HEARTLAND WIRELESS COMMUNICATIONS INC
DEF 14A, 1996-04-08
CABLE & OTHER PAY TELEVISION SERVICES
Previous: TEMPLETON GLOBAL INVESTMENT TRUST, 497, 1996-04-08
Next: HEARTLAND WIRELESS COMMUNICATIONS INC, 8-K/A, 1996-04-08



<PAGE>   1
                            SCHEDULE 14A INFORMATION

                     PROXY STATEMENT PURSUANT TO SECTION
                   14(A) OF THE SECURITIES EXCHANGE ACT OF
                              1934, AS AMENDED
                           (AMENDMENT NO. ______)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[X]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12


                    HEARTLAND WIRELESS COMMUNICATIONS, INC.
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

[X]      $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or
         14a-6(i)(2).
[ ]      $500 per each party to the controversy pursuant to Exchange Act Rule
         14a-6(i)(3).
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.

         (1)     Title of each class of securities to which transaction
                 applies:

         (2)     Aggregate number of securities to which transaction applies:

         (3)     Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11:*

         (4)     Proposed maximum aggregate value of transaction:

         (5)     Total fee paid:

   *     Set forth the amount on which the filing fee is calculated and state
         how it was determined.

[ ]      Fee paid previously with preliminary materials.

[ ]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         (1)     Amount Previously Paid:

         (2)     Form, Schedule or Registration Statement No.:

         (3)     Filing Party:

         (4)     Date Filed:
<PAGE>   2
                    HEARTLAND WIRELESS COMMUNICATIONS, INC.
                          903 NORTH BOWSER, SUITE 140
                            RICHARDSON, TEXAS  75081

                          ===========================


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                          ===========================


         NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the
"Meeting") of Heartland Wireless Communications, Inc., a Delaware corporation
(the "Company"), will be held at The Westin Hotel -- Galleria, The Johnson
Room, Second Floor, 13340 Dallas Parkway, Dallas, Texas 75240, on May 2, 1996,
at 10:00 a.m. (local time) for the following purposes:

         1. to elect seven directors of the Company to serve until the next
Annual Meeting of Stockholders of the Company and until their successors are
duly elected and qualified;

         2. to approve certain amendments to the Company's 1994 Employee Stock
Option Plan to, among other things, increase the number of shares of common
stock subject to issuance thereunder from 950,000 shares to 1,950,000 shares;

         3. to ratify the selection of KPMG Peat Marwick LLP as auditors for
the Company for the fiscal year ending December 31, 1996; and

         4. to transact such other business as may properly come before the
Meeting or any adjournments thereof.

         Only stockholders of record at the close of business on April 1, 1996,
are entitled to notice of and to vote at the Meeting.

                                           By Order of the Board of Directors,





                                           /s/ JOHN R. BAILEY

                                           JOHN R. BAILEY
                                           Senior Vice President -- Finance, 
                                           Chief Financial Officer,
                                           Treasurer and Secretary

Richardson, Texas
April 10, 1996

IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AND VOTED AT THE MEETING.
WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, PLEASE READ THE
ENCLOSED PROXY STATEMENT AND SIGN, DATE AND RETURN THE ENCLOSED PROXY IN THE
ENVELOPE PROVIDED, WHICH REQUIRES NO POSTAGE IF MAILED FROM WITHIN THE UNITED
STATES.





<PAGE>   3
                    HEARTLAND WIRELESS COMMUNICATIONS, INC.
                          903 NORTH BOWSER, SUITE 140
                            RICHARDSON, TEXAS  75081

                          ============================

                                PROXY STATEMENT

                          ============================

            ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 2, 1996

         This Proxy Statement is being mailed to you in connection with the
solicitation of proxies by the Company's Board of Directors for use at the
Annual Meeting of Stockholders (the "Meeting") of Heartland Wireless
Communications, Inc., a Delaware corporation (the "Company"), to be held on May
2, 1996, at 10:00 a.m. (local time), at The Westin Hotel -- Galleria, The
Johnson Room, Second Floor, 13340 Dallas Parkway, Dallas, Texas 75240, and any
adjournments thereof.

                            SOLICITATION OF PROXIES

         All shares represented by duly executed proxies in the form enclosed
herewith received by the Company prior to the Meeting will be voted as
instructed at the Meeting.  There are boxes on the proxy card to vote for or to
withhold authority to vote for the director nominees and there are also boxes
to vote for or against or to abstain from voting on the other matters presented
to the stockholders.  IF NO INSTRUCTIONS ARE GIVEN, THE PERSONS NAMED IN THE
ACCOMPANYING PROXY INTEND TO VOTE FOR THE SEVEN NOMINEES NAMED HEREIN AS
DIRECTORS OF THE COMPANY, FOR THE AMENDMENTS TO THE HEARTLAND WIRELESS
COMMUNICATIONS, INC. 1994 EMPLOYEE STOCK OPTION PLAN (THE "EMPLOYEE OPTION
PLAN") TO, AMONG OTHER THINGS, INCREASE THE NUMBER OF SHARES OF COMMON STOCK,
$0.001 PAR VALUE PER SHARE ("COMMON STOCK"), SUBJECT TO ISSUANCE UNDER THE
EMPLOYEE OPTION PLAN FROM 950,000 SHARES TO 1,950,000 SHARES AND FOR
RATIFICATION OF THE SELECTION OF THE AUDITORS NAMED HEREIN.  The Board of
Directors does not know of any matter other than as set forth herein that is
expected to be presented for consideration at the Meeting.  However, if other
matters properly come before the Meeting, the persons named in the accompanying
proxy (each of whom is an officer and employee of the Company) intend to vote
thereon in accordance with their judgment.  The Annual Report to Stockholders
covering the Company's fiscal year ended December 31, 1995 (the "Annual
Report"), including audited financial statements, is enclosed herewith.  The
Annual Report does not form any part of the material for the solicitation of
proxies.

         Any stockholder may revoke a previously executed proxy at any time
prior to its exercise by (i) delivering a later-dated proxy, (ii) giving
written notice of revocation to the Secretary of the Company at the address set
forth above at any time before such proxy is voted or (iii) voting in person at
the Meeting.  No proxy will be voted if the stockholder attends the Meeting and
elects to vote in person.  If a stockholder does not intend to attend the
Meeting, any proxy or notice should be returned to the Company for receipt by
the Company not later than the close of business on Wednesday, May 1, 1996.
Revocation will not affect a vote on any matters taken prior to the receipt of
such revocations.  Mere attendance at the Meeting will not of itself revoke the
proxy.

         This Proxy Statement, the accompanying form of proxy and the Company's
Annual Report containing financial statements for the fiscal year ended
December 31, 1995 were first mailed to stockholders on or about April 10, 1996.
The mailing address of the Company's principal executive offices is 903 North
Bowser, Suite 140, Richardson, Texas 75081.

                   RECORD DATE, OUTSTANDING VOTING SECURITIES
                               AND VOTES REQUIRED

         The Company's Common Stock is the only outstanding class of voting
securities of the Company.  The record date for determining the holders of
Common Stock entitled to vote on the actions to be taken at the Meeting is the
close of business on April 1, 1996 (the "Record Date").  As of the Record Date,
19,358,021 shares of Common Stock were outstanding.  Each holder of Common
Stock on the Record Date is entitled to cast one vote per share at the Meeting.
The Common Stock does not have cumulative voting rights.





<PAGE>   4
         Holders of a majority of the shares entitled to vote must be present
at the Meeting, in person or by proxy, so that a quorum may be present for the
transaction of business.  Assuming the presence of a quorum, the affirmative
vote of the holders on the Record Date of a plurality of the shares of Common
Stock outstanding, represented in person or by proxy at the meeting, is
necessary for the election of directors of the Company.  The affirmative vote
of the holders on the Record Date of a majority of the shares of Common Stock
outstanding, represented in person or by proxy at the Meeting, is required for
approval of the amendments to the Company's Employee Option Plan and for
ratification of the selection of KPMG Peat Marwick LLP as auditors for the
Company.

         Abstentions and broker nonvotes, if any, are counted for the purposes
of determining the presence or absence of a quorum for the transaction of
business.  However, abstentions and broker nonvotes do not have any effect on
the election of directors.  With respect to the other matter(s) presented
herein, abstentions are counted essentially as votes "against" in tabulations
of the votes cast on proposals presented to stockholders, whereas broker
nonvotes, if any, are not counted for purposes of determining whether a
proposal has been approved.

                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                        OWNERS, DIRECTORS AND MANAGEMENT

         The following table sets forth certain information regarding the
ownership of Common Stock with respect to (i) each person known by the Company
to own beneficially more than 5% of the outstanding shares of Common Stock,
(ii) each of the Company's directors, (iii) the Named Executive Officers as
such term is defined in "Executive Compensation and Related Information" and
(iv) all directors and executive officers as a group.  Except as otherwise
indicated, each of the stockholders has sole voting and investment power with
respect to the shares beneficially owned.  Unless otherwise indicated, the
address for each stockholder is c/o the Company, 903 North Bowser, Suite 140,
Richardson, Texas 75081.

<TABLE>
<CAPTION>
                                                     BENEFICIAL OWNERSHIP
                                                  --------------------------
                                                   SHARES OF
                                                  COMMON STOCK   PERCENT (2)
                                                  ------------   -----------
<S>                                                  <C>               <C>
Hunt Capital Group, L.L.C. (1) .  . . . . . . .      4,000,000         20.7%
L. Allen Wheeler  . . . . . . . . . . . . . . .      2,019,628         10.4%
David E. Webb . . . . . . . . . . . . . . . . .      1,900,425          9.8%
Jupiter Partners L.P. (3) . . . . . . . . . . .      2,935,084         13.2%
Charterhouse Group International, Inc. (4)           1,519,809          7.8%
J. R. Holland, Jr. (5)  . . . . . . . . . . . .             --           --
Alvin H. Lane, Jr. (6)  . . . . . . . . . . . .          2,000           *
Dennis M. O'Rourke (7)  . . . . . . . . . . . .          2,000           --
John A. Sprague (8) . . . . . . . . . . . . . .             --           --
Wes W. Watkins (9)  . . . . . . . . . . . . . .          7,526           *
John R. Bailey (10) . . . . . . . . . . . . . .         79,200           *
Randy R. Hendrix (11) . . . . . . . . . . . . .        118,400           *
Thomas W. Dixon (12)  . . . . . . . . . . . . .         77,300           *
Robert R. Story (13)  . . . . . . . . . . . . .          9,567           *
                                                
All officers and directors as a group (12       
   persons) (5)(6)(7)(8)(9)(10)(11)(12)(13)(14)      4,220,197         21.8%
</TABLE>                                        

________________

*    Less than 1%.





