GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E
N-30D, 1998-08-28
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                                                                         CONSECO





GREAT AMERICAN RESERVE INSURANCE COMPANY

SEMIANNUAL REPORT 
TO CONTRACT OWNERS

June 30, 1998


                               Great American Reserve Variable Annuity Account E
                                                            Conseco Series Trust

<PAGE>

SEMIANNUAL REPORT TO CONTRACT OWNERS

TABLE OF CONTENTS

June 30, 1998
<TABLE>
<CAPTION>
====================================================================================================================================
GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E                                                                               PAGE
<S>                                                                                                                              <C>
Statement of Assets and Liabilities as of June 30, 1998.......................................................................... 1
Statements of Operations for the Six Months Ended June 30, 1998 and December 31, 1997............................................ 3
Statements of Changes in Net Assets for the Six Months Ended June 30, 1998 and December 31, 1997................................. 3
Notes to Financial Statements.................................................................................................... 4

CONSECO CAPITAL MANAGEMENT, INC.
Report from the President........................................................................................................ 6
Report from the Asset Allocation Portfolio Adviser............................................................................... 6
Report from the Common Stock Portfolio Adviser................................................................................... 7
Report from the Corporate Bond Portfolio Adviser................................................................................. 7
Report from the Government Securities Portfolio Adviser.......................................................................... 8
Report from the Money Market Portfolio Adviser................................................................................... 8

CONSECO SERIES TRUST
Statement of Assets and Liabilities as of June 30, 1998.......................................................................... 9
Statement of Operations for the Six Months Ended June 30, 1998................................................................... 9
Statements of Changes in Net Assets for the Six Months Ended June 30, 1998 and the Year Ended December 31, 1997..................10
Statements of Investments in Securities as of June 30, 1998:
   Asset Allocation Portfolio....................................................................................................12
   Common Stock Portfolio........................................................................................................15
   Corporate Bond Portfolio......................................................................................................16
   Government Securities Portfolio...............................................................................................18
   Money Market Portfolio........................................................................................................19
Notes to Financial Statements....................................................................................................20
</TABLE>



<PAGE>

GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

STATEMENT OF ASSETS AND LIABILITIES

June 30, 1998
(UNAUDITED)
<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                            SHARES          COST      REPORTED VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                          <C>        <C>            <C>         
Assets:
   Investments in portfolio shares, at net asset value (Note 2):
     The Alger American Fund:
       Growth Portfolio................................................................      59,520.4   $  2,668,388   $  2,717,703
       Leveraged AllCap Portfolio......................................................     114,488.9      2,471,322      3,180,503
       MidCap Portfolio................................................................      71,584.0      1,820,319      1,911,294
       Small Capitalization Portfolio..................................................     131,472.5      5,554,912      5,670,410
     American Century Variable Portfolios,Inc.:
       International Fund..............................................................     123,234.7        913,880        990,807
       Value Fund......................................................................     329,435.7      2,301,064      2,240,163
       Income & Growth Fund............................................................       9,688.9         59,686         61,137
     Berger Institutional Products Trust:
       100 Fund........................................................................     132,243.3      1,641,257      1,627,916
       Growth and Income Fund..........................................................     349,628.6      5,083,919      5,254,917
       Small Company Growth Fund.......................................................      57,436.4        735,386        781,710
       BIAM International Fund.........................................................     201,759.8      2,019,299      2,294,009
     Conseco Series Trust:
       Asset Allocation Portfolio......................................................   1,442,622.8     20,120,034     20,291,386
       Common Stock Portfolio..........................................................   1,307,532.1     28,279,774     27,973,499
       Corporate Bond Portfolio........................................................     519,830.2      5,274,700      5,256,635
       Government Securities Portfolio.................................................     121,706.6      1,463,187      1,467,927
       Money Market Portfolio..........................................................   6,225,304.4      6,225,304      6,225,304
     Dreyfus Stock Index Fund..........................................................     863,940.2     21,740,750     25,935,483
     The Dreyfus Socially Responsible Growth Fund, Inc.................................     145,815.5      3,807,514      4,310,306
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................          47.9          1,003          1,027
     Federated Insurance Series:
       High Income Bond Fund II........................................................     469,626.1      5,080,856      5,194,064
       International Equity Fund II....................................................     130,461.5      2,053,160      2,079,556
       Utility Fund II.................................................................     125,942.6      1,667,711      1,770,754
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio............................................................         418.5          5,514          5,520
       Industrial Income Portfolio.....................................................       1,078.9         19,962         20,262
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................     153,448.9      2,935,017      3,698,118
       Growth Portfolio................................................................     468,447.1      8,891,790      9,696,854
       Worldwide Growth Portfolio......................................................     836,900.0     19,723,384     24,019,029
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................         781.7          7,905          8,138
       Small Cap Portfolio.............................................................       1,251.4         12,902         12,726
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio.....................................................       3,378.2         71,532         72,448
     Mitchell Hutchins Series Trust:
       Growth and Income Portfolio.....................................................         248.4          3,824          3,883
     Neuberger & Berman Advisers Management Trust:
       Limited Bond Portfolio..........................................................      33,726.7        453,432        457,672
       Partners Portfolio..............................................................     391,741.5      7,915,522      7,541,023
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II Fund.............................................................      43,073.1        568,939        624,990
     Strong Opportunity Fund II........................................................      79,980.4      1,751,145      1,717,034
     Van Eck Worldwide Insurance Trust:
       Worldwide Hard Assets Fund (formerly Gold and Natural Resources Fund) (Note 1)..     208,359.8      3,139,360      2,406,556
       Worldwide Bond Fund.............................................................     285,391.1      3,089,633      3,213,504

       WORLDWIDE EMERGING MARKETS FUND.................................................     140,408.5      1,514,150      1,172,411
- -----------------------------------------------------------------------------------------------------------------------------------
         Total assets...............................................................................................    181,906,678

Liabilities:
   Amounts due to Great American Reserve Insurance Company..........................................................        208,390
- -----------------------------------------------------------------------------------------------------------------------------------
         Net assets (Note 6) .......................................................................................   $181,698,288
===================================================================================================================================

                        The  accompanying  notes are an  integral  part of these financial statements.



