WPS RESOURCES CORP
DEF 14A, 1996-03-08
ELECTRIC & OTHER SERVICES COMBINED
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
            THE SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO.    )

    FILED BY THE REGISTRANT /X/
    FILED BY A PARTY OTHER THAN THE REGISTRANT / /

    CHECK THE APPROPRIATE BOX:
    / /  PRELIMINARY PROXY STATEMENT
    / /  CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE
         14A-6(E)(2))
    /X/  DEFINITIVE PROXY STATEMENT
    / /  DEFINITIVE ADDITIONAL MATERIALS
    / /  SOLICITING  MATERIAL  PURSUANT  TO  SECTION  240.14A-11(C)  OR  SECTION
         240.14A-12

                                   WPS RESOURCES CORPORATION
- --------------------------------------------------------------------------------
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

- --------------------------------------------------------------------------------
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)

PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):

/X/  $125 PER  EXCHANGE ACT  RULES 0-11(C)(1)(II),  14A-6(I)(1), 14A-6(I)(2)  OR
     ITEM 22(A)(2) OF SCHEDULE 14A.
/ /  $500  PER  EACH PARTY  TO  THE CONTROVERSY  PURSUANT  TO EXCHANGE  ACT RULE
     14A-6(I)(3).
/ /  FEE  COMPUTED  ON   TABLE  BELOW   PER  EXCHANGE   ACT  RULES   14A-6(I)(4)
     AND 0-11.
     1) TITLE OF EACH CLASS OF SECURITIES TO WHICH TRANSACTION APPLIES:
        ------------------------------------------------------------------------
     2) AGGREGATE NUMBER OF SECURITIES TO WHICH TRANSACTION APPLIES:
        ------------------------------------------------------------------------
     3) PER UNIT PRICE OR OTHER UNDERLYING VALUE OF TRANSACTION COMPUTED
        PURSUANT TO EXCHANGE ACT RULE 0-11 (SET FORTH THE AMOUNT ON WHICH THE
        FILING FEE IS CALCULATED AND STATE HOW IT WAS DETERMINED):
        ------------------------------------------------------------------------
     4) PROPOSED MAXIMUM AGGREGATE VALUE OF TRANSACTION:
        ------------------------------------------------------------------------
     5) TOTAL FEE PAID:
        ------------------------------------------------------------------------
/ /  FEE PAID PREVIOUSLY WITH PRELIMINARY MATERIALS.
/ /  CHECK BOX IF ANY PART OF THE FEE IS OFFSET AS PROVIDED BY EXCHANGE ACT RULE
     0-11(A)(2)  AND IDENTIFY THE  FILING FOR WHICH THE  OFFSETTING FEE WAS PAID
     PREVIOUSLY. IDENTIFY THE PREVIOUS FILING BY REGISTRATION STATEMENT  NUMBER,
     OR THE FORM OR SCHEDULE AND THE DATE OF ITS FILING.
     1) AMOUNT PREVIOUSLY PAID:
        ------------------------------------------------------------------------
     2) FORM, SCHEDULE OR REGISTRATION STATEMENT NO.:
        ------------------------------------------------------------------------
     3) FILING PARTY:
        ------------------------------------------------------------------------
     4) DATE FILED:
        ------------------------------------------------------------------------
<PAGE>
                           WPS RESOURCES CORPORATION
    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001

March 22, 1996

Dear WPS Resources Corporation Shareholder:

You  are cordially invited to attend  the 1996 Annual Shareholders Meeting which
will be held at  10:30 A.M., on  Thursday, May 2, 1996,  at the Weidner  Center,
University  of Wisconsin - Green Bay,  2420 Nicolet Drive, Green Bay, Wisconsin.
An organ concert will precede the meeting beginning at 10:00 A.M. Directions  to
the  meeting location are included on the  last page of this booklet. Parking is
free.

The formal Notice of  Annual Meeting of Shareholders  and Proxy Statement  which
appear  on  the following  pages provide  information  concerning matters  to be
considered. At the meeting, we will report on the Company's progress, plans, and
prospects, and respond to your questions and comments.

We hope for a  large attendance either  in person or by  proxy. Whether you  own
many shares or only a few, your presence or your proxy is important in making up
the total number of shares necessary to transact business at the meeting.

IF  YOU  ARE UNABLE  TO ATTEND,  PLEASE  COMPLETE, SIGN,  AND PROMPTLY  MAIL THE
ENCLOSED PROXY IN THE POSTAGE-PAID ENVELOPE PROVIDED.

Sincerely,
[signature]

DANIEL A. BOLLOM
Chairman and
Chief Executive Officer
<PAGE>
                           WPS RESOURCES CORPORATION
    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001
                             ---------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 2, 1996
                             ---------------------

TO THE SHAREHOLDERS OF WPS RESOURCES CORPORATION:

    NOTICE IS  HEREBY GIVEN  that  the Annual  Meeting  of Shareholders  of  WPS
Resources  Corporation,  a Wisconsin  corporation ("Company"),  will be  held on
Thursday, May 2, 1996,  at 10:30 A.M.,  Green Bay Time,  at the Weidner  Center,
University  of Wisconsin -  Green Bay, 2420 Nicolet  Drive, Green Bay, Wisconsin
for the following purposes:

         1. To elect three directors of Class B to hold office until the  Annual
    Meeting  of Shareholders in 1999 or until their successors have been elected
    and qualified.

         2. To consider and act upon such other business as may properly come
    before the Annual Meeting or any adjournment thereof.

    Shareholders of record at the close of business on March 14, 1996, will be
entitled to notice of, and to vote at, the Annual Meeting and at any adjournment
thereof.

    Even if you plan  to attend the Annual  Meeting, please complete, date,  and
sign  the enclosed proxy and  mail it promptly in  the enclosed envelope. If you
attend the Annual Meeting,  you may revoke  your proxy and  vote your shares  in
person. Your attention is directed to the attached Proxy Statement.

