CONSECO VARIABLE ANNUITY ACCOUNT E
N-30D, 1999-08-30
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CONSECO VARIABLE INSURANCE COMPANY
FORMERLY
GREAT AMERICAN RESERVE INSURANCE COMPANY

Semiannual Report
to Contract Owners

June 30, 1999

Conseco Variable Annuity Account E


<PAGE>
SEMIANNUAL REPORT TO CONTRACT OWNERS
TABLE OF CONTENTS

JUNE 30, 1999

<TABLE>
===================================================================================================================================
CONSECO VARIABLE ANNUITY ACCOUNT E                                                                                             PAGE
<S>                                                                                                                             <C>
Statement of Assets and Liabilities as of June 30, 1999.......................................................................... 2
Statements of Operations for the Six Months Ended June 30, 1999, and the Year Ended December 31, 1998............................ 5
Statements of Changes in Net Assets for the Six Months Ended June 30, 1999, and the Year Ended December 31, 1998................. 5
Notes to Financial Statements.................................................................................................... 6
</TABLE>

<PAGE>

CONSECO VARIABLE ANNUITY ACCOUNT E
STATEMENT OF ASSETS AND LIABILITIES

JUNE 30, 1999
(UNAUDITED)

<TABLE>
===================================================================================================================================
                                                                                                                         NET ASSET
                                                                                             SHARES         COST           VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                         <C>          <C>           <C>
Assets:
   Investments in portfolio shares (Note 2):
     The Alger American Fund:
       Growth Portfolio................................................................     174,063.0   $  8,728,002   $  9,719,680
       Leveraged AllCap Portfolio......................................................     226,950.3      7,306,946      9,275,457
       MidCap Growth Portfolio.........................................................      91,077.3      2,347,164      2,513,732
       Small Capitalization Portfolio..................................................     152,093.0      6,469,748      6,628,211
     American Century Variable Portfolios, Inc.:
       Income and Growth Fund..........................................................      89,752.9        609,164        667,761
       International Fund..............................................................     169,114.8      1,269,017      1,383,359
       Value Fund......................................................................     618,983.3      4,091,140      4,202,897
     Berger Institutional Products Trust:
       100 Fund........................................................................     161,665.5      2,013,770      2,295,650
       Growth and Income Fund..........................................................     426,557.4      6,482,261      8,394,649
       Small Company Growth Fund.......................................................      86,868.9      1,088,892      1,234,407
       BIAM International Fund.........................................................     205,982.8      2,068,906      2,453,255
     Conseco Series Trust:
       Balanced Portfolio..............................................................   1,521,811.4     21,113,995     21,951,244
       Equity Portfolio................................................................   1,288,344.5     27,639,295     30,812,960
       Fixed Income Portfolio..........................................................     613,352.7      6,194,897      5,873,636
       Government Securities Portfolio.................................................     179,278.9      2,162,935      2,024,361
       Money Market Portfolio..........................................................   9,735,691.0      9,735,691      9,735,691
     Dreyfus Stock Index Fund..........................................................   1,187,359.1     33,203,025     42,875,536
     The Dreyfus Socially Responsible Growth Fund, Inc.................................     249,169.1      7,172,155      8,733,377
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................       8,811.3        206,435        223,366
       International Value Portfolio...................................................       4,750.2         68,083         68,925
     Federated Insurance Series:
       High Income Bond Fund II........................................................     688,231.8      7,477,705      7,068,140
       International Equity Fund II....................................................     120,736.6      1,928,036      1,923,334
       Utility Fund II.................................................................     274,813.2      3,892,909      3,993,036
     Invesco Variable Investment Funds, Inc.:
       High Yield Fund.................................................................      47,054.2        558,682        565,591
       Equity Income Fund..............................................................      24,385.0        459,406        516,231
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................     219,130.9      5,430,152      7,586,311
       Growth Portfolio................................................................     627,216.8     13,107,147     17,116,747
       Worldwide Growth Portfolio......................................................   1,046,897.1     26,651,940     34,275,411
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................      97,648.4      1,017,367      1,206,934
       Small Cap Portfolio.............................................................      12,393.0        118,543        132,233
     Lord Abbett Series Fund, Inc.
       Growth and Income Portfolio.....................................................      26,412.0        553,205        626,228
     Mitchell Hutchins Series Trust:
       Growth and Income Portfolio.....................................................       4,173.1         61,269         63,891
     Neuberger Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio.................................................      76,858.3      1,045,140      1,006,075
       Partners Portfolio..............................................................     441,110.4      8,624,470      9,139,808
     Strong Variable Insurance Funds, Inc.:
       Mid Cap Growth Fund II..........................................................      79,588.9      1,411,884      1,623,613
     Strong Opportunity Fund II, Inc...................................................      99,961.9      2,142,669      2,305,121
     Van Eck Worldwide Insurance Trust:
       Worldwide Hard Assets Fund (formerly Gold and Natural Resources Fund) (Note 1)..     147,420.2      1,860,173      1,578,870
       Worldwide Bond Fund.............................................................     220,036.9      2,418,336      2,371,998
       Worldwide Emerging Markets Fund.................................................     153,048.9      1,446,579      1,590,179
       Worldwide Real Estate Fund......................................................       1,813.1         17,301         18,747
- -----------------------------------------------------------------------------------------------------------------------------------
         Total assets ..............................................................................................    265,776,652