                                                                                                                                  1

</TABLE>

<PAGE>
GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

STATEMENT OF ASSETS AND LIABILITIES - CONTINUED

June 30, 1998
(UNAUDITED)

<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                                             UNIT        REPORTED   
                                                                                             UNIT            VALUE         VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                       <C>           <C>            <C>         
 Net assets attributable to:
   Contract owners' deferred annuity reserves:
     The Alger American Fund:
       Growth Portfolio................................................................   1,662,803.3   $   1.632478   $  2,714,489
       Leveraged AllCap Portfolio......................................................   1,387,158.6       2.290045      3,176,656
       MidCap Portfolio................................................................   1,425,699.1       1.339111      1,909,169
       Small Capitalization Portfolio..................................................   3,659,172.3       1.547807      5,663,692
     American Century Variable Portfolios, Inc.:
       International Fund..............................................................     727,707.6       1.360066        989,730
       Value Fund......................................................................   1,735,482.6       1.289365      2,237,671
       Income & Growth Fund............................................................      60,561.4       1.008891         61,100
     Berger Institutional Products Trust:
       100 Fund........................................................................   1,279,809.9       1.270527      1,626,033
       Growth and Income Fund..........................................................   3,461,284.7       1.516293      5,248,323
       Small Company Growth Fund.......................................................     591,403.9       1.320318        780,841
       BIAM International Fund.........................................................   2,048,238.1       1.118626      2,291,213
     Conseco Series Trust:
       Asset Allocation Portfolio......................................................   9,261,205.1       2.188364     20,266,892
       Common Stock Portfolio..........................................................  10,163,697.4       2.749019     27,940,194
       Corporate Bond Portfolio........................................................   3,901,663.4       1.345721      5,250,551
       Government Securities Portfolio.................................................   1,149,349.2       1.282386      1,473,910
       Money Market Portfolio..........................................................   5,373,379.9       1.157374      6,219,008
     Dreyfus Stock Index Fund..........................................................  12,105,405.7       2.139888     25,904,208
     The Dreyfus Socially Responsible Growth Fund, Inc.................................   2,059,744.5       2.090180      4,305,236
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................       1,019.3       1.003317          1,023
     Federated Insurance Series:
       High Income Bond Fund II........................................................   3,722,032.4       1.393895      5,188,122
       International Equity Fund II....................................................   1,352,886.3       1.535064      2,076,767
       Utility Fund II.................................................................   1,101,311.7       1.605991      1,768,696
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio............................................................       5,520.6       0.999217          5,516
       Industrial Income Portfolio.....................................................      20,432.4       0.990840         20,245
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................   2,117,854.3       1.744073      3,693,693
       Growth Portfolio................................................................   4,955,865.5       1.954377      9,685,630
       Worldwide Growth Portfolio......................................................  10,245,907.0       2.341488     23,990,672
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................       8,151.1       0.997699          8,132
       Small Cap Portfolio.............................................................      13,819.7       0.919905         12,713
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio.....................................................      73,486.2       0.985203         72,399
     Mitchell Hutchins Series Trust:
       Growth and Income Portfolio.....................................................       3,961.0       0.978908          3,877
     Neuberger & Berman Advisers Management Trust:
       Limited Bond Portfolio..........................................................     430,489.7       1.061846        457,114
       Partners Portfolio..............................................................   5,772,377.2       1.304819      7,531,910
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II Fund.............................................................     424,666.6       1.470086        624,296
     Strong Opportunity Fund II........................................................   1,238,083.3       1.385214      1,715,010
     Van Eck Worldwide Insurance Trust:
       Worldwide Hard Assets Fund (formerly Gold and Natural Resources Fund) (Note 1)..   2,294,771.2       1.046942      2,402,493
       Worldwide Bond Fund.............................................................   3,008,289.2       1.066923      3,209,612
       Worldwide Emerging Markets Fund.................................................   1,542,111.3       0.759388      1,171,061
       Worldwide Hard Assets Fund (Note 1).............................................         277.6       1.407607            391
- ------------------------------------------------------------------------------------------------------------------------------------
         NET ASSETS.................................................................................................   $181,698,288
====================================================================================================================================

                        The  accompanying  notes are an  integral  part of these financial statements.


