except as otherwise required by Section
3 of this Article, may indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending or completed action,
suit or proceeding, whether civil, criminal, administrative or investigative
(other than an action by or in the right of the Corporation) by reason of the
fact that he is or was an employee or agent of the Corporation, or is or was
serving at the request of the Corporation as a director, officer, employee,
agent of or participant in another corporation, partnership, joint venture,
trust or other enterprise, against expenses (including attorneys' fees),
judgments, fines and amounts actually and reasonably incurred by him in
connection with such action, suit or proceeding if he acted in good faith and in
a manner he reasonably believed to be in or not opposed to the best interests of
the Corporation, and with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful. The termination of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon a
plea of nolo contendere or its equivalent, shall not, of itself, create a
presumption that the person did not act in good faith and in a manner which he
reasonably believed to be in or not opposed to the best interests of the
Corporation, and, with respect to any criminal action or proceeding, had
reasonable cause to believe that his conduct was unlawful.

                  Section 2. Actions by or in the Right of the Corporation.
The Corporation shall indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending or completed action or
suit by or in the right of the Corporation to procure a judgment in its favor by
reason of the fact that he is or was a director, officer, employee or agent of
the Corporation, or is or was serving at the request of the Corporation as a
director, officer, employee, agent of or participant in another corporation,
partnership, joint venture, trust or other enterprise


                                       6
<PAGE>


against expenses (including attorneys' fees) actually and reasonably incurred by
him in connection with the defense or settlement of such action or suit if he
acted in good faith and in a manner he reasonably believed to be in or not
opposed to the best interests of the Corporation and except that no
indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable for negligence or
misconduct in the performance of his duty to the Corporation unless and only to
the extent that the Delaware Court of Chancery or the court in which such action
or suit was brought shall determine upon application that, despite the
adjudication of liability but in view of all the circumstances of the case, such
person is fairly and reasonably entitled to indemnity for such expenses which
the Delaware Court of Chancery or such other court shall deem proper.

                  Section 3. Successful Defense. To the extent that a person
who is or was a director, officer, employee or agent of the Corporation has been
successful on the merits or otherwise in defense of any action, suit or
proceeding referred to in Section 1 or Section 2 of this Article, or in defense
of any claim, issue or matter therein, he shall be indemnified against expenses
(including attorneys' fees) actually and reasonably incurred by him in
connection therewith.

                  Section 4. Specific Authorization. Any indemnification under
Section 1 or Section 2 of this Article (unless ordered by a court) shall be made
by the Corporation only as authorized in the specific case upon a determination
that indemnification of the director, officer, employee or agent is proper in
the circumstances because he has met the applicable standard of conduct set
forth in said Sections 1 and 2. Such determination shall be made (1) by the
Board of Directors by a majority vote of a quorum consisting of directors who
were not parties to such action, suit or proceeding, or (2) if such a quorum is
not obtainable, or, even if obtainable a quorum of disinterested directors so
directs, by independent legal counsel in a written opinion, or (3) by the
stockholders.

                  Section 5. Advance of Expenses. Expenses incurred by any
person who may have a right of indemnification under this Article in defending a
civil or criminal action, suit or proceeding may be paid by the Corporation in
advance of the final disposition of such action, suit or proceeding as
authorized by the Board of Directors in the specific case upon receipt of an
undertaking by or on behalf of the director, officer, employee or agent to repay
such amount unless it shall ultimately be determined that he is entitled to be
indemnified by the Corporation pursuant to this Article.

                  Section 6. Right of Indemnity not Exclusive. The
indemnification provided by this Article shall not be deemed exclusive of any
other rights to which those seeking indemnification may be entitled under any
by-law, agreement, vote of stockholders or disinterested directors or otherwise,
both as to action in his official capacity and as to action in another capacity
while holding such office, and shall continue as to a person who has ceased to
be a director, officer, employee or agent and shall inure to the benefit of the
heirs, executors and administrators of such a person.

                  Section 7. Insurance. The Corporation may purchase and
maintain insurance on

                                       7

<PAGE>

behalf of any person who is or was a director, officer, employee or agent of the
Corporation, or is or was serving at the request of the Corporation as a
director, officer, employee or agent of or participant in another corporation,
partnership, joint venture, trust or other enterprise against any liability
asserted against him and incurred by him in any such capacity, or arising out of
his status as such, whether or not the Corporation would have the power to
indemnify him against such liability under the provisions of this Article,
Section 145 of the General Corporation Law of the State of Delaware or
otherwise.

                  Section 8. Invalidity of any Provisions of this Article. The
invalidity or unenforceability of any provision of this Article shall not affect
the validity or enforceability of the remaining provisions of this Article.

                                    ARTICLE V

                                  CAPITAL STOCK

                  Section 1. Certificates. The interest of each stockholder of
the Corporation shall be evidenced by certificates for shares of stock in such
form as the Board of Directors may from time to time prescribe. The certificates
of stock shall be signed by the President or a Vice President and by the
Secretary, or the Treasurer, or an Assistant Secretary, or an Assistant
Treasurer, and countersigned and registered in such manner, if any, as the Board
of Directors may by resolution prescribe. Where any such certificate is
countersigned by a transfer agent other than the Corporation or its employee, or
registered by a registrar other than the Corporation or its employee, the
signature of any such officer may be a facsimile signature. In case any officer
or officers who shall have signed, or whose facsimile signature or signatures
shall have been used on, any such certificate or certificates shall cease to be
such officer or officers of the Corporation, whether because of death,
resignation or otherwise, before such certificate or certificates shall have
been delivered by the Corporation, such certificate or certificates may
nevertheless be adopted by the Corporation and be issued and delivered as though
the person or persons who signed such certificate or certificates or whose
facsimile signature or signatures shall have been used thereon had not ceased to
be such officer or officers of the Corporation.

                  Section 2. Transfer. The shares of stock of the Corporation
shall be transferred only upon the books of the Corporation by the holder
thereof in person or by his attorney, upon surrender for cancellation of
certificates for the same number of shares, with an assignment and power of
transfer endorsed thereon or attached thereto, duly executed, with such proof of
the authenticity of the signature as the Corporation or its agents may
reasonably require.

                  Section 3. Record Dates. The Board of Directors may fix in
advance a date, not less than ten nor more than sixty days preceding the date of
any meeting of stockholders, or the date for the payment of any dividend, or the
date for the distribution or allotment of any rights, or the date when any
change, conversion or exchange of capital stock shall go into effect, as a
record date for the determination of the stockholders entitled to notice of, and
to vote at, any such meeting, or entitled to receive payment of any such
dividend, or to receive any distribution

                                       8

<PAGE>

or allotment of such rights, or to exercise the rights in respect of any such
change, conversion or exchange of capital stock, and in such case only such
stockholders as shall be stockholders of record on the date so fixed shall be
entitled to such notice of, and to vote at, such meeting, or to receive
payment of such dividend, or to receive such distribution or allotment or
rights or to exercise such rights, as the case may be, notwithstanding any
transfer of any stock on the books of the Corporation after any such record
date fixed as aforesaid.

                  Section 4. Lost Certificates. In the event that any
certificate of stock is lost, stolen, destroyed or mutilated, the Board of
Directors may authorize the issuance of a new certificate of the same tenor and
for the same number of shares in lieu thereof. The Board may in its discretion,
before the issuance of such new certificate, require the owner of the lost,
stolen, destroyed or mutilated certificate, or the legal representative of the
owner to make an affidavit or affirmation setting forth such facts as to the
loss, destruction or mutilation as it deems necessary, and to give the
Corporation a bond in such reasonable sum as it directs to indemnify the
Corporation.

                                   ARTICLE VI

                               CHECKS, NOTES, ETC.

                  Section 1. Checks, Notes, Etc. All checks and drafts on the
Corporation's bank accounts and all bills of exchange and promissory notes, and
all acceptances, obligations and other instruments for the payment of money, may
be signed by the President or any Vice President and may also be signed by such
other officer or officers, agent or agents, as shall be thereunto authorized
from time to time by the Board of Directors.

                                   ARTICLE VII

                            MISCELLANEOUS PROVISIONS

                  Section 1. Offices. The registered office of the Corporation
shall be located at the office of The Corporation Trust Company, in the City of
Wilmington, County of New Castle, in the State of Delaware and said Corporation
shall be the registered agent of this Corporation in charge thereof. The
Corporation may have other offices either within or without the State of
Delaware at such places as shall be determined from time to time by the Board of
Directors or the business of the Corporation may require.

                  Section 2. Fiscal Year. The fiscal year of the Corporation
shall be determined by the Board of Directors.

                  Section 3. Corporate Seal. The seal of the Corporation
shall be circular in form and contain the name of the Corporation, and the year
and state of its incorporation. Such seal may be altered from time to time at
the discretion of the Board of Directors.

                                       9

<PAGE>


                  Section 4. Books. There shall be kept at such office of the
Corporation as the Board of Directors shall determine, within or without the
State of Delaware, correct books and records of account of all its business and
transactions, minutes of the proceedings of its stockholders, Board of Directors
and committees, and the stock book, containing the names and addresses of the
stockholders, the number of shares held by them, respectively, and the dates
when they respectively became the owners of record thereof, and in which the
transfer of stock shall be registered, and such other books and records as the
Board of Directors may from time to time determine.

                  Section 5. Voting of Stock. Unless otherwise specifically
authorized by the Board of Directors, all stock owned by the Corporation, other
than stock of the Corporation, shall be voted, in person or by proxy, by the
President or any Vice President of the Corporation on behalf of the Corporation.

                                  ARICLE VIII

                                   AMENDMENTS

                  Section 1. Amendments. The vote of the holders of at least a
majority of the shares of stock of the Corporation, issued and outstanding and
entitled to vote, shall be necessary at any meeting of stockholders to amend or
repeal these By-Laws or to adopt new by-laws. These By-Laws may also be amended
or repealed, or new by-laws adopted, at any meeting of the Board of Directors by
the vote of at least a majority of the entire Board; provided that any by-law
adopted by the Board may be amended or repealed by the stockholders in the
manner set forth above.

                  Any proposal to amend or repeal these By-Laws or to adopt new
by-laws shall be stated in the notice of the meeting of the Board of Directors
or the stockholders, or in the waiver of notice thereof, as the case may be,
unless all of the directors or the holders of record of all of the shares of
stock of the Corporation, issued and outstanding and entitled to vote, are
present at such meeting.




                                       10
<PAGE>

                               DMAC ACQUISITION CORP.

                           _____________________________

                             Unanimous Written Consent

                                       of the

                                 Board of Directors

                           _____________________________

          The undersigned, being all the directors of DMAC ACQUISITION CORP., a
Delaware corporation (the "Corporation"), acting without a meeting pursuant to
Section 141(f) of the General Corporation Law of the State of Delaware, do
hereby consent to the taking of action without a meeting and adopt the following
resolutions:

AMENDMENT OF BY-LAWS

          RESOLVED, that the first sentence of Article III, Section 7 of the
By-Laws of the Corporation shall be amended so that, as amended, such sentence
shall read in its entirety as follows:

          "The President, in the absence of the Chairman, shall preside at all
meetings of the Board of Directors, and of the stockholders."

          RESOLVED, that Article III, Section 6 shall be amended by inserting at
the end thereof the following sentence:

          "The Chairman of the Board of Directors shall be the Chief Executive
Officer of the Corporation."


<PAGE>

REMOVAL OF THE CHAIRMAN OF THE BOARD OF DIRECTORS

          RESOLVED, that David De Leeuw is hereby removed as Chairman of the
Board of the Board of Directors of the Corporation.

APPOINTMENT OF THE CHAIRMAN OF THE BOARD OF DIRECTORS

          RESOLVED, that Martin R. Lewis is hereby appointed and elected
Chairman of the Board of the Board of Directors of the Corporation.

REMOVAL OF CURRENT OFFICERS

          RESOLVED, that the following persons are hereby removed as officers of
the Corporation:

          David De Leeuw           President and Treasurer
          David E. King            Vice President and Secretary

APPOINTMENT OF OFFICERS

          RESOLVED, that the following persons are hereby appointed and elected
officers of the Corporation as follows:

          Robert M. Miklas         President
          John F. Meneough         Executive Vice President
          Jack Resnick             Executive Vice President
          Scott P. Ebert           Vice President and Controller

GENERAL RESOLUTIONS

          RESOLVED, that each of the officers of the Corporation be, and each of
them severally is, hereby authorized, empowered and directed, in the name and on
behalf of the Corporation, to execute, certify, file and record such additional
agreements, notices, documents, certificates and instruments and to take such
additional action as may be or become necessary,


                                      -2-

<PAGE>

appropriate or convenient to carry out and put into effect the purposes of the
foregoing resolutions, the authority for the execution, certification, delivery
and filing of such agreements, documents, certificates and instruments and the
taking of such action to be conclusively evidenced thereby; and it is

          RESOLVED, that all actions of any kind heretofore taken by the
Corporation in connection with the foregoing resolution be, and they hereby are,
ratified, confirmed and approved in all respects.


                                         -3-

<PAGE>

          IN WITNESS WHEREOF, the undersigned have executed this Consent
effective as of June 27, 1998.


                                             /s/ David De Leeuw
                                             -----------------------------------
                                             David De Leeuw


                                             /s/ Martin R. Lewis
                                             -----------------------------------
                                             Martin R. Lewis


                                             /s/ James Wu
                                             -----------------------------------
                                             James Wu


                                         -4-

<PAGE>

                                 DIMAC CORPORATION

                ____________________________________________________

                             Unanimous Written Consent

                                       of the

                                 Board of Directors

               _____________________________________________________


          The undersigned, being all the directors of DIMAC CORPORATION, a
Delaware corporation (the "Corporation"), do hereby consent to the taking of
action without a meeting pursuant to Section 141(f) of the Delaware General
Corporation Law.  The following actions are hereby approved and the following
resolutions are hereby adopted by the Corporation.

AMENDMENT OF BY-LAWS

          RESOLVED, that the first sentence of Article II, Section 1 of the
By-Laws of the Corporation shall be amended so that, as amended, such sentence
shall read in its entirety as follows:

          "The Board of Directors of the Corporation shall consist of at least
two but not more than eight persons."

ELECTION OF ADDITIONAL DIRECTORS

          RESOLVED, that the following persons are hereby elected and qualified
as directors of the Corporation until their respective successors are elected
and qualified or until their respective resignation or removal:

          David E. King;

          Timothy Beffa;

          Benjamin L. McSwiney;

          George E. McCown; and


<PAGE>

          John D. Weil.

GENERAL RESOLUTIONS

          RESOLVED, that each of the officers of the Corporation be, and each of
them severally is, hereby authorized, empowered and directed, in the name and on
behalf of the Corporation, to execute, certify, file and record such additional
agreements, notices, documents, certificates and instruments and to take such
additional action as may be or become necessary, appropriate or convenient to
carry out and put in effect the purposes of the foregoing resolutions, the
authority for the execution, certification, delivery and filing of such
agreements, documents, certificates and instruments and the taking of such
action to be conclusively evidenced thereby; and it is further

          RESOLVED, that all actions of any kind heretofore taken by the
Corporation in connection with the foregoing resolutions be, and they hereby
are, ratified, confirmed and approved in all respects.


<PAGE>

          IN WITNESS WHEREOF, the undersigned have executed this Consent
effective as of the 31st day of August, 1998.

                                             /s/ David De Leeuw
                                             -------------------------------
                                             David De Leeuw


                                             /s/ Martin R. Lewis
                                             -------------------------------
                                             Martin R. Lewis

                                             /s/ James Wu
                                             -------------------------------
                                             James Wu



<PAGE>
                                                                    Exhibit 4.3

                  FIRST SUPPLEMENTAL INDENTURE, dated as of January 4, 1999
(the "Supplemental Indenture") between DIMAC Corporation, a corporation
organized under the laws of the State of Delaware (the "Company"), DMW
Worldwide, a Missouri corporation ("DMW" or "Additional Guarantor") and
Wilmington Trust Company (the "Trustee"), as Trustee under the Indenture (as
defined below). Capitalized terms used and not defined herein shall have the
same meanings given in the Indenture unless otherwise indicated.

                  WHEREAS, the Company, the Subsidiary Guarantors listed therein
and the Trustee are parties to that certain Indenture, dated as of October 15,
1998 (the "Indenture"), pursuant to which the Company issued its 12 1/2% Senior
Subordinated Notes due 2008 (the "Notes") and the Subsidiary Guarantors
guaranteed the obligations of the Company under the Indenture and the Notes;

                  WHEREAS, pursuant to Section 4.10 of the Indenture, if the
Company acquires or creates an additional subsidiary which is a domestic
Restricted Subsidiary that Incurs any Senior Indebtedness, such subsidiary shall
execute and deliver a supplemental indenture pursuant to which such subsidiary
shall unconditionally guaranty the Company's obligations under the Notes;

                  WHEREAS, the Additional Guarantor is a domestic Restricted
Subsidiary of the Company that Incurs certain Senior Indebtedness;

                  WHEREAS, the Company and the Trustee desire to have the
Additional Guarantor enter into this Supplemental Indenture pursuant to which
the Additional Guarantor will guaranty the obligations of the Company under the
Indenture and the Notes and the Additional Guarantor desires to enter into the
Supplemental Indenture pursuant to which it will guaranty the obligations of the
Company under the Indenture and the Notes as of such date;

                  WHEREAS, Section 9.01 of the Indenture provides that the
Company and the Trustee may, without the written consent of the holders of the
outstanding Notes, amend the Indenture as provided herein;

                  WHEREAS, by entering into this Supplemental Indenture, the
Company and the Trustee have consented to amend the Indenture in accordance with
the terms and conditions herein; and

                  WHEREAS, all acts and things prescribed by the Articles of
Incorporation and the By-laws (each as now in effect) of the Additional
Guarantor necessary to make this Supplemental Indenture a valid instrument
legally binding on the Additional Guarantor for the purposes herein expressed,
in accordance with its terms, have been duly done and performed.


                  NOW, THEREFORE, in consideration of the foregoing and for
other good and valuable consideration, the receipt of which is hereby
acknowledged, the Company, the Additional Guarantor and the Trustee hereby agree
for the benefit of each other and the equal and ratable benefit of the holders
of the Notes as follows:

<PAGE>

                  1. ADDITIONAL GUARANTOR AS SUBSIDIARY GUARANTOR. As of the
date hereof and pursuant to this Supplemental Indenture, the Additional
Guarantor shall become a Subsidiary Guarantor in accordance with the terms and
conditions of the Indenture and shall assume all rights and obligations of a
Subsidiary Guarantor thereunder.

                  2. COMPLIANCE WITH AND FULFILLMENT OF CONDITION OF SECTION
4.10. The execution and delivery of this Supplemental Indenture by the
Additional Guarantor (along with such documentation relating thereto as the
Trustee shall require, including, without limitation, an Opinion of Counsel as
to the enforceability of the Supplemental Indenture and an Officers'
Certificate) fulfills the obligations of the Company under Section 4.10 of the
Indenture.

                  3. CONSTRUCTION. For all purposes of this Supplemental
Indenture, except as otherwise herein expressly provided or unless the context
otherwise requires: (i) the terms and expressions used herein shall have the
same meanings as corresponding terms and expressions used in the Indenture; and
(ii) the words "herein," "hereof" and "hereby" and other words of similar import
used in this Supplemental Indenture refer to this Supplemental Indenture as a
whole and not to any particular Section hereof.

                  4. TRUSTEE ACCEPTANCE. The Trustee accepts the amendment of
the Indenture effected by this Supplemental Indenture, as hereby amended, but
only upon the terms and conditions set forth in the Indenture, as hereby
amended, including the terms and provisions defining and limiting the
liabilities and responsibilities of the Trustee in the performance of its duties
and obligations under the Indenture, as hereby amended. Without limiting the
generality of the foregoing, the Trustee has no responsibility for the
correctness of the recitals of fact herein contained which shall be taken as the
statements of each of the Company and the Additional Guarantor, respectively,
and makes no representations as to the validity or enforceability against any of
the Company or the Additional Guarantor.

                  5. INDENTURE RATIFIED. Except as expressly amended hereby, the
Indenture is in all respects ratified and confirmed and all the terms,
conditions and provisions thereof shall remain in full force and effect.

                  6. HOLDERS BOUND. This Supplemental Indenture shall form a
part of the Indenture for all purposes, and every holder of the Notes heretofore
or hereafter authenticated and delivered shall be bound hereby.

                  7. SUCCESSORS AND ASSIGNS. This Supplemental Indenture shall
be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns.

                  8. COUNTERPARTS. This Supplemental Indenture may be executed
in any number of counterparts, each of which when so executed shall be deemed to
be an original, and all of such counterparts shall together constitute one and
the same instrument.

                  9. GOVERNING LAW. This Supplemental Indenture shall be
governed by and construed in accordance with the internal laws of the State of
New York without giving effect to principles of conflicts of laws.

                                      -2-

<PAGE>


                  IN WITNESS WHEREOF, the Company, the Additional Guarantor and
the Trustee have caused this Supplemental Indenture to be duly executed as of
the date first above written.



                                COMPANY:

                                DIMAC CORPORATION

                             By:/s/ Martin R. Lewis
                                ---------------------------------------------
                                Name:  Martin R. Lewis
                                Title:  Chairman and Chief Executive Officer




                                ADDITIONAL GUARANTOR:

                                DMW WORLDWIDE, INC.

                             By:/s/ Carol J. Myers
                                ---------------------------------------------
                                Name:  Carol J. Myers
                                Title:  Secretary




                                TRUSTEE:

                                WILMINGTON TRUST COMPANY

                             By:/s/ Roseline K. Maney
                                ---------------------------------------------
                                Name:  Roseline K. Maney
                                Title:  Senior Financial Services Officer





                                      -3-



<PAGE>

                                                                     Exhibit 4.4


                                                                  EXECUTION COPY





                                 DIMAC CORPORATION
              $100,000,000 12-1/2% SENIOR SUBORDINATED NOTES DUE 2008


                           REGISTRATION RIGHTS AGREEMENT
                           -----------------------------


                                                                October 16, 1998

CREDIT SUISSE FIRST BOSTON CORPORATION
FIRST UNION CAPITAL MARKETS, A DIVISION OF WHEAT FIRST SECURITIES, INC.
WARBURG DILLON READ, LLC
      Eleven Madison Avenue
           New York, New York 10010-3629

Dear Sirs:

     DIMAC Corporation, a Delaware corporation  (the "Company"), proposes to
issue and sell to Credit Suisse First Boston Corporation, First Union Capital
Markets and Warburg Dillon Read LLC (collectively, the "Initial Purchasers"),
upon the terms set forth in a purchase agreement of even date herewith (the
"Purchase Agreement"), $100,000,000 aggregate principal amount of the Company's
12-1/2% Senior Subordinated Notes Due 2008 (the "Initial Securities").  The
Initial Securities will be unconditionally guaranteed on a senior subordinated
basis (the "Subsidiary Guaranties") by each domestic subsidiary of the Company
signatory hereto (the "Subsidiary Guarantors").  The Initial Securities will be
issued pursuant to an Indenture, dated as of October 15, 1998 (the "Indenture"),
among the Company, the Subsidiary Guarantors and Wilmington Trust Company, (the
"Trustee").  As an inducement to the Initial Purchasers to enter into the
Purchase Agreement, the Company agrees with the Initial Purchasers, for the
benefit of the holders of the Initial Securities (including, without limitation,
the Initial Purchasers) (the "Holders") as follows:

     1.  REGISTERED EXCHANGE OFFER.  The Company shall, at its own cost, prepare
and, not later than 60 days after (or if the 60th day is not a business day, the
first business day thereafter) the date of original issue of the Initial
Securities (the "Issue Date"), file with the Securities and Exchange Commission
(the "Commission") a registration statement (the "Exchange Offer Registration
Statement") on an appropriate form under the Securities Act of 1933, (the
"Securities Act"), with respect to a proposed offer (the "Registered Exchange
Offer") to the Holders who are not prohibited by any law or policy of the
Commission from participating in such a Registered Exchange Offer, to issue and
deliver to such Holders, in exchange for their respective Initial Securities, a
like aggregate principal amount (or principal amount at maturity) of debt
securities of the Company (collectively, the "Exchange Securities") issued under
the Indenture and identical in all material respects to the Initial Securities
(except for the transfer restrictions relating to such Initial Securities and
the provisions


<PAGE>

relating to the matters described in Section 6 hereof), as the case may be, that
would be registered under the Securities Act.  The Company shall use its
reasonable best efforts to cause such Exchange Offer Registration Statement to
become effective under the Securities Act within 150 days (or if the 150th day
is not a business day, the first business day thereafter) after the Issue Date
of the Initial Securities and shall keep such Exchange Offer Registration
Statement effective for not less than 30 days (or longer, if required by
applicable law) after the date notice of the Registered Exchange Offer is mailed
to the Holders (such period being called the "Exchange Offer Registration
Period").

     If the Company effects the Registered Exchange Offer, the Company will be
entitled to close such Registered Exchange Offer 30 days after the commencement
thereof provided that the Company has accepted all the Initial Securities
theretofore validly tendered and not validly withdrawn  in accordance with the
terms of the Registered Exchange Offer.

     Following the declaration of the effectiveness of the Exchange Offer
Registration Statement, the Company shall promptly commence the Registered
Exchange Offer, it being the objective of such Registered Exchange Offer to
enable each Holder of the Initial Securities electing to exchange such Initial
Securities for Exchange Securities (assuming that such Holder is not an
affiliate of the Company within the meaning of the Securities Act, or an
Exchanging Dealer (as defined below) not complying with the requirements of
clause (i) of the next paragraph acquires the Exchange Securities in the
ordinary course of such Holder's business and has no arrangements with any
person to participate in the distribution of the Exchange Securities and is not
prohibited by any law or policy of the Commission from participating in the
Registered Exchange Offer) to trade such Exchange Securities from and after
their receipt without any limitations or restrictions under the Securities Act
and without material restrictions under the securities laws of the several
states of the United States.

     The Company acknowledges that, pursuant to current interpretations by the
Commission's staff of Section 5 of the Securities Act, in the absence of an
applicable exemption therefrom, (i) each Holder which is a broker-dealer
electing to exchange Initial Securities, acquired for its own account as a
result of market-making activities or other trading activities, for Exchange
Securities (an "Exchanging Dealer"), is required to deliver a prospectus
containing the information set forth in (a) Annex A hereto on the cover, (b)
Annex B hereto in the "Exchange Offer Procedures" section and the "Purpose of
the Exchange Offer" section, and (c) Annex C hereto in the "Plan of
Distribution" section of such prospectus in connection with a sale of any such
Exchange Securities received by such Exchanging Dealer pursuant to a Registered
Exchange Offer and (ii) an Initial Purchaser that elects to sell Exchange
Securities acquired in exchange for Initial Securities constituting any portion
of an unsold allotment, is required to deliver a prospectus containing the
information required by Items 507 or 508 of Regulation S-K under the Securities
Act, as applicable, in connection with such sale.

     The Company shall use its reasonable best efforts to keep the Exchange
Offer Registration Statement effective and to amend and supplement the
prospectus contained therein, in order to permit such prospectus to be lawfully
delivered by all persons subject to the prospectus delivery requirements of the
Securities Act for such period


                                          2

<PAGE>

of time as such persons must comply with such requirements in order to resell
the Exchange Securities; PROVIDED, HOWEVER, that (i) in the case where such
prospectus and any amendment or supplement thereto must be delivered by an
Exchanging Dealer or an Initial Purchaser, such period shall be the lesser of
180 days and the date on which all Exchanging Dealers and the Initial Purchasers
have sold all Exchange Securities held by them (unless such period is extended
pursuant to Section 3(j) below) and (ii) the Company shall make such prospectus
and any amendment or supplement thereto available to any broker-dealer for use
in connection with any resale of any Exchange Securities for a period of not
less than 90 days after the consummation of the Registered Exchange Offer.

     If, upon consummation of the Registered Exchange Offer, any Initial
Purchaser holds Initial Securities acquired by it as part of its initial
distribution, the Company, simultaneously with the delivery of the Exchange
Securities pursuant to the relevant Registered Exchange Offer, shall issue and
deliver to such Initial Purchaser upon its written request, in exchange (each, a
"Private Exchange" and, collectively, the "Private Exchanges") for the
respective Initial Securities held by such Initial Purchaser, a like principal
amount (or principal amount at maturity) of debt securities of the Company
issued under the Indenture and identical in all material respects (including the
existence of restrictions on transfer under the Securities Act and the
securities laws of the several states of the United States, but excluding
provisions relating to the matters described in Section 6 hereof) to the Initial
Securities (the "Private Exchange Securities").  The Initial Securities, the
Exchange Securities and the Private Exchange Securities are herein collectively
called the "Securities".

     In connection with the Registered Exchange Offer, the Company shall:

          (a) mail to each Holder a copy of the prospectus forming part of the
     Exchange Offer Registration Statement, together with an appropriate letter
     of transmittal and related documents;

          (b) keep the Registered Exchange Offer open for not less than 30 days
     (or longer, if required by applicable law) after the date notice thereof is
     mailed to the Holders;

          (c) utilize the services of a depositary for the Registered Exchange
     Offer with an address in the Borough of Manhattan, The City of New York,
     which may be the Trustee or an affiliate of the Trustee;

          (d) permit Holders to withdraw tendered Securities at any time prior
     to the close of business, New York time, on the last business day on which
     the Registered Exchange Offer shall remain open; and

          (e) otherwise comply with all applicable laws.

     As soon as practicable after the close of a Registered Exchange Offer or
Private Exchange, as the case may be, the Company shall:

          (x) accept for exchange all the Initial Securities validly tendered
     and not withdrawn pursuant to the Registered Exchange Offer or the Private
     Exchange, as the case may be;


                                          3

<PAGE>

          (y) deliver to the Trustee for cancelation all the Initial Securities
     so accepted for exchange; and

          (z) cause the Trustee to authenticate and deliver promptly to each
     Holder of the Initial Securities, Exchange Securities or Private Exchange
     Securities, as the case may be, equal in principal amount to the Initial
     Securities of such Holder so accepted for exchange.

     The Indenture will provide that the Exchange Securities subject to the
Indenture will not be subject to the transfer restrictions set forth in the
Indenture and that all the Securities subject to the Indenture will vote and
consent together on all matters as one class and that none of the Securities
will have the right to vote or consent as a class separate from one another on
any matter.

     Interest on each Exchange Security or Private Exchange Security issued
pursuant to a Registered Exchange Offer or Private Exchange will accrue from the
last interest payment date on which interest was paid on the Initial Securities
surrendered in exchange therefor or, if no interest has been paid on the Initial
Securities, from the Issue Date.

     Each Holder participating in a Registered Exchange Offer shall be required
to represent to the Company that at the time of the consummation of such
Registered Exchange Offer (i) any Exchange Securities received by such Holder
will be acquired in the ordinary course of business, (ii) such Holder will have
no arrangements or understanding with any person to participate in the
distribution of the Initial Securities or the Exchange Securities within the
meaning of the Securities Act, (iii) such Holder is not an "affiliate," as
defined in Rule 405 of the Securities Act, of such Issuer or if it is an
affiliate, such Holder will comply with the registration and prospectus delivery
requirements of the Securities Act to the extent applicable, (iv) if such Holder
is not a broker-dealer, that it is not engaged in, and does not intend to engage
in, the distribution of the Exchange Securities and (v) if such Holder is a
broker-dealer, that it will receive Exchange Securities for its own account in
exchange for Initial Securities that were acquired as a result of market-making
activities or other trading activities and that it will be required to
acknowledge that it will deliver a prospectus in connection with any resale of
such Exchange Securities.

     Notwithstanding any other provisions hereof, the Company will ensure that
(i) any Exchange Offer Registration Statement and any amendment thereto and any
prospectus forming part thereof and any supplement thereto complies in all
material respects with the Securities Act and the rules and regulations
thereunder, (ii) any Exchange Offer Registration Statement and any amendment
thereto does not, when it becomes effective, contain an untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein not misleading and (iii) any prospectus
forming part of any Exchange Offer Registration Statement, and any supplement to
such prospectus, does not, as of the consummation of the Registered Exchange
Offer, include an untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary in order to make the
statements therein, in the light of the circumstances under which they were
made, not misleading.

     2.  SHELF REGISTRATION.  If, (i) because of any change in law or in
applicable interpretations thereof by the staff of the Commission,


                                          4

<PAGE>

the Company is not permitted to effect the Registered Exchange Offer as
contemplated by Section 1 hereof, (ii) the Registered Exchange Offer is not
consummated within 180 days of the Issue Date, (iii) any Initial Purchaser so
requests with respect to the Initial Securities (or the Private Exchange
Securities) not eligible to be exchanged for Exchange Securities in a Registered
Exchange Offer and held by it following consummation of the Registered Exchange
Offer or (iv) any Holder (other than an Exchanging Dealer) is not eligible to
participate in the its Registered Exchange Offer or, in the case of any Holder
(other than an Exchanging Dealer) that participates in the Registered Exchange
Offer, such Holder does not receive freely tradeable Exchange Securities on the
date of the exchange, the Company shall take the following actions:

          (a)  The Company shall, at its cost, use its reasonable best efforts
     to, as promptly as practicable (but in no event more than 45 days after so
     required or requested pursuant to this Section 2) file with the Commission
     and thereafter shall use its reasonable best efforts to cause to be
     declared effective a registration statement or statements (the "Shelf
     Registration Statement" and, together with the Exchange Offer Registration
     Statement, a "Registration Statement") on an appropriate form under the
     Securities Act relating to the offer and sale of the Transfer Restricted
     Securities (as defined in Section 6 hereof) by the Holders thereof from
     time to time in accordance with the methods of distribution set forth in
     the Shelf Registration Statement and Rule 415 under the Securities Act
     (hereinafter, the "Shelf Registration"); PROVIDED, HOWEVER, that no Holder
     (other than an Initial Purchaser) shall be entitled to have the Initial
     Securities or Private Exchange Securities held by it covered by such Shelf
     Registration Statement unless such Holder agrees in writing to be bound by
     all the provisions of this Agreement applicable to such Holder.

          (b)  The Company shall use its reasonable best efforts to keep the
     Shelf Registration Statement continuously effective in order to permit the
     prospectus included therein to be lawfully delivered by the Holders of the
     relevant Securities, for a period of two years (or for such longer period
     if extended pursuant to Section 3(j) below) from the Issue Date or such
     shorter period that will terminate when all the Securities covered by the
     Shelf Registration Statement (i) have been sold pursuant thereto or (ii)
     are no longer restricted securities (as defined in Rule 144 under the
     Securities Act, or any successor rule thereof (the "Shelf Registration
     Period")).  The Company shall be deemed not to have used its reasonable
     best efforts to keep the Shelf Registration Statement effective during the
     requisite period if they voluntarily take any action that would result in
     Holders of Securities covered thereby not being able to offer and sell such
     Securities during that period, unless such action is required by applicable
     law; provided however, that the foregoing shall not apply to actions taken
     by the Company in good faith and for valid business reasons (not including
     avoidance of its obligations hereunder), including, without limitation, the
     acquisition or divestiture of assets so long as the Company within 120 days
     thereafter complies with the requirements of Section 3(j) hereof.

          (c)  Notwithstanding any other provisions of this Agreement to the
     contrary, the Company shall cause the Shelf Registration Statement and the
     related prospectus and any amendment or supplement thereto, as of the
     effective date of the Shelf


                                          5

<PAGE>

     Registration Statement, amendment or supplement, (i) to comply in all
     material respects with the applicable requirements of the Securities Act
     and the rules and regulations of the Commission and (ii) not to contain any
     untrue statement of a material fact or omit to state a material fact
     required to be stated therein or necessary in order to make the statements
     therein, in light of the circumstances under which they were made, not
     misleading.

     3.  REGISTRATION PROCEDURES.  In connection with any Shelf Registration
contemplated by Section 2 hereof and, to the extent applicable, any Registered
Exchange Offer contemplated by Section 1 hereof, the following provisions shall
apply:

          (a)  The Company shall (i) furnish to each Initial Purchaser, prior to
     the filing thereof with the Commission, a copy of the Registration
     Statement and each amendment thereof and each supplement, if any, to the
     prospectus included therein and, in the event that an Initial Purchaser
     (with respect to any portion of an unsold allotment from the original
     offering) is participating in the Registered Exchange Offer or the Shelf
     Registration Statement, the Company shall use its reasonable best efforts
     to reflect in each such document, when so filed with the Commission, such
     comments as such Initial Purchaser reasonably may propose; (ii) include the
     information set forth in Annex A hereto on the cover, in Annex B hereto in
     the "Exchange Offer Procedures" section and the "Purpose of the Exchange
     Offer" section and in Annex C hereto in the "Plan of Distribution" section
     of the prospectus forming a part of the Exchange Offer Registration
     Statement and include the information set forth in Annex D hereto in the
     Letter of Transmittal delivered pursuant to such Registered Exchange Offer;
     (iii) if requested by an Initial Purchaser, include the information
     required by Items 507 or 508 of Regulation S-K under the Securities Act, as
     applicable, in the prospectus forming a part of the Exchange Offer
     Registration Statement; (iv) include within the prospectus contained in the
     Exchange Offer Registration Statement a section entitled "Plan of
     Distribution," reasonably acceptable to the Initial Purchasers, which shall
     contain a summary statement of the positions taken or policies made by the
     staff of the Commission with respect to the potential "underwriter" status
     of any broker-dealer that is the beneficial owner (as defined in Rule 13d-3
     under the Securities Exchange Act of 1934, as amended (the "Exchange Act"))
     of Exchange Securities received by such broker-dealer in a Registered
     Exchange Offer (a "Participating Broker-Dealer"), whether such positions or
     policies have been publicly disseminated by the staff of the Commission or
     such positions or policies, in the reasonable judgment of the Initial
     Purchasers based upon advice of counsel (which may be in-house counsel),
     represent the prevailing views of the staff of the Commission; and (v) in
     the case of a Shelf Registration Statement, include the names of the
     Holders who propose to sell Securities pursuant to the Shelf Registration
     Statement as selling security holders.

          (b)  The Company shall give notice to the Initial Purchasers, the
     Holders of the Securities and any Participating Broker-Dealer from whom the
     Company has received prior written notice that it will be a Participating
     Broker-Dealer in a Registered Exchange Offer and, if requested by such
     person, confirm such advice in writing, (which notice pursuant to clauses
     (ii)-(v) hereof shall be accompanied by an instruction to suspend


                                          6

<PAGE>

     the use of the prospectus until the requisite changes have been made):

               (i) when the Registration Statement or any amendment thereto has
          been filed with the Commission and when the Registration Statement or
          any post-effective amendment thereto has become effective;

               (ii) of any request by the Commission for amendments or
          supplements to the Registration Statement or the prospectus included
          therein or for additional information;

               (iii) of the issuance by the Commission of any stop order
          suspending the effectiveness of the Registration Statement or the
          initiation of any proceedings for that purpose;

               (iv) of the receipt by the Company or its legal counsel of any
          notification with respect to the suspension of the qualification of
          the Securities for sale in any jurisdiction or the initiation or
          threatening of any proceeding for such purpose; and

               (v) of the happening of any event that requires the Company to
          make changes in the Registration Statement or the prospectus in order
          that the Registration Statement or the prospectus does not contain an
          untrue statement of a material fact nor omit to state a material fact
          required to be stated therein or necessary to make the statements
          therein (in the case of the prospectus, in light of the circumstances
          under which they were made) not misleading.

          (c)  The Company shall make every reasonable effort to obtain the
     withdrawal at the earliest possible time, of any order suspending the
     effectiveness of the Registration Statement.

          (d)  The Company shall furnish to each Holder of Securities included
     within the coverage of the Shelf Registration, without charge, at least one
     copy of the Shelf Registration Statement and any post-effective amendment
     thereto, including financial statements and schedules, and, if the Holder
     so requests in writing, all exhibits thereto (including those, if any,
     incorporated by reference).

          (e)  The Company shall deliver to each Exchanging Dealer and each
     Initial Purchaser, and to any other Holder who so requests, without charge,
     at least one conformed copy of the Exchange Offer Registration Statement
     and any post-effective amendment thereto, including financial statements
     and schedules, and, if any Initial Purchaser, Exchanging Dealer or any such
     Holder so requests in writing, all exhibits thereto (including those, if
     any, incorporated by reference).

          (f)  The Company shall, during the Shelf Registration Period, deliver
     to each Holder of Securities included within the coverage of the Shelf
     Registration, without charge, as many copies of the prospectus (including
     each preliminary prospectus) included in the Shelf Registration Statement
     and any amendment or supplement thereto as such person may reasonably
     request.  The Company consents, subject to the provisions of this
     Agreement, to


                                          7

<PAGE>

     the use of the prospectus or any amendment or supplement thereto by each of
     the selling Holders of the Securities in connection with the offering and
     sale of the Securities covered by the prospectus, or any amendment or
     supplement thereto, included in the Shelf Registration Statement.

          (g)  The Company shall deliver to each Initial Purchaser, any
     Exchanging Dealer, any Participating Broker-Dealer and such other persons
     required to deliver a prospectus following the Registered Exchange Offers,
     without charge, as many copies of the final prospectus included in the
     Exchange Offer Registration Statement and any amendment or supplement
     thereto as such persons may reasonably request.  The Company consents,
     subject to the provisions of this Agreement, to the use of the prospectus
     or any amendment or supplement thereto by any Initial Purchaser, any
     Exchanging Dealer, if necessary, any Participating Broker-Dealer and such
     other persons required to deliver a prospectus following the Registered
     Exchange Offers in connection with the offering and sale of the Exchange
     Securities covered by the prospectus, or any amendment or supplement
     thereto, included in such Exchange Offer Registration Statement.

          (h)  Prior to any public offering of the Securities pursuant to any
     Registration Statement the Company shall use its reasonable efforts to
     register or qualify or cooperate with the Holders of the Securities
     included therein and their respective counsel in connection with the
     registration or qualification of the Securities for offer and sale under
     the securities or "blue sky" laws of such states of the United States as
     any Holder of the Securities reasonably requests in writing and do any and
     all other acts or things necessary or advisable to enable the offer and
     sale in such jurisdictions of the Securities covered by such Registration
     Statement; PROVIDED, HOWEVER, that the Company shall not be required to
     (i) qualify generally to do business in any jurisdiction where it is not
     then so qualified or (ii) take any action which would subject it to general
     service of process or to taxation in any jurisdiction where it is not then
     so subject.

          (i)  The Company shall cooperate with the Holders of the Securities to
     facilitate the timely preparation and delivery of certificates representing
     the Securities to be sold pursuant to any Registration Statement free of
     any restrictive legends and in such denominations and registered in such
     names as the Holders may request in writing a reasonable period of time
     prior to sales of the Securities pursuant to such Registration Statement.

          (j)  Upon the occurrence of any event contemplated by paragraphs
     (ii) through (v) of Section 3(b) above during the period for which the
     Company is required to maintain an effective Registration Statement, the
     Company shall promptly prepare and file a post-effective amendment to the
     Registration Statement or a supplement to the related prospectus and any
     other required document so that, as thereafter delivered to Holders of the
     Securities or purchasers of Securities, the prospectus will not contain an
     untrue statement of a material fact or omit to state any material fact
     required to be stated therein or necessary to make the statements therein,
     in light of the circumstances under which they were made, not misleading.
     If the Company notifies the Initial Purchasers, the Holders of the
     Securities and any known Participating Broker-Dealer in accordance with
     paragraphs


                                          8

<PAGE>

     (ii) through (v) of Section 3(b) above to suspend the use of the prospectus
     until the requisite changes to the prospectus have been made, then the
     Initial Purchasers, the Holders of the Securities and any such
     Participating Broker-Dealers shall suspend use of such prospectus, and the
     period of effectiveness of the Shelf Registration Statement provided for in
     Section 2(b) above or the Exchange Offer Registration Statement provided
     for in Section 1 above shall be extended by the number of days from and
     including the date of the giving of such notice to and including the date
     when the Initial Purchasers, the Holders of the Securities and any known
     Participating Broker-Dealer shall have received such amended or
     supplemented prospectus pursuant to this Section 3(j).

          (k)  Not later than the effective date of the applicable Registration
     Statement, the Company will provide CUSIP numbers for the Initial
     Securities, the Exchange Securities or the Private Exchange Securities, as
     the case may be, and provide the Trustee with printed certificates for the
     Initial Securities, the Exchange Securities or the Private Exchange
     Securities, as the case may be, in forms eligible for deposit with The
     Depository Trust Company.

          (l)  The Company will use its reasonable best efforts to comply with
     all rules and regulations of the Commission to the extent and so long as
     they are applicable to the Registered Exchange Offers or the Shelf
     Registration and the Company will make generally available to the Company's
     securityholders (or otherwise provide in accordance with Section 11(a) of
     the Securities Act) an earnings statement satisfying the provisions of
     Section 11(a) of the Securities Act, no later than 45 days after the end of
     a 12-month period (or 90 days, if such period is a fiscal year) beginning
     with the first month of the Company's first fiscal quarter commencing after
     the effective date of the Registration Statement, which statement shall
     cover such 12-month period.

          (m)  The Company shall cause the Indenture to be qualified under the
     Trust Indenture Act of 1939, as amended (the "Trust Indenture Act") as
     required by applicable law, in a timely manner and containing such changes,
     if any, as shall be necessary for such qualification.  In the event that
     such qualification would require the appointment of a new trustee under the
     Indenture, the Company shall appoint a new trustee thereunder pursuant to
     the applicable provisions of such Indenture.

          (n)  The Company may require each Holder of Securities to be sold
     pursuant to the Shelf Registration Statement to furnish to the Company such
     information regarding the Holder and the distribution of the Securities as
     the Company may from time to time reasonably require for inclusion in the
     Shelf Registration Statement, and the Company may exclude from such
     registration the Securities of any Holder that unreasonably fails to
     furnish such information within a reasonable time after receiving such
     request.

          (o)  The Company shall enter into such customary agreements
     (including, if requested, an underwriting agreement in customary form) and
     take all such other action, if any, as any Holder of the Securities shall
     reasonably request in order to facilitate the disposition of the Securities
     pursuant to any Shelf Registration.

          (p)  In the case of any Shelf Registration, the Company


                                          9

<PAGE>

     shall (i) make reasonably available for inspection by the Holders of the
     Securities, any underwriter participating in any disposition pursuant to
     the Shelf Registration Statement and any attorney, accountant or other
     agent retained by the Holders of the Securities or any such underwriter all
     relevant financial and other records, pertinent corporate documents and
     properties of the Company and (ii) use its reasonable best efforts to cause
     the Company's officers, directors, employees, accountants and auditors to
     supply all relevant information reasonably requested by the Holders of the
     Securities or any such underwriter, attorney, accountant or agent in
     connection with the Shelf Registration Statement, in each case, as shall be
     reasonably necessary to enable such persons, to conduct a reasonable
     investigation within the meaning of Section 11 of the Securities Act;
     PROVIDED, HOWEVER, that the foregoing inspection and information gathering
     shall be coordinated on behalf of the Initial Purchasers by you and on
     behalf of the other parties, by one counsel designated by and on behalf of
     such other parties as described in Section 4 hereof.

          (q)  In the case of any Shelf Registration, the Company, if requested
     by any Holder of Securities covered thereby, shall use its reasonable best
     efforts to cause (i) its counsel to deliver an opinion and updates thereof
     relating to the Securities in customary form addressed to such Holders and
     the managing underwriters, if any, thereof and dated, in the case of the
     initial opinion, the effective date of such Shelf Registration Statement
     (it being agreed that the matters to be covered by such opinion shall
     include, without limitation, the due incorporation and good standing of the
     Company and its subsidiaries; the qualification of the Company and its
     subsidiaries to transact business as a foreign corporation; the due
     authorization, execution and delivery of the relevant agreement of the type
     referred to in Section 3(o) hereof; the due authorization, execution, and
     issuance, and the validity and enforceability, of the applicable
     Securities; the absence of material legal or governmental proceedings
     involving the Company and its subsidiaries; the absence of governmental
     approvals required to be obtained in connection with the Shelf Registration
     Statement, the offering and sale of the applicable Securities, or any
     agreement of the type referred to in Section 3(o) hereof; the compliance in
     all material respects as to form of such Shelf Registration Statement and
     any documents incorporated by reference therein and of the Indenture with
     the requirements of the Securities Act and the Trust Indenture Act,
     respectively; and, as of the date of the opinion and as of the effective
     date of the Shelf Registration Statement or most recent post-effective
     amendment thereto, as the case may be, the absence from such Shelf
     Registration Statement and the prospectus included therein, as then amended
     or supplemented, and from any documents incorporated by reference therein,
     of an untrue statement of a material fact or the omission to state therein
     a material fact required to be stated therein or necessary to make the
     statements therein not misleading (in the case of any such documents, in
     the light of the circumstances existing at the time that such documents
     were filed with the Commission under the Exchange Act)); (ii) its officers
     to execute and deliver all customary documents and certificates and updates
     thereof reasonably requested by any underwriters of the applicable
     Securities and (iii) its independent public accountants to provide to the
     selling Holders of the applicable Securities and any


                                          10

<PAGE>

     underwriter therefor a comfort letter in customary form and covering
     matters of the type customarily covered in comfort letters in connection
     with primary underwritten offerings, subject to receipt of appropriate
     documentation as contemplated, and only if permitted, by Statement of
     Auditing Standards No. 72.

          (r)  In the case of a Shelf Registration Statement, if requested by
     any Initial Purchaser or any known Participating Broker-Dealer, the Company
     shall cause (i) their counsel to deliver to such Initial Purchaser or such
     Participating Broker-Dealer a signed opinion in the form set forth in
     Section 6(e) of the Purchase Agreement with such changes as are customary
     in connection with the preparation of a Registration Statement and
     (ii) their independent public accountants to deliver to such Initial
     Purchaser or such Participating Broker-Dealer a comfort letter, in
     customary form, meeting the requirements as to the substance thereof as set
     forth in Sections 6(a), 6(b), 6(c) and 6(h) of the Purchase Agreement, with
     appropriate date changes.

          (s)   If a Registered Exchange Offer or a Private Exchange is to be
     consummated, upon delivery of the Initial Securities by Holders to the
     Company (or to such other Person as directed by the Company) in exchange
     for the Exchange Securities or the Private Exchange Securities, as the case
     may be, the Company shall mark, or cause to be marked, on the Initial
     Securities so exchanged that such Initial Securities are being canceled in
     exchange for the Exchange Securities or the Private Exchange Securities, as
     the case may be; in no event shall the Initial Securities be marked as paid
     or otherwise satisfied.

          (t)  The Company will use its reasonable best efforts to (a) if the
     Initial Securities have been rated prior to the initial sale of such
     Initial Securities, confirm such ratings will apply to the Securities
     covered by a Registration Statement, or (b) if the Initial Securities were
     not previously rated, cause the Securities covered by a Registration
     Statement to be rated with the appropriate rating agencies, if so requested
     by Holders of a majority in aggregate principal amount (or principal amount
     at maturity) of Securities covered by such Registration Statement, or by
     the managing underwriters, if any.

          (u)  In the event that any broker-dealer registered under the Exchange
     Act shall underwrite any Securities or participate as a member of an
     underwriting syndicate or selling group or "assist in the distribution"
     (within the meaning of the Conduct Rules (the "Rules") of the National
     Association of Securities Dealers, Inc. ("NASD")) thereof, whether as a
     Holder of such Securities or as an underwriter, a placement or sales agent
     or a broker or dealer in respect thereof, or otherwise, the Company shall
     use its reasonable best efforts to assist such broker-dealer in complying
     with the requirements of such Rules, including, without limitation, by
     (i) if such Rules, including Rule 2720, shall so require, engaging a
     "qualified independent underwriter" (as defined in Rule 2720) to
     participate in the preparation of the Registration Statement relating to
     such Securities, to exercise usual standards of due diligence in respect
     thereto and, if any portion of the offering contemplated by such
     Registration Statement is an underwritten offering or is made through a
     placement or sales agent, to recommend the yield of such Securities,
     (ii) indemnifying any such qualified independent


                                          11

<PAGE>

     underwriter to the extent of the indemnification of underwriters provided
     in Section 5 hereof and (iii) providing such information to such
     broker-dealer as may be required in order for such broker-dealer to comply
     with the requirements of the Rules.

          (v)  The Company shall use its reasonable best efforts to take all
     other steps necessary to effect the registration of the Securities covered
     by a Registration Statement contemplated hereby.

     4.  REGISTRATION EXPENSES.  The Company shall bear all fees and expenses
incurred in connection with the performance of its obligations under Sections 1
through 3 hereof (including the reasonable fees and expenses, if any, of
Cravath, Swaine & Moore, counsel for the Initial Purchasers, incurred in
connection with the Registered Exchange Offer), whether or not a Registered
Exchange Offer or a Shelf Registration is filed or becomes effective, and, in
the event of a Shelf Registration, shall bear or reimburse the Holders of the
Securities covered thereby for the reasonable fees and disbursements of one firm
of counsel designated by the Holders of a majority in principal amount of the
Securities covered thereby to act as counsel for the Holders of the Securities
in connection therewith.

     5.  INDEMNIFICATION.  (a)  The Company agrees to indemnify and hold
harmless each Holder of the Securities, any Participating Broker-Dealer and each
person, if any, who controls such Holder or such Participating Broker-Dealer
within the meaning of the Securities Act or the Exchange Act (each Holder, any
Participating Broker-Dealer and such controlling persons are referred to
collectively as the "Indemnified Parties") from and against any losses, claims,
damages or liabilities, joint or several, or any actions in respect thereof
(including, but not limited to, any losses, claims, damages, liabilities or
actions relating to purchases and sales of the Securities) to which such
Indemnified Party may become subject under the Securities Act, the Exchange Act
or otherwise, insofar as such losses, claims, damages, liabilities or actions
arise out of or are based upon any untrue statement or alleged untrue statement
of a material fact contained in a Registration Statement or prospectus or in any
amendment or supplement thereto or in any preliminary prospectus relating to a
Shelf Registration, or arise out of, or are based upon, the omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, and shall reimburse
promptly upon demand, as incurred, the Indemnified Parties for any legal or
other expenses reasonably incurred by them in connection with investigating or
defending any such loss, claim, damage, liability or action in respect thereof;
PROVIDED, HOWEVER, that (i) the Company shall not be liable in any such case to
the extent that such loss, claim, damage, liability or action arises out of or
is based upon any untrue statement or alleged untrue statement or omission or
alleged omission made in a Registration Statement or prospectus or in any
amendment or supplement thereto or in any preliminary prospectus relating to a
Shelf Registration in reliance upon and in conformity with written information
pertaining to such Holder and furnished to the Company by or on behalf of such
Holder specifically for inclusion therein and (ii) with respect to any untrue
statement or omission or alleged untrue statement or omission made in any
preliminary prospectus relating to a Shelf Registration Statement, the indemnity
agreement contained in this subsection (a) shall not inure to the benefit of any
Holder or Participating Broker-Dealer from whom the person asserting any such
losses, claims, damages or liabilities purchased the Securities concerned, to
the extent that a prospectus


                                          12

<PAGE>

relating to such Securities was required to be delivered by such Holder or
Participating Broker-Dealer under the Securities Act in connection with such
purchase and any such loss, claim, damage or liability of such Holder or
Participating Broker-Dealer results from the fact that there was not sent or
given to such person, at or prior to the written confirmation of the sale of
such Securities to such person, a copy of the final prospectus if the Company
has previously furnished copies thereof to such Holder or Participating
Broker-Dealer; PROVIDED FURTHER, HOWEVER, that this indemnity agreement will be
in addition to any liability which the Company may otherwise have to such
Indemnified Party.  The Company shall also indemnify underwriters, their
officers and directors and each person who controls such underwriters within the
meaning of the Securities Act or the Exchange Act to the same extent as provided
above with respect to the indemnification of the Holders of the Securities if
requested by such Holders.

     (b)  Each Holder of the Securities, severally and not jointly, will
indemnify and hold harmless the Company and each person, if any, who controls
the Company within the meaning of the Securities Act or the Exchange Act from
and against any losses, claims, damages or liabilities, joint or several, or any
actions in respect thereof, to which the Company or any such controlling person
may become subject under the Securities Act, the Exchange Act or otherwise,
insofar as such losses, claims, damages, liabilities or actions arise out of or
are based upon any untrue statement or alleged untrue statement of a material
fact contained in a Registration Statement or prospectus or in any amendment or
supplement thereto or in any preliminary prospectus relating to a Shelf
Registration, or arise out of or are based upon the omission or alleged omission
to state therein a material fact necessary to make the statements therein not
misleading, but in each case only to the extent that the untrue statement or
omission or alleged untrue statement or omission was made in reliance upon and
in conformity with written information pertaining to such Holder and furnished
to the Company by or on behalf of such Holder specifically for inclusion
therein; and, subject to the limitation set forth immediately preceding this
clause, shall reimburse, promptly upon demand, as incurred, the Company for any
legal or other expenses reasonably incurred by the Company or any such
controlling person in connection with investigating or defending any loss,
claim, damage, liability or action in respect thereof.  This indemnity agreement
will be in addition to any liability which such Holder may otherwise have to the
Company or any of their controlling persons.

     (c)  Promptly after receipt by an indemnified party under this Section 5 of
notice of the commencement of any action or proceeding (including a governmental
investigation), such indemnified party will, if a claim in respect thereof is to
be made against the indemnifying party under this Section 5, notify the
indemnifying party in writing of the commencement thereof; but the omission so
to notify the indemnifying party will not, in any event, except to the extent it
has been materially prejudiced by such failure, relieve the indemnifying party
from any obligations to any indemnified party other than the indemnification
obligation provided in paragraph (a) or (b) above.  In case any such action is
brought against any indemnified party, and it notifies the indemnifying party of
the commencement thereof, the indemnifying party will be entitled to participate
therein and, to the extent that it may wish, jointly with any other indemnifying
party similarly notified, to assume the defense thereof, with counsel reasonably
satisfactory to such indemnified party (who shall not, except with the consent
of the indemnified party, be counsel to the


                                          13

<PAGE>

indemnifying party), and after notice from the indemnifying party to such
indemnified party of its election so to assume the defense thereof the
indemnifying party will not be liable to such indemnified party under this
Section 5 for any legal or other expenses, other than reasonable costs of
investigation, subsequently incurred by such indemnified party in connection
with the defense thereof.  No indemnifying party shall, without the prior
written consent of the indemnified party, (which consent shall not be
unreasonably withheld), effect any settlement of any pending or threatened
action in respect of which any indemnified party is or could have been a party
and indemnity could have been sought hereunder by such indemnified party unless
such settlement includes an unconditional release of such indemnified party from
all liability on any claims that are the subject matter of such action.

     (d)  If the indemnification provided for in this Section 5 is unavailable
or insufficient to hold harmless an indemnified party under subsections (a) or
(b) above, then each indemnifying party shall contribute to the amount paid or
payable by such indemnified party as a result of the losses, claims, damages or
liabilities (or actions in respect thereof) referred to in subsection (a) or (b)
above (i) in such proportion as is appropriate to reflect the relative benefits
received by the indemnifying party or parties on the one hand and the
indemnified party on the other from the exchange of the Initial Securities,
pursuant to the relevant Registered Exchange Offer, or (ii) if the allocation
provided by the foregoing clause (i) is not permitted by applicable law, in such
proportion as is appropriate to reflect not only the relative benefits referred
to in clause (i) above but also the relative fault of the indemnifying party or
parties on the one hand and the indemnified party on the other in connection
with the statements or omissions that resulted in such losses, claims, damages
or liabilities (or actions in respect thereof) as well as any other relevant
equitable considerations.  The relative fault of the parties shall be determined
by reference to, among other things, whether the untrue or alleged untrue
statement of a material fact or the omission or alleged omission to state a
material fact relates to information supplied by the Company on the one hand or
such Holder or such other indemnified party, as the case may be, on the other,
and the parties' intent and their relative knowledge, access to information and
opportunity to correct or prevent such statement or omission.  The amount paid
by an indemnified party as a result of the losses, claims, damages, liabilities
or action referred to in the first sentence of this subsection (d) shall be
deemed to include any legal or other expenses reasonably incurred by such
indemnified party in connection with investigating or defending any action or
claim which is the subject of this subsection (d).  Notwithstanding any other
provision of this Section 5(d), the Holders of the Securities shall not be
required to contribute any amount in excess of the amount by which the net
proceeds received by such Holders from the sale of the Securities pursuant to a
Registration Statement exceeds the amount of damages which such Holders have
otherwise been required to pay by reason of such untrue or alleged untrue
statement or omission or alleged omission.  No person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act)
shall be entitled to contribution from any person who was not guilty of such
fraudulent misrepresentation.  For purposes of this paragraph (d), each person,
if any, who controls such indemnified party within the meaning of the Securities
Act or the Exchange Act shall have the same rights to contribution as such
indemnified party and each person, if any, who controls the Company within the
meaning of the Securities Act or the Exchange Act shall have the same rights to
contribution as the Company.


                                          14

<PAGE>

     (e)  The agreements contained in this Section 5 shall survive the sale of
the Securities pursuant to a Registration Statement and shall remain in full
force and effect, regardless of any termination or cancelation of this Agreement
or any investigation made by or on behalf of any indemnified party.

     6.  ADDITIONAL INTEREST UNDER CERTAIN CIRCUMSTANCES.  (a)  Additional
interest (the "Additional Interest") with respect to the Initial Securities (or
the Private Exchange Securities) issued by the Company shall be assessed as
follows if any of the following events occur (each such event in clauses (i)
through (iii) below a "Registration Default"):

          (i)  If by December 21, 1998, neither the Exchange Offer Registration
     Statement nor a Shelf Registration Statement relating to such Notes has
     been filed with the Commission;

          (ii)  If by April 20, 1999, neither the Registered Exchange Offer
     relating to such Notes is consummated nor, if required in lieu thereof, a
     Shelf Registration Statement relating to such Notes is declared effective
     by the Commission; or

          (iii)  If after either the Exchange Offer Registration Statement or
     the Shelf Registration Statement Initial Securities are declared effective
     (A) such Registration Statement thereafter ceases to be effective or
     (B) such Registration Statement or the related prospectus ceases to be
     usable in connection with resales of Transfer Restricted Securities during
     the periods specified herein because either (1) any event occurs as a
     result of which the related prospectus forming part of such Registration
     Statement would include any untrue statement of a material fact or omit to
     state any material fact necessary to make the statements therein in the
     light of the circumstances under which they were made not misleading, or
     (2) it shall be necessary to amend such Registration Statement or
     supplement the related prospectus, to comply with the Securities Act or the
     Exchange Act or the respective rules thereunder.

Additional Interest shall accrue on the Initial Securities and any Private
Exchange Securities exchanged therefor over and above the interest set forth in
the title of the Securities from and including the date on which any such
Registration Default shall occur to but excluding the date on which all such
Registration Defaults relating to the relevant Securities have been cured, at a
rate of 0.50% per annum (the "Additional Interest Rate") for the first 90-day
period immediately following the occurrence of such Registration Default.  The
Additional Interest Rate shall increase by an additional 0.50% per annum with
respect to each subsequent 90-day period until all Registration Defaults have
been cured, up to a maximum Additional Interest Rate of 2.0% per annum.

     (b)  A Registration Default referred to in Section 6(a)(iii) hereof shall
be deemed not to have occurred and be continuing in relation to a Shelf
Registration Statement or the related prospectus if (i) such Registration
Default has occurred solely as a result of (x) the filing of a post-effective
amendment to such Shelf Registration Statement to incorporate annual audited
financial information with respect to the Company where such post-effective
amendment is not yet effective and needs to be declared effective to permit
Holders to use


                                          15

<PAGE>

the related prospectus or (y) other material events, with respect to the Company
that would need to be described in such Shelf Registration Statement or the
related prospectus and (ii) in the case of clause (y), the Company is proceeding
promptly and in good faith to amend or supplement such Shelf Registration
Statement and related prospectus to describe such events; PROVIDED, HOWEVER,
that in any case if such Registration Default occurs for a continuous period in
excess of 30 days, Additional Interest shall be payable in accordance with the
above paragraph from the day such Registration Default occurs until such
Registration Default is cured.

     (c)  Any amounts of Additional Interest due pursuant to clause (i), (ii) or
(iii) of Section 6(a) above will be payable in cash on the regular interest
payment dates with respect to the Initial Securities and Private Exchange
Securities, as the case may be.  The amount of Additional Interest will be
determined by multiplying the applicable Additional Interest rate by the
principal amount of the Initial Securities and Private Exchange Securities, as
the case may be, multiplied by a fraction, the numerator of which is the number
of days such Additional Interest rate was applicable during such period
(determined on the basis of a 360-day year comprised of twelve 30-day months),
and the denominator of which is 360.

     (d)  "Transfer Restricted Securities" means each Security until (i) the
date on which such Security has been exchanged by a person other than a
broker-dealer for a freely transferable Exchange Security in the Registered
Exchange Offer, (ii) following the exchange by a broker-dealer in the Registered
Exchange Offer of such security for an Exchange Security, the date on which such
Exchange Security is sold to a purchaser who receives from such broker-dealer on
or prior to the date of such sale a copy of the prospectus contained in the
Exchange Offer Registration Statement, (iii) the date on which such Security has
been effectively registered under the Securities Act and disposed of in
accordance with the Shelf Registration Statement or (iv) the date on which such
Security is distributed to the public pursuant to Rule 144 under the Securities
Act or is saleable pursuant to Rule 144(k) under the Securities Act.
Notwithstanding anything to the contrary in this Section 6, the Company shall
not be required to pay liquidated damages to a Holder of Transfer Restricted
Securities if such Holder failed to comply with its obligations to make the
representations set forth in Section 1 or failed to provide the information
required to be provided by it, if any.

     7.  RULES 144 AND 144A.  The Company shall use its reasonable best efforts
to file the reports required to be filed by it under the Securities Act and the
Exchange Act in a timely manner and, if at any time the Company is not required
to file such reports, it will, upon the request of any Holder of Transfer
Restricted Securities, make publicly available other information so long as
necessary to permit sales of their securities pursuant to Rules 144 and 144A.
The Company covenants that it will take such further action as any Holder of
Transfer Restricted Securities may reasonably request, all to the extent
required from time to time to enable such Holder to sell Transfer Restricted
Securities without registration under the Securities Act within the limitation
of the exemptions provided by Rules 144 and 144A (including the requirements of
Rule 144A(d)(4)).  The Company will provide a copy of this Agreement to
prospective purchasers of Transfer Restricted Securities  identified to the
Company by the Initial Purchasers upon request.  Upon the request of any Holder
of Transfer Restricted Securities, the Company shall deliver to such Holder a
written statement


                                          16

<PAGE>

as to whether it has complied with such requirements.  Notwithstanding the
foregoing, nothing in this Section 7 shall be deemed to require the Company to
register any of its securities pursuant to the Exchange Act.

     8.  UNDERWRITTEN REGISTRATIONS.  If any of the Transfer Restricted
Securities covered by any Shelf Registration are to be sold in an underwritten
offering, the investment banker or investment bankers and manager or managers
that will administer the offering ("Managing Underwriters") will be selected by
the Holders of a majority in aggregate principal amount (or principal amount at
maturity)  of such Transfer Restricted Securities to be included in such
offering, subject to the consent of the Company (which shall not be unreasonably
withheld or delayed), and such Holders shall be responsible for all underwriting
commissions and discounts in connection therewith.

     No person may participate in any underwritten registration hereunder unless
such person (i) agrees to sell such person's Transfer Restricted Securities on
the basis reasonably provided in any underwriting arrangements approved by the
persons entitled hereunder to approve such arrangements and (ii) completes and
executes all questionnaires, powers of attorney, indemnities, underwriting
agreements and other documents reasonably required under the terms of such
underwriting arrangements.

     9.  MISCELLANEOUS.

     (a)  AMENDMENTS AND WAIVERS.  The provisions of this Agreement may not be
amended, modified or supplemented, and waivers or consents to departures from
the provisions hereof may not be given, except by the Company and the written
consent of the Holders of a majority in principal amount (or principal amount at
maturity) of the Securities affected by such amendment, modification,
supplement, waiver or consent, taken as a single class.

     (b)  NOTICES.  All notices and other communications provided for or
permitted hereunder shall be made in writing by hand delivery, first-class mail,
facsimile transmission, or air courier which guarantees overnight delivery:

          (1)  if to a Holder of the Securities, at the most current address
given by such Holder to the Company.

          (2)  if to the Initial Purchasers;

               Credit Suisse First Boston Corporation
               Eleven Madison Avenue
               New York, NY 10010-3629
               Fax No.:  (212) 325-8278
               Attention:  Transactions Advisory Group

     with a copy to:
               Cravath, Swaine & Moore
               Worldwide Plaza
               825 Eighth Avenue
               New York, NY 10019-7475
               Telephone: (212) 474-1000
               Telecopy: (212) 474-3700
               Attention: Kris F. Heinzelman, Esq.


                                          17

<PAGE>

          (3)  if to the Company, at its address as follows:

               DIMAC Corporation
               5775 Peachtree
               Dunwoody Road
               Suite C-150
               Atlanta, GA 30342
               Telephone:  (404) 256-1123
               Fax:  (404) 705-9929
               Attention:  Scott Ebert


     with a copy to:

               White & Case LLP
               1155 Avenue of the Americas
               New York, NY 10036-2787
               Telephone: (212) 819-8200
               Fax: (212) 354-8113
               Attention:  Frank L. Schiff, Esq.

     All such notices and communications shall be deemed to have been duly
given:  at the time delivered by hand, if personally delivered; three
business days after being deposited in the mail, postage prepaid, if mailed;
when receipt is acknowledged by recipient's facsimile machine operator, if sent
by facsimile transmission; and on the day delivered, if sent by overnight air
courier guaranteeing next day delivery.

     (c)  NO INCONSISTENT AGREEMENTS.  The Company has not, as of the date
hereof, entered into, nor shall they, on or after the date hereof, enter into,
any agreement with respect to their securities that is inconsistent with the
rights granted to the Holders herein or otherwise conflicts with the provisions
hereof.

     (d)  SUCCESSORS AND ASSIGNS.  This Agreement shall be binding upon the
Company and their successors and assigns.

     (e)  COUNTERPARTS.  This Agreement may be executed in any number of
counterparts and by the parties hereto in separate counterparts, each of which
when so executed shall be deemed to be an original and all of which taken
together shall constitute one and the same agreement.

     (f)  HEADINGS.  The headings in this Agreement are for convenience of
reference only and shall not limit or otherwise affect the meaning hereof.

     (g)  GOVERNING LAW.  THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN
ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO PRINCIPLES
OF CONFLICTS OF LAWS.

     (h)  SEVERABILITY.  If any one or more of the provisions contained herein,
or the application thereof in any circumstance, is held invalid, illegal or
unenforceable, the validity, legality and enforceability of any such provision
in every other respect and of the remaining provisions contained herein shall
not be affected or impaired thereby.

     (i)  SECURITIES HELD BY THE COMPANY.  Whenever the consent or approval of
Holders of a specified percentage of principal amount (or principal amount at
maturity) of Securities is required hereunder, Securities held by the Company or
its affiliates (other than subsequent


                                          18

<PAGE>

Holders of Securities if such subsequent Holders are deemed to be affiliates
solely by reason of their holdings of such Securities) shall not be counted in
determining whether such consent or approval was given by the Holders of such
required percentage.


                                          19

<PAGE>

     If the foregoing is in accordance with your understanding of our agreement,
please sign and return to the Company a counterpart hereof, whereupon this
instrument, along with all counterparts, will become a binding agreement among
the several Initial Purchasers and the Company in accordance with its terms.

                                        Very truly yours,

                                        DIMAC CORPORATION,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                        SUBSIDIARY GUARANTORS:

                                        DIMAC MARKETING CORPORATION,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary

                                        DIMAC DIRECT, INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                        PALM COAST DATA INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                        THE McCLURE GROUP INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                        WILCOX & ASSOCIATES INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                          20

<PAGE>

                                        MBS/MULTIMODE INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary


                                        AMERICOMM HOLDINGS, INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary

                                        AMERICOMM DIRECT MARKETING, INC.,

                                          by /s/ James Wu
                                            ------------------------------------
                                            Name: James Wu
                                            Title: Assistant Secretary



                                        The foregoing Registration
                                        Rights Agreement is hereby confirmed
                                        and accepted as of the date first
                                        above written.

                                        Credit Suisse First Boston Corporation
                                        First Union Capital Markets
                                        Warburg Dillon Read Llc


                                        By:  Credit Suisse First Boston
                                             Corporation


                                          by /s/ Richard Gallant
                                            ------------------------------------
                                            Name: Richard Gallant
                                            Title: Managing Director


                                          21

<PAGE>

                                                                         ANNEX A





     Each broker-dealer that receives Exchange Securities for its own account
pursuant to a Registered Exchange Offer must acknowledge that it will deliver a
prospectus in connection with any resale of such Exchange Securities.  The
Letter of Transmittal states that by so acknowledging and by delivering a
prospectus, a broker-dealer will not be deemed to admit that it is an
"underwriter" within the meaning of the Securities Act.  This Prospectus, as it
may be amended or supplemented from time to time, may be used by a broker-dealer
in connection with resales of Exchange Securities received in exchange for
Initial Securities where such Initial Securities were acquired by such
broker-dealer as a result of market-making activities or other trading
activities.  The Company has agreed that, for a period of 90 days after the
Expiration Date (as defined herein), it will make this Prospectus available to
any broker-dealer for use in connection with any such resale.  See "Plan of
Distribution."


                                          22

<PAGE>

                                                                         ANNEX B





     Each broker-dealer that receives Exchange Securities for its own account in
exchange for Initial Securities, where such Initial Securities were acquired by
such broker-dealer as a result of market-making activities or other trading
activities, must acknowledge that it will deliver a prospectus in connection
with any resale of such Exchange Securities.  See "Plan of Distribution."


                                          23

<PAGE>

                                                                         ANNEX C





                                 PLAN OF DISTRIBUTION

     Each broker-dealer that receives Exchange Securities for its own account
pursuant to the Registered Exchange Offer must acknowledge that it will deliver
a prospectus in connection with any resale of such Exchange Securities.  This
Prospectus, as it may be amended or supplemented from time to time, may be used
by a broker-dealer in connection with resales of Exchange Securities received in
exchange for Initial Securities where such Initial Securities were acquired as a
result of market-making activities or other trading activities.  The Company has
agreed that, for a period of 90 days after the Expiration Date, it will make
this prospectus, as amended or supplemented, available to any broker-dealer for
use in connection with any such resale.  In addition, until                   ,
199 ,  all dealers effecting transactions in the Exchange Securities may be
required to deliver a prospectus.(1)  In addition, the legend required by
Item 502(e) of Regulation S-K will appear on the back cover page of the Exchange
Offer prospectus.


- ---------------------

     (1)  In addition, the legend required by Item 502(e) of Regulation S-K will
appear on the back cover page of the Exchange Offer prospectus.


                                          24

<PAGE>

     1

     The Company will not receive any proceeds from any sale of Exchange
Securities by broker-dealers.  Exchange Securities received by broker-dealers
for their own account pursuant to the Exchange Offer may be sold from time to
time in one or more transactions in the over-the-counter market, in negotiated
transactions, through the writing of options on the Exchange Securities or a
combination of such methods of resale, at market prices prevailing at the time
of resale, at prices related to such prevailing market prices or at negotiated
prices.  Any such resale may be made directly to purchasers or to or through
brokers or dealers who may receive compensation in the form of commissions or
concessions from any such broker-dealer or the purchasers of any such Exchange
Securities.  Any broker-dealer that resells Exchange Securities that were
received by it for its own account pursuant to an Exchange Offer and any broker
or dealer that participates in a distribution of such Exchange Securities may be
deemed to be an "underwriter" within the meaning of the Securities Act and any
profit on any such resale of Exchange Securities and any commission or
concessions received by any such persons may be deemed to be underwriting
compensation under the Securities Act.  The Letter of Transmittal states that,
by acknowledging that it will deliver and by delivering a prospectus, a
broker-dealer will not be deemed to admit that it is an "underwriter" within the
meaning of the Securities Act.

     For a period of 90 days after the Expiration Date the Company will promptly
send additional copies of this Prospectus and any amendment or supplement to
this Prospectus to any broker-dealer that requests such documents in the Letter
of Transmittal.  The Company has agreed to pay all expenses incident to the
Exchange Offer (including the expenses of one counsel for the Holders of the
Securities) other than commissions or concessions of any brokers or dealers and
will indemnify the Holders of the Securities (including any broker-dealers)
against certain liabilities, including liabilities under the Securities Act.


                                          25

<PAGE>

                                                                         ANNEX D





     CHECK HERE IF YOU ARE A BROKER-DEALER AND WISH TO RECEIVE 10 ADDITIONAL
COPIES OF THE PROSPECTUS AND 10 COPIES OF ANY AMENDMENTS OR SUPPLEMENTS THERETO.

          Name:
          Address:





If the undersigned is not a broker-dealer, the undersigned represents that it is
not engaged in, and does not intend to engage in, a distribution of Exchange
Securities.  If the undersigned is a broker-dealer that will receive Exchange
Securities for its own account in exchange for Initial Securities that were
acquired as a result of market-making activities or other trading activities, it
acknowledges that it will deliver a prospectus in connection with any resale of
such Exchange Securities; however, by so acknowledging and by delivering a
prospectus, the undersigned will not be deemed to admit that it is an
"underwriter" within the meaning of the Securities Act.


                                          26


<PAGE>

                                                                  Exhibit 10.1


                              [LETTERHEAD OF FIBERSTOCK]


June 15, 1995

Mr. Scott P. Ebert
1105 Autumn Chase Court
Marietta, GA 30064

Dear Scott;

Confirming our various discussions, effective immediately you will assume the
position of Vice President/Controller of National Fiberstok Corporation (the
"Company").  In addition, you will maintain the title of Assistant Secretary of
DEC International, Inc.

RESPONSIBILITIES

In your capacity as Vice President / Controller, you will report directly to
Robert Webster, Executive Vice President and Chief Financial Officer and will
continue to maintain your primary office at the corporate headquarters in
Atlanta.  Your specific responsibilities will include, among others:

     -    oversight of all internal and external financial reporting,

     -    development of financial management reporting,

     -    development of the cash management system and all cash reporting,

     -    maintenance of lender relationships,

     -    supervision of the outside audit of the Company's financial
          statements,

     -    renewal and maintenance of property and casualty insurance programs,

     -    review and evaluation of the costs and effectiveness of the Company's
          employee benefit programs,

     -    supervision of the Company's income tax reporting and compliance,

     -    supervision of the Company's payroll processing consolidation, and

     -    other activities as assigned.


<PAGE>

Mr. Scott P. Ebert
Page 2


CASH COMPENSATION

Your base compensation, expressed on an annual basis, will continue to be
$83,417.  Your performance against a mutually agreed upon plan will form the
basis for any increase in base compensation.  Any such increase will be subject
to approval by the Compensation Committee of the Joint Board of Directors.

You will be eligible to earn incentive cash compensation consistent with past
practice.  Specifically, your incentive cash compensation will be based on your
performance versus an agreed upon plan in addition to the overall profitability
of the Company.

INSURANCE AND RETIREMENT BENEFITS

You will continue to be eligible to elect coverage under the insurance plans
which are available to other executive employees of the Company as follows:

     -    medical care and hospitalization,

     -    dental care,

     -    long-term disability,

     -    short-term disability, and

     -    life insurance.

Naturally, you will also continue to be eligible to participate in the National
Fiberstok Corporation 401k Savings Plan.

SEVERANCE

Should the Company choose to terminate your employment for any reason other than
an illegal act, you will be entitled to continuation of your then current base
compensation for a period of six (6) months from the date of termination.

This severance would also be applicable should you or the Company terminate your
employment as a result of a transfer in ownership of the Company or DEC
International, Inc.


<PAGE>

Mr. Scott P. Ebert
Page 3


Scott, you have contributed significantly to the success of the Company to date.
I am looking forward to continued fine performance in your new role.  If you are
in agreement with the provisions of this letter, please indicate by
countersigning and returning it to me.  A copy of the fully executed letter will
be provided for your files.

Sincerely,

NATIONAL FIBERSTOK CORPORATION

/s/ Robert M. Miklas
- -----------------------------------
Robert M. Miklas
President & CEO

cc:  Robert B. Webster

Accepted by:


/s/ Scott P. Ebert       06/15/95
- -----------------------------------
Scott P. Ebert          Date



<PAGE>

                                                                  Exhibit 10.3

                                                                     EXECUTION






                      AMENDED AND RESTATED CREDIT AGREEMENT


                          DATED AS OF OCTOBER 22, 1998


                                      AMONG


                               DIMAC CORPORATION,
                                  AS BORROWER,


                              DIMAC HOLDINGS, INC.,
                                 AS A GUARANTOR,


                           THE LENDERS LISTED HEREIN,
                                   AS LENDERS,


                           CREDIT SUISSE FIRST BOSTON,
                             AS ADMINISTRATIVE AGENT
                                  AND ARRANGER,

                            WARBURG DILLON READ LLC,
                              AS SYNDICATION AGENT,

                                       AND

                           FIRST UNION NATIONAL BANK,
                             AS DOCUMENTATION AGENT





<PAGE>



                                DIMAC CORPORATION

                      AMENDED AND RESTATED CREDIT AGREEMENT

                                TABLE OF CONTENTS
<TABLE>
<CAPTION>

                                                                                                   Page
      <S>      <C>                                                                                   <C>
                                        SECTION 1.
                                        DEFINITIONS.................................................  2

      1.1      Certain Defined Terms................................................................  2
      1.2      Accounting Terms; Utilization of GAAP for Purposes of Calculations
               Under Agreement...................................................................... 39
      1.3      Other Definitional Provisions........................................................ 39

                                        SECTION 2.
                        AMOUNTS AND TERMS OF COMMITMENTS AND LOANS.................................. 39
      2.1      Commitments; Loans................................................................... 39
      2.2      Interest on the Loans................................................................ 48
      2.3      Fees................................................................................. 52
      2.4      Repayments, Prepayments and Reductions in Commitments; General
               Provisions Regarding Payments........................................................ 53
      2.5      Use of Proceeds...................................................................... 63
      2.6      Special Provisions Governing Eurodollar Rate Loans................................... 64
      2.7      Increased Costs; Taxes; Capital Adequacy............................................. 66
      2.8      Obligation of Lenders and Issuing Lenders to Mitigate................................ 70

                                        SECTION 3.
                                     LETTERS OF CREDIT.............................................. 71
      3.1      Issuance of Letters of Credit and Lenders' Purchase of Participations
               Therein.............................................................................. 71
      3.2      Letter of Credit Fees................................................................ 74
      3.3      Drawings and Payments and Reimbursement of Amounts Drawn or Paid
               Under Letters of Credit.............................................................. 75
      3.4      Obligations Absolute................................................................. 77
      3.5      Indemnification; Nature of Issuing Lender's Duties................................... 78
      3.6      Increased Costs and Taxes Relating to Letters of Credit.............................. 80

                                        SECTION 4.
                         CONDITIONS TO LOANS AND LETTERS OF CREDIT.................................. 81
      4.1      Conditions to Effectiveness of Amendment and Restatement............................. 81
      4.2      Conditions to All Loans.............................................................. 87
      4.3      Conditions to Letters of Credit...................................................... 88

</TABLE>



                                       (i)




<PAGE>

<TABLE>
<CAPTION>


                                                                                                   Page


      <S>      <C>                                                                                   <C>
                                        SECTION 5.
                              REPRESENTATIONS AND WARRANTIES........................................ 89
      5.1      Organization, Powers, Qualification, Good Standing, Business and
               Subsidiaries......................................................................... 89
      5.2      Authorization of Borrowing, etc...................................................... 90
      5.3      Financial Condition; Projections..................................................... 91
      5.4      No Material Adverse Change; No Restricted Junior Payments............................ 92
      5.5      Title to Properties; Liens; Real Property............................................ 93
      5.6      Litigation; Adverse Facts............................................................ 93
      5.7      Payment of Taxes..................................................................... 94
      5.8      Performance of Agreements; Materially Adverse Agreements............................. 94
      5.9      Governmental Regulation.............................................................. 94
      5.10     Securities Activities................................................................ 94
      5.11     Employee Benefit Plans............................................................... 94
      5.12     Certain Fees......................................................................... 95
      5.13     Environmental Protection............................................................. 95
      5.14     Employee Matters..................................................................... 97
      5.15     Solvency............................................................................. 97
      5.16     Related Agreements................................................................... 97
      5.17     Disclosure........................................................................... 97
      5.18     Subordination of Subordinated Indebtedness........................................... 98
      5.19     Year 2000 Problems................................................................... 98

                                        SECTION 6.
                                   AFFIRMATIVE COVENANTS............................................ 99
      6.1      Financial Statements and Other Reports............................................... 99
      6.2      Corporate Existence..................................................................104
      6.3      Payment of Taxes and Claims; Tax Consolidation.......................................104
      6.4      Maintenance of Properties; Insurance.................................................104
      6.5      Inspection; Lender Meeting...........................................................105
      6.6      Compliance with Laws, etc............................................................105
      6.7      Environmental Disclosure and Inspection..............................................105
      6.8      Company's Remedial Action Regarding Hazardous Materials..............................107
      6.9      Execution of Subsidiary Guaranty and Collateral Documents by Subsidiar-
               ies and Future Subsidiaries..........................................................107
      6.10     Interest Rate Protection.............................................................108
      6.11     Further Assurances...................................................................108
      6.12     Conforming Leasehold Interests; Matters Relating to Additional Real
               Property Collateral..................................................................109
      6.13     Year 2000 Problems...................................................................111

</TABLE>


                                      (ii)

<PAGE>


<TABLE>
<CAPTION>

                                                                                                   Page

      <S>      <C>                                                                                   <C>
                                        SECTION 7.
                                    NEGATIVE COVENANTS..............................................112
      7.1      Indebtedness.........................................................................112
      7.2      Liens and Related Matters............................................................113
      7.3      Investments; Joint Ventures..........................................................115
      7.4      Contingent Obligations...............................................................116
      7.5      Restricted Junior Payments...........................................................117
      7.6      Financial Covenants..................................................................117
      7.7      Restriction on Fundamental Changes; Asset Sales......................................121
      7.8      Sales and Lease-Backs................................................................122
      7.9      Sale or Discount of Receivables......................................................123
      7.10     Transactions with Shareholders and Affiliates........................................123
      7.11     Disposal of Subsidiary Stock.........................................................123
      7.12     Conduct of Business of Company.......................................................123
      7.13     Amendments or Waivers of Related Agreements..........................................124
      7.14     Fiscal Year..........................................................................124
      7.15     Conduct of Business of Holdings......................................................124

                                        SECTION 8.
                                     EVENTS OF DEFAULT..............................................125
      8.1      Failure to Make Payments When Due....................................................125
      8.2      Default in Other Agreements..........................................................125
      8.3      Breach of Certain Covenants..........................................................125
      8.4      Breach of Warranty...................................................................126
      8.5      Other Defaults Under Loan Documents..................................................126
      8.6      Involuntary Bankruptcy; Appointment of Receiver, etc.................................126
      8.7      Voluntary Bankruptcy; Appointment of Receiver, etc...................................126
      8.8      Judgments and Attachments............................................................127
      8.9      Dissolution..........................................................................127
      8.10     Employee Benefit Plans...............................................................127
      8.11     Change in Control....................................................................127
      8.12     Invalidity of Guaranties.............................................................128
      8.13     Failure of Security..................................................................128

                                        SECTION 9.
                                          AGENTS....................................................129
      9.1      Appointment..........................................................................129
      9.2      Powers; General Immunity.............................................................131
      9.3      Representations and Warranties; No Responsibility For Appraisal of
               Creditworthiness.....................................................................132
      9.4      Right to Indemnity...................................................................132
      9.5      Successor Administrative Agent and Swing Line Lender.................................133
      9.6      Collateral Documents.................................................................133

</TABLE>


                                      (iii)

<PAGE>


<TABLE>
<CAPTION>

                                                                                                   Page

      <S>      <C>                                                                                   <C>
                                        SECTION 10.
                                       MISCELLANEOUS................................................134
      10.1     Assignments and Participations in Loans, Letters of Credit...........................134
      10.2     Expenses.............................................................................137
      10.3     Indemnity............................................................................137
      10.4     Set-Off; Security Interest in Deposit Accounts.......................................138
      10.5     Ratable Sharing......................................................................139
      10.6     Amendments and Waivers...............................................................139
      10.7     Independence of Covenants............................................................141
      10.8     Notices..............................................................................141
      10.9     Survival of Representations, Warranties and Agreements...............................142
      10.10    Failure or Indulgence Not Waiver; Remedies Cumulative................................142
      10.11    Marshalling; Payments Set Aside......................................................142
      10.12    Severability.........................................................................142
      10.13    Obligations Several; Independent Nature of Lenders' Rights...........................143
      10.14    Maximum Amount.......................................................................143
      10.15    Headings.............................................................................144
      10.16    Applicable Law.......................................................................144
      10.17    Successors and Assigns...............................................................144
      10.18    Consent to Jurisdiction and Service of Process.......................................144
      10.19    Waiver of Jury Trial.................................................................145
      10.20    Confidentiality......................................................................146
      10.21    Counterparts; Effectiveness..........................................................146

Signature pages.....................................................................................S-1

</TABLE>

                                      (iv)

<PAGE>



                                    EXHIBITS


<TABLE>

<S>              <C>
I                 FORM OF NOTICE OF BORROWING
II                FORM OF NOTICE OF CONVERSION/CONTINUATION
III               FORM OF NOTICE OF ISSUANCE OF LETTER OF CREDIT
IV                FORM OF TERM A NOTE
V                 FORM OF TERM B NOTE
VI                FORM OF TERM C NOTE
VII               FORM OF REVOLVING NOTE
VIII              FORM OF SWING LINE NOTE
IX                FORM OF SUBSIDIARY GUARANTY
X                 FORM OF HOLDINGS GUARANTY
XI                FORM OF PLEDGE AGREEMENT
XII               FORM OF SECURITY AGREEMENT
XIII              FORM OF COMPLIANCE CERTIFICATE
XIV               [Intentionally Deleted]
XV                [Intentionally Deleted]
XVI               FORM OF ASSIGNMENT AGREEMENT
XVII              FORM OF COLLATERAL ACCOUNT AGREEMENT
XVIII             FORM OF CERTIFICATE OF NON-BANK STATUS
XIX               FORM OF PERMITTED SELLER PAPER
XX                FORM OF MORTGAGE
XXI               FORM OF ACKNOWLEDGEMENT AND CONSENT

</TABLE>

                                       (v)

<PAGE>



                                    SCHEDULES

<TABLE>

<S>               <C>
1.1(i)            ADDBACKS TO EBITDA
1.1(ii)           CERTAIN EARN OUT AGREEMENTS
2.1               LENDERS' COMMITMENTS AND PRO RATA SHARES
3.1               EXISTING LETTERS OF CREDIT
4.1H              CLOSING DATE MORTGAGED PROPERTIES AND CERTAIN LEASEHOLD
                  INTERESTS
4.1S              CORPORATE STRUCTURE; CAPITAL STRUCTURE; OWNERSHIP
5.1               SUBSIDIARIES OF COMPANY
5.5               CERTAIN REAL PROPERTY MATTERS
5.11              CERTAIN EMPLOYEE BENEFIT PLANS
7.1               CERTAIN EXISTING INDEBTEDNESS
7.2A              CERTAIN EXISTING LIENS
7.4               CERTAIN EXISTING CONTINGENT OBLIGATIONS
7.6C              EARN OUT AMOUNTS
7.6E              STIPULATED CONSOLIDATED ADJUSTED EBITDA
7.7               PERMITTED SALES OF ASSETS
7.8               CERTAIN EXCLUDED SALE LEASE-BACKS

</TABLE>


                                      (vi)


<PAGE>

                                                                       EXECUTION



                                DIMAC CORPORATION

                      AMENDED AND RESTATED CREDIT AGREEMENT



         This AMENDED AND RESTATED CREDIT AGREEMENT is dated as of October 22,
1998 and entered into by and among DIMAC CORPORATION, a Delaware corporation
(formerly known as DMAC Acquisition Corp.; the "Company"), DIMAC HOLDINGS, INC.,
a Delaware corporation (formerly known as DMAC Holdings, Inc.; "Holdings"), THE
FINANCIAL INSTITUTIONS LISTED ON THE SIGNATURE PAGES HEREOF (each individually
referred to herein as a "Lender" and collectively as "Lenders"), CREDIT SUISSE
FIRST BOSTON ("CSFB"), as administrative agent for Lenders (in such capacity,
"Administrative Agent"), and as arranger (in such capacity, "Arranger"), WARBURG
DILLON READ LLC ("WDR"), as syndication agent (in such capacity, "Syndication
Agent"), and FIRST UNION NATIONAL BANK ("First Union"), as documentation agent
(in such capacity, "Documentation Agent").


                                 R E C I T A L S

         WHEREAS, Holdings, Company, and certain of the Lenders are parties to
that certain Credit Agreement dated as of June 26, 1998, as amended on July 29,
1998 (as so amended and as it may be heretofore have been further amended,
supplemented or otherwise modified, the "Existing Credit Agreement"), pursuant
to which those Lenders agreed to extend certain facilities to Company the
proceeds of which, together with the proceeds of the Equity Contribution
(capitalized terms used in these Recitals without definition shall have the
respective meanings assigned in subsection 1.1 hereof), were used to finance the
purchase price for the DIMAC Shares payable in connection with the DIMAC
Acquisition, to finance the AmeriComm Merger Consideration, to refinance certain
Indebtedness of DIMAC and its Subsidiaries, to pay related transaction fees and
expenses and to provide financing for working capital and other general
corporate purposes (including acquisitions) of Company and its Subsidiaries;

         WHEREAS, Company and Holdings desire that the Lenders amend and restate
the Existing Credit Agreement in its entirety: (i) to set forth in greater
detail certain amendments that were made to the Existing Credit Agreement by the
First Amendment, pursuant to which the loans and commitments under the Existing
Credit Agreement were reallocated among the existing Term A Loan facility, the
existing Term B Loan facility and a newly created Term C Loan facility; (ii) to
increase the Term B Loan facility by an aggregate principal amount of
$10,000,000 and the Term C Loan facility by an aggregate principal amount of
$10,000,000, the proceeds of such additional Term B Loans and such additional
Term C Loans to be used to repay certain Indebtedness incurred in connection
with the AmeriComm Acquisition and to pay



                                       1
<PAGE>

transaction fees and expenses related to such refinancing; and (iii) to make
certain other changes as more fully set forth herein, which amendment and
restatement shall become effective upon satisfaction of the conditions precedent
set forth herein;

         WHEREAS, it is the intent of the parties hereto that this Agreement not
constitute a novation of the obligations and liabilities of the parties under
the Existing Credit Agreement or be deemed to be evidence or constitute
repayment of all or any portion of such obligations and liabilities and that
this Agreement amend and restate in its entirety the Existing Credit Agreement
and re-evidence the Obligations of Company outstanding thereunder; and

         WHEREAS, it is the intent of Loan Parties to confirm that all
Obligations of Loan Parties under the other Loan Documents shall continue in
full force and effect and that, from and after the Effective Date, all
references to the "Credit Agreement" contained therein shall be deemed to refer
to this Agreement:

         NOW, THEREFORE, in consideration of the premises and the agreements,
provisions and covenants herein contained, Company, Holdings, Lenders and Agents
agree that on the Effective Date the Existing Credit Agreement shall be amended
and restated in its entirety as follows:


                                   SECTION 1.
                                   DEFINITIONS

1.1      Certain Defined Terms.

         The following terms used in this Agreement shall have the following
meanings:

                  "Acknowledgement and Consent" means that certain
         Acknowledgement and Consent executed by Company, Holdings and the
         Subsidiary Guarantors dated as of the Effective Date and substantially
         in the form of Exhibit XXI annexed hereto, as such Acknowledgement and
         Consent may be amended, restated, supplemented or otherwise modified
         from time to time.

                  "Administrative Agent" has the meaning assigned to that term
         in the introduction to this Agreement and also means and includes any
         successor Administrative Agent appointed pursuant to subsection 9.5A.

                  "Affected Class" has the meaning assigned to that term in
         subsection 10.6.

                  "Affected Lender" has the meaning assigned to that term in
         subsection 2.6C.

                  "Affiliate" means, as applied to any Person, any other Person
         directly or indirectly controlling, controlled by, or under common
         control with, that Person. For the purposes of this definition,
         "control" (including, with correlative meanings, the terms
         "controlling", "controlled by" and "under common control with"), as
         applied to any



                                       2
<PAGE>

         Person, means the possession, directly or indirectly, of the power to
         direct or cause the direction of the management and policies of that
         Person, whether through the ownership of voting securities or by
         contract or otherwise.

                  "Agents" means Administrative Agent, Syndication Agent,
         Arranger and Documentation Agent.

                  "Agreement" means this Amended and Restated Credit Agreement
         dated as of October 22, 1998, as it may be amended, restated,
         supplemented or otherwise modified from time to time.

                  "AmeriComm" means AmeriComm Direct Marketing, Inc. a Delaware
         corporation (formerly known as National Fiberstok Corporation).

                  "AmeriComm Acquisition" means the transactions contemplated by
         the AmeriComm Acquisition Agreement.

                  "AmeriComm Acquisition Agreement" means that certain Agreement
         and Plan of Merger dated as of May 18, 1998, by and among Company,
         Merger Corp. and AmeriComm Holdings, as in effect on the Closing Date
         and as such agreement may thereafter be amended, restated, supplemented
         or otherwise modified from time to time to the extent permitted under
         subsection 7.13A.

                  "AmeriComm Holdings" means AmeriComm Holdings, Inc., a
         Delaware corporation (formerly known as DEC International, Inc.).

                  "AmeriComm Merger" means the merger of Merger Corp. with and
         into AmeriComm Holdings in accordance with the terms of the AmeriComm
         Acquisition Agreement and the Certificate of Merger, with AmeriComm
         Holdings being the surviving corporation in such merger.

                  "AmeriComm Merger Consideration" means the aggregate of all
         amounts necessary to finance the AmeriComm Merger.

                  "Anniversary" means each of the dates that is an anniversary
         of the Closing Date.

                  "Applicable Base Rate Margin" means, (i) from the Closing Date
         until the later of (x) the delivery of financial statements for the
         period ending September 30, 1998 as required pursuant to subsection
         6.1(ii) and (y) the date which is six months after the Effective Date,
         1.75% per annum for Term A Loans and Revolving Loans, 2.25% per annum
         for Term B Loans and 2.50% per annum for Term C Loans, and (ii)
         thereafter, a percentage per annum determined by reference to the
         Leverage Ratio as set forth below:


                                       3
<PAGE>

<TABLE>
<CAPTION>

                                     Applicable           Applicable           Applicable
                                     Base Rate            Base Rate            Base Rate
        Leverage Ratio               Margin for             Margin               Margin
                                       Term A                for                  for
                                     Loans and              Term B               Term C
                                     Revolving              Loans                Loans
                                       Loans
- -----------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------

<S>                                    <C>                  <C>                  <C>
5.0:1.0 or greater                     1.75%                2.25%                2.50%
- -----------------------------------------------------------------------------------------------
4.5:1.0 or greater,                    1.50%                2.25%                2.50%
but less than 5.0:1.0
- -----------------------------------------------------------------------------------------------
4.0:1.0 or greater,
but less than 4.5:1.0                  1.25%                2.00%                2.25%
- -----------------------------------------------------------------------------------------------
less than 4.0:1.0                      1.00%                2.00%                2.25%
</TABLE>


         The Applicable Base Rate Margin shall be determined by reference to the
         Leverage Ratio in effect from time to time; provided, however, that (x)
         no change in the Applicable Base Rate Margin shall be effective until
         the date on which Administrative Agent receives financial statements
         pursuant to subsection 6.1(ii) and an Officer's Certificate calculating
         the Leverage Ratio (or the date of conclusion of the period referred to
         in clause (i) of this definition, if later), and (y) the Applicable
         Base Rate Margin shall be 1.75% in the case of Term A Loans and
         Revolving Loans, 2.25% in the case of Term B Loans and 2.50% in the
         case of Term C Loans for so long (but only for so long) as Company has
         not submitted to Administrative Agent the information described in
         clause (x) of this proviso as and when required under subsection
         6.1(ii).

                  "Applicable Commitment Fee Percentage" means, (i) from the
         Closing Date until the later of (x) the delivery of financial
         statements for the period ending September 30, 1998 as required
         pursuant to subsection 6.1(ii) and (y) the date which is six months
         after the Effective Date, 0.50% per annum, and (ii) thereafter, a
         percentage per annum determined by reference to the Leverage Ratio as
         set forth below:


<TABLE>
<CAPTION>

                                        Applicable Commitment
       Leverage Ratio                       Fee Percentage
- -------------------------------------------------------------------------
- -------------------------------------------------------------------------

<S>                                   <C>
4.0:1.0 or greater                     0.50%
- -------------------------------------------------------------------------
less than 4.0:1.0                      0.375%
</TABLE>


         The Applicable Commitment Fee Percentage shall be determined by
         reference to the Leverage Ratio in effect from time to time; provided,
         however, that (x) no change in the Applicable Commitment Fee Percentage
         shall be effective until the date on which



                                       4
<PAGE>

         Administrative Agent receives financial statements pursuant to
         subsection 6.1(ii) and an Officer's Certificate calculating the
         Leverage Ratio (or the date of conclusion of the period referred to in
         clause (i) of this definition, if later), and (y) the Applicable
         Commitment Fee Percentage shall be 0.50% for so long (but only for so
         long) as Company has not submitted to Administrative Agent the
         information described in clause (x) of this proviso as and when
         required under subsection 6.1(ii).

                  "Applicable Eurodollar Rate Margin" means, (i) from the
         Closing Date until the later of (x) the delivery of financial
         statements for the period ending September 30, 1998 as required
         pursuant to subsection 6.1(ii) and (y) the date which is six months
         after the Effective Date, 2.75% per annum for Term A Loans and
         Revolving Loans, 3.25% per annum for Term B Loans and 3.50% per annum
         for Term C Loans, and (ii) thereafter, a percentage per annum
         determined by reference to the Leverage Ratio as set forth below:

<TABLE>
<CAPTION>
                                   Applicable           Applicable           Applicable
                                   Eurodollar           Eurodollar           Eurodollar
       Leverage Ratio                 Rate                 Rate                 Rate
                                   Margin for             Margin               Margin
                                     Term A                for                  for
                                   Loans and              Term B               Term C
                                   Revolving              Loans                Loans
                                     Loans
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
<S>                                  <C>                  <C>                  <C>
5.0:1.0 or greater                   2.75%                3.25%                3.50%
- ---------------------------------------------------------------------------------------------
4.5:1.0 or greater,                  2.50%                3.25%                3.50%
but less than
5.0:1.0
- ---------------------------------------------------------------------------------------------
4.0:1.0 or greater,
but less than                        2.25%                3.00%                3.25%
4.5:1.0
- ---------------------------------------------------------------------------------------------
less than 4.0:1.0                    2.00%                3.00%                3.25%
</TABLE>



         The Applicable Eurodollar Rate Margin shall be determined by reference
         to the ratio in effect on the first day of the Interest Period for the
         applicable Eurodollar Rate Loan; provided, however, that (x) no change
         in the Applicable Eurodollar Rate Margin shall be effective until the
         date on which Administrative Agent receives financial statements
         pursuant to subsection 6.1(ii) and an Officer's Certificate calculating
         the Leverage Ratio (or the date of conclusion of the period referred to
         in clause (i) of this definition, if later), and (y) the Applicable
         Eurodollar Rate Margin shall be 2.75% in the case of Term A Loans and
         Revolving Loans, 3.25% in the case of Term B Loans and 3.50% in the
         case of Term C Loans for so long (but only for so long) as Company has
         not submitted to Administrative Agent the information described in
         clause (x) of this proviso as and when



                                       5
<PAGE>

         required under subsection 6.1(ii).

                  "Applicable Laws" means, collectively, all statutes, laws,
         rules, regulations, ordinances, decisions, writs, judgments, decrees,
         and injunctions of any federal, state or local governmental authority,
         agency or court affecting any Loan Party or the Collateral or any part
         thereof, whether now or hereafter enacted and in force, and all
         Governmental Authorizations relating thereto, and all covenants,
         conditions, and restrictions contained in any instruments, either of
         record or known to any Loan Party, at any time in force affecting any
         Real Property Asset or any part thereof, including any such covenants,
         conditions and restrictions which may (i) require improvements, repairs
         or alterations in or to such Real Property Asset or any part thereof or
         (ii) in any way limit the use and enjoyment thereof; for the purpose of
         usury, Applicable Laws means the law of the State of New York
         applicable to maximum rates of interest.

                  "Arranger" has the meaning assigned to that term in the
         Recitals to this Agreement.

                  "Asset Sale" means the sale by Company or any of its
         Subsidiaries to any Person (other than Company or any of its wholly
         owned Subsidiaries) of (i) any of the stock of any of Company's
         Subsidiaries, (ii) all or substantially all of the assets of any
         division or line of business of Company or any of its Subsidiaries, or
         (iii) any other assets other than (w) sales of assets in the ordinary
         course of business, (x) sales of obsolete equipment, (y) sales of
         assets that are replaced in the ordinary course of business with other
         similar assets used in the business of Company and its Subsidiaries and
         (z) any such other assets to the extent that the aggregate value of
         such assets sold (determined in good faith by the board of directors of
         Company) is equal to $500,000 or less in any one Fiscal Year.

                  "Assigned Rights and Obligations" has the meaning assigned to
         that term in subsection 2.1F.

                  "Assignment Agreement" means an assignment agreement in
         substantially the form of Exhibit XVI annexed hereto or in such other
         form as may be approved by Administrative Agent.

                  "Assignment of Rents and Leases" means each Assignment of
         Rents and Leases executed and delivered by any Loan Party in favor of
         Administrative Agent for the benefit of Administrative Agent and the
         Lenders in such form as shall be approved by Administrative Agent in
         its reasonable discretion, in each case with such changes thereto as
         may be reasonably recommended by Administrative Agent's local counsel
         based on local laws or customary practice, as any such Assignment of
         Rents and Leases may heretofore have been or hereafter may be amended,
         restated, supplemented, consolidated, extended or otherwise modified
         from time to time in accordance with the terms thereof and hereof.

                  "Bankruptcy Code" means Title 11 of the United States Code
         entitled



                                       6
<PAGE>

         "Bankruptcy", as now and hereafter in effect, or any successor statute.

                  "Base Rate" means, at any time, the higher of (x) the Prime
         Rate or (y) the rate which is 1/2 of 1% in excess of the Federal Funds
         Effective Rate.

                  "Base Rate Loans" means Loans bearing interest at rates
         determined by reference to the Base Rate as provided in subsection
         2.2A.

                  "Business Day" means a day other than a Saturday, Sunday or
         other day on which commercial banks in New York City are authorized or
         required by law to close; provided that, with respect to matters
         relating to Eurodollar Rate Loans, the term "Business Day" shall mean a
         day other than a Saturday, Sunday or other day on which commercial
         banks in New York City or London, England, are authorized or required
         by law to close.

                  "Capital Lease" means, as applied to any Person, any lease of
         any property (whether real, personal or mixed) by that Person as lessee
         that, in conformity with GAAP, is accounted for as a capital lease on
         the balance sheet of that Person.

                  "Cash" means money, currency or a credit balance in a Deposit
         Account.

                  "Cash Equivalents" means (i) marketable securities issued or
         directly and unconditionally guaranteed by the United States Government
         or issued by any agency thereof and backed by the full faith and credit
         of the United States, in each case maturing within one year from the
         date of acquisition thereof; (ii) marketable direct obligations issued
         by any state of the United States of America or any political
         subdivision of any such state or any public instrumentality thereof
         maturing within one year from the date of acquisition thereof and, at
         the time of acquisition, having the highest rating obtainable from
         either Standard & Poor's, a division of the McGraw-Hill Companies, Inc.
         ("S&P"), or Moody's Investors Service, Inc. ("Moody's"); (iii)
         commercial paper maturing no more than one year from the date of
         creation thereof and, at the time of acquisition, having a rating of at
         least A-1 from S&P or at least P-1 from Moody's; (iv) certificates of
         deposit or bankers' acceptances maturing within one year from the date
         of acquisition thereof and, at the time of acquisition, having a rating
         of at least A-1 from S&P or at least P-1 from Moody's, issued by any
         Lender or any commercial bank organized under the laws of the United
         States of America or any state thereof or the District of Columbia
         having unimpaired capital and surplus of not less than $250,000,000
         (each Lender and each such commercial bank being herein called a "Cash
         Equivalent Bank"); and (v) Eurodollar time deposits having a maturity
         of less than one year purchased directly from any Cash Equivalent Bank
         (provided such deposit is with such Cash Equivalent Bank or any other
         Cash Equivalent Bank).

                  "Cash Proceeds" means, with respect to any Asset Sale, Cash
         payments (including any Cash received by way of deferred payment
         pursuant to, or monetization of, a note receivable or otherwise, but
         only as and when so received) received from such Asset Sale.



                                       7
<PAGE>

                  "Certificate of Merger" means the Certificate of Merger dated
         as of June 26, 1998 by and between Merger Corp. and AmeriComm Holdings,
         in the form delivered to Agents and Lenders prior to or concurrently
         with their execution of the Existing Credit Agreement and as such
         Certificate of Merger may heretofore have been or hereafter may be
         amended from time to time thereafter to the extent permitted under
         subsection 7.13A.

                  "Certificate of Non-Bank Status" means a certificate
         substantially in the form of Exhibit XVIII annexed hereto delivered by
         a Lender to Administrative Agent pursuant to subsection 2.7B(iii).

                  "Class" means each of the following four classes of Lenders:
         (i) Lenders having Term A Loan Exposure, (ii) Lenders having Term B
         Loan Exposure, (iii) Lenders having Term C Loan Exposure and (iv)
         Lenders having Revolving Loan Exposure.

                  "Closing Date" means June 26, 1998.

                  "Closing Date Mortgaged Property" means each Real Property
         Asset listed in Part A of Schedule 4.1H annexed hereto

                  "Closing Date Mortgages" means the Mortgages delivered
         pursuant to subsection 4.1H of the Existing Credit Agreement.

                  "Collateral" means all of the properties and assets (including
         capital stock) in which Liens are purported to be granted by the
         Collateral Documents.

                  "Collateral Account" has the meaning assigned to that term in
         the Collateral Account Agreement.

                  "Collateral Account Agreement" means the Collateral Account
         Agreement executed and delivered by Company and Administrative Agent on
         the Closing Date, substantially in the form of Exhibit XVII annexed
         hereto, pursuant to which Company may pledge cash to Administrative
         Agent to secure the obligations of Company to reimburse Issuing Lenders
         for payments made under one or more Letters of Credit as provided in
         subsection 3.3C and in Section 8, as such Collateral Account Agreement
         may heretofore have been or hereafter may be amended, restated,
         supplemented or otherwise modified from time to time.

                  "Collateral Documents" means the Pledge Agreement, the
         Security Agreement, the Collateral Account Agreement, the Mortgages,
         the Assignments of Rents and Leases, and any other documents,
         instruments or agreements delivered by any Loan Party pursuant to this
         Agreement or any of the other Loan Documents in order to grant or
         perfect liens on any assets of such Loan Party as security for the
         Obligations.

                  "Commercial Letter of Credit" means any letter of credit or
         similar instrument issued for the purpose of providing the primary
         payment mechanism in connection with



                                       8
<PAGE>

         the purchase of any materials, goods or services by Company or any of
         its Subsidiaries in the ordinary course of business of Company or such
         Subsidiary.

                  "Commitments" means (i) with respect to the period prior to
         the Effective Date, the commitments of Lenders to make Loans as set
         forth in subsection 2.1A of the Existing Credit Agreement and (ii)
         thereafter, the commitments of Lenders to make Loans as set forth in
         subsection 2.1A of this Agreement.

                  "Company" has the meaning assigned to that term in the
         introduction to this Agreement.

                  "Compliance Certificate" means a certificate substantially in
         the form of Exhibit XIII annexed hereto delivered to Administrative
         Agent by Company pursuant to subsection 6.1(iv).

                  "Conforming Leasehold Interest" means any Recorded Leasehold
         Interest as to which the lessor has agreed in writing for the benefit
         of Administrative Agent (which writing has been delivered to
         Administrative Agent), whether under the terms of the applicable lease,
         under the terms of a Landlord Consent and Estoppel, or otherwise, to
         the matters requested by Administrative Agent, which interest, if a
         subleasehold or sub-subleasehold interest, is not subject to any
         contrary restrictions contained in a superior lease or sublease.

                  "Condemnation Proceeds" has the meaning assigned to that term
         in subsection
         2.4B(iii)(d).

                  "Consent Solicitation" means the solicitation by AmeriComm,
         from the holders of outstanding Existing Senior Notes, of consents to
         certain amendments to the Existing Senior Note Indenture, the terms and
         conditions of which consents and amendments shall be as described in
         the Debt Tender Offer Materials and shall otherwise be in form and
         substance satisfactory to Administrative Agent and Requisite Lenders.

                  "Consolidated Adjusted EBITDA" means, for any period, the sum
         (without duplication) of the amounts for such period (as determined for
         Company and its Subsidiaries on a consolidated basis and in accordance
         with subsection 7.6E(ii), if applicable) of (i) Consolidated Net
         Income, (ii) Consolidated Interest Expense, (iii) provisions for taxes
         based on income, (iv) total depreciation expense, (v) total
         amortization expense, (vi) other non-cash items reducing Consolidated
         Net Income, (vii) all one-time cash compensation payments made in
         connection with the Acquisition, and (viii) those items described on
         Schedule 1.1(i) annexed hereto, less (a) other non-cash items
         increasing Consolidated Net Income, (b) to the extent not otherwise
         deducted in determining Consolidated Net Income, any payments made
         under Permitted Earn Out Agreements entered into on or after the
         Closing Date and Management Fees, and (c) any payments (net of
         indemnification) by Company and its Subsidiaries of any demands,
         obligations, interest, penalties, suits, judgments, orders,
         liabilities, debts, claims, actions, causes of action, costs and
         expenses (including legal, consultants' and witness' fees) in


                                       9
<PAGE>

         connection with the postal inspection service investigation disclosed
         on Schedule 5.14 of the DIMAC Acquisition Agreement. With respect to
         the determination of Consolidated Adjusted EBITDA for any period prior
         to the completion of four Fiscal Quarters following the Closing Date,
         Consolidated Adjusted EBITDA shall be calculated for certain Fiscal
         Quarters in the manner set forth in subsection 7.6E(i).

                  "Consolidated Capital Expenditures" means, for any period, the
         aggregate of all expenditures (whether paid in cash or other
         consideration or accrued as a liability and including that portion of
         Capital Leases which is capitalized on the consolidated balance sheet
         of Company and its Subsidiaries) by Company and its Subsidiaries during
         that period that, in conformity with GAAP, are included in "purchases
         of property, plant or equipment" (excluding acquisitions permitted
         under subsection 7.7(vii)) or comparable items reflected in the
         consolidated statement of cash flows of Company and its Subsidiaries.

                  "Consolidated Current Assets" means, as at any date of
         determination, the total assets of Company and its Subsidiaries on a
         consolidated basis which may properly be classified as current assets
         in conformity with GAAP, excluding Cash, Cash Equivalents and deferred
         income taxes to the extent otherwise included in current assets.

                  "Consolidated Current Liabilities" means, as at any date of
         determination, the total liabilities of Company and its Subsidiaries on
         a consolidated basis which may properly be classified as current
         liabilities in conformity with GAAP, other than (i) any liabilities
         that are the current portion of Indebtedness classified as long term
         liabilities in conformity with GAAP and (ii) deferred income taxes to
         the extent otherwise included in current liabilities.

                  "Consolidated Excess Cash Flow" means, for any period, an
         amount (if positive) equal to (i) the sum, without duplication, of the
         amounts for such period of (a) Consolidated Adjusted EBITDA and (b) the
         Consolidated Working Capital Adjustment minus (ii) the sum, without
         duplication, of the amounts for such period of (a) voluntary and
         scheduled cash repayments of Consolidated Total Debt (excluding
         repayments of Revolving Loans except to the extent the Revolving Loan
         Commitments are permanently reduced in connection with such
         repayments), (b) Consolidated Capital Expenditures (net of any proceeds
         of any related financings with respect to such expenditures), (c)
         Consolidated Interest Expense, (d) to the extent not included in
         Consolidated Capital Expenditures, the cash portion of the aggregate
         purchase price of acquisitions permitted under subsection 7.7(vii)
         during such period (net of any proceeds of any related financings with
         respect to such acquisitions), (e) any Cash payments made during such
         period with respect to items set forth on Schedule 1.1(i) annexed
         hereto, and (f) the provision for taxes based on income of Company and
         its Subsidiaries and paid in cash with respect to such period.

                  "Consolidated Fixed Charges" means, for any period, an amount
         equal to the sum, without duplication, of the amounts for such period
         as determined for Company and its Subsidiaries on a consolidated basis
         of (i) scheduled repayments of principal of all



                                       10
<PAGE>

         Indebtedness (as reduced by prepayments thereon previously made), (ii)
         Consolidated Interest Expense, (iii) Consolidated Capital Expenditures
         (other than Designated Capital Expenditures), and (iv) the portion of
         taxes based on income actually paid in Cash. With respect to the
         calculation of Consolidated Fixed Charges for any period prior to the
         completion of four Fiscal Quarters following the Closing Date,
         Consolidated Fixed Charges shall only include those amounts otherwise
         included pursuant to the foregoing sentence from the Closing Date
         through the date of determination, except that Consolidated Interest
         Expense shall be calculated for such period in the manner described in
         the definition of Consolidated Interest Expense.

                  "Consolidated Interest Expense" means, for any period (as
         determined for Company and its Subsidiaries on a consolidated basis and
         in accordance with subsection 7.6E(ii), if applicable), total interest
         expense (including that portion attributable to Capital Leases in
         accordance with GAAP) payable in cash, including, without limitation,
         all commissions, discounts and other fees and charges owed with respect
         to letters of credit and bankers' acceptance financing and net costs
         under Interest Rate Agreements, but excluding, however, (i) any amounts
         referred to in subsection 2.3 of the Existing Credit Agreement payable
         to Agents or Lenders on or before the Closing Date and (ii) any
         amortized Transaction Costs. With respect to the determination of
         Consolidated Interest Expense for any period prior to the completion of
         four Fiscal Quarters following the Closing Date, Consolidated Interest
         Expense shall be calculated on an annualized basis for the period from
         the Closing Date through the date of determination in the manner set
         forth in the proviso to subsection 7.6A.

                  "Consolidated Net Income" means, for any period, the net
         income (or loss) of Company and its Subsidiaries on a consolidated
         basis for such period taken as a single accounting period determined in
         conformity with GAAP; provided that there shall be excluded therefrom
         (i) the income (or loss) of any Person (other than a Subsidiary of
         Company) in which any other Person (other than Company or any of its
         Subsidiaries) has a joint interest, except to the extent of the amount
         of dividends or other distributions actually paid to Company or any of
         its Subsidiaries by such Person during such period, (ii) the income (or
         loss) of any Person accrued prior to the date it becomes a Subsidiary
         of Company or is merged into or consolidated with Company or any of its
         Subsidiaries or that Person's assets are acquired by Company or any of
         its Subsidiaries, (iii) the income of any Subsidiary of Company to the
         extent that the declaration or payment of dividends or similar
         distributions by that Subsidiary of that income is not at the time
         permitted by operation of the terms of its charter or any agreement,
         instrument, judgment, decree, order, statute, rule or governmental
         regulation applicable to that Subsidiary, (iv) any after-tax gains or
         losses attributable to Asset Sales, and (v) (to the extent not included
         in clauses (i) through (iv) above) any net extraordinary gains or net
         non-cash extraordinary losses.

                  "Consolidated Total Debt" means, as at any date of
         determination, the aggregate stated balance sheet amount of all
         outstanding Indebtedness (excluding Permitted Earn Out Agreements
         entered into on or after the Closing Date) of Company and its
         Subsidiaries on a consolidated basis as determined in conformity with
         GAAP.



                                       11
<PAGE>

                  "Consolidated Working Capital" means, as at any date of
         determination, the excess of Consolidated Current Assets over
         Consolidated Current Liabilities.

                  "Consolidated Working Capital Adjustment" means, for any
         period on a consolidated basis, the amount (which may be a negative
         number) by which Consolidated Working Capital as of the beginning of
         such period exceeds (or is less than) Consolidated Working Capital as
         of the end of such period.

                  "Contingent Obligation" means, as applied to any Person, any
         direct or indirect liability, contingent or otherwise, of that Person
         (i) with respect to any Indebtedness, lease, dividend or other
         obligation of another if the primary purpose or intent thereof by the
         Person incurring the Contingent Obligation is to provide assurance to
         the obligee of such obligation of another that such obligation of
         another will be paid or discharged, or that any agreements relating
         thereto will be complied with, or that the holders of such obligation
         will be protected (in whole or in part) against loss in respect
         thereof, (ii) with respect to any letter of credit issued for the
         account of that Person or as to which that Person is otherwise liable
         for reimbursement of drawings, or (iii) under Interest Rate Agreements.
         Contingent Obligations shall include, without limitation, (a) the
         direct or indirect guaranty, endorsement (otherwise than for collection
         or deposit in the ordinary course of business), co-making, discounting
         with recourse or sale with recourse by such Person of the obligation of
         another, (b) the obligation to make take-or-pay or similar payments if
         required regardless of non-performance by any other party or parties to
         an agreement, and (c) any liability of such Person for the obligation
         of another through any agreement (contingent or otherwise) (X) to
         purchase, repurchase or otherwise acquire such obligation or any
         security therefor, or to provide funds for the payment or discharge of
         such obligation (whether in the form of loans, advances, stock
         purchases, capital contributions or otherwise) or (Y) to maintain the
         solvency or any balance sheet item, level of income or financial
         condition of another if, in the case of any agreement described under
         subclauses (X) or (Y) of this sentence, the primary purpose or intent
         thereof is as described in the preceding sentence. The amount of any
         Contingent Obligation shall be equal to the amount of the obligation so
         guaranteed or otherwise supported or, if less, the amount to which such
         Contingent Obligation is specifically limited.

                  "Continuing Director" shall mean, as of any date of
         determination, any member of the Board of Directors of Company who (i)
         was a member of such Board of Directors on the Closing Date or (ii) was
         nominated for election or elected to such Board of Directors with the
         affirmative vote (directly or indirectly) of the MDC Entities.

                  "Contractual Obligation" means, as applied to any Person, any
         provision of any Security issued by that Person or of any material
         indenture, mortgage, deed of trust, contract, undertaking, agreement or
         other instrument to which that Person is a party or by which it or any
         of its properties is bound or to which it or any of its properties is
         subject.



                                       12
<PAGE>

                  "Corporate Loan Party" means any Loan Party which is a
         corporation.

                  "CSFB" means Credit Suisse First Boston.

                  "Cutoff Date" has the meaning assigned to that term in
         subsection 2.4C(iii).

                  "Debt Tender Offer" means the offer by Company or any of its
         Subsidiaries to repurchase up to and including 100% of the outstanding
         Existing Senior Notes after the Closing Date pursuant to the Debt
         Tender Offer Materials.

                  "Debt Tender Offer Materials" means an offer to purchase and
         other consent solicitation materials relating to the Debt Tender Offer
         and any accompanying consent and letter of transmittal.

                  "Defaulting Lender" means any Lender with respect to which a
         Lender Default is in effect.

                  "Deposit Account" means a demand, time, savings, passbook or
         like account with a bank, savings and loan association, credit union or
         like organization, other than an account evidenced by a negotiable
         certificate of deposit.

                  "Designated Capital Expenditures" means Consolidated Capital
         Expenditures in an aggregate amount not in excess of $7,500,000 made
         during the period from the Closing Date to December 31, 1999, to the
         extent such Consolidated Capital Expenditures represent expenditures of
         Company and its Subsidiaries deferred from periods prior to the Closing
         Date.

                  "DIMAC" means DIMAC Marketing Corporation, a Delaware
         corporation.

                  "DIMAC Acquisition" means the transactions contemplated by the
         DIMAC Acquisition Agreement.

                  "DIMAC Acquisition Agreement" means that certain Stock
         Purchase Agreement dated as of May 17, 1998, by and between Company and
         Heritage, as in effect on the Closing Date and as such agreement may
         thereafter have been or may be amended, restated, supplemented or
         otherwise modified from time to time to the extent permitted under
         subsection 7.13A.

                  "DIMAC Shares" means the outstanding capital stock of DIMAC as
         of the Closing Date.

                  "Documentation Agent" has the meaning assigned to that term in
         the Introduction to this Agreement.

                  "Dollars" and the sign "$" mean the lawful money of the United
         States of America.



                                       13
<PAGE>

                  "Effective Date" means the date on or before October , 1998 on
         which the conditions precedent set forth in subsection 4.1 are met and
         this Agreement becomes effective.

                  "Eligible Assignee" means (A) (i) a commercial bank organized
         under the laws of the United States or any state thereof; (ii) a
         commercial bank organized under the laws of any other country or a
         political subdivision thereof; provided that (x) such bank is acting
         through a branch or agency located in the United States or (y) such
         bank is organized under the laws of a country that is a member of the
         Organization for Economic Cooperation and Development or a political
         subdivision of such country; and (iii) any other entity which is an
         "accredited investor" (as defined in Regulation D under the Securities
         Act) which extends credit or buys loans as one of its businesses
         including, but not limited to, insurance companies, mutual funds and
         lease financing companies, in each case (under clauses (i) through
         (iii) above) that is reasonably acceptable to Administrative Agent; and
         (B) any Lender and any Affiliate of any Lender and, with respect to any
         Lender that is an investment fund that invests in commercial loans, any
         other investment fund that invests in commercial loans and that is
         managed by the same investment advisor as such Lender, or by an
         Affiliate of such investment advisor; provided that no Affiliate of
         Company shall be an Eligible Assignee.

                  "Employee Benefit Plan" means any "employee benefit plan" as
         defined in Section 3(3) of ERISA which is subject to ERISA and which is
         maintained or contributed to by Company or any of its ERISA Affiliates.

                  "Environmental Claim" means any written accusation,
         allegation, notice of violation, claim, demand, abatement order or
         other order or direction (conditional or otherwise) by any governmental
         authority or any Person for any damage, including, without limitation,
         personal injury (including sickness, disease or death), tangible or
         intangible property damage, contribution, indemnity, indirect or
         consequential damages, damage to the environment, nuisance, pollution,
         contamination or other adverse effects on the environment, or for
         fines, penalties or restrictions, in each case relating to, resulting
         from or in connection with Hazardous Materials and relating to Company,
         any of its Subsidiaries, any of their respective Affiliates that are
         directly or indirectly controlled by Company, or any Facility.

                  "Environmental Laws" means all laws, statutes, ordinances,
         orders, rules, regulations, plans, policies or decrees relating to (i)
         environmental matters, including, without limitation, those relating to
         fines, injunctions, penalties, damages, contribution, cost recovery
         compensation, losses or injuries resulting from the Release or
         threatened Release of Hazardous Materials, (ii) the generation, use,
         storage, transportation or disposal of Hazardous Materials, or (iii)
         occupational safety and health, public health and safety, industrial
         hygiene or protection of wetlands, applicable to and binding upon
         Company or any of its Subsidiaries or any of their respective
         properties, including, without limitation, the Comprehensive
         Environmental Response, Compensation, and Liability Act (42 U.S.C.
         Section 9601 et seq.), the Hazardous Materials Transportation Act
         (49



                                       14
<PAGE>

         U.S.C. Section 1801 et seq.), the Resource Conservation and Recovery
         Act (42 U.S.C. Section 6901 et seq.), the Federal Water Pollution
         Control Act (33 U.S.C. Section 1251 et seq.), the Clean Air Act
         (42 U.S.C. Section 7401 et seq.), the Toxic Substances Control Act (15
         U.S.C. Section 2601 et seq.), the Federal Insecticide, Fungicide and
         Rodenticide Act (7 U.S.C. Section 136 et seq.), the Occupational
         Safety and Health Act (29 U.S.C. Section 651 et seq.) and the
         Emergency Planning and Community Right-to-Know Act (42 U.S.C. Section
         11001 et seq.), each as amended or supplemented, and any
         analogous future or present local, state and federal statutes and
         regulations promulgated pursuant thereto, each as in effect as of the
         date of determination.

                  "Equity Contribution" means the equity contribution on the
         Closing Date by Holdings of $100,000,000 in cash to Company.

                  "Equity Proceeds" means the cash proceeds (net of underwriting
         discounts and commissions and other reasonable costs associated
         therewith) from the issuance of any equity Securities of Holdings or
         Company after the Effective Date.

                  "ERISA" means the Employee Retirement Income Security Act of
         1974, as amended from time to time, and any successor statute.

                  "ERISA Affiliate" means, as applied to any Person, (i) any
         corporation which is a member of a controlled group of corporations
         within the meaning of Section 414(b) of the Internal Revenue Code of
         which that Person is a member; (ii) any trade or business (whether or
         not incorporated) which is a member of a group of trades or businesses
         under common control within the meaning of Section 414(c) of the
         Internal Revenue Code of which that Person is a member; and (iii)
         solely for purposes of obligations under Section 412 of the Internal
         Revenue Code or under the applicable sections set forth in Section
         414(t)(2) of the Internal Revenue Code, any member of an affiliated
         service group within the meaning of Section 414(m) or (o) of the
         Internal Revenue Code of which that Person, any corporation described
         in clause (i) above or any trade or business described in clause (ii)
         above is a member.

                  "ERISA Event" means (i) a "reportable event" within the
         meaning of Section 4043(c) of ERISA and the regulations issued
         thereunder with respect to any Pension Plan (excluding those for which
         the provision for 30-day notice to the PBGC has been waived by
         regulation or with respect to which no penalty will be assessed by the
         PBGC for failure to satisfy such notice requirements); (ii) the failure
         to meet the minimum funding standard of Section 412 of the Internal
         Revenue Code with respect to any Pension Plan (whether or not waived in
         accordance with Section 412(d) of the Internal Revenue Code) or the
         failure to make by its due date a required installment under Section
         412(m) of the Internal Revenue Code with respect to any Pension Plan or
         the failure to make any required contribution to a Multiemployer Plan;
         (iii) the provision by the administrator of any Pension Plan pursuant
         to Section 4041(a)(2) of ERISA of a notice of intent to terminate such
         plan in a distress termination described in Section 4041(c) of ERISA;
         (iv) the withdrawal by Company or any of its ERISA Affiliates from any
         Pension Plan with two or more contributing sponsors or the termination
         of any such Pension Plan



                                       15
<PAGE>

         resulting, in either case, in liability pursuant to Section 4063 or
         4064 of ERISA, respectively; (v) the institution by the PBGC of
         proceedings to terminate any Pension Plan pursuant to Section 4042 of
         ERISA; (vi) the imposition of liability on Company or any of its ERISA
         Affiliates pursuant to Section 4062(e) or 4069 of ERISA or by reason of
         the application of Section 4212(c) of ERISA; (vii) the withdrawal by
         Company or any of its ERISA Affiliates in a complete or partial
         withdrawal (within the meaning of Sections 4203 and 4205 of ERISA) from
         any Multiemployer Plan resulting in withdrawal liability pursuant to
         Section 4201 of ERISA, or the receipt by Company or any of its ERISA
         Affiliates of written notice from any Multiemployer Plan that it is in
         reorganization or insolvency pursuant to Section 4241 or 4245 of ERISA,
         or that it intends to terminate or has terminated under Section 4042 of
         ERISA or under Section 4041A of ERISA if such termination would result
         in liability to Company or any of its ERISA Affiliates; (viii) the
         imposition on Company or any of its ERISA Affiliates of fines,
         penalties or taxes under Chapter 43 of the Internal Revenue Code or
         under Section 409 or 502(c), (i) or (l) or 4071 of ERISA in respect of
         any Employee Benefit Plan; (ix) the disqualification by the Internal
         Revenue Service of any Pension Plan (or any other Employee Benefit Plan
         intended to be qualified under Section 401(a) of the Internal Revenue
         Code) under Section 401(a) of the Internal Revenue Code, or the
         determination by the Internal Revenue Service that any trust forming
         part of any Pension Plan fails to qualify for exemption from taxation
         under Section 501(a) of the Internal Revenue Code; or (x) the
         imposition of a Lien pursuant to Section 401(a)(29) or 412(n) of the
         Internal Revenue Code or pursuant to ERISA with respect to any Pension
         Plan.

                  "Eurocurrency Reserve Requirements" means, for each Interest
         Period for each Eurodollar Rate Loan, the highest reserve percentage
         applicable to any Lender during such Interest Period under regulations
         issued from time to time by the Board of Governors of the Federal
         Reserve System or any successor for determining the maximum reserve
         requirement (including, without limitation, any emergency, supplemental
         or other marginal reserve requirement), with respect to liabilities or
         assets consisting of or including Eurocurrency liabilities having a
         term equal to such Interest Period.

                  "Eurodollar Base Rate" means the rate per annum determined by
         Administrative Agent at approximately 11:00 A.M. (London time) on the
         date which is two Business Days prior to the beginning of the relevant
         Interest Period (as specified in the applicable Notice of Borrowing) by
         reference to the British Bankers' Association Interest Settlement Rates
         for deposits in Dollars (as set forth by any service selected by
         Administrative Agent which has been nominated by the British Bankers'
         Association as an authorized information vendor for the purpose of
         displaying such rates) for a period equal to such Interest Period;
         provided that, to the extent that an interest rate is not ascertainable
         pursuant to the foregoing provisions of this definition, the
         "Eurodollar Base Rate" shall be the interest rate per annum determined
         by Administrative Agent to be the average of the rates per annum at
         which deposits in Dollars are offered for such relevant Interest Period
         to major banks in the London interbank market in London, England by the
         Reference Lenders at approximately 11:00 A.M. (London time) on the date
         which is two Business Days prior to the beginning of such Interest
         Period. If any of the Reference Lenders shall be unable or shall
         otherwise fail to supply such rates to Administrative



                                       16


<PAGE>

         Agent upon its request, the rate of interest shall be determined on the
         basis of the quotations of the remaining Reference Lender.

                  "Eurodollar Rate Loans" means Loans bearing interest at rates
         determined by reference to the Reserve Adjusted Eurodollar Rate as
         provided in subsection 2.2A.

                  "Event of Default" means each of the events set forth in
         Section 8.

                  "Exchange Act" means the Securities Exchange Act of 1934, as
         amended from time to time, and any successor statute.

                  "Existing AmeriComm Credit Agreement" means that certain
         Credit Agreement dated as of June 28, 1996 by and among AmeriComm, the
         guarantors named therein, the lenders party thereto, and Heller
         Financial, Inc., as agent, as amended to the Closing Date and as such
         agreement may have been or may be further amended, supplemented or
         otherwise modified from time to time.

                  "Existing Credit Agreement" has the meaning assigned to that
         term in the Recitals to this Agreement.

                  "Existing Lenders" means the "Lenders" party to the Existing
         Credit Agreement on the Effective Date immediately before the
         effectiveness hereof.

                  "Existing Letters of Credit" has the meaning assigned to that
         term in subsection 3.1.

                  "Existing Loan" or "Existing Loans" means, as the context
         requires, one or more of the Existing Term A Loans, Existing Term B
         Loans, Existing Term C Loans, or Existing Revolving Loans or any
         combination thereof.

                  "Existing Revolving Loan" or "Existing Revolving Loans" means
         Revolving Loans (as defined in the Existing Credit Agreement)
         outstanding on the Effective Date.

                  "Existing Senior Notes" means AmeriComm's $100,000,000 in
         original aggregate principal amount of 11-5/8% Senior Notes due 2002,
         Series B issued pursuant to the Existing Senior Note Indenture.

                  "Existing Senior Note Indenture" means that certain Indenture
         dated as of June 15, 1996 pursuant to which the Existing Senior Notes
         were issued by AmeriComm, as such Indenture may heretofore have been or
         hereafter may be amended, supplemented or otherwise modified from time
         to time to the extent permitted under subsection 7.13A.

                  "Existing TCW Notes" means the $35,000,000 in original
         aggregate principal amount of AmeriComm Holdings' 12-1/2% Senior Notes
         due April 24, 2003.

                  "Existing Term A Loan" or "Existing Term A Loans" means the
         Term A



                                       17
<PAGE>

         Loans (as defined in the Existing Credit Agreement) outstanding on the
         Effective Date.

                  "Existing Term B Loan" or "Existing Term B Loans" means the
         Term B Loans (as defined in the Existing Credit Agreement) outstanding
         on the Effective Date.

                  "Existing Term C Loan" or "Existing Term C Loans" means the
         Term C Loans (as defined in the Existing Credit Agreement) outstanding
         on the Effective Date.

                  "Existing Term Loans" means the Existing Term A Loans, the
         Existing Term B Loans and the Existing Term C Loans.

                  "Facilities" means any and all real property (including,
         without limitation, all buildings, fixtures or other improvements
         located thereon) now, hereafter or heretofore owned, leased, operated
         or used by Company or any of its Subsidiaries (but only as to portions
         of buildings actually leased or used) or any of their respective
         predecessors or any of their respective Affiliates that are directly or
         indirectly controlled by Company.

                  "Federal Funds Effective Rate" means, for any period, a
         fluctuating interest rate equal for each day during such period to the
         weighted average of the rates on overnight Federal funds transactions
         with members of the Federal Reserve System arranged by Federal funds
         brokers, as published for such day (or, if such day is not a Business
         Day, for the next preceding Business Day) by the Federal Reserve Bank
         of New York, or, if such rate is not so published for any day which is
         a Business Day, the average of the quotations for such day on such
         transactions received by Administrative Agent from three Federal funds
         brokers of recognized standing selected by Administrative Agent.

                  "First Amendment" means that certain First Amendment to Credit
         Agreement dated as of July 28, 1998, by and among Company, Holdings,
         Administrative Agent, Arranger, Syndication Agent and Lenders.

                  "First Priority" means, with respect to any Lien purported to
         be created in any Collateral pursuant to any Collateral Document, that
         such Lien is the most senior Lien (other than Permitted Encumbrances
         and other Liens permitted pursuant to subsection 7.2A to the extent not
         perfected by filing of any UCC financing statements) to which such
         Collateral is subject.

                  "First Union" means First Union National Bank.

                  "Fiscal Quarter" means a fiscal quarter of a Fiscal Year.

                  "Fiscal Year" means the fiscal year of Holdings and its
         Subsidiaries ending on December 31 of each calendar year.

                  "Flood Hazard Property" means a Mortgaged Property located in
         an area designated by the Federal Emergency Management Agency as having
         special flood or



                                       18
<PAGE>

         mud slide hazards.

                  "Funding and Payment Office" means the office of
         Administrative Agent located at 11 Madison Avenue, New York, New York
         10010 (or such office of Administrative Agent or any successor
         Administrative Agent specified by Administrative Agent or such
         successor Administrative Agent in a written notice to Loan Parties and
         Lenders).

                  "Funding Date" means the date of the funding of a Loan.

                  "GAAP" means, subject to the limitations on the application
         thereof set forth in subsection 1.2, generally accepted accounting
         principles set forth in opinions and pronouncements of the Accounting
         Principles Board of the American Institute of Certified Public
         Accountants and statements and pronouncements of the Financial
         Accounting Standards Board or in such other statements by such other
         entity as may be approved by a significant segment of the accounting
         profession, in each case as the same are applicable to the
         circumstances as of the date of determination and specifically, terms
         used herein applicable to Company and its Subsidiaries defined by
         reference to GAAP shall give effect to the subtraction of minority
         interests.

                  "Governmental Authorization" means any permit, license,
         authorization, plan, directive, consent order or consent decree of or
         from any federal, state or local governmental authority, agency or
         court.

                  "Guaranty" means, individually, the Subsidiary Guaranty, the
         Holdings Guaranty or any other guaranty of the Obligations, and
         "Guaranties" means, collectively, the Subsidiary Guaranty, the Holdings
         Guaranty and each other guaranty of the Obligations.

                  "Guarantor" means, individually, the Subsidiary Guarantors,
         Holdings or any other guarantor of the Obligations, and "Guarantors"
         means, collectively, the Subsidiary Guarantors, Holdings and each other
         guarantor of the Obligations.

                  "Hazardous Materials" means (i) any chemical, material or
         substance defined as or included in the definition of "hazardous
         substances", "hazardous wastes", "hazardous materials", "extremely
         hazardous waste", "restricted hazardous waste", "infectious waste",
         "toxic substances" or any other formulations intended to define, list
         or classify substances by reason of deleterious properties such as
         ignitability, corrosivity, reactivity, carcinogenicity, toxicity,
         reproductive toxicity, "TCLP toxicity" or "EP toxicity" or words of
         similar import under any applicable Environmental Laws; (ii) any oil,
         petroleum, petroleum fraction or petroleum derived substance; (iii) any
         drilling fluids, produced waters and other wastes associated with the
         exploration, development or production of crude oil, natural gas or
         geothermal resources; (iv) any flammable substances or explosives; (v)
         any radioactive materials; (vi) asbestos in any form; (vii) urea
         formaldehyde foam insulation; (viii) electrical equipment which
         contains any oil or dielectric fluid containing levels of
         polychlorinated biphenyls in excess of fifty


                                       19
<PAGE>

         parts per million; (ix) pesticides; and (x) any other chemical,
         material or substance, exposure to which is prohibited, limited or
         regulated by any governmental authority.

                  "Heritage" means Heritage Media Corporation, a Delaware
         corporation.

                  "Holdings" has the meaning assigned to that term in the
         introduction to this Agreement.

                  "Holdings Guaranty" means the Holdings Guaranty, substantially
         in the form of Exhibit X annexed hereto, executed and delivered by
         Holdings on the Closing Date, as such Holdings Guaranty may heretofore
         have been or hereafter may be amended, restated, supplemented or
         otherwise modified from time to time.

                  "Holdings Note Exchange Offer" means the offer by Holdings to
         the holders of outstanding existing Holdings Notes or outstanding
         existing Holdings PIK Notes, to exchange such existing Holdings Notes
         or existing Holdings PIK Notes for "Series B Notes" in accordance with
         (and as such term is defined in) the terms of the Holdings Note
         Indenture.

                  "Holdings Note Indenture" means that certain Indenture dated
         as of October 22, 1998 by and among Holdings and Wilmington Trust
         Company, as trustee.

                  "Holdings Note Purchase Agreement" means that certain Purchase
         Agreement dated as of October 22, 1998 pursuant to which the Holdings
         Notes were issued by Holdings, as such agreement has been amended since
         the Effective Date and as such Indenture may have been further amended,
         supplemented or otherwise modified from time to time to the extent
         permitted under subsection 7.13A.

                  "Holdings Notes" means (i) $30,000,000 in original aggregate
         principal amount of Holdings' 15 1/2% Senior Notes due 2009, issued
         pursuant to the Holdings Note Indenture and (ii) any notes issued
         pursuant to the Holdings Note Exchange Offer in accordance with the
         Holdings Note Indenture to replace any notes issued pursuant to clause
         (i).

                  "Holdings PIK Notes" means (i) any promissory notes issued by
         Holdings in favor of the holders of the Holdings Notes, pursuant to the
         Holdings Notes to evidence the payment of interest thereunder; (ii) any
         additional promissory notes issued by Holdings to the holders of any
         notes issued pursuant to clause (i) to evidence the payment of interest
         thereunder; and (iii) any notes issued pursuant to the Holdings Note
         Exchange Offer in accordance with the Holdings Note Indenture to
         replace any notes issued pursuant to clauses (i) or (ii).

                  "Improvements" means all buildings, structures, fixtures,
         tenant improvements, and other improvements of any kind and description
         now or hereafter located in or on or attached to any land that is a
         Real Property Asset, including all building materials,
         water sanitary and storm sewers, drainage, electricity, steam, gas,
         telephone and other utility ,



                                       20
<PAGE>

         facilities, parking areas, roads, driveways, walks and other site
         improvements; and all additions and betterments there to and all
         renewals, substitutions and replacements thereof.

                  "Indebtedness" means, as applied to any Person, (i) all
         indebtedness for borrowed money, (ii) that portion of obligations with
         respect to Capital Leases that is properly classified as a liability on
         a balance sheet in conformity with GAAP, (iii) notes payable and drafts
         accepted representing extensions of credit whether or not representing
         obligations for borrowed money (other than accounts payable incurred in
         the ordinary course of business and accrued expenses incurred in the
         ordinary course of business), (iv) any obligation owed for all or any
         part of the deferred purchase price of property or services (excluding
         any such obligations incurred under ERISA and other trade payables
         incurred in the ordinary course of business), including amounts payable
         under Permitted Earn Out Agreements, and (v) all indebtedness secured
         by any Lien on any property or asset owned or held by that Person
         regardless of whether the indebtedness secured thereby shall have been
         assumed by that Person or is nonrecourse to the credit of that Person.
         Obligations under Interest Rate Agreements and Currency Agreements
         constitute Contingent Obligations and not Indebtedness.

                  "Indemnitee" has the meaning assigned to that term in
         subsection 10.3.

                  "Insurance Proceeds" has the meaning assigned to that term in
         subsec- tion 2.4B(iii)(d).

                  "Interest Coverage Ratio" has the meaning assigned to that
         term in subsec- tion 7.6.

                  "Interest Payment Date" means (i) with respect to any Base
         Rate Loan, the last Business Day in each of March, June, September and
         December of each year, commencing on September 30, 1998, and (ii) with
         respect to any Eurodollar Rate Loan, the last day of each Interest
         Period applicable to such Loan; provided that in the case of each
         Interest Period of longer than three months, "Interest Payment Date"
         shall also include the date that is three months after the commencement
         of such Interest Period.

                  "Interest Period" has the meaning assigned to that term in
         subsection 2.2B.

                  "Interest Rate Agreement" means any interest rate swap
         agreement, interest rate cap agreement, interest rate collar agreement
         or other similar agreement or arrangement designed to hedge Company or
         any of its Subsidiaries against fluctuations in interest rates.

                  "Interest Rate Determination Date" means each date for
         calculating the Reserve Adjusted Eurodollar Rate, for purposes of
         determining the interest rate in respect of an Interest Period. The
         Interest Rate Determination Date for purposes of calculating the
         Reserve Adjusted Eurodollar Rate shall be the second Business Day prior
         to the first day of the related Interest Period.



                                       21
<PAGE>

                  "Internal Revenue Code" means the Internal Revenue Code of
         1986, as amended to the date hereof and from time to time hereafter.

                  "Investment" means (i) any direct or indirect purchase or
         other acquisition by Company or any of its Subsidiaries of, or of a
         beneficial interest in, stock or other Securities of any other Person
         (other than a Person that, prior to such purchase or acquisition, was a
         wholly-owned Subsidiary of Company), or (ii) any direct or indirect
         loan, advance (other than advances to employees for moving,
         entertainment and travel expenses, drawing accounts and similar
         expenditures in the ordinary course of business) or capital
         contribution by Company or any of its Subsidiaries to any other Person
         other than a wholly-owned Subsidiary of Company, including all
         indebtedness and accounts receivable acquired from that other Person
         that are not current assets or did not arise from sales to that other
         Person in the ordinary course of business; provided, however, that the
         term "Investment" shall not include (a) current trade and customer
         accounts receivable for goods furnished or services rendered in the
         ordinary course of business and payable in accordance with customary
         trade terms, (b) advances and prepayments to suppliers for goods and
         services in the ordinary course of business, (c) stock or other
         securities acquired in connection with the satisfaction or enforcement
         of Indebtedness or claims due or owing to Company or any of its
         Subsidiaries or as security for any such Indebtedness or claims, (d)
         Cash held in Deposit Accounts with banks, trust companies and Lenders
         and (e) shares in a mutual fund that invests solely in Cash
         Equivalents. The amount of any Investment shall be the original cost of
         such Investment plus the cost of all additions thereto, without any
         adjustments for increases or decreases in value, or write-ups,
         write-downs or write-offs with respect to such Investment.

                  "Issuing Lender" means, with respect to any Letter of Credit,
         the Lender which agrees or is otherwise obligated to issue such Letter
         of Credit, determined as provided in subsection 3.1B(ii).

                  "Joint Venture" means a joint venture, partnership or other
         similar arrangement, whether in corporate, partnership or other legal
         form; provided that in no event shall any corporate Subsidiary of any
         Person be considered to be a Joint Venture to which such Person is a
         party.

                  "Landlord Consent and Estoppel" means, with respect to any
         Leasehold Property, a letter, certificate or other instrument in
         writing from the lessor under the related lease, in form and substance
         acceptable to Administrative Agent in its reasonable discretion.

                  "Leasehold Property" means any leasehold interest of any Loan
         Party as lessee under any lease of real property, other than any such
         leasehold interest designated from time to time by Administrative Agent
         in its sole discretion as not being required to be included in the
         Collateral.

                  "Lender" and "Lenders" means the persons identified as
         "Lenders" and



                                       22
<PAGE>

         listed on the signature pages of this Agreement, together with their
         successors and permitted assigns pursuant to subsection 10.1, and the
         term "Lenders" shall include Swing Line Lender unless the context
         otherwise requires; provided that the term "Lenders", when used in the
         context of a particular Commitment, shall mean Lenders having that
         Commitment. To the extent the context so requires, the terms "Lender"
         and "Lenders" shall include "Lenders" under and as defined in, the
         Existing Credit Agreement.

                  "Lender Default" means (i) the refusal (which has not been
         retracted) of a Lender to make available its portion of any Loans
         (including any Revolving Loans made to pay Refunded Swing Line Loans or
         to reimburse drawings under Letters of Credit) in accordance with
         subsection 2.1A or its portion of any unreimbursed drawing or payment
         under a Letter of Credit in accordance with subsection 3.3C or (ii) a
         Lender having notified Company and/or Administrative Agent in writing
         that it does not intend to comply with its obligations under subsection
         2.1 or subsections 3.1C, 3.3B or 3.3C, as a result of any takeover of
         such Lender by any regulatory authority or agency.

                  "Lending Office" means, as to any Lender, the office or
         offices of such Lender specified as the "Lending Office" on Schedule
         2.1, or such other office or offices as such Lender may from time to
         time notify Company and Administrative Agent.

                  "Letter of Credit" or "Letters of Credit" means Commercial
         Letters of Credit and Standby Letters of Credit issued or to be issued
         by Issuing Lenders for the account of Company pursuant to subsection
         3.1.

                  "Letter of Credit Usage" means, as at any date of
         determination, the sum of (i) the maximum aggregate amount which is or
         at any time thereafter may become available for drawing under all
         Letters of Credit then outstanding plus (ii) the aggregate amount of
         all drawings under Letters of Credit honored by Issuing Lenders and not
         theretofore reimbursed by Company (including any such reimbursement out
         of the proceeds of Revolving Loans pursuant to subsection 3.3B).

                  "Leverage Ratio" has the meaning assigned to that term in
         subsection 7.6.

                  "Lien" means any lien, mortgage, pledge, assignment, security
         interest, fixed or floating charge or encumbrance of any kind
         (including any conditional sale or other title retention agreement, any
         lease in the nature thereof, and any agreement to give any security
         interest) and any option, trust or other preferential arrangement
         having the practical effect of any of the foregoing.

                  "Loan" or "Loans" means, as the context requires, one or more
         of the Term Loans, Revolving Loans, and Swing Line Loans or any
         combination thereof.

                  "Loan Documents" means this Agreement, the Notes, the Letters
         of Credit (and any applications for, or reimbursement agreements or
         other documents or certificates executed by Company in favor of an
         Issuing Lender relating to, the Letters of



                                       23
<PAGE>

         Credit), the Guaranties, the Collateral Documents and the
         Acknowledgement and Consent.

                  "Loan Parties" means Company, Holdings and each Subsidiary
         Guarantor.

                  "Management Fees" means the fees payable by Holdings or any of
         its Subsidiaries pursuant to the Management Services Agreement.

                  "Management Services Agreement" means that certain Advisory
         Services Agreement, dated as of the Closing Date between an Affiliate
         of the MDC Entities and Holdings and/or any of its Subsidiaries as in
         effect on the Closing Date and as it may heretofore have been or
         hereafter may be amended, restated, supplemented or otherwise modified
         from time to time in accordance with the provisions of subsection
         7.13A.

                  "Margin Stock" has the meaning assigned to that term in
         Regulation U of the Board of Governors of the Federal Reserve System as
         in effect from time to time.

                  "Material Adverse Effect" means (i) a material adverse effect
         upon the business, operations, properties, assets, condition (financial
         or otherwise) or prospects of Holdings and its Subsidiaries, taken as a
         whole, (ii) the material impairment of the ability of any Loan Party to
         perform the Obligations and (iii) a material adverse effect upon the
         legality, validity, binding effect or enforceability against a Loan
         Party of a Loan Document to which it is a party; provided that
         consummation of the DIMAC Acquisition in accordance with the terms of
         the DIMAC Acquisition Agreement and consummation of the AmeriComm
         Acquisition in accordance with the terms of the AmeriComm Acquisition
         Agreement shall not be deemed to have a Material Adverse Effect for
         purposes of subsection 5.4.

                  "MDC Entities" means McCown De Leeuw & Co. IV, L.P., a
         California limited partnership, McCown De Leeuw & Co. IV Associates,
         L.P., a California limited partnership, and Delta Fund LLC, a
         California limited liability company.

                  "Merger Corp." means DMAC Merger Corp., a Delaware
         corporation.

                  "Mortgage" means (i) a security instrument (whether designated
         as a deed of trust or a mortgage or by any similar title) executed and
         delivered by any Loan Party, substantially in the form of Exhibit XX
         annexed hereto or in such other form as may be approved by
         Administrative Agent in its sole discretion, in each case with such
         changes thereto as may be recommended by Administrative Agent's local
         counsel based on local laws or customary local mortgage or deed of
         trust practices, or (ii) at Administrative Agent's option, in the case
         of an Additional Mortgaged Property (as defined in subsection 6.12), an
         amendment to an existing Mortgage, in form satisfactory to
         Administrative Agent, adding such Additional Mortgaged Property to the
         Real Property Assets encumbered by such existing Mortgage, in either
         case as such security instrument or amendment may heretofore have been
         or hereafter may be amended, supplemented or otherwise modified from
         time to time. "Mortgages" means all such instruments,



                                       24
<PAGE>

         including the Closing Date Mortgages and any Additional Mortgages (as
         defined in subsection 6.12), collectively.

                  "Mortgaged Property" means a Closing Date Mortgaged Property
         or an Additional Mortgaged Property (as defined in subsection 6.12).

                  "Multiemployer Plan" means a "multiemployer plan", as defined
         in Section 4001(a)(3) of ERISA which is subject to Title IV of ERISA,
         to which Company or any of its ERISA Affiliates is contributing or to
         which Company or any of its ERISA Affiliates has an obligation to
         contribute.

                  "Net Cash Proceeds" means, with respect to any Asset Sale,
         Cash Proceeds of such Asset Sale net of bona fide direct costs of sale
         including, without limitation, (i) income taxes reasonably estimated to
         be actually payable as a result of such Asset Sale within two years of
         the date of receipt of such Cash Proceeds, (ii) transfer, sales, use
         and other taxes payable in connection with such Asset Sale, (iii)
         payment of the outstanding principal amount of, premium or penalty, if
         any, and interest on any Indebtedness (other than the Loans) that is
         secured by a Lien on the stock or assets in question and that is
         required to be repaid under the terms thereof as a result of such Asset
         Sale, and (iv) financial advisor's commissions and reasonable fees and
         expenses of counsel and other advisors in connection with such Asset
         Sale.

                  "New Lender" means any Lender which is a party to this
         Agreement on the Effective Date which is not an Existing Lender.

                  "Non-Defaulting Lender" means and includes each Lender other
         than a Defaulting Lender.

                  "Notes" means one or more of the Term Notes, Revolving Notes
         or Swing Line Note or any combination thereof.

                  "Notice of Borrowing" means a notice in the form of Exhibit I
         annexed hereto delivered by Company to Administrative Agent pursuant to
         subsection 2.1B with respect to a proposed borrowing.

                  "Notice of Conversion/Continuation" means a notice
         substantially in the form of Exhibit II annexed hereto delivered by
         Company to Administrative Agent pursuant to subsection 2.2D with
         respect to a proposed conversion or continuation of the applicable
         basis for determining the interest rate with respect to the Loans
         specified therein.

                  "Notice of Issuance of Letter of Credit" means a notice in the
         form of Exhibit III annexed hereto delivered by Company to
         Administrative Agent pursuant to subsection 3.1B(i) with respect to the
         proposed issuance of a Letter of Credit.

                  "Obligations" means all obligations of every nature of each
         Loan Party from time to time owed to Agents, Lenders or any of them
         under the Loan Documents,



                                       25
<PAGE>

         whether for principal, interest, reimbursement of amounts drawn under
         Letters of Credit or payments for early termination of Interest Rate
         Agreements, fees, expenses, indemnification or otherwise.

                  "Officer's Certificate" means, with respect to any Person, a
         certificate executed on behalf of such Person (x) if such Person is a
         partnership, by its chairman of the Board (if an officer) or chief
         executive officer or by the chief financial officer of its general
         partner and (y) if such Person is a corporation, on behalf of such
         corporation by its chairman of the board (if an officer) or chief
         executive officer or its chief financial officer or vice president;
         provided that every Officer's Certificate with respect to the
         compliance with a condition precedent to the making of any Loans
         hereunder shall include (i) a statement that the officer or officers
         making or giving such Officer's Certificate have read such condition
         and any definitions or other provisions contained in this Agreement
         relating thereto, (ii) a statement that, in the opinion of the signer
         or signers, they have made or have caused to be made such examination
         or investigation as is necessary to enable them to express an informed
         opinion as to whether or not such condition has been complied with, and
         (iii) a statement as to whether, in the opinion of the signer or
         signers, such condition has been complied with.

                  "Operating Lease" means, as applied to any Person, any lease
         (including, without limitation, leases that may be terminated by the
         lessee at any time) of any property (whether real, personal or mixed)
         that is not a Capital Lease other than any such lease under which that
         Person is the lessor.

                  "Other Investors" means such Persons other than the MDC
         Entities as shall hold equity interests in Holdings on or prior to the
         Closing Date.

                  "Partnership Loan Party" means any Loan Party which is a
         limited partnership.

                  "PBGC" means the Pension Benefit Guaranty Corporation
         established pursuant to Section 4002 of ERISA (or any successor
         thereto).

                  "Pension Plan" means any Employee Benefit Plan, other than a
         Multiemployer Plan, which is subject to Title IV of ERISA.

                  "Permitted Earn Out Agreements" means (i) the agreements
         containing the earn out arrangements described on Schedule 1.1 annexed
         hereto and (ii) any agreement by Company to pay the seller or sellers
         of any Person or assets acquired in accordance with the provisions of
         subsection 7.7(vii) at any time following the consummation of such
         acquisition by reference to the financial performance of the Person or
         assets so acquired.



                                       26
<PAGE>

                  "Permitted Encumbrances" means the following types of Liens:

                           (i) Liens for taxes, assessments or governmental
                  charges or claims the payment of which is not, at the time,
                  required by subsection 6.3;

                           (ii) statutory Liens of landlords, statutory Liens of
                  carriers, warehousemen, mechanics and materialmen and other
                  Liens imposed by law (other than any such Lien imposed
                  pursuant to Section 401(a)(29) or 412(n) of the Internal
                  Revenue Code or by ERISA) incurred in the ordinary course of
                  business for sums not yet delinquent or being contested in
                  good faith, if such reserve or other appropriate provision, if
                  any, as shall be required by GAAP shall have been made
                  therefor;

                           (iii) Liens incurred or deposits made in the ordinary
                  course of business in connection with workers' compensation,
                  unemployment insurance and other types of social security, or
                  to secure the performance of tenders, statutory obligations,
                  surety and appeal bonds, bids, leases, government contracts,
                  trade contracts, performance and return-of-money bonds and
                  other similar obligations (exclusive of obligations for the
                  payment of borrowed money);

                           (iv) any attachment or judgment Lien not constituting
                  an Event of Default under subsection 8.8;

                           (v) leases or subleases granted to others not
                  interfering in any material respect with the ordinary conduct
                  of the business of Company or any of its Subsidiaries;

                           (vi) easements, rights-of-way, restrictions, minor
                  defects, encroachments or irregularities in title and other
                  similar charges or encumbrances not interfering in any
                  material respect with the ordinary conduct of the business of
                  Company or any of its Subsidiaries and encumbrances set forth
                  on the title reports delivered to Administrative Agent (i) on
                  or before the Closing Date pursuant to subsection 4.1H(v) of
                  the Existing Credit Agreement and (ii) on or before the
                  Effective Date pursuant to subsection 4.1P of this Agreement;

                           (vii) any (a) interest or title of a lessor or
                  sublessor under any Capital Lease permitted by subsection
                  7.1(iv) or any operating lease not prohibited by this
                  Agreement, (b) restriction or encumbrance that the interest or
                  title of such lessor or sublessor may be subject to, or (c)
                  subordination of the interest of the lessee or sublessee under
                  such lease to any restriction or encumbrance referred to in
                  the preceding clause (b);

                           (viii) Liens arising from filing UCC financing
                  statements relating solely to leases permitted by this
                  Agreement;

                           (ix) Liens in favor of customs and revenue
                  authorities arising as a



                                       27
<PAGE>

                  matter of law to secure payment of customs duties in
                  connection with the importation of goods;

                           (x) deposits in the ordinary course of business to
                  secure liabilities to insurance carriers, lessors, utilities
                  and other service providers; and

                           (xi) bankers liens and rights of setoff with respect
                  to customary depository arrangements entered into in the
                  ordinary course of business.

                  "Permitted Seller Paper" means any Indebtedness of Company or
         Holdings incurred in connection with any acquisition consummated in
         accordance with the provisions of subsection 7.7(vii) and payable to
         the seller in connection therewith, evidenced by a promissory note
         substantially in the form of Exhibit XIX hereto.

                  "Person" means and includes natural persons, corporations,
         limited partnerships, limited liability companies, general
         partnerships, joint stock companies, Joint Ventures, associations,
         companies, trusts, banks, trust companies, land trusts, business trusts
         or other organizations, whether or not legal entities, and governments
         and agencies and political subdivisions thereof.

                  "Phase II Term B Loans" means a portion of the Term B Loans,
         in an aggregate principal amount not exceeding $10,000,000, that may be
         borrowed by Company on the Effective Date.

                  "Phase II Term C Loans" means a portion of the Term C Loans,
         in an aggregate principal amount not exceeding $35,000,000, that may be
         borrowed by Company on the Effective Date.

                  "Phase II Term Loans" means the Phase II Term B Loans and the
         Phase II Term C Loans, collectively.

                  "Pledge Agreement" means that certain Pledge Agreement entered
         into by and among Holdings, Company, Subsidiary Guarantors and
         Administrative Agent on and as of the Closing Date, or pursuant to
         subsection 6.9, substantially in the form of Exhibit XI annexed hereto
         as such Pledge Agreement may heretofore have been or hereafter may be
         amended, restated, supplemented or otherwise modified from time to
         time.

                  "Potential Event of Default" means a condition or event that,
         after notice or after any applicable grace period has lapsed, or both,
         would constitute an Event of Default.

                  "Prime Rate" means the rate of interest per annum publicly
         announced from time to time by CSFB as its prime commercial lending
         rate in effect at its principal office in New York City. The Prime Rate
         is a reference rate and does not necessarily represent the lowest or
         best rate actually charged to any customer. CSFB or any other Lender
         may make commercial loans or other loans at rates of interest at, above
         or below the Prime



                                       28
<PAGE>

         Rate.

                  "Pro Forma Basis" means, with respect to compliance with any
         test or covenant hereunder, compliance with such covenant or test after
         giving effect to any proposed acquisition or other action which
         requires compliance on a pro forma basis (including pro forma
         adjustments arising out of events which are directly attributable to a
         specific transaction, are factually supportable and are expected to
         have a continuing impact, in each case determined on a basis consistent
         with Article 11 of Regulation S-X of the Securities Act and as
         interpreted by the staff of the Securities and Exchange Commission
         prior to December 1996 which would include cost savings resulting from
         head count reductions, closure of facilities and similar restructuring
         charges, which pro forma adjustments shall be certified by the chief
         financial officer of Company), using, for purposes of determining such
         compliance, the historical financial statements of all entities or
         assets so acquired or to be acquired and the consolidated financial
         statements of Company and its Subsidiaries which shall be reformulated
         as if such acquisition or other action, and any acquisitions which have
         been consummated during the period, and any Indebtedness or other
         liabilities incurred in connection with any such acquisition had been
         consummated at the beginning of such period and assuming that such
         Indebtedness bears interest during any portion of the applicable
         measurement period prior to the relevant acquisition at the weighted
         average of the interest rates applicable to outstanding Loans during
         such period, and otherwise in conformity with certain procedures to be
         agreed upon between Administrative Agent and Company.

                  "Pro Rata Share" means (i) with respect to all payments,
         computations and other matters relating to the Term A Loan Commitment
         or the Term A Loan of any Lender, the percentage obtained by dividing
         (x) the Term A Loan Exposure of that Lender by (y) the aggregate Term A
         Loan Exposure of all Lenders; (ii) with respect to all payments,
         computations and other matters relating to the Term B Loan Commitment
         or the Term B Loan of any Lender, the percentage obtained by dividing
         (x) the Term B Loan Exposure of that Lender by (y) the aggregate Term B
         Loan Exposure of all Lenders; (iii) with respect to all payments,
         computations and other matters relating to the Term C Loan Commitment
         or the Term C Loan of any Lender, the percentage obtained by dividing
         (x) the Term C Loan Exposure of that Lender by (y) the aggregate Term C
         Loan Exposure of all Lenders; (iv) with respect to all payments,
         computations and other matters relating to the Revolving Loan
         Commitment or the Revolving Loans of any Lender or any Letters of
         Credit issued by any Lender or any participations purchased by any
         Lender therein or in any Swing Line Loans, the percentage obtained by
         dividing (x) the Revolving Loan Exposure of that Lender by (y) the
         aggregate Revolving Loan Exposure of all Lenders; and (v) for all other
         purposes with respect to each Lender, the percentage obtained by
         dividing (x) the sum of the Term Loan Exposure of that Lender
         and the Revolving Loan Exposure of that Lender by (y) the sum of the
         aggregate Term Loan Exposure of all Lenders and the aggregate Revolving
         Loan Exposure of all Lenders; in any such case as the applicable
         percentage may be adjusted by assignments permitted pursuant to
         subsection 10.1. The Pro Rata Share of each Lender as of the Effective
         Date for purposes of each of clauses (i), (ii), (iii) and (iv) of the
         preceding sentence and Section 2.1F hereof is set forth opposite the
         name of that Lender in



                                       29
<PAGE>

         Schedule 2.1 annexed hereto.

                  "Projections" has the meaning assigned to that term in
         subsection 5.3B.

                  "Purchasing Lender" has the meaning assigned to that term in
         subsection 2.1F.

                  "Real Property Asset" means, at any time of determination, any
         interest then owned by any Loan Party in any real property.

                  "Recorded Leasehold Interest" means a Leasehold Property with
         respect to which a Record Document (as hereinafter defined) has been
         recorded in all places necessary or desirable, in Administrative
         Agent's reasonable judgment, to give constructive notice of such
         Leasehold Property to third-party purchasers and encumbrancers of the
         affected real property. For purposes of this definition, the term
         "Record Document" means, with respect to any Leasehold Property, (a)
         the lease evidencing such Leasehold Property or a memorandum thereof,
         executed and acknowledged by the owner of the affected real property,
         as lessor, or (b) if such Leasehold Property was acquired or subleased
         from the holder of a Recorded Leasehold Interest, the applicable
         assignment or sublease document, executed and acknowledged by such
         holder, in each case in form sufficient to give such constructive
         notice upon recordation and otherwise in form reasonably satisfactory
         to Administrative Agent.

                  "Reference Lenders" means (i) CSFB, (ii) UBS or (iii) First
         Union, or, in lieu thereof, another Lender from time to time determined
         by Administrative Agent with the consent of Company.

                  "Refunded Swing Line Loans" has the meaning assigned to that
         term in subsection 2.1A(iv).

                  "Register" has the meaning assigned to that term in subsection
         2.1D.

                  "Regulation D" means Regulation D of the Board of Governors of
         the Federal Reserve System, as in effect from time to time.

                  "Reimbursement Date" has the meaning assigned to that term in
         subsection 3.3B.

                  "Related Agreements" means, collectively, the DIMAC
         Acquisition Agreement, the AmeriComm Acquisition Agreement, the
         Stockholders Agreement, the Certificate of Merger, the Debt Tender
         Offer Materials, the Management Services Agreement, the Senior
         Subordinated Note Indenture, the Senior Subordinated Notes, the
         Holdings Note Purchase Agreement, the Holdings Note Indenture, the
         Holdings Notes, the Holdings PIK Notes and any document pursuant to
         which Subordinated Indebtedness is issued or otherwise incurred after
         the date of this Agreement and any other documents relating to any of
         the foregoing.



                                       30
<PAGE>

                  "Release" means any release, spill, emission, leaking,
         pumping, pouring, injection, escaping, deposit, disposal, discharge,
         dispersal, dumping, leaching or migration of Hazardous Materials into
         the indoor or outdoor environment (including, without limitation, the
         abandonment or disposal of any barrels, containers or other closed
         receptacles containing any Hazardous Materials), or into or out of any
         Facility, including the movement of any Hazardous Material through the
         air, soil, surface water, groundwater or property.

                  "Required Prepayment Date" has the meaning assigned to that
         term in subsection 2.4C(iii).

                  "Requisite Class Lenders" means, at any time of determination
         (i) for the Class of Lenders having Term A Loan Exposure,
         Non-Defaulting Lenders having or holding more than 50% of the sum of
         the aggregate Term A Loan Exposure of all Non-Defaulting Lenders, (ii)
         for the Class of Lenders having Term B Loan Exposure, Non-Defaulting
         Lenders having or holding more than 50% of the aggregate Term B Loan
         Exposure of all Non-Defaulting Lenders, (iii) for the Class of Lenders
         having Term C Loan Exposure, Non-Defaulting Lenders having or holding
         more than 50% of the aggregate Term C Loan Exposure of all
         Non-Defaulting Lenders, and (iv) for the Class of Lenders having
         Revolving Loan Exposure, Non-Defaulting Lenders having or holding more
         than 50% of the aggregate Revolving Loan Exposure of all Non-Defaulting
         Lenders.

                  "Requisite Lenders" means Non-Defaulting Lenders having or
         holding more than 50% of the sum of the aggregate Term Loan Exposure of
         all Non-Defaulting Lenders and the aggregate Revolving Loan Exposure of
         all Non-Defaulting Lenders.

                  "Reserve Adjusted Eurodollar Rate" means, with respect to each
         day during each Interest Period pertaining to a Eurodollar Rate Loan, a
         rate per annum determined for such day in accordance with the following
         formula:

                                 Eurodollar Base Rate
                           --------------------------------
                           1.00 - Eurocurrency Reserve Requirements

                  "Restricted Junior Payment" means (i) any dividend or other
         distribution, direct or indirect, on account of any shares of any class
         of stock of Company now or hereafter outstanding, except a dividend
         payable solely in shares of that class of stock to the holders of that
         class, (ii) any redemption, retirement, sinking fund or similar
         payment, purchase or other acquisition for value, direct or indirect,
         of any shares of any class of stock of Company now or hereafter
         outstanding, (iii) any payment made to retire, or to obtain the
         surrender of, any outstanding warrants, options or other rights to
         acquire shares of any class of stock of Company now or hereafter
         outstanding, and (iv) any payment or prepayment of principal of,
         premium, if any, or interest on, or redemption, purchase, retirement,
         defeasance (including in-substance or legal defeasance), sinking fund
         or similar payment with respect to, any Subordinated Indebtedness.



                                       31
<PAGE>

                  "Revolving Loan Commitment" means the commitment of a Lender
         to make or maintain Revolving Loans to Company pursuant to subsection
         2.1A(iii) and "Revolving Loan Commitments" means such commitments of
         all Lenders in the aggregate.

                  "Revolving Loan Commitment Termination Date" means June 30,
         2004.

                  "Revolving Loan Exposure" means, with respect to any Lender as
         of any date of determination (i) prior to the termination of the
         Revolving Loan Commitments, that Lender's Revolving Loan Commitment and
         (ii) after the termination of the Revolving Loan Commitments, the sum
         of (a) the aggregate outstanding principal amount of the Revolving
         Loans of that Lender plus (b) in the event that Lender is an Issuing
         Lender, the aggregate Letter of Credit Usage in respect of all Letters
         of Credit issued by that Lender (net of any participations purchased by
         other Lenders in such Letters of Credit) plus (c) the aggregate amount
         of all participations purchased by that Lender in any outstanding
         Letters of Credit or any unreimbursed drawings under any Letters of
         Credit plus (d) the aggregate amount of all participations purchased by
         that Lender in any outstanding Swing Line Loans plus (e) in the case of
         Swing Line Lender, the sum of the aggregate outstanding principal
         amount of all Swing Line Loans (in each case net of any participations
         therein purchased by other Lenders).

                  "Revolving Loans" means the Loans made or maintained by
         Lenders to Company pursuant to subsection 2.1A(iii).

                  "Revolving Notes" means (i) the promissory notes of Company
         issued pursuant to subsection 2.1E on the Effective Date, amending and
         restating the Revolving Notes issued under the Existing Credit
         Agreement, and (ii) any promissory notes issued by Company pursuant to
         the last sentence of subsection 10.1B(i) in connection with assignments
         of the Revolving Loan Commitment and Revolving Loans of any Lender, in
         each case substantially in the form of Exhibit VII annexed hereto, as
         they may be amended, restated, supplemented or otherwise modified from
         time to time.

                  "Securities" means any stock, shares, partnership interests,
         voting trust certificates, certificates of interest or participation in
         any profit-sharing agreement or arrangement, options, warrants, bonds,
         debentures, notes, or other evidences of indebtedness, secured or
         unsecured, convertible, subordinated or otherwise, or in general any
         instruments commonly known as "securities" or any certificates of
         interest, shares or participations in temporary or interim certificates
         for the purchase or acquisition of, or any right to subscribe to,
         purchase or acquire, any of the foregoing.

                  "Security Agreement" means the Security Agreement entered into
         by and among Company, the Subsidiary Guarantors and Administrative
         Agent on and as of the Closing Date, or pursuant to subsection 6.9,
         substantially in the form of Exhibit XII annexed hereto, as such
         Security Agreement may heretofore have been or hereafter may be
         amended, restated, supplemented or otherwise modified from time to
         time.



                                       32
<PAGE>

                  "Securities Act" means the Securities Act of 1933, as amended
         from time to time, and any successor statute.

                  "Selling Lender" has the meaning assigned to that term in
         subsection 2.1F.

                  "Senior Subordinated Notes" means Company's $100,000,000 in
         original aggregate principal amount of 12 1/2% Senior Subordinated
         Notes due 2008, issued pursuant to the Senior Subordinated Note
         Indenture.

                  "Senior Subordinated Note Indenture" means that certain
         Indenture dated as of October 22, 1998 pursuant to which the Senior
         Subordinated Notes were issued by Company, as such Indenture has been
         amended since the Effective Date and as such Indenture may have been
         further amended, supplemented or otherwise modified from time to time
         to the extent permitted under subsection 7.13A or 7.13B.

                  "Solvent" means, with respect to any Person, that as of the
         date of determination both (i) (a) the then fair saleable value of the
         property of such Person is (y) greater than the total amount of
         liabilities (including contingent liabilities but excluding amounts
         payable under intercompany promissory notes) of such Person and (z) not
         less than the amount that will be required to pay the probable
         liabilities on such Person's then existing debts as they become
         absolute and matured considering all financing alternatives and
         potential asset sales reasonably available to such Person; (b) such
         Person's capital is not unreasonably small in relation to its business
         or any contemplated or undertaken transaction; and (c) such Person does
         not intend to incur, or believe (nor should it reasonably believe) that
         it will incur, debts beyond its ability to pay such debts as they
         become due; and (ii) such Person is "solvent" within the meaning given
         that term and similar terms under applicable laws relating to
         fraudulent transfers and conveyances. For purposes of this definition,
         the amount of any contingent liability at any time shall be computed as
         the amount that, in light of all of the facts and circumstances
         existing at such time, represents the amount that can reasonably be
         expected to become an actual or matured liability.

                  "Standby Letter of Credit" means any standby letter of credit
         or similar instrument issued for the purpose of supporting (i) workers'
         compensation liabilities of Company or any of its Subsidiaries, (ii)
         the obligations of third party insurers of Company or any of its
         Subsidiaries arising by virtue of the laws of any jurisdiction
         requiring third party insurers, (iii) performance, payment, deposit or
         surety obligations of Company or any of its Subsidiaries, in any case
         if required by law or governmental rule or regulation or in accordance
         with custom and practice in the industry, and (iv) such other
         obligations of Company and its Subsidiaries as may be reasonably
         acceptable to Administrative Agent; provided that Standby Letters of
         Credit may not be issued for the purpose of supporting (a) trade
         payables or (b) Indebtedness constituting "antecedent debt" (as that
         term is used in Section 547 of the Bankruptcy Code).

                  "Stockholders Agreement" means that certain Stockholders
         Agreement to be entered into by and among certain shareholders of
         Holdings, which Stockholders



                                       33
<PAGE>

         Agreement shall be in form and substance reasonably satisfactory to
         Agents, as such Stockholders Agreement may heretofore have been or
         hereafter may be amended, restated, supplemented or otherwise modified
         from time to time in accordance with the provisions of subsection
         7.13A.

                  "Subordinated Indebtedness" means (i) Permitted Seller Paper,
         (ii) Senior Subordinated Notes and (iii) other Indebtedness of Holdings
         or any of its Subsidiaries subordinated in right of payment to the
         Obligations pursuant to documentation containing maturities,
         amortization schedules, covenants, defaults, remedies, subordination
         provisions and other material terms in form and substance satisfactory
         to Administrative Agent and Requisite Lenders.

                  "Subsidiary" means, with respect to any Person, any
         corporation, partnership, association, joint venture or other business
         entity of which more than 50% of the total voting power of shares of
         stock or other ownership interests entitled (without regard to the
         occurrence of any contingency) to vote in the election of the Person or
         Persons (whether directors, managers, trustees or other Persons
         performing similar functions) having the power to direct or cause the
         direction of the management and policies thereof is at the time owned
         or controlled, directly or indirectly, by that Person or one or more of
         the other Subsidiaries of that Person or a combination thereof.

                  "Subsidiary Guarantor" means any Subsidiary of Company that is
         a party to the Subsidiary Guaranty on the Closing Date or at any time
         after the Closing Date pursuant to subsection 6.9 or subsection 6.9 of
         the Existing Credit Agreement.

                  "Subsidiary Guaranty" means the Subsidiary Guaranty,
         substantially in the form of Exhibit IX annexed hereto, executed and
         delivered by the existing Subsidiary Guarantors on and as of the
         Closing Date or by any additional Subsidiary Guarantor from time to
         time thereafter pursuant to subsection 6.9 or Subsection 6.9 of the
         Existing Credit Agreement, as such Subsidiary Guaranty may heretofore
         have been or hereafter may be amended, restated, supplemented or
         otherwise modified from time to time.

                  "Swing Line Lender" means CSFB, or any Person serving as a
         successor Administrative Agent hereunder, in its capacity as Swing Line
         Lender hereunder.

                  "Swing Line Loan Commitment" means the commitment of Swing
         Line Lender to make Swing Line Loans to Company pursuant to subsection
         2.1A(iv).

                  "Swing Line Loans" means (i) for the period prior to the
         Effective Date the Loans made by Swing Line Lender pursuant to
         subsection 2.1A(iv) of the Existing Credit Agreement and (ii) for all
         periods on and after the Effective Date, any Loans referred to in
         clause (i) which remain outstanding and the Loans made by Swing Line
         lender pursuant to subsection 2.1A(iv) of this Agreement.

                  "Swing Line Note" means (i) the promissory note of Company
         issued pursuant to subsection 2.1E on the Effective Date, amending and
         restating the Swing Line Note



                                       34
<PAGE>

         issued under the Existing Credit Agreement and (ii) any promissory note
         issued by Company to any successor Swing Line Lender pursuant to the
         last sentence of subsection 9.5B, in each case substantially in the
         form of Exhibit VIII annexed hereto, as it may be amended, restated,
         supplemented or otherwise modified from time to time.

                  "Syndication Agent" has the meaning assigned to that term in
         the Introduction to this Agreement.

                  "Tax" or "Taxes" means any present or future tax, levy,
         impost, duty, charge, fee, deduction or withholding of any nature and
         whatever called, by whomsoever, on whomsoever and wherever imposed,
         levied, collected, withheld or assessed; provided that "Tax on the
         overall net income" of a Person shall be construed as a reference to a
         tax imposed by the jurisdiction in which that Person's principal office
         (and/or, in the case of a Lender, its relevant Lending Office) is
         located or in which that Person is deemed to be doing business on all
         or part of the net income, profits or gains of that Person (whether
         worldwide, or only insofar as such income, profits or gains are
         considered to arise in or to relate to a particular jurisdiction, or
         otherwise).

                  "Term A Loan Commitment" means the commitment of a Lender to
         maintain a Term A Loan to Company pursuant to subsection 2.1A(i)(a) of
         this Agreement, and "Term A Loan Commitments" means such commitments of
         all Lenders in the aggregate.

                  "Term A Loan Exposure" means, with respect to any Lender, as
         of any date of determination, the outstanding principal amount of the
         Term A Loan of that Lender.

                  "Term A Loans" means the Existing Term A Loans maintained
         pursuant to subsection 2.1A(i)(a) of this Agreement.

                  "Term A Notes" means (i) the promissory notes of Company
         issued pursuant to subsection 2.1E on the Effective Date, amending and
         restating the Term A Notes issued under the Existing Credit Agreement
         and (ii) any promissory notes issued by Company pursuant to the last
         sentence of subsection 10.1B(i) of this Agreement in connection with
         assignments of the Term A Loans of any Lender, in each case
         substantially in the form of Exhibit IV annexed hereto, as they may be
         amended, restated, supplemented or otherwise modified from time to
         time.

                  "Term B Loan Commitment" means the commitment of a Lender to
         maintain a Term B Loan to Company pursuant to subsection 2.1A(i)(b) of
         this Agreement and the commitment of a Lender to make a Phase II Term B
         Loan to Company pursuant to subsection 2.1A(ii)(a) of this Agreement,
         and "Term B Loan Commitments" means such commitments of all Lenders in
         the aggregate.

                  "Term B Loan Exposure" means, with respect to any Lender as of
         any date of determination the outstanding principal amount of the Term
         B Loan of that Lender, after giving effect to the Phase II Term B Loan
         of such Lender.



                                       35
<PAGE>

                  "Term B Loans" means (i) the Existing Term B Loans maintained
         pursuant to subsection 2.1A(i)(b) of this Agreement and (ii) the Phase
         II Term B Loans made by Lenders to Company pursuant to subsection
         2.1A(ii)(a) of this Agreement.

                  "Term B Notes" means (i) the promissory notes of Company
         issued pursuant to subsection 2.1E on the Effective Date, amending and
         restating the Term B Notes issued under the Existing Credit Agreement
         and (ii) any promissory note issued by Company pursuant to the last
         sentence of subsection 10.1B(i) of this Agreement in connection with
         assignments of the Term B Loans of any Lender, in each case
         substantially in the form of Exhibit V annexed hereto, as they may be
         amended, restated, supplemented or otherwise modified from time to
         time.

                  "Term C Loan Commitment" means the commitment of a Lender (i)
         to maintain a Term C Loan to Company pursuant to subsection 2.1A(i)(c)
         of this Agreement and (ii) to make a Phase II Term C Loan to Company
         pursuant to subsection 2.1A(ii)(b) of this Agreement, and "Term C Loan
         Commitments" means such commitments of all Lenders in the aggregate.

                  "Term C Loan Exposure" means, with respect to any Lender as of
         any date of determination, the outstanding principal amount of the Term
         C Loan of that Lender, after giving effect to the Phase II Term C Loan
         of such Lender.

                  "Term C Loans" means (i) the Existing Term C Loans maintained
         pursuant to subsection 2.1A(i)(c) of this Agreement, and (ii) the Phase
         II Term C Loans made by Lenders to Company pursuant to 2.1A(ii)(b) of
         this Agreement.

                  "Term C Notes" means (i) the promissory notes of Company
         issued pursuant to subsection 2.1E on the Effective Date, amending and
         restating the Term C Notes issued under the Existing Credit Agreement
         and (ii) any promissory note issued by Company pursuant to the last
         sentence of subsection 10.1B(i) of this Agreement in connection with
         assignments of the Term C Loans of any Lender, in each case
         substantially in the form of Exhibit VI annexed hereto, as they may be
         amended, restated, supplemented or otherwise modified from time to
         time.

                  "Term Loan Commitment" means the Term A Loan Commitment, the
         Term B Loan Commitment or the Term C Loan Commitment of a Lender, and
         "Term Loan Commitments" means such commitments of all Lenders in the
         aggregate.

                  "Term Loan Exposure" means, with respect to any Lender as of
         any date of determination, the aggregate Term A Loan Exposure, Term B
         Loan Exposure and Term C Loan Exposure of that Lender.

                  "Term Loans" means the Term A Loans, the Term B Loans and the
         Term C Loans.

                                       36
<PAGE>

                  "Term Notes" means the Term A Notes, the Term B Notes and the
         Term C Notes.

                  "Title Company" means, collectively, one or more title
         insurance companies reasonably satisfactory to Administrative Agent.

                  "Total Utilization of Revolving Loan Commitments" means, as at
         any date of determination, the sum of (i) the aggregate principal
         amount of all outstanding Revolving Loans (other than Revolving Loans
         made for the purpose of repaying any Refunded Swing Line Loans or
         reimbursing the applicable Issuing Lender for any amount drawn under
         any Letter of Credit but not yet so applied) plus (ii) the aggregate
         principal amount of all outstanding Swing Line Loans plus (iii) the
         Letter of Credit Usage.

                  "Transaction Costs" means the fees, costs and expenses (other
         than amounts payable to Administrative Agent and Lenders) payable by
         Holdings and its Subsidiaries on or before the Closing Date in
         connection with the transactions contemplated hereby and by the DIMAC
         Acquisition Agreement and the AmeriComm Acquisition Agreement.

                  "UBS" means UBS AG, Stamford Branch.

                  "Unfunded Current Liability" means, with respect to any
         Pension Plan, the amount, if any, by which the actuarial present value
         of the accumulated plan benefits under such Pension Plan as of the
         close of its most recent plan year exceeds the fair market value of the
         assets allocable thereto, each determined in accordance with Statement
         of Financial Accounting Standards No. 87, based upon the actuarial
         assumptions used by such Pension Plan's actuary in the most recent
         annual valuation of such Pension Plan.

                  "Waivable Mandatory Prepayment" has the meaning assigned to
         that term in subsection 2.4C(iii).

                  "WDR" means Warburg Dillon Read LLC.

                                       37
<PAGE>

                  "Year 2000 Problems" means limitations in the capacity or
         readiness to handle date information for the Year 1999 or years
         beginning January 1, 2000 of any of the hardware, firmware or software
         systems ("Systems") associated with information processing and
         delivery, operations or services (e.g., security and alarms, elevators,
         communications, and HVAC) operated by, provided to or otherwise
         reasonably necessary to the business or operations of Holdings and its
         Subsidiaries.

1.2      Accounting Terms; Utilization of GAAP for Purposes of Calculations
         Under Agreement.

         Except as otherwise expressly provided in this Agreement, all
accounting terms not otherwise defined herein shall have the meanings assigned
to them in conformity with GAAP. Financial statements and other information
required to be delivered by Company to Lenders pursuant to clauses (i), (ii),
(iii) and (xiii) of subsection 6.1 shall be prepared in accordance with GAAP
(except, with respect to interim financial statements, normal year-end audit
adjustments and the absence of explanatory footnotes) as in effect at the time
of such preparation (and delivered together with the reconciliation statements
provided for in subsection 6.1(v)). Calculations in connection with the
definitions, covenants and other provisions of this Agreement shall utilize
accounting principles and policies in conformity with those used to prepare the
financial statements of the Subsidiaries of Holdings referred to in subsection
5.3A.

1.3      Other Definitional Provisions.

         References to "Sections" and "subsections" shall be to Sections and
subsections, respectively, of this Agreement unless otherwise specifically
provided. Any of the terms defined in subsection 1.1 may, unless the context
otherwise requires, be used in the singular or the plural, depending on the
reference. The words "includes," "including" and similar forms used in any Loan
Document shall be construed as if followed by the words "without limitation."


                                   SECTION 2.
                   AMOUNTS AND TERMS OF COMMITMENTS AND LOANS

2.1      Commitments; Loans.

         A. Commitments. Subject to the terms and conditions of this Agreement
and in reliance upon the representations and warranties of Loan Parties set
forth herein and in the other Loan Documents, each Lender hereby severally
agrees to make (or maintain, as the case may be) the Loans described in
subsections 2.1A(i), 2.1A(ii) and 2.1A(iii) and Swing Line Lender hereby agrees
to make the Swing Line Loans as described in subsection 2.1A(iv).

         Company acknowledges and agrees that there are Existing Revolving
Loans, Existing Term A Loans, Existing Term B Loans and Existing Term C Loans in
the respective principal amounts set forth on Schedule 2.1. Company hereby
represents, warrants, agrees, covenants and (1) reaffirms that it has no (and it
permanently and irrevocably waives and releases Agents and



                                       38
<PAGE>

Lenders from any, to the extent arising on or prior to the Effective Date)
defense, set off, claim or counterclaim against any Agent or Lender in regard to
its Obligations in respect of such Existing Loans and (2) reaffirms its
obligations to pay such Existing Loans, and any amounts owed (whether or not
presently due and payable, and including all interest accrued to the Effective
Date) in accordance with the terms and condition of this Agreement and the other
Loan Documents.

                  (i)      Term Loans.  Each Lender severally agrees:

                           (a) to maintain and continue as Term A Loans
                  hereunder its Pro Rata Share of the principal amount of the
                  Existing Term A Loans, after giving effect to subsection 2.1F.
                  The aggregate amount of the Existing Term A Loans is
                  $55,000,000 and the amount of each Lender's Term A Loan on the
                  Effective Date is set forth opposite its name on Schedule 2.1
                  annexed hereto. Amounts repaid or prepaid in respect of Term A
                  Loans may not be reborrowed.

                           (b) to maintain and continue as Term B Loans
                  hereunder its Pro Rata Share of the principal amount of the
                  Existing Term B Loans, after giving effect to subsection 2.1F.
                  The aggregate amount of the Existing Term B Loans is
                  $70,000,000 and the amount of each Lender's Existing Term B
                  Loan that shall be maintained and continued as a Term B Loan
                  is set forth opposite its name on Schedule 2.1 annexed hereto.
                  Amounts repaid or prepaid in respect of Term B Loans may not
                  be reborrowed.

                           (c) to maintain and continue as Term C Loans
                  hereunder its Pro Rata Share of the principal amount of the
                  Existing Term C Loans, after giving effect to subsection 2.1F.
                  The aggregate amount of the Existing Term C Loans is
                  $25,000,000 and the amount of each Lender's Existing Term C
                  Loan that shall be maintained and continued as a Term C Loan
                  is set forth opposite its name on Schedule 2.1 annexed hereto.
                  Amounts repaid or prepaid in respect of Term C Loans may not
                  be reborrowed.

                  (ii)     Phase II Term Loans.

                           (a) Each Lender severally agrees to lend to Company
                  on the Effective Date an aggregate amount not exceeding its
                  Pro Rata Share of the aggregate amount of the unfunded Term B
                  Loan Commitments, in each case to be used for the purposes
                  identified in subsection 2.5B. The amount of each Lender's
                  unfunded Term B Loan Commitment is set forth opposite its name
                  on Schedule 2.1 annexed hereto and the aggregate amount of the
                  unfunded Term B Loan Commitments is $10,000,000. Each Lender's
                  unfunded Term B Loan Commitment in respect of the Phase II
                  Term B Loans shall expire immediately and without further
                  action on the Effective Date in the event the Phase II Term
                  B Loans are not made on that date. Amounts borrowed under this
                  subsection 2.1A(ii)(a) and subsequently repaid or prepaid may
                  not be reborrowed.



                                       39
<PAGE>

                           (b) Each Lender severally agrees to lend to Company
                  on the Effective Date an aggregate amount not exceeding its
                  Pro Rata Share of the aggregate amount of the unfunded Term C
                  Loan Commitments, in each case to be used for the purposes
                  identified in subsection 2.5B. The amount of each Lender's
                  unfunded Term C Loan Commitment is set forth opposite its name
                  on Schedule 2.1 annexed hereto and the aggregate amount of the
                  unfunded Term C Loan Commitments is $35,000,000. Each Lender's
                  unfunded Term C Loan Commitment in respect of the Phase II
                  Term C Loans shall expire immediately and without further
                  action on the Effective Date in the event the Phase II Term C
                  Loans are not made on that date. Amounts borrowed under this
                  subsection 2.1A(ii)(b) and subsequently repaid or prepaid may
                  not be reborrowed.

                  (iii) Revolving Loans. Each Lender severally agrees, subject
         to the limitations set forth below with respect to the maximum amount
         of Revolving Loans permitted to be outstanding from time to time, to
         (a) maintain and continue as Revolving Loans hereunder its Pro Rata
         Share of the principal amount of Existing Revolving Loans, after giving
         effect to subsection 2.1F and (b) to lend to Company from time to time
         during the period from the Effective Date to but excluding the
         Revolving Loan Commitment Termination Date an aggregate amount
         (including the amount of Revolving Loans, if any, maintained by the
         applicable Lender pursuant to clause (a)) not exceeding its Pro Rata
         Share of the aggregate amount of the Revolving Loan Commitments, to be
         used for the purposes identified in subsection 2.5B. The amount of each
         Lender's Revolving Loan Commitment on the Effective Date is set forth
         opposite its name on Schedule 2.1 annexed hereto and the aggregate
         amount of the Revolving Loan Commitments is $75,000,000; provided that
         the Revolving Loan Commitments of Lenders shall be adjusted to give
         effect to any assignments of the Revolving Loan Commitments pursuant to
         subsection 10.1B; provided further that the amount of the Revolving
         Loan Commitments shall be reduced from time to time by the amount of
         any reductions thereto made pursuant to subsections 2.4A(iv) and 2.4B.
         Each Lender's Revolving Loan Commitment shall expire on the Revolving
         Loan Commitment Termination Date and all Revolving Loans and all other
         amounts owed hereunder with respect to the Revolving Loans and the
         Revolving Loan Commitments shall be paid in full no later than that
         date. Amounts borrowed under this subsection 2.1A(iii) may be repaid
         and reborrowed to but excluding the Revolving Loan Commitment
         Termination Date.

                  Notwithstanding anything contained herein to the contrary, in
         no event shall the Total Utilization of Revolving Loan Commitments at
         any time exceed the Revolving Loan Commitments then in effect.

                  (iv) Swing Line Loans. Swing Line Lender hereby agrees,
         subject to the limitations set forth below with respect to the maximum
         aggregate amount of all Swing Line Loans outstanding from time to time,
         to (a) maintain and continue as Swing Line Loans hereunder its "Swing
         Line Loans" (as defined in the Existing Credit Agreement) which are
         outstanding on the Effective Date and (b) make a portion of the
         Revolving Loan Commitments available to Company from time to time
         during the period from the Effective Date to but excluding the
         Revolving Loan Commitment Termination Date by



                                       40
<PAGE>

         making Base Rate Loans as Swing Line Loans to Company in an aggregate
         amount not to exceed the amount of the Swing Line Loan Commitment, to
         be used for the purposes identified in subsection 2.5B, notwithstanding
         the fact that such Swing Line Loans, when aggregated with the sum of
         Swing Line Lender's outstanding Revolving Loans and Swing Line Lender's
         Pro Rata Share of the Letter of Credit Usage then in effect, may exceed
         Swing Line Lender's Revolving Loan Commitment. The amount of the Swing
         Line Loan Commitment on the Effective Date is $5,000,000; provided that
         the amounts of the Swing Line Loan Commitment are subject to reduction
         as provided in clause (b) of the next paragraph. The Swing Line Loan
         Commitment shall expire on the Revolving Loan Commitment Termination
         Date and all Swing Line Loans and all other amounts owed hereunder with
         respect to the Swing Line Loans shall be paid in full no later than
         that date. Amounts borrowed under this subsection 2.1A(iv) may be
         repaid and reborrowed to but excluding the Revolving Loan Commitment
         Termination Date.

                  Notwithstanding anything contained herein to the contrary, the
         Swing Line Loans and the Swing Line Loan Commitment shall be subject to
         the following limitations:

                           (a) in no event shall the Total Utilization of
                  Revolving Loan Commitments at any time exceed the Revolving
                  Loan Commitments then in effect;

                           (b) any reduction of the Revolving Loan Commitments
                  made pursuant to subsection 2.4B which reduces the aggregate
                  Revolving Loan Commitments to an amount less than the then
                  current sum of the Swing Line Loan Commitment shall result in
                  an automatic corresponding pro rata reduction of the Swing
                  Line Loan Commitment such that the sum thereof equals the
                  amount of the Revolving Loan Commitments, as so reduced,
                  without any further action on the part of Company,
                  Administrative Agent or Swing Line Lender; and

                           (c) Swing Line Lender shall have no obligation to
                  make any Swing Line Loans during any period when a Lender
                  Default exists, unless each Swing Line Lender has entered into
                  arrangements satisfactory to it and Company to eliminate Swing
                  Line Lender's risk with respect to the Defaulting Lender,
                  including by cash collateralizing such Defaulting Lender's Pro
                  Rata Share of the Revolving Loans that may be required to be
                  made to refund the applicable Swing Line Loan as contemplated
                  by the immediately following paragraph.