Liabilities:
   Amounts due to Conseco Variable Insurance Company ...............................................................        331,198
- -----------------------------------------------------------------------------------------------------------------------------------
         Net assets (Note 6) .......................................................................................   $265,445,454
- -----------------------------------------------------------------------------------------------------------------------------------
2                      The  accompanying  notes  are an  integral  part of  these financial statements.
</TABLE>

<PAGE>
CONSECO VARIABLE ANNUITY ACCOUNT E
STATEMENT OF ASSETS AND LIABILITIES - CONTINUED

JUNE 30, 1999
(UNAUDITED)
<TABLE>
<CAPTION>
===================================================================================================================================
                                                                                                                        TOTAL VALUE
                                                                                              UNITS      UNIT VALUE       OF UNITS
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                        <C>          <C>            <C>
Net assets attributable to:
   Contract owners' deferred annuity reserves
     The Alger American Fund:
       Growth Portfolio................................................................   4,460,085.7   $   2.176620   $  9,707,919
       Leveraged AllCap Portfolio......................................................   2,601,227.2       3.561568      9,264,447
       MidCap Growth Portfolio.........................................................  .1,557,349.0       1.612133      2,510,654
       Small Capitalization Portfolio..................................................   3,753,997.6       1.763442      6,619,958
     American Century Variable Portfolios, Inc.:
       Income and Growth Fund..........................................................     565,541.0       1.179293        666,939
       International Fund..............................................................   1,012,496.6       1.364526      1,381,578
       Value Fund......................................................................   2,948,149.1       1.423810      4,197,605
     Berger Institutional Products Trust:
       100 Fund........................................................................   1,582,720.6       1.448602      2,292,733
       Growth and Income Fund..........................................................   4,253,914.0       1.970948      8,384,242
       Small Company Growth Fund.......................................................     906,538.2       1.359940      1,232,838
       BIAM International Fund.........................................................   2,090,792.3       1.171869      2,450,135
     Conseco Series Trust:
       Balanced Portfolio..............................................................   9,597,119.4       2.284387     21,923,537
       Equity Portfolio................................................................  10,113,926.3       3.042720     30,773,849
       Fixed Income Portfolio..........................................................   4,389,108.4       1.336543      5,866,233
       Government Securities Portfolio.................................................   1,581,234.1       1.278424      2,021,487
       Money Market Portfolio..........................................................   8,121,046.6       1.197010      9,720,973
     Dreyfus Stock Index Fund..........................................................  16,585,417.6       2.581931     42,822,407
     The Dreyfus Socially Responsible Growth Fund, Inc.................................   3,433,542.1       2.540407      8,722,595
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................     189,730.0       1.175851        223,094
       International Value Portfolio...................................................      67,116.7       1.025679         68,840
     Federated Insurance Series:
       High Income Bond Fund II........................................................   5,067,019.7       1.392474      7,055,693
       International Equity Fund II....................................................   1,233,475.5       1.557303      1,920,895
       Utility Fund II.................................................................   2,251,810.5       1.771043      3,988,053
     Invesco Variable Investment Funds, Inc.:
       High Yield Fund.................................................................     563,897.7       1.002402        565,252
       Equity Income Fund..............................................................     443,419.0       1.162787        515,602
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................   2,943,462.5       2.574060      7,576,650
       Growth Portfolio................................................................   6,683,128.0       2.558024     17,095,600
       Worldwide Growth Portfolio......................................................  12,954,425.9       2.642505     34,232,138
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................   1,028,233.9       1.172222      1,205,318
       Small Cap Portfolio.............................................................     138,716.6       0.952076        132,069
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio.....................................................     546,007.0       1.145547        625,477
     Mitchell Hutchins Series Trust:
       Growth and Income Portfolio.....................................................      62,800.6       1.016159         63,815
     Neuberger Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio.................................................     939,216.3       1.069874      1,004,843
       Partners Portfolio..............................................................   6,366,061.7       1.433266      9,124,257
     Strong Variable Insurance Funds, Inc.:
       Mid Cap Growth Fund II..........................................................     794,153.5       2.041387      1,621,175
     Strong Opportunity Fund II, Inc...................................................   1,406,478.6       1.636872      2,302,225
     Van Eck Worldwide Insurance Trust:
       Worldwide Hard Assets Fund (formerly Gold and Natural Resources Fund) (Note 1)..   1,621,755.8       0.972337      1,576,893
       Worldwide Bond Fund.............................................................   2,221,206.2       1.066540      2,369,005
       Worldwide Emerging Markets Fund.................................................   1,704,431.6       0.931798      1,588,186
       Worldwide Hard Assets Fund (Note 1).............................................          65.5       1.388037             91
       Worldwide Real Estate Fund......................................................      19,983.3       0.936240         18,709
- -----------------------------------------------------------------------------------------------------------------------------------
         Net assets attributable to contract owners' deferred annuity reserves .....................................   $265,434,009
- -----------------------------------------------------------------------------------------------------------------------------------
                      The  accompanying  notes  are an  integral  part of  these financial statements.

