GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E
485APOS, 1999-02-24
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                                                      Registration Nos. 33-74092
                                                                       811-8288

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM N-4

            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933        [X]
                          Pre-Effective Amendment No.
                          Post-Effective Amendment No. 7                   [X]
                                       and
         REGISTRATION STATEMENT UNDER THE INVESTMENT COMPANY ACT OF 1940
                                Amendment No. 7                            [X]
    
               GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E
                           (Exact Name of Registrant)

                      CONSECO VARIABLE INSURANCE COMPANY
                               (Name of Depositor)

                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032-4572
              (Address of Depositor's Principal Executive Offices)

                                 (317) 817-3700
               (Depositor's Telephone Number, including Area Code)

                              Michael A. Colliflower
                    Great American Reserve Insurance Company
                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032-4572
                     (Name and Address of Agent for Service)

 
It is  proposed  that this filing will  become effective:
   
[ ]  immediately upon filing pursuant to paragraph (b) of Rule 485 
[ ]  on (date) pursuant to paragraph (b) of Rule 485
[X]  60 days after filing pursuant to  paragraph (a) (1) of Rule 485 
[ ]  on (date) pursuant to paragraph (a)(1) of Rule 485     

If appropriate, check the following box:

[ ]  this post-effective amendment designates a new effective date for a
     previously filed post-effective amendment

Title of Securities Registered:
     Individual and Group Deferred Annuity Contracts and Certificates
   



                       CONSECO VARIABLE ANNUITY ACCOUNT E

                                    FORM N-4

                              CROSS REFERENCE SHEET
                             Pursuant to Rule 495(a)
                        Under The Securities Act of 1933

<TABLE>
<CAPTION>
   
Form N-4
Item No.                                    PART A - Prospectus Caption
- - --------                                             ------------------
<S>    <C>                                                 <C>
 1.    Cover Page...................................       Cover Page

 2.    Definitions..................................       Definitions

 3.    Synopsis or Highlights.......................       Summary

 4.    Condensed Financial Information..............       Condensed Financial Information

 5.    General Description of Registrant,...........       Conseco Variable, The Variable Account, and
       Depositor and Portfolio Companies                   Investment Options

 6.    Deductions and Expense.......................       Charges and Deductions

 7.    General Description of Variable..............       The Contracts
       Annuity Contracts

 8.    Annuity Period ..............................       Annuity Phase
                                                           Settlement Provisions

 9.    Death Benefit................................       Death Benefit on or
                                                           After Maturity Date

10.    Purchase and Contract Values.................       Conseco Variable, The Variable 
                                                           Account, and Investment Options;
                                                           Accumulation Provisions

11.    Redemptions..................................       The Contracts
                                                           Section B. Settlement Provisions

12.    Taxes........................................       Federal Tax Status

13.    Legal Proceedings............................       Legal Proceedings
    
14.    Table of Contents of the Statement...........       Table of Contents of the Statement
       of Additional Information                           of Additional Information
</TABLE>

<PAGE>

Form N-4
Item No.
- - --------
<TABLE>
<CAPTION>
                                                  PART B - Statement of Additional Information
                                                           -----------------------------------
<S>    <C>                                                 <C>
15.    Cover Page...................................       Statement of Additional Information
                                                           Cover Page

16.    Table of Contents............................       Table of Contents

17.    General Information and History..............       General Information and History

18.    Services.....................................       Not Applicable

19.    Purchase of Securities.......................       Not Applicable
       Being Offered

20.    Underwriters.................................       Distribution

21.    Calculation of Performance Data..............       Calculation of Yield Quotations, Calculation of
                                                           Total Return Quotations, and Other Performance Data

22.    Annuity Payments.............................          Annuity Provisions    

23.    Financial Statements.........................       Financial Statements
</TABLE>

                                     PART C

Information required to be included in Part C is set forth under the appropriate
item, so numbered, in Part C of this registration statement.

                                      PART A

                       CONSECO VARIABLE ANNUITY ACCOUNT E
          (formerly Great American Reserve Variable Annuity Account E)
             INDIVIDUAL & GROUP VARIABLE DEFERRED ANNUITY CONTRACTS
                                   offered by
                       CONSECO VARIABLE INSURANCE COMPANY
               (formerly Great American Reserve Insurance Company)
                                
                             Administrative Office:
                          11815 N. Pennsylvania Street
                                Carmel, IN 46032
                                  (317)817-3700

This  prospectus  describes the individual and group flexible  purchase  payment
variable  deferred  annuity  contracts  (Contracts)  issued by Conseco  Variable
Insurance  Company  (Conseco  Variable).  The  Contracts are designed for use in
retirement planning.

You can invest your Purchase Payments in one of the Variable Account  Investment
Options listed below. Depending on market conditions, you can make or lose money
in any of these Variable Account Investment Options.  You can also invest in the
Fixed Account of Conseco Variable.

CONSECO SERIES TRUST
o Balanced Portfolio
o Common Stock Portfolio
o Fixed Income Portfolio
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
o Alger American Growth Portfolio
o Alger American Leveraged AllCap Portfolio
o Alger American MidCap Growth Portfolio
o Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
o VP Income & Growth
o VP International
o VP Value

BERGER INSTITUTIONAL PRODUCTS TRUST
o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund
o Berger/BIAM IPT - International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.

DREYFUS STOCK INDEX FUND

DREYFUS VARIABLE INVESTMENT FUND
o Disciplined Stock Portfolio
o International Value Portfolio

FEDERATED INSURANCE SERIES
o Federated High Income Bond Fund II
o Federated International Equity Fund II
o Federated Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
o INVESCO VIF-High Yield Portfolio
o INVESCO VIF-Industrial Income Portfolio

JANUS ASPEN SERIES
o Aggressive Growth Portfolio
o Growth Portfolio
o Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
o Lazard Retirement Equity Portfolio
o Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
o Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
o Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
o Limited Maturity Bond Portfolio
o Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
o Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
o Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Hard Assets Fund
o Worldwide Real Estate Fund

Please read this prospectus  carefully  before investing and keep it on file for
future  reference.  It contains  important  information about the individual and
group fixed and variable annuity contracts issued by Conseco Variable.

To learn more about the  Contract,  you can  obtain a copy of the  Statement  of
Additional  Information (SAI) dated May 1, 1999. The SAI has been filed with the
Securities  and  Exchange  Commission  (SEC)  and  is  legally  a part  of  this
Prospectus.  The SEC has a Web site  (http://www.sec.gov) that contains the SAI,
material  incorporated by reference,  and other information  regarding companies
that file  electronically  with the SEC.  The Table of Contents of the SAI is on
Page __ of this  prospectus.  For a free copy of the SAI, call us or write to us
at the address or telephone number given above.

The Contracts:

*  are not bank deposits
*  are not federally insured
*  are not endorsed by any bank or government agency
*  are not guaranteed and may be subject to loss of principal

The  Securities and Exchange  Commission  has not approved or disapproved  these
securities  or  determined  if this  prospectus  is  accurate or  complete.  Any
representation to the contrary is a criminal offense.

May 1, 1999

                               Table of Contents

                                                                            Page

DEFINITIONS.............................
SUMMARY.................................
FEE TABLE...............................
CONSECO VARIABLE, THE VARIABLE ACCOUNT 
 INVESTMENT OPTIONS.....................
   Conseco Variable.....................
   The Variable Account.................
   Investment Options...................
      Voting Rights.....................
THE CONTRACTS...........................
ACCUMULATION PROVISIONS.................
   Purchase Payments....................
   Allocation of Purchase Payments......
   Accumulation Units ..................
   Transfers............................
   Dollar Cost Averaging................
   Rebalancing..........................
   Sweeps...............................
   Withdrawals..........................
   Systematic Withdrawal Plan...........
   Loans................................
CHARGES AND DEDUCTIONS..................
   Withdrawal Charge....................
   Administrative Charges...............
   Mortality and Expense Risk Charge....
   Reduction or Elimination of 
    Contract Charges....................
   Premium Taxes........................
   Fund Expenses........................
   Other Charges........................
DEATH BENEFIT BEFORE MATURITY DATE......
OPTIONS WHEN YOU TERMINATE YOUR 
  PARTICIPATION IN THE PLAN (FOR GROUP 
  CONTRACTS ONLY).......................
RESTRICTIONS UNDER OPTIONAL RETIREMENT
  PROGRAMS..............................
RESTRICTIONS UNDER SECTION 403(b).......
THE ANNUITY PHASE - SETTLEMENT PROVISIONS.
   Annuity Options......................
   Proceeds Applied to an Annuity 
    Option..............................
   Transfers After Maturity Date........
   Death Benefit........................
OTHER CONTRACT PROVISIONS...............
   10 Day Right to Review...............
   Ownership............................
   Modification.........................
FEDERAL TAX STATUS...................
   Annuity Contracts in General.........
   Qualified and Non-Qualified Contracts
   Withdrawals - Non-Qualified 
    Contracts...........................
   Withdrawals - Qualified Contracts....
   Withdrawals - Tax-Sheltered
    Annuities...........................
   Diversification......................
   Investor Control.....................
GENERAL MATTERS.........................
   Performance Information..............
   Year 2000............................
   Distribution of Contracts............
   Legal Proceedings....................
TABLE OF CONTENTS OF THE SAI............
APPENDIX................................


DEFINITIONS

Accumulation  Unit: An accounting  unit of measure we use to calculate the value
of your Contract before the Maturity Date.

Annuitant: The person upon whose life the Contract is issued.

Annuity Payments: A series of income payments under an annuity option.

Contract  Owner:  The  person(s)  (including  Co-Owners)  or entity  entitled to
ownership  rights under the Contract.  The Contract Owner is also referred to as
"you" in this prospectus.

Contract Value: The total value of your Individual Account values held under the
Contract  in each  Investment  Option  of the  Variable  Account  plus the Fixed
Account.

Contract  Year: A period of 12 months  beginning with the effective date of your
Contract.

Code: Internal Revenue Code of 1986, as amended.

Fixed  Account:  The  general  account  of Conseco  Variable.  You may choose to
allocate Purchase Payments and Contract Value to the Fixed Account.  It provides
guaranteed values and periodically adjusted interest rates.

Fund:  The  underlying  mutual funds (or  portfolios of a mutual fund) which the
sub-accounts of the Variable Account invest in.

Individual  Account:  The record we establish to represent  your  interest in an
Investment Option before the Maturity Date.

Investment Options: The investment choices available to Contract Owners.

Maturity Date: The date on which annuity payments begin.

Plan:  A  voluntary  program  for an  employer  that  qualifies  for special tax
treatment.

Purchase Payments: The money you invest in the Contract.

Valuation Period: The period of time from the end of one business day of the New
York Stock Exchange to the end of the next business day.

Variable Account:  The separate account we established known as Conseco Variable
Annuity Account E. Prior to May 1, 1999, it was known as Great American  Reserve
Variable Annuity Account E. The Variable Account is divided into sub-accounts.

SUMMARY

The  Contracts:  The  Contracts  described in this  prospectus  are tax deferred
individual and group flexible purchase payment variable annuity  contracts.  The
Contracts also offer you a Fixed Account Option.  The Contracts  provide for the
accumulation  of  Contract  Values  and the  payment of  annuity  benefits  on a
variable  and/or fixed basis.  In general,  this  Prospectus  describes only the
variable portion of the Contracts.

Retirement  Plans: The Contracts may be issued pursuant to either  non-qualified
retirement  plans or plans qualifying for special income tax treatment under the
Code. Examples of the plans qualifying for special tax treatment are: individual
retirement  annuities  (IRAs),  pension and profit sharing plans, tax- sheltered
annuities (TSAs), and state and local government  deferred  compensation  plans.
See "Federal Tax Status."

Purchase  Payments:  The  Contracts  permit you to make  Purchase  Payments on a
flexible  basis.  This  means  that you can make  payments  at any time you like
before the Maturity Date. For TSAs, the minimum initial Purchase Payment and the
amount of each  subsequent  Purchase  Payment  is $50 per month.  For IRAs,  the
minimum  initial  Purchase  Payment  is $2,000  and the  minimum  amount of each
additional  Purchase Payment is $50. For  non-qualified  Contracts,  the minimum
initial  Purchase  Payment is $5,000 and the minimum  amount of each  additional
Purchase  Payment is $2,000 (or $200 each month).  If your  Purchase  Payment is
more than $500,000, it requires our prior approval.

Investment Options:  You can allocate your Purchase Payment to the Fixed Account
of Conseco Variable or the following Variable Account Investment Options:

CONSECO SERIES TRUST
o Balanced Portfolio (formerly known as Asset Allocation Portfolio)
o Common Stock Portfolio 
o Fixed Income Portfolio (formerly known as Corporate Bond Portfolio)
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
o Alger American Growth Portfolio
o Alger American Leveraged AllCap Portfolio
o Alger American MidCap Growth Portfolio
o Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
o VP Income & Growth
o VP International
o VP Value

BERGER INSTITUTIONAL PRODUCTS TRUST
o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund
o Berger/BIAM IPT - International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.

DREYFUS STOCK INDEX FUND

DREYFUS VARIABLE INVESTMENT FUND
o Disciplined Stock Portfolio
o International Value Portfolio

FEDERATED INSURANCE SERIES
o Federated High Income Bond Fund II
o Federated International Equity Fund II
o Federated Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
o INVESCO VIF-High Yield Portfolio
o INVESCO VIF-Industrial Income Portfolio

JANUS ASPEN SERIES
o Aggressive Growth Portfolio
o Growth Portfolio
o Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
o Lazard Retirement Equity Portfolio
o Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
o Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
o Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
o Limited Maturity Bond Portfolio
o Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
o Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
o Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Hard Assets Fund
o Worldwide Real Estate Fund

The portion of your Contract value allocated to the Variable Account  Investment
Options will reflect the investment performance of the Funds you select.

Transfers: Prior to the Maturity Date, you may make transfers among the Variable
Account  Investment  Options and from the Variable Account Investment Options to
the Fixed Account  without  charge.  Under certain  circumstances,  you may also
transfer  amounts  from the Fixed  Account to the  Variable  Account  Investment
Options.  You may also make transfers  under certain  programs we offer known as
the dollar cost averaging  program,  sweep program,  and rebalancing.  After the
Maturity Date,  you may not make  transfers  from a variable  annuity to a fixed
annuity or from a fixed annuity to a variable annuity.

Withdrawals:  You may make  withdrawals from your Contract before the earlier of
the  Maturity  Date or the death of the  Annuitant.  We may impose a  withdrawal
charge and an  administrative  charge when you make a  withdrawal.  You may also
make withdrawals pursuant to the systematic withdrawal plan. A withdrawal may be
subject to income taxes and tax  penalties.  In addition,  certain  restrictions
apply to withdrawals from TSA Contracts.

Loans: Under certain circumstances, you may make loans from your Contract.  

Death  Benefit:  Generally,  if the Annuitant or Contract  Owner dies before the
Maturity Date, we will pay a death benefit to your beneficiary.

Annuity Payments: We offer a variety of fixed and variable annuity options which
you can select to receive your Annuity  Payments.  Your  Annuity  Payments  will
begin on the Maturity  Date.  You can select the Maturity Date, the frequency of
the payments and the annuity option.

Ten-Day Review: If you cancel the Contract within 10 days after receiving it (or
whatever period is required in your state) we will refund your Purchase Payment.

Taxes:  Your  earnings  are not taxed until you take them out. If you take money
out before the Maturity  Date,  earnings come out first and are taxed as income.
If you are younger than 59 1/2 when you take money out, you may be charged a 10%
federal tax penalty on the earnings. The Contract provides that if the Annuitant
dies before the Maturity  Date, we will pay a death benefit to the  beneficiary.
Such payments upon the death of the Annuitant who is not the Contract  Owner (as
in the case of certain non-qualified Contracts), do not qualify for the death of
Contract  Owner  exception to the ten percent  distribution  penalty  unless the
beneficiary is 59 1/2 or one of the other exceptions to the penalty applies.

For TSA  Contracts,  you can only make  withdrawals of amounts  attributable  to
contributions  you made pursuant to a salary reduction  agreement (as defined in
the Code) when:

     (i)  you attain age 59 1/2;

     (ii) you separate from service;

     (iii) you die;

     (iv) you become disabled;

     (v)  made in the case of hardship; or

     (vi) made  pursuant to a qualified  domestic  relations  order if otherwise
          permitted.

Withdrawals  for hardship are  restricted  to a portion of the Contract  Owner's
Contract  Value which  represents  contributions  made by the Owner and does not
include any investment results.

Payments after the Maturity Date are considered partly a return of your original
investment. That part of each payment is not taxable as income. If your Contract
was purchased under a tax-qualified plan, your payments may be fully taxable.

Charges and Deductions:

*    Each year Conseco  Variable  deducts a $30 Annual  Administrative  Fee from
your Contract (this charge is waived if your Individual Account value is $25,000
or more).

*    Conseco  Variable  deducts a Mortality and Expense Risk Fee which is equal,
on an annual  basis,  to 1.25% of the average  daily net assets of the  Variable
Account.  Conseco Variable also deducts an Administrative Charge which is equal,
on an annual  basis,  to .15% of the  average  daily net assets of the  Variable
Account.

*    If you take  money  out of the  Contract,  Conseco  Variable  may  assess a
deferred  sales  load which  ranges  from 0% to 9%,  depending  on how long your
Contract has been outstanding.

*    You may be  assessed  a premium  tax charge  which  generally  ranges  from
0%-3.5%, depending on the state.

*    As with other professionally managed investments, there are also investment
charges which  currently  range from ___% to ___%,  on an annual  basis,  of the
average  daily  value of the  portfolio,  depending  upon the  Variable  Account
Investment Option you select.

                  CONSECO VARIABLE ANNUITY ACCOUNT E FEE TABLE

CONTRACT OWNER TRANSACTION EXPENSES(a)
  Sales Charge Imposed on Purchases...........................   None
  Exchange Fee................................................   None
  Surrender Fee...............................................   None
  Deferred Sales Load (as a percentage of purchase payments)(b)
    First and Second Year.....................................    9%
    Third Year................................................    8%
    Fourth Year...............................................    7%
    Fifth Year................................................    5%
    Sixth Year................................................    3%
    Seventh Year or More......................................    0%

Annual Administrative Fee(b).....................    $30

VARIABLE ACCOUNT ANNUAL EXPENSES
 (as a percentage of average account value)
  Mortality and Expense Risk Fees............................. 1.25%
  Administrative Charge....................................... 0.15%
                                                               -----
Total Annual Expenses of the Variable Account(b).............. 1.40%
====================================================================

(a)  Premium  taxes are not shown.  We will  deduct for any premium tax due when
     you make a  Purchase  Payment  or from  Individual  Account  values  at the
     Maturity  Date or at such  other  time  based on our sole  discretion.  The
     current  range  of  premium  taxes  in  jurisdictions  in which we make the
     Contracts available is from 0% to 3.5%.

(b)  Conseco  may  reduce  or  eliminate  the  sales,  administrative,  or other
     expenses  with  certain  Contracts  in cases when it expects to incur lower
     sales and administrative expenses or perform fewer services (see "Reduction
     or   Elimination   of  Contract   Charges").   We  will  waive  the  Annual
     Administrative Fee if your Individual Account value is $25,000 or greater.

<TABLE>
<CAPTION>
Annual Fund Expenses
(as a percentage of the average daily net assets of a portfolio)

                                                                                                 TOTAL ANNUAL
                                                                         OTHER EXPENSES          PORTFOLIO
                                                                         (AFTER EXPENSE            EXPENSES
                                                                          REIMBURSEMENT        (AFTER EXPENSE 
                                             MANAGEMENT         12b-1      FOR CERTAIN       REIMBURSEMENT FOR    
                                              FEES            FEES         PORTFOLIOS)       CERTAIN PORTFOLIOS)  
- ------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>             <C>              <C>               <C>
CONSECO SERIES TRUST (1)
Balanced         
   Portfolio (2)                             0.55%            --             0.20%              0.75%
Common Stock 
   Portfolio (2)                             0.60%            --             0.20%              0.80%
Fixed Income   
   Portfolio                                 0.50%            --             0.20%              0.70%
Government Securities 
   Portfolio                                 0.50%            --             0.20%              0.70%
Money Market
   Portfolio (2)                             0.25%            --             0.20%              0.45%

THE ALGER AMERICAN FUND
Alger American Growth 
   Portfolio                                 0.75%            --             0.04%              0.79%
Alger American 
   Leveraged AllCap
   Portfolio (3)                             0.85%            --             0.15%               1.00%
Alger American MidCap
   Growth Portfolio                          0.80%            --             0.04%               0.84%
Alger American Small
   Capitalization 
   Portfolio                                 0.85%            --             0.04%               0.89%

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
VP Income & Growth                           0.70%            --             0.00%               0.70%
VP International                             1.50%            --             0.00%               1.50%
VP Value                                     1.00%            --             0.00%               1.00%

BERGER INSTITUTIONAL PRODUCTS TRUST
Berger IPT--100 
   Fund (4)                                  0.00%            --             1.00%               1.00%
Berger IPT--Growth 
   and Income Fund (4)                       0.00%            --             1.00%               1.00%
Berger IPT--Small 
   Company Growth
   Fund (4)                                  0.00%            --             1.15%               1.15%
Berger/BIAM IPT--
   International 
   Fund (4)                                  0.00%            --             1.20%               1.20%

THE DREYFUS SOCIALLY 
   RESPONSIBLE GROWTH 
   FUND, INC        .                        0.75%            --             0.07%               0.82%

DREYFUS STOCK INDEX
   FUND                                      0.25%            --             0.03%               0.28%

DREYFUS VARIABLE INVESTMENT FUND
Disciplined Stock 
   Portfolio                                 0.75%          0.27%            1.02%
International Value 
   Portfolio                                 1.00%          0.42%            1.42%

FEDERATED INSURANCE SERIES
Federated High Income 
   Bond Fund II (5)                          0.51%            --             0.29%               0.80%
Federated International 
   Equity Fund II (5)                        0.02%            --             1.21%               1.23%
Federated Utility 
   Fund II (5)                               0.48%            --             0.37%               0.85%

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF - High Yield 
   Portfolio (6)                             0.60%            --             0.27%               0.87%
INVESCO VIF - 
   Industrial Income 
   Portfolio (6)                             0.75%            --             0.20%               0.95%

JANUS ASPEN SERIES
Aggressive Growth
   Portfolio (7)                             0.73%            --             0.03%               0.76%
Growth Portfolio (7)                         0.65%            --             0.05%               0.70%
Worldwide Growth 
   Portfolio (7)                             0.66%            --             0.08%               0.74%

LAZARD RETIREMENT SERIES, INC.
Lazard Retirement Equity
   Portfolio (8)                             0.75%          0.25%            0.50%               1.50%

Lazard Retirement Small
 Cap Portfolio (8)                           0.75%          0.25%            0.50%               1.50%

LORD ABBETT SERIES FUND, INC.
Growth and Income 
   Portfolio (9)                             0.50%          0.15%            0.02%               0.67%

MITCHELL HUTCHINS SERIES TRUST
Growth and Income 
   Portfolio                                 0.70%            --             0.88%               1.58%

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST (10)
Limited Maturity Bond 
   Portfolio                                 0.65%            --             0.12%               0.77%
Partners Portfolio                           0.80%            --             0.06%               0.86%

STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II                          1.00%            --             0.15%               1.15%

STRONG VARIABLE INSURANCE FUNDS, INC
Growth Fund II (11)                          1.00%            --             0.20%               1.20%

VAN ECK WORLDWIDE INSURANCE TRUST (12)
Worldwide Bond Fund                          1.00%            --             0.12%               1.12%
Worldwide Emerging 
   Markets Fund                              1.00%            --            (0.20%)              0.80%
Worldwide Hard 
   Assets Fund                               1.00%            --             0.17%               1.17%
Worldwide Real 
   Estate Fund                               0.00%            --             1.00%               1.00%
</TABLE>

(1)  Conseco Capital Management,  Inc., the investment adviser of Conseco Series
     Trust,  has  voluntarily  agreed  to  reimburse  all  expenses,   including
     management  fees,  in excess of the  following  percentage  of the  average
     annual net assets of each listed Portfolio,  as long as such  reimbursement
     would not result in a  Portfolio's  inability  to  qualify  as a  regulated
     investment company under the Code: 0.75% for the Balanced Portfolio;  0.80%
     for the Common Stock  Portfolio;  0.70% for the Fixed Income  Portfolio and
     Government Securities Portfolio;  and 0.45% for the Money Market Portfolio.
     The total  percentages  in the above table is after  reimbursement.  In the
     absence of expense reimbursement, the total fees and expenses in 1997 would
     have  totaled:  0.84% for the  Asset  Allocation  Portfolio;  0.80% for the
     Common Stock Portfolio;  0.77% for the Corporate Bond Portfolio;  0.92% for
     the  Government  Securities  Portfolio;  and  0.52%  for the  Money  Market
     Portfolio.

