GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E
497, 1998-05-11
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                                                          [GRAPHIC LOGO OMITTED]
                                                                         CONSECO

ACHIEVEMENT SERIES
AND
EDUCATOR SERIES
FIXED AND VARIABLE ANNUITY


                                   MAY 1, 1998
                                    PROSPECTUS
                        GREAT AMERICAN RESERVE
                    VARIABLE ANNUITY ACCOUNT E

               Issued by Great American Reserve Insurance Company

                    This cover is not part of the prospectus

<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account E
                                                    Individual and Group Annuity
================================================================================


                GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E
             INDIVIDUAL & GROUP VARIABLE DEFERRED ANNUITY CONTRACTS
                                   OFFERED BY
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                             ADMINISTRATIVE OFFICE:
                 11815 N. PENNSYLVANIA STREET, CARMEL, IN 46032
                                 (317) 817-3700

   The Individual and Group Flexible  Purchase Payment Variable Deferred Annuity
Contracts (the  "Contracts")  described by this  Prospectus are offered by Great
American Reserve Insurance Company ("Great American Reserve"). The Contracts are
designed for use in retirement planning. Purchase Payments received with respect
to the Contracts (subject to certain deductions) are deposited by Great American
Reserve in the separate  investment  account  entitled  Great  American  Reserve
Variable Annuity Account E (the "Variable Account") for further investment or in
the general account of Great American Reserve.

   The  Variable  Account  is a unit  investment  trust  separate  account.  The
Variable  Account  consists of 40 sub-accounts  ("Sub-accounts"),  each of which
invests  in shares of the  eligible  open-end  management  investment  companies
("Funds"). The Sub-accounts invest in shares of the following Funds: the Conseco
Series  Trust  Asset  Allocation,   Common  Stock,  Corporate  Bond,  Government
Securities  and  Money  Market  Portfolios;  the  Alger  American  Fund  Growth,
Leveraged  AllCap,  MidCap  Growth  and  Small  Capitalization  Portfolios;  the
American  Century   Variable   Portfolios,   Inc.  VP  Income  and  Growth,   VP
International and VP Value Funds; the Berger Institutional Products Trust Berger
IPT - 100,  Berger IPT - Growth and Income,  Berger IPT - Small Company  Growth,
and Berger/BIAM  IPT - International  Funds;  The Dreyfus  Socially  Responsible
Growth Fund, Inc.; the Dreyfus Stock Index Fund; the Dreyfus Variable Investment
Fund, Inc.  Disciplined Stock and International Value Portfolios;  the Federated
Insurance  Series High Income  Bond II,  International  Equity II and Utility II
Funds; the INVESCO Variable  Investment Funds, Inc. INVESCO VIF - High Yield and
INVESCO VIF - Industrial  Income  Portfolios;  the Janus Aspen Series Aggressive
Growth,  Growth and Worldwide Growth  Portfolios;  the Lazard Retirement Series,
Inc. Lazard Retirement  Equity and Lazard  Retirement Small Cap Portfolios;  the
Lord Abbett Series Fund, Inc. Growth and Income Portfolio; the Mitchell Hutchins
Series  Trust  Growth and Income  Portfolio;  the  Neuberger  & Berman  Advisers
Management  Trust  Limited  Maturity  Bond and Partners  Portfolios;  the Strong
Opportunity  Fund II, Inc.  Opportunity  Fund II; the Strong Variable  Insurance
Funds, Inc. Growth Fund II; and the Van Eck Worldwide  Insurance Trust Worldwide
Bond,  Worldwide  Emerging  Markets,  Worldwide  Hard Assets and Worldwide  Real
Estate Funds.

   TEN OF THESE FUNDS, INCLUDING THE AMERICAN CENTURY VARIABLE PORTFOLIOS,  INC.
INCOME AND GROWTH FUND, THE INVESCO VARIABLE  INVESTMENT FUNDS, INC. INVESCO VIF
- - HIGH  YIELD AND  INVESCO  VIF -  INDUSTRIAL  INCOME  PORTFOLIOS;  THE  DREYFUS
VARIABLE  INVESTMENT  FUND,  INC.  INTERNATIONAL  VALUE  AND  DISCIPLINED  STOCK
PORTFOLIOS;  THE LAZARD  RETIREMENT  SERIES,  INC. LAZARD  RETIREMENT EQUITY AND
LAZARD  RETIREMENT  SMALL CAP  PORTFOLIOS;  THE MITCHELL  HUTCHINS  SERIES TRUST
GROWTH AND INCOME PORTFOLIO; AND THE VAN ECK WORLDWIDE INSURANCE TRUST WORLDWIDE
HARD ASSETS AND  WORLDWIDE  REAL ESTATE  FUNDS,  WILL BE AVAILABLE FOR THE FIRST
TIME UNDER THE CONTRACTS ON MAY 1, 1998. THE  AVAILABILITY  OF SUCH FUNDS MAY BE
DELAYED BEYOND MAY 1, 1998, PENDING RECEIPT OF STATE APPROVALS. BEFORE INVESTING
IN ANY OF THE  SUB-ACCOUNTS,  CAREFULLY  REVIEW THE PROSPECTUSES OF THE ELIGIBLE
FUNDS.

   This Prospectus contains information  regarding the Contracts which investors
should  know  before  investing.  It should be read and be  retained  for future
reference.  A  Statement  of  Additional  Information,  incorporated  herein  by
reference and dated May 1, 1998, has been filed with the Securities and Exchange
Commission  ("SEC").  Investors  can  obtain  a free  copy by  contacting  Great
American  Reserve at the address or telephone  number given above.  The Table of
Contents of the Statement of Additional  Information  appears in this Prospectus
on page 28. The SEC maintains a Web site  (http://www.sec.gov) that contains the
Statement of Additional  Information,  material  incorporated by reference,  and
other information regarding companies that file electronically with the SEC.

   INVESTMENT IN A VARIABLE ANNUITY CONTRACT IS SUBJECT TO RISKS,  INCLUDING THE
POSSIBLE LOSS OF PRINCIPAL. THE CONTRACTS ARE NOT DEPOSITS OR OBLIGATIONS OF, OR
GUARANTEED  OR ENDORSED  BY, ANY  FINANCIAL  INSTITUTION  AND ARE NOT  FEDERALLY
INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE FEDERAL RESERVE BOARD,
OR ANY OTHER AGENCY.

   THESE  SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED ON THE ACCURACY OR ADEQUACY OF
THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

   Investors should read and retain this Prospectus for future reference.

   The date of this Prospectus is May 1, 1998.

                                                                               1
<PAGE>

================================================================================
                                TABLE OF CONTENTS

                                                            PAGE

    DEFINITIONS ...........................................   3

    SUMMARY................................................   3

    FEE TABLE..............................................   4

    CONDENSED FINANCIAL INFORMATION........................  10

    GREAT AMERICAN RESERVE, VARIABLE ACCOUNT,
    AND THE INVESTMENT OPTIONS.............................  13

A.  GREAT AMERICAN RESERVE.................................  13

B.  VARIABLE ACCOUNT.......................................  13

C.  INVESTMENT OPTIONS.....................................  13
     Voting Rights.........................................  16

    THE CONTRACTS..........................................  16

A.  ACCUMULATION PROVISIONS................................  16
     Purchase Payments.....................................  16
     Allocation of Purchase Payments.......................  16
     Accumulation Units....................................  16
     Value of an Individual Account........................  16
     Net Investment Factor for Each Valuation Period.......  17
     Information on the Fixed Account......................  17
     Transfer Among Investment Options.....................  17
     Dollar Cost Averaging.................................  18
     Rebalancing...........................................  18
     Sweeps................................................  18
     Withdrawals...........................................  18
     Systematic Withdrawal Plan............................  18
     Loans.................................................  19
     Contract Charges......................................  19
     Withdrawal Charge.....................................  19
     Administrative Charges................................  19
     Mortality and Expense Risk Charge.....................  20
     Reduction or Elimination of Contract Charges..........  20
     Premium Taxes.........................................  20
     Other Charges.........................................  20
     Death Benefit Before Maturity Date....................  20
     Options Upon Termination of Participation
       in the Plan (For Group Contracts Only)..............  20
     Restrictions Under Optional Retirement Programs.......  21
     Restrictions Under Section 403(b) Plans...............  21

B.  SETTLEMENT PROVISIONS..................................  21
     Optional Annuity Period Elections.....................  21
     Annuity Options.......................................  21
     Proceeds Applied to an Annuity Option.................  22
     Determination of Amount of the First
       Monthly Variable Annuity Payment....................  22
     Value of an Annuity Unit..............................  22
     Amounts of Subsequent Monthly Variable
       Annuity Payments....................................  22
     Transfers After Maturity Date.........................  23
     Death Benefit On or After Maturity Date...............  23

C.  OTHER CONTRACT PROVISIONS..............................  23
     Ten-Day Right to Review...............................  23
     Ownership.............................................  23
     Modification..........................................  23
     Company Approval......................................  24

    FEDERAL TAX STATUS.....................................  24

    GENERAL MATTERS........................................  28

    PERFORMANCE INFORMATION................................  28

    DISTRIBUTION OF CONTRACTS..............................  28

    CONTRACT OWNER INQUIRIES...............................  28

    LEGAL PROCEEDINGS......................................  28

    OTHER INFORMATION......................................  28

    TABLE OF CONTENTS OF THE STATEMENT OF
    ADDITIONAL INFORMATION.................................  28


2
<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity

================================================================================
DEFINITIONS

   ACCUMULATION UNIT: An accounting unit of measure used to calculate the values
before the Maturity Date.

   ANNUITANT: The person upon whose life the Contract is issued.

   ANNUITY:  A series of payments for life; or for life with a minimum number of
payments certain; or for a certain period; or for a certain payment amount.

   ANNUITY UNIT:  An accounting  unit of measure used to calculate the amount of
annuity payments.

   CONTRACT VALUE:  The total of your  Individual  Account values held under the
Contract  in each  Investment  Option  of the  Variable  Account  plus the Fixed
Account.

   CONTRACT  YEAR: A period of 12 months  commencing  with the effective date of
your Contract.

   FIXED ACCOUNT: The general account of Great American Reserve in which you may
choose to allocate Purchase Payments and Contract Values. It provides guaranteed
values and periodically adjusted interest rates.

   GREAT  AMERICAN  RESERVE:  Great American  Reserve  Insurance  Company.  Also
referred to as "we" or "us".

   INDIVIDUAL  ACCOUNT:  The record  established by Great American Reserve which
represents  a Contract  Owner's  interest in an  Investment  Option prior to the
Maturity Date.

   INVESTMENT OPTIONS: The investment choices available to Contract Owners.

   MATURITY DATE: The date on which annuity payments of the Contract begin.

   OWNER(S)  OR CONTRACT  OWNER(S):  The person,  persons  (co-owner)  or entity
entitled to all of the ownership rights under the Contract.  Also referred to as
"you" or "yours".

   PARTICIPANT:  (For group contracts only) Any eligible person participating in
a plan and for whom an Individual Account is established under a Contract.

   PLAN:  A voluntary  program of an  employer  that  qualifies  for special tax
treatment.

   PURCHASE PAYMENTS:  Premium payments made to Great American Reserve under the
terms of the Contract.

   VALUATION PERIOD:  The period of time from the end of one business day of the
New York Stock Exchange to the end of the next business day.

   VARIABLE  ACCOUNT (GREAT  AMERICAN  RESERVE  VARIABLE  ANNUITY  ACCOUNT E): A
separate  account  established  pursuant to the insurance laws of Texas.  Assets
attributable  to the variable  portions of contracts are  segregated  from other
assets of Great  American  Reserve  and are held in the Great  American  Reserve
Variable  Annuity  Account  E.

   VARIABLE ANNUITY: An annuity which provides retirement payments which vary in
dollar amount with investment results.

SUMMARY

   THE CONTRACTS.  The Contracts  offered by this  Prospectus  are  tax-deferred
flexible purchase payment  individual or group variable annuity  contracts.  The
Contracts  provide for the  accumulation  of contract  values and the payment of
annuity benefits on a variable and/or fixed basis.  Except as specifically noted
herein and set forth under the caption  "Information  on the Fixed Account" this
Prospectus describes only the variable portion of the Contracts.

   RETIREMENT   PLANS.   The  Contracts   may  be  issued   pursuant  to  either
non-qualified  retirement  plans or plans  qualifying  for  special  income  tax
treatment  under the Internal  Revenue  Code (the  "Code"),  such as  individual
retirement annuities ("IRAs"),  pension and profit sharing plans,  tax-sheltered
annuities ("TSAs"),  and state and local government deferred  compensation plans
(see "Federal Tax Status").

   PURCHASE  PAYMENTS.  The Contracts  permit Purchase  Payments to be made on a
flexible  purchase  payment  basis.  For TSAs, the minimum  initial  payment and
amount  for each  subsequent  payment is $50 per month.  For IRAs,  the  minimum
initial  investment is $2,000 and the minimum amount of each additional  payment
is $50. For non-qualified  Contracts,  the minimum initial  investment is $5,000
and the minimum  amount of each  additional  lump sum payment is $2,000 (or $200
per month). Purchase Payments may be made at any time, except that if a Purchase
Payment  exceeds  $500,000,  it will be accepted only with the prior approval of
Great American Reserve (see "Purchase Payments").

   INVESTMENT  OPTIONS.   Purchase  Payments  may  be  allocated  among  the  40
Investment Options available under the Contracts: 40 variable Investment Options
and one fixed option. The 40 variable Investment Options consist of Sub-accounts
which invest in shares of the following  Funds:  the Conseco  Series Trust Asset
Allocation, Common Stock, Corporate Bond, Government Securities and Money Market
Portfolios; the Alger American Fund, Growth, Leveraged AllCap, MidCap Growth and
Small Capitalization Portfolios; the American Century Variable Portfolios,  Inc.
VP  Income  and  Growth,  VP  International  and  VP  Value  Funds;  the  Berger
Institutional  Products Trust Berger IPT - 100,  Berger IPT - Growth and Income,
Berger IPT - Small Company Growth,  and  Berger/BIAM IPT - International  Funds;
The Dreyfus  Socially  Responsible  Growth Fund,  Inc.;  the Dreyfus Stock Index
Fund;  the  Dreyfus  Variable  Investment  Fund,  Inc.   Disciplined  Stock  and
International Value Portfolios;  the Federated Insurance Series High Income Bond
II,  International  Equity  II  and  Utility  II  Funds;  the  INVESCO  Variable
Investment  Funds,  Inc.  INVESCO VIF - High Yield and INVESCO VIF -  Industrial
Income  Portfolios;  the  Janus  Aspen  Series  Aggressive  Growth,  Growth  and
Worldwide  Growth  Portfolios;   the  Lazard  Retirement  Series,   Inc.  Lazard
Retirement  Equity and Lazard  Retirement Small Cap Portfolios;  the Lord Abbett
Series Fund,  Inc.  Growth and Income  Portfolio;  the Mitchell  Hutchins Series
Trust Growth and Income  Portfolio;  the Neuberger & Berman Advisers  Management
Trust Limited Maturity Bond and Partners Portfolios; the Strong Opportunity Fund
II, Inc.  Opportunity Fund II; the Strong Variable  Insurance Funds, Inc. Growth
Fund II; and the Van Eck Worldwide  Insurance Trust  Worldwide  Bond,  Worldwide
Emerging Markets, Worldwide Hard Assets and Worldwide Real Estate Funds (see the
accompanying  prospectuses of the eligible  Funds).  The portion of the Contract
Value in the Variable  Account will reflect the  investment  performance  of the
Investment Options selected (see "Variable Account"). Purchase Payments may also
be allocated  to the Fixed  Account (see  "Information  on the Fixed  Account").
Subject to certain regulatory  limitations,  Great American Reserve may elect to
add, subtract or substitute investment options.

   TRANSFERS.  Prior to the Maturity Date,  amounts may be transferred among the
Variable Account  Investment  Options and from the Variable  Account  Investment
Options to the Fixed Account  Investment  Option  without  charge.  In addition,
amounts may be  transferred  prior to the Maturity  Date from the Fixed  Account
Investment Option to the Variable Account Investment Options, subject to a limit
of 20  percent  of the  Fixed  Account  value  per  any  six-month  period  (see
"Information on the Fixed Account").  After the 

                                                                               3
<PAGE>
================================================================================

Maturity  Date,  transfers are not permitted  from variable  annuity  options to
fixed annuity options or from fixed annuity options to variable annuity options.
Great American  Reserve may impose certain  additional  limitations on transfers
(see "Transfers Among Investment  Options" and "Transfers After Maturity Date").
Transfer  privileges  may also be used under special  services  offered by Great
American  Reserve to dollar cost  average an  investment  in the  Contract  (see
"Dollar Cost  Averaging"),  transfer  earnings from the Fixed Account to another
Investment  Option  (see  "Sweeps"),  or  rebalance  an  Investment  Option on a
periodic basis (see "Rebalancing").

   WITHDRAWALS.  Prior to the earlier of the  Maturity  Date or the death of the
Annuitant,  the  Contract  Owner may  withdraw  all or a portion of the Contract
Value.  The amount  withdrawn from any Individual  Account must be at least $250
or,  if less,  the  entire  balance  of the  Individual  Account.  If a  partial
withdrawal plus any applicable withdrawal charge would reduce the Contract Value
to less than  $500,  the  withdrawal  request  may be  treated  as a request  to
withdraw the entire Contract Value (see "Withdrawals").  A withdrawal charge and
an administrative fee may be imposed (see "Withdrawal Charge"). A withdrawal may
also be subject to income taxes and a penalty tax (see  "Federal  Tax  Status").
Withdrawal privileges may also be exercised pursuant to Great American Reserve's
systematic withdrawal plan (see "Systematic Withdrawal Plan").

   LOANS.  Your Contract may contain a loan provision  issued in connection with
certain  qualified  plans.  Owners of such  Contracts  may be eligible to obtain
loans using the Contract as the only security for the loan (see "Loans").

   DEATH BENEFIT BEFORE MATURITY DATE. Generally, if the Annuitant or Owner dies
before the Maturity Date, Great American Reserve will pay to the beneficiary the
minimum  death benefit less any  outstanding  loans (see "Death  Benefit  Before
Maturity Date").

   ANNUITY  PAYMENTS.  Great  American  Reserve  offers a  variety  of fixed and
variable annuity  options.  Periodic annuity payments will begin on the Maturity
Date.  The Contract  Owner selects the Maturity  Date,  frequency of payment and
annuity option (see "Settlement Provisions").

   TEN-DAY  REVIEW.  Within 10 days of  receipt  of a  Contract  (or the  period
required in your state),  a Contract  Owner may cancel the Contract by returning
it to Great American Reserve (see "Ten-Day Right to Review").

   TAXES.  There is a ten percent (10%)  federal  income tax penalty that may be
applied to the income  portion of any  distribution.  The penalty is not imposed
under certain  circumstances.  In addition,  the Contract provides that upon the
death of the Annuitant  prior to the Maturity  Date,  the death proceeds will be
paid to the  beneficiary.  Such  payments upon the death of the Annuitant who is
not the Contract Owner as in the case of certain Non-Qualified Contracts, do not
qualify  for  the  death  of  Contract  Owner   exception  to  the  ten  percent
distribution  penalty  unless  the  beneficiary  is  591/2  or one of the  other
exceptions to the penalty  applies.  (See "Federal Tax Status - Tax Treatment of
Withdrawals  -  Non-Qualified  Contracts  and Tax  Treatment  of  Withdrawals  -
Qualified Contracts.")

   For TSA Contracts,  withdrawals of amounts attributable to contributions made
pursuant to a salary  reduction  agreement  (as defined in the Internal  Revenue
Code) are limited to  circumstances  only when the Contract Owner attains age 59
1/2, separates from service,  dies, becomes disabled, in the case of hardship or
made pursuant to a qualified domestic relations order.  Withdrawals for hardship
are  restricted  to the portion of the  Contract  Owner's  Contract  Value which
represents  contributions  made by the Owner and does not include any investment
results.  (See  "Federal  Tax  Status -  Tax-Sheltered  Annuities  -  Withdrawal
Limitations.")

   CHARGES AND DEDUCTIONS.  The following fee table and examples are designed to
assist  Contract  Owners in  understanding  the various  expenses  that Contract
Owners bear directly and indirectly. The table reflects expenses of the Variable
Account and the underlying  Portfolios.  The items listed under  "Contract Owner
Transaction  Expenses" and "Variable  Account Annual  Expenses" are described in
this  Prospectus (see "Contract  Charges").  The items listed under "Annual Fund
Expenses"  are  described  in detail  in the  accompanying  prospectuses  of the
eligible Funds to which reference should be made.
<TABLE>
<CAPTION>

=========================================================================================
FEE TABLE
<S>                                                                                    <C>
CONTRACT OWNER TRANSACTION EXPENSES(1)
  Sales Charge Imposed on Purchases...............................................   None
  Exchange Fee....................................................................   None
  Surrender Fee...................................................................   None
  Deferred Sales Load (as a percentage of purchase payments)(2)
    First and Second Year.........................................................     9%
    Third Year....................................................................     8%
    Fourth Year...................................................................     7%
    Fifth Year....................................................................     5%
    Sixth Year....................................................................     3%
    Seventh Year or More..........................................................     0%
Annual Administrative Fee(2)......................................................    $30

VARIABLE ACCOUNT ANNUAL EXPENSES (as a percentage of average account value)
  Mortality and Expense Risk Fees.................................................  1.25%
  Administrative Charge...........................................................  0.15%
Total Annual Expenses of the Variable Account(2)..................................  1.40%
=========================================================================================
</TABLE>

(1)Premium  taxes  are not  shown.  Any  premium  tax due may be  deducted  from
   Purchase  Payments or from Individual  Account values at the Maturity Date or
   at such other time based on the sole  discretion of Great  American  Reserve.
   The current  range of premium taxes in  jurisdictions  in which the Contracts
   are made available is from 0 percent to 3.5 percent.

(2)Great American Reserve may reduce or eliminate the sales, administrative,  or
   other expenses with certain  Contracts in cases when Great  American  Reserve
   expects to incur lower  sales and  administrative  expenses or perform  fewer
   services (see "Reduction or Elimination of Contract Charges"). Great American
   Reserve will waive the annual  administrative  fee if the Owner's  Individual
   Account value is $25,000 or greater.

4
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

ANNUAL FUND EXPENSES
(AS A PERCENTAGE OF THE AVERAGE DAILY NET ASSETS OF A PORTFOLIO)
<TABLE>
<CAPTION>
                                                                                                            TOTAL ANNUAL
                                                                                           OTHER EXPENSES    PORTFOLIO
                                                                                           (AFTER EXPENSE    EXPENSES
                                                                                            REIMBURSEMENT  (AFTER EXPENSE
                                                                   MANAGEMENT         12b-1  FOR CERTAIN  REIMBURSEMENT FOR
                                                                      FEES            FEES   PORTFOLIOS)  CERTAIN PORTFOLIOS)
- --------------------------------------------------------------------------------------------------------------------------

<S>                                                                    <C>            <C>        <C>            <C>  
CONSECO SERIES TRUST (1)
Asset Allocation Portfolio (2).................................        0.55%           --        0.20%          0.75%
Common Stock Portfolio (2).....................................        0.60%           --        0.20%          0.80%
Corporate Bond Portfolio.......................................        0.50%           --        0.20%          0.70%
Government Securities Portfolio................................        0.50%           --        0.20%          0.70%
Money Market Portfolio (2).....................................        0.25%           --        0.20%          0.45%

THE ALGER AMERICAN FUND
Alger American Growth Portfolio................................        0.75%           --        0.04%          0.79%
Alger American Leveraged AllCap Portfolio (3)..................        0.85%           --        0.15%          1.00%
Alger American MidCap Growth Portfolio.........................        0.80%           --        0.04%          0.84%
Alger American Small Capitalization Portfolio..................        0.85%           --        0.04%          0.89%

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
VP Income & Growth.............................................        0.70%           --         0.0%          0.70%
VP International...............................................        1.50%           --         0.0%          1.50%
VP Value.......................................................        1.00%           --         0.0%          1.00%

BERGER INSTITUTIONAL PRODUCTS TRUST
Berger IPT--100 Fund (4)........................................       0.00%           --        1.00%          1.00%
Berger IPT--Growth and Income Fund (4)..........................       0.00%           --        1.00%          1.00%
Berger IPT--Small Company Growth Fund (4).......................       0.00%           --        1.15%          1.15%
Berger/BIAM IPT--International Fund (4).........................       0.00%           --        1.20%          1.20%

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC...............       0.75%           --        0.07%          0.82%

DREYFUS STOCK INDEX FUND........................................       0.25%           --        0.03%          0.28%

DREYFUS VARIABLE INVESTMENT FUND
Disciplined Stock Portfolio.....................................       0.75%                     0.27%          1.02%
International Value Portfolio...................................       1.00%                     0.42%          1.42%

FEDERATED INSURANCE SERIES
Federated High Income Bond Fund II (5)..........................       0.51%           --        0.29%          0.80%
Federated International Equity Fund II (5)......................       0.02%           --        1.21%          1.23%
Federated Utility Fund II (5)...................................       0.48%           --        0.37%          0.85%

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF - High Yield Portfolio (6)..........................       0.60%           --        0.27%          0.87%
INVESCO VIF - Industrial Income Portfolio (6)...................       0.75%           --        0.20%          0.95%

JANUS ASPEN SERIES
Aggressive Growth Portfolio (7).................................       0.73%           --        0.03%          0.76%
Growth Portfolio (7)............................................       0.65%           --        0.05%          0.70%
Worldwide Growth Portfolio (7)..................................       0.66%           --        0.08%          0.74%

LAZARD RETIREMENT SERIES, INC.
Lazard Retirement Equity Portfolio (8) .........................       0.75%        0.25%        0.50%          1.50%
Lazard Retirement Small Cap Portfolio (8).......................       0.75%        0.25%        0.50%          1.50%

LORD ABBETT SERIES FUND, INC.
Growth and Income Portfolio (9).................................       0.50%        0.15%        0.02%          0.67%

MITCHELL HUTCHINS SERIES TRUST
Growth and Income Portfolio.....................................       0.70%           --        0.88%          1.58%

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST (10)
Limited Maturity Bond Portfolio.................................       0.65%           --        0.12%          0.77%
Partners Portfolio..............................................       0.80%           --        0.06%          0.86%

STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II.............................................       1.00%           --        0.15%          1.15%

STRONG VARIABLE INSURANCE FUNDS, INC.
Growth Fund II (11).............................................       1.00%           --        0.20%          1.20%

VAN ECK WORLDWIDE INSURANCE TRUST (12)
Worldwide Bond Fund.............................................       1.00%           --        0.12%          1.12%
Worldwide Emerging Markets Fund.................................       1.00%           --       (0.20%)         0.80%
Worldwide Hard Assets Fund......................................       1.00%           --        0.17%          1.17%
Worldwide Real Estate Fund......................................       0.00%           --        1.00%          1.00%


                                                                                                                    5
</TABLE>
<PAGE>
================================================================================

   (1) Conseco  Capital  Management,  Inc.,  the  investment  adviser of Conseco
Series  Trust,  has  voluntarily  agreed to reimburse  all  expenses,  including
management fees, in excess of the following percentage of the average annual net
assets of each listed Portfolio,  as long as such reimbursement would not result
in a Portfolio's  inability to qualify as a regulated  investment  company under
the Code: 0.75% for the Asset Allocation  Portfolio;  0.80% for the Common Stock
Portfolio;  0.70% for the Corporate  Bond  Portfolio and  Government  Securities
Portfolio;  and 0.45% for the Money Market  Portfolio.  The total percentages in
the above table is after reimbursement. In the absence of expense reimbursement,
the total fees and  expenses  in 1997 would  have  totaled:  0.84% for the Asset
Allocation  Portfolio;  0.80%  for the  Common  Stock  Portfolio;  0.77% for the
Corporate Bond Portfolio;  0.92% for the Government  Securities  Portfolio;  and
0.52% for the Money Market Portfolio.

   (2) Conseco Capital Management,  Inc., since January 1, 1993, has voluntarily
waived its management fees in excess of the annual rates set forth above. Absent
such fee waivers,  the management  fees would be: .65% for the Asset  Allocation
Portfolio;  .65% for the Common Stock  Portfolio;  and .50% for the Money Market
Portfolio.

   (3) The Alger American Leveraged AllCap Portfolio's "Other Expenses" includes
 .04% of interest expense.

   (4) The Funds'  investment  advisers have  voluntarily  agreed to waive their
advisory fee and have voluntarily  reimbursed the Funds for additional  expenses
to the extent that normal operating  expenses in any fiscal year,  including the
investment advisory fee but excluding brokerage commissions, interest, taxes and
extraordinary expenses, of each of the Berger IPT--100 Fund and the Berger IPT--
Growth and Income Fund exceed 1.00%, the normal operating expenses in any fiscal
year of the Berger  IPT--Small  Company  Growth  Fund exceed  1.15%,  the normal
operating  expenses of the Berger/BIAM IPT - International  Fund exceed 1.20% of
the respective Fund's average daily net assets.  Absent the voluntary waiver and
reimbursement,   the  Management  Fee  for  the  Berger  IPT--100  Fund,  Berger
IPT--Growth and Income Fund, the Berger  IPT--Small  Company Growth Fund and the
Berger/BIAM IPT - International  Fund would have been .75%, .75%, .90%, and .90%
respectively,  and their Total Annual Portfolio  Expenses would have been 9.18%,
9.62%, 5.81% and 3.83%, respectively.

   (5) In the absence of a voluntary  waiver by Federated  Advisers,  the Funds'
investment adviser, the Management Fee and Total Annual Portfolio Expenses would
have been 0.60% and .89%,  respectively,  for High Income Bond Fund II and 0.75%
and 1.12%,  respectively,  for Utility Fund II. Absent a voluntary waiver of the
management  fee and the  voluntary  reimbursement  of  certain  other  operating
expenses by Federated  Advisers,  the Management Fee and Total Annual  Portfolio
Expenses  for  International  Equity  Fund II would  have been  1.00% and 2.21%,
respectively.

   (6) Certain expenses are being absorbed voluntarily by the investment adviser
and  sub-adviser.  Total expenses  (after  expenses were absorbed but before any
expense  offset  arrangement)  of the  INVESCO  VIF - High Yield  Portfolio  and
INVESCO VIF - Industrial  Income  Portfolio for the year ended December 31, 1997
amounted  to 0.83% and 0.91%,  respectively,  of each  Portfolio's  average  net
assets. In the absence of such voluntary expense limitation, the total operating
expenses of the INVESCO VIF - High Yield  Portfolio and INVESCO VIF - Industrial
Income  Portfolio for the fiscal period ended  December 31, 1997 would have been
0.94% and 0.97%, respectively, of each Portfolio's average net assets.

   It should be noted that the  Portfolio's  actual expenses were lower than the
figures shown because the Portfolio's  custodian fees and pricing  expenses were
reduced  under  expense  offset  arrangements.  However,  as a result  of an SEC
requirement  for mutual funds to state their total  operating  expenses  without
crediting any such expense offset  arrangements,  the figures shown above do not
reflect these reductions.

   (7) The expense  figures  shown are net of certain fee waivers or  reductions
from Janus  Capital  Corporation,  the  investment  adviser  of the Janus  Aspen
Series. Without such waivers or reductions,  the total fees and expenses in 1997
would have totaled: 0.78% for Aggressive Growth; 0.78% for Growth; and 0.81% for
Worldwide Growth.

   (8) Lazard Asset Management,  the Fund's investment adviser,  has voluntarily
agreed to reimburse all expenses,  including management fees, in excess of 1.50%
of the average annual net assets of the Portfolio.

   (9) The Growth and Income  Portfolio of Lord Abbett  Series Fund,  Inc. has a
12b-1 plan which provides for payments to Lord, Abbett & Co. for remittance to a
life  insurance  company  for  certain  distribution   expenses  (see  the  Fund
Prospectus).  The 12b-1 plan provides that such  remittances,  in the aggregate,
will not exceed .15%, on an annual basis, of the daily net asset value of shares
of the Growth and Income  Portfolio.  For the year ending December 31, 1998, the
12b-1 fees are  estimated  to be .15%.  The  examples  below for this  Portfolio
reflect the estimated 12b-1 fees.

   (10) Neuberger & Berman Advisers  Management Trust is divided into portfolios
(Portfolios),  each of  which  invests  all of its net  investable  assets  in a
corresponding  series of Advisers  Managers  Trust.  The figures  reported under
"Management  Fees"  include  the  total of the  administration  fees paid by the
Portfolio and the management fees paid by its corresponding  series.  Similarly,
"Other  Expenses"   includes  all  other  expenses  of  the  Portfolio  and  its
corresponding series.

   (11) Strong Capital  Management,  Inc., the investment  adviser of the Strong
Growth  Fund II,  has  voluntarily  agreed  to cap the  Fund's  total  operating
expenses  at 1.20%.  The  Adviser  has no current  intention  to, but may in the
future,  discontinue  or modify any waiver of fees or  absorption of expenses at
its discretion with appropriate notification to its shareholders.