                  With respect to any Swing Line Loans which have not been
         voluntarily prepaid by Company pursuant to subsection 2.4B(i), Swing
         Line Lender may, at any time in its sole and absolute discretion,
         deliver to Administrative Agent (with a copy to Company), no later than
         12:00 Noon (New York time) at least one Business Day in advance of the
         proposed Funding Date, a notice (which shall be deemed to be a Notice
         of Borrowing given by Company) requesting Lenders to make Revolving
         Loans that are Base Rate Loans to Company on such Funding Date in an
         amount equal to the amount of such Swing Line Loans (the "Refunded
         Swing Line Loans") outstanding on the date such notice is given which
         Swing Line Lender requests Lenders to prepay. Anything



                                       41
<PAGE>

         contained in this Agreement to the contrary notwithstanding, (i) the
         proceeds of such Revolving Loans made by Lenders other than Swing Line
         Lender shall be immediately delivered by Administrative Agent to Swing
         Line Lender (and not to Company) and applied to repay a corresponding
         portion of the Refunded Swing Line Loans and (ii) on the day such
         Revolving Loans are made, Swing Line Lender's Pro Rata Share of the
         Refunded Swing Line Loans shall be deemed to be paid with the proceeds
         of a Revolving Loan made by Swing Line Lender to Company, and such
         portion of the Swing Line Loans deemed to be so paid shall no longer be
         outstanding as Swing Line Loans and shall no longer be due under the
         Swing Line Note of Swing Line Lender but shall instead constitute part
         of Swing Line Lender's outstanding Revolving Loans to Company and shall
         be due under the Revolving Note issued by Company to Swing Line Lender.
         Company hereby authorizes Administrative Agent and Swing Line Lender to
         charge Company's accounts with Administrative Agent and Swing Line
         Lender (up to the amount available in each such account) in order to
         immediately pay Swing Line Lender the amount of the Refunded Swing Line
         Loans to the extent the proceeds of such Revolving Loans made by
         Lenders, including the Revolving Loan deemed to be made by Swing Line
         Lender, are not sufficient to repay in full the Refunded Swing Line
         Loans. If any portion of any such amount paid (or deemed to be paid) to
         Swing Line Lender should be recovered by or on behalf of Company from
         Swing Line Lender in bankruptcy, by assignment for the benefit of
         creditors or otherwise, the loss of the amount so recovered shall be
         ratably shared among all Lenders in the manner contemplated by
         subsection 10.5.

                  If for any reason Revolving Loans are not made pursuant to
         this subsection 2.1A(iv) in an amount sufficient to repay any amounts
         owed to Swing Line Lender in respect of any outstanding Swing Line
         Loans on or before the third Business Day after demand for payment
         thereof by Swing Line Lender, each Lender shall be deemed to, and
         hereby agrees to, have purchased a participation in such outstanding
         Swing Line Loans, and in an amount equal to its Pro Rata Share of the
         applicable unpaid amount together with accrued interest thereon. Upon
         one Business Day's notice from Swing Line Lender, each Lender shall
         deliver to Swing Line Lender an amount equal to its respective
         participation in the applicable unpaid amount in same day funds at the
         office of Swing Line Lender located at the Funding and Payment Office.
         In order to evidence such participation each Lender agrees to enter
         into a participation agreement at the request of Swing Line Lender in
         form and substance satisfactory to Swing Line Lender. In the event any
         Lender fails to make available to Swing Line Lender the amount of such
         Lender's participation as provided in this paragraph, Swing Line Lender
         shall be entitled to recover such amount on demand from such Lender
         together with interest thereon at the rate customarily used by Swing
         Line Lender for the correction of errors among banks for three Business
         Days and thereafter at the Base Rate, as applicable.

                  Notwithstanding anything contained herein to the contrary, (i)
         each Lender's obligation to make Revolving Loans for the purpose of
         repaying any Refunded Swing Line Loans pursuant to the second preceding
         paragraph and each Lender's obligation to purchase a participation in
         any unpaid Swing Line Loans pursuant to the immediately preceding
         paragraph shall be absolute and unconditional and shall not be affected
         by any



                                       42
<PAGE>

         circumstance, including without limitation (a) any set-off,
         counterclaim, recoupment, defense or other right which such Lender may
         have against Swing Line Lender, Company or any other Person for any
         reason whatsoever; (b) the occurrence or continuation of an Event of
         Default or a Potential Event of Default; (c) any adverse change in the
         business, operations, properties, assets, condition (financial or
         otherwise) or prospects of Company or any of its Subsidiaries; (d) any
         breach of this Agreement or any other Loan Document by any party
         thereto; or (e) any other circumstance, happening or event whatsoever,
         whether or not similar to any of the foregoing; provided that such
         obligations of each Lender are subject to the condition that Swing Line
         Lender believed in good faith that all conditions under Section 4 to
         the making of the applicable Refunded Swing Line Loans or other unpaid
         Swing Line Loans, were satisfied at the time such Refunded Swing Line
         Loans or unpaid Swing Line Loans were made, or the satisfaction of any
         such condition not satisfied had been waived by Requisite Lenders prior
         to or at the time such Refunded Swing Line Loans or other unpaid Swing
         Line Loans were made; and (ii) Swing Line Lender shall not be obligated
         to make any Swing Line Loans if it has elected not to do so after the
         occurrence and during the continuation of a Potential Event of Default
         or Event of Default.

         B. Borrowing Mechanics. Term Loans or Revolving Loans (including any
such Loans made as Eurodollar Rate Loans with a particular Interest Period) made
on any Funding Date (other than Revolving Loans made pursuant to a request by
Swing Line Lender pursuant to subsection 2.1A(iv) for the purpose of repaying
any Refunded Swing Line Loans and Revolving Loans made pursuant to subsection
3.3B for the purpose of reimbursing any Issuing Lender for the amount of a
drawing or payment under a Letter of Credit issued by it) shall be in an
aggregate minimum amount of $500,000 and integral multiples of $100,000 in
excess of that amount; provided that any Eurodollar Rate Loan shall be in a
minimum amount of $2,000,000 and integral multiples of $500,000 in excess of
that amount. Swing Line Loans made on any Funding Date shall be in an aggregate
minimum amount of $100,000 and integral multiples of $50,000 in excess of that
amount. Whenever Company desires that Lenders make Term Loans or Revolving Loans
it shall deliver to Administrative Agent a Notice of Borrowing no later than
12:00 Noon (New York time), at least three Business Days in advance of the
proposed Funding Date in the case of a Eurodollar Rate Loan, or at least one
Business Day in advance of the proposed Funding Date in the case of a Base Rate
Loan. Whenever Company desires that Swing Line Lender make a Swing Line Loan, it
shall deliver to Administrative Agent a Notice of Borrowing no later than 12:00
Noon (New York time) on the proposed Funding Date. The Notice of Borrowing shall
specify (i) the proposed Funding Date (which shall be a Business Day), (ii) the
amount and type of Loans requested, (iii) in the case of Swing Line Loans and
Loans made on the Closing Date, that such Loans shall be Base Rate Loans, (iv)
in the case of any Loans other than Swing Line Loans, whether such Loans shall
be Base Rate Loans or Eurodollar Rate Loans, and (v) in the case of any Loans
requested to be made as Eurodollar Rate Loans, the initial Interest Period
requested therefor. Term Loans and Revolving Loans may be continued as or
converted into Base Rate Loans and Eurodollar Rate Loans in the manner provided
in subsection 2.2D. In lieu of delivering the above-described Notice of
Borrowing, Company may give Administrative Agent telephonic notice by the
required time of any proposed borrowing under this subsection 2.1B; provided
that such notice shall be promptly confirmed in writing by delivery of a Notice
of Borrowing to Administrative Agent on or before the applicable



                                       43
<PAGE>

Funding Date.

         Neither Administrative Agent nor any Lender shall incur any liability
to Company in acting upon any telephonic notice referred to above that
Administrative Agent believes in good faith to have been given by a duly
authorized officer or other person authorized to borrow on behalf of Company or
for otherwise acting in good faith under this subsection 2.1B, and upon funding
of Loans by Lenders in accordance with this Agreement pursuant to any such
telephonic notice Company shall have effected Loans hereunder.

         Company shall notify Administrative Agent prior to the funding of any
Loans in the event that any of the matters to which Company is required to
certify in the applicable Notice of Borrowing are no longer true and correct as
of the applicable Funding Date, and the acceptance by Company of the proceeds of
any Loans shall constitute a re-certification by Company, as of the applicable
Funding Date, as to the matters to which Company is required to certify in the
applicable Notice of Borrowing.

         Except as otherwise provided in subsections 2.6B, 2.6C and 2.6G, a
Notice of Borrowing for a Eurodollar Rate Loan (or telephonic notice in lieu
thereof) shall be irrevocable on and after the related Interest Rate
Determination Date, and Company shall be bound to make a borrowing in accordance
therewith.

         C. Disbursement of Funds. All Term Loans and all Revolving Loans under
this Agreement shall be made by Lenders simultaneously and proportionately to
their respective Pro Rata Shares, it being understood that no Lender shall be
responsible for any default by any other Lender in that other Lender's
obligation to make a Loan requested hereunder nor shall the Commitment of any
Lender to make the particular type of Loan requested be increased or decreased
as a result of a default by any other Lender in that other Lender's obligation
to make a Loan requested hereunder. Promptly after receipt by Administrative
Agent of a Notice of Borrowing pursuant to subsection 2.1B (or telephonic notice
in lieu thereof), Administrative Agent shall notify each Lender or Swing Line
Lender, as the case may be, of the proposed borrowing and of the amount of such
Lender's Pro Rata Share of the applicable Loans.

         Each Lender shall make the amount of its Loan available to
Administrative Agent not later than 12:00 Noon (New York time) on the applicable
Funding Date, and Swing Line Lender shall make the amount of its Swing Line Loan
available to Administrative Agent not later than 2:00 P.M. (New York time) on
the applicable Funding Date, in each case in same day funds, at the Funding and
Payment Office. Except as provided in subsection 2.1A(iv) or subsection 3.3B
with respect to Revolving Loans used to repay Refunded Swing Line Loans or to
reimburse any Issuing Lender for the amount of an honored drawing or payment
under a Letter of Credit issued by it, upon satisfaction or waiver of the
conditions precedent specified in subsections 4.1 (in the case of Loans made on
the Effective Date) and 4.2 (in the case of all Loans), Administrative Agent
shall make the proceeds of such Loans available to Company on the applicable
Funding Date by causing an amount of same day funds equal to the proceeds of all
such Loans received by Administrative Agent from Lenders or Swing Line Lender,
as the case may be, to be credited to the account of Company at the Funding and
Payment Office.



                                       44
<PAGE>

         Unless Administrative Agent shall have been notified by any Lender
prior to the Funding Date for any Loans that such Lender does not intend to make
available to Administrative Agent the amount of such Lender's Loan requested on
such Funding Date, Administrative Agent may assume that such Lender has made
such amount available to Administrative Agent on such Funding Date and
Administrative Agent may, in its sole discretion, but shall not be obligated to,
make available to Company a corresponding amount on such Funding Date. If such
corresponding amount is not in fact made available to Administrative Agent by
such Lender, Administrative Agent shall be entitled to recover such
corresponding amount on demand from such Lender together with interest thereon,
for each day from such Funding Date until the date such amount is paid to
Administrative Agent, at the customary rate set by Administrative Agent for the
correction of errors among banks for three Business Days and thereafter at the
Base Rate. If such Lender does not pay such corresponding amount forthwith upon
Administrative Agent's demand therefor, Administrative Agent shall promptly
notify Company and Company shall immediately pay such corresponding amount to
Administrative Agent, together with interest thereon for each day from such
Funding Date until the date such amount is paid to Administrative Agent at the
rate applicable to such Loan. Nothing in this subsection 2.1C shall be deemed to
relieve any Lender from its obligation to fulfill its Commitments hereunder or
to prejudice any rights that Company may have against any Lender as a result of
any default by such Lender hereunder.

         D.       The Register.

                  (i) Administrative Agent shall maintain, at its address
         referred to in subsection 10.8, a register for the recordation of the
         names and addresses of Lenders and the Commitments and Loans of each
         Lender from time to time (the "Register"). The Register shall be
         available for inspection by Company or any Lender at any reasonable
         time and from time to time upon reasonable prior notice.

                  (ii) Administrative Agent shall record in the Register the
         Commitments and the outstanding Loans from time to time of each Lender
         and each repayment or prepayment in respect of the principal amount of
         the outstanding Loans of each Lender. Any such recordation shall be
         conclusive and binding on Company and each Lender, absent manifest
         error; provided that failure to make any such recordation, or any error
         in such recordation, shall not affect Company's Obligations in respect
         of the applicable Loans.

                  (iii) Each Lender shall record on its internal records
         (including, without limitation, the Notes held by such Lender) the
         amount of each Loan made by it and each payment in respect thereof. Any
         such recordation shall be conclusive and binding on Company, absent
         manifest error; provided that failure to make any such recordation, or
         any error in such recordation, shall not affect Company's Obligations
         in respect of the applicable Loans; and provided, further that in the
         event of any inconsistency between the Register and any Lender's
         records, the recordations in the Register shall govern.

                  (iv) Company, Administrative Agent and Lenders shall deem and
         treat the Persons listed as Lenders in the Register as the holders and
         owners of the corresponding



                                       45
<PAGE>

         Commitments and Loans listed therein for all purposes hereof, and no
         assignment or transfer of any Commitment or Loan shall be effective, in
         each case unless and until an Assignment Agreement effecting the
         assignment or transfer thereof shall have been accepted by
         Administrative Agent and recorded in the Register as provided in
         subsection 10.1B(ii). Prior to such recordation, all amounts owed with
         respect to the applicable Commitment or Loan shall be owed to the
         Lender listed in the Register as the owner thereof, and any request,
         authority or consent of any Person who, at the time of making such
         request or giving such authority or consent, is listed in the Register
         as a Lender shall be conclusive and binding on any subsequent holder,
         assignee or transferee of the corresponding Commitments or Loans.

                  (v) Company hereby designates CSFB and any financial
         institution serving as a successor Administrative Agent to serve as
         Company's agent solely for purposes of maintaining the Register as
         provided in this subsection 2.1D, and Company hereby agrees that, to
         the extent CSFB serves in such capacity, CSFB and its officers,
         directors, employees, agents and affiliates shall constitute
         Indemnitees for all purposes under subsection 10.3.

         E. Notes. Company shall execute and deliver on the Effective Date (i)
to each Lender (or to Administrative Agent for that Lender) (a) a Term A Note
substantially in the form of Exhibit IV annexed hereto, to evidence that
Lender's Term A Loan, in the principal amount of that Lender's Term A Loan and
with other appropriate insertions, (b) a Term B Note substantially in the form
of Exhibit V annexed hereto, to evidence that Lender's Term Loan, in the
principal amount of that Lender's Term B Loan and with other appropriate
insertions, (c) a Term C Note substantially in the form of Exhibit VI annexed
hereto, to evidence that Lender's Term C Loan, in the principal amount of that
Lender's Term C Loan and with other appropriate insertions, and (d) a Revolving
Note substantially in the form of Exhibit VII annexed hereto to evidence that
Lender's Revolving Loans, in the principal amount of that Lender's Revolving
Loan Commitment and with other appropriate insertions, and (ii) to Swing Line
Lender, a Swing Line Note substantially in the form of Exhibit VIII annexed
hereto to evidence Swing Line Lender's Swing Line Loans, in the principal amount
of the Swing Line Loan Commitment and with other appropriate insertions, in each
case with appropriate insertions to effect such Lender's outstanding Term Loans
and Revolving Loans after giving effect to the continuation of the Term Loans
and Revolving Loans pursuant to this Agreement. As promptly after the Effective
Date as practicable, each Existing Lender shall surrender to Company any Term A
Notes, Term B Notes, Term C Notes, Revolving Notes and/or Swing Line Note issued
to such Existing Lender pursuant to the Existing Credit Agreement. The Notes and
the Obligations evidenced thereby shall be governed by, subject to and benefit
from all of the terms and conditions of this Agreement and the other Loan
Documents and shall be guarantied and/or secured by the Collateral as provided
in the Loan Documents.



                                       46
<PAGE>

         F. Reallocation of Pro Rata Shares. On the Effective Date, each New
Lender and each Existing Lender that will have a greater Pro Rata Share of the
Existing Loans upon the Effective Date, after giving effect to this Agreement,
than its Pro Rata Share (under and as defined in the Existing Credit Agreement)
of the Existing Loans immediately prior to the Effective Date (each a
"Purchasing Lender"), without executing an Assignment Agreement, shall be deemed
to have automatically purchased assignments pro rata from each Lender that will
have a smaller Pro Rata Share of the Existing Loans upon the Effective Date than
its Pro Rata Share (under and as defined in the Existing Credit Agreement) of
the Existing Loans immediately prior to the Effective Date (each a "Selling
Lender") in all such Selling Lender's rights and obligations under this
Agreement and the other Loan Documents, including with respect to the Revolving
Loan Commitments, the commitments of Lenders to purchase participations in the
Letters of Credit and Existing Revolving Loans, and with respect to the Term
Loan Commitments, the unfunded Term Loan Commitments and the Existing Term
Loans, (collectively, except as set forth below, the "Assigned Rights and
Obligations"), so that after giving effect to such assignments, each Lender
shall have its respective Pro Rata Share as set forth in Schedule 2.1 of the
Assigned Rights and Obligations. Each such purchase hereunder shall be at par
for a purchase price equal to the principal amount of such Existing Loan and
without recourse, representation or warranty, except that, each Selling Lender
shall be deemed to represent and warrant to each Purchasing Lender that the
Assigned Rights and Obligations of such Selling Lender are legally and
beneficially owned by such Lender and are not subject to any Liens created by
that Selling Lender.


         Administrative Agent shall calculate the net amount to be paid or
received by each Lender in connection with the assignments effected hereunder on
the Effective Date. Each Purchasing Lender required to make a payment shall make
the net amount of its required payment available to Administrative Agent, in
same day funds, at the Funding and Payment Office not later than 12:00 Noon (New
York time) on the Effective Date. Administrative Agent shall distribute on the
Effective Date the proceeds of such amounts to the Selling Lenders entitled to
receive payments, pro rata in proportion to the amount each such Selling Lender
is entitled to receive at the primary address set forth below such Selling
Lender's name on the signature pages hereof or at such other address as such
Selling Lender may request in writing to Administrative Agent.



                                       47

<PAGE>

2.2      Interest on the Loans.

         A. Rate of Interest. Subject to the provisions of subsections 2.6 and
2.7, each Term Loan and each Revolving Loan shall bear interest on the unpaid
principal amount thereof from the date made to maturity (whether by acceleration
or otherwise) at a rate determined by reference to the Base Rate or the Reserve
Adjusted Eurodollar Rate, as the case may be. Subject to the provisions of
subsection 2.7, each Swing Line Loan shall bear interest on the unpaid principal
amount thereof from the date made to maturity (whether by acceleration or
otherwise) at a rate determined by reference to the Base Rate. The applicable
basis for determining the rate of interest with respect to any Loan shall be
selected by Company initially at the time a Notice of Borrowing is given with
respect to such Loan pursuant to subsection 2.1B. The basis for determining the
interest rate with respect to any Term Loan or any Revolving Loan may be changed
from time to time pursuant to subsection 2.2D. If on any day any Term Loan or
Revolving Loan is outstanding with respect to which notice has not been
delivered to Administrative Agent in accordance with the terms of this Agreement
specifying the applicable basis for determining the rate of interest, then for
that day that Loan shall bear interest determined by reference to the Base Rate.

                  (i) Subject to the provisions of subsections 2.2E and 2.7, the
         Term Loans and the Revolving Loans shall bear interest through maturity
         as follows:

                           (a) if a Base Rate Loan, then at the sum of the Base
                  Rate plus the Applicable Base Rate Margin; or

                           (b) if a Eurodollar Rate Loan, then at the sum of the
                  Reserve Adjusted Eurodollar Rate plus the Applicable
                  Eurodollar Rate Margin.

                  (ii) Subject to the provisions of subsections 2.2E and 2.7,
         the Swing Line Loans shall bear interest to maturity at the sum of the
         Base Rate plus the Applicable Base Rate Margin less the Applicable
         Commitment Fee Percentage.

         B. Interest Periods. In connection with each Eurodollar Rate Loan,
Company may, pursuant to the applicable Notice of Borrowing or Notice of
Conversion/Continuation, as the case may be, on behalf of Company select an
interest period (each an "Interest Period") to be applicable to such Loan, which
Interest Period shall be, at Company's option, either a one, two, three or six
month period; provided that:

                  (i) the initial Interest Period for any Eurodollar Rate Loan
         shall commence on the Funding Date in respect of such Loan, in the case
         of a Loan initially made as a Eurodollar Rate Loan, or on the date
         specified in the applicable Notice of Conversion/Continuation, in the
         case of a Loan converted to a Eurodollar Rate Loan;



                                       48
<PAGE>

                  (ii) in the case of immediately successive Interest Periods
         applicable to a Eurodollar Rate Loan continued as such pursuant to a
         Notice of Conversion/Continuation, each successive Interest Period
         shall commence on the day on which the next preceding Interest Period
         expires;

                  (iii) if an Interest Period would otherwise expire on a day
         that is not a Business Day, such Interest Period shall expire on the
         next succeeding Business Day; provided that, if any Interest Period
         would otherwise expire on a day that is not a Business Day but is a day
         of the month after which no further Business Day occurs in such month,
         such Interest Period shall expire on the next preceding Business Day;

                  (iv) any Interest Period that begins on the last Business Day
         of a calendar month (or on a day for which there is no numerically
         corresponding day in the calendar month at the end of such Interest
         Period) shall, subject to clause (v) of this subsection 2.2B, end on
         the last Business Day of a calendar month;

                  (v) no Interest Period with respect to any portion of the Term
         A Loans shall extend beyond the sixth Anniversary, no Interest Period
         with respect to any portion of the Term B Loans shall extend beyond the
         eighth Anniversary, no Interest Period with respect to any portion of
         the Term C Loans shall extend beyond December 31, 2006 and no Interest
         Period with respect to any portion of the Revolving Loans shall extend
         beyond the Revolving Loan Commitment Termination Date.

                  (vi) no Interest Period with respect to any portion of the
         Term Loans shall extend beyond a date on which Company is required to
         make a scheduled payment of principal of the Term A Loans, the Term B
         Loans or the Term C Loans, as the case may be, unless the aggregate
         principal amount of Term A Loans, Term B Loans or Term C Loans, as the
         case may be, that are Base Rate Loans plus the aggregate principal
         amount of Term A Loans, Term B Loans or Term C Loans, as the case may
         be, that are Eurodollar Rate Loans with Interest Periods expiring on or
         before such date equals or exceeds the principal amount required to be
         paid on the Term A Loans, Term B Loans or Term C Loans, as the case may
         be, on such date;

                  (vii) there shall be no more than ten Interest Periods
         outstanding at any time; and

                  (viii) in the event Company fails to specify an Interest
         Period for any Eurodollar Rate Loan in the applicable Notice of
         Borrowing or Notice of Conversion/Continuation, Company shall be deemed
         to have selected an Interest Period of one month.

         C. Interest Payments. Subject to the provisions of subsection 2.2E,
interest on each Loan shall be payable in arrears on and to each Interest
Payment Date applicable to that Loan, upon any prepayment of that Loan (to the
extent accrued on the amount being prepaid) and at maturity (including final
maturity); provided that in the event that any Swing Line Loans, any Revolving
Loans or any Term Loans that are Base Rate Loans are prepaid pursuant to
subsection 2.4B(i), interest accrued on such Loans through the date of such
prepayment shall be



                                       49
<PAGE>

payable on the next succeeding Interest Payment Date applicable to Base Rate
Loans (or, if earlier, at final maturity).

         D. Conversion or Continuation. Subject to the provisions of subsection
2.6, Company shall have the option (i) to convert at any time all or any part of
its outstanding Term Loans or Revolving Loans equal to $1,000,000 and integral
multiples of $100,000 in excess of that amount from Loans bearing interest at a
rate determined by reference to one basis to Loans bearing interest at a rate
determined by reference to an alternative basis (provided that any Loan being
converted to a Eurodollar Rate Loan shall be in a minimum amount of $2,000,000
and integral multiples of $500,000 in excess of such amount) or (ii) upon the
expiration of any Interest Period applicable to a Eurodollar Rate Loan, to
continue all or any portion of such Loan equal to $2,000,000 and integral
multiples of $500,000 in excess of that amount as a Eurodollar Rate Loan;
provided, however, that a Eurodollar Rate Loan may only be converted into a Base
Rate Loan on the expiration date of an Interest Period applicable thereto.

         Company shall deliver a Notice of Conversion/Continuation to
Administrative Agent no later than 12:00 Noon (New York time) at least one
Business Day in advance of the proposed conversion date (in the case of a
conversion to a Base Rate Loan), and at least three Business Days in advance of
the proposed conversion/continuation date (in the case of a conversion to, or a
continuation of, a Eurodollar Rate Loan). A Notice of Conversion/Continuation
shall specify (i) the proposed conversion/continuation date (which shall be a
Business Day), (ii) the amount and type of the Loan to be converted/continued,
(iii) the nature of the proposed conversion/continuation, (iv) in the case of a
conversion to, or a continuation of, a Eurodollar Rate Loan, the requested
Interest Period, and (v) in the case of a conversion to, or a continuation of, a
Eurodollar Rate Loan, that no Potential Event of Default or Event of Default
has occurred and is continuing. In lieu of delivering the above-described Notice
of Conversion/Continuation, Company may give Administrative Agent telephonic
notice by the required time of any proposed conversion/continuation under this
subsection 2.2D; provided that such notice shall be promptly confirmed in
writing by delivery of a Notice of Conversion/Continuation to Administrative
Agent on or before the proposed conversion/continuation date.

         Neither Administrative Agent nor any Lender shall incur any liability
to Company in acting upon any telephonic notice referred to above that
Administrative Agent believes in good faith to have been given by a duly
authorized officer or other person authorized to act on behalf of Company or for
otherwise acting in good faith under this subsection 2.2D, and upon conversion
or continuation of the applicable basis for determining the interest rate with
respect to any Loans in accordance with this Agreement pursuant to any such
telephonic notice Company shall have effected a conversion or continuation, as
the case may be, hereunder.

         Except as otherwise provided in subsections 2.6B, 2.6C and 2.6G, a
Notice of Conversion/Continuation for conversion to, or continuation of, a
Eurodollar Rate Loan (or telephonic notice in lieu thereof) shall be irrevocable
on and after the related Interest Rate Determination Date, and Company shall be
bound to effect a conversion or continuation in accordance therewith.

         E. Post-Default Interest. Upon the occurrence and during the
continuation of any

                                       50
<PAGE>

Event of Default, the outstanding principal amount of all Loans and, to the
extent permitted by applicable law, any interest payments thereon not paid when
due and any fees and other amounts then due and payable hereunder, shall
thereafter bear interest (including post-petition interest in any proceeding
under the Bankruptcy Code, or other applicable bankruptcy or insolvency laws)
payable upon demand at a rate that is 2% per annum in excess of the interest
rate otherwise payable under this Agreement with respect to the applicable Loans
(or, in the case of any such fees and other amounts, at a rate which is 2% per
annum in excess of the interest rate otherwise payable under this Agreement for
Revolving Loans bearing interest at a rate determined by reference to the Base
Rate); provided that, in the case of Eurodollar Rate Loans, upon the expiration
of the Interest Period in effect at the time any such increase in interest rate
is effective such Eurodollar Rate Loans shall thereupon become Base Rate Loans
and shall thereafter bear interest payable upon demand at a rate equal to 2% per
annum in excess of the interest rates otherwise payable under this Agreement for
Base Rate Loans that are Term A Loans, Term B Loans, Term C Loans or Revolving
Loans, as applicable. Payment or acceptance of the increased rates of interest
provided for in this subsection 2.2E is not a permitted alternative to timely
payment and shall not constitute a waiver of any Event of Default or otherwise
prejudice or limit any rights or remedies of Administrative Agent or any Lender.

         F. Computation of Interest. Interest on Loans shall be computed on the
basis of a 360-day year and for the actual number of days elapsed in the period
during which it accrues. In computing interest on any Loan, the date of the
making of such Loan or the first day of an Interest Period applicable to such
Loan or, with respect to a Base Rate Loan being converted from a Eurodollar Rate
Loan, the date of conversion of such Eurodollar Rate Loan to such Base Rate
Loan, as the case may be, shall be included, and the date of payment of such
Loan or the expiration date of an Interest Period applicable to such Loan or,
with respect to a Base Rate Loan being converted to a Eurodollar Rate Loan, the
date of conversion of such Base Rate Loan to such Eurodollar Rate Loan, as the
case may be, shall be excluded; provided that if a Loan is repaid on the same
day on which it is made, one day's interest shall be paid on that Loan.

2.3      Fees.

         A. Commitment Fees. Company agrees to pay to Administrative Agent, for
distribution to each Lender in proportion to that Lender's Pro Rata Share of the
applicable Commitments, commitment fees for the period from and including the
Closing Date to and excluding the Revolving Loan Commitment Termination Date
equal to the average of the daily excess of the Revolving Loan Commitments over
the sum of the aggregate principal amount of Revolving Loans outstanding (but
not any Swing Line Loans outstanding) plus the Letter of Credit Usage multiplied
by the Applicable Commitment Fee Percentage. All such commitment fees shall be
calculated on the basis of a 360-day year and the actual number of days elapsed
and shall be payable quarterly in arrears on the last Business Day in each of
March, June, September and December of each year, commencing in September 1998,
and on the Revolving Loan Commitment Termination Date.

         B. Annual Administrative Fee. Company agrees to pay to Administrative
Agent an annual administrative fee in such amounts as may be agreed between them
from time to time.



                                       51
<PAGE>

         C. Other Agent Fees. Company agrees to pay such other fees as may be
agreed upon from time to time.

2.4      Repayments, Prepayments and Reductions in Commitments; General
         Provisions Regarding Payments.

         A. Scheduled Payments of Term Loans and Scheduled Reductions of
Revolving Credit Commitments.

                  (i) Scheduled Payments of Term A Loans. Company shall make
         principal payments on the Term A Loans in installments on the dates set
         forth below, each such installment to be in an amount equal to the
         corresponding percentages set forth below of the principal amount of
         the Term A Loans as of the Effective Date:


<TABLE>
<CAPTION>

                                                           SCHEDULED REPAYMENT
                    DATE                                            OF
                                                               TERM A LOANS
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
<S>                                                               <C>
March 31, 2000                                                    4.00%
June 30, 2000                                                     4.00%
September 30, 2000                                                4.00%
December 31, 2000                                                 4.00%
- ---------------------------------------------------------------------------------------------
March 31, 2001                                                    4.00%
June 30, 2001                                                     4.00%
September 30, 2001                                                4.25%
December 31, 2001                                                 4.25%
- ---------------------------------------------------------------------------------------------
March 31, 2002                                                    6.125%
June 30, 2002                                                     6.125%
September 30, 2002                                                6.125%
December 31, 2002                                                 6.125%
- ---------------------------------------------------------------------------------------------
March 31, 2003                                                    6.75%
June 30, 2003                                                     6.75%
September 30, 2003                                                6.75%
December 31, 2003                                                 6.75%
- ---------------------------------------------------------------------------------------------
March 31, 2004                                                    8.00%
June 30, 2004                                                     8.00%
</TABLE>


         ; provided that the scheduled installments of principal of the Term A
         Loans set forth above shall be reduced in connection with any voluntary
         or mandatory prepayments of the Term A Loans in accordance with
         subsection 2.4C; and provided, further that the Term A Loans and all
         other amounts owed hereunder with respect to the Term A Loans shall be
         paid in full no later than the sixth Anniversary of the Closing Date
         and the final installment payable by Company in respect of the Term A
         Loans on such date shall be in



                                       52
<PAGE>

         an amount, if such amount is different from that specified above,
         sufficient to repay all amounts owing by Company under this Agreement
         with respect to the Term A Loans.

                  (ii) Scheduled Payments of Term B Loans. Company shall make
         principal payments on the Term B Loans in installments on the dates set
         forth below, each such installment to be in an amount equal to the
         corresponding percentages set forth below of the principal amount of
         the Term B Loans, including any Term B Loans which are Phase II Term B
         Loans:

<TABLE>
<CAPTION>

                                                           SCHEDULED REPAYMENT
                    DATE                                            OF
                                                               TERM B LOANS
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
<S>                                                              <C>
March 31, 2000                                                    0.25%
June 30, 2000                                                     0.25%
September 30, 2000                                                0.25%
December 31, 2000                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2001                                                    0.25%
June 30, 2001                                                     0.25%
September 30, 2001                                                0.25%
December 31, 2001                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2002                                                    0.25%
June 30, 2002                                                     0.25%
September 30, 2002                                                0.25%
December 31, 2002                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2003                                                    0.25%
June 30, 2003                                                     0.25%
September 30, 2003                                                0.25%
December 31, 2003                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2004                                                    0.25%
June 30, 2004                                                     0.25%
September 30, 2004                                                7.50%
December 31, 2004                                                 7.50%
- ---------------------------------------------------------------------------------------------
March 31, 2005                                                    7.50%
June 30, 2005                                                     7.50%
September 30, 2005                                                16.0%
December 31, 2005                                                 16.0%
- ---------------------------------------------------------------------------------------------
March 31, 2006                                                    16.0%
June 30, 2006                                                     17.5%
</TABLE>


         ; provided that the scheduled installments of principal of the Term B
         Loans set forth above shall be reduced in connection with any voluntary
         or mandatory prepayments of the Term B Loans in accordance with
         subsection 2.4C; and provided, further that the Term B Loans and all
         other amounts owed hereunder with respect to the Term B Loans



                                       53
<PAGE>

         shall be paid in full no later than the eighth Anniversary of the
         Closing Date and the final installment payable by Company in respect of
         the Term B Loans on such date shall be in an amount, if such amount is
         different from that specified above, sufficient to repay all amounts
         owing by Company under this Agreement with respect to the Term B Loans.

                  (iii) Scheduled Payments of Term C Loans. Company shall make
         principal payments on the Term C Loans in installments on the dates set
         forth below, each such installment to be in an amount equal to the
         corresponding percentages set forth below of the original principal
         amount of the Term C Loans, including any Term C Loans which are Phase
         II Term C Loans:



                                       54
<PAGE>

<TABLE>
<CAPTION>

                                                           SCHEDULED REPAYMENT
                    DATE                                            OF
                                                               TERM C LOANS
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
<S>                                                               <C>
March 31, 2000                                                    0.25%
June 30, 2000                                                     0.25%
September 30, 2000                                                0.25%
December 31, 2000                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2001                                                    0.25%
June 30, 2001                                                     0.25%
September 30, 2001                                                0.25%
December 31, 2001                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2002                                                    0.25%
June 30, 2002                                                     0.25%
September 30, 2002                                                0.25%
December 31, 2002                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2003                                                    0.25%
June 30, 2003                                                     0.25%
September 30, 2003                                                0.25%
December 31, 2003                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2004                                                    0.25%
June 30, 2004                                                     0.25%
September 30, 2004                                                0.25%
December 31, 2004                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2005                                                    0.25%
June 30, 2005                                                     0.25%
September 30, 2005                                                0.25%
December 31, 2005                                                 0.25%
- ---------------------------------------------------------------------------------------------
March 31, 2006                                                    0.25%
June 30, 2006                                                     0.25%
September 30, 2006                                                46.75%
December 31, 2006                                                 46.75%
</TABLE>

         ; provided that the scheduled installments of principal of the Term C
         Loans set forth above shall be reduced in connection with any voluntary
         or mandatory prepayments of the Term C Loans in accordance with
         subsection 2.4C; and provided, further that the Term C Loans and all
         other amounts owed hereunder with respect to the Term C Loans shall be
         paid in full no later than December 31, 2006 and the final installment
         payable by Company in respect of the Term C Loans on such date shall be
         in an amount, if such amount is different from that specified above,
         sufficient to repay all amounts owing by Company under this Agreement
         with respect to the Term C Loans.

                  (iv) Scheduled Reductions of Revolving Loan Commitments.
         Except as set forth in the following proviso, the Revolving Loan
         Commitments shall be permanently



                                       55
<PAGE>

         reduced on the dates and in the amounts set forth below:

<TABLE>
<CAPTION>

                                                           SCHEDULED REDUCTION
                    DATE                                    OF REVOLVING LOAN
                                                               COMMITMENTS
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
<S>                                                            <C>
June 30, 2003                                                  $15,000,000
</TABLE>


         ; provided that the scheduled reductions of the Revolving Loan
         Commitments set forth above shall be reduced in connection with any
         voluntary or mandatory reductions of the Revolving Loan Commitments in
         accordance with subsection 2.4C.

         B.       Prepayments and Reductions in Commitments.

                  (i) Voluntary Prepayments. Company may, upon written or
         telephonic notice to Administrative Agent on or prior to 12:00 Noon
         (New York time) on the date of prepayment, which notice, if telephonic,
         shall be promptly confirmed in writing, at any time and from time to
         time prepay, without premium or penalty, any Swing Line Loan on any
         Business Day in whole or in part in an aggregate minimum amount of
         $100,000 and integral multiples of $50,000 in excess of that amount. In
         addition, so long as no Swing Line Loans are then outstanding, Company
         may, upon not less than one Business Day's prior written or telephonic
         notice, in the case of Base Rate Loans, and three Business Days' prior
         written or telephonic notice, in the case of Eurodollar Rate Loans, in
         each case confirmed in writing to Administrative Agent (which notice
         Administrative Agent will promptly transmit by telefacsimile or
         telephone to each Lender), at any time and from time to time prepay,
         without premium or penalty, the Loans other than Swing Line Loans on
         any Business Day in whole or in part in an aggregate minimum amount of
         $1,000,000 and integral multiples of $250,000 in excess of that amount;
         provided, however, that in the event Company shall prepay a Eurodollar
         Rate Loan other than on the expiration of the Interest Period
         applicable thereto, Company shall, at the time of such prepayment, also
         pay any amounts payable under subsection 2.6D hereof. Notice of
         prepayment having been given as aforesaid, the Loans shall become due
         and payable on the prepayment date specified in such notice and in the
         aggregate principal amount specified therein. Any voluntary prepayments
         pursuant to this subsection 2.4B(i) shall be applied as specified in
         subsection 2.4C.

                  (ii) Voluntary Reductions of Revolving Loan Commitments .
         Company may, upon not less than three Business Days' prior written or
         telephonic notice confirmed in writing to Administrative Agent (which
         notice Administrative Agent will promptly transmit by telefacsimile or
         telephone to each Lender), at any time and from time to time terminate
         in whole or permanently reduce in part, without premium or penalty, the
         Revolving Loan Commitments in an amount up to the amount by which the
         Revolving Loan Commitments exceed the Total Utilization of Revolving
         Loan Commitments at the time of such proposed termination or reduction;
         provided that any such partial reduction of the Revolving Loan
         Commitments shall be in an aggregate minimum amount of $1,000,000 and
         integral multiples of $250,000 in excess of that amount. Company's


                                       56
<PAGE>

         notice to Administrative Agent shall designate the date (which shall be
         a Business Day) of such termination or reduction and the amount of any
         partial reduction, and such termination or reduction of the Revolving
         Loan Commitments shall be effective on the date specified in such
         notice and shall reduce the Revolving Loan Commitment of each Lender
         proportionately to its Pro Rata Share. Any such voluntary reduction of
         the Revolving Loan Commitments shall be applied as specified in
         subsection 2.4C.

                  (iii) Mandatory Prepayments and Mandatory Reductions of
                  Commitments.

                  The Loans shall be prepaid and the Revolving Loan Commitments
         shall be reduced in the manner provided in subsection 2.4C upon the
         occurrence of the following circumstances:

                           (a) Prepayments and Reductions from Asset Sales. No
                  later than the first Business Day following the date of
                  receipt by Company or any of its Subsidiaries of Cash Proceeds
                  of any Asset Sale (other than an Asset Sale permitted under
                  subsection 7.7(v)), Company shall prepay the Loans (and/or the
                  Revolving Loan Commitments shall be reduced) in an amount
                  equal to the Net Cash Proceeds received. Concurrently with any
                  prepayment of the Loans and/or reduction of the Revolving Loan
                  Commitments pursuant to this subsection 2.4B(iii)(a), Company
                  shall deliver to Administrative Agent an Officer's Certificate
                  demonstrating the derivation of the Net Cash Proceeds of the
                  correlative Asset Sale from the gross sales price thereof;
                  provided that Company shall not be required to make any
                  prepayment with proceeds to the extent that all or any portion
                  of such proceeds are reinvested (or scheduled for
                  reinvestment) in assets used in the business of Company and/or
                  subsidiaries within 360 days from the date of receipt of such
                  proceeds; provided further, that the aggregate amount of
                  proceeds permitted to be excluded pursuant to the immediately
                  preceding proviso shall not exceed $25,000,000 (measured on a
                  cumulative basis from the Closing Date). In the event that
                  Company shall, at any time after receipt of Cash Proceeds of
                  any Asset Sale requiring a prepayment or a reduction of the
                  Revolving Loan Commitments pursuant to this subsection
                  2.4B(iii)(a), determine that the prepayments and/or reductions
                  of the Revolving Loan Commitments previously made in respect
                  of such Asset Sale were in an aggregate amount less than that
                  required by the terms of this subsection 2.4B(iii)(a), Company
                  shall promptly cause to be made an additional prepayment of
                  the Loans (and/or reduction in the Revolving Loan Commitments)
                  in an amount equal to the amount of any such deficit, and
                  Company shall concurrently therewith deliver to Administrative
                  Agent an Officer's Certificate demonstrating the derivation of
                  the additional Net Cash Proceeds resulting in such deficit.

                           (b) Prepayments and Reductions Due to Issuance of
                  Debt. On or prior to the first Business Day after receipt by
                  Company or any of its Subsidiaries of any proceeds of any
                  Indebtedness (other than the Loans and any other Indebtedness
                  permitted by this Agreement), Company shall prepay the Loans
                  (and/or the Revolving Loan Commitments shall be reduced) in an
                  amount equal to the amount



                                       57
<PAGE>

                  of such proceeds; provided that payment or acceptance of the
                  amounts provided for in this subsection 2.4B(iii)(b) shall not
                  constitute a waiver of any Event of Default resulting from the
                  incurrence of such Indebtedness or otherwise prejudice any
                  rights or remedies of Administrative Agent or any Lender.

                           (c) Prepayments and Reductions Due to Issuance of
                  Equity Securities. On or prior to the first Business Day after
                  receipt by Company or any of its Subsidiaries of any Equity
                  Proceeds, Company shall prepay the Loans (and/or the Revolving
                  Loan Commitments shall be reduced) in an amount equal to such
                  Equity Proceeds; provided that such Equity Proceeds shall not
                  be applied to prepay Loans pursuant to this subsection if (1)
                  such Equity Proceeds were not derived from a public offering
                  of Securities and (2) such Equity Proceeds are used within 30
                  days of receipt thereof by Company or one of its Subsidiaries
                  for an acquisition permitted under subsection 7.7(vii).

                           (d) Prepayments and Reductions Due to Insurance and
                  Condemnation Proceeds. No later than the second Business Day
                  following the date of receipt by Company or any of its
                  Subsidiaries of any cash payments under any of the casualty
                  insurance policies covering damage to or loss of property
                  maintained pursuant to subsection 6.4 resulting from damage to
                  or loss of all or any portion of the Collateral or any other
                  tangible asset (net of actual and documented reasonable costs
                  incurred by Company or any of its Subsidiaries in connection
                  with adjustment and settlement thereof, "Insurance Proceeds")
                  or any proceeds resulting from the taking of assets by the
                  power of eminent domain, condemnation or otherwise (net of
                  actual and documented reasonable costs incurred by Company or
                  any of its Subsidiaries in connection with adjustment and
                  settlement thereof, "Condemnation Proceeds") (other than any
                  portion of any such proceeds that is reinvested (or scheduled
                  for reinvestment) in assets of the general type used in the
                  business of Company and its Subsidiaries within 270 days from
                  the date of receipt of such proceeds; provided that no Event
                  of Default has occurred and is continuing), Company shall
                  prepay the Loans (and/or the Revolving Loan Commitments shall
                  be reduced) in the amount of such proceeds not so reinvested
                  (or scheduled for such reinvestment). Company shall, no later
                  than 270 days after receipt of any such Insurance Proceeds or
                  Condemnation Proceeds that have not theretofore been applied
                  to the Obligations, make an additional prepayment of the Loans
                  (and/or the Revolving Loan Commitments shall be reduced) in
                  the full amount of all such proceeds that have not then been
                  reinvested in similar assets.

                           (e) Prepayments Due to Reductions or Restrictions of
                  Revolving Loan Commitments. Company shall prepay the Swing
                  Line Loans and/or the Revolving Loans from time to time to the
                  extent necessary so that (y) the Total Utilization of
                  Revolving Loan Commitments shall not at any time exceed the
                  Revolving Loan Commitments then in effect, and (z) the
                  aggregate principal amount of all outstanding Swing Line Loans
                  shall not at any time exceed the Swing Line Loan Commitment
                  then in effect. All Swing Line Loans shall be prepaid in full
                  prior to the prepayment of any Revolving Loans pursuant to
                  this



                                       58
<PAGE>

                  subsection 2.4B(iii)(e).

                           (f) Prepayments and Reductions from Consolidated
                  Excess Cash Flow. In the event that there shall be
                  Consolidated Excess Cash Flow for any Fiscal Year (commencing
                  with the Fiscal Year ending December 31, 1999), Company shall,
                  no later than 100 days after the end of such Fiscal Year,
                  prepay the Loans (and/or the Revolving Loan Commitments shall
                  be reduced) in an aggregate amount equal to 50% of such
                  Consolidated Excess Cash Flow if the Leverage Ratio for such
                  Fiscal Year exceeds 4.0:1.0; provided that no prepayments
                  shall be required pursuant to this subsection 2.4B(iii)(f)
                  (and the Revolving Loan Commitments shall not be reduced) if
                  the Leverage Ratio for such Fiscal Year is less than or equal
                  to 4.0:1.0.

         C.       Application of Prepayments and Unscheduled Reductions of
                  Commitments.

                  (i) Application of Prepayments by Type of Loans. Any voluntary
         prepayments pursuant to subsection 2.4B(i) shall be applied: first to
         repay outstanding Swing Line Loans to the full extent thereof, second
         to repay outstanding Term Loans and/or Revolving Loans. Any amount
         required to be applied as a mandatory prepayment or Commitment
         reduction pursuant to subdivisions (a), (b), (c), (d) or (f) of
         subsection 2.4B(iii) shall be applied first to ratably prepay the Term
         A Loans, the Term B Loans and the Term C Loans to the full extent
         thereof, second to prepay Swing Line Loans to the full extent thereof
         and to permanently reduce the Revolving Loan Commitment by the amount
         of such prepayment, third, to prepay Revolving Loans to the full extent
         thereof and to further permanently reduce the Revolving Loan
         Commitments by the amount of such prepayment, fourth, to prepay
         outstanding reimbursement obligations with respect to Letters of
         Credit, fifth, to cash collateralize Letters of Credit as provided in
         the Collateral Account Agreement and sixth, to the extent of any
         remaining amount, to further reduce the Revolving Loan Commitments.

                  (ii) Application of Prepayments of Term Loans by Order of
         Maturity. The amount of any such voluntary prepayments applied to the
         Term Loans shall be applied ratably among Term A Loans, Term B Loans
         and Term C Loans to ratably reduce each scheduled installment of
         principal that is unpaid or the amount of principal payable at
         maturity, as the case may be, of Term A Loans, Term B Loans and Term C
         Loans. Except as provided in subsection 2.4C(iii) with respect to
         prepayments of Term B Loans or Term C Loans that have been waived, any
         mandatory prepayments of Term Loans shall be applied ratably among Term
         A Loans, the Term B Loans and the Term C Loans to ratably reduce each
         scheduled installment of principal set forth in subsection 2.4A(i),
         2.4A(ii) or 2.4A(iii) that is unpaid or the amount of principal payable
         at maturity, as the case may be.

                  (iii) Waiver of Certain Mandatory Prepayments. Anything
         contained herein to the contrary notwithstanding, so long as any Term A
         Loans are outstanding, in the event Company is required to make any
         mandatory prepayment (a "Waivable Mandatory Prepayment") of the Term B
         Loans and/or Term C Loans pursuant to subsection



                                       59
<PAGE>

         2.4B(iii), (X) Company shall use reasonable best efforts, not less than
         three Business Days prior to the date (the "Required Prepayment Date")
         on which Company is required to make such Waivable Mandatory
         Prepayment, to notify Administrative Agent of the amount of such
         prepayment, and Administrative Agent will promptly thereafter notify
         each Lender holding an outstanding Term B Loan or Term C Loan of the
         amount of such Lender's Pro Rata Share of such Waivable Mandatory
         Prepayment and such Lender's option to refuse such amount, (Y) each
         such Lender may exercise such option by giving written notice to
         Company and Administrative Agent of its election to do so no later than
         the close of business of the date it receives such notice from
         Administrative Agent (the "Cutoff Date") (it being understood that any
         Lender which does not notify Company and Administrative Agent of its
         election to exercise such option on or before the Cutoff Date shall be
         deemed to have elected, as of the Cutoff Date, not to exercise such
         option), and (Z) on the Required Prepayment Date, Company shall pay to
         Administrative Agent the amount of the Waivable Mandatory Prepayment,
         which amount shall be applied (1) in an amount equal to that portion of
         the Waivable Mandatory Prepayment payable to those Lenders that have
         elected not to exercise such option, to prepay the Term B Loans and/or
         Term C Loans of such Lenders (which prepayment shall be applied to the
         scheduled installments of principal of the Term B Loans and Term C
         Loans in accordance with subsection 2.4C(ii)) and (2) in an amount
         equal to that portion of the Waivable Mandatory Prepayment otherwise
         payable to those Lenders that have elected to exercise such option, to
         prepay the Term A Loans and reduce the unpaid scheduled installments of
         principal of the Term A Loans set forth in subsection 2.1A(i) on a pro
         rata basis.

                  (iv) Application of Prepayments of Loans to Base Rate Loans
         and Eurodollar Rate Loans. Considering Loans constituting Term Loans
         and Revolving Loans being prepaid separately, any prepayment thereof
         shall be applied first to Base Rate Loans to the full extent thereof
         before application to Eurodollar Rate Loans, in each case in a
         manner which minimizes the amount of any payments required to be made
         by Company pursuant to subsection 2.6D.



                                       60
<PAGE>

                  (v) Application of Unscheduled Reductions of Revolving Loan
         Commitments. Any voluntary or mandatory reduction of the Revolving Loan
         Commitments pursuant to subsection 2.4B(ii) or 2.4B(iii) shall be
         applied to reduce the scheduled reductions of the Revolving Loan
         Commitments set forth in subsection 2.4A(iv) in reverse chronological
         order.

D.       Application of Proceeds of Collateral and Payments Under Guaranties.

                  (i) Application of Proceeds of Collateral. Except as provided
         in subsection 2.4B(iii)(a) with respect to prepayments from Net Cash
         Proceeds, all proceeds received by Administrative Agent in respect of
         any sale of, collection from, or other realization upon all or any part
         of the Collateral under any Collateral Document may, in the discretion
         of Administrative Agent, be held by Administrative Agent as Collateral
         for, and/or (then or at any time thereafter) applied in full or in part
         by Administrative Agent against, the applicable Secured Obligations (as
         defined in such Collateral Document) in the following order of
         priority:

                           (a) To the payment of all costs and expenses of such
                  sale, collection or other realization, including without
                  limitation reasonable compensation to Administrative Agent and
                  its agents and counsel, and all other reasonable expenses,
                  liabilities and advances made or incurred by Administrative
                  Agent in connection therewith, and all amounts for which
                  Administrative Agent is entitled to indemnification under such
                  Collateral Document and all advances made by Administrative
                  Agent thereunder for the account of the applicable Loan Party,
                  and to the payment of all reasonable costs and expenses paid
                  or incurred by Administrative Agent in connection with the
                  exercise of any right or remedy under such Collateral
                  Document, all in accordance with the terms of this Agreement
                  and such Collateral Document;

                           (b) thereafter, to the extent of any excess such
                  proceeds, to the payment of all other such Secured Obligations
                  for the ratable benefit of the holders thereof; and

                           (c) thereafter, to the extent of any excess such
                  proceeds, to the payment to or upon the order of such Loan
                  Party or to whosoever may be lawfully entitled to receive the
                  same or as a court of competent jurisdiction may direct.

                  (ii) Application of Payments Under Guaranties. All payments
         received by Administrative Agent under any Guaranty shall be applied
         promptly from time to time by Administrative Agent in the following
         order of priority:

                           (a) To the payment of the reasonable costs and
                  expenses of any collection or other realization under such
                  Guaranty, including without limitation reasonable compensation
                  to Administrative Agent and its agents and counsel, and all
                  expenses, liabilities and advances made or incurred by
                  Administrative Agent in



                                       61
<PAGE>

                  connection therewith, all in accordance with the terms of this
                  Agreement and such Guaranty;

                           (b) thereafter, to the extent of any excess such
                  payments, to the payment of all other Guarantied Obligations
                  (as defined in such Guaranty) for the ratable benefit of the
                  holders thereof; and

                           (c) thereafter, to the extent of any excess such
                  payments, to the payment to the applicable Guarantor or to
                  whosoever may be lawfully entitled to receive the same or as a
                  court of competent jurisdiction may direct.

         E.       General Provisions Regarding Payments.

                  (i) Manner and Time of Payment. All payments by Company of
         principal, interest, fees and other Obligations hereunder and under the
         Notes shall be made in same day funds and without defense, setoff or
         counterclaim, free of any restriction or condition, and delivered to
         Administrative Agent not later than 12:00 Noon (New York time) on the
         date due at the Funding and Payment Office for the account of Lenders;
         funds received by Administrative Agent after that time on such due date
         shall be deemed to have been paid by Company on the next succeeding
         Business Day. Company hereby authorizes Administrative Agent to charge
         its accounts with Administrative Agent in order to cause timely payment
         to be made to Administrative Agent of all principal, interest, fees and
         expenses due hereunder (subject to sufficient funds being available in
         its accounts for that purpose).

                  (ii) Application of Payments to Principal and Interest. Except
         as provided in subsection 2.2C, all payments in respect of the
         principal amount of any Loan shall include payment of accrued interest
         on the principal amount being repaid or prepaid, and all such payments
         (and in any event any payments made in respect of any Loan on a date
         when interest is due and payable with respect to such Loan) shall be
         applied to the payment of interest before application to principal.

                  (iii) Apportionment of Payments. Aggregate principal and
         interest payments shall be apportioned among all outstanding Loans to
         which such payments relate, in each case proportionately to Lenders'
         respective Pro Rata Shares. Administrative Agent shall promptly
         distribute to each Lender, at its applicable Lending Office specified
         on Schedule 2.1 or at such other address as such Lender may request,
         its Pro Rata Share of all such payments received by Administrative
         Agent and the commitment fees of such Lender when received by
         Administrative Agent pursuant to subsection 2.3. Notwithstanding the
         foregoing provisions of this subsection 2.4E(iii) if, pursuant to the
         provisions of subsection 2.6C, any Notice of Conversion/Continuation is
         withdrawn as to any Affected Lender or if any Affected Lender makes
         Base Rate Loans in lieu of its Pro Rata Share of any Eurodollar Rate
         Loans, Administrative Agent shall give effect thereto in apportioning
         payments received thereafter.

                  (iv) Payments on Business Days. Except if expressly provided
         otherwise,



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<PAGE>

         whenever any payment to be made hereunder shall be stated to be due on
         a day that is not a Business Day, such payment shall be made on the
         next succeeding Business Day and such extension of time shall be
         included in the computation of the payment of interest hereunder or of
         the commitment fees hereunder, as the case may be.

                  (v) Notation of Payment. Each Lender agrees that before
         disposing of any Note held by it, or any part thereof (other than by
         granting participations therein), that Lender will make a notation
         thereon of all Loans evidenced by that Note and all principal payments
         previously made thereon and of the date to which interest thereon has
         been paid; provided that the failure to make (or any error in the
         making of) a notation of any Loan made under such Note shall not limit
         or otherwise affect the obligations of Company hereunder or under such
         Note with respect to any Loan or any payments of principal or interest
         on such Note.

2.5      Use of Proceeds.

         A. Term Loans and Initial Revolving Loans. The proceeds of the Existing
Term Loans and the Existing Revolving Loans that were made on the Closing Date
were applied in accordance with the provisions of the Existing Credit Agreement.

         B. Phase II Term Loans and Revolving Loans Made On the Effective Date.
The proceeds of $45,000,000 in aggregate principal amount of Phase II Term Loans
and an aggregate principal amount of Revolving Loans not to exceed an amount
acceptable to Agents made to Company on the Effective Date, together with the
net proceeds from the issuance of equity by Holdings on the Effective Date, the
Senior Subordinated Notes and the Holdings Notes shall be applied (i) to finance
the redemption, repurchase or other repayment of outstanding Indebtedness with
respect to the Existing Senior Notes, the Existing TCW Notes and the Existing
AmeriComm Credit Agreement, and (ii) to pay fees, costs and expenses payable by
Holdings and its Subsidiaries on or before the Effective Date in connection with
such refinancing.

         C. Revolving Loans; Swing Line Loans. The proceeds of any Revolving
Loans (other than the Revolving Loans referenced in subsection 2.5A and 2.5B)
and any Swing Line Loans shall be applied by Company for working capital and
general corporate purposes (including acquisitions permitted by subsections
7.7(vii)) of Company and its Subsidiaries.

         D. Compliance With Laws. Company undertakes that no portion of the
proceeds of any Loans or other extensions of credit under this Agreement shall
be used by any Loan Party in any manner which would be illegal under, or which
would cause the invalidity or unenforceability (in each case in whole or in
part) of any Loan Document under, any applicable law.

         E. Margin Regulations. Without limiting the generality of subsection
2.5D, no portion of the proceeds of any borrowing under this Agreement shall be
used by Company or any of its Subsidiaries in any manner that might cause the
borrowing or the application of such proceeds to violate Regulation U,
Regulation T or Regulation X of the Board of Governors of the Federal Reserve
System or any other regulation of such Board or to violate the Exchange



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<PAGE>

Act, in each case as in effect on the date or dates of such borrowing and such
use of proceeds.

2.6      Special Provisions Governing Eurodollar Rate Loans.

         Notwithstanding any other provision of this Agreement to the contrary,
the following provisions shall govern with respect to Eurodollar Rate Loans as
to the matters covered:

         A. Determination of Applicable Interest Rate. As soon as practicable
after 11:00 A.M. (New York time) on each Interest Rate Determination Date,
Administrative Agent shall determine (which determination shall, absent manifest
error, be final, conclusive and binding upon all parties) the interest rate that
shall apply to the Eurodollar Rate Loans for which an interest rate is then
being determined for the applicable Interest Period and shall promptly give
notice thereof (in writing or by telephone confirmed in writing) to Company and
each Lender.

         B. Inability to Determine Applicable Interest Rate. In the event that
Administrative Agent shall have reasonably determined (which determination shall
be final and conclusive and binding upon all parties hereto), on any Interest
Rate Determination Date with respect to any Eurodollar Rate Loans, that by
reason of circumstances arising after the date of this Agreement affecting the
London interbank market, adequate and fair means do not exist for ascertaining
the interest rate applicable to such Loans on the basis provided for in the
definition of Reserve Adjusted Eurodollar Rate Administrative Agent shall on
such date give notice (by telecopy or by telephone confirmed in writing) to
Company and each Lender of such determination, whereupon (i) no Loans may be
made as, or converted to, Eurodollar Rate Loans, until such time as
Administrative Agent notifies Company and Lenders that the circumstances giving
rise to such notice no longer exist (such notification not to be unreasonably
withheld or delayed) and (ii) any Notice of Borrowing or Notice of
Conversion/Continuation given by Company with respect to the Loans in respect of
which such determination was made shall be deemed to be rescinded by Company.

         C. Illegality or Impracticability of Eurodollar Rate Loans. In the
event that on any date any Lender shall have reasonably determined (which
determination shall be final and conclusive and binding upon all parties hereto
but shall be made only after consultation with Company and Administrative Agent)
that the making, maintaining or continuation of its Eurodollar Rate Loans (i)
has become unlawful as a result of compliance by such Lender in good faith with
any law, treaty, governmental rule, regulation, guideline or order (or would
conflict with any such treaty, governmental rule, regulation, guideline or order
not having the force of law even though the failure to comply therewith would
not be unlawful) or (ii) has become impracticable, or would cause such Lender
material hardship, as a result of contingencies occurring after the date of this
Agreement which materially and adversely affect the London interbank market,
then, and in any such event, such Lender shall be an "Affected Lender" and it
shall on that day give notice (by telecopy or by telephone confirmed in writing)
to Company and Administrative Agent of such determination (which notice
Administrative Agent shall promptly transmit to each other Lender). Thereafter
(a) the obligation of the Affected Lender to make Loans as, or to convert Loans
to, Eurodollar Rate Loans, shall be suspended until such notice shall be
withdrawn by the Affected Lender, (b) to the extent such determination by the
Affected Lender relates to a Eurodollar Rate Loan then being requested by
Company pursuant to



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<PAGE>

a Notice of Borrowing or a Notice of Conversion/Continuation, the Affected
Lender shall make such Loan as (or convert such Loan to, as the case may be) a
Base Rate Loan, (c) the Affected Lender's obligation to maintain its outstanding
Eurodollar Rate Loans, as the case may be (the "Affected Loans"), shall be
terminated at the earlier to occur of the expiration of the Interest Period then
in effect with respect to the Affected Loans or when required by law, and (d)
the Affected Loans shall automatically convert into Base Rate Loans on the date
of such termination. Notwithstanding the foregoing, to the extent a
determination by an Affected Lender as described above relates to a Eurodollar
Rate Loan then being requested by Company pursuant to a Notice of Borrowing or a
Notice of Conversion/Continuation, Company shall have the option, subject to the
provisions of subsection 2.6D, to rescind such Notice of Borrowing or Notice of
Conversion/Continuation as to all Lenders by giving notice (by telecopy or by
telephone confirmed in writing) to Administrative Agent of such rescission on
the date on which the Affected Lender gives notice of its determination as
described above (which notice of rescission Administrative Agent shall promptly
transmit to each other Lender). Except as provided in the immediately preceding
sentence, nothing in this subsection 2.6C shall affect the obligation of any
Lender other than an Affected Lender to make or maintain Loans as, or to convert
Loans to, Eurodollar Rate Loans in accordance with the terms of this Agreement.

         D. Compensation For Breakage or Non-Commencement of Interest Periods.
Company shall compensate each Lender, upon written request by that Lender (which
request shall set forth the basis for requesting such amounts), for all
reasonable losses, expenses and liabilities (including, without limitation, any
interest paid by that Lender to lenders of funds borrowed by it to make or carry
its Eurodollar Rate Loans and any loss, expense or liability sustained by that
Lender in connection with the liquidation or re-employment of such funds) which
that Lender may sustain: (i) if for any reason (other than a default by that
Lender) a borrowing of any Eurodollar Rate Loan does not occur on a date
specified therefor in a Notice of Borrowing or a telephonic request for
borrowing, or a conversion to or continuation of any
Eurodollar Rate Loan does not occur on a date specified therefor in a Notice of
Conversion/Continuation or a telephonic request for conversion or continuation,
(ii) if any prepayment (including any prepayment pursuant to subsection 2.4B) or
conversion of any of its Eurodollar Rate Loans occurs on a date that is not the
last day of an Interest Period applicable to that Loan, (iii) if any prepayment
of any of its Eurodollar Rate Loans is not made on any date specified in a
notice of prepayment given by Company, or (iv) as a consequence of any other
default by Company in the repayment of its Eurodollar Rate Loans when required
by the terms of this Agreement.

         E. Booking of Eurodollar Rate Loans. Any Lender may make, carry or
transfer Eurodollar Rate Loans at, to, or for the account of any of its branch
offices or the office of an Affiliate of that Lender.

         F. Assumptions Concerning Funding of Eurodollar Rate Loans. Calculation
of all amounts payable to a Lender under this subsection 2.6 and under
subsection 2.7A shall be made as though that Lender had actually funded each of
its relevant Eurodollar Rate Loans through the purchase of a Eurodollar deposit
bearing interest at the rate obtained pursuant to clause (i) of the definition
of Reserve Adjusted Eurodollar Rate in an amount equal to the amount of such
Eurodollar Rate Loan and having a maturity comparable to the relevant Interest
Period



                                       65
<PAGE>

and, through the transfer of such Eurodollar deposit from an offshore office of
that Lender to a domestic office of that Lender in the United States of America;
provided, however, that each Lender may fund each of its Eurodollar Rate Loans
in any manner it sees fit and the foregoing assumptions shall be utilized only
for the purposes of calculating amounts payable under this subsection 2.6 and
under subsection 2.7A.

         G. Eurodollar Rate Loans After Default. After the occurrence of and
during the continuation of a Potential Event of Default or an Event of Default,
(i) Company may not elect to have a Loan be made or maintained as, or converted
to, a Eurodollar Rate Loan after the expiration of any Interest Period then in
effect for that Loan and (ii) subject to the provisions of subsection 2.6D, any
Notice of Borrowing or Notice of Conversion/Continuation given by Company with
respect to a requested borrowing or conversion/continuation that has not yet
occurred shall be deemed to be rescinded by Company.

2.7      Increased Costs; Taxes; Capital Adequacy.

         A. Compensation for Increased Costs and Taxes. Subject to the
provisions of subsection 2.7B, in the event that any Lender shall determine
(which determination shall, absent manifest error, be final and conclusive and
binding upon all parties hereto) that any law, treaty or governmental rule,
regulation or order, or any change therein or in the interpretation,
administration or application thereof (including the introduction of any new
law, treaty or governmental rule, regulation or order), or any determination of
a court or governmental authority, in each case that becomes effective after the
Closing Date, or compliance by such Lender with any guideline, request or
directive issued or made after the date hereof by any central bank or other
governmental or quasi-governmental authority (whether or not having the force of
law):

                  (i) results in a change in the basis of taxation of such
         Lender (or its applicable lending office) (other than a change with
         respect to any Tax on the overall net income of such Lender) with
         respect to this Agreement or any of its obligations hereunder or any
         payments to such Lender (or its applicable lending office) of
         principal, interest, fees or any other amount payable hereunder;

                  (ii) imposes, modifies or holds applicable any reserve
         (including without limitation any marginal, emergency, supplemental,
         special or other reserve), special deposit, compulsory loan, FDIC
         insurance or similar requirement against assets held by, or deposits or
         other liabilities in or for the account of, or advances or loans by, or
         other credit extended by, or any other acquisition of funds by, any
         office of such Lender (other than any such reserve or other
         requirements with respect to Eurodollar Rate Loans that are reflected
         in the definition of Reserve Adjusted Eurodollar Rate; or

                  (iii) imposes any other condition (other than with respect to
         a Tax matter) on or affecting such Lender (or its applicable lending
         office) or its obligations hereunder, or the London interbank market;

and the result of any of the foregoing is to increase the cost to such Lender of
agreeing to make,



                                       66
<PAGE>

making or maintaining Eurodollar Rate Loans hereunder or to reduce any amount
received or receivable by such Lender (or its applicable lending office) with
respect thereto; then, in any such case, Lender shall promptly notify Company
and Administrative Agent thereof and Company shall promptly pay to such Lender,
upon receipt of the statement referred to in the next sentence, such additional
amount or amounts (in the form of an increased rate of, or a different method of
calculating, interest or otherwise as such Lender shall reasonably determine) as
may be necessary to compensate such Lender for any such increased cost or
reduction in amounts received or receivable hereunder. Such Lender shall deliver
to Company (with a copy to Administrative Agent) a written statement, setting
forth in reasonable detail the basis for calculating the additional amounts owed
to such Lender under this subsection 2.7A, which statement shall be conclusive
and binding upon all parties hereto absent manifest error.

         B.       Withholding of Taxes.

                  (i) Payments to Be Free and Clear. All sums payable by Company
         under this Agreement and the other Loan Documents shall (except to the
         extent required by law) be paid free and clear of, and without any
         deduction or withholding on account of, any Tax (other than a Tax on
         the overall net income of any Lender) imposed, levied, collected,
         withheld or assessed by or within the United States of America or any
         political subdivision in or of the United States of America or any
         other jurisdiction from which a payment is made by or on behalf of
         Company.

                  (ii) Withholding of Taxes. If Company or any other Person is
         required by law to make any deduction or withholding on account of any
         such Tax from any sum paid or payable by Company to Administrative
         Agent or any Lender under any of the Loan Documents:

                           (a) Company shall notify Administrative Agent of any
                  such requirement or any change in any such requirement as soon
                  as Company becomes aware of it;

                           (b) Company shall pay any such Tax before the date on
                  which penalties attach thereto, such payment to be made (if
                  the liability to pay is imposed on Company) for its own
                  account or (if that liability is imposed on Administrative
                  Agent or such Lender, as the case may be) on behalf of and in
                  the name of Administrative Agent or such Lender;

                           (c) the sum payable by Company in respect of which
                  the relevant deduction, withholding or payment is required
                  shall be increased to the extent necessary to ensure that,
                  after the making of that deduction, withholding or payment,
                  Administrative Agent or such Lender, as the case may be,
                  receives on the due date a net sum equal to what it would have
                  received had no such deduction, withholding or payment been
                  required or made; and

                           (d) within 30 days after paying any sum from which it
                  is required by law to make any deduction or withholding, and
                  within 30 days after the due date



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<PAGE>

                  of payment of any Tax which it is required by clause (b) above
                  to pay, Company shall deliver to Administrative Agent evidence
                  satisfactory to the other affected parties of such deduction,
                  withholding or payment and of the remittance thereof to the
                  relevant taxing or other authority;

provided that no such additional amount shall be required to be paid to any
Lender under clause (c) above except to the extent that any change after the
Closing Date (in the case of each Existing Lender), after the Effective Date (in
the case of each New Lender) or after the date of the Assignment Agreement
pursuant to which such Lender became a Lender (in the case of each other Lender)
in any such requirement for a deduction, withholding or payment as is mentioned
therein shall result in an increase in the rate of such deduction, withholding
or payment from that in effect at the date of this Agreement or at the date of
such Assignment Agreement, as the case may be, in respect of payments to such
Lender.

                  (iii)    Evidence of Exemption from U.S. Withholding Tax.

                           (a) Each Lender that is organized under the laws of
                  any jurisdiction other than the United States or any state or
                  other political subdivision thereof (for purposes of this
                  subsection 2.7B(iii), a "Non-US Lender") shall deliver to each
                  of Administrative Agent and Company, on or prior to the
                  Closing Date (in the case of each Existing Lender), on or
                  prior to the Effective Date (in the case of each New Lender)
                  or on or prior to the date of the Assignment Agreement
                  pursuant to which it becomes a Lender (in the case of each
                  other Lender), and at such other times as may be necessary in
                  the determination of Company or Administrative Agent (each in
                  the reasonable exercise of its discretion), (1) two original
                  copies of Internal Revenue Service Form 1001 or 4224 (or any
                  successor forms), accurately completed and duly executed by
                  such Lender, together with any other certificate or statement
                  of exemption required under the Internal Revenue Code or the
                  regulations issued thereunder to establish that such Lender is
                  not subject to deduction or withholding of United States
                  federal income tax with respect to any payments to such Lender
                  of principal, interest, fees or other amounts payable under
                  any of the Loan Documents or (2) if such Lender is not a
                  "bank" or other Person described in Section 881(c)(3) of the
                  Internal Revenue Code and cannot deliver either Internal
                  Revenue Service Form 1001 or 4224 pursuant to clause (1)
                  above, a Certificate re Non-Bank Status together with an
                  original copy of Internal Revenue Service Form W-8 (or any
                  successor form), properly completed and duly executed by such
                  Lender, together with any other certificate or statement of
                  exemption required under the Internal Revenue Code or the
                  regulations issued thereunder to establish that such Lender is
                  not subject to deduction or withholding of United States
                  federal income tax with respect to any payments to such Lender
                  of interest payable under any of the Loan Documents.

                           (b) Each Lender required to deliver any forms,
                  certificates or other evidence with respect to United States
                  federal income tax withholding matters pursuant to subsection
                  2.7B(iii)(a) hereby agrees, from time to time after the
                  initial delivery by such Lender of such forms, certificates or
                  other evidence,



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<PAGE>

                  whenever a lapse in time or change in circumstances renders
                  such forms, certificates or other evidence obsolete or
                  inaccurate in any material respect, such Lender shall (1)
                  deliver to each of Administrative Agent and Company two new
                  original copies of Internal Revenue Service Form 1001 or 4224,
                  or a Certificate re Non-Bank Status and an original copy of
                  Internal Revenue Service Form W-8, as the case may be,
                  accurately completed and duly executed by such Lender,
                  together with any other certificate or statement of exemption
                  required in order to confirm or establish that such Lender is
                  not subject to deduction or withholding of United States
                  federal income tax with respect to payments to such Lender
                  under the Loan Documents or (2) immediately notify
                  Administrative Agent and Company of its inability to deliver
                  any such forms, certificates or other evidence.

                           (c) Company shall not be required to pay any
                  additional amount to any Non-US Lender under clause (c) of
                  subsection 2.7B(ii) in respect of deductions or withholdings
                  of United States federal income taxes if such Lender shall
                  have failed to satisfy the requirements of subsection
                  2.7B(iii)(a) or 2.7B(iii)(b); provided that if such Lender
                  shall have satisfied such requirements on the Closing Date (in
                  the case of each Existing Lender), on the Effective Date (in
                  the case of each New Lender), or on the date of the Assignment
                  Agreement pursuant to which it became a Lender (in the case of
                  each other Lender), nothing in this subsection 2.7B(iii)(c)
                  shall relieve Company of its obligation to pay any additional
                  amounts pursuant to clause (c) of subsection 2.7B(ii) in the
                  event that, as a result of any change after the Closing Date
                  in any applicable law, treaty or governmental rule, regulation
                  or order, or any change in the interpretation, administration
                  or application thereof, such Lender is no longer properly
                  entitled to deliver forms, certificates or other evidence at a
                  subsequent date establishing the fact that such Lender is not
                  subject to withholding as described in subsection 2.7B(iii)(a)
                  or 2.7B(iii)(b).

         C. Capital Adequacy Adjustment. If any Lender shall have determined
         that the adoption, effectiveness, phase-in or applicability after the
         Closing Date of any law, rule or regulation (or any provision thereof)
         regarding capital adequacy, or any change therein or in the
         interpretation or administration thereof by any governmental authority,
         central bank or comparable agency charged with the interpretation or
         administration thereof, or compliance by any Lender (or its applicable
         lending office) with any guideline, request or directive regarding
         capital adequacy (whether or not having the force of law) of any such
         governmental authority, central bank or comparable agency, has or would
         have the effect of reducing the rate of return on the capital of such
         Lender or any corporation controlling such Lender as a consequence of,
         or with reference to, such Lender's Loans or Commitments or Letters of
         Credit or participations therein or other obligations hereunder with
         respect to the Loans or the Letters of Credit to a level below that
         which such Lender reasonably determines such Lender or such controlling
         corporation could have achieved but for such adoption, effectiveness,
         phase-in, applicability, change or compliance (taking into
         consideration the policies of such Lender or such controlling
         corporation with regard to capital adequacy), then from time to time,
         within fifteen Business Days after receipt by Company from such Lender
         of the statement referred to in the next sentence, Company



                                       69
<PAGE>

         shall pay to such Lender such additional amount or amounts as will
         compensate such Lender or such controlling corporation on an after-tax
         basis for such reduction. Such Lender shall deliver to Company (with a
         copy to Administrative Agent) a written statement, setting forth in
         reasonable detail the basis of the calculation of such additional
         amounts, which statement shall be conclusive and binding upon all
         parties hereto absent manifest error.

                  D. Substitute Lenders. In the event Company is required under
         the provisions of this subsection 2.7 to make payments in a material
         amount to any Lender or in the event any Lender fails to lend to
         Company in accordance with this Agreement, Company may, so long as no
         Event of Default or Potential Event of Default shall have occurred and
         be continuing, elect to terminate such Lender as a party to this
         Agreement; provided that, concurrently with such termination, (i)
         Company shall pay that Lender all principal, interest and fees and
         other amounts (including without limitation amounts, if any, owed under
         this subsection 2.7) due to be paid to such Lender with respect to all
         periods through such date of termination, (ii) another financial
         institution satisfactory to Company and Administrative Agent (or, in
         the event Administrative Agent is also the Lender to be terminated, the
         successor Administrative Agent) shall agree, as of such date, to become
         a Lender for all purposes under this Agreement (whether by assignment
         or amendment) and to assume all obligations of the Lender to be
         terminated as of such date, and (iii) all documents and supporting
         materials necessary, in the judgment of Administrative Agent (or, in
         the event Administrative Agent is also the Lender to be terminated, the
         successor Administrative Agent) to evidence the substitution of such
         Lender shall have been received and approved by Administrative Agent as
         of such date.



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2.8      Obligation of Lenders and Issuing Lenders to Mitigate.

         Each Lender and Issuing Lender agrees that, as promptly as practicable
after the officer of such Lender or Issuing Lender responsible for administering
the Loans or Letters of Credit of such Lender or Issuing Lender, as the case may
be, becomes aware of the occurrence of an event or the existence of a condition
that would cause such Lender to become an Affected Lender or that would entitle
such Lender or Issuing Lender to receive payments under subsection 2.7 or
subsection 3.6, it will, to the extent not inconsistent with the internal
policies of such Lender or Issuing Lender and any applicable legal or regulatory
restrictions, use reasonable efforts (i) to make, issue, fund or maintain the
Commitments of such Lender or the affected Loans or Letters of Credit of such
Lender or Issuing Lender through another lending or letter of credit office of
such Lender or Issuing Lender, or (ii) take such other measures as such Lender
or Issuing Lender may deem reasonable, if as a result thereof the circumstances
which would cause such Lender to be an Affected Lender would cease to exist or
the additional amounts which would otherwise be required to be paid to such
Lender or Issuing Lender pursuant to subsection 2.7 or subsection 3.6 would be
materially reduced and if, as determined by such Lender or Issuing Lender in its
sole discretion, the making, issuing, funding or maintaining of such Commitments
or Loans or Letters of Credit through such other lending or letter of credit
office or in accordance with such other measures, as the case may be, would not
otherwise materially adversely affect such Commitments or Loans or Letters of
Credit or the interests of such Lender or Issuing Lender; provided that such
Lender or Issuing Lender will not be obligated to utilize such other lending or
letter of credit office pursuant to this subsection 2.8 unless Company agrees to
pay all incremental expenses incurred by such Lender or Issuing Lender as a
result of utilizing such other lending or letter of credit office. A certificate
as to the amount of any such expenses payable by Company pursuant to this
subsection 2.8 (setting forth in reasonable detail the basis for requesting such
amount) submitted by such Lender or Issuing Lender to Company (with a copy to
Administrative Agent) shall be conclusive absent manifest error.



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<PAGE>

                                   SECTION 3.
                                LETTERS OF CREDIT

3.1      Issuance of Letters of Credit and Lenders' Purchase of Participations
         Therein.

         A. Letters of Credit. Company acknowledges and confirms that Schedule
3.1 annexed hereto sets forth each letter of credit issued under the Existing
Credit Agreement (collectively, the "Existing Letters of Credit") and
outstanding as of the Effective Date. Company hereby represents, warrants,
agrees, covenants and (a) reaffirms that it has no (and it permanently and
irrevocably waives and releases Agents and Lenders from any, to the extent
arising on or prior to the Effective Date) defense, set off, claim or
counterclaim against any Agent or Lender in regard to its Obligations in respect
of such Existing Letters of Credit and (b) reaffirms its obligation to reimburse
the applicable Issuing Lenders for honored drawings under such Existing Letters
of Credit in accordance with the terms and conditions of this Agreement and the
other Loan Documents applicable to Letters of Credit issued hereunder. Based on
the foregoing, each Lender agrees that (1) each Existing Letter of Credit which
is a Standby Letter of Credit shall, as of the Effective Date, be deemed for all
purposes of this Agreement to be a Standby Letter of Credit issued hereunder,
and (2) each Existing Letter of Credit which is a Commercial Letter of Credit
shall, as of the Effective Date, be deemed for all purposes of this Agreement to
be a Commercial Letter of Credit issued hereunder. In addition to the foregoing
and in addition to Company requesting that Lenders make Revolving Loans pursuant
to subsection 2.1A(iii), and that Swing Line Lender make Swing Line Loans
pursuant to subsection 2.1A(iv), Company may request, in accordance with the
provisions of this subsection 3.1, from time to time during the period from the
Effective Date to but excluding the date which is five days before the Revolving
Loan Commitment Termination Date, that one or more Lenders issue Letters of
Credit for its account for the purposes specified in the definitions of
Commercial Letters of Credit and Standby Letters of Credit. Subject to the terms
and conditions of this Agreement and in reliance upon the representations and
warranties of Loan Parties herein set forth, any one or more Lenders may, but
(except as provided in subsection 3.1B(ii)) shall not be obligated to, issue
such Letters of Credit in accordance with the provisions of this subsection 3.1;
provided that Company shall not request that any Lender issue (and no Lender
shall issue):

                  (i) any Letter of Credit if, after giving effect to such
         issuance, the Total Utilization of Revolving Loan Commitments would
         exceed the Revolving Loan Commitments then in effect;

                  (ii) any Letter of Credit if, after giving effect to such
         issuance, the Letter of Credit Usage would exceed $5,000,000;

                  (iii) any Standby Letter of Credit having an expiration date
         later than the earlier of (a) the Revolving Loan Commitment Termination
         Date and (b) the date which is one year from the date of issuance of
         such Standby Letter of Credit; provided that the immediately preceding
         clause (b) shall not prevent any Issuing Lender from agreeing that a
         Standby Letter of Credit will automatically be extended for one or more
         successive periods not to exceed one year each unless such Issuing
         Lender elects not to extend for



                                       72
<PAGE>

         any such additional period; provided further that, unless Requisite
         Lenders otherwise consent, such Issuing Lender shall give notice that
         it will not extend such Standby Letter of Credit if it has knowledge
         that an Event of Default has occurred and is continuing on the last day
         on which such Issuing Lender may give notice to the beneficiary that it
         will not extend such Standby Letter of Credit;

                  (iv) any Commercial Letter of Credit (a) having an expiration
         date later than the earlier of (X) 30 days prior to the Revolving Loan
         Commitment Termination Date and (Y) the date which is 180 days from the
         date of issuance of such Commercial Letter of Credit or (b) that is
         otherwise unacceptable to the applicable Issuing Lender in its
         reasonable discretion;

                  (v) any Letter of Credit denominated in a currency other than
         Dollars; or

                  (vi) any Letter of Credit during any period when a Lender
         Default exists, unless each Issuing Lender has entered into
         arrangements satisfactory to it and Company to eliminate such Issuing
         Lender's risk with respect to the Defaulting Lender, including by cash
         collateralizing such Defaulting Lender's Pro Rata Share of the Letter
         of Credit Usage (after giving effect to the issuance of the proposed
         Letter of Credit).

         B.       Mechanics of Issuance.

                  (i) Notice of Issuance. Whenever Company desires the issuance
         of a Letter of Credit, it shall deliver to Administrative Agent, at the
         Funding and Payment Office, a Notice of Issuance of Letter of Credit no
         later than 12:00 Noon (New York time) at least five Business Days, or
         such shorter period as may be agreed to by the Issuing Lender in any
         particular instance, in advance of the proposed date of issuance. The
         Notice of Issuance of Letter of Credit shall specify (a) the proposed
         date of issuance (which shall be a Business Day), (b) the face amount
         of or maximum aggregate liability under, as applicable, the Letter of
         Credit, (c) the expiration date of the Letter of Credit, (d) the name
         and address of the beneficiary, and (e) the verbatim text of the
         proposed Letter of Credit or the proposed terms and conditions thereof,
         including a precise description of any documents and the verbatim text
         of any certificates to be presented by the beneficiary which, if
         presented by the beneficiary prior to the expiration date of the Letter
         of Credit, would require the Issuing Lender to make payment thereunder;
         provided that the Issuing Lender, in its reasonable discretion, may
         require changes in the text of the proposed Letter of Credit or any
         such documents or certificates; provided further that no Letter of
         Credit shall require payment against a conforming draft or other
         request for payment to be made thereunder on the same business day
         (under the laws of the jurisdiction in which the office of the Issuing
         Lender to which such draft or other request for payment is required to
         be presented is located) that such draft or other request for payment
         is presented if such presentation is made after 10:00 A.M. (in the time
         zone of such office of the Issuing Lender) on such business day.

                  Company shall notify the applicable Issuing Lender (and
         Administrative Agent, if Administrative Agent is not such Issuing
         Lender) prior to the issuance of any Letter of



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<PAGE>

         Credit in the event that any of the matters to which Company is
         required to certify in the applicable Notice of Issuance of Letter of
         Credit is no longer true and correct as of the proposed date of
         issuance of such Letter of Credit, and upon the issuance of any Letter
         of Credit, Company shall be deemed to have re-certified, as of the date
         of such issuance, as to the matters to which Company is required to
         certify in the applicable Notice of Issuance of Letter of Credit.

                  (ii) Determination of Issuing Lender. Upon receipt by
         Administrative Agent of a Notice of Issuance of Letter of Credit
         pursuant to subsection 3.1B(i) requesting the issuance of a Letter of
         Credit, in the event Administrative Agent elects to issue such Letter
         of Credit, Administrative Agent shall promptly so notify Company, and
         Administrative Agent shall be the Issuing Lender with respect thereto.
         In the event that Administrative Agent, in its sole discretion, elects
         not to issue such Letter of Credit, Administrative Agent shall promptly
         so notify the Company, whereupon Company may request any other Lender
         to issue such Letter of Credit by delivering to such Lender a copy of
         the applicable Notice of Issuance of Letter of Credit. Any Lender so
         requested to issue such Letter of Credit shall promptly notify Company
         and Administrative Agent whether or not, in its sole discretion, it has
         elected to issue such Letter of Credit, and any such Lender which so
         elects to issue such Letter of Credit shall be the Issuing Lender with
         respect thereto. In the event that all other Lenders shall have
         declined to issue such Letter of Credit, notwithstanding the prior
         election of Administrative Agent not to issue such Letter of Credit,
         Administrative Agent shall be obligated to issue such Letter of Credit
         and shall be the Issuing Lender with respect thereto, notwithstanding
         the fact that the sum of the Letter of Credit Usage with respect to
         such Letter of Credit and with respect to all other Letters of Credit
         issued by Administrative Agent, when aggregated with Administrative
         Agent's outstanding Revolving Loans and Swing Line Loans, may exceed
         Administrative Agent's Revolving Loan Commitment then in effect.

                  (iii) Issuance of Letter of Credit. Upon satisfaction or
         waiver (in accordance with subsection 10.6) of the conditions set forth
         in subsection 4.3, the Issuing Lender shall issue the requested Letter
         of Credit in accordance with the Issuing Lender's standard operating
         procedures (any such issuance by Administrative Agent being effected
         through the Funding and Payment Office), and upon its issuance of such
         Letter of Credit the Issuing Lender shall promptly notify
         Administrative Agent and each Lender of such issuance, which notice
         shall be accompanied by a copy of such Letter of Credit.

                  (iv) Reports to Lenders. Within 30 days after the end of each
         calendar quarter ending after the Closing Date, so long as any Letter
         of Credit shall have been outstanding during such calendar quarter,
         each Issuing Lender shall deliver to Administrative Agent and
         Administrative Agent shall deliver to each Lender a report setting
         forth for such calendar quarter the daily maximum amount available to
         be drawn under the Letters of Credit that were outstanding during such
         calendar quarter.

         C. Lenders' Purchase of Participations in Letters of Credit.
Immediately upon the issuance of each Letter of Credit, each Lender shall be
deemed to, and hereby agrees to, have irrevocably purchased from the Issuing
Lender a participation in such Letter of Credit and



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<PAGE>

any drawings honored or payments made thereunder in an amount equal to such
Lender's Pro Rata Share (with respect to the Revolving Loan Commitments) of the
maximum amount which is or at any time may become available to be drawn or
required to be paid thereunder.

3.2      Letter of Credit Fees.

         Company agrees to pay the following amounts to each Issuing Lender with
respect to Letters of Credit issued by it for the account of Company:

                  (i) with respect to each Letter of Credit, (a) a fronting fee
         equal to 1/4 of 1.0% per annum of the daily maximum amount available to
         be drawn under such Letter of Credit and (b) a Letter of Credit fee
         equal to the product of (x) the then Applicable Eurodollar Rate Margin
         with respect to Revolving Loans and (y) the daily maximum amount
         available to be drawn under such Letter of Credit, in each case payable
         in arrears on and to the last Business Day in each of March, June,
         September and December of each year, commencing September 1998, and
         computed on the basis of a 360-day year for the actual number of days
         elapsed; and

                  (ii) with respect to the issuance, amendment or transfer of
         each Letter of Credit and each drawing made thereunder (without
         duplication of the fees payable under clause (i) above), documentary
         and processing charges in accordance with such Issuing Lender's
         standard schedule for such charges in effect at the time of such
         issuance, amendment, transfer or drawing, as the case may be.

Promptly upon receipt by such Issuing Lender of any amount described in clause
(i)(b) of this subsection 3.2, such Issuing Lender shall distribute to each
other Lender having Revolving Loan Exposure its Pro Rata Share of such amount.

3.3      Drawings and Payments and Reimbursement of Amounts Drawn or Paid Under
         Letters of Credit.

         A. Responsibility of Issuing Lender With Respect to Requests For
Drawings and Payments. In determining whether to honor any drawing or request
for payment under any Letter of Credit by the beneficiary thereof, the Issuing
Lender shall be responsible only to determine that the documents and
certificates required to be delivered under such Letter of Credit have been
delivered and that they comply on their face with the requirements of such
Letter of Credit.

         B. Reimbursement by Company of Amounts Drawn or Paid Under Letters of
Credit. In the event an Issuing Lender has determined to honor a drawing or
request for payment under a Letter of Credit issued by it, such Issuing Lender
shall immediately notify Company and Administrative Agent, and Company shall
reimburse such Issuing Lender on or before the Business Day immediately
following the date on which such drawing is honored or such payment is made (the
applicable "Reimbursement Date") in an amount in same day funds equal to the
amount of such honored drawing; provided that, anything contained in this
Agreement to the contrary notwithstanding, (i) unless Company shall have
notified Administrative



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Agent and such Issuing Lender prior to 12:00 Noon (New York time) on the date of
such honored drawing or request for payment that Company intends to reimburse
such Issuing Lender for the amount of such honored drawing or payment with funds
other than the proceeds of Revolving Loans, Company shall be deemed to have
given a timely Notice of Borrowing to Administrative Agent requesting Lenders to
make Revolving Loans which are Base Rate Loans on the applicable Reimbursement
Date in an amount equal to the amount of such honored drawing or payment and
(ii) subject to satisfaction or waiver of the conditions specified in subsection
4.2B, Lenders shall, on the applicable Reimbursement Date, make Revolving Loans
in the amount of such honored drawing or payment, the proceeds of which shall be
applied directly by Administrative Agent to reimburse such Issuing Lender for
the amount of such honored drawing or payment; provided further that if for any
reason proceeds of Revolving Loans are not received by such Issuing Lender on
the applicable Reimbursement Date in an amount equal to the amount of such
honored drawing or payment, Company shall reimburse such Issuing Lender, on
demand, in an amount in same day funds equal to the excess of the amount of such
honored drawing or payment over the aggregate amount of such Revolving Loans, if
any, which are so received. Nothing in this subsection 3.3B shall be deemed to
relieve any Lender from its obligation to make Revolving Loans on the terms and
conditions set forth in this Agreement, and Company shall retain any and all
rights it may have against any Lender resulting from the failure of such Lender
to make such Revolving Loans under this subsection 3.3B.



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         C.       Payment by Lenders of Unreimbursed Drawings or Payments Under
Letters of Credit.

                  (i) Payment by Lenders. In the event that Company shall fail
         for any reason to reimburse any Issuing Lender as provided in
         subsection 3.3B in an amount equal to the amount of any honored drawing
         or payment made by such Issuing Lender under a Letter of Credit issued
         by it, such Issuing Lender shall promptly notify each other Lender of
         the unreimbursed amount of such honored drawing or payment and of such
         other Lender's respective participation therein based on such Lender's
         Pro Rata Share of the Revolving Loan Commitments. Each Lender shall
         make available to such Issuing Lender an amount equal to its respective
         participation, in same day funds, at the office of such Issuing Lender
         specified in such notice, not later than 2:00 P.M. (New York time) on
         the first business day (under the laws of the jurisdiction in which
         such office of such Issuing Lender is located) after the date notified
         by such Issuing Lender. In the event that any Lender fails to make
         available to such Issuing Lender on such business day the amount of
         such Lender's participation in such Letter of Credit as provided in
         this subsection 3.3C, such Issuing Lender shall be entitled to recover
         such amount on demand from such Lender together with interest thereon
         at the rate customarily used by such Issuing Lender for the correction
         of errors among banks for three Business Days and thereafter at the
         Base Rate. Nothing in this subsection 3.3C shall be deemed to prejudice
         the right of any Lender to recover from any Issuing Lender any amounts
         made available by such Lender to such Issuing Lender pursuant to this
         subsection 3.3C in the event that it is determined by the final
         judgment of a court of competent jurisdiction that the payment with
         respect to a Letter of Credit by such Issuing Lender in respect of
         which payment was made by such Lender constituted gross negligence or
         willful misconduct on the part of such Issuing Lender.

                  (ii) Distribution to Lenders of Reimbursements Received From
         Company. In the event any Issuing Lender shall have been reimbursed by
         other Lenders pursuant to subsection 3.3C(i) for all or any portion of
         any honored drawing or payment made by such Issuing Lender under a
         Letter of Credit issued by it, such Issuing Lender shall distribute to
         each other Lender which has paid all amounts payable by it under
         subsection 3.3C(i) with respect to such honored drawing or payment such
         other Lender's Pro Rata Share of all payments subsequently received by
         such Issuing Lender from Company in reimbursement of such honored
         drawing or payment when such payments are received. Any such
         distribution shall be made to a Lender at its primary address set forth
         below its name on the appropriate signature page hereof or at such
         other address as such Lender may request.



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<PAGE>

         D.       Interest on Amounts Drawn or Paid Under Letters of Credit.

                  (i) Payment of Interest by Company. Company agrees to pay to
         each Issuing Lender, with respect to drawings or payments made under
         any Letters of Credit issued by it, interest on the amount paid by such
         Issuing Lender in respect of each such drawing or payment from the date
         such drawing is honored or payment is made to but excluding the date
         such amount is reimbursed by Company (including any such reimbursement
         out of the proceeds of Revolving Loans pursuant to subsection 3.3B) at
         a rate equal to (a) for the period from the date such drawing is
         honored or payment is made to but excluding the applicable
         Reimbursement Date, the Base Rate plus the Applicable Base Rate Margin
         with respect to Revolving Loans, and (b) thereafter, a rate which is 2%
         per annum in excess of the rate of interest described in the foregoing
         clause (a). Interest payable pursuant to this subsection 3.3D(i) shall
         be computed on the basis of a 360-day year for the actual number of
         days elapsed in the period during which it accrues and shall be payable
         on demand or, if no demand is made, on the date on which the related
         drawing or payment under a Letter of Credit is reimbursed in full.

                  (ii) Distribution of Interest Payments by Issuing Lender.
         Promptly upon receipt by any Issuing Lender of any payment of interest
         pursuant to subsection 3.3D(i), (a) such Issuing Lender shall
         distribute to each other Lender, out of the interest received by such
         Issuing Lender in respect of the period from the date of the applicable
         honored drawing or payment under a Letter of Credit issued by such
         Issuing Lender to but excluding the date on which such Issuing Lender
         is reimbursed for the amount of such drawing or payment (including any
         such reimbursement out of the proceeds of Revolving Loans pursuant to
         subsection 3.3B), the amount that such other Lender would have been
         entitled to receive in respect of the Letter of Credit fee that would
         have been payable in respect of such Letter of Credit for such period
         pursuant to subsection 3.2 if no drawing had been honored or payment
         had been made under such Letter of Credit, and (b) in the event such
         Issuing Lender shall have been reimbursed by other Lenders pursuant to
         subsection 3.3C(i) for all or any portion of such drawing or payment,
         such Issuing Lender shall distribute to each other Lender which has
         paid all amounts payable by it under subsection 3.3C(i) with respect to
         such drawing or payment such other Lender's Pro Rata Share of any
         interest received by such Issuing Lender in respect of that portion of
         such drawing or payment so reimbursed by other Lenders for the period
         from the date on which such Issuing Lender was so reimbursed by other
         Lenders to and including the date on which such portion of such drawing
         or payment is reimbursed by Company. Any such distribution shall be
         made to a Lender at its Lending Office set forth on Schedule 2.1 or at
         such other address as such Lender may request.



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3.4      Obligations Absolute.

         The obligation of Company to reimburse each Issuing Lender for drawings
honored or payments made under the Letters of Credit issued by it and to repay
any Revolving Loans made by Lenders pursuant to subsection 3.3B and the
obligations of Lenders under subsection 3.3C(i) shall be unconditional and
irrevocable and shall be paid strictly in accordance with the terms of this
Agreement under all circumstances including, without limitation, the following
circumstances:

                  (i) any lack of validity or enforceability of any Letter of
         Credit;

                  (ii) the existence of any claim, set-off, defense or other
         right which Company or any Lender may have at any time against a
         beneficiary or any transferee of any Letter of Credit (or any Persons
         for whom any such transferee may be acting), any Issuing Lender or
         other Lender or any other Person or, in the case of a Lender, against
         Company whether in connection with this Agreement, the transactions
         contemplated herein or any unrelated transaction (including any
         underlying transaction between Company or one of its Subsidiaries and
         the beneficiary for which any Letter of Credit was procured);

                  (iii) any draft, demand, certificate or other document
         presented under any Letter of Credit proving to be forged, fraudulent,
         invalid or insufficient in any respect or any statement therein being
         untrue or inaccurate in any respect;

                  (iv) payment by the applicable Issuing Lender under any Letter
         of Credit against presentation of a demand, draft or certificate or
         other document which appears to substantially comply with the terms of
         such Letter of Credit;

                  (v) any adverse change in the business, operations,
         properties, assets, condition (financial or otherwise) or prospects of
         Company or any of its Subsidiaries;

                  (vi) any breach of this Agreement or any other Loan Document
         by any party thereto;

                  (vii) any other circumstance or happening whatsoever, whether
         or not similar to any of the foregoing; or

                  (viii) the fact that an Event of Default or a Potential Event
         of Default shall have occurred and be continuing;

provided, in each case, that payment by the applicable Issuing Lender under the
applicable Letter of Credit shall not have constituted gross negligence or
willful misconduct of such Issuing Lender under the circumstances in question
(as determined by a final judgment of a court of competent jurisdiction).



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3.5      Indemnification; Nature of Issuing Lender's Duties.

         A. Indemnification. In addition to amounts payable as provided in
subsection 3.6, Company hereby agrees to protect, indemnify, pay and save
harmless each Issuing Lender from and against any and all claims, demands,
liabilities, damages, losses, costs, charges and expenses (including reasonable
fees, expenses and disbursements of counsel and allocated costs of internal
counsel) which such Issuing Lender may incur or be subject to as a consequence,
direct or indirect, of (i) the issuance of any Letter of Credit by such Issuing
Lender, other than as a result of (a) the gross negligence or willful misconduct
of such Issuing Lender as determined by a final judgment of a court of competent
jurisdiction or (b) subject to the following clause (ii), the wrongful dishonor
by such Issuing Lender of a proper demand for payment made under any Letter of
Credit issued by it or (ii) the failure of such Issuing Lender to honor a
drawing or other request for payment under any such Letter of Credit as a result
of any act or omission, whether rightful or wrongful, of any present or future
de jure or de facto government or governmental authority (all such acts or
omissions herein called "Governmental Acts").

         B. Nature of Issuing Lenders' Duties. As between Company and any
Issuing Lender, Company assumes all risks of the acts and omissions of, or
misuse of the Letters of Credit issued by such Issuing Lender by, the respective
beneficiaries of such Letters of Credit. In furtherance and not in limitation of
the foregoing, such Issuing Lender shall not be responsible for: (i) the form,
validity, sufficiency, accuracy, genuineness or legal effect of any document
submitted by any party in connection with the application for and issuance of
any such Letter of Credit, even if it should in fact prove to be in any or all
respects invalid, insufficient, inaccurate, fraudulent or forged; (ii) the
validity or sufficiency of any instrument transferring or assigning or
purporting to transfer or assign any such Letter of Credit or the rights or
benefits thereunder or proceeds thereof, in whole or in part, which may prove to
be invalid or ineffective for any reason; (iii) failure of the beneficiary of
any such Letter of Credit to comply fully with any conditions required in order
to draw upon such Letter of Credit; (iv) errors, omissions, interruptions or
delays in transmission or delivery of any messages, by mail, cable, telegraph,
telex or otherwise, whether or not they be in cipher; (v) errors in
interpretation of technical terms; (vi) any loss or delay in the transmission or
otherwise of any document required in order to make a drawing under any such
Letter of Credit or of the proceeds thereof; (vii) the misapplication by the
beneficiary of any such Letter of Credit of the proceeds of any drawing or
payment under such Letter of Credit; or (viii) any consequences arising from
causes beyond the control of such Issuing Lender, including without limitation
any Governmental Acts, and none of the above shall affect or impair, or prevent
the vesting of, any of such Issuing Lender's rights or powers hereunder.

         In furtherance and extension and not in limitation of the specific
provisions set forth in the first paragraph of this subsection 3.5B, any action
taken or omitted by any Issuing Lender under or in connection with the Letters
of Credit issued by it or any documents and certificates delivered thereunder,
if taken or omitted in good faith, shall not put such Issuing Lender under any
resulting liability to Company.

         Notwithstanding anything to the contrary contained in this subsection
3.5, Company shall



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retain any and all rights it may have against any Issuing Lender for any
liability arising solely out of the gross negligence or willful misconduct of
such Issuing Lender, as determined by a final judgment of a court of competent
jurisdiction.

3.6      Increased Costs and Taxes Relating to Letters of Credit.

         In the event that any Issuing Lender or Lender shall determine (which
determination shall, absent manifest error, be final and conclusive and binding
upon all parties hereto) that any law, treaty or governmental rule, regulation
or order, or any change therein or in the interpretation, administration or
application thereof (including the introduction of any new law, treaty or
governmental rule, regulation or order), or any determination of a court or
governmental authority, in each case that becomes effective after the Closing
Date, or compliance by any Issuing Lender or Lender with any guideline, request
or directive issued or made after the Closing Date by any central bank or other
governmental or quasi-governmental authority (whether or not having the force of
law):

                  (i) results in any change in the basis of taxation of such
         Issuing Lender or Lender (or its applicable lending or letter of credit
         office) (other than a change with respect to any Tax on the overall net
         income of such Issuing Lender or Lender) with respect to the issuing or
         maintaining of any Letters of Credit or the purchasing or maintaining
         of any participations therein or any other obligations under this
         Section 3, whether directly or by such being imposed on or suffered by
         any particular Issuing Lender;

                  (ii) imposes, modifies or holds applicable any reserve
         (including without limitation any marginal, emergency, supplemental,
         special or other reserve), special deposit, compulsory loan, FDIC
         insurance or similar requirement in respect of any Letters of Credit
         issued by any Issuing Lender or participations therein purchased by any
         Lender; or

                  (iii) imposes any other condition on or affecting such Issuing
         Lender or Lender (or its applicable lending or letter of credit office)
         regarding this Section 3 or any Letter of Credit or any participation
         therein;

and the result of any of the foregoing is to increase the cost to such Issuing
Lender or Lender of agreeing to issue, issuing or maintaining any Letter of
Credit or agreeing to purchase, purchasing or maintaining any participation
therein or to reduce any amount received or receivable by such Issuing Lender or
Lender (or its applicable lending or letter of credit office) with respect
thereto; then, in any case, Company shall promptly pay to such Issuing Lender or
Lender, upon receipt of the statement referred to in the next sentence, such
additional amount or amounts (reasonably determined by such Issuing Lender or
Lender) as may be necessary to compensate such Issuing Lender or Lender for any
such increased cost or reduction in amounts received or receivable hereunder.
Such Issuing Lender or Lender shall deliver to Company a written statement,
setting forth in reasonable detail the basis for calculating the additional
amounts owed to such Issuing Lender or Lender under this subsection 3.6, which
statement shall be conclusive and binding upon all parties hereto absent
manifest error.



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                                   SECTION 4.
                    CONDITIONS TO LOANS AND LETTERS OF CREDIT

         The obligations of Lenders to make (or maintain, as the case may be)
Loans and the issuance of Letters of Credit hereunder are, in addition to the
conditions precedent specified in subsection 4.3, subject to prior or concurrent
satisfaction of the following conditions.

4.1      Conditions to Effectiveness of Amendment and Restatement.

         The effectiveness of this Agreement and the obligations of Lenders to
make the Phase II Term Loans is subject to prior or concurrent satisfaction of
the following conditions:

         A. Holdings and Company Documents. On or before the Effective Date,
         each of Holdings and Company shall deliver or cause to be delivered to
         Lenders (or to Administrative Agent for Lenders with sufficient
         originally executed copies, where appropriate, for each Lender and its
         counsel):

                           (i) Certified copies of its Certificate of
                  Incorporation, together with a good standing certificate from
                  the Secretary of State of the State of Delaware, each dated a
                  recent date prior to the Closing Date;

                           (ii) resolutions of its Board of Directors approving
                  and authorizing the execution, delivery and performance of
                  this Agreement and the Acknowledgement and Consent, certified
                  as of the Effective Date by its corporate secretary or an
                  assistant secretary as being in full force and effect without
                  modification or amendment;

                           (iii) Signature and incumbency certificates of its
                  officers executing this Agreement and the other Loan Documents
                  to which it is a party as of the Closing Date;

                           (iv) executed originals of this Agreement, the
                  Acknowledgement and Consent and (to the extent not previously
                  executed and delivered to Lenders) the other Loan Documents to
                  which it is a party; and

                           (v) such other documents as Administrative Agent may
                  reasonably request.

         B.       Subsidiary Documents.

                  (i) On or before the Effective Date, Company shall deliver or
         cause to be delivered to Lenders (or to Administrative Agent for
         Lenders with sufficient originally executed copies, where appropriate,
         for each Lender and its counsel) the following for each of its
         Subsidiaries (other than AmeriComm Holdings and each of its
         Subsidiaries),



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         each unless otherwise noted, dated a recent date prior to their
         delivery to Lenders:

                           (a) a certificate of its corporate secretary or an
                  assistant secretary to the effect that there have been no (x)
                  amendments to its Certificate of Incorporation or Bylaws after
                  the Closing Date and (y) changes after the Closing Date in the
                  incumbency of its officers;

                           (b) resolutions of its Board of Directors approving
                  and authorizing the execution, delivery and performance of the
                  Acknowledgement and Consent, certified as of the Effective
                  Date by its corporate secretary or an assistant secretary as
                  being in full force and effect without modification or
                  amendment;

                           (c) a good standing certificate from the Secretary of
                  State of the State of its jurisdiction of incorporation, dated
                  a recent date prior to the Effective Date;

                           (d) executed originals of the Acknowledgement and
                  Consent and (to the extent not previously executed and
                  delivered to Lenders) the other Loan Documents to which it is
                  a party; and

                           (e) such other documents as Administrative Agent may
                  reasonably request.

                  (ii) On or before the Effective Date, Company shall deliver or
         cause to be delivered to Lenders (or to Administrative Agent for
         Lenders with sufficient originally executed copies, where appropriate,
         for each Lender and its counsel) the following for AmeriComm Holdings
         and each of its Subsidiaries, each, unless otherwise noted, dated the
         Closing Date:

                           (a) Certified copies of the Certificate or Articles
                  of Incorporation of such Subsidiary, together with a good
                  standing certificate from the Secretary of State of its
                  jurisdiction of incorporation and each other state in which it
                  is qualified as a foreign corporation to do business, each
                  dated a recent date prior to the Effective Date;

                           (b) Copies of the Bylaws of such Subsidiary,
                  certified as of the Effective Date by its corporate secretary
                  or an assistant secretary as being in full force and effect
                  without modification or amendment;

                           (c) Resolutions of the Board of Directors of such
                  Subsidiary approving and authorizing the execution, delivery
                  and performance of the Subsidiary Guaranty, the Pledge
                  Agreement, the Security Agreement and the other Loan Documents
                  to which such Subsidiary is party, certified as of the
                  Effective Date by its corporate secretary or an assistant
                  secretary as being in full force and effect without
                  modification or amendment;

                           (d) Signature and incumbency certificates of its
                  officers executing the



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<PAGE>

                  Subsidiary Guaranty, the Pledge Agreement, the Security
                  Agreement and the other Loan Documents to which such
                  Subsidiary is party;

                           (e) Executed originals of the Subsidiary Guaranty,
                  the Pledge Agreement, the Security Agreement and the other
                  Loan Documents to which such Subsidiary is a party; and

                           (f) Such other documents as Administrative Agent may
                  reasonably request.

         C. Opinions of Counsel to Loan Parties. Lenders and their respective
         counsel shall have received originally executed copies of one or more
         favorable written opinions of White & Case LLP, counsel to Loan
         Parties, dated as of the Effective Date, as to the enforceability of
         this Agreement, the Notes and the Acknowledgement and Consent and such
         other matter as Administrative Agent and its counsel shall reasonably
         request, in form and substance satisfactory to Administrative Agent,
         and Company hereby requests such counsel for Loan Parties to deliver
         such opinions.

         D. Representations and Warranties; Performance of Agreements. Company
         shall have delivered to Administrative Agent an Officer's Certificate,
         in form and substance satisfactory to Administrative Agent, to the
         effect that the representations and warranties in Section 5 hereof are
         true and correct in all material respects on and as of the Effective
         Date to the same extent as though made on and as of that date and that
         Company shall have performed in all material respects all agreements
         and satisfied all conditions which this Agreement provides shall be
         performed or satisfied by Company on or before the Effective Date,
         except as otherwise disclosed to and agreed to in writing by
         Administrative Agent.

         E. Closing Date Mortgage Amendments. To the extent requested by
         Administrative Agent, the delivery to Administrative Agent of fully
         executed and acknowledged counterparts to amendments to the Closing
         Date Mortgages in form and substance satisfactory to Administrative
         Agent (such amendments, collectively, the "Mortgage Amendments") for
         each Closing Date Mortgaged Property and the delivery of evidence
         satisfactory to Administrative Agent that counterparts of the Mortgage
         Amendments have been or will be recorded in all places necessary or
         desirable to maintain valid and enforceable first priority Liens on the
         fee simple or leasehold interests of Company, as applicable, in the
         Closing Date Mortgaged Properties as of the Effective Date in favor of
         Administrative Agent, as mortgagee.

         F. Date-Down Policies. To the extent requested by Administrative Agent,
         the delivery to Administrative Agent of signed endorsements to the
         title policies or marked title commitments ("Date-Down Policies")
         insuring on the Effective Date fee simple or leasehold title to each of
         the Closing Date Mortgaged Properties vested in Company and insuring
         the first priority of the Liens created under the Closing Date
         Mortgages as amended by the Mortgage Amendments.



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         G. Property Certificates or Affidavits. To the extent requested by
         Administrative Agent, the delivery to Administrative Agent of such
         certificates and affidavits as the Title Company may reasonably
         required in connection with the issuance of the Date-Down Policies.

         H. Date Down Opinions. The delivery to Administrative Agent of
         date-downs of opinions ("Date-Down Opinions") of local counsel in such
         states as Administrative Agent may request as to the enforceability of
         the Mortgage Amendments to be recorded in such states and such other
         matters as Administrative Agent shall reasonably request, which
         Date-Down Opinions shall be dated the Effective Date, addressed to
         Administrative Agent and the Lenders and otherwise in form and
         substance reasonably satisfactory to Administrative Agent.

         I. Repayment of Certain Existing Debt. Administrative Agent shall have
         received an Officers' Certificate of Company stating that, after giving
         effect to the funding of the Phase II Term Loans, all Indebtedness of
         Company and its Subsidiaries (including, without limitation all
         outstanding Indebtedness of DIMAC and AmeriComm Holdings and their
         respective Subsidiaries (other than any Obligations), including
         Indebtedness under the Existing Senior Notes, the Existing TCW Notes
         and the Existing AmeriComm Credit Agreement and with respect to Capital
         Leases) other than Indebtedness permitted to remain outstanding after
         the Effective Date pursuant to subsection 7.1 shall have been paid in
         full, redeemed or defeased, any commitments to lend thereunder shall
         have been terminated, all security interests created to secure the
         obligations arising in connection therewith shall have been terminated
         or effectively assigned to Administrative Agent for the benefit of
         Lenders, all letters of credit of AmeriComm Holdings and its
         Subsidiaries (other than Letters of Credit) shall have expired or been
         cancelled, and Company shall have delivered to Administrative Agent
         UCC-3 termination statements or assignments (or comparable forms) and
         any and all other instruments of release, satisfaction, assignment
         and/or reconveyance (or evidence of the filing thereof) as may be
         necessary or advisable to terminate or assign to Lenders all such
         security interests and all other security interests in the Collateral.

         J. Consents and Amendment Relating to Senior Note Indenture. All
         consents and amendments with respect to the Existing Senior Note
         Indenture as may be required to permit the consummation of the
         refinancings and other transactions contemplated by the Loan Documents
         and the Related Agreements to occur on the Effective Date shall have
         been obtained pursuant to the Consent Solicitation.

         K. Related Agreements. Administrative Agent shall have received (i) a
         fully executed or conformed copy of each Related Agreement entered into
         after the Closing Date and all principal documents executed after the
         Closing Date in connection therewith, and each such Related Agreement
         shall be in full force and effect and no provision thereof shall have
         been modified or waived in any respect except as permitted under
         subsection 7.13, and (ii) an Officer's Certificate from Company to the
         effect set forth in clause (i), and each such Related Agreement shall
         be reasonably satisfactory in form and substance to Administrative
         Agent.



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         L. Perfection of Security Interests. Company shall have taken or caused
         to be taken such actions in such a manner so that Administrative Agent
         has a valid and perfected First Priority security interest in the
         entire personal property and mixed Collateral of AmeriComm Holdings and
         its Subsidiaries. Such actions shall include, without limitation: (i)
         the delivery pursuant to the applicable Collateral Documents of (a)
         such certificates (which certificates shall be registered in the name
         of Administrative Agent or properly endorsed in blank for transfer or
         accompanied by irrevocable undated stock powers duly endorsed in blank,
         all in form and substance satisfactory to Administrative Agent)
         representing all of the shares of capital stock required to be pledged
         pursuant to the Collateral Documents by AmeriComm Holdings and its
         Subsidiaries and (b) all promissory notes or other instruments (duly
         endorsed, where appropriate, in a manner satisfactory to Administrative
         Agent) evidencing any Collateral of AmeriComm Holdings and its
         Subsidiaries; (ii) the delivery to Agents of (a) the results of a
         recent search, by a Person satisfactory to Agents, of all effective UCC
         financing statements and fixture filings and all judgment and tax lien
         filings which may have been made with respect to any personal or mixed
         property of AmeriComm Holdings and its Subsidiaries, together with
         copies of all such filings disclosed by such search; (iii) the delivery
         to Administrative Agent of Uniform Commercial Code financing statements
         executed by AmeriComm Holdings and its Subsidiaries as to all such
         Collateral granted by such Loan Parties for all jurisdictions as may be
         necessary or desirable to perfect Administrative Agent's security
         interest in such Collateral of AmeriComm Holdings and its Subsidiaries;
         and (iv) the delivery to Administrative Agent of evidence reasonably
         satisfactory to Administrative Agent that all other filings (including,
         without limitation, Uniform Commercial Code termination statements and
         filings with the United States Patent and Trademark Office of trademark
         assignments and patent assignments for all trademarks and patents,
         respectively, used by AmeriComm Holdings and its Subsidiaries
         registered in the United States), recordings and other actions
         Administrative Agent deems necessary or advisable to establish,
         preserve and perfect the First Priority Liens granted to Administrative
         Agent in personal and mixed property shall have been made.

         M. Transaction Costs. Company shall have delivered to Administrative
         Agent and Lenders a schedule, in a form satisfactory to Administrative
         Agent, setting forth Company's reasonable best estimate of the fees,
         costs and expenses payable by Holdings and its Subsidiaries on or
         before the Effective Date in connection with the Debt Tender Offer, the
         Consent Solicitation and the refinancings contemplated to occur on the
         Effective Date.

         N. Environmental Reports. Administrative Agent shall have received such
         information, in form, scope and substance reasonably satisfactory to
         Administrative Agent, as Administrative Agent may reasonably request
         with respect to any environmental liabilities of AmeriComm Holdings or
         any of its Subsidiaries.

         O. Solvency Appraisal. Company shall have delivered to Administrative
         Agent and Lenders, if otherwise required to be delivered in connection
         with any refinancings to occur on the Effective Date, an opinion from
         an independent valuation consultant, dated



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         on or about the Effective Date, addressed to Agents and Lenders and in
         form, scope and substance satisfactory to Agents, with appropriate
         attachments, demonstrating that after giving effect to the consummation
         of the refinancings contemplated to occur on the Effective Date,
         Company and its Subsidiaries are Solvent.

         P. Real Property. Administrative Agent shall have received from each
         applicable Subsidiary of AmeriComm Holdings with respect to any
         interest in real property (whether fee or leased) held by such
         Subsidiary a Mortgage, Mortgage Policy and any other documents which
         would be required to be delivered by such Subsidiary with respect to
         such interest in real property pursuant to subsection 6.12 if such
         interest had been acquired after the Closing Date by Company or any of
         its Subsidiaries other than AmeriComm Holdings or any of its
         Subsidiaries.

         Q.       Proceeds of Debt and Equity Capitalization of Company.

                  (i) Equity Capitalization. On or before the Effective Date,
         Holdings shall have (a) issued and sold for Cash not less than
         $30,000,000 in aggregate principal amount of Holdings Notes and shall
         have contributed to Company, as common equity, all of the net Cash
         proceeds from such issuance to Company and in addition (b) made a Cash,
         common equity, contribution to Company of not less than $10,000,000.

                  (ii) Senior Subordinated Notes. On or before the Effective
         Date, Company shall have issued and sold for Cash not less than
         $100,000,000 in aggregate principal amount of Senior Subordinated
         Notes.

                  (iii) Use of Proceeds. Company shall have provided evidence
         reasonably satisfactory to Administrative Agent that the proceeds of
         the debt and equity capitalization of Company described in the
         immediately preceding clauses (i) and (ii) have been irrevocably
         committed, to (a) finance the redemption, repurchase or other repayment
         of outstanding Indebtedness with respect to the Existing Senior Notes,
         the Existing TCW Notes and the Existing Americomm Credit Agreement, and
         to pay fees, costs and expenses payable by Holdings and its
         Subsidiaries on or before the Effective Date in connection with such
         refinancing, in accordance with subsection 2.5B.

         R. Repayment of Loans under Existing Credit Agreement; Fees; Letters of
         Credit.

                  (i) On or before the Effective Date, Company shall have paid
         to Administrative Agent, for distribution (as appropriate) to
         Administrative Agent and Lenders, all accrued interest, fees and other
         obligations due under the Existing Credit Agreement (including, without
         limitation, any compensation payable under subsection 2.6D of the
         Existing Credit Agreement).

                  (ii) No Letters of Credit shall be outstanding under the
         Existing Credit Agreement as of the Effective Date.



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<PAGE>

         S. Opinions of Counsel Delivered Under Related Agreements. To the
         extent requested by Administrative Agent, Administrative Agent and its
         counsel shall have received copies of each of the opinions of counsel
         delivered to the parties under any Related Agreements entered into
         after the Closing Date, including, without limitation, the Senior
         Subordinated Note Indenture and the Holdings Note Purchase Agreement,
         together with a letter from each such counsel authorizing Agents and
         Lenders to rely upon such opinion to the same extent as though it were
         addressed to Agents and Lenders.

         T. Completion of Proceedings. All corporate and other proceedings taken
         or to be taken in connection with the transactions contemplated by this
         Agreement and the Existing Credit Agreement and all documents
         incidental thereto not previously found acceptable by Agent, acting on
         behalf of Lenders, and its counsel shall be satisfactory in form and
         substance to Agent and such counsel, and Agent and such counsel shall
         have received all such counterpart originals or certified copies of
         such documents as Agent may reasonably request.

4.2      Conditions to All Loans.

         The obligations of Lenders to make Loans on each Funding Date are
subject to the following further conditions precedent:

                  A. Administrative Agent shall have received before that
         Funding Date, in accordance with the provisions of subsection 2.1B, an
         originally executed Notice of Borrowing, in each case signed by the
         chief executive officer or the chief financial officer of Company or by
         any executive officer of Company designated by any of the
         above-described officers on behalf of Company in a writing delivered to
         Administrative Agent.

                  B.       As of that Funding Date:

                           (i) The representations and warranties contained
                  herein and in the other Loan Documents shall be true and
                  correct in all material respects on and as of that Funding
                  Date to the same extent as though made on and as of that date,
                  except to the extent such representations and warranties
                  specifically relate to an earlier date, in which case such
                  representations and warranties shall have been true and
                  correct in all material respects on and as of such earlier
                  date;

                           (ii) No event shall have occurred and be continuing
                  or would result from the consummation of the borrowing
                  contemplated by such Notice of Borrowing that would constitute
                  an Event of Default or a Potential Event of Default;

                           (iii) Each Loan Party shall have performed in all
                  material respects all agreements and satisfied all conditions
                  which this Agreement and the other Loan Documents provide
                  shall be performed or satisfied by it on or before that
                  Funding Date;



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<PAGE>

                           (iv) No order, judgment or decree of any court,
                  arbitrator or governmental authority shall purport to enjoin
                  or restrain any Lender from making the Loans to be made by it,
                  on that Funding Date;

                           (v) The making of the Loans requested on such Funding
                  Date shall not violate any law including, without limitation,
                  Regulation T, Regulation U or Regulation X of the Board of
                  Governors of the Federal Reserve System; and

                           (vi) There shall not be pending or, to the knowledge
                  of Company, threatened, any action, suit, proceeding,
                  governmental investigation or arbitration against or affecting
                  Holdings or any of its Subsidiaries or any property of
                  Holdings or any of its Subsidiaries that has not been
                  disclosed by Company in writing and that is required to be so
                  disclosed pursuant to subsection 5.6 or 6.1(x) prior to the
                  making of the last preceding Loans, and there shall have
                  occurred no development not so disclosed in any such action,
                  suit, proceeding, governmental investigation or arbitration so
                  disclosed that, in either event, in the opinion of
                  Administrative Agent or of Requisite Lenders, would be
                  expected to have a Material Adverse Effect; and no injunction
                  or other restraining order shall have been issued and no
                  hearing to cause an injunction or other restraining order to
                  be issued shall be pending or noticed with respect to any
                  action, suit or proceeding seeking to enjoin or otherwise
                  prevent the consummation of, or to recover any damages or
                  obtain relief as a result of, the transactions contemplated by
                  this Agreement or the making of Loans hereunder.

4.3      Conditions to Letters of Credit.

         The issuance of any Letter of Credit hereunder (whether or not the
applicable Issuing Lender is obligated to issue such Letter of Credit) is
subject to the following conditions precedent:

         A. On or before the date of issuance of such Letter of Credit,
Administrative Agent shall have received, in accordance with the provisions of
subsection 3.1B(i), an originally executed Notice of Issuance of Letter of
Credit, signed by the chief executive officer or the chief financial officer or
by any executive officer of Company designated by any of the above-described
officers on behalf of Company and Company in a writing delivered to
Administrative Agent, together with all other information specified in
subsection 3.1B(i) and such other documents or information as the applicable
Issuing Lender may reasonably require in connection with the issuance of such
Letter of Credit.

         B. On the date of issuance of such Letter of Credit, all conditions
precedent described in subsection 4.2B shall be satisfied to the same extent as
if the issuance of such Letter of Credit were the making of a Loan and the date
of issuance of such Letter of Credit were a Funding Date.


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<PAGE>

                                   SECTION 5.
                         REPRESENTATIONS AND WARRANTIES

         In order to induce Lenders to enter into this Agreement and to make (or
maintain, as the case may be) the Loans, to induce Issuing Lender to issue (or
maintain, as the case may be) Letters of Credit and to induce other Lenders to
purchase participations therein, each of Holdings and Company represents and
warrants to each Lender, on the date of this Agreement, on the Effective Date,
on each Funding Date, and on the date of issuance of each Letter of Credit, that
the following statements are true and correct.


5.1      Organization, Powers, Qualification, Good Standing, Business and
         Subsidiaries.

         A. Organization and Powers. Holdings, Company and each Subsidiary of
Holdings which is a corporation are duly organized, validly existing and in good
standing under the laws of their respective states of organization. Each
Subsidiary of Holdings which is a limited partnership is a duly organized and
validly existing limited partnership under the laws of its jurisdiction of
formation and is in good standing in such jurisdiction. Each of Holdings,
Company and their respective Subsidiaries has all requisite corporate or
partnership (as applicable) power and authority to own and operate its
properties and to carry on its business as now conducted and as proposed to be
conducted, and each Loan Party has all requisite corporate or partnership (as
applicable) power and authority to enter into the Loan Documents, to carry out
the transactions contemplated thereby and, in the case of Company, to issue and
pay the Notes.

         B. Qualification and Good Standing. Holdings, Company and each
Subsidiary of Holdings which is a corporation are qualified to do business and
in good standing, and each Subsidiary of Holdings which is a limited partnership
is authorized as a foreign limited partnership to do business, in every
jurisdiction where their respective assets are located and wherever necessary to
carry out their respective businesses and operations, except in jurisdictions
where the failure to be so qualified or in good standing has not had and will
not have a Material Adverse Effect.

         C. Conduct of Business. Holdings and its Subsidiaries are engaged only
in the businesses permitted to be engaged in pursuant to subsection 7.12.

         D. Company and Subsidiaries. All of the Subsidiaries of Holdings as of
the Effective Date are identified in Schedule 5.1 annexed hereto, as it may be
supplemented from time to time in accordance with the provisions of subsection
6.9 The capital stock or other equity interests of each of the Subsidiaries
identified in Schedule 5.1 annexed hereto is duly authorized, validly issued,
fully paid and nonassessable and none of such capital stock or other equity
interests constitutes Margin Stock. The limited and general partnership
interests of each of the Subsidiaries of Holdings identified in Schedule 5.1
annexed hereto which are limited partnerships are duly and validly issued.
Holdings and each of the Subsidiaries of Holdings identified in Schedule 5.1
annexed hereto is duly organized, validly existing and in good standing under
the laws of its jurisdiction of organization set forth therein, has full
corporate or



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<PAGE>

partnership (as applicable) power and authority to own its assets and properties
and to operate its business as presently owned and conducted and as proposed to
be conducted, and is qualified to do business and in good standing in every
jurisdiction where its assets are located and wherever necessary to carry out
its business and operations, in each case except where failure to be so
qualified or in good standing or a lack of such corporate power and authority
has not had and will not have a Material Adverse Effect. Schedule 5.1 annexed
hereto correctly sets forth the ownership interest of Company in each of its
Subsidiaries identified therein.

5.2      Authorization of Borrowing, etc.

         A. Authorization of Borrowing. The execution, delivery and performance
of the Loan Documents and the issuance, delivery and payment of the Notes have
been duly authorized by all necessary corporate and/or partnership (as
applicable) action on the part of each of the Loan Parties party thereto.

         B. No Conflict. After giving effect to the consummation of the
transactions contemplated hereby to occur on the Effective Date, the execution,
delivery and performance by each of the applicable Loan Parties of the Loan
Documents, the issuance, delivery and payment of the Notes and the consummation
of the transactions contemplated by the Loan Documents do not and will not (i)
violate any provision of any law or any governmental rule or regulation
applicable to Holdings or any of its Subsidiaries, the Certificate or Articles
of Incorporation or Bylaws (or other analogous organizational document) of
Holdings or any of its Subsidiaries or any order, judgment or decree of any
court or other agency of government binding on Holdings or any of its
Subsidiaries, (ii) conflict with, result in a breach of or constitute (with due
notice or lapse of time or both) a default under any Contractual Obligation of
Holdings or any of its Subsidiaries, (iii) result in or require the creation or
imposition of any Lien upon any of the properties or assets of Holdings or any
of its Subsidiaries (other than any Liens created under any of the Loan
Documents in favor of Administrative Agent), or (iv) require any approval of
stockholders or partners or any approval or consent of any Person under any
Contractual Obligation of Holdings or any of its Subsidiaries, except for such
approvals or consents which will be obtained on or before the Effective Date and
disclosed in writing to Lenders.

         C. Governmental Consents. The execution, delivery and performance by
the Loan Parties of the Loan Documents, the issuance, delivery and payment of
the Notes and the consummation of the transactions contemplated by the Loan
Documents do not and will not require any registration with, consent or approval
of, or notice to, or other action to, with or by, any federal, state or other
governmental authority or regulatory body except to the extent obtained on or
before the Closing Date.

         D. Binding Obligation. Each of the Loan Documents has been duly
executed and delivered by each of the Loan Parties party thereto and is the
legally valid and binding obligation of each such Loan Party, enforceable
against such Loan Party in accordance with its respective terms, except as may
be limited by bankruptcy, insolvency, reorganization, moratorium or similar laws
relating to or limiting creditors' rights generally or by equitable principles
relating to enforceability.



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<PAGE>

         E. Collateral Documents. The security interests created in favor of
Administrative Agent under the Collateral Documents will at all times from and
after the Closing Date constitute, as security for the obligations purported to
be secured thereby, a legal, valid and enforceable security interest in and
perfected First Priority Lien on all of the Collateral referred to therein in
favor of Administrative Agent for the benefit of the Lenders. Each Loan Party
has good title to its respective Collateral. No consents, filings or recordings
are required in order to perfect (or maintain the perfection or priority of) the
security interests purported to be created by any of the Collateral Documents,
other than such as have been obtained and which remain in full force and effect
and other than the filing of Uniform Commercial Code Financing Statements
delivered to Administrative Agent for filing but not yet filed, and the periodic
filing of Uniform Commercial Code continuation statements in respect of Uniform
Commercial Code financing statements filed by or on behalf of Administrative
Agent.

         F. Absence of Third-Party Filings. Except such as may have been filed
in favor of Administrative Agent as contemplated by subsection 5.2E and except
as set forth on Schedule 7.2A annexed hereto, (i) no effective UCC financing
statement, fixture filing or other instrument similar in effect covering all or
any part of the Collateral is on file in any filing or recording office and (ii)
no effective filing covering all or any part of the IP Collateral is on file in
the PTO.

         G. Margin Regulations. The pledge of the Pledged Collateral pursuant to
the Collateral Documents does not violate Regulation T, Regulation U or
Regulation X of the Board of Governors of the Federal Reserve System.



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<PAGE>

5.3      Financial Condition; Projections.

         A. Financial Statements. Company has heretofore delivered to Lenders,
at Lenders' request, the following financial statements and information: (i) the
audited consolidated balance sheets of DIMAC and its Subsidiaries as at December
31, 1995 and 1997 for the fiscal years then ended and as at December 31, 1996
for the eleven months then ended, and the related audited consolidated
statements of income and cash flows of DIMAC and its Subsidiaries for the
periods then ended, together with the report on such consolidated financial
statements of the applicable certified public accountants setting forth in each
case in comparative form the corresponding figures for the corresponding period
from the previous fiscal year, (ii) the unaudited consolidated balance sheet of
DIMAC and its Subsidiaries as at March 29, 1998 and the related unaudited
consolidated statement of income of DIMAC and its Subsidiaries for the three
months then ended, together with the corresponding figures for the corresponding
period of the previous fiscal year, (iii) the audited consolidated balance
sheets of AmeriComm Holdings and its Subsidiaries as at December 31, 1995, 1996
and 1997, and the related audited consolidated statements of income,
stockholders' equity and cash flows of AmeriComm Holdings and its Subsidiaries
for the periods then ended, together with the report on such consolidated
financial statements of the applicable certified public accountants setting
forth in each case in comparative form the corresponding figures for the
previous fiscal year, and (iv) the unaudited consolidated balance sheet of
AmeriComm Holdings and its Subsidiaries as at March 31, 1998 and the related
unaudited consolidated statements of income, stockholders' equity and cash flows
of AmeriComm Holdings and its Subsidiaries for the three months then ended,
together with the corresponding figures for the corresponding period of the
previous fiscal year. All such statements were prepared in conformity with GAAP
and fairly present, in all material respects, the financial position (on a
consolidated basis) of the entities described in such financial statements as at
the respective dates thereof and the results of operations and cash flows (on a
consolidated basis) of the entities described therein for each of the periods
then ended, subject, in the case of any such unaudited financial statements, to
changes resulting from audit and normal year-end adjustments and the absence of
footnote disclosure required in accordance with GAAP. Neither Company nor any of
its Subsidiaries has (and did not immediately following the funding of the
initial Loans under the Existing Credit Agreement, have) any Contingent
Obligation, contingent liability or liability for taxes, long-term lease or
unusual forward or long-term commitment that is not reflected in the most recent
financial statements delivered pursuant to subsection 6.1, the notes thereto and
which in any such case is material in relation to the business, operations,
properties, assets, condition (financial or otherwise) or prospects of Holdings
and its Subsidiaries taken as a whole.

         B. Projections. On and as of the Effective Date, the projections of
Company and its Subsidiaries for the period from January 1, 1998 through
December 31, 2006 previously delivered to Lenders (the "Projections") are based
on good faith estimates and assumptions made by the management of Company, it
being recognized, however, that projections as to future events are not to be
viewed as facts and that the actual results during the period or periods covered
by the Projections may differ from the projected results and that the
differences may be material. Notwithstanding the foregoing, as of the Effective
Date, management of Company believed that the Projections were reasonable and
attainable.



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<PAGE>

5.4      No Material Adverse Change; No Restricted Junior Payments.

         Since the Closing Date, no event or change has occurred that has caused
or evidences, either in any case or in the aggregate, a Material Adverse Effect.
Since the Closing Date, neither Company nor any of its Subsidiaries has directly
or indirectly declared, ordered, paid or made, or set apart any sum or property
for, any Restricted Junior Payment or agreed to do so except as permitted by
subsection 7.5.

5.5      Title to Properties; Liens; Real Property.

         A. Title to Properties; Liens. After giving effect to the transactions
contemplated by the Existing Credit Agreement to occur on the Closing Date and
the transactions contemplated to occur on the Effective Date, Holdings and its
Subsidiaries have good and marketable fee simple to or a valid leasehold
interest in all of their respective properties and assets reflected in the
financial statements referred to in subsection 5.3 or in the most recent
financial statements delivered pursuant to subsection 6.1, except for assets
disposed of since the date of such financial statements in the ordinary course
of business or as otherwise permitted under subsection 7.7 and except for such
defects that neither individually nor in the aggregate could reasonably be
expected to have a Material Adverse Effect. Except as permitted by this
Agreement, all such properties and assets are free and clear of Liens.

         B. Real Property. As of the Effective Date, Schedule 5.5 annexed hereto
contains a true, accurate and complete list of (i) all fee interests of any Loan
Party in real property and (ii) all leases, subleases or assignments of leases
(together with all amendments, modifications, supplements, renewals or
extensions of any thereof) affecting each Real Property Asset of any Loan Party,
regardless of whether such Loan Party is the landlord or tenant (whether
directly or as an assignee or successor in interest) under such lease, sublease
or assignment. Except as specified in Schedule 5.5 annexed hereto, each
agreement listed in clause (ii) of the immediately preceding sentence is in full
force and effect and Company does not have knowledge of any material default
that has occurred and is continuing thereunder, and each such agreement
constitutes the legally valid and binding obligation of each applicable Loan
Party, enforceable against such Loan Party in accordance with its terms, except
as enforcement may be limited by bankruptcy, insolvency, reorganization,
moratorium or similar laws relating to or limiting creditors' rights generally
or by equitable principles.



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<PAGE>

5.6      Litigation; Adverse Facts.

         There is no action, suit, proceeding, arbitration or governmental
investigation (whether or not purportedly on behalf of Holdings or any of its
Subsidiaries) at law or in equity or before or by any federal, state, municipal
or other governmental department, commission, board, bureau, agency or
instrumentality, domestic or foreign, pending or, to the knowledge of Company,
threatened against or affecting Holdings or any of its Subsidiaries or any
property of Holdings or any of its Subsidiaries that, either individually or in
the aggregate together with all other such actions, proceedings and
investigations, has had, or could reasonably be expected to result in, a
Material Adverse Effect. Neither Holdings nor any of its Subsidiaries is (i) in
violation of any applicable law that has had, or could reasonably be expected to
result in, a Material Adverse Effect or (ii) subject to or in default with
respect to any final judgment, writ, injunction, decree, rule or regulation of
any court or any federal, state, municipal or other governmental department,
commission, board, bureau, agency or instrumentality, domestic or foreign, that
has had, or could reasonably be expected to result in, a Material Adverse
Effect.

5.7      Payment of Taxes.

         Except to the extent permitted by subsection 6.3, all material tax
returns and reports of Holdings and its Subsidiaries required to be filed by any
of them have been timely filed, and all material taxes, assessments, fees and
other governmental charges upon Holdings and its Subsidiaries and upon their
respective properties, assets, income, businesses and franchises which are due
and payable have been paid when due and payable. Neither Holdings nor Company
knows of any proposed tax assessment against Holdings or any of its Subsidiaries
other than those which are being actively contested by Holdings or such
Subsidiary in good faith and by appropriate proceedings and for which reserves
or other appropriate provisions, if any, as may be required in conformity with
GAAP shall have been made or provided therefor.

5.8      Performance of Agreements; Materially Adverse Agreements.

         A. Neither Holdings nor any of its Subsidiaries is in default in the
performance, observance or fulfillment of any of the obligations, covenants or
conditions contained in any of its Contractual Obligations, and no condition
exists that, with the giving of notice or the lapse of time or both, would
constitute such a default, except where the consequences, direct or indirect, of
such default or defaults, if any, would not have a Material Adverse Effect.

         B. Neither Holdings nor any of its Subsidiaries is a party to or is
otherwise subject to any agreement or instrument or any charter or other
internal restriction which has had, or could reasonably be expected (based upon
assumptions that are reasonable at the time made) to result in, individually or
in the aggregate, a Material Adverse Effect.



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<PAGE>

5.9      Governmental Regulation.

         Neither Holdings nor any of its Subsidiaries is subject to regulation
under the Public Utility Holding Company Act of 1935, the Federal Power Act, the
Interstate Commerce Act or the Investment Company Act of 1940 or under any other
federal or state statute or regulation which may limit its ability to incur
Indebtedness or which may otherwise render all or any portion of the Obligations
unenforceable.

5.10     Securities Activities.

         Neither Holdings nor any of its Subsidiaries is engaged principally, or
as one of its important activities, in the business of extending credit for the
purpose of purchasing or carrying any Margin Stock.

5.11     Employee Benefit Plans.

         A. Holdings and each of its ERISA Affiliates are in compliance with all
applicable provisions and requirements of ERISA with respect to each Employee
Benefit Plan, and have performed all their obligations under each Employee
Benefit Plan, except to the extent that any non-compliance with ERISA or any
such failure to perform would not result in material liability of Holdings or
any of its ERISA Affiliates.

         B. No ERISA Event has occurred which has resulted or is reasonably
likely to result in any material liability of Company or any of its ERISA
Affiliates to the PBGC or to any other Person.

         C. Except to the extent required under Section 4980B of the Internal
Revenue Code and/or Section 601 of ERISA, neither Holdings nor any of its
Subsidiaries maintains or contributes to any employee welfare benefit plan (as
defined in Section 3(1) of ERISA) that provides health or welfare benefits
(through the purchase of insurance or otherwise) for any retired or former
employees of Holdings or any of its Subsidiaries other than as set forth on
Schedule 5.11 annexed hereto.

         D. No Pension Plan has an Unfunded Current Liability in an amount that
would have a Material Adverse Effect.

         E. As of the most recent valuation date for each Multiemployer Plan for
which the actuarial report is available, the potential liability of Company, its
Subsidiaries and their respective ERISA Affiliates for a complete withdrawal
from such Multiemployer Plan (within the meaning of Section 4203 of ERISA), when
aggregated with such potential liability for a complete withdrawal from all
Multiemployer Plans, based on information available pursuant to Section 4221(e)
of ERISA, could not reasonably be expected to have a Material Adverse Effect.



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<PAGE>

5.12     Certain Fees.

         No broker's or finder's fee or commission will be payable with respect
to this Agreement or any of the loan transactions contemplated hereby, and
Company hereby indemnifies Lenders against, and agrees that it will hold Lenders
harmless from, any claim, demand or liability for any such broker's or finder's
fees alleged to have been incurred in connection herewith or therewith and any
expenses (including reasonable fees, expenses and disbursements of counsel)
arising in connection with any such claim, demand or liability.

5.13     Environmental Protection.

         Except where no Material Adverse Effect could reasonably be expected to
result therefrom:

                  (i) the operations of Holdings and each of its Subsidiaries
         (including, without limitation, all operations and conditions at or in
         the Facilities) comply in all material respects with all Environmental
         Laws;

                  (ii) Holdings and each of its Subsidiaries have obtained all
         material Governmental Authorizations under Environmental Laws necessary
         to their respective operations, and all such Governmental
         Authorizations are in good standing, and Holdings and each of its
         Subsidiaries are in compliance with all material terms and conditions
         of such Governmental Authorizations;

                  (iii) neither Holdings nor any of its Subsidiaries has
         received (a) any notice or claim to the effect that it is or may be
         liable to any Person as a result of or in connection with any Hazardous
         Materials or (b) any letter or request for information under Section
         104 of the Comprehensive Environmental Response, Compensation, and
         Liability Act (42 U.S.C. -section- 9604) or comparable state laws,
         and, to the best knowledge of Comp+any, none of the operations of
         Holdings or any of its Subsidiaries is the subject of any federal or
         state investigation relating to or in connection with any Hazardous
         Materials at any Facility or at any other location;

                  (iv) none of the operations of Holdings or any of its
         Subsidiaries is subject to any judicial or administrative proceeding
         alleging the violation of or liability under any Environmental Laws;

                  (v) to the knowledge of Holdings or Company, neither Holdings
         nor any of its Subsidiaries nor any of their respective Facilities or
         operations is subject to any outstanding written order or agreement
         with any governmental authority or private party relating to (a) any
         Environmental Laws or (b) any Environmental Claims;

                  (vi) neither Holdings nor any of its Subsidiaries has any
         material contingent liability in connection with any Release of any
         Hazardous Materials by Holdings or any of its Subsidiaries;

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<PAGE>

                  (vii) neither Holdings nor any of its Subsidiaries nor, to the
         knowledge of Holdings or Company, any predecessor of Holdings or any of
         its Subsidiaries has filed any notice or report under any Environmental
         Law indicating past or present treatment or Release of Hazardous
         Materials at any Facility, and none of Holdings' or any of its
         Subsidiaries' operations involves the generation, transportation,
         treatment, storage or disposal of hazardous waste, as defined under 40
         C.F.R. Parts 260-270 or any state equivalent;

                  (viii) to the knowledge of Company, no Hazardous Materials
         exist on or under any Facility in a manner that has a reasonable
         possibility of giving rise to an Environmental Claim;

                  (ix) neither Holdings nor any of its Subsidiaries nor, to the
         best knowledge of Company, any of their respective predecessors has
         disposed of any Hazardous Materials in a manner that has a reasonable
         possibility of giving rise to an Environmental Claim;

                  (x) to the knowledge of Company, no underground storage tanks
         or surface impoundments are on or at any Facility; and

                  (xi) to the knowledge of Company, no Lien in favor of any
         Person relating to or in connection with any Environmental Claim has
         been filed or has been attached to any Facility.

5.14     Employee Matters.

         There is no strike or work stoppage in existence or threatened
involving Holdings or any of its Subsidiaries that could reasonably be expected
to have a Material Adverse Effect.

5.15     Solvency.

         Each Loan Party is, and Company and its Subsidiaries, taken as a whole,
are, and, upon the incurrence of any Obligations by any Loan Party on any date
on which this representation is made, will be, Solvent.

5.16     Related Agreements.

         A. Delivery of Related Agreements. Company has delivered to Agents
complete and correct copies of each Related Agreement and of all exhibits and
schedules thereto.

         B. Seller's Warranties. Except to the extent otherwise set forth herein
or in the schedules hereto, to Holdings' and Company's knowledge (i) each of the
representations and warranties given by DIMAC or Heritage to Company in the
DIMAC Acquisition Agreement and (ii) each of the representations and warranties
given by AmeriComm or AmeriComm Holdings to Company in the AmeriComm Acquisition
Agreement was true and correct in all material respects as of the Closing Date
(or as of any earlier date to which such representation and



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<PAGE>

warranty specifically relates), in each case subject to the qualifications set
forth in the schedules to the DIMAC Acquisition Agreement and the AmeriComm
Acquisition Agreement, as applicable.

         C. Warranties of Company. Subject to the qualifications and the
schedules set forth therein, each of the representations and warranties given by
Company to DIMAC or Heritage in the DIMAC Acquisition Agreement and each of the
representations and warranties given by Company to AmeriComm Holdings in the
AmeriComm Acquisition Agreement was true and correct in all material respects as
of the Closing Date.

         D. Survival. Notwithstanding anything in either the DIMAC Acquisition
Agreement or the AmeriComm Acquisition Agreement to the contrary, the
representations and warranties of Company set forth in subsections 5.16B and
5.16C shall, solely for purposes of this Agreement, survive the Closing Date for
the benefit of Agents and Lenders.

5.17     Disclosure.

         The representations and warranties of Holdings and its Subsidiaries
contained in the Loan Documents and in any other document, certificate or
written statement furnished to Lenders by or on behalf of Holdings or any of its
Subsidiaries for use in connection with the transactions contemplated by this
Agreement, when taken together, do not contain any untrue statement of a
material fact or omit to state a material fact (known to Holdings or the
applicable Subsidiary, in the case of any document not furnished by it)
necessary in order to make the statements contained herein or therein not
misleading in light of the circumstances in which the same were made. Any
projections and pro forma financial information contained in such materials are
based upon good faith estimates and assumptions believed by Company to be
reasonable at the time made, it being recognized by Lenders that such
projections as to future events are not to be viewed as facts and that actual
results during the period or periods covered by any such projections may differ
from the projected results. There is no fact known (or which should upon the
reasonable exercise of diligence be known) to Company (other than matters of a
general economic nature) that has had, or could reasonably be expected to result
in, a Material Adverse Effect and that has not been disclosed herein or in such
other documents, certificates and statements furnished to Lenders for use in
connection with the transactions contemplated hereby.

5.18     Subordination of Subordinated Indebtedness.

         The subordination provisions of any Subordinated Indebtedness are
enforceable against the holders thereof, and the Loans and other monetary
Obligations hereunder are and will be within the definition of "Senior
Indebtedness" or "Senior Debt", as the case may be, included in such provisions.



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5.19     Year 2000 Problems.

         Company and its Subsidiaries have (i) engaged in a process of
assessment of the existence of the Year 2000 Problems reasonably appropriate to
the scope and complexity of their respective Systems; (ii) adopted and are
successfully implementing a plan of correction ("Plan of Correction") which,
Company reasonably believes will result in a substantial elimination of Year
2000 Problems before any processing failure of a System or of Systems due to
Year 2000 Problems which might have a material effect on the business,
operations or financial performance of Company and, in the case of all Systems
critical to the business or operations of Company and its Subsidiaries,
elimination in all material respects of Year 2000 Problems prior to any
processing failure of a System or Systems due to Year 2000 Problems which might
have a material effect on the business, operations or financial performance of
Company; (iii) adopted and are successfully implementing validation procedures
calculated to test on an ongoing basis the sufficiency of the Plan of
Correction, its implementation, and the correction of Year 2000 Problems in
substantially all Systems and all Systems critical to the business or operations
of Company and its Subsidiaries; (iv) adopted and are successfully implementing
policies and procedures requiring regular reports to, and monitoring by, senior
management of Company concerning the foregoing matters; and (v) provided
Administrative Agent true and correct copies of the written Plan of Correction,
and related implementation budgets, reviewed and approved by Company's Board of
Directors.

                                   SECTION 6.
                              AFFIRMATIVE COVENANTS

         Company covenants and agrees that, so long as any of the Commitments
hereunder shall remain in effect and until payment in full of all of the Loans
and other Obligations and the cancellation or expiration of all Letters of
Credit, unless Requisite Lenders shall otherwise give prior written consent,
Company shall perform, and shall cause each of its Subsidiaries to perform, all
covenants in this Section 6.

6.1      Financial Statements and Other Reports.

         Company will maintain, and cause each of its Subsidiaries to maintain,
a system of accounting established and administered in accordance with sound
business practices to permit preparation of financial statements in conformity
with GAAP. Company will deliver to Administrative Agent (with sufficient copies
for delivery to each Lender):

                  (i) Monthly Financials: as soon as available and in any event
         within 30 days after each calendar month-end commencing with September
         30, 1998, or in the case of the third month of any fiscal quarter,
         within 45 days after the end of such month, (a) the consolidated and
         consolidating balance sheets of Company and its Subsidiaries as at the
         end of each fiscal month ending after the Closing Date and the related
         consolidated and consolidating statements of income, and consolidated
         statement of cash flows of Company and its Subsidiaries for such month
         and for the period from the beginning of the then



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<PAGE>

         current Fiscal Year to the end of such month, setting forth, in the
         case of statements of income only, in comparative form the
         corresponding figures for the corresponding periods of the previous
         fiscal year and the corresponding figures from the consolidated plan
         and financial forecast for the current Fiscal Year delivered pursuant
         to subsection 6.1(xiii), all in reasonable detail and certified by the
         chief financial officer of Company that they fairly present, in all
         material respects, the financial condition of Company and its
         Subsidiaries as at the dates indicated and the results of their
         operations and their cash flows for the periods indicated, subject to
         changes resulting from audit and normal year-end adjustments; and (b) a
         narrative report describing the operations of Company and its
         Subsidiaries taken as a whole in the form prepared for presentation to
         senior management for such month and for the period from the beginning
         of the then current Fiscal Year to the end of such month;

                  (ii) Quarterly Financials: as soon as available and in any
         event within 45 days after the end of the Fiscal Quarter ending
         September 30, 1998 and of each Fiscal Quarter thereafter, (a) the
         consolidated and consolidating balance sheets of Company and its
         Subsidiaries as at the end of such Fiscal Quarter and the related
         consolidated and consolidating statements of income and consolidated
         statement of cash flows of Company and its Subsidiaries for such Fiscal
         Quarter and for the period from the beginning of the then current
         Fiscal Year to the end of such Fiscal Quarter, setting forth, in the
         case of statements of income only, in comparative form the
         corresponding figures for the corresponding periods of the previous
         fiscal year and the corresponding figures from the consolidated plan
         and financial forecast for the current Fiscal Year delivered pursuant
         to subsection 6.1(xiii), all in reasonable detail and certified by the
         chief financial officer of Company that they fairly present, in all
         material respects, the financial condition of Company and its
         Subsidiaries as at the dates indicated and the results of their
         operations and their cash flows for the periods indicated, subject to
         changes resulting from audit and normal year-end adjustments, and (b)
         to the extent otherwise prepared for presentation to senior management,
         a narrative report describing the operations of Company and its
         Subsidiaries taken as a whole in the form prepared for presentation to
         senior management for such Fiscal Quarter and for the period from the
         beginning of the then current Fiscal Year to the end of such Fiscal
         Quarter;

                  (iii) Year-End Financials: as soon as available and in any
         event within 90 days after the end of each Fiscal Year, (a) the
         consolidated and consolidating balance sheets of Company and its
         Subsidiaries as at the end of such Fiscal Year and the related
         consolidated and consolidating statements of income and consolidated
         statement of cash flows of Company and its Subsidiaries for such Fiscal
         Year, setting forth, in the case of statements of income only, in
         comparative form the corresponding figures for the previous fiscal year
         and the corresponding figures from the consolidated plan and financial
         forecast delivered pursuant to subsection 6.1(xiii) for the Fiscal Year
         covered by such financial statements, all in reasonable detail and
         certified by the chief financial officer of Company that they fairly
         present, in all material respects, the financial condition of Company
         and its Subsidiaries as at the dates indicated and the results of their
         operations and their cash flows for the periods indicated, (b) a
         narrative report describing the operations of Company and its
         Subsidiaries taken as a whole in the form prepared for



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<PAGE>

         presentation to senior management for such Fiscal Year, and (c) in the
         case of such consolidated financial statements, a report thereon of
         independent certified public accountants of recognized national
         standing selected by Company and reasonably satisfactory to
         Administrative Agent, which report shall be unqualified as to going
         concern and scope of audit, and shall state that such consolidated
         financial statements fairly present, in all material respects, the
         consolidated financial position of Company and its Subsidiaries as at
         the dates indicated and the results of their operations and their cash
         flows for the periods indicated in conformity with GAAP applied on a
         basis consistent with prior years (except as otherwise disclosed in
         such financial statements) and that the audit by such accountants in
         connection with such consolidated financial statements has been made in
         accordance with generally accepted auditing standards;

                  (iv) Officer's and Compliance Certificates: together with each
         delivery of financial statements of Company and its Subsidiaries
         pursuant to subdivisions (ii) and (iii) above, (a) an Officer's
         Certificate of Company stating that the signer has reviewed the terms
         of this Agreement and have made, or caused to be made under their
         supervision, a review in reasonable detail of the transactions and
         condition of Company and its Subsidiaries during the accounting period
         covered by such financial statements and that such review has not
         disclosed the existence during or at the end of such accounting period,
         and that the signers do not have knowledge of the existence as at the
         date of such Officer's Certificate, of any condition or event that
         constitutes an Event of Default or Potential Event of Default, or, if
         any such condition or event existed or exists, specifying the nature
         and period of existence thereof and what action Company has taken, is
         taking and proposes to take with respect thereto; and (b) a Compliance
         Certificate demonstrating in reasonable detail compliance during and at
         the end of the applicable accounting periods with the restrictions
         contained in Section 7;

                  (v) Reconciliation Statements: if, as a result of any change
         in accounting principles and policies from those used in the
         preparation of the audited financial statements referred to in
         subsection 5.3, the consolidated financial statements of Company and
         its Subsidiaries delivered pursuant to subdivisions (i), (ii), (iii) or
         (xiii) of this subsection 6.1 will differ in any material respect from
         the consolidated financial statements that would have been delivered
         pursuant to such subdivisions had no such change in accounting
         principles and policies been made, then (a) together with the first
         delivery of financial statements pursuant to subdivision (i), (ii),
         (iii) or (xiii) of this subsection 6.1 following such change,
         consolidated financial statements of Company and its Subsidiaries for
         (y) the current Fiscal Year to the effective date of such change and
         (z) the two full fiscal years immediately preceding the Fiscal Year in
         which such change is made, in each case prepared on a pro forma basis
         as if such change had been in effect during such periods, and (b)
         together with each delivery of financial statements pursuant to
         subdivision (i), (ii), (iii) or (xiii) of this subsection 6.1 following
         such change, a written statement of the chief accounting officer or
         chief financial officer of Company setting forth the differences which
         would have resulted if such financial statements had been prepared
         without giving effect to such change, if reasonably requested by
         Administrative Agent;



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<PAGE>

                  (vi) Accountants' Certification: together with each delivery
         of consolidated financial statements of Company and its Subsidiaries
         pursuant to subdivision (iii) above, a written statement by the
         independent certified public accountants giving the report thereon (a)
         stating that their audit has included a reading of the terms of this
         Agreement and the other Loan Documents as they relate to the covenants
         set forth in subsection 7.6 and accounting matters, and (b) stating
         whether, in connection with their audit examination, any condition or
         event, insofar as such condition or event relates to the covenants set
         forth in subsection 7.6 or accounting matters, that constitutes an
         Event of Default or Potential Event of Default has come to their
         attention and, if such a condition or event has come to their
         attention, specifying the nature and period of existence thereof;
         provided that such accountants shall not be liable by reason of any
         failure to obtain knowledge of any such Event of Default or Potential
         Event of Default that would not be disclosed in the course of their
         audit examination;

                  (vii) Accountants' Reports: promptly upon receipt thereof
         (unless restricted by applicable professional standards), copies of all
         reports submitted to Company by independent certified public
         accountants in connection with each annual, interim or special audit of
         the financial statements of Company and its Subsidiaries made by such
         accountants, including, without limitation, any comment letter
         submitted by such accountants to management in connection with their
         annual audit;

                  (viii) SEC Filings and Press Releases: promptly upon their
         becoming available, copies of (a) all financial statements, reports,
         notices and proxy statements sent or made available generally by
         Company to its security holders, (b) all regular and periodic reports
         and all registration statements (other than on Form S-8 or a similar
         form) and prospectuses, if any, filed by Holdings or any of its
         Subsidiaries with any securities exchange or with the Securities and
         Exchange Commission or any governmental or private regulatory
         authority, and (c) all press releases and other statements made
         available generally by Holdings or any of its Subsidiaries to the
         public concerning material developments in the business of Holdings or
         any of its Subsidiaries;

                  (ix) Events of Default, etc.: promptly upon any officer of
         Company obtaining knowledge (a) of any condition or event that
         constitutes an Event of Default or Potential Event of Default, or
         becoming aware that any Lender has given any notice (other than to
         Administrative Agent) or taken any other action with respect to a
         claimed Event of Default or Potential Event of Default, (b) that any
         Person has given any notice to Holdings or any of its Subsidiaries or
         taken any other action with respect to a claimed default or event or
         condition of the type referred to in subsection 8.2, (c) of any
         condition or event that would be required to be disclosed in a current
         report filed by Company with the Securities and Exchange Commission on
         Form 8-K (Items 1, 2, 4, 5 and 6 of such Form as in effect on the date
         hereof) if Company were required to file such reports under the
         Exchange Act, or (d) of the occurrence of any event or change that has
         caused or evidences, either in any case or in the aggregate, a Material
         Adverse Effect, an Officer's Certificate specifying the nature and
         period of existence of such condition, event or change, or specifying
         the notice given or action taken by any such Person and the nature of
         such claimed Event of Default, Potential Event of Default, default,
         event or condition,



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         and what action Holdings or Company has taken, is taking and proposes
         to take with respect thereto;

                  (x) Litigation or Other Proceedings: (a) promptly upon any
         officer of Company obtaining knowledge of (X) the institution of, or
         non-frivolous threat of, any action, suit, proceeding (whether
         administrative, judicial or otherwise), governmental investigation or
         arbitration against or affecting Holdings or any of its Subsidiaries or
         any property of Holdings or any of its Subsidiaries (collectively,
         "Proceedings") not previously disclosed in writing by Company to
         Lenders or (Y) any material development in any Proceeding that, in any
         case:

                           (a) if adversely determined, has a reasonable
                  possibility of giving rise to a Material Adverse Effect; or

                           (b) seeks to enjoin or otherwise prevent the
                  consummation of, or to recover any damages or obtain relief as
                  a result of, the transactions contemplated hereby;

         written notice thereof together with such other information as may be
         reasonably available to Company to enable Lenders and their counsel to
         evaluate such matters; and (b) within 45 days after the end of each
         fiscal quarter of Company, a schedule of all Proceedings involving an
         alleged liability of, or claims against or affecting, Holdings or any
         of its Subsidiaries equal to or greater than $2,500,000 and promptly
         after request by Administrative Agent such other information as may
         be reasonably requested by Administrative Agent to enable
         Administrative Agent and its counsel to evaluate any of such
         Proceedings;

                  (xi) ERISA Events: promptly upon Company becoming aware of the
         occurrence of any ERISA Event that would result in a material liability
         of Company or any of its ERISA Affiliates, a written notice specifying
         the nature thereof, what action Company or any of its ERISA Affiliates
         has taken, is taking or proposes to take with respect thereto and, when
         known, any action taken or threatened by the Internal Revenue Service,
         the Department of Labor or the PBGC with respect thereto;

                  (xii) ERISA Notices: with reasonable promptness, copies of (a)
         all written notices received by Company or any of its ERISA Affiliates
         from a Multiemployer Plan sponsor concerning an ERISA Event; and (b)
         such other documents or governmental reports or filings relating to any
         Employee Benefit Plan as Administrative Agent shall reasonably request;

                  (xiii) Financial Plans: as soon as practicable and in any
         event no later than the beginning of each Fiscal Year, a monthly
         consolidated and consolidating plan and financial forecast for the next
         succeeding Fiscal Year, including without limitation (a) forecasted
         consolidated balance sheet and forecasted consolidated and
         consolidating statements of income and consolidated statement of cash
         flows of Company and its Subsidiaries for such Fiscal Year, together
         with a pro forma Compliance Certificate for



                                      104
<PAGE>

         such Fiscal Year and an explanation of the assumptions on which such
         forecasts are based, and (b) such other information and projections as
         Administrative Agent may reasonably request;

                  (xiv) Insurance: as soon as practicable and in any event by
         the last day of each Fiscal Year, a report in form and substance
         satisfactory to Administrative Agent outlining all material insurance
         coverage maintained as of the date of such report by Holdings and its
         Subsidiaries and all material insurance coverage planned to be
         maintained by Holdings and its Subsidiaries in the immediately
         succeeding Fiscal Year;

                  (xv) Environmental Audits and Reports: as soon as practicable
         following receipt thereof, copies of all environmental audits and
         reports, whether prepared by personnel of Holdings or any of its
         Subsidiaries or by independent consultants, with respect to significant
         environmental matters at any Facility or which relate to an
         Environmental Claim which could result in a Material Adverse Effect;

                  (xvi) Regulatory Notices: promptly upon receipt, notification
         of any non-renewal, cancellation, termination, revocation, suspension,
         impairment or material modification of, or of any hearing, proceeding
         or investigation regarding, any license held by Holdings or any of its
         Subsidiaries which is reasonably likely to have a Material Adverse
         Effect;

                  (xvii) Holdings' Financial Statements: promptly upon their
         becoming available, copies of all unaudited and audited financial
         statements and reports sent or made available by Holdings to creditors
         of Holdings; and

                  (xviii) Other Information: with reasonable promptness, such
         other information and data with respect to Holdings or any of its
         Subsidiaries as from time to time may be reasonably requested by
         Administrative Agent.

         For purposes of subsections 6.1(i), 6.1(ii) and 6.1(iii),
"consolidating" balance sheets of Company and its Subsidiaries refer to balance
sheets consolidating the financial position of the major operating group of
Company's Subsidiaries, which operating groups as of the Effective Date consist
of (1) DIMAC and its Subsidiaries and (2) AmeriComm Holdings and its
Subsidiaries.

6.2      Corporate Existence

         Except as permitted under subsection 7.7, each of Holdings and Company
will, and will cause each of its Subsidiaries to, at all times preserve and keep
in full force and effect its corporate existence and all rights and franchises
material to the business of Holdings and its Subsidiaries (on a consolidated
basis).



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6.3      Payment of Taxes and Claims; Tax Consolidation.

         A. Company will, and will cause each of its Subsidiaries to, pay all
taxes, assessments and other governmental charges imposed upon it or any of its
properties or assets or in respect of any of its income, businesses or
franchises before any penalty accrues thereon, and all claims (including,
without limitation, claims for labor, services, materials and supplies) for sums
that have become due and payable and that by law have or may become a Lien upon
any of its properties or assets, prior to the time when any penalty or fine
shall be incurred with respect thereto; provided that no such charge or claim
need be paid if being contested in good faith by appropriate proceedings
promptly instituted and diligently conducted and if such reserve or other
appropriate provision, if any, as shall be required in conformity with GAAP
shall have been made therefor.

         B. Company will not, nor will it permit any of its Subsidiaries to,
file or consent to the filing of any consolidated income tax return with any
Person (other than with Holdings, Company or Subsidiaries of Company).

6.4      Maintenance of Properties; Insurance.

         Company will, and will cause each of its Subsidiaries to, maintain or
cause to be maintained in good repair, working order and condition, ordinary
wear and tear excepted, all material properties used or useful in the business
of Company and its Subsidiaries and from time to time will make or cause to be
made all appropriate repairs, renewals and replacements thereof. Company will
maintain or cause to be maintained, with financially sound and reputable
insurers, insurance with respect to its properties and business and the
properties and businesses of its Subsidiaries against loss or damage of the
kinds customarily carried or maintained under similar circumstances by
corporations of established reputation engaged in similar businesses. Each such
policy of casualty insurance covering damage to or loss of property shall name
Administrative Agent for the benefit of Lenders as the loss payee thereunder for
all losses, subject to application of proceeds as required by subsection
2.4B(iii)(d), and shall provide for at least 30 days' prior written notice to
Administrative Agent of any modification or cancellation of such policy.



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6.5      Inspection; Lender Meeting.

         Company shall, and shall cause each of its Subsidiaries to, permit any
authorized representatives designated by any Lender to visit and inspect any of
the properties of Company or any of its Subsidiaries, including its and their
financial and accounting records, and to make copies and take extracts
therefrom, and to discuss its and their affairs, finances and accounts with its
and their officers and independent public accountants, all upon reasonable
advance notice and at such reasonable times during normal business hours and as
often as may be reasonably requested. Without in any way limiting the foregoing,
Company will, upon the request of Administrative Agent, participate in a meeting
of Administrative Agent and Lenders once during each Fiscal Year to be held at
Company's corporate offices (or such other location as may be agreed to by
Company and Administrative Agent) at such time as may be agreed to by Company
and Administrative Agent.

6.6      Compliance with Laws, etc.

         Company shall, and shall cause each of its Subsidiaries to, comply with
the requirements of all applicable laws, rules, regulations and orders of any
governmental authority, noncompliance with which could reasonably be expected to
cause a Material Adverse Effect.

6.7      Environmental Disclosure and Inspection.

         A. Company shall, and shall cause each of its Subsidiaries to, exercise
all due diligence in order to comply and cause (i) all tenants under any leases
or occupancy agreements affecting any portion of the Facilities and (ii) all
other Persons on or occupying such property, to comply with all Environmental
Laws, noncompliance with which could reasonably be expected to cause a Material
Adverse Effect.

         B. Company agrees that Administrative Agent may, from time to time,
retain, at Company's expense, an independent professional consultant reasonably
acceptable to Company to review any report relating to Hazardous Materials
prepared by or for Company and to conduct its own investigation of any Facility
currently owned, leased, operated or used by Company or any of its Subsidiaries,
if (x) an Event of Default or Potential Event of Default shall have occurred and
be continuing, or (y) Administrative Agent reasonably believes (1) that an
occurrence relating to such Facility is likely to give rise to an Environmental
Claim or (2) that a violation of an Environmental Law on or around such Facility
has occurred, which could, in either such case, result in a Material Adverse
Effect. Company agrees to use all reasonable efforts to obtain permission for
Administrative Agent's professional consultant to conduct its own investigation
of any such Facility previously owned, leased, operated or used by Company or
any of its Subsidiaries. Company shall use its reasonable efforts to obtain for
Administrative Agent and its agents, employees, consultants and contractors the
right, upon reasonable notice to Company, to enter into or on to the Facilities
currently owned, leased, operated or used by Company or any of its Subsidiaries
to perform such tests on such property as are reasonably necessary to conduct
such a review and/or investigation. Any such investigation of any Facility shall
be conducted, unless otherwise agreed to by Company and Administrative Agent,
during



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<PAGE>

normal business hours and, to the extent reasonably practicable, shall be
conducted so as not to interfere with the ongoing operations at any such
Facility or to cause any damage or loss to any property at such Facility.
Company and Administrative Agent hereby acknowledge and agree that any report of
any investigation conducted at the request of Administrative Agent pursuant to
this subsection 6.7B will be obtained and shall be used by Administrative Agent
and Lenders for the purposes of Lenders' internal credit decisions, to monitor
and police the Loans and to protect Lenders' security interests, if any, created
by the Loan Documents. Administrative Agent agrees to deliver a copy of any such
report to Company with the understanding that Company acknowledges and agrees
that (i) it will indemnify and hold harmless Administrative Agent and each
Lender from any costs, losses or liabilities relating to Company's use of or
reliance on such report, (ii) neither Agent nor any Lender makes any
representation or warranty with respect to such report, and (iii) by delivering
such report to Company, neither Administrative Agent nor any Lender is requiring
or recommending the implementation of any suggestions or recommendations
contained in such report.

         C. Company shall promptly advise Administrative Agent in writing and in
reasonable detail of (i) any Release of any Hazardous Materials required to be
reported to any federal, state, local or foreign governmental or regulatory
agency under any applicable Environmental Laws, (ii) any and all written
communications with respect to any Environmental Claims that have a reasonable
possibility of giving rise to a Material Adverse Effect or with respect to any
Release of Hazardous Materials required to be reported to any federal, state or
local governmental or regulatory agency, (iii) any remedial action taken by
Company or any other Person in response to (x) any Hazardous Materials on, under
or about any Facility, the existence of which has a reasonable possibility of
resulting in an Environmental Claim having a Material Adverse Effect, or (y) any
Environmental Claim that could have a Material Adverse Effect, (iv) Company's
discovery of any occurrence or condition on any real property adjoining or in
the vicinity of any Facility that could cause such Facility or any part thereof
to be subject to any restrictions on the ownership, occupancy, transferability
or use thereof under any Environmental Laws, and (v) any request for information
from any governmental agency that fairly suggests such agency is investigating
whether Company or any of its Subsidiaries may be potentially responsible for a
Release of Hazardous Materials.

         D. Company shall promptly notify Administrative Agent of (i) any
proposed acquisition of stock, assets, or property by Company or any of its
Subsidiaries that could reasonably be expected to expose Company or any of its
Subsidiaries to, or result in, Environmental Claims that could have a Material
Adverse Effect or that could reasonably be expected to have a material adverse
effect on any Governmental Authorization then held by Company or any of its
Subsidiaries and (ii) any proposed action to be taken by Company or any of its
Subsidiaries to commence manufacturing, industrial or other similar operations
that could reasonably be expected to subject Company or any of its Subsidiaries
to additional laws, rules or regulations, including, without limitation, laws,
rules and regulations requiring additional environmental permits or licenses,
that are materially different from the laws, rules and regulations applicable to
the operations of Company and its Subsidiaries as of the Closing Date.

         E. Company shall, at its own expense, provide copies of such documents
or information as Administrative Agent may reasonably request in relation to any
matters disclosed



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<PAGE>

pursuant to this subsection 6.7.

6.8      Company's Remedial Action Regarding Hazardous Materials.

         Company shall promptly take, and shall cause each of its Subsidiaries
promptly to take, any and all necessary remedial action in connection with the
presence, storage, use, disposal, transportation or Release of any Hazardous
Materials on or under any Facility in order to comply with all applicable
Environmental Laws and Governmental Authorizations unless the failure to so
comply could not reasonably be expected to have a Material Adverse Effect. In
the event Company or any of its Subsidiaries undertakes any remedial action with
respect to any Hazardous Materials on or under any Facility, Company or such
Subsidiary shall conduct and complete such remedial action in material
compliance with all applicable Environmental Laws, and in accordance with the
policies, orders and directives of all federal, state and local governmental
authorities except when, and only to the extent that, Company's or such
Subsidiary's liability for such presence, storage, use, disposal, transportation
or discharge of any Hazardous Materials is being contested in good faith by
Company or such Subsidiary.



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6.9      Execution of Subsidiary Guaranty and Collateral Documents by
         Subsidiaries and Future Subsidiaries.

         In the event that any Person that becomes a Subsidiary after the date
hereof in accordance with the provisions of subsection 7.7(vii) or (viii),
Company will promptly notify Administrative Agent of that fact and cause such
Subsidiary (at the time it becomes a Subsidiary) to execute and deliver to
Administrative Agent a counterpart of the Subsidiary Guaranty, the Pledge
Agreement and the Security Agreement, and to take all such further action and
execute all such further documents and instruments as may be required to grant
and perfect in favor of Administrative Agent, for the benefit of Lenders, a
First Priority security interest in all of the real, mixed and personal property
assets of such Subsidiary. Company shall deliver to Administrative Agent,
together with such Loan Documents, (i) (x) if such Subsidiary is a corporation,
(a) certified copies of such Subsidiary's Articles or Certificate of
Incorporation, together, if applicable, with a good standing certificate from
the Secretary of State of the jurisdiction of its incorporation, each to be
dated a recent date prior to their delivery to Administrative Agent, (b) a copy,
if applicable, of such Subsidiary's Bylaws, certified by its corporate secretary
or an assistant corporate secretary as of a recent date prior to their delivery
to Administrative Agent, (c) a certificate executed by the secretary or an
assistant secretary of such Subsidiary as to (i) the incumbency and signatures
of the officers of such Subsidiary executing the Subsidiary Guaranty, the
Collateral Documents and the other Loan Documents to which such Subsidiary is a
party and (ii) the fact that the attached resolutions of the Board of Directors
of such Subsidiary authorizing the execution, delivery and performance of the
Subsidiary Guaranty, such Collateral Documents and such other Loan Documents are
in full force and effect and have not been modified or rescinded, (y) if such
Subsidiary is a limited partnership, (a) from or with respect to such
Subsidiary's general partner, each of the items required to be delivered under
item (a) of clause (x) above if such Subsidiary were a corporation, (b)
certified copies of its Certificate of Limited Partnership, together with a good
standing certificate from the Secretary of State of its jurisdiction, each dated
a recent date prior to their delivery to Administrative Agent, and (c) copies of
its limited partnership agreement, certified as true, correct and in full force
and effect as of the date of its delivery to Administrative Agent, with no
amendments, modifications or supplements thereto, by the corporate secretary or
an assistant secretary of its general partner, and (iv) a favorable opinion of
counsel to such Subsidiary, in form and substance satisfactory to Administrative
Agent and its counsel, as to (a) the due organization and good standing of such
Subsidiary, (b) the due authorization, execution and delivery by such Subsidiary
of the Subsidiary Guaranty, the Collateral Documents and any other Loan
Documents to which it is a party and (c) the enforceability of the Subsidiary
Guaranty and such Collateral Documents against such Subsidiary, and (d) such
other matters as Administrative Agent may reasonably request, all of the
foregoing to be reasonably satisfactory in form and substance to Administrative
Agent and its counsel. In addition, Company shall promptly deliver a supplement
to Schedule 5.1 to Administrative Agent if any Subsidiary is created or acquired
pursuant to subsection 7.7(vii) or (viii).



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6.10     Interest Rate Protection.

         At all times Company shall maintain in effect one or more Interest Rate
Agreements in form and substance satisfactory to Administrative Agent to the
extent necessary so that the sum of (i) the aggregate notional principal amount
of Indebtedness covered by such Interest Rate Agreements plus (ii) the aggregate
principal amount of Indebtedness of Company bearing interest at fixed rates,
equals or exceeds $100,000,000.

6.11     Further Assurances.

         At any time or from time to time upon the request of Administrative
Agent, Company will, at its expense, promptly execute, acknowledge and deliver
such further documents and do such other acts and things as Administrative Agent
may reasonably request in order to effect fully the purposes of the Loan
Documents and to provide for payment of the Obligations in accordance with the
terms of this Agreement, the Notes and the other Loan Documents. In furtherance
and not in limitation of the foregoing, Company shall take, and cause each of
its Subsidiaries to take, such actions as Administrative Agent may reasonably
request from time to time (including, without limitation, the execution and
delivery of guaranties, security agreements, pledge agreements, mortgages, deeds
of trust, landlord's consents and estoppels, stock powers, financing statements
and other documents, the filing or recording of any of the foregoing, title
insurance with respect to any of the foregoing that relates to an interest in
real property, and the delivery of stock certificates and other collateral with
respect to which perfection is obtained by possession) to ensure that the
Obligations are guarantied by the Guarantors and are secured by substantially
all of the assets of Company and its Subsidiaries and all of the outstanding
capital stock of Company.

6.12     Conforming Leasehold Interests; Matters Relating to Additional Real
         Property Collateral.

         A. Notice of Property Acquisition. As promptly as practicable and in
any event no later than the date of acquisition by Company or any of its
Subsidiaries of any interest in real property (whether fee or leased), Company
shall deliver written notice to Administrative Agent of such acquisition.

         B. Conforming Leasehold Interests. If Company or any of its
Subsidiaries acquires any Leasehold Property, Company shall, or shall cause such
Subsidiary to, use its best efforts (without requiring Company or such
Subsidiary to relinquish any material rights or incur any material obligations
or to expend more than a nominal amount of money over and above the
reimbursement, if required, of the landlord's out-of-pocket costs, including
attorneys fees) to cause such Leasehold Property to be a Conforming Leasehold
Interest.

         C. Additional Mortgages, Etc. From and after the Closing Date, in the
event that (i) Company or any of its Subsidiaries acquires any fee interest in
real property (ii) Company or any of its Subsidiaries acquires any leasehold
property (other than any leased property (a) with respect to which the aggregate
payments under the term of the lease are less than $150,000 per



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annum, (b) that does not contain any financial records not contained elsewhere,
(c) that does not have any property with an aggregate value in excess of
$250,000 and (d) that is not material to the operation of the business of
Company or any of its Subsidiaries (each such property being an "Excluded Leased
Asset"), or (iii) at the time any Person becomes a Subsidiary Guarantor, such
Person owns or holds any fee interest in real property or any leasehold interest
(other than an Excluded Leased Asset) (any such real property asset described in
the foregoing clauses (i), (ii) or (iii) being an "Additional Mortgaged
Property"), Company or such Subsidiary shall deliver to Administrative Agent, as
soon as practicable after such Person acquires such Additional Mortgaged
Property the following:

                  (i) Additional Mortgage and Assignment of Rents and Leases. A
         fully executed and notarized Mortgage (an "Additional Mortgage") and a
         fully executed and notarized Assignment of Rents and Leases, each in
         proper form for recording in all appropriate places in all applicable
         jurisdictions, encumbering the interest of such Loan Party in such
         Additional Mortgaged Property;

                  (ii) Opinions of Counsel. (a) A favorable opinion of counsel
         to such Loan Party, in form and substance satisfactory to
         Administrative Agent and its counsel, as to the due authorization,
         execution and delivery by such Loan Party of such Additional Mortgage
         and such other matters as Administrative Agent may reasonably request,
         and (b) if required by Administrative Agent, an opinion of counsel
         (which counsel shall be reasonably satisfactory to Administrative
         Agent) in the state in which such Additional Mortgaged Property is
         located with respect to the enforceability of the form of Additional
         Mortgage to be recorded in such state and such other matters (including
         without limitation any matters governed by the laws of such state
         regarding personal property security interests in respect of any
         Collateral) as Administrative Agent may reasonably request, in each
         case in form and substance reasonably satisfactory to Administrative
         Agent;

                  (iii) Landlord Consent and Estoppel; Recorded Leasehold
         Interest. In the case of any Additional Mortgaged Property consisting
         of a Leasehold Property, (a) a Landlord Consent and Estoppel and (b)
         evidence that such Leasehold Property is a Recorded Leasehold Interest;

                  (iv) Title Insurance. (a) An ALTA standard form mortgagee
         title insurance policy or an unconditional commitment therefor (an
         "Additional Mortgage Policy") issued by the Title Company with respect
         to such Additional Mortgaged Property, in an amount satisfactory to
         Administrative Agent, insuring fee simple title to, or a valid
         leasehold interest in, such Additional Mortgaged Property vested in
         such Loan Party and assuring Administrative Agent that such Additional
         Mortgage creates a valid and enforceable First Priority mortgage Lien
         on such Additional Mortgaged Property, subject only to a standard
         survey exception, which Additional Mortgage Policy (1) shall include an
         endorsement for mechanics' liens, for future advances under this
         Agreement and for any other matters reasonably requested by
         Administrative Agent and (2) shall provide for affirmative insurance
         and such reinsurance as Administrative Agent may reasonably request,
         all of the foregoing in form and substance reasonably satisfactory to
         Administrative



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<PAGE>

         Agent; and (b) evidence satisfactory to Administrative Agent that such
         Loan Party has (i) delivered to the Title Company all certificates and
         affidavits required by the Title Company in connection with the
         issuance of the Additional Mortgage Policy and (ii) paid to the Title
         Company or to the appropriate governmental authorities all expenses and
         premiums of the Title Company in connection with the issuance of the
         Additional Mortgage Policy and all recording and stamp taxes (including
         mortgage recording and intangible taxes) payable in connection with
         recording the Additional Mortgage in the appropriate real estate
         records;

                  (v) Title Report. If no Additional Mortgage Policy is required
         with respect to such Additional Mortgaged Property, a title report
         issued by the Title Company with respect thereto, dated not more than
         30 days prior to the date such Additional Mortgage is to be recorded
         and satisfactory in form and substance to Administrative Agent;

                  (vi) Copies of Documents Relating to Title Exceptions. Copies
         of all recorded documents listed as exceptions to title or otherwise
         referred to in the Additional Mortgage Policy or title report delivered
         pursuant to clause (v) or (vi) above;

                  (vii) Matters Relating to Flood Hazard Properties. (a)
         Evidence, which may be in the form of a letter from an insurance broker
         or a municipal engineer, as to (1) whether such Additional Mortgaged
         Property is a Flood Hazard Property and (2) if so, whether the
         community in which such Flood Hazard Property is located is
         participating in the National Flood Insurance Program, (b) if such
         Additional Mortgaged Property is a Flood Hazard Property, such Loan
         Party's written acknowledgement of receipt of written notification from
         Administrative Agent (1) that such Additional Mortgaged Property is a
         Flood Hazard Property and (2) as to whether the community in which such
         Flood Hazard Property is located is participating in the National Flood
         Insurance Program, and (c) in the event such Additional Mortgaged
         Property is a Flood Hazard Property that is located in a community that
         participates in the National Flood Insurance Program, evidence that
         Company has obtained flood insurance in respect of such Flood Hazard
         Property to the extent required under the applicable regulations of the
         Board of Governors of the Federal Reserve System; and

                  (viii) Environmental Audit. Reports and other information, in
         form, scope and substance satisfactory to Administrative Agent and
         prepared by environmental consultants satisfactory to Administrative
         Agent, concerning any environmental hazards or liabilities to which
         Company or any of its Subsidiaries may be subject with respect to such
         Additional Mortgaged Property;

provided, that notwithstanding anything to the contrary contained in this
subsection 6.12, neither Company nor any of its Subsidiaries shall be required
to deliver any of the items set forth in this subsection 6.12C with respect to
any property unless Administrative Agent requests delivery of such items.



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6.13     Year 2000 Problems.

         Company shall (i) promptly advise Administrative Agent of any material
(A) disruption or delay in the implementation of the Plan of Correction, as the
same may be updated from time to time, including any determination by Company,
any senior manager of Company or any other Subsidiary of Company, or any
consultant known to Company or any other Subsidiary of Company with respect to
Year 2000 Problems ("Consultant") that there is or will be a failure to achieve
any of the objectives specifically identified in subdivision (ii) of subsection
5.19, or (B) change in the written Plan of Correction or related implementation
budget referred to in subdivision (v) of subsection 5.19, or any later version
thereof furnished to Administrative Agent; (ii) afford to Administrative Agent
and its representatives, upon three days' notice to Company, reasonable access
to Company's and its Subsidiaries' properties, personnel, service providers,
vendors and records for the purpose of enabling Administrative Agent to assess
the adequacy of, and the record of performance of Company and its Subsidiaries
with respect to, the Plan of Correction, related financial performance and
conformity of actual performance with related implementation budgets; and (iii)
periodically report to Administrative Agent, in such form as Administrative
Agent may reasonably request, on (a) the progress of Company and its
Subsidiaries in implementing the Plan of Correction, (b) the budget for, and
actual financial performance with respect to, implementation of the Plan of
Correction and (c) the assessment of Company, any senior manager of Company or
any other Subsidiary of Company, or any Consultant of the adequacy of the Plan
of Correction or the related implementation budget.


                                   SECTION 7.
                               NEGATIVE COVENANTS

         Company covenants and agrees that, so long as any of the Commitments
hereunder shall remain in effect and until payment in full of all of the Loans
and other Obligations and the cancellation or expiration of all Letters of
Credit, unless Requisite Lenders shall otherwise give prior written consent,
Company shall perform, and shall cause each of its Subsidiaries to perform, all
covenants in this Section 7. Holdings covenants and agrees that, so long as any
of the Commitments hereunder shall remain in effect and until payment in full of
all of the Loans and other Obligations and the cancellation or expiration of all
Letters of Credit, unless Requisite Lenders shall otherwise give prior written
consent, Holdings shall perform all covenants in subsections 7.13A, 7.13B and
7.15.

7.1      Indebtedness.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, create, incur, assume or guaranty, or otherwise become
or remain directly or indirectly liable with respect to, any Indebtedness,
except:

                  (i) Each of the Loan Parties may become and remain liable with
         respect to its respective Obligations;

                  (ii) Company and its Subsidiaries, as applicable, may remain
         liable with



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<PAGE>

         respect to Indebtedness described in Schedule 7.1 annexed hereto;

                  (iii) Company and its Subsidiaries may become and remain
         liable with respect to Contingent Obligations permitted by subsection
         7.4 and, upon any matured obligations actually arising pursuant
         thereto, the Indebtedness corresponding to the Contingent Obligations
         so extinguished;

                  (iv) Company and its Subsidiaries may become and remain liable
         with respect to Indebtedness under Capital Leases capitalized on the
         consolidated balance sheet of Company and its Subsidiaries and other
         Indebtedness secured by Liens permitted under subsection 7.2A(iii);
         provided, that the aggregate amount of all Indebtedness outstanding
         under this clause (iv) at any time shall not exceed $20,000,000;

                  (v) Company may become and remain liable with respect to
         Indebtedness to any of its Subsidiaries, any Subsidiary Guarantor may
         become and remain liable with respect to Indebtedness to Company, and
         any Subsidiary of Company which is not a Subsidiary Guarantor may
         become and remain liable with respect to Indebtedness to any other
         Subsidiary of Company which is not a Subsidiary Guarantor; provided
         that, in each case, (a) all such intercompany Indebtedness shall be
         evidenced by promissory notes, (b) all such intercompany Indebtedness
         owed by Company to any of its respective Subsidiaries shall be
         unsecured and subordinated in right of payment to the payment in full
         of the Obligations pursuant to the terms of the applicable promissory
         notes or an intercompany subordination agreement, (c) any payment by
         Company or by any Subsidiary of Company under any guaranty of the
         Obligations shall result in a pro tanto reduction of the amount of any
         intercompany Indebtedness owed by Company or by such Subsidiary to
         Company or to any of its Subsidiaries for whose benefit such payment is
         made and (d) each such Subsidiary Guarantor shall have executed and
         delivered a counterpart of the Subsidiary Guaranty and the Pledge
         Agreement and the Security Agreement;

                  (vi) Company may become and remain liable with respect to
         Permitted Seller Paper in an aggregate principal amount not to exceed
         $25,000,000 at any time outstanding;

                  (vii) Company and its Subsidiaries may remain liable with
         respect to Permitted Earn Out Agreements in effect on the Closing Date,
         and Company may become and remain liable with respect to Permitted Earn
         Out Agreements after the Effective Date;

                  (viii) AmeriComm Holdings and its Subsidiaries may remain
         liable with respect to Indebtedness under any Existing Senior Notes not
         tendered pursuant to the Debt Tender Offer;

                  (ix) Company may become and remain liable with respect to the
         Senior Subordinated Notes; and

                  (x) Company and its Subsidiaries may become and remain liable
         with respect



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         to other Indebtedness in an aggregate principal amount not to exceed at
         any time outstanding $15,000,000.

7.2      Liens and Related Matters.

         A. Prohibition on Liens. Company shall not, and shall not permit any of
its Subsidiaries to, directly or indirectly, create, incur, assume or permit to
exist any Lien on or with respect to any property or asset of any kind
(including any document or instrument in respect of goods or accounts
receivable) of Company or any of its Subsidiaries, whether now owned or
hereafter acquired, or any income or profits therefrom, or file or permit the
filing of, or permit to remain in effect, any financing statement, or other
similar notice of any Lien with respect to any such property, asset, income or
profits under the Uniform Commercial Code of any state or under any similar
recording or notice statute, except:

                  (i) Permitted Encumbrances;

                  (ii) Liens described in Schedule 7.2A annexed hereto;

                  (iii) Purchase money security interests (including mortgages,
         conditional sales, Capital Leases and any other title retention or
         deferred purchase devices) in real or tangible personal property of
         Company or any of its Subsidiaries existing or created at the time of
         acquisition thereof or within 30 days thereafter, and the renewal,
         extension and refunding of any such security interest in an amount not
         exceeding the amount thereof remaining unpaid immediately prior to such
         renewal, extension or refunding; provided, however, that such
         Indebtedness is permitted by subsection 7.1(iv) or subsection 7.1(x)
         hereof; and provided further, that Indebtedness which is not permitted
         by subsection 7.1(iv) and is secured by Liens permitted under this
         subsection 7.2A(iii) shall not (a) exceed $5,000,000 in aggregate
         principal amount outstanding and (b) be owed to any Person other than a
         Lender;

                  (iv) Liens on assets of Company and its Subsidiaries not
         otherwise permitted under this subsection 7.2A, securing Indebtedness
         in an aggregate amount not to exceed $2,500,000 at any time
         outstanding;

                  (v) [Intentionally omitted]; and

                  (vi) Liens in favor of Administrative Agent granted pursuant
         to the Collateral Documents.

         B. Equitable Lien in Favor of Lenders. If Company or any of its
Subsidiaries shall create or assume any consensual Lien upon any of its
properties or assets, whether now owned or hereafter acquired, other than Liens
excepted by the provisions of subsection 7.2A, it shall make or cause to be made
effective provision whereby the Obligations will be secured by such Lien equally
and ratably with any and all other Indebtedness secured thereby as long as any
such Indebtedness shall be so secured; provided that, notwithstanding the
foregoing, this covenant shall not be construed as a consent by Requisite
Lenders to the creation or assumption of any



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<PAGE>

such Lien not permitted by the provisions of subsection 7.2A.

         C. No Further Negative Pledges. Except with respect to specific
property encumbered to secure payment of particular Indebtedness or to be sold
pursuant to an executed agreement with respect to an Asset Sale, neither Company
nor any of its Subsidiaries shall enter into any agreement prohibiting the
creation or assumption of any Lien upon any of its properties or assets, whether
now owned or hereafter acquired (other than in connection with the Senior
Subordinated Notes, the Holdings Notes and the Holdings PIK Notes).

         D. No Restrictions on Subsidiary Distributions to Company or Other
Subsidiaries. Except (x) for encumbrances or restrictions under the Senior
Subordinated Note Indenture, and (y) as otherwise provided herein, Company will
not, and will not permit any of its Subsidiaries to, create or otherwise cause
or suffer to exist or become effective any consensual encumbrance or restriction
of any kind on the ability of any such Subsidiary to (i) pay dividends or make
any other distributions on any of such Subsidiary's capital stock owned by
Company or any other Subsidiary of Company, (ii) repay or prepay any
Indebtedness owed by such Subsidiary to Company or any other Subsidiary of
Company, (iii) make loans or advances to Company or any other Subsidiary of
Company, or (iv) transfer any of its property or assets to Company or any other
Subsidiary of Company.

7.3      Investments; Joint Ventures.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, make or own any Investment in any Person, including any
Joint Venture, except:

                  (i) Company and its Subsidiaries may (a) continue to own the
         Investments owned by them as of the Closing Date in any Subsidiaries of
         Company, (b) make and own additional Investments in any Subsidiary
         which is a Subsidiary Guarantor at the time each such additional
         Investment is made, and (c) own Investments in their respective
         Subsidiaries to the extent that such Investments reflect an increase in
         the value of such Subsidiaries;

                  (ii) Company and its Subsidiaries may make intercompany loans
         to the extent permitted by subsection 7.1(v);

                  (iii) Company and its Subsidiaries may make and own
         Investments in Cash Equivalents;

                  (iv) Company and its Subsidiaries may make Consolidated
         Capital Expenditures permitted by subsection 7.6D;

                  (v) Company and its Subsidiaries may make and own Investments
         in Subsidiaries acquired pursuant to acquisitions permitted pursuant to
         subsection 7.7(vii);

                  (vi) Company and its Subsidiaries may make Investments
         contemplated by the DIMAC Acquisition Agreement and the AmeriComm
         Acquisition Agreement;



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<PAGE>

                  (vii) Company and its Subsidiaries may make loans to officers
         of Holdings and its Subsidiaries in an aggregate amount not to exceed
         $500,000 at any time; and

                  (viii) Company and its Subsidiaries may make and own other
         Investments in an aggregate amount not to exceed at any time
         $5,000,000; provided that the aggregate amount of such Investments in
         any Fiscal Year shall not exceed $2,500,000.

7.4      Contingent Obligations.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, create or become or remain liable with respect to any
Contingent Obligation, except:

                  (i) Company may become and remain liable with respect to
         Contingent Obligations in respect of Letters of Credit, and the
         Subsidiary Guarantors may become and remain liable with respect to
         Contingent Obligations arising under the Subsidiary Guaranty;

                  (ii) Company and its Subsidiaries may become and remain liable
         with respect to Contingent Obligations under Interest Rate Agreements
         required under subsection 6.10; provided, that such Interest Rate
         Agreements are entered into to protect against fluctuations in interest
         rates and not for the purposes of speculation;

                  (iii) Company and its Subsidiaries may become and remain
         liable with respect to Contingent Obligations in respect of customary
         indemnification and purchase price adjustment obligations incurred in
         connection with Asset Sales or other sales of assets;

                  (iv) Company and its Subsidiaries may become and remain liable
         with respect to Contingent Obligations under guarantees in the ordinary
         course of business of the obligations of suppliers, landlords,
         customers, franchisees and licensees of Company and its Subsidiaries in
         an aggregate amount not to exceed at any time $500,000;

                  (v) Company and its Subsidiaries may become and remain liable
         with respect to Contingent Obligations in respect of unsecured
         guaranties of any obligations (other than obligations in respect of
         Permitted Earn Out Agreements, Permitted Seller Paper or Indebtedness
         of Company permitted under subsection 7.1(ix)) of Company or any of its
         Subsidiaries permitted under this Agreement in an aggregate amount not
         to exceed at any time $1,000,000;

                  (vi) Subsidiaries of Company may become and remain liable with
         respect to Contingent Obligations in respect of unsecured guaranties of
         any Indebtedness of Company permitted under subsection 7.1(ix);
         provided, that in each case the obligations of any such Subsidiary
         under any such guaranty shall be subordinated in right of payment to
         the Obligations pursuant to documentation containing subordination
         provisions and other material terms reasonably satisfactory to
         Administrative Agent;



                                      118
<PAGE>

                  (vii) Company and its Subsidiaries, as applicable, may remain
         liable with respect to Contingent Obligations described in Schedule 7.4
         annexed hereto; and

                  (viii) Company and its Subsidiaries may become and remain
         liable with respect to other Contingent Obligations; provided that the
         maximum aggregate liability, contingent or otherwise, of Company and
         its Subsidiaries in respect of all such Contingent Obligations shall at
         no time exceed $2,000,000.

7.5      Restricted Junior Payments.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, declare, order, pay, make or set apart any sum for any
Restricted Junior Payment; provided that, so long as no Event of Default has
occurred and is continuing or would result therefrom, (i) Company and its
Subsidiaries may make scheduled payments in respect of any Permitted Seller
Paper, (ii) Company and its Subsidiaries may make (x) regularly scheduled
payments of interest in respect of the Senior Subordinated Notes and any other
Subordinated Indebtedness and (y) Restricted Junior Payments to Holdings to
permit regularly scheduled payments of interest in respect of the Holdings Notes
and the Holdings PIK Notes, in each case in accordance with the terms of, and
only to the extent required by, and subject to the provisions contained in, the
indenture or other agreements pursuant to which such Subordinated Indebtedness,
Holdings Notes or Holdings PIK Notes were issued, in each case as such indenture
or other agreements may be amended from time to time to the extent permitted
under subsection 7.13, (iii) Company may make Restricted Junior Payments to
Holdings to permit the payment of the Management Fees under the Management
Services Agreement, (iv) Company may make Restricted Junior Payments to
Holdings, (a) in an aggregate amount not to exceed $500,000 in any Fiscal Year,
to the extent necessary to permit Holdings to pay general administrative costs
and expenses and (b) to the extent necessary to permit Holdings to discharge the
consolidated tax liabilities of Holdings and its Subsidiaries, (v) Company may
make Restricted Junior Payments to Holdings to the extent required for Holdings
to make, Restricted Junior Payments in an aggregate amount not to exceed
$2,500,000 in any Fiscal Year to the extent necessary to make repurchases of
capital stock (and options or warrants to purchase such capital stock) of
Holdings from employees upon termination (including by reason of death,
disability or retirement) of such employees, and (vi) so long as no Event of
Default or Potential Event of Default has occurred and is continuing or would be
caused thereby, Company may make Restricted Junior Payments of amounts to the
extent required for Holdings to repurchase, redeem, defease or otherwise prepay
or retire any Existing Senior Notes not tendered pursuant to the Debt Tender
Offer on terms (set forth in the Existing Senior Note Indenture or otherwise) no
less favorable in any material respect to Holdings, Company and Lenders than the
terms of the Debt Tender Offer; and, provided further, that any Restricted
Junior Payments by Company to Holdings permitted under this subsection shall be
applied by Holdings for the purposes specified in this subsection.



                                      119
<PAGE>

7.6      Financial Covenants.

         A. Minimum Interest Coverage Ratio. The ratio (the "Interest Coverage
Ratio") of (i) Consolidated Adjusted EBITDA to (ii) Consolidated Interest
Expense for any four-Fiscal Quarter period (or such shorter measurement period
contemplated by the definition) ending during any of the periods set forth below
(each applicable four-Fiscal Quarter period being a "Calculation Period") shall
not be less than the correlative ratio indicated; provided that, for any
measurement of the Interest Coverage Ratio made prior to the completion of four
Fiscal Quarters following the Closing Date, Consolidated Interest Expense for
the relevant Calculation Period shall equal the product of (i) Consolidated
Interest Expense for the period from the Closing Date to the date of measurement
multiplied by (ii) a fraction, the numerator of which is 365 and the denominator
of which is the number of days during the period from the Closing Date to the
date of measurement.

<TABLE>
<CAPTION>

                       Period During Which                                 Minimum Interest
                     Calculation Period Ends                                Coverage Ratio
- ---------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------
            <S>                                                               <C>
               Closing Date through March 31, 1999                            1.65:1.00
- ---------------------------------------------------------------------------------------------------
             April 1, 1999 through December 31, 1999                          1.80:1.00
- ---------------------------------------------------------------------------------------------------
            January 1, 2000 through December 31, 2000                         2.15:1.00
- ---------------------------------------------------------------------------------------------------
            January 1, 2001 through December 31, 2001                         2.35:1.00
- ---------------------------------------------------------------------------------------------------
            January 1, 2002 through December 31, 2002                         2.50:1.00
- ---------------------------------------------------------------------------------------------------
                  January 1, 2003 and thereafter                              2.75:1.00
</TABLE>


         B. Minimum Fixed Charge Coverage Ratio. The ratio (the "Fixed Charge
Coverage Ratio") of (i) Consolidated Adjusted EBITDA to (ii) Consolidated Fixed
Charges for any Calculation Period shall not be less than the correlative ratio
indicated; provided that, for any measurement of the Fixed Charge Coverage Ratio
made prior to the completion of four Fiscal Quarters following the Closing Date,
Consolidated Interest Expense for the relevant Calculation Period shall equal
the product of (i) Consolidated Interest Expense for the period from the Closing
Date to the date of measurement multiplied by (ii) a fraction, the numerator of
which is 365 and the denominator of which is the number of days during the
period from the Closing Date to the date of measurement, and each other
component of Consolidated Fixed Charges shall be measured from the Closing Date
to the date of measurement.