(2)  Conseco Capital  Management,  Inc.,  since January 1, 1993, has voluntarily
     waived its  management  fees in excess of the annual rates set forth in the
     table above.  Absent such fee waivers,  the management  fees would be: .65%
     for the Asset  Allocation  Portfolio;  .65% for the Common Stock Portfolio;
     and .50% for the Money Market Portfolio.

(3)  The Alger American  Leveraged AllCap  Portfolio's "Other Expenses" includes
     .04% of interest expense.

(4)  The Funds'  investment  advisers  have  voluntarily  agreed to waive  their
     advisory  fee and have  voluntarily  reimbursed  the Funds  for  additional
     expenses to the extent that normal  operating  expenses in any fiscal year,
     including the investment advisory fee but excluding brokerage  commissions,
     interest,  taxes and extraordinary expenses, of each of the Berger IPT--100
     Fund and the Berger  IPT--Growth  and Income Fund exceed 1.00%,  the normal
     operating  expenses  in any fiscal  year of the Berger  IPT--Small  Company
     Growth  Fund  exceed  1.15%,  and  the  normal  operating  expenses  of the
     Berger/BIAM IPT  International  Fund exceed 1.20% of the respective  Fund's
     average daily net assets.  Absent the voluntary  waiver and  reimbursement,
     the Management Fee for the Berger  IPT--100 Fund,  Berger  IPT--Growth  and
     Income Fund, the Berger IPT--Small  Company Growth Fund and the Berger/BIAM
     IPT--International  Fund  would  have  been  .75%,  .75%,  .90%,  and  .90%
     respectively,  and their Total Annual  Portfolio  Expenses  would have been
     9.18%, 9.62%, 5.81% and 3.83%, respectively.

(5)  In the  absence of a voluntary  waiver by  Federated  Advisers,  the Funds'
     investment adviser,  the Management Fee and Total Annual Portfolio Expenses
     would have been 0.60% and .89%, respectively,  for High Income Bond Fund II
     and 0.75% and 1.12%, respectively,  for Utility Fund II. Absent a voluntary
     waiver of the  management  fee and the voluntary  reimbursement  of certain
     other  operating  expenses by Federated  Advisers,  the  Management Fee and
     Total Annual Portfolio Expenses for International Equity Fund II would have
     been 1.00% and 2.21%, respectively.

(6)  Certain expenses are being absorbed  voluntarily by the investment  adviser
     and  sub-adviser.  Total expenses  (after expenses were absorbed but before
     any expense offset  arrangement)  of the INVESCO VIF - High Yield Portfolio
     and INVESCO VIF - Industrial  Income  Portfolio for the year ended December
     31, 1997  amounted to 0.83% and 0.91%,  respectively,  of each  Portfolio's
     average net assets.  In the absence of such voluntary  expense  limitation,
     the total operating  expenses of the INVESCO VIF - High Yield Portfolio and
     INVESCO VIF -  Industrial  Income  Portfolio  for the fiscal  period  ended
     December  31, 1997 would have been 0.94% and 0.97%,  respectively,  of each
     Portfolio's average net assets.

     It should be noted that the Portfolio's actual expenses were lower than the
figures shown because the Portfolio's  custodian fees and pricing  expenses were
reduced  under  expense  offset  arrangements.  However,  as a result  of an SEC
requirement  for mutual funds to state their total  operating  expenses  without
crediting any such expense offset  arrangements,  the figures shown above do not
reflect these reductions.

(7)  The expense figures shown are net of certain fee waivers or reductions from
     Janus  Capital  Corporation,  the  investment  adviser  of the Janus  Aspen
     Series. Without such waivers or reductions,  the total fees and expenses in
     1997 would have totaled: 0.78% for Aggressive Growth; 0.78% for Growth; and
     0.81% for Worldwide Growth.

(8)  Lazard Asset  Management,  the Fund's investment  adviser,  has voluntarily
     agreed to reimburse all expenses,  including  management fees, in excess of
     1.50% of the average annual net assets of the Portfolio.

(9)  The Growth and Income  Portfolio  of Lord Abbett  Series  Fund,  Inc. has a
     12b-1 plan which provides for payments to Lord, Abbett & Co. for remittance
     to a life insurance company for certain distribution expenses (see the Fund
     Prospectus).  The  12b-1  plan  provides  that  such  remittances,  in  the
     aggregate, will not exceed .15%, on an annual basis, of the daily net asset
     value of shares of the  Growth and Income  Portfolio.  For the year  ending
     December 31, 1998,  the 12b-1 fees are  estimated to be .15%.  The examples
     below for this Portfolio reflect the estimated 12b-1 fees.

(10) Neuberger & Berman  Advisers  Management  Trust is divided into  portfolios
     (Portfolios),  each of which invests all of its net investable  assets in a
     corresponding series of Advisers Managers Trust. The figures reported under
     "Management Fees" include the total of the administration  fees paid by the
     Portfolio  and  the  management  fees  paid  by its  corresponding  series.
     Similarly,  "Other  Expenses"  includes all other expenses of the Portfolio
     and its corresponding series.

(11) Strong  Capital  Management,  Inc.,  the  investment  adviser of the Strong
     Growth Fund II, has  voluntarily  agreed to cap the Fund's total  operating
     expenses at 1.20%. The Adviser has no current  intention to, but may in the
     future,  discontinue or modify any waiver of fees or absorption of expenses
     at its discretion with appropriate notification to its shareholders.

(12) All figures are  annualized.  Expenses of the  Worldwide  Real Estate Fund,
     which  commenced  operation in June 1997,  are being  assumed by the Fund's
     investment adviser.  Without such assumption,  Worldwide Real Estate Fund's
     Management  Fee would be  1.00%,  Other  Expenses  would be 3.88% and Total
     Expenses  would be 4.88%.  Other Expenses of Worldwide Real Estate Fund are
     an estimate which assumes $80 million in average daily net assets,  and may
     be greater or less than those  shown.  Prior to April 30,  1997,  Worldwide
     Hard Assets Fund was named Gold and Natural  Resources Fund. Other Expenses
     of Worldwide Hard Assets Fund are net of soft dollar credits.  Without such
     credits, Other Expenses would have been 0.18% and Total Expenses would have
     been 1.18%.  Other Expenses of Worldwide  Emerging  Markets Fund are net of
     the  reduction  of the  Fund's  operating  fees  in  connection  with a fee
     arrangement, based on cash balances left on deposit with the custodian, and
     net of the waiver or assumption by the Fund's investment adviser of certain
     fees and expenses.  Without such fee  arrangement  and, to a lesser extent,
     the  waiver/assumption,  Other  Expenses  would  have been  0.34% and Total
     Expenses would have been 1.34%. The Fund's investment  adviser is no longer
     waiving or assuming fees and expenses.


EXAMPLES:

     You would pay the following expenses on a $1,000 investment,  assuming a 5%
annual return on assets:


<TABLE>
<CAPTION>
Example 1 - If you surrender the Contract at the end of the time periods:

                                    1 YEAR      3 YEARS      5 YEARS        10 YEARS
- --------------------------------------------------------------------------------------
<S>                                  <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Balanced Portfolio            $108         $141         $163           $255
      Common Stock Portfolio         108          142          166            260
      Fixed Income Portfolio         107          139          161            250
      Government Securities 
         Portfolio                   107          139          161            250
      Money Market Portfolio         105          132          148            224

THE ALGER AMERICAN FUND
      Alger American Growth 
         Portfolio                   108          142          165            259
      Alger American Leveraged 
         AllCap Portfolio            110          148          176            280
      Alger American MidCap 
         Growth Portfolio            108          143          168            264
      Alger American Small 
         Capitalization Portfolio    109          145          170            269

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
      VP Income and Growth           107          139          N/A            N/A
      VP International               115          163          201            328
      VP Value                       110          148          176            280

BERGER INSTITUTIONAL PRODUCTS TRUST
      Berger IPT - 100 Fund          110          148          176            280
      Berger IPT - Growth and 
         Income Fund                 110          148          176            280
      Berger IPT - Small Company 
         Growth Fund                 112          153          183            295
      Berger/BIAM IPT - 
         International Fund          112          154          186            300

THE DREYFUS SOCIALLY RESPONSIBLE 
   GROWTH FUND, INC                  108          143          167            262

DREYFUS STOCK INDEX FUND             103          126          139            206

DREYFUS VARIABLE INVESTMENT FUND, INC.
      Disciplined Stock Portfolio    110          149          N/A            N/A
      International Value Portfolio  114          161          N/A            N/A

FEDERATED INSURANCE SERIES
      Federated High Income 
         Bond Fund II                108          142          166            260
      Federated International 
         Equity Fund II              112          155          187            303
      Federated Utility Fund II      109          144          168            265

INVESCO VARIABLE INVESTMENT FUNDS, INC.
      INVESCO VIF - High Yield 
         Portfolio                   109          144          N/A            N/A
      INVESCO VIF - Industrial 
         Income Portfolio            110          147          N/A            N/A

JANUS ASPEN SERIES
      Aggressive Growth Portfolio    108          141          164            256
      Growth Portfolio               107          139          161            250
      Worldwide Growth Portfolio     107          140          163            254

LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity 
         Portfolio                   115          163          N/A            N/A
      Lazard Retirement Small 
         Cap Portfolio               115          163          N/A            N/A

LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio    107          138          N/A            N/A

MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio    116          165          N/A            N/A

NEUBERGER & BERMAN ADVISERS 
  MANAGEMENT TRUST
      Limited Maturity Bond 
         Portfolio                   108          141          N/A            N/A
      Partners Portfolio             109          144          N/A            N/A

STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II            112          153          183            295

STRONG VARIABLE INSURANCE 
  FUNDS, INC.
      Growth Fund II                 112          154          186            300

VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund            111          152          182            292
      Worldwide Emerging 
         Markets Fund                108          142          166            260
      Worldwide Hard Assets Fund     112          153          184            297
      Worldwide Real Estate Fund     110          148          N/A            N/A
</TABLE>

EXAMPLE 2-If you elect to annuitize your Contract:

<TABLE>
<CAPTION>

                                  1 YEAR      3 YEARS      5 YEARS        10 YEARS
- ------------------------------------------------------------------------------------

<S>                                 <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Balanced Portfolio           $108         $141         $119           $255
      Common Stock Portfolio        108          142          121            260
      Fixed Income Portfolio        107          139          116            250
      Government Securities 
         Portfolio                  108          139          116            250
      Money Market Portfolio        105          132          104            224

THE ALGER AMERICAN FUND
      Alger American Growth 
         Portfolio                  108          143          121            259
      Alger American Leveraged 
         AllCap Portfolio           110          148          131            280
      Alger American MidCap  
         Growth Portfolio           108          143          123            264
      Alger American Small 
         Capitalization Portfolio   109          145          126            269

AMERICAN CENTURY VARIABLE 
  PORTFOLIOS, INC.
      VP Income and Growth          107          139          N/A            N/A
      VP International              115          163          156            328

      VP Value                      110          148          131            280

BERGER INSTITUTIONAL PRODUCTS
  TRUST
      Berger IPT - 100 Fund         110          148          131            280
      Berger IPT - Growth and 
         Income Fund                110          148          131            280
      Berger IPT - Small Company 
         Growth Fund                112          153          139            295
      Berger/BIAM IPT - 
         International Fund         112          154          141            300

THE DREYFUS SOCIALLY RESPONSIBLE 
   GROWTH FUND, INC                 108          143          122            262

DREYFUS STOCK INDEX FUND            103          126           95            206

DREYFUS VARIABLE INVESTMENT 
  FUND, INC.
      Disciplined Stock Portfolio   110          148          N/A            N/A
      International Value 
         Portfolio                  114          161          N/A            N/A

FEDERATED INSURANCE SERIES
      Federated High Income 
         Bond Fund II               108          142          121            260
      Federated International 
         Equity Fund II             112          155          143            303
      Federated Utility Fund II     100          144          124            263

INVESCO VARIABLE INVESTMENT FUNDS, INC.
      INVESCO VIF - High Yield 
         Portfolio                  109          144          N/A            N/A
      INVESCO VIF - Industrial 
         Income Portfolio           110          147          N/A            N/A

JANUS ASPEN SERIES
      Aggressive Growth Portfolio   108          141          119            256
      Growth Portfolio              107          139          116            250
      Worldwide Growth Portfolio    107          140          118            254

LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity 
         Portfolio                  115          163          N/A            N/A
      Lazard Retirement Small 
         Cap Portfolio              115          163          N/A            N/A

LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio   107          138          N/A            N/A

MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio   116          165          N/A            N/A

NEUBERGER & BERMAN ADVISERS 
  MANAGEMENT TRUST
      Limited Maturity Bond 
         Portfolio                  108          141          120            257
      Partners Portfolio            109          144          124            266

STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II           112          153          139            295

STRONG VARIABLE INSURANCE FUNDS,
  INC.
      Growth Fund II                112          154          141            300

VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund           111          152          137            292
      Worldwide Emerging 
         Markets Fund               108          142          121            260
      Worldwide Hard Assets Fund    112          153          140            297
      Worldwide Real Estate Fund    110          148          N/A            N/A
</TABLE>

EXAMPLE 3-If you do not surrender your Contract at the end of each time
period:

<TABLE>
<CAPTION>

                                 1 YEAR      3 YEARS      5 YEARS        10 YEARS
- ---------------------------------------------------------------------------------------
<S>                                   <C>          <C>          <C>            <C> 
CONSECO SERIES TRUST
      Balanced Portfolio             $ 23         $ 69         $119           $255
      Common Stock Portfolio           23           71          121            260
      Fixed Income Portfolio           22           68          116            250
      Government Securities 
         Portfolio                     22           68          116            250
      Money Market Portfolio           20           60          104            224
THE ALGER AMERICAN FUND
      Alger American Growth 
         Portfolio                     23           71          121            259
      Alger American Leveraged
         AllCap Portfolio              25           77          131            280
      Alger American MidCap 
         Growth Portfolio              23           72          123            264
      Alger American Small 
         Capitalization Portfolio      24           74          126            269
AMERICAN CENTURY VARIABLE PORTFOLIOS,
  INC.
      VP Income and Growth             22           68          N/A            N/A
      VP International                 30           92          156            328
      VP Value                         25           77          131            280
BERGER INSTITUTIONAL PRODUCTS TRUST
      Berger IPT - 100 Fund            25           77          131            280
      Berger IPT - Growth and 
         Income Fund                   25           77          131            280
      Berger IPT - Small Company 
         Growth Fund                   27           81          139            295
      Berger/BIAM IPT - 
         International Fund            27           83          141            300
THE DREYFUS SOCIALLY RESPONSIBLE 
   GROWTH FUND, INC                    23           71          122            262
DREYFUS STOCK INDEX FUND               18           55           95            206
DREYFUS VARIABLE INVESTMENT FUND, INC.
      Disciplined Stock Portfolio      25           77          N/A            N/A
      International Value Portfolio    29           89          N/A            N/A
FEDERATED INSURANCE SERIES
      Federated High Income Bond 
         Fund II                       23           71          121            260
      Federated International 
         Equity Fund II                27           84          143            303
      Federated Utility Fund II        24           72          124            265
INVESCO VARIABLE INVESTMENT 
  FUNDS, INC.
      INVESCO VIF - High Yield 
         Portfolio                     24           73          N/A            N/A
      INVESCO VIF - Industrial 
         Income Portfolio              25           75          N/A            N/A

JANUS ASPEN SERIES
      Aggressive Growth Portfolio      23           70          119            256
      Growth Portfolio                 22           68          116            250
      Worldwide Growth Portfolio       22           69          118            254
LAZARD RETIREMENT SERIES, INC.
      Lazard Retirement Equity 
         Portfolio                     30           92          N/A            N/A
      Lazard Retirement Small 
         Cap Portfolio                 30           92          N/A            N/A
LORD ABBETT SERIES FUND, INC.
      Growth and Income Portfolio      22           67          N/A            N/A
MITCHELL HUTCHINS SERIES TRUST
      Growth and Income Portfolio      31           93          N/A            N/A
NEUBERGER & BERMAN ADVISERS
  MANAGEMENT TRUST
      Limited Maturity Bond Portfolio  23           70          120            257
      Partners Portfolio               24           73          124            266
STRONG OPPORTUNITY FUND II, INC.
      Opportunity Fund II              27           81          139            295
STRONG VARIABLE INSURANCE FUNDS, INC.
      Growth Fund II                   27           83          141            300
VAN ECK WORLDWIDE INSURANCE TRUST
      Worldwide Bond Fund              26           80          137            292
      Worldwide Emerging Markets Fund  23           71          121            260
      Worldwide Hard Assets Fund       27           82          140            297
      Worldwide Real Estate Fund       25           77          N/A            N/A
</TABLE>

*    Please remember that the examples should not be considered a representation
of past or future  expenses.  Actual  expenses may be greater or less than those
shown. Similarly, the 5% annual rate of return is not an estimate or a guarantee
of future investment performance.

*    This Contract is designed for retirement planning.  Surrenders prior to the
Maturity Date are not consistent with the long-term purposes of the Contract and
the applicable tax laws.

*    The above table reflects  estimates of expenses of the Variable Account and
the Funds. The table and examples assume the highest deductions possible under a
Contract,  whether or not such  deductions  actually  would be made under such a
Contract.

*    Annual  maintenance  charges have been  approximated as a .16% annual asset
charge.

There is  Accumulation  Unit value  history  (Condensed  Financial  Information)
contained in the Appendix.


CONSECO VARIABLE, THE VARIABLE ACCOUNT AND INVESTMENT OPTIONS

CONSECO VARIABLE

Conseco Variable  Insurance  Company  ("Conseco  Variable" or the "Company") was
originally organized in 1937. Prior to October 7, 1998, the Company was known as
Great American Reserve Insurance Company.  In certain states, we may continue to
use the name Great American Reserve  Insurance  Company until our name change is
approved in that state. The Company is principally engaged in the life insurance
business in 49 states and the District of Columbia.  Conseco Variable is a stock
company  organized  under  the laws of the  state of  Texas  and is an  indirect
wholly-owned  subsidiary  of Conseco,  Inc.  Conseco,  Inc. is a publicly  owned
financial services organization  headquartered in Carmel,  Indiana.  Through its
subsidiaries,  Conseco,  Inc.  is one  of  the  nation's  leading  providers  of
supplemental   health  insurance,   retirement   annuities  and  universal  life
insurance.

Contract Owner Inquiries:

You should direct any inquiries you have regarding your Individual Account,  the
Contracts, or any related matter to the Company's Variable Annuity Department at
the address and telephone number shown under  "Administrative  Office" on page 1
of this Prospectus.

Financial Statements

The  financial  statements  of Conseco  Variable  and the  Variable  Account are
contained in the Statement of Additional  Information.  You should  consider the
financial  statements  of Conseco  Variable  only as bearing upon the ability of
Conseco Variable to meet its obligations under the Contracts. Neither the assets
of Conseco  Variable nor those of any company in the Conseco  group of companies
other than Conseco Variable support these obligations.

THE VARIABLE ACCOUNT

Conseco  Variable  has  established  Conseco  Variable  Annuity  Account  E (the
Variable  Account) to hold the assets that underlie the Contracts.  Prior to May
1, 1999,  the  Variable  Account was known as Great  American  Reserve  Variable
Annuity  Account  E. The  Board of  Directors  of  Conseco  Variable  adopted  a
resolution  to  establish  the Variable  Account  under Texas  Insurance  law on
November 12, 1993.  The Variable  Account is registered  with the Securities and
Exchange  Commission  (SEC) as a unit  investment  trust  under  the  Investment
Company  Act of 1940 (the 1940  Act).  Registration  under the 1940 Act does not
involve the  supervision by the SEC of the management or investment  policies or
practices of the  Variable  Account.  The  Variable  Account is regulated by the
Insurance  Department  of Texas.  Regulation  by the  state,  however,  does not
involve any supervision of the Variable Account,  except to determine compliance
with broad statutory criteria.

The assets of the Variable Account are held in Conseco Variable's name on behalf
of the Variable Account and legally belong to Conseco Variable.  However,  those
assets  that  underlie  the  Contracts,  are  not  available  to be  used to pay
liabilities arising out of any other business Conseco Variable may conduct.  All
the income,  gains and losses  (realized  or  unrealized)  resulting  from these
assets are  credited  to or charged  against the  Contracts  and not against any
other Contracts Conseco Variable may issue.

The Variable Account is divided into sub-accounts.  Each sub-account  invests in
shares of one of the  Funds.  We reserve  the right to add other sub-  accounts,
eliminate existing sub-accounts,  combine sub-accounts or transfer assets in one
sub-account  to  another  sub-account  established  by  us  or  by  one  of  our
affiliates.   We  will  not  eliminate  any  existing  sub-accounts  or  combine
sub-accounts without any required prior approval of the SEC.

INVESTMENT OPTIONS

The Contract  offers 40 Variable  Account  Investment  Options  which are listed
below.  You bear the  investment  risk for amounts you  allocate to the Variable
Account Investment Options. We may make additional  Investment Options available
in the future.