   (12) All figures are annualized.  Expenses of the Worldwide Real Estate Fund,
which  commenced  operation  in June  1997,  are  being  assumed  by the  Fund's
investment  adviser.  Without  such  assumption,  Worldwide  Real Estate  Fund's
Management Fee would be 1.00%,  Other Expenses would be 3.88% and Total Expenses
would be 4.88%.  Other  Expenses of  Worldwide  Real Estate Fund are an estimate
which  assumes  $80 million in average  daily net assets,  and may be greater or
less than those shown.  Prior to April 30, 1997,  Worldwide Hard Assets Fund was
named Gold and Natural  Resources Fund.  Other expenses of Worldwide Hard Assets
Fund are net of soft dollar credits.  Without such credits, other expenses would
have been 0.18% and Total  Expenses  would have been  1.18%.  Other  Expenses of
Worldwide Emerging Markets Fund are net of the reduction of the Fund's operating
fees in  connection  with a fee  arrangement,  based  on cash  balances  left on
deposit with the  custodian,  and net of the waiver or  assumption by the Fund's
investment  adviser of certain fees and expenses.  Without such fee  arrangement
and, to a lesser extent, the  waiver/assumption,  Other Expenses would have been
0.34% and Total Expenses would have been 1.34%. The Fund's investment adviser is
no longer waiving or assuming fees and expenses.


6
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account E
                                                    Individual and Group Annuity
================================================================================
<TABLE>
<CAPTION>
VARIABLE DEFERRED ANNUITY CONTRACT

   Example 1 - Assuming  surrender  of the  Contract  at the end of the  periods
shown (1): You would pay the following expenses on a $1,000 investment, assuming
a 5 percent annual return on assets:

                                                                                 1 YEAR      3 YEARS      5 YEARS        10 YEARS
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                                                               <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Asset Allocation Portfolio.........................................         $108         $141         $163           $255
      Common Stock Portfolio.............................................          108          142          166            260
      Corporate Bond Portfolio...........................................          107          139          161            250
      Government Securities Portfolio....................................          107          139          161            250
      Money Market Portfolio.............................................          105          132          148            224

THE ALGER AMERICAN FUND
      Alger American Growth Portfolio....................................          108          142          165            259
      Alger American Leveraged AllCap Portfolio..........................          110          148          176            280
      Alger American MidCap Growth Portfolio.............................          108          143          168            264
      Alger American Small Capitalization Portfolio......................          109          145          170            269

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
      VP Income and Growth...............................................          107          139          N/A            N/A
      VP International...................................................          115          163          201            328
      VP Value...........................................................          110          148          176            280

BERGER INSTITUTIONAL PRODUCTS TRUST
      Berger IPT - 100 Fund..............................................          110          148          176            280
      Berger IPT - Growth and Income Fund................................          110          148          176            280
      Berger IPT - Small Company Growth Fund.............................          112          153          183            295
      Berger/BIAM IPT - International Fund...............................          112          154          186            300

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC........................          108          143          167            262

DREYFUS STOCK INDEX FUND.................................................          103          126          139            206

DREYFUS VARIABLE INVESTMENT FUND, INC.
      Disciplined Stock Portfolio........................................          110          149          N/A            N/A
      International Value Portfolio......................................          114          161          N/A            N/A

FEDERATED INSURANCE SERIES
      Federated High Income Bond Fund II.................................          108          142          166            260
      Federated International Equity Fund II.............................          112          155          187            303
      Federated Utility Fund II..........................................          109          144          168            265

INVESCO VARIABLE INVESTMENT FUNDS, INC.
      INVESCO VIF - High Yield Portfolio.................................          109          144          N/A            N/A
      INVESCO VIF - Industrial Income Portfolio..........................          110          147          N/A            N/A

JANUS ASPEN SERIES
      Aggressive Growth Portfolio........................................          108          141          164            256
      Growth Portfolio...................................................          107          139          161            250
      Worldwide Growth Portfolio.........................................          107          140          163            254

LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity Portfolio.................................          115          163          N/A            N/A
      Lazard Retirement Small Cap Portfolio..............................          115          163          N/A            N/A

LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio........................................          107          138          N/A            N/A

MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio........................................          116          165          N/A            N/A

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
      Limited Maturity Bond Portfolio....................................          108          141          N/A            N/A
      Partners Portfolio.................................................          109          144          N/A            N/A

STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II................................................          112          153          183            295

STRONG VARIABLE INSURANCE FUNDS, INC.
      Growth Fund II.....................................................          112          154          186            300

VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund................................................          111          152          182            292
      Worldwide Emerging Markets Fund....................................          108          142          166            260
      Worldwide Hard Assets Fund.........................................          112          153          184            297
      Worldwide Real Estate Fund.........................................          110          148          N/A            N/A

                                                                                                                                  7
</TABLE>
<PAGE>
================================================================================

VARIABLE DEFERRED ANNUITY CONTRACT

   Example 2 - Assuming  annuitization of the Contract at the end of the periods
shown (1): You would pay the following expenses on a $1,000 investment, assuming
a 5 percent annual return on assets:
<TABLE>
<CAPTION>

                                                                                 1 YEAR      3 YEARS      5 YEARS        10 YEARS
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                                                               <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Asset Allocation Portfolio.........................................         $108         $141         $119           $255
      Common Stock Portfolio.............................................          108          142          121            260
      Corporate Bond Portfolio...........................................          107          139          116            250
      Government Securities Portfolio....................................          108          139          116            250
      Money Market Portfolio.............................................          105          132          104            224

THE ALGER AMERICAN FUND
      Alger American Growth Portfolio....................................          108          143          121            259
      Alger American Leveraged AllCap Portfolio..........................          110          148          131            280
      Alger American MidCap Growth Portfolio.............................          108          143          123            264
      Alger American Small Capitalization Portfolio......................          109          145          126            269

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
      VP Income and Growth...............................................          107          139          N/A            N/A
      VP International...................................................          115          163          156            328
      VPValue............................................................          110          148          131            280

BERGER INSTITUTIONAL PRODUCTS TRUST
      Berger IPT - 100 Fund..............................................          110          148          131            280
      Berger IPT - Growth and Income Fund................................          110          148          131            280
      Berger IPT - Small Company Growth Fund.............................          112          153          139            295
      Berger/BIAM IPT - International Fund...............................          112          154          141            300

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC........................          108          143          122            262

DREYFUS STOCK INDEX FUND.................................................          103          126           95            206

DREYFUS VARIABLE INVESTMENT FUND, INC.
      Disciplined Stock Portfolio........................................          110          148          N/A            N/A
      International Value Portfolio......................................          114          161          N/A            N/A

FEDERATED INSURANCE SERIES
      Federated High Income Bond Fund II.................................          108          142          121            260
      Federated International Equity Fund II.............................          112          155          143            303
      Federated Utility Fund II..........................................          100          144          124            263

INVESCO VARIABLE INVESTMENT FUNDS, INC.
      INVESCO VIF - High Yield Portfolio.................................          109          144          N/A            N/A
      INVESCO VIF - Industrial Income Portfolio..........................          110          147          N/A            N/A

JANUS ASPEN SERIES
      Aggressive Growth Portfolio........................................          108          141          119            256
      Growth Portfolio...................................................          107          139          116            250
      Worldwide Growth Portfolio.........................................          107          140          118            254

LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity Portfolio.................................          115          163          N/A            N/A
      Lazard Retirement Small Cap Portfolio..............................          115          163          N/A            N/A

LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio........................................          107          138          N/A            N/A

MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio........................................          116          165          N/A            N/A

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
      Limited Maturity Bond Portfolio....................................          108          141          120            257
      Partners Portfolio.................................................          109          144          124            266

STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II................................................          112          153          139            295

STRONG VARIABLE INSURANCE FUNDS, INC.
      Growth Fund II.....................................................          112          154          141            300

VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund................................................          111          152          137            292
      Worldwide Emerging Markets Fund....................................          108          142          121            260
      Worldwide Hard Assets Fund.........................................          112          153          140            297
      Worldwide Real Estate Fund.........................................          110          148          N/A            N/A
</TABLE>


8
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

================================================================================
VARIABLE DEFERRED ANNUITY CONTRACT - CONTINUED

   Example 3 - Assuming no  surrender  of the Contract at the end of the periods
shown (1): You would pay the following expenses on a $1,000 investment, assuming
a 5 percent annual return on assets:
<TABLE>
<CAPTION>

                                                                                 1 YEAR      3 YEARS      5 YEARS        10 YEARS
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Asset Allocation Portfolio.........................................         $ 23         $ 69         $119           $255
      Common Stock Portfolio.............................................           23           71          121            260
      Corporate Bond Portfolio...........................................           22           68          116            250
      Government Securities Portfolio....................................           22           68          116            250
      Money Market Portfolio.............................................           20           60          104            224
THE ALGER AMERICAN FUND
      Alger American Growth Portfolio....................................           23           71          121            259
      Alger American Leveraged AllCap Portfolio..........................           25           77          131            280
      Alger American MidCap Growth Portfolio.............................           23           72          123            264
      Alger American Small Capitalization Portfolio......................           24           74          126            269
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
      VP Income and Growth...............................................           22           68          N/A            N/A
      VP International...................................................           30           92          156            328
      VP Value...........................................................           25           77          131            280
BERGER INSTITUTIONAL PRODUCTS TRUST
      Berger IPT - 100 Fund..............................................           25           77          131            280
      Berger IPT - Growth and Income Fund................................           25           77          131            280
      Berger IPT - Small Company Growth Fund.............................           27           81          139            295
      Berger/BIAM IPT - International Fund...............................           27           83          141            300
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC........................           23           71          122            262
DREYFUS STOCK INDEX FUND.................................................           18           55           95            206
DREYFUS VARIABLE INVESTMENT FUND, INC.
      Disciplined Stock Portfolio........................................           25           77          N/A            N/A
      International Value Portfolio......................................           29           89          N/A            N/A
FEDERATED INSURANCE SERIES
      Federated High Income Bond Fund II.................................           23           71          121            260
      Federated International Equity Fund II.............................           27           84          143            303
      Federated Utility Fund II..........................................           24           72          124            265
INVESCO VARIABLE INVESTMENT FUNDS, INC.
      INVESCO VIF - High Yield Portfolio.................................           24           73          N/A            N/A
      INVESCO VIF - Industrial Income Portfolio..........................           25           75          N/A            N/A
JANUS ASPEN SERIES
      Aggressive Growth Portfolio........................................           23           70          119            256
      Growth Portfolio...................................................           22           68          116            250
      Worldwide Growth Portfolio.........................................           22           69          118            254
LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity Portfolio.................................           30           92          N/A            N/A
      Lazard Retirement Small Cap Portfolio..............................           30           92          N/A            N/A
LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio........................................           22           67          N/A            N/A
MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio........................................           31           93          N/A            N/A
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
      Limited Maturity Bond Portfolio....................................           23           70          120            257
      Partners Portfolio.................................................           24           73          124            266
STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II................................................           27           81          139            295
STRONG VARIABLE INSURANCE FUNDS, INC.
      Growth Fund II.....................................................           27           83          141            300
VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund................................................           26           80          137            292
      Worldwide Emerging Markets Fund....................................           23           71          121            260
      Worldwide Hard Assets Fund.........................................           27           82          140            297
      Worldwide Real Estate Fund.........................................           25           77          N/A            N/A
</TABLE>

   Please remember that the examples  should not be considered a  representation
of past or future  expenses and that actual expenses may be greater or less than
those shown.  Similarly,  the 5 percent annual rate of return is not an estimate
or a guarantee of future investment performance.

   Expense  examples  are shown  only for one and  three  year  periods  for the
Portfolios which were first offered under the Contract on May 1, 1998.

   This Contract is designed for retirement  planning.  Surrenders  prior to the
Annuity Date are not consistent with the long-term  purposes of the Contract and
the applicable tax laws.

   The above table  reflects  estimates of expenses of the Variable  Account and
the  Funds.  The  standard  table and  examples  assume the  highest  deductions
possible under a Contract, whether or not such deductions actually would be made
under such a Contract. Annual maintenance charges have been approximated as a 16
basis point annual asset charge.

                                                                               9
<PAGE>
================================================================================
CONDENSED FINANCIAL INFORMATION

   The table below provides per unit information  about the financial history of
the Sub-accounts for the periods indicated.  No per-unit information is provided
with  respect  to  certain  Sub-accounts  because  such  Sub-accounts  were  not
available under the Contracts as of December 31, 1997.

<TABLE>
<CAPTION>

                                                                                  1997         1996          1995         1994
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>          <C>          <C>           <C>   
CONSECO SERIES TRUST
ASSET ALLOCATION (A)
Accumulation unit value at beginning of period...........................         $1.698       $1.342       $1.035        $1.000
Accumulation unit value at end of period.................................         $1.973       $1.698       $1.342        $1.035
Percentage change in accumulation unit value.............................         16.21%       26.50%       29.67%         3.52%
Number of accumulation units outstanding at end of period................      5,740,115    2,475,992      461,876        21,037
COMMON STOCK (A)
Accumulation unit value at beginning of period...........................         $2.071       $1.449       $1.078        $1.000
Accumulation unit value at end of period.................................         $2.424       $2.071       $1.449        $1.078
Percentage change in accumulation unit value.............................         17.04%       42.96%       34.42%         7.79%
Number of accumulation units outstanding at end of period................      7,962,515    3,374,110    1,009,305        41,601
CORPORATE BOND (A)
Accumulation unit value at beginning of period...........................         $1.207       $1.166       $1.000        $1.000
Accumulation unit value at end of period.................................         $1.308       $1.207       $1.166        $1.000
Percentage change in accumulation unit value.............................          8.39%        3.50%       16.61%       (0.03)%
Number of accumulation units outstanding at end of period................      4,066,812    1,540,494      350,623        12,553
GOVERNMENT SECURITIES (A)
Accumulation unit value at beginning of period...........................         $1.169       $1.154       $0.997        $1.000
Accumulation unit value at end of period.................................         $1.248       $1.169       $1.154        $0.997
Percentage change in accumulation unit value.............................          6.76%        1.31%       15.72%       (0.26)%
Number of accumulation units outstanding at end of period................        354,897      135,680       30,614             0
MONEY MARKET (A)
Accumulation unit value at beginning of period...........................         $1.095       $1.056       $1.014        $1.000
Accumulation unit value at end of period.................................         $1.136       $1.095       $1.056        $1.014
Percentage change in accumulation unit value.............................          3.80%        3.67%       $4.14%         1.38%
Number of accumulation units outstanding at end of period................      3,116,005    1,144,951      641,747             0

THE ALGER AMERICAN FUND
ALGER AMERICAN GROWTH (C)
Accumulation unit value at beginning of period...........................         $1.044       $1.000          N/A           N/A
Accumulation unit value at end of period.................................         $1.294       $1.044          N/A           N/A
Percentage change in accumulation unit value.............................         24.00%        4.35%          N/A           N/A
Number of accumulation units outstanding at end of period................        742,233       73,227          N/A           N/A
ALGER AMERICAN LEVERAGED ALLCAP (B)
Accumulation unit value at beginning of period...........................         $1.555       $1.408       $1.000           N/A
Accumulation unit value at end of period.................................         $1.836       $1.555       $1.408           N/A
Percentage change in accumulation unit value.............................         18.02%       10.47%       40.79%           N/A
Number of accumulation units outstanding at end of period................      1,279,296      832,794      207,147           N/A
ALGER AMERICAN MIDCAP GROWTH (C)
Accumulation unit value at beginning of period...........................         $0.987       $1.000          N/A           N/A
Accumulation unit value at end of period.................................         $1.119       $0.987          N/A           N/A
Percentage change in accumulation unit value.............................         13.41%      (1.33)%          N/A           N/A
Number of accumulation units outstanding at end of period................        679,330       42,736          N/A           N/A
ALGER AMERICAN SMALL CAPITALIZATION (B)
Accumulation unit value at beginning of period...........................         $1.252       $1.219       $1.000           N/A
Accumulation unit value at end of period.................................         $1.375       $1.252       $1.219           N/A
Percentage change in accumulation unit value.............................          9.84%        2.72%       21.89%           N/A
Number of accumulation units outstanding at end of period................      3,988,448    1,946,993      517,903           N/A

BERGER INSTITUTIONAL PRODUCTS TRUST
BERGER IPT - 100 (C)
Accumulation unit value at beginning of period...........................         $1.029       $1.000          N/A           N/A
Accumulation unit value at end of period.................................         $1.155       $1.029          N/A           N/A
Percentage change in accumulation unit value ............................         12.18%        2.93%          N/A           N/A
Number of accumulation units outstanding at end of period................        627,056       69,521          N/A           N/A
</TABLE>


10
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
<TABLE>
<CAPTION>

CONDENSED FINANCIAL INFORMATION - Continued

                                                                                  1997         1996          1995           1994
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>          <C>           <C>            <C>
BERGER INSTITUTIONAL PRODUCTS TRUST - CONTINUED
BERGER IPT - GROWTH AND INCOME (C)
Accumulation unit value at beginning of period...........................         $1.104       $1.000           N/A          N/A
Accumulation unit value at end of period.................................         $1.360       $1.104           N/A          N/A
Percentage change in accumulation unit value.............................         23.26%       10.36%           N/A          N/A
Number of accumulation units outstanding at end of period................        802,420       59,956           N/A          N/A
BERGER IPT - SMALL COMPANY GROWTH (C)
Accumulation unit value at beginning of period...........................         $0.985       $1.000           N/A          N/A
Accumulation unit value at end of period.................................         $1.178       $0.985           N/A          N/A
Percentage change in accumulation unit value.............................         19.64%      (1.53)%           N/A          N/A
Number of accumulation units outstanding at end of period................        187,471       42,982           N/A          N/A
BERGER/BIAM IPT - INTERNATIONAL (C)
Accumulation unit value at beginning of period...........................         $1.000          N/A           N/A          N/A
Accumulation unit value at end of period.................................         $0.970          N/A           N/A          N/A
Percentage change in accumulation unit value.............................         -3.01%          N/A           N/A          N/A
Number of accumulation units outstanding at end of period...............       2,029,230          N/A           N/A          N/A
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC. (B)
Accumulation unit value at beginning of period...........................         $1.404       $1.175        $1.000          N/A
Accumulation unit value at end of period.................................         $1.778       $1.404        $1.175          N/A
Percentage change in accumulation unit value.............................         26.60%       19.53%        17.49%          N/A
Number of accumulation units outstanding at end of period...............       1,195,614      221,018        21,878          N/A
DREYFUS STOCK INDEX FUND (B)
Accumulation unit value at beginning of period...........................         $1.393       $1.158        $1.000          N/A
Accumulation unit value at end of period.................................         $1.834       $1.393        $1.158          N/A
Percentage change in accumulation unit value.............................         31.67%       20.31%        15.76%          N/A
Number of accumulation units outstanding at end of period................      8,884,649    1,862,980        91,752          N/A

FEDERATED INSURANCE SERIES
FEDERATED HIGH INCOME BOND II (B)
Accumulation unit value at beginning of period...........................         $1.202       $1.067        $1.000          N/A
Accumulation unit value at end of period.................................         $1.349       $1.202        $1.067          N/A
Percentage change in accumulation unit value.............................         12.25%       12.71%         6.66%          N/A
Number of accumulation units outstanding at end of period...............       2,184,739      508,205        26,380          N/A
FEDERATED INTERNATIONAL EQUITY II (B)
Accumulation unit value at beginning of period...........................         $1.095       $1.025        $1.000          N/A
Accumulation unit value at end of period.................................         $1.888       $1.095        $1.025          N/A
Percentage change in accumulation unit value.............................          8.55%        6.80%         2.51%          N/A
Number of accumulation units outstanding at end of period................        329,971       93,215        36,798          N/A
FEDERATED UTILITY II (B)
Accumulation unit value at beginning of period...........................         $1.234       $1.122        $1.000          N/A
Accumulation unit value at end of period.................................         $1.541       $1.234        $1.122          N/A
Percentage change in accumulation unit value.............................         24.88%       10.00%        12.21%          N/A
Number of accumulation units outstanding at end of period................        675,836      294,882        11,711          N/A

JANUS ASPEN SERIES
AGGRESSIVE GROWTH (B)
Accumulation unit value at beginning of period...........................         $1.348       $1.266        $1.000          N/A
Accumulation unit value at end of period.................................         $1.498       $1.348        $1.266          N/A
Percentage change in accumulation unit value.............................         11.10%        6.44%        26.64%          N/A
Number of accumulation units outstanding at end of period...............       1,867,131    1,041,050       122,278          N/A
GROWTH (B)
Accumulation unit value at beginning of period...........................         $1.364       $1.167        $1.000          N/A
Accumulation unit value at end of period.................................         $1.650       $1.364        $1.167          N/A
Percentage change in accumulation unit value.............................         21.00%       16.79%        16.75%          N/A
Number of accumulation units outstanding at end of period...............       5,160,718    1,466,042       138,532          N/A
WORLDWIDE GROWTH (B)
Accumulation unit value at beginning of period...........................         $1.541       $1.211        $1.000          N/A
Accumulation unit value at end of period.................................         $1.856       $1.541        $1.211          N/A
Percentage change in accumulation unit value.............................         20.46%       27.23%        21.12%          N/A
Number of accumulation units outstanding at end of period...............       8,234,605    2,173,781       155,653          N/A

                                                                                                                                 11
</TABLE>
<PAGE>
<TABLE>
<CAPTION>

====================================================================================================================================
CONDENSED FINANCIAL INFORMATION - Continued

                                                                                  1997         1996          1995         1994
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                                                               <C>          <C>          <C>            <C> 
THE VAN ECK WORLDWIDE INSURANCE TRUST
WORLDWIDE BOND (B)
Accumulation unit value at beginning of period...........................         $1.029       $1.018       $1.000           N/A
Accumulation unit value at end of period.................................         $1.039       $1.029       $1.018           N/A
Percentage change in accumulation unit value.............................          0.96%        1.09%        1.82%           N/A
Number of accumulation units outstanding at end of period...............       3,332,067    1,790,259      130,071           N/A
WORLDWIDE EMERGING MARKETS (C)
Accumulation unit value at beginning of period...........................         $1.136       $1.000          N/A           N/A
Accumulation unit value at end of period.................................         $0.990       $1.136          N/A           N/A
Percentage change in accumulation unit value.............................        -12.83%       13.59%          N/A           N/A
Number of accumulation units outstanding at end of period................      1,935,325      132,953          N/A           N/A
WORLDWIDE HARD ASSETS (B)
Accumulation unit value at beginning of period...........................         $1.254       $1.077       $1.000           N/A
Accumulation unit value at end of period.................................         $1.216       $1.254       $1.077           N/A
Percentage change in accumulation unit value.............................         -3.05%       16.41%        7.72%           N/A
Number of accumulation units outstanding at end of period................      3,728,758      651,603       68,730           N/A

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
INTERNATIONAL (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.093          N/A          N/A           N/A
Percentage change in accumulation unit value.............................          9.30%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................        163,370          N/A          N/A           N/A
VALUE (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.226          N/A          N/A           N/A
Percentage change in accumulation unit value.............................         22.60%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................        415,891          N/A          N/A           N/A

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
LIMITED MATURITY BOND (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.043          N/A          N/A           N/A
Percentage change in accumulation unit value.............................          4.31%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................         25,089          N/A          N/A           N/A
PARTNERS (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.240          N/A          N/A           N/A
Percentage change in accumulation unit value.............................         23.99%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................      1,000,600          N/A          N/A           N/A

STRONG OPPORTUNITY FUND II, INC.
OPPORTUNITY FUND II (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.230          N/A          N/A           N/A
Percentage change in accumulation unit value.............................         22.99%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................        248,615          N/A          N/A           N/A

STRONG VARIABLE INSURANCE FUNDS, INC.
GROWTH II (D)
Accumulation unit value at beginning of period...........................         $1.000          N/A          N/A           N/A
Accumulation unit value at end of period.................................         $1.270          N/A          N/A           N/A
Percentage change in accumulation unit value.............................         27.01%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period................         79,815          N/A          N/A           N/A

====================================================================================================================================
</TABLE>

(A) Inception  date was July 25, 1994.
(B) Inception date was June 1, 1995.
(C) Inception date was May 1, 1996.
(D) Inception date was May 1, 1997.

12

<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================


GREAT AMERICAN RESERVE,
VARIABLE ACCOUNT AND THE 
INVESTMENT OPTIONS

A. GREAT AMERICAN RESERVE

   Great American Reserve,  originally organized in 1937, is principally engaged
in the life insurance business in 49 states and the District of Columbia.  Great
American  Reserve is a stock  company  organized  under the laws of the state of
Texas and an indirect wholly owned subsidiary of Conseco, Inc. ("Conseco").  The
operations  of Great  American  Reserve  are  handled by  Conseco.  Conseco is a
publicly owned financial services holding company,  the principal  operations of
which are the development,  marketing and administration of specialized  annuity
and life insurance products. Conseco is located at 11815 N. Pennsylvania Street,
Carmel, Indiana 46032.

   All inquiries regarding  Individual Accounts,  the Contracts,  or any related
matter  should  be  directed  to  Great  American   Reserve's  Variable  Annuity
Department  at the  address  and  telephone  number  shown  on  page  1 of  this
Prospectus.  The financial  statements of Great American Reserve included in the
Statement of Additional  Information  should be considered  only as bearing upon
the  ability  of Great  American  Reserve  to meet  the  obligations  under  the
Contracts.  Furthermore,  neither the assets of Conseco nor those of any company
in the Conseco  group of companies  other than Great  American  Reserve  support
these  obligations.  As of December  31, 1997 Great  American  Reserve had total
assets of $2.8  billion  and total  shareholders  equity of $.4  billion.  Great
American  Reserve does not guarantee the investment  performance of the Variable
Account Investment Options.

B. VARIABLE ACCOUNT

   Great American Reserve established the Variable Account on November 12, 1993,
as a separate  account  under Texas law. The assets of the Variable  Account are
not chargeable with liabilities arising out of any other business Great American
Reserve  may  conduct.  In  addition,  any income,  gains or losses  realized or
unrealized on assets of the Variable  Account are credited to or charged against
the Variable  Account  without regard to other income,  gains or losses of Great
American  Reserve.  Nevertheless,  obligations  arising  under the Contracts are
general obligations of Great American Reserve. In addition to the net assets and
other liabilities for variable annuity contracts,  the Variable Account's assets
will include assets derived from charges made by Great American  Reserve.  Great
American  Reserve may  transfer  out to its general  account any of the Variable
Account's  assets  that are in excess  of the  reserves  and  other  liabilities
relating to the  Contracts.  The Variable  Account is regulated by the Insurance
Department  of Texas.  Regulation  by the state,  however,  does not involve any
supervision of the Variable Account,  except to determine  compliance with broad
statutory criteria.

   The Variable  Account is registered with the SEC as a unit  investment  trust
under the  Investment  Company Act of 1940 (the "1940 Act").  A unit  investment
trust is a type of  investment  company  which  invests its assets in  specified
securities,  such as shares of one or more  investment  companies.  Registration
under the 1940 Act does not involve  supervision by the SEC of the management or
investment policies or practices of the Variable Account.

   The Variable Account is segmented into Sub-accounts. Each Sub-account invests
in shares of one of the Funds and such shares are  purchased at net asset value.
The  Sub-accounts and Funds may be added or withdrawn as permitted by applicable
law. The Variable Account consists of 40 Sub-accounts,  each of which invests in
shares of the Conseco  Series Trust Asset  Allocation,  Common Stock,  Corporate
Bond, Government Securities and Money Market Portfolios; the Alger American Fund
Growth, Leveraged AllCap, MidCap Growth and Small Capitalization Portfolios; the
American Century Variable Portfolios,  Inc. International,  Value and Income and
Growth Funds; the Berger  Institutional  Products Trust Berger IPT - 100, Berger
IPT - Growth and Income, Berger IPT - Small Company Growth and Berger/BIAM IPT -
International  Funds;  The Dreyfus Socially  Responsible  Growth Fund, Inc.; the
Dreyfus  Stock  Index  Fund;  the  Dreyfus   Variable   Investment   Fund,  Inc.
International  Value and Disciplined Stock Portfolios;  the Federated  Insurance
Series High Income Bond II,  International  Equity II and Utility II Funds;  the
INVESCO Variable Investment Funds, Inc. INVESCO VIF - High Yield and INVESCO VIF
- - Industrial Income Portfolios; the Janus Aspen Series Aggressive Growth, Growth
and Worldwide  Growth  Portfolios;  the Lazard  Retirement  Series,  Inc. Lazard
Retirement  Equity and Lazard  Retirement Small Cap Portfolios;  the Lord Abbett
Series Fund,  Inc.  Growth and Income  Portfolio,  the Mitchell  Hutchins Series
Trust Growth and Income  Portfolio;  the Neuberger & Berman Advisers  Management
Trust Limited Maturity Bond and Partners Portfolios; the Strong Opportunity Fund
II, Inc.  Opportunity  Fund II; the Strong Variable  Insurance Funds Inc. Growth
Fund II;  and the Van Eck  Worldwide  Insurance  Trust  Worldwide  Hard  Assets,
Worldwide  Bond,  Worldwide  Emerging  Markets and Worldwide  Real Estate Funds.
Great American Reserve reserves the right to add other  Sub-accounts,  eliminate
existing   Sub-accounts,   combine   Sub-accounts  or  transfer  assets  in  one
Sub-account to another  Sub-account  established by Great American Reserve or an
affiliated   company.   Great  American  Reserve  will  not  eliminate  existing
Sub-accounts or combine  Sub-accounts without any required prior approval of the
appropriate state or federal regulatory authorities.

C. INVESTMENT OPTIONS

   The investment objectives of the Funds available through the Variable Account
are briefly  described  below.  More  detailed  information  is contained in the
current prospectuses of the Funds, which are attached to this prospectus.

CONSECO SERIES TRUST

   ASSET ALLOCATION  PORTFOLIO seeks a high total investment return,  consistent
with the  preservation  of capital and prudent  investment  risk.  The Portfolio
seeks to achieve this objective by pursuing an active asset allocation  strategy
whereby  investments  are allocated,  based upon thorough  investment  research,
valuation  and  analysis of market  trends and the  anticipated  relative  total
return available, among various asset classes including debt securities,  equity
securities, and money market instruments.

   COMMON STOCK PORTFOLIO  seeks to provide a high total return  consistent with
preservation  of capital and a prudent  level of risk  primarily by investing in
selected  equity  securities  having the  investment  characteristics  of common
stocks.

                                                                              13
<PAGE>

================================================================================

   CORPORATE  BOND  PORTFOLIO  seeks to  provide as high a level of income as is
consistent  with  preservation  of  capital  by  investing   primarily  in  debt
securities.

   GOVERNMENT  SECURITIES  PORTFOLIO  seeks  safety of  capital,  liquidity  and
current  income  by  investing  primarily  in  securities  issued  by  the  U.S.
government or an agency or  instrumentality  of the U.S.  Government,  including
mortgage-related   securities.

   MONEY MARKET  PORTFOLIO  seeks current  income  consistent  with stability of
capital and liquidity.  AN INVESTMENT IN THIS  PORTFOLIO IS NEITHER  INSURED NOR
GUARANTEED  BY THE  U.S.  GOVERNMENT  AND  THERE  CAN BE NO  ASSURANCE  THAT THE
PORTFOLIO WILL BE ABLE TO MAINTAIN A STABLE NET ASSET VALUE OF $1.00 PER SHARE.

THE ALGER AMERICAN FUND

   ALGER AMERICAN  GROWTH  PORTFOLIO  seeks  long-term  capital  appreciation by
investing in a diversified,  actively  managed  portfolio of equity  securities,
primarily  of  companies  with  total  market  capitalization  of $1  billion or
greater.

   ALGER  AMERICAN   LEVERAGED   ALLCAP   PORTFOLIO  seeks   long-term   capital
appreciation by investing in a diversified, actively managed portfolio of equity
securities.  The Portfolio may engage in leveraging (up to 331/3% of its assets)
and options and futures  transactions,  which are deemed to be  speculative  and
which may cause the portfolio's net asset value to fluctuate.

   ALGER AMERICAN MIDCAP GROWTH PORTFOLIO seeks long-term capital  appreciation.
Except during temporary defensive periods, the Portfolio invests at least 65% of
its total assets in equity securities of companies that, at the time of purchase
of the  securities,  have  total  market  capitalization  within  the  range  of
companies included in the S&P MidCap 400 Index, updated quarterly.

   ALGER  AMERICAN  SMALL  CAPITALIZATION   PORTFOLIO  seeks  long-term  capital
appreciation.  Except during temporary defensive periods,  the Portfolio invests
at least 65% of its total assets in equity  securities of companies that, at the
time of purchase, have total market capitalization within the range of companies
included  in the  Russell  2000  Growth  Index or the S&P Small  Cap 600  Index,
updated quarterly.

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.

   VP INCOME AND GROWTH FUND seeks dividend  growth,  current income and capital
appreciation.  The  fund  will  seek to  achieve  its  investment  objective  by
investing in common stocks.

   VP  INTERNATIONAL  FUND seeks  capital  growth by  investing  primarily in an
internationally  diversified  portfolio of common stocks that are  considered by
management to have prospects for appreciation. The fund will invest primarily in
securities of issuers in developed markets.

   VP  VALUE  FUND  seeks  long-term  capital  growth.  Income  is  a  secondary
objective.  The  fund  will  seek to  achieve  its  objective  by  investing  in
securities that management believes to be undervalued at the time of purchase.