2
</TABLE>

<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

STATEMENTS OF OPERATIONS

FOR THE SIX MONTHS ENDED JUNE 30, 1998 AND THE YEAR ENDED DECEMBER 31, 1997

<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                                      SIX MONTHS ENDED  DECEMBER 31,
                                                                                                        JUNE 30, 1998      1997
                                                                                                         (UNAUDITED)     (AUDITED)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                                     <C>            <C>         
Investment income:
   Dividends from investments in portfolio shares....................................................   $ 7,263,696    $  7,456,439

Expenses:
   Mortality and expense risk fees...................................................................        940,484        848,167
   Administrative fees...............................................................................        112,857        101,780
- -----------------------------------------------------------------------------------------------------------------------------------
     Total expenses..................................................................................      1,053,341        949,947
- -----------------------------------------------------------------------------------------------------------------------------------
       Net investment income.........................................................................      6,210,355      6,506,492
- -----------------------------------------------------------------------------------------------------------------------------------
Net realized gains (losses) and unrealized appreciation (depreciation) on investments:
   Net realized gains on sales of investments in portfolio shares....................................      2,301,975        284,803
   Net change in unrealized appreciation of investments in portfolio shares..........................      8,001,805      1,446,801
- -----------------------------------------------------------------------------------------------------------------------------------
     Net gain on investments in portfolio shares.....................................................     10,303,780      1,731,604
- -----------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets from operations                                                       $ 16,514,135   $  8,238,096
===================================================================================================================================




STATEMENTS OF CHANGES IN NET ASSETS

FOR THE SIX MONTHS ENDED JUNE 30, 1998 AND THE YEAR ENDED DECEMBER 31, 1997

====================================================================================================================================
                                                                                                      SIX MONTHS ENDED  DECEMBER 31,
                                                                                                        JUNE 30, 1998      1997
                                                                                                         (UNAUDITED)     (AUDITED)
- ------------------------------------------------------------------------------------------------------------------------------------
Changes from operations:
   Net investment income.............................................................................   $  6,210,355   $  6,506,492
   Net realized gains on sales of investments........................................................      2,301,975        284,803
   Net change in unrealized appreciation of investments..............................................      8,001,805      1,446,801
- -----------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from operations......................................................     16,514,135      8,238,096
- -----------------------------------------------------------------------------------------------------------------------------------
Changes from principal transactions:
   Net contract purchase payments....................................................................     52,320,344     75,117,717
   Contract redemptions..............................................................................     (2,402,114)   (2,305,982)
   Net transfers from fixed account..................................................................        102,165        146,732
- -----------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from principal transactions..........................................     50,020,395     72,958,467
- -----------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets....................................................................     66,534,530     81,196,563
- -----------------------------------------------------------------------------------------------------------------------------------
Net assets, beginning of year........................................................................    115,163,758     33,967,195
- -----------------------------------------------------------------------------------------------------------------------------------
       Net assets, end of year (Note 6)..............................................................   $181,698,288   $115,163,758
====================================================================================================================================

                        The  accompanying  notes are an  integral  part of these financial statements.




                                                                                                                                   3

</TABLE>

<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

NOTES TO FINANCIAL STATEMENTS

June 30, 1998
(UNAUDITED)

================================================================================

(1) GENERAL
   Great American Reserve Variable Annuity Account E ("Account E") is registered
under the  Investment  Company  Act of 1940,  as amended,  as a unit  investment
trust.  Account E was established on November 12, 1993 and commenced  operations
on July 25, 1994 as a segregated  investment  account for  individual  and group
variable  annuity  contracts  which are  registered  under the Securities Act of
1933.  The  operations  of Account E are  included  in the  operations  of Great
American Reserve Insurance Company (the "Company") pursuant to the provisions of
the Texas Insurance Code. The Company is an indirect wholly owned  subsidiary of
Conseco,  Inc., a publicly-held  specialized  financial services holding company
listed on the New York Stock Exchange.
   Prior to June 1, 1995,  Account E invested solely in shares of the portfolios
of the Conseco Series Trust.  Currently,  the following  investment  options are
available (effective date in parenthesis):
THE ALGER AMERICAN FUND
   Growth Portfolio (June 1, 1996)
   Leveraged AllCap Portfolio (June 1, 1995)
   MidCap Portfolio (June 1, 1996)
   Small Capitalization Portfolio (June 1, 1995)
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
   Income and Growth Fund (May 1, 1998)
   International Fund (May 1, 1997)
   Value Fund (May 1, 1997)
BERGER INSTITUTIONAL PRODUCTS TRUST
   100 Fund (June 1, 1996)
   Growth and Income Fund (June 1, 1996)
   Small  Company Growth Fund (June 1, 1996)
   BIAM International Fund (May 1, 1997)
CONSECO SERIES TRUST
   Asset Allocation Portfolio
   Common Stock Portfolio
   Corporate Bond Portfolio
   Government Securities Portfolio
   Money Market Portfolio
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
(JUNE 1, 1995)
DREYFUS STOCK INDEX FUND (JUNE 1, 1995)
DREYFUS VARIABLE INVESTMENT FUND (MAY 1, 1998)
   International Value Portfolio
   Disciplined Stock Portfolio
FEDERATED INSURANCE SERIES (JUNE 1, 1995) 
   High Income Bond Fund II International
   Equity Fund II
   Utility Fund II
INVESCO VARIABLE INVESTMENT FUNDS, INC. (MAY 1, 1998)
   High Yield Portfolio
   Industrial Income Portfolio
JANUS ASPEN SERIES (JUNE 1, 1995)
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio
LAZARD RETIREMENT SERIES, INC. (MAY 1, 1998)
   Equity Portfolio
   Small Cap Portfolio
LORD ABBETT SERIES FUND, INC. (MAY 1, 1998)
   Growth and Income Portfolio
MITCHELL HUTCHINS SERIES TRUST (MAY 1, 1998)
   Growth and Income Portfolio
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
(MAY 1, 1997)
   Limited Maturity Bond Portfolio
   Partners Portfolio
STRONG CAPITAL VARIABLE INSURANCE FUNDS, INC.
   Growth Fund II (May 1, 1997)
STRONG OPPORTUNITY FUND II (MAY 1, 1997)
VAN ECK WORLDWIDE INSURANCE TRUST
   Worldwide Hard Assets Fund (formerly Gold and Natural 
      Resources Fund) (June 1,1995)
   Worldwide Bond Fund (June 1, 1995)
   Worldwide Emerging Markets Fund (June 1, 1996)
   Worldwide Real Estate Fund (May 1, 1998)

   Van Eck Worldwide  Insurance Trust  terminated the Worldwide Hard Assets Fund
on May 1, 1997 and the Gold and Natural Resources Fund was renamed the Worldwide
Hard Assets Fund. The remaining  units in the terminated fund relate to contract
owners who have not transferred out.
   The financial  statements  have been prepared in  accordance  with  generally
accepted  accounting  principles and, as such, include amounts based on informed
estimates and judgments of management with  consideration  given to materiality.
Actual results could differ from those estimates.