Shares of the Funds are also offered in connection with certain variable annuity
contracts  and  variable  life  insurance  policies  of various  life  insurance
companies  which may or may not be affiliated  with  Conseco.  Certain Funds are
also sold directly to qualified  plans.  The Funds  believe that offering  their
shares in this manner will not be disadvantageous to you.

Conseco  Variable  may  enter  into  certain  arrangements  under  which  it  is
reimbursed  by the  Funds'  advisers,  distributors  and/or  affiliates  for the
administrative services which it provides to the Funds.

YOU SHOULD READ THE  PROSPECTUSES  FOR THESE FUNDS CAREFULLY  BEFORE  INVESTING.
COPIES OF THESE PROSPECTUSES ARE ATTACHED TO THIS PROSPECTUS. CERTAIN PORTFOLIOS
CONTAINED IN THE FUND PROSPECTUSES MAY NOT BE AVAILABLE WITH YOUR CONTRACT.

   CONSECO SERIES TRUST

Conseco Series Trust is a mutual fund with multiple  portfolios.  Conseco Series
Trust is managed by Conseco Capital  Management,  Inc. The following  portfolios
are available under the Contract:

   Balanced Portfolio (formerly known as Asset Allocation Portfolio)
   Common Stock Portfolio
   Fixed Income Portfolio (formerly known as Corporate Bond Portfolio)
   Government Securities Portfolio
   Money Market Portfolio

   THE ALGER AMERICAN FUND

The Alger  American Fund is a mutual fund with multiple  portfolios.  Fred Alger
Management,  Inc. serves as the investment adviser. The following portfolios are
available under the Contract:

   Alger American Growth Portfolio
   Alger American Leveraged AllCap Portfolio
   Alger American MidCap Growth Portfolio
   Alger American Small Capitalization Portfolio

   AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.

American  Century  Variable  Portfolios,  Inc.  is a series of funds  managed by
American  Century  Investment  Management,  Inc. The  following  portfolios  are
available under the Contract:

   VP Income & Growth
   VP International
   VP Value (long-term capital growth with income as a secondary objective)

   BERGER INSTITUTIONAL PRODUCTS TRUST

Berger  Institutional  Products Trust is a mutual fund with multiple portfolios.
Berger  Associates,  Inc. is the investment adviser to all portfolios except the
Berger/BIAM  IPT--International  Fund. BBOI Worldwide, LLC is the adviser to the
Berger/BIAM  IPT--International  Fund.  The following  portfolios  are available
under the Contract:

   Berger IPT--100 Fund (long-term capital appreciation)
   Berger IPT--Growth and Income Fund
   Berger IPT--Small Company Growth Fund
   Berger/BIAM IPT--International Fund

   THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

The Dreyfus  Socially  Responsible  Growth Fund,  Inc. is managed by The Dreyfus
Corporation.  Dreyfus has hired NCM Capital  Management  Group, Inc. to serve as
sub-investment  adviser  and to  provide  day-to-day  management  of the  Fund's
investments.

   DREYFUS STOCK INDEX FUND

The  Dreyfus  Corporation  serves as the Fund's  manager.  Dreyfus has hired its
affiliate,  Mellon Equity Associates,  to serve as the Fund's index fund manager
and to provide day-to-day management of the Fund's investments.

   DREYFUS VARIABLE INVESTMENT FUND

The Dreyfus Variable Investment Fund is a mutual fund with multiple  portfolios.
The  Dreyfus  Corporation  serves  as  the  investment  adviser.  The  following
portfolios are available under the Contract:

   Disciplined Stock Portfolio (seeks to outperform the total return
         performance of the Standard & Poor's 500 Composite Stock Price Index)
   International Value Portfolio

   FEDERATED INSURANCE SERIES

Federated Insurance Series is a mutual fund with multiple portfolios.  Federated
Advisers is the investment adviser. The following portfolios are available under
the Contract:

   Federated High Income Bond Fund II
   Federated International Equity Fund II
   Federated Utility Fund II

   INVESCO VARIABLE INVESTMENT FUNDS, INC.

INVESCO  Variable  Investment  Funds,  Inc.  is  a  mutual  fund  with  multiple
portfolios.  INVESCO Funds Group, Inc. is the investment adviser.  The following
portfolios are available under the Contract:

   INVESCO VIF - High Yield Portfolio
   INVESCO VIF - Industrial Income Portfolio (seeks high current income with
                 capital appreciation as a secondary goal)

   JANUS ASPEN SERIES

The Janus  Aspen  Series is a mutual  fund with  multiple  portfolios  which are
advised by Janus Capital  Corporation.  The following  portfolios  are available
under the Contract:

   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio

   LAZARD RETIREMENT SERIES, INC.

Lazard Retirement Series, Inc. is a mutual fund with multiple portfolios. Lazard
Asset  Management,  a division of Lazard  Freres & Co.,  LLC, is the  investment
manager for each  portfolio.  The following  portfolios are available  under the
Contract:

   Lazard Retirement Equity Portfolio
   Lazard Retirement Small Cap Portfolio

   LORD ABBETT SERIES FUND, INC.

Lord Abbett Series Fund, Inc. is a mutual fund managed by Lord, Abbett & Co. The
following portfolio is available under the Contract:

   Growth and Income Portfolio

   MITCHELL HUTCHINS SERIES TRUST

Mitchell  Hutchins  Series  Trust is a mutual  fund  with  multiple  portfolios.
Mitchell  Hutchins Asset Management,  Inc. provides advisory and  administrative
services to the Fund. The following portfolio is available under the Contract:

   Growth and Income Portfolio

   NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

Each  portfolio of Neuberger & Berman  Advisers  Management  Trust  invests in a
corresponding series of Advisers Managers Trust. All series of Advisers Managers
Trust are managed by Neuberger & Berman Management  Incorporated.  The following
are available under the Contract:

   Limited Maturity Bond Portfolio
   Partners Portfolio (capital growth)

   STRONG OPPORTUNITY FUND II, INC.

Strong  Opportunity  Fund  II  is  a  mutual  fund  managed  by  Strong  Capital
Management, Inc. The following portfolio is available under the Contract:

   Opportunity Fund II (capital growth)

   STRONG VARIABLE INSURANCE FUNDS, INC.

Strong Variable  Insurance  Funds,  Inc. is a mutual fund with multiple  series.
Strong Capital Management,  Inc. serves as the investment adviser. The following
series is available under the Contract:

   Growth Fund II

   VAN ECK WORLDWIDE INSURANCE TRUST

Van Eck  Worldwide  Insurance  Trust is a mutual fund with  multiple  portfolios
which are managed by Van Eck Associates  Corporation.  The following  portfolios
are available under the Contract:

   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund

VOTING RIGHTS

Conseco  Variable  is the  legal  owner of the  Fund  shares.  However,  Conseco
Variable  believes that when a Fund solicits  proxies in conjunction with a vote
of shareholders, it is required to obtain from you and other owners instructions
as to how to vote those shares. When we receive those instructions, we will vote
all of the shares we own in  proportion to those  instructions.  If we determine
that we are no longer required to comply with the above, we will vote the shares
as we choose without obtaining instructions from you. We have provided a further
discussion of voting rights in the Statement of Additional Information.

Fixed Account

The Fixed Account is not  registered  with the SEC because of certain  exemptive
and exclusionary provisions. Conseco Variable has been advised that the staff of
the SEC has not reviewed the disclosure in this Prospectus relating to the Fixed
Account. The disclosure may, however, be subject to certain generally applicable
provisions  of  the  federal  securities  laws  relating  to  the  accuracy  and
completeness of statements made in prospectuses.

Purchase  Payments and transfers to the Fixed Account become part of the general
account of Conseco Variable.  You can transfer Contract Values between the Fixed
and Variable Accounts, but the transfers are subject to the following:

     1. You may transfer  Contract Values from the Variable Account to the Fixed
Account once in any 30-day period;

     2. You may transfer  Contract Values from the Fixed Account to the Variable
Account  once in any  six-month  period  subject  to a limit of 20% of the Fixed
Account value;

     3. You may not make transfers from the Fixed Account once Annuity  Payments
begin.

The Administrative Charge and the Mortality and Expense Risk Charge do not apply
to values allocated to the Fixed Account.

If you buy the Contract as a TSA or under certain  other  qualified  plans,  the
Contract  may  contain a provision  that  allows you to take a loan  against the
Contract  Value you have  allocated to the Fixed  Account.  Loan  provisions are
described in detail in your Contract.

THE CONTRACTS

The  Contract,  like  all  deferred  annuity  contracts,  has  two  phases:  the
accumulation  phase and the annuity phase. When you are making Purchase Payments
to the Contract,  it is called the accumulation  phase.  During the accumulation
phase,  earnings accumulate on a tax deferred basis and are taxed as income when
you make a withdrawal.  On the Maturity Date, you will begin  receiving  Annuity
Payments from your Contract.  When you are receiving  Annuity  Payments from the
Contract, it is called the annuity phase.

ACCUMULATION PROVISIONS

Purchase Payments

You can make Purchase Payments to Conseco Variable at its Administrative Office.
You can make  Purchase  Payments at any time before the Maturity  Date.  Conseco
Variable reserves the right to refuse any Purchase Payment. The Purchase Payment
requirements are as follows:

*    For TSAs, the minimum  initial and subsequent  Purchase  Payment is $50 per
month.

*    For IRAs the minimum initial investment is $2,000 and the minimum amount of
each additional payment is $50.

*    For non-qualified  Contracts,  the minimum initial investment is $5,000 and
the minimum  amount of each  additional  lump sum payment is $2,000 (or $200 per
month).

*    If your Purchase Payment would exceed  $500,000,  the Purchase Payment will
only be accepted with our prior approval.

Conseco Variable must approve each  application.  When Conseco  Variable accepts
your  application,  it will  issue you a Contract  and  allocate  your  Purchase
Payment as described below.

We may, at our option and with prior notice,  cancel certain  Contracts in which
no Purchase Payments have been made, or if the Contract Value is less than $500.
When the Contract is canceled,  we will pay you the Contract Value determined as
of the  Valuation  Period  during  which the  Contract  was  canceled,  less any
outstanding loans, any Withdrawal Charge, and the $30 Annual Administrative Fee.
If your  Contract  is  canceled,  there may be  adverse  tax  consequences  (see
"Federal Tax Status").

Allocation of Purchase Payments

You may elect to have Purchase Payments accumulate:

(a)  on a fully  variable  basis,  which  means  they are  invested  in the sub-
     accounts of the Variable Account (Variable Account Investment Options);

(b)  on a fully  fixed  basis,  which  means they are  invested  in our  general
     account and receive a  periodically  adjusted  interest rate  guaranteed by
     Conseco Variable (Fixed Account); or

(c)  a combination of both.

You may request to change your  allocation of future  Purchase  Payments 30 days
after either we establish  your  Individual  Account,  or 30 days after you have
made a prior change in allocation.

Once we receive your  Purchase  Payment and the necessary  information,  we will
issue your Contract and allocate your first  Purchase  Payment within 2 business
days. If you do not provide us all of the  information  needed,  we will contact
you. If for some reason we are unable to complete this process within 5 business
days,  we will  either  send back your money or get your  permission  to keep it
until we get all of the  necessary  information.  If you add more  money to your
Contract by making additional Purchase Payments, we will credit these amounts to
your Contract within one business day. Our business day closes when the New York
Stock Exchange closes, usually 4:00 P.M. Eastern time.

Accumulation Units

We  credit  Purchase  Payments  that  you  allocate  to  the  sub-accounts  with
Accumulation  Units.  We do  this  at the end of the  Valuation  Period  when we
receive your Purchase  Payment at our  Administrative  Office.  We determine the
number of Accumulation  Units credited to your Contract by dividing the Purchase
Payment amount by the value of an Accumulation Unit at the end of that Valuation
Period. We value Accumulation Units for each sub-account separately.

Accumulation Unit Values

Every day we determine  the value of an  Accumulation  Unit for each of the sub-
accounts by multiplying the Accumulation  Unit value for the previous  Valuation
Period by a factor for the current  Valuation  Period.  The factor is determined
by:

     1.  dividing the value of a Fund share at the end of the current  Valuation
Period (and any charges for taxes) by the value of a Fund share for the previous
Valuation Period; and

     2.  subtracting  the daily amount of the  Mortality and Expense Risk Charge
and Administrative Charges.

The value of an  Accumulation  Unit may go up or down from  Valuation  Period to
Valuation  Period.  There  is no  guarantee  that the  value of your  Individual
Account will equal or exceed the Purchase Payments you have made.

We will tell you at least once each year the number of Accumulation  Units which
we credited to your Individual Account, the current Accumulation Unit values and
the value of your Individual Account.

Transfers

Before the Maturity Date, you may make transfers from one sub-account to another
sub-account and/or to the Fixed Account. The Contract allows Conseco Variable to
limit the number of transfers that can be made in a specified  time period.  You
should be aware that transfer limitations may prevent you from making a transfer
on the date you desire,  with the result that your future  Contract Value may be
lower than it would have been had the transfer been made on the desired date.

Conseco  Variable's  interest in applying  these  limitations  is to protect the
interests of both Contract  Owners who are not engaging in significant  transfer
activity and Contract Owners who are engaging in such activity. Conseco Variable
has  determined  that the actions of  Contract  Owners  engaging in  significant
transfer  activity  among  sub-accounts  may  cause  an  adverse  effect  on the
performance of the underlying Fund for the sub-account involved. The movement of
sub-account  values from one  sub-account  to another may prevent an  underlying
Fund from taking advantage of investment  opportunities because it must maintain
a liquid position in order to handle withdrawals. Such movement may also cause a
substantial increase in Fund transaction costs which must be indirectly borne by
Contract Owners.

How You Can Make Transfers:

Conseco Variable is not charging a transfer fee. However,  we limit transfers to
one every 30 days and to a maximum  of 20% of the  Fixed  Account  value per any
six-month period from the Fixed Account.  All transfers requested for a Contract
on the same day will be treated as a single transfer in that period.

You can make transfers by written  authorization.  Written transfer requests may
be made by a person acting for or on your behalf as an attorney-in-fact  under a
power-of-attorney  if permitted by state law. By authorizing Conseco Variable to
accept telephone transfer instructions,  you agree to accept and be bound by the
conditions and procedures  established by Conseco Variable from time to time. We
have  instituted   reasonable   procedures  to  confirm  that  any  instructions
communicated  by telephone are genuine.  We will record all telephone  calls and
will ask the caller to produce your  personalized  data prior to our  initiating
any transfer requests by telephone.  Additionally,  as with other  transactions,
you  will  receive  a  written  confirmation  of your  transfer.  If  reasonable
procedures are employed, neither Conseco Variable nor Conseco Equity Sales, Inc.
will be liable for following telephone instructions which it reasonably believes
to be genuine.

Transfer  requests  received by Conseco  Variable before the close of trading on
the New York Stock Exchange (currently 4:00 p.m. Eastern time) will be initiated
at the close of  business  that day.  If we  receive a request  later it will be
initiated at the close of the next business day.

Dollar Cost Averaging

Conseco  Variable offers a Dollar Cost Averaging (DCA) program which enables you
to transfer values from the Fixed Account or Money Market sub-account to another
Investment  Option on a  predetermined  and  systematic  basis.  The DCA program
allows you to make investments in equal  installments  over time in an effort to
potentially reduce the risk of market  fluctuations.  There is no guarantee that
this will happen.

Rebalancing

Rebalancing  is a  program,  which  if  elected,  permits  you to  pre-authorize
periodic  automatic  transfers prior to the Maturity Date among the sub-accounts
pursuant to your written instructions. The transfers under this program are made
to  maintain a  particular  percentage  allocation  among the  sub-accounts  you
select.  Any  amount  you have in the  Fixed  Account  will  not be  transferred
pursuant  to the  rebalancing  program.  You must  have at least  $5,000 to have
transfers made pursuant to this program.  Transfers must be in whole percentages
in one (1%) percent  allocation  increments.  The maximum number of sub-accounts
you can use for  rebalancing  is 15.  You can  request  that  rebalancing  occur
quarterly,  semi-annually or annually on a date you select.  There is no fee for
participating in the program.  Conseco Variable reserves the right to terminate,
modify or suspend the rebalancing program at any time.

Sweeps

Sweeps is a program which  provides for the  automatic  transfer of the earnings
from the  Fixed  Account  into  another  Investment  Option  on a  periodic  and
systematic basis.

Withdrawals

Prior to the earlier of the Maturity Date or the death of the Annuitant, you may
withdraw all or a portion of the Contract  Value upon written  request  complete
with all the necessary information to Conseco Variable's  Administrative Office.
For certain  qualified  Contracts,  your withdrawal rights may be restricted and
may require the consent of your spouse as required under the Code.

Total Withdrawals:

If you make a total withdrawal, we will pay the Contract Value as of the date we
receive your request at our Administrative Office, less:

*    the $30 Annual Administrative Fee,

*    any outstanding loans (plus the pro rata interest accrued) and

*    any applicable Withdrawal Charge.

If you make a total withdrawal, we will cancel the Contract. 

Partial Withdrawals:

If you make a partial  withdrawal,  we will pay the amount  requested and cancel
that number of  Accumulation  Units  credited to each  Investment  Option of the
Individual  Account  necessary  to equal  the  amount  you  withdraw  from  each
Investment  Option plus any  applicable  Withdrawal  Charge  deducted  from such
Investment Option. You can make certain  withdrawals free of Withdrawal Charges,
see "Charges and Deductions."

When you make a partial withdrawal, you must specify the Investment Options from
which the  withdrawal  is to be made.  You may not  request  an  amount  from an
Investment  Option  that  exceeds the value of that  Investment  Option less any
applicable  Withdrawal Charge. If you do not specify the Investment Options from
which a partial  withdrawal is to be taken, we will take the partial  withdrawal
from the Fixed Account until it is exhausted and then from the sub- accounts. If
the  partial  withdrawal  is less than the total value in the  Variable  Account
Investment Options,  the withdrawal will be taken pro rata from all the Variable
Account Investment Options.  Any partial withdrawal must be at least $250 or, if
less, the entire balance in the Investment  Option. If a partial withdrawal plus
any  applicable  withdrawal  charge would reduce the Contract Value to less than
$500, we reserve the right to treat the partial withdrawal as a total withdrawal
of the Contract Value.

Withdrawals  may  be  subject  to  income  taxes,   penalty  taxes  and  certain
restrictions.

Suspension of Payments:

We will pay the amount of any withdrawal from the Variable Account promptly, and
in any event  within  seven  days of receipt of the  request.  Conseco  Variable
reserves the right to defer the right of withdrawal or postpone payments for any
period when:

(1)  the New York Stock  Exchange is closed  (other than  customary  weekend and
     holiday closings);

(2)  trading on the New York Stock Exchange is restricted;

(3)  an emergency exists as a result of which disposal of securities held in the
     Variable  Account is not  reasonably  practicable  or it is not  reasonably
     practical to determine the value of the Variable Account's net assets; or

(4)  the SEC, by order,  so permits  for the  protection  of  security  holders,
     provided that applicable rules and regulations of the SEC will govern as to
     whether the conditions described in (2) and (3) exist.

Systematic Withdrawal Plan 

Conseco Variable offers a Systematic  Withdrawal Plan (SWP) which enables you to
pre-authorize  periodic  withdrawals.  You can  participate  in this  program by
sending a written request to our Administrative Office. You can instruct Conseco
Variable to withdraw a level dollar amount from specified  Investment Options on
a periodic  basis.  The total SWP  withdrawals  in a Contract Year which you are
permitted  to make is  limited  to  amounts  that  can be  withdrawn  without  a
withdrawal charge. This will ensure that no withdrawal charge will ever apply to
a SWP withdrawal (see "Charges and Deductions - Withdrawal Charge").  If you are
participating  in  this  program  and  you  make  a  withdrawal  subject  to the
withdrawal  charge,  the SWP will terminate  automatically and may be reinstated
only on or after we receive a written request.

SWP is not available if you participate in the dollar cost averaging  program or
if you have Purchase  Payments  automatically  deducted from a bank account on a
periodic basis.

SWP  withdrawals  may be  subject to income  taxes,  penalty  taxes and  certain
restrictions.

Loans

Your Contract may contain a loan  provision  issued in  connection  with certain
qualified plans. If you own a Contract which contains a loan provision,  you may
obtain  loans using the Contract as the only  security  for the loan.  Loans are
subject to provisions of the Code and to applicable  retirement  program  rules.
You should consult a tax adviser and retirement plan fiduciary before exercising
loan privileges. Loan provisions are described in detail in your Contract.

The amount of any loan will be  deducted  from the  minimum  death  benefit.  In
addition,  a loan,  whether or not repaid,  will have a permanent  effect on the
Contract Value because the investment performance of the Investment Options will
apply only to the unborrowed  portion of the Contract Value. The longer the loan
is  outstanding,  the  greater  the effect is likely to be. The effect  could be
favorable or unfavorable. If the investment performance results are greater than
the rate being  credited on amounts held in the loan  account  while the loan is
outstanding, the Contract Value will not increase as rapidly as it would have if
no loan were outstanding.  If the investment  performance results are below that
rate,  the Contract  Value will be higher than it would have been if no loan had
been outstanding.

CHARGES AND DEDUCTIONS

Withdrawal Charge

Conseco  Variable does not make a deduction when you make a Purchase Payment for
sales expenses. However, Conseco Variable may assess a Withdrawal Charge against
the Purchase  Payments  when you  withdraw  them.  The amount of the  Withdrawal
Charge, if applicable, will affect the amount we will pay to you.

If you  make a  withdrawal  from  the  Contract  before  the  Maturity  Date,  a
Withdrawal  Charge (a  deferred  sales load) may be  assessed  against  Purchase
Payments that have been in the Contract less than six complete  Contract  Years.
We never  assess a charge for Purchase  Payments  that have been in the Contract
for more  than six  complete  Contract  Years.  The  length of time from when we
receive your Purchase  Payment to the time you make a withdrawal  will determine
the Withdrawal Charge. For this purpose,  we deem Purchase Payments withdrawn in
the order in which we receive them,  first from Purchase  Payments and then from
other Contract  Values.  Certain other  withdrawals  described below under "Free
Withdrawal Amount" are not subject to a withdrawal charge.

The charge is a percentage of the amount you withdraw (not to exceed 8.5% of the
aggregate amount of the Purchase Payments made) and equals:

YEARS SINCE PAYMENT                               CHARGE PERCENTAGE
- ---------------------------------------------------------------------
1 ..............................................        9%
2 ..............................................        9%
3 ..............................................        8%
4 ..............................................        7%
5 ..............................................        5%
6 ..............................................        3%
7 and thereafter................................        0%

     In addition, the following circumstances further limit or reduce Withdrawal
Charges:

     *    if you are age 52 or younger when we issue your Contract,  we will not
          assess a  Withdrawal  Charge for  withdrawals  you make after the 15th
          Contract Year and later;

     *    if you are 53 to 56 when we issue your Contract,  we will not assess a
          Withdrawal  Charge for withdrawals you make after you reach age 67 and
          later;

     *    if you are age 57 or older when we issue your Contract, the Withdrawal
          Charge we assess  for  withdrawals  you make will be  multiplied  by a
          factor  ranging  from .9 to 0 for  Contract  Years  1 - 10 and  later,
          respectively.