BERGER INSTITUTIONAL PRODUCTS TRUST

   BERGER IPT - 100 FUND  seeks  long-term  capital  appreciation  by  investing
primarily in common stocks of  established  companies  which the fund's  adviser
believes offer favorable growth  prospects.  Current income is not an investment
objective.

   BERGER  IPT  -  GROWTH  AND  INCOME  FUND  seeks  capital   appreciation  and
secondarily a moderate level of current income by investing  primarily in common
stocks and other securities, such as convertible securities or preferred stocks,
which the fund's  adviser  believes  offer  favorable  growth  prospects and are
expected to also provide current income.

   BERGER  IPT -  SMALL  COMPANY  GROWTH  FUND  seeks  capital  appreciation  by
investing primarily in equity securities (including common and preferred stocks,
convertible  debt  securities and other  securities  having equity  features) of
small growth companies with market capitalization of less than $1 billion at the
time of initial purchase.

   BERGER/BIAM IPT - INTERNATIONAL FUND seeks long-term capital  appreciation by
investing  primarily  in common  stocks of well  established  companies  located
outside the United  States.  The fund  intends to diversify  its holdings  among
several countries and to have, under normal market  conditions,  at least 65% of
the fund's total assets  invested in the  securities of companies  located in at
least five countries, not including the United States.

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

   THE DREYFUS SOCIALLY  RESPONSIBLE  GROWTH FUND, INC. seeks to provide capital
growth through equity investment in companies that, in the opinion of the fund's
management,  not only  meet  traditional  investment  standards  but  also  show
evidence  that  they  conduct  business  in a  manner  that  contributes  to the
enhancement  of the quality of life in America.  Current  income is secondary to
the primary goal.

DREYFUS STOCK INDEX FUND

   DREYFUS STOCK INDEX FUND seeks to provide  investment results that correspond
to the price and  yield  performance  of  publicly-traded  common  stocks in the
aggregate,  as represented  by the Standard & Poor's 500 Composite  Price Index.
The Fund is  neither  sponsored  by nor  affiliated  with the  Standard & Poor's
Corporation.

DREYFUS VARIABLE INVESTMENT FUND

   DISCIPLINED  STOCK  PORTFOLIO  seeks to provide  investment  results that are
greater than the total return  performance of  publicly-traded  common stocks in
the aggregate, as represented by the Standard & Poor's 500 Composite Stock Price
Index. The Portfolios will use quantitative  statistical  modeling techniques to
construct a portfolio in an attempt to achieve its investment objective, without
assuming undue risk relative to the broad stock market.

   INTERNATIONAL  VALUE PORTFOLIO  seeks  long-term  capital growth by investing
primarily in a portfolio of publicly-traded equity securities of foreign issuers
which  would  be  characterized  as  "value"  companies  according  to  criteria
established by the adviser to the Portfolio.

FEDERATED INSURANCE SERIES

   FEDERATED  HIGH INCOME BOND FUND II seeks to provide high  current  income by
investing  at  least 65  percent  of its  assets  in lower  rated  fixed  income
corporate debt  obligations.  Capital  growth will be considered,  but only when
consistent  with the  investment  objective  of high current  income.  The fixed
income  securities in which the fund will primarily invest are commonly referred
to as "junk bonds."

   INTERNATIONAL  EQUITY FUND II seeks to obtain a total return on its assets by
investing  at least  65% of its  assets  (and  under  normal  market  conditions
substantially  all of its  assets) in equity  securities  of issuers in at least
three different countries outside of the United States.

   FEDERATED  UTILITY FUND II seeks to provide high current  income and moderate
capital  appreciation  by  investing  at least 65 percent  of its assets  (under
normal conditions) in equity and debt securities of utility companies.

14
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

INVESCO VARIABLE INVESTMENT FUNDS, INC.

   INVESCO VIF - HIGH YIELD  PORTFOLIO  seeks a high level of current  income by
investing  substantially  all of its assets in lower  rated bonds and other debt
securities and in preferred stock.

   INVESCO VIF - INDUSTRIAL  INCOME  PORTFOLIO  seeks the best possible  current
income while following sound investment  practices.  Capital growth potential is
an  additional  consideration  in the  selection  of portfolio  securities.  The
portfolio  normally invests at least 65% of its total assets in  dividend-paying
common stocks.

JANUS ASPEN SERIES

   AGGRESSIVE  GROWTH  PORTFOLIO seeks long-term  growth of capital by investing
primarily  in  common  stocks,   with  an  emphasis  on  securities   issued  by
medium-sized companies.

   GROWTH PORTFOLIO seeks long-term growth of capital by investing  primarily in
common stocks, with an emphasis on companies with larger market capitalizations.

   WORLDWIDE  GROWTH  PORTFOLIO seeks  long-term  growth of capital by investing
primarily in common stocks of foreign and domestic issuers.

LAZARD RETIREMENT SERIES, INC.

   LAZARD  RETIREMENT  EQUITY PORTFOLIO seeks capital  appreciation by investing
primarily   in  equity   securities   of   companies   with   relatively   large
capitalizations  that the  investment  manager  considers  inexpensively  priced
relative to the return on total capital or equity.

   LAZARD RETIREMENT SMALL CAP PORTFOLIO seeks capital appreciation by investing
primarily in equity securities of companies with market capitalizations under $1
billion that the investment manager considers  inexpensively  priced relative to
the return on the total capital or equity.

LORD ABBETT SERIES FUND, INC.

   GROWTH AND INCOME  PORTFOLIO  seeks  long-term  growth of capital  and income
without  excessive  fluctuation  in market value.  The Portfolio  will invest in
securities  which are selling at  reasonable  prices in  relation to value.  The
Portfolio  will  normally   invest  in  common  stocks   (including   securities
convertible into common stocks) of large,  seasoned companies in sound financial
condition,  which  common  stocks  are  expected  to  show  above-average  price
appreciation.

MITCHELL HUTCHINS SERIES TRUST

   GROWTH AND INCOME  PORTFOLIO seeks current income and capital  growth.  Under
normal  circumstances,  the  Portfolio  invests at least 65% of total  assets in
dividend-paying  equity securities (common and preferred stocks) believed by the
adviser to have the potential for rapid earnings growth.

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

   LIMITED  MATURITY BOND PORTFOLIO seeks the highest current income  consistent
with low risk to principal  and  liquidity,  and,  secondarily,  total return by
investing all of its net investable assets in another fund, AMT Limited Maturity
Bond Investments,  which has investment  objectives,  policies,  and limitations
that are identical to those of the Limited Maturity Bond Portfolio.  AMT Limited
Maturity Bond Investments seeks to achieve its investment objective by investing
in short to intermediate-term debt securities, primarily of investment grade.

   PARTNERS  PORTFOLIO  seeks  capital  growth  by  investing  all  of  its  net
investable  assets  in  another  fund,  AMT  Partners  Investments,   which  has
investment  objectives,  policies and limitations that are identical to those of
the Partners Portfolio. AMT Partners Investments seeks to achieve its investment
objective by investing in common stocks and other equity securities of medium to
large capitalization established companies.

STRONG OPPORTUNITY FUND II, INC.

   OPPORTUNITY  FUND II seeks  capital  growth by investing  primarily in equity
securities and currently emphasizes  investments in medium-sized companies which
the fund's  investment  adviser believes are  under-researched  and attractively
valued.  The  fund  will  invest  at  least  80% of its  net  assets  in  equity
securities,  including  common stocks (which must constitute at least 65% of its
total assets), preferred stocks, and securities that are convertible into common
or preferred stocks, such as warrants and convertible bonds.

STRONG VARIABLE INSURANCE FUNDS, INC.

   GROWTH  FUND II  seeks  capital  growth  by  investing  primarily  in  equity
securities that the fund's investment adviser believes have above-average growth
prospects.  Under normal market conditions, the fund will invest at least 65% of
its total  assets in  equity  securities,  including  common  stocks,  preferred
stocks,  and securities  that are convertible  into common or preferred  stocks,
such as warrants and convertible bonds.

VAN ECK WORLDWIDE INSURANCE TRUST

   WORLDWIDE  BOND FUND  seeks high total  return  through a flexible  policy of
investing globally,  primarily in debt securities. The Fund may emphasize either
component of total return (current income and capital appreciation).

   WORLDWIDE  EMERGING  MARKETS FUND seeks  long-term  capital  appreciation  by
investing  primarily in equity  securities in emerging markets around the world.
The fund  emphasizes  countries that,  compared to the world's major  economies,
exhibit  relatively  low  gross  national  product  per  capita  as  well as the
potential for rapid economic growth.

   WORLDWIDE HARD ASSETS FUND seeks long-term capital  appreciation by investing
globally,  primarily  in  equity  securities  of  "hard  asset"  companies,  and
securities  whose value is linked to the price of a "hard  asset"  commodity  or
commodity index.  "Hard Asset" companies  include companies that are directly or
indirectly  engaged to a  significant  extent in the  exploration,  development,
production or distribution of precious metals;  ferrous and non-ferrous  metals;
gas, petroleum,  petrochemicals,  and other hydrocarbons;  forest products; real
estate; and other basic non-agricultural  commodities which, historically,  have
been produced and marketed  profitably during periods of significant  inflation.
INCOME IS A SECONDARY CONSIDERATION.

   WORLDWIDE  REAL  ESTATE  FUND seeks to  maximize  total  return by  investing
primarily  in equity  securities  of domestic  and foreign  companies  which are
principally  engaged in the real estate industry or which own  significant  real
estate assets.

   There is no assurance that the Funds will achieve their stated objectives.

   The Funds' shares are also  available to certain  separate  accounts  funding
variable life insurance policies and variable annuity contracts offered by other
insurance company separate accounts.  This is called "mixed and shared funding."
Although we do not anticipate any inherent  difficulties  arising from mixed and
shared  funding,  it is  theoretically  possible that, due to differences in tax
treatment or other

                                                                              15
<PAGE>

================================================================================
considerations,  the interests of owners of various  contracts  participating in
the Funds might at some time be in conflict.  The Board of Directors or Trustees
of each Fund, each Fund's  investment  adviser,  and Great American  Reserve are
required to monitor  events to identify any material  conflicts  that arise from
the use of the Funds for mixed and shared funding.  For more  information  about
the risks of mixed funding, please refer to the relevant Fund prospectus.

   If the  shares  of any of  the  Funds  should  no  longer  be  available  for
investment  by the  Variable  Account or, if in the  judgment of Great  American
Reserve's   management,   further   investment   of  such  Funds  shall   become
inappropriate in view of the purpose of the Contract, Great American Reserve may
add or substitute shares of another  Sub-account or of another Fund for eligible
Sub-account  shares already  purchased  under the Contract.  No  substitution of
Sub-account  shares may take place without prior  approval of the SEC and notice
to Contract Owners, to the extent required by the 1940 Act.

VOTING RIGHTS

   Contract Owners may instruct Great American  Reserve as to the voting of Fund
shares  attributable  to their  respective  interests  under  the  Contracts  at
meetings of  shareholders  of the Funds.  Contract  Owners entitled to vote will
receive  proxy  material and a form on which voting  instructions  may be given.
Great  American  Reserve  will vote the shares of each  Sub-account  held by the
Variable Account  attributable to the Contracts in accordance with  instructions
received from Contract Owners.  Shares held in each Sub-account for which timely
instructions  have not been received from Contract Owners will be voted by Great
American Reserve for or against any proposition,  or Great American Reserve will
abstain,  in the  same  proportion  as  shares  in that  Sub-account  for  which
instructions  are received.  Great  American  Reserve will vote, or abstain from
voting,  any shares that are not  attributable  to  Contract  Owners in the same
proportion  as all  Contract  Owners in the  Variable  Account  vote or abstain.
However,  if Great American Reserve determines that it is permitted to vote such
shares of the Funds in its own  right,  it may  elect to do so,  subject  to the
then-current interpretation of the 1940 Act and the rules thereunder.

   Under certain  Contracts,  not including  contracts issued in connection with
governmental   employers'   deferred   compensation   plans  described  in  this
Prospectus,  Participants and Annuitants have the right to instruct the Contract
Owner  with  respect  to the number of votes  attributable  to their  Individual
Accounts.  Votes attributable to Participants and Annuitants who do not instruct
the  Contract  Owner  will be cast by the  Contract  Owner for or  against  each
proposal  to  be  voted  upon,  in  the  same  proportion  as  votes  for  which
instructions  have  been  received.  Participants  and  Annuitants  entitled  to
instruct  the casting of votes will receive a notice of each meeting of Contract
Owners, and proxy solicitation materials, and a statement of the number of votes
attributable to their participation under the Contract.

   The number of shares held in a Sub-account deemed  attributable to a Contract
Owner's  interest  under a Contract will be determined on the basis of the value
of the  Accumulation  Units credited to the Contract  Owner's  account as of the
record date. On or after the Maturity  Date, the number of  attributable  shares
will be based on the amount of assets held to meet  annuity  obligations  to the
payee under the Contract as of the record date.  On or after the Maturity  Date,
the number of votes  attributable  to a Contract will  generally  decrease since
funds set aside for Annuitants will decrease as payments are made.

THE CONTRACTS

A. ACCUMULATION PROVISIONS

   PURCHASE  PAYMENTS.  Purchase  Payments are paid to Great American Reserve at
its Administrative Office. For TSAs, the minimum initial and subsequent purchase
payment is $50 per month. For IRAs the minimum initial  investment is $2,000 and
the  minimum  amount  of  each  additional  payment  is $50.  For  non-qualified
Contracts,  the minimum  initial  investment is $5,000 and the minimum amount of
each  additional  lump sum  payment  is  $2,000  (or $200 per  month).  Purchase
Payments may be made at any time. If a Purchase  Payment would exceed  $500,000,
the Purchase  Payment will be acceptable  only with the prior  approval of Great
American  Reserve.  Great  American  Reserve  reserves  the right to refuse  any
Purchase Payment.

   Great  American  Reserve  may,  at its option and with prior  notice,  cancel
certain  Contracts  in which no  Purchase  Payments  have been  made,  or if the
Contract Value is less than $500. Upon cancellation, Great American Reserve will
pay the Contract Owner the Contract  Value  computed as of the Valuation  Period
during which the cancellation  occurs less any outstanding loans, any withdrawal
charge,  and the $30 annual  administrative  fee. Such  cancellation  could have
adverse tax consequences (see "Federal Tax Matters").

   ALLOCATION  OF  PURCHASE  PAYMENTS.  The  Contract  Owner  may  elect to have
Purchase  Payments  accumulated (a) on a fully variable basis invested in one or
more of the  Sub-accounts  of the Variable  Account;  (b) on a fully fixed basis
which reflects a compound interest rate guaranteed by Great American Reserve; or
(c) in a combination of any of the Investment Options.

   An election to change the allocation of future Purchase  Payments may be made
by the Contract Owner 30 days (a) subsequent to the date of establishment of the
Individual Account or (b) subsequent to a prior change in allocation.

   ACCUMULATION  UNITS.  Each  Purchase  Payment  is  credited  to  the  Owner's
Individual  Account  in the  form of  Accumulation  Units,  at the  close of the
Valuation Period in which the Purchase Payment is received at the Administrative
Office of Great American Reserve.  The number of Accumulation  Units credited is
determined  by  dividing  the  Purchase  Payment  amount  by  the  value  of  an
Accumulation Unit at the close of that Valuation Period.  Accumulation Units are
valued  separately  for each  Investment  Option,  so a  Contract  Owner who has
elected to have amounts in an Individual  Account  accumulated  in more than one
Investment Option will have several types of Accumulation  Units credited to the
Individual Account.

   VALUE OF AN INDIVIDUAL ACCOUNT.  The number of Accumulation Units credited to
an Individual  Account will not be changed by any subsequent change in the value
of an Accumulation  Unit, but the dollar value of an Accumulation  Unit may vary
from Valuation Period to Valuation  Period to reflect the investment  experience
of the appropriate  Investment Option. The value of an Individual Account at any
time prior to the Maturity Date can be determined by (a)  multiplying  the total
number  of  Accumulation  Units  credited  to the  Individual  Account  for each
Investment Option,  respectively,  by the appropriate current  Accumulation Unit
value; and (b) totaling the resulting values

16
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

for each portion of the Individual Account. There is no assurance that the value
of the Individual  Account will equal or exceed the Purchase  Payments made. The
Contract  Owner  will  be  advised  at  least  annually  as  to  the  number  of
Accumulation  Units which are credited to the  Individual  Account,  the current
Accumulation Unit values, and the values of the Individual Account.

   NET INVESTMENT FACTOR FOR EACH VALUATION  PERIOD.  The Variable Account value
will  fluctuate in accordance  with the  investment  results and expenses of the
underlying  eligible  Funds and the  deduction of certain  charges.  In order to
determine how these  fluctuations  affect Contract  Value, an Accumulation  Unit
value is utilized. Each Sub-account has its own Accumulation Units and value per
unit. The unit value applicable during any Valuation Period is determined at the
end of that period.

   When  eligible  Fund shares were first  purchased  on behalf of the  Variable
Account,  Accumulation  Units  were  valued  at  $1.00  each.  The  value  of an
Accumulation  Unit for each  Sub-account at any Valuation  Period  thereafter is
determined  by  multiplying  the value for the prior period by a net  investment
factor. This factor may be greater or less than 1.0; therefore, the Accumulation
Unit may increase or decrease from Valuation  Period to Valuation  Period. A net
investment  factor for each Sub-account is calculated by dividing (a) by (b) and
then subtracting (c) (i.e., (a/b) - c), where:

   (a) is equal to:

      (i)  the net asset value per share of the eligible Portfolio at the end of
           the Valuation Period; plus
      (ii) the  per  share  amount  of any  distribution  made  by the  eligible
           Portfolio if the "ex-dividend" date occurs during that same Valuation
           Period.

   (b) is the net asset value per share of the eligible  Portfolio at the end of
       the prior Valuation Period.

   (c) is equal to the Valuation Period equivalent of the per year mortality and
       expense  risk charge and  administrative  charges as indicated in the Fee
       Table.

   INFORMATION  ON THE FIXED  ACCOUNT.  Because of  exemptive  and  exclusionary
provisions,  interests in the Fixed Account of the general account have not been
registered  under the Securities Act of 1933 (the "1933 Act"),  nor is the Fixed
Account of the general  account  registered as an  investment  company under the
1940 Act. Accordingly, neither the Fixed Account of the general account of Great
American Reserve nor any interest therein is generally subject to the provisions
of the 1933 or 1940 Acts, and we have been advised that the staff of the SEC has
not  reviewed  the  disclosures  in this  Prospectus  that  relate  to the fixed
portion.  Disclosures  regarding  the Fixed  Account  of the  Contracts  and the
general account of Great American  Reserve,  however,  may be subject to certain
generally  applicable  provisions of the federal securities laws relating to the
accuracy and completeness of statements made in prospectuses.

   In  addition  to  the  40  variable  Investment  Options  described  in  this
Prospectus,  the  Contracts  have a Fixed Account  available  for  allocation of
Purchase Payments.  Generally, the information in the Section called "Contracts"
applies  in a  like  manner  to the  Fixed  Account.  However,  there  are  some
differences.

   The Fixed Account  operates like a  traditional  annuity.  Fixed Annuity Cash
Values  increase  based on interest  rates that may change from time to time but
are  guaranteed  by Great  American  Reserve.  Interest  is  credited  daily and
compounded annually. Purchase Payments and transfers to the Fixed Account become
part of the general  account of Great American  Reserve.  In contrast,  Purchase
Payments and transfers for the Variable  Account are applied to segregated asset
accounts;  they are not commingled with Great American  Reserve's main portfolio
of  investments  that support fixed annuity  obligations.  The gains achieved or
losses  suffered by the  segregated  asset  accounts have no effect on the Fixed
Account.

   The Contracts  allow you to transfer  Contract  Values  between the Fixed and
Variable Account, but such transfers are restricted as follows:

1. You may  transfer  Contract  Values  from the  Variable  Account to the Fixed
   Account once in any 30-day period.

2. You may  transfer  Contract  Values  from the Fixed  Account to the  Variable
   Account once in any six-month  period subject to a limit of 20 percent of the
   Fixed Account value.

3. No transfers may be made from the Fixed Account once annuity  payments begin.

<PAGE>

   The administrative  charge and the mortality and expense risk charge based on
the value of each  Sub-account do not apply to values  allocated  to  the  Fixed
Account.

   If you buy  the  annuity  as a TSA or  certain  other  qualified  plans,  the
Contract  may  contain a provision  that  allows a loan to be taken  against the
Contract Values allocated to the Fixed Account. Loan provisions are described in
detail in the Contract.

   TRANSFER AMONG INVESTMENT OPTIONS.  Before the Maturity Date, Contract Owners
may transfer Variable Account value from one Sub-account to another  Sub-account
and/or to the Fixed Account. The Contract allows Great American Reserve to limit
the number of transfers  that can be made in a specified  time period.  Contract
Owners should be aware that transfer  limitations  may prevent a Contract  Owner
from making a transfer on the date he or she  desires,  with the result that the
Contract  Owner's future Contract Value may be lower than it would have been had
the  transfer  been made on the  desired  date.  Great  American  Reserve is not
charging a transfer  fee,  but limits  transfers to one every 30 days and limits
transfer  from the Fixed Account to a maximum of 20 percent of the Fixed Account
value per any six-month  period.  All transfers  requested for a Contract on the
same day will be treated as a single transfer in that period.

   Great American Reserve's interest in applying these limitations is to protect
the  interests  of both  Contract  Owners who are not  engaging  in  significant
transfer  activity and Contract Owners who are engaging in such activity.  Great
American  Reserve has determined that the actions of Contract Owners engaging in
significant  transfer activity among Sub-accounts may cause an adverse effect on
the performance of the underlying  Portfolio for the Sub-account  involved.  The
movement of  Sub-account  values from one  Sub-account to another may prevent an
underlying Portfolio from taking advantage of investment  opportunities  because
it must maintain a liquid position in order to handle withdrawals. Such movement
may also cause a substantial  increase in fund  transaction  costs which must be
indirectly borne by the Contract Owner.

   Transfers  must be made by written  authorization  from the Contract Owner or
from the person  acting for the Contract  Owner as an  attorney-in-fact  under a
power-of-attorney  if  permitted  by state law. By  authorizing  Great  American
Reserve to accept telephone  transfer  instructions,  a Contract Owner agrees to
accept and be

                                                                              17
<PAGE>

================================================================================

bound by the  conditions and  procedures  established by Great American  Reserve
from time to time. We have instituted  reasonable procedures to confirm that any
instructions  communicated by telephone are genuine. All telephone calls will be
recorded,  and the caller will be asked to produce your  personalized data prior
to our  initiating  any transfer  requests by telephone.  Additionally,  as with
other transactions, you will receive a written confirmation of your transfer. If
reasonable  procedures are employed,  neither Great American Reserve nor Conseco
Equity  Sales,  Inc.  ("Conseco  Equity  Sales")  will be liable  for  following
telephone  instructions  which it  reasonably  believes to be  genuine.  Written
transfer  requests may be made by a person  acting for the Contract  Owner as an
attorney-in-fact under a power-of-attorney.

   Transfer  requests  received by Great  American  Reserve  before the close of
trading on the New York Stock Exchange  (currently 4:00 p.m.  Eastern time) will
be initiated at the close of business that day. Any request  received later will
be initiated at the close of the next business day.

   DOLLAR COST  AVERAGING.  Great  American  Reserve  administers  a Dollar Cost
Averaging  ("DCA")  program which enables a Contract Owner to transfer the value
from the Fixed Account or Money Market  Sub-account to another Investment Option
on a predetermined and systematic  basis. The DCA program is generally  suitable
for Contract Owners making a substantial  deposit to the Contract and who desire
to control the risk of investing at the top of a market  cycle.  The DCA program
allows such investments to be made in equal  installments over time in an effort
to reduce such risk.

   REBALANCING.  Rebalancing  is a  program,  which  if  elected,  provides  for
periodic pre-authorized automatic transfers prior to the Maturity Date among the
Sub-accounts  pursuant to written  instructions  from the Contract  Owner.  Such
transfers  are made to maintain a  particular  percentage  allocation  among the
Portfolios as selected by the Contract Owner.  Amounts in the Fixed Account will
not be transferred  pursuant to the Rebalancing Program. The Contract Value must
be at least $5,000 to have transfers made pursuant to the Program.  Any transfer
made  pursuant to the Program must be in whole  percentages  in one (1%) percent
allocation increments.  The maximum number of Sub-accounts which can be used for
rebalancing is fifteen (15). A Contract Owner may select quarterly,  semi-annual
or annual Rebalancing,  on the date requested by the Contract Owner. There is no
fee for  participating  in the  Program.  The  Company  reserves  the  right  to
terminate, modify or suspend the Rebalancing Program at any time.

   SWEEPS.  Sweeps are the transfer of the earnings  from the Fixed Account into
another Investment Option on a periodic and systematic basis.

   WITHDRAWALS.  Prior to the earlier of the  Maturity  Date or the death of the
Annuitant,  the  Contract  Owner may  withdraw  all or a portion of the Contract
Value upon written  request  complete  with all necessary  information  to Great
American  Reserve's  Administrative  Office.  For certain  qualified  contracts,
exercise of the  withdrawal  right may be restricted and may require the consent
of  the  participant's  spouse  as  required  under  the  Code  and  regulations
thereunder.  In the case of a total withdrawal,  Great American Reserve will pay
the  Contract   Value  as  of  the  date  of  receipt  of  the  request  at  its
Administrative  Office,  less the annual $30 administration fee, any outstanding
loans (plus the pro-rata interest accrued) and any applicable withdrawal charge,
and the Contract will be canceled.  In the case of a partial  withdrawal,  Great
American  Reserve  will pay the  amount  requested  and  cancel  that  number of
Accumulation  Units credited to each Investment Option of the Individual Account
necessary  to equal the  amount  withdrawn  from each  Investment  Option of the
Individual  Account plus any  applicable  withdrawal  charge  deducted from such
Investment  Option of the Individual  Account.  For withdrawals that can be made
free of withdrawal charges, see "Contract Charges".

   When making a partial  withdrawal,  the  Contract  Owner  should  specify the
Investment Options from which the withdrawal is to be made. The amount requested
from an  Investment  Option may not exceed the value of that  Investment  Option
less any applicable  withdrawal  charge.  If the Contract Owner does not specify
the Investment Options from which a partial withdrawal is to be taken, a partial
withdrawal  will be taken from the Fixed Account  until  exhausted and then from
the Variable Account Investment  Options. If the partial withdrawal is less than
the total value in the Variable Account Investment Options,  the withdrawal will
be taken pro rata from the Variable Account Investment Options: taking from each
such  Variable  Account  Investment  Option  an  amount  which  bears  the  same
relationship to the total amount withdrawn as the value of such Variable Account
Investment  Option bears to the total value of the Contract Owner's  investments
in the Variable Account Investment Options.

   The amount withdrawn must be at least $250 or, if less, the entire balance in
the Investment  Option. If a partial  withdrawal plus any applicable  withdrawal
charge would reduce the Contract Value to less than $500, Great American Reserve
reserves the right to treat the partial  withdrawal as a total withdrawal of the
Contract Value.

   The amount of any withdrawal  from the Variable  Account  Investment  Options
will be paid  promptly,  and in any event  within  seven  days of receipt of the
request,  except that Great  American  Reserve  reserves  the right to defer the
right of withdrawal or postpone  payments for any periods when: (1) the New York
Stock  Exchange is closed (other than customary  weekend and holiday  closings);
(2) trading on the New York Stock  Exchange  is  restricted;  (3) any  emergency
exists as a result of which disposal of securities held in the Variable  Account
is not reasonably practicable or it is not reasonably practical to determine the
value of the Variable Account's net assets; or (4) the SEC, by order, so permits
for the  protection  of security  holders,  provided that  applicable  rules and
regulations  of the SEC shall govern as to whether the  conditions  described in
(2) and (3) exist.

   Withdrawals  from the Contract may be subject to income taxes,  a penalty tax
and withdrawals  are permitted from Contracts  issued in connection with certain
qualified plans only under limited circumstances (see "Federal Tax Status").

   SYSTEMATIC  WITHDRAWAL PLAN. Great American Reserve  administers a Systematic
Withdrawal Plan (SWP) which enables a Contract Owner to pre-authorize a periodic
exercise of the contractual  withdrawal rights described above.  Contract Owners
entering into an SWP agreement  instruct  Great  American  Reserve to withdraw a
level dollar amount from specified  Investment  Options on a periodic basis. The
total of SWP  withdrawals  in a  Contract  Year is  limited  to free  withdrawal
amounts to ensure that no withdrawal charge will ever apply to an SWP withdrawal
(see "Withdrawal  Charge").  If an additional withdrawal is made from a Contract
participating in SWP, the


18
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================


   SWP will  terminate  automatically  and may be reinstated  only on or after a
written  request to Great  American  Reserve.  SWP is not available to Contracts
participating  in the  dollar  cost  averaging  program  or for  which  Purchase
Payments are automatically deducted from a bank account on a periodic basis. SWP
is only available for withdrawals  free of withdrawal  charges.  SWP withdrawals
may,  however,  be  subject  to the 10  percent  federal  tax  penalty  on early
withdrawals  and to income tax (see  "Federal  Tax  Matters").  Contract  Owners
interested in SWP may elect to participate in this program by written request to
Great American Reserve's Administrative Office.

   LOANS.  Your Contract may contain a loan provision  issued in connection with
certain  qualified  plans.  Owners of such  Contracts may obtain loans using the
Contract as the only  security for the loan.  Loans are subject to provisions of
the  Code  and to  applicable  retirement  program  rules  (collectively,  "Loan
Rules").  Tax advisers and retirement plan fiduciaries should be consulted prior
to exercising  loan  privileges.  Loan provisions are described in detail in the
Contract.

   The amount of any loan will be deducted  from the minimum  death benefit (see
"Death Benefit Before the Maturity Date"). In addition,  a loan,  whether or not
repaid,  will  have  a  permanent  effect  on the  Contract  Value  because  the
investment  results of the Investment  Options will apply only to the unborrowed
portion of the Contract Value.  The longer the loan is outstanding,  the greater
the effect is likely to be. The effect could be favorable or unfavorable. If the
investment  results are greater than the rate being  credited on amounts held in
the loan account  while the loan is  outstanding,  the  Contract  Value will not
increase as rapidly as it would have if no loan were outstanding.  If investment
results  are below that rate,  the  Contract  Value will be higher than it would
have been if no loan had been outstanding.

CONTRACT CHARGES

   WITHDRAWAL  CHARGE.  There is no deduction  for sales  expenses from Purchase
Payments  when made.  However,  Great  American  Reserve may assess a withdrawal
charge  against the Purchase  Payments  when they are withdrawn to determine the
amount to be paid.

   If a  withdrawal  is made from the  Contract  before  the  Maturity  Date,  a
withdrawal  charge (a  deferred  sales load) may be  assessed  against  Purchase
Payments that have been in the Contract less than six complete  contract  years.
There is never a charge with respect to free withdrawal  amounts described below
or  Purchase  Payments  that have been in the  Contract  more than six  complete
contract  years.  The length of time from  receipt of a Purchase  Payment to the
time of withdrawal determines the withdrawal charge. For this purpose,  Purchase
Payments  will be deemed to be withdrawn in the order in which they are received
and will be first from Purchase  Payments and then from other  Contract  Values.
The charge is a percentage of the  withdrawal  amount (not to exceed 8.5 percent
of the aggregate amount of the Purchase Payments made) and equals:

CHARGE PERCENTAGE                                  YEARS PER PAYMENT
- --------------------------------------------------------------------------------
9%................................................        1
9%................................................        2
8%................................................        3
7%................................................        4
5%................................................        5
3%................................................        6
0%................................................ 7 and thereafter

   In addition,  the following  circumstances further limit or reduce withdrawal
charges:  for issue ages up to 52, there is no withdrawal  charge made after the
15th  Contract  Year and later;  for issue ages 53 to 56, there is no withdrawal
charge made after you attain age 67 and later;  for issue ages 57 and later, any
otherwise  applicable  withdrawal  charge will be multiplied by a factor ranging
from .9 to 0 for Contract Years one through 10 and later, respectively.

   A Contract Owner may make a free  withdrawal  from the Investment  Options of
the  Individual  Account  in an amount up to the  greater  of: 10 percent of the
Contract  Value  (as  determined  on  the  date  of  receipt  of  the  requested
withdrawal),  or the Contract Value divided by the  Annuitant's  life expectancy
based on the Code, or the amount of any Purchase  Payments that have been in the
Contract more than six complete  Contract  Years without the  application of the
withdrawal  charge  described  above.  Additional  withdrawals in excess of such
amount in any  Contract  Year  during the period  when  withdrawal  charges  are
applicable  will be subject to the appropriate  charge as set forth above.  From
time to time, Great American Reserve may permit Contract Owners to pre-authorize
partial  withdrawals  subject to certain limitations then in effect. On or after
the  Maturity  Date,  withdrawal  charges may be made under the Fourth and Fifth
Annuity  Options  (see  "Annuity  Options").  No  withdrawal  charges  otherwise
applicable will be assessed in the event of death of the Annuitant, death of the
Contract  Owner or if payments  are made under an annuity  option  provided  for
under the Contract that begins at least four years after the  effective  date of
the  Contract  and is paid under any life  annuity  option,  or any option  with
payments for a minimum period of five years.