                                     - 2 -
<PAGE>   5
(1)    Address is 1962 Thanksgiving Tower, 1601 Elm Street, Dallas, Texas
       75201.
(2)    Beneficial ownership as reported in the above table has been determined
       in accordance with Rule 13d-3 under the Securities Exchange Act of 1934,
       as amended (the "Exchange Act").
(3)    Address is 30 Rockefeller Plaza, Suite 4525, New York, New York 10112.
       Jupiter Partners L.P. ("Jupiter") is the holder of $40.0 million gross
       proceeds of the Company's 9% Convertible Subordinated Discount Notes due
       2004 (the "Convertible Notes").  Each Convertible Note is convertible
       into the number of shares of Common Stock computed by dividing (i) the
       principal amount of the Convertible Note (after taking into account
       accretion in value) by (ii) the conversion price then in effect.  As of
       April 3, 1996 the principal amount of the Convertible Note was
       $45,024,190 and the conversion price was $15.34 per share.
(4)    Address is 535 Madison Avenue, New York, New York 10222.
(5)    Address is 1962 Thanksgiving Tower, 1601 Elm Street, Dallas, Texas
       75201.  Mr. Holland is the sole director, Manager and President of Hunt
       Capital.  Hunt Capital is owned by trusts, of which Mr. Holland serves
       as a trustee.  Mr. Holland disclaims beneficial ownership of the shares
       of Common Stock owned by Hunt Capital.
(6)    Includes 2,000 options granted to Mr. Lane under the Non-Employee
       Directors Plan, which are presently exercisable.  Does not include
       options granted to Mr. Lane under the Non-Employee Directors Plan, that
       are not presently exercisable.
(7)    Includes 1,000 options granted to Mr. O'Rourke under the Non-Employee
       Directors Plan, which are presently exercisable.  Does not include
       options granted to Mr. O'Rourke under the Non-Employee Directors Plan,
       that are not presently exercisable.
(8)    Mr. Sprague is indirectly a controlling general partner of Jupiter.
       Accordingly, Mr. Sprague may be deemed to be a beneficial owner of the
       shares issuable to Jupiter on conversion of the Convertible Notes.  Mr.
       Sprague shares voting and investment power as to shares issuable to
       Jupiter on conversion of the Convertible Notes with Terry J.  Blumer.
       Mr. Sprague disclaims beneficial ownership of such shares. Does not
       include options granted to Mr. Sprague under the Non-Employee Directors
       Plan, that are not presently exercisable.
(9)    Includes 2,000 options granted to Mr. Watkins under the Non-Employee
       Directors Plan, which are presently exercisable.  Does not include
       options granted to Mr. Watkins under the Non-Employee Directors Plan,
       that are not presently exercisable.
(10)   Includes 76,000 shares issuable upon the exercise of presently
       exercisable options.  Excludes 144,000 shares issuable upon the exercise
       of options that are not presently exercisable.
(11)   Includes 118,400 shares issuable upon the exercise of presently
       exercisable options.  Excludes 81,600 shares issuable upon the exercise
       of options that are not presently exercisable.
(12)   Mr. Dixon resigned on February 23, 1996.  Includes 76,000 shares
       issuable upon the exercise of presently exercisable options.  Excludes
       54,000 shares issuable upon the exercise of options not presently
       exercisable.
(13)   Excludes 150,000 shares issuable upon the exercise of options that are
       not presently exercisable.
(14)   Includes 151 shares owned by David D. Hagey and  4,000 shares issuable
       upon the exercise of presently exercisable options issued to Mr. Hagey
       for a total of 279,400 shares issuable upon the exercise of presently
       exercisable options held by officers and directors.  Excludes shares
       issuable upon the exercise of options issued to Mr.  Hagey that are not
       presently exercisable.


                                ITEM 1 ON PROXY
                             ELECTION OF DIRECTORS

       At the Meeting, seven persons will be elected to serve as directors
until the Company's next Annual Meeting of Stockholders and until their
successors have been duly elected and qualified as provided in the Company's
Restated Certificate of Incorporation and Restated By-laws.

       The following persons have consented to be nominated and, if elected, to
serve as directors of the Company.  All the nominees are presently members of
the Company's Board of Directors.  Information about each nominee for director
is set forth below.

       J. R. Holland, Jr., 52, began advising the Company as a consultant in
October 1992 and became Chairman of the Board of Directors in October 1993.
Mr. Holland is a member of the Compensation Committee of the Board of
Directors.  Mr. Holland has been employed as President and Chief Executive
Officer of Unity Hunt Resources, Inc. since September 1991.  Unity Hunt
Resources, Inc. is a large international, private holding company with
interests in entertainment, cable television, retail, investments, real estate,
natural resources and energy businesses.  Mr. Holland is also the President and
Chief Executive Officer of Hunt Capital Group L.L.C. ("Hunt Capital"), the
Company's largest single stockholder.  See "Security Ownership of Certain
Beneficial Owners, Directors and Management."  From November 1988 to September
1991, Mr. Holland was Chairman of the Board and Chief Executive Officer of
Nedinco, Inc., a large diversified, international holding company.  Prior to
that, Mr. Holland was President and a director of KSA Industries, Inc., a
private, diversified company involved in entertainment, retail, transportation
and energy businesses, and President and a director of Western Services
International, Inc., a company involved in energy services, equipment and
chemicals.  Mr.  Holland began his career with Booz-Allen & Hamilton, Inc., a
major management consulting firm.  In addition, Mr. Holland is currently a
director of Placid Refining Company, Optical Securities Group, Inc., Wireless
One, Inc. and CS Wireless Systems, Inc.

       L. Allen Wheeler, 63, co-founder of the Company, has served as a
director of the Company since its formation in September 1990 as Vice Chairman
of the Board of Directors since February 26, 1996.  Mr. Wheeler is a member of
the Audit Committee of the Board of Directors.  Mr. Wheeler has owned and
managed diversified investments through Allen Wheeler Management, Inc., a
personal holding company, for over 20 years.  Mr. Wheeler's





                                     - 3 -
<PAGE>   6
investments have emphasized the media/communications industries.  Mr. Wheeler
has been a shareholder, director and officer of several media/communications
companies involved in network and independent television stations, AM and FM
radio stations, paging and telephony.  Mr. Wheeler is currently Chairman and
Chief Executive Officer of Green Country Radio, Inc., which owns and operates
one AM and one FM radio station and a television station.

       David E. Webb, 49, co-founder of the Company, has been President and
Chief Executive Officer and a director of the Company since its formation in
September 1990.  During 1989 and 1990, Mr. Webb began acquiring rights to
wireless cable channels.  From 1979 to January 1989, Mr. Webb was a
shareholder, director and manager of Durant Cablevision, Inc.  and its
predecessor, a traditional hard-wire cable system company.  Mr. Webb has been a
shareholder and director of several media/communications companies involved in
network and independent television stations, AM and FM radio stations, paging
and telephony.  In addition, Mr. Webb is currently a director of Wireless One,
Inc. and CS Wireless Systems, Inc.

       Alvin H. Lane, Jr., 53, became a director of the Company in January
1994.  Mr. Lane is a member of the Audit Committee of the Board of Directors.
In 1983, Mr. Lane founded, and since then has been the President of, Lane and
Associates, a management consulting firm.  Since October 1993, Mr. Lane has
been the President of AHL Finance Company, L.L.C.  From 1972 to 1983, Mr. Lane
was the Chief Financial Officer and Secretary of the Dr Pepper Company.  Mr.
Lane is also Chairman of the Board of Love Bottling Company, a soft drink
bottling franchise.

       Dennis M. O'Rourke, 53, became a director of the Company in January
1994.  Mr. O'Rourke is a member of the Compensation Committee of the Board of
Directors.  In 1985, Mr. O'Rourke founded, and since then has been the Chairman
of the Board and Chief Executive Officer of, O'Rourke Companies Inc., a human
resources consulting firm.  Prior to that, Mr. O'Rourke was employed in various
capacities by Boise Cascade Corporation, American Hospital Supply Corporation
and General Motors Corporation.

       John A. Sprague, 43, became a director of the Company in January 1995.
Mr. Sprague is a member of the Compensation Committee of the Board of
Directors.  Since March 1994, Mr. Sprague has been the managing partner of
Jupiter Partners L.P., an investment firm.  See "Security Ownership of Certain
Beneficial Owners, Directors and Management."  From January 1993 until February
1994, Mr. Sprague was an independent investor.  Prior to that, Mr.  Sprague
served as a General Partner of Forstmann Little & Co., an investment firm.  Mr.
Sprague is also a director of Insignia Financial Group, Inc.

       Wes W. Watkins, 57, became a director of the Company in January 1994.
Mr. Watkins is a member of the Audit Committee of the Board of Directors and
has been instrumental in the Company's development of its Stillwater, Oklahoma
wireless cable television system.  Since January 1991, Mr. Watkins has been the
President of World Export Services, Inc., a company that invests in
telecommunications, real estate and oil production.  Mr. Watkins is also the
Secretary and Representative for international trade for the State of Oklahoma.
From January 1991 until December 1993, Mr.  Watkins was the President of Global
Communications, Inc., a wireless cable and satellite telecommunications
consulting corporation.  Prior to that, Mr. Watkins served for 14 years as a
member of the House of Representatives of the United States Congress from the
State of Oklahoma, serving on the Banking, Finance and Urban Affairs Committee
and the House Appropriations Committee.

       THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF
THE INDIVIDUALS NOMINATED FOR ELECTION AS DIRECTORS.

              MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES OF
               THE BOARD OF DIRECTORS; COMPENSATION OF DIRECTORS

       During the fiscal year ended December 31, 1995, the Board of Directors
met 11 times.  The Company's Compensation Committee, currently comprised of
Messrs. Holland, O'Rourke and Sprague, which met three times in 1995, makes
recommendations to the Board of Directors with respect to general compensation
and benefit levels, determines the compensation and benefits for the Company's
executive officers and administers the Company's Employee Stock Option Plan.
The Audit Committee, comprised of Messrs. Lane, Watkins and Wheeler, which met





                                     - 4 -
<PAGE>   7
two times in 1995, oversees the activities of the Company's independent
auditors and internal accounting controls.  The Board of Directors does not
have a standing nominating committee or any committee performing a similar
function.  Each director attended at least 75% of the aggregate of all Board
meetings and all meetings of committees of which he was a member held during
1995 while he was in office.  The average attendance of all directors at Board
meetings and all meetings of committees was 100%.

       Non-employee directors receive an annual fee of $5,000 and a meeting fee
of $500 per meeting attended, plus reimbursement of out-of-pocket expenses, for
their services as directors of the Company.  In addition, each non-employee
director of the Company is entitled to receive stock options under the
Company's Stock Option Plan for Non-Employee Directors (the "Non-Employee
Directors Plan") for his services as a director.  See "Executive Compensation
and Related Information -- Stock Option Plans -- Stock Option Plan for
Non-Employee Directors."  Directors who are also employees do not receive any
additional compensation for their services as directors.

                               EXECUTIVE OFFICERS

          The following table sets forth the executive officers of the Company.
See "Election of Directors" for a description of the business experience of
Messrs. Holland, Wheeler and Webb.

<TABLE>
<CAPTION>
         NAME               AGE                       POSITION
- -------------------------  -----   --------------------------------------------------
<S>                         <C>    <C>
J. R. Holland, Jr.  . . .   52     Chairman of the Board

L. Allen Wheeler .  . . .   63     Vice Chairman of the Board

David E. Webb . . . . . .   49     President, Chief Executive Officer and Director

John R. Bailey  . . . . .   43     Senior Vice President -- Finance, Chief Financial
                                   Officer, Treasurer and Secretary

Randy R. Hendrix  . . . .   36     Senior Vice President -- Marketing

Robert R. Story . . . . .   40     Senior Vice President -- Operations

David D. Hagey  . . . . .   35     Vice President, Controller and Assistant Secretary
</TABLE>                  


        John R. Bailey began advising the Company as a financial consultant in
July 1992 and joined the Company in September 1993 as Vice President --
Finance, Chief Financial Officer, Treasurer and Secretary.  Mr. Bailey was
named Senior Vice President -- Finance, Chief Financial Officer, Treasurer and
Secretary in August 1994.  From 1988 to September 1993, Mr. Bailey was the
founder and Managing Director of Berkshire Partners, Inc., a private investment
bank focusing upon private placements and mergers and acquisitions for
communications clients.  From February 1991 to February 1992, Mr. Bailey was a
Senior Vice President and Chief Financial Officer of Comstock Resources, Inc.,
an energy company.  From October 1989 to February 1991 and from 1980 to
September 1985, Mr. Bailey was employed by Eppler, Guerin & Turner, Inc., an
investment bank, as Vice President -- Corporate Finance.  Prior to 1988, Mr.
Bailey was employed by Bear, Stearns & Co. as an Associate Director and Kidder,
Peabody & Co. Incorporated as a Vice President in Corporate Finance.  Mr.
Bailey is the Acting Chief Financial Officer of CS Wireless Systems, Inc. and
will continue in that capacity until CS Wireless Systems, Inc. names a
full-time Chief Financial Officer.  Mr. Bailey is also a Director of CS
Wireless Systems, Inc.

        Randy R. Hendrix began advising the Company as a marketing consultant
in January 1991 and joined the Company as Vice President -- Marketing in
September 1993.  Mr. Hendrix was named Senior Vice President -- Marketing in
August 1994.  From 1986 to January 1991, Mr. Hendrix was employed as a
Registered Representative for the Equitable Life Assurance Society.  Prior to
that, Mr. Hendrix served as Marketing Director -- Franchise Development for
Curtis Mathis Corporation, a manufacturer and retailer of electronic
appliances.