                                           WPS RESOURCES CORPORATION

                                           [FRANCIS J. KICSAR SIGNATURE]

                                           Francis J. Kicsar
                                           SECRETARY
Green Bay, Wisconsin
March 22, 1996

YOUR  VOTE IS IMPORTANT  NO MATTER HOW LARGE  OR SMALL YOUR  HOLDINGS MAY BE. TO
ASSURE YOUR REPRESENTATION AT THE MEETING, PLEASE FILL IN AND DATE THE  ENCLOSED
PROXY,  WHICH IS SOLICITED BY THE BOARD  OF DIRECTORS, SIGN EXACTLY AS YOUR NAME
APPEARS, AND RETURN IMMEDIATELY.
<PAGE>
                                                                  March 22, 1996
                                PROXY STATEMENT
                           WPS RESOURCES CORPORATION

    700 NORTH ADAMS STREET, P. O. BOX 19001, GREEN BAY, WISCONSIN 54307-9001

                         ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 2, 1996

                              GENERAL INFORMATION

    This  Proxy Statement  is furnished in  connection with  the solicitation of
proxies by  the  Board  of  Directors ("Board")  of  WPS  Resources  Corporation
("Company")  for the Annual Meeting of Shareholders  to be held on Thursday, May
2, 1996 at 10:30 A.M.,  at the Weidner Center,  University of Wisconsin -  Green
Bay,  2420 Nicolet  Drive, Green Bay,  Wisconsin and at  any adjournment thereof
("Meeting") for  the purposes  set forth  in  the Notice  of Annual  Meeting  of
Shareholders and in this Proxy Statement.

    Only  shareholders of record as  of the close of  business on March 14, 1996
("Record Date") are entitled to  notice of, and to vote  at, the Meeting. As  of
the  Record  Date,  the  Company's outstanding  voting  securities  consisted of
23,896,962 shares of Common Stock. The  record holder of each outstanding  share
of  Common Stock as  of the Record Date  is entitled to one  vote per share with
respect to each proposal submitted for consideration at the Meeting. The  Notice
of  Annual Meeting of  Shareholders, this Proxy  Statement, and the accompanying
form of proxy were first mailed to shareholders on or about March 22, 1996.

    A proxy, in the enclosed form, which is properly executed, duly returned  to
the  Company, and not revoked will be  voted in accordance with the instructions
contained therein. If  no specification is  indicated on the  proxy, the  shares
represented  thereby will be voted FOR  the indicated nominees for directors and
on such other business or matters which may properly come before the Meeting  in
accordance  with the best judgment of the  persons named in the proxy. Execution
of  a  proxy  given  in  response  to  this  solicitation  will  not  affect   a
shareholder's right to attend the Meeting and to vote in person. Presence at the
Meeting  of a  shareholder who has  signed a proxy  does not in  itself revoke a
proxy. Each proxy granted  may be revoked  by the person giving  it at any  time
before  the exercise  thereof by  giving written  notice to  such effect  to the

                                       1
<PAGE>
Secretary of the Company, by execution and delivery of a subsequent proxy, or by
attendance and voting in  person at the  Meeting, except as  to any matter  upon
which,  prior to such  revocation, a vote  shall have been  cast pursuant to the
authority conferred by such proxy.

                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

    No person is known by the Company to be the beneficial owner of more than 5%
of any class of the Company's voting securities. Set forth below is a tabulation
indicating, as of January 1, 1996, the shares of the Company's equity securities
beneficially owned  by the  five named  executives in  the Summary  Compensation
Table,  each nominee and director, and all directors and officers of the Company
as a  group. No  officer or  director owns  more than  1% of  any class  of  the
Company's equity securities.

<TABLE>
<CAPTION>
                                                                     AMOUNT AND NATURE OF
       TITLE OF CLASS                NAME OF BENEFICIAL OWNER        OWNERSHIP (1)(2)(3)
- -----------------------------  ------------------------------------  --------------------
<S>                            <C>                                   <C>
Common Stock, $1.00 Par        Daniel A. Bollom                           5,652(4)
 Value per share               J. Gus Swoboda                             3,940
                               Richard A. Krueger                         3,277(5)
                               Patrick D. Schrickel                       1,875
                               Clark R. Steinhardt                        3,462(6)
                               A. Dean Arganbright                        2,010
                               Sister M. Lois Bush                          200(7)
                               James L. Kemerling                           500
                               Richard A. Bemis                           1,000
                               Robert C. Gallagher                        1,778
                               Michael S. Ariens                          2,514(8)
                               Kathryn M. Hasselblad-Pascale              2,600(9)
                               Larry L. Weyers                              470
                               All directors and officers as a           38,285(10)
                                group (17)
</TABLE>

- ------------------------
 (1)None  of the persons listed  beneficially owns shares of  any other class of
    equity  securities  of   the  Company  or   its  subsidiaries,  except   Mr.
    Arganbright's  spouse owns 10 shares of  Preferred Stock 5% series ($100 par
    value) of Wisconsin Public Service Corporation.

 (2)In each case, the indicated owner has sole voting power and sole  investment
    power with respect to the shares shown in this column except as noted.

                                       2
<PAGE>
 (3)Includes  shares  of  common  stock held  in  the  Wisconsin  Public Service
    Corporation Employee Stock Ownership Plan and Trust ("ESOP").

 (4)Includes 494 shares held in survivorship marital property.

 (5)Includes 104 shares held in joint tenancy.

 (6)Includes 35 shares held as custodian.

 (7)Owned by Sisters of the Sorrowful Mother  of which Sister M. Lois Bush is  a
    member.

 (8)Includes 1,966 shares held by M&M Ariens, Inc.

 (9)Includes 443 shares owned by spouse.

(10)Includes  443 shares owned by spouses; 104  shares held in joint tenancy, 35
    shares held as custodian, and 494 shares in survivorship marital property.

                       NOMINEES FOR ELECTION AS DIRECTORS

    Pursuant to the Restated Articles and the By-Laws of the Company, the  Board
consists  of nine directors and is divided into three classes of three directors
each, with  one  class being  elected  each year  for  a term  of  three  years.
Accordingly,  it is proposed that the three  nominees listed below be elected to
serve as Class B  directors for three-year  terms to expire  at the 1999  Annual
Meeting  of  Shareholders  and  upon the  election  and  qualification  of their
successors. A. Dean Arganbright, Sister M. Lois Bush, and James L. Kemerling are
presently Class B directors  whose terms expire at  this year's Annual  Meeting,
and who have been nominated for re-election.

    Directors are elected by a plurality of the votes cast by the holders of the
Company's  Common Stock at a  meeting at which a  quorum is present. "Plurality"
means that the  individuals who  receive the largest  number of  votes cast  are
elected  as directors up to the maximum number  of directors to be chosen at the
meeting. Consequently,  any  shares not  voted  (whether by  abstention,  broker
non-vote,  or otherwise) have no  impact in the election  of directors except to
the extent the failure to vote  for an individual results in another  individual
receiving  a larger number of votes.  Under Wisconsin law, cumulative voting for
directors is  permitted but  is  not presently  provided  for in  the  Company's
Restated Articles of Incorporation.