   In the case of a withdrawal  of the entire  amount of an  Individual  Account
with a  certain  dollar  amount,  the  withdrawal  charge is  deducted  from the
Purchase Payment amount withdrawn and the balance is paid to you.  Example:  You
request a total withdrawal of $2,000 and the applicable  withdrawal  charge is 5
percent.  Your Individual Account will be reduced by $2,000 and you will receive
$1,880  (i.e.,  the $2,000  total  withdrawal  reduced  by the 10  percent  free
withdrawal less the 5 percent withdrawal charge and $30 Administrative  Fee). In
the case of a partial  withdrawal of an Individual  Account in which you request
to receive a specified  amount,  the withdrawal charge will be calculated on the
total amount that must be  withdrawn  from your  Individual  Account in order to
provide you with the amount  requested.  Example:  You request to receive $1,000
with a free withdrawal amount of $200 and the applicable  withdrawal charge is 5
percent. Your Individual Account will be reduced by $1,042.11.  In order to make
a withdrawal  of $1,000,  the amount  withdrawn  must be greater than the amount
requested  by the  amount of the  withdrawal  charge.  The amount  withdrawn  is
calculated by dividing (a) the amount requested ($1,000 less the free withdrawal
amount of $200) by (b) 1.00,  minus the  applicable  deduction rate of 5 percent
(or .95),  which  produces  $1,042.11  ($842.11  plus the $200  free  withdrawal
amount). The value of the Individual Account will be reduced by this amount.

   ADMINISTRATIVE  CHARGES. Prior to the Maturity Date, an annual administrative
fee of $30 is deducted on each Contract  anniversary from the Individual Account
value.  Great American Reserve will waive the annual  administrative  fee if the
owner's Individual Account value is $25,000 or greater.  This administrative fee
has been  set at a level  that  will  recover  no more  than  the  actual  costs
associated with  administering the Contracts.  If an Individual Account is fully
with-

                                                                              19
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================================================================================

drawn prior to the Maturity Date, the annual administrative fee will be deducted
from proceeds paid. The  administrative fee deduction is made first from amounts
accumulated in the Fixed Account;  if no or an insufficient  value exists in the
Fixed Account,  any balance will then be deducted from the  Sub-accounts  of the
Variable Account.

   A daily  charge  in an  amount  equal to 0.15  percent  of the  value of each
Sub-account  of the  Variable  Account on an annual  basis is also  deducted  to
reimburse Great American Reserve for administrative  expenses.  This asset-based
administrative  charge will not be deducted from the Fixed  Account.  The charge
will be  reflected  in the Contract  Value as a  proportionate  reduction in the
value of each Sub-account of the Variable Account.

   Great  American  Reserve does not expect to recover from such fees any amount
in excess of its accumulated administrative expenses. Even though administrative
expenses  may  increase,  Great  American  Reserve  guarantees  that it will not
increase the amount of the administrative fees.

   MORTALITY AND EXPENSE RISK CHARGE.  Great American  Reserve assumes two risks
under the  Contract:  an  annuity  mortality  risk and an  expense  risk.  Great
American  Reserve makes daily deductions from the variable portion of a Contract
at an effective  annual rate equal to 1.25 percent of the value of the assets of
the  Variable  Account  for the  mortality  and expense  risks  assumed by Great
American  Reserve  consisting  of .75  percent  for the  mortality  risk and .50
percent  for the expense  risk.  The annuity  mortality  risk is Great  American
Reserve's promise to continue making annuity payments,  determined in accordance
with  the  annuity  tables  and  other  provisions  contained  in the  Contract,
regardless  of how long  the  Annuitant  lives  and  regardless  of how long all
Annuitants as a group live.  This promise  assures that neither the longevity of
an Annuitant  nor an  improvement  in life  expectancy  generally  will have any
adverse effect on the monthly  annuity  payments,  and that  Annuitants will not
outlive the amounts which have been  accumulated  to provide such  payment.  The
promise is based on Great American Reserve's actuarial determination of expected
mortality rates among Annuitants.  If, in the future, longevity of Annuitants as
a group is longer  than  Great  American  Reserve  anticipated,  Great  American
Reserve must provide amounts from its assets which are not assets of its various
segregated asset accounts to fulfill its contract  obligation.  In that event, a
loss  may  fall on  Great  American  Reserve.  Conversely,  if  longevity  among
Annuitants  is shorter  than  anticipated,  a gain may result to Great  American
Reserve.

   Great American Reserve also assumes the risk that the withdrawal  charges and
the  administrative   fees  may  be  insufficient  to  cover  actual  sales  and
administrative  expenses.  If so,  the  shortfall  will be  made  up from  Great
American  Reserve's  general  assets,  which  may  include  profits  from  other
Sub-account deductions.  Conversely,  if the sales deductions and administrative
fees exceed the actual sales and administrative  expenses,  a gain may result to
Great  American  Reserve.  The mortality and expense risk charge is not assessed
against the Fixed Account.

   REDUCTION OR ELIMINATION OF CONTRACT CHARGES.  In some cases,  Great American
Reserve may expect to incur lower sales and  administrative  expenses or perform
fewer services due to the size of the Contract, the average contribution and the
use of group enrollment procedures.  Then, Great American Reserve may be able to
reduce or eliminate the contract charges for administrative expense and deferred
sales load charges.

   PREMIUM TAXES. Any premium tax due may be deducted from Purchase  Payments or
from other values on the Maturity  Date or at such other time as  determined  by
Great American  Reserve.  The current range of premium taxes in jurisdictions in
which the Contracts are made available is from 0 percent to 3.5 percent.

   OTHER CHARGES.  Currently, no charge is made against the Variable Account for
Great American  Reserve's  federal  income taxes,  or provisions for such taxes,
that may be attributable  to the Variable  Account.  Great American  Reserve may
charge each  Sub-account  of the Variable  Account for its portion of any income
tax charged to the Sub-account or its assets. Under present laws, Great American
Reserve  may incur  state and local  taxes (in  addition  to  premium  taxes) in
several states. At present,  these taxes are not significant.  If they increase,
however,  Great  American  Reserve may decide to make  charges for such taxes or
provisions for such taxes against the Variable Account. Any such charges against
the Variable  Account or its  Sub-accounts  could have an adverse  effect on the
investment experience of such Sub-accounts.

   DEATH BENEFIT BEFORE  MATURITY  DATE. If an Owner,  Co-Owner or the Annuitant
dies prior to the Maturity  Date,  Great  American  Reserve will pay the minimum
death benefit to the beneficiary.  The minimum death benefit will be paid either
as a lump sum or under an annuity  option as  explained  below.  Generally,  the
distribution  of the minimum  death benefit must be made within five years after
the Owner's or Co-Owner's death. If the beneficiary is an individual, in lieu of
distribution within five years of the Owner's death,  distribution may generally
be made as an annuity  which begins  within one year of the Owner's death and is
payable over the life of the  beneficiary  or over a period not in excess of the
life expectancy of the  beneficiary.  If the Owner's spouse is the  beneficiary,
that  spouse  may elect to  continue  the  Contract  as the new Owner in lieu of
receiving the  distribution.  In such a case, the distribution  rules applicable
when a Contract Owner dies will apply when that spouse,  as the Owner,  dies. In
the case of a Contract  involving more than one Contract Owner, the death of any
Contract Owner shall cause this section to apply.

   The minimum death benefit during the first seven contract years will be equal
to the  greater  of:  (a) the  Contract  Value on the date due proof of death is
received at Great American  Reserve's  Administrative  Office, or (b) the sum of
all Purchase Payments made, less any partial withdrawals.  During any subsequent
seven-contract-year  period,  the minimum  death benefit will be the greater of:
(a) the  Contract  Value  on the date due  proof of death is  received  at Great
American Reserve's  Administrative Office; or (b) the Contract Value on the last
day of the previous  seven-contract-year  period plus any Purchase Payments made
and less any  subsequent  partial  withdrawals;  or (c) the sum of all  premiums
paid,  less any  partial  withdrawals.  If the  Annuitant  or Owner  dies  after
attaining  the age of 80, the death  benefit will be the  Contract  Value on the
date due proof of death is received at Great American  Reserve's  Administrative
Office. The minimum death benefit will be reduced by any outstanding loans.

   Death  benefits  generally  will be paid within  seven days of receipt of due
proof of death at Great American  Reserve's  Administrative  Office,  subject to
postponement  under the same  circumstances  that payment or withdrawals  may be
postponed (see "Withdrawals").

   OPTIONS UPON  TERMINATION OF  PARTICIPATION  IN THE PLAN (FOR GROUP CONTRACTS
ONLY). Upon termination of participation in the

20
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

Plan  prior to the  Maturity  Date,  a Contract  Owner  will have the  following
options:

   (a) leave  the  Individual  Account  in force  under  the  Contract,  and the
       Sub-account will continue to participate in the investment results of the
       selected  Investment  Option.  On the Maturity Date, the Participant will
       begin to receive annuity payments. During the interim, any of the options
       described  below may be elected by the Contract  Owner.  This option will
       automatically  apply,  unless written election of another option is filed
       with Great American Reserve.
   (b) apply the  Individual  Account to  provide  annuity  payments  commencing
       immediately.
   (c) convert the Individual Account to an individual variable annuity contract
       of the type then being issued by Great American Reserve.
   (d) terminate the Individual  Account and receive its Contract Value less any
       applicable charges and outstanding loans.

   RESTRICTIONS  UNDER OPTIONAL  RETIREMENT  PROGRAMS.  Participants in Optional
Retirement  Programs can  withdraw  their  interest in a Contract  only upon (1)
termination  of employment  in all public  institutions  of higher  education as
defined  by  applicable  law,  (2)  retirement,  or (3)  death.  Accordingly,  a
Participant  may be required to obtain a  certificate  of  termination  from his
employer before he can withdraw his interest.

   RESTRICTIONS UNDER SECTION 403(b) PLANS.  Withdrawals of amounts attributable
to contributions  made pursuant to a salary  reduction  agreement (as defined in
Section  403(b)(11)  of the Code) are  limited  to  circumstances  only when the
Contract  Owner  attains  age 59 1/2,  separates  from  service,  dies,  becomes
disabled  (within the meaning of Section  72(m)(7) of the Code),  in the case of
hardship or made pursuant to a qualified domestic  relations order.  Withdrawals
for hardship are  restricted  to the portion of the  Contract  Owner's  Contract
Value which represents  contributions made by the Owner and does not include any
investment  results.  The limitations on withdrawals became effective on January
1,  1989,  and apply  only  to:(1)  salary  reduction  contributions  made after
December 31, 1988; (2) income attributable to such contributions; and (3) income
attributable  to amounts  held as of  December  31,  1988.  The  limitations  on
withdrawals  do not affect  rollovers or  transfers  between  certain  Qualified
Plans. Tax penalties may also apply.

B. SETTLEMENT PROVISIONS

   OPTIONAL ANNUITY PERIOD ELECTIONS. The Contract Owner selects a Maturity Date
and  an  Annuity  option  which  may  be on a  fixed  or  variable  basis,  or a
combination  of both.  The Contract Owner may select a Maturity Date at any time
subject to  applicable  state  requirements.  The Maturity  Date and the annuity
options are normally  established by the terms of the Contract.  If the Contract
Owner does not elect  otherwise,  (a) the  manner of payment  will be a lifetime
annuity  with 120  monthly  payments  certain;  and (b) the value of the Owner's
Individual Account will be applied as follows:  (1) any value accumulated in the
Fixed Account will be applied to provide a fixed  annuity;  and (2) any value in
the  Sub-account(s)  of the  Variable  Account will be applied,  separately,  to
provide variable annuity payments.

   By giving written notice to Great American  Reserve at least 30 days prior to
the Maturity Date, the Contract Owner may elect to change (a) the annuity option
to any of the  optional  annuity  forms  described  below or  agreed to by Great
American  Reserve,  and (b)  the  manner  in  which  the  value  of the  Owner's
Individual Account is to be applied to provide annuity payments (for example, an
election that a portion or all of the amounts accumulated on a variable basis be
applied to provide fixed annuity payments or vice versa).  Once annuity payments
commence, no changes may be elected by the Contract Owner (except transfers: see
"Transfers After Maturity Date").

   No election may be made that would result in a first monthly  annuity payment
of less than $50 if payments  are to be on a fully fixed or variable  basis,  or
less than $50 on each  basis if a  combination  of  variable  and fixed  annuity
payments is  elected.  If at any time  payments  are or become less than $50 per
monthly  payment,  Great  American  Reserve  reserves  the right to  change  the
frequency of payment to such  interval as will result in annuity  payments of at
least $50 each,  except that  payments  shall not be made less  frequently  than
annually.

   Prior to the selected Maturity Date, an Individual  Account may be terminated
by the Contract Owner and the value thereof received in a lump sum. Once annuity
payments  have  commenced,  neither the  Annuitant  nor the  Contract  Owner can
terminate the annuity benefit and receive a lump-sum settlement in lieu thereof.

   See "Federal Tax Status" for information on the federal tax status of annuity
payments or other settlements in lieu thereof.

ANNUITY OPTIONS

   FIRST OPTION - LIFE ANNUITY.  An Annuity  payable monthly during the lifetime
of the  Annuitant  and ceasing  with the last  monthly  payment due prior to the
death of the Annuitant. Of the first two options, this option offers the maximum
level  of  monthly  payments  since  there  is no  minimum  number  of  payments
guaranteed (nor a provision for a death benefit  payable to a  beneficiary).  It
would be possible  under this option to receive only one annuity  payment if the
Annuitant died prior to the due date of the second annuity payment.

   SECOND  OPTION  -  LIFE  ANNUITY  WITH  120,  180  OR  240  MONTHLY  PAYMENTS
GUARANTEED. An Annuity payable monthly during the lifetime of the Annuitant with
the guarantee  that if, at the death of the  Annuitant,  payments have been made
for less than 120,  180 or 240 months,  as  elected,  annuity  payments  will be
continued  during the remainder of such period to the beneficiary  designated by
the Contract  Owner.  If no beneficiary is  designated,  Great American  Reserve
will,  in  accordance  with the  Contract  provisions,  pay in a lump sum to the
Annuitant's  estate the present value, as of the date of death, of the number of
guaranteed annuity payments remaining after that date,  computed on the basis of
the assumed net investment rate used in determining  the first monthly  payment.
See  "Determination  of Amount of the First Monthly  Variable  Annuity  Payment"
below.

   Because it  provides a specified  minimum  number of annuity  payments,  this
option results in somewhat lower payments per month than the First Option.

   THIRD OPTION -  INSTALLMENT  REFUND LIFE  ANNUITY.  Payments are made for the
installment  refund  period,  which  is the  time  required  for  the sum of the
payments to equal the amount applied, and thereafter for the life of the payee.

   FOURTH OPTION - PAYMENTS FOR A FIXED PERIOD. Payments are made for the number
of years selected,  which may be from three through 20. If elected on a variable
basis,  payments under this option will vary monthly in accordance  with the net
investment  rate of the  Sub-accounts  of the Variable  Account,  as applicable.
Should the

                                                                              21
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Annuitant  die before the  specified  number of monthly  payments  is made,  the
remaining payments will be computed and paid to the designated  beneficiary in a
lump sum payment.

   FIFTH OPTION - PAYMENTS OF A FIXED  AMOUNT.  Payments of a designated  dollar
amount on a monthly, quarterly,  semi-annual, or annual basis are made until the
Individual  Account  value applied  under this option,  adjusted each  Valuation
Period to reflect investment experience,  is exhausted within a minimum of three
years and a maximum of 20 years.  Should the  Annuitant  die before the value is
exhausted, the remaining value will be commuted and paid to the beneficiary in a
lump sum payment.  In lieu of a lump sum payment,  the  beneficiary may elect an
annuity  option  for  distribution  of any  amount on deposit at the date of the
Annuitant's  death which shall  result in a rate of payment at least as rapid as
the rate of payment during the life of the Annuitant.

   To the extent that the Fourth or Fifth Option is elected on a variable basis,
at any time  during the  payment  period the  Contract  Owner may elect that the
remaining  value be applied to effect a lifetime  annuity under one of the first
two options  described  above,  provided that the  distribution  will be made at
least as rapidly during the life of the Annuitant.  Since the Contract Owner may
elect a  lifetime  annuity  at any time,  the  annuity  rate and  expense  risks
continue during the payment period. Accordingly, deductions for these risks will
continue to be made from the Individual Account values.

   PROCEEDS APPLIED TO AN ANNUITY OPTION.  All or part of the Contract Value may
be  applied  to an  annuity  option.  The  proceeds  that will be applied to the
annuity option will be as follows:

   (a)  the Contract  Value less any  outstanding  loans,  if the annuity option
        elected  begins at least four  years  after the  effective  date of your
        Contract and is paid under any life annuity  option,  or any option with
        payments  for a minimum  period of five  years,  with no rights of early
        withdrawal; or
   (b)  the death benefit if proceeds are payable under death of Annuitant or an
        Owner (as applicable); or
   (c)  the Contract Value less any outstanding loans, withdrawal charge and any
        administrative fee.

   DETERMINATION OF AMOUNT OF THE FIRST MONTHLY VARIABLE ANNUITY PAYMENT.  On or
after  the  Maturity  Date  when  annuity  payments  commence,  the value of the
Individual Account is determined as the total of the product(s) of (a) the value
of an Accumulation  Unit for each Investment  Option at the end of the Valuation
Period  immediately  preceding the  Valuation  Period in which the first annuity
payment  is due  and  (b) the  number  of  Accumulation  Units  credited  to the
Individual  Account  with respect to each  Investment  Option as of the date the
Annuity is to commence.  Premium tax, if assessed at such time by the applicable
jurisdiction, will be deducted from the Individual Account value. Any portion of
the Individual Account value for which a fixed annuity election has been made is
applied to provide fixed-dollar payments under the option elected.

   The amount of the first monthly  variable  annuity payment is then calculated
by  multiplying  the  Individual  Account Value less any  outstanding  loans and
applicable charges,  which is to be applied to provide variable payments, by the
amount of first monthly payment in accordance  with annuity tables  contained in
the  Contract.  The  annuity  tables  are based on the 1983  Individual  Annuity
Mortality Table. The amount of the first monthly payment varies according to the
form of annuity selected (see "Annuity Options" above), the age of the Annuitant
(for  certain  options)  and the assumed  net  investment  rate  selected by the
Contract Owner. The standard assumed net investment rate is 3 percent per annum;
however,  an  alternative  5 percent  per  annum,  or such  other  rate as Great
American Reserve may offer, may be selected prior to the Maturity Date.

   The assumed net  investment  rates built into the annuity  tables affect both
the amount of the first monthly variable annuity payment and the amount by which
subsequent  payments may increase or  decrease.  Selection of a 5 percent  rate,
rather than the standard 3 percent rate,  would produce a higher first  payment,
but subsequent  payments would increase more slowly in periods when Annuity Unit
values are rising and decrease  more rapidly in periods when Annuity Unit values
are  declining.  With either  assumed  rate, if the actual net  investment  rate
during any two or more  successive  months was equal to the  assumed  rate,  the
annuity payments would be level during that period.

   If a greater first monthly payment would result,  Great American Reserve will
compute  the  first  monthly  payment  on the  same  mortality  basis as used in
determining the first payment under immediate annuity contracts being issued for
a similar class of Annuitants at the date the first monthly payment is due under
the Contract.

   VALUE OF AN ANNUITY UNIT. On the Maturity  Date, a number of Annuity Units is
established for the Contract Owner for each Investment  Option on which variable
annuity payments are to be based. For each Sub-account of the Variable  Account,
the number of Annuity Units established is calculated by dividing (i) the amount
of the first monthly  variable annuity payment on that basis by (ii) the Annuity
Unit value for that  basis for the  current  Valuation  Period.  That  number of
Annuity Units remains  constant and is the basis for  calculating  the amount of
the second and subsequent annuity payments.

   The Annuity Unit value is  determined  for each  Valuation  Period,  for each
Investment  Option,  and is equal to the  Annuity  Unit value for the  preceding
Valuation Period  multiplied by the product of (i) the net investment factor for
the  appropriate  Sub-account  (see Net  Investment  Factor  for Each  Valuation
Period)  for the  immediately  preceding  Valuation  Period and (ii) a factor to
neutralize  the  assumed  net  investment  rate  built into the  annuity  tables
(discussed  under the preceding  caption),  for it is replaced by the actual net
investment  rate in step (i).  The daily  factor  for a 3  percent  assumed  net
investment  rate is  .99991902;  for a 5  percent  rate,  the  daily  factor  is
 .99986634.

   AMOUNTS OF  SUBSEQUENT  MONTHLY  VARIABLE  ANNUITY  PAYMENTS.  The amounts of
subsequent  monthly  variable annuity payments are determined by multiplying (i)
the number of Annuity Units  established  for the  Annuitant for the  applicable
Sub-account by (ii) the Annuity Unit value for the Sub-account. If Annuity Units
are  established  for  more  than  one  Sub-account,  the  calculation  is  made
separately  and the results  combined to determine  the total  monthly  variable
annuity payment.

 1. EXAMPLE  OF  CALCULATION  OF  MONTHLY   VARIABLE   ANNUITY   PAYMENTS.   The
    determination  of  the  amount  of  the  variable  annuity  payments  can be
    illustrated by the following  hypothetical example. The example assumes that
    the monthly  payments  are based on the  investment  experience  of only one
    Investment  Option.  If payments were based on the investment  experience of
    more than one Investment  Option,  the same  procedure  would be followed to
    determine the portion of the monthly  payment  attributed to each Investment
    Option.

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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

2.  FIRST  MONTHLY  PAYMENT.  Assume that at the Maturity  Date there are 40,000
    Accumulation  Units credited under a particular  Individual Account and that
    the value of an Accumulation  Unit for the second  Valuation Period prior to
    the  Maturity  Date was  $1.40000000;  this  produces a total  value for the
    Individual  Sub-account  of  $56,000.  Assume  also that no  premium  tax is
    payable and that the annuity tables in the Contract provide,  for the option
    elected,  a first monthly  variable  annuity  payment of $5.22 per $1,000 of
    value applied;  the first monthly  payment to the Annuitant would thus be 56
    multiplied by $5.22, or $292.32.

   Assume  that the  Annuity  Unit value for the  Valuation  Period in which the
first monthly payment was due was  $1.30000000.  This is divided into the amount
of the first  monthly  payment to establish  the number of Annuity Units for the
participant:  $292.32  $1.30000000  produces 224.862 Annuity Units. The value of
this number of Annuity Units will be paid in each subsequent month.

3.  SECOND MONTHLY PAYMENT.  The current Annuity Unit value is first calculated.
    Assume a net investment factor of 1.01000000 for the second Valuation Period
    preceding the due date of the second monthly payment.  This is multiplied by
    .99753980 to  neutralize  the assumed net  investment  rate of 3 percent per
    annum built into the number of Annuity Units determined above (if an assumed
    net investment rate of 5 percent had been elected, the neutralization factor
    would  be  .99594241),  producing  a  result  of  1.00751520.  This  is then
    multiplied by the Annuity Unit value for the Valuation  Period preceding the
    due date of the second monthly payment (assume this value to be $1.30000000)
    to produce the current Annuity Unit value, $1.30976976.

   The second monthly  payment is then  calculated by  multiplying  the constant
number of  Annuity  Units by the  current  Annuity  Unit  value:  224.862  times
$1.30976976 produces a payment of $294.52.


   TRANSFERS AFTER MATURITY DATE.  Transfers after the Maturity Date may be made
upon written  notice to Great  American  Reserve at least 30 days before the due
date of the first  annuity  payment for which the change  will apply.  Transfers
will be made by converting the number of Annuity Units being  transferred to the
number of Annuity  Units of the  Sub-account  to which the transfer is made,  so
that the next  annuity  payment  if it were made at that time  would be the same
amount  that it would  have  been  without  the  transfer.  Thereafter,  annuity
payments  will  reflect  changes in the value of the new  Annuity  Units.  Great
American Reserve reserves the right to limit, upon notice, the maximum number of
transfers a Contract Owner may make to one in any six-month  period once annuity
payments  have  commenced.  In  addition,  on or after  the  Maturity  Date,  no
transfers may be made from a fixed annuity  option to a variable  annuity option
or from a variable  annuity  option to a fixed annuity  option.  Great  American
Reserve  reserves  the right to defer the  transfer  privilege  at any time that
Great  American  Reserve is unable to  purchase  or redeem  shares of the Funds.
Great  American  Reserve  also  reserves  the right to modify or  terminate  the
transfer privilege at any time in accordance with applicable law.

   DEATH  BENEFIT  ON OR AFTER  MATURITY  DATE.  If annuity  payments  have been
selected  based on an annuity  option  providing  for  payments for a guaranteed
period,  and the Annuitant or an Owner dies on or after the Maturity Date, Great
American Reserve will make the remaining guaranteed payments to the beneficiary.
Such  payments  will be made  at  least  as  rapidly  as  under  the  method  of
distribution  being  used  as of  the  date  of  the  Annuitant's  death.  If no
beneficiary is living, Great American Reserve will commute any unpaid guaranteed
payments to a single sum (on the basis of the interest rate used in  determining
the payments) and pay that single sum to the Annuitant's estate.

C. OTHER CONTRACT PROVISIONS

   TEN-DAY  RIGHT TO  REVIEW.  Contracts  allow a  "10-day  free  look" (in some
states,  the period may be longer),  wherein the  Contract  Owner may revoke the
contract by returning it to either a Great American Reserve representative or to
Great American Reserve's Administrative Office within 10 days of delivery of the
Contract.  Great  American  Reserve  deems this period as ending 15 days after a
Contract is mailed from its  Administrative  Office. If the Contract is returned
under the terms of the 10-day free look (or the period  required in your state),
Great American  Reserve will refund to the Contract Owner an amount equal to all
payments received with respect to the Contract.

   OWNERSHIP.  The Contract Owner is the person  entitled to exercise all rights
under the Contract.  Co-Owners may be named in Non-Qualified Contracts. Prior to
the  Maturity  Date,  the  Contract  Owner  is  the  person  designated  in  the
application  or as  subsequently  named.  On and after the  Maturity  Date,  the
Annuitant  is the  Contract  Owner and after  the  death of the  Annuitant,  the
beneficiary is the Contract Owner.

   In the case of  non-qualified  Contracts,  ownership  of the  Contract may be
changed or the Contract collaterally assigned at any time during the lifetime of
the  Annuitant  prior  to  the  Maturity  Date,  subject  to the  rights  of any
irrevocable  beneficiary.  Assigning a Contract,  or changing the ownership of a
Contract, may be treated as a distribution of the Contract Value for federal tax
purposes.  Any change of ownership or  assignment  must be made in writing.  Any
change  must be approved  by Great  American  Reserve.  Any  assignment  and any
change,  if approved,  will be effective as of the date on which written.  Great
American  Reserve  assumes no liability  for any payments  made or actions taken
before a change is approved or assignment is accepted, or responsibility for the
validity of any assignment.

   In the case of qualified  Contracts,  ownership of the Contract generally may
not be transferred  except by the trustee of an exempt employee's trust which is
part of a retirement  plan qualified  under Section 401 of the Code.  Subject to
the  foregoing,  a qualified  Contract may not be sold,  assigned,  transferred,
discounted  or  pledged  as  collateral  for a  loan  or  as  security  for  the
performance of an obligation or for any other purpose.

   MODIFICATION.  Great  American  Reserve  may  modify  the  Contract  with the
approval of the Contract Owner unless provided otherwise by the Contract.  After
the Contract  has been in force,  it may be modified by Great  American  Reserve
except that the mortality and expense risk charge,  the  withdrawal  charges and
the administrative fees cannot be increased.

   A Group  Contract shall be suspended  automatically  on the effective date of
any modification initiated by Great American Reserve if the Contract Owner fails
to accept the modification.  Effective with suspension,  no new Participants may
enter  the Plan but  further  Purchase  Payments  may be made on  behalf  of the
Participants then covered by the Contract.

                                                                              23
<PAGE>
================================================================================
 
  No modification  may affect  Annuitants in any manner unless deemed necessary
to  achieve  the  requirements  of  federal  or  state  statutes  or any rule or
regulation of the United States Treasury Department.

   COMPANY APPROVAL. Each application is subject to acceptance by Great American
Reserve.  Upon  acceptance,  a Contract is issued to the Contract  Owner and the
Purchase  Payment,  as applicable to each  Investment  Option of the  Individual
Account,  is credited to the Owner's  Individual  Account.  If an application is
complete  upon  receipt,  the  Purchase  Payment will be credited to the Owner's
Individual  Account  within two  business  days.  If it is not  complete,  Great
American Reserve will request additional  information to complete the processing
of the application. If this is not accomplished within five business days, Great
American  Reserve  will  return any  Purchase  Payment to the  applicant  unless
otherwise  instructed.  Subsequent  Purchase  Payments  will be  credited to the
Owner's Individual Account at the price next computed after the Purchase Payment
is received by Great American Reserve at its Administrative Office.

FEDERAL TAX STATUS

   NOTE: THE FOLLOWING DESCRIPTION IS BASED UPON THE COMPANY'S  UNDERSTANDING OF
CURRENT  FEDERAL INCOME TAX LAW APPLICABLE TO ANNUITIES IN GENERAL.  THE COMPANY
CANNOT  PREDICT  THE  PROBABILITY  THAT ANY  CHANGES  IN SUCH LAWS WILL BE MADE.
PURCHASERS ARE CAUTIONED TO SEEK COMPETENT TAX ADVICE  REGARDING THE POSSIBILITY
OF SUCH CHANGES. THE COMPANY DOES NOT GUARANTEE THE TAX STATUS OF THE CONTRACTS.
PURCHASERS  BEAR THE  COMPLETE  RISK THAT THE  CONTRACTS  MAY NOT BE  TREATED AS
"ANNUITY  CONTRACTS"  UNDER  FEDERAL  INCOME  TAX LAWS.  IT  SHOULD  BE  FURTHER
UNDERSTOOD  THAT THE  FOLLOWING  DISCUSSION IS NOT  EXHAUSTIVE  AND THAT SPECIAL
RULES NOT DESCRIBED HEREIN MAY BE APPLICABLE IN CERTAIN SITUATIONS. MOREOVER, NO
ATTEMPT HAS BEEN MADE TO CONSIDER ANY APPLICABLE STATE OR OTHER TAX LAWS.

GENERAL

   Section 72 of the Internal  Revenue Code of 1986, as amended ("Code") governs
taxation of  annuities  in general.  An Owner is not taxed on  increases  in the
value of a Contract until distribution occurs,  either in the form of a lump sum
payment or as annuity payments under the Annuity Option selected. For a lump sum
payment received as a total withdrawal (total surrender), the recipient is taxed
on the portion of the payment that exceeds the cost basis of the  Contract.  For
Non-Qualified  Contracts,  this cost basis is generally  the purchase  payments,
while for Qualified Contracts there may be no cost basis. The taxable portion of
the lump sum payment is taxed at ordinary income tax rates.

   For annuity  payments,  a portion of each  payment in excess of an  exclusion
amount is includible in taxable income.  The exclusion amount for payments based
on a fixed annuity option is determined by multiplying  the payment by the ratio
that the cost basis of the Contract  (adjusted for any period or refund feature)
bears to the  expected  return  under the  Contract.  The  exclusion  amount for
payments  based on a variable  annuity option is determined by dividing the cost
basis of the Contract  (adjusted for any period certain or refund  guarantee) by
the number of years over which the  annuity  is  expected  to be paid.  Payments
received after the investment in the Contract has been recovered  (i.e. when the
total of the excludable  amount equals the investment in the Contract) are fully
taxable.  The taxable portion is taxed at ordinary income tax rates. For certain
types of Qualified  Plans there may be no cost basis in the Contract  within the
meaning of Section 72 of the Code.  Owners,  Annuitants and beneficiaries  under
the Contracts should seek competent  financial advice about the tax consequences
of any distributions.

   Great American  Reserve is taxed as a life insurance  company under the Code.
For federal income tax purposes,  the Variable  Account is not a separate entity
from Great American  Reserve,  and its operations  form a part of Great American
Reserve.

DIVERSIFICATION

   Section 817(h) of the Code imposes certain  diversification  standards on the
underlying  assets of  variable  annuity  contracts.  The Code  provides  that a
variable  annuity  contract  will not be treated as an annuity  contract for any
period  (and any  subsequent  period)  for which  the  investments  are not,  in
accordance with regulations  prescribed by the United States Treasury Department
("Treasury  Department"),   adequately  diversified.   Disqualification  of  the
Contract as an annuity contract would result in the imposition of federal income
tax to the Owner with respect to earnings allocable to the Contract prior to the
receipt  of  payments  under  the  Contract.  The Code  contains  a safe  harbor
provision  which  provides that annuity  contracts such as the Contract meet the
diversification  requirements if, as of the end of each quarter,  the underlying
assets meet the diversification standards for a regulated investment company and
no more than fifty-five  percent (55%) of the total assets consist of cash, cash
items, U.S. Government  securities and securities of other regulated  investment
companies.