        Robert R. Story has been an adviser to the Company since its formation
on construction, installations and related technical matters.  Mr. Story also
assisted the Company with numerous strategic acquisitions.  Previously, Mr.
Story was President of United States Wireless Cable, Inc., an Austin, Texas
based wireless cable operator.  In connection with the Company's purchase of
the Lubbock operating system in May 1995, Mr. Story was named Senior





                                     - 5 -
<PAGE>   8
Vice President - Operations.  Mr. Story is responsible for the development of
all residential receive sites, special application installations and the
training of the Company personnel for these installations.  Mr. Story has been
a shareholder and officer of Clear-Vue TV, Inc., Durant Cablevision, Inc. and
Green Country Radio, Inc.

        David D. Hagey joined the Company in June 1994 as Vice President,
Controller and Assistant Secretary.  Prior to joining the Company, Mr. Hagey
was employed by KPMG Peat Marwick LLP for 11 years, most recently as Senior
Manager.

        Executive officers of the Company are appointed by the Board of
Directors and serve at the discretion of the Board.  The Company has no
employment agreements with any of its executive officers.  There are no family
relationships between members of the Board of Directors or any executive
officers of the Company.

                 EXECUTIVE COMPENSATION AND RELATED INFORMATION

        The following table sets forth a summary of the compensation of the
Company's Chief Executive Officer and each other executive officer of the
Company who earned in excess of $100,000 in annual salary and bonus during the
Company's fiscal year ended December 31, 1995 (collectively, the "Named
Executive Officers"), for services rendered in all capacities to the Company
during the Company's fiscal years ended December 31, 1995, 1994 and 1993.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                           LONG-TERM
                                                                                          COMPENSATION
                                                          ANNUAL COMPENSATION                AWARDS
                                                ---------------------------------------   ------------
                                                                                           SECURITIES
                                                                           OTHER ANNUAL    UNDERLYING     ALL OTHER
                                                   SALARY       BONUS      COMPENSATION   OPTIONS/SARS  COMPENSATION
  NAME AND PRINCIPAL POSITION (1)     YEAR          ($)          ($)         ($) (2)          (#)            ($)
- ---------------------------------     ----      ------------     ------    ------------   ------------  ------------
<S>                                   <C>       <C>              <C>          <C>            <C>        <C>
David E. Webb . . . . . . . . . .     1995      $120,000          $  --       $ 6,088             --    $ 65,878 (3)
President and Chief Executive         1994       120,000             --         7,306             --      13,228 (3)
Officer                               1993        60,750 (4)         --            --             --       2,250 (3)

John R. Bailey  . . . . . . . . .     1995        90,000         45,000         7,800         60,000         --
Senior Vice President -- Finance,     1994        90,000             --         4,200        100,000         --
Chief Financial Officer,              1993        94,850 (4)         --            --             --         --
Treasurer and Secretary

Randy R. Hendrix  . . . . . . . .     1995        90,000         45,000         5,568         24,000         --
Senior Vice President --              1994        90,000             --         6,668        130,000         --
Marketing                             1993        59,782 (4)         --            --             --         --

Thomas W. Dixon   . . . . . . . .     1995        90,000         45,000         7,200         80,000         --
Senior Vice President --              1994        81,000             --         4,200         50,000         --
Operations                            1993        30,000 (4)         --            --             --         --

Robert R. Story   . . . . . . . .     1995        60,000 (5)         --            --         65,000         --
Senior Vice President --
Operations
</TABLE>
____________________
(1)  Mr. Wheeler, Vice Chairman of the Board of Directors, became an employee
     of the Company effective March 1, 1996 at an annual salary of $120,000.
     Mr. Wheeler did not receive any compensation from the Company, other than
     rental income paid by the Company for its operating and marketing offices
     and warehouse space, during the years ended December 31, 1995, 1994 and
     1993.  See "Certain Transactions and Relationships."
(2)  Other annual compensation is comprised of car allowances.
(3)  Rental income paid by the Company for its operating and marketing offices
     and warehouse space.  See "Certain Transactions and Relationships."
(4)  Paid by the Company in the form of consulting fees.
(5)  Includes $37,500 paid by the Company in the form of consulting fees.

        The following table sets forth, for the fiscal year ended December 31,
1995, the number of individual grants of stock options made during such fiscal
year to each of the Named Executive Officers.  All options granted during the
last fiscal year were granted pursuant to the Employee Option Plan at an
exercise price equal to the fair market value on the date of grant.





                                     - 6 -
<PAGE>   9
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                   POTENTIAL REALIZABLE VALUE
                                                                                   AT ASSUMED ANNUAL RATES OF
                                                                                    STOCK PRICE APPRECIATION
                                              INDIVIDUAL GRANTS                       FOR OPTION TERM (1)
                           -----------------------------------------------------   --------------------------
                             NUMBER OF
                            SECURITIES     PERCENT OF
                            UNDERLYING       TOTAL
                             OPTIONS/     OPTIONS/SARS    EXERCISE
                               SARS        GRANTED TO     OR BASE
                              GRANTED     EMPLOYEES IN     PRICE      EXPIRATION        5%             10%    
           NAME                 (#)       FISCAL YEAR      ($/SH)        DATE          ($)             ($)    
 -----------------------   -----------    ------------    --------   -----------   ---------       ---------- 
 <S>                       <C>                <C>          <C>        <C>           <C>            <C>        
 David E. Webb (2) . . .        --            --             --           --            --               --   
 John R. Bailey  . . . .   60,000 (3)          16.2%        $14.25    2/16/2002     $348,071         $811,153 
 Randy R. Hendrix  . . .   24,000 (3)           6.5%        $14.25    2/16/2002     $139,228         $324,461 
 Thomas W. Dixon . . . .   60,000 (3)          16.2%        $14.25    2/16/2002     $348,071         $811,153 
                           20,000 (4)           5.4%       $22.125    8/15/2002     $180,042         $419,807 
 Robert R. Story   . . .   65,000 (4)          17.5%       $22.125    8/15/2002     $585,461       $1,364,374 
</TABLE>
_____________________
(1)     Potential realizable value is based on the assumption that the price of
        the Company's Common Stock appreciates at the annual rate shown,
        compounded annually, from the date of grant until the end of the
        seven-year option term. The values are calculated in accordance with
        rules promulgated by the Securities and Exchange Commission (the "SEC")
        and do not reflect the Company's estimate of future stock price
        appreciation.
(2)     Pursuant to the terms of the Employee Option Plan, Mr. Webb is not
        eligible to receive stock option grants thereunder.
(3)     Non-qualified options granted at an exercise price equal to fair market
        value on the date of grant are 40% vested and will continue to vest at
        a rate of 20% per year, subject to acceleration upon the death of the
        optionee or termination of the optionee following a Change of Control
        (as defined in the option agreements), and have a term of seven years.
(4)     Non-qualified options granted at an exercise price equal to fair market
        value on the date of grant vest at a rate of 20% per year, subject to
        acceleration upon the death of the optionee or termination of the
        optionee following a Change of Control (as defined in the option
        agreements), and have a term of seven years.

        The following table sets forth information with respect to each
exercise of stock options during the fiscal year ended December 31, 1995, by
each of the Named Executive Officers and the number of options held at fiscal
year end and the aggregate value of in-the-money options held at fiscal year
end.


            AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                            FY-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                             NUMBER OF SECURITIES      VALUE OF UNEXERCISED    
                            SHARES                                UNDERLYING               IN-THE-MONEY        
                           ACQUIRED                            OPTIONS/SARS AT            OPTIONS/SARS AT      
                              ON              VALUE            FISCAL YEAR-END            FISCAL YEAR-END      
                           EXERCISE          REALIZED                (#)                        ($)            
         NAME                (#)               ($)        EXERCISABLE/UNEXERCISABLE EXERCISABLE/UNEXERCISABLE  
 -------------------       --------          --------     ------------------------- -------------------------
 <S>                        <C>              <C>                <C>                    <C>
 David E. Webb . . .          --                --                    --                        --
 John R. Bailey  . .        40,000           $680,000           44,000/76,000           $757,000/$1,328,000
 Randy R. Hendrix  .          --                --              87,600/66,400          $1,650,300/$1,224,200
 Thomas W. Dixon . .          --                --              54,000/76,000           $949,500/$1,095,500
 Robert R. Story              --                --                 0/65,000                 $0/$495,625
</TABLE>





                                     - 7 -
<PAGE>   10
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

        The Compensation Committee makes recommendations to the Board of
Directors with respect to general compensation and benefit levels, determines
the compensation and benefits for the Company's executive officers and
administers the Company's Employee Option Plan.

General Compensation Philosophy

        The Company's compensation philosophy is to link executive pay to
Company performance and to provide an incentive to manage the Company with a
principal view of enhancing stockholder value.  Generally, the Company's
executive compensation program makes a very significant portion of each
executive's pay contingent upon growth and improvement in the Company's results
of operations, with the potential for exceptional reward for truly exceptional
performance.

        Compensation criteria are evaluated annually to ensure that they are
appropriate and consistent with the business objectives which are important in
meeting the Company's operating and strategic goals and in enhancing
stockholder value.  The Company's policies and programs are intended to (i)
provide rewards contingent upon Company and individual performance, (ii) link
executive compensation to sustainable increases in and the preservation of
stockholder value, (iii) encourage the retention of a strong management team
and (iv) encourage personal and professional development and growth.

Executive Officer Compensation

        Total cash compensation for executive officers is comprised of base
salary and cash bonuses.  Base salaries for executive officers were set at
their current levels to reflect the Company's present and anticipated growth
rate and cash bonuses are awarded to executive officers for exceptional
performance.  The Company has made, and will continue to make, aggressive use
of stock options as an element of its compensation philosophy. Because certain
executive officers of the Company were instrumental in the growth and expansion
of the Company, both internally and through acquisitions, we believe that cash
bonuses and stock options awarded to such individuals during 1995 were
justified and in the best interests of the Company and its stockholders and
will serve to retain such executive officers upon whom the Company is dependent
for its continued success.

Chief Executive Officer Compensation

        The salary and bonus payments for the Chief Executive Officer are
determined by the Compensation Committee.  Mr.  Webb is a founder of the
Company and an owner of 1,900,425 shares of Common Stock, or approximately 9.8%
of the outstanding Common Stock.  He is not eligible to receive stock options
under the terms of either of the Company's stock option plans.  Mr. Webb's base
pay was set at the time of the Company's initial public offering in April 1994.
Given Mr. Webb's significant ownership of Common Stock and in the interest of
the Company's continued growth, Mr. Webb was not paid a cash bonus during 1995
and Mr. Webb asked that his base salary for the 1996 fiscal year remain at the
same level as for 1995.


                                                            J. R. Holland, Jr.
                                                            Dennis M. O'Rourke
                                                            John A. Sprague





                                     - 8 -
<PAGE>   11
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

        The Compensation Committee of the Board of Directors is comprised on
Messrs. Holland, O' Rourke and Sprague.  Mr. Holland is an executive officer of
the Company and an affiliate of Hunt Capital, a principal stockholder of the
Company.  Mr. Sprague is indirectly a controlling general partner of Jupiter,
the holder of $40.0 million gross proceeds of the Company's Convertible Notes.

        The Company's founders, Mr. Webb, President, Chief Executive Officer
and Director, and Mr. Wheeler, Vice Chairman of the Board of Directors, began
acquiring licenses, leases and options to wireless cable channels in 1989, both
individually and through various controlled entities.  In September 1990,
Messrs. Webb and Wheeler formed Wireless Communications, Inc., an Oklahoma
corporation ("WCI"), and contributed to it certain assets in exchange for
capital stock of WCI.  In September 1993, WCI issued a $988,000 10% promissory
note due September 14, 1994 (the "Hunt Note") to Unity Hunt, Inc. ("Unity
Hunt"), an affiliate of Hunt Capital, pursuant to a loan agreement that
provided for a one-year term loan in the principal amount of $988,000, to bear
interest at the rate of 10% per annum, which was secured by substantially all
of the assets of WCI.  In October 1993, Hunt Capital purchased the Hunt Note
from Unity Hunt in connection with an internal restructuring that included the
dissolution of Unity Hunt.  Hunt Capital purchased the Hunt Note for $996,390
(representing the outstanding principal balance plus accrued and unpaid
interest through the date of transfer).