    Certain  information about the three nominees  for such directorships is set
forth below. It is intended  that the proxies solicited  on behalf of the  Board
will  be voted for  the following nominees.  The Board has  no reason to believe
that any of these nominees will be unable or

                                       3
<PAGE>
unwilling to serve as directors if elected, but if any nominee should be  unable
or  unwilling to serve, the shares represented by proxies solicited by the Board
will be voted for the election of  such other person as the Board may  recommend
in place of such nominee.

                  NOMINEES -- CLASS B -- TERM EXPIRING IN 1996

<TABLE>
<CAPTION>
                                                                                                     DIRECTOR
                NAME                      AGE                   PRINCIPAL OCCUPATION                   SINCE
- ------------------------------------      ---      -----------------------------------------------  -----------
<S>                                   <C>          <C>                                              <C>
A. Dean Arganbright (1)(2)(3)             65       Retired Chairman, President, and Chief                 1972
                                                    Executive Officer, Wisconsin National Life
                                                    Insurance Company, Oshkosh, WI
Sister M. Lois Bush, SSM (1)(3)           51       President and Chief Executive Officer of SSM -         1993
                                                    Ministry Corporation (operator of hospitals
                                                    and health related facilities in Wisconsin,
                                                    Iowa, and Minnesota)
James L. Kemerling (1)(2)                 56       Chairman, President, and Chief Executive               1988
                                                    Officer, The Specialty Packaging Group, Inc.,
                                                    Wausau, WI (manufacturer of composite cans),
                                                    since 1994; President and Chief Executive
                                                    Officer, Shade/ Allied Inc., Green Bay, WI
                                                    (manufacturer of business forms), 1990-1994
</TABLE>

- ------------------------
(1) Member of Audit Committee.

(2) Member of Compensation Committee.

(3) Member of Strategic Action Planning Committee.

    Each  of the nominees, except James L.  Kemerling, has served in the same or
another position with the employer indicated for at least five years.

                                       4
<PAGE>
    The following tables set forth certain information about Class A and Class C
directors who are not standing for election in 1996.

                        CLASS A -- TERM EXPIRING IN 1998

<TABLE>
<CAPTION>
                                                                                                    DIRECTOR
             NAME                   AGE                      PRINCIPAL OCCUPATION                     SINCE
- ------------------------------      ---      ----------------------------------------------------  -----------
<S>                             <C>          <C>                                                   <C>
Richard A. Bemis (1)(4)             54       President and Chief Executive Officer, Bemis                1983
                                              Manufacturing Company, Sheboygan, WI (manufacturer
                                              of toilet seats, contract plastics, and wood
                                              products)
Daniel A. Bollom                    59       Chairman and Chief Executive Officer of the Company         1989
                                              (5)
Robert C. Gallagher (1)(2)          57       Chairman and President, Associated Bank, Green Bay,         1992
                                              WI, Executive Vice President, Associated Banc-Corp
</TABLE>

                        CLASS C -- TERM EXPIRING IN 1997

<TABLE>
<CAPTION>
                                                                                                    DIRECTOR
             NAME                   AGE                      PRINCIPAL OCCUPATION                     SINCE
- ------------------------------      ---      ----------------------------------------------------  -----------
<S>                             <C>          <C>                                                   <C>
Michael S. Ariens (1)(3)(4)         64       Chairman, Ariens Company, Brillion, WI (manufacturer        1974
                                              of outdoor power equipment)
Kathryn M. Hasselblad-Pascale       48       Partner and General Manager, Hasselblad Machine             1987
 (1)(4)                                       Company, Green Bay, WI (manufacturer of automatic
                                              screw machine products)
Larry L. Weyers                     50       President and Chief Operating Officer of the Company        1996
                                              (6)
</TABLE>

- ------------------------
(1) Member of Audit Committee.

(2) Member of Compensation Committee.

(3) Member of Strategic Action Planning Committee.

(4) Member of Nominating Committee.

(5) Daniel  A. Bollom  became  Chairman of  the Board  on  January 1,  1996.  He
    continues as Chief Executive Officer. Previously, he was President and Chief
    Executive Officer.

(6)  Larry L. Weyers became President and Chief Operating Officer and a director
    on January 1, 1996. He is filling out the term of Linus M. Stoll who retired
    as a director on December 31, 1995.

                                       5
<PAGE>
    Each of the Class A and Class C directors has served in the same or  another
position with the employer indicated for at least five years.

    Other directorships held by the directors include the following:

       Richard A. Bemis -- W. H. Brady Company, Milwaukee, WI
       Robert C. Gallagher -- Associated Banc-Corp, Green Bay, WI
       Michael S. Ariens -- David White, Inc., Germantown, WI

    During  1995, the Board  met eleven times. All  directors attended more than
94% of the total number of  meetings, including meetings of committees of  which
they are members.

    Nonemployee  director remuneration consists of a  monthly fee of $1,242, and
$800 for  each Board  meeting  attended or  $200  for each  telephonic  meeting.
Employee directors receive no compensation for their services as directors.

    The Audit Committee, which includes all nonemployee directors, met two times
during  1995. Its duties  and responsibilities include,  but are not necessarily
limited to, the following:

        (1) To recommend annually a firm of independent public accountants.

        (2) To approve the  services to be performed  by the independent  public
    accountants.

        (3)  To review the reports and comments of the audit services department
    and independent  public  accountants and  to  recommend such  action  as  is
    appropriate to the Board.

    Each member of the Audit Committee receives $600 for each meeting attended.

    The   Compensation  Committee,  which  is   composed  of  three  nonemployee
directors, met one time during 1995. Its  function is to recommend to the  Board
the  compensation to be paid to officers and selected managerial personnel. Each
member receives $600 for each meeting attended.

    The  Nominating  Committee,  consisting  of  three  nonemployee   directors,
recommends  to the Board candidates to be nominated for election as directors at
the Annual  Meeting and  to fill  any  vacancies on  the Board.  The  Nominating
Committee also approves officer changes. The Nominating Committee met five times
in  1995. Each  member receives $600  for each meeting  attended. The Nominating
Committee will consider  suggestions from all  sources, including  shareholders,
regarding  possible  candidates for  director.  Such suggestions,  together with
appropriate biographical information,  should be submitted  to the Secretary  of
the  Company no later than November 1, in  order to be considered for the Annual
Meeting in the following year.