Free Withdrawal  Amount: You may make a withdrawal without the Withdrawal Charge
described above (a "free withdrawal") in an amount up to the greater of:

     (i) 10% of the Contract  Value (as  determined  on the date we receive your
request to make a withdrawal), or

     (ii) the Contract Value divided by the Annuitant's life expectancy based on
the Code, or the amount of any Purchase  Payments that have been in the Contract
more than six complete Contract Years.

If you make additional  withdrawals in excess of the free  withdrawal  amount in
any Contract  Year during the period when the  Withdrawal  Charge  applies,  the
withdrawals will be subject to the appropriate  charge as set forth above.  From
time to time, we may permit you to pre-authorize  partial withdrawals subject to
certain limitations then in effect.

On or after the Maturity Date, we may assess Withdrawal  Charges for withdrawals
made under the Fourth and Fifth Annuity Options.  We will not assess  withdrawal
charges which would otherwise apply:

     (i)  if the Annuitant dies,

     (ii) if you die, or 

     (iii)if we make payments  under an annuity option that begins at least four
          years after the  effective  date of the Contract and is paid under any
          life annuity option,  or any option with payments for a minimum period
          of five years.

If you make a  complete  withdrawal  of the  entire  amount  in your  Individual
Account with a certain dollar amount,  we will deduct the Withdrawal Charge from
the portion of your Individual Account you withdraw and pay the balance to you.

          Example:  You request a total  withdrawal of $2,000 and the applicable
     Withdrawal Charge is 5%. Your Individual  Account will be reduced by $2,000
     and you will receive $1,880 (i.e., the $2,000 total  withdrawal  reduced by
     the 10%  free  withdrawal  less the 5%  Withdrawal  Charge  and $30  Annual
     Administrative Fee).

If you make a partial  withdrawal  in which you  request to receive a  specified
amount,  the Withdrawal  Charge will be calculated on the total amount that must
be  withdrawn  from your  Individual  Account in order to  provide  you with the
amount you requested.

          Example:  You request to receive $1,000 with a free withdrawal  amount
     of $200 and the applicable Withdrawal Charge is 5%. Your Individual Account
     will be reduced by $1,042.11.  In order to make a withdrawal of $1,000, the
     amount  you  withdraw  must be greater  than the amount you  request by the
     amount of the Withdrawal  Charge.  The amount you withdraw is calculated by
     dividing  (a) the amount you  requested  ($1,000  less the free  withdrawal
     amount of $200) by (b) 1.00, minus the applicable  deduction rate of 5% (or
     .95),  which  produces  $1,042.11  ($842.11  plus the $200 free  withdrawal
     amount).  The  value of the  Individual  Account  will be  reduced  by this
     amount.

Administrative Charges

Prior to the Maturity  Date,  we deduct an Annual  Administrative  Fee of $30 on
each Contract  anniversary from the Individual  Account value. We will waive the
Annual  Administrative  Fee if your  Individual  Account  value  is  $25,000  or
greater.  If you make a complete  withdrawal  of your  Individual  Account value
prior  to  the  Maturity   Date,   Conseco   Variable  will  deduct  the  Annual
Administrative Fee from the proceeds we pay.

We deduct the Annual  Administrative  Fee first from amounts  accumulated in the
Fixed Account;  if no or an insufficient value exists in the Fixed Account,  any
balance will then be deducted from the sub-accounts of the Variable Account.

We make a deduction for a daily charge in an amount equal to 0.15%, on an annual
basis,  of the value of each  sub-account of the Variable  Account.  This charge
reimburses Conseco Variable for administrative expenses. We will not deduct this
charge from any amount you have allocated to the Fixed Account.  The charge will
be deducted pro rata from  Contract  Value of each  sub-account  of the Variable
Account.

Conseco Variable has set this administrative fee at a level that will recover no
more than the actual costs it incurs which are associated with administering the
Contracts.  Conseco  Variable does not expect to recover any amount in excess of
its   accumulated   administrative   expenses   from  such  fees.   Even  though
administrative  expenses may  increase,  Conseco  Variable will not increase the
amount of the administrative fees.

Mortality and Expense Risk Charge

Conseco  Variable  assumes two risks under the Contract:  the mortality risk and
the expense risk. Conseco Variable makes daily deductions from the sub- accounts
of the Variable Account equal, on an annual basis, to 1.25% of the value of your
assets of the Variable Account for the mortality and expense risks it assumes.

The mortality  risk is Conseco  Variable's  promise to continue  making  annuity
payments,  determined in accordance with the annuity tables and other provisions
contained  in the  Contract,  regardless  of how long the  Annuitant  lives  and
regardless of how long all Annuitants as a group live. This promise assures that
neither the  longevity of an Annuitant  nor an  improvement  in life  expectancy
generally will have any adverse effect on the monthly Annuity Payments, and that
Annuitants will not outlive the amounts accumulated to provide such payment.

Conseco  Variable  also  assumes  the risk that the  Withdrawal  Charges and the
administrative fees may be insufficient to cover actual sales and administrative
expenses.  If so, the shortfall will be made up from Conseco  Variable's general
assets, which may include profits from other sub-account deductions. Conversely,
if the sales  deductions  and  administrative  fees exceed the actual  sales and
administrative  expenses,  Conseco Variable may realize a gain. We do not assess
the Mortality and Expense Risk Charge against the Fixed Account.

Reduction or Elimination of Contract Charges

In  some  cases,   Conseco   Variable  may  expect  to  incur  lower  sales  and
administrative  expenses  or  perform  fewer  services  due to the  size  of the
Contract,  the  average  Purchase  Payment  and  the  use  of  group  enrollment
procedures.  Then,  Conseco  Variable  may be able to  reduce or  eliminate  the
contract charges for administrative charges and Withdrawal Charges.

Premium Taxes

We may make a deduction for any premium taxes due from Purchase Payments,  other
values on the Maturity Date, or at such other time as we determine.  The current
range of premium taxes in jurisdictions where we make the Contracts available is
0% - 3.5%.

Fund Expenses

There are  deductions  from and  expenses  paid out of the  assets of the Funds,
which are described in the attached Fund prospectuses.

Other Charges

Currently,  Conseco Variable does not make a charge against the Variable Account
for its federal  income taxes,  or provisions  for such taxes,  that may be as a
result of the Variable Account.  Conseco Variable may charge each sub-account of
the  Variable  Account  for  its  portion  of  any  income  tax  charged  to the
sub-account or its assets.  Under present laws, Conseco Variable may incur state
and local taxes (in addition to premium  taxes) in several  states.  At present,
these taxes are not significant. If they increase, however, Conseco Variable may
decide to make charges for such taxes or  provisions  for such taxes against the
Variable  Account.  Any  such  charges  against  the  Variable  Account  or  its
sub-accounts  could have an adverse effect on the investment  performance of the
sub-accounts.

DEATH BENEFIT BEFORE MATURITY DATE

If an Owner,  Co-Owner or the Annuitant dies prior to the Maturity Date, Conseco
Variable will pay the minimum death benefit to the beneficiary. Conseco Variable
will pay the  minimum  death  benefit  either as a lump sum or under an  annuity
option as explained below.

Generally,  the  distribution  of the minimum  death benefit must be made within
five years after the Contract Owner's or Co-Owner's death. If the beneficiary is
an individual,  in lieu of distribution  within five years of the Owner's death,
distribution may generally be made as an annuity which begins within one year of
the  Owner's  death and is payable  over the life of the  beneficiary  or over a
period not in excess of the life expectancy of the  beneficiary.  If the Owner's
spouse is the beneficiary, that spouse may elect to continue the Contract as the
new  Owner  in  lieu  of  receiving  the  distribution.  In  such  a  case,  the
distribution  rules which apply when a Contract  Owner dies will apply when that
spouse, as the Contract Owner, dies.

In the case of a Contract  involving more than one Contract Owner,  the death of
any  Contract  Owner  shall cause this  section to apply and if the  Contract is
owned by a  non-individual  the death of the  Annuitant  shall be treated as the
death of the  Contract  Owner.  Additional  requirements  may apply to qualified
contracts.

The minimum death benefit during the first seven contract years will be equal to
the greater of:

     (a) the  Contract  Value  on the  date  Conseco  Variable  receives  at its
Administrative Office due proof of death, or

     (b) the sum of all Purchase Payments made, less any partial withdrawals.

During any subsequent seven-Contract-Year period, the minimum death benefit will
be the greater of:

     (a) the Contract Value on the date Conseco  Variable  receives due proof of
death at its Administrative Office; or

     (b) the Contract Value on the last day of the previous  seven-Contract-Year
period  plus  any  Purchase  Payments  made  and  less  any  subsequent  partial
withdrawals; or

     (c) the sum of all Purchase Payments paid, less any partial withdrawals. If
the  Annuitant  or Contract  Owner dies after  reaching the age of 80, the death
benefit will be the Contract  Value on the date  Conseco  Variable  receives due
proof of death at its  Administrative  Office. The minimum death benefit will be
reduced by any outstanding loans.

Death  benefits  generally  will be paid within  seven days of the date  Conseco
Variable receives due proof of death at its  Administrative  Office,  subject to
postponement  under the same  circumstances  that payment or withdrawals  may be
postponed (see "Withdrawals").

OPTIONS WHEN YOU TERMINATE YOUR  PARTICIPATION  IN THE PLAN (FOR GROUP CONTRACTS
ONLY).

If you terminate your participation in a Plan before the Maturity Date, you will
have the following options:

     (a) leave the  Individual  Account  in force  under the  Contract,  and the
sub-account  will  continue  to  participate  in the  investment  results of the
Investment Option(s) you select. On the Maturity Date, you will begin to receive
Annuity Payments. During the interim, you may elect any of the options described
below. This option will automatically  apply, unless you file a written election
of another option.

     (b) apply the Individual  Account to provide  Annuity  Payments which begin
immediately.

     (c)  convert  the  Individual  Account to an  individual  variable  annuity
contract of the type we are then offering.

     (d) terminate the  Individual  Account and receive the Contract  Value less
any applicable charges and outstanding loans.

RESTRICTIONS UNDER OPTIONAL RETIREMENT PROGRAMS

If you  participate  in certain  Optional  Retirement  Programs  (ORP),  you can
withdraw your interest in a Contract only upon:

(1)  termination of employment in all public institutions of higher education as
     defined by applicable law,

(2)  retirement, or

(3)  death.

Accordingly,  you  (as a  participant  in  ORP)  may be  required  to  obtain  a
certificate  of  termination  from your  employer  before you can withdraw  your
interest. Certain plans may have additional restrictions on distributions.

RESTRICTIONS UNDER SECTION 403(b) PLANS

If you own the Contract under a TSA-403(b)  plan, you can only make  withdrawals
of amounts attributable to contributions you made pursuant to a salary reduction
agreement  (as defined in Section  403(b)(11)  of the Code) under the  following
circumstances:

(1)  when you attain age 59 1/2,

(2)  when you separate from service,

(3)  when you die,

(4)  when you become  disabled  (within the  meaning of Section  72(m)(7) of the
     Code),

(5)  in the case of hardship, or

(6)  made  pursuant  to a  qualified  domestic  relations  order,  if  otherwise
     permitted.

Withdrawals  for hardship are  restricted to the portion of your Contract  Value
which  represents  contributions  you made and does not include  any  investment
results.

The  limitations on withdrawals  became  effective on January 1, 1989, and apply
only to:

   *    salary reduction contributions made after December 31, 1988;

   *    income attributable to such contributions; and

   *    income attributable to amounts held as of December 31, 1988.

The  limitations  on withdrawals  do not affect  rollovers or transfers  between
certain qualified plans. Tax penalties may also apply.

THE ANNUITY PHASE - SETTLEMENT PROVISIONS

You select a Maturity  Date and an annuity  option.  You may select the Maturity
Date at any time, subject to state requirements.

The annuity  option may be on a fixed basis (which means that payments come from
the Fixed  Account) or a variable basis (which means that payments come from the
sub-accounts  of the Variable  Account),  or a  combination  of both.  If you do
select an Annuity  Option,  we will make payments under a lifetime  annuity with
120 monthly payments guaranteed.  Payments will be made based on the allocations
to the Fixed Account and Variable Account on the Maturity Date.

You may  elect to  change  the  annuity  option  or basis of  payment  (fixed or
variable)  with written  notice to Conseco  Variable at least 30 days before the
Maturity Date. Once Annuity Payments begin, you may not make any changes (except
you may make transfers under certain circumstances).

You cannot  elect an annuity  option  which  would  result in the first  monthly
annuity payment of less than $50 if payments are to be on a fully fixed basis or
variable  basis,  or less than $50 on each basis if a  combination  of fixed and
variable annuity payments are elected.  If, at any time, Annuity Payments are or
become less than $50 per month,  Conseco  Variable  reserves the right to change
the frequency of payments to an interval  which will result in Annuity  Payments
of at least $50 each (except that we will make payments at least annually).

Prior to the  Maturity  Date,  you may  terminate  your  Individual  Account and
receive  its value in a lump  sum.  Once  Annuity  Payments  begin,  you and the
Annuitant cannot terminate the annuity benefit and receive a lump sum settlement
instead.

Annuity Options

You may select one of the following annuity options:

     FIRST  OPTION - LIFE  ANNUITY.  Under  this  option,  we will make  monthly
payments during the lifetime of the Annuitant.  The payments will cease with the
last monthly  payment due prior to the death of the Annuitant.  Of the first two
options, this option offers the maximum level of monthly payments since there is
no minimum  number of payments  guaranteed  (nor a provision for a death benefit
payable to a  beneficiary).  It would be  possible  under this option to receive
only one  Annuity  Payment  if the  Annuitant  died prior to the due date of the
second Annuity Payment.

     SECOND  OPTION  - LIFE  ANNUITY  WITH  120,  180 or  240  MONTHLY  PAYMENTS
GUARANTEED. Under this option, we will make monthly payments during the lifetime
of the Annuitant with the guarantee  that if, at the death of the Annuitant,  we
have made  payments  for less than 120, 180 or 240 months,  as elected,  we will
continue to make Annuity  Payments  during the  remainder of such period to your
beneficiary.  If no beneficiary is designated,  Conseco will, in accordance with
the  Contract  provisions,  pay the  Annuitant's  estate a lump sum equal to the
present  value,  as of the date of death,  of the number of  guaranteed  annuity
payments  remaining  after that date,  computed  on the basis of the assumed net
investment  rate used in  determining  the first monthly  payment.  Because this
option  provides a specified  minimum  number of Annuity  Payments,  this option
results in somewhat lower payments per month than the First Option.

     THIRD OPTION - INSTALLMENT REFUND LIFE ANNUITY.  Under this option, we will
make  monthly  payments  for the  installment  refund  period.  This is the time
required for the sum of the payments to equal the amount applied, and thereafter
for the life of the payee.

     FOURTH  OPTION - PAYMENTS FOR A FIXED  PERIOD.  Under this option,  we will
make monthly payments for the number of years selected. The period may be from 3
through  20. If you elect to receive  payments  under this  option on a variable
basis,  payments will vary monthly in accordance with the net investment rate of
the sub-accounts of the Variable  Account.  If the Annuitant dies before we have
made the  specified  number  of  monthly  payments,  we will  pay the  remaining
payments to the designated beneficiary in a lump sum payment.

     FIFTH OPTION - PAYMENTS OF A FIXED AMOUNT.  Under this option, we will make
payments of a designated dollar amount on a monthly, quarterly,  semi-annual, or
annual basis until the  Individual  Account value you applied under this option,
adjusted each Valuation Period to reflect  investment  experience,  is exhausted
within a minimum of three years and a maximum of 20 years. If the Annuitant dies
before  the  value  is  exhausted,  we  will  pay  the  remaining  value  to the
beneficiary  in a  lump  sum  payment.  In  lieu  of a  lump  sum  payment,  the
beneficiary  may elect an  annuity  option  for  distribution  of any  amount on
deposit at the date of the  Annuitant's  death  which  will  result in a rate of
payment  at  least  as  rapid  as the  rate of  payment  during  the life of the
Annuitant.

If you elect the Fourth or Fifth Option on a variable  basis, at any time during
the  payment  period you may elect the  remaining  value be applied to provide a
lifetime annuity under one of the first two options  described above, as long as
the  distribution  will be made at least as  rapidly  as during  the life of the
Annuitant.  Since you may elect a lifetime annuity at any time, the annuity rate
and expense  risks  continue  during the payment  period.  Accordingly,  we will
continue to make deductions for these risks from the Individual Account values.

PROCEEDS APPLIED TO AN ANNUITY OPTION. You may apply all or part of the Contract
Value to an annuity  option.  The  proceeds  that will be applied to the annuity
option will be as follows:

(a) the Contract Value less any outstanding loans, if the annuity option elected
begins at least four years after the effective date of your Contract and is paid
under any life annuity option,  or any option with payments for a minimum period
of five years, with no rights of early withdrawal; or

(b) the death  benefit if proceeds  are payable  under death of  Annuitant or an
Owner (as applicable); or

(c) the Contract Value less any  outstanding  loans,  Withdrawal  Charge and any
administrative fee.

The SAI  contains a further  discussion  of  Annuity  Provisions  including  how
annuity unit values are calculated.

TRANSFERS AFTER MATURITY DATE

You can make  transfers  after the Maturity Date by giving us written  notice at
least 30 days  before the due date of the first  Annuity  Payment  for which the
change will apply.  We will make  transfers by converting  the number of annuity
units being  transferred  to the number of annuity units of the  sub-account  to
which the transfer is made.  The next Annuity  Payment,  if it were made at that
time,  would be the same  amount that it would have been  without the  transfer.
After  that,  Annuity  Payments  will  reflect  changes  in the value of the new
annuity units.

Conseco Variable reserves the right to limit, upon notice, the maximum number of
transfers you can make to one in any six-month period once Annuity Payments have
begun.  In addition,  on or after the Maturity  Date, you may not make transfers
from a fixed  annuity  option to a  variable  annuity  option or from a variable
annuity option to a fixed annuity option.

Conseco Variable reserves the right to defer the transfer  privilege at any time
that it is unable to purchase or redeem  shares of the Funds.  Conseco  Variable
also  reserves  the right to modify or terminate  the transfer  privilege at any
time in accordance with applicable law.

DEATH ON OR AFTER MATURITY DATE

If you selected Annuity  Payments based on an annuity option providing  payments
for a  guaranteed  period,  and the  Annuitant  or an Owner dies on or after the
Maturity Date, Conseco Variable will make the remaining  guaranteed  payments to
the  beneficiary.  Such  payments  will be made at least as rapidly as under the
method of distribution being used as of the date of the Annuitant's death. If no
beneficiary  is living,  Conseco  Variable  will  commute any unpaid  guaranteed
payments to a single sum (on the basis of the interest rate used in  determining
the payments) and pay that single sum to the Annuitant's estate.

OTHER CONTRACT PROVISIONS

TEN-DAY  RIGHT TO REVIEW.  The  Contract  provides a "10-day free look" (in some
states,  the period may be longer).  This  allows you to revoke the  Contract by
returning  it  to  either  a  Conseco  Variable  representative  or  to  Conseco
Variable's  Administrative Office within 10 days (or the period required in your
state) of delivery of the Contract. Conseco Variable deems this period as ending
15 days after it mails a Contract from our Administrative  Office. If you return
the Contract under the terms of the free look provision,  Conseco  Variable will
refund the Purchase Payments you have made.

OWNERSHIP.  You, as the Contract Owner,  are the person entitled to exercise all
rights under the Contract.  Co-Owners may be named in  non-qualified  Contracts.
Prior to the Maturity Date,  the Contract Owner is the person  designated in the
application  or as  subsequently  named.  On and after the  Maturity  Date,  the
Annuitant  is the  Contract  Owner and after  the  death of the  Annuitant,  the
beneficiary is the Contract Owner.

The Contract is either a group contract or an individual contract,  depending on
the state where we issued it. The individual  contract is issued directly to the
Contract Owner. A group contract is identical to the individual  Contract except
that it is issued to a contract  holder,  for the benefit of the participants in
the group.  You are a  participant  in the group and will receive a  certificate
evidencing your ownership.  You, as the owner of a certificate,  are entitled to
all the rights and privileges of ownership. As used in this Prospectus, the term
Contract refers to your certificate.

Change of Ownership
Non-Qualified Contracts:

In the case of non-qualified Contracts, you may change ownership of the Contract
or you may  collaterally  assign  it at any  time  during  the  lifetime  of the
Annuitant  prior to the Maturity Date,  subject to the rights of any irrevocable
beneficiary.  Assigning a Contract,  or changing the ownership of a Contract may
be a taxable  event.  Any  change of  ownership  or  assignment  must be made in
writing.  Conseco  Variable must approve any change of ownership or  assignment.
Any assignment and any change, if approved,  will be effective as of the date on
which it is written.

Conseco  Variable assumes no liability for any payments made or actions it takes
before a change is approved or assignment is accepted, or responsibility for the
validity of any assignment.

Qualified Contracts:

In the case of qualified  Contracts,  you generally may not change  ownership of
the  Contract  nor may you  transfer  it,  except  by the  trustee  of an exempt
employee's  trust which is part of a retirement plan qualified under Section 401
of the Code. Except as noted, if you own a qualified Contract, you may not sell,
assign,  transfer,  discount, or pledge (as collateral for a loan or as security
for the performance of an obligation or for any other purpose) the Contract.

MODIFICATION. Conseco Variable may modify the Contract with your approval unless
provided  otherwise  by the  Contract.  After  the  Contract  has been in force,
Conseco  Variable  may modify it except  that the  Mortality  and  Expense  Risk
Charge, the withdrawal charges and the administrative fees cannot be increased.

A group  Contract will be suspended  automatically  on the effective date of any
modification   initiated  by  Conseco   Variable  if  you  fail  to  accept  the
modification.  Effective with suspension, no new participants may enter the Plan
but further  Purchase  Payments  may be made on your behalf and on the behalf of
other participants then covered by the Contract.

No modification  may affect  Annuitants in any manner unless deemed necessary to
achieve the  requirements of federal or state statutes or any rule or regulation
of the United States Treasury Department.

FEDERAL TAX STATUS

NOTE:  Conseco  Variable has prepared the  following  information  on taxes as a
general  discussion  of the  subject.  It is not  intended  as tax advice to any
individual.   You  should   consult   your  own  tax  adviser   about  your  own
circumstances.  Conseco Variable has included an additional discussion regarding
taxes in the Statement of Additional Information.