                                                                                                                                  3
</TABLE>

<PAGE>

CONSECO VARIABLE ANNUITY ACCOUNT E
STATEMENT OF ASSETS AND LIABILITIES - CONTINUED

JUNE 30, 1999
(UNAUDITED)
<TABLE>
<CAPTION>
===================================================================================================================================
                                                                                                                        TOTAL VALUE
                                                                                                                         OF UNITS
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                                                    <C>
Net assets attributable to contract owners' deferred annuity reserves (from page 3) .................................. $265,434,009
- -----------------------------------------------------------------------------------------------------------------------------------

   Net assets attributable to contract owners' annuity payment reserves:
     Conseco Series Trust:
       Money Market Portfolio ........................................................................................        3,751
     Federated Insurance Series:
       High Income Bond Fund II ......................................................................................        3,819
     Neuberger Berman Advisers Management Trust:
       Partners Portfolio ............................................................................................        3,875
- -----------------------------------------------------------------------------------------------------------------------------------
         Net assets attributable to contract owners' annuity payment reserves ........................................       11,445
- -----------------------------------------------------------------------------------------------------------------------------------
           Net assets ................................................................................................ $265,445,454
- -----------------------------------------------------------------------------------------------------------------------------------
                      The  accompanying  notes  are an  integral  part of  these financial statements.

4
</TABLE>
<PAGE>

CONSECO VARIABLE ANNUITY ACCOUNT E
STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
===================================================================================================================================
                                                                                                       SIX MONTHS ENDED  YEAR ENDED
                                                                                                         JUNE 30, 1999  DECEMBER 31,
                                                                                                          (UNAUDITED)       1998
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                                     <C>            <C>
Investment income:
   Dividends from investments in portfolio shares....................................................   $  6,075,212   $  8,749,779
- -----------------------------------------------------------------------------------------------------------------------------------

Expenses:
   Mortality and expense risk fees...................................................................      1,485,033      2,119,799
   Administrative fees...............................................................................        178,204        254,376
- -----------------------------------------------------------------------------------------------------------------------------------
     Total expenses..................................................................................      1,663,237      2,374,175
- -----------------------------------------------------------------------------------------------------------------------------------
       Net investment income.........................................................................      4,411,975      6,375,604
- -----------------------------------------------------------------------------------------------------------------------------------
Net  realized  gains  (losses) and  unrealized  appreciation  (depreciation)  on
investments:
   Net realized gains on sales of investments in portfolio shares....................................      2,288,158      2,964,511
   Net change in unrealized appreciation of investments in portfolio shares..........................     17,917,092     14,847,690
- -----------------------------------------------------------------------------------------------------------------------------------
     Net gain on investments in portfolio shares.....................................................     20,205,250     17,812,201
- -----------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets from operations....................................................   $ 24,617,225   $ 24,187,805
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>