        The Company was incorporated in Delaware in October 1993 to succeed to
the wireless cable businesses previously conducted by Messrs. Webb and Wheeler,
directly and indirectly through various controlled entities, including WCI.
Messrs. Webb and Wheeler contributed all capital stock of entities engaged in
the wireless cable businesses owned by them to the Company and Hunt Capital
contributed the Hunt Note, including accrued interest, and approximately
$2,000,000 in cash to the Company.  In exchange therefor, Messrs. Webb and
Wheeler were each issued 2,000,000 shares of Common Stock by the Company and
Hunt Capital was issued 4,000,000 shares.

        Pursuant to an interim loan agreement dated March 27, 1995 (the "Loan
Agreement"), Hunt Capital and Mr. Wheeler agreed to loan the Company up to an
aggregate of $4.0 million ($2.0 million each) and Jupiter agreed to loan to the
Company, or to guarantee a bank loan to the Company in the amount of, $2.0
million. Borrowings under the Loan Agreement could be used solely for working
capital. Borrowings under the Loan Agreement bore interest at 11% per annum.
All accrued interest on, and the principal amount of, all borrowings under the
Loan Agreement would have been due and payable in full on June 30, 1995,
subject to prepayment upon the receipt by the Company of cash proceeds from any
financing, refinancing or sale of assets. Amounts borrowed and repaid under the
Loan Agreement could not be reborrowed.  Borrowings under the Loan Agreement
were secured by the capital stock and assets of the Company's subsidiaries
operating the Lindsay and Shaw Systems. The Company borrowed $2.0 million under
the Loan Agreement, funded $1.0 million each by Hunt Capital and Mr. Wheeler.
The Company used a portion of the net proceeds from the private placement of
100,000 units (the "Units") to repay all amounts owed under the Loan Agreement.

        Pursuant to a Chemical Bank loan arrangement (the "Chemical Bank
Loan"), Chemical Bank agreed to loan the Company up to an aggregate of $2.0
million. Borrowings under the Chemical Bank Loan bore interest at the prime
rate plus 1% per annum. All accrued interest on, and the principal amount of,
all borrowings under the Chemical Bank Loan would have been due and payable on
demand, but in any event not later than June 30, 1995. The Company paid
Chemical Bank a facility fee of $5,000. Amounts borrowed and repaid under the
Chemical Bank Loan could not be reborrowed. Borrowings under the Chemical Bank
Loan were guaranteed by Jupiter and Mr. Sprague. The Company borrowed $1.0
million under the Chemical Bank Loan. The Company used a portion of the net
proceeds of the sale of the Units to repay all amounts owed under the Chemical
Bank Loan.

        Unity Hunt Resources, Inc., an affiliate of Hunt Capital of which Mr.
Holland is President, received management fees during 1995 totaling $120,000
for services provided to the Company by Mr. Holland.  The Company anticipates
that it will pay management fees totaling $120,000 during 1996 for services
provided to the Company by Mr. Holland.

        During the year ended December 31, 1995, the Company paid $57,385 to
O'Rourke Companies, Inc., an affiliate of Mr. O'Rourke, for management
consulting services provided to the Company.

        Mr. Holland and Mr. Webb, both of which are executive officers of the
Company, serve on the Board of Directors of Wireless One, Inc. and CS Wireless
Systems, Inc.  Mr. Holland also serves on the Compensation Committee of the
Board of Directors of Wireless One, Inc.





                                     - 9 -
<PAGE>   12
PERFORMANCE GRAPH

        The following performance graph compares the cumulative total
stockholder returns for the Company's Common Stock, the Nasdaq National Market
Index and the Nasdaq Telecommunications Stocks Index.


             COMPARISON OF CUMULATIVE TOTAL RETURN AMONG HEARTLAND
          WIRELESS COMMUNICATIONS, INC., NASDAQ NATIONAL MARKET INDEX
                  AND NASDAQ TELECOMMUNICATIONS STOCKS INDEX*



                                   [CHART]


*       Assumes $100 invested on April 29, 1994 (the Company's Common Stock
        commenced public trading on April 22, 1994, and April 29, 1994
        represents the first month-end date that the Company's Common Stock was
        publicly traded), in the Company's Common Stock, the Nasdaq National
        Market Index and the Nasdaq Telecommunications Stocks Index, with
        reinvestment of all dividends.  Total stockholder returns for prior
        periods are not necessarily an indication of future performance.





                                     - 10 -
<PAGE>   13
NONCOMPETITION AGREEMENTS

        The Company has entered into noncompetition agreements with Messrs.
Holland, Wheeler, Webb, Bailey, Hendrix and Dixon.  The noncompetition
agreements provide that none of such persons will engage in competitive
activities during the term of their service with the Company and for a period
of one year thereafter.  The Company waived any breach of Mr.  Dixon's
noncompetition agreement associated with him joining CS Wireless Systems, Inc.
as its Senior Vice President - Operations.

STOCK OPTION PLANS

        Employee Stock Option Plan.   The Company adopted, effective upon
consummation of the Company's initial public offering, the Employee Option
Plan, which provides for the grant to officers and employees of both "incentive
stock options" within the meaning of Section 422 of the Code and stock options
that are non-qualified for Federal income tax purposes. As of March 1, 1996,
there were four executive officers and approximately 1,040 employees eligible
to receive options under the Employee Option Plan.  The total number of shares
of Common Stock for which options may currently be granted pursuant to the
Employee Option Plan is 950,000. Item 2 of this Proxy Statement is a proposal
to increase the number of shares available for grant under the Employee Option
Plan from 950,000 shares to 1,950,000 shares.  The Employee Option Plan will
terminate on April 21, 2004. The Compensation Committee determines which of the
Company's officers and employees receive options, the time when options are
granted, whether the options are incentive stock options or non-qualified stock
options, the terms of such options, the exercise date of any options and the
number of shares subject to options. Members of the Compensation Committee are
not eligible to receive options under the Employee Option Plan. Mr. Webb is not
eligible to receive options under the Employee Option Plan. Directors who are
also employees (other than Mr. Webb) are eligible to receive options under the
Employee Option Plan. Non-employee directors are not eligible to receive
options under the Employee Option Plan.  Mr. Wheeler is not anticipated to
receive options under the Employee Option Plan.

        The exercise price of incentive stock options granted under the
Employee Option Plan may not be less than 100% of the fair market value of the
Common Stock at the time of grant and the term of any option may not exceed 10
years.  With respect to any employee who owns stock representing more than 10%
of the voting power of the outstanding capital stock of the Company, the
exercise price of any incentive stock option may not be less than 110% of the
fair market value of such shares at the time of grant and the term of such
option may not exceed five years.

        The exercise price of a non-qualified stock option is determined by the
Compensation Committee on the date the option is granted. However, the exercise
price of a non-qualified stock option may not be less than 100% of the fair
market value of the Common Stock at the time of grant.

        Options granted under the Employee Option Plan are nontransferable and,
with certain exceptions in the event of the death or disability of an optionee,
may be exercised by the optionee only during employment. Options granted under
the Employee Option Plan typically vest over a five-year period, although
certain options granted to certain employees (including Messrs. Bailey, Dixon
and Hendrix) are 40% vested upon grant and vest an additional 20% per year over
a three-year period. Upon the death of an optionee or the termination of the
optionee following a Change of Control (as defined in the option agreements),
the vesting of an option accelerates. Options granted under the Employee Option
Plan expire after seven years, unless terminated earlier.

        The Company has granted options to purchase an aggregate of 772,000
shares of Common Stock to 18 employees, including 160,000, 154,000, 65,000 and
20,000 shares, respectively, to each of Messrs. Bailey, Hendrix, Story and
Hagey, at a weighted average exercise price per share equal to $13.52.
Additionally, the Company has granted options to purchase an aggregate of
410,500 shares of Common Stock subject to stockholder approval of the Employee
Option Plan Amendments (as defined herein and discussed in Item 2 of this Proxy
Statement), including 100,000, 46,000, 85,000 and 10,000 shares respectively to
each of Messrs. Bailey, Hendrix, Story and Hagey at an exercise price per share
of $25.50.  If Proposal No. 2 under this Proxy Statement is not approved, these
grants will terminate. Options to purchase 130,000 shares of Common Stock have
been canceled.





                                     - 11 -
<PAGE>   14
        Stock Option Plan for Non-Employee Directors.   The Company adopted,
also effective upon consummation of the Company's initial public offering, the
Non-Employee Directors Plan. The purpose of the Non-Employee Directors Plan is
to attract and retain the services of experienced and knowledgeable independent
directors of the Company for the benefit of the Company and its stockholders
and to provide additional incentive for such directors to continue to work for
the best interests of the Company and its stockholders through continuing
ownership of Common Stock. A total of 50,000 shares of Common Stock may be
issued through the exercise of options granted pursuant to the Non-Employee
Directors Plan. No option may be granted under the Non-Employee Directors Plan
after April 21, 2004.

        The Non-Employee Directors Plan is administered by the Board of
Directors. Subject to the terms of the Non- Employee Directors Plan, the Board
of Directors has the sole authority to determine questions arising under, and
to adopt rules for the administration of, the Non-Employee Directors Plan. The
Non-Employee Directors Plan may be terminated at any time by the Board of
Directors, but such action will not affect options previously granted pursuant
thereto.

        Directors of the Company who are not, and who have not been during the
immediately preceding 12-month period, employees of the Company or any
subsidiary of the Company (each, a "Non-Employee Director") are automatically
participants in the Non-Employee Directors Plan. There are currently four
directors, Messrs. Lane, O'Rourke, Sprague and Watkins, who are eligible to
receive options under the Non-Employee Directors Plan.  More than one option
may be granted to any one person and be outstanding at any time.

        Each Non-Employee Director who was in office on the consummation of the
initial public offering (Messrs. Lane, O'Rourke and Watkins) was, upon such
consummation, automatically granted an option to acquire 4,000 shares of Common
Stock at an exercise price per share equal to $10.50. Each Non-Employee
Director who is in office on November 15 of any year (commencing with November
15, 1995) will, on the immediately succeeding January 1, automatically be
granted an option to acquire 2,000 shares of Common Stock. The price of shares
that may be purchased upon exercise of an option is the fair market value of
the Common Stock on the date of grant, as evidenced by the average of the high
and low sales prices of Common Stock on such date as reported on the Nasdaq
National Market. The price of shares that may be purchased upon exercise of an
option granted upon the consummation of the initial public offering is $10.50.
Options granted pursuant to the Non-Employee Directors Plan, except as
discussed below, are exercisable in installments of 25% upon each anniversary
of the date of grant. The term of each option, except as discussed below, is
for a period not exceeding seven years from the date of grant. Options may not
be assigned or transferred except by will or by operation of the laws of
descent and distribution.

        In the event of a Change in Control of the Company (as defined below),
an option granted to a Non-Employee Director will become fully exercisable if,
within one year of such Change in Control, such Non-Employee Director ceases
for any reason to be a member of the Board of Directors. A Change in Control
will be deemed to have occurred if (a) there is consummated (i) any
consolidation or merger of the Company in which the Company is not the
continuing or surviving corporation or pursuant to which shares of Common Stock
are converted into cash, securities or other property, other than a merger of
the Company in which the holders of Common Stock immediately prior to the
merger have the same proportionate ownership of common stock of the surviving
corporation immediately after the merger, or (ii) any sale, lease, exchange or
other transfer (in one transaction or a series of related transactions) of all,
or substantially all, of the assets of the Company; (b) the shareholders
approve any plan or proposal for the liquidation or dissolution of the Company;
(c) any person (as such term is used in Sections 13(d) and 14(d)(2) of the
Exchange Act) becomes the beneficial owner (within the meaning of Rule 13d-3
under the Exchange Act) of 30% or more of the outstanding Common Stock; or (d)
during any period of two consecutive years, individuals who at the beginning of
such period constitute the entire Board of Directors cease for any reason to
constitute a majority thereof unless the election, or the nomination for
election by the Company's stockholders, of each new director was approved by a
vote of at least two-thirds of the directors then still in office who were
directors at the beginning of the period. Any exercise of an option permitted
in the event of a Change of Control must be made within 180 days of the
relevant Non-Employee Director's termination as a director of the Company.