ANNUITY CONTRACTS IN GENERAL

Annuity  contracts are a means of setting aside money for future needs,  usually
retirement.  Congress  recognized  how important  saving for  retirement was and
provided special rules in the Internal Revenue Code (Code) for annuities.

Simply stated, these rules provide that you will not be taxed on the earnings on
the money held in your annuity  contract  until you take the money out.  This is
referred to as  tax-deferral.  There are  different  rules as to how you will be
taxed  depending  on how you  take the  money  out and the  type of  Contract  -
Qualified or Non-Qualified (see following sections).

You, as the Owner,  will not be taxed on increases in the value of your Contract
until a  distribution  occurs -- either as a withdrawal or as annuity  payments.
When you make a withdrawal you are taxed on the amount of the withdrawal that is
earnings. For annuity payments, different rules apply. A portion of each annuity
payment is treated as a partial return of your purchase payments and will not be
taxed. The remaining  portion of the annuity payment will be treated as ordinary
income.  How the annuity  payment is divided  between  taxable  and  non-taxable
portions depends upon the period over which the annuity payments are expected to
be made.  Annuity payments received after you have received all of your Purchase
Payments are fully includible in income.

When  a  non-qualified   Contract  is  owned  by  a  non-natural  person  (e.g.,
corporation or certain other entities other than a trust holding the Contract as
an agent for a natural person), the Contract will generally not be treated as an
annuity for tax purposes.

QUALIFIED AND NON-QUALIFIED CONTRACTS

If you purchase the Contract as an  individual  and not under any pension  plan,
specially sponsored program or an individual  retirement annuity,  your Contract
is referred to as a non-qualified Contract.

If you purchase the Contract under a pension plan,  specially  sponsored program
or an individual retirement annuity, your Contract is referred to as a qualified
Contract.

WITHDRAWALS--NON-QUALIFIED CONTRACTS

If you make a withdrawal  from your Contract,  the Code generally  treats such a
withdrawal as first coming from  earnings and then from your Purchase  Payments.
Such withdrawn earnings are includible in income.

The Code also provides that any amount received under an annuity  contract which
is included in income may be subject to a penalty.  The amount of the penalty is
equal to 10% of the amount that is includible in income.  Some  withdrawals will
be exempt from the penalty. They include any amounts:

     (1)  paid on or after you reach age 59 1/2;

     (2)  paid after you die;

     (3)  paid if you become  totally  disabled  (as that term is defined in the
          Code);

     (4)  paid in a series of  substantially  equal  payments  made annually (or
          more frequently) for life or a period not exceeding life expectancy;

     (5)  paid under an immediate annuity; or

     (6)  which are  allocable  to  purchase  payments  made prior to August 14,
          1982.

The Contract provides that upon the death of the Annuitant prior to the Maturity
Date,  Conseco  Variable will pay the death  proceeds to the  beneficiary.  Such
payments made when the  Annuitant,  who is not the Contract  Owner,  dies do not
qualify for the death of the Contract Owner  exception  (described in (2) above)
and will be subject to the 10% distribution penalty unless the beneficiary is 59
1/2 years old or one of the other exceptions to the penalty applies.

WITHDRAWALS--QUALIFIED CONTRACTS

If you  make a  withdrawal  from  your  qualified  Contract,  a  portion  of the
withdrawal is treated as taxable  income.  This portion  depends on the ratio of
the  pre-tax  Purchase  Payments  to the  after-tax  Purchase  Payments  in your
Contract. If all of your Purchase Payments were made with pre-tax money then the
full amount of any withdrawal is includible in taxable income. Special rules may
apply to withdrawals from certain types of qualified Contracts.

The Code also provides that any amount received under a qualified Contract which
is included in income may be subject to a penalty.  The amount of the penalty is
equal to 10% of the amount that is  includible  in income.  This penalty will be
increased to 25% for withdrawals from SIMPLE IRA's within the first two years of
your Contract.  Some withdrawals  will be exempt from the penalty.  They include
any amounts:

     (1)  paid on or after you reach age 59 1/2;

     (2)  paid after you die;

     (3)  paid if you become totally disabled (as that term is defined in Code);

     (4)  paid to you after leaving your employment in a series of substantially
          equal  payments  made annually (or more  frequently)  under a lifetime
          annuity;

     (5)  paid to you after you have attained age 55 and left your employment;

     (6)  paid for certain allowable medical expenses (as defined in the Code);

     (7)  paid pursuant to a qualified domestic relations order;

     (8)  paid from an IRA for medical insurance (as defined in the Code);

     (9)  paid from an IRA for qualified higher education expenses; or

     (10) up to $10,000 for qualified first time homebuyer  expenses (as defined
          in the Code).

The  exceptions in (5) and (7) above do not apply to IRAs.  The exception in (4)
above applies to IRAs but without the requirement of leaving employment.

We have  provided a more  complete  discussion  in the  Statement of  Additional
Information.

WITHDRAWALS - TAX-SHELTERED ANNUITIES

The Code limits the withdrawal of amounts attributable to purchase payments made
by owners under a salary reduction agreement.  Withdrawals can only be made when
a Contract Owner:

     (1)  reaches age 59 1/2;

     (2)  leaves his or her job;

     (3)  dies;

     (4)  becomes disabled (as that term is defined in the Code);

     (5)  in the case of hardship; or

     (6)  pursuant  to  a  qualified  domestic  relations  order,  if  otherwise
          permitted.

However,  in the case of  hardship,  the owner can only  withdraw  the  purchase
payments and not any earnings.

DIVERSIFICATION

The Code provides that the underlying  investments  for a variable  annuity must
satisfy  certain  diversification  requirements  in  order to be  treated  as an
annuity  contract.  Conseco  Variable  believes that the Investment  Options are
being managed so as to comply with the requirements.

INVESTOR CONTROL

Neither the Code nor the Internal  Revenue  Service  Regulations  issued to date
provide guidance as to the circumstances  under which you, because of the degree
of control you exercise over the underlying  investments,  and not Conseco would
be considered the owner of the shares of the  portfolios.  If you are considered
the  owner  of the  shares,  it will  result  in the loss of the  favorable  tax
treatment for the  contract.  It is unknown to what extent under federal tax law
owners  are  permitted  to  select  portfolios,  to  make  transfers  among  the
portfolios or the number and type of  portfolios  owners may select from without
being  considered the owner of the shares.  If any guidance is provided which is
considered  a new  position,  then  the  guidance  would  generally  be  applied
prospectively. However, if such guidance is considered not to be a new position,
it may be applied  retroactively.  This would mean that you, as the owner of the
Contract, could be treated as the owner of the portfolios.

Due to the  uncertainty  in this area,  Conseco  Variable  reserves the right to
modify the Contract as  reasonably  deemed  necessary to maintain  favorable tax
treatment.

GENERAL MATTERS

PERFORMANCE INFORMATION.  Conseco Variable may advertise performance information
for the Variable Account Investment Options  (sub-accounts) from time to time in
advertisements or sales literature.  Performance  information  reflects only the
performance  of a  hypothetical  investment in the Variable  Account  Investment
Options during the particular time period on which the  calculations  are based.
Performance  information  may  consist of yield,  effective  yield,  and average
annual total  return  quotations  reflecting  the  deduction  of all  applicable
charges for recent one-year and, when applicable, five- and 10-year periods and,
where less than 10 years, for the period subsequent to the date each sub-account
first became  available  for  investment.  We may show  additional  total return
quotations  that do not  reflect  a  Withdrawal  Charge  deduction.  We may show
performance  information by means of schedules,  charts or graphs. The Statement
of  Additional  Information  contains  a  description  of the  methods we use to
determine yield and total return information for the sub-accounts.

YEAR 2000

Many existing  computer programs had been designed and developed to use only two
digits to identify a year in the date field.  If not  corrected,  these computer
programs  could cause system  failures in the year 2000,  with possible  adverse
effects on Conseco Variable's  operations.  In 1996,  Conseco,  Inc. initiated a
comprehensive  corporate-wide  program  designed  to  ensure  that its  computer
programs (including those relating to Conseco Variable) function properly in the
year 2000. A number of Conseco,  Inc.'s employees  (including several officers),
as well as external consultants and contract programmers, are working on various
year-2000 projects.

Conseco,  Inc.  also has been working with vendors and other  external  business
relations to help avoid year-2000  problems  related to the software or services
they  provide to us.  Under the  program,  our  application  systems,  operating
systems,  hardware,  networks,  electronic  data  interfaces and  infrastructure
devices (such as facsimile machines and telephone systems) are being analyzed.

Our  year-2000  projects are currently on schedule.  The year-2000  projects are
being conducted in three phases:

     (i)  an audit and assessment phase, designed to identify year-2000 issues;

     (ii) a modification phase, designed to correct year-2000 issues; and

     (iii)a testing phase,  designed to test the  modifications  after they have
          been installed.

We have  completed the audit and assessment  phase for all critical  systems and
the second phase of our program is substantially  complete. The testing phase of
our program will be conducted  throughout 1999. We have provided for significant
contingency  time in order  to  complete  any  additional  modifications  before
December 31, 1999.

The year-2000  issues are being addressed in three ways. For some, work is being
done to complete the previously planned conversions of older systems to the more
modern, year-2000 compliant systems already used in other areas. In other cases,
new,  more  modern  systems  are  being  purchased.   In  the  remaining  cases,
modifications are being made to existing systems. We currently estimate that the
total expense of our year-2000  projects are not material to Conseco  Variable's
financial position.

The impact of year-2000 issues will depend,  not only on the corrective  actions
we  take,  but  also on the way in  which  year-2000  issues  are  addressed  by
governmental agencies, business and other third parties

     (i)  that provide services, utilities or data to Conseco Variable;

     (ii) that receive services or data from Conseco Variable; or

     (iii)whose  financial  condition  or operating  capability  is important to
          Conseco Variable.

We are in the process of  identifying  risks and assessing  potential  year-2000
risks associated with our external business relationships,  including those with
agents,  financial  institutions  and the mutual funds  underlying  the variable
annuity contracts we issue. These procedures are necessarily  limited to matters
over which we are able to reasonably  exercise control. We have been informed by
our key  financial  institutions  and  utilities  that  they  will be  year-2000
compliant in early 1999.

We are also  assessing  what  contingency  plans  will be  needed  if any of our
critical systems or those of external  business  relationships are not year-2000
compliant at year-end 1999. We do not currently anticipate such a situation, but
our   consideration  of  contingency  plans  will  continue  to  evolve  as  new
information becomes available.

The  failure  to  correct  a  material  year-2000  problem  could  result  in an
interruption  in,  or  failure  of, a number of normal  business  activities  or
operations.   Such  failures  could  materially  and  adversely  affect  Conseco
Variable's results of operations,  liquidity and financial condition. Due to the
general uncertainty inherent in the year-2000 problem, including the uncertainty
of the preparedness of our external business  relationships,  we are not able to
currently  determine whether the consequences of year-2000  failures will have a
material  impact on Conseco  Variable's  results of  operations,  liquidity  and
financial  condition.  However, we believe our year-2000 compliance efforts will
reduce the likelihood of a material adverse impact.

DISTRIBUTION OF CONTRACTS.  Conseco Equity Sales,  Inc.  (Conseco Equity Sales),
11815 N.  Pennsylvania  Street,  Carmel,  IN  46032,  an  affiliate  of  Conseco
Variable, is the principal underwriter of the Contracts. Conseco Equity Sales is
a broker-dealer  registered  under the Securities and Exchange Act of 1934 and a
member of the National  Association  of Securities  Dealers,  Inc.  Sales of the
Contracts will be made by registered representatives of Conseco Equity Sales and
broker-dealers authorized to sell the Contracts. The registered  representatives
will also be licensed  insurance  representatives  of Conseco Variable.  See the
Statement of Additional Information for more information.

Commissions  will be paid to  broker-dealers  who  sell the  Contracts.  Broker-
dealers may be paid commissions up to ____% of Purchase Payments and may include
reimbursement of promotional or distribution  expenses associated with marketing
the Contracts.  The commission rate paid to the  broker-dealer  will depend upon
the nature and level of services provided by the broker-dealer.

LEGAL PROCEEDINGS.  There are no legal proceedings to which the Variable Account
is a party or to which the assets of the Variable  Account are subject.  Neither
Conseco  Variable nor Conseco Equity Sales is involved in any litigation that is
of material  importance in relation to their total assets or that relates to the
Variable Account.

TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION
- --------------------------------------------------------------------

General Information and History
Independent Accountants
Distribution
Calculation of Yield Quotations
Calculation of Total Return Quotations
Other Performance Data
Federal Tax Status
Annuity Provisions
Financial Statements

- -------------------------------------------------------------------------

If you would like a free copy of the  Statement of  Additional  Information  for
this Prospectus, please complete this form, detach, and mail to:

                       Conseco Variable Insurance Company
                              Administrative Office
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Gentlemen:

Please  send me a free  copy of the  Statement  of  Additional  Information  for
Conseco Variable Annuity Account E at the following address:

              Name: _______________________________________________

              Mailing Address: ____________________________________

              _____________________________________________________
                                   Sincerely,

              _____________________________________________________
                                   (Signature)

APPENDIX                                                                  
==============================================================================
CONDENSED FINANCIAL INFORMATION

     The table below provides per unit information  about the financial  history
of the sub-accounts for the periods indicated.

<TABLE>
<CAPTION>

                                                    1998      1997         1996         1995          1994
 -----------------------------------------------------------------------------------------------------------
<S>                                                  <C>       <C>          <C>          <C>           <C>  
CONSECO SERIES TRUST
BALANCED (A)
Accumulation unit value at beginning of period           $1.698       $1.342       $1.035        $1.000
Accumulation unit value at end of period                 $1.973       $1.698       $1.342        $1.035
Percentage change in accumulation unit value             16.21%       26.50%       29.67%         3.52%
Number of accumulation units outstanding at 
end of period                                         5,740,115    2,475,992    461,876        21,037
COMMON STOCK (A)
Accumulation unit value at beginning of period           $2.071       $1.449       $1.078        $1.000
Accumulation unit value at end of period                 $2.424       $2.071       $1.449        $1.078
Percentage change in accumulation unit value             17.04%       42.96%       34.42%         7.79%
Number of accumulation units outstanding at 
end of period                                         7,962,515    3,374,110    1,009,305      41,601
FIXED INCOME (A)
Accumulation unit value at beginning of period           $1.207       $1.166       $1.000        $1.000
Accumulation unit value at end of period                 $1.308       $1.207       $1.166        $1.000
Percentage change in accumulation unit value              8.39%        3.50%       16.61%        (0.03)%
Number of accumulation units outstanding at end of 
period                                                4,066,812    1,540,494    350,623        12,553
GOVERNMENT SECURITIES (A)
Accumulation unit value at beginning of period           $1.169       $1.154       $0.997        $1.000
Accumulation unit value at end of period                 $1.248       $1.169       $1.154        $0.997
Percentage change in accumulation unit value              6.76%        1.31%       15.72%        (0.26)%
Number of accumulation units outstanding at 
end of period                                           354,897      135,680      30,614             0
MONEY MARKET (A)
Accumulation unit value at beginning of period           $1.095       $1.056       $1.014        $1.000
Accumulation unit value at end of period                 $1.136       $1.095       $1.056        $1.014
Percentage change in accumulation unit value              3.80%        3.67%       $4.14%         1.38%
Number of accumulation units outstanding at 
end of period                                         3,116,005    1,144,951    641,747             0

THE ALGER AMERICAN FUND
ALGER AMERICAN GROWTH (C)
Accumulation unit value at beginning of period           $1.044       $1.000        N/A           N/A



Accumulation unit value at end of period               $1.294       $1.044        N/A           N/A
Percentage change in accumulation unit value           24.00%        4.35%        N/A           N/A
Number of accumulation units outstanding at 
end of period                                         742,233       73,227        N/A           N/A
ALGER AMERICAN LEVERAGED ALLCAP (B)
Accumulation unit value at beginning of period         $1.555       $1.408     $1.000           N/A
Accumulation unit value at end of period               $1.836       $1.555     $1.408           N/A
Percentage change in accumulation unit value           18.02%       10.47%     40.79%           N/A
Number of accumulation units outstanding at 
end of period                                       1,279,296      832,794    207,147           N/A
ALGER AMERICAN MIDCAP GROWTH (C)
Accumulation unit value at beginning of period         $0.987       $1.000        N/A           N/A
Accumulation unit value at end of period               $1.119       $0.987        N/A           N/A
Percentage change in accumulation unit value           13.41%      (1.33)%        N/A           N/A
Number of accumulation units outstanding at 
end of period                                         679,330       42,736        N/A           N/A
ALGER AMERICAN SMALL CAPITALIZATION (B)
Accumulation unit value at beginning of period         $1.252       $1.21      $1.000           N/A
Accumulation unit value at end of period               $1.375       $1.252     $1.219           N/A
Percentage change in accumulation unit value            9.84%       2.72%      21.89%           N/A
Number of accumulation units outstanding at 
end of period                                       3,988,448   1,946,993     517,903           N/A

BERGER INSTITUTIONAL PRODUCTS TRUST
BERGER IPT - 100 (C)
Accumulation unit value at beginning of period         $1.029      $1.000         N/A           N/A
Accumulation unit value at end of period               $1.155      $1.029         N/A           N/A
Percentage change in accumulation unit value           12.18%       2.93%         N/A           N/A
Number of accumulation units outstanding at 
end of period                                         627,056      69,521         N/A           N/A
</TABLE>

<TABLE>
<CAPTION>

CONDENSED FINANCIAL INFORMATION - Continued

                                                                   1998           1997         1996          1995           1994
 --------------------------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>           <C>          <C>           <C>            <C>
BERGER INSTITUTIONAL PRODUCTS TRUST - CONTINUED
BERGER IPT - GROWTH AND INCOME (C)
Accumulation unit value at beginning of period                                    $1.104       $1.000           N/A          N/A
Accumulation unit value at end of period                                          $1.360       $1.104           N/A          N/A
Percentage change in accumulation unit value                                      23.26%       10.36%           N/A          N/A
Number of accumulation units outstanding at end of period                        802,420       59,956           N/A          N/A
BERGER IPT - SMALL COMPANY GROWTH (C)
Accumulation unit value at beginning of period                                    $0.985       $1.000           N/A          N/A
Accumulation unit value at end of period                                          $1.178       $0.985           N/A          N/A
Percentage change in accumulation unit value                                      19.64%      (1.53)%           N/A          N/A
Number of accumulation units outstanding at end of period               .        187,471       42,982           N/A          N/A
BERGER/BIAM IPT - INTERNATIONAL (C)
Accumulation unit value at beginning of period                                    $1.000          N/A           N/A          N/A
Accumulation unit value at end of period                                          $0.970          N/A           N/A          N/A
Percentage change in accumulation unit value                                      -3.01%          N/A           N/A          N/A
Number of accumulation units outstanding at end of period                      2,029,230          N/A           N/A          N/A
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC. (B)
Accumulation unit value at beginning of period                                    $1.404       $1.175        $1.000          N/A
Accumulation unit value at end of period                                          $1.778       $1.404        $1.175          N/A
Percentage change in accumulation unit value                                      26.60%       19.53%        17.49%          N/A
Number of accumulation units outstanding at end of period                      1,195,614      221,018        21,878          N/A
DREYFUS STOCK INDEX FUND (B)
Accumulation unit value at beginning of period                                    $1.393       $1.158        $1.000          N/A
Accumulation unit value at end of period                                          $1.834       $1.393        $1.158          N/A
Percentage change in accumulation unit value                                      31.67%       20.31%        15.76%          N/A
Number of accumulation units outstanding at end of period                      8,884,649    1,862,980        91,752          N/A

FEDERATED INSURANCE SERIES
FEDERATED HIGH INCOME BOND II (B)
Accumulation unit value at beginning of period                                    $1.202       $1.067        $1.000          N/A
Accumulation unit value at end of period                                          $1.349       $1.202        $1.067          N/A
Percentage change in accumulation unit value                                      12.25%       12.71%         6.66%          N/A
Number of accumulation units outstanding at end of period                      2,184,739      508,205        26,380          N/A
FEDERATED INTERNATIONAL EQUITY II (B)
Accumulation unit value at beginning of period                                    $1.095       $1.025        $1.000          N/A
Accumulation unit value at end of period                                          $1.888       $1.095        $1.025          N/A
Percentage change in accumulation unit value                                       8.55%        6.80%         2.51%          N/A
Number of accumulation units outstanding at end of period                        329,971       93,215        36,798          N/A
FEDERATED UTILITY II (B)
Accumulation unit value at beginning of period                                    $1.234       $1.122        $1.000          N/A
Accumulation unit value at end of period                                          $1.541       $1.234        $1.122          N/A
Percentage change in accumulation unit value                                      24.88%       10.00%        12.21%          N/A
Number of accumulation units outstanding at end of period                        675,836      294,882        11,711          N/A

JANUS ASPEN SERIES
AGGRESSIVE GROWTH (B)
Accumulation unit value at beginning of period                                    $1.348       $1.266        $1.000          N/A
Accumulation unit value at end of period                                          $1.498       $1.348        $1.266          N/A
Percentage change in accumulation unit value                                      11.10%        6.44%        26.64%          N/A
Number of accumulation units outstanding at end of period                      1,867,131    1,041,050       122,278          N/A
GROWTH (B)
Accumulation unit value at beginning of period                                    $1.364       $1.167        $1.000          N/A
Accumulation unit value at end of period                                          $1.650       $1.364        $1.167          N/A
Percentage change in accumulation unit value                                      21.00%       16.79%        16.75%          N/A
Number of accumulation units outstanding at end of period                      5,160,718    1,466,042       138,532          N/A
WORLDWIDE GROWTH (B)
Accumulation unit value at beginning of period                                    $1.541       $1.211        $1.000          N/A
Accumulation unit value at end of period                                          $1.856       $1.541        $1.211          N/A
Percentage change in accumulation unit value                                      20.46%       27.23%        21.12%          N/A
Number of accumulation units outstanding at end of period                      8,234,605    2,173,781       155,653          N/A
</TABLE>

<TABLE>
<CAPTION>

==============================================================================================================================
CONDENSED FINANCIAL INFORMATION - Continued

                                                                       1998       1997         1996          1995         1994
- -------------------------------------------------------------------------------------------------------------------------------

<S>                                                                     <C>       <C>          <C>          <C>            <C> 
THE VAN ECK WORLDWIDE INSURANCE TRUST
WORLDWIDE BOND (B)
Accumulation unit value at beginning of period                                    $1.029       $1.018       $1.000           N/A
Accumulation unit value at end of period                                          $1.039       $1.029       $1.018           N/A
Percentage change in accumulation unit value                                       0.96%        1.09%        1.82%           N/A
Number of accumulation units outstanding at end of period                      3,332,067    1,790,259      130,071           N/A
WORLDWIDE EMERGING MARKETS (C)
Accumulation unit value at beginning of period                                    $1.136       $1.000          N/A           N/A
Accumulation unit value at end of period.                                         $0.990       $1.136          N/A           N/A
Percentage change in accumulation unit value                                     -12.83%       13.59%          N/A           N/A
Number of accumulation units outstanding at end of period                      1,935,325      132,953          N/A           N/A
WORLDWIDE HARD ASSETS (B)
Accumulation unit value at beginning of period                                    $1.254       $1.077       $1.000           N/A
Accumulation unit value at end of period                                          $1.216       $1.254       $1.077           N/A
Percentage change in accumulation unit value                                      -3.05%       16.41%        7.72%           N/A
Number of accumulation units outstanding at end of period                      3,728,758      651,603       68,730           N/A

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
INTERNATIONAL (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.093          N/A          N/A           N/A
Percentage change in accumulation unit value                                       9.30%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                        163,370          N/A          N/A           N/A
VALUE (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.226          N/A          N/A           N/A
Percentage change in accumulation unit value                                      22.60%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                        415,891          N/A          N/A           N/A

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
LIMITED MATURITY BOND (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.043          N/A          N/A           N/A
Percentage change in accumulation unit value                                       4.31%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                         25,089          N/A          N/A           N/A
PARTNERS (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.240          N/A          N/A           N/A
Percentage change in accumulation unit value                                      23.99%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                      1,000,600          N/A          N/A           N/A

STRONG OPPORTUNITY FUND II, INC.
OPPORTUNITY FUND II (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.230          N/A          N/A           N/A
Percentage change in accumulation unit value                                      22.99%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                        248,615          N/A          N/A           N/A

STRONG VARIABLE INSURANCE FUNDS, INC.
GROWTH II (D)
Accumulation unit value at beginning of period                                    $1.000          N/A          N/A           N/A
Accumulation unit value at end of period                                          $1.270          N/A          N/A           N/A
Percentage change in accumulation unit value                                      27.01%          N/A          N/A           N/A
Number of accumulation units outstanding at end of period                         79,815          N/A          N/A           N/A

DREYFUS VARIABLE INVESTMENT FUND
DISCIPLINED STOCK (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period

INTERNATIONAL VALUE (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period.