                                      120
<PAGE>

<TABLE>
<CAPTION>

                                                                           Minimum Fixed
                       Period During Which                                    Charge
                     Calculation Period Ends                              Coverage Ratio
- ------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------

            <S>                                                              <C>
              Closing Date through December 31, 1999                         1.00:1.00
- ------------------------------------------------------------------------------------------------
            January 1, 2000 through December 31, 2000                        1.05:1.00
- ------------------------------------------------------------------------------------------------
                  January 1, 2001 and thereafter                             1.10:1.00
</TABLE>


         C. Maximum Leverage Ratio. The ratio (the "Leverage Ratio") of (i) the
sum of (x) Consolidated Total Debt as of the last day (any such day being a
"Calculation Date") of any Fiscal Quarter ending during any of the periods set
forth below plus (y) so long as the Permitted Earn Out Agreements described on
Schedule 1.1(ii) annexed hereto have not been cancelled or otherwise terminated,
(1) the amount with respect to each such Permitted Earn Out Agreement set forth
on Schedule 7.6C annexed hereto less (2) with respect to each such Permitted
Earn Out Agreement, the aggregate amount of all payments made by Company and
its Subsidiaries under such Permitted Earn Out Agreement after the Closing Date
(to the extent such aggregate amount does not exceed the amount described in the
immediately preceding clause (1)), to (ii) Consolidated Adjusted EBITDA for the
four-Fiscal Quarter period ending on such Calculation Date shall not exceed the
correlative ratio indicated:

<TABLE>
<CAPTION>

                      Period During Which                                  Maximum
                    Calculation Date Occurs                             Leverage Ratio
- ---------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------
            <S>                                                           <C>
              Closing Date through March 31, 1999                         6.00:1.00
- ---------------------------------------------------------------------------------------------
            April 1, 1999 through December 31, 1999                       5.50:1.00
- ---------------------------------------------------------------------------------------------
           January 1, 2000 through December 31, 2000                      5.00:1.00
- ---------------------------------------------------------------------------------------------
           January 1, 2001 through December 31, 2001                      4.25:1.00
- ---------------------------------------------------------------------------------------------
           January 1, 2002 through December 31, 2002                      3.50:1.00
- ---------------------------------------------------------------------------------------------
                 January 1, 2003 and thereafter                           3.00:1.00
</TABLE>


         D. Consolidated Capital Expenditures. Company shall not, and shall not
permit its Subsidiaries to, make or incur Consolidated Capital Expenditures, in
any Fiscal Year (or specified portion thereof) indicated below, in an aggregate
amount in excess of the corresponding amount (the "Maximum Consolidated Capital
Expenditures Amount") set forth below opposite such Fiscal Year (or such portion
thereof); provided that the Maximum Consolidated Capital Expenditures Amount for
any Fiscal Year indicated below shall (a) be increased by the sum of (i) an
amount equal to the excess, if any (but in no event more than 40% of the Maximum
Consolidated Capital Expenditures Amount for the previous Fiscal Year (or
specified portion thereof) indicated below), of the Maximum Consolidated Capital
Expenditures Amount for the previous Fiscal Year (or such portion thereof) over
the actual amount of Consolidated Capital Expenditures for such previous Fiscal
Year (or such portion thereof) and (ii) an amount



                                      121
<PAGE>

equal to 2.5% of the incremental revenues of Company and its Subsidiaries
(calculated on a consolidated basis in accordance with GAAP) for the previous
Fiscal Year resulting from acquisitions permitted under subsection 7.7(vii)
consummated during the previous Fiscal Year, calculated on a Pro Forma Basis,
but decreased by an amount equal to 2.5% of the incremental reduction in
revenues of Company and its Subsidiaries (calculated on a consolidated basis in
accordance with GAAP) for the previous Fiscal Year (or such portion thereof)
resulting from sales of, or other dispositions of, operating entities during the
previous Fiscal Year (or such portion thereof).

<TABLE>
<CAPTION>

                    Fiscal Year                                    Maximum Consolidated
               (or Portion Thereof)                             Capital Expenditures Amount
- -------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------
<S>                                                                     <C>
Closing Date to December 31, 1998                                       $14,000,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 1999                                                        $16,000,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2000                                                        $16,000,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2001                                                        $16,500,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2002                                                        $17,000,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2003                                                        $17,500,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2004                                                        $18,000,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2005                                                        $18,500,000
- -------------------------------------------------------------------------------------------------------
Fiscal Year 2006 and thereafter                                         $19,000,000
- -------------------------------------------------------------------------------------------------------

</TABLE>


         E.       Certain Calculations.

         (i) With respect to calculations of Consolidated Adjusted EBITDA for
any four-Fiscal Quarter period including the Closing Date, such calculations
shall be made assuming that Consolidated Adjusted EBITDA for each of the
applicable Fiscal Quarters ending prior to the Closing Date is as set forth on
Schedule 7.6E annexed hereto.

         (ii) With respect to any period during which new Subsidiaries, assets
or businesses are acquired pursuant to subsection 7.7(vii), for purposes of
determining compliance with the financial covenants set forth in this subsection
7.6, Consolidated Adjusted EBITDA and Consolidated Interest Expense shall be
calculated with respect to such periods and such Subsidiaries, assets or
businesses on a pro forma basis (including pro forma adjustments arising out of
events which are directly attributable to a specific transaction, are factually
supportable and are expected to have a continuing impact, in each case
determined on a basis consistent with Article 11 of Regulation S-X of the
Securities Act and as interpreted by the staff of the Securities and Exchange
Commission prior to December 1996 which would include cost savings resulting
from head count reductions, closure of facilities and similar restructuring
charges, which pro forma adjustments shall be certified by the chief financial
officer of Company) using the historical financial statements of all entities or
assets so acquired or to be acquired and the



                                      122
<PAGE>

consolidated financial statements of Company and its Subsidiaries which shall be
reformulated (a) as if such acquisition, and any acquisitions which have been
consummated during such period, and any Indebtedness or other liabilities
incurred in connection with any such acquisition had been consummated or
incurred at the beginning of such period (and assuming that such Indebtedness
bears interest during any portion of the applicable measurement period prior to
the relevant acquisition at the weighted average of the interest rates
applicable to outstanding Loans during such period), and (b) otherwise in
conformity with certain procedures to be agreed upon between Administrative
Agent and Company, all such calculations to be in form and substance
satisfactory to Administrative Agent.

7.7      Restriction on Fundamental Changes; Asset Sales.

         Company shall not, and shall not permit any of its Subsidiaries to,
alter the corporate, capital or legal structure of Company or any of its
Subsidiaries, create any new Subsidiaries or enter into any transaction of
merger or consolidation, or liquidate, wind-up or dissolve itself (or suffer any
liquidation or dissolution), or convey, sell, lease, sub-lease, transfer or
otherwise dispose of, in one transaction or a series of transactions, all or any
substantial part of its business, property or fixed assets, whether now owned or
hereafter acquired, or acquire by purchase or otherwise any part of the
business, property or fixed assets of, or stock or other evidence of beneficial
ownership of, any Person, except:

                  (i) any Subsidiary of Company may be merged with or into
         Company or any wholly owned Subsidiary Guarantor, or be liquidated,
         wound up or dissolved, or all or any part of its business, property or
         assets may be conveyed, sold, leased, transferred or otherwise disposed
         of, in one transaction or a series of transactions, to Company or any
         wholly owned Subsidiary Guarantor; provided that, in the case of such a
         merger involving Company, Company shall be the continuing or surviving
         corporation, and in the case of any other such merger, such wholly
         owned Subsidiary Guarantor shall be the continuing or surviving
         corporation;

                  (ii)     [Intentionally Omitted];

                  (iii) Company and its Subsidiaries may acquire inventory,
         equipment and other assets in the ordinary course of business;

                  (iv) Company and its Subsidiaries may sell or otherwise
         dispose of assets in transactions that do not constitute Asset Sales;
         provided that the consideration received for such assets shall be in an
         amount at least equal to the fair market value thereof (determined in
         good faith by the board of directors of Company);

                  (v) Company and its Subsidiaries may sell the assets described
         on Schedule 7.7 annexed hereto; provided that the consideration
         received for such assets shall be in an amount at least equal to the
         fair market value thereof (determined in good faith by the board of
         directors of Company);

                  (vi) Company and its Subsidiaries may make Asset Sales in any
         single Fiscal



                                      123
<PAGE>

         Year of assets that have, in the aggregate, a fair market value
         (determined in good faith by the board of directors of Company) not in
         excess of $7,500,000; provided that (x) the consideration received for
         such assets shall be in an amount at least equal to the fair market
         value thereof (determined in good faith by the board of directors of
         Company); (y) not less than 80% of the consideration received therefor
         shall be cash; and (z) the proceeds of such Asset Sales shall be
         applied as required by subsection 2.4B(iii)(a);

                  (vii) Company and its Subsidiaries may acquire the stock or
         other equity Securities of any Person that, as a result of such
         acquisition, becomes a wholly-owned Subsidiary of Company or, through a
         newly-created Subsidiary, may acquire the business, property or assets
         of any Person; provided, that (q) Company shall give Administrative
         Agent at least 10 days' notice of the proposed transaction, and copies
         of the definitive documentation relating thereto, (r) any business
         acquired shall be made in compliance with subsection 7.12 and all
         applicable laws, (s) Company and its Subsidiaries shall own all of the
         beneficial equity interests in the business acquired (t) any business
         or property acquired shall be located in the United States, (u) any
         business or property acquired shall have positive Consolidated Adjusted
         EBITDA (provided that for purposes of this clause (u) the calculation
         of Consolidated Adjusted EBITDA shall be made solely with respect to
         such acquired business or property and not with respect to Company and
         its Subsidiaries on a consolidated basis) on a Pro Forma Basis, (v)
         upon the consummation of the acquisition in the case of a purchase of
         equity Securities, such Person shall comply with the provisions of
         subsection 6.9, (w) Company shall deliver an Officer's Certificate to
         Administrative Agent and Lenders in form and substance reasonably
         satisfactory to Administrative Agent, together with the related
         financial statements, demonstrating in reasonable detail that, after
         giving effect to the acquisition of such business (including any
         Indebtedness incurred or assumed therein) (A) the Leverage Ratio,
         determined on a Pro Forma Basis for the most recently completed four
         Fiscal Quarters, shall be not be greater than the ratio set forth in
         subsection 7.6C applicable at the time of such acquisition minus 0.25,
         and (B) that Company and its Subsidiaries are otherwise in compliance
         on a Pro Forma Basis, with the covenants set forth in subsection 7.6,
         (x) on a Pro Forma Basis, the portion of Consolidated Adjusted EBITDA
         attributable to such assets or Person being acquired, shall not exceed
         25% of Consolidated Adjusted EBITDA (after giving effect to such
         acquisition) for the four Fiscal Quarters most recently ended, (y)
         after consummation of such acquisition, no Event of Default or
         Potential Event of Default shall exist, and (z) after consummation of
         such acquisition, the excess of Revolving Loan Commitments over the
         Total Utilization of Revolving Loan Commitments shall be no less than
         $7,500,000; and

                  (viii) Company may create new Subsidiaries; provided that,
         concurrently with or prior to the formation of each such Subsidiary,
         Company or such Subsidiary, as applicable, shall deliver each of the
         items and execute each of the documents required pursuant to subsection
         6.9.



                                      124

<PAGE>

7.8      Sales and Lease-Backs.

         Except for the transaction described in Schedule 7.8 annexed hereto,
Company shall not, and shall not permit any of its Subsidiaries to, directly or
indirectly, become or remain liable as lessee or as a guarantor or other surety
with respect to any lease, whether an Operating Lease or a Capital Lease, of any
property (whether real, personal or mixed), whether now owned or hereafter
acquired, (i) which Company or any of its Subsidiaries has sold or transferred
or is to sell or transfer to any other Person (other than Company or any of its
Subsidiaries) or (ii) which Company or any of its Subsidiaries intends to use
for substantially the same purpose as any other property which has been or is to
be sold or transferred by Company or any of its Subsidiaries to any Person
(other than Company or any of its Subsidiaries) in connection with such lease.

7.9      Sale or Discount of Receivables.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, sell with recourse, or discount or otherwise sell for
less than the face value thereof, any of its notes or accounts receivable other
than private self-pay receivables and receivables over 180 days old.

7.10     Transactions with Shareholders and Affiliates.

         Company shall not, and shall not permit any of its Subsidiaries to,
directly or indirectly, enter into or permit to exist any transaction
(including, without limitation, the purchase, sale, lease or exchange of any
property or the rendering of any service) with any holder of 5% or more of any
class of equity Securities of Company or with any Affiliate of Company or of any
such holder, on terms that are less favorable to Company or that Subsidiary, as
the case may be, than those that might be obtained at the time from Persons who
are not such a holder or Affiliate; provided that the foregoing restriction
shall not apply to any transaction on or after the Effective Date between
Company and any of its Subsidiaries or between any of its Subsidiaries, (iii)
reasonable and customary fees paid to members of the boards of directors of
Company and its Subsidiaries, (iv) fees, expenses and other amounts payable to
the MDC Entities on the Closing Date, (v) the execution and delivery of the
DIMAC Acquisition Agreement and the AmeriComm Acquisition Agreement and the
documents delivered pursuant thereto and the consummation of the transactions
contemplated thereby, or (vi) fees, expenses and other amounts payable to the
MDC Entities or any of their respective Affiliates pursuant to the Management
Services Agreement.

7.11     Disposal of Subsidiary Stock.

         Company shall not:

                  (i) directly or indirectly sell, assign, pledge or otherwise
         encumber or dispose of any shares of capital stock or other equity
         Securities of any of its Subsidiaries, except as permitted under this
         Agreement or the Collateral Documents or to qualify directors if
         required by applicable law; or



                                      125
<PAGE>

                  (ii) permit any of its Subsidiaries directly or indirectly to
         sell, assign, pledge or otherwise encumber or dispose of any shares of
         capital stock or other equity Securities of any of its Subsidiaries
         (including such Subsidiary), except as permitted under this Agreement
         or the Collateral Documents, to Company or another wholly owned
         Subsidiary of Company or to qualify directors if required by applicable
         law.

7.12     Conduct of Business of Company.

         Company shall not, and shall not permit any of its Subsidiaries to,
engage in any business other than (i) the businesses engaged in by Company and
its Subsidiaries on the Closing Date and (ii) such other lines of business as
may be reasonably related thereto.

7.13     Amendments or Waivers of Related Agreements

         A. Amendments or Waivers of Certain Related Agreements. Without the
prior written consent of Requisite Lenders, none of Holdings, Company nor any of
their respective Subsidiaries shall agree to any amendment, restatement,
supplement or other modification to, or waive any of its rights under, any
Related Agreement (other than amendments or other modifications to the Existing
Senior Note Indenture pursuant to the Consent Solicitation) if such amendment,
restatement, supplement, modification or waiver would be materially adverse to
the Lenders.

         B. Amendments of Documents Relating to Subordinated Indebtedness.
Holdings and Company shall not, and shall not permit any of their respective
Subsidiaries to, amend or otherwise change the terms of any Subordinated
Indebtedness, or make any payment consistent with an amendment thereof or change
thereto, if the effect of such amendment or change is to increase the interest
rate on such Subordinated Indebtedness, change (to earlier dates) any dates upon
which payments of principal or interest are due thereon, change any event of
default or condition to an event of default with respect thereto (other than to
eliminate any such event of default or increase any grace period related
thereto), change the redemption, prepayment or defeasance provisions thereof,
change the subordination provisions thereof (or of any guaranty thereof), or
change any collateral therefor (other than to release such collateral), or if
the effect of such amendment or change, together with all other amendments or
changes made, is to increase materially the obligations of the obligor
thereunder or to confer any additional rights on the holders of such
Subordinated Indebtedness (or trustee or other representative on their behalf)
which would be adverse to Holdings, Company or Lenders.

         C. Preferred Stock. Without the prior written approval of Requisite
Lenders, neither Company nor any Subsidiary of Company shall amend, restate,
supplement or otherwise modify its Certificate of Incorporation if the effect of
such amendment, restatement, supplement or modification is to provide for the
issuance of any preferred stock of Company or of any of its Subsidiaries or the
filing or amendment of any certificate of designation with respect thereto.



                                      126
<PAGE>

7.14     Fiscal Year

         Neither Company nor any of its Subsidiaries shall change its Fiscal
Year-end from December 31.

7.15     Conduct of Business of Holdings.

         Holdings shall engage in no business or activities and have no assets
other than (a) owning the stock of Company, (b) holding Cash or Cash
Equivalents, (c) issuing additional shares of common stock, (d) the payment of
taxes and other administrative activities in support of the operations of its
Subsidiaries, (e) the issuance of (i) up to $30,000,000 in aggregate principal
amount of Holdings Notes and (ii) any Holdings PIK Notes, (f) the issuance of
Permitted Seller Paper, (g) other activities for which Holdings receives
Restricted Junior Payments permitted under subsection 7.5, and (h) the
performance of its obligations hereunder and under the Holdings Guaranty and any
Collateral Documents.


                                   SECTION 8.
                                EVENTS OF DEFAULT

         IF any of the following conditions or events ("Events of Default")
shall occur:

8.1      Failure to Make Payments When Due.

         Failure by Company to pay any installment of principal of any Loan when
due, whether at stated maturity, by acceleration, by notice of prepayment or
otherwise; failure by Company to pay when due any amount payable to an Issuing
Lender in reimbursement of any drawing honored or payment made under a Letter of
Credit; or failure by Company to pay any interest on any Loan or any fee or any
other amount due under this Agreement within five days after the date due; or



                                      127
<PAGE>

8.2      Default in Other Agreements.

         (i) Failure of Holdings or any of its Subsidiaries to pay when due (a)
any principal of or interest on any Indebtedness (other than Indebtedness
referred to in subsection 8.1) in an individual principal amount of $1,000,000
or more or any items of Indebtedness with an aggregate principal amount of
$2,500,000 or more or (b) any Contingent Obligation in an individual principal
amount of $1,000,000 or more or any Contingent Obligations with an aggregate
principal amount of $2,500,000 or more, in each case beyond the end of any grace
period provided therefor; or (ii) breach or default by Holdings or Company or
any of its Subsidiaries with respect to any other material term of the Holdings
Notes, the Holdings PIK Notes, the Senior Subordinated Note Indenture, the
Senior Subordinated Notes or any other material term of (a) any evidence of any
Indebtedness in an individual principal amount of $1,000,000 or more or any
items of Indebtedness with an aggregate principal amount of $2,500,000 or more
or any Contingent Obligation in an individual principal amount of $1,000,000 or
more or any Contingent Obligations with an aggregate principal amount of
$2,500,000 or more or (b) any loan agreement, mortgage, indenture or other
agreement relating to such Indebtedness or Contingent Obligation(s), if in any
case under this clause (ii) the effect of such breach or default is to cause, or
to permit the holder or holders of that Indebtedness or Contingent Obligation(s)
(or a trustee on behalf of such holder or holders) to cause, that Indebtedness
or Contingent Obligation(s) to become or be declared due and payable prior to
its stated maturity or the stated maturity of any underlying obligation, as the
case may be (upon the giving or receiving of notice, lapse of time, both, or
otherwise); or

8.3      Breach of Certain Covenants.

         Failure of any Loan Party to perform or comply with any term or
condition contained in subsection 2.4, 2.5, 6.2 or Section 7 of this Agreement;
or

8.4      Breach of Warranty.

         Any material representation, warranty, certification or other statement
made by Holdings or any of its Subsidiaries in any Loan Document or in any
statement or certificate at any time given by Holdings or any of its
Subsidiaries in writing pursuant hereto or thereto or in connection herewith or
therewith shall be false in any material respect on the date as of which made;
or

8.5      Other Defaults Under Loan Documents.

         Any Loan Party shall default in the performance of or compliance with
any term contained in this Agreement or any of the other Loan Documents, other
than any such term referred to in any other subsection of this Section 8, and
such default shall not have been remedied or waived within 30 days after the
earlier of (i) an officer of Company becoming aware of such default or (ii)
receipt by Company of notice from any Agent or any Lender of such default; or



                                      128
<PAGE>

8.6      Involuntary Bankruptcy; Appointment of Receiver, etc.

         (i) A court having jurisdiction in the premises shall enter a decree or
order for relief in respect of Holdings or Company or any of their respective
Subsidiaries in an involuntary case under the Bankruptcy Code or under any other
applicable bankruptcy, insolvency or similar law now or hereafter in effect,
which decree or order is not stayed; or any other similar relief shall be
granted under any applicable federal or state law; or (ii) an involuntary case
shall be commenced against Holdings or Company or any of their respective
Subsidiaries under the Bankruptcy Code or under any other applicable bankruptcy,
insolvency or similar law now or hereafter in effect; or a decree or order of a
court having jurisdiction in the premises for the appointment of a receiver,
liquidator, sequestrator, trustee, custodian or other officer having similar
powers over Holdings or Company or any of their respective Subsidiaries, or over
all or a substantial part of its property, shall have been entered; or there
shall have occurred the involuntary appointment of an interim receiver, trustee
or other custodian of Company or any of its Subsidiaries for all or a
substantial part of its property; or a warrant of attachment, execution or
similar process shall have been issued against any substantial part of the
property of Holdings or Company or any of their respective Subsidiaries, and any
such event described in this clause (ii) shall continue for 60 days unless
dismissed, bonded or discharged; or

8.7      Voluntary Bankruptcy; Appointment of Receiver, etc.

         (i) Holdings or Company or any of their respective Subsidiaries shall
have an order for relief entered with respect to it or commence a voluntary case
under the Bankruptcy Code or under any other applicable bankruptcy, insolvency
or similar law now or hereafter in effect, or shall consent to the entry of an
order for relief in an involuntary case, or to the conversion of an involuntary
case to a voluntary case, under any such law, or shall consent to the
appointment of or taking possession by a receiver, trustee or other custodian
for all or a substantial part of its property; or Holdings or Company or any of
their respective Subsidiaries shall make any assignment for the benefit of
creditors; or (ii) Holdings or Company or any of their respective Subsidiaries
shall be unable, or shall fail generally, or shall admit in writing its
inability, to pay its debts as such debts become due; or the Board of Directors
of Holdings or Company or any of their respective Subsidiaries (or any committee
thereof) shall adopt any resolution or otherwise authorize any action to approve
any of the actions referred to in clause (i) above or this clause (ii); or

8.8      Judgments and Attachments.

         Any money judgment, writ or warrant of attachment or similar process
involving (i) in any individual case an amount in excess of $2,000,000 or (ii)
in the aggregate at any time an amount in excess of $3,000,000 (in either case
not adequately covered by insurance as to which a solvent and unaffiliated
insurance company has acknowledged coverage) shall be entered or filed against
Holdings or Company or any of their respective Subsidiaries or any of their
respective assets and shall remain undischarged, unvacated, unbonded or unstayed
for a period of 60 days (or in any event later than five days prior to the date
of any proposed sale thereunder); or



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<PAGE>

8.9      Dissolution.

         Any order, judgment or decree shall be entered against Holdings or
Company or any of their respective Subsidiaries decreeing the dissolution or
split up of Holdings or Company or that Subsidiary and such order shall remain
undischarged or unstayed for a period in excess of 30 days; or

8.10     Employee Benefit Plans.

         There shall occur one or more ERISA Events which individually or in the
aggregate results in a Material Adverse Effect; or there shall exist an Unfunded
Current Liability, individually or in the aggregate for all Pension Plans
(excluding for purposes of such computation any Pension Plans with respect to
which there is no Unfunded Current Liability), which will have a Material
Adverse Effect; or

8.11     Change in Control.

         (i) Prior to the consummation of any initial public offering of Company
common stock, (a) the MDC Entities shall at any time not own (directly or
indirectly), in the aggregate, at least 51% of the combined voting power of
Company's voting Securities (except as a result of the exercise of options
granted to management under the Stockholders Agreement, in which case the
percentage ownership of the MDC Entities of the combined voting power of
Company's voting Securities shall be at least 51%, as diluted thereby, but shall
in no event be less than 40%); (b) a majority of the members of the Board of
Directors of Company shall not be Continuing Directors; or (c) any Person (other
than the MDC Entities), including a "group" (within the meaning of Sections
13(d) and 14(d)(2) of the Exchange Act) which includes such Person, shall
purchase or otherwise acquire, directly or indirectly, beneficial ownership of
Securities of Company and, as a result of such purchase or acquisition, any
Person (together with its associates and Affiliates), shall directly or
indirectly beneficially own in the aggregate Securities representing more than
35% of the combined voting power of Company's voting Securities; or (ii) at any
time thereafter, (a) the MDC Entities together shall own, directly or
indirectly, in the aggregate, a lesser percentage of the combined voting power
of Company's voting Securities than any other holder, including a "group"
(within the meaning of Sections 13(d) and 14(d)(2) of the Exchange Act) which
includes such holder, of such voting Securities; (b) a majority of the members
of the Board of Directors of Company shall not be Continuing Directors; or (b)
any Person (other than the MDC Entities), including a "group" (within the
meaning of Sections 13(d) and 14(d)(2) of the Exchange Act) which includes such
Person, shall purchase or otherwise acquire, directly or indirectly, beneficial
ownership of Securities of Company and, as a result of such purchase or
acquisition, any Person (together with its associates and Affiliates), shall
directly or indirectly beneficially own in the aggregate Securities representing
more than 25% of the combined voting power of Company's voting Securities; or
(iii) at any time, the occurrence of a "Change of Control" (or any comparable
concept) as defined in the documentation for the Senior Subordinated Notes, the
Holdings Notes or the Holdings PIK Notes; or



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8.12     Invalidity of Guaranties.

         At any time after the execution and delivery thereof, any Guaranty of
the Obligations of Company for any reason, other than the satisfaction in full
of all Obligations, ceases to be in full force and effect or is declared to be
null and void, or any Loan Party denies in writing that it has any further
liability, including without limitation with respect to future advances by
Lenders, under any Loan Document to which it is a party; or

8.13     Failure of Security.

         Any Collateral Document shall, at any time, cease to be in full force
and effect (other than by reason of a release of Collateral thereunder in
accordance with the terms hereof or thereof, the satisfaction in full of the
Obligations or any other termination of such Collateral Document in accordance
with the terms hereof or thereof) or shall be declared null and void, or the
validity or enforceability thereof shall be contested in writing by any Loan
Party, or Administrative Agent shall not have or shall cease to have a valid
security interest in any Collateral purported to be covered thereby, perfected
and with the priority required by the relevant Collateral Document, for any
reason other than the failure of Administrative Agent or any Lender to take any
action within its control, subject only to Liens permitted under the applicable
Collateral Documents.

THEN (i) upon the occurrence of any Event of Default described in subsection 8.6
or 8.7, each of (a) the unpaid principal amount of and accrued interest on the
Loans, (b) an amount equal to the maximum amount that may at any time be drawn
under all Letters of Credit then outstanding (whether or not any beneficiary
under any such Letter of Credit shall have presented, or shall be entitled at
such time to present, the drafts or other documents or certificates required to
draw under such Letter of Credit) and (c) all other Obligations shall
automatically become immediately due and payable, without presentment, demand,
protest or other requirements of any kind, all of which are hereby expressly
waived by Company, and the obligation of each Lender to make any Loan, the
obligation of Administrative Agent to issue any Letter of Credit and the right
of any Lender to issue any Letter of Credit hereunder shall thereupon terminate,
and (ii) upon the occurrence and during the continuation of any other Event of
Default, Administrative Agent shall, upon the written request of Requisite
Lenders, by written notice to Company, declare all or any portion of the amounts
described in clauses (a) through (c) above to be, and the same shall forthwith
become, immediately due and payable, and the obligation of each Lender to make
any Loan, the obligation of Administrative Agent to issue any Letter of Credit
and the right of any Lender to issue any Letter of Credit hereunder shall
thereupon terminate; provided that the foregoing shall not affect in any way the
obligations of Lenders under subsection 3.3C(i) or the obligations of Lenders to
purchase participations in any unpaid Swing Line Loans as provided in subsection
2.1A(iv).

         Any amounts described in clause (b) above, when received by
Administrative Agent, shall be held by Administrative Agent pursuant to the
terms of the Collateral Account Agreement and shall be applied as therein
provided.



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         Notwithstanding anything contained in the second preceding paragraph,
if at any time within 60 days after an acceleration of the Loans pursuant to
such paragraph Company shall pay all arrears of interest and all payments on
account of principal which shall have become due otherwise than as a result of
such acceleration (with interest on principal and, to the extent permitted by
law, on overdue interest, at the rates specified in this Agreement) and all
Events of Default and Potential Events of Default (other than non-payment of the
principal of and accrued interest on the Loans, in each case which is due and
payable solely by virtue of acceleration) shall be remedied or waived pursuant
to subsection 10.6, then Requisite Lenders, by written notice to Company, may at
their option rescind and annul such acceleration and its consequences; but such
action shall not affect any subsequent Event of Default or Potential Event of
Default or impair any right consequent thereon. The provisions of this paragraph
are intended merely to bind Lenders to a decision which may be made at the
election of Requisite Lenders and are not intended to benefit Company and do not
grant Company the right to require Lenders to rescind or annul any acceleration
hereunder or preclude Agents or Lenders from exercising any of the rights or
remedies available to them under any of the Loan Documents, even if the
conditions set forth in this paragraph are met.


                                   SECTION 9.
                                     AGENTS

9.1      Appointment.

         A. CSFB is hereby appointed Administrative Agent and Arranger hereunder
and under the other Loan Documents. WDR is hereby appointed Syndication Agent
hereunder and under the other Loan Documents. First Union is hereby appointed
Documentation Agent hereunder and under the other Loan Documents. Each Lender
hereby authorizes each Agent to act as its agent in accordance with the terms of
this Agreement and the other Loan Documents. Each Agent agrees to act upon the
express conditions contained in this Agreement and the other Loan Documents, as
applicable. The provisions of this Section 9 are solely for the benefit of
Agents and Lenders and Company shall have no rights as a third party beneficiary
of any of the provisions thereof. In performing its functions and duties under
this Agreement, each Agent shall act solely as an agent of Lenders and does not
assume and shall not be deemed to have assumed any obligation towards or
relationship of agency or trust with or for Company or any of its Subsidiaries.
On the Effective Date, all obligations of Arranger and Syndication Agent
hereunder, in each case solely in its capacity as Arranger or Syndication Agent,
shall terminate.

         B. Appointment of Supplemental Collateral Agents. It is the purpose of
this Agreement and the other Loan Documents that there shall be no violation of
any law of any jurisdiction denying or restricting the right of banking
corporations or associations to transact business as agent or trustee in such
jurisdiction. It is recognized that in case of litigation under this Agreement
or any of the other Loan Documents, and in particular in case of the enforcement
of any of the Loan Documents, or in case Administrative Agent deems that by
reason of any present or future law of any jurisdiction Administrative Agent may
not exercise any of the rights, powers or remedies granted herein or in any of
the other Loan Documents or take any other action which may be desirable or
necessary in connection therewith, it may be necessary that



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Administrative Agent appoint an additional individual or institution as a
separate trustee, co-trustee, collateral agent or collateral co-agent (any such
additional individual or institution being referred to herein individually as a
"Supplemental Collateral Agent" and collectively as "Supplemental Collateral
Agents").

         In the event that Administrative Agent appoints a Supplemental
Collateral Agent with respect to any Collateral, (i) each and every right,
power, privilege or duty expressed or intended by this Agreement or any of the
other Loan Documents to be exercised by or vested in or conveyed to
Administrative Agent with respect to such Collateral shall be exercisable by and
vest in such Supplemental Collateral Agent to the extent, and only to the
extent, necessary to enable such Supplemental Collateral Agent to exercise such
rights, powers and privileges with respect to such Collateral and to perform
such duties with respect to such Collateral, and every covenant and obligation
contained in the Loan Documents and necessary to the exercise or performance
thereof by such Supplemental Collateral Agent shall run to and be enforceable by
either Administrative Agent or such Supplemental Collateral Agent, and (ii) the
provisions of this Section 9 and of subsections 10.2 and 10.3 that refer to
Administrative Agent shall inure to the benefit of such Supplemental Collateral
Agent and all references therein to Administrative Agent shall be deemed to be
references to Administrative Agent and/or such Supplemental Collateral Agent, as
the context may require.

         Should any instrument in writing from Company or any other Loan Party
be required by any Supplemental Collateral Agent so appointed by Administrative
Agent for more fully and certainly vesting in and confirming to him or it such
rights, powers, privileges and duties, Company shall, or shall cause such Loan
Party to, execute, acknowledge and deliver any and all such instruments promptly
upon request by Administrative Agent. In case any Supplemental Collateral Agent,
or a successor thereto, shall die, become incapable of acting, resign or be
removed, all the rights, powers, privileges and duties of such Supplemental
Collateral Agent, to the extent permitted by law, shall vest in and be exercised
by Administrative Agent until the appointment of a new Supplemental Collateral
Agent.

9.2      Powers; General Immunity.

         A. Duties Specified. Each Lender irrevocably authorizes each Agent to
take such action on such Lender's behalf and to exercise such powers hereunder
and under the other Loan Documents as are specifically delegated to such Agent
by the terms hereof and thereof, together with such powers as are reasonably
incidental thereto. Each Agent shall have only those duties and responsibilities
that are expressly specified in this Agreement and the other Loan Documents and
it may perform such duties by or through its agents or employees. No Agent shall
have, by reason of this Agreement or any of the other Loan Documents, a
fiduciary relationship in respect of any Lender; and nothing in this Agreement
or any of the other Loan Documents, expressed or implied, is intended to or
shall be so construed as to impose upon any Agent any obligations in respect of
this Agreement or any of the other Loan Documents except as expressly set forth
herein or therein.

         B. No Responsibility for Certain Matters. No Agent shall be responsible
to any Lender for the execution, effectiveness, genuineness, validity,
enforceability, collectibility or



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sufficiency of this Agreement or any other Loan Document or for any
representations, warranties, recitals or statements made herein or therein or
made in any written or oral statement or in any financial or other statements,
instruments, reports or certificates or any other documents furnished by any
Agent to Lenders or by or on behalf of Company and/or its Subsidiaries to any
Agent or any Lender in connection with the Loan Documents and the transactions
contemplated thereby or for the financial condition or business affairs of
Company or any other Person liable for the payment of any Obligations, nor shall
any Agent be required to ascertain or inquire as to the performance or
observance of any of the terms, conditions, provisions, covenants or agreements
contained in any of the Loan Documents or as to the use of the proceeds of the
Loans or the use of the Letters of Credit or as to the existence or possible
existence of any Event of Default or Potential Event of Default. Anything
contained in this Agreement to the contrary notwithstanding, Administrative
Agent shall not have any liability arising from confirmations of the amount of
outstanding Loans or the Total Utilization of Revolving Loan Commitments or the
component amounts thereof.

         C. Exculpatory Provisions. Neither any Agent nor any of such Agent's
respective officers, directors, employees or agents shall be liable to Lenders
for any action taken or omitted by such Agent under or in connection with any of
the Loan Documents except to the extent caused by such Agent's gross negligence
or willful misconduct. If any Agent shall request instructions from Lenders with
respect to any act or action (including the failure to take an action) in
connection with this Agreement or any of the other Loan Documents, such Agent
shall be entitled to refrain from such act or taking such action unless and
until such Agent shall have received instructions from Requisite Lenders (or
such other Lenders as may be required to give such instructions under subsection
10.6). Without prejudice to the generality of the foregoing, (i) such Agent
shall be entitled to rely, and shall be fully protected in relying, upon any
communication, instrument or document believed by it to be genuine and correct
and to have been signed or sent by the proper person or persons, and shall be
entitled to rely and shall be protected in relying on opinions and judgments of
attorneys (who may be attorneys for Company and its Subsidiaries), accountants,
experts and other professional advisors selected by it; and (ii) no Lender shall
have any right of action whatsoever against such Agent as a result of such Agent
acting or (where so instructed) refraining from acting under this Agreement or
any of the other Loan Documents in accordance with the instructions of Requisite
Lenders (or such other Lenders as may be required to give such instructions
under subsection 10.6). Such Agent shall be entitled to refrain from exercising
any power, discretion or authority vested in it under this Agreement or any of
the other Loan Documents unless and until it has obtained the instructions of
Requisite Lenders (or such other Lenders as may be required to give such
instructions under subsection 10.6).

         D. Agents Entitled to Act as Lender. The agency hereby created shall in
no way impair or affect any of the rights and powers of, or impose any duties or
obligations upon, any Agent in its individual capacity as a Lender hereunder.
With respect to its participation in the Loans and the Letters of Credit, each
Agent shall have the same rights and powers hereunder as any other Lender and
may exercise the same as though it were not performing the duties and functions
delegated to it hereunder, and the term "Lender" or "Lenders" or any similar
term shall, unless the context clearly otherwise indicates, include such Agent
in its individual capacity. Each Agent and its Affiliates may accept deposits
from, lend money to and generally engage in



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<PAGE>

any kind of banking, trust, financial advisory or other business with Company or
any of its Affiliates as if it were not performing the duties specified herein,
and may accept fees and other consideration from Company and/or its Subsidiaries
for services in connection with this Agreement and otherwise without having to
account for the same to Lenders.

9.3      Representations and Warranties; No Responsibility For Appraisal of
         Creditworthiness.

         Each Lender represents and warrants that it has made its own
independent investigation of the financial condition and affairs of Company and
its Subsidiaries in connection with the making of the Loans and the issuance of
Letters of Credit hereunder and that it has made and shall continue to make its
own appraisal of the creditworthiness of Company and its Subsidiaries. No Agent
shall have any duty or responsibility, either initially or on a continuing
basis, to make any such investigation or any such appraisal on behalf of Lenders
or, except as expressly provided elsewhere in this Agreement to provide any
Lender with any credit or other information with respect thereto, whether coming
into its possession before the making of the Loans or at any time or times
thereafter, and no Agent shall have any responsibility with respect to the
accuracy of or the completeness of any information provided to Lenders.

9.4      Right to Indemnity.

         Each Lender, in proportion to its Pro Rata Share, severally agrees to
indemnify each Agent, to the extent that such Agent shall not have been
reimbursed by Company, for and against any and all liabilities, obligations,
losses, damages, penalties, actions, judgments, suits, costs, expenses
(including, without limitation, counsel fees and disbursements) or disbursements
of any kind or nature whatsoever which may be imposed on, incurred by or
asserted against such Agent in performing its duties hereunder or under the
other Loan Documents or otherwise in its capacity as such Agent in any way
relating to or arising out of this Agreement or the other Loan Documents;
provided that no Lender shall be liable for any portion of such liabilities,
obligations, losses, damages, penalties, actions, judgments, suits, costs,
expenses or disbursements resulting from such Agent's gross negligence or
willful misconduct. If any indemnity furnished to any Agent for any purpose
shall, in the opinion of such Agent, be insufficient or become impaired, such
Agent may call for additional indemnity and cease, or not commence, to do the
acts indemnified against until such additional indemnity is furnished.



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9.5      Successor Administrative Agent and Swing Line Lender.

         A. Successor Administrative Agent. Administrative Agent may resign at
any time by giving 30 days' prior written notice thereof to Lenders and Company.
Upon any such notice of resignation, Requisite Lenders shall have the right,
upon five Business Days' notice to Company, to appoint a successor
Administrative Agent. Upon the acceptance of any appointment as Administrative
Agent hereunder by a successor Administrative Agent, that successor
Administrative Agent shall thereupon succeed to and become vested with all the
rights, powers, privileges and duties of the retiring Administrative Agent and
the retiring Administrative Agent shall be discharged from its duties and
obligations under this Agreement. After any retiring Administrative Agent's
resignation hereunder as Administrative Agent, the provisions of this Section 9
shall inure to its benefit as to any actions taken or omitted to be taken by it
while it was Administrative Agent under this Agreement.

         B. Successor Swing Line Lender. Any resignation of Administrative Agent
pursuant to subsection 9.5A shall also constitute the resignation of CSFB or its
successor as Swing Line Lender, and any successor Administrative Agent appointed
pursuant to subsection 9.5A shall, upon its acceptance of such appointment,
become the successor Swing Line Lender for all purposes hereunder. In such event
(i) Company shall prepay any outstanding Swing Line Loans made by the retiring
Administrative Agent in its capacity as Swing Line Lender, (ii) upon such
prepayment, the retiring Administrative Agent and Swing Line Lender shall
surrender the Swing Line Note held by it to Company for cancellation, and (iii)
Company shall issue a new Swing Line Note to the successor Administrative Agent
and Swing Line Lender substantially in the form of Exhibit VIII annexed hereto,
in the principal amount of the Swing Line Loan Commitment then in effect and
with other appropriate insertions.

9.6      Collateral Documents.

         Each Lender hereby further authorizes Administrative Agent to enter
into each Collateral Document as secured party on behalf of and for the benefit
of Lenders and agrees to be bound by the terms of each Collateral Document;
provided that Administrative Agent shall not enter into or consent to any
amendment, modification, termination or waiver of any provision contained in any
Collateral Document without the prior consent of Requisite Lenders (or, if
required pursuant to subsection 10.6, all Lenders); provided further, however,
that, without further written consent or authorization from Requisite Lenders,
Administrative Agent may execute any documents or instruments necessary to
effect the release of any asset constituting Collateral from the Lien of the
applicable Collateral Document in the event that such asset is sold or otherwise
disposed of in a transaction effected in accordance with subsection 7.7(iii) or
7.7(iv). Anything contained in any of the Loan Documents to the contrary
notwithstanding, each Lender agrees that no Lender shall have any right
individually to realize upon any of the Collateral under any Collateral Document
(including without limitation through the exercise of a right of set-off against
call deposits of such Lender in which any funds on deposit in the Collateral
Account may from time to time be invested), it being understood and agreed that
all rights and remedies under the Collateral Documents may be exercised solely
by Administrative Agent for the benefit of Lenders in accordance with the terms
thereof.


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                                   SECTION 10.
                                  MISCELLANEOUS

10.1     Assignments and Participations in Loans, Letters of Credit.

         A. General. Subject to subsection 10.1B, each Lender shall have the
right at any time to (i) sell, assign, transfer or negotiate to any Eligible
Assignee, or (ii) sell participations to any Person in, all or any part of its
Commitments (together with its Letters of Credit or participations therein made
or arising pursuant to its Revolving Loan Commitment) or any Loan or Loans made
by it or any other interest herein or in any other Obligations owed to it;
provided that no such sale, assignment, transfer or participation shall, without
the consent of Company, require Company to file a registration statement with
the Securities and Exchange Commission or apply to qualify such sale,
assignment, transfer or participation under the securities laws of any state;
provided further that no such sale, assignment or transfer described in clause
(i) above shall be effective unless and until an Assignment Agreement effecting
such sale, assignment or transfer shall have been accepted by Administrative
Agent and recorded in the Register as provided in subsection 10.1B(ii);
provided, further that no such sale, assignment, transfer or participation of
any Letter of Credit or any participation therein may be made separately from a
sale, assignment, transfer or participation of a corresponding interest in the
Revolving Loan Commitment and the Revolving Loans of the Lender effecting such
sale, assignment, transfer or participation; and provided further, that anything
contained herein to the contrary notwithstanding, the Swing Line Loan Commitment
and the Swing Line Loans of Swing Line Lender may not be sold, assigned or
transferred as described in clause (i) above to any Person other than a
successor Administrative Agent and Swing Line Lender to the extent contemplated
by subsection 9.5. Except as otherwise provided in this subsection 10.1, no
Lender shall, as between Company and such Lender, be relieved of any of its
obligations hereunder as a result of any sale, assignment, transfer or
negotiation of, or any granting of participations in, all or any part of its
Commitments or the Loans, the Letters of Credit or participations therein or the
other Obligations owed to such Lender.


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<PAGE>


         B.       Assignments.

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<PAGE>

                  (i) Amounts and Terms of Assignments. Each Commitment, Loan,
         Letter of Credit, or participation therein or other Obligation may (a)
         be assigned in any amount to (x) another Lender, (y) to an Affiliate of
         the assigning Lender or another Lender or (z) with respect to any
         Lender that is an investment fund that invests in commercial loans, any
         other investment fund that invests in commercial loans and that is
         managed by the same investment advisor as such Lender or by an
         Affiliate of such investment advisor, so long as, in the case of
         clauses (x), (y) or (z), any such Lender, is a Non-Defaulting Lender,
         with the giving of notice to Company and Administrative Agent or (b) be
         assigned in an aggregate amount of not less than $5,000,000 (or such
         lesser amount as shall constitute the aggregate amount of the
         Commitments, Loans, Letters of Credit, and participations therein and
         other Obligations of the assigning Lender) to any other Eligible
         Assignee with the consent of Administrative Agent and, if no Default or
         Event of Default has occurred and is continuing, of Company (which
         consent shall not be unreasonably withheld). To the extent of any such
         assignment in accordance with either clause (a) or (b) above, the
         assigning Lender shall be relieved of its obligations with respect to
         its Commitments, Loans, Letters of Credit, or participations therein or
         other Obligations or the portion thereof so assigned. The parties to
         each such assignment shall execute and deliver to Administrative Agent,
         for its acceptance and recording in the Register, an Assignment
         Agreement, together with a processing fee of $3,500 payable by the
         assigning Lender, such certificates, documents or other evidence, if
         any, with respect to United States federal income tax withholding
         matters as the assignee under such Assignment Agreement may be required
         to deliver to Administrative Agent pursuant to subsection 2.7B(iii)(a)
         and, if requested by Administrative Agent, a completed administrative
         questionnaire in Administrative Agent's customary form with respect to
         the assignee under such Assignment Agreement. Upon such execution,
         delivery, acceptance and recordation, from and after the effective date
         specified in such Assignment Agreement, (y) the assignee thereunder
         shall be a party hereto and, to the extent that rights and obligations
         hereunder have been assigned to it pursuant to such Assignment
         Agreement, shall have the rights and obligations of a Lender hereunder
         and (z) the assigning Lender thereunder shall, to the extent that
         rights and obligations hereunder have been assigned by it pursuant to
         such Assignment Agreement, relinquish its rights and be released from
         its obligations under this Agreement (and, in the case of an Assignment
         Agreement covering all or the remaining portion of an assigning
         Lender's rights and obligations under this Agreement, such Lender shall
         cease to be a party hereto); provided that, anything contained in any
         of the Loan Documents to the contrary notwithstanding, if such Lender
         is the Issuing Lender with respect to any outstanding Letters of Credit
         such Lender shall continue to have all rights and obligations of an
         Issuing Lender with respect to such Letters of Credit until the
         cancellation or expiration of such Letters of Credit and the
         reimbursement of any amounts drawn thereunder). The Commitments
         hereunder shall be modified to reflect the Commitments of such assignee
         and any remaining Commitments of such assigning Lender and, if any such
         assignment occurs after the issuance of the Notes hereunder, the
         assigning Lender shall surrender its applicable Notes and, upon such
         surrender, new Notes shall be issued to the assignee and, if
         applicable, to the assigning Lender, substantially in the form of
         Exhibit IV, Exhibit V, Exhibit VI or Exhibit VII annexed hereto, as the
         case may be, with appropriate insertions, to reflect the new
         Commitments and/or outstanding Term Loans



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<PAGE>

         of the assignee and the assigning Lender.

                  (ii) Acceptance by Administrative Agent; Recordation in
         Register. Upon its receipt of an Assignment Agreement executed by an
         assigning Lender and an assignee representing that it is an Eligible
         Assignee, together with the processing fee referred to in subsection
         10.1B(i) and any certificates, documents or other evidence with respect
         to United States federal income tax withholding matters that such
         assignee may be required to deliver to Administrative Agent pursuant to
         subsection 2.7B(iii), (a) Administrative Agent shall, if such
         Assignment Agreement has been completed and is in substantially the
         form of Exhibit XVII hereto and if Administrative Agent has consented
         to the assignment evidenced thereby (to the extent such consent is
         required pursuant to subsection 10.1B(i)), (a) accept such Assignment
         Agreement by executing a counterpart thereof as provided therein (which
         acceptance shall evidence any required consent of Administrative Agent
         to such assignment), (b) record the information contained therein in
         the Register, and (c) give prompt notice thereof to Company.
         Administrative Agent shall maintain a copy of each Assignment Agreement
         delivered to and accepted by it as provided in this subsection
         10.1B(ii).

         C. Participations. The holder of any participation, other than an
Affiliate of the Lender granting such participation, shall not be entitled to
require such Lender to take or omit to take any action hereunder except action
(i) effecting the extension of the final maturity of the Loan allocated to such
participation, (ii) effecting a reduction of the principal amount of or
affecting the rate of interest payable on any Loan allocated to such
participation, (iii) releasing all or substantially all of the Collateral, or
(iv) releasing all of the Guarantors from their obligations under the
Guaranties, and all amounts payable by Company hereunder (including, without
limitation, amounts payable to such Lender pursuant to subsections 2.6D, 2.7 and
3.6) shall be determined as if such Lender had not sold such participation.
Company and each Lender hereby acknowledge and agree that, solely for purposes
of subsections 10.4 and 10.5, (a) any participation will give rise to a direct
obligation of Company to the participant and (b) the participant shall be
considered to be a "Lender".

         D. Assignments to Federal Reserve Banks and Fund Trustees. In addition
to the assignments and participations permitted under the foregoing provisions
of this subsection 10.1, (i) any Lender may assign and pledge all or any portion
of its Loans, the other Obligations owed to such Lender and its Notes to any
Federal Reserve Bank as collateral security pursuant to Regulation A of the
Board of Governors of the Federal Reserve System and any operating circular
issued by such Federal Reserve Bank and (ii) with the consent of Administrative
Agent and, if no Default or Event of Default has occurred and is continuing,
Company, any Lender which is an investment fund may pledge all or any portion of
its Notes, or Loans to its trustee in support of its obligation to its trustee;
provided that, in either case, (a) no Lender shall, as between Company and such
Lender, be relieved of any of its obligations hereunder as a result of any such
assignment and pledge and (b) in no event shall such Federal Reserve Bank or
such trustee be considered to be a "Lender" or be entitled to require the
assigning Lender to take or omit to take any action hereunder.

         E. Information. Each Lender may furnish any information concerning
Company



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and its Subsidiaries in the possession of that Lender from time to time to
assignees and participants (including prospective assignees and participants),
subject to subsection 10.20.

         F. Limitation. No assignee, participant or other transferee or any
Lender's rights shall be entitled to receive any greater payment under
subsection 2.7 than such Lender would have been entitled to receive with respect
to the rights transferred, unless such transfer is made with Company's prior
written consent or at a time when the circumstances giving rise to such greater
payment did not exist.

10.2     Expenses.

         Whether or not the transactions contemplated hereby shall be
consummated, Company agrees to pay promptly (i) all the actual and reasonable
costs and out of pocket expenses of Administrative Agent in connection with the
preparation of the Loan Documents; (ii) all the actual and reasonable costs of
furnishing all opinions by counsel for Company (including without limitation any
opinions requested by Lenders as to any legal matters arising hereunder) and of
Company's and Holdings' performance of and compliance with all agreements and
conditions on its part to be performed or complied with under this Agreement and
the other Loan Documents including, without limitation, with respect to
confirming compliance with environmental and insurance requirements; (iii) the
reasonable fees, expenses and disbursements of counsel to Administrative Agent
(including allocated costs of internal counsel) in connection with the
negotiation, preparation, execution and administration of the Loan Documents and
the Loans and any consents, amendments, waivers or other modifications hereto or
thereto and any other documents or matters requested by Company; (iv) all other
actual and reasonable costs and expenses incurred by Administrative Agent in
connection with the negotiation, preparation and execution of the Loan Documents
and the transactions contemplated hereby and thereby; and (v) after the
occurrence of an Event of Default, all costs and expenses, including reasonable
attorneys' fees (including allocated costs of internal counsel) and costs of
settlement, incurred by Administrative Agent and Lenders in enforcing any
Obligations of or in collecting any payments due from Company hereunder or under
the other Loan Documents by reason of such Event of Default or in connection
with any refinancing or restructuring of the credit arrangements provided under
this Agreement in the nature of a "work-out" or pursuant to any insolvency or
bankruptcy proceedings.



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10.3     Indemnity.

         In addition to the payment of expenses pursuant to subsection 10.2,
whether or not the transactions contemplated hereby shall be consummated,
Company agrees to defend, indemnify, pay and hold harmless Agents and Lenders,
and the officers, directors, employees, agents, attorneys and affiliates of
Agents and Lenders (collectively called the "Indemnitees") from and against any
and all other liabilities, obligations, losses, damages, penalties, actions,
judgments, suits, claims, costs, expenses and disbursements of any kind or
nature whatsoever (including without limitation the reasonable fees and
disbursements of counsel for such Indemnitees in connection with any
investigative, administrative or judicial proceeding commenced or threatened by
any Person, whether or not any such Indemnitee shall be designated as a party or
a potential party thereto), whether direct, indirect or consequential and
whether based on any federal, state or foreign laws, statutes, rules or
regulations (including without limitation securities and commercial laws,
statutes, rules or regulations and Environmental Laws), on common law or
equitable cause or on contract or otherwise, that may be imposed on, incurred
by, or asserted against any such Indemnitee, in any manner relating to or
arising out of this Agreement or the other Loan Documents or the transactions
contemplated hereby or thereby (including without limitation Lenders' agreement
to make the Loans hereunder or the use or intended use of the proceeds of any of
the Loans or the issuance of Letters of Credit hereunder or the use or intended
use of any of the Letters of Credit) (collectively called the "Indemnified
Liabilities"); provided that Company shall not have any obligation to any
Indemnitee hereunder with respect to any Indemnified Liabilities to the extent,
and only to the extent, of any particular liability, obligation, loss, damage,
penalty, claim, cost, expense or disbursement that arose from the gross
negligence or willful misconduct of that Indemnitee as determined by a final
judgment of a court of competent jurisdiction. To the extent that the
undertaking to defend, indemnify, pay and hold harmless set forth in the
preceding sentence may be unenforceable because it is violative of any law or
public policy, Company shall contribute the maximum portion that it is permitted
to pay and satisfy under applicable law to the payment and satisfaction of all
Indemnified Liabilities incurred by the Indemnitees or any of them.



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10.4     Set-Off; Security Interest in Deposit Accounts.

         In addition to any rights now or hereafter granted under applicable law
and not by way of limitation of any such rights, upon the occurrence and during
the continuance of any Event of Default each Lender is hereby authorized by
Company at any time or from time to time, without notice to Company or to any
other Person, any such notice being hereby expressly waived, to set off and to
appropriate and to apply any and all deposits (general or special, including,
but not limited to, Indebtedness evidenced by certificates of deposit, whether
matured or unmatured, but not including trust accounts) and any other
Indebtedness at any time held or owing by that Lender (at any office of that
Lender wherever located) to or for the credit or the account of Company against
and on account of the obligations and liabilities of Company to that Lender
under this Agreement, the Notes, the Letters of Credit and participations
therein, including, but not limited to, all claims of any nature or description
arising out of or connected with this Agreement, the Notes, the Letters of
Credit and participations therein or any other Loan Document, irrespective of
whether or not (i) that Lender shall have made any demand hereunder or (ii) the
principal of or the interest on the Loans or any amounts in respect of the
Letters of Credit or any other amounts due hereunder shall have become due and
payable pursuant to Section 8 and although said obligations and liabilities, or
any of them, may be contingent or unmatured. Company hereby further grants to
Administrative Agent and each Lender a security interest in all deposits and
accounts maintained with Administrative Agent or such Lender as security for the
Obligations.



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10.5     Ratable Sharing.

         Lenders hereby agree among themselves that if any of them shall,
whether by voluntary payment (other than a voluntary prepayment of Loans made
and applied in accordance with the terms of this Agreement), by realization upon
security, through the exercise of any right of set-off or banker's lien, by
counterclaim or cross action or by the enforcement of any right under the Loan
Documents or otherwise, or as adequate protection of a deposit treated as cash
collateral under the Bankruptcy Code, receive payment or reduction of a
proportion of the aggregate amount of principal, interest, amounts payable in
respect of Letters of Credit, fees and other amounts then due and owing to that
Lender hereunder or under the other Loan Documents (collectively, the "Aggregate
Amounts Due" to such Lender) which is greater than the proportion received by
any other Lender in respect of the Aggregate Amounts Due to such other Lender,
then the Lender receiving such proportionately greater payment shall (i) notify
Administrative Agent and each other Lender of the receipt of such payment and
(ii) apply a portion of such payment to purchase participations (which it shall
be deemed to have purchased from each seller of a participation simultaneously
upon the receipt by such seller of its portion of such payment) in the Aggregate
Amounts Due to the other Lenders so that all such recoveries of Aggregate
Amounts Due shall be shared by all Lenders in proportion to the Aggregate
Amounts Due to them; provided that if all or part of such proportionately
greater payment received by such purchasing Lender is thereafter recovered from
such Lender upon the bankruptcy, reorganization or insolvency proceeding of
Company or otherwise, those purchases shall be rescinded and the purchase prices
paid for such participations shall be returned to such purchasing Lender ratably
to the extent of such recovery, but without interest. Company expressly consents
to the foregoing arrangement and agrees that any holder of a participation so
purchased may exercise any and all rights of banker's lien, set-off or
counterclaim with respect to any and all monies owing by Company to that holder
with respect thereto as fully as if that holder were owed the amount of the
participation held by that holder.



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10.6     Amendments and Waivers.



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         A. No amendment, modification, termination or waiver of any
provision of this Agreement, the Notes or of any other Loan Document, or
consent to any departure by Company or any other Loan Party therefrom, shall
in any event be effective without the written concurrence of Requisite
Lenders; provided that any such amendment, modification, termination, waiver
or consent which: reduces the principal amount of any of the Loans; reduces
the percentage specified in the definition of "Requisite Lenders" (it being
understood that, with the consent of Requisite Lenders, additional extensions
of credit pursuant to this Agreement may be included in the definition of
"Requisite Lenders" and, if applicable, the related definition of "Term Loan
Exposure" on substantially the same basis as the Term A Loans, Term B Loans,
Term B Loan Commitments, Term C Loans, Term C Loan Commitments, Revolving
Loans and Revolving Loan Commitments are included on the Effective Date);
changes in any manner any provision of this Agreement which, by its terms,
expressly requires the approval or concurrence of all Lenders; postpones the
scheduled final maturity date of any of the Loans; postpones the date or
waives or reduces the amount of any scheduled payment (but not prepayment) of
principal of any of the Loans or of any scheduled reduction of the Revolving
Credit Commitments; postpones the date on which any interest or any fees are
payable; decreases the interest rate borne by any of the Loans (other than
any waiver of any increase in the interest rate applicable to any of the
Loans pursuant to subsection 2.2E) or the amount of any fees payable
hereunder; increases the maximum duration of Interest Periods permitted
hereunder; releases all or a significant portion of the Collateral; releases
any of the Guarantors from their obligations under the Guaranties; reduces
the amount or postpones the due date of any amount payable in respect of, or
extends the required expiration date of, any Letter of Credit; changes the
obligations of Lenders relating to the purchase of participations in Letters
of Credit in any manner that could be adverse to any Issuing Lender; or
changes in any manner the provisions contained in subsection 8.1 or this
subsection 10.6; shall be effective only if evidenced by a writing signed by
or on behalf of all Lenders to whom are owed Obligations being directly
affected by such amendment, modification, termination, waiver or consent. In
addition, (i) any amendment, modification, termination or waiver of any of
the provisions contained in Section 4 shall be effective only if evidenced by
a writing signed by or on behalf of Administrative Agent and Requisite
Lenders, (ii) no amendment, modification, termination or waiver of any
provision of any Note shall be effective without the written concurrence of
the Lender which is the holder of that Note, (iii) no increase in the
Commitments of any Lender over the amount thereof then in effect shall be
effective without the written concurrence of that Lender, it being understood
and agreed that in no event shall waivers or modifications of conditions
precedent, covenants, Events of Default, Potential Events of Default or of a
mandatory prepayment or a reduction of any or all of the Commitments be
deemed to constitute an increase of the Commitment of any Lender and that an
increase in the available portion of any Commitment of any Lender shall not
be deemed to constitute an increase in the Commitment of such Lender, (iv) no
amendment, modification, termination or waiver of any provision of subsection
2.1A(iv) or any other provision of this Agreement relating to the Swing Line
Loan Commitment or the Swing Line Loans shall be effective without the
written concurrence of Swing Line Lender, (v) no amendment, modification,
termination or waiver of any provision of Section 3 relating to the rights or
obligations of any or all Issuing Lenders shall be effective without the
written concurrence of Administrative Agent and each Lender who is an Issuing
Lender with respect to any Letter of Credit then outstanding, (vi) no
amendment, modification, termination or waiver of any provision of Section 9
or of any other provision of this Agreement which, by its terms, expressly


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<PAGE>


requires the approval or concurrence of Administrative Agent shall be
effective without the written concurrence of Administrative Agent.
Administrative Agent may, but shall have no obligation to, with the
concurrence of any Lender, execute amendments, modifications, waivers or
consents on behalf of that Lender, (vii) no amendment or modification of the
definition of "Requisite Class Lenders" shall be effective without the
consent of Requisite Class Lenders of each Class, and no amendment or
modification that alters, the required application of any repayments or
prepayments as between Classes pursuant to subsection 2.4C shall be effective
without the consent of Requisite Class Lenders of each Class which is being
allocated a lesser repayment or prepayment as a result thereof (although
Requisite Lenders may waive, in whole or in part, any mandatory prepayment so
long as the application, as between Classes, of any portion of such
prepayment which is still required to be made is not altered) and (viii) no
amendment, modification, termination or waiver of any Collateral Document
having the effect of securing additional Indebtedness (other than
Indebtedness comprising Obligations or Interest Rate Agreements) by the
Collateral shall be effective without the written concurrence of Lenders
having or holding more than 66 2/3% of the sum of the aggregate Term A Loan
Exposure of all Lenders plus the aggregate Term B Loan Exposure of all
Lenders plus the aggregate Term C Loan Exposure of all Lenders plus the
aggregate Revolving Loan Exposure of all Lenders. Any waiver or consent shall
be effective only in the specific instance and for the specific purpose for
which it was given. No notice to or demand on Company in any case shall
entitle Company to any other or further notice or demand in similar or other
circumstances. Any amendment, modification, termination, waiver or consent
effected in accordance with this subsection 10.6 shall be binding upon each
Lender at the time outstanding, each future Lender and, if signed by Company,
on Company.

         B. If, in connection with any proposed change, waiver, discharge or
termination to any of the provision of this Agreement as contemplated by the
proviso in the first sentence of this subsection 10.6, the consent of Requisite
Lenders is obtained but consent of one or more of such other Lenders whose
consent is required is not obtained, then Company may, so long as all
non-consenting Lenders are so treated, elect to terminate such Lender as a party
to this Agreement; provided that, concurrently with such termination, (i)
Company shall pay that Lender all principal, interest and fees and other amounts
due to be paid to such Lender with respect to all periods through such date of
termination, (ii) another financial institution satisfactory to Company and
Administrative Agent (or if Administrative Agent is also a Lender to be
terminated, the successor Administrative Agent) shall agree, as of such date, to
become a Lender for all purposes under this Agreement (whether by assignment or
amendment) and to assume all obligations of the Lender to be terminated as of
such date, and (iii) all documents and supporting materials necessary, in the
judgment of Administrative Agent (or if Administrative Agent is also a Lender to
be terminated, the successor Administrative Agent) to evidence the substitution
of such Lender shall have been received and approved by Administrative Agent as
of such date.



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10.7     Independence of Covenants.

         All covenants hereunder shall be given independent effect so that if a
particular action or condition is not permitted by any of such covenants, the
fact that it would be permitted by an exception to, or would otherwise be within
the limitations of, another covenant shall not avoid the occurrence of an Event
of Default or Potential Event of Default if such action is taken or condition
exists.

10.8     Notices.

         Unless otherwise specifically provided herein, any notice or other
communication herein required or permitted to be given shall be in writing and
may be personally served, telecopied, telexed or sent by United States mail or
courier service and shall be deemed to have been given when delivered in person
or by courier service, upon receipt of telecopy or telex, or four Business Days
after depositing it in the United States mail, registered or certified, with
postage prepaid and properly addressed; provided that notices to Administrative
Agent shall not be effective until received. For the purposes hereof, the
address of each party hereto shall be as set forth under such party's name on
the signature pages hereof or (i) as to Holdings, Company and Administrative
Agent, such other address as shall be designated by such Person in a written
notice delivered to the other parties hereto and (ii) as to each other party,
such other address as shall be designated by such party in a written notice
delivered to Administrative Agent.

10.9     Survival of Representations, Warranties and Agreements.

         A. All representations, warranties and agreements made herein shall
survive the execution and delivery of this Agreement and the making of the Loans
and the issuance of the Letters of Credit hereunder.

         B. Notwithstanding anything in this Agreement or implied by law to the
contrary, the agreements of Company set forth in subsections 2.6D, 2.7, 3.5A,
3.6, 10.2, 10.3 and 10.4 and the agreements of Lenders set forth in subsections
9.2C, 9.4, 10.4, 10.5 and 10.20 shall survive the payment of the Loans, the
cancellation or expiration of the Letters of Credit and the reimbursement of any
amounts drawn or paid thereunder, and the termination of this Agreement.

10.10    Failure or Indulgence Not Waiver; Remedies Cumulative.

         No failure or delay on the part of Administrative Agent or any Lender
in the exercise of any power, right or privilege hereunder or under any other
Loan Document shall impair such power, right or privilege or be construed to be
a waiver of any default or acquiescence therein, nor shall any single or partial
exercise of any such power, right or privilege preclude other or further
exercise thereof or of any other power, right or privilege. All rights and
remedies existing under this Agreement and the other Loan Documents are
cumulative to, and not exclusive of, any rights or remedies otherwise available.



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10.11    Marshalling; Payments Set Aside.

         Neither Administrative Agent nor any Lender shall be under any
obligation to marshal any assets in favor of Company or any other party or
against or in payment of any or all of the Obligations. To the extent that
Company makes a payment or payments to Administrative Agent or Lenders (or to
Administrative Agent for the benefit of Lenders), or Administrative Agent or
Lenders enforce any security interests or exercise their rights of setoff, and
such payment or payments or the proceeds of such enforcement or setoff or any
part thereof are subsequently invalidated, declared to be fraudulent or
preferential, set aside and/or required to be repaid to a trustee, receiver or
any other party under any bankruptcy law, any other state or federal law, common
law or any equitable cause, then, to the extent of such recovery, the obligation
or part thereof originally intended to be satisfied, and all Liens, rights and
remedies therefor or related thereto, shall be revived and continued in full
force and effect as if such payment or payments had not been made or such
enforcement or setoff had not occurred.

10.12    Severability.

         In case any provision in or obligation under this Agreement or the
Notes shall be invalid, illegal or unenforceable in any jurisdiction, the
validity, legality and enforceability of the remaining provisions or
obligations, or of such provision or obligation in any other jurisdiction, shall
not in any way be affected or impaired thereby.

10.13    Obligations Several; Independent Nature of Lenders' Rights.

         The obligations of Lenders hereunder are several and no Lender shall be
responsible for the obligations or Commitments of any other Lender hereunder.
Nothing contained herein or in any other Loan Document, and no action taken by
Lenders pursuant hereto or thereto, shall be deemed to constitute Lenders as a
partnership, an association, a joint venture or any other kind of entity. The
amounts payable at any time hereunder to each Lender shall be a separate and
independent debt, and each Lender shall be entitled to protect and enforce its
rights arising out of this Agreement and it shall not be necessary for any other
Lender to be joined as an additional party in any proceeding for such purpose.



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10.14    Maximum Amount.

         A. It is the intention of Company and the Lenders to conform strictly
to the usury and similar laws relating to interest from time to time in force,
and all agreements between the Loan Parties and their respective Subsidiaries
and the Lenders, whether now existing or hereafter arising and whether oral or
written, are hereby expressly limited so that in no contingency or event
whatsoever, whether by acceleration of maturity hereof or otherwise, shall the
amount paid or agreed to be paid in the aggregate to the Lenders as interest
(whether or not designated as interest, and including any amount otherwise
designated but deemed to constitute interest by a court of competent
jurisdiction) hereunder or under the other Loan Documents or in any other
agreement given to secure the indebtedness of Company to the Lenders, or in any
other document evidencing, securing or pertaining to the indebtedness evidenced
hereby, exceed the maximum amount permissible under applicable usury or such
other laws (the "Maximum Amount"). If under any circumstances whatsoever
fulfillment of any provision hereof, or any of the other Loan Documents, at the
time performance of such provision shall be due, shall involve exceeding the
Maximum Amount, then, ipso facto, the obligation to be fulfilled shall be
reduced to the Maximum Amount. For the purposes of calculating the actual amount
of interest paid and/or payable hereunder in respect of laws pertaining to usury
or such other laws, all sums paid or agreed to be paid to the holder hereof for
the use, forbearance or detention of the indebtedness of Company evidenced
hereby, outstanding from time to time shall, to the extent permitted by
Applicable Law, be amortized, pro-rated, allocated and spread from the date of
disbursement of the proceeds of the Notes until payment in full of all of such
indebtedness, so that the actual rate of interest on account of such
indebtedness is uniform through the term hereof. The terms and provisions of
this subsection shall control and supersede every other provision of all
agreements between Company or any endorser of the Notes and the Lenders.

         B. If under any circumstances any Lender shall ever receive an amount
which would exceed the Maximum Amount, such amount shall be deemed a payment in
reduction of the principal amount of the Loans and shall be treated as a
voluntary prepayment under subsection 2.4B(i) and shall be so applied in
accordance with subsection 2.4 hereof or if such excessive interest exceeds the
unpaid balance of the Loans and any other indebtedness of Company in favor of
such Lender, the excess shall be deemed to have been a payment made by mistake
and shall be refunded to Company.

10.15    Headings.

         Section and subsection headings in this Agreement are included herein
for convenience of reference only and shall not constitute a part of this
Agreement for any other purpose or be given any substantive effect.

10.16    Applicable Law.

         THIS AGREEMENT SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND
ENFORCED IN ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK, WITHOUT
REGARD TO CONFLICTS OF LAWS



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PRINCIPLES.

10.17    Successors and Assigns.

         This Agreement shall be binding upon the parties hereto and their
respective successors and assigns and shall inure to the benefit of the parties
hereto and the successors and assigns of Lenders (it being understood that
Lenders' rights of assignment are subject to subsection 10.1). Company's rights
or obligations hereunder nor any interest therein may not be assigned or
delegated by Company without the prior written consent of all Lenders.

10.18    Consent to Jurisdiction and Service of Process.

         ALL JUDICIAL PROCEEDINGS BROUGHT AGAINST HOLDINGS OR COMPANY ARISING
OUT OF OR RELATING TO THIS AGREEMENT OR ANY OTHER LOAN DOCUMENT, OR ANY
OBLIGATIONS THEREUNDER, MAY BE BROUGHT IN ANY STATE OR FEDERAL COURT OF
COMPETENT JURISDICTION IN THE STATE, COUNTY AND CITY OF NEW YORK. BY EXECUTING
AND DELIVERING THIS AGREEMENT, EACH OF HOLDINGS AND COMPANY, FOR ITSELF AND IN
CONNECTION WITH ITS PROPERTIES, IRREVOCABLY

                  (I) ACCEPTS GENERALLY AND UNCONDITIONALLY THE NONEX- CLUSIVE
         JURISDICTION AND VENUE OF SUCH COURTS;

                  (II) WAIVES ANY DEFENSE OF FORUM NON CONVENIENS;

                  (III) AGREES THAT SERVICE OF ALL PROCESS IN ANY SUCH
         PROCEEDING IN ANY SUCH COURT MAY BE MADE BY REGISTERED OR CERTIFIED
         MAIL, RETURN RECEIPT REQUESTED, TO HOLDINGS OR COMPANY, AS APPLICABLE,
         AT ITS ADDRESS PROVIDED IN ACCORDANCE WITH SUBSECTION 10.8;

                  (IV) AGREES THAT SERVICE AS PROVIDED IN CLAUSE (III) ABOVE IS
         SUFFICIENT TO CONFER PERSONAL JURISDICTION OVER HOLDINGS OR COMPANY, AS
         APPLICABLE, IN ANY SUCH PROCEEDING IN ANY SUCH COURT, AND OTHERWISE
         CONSTITUTES EFFECTIVE AND BINDING SERVICE IN EVERY RESPECT;

                  (V) AGREES THAT LENDERS RETAIN THE RIGHT TO SERVE PROCESS IN
         ANY OTHER MANNER PERMITTED BY LAW OR TO BRING PROCEEDINGS AGAINST
         HOLDINGS OR COMPANY IN THE COURTS OF ANY OTHER JURISDICTION; AND

                  (VI) AGREES THAT THE PROVISIONS OF THIS SUBSECTION 10.18
         RELATING TO JURISDICTION AND VENUE SHALL BE BINDING AND ENFORCEABLE TO
         THE FULLEST EXTENT PERMISSIBLE UNDER NEW YORK GENERAL OBLIGATIONS LAW
         SECTION 5-1402 OR OTHERWISE.




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10.19    Waiver of Jury Trial.

         EACH OF THE PARTIES TO THIS AGREEMENT HEREBY AGREES TO WAIVE ITS
RESPECTIVE RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR
ARISING OUT OF THIS AGREEMENT OR ANY OF THE OTHER LOAN DOCUMENTS OR ANY DEALINGS
BETWEEN THEM RELATING TO THE SUBJECT MATTER OF THIS LOAN TRANSACTION OR THE
LENDER/BORROWER RELATIONSHIP OR OTHER RELATIONSHIP THAT IS BEING ESTABLISHED.
The scope of this waiver is intended to be all-encompassing of any and all
disputes that may be filed in any court and that relate to the subject matter of
this transaction, including, without limitation, contract claims, tort claims,
breach of duty claims and all other common law and statutory claims. Each party
hereto acknowledges that this waiver is a material inducement to enter into a
business relationship, that each has already relied on this waiver in entering
into this Agreement, and that each will continue to rely on this waiver in their
related future dealings. Each party hereto further warrants and represents that
it has reviewed this waiver with its legal counsel and that it knowingly and
voluntarily waives its jury trial rights following consultation with legal
counsel. THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY NOT BE MODIFIED EITHER
ORALLY OR IN WRITING (OTHER THAN BY A MUTUAL WRITTEN WAIVER SPECIFICALLY
REFERRING TO THIS SUBSECTION 10.19 AND EXECUTED BY EACH OF THE PARTIES HERETO),
AND THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS, RENEWALS, SUPPLEMENTS
OR MODIFICATIONS TO THIS AGREEMENT OR ANY OF THE OTHER LOAN DOCUMENTS OR TO ANY
OTHER DOCUMENTS OR AGREEMENTS RELATING TO THE LOANS MADE HEREUNDER. In the event
of litigation, this Agreement may be filed as a written consent to a trial by
the court.

10.20    Confidentiality.

         Each Lender shall hold all non-public information obtained pursuant to
the requirements of this Agreement which has been identified as confidential by
Company in accordance with such Lender's customary procedures for handling
confidential information of this nature and in accordance with safe and sound
lending or investing practices, it being understood and agreed by Company that
in any event a Lender may make disclosures reasonably required by any bona fide
assignee, transferee or participant in connection with the contemplated
assignment or transfer by such Lender of any Loans or any participation therein
or as required or requested by any governmental agency or representative thereof
or pursuant to legal process; provided that, unless specifically prohibited by
applicable law or court order, each Lender shall notify Company of any request
by any governmental agency or representative thereof (other than any such
request in connection with any examination of the financial condition of such
Lender by such governmental agency) for disclosure of any such non-public
information prior to disclosure of such information; and provided, further that
in no event shall any Lender be obligated or required to return any materials
furnished by Company or any of its Subsidiaries.



                                      152
<PAGE>

10.21    Counterparts; Effectiveness.

         This Agreement and any amendments, waivers, consents or supplements
hereto or in connection herewith may be executed in any number of counterparts
and by different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but one and the same instrument; signature pages may
be detached from multiple separate counterparts and attached to a single
counterpart so that all signature pages are physically attached to the same
document.

         It is the intention of each of the parties hereto that the Existing
Credit Agreement be amended and restated so as to preserve the perfection and
priority of all security interests securing indebtedness and obligations under
the Existing Credit Agreement and the other Loan Documents and that all
indebtedness and obligations of Company and its Subsidiaries hereunder and
thereunder shall be secured by the Collateral Documents and that this Agreement
shall not constitute a novation of the obligations and liabilities existing
under the Existing Credit Agreement or be deemed to evidence or constitute
repayment of all or any portion of any such obligations or liabilities. The
parties hereto further acknowledge and agree that this Agreement constitutes an
amendment of the Existing Credit Agreement made under the terms of subsection
10.6 thereof.

         This Agreement shall become effective upon the execution of (i) a
counterpart hereof by each of the parties hereto and receipt by Company and
Administrative Agent of written or telephonic notification of such execution and
authorization of delivery hereof; provided that, unless and until all of the
conditions set forth in subsection 4.1 have been satisfied or waived in
accordance with subsection 10.6 of the Existing Credit Agreement, the Existing
Credit Agreement shall remain in full force and effect without giving effect to
the amendments set forth herein, all as if this Agreement had never been
executed and delivered.

                  [Remainder of page intentionally left blank]


                                      153
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and delivered by their respective officers thereunto duly
authorized as of the date first written above.


         HOLDINGS AND COMPANY:        DIMAC CORPORATION


                                      By: /s/ Martin R. Lewis
                                          --------------------------------
                                               Name:  Martin R. Lewis
                                               Title: Chief Executive Officer


                                      DIMAC HOLDINGS, INC.



                                      By: /s/ Martin R. Lewis
                                          --------------------------------
                                               Name:  Martin R. Lewis
                                               Title: Chief Executive Officer

                                      Notice Address for Company and Holdings:

                                      5775 Peachtree Dunwoody Rd.
                                      Suite C-150
                                      Atlanta, Georgia 30342
                                      Attention:        Chief Financial Officer
                                      Telephone:        (404) 256-1123
                                      Facsimile:        (404) 705-9929

                                      and a copy to:

                                      White & Case
                                      1155 Avenue of the Americas
                                      New York, New York 10036
                                      Attention:        Frank L. Schiff, Esq.
                                      Telephone:        (212) 819-8752
                                      Facsimile:        (212) 819-7817



                                       S-1
<PAGE>


         AGENTS AND LENDERS:  CREDIT SUISSE FIRST BOSTON,
                                  individually and as Administrative Agent and
                                  Arranger


                                  By:  /s/ Illegible
                                       --------------------------------
                                           Name:
                                           Title:


                                  By:  /s/ Thomas G. Muoio
                                       --------------------------------
                                           Name:  Thomas G. Muoio
                                           Title: Vice President


                                  Notice Address:

                                  11 Madison Avenue
                                  New York, New York 10010-3629
                                  Attention:        Jonathan Satran
                                  Telephone:        (212) 325-9936
                                  Facsimile:        (212) 325-8304


                                    S-2
<PAGE>


                                  WARBURG DILLON READ LLC,
                                  as Syndication Agent


                                  By: /s/ Michael Y. Leder
                                      --------------------------------
                                      Name:  Michael Y. Leder
                                      Title: Executive Director



                                  Notice Address:

                                  Warburg Dillon Read LLC
                                  535 Madison Avenue
                                  New York, New York 10022
                                  Attention:  Michael Leder
                                  Telephone:  (212) 906-7858
                                  Facsimile:  (212) 906-7116




                                 S-3-A


<PAGE>


                                  WARBURG DILLON READ LLC,
                                  as Syndication Agent


                                  By: /s/ P. W. Knight, Jr.
                                      --------------------------------
                                      Name:  P. W. Knight, Jr.
                                      Title: Managing Director

<PAGE>

                                  UBS AG, STAMFORD BRANCH,
                                  individually and as Syndication Agent


                                  By:  /s/ Michael Y. Leder
                                       --------------------------------
                                           Name:  Michael Y. Leder
                                           Title: Executive Director


                                  Notice Address:

                                  UBS AG, Stamford Branch
                                  535 Madison Avenue
                                  New York, New York 10022
                                  Attention:        Michael Leder
                                  Telephone:        (212) 906-7858
                                  Facsimile:        (212) 906-7116



                                   S-3-B
<PAGE>

                                  UBS AG, STAMFORD BRANCH


                                  By: /s/ P. W. Knight, Jr.
                                      --------------------------------
                                      Name:  P. W. Knight, Jr.
                                      Title: Managing Director

<PAGE>

                                  FIRST UNION NATIONAL BANK,
                                  individually and as Documentation Agent


                                  By:  /s/ Henry R. Biedrzycki
                                       --------------------------------
                                           Name:  Henry R. Biedrzycki
                                           Title: Vice President


                                  Notice Address:

                                  First Union National Bank
                                  One First Union Center
                                  10th Floor
                                  301 S. College Street
                                  Charlotte, NC 28288-0608
                                  Attention:        Syndication Agency Services
                                  Facsimile:        (704) 383-0288

                                  with a copy to:

                                  One First Union Center
                                  5th Floor
                                  301 S. College Street
                                  Charlotte, NC 28288-0735
                                  Attention:        Henry R. Biedrzycki
                                  Facsimile:        (704) 383-7037


                                    S-4
<PAGE>


                                  BANKBOSTON, N.A.


                                  By: /s/ Julie V. Jalelian
                                      --------------------------------
                                      Name:  Julie V. Jalelian
                                      Title: Director


                                  Notice Address:

                                  BankBoston, N.A.
                                  Mailstop 01-08-08
                                  100 Federal Street
                                  Boston, MA 02110
                                  Attention:  Julie Jalelian
                                  Facsimile:  (617) 434-3401




                                     S-5

<PAGE>


                                  FLEET BANK, N.A.

                                  By: /s/ Russ J. Lopinto
                                      --------------------------------
                                      Name:  Russ J. Lopinto
                                      Title: Vice President


                                  Notice Address:

                                  Fleet Bank, N.A.
                                  1185 Avenue of the Americas
                                  New York, NY 10036
                                  Attention:  Russ Lopinto
                                  Facsimile:  (212) 819-6202








                                       S-6
<PAGE>


                                  BANK AUSTRIA CREDITANSTALT
                                  CORPORATE FINANCE, INC.


                                  By: /s/ David E. Yewer
                                      --------------------------------
                                      Name:  David E. Yewer
                                      Title: Vice President


                                  By: /s/ Laura K. Connor
                                      --------------------------------
                                      Name:  Laura K. Connor
                                      Title: Senior Associate



                                  Notice Address:

                                  Bank Austria Creditanstalt Corporate Finance,
                                  Inc.
                                  Two Greenwich Plaza
                                  Greenwich, CT 06830
                                  Attention:  David Yewer
                                  Facsimile:  (203) 861-1475







                                       S-7


<PAGE>


                                  FRANKLIN FLOATING RATE TRUST


                                  By: /s/ Illegible
                                      --------------------------------
                                      Name:
                                      Title:


                                  Notice Address:

                                  Franklin Floating Rate Trust
                                  777 Mariners Island Blvd.
                                  San Mateo, CA 94404
                                  Attention:  Richard Hsu
                                  Facsimile:  (650) 312-3346





                                       S-8


<PAGE>


                                  MARINE MIDLAND BANK


                                  By: /s/ Susan L. LeFevre
                                      --------------------------------
                                      Name:  SUSAN L. LeFEVRE
                                      Title: AUTHORIZED SIGNATORY


                                  Notice Address:

                                  Marine Midland Bank
                                  c/o HSBC Securities, Inc.
                                  140 Broadway, 5th Floor
                                  New York, NY 10005
                                  Attention:  Susan LeFevre
                                  Facsimile:  (212) 658-2586




                                       S-9


<PAGE>


                                  TORONTO DOMINION (TEXAS), INC.


                                  By: /s/ Jorge A. Garcia
                                      --------------------------------
                                      Name:  JORGE A. GARCIA
                                      Title: VICE PRESIDENT


                                  Notice Address:

                                  The Toronto-Dominion Bank
                                  909 Fannin, Suite 1700
                                  Houston, TX 77010
                                  Attention:  David G. Parker
                                  Facsimile:  (713) 951-9921

                                  with a copy to:

                                  First Dominion Capital
                                  1330 Avenue of the Americas, 37th Floor
                                  New York, NY 10019
                                  Attention:  Credit Analyst
                                  Facsimile:  (212) 603-8506




                                     S-10

<PAGE>


                                  MERCANTILE BANK N.A.

                                  By: /s/ John H. Phillips
                                      --------------------------------
                                      Name:  JOHN H. PHILLIPS
                                      Title: VICE PRESIDENT


                                  Notice Address:

                                  Mercantile Bank N.A.
                                  7th & Washington
                                  St. Louis, MO 63101
                                  Attention:  John H. Phillips
                                  Facsimile:  (314) 418-8292




                                       S-11


<PAGE>


                                  NATIONAL BANK OF CANADA


                                  By: /s/ Theresa White
                                      --------------------------------
                                      Name:  Theresa White
                                      Title: Vice President

                                  By: /s/ Bruce Gibson
                                      --------------------------------
                                      Name:  Bruce Gibson
                                      Title: Vice President


                                  Notice Address:

                                  National Bank of Canada
                                  125 West 55th Street
                                  New York, NY 10019
                                  Attention:  Theresa White
                                  Facsimile:  (212) 632-8545




                                     S-14


<PAGE>


                                  THE PRUDENTIAL INSURANCE COMPANY
                                  OF AMERICA


                                  By: /s/ B. Ross Smead
                                      --------------------------------
                                      Name:  B. Ross Smead
                                      Title: Vice President


                                  Notice Address:

                                  The Prudential Company of America
                                  c/o Prudential Capital Group
                                  Four Gateway Center
                                  Newark, NJ 07102-4069
                                  Attention:  Laura J. Keller
                                  Facsimile:  (973) 802-7045



                                       S-15


<PAGE>


                                  STEIN ROE & FARNHAM INCORPORATED,
                                  AS AGENT FOR KEYPORT LIFE
                                  INSURANCE COMPANY


                                  By: /s/ Brian W. Good
                                      --------------------------------
                                      Name:  Brian W. Good
                                      Title: Vice President & Portfolio Manager


                                  Notice Address:

                                  Stein Roe & Farnham
                                  One South Wacker, 33rd Floor
                                  Chicago, IL 60606
                                  Attention:  Brian Good
                                  Facsimile:  (312) 368-7857

                                  with a copy to:

                                  Winston & Strawn
                                  35 West Wacker Drive
                                  Chicago, IL 60601
                                  Attention:  Patrick M. Hardiman and Ronald
                                  H. Jacobson
                                  Facsimile:  (312) 558-5700





                                    S-16
<PAGE>


                                  UNION BANK OF CALIFORNIA, N.A.


                                  By: /s/ Sonia L. Isaacs
                                      --------------------------------
                                      Name:  Sonia L. Isaacs
                                      Title: Vice President


                                  Notice Address:

                                  Union Bank of California, N.A.
                                  445 South Figueroa Street
                                  Los Angeles, CA 90071
                                  Attention:  Sonia Isaacs
                                  Facsimile:  (213) 236-5747





                                     S-17


<PAGE>


                                  JACKSON NATIONAL LIFE INSURANCE
                                  COMPANY
                                  BY:  PPM AMERICA, INC., AS
                                       ATTORNEY IN FACT, ON BEHALF
                                       OF JACKSON NATIONAL LIFE
                                       INSURANCE COMPANY


                                  By: /s/ David Brett
                                      --------------------------------
                                      Name:  David Brett
                                      Title: Managing Director


                                  Notice Address:

                                  PPM America, Inc.
                                  225 West Wacker Drive, Suite 1200
                                  Chicago, IL 60606
                                  Attention:  Michael King
                                  Facsimile:  (312) 634-0054




                                   S-18

<PAGE>


                                  VAN KAMPEN AMERICAN CAPITAL PRIME
                                  RATE INCOME TRUST


                                  By: /s/ Jeffrey W. Maillet
                                      --------------------------------
                                      Name:  Jeffrey W. Maillet
                                      Title: Senior Vice President & Director


                                  Notice Address:

                                  Van Kampen American Capital Prime Rate
                                  Income Trust
                                  One Parkview Plaza
                                  Oakbrook Terrace, IL 60181
                                  Attention:  Jeffrey Maillet
                                  Facsimile:  (630) 684-6740




                                      S-20

<PAGE>

                                  VAN KAMPEN AMERICAN CAPITAL
                                  SENIOR FLOATING RATE FUND


                                  By: /s/ Jeffrey W. Maillet
                                      --------------------------------
                                      Name:  Jeffrey W. Maillet
                                      Title: Senior Vice President & Director


                                  Notice Address:

                                  Van Kampen American Capital Senior Floating
                                  Rate Fund
                                  One Parkview Plaza
                                  Oakbrook Terrace, IL 60181
                                  Attention:  Jeffrey Maillet
                                  Facsimile:  (630) 684-6740








                                     S-21

<PAGE>

                                    EXHIBIT I

                               NOTICE OF BORROWING



         Pursuant to that certain Amended and Restated Credit Agreement dated as
of October 22, 1998, as amended, restated, supplemented or otherwise modified to
the date hereof (said Amended and Restated Credit Agreement, as so amended,
restated, supplemented or otherwise modified, being the "Credit Agreement"; the
terms defined therein and not otherwise defined herein being used herein as
therein defined), by and among DIMAC Corporation, a Delaware corporation
("Company"), DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
administrative agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as arranger, Warburg Dillon Read LLC, as syndication agent and
First Union National Bank, as documentation agent, this represents Company's
request to borrow as follows:

     1. Date of borrowing:_____________

     2. Amount of borrowing: i)   Revolving Loans:  $__________
                             ii)      Term B Loans: $__________
                             iii)     Term C Loans: $__________

     3. Lender(s):                / /  a.  Lenders, in accordance with their
                                           applicable Pro Rata Shares
                                  / /  b.  Swing Line Lender

     4. Type of Loans:            / /  a.  Term B Loans
                                  / /  b.  Term C Loans
                                  / /  c.  Revolving Loans
                                  / /  d.  Swing Line Loan

     5. Interest rate option: (1) / /  a.  Base Rate Loan(s)
                                  / /  b.  Eurodollar Rate Loans with an initial
                                      Interest Period of ____________ month(s)

The proceeds of such Loans are to be deposited in Company's account at
Administrative Agent.

         The undersigned officer, to the best of his or her knowledge, and
Company certify that:

                  (i) The representations and warranties contained in the Credit
         Agreement and the other Loan Documents are true and correct in all
         material respects on and as of the date hereof to the same extent as
         though made on and as of the date hereof, except to the


- --------
(1)  Term Loans and Revolving Loans may be Base Rate Loans or Eurodollar Rate
     Loans. Swing Line Loans shall be Base Rate Loans.


                                       I-1


<PAGE>




         extent such representations and warranties specifically relate to an
         earlier date, in which case such representations and warranties were
         true and correct in all material respects on and as of such earlier
         date;

                  (ii) No event has occurred and is continuing or would result
         from the consummation of the borrowing contemplated hereby that would
         constitute an Event of Default or a Potential Event of Default;

                  (iii) Each Loan Party has performed in all material respects
         all agreements and satisfied all conditions which the Credit Agreement
         provides shall be performed or satisfied by it on or before the date
         hereof;

                  (iv) Each of the other conditions precedent set forth in
         subsection 4.2 of the Credit Agreement will be satisfied as of the
         proposed Funding Date; and

                  [Remainder of page intentionally left blank]




                                       I-2


<PAGE>



                  (v) FOR REVOLVING LOANS: The amount of the proposed borrowing
         will not cause the Total Utilization of Revolving Loan Commitments to
         exceed the Revolving Loan Commitments.



DATED:                              DIMAC CORPORATION
       --------------------

                                    By:
                                       ------------------------------
                                        Name:
                                        Title:





                                       I-3


<PAGE>



                                   EXHIBIT II

                   [FORM OF NOTICE OF CONVERSION/CONTINUATION]

                        NOTICE OF CONVERSION/CONTINUATION



         Pursuant to that certain Amended and Restated Credit Agreement dated as
of October 22, 1998, as amended, restated, supplemented or otherwise modified to
the date hereof (said Amended and Restated Credit Agreement, as so amended,
restated, supplemented or otherwise modified, being the "Credit Agreement"; the
terms defined therein and not otherwise defined herein being used herein as
therein defined), by and among DIMAC Corporation, a Delaware corporation
("Company"), DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
administrative agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as arranger, Warburg Dillon Read LLC, as syndication agent and
First Union National Bank, as documentation agent, this represents Company's
request to convert or continue loans as follows:

      1.    Date of conversion/continuation:   __________________, [199_] [200_]

      2.    Amount of Loans being converted/continued:  $___________________

      3.    Type of Loans being converted/continued:

            / /  a.  Term A Loans
            / /  b.  Term B Loans
            / /  c.  Term C Loans
            / /  d.  Revolving Loans

      4.    Nature of conversion/continuation:

            / /  a.  Conversion of Base Rate Loans to Eurodollar Rate Loans
            / /  b.  Conversion of Eurodollar Rate Loans to Base Rate Loans
            / /  c.  Continuation of Eurodollar Rate Loans as such

      5.    If Loans are being continued as or converted to Eurodollar
            Rate Loans, the duration of the new Interest Period that
            commences on the conversion/ continuation date:
            _______________ month(s)





                                      II-1

<PAGE>



         In the case of a conversion to or continuation of Eurodollar Rate
Loans, the undersigned officer, to the best of his or her knowledge, and Company
certify that no Event of Default or Potential Event of Default has occurred and
is continuing under the Credit Agreement.


DATED:                         DIMAC CORPORATION
      --------------------

                                   By:
                                      -------------------------------
                                       Name:
                                       Title:





                                      II-2

<PAGE>



                                   EXHIBIT III

                [FORM OF NOTICE OF ISSUANCE OF LETTER OF CREDIT]

                     NOTICE OF ISSUANCE OF LETTER OF CREDIT



         Pursuant to that certain Amended and Restated Credit Agreement dated as
of October 22, 1998, as amended, restated, supplemented or otherwise modified to
the date hereof (said Amended and Restated Credit Agreement, as so amended,
restated, supplemented or otherwise modified, being the "Credit Agreement"; the
terms defined therein and not otherwise defined herein being used herein as
therein defined), by and among DIMAC Corporation, a Delaware corporation
("Company"), DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
administrative agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as arranger, Warburg Dillon Read LLC, as syndication agent and
First Union National Bank, as documentation agent, this represents Company's
request for the issuance of a Letter of Credit by Administrative Agent as
follows:

     1.   Date of issuance of Letter of Credit:  ________________, [199_] [200_]

     2.   Type of Letter of Credit:

          / /  a.  Commercial Letter of Credit
          / /  b.  Standby Letter of Credit

     3.   Face amount of Letter of Credit:  $________________________

     4.   Expiration date of Letter of Credit: ________________, [199_] [200_]

     5.   Name and address of beneficiary:

          ----------------------------------------

          ----------------------------------------

          ----------------------------------------

          ----------------------------------------



                                      III-1

<PAGE>

     6.   Attached hereto is:

          / /  a.  the verbatim text of such proposed Letter of Credit
          / /  b.  a description of the proposed terms and conditions of such
                   Letter of Credit, including a precise description of any
                   documents to be presented by the beneficiary which,
                   if presented by the beneficiary prior to the expiration date
                   of such Letter of Credit, would require the Issuing Lender to
                   make payment under such Letter of Credit.

         The undersigned officer, to the best of his or her knowledge, and
Company certify that:

                  (i) The representations and warranties contained in the Credit
         Agreement and the other Loan Documents are true and correct in all
         material respects on and as of the date hereof to the same extent as
         though made on and as of the date hereof, except to the extent such
         representations and warranties specifically relate to an earlier date,
         in which case such representations and warranties were true and correct
         in all material respects on and as of such earlier date;

                  (ii) No event has occurred and is continuing or would result
         from the issuance of the Letter of Credit contemplated hereby that
         would constitute an Event of Default or a Potential Event of Default;

                  (iii) Company has performed in all material respects all
         agreements and satisfied all conditions which the Credit Agreement
         provides shall be performed or satisfied by it on or before the date
         hereof;

                  (iv) The issuance of the proposed Letter of Credit will not
         cause (a) the Letter of Credit Usage to exceed $___________ or (b) the
         Total Utilization of Revolving Loan Commitments to exceed the Revolving
         Loan Commitments; and

                  (v) Each of the other conditions precedent set forth in
         subsection 4.2 of the Credit Agreement will be satisfied as of the
         proposed date of issuance.


DATED: --------------------         DIMAC CORPORATION



                                    By:
                                       --------------------------------
                                        Name:
                                        Title:





                                      III-2

<PAGE>




                                   EXHIBIT IV

                              [FORM OF TERM A NOTE]

                                DIMAC CORPORATION


                        PROMISSORY NOTE DUE JUNE 30, 2004


$[1]                                                          New York, New York
                                                                [Effective Date]



         FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("Company"), promises to pay to [2] ("Payee") or its registered assigns, the
principal amount of [3] ($[1]), in the installments referred to below.

         Company also promises to pay interest on the unpaid principal amount
hereof, from the date hereof until paid in full, at the rates and at the times
which shall be determined in accordance with the provisions of that certain
Amended and Restated Credit Agreement dated as of October 22, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Amended
and Restated Credit Agreement, as so amended, restated, supplemented or
otherwise modified, being the "Credit Agreement"; the terms defined therein and
not otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

         Company shall make principal payments on this Note in consecutive
quarterly installments as set forth in the Credit Agreement, commencing on March
31, 2000 and ending on June 30, 2004. Each such installment shall be due on the
date specified in the Credit Agreement and in an amount determined in accordance
with the provisions thereof; provided that the last such installment shall be in
an amount sufficient to repay the entire unpaid principal balance of this Note,
together with all accrued and unpaid interest thereon.


- ----------------
[1]   Insert amount of Lender's Term A Loan in numbers.
[2]   Insert Lender's name in capital letters.
[3]   Insert amount of Lender's Term A Loan in words.




                                      IV-1

<PAGE>




         This Note is one of Company's "Term A Notes" in the aggregate principal
amount of $55,000,000 and is issued, together with the other Term A Notes, to
amend and restate without interruption or novation, all indebtedness evidenced
by the Term A Notes (as defined in the Existing Credit Agreement) and is issued
pursuant to and entitled to the benefits of the Credit Agreement, to which
reference is hereby made for a more complete statement of the terms and
conditions under which the Term A Loans evidenced hereby were made and are to be
repaid.

         All payments of principal and interest in respect of this Note shall be
made in lawful money of the United States of America in same day funds at the
Funding and Payment Office or at such other place as shall be designated in
writing for such purpose in accordance with the terms of the Credit Agreement.
Unless and until an Assignment Agreement effecting the assignment or transfer of
this Note shall have been accepted by Administrative Agent and recorded in the
Register as provided in subsection 10.1B(ii) of the Credit Agreement, Company
and Administrative Agent shall be entitled to deem and treat Payee as the owner
and holder of this Note and the Loan evidenced hereby. Payee hereby agrees, by
its acceptance hereof, that before disposing of this Note or any part hereof it
will make a notation hereon of all principal payments previously made hereunder
and of the date to which interest hereon has been paid; provided, however, that
the failure to make a notation of any payment made on this Note shall not limit
or otherwise affect the obligations of Company hereunder with respect to
payments of principal of or interest on this Note.

         Whenever any payment on this Note shall be stated to be due on a day
which is not a Business Day, such payment shall be made on the next succeeding
Business Day and such extension of time shall be included in the computation of
the payment of interest on this Note.

         This Note is subject to mandatory prepayment as provided in subsection
2.4B(iii) of the Credit Agreement and to prepayment at the option of Company as
provided in subsection 2.4B(i) of the Credit Agreement.

         THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES.

         Upon the occurrence of an Event of Default, the unpaid balance of the
principal amount of this Note, together with all accrued and unpaid interest
thereon, may become, or may be declared to be, due and payable in the manner,
upon the conditions and with the effect provided in the Credit Agreement.

         This Note is entitled to the benefits of the Subsidiary Guaranty and
the Holdings Guaranty and is secured pursuant to the Collateral Documents.





                                      IV-2

<PAGE>



         The terms of this Note are subject to amendment only in the manner
provided in the Credit Agreement.

         This Note is subject to restrictions on transfer or assignment as
provided in subsections 10.1 and 10.17 of the Credit Agreement.

         No reference herein to the Credit Agreement and no provision of this
Note or the Credit Agreement shall alter or impair the obligations of Company,
which are absolute and unconditional, to pay the principal of and interest on
this Note at the place, at the respective times, and in the currency herein
prescribed.

         Company promises to pay all costs and expenses, including reasonable
attorneys' fees, all as provided in subsection 10.2 of the Credit Agreement,
incurred in the collection and enforcement of this Note. Company and any
endorsers of this Note hereby consent to renewals and extensions of time at or
after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

         IN WITNESS WHEREOF, Company has caused this Note to be duly executed
and delivered by its officer thereunto duly authorized as of the date and at the
place first written above.

                                DIMAC CORPORATION


                                By:
                                   ----------------------------------
                                    Name:
                                    Title:






                                      IV-3

<PAGE>




                                    EXHIBIT V

                              [FORM OF TERM B NOTE]

                                DIMAC CORPORATION


                        PROMISSORY NOTE DUE JUNE 30, 2006


$[1]                                                          New York, New York
                                                                [Effective Date]



         FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("Company"), promises to pay to [2] ("Payee") or its registered assigns, the
principal amount of [3] ($[1]), in the installments referred to below.

         Company also promises to pay interest on the unpaid principal amount
hereof, from the date hereof until paid in full, at the rates and at the times
which shall be determined in accordance with the provisions of that certain
Amended and Restated Credit Agreement dated as of October 22, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Amended
and Restated Credit Agreement, as so amended, restated, supplemented or
otherwise modified, being the "Credit Agreement"; the terms defined therein and
not otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as Arranger,Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

         Company shall make principal payments on this Note in consecutive
quarterly installments as set forth in the Credit Agreement, commencing on March
31, 2000 and ending on June 30, 2006. Each such installment shall be due on the
date specified in the Credit Agreement and in an amount determined in accordance
with the provisions thereof; provided that the last such installment shall be in
an amount sufficient to repay the entire unpaid principal balance of this Note,
together with all accrued and unpaid interest thereon.


- ----------------
[1]   Insert amount of Lender's Term B Loan in numbers.
[2]   Insert Lender's name in capital letters.
[3]   Insert amount of Lender's Term B Loan in words.




                                       V-1

<PAGE>




         This Note is one of Company's "Term B Notes" in the aggregate principal
amount of $80,000,000 and is issued, together with the other Term B Notes, to
amend and restate without interruption or novation, all indebtedness evidenced
by the Term B Notes (as defined in the Existing Credit Agreement) and is issued
pursuant to and entitled to the benefits of the Credit Agreement, to which
reference is hereby made for a more complete statement of the terms and
conditions under which the Term B Loans evidenced hereby were made and are to be
repaid.

         All payments of principal and interest in respect of this Note shall be
made in lawful money of the United States of America in same day funds at the
Funding and Payment Office or at such other place as shall be designated in
writing for such purpose in accordance with the terms of the Credit Agreement.
Unless and until an Assignment Agreement effecting the assignment or transfer of
this Note shall have been accepted by Administrative Agent and recorded in the
Register as provided in subsection 10.1B(ii) of the Credit Agreement, Company
and Administrative Agent shall be entitled to deem and treat Payee as the owner
and holder of this Note and the Loan evidenced hereby. Payee hereby agrees, by
its acceptance hereof, that before disposing of this Note or any part hereof it
will make a notation hereon of all principal payments previously made hereunder
and of the date to which interest hereon has been paid; provided, however, that
the failure to make a notation of any payment made on this Note shall not limit
or otherwise affect the obligations of Company hereunder with respect to
payments of principal of or interest on this Note.

         Whenever any payment on this Note shall be stated to be due on a day
which is not a Business Day, such payment shall be made on the next succeeding
Business Day and such extension of time shall be included in the computation of
the payment of interest on this Note.

         This Note is subject to mandatory prepayment as provided in subsection
2.4B(iii) of the Credit Agreement and to prepayment at the option of Company as
provided in subsection 2.4B(i) of the Credit Agreement.

         THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES.

         Upon the occurrence of an Event of Default, the unpaid balance of the
principal amount of this Note, together with all accrued and unpaid interest
thereon, may become, or may be declared to be, due and payable in the manner,
upon the conditions and with the effect provided in the Credit Agreement.

         This Note is entitled to the benefits of the Subsidiary Guaranty and
the Holdings Guaranty and is secured pursuant to the Collateral Documents.





                                       V-2

<PAGE>



         The terms of this Note are subject to amendment only in the manner
provided in the Credit Agreement.

         This Note is subject to restrictions on transfer or assignment as
provided in subsections 10.1 and 10.17 of the Credit Agreement.

         No reference herein to the Credit Agreement and no provision of this
Note or the Credit Agreement shall alter or impair the obligations of Company,
which are absolute and unconditional, to pay the principal of and interest on
this Note at the place, at the respective times, and in the currency herein
prescribed.

         Company promises to pay all costs and expenses, including reasonable
attorneys' fees, all as provided in subsection 10.2 of the Credit Agreement,
incurred in the collection and enforcement of this Note. Company and any
endorsers of this Note hereby consent to renewals and extensions of time at or
after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

         IN WITNESS WHEREOF, Company has caused this Note to be duly executed
and delivered by its officer thereunto duly authorized as of the date and at the
place first written above.

                                    DIMAC CORPORATION


                                    By:
                                       ------------------------------
                                        Name:
                                        Title:







                                       V-3

<PAGE>



                                   EXHIBIT VI

                              [FORM OF TERM C NOTE]

                                DIMAC CORPORATION


                      PROMISSORY NOTE DUE DECEMBER 31, 2006


$[1]                                                          New York, New York
                                                                [Effective Date]



         FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("Company"), promises to pay to [2] ("Payee") or its registered assigns, the
principal amount of [3] ($[1]), in the installments referred to below.

         Company also promises to pay interest on the unpaid principal amount
hereof, from the date hereof until paid in full, at the rates and at the times
which shall be determined in accordance with the provisions of that certain
Amended and Restated Credit Agreement dated as of October 22, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Amended
and Restated Credit Agreement, as so amended, restated, supplemented or
otherwise modified, being the "Credit Agreement"; the terms defined therein and
not otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "Administrative Agent"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

         Company shall make principal payments on this Note in consecutive
quarterly installments as set forth in the Credit Agreement, commencing on March
31, 2000 and ending on December 31, 2006. Each such installment shall be due on
the date specified in the Credit Agreement and in an amount determined in
accordance with the provisions thereof; provided that the last such installment
shall be in an amount sufficient to repay the entire unpaid principal balance of
this Note, together with all accrued and unpaid interest thereon.

         This Note is one of Company's "Term C Notes" in the aggregate principal
amount of


- ----------------
[1]   Insert amount of Lender's Term C Loan in numbers.
[2]   Insert Lender's name in capital letters.
[3]   Insert amount of Lender's Term C Loan in words.



                                      VI-1

<PAGE>




$60,000,000 and is issued, together with the other Term C Notes, to amend and
restate without interruption or novation, all indebtedness evidenced by the Term
C Notes (as defined in the Existing Credit Agreement) and is issued pursuant to
and entitled to the benefits of the Credit Agreement, to which reference is
hereby made for a more complete statement of the terms and conditions under
which the Term C Loans evidenced hereby were made and are to be repaid.

         All payments of principal and interest in respect of this Note shall be
made in lawful money of the United States of America in same day funds at the
Funding and Payment Office or at such other place as shall be designated in
writing for such purpose in accordance with the terms of the Credit Agreement.
Unless and until an Assignment Agreement effecting the assignment or transfer of
this Note shall have been accepted by Administrative Agent and recorded in the
Register as provided in subsection 10.1B(ii) of the Credit Agreement, Company
and Administrative Agent shall be entitled to deem and treat Payee as the owner
and holder of this Note and the Loan evidenced hereby. Payee hereby agrees, by
its acceptance hereof, that before disposing of this Note or any part hereof it
will make a notation hereon of all principal payments previously made hereunder
and of the date to which interest hereon has been paid; provided, however, that
the failure to make a notation of any payment made on this Note shall not limit
or otherwise affect the obligations of Company hereunder with respect to
payments of principal of or interest on this Note.

         Whenever any payment on this Note shall be stated to be due on a day
which is not a Business Day, such payment shall be made on the next succeeding
Business Day and such extension of time shall be included in the computation of
the payment of interest on this Note.

         This Note is subject to mandatory prepayment as provided in subsection
2.4B(iii) of the Credit Agreement and to prepayment at the option of Company as
provided in subsection 2.4B(i) of the Credit Agreement.

         THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES.

         Upon the occurrence of an Event of Default, the unpaid balance of the
principal amount of this Note, together with all accrued and unpaid interest
thereon, may become, or may be declared to be, due and payable in the manner,
upon the conditions and with the effect provided in the Credit Agreement.

         This Note is entitled to the benefits of the Subsidiary Guaranty and
the Holdings Guaranty and is secured pursuant to the Collateral Documents.

         The terms of this Note are subject to amendment only in the manner
provided in the Credit Agreement.



                                      VI-2

<PAGE>




         This Note is subject to restrictions on transfer or assignment as
provided in subsections 10.1 and 10.17 of the Credit Agreement.

         No reference herein to the Credit Agreement and no provision of this
Note or the Credit Agreement shall alter or impair the obligations of Company,
which are absolute and unconditional, to pay the principal of and interest on
this Note at the place, at the respective times, and in the currency herein
prescribed.

         Company promises to pay all costs and expenses, including reasonable
attorneys' fees, all as provided in subsection 10.2 of the Credit Agreement,
incurred in the collection and enforcement of this Note. Company and any
endorsers of this Note hereby consent to renewals and extensions of time at or
after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

         IN WITNESS WHEREOF, Company has caused this Note to be duly executed
and delivered by its officer thereunto duly authorized as of the date and at the
place first written above.

                                DIMAC CORPORATION


                                By:
                                   ------------------------------------
                                    Name:
                                    Title:





                                      VI-3

<PAGE>



                                   EXHIBIT VII

                            [FORM OF REVOLVING NOTE]

                                DIMAC CORPORATION


                        PROMISSORY NOTE DUE JUNE 30, 2004

$[1]                                                          New York, New York
                                                                [Effective Date]



         FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("Company"), promises to pay to [2] ("Payee") or its registered assigns, on or
before June 30, 2004, the lesser of (x) [3] ($[1]) and (y) the unpaid principal
amount of all advances made by Payee to Company as Revolving Loans under the
Credit Agreement referred to below.

         Company also promises to pay interest on the unpaid principal amount
hereof, from the date hereof until paid in full, at the rates and at the times
which shall be determined in accordance with the provisions of that certain
Amended and Restated Credit Agreement dated as of October 22, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Amended
and Restated Credit Agreement, as so amended, restated, supplemented or
otherwise modified, being the "Credit Agreement"; the terms defined therein and
not otherwise defined herein being used herein as therein defined), by and among
Company, DMAC Holdings, Inc., a Delaware corporation, the financial institutions
listed therein as Lenders, Credit Suisse First Boston, as Administrative Agent
(in such capacity, "Administrative Agent"), Credit Suisse First Boston, as
Arranger, Warburg Dillon Read LLC, as Syndication Agent and First Union National
Bank, as Documentation Agent.

         This Note is one of Company's "Revolving Notes" in the aggregate
principal amount of $75,000,000 and is issued, together with the other
Revolving Notes, to amend and restate without interruption or novation, all
indebtedness evidenced by the Revolving Notes (as defined in the Existing
Credit Agreement) and is issued pursuant to and entitled to the benefits of
the Credit Agreement, to which reference is hereby made for a more complete
statement of the terms and conditions under which the Revolving Loans
evidenced hereby were made and are to be repaid.

- ----------------
[1]   Insert amount of Lender's Revolving Loan Commitment in numbers.
[2]   Insert Lender's name in capital letters.
[3]   Insert amount of Lender's Revolving Loan Commitment in words.




                                      VII-1

<PAGE>




         All payments of principal and interest in respect of this Note shall be
made in lawful money of the United States of America in same day funds at the
Funding and Payment Office or at such other place as shall be designated in
writing for such purpose in accordance with the terms of the Credit Agreement.
Unless and until an Assignment Agreement effecting the assignment or transfer of
this Note shall have been accepted by Administrative Agent and recorded in the
Register as provided in subsection 10.1B(ii) of the Credit Agreement, Company
and Administrative Agent shall be entitled to deem and treat Payee as the owner
and holder of this Note and the Loans evidenced hereby. Payee hereby agrees, by
its acceptance hereof, that before disposing of this Note or any part hereof it
will make a notation hereon of all principal payments previously made hereunder
and of the date to which interest hereon has been paid; provided, however, that
the failure to make a notation of any payment made on this Note shall not limit
or otherwise affect the obligations of Company hereunder with respect to
payments of principal of or interest on this Note.

         Whenever any payment on this Note shall be stated to be due on a day
which is not a Business Day, such payment shall be made on the next succeeding
Business Day and such extension of time shall be included in the computation of
the payment of interest on this Note.

         This Note is subject to mandatory prepayment as provided in subsection
2.4B(iii) of the Credit Agreement and to prepayment at the option of Company as
provided in subsection 2.4B(i) of the Credit Agreement.

         THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES.

         Upon the occurrence of an Event of Default, the unpaid balance of the
principal amount of this Note, together with all accrued and unpaid interest
thereon, may become, or may be declared to be, due and payable in the manner,
upon the conditions and with the effect provided in the Credit Agreement.

         This Note is entitled to the benefits of the Subsidiary Guaranty and
the Holdings Guaranty and is secured pursuant to the Collateral Documents.

         The terms of this Note are subject to amendment only in the manner
provided in the Credit Agreement.

         This Note is subject to restrictions on transfer or assignment as
provided in subsections 10.1 and 10.17 of the Credit Agreement.

         No reference herein to the Credit Agreement and no provision of this
Note or the Credit



                                      VII-2

<PAGE>


Agreement shall alter or impair the obligations of Company, which are absolute
and unconditional, to pay the principal of and interest on this Note at the
place, at the respective times, and in the currency herein prescribed.

         Company promises to pay all costs and expenses, including reasonable
attorneys' fees, all as provided in subsection 10.2 of the Credit Agreement,
incurred in the collection and enforcement of this Note. Company and any
endorsers of this Note hereby consent to renewals and extensions of time at or
after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

         IN WITNESS WHEREOF, Company has caused this Note to be duly executed
and delivered by its officer thereunto duly authorized as of the date and at the
place first written above.

                                DIMAC CORPORATION


                                By:
                                   ------------------------------
                                   Name:
                                   Title:





                                      VII-3

<PAGE>



                                  TRANSACTIONS
                                       ON
                                 REVOLVING NOTE



<TABLE>
<CAPTION>
                                                             Outstanding
            Type of       Amount of         Amount of         Principal
           Loan Made      Loan Made      Principal Paid        Balance        Notation
 Date      This Date      This Date         This Date         This Date        Made By
 ----     -----------    -----------       -----------       -----------       -------
<S>       <C>            <C>             <C>                 <C>              <C>



</TABLE>





                                      VII-4

<PAGE>



                                  EXHIBIT VIII

                            [FORM OF SWING LINE NOTE]

                                DIMAC CORPORATION


                        PROMISSORY NOTE DUE JUNE 30, 2004

$5,000,000.00                                                 New York, New York
                                                                [Effective Date]



         FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("Company"), promises to pay to CREDIT SUISSE FIRST BOSTON ("Payee") or its
registered assigns, on or before June 30, 2004, the lesser of (x) FIVE MILLION
AND NO/100 DOLLARS ($5,000,000.00) and (y) the unpaid principal amount of all
advances made by Payee to Company as Swing Line Loans under the Credit Agreement
referred to below.

         Company also promises to pay interest on the unpaid principal amount
hereof, from the date hereof until paid in full, at the rates and at the times
which shall be determined in accordance with the provisions of Amended and
Restated Credit Agreement dated as of October 22, 1998, as amended, restated,
supplemented or otherwise modified to the date hereof (said Amended and Restated
Credit Agreement, as so amended, restated, supplemented or otherwise modified,
being the "Credit Agreement"; the terms defined therein and not otherwise
defined herein being used herein as therein defined), by and among Company,
DIMAC Holdings, Inc., a Delaware corporation, the financial institutions listed
therein as Lenders, Credit Suisse First Boston, as Administrative Agent (in such
capacity, "Administrative Agent"), Credit Suisse First Boston, as Arranger,
Warburg Dillon Read LLC, as Syndication Agent and First Union National Bank, as
Documentation Agent.

         This Note is Company's "Swing Line Note" and is issued to amend and
restate without interruption or novation, all indebtedness evidenced by the
Swing Line Note (as defined in the Existing Credit Agreement) and is issued
pursuant to and entitled to the benefits of the Credit Agreement, to which
reference is hereby made for a more complete statement of the terms and
conditions under which the Swing Line Loans evidenced hereby were made and are
to be repaid.

         All payments of principal and interest in respect of this Note shall be
made in lawful money of the United States of America in same day funds at the
Funding and Payment Office or at such other place as shall be designated in
writing for such purpose in accordance with the terms of the Credit Agreement.

         Whenever any payment on this Note shall be stated to be due on a day
which is not a Business Day, such payment shall be made on the next succeeding
Business Day and such


                                     VIII-1

<PAGE>



extension of time shall be included in the computation of the payment of
interest on this Note.

         This Note is subject to mandatory prepayment as provided in subsection
2.4B(iii) of the Credit Agreement and to prepayment at the option of Company as
provided in subsection 2.4B(i) of the Credit Agreement.

         THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES.

         Upon the occurrence of an Event of Default, the unpaid balance of the
principal amount of this Note, together with all accrued and unpaid interest
thereon, may become, or may be declared to be, due and payable in the manner,
upon the conditions and with the effect provided in the Credit Agreement.

         This Note is entitled to the benefits of the Subsidiary Guaranty and
the Holdings Guaranty and is secured pursuant to the Collateral Documents.

         The terms of this Note are subject to amendment only in the manner
provided in the Credit Agreement.

         This Note is subject to restrictions on transfer or assignment as
provided in subsections 10.1 and 10.17 of the Credit Agreement.

         No reference herein to the Credit Agreement and no provision of this
Note or the Credit Agreement shall alter or impair the obligations of Company,
which are absolute and unconditional, to pay the principal of and interest on
this Note at the place, at the respective times, and in the currency herein
prescribed.

         Company promises to pay all costs and expenses, including reasonable
attorneys' fees, all as provided in subsection 10.2 of the Credit Agreement,
incurred in the collection and enforcement of this Note. Company and any
endorsers of this Note hereby consent to renewals and extensions of time at or
after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.


                  [Remainder of page intentionally left blank]



                                     VIII-2

<PAGE>




                  IN WITNESS WHEREOF, Company has caused this Note to be duly
executed and delivered by its officer thereunto duly authorized as of the date
and at the place first written above.

                                DIMAC CORPORATION


                                By:
                                   --------------------------------
                                   Name:
                                   Title:





                                     VIII-3

<PAGE>



                                                   TRANSACTIONS
                                                        ON
                                                  SWING LINE NOTE



<TABLE>
<CAPTION>
                                           Outstanding
          Amount of        Amount of       Principal
          Loan Made     Principal Paid      Balance        Notation
 Date     This Date        This Date       This Date        Made By
 ----     ---------     --------------     -----------     --------
<S>       <C>           <C>                <C>             <C>



</TABLE>



                                     VIII-4
<PAGE>



                                   EXHIBIT IX

                          [FORM OF SUBSIDIARY GUARANTY]

                               SUBSIDIARY GUARANTY



         This SUBSIDIARY GUARANTY is entered into as of June 26, 1998, by THE
UNDERSIGNED DIRECT AND INDIRECT SUBSIDIARIES of DMAC Acquisition Corp., a
Delaware corporation ("Company") (each such undersigned Subsidiary a "Guarantor"
and collectively, "Guarantors"; provided that after the Closing Date, Guarantors
shall be deemed to include any Additional Guarantors (as hereinafter defined)),
in favor of and for the benefit of CREDIT SUISSE FIRST BOSTON ("CSFB"), as agent
for and representative of (in such capacity herein called "Guarantied Party")
the financial institutions ("Lenders") party to the Credit Agreement referred to
below and any Interest Rate Exchangers (as hereinafter defined).


                                    RECITALS

         A. Company has entered into that certain Credit Agreement dated as of
June 26, 1998 (said Credit Agreement, as it may hereafter be amended, restated,
supplemented or otherwise modified from time to time, being the "Credit
Agreement"; capitalized terms defined therein and not otherwise defined herein
being used herein as therein defined) with DMAC Holdings, Inc., Lenders, CSFB,
as Administrative Agent, and CSFB, as Syndication Agent and Arranger.

         B. Company may from time to time enter, or may from time to time have
entered, into one or more Interest Rate Agreements (collectively, the "Lender
Interest Rate Agreements") with or one or more Lenders or their Affiliates (in
such capacity, collectively, "Interest Rate Exchangers") in accordance with the
terms of the Credit Agreement, and it is desired that the obligations of Company
under the Lender Interest Rate Agreements, including without limitation the
obligation of Company to make payments thereunder in the event of early
termination thereof (all such obligations being the "Interest Rate
Obligations"), together with all obligations of Company under the Credit
Agreement and the other Loan Documents, be guarantied hereunder.

         C. A portion of the proceeds of the Loans may be advanced to Guarantors
and thus the Guarantied Obligations (as hereinafter defined) are being incurred
for and will inure to the benefit of Guarantors (which benefits are hereby
acknowledged).

         D. It is a condition precedent to the making of the initial Loans under
the Credit Agreement that Company's obligations thereunder be guarantied by
Guarantors.

         E. Guarantors are willing irrevocably and unconditionally to guaranty
such



                                      IX-1

<PAGE>


obligations of Company.

         NOW, THEREFORE, based upon the foregoing and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, and
in order to induce Lenders and Guarantied Party to enter into the Credit
Agreement and to make Loans and other extensions of credit thereunder and to
induce Interest Rate Exchangers to enter into the Lender Interest Rate
Agreements, Guarantors hereby agree as follows:


                                   SECTION 1.
                                   DEFINITIONS

1.1      Certain Defined Terms.

         As used in this Guaranty, the following terms shall have the following
meanings unless the context otherwise requires:

                  "Beneficiaries" means Guarantied Party, Lenders and any
         Interest Rate Exchangers.

                  "Guarantied Obligations" has the meaning assigned to that term
         in subsection 2.1.

                  "Guaranty" means this Subsidiary Guaranty dated as of June 26,
         1998, as it may be amended, restated, supplemented or otherwise
         modified from time to time.

                  "payment in full", "paid in full" or any similar term means
         payment in full, in cash, of the Guarantied Obligations, including
         without limitation all principal, interest, costs, fees and expenses
         (including without limitation legal fees and expenses) of Beneficiaries
         as required under the Loan Documents and the Lender Interest Rate
         Agreements.

1.2      Interpretation.

         (a) References to "Sections" and "subsections" shall be to Sections and
subsections, respectively, of this Guaranty unless otherwise specifically
provided.

         (b) In the event of any conflict or inconsistency between the terms,
conditions and provisions of this Guaranty and the terms, conditions and
provisions of the Credit Agreement, the terms, conditions and provisions of this
Guaranty shall prevail.




                                      IX-2

<PAGE>



                                   SECTION 2.
                                  THE GUARANTY

2.1  Guaranty of the Guarantied Obligations.

         Subject to the provisions of subsection 2.2(a), Guarantors jointly and
severally hereby irrevocably and unconditionally guaranty the due and punctual
payment in full of all Guarantied Obligations when the same shall become due,
whether at stated maturity, by required prepayment, declaration, acceleration,
demand or otherwise (including amounts that would become due but for the
operation of the automatic stay under Section 362(a) of the Bankruptcy Code, 11
U.S.C. ss. 362(a)). The term "Guarantied Obligations" is used herein in its most
comprehensive sense and includes:

                  (a) any and all Obligations of Company and any and all
         Interest Rate Obligations, in each case now or hereafter made, incurred
         or created, whether absolute or contingent, liquidated or unliquidated,
         whether due or not due, and however arising under or in connection with
         the Credit Agreement and the other Loan Documents and the Lender
         Interest Rate Agreements, including those arising under successive
         borrowing transactions under the Credit Agreement which shall either
         continue the Obligations of Company or from time to time renew them
         after they have been satisfied and including interest which, but for
         the filing of a petition in bankruptcy with respect to Company, would
         have accrued on any Guarantied Obligations, whether or not a claim is
         allowed against Company for such interest in the related bankruptcy
         proceeding; and

                  (b) those expenses set forth in subsection 2.8 hereof.



                                     IX-3

<PAGE>


2.2      Limitation on Amount Guarantied; Contribution by Guarantors.

         (a) Anything contained in this Guaranty to the contrary
notwithstanding, if any Fraudulent Transfer Law (as hereinafter defined) is
determined by a court of competent jurisdiction to be applicable to the
obligations of any Guarantor under this Guaranty, the obligations of such
Guarantor hereunder shall be limited to a maximum aggregate amount equal to the
largest amount that would not render its obligations hereunder subject to
avoidance as a fraudulent transfer or conveyance under Section 548 of Title 11
of the United States Code or any applicable provisions of comparable state law
(collectively, the "Fraudulent Transfer Laws"), in each case after giving effect
to all other liabilities of such Guarantor, contingent or otherwise, that are
relevant under the Fraudulent Transfer Laws (specifically excluding, however,
any liabilities of such Guarantor (i) in respect of intercompany indebtedness to
Company or other affiliates of Company to the extent that such indebtedness
would be discharged in an amount equal to the amount paid by such Guarantor
hereunder and (ii) under any guaranty of Subordinated Indebtedness which
guaranty contains a limitation as to maximum amount similar to that set forth in
this subsection 2.2(a), pursuant to which the liability of such Guarantor
hereunder is included in the liabilities taken into account in determining such
maximum amount) and after giving effect as assets to the value (as determined
under the applicable provisions of the Fraudulent Transfer Laws) of any rights
to subrogation, reimbursement, indemnification or contribution of such Guarantor
pursuant to applicable law or pursuant to the terms of any agreement (including
without limitation any such right of contribution under subsection 2.2(b) or
under the Holdings Guaranty as contemplated by subsection 2.2(b)).

         (b) Guarantors under this Guaranty, and Holdings under the Holdings
Guaranty, together desire to allocate among themselves (collectively, the
"Contributing Guarantors"), in a fair and equitable manner, their obligations
arising under this Guaranty and the Holdings Guaranty. Accordingly, in the event
any payment or distribution is made on any date by any Guarantor under this
Guaranty or Holdings under the Holdings Guaranty (a "Funding Guarantor") that
exceeds its Fair Share (as defined below) as of such date, that Funding
Guarantor shall be entitled to a contribution from each of the other
Contributing Guarantors in the amount of such other Contributing Guarantor's
Fair Share Shortfall (as defined below) as of such date, with the result that
all such contributions will cause each Contributing Guarantor's Aggregate
Payments (as defined below) to equal its Fair Share as of such date. "Fair
Share" means, with respect to a Contributing Guarantor as of any date of
determination, an amount equal to (i) the ratio of (x) the Adjusted Maximum
Amount (as defined below) with respect to such Contributing Guarantor to (y) the
aggregate of the Adjusted Maximum Amounts with respect to all Contributing
Guarantors multiplied by (ii) the aggregate amount paid or distributed on or
before such date by all Funding Guarantors under this Guaranty and the Holdings
Guaranty in respect of the obligations guarantied. "Fair Share Shortfall" means,
with respect to a Contributing Guarantor as of any date of determination, the
excess, if any, of the Fair Share of such Contributing Guarantor over the
Aggregate Payments of such Contributing Guarantor. "Adjusted Maximum Amount"
means, with respect to a Contributing Guarantor as of any date of determination,
the maximum aggregate amount of the obligations of such Contributing Guarantor
under this Guaranty or Holdings under the Holdings Guaranty, as applicable,


                                     IX-4

<PAGE>


determined as of such date, in the case of any Guarantor, in accordance with
subsection 2.2(a); provided that, solely for purposes of calculating the
"Adjusted Maximum Amount" with respect to any Contributing Guarantor for
purposes of this subsection 2.2(b), any assets or liabilities of such
Contributing Guarantor arising by virtue of any rights to subrogation,
reimbursement or indemnification or any rights to or obligations of contribution
hereunder shall not be considered as assets or liabilities of such Contributing
Guarantor. "Aggregate Payments" means, with respect to a Contributing Guarantor
as of any date of determination, an amount equal to (i) the aggregate amount of
all payments and distributions made on or before such date by such Contributing
Guarantor in respect of this Guaranty or Holdings under the Holdings Guaranty
(including in respect of this subsection 2.2(b) or subsection 2.2 of the
Holdings Guaranty) minus (ii) the aggregate amount of all payments received on
or before such date by such Contributing Guarantor from the other Contributing
Guarantors as contributions under this subsection 2.2(b) or subsection 2.2 of
the Holdings Guaranty. The amounts payable as contributions hereunder or under
subsection 2.2 of the Holdings Guaranty shall be determined as of the date on
which the related payment or distribution is made by the applicable Funding
Guarantor. The allocation among Contributing Guarantors of their obligations as
set forth in this subsection 2.2(b) and subsection 2.2 of the Holdings Guaranty
shall not be construed in any way to limit the liability of any Contributing
Guarantor hereunder. Holdings is a third party beneficiary to the contribution
agreement set forth in subsection 2.2(b).

2.3      Payment by Guarantors; Application of Payments.

         Subject to the provisions of subsection 2.2(a), Guarantors hereby
jointly and severally agree, in furtherance of the foregoing and not in
limitation of any other right which any Beneficiary may have at law or in equity
against any Guarantor by virtue hereof, that upon the failure of Company to pay
any of the Guarantied Obligations when and as the same shall become due, whether
at stated maturity, by required prepayment, declaration, acceleration, demand or
otherwise (including amounts that would become due but for the operation of the
automatic stay under Section 362(a) of the Bankruptcy Code, 11 U.S.C. Section
362(a)), Guarantors will upon demand pay, or cause to be paid, in cash, to
Guarantied Party for the ratable benefit of Beneficiaries, an amount equal to
the sum of the unpaid principal amount of all Guarantied Obligations then due as
aforesaid, accrued and unpaid interest on such Guarantied Obligations (including
without limitation interest which, but for the filing of a petition in
bankruptcy with respect to Company, would have accrued on such Guarantied
Obligations, whether or not a claim is allowed against Company for such interest
in the related bankruptcy proceeding) and all other Guarantied Obligations then
owed to Beneficiaries as aforesaid. All such payments shall be applied promptly
from time to time by Guarantied Party as provided in subsection 2.4D of the
Credit Agreement.

                                     IX-5

<PAGE>


2.4      Liability of Guarantors Absolute.

         Each Guarantor agrees that its obligations hereunder are irrevocable,
absolute, independent and unconditional and shall not be affected by any
circumstance which constitutes a legal or equitable discharge of a guarantor or
surety other than payment in full of the Guarantied Obligations. In furtherance
of the foregoing and without limiting the generality thereof, each Guarantor
agrees as follows:

                  (a) This Guaranty is a guaranty of payment when due and not of
         collectibility.

                  (b) Guarantied Party may enforce this Guaranty upon the
         occurrence of an Event of Default under the Credit Agreement or the
         occurrence of an Early Termination Date (as defined in a Master
         Agreement or an Interest Rate Swap Agreement or Interest Rate and
         Currency Exchange Agreement in the form prepared by the International
         Swap and Derivatives Association Inc. or a similar event under any
         similar swap agreement) under any Lender Interest Rate Agreement
         (either such occurrence being an "Event of Default" for purposes of
         this Guaranty) notwithstanding the existence of any dispute between
         Company and any Beneficiary with respect to the existence of such Event
         of Default.

                  (c) The obligations of each Guarantor hereunder are
         independent of the obligations of Company under the Loan Documents or
         the Lender Interest Rate Agreements and the obligations of any other
         guarantor (including any other Guarantor) of the obligations of Company
         under the Loan Documents or the Lender Interest Rate Agreements, and a
         separate action or actions may be brought and prosecuted against such
         Guarantor whether or not any action is brought against Company or any
         of such other guarantors and whether or not Company is joined in any
         such action or actions.

                  (d) Payment by any Guarantor of a portion, but not all, of the
         Guarantied Obligations shall in no way limit, affect, modify or abridge
         any Guarantor's liability for any portion of the Guarantied Obligations
         which has not been paid. Without limiting the generality of the
         foregoing, if Guarantied Party is awarded a judgment in any suit
         brought to enforce any Guarantor's covenant to pay a portion of the
         Guarantied Obligations, such judgment shall not be deemed to release
         such Guarantor from its covenant to pay the portion of the Guarantied
         Obligations that is not the subject of such suit, and such judgment
         shall not, except to the extent satisfied by such Guarantor, limit,
         affect, modify or abridge any other Guarantor's liability hereunder in
         respect of the Guarantied Obligations.

                  (e) Any Beneficiary, upon such terms as it deems appropriate,
         without notice or demand and without affecting the validity or
         enforceability of this Guaranty or giving rise to any reduction,
         limitation, impairment, discharge or termination of any Guarantor's
         liability hereunder, from time to time may (i) renew, extend,
         accelerate, increase the rate of interest on, or otherwise change the
         time, place, manner or terms of payment of the


                                     IX-6

<PAGE>

         Guarantied Obligations, (ii) settle, compromise, release or discharge,
         or accept or refuse any offer of performance with respect to, or
         substitutions for, the Guarantied Obligations or any agreement relating
         thereto and/or subordinate the payment of the same to the payment of
         any other obligations; (iii) request and accept other guaranties of the
         Guarantied Obligations and take and hold security for the payment of
         this Guaranty or the Guarantied Obligations; (iv) release, surrender,
         exchange, substitute, compromise, settle, rescind, waive, alter,
         subordinate or modify, with or without consideration, any security for
         payment of the Guarantied Obligations, any other guaranties of the
         Guarantied Obligations, or any other obligation of any Person
         (including any other Guarantor) with respect to the Guarantied
         Obligations; (v) enforce and apply any security now or hereafter held
         by or for the benefit of such Beneficiary in respect of this Guaranty
         or the Guarantied Obligations and direct the order or manner of sale
         thereof, or exercise any other right or remedy that such Beneficiary
         may have against any such security, in each case as such Beneficiary in
         its discretion may determine consistent with the Credit Agreement or
         the applicable Lender Interest Rate Agreement and any applicable
         security agreement, including foreclosure on any such security pursuant
         to one or more judicial or nonjudicial sales, whether or not every
         aspect of any such sale is commercially reasonable, and even though
         such action operates to impair or extinguish any right of reimbursement
         or subrogation or other right or remedy of any Guarantor against
         Company or any security for the Guarantied Obligations; and (vi)
         exercise any other rights available to it under the Loan Documents or
         the Lender Interest Rate Agreements.

                  (f) This Guaranty and the obligations of Guarantors hereunder
         shall be valid and enforceable and shall not be subject to any
         reduction, limitation, impairment, discharge or termination for any
         reason (other than payment in full of the Guarantied Obligations),
         including without limitation the occurrence of any of the following,
         whether or not any Guarantor shall have had notice or knowledge of any
         of them: (i) any failure or omission to assert or enforce or agreement
         or election not to assert or enforce, or the stay or enjoining, by
         order of court, by operation of law or otherwise, of the exercise or
         enforcement of, any claim or demand or any right, power or remedy
         (whether arising under the Loan Documents the Lender Interest Rate
         Agreements, at law, in equity or otherwise) with respect to the
         Guarantied Obligations or any agreement relating thereto, or with
         respect to any other guaranty of or security for the payment of the
         Guarantied Obligations; (ii) any rescission, waiver, amendment or
         modification of, or any consent to departure from, any of the terms or
         provisions (including without limitation provisions relating to events
         of default) of the Credit Agreement, any of the other Loan Documents,
         any of the Lender Interest Rate Agreements or any agreement or
         instrument executed pursuant thereto, or of any other guaranty or
         security for the Guarantied Obligations, in each case whether or not in
         accordance with the terms of the Credit Agreement or such Loan
         Document, such Lender Interest Rate Agreement or any agreement relating
         to such other guaranty or security; (iii) the Guarantied Obligations,
         or any agreement relating thereto, at any time being found to be
         illegal, invalid or unenforceable in any respect; (iv) the application
         of payments received from any source (other than payments received
         pursuant to the other Loan Documents or any of the Lender Interest Rate
         Agreements or from the proceeds of any security for the Guarantied
         Obligations, except to the extent


                                     IX-7

<PAGE>


         such security also serves as collateral for indebtedness other than the
         Guarantied Obligations) to the payment of indebtedness other than the
         Guarantied Obligations, even though any Beneficiary might have elected
         to apply such payment to any part or all of the Guarantied Obligations;
         (v) any Beneficiary's consent to the change, reorganization or
         termination of the corporate structure or existence of Company or any
         of its Subsidiaries and to any corresponding restructuring of the
         Guarantied Obligations; (vi) any failure to perfect or continue
         perfection of a security interest in any collateral which secures any
         of the Guarantied Obligations; (vii) any defenses, set-offs or
         counterclaims which Company may allege or assert against any
         Beneficiary in respect of the Guarantied Obligations, including, but
         not limited to, failure of consideration, breach of warranty, payment,
         statute of frauds, statute of limitations, accord and satisfaction and
         usury; and (viii) any other act or thing or omission, or delay to do
         any other act or thing, which may or might in any manner or to any
         extent vary the risk of any Guarantor as an obligor in respect of the
         Guarantied Obligations.

2.5      Waivers by Guarantors.

         Each Guarantor hereby waives, for the benefit of Beneficiaries:

                  (a) any right to require any Beneficiary, as a condition of
         payment or performance by such Guarantor, to (i) proceed against
         Company, any other guarantor (including any other Guarantor) of the
         Guarantied Obligations or any other Person, (ii) proceed against or
         exhaust any security held from Company, any such other guarantor or any
         other Person, (iii) proceed against or have resort to any balance of
         any deposit account or credit on the books of any Beneficiary in favor
         of Company or any other Person, or (iv) pursue any other remedy in the
         power of any Beneficiary whatsoever;

                  (b) any defense arising by reason of the incapacity, lack of
         authority or any disability or other defense of Company including
         without limitation any defense based on or arising out of the lack of
         validity or the unenforceability of the Guarantied Obligations or any
         agreement or instrument relating thereto or by reason of the cessation
         of the liability of Company from any cause other than payment in full
         of the Guarantied Obligations;

                  (c) any defense based upon any statute or rule of law which
         provides that the obligation of a surety must be neither larger in
         amount nor in other respects more burdensome than that of the
         principal;

                  (d) any defense based upon any Beneficiary's errors or
         omissions in the administration of the Guarantied Obligations, except
         behavior which amounts to bad faith;

                  (e) (i) any principles or provisions of law, statutory or
         otherwise, which are or might be in conflict with the terms of this
         Guaranty and any legal or equitable discharge of such Guarantor's
         obligations hereunder, (ii) the benefit of any statute of


                                     IX-8

<PAGE>


         limitations affecting such Guarantor's liability hereunder or the
         enforcement hereof, (iii) any rights to set-offs, recoupments and
         counterclaims, and (iv) promptness, diligence and any requirement that
         any Beneficiary protect, secure, perfect or insure any security
         interest or lien or any property subject thereto;

                  (f) notices, demands, presentments, protests, notices of
         protest, notices of dishonor and notices of any action or inaction,
         including acceptance of this Guaranty, notices of default under the
         Credit Agreement, the Lender Interest Rate Agreements or any agreement
         or instrument related thereto, notices of any renewal, extension or
         modification of the Guarantied Obligations or any agreement related
         thereto, notices of any extension of credit to Company and notices of
         any of the matters referred to in subsection 2.4 and any right to
         consent to any thereof; and

                  (g) any defenses or benefits that may be derived from or
         afforded by law which limit the liability of or exonerate guarantors or
         sureties, or which may conflict with the terms of this Guaranty.

2.6      Guarantors' Rights of Subrogation, Contribution, Etc.

         Until the Guarantied Obligations have been paid in full and the
Commitments terminated, each Guarantor hereby waives any claim, right or remedy,
direct or indirect, that such Guarantor now has or may hereafter have against
Company or any of its assets in connection with this Guaranty or the performance
by such Guarantor of its obligations hereunder, in each case whether such claim,
right or remedy arises in equity, under contract, by statute, under common
law or otherwise and including, without limitation, (a) any right of
subrogation, reimbursement or indemnification that such Guarantor now has or may
hereafter have against Company, (b) any right to enforce, or to participate in,
any claim, right or remedy that any Beneficiary now has or may hereafter have
against Company, and (c) any benefit of, and any right to participate in, any
collateral or security now or hereafter held by any Beneficiary. In addition,
until the Guarantied Obligations shall have been paid in full and the
Commitments shall have terminated and all Letters of Credit shall have expired
or been cancelled, each Guarantor shall withhold exercise of any right of
contribution or such Guarantor may have against any other guarantor (including
any other Guarantor) of the Guarantied Obligations (including without limitation
any such right of contribution under subsection 2.2(b) or under the Holdings
Guaranty as contemplated by subsection 2.2(b)). Each Guarantor further agrees
that, to the extent the waiver or agreement to withhold the exercise of its
rights of subrogation, reimbursement, indemnification and contribution as set
forth herein is found by a court of competent jurisdiction to be void or
voidable for any reason, any rights of subrogation, reimbursement or
indemnification such Guarantor may have against Company or against any
collateral or security, and any rights of contribution such Guarantor may have
against any such other guarantor, shall be junior and subordinate to any rights
any Beneficiary may have against Company, to all right, title and interest any
Beneficiary may have in any such collateral or security, and to any right any
Beneficiary may have against such other guarantor. If any amount shall be paid
to any Guarantor on account of any such subrogation, reimbursement,
indemnification or contribution rights at any time when all Guarantied
Obligations shall not have been paid in full, such amount


                                     IX-9

<PAGE>


shall be held in trust for Guarantied Party on behalf of Beneficiaries and shall
forthwith be paid over to Guarantied Party for the benefit of Beneficiaries to
be credited and applied against the Guarantied Obligations, whether matured or
unmatured, in accordance with the terms hereof.


2.7      Subordination of Other Obligations.

         Any indebtedness of Company or any Guarantor now or hereafter held by
any Guarantor (the "Obligee Guarantor") is hereby subordinated in right of
payment to the Guarantied Obligations, and any such indebtedness collected or
received by the Obligee Guarantor after an Event of Default has occurred and is
continuing shall be held in trust for Guarantied Party on behalf of
Beneficiaries and shall forthwith be paid over to Guarantied Party for the
benefit of Beneficiaries to be credited and applied against the Guarantied
Obligations but without affecting, impairing or limiting in any manner the
liability of the Obligee Guarantor under any other provision of this Guaranty.

2.8  Expenses.

         Guarantors jointly and severally agree to pay, or cause to be paid, on
demand, and to save Beneficiaries harmless against liability for, any and all
costs and expenses (including fees and disbursements of counsel and allocated
costs of internal counsel) incurred or expended by any Beneficiary in connection
with the enforcement of or preservation of any rights under this Guaranty.





2.9      Continuing Guaranty.

         This Guaranty is a continuing guaranty and shall remain in effect until
all of the Guarantied Obligations shall have been paid in full and the
Commitments shall have terminated and all Letters of Credit shall have expired
or been cancelled. Each Guarantor hereby irrevocably waives any right to revoke
this Guaranty as to future transactions giving rise to any Guarantied
Obligations.

2.10     Authority of Guarantors or Company.

         It is not necessary for any Beneficiary to inquire into the capacity or
powers of any Guarantor or Company or the officers, directors or any agents
acting or purporting to act on behalf of any of them.



                                     IX-10

<PAGE>


2.11     Financial Condition of Company.

         Any Loans may be granted to Company or continued from time to time, and
any Lender Interest Rate Agreement may be entered into from time to time, in
each case without notice to or authorization from any Guarantor regardless of
the financial or other condition of Company at the time of any such grant or
continuation or at the time such Lender Interest Rate Agreement is entered into,
as the case may be. No Beneficiary shall have any obligation to disclose or
discuss with any Guarantor its assessment, or any Guarantor's assessment, of the
financial condition of Company. Each Guarantor has adequate means to obtain
information from Company on a continuing basis concerning the financial
condition of Company and its ability to perform its obligations under the Loan
Documents and the Lender Interest Rate Agreements, and each Guarantor assumes
the responsibility for being and keeping informed of the financial condition of
Company and of all circumstances bearing upon the risk of nonpayment of the
Guarantied Obligations. Each Guarantor hereby waives and relinquishes any duty
on the part of any Beneficiary to disclose any matter, fact or thing relating to
the business, operations or conditions of Company now known or hereafter known
by any Beneficiary.

2.12     Rights Cumulative.

         The rights, powers and remedies given to Beneficiaries by this Guaranty
are cumulative and shall be in addition to and independent of all rights, powers
and remedies given to Beneficiaries by virtue of any statute or rule of law or
in any of the other Loan Documents, any of the Lender Interest Rate Agreements
or any agreement between any Guarantor and any Beneficiary or Beneficiaries or
between Company and any Beneficiary or Beneficiaries. Any forbearance or failure
to exercise, and any delay by any Beneficiary in exercising, any right, power or
remedy hereunder shall not impair any such right, power or remedy or be
construed to be a waiver thereof, nor shall it preclude the further exercise of
any such right, power or remedy.

2.13     Bankruptcy; Post-Petition Interest; Reinstatement of Guaranty.

         (a) So long as any Guarantied Obligations remain outstanding, no
Guarantor shall, without the prior written consent of Guarantied Party acting
pursuant to the instructions of Requisite Obligees (as defined in subsection
3.14), commence or join with any other Person in commencing any bankruptcy,
reorganization or insolvency proceedings of or against Company. The obligations
of Guarantors under this Guaranty shall not be reduced, limited, impaired,
discharged, deferred, suspended or terminated by any proceeding, voluntary or
involuntary, involving the bankruptcy, insolvency, receivership, reorganization,
liquidation or arrangement of Company or by any defense which Company may have
by reason of the order, decree or decision of any court or administrative body
resulting from any such proceeding.

         (b) Each Guarantor acknowledges and agrees that any interest on any
portion of the Guarantied Obligations which accrues after the commencement of
any proceeding referred to in clause (a) above (or, if interest on any portion
of the Guarantied Obligations ceases to accrue by


                                     IX-11

<PAGE>


operation of law by reason of the commencement of said proceeding, such interest
as would have accrued on such portion of the Guarantied Obligations if said
proceedings had not been commenced) shall be included in the Guarantied
Obligations because it is the intention of Guarantors and Beneficiaries that the
Guarantied Obligations which are guarantied by Guarantors pursuant to this
Guaranty should be determined without regard to any rule of law or order which
may relieve Company of any portion of such Guarantied Obligations. Guarantors
will permit any trustee in bankruptcy, receiver, debtor in possession, assignee
for the benefit of creditors or similar person to pay Guarantied Party, or allow
the claim of Guarantied Party in respect of, any such interest accruing after
the date on which such proceeding is commenced.

         (c) In the event that all or any portion of the Guarantied Obligations
are paid by Company, the obligations of Guarantors hereunder shall continue and
remain in full force and effect or be reinstated, as the case may be, in the
event that all or any part of such payment(s) are rescinded or recovered
directly or indirectly from any Beneficiary as a preference, fraudulent transfer
or otherwise, and any such payments which are so rescinded or recovered shall
constitute Guarantied Obligations for all purposes under this Guaranty.

2.14     Notice of Events.

         As soon as any Guarantor obtains knowledge thereof, such Guarantor
shall give Guarantied Party written notice of any condition or event which has
resulted in a breach of or noncompliance with any term, condition or covenant
contained herein.

2.15     Set Off.

         In addition to any other rights any Beneficiary may have under law or
in equity, if any amount shall at any time be due and owing by any Guarantor to
any Beneficiary under this Guaranty, such Beneficiary is authorized at any time
or from time to time upon the occurrence and during the continuation of any
Event of Default, without notice (any such notice being hereby expressly
waived), to set off and to appropriate and to apply any and all deposits
(general or special, including, but not limited to, indebtedness evidenced by
certificates of deposit, whether matured or unmatured) and any other
indebtedness of such Beneficiary owing to such Guarantor and any other property
of such Guarantor held by any Beneficiary to or for the credit or the account of
such Guarantor against and on account of the Guarantied Obligations and
liabilities of such Guarantor to any Beneficiary under this Guaranty.


                                     IX-12

<PAGE>


2.16     Discharge of Guaranty Upon Sale of Guarantor.

         If all of the stock of any Guarantor or any of its successors in
interest under this Guaranty shall be sold or otherwise disposed of (including
by merger or consolidation) in an Asset Sale not prohibited by subsection 7.7 of
the Credit Agreement or otherwise consented to by Requisite Lenders, the
Guaranty of such Guarantor or such successor in interest, as the case may be,
hereunder shall automatically be discharged and released without any further
action by any Beneficiary or any other Person effective as of the time of such
Asset Sale; provided that, as a condition precedent to such discharge and
release, Guarantied Party shall have received evidence satisfactory to it that
arrangements satisfactory to it have been made for delivery to Guarantied Party
of the applicable Net Cash Proceeds.


                                   SECTION 3.
                                  MISCELLANEOUS

3.1      Survival of Warranties.

         All agreements, representations and warranties made herein shall
survive the execution and delivery of this Guaranty and the other Loan Documents
and the Lender Interest Rate Agreements and any increase in the Commitments
under the Credit Agreement.

3.2      Notices.

         Any notice or other communication herein required or permitted to be
given shall be in writing and may be personally served, telexed or sent by
telefacsimile or United States mail or courier and shall be deemed to have been
given when delivered in person or by courier service, or upon receipt of
telefacsimile or three Business Days after depositing it in the United States
mail with postage pre-paid and properly addressed; provided, notices to
Guarantied Party shall not be effective until received. For purposes hereof, the
address of each party hereto shall be as set forth under such party's name on
the signature pages hereof or, as to any party, such other address as shall be
designated by such party in a written notice delivered to the other parties
hereto.

3.3      Severability.

         In case any provision in or obligation under this Guaranty shall be
invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining provisions or obligations, or of such
provision or obligation in any other jurisdiction, shall not in any way be
affected or impaired thereby.



                                     IX-13

<PAGE>


3.4      Amendments and Waivers.

         No amendment, modification, termination or waiver of any provision of
this Guaranty, and no consent to any departure by any Guarantor therefrom, shall
in any event be effective without the written concurrence of Guarantied Party
and, in the case of any such amendment or modification, each Guarantor against
whom enforcement of such amendment or modification is sought. Any such waiver or
consent shall be effective only in the specific instance and for the specific
purpose for which it was given.

3.5      Headings.

         Section and subsection headings in this Guaranty are included herein
for convenience of reference only and shall not constitute a part of this
Guaranty for any other purpose or be given any substantive effect.

3.6      Applicable Law; Rules of Construction.

         THIS GUARANTY AND THE RIGHTS AND OBLIGATIONS OF GUARANTORS AND
BENEFICIARIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND
ENFORCED IN ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK
(INCLUDING WITHOUT LIMITATION SECTION 5-1401 OF THE GENERAL OBLIGATIONS LAW
OF THE STATE OF NEW YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.
The rules of construction set forth in subsection 1.3 of the Credit Agreement
shall be applicable to this Guaranty mutatis mutandis.

3.7      Successors and Assigns.

         This Guaranty is a continuing guaranty and shall be binding upon each
Guarantor and its respective successors and assigns. This Guaranty shall inure
to the benefit of Beneficiaries and their respective successors and assigns. No
Guarantor shall assign this Guaranty or any of the rights or obligations of such
Guarantor hereunder without the prior written consent of all Lenders. Any
Beneficiary may, without notice or consent, assign its interest in this Guaranty
in whole or in part. The terms and provisions of this Guaranty shall inure to
the benefit of any transferee or assignee of any Loan, and in the event of such
transfer or assignment the rights and privileges herein conferred upon such
Beneficiary shall automatically extend to and be vested in such transferee or
assignee, all subject to the terms and conditions hereof.


                                     IX-14

<PAGE>


3.8      Consent to Jurisdiction and Service of Process.

         ALL JUDICIAL PROCEEDINGS BROUGHT AGAINST ANY GUARANTOR ARISING OUT OF
OR RELATING TO THIS GUARANTY, OR ANY OBLIGATIONS HEREUNDER, MAY BE BROUGHT IN
ANY STATE OR FEDERAL COURT OF COMPETENT JURISDICTION IN THE STATE, COUNTY AND
CITY OF NEW YORK. BY EXECUTING AND DELIVERING THIS GUARANTY, EACH GUARANTOR, FOR
ITSELF AND IN CONNECTION WITH ITS PROPERTIES, IRREVOCABLY (I) ACCEPTS GENERALLY
AND UNCONDITIONALLY THE NONEXCLUSIVE JURISDICTION AND VENUE OF SUCH COURTS; (II)
WAIVES ANY DEFENSE OF FORUM NON CONVENIENS; (III) AGREES THAT SERVICE OF ALL
PROCESS IN ANY SUCH PROCEEDING IN ANY SUCH COURT MAY BE MADE BY REGISTERED OR
CERTIFIED MAIL, RETURN RECEIPT REQUESTED, TO SUCH GUARANTOR AT ITS ADDRESS
PROVIDED IN ACCORDANCE WITH SUBSECTION 3.2; (IV) AGREES THAT SERVICE AS PROVIDED
IN CLAUSE (III) ABOVE IS SUFFICIENT TO CONFER PERSONAL JURISDICTION OVER SUCH
GUARANTOR IN ANY SUCH PROCEEDING IN ANY SUCH COURT, AND OTHERWISE CONSTITUTES
EFFECTIVE AND BINDING SERVICE IN EVERY RESPECT; (V) AGREES THAT BENEFICIARIES
RETAIN THE RIGHT TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO
BRING PROCEEDINGS AGAINST SUCH GUARANTOR IN THE COURTS OF ANY OTHER
JURISDICTION; AND (VI) AGREES THAT THE PROVISIONS OF THIS SUBSECTION 3.8
RELATING TO JURISDICTION AND VENUE SHALL BE BINDING AND ENFORCEABLE TO THE
FULLEST EXTENT PERMISSIBLE UNDER NEW YORK GENERAL OBLIGATIONS LAW SECTION 5-1402
OR OTHERWISE.


                                     IX-15

<PAGE>


3.9      Waiver of Trial by Jury.

         EACH GUARANTOR AND, BY ITS ACCEPTANCE OF THE BENEFITS HEREOF, EACH
BENEFICIARY HEREBY AGREES TO WAIVE ITS RESPECTIVE RIGHTS TO A JURY TRIAL OF ANY
CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF THIS GUARANTY. The scope
of this waiver is intended to be all encompassing of any and all disputes that
may be filed in any court and that relate to the subject matter of this
transaction, including without limitation contract claims, tort claims, breach
of duty claims and all other common law and statutory claims. Each Guarantor
and, by its acceptance of the benefits hereof, each Beneficiary (i) acknowledges
that this waiver is a material inducement for such Guarantor and Beneficiaries
to enter into a business relationship, that such Guarantor and Beneficiaries
have already relied on this waiver in entering into this Guaranty or accepting
the benefits thereof, as the case may be, and that each will continue to rely on
this waiver in their related future dealings and (ii) further warrants and
represents that each has reviewed this waiver with its legal counsel, and that
each knowingly and voluntarily waives its jury trial rights following
consultation with legal counsel. THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY
NOT BE MODIFIED EITHER ORALLY OR IN WRITING (OTHER THAN BY A MUTUAL WRITTEN
WAIVER SPECIFICALLY REFERRING TO THIS SUBSECTION 3.9 AND EXECUTED BY GUARANTIED
PARTY AND EACH GUARANTOR), AND THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT
AMENDMENTS, RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS GUARANTY. In the
event of litigation, this Guaranty may be filed as a written consent to a trial
by the court.

3.10     No Other Writing.

         This writing is intended by Guarantors and Beneficiaries as the final
expression of this Guaranty and is also intended as a complete and exclusive
statement of the terms of their agreement with respect to the matters covered
hereby. No course of dealing, course of performance or trade usage, and no parol
evidence of any nature, shall be used to supplement or modify any terms of this
Guaranty. There are no conditions to the full effectiveness of this Guaranty.

3.11     Further Assurances.

         At any time or from time to time, upon the request of Guarantied Party,
Guarantors shall execute and deliver such further documents and do such other
acts and things as Guarantied Party may reasonably request in order to effect
fully the purposes of this Guaranty.


                                     IX-16

<PAGE>


3.12     Additional Guarantors.

         The initial Guarantors hereunder shall be such of the Subsidiaries of
Company as are signatories hereto on the date hereof. From time to time
subsequent to the date hereof, additional Subsidiaries of Company may become
parties hereto, as additional Guarantors (each an "Additional Guarantor"), by
executing a counterpart of this Guaranty. Upon delivery of any such counterpart
to Administrative Agent, notice of which is hereby waived by Guarantors, each
such Additional Guarantor shall be a Guarantor and shall be as fully a party
hereto as if such Additional Guarantor were an original signatory hereof. Each
Guarantor expressly agrees that its obligations arising hereunder shall not be
affected or diminished by the addition or release of any other Guarantor
hereunder, nor by any election of Administrative Agent not to cause any
Subsidiary of Company to become an Additional Guarantor hereunder. This Guaranty
shall be fully effective as to any Guarantor that is or becomes a party hereto
regardless of whether any other Person becomes or fails to become or ceases to
be a Guarantor hereunder.

3.13     Counterparts; Effectiveness.

         This Guaranty may be executed in any number of counterparts and by the
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed to be an original for all purposes; but
all such counterparts together shall constitute but one and the same instrument.
This Guaranty shall become effective as to each Guarantor upon the execution of
a counterpart hereof by such Guarantor (whether or not a counterpart hereof
shall have been executed by any other Guarantor) and receipt by Guarantied Party
of written or telephonic notification of such execution and authorization of
delivery thereof.


                                     IX-17
<PAGE>


3.14     Guarantied Party as Agent.

         (a) Guarantied Party has been appointed to act as Guarantied Party
hereunder by Lenders and, by their acceptance of the benefits hereof, Interest
Rate Exchangers. Guarantied Party shall be obligated, and shall have the right
hereunder, to make demands, to give notices, to exercise or refrain from
exercising any rights, and to take or refrain from taking any action, solely in
accordance with this Guaranty and the Credit Agreement; provided that Guarantied
Party shall exercise, or refrain from exercising, any remedies hereunder in
accordance with the instructions of (i) Requisite Lenders or (ii) after payment
in full of all Obligations under the Credit Agreement and the other Loan
Documents, the cancellation or expiration of all the Letters of Credit and the
termination of the Commitments, the holders of a majority of the aggregate
notional amount (or, with respect to any Lender Interest Rate Agreement that has
been terminated in accordance with its terms, the amount then due and payable
(exclusive of expenses and similar payments but including any early termination
payments then due) under such Lender Interest Rate Agreement) under all Lender
Interest Rate Agreements (Requisite Lenders or, if applicable, such holders
being referred to herein as "Requisite Obligees"). In furtherance of the
foregoing provisions of this subsection 3.14, each Interest Rate Exchanger, by
its acceptance of the benefits hereof, agrees that it shall have no right
individually to enforce this Guaranty, it being understood and agreed by such
Interest Rate Exchanger that all rights and remedies hereunder may be exercised
solely by Guarantied Party for the benefit of Beneficiaries in accordance with
the terms of this subsection 3.14.

         (b) Guarantied Party shall at all times be the same Person that is
Administrative under the Credit Agreement. Written notice of resignation by
Administrative Agent pursuant to subsection 9.5 of the Credit Agreement shall
also constitute notice of resignation as Guarantied Party under this Guaranty;
removal of Administrative Agent pursuant to subsection 9.5 of the Credit
Agreement shall also constitute removal as Guarantied Party under this Guaranty;
and appointment of a successor Administrative Agent pursuant to subsection 9.5
of the Credit Agreement shall also constitute appointment of a successor
Guarantied Party under this Guaranty. Upon the acceptance of any appointment as
Administrative Agent under subsection 9.5 of the Credit Agreement by a successor
Administrative Agent, that successor Administrative Agent shall thereupon
succeed to and become vested with all the rights, powers, privileges and duties
of the retiring or removed Guarantied Party under this Guaranty, and the
retiring or removed Guarantied Party under this Guaranty shall promptly (i)
transfer to such successor Guarantied Party all sums held hereunder, together
with all records and other documents necessary or appropriate in connection with
the performance of the duties of the successor Guarantied Party under this
Guaranty, and (ii) take such other actions as may be necessary or appropriate in
connection with the assignment to such successor Guarantied Party of the rights
created hereunder, whereupon such retiring or removed Guarantied Party shall be
discharged from its duties and obligations under this Guaranty. After any
retiring or removed Guarantied Party's resignation or removal hereunder as
Guarantied Party, the provisions of this Guaranty shall inure to its benefit as
to any actions taken or omitted to be taken by it under this Guaranty while it
was Guarantied Party hereunder.


                                     IX-18

<PAGE>




                  [Remainder of page intentionally left blank]





                                     IX-19

<PAGE>


         IN WITNESS WHEREOF, each of the undersigned Guarantors has caused this
Guaranty to be duly executed and delivered by its officer thereunto duly
authorized as of the date first written above.

                               Each of the entities listed on Schedule
                               A annexed hereto



                               By:
                                   ------------------------------------
                                   on behalf of each of the entities listed on
Schedule A annexed hereto
                                              Name:
                                              Title:

                                         Notice Address:

                                         See Schedule A


                                     IX-20


<PAGE>

                                   Schedule A


Name                                        Notice Address for each Guarantor
- ----                                        ---------------------------------
DIMAC Marketing Corporation                 c/o AmeriComm Holdings, Inc.
Palm Coast Data Inc.                        5775 Peachtree Rd.
The McClure Group Inc.                      Dunwoody, Suite C150
Wilcox & Associates Inc.                    Atlanta, Ga 30342
MBS/Multimode Inc.                          Attn: Neil Gordon
DIMAC Direct Inc.


                                     IX-21


<PAGE>

         IN WITNESS WHEREOF, the undersigned Additional Guarantor has caused
this Guaranty to be duly executed and delivered by its officer thereunto duly
authorized as of ______________, [199_] [200_].

                                     [NAME OF ADDITIONAL GUARANTOR]


                                     By:
                                        ----------------------------------
                                         Name:
                                         Title:

                                     Notice Address:

                                     ------------------------------

                                     ------------------------------

                                     ------------------------------

                                     ------------------------------



                                     IX-22


<PAGE>

                                    EXHIBIT X

                           [FORM OF HOLDINGS GUARANTY]

                                HOLDINGS GUARANTY


                  This HOLDINGS GUARANTY is entered into as of June 26, 1998 by
DMAC HOLDINGS, INC., a Delaware corporation ("Guarantor"), in favor of and for
the benefit of CREDIT SUISSE FIRST BOSTON, as agent for and representative of
(in such capacity herein called "Guarantied Party") the financial institutions
("Lenders") party to the Credit Agreement referred to below and any Interest
Rate Exchangers (as hereinafter defined), and, subject to subsection 3.12, for
the benefit of the other Beneficiaries (as hereinafter defined).

                                    RECITALS

                  A. DMAC Acquisition Corp., a Delaware corporation and a
wholly-owned subsidiary of Guarantor ("Company"), has entered into that certain
Credit Agreement dated as of June 26, 1998 with Guarantied Party, as
Administrative Agent, Syndication Agent and Arranger, and Lenders (said Credit
Agreement, as it may hereafter be amended, supplemented or otherwise modified
from time to time, being the "Credit Agreement"; capitalized terms defined
therein and not otherwise defined herein being used herein as therein defined).

                  B. Company may from time to time enter, or may from time to
time have entered into, one or more Interest Rate Agreements (collectively, the
"Lender Interest Rate Agreements") with or one or more Lenders (in such
capacity, collectively, "Interest Rate Exchangers") in accordance with the terms
of the Credit Agreement, and it is desired that the obligations of Company under
the Lender Interest Rate Agreements, including without limitation the obligation
of Company to make payments thereunder in the event of early termination thereof
(all such obligations being the "Interest Rate Obligations"), together with all
obligations of Company under the Credit Agreement and the other Loan Documents,
be guarantied hereunder.

                  C. It is a condition precedent to the making of the initial
Loans under the Credit Agreement that Company's obligations thereunder be
guarantied by Guarantor.

                  D. Guarantor is willing irrevocably and unconditionally to
guaranty such obligations of Company.

                  NOW, THEREFORE, based upon the foregoing and other good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, and in order to induce Lenders and Guarantied Party to enter into
the Credit Agreement and to make Loans and other extensions of credit thereunder
and to induce Interest Rate Exchangers to enter into the Lender Interest Rate
Agreements, Guarantor hereby agrees as follows:






                                       X-1

<PAGE>



SECTION 1.  DEFINITIONS

         1.1 Certain Defined Terms. As used in this Guaranty, the following
terms shall have the following meanings unless the context otherwise requires:

                  "Beneficiaries" means Guarantied Party, Lenders and any
         Interest Rate Exchangers.

                  "Guarantied Obligations" has the meaning assigned to that term
         in subsection 2.1.

                  "Guaranty" means this Holdings Guaranty dated as of June 26,
         1998, as it may be amended, restated, supplemented or otherwise
         modified from time to time.

                  "payment in full", "paid in full" or any similar term means
         payment in full, in cash, of the Guarantied Obligations, including
         without limitation all principal, interest, costs, fees and expenses
         (including, without limitation, legal fees and expenses) of
         Beneficiaries as required under the Loan Documents and the Lender
         Interest Rate Agreements.

         1.2      Interpretation.

                  (a) References to "Sections" and "subsections" shall be to
         Sections and subsections, respectively, of this Guaranty unless
         otherwise specifically provided.

                  (b) In the event of any conflict or inconsistency between the
         terms, conditions and provisions of this Guaranty and the terms,
         conditions and provisions of the Credit Agreement, the terms,
         conditions and provisions of this Guaranty shall prevail.

SECTION 2.  THE GUARANTY

         2.1 Guaranty of the Guarantied Obligations. Guarantor hereby
irrevocably and unconditionally guaranties, as primary obligor and not merely as
surety, the due and punctual payment in full of all Guarantied Obligations when
the same shall become due, whether at stated maturity, by required prepayment,
declaration, acceleration, demand or otherwise (including amounts that would
become due but for the operation of the automatic stay under Section 362(a) of
the Bankruptcy Code, 11 U.S.C. ss. 362(a)). The term "Guarantied Obligations" is
used herein in its most comprehensive sense and includes:

                  (a) any and all Obligations of Company and any and all
         Interest Rate Obligations, in each case now or hereafter made, incurred
         or created, whether absolute or contingent, liquidated or unliquidated,
         whether due or not due, and however arising under or in connection with
         the Credit Agreement and the other Loan Documents and the Lender
         Interest Rate Agreements, including those arising under successive
         borrowing transactions under the Credit Agreement which shall either
         continue the Obligations of Company or from time to time renew them
         after they have been satisfied and including



                                       X-2

<PAGE>



         interest which, but for the filing of a petition in bankruptcy with
         respect to Company, would have accrued on any Guarantied Obligations,
         whether or not a claim is allowed against Company for such interest in
         the related bankruptcy proceeding; and

                  (b) those expenses set forth in subsection 2.9 hereof.

         2.2 Contribution by Guarantor. Guarantor under this Guaranty, and each
Subsidiary Guarantor under the Subsidiary Guaranty, together desire to allocate
among themselves (collectively, the "Contributing Guarantors"), in a fair and
equitable manner, their obligations arising under this Guaranty and the
Subsidiary Guaranty. Accordingly, in the event any payment or distribution is
made on any date by Guarantor under this Guaranty or a Subsidiary Guarantor
under the Subsidiary Guaranty (a "Funding Guarantor") that exceeds its Fair
Share (as defined below) as of such date, that Funding Guarantor shall be
entitled to a contribution from each of the other Contributing Guarantors in the
amount of such other Contributing Guarantor's Fair Share Shortfall (as defined
below) as of such date, with the result that all such contributions will cause
each Contributing Guarantor's Aggregate Payments (as defined below) to equal its
Fair Share as of such date. "Fair Share" means, with respect to a Contributing
Guarantor as of any date of determination, an amount equal to (i) the ratio of
(x) the Fair Share Contribution Amount (as defined below) with respect to such
Contributing Guarantor to (y) the aggregate of the Fair Share Contribution
Amounts with respect to all Contributing Guarantors multiplied by (ii) the
aggregate amount paid or distributed on or before such date by all Funding
Guarantors under this Guaranty and the Subsidiary Guaranty in respect of the
obligations guarantied. "Fair Share Shortfall" means, with respect to a
Contributing Guarantor as of any date of determination, the excess, if any, of
the Fair Share of such Contributing Guarantor over the Aggregate Payments of
such Contributing Guarantor. "Fair Share Contribution Amount" means, with
respect to a Contributing Guarantor as of any date of determination, the maximum
aggregate amount of the obligations of such Contributing Guarantor under this
Guaranty or the Subsidiary Guaranty, as applicable, that would not render its
obligations hereunder or thereunder subject to avoidance as a fraudulent
transfer or conveyance under Section 548 of Title 11 of the United States Code
or any applicable provisions of comparable state law; provided that, solely for
purposes of calculating the "Fair Share Contribution Amount" with respect to any
Contributing Guarantor for purposes of this subsection 2.2, any assets or
liabilities of such Contributing Guarantor arising by virtue of any rights to
subrogation, reimbursement or indemnification or any rights to or obligations of
contribution hereunder or under subsection 2.2(b) of the Subsidiary Guaranty
shall not be considered as assets or liabilities of such Contributing Guarantor.
"Aggregate Payments" means, with respect to a Contributing Guarantor as of any
date of determination, an amount equal to (i) the aggregate amount of all
payments and distributions made on or before such date by such Contributing
Guarantor in respect of this Guaranty or the Subsidiary Guaranty, as applicable
(including, without limitation, in respect of this subsection 2.2 or subsection
2.2(b) of the Subsidiary Guaranty), minus (ii) the aggregate amount of all
payments received on or before such date by such Contributing Guarantor from the
other Contributing Guarantors as contributions under this subsection 2.2 or
subsection 2.2(b) of the Subsidiary Guaranty. The amounts payable as
contributions hereunder and under subsection 2.2(b) of the Subsidiary Guaranty
shall be determined as of the date on which the related payment or distribution
is made by the applicable Funding Guarantor. The allocation among Contributing
Guarantors of their obligations as set forth in this



                                       X-3

<PAGE>



subsection 2.2 and subsection 2.2(b) of the Subsidiary Guaranty shall not be
construed in any way to limit the liability of any Contributing Guarantor
hereunder or under the Subsidiary Guaranty. Each Subsidiary Guarantor is a third
party beneficiary to the contribution agreement set forth in this subsection
2.2.

         2.3 Payment by Guarantor; Application of Payments. Guarantor hereby
agrees, in furtherance of the foregoing and not in limitation of any other right
which any Beneficiary may have at law or in equity against Guarantor by virtue
hereof, that upon the failure of Company to pay any of the Guarantied
Obligations when and as the same shall become due, whether at stated maturity,
by required prepayment, declaration, acceleration, demand or otherwise
(including amounts that would become due but for the operation of the automatic
stay under Section 362(a) of the Bankruptcy Code, 11 U.S.C. ss. 362(a)),
Guarantor will upon demand pay, or cause to be paid, in cash, to Guarantied
Party for the ratable benefit of Beneficiaries, an amount equal to the sum of
the unpaid principal amount of all Guarantied Obligations then due as aforesaid,
accrued and unpaid interest on such Guarantied Obligations (including, without
limitation, interest which, but for the filing of a petition in bankruptcy with
respect to Company, would have accrued on such Guarantied Obligations, whether
or not a claim is allowed against Company for such interest in the related
bankruptcy proceeding) and all other Guarantied Obligations then owed to
Beneficiaries as aforesaid. All such payments shall be applied promptly from
time to time by Guarantied Party as provided in subsection 2.4D of the Credit
Agreement.

         2.4 Liability of Guarantor Absolute. Guarantor agrees that its
obligations hereunder are irrevocable, absolute, independent and unconditional
and shall not be affected by any circumstance which constitutes a legal or
equitable discharge of a guarantor or surety other than payment in full of the
Guarantied Obligations. In furtherance of the foregoing and without limiting the
generality thereof, Guarantor agrees as follows:

                  (a) This Guaranty is a guaranty of payment when due and not of
         collectibility.

                  (b) Guarantied Party may enforce this Guaranty upon the
         occurrence of an Event of Default under the Credit Agreement or the
         occurrence of an Early Termination Date (as defined in a Master
         Agreement or an Interest Rate Swap Agreement or Interest Rate and
         Currency Exchange Agreement in the form prepared by the International
         Swap and Derivatives Association Inc. or a similar event under any
         similar swap agreement) under any Lender Interest Rate Agreement
         (either such occurrence being an "Event of Default" for purposes of
         this Agreement) notwithstanding the existence of any dispute between
         Company and any Beneficiary with respect to the existence of such Event
         of Default.

                  (c) The obligations of Guarantor hereunder are independent of
         the obligations of Company under the Loan Documents or the Lender
         Interest Rate Agreements and the obligations of any other guarantor
         (including any Subsidiary Guarantor) of the obligations of Company
         under the Loan Documents or the Lender Interest Rate Agreements, and a
         separate action or actions may be brought and prosecuted against
         Guarantor whether or not any action is brought against Company or any
         of such other guarantors and whether



                                       X-4

<PAGE>


         or not Company is joined in any such action or actions.

                  (d) Guarantor's payment of a portion, but not all, of the
         Guarantied Obligations shall in no way limit, affect, modify or abridge
         Guarantor's liability for any portion of the Guarantied Obligations
         which has not been paid. Without limiting the generality of the
         foregoing, if Guarantied Party is awarded a judgment in any suit
         brought to enforce Guarantor's covenant to pay a portion of the
         Guarantied Obligations, such judgment shall not be deemed to release
         Guarantor from its covenant to pay the portion of the Guarantied
         Obligations that is not the subject of such suit.

                  (e) Any Beneficiary, upon such terms as it deems appropriate,
         without notice or demand and without affecting the validity or
         enforceability of this Guaranty or giving rise to any reduction,
         limitation, impairment, discharge or termination of Guarantor's
         liability hereunder, from time to time may (i) renew, extend,
         accelerate, increase the rate of interest on, or otherwise change the
         time, place, manner or terms of payment of the Guarantied Obligations,
         (ii) settle, compromise, release or discharge, or accept or refuse any
         offer of performance with respect to, or substitutions for, the
         Guarantied Obligations or any agreement relating thereto and/or
         subordinate the payment of the same to the payment of any other
         obligations; (iii) request and accept other guaranties of the
         Guarantied Obligations and take and hold security for the payment of
         this Guaranty or the Guarantied Obligations; (iv) release, surrender,
         exchange, substitute, compromise, settle, rescind, waive, alter,
         subordinate or modify, with or without consideration, any security for
         payment of the Guarantied Obligations, any other guaranties (including
         the Subsidiary Guaranty) of the Guarantied Obligations, or any other
         obligation of any Person with respect to the Guarantied Obligations;
         (v) enforce and apply any security now or hereafter held by or for the
         benefit of such Beneficiary in respect of this Guaranty or the
         Guarantied Obligations and direct the order or manner of sale thereof,
         or exercise any other right or remedy that such Beneficiary may have
         against any such security, in each case as such Beneficiary in its
         discretion may determine consistent with the Credit Agreement or the
         applicable Lender Interest Rate Agreement and any applicable security
         agreement, including foreclosure on any such security pursuant to one
         or more judicial or nonjudicial sales, whether or not every aspect of
         any such sale is commercially reasonable, and even though such action
         operates to impair or extinguish any right of reimbursement or
         subrogation or other right or remedy of Guarantor against Company or
         any security for the Guarantied Obligations; and (vi) exercise any
         other rights available to it under the Loan Documents or the Lender
         Interest Rate Agreements.

                  (f) This Guaranty and the obligations of Guarantor hereunder
         shall be valid and enforceable and shall not be subject to any
         reduction, limitation, impairment, discharge or termination for any
         reason (other than payment in full of the Guarantied Obligations),
         including without limitation the occurrence of any of the following,
         whether or not Guarantor shall have had notice or knowledge of any of
         them: (i) any failure or omission to assert or enforce or agreement or
         election not to assert or enforce, or the stay or enjoining, by order
         of court, by operation of law or otherwise, of the exercise or
         enforcement of, any claim or demand or any right, power or remedy
         (whether arising under the Loan Documents or the Lender Interest Rate
         Agreements, at law, in equity or



                                       X-5

<PAGE>


         otherwise) with respect to the Guarantied Obligations or any agreement
         relating thereto, or with respect to the Subsidiary Guaranty or any
         other guaranty of or security for the payment of the Guarantied
         Obligations; (ii) any rescission, waiver, amendment or modification of,
         or any consent to departure from, any of the terms or provisions
         (including without limitation provisions relating to events of default)
         of the Credit Agreement, any of the other Loan Documents, any of the
         Lender Interest Rate Agreements or any agreement or instrument executed
         pursuant thereto, or of the Subsidiary Guaranty or any other guaranty
         or security for the Guarantied Obligations, in each case whether or not
         in accordance with the terms of the Credit Agreement or such Loan
         Document, such Lender Interest Rate Agreement or any agreement relating
         to the Subsidiary Guaranty or such other guaranty or security; (iii)
         the Guarantied Obligations, or any agreement relating thereto, at any
         time being found to be illegal, invalid or unenforceable in any
         respect; (iv) the application of payments received from any source
         (other than payments received pursuant to the other Loan Documents or
         any of the Lender Interest Rate Agreements or from the proceeds of any
         security for the Guarantied Obligations, except to the extent such
         security also serves as collateral for indebtedness other than the
         Guarantied Obligations) to the payment of indebtedness other than the
         Guarantied Obligations, even though any Beneficiary might have elected
         to apply such payment to any part or all of the Guarantied Obligations;
         (v) any Beneficiary's consent to the change, reorganization or
         termination of the corporate structure or existence of Company or any
         of its Subsidiaries and to any corresponding restructuring of the
         Guarantied Obligations; (vi) any failure to perfect or continue
         perfection of a security interest in any collateral which secures any
         of the Guarantied Obligations; (vii) any defenses, set-offs or
         counterclaims which Company may allege or assert against any
         Beneficiary in respect of the Guarantied Obligations, including, but
         not limited to, failure of consideration, breach of warranty, payment,
         statute of frauds, statute of limitations, accord and satisfaction and
         usury; and (viii) any other act or thing or omission, or delay to do
         any other act or thing, which may or might in any manner or to any
         extent vary the risk of Guarantor as an obligor in respect of the
         Guarantied Obligations.

         2.5      Waivers by Guarantor.  Guarantor hereby waives, for the
benefit of Beneficiaries:

                  (a) any right to require any Beneficiary, as a condition of
         payment or performance by Guarantor, to (i) proceed against Company,
         any other guarantor (including any Subsidiary Guarantor) of the
         Guarantied Obligations or any other Person, (ii) proceed against or
         exhaust any security held from Company, any such other guarantor or any
         other Person, (iii) proceed against or have resort to any balance of
         any deposit account or credit on the books of any Beneficiary in favor
         of Company or any other Person, or (iv) pursue any other remedy in the
         power of any Beneficiary whatsoever;

                  (b) any defense arising by reason of the incapacity, lack of
         authority or any disability or other defense of Company including,
         without limitation, any defense based on or arising out of the lack of
         validity or the unenforceability of the Guarantied Obligations or any
         agreement or instrument relating thereto or by reason of the cessation
         of the liability of Company from any cause other than payment in full
         of the Guarantied


                                       X-6

<PAGE>


         Obligations;

                  (c) any defense based upon any statute or rule of law which
         provides that the obligation of a surety must be neither larger in
         amount nor in other respects more burdensome than that of the
         principal;

                  (d) any defense based upon any Beneficiary's errors or
         omissions in the administration of the Guarantied Obligations, except
         behavior which amounts to bad faith;

                  (e) (i) any principles or provisions of law, statutory or
         otherwise, which are or might be in conflict with the terms of this
         Guaranty and any legal or equitable discharge of Guarantor's
         obligations hereunder, (ii) the benefit of any statute of limitations
         affecting Guarantor's liability hereunder or the enforcement hereof,
         (iii) any rights to set-offs, recoupments and counterclaims, and (iv)
         promptness, diligence and any requirement that any Beneficiary protect,
         secure, perfect or insure any security interest or lien or any property
         subject thereto;

                  (f) notices, demands, presentments, protests, notices of
         protest, notices of dishonor and notices of any action or inaction,
         including acceptance of this Guaranty, notices of default under the
         Credit Agreement, the Lender Interest Rate Agreements or any agreement
         or instrument related thereto, notices of any renewal, extension or
         modification of the Guarantied Obligations or any agreement related
         thereto, notices of any extension of credit to Company and notices of
         any of the matters referred to in subsection 2.4 and any right to
         consent to any thereof; and

                  (g) any defenses or benefits that may be derived from or
         afforded by law which limit the liability of or exonerate guarantors or
         sureties, or which may conflict with the terms of this Guaranty.

         2.7 Guarantor's Rights of Subrogation, Contribution, Etc. Guarantor
hereby waives any claim, right or remedy, direct or indirect, that Guarantor now
has or may hereafter have against Company or any of its assets in connection
with this Guaranty or the performance by Guarantor of its obligations hereunder,
in each case whether such claim, right or remedy arises in equity, under
contract, by statute, under common law or otherwise and including, without
limitation, (a) any right of subrogation, reimbursement or indemnification that
Guarantor now has or may hereafter have against Company, (b) any right to
enforce, or to participate in, any claim, right or remedy that any Beneficiary
now has or may hereafter have against Company, and (c) any benefit of, and any
right to participate in, any collateral or security now or hereafter held by any
Beneficiary. In addition, until the Guarantied Obligations shall have been
indefeasibly paid in full and the Commitments shall have terminated and all
Letters of Credit shall have expired or been cancelled, Guarantor shall withhold
exercise of any right of contribution Guarantor may have against any other
guarantor of the Guarantied Obligations. Guarantor further agrees that, to the
extent the waiver or agreement to withhold the exercise of its rights of
subrogation, reimbursement, indemnification and contribution as set forth herein
is found by a court of competent jurisdiction to be void or voidable for any
reason, any rights of




                                       X-7

<PAGE>



subrogation, reimbursement or indemnification Guarantor may have against Company
or against any collateral or security, and any rights of contribution Guarantor
may have against any such other guarantor, shall be junior and subordinate to
any rights any Beneficiary may have against Company, to all right, title and
interest any Beneficiary may have in any such collateral or security, and to any
right any Beneficiary may have against such other guarantor. If any amount shall
be paid to Guarantor on account of any such subrogation, reimbursement,
indemnification or contribution rights at any time when all Guarantied
Obligations shall not have been paid in full, such amount shall be held in trust
for Guarantied Party on behalf of Beneficiaries and shall forthwith be paid over
to Guarantied Party for the benefit of Beneficiaries to be credited and applied
against the Guarantied Obligations, whether matured or unmatured, in accordance
with the terms hereof.

         2.8 Subordination of Other Obligations. Any indebtedness of Company now
or hereafter held by Guarantor is hereby subordinated in right of payment to the
Guarantied Obligations, and any such indebtedness of Company to Guarantor
collected or received by Guarantor after an Event of Default has occurred and is
continuing shall be held in trust for Guarantied Party on behalf of
Beneficiaries and shall forthwith be paid over to Guarantied Party for the
benefit of Beneficiaries to be credited and applied against the Guarantied
Obligations but without affecting, impairing or limiting in any manner the
liability of Guarantor under any other provision of this Guaranty.

         2.9 Expenses. Guarantor agrees to pay, or cause to be paid, on demand,
and to save Beneficiaries harmless against liability for, any and all costs and
expenses (including fees and disbursements of counsel and allocated costs of
internal counsel) incurred or expended by any Beneficiary in connection with the
enforcement of or preservation of any rights under this Guaranty.

         2.10 Continuing Guaranty; Termination of Guaranty. This Guaranty is a
continuing guaranty and shall remain in effect until all of the Guarantied
Obligations shall have been paid in full and the Commitments shall have
terminated and all Letters of Credit shall have expired or been cancelled.
Guarantor hereby irrevocably waives any right to revoke this Guaranty as to
future transactions giving rise to any Guarantied Obligations.

         2.11 Authority of Guarantor or Company. It is not necessary for any
Beneficiary to inquire into the capacity or powers of Guarantor or Company or
the officers, directors or any agents acting or purporting to act on behalf of
any of them.




                                       X-8

<PAGE>




         2.12 Financial Condition of Company. Any Loans may be granted to
Company or continued from time to time, and any Lender Interest Rate Agreement
may be entered into from time to time, in each case without notice to or
authorization from Guarantor regardless of the financial or other condition of
Company at the time of any such grant or continuation or at the time such Lender
Interest Rate Agreement is entered into, as the case may be. No Beneficiary
shall have any obligation to disclose or discuss with Guarantor its assessment,
or Guarantor's assessment, of the financial condition of Company. Guarantor has
adequate means to obtain information from Company on a continuing basis
concerning the financial condition of Company and its ability to perform its
obligations under the Loan Documents and the Lender Interest Rate Agreements,
and Guarantor assumes the responsibility for being and keeping informed of the
financial condition of Company and of all circumstances bearing upon the risk of
nonpayment of the Guarantied Obligations. Guarantor hereby waives and
relinquishes any duty on the part of any Beneficiary to disclose any matter,
fact or thing relating to the business, operations or conditions of Company now
known or hereafter known by any Beneficiary .

         2.13 Rights Cumulative. The rights, powers and remedies given to
Beneficiaries by this Guaranty are cumulative and shall be in addition to and
independent of all rights, powers and remedies given to Beneficiaries by virtue
of any statute or rule of law or in any of the other Loan Documents, any of the
Lender Interest Rate Agreements or any agreement between Guarantor and any
Beneficiary or Beneficiaries or between Company and any Beneficiary or
Beneficiaries. Any forbearance or failure to exercise, and any delay by any
Beneficiary in exercising, any right, power or remedy hereunder shall not impair
any such right, power or remedy or be construed to be a waiver thereof, nor
shall it preclude the further exercise of any such right, power or remedy.

         2.14 Bankruptcy; Post-Petition Interest; Reinstatement of Guaranty. (a)
So long as any Guarantied Obligations remain outstanding, Guarantor shall not,
without the prior written consent of Guarantied Party acting pursuant to the
instructions of Requisite Obligees (as defined in subsection 3.12), commence or
join with any other Person in commencing any bankruptcy, reorganization or
insolvency proceedings of or against Company. The obligations of Guarantor under
this Guaranty shall not be reduced, limited, impaired, discharged, deferred,
suspended or terminated by any proceeding, voluntary or involuntary, involving
the bankruptcy, insolvency, receivership, reorganization, liquidation or
arrangement of Company or by any defense which Company may have by reason of the
order, decree or decision of any court or administrative body resulting from any
such proceeding.

                  (b) Guarantor acknowledges and agrees that any interest on any
portion of the Guarantied Obligations which accrues after the commencement of
any proceeding referred to in clause (a) above (or, if interest on any portion
of the Guarantied Obligations ceases to accrue by operation of law by reason of
the commencement of said proceeding, such interest as would have accrued on such
portion of the Guarantied Obligations if said proceedings had not been
commenced) shall be included in the Guarantied Obligations because it is the
intention of Guarantor and Beneficiaries that the Guarantied Obligations which
are guarantied by Guarantor pursuant to this Guaranty should be determined
without regard to any rule of law or order which may relieve Company of any
portion of such Guarantied Obligations. Guarantor will permit any trustee in
bankruptcy, receiver, debtor in possession, assignee for the benefit of
creditors or



                                       X-9

<PAGE>



similar person to pay Guarantied Party, or allow the claim of Guarantied Party
in respect of, any such interest accruing after the date on which such
proceeding is commenced.

                  (c) In the event that all or any portion of the Guarantied
Obligations are paid by Company, the obligations of Guarantor hereunder shall
continue and remain in full force and effect or be reinstated, as the case may
be, in the event that all or any part of such payment(s) are rescinded or
recovered directly or indirectly from any Beneficiary as a preference,
fraudulent transfer or otherwise, and any such payments which are so rescinded
or recovered shall constitute Guarantied Obligations for all purposes under this
Guaranty.

         2.15 Notice of Events. As soon as Guarantor obtains knowledge thereof,
Guarantor shall give Guarantied Party written notice of any condition or event
which has resulted in a breach of or noncompliance with any term, condition or
covenant contained herein.

         2.16 Set Off. In addition to any other rights any Beneficiary may have
under law or in equity, if any amount shall at any time be due and owing by
Guarantor to any Beneficiary under this Guaranty, such Beneficiary is authorized
at any time or from time to time upon the occurrence and during the continuance
of an Event of Default without notice (any such notice being hereby expressly
waived), to set off and to appropriate and to apply any and all deposits
(general or special, including but not limited to indebtedness evidenced by
certificates of deposit, whether matured or unmatured) and any other
indebtedness of such Beneficiary owing to Guarantor and any other property of
Guarantor held by any Beneficiary to or for the credit or the account of
Guarantor against and on account of the Guarantied Obligations and liabilities
of Guarantor to any Beneficiary under this Guaranty.

SECTION 3.  MISCELLANEOUS

         3.1 Survival of Warranties. All agreements, representations and
warranties made herein shall survive the execution and delivery of this Guaranty
and the other Loan Documents and the Lender Interest Rate Agreements and any
increase in the Commitments under the Credit Agreement.

         3.2 Notices. Any notice or other communication herein required or
permitted to be given shall be in writing and may be personally served, telexed
or sent by telefacsimile or United States mail or courier and shall be deemed to
have been given when delivered in person or by courier service, or upon receipt
of telefacsimile or three Business Days after depositing it in the United States
mail with postage pre-paid and properly addressed; provided, notices to
Guarantied Party shall not be effective until received. For purposes hereof, the
address of each party hereto shall be as set forth under such party's name on
the signature pages hereof or, as to any party, such other address as shall be
designated by such party in a written notice delivered to the other parties
hereto.

         3.3 Severability. In case any provision in or obligation under this
Guaranty shall be invalid, illegal or unenforceable in any jurisdiction, the
validity, legality and enforceability of the remaining provisions or
obligations, or of such provision or obligation in any other jurisdiction, shall
not in any way be affected or impaired thereby.


                                      X-10

<PAGE>


         3.4 Amendments and Waivers. No amendment, modification, termination or
waiver of any provision of this Guaranty, and no consent to any departure by
Guarantor therefrom, shall in any event be effective without the written
concurrence of Guarantied Party and, in the case of any such amendment or
modification, Guarantor. Any such waiver or consent shall be effective only in
the specific instance and for the specific purpose for which it was given.

         3.5 Headings. Section and subsection headings in this Guaranty are
included herein for convenience of reference only and shall not constitute a
part of this Guaranty for any other purpose or be given any substantive effect.

         3.6 Applicable Law. THIS GUARANTY AND THE RIGHTS AND OBLIGATIONS OF
GUARANTOR AND BENEFICIARIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE
CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW
YORK (INCLUDING WITHOUT LIMITATION SECTION 5-1401 OF THE GENERAL OBLIGATIONS LAW
OF THE STATE OF NEW YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES. The
rules of construction set forth in subsection 1.3 of the Credit Agreement shall
be applicable to this Guaranty mutatis mutandis.

         3.7 Successors and Assigns. This Guaranty is a continuing guaranty and
shall be binding upon Guarantor and its successors and assigns. This Guaranty
shall inure to the benefit of Beneficiaries and their respective successors and
assigns. Guarantor shall not assign this Guaranty or any of the rights or
obligations of Guarantor hereunder without the prior written consent of all
Lenders. Any Beneficiary may, without notice or consent, assign its interest in
this Guaranty in whole or in part. The terms and provisions of this Guaranty
shall inure to the benefit of any transferee or assignee of any Loan, and in the
event of such transfer or assignment the rights and privileges herein conferred
upon such Beneficiary shall automatically extend to and be vested in such
transferee or assignee, all subject to the terms and conditions hereof.

         3.8 Consent to Jurisdiction and Service of Process. ALL JUDICIAL
PROCEEDINGS BROUGHT AGAINST GUARANTOR ARISING OUT OF OR RELATING TO THIS
GUARANTY, OR ANY OBLIGATIONS HEREUNDER, MAY BE BROUGHT IN ANY STATE OR FEDERAL
COURT OF COMPETENT JURISDICTION IN THE STATE, COUNTY AND CITY OF NEW YORK. BY
EXECUTING AND DELIVERING THIS AGREEMENT, GUARANTOR, FOR ITSELF AND IN CONNECTION
WITH ITS PROPERTIES, IRREVOCABLY

                  (I) ACCEPTS GENERALLY AND UNCONDITIONALLY THE NONEXCLUSIVE
         JURISDICTION AND VENUE OF SUCH COURTS;

                  (II)     WAIVES ANY DEFENSE OF FORUM NON CONVENIENS;

                  (III) AGREES THAT SERVICE OF ALL PROCESS IN ANY SUCH
         PROCEEDING IN ANY SUCH COURT MAY BE MADE BY REGISTERED OR CERTIFIED
         MAIL, RETURN RECEIPT REQUESTED, TO GUARANTOR AT


                                      X-11

<PAGE>


         ITS ADDRESS PROVIDED IN ACCORDANCE WITH SUBSECTION 3.2;

                  (IV) AGREES THAT SERVICE AS PROVIDED IN CLAUSE (III) ABOVE IS
         SUFFICIENT TO CONFER PERSONAL JURISDICTION OVER GUARANTOR IN ANY SUCH
         PROCEEDING IN ANY SUCH COURT, AND OTHERWISE CONSTITUTES EFFECTIVE AND
         BINDING SERVICE IN EVERY RESPECT;

                  (V) AGREES THAT BENEFICIARIES RETAIN THE RIGHT TO SERVE
         PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO BRING PROCEEDINGS
         AGAINST GUARANTOR IN THE COURTS OF ANY OTHER JURISDICTION; AND

                  (VI) AGREES THAT THE PROVISIONS OF THIS SUBSECTION 3.8
         RELATING TO JURISDICTION AND VENUE SHALL BE BINDING AND ENFORCEABLE TO
         THE FULLEST EXTENT PERMISSIBLE UNDER NEW YORK GENERAL OBLIGATIONS LAW
         SECTION 5-1402 OR OTHERWISE.

         3.9 Waiver of Trial by Jury. GUARANTOR AND, BY ITS ACCEPTANCE OF THE
BENEFITS HEREOF, EACH BENEFICIARY HEREBY AGREES TO WAIVE ITS RESPECTIVE RIGHTS
TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF
THIS GUARANTY. The scope of this waiver is intended to be all-encompassing of
any and all disputes that may be filed in any court and that relate to the
subject matter of this transaction, including without limitation contract
claims, tort claims, breach of duty claims and all other common law and
statutory claims. Guarantor and, by its acceptance of the benefits hereof, each
Beneficiary (i) acknowledges that this waiver is a material inducement for
Guarantor and Beneficiaries to enter into a business relationship, that
Guarantor and Beneficiaries have already relied on this waiver in entering into
this Guaranty or accepting the benefits thereof, as the case may be, and that
each will continue to rely on this waiver in their related future dealings and
(ii) further warrants and represents that each has reviewed this waiver with its
legal counsel, and that each knowingly and voluntarily waives its jury trial
rights following consultation with legal counsel. THIS WAIVER IS IRREVOCABLE,
MEANING THAT IT MAY NOT BE MODIFIED EITHER ORALLY OR IN WRITING (OTHER THAN BY A
MUTUAL WRITTEN WAIVER SPECIFICALLY REFERRING TO THIS SUBSECTION 3.9 AND EXECUTED
BY GUARANTIED PARTY AND GUARANTOR), AND THIS WAIVER SHALL APPLY TO ANY
SUBSEQUENT AMENDMENTS, RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS GUARANTY.
In the event of litigation, this Guaranty may be filed as a written consent to a
trial by the court.

         3.10 No Other Writing. This writing is intended by Guarantor and
Beneficiaries as the final expression of this Guaranty and is also intended as a
complete and exclusive statement of the terms of their agreement with respect to
the matters covered hereby. No course of dealing, course of performance or trade
usage, and no parol evidence of any nature, shall be used to supplement or
modify any terms of this Guaranty. There are no conditions to the full
effectiveness of this Guaranty.


                                      X-12

<PAGE>



         3.11 Further Assurances. At any time or from time to time, upon the
request of Guarantied Party, Guarantor shall execute and deliver such further
documents and do such other acts and things as Guarantied Party may reasonably
request in order to effect fully the purposes of this Guaranty.

         3.12 Guarantied Party as Agent.

                  (a) Guarantied Party has been appointed to act as Guarantied
Party hereunder by Lenders and, by their acceptance of the benefits hereof,
Interest Rate Exchangers. Guarantied Party shall be obligated, and shall have
the right hereunder, to make demands, to give notices, to exercise or refrain
from exercising any rights, and to take or refrain from taking any action,
solely in accordance with this Guaranty and the Credit Agreement; provided that
Guarantied Party shall exercise, or refrain from exercising, any remedies
hereunder in accordance with the instructions of (i) Requisite Lenders or (ii)
after payment in full of all Obligations under the Credit Agreement and the
other Loan Documents, the cancellation or expiration of all the Letters of
Credit and the termination of the Commitments, the holders of a majority of the
aggregate notional amount (or, with respect to any Lender Interest Rate
Agreement that has been terminated in accordance with its terms, the amount then
due and payable (exclusive of expenses and similar payments but including any
early termination payments then due) under such Lender Interest Rate Agreement)
under all Lender Interest Rate Agreements (Requisite Lenders or, if applicable,
such holders being referred to herein as "Requisite Obligees"). In furtherance
of the foregoing provisions of this subsection 3.12, each Interest Rate
Exchanger, by its acceptance of the benefits hereof, agrees that it shall have
no right individually to enforce this Guaranty, it being understood and agreed
by such Interest Rate Exchanger that all rights and remedies hereunder may be
exercised solely by Guarantied Party for the benefit of Beneficiaries in
accordance with the terms of this subsection 3.12.