   On  March  2,  1989,  the  Treasury  Department  issued  Regulations  (Treas.
Reg.1.817-5),  which established diversification requirements for the investment
portfolios  underlying variable contracts such as the Contract.  The Regulations
amplify the diversification requirements for variable contracts set forth in the
Code and provide an alternative to the safe harbor  provision  described  above.
Under  the  Regulations,  an  investment  portfolio  will be  deemed  adequately
diversified  if:  (1) no more than 55% of the  value of the total  assets of the
portfolio  is  represented  by any one  investment;  (2) no more than 70% of the
value  of  the  total  assets  of  the  portfolio  is  represented  by  any  two
investments;  (3) no more  than 80% of the  value  of the  total  assets  of the
portfolio is represented by any three  investments;  and (4) no more than 90% of
the  value of the total  assets  of the  portfolio  is  represented  by any four
investments.

   The Code  provides  that,  for  purposes  of  determining  whether or not the
diversification standards imposed on the underlying assets of variable contracts
by Section  817(h) of the Code have been met,  "each  United  States  government
agency or instrumentality shall be treated as a separate issuer."

   Great  American  Reserve  intends  that  all  variable   Investment   Options
underlying  the  Contracts  will be managed  in such a manner as to comply  with
these diversification requirements.

   The Treasury Department has indicated that the diversification Regulations do
not provide guidance  regarding the  circumstances in which Owner control of the
investments  of the  Variable  Account will cause the Owner to be treated as the
owner of the assets of the


24
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

Variable  Account,  thereby resulting in the loss of favorable tax treatment for
the Contract.  At this time it cannot be determined whether additional  guidance
will be provided and what standards may be contained in such guidance.

   The amount of Owner  control  which may be  exercised  under the  Contract is
different in some respects from the  situations  addressed in published  rulings
issued by the  Internal  Revenue  Service  in which it was held that the  policy
owner was not the owner of the  assets of the  separate  account.  It is unknown
whether  these  differences,  such as the  Owner's  ability  to  transfer  among
investment choices or the number and type of investment choices available, would
cause the Owner to be  considered  as the  owner of the  assets of the  Variable
Account  resulting  in the  imposition  of federal  income tax to the Owner with
respect to earnings allocable to the Contract prior to receipt of payments under
the Contract.

   In the event any forthcoming  guidance or ruling is considered to set forth a
new  position,   such  guidance  or  ruling  will   generally  be  applied  only
prospectively.  However,  if such ruling or guidance was not  considered  to set
forth a new position,  it may be applied  retroactively  resulting in the Owners
being  retroactively  determined  to be the owners of the assets of the Variable
Account.

   Due to the  uncertainty  in this  area,  we  reserve  the right to modify the
Contract in an attempt to maintain favorable tax treatment.

MULTIPLE CONTRACTS

   The Code provides that multiple  non-qualified  annuity  contracts  which are
issued within a calendar  year to the same contract  owner by one company or its
affiliates are treated as one annuity  contract for purposes of determining  the
tax consequences of any  distribution.  Such treatment may result in adverse tax
consequences  including more rapid taxation of the distributed amounts from such
combination  of  contracts.  Owners  should  consult  a  tax  adviser  prior  to
purchasing more than one non-qualified annuity contract in any calendar year.

CONTRACTS OWNED BY OTHER THAN NATURAL PERSONS

   Under Section 72(u) of the Code, the investment  earnings on premiums for the
Contracts  will be taxed  currently  to the Owner if the Owner is a  non-natural
person, e.g., a corporation or certain other entities.  Such Contracts generally
will not be treated as annuities for federal income tax purposes.  However, this
treatment  is not  applied to a Contract  held by a trust or other  entity as an
agent for a natural person nor to Contracts held by Qualified Plans.  Purchasers
should  consult their own tax counsel or other tax adviser  before  purchasing a
Contract to be owned by a non-natural person.

TAX TREATMENT OF ASSIGNMENTS

   An assignment or pledge of a Contract may be a taxable  event.  Owners should
therefore  consult  competent tax advisers  should they wish to assign or pledge
their Contracts.

   If the  Contract  is issued  pursuant  to a  retirement  plan which  receives
favorable  treatment under the provision of Sections 401, 403(b),  408 or 457 of
the Code,  it may not be assigned,  pledged or otherwise  transferred  except as
allowed under applicable law.

INCOME TAX WITHHOLDING

   All  distributions  or the portion  thereof  which is includible in the gross
income of the Owner are subject to federal  income tax  withholding.  Generally,
amounts are withheld from periodic payments at the same rate as wages and at the
rate of 10% from non-periodic  payments.  However, the Owner, in many cases, may
elect not to have taxes  withheld  or to have  withholding  done at a  different
rate.

   Effective  January 1,  1993,  certain  distributions  from  retirement  plans
qualified  under  Section  401 or  Section  403(b)  of the  Code,  which are not
directly  rolled  over  to  another  eligible   retirement  plan  or  individual
retirement account or individual  retirement annuity, are subject to a mandatory
20%  withholding  for  federal  income  tax.  The  20%  withholding  requirement
generally does not apply to: a) a series of substantially equal payments made at
least annually for the life or life  expectancy of the  participant or joint and
last survivor expectancy of the participant and a designated  beneficiary or for
a specified period of 10 years or more; or b)  distributions  which are required
minimum distributions;  or c) the portion of the distributions not includible in
gross income  (i.e.  returns of after-tax  contributions).  Participants  should
consult  their  own tax  counsel  or other  tax  adviser  regarding  withholding
requirements.

TAX TREATMENT OF WITHDRAWALS - NON-QUALIFIED CONTRACTS

   Section  72 of the Code  governs  treatment  of  distributions  from  annuity
contracts. It provides that if the Contract Value exceeds the aggregate Purchase
Payments  made,  any amount  withdrawn  will be treated as coming first from the
earnings and then,  only after the income  portion is exhausted,  as coming from
the principal.  Withdrawn  earnings are  includible in gross income.  It further
provides that a ten percent  (10%)  penalty will apply to the income  portion of
any  premature  distribution.  However,  the  penalty is not  imposed on amounts
received:  (a)  after you reach age 59 1/2;  (b) after  your  death;  (c) if you
become  totally  disabled (for this purpose  disability is as defined in Section
72(m)(7) of the Code); (d) in a series of substantially  equal periodic payments
made not less frequently than annually for your life (or life expectancy) or for
the joint lives (or joint life  expectancies) of you and your  beneficiary;  (e)
under an immediate annuity; or (f) which are allocable to Purchase Payments made
prior to August 14, 1982.

   The Contract  provides that upon the death of the Annuitant prior to Maturity
Date,  the death  proceeds will be paid to the  beneficiary.  Such payments made
upon the  death of the  Annuitant  who is not the Owner of the  Contract  do not
qualify for the death of Owner exception described above, and will be subject to
the ten (10%) percent  distribution  penalty  unless the  beneficiary  is 59 1/2
years old or one of the other exceptions to the penalty applies.

   The  above  information  does not  apply  to  Qualified  Contracts.  However,
separate tax withdrawal  penalties and  restrictions may apply to such Qualified
Contracts. (See "Tax Treatment of Withdrawals - Qualified Contracts" below.)

QUALIFIED PLANS

   The  Contracts  offered  herein are  designed  to be  suitable  for use under
various types of Qualified  Plans.  Taxation of  participants  in each Qualified
Plan  varies  with the type of plan and terms and  conditions  of each  specific
plan.  Owners,  Annuitants and beneficiaries are cautioned that benefits under a
Qualified Plan may be subject to the terms and conditions of the plan regardless
of the terms and conditions of the Contracts  issued  pursuant to the plan. Some
retirement plans are subject to distribution and other requirements that are not
incorporated into Great American Reserve's  administrative  procedures.  Owners,
participants   and   beneficiaries   are  responsible   for   determining   that
contributions,   distributions  and  other  transactions  with  respect  to  the
Contracts comply with applicable law. Following


                                                                              25
<PAGE>
================================================================================

are  general  descriptions  of the  types of  Qualified  Plans  with  which  the
Contracts may be used. Such  descriptions are not exhaustive and are for general
informational  purposes only. The tax rules  regarding  Qualified Plans are very
complex and will have differing  applications  depending on individual facts and
circumstances.  Each  purchaser  should  obtain  competent  tax advice  prior to
purchasing a Contract issued under a Qualified Plan.

   Contracts  issued  pursuant to Qualified  Plans  include  special  provisions
restricting  Contract  provisions  that may  otherwise be available as described
herein.  Generally,  Contracts  issued  pursuant  to  Qualified  Plans  are  not
transferable except upon surrender or annuitization.  Various penalty and excise
taxes  may  apply  to  contributions  or  distributions  made  in  violation  of
applicable   limitations.   Furthermore,   certain   withdrawal   penalties  and
restrictions  may  apply to  surrenders  from  Qualified  Contracts.  (See  "Tax
Treatment of Withdrawals - Qualified Contracts" below.)

   On July 6, 1983, the Supreme Court decided in ARIZONA GOVERNING  COMMITTEE V.
NORRIS that optional  annuity  benefits  provided  under an employer's  deferred
compensation  plan could not,  under Title VII of the Civil  Rights Act of 1964,
vary between men and women. The Contracts sold by the Company in connection with
Qualified  Plans will utilize annuity tables which do not  differentiate  on the
basis of sex.  Such annuity  tables will also be available for use in connection
with certain non-qualified deferred compensation plans.

a. TAX-SHELTERED ANNUITIES

   Section 403(b) of the Code permits the purchase of "tax-sheltered  annuities"
by  public   schools  and  certain   charitable,   educational   and  scientific
organizations  described  in Section  501(c)(3)  of the Code.  These  qualifying
employers  may make  contributions  to the  Contracts  for the  benefit of their
employees.  Such  contributions  are not  includible  in the gross income of the
employees  until the employees  receive  distributions  from the Contracts.  The
amount of  contributions  to the  tax-sheltered  annuity  is  limited to certain
maximums  imposed  by the  Code.  Furthermore,  the Code sets  forth  additional
restrictions   governing   such   items   as   transferability,   distributions,
nondiscrimination and withdrawals.  (See "Tax Treatment of Withdrawals Qualified
Contracts" and "Tax-Sheltered  Annuities - Withdrawal  Limitations"  below.) Any
employee  should  obtain  competent  tax  advice  as to the  tax  treatment  and
suitability of such an investment.

b. INDIVIDUAL RETIREMENT ANNUITIES

   The Contracts  offered by the  prospectus are designed to be suitable for use
as an Individual Retirement Annuity (IRA).  Generally,  individuals who purchase
IRAs  are not  taxed  on  increases  to the  value  of the  contributions  until
distribution  occurs.  Following is a general description of IRAs with which the
Contract  may be used.  The  description  is not  exhaustive  and is for general
informational purposes only.

   Section 408(b) of the Code permits  eligible  individuals to contribute to an
individual  retirement  program known as an IRA. Under  applicable  limitations,
certain  amounts may be contributed to an IRA which will be deductible  from the
individual's gross income. These IRAs are subject to limitations on eligibility,
contributions,   transferability  and  distributions.  (See  "Tax  Treatment  of
Withdrawals  -  Qualified   Contracts"   below.)   Under   certain   conditions,
distributions  from other IRAs and other  Qualified  Plans may be rolled over or
transferred on a tax-deferred basis into an IRA. Sales of Contracts for use with
IRAs are  subject to special  requirements  imposed by the Code,  including  the
requirement that certain  informational  disclosure be given to persons desiring
to establish  an IRA.  Purchasers  of  Contracts  to be qualified as  Individual
Retirement  Annuities should obtain competent tax advice as to the tax treatment
and suitability of such an investment.

   SIMPLE IRAs

   Section 408(p) of the Code permits certain  employers  (generally  those with
less than 100 employees) to establish a retirement  program for employees  using
Savings  Incentive Match Plan Retirement  Annuities  ("SIMPLE IRA").  SIMPLE IRA
programs  can only be  established  with the  approval  of and  adoption  by the
employer of the Contract Owner of the SIMPLE IRA.  Contributions  to SIMPLE IRAs
will be made  pursuant to a salary  reduction  agreement in which an Owner would
authorize  his/her  employer  to deduct a certain  amount  from  his/her pay and
contribute  it directly to the SIMPLE IRA. The Owner's  employer  will also make
contributions  to the SIMPLE IRA in amounts based upon certain  elections of the
employer.  The only  contributions  that can be made to a SIMPLE  IRA are salary
reduction  contributions  and employer  contributions  as described  above,  and
rollover  contributions  from other SIMPLE IRAs.  Purchasers  of Contracts to be
qualified  as SIMPLE  IRAs  should  obtain  competent  tax  advice as to the tax
treatment and suitability of such an investment.

   ROTH IRAs

   Beginning in 1998, individuals may purchase a new type of non-deductible IRA,
known as a Roth IRA.  Purchase  payments for a Roth IRA are limited to a maximum
of $2,000 per year. Lower maximum limitations apply to individuals with adjusted
gross  incomes  between  $95,000 and  $110,000 in the case of single  taxpayers,
between  $150,000  and  $160,000 in the case of married  taxpayers  filing joint
returns,  and  between $0 and  $10,000 in the case of married  taxpayers  filing
separately.  An overall  $2,000 annual  limitation  continues  apply to all of a
taxpayer's IRA contributions, including Roth IRA and non-Roth IRAs.

   Qualified  distributions  from Roth IRAs are free from federal  income tax. A
qualified  distribution requires that an individual has held the Roth IRA for at
least five years and, in addition,  that the  distribution  is made either after
the individual reaches age 59 1/2, on the individual's  death or disability,  or
as a qualified first-time home purchase,  subject to a $10,000 lifetime maximum,
for the individual, a spouse, child,  grandchild,  or ancestor. Any distribution
which is not a  qualified  distribution  is taxable to the extent of earnings in
the distribution. Distributions are treated as made from contributions first and
therefore no distributions are taxable until distributions  exceed the amount of
contributions  to the  Roth  IRA.  The  10%  penalty  tax and  the  regular  IRA
exceptions  to the 10%  penalty tax apply to taxable  distributions  from a Roth
IRA.

   Amounts  may  be  rolled  over  from  one  Roth  IRA  to  another  Roth  IRA.
Furthermore,  an individual may make a rollover contribution from a non-Roth IRA
to a Roth IRA,  unless the individual has adjusted gross income over $100,000 or
the individual is a married  taxpayer filing a separate  return.  The individual
must pay tax on any portion of the IRA being rolled over that represents  income
or a previously deductible IRA contribution. However, for rollovers in 1998, the
individual may pay that tax ratably over the four taxable year period  beginning
with tax year 1998.


26
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

   Purchasers of Contracts to be qualified as a Roth IRA should obtain competent
tax advice as to the tax treatment and suitability of such an investment.

c. PENSION AND PROFIT-SHARING PLANS

   Sections 401(a) and 401(k) of the Code permit employers to establish  various
types of retirement  plans for employees.  These retirement plans may permit the
purchase of the Contracts to provide  benefits under the Plan.  Contributions to
the Plan for the benefit of employees will not be includible in the gross income
of the  employees  until  distributed  from the Plan.  The tax  consequences  to
participants  may vary depending upon the particular plan design.  However,  the
Code places  limitations  and  restrictions on all Plans including on such items
as: amount of allowable contributions; form, manner and timing of distributions;
transferability  of  benefits;   vesting  and  nonforfeitability  of  interests;
nondiscrimination  in eligibility  and  participation;  and the tax treatment of
distributions, withdrawals and surrenders. Special considerations apply to plans
covering self-employed  individuals,  including limitations on contributions and
benefits  for  key  employees  or 5  percent  owners.  (See  "Tax  Treatment  of
Withdrawals - Qualified  Contracts" below.) Purchasers of Contracts for use with
Pension or Profit Sharing Plans should obtain competent tax advice as to the tax
treatment and suitability of such an investment.

d. GOVERNMENT AND TAX-EXEMPT ORGANIZATION'S DEFERRED COMPENSATION PLAN

   Under Code  provisions,  employees  and  independent  contractors  performing
services for state and local governments and other tax-exempt  organizations may
participate in Deferred Compensation Plans. While participants in such Plans may
be permitted to specify the form of investment in which their Plan accounts will
participate,  all such investments are owned by the sponsoring  employer and are
subject to the claims of its creditors  until December 31, 1998, or such earlier
date as may be established by Plan amendment.  However, amounts deferred under a
Plan created on or after August 20, 1996 and amounts deferred under any 457 Plan
after  December  31,  1998 must be held in trust,  custodial  account or annuity
contract for the exclusive benefit of Plan participants and their beneficiaries.
The amounts deferred under a Plan which meets the requirements of Section 457 of
the Code are not taxable as income to the  participant  until paid or  otherwise
made available to the participant or beneficiary. As a general rule, the maximum
amount  which can be  deferred  in any one year is the lesser of $7,500  ($8,000
beginning  in  1998,  as  indexed  for  inflation)  or 33  1/3  percent  of  the
participant's includable compensation.  However, in limited circumstances, up to
$15,000 may be deferred in each of the last three years before normal retirement
age.

TAX TREATMENT OF WITHDRAWALS - QUALIFIED CONTRACTS

   In the case of a withdrawal under a Qualified Contract,  a ratable portion of
the amount received is taxable, generally based on the ratio of the individual's
cost basis to the individual's  total accrued benefit under the retirement plan.
Special tax rules may be available  for certain  distributions  from a Qualified
Contract.  Section  72(t) of the Code  imposes a 10%  penalty tax on the taxable
portion of any distribution from qualified retirement plans, including Contracts
issued and qualified under Code Sections 401 (Pension and Profit-Sharing Plans),
403(b)  (Tax-Sheltered  Annuities)  and  408  and  408A  (Individual  Retirement
Annuities).  This  penalty is increased to 25% instead of 10% for SIMPLE IRAs if
distribution   occurs   within  the  first  two  years  after  the  Owner  first
participated  in the SIMPLE IRA. To the extent  amounts  are not  includible  in
gross income because they have been rolled over to an IRA or to another eligible
Qualified  Plan, no tax penalty will be imposed.  The tax penalty will not apply
to the following distributions: (a) made on or after the date on which the Owner
or Annuitant  (as  applicable)  reaches age 59 1/2; (b)  following  the death or
disability  of  the  Owner  or  Annuitant  (as  applicable)  (for  this  purpose
disability is as defined in Section 72(m) (7) of the Code); (c) after separation
from  service,  distributions  that are  part of  substantially  equal  periodic
payments  made  not  less  frequently  than  annually  for  the  life  (or  life
expectancy)  of the Owner or Annuitant  (as  applicable)  or the joint lives (or
joint life  expectancies)  of such Owner or Annuitant (as applicable) and his or
her designated Beneficiary; (d) to an Owner or Annuitant (as applicable) who has
separated  from  service  after he has attained age 55; (e) made to the Owner or
Annuitant (as  applicable)  to the extent such  distributions  do not exceed the
amount allowable as a deduction under Code Section 213 to the Owner or Annuitant
(as  applicable)  for amounts paid during the taxable year for medical care; (f)
made to an alternate payee pursuant to a qualified domestic relations  order;(g)
from an Individual  Retirement Annuity for the purchase of medical insurance (as
described in Section  213(d)(1)(D)  of the Code) for the Owner or Annuitant  (as
applicable)  and his or her spouse and  dependents if the Owner or Annuitant (as
applicable) has received  unemployment  compensation for at least 12 weeks (this
exception will no longer apply after the Owner or Annuitant (as  applicable) has
been  re-employed  for at least 60  days);  (h)  from an  Individual  Retirement
Annuity  made to the Owner or  Annuitant  (as  applicable)  to the  extent  such
distributions do not exceed the qualified higher education  expenses (as defined
in Section  72(t)(7) of the Code) of the Owner or Annuitant (as  applicable) for
the  taxable  year;  and (i)  distributions  up to  $10,000  from an  Individual
Retirement  Annuity made to the Owner or  Annuitant  (as  applicable)  which are
qualified first-time home buyer distributions (as defined in Section 72(t)(8) of
the Code).  The exceptions  stated in (d) and (f) above do not apply in the case
of an Individual  Retirement Annuity.  The exception stated in (c) above applies
to an Individual  Retirement  Annuity  without the  requirement  that there be a
separation from service.

TAX-SHELTERED ANNUITIES - WITHDRAWAL LIMITATIONS

   The Code limits the withdrawal of amounts  attributable to contributions made
pursuant to a salary  reduction  agreement (as defined in Section  403(b)(11) of
the Code) to  circumstances  only when the Owner:  (1)  attains  age 591/2;  (2)
separates from service;  (3) dies; (4) becomes  disabled  (within the meaning of
Section 72(m)(7) of the Code); (5) in the case of hardship; or (6) made pursuant
to a qualified domestic relations order.  However,  withdrawals for hardship are
restricted  to the  portion  of the  Owner's  Contract  Value  which  represents
contributions made by the Owner and does not include any investment results. The
limitations on withdrawals became effective on January 1, 1989 and apply only to
salary  reduction   contributions  made  after  December  31,  1988,  to  income
attributable to such contributions and to income attributable to amounts held as
of December 31, 1988. The limitations on withdrawals do not affect rollovers and
transfers between certain  Qualified Plans.  Owners should consult their own tax
counsel or other tax adviser regarding any distributions.

                                                                              27
<PAGE>
================================================================================

MANDATORY DISTRIBUTIONS - QUALIFIED PLANS

   Generally, distributions from a qualified plan must begin no later than April
1st of the  calendar  year  following  the  later of (a) the  year in which  the
employee  attains  age  701/2 or (b) the  calendar  year in which  the  employee
retires.  The date set forth in (b) does not apply to an  Individual  Retirement
Annuity.  Required  distributions  must be over a period not  exceeding the life
expectancy  of the  individual  or the joint lives or life  expectancies  of the
individual  and  his or her  designated  beneficiary.  If the  required  minimum
distributions  are not made,  a 50%  penalty tax is imposed as to the amount not
distributed.

GENERAL MATTERS

   PERFORMANCE  INFORMATION.  Performance  information for the Variable  Account
Investment  Options  may  appear  from time to time in  advertisements  or sales
literature.   Performance   information  reflects  only  the  performance  of  a
hypothetical  investment in the Variable Account  Investment  Options during the
particular  time  period  on  which  the  calculations  are  based.  Performance
information  may consist of yield,  effective  yield,  and average  annual total
return quotations  reflecting the deduction of all applicable charges for recent
one-year and, when applicable, five- and 10-year periods and, where less than 10
years,  for the period  subsequent  to the date each  Sub-account  first  became
available for investment.  Additional total return  quotations may be shown that
do not reflect a withdrawal charge deduction  (assuming no withdrawal at the end
of the  illustrated  period).  Performance  information may be shown by means of
schedules,  charts or graphs. See the Statement of Additional  Information for a
description of the methods used to determine yield and total return  information
for the Sub-accounts.

   DISTRIBUTION  OF CONTRACTS.  Conseco  Equity  Sales,  Inc.  ("Conseco  Equity
Sales"),  11815 N. Pennsylvania Street,  Carmel, IN 46032, an affiliate of Great
American Reserve, is the principal underwriter of the Contracts.  Conseco Equity
Sales is a  broker-dealer  registered  under the  Securities and Exchange Act of
1934 and a member of the National Association of Securities Dealers,  Inc. Sales
of the Contracts  will be made by registered  representatives  of Conseco Equity
Sales and  broker-dealers  authorized  to sell the  Contracts.  Such  registered
representatives  will  also  be  licensed  insurance  representatives  of  Great
American  Reserve.  See  the  Statement  of  Additional   Information  for  more
information.

   CONTRACT OWNER INQUIRIES.  All Contract Owner inquiries should be directed to
Great  American  Reserve's  Administrative  Office  address or telephone  number
appearing on page 1 of this Prospectus.

   LEGAL  PROCEEDINGS.  There are no legal  proceedings  to which  the  Variable
Account is a party or to which the assets of the  Variable  Account are subject.
Neither  Great  American  Reserve  nor Conseco  Equity  Sales is involved in any
litigation  that is of material  importance in relation to their total assets or
that relates to the Variable Account.

   OTHER  INFORMATION.  This  Prospectus  contains  information  concerning  the
Variable  Account,  Great  American  Reserve,  and the  Contracts,  but does not
contain all of the information set forth in the  Registration  Statement and all
exhibits and schedules relating thereto,  which Great American Reserve has filed
with the Securities and Exchange Commission, Washington, D.C.

   Additional  information  may be  obtained  from  Great  American  Reserve  by
requesting  from  Great  American  Reserve's  Administrative  Office,  11815  N.
Pennsylvania   Street,   Carmel,   Indiana  46032,  a  Statement  of  Additional
Information.  For  convenience,  the  Table  of  Contents  of the  Statement  of
Additional Information is provided below:

TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION

- --------------------------------------------------------------------------------

General Information and History
Independent Accountants
Distribution
Calculation of Yield Quotations
Calculation of Total Return Quotations
Other Performance Data
Financial Statements


- --------------------------------------------------------------------------------
  If you would like a free copy of the Statement of Additional Information for
        this Prospectus, please complete this form, detach, and mail to:
                    Great American Reserve Insurance Company
                              Administrative Office
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Gentlemen:
Please send me a free copy of the Statement of Additional  Information for Great
American Reserve Variable Annuity Account E at the following address:

              Name: _______________________________________________

              Mailing Address: ____________________________________

              _____________________________________________________
                                   Sincerely,

              _____________________________________________________
                                   (Signature)
- --------------------------------------------------------------------------------


28
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

APPENDIX A

CONSECO SERIES TRUST
Conseco Series Trust is an open-end management investment company organized as a
business trust under the laws of the  Commonwealth of  Massachusetts on November
15,  1982.  Trust  shares  are  offered  only to  separate  accounts  of various
insurance  companies  to fund  benefits of variable  life and  variable  annuity
contracts. Conseco Capital Management, Inc. serves as the investment adviser.

THE ALGER AMERICAN FUND
The Alger American Fund is an open-end  management  investment company organized
as a business trust under the laws of the Commonwealth of Massachusetts on April
6, 1988. Trust shares are offered to separate accounts of various life insurance
companies as investment  options of variable life and variable annuity contracts
and as a funding vehicle for qualified  pension and retirement plans. Fred Alger
Management, Inc. serves as the investment adviser.

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
American Century Variable Portfolios,  Inc. is an open-end management investment
company  organized as a Maryland  corporation  on June 4, 1987, and is a part of
American Century Investments,  a family of funds that includes nearly 70 no-load
mutual funds covering a variety of investment opportunities. The fund offers its
shares only to insurance  companies to fund the benefits of variable  annuity or
variable life insurance contracts.  American Century Investment Management, Inc.
is the investment adviser.

BERGER INSTITUTIONAL PRODUCTS TRUST
Berger Institutional Products Trust is an open-end management investment company
organized as a business trust under the laws of the State of Delaware on October
17,  1995.  Trust  shares  are  offered  only to  separate  accounts  of various
insurance companies in connection with investment in and payments under variable
annuity contracts and variable life insurance  contracts,  as well as to certain
qualified  retirement plans. The investment adviser is Berger  Associates,  Inc.
for the Berger IPT - 100 Fund,  the Berger IPT - Growth and Income  Fund and the
Berger IPT - Small Company  Growth Fund.  BBOI  Worldwide LLC is the  investment
adviser for the Berger/BIAM IPT International Fund.

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
The Dreyfus Socially  Responsible Growth Fund, Inc. is an open-end  diversified,
management  investment  company.  It was incorporated under Maryland law on July
20, 1992, and commenced  operations on October 7, 1993. The Dreyfus  Corporation
serves as the Fund's  investment  adviser.  NCM Capital  Management  Group, Inc.
serves as the Fund's  sub-investment  adviser and provides day-to-day management
of the Fund's portfolio.

DREYFUS STOCK INDEX FUND
Dreyfus Stock Index Fund is an open-end  non-diversified,  management investment
company.  It was  incorporated  in the name Dreyfus Life and Annuity Index Fund,
Inc.  under  Maryland  law on January 24,  1989,  and  commenced  operations  on
September  29, 1989.  On May 1, 1994,  the Fund began  operating  under the name
Dreyfus Stock Index Fund. The Dreyfus  Corporation  serves as the Fund's manager
and Mellon Equity Associates serves as the Fund's index manager.

DREYFUS VARIABLE INVESTMENT FUND
Dreyfus Variable Investment Fund is an open-end  management  investment company.
Trust shares are offered only to variable  annuity and variable  life  insurance
separate  accounts  established by insurance  companies to fund variable annuity
and variable life insurance  contracts.  The Dreyfus  Corporation  serves as the
investment adviser.

FEDERATED INSURANCE SERIES
Federated  Insurance  Series  is  an  open-end  management   investment  company
organized  as  a  business  trust  under  the  laws  of  the   Commonwealth   of
Massachusetts  on September 15, 1993.  Trust shares are offered only to separate
accounts of various  insurance  companies to serve as the  investment  medium of
variable life insurance  policies and variable  annuity  contracts issued by the
insurance companies. Federated Advisers serves as the investment adviser.

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO Variable  Investment  Funds, Inc. is a registered,  open-end  management
investment  company that was organized as a Maryland  corporation  on August 19,
1993.  Fund shares are  intended to be funding  vehicles  for  variable  annuity
contracts  and  variable  life  insurance  contracts  to be offered by  separate
accounts of certain life insurance companies.  Fund shares are not available for
purchase other than through the purchase of such contracts. INVESCO Funds Group,
Inc. is the investment adviser.

JANUS ASPEN SERIES
Janus Aspen Series is an open-end  management  investment company organized as a
business  trust under the laws of the State of Delaware on May 20,  1993.  Trust
shares are offered only to separate accounts of various  insurance  companies to
fund the  benefits of  variable  life and  variable  annuity  contracts,  and to
qualified  retirement plans. The investment adviser and manager is Janus Capital
Corporation.

LAZARD RETIREMENT SERIES, INC.
Lazard  Retirement  Series Inc.  is a no-load,  open-end  management  investment
company.  The  Portfolios  are offered only to qualified  pension and retirement
plans and  variable  annuity  and  variable  life  insurance  separate  accounts
established  by  insurance  companies to fund  variable  annuity  contracts  and
variable life insurance policies.  Lazard Asset Management, a division of Lazard
Freres & Co. LLC, manages each Portfolio.

LORD ABBETT SERIES FUND, INC.
Lord Abbett Series Fund, Inc. is a diversified  open-end  management  investment
company  incorporated  under the laws of Maryland on August 28, 1989.  Shares of
the Fund are only offered to separate  accounts of life  insurance  companies to
fund  benefits  of  variable  annuity  contracts  and  variable  life  insurance
policies. Lord, Abbett & Co. serves as the Fund's investment manager.

MITCHELL HUTCHINS SERIES TRUST
Mitchell Hutchins Series Trust is a professionally  managed open-end  investment
company.  Mitchell  Hutchins Asset Management Inc., a wholly owned subsidiary of
PaineWebber  Incorporated,   provides  investment  advisory  and  administrative
services to the Portfolio.

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
Neuberger  & Berman  Advisers  Management  Trust is a  Delaware  business  trust
organized  pursuant  to a Trust  instrument  dated  May 23,  1994.  The Trust is
registered under the Investment Company Act

                                                                              29
<PAGE>
================================================================================

of 1940 as a diversified, open-end management investment company and consists of
nine  separate  portfolios.  Each  portfolio of the Trust invests all of its net
investable  assets in a  corresponding  series of  Neuberger  & Berman  Advisers
Managers  Trust,  whose  investment  adviser is  Neuberger  & Berman  Management
Incorporated.  Shares of the Trust are offered to life  insurance  companies for
allocation to certain of their separate accounts  established for the purpose of
funding variable annuity contracts and variable life insurance policies.

STRONG OPPORTUNITY FUND II, INC.
Strong Opportunity Fund II, Inc. is a diversified open-end management investment
company  established as a corporation  under Wisconsin law on December 28, 1990.
Shares of the Fund are only offered and sold to the separate accounts of certain
insurance  companies  for the purpose of funding  variable  annuity and variable
life  insurance  contracts.  Strong Capital  Management,  Inc. is the investment
adviser for the Fund.

STRONG VARIABLE INSURANCE FUNDS, INC.
Strong Variable  Insurance  Funds,  Inc., is an open-end  management  investment
company and was organized as a corporation  under  Wisconsin law on December 28,
1990.  Shares of the Fund are only offered and sold to the separate  accounts of
certain  insurance  companies  for the purpose of funding  variable  annuity and
variable  life  insurance  contracts.  Strong  Capital  Management,  Inc. is the
investment adviser for the fund.

VAN ECK WORLDWIDE INSURANCE TRUST
Van Eck Worldwide Insurance Trust is an open-end  management  investment company
organized  as  a  business  trust  under  the  laws  of  the   Commonwealth   of
Massachusetts  on January 7, 1987.  Trust  shares are  offered  only to separate
accounts of various  insurance  companies to fund the benefits of variable  life
and variable annuity  contracts.  The investment  adviser and manager is Van Eck
Associates Corporation.

A full  description  of each of the Eligible  Funds,  including  the  investment
objectives, policies and restrictions of each of the Portfolios, is contained in
the  Prospectuses  of the Eligible  Funds which  accompany  this  Prospectus and
should be read carefully by a prospective purchaser before investing.