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF-HIGH YIELD (E)
Accumulation unit value at beginning of period.
Accumulation unit value at end of period


INVESCO VIF-INDUSTRIAL INCOME (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period

LAZARD RETIREMENT SERIES, INC.
LAZARD RETIREMENT EQUITY (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period

LAZARD RETIREMENT SMALL CAP (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period


LORD ABBETT SERIES FUND, INC.
GROWTH AND INCOME (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period

MITCHELL HUTCHINGS SERIES TRUST
GROWTH & INCOME (E)
Accumulation unit value at beginning of period
Accumulation unit value at end of period
Percentage change in accumulation unit value
Number of accumulation units outstanding at end of period
================================================================================
</TABLE>

(A) Inception date was July 25, 1994.
(B) Inception date was June 1, 1995.
(C) Inception date was May 1, 1996.
(D) Inception date was May 1, 1997.
(E) Inception date was May 1, 1998



                                     PART B

                       STATEMENT OF ADDITIONAL INFORMATION

             INDIVIDUAL & GROUP VARIABLE DEFERRED ANNUITY CONTRACTS

                                    issued by

                       CONSECO VARIABLE INSURANCE COMPANY
               (formerly Great American Reserve Insurance Company)
                                       and
           CONSECO VARIABLE ANNUITY ACCOUNT E (formerly Great American
                       Reserve Variable Annuity Account E)

                   11815 N. PENNSYLVANIA ST., CARMEL, IN 46032
                                 (317) 817-3700

                                   MAY 1, 1999

THIS STATEMENT OF ADDITIONAL INFORMATION IS NOT A PROSPECTUS.  IT SHOULD BE READ
IN  CONJUNCTION  WITH THE  PROSPECTUS  DATED  MAY 1, 1999 FOR  CONSECO  VARIABLE
ANNUITY ACCOUNT E (FORMERLY,  GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT E)
- -- INDIVIDUAL AND GROUP VARIABLE  DEFERRED ANNUITY  CONTRACTS.  YOU CAN OBTAIN A
COPY OF THE PROSPECTUS BY CONTACTING  CONSECO VARIABLE  INSURANCE COMPANY AT THE
ADDRESS TELEPHONE NUMBER GIVEN ABOVE.



                             TABLE OF CONTENTS
                                                                  PAGE

GENERAL INFORMATION AND HISTORY......................................

INDEPENDENT ACCOUNTANTS..............................................

DISTRIBUTION..........................................................

VOTING RIGHTS........................................................

CALCULATION OF YIELD QUOTATIONS.......................................

CALCULATION OF TOTAL RETURN QUOTATIONS................................

OTHER PERFORMANCE DATA................................................

FEDERAL TAX STATUS ...................................................

ANNUITY PROVISIONS ...................................................

FINANCIAL STATEMENTS..................................................


GENERAL INFORMATION AND HISTORY

Conseco Variable  Insurance  Company (the "Company") is an indirect wholly owned
subsidiary of Conseco, Inc. On or about October 7, 1998, the Company changed its
name from Great  American  Reserve  Insurance  Company to its present  name.  In
certain states,  the Company may continue to use the name Great American Reserve
Insurance Company until the name change is approved in that state. Conseco, Inc.
is a publicly owned financial services holding company, the principal operations
of which are in the  development,  marketing and  administration  of specialized
annuity and life insurance  products.  The Company has its principal  offices at
11815 N. Pennsylvania  Street,  Carmel,  Indiana 46032. The Variable Account was
established by the Company.

INDEPENDENT ACCOUNTANTS

The  financial  statements  of Conseco  Variable  Annuity  Account E and Conseco
Variable  Insurance  Company  included in the  Prospectus  and the  Statement of
Additional  Information have been examined by  ___________________,  independent
accountants,  for the  periods  indicated  in their  reports  as stated in their
opinion and have been so included in reliance  upon such opinion  given upon the
authority of that firm as experts in accounting and auditing.

DISTRIBUTION

The Company  continuously offers the Contracts through associated persons of the
principal  underwriter  for the Variable  Account,  Conseco  Equity Sales,  Inc.
("CES").  CES  is  a  registered   broker-dealer  and  member  of  the  National
Association of Securities Dealers,  Inc. CES is located at 11815 N. Pennsylvania
Street, Carmel, Indiana 46032, and is an affiliate of the Company. For the years
ended December 31, 1998, 1997 and 1996, the Company paid CES total  underwriting
commissions  of $ ___________,  $449,417 and  $2,195,600.  In addition,  certain
Contracts  may be sold by life  insurance/registered  representatives  of  other
registered broker-dealers.

CES  performs  the sales  functions  relating to the  Contracts  and the Company
provides  all  administrative   services.   To  cover  the  sales  expenses  and
administrative  expenses  (including  such  items as  salaries,  rent,  postage,
telephone,  travel, legal, actuarial, audit, office equipment and printing), the
Company makes sales and administrative deductions,  varying by type of Contract.
See "Charges and Deductions" in the Prospectus.

VOTING RIGHTS

Contract  Owners  may  instruct  the  Company  as to the  voting of Fund  shares
attributable  to their  respective  interests under the Contracts at meetings of
shareholders  of the Funds.  Contract Owners entitled to vote will receive proxy
material and a form on which voting  instructions may be given. The Company will
vote the shares of each sub-account held by the Variable Account attributable to
the Contracts in accordance  with  instructions  received from Contract  Owners.
Shares held in each  sub-account  for which  timely  instructions  have not been
received  from  Contract  Owners will be voted by the Company for or against any
proposition  or the Company will  abstain,  in the same  proportion as shares in
that sub-account for which instructions are received.  The Company will vote, or
abstain from voting,  any shares that are not attributable to Contract Owners in
the same  proportion  as all  Contract  Owners in the  Variable  Account vote or
abstain.  However,  if the Company  determines that it is permitted to vote such
shares of the Funds in its own  right,  it may  elect to do so,  subject  to the
then-current interpretation of the 1940 Act and the rules thereunder.

Under certain  Contracts,  not  including  contracts  issued in connection  with
governmental employers' deferred compensation plans described in the Prospectus,
participants  and annuitants  have the right to instruct the Contract Owner with
respect to the number of votes attributable to their Individual Accounts.  Votes
attributable  to  participants  and  annuitants who do not instruct the Contract
Owner will be cast by the  Contract  Owner for or against  each  proposal  to be
voted upon,  in the same  proportion as votes for which  instructions  have been
received.  Participants and annuitants entitled to instruct the casting of votes
will receive a notice of each meeting of Contract Owners, and proxy solicitation
materials,  and a  statement  of the  number  of  votes  attributable  to  their
participation under the Contract.

The number of shares held in a  sub-account  deemed  attributable  to a Contract
Owner's  interest  under a Contract will be determined on the basis of the value
of the  Accumulation  Units credited to the Contract  Owner's  account as of the
record date. On or after the Maturity  Date, the number of  attributable  shares
will be based on the amount of assets held to meet  annuity  obligations  to the
payee under the Contract as of the record date.  On or after the Maturity  Date,
the number of votes  attributable  to a Contract will  generally  decrease since
funds set aside for annuitants will decrease as payments are made.

CALCULATION OF YIELD QUOTATIONS

MONEY MARKET SUB-ACCOUNT

The Money Market  Sub-account's  standard  yield  quotations may appear in sales
material and  advertising  as  calculated by the standard  method  prescribed by
rules of the Securities and Exchange  Commission.  Under this method,  the yield
quotation  is based on a seven-day  period and  computed  as follows:  The Money
Market Sub-account's daily net investment factor, minus one (1.00) is multiplied
by 365 to produce an annualized  yield.  The  annualized  yield of the seven-day
period  are then  averaged  and  carried  to the  nearest  one-hundredth  of one
percent.  This yield reflects  investment results less deductions for investment
advisory fees,  mortality and expense risk fees and the  administrative  charge,
but does not include a deduction of any applicable annual  administrative  fees.
Because of these deductions,  the yield for the Money Market Sub-account will be
lower than the yield for the corresponding Fund of the Conseco Series Trust.

The Money Market Sub-account's  effective yield may appear in sales material and
advertising for the same seven-day  period,  determined on a compound basis. The
effective yield is calculated by compounding the unannualized base period return
by adding one to the base period return, raising the sum to a power equal to 365
divided by 7, and subtracting one from the result.

The yield on the Money Market  Sub-account  will generally  fluctuate on a daily
basis.  Therefore,  the yield for any given past period is not an  indication or
representation of future yields or rates of return. The actual yield is affected
by changes in interest  rates on money market  securities,  average  Sub-account
maturity,   the  types  and  quality  of  Portfolio   securities   held  by  the
corresponding Fund of the Conseco Series Trust and its operating expenses.

OTHER SUB-ACCOUNTS

The  Portfolios  of the  eligible  Funds may  advertise  investment  performance
figures,  including yield. Each Sub-account's  yield will be based upon a stated
30-day  period and will be computed by dividing  the net  investment  income per
accumulation  unit earned  during the period by the maximum  offering  price per
accumulation  unit on the last day of the  period,  according  to the  following
formula:

                        YIELD = 2 ((A - B/CD) + 1)6 - 1)



   Where:

     A = the net investment income earned during the period by the Portfolio.

     B = the expenses accrued for the period (net of reimbursements, if any).

     C = the average daily number of accumulation  units outstanding  during the
     period.

     D = the maximum offering price per accumulation unit on the last day of the
     period.

CALCULATION OF TOTAL RETURN QUOTATIONS

The Company may include  certain total return  quotations for one or more of the
Portfolios of the eligible Funds in advertising,  sales literature or reports to
Contract Owners or prospective purchasers.  Such total return quotations will be
expressed as the average annual rate of total return over one-, five-and 10-year
periods ended as of the end of the immediately  preceding calendar quarter,  and
as the dollar amount of annual total return on a year-to-year,  rolling 12-month
basis ended as of the end of the immediately preceding calendar quarter.

Average annual total return  quotations are computed  according to the following
formula:

                                         n
                                 P (1+T)   = ERV

   Where:

     P = beginning purchase payment of $1,000

     T = average annual total return

     n = number of years in period

     ERV = ending  redeemable  value of a hypothetical  $1,000 purchase  payment
     made at the beginning of the one-, five-or 10-year period at the end of the
     one-, five- or 10-year period (or fractional portion thereof).

AVERAGE ANNUAL TOTAL RETURNS FOR THE PERIODS ENDED 12/31/98:

                                                              Since
Variable Account Sub-Accounts                      1 Year    Inception
- - -------------------------------------              ------    ---------
CONSECO SERIES TRUST
Balanced Portfolio                                      %          (2)
Common Stock Portfolio                                  %          (2)
Fixed Income Portfolio                                  %          (2)
Government Securities Portfolio                         %          (2)

==============================================================================

THE ALGER AMERICAN FUND
Alger American Growth Portfolio ......           %         %(4)
Alger American Leveraged
   AllCap Portfolio ..................           %         %(3)
Alger American MidCap Growth Portfolio           %         %(4)
Alger American Small Capitalization
   Portfolio .........................           %         %(3)
American Century Variable
   Portfolios, Inc.
VP International .....................           %         %(5)
VP Value .............................           %         %
VP Income and Growth .................           %         %(1)
Berger IPT
Berger IPT - 100 Fund ................           %         %(4)
Berger IPT - Growth and Income Fund ..           %         %(4)
Berger IPT - Small Company Growth Fund           %         %(4)
Berger/BIAM IPT - International Fund .           %         %(5)
Neuberger & Berman Advisers
   Management Trust
Limited Maturity Bond Portfolio ......           %         %(5)
Partners Portfolio ...................           %         %(5)
Strong Opportunity Fund II, Inc
Opportunity Fund II ..................           %         %(5)
Strong Variable Insurance
   Funds, Inc. .......................
Growth Fund II .......................           %         %(5)
The Dreyfus Socially Responsible
   Growth Fund, Inc ..................           %         %(3)
Dreyfus Stock Index Fund .............           %         %(3)
Federated Insurance Series
Federated High Income Bond Fund II ...           %         %(3)
Federated International Equity Fund II           %         %(3)
Federated Utility Fund II ............           %         %(3)
Janus Aspen Series
Aggressive Growth Portfolio ..........           %         %(3)
Growth Portfolio .....................           %         %(3)
Worldwide Growth Portfolio ...........           %         %(3)
Van Eck Worldwide Insurance
   Trust
Worldwide Bond Fund ..................           %         %(3)
Worldwide Emerging Markets Fund ......           %         %(4)
Worldwide Hard Assets Fund ...........           %         %(3)
Worldwide Real Estate Fund ...........           %         %(1)
Dreyfus Variable Investment Fund
   Disciplined Stock Portfolio .......           %         %(1)
   International Value Portfolio .....           %         %(1)
INVESCO Variable Investment Funds, Inc.
   INVESCO VIF - High Yield
     Portfolio .......................           %         %(1)
   INVESCO VIF - Industrial Income
     Portfolio .......................           %         %(1)
Lazard Retirement Series, Inc.
   Lazard Retirement Equity
     Portfolio .......................           %         %(1)
   Lazard Retirement Small Cap
     Portfolio .......................           %         %(1)
Lord Abbett Series Fund, Inc.
   Growth and Income Portfolio ......            %         %(1)
Mitchell Hutchins Series Trust
   Growth & Income Portfolio .......             %         %(1)
- ------------
(1) Since inception (May 1, 1998).
(2) Since inception (July 25, 1994).
(3) Since inception (June 1, 1995).
(4) Since inception (May 1, 1996).
(5) Since inception (May 1, 1997).


OTHER PERFORMANCE DATA

The Company may from time to time also  illustrate  average annual total returns
in a  non-standard  format,  as appears in the following  "Gross  Average Annual
Total Returns" table, in conjunction  with the standard format  described above.
The non-standard format will be identical to the standard format except that the
withdrawal charge percentage will be assumed to be zero.

All  non-standard  performance  data will  only be  advertised  if the  standard
performance data for the same period,  as well as for the required  periods,  is
also illustrated.

Performance data for the Variable Account  investment options may be compared in
advertisements,  sales  literature  and  reports to  contract  owners,  with the
investment  returns on various  mutual funds,  stocks,  bonds,  certificates  of
deposit,  tax free bonds, or common stock and bond indices,  and other groups of
variable  annuity  separate  accounts or other  investment  products  tracked by
Morningstar,  Inc., a widely used  independent  research firm which ranks mutual
funds  and  other  investment  companies  by  overall  performance,   investment
objectives, and assets, or tracked by other services,  companies,  publications,
or persons who rank such  investment  companies on overall  performance or other
criteria.

Reports and promotional literature may also contain other information, including
the effect of  tax-deferred  compounding on an investment  option's  performance
returns,  or returns in general,  which may be illustrated by graphs,  charts or
otherwise, and which may include a comparison, at various points in time, of the
return  from  an  investment  in  a  Contract  (or  returns  in  general)  on  a
tax-deferred basis (assuming one or more tax rates) with the return on a taxable
basis.

Reports and promotional  literature may also contain the ratings the Company has
received  from  independent  rating  agencies.  However,  the  Company  does not
guarantee the investment performance of the Variable Account investment options.

GROSS AVERAGE ANNUAL TOTAL RETURNS FOR THE PERIODS ENDED 12/31/98:

                                                                Since
Variable Account Sub-Accounts                     1 Year      Inception
- - -------------------------------------             ------     ----------
CONSECO SERIES TRUST
Balanced Portfolio............................         %           %(2)
Common Stock Portfolio .......................         %           %(2)
Fixed Income Portfolio........................         %           %(2)
Government Securities Portfolio ..............         %           %(2)
THE ALGER AMERICAN FUND
Alger American Growth Portfolio ..............         %           %(4)
Alger American Leveraged AllCap Portfolio ....         %           %(3)
Alger American MidCap Growth Portfolio .......         %           %(4)
Alger American Small Capitalization
   Portfolio .................................         %           %(3)
AMERICAN CENTURY VARIABLE
   PORTFOLIOS, INC.
VP International .............................         %           %(5)
VP Value .....................................         %           %(5)
VP Income and Growth .........................         %           %(1)
BERGER IPT
Berger IPT - 100 Fund ........................         %           %(4)
Berger IPT - Growth and Income Fund ..........         %           %(4)
Berger IPT - Small Company Growth Fund .......         %           %(4)
Berger/BIAM IPT - International Fund .........         %           %(5)
NEUBERGER & BERMAN ADVISERS
   MANAGEMENT TRUST
Limited Maturity Bond Portfolio ..............         %           %(5)
Partners Portfolio ...........................         %           %(5)
STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II ..........................         %           %(5)
STRONG VARIABLE INSURANCE
   FUNDS, INC.
Growth Fund II ...............................         %           %(5)
THE DREYFUS SOCIALLY RESPONSIBLE
   GROWTH FUND, INC ..........................         %           %(3)
DREYFUS STOCK INDEX FUND .....................         %           %(3)
FEDERATED INSURANCE SERIES
Federated High Income Bond Fund II ...........         %           %(3)
Federated International Equity Fund II .......         %           %(3)
Federated Utility Fund II ....................         %           %(3)
JANUS ASPEN SERIES
Aggressive Growth Portfolio ..................         %           %(3)
Growth Portfolio .............................         %           %(3)
Worldwide Growth Portfolio ...................         %           %(3)
VAN ECK WORLDWIDE INSURANCE TRUST
WORLDWIDE BOND FUND ..........................         %           %(3)
Worldwide Emerging Markets Fund ..............         %           %(4)
Worldwide Hard Assets Fund ...................         %           %(3)
Worldwide Real Estate Fund ...................         %           %(1)
Dreyfus Variable Investment Fund
   Disciplined Stock Portfolio ...............         %           %(1)
   International Value Portfolio .............         %           %(1)
INVESCO Variable Investment Funds, Inc.
   INVESCO VIF - High Yield
     Portfolio ...............................         %           %(1)
   INVESCO VIF - Industrial Income
     Portfolio ...............................         %           %(1)
Lazard Retirement Series, Inc.
   Lazard Retirement Equity
     Portfolio ...............................         %           %(1)
   Lazard Retirement Small Cap
     Portfolio ...............................         %           %(1)
Lord Abbett Series Fund, Inc.
   Growth and Income Portfolio ...............         %           %(1)
Mitchell Hutchins Series Trust
   Growth & Income Portfolio .................         %           %(1)
- ------------
(1) Since inception (May 1, 1998).
(2) Since inception (July 25, 1994).
(3) Since inception (June 1, 1995).
(4) Since inception (May 1, 1996).
(5) Since inception (May 1,1997).


FEDERAL TAX STATUS

NOTE:  THE FOLLOWING  DESCRIPTION IS BASED UPON THE COMPANY'S  UNDERSTANDING  OF
CURRENT  FEDERAL INCOME TAX LAW APPLICABLE TO ANNUITIES IN GENERAL.  THE COMPANY
CANNOT  PREDICT  THE  PROBABILITY  THAT ANY  CHANGES  IN SUCH LAWS WILL BE MADE.
PURCHASERS ARE CAUTIONED TO SEEK COMPETENT TAX ADVICE  REGARDING THE POSSIBILITY
OF SUCH CHANGES. THE COMPANY DOES NOT GUARANTEE THE TAX STATUS OF THE CONTRACTS.
PURCHASERS  BEAR THE  COMPLETE  RISK THAT THE  CONTRACTS  MAY NOT BE  TREATED AS
"ANNUITY  CONTRACTS"  UNDER  FEDERAL  INCOME  TAX LAWS.  IT  SHOULD  BE  FURTHER
UNDERSTOOD  THAT THE  FOLLOWING  DISCUSSION IS NOT  EXHAUSTIVE  AND THAT SPECIAL
RULES NOT DESCRIBED HEREIN MAY BE APPLICABLE IN CERTAIN SITUATIONS. MOREOVER, NO
ATTEMPT HAS BEEN MADE TO CONSIDER ANY APPLICABLE STATE OR OTHER TAX LAWS.

GENERAL

Section 72 of the Internal  Revenue Code of 1986,  as amended  ("Code")  governs
taxation of  annuities  in general.  An Owner is not taxed on  increases  in the
value of a Contract until distribution occurs,  either in the form of a lump sum
payment or as annuity payments under the annuity option selected. For a lump sum
payment received as a total withdrawal (total surrender), the recipient is taxed
on the portion of the payment that exceeds the cost basis of the  Contract.  For
non-qualified  contracts,  this cost basis is generally  the purchase  payments,
while for Qualified Contracts there may be no cost basis. The taxable portion of
the lump sum payment is taxed at ordinary income tax rates.