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
INVESTMENT VALUATION, TRANSACTIONS AND INCOME
   Investments  in portfolio  shares are valued using the net asset value of the
respective  portfolios at the end of each New York Stock Exchange  business day.
Investment share  transactions are accounted for on a trade date basis (the date
the order to purchase  or redeem  shares is  executed)  and  dividend  income is
recorded on the  ex-dividend  date. The cost of investments in portfolio  shares
sold is determined on a first-in  first-out  basis.  Account E does not hold any
investments which are restricted as to resale.
    Net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation  (depreciation)  on  investments  are allocated to the contracts on
each  valuation  date based on each  contract's  pro rata share of the assets of
Account E as of the beginning of the valuation date.
FEDERAL INCOME TAXES
   No  provision  for  federal  income  taxes has been made in the  accompanying
financial  statements  because the  operations  of Account E are included in the
total  operations of the Company,  which is treated as a life insurance  company
for federal income tax purposes under the Internal  Revenue Code. Net investment
income and realized gains (losses) are retained in Account E and are not taxable
until  received  by the  contract  owner or  beneficiary  in the form of annuity
payments or other distributions.
ANNUITY RESERVES
   Deferred  annuity  contract  reserves are comprised of net contract  purchase
payments less  redemptions  and benefits.  These reserves are adjusted daily for
the net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation (depreciation) on investments.

4
<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

NOTES TO FINANCIAL STATEMENTS - CONTINUED

June 30, 1998
(UNAUDITED)

================================================================================
(3) PURCHASES AND SALES OF INVESTMENTS IN PORTFOLIO SHARES
   The  aggregate  cost of purchases  of  investments  in portfolio  shares were
$79,885,386  and $90,025,395 for the six months ended June 30, 1998 and the year
ended  December 31, 1997,  respectively.  The  aggregate  proceeds from sales of
investments in portfolio  shares were  $23,586,582  and  $10,491,816 for the six
months ended June 30, 1998 and the year ended December 31, 1997, respectively.

(4) DEDUCTIONS AND EXPENSES
   Although  periodic  retirement  payments to contract owners vary according to
the investment performance of the portfolios,  such payments are not affected by
mortality or expense  experience  because the Company  assumes the mortality and
expense risks under the contracts.
   The  mortality  risk  assumed by the Company  results  from the life  annuity
payment  option in the  contracts  in which the Company  agrees to make  annuity
payments regardless of how long a particular annuitant or other payee lives. The
annuity  payments  are  determined  in  accordance  with annuity  purchase  rate
provisions  established  at the  time the  contracts  are  issued.  Based on the
actuarial  determination of expected mortality,  the Company is required to fund
any deficiency in the annuity payment reserves from its general account assets.
   The expense risk assumed by the Company is the risk that the  deductions  for
sales and  administrative  expenses may prove  insufficient  to cover the actual
sales and  administrative  expenses.  The Company deducts daily from Account E a
fee, which is equal on an annual basis to 1.25 percent of the daily value of the
total  investments  of Account E, for assuming the mortality and expense  risks.
These fees were $940,484 and $848,167 for the six months ended June 30, 1998 and
the year ended December 31, 1997, respectively.
   Pursuant to an  agreement  between  Account E and the  Company  (which may be
terminated  by the  Company),  the  Company  provides  sales and  administrative
services to Account E, as well as a minimum  death  benefit  prior to retirement
for the contracts. The Company may deduct a percentage of amounts surrendered to
cover sales  expenses.  The percentage  varies up to 9.00 percent based upon the
number of years the contract has been held.  In  addition,  the Company  deducts
units from  individual  contracts  annually and upon full  surrender to cover an
administrative  fee of $30. Sales and  administrative  charges were $265,270 and
$120,852  for the six  months  ended June 30,  1998 and the year ended  December
31,1997,  respectively.  The Company  also  deducts  daily from Account E a fee,
which is equal on an annual  basis to 0.15  percent  of the  daily  value of the
total investments of Account E, for administrative expenses. These expenses were
$112,857  and $101,780 for the six months ended June 30, 1998 and the year ended
December 31, 1997, respectively.

(5) OTHER TRANSACTIONS WITH AFFILIATES
   Conseco  Equity Sales,  Inc.,  an affiliate of the Company,  is the principal
underwriter  and performs all variable  annuity sales functions on behalf of the
Company  through  various  retail  broker/dealers  including  Conseco  Financial
Services, Inc., an affiliate of the Company.

(6)  NET ASSETS
   Net assets consisted of the following at June 30, 1998:

================================================================================
Proceeds from the sales of units since organization,
   less cost of units redeemed...................................  $153,519,421
Undistributed net investment income...............................   14,610,431
Undistributed net realized gains on sales of investments..........    2,749,198
Net unrealized appreciation of investments........................   10,819,238
- --------------------------------------------------------------------------------
     Total net assets............................................. $181,698,288
================================================================================


                                                                               5

<PAGE>
CONSECO CAPITAL MANAGEMENT, INC.