                                       6
<PAGE>
    The Strategic  Action Planning  Committee, consisting  of three  nonemployee
directors,  reviews and  provides input for  the Company's  Strategic Plans. The
Strategic Action Planning Committee met one  time in 1995. Each member  receives
$600 for each meeting attended.
                             ---------------------

    Based  solely  on a  review  of statements  of  beneficial ownership  and of
changes therein furnished  to the Company  during and with  respect to the  1995
calendar  year and written  representations made to  the Company, the management
has concluded that  no person  who at  any time during  1995 was  a director  or
officer  of  the  Company  failed  to  file  with  the  Securities  and Exchange
Commission on a timely  basis reports of beneficial  ownership of the  Company's
securities required by Section 16(a) of the Securities and Exchange Act of 1934,
as amended, except that during 1995 Linus M. Stoll, who retired as a director on
December  31, 1995,  inadvertently failed  to file one  such report  on a timely
basis. A report was subsequently filed by Mr. Stoll reporting the acquisition of
19.866 shares of solely-owned common stock and the acquisition of 42.1156 shares
of common stock by his wife.

                                       7
<PAGE>
                             EXECUTIVE COMPENSATION
                           SUMMARY COMPENSATION TABLE

    The following Summary Compensation Table  sets forth the total  compensation
paid  by the Company and its subsidiaries for all services rendered during 1995,
1994, and 1993 for the  Chief Executive Officer and  the four other most  highly
compensated  executive officers of  the Company or  its subsidiaries who perform
policy-making functions for the Company.

<TABLE>
<CAPTION>

                                                                      LONG TERM COMPENSATION
                                  ANNUAL COMPENSATION (3)              AWARDS            PAYOUTS
                                                     (E)          (F)         (G)                        (I)
                                                 OTHER ANNUAL  RESTRICTED  SECURITIES                 ALL OTHER
         (A)                     (C)       (D)     COMPEN-       STOCK     UNDERLYING      (H)         COMPEN-
       NAME AND         (B)     SALARY    BONUS     SATION      AWARD(S)    OPTIONS/   LTIP PAYOUTS     SATION
  PRINCIPAL POSITION    YEAR     ($)       ($)      ($)(4)        ($)       SARS (#)       ($)          ($)(5)
- ----------------------  ----  ----------  -----  ------------  ----------  ----------  ------------  ------------
<S>                     <C>   <C>         <C>    <C>           <C>         <C>         <C>           <C>

Daniel A. Bollom        1995  291,582.00  0.00     25,809.69     0.00         0.00          0.00       22,359.33
 President              1994  273,662.25  0.00     29,700.09     0.00         0.00          0.00       31,072.79
 & CEO(1)               1993  253,553.90  0.00     26,106.24     0.00         0.00          0.00       26,503.47

Jelmer G. Swoboda       1995  161,922.96  0.00     20,206.03     0.00         0.00          0.00       10,083.32
 Senior Vice            1994  153,193.02  0.00     19,622.46     0.00         0.00          0.00       13,154.35
 President(2)           1993  144,059.14  0.00     18,515.29     0.00         0.00          0.00       11,581.38

Richard A. Krueger      1995  161,922.96  0.00     18,111.24     0.00         0.00          0.00       11,112.41
 Senior Vice            1994  153,192.27  0.00     18,070.52     0.00         0.00          0.00       14,210.65
 President(2)           1993  144,054.98  0.00     15,290.27     0.00         0.00          0.00       12,118.62

Patrick D. Schrickel    1995  159,477.00  0.00     14,420.14     0.00         0.00          0.00        9,676.66
 Senior Vice            1994  150,553.50  0.00     13,956.27     0.00         0.00          0.00       12,786.86
 President(1)           1993  141,215.90  0.00     12,069.61     0.00         0.00          0.00       11,461.95

Clark R. Steinhardt     1995  156,933.00  0.00     15,748.95     0.00         0.00          0.00       12,274.45
 Senior Vice            1994  148,012.47  0.00     12,005.56     0.00         0.00          0.00       17,408.68
 President(2)           1993  138,531.27  0.00     12,901.20     0.00         0.00          0.00       15,760.87
</TABLE>

- ------------------------------
(1)  Officer of both the Company and Wisconsin Public Service Corporation.

(2)  Officer of Wisconsin Public Service Corporation.

(3)  Compensation deferred at election of executive includable under Salary  for
     year earned.

(4)  These  amounts reflect  perquisites, deferred compensation  not deferred at
     the election of the  officer, and the  following: spouse expense,  flexible
     spending  account  refunds, taxable  meals,  moving expense,  imputed lodge
     income,  insurance  reimbursement,  vacation  pay,  and  holiday  pay.   No
     perquisites exceed 25% of the total perquisites except for Vacation/Holiday
     payments  as  shown  below.  Deferred  Compensation  for  Bollom,  Swoboda,

                                       8
<PAGE>
     Krueger, Schrickel, and Steinhardt was $20,410.71, $11,334.66,  $11,334.66,
     $11,163.42, and $10,985.34, respectively, for 1995; $19,156.35, $10,723.55,
     $10,723.50,   $10,538.73,  and  $10,360.92,  respectively,  for  1994;  and
     $17,747.83, $10,083.83, $10,083.83, $9,884.81, and $9,697.23, respectively,
     for 1993. Vacation/Holiday payments for Bollom, Swoboda, Krueger, Schrickel
     and  Steinhardt  are  $4,697.85,   $8,437.22,  $6,165.66,  $2,562.32,   and
     $3,153.97,   respectively,  for  1995;   $9,934.21,  $8,563.76,  $6,414.23,
     $2,685.69, and  $0,  respectively,  for  1994;  and  $5,177.30,  $7,551.98,
     $4,356.91, $1,146.26, and $0, respectively, for 1993.

(5)  These  amounts reflect  Wisconsin Public  Service Corporation contributions
     under the ESOP for Bollom,  Swoboda, Krueger, Schrickel, and Steinhardt  of
     $2,485.02,  $2,436.75, $2,349.52,  $2,425.12, and  $2,385.57, respectively,
     for  1995;  $1,614.15,  $1,568.38,  $1,524.93,  $1,562.01,  and  $1,534.20,
     respectively,  for  1994; and  $1,819.31 for  each  for 1993.  Above Market
     Deferred Compensation Interest for Bollom, Swoboda, Krueger, Schrickel, and
     Steinhardt was $18,278.31, $7,291.57, $8,230.89, $6,952.54, and  $9,659.88,
     respectively, for 1995; $28,027.64, $11,204.97, $12,130.72, $10,904.85, and
     $15,550.48,  respectively, for 1994;  and $23,553.16, $9,372.07, $9,808.31,
     $9,317.64, and $13,514.56, respectively, for 1993. Supplemental  Retirement
     Benefits for Bollom, Swoboda, Krueger, Schrickel, and Steinhardt were $335,
     $150, $150, $152, and $153, respectively, for 1995; $357, $161, $161, $162,
     and  $198, respectively,  for 1994; and  $468, $172, $166,  $187, and $214,
     respectively, for  1993. Retirement  Plan Supplement  for Bollom,  Swoboda,
     Krueger,  Schrickel, and Steinhardt was $1,261,  $205, $382, $147, and $76,
     respectively, for 1995; $1,074, $220,  $394, $158, and $126,  respectively,
     for 1994; and $663, $218, $325, $138, and $213, respectively, for 1993.