30
<PAGE>



                             GREAT AMERICAN RESERVE
                                INSURANCE COMPANY

                           VARIABLE ANNUITY ACCOUNT E
             INDIVIDUAL & GROUP VARIABLE DEFERRED ANNUITY CONTRACTS
                       STATEMENT OF ADDITIONAL INFORMATION

                                DATED MAY 1, 1998

               OFFERED BY GREAT AMERICAN RESERVE INSURANCE COMPANY
                   11815 N. PENNSYLVANIA ST., CARMEL, IN 46032

                                 (317) 817-3700

          THIS   STATEMENT  OF   ADDITIONAL   INFORMATION   IS  NOT  A
          PROSPECTUS.  IT  SHOULD  BE READ  IN  CONJUNCTION  WITH  THE
          PROSPECTUS  FOR  GREAT  AMERICAN  RESERVE  VARIABLE  ANNUITY
          ACCOUNT  E  ("VARIABLE   ACCOUNT")   --INDIVIDUAL   VARIABLE
          DEFERRED  ANNUITY   CONTRACTS  OR  GROUP  VARIABLE  DEFERRED
          ANNUITY CONTRACTS,  DATED MAY 1, 1998. YOU CAN OBTAIN A COPY
          OF THE  PROSPECTUS  BY  CONTACTING  GREAT  AMERICAN  RESERVE
          INSURANCE COMPANY ("GREAT AMERICAN  RESERVE") AT THE ADDRESS
          OR TELEPHONE NUMBER GIVEN ABOVE.


                                                                               1
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================



                             TABLE OF CONTENTS PAGE

GENERAL INFORMATION AND HISTORY............................................   3

INDEPENDENT ACCOUNTANTS....................................................   3

DISTRIBUTION...............................................................   3

CALCULATION OF YIELD QUOTATIONS............................................   3

CALCULATION OF TOTAL RETURN QUOTATIONS.....................................   3

OTHER PERFORMANCE DATA.....................................................   4

FINANCIAL STATEMENTS.......................................................   5

2
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

GENERAL INFORMATION AND HISTORY
  Great  American  Reserve is an indirect  wholly owned  subsidiary of Conseco,
Inc.  ("Conseco").  The  operations  of Great  American  Reserve  are handled by
Conseco.  Conseco is a publicly owned financial  services holding  company,  the
principal   operations   of  which  are  in  the   development,   marketing  and
administration of specialized annuity and life insurance  products.  Conseco has
its principal offices at 11815 N. Pennsylvania Street, Carmel, Indiana 46032.
   The Variable Account was established by Great American Reserve.

INDEPENDENT ACCOUNTANTS
   The financial statements of Great American Reserve Variable Annuity Account E
and Great  American  Reserve  included in the  Prospectus  and the  Statement of
Additional   Information  have  been  examined  by  Coopers  &  Lybrand  L.L.P.,
Indianapolis,  Indiana,  independent  accountants,  for the periods indicated in
their  reports as stated in their  opinion and have been so included in reliance
upon such opinion given upon the authority of that firm as experts in accounting
and auditing.

DISTRIBUTION
   Great American Reserve  continuously  offers the Contracts through associated
persons of the principal underwriter for Variable Account, Conseco Equity Sales,
Inc. ("CES"), a registered  broker-dealer and member of the National Association
of  Securities  Dealers,  Inc. CES is located at 11815 N.  Pennsylvania  Street,
Carmel,  Indiana 46032, and is an affiliate of Great American  Reserve.  For the
years ended December 31, 1997,  1996 and 1995,  Great American  Reserve paid CES
total  underwriting  commissions  of  $449,417,   $2,195,600  and  $684,533.  In
addition,   certain   Contracts   may  be  sold  by  life   insurance/registered
representatives of other registered broker-dealers.

   CES performs the sales functions relating to the Contracts and Great American
Reserve provides all  administrative  services.  To cover the sales expenses and
administrative  expenses  (including  such  items as  salaries,  rent,  postage,
telephone,  travel,  legal,  actuarial,  audit,  office equipment and printing),
Great American  Reserve makes sales and  administrative  deductions,  varying by
type of Contract. See "Contract Charges" in the Prospectus.

CALCULATION OF YIELD QUOTATIONS
   The Money Market Sub-account's  standard yield quotations may appear in sales
material and  advertising  as  calculated by the standard  method  prescribed by
rules of the Securities and Exchange  Commission.  Under this method,  the yield
quotation  is based on a seven-day  period and  computed  as follows:  The Money
Market Sub-account's daily net investment factor, minus one (1.00) is multiplied
by 365 to produce an annualized  yield.  The annualized  yields of the seven-day
period  are then  averaged  and  carried  to the  nearest  one-hundredth  of one
percent.  This yield reflects  investment results less deductions for investment
advisory fees,  mortality and expense risk fees and the  administrative  charge,
but does not include a deduction of any applicable annual  administrative  fees.
Because of these deductions,  the yield for the Money Market Sub-account will be
lower than the yield for the corresponding Fund of the Conseco Series Trust.

   The Money Market  Sub-account's  effective yield may appear in sales material
and advertising for the same seven-day  period,  determined on a compound basis.
The effective  yield is calculated by compounding the  unannualized  base period
return by adding one to the base period return, raising the sum to a power equal
to 365 divided by 7, and subtracting one from the result.

   The yield on the Money Market Sub-account will generally fluctuate on a daily
basis.  Therefore,  the yield for any given past period is not an  indication or
representation of future yields or rates of return. The actual yield is affected
by changes in interest  rates on money market  securities,  average  Sub-account
maturity,   the  types  and  quality  of  Portfolio   securities   held  by  the
corresponding Fund of the Conseco Series Trust and its operating expenses.

   The  Portfolios of the eligible  Funds may advertise  investment  performance
figures,  including yield. Each Sub-account's  yield will be based upon a stated
30-day  period and will be computed by dividing  the net  investment  income per
accumulation  unit earned  during the period by the maximum  offering  price per
accumulation  unit on the last day of the  period,  according  to the  following
formula:

                        YIELD = 2 ((A - B/CD) + 1)6 - 1)
   Where:
   A = the net investment income earned during the period by the Portfolio.
   B = the expenses accrued for the period (net of reimbursements, if any).
   C = the average daily number of  accumulation  units  outstanding  during the
       period.
   D = the maximum offering price per  accumulation  unit on the last day of the
       period.

CALCULATION OF TOTAL RETURN QUOTATIONS
   Great American Reserve may include certain total return quotations for one or
more of the Portfolios of the eligible Funds in advertising, sales literature or
reports  to  Contract  Owners  or  prospective  purchasers.  Such  total  return
quotations  will be  expressed  as the average  annual rate of total return over
one-, five- and 10-year periods ended as of the end of the immediately preceding
calendar  quarter,  and as  the  dollar  amount  of  annual  total  return  on a
year-to-year,  rolling  12-month  basis  ended as of the end of the  immediately
preceding calendar quarter.

   Average  annual  total  return  quotations  are  computed  according  to  the
following formula:

                                 P (1+T)n = ERV

   Where:
   P = beginning  purchase payment of $1,000 
   T = average annual total return
   n = number of years in period
   ERV = ending redeemable value of a hypothetical  $1,000 purchase payment made
         at the beginning of the one-,  five-or 10-year period at the end of the
         one-, five- or 10-year period (or fractional portion thereof).

INDIVIDUAL AND GROUP FLEXIBLE PREMIUM
PAYMENT VARIABLE ANNUITY

AVERAGE ANNUAL TOTAL RETURNS FOR THE PERIOD ENDED 12/31/97:

                                                              Since
Variable Account Sub-Accounts (1)                  1 Year    Inception
- -------------------------------------              ------    ---------
CONSECO SERIES TRUST
Asset Allocation Portfolio                          5.82%     19.27(2)
Common Stock Portfolio                              6.54%     26.67(2)
Corporate Bond Portfolio                           (1.30)%     5.74(2)
Government Securities Portfolio                    (2.79)%     4.31(2)

                                                                               3
<PAGE>
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THE ALGER AMERICAN FUND
Alger American Growth Portfolio ......      12.98%    10.38%(4)
Alger American Leveraged
   AllCap Portfolio ..................       7.53%    22.43%(3)
Alger American MidCap Growth Portfolio       3.32%     1.15%(4)
Alger American Small Capitalization
   Portfolio .........................        .07%     9.43%(3)
American Century Variable
   Portfolios, Inc.
VP International .....................        N/A    (.004)%(5)
VP Value .............................        N/A     18.75%
Berger IPT
Berger IPT - 100 Fund ................       2.17%     3.07%(4)
Berger IPT - Growth and Income Fund ..      12.28%    13.74%(4)
Berger IPT - Small Company Growth Fund       9.06%     4.35%(4)
Berger/BIAM IPT - International Fund .        N/A   (16.38)%(5)
Neuberger & Berman Advisers
   Management Trust
Limited Maturity Bond Portfolio ......        N/A    (6.75)%(5)
Partners Portfolio ...................        N/A     20.77%(5)
Strong Opportunity Fund II, Inc
Opportunity Fund II ..................        N/A     19.31%(5)
Strong Variable Insurance
   Funds, Inc. .......................
Growth Fund II .......................        N/A     25.21%(5)
The Dreyfus Socially Responsible
   Growth Fund, Inc ..................      15.33%    20.87%(3)
Dreyfus Stock Index Fund .............      19.46%    22.33%(3)
Federated Insurance Series
Federated High Income Bond Fund II ...       2.21%     8.58%(3)
Federated International Equity Fund II      (1.13)%    3.35%(3)
Federated Utility Fund II ............      13.77%    14.34%(3)
Janus Aspen Series
Aggressive Growth Portfolio ..........       1.22%    13.11%(3)
Growth Portfolio .....................      10.31%    17.45%(3)
Worldwide Growth Portfolio ...........       9.73%    22.93%(3)
Van Eck Worldwide Insurance
   Trust
Worldwide Bond Fund ..................      (8.09)%  (1.91)%(3)
Worldwide Emerging Markets Fund ......     (20.72)%  (5.77)%(4)
Worldwide Hard Assets Fund ...........     (11.76)%    4.28%(3)

- ----------
(1) No information is provided with respect to the Sub-accounts investing in The
    American  Century Variable  Portfolios,  Inc. VP Income and Growth Fund, the
    INVESCO Variable Investment Funds, Inc. INVESCO VIF - High Yield and INVESCO
    VIF - Industrial Income  Portfolios;  the Dreyfus Variable  Investment Fund,
    Inc.  International  Value and  Disciplined  Stock  Portfolios;  the  Lazard
    Retirement Series, Inc. Lazard Retirement Equity and Lazard Retirement Small
    Cap  Portfolios;  the  Mitchell  Hutchins  Series  Trust  Growth  and Income
    Portfolio;  and the Van Eck Worldwide  Insurance Trust Worldwide Real Estate
    Funds, because these Funds were not available as of December 31, 1997.
(2) Since  inception (July 25, 1994). 
(3) Since  inception (June 1, 1995). 
(4) Since inception (May 1, 1996). 
(5) Since inception (May 1, 1997).


OTHER PERFORMANCE DATA
   Great American  Reserve may from time to time also illustrate  average annual
total  returns in a  non-standard  format,  as appears in the  following  "Gross
Average Annual Total Returns"  table,  in conjunction  with the standard  format
described  above.  The  non-standard  format will be  identical  to the standard
format except that the withdrawal charge percentage will be assumed to be zero.

   All  non-standard  performance  data will only be  advertised if the standard
performance data for the same period,  as well as for the required  periods,  is
also illustrated.

   Performance data for the Variable Account  investment options may be compared
in  advertisements,  sales literature and reports to contract  owners,  with the
investment  returns on various  mutual funds,  stocks,  bonds,  certificates  of
deposit,  tax free bonds, or common stock and bond indices,  and other groups of
variable  annuity  separate  accounts or other  investment  products  tracked by
Morningstar,  Inc., a widely used  independent  research firm which ranks mutual
funds  and  other  investment  companies  by  overall  performance,   investment
objectives, and assets, or tracked by other services,  companies,  publications,
or persons who rank such  investment  companies on overall  performance or other
criteria.

   Reports  and  promotional  literature  may also  contain  other  information,
including  the effect of  tax-deferred  compounding  on an  investment  option's
performance returns, or returns in general,  which may be illustrated by graphs,
charts or otherwise,  and which may include a comparison,  at various  points in
time,  of the return from an investment in a Contract (or returns in general) on
a  tax-deferred  basis  (assuming  one or more tax  rates)  with the return on a
taxable basis.

   Reports  and  promotional  literature  may also  contain  the  ratings  Great
American Reserve has received from independent rating agencies.  However,  Great
American  Reserve does not guarantee the investment  performance of the Variable
Account investment options.


INDIVIDUAL AND GROUP FLEXIBLE PREMIUM
PAYMENT VARIABLE ANNUITY

GROSS AVERAGE ANNUAL TOTAL RETURNS FOR THE PERIODS ENDED 12/31/97:

                                                                Since
Variable Account Sub-Accounts (1)                 1 Year      Inception
- -------------------------------------             ------     ----------
CONSECO SERIES TRUST
Asset Allocation Portfolio ...................    16.21%      21.88%(2)
Common Stock Portfolio .......................    17.04%      29.40%(2)
Corporate Bond Portfolio .....................     8.39%       8.12%(2)
Government Securities Portfolio ..............     6.76%       6.67%(2)
THE ALGER AMERICAN FUND
Alger American Growth Portfolio ..............    24.00%      16.68%(4)
Alger American Leveraged AllCap Portfolio ....    18.02%      26.47%(3)
Alger American MidCap Growth Portfolio .......    13.41%       6.96%(4)
Alger American Small Capitalization
   Portfolio .................................     9.84%       3.12%(3)
AMERICAN CENTURY VARIABLE
   PORTFOLIOS, INC.
VP International .............................      N/A       14.16%(5)
VP Value .....................................      N/A       35.48%(5)
BERGER IPT
Berger IPT - 100 Fund ........................    12.18%       8.99%(4)
Berger IPT - Growth and Income Fund ..........    23.26%      20.22%(4)
Berger IPT - Small Company Growth Fund .......    19.64%      10.31%(4)
Berger/BIAM IPT - International Fund .........      N/A      (4.46)%(5)
NEUBERGER & BERMAN ADVISERS
   MANAGEMENT TRUST
Limited Maturity Bond Portfolio ..............      N/A        6.50%(5)
Partners Portfolio ...........................      N/A       37.77%(5)
STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II ..........................      N/A       36.12%(5)
STRONG VARIABLE INSURANCE
   FUNDS, INC.
Growth Fund II ...............................      N/A       42.82%(5)
THE DREYFUS SOCIALLY RESPONSIBLE
   GROWTH FUND, INC ..........................    26.60%      24.92%(3)
DREYFUS STOCK INDEX FUND .....................     3.11%      26.43%(3)
FEDERATED INSURANCE SERIES
Federated High Income Bond Fund II ...........    12.25%      12.29%(3)
Federated International Equity Fund II .......     8.55%       6.90%(3)
Federated Utility Fund II ....................    24.88%      18.21%(3)
JANUS ASPEN SERIES
Aggressive Growth Portfolio ..................    11.10%      16.90%(3)
Growth Portfolio .............................    21.04%      21.38%(3)
Worldwide Growth Portfolio ...................    20.46%      27.02%(3)
VAN ECK WORLDWIDE INSURANCE TRUST
WORLDWIDE BOND FUND ..........................      .96%       1.50%(3)
Worldwide Emerging Markets Fund ..............  (12.83)%      (.59)%(4)
Worldwide Hard Assets Fund ...................    3.05)%       7.85%(3)


4
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

- ----------
(1) No information is provided with respect to the Sub-accounts investing in The
    American  Century  Variable  Portfolios,  Inc.  Income and Growth Fund,  the
    INVESCO Variable Investment Funds, Inc. INVESCO VIF - High Yield and INVESCO
    VIF Industrial Income Portfolios; the Dreyfus Variable Investment Fund, Inc.
    International Value and Disciplined Stock Portfolios;  the Lazard Retirement
    Series,  Inc.  Lazard  Retirement  Equity  and Lazard  Retirement  Small Cap
    Portfolios,  the Mitchell Hutchins Series Trust Growth and Income Portfolio;
    and the  Van  Eck  Worldwide  Insurance  Trust  Worldwide  Hard  Assets  and
    Worldwide  Real Estate  Funds,  because these Funds were not available as of
    December 31, 1997.
(2) Since inception (July 25, 1994).
(3) Since inception (June 1, 1995).
(4) Since inception (May 1, 1996).
(5) Since inception (May 1,1997).


FINANCIAL STATEMENTS
   Audited Financial  Statements of Great American Reserve Annuity Account E and
Great American  Reserve  Insurance  Company as of December 31, 1997 are included
herein.

GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E

STATEMENT OF ASSETS AND LIABILITIES
DECEMBER 31, 1997
                                         Cost       Shares       Value
                                         ----       ------       -----
Assets: Investments in portfolio
shares, at net asset value
(Note 2):
THE ALGER AMERICAN FUND:
Growth Portfolio ..............   $     22,486.9    932,278 $    961,539
Leveraged AllCap Portfolio ....        101,469.1  2,061,354    2,351,038
MidCap Portfolio ..............         31,470.0    761,602      760,944
Small Capitalization Portfolio         125,541.1  5,188,588    5,492,424
AMERICAN CENTURY VARIABLE
   PORTFOLIOS, INC.:
VP International Fund .........         26,123.1    177,814      178,682
VP Value Fund .................         73,653.2    505,492      510,417
BERGER INSTITUTIONAL
   PRODUCTS TRUST:
100 Fund ......................         65,249.2    752,521      724,918
Growth and Income Fund ........         81,602.4  1,076,683    1,092,656
Small Company Growth Fund .....         18,340.0    208,826      221,181
BIAM International Fund .......        201,289.5  2,012,558    1,970,624
CONSECO SERIES TRUST:
Asset Allocation Portfolio ....        851,457.8 11,661,996   11,341,977
Common Stock Portfolio ........        958,490.9 20,655,014   19,326,216
Corporate Bond Portfolio ......        525,377.4  5,259,245    5,324,957
Government Securities Portfolio         36,843.7    439,928      443,603
Money Market Portfolio ........      3,543,929.1  3,543,929    3,543,929
DREYFUS STOCK INDEX FUND ......        633,476.5 14,861,552   16,312,021
THE DREYFUS SOCIALLY RESPON-
   SIBLE GROWTH FUND, INC .....         85,225.6  1,995,972    2,128,083
FEDERATED INSURANCE SERIES:
High Income Bond Fund II ......        269,559.6  2,798,328    2,951,677
International Equity Fund II ..         32,009.8    386,779      392,760
Utility Fund II ...............         72,988.5    879,413    1,043,005
THE JANUS ASPEN SERIES:
Aggressive Growth Portfolio ...        136,236.9  2,519,649    2,799,669
Growth Portfolio ..............        461,464.6  7,810,949    8,527,866
Worldwide Growth Portfolio ....        654,303.1 14,040,224   15,304,149
NEUBERGER & BERMAN ADVISERS
MANAGEMENT TRUST:
Limited Maturity Bond Portfolio          1,855.7     26,017       26,203
Partners Portfolio ............         60,287.5  1,223,446    1,241,922
STRONG VARIABLE
   INSURANCE FUNDS, INC.:
Growth Fund II ................          8,151.2    103,672      101,483
Strong Opportunity Fund II.....         14,104.5    304,667      306,069
THE VAN ECK WORLDWIDE
   INSURANCE TRUST:
Worldwide Bond Fund ...........        315,450.1  3,404,758    3,466,797
Worldwide
   Emerging Markets Fund ......        174,418.2  2,359,098    1,918,600
Worldwide Hard Asset Fund
   (Note 1) ...................        288,721.6  4,534,307    4,538,703
Total assets ............................................... 115,304,112

Liabilities:
Amounts due to Great American Reserve Insurance Company ....     140,354
Net assets (Note 6) ........................................$115,163,758

The accompanying notes are an integral part of these financial statements.


GREAT AMERICAN RESERVE VARIABLE ANNUITY
ACCOUNT E

STATEMENT OF ASSETS AND LIABILITIES CONTINUED
DECEMBER 31, 1997

                                    UNITS           UNIT         REPORTED
                                                    VALUE          VALUE
Net assets attributable to:
Contract owners' deferred annuity reserves:
THE ALGER AMERICAN FUND:
Growth Portfolio ...............   742,232.6     $1.293971    $  960,427
Leveraged AllCap Portfolio ..... 1,279,295.5      1.835511     2,348,160
MidCap Portfolio ...............   679,329.8      1.118979       760,156
Small Capitalization Portfolio . 3,988,447.7      1.375354     5,485,527
AMERICAN CENTURY VARIABLE
   PORTFOLIOS, INC.:
VP International Fund ..........   163,369.8      1.092954       178,556
VP Value Fund ..................   415,890.9      1.225987       509,877
BERGER INSTITUTIONAL
   PRODUCTS TRUST:
100 Fund .......................   627,056.2      1.154662       724,038
Growth and Income Fund .........   802,420.3      1.360249     1,091,491
Small Company Growth Fund ......   187,471.2      1.178105       220,861
BIAM International Fund ........ 2,029,229.7      0.969881     1,968,111
CONSECO SERIES TRUST:
Asset Allocation Portfolio ..... 5,740,115.3      1.973445    11,327,800
Common Stock Portfolio ......... 7,962,515.1      2.424118    19,302,081
Corporate Bond Portfolio ....... 4,066,811.9      1.307768     5,318,446
Government Securities Portfolio.   354,897.0      1.248382       443,047
Money Market Portfolio ......... 3,116,004.9      1.136082     3,540,038
DREYFUS STOCK INDEX FUND ....... 8,884,648.6      1.833764    16,292,345
THE DREYFUS SOCIALLY RESPON-
   SIBLE GROWTH FUND, INC. ..... 1,195,614.4      1.777912     2,125,697
FEDERATED INSURANCE SERIES:
High Income Bond Fund II ....... 2,184,738.8      1.349419     2,948,127
International Equity Fund II ...   329,971.3      1.188469       392,161
Utility Fund II ................   675,836.3      1.541347     1,041,698

THE JANUS ASPEN SERIES:
Aggressive Growth Portfolio .... 1,867,131.1      1.497524     2,796,074
Growth Portfolio ............... 5,160,717.8      1.650431     8,517,407
Worldwide Growth Portfolio ..... 8,234,605.0      1.856255    15,285,524
NEUBERGER & BERMAN ADVISERS
   MANAGEMENT TRUST:
Limited Maturity Bond Portfolio.    25,088.9      1.043140        26,171
Partners Portfolio ............. 1,000,599.9      1.239881     1,240,625
STRONG VARIABLE INSURANCE
   FUNDS, INC.:
Growth Fund II .................    79,814.6      1.270148       101,376
Strong Opportunity Fund II .....   248,615.4      1.229863       305,763
THE VAN ECK WORLDWIDE
   INVESTMENT TRUST:
Worldwide Bond Fund ............ 3,332,067.1      1.039146     3,462,503
Worldwide
   Emerging Markets Fund ....... 1,935,324.5      0.990151     1,916,263
Worldwide
   Hard Assets Fund (Note 1) ...       156.5      1.417413           222
Net assets (Note 6) ....................................... $115,163,758

 The accompanying notes are an integral part of these financial statements.

                                                                               5
<PAGE>
================================================================================
GREAT AMERICAN RESERVE VARIABLE ANNUITY
ACCOUNT E

STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996

                                                     1997         1996
                                                     -----        -----
Investment income:
   Dividends from investments
   in portfolio shares .......................   $7,456,439   $1,880,859
Expenses:
   Mortality and expense risk fees ...........      848,167      211,735
Administrative fees ..........................      101,780       24,908
Total expenses ...............................      949,947      236,643
Net investment income ........................    6,506,492    1,644,216
Net realized gains (losses) and unrealized
   appreciation (depreciation) on investments:
   Net realized gains on sales of investments
   in portfolio shares .......................      284,803       90,408
Net change in unrealized appreciation
   of investments in portfolio shares ........    1,446,801    1,416,628
Net gain on investments in portfolio shares ..    1,731,604    1,507,036
Net increase in net assets from operations ...   $8,238,096   $3,151,252

The accompanying notes are an integral part of these financial statements.


STATEMENTS OF CHANGES IN NET ASSETS

FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996


                                             1997              1996
                                             -----             -----
Changes from operations:
   Net investment income ............   $   6,506,492    $   1,644,216
Net realized gains on sales of
   investments ......................         284,803           90,408
Net change in unrealized appreciation
   of investments ...................       1,446,801        1,416,628
Net increase in net assets
   from operations ..................       8,238,096        3,151,252
Changes from principal transactions:
   Net contract purchase payments ...      75,117,717       26,259,253
Contract redemptions ................      (2,305,982)        (523,287)
Net transfers (to) from fixed account         146,732         (239,681)
Net increase in net assets from
   principal transactions ...........      72,958,467       25,496,285
Net increase in net assets ..........      81,196,563       28,647,537

NET ASSETS, BEGINNING OF YEAR .......      33,967,195        5,319,658
Net assets, end of year (Note 6) ....   $ 115,163,758    $  33,967,195

 The accompanying notes are an integral part of these financial statements.


GREAT AMERICAN RESERVE VARIABLE ANNUITY
ACCOUNT E

Notes to Financial Statements

  DECEMBER 31, 1997

(1) GENERAL
   Great American Reserve Variable Annuity Account E ("Account E") is registered
under the  Investment  Company  Act of 1940,  as amended,  as a unit  investment
trust.  Account E was established on November 12, 1993 and commenced  operations
on July 25, 1994 as a segregated  investment  account for  individual  and group
variable  annuity  contracts  which are  registered  under the Securities Act of
1933.  The  operations  of Account E are  included  in the  operations  of Great
American Reserve Insurance Company (the "Company") pursuant to the provisions of
the Texas Insurance Code. The Company is an indirect wholly owned  subsidiary of
Conseco,  Inc., a publicly-held  specialized  financial services holding company
listed on the New York Stock Exchange.

   Prior to June 1, 1995,  Account E invested solely in shares of the portfolios
of the Conseco Series Trust.  Currently,  the following  investment  options are
available (effective date in parenthesis):

   THE ALGER  AMERICAN FUND Growth  Portfolio  (June 1, 1996)  Leveraged  AllCap
Portfolio (June 1, 1995) MidCap  Portfolio  (June 1, 1996) Small  Capitalization
Portfolio (June 1, 1995)
   AMERICAN  CENTURY  VARIABLE  PORTFOLIOS,  INC. (MAY 1, 1997) VP International
Fund and VP Value Fund
   BERGER INSTITUTIONAL PRODUCTS TRUST 100 Fund (June 1, 1996) Growth and Income
Fund (June 1, 1996) Small Company Growth Fund (June 1, 1996) BIAM  International
Fund (May 1, 1997) CONSECO SERIES TRUST Asset Allocation Portfolio, Common Stock
Portfolio,  Corporate Bond Portfolio,  Government  Securities  Portfolio,  Money
Market Portfolio
   THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC. (JUNE 1, 1995)
   DREYFUS STOCK INDEX FUND (JUNE 1, 1995)
   FEDERATED  INSURANCE  SERIES  (JUNE  1,  1995)  High  Income  Bond  Fund  II,
International Equity Fund II, Utility Fund II
   THE JANUS ASPEN SERIES (JUNE 1, 1995)  Aggressive  Growth  Portfolio,  Growth
Portfolio, Worldwide Growth Portfolio
   NEUBERGER & BERMAN ADVISERS  MANAGEMENT  TRUST (MAY 1, 1997) Limited Maturity
Bond Portfolio, Partners Portfolio
   STRONG VARIABLE INSURANCE FUNDS, INC. Growth Fund II (May 1, 1997)
   STRONG OPPORTUNITY FUND II (MAY 1, 1997)
   THE VAN ECK WORLDWIDE  INSURANCE  TRUST  Worldwide  Bond Fund (June 1, 1995),
Worldwide Emerging Markets Fund (June 1, 1996), Worldwide Hard Assets Fund (June
1, 1995)

   Van Eck Worldwide  Insurance Trust  terminated the Worldwide Hard Assets Fund
on May 1, 1997 and the Gold and Natural Resources Fund was renamed the Worldwide
Hard Assets Fund. The remaining  units in the terminated fund relate to contract
owners who have not transferred out.

   The financial  statements  have been prepared in  accordance  with  generally
accepted  accounting  principles and, as such, include amounts based on informed
estimates and judgements of management with consideration  given to materiality.
Actual results could differ from those estimates.

6
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

(2) Summary of Significant Accounting Policies

   INVESTMENT VALUATION, TRANSACTIONS AND INCOME
   Investments  in portfolio  shares are valued using the net asset value of the
respective  portfolios at the end of each New York Stock Exchange  business day.
Investment share  transactions are accounted for on a trade date basis (the date
the order to purchase  or redeem  shares is  executed)  and  dividend  income is
recorded on the  ex-dividend  date. The cost of investments in portfolio  shares
sold is determined on a first-in  first-out  basis.  Account E does not hold any
investments which are restricted as to resale.

   Net  investment  income  and  net  realized  gains  (losses)  and  unrealized
appreciation  (depreciation)  on  investments  are allocated to the contracts on
each  valuation  date based on each  contract's  pro rata share of the assets of
Account E as of the beginning of each valuation date.

   FEDERAL INCOME TAXES
   No  provision  for  federal  income  taxes has been made in the  accompanying
financial  statements  because the  operations  of Account E are included in the
total  operations of the Company,  which is treated as a life insurance  company
for federal income tax purposes under the Internal  Revenue Code. Net investment
income and realized gains (losses) are retained in Account E and are not taxable
until  received  by the  contract  owner or  beneficiary  in the form of annuity
payments or other distributions.

   ANNUITY  RESERVES
   Deferred  annuity  contract  reserves are comprised of net contract  purchase
payments less  redemptions  and benefits.  These reserves are adjusted daily for
the net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation (depreciation) on investments.

(3) PURCHASES AND SALES OF INVESTMENTS IN
    PORTFOLIO SHARES

   The  aggregate  cost of purchases  of  investments  in portfolio  shares were
$90,025,395  and  $29,565,192  for the years ended  December  31, 1997 and 1996,
respectively.  The  aggregate  proceeds from sales of  investments  in portfolio
shares were $10,491,816 and $2,741,697 for the years ended December 31, 1997 and
1996, respectively.

(4) DEDUCTIONS AND EXPENSES

   Although  periodic  retirement  payments to contract owners vary according to
the investment performance of the portfolios,  such payments are not affected by
mortality or expense  experience  because the Company  assumes the mortality and
expense risks under the contracts.

   The  mortality  risk  assumed by the Company  results  from the life  annuity
payment  option in the  contracts  in which the Company  agrees to make  annuity
payments regardless of how long a particular annuitant or other payee lives. The
annuity  payments  are  determined  in  accordance  with annuity  purchase  rate
provisions  established  at the  time the  contracts  are  issued.  Based on the
actuarial  determination of expected mortality,  the Company is required to fund
any deficiency in the annuity payment reserves from its general account assets.

   The expense risk assumed by the Company is the risk that the  deductions  for
sales and  administrative  expenses may prove  insufficient  to cover the actual
sales and  administrative  expenses.  The Company deducts daily from Account E a
fee, which is equal on an annual basis to 1.25 percent of the daily value of the
total  investments  of Account E, for assuming the mortality and expense  risks.
These fees were $848,167 and $211,735 for the years ended  December 31, 1997 and
1996, respectively.

   Pursuant to an  agreement  between  Account E and the  Company  (which may be
terminated  by the  Company),  the  Company  provides  sales and  administrative
services to Account E, as well as a guaranteed  minimum  death  benefit prior to
retirement  for the  contracts.  The Company may deduct a percentage  of amounts
surrendered to cover sales  expenses.  The percentage  varies up to 9.00 percent
based upon the number of years the  contract  has been held.  In  addition,  the
Company deducts units from individual contracts annually and upon full surrender
to cover an  administrative  fee of $30. Sales and  administrative  charges were
$120,852  and  $21,774  for  the  years  ended   December  31,  1997  and  1996,
respectively.  The Company  also deducts  daily from  Account E a fee,  which is
equal on an  annual  basis  to 0.15  percent  of the  daily  value of the  total
investments  of Account E, for  administrative  expenses.  These  expenses  were
$101,780  and  $24,908  for  the  years  ended   December  31,  1997  and  1996,
respectively.

(5) OTHER TRANSACTIONS WITH AFFILIATES

   Conseco  Equity Sales,  Inc.,  an affiliate of the Company,  is the principal
underwriter  and performs all variable  annuity sales functions on behalf of the
Company  through  various  retail  broker/dealers  including  Conseco  Financial
Services, Inc., an affiliate of the Company.

(6) NET ASSETS

Net assets consisted of the following at December 31, 1997:

Proceeds from the sales of units since organization,
   less proceeds of units redeemed .....................   $103,499,006
Undistributed net investment income ....................      8,400,076
Undistributed net realized gains on sales of investments        447,223
Net unrealized appreciation of investments .............      2,817,453
Total net assets .......................................   $115,163,758

                                                                               7
<PAGE>
================================================================================

    REPORT OF INDEPENDENT ACCOUNTANTS

   To The Board of Directors of Great  American  Reserve  Insurance  Company and
Contract Owners of Great American Reserve Variable Annuity Account E

   We have audited the accompanying statement of assets and liabilities of Great
American  Reserve  Variable Annuity Account E (the "Account") as of December 31,
1997,  and the related  statements of  operations  and changes in net assets for
each of the two years in the period then ended.  These financial  statements are
the responsibility of the Accounts' management. Our responsibility is to express
an opinion on these financial statements based on our audits.