For annuity payments, a portion of each payment in excess of an exclusion amount
is includible in taxable  income.  The exclusion  amount for payments based on a
fixed annuity option is determined by multiplying  the payment by the ratio that
the cost basis of the Contract (adjusted for any period or refund feature) bears
to the expected  return under the Contract.  The  exclusion  amount for payments
based on a variable  annuity  option is determined by dividing the cost basis of
the Contract (adjusted for any period certain or refund guarantee) by the number
of years over which the annuity is expected to be paid.  Payments received after
the  investment in the Contract has been recovered  (i.e.  when the total of the
excludable amount equals the investment in the Contract) are fully taxable.  The
taxable  portion is taxed at ordinary  income tax rates.  For  certain  types of
Qualified Plans there may be no cost basis in the Contract within the meaning of
Section 72 of the Code. Owners, annuitants and beneficiaries under the Contracts
should  seek  competent  financial  advice  about  the tax  consequences  of any
distributions.

The Company is taxed as a life  insurance  company  under the Code.  For federal
income tax  purposes,  the  Variable  Account is not a separate  entity from the
Company, and its operations form a part of the Company.

DIVERSIFICATION

Section  817(h) of the Code  imposes  certain  diversification  standards on the
underlying  assets of  variable  annuity  contracts.  The Code  provides  that a
variable  annuity  contract  will not be treated as an annuity  contract for any
period  (and any  subsequent  period)  for which  the  investments  are not,  in
accordance with regulations  prescribed by the United States Treasury Department
("Treasury  Department"),   adequately  diversified.   Disqualification  of  the
Contract as an annuity contract would result in the imposition of federal income
tax to the Owner with respect to earnings allocable to the Contract prior to the
receipt  of  payments  under  the  Contract.  The Code  contains  a safe  harbor
provision  which  provides that annuity  contracts such as the Contract meet the
diversification  requirements if, as of the end of each quarter,  the underlying
assets meet the diversification standards for a regulated investment company and
no more than fifty-five  percent (55%) of the total assets consist of cash, cash
items, U.S. Government  securities and securities of other regulated  investment
companies.

Regulations issued by the Treasury  Department (the  "Regulations")  amplify the
diversification  requirements  for variable  contracts set forth in the Code and
provide an alternative to the safe harbor provision  described above.  Under the
Regulations,  an investment portfolio will be deemed adequately  diversified if:
(1) no more  than 55% of the  value of the  total  assets  of the  portfolio  is
represented  by any one  investment;  (2) no more  than 70% of the  value of the
total assets of the portfolio is represented by any two investments; (3) no more
than 80% of the value of the total assets of the portfolio is represented by any
three investments;  and (4) no more than 90% of the value of the total assets of
the portfolio is represented by any four investments.

The  Code  provides  that,  for  purposes  of  determining  whether  or not  the
diversification standards imposed on the underlying assets of variable contracts
by Section  817(h) of the Code have been met,  "each  United  States  government
agency or instrumentality shall be treated as a separate issuer."

The  Company  intends  that  all  variable  Investment  Options  underlying  the
Contracts   will  be  managed  in  such  a  manner  as  to  comply   with  these
diversification requirements.

The Treasury  Department has indicated that the  diversification  Regulations do
not provide guidance  regarding the  circumstances in which Owner control of the
investments  of the  Variable  Account will cause the Owner to be treated as the
owner of the assets of the Variable  Account,  thereby  resulting in the loss of
favorable tax  treatment for the Contract.  At this time it cannot be determined
whether additional guidance will be provided and what standards may be contained
in such guidance.

The  amount of Owner  control  which may be  exercised  under  the  Contract  is
different in some respects from the  situations  addressed in published  rulings
issued by the  Internal  Revenue  Service  in which it was held that the  policy
owner was not the owner of the  assets of the  separate  account.  It is unknown
whether  these  differences,  such as the  Owner's  ability  to  transfer  among
investment choices or the number and type of investment choices available, would
cause the Owner to be  considered  as the  owner of the  assets of the  Variable
Account  resulting  in the  imposition  of federal  income tax to the Owner with
respect to earnings allocable to the Contract prior to receipt of payments under
the Contract.

In the event any forthcoming guidance or ruling is considered to set forth a new
position,  such guidance or ruling will generally be applied only prospectively.
However,  if such  ruling  or  guidance  was not  considered  to set forth a new
position,  it  may be  applied  retroactively  resulting  in  the  Owners  being
retroactively determined to be the owners of the assets of the Variable Account.

Due to the uncertainty in this area, we reserve the right to modify the Contract
in an attempt to maintain favorable tax treatment.

MULTIPLE CONTRACTS

The Code provides that multiple non-qualified annuity contracts which are issued
within  a  calendar  year to the  same  contract  owner  by one  company  or its
affiliates are treated as one annuity  contract for purposes of determining  the
tax consequences of any  distribution.  Such treatment may result in adverse tax
consequences  including more rapid taxation of the distributed amounts from such
combination  of contracts.  For purposes of this rule,  contracts  received in a
Section 1035  exchange  will be  considered  issued in the year of the exchange.
Owners  should  consult  a  tax  adviser  prior  to  purchasing  more  than  one
non-qualified annuity contract in any calendar year.

CONTRACTS OWNED BY OTHER THAN NATURAL PERSONS

Under Section  72(u) of the Code,  the  investment  earnings on premiums for the
Contracts  will be taxed  currently  to the Owner if the Owner is a  non-natural
person, e.g., a corporation or certain other entities.  Such Contracts generally
will not be treated as annuities for federal income tax purposes.  However, this
treatment  is not  applied to a Contract  held by a trust or other  entity as an
agent for a natural person nor to Contracts held by Qualified Plans.  Purchasers
should  consult their own tax counsel or other tax adviser  before  purchasing a
Contract to be owned by a non-natural person.

TAX TREATMENT OF ASSIGNMENTS

An  assignment  or pledge of a Contract may be a taxable  event.  Owners  should
therefore  consult  competent tax advisers  should they wish to assign or pledge
their Contracts.

If the Contract is issued pursuant to a retirement plan which receives favorable
treatment under the provision of Sections 401,  403(b),  408 or 457 of the Code,
it may not be assigned, pledged or otherwise transferred except as allowed under
applicable law.

INCOME TAX WITHHOLDING

All distributions or the portion thereof which is includible in the gross income
of the Owner are subject to federal income tax withholding.  Generally,  amounts
are withheld from periodic payments at the same rate as wages and at the rate of
10% from non-periodic payments. However, the Owner, in many cases, may elect not
to have taxes withheld or to have withholding done at a different rate.

Certain  distributions  from  retirement  plans  qualified  under Section 401 or
Section  403(b)  of the Code,  which are not  directly  rolled  over to  another
eligible  retirement  plan  or  individual   retirement  account  or  individual
retirement  annuity,  are subject to a  mandatory  20%  withholding  for federal
income tax. The 20%  withholding  requirement  generally does not apply to: a) a
series of  substantially  equal  payments made at least annually for the life or
life expectancy of the participant or joint and last survivor  expectancy of the
participant and a designated  beneficiary or for a specified  period of 10 years
or more; or b) distributions which are required minimum distributions; or c) the
portion of the  distributions  not  includible in gross income (i.e.  returns of
after-tax contributions) or d) hardship withdrawals. Participants should consult
their own tax counsel or other tax adviser regarding withholding requirements.

TAX TREATMENT OF WITHDRAWALS - NON-QUALIFIED CONTRACTS

Section  72  of  the  Code  governs  treatment  of  distributions  from  annuity
contracts. It provides that if the Contract Value exceeds the aggregate Purchase
Payments  made,  any amount  withdrawn  will be treated as coming first from the
earnings and then,  only after the income  portion is exhausted,  as coming from
the principal.  Withdrawn  earnings are  includible in gross income.  It further
provides that a ten percent  (10%)  penalty will apply to the income  portion of
any  premature  distribution.  However,  the  penalty is not  imposed on amounts
received:  (a)  after you reach age 59 1/2;  (b) after  your  death;  (c) if you
become  totally  disabled (for this purpose  disability is as defined in Section
72(m)(7) of the Code); (d) in a series of substantially  equal periodic payments
made not less frequently than annually for your life (or life expectancy) or for
the joint  lives  (or  joint  life  expectancies)  of you and your  beneficiary;
(e)under an immediate  annuity;  or (f) which are allocable to Purchase Payments
made  prior to August 14,  1982.  With  respect  to (d) above,  if the series of
substantially  equal  periodic  payments  is  modified  before the later of your
attaining  age 59 1/2 or 5 years  from the date of the first  periodic  payment,
then the tax for the year of the modification is increased by an amount equal to
the tax  which  would  have  been  imposed  (the  10%  penalty  tax) but for the
exception, plus interest for the tax years in which the exception was used.

The Contract provides that upon the death of the Annuitant prior to the Maturity
Date,  the death  proceeds will be paid to the  beneficiary.  Such payments made
upon the  death of the  Annuitant  who is not the Owner of the  Contract  do not
qualify for the death of Owner exception described above, and will be subject to
the ten (10%) percent  distribution  penalty  unless the  beneficiary  is 59 1/2
years old or one of the other exceptions to the penalty applies.

The above information does not apply to Qualified Contracts.  However,  separate
tax withdrawal penalties and restrictions may apply to such Qualified Contracts.
(See "Tax Treatment of Withdrawals - Qualified Contracts" below.)

QUALIFIED PLANS

The  Contracts  are  designed  to be  suitable  for use under  various  types of
Qualified Plans. Taxation of participants in each Qualified Plan varies with the
type of plan and terms and conditions of each specific plan. Owners,  annuitants
and  beneficiaries  are cautioned  that benefits  under a Qualified  Plan may be
subject  to the terms and  conditions  of the plan  regardless  of the terms and
conditions of the Contracts  issued pursuant to the plan. Some retirement  plans
are subject to distribution  and other  requirements  that are not  incorporated
into  the  Company's  administrative   procedures.   Owners,   participants  and
beneficiaries are responsible for determining that contributions,  distributions
and other transactions with respect to the Contracts comply with applicable law.
Following are general  descriptions  of the types of Qualified  Plans with which
the Contracts may be used.  Such  descriptions  are not  exhaustive  and are for
general informational purposes only. The tax rules regarding Qualified Plans are
very complex and will have differing  applications depending on individual facts
and  circumstances.  Each purchaser  should obtain competent tax advice prior to
purchasing a Contract issued under a Qualified Plan.

Contracts  issued  pursuant  to  Qualified  Plans  include  special   provisions
restricting  Contract  provisions  that may  otherwise be available as described
herein.  Generally,  Contracts  issued  pursuant  to  Qualified  Plans  are  not
transferable except upon surrender or annuitization.  Various penalty and excise
taxes  may  apply  to  contributions  or  distributions  made  in  violation  of
applicable   limitations.   Furthermore,   certain   withdrawal   penalties  and
restrictions  may  apply to  surrenders  from  Qualified  Contracts.  (See  "Tax
Treatment of Withdrawals - Qualified Contracts" below.)

On July 6, 1983,  the Supreme  Court decided in ARIZONA  GOVERNING  COMMITTEE V.
NORRIS that optional  annuity  benefits  provided  under an employer's  deferred
compensation  plan could not,  under Title VII of the Civil  Rights Act of 1964,
vary between men and women. The Contracts sold by the Company in connection with
Qualified  Plans will utilize annuity tables which do not  differentiate  on the
basis of sex.  Such annuity  tables will also be available for use in connection
with certain non-qualified deferred compensation plans.

a. TAX-SHELTERED ANNUITIES

Section 403(b) of the Code permits the purchase of "tax-sheltered  annuities" by
public schools and certain charitable,  educational and scientific organizations
described in Section 501(c)(3) of the Code. These qualifying  employers may make
contributions  to the  Contracts  for  the  benefit  of  their  employees.  Such
contributions  are not includible in the gross income of the employees until the
employees receive distributions from the Contracts.  The amount of contributions
to the tax-sheltered annuity is limited to certain maximums imposed by the Code.
Furthermore, the Code sets forth additional restrictions governing such items as
transferability,  distributions,  nondiscrimination  and withdrawals.  (See "Tax
Treatment of Withdrawals  Qualified  Contracts" and  "Tax-Sheltered  Annuities -
Withdrawal  Limitations" below.) Any employee should obtain competent tax advice
as to the tax treatment and suitability of such an investment.

b. INDIVIDUAL RETIREMENT ANNUITIES

The Contracts  offered by the  prospectus are designed to be suitable for use as
an Individual Retirement Annuity (IRA). Generally, individuals who purchase IRAs
are not taxed on increases to the value of the contributions  until distribution
occurs.  Following is a general  description of IRAs with which the Contract may
be used. The  description  is not  exhaustive  and is for general  informational
purposes only.

Section  408(b) of the Code permits  eligible  individuals  to  contribute to an
individual  retirement  program known as an IRA. Under  applicable  limitations,
certain  amounts may be contributed to an IRA which will be deductible  from the
individual's   taxable  income.   These  IRAs  are  subject  to  limitations  on
eligibility,   contributions,   transferability  and  distributions.  (See  "Tax
Treatment  of   Withdrawals  -  Qualified   Contracts"   below.)  Under  certain
conditions,  distributions  from  other  IRAs and other  Qualified  Plans may be
rolled  over or  transferred  on a  tax-deferred  basis  into an IRA.  Sales  of
Contracts for use with IRAs are subject to special  requirements  imposed by the
Code, including the requirement that certain  informational  disclosure be given
to persons desiring to establish an IRA. Purchasers of Contracts to be qualified
as Individual  Retirement Annuities should obtain competent tax advice as to the
tax treatment and suitability of such an investment.

   SIMPLE IRAs

Section 408(p) of the Code permits certain employers  (generally those with less
than 100  employees)  to  establish a  retirement  program for  employees  using
Savings  Incentive Match Plan Retirement  Annuities  ("SIMPLE IRA").  SIMPLE IRA
programs  can only be  established  with the  approval  of and  adoption  by the
employer of the Contract Owner of the SIMPLE IRA.  Contributions  to SIMPLE IRAs
will be made  pursuant to a salary  reduction  agreement in which an Owner would
authorize  his/her  employer  to deduct a certain  amount  from  his/her pay and
contribute  it directly to the SIMPLE IRA. The Owner's  employer  will also make
contributions  to the SIMPLE IRA in amounts based upon certain  elections of the
employer.  The only  contributions  that can be made to a SIMPLE  IRA are salary
reduction  contributions  and employer  contributions  as described  above,  and
rollover  contributions  from other SIMPLE IRAs.  Purchasers  of Contracts to be
qualified  as SIMPLE  IRAs  should  obtain  competent  tax  advice as to the tax
treatment and suitability of such an investment.

   ROTH IRAs

Section  408A of the Code  provides  that  beginning  in 1998,  individuals  may
purchase  a new  type of  non-deductible  IRA,  known  as a Roth  IRA.  Purchase
payments  for a Roth IRA are limited to a maximum of $2,000 per year and are not
deductible from taxable income.  Lower maximum  limitations apply to individuals
with adjusted gross incomes  between  $95,000 and $110,000 in the case of single
taxpayers, between $150,000 and $160,000 in the case of married taxpayers filing
joint  returns,  and  between $0 and  $10,000  in the case of married  taxpayers
filing separately. An overall $2,000 annual limitation continues apply to all of
a taxpayer's IRA contributions, including Roth IRA and non-Roth IRAs.

Qualified  distributions  from Roth IRAs are free from  federal  income  tax.  A
qualified  distribution  requires that an individual  has held a Roth IRA for at
least five taxable years and, in addition,  that the  distribution  is made: (i)
after the  individual  reaches  age 591/2,  (ii) on the  individual's  death or
disability,  or (iii) as a  qualified  first-time  home  purchase  (subject to a
$10,000 lifetime maximum) for the individual,  a spouse, child,  grandchild,  or
ancestor.  Any distribution which is not a qualified  distribution is taxable to
the extent of earnings in the  distribution.  Distributions  are treated as made
from  contributions  first and  therefore  no  distributions  are taxable  until
distributions  exceed the amount of  contributions  and  conversions to the Roth
IRA. The 10% penalty tax and the regular IRA  exceptions  to the 10% penalty tax
apply to taxable distributions from a Roth IRA.

Amounts may be rolled over from one Roth IRA to another  Roth IRA.  Furthermore,
an  individual  may make a rollover  contribution  from a non-Roth IRA to a Roth
IRA,  ("conversion  deposits")  unless the  individual has adjusted gross income
over $100,000 or the individual is a married  taxpayer filing a separate return.
The  individual  must pay tax on any  portion of the IRA being  rolled over that
represents  income or a previously  deductible IRA  contribution.  However,  for
rollovers in 1998, the individual may pay that tax ratably over the four taxable
year period  beginning with tax year 1998. In addition,  distribution of amounts
attributable to conversion deposits held for less than 5 taxable years will also
be subject to the penalty tax.

Purchasers  of Contracts  intended to be  qualified as a Roth IRA should  obtain
competent  tax  advice  as to the  tax  treatment  and  suitability  of  such an
investment.

c. PENSION AND PROFIT-SHARING PLANS

Sections  401(a) and 401(k) of the Code permit  employers to  establish  various
types of retirement  plans for employees.  These retirement plans may permit the
purchase of the Contracts to provide  benefits under the Plan.  Contributions to
the Plan for the benefit of employees will not be includible in the gross income
of the  employees  until  distributed  from the Plan.  The tax  consequences  to
participants  may vary depending upon the particular plan design.  However,  the
Code places  limitations  and  restrictions on all Plans including on such items
as: amount of allowable contributions; form, manner and timing of distributions;
transferability  of  benefits;   vesting  and  nonforfeitability  of  interests;
nondiscrimination  in eligibility  and  participation;  and the tax treatment of
distributions, withdrawals and surrenders. Special considerations apply to plans
covering self-employed  individuals,  including limitations on contributions and
benefits  for  key  employees  or 5  percent  owners.  (See  "Tax  Treatment  of
Withdrawals - Qualified  Contracts" below.) Purchasers of Contracts for use with
Pension or Profit Sharing Plans should obtain competent tax advice as to the tax
treatment and suitability of such an investment.

d. GOVERNMENT AND TAX-EXEMPT ORGANIZATION'S DEFERRED COMPENSATION PLAN

Under Code provisions, employees and independent contractors performing services
for  state  and  local  governments  and  other  tax-exempt   organizations  may
participate in Deferred Compensation Plans. While participants in such Plans may
be permitted to specify the form of investment in which their Plan accounts will
participate,  all such investments are owned by the sponsoring  employer and are
subject to the claims of its creditors  until December 31, 1998, or such earlier
date as may be established by Plan amendment.  However, amounts deferred under a
Plan created on or after August 20, 1996 and amounts deferred under any 457 Plan
after  December  31,  1998 must be held in trust,  custodial  account or annuity
contract for the exclusive benefit of Plan participants and their beneficiaries.
The amounts deferred under a Plan which meets the requirements of Section 457 of
the Code are not taxable as income to the  participant  until paid or  otherwise
made available to the participant or beneficiary. As a general rule, the maximum
amount  which can be  deferred  in any one year is the lesser of $7,500  ($8,000
beginning  in  1998,  as  indexed  for  inflation)  or 33  1/3  percent  of  the
participant's includable compensation.  However, in limited circumstances, up to
$15,000 may be deferred in each of the last three years before normal retirement
age.  Furthermore,  the Code provides  additional  requirements and restrictions
regarding eligibility and distributions.

TAX TREATMENT OF WITHDRAWALS - QUALIFIED CONTRACTS

In the case of a withdrawal under a Qualified Contract, a ratable portion of the
amount  received is taxable,  generally  based on the ratio of the  individual's
cost basis to the individual's  total accrued benefit under the retirement plan.
Special tax rules may be available  for certain  distributions  from a Qualified
Contract.  Section  72(t) of the Code  imposes a 10%  penalty tax on the taxable
portion of any distribution from qualified retirement plans, including Contracts
issued and qualified under Code Sections 401 (Pension and Profit-Sharing Plans),
403(b)  (Tax-Sheltered  Annuities)  and  408  and  408A  (Individual  Retirement
Annuities).  This  penalty is increased to 25% instead of 10% for SIMPLE IRAs if
distribution   occurs   within  the  first  two  years  after  the  Owner  first
participated  in the SIMPLE IRA. To the extent  amounts  are not  includible  in
gross income because they have been rolled over to an IRA or to another eligible
Qualified  Plan, no tax penalty will be imposed.  The tax penalty will not apply
to the following distributions: (a) made on or after the date on which the Owner
or Annuitant  (as  applicable)  reaches age 59 1/2; (b)  following  the death or
disability  of  the  Owner  or  Annuitant  (as  applicable)  (for  this  purpose
disability is as defined in Section 72(m) (7) of the Code); (c) after separation
from  service,  distributions  that are  part of  substantially  equal  periodic
payments  made  not  less  frequently  than  annually  for  the  life  (or  life
expectancy)  of the Owner or Annuitant  (as  applicable)  or the joint lives (or
joint life  expectancies)  of such Owner or Annuitant (as applicable) and his or
her designated Beneficiary; (d) to an Owner or Annuitant (as applicable) who has
separated  from  service  after he has attained age 55; (e) made to the Owner or
Annuitant (as  applicable)  to the extent such  distributions  do not exceed the
amount allowable as a deduction under Code Section 213 to the Owner or Annuitant
(as  applicable)  for amounts paid during the taxable year for medical care; (f)
made to an alternate payee pursuant to a qualified domestic relations  order;(g)
from an Individual  Retirement Annuity for the purchase of medical insurance (as
described in Section  213(d)(1)(D)  of the Code) for the Owner or Annuitant  (as
applicable)  and his or her spouse and  dependents if the Owner or Annuitant (as
applicable) has received  unemployment  compensation for at least 12 weeks (this
exception will no longer apply after the Owner or Annuitant (as  applicable) has
been  re-employed  for at least 60  days);  (h)  from an  Individual  Retirement
Annuity  made to the Owner or  Annuitant  (as  applicable)  to the  extent  such
distributions do not exceed the qualified higher education  expenses (as defined
in Section  72(t)(7) of the Code) of the Owner or Annuitant (as  applicable) for
the  taxable  year;  and (i)  distributions  up to  $10,000  from an  Individual
Retirement  Annuity made to the Owner or  Annuitant  (as  applicable)  which are
qualified first-time home buyer distributions (as defined in Section 72(t)(8) of
the Code).  The exceptions  stated in (d) and (f) above do not apply in the case
of an Individual  Retirement Annuity.  The exception stated in (c) above applies
to an Individual  Retirement  Annuity  without the  requirement  that there be a
separation  from  service.   With  respect  to  (c)  above,  if  the  series  of
substantially  equal  periodic  payments  is  modified  before the later of your
attaining  age 59 1/2 or 5 years  from the date of the first  periodic  payment,
then the tax for the year of the modification is increased by an amount equal to
the tax  which  would  have  been  imposed  (the  10%  penalty  tax) but for the
exception, plus interest for the tax years in which the exception was used.