                  (b) Guarantied Party shall at all times be the same Person
that is Agent under the Credit Agreement. Written notice of resignation by Agent
pursuant to subsection 9.5 of the Credit Agreement shall also constitute notice
of resignation as Guarantied Party under this Guaranty; removal of Agent
pursuant to subsection 9.5 of the Credit Agreement shall also constitute removal
as Guarantied Party under this Guaranty; and appointment of a successor Agent
pursuant to subsection 9.5 of the Credit Agreement shall also constitute
appointment of a successor Guarantied Party under this Guaranty. Upon the
acceptance of any appointment as Agent under subsection 9.5 of the Credit
Agreement by a successor Agent, that successor Agent shall thereupon succeed to
and become vested with all the rights, powers, privileges and duties of the
retiring or removed Guarantied Party under this Guaranty, and the retiring or
removed Guarantied Party under this Guaranty shall promptly (i) transfer to such
successor Guarantied Party all sums held hereunder, together with all records
and other documents necessary or appropriate in connection with the performance
of the duties of the successor Guarantied Party under this Guaranty, and (ii)
take such other actions as may be necessary or appropriate in connection with
the assignment to such successor Guarantied Party of the rights created
hereunder, whereupon such retiring or removed Guarantied Party shall be
discharged from its duties and obligations under this Guaranty. After any
retiring or removed Guarantied Party's resignation or removal hereunder as
Guarantied Party, the provisions of this Guaranty shall inure



                                      X-13

<PAGE>



to its benefit as to any actions taken or omitted to be taken by it under this
Guaranty while it was Guarantied Party hereunder.

3.13      Counterparts; Effectiveness.

         This Guaranty may be executed in any number of counterparts and by the
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed to be an original for all purposes; but
all such counterparts together shall constitute but one and the same instrument.
This Guaranty shall become effective as to Guarantor upon the execution of a
counterpart hereof by Guarantor and receipt by Guarantied Party of written or
telephonic notification of such execution and authorization of delivery thereof.



                  [Remainder of page intentionally left blank]




                                      X-14

<PAGE>



                  IN WITNESS WHEREOF, Guarantor has caused this Guaranty to be
duly executed and delivered by its officer thereunto duly authorized as of the
date first written above.

                                      DMAC HOLDINGS, INC.



                                      By:
                                         -----------------------------------
                                         Name:
                                         Title:




                                       S-1
<PAGE>



                                   EXHIBIT XI

                           [FORM OF PLEDGE AGREEMENT]

                                PLEDGE AGREEMENT


         This PLEDGE AGREEMENT (this "Agreement") is dated as of June 26, 1998,
and entered into by and among DMAC ACQUISITION CORP., a Delaware corporation
("Company"), DMAC HOLDINGS, INC., a Delaware corporation ("Holdings"), each of
THE UNDERSIGNED DIRECT AND INDIRECT SUBSIDIARIES of Company (each of such
undersigned Subsidiaries being a "Subsidiary Pledgor" and collectively
"Subsidiary Pledgors", and each of Company, Holdings and Subsidiary Pledgors
being a "Pledgor" and collectively "Pledgors"; provided that after the Closing
Date, "Pledgors" shall be deemed to include any Additional Pledgors (as
hereinafter defined)) and CREDIT SUISSE FIRST BOSTON, as agent for and
representative of (in such capacity herein called "Secured Party") the financial
institutions ("Lenders") party to the Credit Agreement referred to below and any
Interest Rate Exchangers (as hereinafter defined).


                             PRELIMINARY STATEMENTS

         A. Pledgors are the legal and beneficial owners of (i) the shares of
stock (the "Pledged Shares") described in Part A of Schedule I annexed hereto
and issued by the corporations named therein and (ii) the indebtedness (the
"Pledged Debt") described in Part B of said Schedule I and issued by the
obligors named therein.

         B. Pursuant to Credit Agreement dated as of June 26, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Credit
Agreement, as so amended, restated, supplemented or otherwise modified, being
the "Credit Agreement"; the terms defined therein and not otherwise defined
herein being used herein as therein defined), by and among Company, Holdings,
and the financial institutions listed therein as Lenders, Credit Suisse First
Boston, as Administrative Agent (in such capacity, "Administrative Agent"), and
Credit Suisse First Boston, as Syndication Agent and Arranger, Lenders have made
certain commitments, subject to the terms and conditions set forth in the Credit
Agreement, to extend certain credit facilities to Company.

         C. Company may from time to time enter, or may from time to time have
entered, into one or more Interest Rate Agreement (collectively, the "Lender
Interest Rate Agreements") with one or more Lenders or their Affiliates (in such
capacity, collectively, "Interest Rate Exchangers") in accordance with the terms
of the Credit Agreement, and it is desired that the obligations of Company under
the Lender Interest Rate Agreements, including without limitation the obligation
of Company to make payments thereunder in the event of early termination thereof
(all such obligations being the "Interest Rate Obligations"), together with
all obligations of Company under the Credit Agreement and the other Loan
Documents, be

                                      XI-1

<PAGE>

secured hereunder.

         D. Subsidiary Pledgors have executed and delivered that certain
Subsidiary Guaranty dated as of June 26, 1998 (said Subsidiary Guaranty, as it
may hereafter be amended, restated, supplemented or otherwise modified from time
to time, being the "Subsidiary Guaranty") and Holdings has executed and
delivered that certain Holdings Guaranty dated as of June 26, 1998 (said
Holdings Guaranty, as it may hereafter be amended, supplemented or otherwise
modified from time to time, being the "Holdings Guaranty") in favor of Secured
Party for the benefit of Lenders and any Interest Rate Exchangers, pursuant to
which each Subsidiary Pledgor and Holdings have guarantied the prompt payment
and performance when due of all obligations of Company under the Credit
Agreement and all obligations of Company under the Lender Interest Rate
Agreements, including without limitation the obligation of Company to make
payments thereunder in the event of early termination thereof.

         E. It is a condition precedent to the initial extensions of credit by
Lenders under the Credit Agreement that each Pledgor shall have granted the
security interests and undertaken the obligations contemplated by this
Agreement.

         NOW, THEREFORE, in consideration of the premises and in order to induce
Lenders to make Loans and other extensions of credit under the Credit Agreement
and to induce Interest Rate Exchangers to enter into Lender Interest Rate
Agreements, and for other good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, each Pledgor hereby agrees with
Secured Party as follows:


SECTION 1.  Pledge of Security.

         Each Pledgor hereby pledges and assigns to Secured Party, and hereby
grants to Secured Party a security interest in, all of Pledgor's right, title
and interest in and to the following (the "Pledged Collateral"):

                  (a) the Pledged Shares owned by such Pledgor and the
         certificates representing such Pledged Shares and any interest of such
         Pledgor in the entries on the books of any financial intermediary
         pertaining to such Pledged Shares, and all dividends, cash, warrants,
         rights, instruments and other property or proceeds from time to time
         received, receivable or otherwise distributed in respect of or in
         exchange for any or all of such Pledged Shares;

                  (b) the Pledged Debt owned by such Pledgor and the instruments
         evidencing such Pledged Debt, and all interest, cash, instruments and
         other property or proceeds from time to time received, receivable or
         otherwise distributed in respect of or in exchange for any or all of
         such Pledged Debt;

                  (c) all additional shares of, and all securities convertible
         into and warrants, options and other rights to purchase or otherwise
         acquire, stock of any issuer of any Pledged Shares from time to time
         acquired by such Pledgor in any manner (which shares

                                      XI-2

<PAGE>

         shall be deemed to be part of the Pledged Shares), the
         certificates or other instruments representing such additional shares,
         securities, warrants, options or other rights and any interest of such
         Pledgor in the entries on the books of any financial intermediary
         pertaining to such additional shares (all such shares, securities,
         warrants, options, rights, certificates, instruments and interests
         collectively being "Additional Pledged Shares"), and all dividends,
         cash, warrants, rights, instruments and other property or proceeds from
         time to time received, receivable or otherwise distributed in respect
         of or in exchange for any or all of such Additional Pledged Shares;

                  (d) all additional indebtedness from time to time owed to such
         Pledgor by any obligor on any Pledged Debt and the instruments
         evidencing such indebtedness, and all interest, cash, instruments and
         other property or proceeds from time to time received, receivable or
         otherwise distributed in respect of or in exchange for any or all of
         such indebtedness;

                  (e) all shares of, and all securities convertible into and
         warrants, options and other rights to purchase or otherwise acquire,
         stock of any Person that, after the date of this Agreement, becomes, as
         a result of any occurrence, a direct Subsidiary of such Pledgor (which
         shares shall be deemed to be part of the Pledged Shares), the
         certificates or other instruments representing such shares, securities,
         warrants, options or other rights and any interest of such Pledgor in
         the entries on the books of any financial intermediary pertaining to
         such shares (all such shares, securities, warrants, options, rights,
         certificates, instruments and interests collectively being "New Pledged
         Shares"), and all dividends, cash, warrants, rights, instruments and
         other property or proceeds from time to time received, receivable or
         otherwise distributed in respect of or in exchange for any or all of
         such shares, securities, warrants, options or other rights;

                  (f) all indebtedness from time to time owed to such Pledgor by
         any Person that, after the date of this Agreement, becomes, as a result
         of such any occurrence, a direct or indirect Subsidiary of such
         Pledgor, and all interest, cash, instruments and other property or
         proceeds from time to time received, receivable or otherwise
         distributed in respect of or in exchange for any or all of such
         indebtedness; and

                  (g) to the extent not covered by clauses (a) through (f)
         above, all proceeds of any or all of the foregoing Pledged Collateral.
         For purposes of this Agreement, the term "proceeds" includes whatever
         is receivable or received when Pledged Collateral or proceeds are sold,
         exchanged, collected or otherwise disposed of, whether such disposition
         is voluntary or involuntary, and includes, without limitation, proceeds
         of any indemnity or guaranty payable to such Pledgor or Secured Party
         from time to time with respect to any of the Pledged Collateral.

                                      XI-3

<PAGE>

SECTION 2.  Security for Obligations.

         This Agreement secures, and the Pledged Collateral pledged and assigned
by each Pledgor is collateral security for, the prompt payment or performance in
full when due, whether at stated maturity, by required prepayment, declaration,
acceleration, demand or otherwise (including without limitation the payment of
amounts that would become due but for the operation of the automatic stay under
Section 362(a) of the Bankruptcy Code, 11 U.S.C. ss.362(a)), of all Secured
Obligations with respect to such Pledgor. "Secured Obligations" means

                  (a) with respect to Company, all obligations and liabilities
         of every nature of Company now or hereafter existing under or arising
         out of or in connection with the Credit Agreement and the other Loan
         Documents and any Lender Interest Rate Agreements,

                  (b) with respect to each Subsidiary Pledgor and Additional
         Pledgor, all obligations and liabilities of every nature of Pledgors
         now or hereafter existing under or arising out of or in connection with
         the Subsidiary Guaranty, and

                  (c) with respect to Holdings, all obligations and liabilities
         of every nature of Holdings now or hereafter existing under or arising
         out or in connection with the Holdings Guaranty.

in each case together with all extensions or renewals thereof, whether for
principal, interest (including without limitation interest that, but for the
filing of a petition in bankruptcy with respect to Company, would accrue on such
obligations, whether or not a claim is allowed against Company for such interest
in the related bankruptcy proceeding), reimbursement of amounts drawn under
Letters of Credit, payments for early termination of Lender Interest Rate
Agreements, fees, expenses, indemnities or otherwise, whether voluntary or
involuntary, direct or indirect, absolute or contingent, liquidated or
unliquidated, whether or not jointly owed with others, and whether or not from
time to time decreased or extinguished and later increased, created or incurred,
and all or any portion of such obligations or liabilities that are paid, to the
extent all or any part of such payment is avoided or recovered directly or
indirectly from Secured Party or any Lender or Interest Rate Exchanger as a
preference, fraudulent transfer or otherwise, and all obligations of every
nature of Pledgors now or hereafter existing under this Agreement.

                                      XI-4

<PAGE>

SECTION 3.  Delivery of Pledged Collateral.

         All certificates or instruments representing or evidencing the Pledged
Collateral shall be delivered to and held by or on behalf of Secured Party
pursuant hereto and shall be in suitable form for transfer by delivery or, as
applicable, shall be accompanied by the appropriate Pledgor's endorsement, where
necessary, or duly executed instruments of transfer or assignment in blank, all
in form and substance satisfactory to Secured Party. Upon the occurrence and
during the continuation of an Event of Default (as defined in the Credit
Agreement) or the occurrence of an Early Termination Date (as defined in a
Master Agreement or an Interest Rate Swap Agreement or Interest Rate and
Currency Exchange Agreement in the form prepared by the International Swap and
Derivatives Association Inc. or a similar event under any similar swap
agreement) under any Lender Interest Rate Agreement (either such occurrence
being an "Event of Default" for purposes of this Agreement), Secured Party shall
have the right, without notice to any Pledgor, to transfer to or to register in
the name of Secured Party or any of its nominees any or all of the Pledged
Collateral, subject only to the revocable rights specified in Section 7(a). In
addition, Secured Party shall have the right at any time to exchange
certificates or instruments representing or evidencing Pledged Collateral for
certificates or instruments of smaller or larger denominations.


SECTION 4.  Representations and Warranties.

         Each Pledgor represents and warrants as follows:

                  (a) Due Authorization, etc. of Pledged Collateral. All of the
         Pledged Shares owned by such Pledgor have been duly authorized and
         validly issued and are fully paid and non-assessable. All of the
         Pledged Debt owned by such Pledgor has been duly authorized,
         authenticated or issued, and delivered and is the legal, valid and
         binding obligation of the issuers thereof and is not in default.

                  (b) Description of Pledged Collateral. The Pledged Shares
         owned by such Pledgor constitute the percentage of the issued and
         outstanding shares of stock of each issuer thereof set forth on
         Schedule I annexed hereto, and there are no outstanding warrants,
         options or other rights to purchase, or other agreements outstanding
         with respect to, or property that is now or hereafter convertible into,
         or that requires the issuance or sale of, any Pledged Shares. The
         Pledged Debt owned by such Pledgor constitutes all of the issued and
         outstanding intercompany indebtedness evidenced by a promissory note of
         the respective issuers thereof owing to such Pledgor.

                  (c) Ownership of Pledged Collateral. Such Pledgor is the
         legal, record and beneficial owner of the Pledged Collateral owned by
         such Pledgor free and clear of any Lien except for the security
         interest created by this Agreement.

                  (d) Perfection. The pledge of the Pledged Collateral pursuant
         to this Agreement creates a valid and perfected first priority security
         interest in the Pledged

                                      XI-5

<PAGE>

         Collateral, securing the payment of the Secured Obligations.


SECTION 5.  Transfers and Other Liens; Additional Pledged Collateral; etc.

         Each Pledgor shall:

                  (a) not, except as expressly permitted by the Credit
         Agreement, (i) sell, assign (by operation of law or otherwise) or
         otherwise dispose of, or grant any option with respect to, any of the
         Pledged Collateral, (ii) create or suffer to exist any Lien upon or
         with respect to any of the Pledged Collateral, except for the security
         interest under this Agreement, or (iii) permit any issuer of Pledged
         Shares to merge or consolidate unless all the outstanding capital stock
         of the surviving or resulting corporation is, upon such merger or
         consolidation, pledged hereunder and no cash, securities or other
         property is distributed in respect of the outstanding shares of any
         other constituent corporation; provided that in the event any Pledgor
         makes an Asset Sale permitted by the Credit Agreement and the assets
         subject to such Asset Sale are Pledged Shares, Secured Party shall
         release the Pledged Shares that are the subject of such Asset Sale to
         such Pledgor free and clear of the lien and security interest under
         this Agreement concurrently with the consummation of such Asset Sale;
         and provided further, that as a condition precedent to such release,
         Secured Party shall have received evidence satisfactory to it that
         arrangements satisfactory to it have been made for delivery to Secured
         Party of the Net Cash Proceeds of such Asset Sale in the event and to
         the extent that all or any portion of such Net Cash Proceeds are
         required to be applied to prepay the Loans under the Credit Agreement.

                  (b) (i) cause each issuer of Pledged Shares not to issue any
         stock or other securities in addition to or in substitution for the
         Pledged Shares issued by such issuer, except to a Pledgor, (ii) pledge
         hereunder, immediately upon its acquisition (directly or indirectly)
         thereof, any and all additional shares of stock or other securities of
         each issuer of Pledged Shares, and (iii) pledge hereunder, immediately
         upon its acquisition (directly or indirectly) thereof, any and all
         shares of stock of any Person that, after the date of this Agreement,
         becomes, as a result of any occurrence, a direct Subsidiary of any
         Pledgor;

                  (c) (i) pledge hereunder, immediately upon their issuance, any
         and all instruments or other evidences of additional indebtedness from
         time to time owed to such Pledgor by any obligor on the Pledged Debt,
         and (ii) pledge hereunder, immediately upon their issuance, any and all
         instruments or other evidences of indebtedness from time to time owed
         to such Pledgor by any Person that after the date of this Agreement
         becomes, as a result of any occurrence, a direct or indirect Subsidiary
         of any Pledgor;

                  (d) promptly deliver to Secured Party all written notices
         received by it with respect to the Pledged Collateral; and

                  (e) pay promptly when due all taxes, assessments and
         governmental charges or levies imposed upon, and all claims against,
         the Pledged Collateral, except to the

                                      XI-6

<PAGE>

         extent the validity thereof is being contested in good faith;
         provided that such Pledgor shall in any event pay such taxes,
         assessments, charges, levies or claims not later than five days prior
         to the date of any proposed sale under any judgement, writ or warrant
         of attachment entered or filed against Pledgor or any of the Pledged
         Collateral as a result of the failure to make such payment.

SECTION 6.  Further Assurances; Pledge Amendments.

         (a) Each Pledgor agrees that from time to time, at the expense of
Pledgors, such Pledgor will promptly execute and deliver all further instruments
and documents, and take all further action, that may be necessary or desirable,
or that Secured Party may request, in order to perfect and protect any security
interest granted or purported to be granted hereby or to enable Secured Party to
exercise and enforce its rights and remedies hereunder with respect to any
Pledged Collateral. Without limiting the generality of the foregoing, such
Pledgor will: (i) execute and file such financing or continuation statements, or
amendments thereto, and such other instruments or notices, as may be necessary
or desirable, or as Secured Party may request, in order to perfect and preserve
the security interests granted or purported to be granted hereby and (ii) at
Secured Party's request, appear in and defend any action or proceeding that may
affect such Pledgor's title to or Secured Party's security interest in all or
any part of the Pledged Collateral.

         (b) Each Pledgor further agrees that it will, upon obtaining any
additional shares of stock or other securities required to be pledged hereunder
as provided in Section 5(b) or (c), promptly (and in any event within five
Business Days) deliver to Secured Party a Pledge Amendment, duly executed by
such Pledgor, in substantially the form of Schedule II annexed hereto (a "Pledge
Amendment"), in respect of the additional Pledged Shares or Pledged Debt to be
pledged pursuant to this Agreement. Each Pledgor hereby authorizes Secured Party
to attach each Pledge Amendment to this Agreement and agrees that all Pledged
Shares or Pledged Debt listed on any such Pledge Amendment delivered to Secured
Party shall for all purposes hereunder be considered Pledged Collateral;
provided that the failure of a Pledgor to execute a Pledge Amendment with
respect to any additional Pledged Shares or Pledged Debt pledged pursuant to
this Agreement shall not impair the security interest of Secured Party therein
or otherwise adversely affect the rights and remedies of Secured Party hereunder
with respect thereto.


SECTION 7.  Voting Rights; Dividends; Etc.

         (a)  Pledgors' Rights.  So long as no Event of Default shall have
occurred and be continuing:

                  (i) Pledgors shall be entitled to exercise any and all voting
         and other consensual rights pertaining to the Pledged Collateral or any
         part thereof for any purpose not inconsistent with the terms of this
         Agreement or the Credit Agreement;

                                      XI-7

<PAGE>

                  (ii) Pledgors shall be entitled to receive and retain, and to
         utilize free and clear of the lien of this Agreement, any and all
         dividends and interest paid in respect of the Pledged Collateral;
         provided, however, that any and all

                           (1) dividends and interest paid or payable other than
                  in cash in respect of, and instruments and other property
                  received, receivable or otherwise distributed in respect of,
                  or in exchange for, any Pledged Collateral,

                           (2) dividends and other distributions paid or payable
                  in cash in respect of any Pledged Collateral in connection
                  with a partial or total liquidation or dissolution or in
                  connection with a reduction of capital, capital surplus or
                  paid-in-surplus, and

                           (3) cash paid, payable or otherwise distributed in
                  respect of principal or in redemption of or in exchange for
                  any Pledged Collateral,

         shall be, and shall forthwith be delivered to Secured Party to hold as,
         Pledged Collateral and shall, if received by a Pledgor, be received in
         trust for the benefit of Secured Party, be segregated from the other
         property or funds of such Pledgor and be forthwith delivered to Secured
         Party as Pledged Collateral in the same form as so received (with all
         necessary endorsements); and

                  (iii) Secured Party shall promptly execute and deliver (or
         cause to be executed and delivered) to Pledgors all such proxies,
         dividend payment orders and other instruments as Pledgors may from time
         to time reasonably request for the purpose of enabling Pledgors to
         exercise the voting and other consensual rights which they are entitled
         to exercise pursuant to paragraph (i) above and to receive the
         dividends, principal or interest payments which they are authorized to
         receive and retain pursuant to paragraph (ii) above.

         (b) Secured Party's Rights. Upon acceleration of the maturity of the
Loans in accordance with Section 8 of the Credit Agreement and upon the
occurrence and during the continuation of an Event of Default:

                  (i) upon written notice from Secured Party to a Pledgor, all
         rights of such Pledgor to exercise the voting and other consensual
         rights which it would otherwise be entitled to exercise pursuant to
         Section 7(a)(i) shall cease, and all such rights shall thereupon become
         vested in Secured Party who shall thereupon have the sole right to
         exercise such voting and other consensual rights;

                  (ii) all rights of Pledgors to receive the dividends and
         interest payments which they would otherwise be authorized to receive
         and retain pursuant to Section 7(a)(ii) shall cease, and all such
         rights shall thereupon become vested in Secured Party who shall
         thereupon have the sole right to receive and hold as Pledged Collateral
         such dividends and interest payments; and


                                      XI-8

<PAGE>


                  (iii) all dividends, principal and interest payments which are
         received by a Pledgor contrary to the provisions of paragraph (ii) of
         this Section 7(b) shall be received in trust for the benefit of Secured
         Party, shall be segregated from other funds of such Pledgor and shall
         forthwith be paid over to Secured Party as Pledged Collateral in the
         same form as so received (with any necessary endorsements).

         (c) Irrevocable Proxy. In order to permit Secured Party to exercise the
voting and other consensual rights which it may be entitled to exercise pursuant
to Section 7(b)(i) and to receive all dividends and other distributions which it
may be entitled to receive under Section 7(a)(ii) or Section 7(b)(ii), (i) each
Pledgor shall promptly execute and deliver (or cause to be executed and
delivered) to Secured Party all such proxies, dividend payment orders and other
instruments as Secured Party may from time to time reasonably request and (ii)
without limiting the effect of the immediately preceding clause (i), each
Pledgor hereby grants to Secured Party an IRREVOCABLE PROXY to vote the Pledged
Shares owned by such Pledgor and to exercise all other rights, powers,
privileges and remedies to which a holder of the Pledged Shares would be
entitled (including without limitation giving or withholding written consents of
shareholders, calling special meetings of shareholders and voting at such
meetings), which proxy shall be effective, automatically and without the
necessity of any action (including any transfer of any Pledged Shares on the
record books of the issuer thereof) by any other Person (including the issuer of
the Pledged Shares or any officer or agent thereof), upon the occurrence of an
Event of Default and which proxy shall only terminate upon the payment in full
of the Secured Obligations.


SECTION 8.  Secured Party Appointed Attorney-in-Fact.

         Each Pledgor hereby irrevocably appoints Secured Party as such
Pledgor's attorney-in-fact, with full authority in the place and stead of such
Pledgor and in the name of such Pledgor, Secured Party or otherwise, from time
to time in Secured Party's discretion to take any action and to execute any
instrument that Secured Party may deem necessary or advisable to accomplish the
purposes of this Agreement, including without limitation:

                  (a) to file one or more financing or continuation statements,
         or amendments thereto, relative to all or any part of the Pledged
         Collateral without the signature of such Pledgor;

                  (b) to ask, demand, collect, sue for, recover, compound,
         receive and give acquittance and receipts for moneys due and to become
         due under or in respect of any of the Pledged Collateral;

                  (c) to receive, endorse and collect any instruments made
         payable to such Pledgor representing any dividend, principal or
         interest payment or other distribution in respect of the Pledged
         Collateral or any part thereof and to give full discharge for the same;
         and

                  (d) to file any claims or take any action or institute any
         proceedings that


                                      XI-9

<PAGE>


         Secured Party may deem necessary or desirable for the collection of
         any of the Pledged Collateral or otherwise to enforce the rights of
         Secured Party with respect to any of the Pledged Collateral.


SECTION 9.  Secured Party May Perform.

         If any Pledgor fails to perform any agreement contained herein, Secured
Party may itself perform, or cause performance of, such agreement, and the
expenses of Secured Party incurred in connection therewith shall be payable by
Pledgors under Section 13(b).


SECTION 10.  Standard of Care.

         The powers conferred on Secured Party hereunder are solely to protect
its interest in the Pledged Collateral and shall not impose any duty upon it to
exercise any such powers. Except for the exercise of reasonable care in the
custody of any Pledged Collateral in its possession and the accounting for
moneys actually received by it hereunder, Secured Party shall have no duty as to
any Pledged Collateral, it being understood that Secured Party shall have no
responsibility for (a) ascertaining or taking action with respect to calls,
conversions, exchanges, maturities, tenders or other matters relating to any
Pledged Collateral, whether or not Secured Party has or is deemed to have
knowledge of such matters, (b) taking any necessary steps (other than steps
taken in accordance with the standard of care set forth above to maintain
possession of the Pledged Collateral) to preserve rights against any parties
with respect to any Pledged Collateral, (c) taking any necessary steps to
collect or realize upon the Secured Obligations or any guarantee therefor, or
any part thereof, or any of the Pledged Collateral, or (d) initiating any action
to protect the Pledged Collateral against the possibility of a decline in market
value. Secured Party shall be deemed to have exercised reasonable care in the
custody and preservation of Pledged Collateral in its possession if such Pledged
Collateral is accorded treatment substantially equal to that which Secured Party
accords its own property consisting of negotiable securities.

                                      XI-10

<PAGE>

SECTION 11.  Remedies.

         (a) If any Event of Default shall have occurred and be continuing,
Secured Party may exercise in respect of the Pledged Collateral, in addition to
all other rights and remedies provided for herein or otherwise available to it,
all the rights and remedies of a secured party on default under the Uniform
Commercial Code as in effect in any relevant jurisdiction (the "Code") (whether
or not the Code applies to the affected Pledged Collateral), and Secured Party
may also in its sole discretion, without notice except as specified below, sell
the Pledged Collateral or any part thereof in one or more parcels at public or
private sale, at any exchange or broker's board or at any of Secured Party's
offices or elsewhere, for cash, on credit or for future delivery, at such time
or times and at such price or prices and upon such other terms as Secured Party
may deem commercially reasonable, irrespective of the impact of any such sales
on the market price of the Pledged Collateral. Secured Party or any Lender or
Interest Rate Exchanger may be the purchaser of any or all of the Pledged
Collateral at any such sale and Secured Party, as agent for and representative
of Lenders and Interest Rate Exchangers (but not any Lender or Lenders or
Interest Rate Exchanger or Interest Rate Exchangers in its or their respective
individual capacities unless Requisite Obligees (as defined in Section 15(a))
shall otherwise agree in writing), shall be entitled, for the purpose of bidding
and making settlement or payment of the purchase price for all or any portion of
the Pledged Collateral sold at any such public sale, to use and apply any of the
Secured Obligations as a credit on account of the purchase price for any Pledged
Collateral payable by Secured Party at such sale. Each purchaser at any such
sale shall hold the property sold absolutely free from any claim or right on the
part of any Pledgor, and each Pledgor hereby waives (to the extent permitted by
applicable law) all rights of redemption, stay and/or appraisal which it now has
or may at any time in the future have under any rule of law or statute now
existing or hereafter enacted. Each Pledgor agrees that, to the extent notice of
sale shall be required by law, at least ten days' notice to such Pledgor of the
time and place of any public sale or the time after which any private sale is to
be made shall constitute reasonable notification. Secured Party shall not be
obligated to make any sale of Pledged Collateral regardless of notice of sale
having been given. Secured Party may adjourn any public or private sale from
time to time by announcement at the time and place fixed therefor, and such sale
may, without further notice, be made at the time and place to which it was so
adjourned. Each Pledgor hereby waives any claims against Secured Party arising
by reason of the fact that the price at which any Pledged Collateral may have
been sold at such a private sale was less than the price which might have been
obtained at a public sale, even if Secured Party accepts the first offer
received and does not offer such Pledged Collateral to more than one offeree. If
the proceeds of any sale or other disposition of the Pledged Collateral are
insufficient to pay all the Secured Obligations, Pledgors shall be jointly and
severally liable for the deficiency and the fees of any attorneys employed by
Secured Party to collect such deficiency.

         (b) Each Pledgor recognizes that, by reason of certain prohibitions
contained in the Securities Act and applicable state securities laws, Secured
Party may be compelled, with respect to any sale of all or any part of the
Pledged Collateral conducted without prior registration or qualification of such
Pledged Collateral under the Securities Act and/or such state securities laws,
to limit purchasers to those who will agree, among other things, to acquire the
Pledged Collateral for their own account, for investment and not with a view to
the distribution or resale

                                      XI-11

<PAGE>

thereof. Each Pledgor acknowledges that any such private sales may be at prices
and on terms less favorable than those obtainable through a public sale without
such restrictions and, notwithstanding such circumstances, such Pledgor agrees
that any such private sale shall be deemed to have been made in a commercially
reasonable manner and that Secured Party shall have no obligation to engage in
public sales and no obligation to delay the sale of any Pledged Collateral for
the period of time necessary to permit the issuer thereof to register it for a
form of public sale requiring registration under the Securities Act or under
applicable state securities laws, even if such issuer would, or should, agree to
so register it.

         (c) If Secured Party determines to exercise its right to sell any or
all of the Pledged Collateral, upon written request, each Pledgor shall and
shall cause each issuer of any Pledged Shares owned by such Pledgor to be sold
hereunder from time to time to furnish to Secured Party all such information as
Secured Party may request in order to determine the number of shares and other
instruments included in the Pledged Collateral which may be sold by Secured
Party in exempt transactions under the Securities Act and the rules and
regulations of the Securities and Exchange Commission thereunder, as the same
are from time to time in effect.

SECTION 12.  Application of Proceeds.

         All proceeds received by Secured Party in respect of any sale of,
collection from, or other realization upon all or any part of the Pledged
Collateral shall be applied as provided in subsection 2.4D of the Credit
Agreement.


SECTION 13.  Indemnity and Expenses.

         (a) Pledgors jointly and severally agree to indemnify Secured Party,
each Lender and each Interest Rate Exchanger from and against any and all
claims, losses and liabilities in any way relating to, growing out of or
resulting from this Agreement and the transactions contemplated hereby
(including without limitation enforcement of this Agreement), except to the
extent such claims, losses or liabilities result solely from Secured Party's or
such Lender's or Interest Rate Exchanger's gross negligence or willful
misconduct as finally determined by a court of competent jurisdiction.

         (b) Pledgors jointly and severally agree to pay to Secured Party upon
demand the amount of any and all costs and expenses, including the reasonable
fees and expenses of its counsel and of any experts and agents, that Secured
Party may incur in connection with (i) the administration of this Agreement,
(ii) the custody or preservation of, or the sale of, collection from, or other
realization upon, any of the Pledged Collateral, (iii) the exercise or
enforcement of any of the rights of Secured Party hereunder, or (iv) the failure
by any Pledgor to perform or observe any of the provisions hereof.

         (c) The obligations of Pledgors in this Section 13 shall survive the
termination of this Agreement and the discharge of Pledgors' other obligations
under this Agreement, the Lender Interest Rate Agreements, the Credit Agreement
and the other Loan Documents.

                                      XI-12

<PAGE>

SECTION 14.  Continuing Security Interest; Transfer of Loans.

         This Agreement shall create a continuing security interest in the
Pledged Collateral and shall (a) remain in full force and effect until the
payment in full of all Secured Obligations, the cancellation or termination of
the Commitments and the cancellation or expiration of all outstanding Letters of
Credit, (b) be binding upon Pledgors and their respective successors and
assigns, and (c) inure, together with the rights and remedies of Secured Party
hereunder, to the benefit of Secured Party and its successors, transferees and
assigns. Without limiting the generality of the foregoing clause (c), but
subject to the provisions of subsection 10.1 of the Credit Agreement, any Lender
may assign or otherwise transfer any Loans held by it to any other Person, and
such other Person shall thereupon become vested with all the benefits in respect
thereof granted to Lenders herein or otherwise. Upon the payment in full of all
Secured Obligations, the cancellation or termination of the Commitments and the
cancellation or expiration of all outstanding Letters of Credit, the security
interest granted hereby shall terminate and all rights to the Pledged Collateral
shall revert to the applicable Pledgors. Upon any such termination Secured Party
will, at Pledgors' expense, execute and deliver to Pledgors such documents as
Pledgors shall reasonably request to evidence such termination and Pledgors
shall be entitled to the return, upon their request and at their expense,
against receipt and without recourse to Secured Party, of such of the Pledged
Collateral as shall not have been sold or otherwise applied pursuant to the
terms hereof.

SECTION 15.  Secured Party as Agent.

         (a) Secured Party has been appointed to act as Secured Party hereunder
by Lenders and, by their acceptance of the benefits hereof, Interest Rate
Exchangers. Secured Party shall be obligated, and shall have the right
hereunder, to make demands, to give notices, to exercise or refrain from
exercising any rights, and to take or refrain from taking any action (including
without limitation the release or substitution of Pledged Collateral), solely in
accordance with this Agreement and the Credit Agreement; provided that Secured
Party shall exercise, or refrain from exercising, any remedies provided for in
Section 11 in accordance with the instructions of (i) Requisite Lenders or (ii)
after payment in full of all Obligations under the Credit Agreement and the
other Loan Documents, the cancellation or expiration of all Letters of Credit
and the termination of the Commitments, the holders of a majority of the
aggregate notional amount (or, with respect to any Lender Interest Rate
Agreement that has been terminated in accordance with its terms, the amount then
due and payable (exclusive of expenses and similar payments but including any
early termination payments then due) under such Lender Interest Rate Agreement)
under all Lender Interest Rate Agreements (Requisite Lenders or, if applicable,
such holders being referred to herein as "Requisite Obligees"). In furtherance
of the foregoing provisions of this Section 15(a), each Interest Rate Exchanger,
by its acceptance of the benefits hereof, agrees that it shall have no right
individually to realize upon any of the Pledged Collateral hereunder, it being
understood and agreed by such Interest Rate Exchanger that all rights and
remedies hereunder may be exercised solely by Secured Party for the benefit of
Lenders and Interest Rate Exchangers in accordance with the terms of this
Section 15(a).


                                      XI-13

<PAGE>


         (b) Secured Party shall at all times be the same Person that is
Administrative Agent under the Credit Agreement. Written notice of resignation
by Administrative Agent pursuant to subsection 9.5 of the Credit Agreement shall
also constitute notice of resignation as Secured Party under this Agreement;
removal of Administrative Agent pursuant to subsection 9.5 of the Credit
Agreement shall also constitute removal as Secured Party under this Agreement;
and appointment of a successor Administrative Agent pursuant to subsection 9.5
of the Credit Agreement shall also constitute appointment of a successor Secured
Party under this Agreement. Upon the acceptance of any appointment as
Administrative Agent under subsection 9.5 of the Credit Agreement by a successor
Administrative Agent, that successor Administrative Agent shall thereupon
succeed to and become vested with all the rights, powers, privileges and duties
of the retiring or removed Secured Party under this Agreement, and the retiring
or removed Secured Party under this Agreement shall promptly (i) transfer to
such successor Secured Party all sums, securities and other items of Collateral
held hereunder, together with all records and other documents necessary or
appropriate in connection with the performance of the duties of the successor
Secured Party under this Agreement, and (ii) execute and deliver to such
successor Secured Party such amendments to financing statements, and take such
other actions, as may be necessary or appropriate in connection with the
assignment to such successor Secured Party of the security interests created
hereunder, whereupon such retiring or removed Secured Party shall be discharged
from its duties and obligations under this Agreement. After any retiring or
removed Administrative Agent's resignation or removal hereunder as Secured
Party, the provisions of this Agreement shall inure to its benefit as to any
actions taken or omitted to be taken by it under this Agreement while it was
Secured Party hereunder.


SECTION 16.  Amendments; Etc.

         No amendment, modification, termination or waiver of any provision of
this Agreement, and no consent to any departure by any Pledgor therefrom, shall
in any event be effective unless the same shall be in writing and signed by
Secured Party and, in the case of any such amendment or modification, by
Pledgors; provided that any Pledge Amendment in the form of Schedule II annexed
hereto or any amendment hereto pursuant to Section 19 shall be effective upon
execution by any Pledgor and Pledgors hereby waive any requirement of notice of
or consent to any such Pledge Amendment or amendment. Any such waiver or consent
shall be effective only in the specific instance and for the specific purpose
for which it was given.


                                      XI-14

<PAGE>

SECTION 17.  Notices.

         Any notice or other communication herein required or permitted to be
given shall be in writing and may be personally served, telexed or sent by
telefacsimile or United States mail or courier service and shall be deemed to
have been given when delivered in person or by courier service, upon receipt of
telefacsimile or telex (with received answerback), or three Business Days after
depositing it in the United States mail with postage prepaid and properly
addressed; provided that notices to Secured Party shall not be effective until
received. For the purposes hereof, the address of each party hereto shall be as
provided in subsection 10.8 of the Credit Agreement or as set forth under such
party's name on the signature pages hereof or such other address as shall be
designated by such party in a written notice delivered to the other parties
hereto.


SECTION 18.  Failure or Indulgence Not Waiver; Remedies Cumulative.

         No failure or delay on the part of Secured Party in the exercise of any
power, right or privilege hereunder shall impair such power, right or privilege
or be construed to be a waiver of any default or acquiescence therein, nor shall
any single or partial exercise of any such power, right or privilege preclude
any other or further exercise thereof or of any other power, right or privilege.
All rights and remedies existing under this Agreement are cumulative to, and not
exclusive of, any rights or remedies otherwise available.

SECTION 19.  Additional Pledgors.

         The initial Subsidiary Pledgors hereunder shall be such of the
Subsidiaries of Company as are signatories hereto on the date hereof. From time
to time subsequent to the date hereof, additional Subsidiaries of Company may
become parties hereto, as additional Pledgors (each an "Additional Pledgor"), by
executing an acknowledgement to this Agreement substantially in the form of
Schedule III annexed hereto. Upon delivery of any such counterpart to
Administrative Agent and Secured Party, notice of which is hereby waived by
Pledgors, each such Additional Pledgor shall be a Pledgor and shall be as fully
a party hereto as if such Additional Pledgor were an original signatory hereto.
Each Pledgor expressly agrees that its obligations arising hereunder shall not
be affected or diminished by the addition or release of any other Pledgor
hereunder, nor by any election of Administrative Agent not to cause any
Subsidiary of Company to become an Additional Pledgor hereunder. This Agreement
shall be fully effective as to any Pledgor that is or becomes a party hereto
regardless of whether any other Person becomes or fails to become or ceases to
be a Pledgor hereunder.


                                      XI-15

<PAGE>

SECTION 20.  Severability.

         In case any provision in or obligation under this Agreement shall be
invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining provisions or obligations, or of such
provision or obligation in any other jurisdiction, shall not in any way be
affected or impaired thereby.


SECTION 21.  Headings.

         Section and subsection headings in this Agreement are included herein
for convenience of reference only and shall not constitute a part of this
Agreement for any other purpose or be given any substantive effect.


SECTION 22.  Governing Law; Terms; Rules of Construction.

         THIS AGREEMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES, EXCEPT TO THE EXTENT THAT THE CODE PROVIDES
THAT THE PERFECTION OF THE SECURITY INTEREST HEREUNDER, OR REMEDIES HEREUNDER,
IN RESPECT OF ANY PARTICULAR PLEDGED COLLATERAL ARE GOVERNED BY THE LAWS OF A
JURISDICTION OTHER THAN THE STATE OF NEW YORK. Unless otherwise defined herein
or in the Credit Agreement, terms used in Articles 8 and 9 of the Uniform
Commercial Code in the State of New York are used herein as therein defined. The
rules of construction set forth in subsection 1.3 of the Credit Agreement shall
be applicable to this Agreement mutatis mutandis.


                                      XI-16

<PAGE>

SECTION 23.  Consent to Jurisdiction and Service of Process.

         ALL JUDICIAL PROCEEDINGS BROUGHT AGAINST ANY PLEDGOR ARISING OUT OF OR
RELATING TO THIS AGREEMENT, OR ANY OBLIGATIONS HEREUNDER, MAY BE BROUGHT IN ANY
STATE OR FEDERAL COURT OF COMPETENT JURISDICTION IN THE STATE, COUNTY AND CITY
OF NEW YORK. BY EXECUTING AND DELIVERING THIS AGREEMENT, EACH PLEDGOR, FOR
ITSELF AND IN CONNECTION WITH ITS PROPERTIES, IRREVOCABLY (I) ACCEPTS GENERALLY
AND UNCONDITIONALLY THE NONEXCLUSIVE JURISDICTION AND VENUE OF SUCH COURTS; (II)
WAIVES ANY DEFENSE OF FORUM NON CONVENIENS; (III) AGREES THAT SERVICE OF ALL
PROCESS IN ANY SUCH PROCEEDING IN ANY SUCH COURT MAY BE MADE BY REGISTERED OR
CERTIFIED MAIL, RETURN RECEIPT REQUESTED, TO SUCH PLEDGOR AT ITS ADDRESS
PROVIDED IN ACCORDANCE WITH SECTION 17; (IV) AGREES THAT SERVICE AS PROVIDED IN
CLAUSE (III) ABOVE IS SUFFICIENT TO CONFER PERSONAL JURISDICTION OVER SUCH
PLEDGOR IN ANY SUCH PROCEEDING IN ANY SUCH COURT, AND OTHERWISE CONSTITUTES
EFFECTIVE AND BINDING SERVICE IN EVERY RESPECT; (V) AGREES THAT SECURED PARTY
RETAINS THE RIGHT TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO
BRING PROCEEDINGS AGAINST SUCH PLEDGOR IN THE COURTS OF ANY OTHER JURISDICTION;
AND (VI) AGREES THAT THE PROVISIONS OF THIS SECTION 23 RELATING TO JURISDICTION
AND VENUE SHALL BE BINDING AND ENFORCEABLE TO THE FULLEST EXTENT PERMISSIBLE
UNDER NEW YORK GENERAL OBLIGATIONS LAW SECTION 5-1402 OR OTHERWISE.


                                      XI-17

<PAGE>

SECTION 24.  Waiver of Jury Trial.

         PLEDGORS AND SECURED PARTY HEREBY AGREE TO WAIVE THEIR RESPECTIVE
RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT
OF THIS AGREEMENT. The scope of this waiver is intended to be all-encompassing
of any and all disputes that may be filed in any court and that relate to the
subject matter of this transaction, including without limitation contract
claims, tort claims, breach of duty claims, and all other common law and
statutory claims. Each Pledgor and Secured Party acknowledge that this waiver is
a material inducement for Pledgors and Secured Party to enter into a business
relationship, that Pledgors and Secured Party have already relied on this waiver
in entering into this Agreement and that each will continue to rely on this
waiver in their related future dealings. Each Pledgor and Secured Party further
warrant and represent that each has reviewed this waiver with its legal counsel,
and that each knowingly and voluntarily waives its jury trial rights following
consultation with legal counsel. THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY
NOT BE MODIFIED EITHER ORALLY OR IN WRITING (OTHER THAN BY A MUTUAL WRITTEN
WAIVER SPECIFICALLY REFERRING TO THIS SECTION 24 AND EXECUTED BY EACH OF THE
PARTIES HERETO), AND THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS,
RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS AGREEMENT. In the event of
litigation, this Agreement may be filed as a written consent to a trial by the
court.


SECTION 25.  Counterparts.

         This Agreement may be executed in one or more counterparts and by
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but one and the same instrument; signature pages may
be detached from multiple separate counterparts and attached to a single
counterpart so that all signature pages are physically attached to the same
document.


                  [Remainder of page intentionally left blank]



                                      XI-18

<PAGE>


         IN WITNESS WHEREOF, Pledgors and Secured Party have caused this
Agreement to be duly executed and delivered by their respective officers
thereunto duly authorized as of the date first written above.


                             DMAC ACQUISITION CORP.


                             By:
                                -----------------------------------------------
                                Name:
                                Title:



                             DMAC HOLDINGS, INC.




                             By:
                                -----------------------------------------------
                                Name:
                                Title:


                             Each of the entities listed on Schedule A annexed
                             hereto



                             By:
                                -----------------------------------------------
                                on behalf of each of the entities listed on
Schedule A annexed hereto


                                Name:
                                Title:

                                       S-1

<PAGE>



                             CREDIT SUISSE FIRST BOSTON,
                             as Secured Party



                             By:
                                -----------------------------------------------
                                Name:
                                Title:



                             By:
                                -----------------------------------------------
                                Name:
                                Title:



                                       S-2

<PAGE>



                                   Schedule A

Name                                        Notice Address for
                                            each Subsidiary Pledgor

DIMAC Marketing Corporation                 c/o    AmeriComm Holdings, Inc.
Palm Coast Data Inc.                        5775 Peachtree Rd.
The McClure Group Inc.                             Dunwoody, Suite C150
Wilcox & Associates Inc.                           Atlanta, Ga 30342
MBS/Multimode Inc.                          Attn: Neil Gordon
DIMAC Direct Inc.


                                     Sch.A-1

<PAGE>

                                   SCHEDULE I
                               TO PLEDGE AGREEMENT


         Attached to and forming a part of the Pledge Agreement dated as of June
26, 1998, by and among the Pledgors referred to therein and Credit Suisse First
Boston, as Secured Party.


                                     Part A

<TABLE>
<CAPTION>

                                                                                                                         Percent-
                                                                                                                          age of
                                                                                                                           Out-
                                                                            Stock                         Number         standing
                                                        Class of         Certificate         Par            of            Shares
       Pledgor                Stock Issuer                Stock              Nos.           Value         Shares         Pledged
- -----------------------   --------------------    ------------------  ----------------   -----------   ------------   -------------
<S>                     <C>                    <C>                  <C>               <C>           <C>             <C>






</TABLE>


<TABLE>
<CAPTION>

                                     Part B


                Pledgor                                  Debt Issuer                          Amount of
                                                                                            Indebtedness

      ------------------------                      ---------------------              ---------------------
<S>                                          <C>                                    <C>











</TABLE>


                                    Sch.-I-1

<PAGE>



                                   SCHEDULE II
                               TO PLEDGE AGREEMENT

                           [FORM OF PLEDGE AMENDMENT]


         This Pledge Amendment, dated _______________, [199_] [200_] is
delivered pursuant to Section 6(b) of the Pledge Agreement referred to below.
The undersigned hereby agrees that this Pledge Amendment may be attached to the
Pledge Agreement dated as of June 26, 1998, by and among the Pledgors referred
to therein and Credit Suisse First Boston, as Secured Party (the "Pledge
Agreement", capitalized terms defined therein being used herein as therein
defined), and that the [Pledged Shares] [Pledged Debt] listed on this Pledge
Amendment shall be deemed to be part of the [Pledged Shares] [Pledged Debt] and
shall become part of the Pledged Collateral and shall secure all Secured
Obligations.

                                [NAME OF PLEDGOR]


                                By:
                                   ---------------------------------------
                                   Name:
                                   Title:


<TABLE>
<CAPTION>

                                      Class of                                                                 Percentage of
                                       Stock               Stock              Par          Number of            Outstanding
           Stock Issuer                              Certificate Nos.        Value          Shares            Shares Pledged
   ---------------------------   ----------------  -------------------     ---------     --------------    -------------------
<S>                           <C>                 <C>                  <C>            <C>                <C>











</TABLE>

<TABLE>
<CAPTION>

                                                           Amount of
                   Debt Issuer                            Indebtedness
           -----------------------------            -----------------------
<S>                                             <C>





</TABLE>

                                    Sch.-II-1

<PAGE>



                                  SCHEDULE III
                               TO PLEDGE AGREEMENT

                        [FORM OF PLEDGE ACKNOWLEDGEMENT]



         This Pledge Acknowledgement, dated _______________, [199_] [200_], is
delivered pursuant to Section 19 of the Pledge Agreement referred to below. The
undersigned hereby agrees that this Pledge Acknowledgement may be attached to
the Pledge Agreement dated June 26, 1998, by and among the Pledgors referred to
therein and Credit Suisse First Boston, as Secured Party (as amended, restated,
supplemented or otherwise modified to the date hereof, the "Pledge Agreement",
capitalized terms defined therein being used herein as therein defined), that
the undersigned by executing and delivering this Acknowledgement hereby becomes
a Pledgor under the Pledge Agreement in accordance with Section 19 thereof and
agrees to be bound by all of the terms thereof, and that the [Pledged Shares]
[Pledged Debt] listed on this Pledge Acknowledgement shall be deemed to be part
of the [Pledged Shares] [Pledged Debt] and shall become part of the Pledged
Collateral and shall secure all Secured Obligations.


                                    [NAME OF ADDITIONAL PLEDGOR]


                                    By:
                                       ----------------------------------------
                                       Name:
                                       Title:


                                    Notice Address:


                                    -------------------------------------------


                                    -------------------------------------------


                                    -------------------------------------------


                                    -------------------------------------------

                                   Sch.-III-1

<PAGE>

<TABLE>
<CAPTION>

                                      Class of                                                                 Percentage of
                                       Stock               Stock              Par          Number of            Outstanding
           Stock Issuer                              Certificate Nos.        Value          Shares            Shares Pledged
    --------------------------    --------------  ---------------------  ------------  ----------------   --------------------
<S>                             <C>             <C>                   <C>            <C>               <C>





</TABLE>


<TABLE>
<CAPTION>


                                                           Amount of
                   Debt Issuer                            Indebtedness
            -------------------------               ------------------------
<S>                                            <C>




</TABLE>

                                   Sch.-III-2
<PAGE>



                                   EXHIBIT XII

                          [FORM OF SECURITY AGREEMENT]

                               SECURITY AGREEMENT



         This SECURITY AGREEMENT (this "Agreement") is dated as of June 26, 1998
and entered into by and among DMAC ACQUISITION CORP., a Delaware corporation
("Company"), each of THE UNDERSIGNED DIRECT AND INDIRECT SUBSIDIARIES of Company
(each of such undersigned Subsidiaries being a "Subsidiary Grantor" and
collectively "Subsidiary Grantors", and each of Company and Subsidiary Grantors
being a "Grantor" and collectively "Grantors"; provided that after the Closing
Date, "Grantors" shall include any Additional Grantors (as hereinafter defined))
and CREDIT SUISSE FIRST BOSTON, as agent for and representative of (in such
capacity herein called "Secured Party") the financial institutions ("Lenders")
party to the Credit Agreement referred to below and any Interest Rate Exchangers
(as hereinafter defined).


                             PRELIMINARY STATEMENTS

         A. Pursuant to Credit Agreement dated as of June 26, 1998, as amended,
restated, supplemented or otherwise modified to the date hereof (said Credit
Agreement, as so amended, restated, supplemented or otherwise modified, being
the "Credit Agreement"; the terms defined therein and not otherwise defined
herein being used herein as therein defined), by and among Company, DMAC
Holdings, Inc., the financial institutions listed therein as Lenders, Credit
Suisse First Boston, as Administrative Agent (in such capacity, "Administrative
Agent"), and Credit Suisse First Boston, as Syndication Agent and Arranger,
Lenders have made certain commitments, subject to the terms and conditions set
forth in the Credit Agreement, to extend certain credit facilities to Company.

         B. Company may from time to time enter, or may from time to time have
entered, into one or more Interest Rate Agreement (collectively, the "Lender
Interest Rate Agreements") with one or more Lenders or their Affiliates (in such
capacity, collectively, "Interest Rate Exchangers") in accordance with the terms
of the Credit Agreement, and it is desired that the obligations of Company under
the Lender Interest Rate Agreements, including without limitation the obligation
of Company to make payments thereunder in the event of early termination thereof
(all such obligations being the "Interest Rate Obligations"), together with all
obligations of Company under the Credit Agreement and the other Loan Documents,
be secured hereunder.

         C. Subsidiary Grantors have executed and delivered that certain
Subsidiary Guaranty dated as of June 26, 1998 (said Subsidiary Guaranty, as it
may hereafter be amended, restated, supplemented or otherwise modified from time
to time, being the "Subsidiary Guaranty") in favor of Secured Party for the
benefit of Lenders and any Interest Rate Exchangers, pursuant to

                                     XII-1

<PAGE>

which each Subsidiary Grantor has guarantied the prompt payment and performance
when due of all obligations of Company under the Credit Agreement and all
obligations of Company under the Lender Interest Rate Agreements, including
without limitation the obligation of Company to make payments thereunder in the
event of early termination thereof.

         D. It is a condition precedent to the initial extensions of credit by
Lenders under the Credit Agreement that Grantors shall have granted the security
interests and undertaken the obligations contemplated by this Agreement.

         NOW, THEREFORE, in consideration of the premises and in order to induce
Lenders to make Loans and other extensions of credit under the Credit Agreement
and to induce Interest Rate Exchangers to enter into the Lender Interest Rate
Agreements, and for other good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, each Grantor hereby agrees with
Secured Party as follows:


SECTION 1.  Grant of Security.

         Each Grantor hereby assigns to Secured Party, and hereby grants to
Secured Party a security interest in, all of such Grantor's right, title and
interest in and to the following, in each case whether now or hereafter existing
or in which Grantor now has or hereafter acquires an interest and wherever the
same may be located (the "Collateral"):

                  (a) all equipment in all of its forms (including, but not
         limited to, all machinery, all computers, all data processing, computer
         or office equipment, all furniture and all trucks and other vehicles),
         all parts thereof and all accessions thereto (any and all such
         equipment, parts and accessions being the "Equipment");

                  (b) all inventory in all of its forms (including, but not
         limited to, (i) all goods held by such Grantor for sale or lease or to
         be furnished under contracts of service or so leased or furnished, (ii)
         all raw materials, work in process, finished goods, and materials used
         or consumed in the manufacture, packing, shipping, advertising,
         selling, leasing, furnishing or production of such inventory or
         otherwise used or consumed in such Grantor's business, (iii) all goods
         in which such Grantor has an interest in mass or a joint or other
         interest or right of any kind, and (iv) all goods which are returned to
         or repossessed by such Grantor) and all accessions thereto and products
         thereof (all such inventory, accessions and products being the
         "Inventory") and all negotiable and non-negotiable documents of title
         (including without limitation warehouse receipts, dock receipts and
         bills of lading) issued by any Person covering any Inventory (any such
         negotiable document of title being a "Negotiable Document of Title");

                  (c) all accounts, contract rights, chattel paper, documents,
         instruments, general intangibles and other rights and obligations of
         any kind owned by or owing to such Grantor and all rights in, to and
         under all security agreements, leases and other contracts securing or
         otherwise relating to any such accounts, contract rights, chattel
         paper, documents, instruments, general intangibles or other obligations
         (any and all such

                                     XII-2

<PAGE>

         accounts, contract rights, chattel paper, documents,
         instruments, general intangibles and other obligations being the
         "Accounts", and any and all such security agreements, leases and other
         contracts being the "Related Contracts");

                  (d) all agreements to which such Grantor is a party, as each
         such agreement may be amended, restated, supplemented or otherwise
         modified from time to time (said agreements, as so amended, restated,
         supplemented or otherwise modified, being referred to herein
         individually as an "Assigned Agreement" and collectively as the
         "Assigned Agreements"), including, without limitation, (i) all rights
         of such Grantor to receive moneys due or to become due under or
         pursuant to the Assigned Agreements, (ii) all rights of such Grantor to
         receive proceeds of any insurance, indemnity, warranty or guaranty with
         respect to the Assigned Agreements, (iii) all claims of such Grantor
         for damages arising out of any breach of or default under the Assigned
         Agreements, and (iv) all rights of such Grantor to terminate, amend,
         supplement, modify or exercise rights or options under the Assigned
         Agreements, to perform thereunder and to compel performance and
         otherwise exercise all remedies thereunder;

                  (e) all cash, money, currency and deposit accounts, including
         without limitation demand, time, savings, passbooks or similar accounts
         maintained with Lenders or other banks, savings and loan associations
         or other financial institutions (but excluding deposit accounts
         maintained in trust by such Grantor or otherwise segregated from other
         funds of such Grantor for the benefit of customers of such Grantor and
         containing only funds owing to such customers);

                  (f) the "Intellectual Property Collateral", which term means:

                           (i) all rights, title and interest (including rights
                  acquired pursuant to a license or otherwise but only to the
                  extent permitted by agreements governing such license or other
                  use) in and to all trademarks, service marks, designs, logos,
                  indicia, tradenames, trade dress, corporate names, company
                  names, business names, fictitious business names, trade styles
                  and/or other source and/or business identifiers and
                  applications pertaining thereto, owned by such Grantor, or
                  hereafter adopted and used, in its business (including,
                  without limitation, the trademarks specifically identified in
                  Schedule 1(a), as the same may be amended pursuant hereto from
                  time to time) (collectively, the "Trademarks"), all
                  registrations that have been or may hereafter be issued or
                  applied for thereon in the United States and any state thereof
                  and in foreign countries (including, without limitation, the
                  registrations and applications specifically identified in
                  Schedule 1(a), as the same may be amended pursuant hereto from
                  time to time) (the "Trademark Registrations"), all common law
                  and other rights (but in no event any of the obligations) in
                  and to the Trademarks in the United States and any state
                  thereof and in foreign countries (the "Trademark Rights"), and
                  all goodwill of such Grantor's business symbolized by the
                  Trademarks and associated therewith (the "Associated
                  Goodwill"):

                           (ii) all rights, title and interest (including rights
                  acquired pursuant to a

                                     XII-3

<PAGE>

                  license or otherwise but only to the extent permitted by
                  agreements governing such license or other use) in and to all
                  patents and patent applications and rights and interests in
                  patents and patent applications under any domestic or foreign
                  law that are presently, or in the future may be, owned or held
                  by such Grantor and all patents and patent applications and
                  rights, title and interests in patents and patent applications
                  under any domestic or foreign law that are presently, or in
                  the future may be, owned by such Grantor in whole or in part
                  (including, without limitation, the patents and patent
                  applications listed in Schedule 1(b), as the same may be
                  amended pursuant hereto from time to time), all rights (but
                  not obligations) corresponding thereto (including, without
                  limitation, the right (but not the obligation), exercisable
                  only upon the occurrence and during the continuation of an
                  Event of Default, to sue for past, present and future
                  infringements in the name of such Grantor or in the name of
                  Secured Party or Lenders), and all reissues, divisions,
                  continuations, renewals, extensions and continuations-in-part
                  thereof (all of the foregoing being collectively referred to
                  as the "Patents"); it being understood that the rights and
                  interests included in the Intellectual Property Collateral
                  hereby shall include, without limitation, all rights and
                  interests pursuant to licensing or other contracts in favor of
                  such Grantor pertaining to patent applications and patents
                  presently or in the future owned or used by third parties but,
                  in the case of third parties which are not Affiliates of such
                  Grantor, only to the extent permitted by such licensing or
                  other contracts and, if not so permitted, only with the
                  consent of such third parties; and

                           (iii) all rights, title and interest (including
                  rights acquired pursuant to a license or otherwise but only to
                  the extent permitted by agreements governing such license or
                  other use) under copyright in various published and
                  unpublished works of authorship including, without limitation,
                  computer programs, computer data bases, other computer
                  software, layouts, trade dress, drawings, designs, writings,
                  and formulas owned by Grantor (including, without limitation,
                  the works listed on Schedule 1(c), as the same may be amended
                  pursuant hereto from time to time) (collectively, the
                  "Copyrights"), all copyright registrations issued to such
                  Grantor and applications for copyright registration that have
                  been or may hereafter be issued or applied for thereon by
                  Grantor in the United States and any state thereof and in
                  foreign countries (including, without limitation, the
                  registrations listed on Schedule 1(c), as the same may be
                  amended pursuant hereto from time to time) (collectively, the
                  "Copyright Registrations"), all common law and other rights in
                  and to the Copyrights in the United States and any state
                  thereof and in foreign countries including all copyright
                  licenses (but with respect to such copyright licenses, only to
                  the extent permitted by such licensing arrangements) (the
                  "Copyright Rights"), including, without limitation, each of
                  the Copyrights, rights, titles and interests in and to the
                  Copyrights and works protectable by copyright, which are
                  presently, or in the future may be, owned, created (as a work
                  for hire for the benefit of such Grantor), authored (as a work
                  for hire for the benefit of such Grantor), or acquired by such
                  Grantor, in whole or in part, and all Copyright Rights with
                  respect thereto and all Copyright Registrations therefor,
                  heretofore or hereafter granted or applied for, and all

                                     XII-4

<PAGE>

                  renewals and extensions thereof, throughout the world,
                  including all proceeds thereof (such as, by way of example and
                  not by limitation, license royalties and proceeds of
                  infringement suits), the right (but not the obligation) to
                  renew and extend such Copyright Registrations and Copyright
                  Rights and to register works protectable by copyright and the
                  right (but not the obligation) to sue for past, present and
                  future infringements of the Copyrights and Copyright Rights;

                  (g) all information used or useful or arising from the
         business including all goodwill, trade secrets, trade secret rights,
         know-how, customer lists, processes of production, ideas, confidential
         business information, techniques, processes, formulas, and all other
         proprietary information;

                  (h) to the extent not included in any other paragraph of this
         Section 1, all other general intangibles (including without limitation
         tax refunds, rights to payment or performance, choses in action and
         judgments taken on any rights or claims included in the Collateral);

                  (i) all plant fixtures, business fixtures and other fixtures
         and storage and office facilities, and all accessions thereto and
         products thereof;

                  (j) all books, records, ledger cards, files, correspondence,
         computer programs, tapes, disks and related data processing software
         that at any time evidence or contain information relating to any of the
         Collateral or are otherwise necessary or helpful in the collection
         thereof or realization thereupon; and

                  (k) all proceeds, products, rents and profits of or from any
         and all of the foregoing Collateral and, to the extent not otherwise
         included, all payments under insurance (whether or not Secured Party is
         the loss payee thereof), or any indemnity, warranty or guaranty,
         payable by reason of loss or damage to or otherwise with respect to any
         of the foregoing Collateral. For purposes of this Agreement, the term
         "proceeds" includes whatever is receivable or received when Collateral
         or proceeds are sold, exchanged, collected or otherwise disposed of,
         whether such disposition is voluntary or involuntary.

         Notwithstanding anything herein to the contrary, in no event shall the
Collateral include, and no Grantor shall be deemed to have granted a security
interest in, any of such Grantor's rights or interests in any license, contract
or agreement to which such Grantor is a party or any of its rights or interests
thereunder to the extent, but only to the extent, that such a grant would, under
the terms of such license, contract or agreement or otherwise, result in a
breach of the terms of, or constitute a default under any license, contract or
agreement to which such Grantor is a party (other than to the extent that any
such term would be rendered ineffective pursuant to Section 9-318(4) of the
Uniform Commercial Code of any relevant jurisdiction or any other applicable law
(including the Bankruptcy Code) or principles of equity); provided, that
immediately upon the ineffectiveness, lapse or termination of any such
provision, the Collateral shall include, and such Grantor shall be deemed to
have granted a security interest in, all such rights and interests as if such
provision had never been in effect.

                                     XII-5

<PAGE>


SECTION 2.  Security for Obligations.

         This Agreement secures, and the Collateral assigned by each Grantor is
collateral security for, the prompt payment or performance in full when due,
whether at stated maturity, by required prepayment, declaration, acceleration,
demand or otherwise (including without limitation the payment of amounts that
would become due but for the operation of the automatic stay under Section
362(a) of the Bankruptcy Code, 11 U.S.C. ss.362(a)), of all Secured Obligations
with respect to such Grantor. "Secured Obligations" means:

                  (a) with respect to Company, all obligations and liabilities
         of every nature of Company now or hereafter existing under or arising
         out of or in connection with the Credit Agreement and the other Loan
         Documents and any Lender Interest Rate Agreement, and

                  (b) with respect to each Subsidiary Grantor and Additional
         Grantor, all obligations and liabilities of every nature of Grantors
         now or hereafter existing under or arising out of or in connection with
         the Subsidiary Guaranty;

in each case together with all extensions or renewals thereof, whether for
principal, interest (including without limitation interest that, but for the
filing of a petition in bankruptcy with respect to Company, would accrue on such
obligations, whether or not a claim is allowed against Company for such interest
in the related bankruptcy proceeding), reimbursement of amounts drawn under
Letters of Credit, payments for early termination of Lender Interest Rate
Agreements, fees, expenses, indemnities or otherwise, whether voluntary or
involuntary, direct or indirect, absolute or contingent, liquidated or
unliquidated, whether or not jointly owed with others, and whether or not from
time to time decreased or extinguished and later increased, created or incurred,
and all or any portion of such obligations or liabilities that are paid, to the
extent all or any part of such payment is avoided or recovered directly or
indirectly from Secured Party or any Lender or Interest Rate Exchanger as a
preference, fraudulent transfer or otherwise, and all obligations of every
nature of Grantors now or hereafter existing under this Agreement.

                                     XII-6

<PAGE>

SECTION 3.  Grantors Remain Liable.

         Anything contained herein to the contrary notwithstanding, (a) each
Grantor shall remain liable under any contracts and agreements included in the
Collateral, to the extent set forth therein, to perform all of its duties and
obligations thereunder to the same extent as if this Agreement had not been
executed, (b) the exercise by Secured Party of any of its rights hereunder shall
not release any Grantor from any of its duties or obligations under the
contracts and agreements included in the Collateral, and (c) Secured Party shall
not have any obligation or liability under any contracts and agreements included
in the Collateral by reason of this Agreement, nor shall Secured Party be
obligated to perform any of the obligations or duties of any Grantor thereunder
or to take any action to collect or enforce any claim for payment assigned
hereunder.


SECTION 4.  Representations and Warranties.

         Each Grantor represents and warrants as follows:

                  (a) Ownership of Collateral. Except as expressly permitted by
         the Credit Agreement and for the security interest created by this
         Agreement, such Grantor owns the Collateral owned by such Grantor free
         and clear of any Lien.

                  (b) Locations of Equipment and Inventory. All of the Equipment
         and Inventory is, as of the date hereof, located at the places
         specified in Schedule 4(b) annexed hereto.

                  (c) Negotiable Documents of Title. No Negotiable Documents of
         Title are outstanding with respect to any of the Inventory.

                  (d) Office Locations. The chief place of business, the chief
         executive office and the office where such Grantor keeps its records
         regarding the Accounts and all originals of all chattel paper that
         evidence Accounts are, and, except as set forth on Schedule 4(d)
         annexed hereto, have been for the four month period preceding the date
         hereof, located at the locations set forth on Schedule 4(d) annexed
         hereto.

                  (e) Names. No Grantor has in the past done, and no Grantor now
         does, business under any other name (including any trade-name or
         fictitious business name) except the names listed in Schedule 4(e)
         annexed hereto.

                  (f) Delivery of Certain Collateral. All notes and other
         instruments (excluding checks) comprising any and all items of
         Collateral have been delivered to Secured Party duly endorsed and
         accompanied by duly executed instruments of transfer or assignment in
         blank.

                                     XII-7

<PAGE>

                  (g)  Intellectual Property Collateral.

                  (i) a true and complete list of all Trademark Registrations
                  and Trademark applications owned, held (whether pursuant to a
                  license or otherwise) or used by such Grantor, in whole or in
                  part, is set forth in Schedule 1(a);

                  (ii) a true and complete list of all Patents owned, held
                  (whether pursuant to a license or otherwise) or used by such
                  Grantor, in whole or in part, is set forth in Schedule 1(b);

                  (iii) a true and complete list of all Copyright Registrations
                  and applications for Copyright Registrations held (whether
                  pursuant to a license or otherwise) by such Grantor, in whole
                  or in part, is set forth in Schedule 1(c);

                  (iv) after reasonable inquiry, such Grantor is not aware of
                  any pending or threatened claim by any third party that any of
                  the Intellectual Property Collateral owned, held or used by
                  such Grantor is invalid or unenforceable; and

                  (v) no effective security interest or other Lien covering all
                  or any part of the Intellectual Property Collateral is on file
                  in the United States Patent and Trademark Office or the United
                  States Copyright Office.

                  (h) Perfection. The security interests in the Collateral
         granted to Secured Party for the ratable benefit of the Lenders and
         Interest Rate Exchangers hereunder constitute valid security interests
         in the Collateral. Upon the filing of UCC financing statements naming
         each Grantor as "debtor", naming Secured Party as "secured party" and
         describing the Collateral in the filing offices set forth on Schedule
         4(h) annexed hereto, and in the case of the Intellectual Property
         Collateral, in addition the filing of a Grant of Trademark Security
         Interest, substantially in the form of Exhibit I and a Grant of Patent
         Security Interest, substantially in the form of Exhibit II, with the
         United States Patent and Trademark Office and the filing of a Grant of
         Copyright Security Interest, substantially in the form of Exhibit III,
         with the United States Copyright Office, the security interests in the
         Collateral granted to Secured Party for the ratable benefit of the
         Lenders and Interest Rate Exchangers will, to the extent a security
         interest in the Collateral may be perfected by filing UCC financing
         statements and, in the case of the Intellectual Property Collateral, in
         addition to the filing of such UCC Financing Statements, by the filing
         of a Grant of Trademark Security Interest and Grant of Patent Security
         Interest with the United States Patent and Trademark Office and a Grant
         of Copyright Security Interest with the United State Copyright Office,
         constitute perfected security interests therein prior to all other
         Liens.

                                     XII-8

<PAGE>


SECTION 5.  Further Assurances.

         (a) Each Grantor agrees that from time to time, at the expense of
Grantors, such Grantor will promptly execute and deliver all further instruments
and documents, and take all further action, that may be necessary or desirable,
or that Secured Party may request, in order to perfect and protect any security
interest granted or purported to be granted hereby or to enable Secured Party to
exercise and enforce its rights and remedies hereunder with respect to any
Collateral. Without limiting the generality of the foregoing, each Grantor will:
(i) at the request of Secured Party, mark conspicuously each item of chattel
paper included in the Accounts, each Related Contract and, at the request of
Secured Party, each of its records pertaining to the Collateral, with a legend,
in form and substance satisfactory to Secured Party, indicating that such
Collateral is subject to the security interest granted hereby, (ii) at the
request of Secured Party, deliver and pledge to Secured Party hereunder all
promissory notes and other instruments (including checks) and all original
counterparts of chattel paper constituting Collateral, duly endorsed and
accompanied by duly executed instruments of transfer or assignment, all in form
and substance satisfactory to Secured Party, (iii) use commercially reasonable
efforts to obtain any necessary consents of third parties to the assignment and
perfection of a security interest to Secured Party with respect to any
Collateral, (iv) execute and file such financing or continuation statements, or
amendments thereto, and such other instruments or notices, as may be necessary
or desirable, or as Secured Party may request, in order to perfect and preserve
the security interests granted or purported to be granted hereby, (v) promptly
after the acquisition by such Grantor of any item of Equipment which is covered
by a certificate of title under a statute of any jurisdiction under the law of
which indication of a security interest on such certificate is required as a
condition of perfection thereof, execute and file with the registrar of motor
vehicles or other appropriate authority in such jurisdiction an application or
other document requesting the notation or other indication of the security
interest created hereunder on such certificate of title, (vi) within 30 days
after the end of each calendar year and June 30 of each calendar year, deliver
to Secured Party copies of all such applications or other documents filed during
such semiannual period and copies of all such certificates of title issued
during such semiannual period indicating the security interest created hereunder
in the items of Equipment covered thereby, (vii) at any reasonable time, upon
request by Secured Party, exhibit the Collateral to and allow inspection of the
Collateral by Secured Party, or persons designated by Secured Party, and (viii)
at Secured Party's request, appear in and defend any action or proceeding that
may affect such Grantor's title to or Secured Party's security interest in all
or any part of the Collateral.

         (b) Without limiting the generality of the foregoing clause (a), if any
Grantor shall hereafter obtain rights to any new Intellectual Property
Collateral or become entitled to the benefit of (i) any patent application or
patent or any reissue, division, continuation, renewal, extension or
continuation-in-part of any Patent or any improvement of any Patent; or (ii) any
Copyright Registration, application for Registration or renewals or extension of
any Copyright, then in any such case, the provisions of this Agreement shall
automatically apply thereto. Each Grantor shall promptly notify Secured Party in
writing of any of the foregoing rights acquired by such Grantor after the

                                     XII-9

<PAGE>

date hereof and of (i) any Trademark Registrations issued or application for a
Trademark Registration or application for a Patent made, and (ii) any Copyright
Registrations issued or applications for Copyright Registration made, in any
such case, after the date hereof. Promptly after the filing of an application
for any (1) Trademark Registration; (2) Patent; and (3) Copyright Registration,
each Grantor shall execute and deliver to Secured Party and record in all places
where this Agreement is recorded a Security Agreement Supplement, substantially
in the form of Exhibit IV, pursuant to which such Grantor shall grant to Secured
Party a security interest to the extent of its interest in such Intellectual
Property Collateral; provided, if, in the reasonable judgment of such Grantor,
after due inquiry, granting such interest would result in the grant of a
Trademark Registration or Copyright Registration in the name of Secured Party,
such Grantor shall give written notice to Secured Party as soon as reasonably
practicable and the filing shall instead be undertaken as soon as practicable
but in no case later than immediately following the grant of the applicable
Trademark Registration or Copyright Registration, as the case may be.

         (c) Each Grantor hereby authorizes Secured Party to file one or more
financing or continuation statements, and amendments thereto, relative to all or
any part of the Collateral without the signature of any Grantor. Each Grantor
agrees that a carbon, photographic or other reproduction of this Agreement or of
a financing statement signed by such Grantor shall be sufficient as a financing
statement and may be filed as a financing statement in any and all
jurisdictions.

         (d) Each Grantor hereby authorizes Secured Party to modify this
Agreement without obtaining such Grantor's approval of or signature to such
modification by amending Schedules 1(a), 1(b), and 1(c), as applicable, to
include reference to any right, title or interest in any existing Intellectual
Property Collateral or any Intellectual Property Collateral acquired or
developed by any Grantor after the execution hereof or to delete any reference
to any right, title or interest in any Intellectual Property Collateral in which
any Grantor no longer has or claims any right, title or interest.

         (e) Each Grantor will furnish to Secured Party from time to time
statements and schedules further identifying and describing the Collateral and
such other reports in connection with the Collateral as Secured Party may
reasonably request, all in reasonable detail.


SECTION 6.  Certain Covenants of Grantors.

         Each Grantor shall:

                  (a) not use or permit any Collateral to be used unlawfully or
         in violation of any provision of this Agreement or any applicable
         statute, regulation or ordinance or any policy of insurance covering
         the Collateral;

                  (b) notify Secured Party of any change in such Grantor's name,
         identity or corporate structure within 15 days of such change;

                  (c) give Secured Party 30 days' prior written notice of any
         change in such Grantor's chief place of business, chief executive
         office or residence or the office where such Grantor keeps its records
         regarding the Accounts and all originals of all chattel

                                     XII-10

<PAGE>

         paper that evidence Accounts; and

                  (d) pay promptly when due all property and other taxes,
         assessments and governmental charges or levies imposed upon, and all
         claims (including claims for labor, materials and supplies) against,
         the Collateral, except to the extent the validity thereof is being
         contested in good faith; provided that such Grantor shall in any event
         pay such taxes, assessments, charges, levies or claims not later than
         five days prior to the date of any proposed sale under any judgement,
         writ or warrant of attachment entered or filed against such Grantor or
         any of the Collateral as a result of the failure to make such payment.


SECTION 7.  Special Covenants With Respect to Equipment and Inventory.

         Each Grantor shall:

                  (a) keep the Equipment and Inventory owned by such Grantor at
         the places therefor specified on Schedule 4(b) annexed hereto or, upon
         30 days' prior written notice to Secured Party, at such other places in
         jurisdictions where all action that may be necessary or desirable, or
         that Secured Party may request, in order to perfect and protect any
         security interest granted or purported to be granted hereby, or to
         enable Secured Party to exercise and enforce its rights and remedies
         hereunder, with respect to such Equipment and Inventory shall have been
         taken;

                  (b) cause the Equipment owned by such Grantor to be maintained
         and preserved in the same condition, repair and working order as when
         new, ordinary wear and tear excepted, and in accordance with such
         Grantor's past practices. Each Grantor shall promptly furnish to
         Secured Party a statement respecting any material loss or damage to any
         of the Equipment owned by such Grantor;

                  (c) keep correct and accurate records of Inventory owned by
         such Grantor, itemizing and describing the kind, type and quantity of
         such Inventory, such Grantor's cost therefor and (where applicable) the
         current list prices for such Inventory;

                  (d) if any Inventory is in possession or control of any of
         such Grantor's agents or processors, if the aggregate book value of all
         such Inventory exceeds $500,000, and in any event upon the occurrence
         of an Event of Default (as defined in the Credit Agreement) or the
         occurrence of an Early Termination Date (as defined in a Master
         Agreement or an Interest Rate Swap Agreement or Interest Rate and
         Currency Exchange Agreement in the form prepared by the International
         Swap and Derivatives Association Inc. or a similar event under any
         similar swap agreement) under any Lender Interest Rate Agreement
         (either such occurrence being an "Event of Default" for purposes of
         this Agreement), instruct such agent or processor to hold all such
         Inventory for the account of Secured Party and subject to the
         instructions of Secured Party.

                  (e) promptly upon the issuance and delivery to such Grantor of
         any

                                     XII-11

<PAGE>

         Negotiable Document of Title, deliver such Negotiable Document of
         Title to Secured Party.

SECTION 8.  Insurance.

         Each Grantor shall, at its own expense, maintain insurance with respect
to the Equipment and Inventory in accordance with the terms of the Credit
Agreement.


SECTION 9.  Special Covenants with respect to Accounts and Related Contracts.

         (a) Each Grantor shall keep its chief place of business and chief
executive office and the office where it keeps its records concerning the
Accounts and Related Contracts, and all originals of all chattel paper that
evidence Accounts, at the location therefor specified in Section 4 or, upon 30
days' prior written notice to Secured Party, at such other location in a
jurisdiction where all action that may be necessary or desirable, or that
Secured Party may request, in order to perfect and protect any security interest
granted or purported to be granted hereby, or to enable Secured Party to
exercise and enforce its rights and remedies hereunder, with respect to such
Accounts and Related Contracts shall have been taken. Each Grantor will hold and
preserve such records and chattel paper and will permit representatives of
Secured Party at any time during normal business hours to inspect and make
abstracts from such records and chattel paper, and each Grantor agrees to render
to Secured Party, at Grantor's cost and expense, such clerical and other
assistance as may be reasonably requested with regard thereto. Promptly upon the
request of Secured Party, each Grantor shall deliver to Secured Party complete
and correct copies of each Related Contract.

         (b) Each Grantor shall, for not less than 3 years from the date on
which such Account arose, maintain (i) complete records of each Account of such
Grantor, including records of all payments received, credits granted and
merchandise returned, and (ii) all documentation relating thereto.

         (c) Except as otherwise provided in this subsection (c), each Grantor
shall continue to collect, at its own expense, all amounts due or to become due
to such Grantor under the Accounts and Related Contracts. In connection with
such collections, each Grantor may take (and, at Secured Party's direction,
shall take) such action as such Grantor or Secured Party may deem necessary or
advisable to enforce collection of amounts due or to become due under the
Accounts; provided, however, that Secured Party shall have the right at any
time, upon the occurrence and during the continuation of an Event of Default or
a Potential Event of Default and upon written notice to such Grantor of its
intention to do so, to notify the account debtors or obligors under any Accounts
of the assignment of such Accounts to Secured Party and to direct such account
debtors or obligors to make payment of all amounts due or to become due
to such Grantor thereunder directly to

                                     XII-12

<PAGE>

Secured Party, to notify each Person maintaining a lockbox or similar
arrangement to which account debtors or obligors under any Accounts have been
directed to make payment to remit all amounts representing collections on checks
and other payment items from time to time sent to or deposited in such lockbox
or other arrangement directly to Secured Party and, upon such notification and
at the expense of Grantors, to enforce collection of any such Accounts and to
adjust, settle or compromise the amount or payment thereof, in the same manner
and to the same extent as such Grantor might have done. After receipt by such
Grantor of the notice from Secured Party referred to in the proviso to the
preceding sentence, (i) all amounts and proceeds (including checks and other
instruments) received by such Grantor in respect of the Accounts and the Related
Contracts shall be received in trust for the benefit of Secured Party hereunder,
shall be segregated from other funds of such Grantor and shall be forthwith paid
over or delivered to Secured Party in the same form as so received (with any
necessary endorsement) to be held as cash Collateral and applied as provided by
Section 18, and (ii) such Grantor shall not adjust, settle or compromise the
amount or payment of any Account, or release wholly or partly any account debtor
or obligor thereof, or allow any credit or discount thereon.


SECTION 10.  Special Provisions With Respect to the Assigned Agreements.

         (a)      Each Grantor shall at its expense:

                  (i) if consistent with sound business practices, perform and
         observe all terms and provisions of the Assigned Agreements to be
         performed or observed by it, maintain the Assigned Agreements in full
         force and effect, enforce the Assigned Agreements in accordance with
         their terms, and take all such action to such end as may be from time
         to time requested by Secured Party; and

                  (ii) upon the reasonable request of Secured Party, furnish to
         Secured Party, promptly upon receipt thereof, copies of all notices,
         requests and other documents received by such Grantor under or pursuant
         to the Assigned Agreements, and from time to time (A) furnish to
         Secured Party such information and reports regarding the Assigned
         Agreements as Secured Party may reasonably request and (B) upon request
         of Secured Party make to the parties to such Assigned Agreements such
         demands and requests for information and reports or for action as such
         Grantor is entitled to make under the Assigned Agreements.

         (b) Upon the occurrence and during the continuance of an Event of
Default, no Grantor shall:

                  (i)  cancel or terminate any of the Assigned Agreements or
         consent to or accept any cancellation or termination thereof;

                  (ii) amend or otherwise modify the Assigned Agreements or give
         any consent, waiver or approval thereunder;

                  (iii) waive any default under or breach of the Assigned
         Agreements;

                  (iv) consent to or permit or accept any prepayment of amounts
         to become due under or in connection with the Assigned Agreements,
         except as expressly provided

                                     XII-13

<PAGE>

         therein; or

                  (v) take any other action in connection with the Assigned
         Agreements that would materially impair the value of the interest or
         rights of such Grantor thereunder or that would materially impair the
         interest or rights of Secured Party.


SECTION 11.  Deposit Accounts.

         Upon the occurrence and during the continuation of an Event of Default,
Secured Party may exercise dominion and control over, and refuse to permit
further withdrawals (whether of money, securities, instruments or other
property) from any deposit accounts maintained with Secured Party constituting
part of the Collateral.


SECTION 12. Special Provisions With Respect to the Intellectual Property
Collateral.

         (a)      Each Grantor shall:

                  (i) diligently keep reasonable records respecting the
         Intellectual Property Collateral and at all times keep at least one
         complete set of its records concerning such Collateral at its chief
         executive office or principal place of business;

                  (ii) hereafter use commercially reasonable efforts so as not
         to permit the inclusion in any contract to which it hereafter becomes a
         party of any provision that could or might in any way materially impair
         or prevent the creation of a security interest in, or the assignment
         of, such Grantor's rights and interests in any property included within
         the definitions of any Intellectual Property Collateral acquired under
         such contracts;

                  (iii) take all steps deemed appropriate in Grantor's
         commercially reasonable judgement to protect the secrecy of all trade
         secrets relating to the products and services sold or delivered under
         or in connection with the Intellectual Property Collateral, including,
         without limitation, where appropriate entering into confidentiality
         agreements with employees and labeling and restricting access to secret
         information and documents;

                  (iv) use proper statutory notice in connection with its use of
         any of the Intellectual Property Collateral;

                  (v) use a commercially appropriate standard of quality (which
         may be consistent with such Grantor's past practices) in the
         manufacture, sale and delivery of products and services sold or
         delivered under or in connection with the Trademarks; and

                  (vi) furnish to Secured Party from time to time at Secured
         Party's reasonable request statements and schedules further identifying
         and describing any Intellectual Property Collateral and such other
         reports in connection with such Collateral, all in reasonable detail.

                                     XII-14

<PAGE>

         (b) Except as otherwise provided in this Section 12, each Grantor shall
         continue to collect, at its own expense, all amounts due or to become
         due to such Grantor in respect of the Intellectual property Collateral
         or any portion thereof. In connection with such collections, each
         Grantor may take (and, at Secured Party's reasonable direction, shall
         take) such action as such Grantor or Secured Party may deem reasonably
         necessary or advisable to enforce collection of such amounts; provided,
         Secured Party shall have the right at any time, upon the occurrence and
         during the continuation of an Event of Default and upon written notice
         to such Grantor of its intention to do so, to notify the obligors with
         respect to any such amounts of the existence of the security interest
         created hereby and to direct such obligors to make payment of all such
         amounts directly to Secured Party, and, upon such notification and at
         the expense of such Grantor, to enforce collection of any such amounts
         and to adjust, settle or compromise the amount or payment thereof, in
         the same manner and to the same extent as such Grantor might have done.
         After receipt by any Grantor of the notice from Secured Party referred
         to in the proviso to the preceding sentence and during the continuation
         of any Event of Default, (i) all amounts and proceeds (including checks
         and other instruments) received by each Grantor in respect of amounts
         due to such Grantor in respect of the Intellectual Property Collateral
         or any portion thereof shall be received in trust for the benefit of
         Secured Party hereunder, shall be segregated from other funds of such
         Grantor and shall be forthwith paid over or delivered to Secured Party
         in the same form as so received (with any necessary endorsement) to be
         held as cash Collateral and applied as provided by Section 18, and (ii)
         such Grantor shall not adjust, settle or compromise the amount or
         payment of any such amount or release wholly or partly any obligor with
         respect thereto or allow any credit or discount thereon.

         (c) Each Grantor shall have the duty diligently, through counsel
         reasonably acceptable to Secured Party, to prosecute, file and/or make,
         unless and until such Grantor, in its commercially reasonable judgment,
         decides otherwise, (i) any application relating to any of the
         Intellectual Property Collateral owned, held or used by such Grantor
         and identified on Schedules 1(a), 1(b) or 1(c), as applicable, that is
         pending as of the date of this Agreement, (ii) any Copyright
         Registration on any existing or future unregistered but copyrightable
         works (except for works of nominal commercial value or with respect to
         which such Grantor has determined in the exercise of its commercially
         reasonable judgment that it shall not seek registration), (iii)
         application on any future patentable but unpatented innovation or
         invention comprising Intellectual Property Collateral, and (iv) any
         Trademark opposition and cancellation proceedings, renew Trademark
         Registrations and Copyright Registrations and do any and all acts which
         are necessary or desirable, as determined in such Grantor's
         commercially reasonable judgment, to preserve and maintain all rights
         in all Intellectual Property Collateral. Any expenses incurred in
         connection therewith shall be borne solely by Grantors. Subject to the
         foregoing, each Grantor shall give Secured Party prior written notice
         of any abandonment of any Intellectual Property Collateral or any
         pending patent application or any Patent.

         (d) Except as provided herein, each Grantor shall have the right to
         commence and

                                     XII-15

<PAGE>

         prosecute in its own name, as real party in interest, for its own
         benefit and at its own expense, such suits, proceedings or other
         actions for infringement, unfair competition, dilution,
         misappropriation or other damage, or reexamination or reissue
         proceedings as are in its commercially reasonable judgment necessary to
         protect the Intellectual Property Collateral. Secured Party shall
         provide, at such Grantor's expense, all reasonable and necessary
         cooperation in connection with any such suit, proceeding or action
         including, without limitation, joining as a necessary party. Each
         Grantor shall promptly, following its becoming aware thereof, notify
         Secured Party of the institution of, or of any adverse determination
         in, any proceeding (whether in the United States Patent and Trademark
         Office, the United States Copyright Office or any federal, state, local
         or foreign court) or regarding such Grantor's ownership, right to use,
         or interest in any Intellectual Property Collateral. Each Grantor shall
         provide to Secured Party any information with respect thereto requested
         by Secured Party.

         (e) In addition to, and not by way of limitation of, the granting of a
         security interest in the Collateral pursuant hereto, each Grantor,
         effective upon the occurrence and during the continuation of an Event
         of Default and upon written notice from Secured Party, shall grant,
         sell, convey, transfer, assign and set over to Secured Party, for its
         benefit and the ratable benefit of Lenders, all of such Grantor's
         right, title and interest in and to the Intellectual Property
         Collateral to the extent necessary to enable Secured Party to use,
         possess and realize on the Intellectual Property Collateral and to
         enable any successor or assign to enjoy the benefits of the
         Intellectual Property Collateral. This right shall inure to the benefit
         of all successors, assigns and transferees of Secured Party and its
         successors, assigns and transferees, whether by voluntary conveyance,
         operation of law, assignment, transfer, foreclosure, deed in lieu of
         foreclosure or otherwise. Such right and license shall be granted free
         of charge, without requirement that any monetary payment whatsoever be
         made to such Grantor. In addition, each Grantor hereby grants to
         Secured Party and its employees, representatives and agents the right
         to visit such Grantor's and any of its Affiliate's or subcontractor's
         plants, facilities and other places of business that are utilized in
         connection with the manufacture, production, inspection, storage or
         sale of products and services sold or delivered under any of the
         Intellectual Property Collateral (or which were so utilized during the
         prior six month period), and to inspect the quality control and all
         other records relating thereto upon reasonable advance written notice
         to such Grantor and at reasonable dates and times and as often as may
         be reasonably requested. If and to the extent that any Grantor is
         permitted to license the Intellectual Property Collateral, Secured
         Party shall promptly enter into a non-disturbance agreement or other
         similar arrangement, at such Grantor's request and expense, with such
         Grantor and any licensee of any Intellectual Property Collateral
         permitted hereunder in form and substance reasonably satisfactory to
         Secured Party pursuant to which (i) Secured Party shall agree not to
         disturb or interfere with such licensee's rights under its license
         agreement with such Grantor so long as such licensee is not in default
         thereunder, and (ii) such licensee shall acknowledge and agree that the
         Intellectual Property Collateral licensed to it is subject to the
         security interest created in favor of Secured Party and the other terms
         of this Agreement.

                                     XII-16

<PAGE>

SECTION 13.  Transfers and Other Liens.

         No Grantor shall:

                  (a) sell, assign (by operation of law or otherwise) or
         otherwise dispose of any of the Collateral, except as permitted by the
         Credit Agreement; or

                  (b) except for the security interest created by this
         Agreement, create or suffer to exist any Lien upon or with respect to
         any of the Collateral to secure the indebtedness or other obligations
         of any Person.


SECTION 14.  Secured Party Appointed Attorney-in-Fact.

         Each Grantor hereby irrevocably appoints Secured Party as such
Grantor's attorney-in-fact, with full authority in the place and stead of such
Grantor and in the name of such Grantor, Secured Party or otherwise, from time
to time in Secured Party's discretion to take any action and to execute any
instrument that Secured Party may deem necessary or advisable to accomplish the
purposes of this Agreement, including without limitation:

                  (a) upon the occurrence and during the continuance of an Event
         of Default, to obtain and adjust insurance required to be maintained by
         such Grantor or paid to Secured Party pursuant to Section 8;

                  (b) upon the occurrence and during the continuance of an Event
         of Default, to ask for, demand, collect, sue for, recover, compound,
         receive and give acquittance and receipts for moneys due and to become
         due under or in respect of any of the Collateral;

                  (c) upon the occurrence and during the continuance of an Event
         of Default, to receive, endorse and collect any drafts or other
         instruments, documents and chattel paper in connection with clauses (a)
         and (b) above;

                  (d) upon the occurrence and during the continuance of an Event
         of Default, to file any claims or take any action or institute any
         proceedings that Secured Party may deem necessary or desirable for the
         collection of any of the Collateral or otherwise to enforce the rights
         of Secured Party with respect to any of the Collateral;

                  (e) to pay or discharge taxes or Liens (other than Liens
         permitted under this Agreement or the Credit Agreement) levied or
         placed upon or threatened against the Collateral, the legality or
         validity thereof and the amounts necessary to discharge the same to be
         determined by Secured Party in its sole discretion, any such payments
         made by Secured Party to become obligations of such Grantor to Secured
         Party, due and payable immediately without demand;

                  (f) upon the occurrence and during the continuance of an Event
         of Default, to

                                     XII-17

<PAGE>

         sign and endorse any invoices, freight or express bills, bills of
         lading, storage or warehouse receipts, drafts against debtors,
         assignments, verifications and notices in connection with Accounts and
         other documents relating to the Collateral; and

                  (g) upon the occurrence and during the continuance of an Event
         of Default, generally to sell, transfer, pledge, make any agreement
         with respect to or otherwise deal with any of the Collateral as fully
         and completely as though Secured Party were the absolute owner thereof
         for all purposes, and to do, at Secured Party's option and Grantors'
         expense, at any time or from time to time, all acts and things that
         Secured Party deems necessary to protect, preserve or realize upon the
         Collateral and Secured Party's security interest therein in order to
         effect the intent of this Agreement, all as fully and effectively as
         such Grantor might do.


SECTION 15.  Secured Party May Perform.

         If any Grantor fails to perform any agreement contained herein, Secured
Party may itself perform, or cause performance of, such agreement, and the
expenses of Secured Party incurred in connection therewith shall be payable by
such Grantor under Section 20(b).


SECTION 16.  Standard of Care.

         The powers conferred on Secured Party hereunder are solely to protect
its interest in the Collateral and shall not impose any duty upon it to exercise
any such powers. Except for the exercise of reasonable care in the custody of
any Collateral in its possession and the accounting for moneys actually received
by it hereunder, Secured Party shall have no duty as to any Collateral or as to
the taking of any necessary steps to preserve rights against prior parties or
any other rights pertaining to any Collateral. Secured Party shall be deemed to
have exercised reasonable care in the custody and preservation of Collateral in
its possession if such Collateral is accorded treatment substantially equal to
that which Secured Party accords its own property.

                                     XII-18

<PAGE>

SECTION 17.  Remedies.

                                     XII-19

<PAGE>

         If any Event of Default shall have occurred and be continuing, Secured
Party may exercise in respect of the Collateral, in addition to all other rights
and remedies provided for herein or otherwise available to it, all the rights
and remedies of a secured party on default under the Uniform Commercial Code as
in effect in any relevant jurisdiction (the "Code") (whether or not the Code
applies to the affected Collateral), and also may (a) require each Grantor to,
and each Grantor hereby agrees that it will at its expense and upon request of
Secured Party forthwith, assemble all or part of the Collateral as directed by
Secured Party and make it available to Secured Party at a place to be designated
by Secured Party that is reasonably convenient to both parties, (b) enter onto
the property where any Collateral is located and take possession thereof with or
without judicial process, (c) prior to the disposition of the Collateral, store,
process, repair or recondition the Collateral or otherwise prepare the
Collateral for disposition in any manner to the extent Secured Party deems
appropriate, (d) take possession of any Grantor's premises or place custodians
in exclusive control thereof, remain on such premises and use the same and any
of such Grantor's equipment for the purpose of completing any work in process,
taking any actions described in the preceding clause (c) and collecting any
Secured Obligation, and (e) without notice except as specified below, sell the
Collateral or any part thereof in one or more parcels at public or private sale,
at any of Secured Party's offices or elsewhere, for cash, on credit or for
future delivery, at such time or times and at such price or prices and upon such
other terms as Secured Party may deem commercially reasonable. Secured Party or
any Lender or Interest Rate Exchanger may be the purchaser of any or all of the
Collateral at any such sale and Secured Party, as agent for and representative
of Lenders and Interest Rate Exchangers (but not any Lender or Lenders or
Interest Rate Exchanger or Interest Rate Exchangers in its or their respective
individual capacities unless Requisite Obligees (as defined in Section 22(a))
shall otherwise agree in writing), shall be entitled, for the purpose of bidding
and making settlement or payment of the purchase price for all or any portion of
the Collateral sold at any such public sale, to use and apply any of the Secured
Obligations as a credit on account of the purchase price for any Collateral
payable by Secured Party at such sale. Each purchaser at any such sale shall
hold the property sold absolutely free from any claim or right on the part of
any Grantor, and each Grantor hereby waives (to the extent permitted by
applicable law) all rights of redemption, stay and/or appraisal which it now has
or may at any time in the future have under any rule of law or statute now
existing or hereafter enacted. Each Grantor agrees that, to the extent notice of
sale shall be required by law, at least ten days' notice to such Grantor of the
time and place of any public sale or the time after which any private sale is to
be made shall constitute reasonable notification. Secured Party shall not be
obligated to make any sale of Collateral regardless of notice of sale having
been given. Secured Party may adjourn any public or private sale from time to
time by announcement at the time and place fixed therefor, and such sale may,
without further notice, be made at the time and place to which it was so
adjourned. Each Grantor hereby waives any claims against Secured Party arising
by reason of the fact that the price at which any Collateral may have been sold
at such a private sale was less than the price which might have been obtained at
a public sale, even if Secured Party accepts the first offer received and does
not offer such Collateral to more than one offeree. If the proceeds of any sale
or other disposition of the Collateral are insufficient to pay all the Secured
Obligations, Grantors shall be jointly and severally liable for the deficiency
and the fees of any attorneys employed by Secured Party to collect such
deficiency.

SECTION 18. Additional Remedies for Intellectual Property Collateral.

                                     XII-20

<PAGE>

         (a) Anything contained herein to the contrary notwithstanding, upon the
occurrence and during the continuation of an Event of Default, (i) Secured Party
shall have the right (but not the obligation) to bring suit, in the name of any
Grantor, Secured Party or otherwise, to enforce any Intellectual Property
Collateral, in which event each Grantor shall, at the request of Secured Party,
do any and all lawful acts and execute any and all documents required by Secured
Party in aid of such enforcement and each Grantor shall promptly, upon demand,
reimburse and indemnify Secured Party as provided in Sections 10.2 and 10.3 of
the Credit Agreement and Section 20 hereof, as applicable, in connection with
the exercise of its rights under this Section, and, to the extent that Secured
Party shall elect not to bring suit to enforce any Intellectual Property
Collateral as provided in this Section, each Grantor agrees to use all
reasonable measures, whether by action, suit, proceeding or otherwise, to
prevent the infringement of any of the Intellectual Property Collateral by
others and for that purpose agrees to use its commercially reasonable judgement
in maintaining any action, suit or proceeding against any Person so infringing
reasonably necessary to prevent such infringement; (ii) upon written demand from
Secured Party, each Grantor shall execute and deliver to Secured Party an
assignment or assignments of the Intellectual Property Collateral and such other
documents as are necessary or appropriate to carry out the intent and purposes
of this Agreement; (iii) each Grantor agrees that such an assignment and/or
recording shall be applied to reduce the Secured Obligations outstanding only to
the extent that Secured Party (or any Lender) receives cash proceeds in respect
of the sale of, or other realization upon, the Intellectual Property Collateral;
and (iv) within five Business Days after written notice from Secured Party, each
Grantor shall make available to Secured Party, to the extent within such
Grantor's power and authority, such personnel in such Grantor's employ on the
date of such Event of Default as Secured Party may reasonably designate, by
name, title or job responsibility, to permit such Grantor to continue, directly
or indirectly, to produce, advertise and sell the products and services sold or
delivered by such Grantor under or in connection with the Trademarks, Trademark
Registrations and Trademark Rights, such persons to be available to perform
their prior functions on Secured Party's behalf and to be compensated by Secured
Party at such Grantor's expense on a per diem, pro-rata basis consistent with
the salary and benefit structure applicable to each as of the date of such Event
of Default.

         (b) If (i) an Event of Default shall have occurred and, by reason of
cure, waiver, modification, amendment or otherwise, no longer be continuing,
(ii) no other Event of Default shall have occurred and be continuing, (iii) an
assignment to Secured Party of any rights, title and interests in and to the
Intellectual Property Collateral shall have been previously made. and (iv) the
Secured Obligations shall not have become immediately due and payable, upon the
written request of any Grantor, Secured Party shall promptly execute and deliver
to such Grantor such assignments as may be necessary to reassign to such Grantor
any such rights, title and interests as may have been assigned to Secured Party
as aforesaid, subject to any disposition thereof that may have been made by
Secured Party; provided, after giving effect to such reassignment, Secured
Party's security interest granted pursuant hereto, as well as all other rights
and remedies of Secured Party granted hereunder, shall continue to be in full
force and effect; and provided further, the rights, title and interests so
reassigned shall be free and clear of all Liens other than Liens (if any)
encumbering such rights, title and interest at the time of their assignment to
Secured Party and Permitted Encumbrances.

                                     XII-21

<PAGE>

SECTION 19.  Application of Proceeds.

         Except as expressly provided elsewhere in this Agreement, all proceeds
received by Secured Party in respect of any sale of, collection from, or other
realization upon all or any part of the Collateral shall be applied as provided
in subsection 2.4D of the Credit Agreement.


SECTION 20.  Indemnity and Expenses.

         (a) Grantors jointly and severally agree to indemnify Secured Party,
each Lender and each Interest Rate Exchanger from and against any and all
claims, losses and liabilities in any way relating to, growing out of or
resulting from this Agreement and the transactions contemplated hereby
(including without limitation enforcement of this Agreement), except to the
extent such claims, losses or liabilities result solely from Secured Party's or
such Lender's or Interest Rate Exchanger's gross negligence or willful
misconduct as finally determined by a court of competent jurisdiction.

         (b) Grantors jointly and severally agree to pay to Secured Party upon
demand the amount of any and all costs and expenses, including the reasonable
fees and expenses of its counsel and of any experts and agents, that Secured
Party may incur in connection with (i) the administration of this Agreement,
(ii) the custody, preservation, use or operation of, or the sale of, collection
from, or other realization upon, any of the Collateral, (iii) the exercise or
enforcement of any of the rights of Secured Party hereunder, or (iv) the failure
by any Grantor to perform or observe any of the provisions hereof.

         (c) The obligations of Grantors in this Section 20 shall survive the
termination of this Agreement and the discharge of Grantors' other obligations
under this Agreement, the Lender Interest Rate Agreements, the Credit Agreement
and the other Loan Documents.

                                     XII-22

<PAGE>

SECTION 21.  Continuing Security Interest; Transfer of Loans.

         This Agreement shall create a continuing security interest in the
Collateral and shall (a) remain in full force and effect until the payment in
full of the Secured Obligations, the cancellation or termination of the
Commitments and the cancellation or expiration of all outstanding Letters of
Credit, (b) be binding upon Grantors and their respective successors and
assigns, and (c) inure, together with the rights and remedies of Secured Party
hereunder, to the benefit of Secured Party and its successors, transferees and
assigns. Without limiting the generality of the foregoing clause (c), but
subject to the provisions of subsection 10.1 of the Credit Agreement, any Lender
may assign or otherwise transfer any Loans held by it to any other Person, and
such other Person shall thereupon become vested with all the benefits in respect
thereof granted to Lenders herein or otherwise. Upon the payment in full of all
Secured Obligations, the cancellation or termination of the Commitments and the
cancellation or expiration of all outstanding Letters of Credit, the security
interest granted hereby shall terminate and all rights to the Collateral shall
revert to the applicable Grantors. Upon any such termination Secured Party will,
at Grantors' expense, execute and deliver to Grantors such documents as Grantors
shall reasonably request to evidence such termination.


SECTION 22.  Secured Party as Agent.

         (a) Secured Party has been appointed to act as Secured Party hereunder
by Lenders and, by their acceptance of the benefits hereof, Interest Rate
Exchangers. Secured Party shall be obligated, and shall have the right
hereunder, to make demands, to give notices, to exercise or refrain from
exercising any rights, and to take or refrain from taking any action (including
without limitation the release or substitution of Collateral), solely in
accordance with this Agreement and the Credit Agreement; provided that Secured
Party shall exercise, or refrain from exercising, any remedies provided for in
Section 17 in accordance with the instructions of (i) Requisite Lenders or (ii)
after payment in full of all Obligations under the Credit Agreement and the
other Loan Documents, the cancellation or expiration of all Letters of Credit
and the termination of the Commitments, the holders of a majority of the
aggregate notional amount (or, with respect to any Lender Interest Rate
Agreement that has been terminated in accordance with its terms, the amount then
due and payable (exclusive of expenses and similar payments but including any
early termination payments then due) under such Lender Interest Rate Agreement)
under all Lender Interest Rate Agreements (Requisite Lenders or, if applicable,
such holders being referred to herein as "Requisite Obligees"). In furtherance
of the foregoing provisions of this Section 21(a), each Interest Rate Exchanger,
by its acceptance of the benefits hereof, agrees that it shall have no right
individually to realize upon any of the Collateral hereunder, it being
understood and agreed by such Interest Rate Exchanger that all rights and
remedies hereunder may be exercised solely by Secured Party for the benefit of
Lenders and Interest Rate Exchangers in accordance with the terms of this
Section 22(a).

         (b) Secured Party shall at all times be the same Person that is
Administrative Agent under the Credit Agreement. Written notice of resignation
by Administrative Agent pursuant to subsection 9.5 of the Credit Agreement shall
also constitute notice of resignation as Secured

                                     XII-23

<PAGE>

Party under this Agreement; removal of Administrative Agent pursuant to
subsection 9.5 of the Credit Agreement shall also constitute removal as Secured
Party under this Agreement; and appointment of a successor Administrative Agent
pursuant to subsection 9.5 of the Credit Agreement shall also constitute
appointment of a successor Secured Party under this Agreement. Upon the
acceptance of any appointment as Administrative Agent under subsection 9.5 of
the Credit Agreement by a successor Administrative Agent, that successor
Administrative Agent shall thereupon succeed to and become vested with all the
rights, powers, privileges and duties of the retiring or removed Secured Party
under this Agreement, and the retiring or removed Secured Party under this
Agreement shall promptly (i) transfer to such successor Secured Party all sums,
securities and other items of Collateral held hereunder, together with all
records and other documents necessary or appropriate in connection with the
performance of the duties of the successor Secured Party under this Agreement,
and (ii) execute and deliver to such successor Secured Party such amendments to
financing statements, and take such other actions, as may be necessary or
appropriate in connection with the assignment to such successor Secured Party of
the security interests created hereunder, whereupon such retiring or removed
Secured Party shall be discharged from its duties and obligations under this
Agreement. After any retiring or removed Administrative Agent's resignation or
removal hereunder as Secured Party, the provisions of this Agreement shall inure
to its benefit as to any actions taken or omitted to be taken by it under this
Agreement while it was Secured Party hereunder.


SECTION 23.  Additional Grantors.

         The initial Subsidiary Grantors hereunder shall be such of the
Subsidiaries of Company as are signatories hereto on the date hereof. From time
to time subsequent to the date hereof, additional Subsidiaries of Company may
become parties hereto as additional Grantors (each an "Additional Grantor"), by
executing an acknowledgement to this Agreement substantially in the form of
Exhibit V annexed hereto. Upon delivery of any such acknowledgement to
Administrative Agent and Secured Party, notice of which is hereby waived by
Grantors, each such Additional Grantor shall be a Grantor and shall be as fully
a party hereto as if such Additional Grantor were an original signatory hereto.
Each Grantor expressly agrees that its obligations arising hereunder shall not
be affected or diminished by the addition or release of any other Grantor
hereunder, nor by any election of Administrative Agent not to cause any
Subsidiary of Company to become an Additional Grantor hereunder. This Agreement
shall be fully effective as to any Grantor that is or becomes a party hereto
regardless of whether any other Person becomes or fails to become or ceases to
be a Grantor hereunder.





                                                     XII-24

<PAGE>

SECTION 24.  Amendments; Etc.

         No amendment, modification, termination or waiver of any provision of
this Agreement, and no consent to any departure by any Grantor therefrom, shall
in any event be effective unless the same shall be in writing and signed by
Secured Party and, in the case of any such amendment or modification, by
Grantors; provided that any amendment hereto pursuant to Section 23 shall be
effective upon execution by any Additional Grantor and Grantors hereby waive any
requirement of notice of or consent to any such amendment. Any such waiver or
consent shall be effective only in the specific instance and for the specific
purpose for which it was given.


SECTION 25.  Notices.

         Any notice or other communication herein required or permitted to be
given shall be in writing and may be personally served, telexed or sent by
telefacsimile or United States mail or courier service and shall be deemed to
have been given when delivered in person or by courier service, upon receipt of
telefacsimile, or three Business Days after depositing it in the United States
mail with postage prepaid and properly addressed; provided that notices to
Secured Party shall not be effective until received. For the purposes hereof,
the address of each party hereto shall be as provided in subsection 10.8 of the
Credit Agreement or as set forth under such party's name on the signature pages
hereof or such other address as shall be designated by such party in a written
notice delivered to the other parties hereto.


SECTION 26.  Failure or Indulgence Not Waiver; Remedies Cumulative.

         No failure or delay on the part of Secured Party in the exercise of any
power, right or privilege hereunder shall impair such power, right or privilege
or be construed to be a waiver of any default or acquiescence therein, nor shall
any single or partial exercise of any such power, right or privilege preclude
any other or further exercise thereof or of any other power, right or privilege.
All rights and remedies existing under this Agreement are cumulative to, and not
exclusive of, any rights or remedies otherwise available.


SECTION 27.  Severability.

         In case any provision in or obligation under this Agreement shall be
invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining provisions or obligations, or of such
provision or obligation in any other jurisdiction, shall not in any way be
affected or impaired thereby.

                                     XII-25

<PAGE>

SECTION 28.  Headings.

         Section and subsection headings in this Agreement are included herein
for convenience of reference only and shall not constitute a part of this
Agreement for any other purpose or be given any substantive effect.


SECTION 29.  Governing Law; Terms; Rules of Construction.

         THIS AGREEMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES, EXCEPT TO THE EXTENT THAT THE CODE PROVIDES
THAT THE PERFECTION OF THE SECURITY INTEREST HEREUNDER, OR REMEDIES HEREUNDER,
IN RESPECT OF ANY PARTICULAR COLLATERAL ARE GOVERNED BY THE LAWS OF A
JURISDICTION OTHER THAN THE STATE OF NEW YORK. Unless otherwise defined herein
or in the Credit Agreement, terms used in Articles 8 and 9 of the Uniform
Commercial Code in the State of New York are used herein as therein defined. The
rules of construction set forth in subsection 1.3 of the Credit Agreement shall
be applicable to this Agreement mutatis mutandis.


                                     XII-26

<PAGE>

SECTION 30.  Consent to Jurisdiction and Service of Process.

         ALL JUDICIAL PROCEEDINGS BROUGHT AGAINST ANY GRANTOR ARISING OUT OF OR
RELATING TO THIS AGREEMENT, OR ANY OBLIGATIONS HEREUNDER, MAY BE BROUGHT IN ANY
STATE OR FEDERAL COURT OF COMPETENT JURISDICTION IN THE STATE, COUNTY AND CITY
OF NEW YORK. BY EXECUTING AND DELIVERING THIS AGREEMENT, EACH GRANTOR, FOR
ITSELF AND IN CONNECTION WITH ITS PROPERTIES, IRREVOCABLY (I) ACCEPTS GENERALLY
AND UNCONDITIONALLY THE NONEXCLUSIVE JURISDICTION AND VENUE OF SUCH COURTS; (II)
WAIVES ANY DEFENSE OF FORUM NON CONVENIENS; (III) AGREES THAT SERVICE OF ALL
PROCESS IN ANY SUCH PROCEEDING IN ANY SUCH COURT MAY BE MADE BY REGISTERED OR
CERTIFIED MAIL, RETURN RECEIPT REQUESTED, TO SUCH GRANTOR AT ITS ADDRESS
PROVIDED IN ACCORDANCE WITH SECTION 25; (IV) AGREES THAT SERVICE AS PROVIDED IN
CLAUSE (III) ABOVE IS SUFFICIENT TO CONFER PERSONAL JURISDICTION OVER SUCH
GRANTOR IN ANY SUCH PROCEEDING IN ANY SUCH COURT, AND OTHERWISE CONSTITUTES
EFFECTIVE AND BINDING SERVICE IN EVERY RESPECT; (V) AGREES THAT SECURED PARTY
RETAINS THE RIGHT TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO
BRING PROCEEDINGS AGAINST SUCH GRANTOR IN THE COURTS OF ANY OTHER JURISDICTION;
AND (VI) AGREES THAT THE PROVISIONS OF THIS SECTION 30 RELATING TO JURISDICTION
AND VENUE SHALL BE BINDING AND ENFORCEABLE TO THE FULLEST EXTENT PERMISSIBLE
UNDER NEW YORK GENERAL OBLIGATIONS LAW SECTION 5-1402 OR OTHERWISE.

                                     XII-27

<PAGE>

SECTION 31.  Waiver of Jury Trial.

         GRANTORS AND SECURED PARTY HEREBY AGREE TO WAIVE THEIR RESPECTIVE
RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT
OF THIS AGREEMENT. The scope of this waiver is intended to be all-encompassing
of any and all disputes that may be filed in any court and that relate to the
subject matter of this transaction, including without limitation contract
claims, tort claims, breach of duty claims, and all other common law and
statutory claims. Each Grantor and Secured Party acknowledge that this waiver is
a material inducement for Grantors and Secured Party to enter into a business
relationship, that Grantors and Secured Party have already relied on this waiver
in entering into this Agreement and that each will continue to rely on this
waiver in their related future dealings. Each Grantor and Secured Party further
warrant and represent that each has reviewed this waiver with its legal counsel,
and that each knowingly and voluntarily waives its jury trial rights following
consultation with legal counsel. THIS WAIVER IS IRREVOCABLE, MEANING THAT IT MAY
NOT BE MODIFIED EITHER ORALLY OR IN WRITING (OTHER THAN BY A MUTUAL WRITTEN
WAIVER SPECIFICALLY REFERRING TO THIS SECTION 30 AND EXECUTED BY EACH OF THE
PARTIES HERETO), AND THIS WAIVER SHALL APPLY TO ANY SUBSEQUENT AMENDMENTS,
RENEWALS, SUPPLEMENTS OR MODIFICATIONS TO THIS AGREEMENT. In the event of
litigation, this Agreement may be filed as a written consent to a trial by the
court.


SECTION 32.  Counterparts.

         This Agreement may be executed in one or more counterparts and by
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but one and the same instrument; signature pages may
be detached from multiple separate counterparts and attached to a single
counterpart so that all signature pages are physically attached to the same
document.


                  [Remainder of page intentionally left blank]

                                     XII-28

<PAGE>


         IN WITNESS WHEREOF, Grantors and Secured Party have caused this
Agreement to be duly executed and delivered by their respective officers
thereunto duly authorized as of the date first written above.

                             DMAC ACQUISITION CORP.




                             By:
                                -----------------------------------------------
                                Name:
                                Title:



                             Each of the entities listed on Schedule A annexed
                             hereto



                             By:
                                -----------------------------------------------
                                on behalf of each of the entities listed on
                                Schedule A annexed hereto
                                Name:

                                     XII-29

<PAGE>

                                   Schedule A

Name                                 Notice Address for each Subsidiary
                                     Grantor

DIMAC Marketing Corporation          c/o AmeriComm Holdings, Inc.
Palm Coast Data Inc.                 5775 Peachtree Rd.
The McClure Group Inc.                    Dunwoody, Suite C150
Wilcox & Associates Inc.                  Atlanta, Ga 30342
MBS/Multimode Inc.                   Attn: Neil Gordon
DIMAC Direct Inc.

                                     XII-30

<PAGE>


                                   CREDIT SUISSE FIRST BOSTON,
                                   as Secured Party



                                   By:
                                      -----------------------------------------
                                      Name:
                                      Title:



                                   By:
                                      -----------------------------------------
                                      Name:
                                      Title:


                                     XII-31

<PAGE>


                                SCHEDULE 1(a) TO
                               SECURITY AGREEMENT

Trademarks:

<TABLE>
<CAPTION>

                                             Trademark                       Registration                      Registration
       Registered Owner                     Description                         Number                             Date
   -------------------------            -------------------               ------------------                 -----------------
<S>                                 <C>                              <C>                                   <C>




</TABLE>
                                     XII-32

<PAGE>


                                SCHEDULE 1(b) TO
                               SECURITY AGREEMENT


Patents Issued:

<TABLE>
<CAPTION>

         Patent No.                      Issue Date                       Invention                       Inventor
    -------------------                ---------------                -----------------                --------------
<S>                                 <C>                           <C>                              <C>






</TABLE>


Patents Pending:

<TABLE>
<CAPTION>


      Applicant's                   Date                  Application
          Name                     Filed                    Number                   Invention                 Inventor
    ---------------             -----------           ------------------         ---------------          ----------------
<S>                            <C>                <C>                         <C>                      <C>






</TABLE>





                                     XII-33

<PAGE>


                                SCHEDULE 1(c) TO
                               SECURITY AGREEMENT


U.S. Copyrights:

<TABLE>
<CAPTION>

Title             Registration No.  Date of Issue    Registered Owner
- -----             ----------------  -------------    ----------------
<S>              <C>              <C>             <C>



</TABLE>


Foreign Copyright Registrations:

<TABLE>
<CAPTION>

Country  Title    Registration No.  Date of Issue
- -------  -----    ----------------  -------------
<S>     <C>    <C>                <C>




</TABLE>

<TABLE>
<CAPTION>

Pending U.S. Copyright Registrations & Applications:

Title    Reference No.     Date of Application   Copyright    Claimant
- -----    -------------     -------------------   ---------    --------
<S>     <C>              <C>                   <C>         <C>




</TABLE>

Pending Foreign Copyright Registrations & Applications:

<TABLE>
<CAPTION>

Country  Title    Registration No.  Date of Issue
- -------  -----    ----------------  -------------
<S>     <C>     <C>               <C>



</TABLE>


                                     XII-34

<PAGE>



                                  SCHEDULE 4(b)
                                       TO
                               SECURITY AGREEMENT

                      Locations of Equipment and Inventory


<TABLE>
<CAPTION>

Name of Company/Limited Partner-                       Locations of Equipment and Inventory
ship
- ---------------------------------                      ------------------------------------
<S>                                             <C>





</TABLE>

                                     XII-35

<PAGE>



                                  SCHEDULE 4(d)
                                       TO
                               SECURITY AGREEMENT

                                Office Locations


<TABLE>
<CAPTION>

Name of Company/Limited Partnership                           Office Locations
- -----------------------------------                           ----------------
<S>                                                     <C>












</TABLE>


                                     XII-36

<PAGE>



                                  SCHEDULE 4(e)
                                       TO
                               SECURITY AGREEMENT

                                   Other Names

<TABLE>
<CAPTION>

Name of Company/Limited Partnership                         Other Names
- -----------------------------------                         -----------
<S>                                                    <C>







</TABLE>

                                     XII-37

<PAGE>



                                  SCHEDULE 4(h)
                                       TO
                               SECURITY AGREEMENT

                                 Filing Offices






                                     XII-38

<PAGE>



                                                                    EXHIBIT I TO
                                                              SECURITY AGREEMENT

                 [FORM OF GRANT OF TRADEMARK SECURITY INTEREST]

                      GRANT OF TRADEMARK SECURITY INTEREST


         WHEREAS, [NAME OF GRANTOR], a ___________ corporation ("Grantor"), owns
and uses in its business, and will in the future adopt and so use, various
intangible assets, including the Trademark Collateral (as defined below); and

         WHEREAS, [Grantor] [and DMAC Acquisition Corp., a Delaware corporation
("Company"),] and DMAC Holdings, Inc., a Delaware corporation, have entered into
a Credit Agreement dated as of June 26, 1998 (said Credit Agreement, as it may
heretofore have been and as it may hereafter be amended, supplemented or
otherwise modified from time to time, being the "Credit Agreement") with the
financial institutions named therein (collectively, together with their
respective successors and assigns party to the Credit Agreement from time to
time, the "Lenders") and Credit Suisse First Boston, as administrative agent for
the Lenders (in such capacity, "Secured Party") and as syndication agent and
arranger, pursuant to which Lenders have made certain commitments, subject to
the terms and conditions set forth in the Credit Agreement, to extend certain
credit facilities to [Company] [Grantor]; and

         WHEREAS, [Company] [Grantor] may from time to time enter, or may from
time to time have entered, into one or more Interest Rate Agreements
(collectively, the "Lender Interest Rate Agreements") with one or more Lenders
(in such capacity, collectively, "Lender Counterparties"); and

         [WHEREAS, Grantor has executed and delivered that certain Subsidiary
Guaranty dated as of June 26, 1998 (said Subsidiary Guaranty, as it may
hereafter be amended, supplemented or otherwise modified from time to time,
being the "Guaranty") in favor of Secured Party for the benefit of Lenders and
any Lender Counterparties, pursuant to which Grantor has guarantied the prompt
payment and performance when due of all obligations of Company under the Credit
Agreement and the other Loan Documents and all obligations of Company under the
Lender Interest Rate Agreements, including without limitation the obligation of
Company to make payments thereunder in the event of early termination thereof;
and]

         WHEREAS, pursuant to the terms of a Security Agreement dated as of June
26, 1998 (as amended, supplemented or otherwise modified from time to time, the
"Security Agreement"), among Grantor, Secured Party and the other grantors named
therein, Grantor has agreed to create in favor of Secured Party a secured and
protected interest in, and Secured Party has agreed to become a secured creditor
with respect to, the Trademark Collateral;

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy

                                     XII-I-1

<PAGE>

of which are hereby acknowledged, subject to the terms and conditions of the
Credit Agreement and the Security Agreement, Grantor hereby grants to Secured
Party a security interest in all of Grantor's right, title and interest in and
to the following, in each case whether now or hereafter existing or in which
Grantor now has or hereafter acquires an interest and wherever the same may be
located (the "Trademark Collateral"):

         (i) all rights, title and interest (including rights acquired pursuant
         to a license or otherwise but only to the extent permitted by
         agreements governing such license or other use) in and to all
         trademarks, service marks, designs, logos, indicia, tradenames, trade
         dress, corporate names, company names, business names, fictitious
         business names, trade styles and/or other source and/or business
         identifiers and applications pertaining thereto, owned by such Grantor,
         or hereafter adopted and used, in its business (including, without
         limitation, the trademarks specifically identified in Schedule A)
         (collectively, the "Trademarks"), all registrations that have been or
         may hereafter be issued or applied for thereon in the United States and
         any state thereof and in foreign countries (including, without
         limitation, the registrations and applications specifically identified
         in Schedule A) (the "Trademark Registrations"), all common law and
         other rights (but in no event any of the obligations) in and to the
         Trademarks in the United States and any state thereof and in foreign
         countries (the "Trademark Rights"), and all goodwill of such Grantor's
         business symbolized by the Trademarks and associated therewith (the
         "Associated Goodwill"); and

         (ii) all proceeds, products, rents and profits of or from any and all
         of the foregoing Trademark Collateral and, to the extent not otherwise
         included, all payments under insurance (whether or not Secured Party is
         the loss payee thereof), or any indemnity, warranty or guaranty,
         payable by reason of loss or damage to or otherwise with respect to any
         of the foregoing Trademark Collateral. For purposes of this Grant of
         Trademark Security Interest, the term "proceeds" includes whatever is
         receivable or received when Trademark Collateral or proceeds are sold,
         exchanged, collected or otherwise disposed of, whether such disposition
         is voluntary or involuntary.

         Notwithstanding anything herein to the contrary, in no event shall the
Trademark Collateral include, and Grantor shall be not deemed to have granted a
security interest in, any of Grantor's rights or interests in any license,
contract or agreement to which Grantor is a party or any of its rights or
interests thereunder to the extent, but only to the extent, that such a grant
would, under the terms of such license, contract or agreement or otherwise,
result in a breach of the terms of, or constitute a default under any license,
contract or agreement to which Grantor is a party; provided, that immediately
upon the ineffectiveness, lapse or termination of any such provision, the
Trademark Collateral shall include, and Grantor shall be deemed to have granted
a security interest in, all such rights and interests as if such provision had
never been in effect.

         Grantor does hereby further acknowledge and affirm that the rights and
remedies of Secured Party with respect to the security interest in the Trademark
Collateral granted hereby are more fully set forth in the Security Agreement,
the terms and provisions of which are incorporated by reference herein as if
fully set forth herein.

                                     XII-I-2

<PAGE>

         IN WITNESS WHEREOF, Grantor has caused this Grant of Trademark Security
Interest to be duly executed and delivered by its officer thereunto duly
authorized as of the _____ day of _____, _____.


                                [NAME OF GRANTOR]


                                By:
                                   -------------------------------------------
                                   Name:
                                   Title:


                                     XII-I-3

<PAGE>

                                   SCHEDULE A
                                       TO
                      GRANT OF TRADEMARK SECURITY INTEREST


<TABLE>
<CAPTION>
                                           United States
                                             Trademark                       Registration                      Registration
Registered Owner                            Description                         Number                             Date
- ----------------                           --------------                    ------------                      ------------
<S>                                   <C>                                 <C>                                <C>



</TABLE>


                                    XI-I-A-1

<PAGE>



                                                                   EXHIBIT II TO
                                                              SECURITY AGREEMENT

                   [FORM OF GRANT OF PATENT SECURITY INTEREST]

                        GRANT OF PATENT SECURITY INTEREST


         WHEREAS, [NAME OF GRANTOR], a ___________ corporation ("Grantor"), owns
and uses in its business, and will in the future adopt and so use, various
intangible assets, including the Patent Collateral (as defined below); and

         WHEREAS, [Grantor] [and DMAC Acquisition Corp., a Delaware corporation
("Company"),] and DMAC Holdings, Inc., a Delaware corporation, have entered into
a Credit Agreement dated as of June 26, 1998 (said Credit Agreement, as it may
heretofore have been and as it may hereafter be amended, supplemented or
otherwise modified from time to time, being the "Credit Agreement") with the
financial institutions named therein (collectively, together with their
respective successors and assigns party to the Credit Agreement from time to
time, the "Lenders") and Credit Suisse First Boston, as administrative agent for
the Lenders (in such capacity, "Secured Party") and as syndication agent and
arranger, pursuant to which Lenders have made certain commitments, subject to
the terms and conditions set forth in the Credit Agreement, to extend certain
credit facilities to [Company] [Grantor]; and

         WHEREAS, [Company] [Grantor] may from time to time enter, or may from
time to time have entered, into one or more Interest Rate Agreements
(collectively, the "Lender Interest Rate Agreements") with one or more Lenders
(in such capacity, collectively, "Lender Counterparties"); and

         [WHEREAS, Grantor has executed and delivered that certain Subsidiary
Guaranty dated as of June 26, 1998 (said Subsidiary Guaranty, as it may
hereafter be amended, supplemented or otherwise modified from time to time,
being the "Guaranty") in favor of Secured Party for the benefit of Lenders and
any Lender Counterparties, pursuant to which Grantor has guarantied the prompt
payment and performance when due of all obligations of Company under the Credit
Agreement and the other Loan Documents and all obligations of Company under the
Lender Interest Rate Agreements, including without limitation the obligation of
Company to make payments thereunder in the event of early termination thereof;
and]

         WHEREAS, pursuant to the terms of a Security Agreement dated as of June
26, 1998 (as amended, supplemented or otherwise modified from time to time, the
"Security Agreement"), among Grantor, Secured Party and the other grantors named
therein, Grantor has agreed to create in favor of Secured Party a secured and
protected interest in, and Secured Party has agreed to become a secured creditor
with respect to, the Patent Collateral;

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy

                                     XII-II-1

<PAGE>

of which are hereby acknowledged, subject to the terms and conditions of the
Credit Agreement and the Security Agreement, Grantor hereby grants to Secured
Party a security interest in all of Grantor's right, title and interest in and
to the following, in each case whether now or hereafter existing or in which
Grantor now has or hereafter acquires an interest and wherever the same may be
located (the "Patent Collateral"):

         (i) all rights, title and interest (including rights acquired pursuant
         to a license or otherwise but only to the extent permitted by
         agreements governing such license or other use) in and to all patents
         and patent applications and rights and interests in patents and patent
         applications under any domestic or foreign law that are presently, or
         in the future may be, owned or held by such Grantor and all patents and
         patent applications and rights, title and interests in patents and
         patent applications under any domestic or foreign law that are
         presently, or in the future may be, owned by such Grantor in whole or
         in part (including, without limitation, the patents and patent
         applications listed in Schedule A), all rights (but not obligations)
         corresponding thereto to sue for past, present and future infringements
         and all re-issues, divisions, continuations, renewals, extensions and
         continuations-in-part thereof (all of the foregoing being collectively
         referred to as the "Patents"); and

         (ii) all proceeds, products, rents and profits of or from any and all
         of the foregoing Patent Collateral and, to the extent not otherwise
         included, all payments under insurance (whether or not Secured Party is
         the loss payee thereof), or any indemnity, warranty or guaranty,
         payable by reason of loss or damage to or otherwise with respect to any
         of the foregoing Patent Collateral. For purposes of this Grant of
         Patent Security Interest, the term "proceeds" includes whatever is
         receivable or received when Patent Collateral or proceeds are sold,
         exchanged, collected or otherwise disposed of, whether such disposition
         is voluntary or involuntary.

         Notwithstanding anything herein to the contrary, in no event shall the
Patent Collateral include, and Grantor shall be not deemed to have granted a
security interest in, any of Grantor's rights or interests in any license,
contract or agreement to which Grantor is a party or any of its rights or
interests thereunder to the extent, but only to the extent, that such a grant
would, under the terms of such license, contract or agreement or otherwise,
result in a breach of the terms of, or constitute a default under any license,
contract or agreement to which Grantor is a party; provided, that immediately
upon the ineffectiveness, lapse or termination of any such provision, the Patent
Collateral shall include, and Grantor shall be deemed to have granted a security
interest in, all such rights and interests as if such provision had never been
in effect.

         Grantor does hereby further acknowledge and affirm that the rights and
remedies of Secured Party with respect to the security interest in the Patent
Collateral granted hereby are more fully set forth in the Security Agreement,
the terms and provisions of which are incorporated by reference herein as if
fully set forth herein.

         IN WITNESS WHEREOF, Grantor has caused this Grant of Patent Security
Interest to be duly executed and delivered by its officer thereunto duly
authorized as of the ____ day of

                                     XII-II-2

<PAGE>

_______, ____.


                                [NAME OF GRANTOR]


                                By:
                                   --------------------------------------------
                                   Name:
                                   Title:


                                     XII-II-3

<PAGE>

                                   SCHEDULE A
                                       TO
                        GRANT OF PATENT SECURITY INTEREST



Patents Issued:

<TABLE>
<CAPTION>

         Patent No.                      Issue Date                       Invention                       Inventor
         ----------                      ----------                       ---------                       --------
<S>                                   <C>                             <C>                             <C>






</TABLE>

Patents Pending:

<TABLE>
<CAPTION>

      Applicant's                   Date                  Application
          Name                     Filed                    Number                   Invention                 Inventor
      -----------                  -----                  -----------                ---------                 --------
<S>                            <C>                     <C>                        <C>                        <C>









</TABLE>


                                   XII-II-A-1

<PAGE>


                                                                  EXHIBIT III TO
                                                              SECURITY AGREEMENT

                 [FORM OF GRANT OF COPYRIGHT SECURITY INTEREST]

                      GRANT OF COPYRIGHT SECURITY INTEREST


         WHEREAS, [NAME OF GRANTOR], a ___________ corporation ("Grantor"), owns
and uses in its business, and will in the future adopt and so use, various
intangible assets, including the Copyright Collateral (as defined below); and

         WHEREAS, [Grantor] [and DMAC Acquisition Corp., a Delaware corporation
("Company"),] and DMAC Holdings, Inc., a Delaware corporation, have entered into
a Credit Agreement dated as of June 26, 1998 (said Credit Agreement, as it may
heretofore have been and as it may hereafter be amended, supplemented or
otherwise modified from time to time, being the "Credit Agreement") with the
financial institutions named therein (collectively, together with their
respective successors and assigns party to the Credit Agreement from time to
time, the "Lenders") and Credit Suisse First Boston, as administrative agent for
the Lenders (in such capacity, "Secured Party") and as syndication agent and
arranger, pursuant to which Lenders have made certain commitments, subject to
the terms and conditions set forth in the Credit Agreement, to extend certain
credit facilities to [Company] [Grantor]; and

         WHEREAS, [Company] [Grantor] may from time to time enter, or may from
time to time have entered, into one or more Interest Rate Agreements
(collectively, the "Lender Interest Rate Agreements") with one or more Lenders
(in such capacity, collectively, "Lender Counterparties"); and

         [WHEREAS, Grantor has executed and delivered that certain Subsidiary
Guaranty dated as of June 26, 1998 (said Subsidiary Guaranty, as it may
hereafter be amended, supplemented or otherwise modified from time to time,
being the "Guaranty") in favor of Secured Party for the benefit of Lenders and
any Lender Counterparties, pursuant to which Grantor has guarantied the prompt
payment and performance when due of all obligations of Company under the Credit
Agreement and the other Loan Documents and all obligations of Company under the
Lender Interest Rate Agreements, including without limitation the obligation of
Company to make payments thereunder in the event of early termination thereof;
and]

         WHEREAS, pursuant to the terms of a Security Agreement dated as of June
26, 1998 (as amended, supplemented or otherwise modified from time to time, the
"Security Agreement"), among Grantor, Secured Party and the other grantors named
therein, Grantor has agreed to create in favor of Secured Party a secured and
protected interest in, and Secured Party has agreed to become a secured creditor
with respect to, the Copyright Collateral;

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy

                                   XII-III-1

<PAGE>

of which are hereby acknowledged, subject to the terms and conditions of the
Credit Agreement and the Security Agreement, Grantor hereby grants to Secured
Party a security interest in all of Grantor's right, title and interest in and
to the following, in each case whether now or hereafter existing or in which
Grantor now has or hereafter acquires an interest and wherever the same may be
located (the "Copyright Collateral"):

         (i) all rights, title and interest (including rights acquired pursuant
         to a license or otherwise but only to the extent permitted by
         agreements governing such license or other use) under copyright in
         various published and unpublished works of authorship including,
         without limitation, computer programs, computer data bases, other
         computer software layouts, trade dress, drawings, designs, writings,
         and formulas (including, without limitation, the works listed on
         Schedule A, as the same may be amended pursuant hereto from time to
         time) (collectively, the "Copyrights"), all copyright registrations
         issued to Grantor and applications for copyright registration that have
         been or may hereafter be issued or applied for thereon in the United
         States and any state thereof and in foreign countries (including,
         without limitation, the registrations listed on Schedule A, as the same
         may be amended pursuant hereto from time to time) (collectively, the
         "Copyright Registrations"), all common law and other rights in and to
         the Copyrights in the United States and any state thereof and in
         foreign countries including all copyright licenses (but with respect to
         such copyright licenses, only to the extent permitted by such licensing
         arrangements) (the "Copyright Rights"), including, without limitation,
         each of the Copyrights, rights, titles and interests in and to the
         Copyrights and works protectable by copyright, which are presently, or
         in the future may be, owned, created (as a work for hire for the
         benefit of Grantor), authored (as a work for hire for the benefit of
         Grantor), or acquired by Grantor, in whole or in part, and all
         Copyright Rights with respect thereto and all Copyright Registrations
         therefor, heretofore or hereafter granted or applied for, and all
         renewals and extensions thereof, throughout the world, including all
         proceeds thereof (such as, by way of example and not by limitation,
         license royalties and proceeds of infringement suits), the right (but
         not the obligation) to renew and extend such Copyright Registrations
         and Copyright Rights and to register works protectable by copyright and
         the right (but not the obligation) to sue in the name of such Grantor
         or in the name of Secured Party or Lenders for past, present and future
         infringements of the Copyrights and Copyright Rights; and

         (ii) all proceeds, products, rents and profits of or from any and all
         of the foregoing Copyright Collateral and, to the extent not otherwise
         included, all payments under insurance (whether or not Secured Party is
         the loss payee thereof), or any indemnity, warranty or guaranty,
         payable by reason of loss or damage to or otherwise with respect to any
         of the foregoing Copyright Collateral. For purposes of this Grant of
         Copyright Security Interest, the term "proceeds" includes whatever is
         receivable or received when Copyright Collateral or proceeds are sold,
         exchanged, collected or otherwise disposed of, whether such disposition
         is voluntary or involuntary.

         Notwithstanding anything herein to the contrary, in no event shall the
Copyright Collateral include, and Grantor shall be not deemed to have granted a
security interest in, any

                                   XII-III-2

<PAGE>

of Grantor's rights or interests in any license, contract or agreement to which
Grantor is a party or any of its rights or interests thereunder to the extent,
but only to the extent, that such a grant would, under the terms of such
license, contract or agreement or otherwise, result in a breach of the terms of,
or constitute a default under any license, contract or agreement to which
Grantor is a party; provided, that immediately upon the ineffectiveness, lapse
or termination of any such provision, the Copyright Collateral shall include,
and Grantor shall be deemed to have granted a security interest in, all such
rights and interests as if such provision had never been in effect.

         Grantor does hereby further acknowledge and affirm that the rights and
remedies of Secured Party with respect to the security interest in the Copyright
Collateral granted hereby are more fully set forth in the Security Agreement,
the terms and provisions of which are incorporated by reference herein as if
fully set forth herein.

         IN WITNESS WHEREOF, Grantor has caused this Grant of Copyright Security
Interest to be duly executed and delivered by its officer thereunto duly
authorized as of the ____ day of ______, ____.


                                [NAME OF GRANTOR]


                                By:
                                   --------------------------------------------
                                   Name:
                                   Title:



                                    XII-III-3

<PAGE>

                                   SCHEDULE A
                                       TO
                      GRANT OF COPYRIGHT SECURITY INTEREST




U.S. Copyrights:

<TABLE>
<CAPTION>

Title             Registration No.  Date of Issue    Registered Owner
- -----             ----------------  -------------    ----------------
<S>             <C>               <C>             <C>



</TABLE>




Foreign Copyright Registrations:


<TABLE>
<CAPTION>

Country     Title      Registration No.      Date of Issue
- -------     -----      ----------------      -------------
<S>       <C>        <C>                  <C>




</TABLE>


Pending U.S. Copyright Registrations & Applications:

<TABLE>
<CAPTION>
Title    Reference No.     Date of Application     Copyright Claimant
- -----    -------------     -------------------     ------------------
<S>     <C>              <C>                    <C>



</TABLE>


Pending Foreign Copyright Registrations & Applications:

<TABLE>
<CAPTION>

Country      Title    Registration No.      Date of Issue
- -------      -----    ----------------      -------------
<S>        <C>      <C>                  <C>



</TABLE>



                                   XII-III-A-1

<PAGE>

                                                                   EXHIBIT IV TO
                                                              SECURITY AGREEMENT

                          SECURITY AGREEMENT SUPPLEMENT

         This SECURITY AGREEMENT SUPPLEMENT, dated _______, is delivered
pursuant to the Security Agreement, dated as of June 26, 1998 (as it may be from
time to time amended, modified or supplemented, the "Security Agreement"), among
DMAC Acquisition Corp., the other Grantors named therein, and Credit Suisse
First Boston, as Secured Party. Capitalized terms used herein not otherwise
defined herein shall have the meanings ascribed thereto in the Security
Agreement.

         Subject to the terms and conditions of the Security Agreement, Grantor
hereby grants to Secured Party a security interest in all of Grantor's right,
title and interest in and to the Intellectual Property Collateral listed on
Supplemental Schedule [1(a)] [1(b)] [1.(c)] attached hereto the following, in
each case whether now or hereafter existing or in which Grantor now has or
hereafter acquires an interest and wherever the same may be located. All such
[Intellectual Property Collateral] shall be deemed to be part of the Collateral
and hereafter subject to each of the terms and conditions of the Security
Agreement.

         IN WITNESS WHEREOF, Grantor has caused this Supplement to be duly
executed and delivered by its duly authorized officer as of ______________.

                                     [GRANTOR]


                                     By:
                                        ---------------------------------------
                                        Name:
                                        Title:


                                    XII-IV-1

<PAGE>


                                                                    EXHIBIT V TO
                                                              SECURITY AGREEMENT

                            [FORM OF ACKNOWLEDGEMENT]

         This ACKNOWLEDGEMENT, dated _______, is delivered pursuant to Section
23 of the Security Agreement referred to below. The undersigned hereby agrees
that this Acknowledgement may be attached to the Security Agreement, dated as of
June 26, 1998 (as it may be from time to time amended, modified or supplemented,
the "Security Agreement"; capitalized terms used herein not otherwise defined
herein shall have the meanings ascribed therein), among DMAC Acquisition Corp.,
the other Grantors named therein, and Credit Suisse First Boston, as Secured
Party, that the undersigned by executing and delivering this Acknowledgement
hereby becomes a Grantor under the Security Agreement in accordance with Section
23 thereof and agrees to be bound by all of the terms thereof, and that the
Patents, Trademarks, Trademark Registrations, Copyrights and Copyright
Registrations described on this Acknowledgement shall be deemed to be part of
the and shall become part of the Collateral and shall secure all Secured
Obligations.

                                           [NAME OF ADDITIONAL GRANTOR]


                                           By:
                                              ---------------------------------
                                           Name:
                                           Title:



Trademarks:

<TABLE>
<CAPTION>

                                             Trademark                       Registration                      Registration
       Registered Owner                     Description                         Number                             Date
       ----------------                     -----------                      ------------                      -------------
<S>                                    <C>                              <C>                              <C>




</TABLE>

Patents Issued:

<TABLE>
<CAPTION>

         Patent No.                      Issue Date                       Invention                       Inventor
         ----------                      ----------                       ---------                       --------
<S>                                  <C>                              <C>                              <C>





</TABLE>


                                     XII-V-1

<PAGE>



Patents Pending:

<TABLE>
<CAPTION>

      Applicant's                   Date                  Application
          Name                     Filed                    Number                   Invention                 Inventor
     --------------               -------                 -----------                ---------                 --------
<S>                           <C>                    <C>                         <C>                         <C>



</TABLE>






U.S. Copyrights:

<TABLE>
<CAPTION>

Copyright         Registration No.    Date of Issue    Registered Owner
- ---------         ----------------    -------------    ----------------
<S>             <C>                <C>              <C>



</TABLE>


Foreign Copyright Registrations:

<TABLE>
<CAPTION>

Country      Copyright      Registration No.      Date of Issue
- -------      ---------      ----------------      -------------
<S>        <C>            <C>                 <C>



</TABLE>


Pending U.S. Copyrights:

<TABLE>
<CAPTION>

Copyright         Reference No.    Date of Application        Copyright        Claimant
- ---------         -------------    -------------------        ---------        --------
<S>            <C>              <C>                       <C>              <C>




</TABLE>


                                     XII-V-2

<PAGE>



Pending Foreign Copyrights:

<TABLE>
<CAPTION>

Country     Copyright     Registration No.    Date of Issue
- -------     ---------     ----------------    -------------
<S>       <C>           <C>                <C>





</TABLE>


                                     XII-V-3

<PAGE>



                                  EXHIBIT XIII

                        [FORM OF COMPLIANCE CERTIFICATE]

                             COMPLIANCE CERTIFICATE


THE UNDERSIGNED HEREBY CERTIFIES THAT:

                  (1)      I am the duly elected [Title] of DIMAC Corporation,
         a Delaware corporation ("Company");

                  (2) I have reviewed the terms of that certain Amended and
         Restated Credit Agreement dated as of October 22, 1998, by and among
         Company, DIMAC Holdings, Inc., the financial institutions listed
         therein as Lenders, Credit Suisse First Boston, as Administrative
         Agent, Credit Suisse First Boston, as Arranger, Warburg Dillon Read
         LLC, as Syndication Agent and First Union National Bank, as
         Documentation Agent, as amended, restated, supplemented or otherwise
         modified to the date hereof (said Amended and Restated Credit
         Agreement, as so amended, restated, supplemented or otherwise modified,
         being the "Credit Agreement"; the terms defined therein and not
         otherwise defined in this Certificate (including Attachment No. 1
         annexed hereto and made a part hereof) being used in this Certificate
         as therein defined), and the terms of the other Loan Documents, and I
         have made, or have caused to be made under my supervision, a review in
         reasonable detail of the transactions and condition of Holdings and its
         Subsidiaries during the accounting period covered by the attached
         financial statements; and

                  (3) The examination described in paragraph (2) above did not
         disclose, and I have no knowledge of, the existence of any condition or
         event which constitutes an Event of Default or Potential Event of
         Default during or at the end of the accounting period covered by the
         attached financial statements or as of the date of this Certificate[,
         except as set forth below].

         [Set forth [below] [in a separate attachment to this Certificate] are
all exceptions to paragraph (3) above listing, in detail, the nature of the
condition or event, the period during which it has existed and the action which
Company has taken, is taking, or proposes to take with respect to each such
condition or event:



- -------------------------------------------------------------------------------


- -------------------------------------------------------------------------------


- -------------------------------------------------------------------------------


- ------------------------------------------------------------------------------]


                                     XIII-1

<PAGE>

         The foregoing certifications, together with the computations set forth
in Attachment No. 1 annexed hereto and made a part hereof and the financial
statements delivered with this Certificate in support hereof, are made and
delivered this __________ day of _____________, [199_] [200_] pursuant to
subsection 6.1(iv) of the Credit Agreement.

                                DIMAC CORPORATION


                                By:
                                   --------------------------------------------
                                   Name:
                                   Title:





                                     XIII-2

<PAGE>

                                ATTACHMENT NO. 1
                            TO COMPLIANCE CERTIFICATE


         This Attachment No. 1 is attached to and made a part of a Compliance
Certificate dated as of ____________, [199_][200_] and pertains to the period
from ____________, [199_][200_] to ____________, [199_][200_]. Subsection
references herein relate to subsections of the Credit Agreement.


A. Indebtedness

         1.       Indebtedness under Capital Leases of the type described in
                  subsection 7.1(iv):



                                                                 $
                                                                  -------------

         2.       Maximum Indebtedness Permitted under subsection 7.1(iv) (after
                  Phase II Completion Date):

                                                                 $20,000,000

         3.       Indebtedness under Permitted Seller paper described in
                  subsection 7.1(vi);

                                                                 $
                                                                  -------------

         4.       Maximum Indebtedness permitted under subsection
                  7.1(vi);

                                                                 $25,000,000

         5.       Indebtedness of the type described under subsection 7.1(x):


                                                                 $
                                                                  -------------
         6.       Maximum indebtedness of the type described under subsection
                  (x):


                                                                 $15,000,000



B.       Liens


         1.       Indebtedness secured by Liens described in 7.2A(iii):

                                                                 $
                                                                  -------------

         2.       Maximum Indebtedness permitted to be secured under subsection
                  7.2A(iii):

                                                                 $5,000,000

         3.       Indebtedness secured by Liens described in subsection
                  7.2A(iv):

                                                                 $
                                                                  -------------

         4.       Maximum Indebtedness permitted to be secured by Liens under
                  subsection 7.2A(iv):

                                                                 $2,500,000


C.       Investments

                                     XIII-3

<PAGE>

         1.       Investments of the type described in subsection 7.3(vii):

                                                                 $
                                                                  -------------

         2.       Maximum permitted under subsection 7.3(vii) per Fiscal Year:

                                                                 $500,000

         3.       Investments of the type described in subsection 7.3(viii)
                  (limited to $2,500,000 in any fiscal year)

                                                                 $
                                                                  -------------

         4.       Aggregate Maximum permitted under subsection 7.3(viii)

                                                                 $5,000,000

D.       Contingent Obligations

         1.       Contingent Obligations of the type described in subsec-
                  tion 7.4(iv):


                                                                 $
                                                                  -------------
         2.       Maximum permitted under subsection 7.4(iv):

                                                                 $500,000

         3.       Contingent Obligations of the type described in subsection
                  7.4(v):

                                                                 $
                                                                  -------------

         4.       Maximum permitted under subsection 7.4(v): $1,000,000

         5.       Contingent Obligations of the type described in
                  subsection 7.4(ix)

                                                                 $
                                                                  -------------
         6.       Maximum permitted under subsection 7.4(ix)

                                                                 $2,000,000


E.       Minimum Interest Coverage Ratio (for the Calculation Period
         ending _____________, [199_] [200_])

         1.       Consolidated Net Income:

                                                                 $
                                                                  -------------

         2.       Consolidated Interest Expense:

                                                                 $
                                                                  -------------

         3.       Provisions for taxes based on income:

                                                                 $
                                                                  -------------

         4.       Total depreciation expense:
                                                                 $
                                                                  -------------

         5.       Total amortization expense:
                                                                 $
                                                                  -------------

                                     XIII-4

<PAGE>

         6.       Other non-cash items reducing Consolidated Net Income:

                                                                 $
                                                                  -------------

         7.       All one time cash compensation payments made in connection
                  with the Acquisition:

                                                                 $
                                                                  -------------

         8.      Items described on Schedule 1.1(i):

                                                                 $
                                                                  -------------

         9.       Other non-cash items increasing Consolidated Net Income:

                                                                 $
                                                                  -------------

         10.      Any payments made under Permitted Earn-Out Agreements and
                  Management Fees to the extent otherwise deducted in
                  determining Consolidated Net Income:



                                                                 $
                                                                  -------------

         11.      Any payments (net of indemnification) by Company and its
                  Subsidiaries of demands, obligations, interest, penalties,
                  suits, judgements, orders, liabilities, debts, claims,
                  actions, causes of action, costs and expenses in connection
                  with the postal investigation disclosed on Schedule 5.14 of
                  the DIMAC Acquisition Agreement:


                                                                 $
                                                                  -------------

         12.      Consolidated Adjusted EBITDA (taking into account any
                  adjustments required pursuant to 7.6E) ((E.1 + E.2 + E.3 + E.4
                  + E.5 + E.6 + E.7 + E.8) (E.9 + E.10 + E.11)):


                                                                 $
                                                                  -------------
         13.      Consolidated Interest Expense:

                                                                 $
                                                                  -------------
         14.      Interest Coverage Ratio ((E.13):(E.14)):
                                                                 _____:1.00

         15.      Minimum Interest Coverage Ratio required under subsection
                  7.6A:
                                                                 _____:1.00

F.       Minimum Fixed Charge Coverage Ratio (for Calculation
         Period ending _____________, [199_] [200_])


         1.       Consolidated Adjusted EBITDA (E.12 above):

                                                                 $
                                                                  -------------

         2.       Scheduled repayments of principal of all Indebtedness (as
                  reduced by prepayments thereon previously made):

                                                                 $
                                                                  -------------
         3.       Consolidated Interest Expense (E.13 above):

                                                                 $
                                                                  -------------

         4.       Consolidated Capital Expenditures (other than Designated
                  Capital Expenditures):

                                                                 $
                                                                  -------------

                                     XIII-5

<PAGE>

         5.       Taxes based on income actually paid in cash:    $
                                                                  -------------

         6.       Consolidated Fixed Charges (H.2 + H.3 + H.4 + H.5):

                                                                  $
                                                                  -------------

         7.       Fixed Charge Coverage Ratio ((H.1):(H.6)):
                                                                 _____:1.00


         8.       Minimum Fixed Charge Coverage Ratio required under subsection
                  7.6C:

                                                                 _____:1.00

G.       Maximum Leverage Ratio (as of _____________, [199_] [200_])

         1.       Consolidated Total Debt plus (y) so long as the Permitted
                                          ----
                  Earn Out Agreements described on Schedule 1.1(ii) of
                  the Credit Agreement have not been cancelled or
                  otherwise terminated, (1) the amount with respect to each
                  such Permitted Earn Out Agreement set forth on
                  Schedule 7.6C of the Credit Agreement less (2) with
                  respect to each such Permitted Earn Out Agreement, the
                  aggregate amount of all payments made by Company and
                  its Subsidiaries under such Permitted Earn Out
                  Agreement after the Closing Date (to the extent such
                  aggregate amount does not exceed the amount described
                  in the immediately preceding clause (1)):


                                                                 $
                                                                  -------------

         2.       Consolidated Adjusted EBITDA for the Calculation Period ended
                  on the above date (E.12 above):

                                                                 $
                                                                  -------------

         3.       Leverage Ratio (G.1 - G.2):                    _____:1.00

         4.       Maximum Leverage Ratio permitted under subsection 7.6B:

                                                                 _____:1.00

H.       Consolidated Capital Expenditures (for the Fiscal Year ending December
         31, [199_] [200_] [to date])

         1.       Consolidated Capital Expenditures:

                                                                 $
                                                                  -------------

         2.       Maximum Consolidated Capital Expenditures Amount permitted
                  under subsection 7.6D (as adjusted (calculations and
                  supporting information therefor attached hereto) in accordance
                  with the provisos to such subsection):

                                                                 $
                                                                  -------------

I.       Fundamental Changes

         1.       Aggregate fair market value of assets sold in Asset Sales
                  described in subsection 7.7(vi) during the period commencing
                  _________________, [199_] [200_]:


                                     XIII-6

<PAGE>

                                                                 $
                                                                  -------------

         2.       Total consideration received in respect of such Asset Sales:

                                                                 $
                                                                  -------------

         3.       Maximum permitted under subsection 7.7(vi)

                                                                 $7,500,000

         4.       Cash portion of consideration for Asset Sales described in
                  subsection 7.7(vi):


                                                                 $
                                                                  -------------
         5.       Percentage of consideration received in cash ((J.4):(J.2)):

                                                                 -----%

         6.       Minimum percentage required under subsection 7.7(vi): 80%



                                     XIII-7

<PAGE>



                                   EXHIBIT XIV

                             [INTENTIONALLY DELETED]


<PAGE>



                                   EXHIBIT XV

                             [INTENTIONALLY DELETED]





<PAGE>



                                   EXHIBIT XVI

                         [FORM OF ASSIGNMENT AGREEMENT]

                              ASSIGNMENT AGREEMENT



         This ASSIGNMENT AGREEMENT (this "Agreement") is entered into by and
between the parties designated as Assignor ("Assignor") and Assignee
("Assignee") above the signatures of such parties on the Schedule of Terms
attached hereto and hereby made an integral part hereof (the "Schedule of
Terms") and relates to that certain Amended and Restated Credit Agreement
described in the Schedule of Terms (said Amended and Restated Credit Agreement,
as amended, restated, supplemented or otherwise modified to the date hereof and
as it may hereafter be amended, restated, supplemented or otherwise modified
from time to time, being the "Credit Agreement", the terms defined therein and
not otherwise defined herein being used herein as therein defined).

         IN CONSIDERATION of the agreements, provisions and covenants herein
contained, the parties hereto hereby agree as follows:


SECTION 1.  Assignment and Assumption.

         (a) Effective upon the Settlement Date specified in Item 4 of the
Schedule of Terms (the "Settlement Date"), Assignor hereby sells and assigns to
Assignee, without recourse, representation or warranty (except as expressly set
forth herein), and Assignee hereby purchases and assumes from Assignor, that
percentage interest in all of Assignor's rights and obligations as a Lender
arising under the Credit Agreement and the other Loan Documents with respect to
Assignor's Commitments and outstanding Loans, if any, which represents, as of
the Settlement Date, the percentage interest specified in Item 3 of the Schedule
of Terms of all rights and obligations of Lenders arising under the Credit
Agreement and the other Loan Documents with respect to the Commitments and any
outstanding Loans (the "Assigned Share"). Without limiting the generality of the
foregoing, the parties hereto hereby expressly acknowledge and agree that any
assignment of all or any portion of Assignor's rights and obligations relating
to Assignor's Revolving Loan Commitment shall include (i) in the event Assignor
is an Issuing Lender with respect to any outstanding Letters of Credit (any such
Letters of Credit being "Assignor Letters of Credit"), the sale to Assignee of a
participation in the Assignor Letters of Credit and any drawings thereunder as
contemplated by subsection 3.1C of the Credit Agreement and (ii) the sale to
Assignee of a ratable portion of any participations previously purchased by
Assignor pursuant to said subsection 3.1C with respect to any Letters of Credit
other than the Assignor Letters of Credit.

         (b) In consideration of the assignment described above, Assignee hereby
agrees to pay to Assignor, on the Settlement Date, the principal amount of any
outstanding Loans included within the Assigned Share, such payment to be made by
wire transfer of immediately

                                     XVI-1

<PAGE>

available funds in accordance with the applicable payment instructions set forth
in Item 5 of the Schedule of Terms.

         (c) Assignor hereby represents and warrants that Item 3 of the Schedule
of Terms correctly sets forth the amount of the Commitments, the outstanding
Term A Loans, the outstanding Term B Loans, the outstanding Term C Loans and the
Pro Rata Share corresponding to the Assigned Share.

         (d) Assignor and Assignee hereby agree that, upon giving effect to the
assignment and assumption described above, (i) Assignee shall be a party to the
Credit Agreement and shall have all of the rights and obligations under the Loan
Documents, and shall be deemed to have made all of the covenants and agreements
contained in the Loan Documents, arising out of or otherwise related to the
Assigned Share, and (ii) Assignor shall be absolutely released from any of such
obligations, covenants and agreements assumed or made by Assignee in respect of
the Assigned Share. Assignee hereby acknowledges and agrees that the agreement
set forth in this Section 1(d) is expressly made for the benefit of Company,
Agents, Assignor and the other Lenders and their respective successors and
permitted assigns.

         (e) Assignor and Assignee hereby acknowledge and confirm their
understanding and intent that (i) this Agreement shall effect the assignment by
Assignor and the assumption by Assignee of Assignor's rights and obligations
with respect to the Assigned Share, (ii) any other assignments by Assignor of a
portion of its rights and obligations with respect to the Commitments and any
outstanding Loans shall have no effect on the Commitments, the outstanding Term
A Loans, the outstanding Term B Loans, the outstanding Term C Loans and the Pro
Rata Share corresponding to the Assigned Share as set forth in Item 3 of the
Schedule of Terms or on the interest of Assignee in any outstanding Revolving
Loans corresponding thereto, and (iii) from and after the Settlement Date,
Administrative Agent shall make all payments under the Credit Agreement in
respect of the Assigned Share (including without limitation all payments of
principal and accrued but unpaid interest, commitment fees and letter of credit
fees with respect thereto) (1) in the case of any such interest and fees that
shall have accrued prior to the Settlement Date, to Assignor, and (2) in all
other cases, to Assignee; provided that Assignor and Assignee shall make
payments directly to each other to the extent necessary to effect any
appropriate adjustments in any amounts distributed to Assignor and/or Assignee
by Administrative Agent under the Loan Documents in respect of the Assigned
Share in the event that, for any reason whatsoever, the payment of consideration
contemplated by Section 1(b) occurs on a date other than the Settlement Date.


SECTION 2.  Certain Representations, Warranties and Agreements.

         (a) Assignor represents and warrants that it is the legal and
beneficial owner of the Assigned Share, free and clear of any adverse claim.

         (b) Assignor shall not be responsible to Assignee for the execution,
effectiveness, genuineness, validity, enforceability, collectibility or
sufficiency of any of the Loan Documents or for any representations, warranties,
recitals or statements made therein or made in

                                     XVI-2

<PAGE>

any written or oral statements or in any financial or other statements,
instruments, reports or certificates or any other documents furnished or made by
Assignor to Assignee or by or on behalf of Company or of any other Loan Party to
Assignor or Assignee in connection with the Loan Documents and the transactions
contemplated thereby or for the financial condition or business affairs of
Company or any other Person liable for the payment of any Obligations, nor shall
Assignor be required to ascertain or inquire as to the performance or observance
of any of the terms, conditions, provisions, covenants or agreements contained
in any of the Loan Documents or as to the use of the proceeds of the Loans or
the use of the Letters of Credit or as to the existence or possible existence of
any Event of Default or Potential Event of Default.

         (c) Assignee represents and warrants that it is an Eligible Assignee;
that it has experience and expertise in the making or purchasing of loans such
as the Loans; that it has acquired the Assigned Share for its own account in the
ordinary course of its business and without a view to distribution of the Loans
within the meaning of the Securities Act or the Exchange Act or other federal
securities laws (it being understood that, subject to the provisions of
subsection 10.1 of the Credit Agreement, the disposition of the Assigned Share
or any interests therein shall at all times remain within its exclusive
control); and that it has received, reviewed and approved a copy of the Credit
Agreement (including all Exhibits and Schedules thereto).

         (d) Assignee represents and warrants that it has received from Assignor
such financial information regarding Company and its Subsidiaries as is
available to Assignor and as Assignee has requested, that it has made its own
independent investigation of the financial condition and affairs of Company and
its Subsidiaries in connection with the assignment evidenced by this Agreement,
and that it has made and shall continue to make its own appraisal of the
creditworthiness of Company and its Subsidiaries. Assignor shall have no duty or
responsibility, either initially or on a continuing basis, to make any such
investigation or any such appraisal on behalf of Assignee or to provide Assignee
with any other credit or other information with respect thereto, whether coming
into its possession before the making of the initial Loans or at any time or
times thereafter, and Assignor shall not have any responsibility with respect to
the accuracy of or the completeness of any information provided to Assignee.

         (e) Each party to this Agreement represents and warrants to the other
party hereto that it has full power and authority to enter into this Agreement
and to perform its obligations hereunder in accordance with the provisions
hereof, that this Agreement has been duly authorized, executed and delivered by
such party and that this Agreement constitutes a legal, valid and binding
obligation of such party, enforceable against such party in accordance with its
terms, except as enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or other similar laws affecting
creditors' rights generally and by general principles of equity.

                                     XVI-3

<PAGE>

SECTION 3.  Miscellaneous.

         (a) Each of Assignor and Assignee hereby agrees from time to time, upon
request of the other such party hereto, to take such additional actions and to
execute and deliver such additional documents and instruments as such other
party may reasonably request to effect the transactions contemplated by, and to
carry out the intent of, this Agreement.

         (b) Neither this Agreement nor any term hereof may be changed, waived,
discharged or terminated, except by an instrument in writing signed by the party
(including, if applicable, any party required to evidence its consent to or
acceptance of this Agreement) against whom enforcement of such change, waiver,
discharge or termination is sought.

         (c) Unless otherwise specifically provided herein, any notice or other
communication herein required or permitted to be given shall be in writing and
may be personally served, telexed or sent by telefacsimile or United States mail
or courier service and shall be deemed to have been given when delivered in
person or by courier service, upon receipt of telefacsimile or telex, or three
Business Days after depositing it in the United States mail with postage prepaid
and properly addressed. For the purposes hereof, the notice address of each of
Assignor and Assignee shall be as set forth on the Schedule of Terms or, as to
either such party, such other address as shall be designated by such party in a
written notice delivered to the other such party. In addition, the notice
address of Assignee set forth on the Schedule of Terms shall serve as the
initial notice address of Assignee for purposes of subsection 10.8 of the Credit
Agreement.

         (d) In case any provision in or obligation under this Agreement shall
be invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining provisions or obligations, or of such
provision or obligation in any other jurisdiction, shall not in any way be
affected or impaired thereby.

         (e) THIS AGREEMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES
HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5- 1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

         (f) This Agreement shall be binding upon, and shall inure to the
benefit of, the parties hereto and their respective successors and assigns.

         (g) This Agreement may be executed in one or more counterparts and by
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but one and the same instrument; signature pages may
be detached from multiple separate counterparts and attached to a single
counterpart so that all signature pages are physically attached to the same
document.

                                     XVI-4

<PAGE>

         (h) This Agreement shall become effective upon the date (the "Effective
Date") upon which all of the following conditions are satisfied: (i) the
execution of a counterpart hereof by each of Assignor and Assignee, (ii) the
giving of notice to Company, (iii) the receipt by Administrative Agent of the
processing and recordation fee referred to in subsection 10.1B(i) of the Credit
Agreement, (iv) in the event Assignee is a Non-US Lender (as defined in
subsection 2.7B(iii)(a) of the Credit Agreement), the delivery by Assignee to
Administrative Agent of such forms, certificates or other evidence with respect
to United States federal income tax withholding matters as Assignee may be
required to deliver to Administrative Agent pursuant to said subsection
2.7B(iii)(a), (v) the execution of a counterpart hereof by Administrative Agent
as evidence of its consent hereto to the extent required under subsection
10.1B(i) of the Credit Agreement and as evidence of its acceptance hereof in
accordance with subsection 10.1B(ii) of the Credit Agreement, (vi) the receipt
by Administrative Agent of originals or telefacsimiles of the counterparts
described above and authorization of delivery thereof, and (vii) the recordation
by Administrative Agent in the Register of the pertinent information regarding
the assignment effected hereby in accordance with subsection 10.1B(ii) of the
Credit Agreement.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and delivered by their respective officers thereunto duly
authorized, such execution being made as of the Effective Date in the applicable
spaces provided on the Schedule of Terms.

                                     XVI-5

<PAGE>

                                SCHEDULE OF TERMS

1.       Company:   DIMAC CORPORATION

2.       Name and Date of Credit Agreement: Amended and Restated Credit
         Agreement dated as of October 22, 1998, by and among Company, DIMAC
         Holdings, Inc., the financial institutions listed therein as Lenders,
         Credit Suisse First Boston, as Administrative Agent, Credit Suisse
         First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication
         Agent and First Union National Bank, as Documentation Agent.

3.       Amounts:

<TABLE>
<CAPTION>

                                         Re: Term A            Re: Term B             Re: Term C            Re: Revolving
                                            Loans                 Loans                 Loans                   Loans
                                            -----                 -----                 -----                   -----
<S>                                    <C>                <C>                      <C>                     <C>
(a)      Aggregate Com-                  $__________           $__________           $__________             $__________
         mitments of all
         Lenders:

(b)      Assigned                         _________%            _________%             _________%             _________%
         Share/Pro Rata
         Share:

(c)      Amount of As-                   $__________           $__________           $__________             $__________
         signed Share of
         Commitments:

(d)      Amount of As-                   $__________           $__________           $__________
         signed Share of
         Term Loans:


</TABLE>



4.       Settlement Date:   ____________, [199_][200_]

5.       Assignor's Payment Instructions:


ASSIGNOR:

______________________________

______________________________

______________________________

Attention:____________________

Reference:____________________



6.       Assignor's Notice Address:


                                      XVI-6

<PAGE>




ASSIGNOR:

______________________________

______________________________

______________________________

______________________________

Attention:____________________

Reference:____________________


7.       Assignee Information:

         Lending Institution:________________________________________________
         Address:            ________________________________________________
                             ________________________________________________
                             ________________________________________________

         Telephone:  __________  Telex No.:     __________
         Telefax:    __________  Answerback:    __________

         CONTACT  -  Credit   Name:____________________________________________

                                 Address:______________________________________

                                 Telephone:____________________________________

                                 Telefax:______________________________________

8.       Assignee's Payment Instructions:

         Bank Name:           _________________________________________________
         ABA/Routing No.      _________________________________________________
         Account Name         _________________________________________________
         Account No.          _________________________________________________
         For further credit:  _________________________________________________
         Account No.          _________________________________________________
         Attention:           _________________________________________________
         Reference:           _________________________________________________



                                      XVI-7

<PAGE>



9.    Signatures:


      [NAME OF ASSIGNOR],                    [NAME OF ASSIGNEE],
      as Assignee                            as Assignor




      By:_____________________               By:
         Name:                                  Name:
         Title:                                 Title:







[Consented to and accepted in              [Consented to and accepted in
accordance with subsec-                    accordance with subsec-
tions 10.1B(i) of the Credit               tions 10.1B(i) and (ii) of the Credit
Agreement                                  Agreement


DIMAC CORPORATION                          CREDIT SUISSE FIRST
                                           BOSTON,
                                           as Administrative Agent


By:_______________________                 By:__________________________
   Name:                                      Name:
   Title:]                                    Title:


                                    By:__________________________
                                       Name:
                                       Title:]




                                      XVI-8

<PAGE>



                                  EXHIBIT XVII

                     [FORM OF COLLATERAL ACCOUNT AGREEMENT]

                          COLLATERAL ACCOUNT AGREEMENT



         This COLLATERAL ACCOUNT AGREEMENT (this "Agreement") is dated as of
June 26, 1998 and entered into by and between DMAC ACQUISITION CORP., a Delaware
corporation ("Pledgor"), and CREDIT SUISSE FIRST BOSTON ("CSFB"), as agent for
and representative of (in such capacity herein called "Secured Party") the
financial institutions ("Lenders") party to the Credit Agreement referred to
below.


                             PRELIMINARY STATEMENTS

         A. Pursuant to that certain Credit Agreement dated as of June 26, 1998
(said Credit Agreement, as it may hereafter be amended, restated, supplemented
or otherwise modified from time to time, being the "Credit Agreement"; the terms
defined therein and not otherwise defined herein being used herein as therein
defined), by and among Pledgor, DMAC Holdings, Inc., CSFB, as Administrative
Agent, and CSFB, as Syndication Agent and Arranger, Lenders have made certain
commitments, subject to the terms and conditions set forth in the Credit
Agreement, to extend certain credit facilities to Pledgor.

         B. It is a condition precedent to the initial extensions of credit by
Lenders under the Credit Agreement that Pledgor shall have granted the security
interests and undertaken the obligations contemplated by this Agreement.

         NOW, THEREFORE, in consideration of the premises and in order to induce
Lenders to make Loans and issue Letters of Credit under the Credit Agreement and
for other good and valuable consideration, the receipt and adequacy of which are
hereby acknowledged, Pledgor hereby agrees with Secured Party as follows:


SECTION 1. Certain Definitions.

         The following terms used in this Agreement shall have the following
meanings:

                  "Collateral" means (i) the Collateral Account, (ii) all
         amounts on deposit from time to time in the Collateral Account, (iii)
         all interest, cash, instruments, securities and other property from
         time to time received, receivable or otherwise distributed in respect
         of or in exchange for any or all of the Collateral, and (iv) to the
         extent not covered by clauses (i) through (iii) above, all proceeds of
         any or all of the foregoing Collateral.




                                     XVII-1

<PAGE>




                  "Collateral Account" means the restricted deposit account
         established and maintained by Secured Party pursuant to subsection
         2(a).

                  "Secured Obligations" means all obligations and liabilities of
         every nature of Pledgor now or hereafter existing under or arising out
         of or in connection with the Credit Agreement and the other Loan
         Documents and all extensions or renewals thereof, whether for
         principal, interest (including without limitation interest that, but
         for the filing of a petition in bankruptcy with respect to Pledgor,
         would accrue on such obligations), reimbursement of amounts drawn under
         Letters of Credit, fees, expenses, indemnities or otherwise, whether
         voluntary or involuntary, direct or indirect, absolute or contingent,
         liquidated or unliquidated, whether or not jointly owed with others,
         and whether or not from time to time decreased or extinguished and
         later increased, created or incurred, and all or any portion of such
         obligations or liabilities that are paid, to the extent all or any part
         of such payment is avoided or recovered directly or indirectly from
         Secured Party or any Lender as a preference, fraudulent transfer or
         otherwise, and all obligations of every nature of Pledgor now or
         hereafter existing under this Agreement.


SECTION 2.  Establishment and Operation of Collateral Account.

         (a) Secured Party is hereby authorized to establish and maintain at its
office at _____________________________________________, as a blocked account in
the name of Secured Party and under the sole dominion and control of Secured
Party, a restricted deposit account designated as "DMAC Acquisition Corp.
Collateral Account".

         (b) The Collateral Account shall be operated in accordance with the
terms of this Agreement.

         (c) All amounts at any time held in the Collateral Account shall be
beneficially owned by Pledgor but shall be held in the name of Secured Party
hereunder, for the benefit of Lenders, as collateral security for the Secured
Obligations upon the terms and conditions set forth herein. Pledgor shall have
no right to withdraw, transfer or, except as expressly set forth herein,
otherwise receive any funds deposited into the Collateral Account.

         (d) Anything contained herein to the contrary notwithstanding, the
Collateral Account shall be subject to such applicable laws, and such applicable
regulations of the Board of Governors of the Federal Reserve System and of any
other appropriate banking or governmental authority, as may now or hereafter be
in effect.






                                     XVII-2

<PAGE>



SECTION 3.  Deposits of Cash Collateral.

         (a) All deposits of funds in the Collateral Account shall be made by
wire transfer (or, if applicable, by intra-bank transfer from another account of
Pledgor) of immediately available funds in accordance with written wire transfer
instructions provided to Pledgor by Secured Party. Pledgor shall, promptly after
initiating a transfer of funds to the Collateral Account, give notice to Secured
Party by telefacsimile of the date, amount and method of delivery of such
deposit.

         (b) If an Event of Default has occurred and is continuing and, in
accordance with Section 8 of the Credit Agreement, Pledgor is required to pay to
Secured Party an amount equal to the maximum amount that may at any time be
drawn under all Letters of Credit then outstanding under the Credit Agreement or
if Pledgor is required to cash collateralize Letters of Credit pursuant to
subsection 2.4C(i) of the Credit Agreement, Pledgor shall deliver funds in such
an amount for deposit in the Collateral Account in accordance with Section 3(a).
Upon any drawing under any outstanding Letter of Credit in respect of which
Pledgor has deposited in the Collateral Account any amounts described above,
Secured Party shall apply such amounts to reimburse the Issuing Lender for the
amount of such drawing. In the event the amount deposited in the Collateral
Account pursuant to this Section 3(b) exceeds the maximum amount available to be
drawn under all Letters of Credit, Secured Party shall apply such excess amount
then on deposit in the Collateral Account in accordance with subsection 2.4D of
the Credit Agreement.

         (c) Pledgor shall, promptly after initiating a transfer of funds to the
Collateral Account, give notice to Secured Party by telefacsimile of the date,
amount and method of delivery of such deposit.


SECTION 4.  Pledge of Security for Secured Obligations.

         Pledgor hereby pledges and assigns to Secured Party, and hereby grants
to Secured Party a security interest in, all of Pledgor's right, title and
interest in and to the Collateral as collateral security for the prompt payment
or performance in full when due, whether at stated maturity, by required
prepayment, declaration, acceleration, demand or otherwise (including the
payment of amounts that would become due but for the operation of the automatic
stay under Section 362(a) of the Bankruptcy Code, 11 U.S.C. ss.362(a)), of all
Secured Obligations.


SECTION 5.  No Investment of Amounts in the Collateral Account; Interest on
Amounts in the Collateral Account.

         (a) Cash held by Secured Party in the Collateral Account shall not be
invested by Secured Party but instead shall be maintained as a cash deposit in
the Collateral Account pending application thereof as elsewhere provided in this
Agreement.




                                     XVII-3

<PAGE>




         (b) To the extent permitted under Regulation Q of the Board of
Governors of the Federal Reserve System, any cash held in the Collateral Account
shall bear interest at the standard rate paid by Secured Party to its customers
for deposits of like amounts and terms.

         (c) Subject to Secured Party's rights under Section 12, any interest
earned on deposits of cash in the Collateral Account in accordance with
subsection 5(b) shall be deposited directly in, and held in the Collateral
Account.


SECTION 6.  Representations and Warranties.

         Pledgor represents and warrants as follows:

                  (a) Ownership of Collateral. Pledgor is (or at the time of
         transfer thereof to Secured Party will be) the legal and beneficial
         owner of the Collateral from time to time transferred by Pledgor to
         Secured Party, free and clear of any Lien except for the security
         interest created by this Agreement.

                  (b) Governmental Authorizations. No authorization, approval or
         other action by, and no notice to or filing with, any governmental
         authority or regulatory body is required for either (i) the grant by
         Pledgor of the security interest granted hereby, (ii) the execution,
         delivery or performance of this Agreement by Pledgor, or (iii) the
         perfection of or the exercise by Secured Party of its rights and
         remedies hereunder (except as may have been taken by or at the
         direction of Pledgor).

                  (c) Perfection. The pledge and assignment of the Collateral
         pursuant to this Agreement creates a valid and perfected first priority
         security interest in the Collateral, securing the payment of the
         Secured Obligations.

                  (d) Other Information. All information heretofore, herein or
         hereafter supplied to Secured Party by or on behalf of Pledgor with
         respect to the Collateral is accurate and complete in all respects.


                                                     XVII-4

<PAGE>


SECTION 7.  Further Assurances.

         Pledgor agrees that from time to time, at the expense of Pledgor,
Pledgor will promptly execute and deliver all further instruments and documents,
and take all further action, that may be necessary or desirable, or that Secured
Party may request, in order to perfect and protect any security interest granted
or purported to be granted hereby or to enable Secured Party to exercise and
enforce its rights and remedies hereunder with respect to any Collateral.
Without limiting the generality of the foregoing, Pledgor will: (a) execute and
file such financing or continuation statements, or amendments thereto, and such
other instruments or notices, as may be necessary or desirable, or as Secured
Party may request, in order to perfect and preserve the security interests
granted or purported to be granted hereby and (b) at Secured Party's request,
appear in and defend any action or proceeding that may affect Pledgor's
beneficial title to or Secured Party's security interest in all or any part of
the Collateral.


SECTION 8.  Transfers and other Liens.

         Pledgor agrees that it will not (a) sell, assign (by operation of law
or otherwise) or otherwise dispose of any of the Collateral or (b) create or
suffer to exist any Lien upon or with respect to any of the Collateral, except
for the security interest under this Agreement.


SECTION 9.  Secured Party Appointed Attorney-in-Fact.

         Pledgor hereby irrevocably appoints Secured Party as Pledgor's
attorney-in-fact, with full authority in the place and stead of Pledgor and in
the name of Pledgor, Secured Party or otherwise, from time to time in Secured
Party's discretion to take any action and to execute any instrument that Secured
Party may deem necessary or advisable to accomplish the purposes of this
Agreement, including without limitation to file one or more financing or
continuation statements, or amendments thereto, relative to all or any part of
the Collateral without the signature of Pledgor.


SECTION 10.  Secured Party May Perform.

         If Pledgor fails to perform any agreement contained herein, Secured
Party may itself perform, or cause performance of, such agreement, and the
expenses of Secured Party incurred in connection therewith shall be payable by
Pledgor under subsection 10.2 of the Credit Agreement.


                                     XVII-5

<PAGE>


SECTION 11.  Standard of Care.

         The powers conferred on Secured Party hereunder are solely to protect
its interest in the Collateral and shall not impose any duty upon it to exercise
any such powers. Except for the exercise of reasonable care in the custody of
any Collateral in its possession and the accounting for moneys actually received
by it hereunder, Secured Party shall have no duty as to any Collateral, it being
understood that Secured Party shall have no responsibility for (a) taking any
necessary steps (other than steps taken in accordance with the standard of care
set forth above to maintain possession of the Collateral) to preserve rights
against any parties with respect to any Collateral or (b) taking any necessary
steps to collect or realize upon the Secured Obligations or any guarantee
therefor, or any part thereof, or any of the Collateral. Secured Party shall be
deemed to have exercised reasonable care in the custody and preservation of
Collateral in its possession if such Collateral is accorded treatment
substantially equal to that which Secured Party accords its own property of like
kind.

SECTION 12. Remedies.

         (a) If any Event of Default or Potential Event of Default shall have
occurred and be continuing, Secured Party may (i) transfer any or all of the
Collateral to an account established in Secured Party's name (whether at Secured
Party or otherwise) or (ii) otherwise register title to any Collateral in the
name of Secured Party or one of its nominees or agents, without reference to any
interest of Pledgor.

         (b) If any Event of Default shall have occurred and be continuing,
subject to the provisions of subsection 3(b), Secured Party may exercise in
respect of the Collateral, in addition to all other rights and remedies
otherwise available to it, all the rights and remedies of a secured party on
default under the Uniform Commercial Code as in effect in any relevant
jurisdiction (the "Code") (whether or not the Code applies to the affected
Collateral).

         (c) If the proceeds of any disposition of the Collateral are
insufficient to pay all the Secured Obligations, Pledgor shall be liable for the
deficiency and the fees of any attorneys employed by Secured Party to collect
such deficiency.

         (d) Anything contained herein to the contrary notwithstanding, any of
the Collateral consisting of cash held by Secured Party in the Collateral
Account shall be subject to Secured Party's rights of set-off under subsection
10.4 of the Credit Agreement.


                                     XVII-6

<PAGE>


SECTION 13.  Continuing Security Interest; Transfer of Loans.

         This Agreement shall create a continuing security interest in the
Collateral and shall (a) remain in full force and effect until the payment in
full of the Secured Obligations, the cancellation or termination of the
Commitments and the cancellation or expiration of all outstanding Letters of
Credit, (b) be binding upon Pledgor, its successors and assigns, and (c) inure,
together with the rights and remedies of Secured Party hereunder, to the benefit
of Secured Party and its successors, transferees and assigns. Without limiting
the generality of the foregoing clause (c), but subject to the provisions of
subsection 10.1 of the Credit Agreement, any Lender may assign or otherwise
transfer any Loans held by it to any other Person, and such other Person shall
thereupon become vested with all the benefits in respect thereof granted to
Lenders herein or otherwise. Upon the payment in full of all Secured
Obligations, the cancellation or termination of the Commitments and the
cancellation or expiration of all outstanding Letters of Credit, the security
interest granted hereby shall terminate and all rights to the Collateral shall
revert to Pledgor. Upon any such termination Secured Party shall, at Pledgor's
expense, execute and deliver to Pledgor such documents as Pledgor shall
reasonably request to evidence such termination and Pledgor shall be entitled to
the return, upon its request and at its expense, against receipt and without
recourse to Secured Party, of such of the Collateral as shall not have been
otherwise applied pursuant to the terms hereof.

SECTION 14.  Secured Party as Agent.

         (a) Secured Party has been appointed to act as Secured Party hereunder
by Lenders. Secured Party shall be obligated, and shall have the right
hereunder, to make demands, to give notices, to exercise or refrain from
exercising any rights, and to take or refrain from taking any action (including
without limitation the release or substitution of Collateral), solely in
accordance with this Agreement and the Credit Agreement.

         (b) Secured Party shall at all times be the same Person that is
Administrative Agent under the Credit Agreement. Written notice of resignation
by Administrative Agent pursuant to subsection 9.5 of the Credit Agreement shall
also constitute notice of resignation as Secured Party under this Agreement;
removal of Administrative Agent pursuant to subsection 9.5 of the Credit
Agreement shall also constitute removal as Secured Party under this Agreement;
and appointment of a successor Administrative Agent pursuant to subsection 9.5
of the Credit Agreement shall also constitute appointment of a successor Secured
Party under this Agreement. Upon the acceptance of any appointment as
Administrative Agent under subsection 9.5 of the Credit Agreement by a successor
Administrative Agent, that successor Administrative Agent shall thereupon
succeed to and become vested with all the rights, powers, privileges and duties
of the retiring or removed Secured Party under this Agreement, and the retiring
or removed Secured Party under this Agreement shall promptly (i) transfer to
such successor Secured Party all sums held by Secured Party hereunder (which
shall be deposited in a new Collateral Account established and maintained by
such successor Secured Party), together with all records and other documents
necessary or appropriate in connection


                                     XVII-7

<PAGE>


with the performance of the duties of the successor Secured Party under this
Agreement, and (ii) execute and deliver to such successor Secured Party such
amendments to financing statements, and take such other actions, as may be
necessary or appropriate in connection with the assignment to such successor
Secured Party of the security interests created hereunder, whereupon such
retiring or removed Secured Party shall be discharged from its duties and
obligations under this Agreement. After any retiring or removed Administrative
Agent's resignation or removal hereunder as Secured Party, the provisions of
this Agreement shall inure to its benefit as to any actions taken or omitted to
be taken by it under this Agreement while it was Secured Party hereunder.


SECTION 15.  Amendments; Etc.

         No amendment, modification, termination or waiver of any provision of
this Agreement, and no consent to any departure by Pledgor therefrom, shall in
any event be effective unless the same shall be in writing and signed by Secured
Party and, in the case of any such amendment or modification, by Pledgor. Any
such waiver or consent shall be effective only in the specific instance and for
the specific purpose for which it was given.

SECTION 16.  Notices.

         Unless otherwise specifically provided herein, any notice or other
communication herein required or permitted to be given shall be in writing and
may be personally served, telexed or sent by telefacsimile or United States mail
or courier service and shall be deemed to have been given when delivered in
person or by courier service, upon receipt of telefacsimile or telex (with
received answerback), or three Business Days after depositing it in the United
States mail with postage prepaid and properly addressed; provided that notices
to Secured Party shall not be effective until received. For the purposes hereof,
the address of each party hereto shall be as provided in subsection 10.8 of the
Credit Agreement.


SECTION 17.  Failure or Indulgence Not Waiver; Remedies Cumulative.

         No failure or delay on the part of Secured Party in the exercise of any
power, right or privilege hereunder shall impair such power, right or privilege
or be construed to be a waiver of any default or acquiescence therein, nor shall
any single or partial exercise of any such power, right or privilege preclude
any other or further exercise thereof or of any other power, right or privilege.
All rights and remedies existing under this Agreement are cumulative to, and not
exclusive of, any rights or remedies otherwise available.

                                     XVII-8

<PAGE>



SECTION 18.  Severability.

         In case any provision in or obligation under this Agreement shall be
invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining provisions or obligations, or of such
provision or obligation in any other jurisdiction, shall not in any way be
affected or impaired thereby.


SECTION 19.  Headings.

         Section and subsection headings in this Agreement are included herein
for convenience of reference only and shall not constitute a part of this
Agreement for any other purpose or be given any substantive effect.

SECTION 20.  Governing Law; Terms.

         THIS AGREEMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER
SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH,
THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT LIMITATION SECTION
5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW YORK), WITHOUT REGARD
TO CONFLICTS OF LAWS PRINCIPLES, EXCEPT TO THE EXTENT THAT THE CODE PROVIDES
THAT THE PERFECTION OF THE SECURITY INTEREST HEREUNDER, OR REMEDIES HEREUNDER,
IN RESPECT OF ANY PARTICULAR COLLATERAL ARE GOVERNED BY THE LAWS OF A
JURISDICTION OTHER THAN THE STATE OF NEW YORK. Unless otherwise defined herein
or in the Credit Agreement, terms used in Articles 8 and 9 of the Uniform
Commercial Code in the State of New York are used herein as therein defined.


SECTION 21.  Counterparts.

         This Agreement may be executed in one or more counterparts and by
different parties hereto in separate counterparts, each of which when so
executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but one and the same instrument; signature pages may
be detached from multiple separate counterparts and attached to a single
counterpart so that all signature pages are physically attached to the same
document.


                  [Remainder of page intentionally left blank]





                                     XVII-9

<PAGE>



         IN WITNESS WHEREOF, Pledgor and Secured Party have caused this
Agreement to be duly executed and delivered by their respective officers
thereunto duly authorized as of the date first written above.


                                      DMAC ACQUISITION CORP.



                                      By:
                                         ---------------------------------
                                         Name:
                                         Title:





                                     XVII-10

<PAGE>



                                      CREDIT SUISSE FIRST BOSTON,
                                      as Secured Party



                                      By:
                                         ---------------------------------
                                         Name:
                                         Title:



                                      By:
                                         ---------------------------------
                                         Name:
                                         Title:





                                     XVII-11

<PAGE>



                                  EXHIBIT XVIII

                    [FORM OF CERTIFICATE RE NON-BANK STATUS]

                         CERTIFICATE RE NON-BANK STATUS



         Reference is hereby made to that certain Amended and Restated Credit
Agreement dated as of October 22, 1998 (said Amended and Restated Credit
Agreement, as amended, restated, supplemented or otherwise modified to the date
hereof, being the "Credit Agreement"), by and among DIMAC Corporation, a
Delaware corporation, DIMAC Holdings, Inc., a Delaware corporation, the
financial institutions listed therein as Lenders ("Lenders"), Credit Suisse
First Boston, as Administrative Agent for Lenders, Credit Suisse First Boston,
as Arranger, Warburg Dillon Read LLC, as Syndication Agent and First Union
National Bank, as Documentation Agent. Pursuant to subsection 2.7B(iii) of the
Credit Agreement, the undersigned hereby certifies that it is not a "bank" or
other Person described in Section 881(c)(3) of the Internal Revenue Code of
1986, as amended.


                                      [NAME OF LENDER]


                                      By:
                                         ---------------------------------
                                         Name:
                                         Title:






                                     XVIII-1

<PAGE>



                                   EXHIBIT XIX

                        [FORM OF PERMITTED SELLER PAPER]

                      ___% NON-NEGOTIABLE SUBORDINATED NOTE


[Insert Date]                                                       $ _________

                  [DIMAC CORPORATION] [DIMAC HOLDINGS, INC.], a Delaware
corporation (the "Borrower"), hereby promises upon the terms and subject to the
provisions hereof to pay to [NAME OF SELLER] (the "Holder"), the principal
amount of [_______] Dollars ($_______).

         This % Non-Negotiable Junior Subordinated Note (the "Note") was issued
pursuant to the Purchase Agreement (the "Purchase Agreement") dated as of
[__________, [199_] [200_], between the Borrower and the Holder.

                  1.  Definitions. As used herein, the following terms shall
have the following meanings:

                  "Indebtedness" means (i) all obligations for borrowed money or
for the deferred purchase price of property or services (including, without
limitation, all obligations contingent or otherwise in connection with
acceptance, letter of credit or similar facilities), (ii) all obligations
evidenced by bonds, notes, debentures or other similar instruments or
securities, (iii) all indebtedness created or arising under any sale and
leaseback arrangement, conditional sale or other title retention agreement with
respect to property owned or acquired (whether or not the rights and remedies of
the seller or lender under such agreement in the event of default are limited to
repossession or sale of such property), (iv) all rental obligations under
capital leases to the extent not included in clause (iii) above, (v) all
guarantees (direct or indirect), all contingent reimbursement obligations under
undrawn letters of credit and all other contingent obligations in respect of, or
obligations to purchase or otherwise acquire or to assure payment of,
indebtedness of others and (vi) indebtedness of others secured by any lien upon
property, whether or not assumed, but only to the extent of such property's fair
market value.

                  "Person" means an individual, a partnership, a corporation, an
association, a limited liability company, a joint stock company, a trust, a
joint venture, an unincorporated organization or a governmental entity or any
department, agency or political subdivision thereof.

                  "Senior Agent" shall mean Credit Suisse First Boston, as
Administrative Agent for the Lenders under the Senior Credit Agreement, and its
successors in such capacity, or if there is then no acting Administrative Agent
under the Senior Credit Agreement, financial institutions holding a majority in
principal amount of the Senior Debt outstanding thereunder.

                  "Senior Credit Agreement" shall mean the Amended and Restated
Credit


                                      XIX-1

<PAGE>


Agreement, dated as of October 22, 1998, by and among the Borrower, [DIMAC
Corporation] [DIMAC Holdings, Inc.], a Delaware corporation, Credit Suisse First
Boston, as Administrative Agent and Arranger, Warburg Dillon Read LLC, as
Syndication Agent and First Union National Bank, as Documentation Agent and the
financial institutions listed therein as Lenders, as amended, restated, modified
or supplemented from time to time hereafter, together with any credit agreement
or similar document from time to time executed by the Borrower to evidence any
Refinancing (as defined in the definition of Senior Indebtedness) or successive
Refinancings.

                  "Senior Indebtedness" shall mean (i) all Obligations (as
defined in the Senior Credit Agreement) (including Contingent Obligations, as
defined in the Senior Credit Agreement) now or hereafter incurred pursuant to
and in accordance with the terms of the Senior Debt Documents, (ii) any
additional Indebtedness incurred under or pursuant to the Senior Credit
Agreement and the other Senior Debt Documents whether such Obligations or
additional Indebtedness involve principal prepayment charges, interest
(including, without limitation, interest accruing after the filing of a petition
initiating any proceeding under the Bankruptcy Code, whether or not allowed as a
claim in such proceeding) indemnities or reimbursement of fees, expenses or
other amounts, and (iii) any indebtedness incurred for the purpose of
refinancing, restructuring, extending or renewing (collectively, "Refinancing")
the obligations of the Borrower under the Senior Credit Agreement as set forth
in clauses (i) and (ii) above.

                  "Senior Debt Documents" shall mean the Senior Credit Agreement
and all other documents and instruments delivered or filed in connection with
the creation or incurrence of any Senior Indebtedness (including, without
limitation, the guaranty agreements executed and delivered by the subsidiaries
of the Borrower in respect of the Obligations under the Senior Credit
Agreement).

                  "Senior Lenders" shall mean the financial institutions party
to the Senior Credit Agreement as "Lenders" from time to time.

                  2. Payment of Interest. Interest shall accrue on the unpaid
principal amount of this Note from the date hereof at the rate of [ ]% per annum
[NOT TO EXCEED ___%] (the "Interest Rate"), calculated on the basis of a 365 day
year. The Borrower shall pay interest semi-annually in arrears on the fifteenth
day of January and July in each year (each, an "Interest Payment Date")
commencing on ____________, [199_][200_].

                  3. Payment of Principal.

                  (a) Scheduled Payment. Subject to the provisions of Section 4
hereof, on [_____________], [199_][200_] (the "Maturity Date"), the Borrower
shall pay to the holder of this Note the entire principal amount of this Note,
plus all accrued and unpaid interest hereon which is then unpaid.

                  (b) Optional Prepayments. Subject to the provisions of Section
4 hereof, the Borrower may, at any time and from time to time, without premium
or penalty, prepay all or a portion of the unpaid principal amount of this Note,
together with unpaid interest accrued since the preceding Interest Payment Date
to which interest has been paid on such portion of the


                                      XIX-2

<PAGE>



principal amount which it is prepaying; provided, that no such prepayment shall
be made if such prepayment is then prohibited by the terms of any Senior
Indebtedness. A prepayment of less than all of the unpaid principal amount of
this Note shall not relieve the Borrower of its obligation to make the scheduled
payment on this Note on the Maturity Date. Each partial payment under this Note
shall first be credited to accrued and unpaid interest on the principal being
prepaid, and the remainder shall be credited to principal. Whenever any payment
to be made hereunder shall be due on a date which is not a business day, the
payment shall be made on the next succeeding business day and such extension of
time shall be included in the computation of interest with respect to such
payment

                  4. Subordination.

                  (a) Agreement to Subordinate. The Borrower and, by its
acceptance hereof, each Holder agree that the indebtedness of the Borrower
evidenced by this Note, whether for principal, interest or any other amount
payable under or in respect hereof and all rights or claims arising out of or
associated with such Indebtedness (the "Subordinated Obligations"), shall be
junior and subordinate in right of payment to the prior payment in full in cash
of all Senior Indebtedness, in accordance with the provisions of this Section 4.
Each holder of Senior Indebtedness shall be deemed to have acquired Senior
Indebtedness in reliance upon the agreements of the Borrower and the holder of
this Note contained in this Section 4. The provisions of this Section 4 shall be
reinstated if at any time any payment of any of the Senior Indebtedness is
rescinded or must otherwise be returned by any holder of Senior Indebtedness or
any representative of such holder upon the insolvency, bankruptcy or
reorganization of the Borrower. Any provision of this Note to the contrary
notwithstanding (other than the provision contained in Section 6), the Borrower
shall not make, and no Holder shall accept, any payment or prepayment of
principal, or prepayment of other amounts due thereunder, of any kind whatsoever
(including without limitation by distribution of assets, set off, exchange or
any other manner) with respect to the Subordinated Obligations at any time when
any of the Senior Indebtedness remains outstanding. Holder may receive interest
payments in respect of the Subordinated Obligations in accordance with the terms
of this Note except to the extent and at the times prohibited or restricted by
the provisions of this Section 4. In no event shall the Holder commence any
action or proceeding to contest the provisions of this Section 4 or the priority
of the Liens (as defined in the Senior Credit Agreement) granted to the holders
of the Senior Indebtedness by the Borrower. No Holder shall take, accept or
receive any collateral security from the Borrower for the payment of the
Subordinated Obligations.

                  (b) Liquidation, Dissolution, Bankruptcy. In the event of any
insolvency, bankruptcy, dissolution, winding up, liquidation, arrangement,
reorganization, marshalling of assets or liabilities, composition, assignment
for the benefit of creditors or other similar proceedings relating to the
Borrower, its debts, its property or its operations, whether voluntary or
involuntary, including, without limitation the filing of any petition or the
taking of any action to commence any of the foregoing (which, in the case of
action by a third party, is not dismissed within 60 days) (a "Bankruptcy
Event"), all Senior Indebtedness shall first be paid in full in cash or other
immediately available funds before Holder shall be entitled to receive or retain
any payment or distribution of assets of the Borrower with respect to any
Subordinated Obligations. In the event of any such Bankruptcy Event, any payment
or distribution of assets to which


                                      XIX-3

<PAGE>



Holder would be entitled if the Subordinated Obligations were not subordinated
to the Senior Indebtedness in accordance with this Section 4, whether in cash,
property, securities or otherwise, shall be paid or delivered by the debtor,
custodian, trustee or agent or other Person making such payment or distribution,
or by the Holder if received by it, directly to the Senior Agent on behalf of
the holders of the Senior Indebtedness for application to the payment of the
Senior Indebtedness remaining unpaid, to the extent necessary to make payment in
full in cash or other immediately available funds of all Senior Indebtedness
remaining unpaid, after giving effect to any concurrent payment or distribution
to or for the holders of the Senior Indebtedness.

                  (c) No Payments with Respect to Subordinated Obligations in
Certain Circumstances.

                        (i) In circumstances in which Section 4(b) is not
applicable, no payment of any nature (including, without limitation, any
distribution of assets) in respect of the Subordinated Obligations (including,
without limitation, pursuant to any judgment with respect thereto or on account
of the purchase or redemption or other acquisition of Subordinated Obligations,
by set off, prepayment exchange or other manner) shall be made by or on behalf
of the Borrower if, at the time of such payment:

                                    (A) a default in the payment when due
                  (whether at the maturity thereof, or upon acceleration of
                  maturity or otherwise and without giving effect to any
                  applicable grace periods) of all or any portion of the Senior
                  Indebtedness (whether of principal, interest or any other
                  amount with respect thereto) shall have occurred, and such
                  default shall not have been cured or waived in accordance with
                  the terms of the Senior Debt Documents; or

                                    (B) subject to the last sentence of this
                  Section 4(c), (x) the Borrower shall have received notice from
                  the Senior Agent of the occurrence of one or more Events of
                  Default (as defined in the Senior Credit Agreement) in respect
                  of the Senior Indebtedness (other than payment defaults
                  described in Section 4(c)(i)(A) above), (y) any such Event of
                  Default shall not have been cured or waived in accordance with
                  the terms of the Senior Debt Documents, and (z) 180 days shall
                  not have elapsed since the date such notice was received.