                                       9
<PAGE>
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
        COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN (1)
<S>                                                                  <C>        <C>              <C>
WPS Resources Corporation (WPSR),
S&P 500 Index and Edison Electric Institute (EEI) 100 Index (2)
YEARS                                                                     WPSR    S&P 500 Index   EEI Index
1990                                                                       100              100         100
1991                                                                       107              130         129
1992                                                                       113              140         139
1993                                                                       142              155         154
1994                                                                       170              157         136
1995                                                                       191              215         179
Assumes $100 invested on December 31, 1990
in WPSR Common Stock, S&P 500 Index, and EEI 100 Index
(1) Total return assumes reinvestment of dividends
(2) The Companies included in the EEI 100 Index are the following:
</TABLE>

ALLEGHENY POWER SYSTEM INC
AMERICAN ELECTRIC POWER INC
ATLANTIC ENERGY INC
BALTIMORE GAS & ELEC CO
BANGOR HYDRO-ELEC CO
BLACK HILLS CORP
BOSTON EDISON CO
CAROLINA POWER & LIGHT CO
CENTERIOR ENERGY CORP
CENTRAL & SOUTH WEST CORP
CENTRAL HUDSON GAS & ELEC
CENTRAL LOUISIANA ELEC CO INC

                                       10
<PAGE>
CENTRAL MAINE POWER CO
CENTRAL VERMONT PUB SVC CORP
CILCORP INC
CINERGY CORP
CIPSCO INC
CMS ENERGY CORP
COMMONWEALTH ENERGY SYSTEM
CONSOLIDATED EDISON CO OF NY
DELMARVA POWER & LIGHT CO
DTE ENERGY
DOMINION RESOURCES INC
DPL INC
DQE INC
DUKE POWER INC
EASTERN UTILITIES ASSOC
EL PASO ELEC CO
EMPIRE DISTRICT ELEC CO
ENOVA CORP
ENTERGY CORP
ESELCO INC
FLORIDA PROGRESS CORP
FPL GROUP INC
GENERAL PUBLIC UTIL CORP
GREEN MOUNTAIN POWER CORP
HAWAIIAN ELEC IND INC
HOUSTON IND INC
IDAHO POWER CO
IES INDUSTRIES INC
ILLINOVA CORP
INTERSTATE POWER CO
IPALCO ENTERPRISES INC
KANSAS CITY POWER & LIGHT CO
KU ENERGY CORP
LG&E ENERGY CORP
LONG ISLAND LIGHTING CO
MADISON GAS & ELEC CO
MAINE PUBLIC SVC CO
MID AMERICAN ENERGY
MINNESOTA POWER
MONTANA POWER CO
NEVADA POWER CO
NEW ENGLAND ELEC SYSTEM
NEW YORK STATE ELEC & GAS CORP
NIAGARA MOHAWK POWER CORP
NIPSCO INDUSTRIES INC
NORTHEAST UTILITIES
NORTHERN STATES POWER CO
NORTHWESTERN PUBLIC SVC CO
OHIO EDISON CO
OKLAHOMA GAS & ELEC CO
ORANGE & ROCKLAND UTIL INC
OTTER TAIL POWER CO
PACIFIC GAS & ELEC CO
PACIFICORP
PPL RESOURCES
PECO ENERGY
PINNACLE WEST CAPITAL GROUP
PORTLAND GENERAL CORP
POTOMAC ELEC POWER CORP
PUBLIC SERVICE CO OF COLORADO
PUBLIC SERVICE CO OF NEW MEXICO
PUBLIC SERVICE ENTERPRISE GROUP
PUGET SOUND POWER & LIGHT CO
ROCHESTER GAS & ELEC CORP
SCANA CORP
SCECORP
SIERRA PACIFIC RESOURCES
SOUTHERN COMPANY
SOUTHERN INDIANA GAS & ELEC CO
SOUTHWESTERN PUBLIC SVC CO
ST. JOSEPH LIGHT & POWER CO
TECO ENERGY INC
TEXAS UTILITIES CO
TNP ENTERPRISES INC
TUCSON ELECTRIC POWER CO
UNICOM INC
UNION ELECTRIC CO
UNITED ILLUMINATING CO
UNITIL CORP
UPPER PENINSULA ENERGY CORP
UTILICORP UNITED
WASHINGTON WATER POWER CO
WESTERN RESOURCES
WISCONSIN ENERGY CORP
WPL HOLDINGS INC
WPS RESOURCES CORP

    Iowa-Illinois  Gas &  Electric Co.  and Midwest  Resources Inc.,  which were
included in the EEI Index for 1994, merged to become Mid American Energy,  which
is  included in the EEI Index for 1995. Detroit Edison Co., Pennsylvania Power &
Light Co., and San Diego Gas & Electric Corp. are included in the EEI Index  for
1995 as DTE Energy, PPL Resources, and Enova, respectively.

                                       11
<PAGE>
                      BOARD COMPENSATION COMMITTEE REPORT

    The  Board Compensation Committee  met on September 14,  1995 to address the
compensation of the  Chairman and CEO  and the other  executive officers of  the
Company  and its  subsidiaries. In  1993, management  introduced a  new pay plan
applicable  to  all  executive,  supervisory/professional,  and   administrative
employees.  The pay plan is designed to support the Company's vision and mission
statements and  its  commitment to  a  quality management  philosophy.  The  key
attributes of the plan are:

        - An  employee development  process which is  based on continuous
          process improvement replaced  an individual performance  rating
          system.

        - Pay  levels will not be based on corporate performance measures
          but are market driven, with  the pay advancement based on  each
          employee's  relationship  to  the average  market  rate  of the
          assigned pay  grade.  The average  market  rates are  based  on
          median  base salaries reported to the Edison Electric Institute
          ("EEI") by utilities with revenue levels comparable to that  of
          the  Company. It should  be noted that  many of these reporting
          utilities are members of the EEI 100 Index group listed in Note
          2 to the Comparison of Five-Year Cumulative Total Return  Table
          set forth above. The composition of the two groups, however, is
          not  identical.  In  general, the  compensation  levels  of the
          executive officers of  the Company  are below  the median  base
          salaries for executive officers of comparable utilities.