STATEMENTS OF CHANGES IN NET ASSETS

<TABLE>
<CAPTION>
===================================================================================================================================
                                                                                                       SIX MONTHS ENDED  YEAR ENDED
                                                                                                         JUNE 30, 1999  DECEMBER 31,
                                                                                                          (UNAUDITED)       1998
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                                     <C>             <C>
Changes from operations:
   Net investment income.............................................................................   $  4,411,975    $ 6,375,604
   Net realized gains on sales of investments in portfolio shares....................................      2,288,158      2,964,511
   Net change in unrealized appreciation of investments in portfolio shares .........................     17,917,092     14,847,690
- -----------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from operations......................................................     24,617,225     24,187,805
- -----------------------------------------------------------------------------------------------------------------------------------
Changes from contract owners' transactions:
   Net contract purchase payments....................................................................     29,012,863     85,403,562
   Contract redemptions..............................................................................     (7,213,967)    (6,164,480)
   Net transfers.....................................................................................        374,701         63,987
- -----------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from contract owners' transactions...................................     22,173,597     79,303,069
- -----------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets....................................................................     46,790,822    103,490,874
- -----------------------------------------------------------------------------------------------------------------------------------
Net assets, beginning of period......................................................................    218,654,632    115,163,758
- -----------------------------------------------------------------------------------------------------------------------------------
       Net assets, end of period (Note 6)............................................................   $265,445,454   $218,654,632
- -----------------------------------------------------------------------------------------------------------------------------------

                      The  accompanying  notes  are an  integral  part of  these financial statements.

                                                                                                                                  5
</TABLE>

<PAGE>

CONSECO VARIABLE ANNUITY ACCOUNT E
NOTES TO FINANCIAL STATEMENTS

JUNE 30, 1999
(UNAUDITED)
================================================================================
(1) GENERAL
   Conseco  Variable Annuity Account E (formerly Great American Reserve Variable
Annuity Account E) ("Account E") is registered under the Investment  Company Act
of 1940, as amended,  as a unit investment  trust.  Account E was established on
November 12, 1993,  and  commenced  operations on July 25, 1994, as a segregated
investment account for individual and group variable annuity contracts which are
registered  under the  Securities  Act of 1933.  The operations of Account E are
included in the operations of Conseco Variable Insurance Company (the "Company")
pursuant  to the  provisions  of the Texas  Insurance  Code.  The  Company is an
indirect wholly owned subsidiary of Conseco,  Inc., a publicly-held  specialized
financial services holding company listed on the New York Stock Exchange.
   Prior to June 1, 1995,  Account E invested solely in shares of the portfolios
of the Conseco Series Trust.  Currently,  the following  investment  options are
available (effective date in parenthesis):
THE ALGER  AMERICAN  FUND
   Growth  Portfolio  (June  1,  1996)
   Leveraged  AllCap Portfolio (June 1, 1995)
   MidCap Portfolio (June 1, 1996)
   Small  Capitalization  Portfolio  (June 1, 1995)
AMERICAN  CENTURY  VARIABLE PORTFOLIOS, INC.
   Income and Growth Fund (May 1, 1998)
   International Fund (May 1, 1997)
   Value Fund (May 1, 1997)
BERGER  INSTITUTIONAL  PRODUCTS  TRUST
   100 Fund (June 1, 1996)
   Growth and Income Fund (June 1, 1996)
   Small Company Growth Fund (June 1, 1996) BIAM
   International Fund (May 1, 1997)
CONSECO SERIES TRUST
   Balanced Portfolio
   Equity Portfolio
   Fixed Income Portfolio
   Government Securities Portfolio
   Money Market Portfolio
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
 (JUNE 1, 1995)
DREYFUS STOCK INDEX FUND (JUNE 1, 1995)
DREYFUS VARIABLE INVESTMENT FUND (MAY 1, 1998)
   International Value Portfolio
   Disciplined Stock Portfolio
FEDERATED INSURANCE SERIES (JUNE 1, 1995)
   High Income Bond Fund II
   International Equity Fund II
   Utility Fund II
INVESCO VARIABLE INVESTMENT FUNDS, INC. (MAY 1, 1998)
   High Yield Fund
   Equity Income Fund
JANUS ASPEN SERIES (JUNE 1, 1995)
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio
LAZARD RETIREMENT SERIES, INC. (MAY 1, 1998)
   Equity Portfolio
   Small Cap Portfolio
LORD ABBETT SERIES FUND, INC. (MAY 1, 1998)
   Growth and Income Portfolio
MITCHELL HUTCHINS SERIES TRUST (MAY 1, 1998)
   Growth and Income Portfolio
NEUBERGER BERMAN ADVISERS MANAGEMENT TRUST (MAY 1, 1997)
   Limited Maturity Bond Portfolio
   Partners Portfolio
STRONG VARIABLE INSURANCE FUNDS, INC.
   Mid Cap Growth Fund II (May 1, 1997)
STRONG OPPORTUNITY FUND II (MAY 1, 1997)
VAN ECK WORLDWIDE INSURANCE TRUST
   Worldwide Hard Assets Fund (formerly Gold and Natural
    Resources Fund) (June 1, 1995)
   Worldwide Bond Fund (June 1, 1995)
   Worldwide Emerging Markets Fund (June 1, 1996)
   Worldwide Real Estate Fund (May 1, 1998)