                                     - 12 -
<PAGE>   15
                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

        During the year ended December 31, 1995, the Company paid $52,103 to an
accounting firm controlled by Mr. Webb for services rendered to the Company.

        The Company leases an aggregate of approximately 20,513 square feet for
its operating and marketing offices and warehouse space in Durant, Oklahoma
from affiliates of Messrs. Webb and Wheeler for which the expense amounted to
approximately $65,878 for the year ended December 31, 1995.

        During February 1996, the Company entered into a lease agreement with
an affiliate of Mr. Story to lease an aggregate of approximately 6,215 square
feet for its installation and operating offices in Durant, Oklahoma.  The per
annum rent for such space is $31,075.

        Effective February 23, 1996, the Company consummated the merger (the
"CableMaxx Merger") of Heartland Merger Sub 2, Inc., a wholly owned subsidiary
of the Company, with and into CableMaxx, Inc. ("CableMaxx") pursuant to the
terms of that Amended and Restated Agreement and Plan of Merger, dated as of
September 11, 1995 (the "Merger Agreement").  Consistent with the terms of the
Merger Agreement, CableMaxx has therefore become a wholly owned subsidiary of
the Company and simultaneously therewith, each issued and outstanding share of
CableMaxx common stock was converted into the right to receive .3033 shares of
Company Common Stock having an exchange value of approximately $8.50 per share.
Mr.  Wheeler was the direct or indirect holder of 84,500 shares of CableMaxx
common stock at the time of the CableMaxx Merger.  Accordingly, these shares
were converted into 25,628 shares of Company Common Stock having an aggregate
exchange value of approximately $28.03.  Mr. Wheeler abstained from
participating in, or voting on, the Company's deliberations regarding the
Merger Agreement.  Messrs. Story and Hagey also held 2,200 and 500 shares of
CableMaxx common stock respectively at the time of the CableMaxx Merger.

        Unity Hunt Resources, Inc., an affiliate of Hunt Capital of which Mr.
Holland is President, received management fees during 1995 totaling $120,000
for services provided to the Company by Mr. Holland.  The Company anticipates
that it will pay management fees totaling $120,000 during 1996 for services
provided to the Company by Mr. Holland.

        During the year ended December 31, 1995, the Company paid $43,878 to
C.M.C., Inc., an entity controlled by Mr.  Watkins, for marketing services
provided in connection with the Company's installation at Oklahoma State
University.

        During the year ended December 31, 1995, the Company paid $57,385 to
O'Rourke Companies, Inc., an affiliate of Mr. O'Rourke, for management
consulting services provided to the Company.

        In connection with a $1.0 million principal amount loan to United
States Wireless Cable, Inc. ("U.S. Wireless") by First National Bank of Durant
("First National"), the Company agreed to purchase such loan upon demand from
First National for the aggregate amount of principal and interest thereon plus
any other amounts owed to First National by U.S. Wireless. U.S. Wireless is a
stockholder of the Company.  The loan was paid in full upon the consummation by
the Company's acquisition of the Lubbock market. In addition, on December 15,
1994, the Company (i) loaned $2.0 million to U.S. Wireless, which loan was
secured by 300,000 shares of the Company's Common Stock owned by U.S. Wireless
and all of the rights of U.S. Wireless in and to the Tulsa, Oklahoma wireless
cable market, (ii) acquired the rights of U.S.  Wireless in the Amarillo, Texas
market and (iii) was granted an option to acquire the Tulsa, Oklahoma market.
In May 1995, the Company exercised its option on the Tulsa market and closed
the acquisition of the Tulsa market.  U.S.  Wireless and a subsidiary of U.S.
Wireless ("USWS") repaid the $2.0 million loan in full upon the consummation of
the acquisition of the Tulsa market.

        On May 3, 1995, the Company acquired from Robert R. Story, a former
affiliate of USWS and U.S. Wireless and a current officer of the Company, all
of the issued and outstanding capital stock of Robert R. Story, Inc., which
owned and operated the Lubbock system, for $5.4 million in cash. Immediately
prior to the consummation of





                                     - 13 -
<PAGE>   16
the acquisition of the Lubbock market, Robert R. Story, Inc. acquired from USWS
all of USWS's rights in the Lubbock system. Upon the consummation of the
acquisition of the Lubbock market, the $1,000,000 principal amount loan to U.S.
Wireless by First National was paid in full.

        Pursuant to an interim loan agreement dated March 27, 1995 (the "Loan
Agreement"), Hunt Capital and Mr. Wheeler agreed to loan the Company up to an
aggregate of $4.0 million ($2.0 million each) and Jupiter agreed to loan to the
Company, or to guarantee a bank loan to the Company in the amount of, $2.0
million. Borrowings under the Loan Agreement could be used solely for working
capital. Borrowings under the Loan Agreement bore interest at 11% per annum.
All accrued interest on, and the principal amount of, all borrowings under the
Loan Agreement would have been due and payable in full on June 30, 1995,
subject to prepayment upon the receipt by the Company of cash proceeds from any
financing, refinancing or sale of assets. Amounts borrowed and repaid under the
Loan Agreement could not be reborrowed.  Borrowings under the Loan Agreement
were secured by the capital stock and assets of the Company's subsidiaries
operating the Lindsay and Shaw Systems. The Company borrowed $2.0 million under
the Loan Agreement, funded $1.0 million each by Hunt Capital and Mr. Wheeler.
The Company used a portion of the net proceeds from the private placement of
100,000 units (the "Units") to repay all amounts owed under the Loan Agreement.

        Pursuant to a Chemical Bank loan arrangement (the "Chemical Bank
Loan"), Chemical Bank agreed to loan the Company up to an aggregate of $2.0
million. Borrowings under the Chemical Bank Loan bore interest at the prime
rate plus 1% per annum. All accrued interest on, and the principal amount of,
all borrowings under the Chemical Bank Loan would have been due and payable on
demand, but in any event not later than June 30, 1995. The Company paid
Chemical Bank a facility fee of $5,000. Amounts borrowed and repaid under the
Chemical Bank Loan could not be reborrowed. Borrowings under the Chemical Bank
Loan were guaranteed by Jupiter and Mr. Sprague. The Company borrowed $1.0
million under the Chemical Bank Loan. The Company used a portion of the net
proceeds of the sale of the Units to repay all amounts owed under the Chemical
Bank Loan.

        The terms of the transactions described above were determined by the
parties thereto, and the Company believes that such transactions involving
affiliates were on terms no less favorable to the Company than could have been
obtained from unaffiliated third parties. All future transactions between the
Company and its officers, directors, principal stockholders and affiliates will
be on terms no less favorable to the Company than could be obtained from
unaffiliated third parties and will be approved by a majority of the
disinterested members of the Board of Directors.

                               ITEM 2 ON PROXY
  APPROVAL OF CERTAIN AMENDMENTS TO THE COMPANY'S 1994 EMPLOYEE STOCK OPTION
     PLAN INCLUDING THE INCREASE OF SHARES SUBJECT TO ISSUANCE THEREUNDER

OVERVIEW

        On February 26, 1996, the Board of Directors proposed that the
Heartland Wireless Communications, Inc. 1994 Employee Stock Option Plan be
amended (i) to change the definition of "Subsidiary" in order to permit the
issuance of stock options granted under the Employee Option Plan to officers
and employees of certain additional entities not currently within the group of
entities to which the Company can grant stock options but which are closely
affiliated with the Company and (ii) to increase the aggregate number of shares
subject to issuance under the Employee Option Plan from 950,000 to 1,950,000
shares (collectively, the "Employee Option Plan Amendments").  The complete
text of the Employee Option Plan, as proposed to be amended, is attached as
Exhibit A to this Proxy Statement.  Stockholders of the Company are urged to
refer to Exhibit A when considering this Proposal No. 2.

        Approval of the Employee Option Plan Amendments by stockholders of the
Company is one of the conditions of Rule 16b-3, a rule promulgated by the SEC
that provides an exemption from the operation of the "short-swing profit"
recovery provisions of Section 16(b) of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), with respect to the acquisition of options and
Common Stock under the Employee Option Plan.





                                     - 14 -
<PAGE>   17
        For a description of the principal features of the Employee Option
Plan, see "Executive Compensation and Related Information - Stock Option Plans
- - Employee Stock Option Plan."  Proceeds from the exercise of options granted
under the Employee Option Plan will be used for general corporate purposes.

AMENDMENT TO EXPAND DEFINITION OF SUBSIDIARY

        Currently, only officers and employees of the Company and its majority
owned subsidiaries are permitted to participate in the Employee Option Plan.
The Board of Directors believes that by restricting the definition of
"subsidiaries" to only those in which the Company holds at least 50% of the
total combined voting power, the Compensation Committee is precluded from
granting stock options to employees of certain entities in which the Company is
closely affiliated and upon whose success the Company is at least partially
dependent.  The Board further recognizes that situations have arisen and may
continue to arise where employees may be "transferred" to these affiliated
entities for the benefit of such entity, the Company and its stockholders.  The
Board believes that in these situations it is in the best interest of the
Company to permit such employees to retain their existing stock options without
interruption.

        The amendment proposed by the Board modifies the definition of
"Subsidiary" as used in the Employee Option Plan to refer to any entity,
whether corporation, limited liability company, joint venture or partnership in
which the members of the Compensation Committee determine, in their reasonable
discretion, that, by virtue of the Company's equity or participation interest
therein, the Board of Directors of the Company can reasonably be deemed to
control the policies and direction of such entity.  Management of the Company
believes that such an expanded definition will permit the added flexibility to
allow the granting of stock options under the Employee Option Plan to employees
of closely affiliated entities.

        Thomas W. Dixon resigned as an executive officer of the Company
effective February 26, 1996 to join CS Wireless Systems, Inc. as its Senior
Vice President - Operations.  If the Employee Option Plan Amendments are
approved by the stockholders of the Company, the stock options granted to Mr.
Dixon exercisable for an aggregate of 130,000 shares of Common Stock will
continue without interruption because CS Wireless Systems, Inc. will thereafter
meet the definition of a subsidiary under the Employee Option Plan.

        Certain related amendments necessary to ensure that stock options
granted after the definition of subsidiary is amended will thereafter comply
with the Internal Revenue Code of 1986, as amended (the "Code"), have also been
added.

INCREASE IN NUMBER OF SHARES ISSUABLE UNDER EMPLOYEE OPTION PLAN

        As of January 31, 1996, the Company had granted options to purchase
772,000 shares of the 950,000 shares of Common Stock authorized under the
Employee Option Plan.  Consequently, on February 26, 1996, the Board of
Directors of the Company determined that it would be in the best interest of
the Company, its stockholders and participants under the Employee Option Plan
to, pending stockholder approval, increase the number of shares issuable upon
exercise of options granted under the Employee Option Plan by 1,000,000 shares
of Common Stock.

        The purpose of the Employee Option Plan is to further the growth and
success of the Company by making the Common Stock available for purchase by all
officers and employees, and thus permit the Company to attract and retain well-
qualified executive, management and other personnel.  By amending the Employee
Option Plan to provide for the granting of options to purchase an additional
1,000,000 shares of Common Stock, the Company will continue the purposes of the
Employee Option Plan.  Without such amendment, the Company's ability to utilize
stock options as a form of incentive compensation would be substantially
limited.

        On February 26, 1996 the Compensation Committee granted options to
purchase an additional 410,500 shares of Common Stock to 19 executive officers
and employees under the Employee Option Plan, however, each of such option
grants were specifically conditioned upon approval of the Employee Option Plan
Amendments by the stockholders of the Company at the Meeting.  If the Employee
Option Plan Amendments are not approved at the





                                     - 15 -
<PAGE>   18
Meeting, the options granted on February 26, 1996 will not vest and no shares
of Common Stock will be issuable as a result thereof.

        As of April 1, 1996, there were outstanding options (including
contingent options granted February 26, 1996) exercisable for an aggregate of
1,182,500 shares of Common Stock by officers, employees and employee directors
of the Company under the Employee Option Plan.

