UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Form 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Act of 1934
Date of Report (Date of earliest event reported) January 26, 2000
UNITED FINANCIAL MORTGAGE CORP.
(Exact name of small business issuer as specified in its
charter)
ILLINOIS 36-3440533
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)
600 Enterprise Drive,
Suite 206
Oak Brook, Illinois 60523
Issuer's telephone number: (630) 571-7222
_________________Not Applicable_____________________________________
(Former name or former address, if changed since last report)
Item 5. Other Events
On January 26, 2000, United Financial Mortgage Corp. issued a press
release regarding the launch of a re-designed Web site. A copy of
the press release is attached hereto as exhibit 99.
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned hereto duly authorized.
United Financial Mortgage Corp.
Date Signed
January 26, 2000 /s/ Steve Y. Khoshabe
Vice President and Chief Financial
Officer
For Further Information:
United Financial Mortgage Corp. Coffin Communications Group
600 Enterprise Drive, Suite 206 15300 Ventura Blvd, Suite 303
Oak Brook, IL 60523 Sherman Oaks, CA 91403
(630) 571-7222 (818) 789-0100
(630) 571-2623 Fax (818) 789-1152 Fax
Contact: Steve Khoshabe Contact: William F. Coffin, CEO
Chief Financial Officer Mark Daugherty,
Account Principal
FOR IMMEDIATE RELEASE:
United Financial Mortgage Launches Redesigned
Web Site at www.UFMC.com
OAK BROOK, IL, January 26, 2000 - United Financial Mortgage Corp.(CHX:UFM),
today announced the launch of its newly re-designed Web site, located at
www.ufmc.com. The re-launch of UFMC.com is the result of extensive beta
testing, consumer feedback and award-winning design. Designed by Cyberdesic,
a leading Internet Web design firm used by such companies as State Farm and
Caterpillar, the Company's new interactive Web site will offer a full menu of
mortgage products and services to consumers online.
The newly re-designed UFMC.com is rich in functionality, with features
including:
- Online loan processing
- A newly added section of the site that educates consumers
on home loans
- A new version of the Company's highly-acclaimed online mortgage
calculator
- The ability to obtain a credit report online
- The ability to obtain a home valuation online
- An expanded investor relations site
"The re-launch of our consumer Web site is the central component of our
commitment to a new, industry-leading level of customer service," said Joseph
Khoshabe, United Financial Mortgage's CEO and President. "We feel that once
consumers are aware of the ease and responsiveness of our online mortgage
shopping alternatives, they will endorse the idea by bringing their business
here first."
The Company's strategy is to offer the consumer the greatest possible service
capabilities online, both to draw and retain customers and to reduce the costs
of staffing brick-and-mortar branch offices. In the Company's opinion,
customers who can locate and apply for a UFM mortgage in only minutes online--
and receive aproval in only minutes or hours--will forgo traditional methods
of searching for home financing, which can keep prospective home buyers
uncertain about their loan for days or weeks.
"The introduction of our newly designed Internet site is but the first in a
series of developments for UFMC. We continue to aggressively pursue the
Internet as a means of marketing mortgages and related products, and will
continue to develop and refine the best opportunity in generations to provide
our customers with superior service at lower costs," concluded Mr. Khoshabe.
<PAGE>
About United Financial Mortgage
United Financial Mortgage Corp. is a national mortgage banker principally
engaged in originating retail and wholesale mortgages for single family
residences of one to four units. The Company is headquartered in Oak Brook,
Illinois and has regional offices in several other states. The Company's
Web site(www.ufmc.com) allows consumers to get information on the many
different types of mortgage loans offered by the Company, calculate
mortgage payments, and apply online for a mortgage.
This press release may contain forward looking statements that involve risks
and uncertainties that could cause actual results to differ materially from
the statements contained herein. Such risks and uncertainties include, but
are not limited to, changes in the performance of the financial markets,
changes in the demand for and market acceptance of the Company's products,
changes in the mortgage lending industry or changes in the general economic
conditions, including interest rates, the impact of competition, changes in
the value of real estate, the ability to maintain and increase sources of
funding, and other risks disclosed from time to time in the Company's SEC
reports and filings.