        - The  formula used to  bring executives who  are either above or
          below the market rate to their market target rate has a maximum
          of a  10-year horizon.  Thus, those  farther below  the  market
          target  rate will receive  a larger salary  increase than those
          closer to the  target rate. If  an executive is  promoted to  a
          higher-rated  position, a  promotional increase  is provided at
          the time of the change in duties.

    Based on the  pay plan formula,  the Chairman  and CEO's salary  was set  at
$305,361  effective October  1, 1995.  A $305,361  annual salary  is 77%  of the
median base salaries reported  to the EEI by  utilities with comparable  revenue
levels to Wisconsin Public Service Corporation ("WPSC").

                                       12
<PAGE>
    The Company and its subsidiaries have considered the implications of Section
162(m)  of the  Internal Revenue  Code (the  "Code") regarding  deductibility of
annual executive  compensation  over $1  million.  The compensation  levels  for
officers  of the Company  and its subsidiaries  fall well below  this level and,
hence, the  provisions of  Section 162(m)  of  the Code  have not  affected  the
compensation program of the Company.

                                           A. Dean Arganbright
                                           Robert C. Gallagher
                                           James L. Kemerling

                                 BENEFIT PLANS

    The  Company's wholly-owned subsidiary, Wisconsin Public Service Corporation
("WPSC"),  maintains   the  Wisconsin   Public  Service   Corporation   Deferred
Compensation Plan ("Deferred Compensation Plan"). The Deferred Compensation Plan
is  available to designated executives, including  each of the five named senior
officers. The plan consists  of the following  components: (1) Mandatory  Salary
Deferrals;  (2) Voluntary Salary Deferrals; (3) Death Benefit; (4) Protection of
Qualified Pension Benefit; and (5) Supplemental Retirement Benefits.

    MANDATORY SALARY DEFERRALS.   Payment  of a  portion (currently  7%) of  the
compensation  of  each of  the five  named  senior officers  is credited  to the
Deferred Compensation Plan in  lieu of being paid  directly to the officer.  The
amount  deferred is credited to the Stock  Account and treated as if invested in
Company common stock.

    VOLUNTARY SALARY DEFERRALS.   Each  of the  five named  senior officers  may
elect  to defer up  to 30% of the  officer's compensation for  any year and have
such amount credited, for record-keeping purposes, to the Deferred  Compensation
Plan.  In  accordance with  advance elections  made  by each  officer, Voluntary
Salary Deferrals  are credited  to the  Stock Account  as described  above  with
respect  to Mandatory Salary Deferrals, or the amounts are credited to a Reserve
Account. Amounts in the Reserve Account are credited with earnings, generally at
the greater of 6% per annum  or a rate equal to  70% of the Company's return  on
common  shareholder's equity. (Voluntary Salary  Deferrals made prior to January
1, 1996 were credited with a  higher earnings rate.) The Compensation  Committee
may  revise the earnings rate applicable to the Reserve Account or the manner in
which the rate  is calculated,  but the  rate may not  be reduced  below 6%  per
annum. In addition, the Compensation Committee may permit an officer to defer in
excess  of  30%  of the  officer's  salary, but  amounts  in excess  of  the 30%
threshold are automatically credited to the Reserve Account.

                                       13
<PAGE>
    DEATH BENEFIT.  A special death benefit will be provided if any of the  five
named senior officers dies prior to age 65 if at the time of the officer's death
Mandatory  and/or Voluntary Salary Deferrals are being credited to the officer's
account. The benefit is  an amount equal to  the amount of additional  deferrals
and  earnings  that  would  have  been credited  to  the  officer's  account had
deferrals (and earnings  assuming that  deferrals were credited  to the  Reserve
Account)  continued through  age 65  at the rate  in effect  at the  time of the
officer's death. The special death benefit is payable in 15 annual installments.
The  benefit  is  a  fixed  amount  which  does  not  accrue  earnings  on   the
undistributed balance.

    PROTECTION  OF QUALIFIED  PENSION BENEFIT.   The  Deferred Compensation Plan
will provide a benefit to each of  the five named senior officers to the  extent
that  the  officer's benefits  under  the Wisconsin  Public  Service Corporation
Administrative Retirement Plan ("Pension Plan")  are limited because of  certain
legal  restrictions.  See  the  description  of  the  Wisconsin  Public  Service
Corporation Administrative Retirement Plan below.

    SUPPLEMENTAL RETIREMENT BENEFITS.   The Deferred Compensation Plan  provides
to  each of the five  named senior officers, upon retirement  on or after age 60
(or earlier retirement with the written approval of the Compensation  Committee)
monthly  payments  equal  to 20%  of  the highest  average  monthly compensation
received during any  36-consecutive month  period of  employment. Such  payments
continue  for 10 years after retirement. If  the officer dies during the 10-year
period, the officer's surviving spouse will receive 50% of such payments for the
remainder of  the  10-year period.  If  the  officer dies  while  employed,  the
surviving  spouse will  receive, for  a 10-year period,  50% of  the amount that
would have  been paid  to  the officer  had  he retired  on  his date  of  death
(disregarding,  for this purpose, the  age 60 eligibility requirement). Payments
terminate if  neither the  officer nor  spouse is  living, even  if 120  monthly
payments have not been made.

                                       14
<PAGE>
    The  following table  indicates the  annual Supplemental  Retirement Benefit
that would be payable during  the 10-year period to each  of the 5 named  senior
officers  (assuming that  each executive  had retired  on December  31, 1995 and
disregarding, for this purpose, the age  60 eligibility requirement in the  case
of any officer who has not yet attained age 60).

<TABLE>
<CAPTION>
    HIGHEST AVERAGE MONTHLY
 COMPENSATION RECEIVED DURING
   ANY 36 CONSECUTIVE MONTHS
        PRIOR TO AGE 65          ANNUAL BENEFITS PAYABLE
- -------------------------------  ------------------------
<S>                              <C>
           $  15,000                    $   36,000
              16,000                        38,400
              17,000                        40,800
              18,000                        43,200
              19,000                        45,600
              20,000                        48,000
              21,000                        50,400
              22,000                        52,800
              23,000                        55,200
              24,000                        57,600
              25,000                        60,000
              26,000                        62,400
              27,000                        64,800
              28,000                        67,200
              29,000                        69,600
              30,000                        72,000
</TABLE>

    The  Deferred Compensation Plan contains several provisions that take effect
in the event of a Change in Control of the Company or WPSC.