NEW PLAN BENEFITS

        Because the amendments proposed to be made to the Employee Option Plan
do not substantively affect the number or dollar value of the benefits to be
received by participants thereunder, it is not possible to determine the dollar
value or the number of shares that will be received under the Employee Option
Plan as so amended.  However, please refer to "Executive Compensation and
Related Information" for information regarding the total number of stock
options granted to the executive officers during fiscal 1995 and the value of
all options held by such persons at December 31, 1995.  Non- executive
officers, as a group, received options exercisable for an aggregate of 132,000
shares of Common Stock during fiscal 1995 under the Employee Option Plan.  Each
of these grants, including those to executive officers, have exercise prices
ranging from $14.25 to $22.13 per share.  Outside directors are not eligible to
participate in the Employee Option Plan and, therefore, did not receive any
options thereunder during fiscal 1995.  The number of employee options granted
under the Employee Option Plan in 1995 is not necessarily indicative of the
number of shares subject to the options to be granted in the future.

CERTAIN FEDERAL INCOME TAX CONSIDERATIONS

        The following is intended only as a general guide as to certain federal
income tax consequences under current law for participation in the Employee
Option Plan and does not attempt to describe all potential tax consequences.
Furthermore, tax consequences are subject to change and a taxpayer's particular
situation may be such that some variation of the described rules is applicable.
Accordingly, each participant has been advised to consult his or her own tax
advisor with respect to the tax consequences of participating in the Employee
Option Plan.

        No tax obligation will arise for the optionee or the Company upon the
granting of either incentive stock options or nonqualified stock options under
the Employee Option Plan.  Upon exercise of a nonqualified stock option, an
optionee will recognize ordinary income in an amount equal to the excess, if
any, of the fair market value on the date of exercise of the stock acquired
over the exercise price of the option.  The Company will be entitled to a tax
deduction in an amount equal to the ordinary income recognized by the optionee.
Any additional gain or loss realized by an optionee on disposition of the
shares generally will be capital gain or loss to the optionee and will not
result in any additional tax deduction to the Company.  Because a nonqualified
stock option cannot be exercised prior to six months from the date of grant,
the taxable event arising from exercise of nonqualified stock options by
officers of the Company subject to Section 16(b) of the Exchange Act occurs on
the date the option is exercised.  The income recognized at the end of any
deferred period will include any appreciation in the value of the stock during
that period, and the capital gain holding period of the stock for purposes of
obtaining long-term capital gain treatment will not begin until the completion
of such period.

        Upon the exercise of an incentive stock option, an optionee recognizes
no immediate taxable income.  The tax cost is deferred until the optionee
ultimately sells the shares of stock.  If the optionee does not dispose of the
option shares within two years from the date the option was granted and within
one year after the exercise of the option ("holding periods"), and the option
is exercised no later than three months after the termination of the optionee's
employment, the gain on the sale will be treated as long-term capital gain.
Subject to the limitations in the Employee Option Plan, certain of these
holding periods and employment requirements are liberalized in the event of the
optionee's death or disability while employed by the Company.  The Company is
not entitled to any tax deduction, except that if the stock is disposed of
prior to satisfying the holding periods described above, the gain on the sale
of such stock equal to the lesser of (i) the fair market value of the stock on
the date of exercise minus the option price or (ii) the amount realized on
disposition minus the option price will be taxed to the optionee as ordinary
income and the Company will be entitled to a deduction in the same amount.  Any
additional gain or loss recognized by an





                                     - 16 -
<PAGE>   19
optionee upon disposition of shares prior to the expiration of the holding
periods outlined above generally will be capital gain or loss to the optionee
and will not result in any additional tax deduction to the Company.  The
"spread" between the fair market value of the option stock and the option price
upon exercise of an incentive stock option is an item of adjustment used in the
computation of the "alternative minimum tax" of the optionee under the Code.
The tax benefits which might otherwise accrue to an optionee may be affected by
the imposition of such tax if applicable in the optionee's individual
circumstances.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO AMEND THE
EMPLOYEE STOCK OPTION PLAN.

                                ITEM 3 ON PROXY
                     RATIFICATION OF SELECTION OF AUDITORS

        The Board of Directors of the Company has selected the firm of KPMG
Peat Marwick LLP, independent certified public accountants, to serve as
auditors for the Company for the fiscal year ending December 31, 1996.  KPMG
Peat Marwick LLP has served as the Company's auditors since its inception.  It
is expected that a representative of KPMG Peat Marwick LLP will be present at
the Meeting and will be available to make a statement (if he or she desires to
do so) and to respond to appropriate questions at the Meeting.  If the
stockholders do not ratify the selection of KPMG Peat Marwick LLP, the Board of
Directors may consider selection of other independent certified public
accountants to serve as independent auditors, but no assurances can be made
that the Board of Directors will do so or that any other independent certified
public accountants would be willing to serve.  The vote of a majority of the
shares of Common Stock represented in person or by proxy at the Meeting is
required to ratify the selection of auditors.

        THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE
RATIFICATION OF THIS SELECTION.

                                ITEM 4 ON PROXY
                 OTHER MATTERS THAT MAY COME BEFORE THE MEETING

        The Board of Directors of the Company knows of no matters other than
those referred to in the accompanying Notice of Annual Meeting of Stockholders,
which properly may come before the Meeting.  However, if any other matter
should be properly presented for consideration and voting at the Meeting or any
adjournment(s) thereof, it is the intention of the persons named as proxies on
the enclosed form of proxy card to vote the proxy cards in accordance with
their judgement.


             DISCLOSURE PURSUANT TO SECTION 16 OF THE EXCHANGE ACT

        Section 16(a) of the Exchange Act requires the Company's officers and
directors, and persons who are beneficial owners of ten percent or more of the
Company's Common Stock, to file reports of ownership and changes in ownership
of the Company's securities with the SEC.  Officers, directors and greater than
ten percent beneficial owners are required by applicable regulations to furnish
the Company with copies of all forms they file pursuant to Section 16(a).

        Based solely upon a review of the copies of the forms furnished to the
Company, and written representations from certain reporting persons that no
Forms 5 were required, the Company believes that during the fiscal year ended
December 31, 1995, all filing requirements applicable to its officers,
directors and ten percent beneficial owners were complied with except for the
following: (i) the filing by Mr. Hendrix for a Form 4, Statement of Changes in
Beneficial Ownership of Securities, with respect to his sale of 1,000 shares of
Common Stock in February 1995, one day after its due date, (ii) the filing by
Mr. Story of a Form 3, Initial Statement of Beneficial Ownership of Securities,
with respect to his direct holdings of 8,400 shares of Common Stock, his
indirect holdings of 500 shares of Common Stock and his grant of 65,000 stock
options under the Employee Option Plan, two months and six days after its due
date,





                                     - 17 -
<PAGE>   20
(iii) the filing by Mr. Bailey of a Form 5, Annual Statement of Changes in
Beneficial Ownership, with respect to his grant of 60,000 stock options under
the Employee Option Plan, one month and five days after its due date, (iv) the
filing by Mr. Hendrix of a Form 5, Annual Statement of Changes in Beneficial
Ownership, with respect to his grant of 24,000 stock options under the Employee
Option Plan, one month and five days after its due date, (v) the filing by Mr.
Dixon of a Form 5, Annual Statement of Changes in Beneficial Ownership, with
respect to his grant of 80,000 stock options under the Employee Option Plan,
one month and five days after its due date, (vi) the filing by Mr. Hagey of a
Form 5, Annual Statement of Changes in Beneficial Ownership, with respect to
his grant of 10,000 stock options under the Employee Option Plan, one month and
five days after its due date and (vii) the filing by Mr. O'Rourke of a Form 5,
Annual Statement of Changes in Beneficial Ownership, with respect to his
exercise of 1,000 stock options under the Non- Employee Directors Plan, one
month and 24 days after its due date.

                             STOCKHOLDER PROPOSALS

        It is presently contemplated that the 1997 Annual Meeting of
Stockholders will be held on or about April 30, 1997.  Proposals by
stockholders intended for inclusion in the proxy statement to be furnished to
all stockholders entitled to vote at the next annual meeting of the Company
must be received at the Company's principal executive offices not later than
December 13, 1996.  In order to curtail controversy as to the date on which a
proposal was received by the Company, it is suggested that proponents submit
their proposals by certified mail, return receipt requested.  Any such proposal
must also meet the other requirements of the rules of the SEC relating to
stockholder proposals.

                           EXPENSES AND SOLICITATION

        The Company will bear the cost of soliciting proxies, including
expenses in connection with the preparation and mailing of this Proxy Statement
and all papers which now accompany or may hereafter supplement it.
Solicitation of proxies will be primarily by mail.  However, proxies may also
be solicited by directors, officers and regular employees of the Company (who
will not be specifically compensated for such services) by telephone or
otherwise.  Brokerage houses and other custodians, nominees and fiduciaries
will be requested to forward proxies and proxy material to the beneficial
owners of Common Stock, and the Company will reimburse them for their expenses.

        THE COMPANY WILL PROVIDE WITHOUT CHARGE TO EACH PERSON BEING SOLICITED
BY THIS PROXY STATEMENT, UPON WRITTEN REQUEST, A COPY OF THE COMPANY'S 1995
ANNUAL REPORT AND FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995, FILED
WITH THE SEC.  ALL SUCH REQUESTS SHOULD BE DIRECTED TO HEARTLAND WIRELESS
COMMUNICATIONS, INC., 903 NORTH BOWSER, SUITE 140, RICHARDSON, TEXAS 75081,
ATTENTION: INVESTOR RELATIONS.

                                        By Order of the Board of Directors,
                                        
                                        
                                        
                                        
                                        
                                        /s/ JOHN R. BAILEY

                                        JOHN R. BAILEY
                                        Senior Vice President -- Finance, 
                                        Chief Financial Officer,
                                        Treasurer and Secretary
                                        
                                        Richardson, Texas
                                        April 10, 1996





                                     - 18 -
<PAGE>   21
                                                                       EXHIBIT A



                    HEARTLAND WIRELESS COMMUNICATIONS, INC.

                        1994 EMPLOYEE STOCK OPTION PLAN


1.      PURPOSE OF THE PLAN.

        The purpose of the HEARTLAND WIRELESS COMMUNICATIONS, INC. 1994
EMPLOYEE STOCK OPTION PLAN (the "Plan") is (i) to further the growth and
success of Heartland Wireless Communications, Inc., a Delaware corporation (the
"Company"), and its Subsidiaries (as hereinafter defined) by enabling officers
and employees of the Company and any of its Subsidiaries to acquire shares of
Common Stock, $.001 par value (the "Common Stock"), of the Company, thereby
increasing their personal interest in such growth and success, and (ii) to
provide a means of rewarding outstanding performance by such persons to the
Company and/or its Subsidiaries.  Options granted under the Plan may be either
"incentive stock options" ("ISOs"), intended to qualify as such under the
provisions of Section 422 of the Internal Revenue Code of 1986, as amended (the
"Code"), or non-qualified stock options ("NSOs").  For purposes of the Plan,
the  term "Parent"  shall mean "Parent Corporation"  as such  term is defined
in  Section 424(e)  of the Code and the term "Subsidiary" shall mean any
entity, whether corporation, limited liability company, joint venture, or
partnership in which the members of the Committee (as hereinafter defined)
determine in their reasonable discretion, that, by virtue of the Company's
equity or participation interest therein, the Board of Directors of the Company
can reasonably be deemed to elect one or more members to the governing body
thereof which, in turn, controls the policies and directors of such entity.
Unless the context otherwise requires, any ISO or NSO shall hereinafter be
referred to as an "Option."

2.      ADMINISTRATION OF THE PLAN.

        a.       STOCK OPTION COMMITTEE.