   Van Eck Worldwide  Insurance Trust  terminated the Worldwide Hard Assets Fund
on May 1,  1997,  and the Gold  and  Natural  Resources  Fund  was  renamed  the
Worldwide Hard Assets Fund. The remaining units in the terminated fund are owned
by a contract owner who has not transferred the funds.
   The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
the reported  increases and decreases in net assets from  operations  during the
reporting period. Actual results could differ from those estimates.

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
INVESTMENT VALUATION, TRANSACTIONS AND INCOME
   Investments  in portfolio  shares are valued using the net asset value of the
respective  portfolios at the end of each New York Stock Exchange  business day.
Investment share  transactions are accounted for on a trade date basis (the date
the order to purchase  or redeem  shares is  executed)  and  dividend  income is
recorded on the  ex-dividend  date. The cost of investments in portfolio  shares
sold is determined on a first-in  first-out  basis.  Account E does not hold any
investments which are restricted as to resale.
   Net investment  income  and  net  realized   gains  (losses)  and  unrealized
appreciation  (depreciation)  on  investments  are allocated to the contracts on
each  valuation  date based on each  contract's  pro rata share of the assets of
Account E as of the beginning of the valuation date.
FEDERAL INCOME TAXES
   No  provision  for  federal  income  taxes has been made in the  accompanying
financial  statements  because the  operations  of Account E are included in the
total  operations of the Company,  which is treated as a life insurance  company
for federal income tax purposes under the Internal  Revenue Code. Net investment
income and realized gains (losses) are retained in Account E and are not taxable
until  received  by the  contract  owner or  beneficiary  in the form of annuity
payments or other distributions.

6
<PAGE>
CONSECO VARIABLE ANNUITY ACCOUNT E
NOTES TO FINANCIAL STATEMENTS - CONTINUED

JUNE 30, 1999
(UNAUDITED)
================================================================================
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
ANNUITY RESERVES
   Deferred  annuity  contract  reserves are comprised of net contract  purchase
payments less  redemptions  and benefits.  These reserves are adjusted daily for
the net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation (depreciation) on investments.
   Annuity  payment  reserves  for  contracts  under which  contract  owners are
receiving periodic  retirement payments are computed according to the 1983 Group
Annuity Mortality Table. The assumed net investment rate is equal to the assumed
rate of accumulation.  The annuity unit values for periodic  retirement payments
are as follows:

                                                                      JUNE 30,
                                                                        1999
- -------------------------------------------------------------------------------

Conseco Series Trust:
   Money Market Portfolio........................................    0.998976
Federated Insurance Series:
   High Income Bond Fund II......................................    0.984344
Neuberger Berman Advisers Management Trust:
   Partners Portfolio............................................    1.086315
- -------------------------------------------------------------------------------

(3) PURCHASES AND SALES OF INVESTMENTS IN PORTFOLIO SHARES
   The  aggregate  cost of purchases  of  investments  in portfolio  shares were
$50,500,878  and  $137,408,045  for the six months ended June 30, 1999,  and the
year ended December 31, 1998, respectively. The aggregate proceeds from sales of
investments in portfolio  shares were  $23,842,605  and  $51,611,210 for the six
months ended June 30, 1999, and the year ended December 31, 1998, respectively.