    First, upon  a  Change in  Control,  a  revised minimum  earnings  rate  for
Voluntary  Salary Deferrals becomes applicable. The  minimum rate is the greater
of six percent  per annum or  a rate equal  to two percentage  points above  the
prime  lending rate of Firstar Bank-Milwaukee, Milwaukee, Wisconsin. Second, the
Supplemental Retirement Benefit becomes immediately vested, even if the  officer
terminates  employment prior to retirement. Third, contributions to the Deferred
Compensation Trust, which are  discretionary prior to a  Change in Control,  are
required in an amount sufficient to fund the benefits accrued by participants in
the  Deferred Compensation Plan through the funding date. Assets in the Deferred
Compensation Trust  remain subject  to the  claims of  creditors, but  may  not,
following a Change in Control, be withdrawn by the Company or WPSC.

                                       15
<PAGE>
    A Change in Control means any of the following events:

    (i)  Approval by  the shareholders  of the  Company or  WPSC of  a merger or
       consolidation of the Company or WPSC with or into another corporation  if
       neither  the Company,  WPSC, nor  any of  their subsidiaries  will be the
       surviving corporation, or the disposition of all or substantially all  of
       the  Company's or WPSC's assets to  another corporation, person, or other
       entity (other than the Company, WPSC, or a subsidiary of either);

    (ii) The acquisition  by any person  (other than the  Company, any of  their
       subsidiaries, the ESOP, or the Deferred Compensation Trust) of beneficial
       ownership  of 15% or  more of the  voting power of  the shares of capital
       stock of the Company;

    (iii) During any consecutive two-year period a majority of the Board of  the
       Company  consists of persons who, were neither directors at the beginning
       of such period, nor persons whose nominations or elections were  approved
       by a vote of two-thirds of the directors then in office;

    (iv)  A loss  of 15%  or more of  the customers  of WPSC  resulting from the
       exercise of  statutorily granted  condemnation powers  by any  government
       entity.

    WPSC  also maintains the Wisconsin Public Service Corporation Administrative
Employees Savings Plan ("Savings Plan") and the ESOP, in which substantially all
employees of WPSC,  including the five  named senior officers,  are eligible  to
participate.

    Under  the  Savings Plan,  each participant  may  defer, in  accordance with
applicable tax law limits,  a portion of  his or her  compensation and have  the
deferred amount deposited as a pre-tax contribution to the Savings Plan.

    The ESOP has entered into two loans guaranteed by WPSC the proceeds of which
were  used to purchase the common stock of the Company. Each year, shares become
available under the  ESOP for allocation  to participants in  proportion to  the
percentage  of the outstanding loans that have been repaid during that year. The
shares available under the ESOP as of the close of any year are allocated  among
those  participants who for that year  made pre-tax contributions to the Savings
Plan.

    The  Wisconsin   Public   Service  Corporation   Administrative   Employees'
Retirement  Plan ("Pension Plan"), under  which executive officers are included,
is a noncontributory defined benefit plan under which contributions on behalf of
a specified participant  cannot be  individually calculated.  Since the  Pension
Plan  is in a fully  funded position, no contributions were  made to it in 1995.
Straight-line benefits at normal retirement age of 65 years (with a 50%  benefit
payable  to a surviving spouse, actuarially reduced for any age differences) are
determined by the average of

                                       16
<PAGE>
the 5 highest years compensation in the  last 10 years times 55% times years  of
service  up to 35  divided by 35,  plus 1/2% of  such average compensation times
years of service exceeding 35, less an  offset for a portion of Social  Security
benefits. Employees who were employed prior to 1982 would qualify for the higher
of the current pension formula or a grandfathered formula which is 1 1/2% of the
final  average pay times  years of service  limited by 50%  of final average pay
less a Social Security offset. The  following table shows the annual  retirement
benefits  payable  at  the  normal  retirement age  of  65  years  for specified
remunerations and years of service under  the provisions of the Pension Plan  in
effect December 31, 1995, and assuming retirement on that date:

                               PENSION PLAN TABLE
                         ANNUAL RETIREMENT BENEFITS AT
                       NORMAL RETIREMENT AGE OF 65 YEARS
                         FOR YEARS OF SERVICE INDICATED

<TABLE>
<CAPTION>
 AVERAGE ANNUAL
  REMUNERATION
 HIGHEST 5 YEARS    15 YEARS     20 YEARS    25 YEARS    30 YEARS    35 YEARS
- -----------------  -----------  ----------  ----------  ----------  ----------
<S>                <C>          <C>         <C>         <C>         <C>
   $   180,000      $  40,500   $   54,000  $   67,500  $   81,000  $   91,806
       190,000         42,750       57,000      71,250      85,500      97,306
       200,000         45,000       60,000      75,000      90,000     102,806
       210,000         47,250       63,000      78,750      94,500     108,306
       220,000         49,500       66,000      82,500      99,000     113,806
       230,000         51,750       69,000      86,250     103,500     119,306
       240,000         54,000       72,000      90,000     108,000     124,806
       250,000         56,250       75,000      93,750     112,500     130,306
       260,000         58,500       78,000      97,500     117,000     135,806
       270,000         60,750       81,000     101,250     121,500     141,306
       280,000         63,000       84,000     105,000     126,000     146,806
       290,000         65,274       87,032     108,790     130,548     152,306
       300,000         67,631       90,175     112,719     135,262     157,806
       310,000         69,988       93,318     116,647     139,977     163,306
       320,000         72,345       96,461     120,576     144,691     168,806
       330,000         74,703       99,603     124,504     149,405     174,306
       340,000         77,060      102,746     128,433     154,119     179,806
</TABLE>

    Compensation  for pension  purposes differs from  the amounts  in the annual
compensation columns of the  Summary Compensation Table  for all five  executive
officers named.

                                       17
<PAGE>
Messrs. Bollom, Swoboda, Krueger, Schrickel, and Steinhardt had 1995 pensionable
compensation   of   $316,696,  $178,453,   $178,459,  $173,207,   and  $169,185,
respectively. Messrs. Bollom, Swoboda,  Krueger, Schrickel, and Steinhardt  have
credited  service under the Pension Plan as of  December 31, 1995 of 38, 37, 35,
30, and 28 years, respectively. Benefit  amounts in the table have been  reduced
for Social Security offsets.