        So long as the Plan shall be required to comply with Rule 16b-3 ("Rule
16b-3") promulgated by the Securities and Exchange Commission (the "SEC") under
the Securities Exchange Act of 1934, as amended (the "1934 Act"), in order to
permit transactions pursuant to the Plan by officers and employee directors of
the Company to be exempt from the provisions of Section 16(b) of the 1934 Act,
the Plan shall be administered by a committee (the "Committee") consisting of
two or more directors appointed to such Committee from time to time by the
Board of Directors of the Company (the "Board"), and each member of the
Committee, at the effective date of his or her appointment to the Committee,
shall be a "disinterested person" within the meaning of Rule 16b-3.  The
members of the Committee may be removed at any time either with or without
cause by the Board.  Any vacancy on the Committee, whether due to action of the
Board or any other cause, shall be filled by the Board.  The term "Committee"
shall, for all purposes of the Plan other than this Section 2, be deemed to
refer to the Board if the Board is administering the Plan.

        b.       PROCEDURES.

        The Committee shall from time to time select a Chairman from among its
members and shall adopt such rules and regulations as it shall deem appropriate
concerning the holding of meetings and the administration of the Plan.  A
majority of the entire Committee shall constitute a quorum and the actions of a
majority of the members of the Committee present at a meeting at which a quorum
is present, or actions approved in writing by all of the members of the
Committee, shall be the actions of the Committee; provided, however, that if
the Committee consists of only two members, both shall be required to
constitute a quorum and to act at a meeting or to approve actions in writing.





                                      A-1
<PAGE>   22
        c.       INTERPRETATION.

        Except as otherwise expressly provided in the Plan, the Committee shall
have all powers with respect to the administration of the Plan, including,
without limitation, full power and authority to interpret the provisions of the
Plan and any Option Agreement (as defined in Section 5.b.), and to resolve all
questions arising under the Plan.  All decisions of the Board or the Committee,
as the case may be, shall be conclusive and binding on all participants in the
Plan.

3.      SHARES OF STOCK SUBJECT TO THE PLAN.

        a.       NUMBER OF SHARES.

        Subject to the provisions of Section 9 (relating to adjustments upon
changes in capital structure and other corporate transactions), the number of
shares of Common Stock subject at any one time to Options granted under the
Plan, plus the number of shares of Common Stock theretofore issued and
delivered pursuant to the exercise of Options granted under the Plan, shall not
exceed  1,950,000 shares.  If and to the extent that Options granted under the
Plan terminate, expire or are canceled without having been fully exercised, new
Options may be granted under the Plan with respect to the shares of Common
Stock covered by the unexercised portion of such terminated, expired or
canceled Options.

        b.       CHARACTER OF SHARES.

        The shares of Common Stock issuable upon exercise of an Option granted
under the Plan shall be (i) authorized but unissued shares of Common Stock,
(ii) shares of Common Stock held in the Company's treasury or (iii) a
combination of the foregoing.

        c.       RESERVATION OF SHARES.

        The number of shares of Common Stock reserved for issuance under the
Plan shall at no time be less than the maximum number of shares which may be
purchased at any time pursuant to outstanding Options.

4.      ELIGIBILITY.

        a.       GENERAL.

        Options may be granted by the Committee under the Plan only to persons
who are officers or employees (including directors who are officers or
employees) of the Company or any of its Subsidiaries.  Options granted under
the Plan shall be, in the discretion of the Committee, either ISOs or NSOs.
Notwithstanding the foregoing, Options may be conditionally granted to persons
who are prospective employees of the Company or any of its Subsidiaries;
provided, however, that any such conditional grant of an ISO to a prospective
employee shall, by its terms, become effective no earlier than the date on
which such person actually becomes an employee.

        b.       EXCEPTIONS.

        Notwithstanding anything contained in Section 4.a. to the contrary:

                 (i)      no ISO may be granted under the Plan to an employee
        who owns, directly or indirectly (within the meaning of Sections
        422(b)(6) and 424(d) of the Code), stock possessing more than 10% of
        the total combined voting power of all classes of stock of the Company
        or of its Parent or Subsidiaries, if any, unless (A) the Option Price
        (as defined in Section 6.a.) of the shares of Common Stock subject to
        such ISO is fixed at not less than 110% of the Fair Market Value on the
        date of grant (as determined in accordance with Section 6.b.) of such
        shares and (B) such ISO, by its terms, is not exercisable after the
        expiration of five years from the date it is granted;





                                      A-2
<PAGE>   23
                 (ii)     no Option may be granted to a person (A) who has been
        appointed pursuant to Section 2.a. to serve on the Committee effective
        as of a future date at any time during the period from the date such
        appointment is made to the date such appointment is to become effective
        or (B) who is serving as a member of the Committee;

                 (iii)    no Option may be granted to David E. Webb; and

                 (iv)     no ISO may be granted under the Plan to an employee
        of a Subsidiary unless such Subsidiary shall meet the definition of
        "Subsidiary Corporation" found in Section 424(f) of the Code; provided,
        however, that if and to the extent an Option purporting to be an ISO is
        granted to an employee of a Subsidiary which does not meet the
        aforementioned definition of "Subsidiary Corporation," such Option
        shall not be invalidated but shall be deemed, for all purposes, to the
        fullest extent permitted by law, a NSO.

5.      GRANT OF OPTIONS.

        a.       GENERAL.

        Options may be granted under the Plan at any time and from time to time
on or prior to the Expiration Date (as defined in Section 12).  Subject to the
provisions of the Plan, the Committee shall have plenary authority, in its
discretion, to determine:

                 (i)      the persons (from among the class of persons eligible
        to receive Options under the Plan) to whom Options shall be granted
        (the "Optionees");

                 (ii)     the time or times at which Options shall be granted;

                 (iii)    the number of shares subject to each Option;

                 (iv)     the Option Price of the shares subject to each
        Option, which price shall be not less than the minimum specified in
        Section 4.b.(i) or 6.a. (as applicable); and

                 (v)      the time or times when each Option shall become
        exercisable and the duration of the exercise period.

        b.       OPTION AGREEMENTS.

        Each Option granted under the Plan shall be designated as an ISO or an
NSO and shall be subject to the terms and conditions applicable to ISOs and/or
NSOs (as the case may be) set forth in the Plan.  In addition, each Option
shall be evidenced by a written agreement (an "Option Agreement"), containing
such terms and conditions and in such form, not inconsistent with the Plan, as
the Committee shall, in its discretion, provide.  Each Option Agreement shall
be executed by the Company and the Optionee.

        c.       NO EVIDENCE OF EMPLOYMENT.

        Nothing contained in the Plan or in any Option Agreement shall confer
upon any Optionee any right with respect to the continuation of his or her
employment by the Company or any of its Subsidiaries or interfere in any way
with the right of the Company or any such Subsidiary (subject to the terms of
any separate agreement to the contrary), at any time to terminate such
employment or to increase or decrease the compensation of the Optionee from the
rate in existence at the time of the grant of an Option.





                                      A-3
<PAGE>   24
        d.       DATE OF GRANT.

        The date of grant of an Option under this Plan shall be the date as of
which the Committee approves the grant; provided, however, that in the case of
an ISO, the date of grant shall in no event be earlier than the date as of
which the Optionee becomes an employee of the Company or one of its
Subsidiaries.

6.      OPTION PRICE.

        a.       GENERAL.

        Subject to Section 9, the price (the "Option Price") at which each
share of Common Stock subject to an Option granted under the Plan may be
purchased shall be determined by the Committee at the time the Option is
granted; provided, however, that in the case of an ISO (subject to Section
4.b.(i)) or an NSO, such Option price shall in no event be less than 100% of
the Fair Market Value on the date of grant (as determined in accordance with
Section 6.b.) of such share of Common Stock.

        b.       DETERMINATION OF FAIR MARKET VALUE.

        Subject to the requirements of Section 422 of the Code, for purposes of
the Plan, the "Fair Market Value" of shares of Common Stock shall be equal to:

                 (i)      if such shares are publicly trade, (x) the closing
        price, if applicable, or the average of the last bid and asked prices
        on the date of grant or, if lower, the average of the daily closing
        prices (or the mean between the last bid and asked prices for days on
        which no sales took place) of the 30 business days immediately
        preceding the date of grant, in the over-the-counter market as reported
        by NASDAQ, or (y) if the Common Stock is then traded on a national
        securities exchange, the average of the high and low prices on the date
        of grant or, if lower, the average of the daily closing prices (or the
        mean between the last bid and asked prices for days on which no sales
        took place) of the 30 business days immediately preceding the date of
        grant, on the principal national securities exchange on which it is so
        traded; or

                 (ii)     if there is no public trading market for such shares,
        the fair value of such shares on the date of grant as determined by the
        Committee after taking into consideration all factors which it deems
        appropriate, including, without limitation, recent sale and offer
        prices of the Common Stock in private transactions negotiated at arms'
        length.

        Anything contained in the Plan to the contrary notwithstanding, all
determinations pursuant to Section 6.b.(ii) shall be made without regard to any
restriction other than a restriction which, by its terms, will never lapse.

        c.       REPRICING OF NSOS.

        Subsequent to the date of grant of any NSO, the Committee may, at its
discretion and with the consent of the Optionee, establish a new Option Price
for such NSO so as to increase or decrease the Option price of such NSO.

7.      EXERCISABILITY OF OPTIONS.

        a.       COMMITTEE DETERMINATION.

        Each Option granted under the Plan shall be exercisable at such time or
times, or upon the occurrence of such event or events, and for such number of
shares subject to the Option, as shall be determined by the Committee and set
forth in the Option Agreement evidencing such Option; provided, however, no
Option granted under the Plan shall be exercisable during the 180-day period
immediately following the effective date of the registration statement filed by
the Company under the Securities Act of 1933, as amended (the "Securities
Act"), in connection with the initial public offering of the Common Stock.
Subject to the proviso of the immediately preceding sentence, if an Option is





                                      A-4
<PAGE>   25
not at the time of grant immediately exercisable, the Committee may (i) in the
Option Agreement evidencing such Option, provide for the acceleration of the
exercise date or dates of the subject Option upon the occurrence of specified
events and/or (ii) at any time prior to the complete termination of such
Option, accelerate the exercise date or dates of such Option.

        b.       AUTOMATIC TERMINATION OF OPTION.

        The unexercised portion of any Option granted under the Plan shall
automatically terminate and shall become null and void and be of no further
force or effect upon the first to occur of the following:

                 (i)      the seventh anniversary of the date on which such
        Option is granted or, in the case of any ISO granted to a person
        described in Section 4.b.(i), the fifth anniversary of the date on
        which such ISO is granted;

                 (ii)     the expiration of such period of time or the
        occurrence of such event as the Committee in its discretion may provide
        in the Option Agreement;

                 (iii)    the effective date of a Corporate Transaction (as
        defined in Section 9.b.) to which Section 9.b.(ii) (relating to
        assumptions and substitutions of Options) does not apply; provided,
        however, that an Optionee's right to exercise any Option outstanding
        prior to such effective date shall in all events be suspended during
        the period commencing 10 days prior to the proposed effective date of
        such Corporate Transaction and ending on either the actual effective
        date of such Corporate Transaction or upon receipt of notice from the
        Company that such Corporate Transaction will not in fact occur; and

                 (iv)     except to the extent permitted by Section 9.b.(ii),
        the date on which an Option or any part thereof or right or privilege
        relating thereto is transferred (otherwise than by will or the laws of
        descent and distribution), assigned, pledged, hypothecated, attached or
        otherwise disposed of by the Optionee.

        Anything contained in the Plan to the contrary notwithstanding, unless
otherwise provided in an Option Agreement, no Option granted under the Plan
shall be affected by any change of duties or position of the Optionee
(including a transfer to or from the Company or one of its Subsidiaries), so
long as such Optionee continues to be an officer or employee of the Company or
one of its Subsidiaries.

        c.       LIMITATIONS ON EXERCISE.

        Anything contained in the Plan to the contrary notwithstanding, an ISO
granted under the Plan to an Optionee shall not be exercisable to the extent
that the aggregate Fair Market Value on the date of grant of such ISO (as
determined in accordance with Section 6.b.) of all stock with respect to which
incentive stock options are exercisable for the first time by such Optionee
during any calendar year (under all plans of the Company and its Subsidiaries)
exceeds $100,000.

8.      PROCEDURE FOR EXERCISE.

        a.       PAYMENT.