   We  conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. Our procedures included
confirmation  of portfolio  shares owned at December 31, 1997 by  correspondence
with custodians. An audit also includes assessing the accounting principles used
and significant estimates made by management,  as well as evaluating the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Great American Reserve Variable
Annuity Account E as of December 31, 1997, and the results of its operations and
changes in its net assets for each of the two years in the period then ended, in
conformity with generally accepted accounting principles.

Coopers & Lybrand L.L.P.

Indianapolis, Indiana
February 23, 1998


REPORT OF INDEPENDENT ACCOUNTANTS

   To the Shareholders  and Board of Directors Great American Reserve  Insurance
Company

   We have audited the  accompanying  balance  sheet of Great  American  Reserve
Insurance  Company (the  "Company")  as of December  31, 1997 and 1996,  and the
related  statements of operations,  shareholder's  equity and cash flows for the
years ended  December 31, 1997 and 1996 and the four months  ended  December 31,
1995.  We  have  also  audited  the   accompanying   statement  of   operations,
shareholder's  equity and cash flows of the Company for the eight  months  ended
August 31, 1995 based on the basis of accounting  applicable to periods prior to
the adoption of push down accounting upon Conseco, Inc.'s purchase of all common
shares  of the  Company  it did not  previously  own (see note 1 of the notes to
financial  statements  regarding  the adoption of push down  accounting).  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

   We  conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly, in
all  material  respects,  the  financial  position  of  Great  American  Reserve
Insurance  Company as of  December  31,  1997 and 1996,  and the  results of its
operations  and its cash flows for the years ended  December  31, 1997 and 1996,
the four months  ended  December  31, 1995 and the eight months ended August 31,
1995, in conformity with generally accepted accounting principles.

Coopers & Lybrand L.L.P.

Indianapolis, Indiana
April 20, 1998

8
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                Financial Statements - December 31, 1997 AND 1996
================================================================================



                                  BALANCE SHEET

<TABLE>
<CAPTION>

(DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNT)
- --------------------------------------------------------------------------------------------------------------------
                                                                                            1997           1996
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                                           <C>           <C> 
ASSETS
  Investments:
    Actively managed fixed maturities at fair value
      (amortized cost: 1997 - $1,705.2; 1996 - $1,810.8)...............................   $1,734.0      $1,795.1
    Mortgage loans.....................................................................       57.2          77.3
    Credit-tenant loans................................................................       88.9          93.4
    Policy loans.......................................................................       80.6          80.8
    Other invested assets..............................................................       88.2          89.0
    Short-term investments.............................................................       49.5          14.8
    Assets held in separate accounts...................................................      402.1         232.4
- --------------------------------------------------------------------------------------------------------------------
      Total investments................................................................    2,500.5       2,382.8
Accrued investment income..............................................................       30.5          32.9
Cost of policies purchased.............................................................      101.6         143.0
Cost of policies produced..............................................................       60.7          38.2
Reinsurance receivables................................................................       21.9          25.7
Goodwill (net of accumulated amortization: 1997 - $13.2; 1996 - $11.7).................       48.2          49.7
Other assets...........................................................................        8.3           8.2
- --------------------------------------------------------------------------------------------------------------------
      Total assets.....................................................................   $2,771.7      $2,680.5
====================================================================================================================


LIABILITIES AND SHAREHOLDER'S EQUITY
  Liabilities:
    Insurance liabilities:
      Interest sensitive products......................................................   $1,522.1      $1,636.5
      Traditional products.............................................................      248.3         251.5
      Claims payable and other policyholder funds......................................       62.5          69.5
      Liabilities related to separate accounts.........................................      402.1         232.4
    Income tax liabilities.............................................................       44.2          29.8
    Investment borrowings .............................................................       61.0          48.4
    Other liabilities..................................................................       14.6          15.5
- --------------------------------------------------------------------------------------------------------------------
      Total liabilities................................................................    2,354.8       2,283.6
- --------------------------------------------------------------------------------------------------------------------
  Shareholder's equity:
    Common stock and additional paid-in capital (par value $4.80 per share, 1,065,000
      shares authorized, 1,043,565 shares issued and outstanding)......................      380.8         380.8
    Accumulated other comprehensive income:
      Unrealized appreciation (depreciation) of fixed maturity securities
        (net of applicable deferred income taxes: 1997-- $4.4; 1996-- $(2.4))..........        8.2          (4.4)
      Unrealized appreciation (depreciation) of other investments
        (net of applicable deferred income taxes: 1997-- $.3; 1996-- $(.1))............         .5           (.2)
    Retained earnings..................................................................       27.4          20.7
- --------------------------------------------------------------------------------------------------------------------
      Total shareholder's equity.......................................................      416.9         396.9
- --------------------------------------------------------------------------------------------------------------------
      Total liabilities and shareholder's equity.......................................   $2,771.7      $2,680.5
====================================================================================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.


                                                                               9
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================
                             STATEMENT OF OPERATIONS

(DOLLARS IN MILLIONS)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                        PRIOR BASIS
                                                                                                                       -------------
                                                                                 YEAR          YEAR       FOUR MONTHS  EIGHT MONTHS
                                                                                 ENDED         ENDED         ENDED         ENDED
                                                                             DECEMBER 31,  DECEMBER 31,  DECEMBER 31,   AUGUST 31,
                                                                                 1997          1996          1995          1995
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>          <C>            <C>            <C>   
Revenues:
  Insurance policy income................................................       $ 75.7       $ 81.4         $ 31.8         $ 60.5
  Net investment income..................................................        222.6        218.4           74.2          136.4
  Net investment gains...................................................         13.3          2.7           12.5            7.3
- ------------------------------------------------------------------------------------------------------------------------------------
    Total revenues.......................................................        311.6        302.5          118.5          204.2
- ------------------------------------------------------------------------------------------------------------------------------------
Benefits and expenses:
  Insurance policy benefits..............................................         56.5         54.9           18.9           45.9
  Change in future policy benefits.......................................         (4.8)        (3.7)            .2           (4.3)
  Amounts added to annuity and financial product
    policyholder account balances:
    Interest.............................................................         83.6         93.8           32.9           66.7
    Other amounts added to variable annuity products.....................         55.7         35.6           11.3            7.9
  Interest expense on investment borrowings..............................          4.0          6.2            1.0            3.6
  Amortization...........................................................         27.1         20.3           15.3           16.0
  Other operating costs and expenses.....................................         28.2         54.3           13.1           23.7
- ------------------------------------------------------------------------------------------------------------------------------------
    Total benefits and expenses..........................................        250.3        261.4           92.7          159.5
- ------------------------------------------------------------------------------------------------------------------------------------
    Income before income taxes...........................................         61.3         41.1           25.8           44.7
Income tax expense.......................................................         22.1         15.4            9.7           16.5
- ------------------------------------------------------------------------------------------------------------------------------------
    Net income...........................................................       $ 39.2       $ 25.7         $ 16.1         $ 28.2
====================================================================================================================================

                              The accompanying notes are an integral part of the financial statements.
</TABLE>

10
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================

                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================
                        STATEMENT OF SHAREHOLDER'S EQUITY

(DOLLARS IN MILLIONS)
<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                           COMMON STOCK  ACCUMULATED OTHER
                                                                                          AND ADDITIONAL   COMPREHENSIVE   RETAINED
                                                                                 TOTAL    PAID-IN CAPITAL     INCOME       EARNINGS
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>          <C>            <C>             <C>  
Balance, December 31, 1994 (a)...........................................       $364.9       $339.7         $(55.1)         $80.3
  Comprehensive income, net of tax:
    Net income (a).......................................................         28.2         --             --             28.2
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of 34.1) (a).......................         59.0         --             59.0           --
- ----------------------------------------------------------------------------------------
        Total comprehensive income (a)...................................         87.2
  Dividends on common stock (a)..........................................        (41.2)        --
  Adjustment of balance due to new accounting basis......................          5.1         41.1           (2.0)         (34.0)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, August 31, 1995.................................................        416.0        380.8            1.9           33.3
  Comprehensive income, net of tax:
    Net income...........................................................         16.1         --             --             16.1
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of $6.1)...........................         10.5         --             10.5           --
- ----------------------------------------------------------------------------------------
        Total comprehensive income.......................................         26.6
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1995...............................................        442.6        380.8           12.4           49.4
  Comprehensive income, net of tax:
    Net income...........................................................         25.7         --             --             25.7
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of ($9.7)).........................        (17.0)        --            (17.0)          --
- ----------------------------------------------------------------------------------------
        Total comprehensive income.......................................          8.7
  Dividends on common stock..............................................        (54.4)        --             --            (54.4)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1996...............................................        396.9        380.8           (4.6)          20.7
  Comprehensive income, net of tax:
    Net income...........................................................         39.2         --             --             39.2
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of $7.2)...........................         13.3         --             13.3           --
- ----------------------------------------------------------------------------------------
        Total comprehensive income.......................................         52.5         --             --             --
  Dividends on common stock..............................................        (32.5)        --             --            (32.5)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1997...............................................       $416.9       $380.8          $ 8.7          $27.4
====================================================================================================================================

- ------------------------------------------------------------------------------------------------------------------------------------

(a)  Prior basis.

                              The accompanying notes are an integral part of the financial statements.

                                                                                                                                  11
</TABLE>
<PAGE>
================================================================================

                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================
                             STATEMENT OF CASH FLOWS

(DOLLARS IN MILLIONS)
<TABLE>
<CAPTION>
====================================================================================================================================

                                                                                                                        PRIOR BASIS
                                                                                                                        ------------
                                                                                 YEAR          YEAR     FOUR MONTHS     EIGHT MONTHS
                                                                                ENDED         ENDED         ENDED           ENDED
                                                                             DECEMBER 31,  DECEMBER 31,  DECEMBER 31,     AUGUST 31,
                                                                                 1997          1996          1995            1995
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>          <C>            <C>            <C>   
Cash flows from operating activities:
  Net income.............................................................       $ 39.2       $ 25.7         $ 16.1         $ 28.20
  Adjustments to reconcile net income to net cash
    provided by operating activities:
    Amortization.........................................................         27.1         20.3           15.3           16.0
    Income taxes.........................................................          6.7         (3.9)           2.3            2.9
    Insurance liabilities................................................        (60.9)       (40.5)         (25.8)         (14.0)
    Amounts added to annuity and financial product
      policyholder account balances......................................        139.3        129.4           44.2           74.6
    Fees charged to insurance liabilities................................        (31.3)       (32.8)         (10.3)         (22.2)
    Accrual and amortization of investment income........................           .3          3.1            3.2           (1.8)
    Deferral of cost of policies produced................................        (31.8)       (13.2)          (3.0)          (6.6)
    Investment gains.....................................................        (13.3)        (2.7)         (12.5)          (7.3)
    Other................................................................         (4.6)        (8.8)          (8.9)          (3.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided by operating activities..........................         70.7         76.6           20.6           66.6
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Sales of investments...................................................        755.2        988.9          513.2          406.5
  Maturities and redemptions.............................................        150.4        101.7           60.4           57.5
  Purchases of investments...............................................       (753.6)      (954.2)        (532.2)        (476.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided (used) by investing activities...................        152.0        136.4           41.4          (12.2)
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
  Deposits to insurance liabilities......................................        255.9        169.8           50.8          104.4
  Cash paid in reinsurance recapture.....................................         --           --            (71.1)           --
  Investment borrowings..................................................         12.6        (35.8)         (36.8)         121.0
  Withdrawals from insurance liabilities.................................       (424.0)      (306.7)         (71.9)        (166.3)
  Dividends paid on common stock.........................................        (32.5)       (44.5)          --            (41.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided (used) by financing activities...................       (188.0)      (217.2)        (129.0)          17.9
- ------------------------------------------------------------------------------------------------------------------------------------
      Net increase (decrease) in short-term investments..................         34.7         (4.2)         (67.0)          72.3
Short-term investments, beginning of period..............................         14.8         19.0           86.0           13.7
- ------------------------------------------------------------------------------------------------------------------------------------
Short-term investments, end of period....................................       $ 49.5       $ 14.8         $ 19.0         $ 86.0
====================================================================================================================================

                             The accompanying notes are an integral part of the financial statements.
</TABLE>


12
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                         NOTES TO FINANCIAL STATEMENTS
================================================================================

1. SIGNIFICANT ACCOUNTING POLICIES

   ORGANIZATION AND BASIS OF PRESENTATION
   Great   American   Reserve   Insurance   Company  (the   "Company")   markets
tax-qualified annuities and certain employee benefit- related insurance products
through professional independent agents. Since August 1995, the Company has been
a wholly owned subsidiary of Conseco,  Inc.  ("Conseco"),  a financial  services
holding  company engaged in the  development,  marketing and  administration  of
supplemental health insurance,  annuity,  individual life insurance,  individual
and group major medical  insurance and other  insurance  products.  During 1994,
Conseco  effectively  owned 36 percent of the  Company,  through  its  ownership
interest  in CCP  Insurance,  Inc.  ("CCP"),  a holding  company  organized  for
companies   previously   acquired  by  Conseco  Capital   Partners,   Inc.  (the
"Partnership"),  a limited  partnership  organized  by Conseco.  The Company was
acquired by the  Partnership  in 1990 (the  "Partnership  Acquisition").  During
1995, Conseco's ownership in CCP (and in the Company) increased to 49 percent as
a result of purchases  of CCP common  stock by CCP and Conseco.  In August 1995,
Conseco  completed the purchase of the  remaining  shares of CCP common stock it
did not  already  own in a  transaction  pursuant  to which CCP was merged  with
Conseco,   with  Conseco   being  the   surviving   corporation   (the  "Conseco
Acquisition").

   The  accompanying  financial  statements  give effect to "push down" purchase
accounting to reflect the Partnership  Acquisition and the Conseco  Acquisition.
As a result of  applying  "push down"  purchase  accounting:  (i) the  Company's
financial  position  and results of  operations  for periods  subsequent  to the
Partnership  Acquisition and before the Conseco  Acquisition (the "prior basis")
reflect the  Partnership's  cost to acquire the  Company's  asset and  liability
accounts  based upon their  estimated fair values at the purchase date; and (ii)
the  Company's   financial  position  and  results  of  operations  for  periods
subsequent  to the Conseco  Acquisition  reflect  Conseco's  cost to acquire the
Company's asset and liability accounts based upon their estimated fair values at
the purchase dates.

   The effect of the adoption of the new basis of  accounting  on the  Company's
balance sheet accounts on August 31, 1995, was as follows (dollars in millions):

                                                                          DEBIT
                                                                        (CREDIT)
- --------------------------------------------------------------------------------

Cost of policies purchased ....................................      $  59.0
Cost of policies produced .....................................        (27.0)
Goodwill ......................................................        (15.1)
Insurance liabilities .........................................         (1.2)
Income tax liabilities ........................................        (11.9)
Other .........................................................          1.3
Common stock and additional paid-in capital ...................        (41.1)
Net unrealized appreciation of fixed maturity securities ......          1.4
Net unrealized appreciation of other investments ..............           .6
Retained earnings .............................................         34.0

   The accompanying  financial  statements have been prepared in conformity with
generally accepted accounting principles ("GAAP"), which differ in some respects
from statutory  accounting  practices  followed in the  preparation of financial
statements  submitted  to state  insurance  departments.  As such,  they include
amounts based on informed estimates and judgment,  with  consideration  given to
materiality.   Many  estimates  and  assumptions  are  utilized  in  calculating
amortized value and  recoverability  of securities,  cost of policies  produced,
cost of policies  purchased,  goodwill,  insurance  liabilities,  guaranty  fund
assessment  accruals,  liabilities  for  litigation  and deferred  income taxes.
Actual results could differ from reported results using those estimates. Certain
amounts from the 1996 financial  statements and notes have been  reclassified to
conform with the 1997 presentation.

   INVESTMENTS
   Fixed  maturity  investments  are  securities  that mature more than one year
after issuance.  They include bonds,  notes receivable and preferred stocks with
mandatory redemption features and are classified as follows:

   Actively  managed  - fixed  maturity  securities  that  may be sold  prior to
   maturity due to changes  that might occur in market  interest  rates,  issuer
   credit  quality or the Company's  liquidity  requirements.  Actively  managed
   fixed  maturity  securities  are  carried  at  estimated  fair  value and the
   unrealized  gain or  loss is  recorded  net of tax  and  related  adjustments
   described  below as a  component  of  shareholder's  equity.

   Trading - fixed maturity  securities are bought and held  principally for the
   purpose of selling them in the near term.  Trading  securities are carried at
   estimated  fair  value.  Unrealized  gains  or  losses  are  included  in net
   investment gains (losses). The Company held $.9 million of trading securities
   at December  31,  1997,  which are  included in other  invested  assets.  The
   Company did not hold any trading securities at December 31, 1996 or 1995.

   Held to  maturity  - fixed  maturity  securities  which the  Company  has the
   ability and positive intent to hold to maturity, and are carried at amortized
   cost.  The Company may dispose of these  securities if the credit  quality of
   the issuer  deteriorates,  if regulatory  requirements  change or under other
   unforeseen  circumstances.  The Company has not held any  securities  in this
   classification during 1997, 1996 or 1995.

   Anticipated  returns,   including  investment  gains  and  losses,  from  the
investment  of   policyholder   balances  are  considered  in  determining   the
amortization  of the  cost  of  policies  purchased  and the  cost  of  policies
produced.  When  actively  managed  fixed  maturity  securities  are  stated  at
estimated  fair value,  an adjustment to the cost of policies  purchased and the
cost of policies  produced may be necessary  if a change in  amortization  would
have been recorded if such  securities had been sold at their fair value and the
proceeds reinvested at current yields. Furthermore, if future yields expected to
be earned on such securities  decline,  it may be necessary to increase  certain
insurance  liabilities.  Adjustments to such liabilities are required when their
balances,  in addition to future net cash flows (including  investment  income),
are insufficient to cover future benefits and expenses.

   Unrealized  gains and losses and the  related  adjustments  described  in the
preceding paragraph have no effect on earnings, but are recorded, net of tax, as
a component of shareholder's equity. The fol-


                                                                              13
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                   NOTES TO FINANCIAL STATEMENTS - (CONTINUED)
================================================================================


lowing tables summarize the effect of these adjustments as of December 31, 1997:


                                                     EFFECT OF
                                                    FAIR VALUE
                                                   ADJUSTMENT TO
                                                     ACTIVELY
                                                     MANAGED
                                        BALANCE       FIXED
                                         BEFORE      MATURITY      REPORTED
                                       ADJUSTMENT   SECURITIES      AMOUNT
- --------------------------------------------------------------------------------
                                              (DOLLARS IN MILLIONS)
Actively managed fixed
  maturity securities..............    $1,705.2        $28.8     $1,734.0
Cost of policies purchased ........       115.0        (13.4)       101.6
Cost of policies produced. ........        63.5         (2.8)        60.7
Income tax liabilities.... ........        39.8          4.4         44.2
Net unrealized appreciation of
  fixed maturity securities, net...          --          8.2          8.2

   When  changes  in  conditions  cause  a  fixed  maturity   investment  to  be
transferred to a different category (e.g. actively managed,  held to maturity or
trading),  the security is  transferred to the new category at its fair value at
the date of the transfer. There were no such transfers in 1997, 1996 or 1995. At
the  transfer  date,  the  security's  unrealized  gain or loss is  recorded  as
follows:

o  For  transfers  to the  trading  category,  the  unrealized  gain  or loss is
   recognized  in  earnings;
o  For transfers from the trading category,  the unrealized gain or loss already
   recognized in earnings is not reversed;
o  For transfers to actively managed from held to maturity,  the unrealized gain
   or loss is recognized in shareholder's equity; and
o  For transfers to be held to maturity from actively  managed,  the  unrealized
   gain  or  loss  at  the  date  of  transfer  continues  to be  recognized  in
   shareholder's equity, but is amortized as a yield adjustment until ultimately
   sold.

   Credit-tenant  loans  ("CTLs")  are loans  for  commercial  properties  which
require:  (i) the lease of the  principal  tenant to be assigned to the Company;
(ii) the lease to produce adequate cash flow to fund  substantially all the cash
requirements  of the loan; and (iii) the principal  tenant,  or the guarantor of
such tenant's  obligations,  to have an investment-grade  credit rating when the
loan is made.  These  loans  also must be  secured  by the value of the  related
property.  Underwriting  guidelines  take into  account such factors as: (i) the
lease term of the property;  (ii) the borrower's  management ability,  including
business experience,  property management  capabilities and financial soundness;
and (iii) such economic, demographic or other factors that may affect the income
generated by the property or its value.  The underwriting  guidelines  generally
require a  loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans and
traditional mortgage loans are carried at amortized cost.

   Policy loans are stated at their current unpaid principal balance.

   Short-term  investments  include  commercial  paper,  invested cash and other
investments  purchased with maturities of less than three months and are carried
at amortized cost,  which  approximates  fair value.  The Company  considers all
short-term investments to be cash equivalents.

   Fees  received  and  costs  incurred  in  connection   with   origination  of
investments,  principally  CTLs and mortgage loans, are deferred.  Fees,  costs,
discounts and premiums are amortized as yield  adjustments  over the contractual
life of the investments.  Anticipated prepayments on mortgage-backed  securities
are taken into  consideration  in  determining  estimated  future yields on such
securities.

   The specific  identification method is used to account for the disposition of
investments.  The  differences  between sale  proceeds  and carrying  values are
reported as investment gains and losses,  or as adjustments to investment income
if the proceeds are prepayments by issuers prior to maturity.

   The Company regularly evaluates  investment  securities,  credit-tenant loans
and  mortgage  loans  based on current  economic  conditions,  past  credit loss
experience and other  circumstances  of the investee.  A decline in a security's
net  realizable  value that is other than  temporary is treated as an investment
loss and the cost basis of the security is reduced to its estimated  fair value.
Impaired  loans  are  revalued  at the  present  value of  expected  cash  flows
discounted  at the loan's  effective  interest rate when it is probable that the
Company will be unable to collect all amounts due  according to the  contractual
terms of the agreement.  The Company accrues interest on the net carrying amount
of impaired loans.

   As part of the  Company's  investment  strategy,  the  Company may enter into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
investment return or to improve liquidity.  These transactions are accounted for
as collateral borrowings,  where the amount borrowed is equal to the sales price
of the underlying securities.

   SEPARATE ACCOUNTS
   Separate  accounts are funds on which  investment  income and gains or losses
accrue  directly  to certain  policyholders.  The assets of these  accounts  are
legally  segregated.  They are not subject to the claims  which may arise out of
any other business of the Company.  The Company reports  separate account assets
at market value;  the  underlying  investment  risks are assumed by the CONTRACT
holders.  The Company  records the related  liabilities  at amounts equal to the
underlying  assets;  the fair value of these  liabilities  equals their carrying
amount.

   COST OF POLICIES PURCHASED
   The cost of policies purchased represents the portion of the acquisition cost
that was  allocated to the value of the right to receive  future cash flows from
insurance CONTRACTS existing at the date such insurance contracts were acquired.
The value of cost of policies  purchased is the actuarially  determined  present
value of the projected future cash flows from the insurance  CONTRACTS  existing
at the acquisition date. The method used to value the cost of policies purchased
is consistent  with the valuation  methods used most commonly to value blocks of
insurance  business,  which  is  also  consistent  with  the  basic  methodology
generally used to value assets. The method used is summarized as follows:

o  Identify the expected future cash flows from the blocks of business.
o  Identify the risks inherent in realizing those cash flows (i.e.,  what is the
   probability that the cash flows will be realized).
o  Identify  the rate of  return  necessary  to  accept  these  risks,  based on
   consideration of the factors summarized below.
o  Determine  the value of the policies  purchased by  discounting  the expected
   future cash flows by the discount  rate  required.


14
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The expected  future cash flows used in  determining  such value are based on
actuarially  determined  projections of future premium  collections,  mortality,
surrenders,  operating expenses,  changes in insurance  liabilities,  investment
yields on the assets  held to back the  policy  liabilities  and other  factors.
These  projections  take into  account  all  factors  known or  expected  at the
valuation date,  based on the collective  judgment of the Company's  management.
Actual  experience  on  purchased  business  may vary  from  projections  due to
differences in renewal premiums collected,  investment spread,  investment gains
or losses, mortality and morbidity costs and other factors.

   The  discount  rate  used to  determine  the  value of the  cost of  policies
purchased  is the  rate of  return  needed  to earn in order  to  invest  in the
business  being  acquired.  In  determining  this required  rate of return,  the
following factors are considered:

o  The magnitude of the risks associated with each of the actuarial  assumptions
   used in determining expected future cash flows.
o  The cost of capital required to fund the acquisition.
o  The likelihood of changes in projected  future cash flows that might occur if
   there are changes in insurance regulations and tax laws.
o  The acquired business compatibility with other activities of the Company that
   may favorably affect future cash flows.
o  The complexity of the acquired business.
o  Recent prices (i.e.,  discount rates used in determining  valuations) paid by
   others to acquire  similar  blocks of  business.

   After the cost of policies purchased is determined,  it is amortized based on
the  incidence of the  expected  cash flows.  This asset is amortized  using the
interest rate credited to the underlying policies.

   If renewal premiums collected, investment spread, investment gains or losses,
mortality  and  morbidity  costs  or other  factors  differ  from  expectations,
amortization  of the cost of policies  purchased is adjusted.  For example,  the
sale of a fixed maturity  investment may result in a gain (or loss). If the sale
proceeds are reinvested at a lower (or higher)  earnings rate, there may also be
a reduction  (or increase) in future  investment  spread.  Amortization  must be
increased  (decreased)  to reflect the change in the  incidence of expected cash
flows  consistent  with the  methods  used  with the cost of  policies  produced
(described below).

   Each year, the  recoverability of the cost of policies purchased is evaluated
by line of  business  within  each block of  purchased  insurance  business.  If
current estimates  indicate that the existing  insurance  liabilities,  together
with the  present  value of future net cash  flows  from the blocks of  business
purchased,  will be insufficient to recover the cost of policies purchased,  the
difference is charged to expense.  Amortization is adjusted  consistent with the
methods used with the cost of policies produced (as described below).

   The cost of policies  purchased  related to the original  acquisition  of the
Company by the  Partnership  in 1990 is  amortized  under a  slightly  different
method than that described above. However, the effect of the different method on
1997 net income was insignificant.

   COST OF POLICIES PRODUCED
   Costs which vary with and are  primarily  related to the  acquisition  of new
business  are  deferred  to the extent  that such costs are deemed  recoverable.
These  costs  include   commissions,   certain  costs  of  policy  issuance  and
underwriting  and  certain  agency  expenses.  For  traditional  life and health
CONTRACTS,  deferred  costs are  amortized  with  interest in relation to future
anticipated  premium  revenue  using  the  same  assumptions  that  are  used in
calculating the insurance  liabilities.  For immediate  annuities with mortality
risks, deferred costs are amortized in relation to the present value of benefits
to be paid.  For universal  life-type,  interest-sensitive  and  investment-type
CONTRACTS,  deferred  costs are  amortized  in relation to the present  value of
expected gross profits from these CONTRACTS,  discounted using the interest rate
credited to the policy (currently, 5 percent to 8 percent).

   Recoverability  of the  unamortized  balance of cost of policies  produced is
evaluated regularly and considers  anticipated  investment income. For universal
life-type CONTRACTS and investment-type  CONTRACTS, the accumulated amortization
is adjusted  (whether an increase or a decrease)  whenever  there is a change in
the  estimated  gross  profits  expected over the life of a block of business in
order to maintain a constant  relationship  between amortization and the present
value  (discounted  at the rate of interest  that  accrues to the  policies)  of
expected  gross  profits.   For  traditional  and  most  other  CONTRACTS,   the
unamortized  asset balance is reduced by a charge to income only when the sum of
the present value of discounted future cash flows and the policy  liabilities is
not sufficient to cover such asset balance.

   GOODWILL
   Goodwill is the excess of the amount paid to acquire a company  over the fair
value of its net assets. Goodwill is amortized on the straight-line basis over a
40-year period. The Company continually monitors the value of the goodwill based
on estimates of future  earnings.  The Company  determines  whether  goodwill is
fully  recoverable  from projected  undiscounted net cash flows from earnings of
the subsidiaries  over the remaining  amortization  period.  If it is determined
that changes in such projected cash flows no longer supported the recoverability
of goodwill over the remaining amortization period, the Company would reduce its
carrying  value  with  a   corresponding   charge  to  expense  or  shorten  the
amortization  period (no such changes have occurred).  Cash flows  considered in
such an analysis are those of the business acquired, if separately identifiable,
or the  business  segment that  acquired  the business if such  earnings are not
separately identifiable.

   INSURANCE  LIABILITIES,  RECOGNITION  OF INSURANCE  POLICY INCOME AND RELATED
   BENEFITS  AND EXPENSES
   Reserves for traditional  and  limited-payment  life insurance  CONTRACTS are
generally  calculated using the net level premium method based on assumptions as
to investment  yields,  mortality,  morbidity,  withdrawals  and dividends.  The
assumptions  are based on  projections  using past and expected  experience  and
include provisions for possible adverse deviation. These assumptions are made at
the time the  CONTRACT  is  issued  or,  in the case of  CONTRACTS  acquired  by
purchase, at the purchase date.

   Reserves for universal life-type and  investment-type  CONTRACTS are based on
the  CONTRACT  account  balance,  if future  benefit  payments  in excess of the
account  balance are not  guaranteed,  or on the present value of future benefit
payments when such payments are  guaranteed.  Additional  increases to insurance
liabilities are made if future cash

                                                                              15
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

flows including  investment income are insufficient to cover future benefits and
expenses.

   For  investment-type  CONTRACTS  without  mortality  risk  (such as  deferred
annuities and immediate  annuities with benefits paid for a period  certain) and
for  CONTRACTS  that permit the  Company or the  insured to make  changes in the
CONTRACT terms (such as single- premium whole life and universal life),  premium
deposits  and benefit  payments  are  recorded as  increases  or  decreases in a
liability  account rather than as revenue and expense.  Amounts  charged against
the  liability  account for the cost of  insurance,  policy  administration  and
surrender penalties are recorded as revenues. Interest credited to the liability
account and benefit  payments made in excess of the CONTRACT  liability  account
balance are charged to expense.

   For traditional life insurance  CONTRACTS,  premiums are recognized as income
when due. Benefits and expenses are associated with earned premiums resulting in
their level  recognition  over the premium paying period of the CONTRACTS.  Such
recognition is accomplished through the provision for future policy benefits and
the amortization of deferred policy acquisition costs.

   For CONTRACTS with mortality  risk, but with premiums paid for only a limited
period (such as  single-premium  immediate  annuities with benefits paid for the
life of the  ANNUITANT),  the  accounting  treatment  is similar to  traditional
CONTRACTS.  However,  the excess of the gross  premium  over the net  premium is
deferred  and  recognized  in relation to the present  value of expected  future
benefit payments.

   Liabilities for incurred claims are determined  using  historical  experience
and  represent an estimate of the present  value of the ultimate net cost of all
reported  and  unreported  claims.   Management  believes  these  estimates  are
adequate.  Such  estimates are  periodically  reviewed and any  adjustments  are
reflected in current operations.

   For participating policies, the amount of dividends to be paid (which are not
significant) is determined annually by the Company.  The portion of the earnings
allocated to participating policyholders is recorded as an insurance liability.

   REINSURANCE
   In the normal course of business,  the Company seeks to limit its exposure to
loss on any single  insured and to recover a portion of benefits  paid over such
limit by ceding  reinsurance to other insurance  enterprises or reinsurers under
excess  coverage and  coinsurance  CONTRACTS.  The Company has set its retention
limit for acceptance of risk on life insurance  policies at various levels up to
$.5 million.

   Assets and liabilities related to insurance CONTRACTS are reported before the
effects of reinsurance. Reinsurance receivables and prepaid reinsurance premiums
(including  amounts  related to insurance  liabilities)  are reported as assets.
Estimated reinsurance receivables are recognized in a manner consistent with the
liabilities  relating to the underlying  reinsured insurance  CONTRACTS.

   INCOME TAXES
   Income tax expense includes deferred taxes arising from temporary differences
between the tax and financial  reporting basis of assets and  liabilities.  This
liability  method of  accounting  for income taxes also  requires the Company to
reflect in income the effect of a tax rate change on accumulated deferred income
taxes in the period in which the change is enacted.

   In assessing the  realization of deferred tax assets,  the Company  considers
whether  it is more  likely  than not  that  the  deferred  tax  assets  will be
realized.  The ultimate realization of deferred tax assets is dependent upon the
generation  of future  taxable  income  during the  periods  in which  temporary
differences  become  deductible.  If future  income does not occur as  expected,
deferred income taxes may need to be written off.