================================================================================

REPORT FROM THE PRESIDENT
   Dear Contract Owner:
   We are  pleased to report the  performance  of the Conseco  Series  Trust for
Great American  Reserve Variable Annuity Account E for the six months ended June
30, 1998:

                                                                 MORNINGSTAR
                                         SIX MONTHS              SIX MONTHS
                                            ENDED                   ENDED
PORTFOLIO                               JUNE 30, 1998         JUNE 30, 1998 (1)
- --------------------------------------------------------------------------------
Asset Allocation                           10.89%                   9.51%
Common Stock                               13.40%                  11.36%
Corporate Bond                              2.90%                   3.41%
Government Securities                       2.72%                   3.78%
Money Market                                1.87%                   1.92%
- --------------------------------------------------------------------------------
Note: Past performance is not indicative of future results.

(1) Average  Accumulation Unit Value Total Return for each respective peer group
    from Morningstar Variable Annuity/Life Performance Report through 06/30/98.

   In recent testimony before Congress,  Federal Reserve Chairman Alan Greenspan
stated that the U.S. economy was performing  better than at any time in the last
50 years.  Strong  stuff  indeed,  and  largely  the result of the  prudent  and
intelligent implementation of both monetary policy  and-surprise-fiscal  policy.
We can think of no time in the 20th century where  monetary and fiscal  policies
have been so "in sync".  That the performance of U.S.  financial assets has been
so incredible in the 1990s, surely reflects the power of enlightened policy.
   Much ink has been spilled of late claiming that recent market turmoil harkens
the beginning of bad times for the U.S. economy and the market. We don't buy it.
Bull markets end with significant increases in inflation, rising interest rates,
tax  hikes,  or  rampant  protectionism.  We just  don't see any of these on the
horizon.  As long as monetary and fiscal policies stay their current courses, we
should see nothing more than what used to be  recognized  as  relatively  normal
cyclical activity. As you can see, markets don't always move in one direction.
   While markets have certainly been buffeted  lately by a series of events that
have  raised  doubts  about the ability of the economy and the market to sustain
their secular path, we are relatively nonplused by what we view as simply normal
cyclical  volatility.  In fact,  as you read  through the reports of the various
portfolio managers, it should be clear that we view the current period as a time
when our research intensive, bottom-up security selection process will shine, as
volatility unearths value. One theme rings constant throughout these reports, as
it does  throughout  all of Conseco  Capital  Management;  we will  continue  to
populate your portfolio with rigorously researched,  undervalued  securities-one
security at a time. We are convinced that this philosophy offers the best upside
potential with the greatest downside protection.
   So enjoy reading these reports, thank you for your trust, and good investing!
   Sincerely,

   /s/ Maxwell E. Bublitz
   --------------------------
   Maxwell E. Bublitz, CFA
   President & CEO
   Conseco Capital Management

REPORT FROM THE ASSET ALLOCATION
PORTFOLIO ADVISER
   The economic  environment  in the first half of 1998 has proven  positive for
both  the  economy  and the  financial  markets.  During  this  time  period  we
experienced  above-trend  growth in the economy,  slowing  inflation,  and lower
levels of interest  rates.  While the U.S.  economy posted strong growth numbers
through  the first half of 1998,  we  believe  there is  considerable  evidence,
particularly from recent jobs growth, industrial production, and the trade data,
for a  significant  slowdown  during  the  second  half of the  year.  With  the
unemployment rate bouncing off a 28 year low, there is little slack in our labor
markets.  Historically,  this would result in a pickup in the rate of inflation.
The improvement in productivity throughout the economy, however, has allowed for
a higher rate of economic growth without higher inflation.
   At Conseco Capital Management,  our investment philosophy is deeply rooted in
the  belief  that  through  investing  in  securities  that  we  consider  to be
undervalued,   we  will  provide  better  portfolio   returns  without  assuming
significant  levels of risk. We implement our  investment  strategies  utilizing
proprietary  research gleaned from our team of securities analysts and strive to
achieve  every  advantage  to earn  incremental  return for your  portfolio.  In
executing our investment strategies, we actively manage the portfolio across all
the major asset sectors including equities and corporate bonds.
   Our strategy for the fixed income portion of the portfolio (which  represents
roughly  38% of the  portfolio's  value)  during  the first  half of 1998 was to
continue to emphasize the investment grade corporate sector while utilizing high
yield bonds to enhance the overall yield and return  potential of the portfolio.
One of the cheapest  sectors of the investment  grade  corporate bond market has
been Real Estate  Investment  Trusts.  The income  potential  from bonds in this
sector remains very attractive. In this sector, we invested in EOP Operating and
Simon DeBartolo Group, Inc.
   We believe the media and telecommunications sectors currently represents good
value within the high yield market. In the communications sector, we invested in
Pinnacle Holdings, a wireless  telecommunications  tower owner and operator.  In
the media sector, we invested in Lenfest Communications,  an owner and developer
of cable television systems.
   The  remaining 62% of the portfolio is comprised of equities and cash. In the
equity  markets,  the first half of 1998 ended with yet another  healthy dose of
the  volatility  that has become  commonplace  in the latter stages of this bull
market.  April began with a continuation  of the upward bias we saw through much
of the  first  quarter,  with most  indices  reaching  new  highs and  sentiment
readings indicating that 65% of all investors were bullish. In fact, the outlook
was so  positive  that  Federal  Reserve  Board  Chairman  Alan  Greenspan  felt
compelled  once  again  to  suggest  that  interest  rates  may  need an  upward
adjustment  by mid-year  to cool things down a bit. As the concern  about such a
move began to work its way into stocks,  selling pressure increased even further
as second quarter earnings  suggested that growth was slowing in many industries
and that the  problems in Asia were  becoming a much bigger  issue than many had
anticipated.
   Looking  forward,  we expect to experience  stability in interest  rates as a
shrinking industrial sector, combined with trade imbalances,  helps to slow U.S.
economic growth. We believe the Federal Reserve will remain on the sidelines and
not alter  monetary  policy  until the  financial  crisis in  Southeast  Asia is
perceived  to be under  control.  Until  the Fed is clear  on the  direction  of
monetary policy, the shape of the yield curve will remain flat and investors may
find better opportunities investing in securities with shorter maturities. While
we have experienced some easing in our labor markets recently,  the low level of
unemployment  during the first half of 1998 may cause  some  pres-