                  The Borrower may resume payments (and may make any payments
missed due to the application of Section 4(c)(i)) in respect of the Subordinated
Obligations or any judgment with respect thereto:

                                    (A) in the case of a default referred to in
                  clause (A) of this Section 4(c)(i), upon a cure or waiver
                  thereof in accordance with the terms of the Senior Debt
                  Documents; or

                                    (B) in the case of an Event of Default or
                  Events of Default referred to in clause (B) of this Section
                  4(c)(i), upon the earlier to occur of (1) the cure or waiver
                  of all such Events of Default in accordance with the terms of
                  the Senior Debt Documents, or (2) the expiration of such
                  period of 180 days.


                                      XIX-4

<PAGE>



                  (ii) Following any acceleration of the maturity of any Senior
         Indebtedness and as long as such acceleration shall continue
         unrescinded and unannulled, such Senior Indebtedness shall first be
         paid in full in cash before any payment is made on account of or
         applied on the Subordinated Obligations.

                  (iii) The Borrower shall give prompt written notice to the
         Holder of (x) any default in respect of Senior Obligations referred to
         in Section 4(c)(i)(A) and (y) any notice of the type described in
         Section 4(c)(i)(B) from the Senior Agent.

                  (d) When Distribution Must Be Paid Over. In the event that
Holder shall receive any payment or distribution of assets that Holder is not
entitled to receive or retain under the provisions of this Note, Holder shall
hold any amount so received in trust for the holders of Senior Indebtedness,
shall segregate such assets from other assets held by Holder and shall forthwith
turn over such payment or distribution (without liability for interest thereon)
to the Senior Agent on behalf of the holders of Senior Indebtedness in the form
received (with any necessary endorsement) to be applied to Senior Indebtedness.

                  (e) Exercise of Remedies. So long as any Senior Indebtedness
is outstanding (including any loans, any letters of credit, any commitments to
lend or any lender guarantees), Holder (solely in its capacity as a holder of
this Note) shall not exercise any rights or remedies with respect to an Event of
Default under this Note, including, without limitation, any action (l) to demand
or sue for collection of amounts payable hereunder, (2) to accelerate the
principal of this Note, or (3) to commence or join with any other creditor
(other than the holder of a majority in principal amount of the Senior
Indebtedness) in commencing any proceeding in connection with or premised on the
occurrence of a Bankruptcy Event prior to the earlier of:

                                    (A) the payment in full in cash or other
                  immediately available funds of all Senior Indebtedness;

                                    (B) the initiation of a proceeding (other
                  than a proceeding prohibited by clause (3) of this Section
                  4(e)) in connection with or premised upon the occurrence of a
                  Bankruptcy Event;

                                    (C) the expiration of 180 days immediately
                  following the receipt by the Senior Agent of notice of the
                  occurrence of such Event of Default from the Holder; and

                                    (D) the acceleration of the maturity of the
                  Senior Indebtedness; provided, however, that if, with respect
                  to (B) and (D) above, such proceeding or acceleration,
                  respectively, is rescinded, or with respect to (C) above,
                  during such 180-day period such Event of Default has been
                  cured or waived, the prohibition against taking the actions
                  described in this section 4(e) shall automatically be
                  reinstated as of the date of the rescission, cure or waiver,
                  as applicable. In all events, unless an event described in
                  clause (A), (B) or (D) above has occurred and not been
                  rescinded, the Holder shall give thirty (30) days prior
                  written notice to the Senior

                                      XIX-5

<PAGE>


Agent before taking any action described in this Section 4(e), which notice
shall describe with specificity the action that the Holder in good faith intends
to take.

                  (f) Acceleration of Payment of Note. If this Note is declared
due and payable prior to the Maturity Date, no direct or indirect payment that
is due solely by reason of such declaration shall be made, nor shall application
be made of any distribution of assets of the Borrower (whether by set off or in
any other manner, including, without limitation, from or by way of collateral)
to the payment, purchase or other acquisition or retirement of this Note,
unless, in either case, (i) all amounts due or to become due on or in respect of
the Senior Indebtedness shall have been previously paid in full in cash, (ii)
all commitments to lend under Senior Indebtedness shall have been terminated,
(iii) all letters of credit shall have been cancelled or otherwise terminated,
(iv) all guarantees constituting Senior Indebtedness shall have been terminated
and (v) all lender guarantees constituting Senior Indebtedness shall have been
permanently reduced to zero.

                  (g) Proceedings Against Borrower. So long as any Senior
Indebtedness is outstanding (including any loans, any commitments to lend, any
letters of credit or any lender guarantees, Holder (solely in its capacity as a
holder of this Note) shall not commence any bankruptcy, insolvency,
reorganization or other similar proceeding against Borrower.

                  (h) Amending Senior Indebtedness. Any holder of Senior
Indebtedness may, at any time and from time to time, without the consent of or
notice to Holder (i) modify or amend the terms of the Senior Indebtedness
provided that such Senior Indebtedness cannot be extended or renewed past [**
December 31, 2007 **], (ii) sell, exchange, release, fail to perfect a lien on
or a security interest in or otherwise in any manner deal with or apply any
property pledged or mortgaged to secure, or otherwise securing, Senior
Indebtedness, (iii) release any guarantor or any other person liable in any
manner for the Senior Indebtedness, (iv) exercise or refrain from exercising any
rights against Borrower or any other person, (v) apply any sums by whomever paid
or however realized to Senior Indebtedness or (vi) take any other action that
might be deemed to impair in any way the rights of the holder of this Note. Any
and all of such actions may be taken by the holders of Senior Indebtedness
without incurring responsibility to Holder and without impairing or releasing
the obligations of Holder to the holders of Senior Indebtedness.

                        (i) Certain Rights in Bankruptcy. Holder hereby
irrevocably authorizes and empowers each holder of Senior Indebtedness (and its
representative or representatives) to demand, sue for, collect and receive all
payments and distributions under the terms of this Note, to file and prove all
claims (including claims in bankruptcy) relating to this Note, to exercise any
right to vote arising with respect to this Note and any claims hereunder in any
bankruptcy, insolvency or similar proceeding and take any and all other
actions in the name of Holder (solely in its capacity as a holder of this Note),
as such holder of Senior Indebtedness determines to be necessary or appropriate.

                  (j) Subrogation. No payment or distribution to any holder of
Senior Indebtedness pursuant to the provisions of this Note shall entitle Holder
to exercise any right of subrogation in respect thereof until (i)(1) all Senior
Indebtedness shall have been paid in full in


                                      XIX-6

<PAGE>



cash, (2) all commitments to lend under Senior Indebtedness shall have been
terminated, (3) all letters of credit shall have been cancelled or otherwise
terminated, (4) all guarantees constituting Senior Indebtedness shall have been
terminated and (5) all lender guarantees constituting Senior Indebtedness shall
have been permanently reduced to zero or (ii) all holders of Senior Indebtedness
have consented in writing to the taking of such action.

                  (k) Relative Rights. The provisions of this Section 4 are for
the benefit of the holders of Senior Indebtedness (and their successors and
assigns) and shall be enforceable by them directly against Holder. Holder
acknowledges and agrees that any breach of the provisions of this Section 4 will
cause irreparable harm for which the payment of monetary damages may be
inadequate. For this reason, Holder agrees that, in addition to any remedies at
law or equity to which a holder of the Senior Indebtedness may be entitled, a
holder of the Senior Indebtedness will be entitled to an injunction or other
equitable relief to prevent breaches of the provisions of this Section 4 and/or
to compel specific performance of such provisions. The provisions of this
Section 4 shall continue to be effective or be reinstated, as the case may be,
if at any time any payment of Senior Indebtedness is rescinded or must otherwise
be returned by any holder of Senior Indebtedness upon the occurrence of a
Bankruptcy Event or otherwise, all as though such payment had not been made. The
provisions of this Section 4 are not intended to impair and shall not impair as
between Borrower and Holder, the obligation of Borrower, which is absolute and
unconditional, to pay Holder all amounts owing under this Note.

                  (l) Reliance on Orders and Decrees. Subject to the provisions
of Section 4(d) hereof, upon any payment or distribution of assets of Borrower,
whether in cash, property, securities or otherwise, Holder shall be entitled to
rely upon any order or decree entered by any court of competent jurisdiction in
which any insolvency, bankruptcy, receivership, liquidation, reorganization,
dissolution, winding up or similar case or proceeding is pending, or a
certificate of the trustee in bankruptcy, receiver, liquidating trustee,
custodian, assignee for the benefit of creditors, agent or other Person making
such payment or distribution, delivered to Holder for the purpose of
ascertaining the Persons entitled to participate in such payment or
distribution, the holders of Senior Indebtedness, the amount thereof or payable
thereon, the amount or amounts paid or distributed thereon and all other facts
pertinent thereto or to this Section 4.

                  5. Events of Default.

                  (a) Definition. The following shall be an "Event of Default"
under this Note;

                           (i) the Borrower shall fail to make any payment of
         interest on this Note when the same shall become due and payable and
         such failure shall continue for a period of 5 days;

                           (ii) the Borrower shall fail to make any payment of
         the principal of this Note when the same shall become due and payable,
         whether on the Maturity Date or otherwise;

                           (iii) (A) the Borrower shall commence any case,
         proceeding or action


                                      XIX-7

<PAGE>


         (x) under any existing or future law of any jurisdiction, domestic or
         foreign, relating to bankruptcy, insolvency, reorganization or relief
         of debtors, seeking to have an order for relief entered with respect to
         it, or seeking to adjudicate it bankrupt or insolvent, or seeking
         reorganization, arrangement, adjustment, winding-up, liquidation,
         dissolution, composition or other relief with respect to its debts, or
         (y) seeking appointment of a receiver, trustee, custodian or other
         similar official for it or for all or any substantial part of its
         assets, (B) the Borrower shall make a general assignment for the
         benefit of its creditors, (C) there shall be commenced against the
         Borrower any case, proceeding or other action of a nature referred to
         in clause (A) above which shall not have been vacated or discharged
         within 60 days from the commencement thereof, or (iv) a court shall
         enter a decree or order for relief in any involuntary case under Title
         11 of the United States Code, as amended from time to time, or any
         applicable bankruptcy or similar law now or hereafter in effect, which
         decree or order is not stayed, vacated, discharged, or bonded pending
         appeal within 60 days from the entry thereof; or

                           (iv) the acceleration of the maturity of the Senior
         Indebtedness.

                  (b) Remedies. If an Event of Default shall occur and be
continuing, then, subject to the provisions of Section 4, the Holder may, upon
written notice to the Borrower, declare all amounts owing under this Note to be
immediately due and payable.

                  Subject to the immediately preceding paragraph and to Section
4 above, the Holder shall also have all other rights in respect of this Note
following the occurrence and during the continuance of an Event of Default which
are available pursuant to applicable law or in equity.

                  [6. Right of Set-Off. Anything in this Note to the contrary
notwithstanding, nothing in this Note shall preclude the Borrower from timely
exercising such Borrower's right pursuant to Section ______ of the Purchase
Agreement to set-off indemnification claims against this Note and/or interest
payments under this Note.]

                  7. No Presentment. The Borrower, for itself and any guarantors
hereof, and their successors and assigns, waives presentment, demand, protest
and notice thereof or of dishonor, and waives any right to be released by reason
of any extension of time or change in the terms of payment.

                  8. Amendment. So long as any Senior Indebtedness (including
any letter of credit or lender guarantee) is outstanding or there is a
commitment to lend any Senior Indebtedness (including any commitment under the
Senior Debt Documents) the terms of this Note may be amended only with the
consent of the Senior Agent. Subject to the foregoing, without the consent of
the Senior Agent hereof, this Note may be amended by the Borrower and the Holder
to cure any ambiguity, defect or inconsistency that does not affect the
subordination provisions hereof or the rights of the Senior Lenders.

                  9. Cancellation. After all unpaid principal and interest owed
on this Note has been paid in full, this Note shall be surrendered to the
Borrower for cancellation and shall


                                      XIX-8

<PAGE>


not be reissued.

                  10. Transfer Restrictions: Acknowledgment of Security
Interest. This Note shall not be transferrable by the Holder hereof without the
prior written consent of the Borrower (which consent shall not be unreasonably
withheld). The Holder hereby acknowledges, and agrees to, the Borrower's grant
of its interest herein to the Lenders under the Credit Agreement, dated as of
the date hereof, to collaterally secure the Borrower's obligations under such
Credit Agreement.

                  11. Payment of Expenses. The Borrower agrees to pay all costs
and expenses (including reasonable attorneys' fees) reasonably incurred by the
Holder after the occurrence and during the continuance of an Event of Default in
enforcing any obligations under this Note or in collecting any payments due from
Borrower under this Note (including in connection with a bankruptcy or
insolvency proceeding with respect to the Borrower).

                  12. Governing Law. The construction, validity and
interpretation of this Note shall be governed by and construed in accordance
with the domestic laws of the State of New York, without giving effect to any
choice of law or conflict of law provision or rule (whether of the State of New
York or any other jurisdiction) that would cause the application of the laws of
any jurisdiction other than the State of New York.

                  13. Descriptive Headings. The descriptive headings of this
Note are inserted for convenience only, and do not constitute a part of this
Note.


                  [Remainder of page intentionally left blank.]




                                      XIX-9

<PAGE>



         IN WITNESS WHEREOF, the Borrower has executed and delivered this Note
on the date first written above.

                               [DIMAC CORPORATION]
                               [DIMAC HOLDINGS, INC.]


                               By:
                                  ------------------------------------
                                  Name:
                                  Title:



Agreed:

[NAME OF SELLER]



By:
   -------------------------------
    Name:
    Title:



                                     XIX-10

<PAGE>



                                   EXHIBIT XX

                               [FORM OF MORTGAGE]

                MORTGAGE, SECURITY AGREEMENT, ASSIGNMENT OF RENTS
                    AND LEASES AND FIXTURE FILING ([*STATE*])

                  THIS MORTGAGE, SECURITY AGREEMENT, ASSIGNMENT OF RENTS AND
LEASES AND FIXTURE FILING ([*STATE*]) (this "Mortgage") is dated as of October
22, 1998 by and from AMERICOMM DIRECT MARKETING, INC., a Delaware corporation
("Mortgagor"), whose address is c/o DIMAC Corporation, 5775 Peachtree Dunwoody
Road, Suite C150, Atlanta, Georgia 30342 to CREDIT SUISSE FIRST BOSTON ("CSFB"),
as Administrative Agent (in such capacity "Agent") for the Lenders listed in the
Credit Agreement (defined below) and all successor Administrative Agents and
assigns (Agent and all successor Agents and assigns, "Mortgagee"), having an
address at 11 Madison Avenue, New York, New York 10010-3629.


                                   ARTICLE I.
                                   DEFINITIONS

                  Section A. Definitions. All capitalized terms used herein
without definition shall have the respective meanings ascribed to them in that
certain Amended and Restated Credit Agreement dated as of even date herewith (as
amended, supplemented or otherwise modified from time to time, the "Credit
Agreement") by and among DIMAC CORPORATION, a Delaware corporation, as borrower
("Borrower"), DIMAC HOLDINGS, INC., as a guarantor, the lenders listed on the
signature pages thereof ("Lenders"),CSFB, as administrative agent and arranger,
WARBURG DILLON READ LLC, as syndication agent, and FIRST UNION NATIONAL BANK, as
documentation agent. As used herein, the following terms shall have the
following meanings:

                  1. "Indebtedness": (1) All (a) principal indebtedness of
Borrower to Mortgagee and the Lenders, together with interest thereon, under the
Term A Loans, the Term B Loans, the Term C Loans, the Revolving Loans and the
Swing Line Loans, as evidenced by the Term A Notes, the Term B Notes, the Term C
Notes, the Revolving Notes and the Swing Line Note (such Notes and any and all
modifications, substitutions, extensions, renewals and replacements thereof are
collectively referred to herein as the "Mortgage Notes") of even date herewith,
and (b) other amounts evidenced or secured by the Loan Documents, including
without limitation, reimbursement obligations in respect of Letters of Credit,
together with interest thereon and other amounts payable with respect thereto,
and (c) principal, interest and other amounts including without limitation
future or additional advances, which may hereafter be loaned by Mortgagee or the
Lenders or any of them under or in connection with the Credit Agreement or any
of the other Loan Documents, whether evidenced by a promissory note or other
instrument which, by its terms, is secured hereby, the full and prompt payment
of which has been guaranteed by Mortgagor pursuant to the terms of a Subsidiary
Guaranty dated as of June 26, 1998, a counterpart of which was executed by
Mortgagor as of even date hereof and (2)


                                      XX-1

<PAGE>



all other indebtedness, obligations and liabilities now or hereafter existing of
any kind of Mortgagor or Borrower to Mortgagee or the Lenders under documents
which recite that they are intended to be secured by this Mortgage. Pursuant to
the Credit Agreement, the Lenders have agreed to provide Borrower with a
revolving credit facility, which permits Borrower to borrow certain principal
amounts, repay all or a portion of such principal amounts, and reborrow the
amounts previously paid to the Lenders, all upon satisfaction of certain
conditions stated in the Credit Agreement. The amount of such revolving credit
facility may increase and decrease from time to time as the Lenders advance,
Borrower repays, and the Lenders re-advance sums on account of the revolving
credit, all as more fully described in the Credit Agreement. Additionally,
pursuant to the Credit Agreement, Borrower will enter into Lender Interest Rate
Agreements. The term "Indebtedness" shall include any and all advances and
re-advances under the revolving credit feature of the Credit Agreement and any
and all amounts under the Lender Interest Rate Agreements entered into with one
or more of the Lenders or any Affiliates thereof.

                  2. "Mortgaged Property": All of Mortgagor's interest in (1)
the fee interest in the real property described in Exhibit A attached hereto and
incorporated herein by this reference, together with any greater estate therein
as hereafter may be acquired by Mortgagor (the "Land"), (2) all improvements now
owned or hereafter acquired by Mortgagor, now or at any time situated, placed or
constructed upon the Land (the "Improvements"; the Land and Improvements are
collectively referred to as the "Premises"), (3) all materials, supplies,
equipment, apparatus and other items of personal property now owned or hereafter
acquired by Mortgagor and now or hereafter attached to, installed in or used in
connection with any of the Improvements or the Land, and water, gas, electrical,
telephone, storm and sanitary sewer facilities and all other utilities now owned
or hereafter acquired by Mortgagor, whether or not situated in easements (the
"Fixtures"), (4) all reserves, escrows or impounds required under the Credit
Agreement and all deposit accounts maintained by Mortgagor with respect to the
Mortgaged Property (the "Deposit Accounts"), (5) all leases, licenses,
concessions, occupancy agreements or other agreements (written or oral, now or
at any time in effect) which grant to any Person a possessory interest in, or
the right to use, all or any part of the Mortgaged Property, together with all
related security and other deposits (the "Leases"), (6) all of the rents,
revenues, royalties, income, proceeds, profits, security and other types of
deposits, and other benefits paid or payable by parties to the Leases for using,
leasing, licensing possessing, operating from, residing in, selling or otherwise
enjoying the Mortgaged Property (the "Rents"), (7) all other agreements, such as
construction contracts, architects' agreements, engineers' contracts, utility
contracts, maintenance agreements, management agreements, service contracts,
listing agreements, guaranties, warranties, permits, licenses, certificates and
entitlements in any way relating to the construction, use, occupancy, operation,
maintenance, enjoyment or ownership of the Mortgaged Property (the "Property
Agreements"), (8) all rights, privileges, tenements, hereditaments,
rights-of-way, easements, appendages and appurtenances appertaining to the
foregoing, (9) all property tax refunds (the "Tax Refunds"), (10) all
accessions, replacements and substitutions for any of the foregoing and all
proceeds thereof (the "Proceeds"), (11) all insurance policies, unearned
premiums therefor and proceeds from such policies covering any of the above
property now or hereafter acquired by Mortgagor (the "Insurance"), and (12) all
of Mortgagor's right, title and interest in and to any awards, damages,
remunerations, reimbursements, settlements or compensation

                                      XX-2

<PAGE>


hereafter to be made by any governmental authority pertaining to the Land,
Improvements, Fixtures or tangible personal property affixed to, placed upon,
used in connection with, arising from or otherwise related to, the Premises (the
"Condemnation Awards"). As used in this Mortgage, the term "Mortgaged Property"
shall mean all or, where the context permit or requires, any portion of the
above or any interest therein.

                  3. "Obligations": All of the agreements, covenants,
conditions, warranties, representations and other obligations of Mortgagor
(including, without limitation, the obligation to repay the Indebtedness) under
the Subsidiary Guaranty, the Credit Agreement and the other Loan Documents.

                  4. "UCC": The Uniform Commercial Code of [**State**] or, if
the creation, perfection and enforcement of any security interest herein granted
is governed by the laws of a state other than [**State**], then, as to the
matter in question, the Uniform Commercial Code in effect in that state.

                                   ARTICLE II.
                                      GRANT

                  Section A. Grant. [** For Ten Dollars and other good and
valuable consideration, the receipt and sufficiency of which is hereby
acknowledged and **] to secure the full and timely payment of the Indebtedness
and the full and timely performance of the Obligations, Mortgagor MORTGAGES,
GRANTS, BARGAINS, ASSIGNS, SELLS and CONVEYS, to Mortgagee, for the benefit of
the Lenders, the Mortgaged Property, subject, however, to the Permitted
Encumbrances and other Liens permitted pursuant to the Credit Agreement, TO HAVE
AND TO HOLD the Mortgaged Property to Mortgagee, for the benefit of the Lenders,
and Mortgagor does hereby bind itself, its successors and assigns to WARRANT AND
FOREVER DEFEND the title to the Mortgaged Property unto Mortgagee, for the
benefit of the Lenders.

                                  ARTICLE III.
                    WARRANTIES, REPRESENTATIONS AND COVENANTS

                  Mortgagor warrants, represents and covenants to Mortgagee, for
the benefit of the Lenders, as follows:

                  Section A. Title to Mortgaged Property and Lien of this
Instrument. Mortgagor owns the Mortgaged Property free and clear of any liens,
claims or interests, except the Permitted Encumbrances and other Liens permitted
pursuant to the Credit Agreement. This Mortgage creates a valid, enforceable
First Priority Lien and security interest against the Mortgaged Property.

                  Section B. First Lien Status. Mortgagor shall preserve and
protect the First Priority Lien and security interest status of this Mortgage
and the other Loan Documents. If any lien or security interest (other than the
Permitted Encumbrances, other Liens permitted pursuant to the Credit Agreement
or this Mortgage) is asserted against the Mortgaged Property,


                                      XX-3

<PAGE>

Mortgagor shall promptly, and at its expense, (a) give Mortgagee a detailed
written notice of such lien or security interest (including origin, amount and
other terms) promptly after Mortgagor has notice thereof, and (b) pay the
underlying claim in full or take such other action so as to cause it to be
released or contest the same in compliance with the requirements of the Credit
Agreement (including the requirement of providing a bond or other security
satisfactory to Mortgagee).

                  Section C. Payment and Performance. Mortgagor shall perform
the Obligations in full when they are required to be performed.

                  Section D. Replacement of Fixtures. Mortgagor shall not,
without the prior written consent of Mortgagee, permit any of the Fixtures to be
removed at any time from the Land or Improvements, unless the removed item is
removed temporarily for maintenance and repair or, if removed permanently, is
permitted under the Credit Agreement or first approved in writing by Mortgagee.

                  Section E. Other Covenants. All of the covenants of Borrower
in the Credit Agreement are incorporated herein by reference and, together with
covenants in this Article 3, shall be covenants running with the land.

                  Section F. Condemnation Awards and Insurance Proceeds.

                           1. Condemnation Awards. Mortgagor assigns all awards
and compensation to which it is entitled for any condemnation or other taking,
or any purchase in lieu thereof, to Mortgagee, for the benefit of the Lenders,
and authorizes Mortgagee to collect and receive such awards and compensation and
to give proper receipts and acquittances therefor, subject to the terms of the
Credit Agreement.

                           2. Insurance Proceeds. Mortgagor assigns to
Mortgagee, for the benefit of the Lenders, all of Mortgagor's right, title and
interest in all proceeds of any insurance policies insuring against loss or
damage to the Mortgaged Property. Mortgagor authorizes Mortgagee to collect and
receive such proceeds and authorizes and directs the issuer of each of such
insurance policies to make payment for all such losses directly to Mortgagee,
instead of to Mortgagor and Mortgagee jointly, except to the extent provided
otherwise in the Credit Agreement. Such proceeds shall be applied as required by
the Credit Agreement.

                                   ARTICLE IV.

                             [Intentionally Omitted]

                                   ARTICLE V.
                             DEFAULT AND FORECLOSURE

                  Section A. Remedies. If an Event of Default exists, Mortgagee
may, at Mortgagee's election, exercise any or all of the following rights,
remedies and recourses:

                                      XX-4

<PAGE>



                  1. Acceleration. The Indebtedness shall automatically become
immediately due and payable, if required by the Credit Agreement and in
accordance with the Credit Agreement, or if the Credit Agreement does not
require automatic acceleration, Mortgagee may declare the Indebtedness to be
immediately due and payable, pursuant to and in accordance with the Credit
Agreement, without further notice, presentment, protest, notice of intent to
accelerate, notice of acceleration, demand or action of any nature whatsoever
(each of which hereby is expressly waived by Mortgagor), whereupon the same
shall become immediately due and payable.

                  2. Entry on Mortgaged Property. Enter the Mortgaged Property
and take exclusive possession thereof and of all books, records and accounts
relating thereto or located thereon. If Mortgagor remains in possession of the
Mortgaged Property after an Event of Default and without Mortgagee's prior
written consent, Mortgagee may invoke any legal remedies to dispossess
Mortgagor.

                  3. Operation of Mortgaged Property. Hold, lease, develop,
manage, operate or otherwise use the Mortgaged Property upon such terms and
conditions as Mortgagee may deem reasonable under the circumstances (making such
repairs, alternations, additions and improvements and taking other actions, from
time to time, as Mortgagee deems necessary or desirable), and apply all Rents
and other amounts collected by Mortgagee in connection therewith in accordance
with the provisions of Section 5.7.

                  4. Foreclosure and Sale. Institute proceedings for the
complete foreclosure of this Mortgage, either by judicial action or by power of
sale, in which case the Mortgaged Property may be sold for cash or credit in one
or more parcels. With respect to any notices required or permitted under the
UCC, Mortgagor agrees that ten (10) days' prior written notice shall be deemed
commercially reasonable. At any such sale by virtue of any judicial proceedings,
power of sale, or any other legal right, remedy or recourse, the title to and
right of possession of any such property shall pass to the purchaser thereof,
and to the fullest extent permitted by law, Mortgagor shall be completely and
irrevocably divested of all of its right, title, interest, claim, equity, equity
of redemption, and demand whatsoever, either at law or in equity, in and to the
property sold and such sale shall be a perpetual bar both at law and in equity
against Mortgagor, and against all other Persons claiming or to claim the
property sold or any part thereof, by, through or under Mortgagor. Mortgagee or
any of the Lenders may be a purchaser at such sale and if Mortgagee is the
highest bidder, Mortgagee may credit the portion of the purchase price that
would be distributed to Mortgagee against the Indebtedness in lieu of paying
cash. In the event this Mortgage is foreclosed by judicial action, appraisement
of the Mortgaged Property is waived.

                  5. Receiver. Make application to a court of competent
jurisdiction for, and obtain from such court as a matter of strict right and
without notice to Mortgagor or regard to the adequacy of the Mortgaged Property
for the repayment of the Indebtedness, the appointment of a receiver of the
Mortgaged Property, and Mortgagor irrevocably consents to such appointment. Any
such receiver shall have all the usual powers and duties of receivers in similar
cases, including the full power to rent, maintain and otherwise operate the
Mortgaged Property upon such terms as may be approved by the court, and shall
apply such Rents in accordance with

                                      XX-5

<PAGE>

the provisions of Section 5.7.

                  6. Other. Exercise all other rights, remedies and recourses
granted under the Loan Documents or otherwise available at law or in equity.

                  Section B. Separate Sales. The Mortgaged Property may be sold
in one or more parcels and in such manner and order as Mortgagee in its sole
discretion may elect; the right of sale arising out of any Event of Default
shall not be exhausted by any one or more sales.

                  Section C. Remedies Cumulative, Concurrent and Nonexclusive.
Mortgagee and the Lenders shall have all rights, remedies and recourses granted
in the Loan Documents and available at law or equity (including the UCC), which
rights (a) shall be cumulated and concurrent, (b) may be pursued separately,
successively or concurrently against Mortgagor or others obligated under the
Loan Documents, or against the Mortgaged Property, or against any one or more of
them, at the sole discretion of Mortgagee or the Lenders, (c) may be exercised
as often as occasion therefor shall arise, and the exercise or failure to
exercise any of them shall not be construed as a waiver or release thereof or of
any other right, remedy or recourse, and (d) are intended to be, and shall be,
nonexclusive. No action by Mortgagee or the Lenders in the enforcement of any
rights, remedies or recourses under the Loan Documents or otherwise at law or
equity shall be deemed to cure any Event of Default.

                  Section D. Release of and Resort to Collateral. Mortgagee may
release, regardless of consideration and without the necessity for any notice to
or consent by the holder of any subordinate lien on the Mortgaged Property, any
part of the Mortgaged Property without, as to the remainder, in any way
impairing, affecting, subordinating or releasing the lien or security interest
created in or evidenced by the Loan Documents or their status as a First
Priority Lien and security interest in and to the Mortgaged Property. For
payment of the Indebtedness, Mortgagee may resort to any other security in such
order and manner as Mortgagee may elect.

                  Section E. Waiver of Redemption, Notice and Marshalling of
Assets. To the fullest extent permitted by law, Mortgagor hereby irrevocably and
unconditionally waives and releases (a) all benefit that might accrue to
Mortgagor by virtue of any present or future statute of limitations or law or
judicial decision exempting the Mortgaged Property from attachment, levy or sale
on execution or providing for any stay of execution, exemption from civil
process, redemption or extension of time for payment, (b) except as provided in
the Credit Agreement, all notices of any Event of Default or of Mortgagee's
election to exercise or the actual exercise of any right, remedy or recourse
provided for under the Loan Documents, and (c) any right to a marshalling of
assets or a sale in inverse order of alienation.

                  Section F. Discontinuance of Proceedings. If Mortgagee or the
Lenders shall have proceeded to invoke any right, remedy or recourse permitted
under the Loan Documents and shall thereafter elect to discontinue or abandon it
for any reason, Mortgagee or the Lenders shall have the unqualified right to do
so and, in such an event, Mortgagor and Mortgagee or the Lenders shall be
restored to their former positions with respect to the Indebtedness, the
Obligations, the Loan Documents, the Mortgaged Property and otherwise, and the
rights, remedies, recourses and powers of Mortgagee or the Lenders shall
continue as if the

                                      XX-6

<PAGE>

right, remedy or recourse had never been invoked, but no such discontinuance or
abandonment shall waive any Event of Default which may then exist or the right
of Mortgagee or the Lenders thereafter to exercise any right, remedy or recourse
under the Loan Documents for such Event of Default.

                  Section G. Application of Proceeds. The proceeds of any sale
of, and the Rents and other amounts generated by the holding, leasing,
management, operation or other use of the Mortgaged Property, shall be applied
by Mortgagee (or the receiver, if one is appointed) in the following order
unless otherwise required by applicable law:

                  1. to the payment of the costs and expenses of taking
possession of the Mortgaged Property and of holding, using, leasing, repairing,
improving and selling the same, including, without limitation (1) receiver's
fees and expenses, including the repayment of the amounts evidenced by any
receiver's certificates, (2) court costs, (3) reasonable attorneys' and
accountants' fees and expenses, and (4) reasonable costs of advertisement;

                  2. to the payment of the Indebtedness and performance of the
Obligations in such manner and order of preference as Mortgagee in its sole
discretion may determine; and

                  3. the balance, if any, to the payment of the Persons legally
entitled thereto.

                  Section H. Occupancy After Foreclosure. Any sale of the
Mortgaged Property or any part thereof in accordance with Section 5.1(d) will
divest all right, title and interest of Mortgagor in and to the property sold.
Subject to applicable law, any purchaser at a foreclosure sale will receive
immediate possession of the property purchased. If Mortgagor retains possession
of such property or any part thereof subsequent to such sale, Mortgagor will be
considered a tenant at sufferance of the purchaser, and will, if Mortgagor
remains in possession after demand to remove, be subject to eviction and
removal, forcible or otherwise, with or without process of law.

                  Section I. Additional Advances and Disbursements; Costs of
Enforcement.

                  1. If any Event of Default exists, Mortgagee and each of the
Lenders shall have the right, but not the obligation, to cure such Event of
Default in the name and on behalf of Mortgagor. All reasonable sums advanced and
reasonable expenses incurred at any time by Mortgagee or any Lender under this
Section 5.9, or otherwise under this Mortgage or any of the other Loan Documents
or applicable law, shall bear interest from the date that such sum is advanced
or expense incurred, to and including the date of reimbursement, computed at the
rate or rates at which interest is then computed on the Indebtedness, and all
such sums, together with interest thereon, shall be secured by this Mortgage.

                  2. Mortgagor shall pay all reasonable expenses (including
reasonable attorneys' fees and expenses) of or incidental to the perfection and
enforcement of this Mortgage and the other Loan Documents, or the enforcement,
compromise or settlement of the Indebtedness or any claim under this Mortgage
and the other Loan Documents, and for the

                                      XX-7

<PAGE>



curing thereof, or for defending or asserting the rights and claims of Mortgagee
or the Lenders in respect thereof, by litigation or otherwise.

                  Section J. No Mortgagee in Possession. Neither the enforcement
of any of the remedies under this Article 5, the assignment of the Rents and
Leases under Article 6, the security interests under Article 7, nor any other
remedies afforded to Mortgagee or the Lenders under the Loan Documents, at law
or in equity shall cause Mortgagee or any Lender to be deemed or construed to be
a mortgagee in possession of the Mortgaged Property, to obligate Mortgagee or
any Lender to lease the Mortgaged Property or attempt to do so, or to take any
action, incur any expense, or perform or discharge any obligation, duty or
liability whatsoever under any of the Leases or otherwise.

                                   ARTICLE VI.
                         ASSIGNMENT OF RENTS AND LEASES

                  Section A. Assignment. In furtherance of and in addition to
the assignment made by Mortgagor in Section 2.1 of this Mortgage, Mortgagor
hereby absolutely and unconditionally assigns, sells, transfers and conveys to
Mortgagee, for the benefit of the Lenders, all of its right, title and interest
in and to all Leases, whether now existing or hereafter entered into, and all of
its right, title and interest in and to all Rents. This assignment is an
absolute assignment and not an assignment for additional security only. So long
as no Event of Default shall have occurred and be continuing, Mortgagor shall
have a revocable license from Mortgagee to exercise all rights extended to the
landlord under the Leases, including the right to receive and collect all Rents
and to hold the Rents in trust for use in the payment and performance of the
Obligations and to otherwise use the same. The foregoing license is granted
subject to the conditional limitation that no Event of Default shall have
occurred and be continuing. Upon the occurrence and during the continuance of an
Event of Default, whether or not legal proceedings have commenced, and without
regard to waste, adequacy of security for the Obligations or solvency of
Mortgagor, the license herein granted shall automatically expire and terminate,
without notice by Mortgagee (any such notice being hereby expressly waived by
Mortgagor).

                  Section B. Perfection Upon Recordation. Mortgagor acknowledges
that Mortgagee has taken all actions necessary to obtain, and that upon
recordation of this Mortgage Mortgagee shall have, to the extent permitted under
applicable law, a valid and fully perfected, first priority, present assignment
of the Rents arising out of the Leases and all security for such Leases.
Mortgagor acknowledges and agrees that upon recordation of this Mortgage
Mortgagee's interest in the Rents shall be deemed to be fully perfected,
"choate" and enforced as to Mortgagor and all third parties, including, without
limitation, any subsequently appointed trustee in any case under Title 11 of the
United States Code (the "Bankruptcy Code"), without the necessity of commencing
a foreclosure action with respect to this Mortgage, making formal demand for the
Rents, obtaining the appointment of a receiver or taking any other affirmative
action.

                  Section C. Bankruptcy Provisions. Without limitation of the
absolute nature of the assignment of the Rents hereunder, Mortgagor and
Mortgagee agree that (a) this Mortgage

                                      XX-8

<PAGE>

shall constitute a "security agreement" for purposes of Section 552(b) of the
Bankruptcy Code, (b) the security interest created by this Mortgage extends to
property of Mortgagor acquired before the commencement of a case in bankruptcy
and to all amounts paid as Rents and (c) such security interest shall extend to
all Rents acquired by the estate after the commencement of any case in
bankruptcy.

                  Section D. No Merger of Estates. So long as part of the
Indebtedness and the Obligations secured hereby remain unpaid and undischarged,
the fee and leasehold estates to the Mortgaged Property shall not merge, but
shall remain separate and distinct, notwithstanding the union of such estates
either in Mortgagor, Mortgagee, any tenant or any third party by purchase or
otherwise.

                                  ARTICLE VII.
                               SECURITY AGREEMENT

                  Section A. Security Interest. This Mortgage constitutes a
"security agreement" on personal property within the meaning of the UCC and
other applicable law and with respect to the Fixtures, Deposit Accounts, Leases,
Rents, Property Agreements, Tax Refunds, Proceeds, Insurance and Condemnation
Awards. To this end, Mortgagor grants to Mortgagee, for the benefit of the
Lenders, a First Priority security interest in the Fixtures, Deposit Accounts,
Leases, Rents, Property Agreements, Tax Refunds, Proceeds, Insurance,
Condemnation Awards and all other Mortgaged Property which is personal property
to secure the payment of the Indebtedness and performance of the Obligations,
and agrees that Mortgagee shall have all the rights and remedies of a secured
party under the UCC with respect to such property. Any notice of sale,
disposition or other intended action by Mortgagee with respect to the Fixtures,
Deposit Accounts, Leases, Rents, Property Agreements, Tax Refunds, Proceeds,
Insurance and Condemnation Awards sent to Mortgagor at least ten (10) days prior
to any action under the UCC shall constitute reasonable notice to Mortgagor.

                  Section B. Financing Statements; Chief Executive Office.
Mortgagor shall execute and deliver to Mortgagee, in form and substance
satisfactory to Mortgagee, such financing statements and such further assurances
as Mortgagee may, from time to time, reasonably consider necessary to create,
perfect and preserve Mortgagee's security interest hereunder and Mortgagee may
cause such statements and assurances to be recorded and filed, at such times and
places as may be required or permitted by law to so create, perfect and preserve
such security interest. All such financing statements required to be executed
and delivered shall disclose all such UCC information to be provided on Exhibit
B, attached hereto and incorporated herein by this reference.

                  Section C. Fixture Filing. This Mortgage shall also constitute
a "fixture filing" for the purposes of the UCC against all of the Mortgaged
Property which is or is to become fixtures. Information concerning the security
interest herein granted may be obtained at the addresses of Debtor (Mortgagor)
and Secured Party (Mortgagee) as set forth in the first paragraph of this
Mortgage.

                                  ARTICLE VIII.

                                      XX-9

<PAGE>

                             [Intentionally Omitted]

                                   ARTICLE IX.
                                  MISCELLANEOUS

                  Section A. Notices. Any notice required or permitted to be
given under this Mortgage shall be given in accordance with Section 10.8 of the
Credit Agreement.

                  Section B. Covenants Running with the Land. All Obligations
contained in this Mortgage are intended by Mortgagor and Mortgagee to be, and
shall be construed as, covenants running with the Mortgaged Property. As used
herein, "Mortgagor" shall refer to the party named in the first paragraph of
this Mortgage and to any subsequent owner of all or any portion of the Mortgaged
Property. All Persons who may have or acquire an interest in the Mortgaged
Property shall be deemed to have notice of, and be bound by, the terms of the
Credit Agreement and the other Loan Documents; however, no such party shall be
entitled to any rights thereunder without the prior written consent of
Mortgagee.

                  Section C. Change in Tax Law. Upon the enactment of or change
in (including, without limitation, a change in interpretation of) any applicable
law (i) deducting or allowing Mortgagor to deduct from the value of the
Mortgaged Property for the purpose of taxation any lien or security interest
thereon or (ii) subjecting Mortgagee or any of the Lenders to any tax or
changing the basis of taxation of mortgages, deeds of trust, or other liens or
debts secured thereby, or the manner of collection of such taxes, in each such
case, so as to affect this Mortgage, the Indebtedness or Mortgagee, and the
result is to increase the taxes imposed upon or the cost to Mortgagee of
maintaining the Indebtedness, or to reduce the amount of any payments receivable
hereunder, then, and in any such event, Mortgagor shall, on demand, pay to
Mortgagee and the Lenders additional amounts to compensate for such increased
costs or reduced amounts, provided that if any such payment or reimbursement
shall be unlawful, or taxable to Mortgagee, or would constitute usury or render
the Indebtedness wholly or partially usurious under applicable law, then
Mortgagee or the Requisite Lenders may, at their option, declare the
Indebtedness immediately due and payable or require Mortgagor to pay or
reimburse Mortgagee or the Lenders for payment of the lawful and non-usurious
portion thereof.

                  Section D. Mortgage Tax. Mortgagor shall (i) pay when due any
tax imposed upon it or upon Mortgagee or any Lender pursuant to the tax law of
the state in which the Mortgaged Property is located in connection with the
execution, delivery and recordation of this Mortgage, and (ii) prepare, execute
and file any form required to be prepared, executed and filed in connection
therewith.

                  Section E. Attorney-in-Fact. Mortgagor hereby irrevocably
appoints Mortgagee and its successors and assigns, as its attorney-in-fact with
full power of substitution, which agency is coupled with an interest, (a) to
execute and/or record any notices of completion, cessation of labor or any other
notices that Mortgagee deems appropriate to protect Mortgagee's interest, if
Mortgagor shall fail to do so within ten (10) days after written request by
Mortgagee, (b) upon the issuance of a deed pursuant to the foreclosure of this
Mortgage or the delivery of a

                                      XX-10

<PAGE>

deed in lieu of foreclosure, to execute all instruments of assignment,
conveyance or further assurance with respect to the Fixtures, Deposit Accounts,
Leases, Rents, Property Agreements, Tax Refunds, Proceeds, Insurance and
Condemnation Awards in favor of the grantee of any such deed and as may be
necessary or desirable for such purpose, (c) to prepare, execute and file or
record financing statements, continuation statements, applications for
registration and like papers necessary to create, perfect or preserve
Mortgagee's security interests and rights in or to any of the Mortgaged
Property, and (d) while any Event of Default exists, to perform any obligation
of Mortgagor hereunder, however: (1) Mortgagee shall not under any circumstances
be obligated to perform any obligation of Mortgagor; (2) any reasonable sums
advanced by Mortgagee in such performance shall be added to and included in the
Indebtedness and shall bear interest at the rate or rates at which interest is
then computed on the Indebtedness; (3) Mortgagee as such attorney-in-fact shall
only be accountable for such funds as are actually received by Mortgagee; and
(4) Mortgagee shall not be liable to Mortgagor or any other person or entity for
any failure to take any action which it is empowered to take under this Section
9.5.

                  Section F. Successors and Assigns. This Mortgage shall be
binding upon and inure to the benefit of Mortgagee and Mortgagor and their
respective successors and assigns. Except as otherwise permitted by the Credit
Agreement, Mortgagor shall not, without the prior written consent of Mortgagee,
assign any rights, duties or obligations hereunder.

                  Section G. No Waiver. Any failure by Mortgagee or the Lenders
to insist upon strict performance of any of the terms, provisions or conditions
of the Loan Documents shall not be deemed to be a waiver of same, and Mortgagee
and the Lenders shall have the right at any time to insist upon strict
performance of all of such terms, provisions and conditions.

                  Section H. Credit Agreement. If any conflict or inconsistency
exists between this Mortgage and the Credit Agreement, the Credit Agreement
shall govern.

                  Section I. Release or Reconveyance. Upon payment in full of
the Loans and all other then accrued Indebtedness or upon a sale of the
Mortgaged Property in accordance with the provisions of the Credit Agreement,
Mortgagee, at Mortgagor's reasonable expense, shall release the liens and
security interests created by this Mortgage or reconvey the Mortgaged Property
to Mortgagor.

                  Section J. Waiver of Stay, Moratorium and Similar Rights.
Mortgagor agrees, to the full extent that it may lawfully do so, that it will
not at any time insist upon or plead or in any way take advantage of any stay,
marshalling of assets, extension, redemption or moratorium law now or hereafter
in force and effect so as to prevent or hinder the enforcement of the provisions
of this Mortgage or the Indebtedness secured hereby, or any agreement between
Mortgagor and Mortgagee or any rights or remedies of Mortgagee.

                  Section K. Applicable Law. The provisions of this Mortgage
regarding the creation, perfection and enforcement of the liens and security
interests herein granted shall be governed by and construed under the laws of
the state in which the Mortgaged Property is located. All other provisions of
this Mortgage shall be governed by the laws of the State of New York (including,
without limitation, Section 5-1401 of the General Obligations Law of the State

                                      XX-11

<PAGE>

of New York), without regard to conflicts of laws principles.


                  Section L. Headings. The Article, Section and Subsection
titles hereof are inserted for convenience of reference only and shall in no way
alter, modify or define, or be used in construing, the text of such Articles,
Sections or Subsections.

                  Section M. Entire Agreement. This Mortgage and the other Loan
Documents embody the entire agreement and understanding between Mortgagee and
Mortgagor and supersede all prior agreements and understandings between such
parties relating to the subject matter hereof and thereof. Accordingly, the Loan
Documents may not be contradicted by evidence of prior, contemporaneous or
subsequent oral agreements of the parties. There are no unwritten oral
agreements between the parties.

                  Section N. Reduction Of Secured Amount. In the event that the
amount secured by the Mortgage is less than the aggregate Indebtedness evidenced
by the Mortgage Notes, then the amount secured shall be reduced only by the last
and final sums that Mortgagor or Borrower repays with respect to the
Indebtedness and shall not be reduced by any intervening repayments of the
Indebtedness. So long as the balance of the Indebtedness exceeds the amount
secured, any payments of the Indebtedness shall not be deemed to be applied
against, or to reduce, the portion of the Indebtedness secured by this
Mortgagor. Such payments shall instead be deemed to reduce only such portions of
the Indebtedness as are secured by other collateral located outside of the state
in which the Mortgaged Property is located or are unsecured.


                                   ARTICLE X.

                             [Intentionally Omitted]


                                      XX-12

<PAGE>

         IN WITNESS WHEREOF, Mortgagor has on the date set forth in the
acknowledgement hereto, effective as of the date first above written, caused
this instrument to be duly EXECUTED AND DELIVERED by authority duly given.



                  MORTGAGOR:                AMERICOMM DIRECT MARKETING, INC.,
                                            a Delaware corporation


                                            By:
                                               --------------------------------
                                               Name:
                                               Title:




                                       S-1

<PAGE>



STATE OF NEW YORK       )
                        ) SS.:
COUNTY OF NEW YORK      )

On the ____ day of October in the year 1998 before me, the undersigned, a notary
public in and for said state, personally appeared _______________, personally
known to me or proved to me on the basis of satisfactory evidence (New York
Driver License No. _______________) to be the individual(s) whose name(s) is
(are) subscribed to the within instrument and acknowledged to me that
he/she/they executed the same in his/her/their capacity(ies), and that by
his/her/their signature(s) on the instrument, the individual(s), or the person
upon behalf of which the individual(s) acted, executed the instrument.



- -----------------------------------------------------------
                  (Signature and office of individual taking acknowledgement)



                  ------------------------------------------
                  (Print Name:)



                                       S-2

<PAGE>


                                    EXHIBIT A


Legal Description of premises located at:            [** TO BE COMPLETED **]





                                      A-1-1

<PAGE>



                                    EXHIBIT B

                                 UCC INFORMATION


Debtor:
Name:                                           AmeriComm Direct Marketing, Inc.
Corporate Structure:                            a Delaware corporation
Notice Address:                                 c/o DIMAC Corporation
                                                   5775 Peachtree Dunwoody Road
                                                   Suite C150
                                                   Atlanta, Georgia 30342


State in which Mortgagor's
Chief Executive Office is
located:                                              [**       **]


Secured Party:

Credit Suisse First Boston,
  as Administrative Agent
11 Madison Avenue
New York, New York 10010-3629
Attn:   Jonathan Safran


Secured Party acts as Administrative Agent for the Lenders party from time to
time to the Credit Agreement. Information regarding the security interest held
by the Lenders, for which Secured Party acts as Administrative Agent, may be
obtained by contacting Secured Party at the address set forth above.


                                    Exh. B-1

<PAGE>



                                   EXHIBIT XXI

                      [FORM OF ACKNOWLEDGEMENT AND CONSENT
                    TO AMENDED AND RESTATED CREDIT AGREEMENT]


              This ACKNOWLEDGEMENT AND CONSENT TO AMENDED AND RESTATED CREDIT
AGREEMENT (this "Acknowledgement and Consent" ) is dated as of October 22, 1998
and entered into by the undersigned, and is made with reference to that certain
Amended and Restated Credit Agreement dated as of the date hereof (the "Restated
Credit Agreement" ), by and among DIMAC Corporation, a Delaware corporation
("Company" ), DIMAC Holdings, Inc., a Delaware corporation ("Holdings" ), the
financial institutions listed on the signature pages attached thereto each
individually referred to herein as a "Lender" and collectively as "Lenders" ),
Credit Suisse First Boston ("CSFB" ), as Administrative Agent, CSFB, as
Arranger, Warburg Dillon Read LLC ("WDR" ), as Syndication Agent and First Union
National Bank ("First Union" ), as Documentation Agent, which amends and
restates that certain Credit Agreement dated as of June 26, 1998, as amended on
July 29, 1998 (as so amended and as it may be heretofore have been further
amended, restated supplemented or otherwise modified prior to the date hereof,
the "Existing Credit Agreement") by and among Company, the lenders party
thereto, CSFB, as administrative agent, WDR, as syndication agent and First
Union, as documentation agent. Capitalized terms used herein without definition
shall have the same meanings herein as set forth in the Restated Credit
Agreement.

                                     XXI-1

<PAGE>

              Company is a party to the Pledge Agreement, Security Agreement and
Collateral Account Agreement, in each case as amended through the Effective
Date, pursuant to which Company has secured the Obligations of the Company by
granting to the Administrative Agent (for the benefit of the Agents and Lenders,
(i) a first priority lien on substantially all of its property and (ii) a first
priority pledge of all the capital stock of its direct Subsidiaries. Holdings is
a party to the Holdings Guaranty and Pledge Agreement, in each case as amended
through the Effective Date, pursuant to which such Holdings has granted to the
Administrative Agent, for the benefit of Agents and Lenders, (i) a first
priority lien on substantially all of its respective property and (ii) a first
priority pledge of all the capital stock of its direct Subsidiaries to secure
the obligations of Holdings under the Holdings Guaranty. Each of the Persons
indicated as Subsidiary Guarantors on the signature pages hereof (each, a
"Subsidiary Guarantor" ) is a party to the Subsidiary Guaranty, Pledge Agreement
and Security Agreement, in each case as amended through the Effective Date,
pursuant to which such Subsidiary Guarantor has granted to the Administrative
Agent, for the benefit of the Agents and Lenders, (i) a first priority lien on
substantially all of its respective property and (ii) a first priority pledge of
all the capital stock of its direct Subsidiaries to secure the obligations of
such Subsidiary Guarantor under the Subsidiary Guaranty. Certain of the
Subsidiary Guarantors are parties to the Closing Date Mortgages, pursuant to
which each such Subsidiary Guarantor has granted to Administrative Agent, for
the benefit of the Agents and Lenders a first priority lien on the Closing Date
Properties to secure the obligations of such Subsidiary Guarantor under the
Subsidiary Guaranty. Company, Holdings and the Subsidiary Guarantors are
collectively referred to herein as the "Credit Support Parties", and the
Subsidiary Guaranty, Holdings Guaranty, Pledge Agreement, Security Agreement,
Closing Date Mortgages and Collateral Account Agreement are collectively
referred to herein as the "Credit Support Documents".

              Each Credit Support Party hereby acknowledges that it has reviewed
the terms and provisions of the Restated Credit Agreement and consents to the
amendment and restatement of the Existing Credit Agreement effected pursuant to
the Restated Credit Agreement. Each Credit Support Party hereby confirms that
each Credit Support Document to which it is a party or otherwise bound and all
Collateral encumbered thereby will continue to guaranty or secure, as the case
may be, to the fullest extent possible the payment and performance of all
"Obligations", "Guarantied Obligations" and "Secured Obligations," as the case
may be (in each case as such terms are defined in the applicable Credit Support
Document), including without limitation the payment and performance of all such
"Obligations, Guarantied Obligations or Secured Obligations," as the case may
be, in respect of the Obligations of Company now or hereafter existing under or
in respect of the Restated Credit Agreement and the Notes defined therein.
Without limiting the generality of the foregoing, each Credit Support Party
hereby acknowledges and confirms the understanding and intent of such party
that, upon the Effective Date, the definition of "Obligations" contained in the
Restated Credit Agreement includes the obligations of Company under the Term A
Notes, Term B Notes, Term C Notes, Revolving Notes and Swing Line Note which
amend and restate the Notes (as such term is defined in the Existing Credit
Agreement).

              Each Credit Support Party acknowledges and agrees that any of the
Credit Support Documents to which it is a party or otherwise bound shall
continue in full force and effect and

                                     XXI-2

<PAGE>

that all of its obligations thereunder (which obligations on the date hereof
remain absolute and unconditional and are not subject to any defense, set-off or
counterclaim) shall be valid and enforceable and shall not be impaired or
limited by the execution or effectiveness of this Acknowledgment and Consent.
Each Credit Support Party represents and warrants that all representations and
warranties contained in the Restated Credit Agreement and the Credit Support
Documents to which it is a party or otherwise bound are true and correct in all
material respects on and as of the Effective Date to the same extent as though
made on and as of that date, except to the extent such representations and
warranties specifically relate to an earlier date, in which case they were true
and correct in all material respects on and as of such earlier date.

              Each Subsidiary Guarantor acknowledges and agrees that (i)
notwithstanding the conditions to effectiveness set forth in this Acknowledgment
and Consent, such Credit Support Party is not required by the terms of the
Existing Credit Agreement or any other Loan Document (as such term is defined in
the Existing Credit Agreement) to consent to the amendments to the Existing
Credit Agreement effected pursuant to the Restated Credit Agreement and (ii)
nothing in the Restated Credit Agreement, this Acknowledgement and Consent or
any other Loan Document shall be deemed to require the consent of such Credit
Support Party to any future amendments to the Restated Credit Agreement.

              THIS ACKNOWLEDGEMENT AND CONSENT AND THE RIGHTS AND OBLIGATIONS OF
THE UNDERSIGNED SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5- 1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.


                                      XXI-3


<PAGE>


              IN WITNESS WHEREOF, the undersigned have caused this
Acknowledgement and Consent to be duly executed and delivered by their
respective officers thereunto duly authorized as of the date first written
above.


COMPANY:                          DIMAC CORPORATION


                                  By:
                                     ---------------------------------
                                      Name:
                                      Title:

HOLDINGS:                         DIMAC HOLDINGS, INC.


                                  By:
                                      --------------------------------
                                      Name:
                                      Title:



                                  Notice Address for Company and Holdings:
                                  5775 Peachtree Dunwoody Road
                                  Suite C150
                                  Atlanta, Georgia 30342
                                  Attn: Chief Financial Officer

                                  and a copy to:

                                  White & Case
                                  1155 Avenue of the Americas
                                  New York, NY 10036
                                  Attn:  Frank L. Schiff, Esq.




                                      XXI-4


<PAGE>




SUBSIDIARY
GUARANTORS:                                     DIMAC MARKETING CORP.
                                          PALM COAST DATA INC.
                                          THE MCCLURE GROUP INC.
                                          WILCOX & ASSOCIATES INC.
                                          MBS/MULTIMODE INC.
                                          DIMAC DIRECT INC.



                                          BY:
                                             ----------------------------
                                             Name:
                                             Title:


                                          Notice Address for all Subsidiary
                                          Guarantors:

                                          c/o AmeriComm Holdings, Inc.
                                          5775 Peachtree Dunwoody Road
                                          Suite C150
                                          Atlanta, Georgia 30342
                                          Attn: Chief Financial Officer


                                      XXI-5



<PAGE>

                                                                  Exhibit 10.4


                               DIMAC HOLDINGS, INC



                                       and



                                DIMAC CORPORATION





                   15 1/2% Senior Notes due October 22, 2009,

                                  Common Stock

                                      and
                   Warrants to Purchase Shares of Common Stock

                                      of
                              DIMAC Holdings, Inc.


                          SECURITIES PURCHASE AGREEMENT






                          Dated as of October 22, 1998




<PAGE>

<TABLE>
<CAPTION>


                                TABLE OF CONTENTS

                                                                                                  Page
                                                                                                  ----
<S>                                                                               <C>
SECTION 1.  PURCHASE AND SALE OF SECURITIES                                                         1
         1.1      Issue of Securities                                                               1
         1.2      Purchase and Sale of Securities                                                   3
         1.3      Registration of Securities                                                        5
         1.4      Delivery Expenses                                                                 5
         1.5      Issue Taxes                                                                       5
         1.6      Direct Payment                                                                    6
         1.7      Lost, Etc. Securities                                                             6
         1.8      Indemnification                                                                   6
         1.9      Further Actions                                                                   8
         1.10     Stay, Extension and Usury Laws                                                    9
         1.11     ERISA Notices                                                                     9
         1.12     Inconsistent Agreements                                                          10
         1.13     Inspection of Properties and Records                                             10
         1.14     Board of Directors Observation Rights                                            10
         1.15     Private Placement Number                                                         11
         1.16     Rating of the Notes                                                              11
         1.17     Financial Statements and Reports                                                 11
         1.18     Pre-Emptive Rights                                                               14
         1.19     Other Covenants                                                                  16

SECTION 2.  CLOSING CONDITIONS                                                                     17
         2.1      Delivery of Documents                                                            17
         2.2      Legal Investment; Purchase Permitted by Applicable Laws                          19
         2.3      Payment of Fees                                                                  19
         2.4      Compliance with Agreements                                                       20
         2.5      Completion of Other Transactions                                                 20
         2.6      Truth of Representations and Warranties                                          21
         2.7      Proceedings Satisfactory                                                         21
         2.8      Consents and Permits                                                             21
         2.9      No Material Adverse Effect                                                       21
         2.10     No Material Judgment or Order                                                    21

SECTION 3.  REPRESENTATIONS AND WARRANTIES OF DIMAC OPERATING AND DIMAC
     HOLDINGS                                                                                      21
         3.1      Authorization; Capitalization                                                    22
         3.2      No Violation or Conflict; No Default                                             23
         3.3      Use of Proceeds                                                                  23
         3.4      No Material Adverse Change; Financial Statements                                 23
         3.5      Full Disclosure                                                                  24
         3.6      Third Party Consents                                                             25
</TABLE>

                                       i
<PAGE>

<TABLE>
<CAPTION>
                                                                                                  Page
                                                                                                  ----
<S>                                                                                                <C>
         3.7      No Violation of Regulations of Board of Governors of Federal Reserve System      25
         3.8      Private Offering                                                                 25
         3.9      Governmental Regulations                                                         26
         3.10     Brokers                                                                          26
         3.11     Solvency                                                                         26
         3.12     Representations and Warranties                                                   26
         3.13     Litigation                                                                       27
         3.14     Labor Relations                                                                  27
         3.15     Taxes                                                                            27
         3.16     Environmental Matters                                                            28
         3.17     ERISA                                                                            29
         3.18     Intellectual Property                                                            30
         3.19     Compliance with Laws                                                             30
         3.20     Survival of Representations and Warranties                                       30

SECTION 4.  REPRESENTATIONS AND WARRANTIES OF EACH PURCHASER                                       30
         4.1      Purchase for Own Account                                                         30
         4.2      Accredited Investor                                                              31
         4.3      Authorization                                                                    31
         4.4      Securities Restricted                                                            31
         4.5      ERISA                                                                            32

SECTION 5.  DEFINITIONS                                                                            32
         5.1      Definitions                                                                      32
         5.2      Rules of Construction                                                            38

SECTION 6.  MISCELLANEOUS                                                                          38
         6.1      Amendments and Waivers                                                           38
         6.2      Notices                                                                          38
         6.3      Successors and Assigns                                                           39
         6.4      Counterparts                                                                     39
         6.5      Headings                                                                         39
         6.6      Governing Law; Submission to Jurisdiction                                        39
         6.7      Entire Agreement                                                                 39
         6.8      Severability                                                                     40
         6.9      Further Assurances                                                               40
         6.10     Disclosure of Financial Information                                              40

</TABLE>

Annexes:
- --------
Annex A     Warrant Agreement
Annex B     Indenture
Annex C     Notes Registration Rights Agreement

                                       ii
<PAGE>
                                                                           Page
                                                                           ----
Annex D     Stockholders' Agreement (including supplemental letter)
Annex E     Opinion of Counsel to DIMAC Holdings and DIMAC Operating

Schedules:
- ----------

1.1
1.2
3.1(a)
3.1(b)
3.17

                                       iii

<PAGE>

                          SECURITIES PURCHASE AGREEMENT

     This Securities Purchase Agreement dated as of October 22, 1998 (this
"Agreement") is entered into by and among DIMAC Holdings, Inc., a Delaware
corporation ("DIMAC Holdings"), DIMAC Corporation, a Delaware corporation
("DIMAC Operating"), and the purchasers listed on the signature pages hereto
(each a "Purchaser" and collectively, the "Purchasers").

     Capitalized terms not otherwise defined herein shall have the meanings
ascribed to such terms in Section .

     In consideration of the premises, mutual covenants and agreements
hereinafter contained and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, DIMAC Operating and DIMAC
Holdings agree, jointly and severally, and each of the Purchasers agrees,
severally but not jointly, as follows:

    SECTION 1.  PURCHASE AND SALE OF SECURITIES

1.1. Issue of Securities

     (a)  On or before the Closing, DIMAC Holdings will have authorized the
     original issue and sale to the Purchasers, in the respective amounts set
     forth on Schedule 1.1 hereto, of (i) $30,000,000 aggregate principal amount
     of its 15 1/2% Senior Notes due October 22, 2009, Series A (the "Series A
     Notes"), (ii) 20,000 shares (the "Shares") of its Common Stock, par value
     $.001 per share ("Common Stock"), and (iii) warrants (the "Warrants") to
     purchase an aggregate of 28,205 shares of Common Stock, pursuant to a
     Warrant Agreement in the form attached hereto as Annex A (the "Warrant
     Agreement").

          The Series A Notes will be issued pursuant to an indenture in the form
     attached hereto as Annex B (the "Indenture"), to be dated as of October 22,
     1998, between DIMAC Holdings and Wilmington Trust Company, a Delaware
     banking corporation, as trustee (the "Trustee"). Each Holder of Series A
     Notes will have certain registration rights as set forth in the
     Registration Rights Agreement in the form attached hereto as Annex C (the
     "Notes Registration Rights Agreement"). Pursuant to the Notes Registration
     Rights Agreement, the DIMAC Holdings will agree, among other things, to
     file with the SEC (i) a registration statement under the Securities Act
     (the "Exchange Offer Registration Statement") relating to, among other
     things, the 15 1/2% Senior Notes due October 22, 2009, Series B, of DIMAC
     Holdings (the "Series B Notes" and, together with the Series A Notes, the
     "Notes"), identical in all material respects to the Series A Notes (except
     that the Series B Notes shall have been registered pursuant to such
     registration statement and shall not be subject to any registration rights
     of the holders thereof) to be offered in exchange for the Series A Notes
     (such offer to exchange being referred to as the "Registered Exchange
     Offer") and/or (ii) under certain circumstances, a shelf registration
     statement pursuant to Rule 415 under the Act (the "Shelf Registration
     Statement") relating to the resale by certain holders of the Series A
     Notes.

          In addition, on or before the Closing, DIMAC Holdings shall authorize
     the issue and delivery of PIK Notes pursuant to Section 1 of the Notes. The
     aggregate principal amount of the Notes outstanding at any time may not
     exceed $30,000,000 plus the aggregate

<PAGE>

     principal amount of PIK Notes issued pursuant to Section 1 of the Notes.
     The Notes, the Shares and the Warrants shall each individually be referred
     to herein as a "Security" and collectively referred to herein as the
     "Securities."

          Upon original issuance thereof, and until such time as the same is no
     longer required under the applicable requirements of the Securities Act,
     the Series A Notes shall bear the following legend:

          THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
          1933, AS AMENDED (THE "SECURITIES ACT"), OR ANY STATE SECURITIES LAWS.
          NEITHER THIS SECURITY NOR ANY INTEREST OR PARTICIPATION HEREIN MAY BE
          REOFFERED, SOLD, ASSIGNED, TRANSFERRED, PLEDGED, ENCUMBERED OR
          OTHERWISE DISPOSED OF IN THE ABSENCE OF SUCH REGISTRATION OR UNLESS
          SUCH TRANSACTION IS EXEMPT FROM, OR NOT SUBJECT TO, REGISTRATION.

          THE HOLDER OF THIS SECURITY BY ITS ACCEPTANCE HEREOF AGREES NOT TO
          OFFER, SELL OR OTHERWISE TRANSFER SUCH SECURITY, PRIOR TO THE DATE
          THAT IS TWO YEARS (OR SUCH SHORTER PERIOD THAT MAY HEREAFTER BE
          PROVIDED UNDER RULE 144(k) AS PERMITTING RESALES BY NON-AFFILIATES OF
          RESTRICTED SECURITIES WITHOUT RESTRICTION) AFTER THE LATER OF THE
          ORIGINAL ISSUE DATE HEREOF AND THE LAST DATE ON WHICH DIMAC HOLDINGS,
          INC. (THE "ISSUER") OR ANY AFFILIATE OF THE ISSUER WAS THE OWNER OF
          THIS SECURITY (OR ANY PREDECESSOR OF SUCH SECURITY) EXCEPT (A) TO THE
          ISSUER, (B) PURSUANT TO A REGISTRATION STATEMENT WHICH HAS BEEN
          DECLARED EFFECTIVE UNDER THE SECURITIES ACT, (C) FOR SO LONG AS THE
          SECURITIES ARE ELIGIBLE FOR RESALE PURSUANT TO RULE 144A UNDER THE
          SECURITIES ACT, TO A PERSON IT REASONABLY BELIEVES IS A "QUALIFIED
          INSTITUTIONAL BUYER" (AS DEFINED IN RULE 144A) THAT PURCHASES FOR ITS
          OWN ACCOUNT OR FOR THE ACCOUNT OF A QUALIFIED INSTITUTIONAL BUYER TO
          WHOM NOTICE IS GIVEN THAT THE TRANSFER IS BEING MADE IN RELIANCE ON
          RULE 144A, (D) PURSUANT TO OFFERS AND SALES TO NON-U.S. PERSONS THAT
          OCCUR OUTSIDE THE UNITED STATES WITHIN THE MEANING OF REGULATION S
          UNDER THE SECURITIES ACT, (E) TO AN INSTITUTIONAL "ACCREDITED
          INVESTOR" WITHIN THE MEANING OF RULE 501(a)(1), (2), (3) OR (7) UNDER
          THE SECURITIES ACT THAT IS PURCHASING THE SECURITY FOR ITS OWN
          ACCOUNT, OR FOR THE ACCOUNT OF SUCH AN INSTITUTIONAL "ACCREDITED
          INVESTOR," FOR INVESTMENT PURPOSES AND NOT WITH A VIEW TO, OR FOR
          OFFER OR SALE IN CONNECTION WITH, ANY DISTRIBUTION IN VIOLATION OF THE
          SECURITIES ACT OR (F) PURSUANT TO ANOTHER AVAILABLE EXEMPTION FROM THE
          REGISTRATION REQUIREMENTS OF THE SECURITIES ACT, SUBJECT TO THE
          ISSUER'S AND THE


                                       1

<PAGE>

          TRUSTEE'S RIGHT PRIOR TO ANY SUCH OFFER, SALE OR TRANSFER PURSUANT TO
          CLAUSE (D), (E) OR (F) TO REQUIRE THE DELIVERY OF AN OPINION OF
          COUNSEL, CERTIFICATIONS AND/OR OTHER INFORMATION SATISFACTORY TO EACH
          OF THEM, AND IN EACH OF THE FOREGOING CASES, A CERTIFICATE OF TRANSFER
          IN THE FORM APPEARING ON THIS SECURITY IS COMPLETED AND DELIVERED BY
          THE TRANSFEROR TO THE TRUSTEE.

          Upon original issuance thereof and until such time as is no longer
     required under the applicable requirements of the Internal Revenue Code of
     1986, as amended, the Notes shall bear the following legend:

          THIS NOTE HAS BEEN ISSUED WITH ORIGINAL ISSUE DISCOUNT ("OID") FOR
          PURPOSES OF SECTIONS 1271 ET. SEQ. OF THE INTERNAL REVENUE CODE OF
          1986, AS AMENDED. THE ISSUE DATE OF THIS NOTE IS OCTOBER 22, 1998. FOR
          INFORMATION REGARDING THE ISSUE PRICE, AMOUNT OF OID PER $1,000 OF
          PRINCIPAL AMOUNT AND YIELD TO MATURITY FOR PURPOSES OF THE OID RULES,
          PLEASE CONTACT THE CHIEF FINANCIAL OFFICER OF THE ISSUER AT 5775
          PEACHTREE DUNWOODY ROAD, SUITE C-150, ATLANTA, GA, TELECOPY NO. (404)
          705-9929.


                                       2

<PAGE>

     (b) Each Warrant shall be substantially in the form attached as Exhibit A
     to the Warrant Agreement. Each Warrant shall be dated the date of its
     issuance. The Warrants will be exercisable, in the manner provided in the
     Warrant Agreement and the Warrants, for a number of shares of Common Stock
     as provided in the Warrant Agreement (the "Warrant Shares"). Each Holder of
     Shares or Warrant Shares will have certain registration rights and other
     rights and obligations with respect to the Shares and the Warrant Shares,
     as provided in the Stockholders' Agreement (and the related supplemental
     letter from DIMAC Holdings, McCown De Leeuw & Co. IV, L.P. and McCown De
     Leeuw & Co. IV Associates, L.P.) in the form attached hereto as Annex D
     (such Stockholders' Agreement, as supplemented and modified by such letter,
     being referenced herein as the "Stockholders' Agreement"). The terms and
     provisions contained in the Notes, the Notes Registration Rights Agreement,
     the Stockholders' Agreement, the Warrants and the Warrant Agreement shall
     constitute, and are hereby expressly made, a part of this Agreement and, to
     the extent applicable, the parties hereto, by their execution and delivery
     of this Agreement, expressly agree to such terms and provisions and to be
     bound thereby.

1.2  Purchase and Sale of Securities


     (a) Purchase and Sale. DIMAC Holdings agrees to sell and, subject to the
     terms and conditions set forth herein and in reliance on the
     representations and warranties of the Companies contained or incorporated
     herein, each of the Purchasers agrees, severally but not jointly, to
     purchase the Securities set forth below such Purchaser's name on Schedule
     1.1 hereto at the purchase price indicated therein. Based on their
     determination of the relative fair market values of the Notes, the Shares
     and the Warrants, DIMAC Holdings and the Purchasers hereby agree to treat,
     for Federal income and all other tax purposes, (i) the Notes as having an
     aggregate issue price equal to $29,000,000 (taking into account any amounts
     payable by DIMAC Holdings to the Purchasers at closing as an adjustment to
     the issue price under applicable Treasury regulations) and (ii) the Shares
     as having an aggregate issue price equal to $2,000,000, (iii) the Warrants
     as having an aggregate issue price equal to $1,000,000. Unless otherwise
     required by applicable law, DIMAC Holdings and the Purchasers shall not
     take any position contrary to such treatment for any Federal income or
     other tax purposes.

     (b) Closing. The purchase and sale of the Securities shall take place at a
     closing (the "Closing") at the offices of White & Case LLP, 1155 Avenue of
     the Americas, New York, New York 10036, at 10:00 a.m. on October 22, 1998,
     or such other business day as may be agreed upon by the Purchasers, DIMAC
     Operating and DIMAC Holdings (the "Closing Date"). At the Closing, DIMAC
     Holdings will deliver to each of the Purchasers the Securities to be
     purchased by such Purchaser (in such denomination or denominations and
     registered in such Purchaser's name or the name of such nominee or nominees
     as such Purchaser may request), dated the Closing Date, against payment of
     the purchase price therefor by intra-bank or Federal funds bank wire
     transfer of same day funds to such bank account which is


                                       3

<PAGE>

     identified on Schedule hereto or such other account as DIMAC Holdings shall
     designate at least two Business Days prior to the Closing.

     (c) Fees and Expenses. Regardless of whether the Securities are sold, Each
     of DIMAC Holdings and DIMAC Operating agrees, jointly and severally, to pay
     or reimburse all reasonable expenses relating to this Agreement, including
     but not limited to:

          (i) each Purchaser's reasonable expenses incurred in connection with
          the transactions contemplated by this Agreement, the Indenture, the
          Notes, the Notes Registration Rights Agreement, the Warrant Agreement,
          the Warrants, the Stockholders' Agreement and the other Documents
          including, without limitation, travel and lodging expenses and all
          costs incurred in connection with such Purchaser's review of each of
          the Companies' business and operations;

          (ii) the fees and other charges and expenses of the Purchasers'
          counsel, Skadden, Arps, Slate, Meagher & Flom LLP, in connection
          herewith and with the other Documents;

          (iii) the cost of printing, reproducing and delivering to each
          Purchaser's home office or the office of such Purchaser's designee,
          insured to such Purchaser's satisfaction, this Agreement, the
          Indenture, the Notes, the Notes Registration Rights Agreement, the
          Warrant Agreement, the Warrants, the Stockholders' Agreement and the
          other Documents;

          (iv) the reasonable fees and expenses (including the reasonable fees
          and expenses of counsel) in connection with any registration or
          qualification of the Securities required in connection with the offer
          and sale of the Securities pursuant to this Agreement under the
          securities or "blue sky" laws of any jurisdiction requiring such
          registration or qualification or in connection with obtaining any
          exemptions from such requirements;

          (v) all expenses and listing fees in connection with the application
          for quotation of the Notes, the Shares and the Warrant Shares in the
          Private Offering, Resales, and Trading through Automated Linkages
          market of the National Association of Securities Dealers, Inc.;

          (vi) all fees and expenses (including fees and expenses of counsel) in
          connection with the approval of the Notes, the Shares and the Warrant
          Shares by DTC for "book-entry" transfer;

          (vii) each Purchaser's expenses (including the reasonable fees and
          expenses of counsel) relating to any amendment to, or modification of,
          or any waiver or consent or preservation of rights under, this
          Agreement or any of the other Documents;


                                       4

<PAGE>

          (viii) all fees charged by rating agencies in connection with the
          rating of the Notes;

          (ix) all costs, expenses, fees and taxes incident to and in connection
          with the issuance and delivery of the Notes, including the reasonable
          fees and expenses of the Trustee;

          (x) all other expenses, including without limitation reasonable
          counsel's fees, accountants' fees incurred by the Companies in
          connection with the transactions contemplated by this Agreement and
          the other Documents.

          DIMAC Operating and DIMAC Holdings, jointly and severally, shall
     deliver to each of the Purchasers or to such other persons as such
     Purchaser shall direct, concurrently with the Closing, by intra-bank or
     Federal funds bank wire transfer of same day funds, payment for any
     documented out-of-pocket expenses for which such Purchaser is entitled to
     reimbursement pursuant to this Section (c), including, without limitation,
     the documented fees and expenses of such Purchaser's counsel.

     (d) Other Purchasers. Each Purchaser's obligations hereunder are subject to
     the execution and delivery of this Agreement by the other Purchasers listed
     on the signature pages hereof. The obligations of each Purchaser shall be
     several and not joint, and no Purchaser shall be liable or responsible for
     the acts of any other Purchaser under this Agreement.

1.3  Registration of Securities

     DIMAC Holdings shall cause to be kept at its principal office (or in the
case of the Notes, at the offices of the Registrar (as defined in the Indenture)
(a) a register for the registration and transfer of the Notes (the "Notes
Register"), (b) a register for the registration and transfer of the Common Stock
(the "Common Stock Register") and (c) a register for the registration and
transfer of the Warrants (the "Warrant Register"). The names and addresses of
the Holders of Notes, the issuance of PIK Notes, the transfer of Notes and the
names and addresses of the transferees of the Notes shall be registered in the
Notes Register. The names and addresses of the Holders of Common Stock, the
transfer of Common Stock and the names and addresses of the transferees of
Common Stock shall be registered in the Common Stock Register. The names and
addresses of the Holders of Warrants, the transfer of Warrants and the names and
addresses of the transferees of Warrants shall be registered in the Warrant
Register.

     The Person in whose name any registered Security shall be registered shall
be deemed and treated as the owner and holder thereof for all purposes of this
Agreement, and DIMAC Holdings shall not be affected by any notice to the
contrary, until due presentment of such Security for registration of transfer as
provided in this Section . Payment of or on account of the principal, premium,
if any, and interest on any registered Securities shall be made to or upon the
written order of such registered holder.


                                       5

<PAGE>

     When Securities are presented to DIMAC Holdings with a request to register
the transfer of such Securities or to exchange such Securities for an equal
principal amount of Securities of other authorized denominations, DIMAC Holdings
shall register the transfer or make the exchange as requested if its reasonable
requirements for such transaction are met.

1.4  Delivery Expenses

     If a Holder surrenders any Security to DIMAC Holdings for any reason, DIMAC
Holdings agrees to pay the cost of delivering to such Holder's home office or to
the office of such Holder's designee from DIMAC Holdings, insured to such
Holder's satisfaction, the surrendered Security and each Security issued in
substitution, replacement or exchange for the surrendered Security.

1.5  Issue Taxes


     DIMAC Holdings agrees to pay all documentary stamp taxes and other
governmental charges (other than taxes in the nature of income, franchise,
property, estate, inheritance, gift or similar taxes) and governmental fees in
connection with the issuance or delivery by DIMAC Holdings to each Holder of the
Securities and the execution and delivery of the other Documents and any
modification of any of such Securities and Documents and will save such Holder
harmless without limitation as to time against any and all liabilities with
respect to all such taxes and fees. The obligations of DIMAC Holdings under this
Section are in addition to any other obligations of DIMAC Holdings contained
elsewhere in this Agreement and shall survive the payment or prepayment of the
Notes, at maturity, upon redemption or otherwise, the exercise of the Warrants
and the termination of this Agreement and the other Documents.

1.6  Direct Payment


    Notwithstanding any provision to the contrary in the Indenture or the
Notes, DIMAC Holdings will pay or cause to be paid all amounts payable with
respect to any Note held by any Holder that is a Purchaser (without any
presentment of such Note and without any notation of such payment being made
thereon) by crediting (before 12:00 Noon, New York time), by Federal funds bank
wire transfer in same day funds to such Holder's account in any bank in the
United States of America as may be designated and specified in writing by such
Holder at least two Business Days prior thereto. Each Purchaser's initial bank
account for this purpose is on Schedule 1.1 hereto. In the event that DIMAC
Holdings elects to make a PIK Interest Payment, then, in addition to making the
wire transfer of the cash portion of the PIK Interest Payment, DIMAC Holdings
shall deliver or cause to be delivered the portion of such PIK Interest Payment
being paid in PIK Notes to each Holder at such Holder's address as it appears in
the Notes Register or at such address as may be designated and specified in
writing by such Holder at least two Business Days prior thereto.


                                       6

<PAGE>

1.7  Lost, Etc. Securities


     If a mutilated Security is surrendered to DIMAC Holdings or if the Holder
of a Security claims and submits an affidavit or other evidence, satisfactory to
DIMAC Holdings, to the effect that the Security has been lost, destroyed or
wrongfully taken, DIMAC Holdings shall issue a replacement Security if the
customary requirements relating to replacement securities are reasonably
satisfied. If required by DIMAC Holdings, such Holder must provide an indemnity
bond, or other form of indemnity, sufficient in the judgment of DIMAC Holdings
to protect DIMAC Holdings from any loss which it may suffer if a Security is
replaced. If any Purchaser or any other institutional Holder (or nominee
thereof) is the owner of any such lost, stolen or destroyed Security, then the
affidavit of an authorized officer of such owner, setting forth the fact of
loss, theft or destruction and of its ownership of the Security at the time of
such loss, theft or destruction shall be accepted as satisfactory evidence
thereof, and no further indemnity shall be required as a condition to the
execution and delivery of a new Security other than the unsecured written
agreement of such owner reasonably satisfactory to DIMAC Holdings, to indemnify
DIMAC Holdings or at the option of the Purchaser, an indemnity bond in the
amount of the Security remaining outstanding.

     Every replacement Security is an obligation of DIMAC Holdings.

1.8  Indemnification


     In addition to all other sums due hereunder or provided for in this
Agreement or any of the other Documents and any and all obligations of DIMAC
Holdings or DIMAC Operating to indemnify any Purchaser hereunder or under any of
the other Documents, DIMAC Operating and DIMAC Holdings (each, an "Indemnifying
Party") hereby agree, jointly and severally, without limitation as to time, to
indemnify each Purchaser, each Affiliate of a Purchaser and each director,
officer, employee, counsel, agent or representative of such Purchaser and its
Affiliates (collectively, the "Indemnified Parties") against, and hold it and
them harmless from, to the fullest extent lawful, all losses, claims, damages,
liabilities, costs (including, without limitation, costs of preparation and
attorneys' fees and disbursements) and expenses, including expenses of
investigation (collectively, "Losses"), incurred by it or them and arising out
of or in connection with this Agreement, the Indenture, the Notes, the Notes
Registration Rights Agreement, the Warrant Agreement, the Warrants, the
Stockholders' Agreement and the other Documents or the transactions contemplated
hereby or thereby (or any other document or instrument executed herewith or
pursuant hereto or thereto), regardless of whether the transactions contemplated
by this Agreement are consummated and regardless of whether any Indemnified
Party is a formal party to any proceeding; provided, however, that the
Indemnifying Parties shall not be liable to any Indemnified Party for any Losses
to the extent that it shall be finally determined by a court of competent
jurisdiction (which determination is not subject to appeal or review) that such
Losses arose from the gross negligence or willful misconduct of such Indemnified
Party, which (i) is independent of any wrongful act by the Indemnifying Parties,
their Affiliates or any of their respective representatives and (ii) was not
taken by such Indemnified Party in reliance upon any of the representations,
warranties, covenants or promises of any Indemnifying Party herein (including,
without limitation, those incorporated by reference herein) or in the other
Documents, including (without limitation) the certificates delivered by any of
the Companies pursuant hereto or thereto. Each Indemnifying Party


                                       7

<PAGE>

agrees, jointly and severally, to reimburse any Indemnified Party promptly for
all such Losses as they are incurred by such Indemnified Party (regardless of
whether it is or may be ultimately determined that an Indemnified Party is not
entitled to indemnification hereunder). The obligations of each Indemnifying
Party to each Indemnified Party hereunder shall be separate obligations, and the
Indemnifying Party's liability to any such Indemnified Party hereunder shall not
be extinguished solely because any other Indemnified Party is not entitled to
indemnity hereunder. The obligations of each Indemnifying Party under this
Section shall survive the payment or prepayment of the Notes, at maturity, upon
acceleration, redemption or otherwise, the exercise of the Warrants purchased by
any Purchaser, the redemption or repurchase of any Warrant Shares, any transfer
of the Securities by any Purchaser and the termination of this Agreement, the
Indenture, the Notes, the Notes Registration Rights Agreement, the Warrant
Agreement, the Warrants, the Stockholders' Agreement the Senior Credit
Agreement, the DIMAC Operating Indenture, the DIMAC Operating Notes, the DIMAC
Operating Notes Purchase Agreement and any of the other Documents.


     In addition, each Indemnifying Party jointly and severally, shall,
without limitation as to time, indemnify, reimburse, defend, and hold harmless
the Indemnified Parties for, from, and against all Losses asserted against,
resulting to, imposed on, or incurred by any of the Indemnified Parties,
directly or indirectly, in connection with any of the following: (i) the events,
circumstances and conditions relating to environmental matters described in the
Offering Circular; (ii) any pollution or threat to human health or the
environment that is related in any way to the management, use, control,
ownership or operation of the business or property in connection with the
business of the Companies, by the Companies, or any Person for whom any Company
is or may be responsible by law or contract, including, without limitation, all
on-site and off-site activities involving Materials of Environmental Concern,
and that occurred, existed, arises out of conditions or circumstances that
occurred or existed, or was caused, in whole or in part, on or before the
Closing Date, regardless of whether the pollution or threat to human health or
the environment is described in the Offering Circular; (iii) any Environmental
Claim against any Person whose liability for such Environmental Claim any
Company has assumed or retained either contractually or by operation of law,
including but not limited to any pollution or threat to human health or the
environment, or any Federal, state, local or foreign approvals; or (iv) the
breach of any environmental representation or warranty set forth or incorporated
by reference herein.

     In case any action, claim or proceeding shall be brought against any
Indemnified Party with respect to which indemnity may be sought against any
Indemnifying Party hereunder, such Indemnified Party shall promptly notify each
Indemnifying Party in writing and such Indemnifying Party shall assume the
defense thereof, including the employment of counsel reasonably satisfactory to
such Indemnified Party and payment of all fees and expenses incurred in
connection with the defense thereof. The failure to so notify such Indemnifying
Party shall not affect any obligation it may have to any Indemnified Party under
this Agreement or otherwise except to the extent that (as finally determined by
a court of competent jurisdiction (which determination is not subject to review
or appeal)) such failure materially and adversely prejudiced such Indemnifying
Party. Each Indemnified Party shall have the right to employ separate counsel in
such action, claim or proceeding and participate in the defense thereof, but the
fees and expenses of such counsel shall be at the expense of each Indemnified
Party unless: (i) such Indemnifying Party has agreed to pay such expenses; or
(ii) such Indemnifying Party has failed promptly to assume the defense and
employ counsel reasonably satisfactory to such


                                       8

<PAGE>

Indemnified Party; or (iii) the named parties to any such action, claim or
proceeding (including any impleaded parties) include any Indemnified Party and
such Indemnifying Party or an Affiliate of such Indemnifying Party, and such
Indemnified Party shall have been advised by counsel that either (x) there may
be one or more legal defenses available to it which are different from or in
addition to those available to such Indemnifying Party or such Affiliate or (y)
a conflict of interest may exist if such counsel represents such Indemnified
Party and such Indemnifying Party or its Affiliate; provided that, if such
Indemnified Party notifies the Indemnifying Party in writing that it elects to
employ separate counsel in the circumstances described in clause (ii) or (iii)
above, such Indemnifying Party shall not have the right to assume the defense
thereof and such counsel shall be at the expense of the Indemnifying Parties;
provided, however, that such Indemnifying Party shall not, in connection with
any one such action or proceeding or separate but substantially similar or
related actions or proceedings in the same jurisdiction arising out of the same
general allegations or circumstances, be responsible hereunder for the fees and
expenses of more than one such firm of separate counsel (in addition to any
local counsel), which counsel shall be designated by such Indemnified Party. No
Indemnifying Party shall be liable for any settlement of any such action
effected without its written consent (which shall not be unreasonably withheld).
Each Indemnifying Party agrees, jointly and severally, that it will not, without
the Indemnified Party's prior written consent, consent to entry of any judgment
or settle or compromise any pending or threatened claim, action or proceeding in
respect of which indemnification or contribution may be sought hereunder unless
the foregoing contains an unconditional release, in form and substance
reasonably satisfactory to the Indemnified Parties, of the Indemnified Parties
from all liability and obligation arising therefrom.

     If the indemnification provided for in this Section is unavailable
to, or insufficient to hold harmless, any Indemnified Party in respect of any
Losses referred to therein, then each Indemnifying Party shall have an
obligation to contribute to the amount paid or payable by such Persons as a
result of such Losses in such proportion as is appropriate to reflect the
relative fault of each Indemnifying Party, its subsidiaries and Affiliates, on
the one hand, and such Indemnified Party, on the other hand, in connection with
the actions which resulted in such Losses as well as any other relevant
equitable considerations. The amount paid or payable by any such Person as a
result of the Losses referred to above shall be deemed to include, subject to
the limitations set forth in this Section , any legal or other fees or expenses
reasonably incurred by such Person in connection with any investigation, lawsuit
or legal or administrative action or proceeding.

     The parties hereto agree that it would not be just and equitable if
contribution pursuant to this Section were determined by pro rata allocation or
by any other method of allocation which does not take account of the equitable
considerations referred to in the immediately preceding paragraph. No Person
guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of
the Securities Act) shall be entitled to contribution from any Person who is not
guilty of such fraudulent misrepresentation.


                                       9

<PAGE>

1.9  Further Actions

     During the period from the date hereof to the Closing Date, DIMAC
Operating and DIMAC Holdings each shall (i) take all actions necessary or
appropriate to cause its representations and warranties contained in Section to
be true and correct as of the Closing Date (unless stated to refer to another
date), both before and after giving effect to the transactions contemplated by
this Agreement and the other Documents, as if made on and as of such date, and
(ii) take, or cause to be taken, all action, and do, or cause to be done, all
things necessary, proper or advisable under applicable law and regulations to
consummate and make effective the transactions contemplated by this Agreement,
including, without limitation, obtaining all consents and approvals of all
Persons and removing all injunctive or other impediments or delays, legal or
otherwise, which are necessary to the consummation of the transactions
contemplated by this Agreement and the other Documents.

1.10  Stay, Extension and Usury Laws

     DIMAC Holdings covenants and agrees (to the extent that it may lawfully do
so) that it will not at any time insist upon, plead, or in any manner whatsoever
claim or take the benefit or advantage of, and will use its best efforts to
resist any attempts to claim or take the benefit of, any stay, extension or
usury law wherever enacted, now or at any time hereafter in force, which may
affect the covenants or the performance of its obligations under this Agreement
or the Notes; and DIMAC Holdings (to the extent it may lawfully do so) hereby
expressly waives all benefit or advantage of any such law, and covenants that it
will not, by resort to any such law, hinder, delay or impede the execution of
any power herein granted to the Holders, but will suffer and permit the
execution of every such power as though no such law has been enacted.


                                       10

<PAGE>

1.11   ERISA Notices

     Promptly, but in any event within thirty (30) days thereafter, DIMAC
Holdings shall deliver to the Purchasers (or, if no Purchaser continues to be a
Holder, such Person as the Majority Holders shall designate), if and when DIMAC
Holdings or when to the knowledge of DIMAC Holdings, any of its Subsidiaries (i)
gives or is required to give notice to the Pension Benefit Guaranty Corporation
(the "PBGC") of any "reportable event" (as defined in Section 4043 of ERISA)
with respect to any employee pension benefit plan maintained by DIMAC Holdings
or any of its Subsidiaries or any entity which is a member of the same
controlled group as DIMAC Holdings, which "reportable event" would constitute
grounds for a termination of such plan under Title IV of ERISA or the imposition
of a tax under Section 4971 of the Code, or knows that the plan administrator of
any such plan has given or is required to give notice of any such reportable
event, a copy of the notice of such reportable event given or required to be
given to the PBGC, (ii) receives notice of complete or partial withdrawal
liability under Title IV of ERISA or notice that any multiemployer plan to which
DIMAC Holdings or any of its Subsidiaries or any entity which is a member of the
same controlled group as DIMAC Holdings contributes or is obligated to
contribute is in reorganization or has been terminated, a copy of such notice,
(iii) receives notice from the PBGC under Title IV of ERISA of an intent to
terminate or appoint a trustee to administer any employee pension benefit plan
maintained by DIMAC Holdings or any of its Subsidiaries or any entity which is a
member of the same controlled group as DIMAC Holdings, a copy of such notice,
(iv) applies for a waiver of the minimum funding standard under Section 412 of
the Code, a copy of such application, (v) gives notice of intent to terminate
any employee pension benefit plan, subject to Title IV of ERISA, maintained by
DIMAC Holdings or any of its Subsidiaries or any entity which is a member of the
same controlled group as DIMAC Holdings under Title IV of ERISA, a copy of such
notice, (vi) fails to make any payment or contribution to any employee pension
benefit plan (or multiemployer plan or in respect of any benefit arrangement) or
makes any amendment to any employee pension benefit plan or benefit arrangement
which would result in the imposition of a lien or the posting of a bond or other
security, a certificate of the Chief Executive Officer of DIMAC Holdings setting
forth details as to such occurrence and action, if any, which DIMAC Holdings or
any of its Subsidiaries is required or proposes to take, (vii) adopts,
establishes, maintains or enters into any obligation to make contributions that
are material with respect to DIMAC Holdings or any of its Subsidiaries to any
new employee benefit plan or multiemployer plan, a certificate of the Chief
Executive Officer of DIMAC Holdings setting forth details as to such obligation,
(viii) modifies in any material respect any existing employee benefit plan
maintained by DIMAC Holdings or any of its Subsidiaries or any entity which is a
member of the same controlled group as DIMAC Holdings (other than any
modification to medical, dental or other employee welfare benefit plans in the
ordinary course of business) so as to materially increase its obligations
thereunder, a certificate of the Chief Executive Officer of DIMAC Holdings
setting forth details as to such modification or (ix) materially increases a
contribution obligation to any multiemployer plan contributed to or required to
be contributed to by DIMAC Holdings or any of its Subsidiaries or any entity
which is a member of the same controlled group as DIMAC Holdings, a certificate
of the Chief Executive Officer of DIMAC Holdings setting forth details as to
such increase.

     As used in this Section , the terms "employee pension benefit plan,"
"employee welfare benefit plan," "multiemployer plan" and "employee benefit
plan" shall have the meanings assigned to such


                                       11

<PAGE>

terms in Section 3 of ERISA and the term "controlled group" shall have the
meaning assigned to such term in Section 414(b) and (c) of the Code.

1.12  Inconsistent Agreements

     So long as the Purchasers and their Affiliates shall collectively hold at
least $20,000,000 aggregate principal amount of the Notes, except to the extent
permitted or not otherwise prohibited by the terms of the Indenture, DIMAC
Holdings and DIMAC Operating shall not, and each shall cause each of its
Subsidiaries to not, (i) enter into any agreement or arrangement that is
inconsistent with, or would impair the ability of DIMAC Holdings or any of its
Subsidiaries to fulfill the obligations of DIMAC Holdings or any of its
Subsidiaries under, this Agreement or any of the other Documents, or (ii)
supplement, amend or otherwise modify the terms of any agreement or arrangement
or of their respective Charter Documents, if the effect thereof would be
materially adverse to the Holders. Notwithstanding the foregoing, DIMAC Holdings
and DIMAC Operating shall not be precluded from entering into any amendment,
modification or supplement to or of the Senior Credit Agreement.

1.13  Inspection of Properties and Records

     So long as any of the Purchasers or any of their Affiliates shall hold any
of the Notes, DIMAC Holdings shall allow, and each shall cause each of its
Subsidiaries to allow, each Purchaser and each Holder of at least $20,000,000
aggregate principal amount of Notes (or such Persons as any of them may
designate) (individually and collectively, "Inspectors"), subject to appropriate
agreements as to confidentiality, (i) to visit and inspect any of the properties
of DIMAC Holdings or any of its Subsidiaries, (ii) to examine all their books of
account, records, reports and other papers and to make copies and extracts
therefrom, (iii) to discuss their respective affairs, finances and accounts with
their respective officers and employees, and (iv) to discuss the financial
condition of DIMAC Holdings and its Subsidiaries with their independent
accountants upon reasonable notice to DIMAC Holdings of its intention to do so
and so long as DIMAC Holdings shall be given the reasonable opportunity to
participate in such discussions (and by this provision DIMAC Holdings authorizes
said accountants to have such discussions with the Inspectors). All such visits,
examinations and discussions set forth in the preceding sentence shall be upon
prior notice at such reasonable times and as often as may be reasonably
requested. If a Default or an Event of Default shall have occurred and be
continuing, DIMAC Holdings shall pay or reimburse all Inspectors for expenses
which such Inspectors may reasonably incur in connection with any such
visitations or inspections.


                                       12

<PAGE>

1.14  Board of Directors Observation Rights

     So long as any of the Purchasers or any of their Affiliates shall hold any
of the Notes, the Purchasers shall have the right to designate one
representative for all such Purchasers to be present (whether in person or by
telephone) at all meetings of the Boards of Directors (and committees thereof)
of DIMAC Holdings and DIMAC Operating; provided that such representative shall
not be entitled to vote at such meetings. DIMAC Holdings and DIMAC Operating
shall send to each such representative all of the notices, information and other
materials that are distributed to the members of the Boards of Directors of
DIMAC Holdings and DIMAC Operating, respectively, and shall provide each of the
Purchasers and each Holder of at least $20,000,000 aggregate principal amount of
Notes with a notice and agenda of each meeting of the Board of Directors (and
committees thereof) of DIMAC Holdings or DIMAC Operating, respectively, at the
same time as delivered to the members of such Board of Directors; provided,
however, that upon the request of any such representative, DIMAC Holdings or
DIMAC Operating, as the case may be, shall refrain from sending such notices,
information and other materials for so long as such representative shall
request. DIMAC Holdings or DIMAC Operating shall pay or reimburse not more than
one of such representatives for expenses which such representative may
reasonably incur in connection with any such attendance of meetings of the
Boards of Directors of DIMAC Holdings and DIMAC Operating. The Purchasers shall
provide notice to DIMAC Holdings and DIMAC Operating of the identity and address
of, or any change with respect to the identity or address of, their
representative. DIMAC Holdings and DIMAC Operating hereby acknowledge and agree
on behalf of themselves and on behalf of each of their Subsidiaries, that at any
time, the Purchasers may purchase or sell securities issued by DIMAC Holdings,
DIMAC Operating or any of their Subsidiaries, notwithstanding the receipt by the
Purchasers of any confidential or non-public information regarding DIMAC
Holdings, DIMAC Operating, or any of their Subsidiaries.

1.15  Private Placement Number

     DIMAC Holdings consents to the filing of copies of this Agreement with
Standard & Poor's Corporation to obtain a private placement number and with the
National Association of Insurance Commissioners.

1.16  Rating of the Notes

     DIMAC Holdings shall, upon the request of any Purchaser and in order
to obtain a rating of the Notes, deliver to a securities rating agency
designated by such Purchaser, copies of this Agreement, the other Documents and
any other materials reasonably requested by such Purchaser.

1.17  Financial Statements and Reports

     (a) DIMAC Holdings will maintain, and will cause each of its Subsidiaries
     to maintain, a system of accounting established and administered in
     accordance with sound business practices to permit preparation of financial
     statements in conformity with GAAP. As long as any Purchaser is a Holder of
     any of the Securities, DIMAC Holdings will deliver to such Purchaser the
     financial statements and other reports described below:


                                       13

<PAGE>

               (i) Monthly Financials. As soon as available and in any event
          within thirty (30) days after the end of each month ending after the
          Closing Date, DIMAC Holdings will deliver the consolidated balance
          sheets of DIMAC Holdings and its Subsidiaries as at the end of such
          month and the related consolidated statements of income and
          stockholders' equity and cash flows for such month and in each case
          for the period from the beginning of the then current fiscal year
          to the end of such month, setting forth in each case in comparative
          form the corresponding figures for the corresponding periods of the
          previous fiscal year and the corresponding figures from the
          consolidated plan and financial forecast for the current fiscal
          year delivered pursuant to subsections (a)(v), (a)(viii) and (b) of
          this Section , to the extent prepared on a monthly basis, all in
          reasonable detail and certified by the chief financial officer of
          DIMAC Holdings that they fairly present in all material respects
          the financial condition of DIMAC Holdings and its Subsidiaries as
          at the dates indicated and the results of their operations and
          their cash flows for the periods indicated, subject to changes
          resulting from audit and normal year-end adjustments; provided,
          however, that the financial data provided pursuant to this clause
          (i) shall include, without limitation, cost savings amounts for
          such month and for the period from the beginning of the then
          current fiscal year to the end of such month and on an annualized
          basis and the corresponding projected cost savings figures from the
          consolidated plan and financial forecast for the current fiscal
          year delivered pursuant to subsections (a)(v), (a)(viii) and (b) of
          this Section;

               (ii) Quarterly Financials. As soon as available and in any event
          within  forty-five (45) days after the end of each fiscal quarter
          (other than the last quarter of any fiscal year), the DIMAC Holdings
          shall deliver: (A) the consolidated balance sheet of DIMAC Holdings
          and its Subsidiaries as at the end of such fiscal quarter and the
          related consolidated statements of income, stockholders' equity and
          cash flows of DIMAC Holdings and its Subsidiaries for such fiscal
          quarter, setting forth in each case in comparative form the
          corresponding figures for the corresponding periods of the previous
          fiscal year and the corresponding figures from the consolidated
          plan and financial forecast delivered pursuant to subsections
          (a)(v), (a)(viii) and (b) of this Section for the fiscal year
          covered by such financial statements, all in reasonable detail and
          certified by the chief financial officer of DIMAC Holdings that
          they fairly present in all material respects the financial
          condition of DIMAC Holdings and its Subsidiaries as at the dates
          indicated and the results of their operations and their cash flows
          for the periods indicated, (B) a narrative report describing the
          operations of DIMAC Holdings and its Subsidiaries in the form
          prepared for presentation to senior management for such fiscal
          quarter and for the period from the beginning of the then current
          fiscal year to the end of such fiscal quarter, including a
          comparison to and discussion of any variances from the
          corresponding periods of the previous fiscal year and from the
          financial forecast for such fiscal period contained in the forecast
          delivered pursuant to subsections (a)(v), (a)(viii) and (b) of this
          Section and (C) a schedule of the outstanding Indebtedness for
          borrowed money of DIMAC Holdings and its Subsidiaries describing in
          reasonable detail each such debt issue or loan outstanding and the
          principal amount (excluding original issue discount) and amount of
          accrued and unpaid interest with


                                       14

<PAGE>

          respect to each such debt issue or loan;

               (iii) Year-End Financials. As soon as available and in any event
          within ninety (90) days after the end of each fiscal year, DIMAC
          Holdings will deliver: (A) the consolidated balance sheet of DIMAC
          Holdings and its Subsidiaries as at the end of such year and the
          related consolidated statements of income, stockholders' equity and
          cash flows of DIMAC Holdings and its Subsidiaries for such fiscal
          year, setting forth in each case in comparative form the corresponding
          figures for the previous fiscal year and the corresponding figures
          from the consolidated plan and financial forecast delivered
          pursuant to subsection (a)(v) and (b) of this Section for the
          fiscal year covered by such financial statements, all in reasonable
          detail and certified by the chief financial officer of DIMAC
          Holdings that they fairly present in all material respects the
          financial condition of DIMAC Holdings and its Subsidiaries as at
          the dates indicated and the results of their operations and their
          cash flows for the periods indicated, (B) a narrative report
          describing the operations of DIMAC Holdings and its Subsidiaries in
          the form prepared for presentation to senior management for such
          fiscal year, and (C) in the case of such consolidated financial
          statements, a report thereon of independent certified public
          accountants of recognized national standing selected by DIMAC
          Holdings, which report shall be unqualified, shall express no
          doubts about the ability of DIMAC Holdings and its Subsidiaries to
          continue as a going concern, and shall state that such consolidated
          financial statements fairly present in all material respects the
          consolidated financial position of DIMAC Holdings and its
          Subsidiaries as of the dates indicated and the results of their
          operations, stockholders' equity and their cash flows for the
          periods indicated in conformity with GAAP applied on a basis
          consistent with prior years (except as otherwise disclosed in such
          financial statements) and that the examination by such accountants
          in connection with such consolidated financial statements has been
          made in accordance with United States generally accepted auditing
          standards;

               (iv) Promptly upon receipt thereof, copies of all reports
          submitted to the management of DIMAC Holdings or DIMAC Operating by
          independent public accountants, whether in connection with each
          annual, interim or special audit of the consolidated financial
          statements of DIMAC Holdings made by such accountants or otherwise,
          including the management letter submitted by such accountants to
          management in connection with their annual audit;

                (v) Copies of any financial or other report or notice
          delivered to, or received from, (a) any lenders pursuant to
          Section 6.1 of the Senior Credit Agreement and (b) the trustee
          pursuant to Section 4.02  of the DIMAC Operating Indenture (or
          any similar provision contained  in any successor agreements) not
          otherwise delivered to the Holders  pursuant to this Section;
          provided, however, that regardless of  whether DIMAC Holdings or
          DIMAC Operating is required to deliver any  financial plan pursuant
          to the Senior Credit Agreement or the DIMAC  Operating Indenture,
          DIMAC Holdings shall deliver to each Holder an  annual financial plan
          of DIMAC Holdings and its Subsidiaries (including monthly financial
          planning data and projected monthly cost


                                       15

<PAGE>

          savings amounts attributable to planned cost savings measures)
          on or prior to December 15 of the year preceding the year to which
          such plan relates;

               (vi) Copies of all material reports, letters and other
          correspondence from local, state or Federal regulatory or other
          agencies relating to business, licenses or operating contracts of
          DIMAC Holdings or any of its Subsidiaries;

               (vii) Notice to each Holder of (i) any violation of or
          noncompliance with any Environmental Laws that could reasonably be
          expected to have a Material Adverse Effect, (ii) any communication
          (written or oral) or Environmental Claim, whether from a governmental
          authority, citizens group, employee or otherwise, alleging that any
          of the Companies is not in compliance with any Environmental law or
          asserting liability of any of the Companies for contamination from
          or as a result (directly or indirectly) of any Materials of
          Environmental Concern, which noncompliance or liability could
          reasonably be expected to have a Material Adverse Effect, or (iii)
          any releases or threatened releases (including, without limitation,
          any releasing, spilling, leaking, pumping, pouring, emitting,
          emptying, discharging, injecting, escaping, leaching, disposing or
          dumping, on-site or off-site) of any Materials of Environmental
          Concern for which any of the Companies could be held liable, either
          in fact or by law, which releases could reasonably be expected to
          have a Material Adverse Effect; and

               (viii) Copies of such other information and data with respect
          to DIMAC Holdings or any of its Subsidiaries as from time to time may
          be reasonably requested by any Holder.

          (b) Each financial statement delivered pursuant to subsections
     (a)(i), (a)(ii) and (a)(iii) of this Section shall be in a form reasonably
     acceptable to each Purchaser and, in the case of financial statements
     delivered pursuant to subsections (a)(ii) and (a)(iii) of this Section ,
     shall be accompanied by a brief narrative description of business and
     financial trends and developments material to DIMAC Holdings and its
     Subsidiaries and significant transactions that have occurred in the
     appropriate period or periods covered thereby.

1.18 Pre-Emptive Rights

          (a) Right to Purchase New Equity Securities. DIMAC Holdings hereby
     grants to each TCW Entity the right to purchase, its Pro Rata Share of
     all New Equity Securities that DIMAC Holdings may, from time to time,
     propose to sell and issue after the date hereof at the price and on the
     terms on which DIMAC Holdings proposes to sell such New Equity Securities.
     The right to purchase New Equity Securities shall be subject to the
     following additional provisions of this Section.

          (b) Required Notices. In the event DIMAC Holdings proposes to
     undertake an issuance of New Equity Securities, it shall give each TCW
     Entity written notice, in accordance with the provisions of Section,
     of its intention, describing the type of New Equity Securities, the price,
     the number of shares and the general terms upon which DIMAC Holdings
     proposes to issue the


                                       16

<PAGE>

     same. Each TCW Entity shall have fifteen (15) days from the date of receipt
     of any such notice to agree to purchase any or all of such TCW Entity's Pro
     Rata Share of such New Equity Securities for the price and upon the general
     terms specified in the notice by giving written notice to DIMAC Holdings
     and stating therein the quantity of New Equity Securities to be purchased.

          (c) DIMAC Holding's Right to Sell. In the event the TCW Entities fail
     to exercise the right of first refusal as to all New Equity Securities
     offered within said fifteen (15) day period, DIMAC Holdings shall have
     ninety (90) days thereafter to sell or enter into an agreement (pursuant
     to which the sale of New Equity Securities covered thereby shall be closed,
     if at all, within twenty (20) days from the date of said agreement) to sell
     all such New Equity Securities respecting which the right to purchase
     provided in Section (a) was not exercised, at a price and upon terms no
     more favorable to the purchasers thereof than specified in DIMAC
     Holdings's notice. In the event DIMAC Holdings has not sold within said
     ninety (90) day period or entered into an agreement to sell all such New
     Equity Securities within said ninety (90) day period (or sold and issued
     all such New Equity Securities in accordance with the foregoing within
     twenty (20) days from the date of said agreement), DIMAC Holdings shall
     not thereafter issue or sell any New Equity Securities, without first
     offering such securities to the TCW Entities in the manner provided above.

          (d) Expiration of Right. The rights provided under this Section shall
     not apply to a Public Offering Event and shall expire on the effective date
     of a registration statement filed with the SEC in connection with a Public
     Offering Event (provided, that such right shall be reinstated if such
     Public Offering Event is not consummated pursuant to such registration
     statement).

          (e) Certain Adjustments. In the event of any increase or decrease in
     the number of outstanding shares of Common Stock of DIMAC Holdings
     resulting from any recapitalization, payment of a Common Stock dividend,
     stock split, combination of shares, or any other increase or decrease in
     the number of such outstanding shares effected without DIMAC Holdings's
     receipt of consideration therefor, any maximum, minimum, or threshold
     number of shares of Common Stock referred to herein shall be
     proportionately adjusted to reflect such increase or decrease and any
     additional securities issued with respect to the Common Stock of DIMAC
     Holdings shall become subject to the terms and conditions of this
     Agreement. The provisions of this Agreement shall apply to the full extent
     set forth herein with respect to any and all shares of capital stock of
     DIMAC Holdings or any successor or assign of DIMAC Holdings (whether by
     merger, consolidation, sale of assets or otherwise) which may be issued in
     respect of, in exchange for, or in substitution for the Shares, the Warrant
     Shares or other shares of Common Stock of DIMAC Holdings, by combination,
     recapitalization, reclassification, merger, consolidation or otherwise.
     In the event of any change in the capitalization of DIMAC Holdings, as a
     result of any stock split, stock dividend or stock combination or
     otherwise, the provisions of this Section shall be appropriately
adjusted.w

           (f) Definitions. As used in this Section , the following terms shall
     have the meanings set forth below:


                                       17

<PAGE>

          (i) "Common Stock" shall include all such other securities and shall
          include all shares of Common Stock or other securities issuable upon
          exercise of the Warrants.

          (ii) "New Equity Securities" shall mean any capital stock (including
          common stock or preferred stock) of DIMAC Holdings whether now
          authorized or not, and rights, options or warrants to purchase capital
          stock, and securities of any type whatsoever that are, or may become,
          convertible into or exchangeable or exercisable for capital stock;
          provided, however, that the term New Equity Securities shall not
          include (i) securities issued in connection with the acquisition of
          another Person by DIMAC Holdings by merger, purchase of substantially
          all of the assets or other reorganization whereby DIMAC Holdings
          acquires more than fifty percent (50%) of the voting power or assets
          of such Person; (ii) Common Stock (including options to purchase
          Common Stock and shares of Common Stock issued upon exercise thereof)
          issued to employees or directors of DIMAC Holdings pursuant to plans
          or agreements approved by the Board of Directors of DIMAC Holdings;
          (iii) securities issued pursuant to any stock dividend, stock split,
          combination or other reclassification by DIMAC Holdings of any of its
          capital stock; (iv) securities issued upon exercise of the Warrants;
          or (v) any securities issued to any Person other than any of the MDC
          Entities.

          (iii) "Public Offering Event" means the closing of a public offering
          of Common Stock pursuant to a registration statement under the
          Securities Act (other than a registration statement on Form S-4 or S-8
          or any successor form(s)), after which at least twenty-five percent
          (25%) of the outstanding shares of Common Stock is publicly held and
          such Common Stock is listed or admitted to trading on a national
          securities exchange or quoted on the NASDAQ National Market.

          (iv) A TCW Entity's "Pro Rata Share" shall be equal to a fraction (i)
          the numerator of which is the number of shares of Common Stock held by
          such TCW Entity (including those issuable upon exercise of all
          outstanding Warrants) on the date of DIMAC Holdings's written notice
          pursuant to Section (b); and (ii) the denominator of which is the
          number of shares of Common Stock outstanding (on a fully diluted basis
          assuming exercise of all outstanding options and Warrants) on such
          date.

          (v) "TCW Entities" means Trust Company of the West and its Affiliates
          and any of the Purchasers and their Affiliates and any Person to whom
          any shares of Common Stock or Warrants that were held by any of the
          Purchasers, may be transferred in accordance with the terms of the
          Stockholders' Agreement.

1.19.   Other Covenants

     DIMAC Holdings further covenants and agrees:

     (a) to not, and will ensure that no affiliate (as defined in Rule 501(b) of
     the Securities Act) of DIMAC Holdings will, sell, offer for sale or solicit
     offers to buy or otherwise negotiate in respect of any security (as defined
     in the Securities Act) that would be integrated with the sale


                                       18

<PAGE>

     of the Securities in a manner that would require the registration under the
     Securities Act of the sale to the Purchasers of the Securities;

     (b) for so long as any of the Securities remain outstanding and during any
     period in which DIMAC Holding is not subject to Section 13 or 15(d) of the
     Exchange Act, to make available to any beneficial owner of Securities and
     to any prospective purchaser thereof from such beneficial owner, the
     information required by Rule 144A(d)(4) under the Securities Act;

     (c) to comply with all of its agreements in the Indenture, the Notes, the
     Notes Registration Rights Agreement, the Warrant Agreement, the Warrants,
     the Stockholders' Agreement and the other Documents;

     (d) to use its best efforts to cause the Notes, the Shares and the Warrant
     Shares to be designated PORTAL securities in accordance with the rules and
     regulations adopted by the NASD and to permit the Notes, the Shares and the
     Warrant Shares to be eligible for clearance and settlement through DTC;

     (e) To (i) advise the Purchasers promptly after obtaining knowledge (and,
     if requested by any of the Purchasers, confirm such advice in writing)
     of the issuance by any state securities commission of any stop order
     suspending the qualification or exemption from qualification of any of the
     Notes for offer or sale in any jurisdiction, or the initiation of any
     proceeding for such purpose by any state securities commission or other
     regulatory authority, (ii) use its commercially reasonable efforts to
     prevent the issuance of any stop order or order suspending the
     qualification or exemption from qualification of any of the Notes under any
     state securities or Blue Sky laws, and (iii) if at any time any state
     securities commission or other regulatory authority shall issue an order
     suspending the qualification or exemption from qualification of any of the
     Notes under any such laws, use its commercially reasonable efforts to
     obtain the withdrawal or lifting of such order at the earliest possible
     time;

     (f) to comply with the representation letter of DIMAC Holdings to DTC
     relating to the approval of the Notes by DTC for "book entry" transfer;

     (g) for so long as the Notes are outstanding, and regardless of whether
     required to do so by the rules and regulations of the SEC, (1) to furnish
     to the Trustee and deliver or cause to be delivered to the Holders of the
     Notes and the Purchasers (i) all quarterly and annual financial information
     that would be required to be contained in a filing with the SEC on Forms
     10-Q and 10-K if DIMAC Holdings were required to file such Forms, including
     for each a "Management's Discussion and Analysis of Financial Condition and
     Results of Operations" and, with respect to the annual information only, a
     report thereon by DIMAC Holdings' independent certified public accountants
     and (ii) all reports that would be required to be filed with the SEC on
     Form 8-K if DIMAC Holdings were required to file such reports and (2) from
     and after the time the Exchange Offer Registration Statement or the Shelf
     Registration Statement (or such other registration statement with respect
     to the Notes) is filed with the SEC, to file such information with the SEC
     so long as the SEC will accept such filings; and


                                       19

<PAGE>

     (h) not to enter into any agreement that would preclude the exercise of the
     Warrants for the Warrant Shares, except in accordance with the terms of the
     Warrant Agreement and the Warrants.

   SECTION 2.  CLOSING CONDITIONS

     The obligations of each Purchaser to purchase and pay for the Securities to
be delivered to such Purchaser at the Closing shall be subject to the
satisfaction of each of the following conditions on or before the Closing Date:

2.1   Delivery of Documents


     DIMAC Holdings shall have delivered to each Purchaser, in form and
substance satisfactory to such Purchaser, the following:

     (a) The Notes being purchased by such Purchaser, duly executed by DIMAC
     Holdings, in the aggregate principal amount set forth below such
     Purchaser's name on Schedule 1.1 hereto, certificates representing the
     number of Shares being purchased by such Purchaser as set forth below such
     Purchaser's name on Schedule 1.1 hereto and the Warrants being purchased by
     such Purchaser, representing the number of Warrants set forth below such
     Purchaser's name on Schedule 1.1 hereto.

     (b) Duly executed original counterparts of this Agreement, the Indenture,
     the Notes, the Notes Registration Rights Agreement, the Warrant Agreement,
     the Warrants, the Stockholders' Agreement and the other Documents.

     (c) The following legal opinions:

          (i) An legal opinion, dated the Closing Date and addressed to the
          Purchasers, from White & Case LLP, counsel for DIMAC Holdings and
          DIMAC Operating, as to the matters set forth on Annex E.

          (ii) A reliance letter from White & Case LLP, counsel for DIMAC
          Holdings and DIMAC Operating, authorizing the Purchasers to rely on
          each of the legal opinions of such firm rendered in connection with
          the Senior Credit Agreement and the DIMAC Operating Notes Purchase
          Agreement, together with copies of such opinions.

          (iii) A legal opinion, dated the Closing Date and addressed to the
          Purchasers, from Skadden, Arps, Slate, Meagher & Flom LLP, counsel for
          the Purchasers.

          (iv) Such other legal opinions covering matters incidental to the
          transactions contemplated by this Agreement and the other Documents as
          any Purchaser may reasonably request.

          In rendering such opinions described in this subsection (c), each
          counsel may rely as to


                                       20

<PAGE>

     factual matters upon certificates or other documents furnished by officers
     and directors of the Companies (copies of which shall be delivered to such
     Purchaser) and by government officials, and upon such other documents as
     such counsel deem appropriate as a basis for their opinion. Such counsel
     shall opine, as applicable, as to the Federal laws of the United States,
     the General Corporation Law of the State of Delaware, the laws of the
     States of New York and the laws of the state or states of incorporation of
     the Companies, if other than Delaware or New York.

     (d) Resolutions of the Board of Directors of DIMAC Operating, certified by
     the Secretary or Assistant Secretary of DIMAC Operating, to be duly adopted
     and in full force and effect on such date, authorizing (i) the execution,
     delivery and performance of this Agreement and the other Documents to which
     DIMAC Operating is a party and the consummation of the transactions
     contemplated hereby and thereby and (ii) specific officers of DIMAC
     Operating to execute and deliver this Agreement and any other Documents to
     which DIMAC Operating is a party.

     (e) Resolutions of the Board of Directors of DIMAC Holdings, certified by
     the Secretary or Assistant Secretary of DIMAC Holdings, to be duly adopted
     and in full force and effect on such date, authorizing (i) the execution,
     delivery and performance of this Agreement and the other Documents to which
     DIMAC Holdings is a party and the consummation of the transactions
     contemplated hereby and thereby, (ii) the issuance of the Notes, the PIK
     Notes, the Shares, the Warrants and the Warrant Shares pursuant to this
     Agreement and (iii) specific officers of DIMAC Holdings to execute and
     deliver this Agreement and any other Documents to which DIMAC Holdings is a
     party.

     (f) Certificates of the Chief Executive Officer and Chief Financial Officer
     of each of DIMAC Holdings and DIMAC Operating, dated the Closing Date,
     certifying that (i) all of the conditions set forth in Sections , , , , and
     are satisfied on and as of such date and specifying as to each such
     condition the satisfaction thereof, (ii) all of the representations and
     warranties of DIMAC Operating and DIMAC Holdings, as the case may be,
     contained or incorporated by reference herein or in any of the other
     Documents are true and correct on and as of such date as though made on and
     as of such date (unless stated to relate to another date) and on and as of
     the Closing Date as though made on and as of such date (and after giving
     effect to the transactions contemplated by this Agreement and the other
     Documents), and (iii) as to such other matters as such Purchaser may
     reasonably request.

     (g) A certificate in form, scope and substance reasonably satisfactory to
     the Purchasers, from the Chief Financial Officer of each of DIMAC Holdings
     and DIMAC Operating, dated the Closing Date, to the effect that at the
     Closing Date,(and after giving effect to the transactions contemplated
     hereby (including without limitation, the issuance of the Securities and
     the application of the proceeds therefrom)), each of the Companies is
     Solvent.

     (h) Audited consolidated financial statements of the Companies (as
     described in the first sentence of Section (b)) for the fiscal years
     ended on December 31, 1997, 1996 and 1995 and unaudited consolidated
     financial statements of each of the Companies for the six-month periods
     ended June 30, 1998 and 1997, in each case together with a certificate
     of the Chief Financial


                                       21

<PAGE>

     Officer of such Company to the effect that they were prepared in accordance
     with GAAP and fairly present the consolidated financial position,
     stockholders' equity and income of such Company. The audited financial
     statements referred to above shall be delivered together with a report
     thereon by the applicable Company's independent accountants, which report
     shall be unqualified, shall express no doubts about the ability of such
     Company and each of its Subsidiaries to continue as a going concern, and
     shall state that such consolidated financial statements fairly present the
     consolidated financial position of such Company and each of its
     Subsidiaries as of the dates indicated and the results of their operations
     and their cash flows for the periods indicated in conformity with GAAP
     applied on a basis consistent with prior years (except as otherwise
     disclosed in such financial statements) and that the examination by such
     accountants in connection with such consolidated financial statements has
     been made in accordance with United States of America generally accepted
     auditing standards.

     (i) Governmental certificates, dated the most recent practicable date
     prior to the Closing Date, showing that each of the Companies is
     organized, existing and in good standing in the jurisdiction of its
     incorporation and is qualified as a foreign corporation and in good
     standing in all other or transacts business, jurisdictions in which
     it has executive offices except where the failure to be so qualified
     could not reasonably be expected to have a Material Adverse Effect.

     (j) Copies of each consent, license and approval required in connection
     with the execution, delivery and performance by each of the Companies of
     this Agreement and the other Documents and the consummation of the
     transactions contemplated hereby and thereby.

     (k) Copies of the Charter Documents of each of the Companies, certified as
     of a recent date by the Secretaries of State of the relevant state of
     incorporation and certified by the Secretary or Assistant Secretary of each
     Company, as true and correct as of the Closing Date.

     (l) Certificates of the Secretary or an Assistant Secretary of each of the
     Companies as to the incumbency and signatures of the officers or
     representatives of such Company executing this Agreement, the Indenture,
     the Notes, the Notes Registration Rights Agreement, the Warrant Agreement,
     the Warrants, the Stockholders' Agreement and the other Documents and any
     other certificate or other document to be delivered pursuant hereto or
     thereto, together with evidence of the incumbency of such Secretary or
     Assistant Secretary.

     (m) True and correct copies of the Senior Credit Agreement, the DIMAC
     Operating Indenture, the DIMAC Operating Notes Purchase Agreement and all
     amendments thereto.

     (n) Such additional information and materials as any Purchaser may
     reasonably request, including, without limitation, copies of any debt
     agreements, security agreements and other contracts to which any of the
     Companies is a party.


                                       22

<PAGE>

2.2   Legal Investment; Purchase Permitted by Applicable Laws

     Each Purchaser's acquisition of the Securities (a) shall not be prohibited
by any applicable law or governmental regulation, release, interpretation or
opinion (including, without limitation, Regulations T, U and X of the Board of
Governors of the Federal Reserve System), (b) shall constitute a legal
investment as of the Closing Date under the laws and regulations and orders of
each jurisdiction to which such Purchaser may be subject (without resort to any
"basket" or "leeway" provision), and (c) shall not subject such Purchaser to any
penalty or, in its reasonable judgment, other onerous condition in or pursuant
to any such law, regulation or order; and such Purchaser shall have received
such certificates or other evidence as such Purchaser may reasonably request to
establish compliance with this condition.

2.3   Payment of Fees

     DIMAC Holdings shall have delivered to each of the Purchasers or to such
other persons as such Purchaser shall direct on Schedule 1.1 hereto, at the
Closing, by intra-bank or Federal funds bank wire transfer of same day funds,
payment for such Purchaser's fee of such percent of the aggregate purchase price
of the Notes and the Warrants being purchased by such Purchaser as is set forth
on Schedule 1.1 hereto.

2.4   Compliance with Agreements

     Each of the Companies shall have performed and complied in all material
respects with all agreements, covenants and conditions contained in this
Agreement, in the Indenture, in the Notes, in the Notes Registration Rights
Agreement, in the Warrant Agreement, in the Warrants, in the Stockholders'
Agreement in the Senior Credit Agreement, in the DIMAC Operating Indenture, in
the DIMAC Operating Notes Purchase Agreement and in any of the other Documents
and in any other document contemplated hereby or thereby, which are required to
be performed or complied with by such Company on or before the Closing Date.

2.5   Completion of Other Transactions

     Simultaneously with or prior to the sale to each Purchaser of the
Securities to be purchased by such Purchaser:

     (a) Each of the Documents shall have been executed and delivered by each
     of the parties thereto (other than such Purchaser) in form and substance
     satisfactory to the Purchasers, and such parties shall have consummated the
     transactions contemplated thereby in accordance with all applicable laws
     (including without limitation, the Securities Act, all applicable state
     securities laws and all related rules and regulations under such statutes
     and other laws).

     (b) Each of the Senior Credit Agreement, the DIMAC Operating Indenture and
     the DIMAC Operating Notes Purchase Agreement shall have been executed and
     delivered by each of the parties thereto in form and substance satisfactory
     to the Purchasers, and such parties shall


                                       23

<PAGE>

     have consummated the transactions contemplated thereby in accordance with
     all applicable laws (including without limitation, the Securities Act, all
     applicable state securities laws and all related rules and regulations
     under such statutes and other laws).

     (c) DIMAC Operating shall have received (i) at least $45,000,000 of
     additional term loans pursuant to the Senior Credit Agreement and (ii)
     gross proceeds of at least $97,233,000 from the issuance and sale by it of
     the DIMAC Operating Notes.

     (d) DIMAC Holdings shall have received at least $10,000,000 from the
     issuance and sale by it of shares of its Common Stock.

     (e) All of the indebtedness under the Credit Agreement dated as of June 28,
     1996 by and among AmeriComm Direct Marketing and Heller Financial, Inc. and
     the other lenders party thereto, as lenders, and Heller Financial, Inc. as
     agent, shall have been repaid, and such credit agreement shall have been
     permanently terminated.

     (f) All of the promissory notes issued under the AmeriComm Direct
     Marketing Indenture shall have been repurchased by AmeriComm Direct
     Marketing.

     (g) All of the other Purchasers listed in the signature pages hereof shall
     have consummated their purchase of Securities pursuant to this Agreement.

     (h) DIMAC Holdings or any of its Subsidiaries shall have purchased all of
     the issued and outstanding AmeriComm Notes from the holders thereof at a
     purchase price equal to 106.25% of the aggregate principal amount thereof
     plus accrued and unpaid interest thereon to the purchase date.

2.6   Truth of Representations and Warranties

     Unless stated to relate to another date, all of the representations
and warranties of each of the Companies contained or incorporated by reference
herein or in any of the other Documents shall be true and correct in all
material respects (except that such phrase "in all material respects" shall be
disregarded to the extent that any such representation and warranty is qualified
by "material," "Material Adverse Effect" or any similar terms or by any phrase
using any of such terms) on and as of the Closing Date, both before and after
giving effect to the other transactions contemplated hereby and by the other
Documents.

2.7   Proceedings Satisfactory

     All proceedings taken in connection with the sale of the Securities,
the transactions contemplated hereby, and all documents and papers relating
thereto, shall be reasonably satisfactory to such Purchaser. Such Purchaser and
its counsel shall have received copies of such documents and papers as they may
reasonably request in connection therewith, or as a basis for the Closing
opinions, all in form and substance satisfactory to such Purchaser.


                                       24

<PAGE>

2.8   Consents and Permits

     Each of the Companies shall have received all consents, permits,
approvals and authorizations and sent or made all notices, filings,
registrations and qualifications as may be required pursuant to any law,
statute, regulation or rule (Federal, state, local or foreign) or pursuant to
any other agreement, order or decree to which any of them is a party or to which
any of them is subject, in connection with the transactions to be consummated on
or prior to the Closing Date as contemplated by this Agreement or any of the
other Documents.

2.9   No Material Adverse Effect

     Subsequent to December 31, 1997: (A) none of the Companies shall
have suffered any adverse change in its properties, business, operations,
assets, condition (financial or otherwise) or prospects which could reasonably
be expected to result in a Material Adverse Effect; and (B) (i) except as
described in the Offering Circular, there shall not have been any material
change in the capital stock or long-term debt, or material increase in
short-term debt, of any of the Companies and (ii) none of the Companies shall
have incurred any liability or obligation, direct or contingent, that is
material to such Company, is required to be disclosed on a balance sheet in
accordance with GAAP and is not disclosed on the latest balance sheet previously
provided to the Purchasers.

2.10   No Material Judgment or Order

     There shall not be on the Closing Date any judgment or order of a
court of competent jurisdiction or any ruling of any agency of the Federal,
state or local government that, in the reasonable judgment of any Purchaser or
its counsel, would prohibit the sale or issuance of the Securities hereunder or
subject DIMAC Holdings to any material penalty if the Securities were to be
issued and sold hereunder.

     SECTION 3. REPRESENTATIONS AND WARRANTIES OF DIMAC OPERATING AND DIMAC
HOLDINGS

     Each of DIMAC Holdings and DIMAC Operating represents and warrants, jointly
and severally, on the date hereof and as of the Closing, as follows:


                                       25

<PAGE>

3.1   Authorization; Capitalization

     Each of the Companies has taken all actions necessary to authorize it (i)
to execute, deliver and perform all of its obligations under each of the
Documents to which it is a party, and (ii) to consummate the transactions
contemplated thereby. Without limiting the generality of the preceding sentence,
DIMAC Holdings has taken all actions necessary to authorize it to issue and
perform all of its obligations under the Notes, the Shares, the Warrants and the
Warrant Shares. Each of the Documents to which any of the Companies is a party
is a legally valid and binding obligation of such Company, enforceable against
it in accordance with its respective terms, except for (a) the effect thereon of
bankruptcy, insolvency, reorganization, moratorium and other similar laws
relating to or affecting the rights of creditors generally and (b) limitations
imposed by equitable principles upon the specific enforceability of any of the
remedies, covenants or other provisions thereof and upon the availability of
injunctive relief or other equitable remedies.

     As of the date hereof, DIMAC Operating and the entities identified on
Schedule (a) are the only direct or indirect Subsidiaries of DIMAC Holdings. The
total authorized Capital Stock of DIMAC Holdings consists of (a) 2,200,000
shares of Common Stock, of which 1,100,000 shares, were issued and outstanding
as of the date hereof. All outstanding options and other rights to acquire
shares of Capital Stock of DIMAC Holdings are as set forth on Schedule (b). The
total authorized Capital Stock of DIMAC Operating consists of 100 shares of
common stock, all of which were issued and outstanding on the date hereof. DIMAC
Holdings owns 100% of the outstanding Equity Interests or other securities
evidencing equity ownership of DIMAC Operating. Except for 100 shares of common
stock of DIMAC Operating, DIMAC Holdings does not own any Equity Interest in, or
any other securities of, any Person. As of the date hereof, DIMAC Operating does
not own any Equity Interest in, or any other securities of, any Person, other
than the Equity Interests identified on Schedule (a). DIMAC Operating directly
or indirectly owns 100% of the outstanding Equity Interests or other securities
evidencing equity ownership of the entities identified on Schedule (a), in each
case free and clear of any Lien. All of the outstanding Equity Interests of each
of the Companies and their Subsidiaries have been duly authorized and validly
issued, are fully paid and nonassessable and were not issued in violation of,
and are not subject to, any preemptive or similar rights.

     On the Closing Date, the Securities will be duly authorized and validly
issued, will be fully paid and nonassessable and will not have been issued in
violation of, nor will they be subject to, any preemptive or similar rights.
Except as set forth on Schedule (b), on the Closing Date, there are no
outstanding (i) securities convertible into or exchangeable for any Equity
Interests of any of the Companies, (ii) options, warrants or other rights to
purchase or subscribe to Equity Interests of any of the Companies or securities
convertible into or exchangeable for Equity Interests of any of the Companies,
(iii) contracts, commitments, agreements, understandings, arrangements, calls or
claims of any kind relating to the issuance of any Equity Interests of any of
the Companies, any such convertible or exchangeable securities or any such
options, warrants or rights or (iv) voting trusts, agreements, contracts,
commitments, understandings or arrangements with respect to the voting of any of
the Equity Interests of any of the Companies.

     Except for the Notes Registration Rights Agreement and the Stockholders'
Agreement, DIMAC


                                       26

<PAGE>

Holdings has not entered into an agreement to register its securities under the
Securities Act. Except for this Agreement, DIMAC Holdings has not entered into
any agreement to issue, purchase or sell any of its securities.

     There are no securities of DIMAC Holdings registered under the Exchange Act
or listed on a national securities exchange registered under Section 6 of the
Exchange Act or quoted in a United States automated inter-dealer quotation
system.

3.2   No Violation or Conflict; No Default


     (a) Neither the execution, delivery or performance of this Agreement, the
     Indenture, the Securities, the Notes Registration Rights Agreement, the
     Warrant Agreement, the Stockholders' Agreement, the Senior Credit
     Agreement, the DIMAC Operating Notes, the DIMAC Operating Indenture, the
     DIMAC Operating Notes Purchase Agreement or any of the other Documents by
     any of the Companies, nor the compliance with their respective obligations
     hereunder or thereunder, nor the consummation of the transactions
     contemplated hereby and thereby, nor the issuance, sale or delivery of the
     Securities will:

          (i) violate any provision of the Charter Documents of any of the
          Companies;

          (ii) violate any statute, law, rule or regulation or any judgment,
          decree, order, regulation or rule of any court or governmental
          authority or body to which any of the Companies or any of their
          respective properties may be subject;

          (iii) permit or cause the acceleration of the maturity of any debt or
          obligation of any of the Companies; or

          (iv) violate, or be in conflict with, or constitute a default under,
          or permit the termination of, or require the consent of any Person
          under, or result in the creation or imposition of any Lien (other
          than Permitted Liens (as defined in the Indenture)) upon any property
          of any of the Companies under, any mortgage, indenture, loan
          agreement, note, debenture, agreement for borrowed money or any other
          agreement to which any of the Companies is a party or by which any
          of the Companies (or their respective properties) may be bound,
          other than such violations, conflicts, defaults, terminations and
          Liens, or such failures to obtain consents, which could not reasonably
          be expected to result in a Material Adverse Effect.

     (b)  None of the Companies is in default (without giving effect to any
     grace or cure period or notice requirement) under any agreement for
     borrowed money or under any agreement pursuant to which any of its
     securities were sold.

3.3   Use of Proceeds

     All of the net proceeds from the sale of the Securities hereunder
will be used to make a capital contribution to DIMAC Operating.


                                       27

<PAGE>


3.4   No Material Adverse Change; Financial Statements


          (a) No Material Adverse Change. Since December 31, 1997, none of the
          Companies has suffered any material adverse change in their
          properties, business, operations, assets, condition (financial or
          otherwise) or prospects which could reasonably be expected to result
          in a Material Adverse Effect.

          (b) Financial Statements. DIMAC Holdings and DIMAC Operating have
          previously provided to you (i) the audited consolidated balance sheet
          of DIMAC Marketing and its Subsidiaries as of December 31, 1997 and
          the related audited consolidated statements of income, changes in
          stockholders' equity and cash flows for the eight-month period ended
          August 31, 1997 and the four-month period ended December 31, 1997,
          (ii) the audited consolidated balance sheet of DIMAC Marketing and its
          Subsidiaries as of December 31, 1996 and the related audited
          consolidated statements of income, changes in stockholders' equity and
          cash flows for the eleven- month period ended December 31, 1996, (iii)
          the audited consolidated balance sheet of DIMAC Marketing and its
          Subsidiaries as of December 31, 1995 and the related audited
          consolidated statements of income, changes in stockholders' equity and
          cash flows for the fiscal year ended December 31, 1995, (iv) the
          audited consolidated balance sheets of AmeriComm and its Subsidiary as
          of December 31, 1997, 1996 and 1995 and the related audited
          consolidated statements of income, changes in stockholders' equity and
          cash flows for the fiscal years ended December 31, 1997, 1996 and
          1995, (v) a consolidated balance sheet for DIMAC Marketing and its
          Subsidiaries as of June 26, 1998 and June 30, 1997 and related
          statements of income, changes in stockholders' equity and cash flows
          for the six-month periods ended June 26, 1998 and June 30, 1997 and
          (vi) a consolidated balance sheet for AmeriComm and its Subsidiary as
          of June 26, 1998 and June 30, 1997 and related statements of income,
          changes in stockholders' equity and cash flows for the six-month
          periods ended June 26, 1998 and June 30, 1997. Such financial
          statements present fairly the consolidated financial position, results
          of operations, stockholders' equity and cash flows of DIMAC Marketing
          and AmeriComm at the respective dates or for the respective periods to
          which they apply. Except as disclosed therein, such statements and
          related notes have been prepared in accordance with GAAP consistently
          applied throughout the periods involved. All financial statements
          concerning DIMAC Holdings and its Subsidiaries that will hereafter be
          furnished by DIMAC Holdings and its Subsidiaries to the Purchasers or
          any Holder pursuant to this Agreement will be prepared in accordance
          with GAAP consistently applied (except as disclosed therein) and will
          present fairly in all material respects the financial condition of the
          corporations covered thereby as at the dates thereof and the results
          of their operations for the periods then ended.

          (c)  Pro Forma Balance Sheets. The Pro Forma Balance Sheets were
          prepared by DIMAC Holdings in accordance with GAAP, with only such pro
          forma adjustments thereto as would be required to present fairly in
          all material respects the information contained therein.


                                       28

<PAGE>

          (d) Projections. True and complete copies of (i) projections of the
          consolidated revenues, earnings before depreciation, interest and
          taxes, operating margins, fixed charges, net income and capital
          expenditures of DIMAC Holdings and its Subsidiaries for each of the
          fiscal years ending December 31, 1998, 1999, 2000, 2001, 2002, 2003,
          2004, 2005 and 2006, prepared by senior management of DIMAC Holdings
          assuming the consummation of the transactions contemplated hereby and
          the other Documents (the "Projections") and (ii) the assumptions and
          supplemental data used in preparing the Projections (collectively, the
          "Supplemental Data") have been delivered by DIMAC Holdings to the
          Purchasers. The Projections were prepared on the basis of the
          Supplemental Data which represent a reasonable basis for such
          preparation. The Projections and the Supplemental Data reflect the
          best currently available estimates and judgment of DIMAC Holdings's
          senior management as to the expected future financial performance of
          DIMAC Holdings and its Subsidiaries, provided that it is understood
          that there can be no assurances that suitable acquisition candidates
          can be found as shown in the acquisition model of the Projections.

3.5  Full Disclosure

     Neither this Agreement (including without limitation the
representations and warranties incorporated herein by reference), the financial
statements referred to in Section , any Document, nor any other document,
certificate or written statement furnished by or on behalf of any of the
Companies to any Purchaser in connection with the negotiation and sale of the
Securities, when taken as a whole, contains any untrue statement of a material
fact or omits or will omit to state a material fact necessary to make the
statements contained herein or therein not misleading in light of the
circumstances under which they were made. There is no material fact known to any
of the Companies that has had or could reasonably be expected to have a Material
Adverse Effect and that has not been disclosed herein or in such other
documents, certificates and written statements furnished to the Purchasers for
use in connection with the transactions contemplated hereby.


                                       29

<PAGE>

3.6   Third Party Consents

     Neither the nature of any of the Companies nor of any of their
businesses or properties, nor any relationship between any of the Companies and
any other Person, nor any circumstance in connection with the offer, issuance,
sale or delivery of the Securities at the Closing nor the performance by any of
the Companies of their other obligations hereunder or under, or the consummation
of the transactions contemplated hereby or by the Indenture, the Securities, the
Notes Registration Rights Agreement, the Warrant Agreement, the Stockholders'
Agreement or any other Document, as the case may be, is such as to require a
consent, approval or authorization of, or notice to, or filing, registration or
qualification with, any governmental authority or other Person on the part of
any of the Companies as a condition to the execution and delivery of this
Agreement, the Securities, the Notes Registration Rights Agreement, the Warrant
Agreement, the Stockholders' Agreement or any of the other Documents or the
offer, issuance, sale or delivery of the Securities at the Closing other than
such consents, approvals, authorizations, notices, filings, registrations or
qualifications which shall have been made or obtained on or prior to the Closing
Date and such filings under Federal and state securities laws which are
permitted to be made after the Closing Date and which DIMAC Holdings hereby
agrees to file within the time period prescribed by applicable law.

3.7   No Violation of Regulations of Board of Governors of Federal Reserve
      System

   None of the transactions contemplated by this Agreement (including,
without limitation, the use of the proceeds from the sale of the Securities)
will violate or result in a violation of Section 7 of the Exchange Act or any
regulation issued pursuant thereto, including, without limitation, Regulations
T, U and X of the Board of Governors of the Federal Reserve System.

3.8   Private Offering

     Assuming the truth and correctness of the representations and
warranties set forth in Section 4, the sale of the Securities hereunder is
exempt from the registration and prospectus delivery requirements of the
Securities Act. In the case of each offer or sale of the Securities, no form of
general solicitation or general advertising was used by any of the Companies or
their respective representatives, including, but not limited to, advertisements,
articles, notices or other communications published in any newspaper, magazine
or similar medium or broadcast over television or radio, or any seminar or
meeting whose attendees have been invited by any general solicitation or general
advertising.

     The Purchasers are the sole purchasers of the Securities. No securities
have been issued and sold by any of the Companies within the six-month period
immediately prior to the date hereof. DIMAC Holdings agrees that it will not,
nor will anyone acting on its behalf, offer or sell the Securities, or any
portion of them, if such offer or sale might bring the issuance and sale of the
Securities to any Purchaser hereunder within the provisions of Section 5 of the
Securities Act nor offer any similar securities for issuance or sale to, or
solicit any offer to acquire any of the same from, or otherwise approach or
negotiate with respect thereto with, anyone if the sale of the Securities and
any such securities could be integrated as a single offering for the purposes of
the Securities Act, including


                                       30

<PAGE>

without limitation Regulation D thereunder.

3.9   Governmental Regulations

     DIMAC Holdings is not subject to regulation under the Investment Company
Act of 1940, as amended, the Public Utility Holding Company Act of 1935, as
amended, the Federal Power Act, the Interstate Commerce Act, the Commodity
Exchange Act or to any Federal or state statute or regulation limiting its
ability to consummate the transactions contemplated hereby and by the other
Documents.

3.10   Brokers

     None of the Companies has dealt with any broker, finder, commission agent
or other such intermediary in connection with the sale of the Securities and the
transactions contemplated by this Agreement and the other Documents, other than
McCown De Leeuw & Co., and none of the Companies is under any obligation to pay
any broker's or finder's fee or commission or similar payment in connection with
such transactions (other than $9,900,000 paid to MDC Management Company IV,
LLC).

     Each of DIMAC Holdings and DIMAC Operating agrees, jointly and severally,
to indemnify and hold the Holders harmless from and against any and all actions,
suits, claims, costs, expenses, losses, liabilities and/or obligations in
connection with or relating to any broker's or finder's fees or commission or
similar payment in connection with such transactions, except with respect to
such fees or commissions incurred by any Purchaser for its account, so long as
DIMAC Holdings or DIMAC Operating receives notice of any such action, suit,
claim, etc., reasonably promptly after the Holders become aware thereof;
provided that the failure to give such notice as provided in this sentence shall
not relieve DIMAC Holdings or DIMAC Operating of its obligations under this
sentence except to the extent, and only to the extent, that DIMAC Holdings or
DIMAC Operating is materially prejudiced by such failure to give notice (as
determined by a court of competent jurisdiction in a final nonappealable
judgment).

3.11   Solvency

     Immediately prior to and after giving effect to the issuance of the
Securities and the execution, delivery and performance of this Agreement, the
other Documents and any instrument governing Indebtedness of any Company
incurred as of the Closing Date, each of the Companies is Solvent.

3.12   Representations and Warranties

     All representations and warranties (and the related schedules) of
each of the Companies contained in the Notes Registration Rights Agreement, the
Warrant Agreement, the Stockholders' Agreement, the Senior Credit Agreement, the
DIMAC Operating Notes Purchase Agreement or the other Documents, each in the
form as in effect on the date hereof without amendment or waiver, shall be
deemed to constitute representations and warranties of DIMAC Operating and DIMAC
Holdings under this Agreement with the same force and effect as the
representations and warranties expressly set forth herein. Such representations
and warranties are true and correct in all material respects (except that such
phrase "in all material respects" shall be disregarded to the extent that any
such representation


                                       31

<PAGE>

and warranty is qualified by "material," "Material Adverse Effect" or any
similar terms or by any phrase using any of such terms) on the date hereof and
will be true and correct in all material respects (except that such phrase "in
all material respects" shall be disregarded to the extent that any such
representation and warranty is qualified by "material," "Material Adverse
Effect" or any similar terms or by any phrase using any of such terms) as of the
Closing Date as if made at and as of such date, and are hereby incorporated by
reference herein as if made hereby by DIMAC Operating and DIMAC Holdings to the
Purchasers. For purposes of this Section , the definitions contained in the
Notes Registration Rights Agreement, the Senior Credit Agreement, the Warrant
Agreement, the Stockholders' Agreement, the Senior Credit Agreement, the DIMAC
Operating Notes Purchase Agreement and any other Documents (insofar as they
relate to the representations and warranties incorporated herein) are hereby
incorporated by reference herein and made a part hereof.

3.13   Litigation


     (a) There is no action, claim, suit, citation or proceeding (including,
     without limitation, an investigation or partial proceeding, such as a
     deposition), whether commenced, or to the knowledge of DIMAC Holdings or
     DIMAC Operating, threatened ("Proceedings") against or affecting any of the
     Companies or any of their properties or assets, except for such Proceedings
     that, if finally determined adversely to any of the Companies, could not
     reasonably be expected to have a Material Adverse Effect, and there is no
     Proceeding seeking to restrain, enjoin, prevent the consummation of or
     otherwise challenge this Agreement or any of the other Documents or the
     transactions contemplated hereby or thereby.

     (b) None of the Companies is subject to any judgment, order, decree,
     rule or regulation of any court, governmental authority or arbitration
     board or tribunal that has had a Material Adverse Effect or that could
     reasonably be expected to have a Material Adverse Effect.

3.14   Labor Relations

     None of the Companies, nor any Person for whom any Company is or may be
responsible by law or contract, is engaged in any unfair labor practice that
could reasonably be expected to have a Material Adverse Effect. There is (a) no
unfair labor practice charge or complaint pending or threatened against any of
the Companies, or any Person for whom any Company is or may be responsible by
law or contract, before the National Labor Relations Board or any corresponding
state, local or foreign agency, and no grievance or arbitration proceeding
arising out of or under any collective bargaining agreement is so pending or
threatened, (b) no strike, labor dispute, slowdown or stoppage pending or
threatened against any of the Companies, or any Person for whom any Company is
or may be responsible by law or contract, and (c) no union representation claim
or question existing with respect to the employees of any of the Companies, or
any Person for whom any Company is or may be responsible by law or contract, and
no union organizing activities taking place. None of the Companies, nor any
Person for whom any Company is or may be responsible by law or contract, is a
party to any collective bargaining agreement.


                                       32

<PAGE>

     Except such as could not, singly or in the aggregate, reasonably be
expected to result in a Material Adverse Effect, none of the Companies nor any
of their Subsidiaries has violated any applicable Federal, state, provincial or
foreign law relating to employment or employment practices or the terms and
conditions of employment, including, without limitation, discrimination in the
hiring, promotion or pay of employees, wages, hours of work, plant closings and
layoffs, collective bargaining, and occupational safety and health, or any
provisions of ERISA or the rules and regulations promulgated thereunder or any
other applicable law (whether foreign or domestic) relating to or governing the
operation or maintenance of any plan or arrangement falling within the
definition of an "employee benefit plan" (as such term is defined in Section 3
of ERISA) or any other employee benefit plan or arrangement.

3.15   Taxes

     All material Tax Returns required to be filed by any of the
Companies have been timely filed and such returns are true, complete and correct
in all material respects. All material Taxes due from any of the Companies that
are due and payable have been paid, other than those (i) being contested in good
faith and for which an adequate reserve or accrual has been established in
accordance with GAAP or (ii) those currently payable without penalty or interest
and for which an adequate reserve or accrual has been established in accordance
with GAAP. Neither DIMAC Operating nor DIMAC Holdings knows of any actual or
proposed material additional tax assessments against any of the Companies.

3.16   Environmental Matters

     Except as adequately described in the Offering Circular, or as could
not reasonably be expected to have a Material Adverse Effect:

     (a) each of the Companies, and any Person for whom any Company is or may
     be responsible by law or contract (which such Person is included in the
     definition of "Company" for purposes of this Section ), is in full
     compliance with all Environmental Laws, which compliance includes, but is
     not limited to, (1) compliance with all standards, schedules and timetables
     therein, (2) the possession of all permits, licenses, approvals and other
     authorizations required under the Environmental Laws or with respect to the
     operation of the Companies' or such Person's business, property and assets,
     and compliance with the terms and conditions thereof and (3) any Federal,
     state, local or foreign approvals required pursuant to any Environmental
     Laws that pertain or relate to the transactions contemplated by this
     Agreement;

     (b) none of the Companies has received any communication (written or
     oral), whether from a governmental authority, citizens group, employee or
     otherwise, that alleges that any of the Companies is not in full compliance
     with any Environmental Law, none of the Companies has any liability under
     any Environmental Law, and there are no past or present actions,
     activities, circumstances, conditions, events or incidents that may be
     expected to prevent or interfere with full compliance with applicable
     Environmental Laws in the future;

     (c) there is no Environmental Claim pending or threatened against any of
     the Companies;


                                       33

<PAGE>

     (d) there are no past or present actions, activities, circumstances,
     conditions, events or incidents, including, without limitation, the
     release, emission, discharge, presence or disposal of any Material of
     Environmental Concern, that could be expected to form the basis of any
     Environmental Claim against any of the Companies;

     (e) no real property or facility owned, used, operated, leased, managed or
     controlled by any of the Companies, or any predecessor in interest, is
     listed or proposed for listing on the National Priorities List or the
     Comprehensive Environmental Response, Compensation, and Liability
     Information System pursuant to the Comprehensive Environmental Response,
     Compensation, and Liability Act, as amended, or on any other state or local
     list established pursuant to any Environmental Law;

     (f) there have been no releases (including, without limitation, any past
     or present releasing, spilling, leaking, pumping, pouring, emitting,
     emptying, discharging, injecting, escaping, leaching, disposing or
     dumping, on-site or off-site) of Materials of Environmental Concern by
     any of the Companies, or any predecessor in interest, at, on, under, from
     or into any facility or real property owned, operated, leased, managed or
     controlled by any of the Companies, and none of the Companies has incurred
     or expects to incur liability for contamination at, on, under, from or
     into any on-site or off-site locations where any of the Companies have
     stored, disposed or arranged for the disposal of Materials of
     Environmental Concern;

     (g) no underground storage tank or other underground storage receptacle,
     or related piping, is located on a facility or property currently owned,
     operated, leased, managed or controlled by any of the Companies;

     (h) there is no asbestos contained in or forming part of any building,
     building component, structure or office space, and no polychlorinated
     biphenyls ("PCBs") or PCB-containing items are used or stored at any
     property, owned, operated, leased, managed or controlled, whether currently
     or in the past (for which such matters the Companies could be liable), by
     any of the Companies.

     "Environmental Claim" means any claim, action, cause of action,
investigation of which the Companies, including any of their employees, are
aware, or notice (written or oral) by any Person alleging potential liability
(including, without limitation, potential liability for investigatory costs,
cleanup costs, governmental response costs, natural resources damages, property
damages, personal injuries, or penalties) arising out of, based on or resulting
from (a) the presence, or release into the environment, of any Material of
Environmental Concern at any location, regardless of whether owned or operated
by any of the Companies, or (b) circumstances forming the basis of any
violation, or alleged violation, of any Environmental Law.

     "Environmental Laws" means all Federal, state, local and foreign laws and
regulations relating to pollution or protection of human health or the
environment (including, without limitation, ambient air, surface water, ground
water, land surface or subsurface strata), including, without limitation, laws
and regulations relating to emissions, discharges, releases or threatened
releases of Materials of


                                       34

<PAGE>

Environmental Concern, or otherwise relating to the manufacture,
processing, distribution, use, treatment, storage, disposal, transport or
handling of Materials of Environmental Concern.

     "Materials of Environmental Concern" means chemicals, pollutants,
contaminants, industrial, toxic or hazardous wastes, substances or constituents,
petroleum and petroleum products (or any by-product or constituent thereof),
asbestos or asbestos-containing materials, or PCBs.

3.17   ERISA

     Based upon the Purchasers' representation in Section , the execution and
delivery of this Agreement and the other Documents and the sale of the
Securities to be purchased by the Purchasers will not involve any non-exempt
"prohibited transaction." Except as set forth on Schedule hereto, none of the
Companies or any of their ERISA Affiliates is a "party in interest" or a
"disqualified person" with respect to any "employee benefit plan." No condition
exists or event or transaction has occurred in connection with any "employee
benefit plan" maintained or contributed to by any of the Companies or any of
their ERISA Affiliates (any such plan being herein referred to as a "Company
Plan") that has resulted or is reasonably likely to result in any of the
Companies or any such ERISA Affiliate incurring any liability, fine or penalty
except as could not reasonably be expected to have a Material Adverse Effect.
Except as set forth on Schedule 3.17, no Company Plan is subject to Title IV of
ERISA. There is no liability under Title IV of ERISA, whether actual or
contingent that could reasonably be expected to result in a Material Adverse
Effect. No amounts payable pursuant to any compensation or benefit plan, policy,
scheme or arrangement, or any other contract, arrangement or agreement will, in
connection with the transactions contemplated under this Agreement or the other
Documents, fail to be deductible for Federal income tax purposes by virtue of
Section 280G or 162(m) of the Code. The terms "employee benefit plan" and "party
in interest" shall have the meanings assigned to such terms in Section 3 of
ERISA, the term "disqualified person" shall have the meaning assigned to such
term in Section 4975 of the Code, the term "prohibited transaction" shall have
the meaning assigned to such term in Section 406(a) of ERISA and Section 4975 of
the Code, and the term "ERISA Affiliate" shall mean each person (as defined in
Section 3(9) of ERISA) which together with the Companies would be deemed to be a
"single employer" within the meaning of Sections 414(b) and (c) of the Code.

3.18   Intellectual Property

     The Companies own or possess adequate licenses or other rights to use all
trademarks, service marks, trade names, copyrights, and know-how necessary to
conduct the business now conducted by them as described in the Offering
Circular, and, none of the Companies has received any notice of infringement of
or conflict with (or knows of such infringement of or conflict with) asserted
rights of others with respect to trademarks, service marks, trade names,
copyrights, or know-how which, individually or in the aggregate, could
reasonably be expected to result in any Material Adverse Effect. The Companies
do not in the conduct of their business as now conducted, infringe or conflict
with any right of any third party, known to any of the Companies, where such
infringement or conflict could reasonably be expected to result in any Material
Adverse Effect.

3.19   Compliance with Laws


                                       35

<PAGE>


     Each of the Companies has obtained and has maintained in good
standing any licenses, permits, consents and authorizations required to be
obtained by it under all laws or regulations relating to its business
(collectively, the "Laws"), the absence of which (individually or in the
aggregate) could reasonably be expected to have a Material Adverse Effect, and
any such licenses, permits, consents and authorizations remain in full force and
effect, except as to any of the foregoing the absence of which (individually or
in the aggregate) could not reasonably be expected to have a Material Adverse
Effect. Each of the Companies is in compliance with the Laws except for such
noncompliance which, singly or in the aggregate, could not reasonably be
expected to have a Material Adverse Effect, and there is no pending or, to any
of the Companies' knowledge, threatened, action or proceeding against any of the
Companies under any of the Laws, other than any such actions or proceedings
which, individually or in the aggregate, if adversely determined, could not
reasonably be expected to have a Material Adverse Effect.

3.20   Survival of Representations and Warranties

     All of the Companies' representations and warranties hereunder and under
the Senior Credit Agreement, the Notes Registration Rights Agreement, the
Warrant Agreement, the Stockholders' Agreement and the other Documents shall
survive the execution and delivery of the same, any investigation by any
Purchaser and the issuance of the Securities.

     SECTION 4.  REPRESENTATIONS AND WARRANTIES OF EACH PURCHASER

     Each Purchaser (as to itself only) and each Account Manager (as to
the managed accounts of Purchasers) represents and warrants to DIMAC Operating
and DIMAC Holdings that:

4.1   Purchase for Own Account

     Such Purchaser or such Account Manager is purchasing the Securities
to be purchased by it solely for its own account (or in the case of Account
Managers, on behalf of managed accounts) and not as nominee or agent for any
other person (other than for such managed accounts, if applicable) and not with
a view to, or for offer or sale in connection with, any distribution thereof
(within the meaning of the Securities Act) that would be in violation of the
securities laws of the United States of America or any state thereof, without
prejudice, however, to its right at all times to sell or otherwise dispose of
all or any part of said Securities pursuant to a registration statement under
the Securities Act or pursuant to an exemption from the registration
requirements of the Securities Act, and subject, nevertheless, to the
disposition of its property being at all times within its control.


                                       36

<PAGE>

4.2   Accredited Investor

     Such Purchaser or such Account Manager is knowledgeable,
sophisticated and experienced in business and financial matters; it has
previously invested in securities similar to the Securities and it acknowledges
that the Securities have not been registered under the Securities Act and
understands that the Securities must be held indefinitely unless they are
subsequently registered under the Securities Act or such sale is permitted
pursuant to an available exemption from such registration requirement; it (or,
in the case of an Account Manager, the managed account on behalf of which the
Account Manager is acting) is able to bear the economic risk of its investment
in the Securities and is presently able to afford the complete loss of such
investment; it (or, in the case of an Account Manager, the managed account on
behalf of which the Account Manager is acting) is an "accredited investor" as
defined in Regulation D promulgated under the Securities Act; and it has been
afforded access to information about each of the Companies and their financial
condition and business sufficient to enable it to evaluate its investment in the
Securities.

4.3   Authorization

     Each Purchaser has taken all actions necessary to authorize it (or,
in the case of an Account Manager, such Account Manager is duly authorized by
the managed account for which it is acting) (i) to execute, deliver and perform
all of its obligations under this Agreement, (ii) to perform all of its
obligations under the Securities and (iii) to consummate the transactions
contemplated hereby and thereby. This Agreement is a legally valid and binding
obligation of each Purchaser enforceable against it in accordance with its
terms, except for (a) the effect thereon of bankruptcy, insolvency,
reorganization, moratorium and other similar laws relating to or affecting the
rights of creditors generally and (b) limitations imposed by Federal or state
law or equitable principles upon the specific enforceability of any of the
remedies, covenants or other provisions thereof and upon the availability of
injunctive relief or other equitable remedies.

4.4   Securities Restricted

     Each Purchaser acknowledges that the Securities have not been
registered under the Securities Act and understands that the Securities must be
held indefinitely unless they are subsequently registered under the Securities
Act or such sale is permitted pursuant to an available exemption from such
registration requirement.

     Each Purchaser acknowledges that no transfer or sale (including,
without limitation, by pledge or hypothecation) of Series A Notes by any
Purchaser which is otherwise permitted hereunder, other than a transfer or sale
to DIMAC Holdings, shall be effective unless such transfer or sale is made in
accordance with the restrictive legend required pursuant to Section 1.1 to be
set forth the Series A Notes. No transfer or sale (including, without
limitation, by pledge or hypothecation) of Shares or Warrants by any Holder
which is otherwise permitted hereunder, other than a transfer or sale to DIMAC
Holdings, shall be effective unless such transfer or sale is made (A) pursuant
to an effective registration statement under the Act and a valid qualification
under applicable state securities or "blue sky" laws or (B) without such
registration or qualification as a result of the availability of an exemption


                                       37

<PAGE>

therefrom, and, if reasonably requested by DIMAC Holdings, counsel for such
Holder shall have furnished DIMAC Holdings with an opinion, reasonably
satisfactory in form and substance to DIMAC Holdings, to the effect that no such
registration is required because of the availability of an exemption from the
registration requirements of the Securities Act; provided, however, that with
respect to transfers of any of the Securities by Holders to their Affiliates, no
such opinion shall be required. A transfer of any of the Securities made by a
Holder which is a state-sponsored employee benefit plan to a successor trust or
fiduciary pursuant to a statutory reconstitution shall be expressly permitted
and no opinions of counsel shall be required in connection therewith.

4.5   ERISA

     Such Purchaser represents that either:

     (a) it is not acquiring the Securities for or on behalf of any employee
     pension benefit plan or employee welfare benefit plan (as defined in
     Section 3 of ERISA) or any "plan" (as defined in Section 4975 of the Code)
     (each hereafter a "Plan");

     (b) the assets used to acquire the Securities are assets of an insurance
     company general account and the purchase of the Securities would be exempt
     under the provisions of the Prohibited Transaction Class Exemption ("PTCE")
     95-60; or

     (c) if it is acquiring the Securities on behalf of a Plan, either directly
     or through an investment fund (such as a "bank collective investment fund"
     as defined in PTCE 91-38 or an "insurance company pooled separate account"
     as defined in PTCE 90-1), then, assuming that the plans listed in Schedule
     are the only employee benefit plans (as defined in Section 3 of ERISA) or
     Plans with respect to which any of the Companies is a "party in interest"
     or "disqualified person" (as such terms are defined in Section 3 of ERISA
     and Section 4975 of the Code, respectively), either

          (i) no part of the funds to be used to purchase the Securities
          constitutes assets allocable to any trust that contains assets of the
          employee benefit plans listed in Schedule , or

          (ii) an exemption from the prohibited transaction rules applies such
          that the use of such funds does not constitute a non-exempt prohibited
          transaction in violation of Section 406 of ERISA or Section 4975 of
          the Code, which could be subject to a civil penalty assessed pursuant
          to Section 502 of ERISA or a tax imposed under Section 4975 of the
          Code.

     The representations contained in this Section are made in express reliance
on the list of employee benefit plans contained in Schedule .


                                       38

<PAGE>

     SECTION 5.  DEFINITIONS

5.1   Definitions

     As used in this Agreement, the following terms shall have the
following meanings:

     "Account Manager" means each Purchaser, if any, duly authorized to
act as attorney in-fact on behalf of any Person in purchasing, in the name of
and using funds provided by such Person, Securities hereunder.

     "Affiliate" means, with respect to any referenced Person, a Person (i)
which directly or indirectly through one or more intermediaries controls, or is
controlled by, or is under common control with, such referenced Person, (ii)
which directly or indirectly through one or more intermediaries beneficially
owns or holds 10% or more of the combined voting power of the total Voting
Securities of such referenced Person or (iii) of which 10% or more of the
combined voting power of the total Voting Securities directly or indirectly
through one or more intermediaries is beneficially owned or held by such
referenced Person or a Subsidiary of such referenced Person. When used herein
without reference to any Person, Affiliate means an Affiliate of DIMAC Holdings.
For all purposes of this Agreement, McCown De Leeuw & Co. and its Affiliates
shall be considered an Affiliate of DIMAC Holdings. For purposes of this
definition, "control" when used with respect to any person means the possession,
directly or indirectly, of the power to direct or cause the direction of the
management and policies of such person, whether through the ownership of Voting
Securities, by agreement or otherwise; and the terms "affiliated," "controlling"
and "controlled" have meanings correlative to the foregoing. Notwithstanding the
foregoing, for purposes of this Agreement, Trust Company of the West and its
Affiliates and any other Purchaser and its Affiliates shall not be considered
Affiliates of DIMAC Holdings or any of its Subsidiaries.

     "Agreement" means this Securities Purchase Agreement dated as of October
22, 1998 by and among DIMAC Holdings, DIMAC Operating and the Purchasers.

     "AmeriComm" means AmeriComm Holdings, Inc., a Delaware corporation,
formerly named DEC International, Inc.

     "AmeriComm Direct Marketing" means AmeriComm Direct Marketing, Inc., a
Delaware corporation formerly known as National Fiberstok Corporation.

     "AmeriComm Direct Marketing Indenture" means that certain Indenture, dated
as of June 15, 1996, by and between AmeriComm Direct Marketing, Inc. and
Wilmington Trust Company, as Trustee, together with all related documents,
including security documents.

     "AmeriComm Notes" means the 12 1/2% Senior Notes due April 24, 2003 of
AmeriComm and the 13% Senior Notes due April 24, 2003 of AmeriComm, in an
aggregate principal amount of $41,858,176.


                                       39

<PAGE>

     "Board of Directors" means, as to any Person, the board of directors of
such Person or any duly authorized committee thereof.

     "Business Day" means any day which is not a Legal Holiday.

     "Capital Stock" means any and all shares, interests, participations or
other equivalents (however designated) of corporate stock, including without
limitation all common stock and preferred stock.

     "Charter Documents" means the articles of incorporation or certificate of
incorporation and bylaws (or any similar organizational documents), as amended
or restated (or both) to date, of any of the Companies, as applicable.

     "Closing" has the meaning given to such term in Section 1.2(b).

     "Closing Date" has the meaning given to such term in Section 1.2(b).

     "Code" means the Internal Revenue Code of 1986, as amended from time to
time, and any successor statute or law thereto.

     "Common Stock" has the meaning given to such term in Section 1.1(a).

     "Common Stock Register" has the meaning given to such term in Section 1.3.

     "Companies" means, collectively, DIMAC Holdings, DIMAC Operating and each
of their Subsidiaries.

     "Default" has the meaning given to such term in the Indenture. "DIMAC
Holdings" means DIMAC Holdings, Inc., a Delaware corporation.

     "DIMAC Marketing" means DIMAC Marketing Corporation, a Delaware
corporation.

     "DIMAC Operating" means DIMAC Corporation, a Delaware corporation.

     "DIMAC Operating Indenture" means that certain Indenture, dated as of
October 15, 1998, by and between DIMAC Operating and Wilmington Trust Company,
as Trustee, together with all related documents, including security documents.

     "DIMAC Operating Notes" means the 12 1/2% Senior Subordinated Notes due
2008 of DIMAC Operating, issued pursuant to the DIMAC Operating Indenture.

     "DIMAC Operating Notes Purchase Agreement" means the Purchase Agreement
dated as of October 16, 1998 by and among DIMAC Operating and Credit Suisse
First Boston, First Union Capital Markets and Warburg Dillon Read LLC, relating
to the purchase and sale of the DIMAC Operating Notes.


                                       40

<PAGE>

     "Documents" means this Agreement, the Securities, the Notes Registration
Rights Agreement, the Indenture, the Warrant Agreement and the Stockholders'
Agreement, collectively, or each of such documents singularly, and any documents
or instruments contemplated by or executed in connection with any of them or any
of the transactions contemplated hereby or thereby.

     "DTC" means The Depository Trust Company.

     "Environmental Claim" has the meaning given to such term in Section 3.16.

     "Environmental Laws" has the meaning given to such term in Section 3.16.

     "Equity Interest" means (i) with respect to a corporation, any and all
Capital Stock or warrants, options or other rights to acquire Capital Stock (but
excluding any debt security which is convertible into, or exchangeable or
exercisable for, Capital Stock) and (ii) with respect to a partnership, limited
liability company or similar Person, any and all units, interests, rights to
purchase, warrants, options or other equivalents of, or other ownership
interests in any such Person.

     "ERISA" means The Employee Retirement Income Security Act of 1974, as
amended from time to time, and any successor statute or law thereto.

     "Event of Default" has the meaning given to such term the Indenture.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended, from
time to time, and any successor statute or law thereto.

     "Exchange Offer Registration Statement" has the meaning given to such term
in Section 1.1(a).

     "GAAP" means those generally accepted accounting principles and practices
which are recognized as such on the Closing Date by the American Institute of
Certified Public Accountants acting through its Accounting Principles Board or
by the Financial Accounting Standards Board or through other appropriate boards
or committees thereof and which are consistently applied for all periods after
the date hereof so as to properly reflect the financial conditions, and the
results of operations, stockholders' equity and cash flows, of DIMAC Holdings
and its consolidated Subsidiaries.

     "Holder" or "Holders" means each Purchaser (so long as it holds any
Securities) and any other holder of any of the Securities.

     "Indebtedness" has the meaning given to such term in the Indenture.

     "Indemnified Parties" has the meaning given to such term in Section 1.8.

     "Indemnifying Parties" has the meaning given to such term in Section 1.8.

     "Indenture" has the meaning given to such term in Section 1.1(a).


                                       41

<PAGE>

     "Inspectors" has the meaning given to such term in Section 1.13.

     "Laws" has the meaning given to such term in Section 3.19.

     "Legal Holiday" means a Saturday, Sunday or day on which banks and trust
companies in the principal place of business of DIMAC Holdings or in New York
are not required to be open.

     "Lien" means any mortgage, pledge, lien, encumbrance, charge or adverse
claim affecting title or resulting in a charge against real or personal
property, or security interest of any kind (including, without limitation, any
conditional sale or other title retention agreement, any lease in the nature
thereof, any option or other agreement to sell and any filing of any financing
statement under the Uniform Commercial Code (or equivalent statutes) of any
jurisdiction).

     "Losses" has the meaning given to such term in Section 1.8.

     "Majority Holders" means, at any time, the Holder or Holders of at least a
majority in aggregate principal amount of the then outstanding Notes.

     "Material Adverse Effect" means (a) a material adverse effect upon the
business, operations, properties, assets, condition (financial or otherwise) or
prospects of the Companies taken as a whole or (b) a material adverse effect on
the ability of DIMAC Holdings or DIMAC Operating to perform its obligations
under this Agreement or of any Purchaser or Holder to enforce or collect any of
the obligations hereunder. In determining whether any individual event could
reasonably be expected to result in a Material Adverse Effect, notwithstanding
that such event does not of itself have such effect, a Material Adverse Effect
shall be deemed to have occurred if the cumulative effect of such event and all
other then existing events could reasonably be expected to result in a Material
Adverse Effect.

     "Materials of Environmental Concern" has the meaning given to such term in
Section 3.16.

     "MDC Entities" means, collectively, McCown De Leeuw & Co. IV, LP, McCown,
De Leeuw & Co. IV Associates, LP and Delta Fund LLC and any of their respective
Affiliates.

     "Notes" has the meaning given to such term in Section 1.1(a).

     "Notes Register" has the meaning given to such term in Section 1.3.

     "Notes Registration Rights Agreement" has the meaning given to such term in
Section 1.1(a).

     "Offering Circular" means the Confidential Offering Circular, dated October
16, 1998, of DIMAC Operating relating to, among other things, the DIMAC
Operating Notes. "PBGC" has the meaning given to such term in Section 1.11.

     "PCBs" has the meaning given to such term in Section 3.16.


                                       42

<PAGE>

     "Person" means an individual, partnership, corporation, limited liability
company, trust or unincorporated organization or a government or agency or
political subdivision thereof.

     "PIK Interest Payment" means the payment of all or a portion of a payment
of interest on the Notes by the issuance of additional Notes in accordance with
the provisions of Section 1 of the Notes.

     "PIK Note" means any Note issued by DIMAC Holdings in order to make a PIK
Interest Payment.

     "Plan" has the meaning given to such term in Section 4.5(a).

     "Pro Forma Balance Sheets" means the unaudited consolidated balance sheets
of DIMAC Holdings and its Subsidiaries as of June 30, 1998 giving effect to this
Agreement, the Warrant Agreement, the Stockholders' Agreement, the DIMAC
Operating Notes, the refinancing described in the Offering Circular, the Senior
Credit Agreement, the other Documents and the transactions contemplated hereby
and thereby, previously delivered to the Purchasers.

     "Proceedings" has the meaning given to such term in Section 3.13.

     "PTCE" has the meaning given to such term in Section 4.5.

     "Purchasers" means the purchasers on the signature pages hereto.

     "Registered Exchange Offer" has the meaning given to such term in Section
1.1(a).

     "Rule 144" means Rule 144 as promulgated by the SEC under the Securities
Act, as amended from time to time, and any successor rule or regulation thereto.

     "Rule 144A" means Rule 144A as promulgated by the SEC under the Securities
Act, as amended from time to time, and any successor rule or regulation thereto.

     "SEC" means the Securities and Exchange Commission and any successor
thereto.

     "Securities Act" means the Securities Act of 1933, as amended from time to
time, and any successor statute or law thereto.

     "Security" or "Securities" has the meaning given to such term in
Section 1.1.

     "Senior Credit Agreement" means that certain Amended and Restated Credit
Agreement dated as of October 22, 1998 by and among DIMAC Operating, DIMAC
Holdings, the financial institutions listed on the signature pages thereof,
Credit Suisse First Boston, as administrative agent and arranger, UBS AG,
Stamford Branch, as syndication agent and First Union National Bank, as
documentation agent, as, unless the context in which such term is used requires
otherwise, amended, replaced, refinanced, modified or supplemented from time to
time, and all related documents, including guaranties and security documents,
as, unless the context in which such term is used requires otherwise,


                                       43

<PAGE>

amended, replaced, refinanced, modified or supplemented from time to time.

     "Series A Notes" has the meaning given to such term in Section 1.1(a).

     "Series B Notes" has the meaning given to such term in Section 1.1(a).

     "Shares" has the meaning given to such term in Section 1.1(a).

     "Shelf Registration Statement" has the meaning given to such term in
Section 1.1(a).

     "Solvent" means, with respect to any Person on a particular date, that on
such date, (a) the fair saleable value of the assets of such Person exceeds its
probable liability on its debts as they become absolute and mature; (b) all of
such Person's assets, at a fair valuation, exceed the sum of such Person's
debts; (c) such Person is able to pay its debts or liabilities as such debts and
liabilities mature; and (d) such Person is not engaged in a business or
transaction, and is not about to engage in a business or transaction, for which
such Person's assets would constitute an unreasonably small capital.

     "Stockholders' Agreement" has the meaning given to such term in Section
1.1(b).

     "Subsidiary" means, with respect to any Person, (i) a corporation a
majority of whose Capital Stock with voting power, under ordinary circumstances,
to elect directors is, at the date of determination, directly or indirectly,
owned by such Person, by one or more Subsidiaries of such Person or by such
Person and one or more Subsidiaries of such Person or (ii) a partnership in
which such Person or a Subsidiary of such Person is, at the date of
determination, a general or limited partner of such partnership, but, in the
case of a limited partner, only if such Person or its Subsidiary is entitled to
receive more than 50% of the assets of such partnership upon its dissolution, or
(iii) any limited liability company or any other Person (other than a
corporation or a partnership) in which such Person, a Subsidiary of such Person
or such Person and one or more Subsidiaries of such Person, directly or
indirectly, at the date of determination, has (a) at least a majority ownership
interest or (b) the power to elect or direct the election of a majority of the
directors or other governing body of such Person.

     "Taxes" means all Federal, state, local and foreign taxes, and other
assessments of a similar nature (whether imposed directly or through
withholding), including any interest, additions to tax, or penalties applicable
thereto.

     "Tax Returns" means all Federal, state, local and foreign tax returns,
declarations, statements, reports, schedules, forms and information returns and
any amended Tax Return relating to Taxes.

     "Trustee" has the meaning given to such term in Section 1.1(a).

     "Voting Securities" means any class of Equity Interests of a Person
pursuant to which the holders thereof have, at the time of determination, the
general voting power ("Voting Power") under ordinary circumstances to vote for
the election of directors, managers, trustees or general partners of such Person
(regardless of whether at the time any other class or classes will have or might
have voting power by reason of the happening of any contingency).


                                       44

<PAGE>

     "Warrants" has the meaning given to such term in Section 1.1(a).

     "Warrant Agreement" has the meaning given to such term in Section 1.1(a).

     "Warrant Register" has the meaning given to such term in Section 1.3.

     "Warrant Shares" has the meaning given to such term in Section 1.1(b).

5.2  Rules of Construction

     Unless the context otherwise requires:


     (a)   a term has the meaning assigned to it;

     (b)   "or" is not exclusive;

     (c)   words in the singular include the plural, and words in the plural
          include the singular;

     (d)   provisions apply to successive events and transactions;

     (e)   "herein," "hereof," "hereunder" and other words of similar import
          refer to this Agreement as a whole and not to any particular Section
          or other subdivision; and.

     (f)   any reference to a "Section," "Annex" or "Schedule" refers to a
          Section of, an Annex to, or a Schedule to this Agreement,
          respectively.

     SECTION 6.  MISCELLANEOUS

6.1  Amendments and Waivers

     This Agreement may be amended, modified or supplemented, and waivers
or consents to departures from the provisions hereof may be given, provided that
the same are in writing and signed by each of the parties hereto.

6.2  Notices

     All notices and other communications provided for or permitted
hereunder shall be made by hand-delivery, first-class mail, telex, telecopier,
or overnight air courier guaranteeing next day delivery:


     (a) if to any Purchaser at such Purchaser's address or telecopy number set
     forth on Schedule 1.1 hereto, with a copy to Skadden, Arps, Slate, Meagher
     & Flom LLP, 300 S. Grand Avenue, Suite 3400, Los Angeles, California 90071,
     Telecopy No. (213) 687-5600, Attention: Rod A. Guerra, Jr., Esq.; and


                                       45

<PAGE>

     (b) if to DIMAC Holdings or DIMAC Operating, to DIMAC Holdings, Inc., 5775
     Peachtree Dunwoody Road, Suite C-150, Atlanta, GA, Telecopy No. (404)
     705-9929, Attention: Chief Financial Officer, with a copy to McCown De
     Leeuw & Co., 101 E. 52nd Street, New York, New York, Telecopy No. (212)
     355-6283, Attention: James Wu, with a copy to White & Case LLP, 1155 Avenue
     of the Americas, New York, New York 10036, Telecopy No. (212) 354-8113,
     Attention: Frank L. Schiff, Esq.

     All such notices and communications shall be deemed to have been duly
given: at the time delivered by hand, if personally delivered; five business
days after being deposited in the mail, postage prepaid, if mailed; when
answered back if telexed; when receipt acknowledged, if telecopied; and the next
business day after timely delivery to the courier, if sent by overnight air
courier guaranteeing next day delivery. The parties may change the addresses to
which notices are to be given by giving five days' prior notice of such change
in accordance herewith.

6.3  Successors and Assigns

     This Agreement shall inure to the benefit of and be binding upon the
successors and assigns of each of the parties.

6.4  Counterparts

     This Agreement may be executed in any number of counterparts and by
the parties hereto in separate counterparts, each of which when so executed
shall be deemed to be an original and all of which taken together shall
constitute one and the same agreement.

6.5  Headings

     The headings in this Agreement are for convenience of reference only
and shall not limit or otherwise affect the meaning hereof.


                                       46

<PAGE>

6.6  Governing Law; Submission to Jurisdiction

     THIS AGREEMENT AND ALL ISSUES HEREUNDER AND THEREUNDER SHALL BE GOVERNED BY
AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK
INCLUDING, WITHOUT LIMITATION, SECTIONS 5-1401 AND 5-1402 OF THE NEW YORK
GENERAL OBLIGATIONS LAW AND NEW YORK CIVIL PRACTICE LAWS AND RULES 327(b). TO
THE FULLEST EXTENT IT MAY EFFECTIVELY DO SO UNDER APPLICABLE LAW, EACH OF DIMAC
HOLDINGS AND DIMAC OPERATING HEREBY IRREVOCABLY SUBMITS TO THE JURISDICTION OF
ANY NEW YORK STATE COURT SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW
YORK OR ANY FEDERAL COURT SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW
YORK IN RESPECT OF ANY SUIT, ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO
THIS AGREEMENT AND THE NOTES, AND IRREVOCABLY ACCEPTS FOR ITSELF AND IN RESPECT
OF ITS PROPERTY, GENERALLY AND UNCONDITIONALLY, JURISDICTION OF THE AFORESAID
COURTS. EACH OF DIMAC HOLDINGS AND DIMAC OPERATING IRREVOCABLY WAIVES, TO THE
FULLEST EXTENT IT MAY EFFECTIVELY DO SO UNDER APPLICABLE LAW, ANY OBJECTION THAT
IT MAY NOW OR HEREAFTER HAVE TO THE LAYING OF THE VENUE OF ANY SUCH SUIT, ACTION
OR PROCEEDING BROUGHT IN ANY SUCH COURT AND ANY CLAIM THAT ANY SUCH SUIT, ACTION
OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS BEEN BROUGHT IN AN INCONVENIENT
FORUM. NOTHING HEREIN SHALL AFFECT THE RIGHT OF ANY PURCHASER OR ANY HOLDER OF A
NOTE TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO COMMENCE LEGAL
PROCEEDINGS OR OTHERWISE PROCEEDING AGAINST DIMAC HOLDINGS OR DIMAC OPERATING IN
ANY OTHER JURISDICTION.

6.7  Entire Agreement

     This Agreement, together with the Securities, the Indenture, the Notes
Registration Rights Agreement, the Warrant Agreement, the Stockholders'
Agreement and the other Documents, is intended by the parties as a final
expression of their agreement and intended to be a complete and exclusive
statement of the agreement and understanding of the parties hereto in respect of
the subject matter contained herein and therein. This Agreement, together with
the Securities, the Indenture, the Notes Registration Rights Agreement, the
Warrant Agreement, the Stockholders' Agreement and the other Documents
supersedes all prior agreements and understandings between the parties with
respect to such subject matter.

6.8  Severability

     In the event that any one or more of the provisions contained herein, or
the application thereof in any circumstances, is held invalid, illegal or
unenforceable in any respect for any reason, the validity, legality and
enforceability of any such provision in every other respect and of the remaining
provisions hereof shall not be in any way impaired or affected, it being
intended that each Purchaser's rights and privileges shall be enforceable to the
fullest extent permitted by law.


                                       47

<PAGE>

6.9  Further Assurances

   DIMAC Holdings and DIMAC Operating shall, and shall cause each of
their Subsidiaries to, at its cost and expense, upon request of any Purchaser or
Holder, duly execute and deliver, or cause to be duly executed and delivered, to
such Purchaser or Holder such further instruments and do or cause to be done
such further acts as may be necessary or proper in the reasonable opinion of
such Purchaser or Holder to carry out more effectually the provisions and
purposes of this Agreement and the other Documents.

6.10 Disclosure of Financial Information

     Each Holder is hereby authorized to deliver a copy of any financial
statement or any other information relating to the business, operations or
financial condition of DIMAC Holdings and each of its Subsidiaries which may be
furnished to it hereunder or otherwise, to any other Holder, any court,
governmental body having jurisdiction over such Holder, to the National
Association of Insurance Commissioners or similar organizations, as may be
required or appropriate in response to any summons or subpoena in connection
with any litigation, to the extent necessary to comply with any law, order,
regulation or ruling applicable to such Holder, to any rating agency, in order
to protect its investment hereunder, or to any Person which shall, or shall have
any right or obligation to, succeed to all or any part of such Holder's interest
in any of the Securities and this Agreement or to any actual or prospective
purchaser or assignee thereof.

                            [Signature pages follow]


                                       48

<PAGE>

     IN WITNESS WHEREOF, this Agreement has been duly executed by the parties
set forth below as of the date first written above.

                                  DIMAC HOLDINGS, INC.


                                  By: /s/ Martin R. Lewis
                                     ----------------------------
                                  Name:  Martin R. Lewis
                                       --------------------------
                                  Title: Chief Executive Officer
                                        -------------------------

                                  DIMAC CORPORATION


                                  By: /s/ Martin R. Lewis
                                     ----------------------------
                                  Name:  Martin R. Lewis
                                       --------------------------
                                  Title: Chief Executive Officer
                                        -------------------------


<PAGE>

                               TCW/CRESCENT MEZZANINE PARTNERS, L.P.
                               TCW/CRESCENT MEZZANINE TRUST
                               TCW/CRESCENT MEZZANINE INVESTMENT PARTNERS, L.P.

                               By:      TCW/CRESCENT MEZZANINE, L.L.C.,
                                        its general partner or managing owner


                               By: /s/ Jean-Marc Chapus
                                  ------------------------------
                               Name:  Jean-Marc Chapus
                                    ----------------------------
                               Title: Managing Director
                                     ---------------------------

                               By: /s/ John C. Rocchio
                                  ------------------------------
                               Name:  John C. Rocchio
                                    ----------------------------
                               Title: Managing Director
                                     ---------------------------

<PAGE>

                               TCW LEVERAGED INCOME TRUST, L.P.

                               By:    TCW ADVISORS (BERMUDA), LIMITED,
                                      as General Partner

                               By: /s/ Jean-Marc Chapus
                                  ------------------------------
                               Name:  Jean-Marc Chapus
                                    ----------------------------
                               Title: Managing Director
                                     ---------------------------

                               By:    TCW INVESTMENT MANAGEMENT
                                      COMPANY, as Investment Advisor

                               By: /s/ John C. Rocchio
                                  ------------------------------
                               Name:  John C. Rocchio
                                    ----------------------------
                               Title: Managing Director
                                     ---------------------------


<PAGE>


                               TCW SHARED OPPORTUNITY FUND II, L.P.

                               By:   TCW INVESTMENT MANAGEMENT
                                     COMPANY, its investment advisor

                               By: /s/ Jean-Marc Chapus
                                  -------------------------------
                               Name:  Jean-Marc Chapus
                                    -----------------------------
                               Title: Managing Director
                                     ----------------------------

                               By: /s/ John C. Rocchio
                                  -------------------------------
                               Name:  John C. Rocchio
                                    -----------------------------
                               Title: Managing Director
                                     ----------------------------

<PAGE>

                                                                         Annex A

     DIMAC HOLDINGS, INC.

                                WARRANT AGREEMENT

     This Warrant Agreement dated as of October 22, 1998 (this "Agreement") is
entered into by and among DIMAC Holdings, Inc., a Delaware corporation ("DIMAC
Holdings"), and the purchasers party hereto (each, a "Purchaser" and
collectively, the "Purchasers"). All capitalized terms used but not defined
herein shall have the respective meanings ascribed to such terms in the
Securities Purchase Agreement (as hereinafter defined).

     WHEREAS, pursuant to a Securities Purchase Agreement dated as of the date
hereof (the "Securities Purchase Agreement") by and among DIMAC Holdings, DIMAC
Corporation, a Delaware corporation, and the Purchasers, DIMAC Holdings proposes
to issue to the Purchasers certain Warrants, as hereinafter described (the
"Warrants"), to purchase an aggregate of 28,205 shares (subject to adjustment)
of Common Stock (the "Common Stock"), $0.001 par value, of DIMAC Holdings (the
shares of Common Stock and other securities issuable upon exercise of the
Warrants being referred to herein as the "Warrant Shares");

     NOW, THEREFORE, in consideration of the premises and the mutual agreements
herein set forth, the parties hereto agree as follows:

   Section 1.  Warrant Certificates. DIMAC Holdings will issue and deliver a
certificate or certificates evidencing the Warrants (the "Warrant Certificates")
pursuant to the terms of the Securities Purchase Agreement. Such Warrant
Certificates shall be substantially in the form set forth as Exhibit A attached
hereto. Warrant Certificates shall be dated the date of issuance by DIMAC
Holdings.

   Section 2.  Execution of Warrant Certificates. Warrant Certificates shall
be signed on behalf of DIMAC Holdings by its Chairman of the Board, Chief
Executive Officer, President or a Vice President. Each such signature upon
the Warrant Certificates may be in the form of a facsimile signature of the
present or any future Chairman of the Board, Chief Executive Officer,
President or Vice President, and may be imprinted or otherwise reproduced on
the Warrant Certificates and for that purpose DIMAC Holdings may adopt and
use the facsimile signature of any person who shall have been Chairman of the
Board, Chief Executive Officer, President or Vice President, notwithstanding
the fact that at the time the Warrant Certificates shall be delivered or
disposed of he shall have ceased to hold such office. Each Warrant
Certificate shall also be signed on behalf of DIMAC Holdings by a manual or
facsimile signature of its Secretary or an Assistant Secretary.

   Section 3.  Registration. DIMAC Holdings shall number and register the
Warrant Certificates and the Warrant Shares in registers (the "Warrant Register"
and the "Warrant Shares Register," respectively) as they are issued. DIMAC
Holdings may deem and treat the registered holder(s) from time to time of the
Warrant Certificates (the "Holders") as the absolute owner(s) thereof
(notwithstanding any notation of ownership or other writing thereon made by
anyone) for all purposes and shall not be affected by any notice to the
contrary. The Warrants shall be registered initially in such name or names as
the Purchasers shall designate.

   Section 4.  Restrictions on Transfer; Registration of Transfers. Prior to any
proposed transfer of the Warrants or the Warrant Shares, unless such transfer is
made pursuant to an effective registration statement under the Securities Act of
1933, as amended (the "Securities Act"), the transferring Holder will, if
requested by DIMAC Holdings, deliver to DIMAC Holdings an opinion of counsel,
reasonably satisfactory in form and substance to DIMAC Holdings, to the effect
that the Warrants or Warrant Shares, as applicable, may be sold or otherwise
transferred without registration


                                      A-1

<PAGE>

under the Securities Act; provided, however, that with respect to transfers by a
Holder to its Affiliate or Affiliates, no such opinion shall be required. A
transfer made by a Holder which is a state-sponsored employee benefit plan to a
successor trust or fiduciary pursuant to a statutory reconstitution shall be
expressly permitted and no opinions of counsel shall be required in connection
therewith. Upon original issuance thereof, and until such time as the same shall
have been registered under the Securities Act or sold pursuant to Rule 144
promulgated thereunder (or any similar rule or regulation), each Warrant
Certificate shall bear the legend included on the first page of Exhibit A,
unless in the opinion of such counsel, such legend is no longer required by the
Securities Act or by the Stockholders Agreement, as applicable.

   Subject to the conditions to transfer contained in the Stockholders
Agreement, DIMAC Holdings shall from time to time register the transfer of any
outstanding Warrant Certificates in the Warrant Register to be maintained by
DIMAC Holdings upon surrender thereof accompanied by a written instrument or
instruments of transfer in form reasonably satisfactory to DIMAC Holdings, duly
executed by the registered Holder or Holders thereof or by the duly appointed
legal representative thereof or by a duly authorized attorney. Upon any such
registration of transfer, a new Warrant Certificate shall be issued to the
transferee Holder(s) and the surrendered Warrant Certificate shall be canceled
and disposed of by DIMAC Holdings. Any attempted transfer in violation of the
Stockholders Agreement shall be null and void ab initio.

   Notwithstanding any contrary provision of Section 5 of the Securities
Purchase Agreement, so long as any Warrants remain outstanding and so long as
DIMAC Holdings shall not have registered any of its securities pursuant to
Section 12 of the Securities Exchange Act of 1934, as amended, or filed a
registration statement pursuant to the requirements of the Securities Act, upon
written request, DIMAC Holdings will deliver to each Holder the financial
statements, reports and compliance certificates specified by Sections 5.2 and
5.3 of the Securities Purchase Agreement, regardless of whether any Notes (as
defined in the Securities Purchase Agreement) remain unpaid and outstanding.

   Section 5.  Warrants; Exercise of Warrants.

     (a)   Subject to the terms of this Agreement, each Holder shall have the
     right, which may be exercised commencing on the date of issuance of the
     Warrants and until 5:00 p.m., New York time, on October 22, 2009 (the
     "Expiration Date"), to receive from DIMAC Holdings the number of fully paid
     and nonassessable Warrant Shares (and such other consideration) which the
     Holder may at the time be entitled to receive on exercise of such Warrants
     and payment of the Exercise Price then in effect for such Warrant Shares.
     Each Warrant not exercised prior to 5:00 p.m., New York time, on the
     Expiration Date shall become void and all rights thereunder and all rights
     in respect thereof under this Agreement shall cease as of such time. No
     adjustments as to dividends will be made upon exercise of the Warrants,
     except as otherwise expressly provided herein.

     (b)  In the event that Holders would have any obligation to sell their
     Warrant Shares under the terms of the Stockholders Agreement if they were
     holders of Common Stock, the Warrants shall be deemed exercised and the
     Holders shall sell their Warrant Shares as required by the terms of the
     Stockholders Agreement. If a Holder shall fail to comply with the terms of
     this Agreement or the Stockholders Agreement in connection with the
     surrender of Warrants or the sale of Warrant Shares as contemplated by the
     Stockholders Agreement such Holder shall receive only the consideration
     (without interest) which such Holder would have received had such Holder
     complied with such terms and the Warrants shall cease to have any other
     rights.


                                      A-2

<PAGE>

     (c)   The price at which each Warrant shall be exercisable (the "Exercise
     Price") shall initially be $0.01 per share, subject to adjustment pursuant
     to the terms hereof.

     (d)   A Warrant may be exercised upon surrender to DIMAC Holdings at its
     office designated for such purpose (as provided for in Section hereof) of
     the Warrant Certificate or Certificates to be exercised with the form of
     election to purchase attached thereto duly filled in and signed, and upon
     payment to DIMAC Holdings of the Exercise Price for the number of Warrant
     Shares in respect of which such Warrants are then exercised. Payment of the
     aggregate Exercise Price shall be made in cash or by certified or official
     bank check payable to the order of DIMAC Holdings.

     (e)   Subject to the provisions of Section hereof, upon such surrender of
     Warrant Certificates and payment of the Exercise Price, DIMAC Holdings
     shall issue and cause to be delivered, as promptly as practicable, to or
     upon the written order of the Holder and in such name or names as such
     Holder may designate a certificate or certificates for the number of full
     Warrant Shares issuable upon the exercise of such Warrants (and such other
     consideration as may be deliverable upon exercise of such Warrants)
     together with cash for fractional Warrant Shares as provided in Section
     hereof. The certificate or certificates for such Warrant Shares shall be
     deemed to have been issued and the person so named therein shall be deemed
     to have become a holder of record of such Warrant Shares as of the date of
     the surrender of such Warrants and payment of the Exercise Price,
     irrespective of the date of delivery of such certificate or certificates
     for Warrant Shares. DIMAC Holdings shall register the Warrant Shares in the
     Warrant Shares Register, as provided in Section hereof, and shall from time
     to time register the transfer of any outstanding Warrant Shares in the
     Warrant Shares Register.

     (f)  Subject to the subsection (b) of this Section , each Warrant shall be
     exercisable, at the election of the Holder thereof, either in full or from
     time to time in part and, in the event that a Warrant Certificate is
     exercised in respect of fewer than all of the Warrant Shares issuable on
     such exercise at any time prior to the date of expiration of the Warrants,
     a new certificate evidencing the remaining Warrant or Warrants will be
     issued and delivered pursuant to the provisions of this Section and of
     Section hereof.

     (g)  All Warrant Certificates surrendered upon exercise of Warrants shall
     be cancelled and disposed of by DIMAC Holdings. DIMAC Holdings shall keep
     copies of this Agreement and any notices given or received hereunder
     available for inspection by the Holders during normal business hours at its
     office.

     (h) In addition to and without limiting the rights of the Holder under the
     terms hereof, at a Holder's option, a Warrant Certificate may be exercised
     by being exchanged in whole or in part at any time or from time to time
     prior to the Expiration Date for a number of shares of Common Stock having
     an aggregate Specified Value (as defined in subsection (g) of Section
     hereof) on the date of such exercise equal to the difference between (x)
     the Specified Value of the number of Warrant Shares in respect of which
     such Warrant Certificate is then exercised and (y) the aggregate Exercise
     Price for such shares in effect at such time. The following equation
     illustrates how many Warrant Shares would then be issued upon exercise
     pursuant to this subsection:

                       X = {(SV)(N) - (PSP)(N)} OVER {SV}


                                      A-3

<PAGE>

     where:

          SV   =    Specified Value per Warrant Share at date of exercise.
          PSP  =    Per share Exercise Price at date of exercise.
          N    =    Number of Warrant Shares in respect of which the Warrant
                    Certificate is being exercised by exchange.
          X = Number of Warrant Shares issued upon exercise by exchange.

          Upon any such exercise, the number of Warrant Shares purchasable upon
     exercise of such Warrant Certificate shall be reduced by the number of
     Warrant Shares so exchanged and, if a balance of purchasable Warrant Shares
     remain after such exercise, DIMAC Holdings shall execute and deliver to the
     holder hereof a new Warrant for such balance of Warrant Shares.

          No payment of any cash or other consideration to DIMAC Holdings shall
     be required from the Holder of a Warrant in connection with any exercise of
     thereof by exchange pursuant to this subsection. Such exchange shall be
     effective upon the date of receipt by DIMAC Holdings of the original
     Warrant surrendered for cancellation and a written request from the Holder
     thereof that the exchange pursuant to this subsection be made, or at such
     later date as may be specified in such request. No fractional shares
     arising out of the above formula for determining the number of Warrant
     Shares issuable in such exchange shall be issued, and DIMAC Holdings shall
     in lieu thereof make payment to the Holder of cash in the amount of such
     fraction multiplied by the Specified Value of a Warrant Share on the date
     of the exchange.

   Section 6. Payment of Taxes. DIMAC Holdings will pay all documentary stamp
taxes and other governmental charges (excluding all foreign, federal or state
income, franchise, property, estate, inheritance, gift or similar taxes) in
connection with the issuance or delivery of the Warrants hereunder, as well as
all such taxes attributable to the initial issuance or delivery of Warrant
Shares upon the exercise of Warrants and payment of the Exercise Price. DIMAC
Holdings shall not, however, be required to pay any tax that may be payable in
respect of any subsequent transfer of the Warrants or any transfer involved in
the issuance and delivery of Warrant Shares in a name other than that in which
the Warrants to which such issuance relates were registered, and, if any such
tax would otherwise be payable by DIMAC Holdings, no such issuance or delivery
shall be made unless and until the person requesting such issuance has paid to
DIMAC Holdings the amount of any such tax, or it is established to the
reasonable satisfaction of DIMAC Holdings that any such tax has been paid.