   COMPREHENSIVE INCOME
   As  of  December  31,  1997,  the  Company  adopted  Statement  of  Financial
Accounting  Standards No. 130,  "Reporting  Comprehensive  Income" ("SFAS 130").
SFAS 130 establishes  standards for reporting and  presentation of comprehensive
income and its components in a full set of financial  statements.  Comprehensive
income includes all changes in  shareholders'  equity (except those arising from
transactions with shareholders) and includes net income and net unrealized gains
(losses) on securities. The new standard requires only additional disclosures in
the consolidated financial statements; it does not affect the financial position
or results of operations.

   Comprehensive  income excludes net investment gains (losses)  included in net
income of: (i) $(3.9)  million  (after income taxes of $(2.1)  million) in 1997;
(ii) $.2 million (after income taxes of $.1 million) in 1996; (iii) $1.4 million
(after income taxes of $.7 million) in the four months ended  December 31, 1995;
and (iv) $2.2 million  (after  income taxes of $1.2 million) in the eight months
ended August 31, 1995.

   FAIR VALUES OF FINANCIAL INSTRUMENTS
   The following methods and assumptions were used by the Company in determining
estimated fair values of financial instruments:

   INVESTMENT SECURITIES: The estimated fair values of fixed maturity securities
(including   redeemable   preferred  stocks),   equity  securities  and  trading
securities  are  based  on  quotes  from  independent  pricing  services,  where
available.  For  investment  securities for which such quotes are not available,
the estimated  fair values are obtained from  broker-dealer  market makers or by
discounting  expected  future cash flows using  current  market  interest  rates
appropriate  for the  yield,  credit  quality of the  investments  and for fixed
maturities, the maturity of the investments being priced.

   MORTGAGE  LOANS,  CREDIT-TENANT  LOANS AND POLICY LOANS:  The estimated  fair
values of mortgage loans, credit-tenant loans and policy loans are determined by
discounting  future  expected cash flows using  interest rates  currently  being
offered for similar loans to borrowers with similar credit  ratings.  Loans with
similar characteristics are aggregated for purposes of the calculations.

   OTHER  INVESTED  ASSETS:  The estimated fair values of these assets have been
assumed to be equal to their  carrying  value.  Such value is  believed  to be a
reasonable approximation of the fair value of these investments.

   SHORT-TERM  INVESTMENTS:  The estimated fair values of short-term investments
are based on quoted market prices, where available. The carrying amount reported
on the balance sheet for these assets approximates their estimated fair value.

   INSURANCE LIABILITIES FOR INVESTMENT CONTRACTS:  The estimated fair values of
liabilities under investment-type insurance CONTRACTS are


16
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

determined  using  discounted  cash flow  calculations  based on interest  rates
currently being offered for similar  CONTRACTS with  maturities  consistent with
the CONTRACTS being valued.

   INVESTMENT  BORROWINGS:  Due to the  short-term  nature  of these  borrowings
(terms  generally  less than 30 days),  estimated  fair  values  are  assumed to
approximate  the carrying  amount  reported in the balance sheet.

    The estimated fair values of financial instruments are as follows:

<TABLE>
<CAPTION>

                                                                  1997                  1996
====================================================================================================
                                                          CARRYING     FAIR      CARRYING     FAIR
                                                           AMOUNT      VALUE      AMOUNT      VALUE
====================================================================================================
                                                                   (DOLLARS IN MILLIONS)

<S>                                                        <C>       <C>        <C>       <C>      
Financial assets held for purposes
  other than trading:
    Actively managed fixed
      maturity securities. ...........................     $1,734.0  $1,734.0  $ 1,795.1  $ 1,795.1
    Mortgage loans ...................................         57.2      61.2       77.3       77.0
    Credit-tenant loans ..............................         88.9      93.4       93.4       92.5
    Policy loans .....................................         80.6      80.6       80.8       80.8
    Other invested assets ............................         88.2      88.2       89.0       89.0
    Short-term investments ...........................         49.5      49.5       14.8       14.8
Financial liabilities held for
 purposes other than trading:
    Insurance liabilities for
      investment contracts (1)  ......................      1,177.5   1,177.5  $ 1,282.1  $ 1,282.1
    Investment borrowings ............................         61.0      61.0       48.4       48.4
</TABLE>

- -------------------------------
(1)     The estimated fair value of the liabilities for investment contracts was
        approximately equal to its carrying value at December 31, 1997 and 1996,
        because interest rates credited on the vast majority of account balances
        approximate current rates paid on similar investments and because these
        rates are not generally guaranteed beyond one year. The Company is not
        required to disclose fair values for insurance liabilities, other than
        those for investment contracts. However, the Company takes into
        consideration the estimated fair values of all insurance liabilities in
        its overall management of interest rate risk. The Company attempts to
        minimize exposure to changing interest rates by matching investment
        maturities with amounts due under insurance contracts.


   RECENTLY ISSUED ACCOUNTING STANDARDS
   Statement  of  Financial   Accounting  Standards  No.  125,  "Accounting  for
Transfers and Servicing of Financial Assets and  Extinguishment  of Liabilities"
("SFAS  125") was  issued in June 1996 and  provides  accounting  and  reporting
standards for transfers of financial assets and  extinguishments of liabilities.
SFAS 125 is effective for 1997 financial statements; however, certain provisions
relating to accounting for repurchase  agreements and securities lending are not
effective until January 1, 1998.  Provisions  effective in 1997 did not have any
effect on the  Company's  financial  position  or  results  of  operations.  The
adoption of  provisions  effective  in 1998 are not  expected to have a material
effect on the Company's financial position or results of operations.

   Statement of  Financial  Accounting  Standards  No. 131,  "Disclosures  about
Segments of an Enterprise and Related  Information" ("SFAS 131") establishes new
standards  for  reporting  about  operating  segments and products and services,
geographic areas and major customers. Under SFAS 131, segments are to be defined
consistent with the basis  management uses internally to assess  performance and
allocate   resources.   Implementing  SFAS  131  will  have  no  impact  on  the
consolidated  amounts  the  Company  reports.  SFAS  131 is  effective  for  the
Company's December 31, 1998 financial statements.

   Statement of Financial Accounting Standards No. 132, "Employers'  Disclosures
about  Pensions and Other  Postretirement  Benefits"  ("SFAS 132") was issued in
February  1998  and  revises  current  disclosure  requirements  for  employers'
pensions  and  other  retiree  benefits.  SFAS 132 will  have no  effect  on the
Company's financial position or results of operations. SFAS 132 is effective for
the Company's December 31, 1998 financial statements.

   Statement of Position 97-3,  "Accounting  by Insurance and Other  Enterprises
for  Insurance-Related  Assessments"  ("SOP  97-3") was  issued by the  American
Institute of Certified Public Accountants in December 1997 and provides guidance
for determining when an insurance company or other enterprise should recognize a
liability  for   guaranty-fund   assessments  and  guidance  for  measuring  the
liability.  The statement is effective for 1999 financial  statements with early
adoption  permitted.  The  adoption of this  statement is not expected to have a
material effect on the Company's financial position or results of operations.

2. INVESTMENTS

   At December 31, 1997, the amortized cost and estimated fair value of actively
managed fixed maturity securities were as follows:

                                                GROSS        GROSS     ESTIMATED
                                   AMORTIZED  UNREALIZED   UNREALIZED    FAIR
                                     COST       GAINS        LOSSES      VALUE
================================================================================
                                                (DOLLARS IN MILLIONS)

United States Treasury
  securities and obligations
  of United States government
  corporations and agencies..     $   28.0     $   .7        $  --    $    28.7
Obligations of state and
  political subdivisions ....         20.5        1.1            .1         21.5
Debt securities issued by
  foreign governments .......         18.5         .1           1.2         17.4
Public utility securities ...        184.6        3.5           2.3        185.8
Other corporate securities ..        902.0       26.6           7.8        920.8
Mortgage-backed securities ..        551.6        8.6            .4        559.8
- --------------------------------------------------------------------------------
    Total ...................     $1,705.2     $ 40.6        $ 11.8   $  1,734.0
================================================================================

   At December 31, 1996, the amortized cost and estimated fair value of actively
managed fixed maturity securities were as follows:


                                                GROSS        GROSS     ESTIMATED
                                   AMORTIZED  UNREALIZED   UNREALIZED    FAIR
                                     COST       GAINS        LOSSES      VALUE
================================================================================
                                                (DOLLARS IN MILLIONS)
United States Treasury
  securities and obligations
  of United States government
  corporations and agencies...   $   29.9      $  .3        $  .3       $   29.9
Obligations of state and
  political subdivisions......        6.1         .1           .1            6.1
Debt securities issued by
  foreign governments.........       11.6         --           .5           11.1
Public utility securities.....      234.8        2.4          7.0          230.2
Other corporate securities ...      950.1       10.9         17.6          943.4
Mortgage-backed securities ...      578.3        2.3          6.2          574.4
- --------------------------------------------------------------------------------
    Total.................       $1,810.8      $16.0        $31.7       $1,795.1
================================================================================

   Actively managed fixed maturity securities, summarized by the source of their
estimated fair value, were as follows at December 31, 1997:

                                                                              17
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

                                                       ESTIMATED
                                          AMORTIZED      FAIR
                                             COST        VALUE
================================================================================
                                           (DOLLARS IN MILLIONS)
Nationally recognized pricing services.... $1,416.9    $1,441.2
Broker-dealer market makers...............    143.6       146.2
Internally developed methods (calculated
  based on a weighted-average current
  market yield of 8.0 percent)............    144.7       146.6
- --------------------------------------------------------------------------------
    Total................................. $1,705.2    $1,734.0
================================================================================

   The following table sets forth actively managed fixed maturity  securities at
December 31, 1997, classified by rating categories. The category assigned is the
highest rating by a nationally recognized statistical rating organization or, as
to $42.4  million  fair  value of fixed  maturity  securities  not rated by such
firms,   the  rating   assigned  by  the  National   Association   of  Insurance
Commissioners ("NAIC"). For the purposes of this table, NAIC Class 1 is included
in the "A" rating;  Class 2,  "BBB-";  Class 3, "BB-";  and Classes 4-6, "B+ and
below":

                                              PERCENT OF   PERCENT OF
INVESTMENT                                      FIXED        TOTAL
RATING                                        MATURITIES   INVESTMENTS
================================================================================

AAA..........................................     39%         27%
AA...........................................      7           5
A............................................     18          13
BBB+.........................................      8           6
BBB..........................................     12           8
BBB-.........................................      8           5
- --------------------------------------------------------------------------------
  Investment-grade...........................     92          64
- --------------------------------------------------------------------------------
BB+..........................................      2           1
BB...........................................      2           1
BB-..........................................      1           1
B+ and below.................................      3           2
- --------------------------------------------------------------------------------
  Below investment-grade.....................      8           5
- --------------------------------------------------------------------------------
    Total actively managed fixed maturities..    100%         69%
================================================================================

   Below investment-grade actively managed fixed maturity securities, summarized
by the amount  their  amortized  cost  exceeds  fair  value,  were as follows at
December 31, 1997:
                                                               ESTIMATED
                                                AMORTIZED        FAIR
                                                   COST          VALUE
================================================================================
                                                  (DOLLARS IN MILLIONS)
Amortized cost exceeds fair value by
  more than 30%..............................     $  1.0        $   .5
Amortized cost exceeds fair value by
  more than 15% but not more than 30%........       14.8          11.8
Amortized cost exceeds fair value by
  more than 5% but not more than 15%.........       15.5          14.0
All others...................................      104.5         106.0
- --------------------------------------------------------------------------------
    Total below investment-grade
      fixed maturity investments ............     $135.8        $132.3
================================================================================

   The Company  had $.3 million of fixed  maturity  investments  in  substantive
default and no fixed  maturities  in technical  default as of December 31, 1997.
The Company recorded writedowns of fixed maturity investments and other invested
assets  totaling  $.3 million in 1997,  $.8 million in 1996 and $1.6  million in
1995,  as a result of changes in  conditions  which  caused it to  conclude  the
decline in the fair value of the  investment  was other  than  temporary.  As of
December  31, 1997,  there were no fixed  maturity  investments  about which the
Company  had  serious  doubts as to the ability of the issuer to comply with the
contractual  terms of their  obligations  on a timely basis.  Investment  income
foregone due to defaulted securities was not significant in 1997, 1996 or 1995.

   Actively managed fixed maturity  securities at December 31, 1997,  summarized
by contractual  maturity date, are shown below.  Actual  maturities  will differ
from  contractual  maturities  because  borrowers  may have the right to call or
prepay obligations with or without call or prepayment penalties and because most
mortgage-backed securities provide for periodic payments throughout their lives.

                                                        ESTIMATED
                                           AMORTIZED      FAIR
                                              COST        VALUE
================================================================================
                                           (DOLLARS IN MILLIONS)
Due in one year or less................        $5.8        $5.9
Due after one year through five years..       103.0       101.3
Due after five years through ten years.       357.4       360.5
Due after ten years....................       687.4       706.5
- --------------------------------------------------------------------------------
  Subtotal.............................     1,153.6     1,174.2
Mortgage-backed securities.............       551.6       559.8
- --------------------------------------------------------------------------------
  Total................................    $1,705.2    $1,734.0
================================================================================

  Net investment income consisted of the following:
<TABLE>
<CAPTION>

                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                    (DOLLARS IN MILLIONS)
<S>                                   <C>         <C>        <C>            <C>     
Actively managed fixed
  maturity securities ............... $  133.6    $  146.4      $  53.9     $  110.2
Mortgage loans ......................      8.8        11.8          4.8          8.0
Credit-tenant loans .................      7.6         7.2          1.7          4.1
Policy loans ........................      5.4         5.0          1.9          3.5
Short-term investments ..............      3.4         2.3           .8          1.9
Other invested assets ...............      9.4        11.4           .3          1.6
Separate accounts ...................     55.7        35.6         11.3          7.9
- ------------------------------------------------------------------------------------
  Gross investment income ...........    223.9       219.7         74.7        137.2
- ------------------------------------------------------------------------------------
Investment expenses .................      1.3         1.3           .5           .8
- ------------------------------------------------------------------------------------
  Net investment income ............. $  222.6    $  218.4      $  74.2     $  136.4
====================================================================================
</TABLE>

   The Company had insignificant  fixed maturity  investments and mortgage loans
that were not accruing investment income in 1997, 1996 and 1995.

   The proceeds from sales of actively  managed fixed maturity  securities  were
$739.4  million in 1997,  $938.3 million in 1996 and $918.5 million in 1995. Net
investment gains consisted of the following:

<TABLE>
<CAPTION>

                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=====================================================================================
                                    (DOLLARS IN MILLIONS)
<S>                                   <C>         <C>          <C>          <C>    
Fixed maturities:
  Gross gains .....................   $  20.6     $  16.6      $  16.5      $  14.4
  Gross losses ....................      (5.1)       (9.2)        (2.2)        (2.3)
  Other than temporary decline
    in fair value .................       (.3)        (.2)         (.4)        (1.2)
- -------------------------------------------------------------------------------------
    Net investment gains from fixed
      maturities before expenses ..      15.2         7.2         13.9         10.9
Mortgage loans ....................       (.2)         --           --          (.2)
Other .............................       2.4          --           --         (1.0)
Other than temporary decline
  in fair value ...................        --         (.6)          --           --
- -------------------------------------------------------------------------------------
    Net investment gains before
      expenses ....................      17.4         6.6         13.9          9.7
Investment gain expenses ..........       4.1         3.9          1.4          2.4
- -------------------------------------------------------------------------------------
    Net investment gains ..........   $  13.3     $   2.7      $  12.5      $   7.3
=====================================================================================
</TABLE>

18
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The  change in net  unrealized  appreciation  (depreciation)  on  investments
consisted of the following:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=====================================================================================
                                    (DOLLARS IN MILLIONS)

<S>                                     <C>        <C>           <C>          <C>   
Actively managed fixed maturities       $44.5      $(66.5)       $45.5        $164.1
Other invested assets................     1.1        (1.3)          .1           5.1
- -------------------------------------------------------------------------------------
  Subtotal...........................    45.6       (67.8)        45.6         169.2
Less effect on other balance
  sheet accounts:
    Cost of policies purchased ......   (21.2)       36.6        (26.3)        (64.1)
    Cost of policies produced .......    (3.9)        4.5         (2.7)        (12.0)
    Income taxes.....................    (7.2)        9.7         (6.1)        (34.1)
- -------------------------------------------------------------------------------------
Change in net unrealized
  appreciation (depreciation)
  of securities......................   $13.3      $(17.0)       $10.5        $ 59.0
=====================================================================================
</TABLE>

   Investments  in  mortgage-backed  securities  at December 31, 1997,  included
collateralized   mortgage   obligations   ("CMOs")   of   $194.2   million   and
mortgage-backed  pass-through  securities of $365.6 million. CMOs are securities
backed by pools of pass-through  securities and/or mortgages that are segregated
into sections or "tranches." These securities provide for sequential  retirement
of  principal,  rather than the pro rata share of principal  return which occurs
through regular monthly principal payments on pass-through securities.

   The following  table sets forth the par value,  amortized  cost and estimated
fair  value of  investments  in  mortgage-backed  securities  including  CMOs at
December 31, 1997, summarized by interest rates on the underlying collateral:

                                       PAR       AMORTIZED     ESTIMATED
                                      VALUE         COST       FAIR VALUE
- --------------------------------------------------------------------------------
                                           (DOLLARS IN MILLIONS)
Below 7 percent....................   $218.9       $216.2       $218.9
7 percent - 8 percent..............    228.4        232.5        235.5
8 percent - 9 percent..............     63.9         62.6         64.2
9 percent and above................     38.9         40.3         41.2
- --------------------------------------------------------------------------------
  Total mortgage-backed securities..  $550.1       $551.6       $559.8
================================================================================

   The amortized  cost and estimated  fair value of  mortgage-backed  securities
including  CMOs at December 31,  1997,  summarized  by type of security  were as
follows:

                                                            ESTIMATED FAIR VALUE
                                                        ========================
                                                                      PERCENT
                                           AMORTIZED                  OF FIXED 
TYPE                                         COST         AMOUNT     MATURITIES
================================================================================
                                                  (DOLLARS IN MILLIONS)

Pass-throughs and sequential and
  targeted amortization classes ..........   $455.4       $462.2          26%
Planned amortization classes and
  accretion directed bonds................     67.6         68.7           4
 Subordinated classes.....................     28.6         28.9           2
- --------------------------------------------------------------------------------
    Total mortgage-backed securities .....   $551.6       $559.8          32%
================================================================================

   At December 31, 1997, approximately 84 percent of the estimated fair value of
the Company's mortgage-backed securities was determined by nationally recognized
pricing services,  6 percent was determined by broker-dealer  market makers, and
10 percent was determined by internally  developed  methods.  The  call-adjusted
modified duration of the Company's  mortgage-backed  securities was 4.8 years at
December 31, 1997.

   At December 31, 1997, no mortgage loans or credit-tenant  loans had defaulted
as to  principal  or  interest  for more  than 60 days,  had been  converted  to
foreclosed  real estate or had been  restructured  while the Company owned them.
Mortgage  loans of $1.1 million  were in  foreclosure  at December 31, 1997.  At
December  31,  1997,  the  Company  had a loan  loss  reserve  of  $.8  million.
Approximately  35 percent,  20 percent,  9 percent and 9 percent of the mortgage
loan balance  were on  properties  located in  California,  Texas,  Kentucky and
Florida,  respectively.  No other state comprised  greater than 5 percent of the
mortgage loan balance.

   As  part  of  its  investment  strategy,  the  Company  enters  into  reverse
repurchase  agreements  and dollar roll  transactions  to increase its return on
investments and improve its liquidity.  These  transactions are accounted for as
short-term  borrowings  collateralized  by pledged  securities  with book values
approximately  equal to the loan value. Such borrowings  averaged  approximately
$90.4 million during 1997 compared with $115.3 million during 1996. The weighted
average  interest rate on short-term  collateralized  borrowings was 4.4 percent
and 5.3 percent during 1997 and 1996, respectively.  The primary risk associated
with  short-term  collateralized  borrowings  is that the  counterparty  will be
unable to perform  under the terms of the CONTRACT.  The  Company's  exposure is
limited to the excess of the net  replacement  cost of the  securities  over the
value of the  short-term  investments  (which was not  material at December  31,
1997). The Company believes that the  counterparties  to its reverse  repurchase
and dollar roll agreements are financially responsible and that the counterparty
risk is minimal.

   Investments  on deposit for  regulatory  authorities  as required by law were
$18.3 million at December 31, 1997.

   No  investments  of  a  single  issuer  were  in  excess  of  10  percent  of
shareholder's  equity at December 31,  1997,  other than  investments  issued or
guaranteed by the United States government.

3. INSURANCE LIABILITIES
   Insurance liabilities consisted of the following:
<TABLE>
<CAPTION>

                                                                 INTEREST          DECEMBER 31,
                                     WITHDRAWAL  MORTALITY         RATE      =======================
                                     ASSUMPTION  ASSUMPTION     ASSUMPTION      1997        1996
====================================================================================================
                                                                  (DOLLARS IN MILLIONS)
<S>                                      <C>        <C>             <C>       <C>           <C>     
Future policy benefits:
  Interest-sensitive products:
    Investment contracts ............     N/A       N/A              (b)      $1,177.5      $1,282.1
    Universal life-type contracts ...     N/A       N/A              N/A         344.6         354.4
- ----------------------------------------------------------------------------------------------------
      Total interest-sensitive
        products.....................                                          1,522.1       1,636.5
- ----------------------------------------------------------------------------------------------------
  Traditional products:
    Traditional life insurance          Company
      contracts......................  experience   (a)               8%         142.8         146.2
    Limited-payment contracts .......     None      (a)               8%         105.5         105.3
- ----------------------------------------------------------------------------------------------------
      Total traditional products                                                 248.3         251.5
- ----------------------------------------------------------------------------------------------------
Claims payable and other
  policyholder funds.................     N/A       N/A              N/A          62.5          69.5
Liabilities related to
  separate accounts..................     N/A       N/A              N/A         402.1         232.4
- ----------------------------------------------------------------------------------------------------
Total insurance liabilities .........                                         $2,235.0      $2,189.9
====================================================================================================
</TABLE>


(a) Principally  modifications  of the 1975-80 Basic Table,  Select and Ultimate
    Table.
(b) At December 31, 1997 and 1996,  approximately  97 percent of this  liability
    represented account balances where future benefits were not guaranteed.  The
    weighted  average  interest  rate  on  the  remainder  of  the  liabilities,
    representing  the  present  value  of  guaranteed   future   benefits,   was
    approximately 6.4 percent at December 31, 1997.

                                                                              19
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   Participating policies represented approximately 4.1 percent, 3.5 percent and
3.7 percent of total life  insurance  in force at December  31,  1997,  1996 and
1995,  respectively,  and approximately 2.9 percent, 2.7 percent and 2.4 percent
of  premium  income  for  1997,  1996  and  1995,  respectively.   Dividends  on
participating  policies amounted to $2.1 million,  $1.9 million and $1.8 million
in 1997, 1996 and 1995, respectively.

4. REINSURANCE
   Cost of reinsurance ceded where the reinsured policy contains mortality risks
totaled $24.2 million in 1997, $24.6 million in 1996, and $29.1 million in 1995.
This  cost  was  deducted  from  insurance  premium  revenue.   The  Company  is
contingently  liable for claims  reinsured if the assuming  company is unable to
pay.  Reinsurance  recoveries  netted against  insurance policy benefits totaled
$14.9 million in 1997, $19.4 million in 1996 and $19.5 million in 1995.

   Effective October 1, 1995,  Western National Life Insurance Company, a former
subsidiary  of  Conseco,  recaptured  certain  annuity  businesses  ceded to the
Company  through a reinsurance  agreement.  Reserves  related to these  policies
totaled $72.8 million.  Recapture fees of $.7 million were  recognized as income
during the four months ended December 31, 1995.

   The Company's reinsurance  receivable balance at December 31, 1997 relates to
many reinsurers. No balance from a single reinsurer exceeds $6.5 million.

5. INCOME TAXES
   Income tax liabilities consisted of the following:

                                                               DECEMBER 31,
                                                       =========================
                                                          1997         1996
================================================================================
                                                        (DOLLARS IN MILLIONS)
Deferred income tax liabilities:
  Cost of policies purchased and produced .....           $52.2        $60.3
  Investments..................................             9.8        (3.3)
  Insurance liabilities........................           (19.5)      (19.7)
  Unrealized appreciation (depreciation).......             4.7        (2.5)
  Other........................................            (4.0)       (5.0)
- --------------------------------------------------------------------------------
    Deferred income tax liabilities............            43.2        29.8
Current income tax liabilities.................             1.0          --
- --------------------------------------------------------------------------------
    Income tax liabilities.....................           $44.2       $29.8
================================================================================

   Income tax expense was as follows:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=====================================================================================
                                                    (DOLLARS IN MILLIONS)

<S>                                     <C>          <C>         <C>           <C>  
Current tax provision................   $16.3        $10.5       $11.9         $19.9
Deferred tax provision (benefit) ....     5.8          4.9        (2.2)         (3.4)
- -------------------------------------------------------------------------------------
  Income tax expense.................    $22.1       $15.4       $ 9.7         $16.5
======================================================================================
</TABLE>

   Income tax expense  differed from that computed at the  applicable  statutory
rate of 35 percent for the following reasons:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                                   (DOLLARS IN MILLIONS)
<S>                                     <C>         <C>          <C>          <C>  
Federal tax on income before
  income taxes at statutory rate .....  $21.5       $14.4        $9.0         $15.6
State taxes and other.................     .4          .6          .5            .4
Nondeductible items...................     .2          .4          .2            .5
- ---------------------------------------------------------------------------------------
  Income tax expense..................  $22.1       $15.4        $9.7         $16.5
=======================================================================================
</TABLE>

   During 1997, the Internal  Revenue  Service  completed its examination of the
Company  for the  1994  tax year and  such  examination  did not  result  in any
significant adjustments.

6. RELATED PARTY TRANSACTIONS
   The Company operates without direct employees through  management and service
agreements with subsidiaries of Conseco.  Fees for such services (including data
processing,  executive management and investment management services) were based
on  negotiated  rates for  periods  prior to January 1,  1996.  Pursuant  to new
service  agreements  effective January 1, 1996, such fees are based on Conseco's
direct  and  directly  allocable  costs  plus a 10  percent  margin.  Total fees
incurred by the Company under such agreement  were $36.7 million in 1997,  $44.1
million in 1996 and $26.6 million in 1995.

   During 1997 and 1996, the Company  purchased  $11.2 million and $31.5 million
par value, respectively,  of senior subordinated notes issued by subsidiaries of
Conseco.  Such notes had a carrying  value of $29.8 million and $34.7 million at
December 31, 1997 and 1996, respectively,  and are classified as "other invested
assets"  in  the  accompanying  balance  sheet.  In  addition,  during  1997,  a
subsidiary of Conseco  redeemed $16.5 million par value of such notes which were
purchased in 1996.  During 1996, the Company  forgave  receivables  from Conseco
totaling $9.9 million. This transaction is reflected as a dividend to Conseco in
the accompanying statement of shareholder's equity.

7. OTHER OPERATING INFORMATION
   Insurance policy income consisted of the following:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                                    (DOLLARS IN MILLIONS)

<S>                                    <C>          <C>         <C>           <C>   
Direct premiums collected...........   $309.6       $241.3      $82.8         $158.6
Reinsurance assumed.................     14.9          1.7         .7            2.0
Reinsurance ceded...................    (24.2)       (24.6)     (11.2)         (17.9)
- ---------------------------------------------------------------------------------------
  Premiums collected, net of
    reinsurance.....................    300.3        218.4       72.3          142.7
Less premiums on universal
  life and products without
  mortality risk which are
  recorded as additions to
  insurance liabilities.............   (255.9)      (169.8)     (50.8)        (104.4)
- ---------------------------------------------------------------------------------------
  Premiums on products with
    mortality and morbidity
    risk, recorded as insurance
    policy income...................     44.4         48.6       21.5           38.3
Fees and surrender charges..........     31.3         32.8       10.3           22.2
- ---------------------------------------------------------------------------------------
  Insurance policy income...........   $ 75.7       $ 81.4      $31.8         $ 60.5
=======================================================================================
</TABLE>

20
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 ACCOUNT E
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The four states with the largest shares of the Company's  premiums  collected
in 1997 were Texas (27 percent),  Florida (17 percent),  California (13 percent)
and  Michigan  (6  percent).  No other  state's  premiums  collected  exceeded 5
percent.

   Other operating costs and expenses were as follows:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                                    (DOLLARS IN MILLIONS)

<S>                                     <C>         <C>          <C>           <C>  
Policy maintenance expense............  $18.1       $37.8        $ 6.5         $14.0
State premium taxes and guaranty
  assessments.........................    2.0         4.4          1.6           1.1
Commission expense....................    8.1        12.1          5.0           8.6
- ---------------------------------------------------------------------------------------
  Other operating costs and
    expenses..........................  $28.2       $54.3        $13.1         $23.7
=======================================================================================
</TABLE>

   Anticipated  returns  from  the  investment  of  policyholder   balances  are
considered in determining the amortization of the cost of policies purchased and
cost of policies produced.  The sales of fixed maturity investments during 1997,
1996  and 1995  changed  the  incidence  of  profits  on such  policies  because
investment  gains and losses were  recognized  currently and the expected future
yields on the investment of  policyholder  balances were affected.  Accordingly,
amortization of the cost of policies purchased and cost of policies produced was
increased by $14.2 million in 1997,  $2.5 million in 1996,  $10.0 million in the
four months ended  December 31, 1995 and $4.3 million for the eight months ended
August 31, 1995.

   The changes in the cost of policies purchased were as follows:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                                    (DOLLARS IN MILLIONS)

<S>                                    <C>         <C>           <C>          <C>   
Balance, beginning of period ........  $143.0      $120.0        $159.0       $173.9
  Amortization related to operations:
    Cash flow realized...............   (18.2)      (26.2)         (9.4)       (19.1)
    Interest added...................    11.8        13.1           5.0         12.7
  Amortization related to sales of
    fixed maturity investments ......   (13.8)       (2.2)         (8.3)        (3.4)
  Amounts related to fair value
    adjustment of actively managed
    fixed maturity securities .......   (21.2)       36.6         (26.3)       (64.1)
  Adjustment of balance
    due to new accounting
    basis and other..................      --         1.7            --         59.0
- ---------------------------------------------------------------------------------------

BALANCE, END OF PERIOD ..............  $101.6      $143.0        $120.0       $159.0
=======================================================================================
</TABLE>

   Based on  current  conditions  and  assumptions  as to  future  events on all
policies in force,  approximately 10 percent, 10 percent, 10 percent, 10 percent
and 11 percent of the cost of policies  purchased as of December  31, 1997,  are
expected  to be  amortized  in each of the next five  years,  respectively.  The
discount  rates  used to  determine  the  amortization  of the cost of  policies
purchased ranged from 3.6 percent to 8.0 percent and averaged 5.8 percent.

   The changes in the cost of policies produced were as follows:

<TABLE>
<CAPTION>
                                                                 FOUR         EIGHT
                                        YEAR        YEAR        MONTHS        MONTHS
                                        ENDED       ENDED       ENDED          ENDED
                                     DECEMBER 31, DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                         1997       1996         1995          1995
=======================================================================================
                                                   (DOLLARS IN MILLIONS)
<S>                                     <C>          <C>         <C>          <C>  
Balance, beginning of period            $38.2        $24.0       $25.9        $63.2
  Additions.........................     31.8         13.2         3.0          6.6
  Amortization related to
    operations......................     (5.0)        (3.2)        (.5)        (4.0)
  Amortization related to sales of
    fixed maturity investments......      (.4)         (.3)       (1.7)         (.9)
  Amounts related to fair value
    adjustment of actively
    managed fixed maturity
    securities......................     (3.9)         4.5        (2.7)       (12.0)
  Adjustment of balance due to
    new accounting basis............       --           --          --        (27.0)
- ---------------------------------------------------------------------------------------
Balance, end of period..............    $60.7        $38.2       $24.0        $25.9
=======================================================================================
</TABLE>

8. STATEMENT OF CASH FLOWS
   Income taxes paid during 1997,  1996,  and 1995,  were $14.8  million,  $18.1
million and $19.3 million, respectively.

   Short-term investments having original maturities of three months or less are
considered  to  be  cash  equivalents.   All  cash  is  invested  in  short-term
investments.

9. STATUTORY INFORMATION
   Statutory   accounting   practices  prescribed  or  permitted  for  insurance
companies by regulatory  authorities differ from generally  accepted  accounting
principles. The Company reported the following amounts to regulatory agencies:

                                                       DECEMBER 31,
                                                 ===============================
                                                    1997         1996
================================================================================
                                                  (DOLLARS IN MILLIONS)
Statutory capital and surplus..........           $140.7         $140.3
Asset valuation reserve................             29.2           28.7
Interest maintenance reserve...........             68.8           63.1
- --------------------------------------------------------------------------------
  Total................................           $238.7         $232.1
================================================================================

   The Company's statutory net income was $32.7 million, $32.6 million and $38.4
million in 1997, 1996 and 1995, respectively.

   State insurance laws generally restrict the ability of insurance companies to
pay dividends or make other  distributions.  Approximately  $32.9 million of the
Company's net assets at December 31, 1997,  are available  for  distribution  in
1998 without permission of state regulatory authorities.


                                                                              21


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