6
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CANSECO CAPITAL MANAGEMENT, INC.

================================================================================
sure on wages.  Still,  we believe  this is an  excellent  environment  for bond
investors.
   In the meantime,  thank you for another  quarter of your  much-valued  trust.
Please know that our investment  strategy will continue to rely upon a bottom up
approach to stock selection that emphasizes  extensive research of the companies
in which we invest.  Our goal, as always,  is to discover good growth stories in
stocks that still trade at  reasonable  valuations.  We are  committed to a long
term reliance on this  strategy,  and believe that it will continue to serve our
shareholders well through the balance of this year and beyond.

   /s/ Thomas J. Pence
   --------------------
   Thomas J. Pence
   Vice President
   Portfolio Manager

REPORT FROM THE COMMON STOCK
PORTFOLIO ADVISER
   As we began  1998,  much of the  prevailing  market  sentiment  was driven by
concerns   that  weakness  in  foreign   markets   (Asia)  would  worsen  global
deflationary pressures, depress the global economy and drag down the U.S. market
in the process.  What  transpired  was  something  quite  different.  By cutting
incremental demand for oil and other resource inputs,  weakness in Asian markets
actually stimulated the U.S. financial markets.  Falling interest rates resulted
in increased  refinancing  activity,  allowing  U.S.  consumers to bolster their
already  high  confidence  levels by  strengthening  their  balance  sheets  and
increasing their monthly  disposable income. We saw the direct effect of this in
stronger than expected  housing  starts (the highest jump since 1987) and retail
sales through much of the first quarter.
   Larger cap stocks  continued to outpace small and mid-cap stocks in the first
quarter,  much as they did in the latter  half of 1997.  In fact,  the mania for
large caps is beginning to create market  anomalies that resemble  conditions of
some of the great  market  bubbles  in  history.  Our  concern  here is that the
appetite  for large cap stocks at  virtually  any price may simply  reflect  the
current demographic  profile of U.S.  investors.  In an effort to save for their
retirement via 401K contributions into mutual funds,  investors have poured huge
amounts of money into the market that must be put to work quickly, regardless of
the  valuations  being  assigned  to the  businesses  behind  the  stocks  being
purchased.  The parallels  here to the  conditions  that existed in Japan in the
late `80's are somewhat disconcerting.
   Our  strong  performance  during  the  quarter  was well  ahead of most major
indices, including the seemingly unstoppable S&P 500. Encouragingly, many of the
stocks responsible for this solid quarter were in sectors that underperformed in
the overall market. In the healthcare sector, we enjoyed strong performance from
Quorum Health Group.
   Amid all of the negative  sentiment in the technology sector, we were able to
establish  a position in  Comverse  Technology  at a three year low point in its
price and price to earnings ratio multiple.  Comverse,  who recently merged with
one of its main competitors,  Boston  Technology,  is involved in enhanced voice
messaging for wired and wireless networks.
   Other  strong  names in the  portfolio  during the  quarter  were  Affiliated
Computer Services, Transocean Offshore in the oil drilling sector and Department
56, who finally  regained  investor  confidence  after a two-year  struggle with
excess  inventories in its retail  channel.  Lastly,  we realized some excellent
returns  through  our  holding  of  several  asset  managers  such  as  Franklin
Resources, Legg Mason and Kansas City Southern.
   As we move  toward the second  half of 1998,  all eyes will be on the lookout
for the  much-feared  slowdown in corporate  profits,  particularly  once second
quarter earnings can be fully tallied. The fact that fourth quarter profits fell
2.3% in 1997 (the first drop since mid 1996) did not receive much attention when
it was reported on March 26th. Nor did the fact that this profit  shortfall came
not only from slower revenue growth but also from a decrease in profit  margins,
which have been the key driver of this  profit  cycle.  A  continuation  of this
trend would  suggest that in order for stocks to advance from here,  they simply
have to get more expensive (i.e., multiples have to keep increasing).
   Our  investment  strategy  continues to rely on a bottom up approach to stock
selection.  Through extensive  research of the companies in which we invest, our
goal is to discover good growth stories in stocks that still trade at reasonable
valuations.  We are committed to a long term reliance on this  strategy,  and we
remain hopeful that it will continue to serve our shareholders  well through the
balance of the year and beyond.