   Section 7. Mutilated or Missing Warrant Certificates. If a mutilated Warrant
Certificate is surrendered to DIMAC Holdings, or if the Holder of a Warrant
Certificate claims and submits an affidavit or other evidence satisfactory to
DIMAC Holdings to the effect that the Warrant Certificate has been lost,
destroyed or wrongfully taken, DIMAC Holdings shall issue a replacement Warrant
Certificate. If required by DIMAC Holdings such Holder must provide an indemnity
bond, or other form of indemnity, sufficient in the judgment of DIMAC Holdings
to protect DIMAC Holdings from any loss which it may suffer if a Warrant
Certificate is replaced. If any Purchaser or any other institutional Holder (or
nominee thereof) is the owner of any such lost, stolen or destroyed Warrant
Certificate, then the affidavit of an authorized officer of such owner, setting
forth the fact of loss, theft or destruction and of its ownership of the Warrant
Certificate at the time of such loss, theft or destruction shall be accepted as
satisfactory evidence thereof and no further indemnity shall be required as a
condition to the execution and delivery of a new Warrant Certificate other than
the unsecured written agreement of such owner to indemnify DIMAC Holdings or, at
the option of such Purchaser or other institutional Holder, an indemnity bond in
the amount of the Specified Value of


                                      A-4

<PAGE>

the Warrant Shares for which such Warrant Certificate was exercisable.

   Section 8.  Reservation of Warrant Shares. DIMAC Holdings shall at all times
reserve and keep available, free from preemptive rights (except as otherwise
provided herein), out of the aggregate of its authorized but unissued Common
Stock or its authorized and issued Common Stock held in its treasury, for the
purpose of enabling it to satisfy any obligation to issue Warrant Shares upon
exercise of Warrants, the maximum number of shares of Common Stock which may
then be deliverable upon the exercise of all outstanding Warrants, but such
shares of Common Stock shall be subject to the terms and conditions of the
Stockholders Agreement.

   DIMAC Holdings or, if appointed, the transfer agent for the Common Stock
and each transfer agent for any shares of DIMAC Holdings' capital stock issuable
upon the exercise of any of the Warrants (collectively, the "Transfer Agent")
will be irrevocably authorized and directed at all times to reserve such number
of authorized shares as shall be required for such purpose. DIMAC Holdings shall
keep a copy of this Agreement on file with any such Transfer Agent. DIMAC
Holdings will supply any such Transfer Agent with duly executed certificates for
such purposes and will provide or otherwise make available all other
consideration that may be deliverable upon exercise of the Warrants. DIMAC
Holdings will furnish any such Transfer Agent a copy of all notices of
adjustments and certificates related thereto, transmitted to each Holder
pursuant to Section hereof.

   Before taking any action which would cause an adjustment pursuant to
Section hereof to reduce the Exercise Price below the then par value (if any) of
the Warrant Shares, DIMAC Holdings shall take any corporate action which may, in
the opinion of its counsel, be necessary in order that DIMAC Holdings may
validly and legally issue fully paid and nonassessable Warrant Shares at the
Exercise Price as so adjusted.

   DIMAC Holdings covenants that all Warrant Shares and other capital stock
issued upon exercise of Warrants will, upon payment of the Exercise Price
therefor and issue thereof, be validly authorized and issued, fully paid,
nonassessable, free of preemptive rights (except as may be granted by this
Agreement) and free, subject to Section hereof, from all taxes, liens, charges
and security interests with respect to the issue thereof, but such Warrant
Shares shall be subject to the terms and conditions of the Stockholders
Agreement.

   Section 9. Adjustment of Exercise Price and Warrant Number. The number of
shares of Common Stock issuable upon the exercise of each Warrant (the "Warrant
Number") is initially one. The Warrant Number is subject to adjustment from time
to time upon the occurrence of the events enumerated in, or as otherwise
provided in, this Section .

    (a)   Adjustment for Change in Capital Stock. If DIMAC Holdings:

          (i)  pays a dividend or makes a distribution on its Common Stock in
          shares of its Common Stock;

          (ii) subdivides or reclassifies its outstanding shares of Common Stock
          into a greater number of shares;

          (iii) combines or reclassifies its outstanding shares of Common Stock
          into a smaller number of shares;

          (iv) makes a distribution on Common Stock in shares of its capital
          stock other


                                      A-5

<PAGE>
          than Common Stock; or

          (v)  issues by reclassification of its Common Stock any shares of its
          capital stock (other than reclassifications arising solely as a result
          of a change in the par value or no par value of the Common Stock);

     then the Warrant Number in effect immediately prior to such action shall be
     proportionately adjusted so that the Holder of any Warrant thereafter
     exercised may receive the aggregate number and kind of shares of capital
     stock of DIMAC Holdings which it would have owned immediately following
     such action if such Warrant had been exercised immediately prior to such
     action.

          The adjustment shall become effective immediately after the record
     date in the case of a dividend or distribution and immediately after the
     effective date in the case of a subdivision, combination or
     reclassification.

          Such adjustment shall be made successively whenever any event listed
     above shall occur. If the occurrence of any event listed above results in
     an adjustment under subsection (b) or (c) of this Section , no further
     adjustment shall be made under this subsection (a).

          DIMAC Holdings shall not issue shares of Common Stock as a dividend or
     distribution on any class of capital stock other than Common Stock, unless
     the Holders also receive such dividend or distribution on a ratable basis
     or the appropriate adjustment to the Warrant Number is made under this
     Section .

     (b)   Adjustment for Rights Issue. If DIMAC Holdings distributes (and
     receives no consideration therefor) any rights, options or warrants
     (whether or not immediately exercisable) to all holders of any class of its
     Common Stock entitling them to purchase shares of Common Stock at a price
     per share less than the Specified Value per share on the record date
     relating to such distribution, the Warrant Number shall be adjusted in
     accordance with the following formula:

W'=~W `TIMES` {O `+` N} OVER {O `+ `{{N `TIMES` P} OVER M}}

where:

          W'   =    the adjusted Warrant Number.

          W    =    the Warrant Number immediately prior to the record date
                    for any such distribution.

          O    =    the number of shares of Common Stock outstanding on the
                    record date for any such distribution.

          N    =    the number of additional shares of Common Stock issuable
                    upon exercise of such rights, options or warrants.

          P    =    the exercise price per share of such rights, options or
                    warrants.

          M    =    the Specified Value per share of Common Stock on the record
                    date for any such distribution.


                                      A-6

<PAGE>

          The adjustment shall be made successively whenever any such rights,
     options or warrants are issued and shall become effective immediately after
     the record date for the determination of stockholders entitled to receive
     the rights, options or warrants. If at the end of the period during which
     such rights, options or warrants are exercisable, not all rights, options
     or warrants shall have been exercised, the adjusted Warrant Number shall be
     immediately readjusted to what it would have been if "N" in the above
     formula had been the number of shares actually issued.

     (c)  Adjustment for Other Distributions. If DIMAC Holdings distributes to
     all holders of any class of its Common Stock (i) any evidences of
     indebtedness of DIMAC Holdings or any of its subsidiaries, (ii) any assets
     of DIMAC Holdings or any of its subsidiaries, or (iii) any rights, options
     or warrants to acquire any of the foregoing or to acquire any other
     securities of DIMAC Holdings, the Warrant Number shall be adjusted in
     accordance with the following formula:

W'=~W `TIMES` {M OVER {M`-`F}}

     where:

          W'   =    the adjusted Warrant Number.

          W    =    the Warrant Number immediately prior to the record date
                    mentioned below.

          M    =    the Specified Value per share of Common Stock on the record
                    date mentioned below.

          F    =    the fair market value on the record date mentioned below of
                    the shares, the indebtedness, assets, rights, options or
                    warrants distributable to the holder of one share of Common
                    Stock.

          The adjustment shall be made successively whenever any such
     distribution is made and shall become effective immediately after the
     record date for the determination of stockholders entitled to receive the
     distribution. If an adjustment is made pursuant to this subsection (c) as a
     result of the issuance of rights, options or warrants and at the end of the
     period during which any such rights, options or warrants are exercisable,
     not all such rights, options or warrants shall have been exercised, the
     adjusted Warrant Number shall be immediately readjusted as if "F" in the
     above formula was the fair market value on the record date of the
     indebtedness or assets actually distributed upon exercise of such rights,
     options or warrants divided by the number of shares of Common Stock
     outstanding on the record date.

          This subsection does not apply to any transaction described in
     subsection (a) of this Section or to rights, options or warrants referred
     to in subsection (b) of this Section .

     (d)  Adjustment for Common Stock Issue. If DIMAC Holdings issues shares of
     Common Stock for a consideration per share less than the Specified Value
     per share on the date DIMAC Holdings fixes the offering price of such
     additional shares, the Warrant Number shall be adjusted in accordance with
     the following formula:


                                      A-7

<PAGE>

W'=~W `TIMES` {A OVER {O `+ `{P OVER M}}}

     where:

          W'   =    the adjusted Warrant Number.

          W    =    the Warrant Number immediately prior to any such issuance.

          O    =    the number of shares of Common Stock outstanding immediately
                    prior to the issuance of such additional shares of Common
                    Stock.

          P    =    the aggregate consideration received for the issuance of
                    such additional shares of Common Stock.

          M    =    the Specified Value per share of Common Stock on the date of
                    issuance of such additional shares.

          A    =    the number of shares of Common Stock outstanding immediately
                    after the issuance of such additional shares of Common
                    Stock.

          The adjustment shall be made successively whenever any such issuance
     is made, and shall become effective immediately after such issuance.

          This subsection (d) does not apply to any of the transactions
     described in subsection (a) of this Section or the issuances described
     below:

          (i)   The issuance of Common Stock upon the conversion, exercise or
          exchange of any Convertible Securities (as defined below), including
          the Warrants, outstanding on the date hereof or for which an
          adjustment has been made pursuant to this Section ; or

          (ii)  (A) The grant of rights to purchase shares of Common Stock
          representing, in the aggregate (taking into account all such grants
          since October 22, 1998), up to 5% of the outstanding shares of Common
          Stock, and the issuance of such shares of Common Stock upon exercise
          of such rights, to directors or members of management of DIMAC
          Holdings and its subsidiaries pursuant to management incentive plans,
          stock option and stock purchase plans or agreements adopted by the
          board of directors of DIMAC Holdings and (B) following the acquisition
          by DIMAC Holdings of any of the rights or shares referred to in clause
          (A) the reissuance of any such acquired rights and the issuance of
          shares of Common Stock upon exercise thereof.

     (e)  Adjustment for Convertible Securities Issue. If DIMAC Holdings issues
     any options, warrants or other securities convertible into or exchangeable
     or exercisable for Common Stock ("Convertible Securities") (other than
     securities issued in transactions described in subsection (b) or (c) of
     this Section ) for a consideration per share of Common Stock initially
     deliverable upon conversion, exchange or exercise of such securities less
     than the Specified Value per share on the date of issuance of such
     securities, the Warrant Number shall be adjusted in accordance with the
     following formula:

W'=~W `TIMES` {O `+` D} OVER {O `+ `{P OVER M}}


                                      A-8

<PAGE>

     where:

          W'   =    the adjusted Warrant Number.

          W    =    the Warrant Number immediately prior to any such issuance.

          O    =    the number of shares of Common Stock outstanding immediately
                    prior to the issuance of such securities.

          P    =    the sum of the aggregate consideration received for the
                    issuance of such securities and the aggregate minimum
                    consideration receivable by DIMAC Holdings for issuance of
                    Common Stock upon conversion or in exchange for, or upon
                    exercise of, such securities.

          M    =    the Specified Value per share of Common Stock on the date
                    of issuance of such securities.

          D    =    the maximum number of shares of Common Stock deliverable
                    upon conversion or in exchange for or upon exercise of such
                    securities at the initial conversion, exchange or exercise
                    rate.

          The adjustment shall be made successively whenever any such issuance
     is made, and shall become effective immediately after such issuance.

          If all of the Common Stock deliverable upon conversion, exchange or
     exercise of such securities has not been issued when the conversion,
     exchange or exercise rights of such securities have expired or been
     terminated, then the adjusted Warrant Number shall promptly be readjusted
     to the adjusted Warrant Number which would then be in effect had the
     adjustment upon the issuance of such securities been made on the basis of
     the actual number of shares of Common Stock issued upon conversion,
     exchange or exercise of such securities. If the aggregate minimum
     consideration receivable by DIMAC Holdings for issuance of Common Stock
     upon conversion or in exchange for, or upon exercise of, such securities
     shall be increased by virtue of provisions therein contained or upon the
     arrival of a specified date or the happening of a specified event, then the
     Warrant Number shall promptly be readjusted to the Warrant Number which
     would then be in effect had the adjustment upon the issuance of such
     securities been made on the basis of such increased minimum consideration.

          This subsection (e) does not apply to the issuance of the Warrants or
     to any of the transactions described in paragraph (b) of this Section or
     excluded from the provisions of paragraph (d) of this Section .

     (f) Adjustment for Tender Offer. If DIMAC Holdings or any subsidiary of
     DIMAC Holdings consummates a tender offer for any Common Stock and
     purchases shares pursuant to such tender offer for an aggregate
     consideration having a fair market value (as determined reasonably and in
     good faith by the board of directors of DIMAC Holdings and described in a
     board resolution) as of the last time (the "Expiration Time") that tenders
     may be made pursuant to such tender offer (as it shall have been amended)
     that, together with (i) the aggregate of the cash plus the fair market
     value (as determined reasonably and in good faith by the board of directors
     of DIMAC Holdings and described in a board resolution) of the consideration
     paid in respect of any other tender offer by DIMAC Holdings or any
     subsidiaries of DIMAC Holdings for any Common Stock consummated within the
     12 months


                                      A-9

<PAGE>

     preceding the Expiration Time and in respect of which no adjustment
     pursuant to this subsection (f) has been made previously and (ii) the
     aggregate amount of any distributions to all holders of Common Stock made
     exclusively in cash within 12 months preceding the Expiration Time exceeds
     5.0% of the product of the Specified Value per share immediately prior to
     the Expiration Time times the number of shares of Common Stock outstanding
     (including any tendered shares) at the Expiration Time, the Warrant Number
     shall be adjusted in accordance with the following formula:

W'=~W `TIMES` {M `TIMES` (O `-` N)} OVER {(M `TIMES`O)`-F}

     where:

          W'   =    the adjusted Warrant Number.

          W    =    the Warrant Number immediately prior to the Expiration Time.

          M     =   the Specified Value per share of Common Stock immediately
                    prior to the Expiration Time.

          O     =   the number of shares of Common Stock outstanding (including
                    any tendered shares) at the Expiration Time.

          F     =   the fair market value of the aggregate consideration paid
                    for all shares of Common Stock purchased pursuant to the
                    tender offer.

          N    =    the number of shares of Common Stock accepted for payment
                    in such tender offer.

          If the number of shares accepted for payment in such tender offer or
     the aggregate consideration payable therefor have not been finally
     determined by the opening of business on the day following the Expiration
     Time, the adjustment required by this subsection (f) shall, pending such
     final determination, be made based upon the preliminary announced results
     of such tender offer, and, after such final determination shall have been
     made, the adjustment required by this subsection (f) shall be based upon
     the number of shares accepted for payment in such tender offer and the
     aggregate consideration payable therefor as so finally determined.

     (g)  "Specified Value" per share of Common Stock or of any other security
     (herein collectively referred to as a "Security") at any date shall be:

          (i)  if the Security is not registered under the Securities Exchange
          Act of 1934, as amended (the "Exchange Act"), (1) the value of the
          Security determined in good faith by the board of directors of DIMAC
          Holdings and certified in a board resolution, based on the most
          recently completed arm's-length transaction between DIMAC Holdings and
          a person other than an Affiliate of DIMAC Holdings in which such
          determination is necessary and the closing of which occurs on such
          date or shall


                                      A-10

<PAGE>

          have occurred within the six months preceding such date, (2) if no
          such transaction shall have occurred on such date or within such
          six-month period, the value of the Security most recently determined
          as of a date within the six months preceding such date by an
          Independent Financial Expert or (3) if neither clause (1) nor (2) is
          applicable, the value of the Security as mutually agreed by DIMAC
          Holdings and Holders of at least a majority of the Warrants
          outstanding; provided, however, that if DIMAC Holdings and such
          Holders are unable to mutually agree upon such value, DIMAC Holdings
          shall select an Independent Financial Expert who shall determine the
          value of such Security;

          (ii) if the Security is registered under the Exchange Act, the average
          of the daily market prices for each business day during the period
          commencing 10 business days before such date and ending on the date
          one day prior to such date or, if the Security has been registered
          under the Exchange Act for less than 30 consecutive business days
          before such date, then the average of the daily market prices (as
          hereinafter defined) for all of the business days before such date for
          which daily market prices are available. If the market price is not
          determinable for at least 15 business days in such period, the
          Specified Value of the Security shall be determined as if the Security
          was not registered under the Exchange Act; or

          (iii) if the Security is registered under the Exchange Act and is
          being sold in a firm commitment underwritten public offering
          registered under the Securities Act, the public offering price of
          such Security set forth on the cover page of the prospectus relating
          to such offering.

          The "market price" for any Security on each business day means: (A) if
     such Security is listed or admitted to trading on any securities exchange,
     the closing price, regular way, on such day on the principal exchange on
     which such Security is traded, or if no sale takes place on such day, the
     average of the closing bid and asked prices on such day or (B) if such
     Security is not then listed or admitted to trading on any securities
     exchange, the last reported sale price on such day, or if there is no such
     last reported sale price on such day, the average of the closing bid and
     the asked prices on such day, as reported by a reputable quotation source
     designated by DIMAC Holdings. If there are no such prices on a business
     day, then the market price shall not be determinable for such business day.

          In the case of Common Stock, if more than one class of Common Stock is
     outstanding, the "Specified Value" shall be the highest of the Specified
     Values per share of such classes of Common Stock.

          "Independent Financial Expert" shall mean a nationally recognized
     investment banking firm selected by DIMAC Holdings (i) that does not (and
     whose directors, officers, employees and Affiliates do not) have a direct
     or indirect financial interest in DIMAC Holdings or any of its Affiliates,
     (ii) that has not been, and, at the time it is called upon to serve as an
     Independent Financial Expert under this Agreement is not (and none of whose
     directors, officers, employees or Affiliates is) a promoter, director or
     officer of DIMAC Holdings, (iii) that has not been retained by DIMAC
     Holdings or any of its Affiliates for any purpose, other than to perform an
     equity valuation, within the preceding twelve months, and (iv) that, in the
     reasonable judgment of the board of directors of DIMAC Holdings, is
     otherwise qualified to serve as an independent financial advisor. Any such
     person may receive customary compensation and indemnification by DIMAC
     Holdings for opinions or services it provides as an Independent Financial
     Expert.


                                      A-11

<PAGE>

     (h)  Consideration Received. For purposes of any computation respecting
     consideration received pursuant to subsections (d) and (e) of this
     Section , the following shall apply:

               (1) in the case of the issuance of shares of Common Stock for
          cash, the consideration shall be the amount of such cash (without any
          deduction being made for any commissions, discounts or other expenses
          incurred by DIMAC Holdings for any underwriting of the issue or
          otherwise in connection therewith);

               (2) in the case of the issuance of shares of Common Stock for a
          consideration in whole or in part other than cash, the consideration
          other than cash shall be deemed to be the fair market value thereof
          (irrespective of the accounting treatment thereof) as determined in
          good faith by the board of directors of DIMAC Holdings; and

               (3) in the case of the issuance of options, warrants or other
          securities convertible into or exchangeable or exercisable for shares
          of Common Stock, the aggregate consideration received therefor shall
          be deemed to be the consideration received by DIMAC Holdings for the
          issuance of such securities plus the additional minimum consideration,
          if any, to be received by DIMAC Holdings upon the conversion, exchange
          or exercise thereof (the consideration in each case to be determined
          in the same manner as provided in clauses (1) and (2) of this
          subsection).

     (i)  When De Minimis Adjustment May Be Deferred. No adjustment in the
     Warrant Number need be made unless the adjustment would require an increase
     or decrease of at least 0.5% in the Warrant Number. Any adjustment that is
     not made shall be carried forward and taken into account in any subsequent
     adjustment, provided that no such adjustment shall be deferred beyond the
     date on which a Warrant is exercised.

          All calculations under this Section shall be made to the nearest
     1/100th of a share.

     (j)  Adjustment to Exercise Price. Upon each adjustment to the Warrant
     Number pursuant to this Section , the Exercise Price shall be adjusted so
     that it is equal to the Exercise Price in effect immediately prior to such
     adjustment multiplied by a fraction, the numerator of which is the Warrant
     Number in effect immediately prior to such adjustment, and the denominator
     of which is the Warrant Number in effect immediately after such adjustment.

     (k)  When No Adjustment Required. If an adjustment is made upon the
     establishment of a record date for a distribution subject to subsection
     (a), (b) or (c) of this Section and such distribution is subsequently
     cancelled, the Warrant Number and Exercise Price then in effect shall be
     readjusted, effective as of the date when the board of directors of DIMAC
     Holdings determines to cancel such distribution, to that which would have
     been in effect if such record date had not been fixed.

          To the extent the Warrants become convertible into cash, no adjustment
     need be made thereafter as to the amount of cash into which such Warrants
     are exercisable. Interest will not accrue on the cash.

     (l) Notice of Adjustment. Whenever the Warrant Number or Exercise Price is
     adjusted,


                                      A-12

<PAGE>

     DIMAC Holdings shall provide the notices required by Section hereof.

     (m) Voluntary Reduction. DIMAC Holdings from time to time may reduce the
     Exercise Price by any amount for any period of time (including, without
     limitation, permanently) if the period is at least 20 days and if the
     reduction is irrevocable during the period.

          Whenever the Exercise Price is reduced, DIMAC Holdings shall mail to
     the Holders a notice of the reduction. DIMAC Holdings shall mail the notice
     at least 15 days before the date the reduced Exercise Price takes effect.
     The notice shall state the reduced Exercise Price and the period it will be
     in effect.

          A reduction of the Exercise Price under this subsection (m) (other
     than a permanent reduction) does not change or adjust the Exercise Price
     otherwise in effect for purposes of subsections (a), (b), (c), (d), (e), or
     (f) of this Section .

     (n) Reorganizations. In case of any capital reorganization, other than in
     the cases referred to in subsections (a), (b), (c), (d), (e) or (f) of this
     Section , or the consolidation or merger of DIMAC Holdings with or into
     another corporation (other than a merger or consolidation in which DIMAC
     Holdings is the continuing corporation and which does not result in any
     reclassification of the outstanding shares of Common Stock into shares of
     other stock or other securities or property), or the sale of the property
     of DIMAC Holdings as an entirety or substantially as an entirety
     (collectively, such actions being hereinafter referred to as
     "Reorganizations"), there shall thereafter be deliverable upon exercise of
     any Warrant (in lieu of the number of shares of Common Stock theretofore
     deliverable) the number of shares of stock or other securities or property
     to which a holder of the number of shares of Common Stock that would
     otherwise have been deliverable upon the exercise of such Warrant would
     have been entitled upon such Reorganization if such Warrant had been
     exercised in full immediately prior to such Reorganization. In case of any
     Reorganization, appropriate adjustment, as determined in good faith by the
     board of directors of DIMAC Holdings, whose determination shall be
     described in a duly adopted resolution certified by DIMAC Holdings'
     Secretary or Assistant Secretary, shall be made in the application of the
     provisions herein set forth with respect to the rights and interests of
     Holders so that the provisions set forth herein shall thereafter be
     applicable, as nearly as possible, in relation to any shares or other
     property thereafter deliverable upon exercise of Warrants.

          DIMAC Holdings shall not effect any such Reorganization unless prior
     to or simultaneously with the consummation thereof the successor
     corporation (if other than DIMAC Holdings) resulting from such
     Reorganization or the corporation purchasing or leasing such assets or
     other appropriate corporation or entity shall expressly assume, by a
     supplemental Warrant Agreement or other acknowledgment executed and
     delivered to the Holder(s), the obligation to deliver to each such Holder
     such shares of stock, securities or assets as, in accordance with the
     foregoing provisions, such Holder may be entitled to purchase, and all
     other obligations and liabilities under this Agreement.


                                      A-13

<PAGE>

     (o) Form of Warrants. Irrespective of any adjustments in the Exercise
     Price or the number or kind of shares purchasable upon the exercise of the
     Warrants, Warrants theretofore or thereafter issued may continue to express
     the same price and number and kind of shares as are stated in the Warrants
     initially issuable pursuant to this Agreement.

     (p) Other Dilutive Events. In case any event shall occur as to which the
     provisions of this Section are not strictly applicable but the failure to
     make any adjustment would not fairly protect the purchase rights
     represented by the Warrants in accordance with the essential intent and
     principles of such sections, then, in each such case, DIMAC Holdings shall
     make a good faith adjustment to the Exercise Price and Warrant Number into
     which each Warrant is exercisable in accordance with the intent of this
     Section and, upon the written request of the Holders of a majority of the
     Warrants, shall appoint a firm of independent certified public accountants
     of recognized national standing (which may be the regular auditors of DIMAC
     Holdings), which shall give their opinion upon the adjustment, if any, on a
     basis consistent with the essential intent and principles established in
     this Section , necessary to preserve, without dilution, the purchase rights
     represented by these Warrants. Upon receipt of such opinion, DIMAC Holdings
     shall promptly mail a copy thereof to the Holder of each Warrant and shall
     make the adjustments described therein.

     (q)  Miscellaneous. For purpose of this Section the term "shares of Common
     Stock" shall mean (i) shares of any class of stock designated as Common
     Stock of DIMAC Holdings as of the date of this Agreement, (ii) shares of
     any other class of stock resulting from successive changes or
     reclassification of such shares consisting solely of changes in par value,
     or from par value to no par value, or from no par value to par value and
     (iii) shares of Common Stock of DIMAC Holdings or options, warrants or
     rights to purchase Common Stock of DIMAC Holdings or securities convertible
     into or exchangeable for shares of Common Stock of DIMAC Holdings
     outstanding on the date hereof and shares of Common Stock of DIMAC Holdings
     issued upon exercise, conversion or exchange of such securities. In the
     event that at any time, as a result of an adjustment made pursuant to this
     Section , the Holders of Warrants shall become entitled to purchase any
     securities of DIMAC Holdings other than, or in addition to, shares of
     Common Stock, thereafter the number or amount of such other securities so
     purchasable upon exercise of each Warrant shall be subject to adjustment
     from time to time in a manner and on terms as nearly equivalent as
     practicable to the provisions with respect to the Warrant Shares contained
     in subsections (a) through (p) of this Section , inclusive, and the
     provisions of Sections , , and hereof with respect to the Warrant Shares or
     the Common Stock shall apply on like terms to any such other securities.

   Section 10. Fractional Interests. DIMAC Holdings shall not be required to
issue fractional Warrant Shares on the exercise of Warrants. If more than one
Warrant shall be presented for exercise in full at the same time by the same
holder, the number of full Warrant Shares which shall be issuable upon the
exercise thereof shall be computed on the basis of the aggregate number of
Warrant Shares purchasable on exercise of the Warrants so presented. If any
fraction of a Warrant Share would, except for the provisions of this Section ,
be issuable on the exercise of any Warrants (or specified portion thereof),
DIMAC Holdings shall, pay an amount in cash equal to the fair market value of
the Warrant Share so issuable (as determined in good faith by the board of
directors of DIMAC Holdings), multiplied by such fraction.

   Section 11. Notices to Holders. Upon any adjustment pursuant to Section
hereof, DIMAC Holdings shall promptly thereafter (i) cause to be filed with
DIMAC Holdings a certificate of an officer of DIMAC Holdings setting forth the
Warrant Number and Exercise Price after such adjustment and setting forth in
reasonable detail the method of calculation and the facts upon which


                                      A-14

<PAGE>

such calculations are based, and (ii) cause to be given to each of the Holders
at its address appearing on the Warrant Register written notice of such
adjustments. Where appropriate, such notice may be given in advance and included
as a part of the notice required to be mailed under the other provisions of this
Section.

   In case:

     (a)  DIMAC Holdings shall authorize the issuance to all holders of shares
     of Common Stock of rights, options or warrants to subscribe for or purchase
     shares of Common Stock or of any other subscription rights or warrants;

     (b)  DIMAC Holdings shall authorize the distribution to all holders of
     shares of Common Stock of assets, including cash, evidences of its
     indebtedness, or other securities;

     (c) of any consolidation or merger to which DIMAC Holdings is a party and
     for which approval of any stockholders of DIMAC Holdings is required, or of
     the conveyance or transfer of the properties and assets of DIMAC Holdings
     substantially as an entirety, or of any reclassification or change of
     Common Stock issuable upon exercise of the Warrants (other than a change in
     par value, or from par value to no par value, or from no par value to par
     value, or as a result of a subdivision or combination), or a tender offer
     or exchange offer for shares of Common Stock;

     (d) of the voluntary or involuntary dissolution, liquidation or winding up
     of DIMAC Holdings;

     (e) DIMAC Holdings proposes to take any action that would require an
     adjustment to the Warrant Number or the Exercise Price pursuant to Section
     hereof; or

     (f) DIMAC Holdings proposes to take any action that would give rise to the
     Holders' preemptive rights as specified in the Stockholders Agreement or
     elsewhere.

then DIMAC Holdings shall cause to be given to each of the Holders at its
address appearing on the Warrant Register, at least 20 days prior to the
applicable record date hereinafter specified, or the date of the event in the
case of events for which there is no record date, in accordance with the
provisions of Section hereof, a written notice stating (i) the date as of which
the holders of record of shares of Common Stock to be entitled to receive any
such rights, options, warrants or distribution are to be determined, or (ii) the
initial expiration date set forth in any tender offer or exchange offer for
shares of Common Stock, or (iii) the date on which any such consolidation,
merger, conveyance, transfer, dissolution, liquidation or winding up is expected
to become effective or consummated, and the date as of which it is expected that
holders of record of shares of Common Stock shall be entitled to exchange such
shares for securities or other property, if any, deliverable upon such
reclassification, consolidation, merger, conveyance, transfer, dissolution,
liquidation or winding up. The failure to give the notice required by this
Section or any defect therein shall not affect the legality or validity of any
distribution, right, option, warrant, consolidation, merger, conveyance,
transfer, dissolution, liquidation or winding up, or the vote upon any action.

     Nothing contained in this Agreement or in any Warrant Certificate shall be
construed as conferring upon the Holders (prior to the exercise of such
Warrants) the right to vote or to consent or to receive notice as stockholder in
respect of the meetings of stockholders or the election of members of the board
of directors of DIMAC Holdings or any other matter, or any rights whatsoever


                                      A-15

<PAGE>

as stockholders of DIMAC Holdings; provided, however, that nothing in the
foregoing provision is intended to detract from any rights explicitly granted to
any Holder hereunder.

   Section 12.  Notices to DIMAC Holdings and Holders. All notices and other
communications provided for or permitted hereunder shall be made by
hand-delivery, first-class mail, telex, telecopier, or overnight air courier
guaranteeing next day delivery:

     (a)  if to Purchasers, TCW/Crescent Mezzanine, L.L.C., 11100 Santa Monica
     Boulevard, Suite 2000, Los Angeles, CA 90025, Telecopy No.: 310-235-5967,
     Attention: John C. Rocchio, with a copy to Skadden, Arps, Slate, Meagher &
     Flom, 300 South Grand Avenue, Suite 3400, Los Angeles, California 90071,
     Telecopy number (213) 687-5600, Attention: Rodrigo A. Guerra, Jr., Esq.;
     and

     (b)  if to DIMAC Holdings, 5775 Peachtree Dunwoody Road, Suite C150,
     Atlanta, GA 30342, Telecopy No. 404-705-9929, Attention: Chief Financial
     Officer, with a copy to McCown De Leeuw & Co., 65 E. 55th Street., New
     York, New York 10022, Telecopy No. (212) 355-6283, Attention: James L. Wu,
     with a copy to White & Case LLP, 1155 Avenue of the Americas, New York, New
     York 10036, Telecopy No. (212) 354-8113, Attention: Frank L. Schiff, Esq.

     All such notices and communications shall be deemed to have been duly
given: at the time delivered by hand, if personally delivered; five business
days after being deposited in the mail, postage prepaid, if mailed (so long as a
fax copy is sent and receipt acknowledged within two business days after
mailing); when answered back if telexed; when receipt acknowledged, if
telecopied; and the next business day after timely delivery to the courier, if
sent by overnight air courier guaranteeing next day delivery. The parties may
change the addresses to which notices are to be given by giving five days' prior
written notice of such change in accordance herewith.

   Section 13. Certain Supplements and Amendments. DIMAC Holdings may from time
to time supplement or amend this Agreement without the approval of any Holders
in order to cure any ambiguity or to correct or supplement any provision
contained herein which may be defective or inconsistent with any other provision
herein, or to make any other provisions in regard to matters or questions
arising hereunder which DIMAC Holdings may deem necessary or desirable; provided
that any such supplement or amendment shall not in any way adversely affect the
interests of the Holders.

   Section 14. Successors. All the covenants and provisions of this Agreement by
or for the benefit of DIMAC Holdings shall bind and inure to the benefit of its
respective successors and assigns hereunder.

   Section 15.  Termination. This Agreement shall terminate if all Warrants have
been exercised pursuant to this Agreement.

   Section 16.  GOVERNING LAW; SUBMISSION TO JURISDICTION. THIS AGREEMENT AND
ALL ISSUES HEREUNDER SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH
THE INTERNAL LAWS OF THE STATE OF NEW YORK (WITHOUT REFERENCE TO PRINCIPLES
OF CONFLICTS OF LAW EXCEPT SECTION 5-1401 OF THE NEW YORK GENERAL OBLIGATIONS
LAW); PROVIDED THAT DETERMINATIONS RELATING TO CORPORATE LAW SHALL BE
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE. TO THE
FULLEST EXTENT IT MAY EFFECTIVELY DO SO UNDER APPLICABLE LAW, DIMAC HOLDINGS
HEREBY IRREVOCABLY SUBMITS TO THE JURISDICTION OF ANY NEW YORK STATE COURT


                                      A-16

<PAGE>

SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW YORK OR ANY FEDERAL COURT
SITTING IN THE BOROUGH OF MANHATTAN IN THE CITY OF NEW YORK IN RESPECT OF ANY
SUIT, ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT AND THE
WARRANTS, AND IRREVOCABLY ACCEPTS FOR ITSELF AND IN RESPECT OF ITS PROPERTY,
GENERALLY AND UNCONDITIONALLY, JURISDICTION OF THE AFORESAID COURTS. DIMAC
HOLDINGS IRREVOCABLY WAIVES, TO THE FULLEST EXTENT IT MAY EFFECTIVELY DO SO
UNDER APPLICABLE LAW, ANY OBJECTION WHICH IT MAY NOW OR HEREAFTER HAVE TO THE
LAYING OF THE VENUE OF ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH
COURT AND ANY CLAIM THAT ANY SUCH SUIT, ACTION OR PROCEEDING HAS BEEN BROUGHT IN
AN INCONVENIENT FORUM. NOTHING HEREIN SHALL AFFECT THE RIGHT OF ANY HOLDER OF A
WARRANT TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO COMMENCE
LEGAL PROCEEDINGS OR OTHERWISE PROCEED AGAINST DIMAC HOLDINGS IN ANY OTHER
JURISDICTION.

   Section 17.  Benefits of this Agreement. Nothing in this Agreement shall be
construed to give to any person or corporation other than DIMAC Holdings and the
Holders any legal or equitable right, remedy or claim under this Agreement; but
this Agreement shall be for the sole and exclusive benefit of DIMAC Holdings and
the Holders.

   Section 18. Counterparts. This Agreement may be executed in any number of
counterparts and each of such counterparts shall for all purposes be deemed to
be an original, and all such counterparts shall together constitute but one and
the same instrument.

   Section 19. Amendments and Waivers. Subject to Section hereof, DIMAC
Holdings agrees it will not solicit, request or negotiate for or with respect
to any proposed waiver or amendment of any of the provisions of this
Agreement or any Warrant unless each Holder (irrespective of the amount of
Warrants then owned by it) shall substantially concurrently be informed
thereof by DIMAC Holdings and shall be afforded the opportunity of
considering the same and shall be supplied by DIMAC Holdings with sufficient
information (including any offer of remuneration) to enable it to make an
informed decision with respect thereto which information shall be the same as
that supplied to each other Holder. DIMAC Holdings will not directly or
indirectly, pay or cause to be paid any remuneration whether by way of
supplement or additional interest fee or otherwise, to any Holder as
consideration for or as an inducement to the entering into by any Holder of
any waiver or amendment of any of the terms and provisions of this Agreement
or any Warrant unless such remunerations is concurrently paid on the same
terms, ratably to each Holder whether or not such Holder signs such waiver or
consent, provided that the foregoing is not intended to preclude the adoption
of any amendment or the giving of any waiver by the Holders of a majority of
the Warrants to the extent permitted by the other provisions of this Section.


                                      A-17

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and year first above written.


                              DIMAC HOLDINGS, INC.

                              By:
                                   ----------------------------------
                              Name:

                              Title:
                                   ----------------------------------


                                      A-18

<PAGE>

Purchasers:


                              TCW/CRESCENT MEZZANINE PARTNERS, L.P.
                              TCW/CRESCENT MEZZANINE TRUST
                              TCW/CRESCENT MEZZANINE INVESTMENT PARTNERS, L.P.

                              By:  TCW/CRESCENT MEZZANINE, L.L.C.,
                                   its general partner or managing owner

                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------

                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------


Initial Bank Account and Wire Instructions:
- -------------------------------------------

Bank of New York
700 South Flower Street
2nd Floor
Los Angeles, CA 90017

ABA: 021-000-018
BNF: IOC 565
BBI: A/C#355-744
Account Name: Mezzanine Master Wire Account
Attention: Yolanda Pena (213) 630-6437

Address for Notices:
- --------------------

TCW/Crescent Mezzanine, LLC
11100 Santa Monica Boulevard
Suite 2000
Los Angeles, CA 90025
Attn: John C. Rocchio
Telecopy No.: (310) 235-596


                                      A-19

<PAGE>

                              TCW LEVERAGED INCOME TRUST, L.P.

                              By:  TCW ADVISORS (BERMUDA), LIMITED,
                                       as General Partner
                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------



                              By:  TCW INVESTMENT MANAGEMENT COMPANY,
                                        as Investment Advisor


                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------



Initial Bank Account and Wire Instructions:
- -------------------------------------------

Bank of New York


700 South Flower Street
2nd Floor
Los Angeles, CA 90017

ABA: 021-000-018
BNF: IOC 565
BBI: A/C#355-744
Account Name: Mezzanine Master Wire Account
Attention: Yolanda Pena (213) 630-6437

Address for Notices:
- --------------------

TCW/Crescent Mezzanine, LLC
11100 Santa Monica Boulevard
Suite 2000
Los Angeles, CA 90025
Attn: John C. Rocchio
Telecopy No.: (310) 235-5967


                                      A-20

<PAGE>

                              TCW SHARED OPPORTUNITY FUND II, L.P.

                              By:  TCW INVESTMENT MANAGEMENT COMPANY,
                                        its investment advisor


                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------


                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------


Initial Bank Account and Wire Instructions:
- -------------------------------------------

Bank of New York
700 South Flower Street
2nd Floor
Los Angeles, CA 90017

ABA: 021-000-018
BNF: IOC 565
BBI: A/C#355-744
Account Name: Mezzanine Master Wire Account
Attention: Yolanda Pena (213) 630-6437

Address for Notices:
- --------------------

TCW/Crescent Mezzanine, LLC
11100 Santa Monica Boulevard
Suite 2000
Los Angeles, CA 90025
Attn: John C. Rocchio
Telecopy No.: (310) 235-5967


                                      A-21

<PAGE>

EXHIBIT A      [Form of Warrant Certificate]

THE SECURITIES REPRESENTED BY THIS CERTIFICATE WERE ORIGINALLY ISSUED ON OCTOBER
22, 1998, AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED (THE "SECURITIES ACT"). THE SECURITIES MAY NOT BE SOLD OR OFFERED FOR
SALE OR OTHERWISE DISTRIBUTED EXCEPT IN CONJUNCTION WITH AN EFFECTIVE
REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT, OR IN
COMPLIANCE WITH RULE 144 OR PURSUANT TO ANOTHER EXEMPTION THEREFROM. THE
SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A WARRANT AGREEMENT,
THE STOCKHOLDERS AGREEMENT (AS DEFINED BELOW) AND A SECURITIES PURCHASE
AGREEMENT, EACH DATED AS OF OCTOBER 22, 1998, AMONG THE ISSUER OF SUCH
SECURITIES ("DIMAC HOLDINGS"), THE PURCHASERS REFERRED TO THEREIN AND THE OTHER
PARTIES THERETO. THE TRANSFER OF THIS CERTIFICATE IS SUBJECT TO THE CONDITIONS
SPECIFIED IN SUCH AGREEMENTS AND DIMAC HOLDINGS RESERVES THE RIGHT TO REFUSE THE
TRANSFER OF THIS CERTIFICATE UNTIL SUCH CONDITIONS HAVE BEEN FULFILLED WITH
RESPECT TO SUCH TRANSFER. A COPY OF SUCH AGREEMENTS WILL BE FURNISHED WITHOUT
CHARGE BY DIMAC HOLDINGS TO THE HOLDER HEREOF UPON WRITTEN REQUEST.

THE SHARES ISSUABLE UPON EXERCISE OF THE SECURITIES REPRESENTED BY THIS
CERTIFICATE ARE SUBJECT TO THE PREFERENCES, POWERS, QUALIFICATIONS AND RIGHTS OF
EACH CLASS AND SERIES AS SET FORTH IN DIMAC HOLDINGS' CERTIFICATE OF
INCORPORATION. DIMAC HOLDINGS WILL FURNISH A COPY OF THE CERTIFICATE OF
INCORPORATION TO THE HOLDER OF THIS CERTIFICATE UPON WRITTEN REQUEST.

No. _____         ______ Warrants

                               Warrant Certificate

                              DIMAC HOLDINGS, INC.

     This Warrant Certificate certifies that ___________________________, or
registered assigns, is the registered holder of the number of Warrants (the
"Warrants") set forth above to purchase Common Stock, $0.001 par value (the
"Common Stock"), of DIMAC Holdings, Inc., a Delaware corporation ("DIMAC
Holdings"). Each Warrant entitles the holder upon exercise to receive from DIMAC
Holdings one fully paid and nonassessable share of Common Stock (a "Warrant
Share"), at the initial exercise price (the "Exercise Price") of $.01, payable
in lawful money of the United States of America, upon surrender of this Warrant
Certificate and payment of the Exercise Price at the office of DIMAC Holdings
designated for such purpose, but only subject to the conditions set forth herein
and in the Warrant Agreement referred to hereinafter. The Exercise Price and
number of Warrant Shares issuable upon exercise of the Warrants are subject to
adjustment upon the occurrence of certain events, as set forth in the Warrant
Agreement. Each Warrant is exercisable at any time prior to 5:00 p.m., New York
time, on October 22, 2209.

     The Warrants evidenced by this Warrant Certificate are part of a duly
authorized issue of Warrants, and are issued or to be issued pursuant to a
Warrant Agreement dated as of October 22, 1998 (the "Warrant Agreement"), duly
executed and delivered by DIMAC Holdings, which Warrant Agreement is hereby
incorporated by reference in and made a part of this instrument and is hereby
referred to for a description of the rights, limitation of rights, obligations,
duties and immunities thereunder of DIMAC Holdings and the holders (the words
"holders" or "holder" meaning the registered holders or registered holder) of
the Warrants. A copy of the Warrant Agreement may be obtained by the holder
hereof upon written request to DIMAC Holdings. Capitalized terms used and not
defined herein shall have the meaning ascribed thereto in the Warrant Agreement.

     The holder hereof may exercise the Warrants evidenced hereby under and
pursuant to the terms and conditions of the Warrant Agreement by surrendering
this Warrant Certificate, with the form of election to purchase


                                      A-22

<PAGE>

set forth hereon (and by this reference made a part hereof) properly completed
and executed, and, to the extent the Warrants are not being exchanged pursuant
to the Warrant exchange provisions of Section 5 of the Warrant Agreement,
together with payment of the Exercise Price in cash or by certified or bank
check at the office of DIMAC Holdings designated for such purpose. In the event
that upon any exercise of Warrants evidenced hereby the number of Warrants
exercised shall be less than the total number of Warrants evidenced hereby,
there shall be issued by DIMAC Holdings to the holder hereof or its registered
assignee a new Warrant Certificate evidencing the number of Warrants not
exercised.

     The Warrant Agreement provides that upon the occurrence of certain events
the number of Warrant Shares issuable upon exercise of a Warrant and the
Exercise Price set forth on the face hereof may, subject to certain conditions,
be adjusted.

     The holder hereof will have certain registration rights and other rights
and obligations with respect to the Warrant Shares as provided in the Amended
and Restated Stockholders Agreement dated as of October 22, 1998 by and among
DIMAC Holdings and the persons party thereto, as supplemented and modified
pursuant to the letter dated October 22, 1998 from DIMAC Holdings, McCown De
Leeuw & Co. IV, L.P. and McCown De Leeuw & Co. IV Associates, L.P. to the
Purchasers (such Amended and Restated Stockholders Agreement as so supplemented
and modified, being referred to herein as the "Stockholders Agreement"). Copies
of the Stockholders Agreement may be obtained by the holder hereof upon written
request to DIMAC Holdings.

     Warrant Certificates, when surrendered at the office of DIMAC Holdings by
the registered holder thereof in person or by legal representative or attorney
duly authorized in writing, may be exchanged, in the manner and subject to the
limitations provided in the Warrant Agreement, but without payment of any
service charge, for another Warrant Certificate or Warrant Certificates of like
tenor evidencing in the aggregate a like number of Warrants.

     Subject to the terms and conditions of the Warrant Agreement, upon due
presentation for registration of transfer of this Warrant Certificate at the
office of DIMAC Holdings a new Warrant Certificate or Warrant Certificates of
like tenor and evidencing in the aggregate a like number of Warrants shall be
issued to the transferee(s) in exchange for this Warrant Certificate, subject to
the limitations provided in the Warrant Agreement, without charge except for any
tax or other governmental charge imposed in connection therewith.

     DIMAC Holdings may deem and treat the registered holder(s) thereof as the
absolute owner(s) of this Warrant Certificate (notwithstanding any notation of
ownership or other writing hereon made by anyone), for the purpose of any
exercise hereof, of any distribution to the holder(s) hereof, and for all other
purposes, and DIMAC Holdings shall not be affected by any notice to the
contrary. Neither the Warrants nor this Warrant Certificate entitles any holder
hereof to any rights of a stockholder of DIMAC Holdings.

     IN WITNESS WHEREOF, DIMAC Holdings has caused this Warrant Certificate to
be signed by its Chairman of the Board, Chief Executive Officer, President or
Vice President and by its Secretary or Assistant Secretary.

Dated:  October 22, 1998

                              DIMAC HOLDINGS, INC.

                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------


                              By:
                                   ----------------------------------
                              Name:
                                   ----------------------------------
                              Title:
                                   ----------------------------------


                                      A-23

<PAGE>

                          FORM OF ELECTION TO PURCHASE
                    (To Be Executed Upon Exercise of Warrant)

     The undersigned hereby irrevocably elects to exercise the right,
represented by this Warrant Certificate, to:

     (Check Applicable Box)

     -    receive                shares of Common Stock and herewith tenders
                  --------------
          payment for such shares to the order of DIMAC Holdings, Inc. in the
          amount of $             in accordance with the terms hereof.
                     ------------

     -    exchange Warrants for shares of Common Stock and herewith tenders
          Warrants to purchase                 shares of Common Stock as payment
                               ---------------
          for such number of shares of Common Stock as determined in accordance
          with the Warrant exchange procedures of Section 5 of the Warrant
          Agreement.

     The undersigned requests that a certificate for such shares be registered
in the name of                                    , whose address is
               -----------------------------------
                                and that such shares be delivered to
- -------------------------------
                            , whose address is
- ----------------------------

     If said number of shares is less than all of the shares of Common Stock
purchasable hereunder, the undersigned requests that a new Warrant Certificate
representing the remaining balance of such shares be registered in the name of
                            , whose address is                                ,
- ----------------------------                   -------------------------------
and that such Warrant Certificate be delivered to                             ,
                                                  ----------------------------
whose address is



                         Signature(s):
                                        ------------------------

                         NOTE:     The above signature(s) must correspond with
                                   the name written upon the face of this
                                   Warrant Certificate in every particular,
                                   without alteration or enlargement or any
                                   change whatever.  If this Warrant is held of
                                   record by two or more joint owners, all such
                                   owners must sign.

Date:
     --------------------


                                      A-24

<PAGE>

                               FORM OF ASSIGNMENT
           (To be signed only upon assignment of Warrant Certificate)

     FOR VALUE RECEIVED,                              hereby sells, assigns and
                         ----------------------------
transfers unto                              whose address is
               ----------------------------
                                  and whose social security number or other
- ---------------------------------
identifying number is                          , the within Warrant Certificate,
                      -------------------------
together with all right, title and interest therein and to the Warrants
represented thereby, and does hereby irrevocably constitute and appoint
                            , attorney, to transfer said Warrant Certificate on
- ----------------------------
the books of the within-named corporation, with full power of substitution in
the premises.

                         Signature(s):
                                        ------------------------

                         NOTE:     The above signature(s) must correspond with
                                   the name written upon the face of this
                                   Warrant Certificate in every particular,
                                   without alteration or enlargement or any
                                   change whatever.  If this Warrant is held of
                                   record by two or more joint owners, all such
                                   owners must sign.

Date:
     --------------------


                                      A-25

<PAGE>
                                                                         Annex B


                                DIMAC Holdings, Inc.

                                     as issuer

                      151/2% Senior Notes due October 22, 2009
                   ______________________________________________


                                     INDENTURE

                            Dated as of October 22, 1998
                   ______________________________________________



                             Wilmington Trust Company,

                                      Trustee


<PAGE>

                                CROSS-REFERENCE TABLE*

Trust Indenture                                                        Indenture
  Act Section                                                           Section
- ---------------                                                        ---------

310(a)(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.10
310(a)(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.10
310(a)(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
310(a)(4). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
310(a)(5). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.10
310(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.8; 7.10
310(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
311(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.11
311(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.11
311(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
312(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.5
312(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.3
312(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.3
313(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6
313(b)(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6
313(b)(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6
313(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6
313(d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.6
314(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3; 4.4
314(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
314(c)(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.4
314(c)(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.4
314(c)(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
314(d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
314(e) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.5
314(f) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
315(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
315(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.5
315(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
315(d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1
315(e) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.11
316(a)(last sentence). . . . . . . . . . . . . . . . . . . . . . . . . 2.9
316(a)(1)(A) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.5
316(a)(1)(B) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.4
316(a)(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
316(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.2
316(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.4
317(a)(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.8
317(a)(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.9
317(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4
318(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.1
318(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N/A
318(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.1

N.A. means not applicable.
*This Cross-Reference Table is not part of the Indenture.


<PAGE>

                                  TABLE OF CONTENTS

                                                                            Page
                                                                            ----
ARTICLE I DEFINITIONS AND INCORPORATION BY REFERENCE . . . . . . . . . . . .  .1
     Section 1.1    Definitions. . . . . . . . . . . . . . . . . . . . . . .  .1
     Section 1.2    Other Definitions. . . . . . . . . . . . . . . . . . . .  12
     Section 1.3    Incorporation by Reference of Trust Indenture Act. . . .  13
     Section 1.4    Rules of Construction. . . . . . . . . . . . . . . . . .  13

ARTICLE II THE NOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
     Section 2.1    Form and Dating. . . . . . . . . . . . . . . . . . . . .  14
     Section 2.2    Execution and Authentication . . . . . . . . . . . . . .  14
     Section 2.3    Registrar, Paying Agent and Depository . . . . . . . . .  15
     Section 2.4    Paying Agent to Hold Money in Trust. . . . . . . . . . .  16
     Section 2.5    Holder Lists . . . . . . . . . . . . . . . . . . . . . .  16
     Section 2.6    Transfer and Exchange. . . . . . . . . . . . . . . . . .  16
     Section 2.7    Replacement Notes. . . . . . . . . . . . . . . . . . . .  19
     Section 2.8    Outstanding Notes. . . . . . . . . . . . . . . . . . . .  19
     Section 2.9    Treasury Notes . . . . . . . . . . . . . . . . . . . . .  20
     Section 2.10   Temporary Notes. . . . . . . . . . . . . . . . . . . . .  20
     Section 2.11   Cancellation . . . . . . . . . . . . . . . . . . . . . .  20
     Section 2.12   Defaulted Interest . . . . . . . . . . . . . . . . . . .  21
     Section 2.13   Legends. . . . . . . . . . . . . . . . . . . . . . . . .  21
     Section 2.14   Deposit of Moneys. . . . . . . . . . . . . . . . . . . .  22

ARTICLE III REDEMPTION . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
     Section 3.1    Notices to Trustee . . . . . . . . . . . . . . . . . . .  22
     Section 3.2    Selection of Notes to Be Redeemed. . . . . . . . . . . .  22
     Section 3.3    Notice of Redemption . . . . . . . . . . . . . . . . . .  22
     Section 3.4    Effect of Notice of Redemption.. . . . . . . . . . . . .  23
     Section 3.5    Deposit of Redemption Price. . . . . . . . . . . . . . .  23
     Section 3.6    Notes Redeemed in Part.. . . . . . . . . . . . . . . . .  24
     Section 3.7    Optional Redemption. . . . . . . . . . . . . . . . . . .  24

ARTICLE IV COVENANTS . . . . . . . . . . . . . . . . . . . . . . . . . . . .  24
     Section 4.1    Payment of Notes.. . . . . . . . . . . . . . . . . . . .  24
     Section 4.2    Maintenance of Office or Agency. . . . . . . . . . . . .  24
     Section 4.3    Reports. . . . . . . . . . . . . . . . . . . . . . . . .  25
     Section 4.4    Compliance Certificate . . . . . . . . . . . . . . . . .  26
     Section 4.5    Taxes. . . . . . . . . . . . . . . . . . . . . . . . . .  26
     Section 4.6    Stay, Extension and Usury Laws . . . . . . . . . . . . .  27
     Section 4.7    Limitation on Restricted Payments. . . . . . . . . . . .  27
     Section 4.8    Limitation on Restrictions on Dividends
                    from Restricted Subsidiaries . . . . . . . . . . . . . .  28
     Section 4.9    Limitation on Additional Indebtedness and
                    Issuance of Disqualified Capital Stock . . . . . . . . .  29
     Section 4.10   Limitation on Asset Sales. . . . . . . . . . . . . . . .  29
     Section 4.11   Limitation on Transactions With Affiliates . . . . . . .  31
     Section 4.12   Limitation on Liens. . . . . . . . . . . . . . . . . . .  32
     Section 4.13   Corporate Existence. . . . . . . . . . . . . . . . . . .  32
     Section 4.14   Repurchase Upon a Change of Control. . . . . . . . . . .  32
     Section 4.15   Maintenance of Properties. . . . . . . . . . . . . . . .  34
     Section 4.16   Maintenance of Insurance . . . . . . . . . . . . . . . .  34


                                         -i-


<PAGE>

     Section 4.17   Investment Company Act . . . . . . . . . . . . . . . . .  34
     Section 4.18   Ownership of Subsidiaries. . . . . . . . . . . . . . . .  34
     Section 4.19   Limitation on Business . . . . . . . . . . . . . . . . .  34
     Section 4.20   Employee Plans . . . . . . . . . . . . . . . . . . . . .  35
     Section 4.21   Compliance with Laws; Maintenance of Licenses. . . . . .  35
     Section 4.22   Available Cash . . . . . . . . . . . . . . . . . . . . .  35
     Section 4.23   Fiscal Years . . . . . . . . . . . . . . . . . . . . . .  35
     Section 4.24   Limitation on Acquisitions . . . . . . . . . . . . . . .  35
     Section 4.25   Limitation on Capital Expenditures . . . . . . . . . . .  36
     Section 4.26   Inspection of Properties and Records.. . . . . . . . . .  36

ARTICLE V SUCCESSORS . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
     Section 5.1    When DIMAC Holdings May Merge, etc.. . . . . . . . . . .  36
     Section 5.2    Successor Substituted. . . . . . . . . . . . . . . . . .  37

ARTICLE VI DEFAULTS AND REMEDIES . . . . . . . . . . . . . . . . . . . . . .  37
     Section 6.1    Events of Default. . . . . . . . . . . . . . . . . . . .  37
     Section 6.2    Acceleration . . . . . . . . . . . . . . . . . . . . . .  39
     Section 6.3    Other Remedies . . . . . . . . . . . . . . . . . . . . .  40
     Section 6.4    Waiver of Past Defaults. . . . . . . . . . . . . . . . .  40
     Section 6.5    Control by Majority. . . . . . . . . . . . . . . . . . .  40
     Section 6.6    Limitation on Suits. . . . . . . . . . . . . . . . . . .  40
     Section 6.7    Rights of Holders to Receive Payment . . . . . . . . . .  41
     Section 6.8    Collection Suit by Trustee . . . . . . . . . . . . . . .  41
     Section 6.9    Trustee May File Proofs of Claim . . . . . . . . . . . .  41
     Section 6.10   Priorities . . . . . . . . . . . . . . . . . . . . . . .  41
     Section 6.11   Undertaking for Costs. . . . . . . . . . . . . . . . . .  42
     Section 6.12   Premium on Acceleration. . . . . . . . . . . . . . . . .  42

ARTICLE VII TRUSTEE. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43
     Section 7.1    Duties of Trustee. . . . . . . . . . . . . . . . . . . .  43
     Section 7.2    Rights of Trustee. . . . . . . . . . . . . . . . . . . .  44
     Section 7.3    Individual Rights of Trustee . . . . . . . . . . . . . .  44
     Section 7.4    Trustee's Disclaimer . . . . . . . . . . . . . . . . . .  44
     Section 7.5    Notice of Defaults . . . . . . . . . . . . . . . . . . .  45
     Section 7.6    Reports by Trustee to Holders. . . . . . . . . . . . . .  45
     Section 7.7    Compensation and Indemnity . . . . . . . . . . . . . . .  45
     Section 7.8    Replacement of Trustee . . . . . . . . . . . . . . . . .  46
     Section 7.9    Successor Trustee by Merger, etc.. . . . . . . . . . . .  47
     Section 7.10   Eligibility; Disqualification. . . . . . . . . . . . . .  47
     Section 7.11   Preferential Collection of Claims Against DIMAC
                    Holdings . . . . . . . . . . . . . . . . . . . . . . . .  47

ARTICLE VIII DISCHARGE; LEGAL DEFEASANCE AND COVENANT DEFEASANCE . . . . . .  47
     Section 8.1    Discharge; Option to Effect Legal or Covenant
                    Defeasance . . . . . . . . . . . . . . . . . . . . . . .  47
     Section 8.2    Legal Defeasance and Discharge . . . . . . . . . . . . .  47
     Section 8.3    Covenant Defeasance. . . . . . . . . . . . . . . . . . .  48
     Section 8.4    Conditions to Legal or Covenant Defeasance . . . . . . .  48
     Section 8.5    Deposits to be Held in Trust; Other Miscellaneous
                    Provisions.. . . . . . . . . . . . . . . . . . . . . . .  49
     Section 8.6    Repayment to DIMAC Holdings. . . . . . . . . . . . . . .  50
     Section 8.7    Reinstatement. . . . . . . . . . . . . . . . . . . . . .  50

ARTICLE IX AMENDMENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
     Section 9.1    Without Consent of Holders . . . . . . . . . . . . . . .  50
     Section 9.2    With Consent of Holders. . . . . . . . . . . . . . . . .  51


                                         -ii-


<PAGE>

     Section 9.3    Compliance with Trust Indenture Act. . . . . . . . . . .  52
     Section 9.4    Revocation and Effect of Consents. . . . . . . . . . . .  52
     Section 9.5    Notation on or Exchange of Notes . . . . . . . . . . . .  52
     Section 9.6    Trustee to Sign Amendments, etc. . . . . . . . . . . . .  53

ARTICLE X MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . . . . . . .  53
     Section 10.1   Trust Indenture Act Controls . . . . . . . . . . . . . .  53
     Section 10.2   Notices. . . . . . . . . . . . . . . . . . . . . . . . .  53
     Section 10.3   Communication by Holders with Other Holders. . . . . . .  54
     Section 10.4   Certificate and Opinion as to Conditions Precedent . . .  54
     Section 10.5   Statements Required in Certificate or Opinion. . . . . .  54
     Section 10.6   Rules by Trustee and Agents. . . . . . . . . . . . . . .  55
     Section 10.7   Legal Holidays . . . . . . . . . . . . . . . . . . . . .  55
     Section 10.8   No Recourse Against Others . . . . . . . . . . . . . . .  55
     Section 10.9   Governing Law. . . . . . . . . . . . . . . . . . . . . .  55
     Section 10.10  No Adverse Interpretation of Other Agreements. . . . . .  56
     Section 10.11  Successors . . . . . . . . . . . . . . . . . . . . . . .  56
     Section 10.12  Severability . . . . . . . . . . . . . . . . . . . . . .  56
     Section 10.13  Counterpart Originals. . . . . . . . . . . . . . . . . .  56
     Section 10.14  Table of Contents, Headings, etc.. . . . . . . . . . . .  56

EXHIBIT A - Form of Note . . . . . . . . . . . . . . . . . . . . . . . . . . A-1
EXHIBIT B - Certificate to Be Delivered upon Exchange or Registration of
            Transfer of Notes. . . . . . . . . . . . . . . . . . . . . . . . B-1


                                        -iii-


<PAGE>

     This Indenture, dated as of October 22, 1998, is entered into by and
between DIMAC Holdings, Inc., a Delaware corporation ("DIMAC Holdings"), and
Wilmington Trust Company, a Delaware banking corporation, as trustee (the
"TRUSTEE").

     DIMAC Holdings and the Trustee agree as follows for the benefit of each
other and for the equal and ratable benefit of the Holders (as defined below) of
DIMAC Holdings's 151/2% Senior Notes due October 22, 2009.

                                      ARTICLE I
DEFINITIONS AND INCORPORATION        BY REFERENCE

     Section 1.1    DEFINITIONS.

     "ACQUIRED INDEBTEDNESS" means Indebtedness of a Person or any of its
Restricted Subsidiaries existing at the time such Person becomes a Restricted
Subsidiary of DIMAC Holdings or any of its Restricted Subsidiaries or assumed in
connection with the acquisition by DIMAC Holdings or any of its Restricted
Subsidiaries of assets from such Person, which Indebtedness was not incurred in
connection with or in anticipation of such acquisition.

     "ACQUISITION" means the acquisition (including by way of a merger or
consolidation or in a series of related transactions) of all or substantially
all of the assets or property of another Person or of Voting Securities of such
Person representing a majority (more than 50%) of the aggregate Voting Power of
the outstanding Voting Securities of such Person by purchase in cash, exchange
of property or securities, or by any other method.

     "ADVISORY SERVICES AGREEMENT" means the Advisory Services Agreement dated
as of June 26, 1998 by and between DIMAC Operating and MDC Management Company
IV, LLC, as in effect on the date thereof.

     "AFFILIATE" means, with respect to any referenced Person, a Person (i)
which directly or indirectly through one or more intermediaries controls, or is
controlled by, or is under common control with, such referenced Person, (ii)
which directly or indirectly through one or more intermediaries beneficially
owns or holds 5% or more of the combined voting power of the total Voting
Securities of such referenced Person or (iii) of which 5% or more of the
combined voting power of the total Voting Securities directly or indirectly
through one or more intermediaries is beneficially owned or held by such
referenced Person or a Subsidiary of such referenced Person.  When used herein
without reference to any Person, Affiliate means an Affiliate of DIMAC Holdings.
For all purposes of this Indenture, McCown De Leeuw & Co., Inc. and its
Affiliates shall be considered an Affiliate of DIMAC Holdings.  For purposes of
this definition, "control" when used with respect to any person means the
possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of such person, whether through the
ownership of Voting Securities, by agreement or otherwise; and the terms
"affiliated," "controlling" and "controlled" have meanings correlative to the
foregoing.  Notwithstanding the foregoing, for purposes of this Indenture, Trust
Company of the West and its Affiliates and any other Initial Purchaser and its
Affiliates shall not be considered Affiliates of DIMAC Holdings or any of its
Subsidiaries.

     "AGENT" means any Registrar, Paying Agent or co-registrar.

     "ASSET ACQUISITION" means (a) an Investment by DIMAC Holdings or any of its
Subsidiaries in any other Person pursuant to which such Person shall become a
Subsidiary of DIMAC Holdings, or shall be merged with or into DIMAC Holdings or
any of its Subsidiaries, or (b) the acquisition by DIMAC Holdings or any of its
Subsidiaries of the assets of any Person (other than a Subsidiary of DIMAC
Holdings) which


                                       B-1

<PAGE>

constitute all or substantially all of the assets of such Person or comprise any
division or line of business of such Person or any other properties or assets of
such Person other than in the ordinary course of business.

     "ASSET SALE" means any sale, lease, transfer, issuance or other disposition
(or series of related sales, leases, transfers, issuances or dispositions that
are part of a common plan) of shares of Capital Stock of a Restricted Subsidiary
(other than directors' qualifying shares), property or other assets (each
referred to for the purposes of this definition as a "disposition") by DIMAC
Holdings or any Restricted Subsidiary (including any disposition by means of a
merger, consolidation or similar transaction) other than (i) a disposition by a
Restricted Subsidiary to DIMAC Holdings or by DIMAC Holdings or a Restricted
Subsidiary to a Wholly Owned Subsidiary, (ii) a disposition of inventory or
Temporary Cash Investments in the ordinary course of business, (iii) a
disposition of obsolete equipment or equipment that is no longer useful in the
conduct of the business of DIMAC Holdings or the applicable Restricted
Subsidiary and that is disposed of in each case in the ordinary course of
business, (iv) the sale of other assets so long as the fair market value of the
assets disposed of pursuant to this clause (iv) does not exceed $1,000,000 in
the aggregate in any fiscal year and $5,000,000 in the aggregate prior to the
maturity date of the Notes, (v) for the purposes of Section 4.10 only, a
disposition subject to the covenant described under Section 4.7 and (vi) the
disposition of all or substantially all of the assets of DIMAC Holdings in the
manner permitted pursuant to the provisions described under Section 5.1, or any
disposition that constitutes a Change of Control pursuant to this Indenture.

     "BANKRUPTCY LAW" means title 11, U.S. Code, or any similar Federal, state
or foreign law for the relief of debtors.

     "BOARD OF DIRECTORS" means the board of directors or any duly constituted
committee thereof of any corporation or of a corporate general partner of a
partnership and any similar body empowered to direct the affairs of any other
entity.

     "BUSINESS DAY" means any day other than a Legal Holiday.

     "CAPITAL EXPENDITURES" means, without duplication, for any Person for any
period, the aggregate of all expenditures including deposits (whether paid in
cash or property or accrued as liabilities and including the aggregate amount of
all principal payments due for the entire term of all Capital Leases that are
required to be capitalized on the balance sheet) made by such Person that, in
conformity with GAAP, are required to be included in the property, plant,
equipment, or similar fixed asset account.

     "CAPITAL LEASE" means any lease of any property (whether real, personal or
mixed) that, in conformity with GAAP, should be accounted for as a capital
lease.

     "CAPITAL STOCK" means any and all shares, interests, participations or
other equivalents (however designated) of corporate stock, including without
limitation all common stock and preferred stock.

     "CAPITALIZED LEASE OBLIGATION" means, with respect to any Person for any
period, any obligation of such Person to pay rent or other amounts under a
Capital Lease; the amount of such obligation shall be the capitalized amount
thereof determined in accordance with GAAP.

     "CASH EQUIVALENTS" means (a) marketable direct obligations issued by, or
unconditionally guaranteed by, the United States Government or issued by any
agency thereof and backed by the full faith and credit of the United States, in
each case maturing within one year from the date of acquisition thereof; (b)
marketable direct obligations issued by any state of the United States of
America or any political subdivision of any such state or any public
instrumentality thereof maturing within one year from the date of acquisition
thereof and, at the time of acquisition, having one of the two highest ratings
obtainable from either Standard & Poor's Corporation ("S&P") or Moody's
Investors Service, Inc. ("MOODY'S"); (c) commercial paper maturing no


                                       B-2


<PAGE>

more than one year from the date of creation thereof and, at the time of
acquisition, having a rating of at least A-2 from S&P or at least P-2 from
Moody's; (d) certificates of deposit or bankers' acceptances maturing within
one year from the date of acquisition thereof issued by any bank organized under
the laws of the United States of America or any state thereof or the District of
Columbia or any United States branch of a foreign bank having at the date of
acquisition thereof combined capital and surplus of not less than $250,000,000;
(e) repurchase obligations with a term of not more than seven days for
underlying securities of the types described in clause (a) above entered into
with any bank meeting the qualifications specified in clause (d) above; and (f)
investments in money market funds which invest substantially all their assets in
securities of the types described in clauses (a) through (e) of this definition.

     "CHANGE OF CONTROL" means:

          (i)       prior to the first Qualified Public Equity Offering of the
     DIMAC Holdings or DIMAC Operating, as the case may be, the Permitted
     Holders cease to be the "beneficial owner" (as defined in Rules 13d-3 and
     13d-5 under the Exchange Act), directly or indirectly, of majority Voting
     Power of the Voting Securities of DIMAC Holdings and DIMAC Operating,
     whether as a result of issuance of securities of DIMAC Holdings or DIMAC
     Operating, as the case may be, any merger, consolidation, liquidation or
     dissolution of DIMAC Holdings or DIMAC Operating, as the case may be, any
     direct or indirect transfer of securities by any Permitted Holder or
     otherwise (for purposes of this clause (i) and clause (ii) below, the
     Permitted Holders will be deemed to beneficially own any Voting Securities
     of a Person (the "specified corporation") held by any other Person (the
     "parent corporation") so long as the Permitted Holders beneficially own (as
     so defined), directly or indirectly, a majority of the Voting Power of the
     Voting Securities of the parent corporation);

          (ii)      following the first Qualified Public Equity Offering of
     DIMAC Holdings or DIMAC Operating, as the case may be, any "person" (as
     such term is used in Sections 13(d) and 14(d) of the Exchange Act), other
     than one or more Permitted Holders, is or becomes the beneficial owner (as
     defined in clause (i) above, except that a Person shall be deemed to have
     "beneficial ownership" of all shares that any such Person has the right to
     acquire, whether such right is exercisable immediately or only after the
     passage of time), directly or indirectly, of more than 35% of the total
     Voting Power of the Voting Securities of DIMAC Holdings or DIMAC Operating,
     as the case may be; PROVIDED, HOWEVER, that the Permitted Holders
     beneficially own (as defined in clause (i) above), directly or indirectly,
     in the aggregate a lesser percentage of the total Voting Power of the
     Voting Securities of DIMAC Holdings or DIMAC Operating, as the case may be,
     than such other person and do not have the right or ability by Voting
     Power, contract or otherwise to elect or designate for election a majority
     of the Board of Directors of DIMAC Holdings or DIMAC Operating, as the case
     may be (for purposes of this clause (ii), such other person shall be deemed
     to beneficially own any Voting Securities of a specified corporation held
     by a parent corporation, if such other person "beneficially owns" (as
     defined in this clause (ii)), directly or indirectly, more than 35% of the
     Voting Power of the Voting Securities of such parent corporation and the
     Permitted Holders "beneficially own" (as defined in clause (i) above),
     directly or indirectly, in the aggregate a lesser percentage of the Voting
     Power of the Voting Securities of such parent corporation and do not have
     the right or ability by Voting Power, contract or otherwise to elect or
     designate for election a majority of the Board of Directors of such parent
     corporation);

          (iii)     individuals who on the Initial Issue Date constituted the
     Board of Directors of DIMAC Holdings or the Board of Directors of DIMAC
     Operating (together with any new directors whose election by such Board of
     Directors or whose nomination for election by the stockholders of DIMAC
     Holdings or DIMAC Operating, as the case may be, was approved by a vote of
     a majority of the members of the Board of Directors of  DIMAC Holdings or
     DIMAC Operating, as the case may be, then still in office who were either
     members of such Board of Directors on the Initial Issue Date or whose
     election or nomination for election was previously so approved) cease for
     any reason


                                       B-3


<PAGE>

     to constitute a majority of the Board of Directors of  DIMAC Holdings or
     DIMAC Operating, as the case may be, then in office;

          (iv)      the merger or consolidation of DIMAC Holdings or DIMAC
     Operating with or into another Person or the merger of another Person with
     or into DIMAC Holdings or DIMAC Operating, or the sale of all or
     substantially all the assets of DIMAC Holdings or DIMAC Operating to
     another Person (other than a Person that is controlled by the Permitted
     Holders), and, in the case of any such merger or consolidation, the
     securities of DIMAC Holdings or DIMAC Operating that are outstanding
     immediately prior to such transaction and which represent 100% of the
     aggregate Voting Power of the Voting Securities of DIMAC Holdings or DIMAC
     Operating, as the case may be, are changed into or exchanged for cash,
     securities or property, unless pursuant to such transaction such securities
     are changed into or exchanged for, in addition to any other consideration,
     securities of the surviving corporation that represent immediately after
     such transaction, at least a majority of the aggregate Voting Power of the
     Voting Securities of the surviving corporation;

          (v)       any transaction, as the result of which DIMAC Holdings owns
     (or has the exclusive power to vote with respect to), directly or
     indirectly, less than 100% of the Capital Stock of DIMAC Operating; or

          (vi)      at any time after the Initial Issue Date, DIMAC Operating
     (or any successor in interest) no longer continues, for Federal income tax
     purposes, to be a member of the affiliated group of corporations that
     includes DIMAC Holdings as the parent corporation of such affiliated group.

     "CHARTER DOCUMENTS" of any Person means the articles of incorporation or
certificate of incorporation and bylaws (or any similar organizational
documents), as amended or restated (or both) to date, of such Person.

     "COMMISSION" means the United States Securities and Exchange Commission, as
from time to time constituted, created under the Exchange Act, or if at any time
after the execution of this Indenture such Commission is not existing and
performing the duties now assigned to it under the Exchange Act, the Securities
Act or the TIA, as the case may be, then the body performing such duties at such
time.

     "CONSOLIDATED" or "CONSOLIDATED," when used with reference to any
accounting term, means the amount described by such accounting term, determined
on a consolidated basis in accordance with GAAP, after elimination of
intercompany items.

     "CONSOLIDATED NET WORTH" with respect to any Person, means, as at any date
of determination, the sum of (i) the consolidated equity of the common
stockholders of such referent Person and its consolidated Restricted
Subsidiaries determined in accordance with GAAP plus (ii) the respective amounts
reported on such referent Person's most recent balance sheet with respect to any
series of preferred stock (other than Disqualified Capital Stock) that by its
terms is not entitled to the payment of dividends unless such dividends may be
declared and paid only out of net earnings in respect of the year of such
declaration and payment, but only to the extent of any cash received by such
referent Person upon issuance of such preferred stock, PROVIDED that the
consolidated net worth of any Person shall exclude the effect of any non-cash
charges relating to the acceleration of stock options or similar securities of
such referent Person or another Person with which such referent Person is merged
or consolidated.

     "CORPORATE TRUST OFFICE" shall be at the address of the Trustee specified
in Section 10.2 or such other address as the Trustee may specify by notice to
DIMAC Holdings.

     "CUSTODIAN" means any receiver, trustee, assignee, liquidator or similar
official under any Bankruptcy Law.


                                       B-4


<PAGE>

     "DEFAULT" means any event that is, or after notice or the passage of time
or both would be, an Event of Default.

     "DEPOSITORY" means the Person specified in Section 2.3 as the Depository
with respect to the Notes issuable in global form, until a successor shall have
been appointed and become such pursuant to the applicable provision of this
Indenture, and, thereafter, "Depository" shall mean or include such successor.

     "DIMAC HOLDINGS" means DIMAC Holdings, Inc., a Delaware corporation.

     "DIMAC OPERATING" means DIMAC Corporation, a Delaware corporation.

     "DIMAC OPERATING INDENTURE" means that certain Indenture, dated as of
October 22, 1998, by and between DIMAC Operating and Wilmington Trust Company,
as Trustee, together with all related documents, including security documents,
as such Indenture and such related documents are in effect on the Initial Issue
Date, without regard to any subsequent amendments, supplements or other
modifications thereto.

     "DIMAC OPERATING NOTES" means the 121/2% Senior Subordinated Notes due 2008
of DIMAC Operating, issued pursuant to the DIMAC Operating Indenture.

     "DISQUALIFIED CAPITAL STOCK" means any Capital Stock which, by its terms
(or by the terms of any security into which it is convertible or for which it is
exchangeable), or upon the happening of any event, matures or is mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or is redeemable
at the sole option of the holder thereof, in whole or in part, on or prior to
the maturity date of the Notes.

     "DTC" means The Depository Trust Company.

     "EQUITY INVESTORS" means the holders of Capital Stock of DIMAC Holdings on
the Initial Issue Date, other than any such holders who, at any time, are
employees of DIMAC Holdings or any of its Subsidiaries.

     "EQUITY INTEREST" means (i) with respect to a corporation, any and all
Capital Stock or warrants, options or other rights to acquire Capital Stock (but
excluding any debt security which is convertible into, or exchangeable or
exercisable for, Capital Stock) and (ii) with respect to a partnership, limited
liability company or similar Person, any and all units, interests, rights to
purchase, warrants, options or other equivalents of, or other ownership
interests in any such Person.

     "ERISA" means The Employee Retirement Income Security Act of 1974, as
amended from time to time, and any successor statute or law thereto.

     "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended.

     "EXCHANGE OFFER" means the offer that may be made by DIMAC Holdings
pursuant to the Registration Rights Agreement to exchange Series B Notes for
Series A Notes.

     "GAAP" means generally accepted accounting principles set forth in the
opinions and pronouncements of the Accounting Principles Board of the American
Institute of Certified Public Accountants and statements and pronouncements of
the Financial Accounting Standards Board or in such other statements by such
other entity as approved by a significant segment of the accounting profession,
and in the rules and regulations of the Commission.

     "GAAP" means gaap as  in effect on the Initial Issue Date.


                                       B-5


<PAGE>

     "GUARANTY" means, with respect to any Person, any contract, agreement or
understanding of such Person pursuant to which such Person guarantees, or in
effect guarantees, any Indebtedness of any other Person (the "primary obligor")
in any manner, whether directly or indirectly, including without limitation:

          (a)       agreements to purchase such Indebtedness or any property
     constituting security therefor;

          (b)       agreements to advance or supply funds (i) for the purchase
     or payment of such Indebtedness, or (ii) to maintain working capital,
     equity capital or other balance sheet conditions;

          (c)       agreements to purchase property, securities or services
     primarily for the purpose of assuring the holder of such Indebtedness of
     the ability of the primary obligor to make payment of the Indebtedness;

          (d)       letters or agreements commonly known as "comfort" or
     "keepwell" letters or agreements; or

          (e)       any other agreements to assure the holder of the
     Indebtedness of the primary obligor against loss in respect thereof;

PROVIDED, HOWEVER, that "guaranty" shall not include (i) the endorsement by a
Person in the ordinary course of business of negotiable instruments or documents
for deposit or collection, or (ii) indemnities given by DIMAC Holdings or its
Subsidiaries in brokerage, management and other agreements in the ordinary
course of business substantially consistent with past practices.

     "HEDGING OBLIGATIONS" means, with respect to any Person, the obligations of
such Person under (a) interest rate swap agreements, interest rate cap
agreements and interest rate collar agreements and (b) other agreements or
arrangements designed to protect such Person against fluctuations in interest
rates.

     "HOLDER" means the Person in whose name a Note is registered in the
register of the Notes.

     "INDEBTEDNESS" means, with respect to any Person, the aggregate amount of,
without duplication, the following:

          (a)       all obligations for borrowed money;

          (b)       all obligations evidenced by bonds, debentures, notes or
     other similar instruments;

          (c)       all obligations to pay the deferred purchase price of
     property or services (except Trade Payables, accrued commissions and other
     similar accrued current liabilities in respect of such obligations, in any
     case, not overdue, arising in the ordinary course of business);

          (d)       all Capitalized Lease Obligations;

          (e)       all obligations or liabilities of others secured by a lien
     on any asset owned by such Person or Persons regardless of whether such
     obligation or liability is assumed;

          (f)       all obligations of such Person or Persons, contingent or
     otherwise, in respect of any letters of credit or bankers' acceptances;

          (g)       all Hedging Obligations; and


                                       B-6


<PAGE>

          (h)       all guaranties.

     "INDENTURE" means this Indenture as amended or supplemented from time to
time.

     "INITIAL ISSUE DATE" means the date upon which the Series A Notes are first
issued.

     "INITIAL PURCHASERS" has the meaning given to the term "Purchasers" in the
Securities Purchase Agreement.

     "INTEREST SWAP OBLIGATIONS" means the obligations of any Person pursuant to
any arrangement with any other Person, whereby, directly or indirectly, such
Person is entitled to receive from time to time periodic payments calculated by
applying either a floating or a fixed rate of interest on a stated notional
amount in exchange for periodic payments made by such other Person calculated by
applying a fixed or a floating rate of interest on the same notional amount and
shall include, without limitation, interest rate swaps, caps, floors, collars
and similar agreements.

     "INVESTMENT" means, with respect to any Person, any direct, indirect or
beneficial investment by such Person, whether by means of share purchase, loan,
advance, extension of credit (other than accounts receivable and trade credits
arising in the ordinary course of business), capital contribution or otherwise,
in or to any other Person, the guaranty by such Person of any Indebtedness of
any other Person or the subordination of any claim against any other Person to
other Indebtedness of such other Person.

     "ISSUER ORDER" means a written request or order signed in the name of DIMAC
Holdings by its Chairman of the Board, President, Chief Executive Officer or
Senior or Executive Vice President, and by its Chairman of the Board, President,
Chief Executive Officer, Senior or Executive Vice President Treasurer,
Secretary or an Assistant Treasurer or an Assistant Secretary and delivered to
the Trustee.

     "LEGAL HOLIDAY" means a Saturday, a Sunday or a day on which banking
institutions in the City of New York, Wilmington, Delaware or at a place of
payment are authorized by law, regulation or executive order to remain closed.

     "LIEN" means any mortgage, lien, pledge, charge, security interest or
encumbrance of any kind, regardless of whether filed, recorded or otherwise
perfected under applicable law (including any conditional sale or other title
retention agreement, any lease in the nature thereof, any option or other
agreement to sell or give a security interest in and any filing of or agreement
to give any financing statement under the Uniform Commercial Code (or equivalent
statutes) of any jurisdiction).

     "LIQUIDATED DAMAGES" has the meaning given to such term in the Registration
Rights Agreement.

     "MATERIAL ADVERSE EFFECT" means (a) a material adverse effect upon the
business, operations, properties, assets, condition (financial or otherwise) or
prospects of DIMAC Holdings and its Restricted Subsidiaries taken as a whole or
(b) a material adverse effect on the ability of DIMAC Holdings to perform its
obligations under this Indenture or of any Holder of the Notes to enforce or
collect any of the obligations hereunder or under the Notes.  In determining
whether any individual event could reasonably be expected to result in a
Material Adverse Effect, notwithstanding that such event does not of itself have
such effect, a Material Adverse Effect shall be deemed to have occurred if the
cumulative effect of such event and all other then existing events could
reasonably be expected to result in a Material Adverse Effect.

     "NET CASH PROCEEDS" means, with respect to any Asset Sale, the proceeds in
the form of cash or Cash Equivalents, including payments in respect of deferred
payment obligations when received in the form of cash or Cash Equivalents (other
than the portion of any such deferred payment constituting interest) received by
DIMAC Holdings or any of its Restricted Subsidiaries from such Asset Sale, net
of (a) reasonable


                                       B-7


<PAGE>

out-of-pocket expenses and fees relating to such Asset Sale (including, without
limitation, legal, accounting and investment banking fees and sales
commissions), (b) taxes paid or payable after taking into account any reduction
in consolidated tax liability due to available tax credits or deductions and any
tax sharing arrangements, (c) repayment of Indebtedness that is required to be
repaid in connection with such Asset Sale and (d) appropriate amounts to be
provided by DIMAC Holdings or any of its Restricted Subsidiaries, as the case
may be, as a reserve, in accordance with GAAP, against any post closing
adjustments or liabilities associated with such Asset Sale and retained by DIMAC
Holdings or any of its Restricted Subsidiaries, as the case may be, after such
Asset Sale, including, without limitation, pension and other post-employment
benefit liabilities, liabilities related to environmental matters and
liabilities under any indemnification obligations associated with such Asset
Sale.

     "NOTES" means, collectively, the Series A Notes and the Series B Notes.

     "OBLIGATION" means any principal, premium, interest, penalty, fee,
indemnification, reimbursement, damage and other obligation and liability
payable under the documentation governing any liability.

     "OFFICER" means the Chairman of the Board, the President, the Chief
Financial Officer, the Chief Operating Officer, the Treasurer, any Assistant
Treasurer, the Controller, the Secretary, any Assistant Secretary or Senior Vice
President of DIMAC Holdings.

     "OFFICERS' CERTIFICATE" means a certificate signed on behalf of DIMAC
Holdings by two Officers of DIMAC Holdings, one of whom must be the Chairman of
the Board, President, Chief Executive Officer, Chief Financial Officer,
Treasurer, Controller or a Senior or Executive Vice President of DIMAC Holdings.

     "OPINION OF COUNSEL" means an opinion from legal counsel who is reasonably
acceptable to the Trustee.  Such counsel may be an employee of or counsel to
DIMAC Holdings, any Subsidiary of DIMAC Holdings or the Trustee.

     "PERMITTED HOLDER" means the Equity Investors and their respective
Affiliates.

     "PERMITTED LIENS" means with respect to any Person:

          (i) Liens incurred or deposits made by such Person under worker's
     compensation laws, unemployment insurance laws or similar legislation, or
     Liens incurred or good faith deposits made in connection with bids,
     tenders, contracts (other than for the payment of Indebtedness) or leases
     to which such Person is a party, or Liens incurred or deposits made to
     secure public or statutory obligations of such Person or deposits of cash
     or United States government bonds made to secure the performance of
     statutory obligations, surety, stay, customs and appeal bonds to which such
     Person is a party, or deposits made as security for contested taxes or
     import duties or for the payment of rent, in each case in the ordinary
     course of business;

          (ii) Liens imposed by law, such as carriers, warehousemen's,
     materialmen's and mechanics' Liens or Liens arising out of judgments or
     awards against such Person with respect to which such Person shall then be
     prosecuting appeal or other proceedings for review; PROVIDED that, in each
     case, such appeal or other proceeding is being made in good faith and with
     respect to which reserves or other appropriate provisions are being made in
     accordance with GAAP;

          (iii) Liens securing the payment of Taxes which are not yet subject to
     penalties for non-payment or which are being contested in good faith and by
     appropriate proceedings, with respect to which reserves or other
     appropriate provisions are being maintained in accordance with GAAP;


                                       B-8


<PAGE>

          (iv) Liens in favor of issuers of surety bonds or letters of credit
     issued pursuant to the request of and for the account of such Person in the
     ordinary course of its business;

          (v) minor survey exceptions, encumbrances, easements or reservations
     of, or rights of others for, rights of way, sewers, electric lines,
     telegraph and telephone lines and other similar purposes, or zoning or
     other restrictions as to the use of real properties or Liens incidental to
     the conduct of the business of such Person or to the ownership of its
     properties which were not incurred in connection with Indebtedness or other
     extensions of credit and which do not in the aggregate materially adversely
     affect the value of said properties or materially impair their use in the
     operation of the business of such Person; and

          (v) Liens on shares of Capital Stock of DIMAC Operating or on assets
     of DIMAC Operating or any of its Restricted Subsidiaries, in any such case,
     securing Indebtedness that was permitted under the terms of this Indenture
     to be incurred under the Senior Credit Agreement.

     "PERSON" means any individual, corporation, partnership, joint venture,
association, joint stock company, trust, unincorporated organization, government
or any agency or political subdivision thereof, or any other entity.

     "PIK INTEREST PAYMENT" means the payment of all or a portion of a payment
of interest on the Notes by the issuance of additional Notes in accordance with
the provisions of Section 1 of the Notes.

     "PIK NOTE"  means any Note issued by DIMAC Holdings in order to make a PIK
Interest Payment.

     "PLAN OF LIQUIDATION" means, with respect to any Person, a plan that
provides for, contemplates or the effectuation of which is preceded or
accompanied by (regardless of whether substantially contemporaneously, in phases
or otherwise) (i) the sale, lease, conveyance or other disposition of all or
substantially all of the assets of such person otherwise than as an entirety or
substantially as an entirety and (ii) the distribution of all or substantially
all of the proceeds of such sale, lease, conveyance or other disposition and all
or substantially all of the remaining assets of such person to holders of
Capital Stock of such person.

     "PREFERRED STOCK" of any Person means any Capital Stock of such Person that
has preferential rights to any other Capital Stock of such Person with respect
to dividends or redemptions or upon liquidation.

     "PRO FORMA" means, with respect to any calculation made or required to be
made pursuant to the terms of this Agreement, a calculation reflecting events
that are directly attributable to a specific transaction, are factually
supportable and are expected to have a continuing effect, in each case as
determined on a basis consistent with the procedures outlined in Article 11 of
Regulation S-X of the Securities Act and as interpreted by the Staff of the
Securities and Exchange Commission prior to December 1996 which would include
cost savings resulting from headcount reductions, closure of facilities and
similar restructuring charges.

     "PRODUCTIVE ASSETS" means assets or properties used in the same type of
business engaged in by DIMAC Operating and its Restricted Subsidiaries
immediately prior to the date hereof or in a business reasonably related
thereto.

     "PUBLIC EQUITY OFFERING" of any Person, means a sale by such Person of
Equity Interests of such Person in an underwritten (firm commitment) public
offering registered under the Securities Act.

     "QIB" means a "qualified institutional buyer" as defined in Rule 144A.


                                       B-9


<PAGE>

     "QUALIFIED CAPITAL STOCK" means any Capital Stock that is not Disqualified
Capital Stock.

     "QUALIFIED PUBLIC EQUITY OFFERING" of any Person, means a Public Equity
Offering of such Person resulting in the listing of such Equity Interest on a
nationally recognized stock exchange or the NASDAQ National Market System,
pursuant to which such Person receives net proceeds of at least $30,000,000.

     "REGISTRATION RIGHTS AGREEMENT" means the Registration Rights Agreement,
dated as of the Initial Issue Date, by and among DIMAC Holdings and the Initial
Purchasers as such agreement may be amended, modified or supplemented from time
to time.

     "RELATED BUSINESS" means the business engaged in by DIMAC Operating and its
Subsidiaries on the Initial Issue Date and such other business activities which
are incidental or related thereto.

     "RESPONSIBLE OFFICER" when used with respect to the Trustee, means any
officer within the corporate trust department of the Trustee located at the
Corporate Trust Office (or any successor group of the Trustee) or any other
officer of the Trustee customarily performing functions similar to those
performed by any of the designated officers, and also means, with respect to a
particular corporate trust matter, any other officer to whom such matter is
referred because of his knowledge of and familiarity with the particular
subject.

     "RESTRICTED SECURITIES" means Notes that bear or are required to bear the
legends set forth in Exhibit A hereto.

     "RESTRICTED SUBSIDIARY" means DIMAC Operating and any other Subsidiary of
DIMAC Holdings that is not an Unrestricted Subsidiary.

     "RULE 144A" means Rule 144A under the Securities Act, as such Rule may be
amended from time to time, or under any similar rule or regulation hereafter
adopted by the Commission.

     "SECURITIES ACT" means the Securities Act of 1933, as amended.

     "SECURITIES PURCHASE AGREEMENT" means the Securities Purchase Agreement
dated as of October 22,  1998 by and among DIMAC Holdings, DIMAC Operating and
the purchasers named on the signature pages thereof.

     "SENIOR CREDIT AGREEMENT" means that certain Amended and Restated Credit
Agreement dated as of October 22, 1998 by and among DIMAC Operating, DIMAC
Holdings, the financial institutions listed on the signature pages thereof,
Credit Suisse First Boston, as administrative agent and arranger, UBS AG,
Stamford Branch, as syndication agent and First Union National Bank, as
documentation agent, as, unless the context in which such term is used requires
otherwise, amended, replaced, refinanced, modified or supplemented from time to
time, and all related documents, including guaranties and security documents,
as, unless the context in which such term is used requires otherwise, amended,
replaced, refinanced, modified or supplemented from time to time.

     "SERIES A NOTES" means DIMAC Holdings's 15 1/2% Series A Senior Notes due
October 22, 2009, as authenticated and issued under this Indenture.

     "SERIES B NOTES" means DIMAC Holdings's 15 1/2% Series B Senior Notes due
October 22, 2009, as authenticated and issued under this Indenture.

     "STOCKHOLDERS' AGREEMENT" means the Amended and Restated Stockholders
Agreement dated as of October 22, 1998 by and among DIMAC Holdings and the
stockholders listed on the signature pages thereof, as in effect on the Initial
Issue Date and as supplemented and modified pursuant to the letter dated October


                                       B-10


<PAGE>

22, 1998 from DIMAC Holdings, McCown De Leeuw & Co. IV, L.P. and McCown De Leeuw
& Co. IV Associates, L.P. to the Initial Purchasers.

     "SUBSIDIARY" means, with respect to any Person, (i) a corporation a
majority of whose Capital Stock with voting power, under ordinary circumstances,
to elect directors is, at the date of determination, directly or indirectly,
owned by such Person, by one or more Subsidiaries of such Person or by such
Person and one or more Subsidiaries of such Person or (ii) a partnership in
which such Person or a Subsidiary of such Person is, at the date of
determination, a general or limited partner of such partnership, but, in the
case of a limited partner, only if such Person or its Subsidiary is entitled to
receive more than 50% of the assets of such partnership upon its dissolution, or
(iii) any limited liability company or any other Person (other than a
corporation or a partnership) in which such Person, a Subsidiary of such Person
or such Person and one or more Subsidiaries of such Person, directly or
indirectly, at the date of determination, has (a) at least a majority ownership
interest or (b) the power to elect or direct the election of a majority of the
directors or other governing body of such Person.

     "TAXES" means all Federal, state, local and foreign taxes, and other
assessments of a similar nature (whether imposed directly or through
withholding), including any interest, additions to tax, or penalties applicable
thereto.

     "TAX RETURNS" means all Federal, state, local and foreign tax returns,
declarations, statements, reports, schedules, forms and information returns and
any amended Tax Return relating to Taxes.

     "TAX SHARING AGREEMENT" means the existing agreement among DIMAC Operating
and DIMAC Holdings and any other tax allocation agreement among DIMAC Operating,
any of its Subsidiaries or any direct or indirect stockholder of DIMAC Operating
with respect to consolidated or combined tax returns including DIMAC Operating
or any of its Subsidiaries.

     "TEMPORARY CASH INVESTMENTS" means any of the following: (i) any Investment
in direct obligations of the United States of America or any agency thereof or
obligations guaranteed by the United States of America or any agency thereof,
(ii) Investments in time deposit accounts, certificates of deposit and money
market deposits maturing within 180 days of the date of acquisition thereof
issued by a bank or trust company which is organized under the laws of the
United States of America, any state thereof or any foreign country recognized by
the United States of America having capital, surplus and undivided profits
aggregating in excess of $250,000,000 (or the foreign currency equivalent
thereof) and whose long-term debt, or whose parent holding company's long-term
debt, is rated "A" (or such similar equivalent rating) or higher by at least one
nationally recognized statistical rating organization (as defined in Rule 436
under the Securities Act), (iii) repurchase obligations with a term of not more
than seven days for underlying securities of the types described in clause
(i) above entered into with a bank meeting the qualifications described in
clause (ii) above, (iv) Investments in commercial paper, maturing not more than
180 days after the date of acquisition, issued by a corporation (other than an
Affiliate of DIMAC Holdings) organized and in existence under the laws of the
United States of America or any foreign country recognized by the United States
of America with a rating at the time as of which any investment therein is made
of "A-1" (or higher) according to Moody's Investors Service, Inc. or "P-1" (or
higher) according to Standard and Poor's Ratings Group.

     "TIA" means the Trust Indenture Act of 1939 (15 U.S.C. Sections
 77aaa-77bbbb), as amended, as in effect on the date hereof until such time as
this Indenture is qualified under the TIA, and thereafter as in effect on the
date on which this Indenture is qualified under the TIA, unless the context
requires reference thereto as in effect from time to time.

     "TRADE PAYABLES" means, with respect to any Person, accounts payable and
other similar accrued current liabilities in respect of obligations or
indebtedness to trade creditors created, assumed or guaranteed


                                       B-11


<PAGE>

by such Person or any of its Subsidiaries in the ordinary course of business in
connection with the obtaining of property or services.

     "TRUSTEE" means the party named as such above until a successor replaces it
in accordance with the applicable provisions of this Indenture and thereafter
means the successor serving hereunder.

     "UNRESTRICTED SUBSIDIARY" means (i) any Subsidiary (other than DIMAC
Operating) of DIMAC Holdings that at the time of determination shall be
designated an Unrestricted Subsidiary by the Board of Directors of DIMAC
Holdings in the manner provided below and (ii) any Subsidiary of an Unrestricted
Subsidiary. The Board of Directors of DIMAC Holdings may designate any
Subsidiary of DIMAC Holdings (including any newly acquired or new formed
Subsidiary) to be an Unrestricted Subsidiary unless such Subsidiary or any of
its Subsidiaries owns any Capital Stock or Indebtedness of, or holds any Lien on
any property of, DIMAC Holdings or any Restricted Subsidiary of DIMAC Holdings
that is not a Subsidiary of the Subsidiary to be so designated; PROVIDED,
HOWEVER, that either (A) the Subsidiary to be so designated has total assets of
$1,000 or less or (B) if such Subsidiary has assets greater than $1,000, such
designation would be permitted under Section 4.7.  The Board of Directors of
DIMAC Holdings may designate any Unrestricted Subsidiary to be a Restricted
Subsidiary; PROVIDED, HOWEVER, that immediately after giving effect to such
designation (x) DIMAC Operating could incur $1.00 of additional Indebtedness
under paragraph (b) of Section 4.9 and (y) no Default or Event of Default shall
have occurred and be continuing. Any such designation by the Board of Directors
of DIMAC Holdings shall be evidenced to the Trustee by promptly filing with the
Trustee a copy of the resolution of the Board of Directors giving effect to such
designation and an Officers' Certificate certifying that such designation
complied with the foregoing provisions.

     "U.S. GOVERNMENT OBLIGATIONS" means direct obligations of the United States
of America, or any agency or instrumentality thereof for the payment of which
the full faith and credit of the United States of America is pledged.

     "VOTING SECURITIES" means any class of Equity Interests of a Person
pursuant to which the holders thereof have, at the time of determination, the
general voting power ("VOTING POWER") under ordinary circumstances to vote for
the election of directors, managers, trustees or general partners of such Person
(regardless of whether at the time any other class or classes will have or might
have voting power by reason of the happening of any contingency).

     "WARRANT AGREEMENT" means the Warrant Agreement dated as of October 22,
1998 by and among DIMAC Holdings and the Initial Purchasers.

     "WHOLLY-OWNED SUBSIDIARY" means, with respect to any Person, at any time, a
Restricted Subsidiary of such Person, all of the Equity Interests of which
(except director's qualifying shares) are at the time owned directly or
indirectly by such Person.

     Section 1.2    OTHER DEFINITIONS.

<TABLE>
<CAPTION>

                                                                       Defined
          Term                                                        in Section
          ----                                                        ----------
<S>                                                                  <C>
          "AFFILIATE TRANSACTION. . . . . . . . . . . . . . . . . . . 4.11
          "ASSET SALE DATE. . . . . . . . . . . . . . . . . . . . . . 4.10
          "ASSET SALE OFFER . . . . . . . . . . . . . . . . . . . . . 4.10
          "ASSET SALE OFFER PRICE . . . . . . . . . . . . . . . . . . 4.10
          "CHANGE OF CONTROL OFFER. . . . . . . . . . . . . . . . . . 4.14
          "CHANGE OF CONTROL PAYMENT. . . . . . . . . . . . . . . . . 4.14

</TABLE>


                                       B-12


<PAGE>

<TABLE>
<S>                                                                  <C>
          "CHANGE OF CONTROL PAYMENT DATE . . . . . . . . . . . . . . 4.14
          "COVENANT DEFEASANCE. . . . . . . . . . . . . . . . . . . . 8.3
          "DEFINITIVE NOTES . . . . . . . . . . . . . . . . . . . . . 2.1
          "EVENT OF DEFAULT . . . . . . . . . . . . . . . . . . . . . 6.1
          "EXCESS NET CASH PROCEEDS . . . . . . . . . . . . . . . . . 4.10
          "GLOBAL NOTES . . . . . . . . . . . . . . . . . . . . . . . 2.1
          "LEGAL DEFEASANCE . . . . . . . . . . . . . . . . . . . . . 8.2
          "PAYING AGENT . . . . . . . . . . . . . . . . . . . . . . . 2.3
          "PURCHASE AMOUNT. . . . . . . . . . . . . . . . . . . . . . 4.10
          "REGISTRAR. . . . . . . . . . . . . . . . . . . . . . . . . 2.3
          "RESTRICTED PAYMENTS. . . . . . . . . . . . . . . . . . . . 4.7

</TABLE>

     Section 1.3    INCORPORATION BY REFERENCE OF TRUST INDENTURE ACT.

     Whenever this Indenture refers to a provision of the TIA, the provision is
incorporated by reference in and made a part of this Indenture.

     The following TIA terms used in this Indenture have the following meanings:

     "INDENTURE SECURITIES" means the Notes;

     "INDENTURE SECURITY HOLDER" means a Holder of a Note;

     "INDENTURE TO BE QUALIFIED" means this Indenture;

     "INDENTURE TRUSTEE" or "INSTITUTIONAL TRUSTEE" means the Trustee;

     "OBLIGOR" on the Notes means DIMAC Holdings and any successor obligor upon
the Notes.

     All other terms used in this Indenture that are defined by the TIA, defined
by TIA reference to another statute, or defined by Commission rule under the TIA
have the meanings so assigned to them.

     Section 1.4    RULES OF CONSTRUCTION.

     Unless the context otherwise requires:

          (a)       a term has the meaning assigned to it;

          (b)       an accounting term not otherwise defined has the meaning
     assigned to it in accordance with GAAP;

          (c)       "or" is not exclusive;

          (d)       words in the singular include the plural, and in the plural
     include the singular;


                                       B-13


<PAGE>

          (e)       "herein," "hereof" and other words of similar import refer
     to this Indenture as a whole and not to any particular Article, Section or
     other subdivision, and the terms "Article," "Section," "Exhibit" and
     "Schedule," unless otherwise specified or indicated by the context in which
     used, mean the corresponding Article or Section of, or the corresponding
     Exhibit or Schedule to, this Indenture; and

          (f)       references to agreements and other instruments include
     subsequent amendments, supplements and waivers to such agreements or
     instruments but only to the extent not prohibited by this Indenture.

          (g)       provisions apply to successive events and transactions.

                                      ARTICLE II
                                      THE NOTES

     Section 2.1    FORM AND DATING.

     The Notes and the Trustee's certificate of authentication shall be
substantially in the form of Exhibit A attached hereto, the terms of which are
incorporated in and made a part of this Indenture.  The Notes may have
notations, legends or endorsements required by law, stock exchange rule,
agreements to which DIMAC Holdings is subject or usage.  Each Note shall be
dated the date of its authentication.  The Notes shall be issued in
denominations of $1,000 and integral multiples thereof; PROVIDED, HOWEVER, that
PIK Notes may be issued in any denomination.

     The Notes will be issued (i) in global form (the "GLOBAL NOTES"),
substantially in the form of Exhibit A attached hereto (including the text
referred to in footnotes 1 and 2 thereto) and (ii) under certain circumstances,
in definitive form (the "DEFINITIVE NOTES"), substantially in the form of
Exhibit A attached hereto (excluding the text referred to in footnotes 1 and 2
thereto).  Each Global Note shall represent the aggregate amount of outstanding
Notes from time to time endorsed thereon; PROVIDED, that the aggregate amount of
outstanding Notes represented thereby may from time to time be reduced or
increased, as appropriate, to reflect exchanges and redemptions.  Any
endorsement of a Global Note to reflect the amount of any increase or decrease
in the amount of outstanding Notes represented thereby shall be made by the
Trustee, in accordance with instructions given by the Holder thereof, as
required by Section 2.6.

     Section 2.2    EXECUTION AND AUTHENTICATION.

     The Notes shall be executed on behalf of DIMAC Holdings, by manual or
facsimile signature,  by its Chairman of the Board, its President or one of its
Vice Presidents and attested by another Officer by manual or facsimile
signature.  If an Officer whose signature is on a Note no longer holds that
office at the time the Note is authenticated, the Note shall nevertheless be
valid.

     A Note shall not be valid until authenticated by the manual signature of
the Trustee.  The signature of the Trustee shall be conclusive evidence that the
Note has been authenticated under this Indenture.  The form of Trustee's
certificate of authentication to be borne by the Notes shall be substantially as
set forth in Exhibit A attached hereto.

     The Trustee shall authenticate Notes for original issue up to $30,000,000
aggregate principal amount.  In addition, the Trustee shall authenticate PIK
Notes from time upon an Issuer Order.  The aggregate principal amount of Notes
outstanding at any time may not exceed $30,000,000 plus the aggregate principal
amount of PIK Notes issued pursuant to Section 1 of the Notes, except as
provided in Section 2.7.


                                       B-14


<PAGE>

     The Trustee may appoint an authenticating agent acceptable to DIMAC
Holdings to authenticate Notes.  Unless limited by the terms of such
appointment, an authenticating agent may authenticate Notes whenever the Trustee
may do so.  Each reference in this Indenture to authenticating by the Trustee
includes authenticating by such agent.  An authenticating agent has the same
rights as an Agent to deal with DIMAC Holdings or an Affiliate of DIMAC
Holdings.

     Unless otherwise required by applicable law, DIMAC Holdings, the Trustee
and any agent of DIMAC Holdings or the Trustee shall  treat the Person in whose
name any Note is registered as the owner of such Note for the purpose of
receiving payment of principal of and (subject to the provisions of this
Indenture and the Notes with respect to record dates) interest on such Note and
for all other purposes whatsoever, regardless of whether such Note is overdue,
and neither DIMAC Holdings, the Trustee nor any agent of DIMAC Holdings or the
Trustee shall be affected by notice to the contrary.

     Section 2.3    REGISTRAR, PAYING AGENT AND DEPOSITORY.

     DIMAC Holdings shall maintain (i) an office or agency where Notes may be
presented for registration of transfer or for exchange ("REGISTRAR") and (ii) an
office or agency where Notes may be presented for payment ("PAYING AGENT").
DIMAC Holdings initially appoints the Trustee as Registrar and Paying Agent.
The Registrar shall keep a register of the Notes and of their transfer and
exchange.  DIMAC Holdings may appoint one or more co-registrars and one or more
additional paying agents.  The term "Registrar" includes any co-registrar and
the term "Paying Agent" includes any additional paying agent.  DIMAC Holdings
may change any Paying Agent or Registrar without notice to any Holder.  DIMAC
Holdings shall notify the Trustee of the name and address of any Agent not a
party to this Indenture.  If DIMAC Holdings fails to appoint or maintain another
entity as Registrar or Paying Agent, the Trustee shall act as such.  DIMAC
Holdings or any of its Subsidiaries may act as Paying Agent or Registrar, except
that for purposes of Articles III and VIII and Sections 4.1, 4.10 and 4.14,
neither DIMAC Holdings nor any of its Subsidiaries shall act as Paying Agent.

     The Paying Agent shall comply with all withholding tax, information
reporting and backup withholding tax requirements under the United States
Internal Revenue Code of 1986, as amended (the "Code"), and the Treasury
Regulations issued thereunder in respect of any payment on, or in respect of, a
Note (including, without limitation, the collection of Internal Revenue Service
("IRS") Forms 1001, 4224, W-8 or W-9 (or any successor form), as the case may
be, and the filing of IRS Forms 1042 and 1042-S with respect thereto).

     DIMAC Holdings shall enter into an appropriate agency agreement with any
Agent not a party to this Indenture, which shall incorporate the provisions of
the TIA.  The agreement shall implement the provisions of this Indenture that
relate to such Agent.

     To the extent DIMAC Holdings makes such payments directly to the Holders of
the Notes, DIMAC Holdings shall simultaneously notify the Trustee thereof in
writing.

     The Paying Agent shall comply with all applicable backup withholding tax
and information reporting requirements under U.S. Internal Revenue Code of 1986,
as amended, and the Treasury regulations issued thereunder in respect of any
payment on, or in respect of, a Note.

     DIMAC Holdings initially appoints DTC to act as Depository with respect to
the Global Notes.  The Trustee shall act as custodian for the Depository with
respect to the Global Notes.

     Section 2.4    PAYING AGENT TO HOLD MONEY IN TRUST.

     DIMAC Holdings shall require each Paying Agent other than the Trustee to
agree in writing that the Paying Agent shall hold in trust for the benefit of
the Holders or the Trustee all money held by the Paying


                                       B-15


<PAGE>

Agent for the payment of principal, premium, if any, or interest on the Notes
and shall notify the Trustee in writing of any default by DIMAC Holdings in
making any such payment.  While any such default continues, the Trustee may
require a Paying Agent (if other than DIMAC Holdings or a Subsidiary thereof) to
pay all money held by it to the Trustee and account for such disbursed money.
DIMAC Holdings at any time may require a Paying Agent to pay all money held by
it to the Trustee and account for such disbursed money.  Upon payment over to
the Trustee, the Paying Agent (if other than DIMAC Holdings or a Subsidiary of
DIMAC Holdings) shall have no further liability for the money delivered to the
Trustee.  If DIMAC Holdings or a Subsidiary of DIMAC Holdings acts as Paying
Agent (subject to Section 2.3), it shall segregate and hold in a separate trust
fund for the benefit of the Holders all money held by it as Paying Agent.

     Section 2.5    HOLDER LISTS.

     The Trustee shall preserve in as current a form as is reasonably
practicable the most recent list available to it of the names and addresses of
all Holders and shall otherwise comply with TIA Section  312(a).  If the Trustee
is not the Registrar, DIMAC Holdings shall furnish to the Trustee at least seven
Business Days before each interest payment date and at such other times as the
Trustee may request in writing a list in such form and as of such date as the
Trustee may reasonably require of the names and addresses of the Holders,
including the aggregate principal amount of Notes held by each such Holder, and
DIMAC Holdings shall otherwise comply with TIA Section  312(a).

     Section 2.6   TRANSFER AND EXCHANGE.

          (a)       TRANSFER AND EXCHANGE OF DEFINITIVE NOTES.  When Definitive
     Notes are presented by a Holder to the Registrar with a request (1) to
     register the transfer of the Definitive Notes or (2) to exchange such
     Definitive Notes for an equal principal amount of Definitive Notes of other
     authorized denominations, the Registrar shall register the transfer or make
     the exchange as requested if its requirements for such transactions are
     met;  PROVIDED, that the Definitive Notes so presented (A) have been duly
     endorsed or accompanied by a written instruction of transfer in form
     satisfactory to the Registrar duly executed by such Holder or by his
     attorney, duly authorized in writing; and (B) in the case of a Restricted
     Security, such request shall be accompanied by the following additional
     documents:

                   (i)  if such Restricted Security is being delivered to the
          Registrar by a Holder for registration in the name of such Holder,
          without transfer, a certification to that effect (in substantially the
          form of Exhibit B attached hereto); or

                   (ii)  if such Restricted Security is being transferred to a
          QIB in accordance with Rule 144A or pursuant to an effective
          registration statement under the Securities Act, a certification to
          that effect (in substantially the form of Exhibit B attached hereto);
          or

                   (iii)  if such Restricted Security is being transferred in
          reliance on another exemption from the registration requirements of
          the Securities Act, a certification to that effect (in substantially
          the form of Exhibit B attached hereto) and an opinion of counsel
          reasonably acceptable to DIMAC Holdings and the Registrar to the
          effect that such transfer is in compliance with the Securities Act.

          (b)       TRANSFER OF A DEFINITIVE NOTE FOR A BENEFICIAL INTEREST IN A
     GLOBAL NOTE.  A Definitive Note may be exchanged for a beneficial interest
     in a Global Note only upon receipt by the Trustee of a Definitive Note,
     duly endorsed or accompanied by appropriate instruments of transfer, in
     form satisfactory to the Trustee, together with:


                                       B-16


<PAGE>

                    (i)  written instructions directing the Trustee to make an
          endorsement on the appropriate Global Note to reflect an increase in
          the aggregate principal amount of the Notes represented by such Global
          Note, and

                    (ii)  if such Definitive Note is a Restricted Security, a
          certification (in substantially the form of Exhibit B attached hereto)
          and, if applicable, a legal opinion, in each case similar to that
          required pursuant to clauses (i), (ii) or (iii) of Section 2.6(a), as
          applicable;

     in which case the Trustee shall cancel such Definitive Note and cause the
     aggregate principal amount of Notes represented by the appropriate Global
     Note to be increased accordingly.  If no Global Note is then outstanding,
     DIMAC Holdings shall issue and the Trustee shall authenticate a new Global
     Note in the appropriate principal amount.

          (c)       TRANSFER AND EXCHANGE OF GLOBAL NOTES.  The transfer and
     exchange of Global Notes or beneficial interests therein shall be effected
     through the Depository in accordance with this Indenture and the procedures
     of the Depository therefor, which shall include restrictions on transfer
     comparable to those set forth herein to the extent required by the
     Securities Act.

          (d)       TRANSFER OF A BENEFICIAL INTEREST IN A GLOBAL NOTE FOR A
     DEFINITIVE NOTE.  Upon receipt by the Trustee of written transfer
     instructions (or such other form of instructions as is customary for the
     Depository), from the Depository (or its nominee) on behalf of any Person
     having a beneficial interest in a Global Note, the Trustee shall, in
     accordance with the standing instructions and procedures existing between
     the Depository and the Trustee, cause the aggregate principal amount of
     Global Notes to be reduced accordingly and, following such reduction, DIMAC
     Holdings shall execute and the Trustee shall authenticate and deliver to
     the transferee a Definitive Note in the appropriate principal amount;
     PROVIDED, that in the case of a Restricted Security, such instructions
     shall be accompanied by the following additional documents:

                    (i)  if such beneficial interest is being transferred to the
          Person designated by the Depository as being the beneficial owner, a
          certification to that effect (in substantially the form of Exhibit B
          attached hereto); or

                    (ii)  if such beneficial interest is being transferred to a
          QIB in accordance with Rule 144A or pursuant to an effective
          registration statement under the Securities Act, a certification to
          that effect (in substantially the form of Exhibit B attached hereto);
          or

                    (iii)  if such beneficial interest is being transferred in
          reliance on another exemption from the registration requirements of
          the Securities Act, a certification to that effect (in substantially
          the form of Exhibit B attached hereto) and an opinion of counsel
          reasonably acceptable to DIMAC Holdings and to the Registrar to the
          effect that such transfer is in compliance with the Securities Act.

     Definitive Notes issued in exchange for a beneficial interest in a Global
     Note shall be registered in such names and in such authorized denominations
     as the Depository shall instruct the Trustee.

          (e)       TRANSFER AND EXCHANGE OF GLOBAL NOTES.  Notwithstanding any
     other provision of this Indenture, the Global Note may not be transferred
     as a whole except by the Depository to a nominee of the Depository or by a
     nominee of the Depository to the Depository or another nominee of the
     Depository or by the Depository or any such nominee to a successor
     Depository or a nominee of such successor Depository;  PROVIDED, that if:


                                       B-17


<PAGE>

                    (i)  the Depository notifies DIMAC Holdings that the
          Depository is unwilling or unable to continue as Depository and a
          successor Depository is not appointed by DIMAC Holdings within 90 days
          after delivery of such notice; or

                    (ii)  DIMAC Holdings, at its sole discretion, notifies the
          Trustee in writing that it elects to cause the issuance of Definitive
          Notes under this Indenture,

     then DIMAC Holdings shall execute and the Trustee shall authenticate and
     deliver, Definitive Notes in an aggregate principal amount equal to the
     aggregate principal amount of the Global Note in exchange for such Global
     Note.

          (f)       CANCELLATION AND/OR ADJUSTMENT OF GLOBAL NOTES.  At such
     time as all beneficial interests in the Global Note have either been
     exchanged for Definitive Notes, redeemed, repurchased or cancelled, the
     Global Note shall be returned to (or retained by) and cancelled by the
     Trustee.  At any time prior to such cancellation, if any beneficial
     interest in the Global Note is exchanged for Definitive Notes, redeemed,
     repurchased or cancelled, the aggregate principal amount of Notes
     represented by such Global Note shall be reduced accordingly and an
     endorsement shall be made on such Global Note by the Trustee to reflect
     such reduction.

          (g)       GENERAL PROVISIONS RELATING TO TRANSFERS AND EXCHANGES.  To
     permit registrations of transfers and exchanges, DIMAC Holdings shall
     execute and the Trustee shall authenticate Definitive Notes and Global
     Notes at the Registrar's request.  All Definitive Notes and Global Notes
     issued upon any registration of transfer or exchange of Definitive Notes or
     Global Notes shall be legal, valid and binding obligations of DIMAC
     Holdings, evidencing the same debt, and entitled to the same benefits under
     this Indenture, as the Definitive Notes or Global Notes surrendered upon
     such registration of transfer or exchange.

          No service charge shall be made to a Holder for any registration of
     transfer or exchange, but DIMAC Holdings may require payment of a sum
     sufficient to cover any transfer tax or similar governmental charge payable
     in connection therewith (other than any such transfer taxes or similar
     governmental charge payable upon exchange (without transfer to another
     person) pursuant to Sections 2.10, 3.7, 4.10, 4.14 and 9.5).

          DIMAC Holdings shall not be required to (i) issue, register the
     transfer of or exchange Notes during a period beginning at the opening of
     business 15 days before the day of any selection of Notes for redemption
     under Section 3.2 and ending at the close of business on the day of
     selection; or (ii) register the transfer of or exchange any Note so
     selected for redemption in whole or in part, except the unredeemed portion
     of any Note being redeemed in part; or (iii) register the transfer of or
     exchange a Note between a record date and the next succeeding interest
     payment date.

          Prior to due presentment for the registration of a transfer of any
     Note, the Trustee, any Agent and DIMAC Holdings may deem and treat the
     Person in whose name any Note is registered as the absolute owner of such
     Note for all purposes, and neither the Trustee, any Agent nor DIMAC
     Holdings shall be affected by notice to the contrary.

          Any Holder of a Global Note shall, by acceptance of such Global Note,
     agree that transfers of beneficial interests in such Global Note may be
     effected only through a book-entry system maintained by the Depository (or
     its agent), and that ownership of a beneficial interest in such Global Note
     shall be required to be reflected in a book entry.

          (h)       EXCHANGE OF SERIES A NOTES FOR SERIES B NOTES.  The Series A
     Notes may be exchanged for Series B Notes pursuant to the terms of the
     Exchange Offer.  The Trustee and Registrar shall make the exchange as
     follows:


                                       B-18


<PAGE>

          DIMAC Holdings shall present the Trustee with an Officers' Certificate
     certifying the following:

                    (i)  upon issuance of the Series B Notes, the transactions
          contemplated by the Exchange Offer have been consummated; and

                    (ii)  the principal amount of Series A Notes properly
          tendered in the Exchange Offer that are represented by a Global Note
          and the principal amount of Series A Notes properly tendered in the
          Exchange Offer that are represented by Definitive Notes; the name of
          each Holder of such Definitive Notes; the principal amount properly
          tendered in the Exchange Offer by each such Holder; and the name and
          address to which Definitive Notes for Series B Notes shall be
          registered and sent for each such Holder.

          The Trustee, upon receipt of (i) such Officers' Certificate, (ii) an
     Opinion of Counsel (x) to the effect that the Series B Notes have been
     registered under Section 5 of the Securities Act and this Indenture has
     been qualified under the TIA and (y) with respect to the matters set forth
     in Section 5(p) of the Registration Rights Agreement and (iii) an Issuer
     Order, shall authenticate (A) a Global Note for Series B Notes in aggregate
     principal amount equal to the aggregate principal amount of Series A Notes
     represented by a Global Note indicated in such Officers' Certificate as
     having been properly tendered and (B) Definitive Notes representing Series
     B Notes registered in the names of, and in the principal amounts indicated
     in such Officers' Certificate.

          The Trustee shall make available for delivery such Definitive Notes
     for Series B Notes to the Holders thereof as indicated in such Officers'
     Certificate.

     Section 2.7   REPLACEMENT NOTES.

     If any mutilated Note is surrendered to the Trustee, or DIMAC Holdings and
the Trustee receive evidence to their satisfaction of the destruction, loss or
theft of any Note, DIMAC Holdings shall issue and the Trustee shall authenticate
a replacement Note if the Trustee's requirements for replacements of Notes are
met.  If required by the Trustee or DIMAC Holdings, an indemnity bond must be
supplied by the Holder that is sufficient in the judgment of the Trustee and
DIMAC Holdings to protect DIMAC Holdings, the Trustee, any Agent or any
authenticating agent from any loss that any of them may suffer if a Note is
replaced.  DIMAC Holdings or the Trustee may charge for its expenses in
replacing a Note.

     Every replacement Note is an obligation of DIMAC Holdings and shall be
entitled to all of the benefits of this Indenture equally and proportionately
with all other Notes duly issued hereunder.

     Section 2.8  OUTSTANDING NOTES.

     The Notes outstanding at any time are all the Notes authenticated by the
Trustee except for those cancelled by it, those delivered to it for
cancellation, those reductions in the interest in a Global Note effected by the
Trustee in accordance with the provisions hereof, and those described in this
Section 2.8 as not outstanding.

     If a Note is replaced pursuant to Section 2.7, the replaced Note ceases to
be outstanding unless the Trustee receives proof satisfactory to it that the
replaced Note is held by a bona fide purchaser.

     If the principal amount of any Note is considered paid under Section 4.1,
it ceases to be outstanding and interest on it ceases to accrue.


                                       B-19


<PAGE>

     Subject to Section 2.9, a Note does not cease to be outstanding because
DIMAC Holdings or an Affiliate of DIMAC Holdings holds the Note.

     If on a redemption date or the date of maturity of a Note, the Paying Agent
holds cash, U.S. Government Obligations, or a combination thereof, sufficient to
pay all of the principal, premium, if any, and interest due on the Notes payable
on that date, then on and after that date, such Notes shall cease to be
outstanding, and interest on such Notes shall cease to accrue.

     Section 2.9   TREASURY NOTES.

     In determining whether the Holders of the required principal amount of
Notes have concurred in any direction, waiver or consent, Notes owned by DIMAC
Holdings or any Affiliate of DIMAC Holdings shall be considered as though not
outstanding, except that for purposes of determining whether the Trustee shall
be protected in relying on any such direction, waiver or consent, only Notes
that a Responsible Officer of the Trustee knows to be so owned shall be
considered as not outstanding.

     Section 2.10   TEMPORARY NOTES.

     Pending the preparation of Definitive Notes, DIMAC Holdings may execute,
and upon an Issuer Order the Trustee shall authenticate and deliver, temporary
Notes that are printed, lithographed, typewritten, mimeographed or otherwise
reproduced, in any authorized denomination, substantially of the tenor of the
Definitive Notes in lieu of which they are issued and with such appropriate
insertions, omissions, substitutions and other variations as the officers
executing such Notes may determine, as conclusively evidenced by their execution
of such Notes.

     If temporary Notes are issued, DIMAC Holdings shall cause Definitive Notes
to be prepared without unreasonable delay.  The Definitive Notes shall be
printed, lithographed or engraved, or provided by any combination thereof, or in
any other manner permitted by the rules and regulations of any principal
national securities exchange, if any, on which the Notes are listed, all as
determined by the Officers executing such Definitive Notes.  After the
preparation of Definitive Notes, the temporary Notes shall be exchangeable for
Definitive Notes upon surrender of the temporary Notes at the office or agency
maintained by DIMAC Holdings for such purpose pursuant to Section 4.2, without
charge to the Holder.  Upon surrender for cancellation of any one or more
temporary Notes, DIMAC Holdings shall execute, and the Trustee shall
authenticate and make available for delivery, in exchange therefor the same
aggregate principal amount of Definitive Notes of authorized denominations.
Until so exchanged, the temporary Notes shall in all respects be entitled to the
same benefits under this Indenture as Definitive Notes.

     Section 2.11   CANCELLATION.

     DIMAC Holdings at any time may deliver Notes to the Trustee for
cancellation.  The Registrar and Paying Agent shall forward to the Trustee any
Notes surrendered to them for registration of transfer, exchange or payment and
not previously received by the Trustee.  The Trustee and no one else shall
cancel all Notes surrendered for registration of transfer, exchange, payment,
replacement or cancellation and shall retain or destroy cancelled Notes in
accordance with its normal practices (subject to the record retention
requirement of the Exchange Act) unless DIMAC Holdings directs them to be
returned to it.  DIMAC Holdings may not issue new Notes to replace Notes that
have been redeemed or paid or that have been delivered to the Trustee for
cancellation.  All such Notes shall be cancelled by the Trustee and returned to
DIMAC Holdings pursuant to a written order signed by one Officer of DIMAC
Holdings.

     Section 2.12   DEFAULTED INTEREST.


                                       B-20


<PAGE>

     If DIMAC Holdings defaults in a payment of interest on the Notes, it shall
pay the defaulted interest in any lawful manner plus, to the extent lawful,
interest payable on the defaulted interest, to the Persons who are Holders on a
subsequent special record date, which date shall be at the earliest practicable
date but in all events at least ten Business Days prior to the payment date, in
each case at the rate provided in the Notes and in Section 4.1.  DIMAC Holdings
shall, with the consent of the Trustee, fix or cause to be fixed each such
special record date and payment date.  At least 30 days before the special
record date, DIMAC Holdings (or the Trustee, in the name of and at the expense
of DIMAC Holdings, upon 15 days written notice to the Trustee) shall mail to the
Holders a notice that states the special record date, the related payment date
and the amount of such interest to be paid.

     Section 2.13   LEGENDS.

          (a)       Except as permitted by subsections (b) or (c) of this
     Section 2.13, each Note shall bear legends relating to restrictions on
     transfer pursuant to the securities laws in substantially the form set
     forth on Exhibit A attached hereto.

          (b)       Upon any sale or transfer of a Restricted Security
     (including any Restricted Security represented by a Global Note) pursuant
     to Rule 144 under  the Securities Act or pursuant to an effective
     registration statement under the Securities Act:

                    (i)  in the case of any Restricted Security that is a
          Definitive Note, the Registrar shall permit the Holder thereof to
          exchange such Restricted Security for a Definitive Note that does not
          bear the legends required by subsection (a) above; and

                    (ii)  in the case of any Restricted Security represented by
          a Global Note, such Restricted Security shall not be required to bear
          the legends required by subsection (a) above, but shall continue to be
          subject to the provisions of Section 2.6(c);  PROVIDED, that with
          respect to any request for an exchange of a Restricted Security that
          is represented by a Global Note for a Definitive Note that does not
          bear the legends required by subsection (a) above, which request is
          made in reliance upon Rule 144, the Holder thereof shall certify in
          writing to the Registrar that such request is being made pursuant to
          Rule 144.

          (c)       DIMAC Holdings shall issue and the Trustee shall
     authenticate Series B Notes in exchange for Series A Notes accepted for
     exchange in the Exchange Offer.  The Series B Notes shall not bear the
     legends required by subsection (a) above unless the Holder of such Series A
     Notes is either:

                    (i)  a broker-dealer who purchased such Series A Notes
          directly from DIMAC Holdings to resell pursuant to Rule 144A or any
          other available exemption under the Securities Act,

                    (ii)  a Person participating in the distribution of the
          Series A Notes, or

                    (iii)  a Person who is an affiliate (as defined in Rule
          144A) of DIMAC Holdings.



          (d)       DIMAC Holdings will cause each Note to bear on its face a
     legend that satisfies the requirements of U.S. Treasury Regulations Section
     1.1275-3(b) stating that such Note was issued with original issue discount
     ("OID") and detailing (i) the issue price, (ii) the amount of OID per
     $1,000 of principal amount, (iii) the issue date and (iv) the yield to
     maturity, or, alternatively, detailing the name and either the address or
     telephone number of a representative of DIMAC


                                       B-21


<PAGE>

     Holdings who will, beginning no later than ten days after the issue date,
     be able to promptly supply the appropriate information in response to a
     Holder's request.

     Section 2.14   DEPOSIT OF MONEYS.

     Subject to Section 3.5, prior to 10:00 a.m. New York City time on each date
on which the principal of, premium, if any, and interest on the Notes are due,
DIMAC Holdings shall deposit with the Trustee or Paying Agent in immediately
available funds money sufficient to make cash payments, if any, due on such date
in a timely manner which permits the Trustee or such Paying Agent to remit
payment to the Holders on such date.

                                     ARTICLE III
                                      REDEMPTION

     Section 3.1   NOTICES TO TRUSTEE.

     If DIMAC Holdings elects to redeem Notes pursuant to Section 3.7, it shall
furnish to the Trustee, at least 30 days but not more than 60 days before a
redemption date, an Officers' Certificate setting forth (i) the paragraph of the
Notes and/or the section of this Indenture pursuant to which the redemption
shall occur, (ii) the redemption date, (iii) the principal amount of Notes to be
redeemed and (iv) the redemption price.

     Section 3.2   SELECTION OF NOTES TO BE REDEEMED.

     If less than all the Notes are to be redeemed pursuant to Section 3.7, the
Trustee shall select the Notes to be redeemed in compliance with the
requirements of the principal national securities exchange, if any, on which the
Notes are listed, or, if the Notes are not so listed, PRO RATA, by lot or by
such method as the Trustee deems to be fair and reasonable.

     The Trustee shall promptly notify DIMAC Holdings in writing of the Notes
selected for redemption and, in the case of any Note selected for partial
redemption, the principal amount thereof to be redeemed.  Notes and portions of
Notes selected shall be in amounts of $1,000 or whole multiples of $1,000.
Provisions of this Indenture that apply to Notes called for redemption also
apply to portions of Notes called for redemption.

     Section 3.3   NOTICE OF REDEMPTION.

     At least 30 days but not more than 60 days before a redemption date, DIMAC
Holdings shall mail a notice of redemption by first class mail to each Holder
whose Notes are to be redeemed at such Holder's registered address.

     The notice shall identify the Notes to be redeemed and shall state:

          (a)       the redemption date;

          (b)       the redemption price;

          (c)       if any Note is being redeemed in part only, the portion of
     the principal amount of such Note to be redeemed and that, after the
     redemption date, upon cancellation of the original Note, a new Note or
     Notes in principal amount equal to the unredeemed portion shall be issued;

          (d)       the name and address of the Paying Agent;


                                       B-22


<PAGE>

          (e)       that Notes called for redemption must be surrendered to the
     Paying Agent to collect the redemption price;

          (f)       that, unless DIMAC Holdings defaults in making such
     redemption payment, interest on Notes or portions of Notes called for
     redemption ceases to accrue on and after the redemption date;

          (g)       the paragraph of the Notes and/or the section of this
     Indenture pursuant to which the Notes called for redemption are being
     redeemed; and

          (h)       the CUSIP number of the Notes to be redeemed.

     At DIMAC Holdings's request, the Trustee shall give the notice of
redemption in the name of DIMAC Holdings and at DIMAC Holdings's expense;
PROVIDED that DIMAC Holdings shall deliver to the Trustee, at least 45 days
(unless a shorter period is acceptable to the Trustee) prior to the redemption
date, an Officers' Certificate requesting that the Trustee give such notice and
setting forth the information to be stated in such notice as provided in the
preceding paragraph.

     Section 3.4   EFFECT OF NOTICE OF REDEMPTION.

     Once notice of redemption has been mailed to the Holders in accordance with
Section 3.3, Notes called for redemption become due and payable on the
redemption date at the redemption price.  At any time prior to the mailing of a
notice of redemption to the Holders pursuant to Section 3.3, DIMAC Holdings may
withdraw, revoke or rescind any notice of redemption delivered to the Trustee
without any continuing obligation to redeem the Notes as contemplated by such
notice of redemption.

     Section 3.5   DEPOSIT OF REDEMPTION PRICE.

     At or before 12:00 p.m. New York City time immediately prior to the
redemption date, DIMAC Holdings shall deposit with the Trustee (to the extent
not already held by the Trustee) or with the Paying Agent money in immediately
available funds sufficient to pay the redemption price of and accrued interest
on all Notes to be redeemed on that date.  The Trustee or the Paying Agent shall
return to DIMAC Holdings any money deposited with the Trustee or the Paying
Agent by DIMAC Holdings in excess of the amounts necessary to pay the redemption
price of, and accrued interest on, all Notes to be redeemed.

     Interest on the Notes to be redeemed shall cease to accrue on the
applicable redemption date, regardless of whether such Notes are presented for
payment, if DIMAC Holdings makes or deposits the redemption payment in
accordance with this Section 3.5.  If any Note called for redemption shall not
be paid upon surrender for redemption because of the failure of DIMAC Holdings
to comply with the preceding paragraph, interest shall be paid on the unpaid
principal, from the redemption date until such principal is paid, and to the
extent lawful on any interest not paid on such unpaid principal, in each case at
the rate provided in the Notes.

     Section 3.6   NOTES REDEEMED IN PART.

     Upon surrender of a Note that is redeemed in part, DIMAC Holdings shall
issue and the Trustee shall authenticate for the Holder at the expense of DIMAC
Holdings a new Note equal in principal amount to the unredeemed portion of the
Note surrendered.

     Section 3.7   OPTIONAL REDEMPTION.


                                       B-23


<PAGE>

          (a)       If, on or before October 22, 2002, there is a Qualified
     Public Equity Offering of DIMAC Holdings, DIMAC Holdings may, within thirty
     (30) days of the consummation of such Qualified Public Equity Offering,
     redeem all or any of the Notes, in whole or in part, at a redemption price
     equal to 107.75% of the aggregate principal amount of Notes being redeemed
     plus accrued and unpaid interest thereon to the redemption date.

          (b)       Except as provided in Section 3.7(a), the Notes are not
     redeemable at DIMAC Holdings's option prior to October 22, 2002.
     Thereafter, DIMAC Holdings may redeem the Notes, or a portion thereof, in
     accordance with the terms and conditions provided herein and in the Notes.

                                      ARTICLE IV
                                      COVENANTS

     Section 4.1   PAYMENT OF NOTES.

     DIMAC Holdings shall pay the principal and premium, if any, of, and
interest on, the Notes on the dates and in the manner provided in the Notes.
Principal, premium, if any, and interest shall be considered paid on the date
due if the Paying Agent, other than DIMAC Holdings or a Subsidiary of DIMAC
Holdings, holds on or before that date money deposited by DIMAC Holdings in
immediately available funds (or PIK Notes, in the case of a PIK Interest
Payment) and designated for and sufficient to pay all principal, premium, if
any, and interest then due.  Such Paying Agent shall return to DIMAC Holdings,
no later than three Business Days following the date of payment, any money that
exceeds such amount of principal, premium, if any, and interest then due and
payable on the Notes.  DIMAC Holdings shall pay any and all amounts, including,
without limitation, Liquidated Damages, if any, on the dates and in the manner
required under the Registration Rights Agreement.

     To the extent lawful, DIMAC Holdings shall pay interest (including interest
accruing after the commencement of any proceeding under any Bankruptcy Law) on
all due and unpaid amounts outstanding under the Notes (including overdue
installments of principal or interest) at a rate equal to 161/2% per annum,
compounded quarterly.  PIK Notes issued pursuant to Section 1 of the Notes shall
not constitute due and unpaid amounts outstanding under the Notes.

     Section 4.2   MAINTENANCE OF OFFICE OR AGENCY.

     DIMAC Holdings shall maintain an office or agency (which may be an office
of the Trustee, Registrar or co-registrar) in the Borough of Manhattan, the City
of New York, where Notes may be surrendered for registration of transfer or
exchange and where notices and demands to or upon DIMAC Holdings in respect of
the Notes and this Indenture may be served.  DIMAC Holdings shall give prompt
written notice to the Trustee of the location, and any change in the location,
of such office or agency.  If at any time DIMAC Holdings shall fail to maintain
any such required office or agency or shall fail to furnish the Trustee with the
address thereof, such presentations, surrenders, notices and demands may be made
or served at the Corporate Trust Office of the Trustee.

     DIMAC Holdings may also from time to time designate one or more other
offices or agencies where the Notes may be presented or surrendered for any or
all such purposes and may from time to time rescind such designations;
PROVIDED, that no such designation or rescission shall in any manner relieve
DIMAC Holdings of its obligation to maintain an office or agency for such
purposes.  DIMAC Holdings shall give prompt written notice to the Trustee of any
such designation or rescission and of any change in the location of any such
other office or agency.

     DIMAC Holdings hereby designates the Corporate Trust Office of the Trustee
as one such office or agency of DIMAC Holdings in accordance with Section 2.3.


                                       B-24


<PAGE>

     Section 4.3   REPORTS.

          (a)       DIMAC Holdings shall file with the Trustee copies of the
     reports, information and other documents (or copies of such portions of any
     of the foregoing as the Commission may by rules and regulations prescribe)
     that DIMAC Holdings is required to file with the Commission pursuant to
     Section 13 or 15(d) of the Exchange Act, within 15 days after filing such
     reports, information and other documents with the Commission.  If DIMAC
     Holdings is not subject to the requirements of Section 13 or 15(d) of the
     Exchange Act, DIMAC Holdings shall file with the Trustee all such reports,
     information and other documents as it would be required to file if it were
     subject to the requirements of Section 13 or 15(d) of the Exchange Act,
     within the period applicable to such report, information or other document
     pursuant to the Exchange Act.  From and after the time DIMAC Holdings files
     a registration statement with the Commission with respect to the Notes,
     DIMAC Holdings shall file such information with the Commission;  PROVIDED,
     that DIMAC Holdings shall not be in default of the provisions of this
     Section 4.3 for any failure to file reports with the Commission solely by
     refusal by the Commission to accept the same for filing. DIMAC Holdings
     shall deliver (or cause the Trustee to deliver) copies of all reports,
     information and documents required to be filed with the Trustee pursuant to
     this Section 4.3 to the Holders at their addresses appearing in the
     register of Notes maintained by the Registrar. DIMAC Holdings shall also
     comply with the provisions of TIA Section 314(a).

          (b)       If DIMAC Holdings is required to furnish annual, quarterly
     or current reports to its stockholders pursuant to the Exchange Act, DIMAC
     Holdings shall cause any annual, quarterly, current or other financial
     report furnished by it generally to its stockholders to be filed with the
     Trustee and mailed to the Holders by DIMAC Holdings at their addresses
     appearing in the register of Notes maintained by the Registrar within 15
     days after such reports are furnished to stockholders.  If DIMAC Holdings
     is not required to furnish annual, quarterly or current reports to its
     stockholders pursuant to the Exchange Act, DIMAC Holdings shall cause the
     financial statements of DIMAC Holdings and its consolidated Subsidiaries,
     including any notes thereto (and, with respect to annual reports, an
     auditors' report by an accounting firm of established national reputation),
     and a "Management's Discussion and Analysis of Financial Condition and
     Results of Operations," comparable to that which would have been required
     to appear in annual or quarterly reports filed under Section 13 or 15(d) of
     the Exchange Act to be so filed with the Trustee and mailed to the Holders
     by DIMAC Holdings promptly, but in any event, within 105 days after the end
     of each of the fiscal years of DIMAC Holdings and within 60 days after the
     end of each of the first three quarters of each such fiscal year.

          (c)       So long as is required for an offer or sale of the Notes to
     qualify for an exemption under Rule 144A, DIMAC Holdings shall, upon
     request, provide the information required by clause (d)(4) thereunder to
     each Holder and to each beneficial owner and prospective purchaser of Notes
     identified by any Holder of Restricted Securities.

     Section 4.4   COMPLIANCE CERTIFICATE.

          (a)       DIMAC Holdings shall deliver to the Trustee, within
     forty-five (45) days after the end of each fiscal quarter and within ninety
     (90) days after the end of each fiscal year, an Officers' Certificate
     (provided that one of the signatories to such Officers' Certificate shall
     be DIMAC Holdings's principal executive officer, principal financial
     officer or principal accounting officer) stating that a review of the
     activities of DIMAC Holdings and its Subsidiaries during the preceding
     fiscal quarter or fiscal year, as the case may be, has been made under the
     supervision of the signing Officers with a view to determine whether each
     has kept, observed, performed and fulfilled its obligations under this
     Indenture and the Notes, and further stating, as to each such Officer
     signing


                                       B-25


<PAGE>

     such certificate, that to his knowledge, each of DIMAC Holdings and its
     Subsidiaries has kept, observed, performed and fulfilled each and every
     covenant contained in this Indenture and is not in default in the
     performance or observance of any of the terms, provisions and conditions
     hereof or thereof (or, if a Default or Event of Default shall have
     occurred, describing all such Defaults or Events of Default of which he may
     have knowledge and what action each is taking or proposes to take with
     respect thereto) and that to his knowledge, no event has occurred and
     remains in existence by reason of which payments of interest, principal or
     premium on the Notes are prohibited or if such event has occurred, a
     description of the event.  The Officers' Certificate shall set forth all
     financial calculations for such fiscal quarter or fiscal year necessary to
     demonstrate compliance with the covenants contained in this Section IV.

          (b)       The year-end financial statements delivered pursuant to
     Section 4.3 shall be accompanied by a written statement of the independent
     public accountants of DIMAC Holdings (which shall be a firm of established
     national reputation reasonably satisfactory to the Trustee) that in making
     the examination necessary for certification of such financial statements
     nothing has come to their attention which would lead them to believe that
     either DIMAC Holdings or any of its Subsidiaries has violated any
     provisions of this Indenture or, if any such violation has occurred,
     specifying the nature and period of existence thereof, it being understood
     that such accountants shall not be liable directly or indirectly to any
     Person for any failure to obtain knowledge of any such violation.

          (c)       So long as any of the Notes are outstanding, DIMAC Holdings
     shall deliver to the Trustee forthwith upon any Officer becoming aware of
     (i) any Default or Event of Default or (ii) any event of default under any
     mortgage, indenture or instrument referred to in Section 6.1(a)(v), an
     Officers' Certificate specifying such Default, Event of Default or other
     event of default and what action DIMAC Holdings is taking or proposes to
     take with respect thereto.

     Section 4.5   TAXES.

     DIMAC Holdings shall, and shall cause each of its Subsidiaries to, (a) file
timely all material Tax Returns required to be filed by DIMAC Holdings and each
of its Subsidiaries, respectively and (b) pay or discharge or cause to be paid
or discharged, before the same shall become delinquent, (i) all material Taxes
levied or imposed upon DIMAC Holdings and each of its Subsidiaries or upon the
income, profits or property of DIMAC Holdings and each of its Subsidiaries and
(ii) all lawful material claims, whether for labor, materials, supplies,
services or anything else, which, if unpaid, would or may by law become a Lien,
upon the property of DIMAC Holdings or any of its Subsidiaries; PROVIDED,
HOWEVER, that none of DIMAC Holdings and its Subsidiaries shall be required to
pay or discharge or cause to be paid or discharged any such Tax, the
applicability or validity of which is being contested in good faith by
appropriate proceedings which will prevent the forfeiture or sale of any
property of DIMAC Holdings or any of its Subsidiaries and for which disputed
amounts reserves have been established in accordance with GAAP, in an amount
which DIMAC Holdings believes in good faith is adequate.

     Section 4.6   STAY, EXTENSION AND USURY LAWS.

     DIMAC Holdings covenants (to the extent that it may lawfully do so) that it
shall not at any time insist upon, plead, or in any manner whatsoever claim or
take the benefit or advantage of, any stay, extension, usury or other law,
wherever enacted, now or at any time hereafter in force,  that would prohibit or
forgive the payment of all or any portion of the principal of or interest on the
Notes, or that may affect the covenants or the performance of this Indenture,
and DIMAC Holdings (to the extent that it may lawfully do so) hereby expressly
waives all benefit or advantage of any such law and covenants that it shall not,
by resort to any such law, hinder, delay or impede the execution of any power
herein granted to the Trustee but shall suffer and permit the execution of every
such power as though no such law has been enacted.


                                       B-26


<PAGE>

     Section 4.7    LIMITATION ON RESTRICTED PAYMENTS.

          (a)       DIMAC Holdings shall not,

                    (i)  declare or pay any dividends, either in cash or
          property, on, or make any distribution to the holders (as such) in
          respect of, any class of Equity Interest in DIMAC Holdings (other than
          dividends or distributions payable in Equity Interests (other than
          Disqualified Capital Stock) of DIMAC Holdings);

                    (ii)  except as provided in clause (iv) below, purchase,
          repurchase, redeem or otherwise acquire or retire for value any Equity
          Interests of DIMAC Holdings or any of its Subsidiaries or any other
          Affiliate of DIMAC Holdings; PROVIDED that, during any one fiscal
          year, as long as no Default or Event of Default has occurred and is
          continuing, DIMAC Holdings may purchase Equity Interests in DIMAC
          Holdings beneficially owned by directors, officers and employees of
          DIMAC Holdings or any of its Subsidiaries pursuant to the terms of
          employment contracts or employee benefit plans of DIMAC Holdings or
          any of its Subsidiaries in an aggregate amount that, when added to all
          amounts expended by any Restricted Subsidiaries of DIMAC Holdings to
          purchase, repurchase, redeem or otherwise acquire or retire for value
          any Equity Interests of DIMAC Holdings or any of its Subsidiaries or
          any other Affiliate of DIMAC Holdings, does not exceed $2,500,000;
          PROVIDED, FURTHER, that the aggregate amount expended by DIMAC
          Holdings and its Restricted Subsidiaries on or after the Initial Issue
          Date to so purchase Equity Interests in DIMAC Holdings beneficially
          owned by directors, officers and employees of DIMAC Holdings or any of
          its Subsidiaries, shall not exceed $10,000,000.

                    (iii)  purchase, repurchase, redeem, defease or otherwise
          acquire or retire for value any Indebtedness of DIMAC Holdings (other
          than the Notes); or

                    (iv)  make any Investment other than (A) any guarantee of
          Indebtedness by DIMAC Holdings permitted pursuant to the provisions of
          Section 4.9(a), (B) any Investment of cash by DIMAC Holdings in a
          Wholly-Owned Subsidiary of DIMAC Holdings solely to fund an
          Acquisition made by DIMAC Operating or any of its Subsidiaries, which
          Acquisition is not prohibited pursuant to the provisions of Section
          4.24(b), (C) any Investments in Cash Equivalents and (D) an Investment
          in DIMAC Operating on the Initial Issue Date of up to $40,000,000 in
          connection with refinancing transactions occurring on such date and
          any further Investment in DIMAC Operating after the Initial Issue Date
          but only to the extent that the amount of such Investment shall have
          been received through the issuance of new Equity Interests (other than
          Disqualified Capital Stock) of DIMAC Holdings or a new capital
          contribution to DIMAC Holdings from its stockholders.

          (b)       DIMAC Holdings shall cause each of its Restricted
     Subsidiaries to not fail to comply with the provisions of Section 4.04 of
     the DIMAC Operating Indenture (as in effect on the Initial Issue Date).  In
     addition, and without limiting the foregoing provisions of this Section
     4.7(b), DIMAC Holdings shall cause DIMAC Operating and each of its
     Restricted Subsidiaries to not purchase, repurchase, redeem or otherwise
     acquire or retire for value any Equity Interests of DIMAC Holdings or any
     of its Subsidiaries or any other Affiliate of DIMAC Holdings; PROVIDED
     that, during any one fiscal year, as long as no Default or Event of Default
     has occurred and is continuing, DIMAC Operating may purchase Equity
     Interests in DIMAC Holdings beneficially owned by directors, officers and
     employees of DIMAC Holdings or any of its Subsidiaries pursuant to the
     terms of employment contracts or employee benefit plans of DIMAC Holdings
     or any of its Subsidiaries in an aggregate amount that, when added to all
     amounts expended by any Restricted


                                       B-27


<PAGE>

     Subsidiaries of DIMAC Holdings to purchase, repurchase, redeem or otherwise
     acquire or retire for value any Equity Interests of DIMAC Holdings or any
     of its Subsidiaries or any other Affiliate of DIMAC Holdings, does not
     exceed $2,500,000; PROVIDED, FURTHER, that the aggregate amount expended by
     DIMAC Holdings and its Restricted Subsidiaries on or after the Initial
     Issue Date to so purchase Equity Interests in DIMAC Holdings beneficially
     owned by directors, officers and employees of DIMAC Holdings or any of its
     Subsidiaries, shall not exceed $10,000,000.

          Not later than the date on which DIMAC Holdings or any of its
     Restricted Subsidiaries takes any action expressly permitted pursuant to
     this Section 4.7 or Section 4.04 of the DIMAC Operating Indenture (as in
     effect on the Initial Issue Date), DIMAC Holdings shall deliver to the
     Trustee an Officers' Certificate stating that such action is permitted and
     setting forth the basis upon which the calculations required by this
     Section 4.7 or Section 4.04 of the DIMAC Operating Indenture were computed,
     which calculations may be based upon DIMAC Holdings's latest available
     financial statements.

     Section 4.8   LIMITATION ON RESTRICTIONS ON DIVIDENDS FROM RESTRICTED
SUBSIDIARIES.

     DIMAC Holdings shall not, and shall cause each of its Restricted
Subsidiaries to not, directly or indirectly, create or otherwise cause or suffer
to exist or become effective any consensual encumbrance or restriction on the
ability of any Restricted Subsidiary of DIMAC Holdings to (a) pay dividends or
make any other distributions on its Capital Stock or any other interest or
participation in, or measured by, its profits owned by, or pay any Indebtedness
owed to, DIMAC Holdings or DIMAC Operating, (b) make loans or advances to DIMAC
Holdings or DIMAC Operating, (c) transfer any of its properties or assets to
DIMAC Holdings or DIMAC Operating, except for (i) any restrictions existing
under or contemplated by this Indenture, the DIMAC Operating Indenture (as in
effect on the Initial Issue Date) and the Senior Credit Agreement (as in effect
on the Initial Issue Date); (ii) any restrictions, with respect to a Restricted
Subsidiary of DIMAC Holdings that is not a Restricted Subsidiary of DIMAC
Holdings on the date hereof, in existence at the time such Person becomes a
Restricted Subsidiary of DIMAC Holdings (so long as such restrictions are not
created in anticipation of such Person becoming a Restricted Subsidiary of DIMAC
Holdings); (iii) with respect to clause (c) above only, any restrictions
existing under Capitalized Lease Obligations or other Indebtedness secured by
Permitted Liens (PROVIDED that, in each case, such prohibition shall only relate
to the assets which are subject to such Capitalized Lease Obligations or which
secure such Indebtedness and the proceeds therefrom); (iv) any restrictions
existing under any new agreement evidencing Indebtedness or any agreement that
refinances or replaces the agreements containing the restrictions in the
foregoing clauses (i), (ii) and (iii); PROVIDED, that the terms and conditions
of any such restrictions are no more restrictive than those under or pursuant to
the agreements containing the restrictions referenced in the foregoing clauses
(i), (ii) or (iii); or (v) any encumbrance or restriction permitted pursuant to
Section 4.05 of the DIMAC Operating Indenture (as in effect on the Initial Issue
Date).

     Section 4.9   LIMITATION ON ADDITIONAL INDEBTEDNESS AND ISSUANCE OF
DISQUALIFIED CAPITAL STOCK.

          (a)       DIMAC Holdings shall not, directly or indirectly, create,
     incur, issue, assume, guarantee or otherwise become directly or indirectly
     liable with respect to (collectively, "INCUR") any Indebtedness (other than
     PIK Notes) or issue any Disqualified Capital Stock; PROVIDED that DIMAC
     Holdings may guarantee Indebtedness of any of its Restricted Subsidiaries
     to the extent that the incurrence of such Indebtedness by such Restricted
     Subsidiary or such guarantee by DIMAC Holdings (without duplication) does
     not violate the provisions of Section 4.9(b) at the time of such
     incurrence.

          (b)       DIMAC Holdings shall cause each of its Restricted
     Subsidiaries (including without limitation, upon the creation or
     acquisition of such Restricted Subsidiary) to not fail to comply with the
     provisions of Section 4.03 of the DIMAC Operating Indenture (as in effect
     on the Initial Issue


                                       B-28


<PAGE>

     Date);  PROVIDED, HOWEVER, that for purposes of this Section 4.9(b), the
     Consolidated Coverage Ratio test described in Section 4.03(a) of the DIMAC
     Operating Indenture shall be deemed to be 1.90 to 1.00.

     Section 4.10   LIMITATION ON ASSET SALES.

          (a)       DIMAC Holdings shall not make any Asset Sale.  In addition,
     DIMAC Holdings shall cause each of its Restricted Subsidiaries to not, make
     any Asset Sale, unless no Default or Event of Default exists and is
     continuing or is created by such Asset Sale and:

                    (i)  such Restricted Subsidiary receives consideration at
          the time of such Asset Sale at least equal to the fair market value of
          such assets (as determined in good faith by the Board of Directors of
          DIMAC Holdings and evidenced by a resolution set forth in an Officers'
          Certificate, including as to the value of all noncash consideration);

                    (ii)  at least 80% of the consideration therefor received
          by such Restricted Subsidiary shall be in the form of cash or Cash
          Equivalents; PROVIDED, HOWEVER, that for the purposes of this
          subsection (a)(ii), the following are deemed to be cash:  (x) any
          liabilities of such Restricted Subsidiary (as shown on the most recent
          balance sheet or in the notes thereto of such Restricted Subsidiary)
          that are assumed by the transferee in connection with the Asset Sale
          (other than liabilities that are incurred in connection with or in
          anticipation of such Asset Sale); and (y) securities received by such
          Restricted Subsidiary from such transferee that are immediately
          converted into cash at the face amount or fair market value thereof by
          such Restricted Subsidiary; and

                    (iii)  the Net Cash Proceeds of such Asset Sale shall be
          applied within 360 days of the consummation of such Asset Sale: (x) to
          prepay, purchase, defease or otherwise retire any Indebtedness of
          DIMAC Operating or its Restricted Subsidiaries (including without
          limitation, the DIMAC Operating Notes and any Indebtedness under the
          Senior Credit Agreement), in each case, with a permanent reduction in
          amounts available to be borrowed or the Indebtedness that may be
          incurred under the instrument evidencing such Indebtedness and/or (y)
          to reinvest in Productive Assets.  Any Net Cash Proceeds from any
          Asset Sale consummated by any Restricted Subsidiary that are not
          applied or reinvested as provided in this subsection (a)(iii) of this
          Section 4.10 shall constitute excess proceeds ("EXCESS NET CASH
          PROCEEDS") and shall be held in cash or Cash Equivalents.

          (b)       When the aggregate amount of Excess Net Cash Proceeds
     exceeds $5,000,000, DIMAC Holdings shall promptly make an offer (the "ASSET
     SALE OFFER") to all Holders of the Notes to purchase the maximum principal
     amount of Notes that may be purchased out of the Excess Net Cash Proceeds,
     at an offer price in cash in an amount (the "ASSET SALE OFFER PRICE") equal
     to 100% of the principal amount of such Notes, plus accrued and unpaid
     interest thereon to the Asset Sale Date.

          If the aggregate principal amount of Notes surrendered by Holders
     thereof exceeds the amount of Excess Net Cash Proceeds, DIMAC Holdings
     shall select the Notes to be purchased on a pro rata basis, in such manner
     as complies with applicable legal requirements, if any.  Upon completion of
     such Asset Sale Offer, the amount of Excess Net Cash Proceeds shall be
     reset at zero.

          Simultaneously with the making of such Asset Sale Offer, DIMAC
     Holdings shall provide the Trustee and the Holders with an Officers'
     Certificate setting forth the Asset Sale Offer Price, the Asset Sale Date
     and the calculations used in determining the amount of Excess Net Cash
     Proceeds to be applied to the repurchase of the Notes.


                                       B-29


<PAGE>

          If the date on which the Asset Sale Offer closes (the "ASSET SALE
     DATE") is on or after an interest payment record date and on or before the
     related interest payment date, any accrued interest will be paid to the
     person in whose name a Note is registered at the close of business on such
     record date, and no additional interest will be payable to holders who
     tender Notes pursuant to the Asset Sale Offer.

          Each Asset Sale Offer shall be conducted in compliance with all
     applicable laws, including without limitation, Regulation 14E of the
     Exchange Act and the rules thereunder and all other applicable Federal and
     state securities laws.  To the extent that the provisions of any securities
     laws or regulations conflict with the provisions of this Section 4.10,
     DIMAC Holdings shall comply with the applicable securities laws and
     regulations and shall not be deemed to have breached its obligations under
     this Section 4.10 by virtue thereof.  Except as provided in the DIMAC
     Operating Indenture (as in effect on the Initial Issue Date) or the Senior
     Credit Agreement (as in effect on the Initial Issue Date) or as permitted
     pursuant to Section 4.8, DIMAC Holdings shall not, and shall not permit any
     of its Restricted Subsidiaries to, create or suffer to exist or become
     effective any restriction that would impair the ability of DIMAC Holdings
     to make an Asset Sale Offer upon an Asset Sale or, if such Asset Sale Offer
     is made, to pay for the Notes tendered for purchase.

          (c)       Notice of any Asset Sale Offer shall be mailed by DIMAC
     Holdings to the Trustee and each Holder at its last registered address.
     The Asset Sale Offer shall remain open from the time of mailing until
     twenty (20) Business Days thereafter, and no longer, unless a longer period
     is required by law.  The notice shall contain all instructions and
     materials necessary to enable such Holders to tender Notes pursuant to the
     Asset Sale Offer.  The notice, which shall govern the terms of the Asset
     Sale Offer, shall state:

                    (i)  that the Asset Sale Offer is being made pursuant to
          this Section 4.10 and that Notes will be accepted for payment either
          (A) in whole or (B) in part in integral multiples of $1,000;

                    (ii)  the Asset Sale Offer Price and the Asset Sale Date;

                    (iii)  that any Note not tendered will continue to accrue
          interest;

                    (iv)  that any Note accepted for payment pursuant to the
          Asset Sale Offer shall cease to accrue interest from and after the
          Asset Sale Date (so long as DIMAC Holdings does not default in its
          obligation to promptly pay the Asset Sale Offer Price);

                    (v)  that Holders electing to have a Note purchased pursuant
          to the Asset Sale Offer will be required to surrender the Note, with
          the form entitled "Option of Holder to Elect Purchase" on the reverse
          of the Note completed, at the address specified in the notice prior to
          the close of business on the Business Day preceding the Asset Sale
          Date;

                    (vi)  that Holders will be entitled to withdraw their
          election on the terms and subject to the conditions set forth in the
          notice;

                    (vii)  that Holders whose Notes are purchased only in part
          will be issued new Notes equal in principal amount to the unpurchased
          portion of the Notes surrendered; PROVIDED, HOWEVER, that any portion
          of a Note repurchased by DIMAC Holdings and any new Note issued to the
          Holder in respect of the unpurchased portion thereof shall be in the
          principal amount of $1,000 or an integral multiple thereof.


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<PAGE>

          (d)       On the Asset Sale Date, DIMAC Holdings shall  (i) accept for
     payment the Notes or portions thereof (or an allocable amount thereof)
     tendered pursuant to the Asset Sale Offer, (ii) deposit with the Paying
     Agent money sufficient to pay the purchase price of all Notes or portions
     thereof so accepted and (iii) deliver to the Trustee the Notes so accepted,
     together with an Officers' Certificate stating that the Notes or portions
     thereof (or an allocable amount thereof) tendered to DIMAC Holdings are
     accepted for payment.  The Paying Agent shall promptly mail to each Holder
     of Notes so accepted payment in an amount equal to the purchase price of
     such Notes, and the Trustee shall promptly authenticate and mail to such
     Holders new Notes equal in principal amount to any unpurchased portion of
     the Notes surrendered.  After payment to the Holders of the purchase price
     of all Notes or portions thereof so accepted, the Paying Agent shall
     deliver promptly to DIMAC Holdings the balance, if any, of any money so
     deposited by DIMAC Holdings with the Paying Agent remaining after such
     payment to the Holders.

          DIMAC Holdings shall make a public announcement of the results of the
     Asset Sale Offer as soon as practicable after the Excess Proceeds Payment
     Date.  For the purposes of this Section 4.10, the Trustee shall act as the
     Paying Agent.

          Notwithstanding any of the foregoing provisions of this Section 4.10
     to the contrary, DIMAC Holdings shall not be required to comply with the
     provisions of this Section 4.10 to the extent and only to the extent that
     such compliance would be prohibited by the terms of the DIMAC Operating
     Indenture, as amended, replaced, refinanced, modified or supplemented from
     time to time, or the Senior Credit Agreement.

     Section 4.11   LIMITATION ON TRANSACTIONS WITH AFFILIATES.

          (a)       DIMAC Holdings shall not, and shall cause each of its
     Restricted Subsidiaries to not, directly or indirectly, enter into or
     permit to exist any transaction or series of related transactions that are
     similar or part of a common plan (including, without limitation, the
     purchase, sale, lease or exchange of any property or the rendering of any
     service) with, or for the benefit of, any of their respective Affiliates
     (each an "AFFILIATE TRANSACTION"), unless (i) the terms of such Affiliate
     Transaction are no less favorable to DIMAC Holdings or the applicable
     Restricted Subsidiary, as the case may be, than those that could be
     obtained at the time of such transaction in arm's-length dealings with a
     Person who is not such an Affiliate, (ii) in the event such Affiliate
     Transaction involves an aggregate amount in excess of $1,000,000, the terms
     of such Affiliate Transaction have been approved by a majority of the
     members of the Board of Directors of DIMAC Holdings and by a majority of
     the disinterested members of such Board of Directors, if any (and such
     majority or majorities, as the case may be, determines pursuant to a
     resolution of such Board of Directors that such Affiliate Transaction
     satisfies the criterion in clause (i) of this paragraph (a)); and (iii) in
     the event such Affiliate Transaction involves an aggregate amount in excess
     of $5,000,000, DIMAC Holdings has received a written opinion from an
     independent investment banking firm of nationally recognized standing that
     such Affiliate Transaction is fair to DIMAC Holdings or such Restricted
     Subsidiary, as the case may be, from a financial point of view.

          (b)       The provisions of paragraph (a) of this Section 4.11 will
     not prohibit (i) any Restricted Payment (as defined in the DIMAC Operating
     Indenture as in effect on the Initial Issue Date) permitted to be paid
     pursuant to Section 4.7 (and in the case of Permitted Investments (as
     defined in the DIMAC Operating Indenture as in effect on the Initial Issue
     Date), only those described in clauses (v), (vi) and (ix) of the definition
     of Permitted Investments (as set forth in the DIMAC Operating Indenture as
     in effect on the Initial Issue Date)), (ii) the performance of the
     obligations of DIMAC Holdings or any of its Restricted Subsidiaries under
     any employment contract, collective bargaining agreement, employee benefit
     plan, related trust agreement or any other similar arrangement heretofore
     or hereafter entered into in the ordinary course of business, (iii) payment
     of


                                       B-31


<PAGE>

     compensation to, and indemnity provided on behalf of, employees, officers,
     directors or consultants (excluding under the Advisory Services Agreement)
     in the ordinary course of business, (iv) maintenance in the ordinary course
     of business of benefit programs or arrangements for employees, officers or
     directors, including vacation plans, health and life insurance plans,
     deferred compensation plans, and retirement or savings plans and similar
     plans, (v) any transaction between DIMAC Holdings or any of its
     Wholly-Owned Subsidiaries, (vi) the payment of fees and expenses under the
     Advisory Services Agreement as in effect on the Initial Issue Date or
     (vii) payments by DIMAC Operating and any of its Restricted Subsidiaries
     pursuant to the Tax Sharing Agreement (viii) the issuance or sale of any
     Capital Stock (other than Disqualified Capital Stock) of DIMAC Operating.

     Section 4.12   LIMITATION ON LIENS.

     DIMAC Holdings shall not create or suffer to exist any Liens other than
Permitted Liens upon any assets of DIMAC Holdings (including without limitation,
any shares of Capital Stock of DIMAC Operating).

     Section 4.13   CORPORATE EXISTENCE.

     Subject to Article V, DIMAC Holdings  shall do or cause to be done all
things necessary to preserve and keep in full force and effect (i) its corporate
existence, and the corporate, partnership or other existence of each of its
Restricted Subsidiaries, in accordance with their respective organizational
documents (as the same may be amended from time to time) and (ii) its (and its
Restricted Subsidiaries') rights (charter and statutory), licenses and
franchises;  PROVIDED, that DIMAC Holdings shall not be required to preserve any
such right, license or franchise, or the corporate, partnership or other
existence of any Restricted Subsidiary, if the Board of Directors of DIMAC
Holdings on behalf of DIMAC Holdings shall determine in good faith that the
preservation thereof is no longer desirable in the conduct of the business of
DIMAC Holdings and its Restricted Subsidiaries taken as a whole and that the
loss thereof is not adverse in any material respect to the Holders.

     Section 4.14   REPURCHASE UPON A CHANGE OF CONTROL.

          (a)       Upon the occurrence of a Change of Control, DIMAC Holdings
     shall notify the Trustee in writing thereof and shall make an offer to
     purchase all of the Notes then outstanding as described below (the "Change
     of Control Offer") at a purchase price equal to 101% of the aggregate
     principal amount thereof, plus accrued and unpaid interest, if any, to the
     date of repurchase (the "Change of Control Payment").

          (b)       The Change of Control Offer shall be made in compliance with
     all applicable laws, including without limitation, Regulation 14E of the
     Exchange Act and the rules thereunder and all other applicable Federal and
     state securities laws.  To the extent that the provisions of any securities
     laws or regulations conflict with the provisions of this Section 4.14,
     DIMAC Holdings shall comply with the applicable securities laws and
     regulations and shall not be deemed to have breached its obligations under
     this Section 4.14 by virtue thereof.

          (c)       Within 30 days following any Change of Control, DIMAC
     Holdings shall commence the Change of Control Offer by mailing to the
     Trustee and each Holder a notice, which shall govern the terms of the
     Change of Control Offer, and shall state that:

                    (i)  the Change of Control Offer is being made pursuant to
          this Section 4.14 and that all Notes tendered will be accepted for
          payment;


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<PAGE>

                    (ii)  the purchase price and the purchase date, which shall
          be a Business Day no earlier than 30 days nor later than 60 days from
          the date such notice is mailed (the "Change of Control Payment Date");

                    (iii)  that any Note not tendered for payment pursuant to
          the Change of Control Offer shall continue to accrue interest in
          accordance with the terms thereof;

                    (iv)  that, unless DIMAC Holdings defaults in the payment of
          the Change of Control Payment, all Notes accepted for payment pursuant
          to the Change of Control Offer shall cease to accrue interest on the
          Change of Control Payment Date;

                    (v)  that any Holder electing to have Notes purchased
          pursuant to a Change of Control Offer shall be required to surrender
          such Notes, with the form entitled "Option of Holder to Elect
          Purchase" on the reverse of the Notes completed, to the Paying Agent
          at the address specified in the notice prior to the close of business
          on the third Business Day preceding the Change of Control Payment
          Date;

                    (vi)  that any Holder shall be entitled to withdraw such
          election if the Paying Agent receives, not later than the close of
          business on the second Business Day preceding the Change of Control
          Payment Date, a telegram, telex, facsimile transmission or letter
          setting forth the name of the Holder, the principal amount of Notes
          such Holder delivered for purchase, and a statement that such Holder
          is withdrawing his election to have such Notes purchased;

                    (vii)  that a Holder whose Notes are being purchased only
          in part shall be issued new Notes equal in principal amount to the
          unpurchased portion of the Notes surrendered, which unpurchased
          portion must be equal to $1,000 in principal amount or an integral
          multiple thereof;

                    (viii)  the instructions that Holders must follow in order
          to tender their Notes; and

                    (ix)  the circumstances and relevant facts regarding such
          Change of Control.

          (d)       On the Change of Control Payment Date, DIMAC Holdings shall,
     to the extent lawful, (i) accept for payment the Notes or portions thereof
     tendered pursuant to the Change of Control Offer, (ii) deposit with the
     Paying Agent an amount equal to the Change of Control Payment in respect of
     all Notes or portions thereof so tendered and not withdrawn, and (iii)
     deliver or cause to be delivered to the Trustee the Notes so accepted
     together with an Officers' Certificate stating that the Notes or portions
     thereof tendered to DIMAC Holdings are accepted for payment.  The Paying
     Agent shall promptly mail to each Holder of Notes so accepted payment in an
     amount equal to the purchase price for such Notes, and the Trustee shall
     authenticate and mail to each Holder a new Note equal in principal amount
     to any unpurchased portion of the Notes surrendered, if any, PROVIDED, that
     each such new Note will be in principal amount of $1,000 or an integral
     multiple thereof.

          (e)       DIMAC Holdings shall make a public announcement of the
     results of the Change of Control Offer on or as soon as practicable after
     the Change of Control Payment Date.  For the purposes of this Section 4.14,
     the Trustee shall act as the Paying Agent.

          (f)       DIMAC Holdings shall not be required to make a Change of
     Control Offer upon a Change of Control if a third party makes the Change of
     Control Offer in the manner, at the times and otherwise in compliance with
     the requirements set forth in this Section 4.14 and purchases all Notes
     validly tendered and not withdrawn under such Change of Control Offer.


                                       B-33


<PAGE>

     Section 4.15   MAINTENANCE OF PROPERTIES.

     DIMAC Holdings shall, and shall cause each of its Restricted Subsidiaries
to maintain its properties and assets in normal working order and condition as
on the date of this Indenture (reasonable wear and tear excepted) and make all
necessary repairs, renewals, replacements, additions, betterments and
improvements thereto, as shall be reasonably necessary for the proper conduct of
the business of DIMAC Holdings and its Restricted Subsidiaries taken as a whole;
PROVIDED, that nothing herein shall prevent DIMAC Holdings or any of its
Restricted Subsidiaries from discontinuing any maintenance of any such
properties if DIMAC Holdings determines that such discontinuance is desirable in
the conduct of the business of DIMAC Holdings and its Restricted Subsidiaries
taken as a whole.

     Section 4.16   MAINTENANCE OF INSURANCE.

     DIMAC Holdings shall, and shall cause each of its Restricted Subsidiaries
to, maintain liability, casualty and other insurance with a reputable insurer or
insurers in such amounts and against such risks as is carried by responsible
companies engaged in similar businesses and owning similar assets.

     Section 4.17   INVESTMENT COMPANY ACT.

     DIMAC Holdings shall not, and shall cause each of its Subsidiaries to not,
become an investment company subject to registration under the Investment
Company Act of 1940, as amended.

     Section 4.18   OWNERSHIP OF SUBSIDIARIES.

     DIMAC Holdings shall at all times own, directly or indirectly, 100% of the
Equity Interests of DIMAC Operating.

     Section 4.19   LIMITATION ON BUSINESS.

     DIMAC Holdings shall not conduct or operate any business, perform any
obligations, incur any Indebtedness (other than as permitted under Section
4.9(a)) or hold any assets; PROVIDED, HOWEVER, that DIMAC Holdings may own 100%
of the Equity Interests of DIMAC Operating, may hold cash or Cash Equivalents,
may perform its obligations pursuant to the Securities Purchase Agreement, this
Indenture, the Notes, the Registration Rights Agreement, the Warrant Agreement
and the Stockholders' Agreement, may issue new shares of common stock, may pay
its Taxes and may maintain its corporate existence.  DIMAC Holdings shall cause
each of its Restricted Subsidiaries to not engage in any business other than a
Related Business.

     Section 4.20   EMPLOYEE PLANS.

     DIMAC Holdings shall not, and shall cause each of its Subsidiaries to not,
directly or indirectly, (i) terminate any employee pension benefit plan subject
to Title IV of ERISA if as a result of such termination DIMAC Holdings and its
Subsidiaries, collectively, would incur a liability with respect to such plan in
excess of $5,000,000 in the aggregate, or (ii) make a complete or partial
withdrawal (within the meaning of Section 4201 of ERISA) from any multiemployer
plan if as a result of such withdrawal (within the meaning of Section 4201 of
ERISA), DIMAC Holdings and its Subsidiaries, collectively, would incur a
liability with respect to such plan in excess of $5,000,000 in the aggregate.

     As used in this Section 4.20, the terms "employee pension benefit plan" and
"multiemployer plan" shall have the meanings assigned to such terms in Section 3
of ERISA.


                                       B-34


<PAGE>

     Section 4.21   COMPLIANCE WITH LAWS; MAINTENANCE OF LICENSES.

     DIMAC Holdings shall, and shall cause each of its Subsidiaries to, comply
with all statutes, ordinances, governmental rules and regulations, judgments,
orders and decrees (including all Environmental Laws) to which any of them is
subject, and maintain, obtain and keep in effect all licenses, permits,
franchises and other governmental authorizations necessary to the ownership or
operation of their respective properties or the conduct of their respective
businesses, except to the extent that the failure to so comply or maintain,
obtain and keep in effect could not, singly or in the aggregate, reasonably be
expected to have a Material Adverse Effect.

     Section 4.22   AVAILABLE CASH.

     DIMAC Holdings shall not expend any cash, except for (i) the payment of the
principal of (and premium, if any, on) the Notes, installments of interest on
the Notes and any other amount required by the terms hereof or of the Notes to
be paid in respect of the Notes, whether upon redemption, repurchase or
otherwise, (ii) the payment of Taxes in compliance with the provisions of
Section 4.5, (iii) Capital Expenditures in compliance with the provisions of
Section 4.25, (iv) the payment of fees and expenses relating to filing of a
registration statement with respect to the Notes pursuant to the Registration
Rights Agreement and complying with the provisions of Section 4.3, (v) the
payment of expenses incurred in the ordinary course of business, not to exceed
an aggregate of $500,000 in any one fiscal year and (vi) the making of any
payments expressly permitted pursuant to Section 4.7(a).

     Section 4.23   FISCAL YEARS.

     At all times, DIMAC Holdings shall maintain, and shall cause each of its
Restricted Subsidiaries to maintain, its fiscal year ending on December 31st.

     Section 4.24   LIMITATION ON ACQUISITIONS.

          (a)       DIMAC Holdings shall not make any Acquisition.

          (b)       DIMAC Holdings shall cause each of its Restricted
     Subsidiaries to not make an Acquisition, unless:

                    (i)  no Default or Event of Default shall have occurred and
          be continuing at the time of, or would occur after giving effect, on a
          pro forma basis, to, the consummation of such Acquisition; and

                    (ii)  the Acquisition (A) is effected by way of (1) merger
          or consolidation of DIMAC Operating or any of its Restricted
          Subsidiaries so long as all of the Capital Stock of such other Person
          is acquired, (2) acquisition by DIMAC Operating or any of its
          Restricted Subsidiaries of assets or property that constitute all or
          substantially all of a business operating unit of another Person, or
          (3) acquisition by DIMAC Operating or any of its Restricted
          Subsidiaries of all of the Capital Stock in such other Person and (B)
          relates only to acquisitions of Productive Assets and is approved by
          the Board of Directors of the acquired Person (if applicable).

     Section 4.25   LIMITATION ON CAPITAL EXPENDITURES.

     DIMAC Holdings shall not make or incur Capital Expenditures in any fiscal
year in an aggregate amount in excess of $250,000.


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<PAGE>

     Section 4.26   INSPECTION OF PROPERTIES AND RECORDS.

     DIMAC Holdings shall allow, and shall cause each of its Subsidiaries to
allow, each Initial Purchaser and each Holder of at least $20,000,000 aggregate
principal amount of Notes (or such Persons as any of them may designate)
(individually and collectively, "INSPECTORS"), subject to appropriate agreements
as to confidentiality, (i) to visit and inspect any of the properties of DIMAC
Holdings or any of its Subsidiaries, (ii) to examine all their books of account,
records, reports and other papers and to make copies and extracts therefrom,
(iii) to discuss their respective affairs, finances and accounts with their
respective officers and employees, and (iv) to discuss the financial condition
of DIMAC Holdings and its Subsidiaries with their independent accountants upon
reasonable notice to DIMAC Holdings of its intention to do so and so long as
DIMAC Holdings shall be given the reasonable opportunity to participate in such
discussions (and by this provision DIMAC Holdings authorizes said accountants to
have such discussions with the Inspectors).  All such visits, examinations and
discussions set forth in the preceding sentence shall be upon prior notice at
such reasonable times and as often as may be reasonably requested.  If a Default
of an Event of Default shall have occurred and be continuing, DIMAC Holdings
shall pay or reimburse all Inspectors for expenses which such Inspectors may
reasonably incur in connection with any such visitations or inspections.

                                      ARTICLE V
                                      SUCCESSORS

     Section 5.1   WHEN DIMAC HOLDINGS MAY MERGE, ETC.

     DIMAC Holdings shall not consolidate or merge with or into (regardless of
whether DIMAC Holdings is the surviving corporation), or transfer all or
substantially all of its properties or assets (determined on a consolidated
basis for DIMAC Holdings and its Subsidiaries) in one or more related
transactions to, any other Person unless:

          (a)       DIMAC Holdings is the surviving Person or the Person formed
     by or surviving any such consolidation or merger (if other than DIMAC
     Holdings) or to which such transfer has been made is a corporation
     organized and existing under the laws of the United States, any state
     thereof or the District of Columbia,

          (b)       the Person formed by or surviving any such consolidation or
     merger (if other than DIMAC Holdings) or the Person to which such transfer
     has been made assumes all the Obligations of DIMAC Holdings, pursuant to a
     supplemental indenture in a form reasonably satisfactory to the Trustee,
     under the Notes, this Indenture and the Registration Rights Agreement,

          (c)       immediately after giving effect to such transaction on a PRO
     FORMA basis, no Default or Event of Default exists or would occur and

          (d)       immediately after giving effect to such transaction on a PRO
     FORMA basis, the Consolidated Net Worth of such surviving entity must be
     equal to or greater than that of DIMAC Holdings immediately prior to giving
     effect to such transaction.

     DIMAC Holdings shall deliver to the Trustee prior to the consummation of
any proposed transaction an Officers' Certificate to the foregoing effect, an
Opinion of Counsel, stating that all conditions precedent to the proposed
transaction provided for in this Indenture have been complied with, and a
written statement from a firm of independent public accountants of established
national reputation reasonably satisfactory to the Trustee stating that the
proposed transaction complies with clause (d) of this Section 5.1.

     For purposes of this Section 5.1, the transfer of all or substantially all
of the properties and assets of one or more Restricted Subsidiaries of DIMAC
Holdings, which properties and assets, if held by DIMAC


                                       B-36


<PAGE>

Holdings instead of such Restricted Subsidiaries, would constitute all or
substantially all of the properties and assets of DIMAC Holdings on a
consolidated basis, shall be deemed to be the transfer of all or substantially
all of the properties and assets of DIMAC Holdings.

     Section 5.2   SUCCESSOR SUBSTITUTED.

     In the event of any transaction (other than a lease) contemplated by
Section 5.1 in which DIMAC Holdings is not the surviving Person, the successor
formed by such consolidation or into or with which DIMAC Holdings is merged or
to which such transfer is made, or formed by such reorganization, as the case
may be, shall succeed to, and be substituted for, and may exercise every right
and power of, DIMAC Holdings and DIMAC Holdings shall be discharged from its
Obligations under this Indenture, the Notes and the Registration Rights
Agreement, with the same effect as if such successor Person had been named as
DIMAC Holdings herein or therein.

     Section 5.3   PLAN OF LIQUIDATION.

     DIMAC Holdings shall not in a single transaction or through a series of
related transactions, adopt a Plan of Liquidation.

                                      ARTICLE VI
                                DEFAULTS AND REMEDIES

     Section 6.1   EVENTS OF DEFAULT.

          (a)       "EVENT OF DEFAULT" occurs if:

                    (i)  DIMAC Holdings defaults in the payment of interest on
          any Note or any other amount payable hereunder when the same becomes
          due and payable and the Default continues for a period of five (5)
          days (it being understood that the issuance of PIK Notes in accordance
          with the provisions of Section 1 of the Notes shall not constitute any
          Event of Default under this clause (i));

                    (ii) DIMAC Holdings defaults in the payment of the principal
          of or premium, if any, on any Note when the same becomes due and
          payable at maturity, upon redemption or otherwise (including, without
          limitation, the failure to make a payment to purchase Notes tendered
          pursuant to a Change of Control Offer or an Asset Sale Offer);

                    (iii)  DIMAC Holdings defaults in the performance of or
          breaches the provisions of Sections 4.7, 4.8, 4.9, 4.10, 4.11, 4.12,
          4.14, 4.18, 4.20, 4.22, 4.23, 4.24, 4.25, 4.26, or Article V or the
          provisions of Section 1.14 of the Securities Purchase Agreement;

                    (iv)  if (i) DIMAC Holdings or DIMAC Operating fails to
          comply with any of its other agreements or covenants in, or provisions
          of, the Notes or this Indenture or with any of its agreements or
          covenants in the Securities Purchase Agreement and (ii) the Default
          continues for 30 days after written notice thereof has been given to
          DIMAC Holdings by the Trustee or to DIMAC Holdings and the Trustee by
          the Holders of at least 25% in aggregate principal amount of the then
          outstanding Notes, such notice to state that it is a "Notice of
          Default;"

                    (v)  if (i) DIMAC Holdings or any of its Restricted
          Subsidiaries defaults in the payment of principal or interest payments
          under the DIMAC Operating Notes or the DIMAC Operating Indenture or
          the Senior Credit Agreement, regardless of the principal amount of


                                       B-37


<PAGE>

          the Indebtedness outstanding thereunder, (ii) DIMAC Holdings or any of
          its Restricted Subsidiaries defaults in the payment of principal or
          interest payments under any loan agreement, note, mortgage, indenture
          or instrument (including without limitation the DIMAC Operating
          Indenture and the Senior Credit Agreement) under which there may be
          issued or by which there may be secured or evidenced any other
          Indebtedness of DIMAC Holdings or any of its Restricted Subsidiaries
          for borrowed money (or the payment of which is guaranteed by DIMAC
          Holdings or any of its Restricted Subsidiaries), whether such
          indebtedness or guarantee now exists or shall be created hereafter,
          and the principal amount of such indebtedness, together with the
          principal amount of any other such indebtedness for which there is a
          default in the payment of interest, premium, if any, or principal,
          aggregates $3,000,000 or more or (iii) an event of default occurs
          under any loan agreement, note, mortgage, indenture or instrument
          which shall represent a default in payment upon final maturity or
          otherwise results in the acceleration of such indebtedness prior to
          its expressed maturity and the principal amount of such indebtedness,
          together with the principal amount of any other such indebtedness with
          respect to which there has been a default in payment upon final
          maturity or the maturity of which has been so accelerated and has not
          been paid, aggregates $3,000,000 or more;

                    (vi) a final judgment or final judgments for the payment of
          money are entered by a court or courts of competent jurisdiction
          against DIMAC Holdings, DIMAC Operating or any Subsidiary of DIMAC
          Holdings or DIMAC Operating and such remains undischarged for a period
          (during which execution shall not be effectively stayed) of thirty
          (30) days, PROVIDED that the aggregate of all such judgments (which
          are not adequately covered by insurance as to which a solvent and
          unaffiliated insurance company has acknowledged coverage) exceeds
          $3,000,000;

                    (vii)  repudiation by DIMAC Holdings of its obligations
          under this Indenture or the Notes, or the unenforceability of this
          Indenture or the Notes against DIMAC Holdings for any reason;

                    (viii)  the filing by DIMAC Holdings or any of its
          Subsidiaries (any such Person, a "DEBTOR") of a petition commencing a
          voluntary case under Section 301 of Title 11 of the United States
          Code, or the commencement by a Debtor of a case or proceeding under
          any other Bankruptcy Law seeking the adjustment, restructuring, or
          discharge of the debts of such Debtor, or the liquidation of such
          Debtor, including without limitation the making by a Debtor of an
          assignment for the benefit of creditors; or the taking of any
          corporate action by a Debtor in furtherance of or to facilitate,
          conditionally or otherwise, any of the foregoing;

                    (ix)  the filing against a Debtor of a petition commencing
          an involuntary case under Section 303 of Title 11 of the United States
          Code, with respect to which case (a) such Debtor consents or fails to
          timely object to the entry of, or fails to seek the stay and dismissal
          of, an order of relief, (b) an order for relief is entered and is
          pending and unstayed on the 60th day after the filing of the petition
          commencing such case, or if stayed, such stay is subsequently lifted
          so that such order for relief is given full force and effect, or (c)
          no order for relief is entered, but the court in which such petition
          was filed has not entered an order dismissing such petition by the
          60th day after the filing thereof; or the commencement under any other
          Bankruptcy Law of a case or proceeding against a Debtor seeking the
          adjustment, restructuring, or discharge of the debts of such Debtor,
          or the liquidation of such Debtor, which case or proceeding is pending
          without having been dismissed on the 60th day after the commencement
          thereof; or


                                       B-38


<PAGE>

                    (x) the entry by a court of competent jurisdiction of a
          judgment, decree or order appointing a receiver, liquidator, trustee,
          custodian or assignee of a Debtor or of the property of a Debtor, or
          directing the winding up or liquidation of the affairs or property of
          a Debtor, and (a) such Debtor consents or fails to timely object to
          the entry of, or fails to seek the stay and dismissal of, such
          judgment, decree, or order, or (b) such judgment, decree or order is
          in full force and effect and is not stayed on the 60th day after the
          entry thereof, or, if stayed, such stay is thereafter lifted so that
          such judgment, decree or order is given full force and effect.

          (b)       DIMAC Holdings shall, upon becoming aware that a Default or
     Event of Default has occurred, deliver to the Trustee a statement
     specifying such Default or Event of Default and what action DIMAC Holdings
     is taking or proposes to take with respect thereto.

     Section 6.2   ACCELERATION.

     If an Event of Default (other than an Event of Default specified in clause
(viii), (ix) or (x) of Section 6.1(a)) occurs and is continuing, the Trustee by
written notice to DIMAC Holdings, or the Holders of at least 25% in principal
amount of the then outstanding Notes by written notice to DIMAC Holdings and the
Trustee, may declare the unpaid principal of and any accrued interest on all the
Notes to be due and payable.  Upon such declaration the principal and interest
shall be due and payable immediately.  If an Event of Default specified in
clause (viii), (ix) or (x) of Section 6.1(a) occurs, all outstanding Notes shall
IPSO FACTO become and be immediately due and payable without any declaration or
other act on the part of the Trustee or any Holder.  At any time after a
declaration of acceleration, but before a judgment or decree for payment of the
money due has been obtained by the Trustee, the Holders of a majority in
aggregate principal amount of the Notes outstanding, by written notice to DIMAC
Holdings and the Trustee, may rescind and annul such declaration and its
consequences if (a) DIMAC Holdings has paid or deposited with the Trustee a sum
sufficient to pay (i) all sums paid or advanced by the Trustee and the
reasonable compensation, expenses, disbursements and advances of the Trustee,
its agents and counsel, (ii) all overdue interest (including any interest
accrued subsequent to an Event of Default specified in clause (viii), (ix) or
(x) of Section 6.1(a)) on all Notes, (iii) the principal of and premium, if any,
on any Notes that have become due otherwise than by such declaration or
occurrence of acceleration and interest thereon at the rate borne by the Notes,
and (iv) to the extent that payment of such interest is lawful, interest upon
overdue interest at the rate borne by the Notes; (b) all Events of Default,
other than the non-payment of principal of and interest on the Notes that have
become due solely by such declaration or occurrence of acceleration, have been
cured or waived; and (c) the rescission would not conflict with any judgment,
order or decree of any court of competent jurisdiction.

     Section 6.3   OTHER REMEDIES.

     If an Event of Default occurs and is continuing, the Trustee may pursue any
available remedy (under this Indenture or otherwise) to collect the payment of
principal or interest on the Notes to enforce the performance of any provision
of the Notes or this Indenture.

     The Trustee may maintain a proceeding even if it does not possess any of
the Notes or does not produce any of them in the proceeding.  A delay or
omission by the Trustee or any Holder in exercising any right or remedy accruing
upon an Event of Default shall not impair the right or remedy or constitute a
waiver of or acquiescence in the Event of Default.  All remedies are cumulative
to the extent permitted by law.

     Section 6.4   WAIVER OF PAST DEFAULTS.

     Holders of a majority of the aggregate principal amount of the then
outstanding Notes by written notice to the Trustee may on behalf of the Holders
of all of the Notes (a) waive any existing Default or Event


                                       B-39


<PAGE>

of Default and its consequences under this Indenture except a continuing Default
or Event of Default in the payment of the principal of, or interest on, any Note
or a Default or an Event of Default with respect to any covenant or provision
which cannot be modified or amended without the consent of the Holder of each
outstanding Note affected, and/or (b) rescind an acceleration and its
consequences if the rescission would not conflict with any judgment or decree
and if all existing Events of Default (except nonpayment of principal or
interest that has become due solely because of the acceleration) have been cured
or waived.  Upon any such waiver, such Default shall cease to exist, and any
Event of Default arising therefrom shall be deemed to have been cured for every
purpose of this Indenture; but no such waiver shall extend to any subsequent or
other Default or impair any right consequent thereon.

     Section 6.5   CONTROL BY MAJORITY.

     The Holders of a majority in principal amount of the then outstanding Notes
may direct the time, method and place of conducting any proceeding for any
remedy available to the Trustee or exercising any trust or power conferred on
it.  However, the Trustee may refuse to follow any direction that conflicts with
law or this Indenture, that the Trustee determines may be unduly prejudicial to
the rights of other Holders, or that may involve the Trustee in personal
liability.

     Section 6.6   LIMITATION ON SUITS.

     A Holder may pursue a remedy with respect to this Indenture or the Notes
only if:

          (a)       the Holder gives to the Trustee written notice of a
     continuing Event of Default;

          (b)       the Holders of at least 25% in principal amount of the then
     outstanding Notes make a written request to the Trustee to pursue the
     remedy;

          (c)       such Holder or Holders offer and, if requested, provide to
     the Trustee indemnity satisfactory to the Trustee against any loss,
     liability or expense;

          (d)       the Trustee does not comply with the request within 30 days
     after receipt of the request and the offer and, if requested, the provision
     of indemnity; and

          (e)       during such 30-day period the Holders of a majority in
     principal amount of the then outstanding Notes do not give the Trustee a
     direction inconsistent with the request.

     A Holder may not use this Indenture to prejudice the rights of another
Holder or to obtain a preference or priority over another Holder.

     Section 6.7   RIGHTS OF HOLDERS TO RECEIVE PAYMENT.

     Notwithstanding any other provision of this Indenture, the right of any
Holder of a Note to receive payment of principal and interest on the Note, on or
after the respective due dates expressed in the Note, or to bring suit for the
enforcement of any such payment on or after such respective dates, shall not be
impaired or affected without the consent of the Holder.

     Section 6.8   COLLECTION SUIT BY TRUSTEE.

     If an Event of Default specified in Section 6.1(a)(i) or 6.1(a)(ii) occurs
and is continuing, the Trustee is authorized to recover judgment in its own name
and as trustee of an express trust against DIMAC Holdings for the whole amount
of principal and interest remaining unpaid on the Notes and interest on overdue
principal (and premium, if any) and, to the extent lawful, interest or overdue
interest and such further amount


                                       B-40


<PAGE>

as shall be sufficient to cover the costs and expenses of collection, including
the reasonable compensation, expenses, disbursements and advances of the
Trustee, its agents and counsel.

     Section 6.9   TRUSTEE MAY FILE PROOFS OF CLAIM.

     The Trustee is authorized to file such proofs of claim and other papers or
documents as may be necessary or advisable in order to have the claims of the
Trustee (including any claim for the reasonable compensation, expenses,
disbursements and advances of the Trustee, its agents and counsel) and the
Holders allowed in any judicial proceedings relative to DIMAC Holdings, its
creditors or its property and shall be entitled and empowered to collect,
receive and distribute any money or other property payable or deliverable on any
such claims and any custodian in any such judicial proceeding is hereby
authorized by each Holder to make such payments to the Trustee, and in the event
that the Trustee shall consent to the making of such payments directly to the
Holders, to pay to the Trustee any amount due to it for the reasonable
compensation, expenses, disbursements and advances of the Trustee, its agents
and counsel, and any other amounts due the Trustee under Section 7.7.  To the
extent that the payment of any such compensation, expenses, disbursements and
advances of the Trustee, its agents and counsel, and any other amounts due the
Trustee under Section 7.7 out of the estate in any such proceeding, shall be
denied for any reason, payment of the same shall be secured by a Lien on, and
shall be paid out of, any and all distributions, dividends, money, securities
and other properties that the Holders of the Notes may be entitled to receive in
such proceeding whether in liquidation or under any plan of reorganization or
arrangement or otherwise.  Nothing herein contained shall be deemed to authorize
the Trustee to authorize or consent to or accept or adopt on behalf of any
Holder any plan of reorganization, arrangement, adjustment or composition
affecting the Notes or the rights of any Holder thereof, or to authorize the
Trustee to vote in respect of the claim of any Holder in any such proceeding.

     Section 6.10   PRIORITIES.

     If the Trustee collects any money pursuant to this Article VI, it shall pay
out the money in the following order:

          FIRST:  to the Trustee, its agents and attorneys for amounts due under
     Section 7.7, including payment of all compensation, expense and liabilities
     incurred, and all advances made, by the Trustee and the costs and expenses
     of collection;

          SECOND:  to Holders for amounts due and unpaid on the Notes for
     principal and interest, ratably, without preference or priority of any
     kind, according to the amounts due and payable on the Notes for principal
     and interest, respectively;

          THIRD:  without duplication, to Holders for any other Obligations
     owing to the Holders under the Notes, this Indenture or the Registration
     Rights Agreement; and

          FOURTH:  to DIMAC Holdings or to such party as a court of competent
     jurisdiction shall direct.

     The Trustee, upon written notice to DIMAC Holdings, may fix a record date
and payment date for any payment to Holders.

     Section 6.11   UNDERTAKING FOR COSTS.

     In any suit for the enforcement of any right or remedy under this Indenture
or in any suit against the Trustee for any action taken or omitted by it as a
Trustee, a court in its discretion may require the filing by any party litigant
in the suit of an undertaking to pay the costs of the suit, and the court in its
discretion may


                                       B-41


<PAGE>

assess reasonable costs, including reasonable attorneys' fees, against any party
litigant in the suit, having due regard to the merits and good faith of the
claims or defenses made by the party litigant.  This Section 6.11 does not apply
to a suit by the Trustee, a suit by a Holder pursuant to Section 6.6, or a suit
by Holders of more than 10% in principal amount of the then outstanding Notes.

     Section 6.12   PREMIUM ON ACCELERATION.

     In the event of an acceleration of the Notes upon an Event of Default
occurring by reason of any willful action (or deliberate inaction) taken (or not
taken) by or on behalf of DIMAC Holdings with the intention of avoiding payment
of the premium that DIMAC Holdings would have had to pay if DIMAC Holdings had
elected to redeem the Notes and such acceleration is not rescinded or annulled,
the Holders shall be entitled to receive, in addition to any other payments to
which they may be entitled, a premium equal to the percentages of principal set
forth below if the declaration date of the acceleration occurs during the twelve
month period commencing on October 22 of the year set forth below:

<TABLE>
<CAPTION>
                         Year              % of Principal Amount
                         ----              ---------------------
<S>                                              <C>
                         1998                     115.500
                         1999                     113.950
                         2000                     112.400
                         2001                     110.850
                         2002                     109.300
                         2003                     107.750
                         2004                     106.200
                         2005                     104.650
                         2006                     103.100
                         2007                     101.550
                         2008                     100.000

</TABLE>

                                     ARTICLE VII
                                       TRUSTEE

     Section 7.1   DUTIES OF TRUSTEE.

          (a)       If an Event of Default has occurred and is continuing, the
     Trustee shall exercise such of the rights and powers vested in it by this
     Indenture and use the same degree of care and skill in their exercise as a
     prudent person would exercise or use under the circumstances in the conduct
     of his or her own affairs.

          (b)       Except during the continuance of an Event of Default:

                    (i)  The duties of the Trustee shall be determined solely by
          the express provisions of this Indenture, and the Trustee need perform
          only those duties that are specifically set forth in this Indenture,
          and no others, and no implied covenants or obligations shall be read
          into this Indenture against the Trustee.


                                       B-42


<PAGE>

                    (ii)  In the absence of bad faith on its part, the Trustee
          may conclusively rely, as to the truth of the statements and the
          correctness of the opinions expressed therein, upon certificates or
          opinions furnished to the Trustee and conforming to the requirements
          of this Indenture.  However, the Trustee shall examine the
          certificates and opinions to determine  whether they conform to the
          requirements of this Indenture (but need not confirm the accuracy of
          mathematical calculations or other facts stated therein).

          (c)       The Trustee may not be relieved from liabilities for its own
     negligent action, its own negligent failure to act, or its own willful
     misconduct, except that:

                    (i)  This paragraph does not limit the effect of paragraph
          (d) of this Section 7.1.

                    (ii)  The Trustee shall not be liable for any error of
          judgment made in good faith by a Responsible Officer, unless it is
          proved that the Trustee was negligent in ascertaining the pertinent
          facts.

                    (iii)  The Trustee shall not be liable with respect to any
          action it takes or omits to take in good faith in accordance with a
          direction received by it pursuant to Section 6.5.

          (d)       Regardless of whether therein expressly so provided, every
     provision of this Indenture that in any way relates to the Trustee is
     subject to paragraphs (a), (b), (c) and (e) of this Section 7.1.

          (e)       No provision of this Indenture shall require the Trustee to
     expend or risk its own funds or incur any liability.  The Trustee may
     refuse to perform any duty or exercise any right or power unless it
     receives security and indemnity satisfactory to it against any loss,
     liability or expense.

          (f)       The Trustee shall not be liable for interest on any money
     received by it except as the Trustee may agree in writing with DIMAC
     Holdings.  Money held in trust by the Trustee need not be segregated from
     other funds except to the extent required by law.

     Section 7.2   RIGHTS OF TRUSTEE.

          (a)       The Trustee may conclusively rely and shall be protected in
     acting or refraining from acting upon any document believed by it to be
     genuine and to have been signed or presented by the proper Person.  The
     Trustee need not investigate any fact or matter stated in the document.

          (b)       Before the Trustee acts or refrains from acting, it may
     require an Officers' Certificate or an Opinion of Counsel or both.  The
     Trustee shall not be liable for any action it takes or omits to take in
     good faith in reliance on such Officers' Certificate or Opinion of Counsel.
     The Trustee may consult with counsel of its selection and the advice of
     such counsel or any Opinion of Counsel shall be full and complete
     authorization and protection from liability in respect of any action taken,
     suffered or omitted by it hereunder in good faith and in reliance thereon.