(4) DEDUCTIONS AND EXPENSES
   Although  periodic  retirement  payments to contract owners vary according to
the investment performance of the portfolios,  such payments are not affected by
mortality or expense  experience  because the Company  assumes the mortality and
expense risks under the contracts.
   The  mortality  risk  assumed by the Company  results  from the life  annuity
payment  option in the  contracts  in which the Company  agrees to make  annuity
payments regardless of how long a particular annuitant or other payee lives. The
annuity  payments  are  determined  in  accordance  with annuity  purchase  rate
provisions  established  at the  time the  contracts  are  issued.  Based on the
actuarial  determination of expected mortality,  the Company is required to fund
any deficiency in the annuity payment reserves from its general account assets.
   The expense risk assumed by the Company is the risk that the  deductions  for
sales and  administrative  expenses may prove  insufficient  to cover the actual
sales and  administrative  expenses.  The Company deducts daily from Account E a
fee, which is equal on an annual basis to 1.25 percent of the daily value of the
total  investments  of Account E, for assuming the mortality and expense  risks.
These fees were  $1,485,033  and  $2,119,799  for the six months  ended June 30,
1999, and the year ended December 31, 1998, respectively.
   Pursuant to an  agreement  between  Account E and the  Company  (which may be
terminated  by  the  Company  at any  time),  the  Company  provides  sales  and
administrative  services to Account E, as well as a minimum  death benefit prior
to retirement for the contracts.  The Company may deduct a percentage of amounts
surrendered to cover sales  expenses.  The percentage  varies up to 9.00 percent
based upon the number of years the  contract  has been held.  In  addition,  the
Company deducts units from individual contracts annually and upon full surrender
to cover an  administrative  fee of $30  unless  the  value of the  contract  is
$25,000 or greater.  This fee is recorded as a  redemption  in the  accompanying
Statements  of Changes in Net  Assets.  Sales and  administrative  charges  were
$283,515 and $489,585 for the six months ended June 30, 1999, and the year ended
December 31, 1998, respectively.
   The Company  also deducts  daily from  Account E a fee,  which is equal on an
annual  basis to 0.15  percent of the daily  value of the total  investments  of
Account  E, for  administrative  expenses.  These  expenses  were  $178,204  and
$254,376 for the six months ended June 30, 1999, and the year ended December 31,
1998, respectively.

(5) OTHER TRANSACTIONS WITH AFFILIATES
   Conseco  Equity Sales,  Inc.,  an affiliate of the Company,  is the principal
underwriter  and performs all variable  annuity sales functions on behalf of the
Company  through  various  retail  broker/dealers  including  Conseco  Financial
Services, Inc., an affiliate of the Company.

(6) NET ASSETS
   Net assets consisted of the following at June 30, 1999:
- -------------------------------------------------------------------------------

Proceeds from the sales of units since organization,
  less cost of units redeemed....................................  $204,975,689
Undistributed net investment income..............................    19,187,655
Undistributed net realized gains on sales of investments.........     5,699,892
Net unrealized appreciation of investments.......................    35,582,218
- -------------------------------------------------------------------------------
     Net assets..................................................  $265,445,454
- -------------------------------------------------------------------------------

7
<PAGE>
===============================================================================
THIS PAGE INTENTIONALLY LEFT BLANK.




8


<PAGE>
========================================================
CONSECO VARIABLE ANNUITY ACCOUNT E
SPONSOR
Conseco Variable Insurance Company - Carmel, Indiana.
DISTRIBUTOR
Conseco Equity Sales, Inc. - Carmel, Indiana.
INDEPENDENT PUBLIC ACCOUNTANTS
PricewaterhouseCoopers LLP - Indianapolis, Indiana.


9
<PAGE>


     VARIABLE ANNUITY ACCOUNT E IS ISSUED BY CONSECO VARIABLE INSURANCE COMPANY.
THE PRODUCT IS UNDERWRITTEN, AND THE SECURITIES  WITHIN ARE OFFERED, BY  CONSECO
 EQUITY SALES,  INC., A BROKER-DEALER  FOR CONSECO  VARIABLE INSURANCE  COMPANY.
          BOTH COMPANIES ARE SUBSIDIARIES OF CONSECO, INC., A FINANCIAL SERVICES
  ORGANIZATION HEADQUARTERED IN CARMEL, INDIANA. CONSECO, THROUGH ITS SUBSIDIARY
 COMPANIES, IS ONE OF MIDDLE AMERICA'S LEADING SOURCES FOR INSURANCE, INVESTMENT
               AND LENDING  PRODUCTS,  HELPING 12 MILLION CUSTOMERS STEP UP TO A
                                                     BETTER, MORE SECURE FUTURE.

                            CONSECO EQUITY SALES, INC., IS A MEMBER OF THE NASD.

                                              CONSECO VARIABLE INSURANCE COMPANY
                                                 11815 North Pennsylvania Street
                                                           Carmel, Indiana 46032


                                                          05-7998 (8/99)   05962
                                     (C) 1999 Conseco Variable Insurance Company



                                                                 WWW.CONSECO.COM



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