   /s/ Thomas J. Pence
   --------------------
   Thomas J. Pence
   Vice President
   Portfolio Manager

REPORT FROM THE CORPORATE BOND
PORTFOLIO ADVISER
   The first half of 1998  continues an  environment  that has been positive for
the economy as well as financial assets. We have experienced  above-trend growth
in the economy,  slowing inflation, and lower levels of interest rates. The U.S.
economy has shown strong growth through the first half of 1998 although there is
considerable  evidence,   particularly  from  recent  jobs  growth,   industrial
production,  and the trade data, for a significant slowing in the second half of
the year. With the unemployment rate bouncing off a 28 year low, there is little
slack in our labor markets.  Historically,  this has resulted in a pickup in the
rate of inflation;  however,  the  improvement  in  productivity  throughout the
economy has allowed for a higher rate of economic growth without the consequence
of higher inflation.
   At Conseco Capital Management,  our investment philosophy is deeply rooted in
the  belief  that  through  investing  in  securities  that  we  consider  to be
undervalued,   we  will  provide  better  portfolio   returns  without  assuming
significant  levels of risk. We implement our  investment  strategies  utilizing
proprietary  research  gleaned from our team of security  analysts and strive to
achieve every advantage to earn incremental return for your portfolio.
   Our  strategy  during the first half of 1998 was to emphasize  the  corporate
sector and utilize  other asset  sectors to enhance the overall yield and return
potential of the portfolio.  To this end, we found value in two primary areas of
the corporate bond market:  the industrial  sector and the bank/finance  sector.
Within the  industrial  sector,  several  securities  offered  excellent  return
potential. We invested in Waste Management which we consider to be fundamentally
undervalued  in the  environmental  sector.  One of the cheapest  sectors of the
corporate bond market has been Real Estate Investment Trusts (REITs). Because of
the large amount of issuance of REIT debt during the period,  the opportunity to
earn  incremental  return was limited.  However,  the income  potential  remains
attractive and we have invested in several  shorter  maturity  issues  including
Chelsea GCA Realty and Simon DeBartolo.
   Our  economy  is in the  eighth  year  of an  expansion  and,  combined  with
deflationary  price  pressures  from  the  Southeast  Asian  economies,  we have
experienced a decline in several commodity  prices.  This lack of price pressure
has kept us out of several of the 
                                                                               7
<PAGE>

cyclical  sectors  including  paper  and  forest  products,  and  chemicals.  We
considers  several  securities to be  undervalued in the cable and media sector,
which has been one of the best  performing.  We have  maintained  a position  in
based on improving balance sheet  fundamentals and  profitability.  The recently
announced  merger  with AT&T has  helped to further  tighten  Telecommunications
Inc.'s yield spread over U. S. Treasury securities.
   The strength and health of our financial markets can be attributed,  in part,
to a very healthy bank system in the United  States.  Because of the strength in
the U.S. economy,  one of our investment themes has been to invest in several of
the regional banks and underweight the money center banks. With the trend toward
consolidation,  we also look for value in certain  banks that we  consider to be
underrated  and have the  potential  for an upgrade  either  through a merger or
improved  fundamentals.  Consistent  with this theme, we invested in the debt of
St. Paul Bancorp and U.S. Bancorp during the first half of the year.
   We  have  utilized  taxable  municipal  bonds,  asset-backed  securities  and
commercial  mortgage-backed  securities  (CMBS) within the portfolio in order to
capture value in the short and intermediate  maturity portions of the portfolio.
Taxable  municipal  bonds  have  similar  characteristics  to  their  tax-exempt
counterparts; however, the interest earned is subject to Federal taxes. The CMBS
in which we  invested  offer  excellent  relative  value  with more  predictable
cashflows than other types of mortgage-backed securities.
    Looking  forward,  we expect to experience  stability in interest rates as a
shrinking  industrial  sector  combine with trade  imbalances  to help slow U.S.
economic growth. We believe the Federal Reserve will remain on the sidelines and
not alter monetary policy until the financial  crisis in Southeast Asia is under
control. Until it is clear on the direction of monetary policy, the shape of the
yield curve will  remain flat and  investors  may find better  opportunities  in
securities with shorter maturities. While we have experienced some easing in our
labor markets recently, the low levels of unemployment we have seen in the first
half of 1998 may cause some  pressure  on wages.  Still,  we believe  this is an
excellent environment in which to invest.

   /s/ Gregory J. Hahn
   ----------------------
   Gregory J. Hahn, CFA
   Senior Vice President
   Portfolio Manager

REPORT FROM THE GOVERNMENT SECURITIES
PORTFOLIO ADVISER
   The key points in the behavior of the U.S.  Government bond market in the 2nd
quarter were low domestic  inflation,  continuing  Asian  turmoil and a balanced
Federal budget. Without exception, these key factors led the market to new price
highs and historic lows in yields. The Portfolio capitalized on this encouraging
market environment by being fully invested in fixed income instruments in a wide
range of maturities.  The sector  allocation of the Portfolio at quarter end was
52% in U.S.  Government  and agency debt,  23% in corporate  debt,  15% in asset
backed securities,  and 10% in taxable municipal debt. The investment in taxable
municipal  securities  permits the fund to access a  relatively  new asset class
that offers value due to pricing disparity versus comparably rated credits.
   It has  been  our  strategy  in the  last  few  quarters  to  make a  partial
allocation in highly rated  corporate  bonds in an effort to increase the income
component of the fund. This strategy has  contributed to the  Portfolio's  total
return, not only through increased income but also by price  performance.  These
securities,  which include Tommy Hilfiger and Tyson Foods,  generally have short
maturities and are of high credit quality.
   The outlook  for the U.S.  bond  market is, in the near term,  positive.  The
Federal Reserve has maintained a stance of non-intervention due in large part to
the  unwinding  of the  Asian  economic  miracle.  The  U.S.  economy,  however,
continues  to show  outstanding  performance.  If the  growth  continues  at its
current pace,  we would expect a preemptory  move by the Federal  Reserve,  once
Asia stabilizes and the wealth effect becomes apparent in the economic data.