          (c)       The Trustee may act through agents and shall not be
     responsible for the misconduct or negligence of any agent appointed with
     due care.

          (d)       The Trustee shall not be liable for any action it takes or
     omits to take in good faith which it believes to be authorized or within
     its rights or powers conferred upon it by this Indenture.


                                       B-43


<PAGE>

          (e)       Unless otherwise specifically provided in this Indenture,
     any demand, request, direction or notice from DIMAC Holdings shall be
     sufficient if signed by an Officer of DIMAC Holdings, on behalf of DIMAC
     Holdings.

          (f)       Except with respect to Section 4.1, the Trustee shall have
     no duty to inquire as to the performance of DIMAC Holdings's covenants in
     Article IV.  In addition, the Trustee shall not be deemed to have knowledge
     of any Default or Event of Default except (i) any Event of Default
     occurring pursuant to Sections 6.1(a)(i), 6.1(a)(ii) and 4.1, or (ii) any
     Default or Event of Default of which the Trustee shall have received
     written notification or a Responsible Officer of the Trustee shall have
     obtained actual knowledge.

     Section 7.3   INDIVIDUAL RIGHTS OF TRUSTEE.

     The Trustee in its individual or any other capacity may become the owner or
pledgee of Notes and may otherwise deal with DIMAC Holdings or an Affiliate of
DIMAC Holdings with the same rights it would have if it were not Trustee.  Any
Agent may do the same with like rights.  However, the Trustee is subject to
Sections 7.10 and 7.11.

     Section 7.4   TRUSTEE'S DISCLAIMER.

     The Trustee shall not be responsible for and makes no representation as to
the validity or adequacy of this Indenture or the Notes, it shall not be
accountable for DIMAC Holdings's use of the proceeds from the Notes or any money
paid to DIMAC Holdings or upon DIMAC Holdings's direction under any provision
hereof, it shall not be responsible for the use or application of any money
received by any Paying Agent other than the Trustee and it shall not be
responsible for any statement or recital herein or any statement in the Notes or
any other document in connection with the sale of the Notes or pursuant to this
Indenture other than its certificate of authentication.

     Section 7.5   NOTICE OF DEFAULTS.

     If a Default or Event of Default occurs and is continuing and if the
Trustee has actual knowledge thereof (within the meaning of Section 7.2(f)), the
Trustee shall mail to the Holders a notice of the Default or Event of Default
within 90 days after it occurs.  Except in the case of a Default or Event of
Default in the payment of principal of, premium, if any, or interest on any
Note, the Trustee may withhold the notice if and so long as a committee of its
Responsible Officers in good faith determines that withholding the notice is in
the interest of the Holders of the Notes.

     Section 7.6   REPORTS BY TRUSTEE TO HOLDERS.

     Within 60 days after each May 15 beginning with the May 15 following the
date of this Indenture, the Trustee shall mail to the Holders a brief report
dated as of such reporting date that complies with TIA Section  313(a) (but if
no event described in TIA Section  313(a) has occurred within the twelve months
preceding the reporting date, no report need be transmitted).  The Trustee also
shall comply with TIA Section  313(b).  The Trustee shall also transmit by mail
all reports as required by TIA Section  313(c).

     Commencing at the time this Indenture is qualified under the TIA, a copy of
each report at the time of its mailing to the Holders shall be filed with the
Commission and each stock exchange on which the Notes are listed.  DIMAC
Holdings shall promptly notify the Trustee when the Notes are listed on any
stock exchange.

     Section 7.7   COMPENSATION AND INDEMNITY.


                                       B-44


<PAGE>

     DIMAC Holdings shall pay to the Trustee from time to time such compensation
as shall be agreed to in writing by DIMAC Holdings and the Trustee for its
acceptance of this Indenture and services hereunder.  The Trustee's compensation
shall not be limited by any law on compensation of a trustee of an express
trust.  DIMAC Holdings shall reimburse the Trustee promptly upon request for all
reasonable disbursements, advances and expenses incurred or made by it in
addition to the compensation for its services.  Such expenses shall include the
reasonable compensation, disbursements and expenses of the Trustee's agents and
counsel, except such disbursements, advances and expenses as may be attributable
to its negligence or bad faith.

     DIMAC Holdings shall indemnify the Trustee and any predecessor against any
and all losses, liabilities, damages, claims or expenses incurred by the Trustee
without negligence or bad faith on its part arising out of or in connection with
the acceptance or administration of its duties under this Indenture (including
the costs and expenses of enforcing this Indenture against DIMAC Holdings and
defending itself against any claim (regardless of whether asserted by DIMAC
Holdings or any Holder or any other person) or liability in connection with the
exercise or performance of any of its powers or duties hereunder), except as set
forth below.  The Trustee shall notify DIMAC Holdings promptly of any claim for
which it may seek indemnity.  Failure by the Trustee to so notify DIMAC Holdings
shall not relieve DIMAC Holdings of its obligations hereunder.  DIMAC Holdings
shall defend the claim and the Trustee shall cooperate in the defense.  In the
event that a conflict of interest or conflicting defenses would arise in
connection with the representation of DIMAC Holdings and the Trustee by the same
counsel, the Trustee may have separate counsel and DIMAC Holdings shall pay the
reasonable fees and expenses of such counsel.  DIMAC Holdings need not pay for
any settlement made without its consent, which consent shall not be unreasonably
withheld.

     The obligations of DIMAC Holdings under this Section 7.7 shall survive the
satisfaction and discharge of this Indenture.

     DIMAC Holdings need not reimburse any expense or indemnify against any loss
or liability incurred by the Trustee through its own negligence or bad faith.

     To secure DIMAC Holdings's payment obligations in this Section 7.7, the
Trustee shall have a Lien prior to the Notes on all money or property held or
collected by the Trustee, except that held in trust to pay principal of (and
premium, if any) and interest on particular Notes.  Such Lien shall survive the
satisfaction and discharge of this Indenture.

     When the Trustee incurs expenses or renders services after an Event of
Default specified in Section 6.1(a)(viii), (ix) or (x) occurs, the expenses and
the compensation for the services are intended to constitute expenses of
administration under any Bankruptcy Law.

     The provisions of this Section 7.7 shall survive the termination of this
Indenture.

     Section 7.8   REPLACEMENT OF TRUSTEE.

     A resignation or removal of the Trustee and appointment of a successor
Trustee shall become effective only upon the successor Trustee's acceptance of
appointment as provided in this Section 7.8 and upon DIMAC Holdings's receipt of
notice from the successor Trustee of such appointment.

     The Trustee may resign at any time and be discharged from the trust hereby
created by so notifying DIMAC Holdings.  The Holders of a majority in principal
amount of the then outstanding Notes may remove the Trustee by so notifying the
Trustee and DIMAC Holdings.  DIMAC Holdings may remove the Trustee if:

          (a)       the Trustee fails to comply with Section 7.10;


                                       B-45


<PAGE>

          (b)       the Trustee is adjudged a bankrupt or an insolvent or an
     order for relief is entered with respect to the Trustee under any
     Bankruptcy Law;

          (c)       a Custodian or public officer takes charge of the Trustee or
     its property; or

          (d)       the Trustee becomes incapable of acting.

     If the Trustee resigns or is removed or if a vacancy exists in the office
of Trustee for any reason, DIMAC Holdings shall promptly appoint a successor
Trustee.  Within one year after the successor Trustee takes office, the Holders
of a majority in principal amount of the then outstanding Notes may appoint a
successor Trustee to replace the successor Trustee appointed by DIMAC Holdings.

     If a successor Trustee does not take office within 60 days after the
retiring Trustee resigns or is removed, the retiring Trustee, DIMAC Holdings or
the Holders of at least 10% in principal amount of the then outstanding Notes
may petition any court of competent jurisdiction for the appointment of a
successor Trustee.

     If the Trustee after written request by any Holder who has been a Holder
for at least six months fails to comply with Section 7.10, such Holder may
petition any court of competent jurisdiction for the removal of the Trustee and
the appointment of a successor Trustee.

     A successor Trustee shall deliver a written acceptance of its appointment
to the retiring Trustee and to DIMAC Holdings.  Thereupon, the resignation or
removal of the retiring Trustee shall become effective, and the successor
Trustee shall have all the rights, powers and duties of the Trustee under this
Indenture.  The successor Trustee shall mail a notice of its succession to the
Holders.  The retiring Trustee shall promptly transfer all property held by it
as Trustee to the successor Trustee,  PROVIDED that all sums owing to the
Trustee hereunder have been paid and subject to the Lien provided for in Section
7.7.  Notwithstanding replacement of the Trustee pursuant to this Section 7.8,
DIMAC Holdings's obligations under Section 7.7 shall continue for the benefit of
the retiring Trustee, and DIMAC Holdings shall pay to any such replaced or
removed Trustee all amounts owed under Section 7.7 upon such replacement or
removal.

     Section 7.9   SUCCESSOR TRUSTEE BY MERGER, ETC.

     If the Trustee consolidates, merges or converts into, or transfers all or
substantially all of its corporate trust business to, another corporation or
banking association, the successor corporation without any further act shall be
the successor Trustee.

     Section 7.10   ELIGIBILITY; DISQUALIFICATION.

     There shall at all times be a Trustee hereunder that shall (a) be a
corporation organized and doing business under the laws of the United States of
America or of any state thereof or of the District of Columbia authorized under
such laws to exercise corporate trustee power, (b) be subject to supervision or
examination by Federal or state or the District of Columbia authority, and (c)
have a combined capital and surplus of at least $100,000,000 as set forth in its
most recent published annual report of condition.

     This Indenture shall always have a Trustee who satisfies the requirements
of TIA Sections  310(a)(1), 310(a)(2) and 310(a)(5).  The Trustee is subject to
TIA Section  310(b); PROVIDED, HOWEVER, that there shall be excluded from the
operations of TIA Section  310(b)(1) any indenture or indentures under which
other securities, or certificates of interest or participation in other
securities, of DIMAC Holdings are outstanding, if the requirements for such
exclusion set forth in TIA Section  310(b)(1) are met.

     Section 7.11   PREFERENTIAL COLLECTION OF CLAIMS AGAINST DIMAC HOLDINGS.


                                       B-46


<PAGE>

     The Trustee is subject to TIA Section  311(a), excluding any creditor
relationship listed in TIA Section  311(b).  A Trustee who has resigned or been
removed shall be subject to TIA Section  311(a) to the extent indicated therein.
The provisions of TIA Section  311 shall apply to DIMAC Holdings, as obligor on
the Notes.

                                     ARTICLE VIII
                 DISCHARGE; LEGAL DEFEASANCE AND COVENANT DEFEASANCE

     Section 8.1   DISCHARGE; OPTION TO EFFECT LEGAL OR COVENANT DEFEASANCE.

     This Indenture shall cease to be of further effect (except that DIMAC
Holdings's obligations under Section 7.7 and the Trustee's and the Paying
Agent's obligations under Sections 8.6 and 8.7 shall survive) when all
outstanding Notes theretofore authenticated and issued have been delivered
(other than destroyed, lost or stolen Notes that have been replaced or paid) to
the Trustee for cancellation and DIMAC Holdings has paid all sums payable
hereunder.  In addition, DIMAC Holdings may elect at any time  to have Section
8.2 or Section 8.3, at DIMAC Holdings's option, of this Indenture applied to all
outstanding Notes upon compliance with the conditions set forth below in this
Article VIII.

     Section 8.2   LEGAL DEFEASANCE AND DISCHARGE.

     Upon DIMAC Holdings's exercise under Section 8.1 of the option applicable
to this Section 8.2, except as set forth below, DIMAC Holdings shall be deemed
to have been discharged from its obligations with respect to all outstanding
Notes on the date the conditions set forth below are satisfied (hereinafter,
"Legal Defeasance").  Following such Legal Defeasance, (a) DIMAC Holdings shall
be deemed to have paid and discharged the entire indebtedness outstanding
hereunder, and this Indenture shall cease to be of further effect as to all
outstanding Notes, and (b) DIMAC Holdings shall be deemed to have satisfied all
other of its obligations under the Notes and this Indenture (and the Trustee, on
demand of and at the expense of DIMAC Holdings, shall execute proper instruments
acknowledging the same), except for the following which shall survive until
otherwise terminated or discharged hereunder:

          (a)       the rights of Holders to receive payments in respect of the
     principal of, premium, if any, and interest (and Liquidated Damages, if
     any) on such Notes when such payments are due from the trust described in
     Section 8.5;

          (b)       DIMAC Holdings's obligations under Sections 2.4, 2.6, 2.7,
     2.10, 4.2, 8.5, 8.6 and 8.7; and

          (c)       the rights, powers, trusts, duties and immunities of the
     Trustee hereunder and DIMAC Holdings's obligations in connection therewith.


     Section 8.3   COVENANT DEFEASANCE.

     Upon DIMAC Holdings's exercise under Section 8.1 of the option applicable
to this Section 8.3, DIMAC Holdings shall be released from its obligations under
the covenants contained in Sections 4.3, 4.4, 4.7, 4.8, 4.9, 4.10, 4.11, 4.12,
4.14, 4.15, 4.16, 4.17, 4.18, 4.19, 4.20, 4.21, 4.22, 4.23, 4.24, 4.25, 4.26 and
Article V on and after the date the conditions set forth below are satisfied
(hereinafter, "Covenant Defeasance"), and the Notes shall thereafter be deemed
not "outstanding" for the purposes of any direction, waiver, consent or
declaration or act of Holders (and the consequences of any thereof) in
connection with such covenants, but shall continue to be deemed "outstanding"
for all other purposes hereunder.  Following such Covenant Defeasance, (a) DIMAC
Holdings need not comply with, and shall not have any liability in respect of,
any term, condition or limitation set forth in any such covenant, whether
directly or indirectly, by reason of any reference elsewhere herein to any such
covenant or by reason of any reference in any such


                                       B-47


<PAGE>

covenant to any other provision herein or in any other document, but, except as
specified above, the remainder of this Indenture and the Notes shall be
unaffected thereby, and (b) Sections 6.1(a)(iii) through 6.1(a)(vii) shall not
constitute Events of Default with respect to the Notes.

     Section 8.4   CONDITIONS TO LEGAL OR COVENANT DEFEASANCE.

     The following shall be the conditions to the application of either Section
8.2 or 8.3 to the outstanding Notes:

          (a)       DIMAC Holdings shall irrevocably have deposited or caused to
     be deposited with the Trustee (or another trustee satisfying the
     requirements of Section 7.10 who shall agree to comply with the provisions
     of this Article VIII applicable to it), in trust, for the benefit of the
     Holders, cash, U.S. Government Obligations, or a combination thereof, in
     such amounts as will be sufficient, in the opinion of a nationally
     recognized firm of independent public accountants, to pay the principal of,
     premium, if any, and interest (and Liquidated Damages, if any) on such
     outstanding Notes on the stated date for payment thereof or on the
     redemption date of such principal or installment of principal of, premium,
     if any, or interest on such Notes, and the holders of Notes must have a
     valid, perfected, exclusive security interest in such trust;

          (b)       in the case of Legal Defeasance, DIMAC Holdings shall have
     delivered to the Trustee an Opinion of Counsel confirming that (i) DIMAC
     Holdings has received from, or there has been published by, the Internal
     Revenue Service a ruling or (ii) since the date of this Indenture, there
     has been a change in the applicable Federal income tax law, in either case
     to the effect that, and based thereon such opinion of counsel shall confirm
     that, the Holders will not recognize income, gain or loss for Federal
     income tax purposes as a result of such Legal Defeasance and will be
     subject to Federal income tax on the same amounts, in the same manner and
     at the same times as would have been the case if such Legal Defeasance had
     not occurred;

          (c)       in the case of Covenant Defeasance, DIMAC Holdings shall
     have delivered to the Trustee an Opinion of Counsel confirming that the
     Holders will not recognize income, gain or loss for Federal income tax
     purposes as a result of such Covenant Defeasance and will be subject to
     Federal income tax on the same amounts, in the same manner and at the same
     times as would have been the case if such Covenant Defeasance had not
     occurred;

          (d)       no Default or Event of Default shall have occurred and be
     continuing on the date of such deposit;

          (e)       such Legal Defeasance or Covenant Defeasance will not result
     in a breach or violation of, or constitute a default under any material
     agreement or instrument to which DIMAC Holdings or any of its Subsidiaries
     is a party or by which DIMAC Holdings or any of its Subsidiaries is bound;

          (f)       DIMAC Holdings shall have delivered to the Trustee an
     Officers' Certificate stating that the deposit was not made by DIMAC
     Holdings with the intent of preferring the Holders over the other creditors
     of DIMAC Holdings with the intent of defeating, hindering, delaying or
     defrauding other creditors of DIMAC Holdings; and

          (g)       DIMAC Holdings shall have delivered to the Trustee an
     Officers' Certificate and an Opinion of Counsel, each stating that the
     conditions precedent provided for in, in the case of the Officers'
     Certificate, (a) through (f) and, in the case of the Opinion of Counsel,
     clauses (a) (with respect to the validity and perfection of the security
     interest), (b), (c) and (e) of this Section 8.4, have been complied with.


                                       B-48


<PAGE>

          (h)       In the event all or any portion of the Notes are to be
     redeemed through such irrevocable trust, DIMAC Holdings must make
     arrangements satisfactory to the Trustee, at the time of such deposit, for
     the giving of notice of such redemption or redemptions by the Trustee in
     the name and at the expense of DIMAC Holdings.

     Section 8.5   DEPOSITS TO BE HELD IN TRUST; OTHER MISCELLANEOUS
PROVISIONS.

     Subject to Section 8.6, all cash and U.S. Government Obligations (including
the proceeds thereof) deposited with the Trustee (or other qualifying trustee,
collectively for purposes of this Section 8.5, the "Paying Agent") pursuant to
Section 8.4 in respect of the outstanding Notes shall be held in trust and
applied by the Paying Agent, in accordance with the provisions of such Notes and
this Indenture, to the payment, either directly or through any other Paying
Agent as the Trustee may determine, to the Holders of such Notes of all sums due
and to become due thereon in respect of principal, premium, if any, and interest
(and Liquidated Damages, if any).

     DIMAC Holdings shall pay and indemnify the Trustee against any tax, fee or
other charge imposed on or assessed against the U.S. Government Obligations
deposited pursuant to  Section 8.4 or the principal and interest received in
respect thereof other than any such tax, fee or other charge which by law is for
the account of the Holders of outstanding Notes.

     Section 8.6   REPAYMENT TO DIMAC HOLDINGS.

          (a)       The Trustee or the Paying Agent shall deliver or pay to
     DIMAC Holdings from time to time upon the request of DIMAC Holdings any
     cash or U.S. Government Obligations held by it as provided in Section 8.4
     which in the opinion of a nationally recognized firm of independent public
     accountants expressed in a written certification thereof delivered to the
     Trustee (which may be the opinion delivered under Section 8.4(a)), are in
     excess of the amount thereof that would then be required to be deposited to
     effect an equivalent Legal Defeasance or Covenant Defeasance.

          (b)       Any cash and U.S. Government Obligations (including the
     proceeds thereof) deposited with the Trustee or any Paying Agent, or then
     held by DIMAC Holdings, in trust for the payment of the principal of,
     premium, if any, or interest (and Liquidated Damages, if any) on any Note
     and remaining unclaimed for two years after such principal, and premium, if
     any, or interest has become due and payable shall be paid to DIMAC Holdings
     on its request; and the Holder of such Note shall thereafter look only to
     DIMAC Holdings for payment thereof, and all liability of the Trustee or
     such Paying Agent with respect to such trust money shall thereupon cease;
     PROVIDED, HOWEVER, that the Trustee or such Paying Agent, before being
     required to make any such repayment, shall at the expense of DIMAC Holdings
     cause to be published once, in the NEW YORK TIMES and THE WALL STREET
     JOURNAL (national edition), notice that such money remains unclaimed and
     that, after a date specified therein, which shall not be less than 30 days
     from the date of such notification or publication, any unclaimed balance of
     such money then remaining will be repaid to DIMAC Holdings.

     Section 8.7   REINSTATEMENT.

     If the Trustee or Paying Agent is unable to apply any cash or U.S.
Government Obligations in accordance with Section 8.2 or 8.3, as the case may
be, of this Indenture by reason of any order or judgment of any court or
governmental authority enjoining, restraining or otherwise prohibiting such
application, or if any event occurs at any time in the period ending on the 91st
day after the date of deposit pursuant to Section 8.2 or 8.3 which event would
constitute an Event of Default under Section 6.1(a)(viii), (ix) or (x) had Legal
Defeasance or Covenant Defeasance, as the case may be, not occurred, then DIMAC
Holdings's


                                       B-49


<PAGE>

obligations under this Indenture and the Notes shall be revived and reinstated
as though no deposit had occurred pursuant to Section 8.2 or 8.3 until such time
as the Trustee or Paying Agent is permitted to apply such money in accordance
with Section 8.2 or 8.3, as the case may be;  PROVIDED, HOWEVER, that, if DIMAC
Holdings makes any payment of principal of, premium, if any, or interest (and
Liquidated Damages, if any) on any Note following the reinstatement of its
obligations, DIMAC Holdings shall be subrogated to the rights of the Holders of
such Notes to receive such payment from the cash or U.S. Government Obligations
held by the Trustee or Paying Agent.

                                      ARTICLE IX
                                      AMENDMENTS

     Section 9.1   WITHOUT CONSENT OF HOLDERS.

          (a)       DIMAC Holdings and the Trustee may amend or supplement this
     Indenture and the Notes without the consent of any Holder:

                    (i)  to cure any ambiguity, defect or inconsistency;

                    (ii)  to provide for uncertificated Notes in addition to or
          in place of certificated Notes;

                    (iii)  to comply with Article V;

                    (iv)  to make any change that would provide any additional
          rights or benefits to the Holders of the Notes or that does not
          adversely affect the legal rights hereunder or thereunder of any
          Holder; or

                    (v)  to comply with requirements of the Commission in order
          to effect or maintain the qualification of this Indenture under the
          TIA.

     Upon the request of DIMAC Holdings, accompanied by a resolution of the
Board of Directors of DIMAC Holdings authorizing the execution of any such
supplemental indenture or amendment, and upon receipt by the Trustee of the
documents described in Section 9.6 required or requested by the Trustee, the
Trustee shall join with DIMAC Holdings in the execution of any supplemental
indenture or amendment authorized or permitted by the terms of this Indenture
and shall  make any further appropriate agreements and stipulations which may be
therein contained, but the Trustee shall not be obligated to enter into such
supplemental indenture or amendment that affects its own rights, duties or
immunities under this Indenture or otherwise.

     Section 9.2   WITH CONSENT OF HOLDERS.

          (a)       Subject to Sections 6.4 and 6.7, DIMAC Holdings and the
     Trustee, as applicable, may amend, or waive any provision of, this
     Indenture or the Notes, with the written consent of the Holders of at least
     a majority of the principal amount of the then outstanding Notes (including
     consents obtained in connection with a tender offer or exchange offer for
     Notes).

          (b)       Upon the request of DIMAC Holdings, accompanied by a
     resolution of the Board of Directors of DIMAC Holdings authorizing the
     execution of any such supplemental indenture or amendment, and upon filing
     with the Trustee of evidence satisfactory to the Trustee of the consent of
     the Holders as aforesaid, and upon receipt by the Trustee of the documents
     described in Section 9.6, the Trustee shall join with DIMAC Holdings in the
     execution of such supplemental indenture or amendment unless such
     supplemental indenture or amendment affects the Trustee's own rights,


                                       B-50


<PAGE>

     duties or immunities under this Indenture or otherwise, in which case the
     Trustee may in its discretion, but shall not be obligated to, enter into
     such supplemental indenture.

          (c)       It shall not be necessary for the consent of the Holders
     under this Section 9.2 to approve the particular form of any proposed
     supplemental indenture or amendment, but it shall be sufficient if such
     consent approves the substance thereof.

          (d)       After a supplemental indenture or amendment under this
     Section 9.2 becomes effective, DIMAC Holdings shall mail to the Holders of
     each Note affected thereby a notice briefly describing the amendment or
     waiver.  Any failure of DIMAC Holdings to mail such notice, or any defect
     therein, shall not, however, in any way impair or affect the validity of
     any such supplemental indenture, amendment or waiver.

          (e)       Notwithstanding any other provision hereof, without the
     consent of each Holder affected, an amendment or waiver under this Section
     9.2 may not (with respect to any Notes held by a non-consenting Holder):

                    (i)  reduce the principal amount of Notes whose Holders must
          consent to an amendment, supplement or waiver;

                    (ii)  reduce the rate of or change the time for payment of
          interest, including default interest, on any Note;

                    (iii)  reduce the principal of, or the premium (including,
          without limitation, redemption premium) on, or change the fixed
          maturity of any Note or alter the provisions with respect to payment
          on redemption of the Notes or the price at which DIMAC Holdings shall
          offer to purchase such Notes pursuant to Section 4.10 or 4.14;

                    (iv)  waive a Default or Event of Default in the payment of
          principal of or premium, if any, or interest on, or redemption payment
          with respect to, any Note (other than a Default in the payment of an
          amount due as a result of an acceleration if the Holder rescinds such
          acceleration pursuant to Section 6.2);

                    (v)  make any Note payable in money other than that stated
          in the Notes;

                    (vi)  make any change in Section 6.4 or 6.7 or in this
          Section 9.2 with respect to the requirement for the consent of any
          affected Holder; or

                    (vii)  make any change adversely affecting the contractual
          ranking of the Obligations of DIMAC Holdings under the Notes, this
          Indenture and the Registration Rights Agreement.

     Section 9.3   COMPLIANCE WITH TRUST INDENTURE ACT.

     If, at the time of an amendment to this Indenture or the Notes, this
Indenture shall be qualified under the TIA, every amendment to this Indenture or
the Notes shall be set forth in a supplemental indenture that complies with the
TIA as then in effect.

     Section 9.4   REVOCATION AND EFFECT OF CONSENTS.

     Until a supplemental indenture, an amendment or waiver becomes effective, a
consent to it by a Holder of a Note is a continuing consent by the Holder and
every subsequent Holder of a Note or portion of


                                       B-51


<PAGE>

a Note that evidences the same debt as the consenting Holder's Note, even if
notation of the consent is not made on any Note.  A supplemental indenture,
amendment or waiver becomes effective in accordance with its terms and
thereafter binds every Holder.

     DIMAC Holdings may, but shall not be obligated to, fix a record date for
determining which Holders must consent to such supplemental indenture, amendment
or waiver.  If DIMAC Holdings fixes a record date, the record date shall be
fixed at (i) the later of 30 days prior to the first solicitation of such
consent or the date of the most recent list of Holders furnished to the Trustee
prior to such solicitation pursuant to Section 2.5, or (ii) such other date as
DIMAC Holdings shall designate.

     Section 9.5   NOTATION ON OR EXCHANGE OF NOTES.

     The Trustee may place an appropriate notation about a supplemental
indenture, amendment or waiver on any Note thereafter authenticated.  DIMAC
Holdings in exchange for all Notes may issue and the Trustee shall authenticate
new Notes that reflect the amendment or waiver.

     Failure to make the appropriate notation or issue a new Note shall not
affect the validity and effect of such amendment or waiver.

     Section 9.6   TRUSTEE TO SIGN AMENDMENTS, ETC.

     The Trustee shall sign any amendment or supplemental indenture authorized
pursuant to this Article IX if the amendment does not adversely affect the
rights, duties, liabilities or immunities of the Trustee.  If it does, the
Trustee may, but need not, sign it.  In signing or refusing to sign such
amendment or supplemental indenture, the Trustee shall be entitled to receive,
if requested, an indemnity reasonably satisfactory to it and to receive and,
subject to Section 7.1, shall be fully protected in relying upon, an Officers'
Certificate and an Opinion of Counsel as conclusive evidence that such amendment
or supplemental indenture is authorized or permitted by this Indenture, that it
is not inconsistent herewith, and that it shall be valid and binding upon DIMAC
Holdings in accordance with its terms.  DIMAC Holdings may not sign an amendment
or supplemental indenture until the Board of Directors of DIMAC Holdings
approves it.

                                      ARTICLE X
                                    MISCELLANEOUS

     Section 10.1   TRUST INDENTURE ACT CONTROLS.

     If any provision of this Indenture limits, qualifies or conflicts with the
duties imposed by TIA Section  318(c), the imposed duties shall control.

     Section 10.2   NOTICES.

     Any notice or communication by DIMAC Holdings or the Trustee to the others
is duly given if in writing and delivered in Person or mailed by first-class
mail (registered or certified, return receipt requested), telecopier or
overnight air courier guaranteeing next day delivery, to the others' addresses:

     If to DIMAC Holdings:

     DIMAC Holdings, Inc.
     5775 Peachtree Dunwoody Road, Suite C-150
     Atlanta, Georgia 30342
     Attention:  Chief Financial Officer
     Telecopier No.: (404) 705-9929


                                       B-52


<PAGE>

     If to the Trustee:

     Wilmington Trust Company
     1100 North Market Street
     Attention: Corporate Trust Administration
     Telecopier No.: (302) 651-8882

     DIMAC Holdings or the Trustee by notice to the others may designate
additional or different addresses for subsequent notices or communications.

     All notices and communications (other than those sent to Holders) shall be
deemed to have been duly given: at the time delivered by hand, if personally
delivered; upon receipt, if deposited in the mail, postage prepaid; when receipt
acknowledged, if telecopied; and the next Business Day after timely delivery to
the courier, if sent by overnight air courier guaranteeing next day delivery.
All notices and communications to the Trustee shall be deemed to have been duly
given only if actually received by the Trustee.

     Any notice or communication to a Holder shall be mailed by first-class
mail, to his address shown on the register kept by the Registrar.  Failure to
mail a notice or communication to a Holder or any defect in it shall not affect
its sufficiency with respect to other Holders.

     If a notice communication is mailed in the manner provided above within the
time prescribed, it is duly given, regardless of whether the addressee receives
it.

     If DIMAC Holdings mails a notice or communication to Holders, it shall mail
a copy to the Trustee and each Agent at the same time.

     Section 10.3   COMMUNICATION BY HOLDERS WITH OTHER HOLDERS.

     Holders may communicate pursuant to TIA Section  312(b) with other Holders
with respect to their rights under this Indenture or the Notes.  DIMAC Holdings,
the Trustee, the Registrar and any other person shall have the protection of TIA
Section  312(c).

     Section 10.4   CERTIFICATE AND OPINION AS TO CONDITIONS PRECEDENT.

     Upon any request or application by DIMAC Holdings to the Trustee to take
any action under this Indenture, DIMAC Holdings shall furnish to the Trustee:

          (a)       an Officers' Certificate in form and substance reasonably
     satisfactory to the Trustee (which shall include the statements set forth
     in Section 10.5) stating that, in the opinion of the signers, all
     conditions precedent and covenants, if any, provided for in this Indenture
     relating to the proposed action have been complied with; and

          (b)       an Opinion of Counsel in form and substance reasonably
     satisfactory to the Trustee (which shall include the statements set forth
     in Section 10.5) stating that, in the opinion of such counsel, all such
     conditions precedent and covenants have been complied with.

     Section 10.5   STATEMENTS REQUIRED IN CERTIFICATE OR OPINION.

     Each certificate or opinion with respect to compliance with a condition or
covenant provided for in this Indenture (other than a certificate provided
pursuant to TIA Section  314(a)(4)) shall include:


                                       B-53


<PAGE>

          (a)       a statement that the Person making such certificate or
     opinion has read such covenant or condition;

          (b)       a brief statement as to the nature and scope of the
     examination or investigation upon which the statements or opinions
     contained in such certificate or opinion are based;

          (c)       a statement that, in the opinion of such Person, he has made
     such examination or investigation as is necessary to enable him to express
     an informed opinion as to regardless of whether such covenant or condition
     has been complied with; and

          (d)       a statement as to regardless of whether, in the opinion of
     such Person, such condition or covenant has been complied with,

PROVIDED that with respect to matters of fact, an Opinion of Counsel may rely
upon an Officers' Certificate or a certificate of a public official.

     Section 10.6   RULES BY TRUSTEE AND AGENTS.

     The Trustee may make reasonable rules for action by or at a meeting of
Holders.  The Registrar or Paying Agent may make reasonable rules and set
reasonable requirements for its functions.

     Section 10.7   LEGAL HOLIDAYS.

     If a payment date is a Legal Holiday at a place of payment, payment may be
made at that place on the next succeeding day that is not a Legal Holiday, and
no interest shall accrue for the intervening period.

     Section 10.8   NO RECOURSE AGAINST OTHERS.

     No director, officer, employee, incorporator, stockholder or controlling
person of DIMAC Holdings, as such, shall have any liability for any obligations
of DIMAC Holdings under the Notes, this Indenture or the Registration Rights
Agreement or for any claim based on, in respect of, or by reason of such
obligations or their creation.  Each Holder by accepting a Note waives and
releases all such liability.  The waiver and release shall be part of the
consideration for the issuance of the Notes.  Notwithstanding the foregoing,
nothing in this provision shall be construed as a waiver or release of any
claims under the Federal securities laws.

     Section 10.9   GOVERNING LAW.

     THIS INDENTURE SHALL BE CONSTRUED, INTERPRETED  AND THE RIGHTS OF THE
PARTIES DETERMINED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK, AS
APPLIED TO CONTRACTS MADE AND PERFORMED WITHIN THE STATE OF NEW YORK, WITHOUT
REGARD TO PRINCIPLES OF CONFLICTS OF LAW EXCEPT SECTION 5-1401 OF THE NEW YORK
GENERAL OBLIGATIONS LAW.  DIMAC HOLDINGS HEREBY IRREVOCABLY SUBMITS TO THE
JURISDICTION OF ANY NEW YORK STATE COURT SITTING IN THE BOROUGH OF MANHATTAN IN
THE CITY OF NEW YORK OR ANY FEDERAL COURT SITTING IN THE BOROUGH OF MANHATTAN IN
THE CITY OF NEW YORK IN RESPECT OF ANY SUIT, ACTION OR PROCEEDING ARISING OUT OF
OR RELATING TO THIS INDENTURE, AND IRREVOCABLY ACCEPTS FOR ITSELF AND IN RESPECT
OF ITS PROPERTY, GENERALLY AND UNCONDITIONALLY, JURISDICTION OF THE AFORESAID
COURTS.  DIMAC HOLDINGS IRREVOCABLY WAIVES, TO THE FULLEST EXTENT IT MAY
EFFECTIVELY DO SO UNDER APPLICABLE LAW, TRIAL BY JURY AND ANY OBJECTION THAT IT
MAY NOW OR HEREAFTER HAVE TO THE LAYING OF THE VENUE OF ANY SUCH SUIT, ACTION OR
PROCEEDING


                                       B-54

<PAGE>

BROUGHT IN ANY SUCH COURT AND ANY CLAIM THAT ANY SUCH SUIT, ACTION OR PROCEEDING
BROUGHT IN ANY SUCH COURT HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.  DIMAC
HOLDINGS IRREVOCABLY CONSENTS, TO THE FULLEST EXTENT IT MAY EFFECTIVELY DO SO
UNDER APPLICABLE LAW, TO THE SERVICE OF PROCESS OF ANY OF THE AFOREMENTIONED
COURTS IN ANY SUCH ACTION OR PROCEEDING BY THE MAILING OF COPIES THEREOF BY
REGISTERED OR CERTIFIED MAIL, POSTAGE PREPAID, TO DIMAC HOLDINGS AT ITS ADDRESS
SET FORTH HEREIN, SUCH SERVICE TO BECOME EFFECTIVE 30 DAYS AFTER SUCH MAILING.
NOTHING HEREIN SHALL AFFECT THE RIGHT OF ANY HOLDER TO SERVE PROCESS IN ANY
OTHER MANNER PERMITTED BY LAW OR TO COMMENCE LEGAL PROCEEDINGS OR OTHERWISE
PROCEED AGAINST DIMAC HOLDINGS IN ANY OTHER JURISDICTION.

     Section 10.10  NO ADVERSE INTERPRETATION OF OTHER AGREEMENTS.

     This Indenture may not be used to interpret another indenture, loan or debt
agreement of DIMAC Holdings or any of its Subsidiaries.  Any such indenture,
loan or debt agreement may not be used to interpret this Indenture.

     Section 10.11  SUCCESSORS.

     All agreements of DIMAC Holdings in this Indenture and the Notes shall bind
their respective successors.  All agreements of the Trustee in this Indenture
shall bind its successor.

     Section 10.12  SEVERABILITY.

     In case any provision in this Indenture or in the Notes shall be invalid,
illegal or unenforceable, the validity, legality and enforceability of the
remaining provisions shall not in any way be affected or impaired thereby.

     Section 10.13  COUNTERPART ORIGINALS.

     The parties may sign any number of copies of this Indenture.  Each signed
copy shall be an original, but all of them together represent the same
agreement.

     Section 10.14  TABLE OF CONTENTS, HEADINGS, ETC.

     The Table of Contents, Cross-Reference Table and Headings of the Articles
and Sections of this Indenture have been inserted for convenience of reference
only, are not to be considered a part hereof and shall in no way modify or
restrict any of the terms or provisions hereof.

                              (SIGNATURE PAGES FOLLOW.)


                                       B-55

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed and delivered this
Indenture as of the date first written above.

                                        DIMAC HOLDINGS, INC.


                                        By: /s/
                                            ----------------------------------
                                        Name:

                                        Title:

Attest:



      -----------------------
Name:
Title:







                                        TRUSTEE:

                                        WILMINGTON TRUST COMPANY,
                                        as Trustee


                                        By:
                                            ------------------------------------
                                        Name:

                                        Title:


                                       B-56

<PAGE>

                                                                       EXHIBIT A
                                  (Face of Security)

UNLESS AND UNTIL IT IS EXCHANGED IN WHOLE OR IN PART FOR NOTES IN DEFINITIVE
FORM, THIS NOTE MAY NOT BE TRANSFERRED EXCEPT AS A WHOLE BY THE DEPOSITORY TRUST
COMPANY (THE "DEPOSITORY") TO A NOMINEE OF THE DEPOSITORY OR BY A NOMINEE OF THE
DEPOSITORY TO THE DEPOSITORY OR ANOTHER NOMINEE OF THE DEPOSITORY OR BY THE
DEPOSITORY OR ANY SUCH NOMINEE TO A SUCCESSOR DEPOSITORY OR A NOMINEE OF SUCH
SUCCESSOR DEPOSITORY.  UNLESS THIS CERTIFICATE IS PRESENTED BY AN AUTHORIZED
REPRESENTATIVE OF THE DEPOSITORY TO DIMAC HOLDINGS OR ITS AGENT FOR REGISTRATION
OF TRANSFER, EXCHANGE OR PAYMENT, AND ANY CERTIFICATE ISSUED IS REGISTERED IN
THE NAME OF CEDE & CO. OR SUCH OTHER NAME AS MAY BE REQUESTED BY AN AUTHORIZED
REPRESENTATIVE OF DEPOSITORY (AND ANY PAYMENT HEREON IS MADE TO CEDE & CO. OR
SUCH OTHER ENTITY AS MAY BE REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF
DEPOSITORY), ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY
OR TO ANY PERSON IS WRONGFUL INASMUCH AS THE REGISTERED OWNER HEREOF, CEDE &
CO., HAS AN INTEREST HEREIN.(1)

THIS NOTE HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE "SECURITIES ACT") OR ANY STATE SECURITIES LAWS.  NEITHER THIS NOTE NOR ANY
INTEREST OR PARTICIPATION HEREIN MAY BE REOFFERED, SOLD, ASSIGNED, TRANSFERRED,
PLEDGED, ENCUMBERED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF SUCH REGISTRATION
OR UNLESS SUCH TRANSACTION IS EXEMPT FROM, OR NOT SUBJECT TO, REGISTRATION.

THE HOLDER OF THIS NOTE BY ITS ACCEPTANCE HEREOF AGREES TO OFFER, SELL OR
OTHERWISE TRANSFER SUCH NOTE, PRIOR TO THE DATE WHICH IS TWO YEARS (OR SUCH
SHORTER PERIOD THAT MAY HEREAFTER BE PROVIDED UNDER RULE 144(K) AS PERMITTING
RESALES BY NON-AFFILIATES OF RESTRICTED SECURITIES WITHOUT RESTRICTION) AFTER
THE LATER OF THE ORIGINAL ISSUE DATE HEREOF AND THE LAST DATE ON WHICH DIMAC
HOLDINGS OR ANY AFFILIATE OF DIMAC HOLDINGS WAS THE OWNER OF THIS NOTE (OR ANY
PREDECESSOR OF SUCH NOTE) ONLY (A) TO DIMAC HOLDINGS, (B) PURSUANT TO A
REGISTRATION STATEMENT WHICH HAS BEEN DECLARED EFFECTIVE UNDER THE SECURITIES
ACT, (C) FOR SO LONG AS THE NOTES ARE ELIGIBLE FOR RESALE PURSUANT TO RULE 144A
UNDER THE SECURITIES ACT, TO A PERSON IT REASONABLY BELIEVES IS A "QUALIFIED
INSTITUTIONAL BUYER" (AS DEFINED IN RULE 144A) THAT PURCHASES FOR ITS OWN
ACCOUNT OR FOR THE ACCOUNT OF A QUALIFIED INSTITUTIONAL BUYER TO WHOM NOTICE IS
GIVEN THAT THE TRANSFER IS BEING MADE IN RELIANCE ON RULE 144A, (D) PURSUANT TO
OFFERS AND SALES TO NON-U.S. PERSONS THAT OCCUR OUTSIDE THE UNITED STATES WITHIN
THE MEANING OF REGULATION S UNDER THE SECURITIES ACT, (E) TO AN INSTITUTIONAL
"ACCREDITED INVESTOR" WITHIN THE MEANING OF RULE 501(A)(1), (2), (3) OR (7)
UNDER THE SECURITIES ACT THAT IS PURCHASING THE NOTE FOR ITS OWN ACCOUNT, OR FOR
THE ACCOUNT OF SUCH AN INSTITUTIONAL "ACCREDITED INVESTOR," FOR INVESTMENT
PURPOSES AND NOT WITH A VIEW TO, OR FOR OFFER OR SALE IN CONNECTION WITH, ANY
DISTRIBUTION IN VIOLATION OF THE SECURITIES ACT OR (F) PURSUANT TO ANOTHER
AVAILABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT,
SUBJECT TO DIMAC HOLDINGS'S AND THE TRUSTEE'S RIGHT PRIOR TO ANY SUCH OFFER,
SALE OR TRANSFER PURSUANT TO CLAUSES (D), (E) OR (F) TO REQUIRE THE DELIVERY OF
AN OPINION OF COUNSEL, CERTIFICATION AND/OR OTHER INFORMATION SATISFACTORY TO
EACH OF THEM, AND IN EACH OF THE FOREGOING CASES, A CERTIFICATE OF TRANSFER IN
THE FORM APPEARING ON THIS NOTE IS COMPLETED AND DELIVERED BY THE TRANSFEROR TO
THE TRUSTEE.

THIS NOTE HAS BEEN ISSUED WITH ORIGINAL ISSUE DISCOUNT ("OID") FOR PURPOSES OF
SECTIONS 1271 ET. SEQ. OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED.  THE
ISSUE DATE OF THIS NOTE IS OCTOBER 22, 1998.  FOR INFORMATION REGARDING THE
ISSUE PRICE, AMOUNT OF OID PER $1,000 OF PRINCIPAL AMOUNT AND YIELD TO MATURITY
FOR PURPOSES OF THE OID RULES, PLEASE CONTACT THE CHIEF FINANCIAL OFFICER OF THE
ISSUER AT  5775 PEACHTREE DUNWOODY ROAD, SUITE C-150, ATLANTA, GA, TELECOPY NO.
(404) 705-9929.

                                 DIMAC HOLDINGS, INC.
                       151/2% Senior Note due October 22, 2009

No.                                                         $ __________________
                                                            CUSIP NO.

     DIMAC Holdings, Inc., a Delaware corporation ("DIMAC Holdings"), as
obligor, for value received promises to pay to __________________ or registered
assigns, the principal sum of ___________________ Dollars on October 22, 2009.
     Interest Payment Dates: March 31, June 30, September 30 and December 31 and
on the maturity date.
     Record Dates: March 15, June 15, September 15 and December 15 (regardless
of whether a Business Day).
     Reference is hereby made to the further provisions hereof set forth on the
reverse hereof, which further provisions shall for all purposes have the same
effect as if set forth at this place.

     IN WITNESS WHEREOF, DIMAC Holdings has caused this 151/2% Senior Note due
October 22, 2009 to be signed manually or by facsimile by its duly authorized
officers.

                                        DIMAC HOLDINGS, INC.
Dated:
Attest:                                 By:
                                            ------------------------------------
                                        Name:
                                              ----------------------------------
                                        Title:
                                               ---------------------------------

Trustee's Certificate of Authentication:
This is one of the 151/2% Senior Notes due October 22, 2009 referred to in the
within-mentioned Indenture.
WILMINGTON TRUST COMPANY, as Trustee

By:
    --------------------------
       AUTHORIZED SIGNATORY

______________________________

  (1)     This paragraph should be included only if the Note is issued in global
          form.


                                       B-57

<PAGE>

                                  (Back of Security)

                                DIMAC HOLDINGS, INC.

                       151/2% Senior Note due October 22, 2009

     1.   INTEREST.  DIMAC Holdings, Inc., a Delaware corporation ("DIMAC
HOLDINGS"), promises to pay interest in cash on the principal amount of this
151/2% Senior Note due October 22, 2009 (this "Note") at  151/2% per annum from
October 22, 1998 until maturity.  DIMAC Holdings will pay interest on this Note
quarterly on March 31, June 30, September 30 and December 31 of each year, or if
any such day is not a Business Day, on the next succeeding Business Day (each an
"INTEREST PAYMENT DATE") to the registered Holder of hereof at the close of
business on the March 15, June 15, September 15 or December 15, next preceding
the Interest Payment Date, even if this Note is cancelled after such record date
and on or before such Interest Payment Date; PROVIDED, that the first Interest
Payment Date shall be December 31, 1998.  Notwithstanding the foregoing, with
respect to any installment of interest on this Note due on an Interest Payment
Date that occurs on or prior to September 30, 2003, in lieu of paying all of
such installment of interest in cash, DIMAC Holdings may pay all of such
installment (or a portion thereof) by issuing to each such Holder of record an
additional Note in an aggregate principal amount equal to the amount of interest
due to such Holder on the applicable Interest Payment Date and not paid in cash.
Interest on this Note will accrue from the most recent date on which interest
has been paid or, if no interest has been paid, from the date of issuance
hereof.  DIMAC Holdings shall pay interest (including post-petition interest in
any proceeding under Bankruptcy Law) on all due and unpaid amounts outstanding
under the Notes (including overdue installments of principal, premium, if any,
or interest), from time to time on demand at a rate equal to 161/2% per annum,
compounded quarterly, to the extent lawful.  PIK Notes issued in accordance with
the terms hereof shall not constitute unpaid amounts hereunder. Interest will be
computed on the basis of a 360-day year of twelve 30-day months.

     2.   METHOD OF PAYMENT.  The Holder hereof must surrender this Note to a
Paying Agent to collect principal payments.  Except as provided in Section 1
hereof, DIMAC Holdings shall pay principal and interest in money of the United
States that at the time of payment is legal tender for payment of public and
private debts.  This Note is payable, as to principal and interest, at the
offices of a Paying Agent.  DIMAC Holdings, however, may pay interest by mailing
a check and/or an additional Note on or before the applicable due date to the
Holder at the Holder's registered address.

     3.   PAYING AGENT AND REGISTRAR.  Initially, the Trustee shall act as
Paying Agent and Registrar.  DIMAC Holdings may change any Paying Agent,
Registrar or co-registrar without notice to any Holder.  Subject to certain
exceptions, DIMAC Holdings or any of its Subsidiaries may act in any such
capacity.

     4.   INDENTURE.  DIMAC Holdings has issued this Note under an Indenture
dated as of October 22, 1998 (the "INDENTURE") between DIMAC Holdings and the
Trustee.  The terms of the Notes include those stated in the Indenture and those
made part of the Indenture by reference to the Trust Indenture Act of 1939 (the
"TIA") (15 U.S. Code Sections  77aaa-77bbbb) as in effect on the date of the
Indenture until such time as the Indenture is qualified under the TIA and
thereafter as in effect on the date the Indenture is so qualified.  The Notes
are subject to all such terms, and the Holder hereof is referred to the
Indenture and such Act for a statement of such terms.  The terms of the
Indenture shall govern any inconsistencies between the Indenture and the Notes.
Terms not otherwise defined herein shall have the meanings assigned in the
Indenture. The Notes are general senior obligations of DIMAC Holdings.  The
Notes are limited to $30,000,000 in aggregate principal amount plus the
aggregate principal amount of any additional Notes issued in accordance with
Section 1 hereof in lieu of a portion of any cash interest payments.

     5.   REDEMPTION.

     (a)  The Notes are not redeemable at DIMAC Holdings's option prior to
October 22, 2002.  DIMAC Holdings may redeem all or any of the Notes, in whole
or in part, at any time on or after October 22, 2002, at a redemption price
equal to the percentages of the principal amount thereof set forth below, plus
accrued and unpaid interest to the redemption date, if redeemed during the
12-month period beginning October 22 of the years indicated below.

<TABLE>
<CAPTION>

                    Year           Redemption Price
                    ----           ----------------
<S>                               <C>
                    2002           109.300%
                    2003           107.750%
                    2004           106.200%
                    2005           104.650%
                    2006           103.10%
</TABLE>


                                       B-58

<PAGE>

<TABLE>
<CAPTION>

                    Year           Redemption Price
                    ----           ----------------
<S>                               <C>
                    2007           101.550%
                    2008           100.0%

</TABLE>

     (b)  If, on or before October 22, 2002, there is a Qualified Public Equity
Offering of DIMAC Holdings, DIMAC Holdings may, within thirty (30) days of the
consummation of such Qualified Public Equity Offering, redeem all or any of the
Notes, in whole or in part, at a redemption price equal to 107.75% of the
aggregate principal amount of Notes being redeemed plus accrued and unpaid
interest thereon to the redemption date.

     (c)  There shall be no mandatory redemption of the Notes.

     6.   NOTICE OF REDEMPTION.  Notice of redemption shall be mailed at least
thirty (30) days but not more than sixty (60) days before a Redemption Date by
first class mail to each Holder whose Notes are to be redeemed at such Holder's
registered address; PROVIDED, HOWEVER, that notice of redemption pursuant to
Section 5(b) hereof shall be mailed within ten (10) days after the consummation
of the Qualified Public Equity Offering referenced therein.  Notes in
denominations larger than $1,000 may be redeemed in part but only in whole
multiples of $1,000, unless all of the Notes held by a Holder are to be
redeemed.  If, on or prior to the Redemption Date, DIMAC Holdings deposits in a
segregated account or otherwise sets aside funds sufficient to pay the
Redemption Price of the Notes called for redemption, then, on and after the
Redemption Date, interest ceases to accrue on Notes or portions thereof called
for redemption, unless DIMAC Holdings defaults in paying the redemption price.

     7.   OFFERS TO REPURCHASE.  Following the occurrence of any Change of
Control, DIMAC Holdings will be required to offer to purchase all outstanding
Notes upon the terms set forth in the Indenture.  Following the occurrence of an
Asset Sale, DIMAC Holdings will be required to apply the Excess Net Cash
Proceeds therefrom to an offer to purchase outstanding Notes upon the terms set
forth in the Indenture.

     8.   DENOMINATIONS, TRANSFER, EXCHANGE.  The Notes are in registered form
without coupons in denominations of $1,000 and integral multiples of $1,000.
The transfer of Notes may be registered and Notes may be exchanged as provided
in the Indenture.  The Registrar and the Trustee may require a Holder, among
other things, to furnish appropriate endorsements and transfer documents and
DIMAC Holdings may require a Holder to pay any taxes and fees required by law or
permitted by the Indenture.  The Registrar and DIMAC Holdings need not exchange
or register the transfer (i) of any Note or portion of a Note selected for
redemption or (ii) of any Notes for a period of 15 days before a selection of
Notes to be redeemed or during the period between a record date and the
corresponding Interest Payment Date.

     9.   PERSONS DEEMED OWNERS.  Unless otherwise required by applicable law,
the registered Holder of a Note shall be treated as its owner for all purposes,
subject to the provisions of the Indenture with respect to the record dates for
the payment of interest.

     10.  AMENDMENTS AND WAIVERS.  Subject to certain exceptions, the Indenture
or the Notes may be amended with the written consent of the Holders of at least
a majority in principal amount of the then outstanding Notes (including consents
obtained in connection with a tender offer or exchange offer for Notes), and any
existing Default or Event of Default (except certain payment defaults) may be
waived with the consent of the Holders of a majority in principal amount of the
then outstanding Notes (including consents obtained in connection with a tender
offer or exchange offer for Notes).  Without the consent of any Holders, the
Indenture and the Notes may be amended or supplemented to cure any ambiguity,
defect or inconsistency, to provide for assumption of DIMAC Holdings's
obligations to the Holders in the case of a merger or consolidation, to provide
for uncertificated Notes in addition to or in place of certificated Notes, to
make any change that would provide any additional rights or benefits to the
Holders of the Notes, or that does not adversely affect the legal rights under
the Indenture of any Holder or to comply with requirements of the Commission in
order to effect or maintain the qualification of the Indenture under the TIA.

     11.  DEFAULTS AND REMEDIES.   If an Event of Default occurs and is
continuing, the Trustee or the Holders of at least 25% in principal amount of
the then outstanding Notes may declare by written notice to DIMAC Holdings and
the Trustee all the Notes to be due and payable immediately, except that in the
case of an Event of Default arising from certain events of bankruptcy or
insolvency, all outstanding Notes become due and payable immediately without
further action or notice.  Holders may not enforce the Indenture or the Notes
except as provided in the Indenture.  The Trustee may require indemnity
satisfactory to it before it enforces the Indenture or the Notes.  Subject to
certain limitations, Holders of a majority in principal amount of the then
outstanding Notes may direct the Trustee in its exercise of any trust or power.
DIMAC Holdings must furnish an annual compliance certificate to the Trustee.


                                       B-59

<PAGE>

     12.  TRUSTEE DEALINGS WITH DIMAC HOLDINGS.  The Trustee under the
Indenture, in its individual or any other capacity, may make loans to, accept
deposits from, and perform services for DIMAC Holdings or its Affiliates, and
may otherwise deal with DIMAC Holdings or its Affiliates, as if it were not the
Trustee.

     13.  NO RECOURSE AGAINST OTHERS.  No director, officer, employee,
incorporator, stockholder or controlling person of DIMAC Holdings, as such,
shall have any liability for any obligations of DIMAC Holdings under the Notes,
the Indenture or the Registration Rights Agreement or for any claim based on, in
respect of, or by reason of such obligations or their creation.  Each Holder by
accepting a Note waives and releases all such liability.  The waiver and release
are part of the consideration for the issuance of the Notes.  Notwithstanding
the foregoing, nothing in this provision shall be construed as a waiver or
release of any claims under the Federal securities laws.

     14.  AUTHENTICATION.  This Note shall not be valid until authenticated by
the manual signature of the Trustee or an authenticating agent.

     15.  ABBREVIATIONS.  Customary abbreviations may be used in the name of a
Holder or an assignee, such as:  TEN COM (= tenants in common), TEN ENT (=
tenants by the entireties), JT TEN (=  joint tenants with right of survivorship
and not as tenants in common), CUST (=  Custodian), and U/G/M/A (= Uniform Gifts
to Minors Act).

     16.  CUSIP NUMBERS.  Pursuant to a recommendation promulgated by the
Committee on Uniform Security Identification Procedures, DIMAC Holdings has
caused CUSIP numbers to be printed on the Notes and has directed the Trustee to
use CUSIP numbers in notices of redemption as a convenience to Holders.  No
representation is made as to the accuracy of such numbers either as printed on
the Notes or as contained in any notice of redemption and reliance may be placed
only on the other identification numbers placed thereon.

     17.  GOVERNING LAW; SUBMISSION TO JURISDICTION.  THIS NOTE SHALL BE
GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF
NEW YORK, WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW EXCEPT SECTION 5-1401
OF THE NEW YORK GENERAL OBLIGATION LAW.  TO THE FULLEST EXTENT IT MAY
EFFECTIVELY DO SO UNDER APPLICABLE LAW, DIMAC HOLDINGS HEREBY IRREVOCABLY
SUBMITS TO THE JURISDICTION OF ANY NEW YORK STATE COURT SITTING IN THE BOROUGH
OF MANHATTAN IN THE CITY OF NEW YORK OR ANY FEDERAL COURT SITTING IN THE BOROUGH
OF MANHATTAN IN THE CITY OF NEW YORK IN RESPECT OF ANY SUIT, ACTION OR
PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT AND THE NOTES, AND
IRREVOCABLY ACCEPTS FOR ITSELF AND IN RESPECT OF ITS PROPERTY, GENERALLY AND
UNCONDITIONALLY, JURISDICTION OF THE AFORESAID COURTS.  DIMAC HOLDINGS
IRREVOCABLY WAIVES, TO THE FULLEST EXTENT IT MAY EFFECTIVELY DO SO UNDER
APPLICABLE LAW, ANY OBJECTION THAT IT MAY NOW OR HEREAFTER HAVE TO THE LAYING OF
THE VENUE OF ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT AND
ANY CLAIM THAT ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS
BEEN BROUGHT IN AN INCONVENIENT FORUM.  NOTHING HEREIN SHALL AFFECT THE RIGHT OF
ANY HOLDER OF A NOTE TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY LAW OR TO
COMMENCE LEGAL PROCEEDINGS OR OTHERWISE PROCEEDING AGAINST DIMAC HOLDINGS IN ANY
OTHER JURISDICTION.

     [18. HOLDERS' COMPLIANCE WITH REGISTRATION RIGHTS AGREEMENT.  Each Holder
of a Note, by his acceptance thereof, acknowledges and agrees to the provisions
of the Registration Rights Agreement, dated as of October 22, 1998, among DIMAC
Holdings and the parties named on the signature page thereof (the "REGISTRATION
RIGHTS AGREEMENT"), including but not limited to the obligations of the Holders
with respect to a registration and the indemnification of DIMAC Holdings and the
Purchasers (as defined therein) to the extent provided therein.](2)

     DIMAC Holdings shall furnish to any Holder upon written request and without
charge a copy of the Indenture and/or the Registration Rights Agreement.
Requests may be made to:  DIMAC Holdings, Inc., 5775 Peachtree Dunwoody Road,
Suite C-150, Atlanta, Georgia 30342 Attention: Chief Financial Officer.


_________________________

  (2)     This paragraph should only be included in the Series A Notes.


                                       B-60

<PAGE>

                                   ASSIGNMENT FORM

     To assign this Note, fill in the form below: (I) or (we) assign and
transfer this Note to:


- --------------------------------------------------------------------------------
     (Insert assignee's soc. sec. or tax I.D. no.)


- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
     (Print or type assignee's name, address and zip code)

and irrevocably appoint ______________________________ as agent to transfer this
Note on the books of DIMAC Holdings.  The agent may substitute another to act
for him.



- --------------------------------------------------------------------------------


Date:
      -------------------

                         Your Signature:
                                         ---------------------------------------
                                        (Sign exactly as your name appears on
                                        the face of this Note)

                         Tax Identification Number:
                                                    ----------------------------

Signature Guaranty*




_______________

*    NOTICE:        The signature must be guaranteed by an institution which is
                    a member of one of the following recognized signature
                    guarantee programs:

                    (1)  The Securities Transfer Agent Medallian Program
                         (STAMP);
                    (2)  The New York Stock Exchange Medallian Program (MSP);
                    (3)  The Stock Exchange Medallian Program (SEMP).


                                       B-61

<PAGE>

                          OPTION OF HOLDER TO ELECT PURCHASE

     If you want to elect to have all or any part of this Note purchased by
DIMAC Holdings pursuant to Section 4.10 or Section 4.14 of the Indenture, as the
case may be, state the amount you elect to have purchased (if all, write "ALL"):

$___________________



Date:
      --------------



                         Your Signature:
                                         ---------------------------------------
                                        (Sign exactly as your name appears on
                                        the face of this Note)

Signature Guaranty*




_______________

*    NOTICE:        The signature must be guaranteed by an institution which is
                    a member of one of the following recognized signature
                    guarantee programs:

                    (1)  The Securities Transfer Agent Medallian Program
                         (STAMP);
                    (2)  The New York Stock Exchange Medallian Program (MSP);
                    (3)  The Stock Exchange Medallian Program (SEMP).


                                       B-62

<PAGE>

                    SCHEDULE OF EXCHANGES OF DEFINITIVE NOTES (3)


          The following exchanges of a part of this Global Note for Definitive
Notes have been made:

<TABLE>
<CAPTION>

                                                                                    Principal Amount of this Global
                  Amount of decrease in Principal  Amount of increase in Principal  Note following such decrease
Date of Exchange  Amount of this Global Note       Amount of this Global Note       (or increase)
- -------------------------------------------------------------------------------------------------------------------
<S>              <C>                              <C>                              <C>

<CAPTION>

Signature of authorized
officer of Trustee
- -----------------------
<C>

</TABLE>

_______________

  (3)     This should only be included if the Note is issued in global form.


                                       B-63

<PAGE>

                                                                       EXHIBIT B
                      CERTIFICATE TO BE DELIVERED UPON EXCHANGE
                         OR REGISTRATION OF TRANSFER OF NOTES

Re:  [Series A] [Series B] 151/2% Senior Notes due October 22, 2009 (the
     "NOTES") of DIMAC Holdings, Inc.


     This Certificate relates to $_________________________ principal amount of
Notes held in */ / book-entry or */ / definitive form by _______________________
(the "TRANSFEROR").

The Transferor, by written order, has requested the Trustee:

/ /  to deliver in exchange for its beneficial interest in the Global Note held
     by the depository, a Note or Notes in definitive, registered form of
     authorized denominations and an aggregate principal amount equal to its
     beneficial interest in such Global Note (or the portion thereof indicated
     above); or

/ /  to exchange or register the transfer of a Note or Notes.  In connection
     with such request and in respect of each such Note, the Transferor does
     hereby certify that Transferor is familiar with the Indenture relating to
     the above captioned Notes and, the transfer of this Note does not require
     registration under the Securities Act of 1933, as amended (the "SECURITIES
     ACT") because such Note:

     / /  is being acquired for the Transferor's own account, without transfer;

     / /  is being transferred pursuant to an effective registration statement;

     / /  is being transferred to a "qualified institutional buyer" (as defined
          in Rule 144A under the Securities Act), in reliance on such Rule 144A;

     / /  is being transferred pursuant to an exemption from registration in
          accordance with Rule 904 under the Securities Act;**

     / /  is being transferred pursuant to Rule 144 under the Securities Act;**
          or

     / /  is being transferred pursuant to another exemption from the
          registration requirements of the Securities Act (explain: ____________
          _________________________________________________________________).**



                                        [INSERT NAME OF TRANSFEROR]

                                        By:
                                            -------------------------------


Date:
      ------------------------

     *    Check applicable box.
     **   If this box is checked, this certificate must be accompanied by an
          opinion of counsel to the effect that such transfer is in compliance
          with the Securities Act.


                                         B-64


<PAGE>


                                                                         Annex C

                              DIMAC HOLDINGS, INC.

              $30,000,000 15 1/2% Senior Notes due October 22, 2009

                          REGISTRATION RIGHTS AGREEMENT

                  This Registration Rights Agreement (the "Agreement") is made
and entered into as of October 22, 1998, by and among DIMAC Holdings, Inc., a
Delaware corporation (the "Issuer"), and each of the purchasers listed on the
signature pages hereto (each a "Purchaser," and collectively, the "Purchasers").

                  This Agreement is made pursuant to the Securities Purchase
Agreement (as defined below), pursuant to which the Issuer is issuing and
selling to the Purchasers $30,000,000 aggregate principal amount of its 15 1/2%
Senior Notes due October 22, 2009, Series A (the "Notes"). As an inducement to
the Purchasers to enter into the Securities Purchase Agreement, the Issuer
agrees with the Purchasers, for the benefit of the holders of the Securities (as
defined below) (including, without limitation, the Purchasers), as follows:

         Section 1. Definitions. Capitalized terms used but not defined herein
have the respective meanings given to such terms in the Securities Purchase
Agreement. As used in this Agreement, the following terms shall have the
following meanings:

         "Advice" has the meaning given to such term in Section 5 hereof.

         "Agreement" means this Registration Rights Agreement.

         "Applicable Period" has the meaning given to such term in Section 2(f)
hereof.

         "Business Day" means any day other than (i) Saturday or Sunday, or (ii)
a day on which banking institutions in the State of New York are authorized or
obligated by law or executive order to be closed.

         "Demand Date" means the date on which the any Holder provides a written
notice to the Issuer demanding the filing of an Exchange Offer Registration
Statement or a Shelf Registration.

         "DIMAC Operating" means DIMAC Corporation, a Delaware corporation.

         "Effectiveness Date" means the 180th day following the Demand Date.

         "Effectiveness Period" has the meaning given to such term in Section
3(a) hereof.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended,
and the rules and regulations of the SEC promulgated thereunder.

         "Exchange Offer" has the meaning given to such term in Section 2(a)
hereof.

         "Exchange Offer Registration Statement" has the meaning given to such
term in Section 2(a) hereof.

         "Exchange Securities" means 15 1/2% Senior Notes due October 22, 2009,
Series B, of the Issuer, identical in all respects to the Notes, except for
references to series, registration rights and restrictive legends.

         "Filing Date" means the 90th day following the Demand Date.


                                         C-1

<PAGE>





         "Holder" means each holder of Registrable Securities.

         "Indemnified Party" has the meaning given to such term in Section 7(c)
hereof.

         "Indemnifying Party" has the meaning given to such term in Section 7(c)
hereof.

         "Indenture" means the Indenture, dated the date hereof, between the
Issuer and Wilmington Trust Company, a Delaware banking corporation, as trustee,
pursuant to which the Notes are being issued, as amended or supplemented from
time to time, in accordance with the terms thereof.

         "Initial Shelf Registration" has the meaning given to such term in
Section 3(a) hereof.

         "Issuer" has the meaning given to such term in the introductory
paragraph hereof.

         "Losses" means all losses, claims, damages, liabilities, costs
(including, without limitation, costs of preparation and reasonable attorneys'
fees) and expenses (including, without limitation, costs and expenses incurred
in connection with investigating, preparing, pursuing or defending against any
of the foregoing).

         "NASD" means the National Association of Securities Dealers, Inc.

         "Notes" has the meaning given to such term in the introductory
paragraph hereof.

         "Participating Broker-Dealer" has the meaning given to such term in
Section 2(f) hereof.

         "Person" means an individual, trustee, corporation, partnership, joint
stock company, joint venture, trust, unincorporated organization or government
or any agency or political subdivision thereof, union, business association,
firm or other entity.

         "Prospectus" means the prospectus included in any Registration
Statement (including, without limitation, a prospectus that discloses
information previously omitted from a prospectus filed as part of an effective
registration statement in reliance upon Rule 430A promulgated under the
Securities Act), as amended or supplemented by any prospectus supplement, with
respect to the terms of the offering of any portion of the Securities covered by
such Registration Statement, and all other amendments and supplements to the
Prospectus, including post-effective amendments, and all material incorporated
by reference or deemed to be incorporated by reference in such Prospectus.

         "Purchasers" has the meaning given to such term in the introductory
paragraph hereof.

         "Registrable Securities" means (i) Notes and (ii) Exchange Securities
received in the Exchange Offer that may not be sold without restriction under
federal or state securities law.

         "Registration Default" has the meaning given to such term in Section
4(a) hereof.

         "Registration Default Date" has the meaning given to such term in
Section 4(a) hereof.

         "Registration Statement" means any registration statement of the Issuer
that covers any of the Securities pursuant to the provisions of this Agreement,
including the Prospectus, amendments and supplements to such registration
statement, including post-effective amendments, all exhibits, and all
material incorporated by reference or deemed to be incorporated by reference in
such registration statement.


                                         C-2

<PAGE>




         "Rule 144" means Rule 144 under the Securities Act, as such Rule may be
amended from time to time, or any similar rule (other than Rule 144A) or
regulation hereafter adopted by the SEC.

         "Rule 144A" means Rule 144A under the Securities Act, as such Rule may
be amended from time to time, or any similar rule (other than Rule 144) or
regulation hereafter adopted by the SEC.

         "Rule 415" means Rule 415 under the Securities Act, as such Rule may be
amended from time to time, or any similar rule or regulation hereafter adopted
by the SEC.

         "SEC" means the Securities and Exchange Commission.

         "Securities" means the Notes and the Exchange Securities, collectively.

         "Securities Act" means the Securities Act of 1933, as amended, and the
rules and regulations of the SEC promulgated thereunder.

         "Securities Purchase Agreement" means the Securities Purchase Agreement
dated as of October 22, 1998 by and among the Issuer, DIMAC Operating and the
Purchasers, as amended or supplemented from time to time.

         "Shelf Notice" has the meaning given to such term in Section 2(h)
hereof.

         "Shelf Registration" means the Initial Shelf Registration and any
Subsequent Shelf Registration.

         "Special Counsel" means counsel chosen by the holders of a majority in
aggregate principal amount of Securities.

         "Subsequent Shelf Registration" has the meaning given to such term in
Section 3(b) hereof.

         "TIA" means the Trust Indenture Act of 1939, as amended.

         "Trustee" means the trustee under the Indenture and, if any, the
trustee under any indenture governing the Exchange Securities.

         "Underwritten Registration" or "Underwritten Offering" means a
registration in which securities of the Issuer are sold to an underwriter for
reoffering to the public.

         "Weekly Liquidated Damages Amount"means, with respect to any
Registration Default, an amount per week per $1,000 principal amount of
Registrable Securities equal to (i) $0.05 for the first 90-day period
immediately following the applicable Registration Default Date, (ii) $0.10 for
the second 90-day period immediately following the applicable Registration
Default Date, (iii) $0.15 for the third 90-day period immediately following the
applicable Registration Default Date, and (iv) $0.20 thereafter.

         Section 2.  Exchange Offer.

                  (a) The Issuer shall (i) prepare and file with the SEC
         promptly after the Demand Date, but in no event later than the Filing
         Date, a registration statement (the "Exchange Offer Registration
         Statement") on an appropriate form under the Securities Act with
         respect to a proposed offer (the "Exchange Offer") to the Holders to
         issue and deliver to such Holders, in exchange for the Notes, a like
         aggregate principal amount of Exchange Securities, (ii) use its
         reasonable best efforts to cause the Exchange Offer Registration
         Statement to become effective as


                                         C-3

<PAGE>



         promptly as practicable after the filing thereof, but in
         no event later than the Effectiveness Date, (iii) keep the Exchange
         Offer Registration Statement effective until the consummation of the
         Exchange Offer pursuant to its terms, and (iv) unless the Exchange
         Offer would not be permitted by a policy of the SEC, commence the
         Exchange Offer and use its reasonable best efforts to issue, on or
         prior to 30 days after the date on which the Exchange Offer
         Registration Statement is declared effective, Exchange Securities in
         exchange for all Notes tendered prior thereto in the Exchange Offer.
         The Exchange Offer shall not be subject to any conditions, other than
         that the Exchange Offer does not violate any applicable law or any
         applicable interpretation of the staff of the SEC.

                  (b) The Exchange Securities shall be issued under, and
         entitled to the benefits of, the Indenture or a trust indenture that is
         identical to the Indenture (other than such changes as are necessary to
         comply with any requirements of the SEC to effect or maintain the
         qualification thereof under the TIA).

                  (c) In connection with the Exchange Offer, the Issuer shall:

                           (i) mail to each Holder a copy of the Prospectus
                  forming part of the Exchange Offer Registration Statement,
                  together with an appropriate letter of transmittal that is an
                  exhibit to the Exchange Offer Registration Statement and any
                  related documents;

                           (ii) keep the Exchange Offer open for not less than
                  30 days after the date notice thereof is mailed to the Holders
                  (or longer if required by Applicable Law);

                           (iii) utilize the services of a depository for the
                  Exchange Offer with an address in the Borough of Manhattan,
                  The City of New York;

                           (iv) permit Holders to withdraw tendered Notes at any
                  time prior to the close of business, New York time, on the
                  last Business Day on which the Exchange Offer shall remain
                  open; and

                           (v) otherwise comply with all laws applicable to the
                  Exchange Offer.

                  (d) As soon as practicable after the close of the Exchange
Offer, the Issuer shall:

                           (i)      accept for exchange all Notes validly
                                    tendered and not validly withdrawn
                                    pursuant to the Exchange Offer;

                           (ii)    deliver to the Trustee for cancellation all
                                   Notes so accepted for exchange;
                  and

                           (iii) cause the Trustee promptly to authenticate and
                  deliver to each Holder of Notes, Exchange Securities equal in
                  aggregate principal amount to the Notes of such Holder so
                  accepted for exchange.

                  (e) Interest on each Exchange Security will accrue from the
         last interest payment date on which interest was paid on the Notes
         surrendered in exchange therefor or, if no interest has been paid on
         the Notes, from the date of original issue of the Notes. Each Exchange
         Security shall bear interest at the rate set forth thereon; provided,
         that interest with respect to the period prior to the issuance thereof
         shall accrue at the rate or rates borne by the Notes from time to time
         during such period.


                                         C-4

<PAGE>




                  (f) The Issuer shall include within the Prospectus contained
         in the Exchange Offer Registration Statement a section entitled "Plan
         of Distribution," containing a summary statement of the positions taken
         or policies made by the staff of the SEC with respect to the potential
         "underwriter" status of any broker-dealer that is the beneficial owner
         (as defined in Rule 13d-3 under the Exchange Act) of Exchange
         Securities received by such broker-dealer in the Exchange Offer (a
         "Participating Broker-Dealer"). Such "Plan of Distribution" section
         shall also allow the use of the Prospectus by all Persons subject to
         the prospectus delivery requirements of the Securities Act, including
         (without limitation) all Participating Brokers-Dealers, and include a
         statement describing the means by which Participating Broker-Dealers
         may resell the Exchange Securities. The Issuer shall use its reasonable
         best efforts to keep the Exchange Offer Registration Statement
         effective and to amend and supplement the Prospectus to be lawfully
         delivered by all Persons subject to the prospectus delivery requirement
         of the Securities Act for such period of time as such Persons must
         comply with such requirements in order to resell the Exchange
         Securities (the "Applicable Period")).

                  (g) The Issuer may require each Holder participating in the
         Exchange Offer to represent to the Issuer that at the time of the
         consummation of the Exchange Offer (i) any Exchange Securities received
         by such Holder in the Exchange Offer will be acquired in the ordinary
         course of its business, (ii) such Holder will have no arrangement or
         understanding with any Person to participate in the distribution of the
         Exchange Securities within the meaning of the Securities Act or resale
         of the Exchange Securities in violation of the Securities Act, (iii) if
         such Holder is not a broker-dealer, that it is not engaged in and does
         not intend to engage in, the distribution of the Exchange Securities,
         (iv) if such Holder is a broker-dealer that will receive Exchange
         Securities for its own account in exchange for Notes that were acquired
         as a result of market-making or other trading activities, that it will
         deliver a prospectus, as required by law, in connection with any resale
         of such Exchange Securities and (v) if such Holder is an affiliate of
         the Issuer, that it will comply with the registration and prospectus
         delivery requirements of the Securities Act applicable to it.

                  (h) If (i) prior to the consummation of the Exchange Offer,
         either the Issuer or the Holders of a majority in aggregate principal
         amount of Registrable Securities determines in its or their reasonable
         judgment that (A) the Exchange Securities would not, upon receipt, be
         tradeable by the Holders thereof without restriction under the
         Securities Act and the Exchange Act and without material restrictions
         under applicable Blue Sky or state securities laws, or (B) the
         interests of the Holders under this Agreement, taken as a whole, would
         be materially adversely affected by the consummation of the Exchange
         Offer, (ii) applicable interpretations of the staff of the SEC would
         not permit the consummation of the Exchange Offer prior to the
         Effectiveness Date, (iii) the Exchange Offer is not consummated within
         210 days of the Demand Date for any reason or (iv) in the case of any
         Holder not permitted to participate in the Exchange Offer or of any
         Holder participating in the Exchange Offer that receives Exchange
         Securities that may not be sold without restriction under state and
         federal securities laws and, in either case contemplated by this clause
         (iv), such Holder notifies the Issuer within six months of consummation
         of the Exchange Offer, then the Issuer shall promptly deliver to the
         Holders (or in the case of any occurrence of the event described in
         clause (iv) of this Section 2(h), to any such Holder) and the Trustee
         notice thereof (the "Shelf Notice") and shall as promptly as possible
         thereafter file an Initial Shelf Registration pursuant to Section 3
         hereof.

        Section 3. Shelf Registration. If a Shelf Notice is required to be
delivered pursuant to Section 2(h)(i), (ii) or (iii) hereof, then this Section 3
shall apply to all Registrable Securities. Otherwise, upon consummation of the
Exchange Offer in accordance with Section 2 hereof, the provisions of this
Section 3 shall apply solely with respect to (i) Notes held by any Holder
thereof not permitted to participate in the Exchange Offer and (ii) Exchange
Securities that are not freely tradeable as contemplated by Section


                                         C-5

<PAGE>



2(h)(iv) hereof; provided, in each case, that such Holder has notified the
Issuer within six months of the Exchange Offer as required by Section 2(h)(iv)
hereof.

                  (a) Initial Shelf Registration. The Issuer shall use its
         reasonable best efforts to prepare and file with the SEC a Registration
         Statement for an offering to be made on a continuous basis pursuant to
         Rule 415 covering all of the Registrable Securities (the "Initial Shelf
         Registration"). If the Issuer has not yet filed an Exchange Offer
         Registration Statement, the Issuer shall file with the SEC the Initial
         Shelf Registration on or prior to the Filing Date. Otherwise, the
         Issuer shall use its reasonable best efforts to file the Initial Shelf
         Registration within 20 days of the delivery of the Shelf Notice. The
         Initial Shelf Registration shall be on Form S-1 or another appropriate
         form permitting registration of such Registrable Securities for resale
         by such Holders in the manner or manners designated by them (including,
         without limitation, one or more underwritten offerings). The Issuer
         shall (i) not permit any securities other than the Registrable
         Securities to be included in any Shelf Registration, and (ii) use its
         reasonable best efforts to cause the Initial Shelf Registration to be
         declared effective under the Securities Act as promptly as practicable
         after the filing thereof and to keep the Initial Shelf Registration
         continuously effective under the Securities Act until the date that is
         24 months from the Effectiveness Date (subject to extension pursuant to
         the last paragraph of Section 5 hereof) (the "Effectiveness Period"),
         or such shorter period ending when (i) all Registrable Securities
         covered by the Initial Shelf Registration have been sold or (ii) a
         Subsequent Shelf Registration covering all of the Registrable
         Securities has been declared effective under the Securities Act.

                  (b) Subsequent Shelf Registrations. If any Shelf Registration
         ceases to be effective for any reason at any time during the
         Effectiveness Period (other than because of the sale of all of the
         Registrable Securities registered thereunder), the Issuer shall use its
         reasonable best efforts to obtain the prompt withdrawal of any order
         suspending the effectiveness thereof, and in any event shall within 30
         days of such cessation of effectiveness amend the Shelf Registration in
         a manner reasonably expected to obtain the withdrawal of the order
         suspending the effectiveness thereof, or file an additional "shelf"
         Registration Statement pursuant to Rule 415 covering all of the
         Registrable Securities (a "Subsequent Shelf Registration"). If a
         Subsequent Shelf Registration is filed, the Issuer shall use its
         reasonable best efforts to cause the Subsequent Shelf Registration to
         be declared effective as soon as practicable after such filing and to
         keep such Subsequent Shelf Registration continuously effective for a
         period equal to the number of days in the Effectiveness Period less the
         aggregate number of days during which the Initial Shelf Registration,
         and any Subsequent Shelf Registration, was previously effective.

         Section 4.  Liquidated Damages.

                  (a) The Issuer acknowledges and agrees that the Holders will
         suffer damages, and that it would not be feasible to ascertain the
         extent of such damages with precision, if the Issuer fails to fulfill
         its obligations hereunder. Accordingly, in the event of such failure,
         the Issuer agrees to pay liquidated damages to each Holder under the
         circumstances and to the extent set forth below:

                           (i) if neither the Exchange Offer Registration
                  Statement nor the Initial Shelf Registration has been filed
                  with the SEC on or prior to the Filing Date; or

                           (ii) if neither the Exchange Offer Registration
                  Statement nor the Initial Shelf Registration is declared
                  effective by the SEC on or prior to the Effectiveness Date; or

                           (iii) if the Issuer has not exchanged Exchange
                  Securities for all Notes validly tendered and not validly
                  withdrawn in accordance with the terms of the Exchange Offer


                                         C-6

<PAGE>


                  within 30 days after the date on which an Exchange Offer
                  Registration Statement is declared effective by the SEC; or

                           (iv) if a Shelf Registration is filed and declared
                  effective by the SEC but thereafter ceases to be effective
                  during the Effectiveness Period without subsequently being
                  succeeded by a Subsequent Shelf Registration filed and
                  declared effective within 30 days;

         (each of the foregoing a "Registration Default," and the date on which
         the Registration Default occurs being referred to herein as a
         "Registration Default Date").

                  Upon the occurrence of any Registration Default, the Issuer
         shall pay, or cause to be paid, in addition to amounts otherwise due
         under the Indenture and the Registrable Securities, as liquidated
         damages, and not as a penalty, to each Holder for each weekly period
         beginning on the Registration Default Date an amount equal to the
         Weekly Liquidated Damages Amount per $1,000 principal amount of
         Registrable Securities held by such Holder; provided, that such
         liquidated damages will, in each case, cease to accrue (subject to the
         occurrence of another Registration Default) on the date on which all
         Registration Defaults have been cured. A Registration Default under
         clause (i) above shall be cured on the date that either the Exchange
         Offer Registration Statement or the Initial Shelf Registration is filed
         with the SEC; a Registration Default under clause (ii) above shall be
         cured on the date that either the Exchange Offer Registration Statement
         or the Initial Shelf Registration is declared effective by the SEC; a
         Registration Default under clause (iii) above shall be cured on the
         earlier of the date (A) the Exchange Offer is consummated with respect
         to all Notes validly tendered and not validly withdrawn or (B) the
         Issuer delivers a Shelf Notice to the Holders; and a Registration
         Default under clause (iv) above shall be cured on the date on which the
         Subsequent Shelf Registration is declared effective.

                  (b) The Issuer shall notify the Trustee within five Business
         Days after each Registration Default Date. The Issuer shall pay the
         liquidated damages due on the Registrable Securities by either (i)
         depositing with the Trustee, in trust, for the benefit of the Holders
         thereof, by 12:00 noon, New York City time, on or before the applicable
         semi-annual interest payment date for the Registrable Securities,
         immediately available funds in sums sufficient to pay the liquidated
         damages then due or (ii) issuing PIK Notes in the amount of the
         liquidated damages due on the Registrable Securities. The liquidated
         damages amount due shall be payable on each interest payment date to
         the Holder entitled to receive the interest payment to be made on such
         date as set forth in the Indenture.

         Section 5. Registration Procedures. In connection with the registration
of any Securities pursuant to Section 2 or Section 3 hereof, the Issuer shall
effect such registrations to permit the sale of such Securities in accordance
with the intended method or methods of disposition thereof, and pursuant thereto
the Issuer shall:

                  (a) Prepare and file with the SEC, as soon as practicable
         after the Demand Date but in any event on or prior to the Filing Date,
         a Registration Statement or Registration Statements as prescribed by
         Section 2 or Section 3 hereof, and use its best efforts to cause each
         such Registration Statement to become effective and remain effective
         as provided herein; provided, that, if (i) such filing is pursuant to
         Section 3 hereof or (ii) a Prospectus contained in an Exchange Offer
         Registration Statement filed pursuant to Section 2 hereof is required
         to be delivered under the Securities Act by any Participating
         Broker-Dealer who seeks to sell Exchange Securities during the
         Applicable Period, before filing any Registration Statement or
         Prospectus or any amendments or supplements thereto, the Issuer shall,
         if requested, furnish to and afford the Holders of the Registrable
         Securities covered by such Registration Statement, their Special
         Counsel, each Participating Broker-Dealer, the managing underwriters,
         if any, and their counsel, a reasonable


                                         C-7

<PAGE>



         opportunity to review and make available for inspection by such Persons
         copies of all such documents (including copies of any documents to be
         incorporated by reference therein and all exhibits thereto) proposed to
         be filed, such financial and other information and books and records of
         the Issuer and its Subsidiaries, and use its reasonable best efforts to
         cause the officers, directors and employees of the Issuer and its
         Subsidiaries and counsel and independent certified public accountants
         of the the Issuer and its Subsidiaries, to respond to such inquiries,
         as shall be reasonably necessary, in the opinion of respective counsel
         to such Holders, Participating Broker- Dealer and underwriters, to
         conduct a reasonable investigation within the meaning of the Securities
         Act. The Issuer may require each Holder to agree to keep confidential
         any non-public information relating to the Issuer received by such
         Holder and not disclose such information (other than to an Affiliate or
         prospective purchaser who agrees to respect the confidentiality
         provisions of this Section 5(a)) until such information has been made
         generally available to the public unless the release of such
         information is required by law or necessary to respond to inquiries of
         regulatory authorities (including the National Association of Insurance
         Commissioners, or similar organizations or their successors). The
         Issuer shall not file any Registration Statement or Prospectus or any
         amendments or supplements thereto in respect of which the Holders must
         be afforded an opportunity to review prior to the filing of such
         document, if the Holders of a majority in aggregate principal amount of
         the Registrable Securities covered by such Registration Statement,
         their Special Counsel, any Participating Broker-Dealer or the managing
         underwriters, if any, or their counsel shall reasonably object.

                  (b) Provide an indenture trustee for the Registrable
         Securities or the Exchange Securities, as the case may be, and use its
         reasonable best efforts to cause the Indenture (or other indenture
         relating to the Registrable Securities) to be qualified under the TIA
         not later than the effective date of the first Registration Statement;
         and in connection therewith, to effect such changes to such indenture
         as may be required for such indenture to be so qualified in accordance
         with the terms of the TIA; and execute, and use its reasonable best
         efforts to cause such trustee to execute, all documents as may be
         required to effect such changes, and all other forms and documents
         required to be filed with the SEC to enable such indenture to be so
         qualified in a timely manner.

                  (c) Prepare and file with the SEC such amendments and
         post-effective amendments to the Registration Statement as may be
         necessary to keep such Registration Statement continuously effective
         for the time periods required hereby; cause the related Prospectus to
         be supplemented by any Prospectus supplement required by Applicable
         Law, and as so supplemented to be filed pursuant to Rule 424 (or any
         similar provisions then in force) under the Securities Act; and comply
         in all material respects with the provisions of the Securities Act and
         the Exchange Act applicable thereto with respect to the disposition of
         all securities covered by such Registration Statement, as so amended,
         or in such Prospectus, as so supplemented, in accordance with the
         intended methods of distribution set forth in such Registration
         Statement or Prospectus as so amended.

                  (d) Furnish to such selling Holders and Participating
         Broker-Dealers who so request (i) upon the Issuer's receipt, a copy of
         the order of the SEC declaring such Registration Statement
         and any post-effective amendment thereto effective, (ii) such
         reasonable number of copies of such Registration Statement and of each
         amendment and supplement thereto (in each case including any documents
         incorporated therein by reference and all exhibits), (iii) such
         reasonable number of copies of the Prospectus included in such
         Registration Statement (including each preliminary Prospectus), and
         such reasonable number of copies of the final Prospectus as filed by
         the Issuer pursuant to Rule 424(b) under the Securities Act, in
         conformity with the requirements of the Securities Act, and (iv) such
         other documents (including any amendments required to be filed pursuant
         to clause (c) of this Section 5), as any such Person may reasonably
         request. The Issuer hereby consents to the use of the Prospectus by
         each of the selling Holders of Registrable Securities


                                         C-8

<PAGE>



         or each such Participating Broker-Dealer, as the case may be, and the
         underwriters or agents, if any, and dealers (if any), in connection
         with the offering and sale of the Registrable Securities covered by,
         or the sale by Participating Broker-Dealers of the Exchange Securities
         pursuant to, such Prospectus and any amendment thereto.

                  (e) If (A) a Shelf Registration is filed pursuant to Section 3
         hereof or (B) a Prospectus contained in an Exchange Offer Registration
         Statement filed pursuant to Section 2 hereof is required to be
         delivered under the Securities Act by any Participating Broker-Dealer
         who seeks to sell Exchange Securities during the Applicable Period,
         notify the selling Holders of Registrable Securities, their Special
         Counsel, each Participating Broker-Dealer and the managing
         underwriters, if any, promptly (but in any event within two Business
         Days), and confirm such notice in writing, (i) when a Prospectus has
         been filed, and, with respect to a Registration Statement or any
         post-effective amendment, when the same has become effective under the
         Securities Act, (ii) of the issuance by the SEC of any stop order
         suspending the effectiveness of a Registration Statement or of any
         order preventing or suspending the use of any Prospectus or the
         initiation of any proceedings for that purpose, (iii) if, at any time
         when a Prospectus is required by the Securities Act to be delivered in
         connection with sales of the Registrable Securities, the
         representations and warranties of the Issuer contained in any agreement
         (including any underwriting agreement) contemplated by Section 5(n)
         below cease to be true and correct in any material respect, (iv) of the
         receipt by the Issuer of any notification with respect to the
         suspension of the qualification or exemption from qualification of a
         Registration Statement or any of the Registrable Securities or the
         Exchange Securities to be sold by any Participating Broker-Dealer for
         offer or sale in any jurisdiction, or the contemplation, initiation or
         threatening of any proceeding for such purpose, (v) of the happening of
         any event that makes any statement made in such Registration Statement
         or related Prospectus or any document incorporated or deemed to be
         incorporated therein by reference untrue in any material respect or
         that requires the making of any changes in such Registration Statement,
         Prospectus or documents so that it will not contain any untrue
         statement of a material fact or omit to state any material fact
         required to be stated therein or necessary to make the statements
         therein, in light of the circumstances under which they were made, not
         misleading, and (vi) of the Issuer's reasonable determination that a
         post-effective amendment to a Registration Statement would be
         appropriate.

                  (f) Use its reasonable best efforts to register or qualify,
         and, if applicable, to cooperate with the selling Holders of
         Registrable Securities, the underwriters, if any, and their respective
         counsel in connection with the registration or qualification (or
         exemption from such registration or qualification) of, Securities to be
         included in a Registration Statement for offer and sale under the
         securities or Blue Sky laws of such jurisdictions within the United
         States as any selling Holder, Participating Broker-Dealer or the
         managing underwriters reasonably request in writing; and, if Securities
         are offered other than through an Underwritten Offering, the Issuer
         shall cause its counsel to perform Blue Sky investigations and file
         registrations and qualifications required to be filed pursuant to this
         Section 5(f) at the expense of the Issuer; keep each such registration
         or qualification (or exemption therefrom) effective during the period
         such Registration Statement is required to be kept effective and do any
         and all other acts or things necessary or advisable to enable the
         disposition in such jurisdictions of the Securities covered by the
         applicable Registration Statement, provided, however, that the Issuer
         shall not be required to (i) qualify generally to do business in any
         jurisdiction where it is not then so qualified, (ii) to take action
         that would subject it to general service of process in any
         jurisdiction where it is not so subject or (iii) subject it to
         taxation in respect of doing business in any such jurisdiction where
         it is not then subject.

                  (g) Use its reasonable best efforts to prevent the issuance of
         any order suspending the effectiveness of a Registration Statement or
         of any order preventing or suspending the use of a


                                         C-9

<PAGE>



         Prospectus or suspending the qualification (or exemption from
         qualification) of any of the Securities for sale in any jurisdiction,
         and, if any such order is issued, to use its reasonable best efforts
         to obtain the withdrawal of any such order at the earliest possible
         time.

                  (h) If (A) a Shelf Registration is filed pursuant to Section 3
         hereof or (B) a Prospectus contained in an Exchange Offer Registration
         Statement filed pursuant to Section 2 hereof is required to be
         delivered under the Securities Act by any Participating Broker-Dealer
         who seeks to sell Exchange Securities during the Applicable Period, and
         if requested by the managing underwriters, if any, or the Holders of a
         majority in aggregate principal amount of the Registrable Securities,
         (i) promptly incorporate in a Prospectus or post-effective amendment
         such information as the managing underwriters, if any, or such Holders
         reasonably request to be included therein required to comply with any
         Applicable Law and (ii) make all required filings of such Prospectus or
         such post-effective amendment as soon as practicable after the Issuer
         has received notification of such matters required by Applicable Law to
         be incorporated in such Prospectus or post-effective amendment.

                  (i) If (A) a Shelf Registration is filed pursuant to Section 3
         hereof or (B) a Prospectus contained in an Exchange Offer Registration
         Statement filed pursuant to Section 2 hereof is required to be
         delivered under the Securities Act by any Participating Broker-Dealer
         who seeks to sell Exchange Securities during the Applicable Period,
         cooperate with the selling Holders and the managing underwriters, if
         any, to facilitate the timely preparation and delivery of certificates
         representing Registrable Securities to be sold, which certificates
         shall not bear any restrictive legends and shall be in a form eligible
         for deposit with The Depository Trust Company ("DTC"); and enable such
         Registrable Securities to be in such denominations and registered in
         such names as the managing underwriters, if any, or Holders may
         request.

                  (j) If (i) a Shelf Registration is filed pursuant to
         Section 3 hereof or (ii) a Prospectus contained in an Exchange Offer
         Registration Statement filed pursuant to Section 2 hereof is
         required to be delivered under the Securities Act by any
         Participating Broker-Dealer who seeks to sell Exchange Securities
         during the Applicable Period, upon the occurrence of any event
         contemplated by paragraph 6(e)(v) or 6(e)(vi) above, as promptly as
         practicable prepare a supplement or post-effective amendment to the
         Registration Statement or a supplement to the related Prospectus or
         any document incorporated or deemed to be incorporated therein by
         reference, or file any other required document so that, as
         thereafter delivered to the purchasers of the Registrable Securities
         being sold thereunder or to the purchasers of the Exchange
         Securities to whom such Prospectus will be delivered by a
         Participating Broker-Dealer, such Prospectus will not contain an
         untrue statement of a material fact or omit to state a material fact
         required to be stated therein or necessary to make the statements
         therein, in light of the circumstances under which they were made,
         not misleading.

                  (k) Use its reasonable best efforts to cause the Securities
         covered by a Registration Statement to be rated with the appropriate
         rating agencies, if appropriate, if so requested by the Holders of a
         majority in aggregate principal amount of Securities covered by such
         Registration Statement or the managing underwriters, if any.

                  (l) Prior to the effective date of the first Registration
         Statement relating to the Securities, (i) provide the applicable
         trustee with printed certificates for the Securities in a form eligible
         for deposit with DTC and (ii) provide a CUSIP number for each of the
         Securities.

                  (m) Use its reasonable best efforts to cause all Securities
         covered by such Registration Statement to be listed on each securities
         exchange, if any, on which similar debt securities issued by the Issuer
         are then listed.


                                         C-10

<PAGE>

                  (n) If a Shelf Registration is filed pursuant to Section 3
         hereof, enter into such agreements (including an underwriting agreement
         in form, scope and substance as is customary in underwritten offerings
         of debt securities similar to the Notes) and take all such other
         actions in connection therewith (including those reasonably requested
         by the managing underwriters, if any, or the Holders of a majority in
         aggregate principal amount of the Registrable Securities being sold) in
         order to expedite or facilitate the registration or the disposition of
         such Registrable Securities, and in such connection, regardless of
         whether an underwriting agreement is entered into and regardless of
         whether the registration is an Underwritten Registration, (i) make such
         representations and warranties to the Holders and the underwriters, if
         any, with respect to the business of the Issuer and its subsidiaries,
         and the Registration Statement, Prospectus and documents, if any,
         incorporated or deemed to be incorporated by reference therein, in each
         case, in form, substance and scope as are customarily made by issuers
         to underwriters in underwritten offerings of debt securities similar to
         the Notes, and confirm the same if and when reasonably requested; (ii)
         obtain opinions of counsel to the Issuer and updates thereof (which
         counsel and opinions (in form, scope and substance) shall be reasonably
         satisfactory to the managing underwriters, if any, and the Holders of a
         majority in aggregate principal amount of the Registrable Securities
         being sold), addressed to each selling Holder and each of the
         underwriters, if any, covering the matters customarily covered in
         opinions requested in underwritten offerings of debt securities similar
         to the Notes; (iii) obtain "cold comfort" letters and updates thereof
         (which letters and updates (in form, scope and substance) shall be
         reasonably satisfactory to the managing underwriters) from the
         independent certified public accountants of the Issuer (and, if
         necessary, any other independent certified public accountants of any
         subsidiary of the Issuer or of any business acquired by the Issuer for
         which financial statements and financial data are, or are required to
         be, included in the Registration Statement), addressed to each of the
         underwriters and each selling Holder, such letters to be in customary
         form and covering matters of the type customarily covered in "cold
         comfort" letters in connection with underwritten offerings of debt
         securities similar to the Notes, and such other matters as reasonably
         requested by underwriters; and (iv) deliver such documents and
         certificates as may be reasonably requested by the Holders of a
         majority in principal amount of the Registrable Securities being sold
         and the managing underwriters, if any, to evidence the continued
         validity of the representations and warranties of the Issuer and its
         subsidiaries made pursuant to clause (i) above and to evidence
         compliance with any conditions contained in the underwriting agreement
         or other similar agreement entered into by the Issuer.

                  (o) Comply with all applicable rules and regulations of the
         SEC and make generally available to its security holders earnings
         statements satisfying the provisions of Section 11(a) of the
         Securities Act and Rule 158 thereunder (or any similar rule
         promulgated under the Securities Act) no later than 45 days after the
         end of any 12-month period (or 90 days after the end of any 12-month
         period if such period is a fiscal year) (i) commencing on the first
         day of the fiscal quarter following each fiscal quarter in which
         Registrable Securities are sold to underwriters in a firm commitment
         or best efforts underwritten offering and (ii) if not sold to
         underwriters in such an offering, commencing on the first day of the
         first fiscal quarter of the Issuer after the effective date of a
         Registration Statement, which statements shall cover said 12-month
         periods.


                  (p) Upon consummation of an Exchange Offer, obtain an opinion
         of counsel to the Issuer (in form, scope and substance reasonably
         satisfactory to the Purchasers), addressed to all Holders participating
         in the Exchange Offer to the effect that (i) the Issuer has duly
         authorized, executed and delivered the Exchange Securities and the
         Indenture and (ii) the Exchange Securities and the Indenture constitute
         legal, valid and binding obligations of the Issuer, enforceable against
         the Issuer in accordance with their respective terms, except as such
         enforcement may be subject to (x) applicable bankruptcy, insolvency,
         reorganization, moratorium and similar laws affecting


                                         C-11

<PAGE>


         creditors' rights and remedies generally and (y) general principles of
         equity (regardless of whether such enforcement is sought in a
         proceeding in equity or at law).

                  (q) If an Exchange Offer is to be consummated, upon delivery
         of the Registrable Securities by such Holders to the Issuer (or to such
         other Person as directed by the Issuer) in exchange for the Exchange
         Securities, the Issuer shall mark, or caused to be marked, on such
         Registrable Securities that such Registrable Securities are being
         cancelled in exchange for the Exchange Securities; in no event shall
         such Registrable Securities be marked as paid or otherwise satisfied.

                  (r) Cooperate with each seller of Registrable Securities
         covered by any Registration Statement and each underwriter, if any,
         participating in the disposition of such Registrable Securities and
         their respective counsel in connection with any filings required to be
         made with the NASD.

                  (s) Use its reasonable best efforts to take all other steps
         necessary to effect the registration of the Registrable Securities
         covered by a Registration Statement contemplated hereby.

                           The Issuer may require each seller of Registrable
         Securities or Participating Broker-Dealer as to which any registration
         is being effected to furnish to the Issuer such information regarding
         such seller or Participating Broker-Dealer and the distribution of such
         Registrable Securities or Exchange Securities as the Issuer may, from
         time to time, reasonably request in writing. The Issuer may exclude
         from such registration the Registrable Securities of any seller or
         Exchange Securities of any Participating Broker-Dealer who unreasonably
         fails to furnish such information.

                           Each Holder and each Participating Broker-Dealer
         agrees by acquisition of such Registrable Securities or Exchange
         Securities of any Participating Broker-Dealer that, upon receipt of
         written notice from the Issuer of the happening of any event of the
         kind described in Section 5(e)(ii), 5(e)(iv), 5(e)(v) or 5(e)(vi)
         hereof, such Holder will forthwith discontinue disposition (in the
         jurisdictions specified in a notice of a 5(e)(iv) event, and elsewhere
         in a notice of a 5(e)(ii), 5(e)(v) or 5(e)(vi) event) of such
         Securities covered by such Registration Statement or Prospectus until
         such Holder's receipt of the copies of the supplemented or amended
         Prospectus contemplated by Section 5(j) hereof, or until it is advised
         in writing (the "Advice") by the Issuer that offers or sales in a
         particular jurisdiction may be resumed or that the use of the
         applicable Prospectus may be resumed, as the case may be, and has
         received copies of any amendments or supplements thereto. If the Issuer
         shall give such notice, each of the Effectiveness Period and the
         Applicable Period shall be extended by the number of days during such
         periods from and including the date of the giving of such notice to
         and including the date when each seller of such Securities covered by
         such Registration Statement shall have received (x) the copies of the
         supplemented or amended Prospectus contemplated by Section 5(j) hereof
         or (y) the Advice.

         Section 6.  Registration Expenses.

                  (a) All fees and expenses incident to the performance of or
         compliance with this Agreement by the Issuer shall be borne by the
         Issuer, regardless of whether the Exchange Offer or a Shelf
         Registration is filed or becomes effective, including, without
         limitation:

                           (i) all registration and filing fees (including,
                  without limitation, (A) fees with respect to filings required
                  to be made with the NASD and (B) fees and expenses of
                  compliance with state securities or Blue Sky laws (including,
                  without limitation, reasonable fees and disbursements of
                  counsel in connection with Blue Sky qualifications of the


                                         C-12

<PAGE>



                  Registrable Securities or Exchange Securities and
                  determination of the eligibility of the Registrable Securities
                  or Exchange Securities for investment under the laws of such
                  jurisdictions (x) where the Holders are located, in the case
                  of the Exchange Securities, or (y) as provided in Section 5(f)
                  hereof, in the case of Registrable Securities or Exchange
                  Securities to be sold by a Participating Broker-Dealer during
                  the Applicable Period);

                           (ii) printing expenses (including, without
                  limitation, expenses of printing certificates for Registrable
                  Securities or Exchange Securities in a form eligible for
                  deposit with DTC and of printing Prospectuses if the printing
                  of Prospectuses is requested by the managing underwriters, if
                  any, or, in respect of Registrable Securities or Exchange
                  Securities to be sold by a Participating Broker-Dealer during
                  the Applicable Period, by the Holders of a majority in
                  aggregate principal amount of the Registrable Securities
                  included in any Registration Statement or of such Exchange
                  Securities, as the case may be);

                           (iii) messenger, telephone, duplication, word
                  processing and delivery expenses incurred by the Issuer in the
                  performance of its obligations hereunder;

                           (iv) fees and disbursements of counsel for the
                  Issuer;

                           (v) fees and disbursements of all independent
                  certified public accountants referred to in Section 5(n)(iii)
                  hereof (including, without limitation, the expenses of any
                  special audit and "cold comfort" letters required by or
                  incident to such performance);

                           (vi) fees and expenses of any "qualified independent
                  underwriter" or other independent appraiser participating in
                  an offering pursuant to Rule 2720(c) of the NASD Conduct
                  Rules, but only where the need for such a "qualified
                  independent underwriter" arises due to a relationship with the
                  Issuer;

                           (vii) Securities Act liability insurance, if the
                  Issuer so desires such insurance;

                           (viii) fees and expenses of all other Persons
                  retained by the Issuer; internal expenses of the Issuer
                  (including, without limitation, all salaries and expenses of
                  officers and employees of the Issuer performing legal or
                  accounting duties); and the expense of any annual audit; and

                           (ix) rating agency fees and the fees and expenses
                  incurred in connection with the listing of the Securities to
                  be registered on any securities exchange.

                  (b) The Issuer shall reimburse the Holders for the reasonable
         fees and disbursements of not more than one counsel (in addition to
         appropriate local counsel) chosen by the Holders of a majority in
         aggregate principal amount of the Registrable Securities to be included
         in any Registration Statement and other reasonable and necessary
         out-of-pocket expenses of the Holders incurred in connection with the
         registration of the Registrable Securities. The Issuer shall pay all
         documentary, stamp, transfer or other transactional taxes attributable
         to the issuance or delivery of the Exchange Securities in exchange for
         the Notes.

         Section 7.  Indemnification.

                  (a) Indemnification by the Issuer. The Issuer shall, without
         limitation as to time, indemnify and hold harmless each Holder and each
         Participating Broker-Dealer, each Person who controls each such Holder
         (within the meaning of Section 15 of the Securities Act or Section
         20(a) of the Exchange Act) and the officers, directors, partners,
         employees, representatives and


                                         C-13

<PAGE>

         agents of each such Holder, Participating Broker-Dealer and
         controlling person, to the fullest extent lawful, from and against any
         and all Losses, as incurred, directly or indirectly caused by, related
         to, based upon, arising out of or in connection with any untrue or
         alleged untrue statement of a material fact contained in any
         Registration Statement, Prospectus or form of prospectus, or in any
         amendment or supplement thereto, or in any preliminary prospectus, or
         any omission or alleged omission to state therein a material fact
         required to be stated therein or necessary to make the statements
         therein, in the light of the circumstances under which they were made,
         not misleading, except insofar as such Losses are based upon
         information relating to such Holder or Participating Broker-Dealer and
         furnished in writing to the Issuer by such Holder or Participating
         Broker-Dealer expressly for use therein. The Issuer shall also
         indemnify underwriters, selling brokers, dealer managers and similar
         securities industry professionals participating in the distribution,
         their officers, directors, agents and employees and each Person who
         controls such Persons (within the meaning of Section 15 of the
         Securities Act or Section 20(a) of the Exchange Act) to the same
         extent as provided above with respect to the indemnification of the
         Holders or the Participating Broker-Dealer.

                  (b) Indemnification by Holder of Registrable Securities. In
         connection with any Registration Statement, Prospectus or form of
         prospectus, any amendment or supplement thereto, or any preliminary
         prospectus in which a Holder is participating, such Holder shall
         furnish to the Issuer in writing such information as the Issuer
         reasonably requests for use in connection with any Registration
         Statement, Prospectus or form of prospectus, any amendment or
         supplement thereto, or any preliminary prospectus and shall, without
         limitation as to time, indemnify and hold harmless the Issuer, its
         directors, officers, agents and employees, each Person, if any, who
         controls the Issuer (within the meaning of Section 15 of the Securities
         Act and Section 20(a) of the Exchange Act), and the directors,
         officers, agents or employees of such controlling persons, to the
         fullest extent lawful, from and against all Losses arising out of or
         based upon any untrue or alleged untrue statement of a material fact
         contained in any Registration Statement, Prospectus or form of
         prospectus or in any amendment or supplement thereto or in any
         preliminary prospectus, or any omission or alleged omission to state
         therein a material fact required to be stated therein or necessary to
         make the statements therein, in the light of the circumstances under
         which they were made, not misleading to the extent, but only to the
         extent, that such untrue statement or alleged untrue statement of a
         material fact or omission or alleged omission of a material fact is
         contained in or omitted from any information so furnished in writing by
         such Holder to the Issuer expressly for use therein. In no event shall
         the liability of any selling Holder be greater in amount than the
         dollar amount of the proceeds (net of payment of all expenses)
         received by such Holder upon the sale of the Registrable Securities
         giving rise to such indemnification obligation.

                  (c) Conduct of Indemnification Proceedings. If any action or
         proceeding (including a governmental investigation) (a "Proceeding")
         shall be brought or asserted against any Person entitled to indemnity
         hereunder (an "Indemnified Party"), such Indemnified Party shall
         promptly notify the party or parties from which such indemnity is
         sought (the "Indemnifying Parties") in writing; provided, that the
         failure to so notify the Indemnifying Parties shall not relieve the
         Indemnifying Parties from any obligation or liability except to the
         extent (but only to the extent) that it shall be finally determined by
         a court of competent jurisdiction (which determination is not subject
         to appeal) that the Indemnifying Parties have been prejudiced
         materially by such failure.

                           The Indemnifying Party shall have the right,
         exercisable by giving written notice to an Indemnified Party, within 20
         Business Days after receipt of written notice from such Indemnified
         Party of such Proceeding, to assume, at its expense, the defense of any
         such Proceeding, provided, that an Indemnified Party shall have the
         right to employ separate counsel in any such Proceeding and to
         participate in the defense thereof, but the fees and expenses of such
         counsel shall be at the expense of such Indemnified Party or parties
         unless: (1) the Indemnifying


                                         C-14

<PAGE>

          Party has agreed to pay such fees and expenses; or (2) the
          Indemnifying Party shall have failed promptly to assume the defense of
          such Proceeding or shall have failed to employ counsel reasonably
          satisfactory to such Indemnified Party; or (3) the named parties to
          any such Proceeding (including any impleaded parties) include both
          such Indemnified Party and the Indemnifying Party or any of its
          affiliates or controlling persons, and such Indemnified Party shall
          have been advised by counsel that there may be one or more defenses
          available to such Indemnified Party that are in addition to, or in
          conflict with, those defenses available to the Indemnifying Party or
          such affiliate or controlling person (in which case, if such
          Indemnified Party notifies the Indemnifying Parties in writing that it
          elects to employ separate counsel at the expense of the Indemnifying
          Parties, the Indemnifying Parties shall not have the right to assume
          the defense thereof and the reasonable fees and expenses of such
          counsel shall be at the expense of the Indemnifying Party; it being
          understood, however, that, the Indemnifying Party shall not, in
          connection with any one such Proceeding or separate but substantially
          similar or related Proceedings in the same jurisdiction, arising out
          of the same general allegations or circumstances, be liable for the
          fees and expenses of more than one separate firm of attorneys
          (together with appropriate local counsel) at any time for such
          Indemnified Party).

                           No Indemnifying Party shall be liable for any
         settlement of any such Proceeding effected without its written consent,
         but if settled with its written consent, or if there be a final
         judgment for the plaintiff in any such Proceeding, each Indemnifying
         Party jointly and severally agrees, subject to the exceptions and
         limitations set forth above, to indemnify and hold harmless each
         Indemnified Party from and against any and all Losses by reason of such
         settlement or judgment. The Indemnifying Party shall not consent to the
         entry of any judgment or enter into any settlement that does not
         include as an unconditional term thereof the giving by the claimant or
         plaintiff to each Indemnified Party of a release, in form and substance
         reasonably satisfactory to the Indemnified Party, from all liability in
         respect of such Proceeding for which such Indemnified Party would be
         entitled to indemnification hereunder (regardless of whether any
         Indemnified Party is a party thereto).

                  (d) Contribution. If the indemnification provided for in this
         Section 7 is unavailable to an Indemnified Party or is insufficient to
         hold such Indemnified Party harmless for any Losses in respect of which
         this Section 7 would otherwise apply by its terms (other than by reason
         of exceptions provided in this Section 7), then each applicable
         Indemnifying Party, in lieu of indemnifying such Indemnified Party,
         shall have a joint and several obligation to contribute to the amount
         paid or payable by such Indemnified Party as a result of such Losses,
         in such proportion as is appropriate to reflect the relative benefits
         received by the Indemnifying Party, on the one hand, and such
         Indemnified Party, on the other hand, from the offering of the Notes,
         or (ii) if the allocation provided by clause (i) above is not permitted
         by Applicable Law, in such proportion as is appropriate to reflect not
         only the relative benefits referred to in clause (i) above but also the
         relative fault of the Indemnifying Party, on the one hand, and such
         Indemnified Party, on the other hand, in connection with the actions,
         statements or omissions that resulted in such Losses as well as any
         other relevant equitable considerations. The relative fault of such
         Indemnifying Party, on the one hand, and Indemnified Party, on the
         other hand, shall be determined by reference to, among other things,
         whether any untrue or alleged untrue statement of a material fact or
         omission or alleged omission to state a material fact relates to
         information supplied by such Indemnifying Party or Indemnified Party,
         and the parties' relative intent, knowledge, access to information and
         opportunity to correct or prevent any such statement or omission. The
         amount paid or payable by an Indemnified Party as a result of any
         Losses shall be deemed to include any legal or other fees or expenses
         incurred by such party in connection with any Proceeding, to the extent
         such party would have been indemnified for such fees or expenses if the
         indemnification provided for in Section 7(a) or 7(b) hereof was
         available to such party.


                                         C-15

<PAGE>

                  The parties hereto agree that it would not be just and
         equitable if contribution pursuant to this Section 7(d) were determined
         by pro rata allocation or by any other method of allocation that does
         not take account of the equitable considerations referred to in the
         immediately preceding paragraph. Notwithstanding the provisions of this
         Section 7(d), an Indemnifying Party that is a selling Holder shall not
         be required to contribute, in the aggregate, any amount in excess of
         such Holder's Maximum Contribution Amount. A selling Holder's "Maximum
         Contribution Amount" shall equal the excess of (i) the aggregate
         proceeds received by such Holder pursuant to the sale of such
         Registrable Securities over (ii) the aggregate amount of damages that
         such Holder has otherwise been required to pay by reason of such untrue
         or alleged untrue statement or omission or alleged omission. No person
         guilty of fraudulent misrepresentation (within the meaning of Section
         11(f) of the Securities Act) shall be entitled to contribution from any
         Person who was not guilty of such fraudulent misrepresentation.

                  The indemnity and contribution agreements contained in this
Section 7 are in addition to any liability that the Indemnifying Parties may
have to the Indemnified Parties.

         Section 8. Rule 144 and Rule 144A. The Issuer covenants that it shall
(a) file the reports required to be filed by it (if so required) under the
Securities Act and the Exchange Act in a timely manner and, if at any time any
the Issuer is not required to file such reports, it will, upon the request of
any Holder, make publicly available other information necessary to permit sales
pursuant to Rule 144 and Rule 144A and (b) take such further action as any
Holder may reasonably request, all to the extent required from time to time to
enable such Holder to sell Registrable Securities without registration under the
Securities Act pursuant to the exemptions provided by Rule 144 and Rule 144A.
Upon the request of any Holder, the Issuer shall deliver to such Holder a
written statement as to whether it has complied with such information and
requirements.

         Section 9. Underwritten Registrations. If any of the Registrable
Securities covered by any Shelf Registration are to be sold in an Underwritten
Offering, the investment banker or investment bankers and manager or managers
that will manage the offering will be selected by the Holders of a majority in
aggregate principal amount of such Registrable Securities included in such
offering, subject to the consent of the Issuer (which shall not be withheld or
delayed unreasonably), and Holders participating in such offering shall be
responsible for all underwriting commission and discounts in connection
therewith. No Holder may participate in any Underwritten Registration hereunder
unless such Holder (a) agrees to sell such Holder's Registrable Securities on
the basis provided in any underwriting arrangements approved by the Persons
entitled hereunder to approve such arrangements and (b) completes and executes
all questionnaires, underwriting agreements and other documents reasonably
required under the terms of such underwriting arrangements.

         Section 10.  Miscellaneous.

                  (a) Remedies. In the event of a breach by the Issuer of any of
         its obligations under this Agreement, each Holder, in addition to being
         entitled to exercise all rights provided herein, in the Indenture or,
         in the case of the Purchasers, in the Securities Purchase Agreement, or
         granted by law, including recovery of damages, will be entitled to
         specific performance of its rights under this Agreement. The Issuer
         agrees that monetary damages would not be adequate compensation for any
         loss incurred by reason of a breach by it of any of the provisions of
         this Agreement and hereby further agrees that, in the event of any
         action for specific performance in respect of such breach, it shall
         waive the defense that a remedy at law would be adequate.

                  (b) No Inconsistent Agreements. The Issuer has not entered
         into, as of the date hereof, and shall not enter into, after the date
         of this Agreement, any agreement with respect to


                                         C-16

<PAGE>



         any of its securities that is inconsistent with the rights granted to
         the Holders in this Agreement or otherwise conflicts with the
         provisions hereof.

                  (c) Amendments and Waivers. The provisions of this Agreement,
         including the provisions of this sentence, may not be amended, modified
         or supplemented, and waivers or consents to departures from the
         provisions hereof may not be given, unless the Issuer has obtained the
         written consent of Holders of at least a majority of the then
         outstanding aggregate principal amount of Registrable Securities;
         provided, that Section 5(a) and Section 7 hereof shall not be amended,
         modified or supplemented, and waivers or consents to departures from
         this proviso may not be given, unless the Issuer has obtained the
         written consent of each Holder affected thereby. Notwithstanding the
         foregoing, a waiver or consent to depart from the provisions hereof
         with respect to a matter that relates exclusively to the rights of
         Holders whose securities are being sold pursuant to a Registration
         Statement and that does not directly or indirectly affect the rights of
         other Holders may be given by Holders of at least a majority in
         aggregate principal amount of the Registrable Securities being sold by
         such Holders pursuant to such Registration Statement, provided that the
         provisions of this sentence may not be amended, modified or
         supplemented except in accordance with the provisions of the
         immediately preceding sentence.

                  (d) Notices. All notices and other communications (including,
         without limitation, any notices or other communications to the Trustee)
         provided for or permitted hereunder shall be made in writing by
         hand-delivery, certified first-class mail, return receipt requested,
         next-day air courier or facsimile:

                           (i) if to a Holder, at the most current address given
                  by such Holder to the Issuer in accordance with the provisions
                  of this Section 10(d), which address initially is, with
                  respect to each Holder, the address of such Holder maintained
                  by the Registrar under the Indenture, with a copy to Skadden,
                  Arps, Slate, Meagher & Flom LLP, 300 South Grand Avenue, Los
                  Angeles, California 90071, telecopy number (213) 687-5600,
                  Attention: Rod A. Guerra, Esq.; and

                           (ii) if to the Issuer, to DIMAC Holdings, 5775
                  Peachtree Dunwoody Road, Suite C-150, Atlanta, Georgia 30342,
                  Telecopy No. (404) 705-9929, Attention: Chief Financial
                  Officer, with a copy to McCown De Leeuw & Co., 65 E. 55th
                  Street, New York, New York 10022, Telecopy No. (212) 355-6283,
                  Attention: David King, with a copy to White & Case LLP, 1155
                  Avenue of the Americas, New York, New York 10036, Telecopy No.
                  (212) 354-8113, Attention: Frank L. Schiff, Esq.

         and thereafter at such other address, notice of which is given in
         accordance with the provisions of this Section 10(d).

                  All such notices and communications shall be deemed to have
         been duly given: when delivered by hand, if personally delivered; five
         Business Days after being deposited in the mail, postage prepaid, if
         mailed; one Business Day after being timely delivered to a next-day air
         courier; and when receipt is acknowledged by the addressee, if
         telecopied. Copies of all such notices, demands or other communications
         shall be concurrently delivered by the Person giving the same to the
         Trustee under the Indenture at the address specified in such Indenture.

                  (e) Successors and Assigns. This Agreement shall inure to the
         benefit of and be binding upon the successors and assigns of each of
         the parties, including, without limitation and without the need for an
         express assignment, subsequent Holders.


                                         C-17

<PAGE>


                  (f) Counterparts. This Agreement may be executed in any number
         of counterparts and by the parties hereto in separate counterparts,
         each of which when so executed shall be deemed to be an original and
         all of which taken together shall constitute one and the same
         agreement.

                  (g) Headings. The headings in this Agreement are for
         convenience of reference only and shall not limit or otherwise affect
         the meaning hereof.

                  (h) Governing Law; Submission to Jurisdiction; etc. THIS
         AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE
         LAWS OF THE STATE OF NEW YORK, WITHOUT REGARD TO PRINCIPLES OF
         CONFLICTS OF LAW EXCEPT SECTION 5-1401 OF THE NEW YORK GENERAL
         OBLIGATIONS LAW. THE ISSUER HEREBY IRREVOCABLY SUBMITS TO THE
         JURISDICTION OF ANY NEW YORK STATE COURT SITTING IN THE BOROUGH OF
         MANHATTAN IN THE CITY OF NEW YORK OR ANY FEDERAL COURT SITTING IN THE
         BOROUGH OF MANHATTAN IN THE CITY OF NEW YORK IN RESPECT OF ANY SUIT,
         ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT, AND
         IRREVOCABLY ACCEPTS FOR ITSELF AND IN RESPECT OF ITS PROPERTY,
         GENERALLY AND UNCONDITIONALLY, JURISDICTION OF THE AFORESAID COURTS.
         THE ISSUER IRREVOCABLY WAIVES, TO THE FULLEST EXTENT IT MAY EFFECTIVELY
         DO SO UNDER APPLICABLE LAW, TRIAL BY JURY AND ANY OBJECTION THAT IT MAY
         NOW OR HEREAFTER HAVE TO THE LAYING OF THE VENUE OF ANY SUCH SUIT,
         ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT AND ANY CLAIM THAT ANY
         SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS BEEN
         BROUGHT IN AN INCONVENIENT FORUM. THE ISSUER IRREVOCABLY CONSENTS, TO
         THE FULLEST EXTENT IT MAY EFFECTIVELY DO SO UNDER APPLICABLE LAW, TO
         THE SERVICE OF PROCESS OF ANY OF THE AFOREMENTIONED COURTS IN ANY SUCH
         ACTION OR PROCEEDING BY THE MAILING OF COPIES THEREOF BY REGISTERED OR
         CERTIFIED MAIL, POSTAGE PREPAID, TO THE ISSUER AT ITS ADDRESS SET FORTH
         HEREIN, SUCH SERVICE TO BECOME EFFECTIVE 30 DAYS AFTER SUCH MAILING.
         NOTHING HEREIN SHALL AFFECT THE RIGHT OF ANY HOLDER TO SERVE PROCESS
         IN ANY OTHER MANNER PERMITTED BY LAW OR TO COMMENCE LEGAL PROCEEDINGS
         OR OTHERWISE PROCEED AGAINST THE ISSUER IN ANY OTHER JURISDICTION.

                  (i) Severability. If any term, provision, covenant or
         restriction of this Agreement is held by a court of competent
         jurisdiction to be invalid, illegal, void or unenforceable, the
         remainder of the terms, provisions, covenants and restrictions set
         forth herein shall remain in full force and effect and shall in no way
         be affected, impaired or invalidated, and the parties hereto shall use
         their best efforts to find and employ an alternative means to achieve
         the same or substantially the same result as that contemplated by such
         term, provision, covenant or restriction. It is hereby stipulated and
         declared to be the intention of the parties that they would have
         executed the remaining terms, provisions, covenants and restrictions
         without including any of such that may be hereafter declared invalid,
         illegal, void or unenforceable.

                  (j) Entire Agreement. This Agreement is intended by the
         parties as a final expression of their agreement, and is intended to be
         a complete and exclusive statement of the agreement and understanding
         of the parties hereto in respect of the subject matter contained
         herein. There are no restrictions, promises, warranties or
         undertakings, other than those set forth or referred to herein, with
         respect to the registration rights granted by the Issuer in respect of
         securities sold pursuant to the Securities Purchase Agreement. This
         Agreement supersedes all prior agreements and understandings between
         the parties with respect to such subject matter.


                                         C-18

<PAGE>



                  (k) Attorneys' Fees. In any Proceeding brought to enforce any
         provision of this Agreement, or where any provision hereof is validly
         asserted as a defense, the prevailing party, as determined by the
         courts, shall be entitled to recover reasonable attorneys' fees in
         addition to its costs and expenses and any other available remedy.

                  (l) Securities Held by the Issuer or its Affiliates. Whenever
         the consent or approval of Holders of a specified percentage of
         Registrable Securities is required hereunder, Registrable Securities
         held by the Issuer or its affiliates (as such term is defined in Rule
         405 under the Securities Act) (other than Holders deemed to be such
         affiliates solely by reason of their holdings of such Registrable
         Securities) shall not be counted in determining whether such consent or
         approval was given by the holders of such required percentage.

                            (Signature Page Follows)


                                         C-19

<PAGE>



                  IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the date first written above.


                                Very truly yours,


                                DIMAC HOLDINGS, INC.


                                By:
                                    --------------------------
                                Name:
                                     -------------------------
                                Title:
                                      ------------------------


                                         C-20

<PAGE>


Accepted and Agreed to:

TCW/CRESCENT MEZZANINE PARTNERS, L.P.
TCW/CRESCENT MEZZANINE TRUST
TCW/CRESCENT MEZZANINE INVESTMENT PARTNERS, L.P.

By:      TCW/CRESCENT MEZZANINE, L.L.C.,
          its general partner or managing owner


By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------


By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------


TCW LEVERAGED INCOME TRUST, L.P.

By:      TCW ADVISORS (BERMUDA), LIMITED,
         as General Partner


By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------

By:      TCW INVESTMENT MANAGEMENT
         COMPANY, as Investment Advisor

By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------


TCW SHARED OPPORTUNITY FUND II, L.P.

By:      TCW INVESTMENT MANAGEMENT
         COMPANY, its investment advisor


By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------


By:
   --------------------------------
Name:
      -----------------------------
Title:
      -----------------------------


                                         C-21

<PAGE>


                                                                         Annex D

================================================================================


                    AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                            Dated as of October 22, 1998

                                    By and Among

                                 THE MDC ENTITIES,

                               DIMAC HOLDINGS, INC.,

                            THE MANAGEMENT STOCKHOLDERS

                                        and

                          THE NON-MANAGEMENT STOCKHOLDERS


================================================================================
<PAGE>

TABLE OF CONTENTS
                                                                            PAGE

ARTICLE I

     CERTAIN DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . . . . .   1
     Section 1.1  CERTAIN DEFINITIONS. . . . . . . . . . . . . . . . . . . .   1

ARTICLE II

     TRANSFER OF SHARES. . . . . . . . . . . . . . . . . . . . . . . . . . .   3
     Section 2.1  RESTRICTIONS . . . . . . . . . . . . . . . . . . . . . . .   3
     Section 2.2  PERMITTED TRANSFERS. . . . . . . . . . . . . . . . . . . .   5
     Section 2.3  SALES BY MDC SUBJECT TO TAG-ALONG RIGHTS . . . . . . . . .   6
     Section 2.4  GRANT TO MDC OF BRING-ALONG RIGHTS . . . . . . . . . . . .   8
     Section 2.5  CALL UPON TERMINATION OF MANAGEMENT STOCKHOLDER'S EMPLOYMENT 9
     Section 2.6  REGISTRATION RIGHTS AND RELATED MATTERS. . . . . . . . . .  11

ARTICLE III

     BOARD OF DIRECTORS OF THE COMPANY . . . . . . . . . . . . . . . . . . .  15
     Section 3.1  BOARD OF DIRECTORS . . . . . . . . . . . . . . . . . . . .  15

ARTICLE IV

     REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDERS. . . . . . . . . . .  15
     Section 4.1  REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDERS . . . .  15

ARTICLE V

     MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
     Section 5.1  ENTIRE AGREEMENT . . . . . . . . . . . . . . . . . . . . .  17
     Section 5.2  CAPTIONS . . . . . . . . . . . . . . . . . . . . . . . . .  17
     Section 5.3  COUNTERPARTS . . . . . . . . . . . . . . . . . . . . . . .  17
     Section 5.4  NOTICES. . . . . . . . . . . . . . . . . . . . . . . . . .  17
     Section 5.5  SUCCESSORS AND ASSIGNS . . . . . . . . . . . . . . . . . .  18
     Section 5.6  GOVERNING LAW. . . . . . . . . . . . . . . . . . . . . . .  18
     Section 5.7  SUBMISSION TO JURISDICTION . . . . . . . . . . . . . . . .  18
     Section 5.8  BENEFITS ONLY TO PARTIES . . . . . . . . . . . . . . . . .  19
     Section 5.9  TERMINATION. . . . . . . . . . . . . . . . . . . . . . . .  19
     Section 5.10  PUBLICITY . . . . . . . . . . . . . . . . . . . . . . . .  19
     Section 5.11  CONFIDENTIALITY . . . . . . . . . . . . . . . . . . . . .  20


                                         (i)
<PAGE>


                     AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

     AMENDED AND RESTATED STOCKHOLDERS AGREEMENT (this "AGREEMENT"), dated as of
October 22, 1998, by and among DIMAC Holdings, Inc., a Delaware corporation (the
"COMPANY"), McCown De Leeuw & Co. IV, L.P., a California limited partnership,
Delta Fund LLC, a California limited liability company, and McCown De Leeuw  &
Co. IV Associates, L.P., a California limited partnership (each individually, an
"MDC ENTITY", collectively the "MDC ENTITIES" and collectively with their
Related Persons (as defined below), "MDC"), the individuals listed on Schedule A
attached hereto under the heading "MANAGEMENT STOCKHOLDERS" (each individually,
a "MANAGEMENT STOCKHOLDER" and, collectively, the "MANAGEMENT STOCKHOLDERS," it
being understood that any other member of the management of the Company or its
Subsidiaries who becomes a stockholder of the Company through the receipt of
Call Shares (as defined below) shall be a Management Stockholder and each of the
Persons listed on Schedule A hereto under the heading "NON-MANAGEMENT
STOCKHOLDERS" (each, individually a "NON-MANAGEMENT STOCKHOLDER" and,
collectively, the "NON-MANAGEMENT STOCKHOLDERS") (each of the Management
Stockholders, MDC and the Non-Management Stockholders is hereinafter referred to
as a "STOCKHOLDER," it being understood and agreed that any holder of Common
Stock of the Company (including through the exercise of any option or warrant)
during the term of this Agreement shall become a party to this Agreement and
shall be referred to within the term "STOCKHOLDER").

                                 W I T N E S S E T H:
                                 - - - - - - - - - -

     WHEREAS, MDC, the Management Stockholders and the Non-Management
Stockholders own shares of voting and non-voting common stock, $0.001 par value,
of the Company (the "COMMON STOCK"); and

     WHEREAS, the Stockholders each desire to grant to the others certain rights
in connection with the shares of Common Stock now or hereafter owned by them
(collectively, with any shares of Common Stock hereafter issued by the Company
during the term of this Agreement, including pursuant to the exercise of
warrants, the "SHARES") as set forth herein.

     NOW, THEREFORE, in consideration of the mutual covenants herein set forth
and other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties hereto hereby agree as follows:

                                      ARTICLE I

                                 CERTAIN DEFINITIONS

     Section 1.1  CERTAIN DEFINITIONS.  For purposes of this Agreement, the
following terms shall have the following meanings:


                                         D-1

<PAGE>

     (a)  "AFFILIATE" shall mean, with respect to any Person, (i) any other
Person directly or indirectly controlling or controlled by or under direct or
indirect common control with such specified Person, (ii) directly or indirectly
through one or more intermediaries beneficially owning or holding 10% or more of
the combined voting power of the total Voting Securities of such referenced
Person or (iii) of which 10% or more of the combined voting power of the total
Voting Securities directly or indirectly through one or more intermediaries is
beneficially owned or held by such referenced Person or a Subsidiary of such
referenced Person.  For all purposes of this Agreement, MDC and its Affiliates
shall be considered an Affiliate of the Company.  For purposes of this
definition, "CONTROL" (including, with correlative meanings, the terms
"controlling," "controlled by" and "under common control with"), as used with
respect to any Person, shall mean the possession, directly or indirectly, of the
power to direct or cause the direction of the management or policies of such
Person, whether through the ownership of Voting Securities, by agreement or
otherwise; and the terms "affiliated," "controlling" and "controlled" have
meanings correlative to the foregoing.  Notwithstanding the foregoing, for
purposes of this Agreement, none of the TCW Entities nor the Michigan Fund shall
be considered Affiliates of the Company or any of its Subsidiaries.

     (b)  "BUSINESS DAY" shall mean any day except a Saturday, a Sunday or other
day on which commercial banks are required or authorized to close in New York,
New York.

     (c)  "CALL SHARES" shall mean shares of the Common Stock received upon the
exercise of class A options granted to employees of the Company (or the
Company's Subsidiaries) pursuant to the Management Equity Incentive Plan.

     (d)  "GRANT DATE" shall mean (i) with respect to any Vested Stock Option,
the date upon which such Vested Stock Option was granted to the Management
Stockholder and (ii) with respect to any Call Share, the date upon which the
Vested Stock Option in respect of such Call Share was granted to the Management
Stockholder.

     (e)  "IPO" shall mean an initial public offering of the Common Stock.

     (f)  "MANAGEMENT EQUITY INCENTIVE PLAN" shall mean the Company's 1998 Stock
Option Plan or like stock incentive plan as amended from time to time.

     (g)  "NON-MDC STOCKHOLDERS" shall mean all Stockholders other than MDC.

     (h)  "PERSON" shall mean and include an individual, a partnership, a joint
venture, a corporation, a limited liability company, a trust, an unincorporated
organization or a government or agency or political subdivision thereof.

     (i)  "PURCHASERS" has the meaning given to such term in the Securities
Purchase Agreement dated as of October 22, 1998 by and among the Company, DIMAC
Corporation, a Delaware corporation, and the purchasers listed on the signature
pages thereto.


                                         D-2

<PAGE>

     (j)  "RELATED PERSONS" shall mean with respect to any MDC Entity, any
partnership with the same controlling general partner as such MDC Entity and any
of the partners of such MDC Entity or the general partner of such MDC Entity
which receive Shares upon a distribution to any such partners by any such MDC
Entity.

     (k)  "SECURITIES ACT" means the Securities Act of 1933, as amended from
time to time, or any similar Federal statute, and the rules and regulations of
the Securities and Exchange Commission promulgated thereunder, all as the same
shall be in effect at the time.

     (l)  "SUBSIDIARY" shall mean, with respect to any Person, any corporation,
association or other business entity of which more than 50% of the total voting
power of shares of capital stock or other equity interests entitled (without
regard to the occurrence of any contingency) to vote in the election of
directors or other managing authority thereof is at the time owned or
controlled, directly or indirectly, by such Person and its Subsidiaries.

     (m)  "TCW ENTITIES" means Trust Company of the West and its Affiliates and
any of the Purchasers and their Affiliates and any Person to whom any shares of
Common Stock or Warrants that were held by any of the Purchasers may be
transferred in accordance with the terms of the Stockholders Agreement.

     (n)  "TRANSACTION VALUE" means the sum of (a) the cash purchase price
(including any installment payments), (b) the value of any equity securities
issued by the purchaser in connection with such transaction, (c) the face value
of any promissory note or other debt instrument issued by the purchaser in
connection with such transaction and (d) the amount of any liabilities assumed
by the purchaser in connection with such transaction (other than ordinary course
of business trade payables).

     (o)  "VESTED STOCK OPTIONS" shall mean vested class A stock options for the
Common Stock granted to certain key employees of the Company (or the Company's
Subsidiaries) pursuant to the Management Equity Incentive Plan.

     (p)  "VOTING SECURITIES" means any class of equity interests of a Person
pursuant to which the holders thereof have, at the time of determination, the
general voting power under ordinary circumstances to vote for the election of
directors, managers, trustees or general partners of such Person (regardless of
whether at the time any other class or classes will have or might have voting
power by reason of the happening of any contingency).


                                         D-3

<PAGE>

                                      ARTICLE II

                                  TRANSFER OF SHARES

     Section 2.1  RESTRICTIONS.  (a)  No Stockholder shall sell, assign, pledge,
or in any manner, transfer any of the Shares or any right or interest therein,
to any Person (each such action, a "TRANSFER") except as permitted by this
Agreement.

     (b)  From and after the date hereof, all share certificates representing
Shares held by any of the Stockholders shall bear a legend which shall state as
follows:

     The shares represented by this certificate are subject to certain
     restrictions against transfer set forth in an Amended and Restated
     Stockholders Agreement dated as of October 22, 1998, as may be amended from
     time to time.  A copy of such Stockholders Agreement has been filed in the
     registered office of the Company in the State of Delaware, where the same
     may be inspected daily during business hours.

     (c)  In addition to the legend required by Section 2.1(b) above, all share
certificates representing Shares held by any of the Stockholders shall bear a
legend which shall state as follows:

     The shares represented by this certificate have not been registered under
     the Securities Act of 1933, as amended (the "Securities Act"), and such
     shares may not be offered, sold, pledged or otherwise transferred except
     (1) pursuant to an exemption from, or in a transaction not subject to, the
     registration requirements under the Securities Act or (2) pursuant to an
     effective registration statement under the Securities Act, in each case in
     accordance with any applicable securities laws of any State of the United
     States.

     (d)  In addition to the legends required by Sections 2.1(b) and (c) above,
all share certificates representing Call Shares shall bear a legend which shall
state as follows:

     The shares represented by this certificate are also subject to the
     Management Call as described in Section 2.5 of the Stockholders Agreement
     referred to above.

Any Call Shares transferred by a Management Stockholder in a Permitted Transfer
described in Section 2.2(a)(i) or (ii) shall remain Call Shares of the
transferee and certificates representing such shares shall bear the legend
required by this Section 2.1(d).  Any Call Shares transferred by a Management
Stockholder in a Permitted Transfer described in any other clause of Section 2.2
shall not remain Call Shares of the transferee and certificates representing
such shares shall not bear the legend required by this Section 2.1(d).

     (e)  Promptly upon execution and delivery of this Agreement, each
Stockholder shall deliver to the Secretary of the Company all certificates then
held by such


                                         D-4

<PAGE>

Stockholder representing Shares which do not have such legends affixed thereto
as are required by Section 2.1 above.  The Company shall cause such legends to
be affixed promptly to each of such certificates and such certificates to be
returned promptly to the registered holder thereof.  The Company agrees that it
will not cause or permit the Transfer of any Shares to be made on its books
unless the Transfer is permitted by this Agreement and has been made in
accordance with the terms hereof.

     (f)  No Transfer of Shares permitted or not otherwise prohibited by the
terms and conditions of this Agreement shall be valid unless the transferee
thereof enters into a written agreement, in form and substance reasonably
satisfactory to the Company, to the effect that said assignee agrees to be bound
by all of the terms and conditions set forth in this Agreement, including those
regarding Shares and the purchase options with respect thereto; PROVIDED,
HOWEVER, that the conditions set forth in this Section 2.1 shall not apply to
any sale of Shares pursuant to an effective registration statement under the
Securities Act or, provided such sale is not to an Affiliate of the selling
Stockholder, pursuant to Rule 144 promulgated under the Securities Act.

     Section 2.2  PERMITTED TRANSFERS.  (a)  Notwithstanding anything to the
contrary contained herein, a Stockholder may at any time effect any of the
following Transfers (each a "PERMITTED TRANSFER" and each transferee, a
"PERMITTED TRANSFEREE"):

          (i)    A Stockholder's Transfer of any or all Shares owned by such
     Stockholder following such Stockholder's death by will or intestacy to such
     Stockholder's legal representative, heir or legatee.

          (ii)   A Stockholder's Transfer of any or all Shares owned by such
     Stockholder as a gift or gifts during such Stockholder's lifetime to such
     Stockholder's spouse, children, step-children, grandchildren, parents or a
     trust or other legal entity for the benefit of any Stockholder or any of
     the foregoing.

          (iii)  With respect to the MDC Entities, a Transfer of any or all
     Shares owned by them to any of their Related Persons.

          (iv)   A Transfer by a Stockholder which is made pursuant to Section
     2.3 hereof.

          (v)    A Transfer by a Stockholder which is made pursuant to Section
     2.4, 2.5 or 2.6 hereof.

          (vi)   A Transfer by a Stockholder to the Company.

          (vii)  A Transfer by MDC to any Person on or before October 31, 1998;
     PROVIDED that after giving effect to such Transfer, MDC owns at least 60%
     of the issued and outstanding Common Stock.

          (viii) Following an IPO, a Transfer by a Stockholder holding Call
     Shares as follows:  (a) during the period from the date of the IPO until
     the first anniversary thereof a number


                                         D-5

<PAGE>

     of Call Shares equal to one-third (33.33%) of the aggregate number of Call
     Shares and Vested Stock Options held by such Stockholder at the date of the
     IPO and (b) during the period from the date of the IPO until the second
     anniversary of the IPO, a number of Call Shares equal to two-thirds
     (66.67%) of the aggregate number of Call Shares and Vested Stock Options
     held by such Stockholder at the date of the IPO.

          (ix)   The transfer by the State Treasurer of the State of Michigan,
     Custodian of the Michigan Public School Employees' Retirement System; State
     Employees' Retirement System; Michigan State Police Retirement System; and
     Michigan Judges Retirement System (the "MICHIGAN FUND") to any successor or
     additional trustee or custodian of the assets of the Michigan Fund as may
     be appointed, and qualified under the applicable laws of the State of
     Michigan.

          (x)    With respect to any Stockholder which is an entity, a Transfer
     of any or all Shares owned by it to any of its Affiliates so long as such
     Affiliate is an entity.

          (xi)   A Transfer by the TCW Entities to any Person of any Shares
     issued to such TCW Entities pursuant to the exercise of warrants.

     (b)  In any such Transfer referred to above in Section 2.2(a) (other than
events in which this Agreement shall terminate in accordance with the provisions
of Section 5.9 hereof), the Permitted Transferee shall receive and hold such
Shares subject to the provisions of this Agreement as if such Permitted
Transferee were an original signatory hereto and shall be deemed to be a party
to this Agreement.

     Section 2.3  SALES BY MDC SUBJECT TO TAG-ALONG RIGHTS.  (a)  In the event
that MDC proposes to effect a Transfer (other than a Permitted Transfer
described in Section 2.2(a) (iii), (v) or (vii) above) of any of the Common
Stock owned by it (the "MDC STOCK"), then MDC shall promptly give written notice
(the "MDC NOTICE") to the Company and the other Stockholders at least twenty
days prior to the closing of such Transfer.  The MDC Notice shall be accompanied
by a copy of any agreement or term sheet relating to the Transfer (if available)
and describe in reasonable detail the proposed Transfer including, without
limitation, the name of, and the number of shares of MDC Stock to be purchased
by, the transferee, the purchase price of each share of MDC Stock to be sold,
any additional consideration, the terms and conditions of payment offered by the
transferee, any other significant terms of such sale and the date such proposed
sale is expected to be consummated (the "TAG-ALONG SALE DATE"), the aggregate
number of Shares of Common Stock held of record by MDC as of the close of
business on the day immediately preceding the date of the MDC Notice, the
Participant's (as defined below) pro-rata portion (as defined below) and
confirmation that the transferee has been informed of the "Tag-Along Rights"
provided for herein and has agreed to purchase shares from any Participant in
accordance with the terms hereof, it being understood that if such proposed
Transfer by MDC is in (i) an IPO or (ii) a public offering pursuant to a
registration statement filed under Section 2.6, the subsequent provisions of
this Section 2.3 shall not apply.


                                         D-6

<PAGE>

     (b)  Each Stockholder shall have the right, exercisable upon irrevocable
written notice to MDC (the "TAG-ALONG NOTICE") no less than ten days prior to
the proposed Transfer, to participate in such sale of MDC Stock on the same
terms and conditions as set forth in the MDC Notice, including, without
limitation, the making of all representations, warranties, indemnifications
(including participating in any escrow arrangements) and similar agreements on a
ratable basis (based upon the number of Shares participating in such Transfer)
which obligations will be limited to the net proceeds received by such
Stockholder in such sale, and to sell all or any portion of the number of the
Shares owned by it as determined in accordance with the calculation set forth
below.  Each Stockholder other than MDC electing to participate in the sale
described in the MDC Notice (each a "PARTICIPANT") shall indicate in its
Tag-Along Notice to MDC the maximum number of its Shares it desires to sell in
such sale (which number may be in excess of the number of shares set forth in
the MDC Notice). Each such Participant shall be entitled to sell a "PRO RATA
PORTION" (as such term is hereinafter defined) of such maximum number.  To the
extent one or more of the Stockholders exercise such right of participation in
accordance with the terms and conditions set forth in this Section 2.3, the
number of shares of MDC Stock that MDC may sell in the transaction shall be
correspondingly reduced.  For purposes of this Section 2.3, "PRO RATA PORTION"
shall mean for each Participant a fraction the numerator of which is the number
of Shares of MDC Stock proposed to be sold in the MDC Notice and the denominator
of which is the sum of (A) the total number of Shares owned by MDC immediately
prior to the sale proposed in the MDC Notice and (B) the total number of Shares
desired to be sold by all of the Participants electing to participate in the
sale (including any Shares that may be issued pursuant to any warrant or other
right).  Not later than five days prior to the date scheduled for such sale, MDC
shall provide notice to each Participant of the "PRO RATA PORTION" of Shares to
be sold by such Participant in such sale.

     (c)  The Tag-Along Notice given by any Participant shall constitute such
Participant's irrevocable agreement to sell the Shares specified in the
Tag-Along Notice on the terms and conditions applicable to the proposed
Transfer; PROVIDED, HOWEVER, that in the event that there is any material change
in the material terms and conditions of such proposed Transfer applicable to the
Participant (including, but not limited to, any decrease in the purchase price
that occurs other than pursuant to an adjustment mechanism set forth in the
agreement relating to the proposed Transfer) after such Participant gives its
Tag-Along Notice, then, notwithstanding anything herein to the contrary, the
Participant shall have the right to withdraw from participation in the proposed
Transfer with respect to all of its Shares affected thereby.  If the transferee
does not consummate the purchase of all of the Shares requested to be included
in the proposed Transfer by any Participant on the same terms and conditions
applicable to MDC (except as otherwise provided herein), then MDC shall not
consummate the proposed Transfer of any of its shares of Common Stock to such
transferee, unless the shares of MDC and the Participants are reduced or limited
PRO RATA in proportion to the respective number of shares of Common Stock
actually sold in any such proposed Transfer and all other terms and conditions
of the proposed Transfer are the same for MDC and the Participant, subject to
the provisos set forth in Section 2.4(b).

     (d)  If a Tag-Along Notice from any Participant is not received by MDC
prior to the ten day period specified above, MDC shall have the right to
consummate the proposed


                                         D-7

<PAGE>

Transfer without the participation of such Participant, but only on terms and
conditions which are no more favorable in any material respect to MDC (and in
any event, at no greater a purchase price, except as the purchase price may be
adjusted pursuant to the agreement regarding the relevant sale or other
disposition) than as stated in the MDC Notice and only if such proposed Transfer
occurs on a date within ninety (90) days of the Tag-Along Sale Date.  If such
proposed Transfer does not occur within such ninety (90) day period, the shares
of Common Stock that were to be subject to such proposed Transfer thereafter
shall continue to be subject to all of the restrictions contained in this
Agreement.

     (e)  Any Participant shall effect its participation in the sale by
delivering on the date scheduled for such sale to MDC for delivery to the
prospective transferee one or more certificates, in proper form for transfer,
which represent the number of Shares which such Participant is entitled to sell
in accordance with this Section 2.3.  Such certificate or certificates that any
Participant delivers to MDC shall be delivered on such date to such transferee
in consummation of the sale of the Shares pursuant to the terms and conditions
specified in the MDC Notice, and MDC shall concurrently therewith remit to each
such Participant that portion of the sale proceeds to which such Participant is
entitled by reason of its participation in such sale.  MDC's sale of Shares in
any sale proposed in an MDC Notice shall be effected on substantially the terms
and conditions set forth in such MDC Notice.

     (f)  The exercise or non-exercise of the rights of the Stockholders
hereunder to participate in one or more sales of Shares made by MDC shall not
adversely affect their rights to participate in subsequent sales of Shares
subject to this Section 2.3.

     (g)  In no event shall MDC receive special consideration or a control
premium in connection with any sale contemplated by this Section 2.3; PROVIDED,
HOWEVER, that it is understood that MDC shall be entitled to receive a
reasonable transaction fee, not to exceed 2% of Transaction Value, payable upon
the closing of any sale contemplated by this Section 2.3 if MDC provides
services in connection with such sale that would customarily be provided by a
third party financial advisor.

     Section 2.4  GRANT TO MDC OF BRING-ALONG RIGHTS.  (a)  Each time the
stockholders of the Company meet, or act by written consent in lieu of meeting,
for the purpose of approving a "Sale of the Business" (as such term is
hereinafter defined), each Stockholder agrees to vote all of its Shares, and to
sell all of its Shares, as directed by MDC.  In order to effect the foregoing
covenant, each Stockholder (other than the Michigan Fund and the TCW Entities)
hereby grants to MDC with respect to all of such Stockholder's Shares an
irrevocable proxy (which is deemed to be coupled with an interest) for the term
of this Agreement with respect to any stockholder vote or action by written
consent to effect the Sale of the Business.  As used herein, "SALE OF THE
BUSINESS" shall mean any transaction or series of transactions (whether
structured as a stock sale, merger, consolidation, reorganization, asset sale or
otherwise) negotiated on an arm's-length basis, which results in the sale or
transfer of all or substantially all of the assets or all of the shares of
capital stock of the Company to an unaffiliated bona fide third party in which
all consideration payable to holders of the Common Stock is distributed pro rata
pursuant to share ownership.


                                         D-8

<PAGE>

     (b)  In furtherance of its covenants in Section 2.4(a), each Stockholder
hereby agrees to cooperate fully with MDC and the purchaser in any such Sale of
the Business and, to execute and deliver all documents (including purchase
agreements) and instruments as MDC and the purchaser request to effect such Sale
of the Business, including, without limitation, the making of all
representations, warranties and indemnifications (including participating in any
escrow arrangements) and similar arrangements on a ratable basis (based upon the
number of Shares owned by the Stockholders as if all such Shares and options or
warrants to purchase Shares were converted into Common Stock) which obligations
will be limited to the net proceeds received by such Stockholder in such Sale of
the Business, but excluding employment agreements and covenants not to compete
(the determination of whether or not to enter into any such agreements being in
the sole and absolute discretion of each Stockholder).  MDC agrees that upon
such Sale of the Business each Stockholder will receive its PRO RATA share of
the consideration (including consideration for non-competes, consulting
agreements or similar arrangements) paid by the purchaser determined on the
basis of such Stockholder's Share ownership.

     (c)  Prior to any Sale of the Business, if MDC elects to exercise the
rights afforded under this Section 2.4, MDC shall provide the Stockholders with
written notice (the "DRAG-ALONG NOTICE") not less than ten days prior to the
proposed date of the Sale of the Business.  The Drag-Along Notice shall set
forth: (i) the name and address of the third party; (ii) the proposed amount and
form of consideration to be paid per share and the terms and conditions of
payment offered by the third party; (iii) the aggregate number of Shares held of
record by MDC as of the date of the Drag-Along Notice; (iv) the proposed date of
the Sale of the Business; and (v) confirmation that the proposed third party has
agreed to purchase each Stockholder's Shares in accordance with the terms
hereof.

     (d)  Each Stockholder shall effect its participation in the Sale of the
Business by delivering to MDC on the date of the Sale of the Business for
delivery to the third party one or more certificates, in proper form for
transfer, which represent the number of Shares which such Stockholder is
required to sell in accordance with this Section 2.4.  Such certificate or
certificates that any Stockholder delivers to MDC shall be delivered on such
date to such third party in consummation of the Sale of the Business pursuant to
the terms and conditions specified in the Drag Along Notice, and MDC shall
concurrently therewith remit to each Stockholder that portion of the sale
proceeds to which such Stockholder is entitled by reason of its participation in
such Sale of the Business.

     (e)  In no event shall MDC receive special consideration or a control
premium in connection with a sale contemplated by this Section 2.4; PROVIDED,
HOWEVER, that it is understood that MDC shall be entitled to receive a
reasonable transaction fee, not to exceed 2% of Transaction Value, payable upon
the closing of any such sale contemplated by this Section 2.4 if MDC provides
services in connection with such sale that would customarily be provided by a
third party financial advisor.

     Section 2.5  CALL UPON TERMINATION OF MANAGEMENT STOCKHOLDER'S EMPLOYMENT.
(a)  If a Management Stockholder's active employment with the Company (and/or,
if applicable, its


                                         D-9

<PAGE>

Subsidiaries) is voluntarily or involuntarily terminated for any reason
whatsoever (including, without limitation, termination by the Company and/or its
Subsidiaries with or without cause) at any time on or before the date which is
five years from the Grant Date of any Vested Stock Options or Call Shares, the
Company shall, on the terms and conditions of this Section 2.5, have the right
(the "MANAGEMENT CALL"), at the option of the Company, to purchase, at the Call
Share Repurchase Price or Vested Option Repurchase Price (each as defined
below), as the case may be, determined in accordance with Section 2.5(b) hereof,
all, or any portion, of such Call Shares and/or such Vested Stock Options then
held by such Management Stockholder (including, if applicable, such Shares held
by any Permitted Transferee of such Management Stockholder).  Notwithstanding
the foregoing, the Company shall not have such option if (i) the termination of
employment results from the death or permanent disability of the Management
Stockholder or (ii) the termination of employment results from the retirement of
the Management Stockholder from the Company or any of its Subsidiaries at age 65
or over; PROVIDED that, in the case of any such termination resulting from
permanent disability or retirement, the Management Stockholder enters into an
agreement, in form and substance satisfactory to the Company, within 15 days of
the date of such termination, not to compete, directly or indirectly, with the
Company and/or any of its Subsidiaries for a period of five (5) years from the
date of such termination in any geographic area where the Company and/or its
Subsidiaries then or during such five-year period conducts business.

     The Company shall have a period of 60 days from the date of such
termination in which to give notice in writing to the Management Stockholder of
the exercise of such option.  The closing of the purchase shall take place at
the principal office of the Company on the tenth business day after the giving
of notice of the exercise of the option to purchase.  The Call Share Repurchase
Price or the Vested Option Repurchase Price, as the case may be, shall be paid
by delivery to the Management Stockholder holding the Call Shares or Vested
Stock Options (including, if applicable, such Shares held by any Permitted
Transferee of such Management Stockholder) of a check or checks in the
appropriate amount payable to the order of such Management Stockholder or
Permitted Transferee, as the case may be, against delivery of certificates or
other instruments representing the Call Shares or Vested Stock Options, as the
case may be, so purchased, appropriately endorsed by such Management Stockholder
or Permitted Transferee, as the case may be, or his duly authorized
representative.  For purposes of this Agreement, a Management Stockholder shall
be deemed to have a "permanent disability" when the Board of Directors of the
Company shall, in good faith, so determine.  In connection with such closing,
such Management Stockholder (including, if applicable, such Shares held by any
Permitted Transferee of such Management Stockholder) shall warrant to the
Company good and marketable title to the purchased Call Shares or Vested Stock
Options, as the case may be, free and clear of all claims, liens, charges,
encumbrances and security interests of any nature whatsoever except those under
this Agreement.

     (b)  The offering price for each Call Share (the "CALL SHARE REPURCHASE
PRICE") shall be as follows:


                                         D-10

<PAGE>


      DATE OF NOTICE OF EXERCISE                           REPURCHASE PRICE

Grant Date through and including the first              105% multiplied by the
anniversary of the Grant Date                           exercise price of such
                                                             Call Share

From the first anniversary of the Grant                (105%)2 multiplied by the
Date through and including the second                    exercise price of such
anniversary of the Grant Date                                Call Share

From the second anniversary of the Grant               (105%)3 multiplied by the
Date through and including the third                     exercise price of such
anniversary of the Grant Date                                Call Share

From the third anniversary of the Grant                (105%)4 multiplied by the
Date through and including the fourth                    exercise price of such
anniversary of the Grant Date                                Call Share

From the fourth anniversary of the Grant               (105%)5 multiplied by the
Date through and including the fifth                     exercise price of such
anniversary of the Grant Date                                Call Share

     The offering price for each Vested Stock Option (the "VESTED OPTION
REPURCHASE PRICE") shall be an amount equal to the Call Share Repurchase Price
determined pursuant to this Section 2.5(b) as if such Vested Stock Option was
exercised immediately prior to the giving of notice by the Company of the
exercise of the option to purchase LESS the exercise price of such Vested Stock
Option.

     Section 2.6  REGISTRATION RIGHTS AND RELATED MATTERS.  (a)  If the Company
intends (other than in connection with an IPO) to register Shares on Form S-1,
Form S-2 or Form S-3 or any corresponding form applicable at the time under the
Securities Act as then in effect (or any similar statute then in effect), the
Company will give written notice to each Stockholder of its intention to do so,
at least 15 days prior to the time of the filing of any registration statement
or qualification papers, and at the written request of any Stockholder given
within 10 days after receipt of any such notice (which request shall specify the
number of Shares intended to be sold or disposed of by such Stockholder and
shall describe the nature of any proposed sale or other disposition thereof
which may include a distribution over a reasonable period of time), the Company
will use its reasonable best efforts to cause such Shares to be registered or
qualified to the extent required (in the opinion of the Company's counsel) to
permit the sale or other disposition thereof (in accordance with the methods
described by such Stockholder) (such right of each Stockholder to participate in
the proposed offering, a "PIGGY-BACK RIGHT").  The number of Shares that any
Stockholder intends to sell shall be subject to underwriters' cutbacks resulting
from the underwriters' conclusion that the inclusion of all of the Shares
requested to be included in the proposed offering would materially adversely
affect the distribution of Shares in such offering or the market price of Common
Stock if such Common Stock is publicly traded.  Such underwriters' cutbacks
shall be made on a pro rata basis by multiplying the number of Shares


                                         D-11

<PAGE>

that each Stockholder desires to sell in the proposed offering by a fraction the
numerator of which shall be the number of Stockholders' Shares that the
underwriters deem appropriate to sell in the proposed offering and the
denominator of which shall be the total number of Shares that all of the
Stockholders initially desire to sell in the proposed offering.

     (b)  Notwithstanding any other provisions hereof, the Company shall ensure
that (i) any registration statement relating to a Stockholder's exercise of its
piggy-back rights complies in all material respects with the Securities Act and
(ii) any such registration statement does  not, when it becomes effective,
contain an untrue statement or omission.

     (c)  All out-of-pocket expenses, disbursements and fees in connection with
any action to be taken under this Section 2.6 shall be borne by the Company,
including the reasonable fees and expenses of one counsel for all participating
Stockholders, provided that the foregoing expenses shall in no event include the
underwriters' discount in connection with an offering.

     (d)  In the event of any registration under the provisions of this Section
2.6, the Company, to the extent permitted by law, will indemnify any Stockholder
participating in such registration, its respective officers and directors, if
any, and each Person, if any, who controls such Stockholder within the meaning
of either Section 15 of the Securities Act or Section 20 of the Exchange Act,
against all losses, claims, damages and liabilities caused by any untrue
statement of a material fact contained in the registration statement or
prospectus (and as amended or supplemented if the Company shall have furnished
any amendments or supplements thereto), or caused by any omission to state
therein a material fact required to be stated therein or necessary to make the
statements therein not misleading and will reimburse such Stockholder, its
officers and directors and any Person, if any, who controls such Stockholder
within the meaning of Section 15 of the Securities Act or Section 20 of the
Exchange Act, against any legal or other expenses reasonably incurred by such
Stockholder, officer, director or Person in connection with investigating or
defending any such losses, claims, damages and liabilities, except insofar as
such losses, claims, damages or liabilities are caused by any untrue statement
or omission contained in information furnished in writing to the Company by such
Stockholder participating in such registration or by underwriters expressly for
use therein.  The obligation of the Company under this Section 2.6 to register
securities for any of the Stockholders shall be subject to the condition that
each such Stockholder and the underwriters involved in the offering shall
furnish to the Company in writing such information as shall be reasonably
requested by the Company for use in connection with the preparation of any such
registration statement or prospectus and, to the extent permitted by law, shall
indemnify the Company, its directors and officers, any other underwriter, the
other Stockholders participating in such registration and each Person, if any,
who controls the Company, any other underwriter or such other Stockholders,
within the meaning of Section 15 of the Securities Act or Section 20 of the
Exchange Act, against all losses, claims, damages and liabilities caused by any
untrue statement or omission contained in information so furnished in writing to
the Company by such Stockholder or such underwriter expressly for use therein;
provided that the liability of any such Stockholder for such losses, claims,
damages and liabilities shall not exceed the net proceeds received by such
Stockholder in any such offering.


                                         D-12

<PAGE>

     (e)  In case any action, claim or proceeding shall be brought against any
Person entitled to indemnification hereunder, such indemnified party shall
promptly notify each indemnifying party in writing, and such indemnifying party
shall assume the defense thereof, including the employment of counsel reasonably
satisfactory to such indemnified party and payment of all fees and expenses
incurred in connection with the defense thereof.  The failure to so notify such
indemnifying party shall  not affect any obligation it may have to any
indemnified party under this Agreement or otherwise except to the extent that
(as finally determined by a court of competent jurisdiction (which determination
is not subject to review or appeal)) such failure materially and adversely
prejudiced such indemnifying party.  Each indemnified party shall have the right
to employ separate counsel in such action, claim or proceeding and participate
in the defense thereof, but the fees and expenses of such counsel shall be at
the expense of each indemnified party unless (i) such indemnifying party has
agreed to pay such expenses; (ii) such indemnifying party has failed promptly to
assume the defense and employ counsel reasonably satisfactory to such
indemnified party, or (iii) the named parties to any such action, claim or
proceeding (including any impleaded parties) include both such indemnified party
and such indemnifying party or an affiliate or controlling person of such
indemnifying party, and such indemnified party shall have been advised in
writing by counsel that either (x) there may be one or more legal defenses
available to it which are different from or in addition to those available to
such indemnifying party or such affiliate or controlling person or (y) a
conflict of interest may exist if such counsel represents such indemnified party
and such indemnifying party or its affiliate or controlling person; PROVIDED,
HOWEVER, that such indemnifying party shall not, in connection with any one such
action or proceeding or separate but substantially similar or related actions or
proceedings in the same jurisdiction arising out of the same general allegations
or circumstances, be responsible hereunder for the fees and expenses of more
than one separate firm of attorneys (in addition to any local counsel), which
counsel shall be designated by such indemnified party.

     No indemnified party shall be liable for any settlement effected without
its written consent.  Each indemnifying party agrees, jointly and severally,
that it will not, without the indemnified party's prior written consent, consent
to entry of any judgment or settle or compromise any pending or threatened
claim, action or proceeding in respect of which indemnification or contribution
may be sought hereunder unless the foregoing contains an unconditional release,
in form and substance reasonably satisfactory to the indemnified parties, of the
indemnified parties from all liability and obligation arising therefrom.

     (f)  The indemnifying party's liability to any such indemnified party
hereunder shall not be extinguished solely because any other indemnified party
is not entitled to indemnify hereunder.

     (g)  The indemnification provided for under this Agreement will remain in
full force and effect regardless of any investigation made by or on behalf of
the indemnified party or any officer, director or controlling Person of such
indemnified party, and will survive the transfer of securities.


                                         D-13

<PAGE>

     (h)  If the indemnification provided for in this Section 2.6 from the
indemnifying party is unavailable, or insufficient to hold harmless, to any
indemnified party hereunder in respect of any losses, claims, damages or
liabilities referred to herein, then the indemnifying party, in lieu of
indemnifying such indemnified party, shall contribute to the amount paid or
payable by such indemnified party as a result of such losses, claims, damages or
liabilities in such proportion as is appropriate to reflect the relative fault
of the indemnifying party and indemnified parties in connection with the actions
which resulted in such losses, claims, damages or liabilities, as well as any
other relevant equitable considerations.  The relative fault of such
indemnifying party and indemnified parties shall be determined by reference to,
among other things, whether any action in question, including any untrue or
alleged untrue statement of a material fact or omission or alleged omission to
state a material fact, has been made by, or relates to information supplied by,
such indemnifying party or indemnified parties, and the parties' relative
intent, knowledge, access to information and opportunity to correct or prevent
such action.  The amount paid or payable by a party under this Section 2.6 as a
result of the losses, claims, damages and liabilities referred to above shall be
deemed to include any legal or other fees or expenses reasonably incurred by
such party in connection with any investigation or legal or administrative
action or proceeding.  The parties hereto agree that it would not be just and
equitable if contribution pursuant to this Section 2.6(d) were determined by pro
rata allocation or by any other method of allocation which does not take account
of the equitable considerations referred to herein.  Notwithstanding the
provisions of this subsection (h), a Stockholder shall not be required to
contribute any amount in excess of the amount by which (i) the amount (net of
payment of all expenses) at which the securities that were sold by such
Stockholder and distributed to the public were offered to the public exceeds
(ii) the amount of any damages which such Stockholder has otherwise been
required to pay by reason of such untrue statement or omission.

     No Person guilty of fraudulent misrepresentation (within the meaning of
Section 11(f) of the Securities Act) shall be entitled to contribution from any
Person who was not guilty of such fraudulent misrepresentation.

     The indemnity and contribution agreements contained in this Section 2.6 are
in addition to any liability that the indemnifying parties may have to the
indemnified parties.

     (i)  As expeditiously as possible after the effectiveness of any
registration statement pursuant to this Section 2.6 and prior to such date as
shall be certified to the Company as the date upon which the Transfer
contemplated by such registration statement will be effected by any
participating Stockholder, the Company will deliver in exchange for certificates
representing Shares so registered bearing the legends set forth in Section 2.1,
certificates therefor not bearing such legends as shall be required to effect
such Transfer.  In the event that the proposed Transfer is not made as
contemplated by any such participating Stockholder, by acceptance thereof such
Stockholder shall be deemed to have agreed that it will deliver such
certificates not bearing such legends to the Company in exchange for new
certificates bearing the legends set forth in Section 2.1 if the Company shall
request and the Company agrees that it will make such exchange.


                                         D-14

<PAGE>

     (j)  The registration rights provided in this Section 2.6 shall terminate
after an IPO as to any Stockholder which can immediately sell all of its Shares
in a single sale pursuant to Rule 144 under the Securities Act.

     (k)  Each of the Stockholders agrees that in connection with any public
offering, such Stockholder will not, without the prior written consent of the
Company, directly or indirectly, offer to sell, sell, contract to sell
(including, without limitation, any short sale), grant any option for the sale
of, acquire any option to dispose of, or otherwise dispose of any Shares for a
period of 180 days following the date of the consummation of such public
offering.

     (l)  So long as the Company shall not have registered any of its securities
pursuant to Section 12 of the Securities Exchange Act of 1934 (the "EXCHANGE
ACT") or filed a registration statement pursuant to the requirements of the
Securities Act, the Company shall, at any time and from time to time, upon the
request of any holder of Shares and upon the request of any Person designated by
such holder as a prospective purchaser of any Shares, furnish in writing to such
holder or such prospective purchaser, as the case may be, a statement as of a
date not earlier than 12 months prior to the date of such request of the nature
of the business of the Company and the products and services it offers and
copies of  the most recent balance sheet and profit and loss and retained
earnings statements of the Company, together with similar financial statements
for such part of the two preceding fiscal years as the Company shall have been
in operation, all such financial statements to be audited to the extent audited
statements are reasonably available, and all other information required by Rule
144A under the Securities Act; PROVIDED THAT, in any event the most recent
financial statements so furnished shall include a balance sheet as of a date
less than 16 months prior to the date of such request, statements of profit and
loss and retained earnings for the 12 months preceding the date of such balance
sheet, and, if such balance sheet is not as of a date less than 6 months prior
to the date of such request, additional statements of profit and loss and
retained earnings for the period from the date of such balance sheet to a date
less than 6 months prior to the date of such request.  If the Company shall have
registered any of its securities pursuant to the requirements of Section 12 of
the Exchange Act or filed a registration statement pursuant to the requirements
of the Securities Act, the Company shall timely file the reports required to be
filed by it under the Securities Act and the Exchange Act (including but not
limited to the reports under Sections 13 and 15(d) of the Exchange Act referred
to in subparagraph (c) of Rule 144 adopted by the Commission under the
Securities Act) and the rules and regulations adopted by the Commission
thereunder (or, if the Company is not required to file such reports, it will,
upon the request of any holder of Shares, make publicly available other
information) and will take such further action as any holder of Shares may
reasonably request, all to the extent required from time to time to enable such
holder to sell Shares without registration under the Securities Act within the
limitation of the exemptions provided by (a) Rule 144 and Rule 144A under the
Securities Act, as such Rules may be amended from time to time, or (b) any
similar rule or regulation hereafter adopted by the Commission.  Upon the
request of any holder of Shares, the Company will deliver to such holder a
written statement as to whether it has complied with the requirements of this
Section 2.6(h).


                                         D-15

<PAGE>

                                     ARTICLE III

                          BOARD OF DIRECTORS OF THE COMPANY

     Section 3.1  BOARD OF DIRECTORS.  (a)  As long as MDC controls the voting
power (through proxy or otherwise) of at least 50% of the Voting Stock, each
Stockholder agrees to vote all of the Shares held by such Stockholder so as to
elect and maintain a Board, a majority of which members consist of persons
designated by MDC and initially the board should be composed of the following:
David D. De Leeuw, Martin R. Lewis and James L. Wu.

     (b)  As long as MDC controls the voting power (through proxy or otherwise)
of at least 50% of the Voting Stock, in the event that any director designated
by MDC for any reason ceases to serve as a director during his term of office,
the resulting vacancy on the Board shall be filled by a director designated by
MDC.

                                      ARTICLE IV

                  REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDERS

     Section 4.1  REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDERS.  (a)  Each
Stockholder represents and warrants, severally and not jointly, that:  (i) such
Stockholder is acquiring, or has acquired, the shares of Common Stock for
investment for such Stockholder's own account and not with a view to, or for the
resale in connection with, the distribution or other disposition thereof; (ii)
such Stockholder will not, during the term of this Agreement, directly or
indirectly, offer, transfer, sell, assign, pledge, hypothecate or otherwise
dispose of any shares of Common Stock except in accordance with this Agreement;
(iii) such Stockholder (A) has either (1) preexisting personal or business
relationships with the Company, or any of its respective officers, directors or
any of its respective Affiliates or (2) such knowledge and experience in
financial and business matters such that such Stockholder is capable of
evaluating the merits and risks relating to the purchase of shares of Common
Stock under this Agreement, or such Stockholder has been advised by a
representative possessing such knowledge and experience who is unaffiliated with
or who is not compensated, directly or indirectly, by the Company or any of its
Affiliates, or (B) is a Trust, the beneficiary of which is a Person meeting the
requirements of (1) and/or (2) of clause (iii)(A) above; (iv) such Stockholder
has been given an opportunity which such Stockholder deems adequate to obtain
information and documents relating to the Company and to ask questions of and
receive answers from representatives of the Company concerning such
Stockholder's investment in the Common Stock of the Company; (v) such
Stockholder's financial condition is such that such Stockholder can afford to
bear the economic risk of holding the Common Stock for an indefinite period of
time; such Stockholder has adequate means of providing for such Stockholder's
current needs and contingencies and has no need for such Stockholder's
investment in the Common Stock to be liquid; and (vi) such Stockholder can
afford to suffer a complete loss of such Stockholder's investment in the Common
Stock.

     (b)  Each Stockholder further acknowledges that such Stockholder has been
advised by the Company that:  (i) the offer and sale of the Common Stock has not
been registered


                                         D-16

<PAGE>

under the Securities Act, but is intended to be exempt from registration
pursuant to Section 4(2) of the Securities Act and the rules promulgated
thereunder by the Securities and Exchange Commission, and that the Shares cannot
be sold, pledged, assigned or otherwise disposed of unless the same is
subsequently registered under the Securities Act or an exemption from such
registration is available; (ii) it is anticipated that there will not be any
public market for the Shares in the foreseeable future; (iii) a restrictive
legend in the form set forth in Section 2.1 shall be placed on the certificates
representing the Shares; and (iv) a notation shall be made in the appropriate
records of the Company indicating that the Shares are subject to restrictions on
transfer and if the Company should at some time in the future engage the
services of a stock transfer agent, appropriate stop transfer restrictions will
be issued to such transfer agent with respect to the Shares.

     (c)  Each Stockholder further represents and warrants that (i) such
Stockholder has full right, power and authority to execute, deliver and perform
this Agreement; (ii) all actions necessary or required to be taken by or on the
part of such Stockholder to execute, deliver and perform this Agreement and to
consummate the transactions contemplated by this Agreement have been duly
authorized and approved by all necessary or required action of such Stockholder
and have been validly taken; and (iii) this Agreement has been duly executed and
delivered by such Stockholder and is a valid and binding agreement of such
Stockholder enforceable in accordance with its terms, except to the extent that
its enforceability may be subject to applicable bankruptcy, reorganization,
insolvency, moratorium and similar laws affecting the enforcement of creditors'
rights generally and by general principles of equity.

                                      ARTICLE V

                                    MISCELLANEOUS

     Section 5.1  ENTIRE AGREEMENT.  This Agreement contains the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersedes all prior arrangements or understandings (whether written or
oral) with respect thereto.

     Section 5.2  CAPTIONS.  The Article and Section captions used herein are
for reference purposes only and shall not in any way affect the meaning or
interpretation of this Agreement.

     Section 5.3  COUNTERPARTS.  For the convenience of the parties, any number
of counterparts of this Agreement may be executed by the parties hereto and each
such executed counterpart shall be deemed to be an original instrument.

     Section 5.4  NOTICES.  All notices, consents, requests, instructions,
approvals and other communications provided for herein and all legal process in
regard hereto shall be validly given, made or served, if in writing and
delivered by personal delivery, overnight courier, telecopier or registered or
certified mail, return-receipt requested and postage prepaid addressed as
follows:


                                         D-17

<PAGE>

     If to the Company, to:

          DIMAC Holdings, Inc.
          c/o McCown De Leeuw & Co., Inc.
          65 East 55th Street
          36th Floor
          New York, New York  10022
          Attention:  David De Leeuw
          Tel.:    (212) 355-5500
          Fax:     (212) 355-6283

     with copies to:

          White & Case LLP
          1155 Avenue of the Americas
          New York, New York  10036
          Attention:  Frank L. Schiff, Esq.
          Tel.:  (212) 819-8752
          Fax:   (212) 354-8113

     If to the MDC Entities, to:

          McCown De Leeuw & Co., Inc.
          65 East 55th Street
          36th Floor
          New York, New York  10022
          Attention:  David De Leeuw
          Tel.:  (212) 355-5500
          Fax:  (212) 355-6283

     if to any of the Non-Management or Management Stockholders, to the
     addresses set forth opposite each of their names on Schedule A attached
     hereto,

or to such other address as any such party hereto may, from time to time,
designate in writing to all other parties hereto, and any such communication
shall be deemed to be given, made or served as of the date so delivered or, in
the case of any communication delivered by mail, as of the date so received.

     Section 5.5  SUCCESSORS AND ASSIGNS.  This Agreement shall be binding upon
and inure to the benefit of the Company, the Stockholders and their respective
heirs, devisees, legal representatives, successors, permitted assigns and other
permitted transferees.  The rights of a Stockholder under this Agreement may not
be assigned or otherwise conveyed by any Stockholder except in connection with a
Transfer of Shares which is in compliance with this Agreement; PROVIDED,
HOWEVER, the rights of MDC under Sections 2.3, 2.4 and 3.1 are not assignable
other than as a result of a Permitted Transfer described in Section 2.2(a)(iii).


                                         D-18

<PAGE>

     Section 5.6  GOVERNING LAW.  THIS AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED AND ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK,
WITHOUT REGARD TO SUCH STATE'S CHOICE OF LAW PROVISIONS.

     Section 5.7  SUBMISSION TO JURISDICTION.  (a)  Each of the parties hereto
(other than the Michigan Fund) hereby irrevocably acknowledges and consents that
any legal action or proceeding brought with respect to any of the obligations
arising under or relating to this Agreement may be brought in the courts of the
State of New York or in the United States District Court for the Southern
District of New York, as the party bringing such action or proceeding may elect,
and each of the parties hereto (other than the Michigan Fund) hereby irrevocably
submits to and accepts with regard to any such action or proceeding, for itself
and in respect of its property, generally and unconditionally, the jurisdiction
of the aforesaid courts.  Subject to Section 5.7(b), the foregoing shall not
limit the rights of any party to serve process in any other manner permitted by
law.  The foregoing consents to jurisdiction shall not constitute general
consents to service of process in the State of New York for any purpose except
as provided above and shall not be deemed to confer rights on any Person other
than the respective parties to this Agreement.

     (b)  Each of the parties hereto (other than the Michigan Fund) hereby
waives any right it may have under the laws of any jurisdiction to commence by
publication any legal action or proceeding with respect to this Agreement.  To
the fullest extent permitted by applicable law, each of the parties hereto
(other than the Michigan Fund) hereby irrevocably waives the objection which it
may now or hereafter have to the laying of the venue of any suit, action or
proceeding arising out of or relating to this Agreement in any of the courts
referred to in Section 5.7(a) and hereby further irrevocably waives any claim
that any such court is not a convenient forum for any such suit, action or
proceeding.

     (c)  The parties hereto agree that any judgment obtained by any party
hereto or its successors or assigns in any action, suit or proceeding referred
to above may, in the discretion of such party (or its successors or assigns), be
enforced in any jurisdiction, to the extent permitted by applicable law.

     (d)  The parties hereto agree that the remedy at law for any breach of this
Agreement may be inadequate and that should any dispute arise concerning the
sale or disposition of any Shares or the voting thereof or any other similar
matter hereunder, this Agreement shall be enforceable in a court of equity by an
injunction or a decree of specific performance. Such remedies shall, however, be
cumulative and nonexclusive, and shall be in addition to any other remedies
which the parties hereto may have.

     Section 5.8  BENEFITS ONLY TO PARTIES.  Nothing expressed by or mentioned
in this Agreement is intended or shall be construed to give any Person, other
than the parties hereto and their respective successors or permitted assigns,
any legal or equitable right, remedy or claim under or in respect of this
Agreement or any provision herein contained, this Agreement and all conditions
and provisions hereof being intended to be and being for the sole and exclusive


                                         D-19

<PAGE>

benefit of the parties hereto and their respective successors and permitted
assigns, and for the benefit of no other Person.

     Section 5.9  TERMINATION.  This Agreement shall terminate upon the
happening of any one of the following events:

     (a)  the voluntary or involuntary dissolution of the Company;

     (b)  the Sale of the Business as provided in Section 2.4; and

     (c)  the consummation of an IPO, except that (i) the rights of the
Stockholders under Section 2.6 shall survive such termination (ii) the rights of
the Management Stockholders and obligations of MDC under Section 2.3 shall
survive such termination, and (iii) the restrictions under Section 2.1 and
2.2(a)(viii) of this Agreement in respect of Stockholders transferring Call
Shares following an IPO and any rights of the Company to repurchase Call Shares
and/or Vested Stock Options pursuant to Section 2.5 shall survive such
termination for a period of two years following the IPO;

PROVIDED, HOWEVER, the provisions of Section 5.11 shall survive any termination
of this Agreement.

     Section 5.10  PUBLICITY.  Except as otherwise required by applicable laws
or regulations, none of the parties hereto shall issue or cause to be issued any
press release or make or cause to be made any other public statement in each
case relating to or connected with or arising out of this Agreement or the
matters contained herein, without obtaining the prior approval of the Company to
the contents and the manner of presentation and publication thereof.

     Section 5.11  CONFIDENTIALITY.  Each of the parties hereto hereby agrees
that it shall keep (and shall cause its directors, officers, employees,
representatives and outside advisors and its affiliates to keep) all non-public
information relating to the Company (including any such information received
prior to the date hereof) confidential except information which (i) becomes
known to such Stockholder from a source, other than the Company, its respective
directors, officers, employees, representatives or outside advisors, which
source is not obligated to the Company to keep such information confidential or
(ii) becomes generally available to the public through no breach of this
Agreement by any party hereto.  Each of the parties hereto agrees that such
non-public information (a) shall be communicated only to those of its directors,
officers, employees, representatives, outside advisors and affiliates who need
to know such non-public information and (b) will not be used by such party or
its directors, officers, employees, representatives, outside advisors or
affiliates either to compete with the Company or to conduct itself in a manner
inconsistent with the antitrust laws of the United States or any state.
Notwithstanding the foregoing, a party hereto may disclose non-public
information if required to do so by law or a court of competent jurisdiction or
by any governmental agency; PROVIDED, HOWEVER, that prompt notice of such
required disclosure be given to the Company prior to the making of such
disclosure so that the Company may seek a protective order or other appropriate
remedy; PROVIDED FURTHER, that such party shall not be required to give such
disclosure to the Company if such disclosure is required by any regulatory
agency in the ordinary course of


                                         D-20

<PAGE>

business.  In the event that such protective order or other remedy is not
obtained, the party hereto required to disclose the non-public information will
disclose only that portion which such party is advised by counsel is legally
required to be disclosed and will request that confidential treatment be
accorded such portion of the non-public information.  In addition,
notwithstanding the foregoing, the TCW Entities may disclose any information
regarding the Company to any prospective purchasers of securities of the Company
so long as such prospective purchasers agree to maintain the confidentiality of
such information at least to the extent provided for in this paragraph.

     Section 5.12  FEE; EXPENSES.  The parties hereto acknowledge that MDC
Management Company IV, LLC, an Affiliate of MDC, or its respective successors or
assigns, (i) have received from the Company or its Subsidiaries an aggregate
transaction fee equal to $9,900,000 and (ii) shall receive an ongoing management
fee, adjusted annually, equal to the greater of $550,000 per annum and 1.06% of
pro forma EBITDA of the Company, for the preceding fiscal year, PROVIDED that in
no event shall such ongoing management fee exceed $1,000,000 in any year, in
each case plus reimbursement for its out-of-pocket expenses.

     Section 5.13  AMENDMENTS; WAIVERS.  No provision of this Agreement may be
amended, modified or waived without approval of the holders of 66-2/3% of the
then outstanding shares of Common Stock held by Persons party hereto; provided
that no amendment or waiver of a provision of this Agreement which adversely
affects the rights of any of the Non-MDC Stockholders may be made without such
Non-MDC Stockholders' consent with the Non-MDC Stockholders being considered as
a group with the determination by the holders of a majority of the outstanding
Shares and Vested Stock Options held by the Non-MDC Stockholders being binding
on all Non-MDC Stockholders; provided further that no amendment or waiver of a
provision of this Agreement which adversely and disproportionately affects the
rights of any of the Management Stockholders may be made without such Management
Stockholders' consent with the Management Stockholders being considered as a
group with the determination by the holders of a majority of the outstanding
Shares and Vested Stock Options held by the Management Stockholders being
binding on all Management Stockholders; provided further that no amendment of
Sections 2.2(a)(viii) and 2.5 which adversely affects the rights, or
obligations, of any of the Management Stockholders may be made without such
Management Stockholder's consent; provided further that (x) no amendment which
adversely and disproportionately affects the rights of the TCW Entities may be
made without the TCW Entities' consent with the TCW Entities being considered as
a group with the determination by the holders of a majority of the outstanding
Shares held by the TCW Entities being binding on all TCW Entities, and (y) no
amendment of Section 2.3 or 2.6 which adversely affects the rights of the TCW
Entities may be made without the TCW Entities' consent with the TCW Entities
being considered as a group with the determination by the holders of a majority
of the outstanding Shares held by the TCW Entities being binding on all TCW
Entities.


                                         D-21

<PAGE>

     Section 5.14   SEVERABILITY.  In case any of the provisions contained
herein shall, for any reason, be held to be invalid, illegal or unenforceable in
any respect, such invalidity, illegality or unenforceability shall not affect
any other provision of this Agreement, but this Agreement shall be construed as
if such invalid, illegal or unenforceable provision or provisions are not
contained herein.

                               [SIGNATURE PAGE FOLLOWS]


                                         D-22

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first set forth above.


                                   DIMAC HOLDINGS, INC.

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                   MCCOWN DE LEEUW & CO. IV, L.P.,

                                   By:  MDC Management Co. IV, LLC,
                                        its General Partner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                   DELTA FUND LLC

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                   MCCOWN DE LEEUW & CO. IV ASSOCIATES, L.P.

                                   By:  MDC Management Co. IV, LLC,
                                        its General Partner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-23

<PAGE>

                                   TCW/CRESCENT MEZZANINE PARTNERS, L.P.
                                   TCW/CRESCENT MEZZANINE TRUST
                                   TCW/CRESCENT MEZZANINE INVESTMENT
                                   PARTNERS, L.P.


                                   By:  TCW/Crescent Mezzanine, L.L.C.,
                                         its general partner or managing owner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-24

<PAGE>

                                   TCW SHARED OPPORTUNITY FUND II, L.P.

                                   By: TCW Investment Management
                                        Company, its investment advisor

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-25

<PAGE>

                                   TCW LEVERAGED INCOME TRUST, L.P.

                                   By: TCW Advisors (Bermuda), Limited,
                                           as general partner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:

                                   By: TCW Investment Management
                                        Company, as investment advisor

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-26

<PAGE>

                                   FIRST UNION INVESTORS, INC.

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-27

<PAGE>


                                   DIMAC EQUITY INVESTORS, L.L.C.

                                   By: Merchant GP, Inc., as managing member

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-28

<PAGE>

     Form of Supplmental Letter to the
Amended and Restated Stockholders' Agreement


October 22, 1998


The Purchasers referenced in the
Securities Purchase Agreement
dated as of October 22, 1998
among DIMAC Holdings, Inc., DIMAC Corporation
and the purchasers named on the signature pages thereof

        Reference is made to that certain Amended and Restated Stockholders
Agreement dated as October 22, 1998 (the "Stockholders Agreement"), by and
among DIMAC Holdings, Inc. (the "Company"), the MDC Entities (as defined
therein) and the other persons parties thereto.  Capitalized terms used
herein which are not otherwise defined herein shall have the meanings
assigned therefor in the Stockholders Agreement.

        Each of the undersigned hereby agree as follows:

        (i)  to the extent that in connection with, and by virtue of, any
sale contemplated by Section 2.3 or 2.4 of the Stockholders Agreement, any of
the TCW Entities would have become liable, but for this letter agreement, for
representations, warranties or covenants (other than representations,
warranties and covenants (the "Individual Representations, Warranties and
Covenants") with respect to its own ownership of the Shares to be sold by it
and its ability to convey title thereto free and clear of any liens,
encumbrances or adverse claims, its due organization, its due authorization,
execution and delivery of the definitive purchase agreement (if applicable),
enforceability of such purchase agreement against it and no conflicts of it
with such purchase agreement) which would survive the consummation of any
such sale transaction (other than to the extent such liability is covered by
an escrow arrangement as contemplated by Sections 2.3 and 2.4 of the
Stockholders Agreement), then to the extent of such liability, but only to
such extent, the MDC Entities will accept such liability on behalf of the TCW
Entities in the definitive purchase agreement so that such TCW Entity will be
liable post consummation of the sale transaction only for the Individual
Representations, Warranties and Covenants made by it and for its pro rata
portion of any escrow arrangement as contemplated by Section 2.3 and 2.4 of
the Stockholders Agreement;

        (ii)  the Company and the MDC Entities shall cause the TCW Entities
to be paid in immediately available funds in connection with any sale
contemplated by Section 2.3 or 2.4 of the Stockholders Agreement; and

        (iii)  notwithstanding Section 2.6 of the Stockholders Agreement, the
TCW Entities shall be entitled to the piggyback registration rights referred
to in Section 2.6 of the Stockholders Agreement in connection with an IPO in
which any other holder of Shares (including the MDC Entities) is offering to
sell Shares in the IPO.


                                         D-29

<PAGE>

                                   DIMAC HOLDINGS, INC.

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:

                                   McCOWN DE LEEUW & CO. IV, L.P.

                                   By MDC Management Company IV, LLC,
                                       its general partner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:

                                   McCOWN DE LEEUW & CO. IV ASSOCIATES, L.P.

                                   By MDC Management Company IV, LLC,
                                       its general partner

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:

                                   DELTA FUND LLC

                                   By
                                     --------------------------------------
                                     Name:
                                     Title:


                                         D-30

<PAGE>

                                                                         Annex E

            Opinion of Counsel to DIMAC Holdings and DIMAC Operating


                                           October 22, 1998


To:   The Purchasers named on the signature pages of the Securities Purchase
      Agreement (as defined below) relating to the Notes (as defined below) and
      the Warrants (as defined below) of DIMAC Holdings, Inc.

Ladies and Gentlemen:

     We have acted as special counsel for DIMAC Holdings, Inc., a Delaware
corporation ("DIMAC Holdings"), and DIMAC Corporation, a Delaware corporation
("DIMAC Operating"), in connection with the sale to you by DIMAC Holdings of (i)
its 15% Senior Notes due 2009 (the "Notes"), (ii) 20,000 shares (the "Shares")
of its Common Stock, par value $.001 per share (the "Common Stock"), and (iii)
warrants (the "Warrants" and, together with the Notes and the Shares, the
"Securities") to purchase 28,205 shares of Common Stock, pursuant to the
Securities Purchase Agreement dated as of October 22, 1998 (the "Securities
Purchase Agreement") among DIMAC Holdings, DIMAC Operating and the purchasers
named on the signature pages thereof. Capitalized terms used but not defined
herein shall have the respective meanings assigned to them in the Securities
Purchase Agreement.

     In so acting, we have examined such certificates of public officials and
certificates of officers of the Companies, and the originals (or copies thereof,
certified to our satisfaction) of such corporate documents and records of the
Companies, and such other documents, records and papers as we have deemed
relevant in order to give the opinions hereinafter set forth. In this
connection, we have assumed the genuineness of signatures, the authenticity of
all documents submitted to us as originals and the conformity to authentic
original documents of all documents submitted to us as certified, conformed,
facsimile or photostatic copies. In addition, we have relied, to the extent that
we deem such reliance proper, upon such certificates of public officials and of
officers of the Companies and on the representations and warranties of the
Companies contained in the Securities Purchase Agreement, with respect to the
accuracy of material factual matters contained therein which were not
independently established.

     Based upon the foregoing, it is our opinion that:

     1. Each of DIMAC Holdings and DIMAC Operating (a) is a corporation duly
incorporated, validly existing and in good standing under the laws of the State
of Delaware, (b) has all requisite corporate power and authority to own or
operate its properties and to transact the business in which it is engaged and
(c) is qualified or licensed to do business in the states listed on Schedule 1
attached hereto.

                                       E-1

<PAGE>

     2. DIMAC Operating has the corporate power and authority and has taken all
actions necessary to authorize it (a) to execute, deliver and perform all of its
obligations under the Securities Purchase Agreement, the Indenture, the Senior
Credit Agreement, the DIMAC Operating Indenture, the DIMAC Operating Notes, the
DIMAC Operating Notes Purchase Agreement and the other Documents delivered at
the Closing to which it is a party and (b) to consummate the transactions
contemplated thereby. Each of the Securities Purchase Agreement, the Indenture,
the Senior Credit Agreement, the DIMAC Operating Indenture, the DIMAC Operating
Notes, the DIMAC Operating Notes Purchase Agreement and the other Documents to
which DIMAC Operating is a party is a valid and binding obligation of DIMAC
Operating, enforceable against it in accordance with its terms, except as the
enforceability thereof may be limited by bankruptcy, insolvency, reorganization
or other similar laws affecting enforcement of creditors' rights generally and
by general principles of equity (regardless of whether the issue of
enforceability is considered in a proceeding in equity or at law).

     3. DIMAC Holdings has the corporate power and authority and has taken all
actions necessary to authorize it (a) to execute, deliver and perform all of its
obligations under the Securities Purchase Agreement, the Indenture, the
Securities, the Notes Registration Rights Agreement, the Warrant Agreement, the
Stockholders' Agreement, the Senior Credit Agreement and the other Documents
delivered at the Closing to which it is a party, (b) to issue, sell, deliver and
perform all of its obligations under the Notes and the Warrants, (c) to issue,
sell and deliver the Shares and (d) to consummate the transactions contemplated
by the Securities Purchase Agreement, the Indenture, the Securities, the Notes
Registration Rights Agreement, the Warrant Agreement, the Stockholders'
Agreement, the Senior Credit Agreement and the other Documents delivered at the
Closing to which it is a party. Each of the Securities Purchase Agreement, the
Indenture, the Notes, the Notes Registration Rights Agreement, the Warrant
Agreement, the Warrants, the Stockholders' Agreement, the Senior Credit
Agreement and the other Documents delivered at the Closing to which DIMAC
Holdings is a party is a valid and binding obligation of DIMAC Holdings,
enforceable against it in accordance with its terms, except as the
enforceability thereof may be limited by bankruptcy, insolvency, reorganization
or other similar laws affecting enforcement of creditors' rights generally and
by general principles of equity (regardless of whether the issue of
enforceability is considered in a proceeding in equity or at law).

     4. The Series A Notes are in the form contemplated by the Indenture, have
been duly authorized by DIMAC Holdings and, when executed by DIMAC Holdings and
authenticated by the Trustee in the manner provided in the Indenture and
delivered against payment of the purchase price therefor will constitute valid
and binding obligations of DIMAC Holdings, enforceable against DIMAC Holdings in
accordance with their terms and will be entitled to the benefits of the
Indenture, except as the enforceability thereof may be limited by bankruptcy,
insolvency, reorganization or other similar laws affecting enforcement of
creditors' rights generally and by general principles of equity (regardless of
whether the issue of enforceability is considered in a proceeding in equity or
at law). The Series B Notes have been duly authorized by DIMAC Holdings and,
when issued and executed by DIMAC Holdings and authenticated by the Trustee in
the manner provided in the Indenture (assuming the due authorization, execution
and delivery of the Indenture by the Trustee) and delivered in the registered
exchange offer contemplated by the Notes Registration Rights Agreement, will
constitute valid and binding obligations of DIMAC Holdings, enforceable against
DIMAC Holdings in accordance with

                                       E-2

<PAGE>

their terms, and will be entitled to the benefits of the Indenture, except as
the enforceability thereof may be limited by bankruptcy, insolvency,
reorganization or other similar laws affecting enforcement of creditors'
rights generally and by general principles of equity (regardless of whether
the issue of enforceability is considered in a proceeding in equity or at
law). DIMAC Holdings has authorized the issuance and delivery of PIK Notes in
an aggregate principal amount sufficient to pay up to all installments of
interest on the Notes that, pursuant to the terms of the Notes, may be paid
by issuing PIK Notes.

     5. As of the date hereof, DIMAC Operating and the entities identified on
Schedule 3.1(a) to the Securities Purchase Agreement are the only direct or
indirect Subsidiaries of DIMAC Holdings. The total authorized Capital Stock of
DIMAC Holdings consists of 2,000,000 shares of Common Stock, of which
[____________] shares will be issued and outstanding upon consummation of the
transactions contemplated by the Securities Purchase Agreement. To our
knowledge, all outstanding options and other rights to acquire shares of Capital
Stock of DIMAC Holdings are as set forth on Schedule 3.1(b) to the Securities
Purchase Agreement. The total authorized Capital Stock of DIMAC Operating
consists of 100 shares of common stock, all of which were issued and outstanding
on the date hereof. DIMAC Holdings owns 100% of the outstanding Equity Interests
or other securities evidencing equity ownership of DIMAC Operating, to our
knowledge, free and clear of any Lien. To our knowledge, all of the outstanding
Equity Interests of each of the Companies and their Subsidiaries have been duly
authorized and validly issued, are fully paid and nonassessable and were not
issued in violation of, and are not subject to, any preemptive or similar
rights, other than as set forth in the Securities Purchase Agreement. To our
knowledge, except for the shares of capital stock of DIMAC Operating, DIMAC
Holdings does not directly own any capital stock or any other securities of any
corporation, nor, to our knowledge, does it own any Equity Interest in any firm,
partnership, association or other entity. The 28,205 shares of Common Stock of
DIMAC Holdings issuable upon the exercise of the Warrants have been reserved for
such purpose and, if and when the Warrants are exercised in accordance with
their terms such shares of Common Stock of DIMAC Holdings, upon issuance in
accordance with the terms of the Warrants and the Warrant Agreement, will be
validly issued, fully paid and nonassessable.

     6. The Shares have been duly authorized and validly issued, are fully paid
and nonassessable and have not been issued in violation of, and are not subject
to, any preemptive or similar rights. The certificates representing the Shares
comply in all material respect as to form with the sections of the Delaware
General Corporation law applicable to the form of securities.

     7. To our knowledge, except as set forth in the Stockholders' Agreement, in
the Warrant Agreement and on Schedule 3.1(b) to the Securities Purchase
Agreement, there are no outstanding (i) securities convertible into or
exchangeable for any Equity Interests of any of the Companies, (ii) options
warrants or other rights to purchase or subscribe to Equity Interests of any of
the Companies or securities convertible into or exchangeable for Equity
Interests of any of the Companies, (iii) contracts, commitments, agreements,
understandings, arrangements, calls or claims of any kind relating to the
issuance of any Equity Interests of any of the Companies, any such convertible
or exchangeable securities or any such options, warrants or rights or (iv)
voting trusts, agreements, contracts, commitments, understandings or
arrangements with respect to the voting of any of the Equity Interests of any of
the Companies.

                                       E-3

<PAGE>

     8. To our knowledge, except for the Stockholders' Agreement, DIMAC Holdings
has not entered into an agreement to register any of its capital stock under the
Securities Act. To our knowledge, except for the Notes Registration Rights
Agreement, DIMAC Holdings has not entered into an agreement to register any of
its other securities under the Securities Act. To our knowledge, (i) except for
the Securities Purchase Agreement, DIMAC Holdings has not entered into any
agreement to issue, purchase or sell any of its securities, and (ii) except for
the DIMAC Operating Notes Purchase Agreement, DIMAC Operating has not entered
into any agreement to issue, purchase or sell any of its securities.

     9. There are no securities of DIMAC Holdings or DIMAC Operating registered
under the Exchange Act or listed on a national securities exchange registered
under Section 6 of the Exchange Act or quoted in a United States automated
inter-dealer quotation system.

     10. Neither the execution, delivery or performance by any of the Companies
of the Securities Purchase Agreement, the Indenture, the Notes, the Warrant
Agreement, the Warrants, the Stockholders' Agreement, the Notes Registration
Rights Agreement, the Senior Credit Agreement, the DIMAC Operating Notes
Indenture, the DIMAC Operating Notes, the DIMAC Operating Notes Purchase
Agreement or any of the other Documents delivered at the Closing by any of the
Companies, nor the compliance with their respective obligations thereunder, nor
the consummation of the transactions contemplated thereby, nor the issuance,
sale or delivery of the Securities or the DIMAC Operating Notes will:

          (i) violate any provision of the Charter Documents of any of the
     Companies;

          (ii) violate any statute, law, rule or regulation or any judgement,
     decree, order, regulation or rule of any court or governmental authority or
     body, in each case, known to us to be applicable to the Companies or any of
     their respective properties;

          (iii) permit or cause the acceleration of the maturity of any debt or
     obligation of any of the Companies of which we are aware; or

          (iv) violate, or be in conflict with, or constitute a default under,
     or permit the termination of, or require the consent of, notice to, or
     filing, registration or qualification with, any Person under, or result in
     the creation or imposition of any Lien (other than Permitted Liens (as
     defined in the Indenture)) upon any property of any of the Companies under,
     any mortgage, indenture, loan agreement, note, debenture, agreement for
     borrowed money or any other agreement of which we are aware to which any of
     the Companies is a party or by which any of the Companies (or their
     respective properties) may be bound, other than such violations, conflicts,
     defaults, terminations and Liens, or such failure to obtain consents, which
     would not result in a Material Adverse Effect.