TAX-SHELTERED ANNUITIES - WITHDRAWAL LIMITATIONS

The Code limits the withdrawal of amounts  attributable  to  contributions  made
pursuant to a salary  reduction  agreement (as defined in Section  403(b)(11) of
the Code) to  circumstances  only when the Owner:  (1) attains  age 59 1/2;  (2)
separates from service;  (3) dies; (4) becomes  disabled  (within the meaning of
Section 72(m)(7) of the Code); (5) in the case of hardship; or (6) made pursuant
to a qualified domestic relations order.  However,  withdrawals for hardship are
restricted  to the  portion  of the  Owner's  Contract  Value  which  represents
contributions made by the Owner and does not include any investment results. The
limitations on withdrawals became effective on January 1, 1989 and apply only to
salary  reduction   contributions  made  after  December  31,  1988,  to  income
attributable to such contributions and to income attributable to amounts held as
of December 31, 1988. The limitations on withdrawals do not affect rollovers and
transfers between certain  Qualified Plans.  Owners should consult their own tax
counsel or other tax adviser regarding any distributions.

MANDATORY DISTRIBUTIONS - QUALIFIED PLANS

Generally,  distributions  from a qualified  plan must begin no later than April
1st of the  calendar  year  following  the  later of (a) the  year in which  the
employee  attains  age 70 1/2 or (b) the  calendar  year in which  the  employee
retires.  The date set forth in (b) does not apply to an  Individual  Retirement
Annuity.  Required  distributions  must be over a period not  exceeding the life
expectancy  of the  individual  or the joint lives or life  expectancies  of the
individual  and  his or her  designated  beneficiary.  If the  required  minimum
distributions  are not made,  a 50%  penalty tax is imposed as to the amount not
distributed.

ANNUITY PROVISIONS

DETERMINATION OF AMOUNT OF THE FIRST MONTHLY  VARIABLE  ANNUITY  PAYMENT.  On or
after the Maturity Date when annuity payments  commence,  we determine the value
of the Individual Account as the total of the product(s) of:

(a) the value of an Accumulation  Unit for each Investment  Option at the end of
the Valuation Period  immediately before the Valuation Period in which the first
annuity payment is due and

(b) the number of  Accumulation  Units credited to the  Individual  Account with
respect to each Investment Option as of the date the annuity is to commence.  We
will deduct any applicable premium taxes from the Individual Account value.

We then calculate the amount of the first monthly  variable  annuity  payment by
multiplying  the  Individual  Account  Value  less  any  outstanding  loans  and
applicable charges,  which is to be applied to provide variable payments, by the
amount of first monthly payment in accordance  with annuity tables  contained in
the Contract.  The amount of the first monthly  payment varies  according to the
form of annuity you select,  the age of the annuitant (for certain  options) and
the assumed net investment rate you select. The standard assumed investment rate
(AIR) is 3%. However,  you may select a 5% AIR or such other rate as the Company
may offer prior to the Maturity Date.

The AIR  built  into the  annuity  tables  affect  both the  amount of the first
monthly variable annuity payment and the amount by which subsequent payments may
increase or decrease. If you select a 5% rate, rather than the standard 3% rate,
it would produce a higher first payment,  but subsequent payments would increase
more slowly in periods when  Annuity  Unit values are rising and  decrease  more
rapidly in periods when Annuity Unit values are  declining.  With either assumed
rate, if the actual net investment rate during any two or more successive months
was equal to the assumed rate,  the annuity  payments would be level during that
period.

If a greater first monthly payment would result,  Conseco will compute the first
monthly  payment on the same mortality  basis as used in  determining  the first
payment under  immediate  annuity  contracts being issued for a similar class of
annuitants at the date the first monthly payment is due under the Contract.

VALUE OF AN ANNUITY  UNIT.  On the Maturity  Date, a number of Annuity  Units is
established for the Contract Owner for each Investment  Option on which variable
annuity payments are to be based. For each Sub-account of the Variable  Account,
the number of Annuity Units established is calculated by dividing (i) the amount
of the first monthly  variable annuity payment on that basis by (ii) the Annuity
Unit value for that  basis for the  current  Valuation  Period.  That  number of
Annuity Units remains  constant and is the basis for  calculating  the amount of
the second and subsequent annuity payments.

The  Annuity  Unit  value is  determined  for each  Valuation  Period,  for each
Investment  Option,  and is equal to the  Annuity  Unit value for the  preceding
Valuation Period  multiplied by the product of (i) the net investment factor for
the appropriate  sub-account for the immediately  preceding Valuation Period and
(ii) a factor to  neutralize  the  assumed  net  investment  rate built into the
annuity  tables,  for it is replaced by the actual net  investment  rate in step
(i). The daily factor for a 3 percent  assumed net investment rate is .99991902;
for a 5 percent rate, the daily factor is .99986634.

AMOUNTS  OF  SUBSEQUENT  MONTHLY  VARIABLE  ANNUITY  PAYMENTS.  The  amounts  of
subsequent  monthly  variable annuity payments are determined by multiplying (i)
the number of Annuity Units  established  for the  annuitant for the  applicable
sub-account by (ii) the Annuity Unit value for the sub-account. If Annuity units
are  established  for  more  than  one  sub-account,  the  calculation  is  made
separately  and the results  combined to determine  the total  monthly  variable
annuity payment.

    1.  EXAMPLE  OF  CALCULATION  OF  MONTHLY  VARIABLE  ANNUITY  PAYMENTS.  The
determination  of the amount of the variable annuity payments can be illustrated
by the  following  hypothetical  example.  The example  assumes that the monthly
payments are based on the investment  experience of only one Investment  Option.
If payments were based on the investment  experience of more than one Investment
Option,  the same  procedure  would be followed to determine  the portion of the
monthly payment attributed to each Investment Option.

    2. FIRST MONTHLY PAYMENT.  Assume that at the Maturity Date there are 40,000
Accumulation  Units credited under a particular  Individual Account and that the
value of an  Accumulation  Unit for the  second  Valuation  Period  prior to the
Maturity Date was  $1.40000000;  this produces a total value for the  Individual
sub-account of $56,000.  Assume also that no premium tax is payable and that the
annuity tables in the Contract provide,  for the option elected, a first monthly
variable annuity payment of $5.22 per $1,000 of value applied; the first monthly
payment to the annuitant would thus be 56 multiplied by $5.22, or $292.32.

Assume that the Annuity Unit value for the  Valuation  Period in which the first
monthly payment was due was $1.30000000.  This is divided into the amount of the
first  monthly  payment  to  establish  the  number  of  Annuity  Units  for the
participant:  $292.32  $1.30000000  produces 224.862 Annuity Units. The value of
this number of Annuity Units will be paid in each subsequent month.

    3.  SECOND  MONTHLY  PAYMENT.  The  current  Annuity  Unit  value  is  first
calculated.  Assume  a net  investment  factor  of  1.01000000  for  the  second
Valuation Period  preceding the due date of the second monthly payment.  This is
multiplied  by  .99753980 to  neutralize  the assumed net  investment  rate of 3
percent per annum built into the number of Annuity Units determined above (if an
assumed net investment  rate of 5 percent had been elected,  the  neutralization
factor  would be  .99594241),  producing  a result of  1.00751520.  This is then
multiplied by the Annuity Unit value for the Valuation  Period preceding the due
date of the second  monthly  payment  (assume this value to be  $1.30000000)  to
produce the current Annuity Unit value, $1.30976976.

The second monthly payment is then calculated by multiplying the constant number
of Annuity Units by the current  Annuity Unit value:  224.862 times  $1.30976976
produces a payment of $294.52.

FINANCIAL STATEMENTS

Audited  financial  statements of Conseco Variable Annuity Account E and Conseco
Variable Insurance Company as of December 31, 1998 are included herein.
  
                (To be filed by amendment)



                                     PART C

                                OTHER INFORMATION

ITEM 24. FINANCIAL STATEMENTS AND EXHIBITS

 
     (a)  The financial  statements of the Separate Account and Conseco Variable
          Insurance Company (the "Company") will be filed by amendment.
 

     (b)  Exhibits

          (1)  -Resolution of the Board of Directors of Great  American  Reserve
               authorizing the  establishment of Variable Account dated November
               12, 1993.***

          (2)  -Not Applicable.

          (3)  -Form of  Principal  Underwriting  Agreement  by and among  Great
               American Reserve, Variable Account and GARCO Equity Sales.***

          (4)(a) -- Form of Individual Fixed/Variable Annuity Contract.***

          (4)(b) -- Form of Group Fixed/Variable Annuity Contract.***

          (5)  -Application for Contracts.***

          (6)  (i)-Articles of Incorporation of Great American Reserve.**

          (6)  (ii) -Bylaws of Great American Reserve.**

          (7)  -Not Applicable.

          (8)  (i)-Form of Fund  Participation  Agreement by and among the Alger
               American Fund, Great American Reserve  Insurance Company and Fred
               Alger and Company, Incorporated.*

          (8)  (ii)-Form  of Fund  Participation  Agreement  by and among  Great
               American Reserve Insurance Company, Berger Institutional Products
               Trust and BBOI Worldwide LLC.*

          (8)  (iii)-Form of Fund  Participation  by and between Great  American
               Reserve  Insurance  Company,   Insurance  Management  Series  and
               Federated Securities Corp.*

          (8)  (iv)-Form of Fund  Participation  between Great American  Reserve
               Insurance Company,  Van Eck Worldwide Insurance Trust and Van Eck
               Associates Corporation.*

          (8)  (v)-Form of Fund  Participation  Agreement  by and  between  Lord
               Abbett Series Fund, Inc.,  Lord,  Abbett & Co. and Great American
               Reserve Insurance Company.*

          (8)  (vi)-Form  of  Fund  Participation   Agreement  between  American
               Century  Investment  Services,  Inc. and Great  American  Reserve
               Insurance Company.*

          (8)  (vii)-Form  of  Fund  Participation   Agreement  between  INVESCO
               Variable  Investment Funds,  Inc.,  INVESCO Funds Group, Inc. and
               the Company.**

          (9)  -- Opinion and Consent of Counsel (to be filed by amendment).

          (10) -- Consent of Independent Accountants (to be filed by amendment).

          (11) -- Not Applicable.

          (12) -- None.

          (13) -- Schedule for  computation  of  performance  quotations  (to be
               filed by amendment).

          (27) -- Not Applicable

     *Incorporated  by reference to  Pre-Effective  Amendment No. 1 to Form N-4,
Great American Reserve Variable Annuity Account F, File Nos. 333-40309/811-08483
filed electronically on February 3, 1998.

     **Incorporated  by reference to Form N-4, Great American  Reserve  Variable
Annuity  Account  G,  File Nos.  333-00373/811-07501,  filed  electronically  on
January 23, 1996.

     ***Incorporated by reference to Post-Effective  Amendment No. 6 to Form N-4
(File Nos. 33-74092 and 811-08288) filed electronically on May 15, 1998.

ITEM 25.  DIRECTORS AND OFFICERS OF CONSECO VARIABLE

The  following  table sets forth  certain  information  regarding  the executive
officers of the Company who are engaged  directly or  indirectly  in  activities
relating to the Variable  Account or the  Contracts.  Their  principal  business
address is 11825 N. Pennsylvania Street, Carmel, IN 46032.

Name and Principal              Position and Offices
  Business Address*                with Depositor
- -------------------  ---------------------------------------

Ngaire E. Cuneo         Director

Stephen C. Hilbert      Director and Chairman of the Board
 
Rollin M. Dick          Director, Executive Vice President and
                        Chief Financial Officer

Thomas J. Kilian        Director and President
 

John J. Sabl            Director, Executive Vice President, General
                        Counsel and Secretary

James S. Adams          Senior Vice President and Treasurer


ITEM 26.  PERSONS CONTROLLED BY OR UNDER COMMON CONTROL WITH REGISTRANT

     The following information concerns those companies that may be deemed to be
controlled  by or under common  control with  Registrant  (all 100% owned unless
indicated otherwise):

     CONSECO, INC. (Indiana) - (publicly traded)
       Green Tree Financial Corporation
       Washington National Corporation
          Washington National Insurance Company
             United Presidential Life Insurance Company
       CIHC, Incorporated (Delaware)
              Bankers National Life Insurance Company (Texas)
                      National Fidelity Life Insurance Company (Missouri)
              Bankers Life Insurance Company of Illinois (Illinois)
                      Bankers Life & Casualty Company (Illinois)
                               Certified Life Insurance Company (California)
              Jefferson National Life Insurance Company of Texas (Texas)
                 Conseco Variable Insurance Company (Texas)
                        Conseco Annuity Assurance Company (Ilinois)
                                Vulcan Life Insurance Company (Indiana) - (98%)
                 Conseco Senior Health Insurance Company (Pennsylvania)
                        United General Life Insurance Company (Texas)
                        Conseco Life Insurance Company of New York (New York)
              Wabash Life Insurance Company (Kentucky)
                    Conseco Life Insurance Company (Indiana)
          Pioneer Financial Services, Inc.
              Pioneer Life Insurance Company
                    Health and Life Insurance Company
                    Manhattan National Life Insurance Company
                       Conseco Medical Insurance Company
            Conseco Direct Life Insurance Company
            Providential Life Insurance Company
          Capitol American Financial Corporation (Ohio)
          Conseco Health Insurance Company (Arizona)
                      Frontier National Life Insurance Company (Ohio)
         Conseco Capital Management, Inc. (Delaware)
         Conseco Equity Sales, Inc. (Texas)
         Conseco Financial Services, Inc. (Delaware)
         Conseco Marketing, LLC (Indiana)
         Conseco Services, LLC (Indiana)
         Lincoln American Life Insurance Company (Tennessee)
         Marketing Distribution Systems, Consulting Group, Inc. (Delaware)
              MDS of New Jersey, Inc. (New Jersey)
              Bankmark School of Business, Inc. (Delaware)
         Conseco Series Trust (Massachusetts)*
         Conseco Fund Group (Massachusetts) (publicly held)**

*    The shares of Conseco Series Trust  currently are sold to Bankers  National
     Variable  Account B, Great American Reserve Variable Annuity Account C, and
     Great American  Reserve  Variable  Annuity Account E, each being segregated
     asset accounts  established  pursuant to Texas law by Bankers National Life
     Insurance Company and Conseco Variable Insurance Company, respectively.

**   The  shares  of the  Conseco  Fund  Group are sold to the  public;  Conseco
     affiliates currently hold in excess of 95% of its shares.
 
ITEM 27.  NUMBER OF CONTRACT OWNERS
 
     As of January 31, 1999,  there were 10,358  Qualified  Contract  Owners and
1,928 Non-Qualified Contract Owners.
 
ITEM 28.  INDEMNIFICATION

     The Board of Directors of the Company is indemnified by the Company against
claims  and  liabilities  to which such  person may become  subject by reason of
having  been a member of such Board or by reason of any  action  alleged to have
been taken or omitted by him as such member, and the member shall be indemnified
for all legal and other expenses  reasonably  incurred by him in connection with
any such  claim  or  liability;  however,  no  indemnification  shall be made in
connection with any claim or liability unless such person (i) conducted  himself
in good faith,  (ii) in the case of conduct in his official capacity as a member
of the Board of Directors,  reasonably believed that his conduct was in the best
interests of Variable Account,  and, in all other cases reasonably believed that
his conduct was at least not opposed to the best interests of Variable  Account,
and (iii) in the case of any criminal  proceeding,  had no  reasonable  cause to
believe that his conduct was unlawful.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be  permitted  to  members  of the  Company's  Board  of  Directors,
officers and  controlling  persons of the Registrant  pursuant to the provisions
described under "Indemnification" or otherwise,  the Registrant has been advised
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than payment by the Registrant of expenses  incurred or
paid by a member of the Board of Directors, officer or controlling person of the
Registrant  in the  successful  defense of any action,  suit or  proceeding)  is
asserted by such member of the Board of Directors, officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

     The  Variable  Account  has  no  officers  or  employees.  Employees  of an
affiliated company who perform administrative  services for the Variable Account
are covered by an officers and directors liability policy.

ITEM 29.  PRINCIPAL UNDERWRITER

(a)  Conseco  Equity  Sales,  Inc.  ("Conseco  Equity  Sales") is the  principal
     underwriter for the following investment companies (other than Registrant):

Great American Reserve Variable Annuity Account C
Great American Reserve Variable Annuity Account F
Great American Reserve Variable Annuity Account G
Conseco Fund Group
Rydex Advisor Variable Annuity Account
 
(b)  The following table sets forth certain  information  regarding the officers
     and  directors  of  Conseco  Equity  Sales.   Their  address  is  11815  N.
     Pennsylvania Street, Carmel, IN 46032.

NAME AND PRINCIPAL                       POSITIONS AND OFFICES
 BUSINESS ADDRESS                        WITH CONSECO EQUITY SALES, INC.
- - --------------------                    --------------------------------

L. Gregory Gloeckner                    President and Director

                                        Senior Vice President, Treasurer
James S. Adams                          and Director

                                        Vice President, Senior Counsel,
William P. Kovacs                       Secretary, and Director

William T. Devanney, Jr.                Senior Vice President, Corporate Taxes

Christene H. Darnell                    Vice President, Management Reporting

Donald B. Johnston                      Vice President, National Sales Director

Christine E. Monical                    Second Vice President and Assistant
                                        General Counsel

<TABLE>
<CAPTION>
                          NET UNDERWRITING
NAME OF                   DISCOUNTS AND          COMPENSATION ON           BROKERAGE
PRINCIPAL UNDERWRITER     COMMISSIONS            REDEMPTION                COMMISSIONS       COMPENSATION*
- - ---------------------     -----------            -------------             -----------       -------------
<S>                           <C>                        <C>                       <C>              <C>
 
Conseco Equity                 None                       None                      None             None
Sales, Inc.
</TABLE>

*Fees paid by the Company for serving as underwriter
 
ITEM 30.  LOCATION OF ACCOUNTS AND RECORDS

     The accounts,  books, or other  documents  required to be maintained by the
Registrant  pursuant to Section 31(a) of the Investment  Company Act of 1940 and
the rules  promulgated  thereunder  are in the  possession  of Conseco  Variable
Insurance Company, 11825 N. Pennsylvania Street, Carmel, Indiana 46032.
 
ITEM 31.  MANAGEMENT SERVICES

     Not Applicable.

ITEM 32.  UNDERTAKINGS

     1. The Registrant hereby  undertakes to file a post-effective  amendment to
this  registration  statement as  frequently  as is necessary to ensure that the
audited financial  statements in the registration  statement are never more than
16 months old for so long as payments under the variable  annuity  contracts may
be accepted.

     2. The  Registrant  hereby  undertakes to include either (1) as part of any
application to purchase a contract  offered by the  prospectus,  a space that an
applicant can check to request a Statement of Additional  Information,  or (2) a
postcard  or  similar  written  communication  affixed  to or  included  in  the
prospectus  that the  applicant can remove to send for a Statement of Additional
Information.

     3. The Registrant  hereby undertakes to deliver any Statement of Additional
Information  and any financial  statements  required to be made available  under
Form N-4 promptly upon written or oral request.

     4. The Securities and Exchange  Commission  (the "SEC") issued the American
Counsel of Life Insurance an industry wide  no-action  letter dated November 28,
1988,  stating  that the SEC  would  not  recommend  any  enforcement  action if
registered  separate accounts funding  tax-sheltered  annuity contracts restrict
distributions  to plan  participants  in  accordance  with the  requirements  of
Section 403(b)(11), provided certain conditions and requirements were met. Among
these conditions and  requirements,  any registered  separate account relying on
the no-action position of the SEC must:

          (1)  Include   appropriate   disclosure   regarding   the   redemption
     restrictions imposed by Section 403(b)(11) in each registration  statement,
     including  the  prospectus,  used  in  connection  with  the  offer  of the
     contract;

          (2)  Include   appropriate   disclosure   regarding   the   redemption
     restrictions imposed by Section 403 (b)(11) in any sales literature used in
     connection with the offer in the contract;

          (3)  Instruct  sales   representatives  who  solicit  participants  to
     purchase the contract  specifically  to bring the  redemption  restrictions
     imposed  by  Section   403(b)(11)   to  the   attention  of  the  potential
     participants; and

          (4) Obtain from each plan  participant  who purchases a Section 403(b)
     annuity  contract,  prior  to or at the  time of such  purchase,  a  signed
     statement   acknowledging  the  participant's   understanding  of  (i)  the
     restrictions  on  redemption  imposed by Section  403(b)(11),  and (ii) the
     investment  alternatives  available  under the  employer's  Section  403(b)
     arrangement,  to which the  participant  may elect to transfer his contract
     value.

     The  Registrant  is  relying  on the  no-action  letter.  Accordingly,  the
provisions of paragraphs (1) - (4) above have been complied with.
 
     5. The  Company  represents  that the fees and charges  deducted  under the
Contracts,  in the  aggregate,  are  reasonable  in  relation  to  the  services
rendered,  the expenses  expected to be incurred,  and the risks  assumed by the
Company.

                                   SIGNATURES
 
     As required by the Securities Act of 1933 and the Investment Company Act of
1940, as amended,  the Registrant certifies that it has caused this Registration
Statement to be signed on its behalf,  in the city of Carmel,  State of Indiana,
on this 22nd day of February, 1999.
 

                         GREAT AMERICAN RESERVE VARIABLE ANNUITY
                         ACCOUNT E
                          (Registrant)

                         By: Conseco Variable Insurance Company
 
 
                         By:  /S/ ROLLIN M. DICK
                             ----------------------------------------
                             Rollin M. Dick, Executive Vice President
 
                         CONSECO VARIABLE INSURANCE COMPANY
                            (Depositor)


                       By:   /S/ ROLLIN M. DICK
                            ------------------------------------------
                            Rollin M. Dick, Executive Vice President

     As required by the Securities Act of 1933, this Registration  Statement has
been signed below by the following  persons in the  capacities  and on the dates
indicated.

<TABLE>
<CAPTION>
SIGNATURE                               TITLE                                       DATE
- ----------                              -----                                       ----
<S>                                                                                 <C>

/S/ NGAIRE E. CUNEO               Director                                    2/22/99
- --------------------------                                                  ---------------
    Ngaire E. Cuneo
 
/S/ THOMAS J. KILIAN                                                         2/22/99
- --------------------------        Director                                 ----------------
    Thomas J. Kilian

/S/ STEPHEN C. HILBERT            Director and Chairman of the Board         2/22/99
- --------------------------        (Principal Executive Officer)            ---------------
    Stephen C. Hilbert


/S/ ROLLIN M. DICK                Director, Executive Vice President         2/22/99
- --------------------------        and Chief Financial Officer (Principal   ----------------
    Rollin M. Dick                Financial Officer)

/S/ JOHN N. SABL                  Director                                   2/22/99
- ---------------------------                                                ----------------
    John J. Sabl

/S/ JAMES S. ADAMS                Senior Vice President and Treasurer        2/22/99
- ---------------------------       (Chief Accounting Officer)                ----------------
   James S. Adams
</TABLE>
 

                                 INDEX TO EXHIBITS

Exhibit
Number                    Exhibit
- - ------                    -------
(To be filed by Amendment)


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