   /s/ G. Nolan Smith
   -------------------
   G. Nolan Smith
   Vice President
   Portfolio Manager

REPORT FROM THE MONEY MARKET
PORTFOLIO ADVISER
   During the first half of 1998, the Federal Open Market  Committee  (FOMC) met
three times to discuss the economic outlook and the  implementation  of monetary
policy. The Federal Reserve Board (the "Fed") held the Federal Funds Target Rate
at a 5.50%  yield  throughout  the first and  second  quarters.  With Asia still
struggling to revive its economies  and many  American  multinational  companies
issuing earnings  warnings,  the Fed has hesitated to increase the Federal Funds
Target Rate.  The Fed noted in the May meeting that  weakening  net exports were
exerting an unfavorable  impact on U.S.  economic growth.  The Fed also expected
that this trend would expand into the last two quarters of 1998.
   Low price inflation in combination  with low  unemployment  was a major focus
for all the FOMC meetings.  Consumer  price  inflation in the second quarter was
modest as weak energy prices offset most of the increases in other sectors.  The
Consumer Price Index was  anticipated to reach an increase of .2% but achieved a
level of .3%.  Also,  the  unemployment  level  reached  4.3%  which is  placing
additional  pressure on the Fed to tighten its credit policy in order to prevent
future inflation.
   Quarter end pressures  from brokers who needed to liquidate  their  inventory
lead to increased  yields in short term  securities.  Top-tier  Commercial Paper
traded over the quarter  end at a 5.98%  discount as compared to a Federal  Fund
Target of  5.50%.  This  pressure  is caused by  brokers  needing  to  liquidate
inventory from their balance sheets for the quarter end.
   The portfolio  achieved a 2.80% gross return  versus the benchmark  return of
2.72%.  The benchmark used for the portfolio is weighted by a combination of 75%
of the  commercial  paper index and 25% of Payden & Rygel 1-Year  Treasury  Bill
Index.
   Throughout the first half,  Top-Tier 30 day commercial  paper range went from
trading  around a 5.36%  discount on January 8, 1998 to a 5.98% discount on June
30,1998.  The yield on the 3-month  T-Bill  varied  between 4.97% and 5.345% and
ended on June 30,  1998 at a 5.078%  yield.  The 1-year  T-Bill  range went from
yielding 5.076% on January 09, 1998 to a high of 5.484% on April, 29, 1998.
   The objectives of the Money Market Portfolio have not changed.  We attempt to
balance  safety,  liquidity,  and total  return in managing a fully  diversified
portfolio of money market  securities.  These objectives are met by investing in
United States Government and agency obligations,  top-tier commercial paper, and
highly rated short corporate debt.

   /s/ Darren B. Meyer
   ---------------------
   Darren B. Meyer
   Portfolio Manager


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GREAT AMERICAN RESERVE
VARIABLE ANNUITY ACCOUNT E
SPONSOR
Great American Reserve Insurance Company - Carmel, Indiana.
DISTRIBUTOR
Conseco Equity Sales, Inc. - Carmel, Indiana.
INDEPENDENT PUBLIC ACCOUNTANTS
PricewaterhouseCoopers LLP - Indianapolis, Indiana.

CONSECO SERIES TRUST
BOARD OF TRUSTEES
WILLIAM P. DAVES, JR., Chairman
   Consultant to the insurance and health care industries.
   Director, President and Chief Executive Officer,
   FFG Insurance Co.,
   Dallas, Texas.
HAROLD W. HARTLEY, Trustee
   Retired. Chartered Financial Analyst.
   Formerly Executive Vice President,
   Tenneco Financial Services Inc.,
   Fort Myers Beach, Florida.
MAXWELL E. BUBLITZ, Trustee and President
   President, Conseco Capital Management, Inc.,
   Carmel, Indiana.
DR. R. JAN LECROY, Trustee
   President, Dallas Citizens Council,
   Dallas, Texas.
DR. JESSE H. PARRISH, Trustee
   Higher education consultant.
   Formerly President, Midland College,
   Midland, Texas.
INVESTMENT ADVISER
Conseco Capital Management, Inc. - Carmel, Indiana.
INDEPENDENT PUBLIC ACCOUNTANTS
PricewaterhouseCoopers LLP - Indianapolis, Indiana.
CUSTODIAN
Bankers Trust Company - New York, New York.



                                                                              29
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Great American Reserve Insurance Company
11815 North Pennsylvania Street
Carmel, Indiana 46032

                                                         -----------------------
                                                             FIRST CLASS MAIL
                                                             U.S. POSTAGE PAID
                                                             HACKENSACK, NJ
                                                              PERMIT NO. 9
                                                         -----------------------

05-7993 (8/98)


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                                                                          [LOGO]
                                                                         CONSECO


GREAT AMERICAN RESERVE INSURANCE COMPANY

SEMIANNUAL REPORT 
TO CONTRACT OWNERS

June 30, 1998

This report is for the  information of contract  owners and  participants of the
Great American  Reserve  Variable Annuity Account E and Conseco Series Trust. It
is  authorized  for   distribution  to  other  persons  only  when  preceded  or
accompanied by a current  prospectus  which contains more complete  information,
including charges and expenses.


                               Great American Reserve Variable Annuity Account E
                                                            Conseco Series Trust

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