     11. None of the transactions contemplated by the Securities Purchase
Agreement (including, without limitation, the use of the proceeds from the sale
of the Securities) will violate or result in a violation of Regulations T, U and
X of the Board of Governors of the Federal Reserve System.

                                       E-4
<PAGE>

     12. Assuming the representations and warranties of the Purchasers contained
in Section 4 of the Securities Purchase Agreement are true and correct, the
initial sale of the Securities under the Securities Purchase Agreement is exempt
from the registration and prospectus delivery requirements of the Securities
Act.

     13. Neither DIMAC Holdings nor DIMAC Operating is an "investment company"
or a company controlled by an "investment company," within the meaning of the
Investment Company Act of 1940, as amended.

     14. To our knowledge, there is no Proceeding seeking to restrain, enjoin,
prevent the consummation of or otherwise challenge the Securities Purchase
Agreement or any of the other Documents to be delivered at the Closing or the
transactions contemplated thereby.

     15. The Indenture is not required to be qualified under the Trust Indenture
Act of 1939, as amended.

     In the course of preparation by DIMAC Operating of the Offering Circular,
we have participated in conferences with officers of the Companies,
representatives of the auditors of the Companies, at which conferences the
contents of the Offering Circular and related matters were discussed. We are not
passing upon and do not assume any responsibility for the accuracy, completeness
and fairness of the statements contained the Offering Circular and our judgments
as to materiality are, to the extent we deem appropriate, based in part upon the
view of appropriate officers and other representatives of the Companies. Based
on such participation in the preparation of the Offering Circular, we do not
believe that (a) the Offering Circular (other than the financial statements and
all other financial data included therein or omitted therefrom as to which we
express no opinion or belief), at the date thereof and at the date hereof,
contained or contains any untrue statement of a material fact or omitted or
omits to state a material fact required to be stated therein or necessary in
order to make the statements therein, in light of the circumstances under which
they were made, not misleading.

     The opinions expressed herein are limited to questions arising under the
Federal laws of the United States of America, the laws of the State of New York
and the General Corporation Law of the State of Delaware.

     We express no opinion as to the enforceability of any indemnification or
contribution provision contemplated by the Securities Purchase Agreement or by
any document referred to therein to the extent the rights to indemnification or
contribution provided for therein are violative of any law, rule or regulation
(including any securities law, rule or regulation) or public policy relating
thereto.

     This opinion is given pursuant to Section 2.1(b)(i) of the Securities
Purchase Agreement. This opinion may not be used or relied upon by or published
or communicated to any person or entity other than the addressees hereof for any
purpose whatsoever without our prior written consent in each instance.


                                      Very truly yours,


                                       E-5


<PAGE>


                                                                  Exhibit 10.7


                                DIMAC CORPORATION
                    5775 PEACHTREE DUNWOODY ROAD, SUITE C-150
                             ATLANTA, GEORGIA 30342


March 31, 1999


MDC Management Company IV, LLC
65 East 55th Street
New York, New York  10022


         Reference is made to that certain Advisory Services Agreement (the
"Advisory Services Agreement"), dated as of June 26, 1998, by and between DIMAC
Corporation (formerly DMAC Acquisition Corp.) (the "Company") and MDC Management
Company IV, LLC ("MDC IV").

         MDC IV agrees that until the fees payable under the Advisory Services
Agreement are permitted to be made pursuant to that certain Amended and Restated
Credit Agreement (as amended supplemented or otherwise modified from time to
time, the "Credit Agreement"), dated as of October 22, 1998, by and among the
Company, as Borrower, DIMAC Holdings, Inc., as a Guarantor, the Lenders listed
therein, as Lenders, Credit Suisse First Boston, as Administrative Agent and
Arranger, Warburg Dillon Read LLC, as Syndication Agent, and First Union
National Bank, as Documentation Agent, then MDC IV shall not be paid such fees
but rather such fees shall accrue and shall be payable by the Company when
permitted by the Credit Agreement.


<PAGE>


                                        DIMAC CORPORATION

                                        By:          /s/ Scott P. Ebert
                                           -------------------------------------
                                           Name:   Scott P. Ebert
                                           Title:  Vice President and Controller


                                        MDC MANAGMENT COMPANY IV, LLC,
                                        a California limited liability company

                                        By:         /s/ George E. McCown
                                           -------------------------------------
                                           Name:   George E. McCown
                                           Title:  Managing Director


                                      -2-


<PAGE>
                                                                  Exhibit 10.8


                              DIMAC HOLDINGS, INC.

                             1998 STOCK OPTION PLAN
                             ----------------------

          1. Purposes. The purposes of the DIMAC Holdings, Inc. 1998 Stock
Option Plan are:

          (a) To further the growth, development and success of the Company
and its Subsidiaries by enabling the executive and other employees and
directors of, and consultants to, the Company and its Subsidiaries to acquire
a continuing equity interest in the Company, thereby increasing their
personal interests in such growth, development and success and motivating
such employees, directors and consultants to exert their best efforts on
behalf of the Company and its Subsidiaries; and

          (b) To maintain the ability of the Company and its Subsidiaries to
attract and retain employees, directors and consultants of outstanding
ability by offering them an opportunity to acquire a continuing equity
interest in the Company and its Subsidiaries which will reflect the growth,
development and success of the Company and its Subsidiaries.

Toward these objectives, the Committee may grant Options to such employees,
directors and consultants, all pursuant to the terms and conditions of the Plan.

          2. Definitions. As used in the Plan, the following capitalized
terms shall have the meanings set forth below:

          (a) "Agreement" - a stock option award agreement evidencing an
Option.

          (b) "Board" - the Board of Directors of the Company.

          (c) "Code" - the Internal Revenue Code of 1986, as it may be
amended from time to time, including regulations and rules thereunder and
successor provisions and regulations and rules thereto.

          (d) "Committee" - the Compensation Committee of the Board, or such
other Board committee as may be designated by the Board to administer the
Plan.

          (e) "Company" - DIMAC Holdings, Inc., a Delaware corporation, or
any successor entity.

          (f) "Fair Market Value" of a share of Stock as of a given date
shall be: (i) the mean of the highest and lowest reported sale prices for a
share of Stock, on the principal exchange on which the Stock is then listed
or admitted to trading, for such date, or, if no such prices are reported for
such date, the most recent day for which such prices are available shall be
used; (ii) if the Stock is not then listed or admitted to trading on a stock
exchange, the mean of the closing representative bid and asked prices for the
Stock on such date as reported by Nasdaq National Market (or any successor or
similar quotation system regularly reporting the market


<PAGE>

value of the Stock in the over-the-counter market), or, if no such prices are
reported for such date, the most recent day for which such prices are available
shall be used; or (iii) in the event each of the methods provided for in clauses
(i) and (ii) above shall not be practicable, the fair market value determined by
such other reasonable valuation method as the Committee shall, in its
discretion, select and apply in good faith as of the given date; provided,
however, that for purposes of paragraphs (a) and (g) of Section 6, such fair
market value shall be determined subject to Section 422(c)(7) of the Code.

          (g) "ISO" or "Incentive Stock Option" - an option to purchase Stock
granted to an Optionee under the Plan in accordance with the terms and
conditions set forth in Section 6 and which conforms to the applicable
provisions of Section 422 of the Code.

          (h) "Notice" - written notice actually received by the Company at
its executive offices on the day of such receipt, if received on or before
1:30 p.m., on a day when the Company's executive offices are open for
business, or, if received after such time, such notice shall be deemed
received on the next such day, which notice may be delivered in person to the
Company's Chief Financial Officer or sent by facsimile to the Company, or
sent by certified or registered mail or overnight courier, prepaid, addressed
to the Company at __________, Attention: Chief Financial Officer.

          (i) "Option" - an option to purchase Stock granted to an Optionee
under the Plan in accordance with the terms and conditions set forth in
Section 6. Options may be either ISOs or stock options other than ISOs.

          (j) "Optionee"- an individual who is eligible, pursuant to Section
5, and who has been selected, pursuant to Section 3(c), to participate in the
Plan, and who has been granted an Option under the Plan in accordance with
the terms and conditions set forth in Section 6.

          (k) "Plan" - this DIMAC Holdings, Inc. 1998 Stock Option Plan.

          (l) "Securities Act" - the Securities Act of 1933, as it may be
amended from time to time, including regulations and rules thereunder and
successor provisions and regulations and rules thereto.

          (m) "Stock" - the $0.001 par value common stock of the Company.

          (n) "Subsidiary" shall mean (i) any present or future corporation
which is or would be a "subsidiary corporation" of the Company as the term is
defined in Section 424(f) of the Code and (ii) for purposes of Options which
are not ISOs, any partnership, limited liability company or unincorporated
entity in which the Company presently or in the future owns, directly or
indirectly, an aggregate profits interest or capital interest of fifty
percent (50%) or more, which the Committee in its discretion determines will
be a "Subsidiary" for purposes of the Plan.

          3. Administration of the Plan. (a) The Committee shall have
exclusive authority to operate, manage and administer the Plan in accordance
with its terms and conditions. Notwithstanding the foregoing, in its absolute
discretion, the Board may at any time and from

                                        2
<PAGE>

time to time exercise any and all rights, duties and responsibilities of the
Committee under the Plan, including, but not limited to, establishing
procedures to be followed by the Committee, except with respect to matters
which under any applicable law, regulation or rule, are required to be
determined in the sole discretion of the Committee.

          (b) The Committee shall be appointed from time to time by the
Board, and the Committee shall consist of not less than two (2) members of
the Board. Appointment of Committee members shall be effective upon their
acceptance of such appointment. Committee members may be removed by the Board
at any time either with or without cause, and such members may resign at any
time by delivering notice thereof to the Board. Any vacancy on the Committee,
whether due to action of the Board or any other reason, shall be filled by
the Board.

          (c) The Committee shall have all authority that may be necessary or
helpful to enable it to discharge its responsibilities with respect to the
Plan. Without limiting the generality of the foregoing sentence or paragraph
(a) of this Section 3, and in addition to the powers otherwise expressly
designated to the Committee in the Plan, the Committee shall have the
exclusive right and discretionary authority to: interpret the Plan and the
Agreements; construe any ambiguous provision of the Plan and/or the
Agreements; determine eligibility for participation in the Plan; decide all
questions concerning eligibility for and the amount of Options granted under
the Plan; select, from time to time, from amongst those eligible, the
employees, directors and consultants to whom Options shall be granted under
the Plan, which selection shall be based upon the recommendation of the
Company's Chief Executive Officer; determine whether an Option shall take the
form of an ISO or Option other than an ISO; determine the number of shares of
Stock to be included in any Option or to which any Option shall otherwise
relate and the periods for which Options will be outstanding; establish,
amend, waive and/or rescind rules and regulations and administrative
guidelines for carrying out the Plan; to the extent permitted under the Plan
and the applicable Agreement, grant waivers of terms, conditions,
restrictions and limitations under the Plan or applicable to any Option; to
the extent permitted under the applicable Agreement, permit the transfer of
an Option or the exercise of an Option by one other than the Optionee who
received the grant of such Option (other than any such a transfer or exercise
which would cause any ISO to fail to qualify as an "incentive stock option"
under Section 422 of the Code); correct any errors, supply any omissions or
reconcile any inconsistencies in the Plan and/or any Agreement or any other
instrument relating to any Option; to the extent permitted by the Plan, amend
or adjust the terms and conditions of any outstanding Option and/or adjust
the number and/or class of shares of Stock subject to any outstanding Option;
in accordance with the terms of the Plan, establish and administer any terms,
conditions, performance goals, performance targets, restrictions, limitations
and other provisions of any Options; at any time and from time to time after
the granting of an Option, specify such additional terms, conditions and
restrictions with respect to any such Option as may be deemed necessary or
appropriate to ensure compliance with any and all applicable laws or rules,
including, but not limited to, terms, restrictions and conditions for
compliance with applicable securities laws, regarding an Optionee's exercise
of Options by tendering shares of Stock or under a "cashless exercise"
program established by the Committee, and methods of withholding or providing
for the payment of required taxes; adopt such procedures and subplans and
grant Options on such terms and conditions as the Committee determines
necessary or appropriate to

                                       3
<PAGE>

permit participation in the Plan by individuals otherwise eligible to so
participate who are foreign nationals or employed outside of the United States,
or otherwise to conform to applicable requirements or practices of jurisdictions
outside of the United States; and take any and all such other actions it deems
necessary or advisable for the proper operation and/or administration of the
Plan. The Committee shall have full discretionary authority in all matters
related to the discharge of its responsibilities and the exercise of its
authority under the Plan. Decisions and actions by the Committee with respect to
the Plan and any Agreement shall be final, conclusive and binding on all persons
having or claiming to have any right or interest in or under the Plan and/or any
Agreement.

          (d) Each Option shall be evidenced by an Agreement, which shall be
executed by the Company and the Optionee to whom such Option has been
granted, unless the Agreement provides otherwise; however, two or more
Options to a single Optionee may be combined in a single Agreement. An
Agreement shall not be a precondition to the granting of an Option; however,
no person shall have any rights under any Option unless and until the
Optionee to whom the Option shall have been granted (i) shall have executed
and delivered to the Company an Agreement or other instrument evidencing the
Option, unless such Agreement provides otherwise, and (ii) has otherwise
complied with the applicable terms and conditions of the Option. The
Committee shall prescribe the form of all Agreements, and, subject to the
terms and conditions of the Plan, shall determine the content of all
Agreements. Any Agreement may be supplemented or amended in writing from time
to time as approved by the Committee, subject to the last sentence of Section
13; provided that the terms and conditions of any such Agreement as
supplemented or amended are not inconsistent with the provisions of the Plan.

          (e) A majority of the members of the entire Committee shall
constitute a quorum and the actions of a majority of the members of the
Committee in attendance at a meeting at which a quorum is present, or actions
by a written instrument signed by all members of the Committee, shall be the
actions of the Committee.

          (f) The Committee may consult with counsel who may be counsel to
the Company. The Committee may, with the approval of the Board, employ such
other attorneys or consultants, accountants, appraisers, brokers or other
persons as it deems necessary or appropriate. In accordance with Section 12,
the Committee shall not incur any liability for any action taken in good
faith in reliance upon the advice of such counsel or such other persons.

          (g) In serving on the Committee, the members thereof shall be
entitled to indemnification as directors of the Company, and to any
limitation of liability and reimbursement as directors with respect to their
services as members of the Committee.

          (h) Except to the extent prohibited by applicable law or the
applicable rules of a stock exchange, the Committee may, in its discretion,
allocate all or any portion of its responsibilities and powers under this
Section 3 to any one or more of its members and/or delegate all or any part
of its responsibilities and powers under this Section 3 to any person or
persons selected by it; provided, however, the Committee may not delegate its
authority to correct errors, omissions or inconsistencies in the Plan. Any
such authority delegated or

                                       4
<PAGE>

allocated by the Committee under this paragraph (h) of Section 3 shall be
exercised in accordance with the terms and conditions of the Plan and any rules,
regulations or administrative guidelines that may from time to time be
established by the Committee, and any such allocation or delegation may be
revoked by the Committee at any time.

          4. Shares of Stock Subject to the Plan. (a) The shares of stock
subject to Options granted under the Plan shall be shares of Stock. Such
shares of Stock subject to the Plan may be either authorized and unissued
shares (which will not be subject to preemptive rights) or previously issued
shares acquired by the Company or any Subsidiary. The total number of shares
of Stock that may be delivered pursuant to Options granted under the Plan is
___________; provided that _________ number of shares of Stock that may be
delivered pursuant to Options granted under the Plan are available to be
granted only to executive and other employees, including officers, of the
Company and its Subsidiaries and not to non-employee directors or consultants
of the Company or any Subsidiary.

          (b) Notwithstanding any of the foregoing limitations set forth in
this Section 4, the numbers of shares of Stock specified in this Section 4
shall be adjusted as provided in Section 10.

          (c) Any shares of Stock subject to an Option which for any reason
expires or is terminated without having been fully exercised may again be
granted pursuant to an Option under the Plan, subject to the limitations of
this Section 4.

          (d) Any shares of Stock delivered under the Plan in assumption or
substitution of outstanding stock options, or obligations to grant future
stock options, under plans or arrangements of an entity other than the
Company or a Subsidiary in connection with the Company or a Subsidiary
acquiring such another entity, or an interest in such an entity, or a
transaction otherwise described in Section 6(i), shall not reduce the maximum
number of shares of Stock available for delivery under the Plan.

          5. Eligibility. Executive and other employees, including officers,
of the Company and the Subsidiaries, directors (whether or not also
employees) of the Company or any Subsidiary; and consultants to the Company
and the Subsidiaries, shall be eligible to become Optionees and receive
Options in accordance with the terms and conditions of the Plan.

          6. Terms and Conditions of Stock Options. All Options to purchase
Stock granted under the Plan shall be either ISOs or Options other than ISOs.
Each Option shall be subject to all the applicable provisions of the Plan,
including the following terms and conditions, and to such other terms and
conditions not inconsistent therewith as the Committee shall determine and
which are set forth in the applicable Agreement. Options need not be uniform
as to all grants and recipients thereof.

          (a) The option exercise price per share of shares of Stock subject
     to each Option shall be determined by the Committee and stated in the
     Agreement; provided, however, that, subject to paragraphs (g)(C) and/or
     (i) of this Section 6, if applicable, such

                                       5
<PAGE>

     price applicable to any ISO shall not be less than 100% of the Fair Market
     Value of a share of Stock at the time that the Option is granted.

          (b) Each Option shall be exercisable in whole or in such
     installments, at such times and under such conditions, subject to
     Section 14, as may be determined by the Committee in its discretion and
     stated in the Agreement, and, in any event, over a period of time ending
     not later than ten (10) years from the date such Option was granted,
     subject to paragraph (g)(C) of this Section 6.

          (c) An Option shall not be exercisable with respect to a
     fractional share of Stock or the lesser of fifty (50) shares or the
     full number of shares of Stock then subject to the Option. No fractional
     shares of Stock shall be issued upon the exercise of an Option.

          (d) Each Option may be exercised by giving Notice to the Company
     specifying the number of shares of Stock to be purchased, which shall
     be accompanied by payment in full including applicable taxes, if any,
     in accordance with Section 9. Payment shall be in any manner permitted
     by applicable law and prescribed by the Committee, in its discretion,
     and set forth in the Agreement, including, in the Committee's discretion,
     payment in accordance with a "cashless exercise" program established by
     the Committee.

          (e) No Optionee or other person shall become the beneficial owner
     of any shares of Stock subject to an Option, nor have any rights to
     dividends or other rights of a shareholder with respect to any such shares
     until he or she has exercised his or her Option in accordance with the
     provisions of the Plan and the applicable Agreement.

          (f) An Option may be exercised only if at all times during the
     period beginning with the date of the granting of the Option and ending
     on the date of such exercise, the Optionee was an employee, director
     or consultant of the Company, a Subsidiary or of another corporation
     referred to in Section 422(a)(2) of the Code. Notwithstanding the preceding
     sentence, the Committee may determine in its discretion that an Option may
     be exercised prior to expiration of such Option following termination of
     such continuous employment, directorship or consultancy, whether or not
     exercisable at such time, to the extent provided in the applicable
     Agreement.

          (g) (A) Each Agreement relating to an Option shall state whether
     such Option will or will not be treated as an ISO. No ISO shall be granted
     unless such Option, when granted, qualifies as an "incentive stock option"
     under Section 422 of the Code. No ISO shall be granted to any individual
     otherwise eligible to participate in the Plan who is not an employee of
     the Company or any of its Subsidiaries on the date of granting of such
     Option. Any ISO granted under the Plan shall contain such terms and
     conditions, consistent with the Plan, as the Committee may determine to
     be necessary to qualify such Option as an "incentive stock option" under
     Section 422 of the Code. Any ISO granted under the Plan may be modified
     by the Committee to disqualify such Option from treatment as an "incentive
     stock option" under Section 422 of the Code.

                                       6
<PAGE>

               (B) Notwithstanding any intent to grant ISOs, an Option granted
     under the Plan will not be considered an ISO to the extent that it,
     together with any other "incentive stock options" (within the meaning of
     Section 422 of the Code, but without regard to subsection (d) of such
     Section) under the Plan or any other "incentive stock option" plans of the
     Company and any Subsidiary, are exercisable for the first time by any
     Optionee during any calendar year with respect to Stock having an aggregate
     Fair Market Value in excess of $100,000 (or such other limit as may be
     required by the Code) as of the time the Option with respect to such Stock
     is granted. The rule set forth in the preceding sentence shall be applied
     by taking Options into account in the order in which they were granted.

               (C) No ISO shall be granted to an individual otherwise eligible
     to participate in the Plan who owns (within the meaning of Section 424(d)
     of the Code), at the time the Option is granted, more than ten percent
     (10%) of the total combined voting power of all classes of stock of the
     Company or a Subsidiary. This restriction does not apply if at the time
     such ISO is granted the Option exercise price per share of Stock subject to
     the Option is at least 110% of the Fair Market Value of a share of Stock on
     the date such ISO is granted, and the ISO by its terms is not exercisable
     after the expiration of five (5) years from such date of grant.

          (h) An Option and any shares of Stock received upon the exercise
     of an Option shall be subject to such other transfer and/or ownership
     restrictions and/or legending requirements as the Committee may establish
     in its discretion and which are specified in the Agreement and may be
     referred to on the certificates evidencing such shares of Stock. The
     Committee may require an Optionee to give prompt Notice to the Company
     concerning any disposition of shares of Stock received upon the exercise of
     an ISO within: (i) two (2) years from the date of granting such ISO to such
     Optionee or (ii) one (1) year from the transfer of such shares of Stock to
     such Optionee or (iii) such other period as the Committee may from time to
     time determine. The Committee may direct that an Optionee with respect to
     an ISO undertake in the applicable Agreement to give such notice described
     in the preceding sentence, at such time and containing such information as
     the Committee may prescribe, and/or that the certificates evidencing shares
     of Stock acquired by exercise of an ISO refer to such requirement to give
     such notice.

          (i) In the event that a transaction described in Section 424(a) of the
     Code involving the Company or a Subsidiary is consummated, such as the
     acquisition of property or stock from an unrelated corporation, individuals
     who become eligible to participate in the Plan in connection with such
     transaction, as determined by the Committee, may be granted Options in
     substitution for stock options granted by another corporation that is a
     party to such transaction. If such substitute Options are granted, the
     Committee, in its discretion and consistent with Section 424(a) of the
     Code, if applicable, and the terms of the Plan, though notwithstanding
     paragraph (a) of this Section 6, shall determine the option exercise price
     and other terms and conditions of such substitute Options.

                                       7
<PAGE>

          7. Transfer, Leave of Absence. For purposes of the Plan, a transfer
of an employee from the Company to a Subsidiary, whether or not incorporated,
or vice versa, or from one Subsidiary to another, and a leave of absence,
duly authorized in writing by the Company or a Subsidiary, shall not be
deemed a termination of employment of the employee.

          8. Rights of Employees and Other Persons. (a) No person shall have
any rights or claims under the Plan except in accordance with the provisions
of the Plan and the applicable Agreement.

               (b) Nothing contained in the Plan or in any Agreement shall be
deemed to (i) give any employee or director the right to be retained in the
service of the Company or the Subsidiaries nor restrict in any way the right
of the Company or any Subsidiary to terminate any employee's employment or
any director's directorship at any time with or without cause or (ii) confer
on any consultant any right of continued relationship with the Company or the
Subsidiaries, or alter any relationship between them, including any right of
the Company or a Subsidiary to terminate its relationship with such
consultant.

               (c) The adoption of the Plan shall not be deemed to give any
employee of the Company or any Subsidiary or any other person any right to be
selected to participate in the Plan or to be granted an Option.

               (d) Nothing contained in the Plan or in any Agreement shall be
deemed to give any employee the right to receive any bonus, whether payable
in cash or in Stock, or in any combination thereof, from the Company or any
Subsidiary, nor be construed as limiting in any way the right of the Company
or any Subsidiary to determine, in its sole discretion, whether or not it
shall pay any employee bonuses, and, if so paid, the amount thereof and the
manner of such payment.

          9. Tax Withholding Obligations. (a) The Company and/or any
Subsidiary are authorized to take whatever actions are necessary and proper
to satisfy all obligations of Optionees (including, for purposes of this
Section 9, any other person entitled to exercise an Option pursuant to the
Plan or an Agreement) for the payment of all Federal, state, local and
foreign taxes in connection with any Options (including, but not limited to,
actions pursuant to the following paragraph (b) of this Section 9).

               (b) Each Optionee shall (and in no event shall Stock be
delivered to such Optionee with respect to an Option until), no later than
the date as of which the value of the Option first becomes includible in the
gross income of the Optionee for income tax purposes, pay to the Company in
cash, or make arrangements satisfactory to the Company, as determined in the
Committee's discretion, regarding payment to the Company of, any taxes of any
kind required by law to be withheld with respect to the Stock subject to such
Option, and the Company and any Subsidiary shall, to the extent permitted by
law, have the right to deduct any such taxes from any payment of any kind
otherwise due to such Optionee. Notwithstanding the above, the Committee may,
in its discretion and pursuant to procedures approved by the Committee,
permit the Optionee to (i) elect withholding by the Company of Stock
otherwise deliverable to such Optionee pursuant to such Option (provided,
however, that the amount of any Stock so withheld

                                       8
<PAGE>

shall not exceed the minimum required withholding obligation taking into account
the Optionee's effective tax rate and all applicable Federal, state, local and
foreign taxes) and/or (ii) tender to the Company Stock owned by such Optionee
(or by such Optionee and his or her spouse jointly) and acquired more than six
(6) months prior to such tender in full or partial satisfaction of such tax
obligations.

          10. Changes in Capital. (a) Upon changes in the outstanding Stock
by reason of a stock dividend, stock split, reverse stock split, subdivision,
recapitalization, merger, consolidation (whether or not the Company is a
surviving corporation), combination or exchange of shares of Stock,
separation, or reorganization, or in the event of an extraordinary dividend,
"spin-off," liquidation, other substantial distribution of assets of the
Company or acquisition of property or stock or other change in capital of the
Company, or the issuance by the Company of shares of its capital stock
without receipt of full consideration therefor, or rights or securities
exercisable, convertible or exchangeable for shares of such capital stock,
the aggregate number, class and kind of shares of stock available under the
Plan as to which Options may be granted and the number, class and kind of
shares under each outstanding Option and/or the option price per share
applicable to any such Options shall be appropriately adjusted by the
Committee in its discretion to preserve the benefits or potential benefits
intended to be made available under the Plan or with respect to any
outstanding Options.

               (b) In the event of (i) a stock sale, merger, consolidation,
combination, reorganization or other transaction (other than through a public
offering of common stock of the Company) resulting in less than fifty percent
(50%) of the combined voting power of the surviving or resulting entity being
owned by the shareholders of the Company immediately prior to such
transaction, (ii) the liquidation or dissolution of the Company or the sale
or other disposition of all or substantially all of the assets or business of
the Company (other than, in the case of either clause (i) or (ii) above, in
connection with any employee benefit plan of the Company or a Subsidiary), or
(iii) a public offering of common stock of the Company pursuant to a
registration statement declared effective under the Securities Act:

               (1) In its discretion and on such terms and conditions as it
     deems appropriate, the Committee may provide, either by the terms of
     the Agreement applicable to any Option or by a resolution adopted
     prior to the occurrence of such event, that any outstanding Option
     shall be accelerated and become immediately exercisable as to all or a
     portion of the shares of Stock covered thereby, notwithstanding anything to
     the contrary in the Plan or the Agreement.

               (2) In its discretion, and on such terms and conditions as
     it deems appropriate, the Committee may provide, either by the terms of
     the Agreement applicable to any Option or by resolution adopted prior to
     the occurrence of such event, that any outstanding Option shall be
     adjusted by substituting for Stock subject to such Option stock or other
     securities of the surviving corporation or any successor corporation
     to the Company, or a parent or subsidiary thereof, or that may be issuable
     by another corporation that is a party to the transaction whether or not
     such stock or other securities are publicly traded, in which event the
     aggregate exercise price shall remain the same and

                                       9
<PAGE>

     the amount of shares or other securities subject to the Option shall be the
     amount of shares or other securities which could have been purchased on the
     closing date or expiration date of such transaction with the proceeds which
     would have been received by the Optionee if the Option had been exercised
     in full (or with respect to a portion of such Option, as determined by the
     Committee, in its discretion) prior to such transaction or expiration date
     and the Optionee exchanged all of such shares in the transaction.

               (3) In its discretion, and on such terms and conditions as it
     deems appropriate, the Committee may provide, either by the terms of the
     Agreement applicable to any Option or by resolution adopted prior to the
     occurrence of such event, any outstanding Option shall, in each case,
     be converted into a right to receive cash following the closing date or
     expiration date of the transaction in an amount equal to the highest
     value of the consideration to be received in connection with such
     transaction for one share of Stock, or, if higher, the highest Fair
     Market Value of the Stock during the 30 consecutive business days
     immediately prior to the closing date or expiration date of such
     transaction, less the per share exercise price of such Option, multiplied
     by the number of shares of Stock subject to such Option, or a portion
     thereof.

               (4) The Committee may, in its discretion, provide that an
     Option cannot be exercised after such an event, to the extent that
     such Option becomes subject to any acceleration, adjustment or conversion
     in accordance with the foregoing paragraphs (1), (2) or (3) of this
     subsection 10(b).

               (5) In the case of an event set forth in clause (i) or (ii)
     above, wherein McCown De Leeuw & Co., Inc. (including its affiliated
     entities; collectively, "MDC") achieves a return of at least three (3.0)
     times the amount of its total investment in the shares of capital stock of
     the Company, before giving effect to the exercise of all Options awardable
     under the Plan, and any other then-outstanding management options (it being
     understood that any transaction fees and management fees received by MDC
     from the Company shall not be considered proceeds to MDC for purposes of
     calculating such return on investment), Options with respect to the total
     number of shares of Stock then available for grant under Section 4 shall be
     immediately granted to any or all then-existing Optionees who are employees
     of the Company or a Subsidiary at such time, the allocation of such
     immediately granted Options among such Optionees to be determined by the
     Committee in its sole discretion. Should neither an event set forth in
     clause (i) or (ii) above occur on or before six (6) months prior to ten
     (10) years from the date the Plan is approved by the Company's shareholders
     in accordance with Section 14(c), and at such time Options with respect to
     the total number of shares of Stock subject to the Plan have not
     theretofore been granted, then the Committee shall, in good faith,
     determine the value of the Company (after consulting with a third-party
     financial advisor), and if, based upon such value, assuming an event set
     forth in clause (i) or (ii) above were to occur (whether or not any such
     event actually occurs), MDC would achieve a return of at least three (3.0)
     times the amount of its total investment in the shares of capital stock of
     the Company, before giving effect to the exercise of all Options awardable
     under the Plan, and any other then-outstanding management options (it being
     understood that any transaction fees and

                                       10
<PAGE>

     management fees received by MDC from the Company shall not be considered
     proceeds to MDC for purposes of calculating such return on investment),
     Options with respect to the total number of shares of Stock then available
     for grant under Section 4 shall be granted, as soon as practicable after
     such valuation and measurement of MDC's hypothetical return on investment,
     to any or all then-existing Optionees who are employees of the Company or a
     Subsidiary at such time, the allocation of such Options among such
     Optionees to be determined by the Committee in its sole discretion.

No Optionee shall have any right to prevent the consummation of any of the
foregoing acts affecting the number of shares of Stock available to such
Optionee. Any actions or determinations of the Committee under this Subsection
10(b) need not be uniform as to all outstanding Options, nor treat all Optionees
identically. Notwithstanding the foregoing adjustments, in no event may any
Option be exercised after ten (10) years from the date it was originally
granted, and any changes to ISOs pursuant to this Section 10 shall, unless the
Committee determines otherwise, only be effective to the extent such adjustments
or changes do not cause a "modification" (within the meaning of Section
424(h)(3) of the Code) of such ISOs or adversely affect the tax status of such
ISOs.

          11. Miscellaneous Provisions. (a) The Plan shall be unfunded. The
Company shall not be required to establish any special or separate fund or to
make any other segregation of assets to assure the issuance of shares of
Stock or the payment of cash upon exercise or payment of any Option. Proceeds
from the sale of shares of Stock pursuant to Options granted under the Plan
shall constitute general funds of the Company. The expenses of the Plan shall
be borne by the Company.

               (b) Except as otherwise provided in this paragraph (b) of
Section 11 or by the Committee, an Option by its terms shall be personal and
may not be sold, transferred, pledged, assigned, encumbered or otherwise
alienated or hypothecated otherwise than by will or by the laws of descent
and distribution and shall be exercisable during the lifetime of an Optionee
only by him or her. At the Committee's discretion, an Agreement may permit
the exercise of an Optionee's Option (or any portion thereof) after his or
her death by the beneficiary most recently named by such Optionee in a
written designation thereof filed with the Company, or, in lieu of any such
surviving beneficiary, as designated by the Optionee by will or by the laws
of descent and distribution. In the event any Option is exercised by the
executors, administrators, heirs or distributees of the estate of a deceased
Optionee, or such an Optionee's beneficiary, or the transferee of an Option,
in any such case pursuant to the terms and conditions of the Plan and the
applicable Agreement and in accordance with such terms and conditions as may
be specified from time to time by the Committee, the Company shall be under
no obligation to issue Stock thereunder unless and until the Committee is
satisfied that the person or persons exercising such Option is the duly
appointed legal representative of the deceased Optionee's estate or the
proper legatees or distributees thereof or the named beneficiary of such
Optionee, or the valid transferee of such Option, as applicable.

               (c) If at any time the Committee shall determine, in its
discretion, that the listing, registration and/or qualification of shares of
Stock upon any securities exchange or

                                       11
<PAGE>

under any state or Federal law, or the consent or approval of any governmental
regulatory body, is necessary or desirable as a condition of, or in connection
with, the sale or purchase of shares of Stock hereunder, no Option may be
exercised in whole or in part unless and until such listing, registration,
qualification, consent and/or approval shall have been effected or obtained, or
otherwise provided for, free of any conditions not acceptable to the Committee.

               (d) The Committee may require each person receiving Stock in
connection with any Option under the Plan to represent and agree with the
Company in writing that such person is acquiring the shares of Stock for
investment without a view to the distribution thereof. The Committee, in its
absolute discretion, may impose such restrictions on the ownership and
transferability of the shares of Stock purchasable or otherwise receivable by
any person under any Option as it deems appropriate. Any such restrictions
shall be set forth in the applicable Agreement, and the certificates
evidencing such shares may include any legend that the Committee deems
appropriate to reflect any such restrictions.

               (e) The Committee may, in its discretion, extend one or more
loans to Optionees who are key employees of the Company or a Subsidiary in
connection with the exercise or receipt of an Option granted to any such
employees. The terms and conditions of any such loan shall be set by the
Committee.

               (f) By accepting any benefit under the Plan, each Optionee and
each person claiming under or through such Optionee shall be conclusively
deemed to have indicated their acceptance and ratification of, and consent
to, all of the terms and conditions of the Plan and any action taken under
the Plan by the Committee, the Company or the Board, in any case in
accordance with the terms and conditions of the Plan.

               (g) Neither the adoption of the Plan nor anything contained
herein shall affect any other compensation or incentive plans or arrangements
of the Company or any Subsidiary, or prevent or limit the right of the
Company or any Subsidiary to establish any other forms of incentives or
compensation for their employees or consultants or directors, or grant or
assume options or other rights otherwise than under the Plan.

               (h) The Plan shall be governed by and construed in accordance
with the laws of New York, except as superseded by applicable Federal law.

               (i) The words "Section" and "paragraph" shall refer to provisions
of the Plan, unless expressly indicated otherwise.

          12. Limits of Liability. (a) Any liability of the Company or a
Subsidiary to any Optionee with respect to any Option shall be based solely
upon contractual obligations created by the Plan and the Agreement.

          (b) Neither the Company nor a Subsidiary nor any member of the
Committee or the Board, nor any other person participating in any
determination of any question under the Plan, or in the interpretation,
administration or application of the Plan, shall have any liability, in

                                       12
<PAGE>

the absence of bad faith, to any party for any action taken or not taken in
connection with the Plan, except as may expressly be provided by statute.

          13. Amendments and Termination. The Board may, at any time and with
or without prior notice, amend, alter, suspend, or terminate the Plan;
provided, however, no such amendment, alteration, suspension, or termination
shall be made which would alter the requirements of paragraph (b)(5) of
Section 10 without the unanimous written consent of then-existing Optionees
referred to in such paragraph, or impair the previously accrued rights of any
holder of an Option theretofore granted without his or her written consent,
or which, without first obtaining approval of the stockholders of the Company
(where such approval is necessary to satisfy (i) any requirements under the
Code relating to ISOs or (ii) any applicable law, regulation or rule), would:

          (a) except as is provided in Section 10, increase the maximum
number of shares of Stock which may be sold or awarded under the Plan;

          (b) except as is provided in Section 10, decrease the minimum
option exercise price requirements of Section 6(a);

          (c) change the class of persons eligible to receive Options under
the Plan; or

          (d) extend the duration of the Plan or the period during which Options
may be exercised under Section 6(b).

          The Committee may amend the terms of any Option theretofore granted,
including any Agreement, retroactively or prospectively, but no such amendment
shall impair the previous rights of any Optionee without his or her written
consent.

          14. Duration. Following the adoption of the Plan by the Board, the
Plan shall become effective as of the date on which it is approved by the
holders of a majority of the Company's outstanding Stock which is present and
voted at a meeting, or by written consent in lieu of a meeting, which
approval must occur within the period ending twelve (12) months after the
date the Plan is adopted by the Board. The Plan shall terminate upon the
earliest to occur of:

          (a) the effective date of a resolution adopted by the Board
          terminating the Plan, in accordance with Section 13;

          (b) the date all shares of Stock subject to the Plan are
          delivered pursuant to the Plan's provisions; or

          (c) ten (10) years from the date the Plan is approved by the
          Company's shareholders.

No Option may be granted under the Plan after the earliest to occur of the
events or dates described in the foregoing paragraphs (a) through (c) of this
Section 14; however, Options theretofore granted may extend beyond such date.



                                       13
<PAGE>

          No such termination of the Plan shall affect the previously accrued
rights of any Optionee hereunder and all Options previously granted hereunder
shall continue in force and in operation after the termination of the Plan,
except as they may be otherwise terminated in accordance with the terms of the
Plan or the Agreement.











                                       14


<PAGE>
                                                                  Exhibit 10.9


                           TAX SHARING AGREEMENT


        This TAX SHARING AGREEMENT for the allocation and settlement of
consolidated U.S. federal income tax liability (hereinafter referred to as
the "Agreement") is dated as of October 18, 1998 between DIMAC Holdings,
Inc., a Delaware corporation ("Parent") and DIMAC Corporation, a Delaware
corporation, DIMAC Marketing Corporation,  a Delaware corporation, AmeriComm
Holdings, Inc., a Delaware corporation, DIMAC DIRECT, Inc., a Missouri
corporation, The McClure Group Inc., a Missouri corporation, MBS/Multimode
Inc., a Missouri corporation, Wilcox & Associates Inc., a Missouri
corporation, Palm Coast Data Inc., a Missouri corporation and AmeriComm
Direct Marketing, Inc., a Delaware corporation, (each, a "Subsidiary" and
together, the "Subsidiaries").

                                  RECITALS

        A.  Parent and each Subsidiary are members of an affiliated group
(the "Affiliated Group") as defined in Section 1504(a) of the Internal
Revenue Code of 1986, as amended (the "Code").

        B. The Affiliated Group intends to file consolidated federal income
tax returns.

        C.  Parent and the Subsidiaries desire to establish a method for (i)
allocating the consolidated federal income tax liability of the Affiliated
Group between the Parent and each Subsidiary and (ii) reimbursing Parent for
payment of such tax liability.

            NOW THEREFORE, in consideration of the mutual covenants contained
herein, the parties agree as follows:

        1.  PAYMENT OF FEDERAL INCOME TAXES OF AFFILIATED GROUP.  Parent
shall file all federal income tax returns on behalf of the Affiliated Group
and pay to the Internal Revenue Service (the "IRS") all income taxes of the
Affiliated Group.

        2.  CONTRIBUTION BY MEMBER FOR TAX LIABILITY.  Each Subsidiary shall
compute and pay to Parent, an amount equal to the greater of (a) the federal
income taxes that the Subsidiary would be required to pay with respect to
such taxable year if the Subsidiary had filed a separate federal income tax
return for the current year and all prior taxable years (collectively, the
"Separate Federal Income Tax Liability"), and (b) the product of (i) the
federal income tax liability of the Affiliated Group for such year and (ii) a
fraction, (x) the numerator of which is an amount equal to the Separate
Federal Income Tax Liability of the Subsidiary for such year and (y) the
denominator of which is the aggregate total of the Separate Federal Income
Tax Liability that each member of the Affiliated Group would have incurred
for such year if such corporations had filed separate federal income tax
returns for such year and all prior years.

<PAGE>

        3. ESTIMATED TAX PAYMENTS.  Each Subsidiary shall compute on the same
basis as set forth in Paragraph 2 its contribution to the estimated federal
income tax installments due for each taxable period, and it shall pay such
amount to Parent on a timely basis. Any amounts paid under this Paragraph 3
shall be credited against the amounts payable by such Subsidiary to Parent
under Paragraph 2.

        4. REFUNDS AND DEFICIENCIES.  In the event that for any reason there
is an adjustment of the Affiliated Group's federal income tax liability, the
tax liability of each member of the Affiliated Group shall be recomputed in
accordance with the provisions of this Agreement to reflect such adjustment.
Any additional payments (including refunds) required by such adjustment shall
be paid within ten (10) days of the date of a Final Determination with
respect to such redetermination, or as soon as such adjustment can
practicably be calculated, if later, together with interest for the period
and at the rate provided for underpayments in Section 6621 of the Code (or
such successor section).  The term "Final Determination" shall mean a closing
agreement with the IRS, a claim for refund which has been allowed, a
deficiency notice with respect to which the period for filing a petition with
the United States Tax Court has expired or a decision of any court of
competent jurisdiction which is not subject to appeal or the time for appeal
of which has expired.

        5.  STATE AND LOCAL TAXES.  If, under the laws of any state (or
subdivision thereof) or foreign country (or subdivision thereof) in which the
Affiliated Group is subject to income tax, Parent and a Subsidiary are
required or permitted to file their income tax returns on a combined or
consolidated basis, then the provisions of Paragraphs 1 through 4 hereof
shall be applicable as if such combined or consolidated income tax returns
were consolidated federal income tax returns.

        6. TIME AND FORM OF PAYMENT.  Payments pursuant to Paragraphs 2, 3
and 5 hereof shall be made by check no later than seven (7) days prior to the
due date of the Affiliated Group's consolidated federal income tax return for
the taxable year with respect to which a consolidated federal income tax
return is filed on behalf of the Affiliated Group (hereinafter referred to as
the "Taxable Period"), not including extensions.  If the due date for such
return is extended, such payments shall be made on an estimated basis and
shall be recalculated no later than seven (7) days prior to the extended due
date for such return, and any difference between such recalculated payments
and such estimated payments shall be paid by check to the party entitled
thereto at the time of such recalculation with interest from such due date at
the rate provided for in Section 6621 of the Code.

        7.  RESOLUTION OF DISPUTES.  Any dispute concerning the calculation
or basis of determination of any payment provided for hereunder shall be
resolved by the independent public accountants for Parent, whose judgment
shall be final, conclusive and binding upon the parties.

        8.  COOPERATION.  Each Subsidiary shall cooperate with Parent in the
filing of any consolidated federal income tax returns for the Affiliated
Group which Parent elects to file by maintaining such books and records and,
within sixty (60) days following the close of every


                                       2
<PAGE>

Taxable Period, providing such information as may be necessary or useful in
the filing of such returns and executing any documents and taking any actions
which Parent may reasonably request in connection therewith.  Parent and each
Subsidiary will provide one another such information concerning such returns
and the application of this Agreement as Parent or such Subsidiary may
reasonable request of one another.

        9.  ADJUDICATIONS.  In any audit, conference or other proceeding with
the Internal Revenue Service or in any judicial proceedings concerning the
determination of the federal income tax liabilities of the Affiliated Group,
the Affiliated Group shall be represented by persons selected by Parent.  The
settlement and terms of settlement of any issues relating to such proceeding
shall be in the sole discretion of Parent, and each Subsidiary hereby
appoints Parent as its agent for the purpose of proposing and concluding any
such settlement.

        10.  COUNTERPARTS  This Agreement may be executed in two or more
counterparts, each of which shall constitute an original, but all of which,
when taken together, shall constitute but one instrument.








                                       3
<PAGE>


        IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
signed by their duly authorized representative as of the date first above
written.


                                    DIMAC HOLDINGS, INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    DIMAC CORPORATION

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    DIMAC MARKETING CORPORATION

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    AMERICOMM HOLDINGS, INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary


<PAGE>

                                    DIMAC DIRECT, INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    THE MCCLURE GROUP INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    MBS/MULTIMODE INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    WILCOX & ASSOCIATES INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary

                                    PALM COAST DATA INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary


<PAGE>


                                    AMERICOMM DIRECT MARKETING, INC.

                                    By: /s/ James Wu
                                       -----------------------------
                                       Name:  James Wu
                                       Title: Assistant Secretary


<PAGE>


                                                                 Exhibit 10.10


                                DIMAC CORPORATION

                               FIRST AMENDMENT TO
                      AMENDED AND RESTATED CREDIT AGREEMENT

         THIS FIRST AMENDMENT (this "AMENDMENT") dated as of March 26, 1999 to
the AMENDED AND RESTATED CREDIT AGREEMENT (the "CREDIT AGREEMENT") dated as of
October 22, 1998 is entered into by and among DIMAC CORPORATION, a Delaware
corporation (the "COMPANY"), DIMAC HOLDINGS, INC., a Delaware corporation
("HOLDINGS"), THE CREDIT SUPPORT PARTIES listed on the signature pages hereto
(each individually referred to herein as a "CREDIT SUPPORT PARTY" and
collectively as "CREDIT SUPPORT PARTIES"), and THE FINANCIAL INSTITUTIONS party
hereto (each individually referred to herein as a "LENDER" and collectively as
"LENDERS"). Capitalized terms used herein without definition shall have the same
meanings herein as set forth in the Credit Agreement and in the amendments
contained in Section 1 hereof.


                                    RECITALS

         WHEREAS, the Company has requested that Requisite Lenders agree to
modify certain provisions of the Credit Agreement with respect to the financial
covenants contained therein and certain other provisions of the Credit Agreement
in connection therewith.

         NOW, THEREFORE, in consideration of the premises and the agreements,
provisions and covenants herein contained, the parties hereto agree as follows:


SECTION 1.  AMENDMENTS TO CREDIT AGREEMENT

1.1  DEFINITIONS.

         A. Subsection 1.1 of the Credit Agreement is hereby amended by amending
the definitions of "Applicable Base Rate Margin," "Applicable Eurodollar Rate
Margin," "Consolidated Adjusted EBITDA," and "Indebtedness," as set forth below:

                  The definition of "APPLICABLE BASE RATE MARGIN" is hereby
amended by adding the following sentence at the conclusion thereof:

"Notwithstanding the foregoing, on and after the First Amendment to A&R Credit
Agreement Effective Date to and including December 31, 2000, so long as the
Leverage Ratio is greater than or equal to 5.50:1.00, the Applicable Base Rate
Margin shall be increased by .25% per annum in excess of the rate otherwise
applicable pursuant to this definition."


                                        1

<PAGE>

                  The definition of "APPLICABLE EURODOLLAR RATE MARGIN" is
hereby amended by adding the following sentence at the conclusion thereof:

"Notwithstanding the foregoing, on and after the First Amendment to A&R Credit
Agreement Effective Date to and including December 31, 2000,so long as the
Leverage Ratio is greater than or equal to 5.50:1.00, the Applicable Eurodollar
Rate Margin shall be increased by .25% per annum in excess of the rate otherwise
applicable pursuant to this definition."

                  The definition of "CONSOLIDATED ADJUSTED EBITDA" is hereby
amended by adding the following language in paragraph (viii) following the term
"SCHEDULE 1.1(i)":

"and SCHEDULE 1.1(ii)"

                  The definition of "INDEBTEDNESS" is hereby amended by adding
the following sentence at the conclusion thereof:

"Notwithstanding the foregoing, on and after the First Amendment to A&R Credit
Agreement Effective Date to and including December 31, 2000, obligations under
the Permitted Earn Out Agreements listed on SCHEDULE 1.1(ii) annexed hereto,
shall not constitute Indebtedness."

         B. Subsection 1.1 of the Credit Agreement is hereby further amended by
adding the following definitions in appropriate alphabetical order:

                  "FIRST AMENDMENT TO A&R CREDIT AGREEMENT" means that certain
First Amendment to Amended and Restated Credit Agreement dated as of March 26,
1999 by and among Company, Holdings, the Credit Support Parties named therein,
and the Lenders party thereto.

                  "FIRST AMENDMENT TO A&R CREDIT AGREEMENT EFFECTIVE DATE" means
the date of effectiveness of Section 1 to the First Amendment to A&R Credit
Agreement.

                  "CASH CONTRIBUTION" means the $15,000,000 cash contribution
made to the Company by Holdings on or before the time of effectiveness of the
First Amendment to A&R Credit Agreement Effective Date.

1.2  AMENDMENTS TO SECTION 2: AMOUNTS AND TERMS OF COMMITMENTS AND LOANS

         A. Subsection 2.1A(iii) of the Credit Agreement is hereby amended
by including the following language following the second paragraph of
Section 2.1A(iii):

         "Notwithstanding the foregoing, on and after the First Amendment to A&R
Credit Agreement Effective Date, Lenders shall have no obligation to make new
Revolving Loans (and Swing Line Lender shall have no obligation to make Swing
Line Loans) until such time as the


                                        2

<PAGE>

Company is in compliance with the provisions of subsections 7.6A through 7.6E
(whether or not such subsections are otherwise required to be complied with
under the terms of subsection 7.6F).

         B. Subsection 2.4B(iii)(c) is hereby amended by adding the following
sentence at the conclusion thereof:

         "Notwithstanding the foregoing, such Equity Proceeds shall not be
applied to prepay Loans pursuant to this subsection if such Equity Proceeds are
received in connection with the Cash Contribution."

         C. SECTION 2.4B(iii)(F) of the Credit Agreement is hereby amended to
read in its entirety as follows:

                           "(f) PREPAYMENTS AND REDUCTIONS FROM CONSOLIDATED
                  EXCESS CASH FLOW. In the event that there shall be
                  Consolidated Excess Cash Flow for any Fiscal Year (commencing
                  with the Fiscal Year ending December 31, 2000), Company shall,
                  no later than 100 days after the end of such Fiscal Year,
                  prepay the Loans (and/or the Revolving Loan Commitments shall
                  be reduced) in an aggregate amount equal to 50% of such
                  Consolidated Excess Cash Flow if the Leverage Ratio for such
                  Fiscal Year exceeds 4.0:1.0; PROVIDED that no prepayments
                  shall be required pursuant to this Subsection 2.4B(iii)(f)
                  (and the Revolving Loan Commitments shall not be reduced) if
                  the Leverage Ratio for such Fiscal year is less than or equal
                  to 4.0:1.0."

1.3  AMENDMENTS TO SECTION 5: REPRESENTATIONS AND WARRANTIES

         A. Subsection 5.4 of the Credit Agreement is hereby amended to read in
its entirety as follows:

                  "Since the First Amendment to A&R Credit Agreement Effective
Date, no event or change has occurred that has caused or evidences, either in
any case or in the aggregate, a Material Adverse Effect. Since the Closing Date,
neither Company nor any of its Subsidiaries has directly or indirectly declared,
ordered, paid or made, or set apart any sum of property for, any Restricted
Junior Payment or agreed to do so except as permitted by subsection 7.5."

1.4  AMENDMENTS TO SECTION 7: NEGATIVE COVENANTS

         A. Subsection 7.3(viii) of the Credit Agreement is hereby amended to
read in its entirety as follows:

                  (viii) Company and its Subsidiaries may make and own other
Investments in an aggregate amount not to exceed at any time $5,000,000;
PROVIDED that the aggregate amount of such Investments in any Fiscal Year shall
not exceed $2,500,000; PROVIDED FURTHER that during the period from the First
Amendment to A&R Credit Agreement Effective Date to December 31, 2000, Company
and its Subsidiaries shall not make any such Investments.


                                        3

<PAGE>

         B. Subsection 7.6 of the Credit Agreement is hereby amended to add the
following subsection 7.6F:

         "F. FIRST AMENDMENT FINANCIAL COVENANTS. Notwithstanding any provisions
of this Agreement to the contrary (other than as provided under subsection
2.1A(iii) with respect to the obligation of Lenders to make Revolving Loans and
Swing Line Lenders to make Swing Line Loans), during the period from the First
Amendment to A&R Credit Agreement Effective Date to December 31, 2000, Company
and its Subsidiaries shall not be required to comply with the financial
covenants set forth in subsection 7.6A through and including subsection 7.6E
(other than as provided under subsection 2.1A(iii) with respect to the
obligation of Lenders to make Revolving Loans and Swing Line Lenders to make
Swing Line Loans), but rather, the Company and its Subsidiaries shall be
required to comply with the following financial covenants:

                  (i) INTEREST COVERAGE RATIO.  Company shall not permit the
         Interest Coverage Ratio as of any Fiscal Quarter ending on a date set
         forth below to be less than the correlative ratio indicated:


<TABLE>
<CAPTION>

                                            MINIMUM INTEREST
                         DATE                COVERAGE RATIO
                  ------------------     ----------------------
                  <S>                    <C>
                  March 31, 1999                1.29:1.00
                  June 30, 1999                 1.21:1.00
                  September 30, 1999            1.14:1.00
                  December 31, 1999             1.17:1.00
                  March 31, 2000                1.27:1.00
                  June 30, 2000                 1.36:1.00
                  September 30, 2000            1.45:1.00
                  December 31, 2000             1.52:1.00
                  ------------------     -----------------------

</TABLE>


                  (ii) MINIMUM EBITDA.  Company shall not permit Consolidated
         Adjusted EBITDA for any four Fiscal Quarter period ending on a date set
         forth below to be less than the correlative amount indicated:


<TABLE>
<CAPTION>

                                          MINIMUM CONSOLIDATED
                         DATE                ADJUSTED EBITDA
                  ------------------     ----------------------
                  <S>                    <C>
                  March 31, 1999               $41,364,000
                  June 30, 1999                $38,871,000

</TABLE>


                                       4

<PAGE>


<TABLE>
<CAPTION>

                                          MINIMUM CONSOLIDATED
                         DATE                ADJUSTED EBITDA
                  ------------------     ----------------------
                  <S>                    <C>
                  September 30, 1999           $35,495,000
                  December 31, 1999            $36,666,000
                  March 31, 2000               $40,143,000
                  June 30, 2000                $42,981,000
                  September 30, 2000           $45,795,000
                  December 31, 2000            $47,969,000
                  ------------------     ----------------------

</TABLE>


                  (iii) MAXIMUM QUARTERLY CAPITAL EXPENDITURES.  Company shall
         not and shall not permit any of its Subsidiaries to incur Consolidated
         Capital Expenditures during any Fiscal Quarter ending on a date set
         forth below in excess of the correlative amount indicated below (each
         such amount to be increased by any amount of Consolidated Capital
         Expenditures permitted to be incurred during the prior Fiscal Quarter
         but not actually incurred):


<TABLE>
<CAPTION>

                                             MAXIMUM CAPITAL
                         DATE                 EXPENDITURES
                  ------------------     ----------------------
                  <S>                    <C>
                  March 31, 1999               $6,200,000
                  June 30, 1999                $5,000,000
                  September 30, 1999           $2,500,000
                  December 31, 1999            $1,300,000
                  March 31, 2000               $3,100,000
                  June 30, 2000                $3,600,000
                  September 30, 2000           $3,600,000
                  December 31, 2000            $3,200,000
                  ------------------     ----------------------

</TABLE>


         C. Subsection 7.7(vii) of the Credit Agreement is hereby amended by
adding the following sentence at the conclusion thereof:

         "Notwithstanding the foregoing, during the period from the First
Amendment to A&R Credit Agreement Effective Date to and including December 31,
2000, the Company and its Subsidiaries shall not engage in any transaction
otherwise permitted under this subsection 7.7(vii)."


                                        5

<PAGE>

         D. Subsection 7.10 to the Credit Agreement is hereby amended by adding
the following sentence at the conclusion thereof:

"Notwithstanding any provision of this Agreement to the contrary, during the
period from the First Amendment to A&R Credit Agreement Effective Date to
December 31, 2000, Company shall not, and shall not permit any of its
Subsidiaries to, pay (but may accrue such amounts until permitted to be paid
under the Management Services Agreement) any management fees (pursuant to the
Management Services Agreement or otherwise) to any MDC Entities or their
Affiliates. Following December 31, 2000, Company is permitted to pay management
fees (pursuant to the Management Services Agreement or otherwise) to MDC
Entities or their Affiliates, if Company is in pro forma compliance with the
original terms of the Credit Agreement."


SECTION 2.  CONDITIONS TO EFFECTIVENESS

         Section 1 of this Amendment shall become effective only upon the
satisfaction of all of the following conditions precedent (the date of
satisfaction of such conditions being referred to herein as the "FIRST AMENDMENT
TO A&R CREDIT AGREEMENT EFFECTIVE DATE"):

         A. EXECUTION.  Loan Parties and Requisite Lenders shall have executed
this Amendment.

         B. CASH CONTRIBUTION.  Company shall have received the Cash
Contribution in the amount of $15,000,000 in cash on or before the First
Amendment to A&R Credit Agreement Effective Date such Cash Contribution to
be made in form and substance satisfactory to the Administrative Agent.

         C. AMENDMENTS TO OTHER AGREEMENTS.  Administrative Agent shall have
received executed amendments to the Management Services Agreement amending the
provisions thereof to conform to the requirements of subsection 7.10 of the
Credit Agreement.

         D. OPINIONS OF LOAN PARTIES' COUNSEL.  Administrative Agent (for
Lenders) shall have received an executed copy of one or more favorable written
opinions of White & Case LLP, counsel to Loan Parties, dated as of the First
Amendment to A&R Credit Agreement Effective Date, as to the enforceability of
this Amendment and such other matters as Administrative Agent and its counsel
shall reasonably request, in form and substance satisfactory to Administrative
Agent and Company hereby requests such counsel to such Loan Parties to deliver
such opinion.

         E. FEES.  The Administrative Agent shall have received reimbursement or
other payment of all out-of-pocket expenses required to be reimbursed or paid by
the Company hereunder or under any other Loan Document.

         F. NECESSARY CONSENTS.  Each Loan Party shall have obtained all
material consents necessary or advisable in connection with the execution of
this Amendment.


                                        6

<PAGE>

         G. OTHER REQUIREMENTS.  Administrative Agent and Lenders shall have
received such other documents and information regarding the Loan Parties as
reasonably requested by the Administrative Agent.


SECTION 3.  BORROWER'S REPRESENTATIONS AND WARRANTIES

         In order to induce Lenders to enter into this Amendment and to amend
the Credit Agreement in the manner provided herein, each of the Company and
Holdings represents and warrants to each Lender that the following statements
are true, correct and complete in all material respects:

         A. CORPORATE POWER AND AUTHORITY.  Each Loan Party has all requisite
corporate power and authority to enter into this Amendment and to carry out the
transactions contemplated by, and perform its obligations under, the Credit
Agreement as amended by this Amendment (the "AMENDED AGREEMENT") and the other
Loan Documents.

         B. AUTHORIZATION OF AGREEMENTS.  The execution and delivery of this
Amendment and the performance of the Amended Agreement and the other Loan
Documents have been duly authorized by all necessary corporate action on the
part of each Loan Party.

         C. NO CONFLICT.  The execution and delivery by each Loan Party of this
Amendment and the performance by each Loan Party of the Amended Agreement and
the other Loan Documents do not and will not (i) violate (A) any provision of
any law, statute, rule or regulation, or of the certificate or articles of
incorporation or partnership agreement, other constitutive documents or by-laws
of Holdings, the Company or any Subsidiary, (B) any applicable order of any
court or any rule, regulation or order of any governmental authority or (C) any
provision of any indenture, certificate of designation for preferred stock,
agreement or other instrument to which Holdings, the Company or any Subsidiary
is a party or by which any of them or any of their property is or may be bound,
(ii) be in conflict with, result in a breach of or constitute (alone or with
notice or lapse of time or both) a default under any such indenture, certificate
of designation for preferred stock, agreement or other instrument, where any
such conflict, violation, breach or default referred to in clause (i) or (ii) of
this Section 3.C., individually or in the aggregate could reasonably be expected
to have a Material Adverse Effect, (iii) result in or require the creation or
imposition of any Lien upon any of the properties or assets of each Loan Party
(other than any Liens created under any of the Loan Documents in favor of
Administrative Agent on behalf of Lenders), or (iv) require any approval of
stockholders or partners or any approval or consent of any Person under any
contractual obligation of each Loan Party, except for such approvals or consents
which will be obtained on or before the First Amendment to A&R Credit Agreement
Effective Date.

         D. GOVERNMENTAL CONSENTS.  No action, consent or approval of,
registration or filing with or any other action by any governmental authority is
or will be required in connection with the execution and delivery by each Loan
Party of this Amendment and the performance by Company and Holdings of the
Amended Agreement and the other Loan Documents, except for such actions,


                                        7

<PAGE>

consents and approvals the failure to obtain or make which could not reasonably
be expected to result in a Material Adverse Effect or which have been obtained
and are in full force and effect.

         E. BINDING OBLIGATION.  This Amendment and the Amended Agreement have
been duly executed and delivered by each Loan Party party thereto and each
constitutes a legal, valid and binding obligation of the Loan Parties to the
extent a party thereto enforceable against of the Loan Party in accordance with
its terms, except as enforceability may be limited by bankruptcy, insolvency,
moratorium, reorganization or other similar laws affecting creditors' rights
generally and except as enforceability may be limited by general principles of
equity (regardless of whether such enforceability is considered in a proceeding
in equity or at law).

         F. INCORPORATION OF REPRESENTATIONS AND WARRANTIES FROM CREDIT
AGREEMENT.  The representations and warranties contained in Section 5 of the
Amended Agreement are and will be true, correct and complete in all material
respects on and as of the First Amendment to A&R Credit Agreement Effective Date
to the same extent as though made on and as of that date, except to the extent
such representations and warranties specifically relate to an earlier date, in
which case they were true, correct and complete in all material respects on and
as of such earlier date.

         G. ABSENCE OF DEFAULT.  After giving effect to this Amendment, no event
has occurred and is continuing or will result from the consummation of the
transactions contemplated by this Amendment that would constitute an Event of
Default or a Default.


SECTION 4.  ACKNOWLEDGMENT AND CONSENT

         Each of the Credit Support Parties hereby acknowledges that it has
reviewed the terms and provisions of the Credit Agreement and this Amendment and
consents to the amendment of the Credit Agreement effected pursuant to this
Amendment. Each Credit Support Party hereby confirms that each Loan Document to
which it is a party or otherwise bound and all Collateral encumbered thereby
will continue to guarantee or secure, as the case may be, to the fullest extent
possible in accordance with the Loan Documents the payment and performance of
all "Obligations" under each of the Loan Documents to which is a party (in each
case as such terms are defined in the applicable Loan Document).

         Each of the Credit Support Parties acknowledges and agrees that each of
the Loan Documents to which it is a party or otherwise bound shall continue in
full force and effect and that all of its obligations thereunder shall be valid
and enforceable and shall not be impaired or limited by the execution or
effectiveness of this Amendment. Each Credit Support Party represents and
warrants that all representations and warranties contained in the Amended
Agreement and the Loan Documents to which it is a party or otherwise bound are
true, correct and complete in all material respects on and as of the First
Amendment to A&R Credit Agreement Effective Date to the same extent as though
made on and as of that date, except to the extent such representations and
warranties


                                        8

<PAGE>

specifically relate to an earlier date, in which case they were true, correct
and complete in all material respects on and as of such earlier date.

         Each of the Credit Support Parties acknowledges and agrees that (i)
notwithstanding the conditions to effectiveness set forth in this Amendment, it
is not required by the terms of the Credit Agreement or any other Loan Document
to consent to the amendments to the Credit Agreement effected pursuant to this
Amendment and (ii) nothing in the Credit Agreement, this Amendment or any other
Loan Document shall be deemed to require the consent of Credit Support Parties
to any future amendments to the Credit Agreement.

SECTION 5.  MISCELLANEOUS

         A. REFERENCE TO AND EFFECT ON THE CREDIT AGREEMENT AND THE OTHER LOAN
DOCUMENTS.

                  (i) On and after the First Amendment to A&R Credit Agreement
         Effective Date, each reference in the Credit Agreement to "this
         Agreement," "hereunder,","hereof," "herein," "hereto" or words of like
         import referring to the Credit Agreement, and each reference in the
         other Loan Documents to the "Credit Agreement," "thereunder," "thereof"
         or words of like import referring to the Credit Agreement shall mean
         and be a reference to the Credit Agreement as amended by this
         Amendment.

                  (ii) Except as specifically amended by this Amendment, the
         Credit Agreement and the other Loan Documents shall remain in full
         force and effect and are hereby ratified and confirmed.

                  (iii) The execution, delivery and performance of this
         Amendment shall not, except as expressly provided herein, constitute a
         waiver of any provision of, or operate as a waiver of any right, power
         or remedy of any Agent or Lender under, the Credit Agreement or any of
         the other Loan Documents.

         B. HEADINGS.  Section and Subsection headings in this Amendment are
included herein for convenience of reference only and shall not constitute a
part of this Amendment for any other purpose or be given any substantive effect.

         C. APPLICABLE LAW.  THIS AMENDMENT AND THE RIGHTS AND OBLIGA TIONS OF
THE PARTIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED
IN ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING
WITHOUT LIMITATION SECTION 5-1401 OF THE GENERAL OBLIGATIONS LAW OF THE STATE OF
NEW YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.


                                        9

<PAGE>

         D. COUNTERPARTS.  This Amendment may be executed in any number of
counterparts and by different parties hereto in separate counterparts, each of
which when so executed and delivered shall be deemed an original, but all such
counterparts together shall constitute but one and the same instrument;
signature pages may be detached from multiple separate counterparts and attached
to a single counterpart so that all signature pages are physically attached to
the same document.


                  [Remainder of page intentionally left blank]


                                       10

<PAGE>


         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
duly executed and delivered by their respective officers thereunto duly
authorized as of the date first written above.


         BORROWER:


                                          DIMAC CORPORATION

                                          By: /s/ Scott P. Ebert
                                             -----------------------------------
                                             Name:  Scott P. Ebert
                                             Title: VP/Controller


         HOLDINGS:                        DIMAC HOLDING, INC.

                                          By: /s/ Scott P. Ebert
                                             -----------------------------------
                                             Name:  Scott P. Ebert
                                             Title: VP/Controller


         CREDIT SUPPORT
         PARTIES (FOR THE PURPOSES
         OF SECTION 4 ONLY):              AMERICOMM HOLDINGS, INC.

                                          By: /s/ Scott P. Ebert
                                             -----------------------------------
                                             Name:  Scott P. Ebert
                                             Title: VP/Controller


                                          AMERICOMM DIRECT MARKETING, INC.

                                          By: /s/ Scott P. Ebert
                                             -----------------------------------
                                             Name:  Scott P. Ebert
                                             Title: VP/Controller


                                          DIMAC MARKETING CORPORATION

                                          By: /s/ John F. Meneough
                                             -----------------------------------
                                             Name:  John F. Meneough
                                             Title: President


                                      S-1

<PAGE>


                                          PALM COAST DATA INC.

                                          By: /s/ John F. Meneough
                                             -----------------------------------
                                             Name:  John F. Meneough
                                             Title:


                                          MBS/MULTIMODE INC.

                                          By: /s/ John F. Meneough
                                             -----------------------------------
                                             Name:  John F. Meneough
                                             Title:


                                          DIMAC DIRECT, INC.

                                          By: /s/ John F. Meneough
                                             -----------------------------------
                                             Name:  John F. Meneough
                                             Title: President


                                          DMW WORLDWIDE, INC.

                                          By: /s/ John F. Meneough
                                             -----------------------------------
                                             Name:  John F. Meneough
                                             Title:


           LENDERS                        CREDIT SUISSE FIRST BOSTON
           AND AGENTS:
                                          By: /s/ Thomas G. Muoio
                                             -----------------------------------
                                             Name: Thomas G. Muoio
                                             Title: Vice President


                                          By: /s/ William S. Lutkins
                                             -----------------------------------
                                             Name: William S. Lutkins
                                             Title: Vice President


                                        S-2

<PAGE>


                                          WARBURG DILLON READ LLC

                                          By: /s/ Robert Parsons
                                             -----------------------------------
                                             Name: Robert Parsons
                                             Title: Managing Director


                                          By: /s/ Michael Grayer
                                             -----------------------------------
                                             Name: Michael Grayer
                                             Title: Managing Director


                                         FIRST UNION NATIONAL BANK


                                          By: /s/ Jorge Gonzalez
                                             -----------------------------------
                                             Name:  Jorge Gonzalez
                                             Title: Senior Vice President


                                          UBS AG, STAMFORD BRANCH

                                          By: /s/ Renata Jacobson
                                             -----------------------------------
                                             Name:  Renata Jacobson
                                             Title: Director


                                          By: /s/ Lawrence M. Charleson
                                             -----------------------------------
                                             Name:  Lawrence M. Charleson
                                             Title: Executive Director


                                          FLEET BANK, N.A.

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:

                                          BANKBOSTON, N.A.

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                       S-3

<PAGE>


                                          BANK AUSTRIA CREDITANSTALT
                                          CORPORATE FINANCE, INC.

                                          By: /s/ David E. Yewer
                                             -----------------------------------
                                             Name:  David E. Yewer
                                             Title: Vice President


                                          By: /s/ Richard P. Buckanavago
                                             -----------------------------------
                                             Name:  Richard P. Buckanavago
                                             Title: Vice President


                                          MARINE MIDLAND BANK

                                          By: /s/ Susan L. LeFevre
                                             -----------------------------------
                                             Name:  Susan L. LeFevre
                                             Title: Authorized Signatory


                                          FRANKLIN FLOATING RATE TRUST

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                          TORONTO DOMINION (TEXAS), INC.

                                          By: /s/ Sonja R. Jordan
                                             -----------------------------------
                                             Name:  Sonja R. Jordan
                                             Title: Vice President


                                      S-4

<PAGE>


                                          MERCANTILE BANK N.A.

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                          JACKSON NATIONAL LIFE INSURANCE
                                          COMPANY
                                          BY:  PPM AMERICA, INC., AS ATTORNEY IN
                                               FACT, ON BEHALF OF JACKSON NA-
                                               TIONAL LIFE INSURANCE COMPANY


                                          By: /s/ Michael DiRe
                                             -----------------------------------
                                             Name:  Michael DiRe
                                             Title: Sr. Managing Director


                                          VAN KAMPEN PRIME
                                          RATE INCOME TRUST

                                          By: /s/ Jeffery W. Maillet
                                             -----------------------------------
                                             Name:  Jeffery W. Maillet
                                             Title: Senior Vice President
                                                    and Director


                                          VAN KAMPEN SENIOR
                                          FLOATING RATE FUND

                                          By: /s/ Jeffery W. Maillet
                                             -----------------------------------
                                             Name:  Jeffery W. Maillet
                                             Title: Senior Vice President
                                                    and Director


                                      S-5

<PAGE>


                                          THE PRUDENTIAL INSURANCE COMPANY
                                          OF AMERICA

                                          By: /s/ B. Ross Smead
                                             -----------------------------------
                                             Name: B. Ross Smead
                                             Title: Vice President


                                          STEIN ROE & FARNHAM INCORPORATED, AS
                                          AGENT FOR KEYPORT LIFE INSURANCE COM
                                          PANY

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                          STEIN ROE FLOATING RATE LIMITED
                                          LIABILITY COMPANY

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                          INDOSUEZ CAPITAL FUNDING IV, L.P.
                                          By: Indosuez Capital as
                                              Portfolio Advisor

                                          By: /s/ Melissa Marano
                                             -----------------------------------
                                             Name:  Melissa Marano
                                             Title: Vice President


                                       S-6

<PAGE>

                                          INDOSUEZ CAPITAL FUNDING III, LIMITED
                                          By: Indosuez Capital as
                                              Portfolio Advisor

                                          By: /s/ Melissa Marano
                                             -----------------------------------
                                             Name:  Melissa Marano
                                             Title: Vice President


                                          UNION BANK OF CALIFORNIA, N.A.

                                          By:
                                             -----------------------------------
                                             Name:
                                             Title:


                                          SENIOR DEBT PORTFOLIO
                                          By: Boston Management and Research,
                                              as Investment Advisor

                                          By: /s/ Scott H. Page
                                             -----------------------------------
                                             Name:  Scott H. Page
                                             Title: Vice President


                                          NATIONAL BANK OF CANADA

                                          By: /s/ Theresa White
                                             -----------------------------------
                                             Name: Theresa White
                                             Title: Vice President


                                          By: /s/ Gaston R. Frosina
                                             -----------------------------------
                                             Name: Gaston R. Frosina
                                             Title: Vice President


                                       S-7



<PAGE>
                                                                Exhibit 10.11


                                DIMAC CORPORATION

                               SECOND AMENDMENT TO
                      AMENDED AND RESTATED CREDIT AGREEMENT

                  This SECOND AMENDMENT (this "AMENDMENT"), dated as of July 23,
1999, to the AMENDED AND RESTATED CREDIT AGREEMENT, dated as of October 22,
1998, as amended by the First Amendment, dated as of March 26, 1999 (as amended,
the "CREDIT AGREEMENT"), is entered into by and among DIMAC CORPORATION, a
Delaware corporation (the "COMPANY"), DIMAC HOLDINGS, INC., a Delaware
corporation ("HOLDINGS"), THE CREDIT SUPPORT PARTIES listed on the signature
pages hereto (each individually referred to herein as a "CREDIT SUPPORT PARTY"
and collectively as "CREDIT SUPPORT PARTIES"), THE FINANCIAL INSTITUTIONS party
hereto, CREDIT SUISSE FIRST BOSTON ("CSFB"), as administrative agent for Lenders
(in such capacity, "ADMINISTRATIVE AGENT"), and as Arranger, WARBURG DILLON READ
LLC, as Syndication Agent, and FIRST UNION NATIONAL BANK, as Documentation
Agent.

                                    RECITALS:

                  WHEREAS, capitalized terms used herein without definition
shall have the same meanings herein as set forth in the Credit Agreement, as
amended hereby;

                  WHEREAS, Company, Holdings, the Lenders, Administrative Agent,
Arranger, Syndication Agent and Documentation Agent are parties to the Credit
Agreement, pursuant to which the Lenders have extended certain credit facilities
to Company;

                  WHEREAS, Company has requested that (i) the aggregate
Revolving Loan Commitments of the Lenders holding Revolving Loan Commitments be
reduced, pro rata, by $28,281,363.31, (ii) the Lenders holding Term Loans
extend, pro rata, additional Term Loans in an aggregate principal amount of
$28,281,363.31, the proceeds of which will be used to provide financing for
working capital and other general corporate purposes of Company and its
Subsidiaries, and (iii) certain other changes be made to the Credit Agreement as
more fully set forth herein;

                  WHEREAS, the Lenders have agreed to amend the Credit Agreement
to provide for each of the foregoing, which amendment shall become effective
upon satisfaction of the conditions precedent set forth herein; and

                  WHEREAS, it is the intent of Loan Parties to confirm that all
Obligations of Loan Parties under the other Loan Documents shall continue in
full force and effect and that, from and after the Second Amendment Effective
Date, all references to the "CREDIT AGREEMENT" contained therein shall be deemed
to refer to the Credit Agreement, as amended hereby.

                  NOW, THEREFORE, in consideration of the premises and the
agreements, provisions and covenants herein contained, Holdings, Company,
Lenders and Agents agree that, on the Second Amendment Effective Date, the
Credit Agreement shall be amended as follows:

<PAGE>

SECTION 1.        AMENDMENTS TO CREDIT AGREEMENT

1.1      AMENDMENTS TO SECTION 1.

                  A. SUBSECTION 1.1 of the Credit Agreement is hereby amended by
amending the definitions of "Commitments", "Consolidated Adjusted EBITDA",
"Notes" "Term A Loan Commitment", "Term A Loan Exposure", "Term A Loans", "Term
B Loan Commitment", "Term B Loan Exposure", "Term B Loans", "Term C Loan
Commitment", "Term C Loan Exposure" and "Term C Loans" as set forth below:

                  "COMMITMENTS" means (i) with respect to the period prior to
the Second Amendment Effective Date, the commitments of Lenders to make Loans as
set forth in subsection 2.1A of this Agreement, and (ii) on and after the Second
Amendment Effective Date, the commitments of Lenders to make Loans as set forth
in subsection 2.1A(v) of this Agreement.

                  CONSOLIDATED ADJUSTED EBITDA" means, for any period, the sum
(without duplication) of the amounts for such period (as determined for Company
and its Subsidiaries on a consolidated basis and in accordance with subsection
7.6E(ii), if applicable) of (i) Consolidated Net Income, (ii) Consolidated
Interest Expense, (iii) provisions for taxes based on income, (iv) total
depreciation expense, (v) total amortization expense, (vi) other non-cash items
reducing Consolidated Net Income, (vii) all one-time cash compensation payments
made in connection with the Acquisition, (viii) those items described on
SCHEDULES 1.1(i) and 1.1(ii) annexed hereto, and (ix) Management Fees to the
extent accrued but not paid, LESS (a) other non-cash items increasing
Consolidated Net Income, (b) to the extent not otherwise deducted in determining
Consolidated Net Income, any payments made under Permitted Earn Out Agreements
entered into on or after the Closing Date and Management Fees paid, and (c) any
payments (net of indemnification) by Company and its Subsidiaries of any
demands, obligations, interest, penalties, suits, judgments, orders,
liabilities, debts, claims, actions, causes of action, costs and expenses
(including legal, consultants' and witness' fees) in connection with the postal
inspection service investigation disclosed on Schedule 5.14 of the DIMAC Acquisi
tion Agreement. With respect to the determination of Consolidated Adjusted
EBITDA for any period prior to the completion of four Fiscal Quarters following
the Closing Date, Consolidated Adjusted EBITDA shall be calculated for certain
Fiscal Quarters in the manner set forth in subsection 7.6E(i).

                  "NOTES" means one or more of the Term Notes, Revolving Notes
or Swing Line Note or any combination thereof (including any such Notes issued
pursuant to the Second Amendment)

                  "TERM A LOAN COMMITMENT" means the commitment of a Lender to
make a Term A Loan to Company pursuant to subsections 2.1A(i)(a) and 2.1A(v)(a)
of this Agreement, and "TERM A LOAN COMMITMENTS" means such commitments of all
Lenders in the aggregate.

                  "TERM A LOANS" means the Term A Loans made pursuant to
subsections 2.1A(i)(a) and 2.1A(v)(a) of this Agreement.

                                      -2-

<PAGE>

                  "TERM B LOAN COMMITMENT" means the commitment of a Lender to
make a Term B Loan to Company pursuant to subsections 2.1A(i)(b), 2.1A(ii)(a)
and 2.1A(v)(b) of this Agreement, and "TERM B LOAN COMMITMENTS" means such
commitments of all Lenders in the aggregate.

                  "TERM B LOAN EXPOSURE" means, with respect to any Lender as of
any date of determination the outstanding principal amount of the Term B Loan of
that Lender.

                  "TERM B LOANS" means the Term B Loans made pursuant to
subsections 2.1A(i)(b), 2.1A(ii)(a) and 2.1A(v)(b) of this Agreement.

                  "TERM C LOAN COMMITMENT" means the commitment of a Lender to
make a Term C Loan to Company pursuant to subsections 2.1A(i)(c), 2.1A(ii)(b)
and 2.1A(v)(c) of this Agreement, and "TERM C LOAN COMMITMENTS" means such
commitments of all Lenders in the aggregate.

                  "TERM C LOAN EXPOSURE" means, with respect to any Lender as of
any date of determination the outstanding principal amount of the Term C Loan of
that Lender.

                  "TERM C LOANS" means the Term C Loans made pursuant to
subsections 2.1A(i)(c), 2.1A(ii)(b) and 2.1A(v)(c) of this Agreement.

                  B. SUBSECTION 1.1 of the Credit Agreement is hereby further
amended by adding the following definitions in appropriate alphabetical order:

                  ""SECOND AMENDMENT" means that certain Second Amendment, dated
as of July 23, 1999, to this Agreement by and among Company, Holdings, the
Credit Support Parties named therein, the Agents, and the Lenders party thereto.

                  "SECOND AMENDMENT EFFECTIVE DATE" means the "Second Amendment
Effective Date" as such term is defined in the Second Amendment.

                  "SECOND AMENDMENT LOANS" means, the Second Amendment Term
Loans and the Revolving Loans made on the Second Amendment Effective Date.

                  "SECOND AMENDMENT TERM A LOAN COMMITMENT" means the commitment
of a Lender to make a Term A Loan to Company pursuant to subsection 2.1A(v)(a)
of this Agreement, and "SECOND AMENDMENT TERM A LOAN COMMITMENTS" means such
commitments of all Lenders in the aggregate.

                  "SECOND AMENDMENT TERM A LOANS" means a portion of the Term A
Loans, in an aggregate principal amount not exceeding $7,976,794.78, that may be
borrowed by Company on the Second Amendment Effective Date.

                  "SECOND AMENDMENT TERM B LOAN COMMITMENT" means the commitment
of a Lender to make a Term B Loan to Company pursuant to subsection 2.1A(v)(b)
of this

                                      -3-

<PAGE>

Agreement, and "SECOND AMENDMENT TERM B LOAN COMMITMENTS" means such commitments
of all Lenders in the aggregate.

                  "SECOND AMENDMENT TERM B LOANS" means a portion of the Term B
Loans, in an aggregate principal amount not exceeding $11,602,610.59, that may
be borrowed by Company on the Second Amendment Effective Date.

                  "SECOND AMENDMENT TERM C LOAN COMMITMENT" means the commitment
of a Lender to make a Term C Loan to Company pursuant to subsection 2.1A(v)(c)
of this Agreement, and "SECOND AMENDMENT TERM C LOAN COMMITMENTS" means such
commitments of all Lenders in the aggregate.

                  "SECOND AMENDMENT TERM C LOANS" means a portion of the Term C
Loans, in an aggregate principal amount not exceeding $8,701,957.94, that may be
borrowed by Company on the Second Amendment Effective Date.

                  "SECOND AMENDMENT TERM LOANS" means the Second Amendment Term
A Loans, Second Amendment Term B Loans and the Second Amendment Term C Loans,
collectively.

1.2      AMENDMENTS TO SECTION 2.

                  A. SUBSECTION 2.1A(iii) of the Credit Agreement is hereby
amended by deleting the final paragraph thereof and substituting the following
therefor:

                  "Notwithstanding the foregoing, x) no more than $1,718,636.69
of Revolving Loans may be made on the Second Amendment Effective Date, and such
Revolving Loans may not be repaid until all other Revolving Loans are repaid and
the Revolving Loan Commitments have been terminated y) after the Second
Amendment Effective Date, Lenders shall have no obligation to make new Revolving
Loans (and Swing Line Lender shall have no obligation to make Swing Line Loans
and Issuing Lender shall have no obligation to issue any Letters of Credit)
until such time as the Company is in compliance with the provisions of
subsection 7.6A through 7.6E (whether or not such subsections are otherwise
required to be complied with under the terms of subsection 7.6F) and z) on and
after the Second Amendment Effective Date, the Revolving Loan Commitments shall
be reduced from $75,000,000 to $46,718,636.69, such reduction to be allocated
among the Revolving Loan Commitments of the Lenders on the basis of their Pro
Rata Shares in the Revolving Loan Commitments."

                  B. SUBSECTION 2.1A of the Credit Agreement is hereby amended
by adding the following:

                  (v)      SECOND AMENDMENT TERM LOANS.

                  (a) Each Lender severally agrees to lend to Company on the
Second Amendment Effective Date an aggregate amount not exceeding its Pro Rata
Share of the aggregate amount of the Second Amendment Term A Loan Commitments,
in each case to be used for the purposes identified in subsection 2.5B. The
amount of each Lender's Second

                                      -4-

<PAGE>

Amendment Term A Loan Commitment is set forth opposite its name on SCHEDULE 2.1
annexed to the Second Amendment and the aggregate amount of the Second Amendment
Term A Loan Commitments is $7,976,794.78. Each Lender's Second Amendment Term A
Loan Commitment in respect of the Second Amendment Term A Loans shall expire
immediately and without further action on the Second Amendment Effective Date in
the event the Second Amendment Term A Loans are not made on that date. Amounts
borrowed under this subsection 2.1A(v)(a) and subsequently repaid or prepaid may
not be reborrowed.

                  (b) Each Lender severally agrees to lend to Company on the
Second Amendment Effective Date an aggregate amount not exceeding its Pro Rata
Share of the aggregate amount of the Second Amendment Term B Loan Commitments,
in each case to be used for the purposes identified in subsection 2.5B. The
amount of each Lender's Second Amendment Term B Loan Commitment is set forth
opposite its name on SCHEDULE 2.1 annexed to the Second Amendment and the
aggregate amount of the Second Amendment Term B Loan Commitments is
$11,602,610.59. Each Lender's Second Amendment Term B Loan Commitment in respect
of the Second Amendment Term B Loans shall expire immediately and without
further action on the Second Amendment Effective Date in the event the Second
Amendment Term B Loans are not made on that date. Amounts borrowed under this
subsection 2.1A(v)(b) and subsequently repaid or prepaid may not be reborrowed.

                  (c) Each Lender severally agrees to lend to Company on the
Second Amendment Effective Date an aggregate amount not exceeding its Pro Rata
Share of the aggregate amount of the Second Amendment Term C Loan Commitments,
in each case to be used for the purposes identified in subsection 2.5B. The
amount of each Lender's Second Amendment Term C Loan Commitment is set forth
opposite its name on SCHEDULE 2.1 annexed to the Second Amendment and the
aggregate amount of the Second Amendment Term C Loan Commitments is
$8,701,957.94. Each Lender's Second Amendment Term C Loan Commitment in respect
of the Second Amendment Term C Loans shall expire immediately and without
further action on the Second Amendment Effective Date in the event the Second
Amendment Term C Loans are not made on that date. Amounts borrowed under this
subsection 2.1A(v)(c) and subsequently repaid or prepaid may not be reborrowed.

                  C. Each of SUBSECTIONS 2.4A(i), 2.4A(ii), and 2.4A(iii) of the
Credit Agreement is hereby by amended to read in their entirety as follows:

                  "(i) SCHEDULED PAYMENTS OF TERM A LOANS. Company shall make
principal payments on the Term A Loans in installments on the dates set forth
below, each such installment to be in an amount equal to the corresponding
percentages set forth below of the principal amount of the Term A Loans (other
than Second Amendment Term A Loans):

<TABLE>
<CAPTION>
 =================================== ==================================
                     DATE                       SCHEDULED REPAYMENT
                                     OF
                                     TERM A LOANS
 =================================== ==================================

<S>                                  <C>
 March 31, 2001                      4.00%
 June 30, 2001                       4.00%
 September 30, 2001                  4.25%
</TABLE>

                                      -5-
<PAGE>

<TABLE>
<S>                                  <C>
 ----------------------------------- ----------------------------------
 December 31, 2001                   4.25%
 ----------------------------------- ----------------------------------
 March 31, 2002                      7.625%
 June 30, 2002                       7.625%
 September 30, 2002                  7.625%
 December 31, 2002                   7.625%
 ----------------------------------- ----------------------------------
 March 31, 2003                      8.35%
 June 30, 2003                       8.35%
 September 30, 2003                  8.35%
 December 31, 2003                   8.35%
 =================================== ==================================
 March 31, 2004                      9.60%
 June 30, 2004                       10.00%
 =================================== ==================================
</TABLE>

                  ; PROVIDED that the scheduled installments of principal of
                  such Term A Loans set forth above shall be reduced in
                  connection with any voluntary or mandatory prepayments of the
                  Term A Loans in accordance with subsection 2.4C; and PROVIDED,
                  FURTHER that such Term A Loans and all other amounts owed
                  hereunder with respect to the Term A Loans shall be paid in
                  full no later than June 30, 2004 and the final installment
                  payable by Company in respect of the Term A Loans on such date
                  shall be in an amount, if such amount is different from that
                  specified above, sufficient to repay all amounts owing by
                  Company under this Agreement with respect to the Term A Loans.
                  All Second Amendment Term A Loans shall be paid in full on
                  June 30, 2004.

                  (ii) SCHEDULED PAYMENTS OF TERM B LOANS. Company shall make
principal payments on the Term B Loans in installments on the dates set forth
below, each such installment to be in an amount equal to the corresponding
percentages set forth below of the principal amount of the Term B Loans (other
than Second Amendment Term B Loans):

<TABLE>
<CAPTION>
 ================================== ==================================
                     DATE           SCHEDULED REPAYMENT
                                    OF
                                    TERM B LOANS
 ================================== ==================================
<S>                                              <C>
 March 31, 2001                                  0.25%
 June 30, 2001                                   0.25%
 September 30, 2001                              0.25%
 December 31, 2001                               0.25%
 ---------------------------------- ----------------------------------
 March 31, 2002                                  0.25%
 June 30, 2002                                   0.25%
 September 30, 2002                              0.25%
 December 31, 2002                               0.25%
 ---------------------------------- ----------------------------------
 March 31, 2003                                  0.25%
 June 30, 2003                                   0.25%
 September 30, 2003                              0.25%
 December 31, 2003                               0.25%
 ---------------------------------- ----------------------------------
 March 31, 2004                                  0.25%
 June 30, 2004                                   0.25%
</TABLE>



                                      -6-
<PAGE>

<TABLE>
<S>                                              <C>
 September 30, 2004                              7.50%
 December 31, 2004                               7.50%
 ---------------------------------- ----------------------------------
 March 31, 2005                                  7.50%
 June 30, 2005                                   7.50%
 September 30, 2005                              16.0%
 December 31, 2005                               16.0%
 ---------------------------------- ----------------------------------
 March 31, 2006                                  16.0%
 June 30, 2006                                   18.5%
 ================================== ==================================
</TABLE>

                  ; PROVIDED that the scheduled installments of principal of
                  such Term B Loans set forth above shall be reduced in
                  connection with any voluntary or mandatory prepayments of the
                  Term B Loans in accordance with Subsection 2.4C; and PROVIDED,
                  FURTHER that such Term B Loans and all other amounts owed
                  hereunder with respect to such Term B Loans shall be paid in
                  full no later than June 30, 2006 and the final installment
                  payable by Company in respect of the Term B Loans on such date
                  shall be in an amount, if such amount is different from that
                  specified above, sufficient to repay all amounts owing by
                  Company under this Agreement with respect to the Term B Loans.
                  All Second Amendment Term B Loans shall be paid in full on
                  June 30, 2006.

                  (iii) SCHEDULED PAYMENTS OF TERM C LOANS. Company shall make
principal payments on the Term C Loans in installments on the dates set forth
below, each such installment to be in an amount equal to the corresponding
percentages set forth below of the original principal amount of the Term C Loans
(other than Second Amendment Term C Loans):

<TABLE>
<CAPTION>
 ========================================= ==============================
                                           SCHEDULED
                      DATE                 REPAYMENT
                                           OF
                                           TERM C LOANS
 ========================================= ==============================
<S>                                                   <C>
 March 31, 2001                                       0.25%
 June 30, 2001                                        0.25%
 September 30, 2001                                   0.25%
 December 31, 2001                                    0.25%
 ----------------------------------------- ------------------------------
 March 31, 2002                                       0.25%
 June 30, 2002                                        0.25%
 September 30, 2002                                   0.25%
 December 31, 2002                                    0.25%
 ----------------------------------------- ------------------------------
 March 31, 2003                                       0.25%
 June 30, 2003                                        0.25%
 September 30, 2003                                   0.25%
 December 31, 2003                                    0.25%
 ----------------------------------------- ------------------------------
 March 31, 2004                                       0.25%
 June 30, 2004                                        0.25%
 September 30, 2004                                   0.25%
 December 31, 2004                                    0.25%
</TABLE>


                                      -7-
<PAGE>

<TABLE>
<S>                                                  <C>
 ----------------------------------------- ------------------------------
 March 31, 2005                                      0.25%
 June 30, 2005                                       0.25%
 September 30, 2005                                  0.25%
 December 31, 2005                                   0.25%
 ----------------------------------------- ------------------------------
 March 31, 2006                                      0.25%
 June 30, 2006                                       0.25%
 September 30, 2006                                 46.75%
 December 31, 2006                                  47.75%
 ========================================= ==============================
</TABLE>

                  ; PROVIDED that the scheduled installments of principal of
                  such Term C Loans set forth above shall be reduced in
                  connection with any voluntary or mandatory prepayments of the
                  Term C Loans in accordance with Subsection 2.4C; and PROVIDED,
                  FURTHER that such Term C Loans and all other amounts owed
                  hereunder with respect to such Term C Loans shall be paid in
                  full no later than December 31, 2006 and the final installment
                  payable by Company in respect of such Term C Loans on such
                  date shall be in an amount, if such amount is different from
                  that specified above, sufficient to repay all amounts owing by
                  Company under this Agreement with respect to the Term C Loans.
                  All Second Amendment Term C Loans shall be paid in full on
                  December 31, 2006."

                  D. SUBSECTION 2.5B of the Credit Agreement is hereby amended
to read in its entirety as follows:

                  "B. Phase II Term Loans and Revolving Loans Made On the
Effective Date; Second Amendment Term Loans.

                  (i) The proceeds of $45,000,000 in aggregate principal amount
of Phase II Term Loans and an aggregate principal amount of Revolving Loans not
to exceed an amount acceptable to Agents made to Company on the Effective Date,
together with the net proceeds from the issuance of equity by Holdings on the
Effective Date, the Senior Subordinated Notes and the Holdings Notes shall be
applied (a) to finance the redemption, repurchase or other repayment of
outstanding Indebtedness with respect to the Existing Senior Notes, the Existing
TCW Notes and the Existing AmeriComm Credit Agreement, and (b) to pay fees,
costs and expenses payable by Holdings and its Subsidiaries on or before the
Effective Date in connection with such refinancing.

                  (ii) The proceeds of the Second Amendment Term Loans shall be
applied to provide financing for working capital and other general corporate
purposes of Company and its Subsidiaries."

1.3      AMENDMENT FOR SECTION 5:  REPRESENTATIONS AND WARRANTIES.

                  Subsection 5.4 of the Credit Agreement is hereby amended to
read in its entirety as follows:



                                      -8-
<PAGE>

                  "Since the Second Amendment Effective Date, no event or change
has occurred that has caused or evidences, either in any case or in the
aggregate, a Material Adverse Effect. Since the Closing Date, neither Company
nor any of its Subsidiaries has directly or indirectly declared, ordered, paid
or made, or set apart any sum of property for, any Restricted Junior Payment or
agreed to do so except as permitted by subsection 7.5."

1.4      AMENDMENTS TO SECTION 7:  NEGATIVE COVENANTS.

                  Subsection 7.6F of the Credit Agreement is hereby amended in
its entirety as follows:

                  "F. SECOND AMENDMENT FINANCIAL COVENANTS. Notwithstanding any
provisions of this Agreement to the contrary (other than as provided under
subsection 2.1A(iii) with respect to the obligation of Lenders to make Revolving
Loans and Swing Line Lenders to make Swing Line Loans and Issuing Lender to
issue Letters of Credit), during the period from the Second Amendment Effective
Date to December 31, 2000, Company and its Subsidiaries shall not be required to
comply with the financial covenants set forth in subsection 7.6A through and
including subsection 7.6E (other than as provided under subsection 2.1A(iii)
with respect to the obligation of Lenders to make Revolving Loans and Swing Line
Lenders to make Swing Line Loans and Issuing Lender to issue Letters of Credit),
but rather, the Company and its Subsidiaries shall be required to comply with
the following financial covenants:

                  (i) MINIMUM EBITDA. Company shall not permit Consolidated
Adjusted EBITDA for any four Fiscal Quarter period ending on a date set forth
below to be less than the correlative amount indicated:

<TABLE>
<CAPTION>
             ==================================================
                                DATE          MINIMUM
                                              CONSOLIDATED
                                             ADJUSTED EBITDA
             ==================================================
             <S>                              <C>
             September 30, 1999               $28,000,000
                                           -------------------
             December 31, 1999                $29,000,000
                                           -------------------
             March 31, 2000                   $31,000,000
                                           -------------------
             June 30, 2000                    $34,000,000
                                           -------------------
             September 30, 2000               $34,000,000
                                           -------------------
             December 31, 2000                $34,000,000
             ==================================================
</TABLE>

                  (ii) MAXIMUM CAPITAL EXPENDITURES. Company shall not and shall
not permit any of its Subsidiaries to incur Consolidated Capital Expenditures,
for either the two Fiscal Quarter period or for the Fiscal Year, in each case,
ending on the dates set forth below in excess of the correlative amount
indicated below (each such amount to be increased by any amount of Consolidated
Capital Expenditures permitted to be incurred during the prior period, but not
actually incurred):



                                      -9-
<PAGE>

<TABLE>
<CAPTION>
              ==========================================================
                DATE                      MAXIMUM CAPITAL EXPENDITURES
              ==========================================================
                    <S>                               <C>
                                                      $5,300,000
                    Fiscal Year ending
                    December 31, 2000                 $13,000,000
              ==========================================================
</TABLE>

1.5      AMENDMENT TO SECTION 10: MISCELLANEOUS.

                   Subsection 10.1C of the Credit Agreement is hereby amended to
read in its entirety as follows:

                  "Except as otherwise agreed to by Administrative Agent and
Company, no holder of any participation, other than an Affiliate of the Lender
granting such participation, shall be entitled to require such Lender to take or
omit to take any action hereunder except action (i) effecting the extension of
the final maturity of the Loan allocated to such participation, (ii) effecting a
reduction of the principal amount of or affecting the rate of interest payable
on any Loan allocated to such participation, (iii) releasing all or
substantially all of the Collateral, or (iv) releasing all of the Guarantors
from their obligations under the Guaranties, and all amounts payable by Company
hereunder (including, without limitation, amounts payable to such Lender
pursuant to subsections 2.6D, 2.7 and 3.6) shall be determined as if such Lender
had not sold such participation. Company and each Lender hereby acknowledge and
agree that, except as otherwise agreed by all Lenders and any participant,
solely for purposes of subsections 10.4 and 10.5, (a) any participation will
give rise to a direct obligation of Company to the participant and (b) the
participant shall be considered to be a "Lender"."

1.6      AMENDMENTS TO EXHIBITS IV, V, VI AND VII AND SCHEDULE 1.1(ii) TO THE
CREDIT AGREEMENT.


                  Exhibits IV, V, VI and VII and SCHEDULE 1.1(ii) to the Credit
Agreement are hereby amended by deleting them in their entirety and inserting,
in lieu thereof, Exhibits IV, V, VI and VII and SCHEDULE 1.1(ii) hereto,
respectively.

SECTION 2.        CONDITIONS TO EFFECTIVENESS

                  The effectiveness of the amendments set forth in Section 1
hereof and the several obligations of Lenders to make the Second Amendment Term
Loans and any Revolving Loans to be made on the Second Amendment Effective Date
are, in addition to the conditions precedent specified in SUBSECTION 4.2 of the
Credit Agreement, subject to the prior or concurrent satisfaction of the
following conditions (the date of satisfaction of such conditions being referred
to herein as the "SECOND AMENDMENT EFFECTIVE DATE"):

                  A. CERTAIN DOCUMENTS. On or before the Second Amendment
Effective Date, each Loan Party shall deliver or cause to be delivered to
Lenders (or to Administrative Agent for Lenders with sufficient originally
executed copies, where appropriate, for each Lender and its counsel):

                                      -10-
<PAGE>

                  (i) Certified copies of its Certificate of Incorporation,
together with a good standing certificate from the Secretary of State of the
State of Delaware, each dated a recent date prior to the Second Amendment
Effective Date;

                  (ii) resolutions of its Board of Directors approving and
authorizing the execution, delivery and performance of this Amendment, certified
as of the Second Amendment Effective Date by its corporate secretary or an
assistant secretary as being in full force and effect without modification or
amendment;

                  (iii) signature and incumbency certificates of its officers
executing this Amendment and the other Loan Documents to which it is a party as
of the Second Amendment Effective Date; and

                  (iv) executed originals of this Amendment and (to the extent
not previously executed and delivered to Lenders) the other Loan Documents to
which it is a party.

                  B. NOTICE OF BORROWING. Administrative Agent shall have
received before the Second Amendment Effective Date, in accordance with the
provisions of Subsection 2.1B, an originally executed Notice of Borrowing, with
such changes and modifications thereto that are acceptable to Administrative
Agent in order to reflect the borrowing of the Second Amendment Term Loans and
Revolving Loans made as of such date, signed by the chief executive officer or
the chief financial officer of Company or by any executive officer of Company
designated by the resolutions of the Board of Directors referred to above and in
a writing delivered to Administrative Agent.

                  C. OPINIONS OF COUNSEL TO LOAN PARTIES. Lenders and their
respective counsel shall have received originally executed copies of one or more
favorable written opinions of White & Case LLP, counsel to Loan Parties, dated
as of the Second Amendment Effective Date, in substantially the form of Exhibit
A to this Amendment, and Company hereby requests such counsel for Loan Parties
to deliver such opinions.

                  D. REPRESENTATIONS AND WARRANTIES; PERFORMANCE OF AGREEMENTS.
Company shall have delivered to Administrative Agent an Officer's Certificate,
in form and substance satisfactory to Administrative Agent, to the effect that
(i) the representations and warranties contained in Section 5 of the Credit
Agreement, as amended hereby, are and will be true, correct and complete in all
material respects on and as of the Second Amendment Effective Date to the same
extent as though made on and as of that date, except to the extent such
representations and warranties specifically relate to an earlier date, in which
case they were true, correct and complete in all material respects on and as of
such earlier date, and (ii) Company shall have performed in all material
respects all agreements and satisfied all conditions which this Amendment
provides shall be performed or satisfied by Company on or before the Second
Amendment Effective Date, except as otherwise disclosed to and agreed to in
writing by Administrative Agent.

                  E. COMPLETION OF PROCEEDINGS. All corporate and other
proceedings taken or to be taken in connection with the transactions
contemplated by this Amendment and the



                                      -11-
<PAGE>

Credit Agreement, as amended hereby, and all documents incidental thereto not
previously found acceptable by Agent, acting on behalf of Lenders, and its
counsel shall be satisfactory in form and substance to Agent and such counsel,
and Agent and such counsel shall have received all such counterpart originals or
certified copies of such documents as Agent may reasonably request.

                  F. FEES. The Administrative Agent shall have received
reimbursement or other payment of all out-of-pocket expenses required to be
reimbursed or paid by the Company hereunder or under any other Loan Document.

                  G. NECESSARY CONSENTS. Each Loan Party shall have obtained all
material consents necessary or advisable in connection with the execution of
this Amendment.

                  H. LENDERS' CONSENT. Each Lender shall have executed this
Amendment and shall have delivered an original thereof to the Administrative
Agent.

                  I. CERTAIN COLLATERAL. Company shall have established cash
collateralization arrangements with respect to the proceeds of the Second
Amendment Loans reasonably acceptable to Administrative Agent.

                  J. OTHER REQUIREMENTS. Administrative Agent and Lenders shall
have received such other documents and information regarding the Loan Parties as
reasonably requested by the Administrative Agent.

Second Amendment Effective Date, the Credit Agreement and Exhibits IV, V, VI,
and VII and SCHEDULE 1.1(ii) thereto shall be amended as set forth in Section 1
hereof and all references in any other Loan Document to the Credit Agreement or
any of Exhibits IV, V, VI or VII or SCHEDULE 1.1(ii) thereto shall be a
reference to such Agreement or such Exhibit or such Schedule, as the case may
be, as amended pursuant to Section 1 hereof. Any Lender that has been issued a
Note prior to the Second Amendment Effective Date may request that Company issue
to such Lender a new Note (in exchange for the corresponding existing Note) in
the form of Exhibit IV, V, VI or VII hereto, as applicable, and, subject to
Section 2.1D of the Credit Agreement, Company shall issue such Note or Notes, as
applicable; PROVIDED, that the issuance of any such Note shall be solely in
substitution for, and not in satisfaction of, the existing Note of such Lender.


SECTION 3.        CERTAIN REPRESENTATIONS AND WARRANTIES

                  In order to induce Lenders to enter into this Amendment and to
amend the Credit Agreement in the manner provided herein, each of the Company
and Holdings represents and warrants to each Lender that the following
statements are true, correct and complete in all material respects:

                  A. CORPORATE POWER AND AUTHORITY. Each Loan Party has all
requisite corporate power and authority to enter into this Amendment and to
carry out the transactions contemplated by, and perform its obligations under,
the Credit Agreement, as amended hereby, and the other Loan Documents.



                                      -12-
<PAGE>

                  B. AUTHORIZATION OF AGREEMENTS. The execution and delivery of
this Amendment and the performance of the Credit Agreement, as amended hereby,
and the other Loan Documents have been duly authorized by all necessary
corporate action on the part of each Loan Party.

                  C. NO CONFLICT. The execution and delivery by each Loan Party
of this Amendment and the performance by each Loan Party of the Credit
Agreement, as amended hereby, and the other Loan Documents and the other
transactions consummated on the Second Amendment Effective Date do not and will
not (i) violate (A) any provision of any law, statute, rule or regulation, or of
the certificate or articles of incorporation or partnership agreement, other
constitutive documents or by-laws of Holdings, the Company or any Subsidiary,
(B) any applicable order of any court or any rule, regulation or order of any
governmental authority or (C) any provision of any indenture, certificate of
designation for preferred stock, agreement or other instrument to which
Holdings, the Company or any Subsidiary is a party or by which any of them or
any of their property is or may be bound, (ii) be in conflict with, result in a
breach of or constitute (alone or with notice or lapse of time or both) a
default under any such indenture, certificate of designation for preferred
stock, agreement or other instrument, where any such conflict, violation, breach
or default referred to in clause (i) or (ii) of this SUBSECTION 3.C,
individually or in the aggregate could reasonably be expected to have a Material
Adverse Effect, (iii) result in or require the creation or imposition of any
Lien upon any of the properties or assets of each Loan Party (other than any
Liens created under any of the Loan Documents in favor of Administrative Agent
on behalf of Lenders), or (iv) require any approval of stockholders or partners
or any approval or consent of any Person under any contractual obligation of
each Loan Party, except for such approvals or consents which will be obtained on
or before the Second Amendment Effective Date.

                  D. GOVERNMENTAL CONSENTS. No action, consent or approval of,
registration or filing with or any other action by any governmental authority is
or will be required in connection with the execution and delivery by each Loan
Party of this Amendment and the performance by Company and Holdings of the
Credit Agreement, as amended hereby, and the other Loan Documents, except for
such actions, consents and approvals the failure to obtain or make which could
not reasonably be expected to result in a Material Adverse Effect or which have
been obtained and are in full force and effect.

                  E. BINDING OBLIGATION. This Amendment and the Credit
Agreement, as amended hereby, have been duly executed and delivered by each Loan
Party thereto and each constitutes a legal, valid and binding obligation of the
Loan Parties to the extent a party thereto enforceable against the Loan Party in
accordance with its terms, except as enforceability may be limited by
bankruptcy, insolvency, moratorium, reorganization or other similar laws
affecting creditors' rights generally and except as enforceability may be
limited by general principles of equity (regardless of whether such
enforceability is considered in a proceeding in equity or at law).

                  F. INCORPORATION OF REPRESENTATIONS AND WARRANTIES FROM CREDIT
AGREEMENT. The representations and warranties contained in Section 5 of the
Credit Agreement, as amended hereby, are and will be true, correct and complete
in all material respects on and as of



                                      -13-
<PAGE>

the Second Amendment Effective Date to the same extent as though made on and as
of that date, except to the extent such representations and warranties
specifically relate to an earlier date, in which case they were true, correct
and complete in all material respects on and as of such earlier date.

                  G. ABSENCE OF DEFAULT. After giving effect to this Amendment,
no event has occurred and is continuing or will result from the consummation of
the transactions contemplated by this Amendment that would constitute an Event
of Default or a Potential Event of Default.

SECTION 4.        ACKNOWLEDGMENT AND CONSENT

                  Each of the Credit Support Parties hereby acknowledges that it
has reviewed the terms and provisions of the Credit Agreement and this Amendment
and consents to the amendment of the Credit Agreement effected pursuant to this
Amendment. Each Credit Support Party hereby confirms that each Loan Document to
which it is a party or otherwise bound and all Collateral encumbered thereby
will continue to guarantee or secure, as the case may be, in accordance with the
Loan Documents the payment and performance of all "Obligations" under each of
the Loan Documents to which is a party (in each case as such terms are defined
in the applicable Loan Document).

                  Each of the Credit Support Parties acknowledges and agrees
that each of the Loan Documents to which it is a party or otherwise bound shall
continue in full force and effect and that all of its obligations thereunder
shall be valid and enforceable and shall not be impaired or limited by the
execution or effectiveness of this Amendment. Each Credit Support Party
represents and warrants that all representations and warranties contained in the
Credit Agreement, as amended hereby, and the Loan Documents to which it is a
party or otherwise bound are true, correct and complete in all material respects
on and as of the Second Amendment Effective Date to the same extent as though
made on and as of that date, except to the extent such representations and
warranties specifically relate to an earlier date, in which case they were true,
correct and complete in all material respects on and as of such earlier date.

                  Each of the Credit Support Parties acknowledges and agrees
that (i) notwithstanding the conditions to effectiveness set forth in this
Amendment, it is not required by the terms of the Credit Agreement or any other
Loan Document to consent to the amendments to the Credit Agreement effected
pursuant to this Amendment and (ii) nothing in the Credit Agreement, this
Amendment or any other Loan Document shall be deemed to require the consent of
Credit Support Parties to any future amendments to the Credit Agreement.

SECTION 5.        MISCELLANEOUS

                  A. Reference to, and Effect on, the Credit Agreement and the
Other Loan Documents.

                  (i) On and after the Second Amendment Effective Date, each
reference in the Credit Agreement to "this Agreement," "hereunder,","hereof,"
"herein," "hereto" or words of like import referring to the Credit Agreement,
and each reference in the other Loan Documents to the



                                      -14-
<PAGE>

"Credit Agreement," "thereunder," "thereof" or words of like import referring to
the Credit Agreement shall mean and be a reference to the Credit Agreement as
amended by this Amendment.

                  (ii) Except as specifically amended by this Amendment, the
Credit Agreement and the other Loan Documents shall remain in full force and
effect and are hereby ratified and confirmed.

                  (iii) The execution, delivery and performance of this
Amendment shall not, except as expressly provided herein, constitute a waiver of
any provision of, or operate as a waiver of any right, power or remedy of any
Agent or Lender under, the Credit Agreement or any of the other Loan Documents.

                  B. HEADINGS. Section and Subsection headings in this Amendment
are included herein for convenience of reference only and shall not constitute a
part of this Amendment for any other purpose or be given any substantive effect.

                  C. Applicable Law. THIS AMENDMENT AND THE RIGHTS AND
OBLIGATIONS OF THE PARTIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE
CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW
YORK (INCLUDING WITHOUT LIMITATION SECTION 5-1401 OF THE GENERAL OBLIGATIONS LAW
OF THE STATE OF NEW YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

                  D. COUNTERPARTS. This Amendment may be executed in any number
of counterparts and by different parties hereto in separate counterparts, each
of which when so executed and delivered shall be deemed an original, but all
such counterparts together shall constitute but one and the same instrument;
signature pages may be detached from multiple separate counterparts and attached
to a single counterpart so that all signature pages are physically attached to
the same document.

                  [Remainder of page intentionally left blank]



                                      -15-
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
duly executed and delivered by their respective officers thereunto duly
authorized as of the date first written above.

                                    COMPANY:

                                    DIMAC CORPORATION


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                    HOLDINGS:

                                    DIMAC HOLDINGS, INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                    CREDIT SUPPORT PARTIES (for the purposes of
                                      Section 4 only):


                                    AMERICOMM HOLDINGS, INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                    AMERICOMM DIRECT MARKETING, INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                      -16-
<PAGE>

                                    DIMAC MARKETING CORPORATION


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                    PALM COAST DATA INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:


                                    MBS/MULTIMODE INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:


                                    DIMAC DIRECT, INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:  President


                                    DMW WORLDWIDE, INC.


                                    By:/s/ John F. Meneough
                                       ----------------------------------------
                                       Name:  John F. Meneough
                                       Title:


                                      -17-
<PAGE>

                                    LENDERS


                                    CREDIT SUISSE FIRST BOSTON


                                    AND AGENTS:


                                    By:/s/ Thomas G. Muoio
                                       ----------------------------------------
                                       Name:  Thomas G. Muoio
                                       Title:  Vice President


                                    By:/s/ W. MATTHEW CARTER
                                       ----------------------------------------
                                       Name:  W. Matthew Carter
                                       Title:  Assistant Vice President


                                    WARBURG DILLON READ LLC


                                    By:/s/ Renata Jacobson
                                       ----------------------------------------
                                       Name:  Renata Jacobson
                                       Title:  Director


                                    By:/s/ Robert Parsons
                                       ----------------------------------------
                                       Name:  Robert Parsons
                                       Title:  Managing Director


                                    FIRST UNION NATIONAL BANK


                                    By:/s/ Jorge A. Gonzalez
                                       ----------------------------------------
                                       Name:  Jorge A. Gonzalez
                                       Title:  Senior Vice President


                                    UBS AG, STAMFORD BRANCH


                                    By:/s/ Wilfred Saint
                                       ----------------------------------------
                                       Name:  Wilfred Saint
                                       Title:  Associate Director,
                                               Loan Portfolio Support, US


                                      -18-
<PAGE>

                                    By:/s/ Dorothy Mckinley
                                       ----------------------------------------
                                       Name:  Dorothy McKinley
                                       Title:  Associate Director,
                                               Loan Portfolio Support, US


                                    FLEET BANK, N.A.


                                    By:/s/ Lawrence E. Jacobs
                                       ----------------------------------------
                                       Name:  Lawrence E. Jacobs
                                       Title:  Vice President


                                    BANKBOSTON, N.A.


                                    By:/s/ Virginia Dennett
                                       ----------------------------------------
                                       Name:  Virginia Dennett
                                       Title:  Vice President


                                    BANK AUSTRIA CREDITANSTALT
                                      CORPORATE FINANCE, INC.


                                    By:/s/ David E. Yewer
                                       ----------------------------------------
                                       Name:  David E. Yewer
                                       Title:  Vice President


                                    By:/s/ CLIFFORD L. WELLS
                                       ----------------------------------------
                                       Name:  Clifford L. Wells
                                       Title:  Vice President


                                    HSBC BANK USA


                                    By:/s/ Susan L. Lefevre
                                       ----------------------------------------
                                       Name:  Susan L. LeFevre
                                       Title:  Authorized Signatory


                                      -19-
<PAGE>

                                    FRANKLIN FLOATING RATE TRUST


                                    By:/s/ Chauncey Lufkin
                                       ----------------------------------------
                                       Name:  Chauncey Lufkin
                                       Title:  Vice President


                                    TORONTO DOMINION (TEXAS), INC.


                                    By:/s/ Sonja R. Jordan
                                       ----------------------------------------
                                       Name:  Sonja R. Jordan
                                       Title:  Vice President


                                    MERCANTILE BANK N.A.


                                    By:/s/ John H. Phillips
                                       ----------------------------------------
                                       Name:  John H. Phillips
                                       Title:  Vice President


                                    JACKSON NATIONAL LIFE INSURANCE COMPANY


                                    BY:      PPM AMERICA, INC., AS ATTORNEY
                                             IN FACT, ON BEHALF OF JACKSON
                                             NA TIONAL LIFE INSURANCE COMPANY


                                    By:/s/ John Walding
                                       ----------------------------------------
                                       Name:  John Walding
                                       Title:  Managing Director


                                    VAN KAMPEN PRIME RATE INCOME TRUST


                                    By:/s/ LISA M. MINCHESKI
                                       ----------------------------------------
                                       Name:  Lisa M. Mincheski
                                       Title:  Vice President


                                      -20-
<PAGE>

                                    VAN KAMPEN SENIOR FLOATING RATE FUND


                                    By:/s/ Lisa M. Mincheski
                                       ----------------------------------------
                                       Name:  Lisa M. Mincheski
                                       Title:  Vice President


                                    THE PRUDENTIAL INSURANCE COMPANY OF AMERICA


                                    By:/s/ B. Ross Smead
                                       ----------------------------------------
                                       Name:  B. Ross Smead
                                       Title:  Vice President


                                    STEIN ROE & FARNHAM INCORPORATED, as
                                    Agent for KEYPORT LIFE INSURANCE COMPANY


                                    By:/s/ James R. Fellows
                                       ----------------------------------------
                                       Name:  James R. Fellows
                                       Title:  Vice President


                                    STEIN ROE FLOATING RATE LIMITED
                                    LIABILITY COMPANY


                                    By:/s/ James R. Fellows
                                       ----------------------------------------
                                       Name:  James R. Fellows
                                       Title:  Vice President


                                    INDOSUEZ CAPITAL FUNDING IV, L.P.


                                    By:   Indosuez Capital as Portfolio Advisor


                                    By:/s/ Melissa Marano
                                       ----------------------------------------
                                       Name:  Melissa Marano
                                       Title:  Vice President


                                      -21-
<PAGE>

                                    INDOSUEZ CAPITAL FUNDING III, LIMITED


                                    By:   Indosuez Capital as Portfolio Advisor


                                    By:/s/ Melissa Marano
                                       ----------------------------------------
                                       Name:  Melissa Marano
                                       Title:  Vice President


                                    UNION BANK OF CALIFORNIA, N.A.


                                    By:/s/ Michael K. Mcshane
                                       ----------------------------------------
                                       Name:  Michael K. McShane
                                       Title:  Senior Vice President


                                    SENIOR DEBT PORTFOLIO


                                    By:   Boston Management and Research, as
                                          Investment Advisor


                                    By:/s/ Scott H. Page
                                       ----------------------------------------
                                       Name:  Scott H. Page
                                       Title:  Vice President


                                    NATIONAL BANK OF CANADA


                                    By:/s/ Theresa White
                                       ----------------------------------------
                                       Name:  Theresa White
                                       Title:  Vice President


                                    By:/s/ Vincent Lima
                                       ----------------------------------------
                                       Name:  Vincent Lima
                                       Title:  Vice President



                                      -22-
<PAGE>

                                                                       Exhibit A



FORM OF OPINION OF LOAN PARTIES' COUNSEL:

                                [to be provided]

<PAGE>


                                                                      Exhibit IV
                                                                          Page 1



                              [FORM OF TERM A NOTE]

                                DIMAC CORPORATION

                        PROMISSORY NOTE DUE JUNE 30, 2004


$(1)[1]                                                       New York, New York
                  July 23, 1999

                  FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("COMPANY"), promises to pay to (2)[2] ("PAYEE") or its registered assigns, the
principal amount of [1] ($[1]), in the installments referred to below.

                  Company also promises to pay interest on the unpaid principal
amount hereof, from the date hereof until paid in full, at the rates and at the
times which shall be determined in accordance with the provisions of that
certain Amended and Restated Credit Agreement dated as of October 22, 1998, as
amended by the First Amendment, dated as of March 26, 1999, and as further
amended by the Second Amendment, dated as of July 23, 1999, and as it may be
further amended, restated, supplemented or otherwise modified (said Amended and
Restated Credit Agreement, as so amended, restated, supplemented or otherwise
modified, being the "CREDIT AGREEMENT"; the terms defined therein and not
otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "ADMINISTRATIVE AGENT"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

                  Company shall make principal payments on this Note in
consecutive quarterly installments as set forth in the Credit Agreement,
commencing on March 31, 2001 and ending on June 30, 2004. Each such installment
shall be due on the date specified in the Credit Agreement and in an amount
determined in accordance with the provisions thereof; PROVIDED that the last
such installment shall be in an amount sufficient to repay the entire unpaid
principal balance of this Note, together with all accrued and unpaid interest
thereon.

                  This Note is one of Company's "Term A Notes" in the aggregate
principal amount of $62,976,794.78 and is issued, together with the other Term A
Notes, to amend and restate without interruption or novation, all indebtedness
evidenced by the Term A Notes and is issued pursuant to and entitled to the
benefits of the Credit Agreement, to which reference is hereby made for a more

- --------------------------


(1)  Insert aggregate amount of Lender's Term A Loans plus Lender's Second
     Amendment Term A Loan Commitment.

(2)  Insert name of Lender.



<PAGE>

                                                                      Exhibit IV
                                                                          Page 2



complete statement of the terms and conditions under which the Term A Loans
evidenced hereby were made and are to be repaid.

                  All payments of principal and interest in respect of this Note
shall be made in lawful money of the United States of America in same day funds
at the Funding and Payment Office or at such other place as shall be designated
in writing for such purpose in accordance with the terms of the Credit
Agreement. Unless and until an Assignment Agreement effecting the assignment or
transfer of this Note shall have been accepted by Administrative Agent and
recorded in the Register as provided in subsection 10.1B(ii) of the Credit
Agreement, Company and Administrative Agent shall be entitled to deem and treat
Payee as the owner and holder of this Note and the Loan evidenced hereby. Payee
hereby agrees, by its acceptance hereof, that before disposing of this Note or
any part hereof it will make a notation hereon of all principal payments
previously made hereunder and of the date to which interest hereon has been
paid; PROVIDED, HOWEVER, that the failure to make a notation of any payment made
on this Note shall not limit or otherwise affect the obligations of Company
hereunder with respect to payments of principal of or interest on this Note.

                  Whenever any payment on this Note shall be stated to be due on
a day which is not a Business Day, such payment shall be made on the next
succeeding Business Day and such extension of time shall be included in the
computation of the payment of interest on this Note.

                  This Note is subject to mandatory prepayment as provided in
subsection 2.4B(iii) of the Credit Agreement and to prepayment at the option of
Company as provided in subsection 2.4B(i) of the Credit Agreement.

                  THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE
HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5-1401 OF THE GEN ERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

                  Upon the occurrence of an Event of Default, the unpaid balance
of the principal amount of this Note, together with all accrued and unpaid
interest thereon, may become, or may (or, with respect to certain Events of
Default, shall) be declared to be, due and payable in the manner, upon the
conditions and with the effect provided in the Credit Agreement.

                  This Note is entitled to the benefits of the Subsidiary
Guaranty and the Holdings Guaranty and is secured pursuant to the Collateral
Documents.

                  The terms of this Note are subject to amendment only in the
manner provided in the Credit Agreement.

                  This Note is subject to restrictions on transfer or assignment
as provided in subsections 10.1 and 10.17 of the Credit Agreement.

                  No reference herein to the Credit Agreement and no provision
of this Note or the Credit Agreement shall alter or impair the obligations of
Company, which are absolute and


<PAGE>

                                                                      Exhibit IV
                                                                          Page 3

unconditional, to pay the principal of and interest on this Note at the place,
at the respective times, and in the currency herein prescribed.

                  Company promises to pay all costs and expenses, including
reasonable attorneys' fees, all as provided in subsection 10.2 of the Credit
Agreement, incurred in the collection and enforcement of this Note. Company and
any endorsers of this Note hereby consent to renewals and extensions of time at
or after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

                  IN WITNESS WHEREOF, Company has caused this Note to be duly
executed and delivered by its officer thereunto duly authorized as of the date
and at the place first written above.

                                          DIMAC CORPORATION


                                          By:
                                             -----------------------------------
                                               Name:
                                               Title:



<PAGE>


                                                                       Exhibit V
                                                                          Page 1



                              [FORM OF TERM B NOTE]

                                DIMAC CORPORATION

                        PROMISSORY NOTE DUE JUNE 30, 2006


$(3)[1]                                                       New York, New York
                  July 23, 1999

                  FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("COMPANY"), promises to pay to (4)[2] ("PAYEE") or its registered assigns, the
principal amount of [1] ($[1]), in the installments referred to below.

                  Company also promises to pay interest on the unpaid principal
amount hereof, from the date hereof until paid in full, at the rates and at the
times which shall be determined in accordance with the provisions of that
certain Amended and Restated Credit Agreement dated as of October 22, 1998, as
amended by the First Amendment, dated as of March 26, 1999, and as further
amended by the Second Amendment, dated as of July 23, 1999, and as it may be
further amended, restated, supplemented or otherwise modified (said Amended and
Restated Credit Agreement, as so amended, restated, supplemented or otherwise
modified, being the "CREDIT AGREEMENT"; the terms defined therein and not
otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "ADMINISTRATIVE AGENT"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

                  Company shall make principal payments on this Note in
consecutive quarterly installments as set forth in the Credit Agreement,
commencing on March 31, 2001 and ending on June 30, 2006. Each such installment
shall be due on the date specified in the Credit Agreement and in an amount
determined in accordance with the provisions thereof; PROVIDED that the last
such installment shall be in an amount sufficient to repay the entire unpaid
principal balance of this Note, together with all accrued and unpaid interest
thereon.

                  This Note is one of Company's "Term B Notes" in the aggregate
principal amount of $91,602,610.59 and is issued, together with the other Term B
Notes, to amend and restate without interruption or novation, all indebtedness
evidenced by the Term B Notes and is issued pursuant to and entitled to the
benefits of the Credit Agreement, to which reference is hereby made for a more


- -----------------------------------

(3)  Insert aggregate amount of Lender's Term B Loans plus Lender's Second
     Amendment Term B Loan Commitment.

(4)  Insert name of Lender.


<PAGE>

                                                                       Exhibit V
                                                                          Page 2

complete statement of the terms and conditions under which the Term B Loans
evidenced hereby were made and are to be repaid.

                  All payments of principal and interest in respect of this Note
shall be made in lawful money of the United States of America in same day funds
at the Funding and Payment Office or at such other place as shall be designated
in writing for such purpose in accordance with the terms of the Credit
Agreement. Unless and until an Assignment Agreement effecting the assignment or
transfer of this Note shall have been accepted by Administrative Agent and
recorded in the Register as provided in subsection 10.1B(ii) of the Credit
Agreement, Company and Administrative Agent shall be entitled to deem and treat
Payee as the owner and holder of this Note and the Loan evidenced hereby. Payee
hereby agrees, by its acceptance hereof, that before disposing of this Note or
any part hereof it will make a notation hereon of all principal payments
previously made hereunder and of the date to which interest hereon has been
paid; PROVIDED, HOWEVER, that the failure to make a notation of any payment made
on this Note shall not limit or otherwise affect the obligations of Company
hereunder with respect to payments of principal of or interest on this Note.

                  Whenever any payment on this Note shall be stated to be due on
a day which is not a Business Day, such payment shall be made on the next
succeeding Business Day and such extension of time shall be included in the
computation of the payment of interest on this Note.

                  This Note is subject to mandatory prepayment as provided in
subsection 2.4B(iii) of the Credit Agreement and to prepayment at the option of
Company as provided in subsection 2.4B(i) of the Credit Agreement.

                  THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE
HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5-1401 OF THE GEN ERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

                  Upon the occurrence of an Event of Default, the unpaid balance
of the principal amount of this Note, together with all accrued and unpaid
interest thereon, may become, or may (or, with respect to certain Events of
Default, shall) be declared to be, due and payable in the manner, upon the
conditions and with the effect provided in the Credit Agreement.

                  This Note is entitled to the benefits of the Subsidiary
Guaranty and the Holdings Guaranty and is secured pursuant to the Collateral
Documents.

                  The terms of this Note are subject to amendment only in the
manner provided in the Credit Agreement.

                  This Note is subject to restrictions on transfer or assignment
as provided in subsections 10.1 and 10.17 of the Credit Agreement.

                  No reference herein to the Credit Agreement and no provision
of this Note or the Credit Agreement shall alter or impair the obligations of
Company, which are absolute and


<PAGE>

                                                                       Exhibit V
                                                                          Page 3


unconditional, to pay the principal of and interest on this Note at the place,
at the respective times, and in the currency herein prescribed.

                  Company promises to pay all costs and expenses, including
reasonable attorneys' fees, all as provided in subsection 10.2 of the Credit
Agreement, incurred in the collection and enforcement of this Note. Company and
any endorsers of this Note hereby consent to renewals and extensions of time at
or after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

                  IN WITNESS WHEREOF, Company has caused this Note to be duly
executed and delivered by its officer thereunto duly authorized as of the date
and at the place first written above.

                                          DIMAC CORPORATION


                                          By:
                                             ---------------------------------
                                               Name:
                                               Title:


<PAGE>


                                                                      Exhibit VI
                                                                          Page 1




                              [FORM OF TERM C NOTE]

                                DIMAC CORPORATION

                      PROMISSORY NOTE DUE DECEMBER 31, 2006

$(5)[1]                                                       New York, New York
                  July 23, 1999

                  FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("COMPANY"), promises to pay to (6)[2] ("PAYEE") or its registered assigns, the
principal amount of [1] ($[1]), in the installments referred to below.

                  Company also promises to pay interest on the unpaid principal
amount hereof, from the date hereof until paid in full, at the rates and at the
times which shall be determined in accordance with the provisions of that
certain Amended and Restated Credit Agreement dated as of October 22, 1998, as
amended by the First Amendment, dated as of March 26, 1999, and as further
amended by the Second Amendment, dated as of July 23, 1999, and as it may be
further amended, restated, supplemented or otherwise modified (said Amended and
Restated Credit Agreement, as so amended, restated, supplemented or otherwise
modified, being the "CREDIT AGREEMENT"; the terms defined therein and not
otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "ADMINISTRATIVE AGENT"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

                  Company shall make principal payments on this Note in
consecutive quarterly installments as set forth in the Credit Agreement,
commencing on March 31, 2001 and ending on December 31, 2006. Each such
installment shall be due on the date specified in the Credit Agree ment and in
an amount determined in accordance with the provisions thereof; PROVIDED that
the last such installment shall be in an amount sufficient to repay the entire
unpaid principal balance of this Note, together with all accrued and unpaid
interest thereon.

                  This Note is one of Company's "Term C Notes" in the aggregate
principal amount of $68,701,957.94 and is issued, together with the other Term C
Notes, to amend and restate without interruption or novation, all indebtedness
evidenced by the Term C Notes and is issued pursuant to and entitled to the
benefits of the Credit Agreement, to which reference is hereby made for a more
complete statement of the terms and conditions under which the Term C Loans
evidenced hereby were made and are to be repaid.

- -------------------------------

(5)  Insert aggregate amount of Lender's Term C Loans plus Lender's Second
     Amendment Term C Loan Commitment.

(6)  Insert name of Lender.


<PAGE>


                                                                      Exhibit VI
                                                                          Page 2


                  All payments of principal and interest in respect of this Note
shall be made in lawful money of the United States of America in same day funds
at the Funding and Payment Office or at such other place as shall be designated
in writing for such purpose in accordance with the terms of the Credit
Agreement. Unless and until an Assignment Agreement effecting the assignment or
transfer of this Note shall have been accepted by Administrative Agent and
recorded in the Register as provided in subsection 10.1B(ii) of the Credit
Agreement, Company and Administrative Agent shall be entitled to deem and treat
Payee as the owner and holder of this Note and the Loan evidenced hereby. Payee
hereby agrees, by its acceptance hereof, that before disposing of this Note or
any part hereof it will make a notation hereon of all principal payments
previously made hereunder and of the date to which interest hereon has been
paid; PROVIDED, HOWEVER, that the failure to make a notation of any payment made
on this Note shall not limit or otherwise affect the obligations of Company
hereunder with respect to payments of principal of or interest on this Note.

                  Whenever any payment on this Note shall be stated to be due on
a day which is not a Business Day, such payment shall be made on the next
succeeding Business Day and such extension of time shall be included in the
computation of the payment of interest on this Note.

                  This Note is subject to mandatory prepayment as provided in
subsection 2.4B(iii) of the Credit Agreement and to prepayment at the option of
Company as provided in subsection 2.4B(i) of the Credit Agreement.

                  THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE
HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5-1401 OF THE GEN ERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

                  Upon the occurrence of an Event of Default, the unpaid balance
of the principal amount of this Note, together with all accrued and unpaid
interest thereon, may (or, with respect to certain Events of Default, shall)
become, or may be declared to be, due and payable in the manner, upon the
conditions and with the effect provided in the Credit Agreement.

                  This Note is entitled to the benefits of the Subsidiary
Guaranty and the Holdings Guaranty and is secured pursuant to the Collateral
Documents.

                  The terms of this Note are subject to amendment only in the
manner provided in the Credit Agreement.

                  This Note is subject to restrictions on transfer or assignment
as provided in subsections 10.1 and 10.17 of the Credit Agreement.

                  No reference herein to the Credit Agreement and no provision
of this Note or the Credit Agreement shall alter or impair the obligations of
Company, which are absolute and uncondi tional, to pay the principal of and
interest on this Note at the place, at the respective times, and in the currency
herein prescribed.

<PAGE>

                                                                      Exhibit VI
                                                                          Page 3

                  Company promises to pay all costs and expenses, including
reasonable attorneys' fees, all as provided in subsection 10.2 of the Credit
Agreement, incurred in the collection and enforcement of this Note. Company and
any endorsers of this Note hereby consent to renewals and extensions of time at
or after the maturity hereof, without notice, and hereby waive diligence,
presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

                  IN WITNESS WHEREOF, Company has caused this Note to be duly
executed and delivered by its officer thereunto duly authorized as of the date
and at the place first written above.

                                          DIMAC CORPORATION


                                          By:
                                             ---------------------------------
                                               Name:
                                               Title:



<PAGE>


                                                                      Exhibit VI
                                                                          Page 4




                            [FORM OF REVOLVING NOTE]

                                DIMAC CORPORATION


                        PROMISSORY NOTE DUE JUNE 30, 2004

$(7)[1]                                                       New York, New York
                  July 23, 1999

                  FOR VALUE RECEIVED, DIMAC CORPORATION, a Delaware corporation
("COMPANY"), promises to pay to (8)[2] ("PAYEE") or its registered assigns,
on or before June 30, 2004, the lesser of (x) ($[1]) and (y) the unpaid
principal amount of all advances made by Payee to Company as Revolving Loans
under the Credit Agreement referred to below.

                  Company also promises to pay interest on the unpaid principal
amount hereof, from the date hereof until paid in full, at the rates and at the
times which shall be determined in accordance with the provisions of that
certain Amended and Restated Credit Agreement dated as of October 22, 1998, as
amended by the First Amendment, dated as of March 26, 1999, and as further
amended by the Second Amendment, dated as of July 23, 1999, and as it may be
further amended, restated, supplemented or otherwise modified (said Amended and
Restated Credit Agreement, as so amended, restated, supplemented or otherwise
modified, being the "CREDIT AGREEMENT"; the terms defined therein and not
otherwise defined herein being used herein as therein defined), by and among
Company, DIMAC Holdings, Inc., a Delaware corporation, the financial
institutions listed therein as Lenders, Credit Suisse First Boston, as
Administrative Agent (in such capacity, "ADMINISTRATIVE AGENT"), Credit Suisse
First Boston, as Arranger, Warburg Dillon Read LLC, as Syndication Agent and
First Union National Bank, as Documentation Agent.

                  This Note is one of Company's "Revolving Notes" in the
aggregate principal amount of $46,718,636.69 and is issued, together with the
other Revolving Notes, to amend and restate without interruption or novation,
all indebtedness evidenced by the Revolving Notes and is issued pursuant to and
entitled to the benefits of the Credit Agreement, to which reference is hereby
made for a more complete statement of the terms and conditions under which the
Revolving Loans evidenced hereby were made and are to be repaid.

                  All payments of principal and interest in respect of this Note
shall be made in lawful money of the United States of America in same day funds
at the Funding and Payment Office or at such other place as shall be designated
in writing for such purpose in accordance with the terms of the Credit
Agreement. Unless and until an Assignment Agreement effecting the assignment or
transfer of this Note shall have been accepted by Administrative Agent and
recorded in the Register

- ----------------------------------

(7)  Insert aggregate amount of Lender's reduced Revolving Loan Commitment.

(8)  Insert name of Lender.

<PAGE>

                                                                      Exhibit VI
                                                                          Page 5



as provided in subsection 10.1B(ii) of the Credit Agreement, Company and
Administrative Agent shall be entitled to deem and treat Payee as the owner and
holder of this Note and the Loans evidenced hereby. Payee hereby agrees, by its
acceptance hereof, that before disposing of this Note or any part hereof it will
make a notation hereon of all principal payments previously made hereunder and
of the date to which interest hereon has been paid; PROVIDED, HOWEVER, that the
failure to make a notation of any payment made on this Note shall not limit or
otherwise affect the obligations of Company hereunder with respect to payments
of principal of or interest on this Note.

                  Whenever any payment on this Note shall be stated to be due on
a day which is not a Business Day, such payment shall be made on the next
succeeding Business Day and such extension of time shall be included in the
computation of the payment of interest on this Note.

                  This Note is subject to mandatory prepayment as provided in
subsection 2.4B(iii) of the Credit Agreement and to prepayment at the option of
Company as provided in subsection 2.4B(i) of the Credit Agreement.

                  THIS NOTE AND THE RIGHTS AND OBLIGATIONS OF COMPANY AND PAYEE
HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN
ACCORDANCE WITH, THE INTERNAL LAWS OF THE STATE OF NEW YORK (INCLUDING WITHOUT
LIMITATION SECTION 5-1401 OF THE GEN ERAL OBLIGATIONS LAW OF THE STATE OF NEW
YORK), WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES.

                  Upon the occurrence of an Event of Default, the unpaid balance
of the principal amount of this Note, together with all accrued and unpaid
interest thereon, may (or, with respect to certain Events of Default, shall)
become, or may be declared to be, due and payable in the manner, upon the
conditions and with the effect provided in the Credit Agreement.

                  This Note is entitled to the benefits of the Subsidiary
Guaranty and the Holdings Guaranty and is secured pursuant to the Collateral
Documents.

                  The terms of this Note are subject to amendment only in the
manner provided in the Credit Agreement.

                  This Note is subject to restrictions on transfer or assignment
as provided in subsections 10.1 and 10.17 of the Credit Agreement.

                  No reference herein to the Credit Agreement and no provision
of this Note or the Credit Agreement shall alter or impair the obligations of
Company, which are absolute and uncondi tional, to pay the principal of and
interest on this Note at the place, at the respective times, and in the currency
herein prescribed.

                  Company promises to pay all costs and expenses, including
reasonable attorneys' fees, all as provided in subsection 10.2 of the Credit
Agreement, incurred in the collection and enforcement of this Note. Company and
any endorsers of this Note hereby consent to renewals and extensions of time at
or after the maturity hereof, without notice, and hereby waive diligence,


<PAGE>

                                                                      Exhibit VI
                                                                          Page 6


presentment, protest, demand and notice of every kind and, to the full extent
permitted by law, the right to plead any statute of limitations as a defense to
any demand hereunder.

                  IN WITNESS WHEREOF, Company has caused this Note to be duly
executed and delivered by its officer thereunto duly authorized as of the date
and at the place first written above.

                                     DIMAC CORPORATION


                                     By:
                                        ------------------------------------
                                        Name:
                                        Title:


<PAGE>


                                                                      Exhibit VI
                                                                          Page 7


                                  TRANSACTIONS

                                       ON

                                 REVOLVING NOTE




<TABLE>
<CAPTION>
                                                            OUTSTANDING
                TYPE OF     AMOUNT OF                        PRINCIPAL       NOTATION
                TYPE OF     LOAN MADE        AMOUNT OF        BALANCE         MADE BY
     DATE      LOAN MADE    THIS DATE     PRINCIPAL PAID     THIS DATE       THIS DATE
     ----      ---------    ---------     --------------    -----------      ---------
     <S>       <C>          <C>           <C>               <C>              <C>

</TABLE>



<PAGE>



                                                                 SCHEDULE 11(II)



                  SCHEDULE 1.1(ii) to the Existing Credit Agreement is hereby
amended by adding the following language:

                  "fees and expenses payable to entities for management and
advisory services"



<PAGE>


                                                                    Schedule 2.1



<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------
LENDER                                                                         AMOUNT OF
                                                                                 SECOND
                                                                               AMENDMENT
                                                                                 LOANS
- --------------------------------------------------------------------------------------------
<S>                                                                             <C>
REVOLVER:
BANK AUSTRIA CREDITANSTALT CORPORATE FINANCE, INC.                              $132,202.83
MERCANTILE BANK                                                                 $132,202.83
NATIONAL BANK OF CANADA/NY                                                      $132,202.83
CREDIT SUISSE FIRST BOSTON                                                      $145,423.09
BANK OF BOSTON/BOS                                                              $171,863.67
FLEET BANK, NA                                                                  $171,863.67
HSBC BANK USA                                                                   $171,863.67
FIRST UNION NATIONAL BANK/CHARLOTTE                                             $198,304.23
UBS AG, STAMFORD/STAMFORD                                                       $198,304.23
UNION BANK OF CALIFORNIA, NA LA                                                 $264,405.64
  Total                                                                       $1,718,636.69

TERM A:
BANK AUSTRIA CREDITANSTALT CORPORATE FINANCE, INC.                              $613,599.60
MERCANTILE BANK                                                                 $613,599.60
NATIONAL BANK OF CANADA/NY                                                      $613,599.60
CREDIT SUISSE FIRST BOSTON                                                      $674,959.56
BANK OF BOSTON/BOS                                                              $797,679.48
FLEET BANK, NA                                                                  $797,679.48
HSBC BANK USA                                                                   $797,679.48
FIRST UNION NATIONAL BANK/CHARLOTTE                                             $920,399.40
UBS AG, STAMFORD/STAMFORD                                                       $920,399.40
UNION BANK OF CALIFORNIA, NA LA                                               $1,227,199.20
  Total                                                                       $7,976,794.78
</TABLE>


<PAGE>


                                                                    Schedule 2.1
                                                                          Page 2


<TABLE>
<CAPTION>
LENDER                                                                         AMOUNT OF
                                                                                SECOND
                                                                            AMENDMENT LOAN
- --------------------------------------------------------------------------------------------
<S>                                                                             <C>

TERM B:
STEIN ROE FLOATING RATE LLC                                                      $82,875.79
FIRST UNION NATIONAL BANK/CHARLOTTE                                             $281,777.69
UBS AG, STAMFORD/STAMFORD                                                       $281,777.69
BANK AUSTRIA CREDITANSTALT CORPORATE FINANCE, INC.                              $414,378.95
TORONTO DOMINION BANK/HOU                                                       $414,378.95
KEYPORT LIFE INSURANCE COMPANY                                                  $538,692.63
INDOSUEZ CAPITAL FUNDING III, LIMITED                                           $690,631.58
FRANKLIN FLOATING RATE                                                          $704,444.21
PRUDENTIAL INSURANCE CO. OF AMERICA                                             $828,757.90
SENIOR DEBT PORTFOLIO (EATON VANCE)                                             $828,757.90
CREDIT SUISSE FIRST BOSTON                                                      $845,333.06
VAN KAMPEN AM. CAP. SR. FLOATING RATE                                         $1,118,823.16
VAN KAMPEN AMERICAN CAP. PR. RT.INC. TR                                       $1,118,823.16
INDOSUEZ CAPITAL FUNDING IV, LP                                               $1,381,263.17
JACKSON NATIONAL LIFE INS. CO./CHI                                            $2,071,894.75
  Total                                                                      $11,602,610.59

TERM C:
STEIN ROE FLOATING RATE LLC                                                      $62,156.84
FIRST UNION NATIONAL BANK/CHARLOTTE                                             $211,333.26
UBS AG, STAMFORD/STAMFORD                                                       $211,333.26
BANK AUSTRIA CREDITANSTALT CORPORATE FINANCE, INC.                              $310,784.21
TORONTO DOMINION BANK/HOU                                                       $310,784.21
KEYPORT LIFE INSURANCE COMPANY                                                  $404,019.48
INDOSUEZ CAPITAL FUNDING III, LIMITED                                           $517,973.69
FRANKLIN FLOATING RATE                                                          $528,333.16
PRUDENTIAL INSURANCE CO. OF AMERICA                                             $621,568.42
SENIOR DEBT PORTFOLIO (EATON VANCE)                                             $621,568.42
CREDIT SUISSE FIRST BOSTON                                                      $633,999.79
VAN KAMPEN AM. CAP. SR. FLOATING RATE                                           $839,117.37
VAN KAMPEN AMERICAN CAP. PR. RT.INC. TR                                         $839,117.37
INDOSUEZ CAPITAL FUNDING IV, LP                                               $1,035,947.37
JACKSON NATIONAL LIFE INS. CO./CHI                                            $1,553,921.06
  Total                                                                       $8,701,957.94
- --------------------------------------------------------------------------------------------

- --------------------------------------------------------------------------------------------
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                                                                                                         Exhibit 12.1


AmeriComm Direct Marketing, Inc.
Computation of Ratio of Earnings to Fixed Charges
(Dollars in thousands)

                                                                                     Three months   Six months
                                                   Year Ended December 31,              ended         ended
                                       --------------------------------------------   March 31,      June 26,
                                         1994        1995        1996        1997        1998          1998
                                       --------    --------    --------    --------    --------      --------
<S>                                    <C>         <C>         <C>         <C>         <C>           <C>
Loss before income taxes               $ (2,015)   $ (1,040)   $ (2,211)   $ (5,291)   $ (3,784)     $(10,210)
                                       --------    --------    --------    --------    --------      --------
Fixed charges:

Interest on indebtedness                  2,975       3,179       8,138      17,023       4,745         9,677
Portion of rents representative
 of interest expense                        214         117         275         556         212           424
                                       --------    --------    --------    --------    --------      --------
Total fixed charges                       3,189       3,296       8,413      17,579       4,957        10,101
                                       --------    --------    --------    --------    --------      --------

Ratio computation:
  Earnings                               (2,015)     (1,040)     (2,211)     (5,291)     (3,784)      (10,210)
  Fixed charges                           3,189       3,296       8,413      17,579       4,957        10,101
                                       --------    --------    --------    --------    --------      --------

Earnings before fixed charges             1,174       2,256       6,202      12,288       1,173          (109)
Fixed charges                             3,189       3,296       8,413      17,579       4,957        10,101
                                       --------    --------    --------    --------    --------      --------

Ratio of earnings (deficiency)
 to fixed charges                        (2,015)     (1,040)     (2,211)     (5,291)     (3,784)      (10,210)
</TABLE>

DIMAC Marketing Corporation, Inc.
Computation of Ratio of Earnings to Fixed Charges
(Dollars in thousands)

<TABLE>
<CAPTION>
                                                                 Eleven       Eight         Four        Three      Six
                                   Year Ended      One Month     months       months       months       months    months
                                   December 31,      ended       ended        ended        ended        ended     ended
                               ------------------  January 31, December 31,  August 31,  December 31,  March 31,  June 26,
                                 1994      1995      1996         1996         1997         1997         1998      1998
                               --------  --------  --------     --------     --------     --------     --------  --------
<S>                            <C>       <C>       <C>         <C>           <C>          <C>          <C>       <C>
Income (loss) before
 income taxes                  $ 3,496   $ 7,689   $  (354)    $ 4,288       $(3,128)     $   147      $   586   $   204
                               -------   -------   -------     -------       -------      -------      -------   -------

Fixed charges:

Interest on indebtedness         6,069     5,174       532       7,525         6,188        2,248        2,247     4,583
Portion of rents
 representative of
 interest expense                1,459     2,031       210       2,016         1,336          639          749     1,528
                               -------   -------   -------     -------       -------      -------      -------   -------
Total fixed charges              7,528     7,205       742       9,541         7,524        2,887        2,996     6,111
                               -------   -------   -------     -------       -------      -------      -------   -------

Ratio computation:
  Earnings                       3,496     7,689      (354)      4,288        (3,128)         147          586       204
  Fixed charges                  7,528     7,205       742       9,541         7,524        2,887        2,725     5,539
                               -------   -------   -------     -------       -------      -------      -------   -------

Earnings before
 fixed charges                  11,024    14,894       388      13,829         4,396        3,034        3,311     5,743
Fixed charges                    7,528     7,205       742       9,541         7,524        2,887        2,725     5,539
                               -------   -------   -------     -------       -------      -------      -------   -------

Ratio of earnings
 (deficiency) to
 fixed charges                     1.5       2.1      (354)        1.4        (3,128)         1.1          1.2      1.0
</TABLE>


DIMAC Corporation Inc.
Compution of Ratio of Earnings to Fixed Charges
(Dollars in thousands)

<TABLE>
<CAPTION>
                                                  Three Months
                                 Inception to         Ended
                                 December 31,       March 31,
                                    1998               1999
                                 ------------     ------------
<S>                              <C>              <C>
Income (loss) before income
 taxes                            $   (8,243)      $  (12,490)
                                 ------------     ------------
Fixed charges:

Interest on indebtness                17,069            8,153
Portion of rents representative
 of interest expense                   1,352              676
                                 -----------      -----------
Total fixed charges:                  18,421            8,829

Ratio computation:
 Earnings                             (8,243)         (12,490)
 Fixed charges                        18,421            8,829
                                 -----------      -----------

Earnings before fixed charges         10,178           (3,661)
Fixed charges                         18,421            8,829
                                 -----------      -----------
Ratio of earnings (deficiency)
 to fixed charges                     (8,243)         (12,490)
</TABLE>


DIMAC Corporation Inc.
Compution of Ratio of Earnings to Fixed Charges
(Dollars in thousands)

<TABLE>
<CAPTION>
                                                                              Pro Forma
                                                      -------------------------------------------------------
                                                        Three Months             Year           Three Months
                                                           Ended                 Ended              Ended
                                                       March 31, 1998       December 31, 1998  March 31, 1999
                                                      -----------------     -----------------  --------------

<S>                                                   <C>                     <C>              <C>
Loss before income taxes                              $          (4,099)      $     (18,985)   $    (27,376)
                                                      -----------------       -------------    -------------
Fixed charges

Interest on indebtness                                            8,145              32,931           32,939
Portion of rents representative of interest expense                 690               2,731            2,725
                                                      -----------------       -------------    -------------
Total fixed  charges                                              8,835              35,662           35,664
                                                      -----------------       -------------    -------------
Ratio computation
  Earnings                                                       (4,099)            (18,985)         (27,376)
  Fixed charges                                                   8,835              35,662           35,664
                                                      -----------------       -------------    -------------

Earnings before fixed charges                                     4,736              16,677            8,288
Fixed charges                                                     8,835              35,662           35,664
                                                      -----------------       -------------    -------------
Ratio of earnings (deficiency) to fixed charges                  (4,099)            (18,985)         (27,376)
</TABLE>



<PAGE>


                                                                    EXHIBIT 21.1
                                                                    ------------


                          SUBSIDIARIES OF DIMAC CORPORATION
                          ---------------------------------


DIMAC Marketing Corporation
DIMAC DIRECT, Inc.
Palm Coast Data Inc.
MBS/Multimode Inc.
DMW Worldwide, Inc.
AmeriComm Holdings, Inc.
AmeriComm Direct Marketing, Inc.


<PAGE>

                                                                  Exhibit 23.1

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public accountants, we hereby consent to the use of our
report dated March 30, 1999 (except with respect to the matters discussed in
Notes 1 and 10, as to which the date is August 10, 1999) on the audited
consolidated financial statements of DIMAC Corporation and subsidiaries, our
report dated March 30, 1999 (except with respect to the matters discussed in
Notes 1 and 10, as to which the date is August 10, 1999) on the audited
consolidated financial statements of AmeriComm Holdings, Inc. and subsidiary
and to all references to our Firm included in or made a part of this
Registration Statement.

                                                ARTHUR ANDERSEN LLP

Atlanta, Georgia
August 10, 1999



<PAGE>

                                                                   Exhibit 23.2

                      CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public accountants, we hereby consent to the use in this
registration statement of our reports dated July 2, 1998, included herein and
to all references to our Firm included in this Registration Statement.

                                                ARTHUR ANDERSEN LLP

St. Louis, Missouri
August 9, 1999


<PAGE>

                                                                Exhibit 23.3


                        [DELOITTE & TOUCHE LETTERHEAD]



INDEPENDENT AUDITORS' REPORT


We consent to the use in this Amendment No. 1 to Registration Statement No.
333-67185 of DIMAC Corporation of our report dated February 21, 1997, on the
financial statements of AmeriComm Direct Marketing, Inc. as of December 31,
1995 and 1996, and for the years then ended appearing in the Prospectus,
which is part of this Registration Statement.

We also consent to the reference to us under the heading "Experts" in such
Prospectus.



/s/ Deloitte & Touche LLP

Deloitte & Touche LLP
Louisville, Kentucky

August 12, 1999


<PAGE>

                                                                Exhibit 99.1


                              Letter of Transmittal

                                       FOR

              Tender of 12 1/2% Senior Subordinated Notes Due 2008

                                 IN EXCHANGE FOR

               12 1/2% Series B Senior Subordinated Notes Due 2008

                                DIMAC CORPORATION

        THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME,

          ON _________, 1999, UNLESS EXTENDED (THE "EXPIRATION DATE").

            OLD NOTES TENDERED IN THE EXCHANGE OFFER MAY BE WITHDRAWN

                    AT ANY TIME PRIOR TO THE EXPIRATION DATE.

                         DELIVER TO THE EXCHANGE AGENT:

                            WILMINGTON TRUST COMPANY

         BY REGISTERED OR CERTIFIED                    BY HAND:
        MAIL OR BY OVERNIGHT COURIER:
           Wilmington Trust Company            Wilmington Trust Company
              Attn: Kristin Long           Attn: Corporate Trust Operations
               Corporate Trust &               c/o Harris Trust Company
             Administration Window               of New York, as Agent
           1100 North Market Street                  75 Water Street
              Rodney Square North                  New York, NY 10004
          Wilmington, DE 19890-0001

                                  BY FACSIMILE:
                            Wilmington Trust Company
                         Corporate Trust Administration
                                   FACSIMILE:
                                 (302) 651-1079
                              CONFIRM BY TELEPHONE:
                                 (302) 651-8869
                                  Kristin Long

         Delivery of this instrument to an address other than as set forth above
or transmission of instructions via a facsimile number other than the one listed
above will not constitute a valid delivery. The instructions accompanying this
Letter of Transmittal should be read carefully before this Letter of Transmittal
is completed.


<PAGE>


         The undersigned hereby acknowledges receipt and review of the
Prospectus dated _______ __, 1999 (the "Prospectus") of DIMAC Corporation (the
"Company") and this Letter of Transmittal (the "Letter of Transmittal"), which
together describe the Company's offer (the "Exchange Offer") to exchange its
12 1/2% Series B Senior Subordinated Notes due October 1, 2008 (the "New
Notes"), which have been registered under the Securities Act of 1933, as
amended (the "Securities Act"), pursuant to a Registration Statement of which
the Prospectus is a part, for a like principal amount of its issued and
outstanding 12 1/2% Senior Subordinated Notes due October 1, 2008 (the "Old
Notes"). Capitalized terms used but not defined herein have the respective
meaning given to them in the Prospectus.

         The Company reserves the right, at any time or from time to time, to
extend the Exchange Offer at its discretion, in which event the term "Expiration
Date" shall mean the latest time and date in which the Exchange Offer is
extended. The Company shall notify the holders of the Old Notes of any extension
by oral or written notice prior to 9:00 A.M., New York City time, on the next
business day after the previously scheduled Expiration Date.

         This Letter of Transmittal is to be used by a Holder (as defined) of
Old Notes either if original Old Notes are to be forwarded herewith or if
delivery of Old Notes, if available, is to be made by book-entry transfer to the
account maintained by the Exchange Agent at The Depository Trust Company (the
"Book-Entry Transfer Facility") pursuant to the procedures set forth in the
Prospectus under the caption "The Exchange Offer-Book-Entry Transfer." Holders
of Old Notes whose Old Notes are not immediately available, or who are unable to
deliver their Old Notes and all other documents required by this Letter of
Transmittal to the Exchange Agent on or prior to the Expiration Date, or who are
unable to complete the procedure for book-entry transfer on a timely basis, must
tender their Old Notes according to the guaranteed delivery procedures set forth
in the Prospectus under the caption "The Exchange Offer-Guaranteed Delivery
Procedures." See Instruction 2. Delivery of documents to the Book-Entry Transfer
Facility does not constitute delivery to the Exchange Agent.

         The term "Holder" with respect to the Exchange Offer means any person
in whose name Old Notes are registered on the books of the Company or any other
person who has obtained a properly completed bond power from the registered
holder. The undersigned has completed, executed and delivered this Letter of
Transmittal to indicate the action the undersigned desires to take with respect
to the Exchange Offer. Holders who wish to tender their Old Notes must complete
this Letter of Transmittal in its entirety.

         The undersigned has checked the appropriate boxes below and signed this
Letter of Transmittal to indicate the action the undersigned desires to take
with respect to the Exchange Offer.

         PLEASE READ THE ENTIRE LETTER OF TRANSMITTAL AND THE PROSPECTUS
CAREFULLY BEFORE CHECKING ANY BOX BELOW.

         THE INSTRUCTIONS INCLUDED WITH THIS LETTER OF TRANSMITTAL MUST BE
FOLLOWED. QUESTIONS AND REQUESTS FOR ASSISTANCE OR FOR ADDITIONAL COPIES OF THE
PROSPECTUS AND THIS LETTER OF TRANSMITTAL MAY BE DIRECTED TO THE EXCHANGE AGENT.


<PAGE>


         List below the Old Notes to which this Letter of Transmittal relates.
If the space below is inadequate, list the registered numbers and principal
amounts on a separate signed schedule and affix the list to this Letter of
Transmittal.


                        DESCRIPTION OF OLD NOTES TENDERED

<TABLE>
<CAPTION>

    NAME(S) AND ADDRESS(ES) OF       REGISTERED       AGGREGATE        PRINCIPAL AMOUNT
      REGISTERED HOLDER(S)            NUMBERS*     PRINCIPAL AMOUNT       TENDERED**
  EXACTLY AS NAME(S) APPEAR(S)                        REPRESENTED
         ON OLD NOTES                                  BY NOTE(S)
  (PLEASE FILL IN, IF BLANK)
<S>                                  <C>           <C>                 <C>



                                                   Total...............

</TABLE>


*    Need not be completed by book-entry Holders.
**   Unless otherwise indicated, any tendering Holder of Old Notes will be
     deemed to have tendered the entire aggregate principal amount represented
     by such Old Notes. All tenders must be in integral multiples of $1,000.


<PAGE>


- -        CHECK HERE IF TENDERED OLD NOTES ARE ENCLOSED HEREWITH.

- -        CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED BY BOOK-ENTRY
         TRANSFER MADE TO THE ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH THE
         BOOK-ENTRY TRANSFER FACILITY AND COMPLETE THE FOLLOWING (FOR USE BY
         ELIGIBLE INSTITUTIONS ONLY):

Name of Tendering Institution:
                              ------

Account Number:
               ------

Transaction Code Number:
                        ------

- -        CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED PURSUANT TO A
         NOTICE OF GUARANTEED DELIVERY ENCLOSED HEREWITH AND COMPLETE THE
         FOLLOWING (FOR USE BY ELIGIBLE INSTITUTIONS ONLY):

Name(s) of Registered Holder(s) of Old Notes:
                                             ------

Date of Execution of Notice of Guaranteed Delivery:
                                                   ------

Window Ticket Number (if available):
                                    ------

Name of Eligible Institution that Guaranteed Delivery:
                                                      ------

Account Number (if delivered by book-entry transfer):
                                                     ------


- -        CHECK HERE IF YOU ARE A BROKER-DEALER AND WISH TO RECEIVE 10 ADDITIONAL
         COPIES OF THE PROSPECTUS AND 10 COPIES OF ANY AMENDMENTS OR SUPPLEMENTS
         THERETO.

Name:
     ------

Address:
        ------

         If the undersigned is not a broker-dealer, the undersigned represents
that it is not engaged in, and does not intend to engage in, a distribution of
New Notes. If the undersigned is a broker-dealer that will receive New Notes for
its own account in exchange for Old Notes that were acquired as a result of
market-making activities or other trading activities that it will deliver a
prospectus in connection with any resale of such New Notes; however, by so
acknowledging and by delivering a prospectus, the undersigned will not be deemed
to admit that it is an "underwriter" within the meaning of the Securities Act.


<PAGE>


                        SIGNATURES MUST BE PROVIDED BELOW
               PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY

Ladies and Gentlemen:

         Subject to the terms and conditions of the Exchange Offer, the
undersigned hereby tenders to the Company for exchange the principal amount of
Old Notes indicated above. Subject to and effective upon the acceptance for
exchange of the principal amount of Old Notes tendered in accordance with this
Letter of Transmittal, the undersigned hereby exchanges, assigns and transfers
to the Company all right, title and interest in and to the Old Notes tendered
for exchange hereby. The undersigned hereby irrevocably constitutes and appoints
the Exchange Agent, the agent and attorney-in-fact of the undersigned (with full
knowledge that the Exchange Agent also acts as the agent of the Company in
connection with the Exchange Offer) with respect to the tendered Old Notes with
full power of substitution to (i) deliver such Old Notes, or transfer ownership
of such Old Notes on the account books maintained by the Book-Entry Transfer
Facility, to the Company and deliver all accompanying evidences of transfer and
authenticity, and (ii) present such Old Notes for transfer on the books of the
Company and receive all benefits and otherwise exercise all rights of beneficial
ownership of such Old Notes, all in accordance with the terms of the Exchange
Offer. The power of attorney granted in this paragraph shall be deemed to be
irrevocable and coupled with an interest.

         The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, exchange, assign and transfer the Old Notes
tendered hereby and to acquire the New Notes issuable upon the exchange of such
tendered Old Notes, and that the Company will acquire good and unencumbered
title thereto, free and clear of all liens, restrictions, charges and
encumbrances and not subject to any adverse claim, when the same are accepted
for exchange by the Company.

         The undersigned acknowledge(s) that this Exchange Offer is being made
in reliance upon interpretations contained in no-action letters issued to third
parties by the staff of the Securities and Exchange Commission (the
"Commission") that the New Notes issued in exchange for the Old Notes pursuant
to the Exchange Offer may be offered for resale, resold and otherwise
transferred by Holders thereof (other than any such Holder that is an
"affiliate" of the Company within the meaning of Rule 405 under the Securities
Act), without compliance with the registration and prospectus delivery
provisions of the Securities Act, provided that such New Notes are acquired in
the ordinary course of such Holders' business and such Holders are not engaging
in and do not intend to engage in a distribution of the New Notes and have no
arrangement or understanding with any person to participate in a distribution of
such New Notes. The undersigned hereby further represent(s) to the Company that
(i) the New Notes acquired hereby are being acquired in the ordinary course of
business of the person receiving such New Notes, whether or not the undersigned,
(ii) neither the undersigned nor any such other person has an arrangement or
understanding to participate in the distribution of such New Notes within the
meaning of the Securities Act, (iii) neither the undersigned nor any such other
person is an "affiliate" of the Company within the meaning of Rule 405 of the
Securities Act or, if it is an "affiliate," that it will comply with the
registration and prospectus delivery requirements of the Securities Act to the
extent applicable, (iv) if the undersigned is not a broker-dealer, neither the
undersigned nor any such other person is engaged in, or intends to engage in,
the distribution of the New Notes, and (v) if the undersigned is a
broker-dealer, that it will receive New Notes for its own account in exchange
for Old Notes that were acquired as a result of market-making activities or
other trading activities.

         If the undersigned or the person receiving the New Notes is a
broker-dealer that is receiving New Notes for its own account in exchange for
Old Notes that were acquired as a result of market-making activities or other
trading activities, the undersigned acknowledges that it or such other person
will deliver a prospectus in connection with any resale of such New Notes;
however, by so acknowledging and by delivering a prospectus, the undersigned
will not be deemed to admit that the undersigned or such other person is an
"underwriter" within the meaning of the Securities Act. The undersigned
acknowledges that if the undersigned is participating in the Exchange Offer for
the purpose of distributing the New Notes (i) the undersigned cannot rely on the
position of the staff of the Commission in certain no-action letters and, in the
absence of an exemption therefrom, must comply with the registration and
prospectus delivery requirements of the Securities Act in connection with a
secondary resale transaction of the New Notes, in which case the registration
statement


<PAGE>


must contain the selling security holder information required by Item 507 or
Item 508, as applicable, of Regulation S-K of the Commission, and (ii) failure
to comply with such requirements in such instance could result in the
undersigned incurring liability under the Securities Act for which the
undersigned is not indemnified by the Company.

         If the undersigned or the person receiving the New Notes is an
"affiliate" (as defined in Rule 405 under the Securities Act), the undersigned
represents to the Company that the undersigned understands and acknowledges that
the New Notes may not be offered for resale, resold or otherwise transferred by
the undersigned or such other person without registration under the Securities
Act or an exemption therefrom.

         The undersigned will, upon request, execute and deliver any additional
documents deemed by the Exchange Agent or the Company to be necessary or
desirable to complete the exchange, assignment and transfer of the Old Notes
tendered hereby, including the transfer of such Old Notes on the account books
maintained by the Book-Entry Transfer Facility.

         For purposes of the Exchange Offer, the Company shall be deemed to have
accepted for exchange validly tendered Old Notes when, as and if the Company
gives oral or written notice thereof to the Exchange Agent. Any tendered Old
Notes that are not accepted for exchange pursuant to the Exchange Offer for any
reason will be returned, without expense, to the undersigned at the address
shown below or at a different address as may be indicated herein under "Special
Delivery Instructions" as promptly as practicable after the Expiration Date.

         All authority conferred or agreed to be conferred by this Letter of
Transmittal shall survive the death, incapacity or dissolution of the
undersigned, and every obligation of the undersigned under this Letter of
Transmittal shall be binding upon the undersigned's heirs, personal
representatives, successors and assigns.

         The undersigned acknowledges that the Company's acceptance of properly
tendered Old Notes pursuant to the procedures described under the caption "The
Exchange Offer-Procedures for Tendering" in the Prospectus and in the
instructions hereto will constitute a binding agreement between the undersigned
and the Company upon the terms and subject to the conditions of the Exchange
Offer.

         Unless otherwise indicated under "Special Issuance Instructions,"
please issue the New Notes issued in exchange for the Old Notes accepted for
exchange and return any Old Notes not tendered or not exchanged, in the name(s)
of the undersigned. Similarly, unless otherwise indicated under "Special
Delivery Instructions," please mail or deliver the New Notes issued in exchange
for the Old Notes accepted for exchange and any Old Notes not tendered or not
exchanged (and accompanying documents, as appropriate) to the undersigned at the
address shown below the undersigned's signature(s). In the event that both
"Special Issuance Instructions" and "Special Delivery Instructions" are
completed, please issue the New Notes issued in exchange for the Old Notes
accepted for exchange in the name(s) of, and return any Old Notes not tendered
or not exchanged to, the person(s) so indicated. The undersigned recognizes that
the Company has no obligation pursuant to the "Special Issuance Instructions"
and "Special Delivery Instructions" to transfer any Old Notes from the name of
the registered holder(s) thereof if the Company does not accept for exchange any
of the Old Notes so tendered for exchange.


<PAGE>


            SPECIAL ISSUANCE INSTRUCTIONS (SEE INSTRUCTIONS 5 AND 6)

         To be completed ONLY (i) if Old Notes in a principal amount not
tendered, or New Notes issued in exchange for Old Notes accepted for exchange,
are to be issued in the name of someone other than the undersigned, or (ii) if
Old Notes tendered by book-entry transfer which are not exchanged are to be
returned by credit to an account maintained at the Book-Entry Transfer Facility.
Issue New Notes and/or Old Notes to:

Name(s):
        ------

                             (PLEASE TYPE OR PRINT)

Address:
        ------

- ------
                               (INCLUDE ZIP CODE)

- ------

                   (TAX IDENTIFICATION OR SOCIAL SECURITY NO.)

                         (COMPLETE SUBSTITUTE FORM W-9)

- -        CREDIT UNEXCHANGED OLD NOTES DELIVERED BY BOOK-ENTRY TRANSFER TO THE
         BOOK-ENTRY TRANSFER FACILITY SET FORTH BELOW:



                          (BOOK-ENTRY TRANSFER FACILITY
                         ACCOUNT NUMBER, IF APPLICABLE)

                         PLEASE SIGN HERE WHETHER OR NOT
                 OLD NOTES ARE BEING PHYSICALLY TENDERED HEREBY
           (COMPLETE ACCOMPANYING SUBSTITUTE FORM W-9 ON REVERSE SIDE)


                                                                 ------
                                                                  Date

                                                                 ------
                                                                  Date

Area Code and Telephone Number:  ______

         The above lines must be signed by the registered Holder(s) of Old Notes
as name(s) appear(s) on the Old Notes or on a security position listing, or by
person(s) authorized to become registered Holder(s) by a properly completed bond
power from the registered Holder(s), a copy of which must be transmitted with
this Letter of Transmittal. If Old Notes to which this Letter of Transmittal
relate are held of record by two or more joint Holders, then all such Holders
must sign this Letter of Transmittal. If signature is by a trustee, executor,
administrator, guardian, attorney-in-fact, officer of a corporation or other
person acting in a fiduciary or representative capacity, then such person must
(i) set forth his or her full title below and (ii) unless waived by the Company,
submit evidence satisfactory to the Company of such person's authority to so
act. See Instruction 5 regarding the completion of this Letter of Transmittal,
printed below.


<PAGE>


Name(s):
        ------

                             (PLEASE TYPE OR PRINT)

Capacity:
         ------

Address:
        ------



                               (INCLUDE ZIP CODE)


<PAGE>


                          MEDALLION SIGNATURE GUARANTEE
                         (IF REQUIRED BY INSTRUCTION 5)



Certain signatures must be Guaranteed by an Eligible Institution.

Signature(s) Guaranteed by an Eligible Institution:

- ------

                             (AUTHORIZED SIGNATURE)

- ------

                                     (TITLE)

- ------

                                 (NAME OF FIRM)

- ------

                           (ADDRESS, INCLUDE ZIP CODE)

- ------

                        (AREA CODE AND TELEPHONE NUMBER)

Dated:                         , 19


                          SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 5 AND 6)



To be completed ONLY if Old Notes in a principal amount not tendered, or New
Notes issued in exchange for Old Notes accepted for exchange, are to be mailed
or delivered to someone other than the undersigned, or to the undersigned at an
address other than that shown below the undersigned's signature.

Mail or deliver New Notes and/or Old Notes to:

Name:
     ------

                             (PLEASE TYPE OR PRINT)

Address:
        ------

- ------
                               (INCLUDE ZIP CODE)

- ------


<PAGE>


                   (TAX IDENTIFICATION OR SOCIAL SECURITY NO.)


<PAGE>


                                  INSTRUCTIONS
                          FORMING PART OF THE TERMS AND
                        CONDITIONS OF THE EXCHANGE OFFER



         1. DELIVERY OF THIS LETTER OF TRANSMITTAL AND OLD NOTES OR BOOK-ENTRY
CONFIRMATIONS. All physically delivered Old Notes or any confirmation of a
book-entry transfer to the Exchange Agent's account at the Book-Entry Transfer
Facility of Old Notes tendered by book-entry transfer (a "Book-Entry
Confirmation"), as well as a properly completed and duly executed copy of this
Letter of Transmittal or facsimile hereof, and any other documents required by
this Letter of Transmittal, must be received by the Exchange Agent at its
address set forth herein prior to 5:00 p.m., New York City time, on the
Expiration Date. The method of delivery of the tendered Old Notes, this Letter
of Transmittal and all other required documents to the Exchange Agent is at the
election and risk of the Holder and, except as otherwise provided below, the
delivery will be deemed made only when actually received or confirmed by the
Exchange Agent. Instead of delivery by mail, it is recommended that the Holder
use an overnight or hand delivery service. In all cases, sufficient time should
be allowed to assure delivery to the Exchange Agent before the Expiration Date.
No Letter of Transmittal or Old Notes should be sent to the Company.

         2. GUARANTEED DELIVERY PROCEDURES. Holders who wish to tender their Old
Notes and (a) whose Old Notes are not immediately available, or (b) who cannot
deliver their Old Notes, this Letter of Transmittal or any other documents
required hereby to the Exchange Agent prior to the Expiration Date or (c) who
are unable to complete the procedure for book-entry transfer on a timely basis,
must tender their Old Notes according to the guaranteed delivery procedures set
forth in the Prospectus. Pursuant to such procedures: (i) such tender must be
made by or through a firm which is a member of a registered national securities
exchange or of the National Association of Securities Dealers, Inc. or a
commercial bank or a trust company having an office or correspondent in the
United States (an "Eligible Institution"); (ii) prior to the Expiration Date,
the Exchange Agent must have received from the Eligible Institution a properly
completed and duly executed Notice of Guaranteed Delivery (by facsimile
transmission, mail or hand delivery) setting forth the name and address of the
Holder of the Old Notes, the registration number(s) of such Old Notes and the
principal amount of Old Notes tendered, stating that the tender is being made
thereby and guaranteeing that, within three (3) New York Stock Exchange, Inc.
("NYSE") trading days after the Expiration Date, this Letter of Transmittal (or
facsimile hereof) together with the Old Notes (or a Book-Entry Confirmation) in
proper form for transfer will be received by the Exchange Agent; and (iii) the
certificates for all physically tendered shares of Old Notes, in proper form for
transfer, or Book-Entry Confirmation, as the case may be, and all other
documents required by this Letter are received by the Exchange Agent within
three (3) NYSE trading days after the date of execution of the Notice of
Guaranteed Delivery.

         Any Holder of Old Notes who wishes to tender Old Notes pursuant to the
guaranteed delivery procedures described above must ensure that the Exchange
Agent receives the Notice of Guaranteed Delivery prior to 5:00 p.m., New York
City time, on the Expiration Date. Upon request of the Exchange Agent, a Notice
of Guaranteed Delivery will be sent to Holders who wish to tender their Old
Notes according to the guaranteed delivery procedures set forth above.

         See "The Exchange Offer-Guaranteed Delivery Procedures" section of the
Prospectus.

         3. TENDER BY HOLDER. Only a Holder of Old Notes may tender such Old
Notes in the Exchange Offer. Any beneficial Holder of Old Notes who is not the
registered Holder and who wishes to tender should arrange with the registered
Holder to execute and deliver this Letter of Transmittal on his behalf or must,
prior to completing and executing this Letter of Transmittal and delivering his
Old Notes, either make appropriate arrangements to register ownership of the Old
Notes in such Holder's name or obtain a properly completed bond power from the
registered Holder.

         4. PARTIAL TENDERS. Tenders of Old Notes will be accepted only in
integral multiples of $1,000. If less than the entire principal amount of any
Old Notes is tendered, the tendering Holder should fill in the principal amount
tendered in the fourth column of the box entitled "Description of Old Notes
Tendered" above. The entire principal amount of Old Notes


<PAGE>


delivered to the Exchange Agent will be deemed to have been tendered unless
otherwise indicated. If the entire principal amount of all Old Notes is not
tendered, then Old Notes for the principal amount of Old Notes not tendered and
New Notes issued in exchange for any Old Notes accepted will be sent to the
Holder at his or her registered address, unless a different address is provided
in the appropriate box on this Letter of Transmittal, promptly after the Old
Notes are accepted for exchange.

         5. SIGNATURES ON THIS LETTER OF TRANSMITTAL; BOND POWERS AND
ENDORSEMENTS; MEDALLION GUARANTEE OF SIGNATURES. If this Letter of Transmittal
(or facsimile hereof) is signed by the record Holder(s) of the Old Notes
tendered hereby, the signature must correspond with the name(s) as written on
the face of the Old Notes without alteration, enlargement or any change
whatsoever. If this Letter of Transmittal is signed by a participant in the
Book-Entry Transfer Facility, the signature must correspond with the name as it
appears on the security position listing as the Holder of the Old Notes.

         If this Letter of Transmittal (or facsimile hereof) is signed by the
registered Holder or Holders of Old Notes listed and tendered hereby and the New
Notes issued in exchange therefor are to be issued (or any untendered principal
amount of Old Notes are to be reissued) to the registered Holder, the said
Holder need not and should not endorse any tendered Old Notes, nor provide a
separate bond power. In any other case, such Holder must either properly endorse
the Old Notes tendered or transmit a properly completed separate bond power with
this Letter of Transmittal, with the signatures on the endorsement or bond power
guaranteed by an Eligible Institution.

         If this Letter of Transmittal (or facsimile hereof) is signed by a
person other than the registered Holder or Holders of any Old Notes listed, such
Old Notes must be endorsed or accompanied by appropriate bond powers, in each
case signed as the name of the registered Holder or Holders appears on the Old
Notes.

         If this Letter of Transmittal (or facsimile hereof) or any Old Notes or
bond powers are signed by trustees, executors, administrators, guardians,
attorneys-in-fact, or officers of corporations or others acting in a fiduciary
or representative capacity, such persons should so indicate when signing, and,
unless waived by the Company, evidence satisfactory to the Company of their
authority to so act must be submitted with this Letter of Transmittal.

         Endorsements on Old Notes or signatures on bond powers required by this
Instruction 5 must be guaranteed by an Eligible Institution.

         No signature guarantee is required if (i) this Letter of Transmittal is
signed by the registered holder(s) of the Old Notes tendered herewith (or by a
participant in the Book-Entry Transfer Facility whose name appears on a security
position listing as the owner of the tendered Old Notes) and the issuance of New
Notes (and any Old Notes not tendered or not accepted) will be directly to such
registered holder(s) (or, if signed by a participant in the Book-Entry Transfer
Facility, any New Notes or Old Notes not tendered or not accepted are to be
deposited to such participant's account at such Book-Entry Transfer Facility)
and neither the box entitled "Special Delivery Instructions" nor the box
entitled "Special Registration Instructions" has been completed, or (ii) such
Old Notes are tendered for the account of an Eligible Institution. In all other
cases, all signatures on this Letter of Transmittal must be guaranteed by an
Eligible Institution.

         6. SPECIAL REGISTRATION AND DELIVERY INSTRUCTIONS. Tendering holders
should indicate, in the applicable box or boxes, the name and address (or
account at the Book-Entry Transfer Facility) to which New Notes or substitute
Old Notes for principal amounts not tendered or not accepted for exchange are to
be issued or sent, if different from the name and address of the person signing
this Letter of Transmittal. In the case of issuance in a different name, the
taxpayer identification or social security number of the person named must also
be indicated.

         7. TRANSFER TAXES. The Company will pay all transfer taxes, if any,
applicable to the exchange of Old Notes pursuant to the Exchange Offer. If,
however, New Notes or Old Notes for principal amounts not tendered or accepted
for exchange are to be delivered to, or are to be registered or issued in the
name of, any person other than the registered Holder of the Old Notes tendered
hereby, or if tendered Old Notes are registered in the name of any person other
than the person signing this Letter of Transmittal, or if a transfer tax is
imposed for any reason other than the exchange of Old Notes pursuant


<PAGE>


to the Exchange Offer, then the amount of any such transfer taxes (whether
imposed on the registered Holder or any other persons) will be payable by the
tendering Holder. If satisfactory evidence of payment of such taxes or exemption
therefrom is not submitted with this Letter of Transmittal, the amount of such
transfer taxes will be billed directly to such tendering Holder.

         EXCEPT AS PROVIDED IN THIS INSTRUCTION 7, IT WILL NOT BE NECESSARY FOR
TRANSFER TAX STAMPS TO BE AFFIXED TO THE OLD NOTES LISTED IN THIS LETTER OF
TRANSMITTAL.

         8. TAX IDENTIFICATION NUMBER. Federal income tax law requires that a
holder of any Old Notes which are accepted for exchange must provide the Company
(as payor) with its correct taxpayer identification number ("TIN"), which, in
the case of a holder who is an individual, is his or her social security number.
If the Company is not provided with the correct TIN, the Holder may be subject
to a $50 penalty imposed by Internal Revenue Service. (If withholding results in
an over-payment of taxes, a refund may be obtained.) Certain holders (including,
among others, all corporations and certain foreign individuals) are not subject
to these backup withholding and reporting requirements. See the enclosed
"Guidelines for Certification of Taxpayer Identification Number on Substitute
Form W-9" for additional instructions.

         To prevent backup withholding, each tendering holder must provide such
holder's correct TIN by completing the Substitute Form W-9 set forth herein,
certifying that the TIN provided is correct (or that such holder is awaiting a
TIN), and that (i) the holder has not been notified by the Internal Revenue
Service that such holder is subject to backup withholding as a result of failure
to report all interest or dividends or (ii) the Internal Revenue Service has
notified the holder that such holder is no longer subject to backup withholding.
If the Old Notes are registered in more than one name or are not in the name of
the actual owner, see the enclosed "Guidelines for Certification of Taxpayer
Identification Number on Substitute Form W-9" for information on which TIN to
report.

         The Company reserves the right in its sole discretion to take whatever
steps are necessary to comply with the Company's obligation regarding backup
withholding.

         9. VALIDITY OF TENDERS. All questions as to the validity, form,
eligibility (including time of receipt), and acceptance of tendered Old Notes
will be determined by the Company, in its sole discretion, which determination
will be final and binding. The Company reserves the right to reject any and all
Old Notes not validly tendered or any Old Notes, the Company's acceptance of
which would, in the opinion of the Company or its counsel, be unlawful. The
Company also reserves the right to waive any conditions of the Exchange Offer or
defects or irregularities in tenders of Old Notes as to any ineligibility of any
holder who seeks to tender Old Notes in the Exchange Offer. The interpretation
of the terms and conditions of the Exchange Offer (includes this Letter of
Transmittal and the instructions hereto) by the Company shall be final and
binding on all parties. Unless waived, any defects or irregularities in
connection with tenders of Old Notes must be cured within such time as the
Company shall determine. The Company will use reasonable efforts to give
notification of defects or irregularities with respect to tenders of Old Notes,
but shall not incur any liability for failure to give such notification.

         10. WAIVER OF CONDITIONS. The Company reserves the absolute right to
waive, in whole or part, any of the conditions to the Exchange Offer set forth
in the Prospectus.

         11. NO CONDITIONAL TENDER. No alternative, conditional, irregular or
contingent tender of Old Notes on transmittal of this Letter of Transmittal will
be accepted.

         12. MUTILATED, LOST, STOLEN OR DESTROYED OLD NOTES. Any Holder whose
Old Notes have been mutilated, lost, stolen or destroyed should contact the
Exchange Agent at the address indicated above for further instructions.

         13. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES. Requests for
assistance or for additional copies of the Prospectus or this Letter of
Transmittal may be directed to the Exchange Agent at the address or telephone
number set forth on the cover page of this Letter of Transmittal. Holders may
also contact their broker, dealer, commercial bank, trust company or other
nominee for assistance concerning the Exchange Offer.


<PAGE>


         14. ACCEPTANCE OF TENDERED OLD NOTES AND ISSUANCE OF NEW NOTES; RETURN
OF OLD NOTES. Subject to the terms and conditions of the Exchange Offer, the
Company will accept for exchange all validly tendered Old Notes as soon as
practicable after the Expiration Date and will issue New Notes therefor as soon
as practicable thereafter. For purposes of the Exchange Offer, the Company shall
be deemed to have accepted tendered Old Notes when, as and if the Company has
given written and oral notice thereof to the Exchange Agent. If any tendered Old
Notes are not exchanged pursuant to the Exchange Offer for any reason, such
unexchanged Old Notes will be returned, without expense, to the undersigned at
the address shown above (or credited to the undersigned's account at the
Book-Entry Transfer Facility designated above) or at a different address as may
be indicated under the box entitled "Special Delivery Instructions."

         15. WITHDRAWAL. Tenders may be withdrawn only pursuant to the limited
withdrawal rights set forth in the Prospectus under the caption "The Exchange
Offer-Withdrawal of Tenders."

         IMPORTANT: THIS LETTER OF TRANSMITTAL OR A MANUALLY SIGNED FACSIMILE
HEREOF (TOGETHER WITH THE OLD NOTES WHICH MUST BE DELIVERED BY BOOK-ENTRY
TRANSFER OR IN ORIGINAL HARD COPY FORM) OR THE NOTICE OF GUARANTEED DELIVERY
MUST BE RECEIVED BY THE EXCHANGE AGENT PRIOR TO THE EXPIRATION TIME.

         (TO BE COMPLETED BY ALL TENDERING HOLDERS (SEE INSTRUCTION 5))




                     PAYER'S NAME: WILMINGTON TRUST COMPANY

<TABLE>
<CAPTION>

SUBSTITUTE                                                        OR
FORM W-9                           SOCIAL SECURITY NUMBER                       EMPLOYER
                                                                          IDENTIFICATION NUMBER

<S>                               <C>
DEPARTMENT OF THE TREASURY        PART I-Taxpayer Identification No.-For all accounts, enter your taxpayer identification number
INTERNAL REVENUE SERVICE          in the appropriate box. For most individuals and sole proprietors, this is your
PAYER'S REQUEST FOR               social security number. For other entities, it is your Employer Identification Number.
TAXPAYER IDENTIFICATION           If you do not have a number, see How to Obtain a TIN in the enclosed Guidelines. Note:
NUMBER                            If the account is in more than one name, see Employer Identification Number the chart
                                  on page 2 of the enclosed Guidelines to determine what number to enter.

                                  PART II-For Payees Exempt From Backup Withholding (see enclosed Guidelines)
                                  CERTIFICATION-UNDER PENALTIES OF PERJURY, I CERTIFY THAT:
                                  (1) The number shown on this form is my correct Taxpayer Identification Number (or I am waiting
                                  for a number to be issued to me), and either (a) I have mailed or delivered an application to
                                  receive a taxpayer identification number to the appropriate Internal Revenue Service Center or
                                  Social Security Administration Office or (b) I intend to mail or deliver an application in the
                                  near future. I understand that if I do not provide a taxpayer identification number within
                                  sixty (60) days, 31% of all reportable payments made to me thereafter will be withheld until I
                                  provide a number;
                                  (2) I am not subject to backup withholding either because (a) I am exempt from backup
                                  withholding, or (b) I have not been notified by the Internal Revenue Service ("IRS") that I am
                                  subject to backup withholding as a result of a failure to report all interest or dividends, or
                                  (c) the IRS has notified me that I am no longer subject to backup withholding; and
                                  (3) Any other information provided on this form is true, correct and complete.

</TABLE>


SIGNATURE DATE


<PAGE>


NOTE:    FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP
         WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU WITH RESPECT TO THE NEW
         NOTES. PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF
         TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL
         DETAILS.


<PAGE>


                                                                Exhibit 99.3

                                Letter to Brokers
                                       FOR
              Tender of 12 1/2% Senior Subordinated Notes Due 2008
                                 IN EXCHANGE FOR
               12 1/2% Series B Senior Subordinated Notes Due 2008
                                DIMAC CORPORATION

        THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME,
         ON ___________, 1999, UNLESS EXTENDED (THE "EXPIRATION DATE").
            OLD NOTES TENDERED IN THE EXCHANGE OFFER MAY BE WITHDRAWN
                    AT ANY TIME PRIOR TO THE EXPIRATION DATE.

To Registered Holders and Depository
 Trust Company Participants:

         We are enclosing herewith the material listed below relating to the
offer by DIMAC Corporation (the "Company"), a Delaware corporation, to exchange
its 12 1/2% Series B Senior Subordinated Notes Due 2008 (the "New Notes"), which
have been registered under the Securities Act of 1933, as amended (the
"Securities Act"), for a like principal amount of its issued and outstanding
12 1/2% Senior Subordinated Notes Due 2008 (the "Old Notes") upon the terms
and subject to the conditions set forth in the Company's Prospectus, dated
_______ __, 1999, and the related Letter of Transmittal (which together
constitute the "Exchange Offer").

         Enclosed herewith are copies of the following documents:

         1. Prospectus dated _______ __, 1999;

         2. Letter of Transmittal (together with accompanying Substitute Form
W-9 Guidelines);

         3. Notice of Guaranteed Delivery; and

         4. Letter which may be sent to your clients for whose account you hold
Old Notes in your name or in the name of your nominee, with space provided for
obtaining such client's instruction with regard to the Exchange Offer.

         We urge you to contact your clients promptly. Please note that the
Exchange Offer will expire on the Expiration Date unless extended.

         The Exchange Offer is not conditioned upon any minimum number of Old
Notes being tendered.

         Pursuant to the Letter of Transmittal, each holder of Old Notes will
represent to the Company that (i) the New Notes acquired pursuant to the
Exchange Offer are being acquired in the ordinary course of business of the
person receiving such New Notes, whether or not the undersigned, (ii) neither
the undersigned nor any such other person has an arrangement or understanding to
participate in the distribution of such New Notes within the meaning of the
Securities Act, (iii) neither the undersigned nor any such other person is an
"affiliate" of the Company within the meaning of Rule 405 of the Securities Act
or, if it is an "affiliate," that it will comply with the registration and
prospectus delivery requirements of the Securities Act to the extent applicable,
(iv) if the undersigned is not a broker-dealer, neither the undersigned nor any
such other person is engaged in, or intends to engage in, the distribution of
such New Notes, and (v) if the undersigned is a broker-dealer (whether or not it
is also an "affiliate"), that it will receive New Notes for its own account in
exchange for Old Notes that were acquired as a result of market-making
activities or other trading activities.

         If the undersigned or the person receiving the New Notes is a
broker-dealer (whether or not it is also an "affiliate") that is receiving New
Notes for its own account in exchange for Old Notes that were acquired as a
result of market-making activities or other trading activities, the undersigned
will acknowledge that it or such other person will deliver a prospectus meeting
the requirements of the Securities Act in connection with any resale of such New
Notes;


<PAGE>


however, by so acknowledging and by delivering a prospectus meeting the
requirements of the Securities Act, the undersigned will not be deemed to admit
that the undersigned or such other person is an "underwriter" within the meaning
of the Securities Act.

         The enclosed Letter to Clients contains an authorization by the
beneficial owners of the Old Notes for you to make the foregoing
representations.

         The Company will not pay any fee or commission to any broker or dealer
or to any other persons (other than the Exchange Agent) in connection with the
solicitation of tenders of Old Notes pursuant to the Exchange Offer. The Company
will pay or cause to be paid any transfer taxes payable on the transfer of Old
Notes to it, except as otherwise provided in Instruction 7 of the enclosed
Letter of Transmittal.

         Additional copies of the enclosed material may be obtained from the
undersigned.

                                Very truly yours,



                                WILMINGTON TRUST COMPANY




<PAGE>


                                                                Exhibit 99.4


                                Letter to Clients
                                       FOR
              Tender of 12 1/2% Senior Subordinated Notes Due 2008
                                 IN EXCHANGE FOR
               12 1/2% Series B Senior Subordinated Notes Due 2008
                                DIMAC CORPORATION

        THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME,
         ON ____________, 1999, UNLESS EXTENDED (THE "EXPIRATION DATE").
            OLD NOTES TENDERED IN THE EXCHANGE OFFER MAY BE WITHDRAWN
                    AT ANY TIME PRIOR TO THE EXPIRATION DATE.

To Our Clients:

         We are enclosing herewith a Prospectus, dated _______ __, 1999, of
DIMAC Corporation (the "Company"), a Delaware corporation, and a related Letter
of Transmittal (which together constitute the "Exchange Offer") relating to the
offer by the Company to exchange its 12 1/2% Series B Senior Subordinated Notes
Due 2008 (the "New Notes"), which have been registered under the Securities Act
of 1933, as amended (the "Securities Act"), for a like principal amount of its
issued and outstanding 12 1/2% Senior Subordinated Notes Due 2008 (the "Old
Notes"), upon the terms and subject to the conditions set forth in the Exchange
Offer.

         The Exchange Offer is not conditioned upon any minimum number of Old
Notes being tendered.

         We are the holder of record of Old Notes held by us for your own
account. A tender of such Old Notes can be made only by us as the record holder
and pursuant to your instructions. The Letter of Transmittal is furnished to you
for your information only and cannot be used by you to tender Old Notes held by
us for your account.

         We request instructions as to whether you wish to tender any or all of
the Old Notes held by us for your account pursuant to the terms and conditions
of the Exchange Offer. We also request that you confirm that we may on your
behalf make the representations contained in the Letter of Transmittal.

         Pursuant to the Letter of Transmittal, each holder of Old Notes will
represent to the Company that (i) the New Notes acquired pursuant to the
Exchange Offer are being acquired in the ordinary course of business of the
person receiving such New Notes, whether or not the undersigned, (ii) neither
the undersigned nor any such other person has an arrangement or understanding to
participate in the distribution of such New Notes within the meaning of the
Securities Act, (iii) neither the undersigned nor any such other person is an
"affiliate" of the Company within the meaning of Rule 405 of the Securities Act
or, if it is an "affiliate," that it will comply with the registration and
prospectus delivery requirements of the Securities Act to the extent applicable,
(iv) if the undersigned is not a broker-dealer, neither the undersigned nor any
such other person is engaged in, or intends to engage in, the distribution of
such New Notes, and (v) if the undersigned is a broker-dealer (whether or not it
is also an "affiliate"), that it will receive New Notes for its own account in
exchange for Old Notes that were acquired as a result of market-making
activities or other trading activities.

         If the undersigned or the person receiving the New Notes is a
broker-dealer (whether or not it is also an "affiliate") that is receiving New
Notes for its own account in exchange for Old Notes that were acquired as a
result of market-making activities or other trading activities, the undersigned
will acknowledge that it or such other person will deliver a prospectus meeting
the requirements of the Securities Act in connection with any resale of such New
Notes; however, by so acknowledging and by delivering a prospectus meeting the
requirements of the Securities Act, the undersigned will not be deemed to admit
that the undersigned or such other person is an "underwriter" within the meaning
of the Securities Act.


                                Very truly yours,



<PAGE>


                                                                Exhibit 99.5

                 Instructions to Registered Holder and/or Book
                Entry Transfer Participant from Beneficial Owner
                                       FOR
              Tender of 12 1/2% Senior Subordinated Notes Due 2008
                                 IN EXCHANGE FOR
               12 1/2% Series B Senior Subordinated Notes Due 2008
                                DIMAC CORPORATION

                  THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M.,
                   NEW YORK CITY TIME, ON ____________, 1999,
                    UNLESS EXTENDED (THE "EXPIRATION DATE").

            OLD NOTES TENDERED IN THE EXCHANGE OFFER MAY BE WITHDRAWN
                    AT ANY TIME PRIOR TO THE EXPIRATION DATE.

To Registered Holder and/or Participant
of the Book-Entry Transfer Facility:

         The undersigned hereby acknowledges receipt of the Prospectus dated
_______ _, 1999 (the "Prospectus") of DIMAC Corporation, a Delaware corporation
(the "Company"), and the accompanying Letter of Transmittal (the "Letter of
Transmittal"), that together constitute the Company's offer (the "Exchange
Offer") to exchange its 12 1/2% Series B Senior Subordinated Notes Due 2008 (the
"New Notes") for all of its issued and outstanding 12 1/2% Senior Subordinated
Notes Due 2008 (the "Old Notes"). Capitalized terms used but not defined herein
have the meanings ascribed to them in the Prospectus or the Letter of
Transmittal.

         This will instruct you, the registered holder and/or book-entry
transfer facility participant, as to the action to be taken by you relating to
the Exchange Offer with respect to the Old Notes held by you for the account of
the undersigned.

         The aggregate face amount of the Old Notes held by you for the account
of the undersigned is (FILL IN AMOUNT):

         $    of the 12 1/2% Senior Subordinated Notes Due 2008.

         With respect to the Exchange Offer, the undersigned hereby instructs
you (CHECK APPROPRIATE BOX):

         / /  To TENDER the following Old Notes held by you for the account of
              the undersigned (INSERT PRINCIPAL AMOUNT OF OLD NOTES TO BE
              TENDERED (IF ANY)): $ ________

         / /  Not to TENDER any Old Notes held by you for the account of the
              undersigned.

         If the undersigned instructs you to tender the Old Notes held by you
for the account of the undersigned, it is understood that you are authorized to
make, on behalf of the undersigned (and the undersigned, by its signature below,
hereby makes to you), the representation and warranties contained in the Letter
of Transmittal that are to be made with respect to the undersigned as a
beneficial owner, including, but not limited to, the representations, that (i)
the New Notes acquired pursuant to the Exchange Offer are being acquired in the
ordinary course of business of the undersigned, (ii) neither the undersigned nor
any such other person has an arrangement or understanding to participate in the
distribution of such New Notes within the meaning of the Securities Act, (iii)
neither the undersigned nor any such other person is an "affiliate" of the
Company within the meaning of Rule 405 of the Securities Act or, if it is an
"affiliate," that it will comply with the registration and prospectus delivery
requirements of the Securities Act to the extent applicable, (iv) if the
undersigned is not a broker-dealer, neither the undersigned nor any such other
person is engaged in, or intends to engage in, the distribution of such New
Notes, and (v) if the undersigned is a broker-dealer (whether or not it is also
an "affiliate"), that it will receive New Notes for its own account in exchange
for Old Notes that were acquired as a result of market-making activities or
other trading activities.


<PAGE>


         If the undersigned or the person receiving the New Notes is a
broker-dealer (whether or not it is also an "affiliate") that is receiving New
Notes for its own account in exchange for Old Notes that were acquired as a
result of market-making activities or other trading activities, the undersigned
will acknowledge that it or such other person will deliver a prospectus meeting
the requirements of the Securities Act in connection with any resale of such New
Notes; however, by so acknowledging and by delivering a prospectus meeting the
requirements of the Securities Act, the undersigned will not be deemed to admit
that the undersigned or such other person is an "underwriter" within the meaning
of the Securities Act.



                                    SIGN HERE

Name of beneficial owner(s):
                            ------

Signature(s):
             ------

Name(s)  (please print):
                        ------

Address:
        ------

Telephone Number:
                 ------

Taxpayer Identification or Social Security Number:
                                                  ------

Date:
     ------




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