    The  annual benefits payable from the Pension  Plan are subject to a maximum
limitation (for 1995 of  $120,000) under Internal Revenue  Code Section 415.  In
addition, the amount of compensation considered for purposes of the Pension Plan
is  limited ($150,000 for 1995) under  Internal Revenue Code Section 401(a)(17).
The Deferred Compensation Plan  provides additional monthly benefits,  including
the  five named senior executives,  equal to any loss  of benefit payments under
the Pension Plan caused by the maximum benefit or compensation limitations  and/
or  Mandatory  and Voluntary  Salary Deferrals  under the  Deferred Compensation
Plan. These additional  payments are made  only while the  officer or  surviving
spouse  receives a monthly benefit from  the Pension Plan. Benefit amounts shown
in the table include  projected payments to the  officer under the Pension  Plan
and  the additional payments for the loss  of Pension Plan benefits as described
in this paragraph.  Amounts were  accrued during  1995 for  the unfunded  future
payment obligations.

                                 OTHER BUSINESS

    At  the time  this Proxy  Statement went  to press,  the Company  knew of no
matters constituting a proper subject for action by the shareholders which would
be presented at the Meeting, other than the election of directors. If any  other
matters  are properly presented at  the Meeting, the persons  named in the proxy
will vote upon them in accordance with their best judgment.

    Certain of the officers, directors, and employees of the Company may solicit
proxies by correspondence, telephone, telegraph, or in person, but without extra
compensation. The  Company may  reimburse banks,  brokers, nominees,  and  other
fiduciaries  their reasonable  charges and  expenses incurred  in forwarding the
proxy soliciting material to and receiving proxies from the beneficial owners.

                                 ANNUAL REPORTS

    The Annual Report  of the  Company for  the year  1995, including  financial
statements and the report of independent public accountants, Arthur Andersen LLP
(which  firm has been selected to continue to  act in that capacity for the year
1996), was mailed to all shareholders in  March of 1996, and to all persons  who
subsequently became shareholders of record prior to the

                                       18
<PAGE>
close  of business on the  Record Date. A representative  of Arthur Andersen LLP
will be  present  at  the  Annual  Meeting, will  be  available  to  respond  to
appropriate  questions, and will have an opportunity to make a statement if such
representative desires to do so.

    THE COMPANY FILES A SEPARATE ANNUAL REPORT WITH THE SECURITIES AND  EXCHANGE
COMMISSION  ON  FORM 10-K.  A  COPY OF  THE  FORM 10-K  FOR  THE YEAR  1995 (NOT
INCLUDING EXHIBITS THERETO) WILL BE PROVIDED WITHOUT CHARGE TO ANY PERSON WHO IS
A RECORD OR BENEFICIAL  HOLDER OF SHARES  OF THE COMMON STOCK  AS OF THE  RECORD
DATE  FOR THIS ANNUAL MEETING AND WHO MAKES WRITTEN REQUEST FOR IT, ADDRESSED TO
THE ATTENTION OF FRANCIS J. KICSAR, SECRETARY, 700 NORTH ADAMS STREET, P. O. BOX
19001, GREEN BAY, WI 54307-9001.

                          FUTURE SHAREHOLDER PROPOSALS

    Shareholder proposals intended for consideration at the 1997 Annual  Meeting
of Shareholders must be received by the Company by November 24, 1996.

                                           WPS RESOURCES CORPORATION

                                            [FRANCIS J. KICSAR SIGNATURE]

                                           Francis J. Kicsar
                                           SECRETARY

                                       19
<PAGE>
                       DIRECTIONS TO THE WEIDNER CENTER,
                      UNIVERSITY OF WISCONSIN - GREEN BAY

<TABLE>
<S>                                                   <C>

RECOMMENDED ROUTES TO                                 The last page of the Proxy Statement includes a
UNIVERSITY OF WISCONSIN - GREEN BAY                   narrative description of recommended routes to the
THE CITY ROUTE:                                       University of Wisconsin - Green Bay, Weidner
54-57 (University Ave.) to the University Ave.        Center where the Annual Shareholders Meeting of
Nicolet Drive exit. Nicolet Drive to the campus.      WPS Resources Corporation will be held. Two maps
THE SCENIC ROUTE:                                     are included on the page, one of which shows the
Monroe-Quincy (57) or Webster Ave. north from         various major highways or other local roads
downtown Green Bay to East Shore Drive, east along    leading to the site and the other a presentation
the bay to the campus. N. Irwin Ave. or Danz Ave.     of the campus of the University of Wisconsin -
may also be taken north to East Shore Drive.          Green Bay with the Weidner Center highlighted.
FROM 41 SOUTH, 41-141 NORTH:
I-43 South (Tower Drive) to Exit 185 (54-57), or
172 east to I-43, then north to Exit 185 (54-57),
54-57 to University Ave.-Nicolet Drive exit,
Nicolet Drive to campus.
FROM AUSTIN-STRAUBEL FIELD:
172 east to I-43, then north to Exit 185 (54-57),
54-57 to University Ave.-Nicolet Drive exit,
Nicolet Drive to campus.
FROM I-43 SOUTH:
I-43 North to Exit 185 (54-57), 54-57 to
University Ave.-Nicolet Drive exit, Nicolet Drive
to campus.
FROM 29 EAST:
29 West to I-43 North, I-43 to Exit 185 (54-57),
54-57 to University Ave.-Nicolet Drive exit,
Nicolet Drive to campus.
</TABLE>
<PAGE>

PLEASE MARK IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.

FOR ALL NOMINEES EXCEPT THOSE WRITTEN IN SPACE AT LEFT / /

WITHHOLD AUTHORITY FOR ALL NOMINEES / /

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR ALL NOMINEES.

Please mark one box only in the ELECTION OF
DIRECTORS, sign exactly as your name is printed on this card, date, and
RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.

- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------
                           Signature(s) of shareholder(s)

Date:                                                                   , 1996
     -------------------------------------------------------------------------

1. ELECTION OF DIRECTORS
   A. Dean Arganbright, Sister M. Lois Bush, SSM, and
   James L. Kemerling

   (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE
   WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)

- ------------------------------------------------------------------------------

<PAGE>

                          PROXY -- WPS RESOURCES CORPORATION

PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL
SHAREHOLDERS MEETING -- MAY 2, 1996

The undersigned hereby appoints Daniel A. Bollom and Francis J. Kicsar as
Proxies, each with the power to appoint a substitute, and hereby authorizes
them to represent and to vote, as designated below and, in their discretion,
upon such other business as may properly come before the meeting, all the
shares of common stock of WPS Resources Corporation held of record by the
undersigned on March 14, 1996, at the Annual Meeting of Shareholders to be
held on May 2, 1996, at 10:30 a.m. or any adjournment thereof:

(This proxy is continued, and is to be signed and dated on the reverse side.)




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