        At the time an Option is granted under the Plan, the Committee shall,
in its discretion, specify one or more of the following forms of payment which
may be used by an Optionee upon exercise of his Option:

                 (i)      cash or personal or certified check payable to the
        Company in an amount equal to the aggregate Option price of the shares
        with respect to which the Option is being exercised;

                 (ii)     stock certificates (in negotiable form) representing
        shares of Common Stock having a Fair Market Value on the date of
        exercise (as determined in accordance with Section 6.b. as if the date
        of exercise





                                      A-5
<PAGE>   26
        were the date of grant) equal to the aggregate Option Price of the
        shares with respect to which the Option is being exercised; or

                 (iii)    a combination of the methods set forth in clauses (i)
        and (ii).

        b.       NOTICE.

        An Optionee (or other person, as provided in Section 10.b.) may
exercise an Option granted under the Plan in whole or in part (but for the
purchase of whole shares only), as provided in the Option Agreement evidencing
his or her Option, by delivering a written notice (the "Notice") to the
Secretary of the Company.  The Notice shall:

                 (i)      state that the Optionee elects to exercise the
        Option;

                 (ii)     state the number of shares with respect to which the
        Option is being exercised (the "Optioned Shares");

                 (iii)    state the method of payment for the Optioned Shares
        (which method must be available to the Optionee under the terms of his
        or her Option Agreement);

                 (iv)     state the date upon which the Optionee desires to
        consummate the purchase (which date must be prior to the termination of
        such Option and no later than 30 days from the delivery of such
        Notice);

                 (v)      include any representations of the Optionee required
        pursuant to Section 10.a.;

                 (vi)     if the Option is exercised pursuant to Section 10.b.
        by any person other than the Optionee, include evidence to the
        satisfaction of the Committee of the right of such person to exercise
        the Option; and

                 (vii)    include such further provisions consistent with the
        Plan as the Committee may from time to time require.

        The exercise date of an Option shall be the date on which the Company
receives the Notice from the Optionee.

        Within 30 days of the exercise of the Option, the Optionee shall
deliver to the Company a copy of any election filed by the Optionee with the
Internal Revenue Service under Section 83(b) of the Code.

        c.       ISSUANCE OF CERTIFICATES.

        The Company shall issue a stock certificate in the name of the Optionee
(or such other person exercising the Option in accordance with the provisions
of Section 10.b.) for the Optioned Shares as soon as practicable after receipt
of the Notice and payment of the aggregate Option Price for such shares.
Neither the Optionee nor any person exercising an Option in accordance with the
provisions of Section 10.b. shall have any privileges as a stockholder of the
Company with respect to any shares of stock subject to an Option granted under
the Plan until the date of issuance of a stock certificate pursuant to this
Section 8.c.

9.      ADJUSTMENTS.

        a.       CHANGES IN CAPITAL STRUCTURE.

        Subject to Section 9.b., if the Common Stock is changed by reason of a
stock split, reverse stock split, stock dividend or recapitalization, or
converted into or exchanged for other securities as a result of a merger,
consolidation or reorganization, the Committee shall make such adjustments in
the number and class of shares of stock with respect to which Options may be
granted under the Plan as shall be equitable and appropriate in order to make
such Options,





                                      A-6
<PAGE>   27
as nearly as may be practicable, equivalent to such Options immediately prior
to such change.  A corresponding adjustment changing the number and class of
shares allocated to, and the Option price of, each Option or portion thereof
outstanding at the time of such change shall likewise be made.  Anything
contained in the Plan to the contrary notwithstanding, in the case of ISOs, no
adjustment under this Section 9.a. shall be appropriate if such adjustment (i)
would constitute a modification, extension or renewal of such ISOs within the
meaning of Sections 422 and 424 of the Code, and the regulations promulgated by
the Treasury Department thereunder, or (ii) would, under Section 422 of the
Code and the regulations promulgated by the Treasury Department thereunder, be
considered the adoption of a new plan requiring stockholder approval.

        b.       CORPORATE TRANSACTIONS.

        The following rules shall apply in connection with the dissolution or
liquidation of the Company, a reorganization, merger or consolidation in which
the Company is not the surviving corporation, or a sale of all or substantially
all of the assets of the Company to another person or entity (a "Corporate
Transaction"):

                 (i)      each holder of an Option outstanding at such time
        shall be given (A) written notice of such Corporate Transaction at
        least 20 days prior to its proposed effective date (as specified in
        such notice) and (B) an opportunity, during the period commencing with
        delivery of such notice and ending 10 days prior to such proposed
        effective date, to exercise the Option to the full extent to which such
        Option would have been exercisable by the Optionee at the expiration of
        such 20-day period; provided, however, that upon the effective date of
        a Corporate Transaction, all Options granted under the Plan not so
        exercised shall automatically terminate; and

                 (ii)     anything contained in the Plan to the contrary
        notwithstanding, Section 9.b.(i) shall not be applicable if provision
        shall be made in connection with such Corporate Transaction for the
        assumption of outstanding Options by, or the substitution for such
        Options of new options covering the stock of, the surviving, successor
        or purchasing corporation, or a parent or subsidiary thereof, with
        appropriate adjustments as to the number, kind and option prices of
        shares subject to such options; provided, however, that in the case of
        ISOs, the Committee shall, to the extent not inconsistent with the best
        interests of the Company or its Subsidiaries (such best interests to be
        determined in good faith by the Committee in its sole discretion), use
        its best efforts to ensure that any such assumption or substitution
        will not constitute a modification, extension or renewal of the ISOs
        within the meaning of Section 424(h) of the Code and the regulations
        promulgated by the Treasury Department thereunder.

        c.       SPECIAL RULES.

        The following rules shall apply in connection with Section 9.a. and b.
above:

                 (i)      no fractional shares shall be issued as a result of
        any such adjustment, and any fractional shares resulting from the
        computations pursuant to Section 9.a. or b. shall be eliminated without
        consideration from the respective Options;

                 (ii)     no adjustment shall be made for cash dividends or the
        issuance to stockholders of rights to subscribe for additional shares
        of Common Stock or other securities; and

                 (iii)    any adjustments referred to in Section 9.a. or b.
        shall be made by the Committee in its sole discretion and shall be
        conclusive and binding on all persons holding Options granted under the
        Plan.





                                      A-7
<PAGE>   28
10.     RESTRICTIONS ON OPTIONS AND OPTIONED SHARES.

        a.       COMPLIANCE WITH SECURITIES LAWS.

        No Options shall be granted under the Plan, and no shares of Common
Stock shall be issued and delivered  upon the exercise of Options granted under
the Plan, unless and until the Company and/or the Optionee shall have complied
with all applicable Federal or state registration, listing and/or qualification
requirements and all other requirements of law or of any regulatory agencies
having jurisdiction.

        The Committee in its discretion may, as a condition to the exercise of
any Option granted under the Plan, require an Optionee (i) to represent in
writing that the shares of Common Stock received upon exercise of an Option are
being acquired for investment and not with a view to distribution and (ii) to
make such other representations and warranties as are deemed appropriate by
counsel to the Company.  Stock certificates representing shares of Common Stock
acquired upon the exercise of Options that have not been registered under the
Securities Act shall, if required by the Committee, bear the following legend:

        "THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
        UNDER THE SECURITIES ACT OF 1933.  THE SHARES HAVE BEEN ACQUIRED FOR
        INVESTMENT AND MAY NOT BE PLEDGED, HYPOTHECATED, SOLD OR TRANSFERRED IN
        THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR THE SHARES UNDER
        THE SECURITIES ACT OF 1933 OR AN OPINION OF COUNSEL TO THE COMPANY THAT
        REGISTRATION IS NOT REQUIRED UNDER SAID ACT."

        b.       NONASSIGNABILITY OF OPTION RIGHTS.

        No Option granted under this Plan shall be assignable or otherwise
transferable by the Optionee except by will or by the laws of descent and
distribution.  An Option may be exercised during the lifetime of the Optionee
only by the Optionee.  If an Optionee dies, his or her Option shall thereafter
be exercisable, during the period specified in the Option Agreement, by his or
her executors or administrators to the full extent to which such Option was
exercisable by the Optionee at the time of his or her death.

11.     EFFECTIVE DATE OF PLAN.

        This Plan shall become effective on the date (the "Effective Date") of
the consummation of the initial public offering of the Common Stock; provided,
however, that no Option shall be exercisable by an Optionee unless and until
the Plan shall have been approved by the stockholders of the Company in
accordance with the provisions of its Certificate of Incorporation and Bylaws,
which approval shall be obtained within 12 months before or after the adoption
of the Plan by the Board.

12.     EXPIRATION AND TERMINATION OF THE PLAN.

        Except with respect to Options then outstanding, the Plan shall expire
on the date (the "Expiration Date") which is the first to occur of (i) the
tenth anniversary of the Effective Date, (ii) the tenth anniversary of the date
on which the Plan is approved by the stockholders of the Company and (iii) the
date as of which the Board, in its sole discretion, determines that the Plan
shall terminate.  Any Options outstanding as of the Expiration Date shall
remain in effect until they have been exercised or terminated or have expired
by their respective terms.

13.     AMENDMENT OF PLAN.

        The Board may at any time prior to the Expiration Date modify and amend
the Plan in any respect; provided, however, that the approval of the holders of
a majority of the votes that may be cast by all of the holders of shares of
Common Stock and preferred stock of the Company, if any, entitled to vote
(voting as a single class) shall be obtained prior to any such amendment
becoming effective if such approval is required by law or is necessary to





                                      A-8
<PAGE>   29
comply with regulations promulgated by the SEC under Section 16(b) of the 1934
Act or with Section 422 of the Code or the regulations promulgated by the
Treasury Department thereunder.

14.     CAPTIONS.

        The use of captions in this Plan is for convenience.  The captions are
not intended to provide substantive rights.

15.     DISQUALIFYING DISPOSITIONS.

        If Optioned Shares acquired by exercise of an ISO granted under this
Plan are disposed of within two years following the date of grant of the ISO or
one year following the transfer of the Optioned Shares to the Optionee (a
"Disqualifying Disposition"), the holder of the Optioned Shares shall,
immediately prior to such Disqualifying Disposition, notify the Company in
writing of the date and terms of such Disqualifying Disposition and provide
such other information regarding the Disqualifying Disposition as the Company
may reasonably require.

16.     WITHHOLDING TAXES.

        Whenever under the Plan shares of Common Stock are to be delivered to
an Optionee upon exercise of an NSO, the Company shall be entitled to require
as a condition of delivery that the Optionee remit or, in appropriate cases,
agree to remit when due, an amount sufficient to satisfy all current or
estimated future Federal, state and local withholding tax and employment tax
requirements relating thereto.  At the time of a Disqualifying Disposition, the
Optionee shall remit to the Company in cash the amount of any applicable
Federal, state and local withholding taxes and employment taxes.

17.     OTHER PROVISIONS.

        Each Option granted under the Plan may contain such other terms and
conditions not inconsistent with the Plan as may be determined by the
Committee, in its sole discretion.  Notwithstanding the foregoing, each ISO
granted under the Plan shall include those terms and conditions which are
necessary to qualify the ISO as an "incentive stock option" within the meaning
of Section 422 of the Code and the regulations thereunder and shall not include
any terms or conditions which are inconsistent therewith.

18.     NUMBER AND GENDER.

        With respect to words used in this Plan, the singular form shall
include the plural form, the masculine gender shall include the feminine
gender, and vice-versa, as the context requires.

19.     GOVERNING LAW.

        The validity and construction of this Plan and the instruments
evidencing the Options granted hereunder shall be governed by the laws of the
State of Delaware.





                                      A-9
<PAGE>   30
                                [LOGO] HEARTLAND
                         WIRELESS COMMUNICATIONS, INC.


VIA EDGAR TRANSMISSION AND FEDERAL EXPRESS

April 5, 1996

Securities and Exchange Commission
450 5th Street, N.W.
Judiciary Plaza
Washington, DC 20549

       RE: HEARTLAND WIRELESS COMMUNICATIONS, INC. (CIK: 000950134) -
  PROXY MATERIALS FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD MAY 2, 1996

Ladies and Gentlemen:

Pursuant to Rule 14a-6(b) under the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), we are transmitting herewith through the EDGAR system,
the following materials for filing with the Commission in connection with the
solicitation by the Board of Directors of Heartland Wireless Communications,
Inc. (the "Company") of proxies for use at the Annual Meeting of Stockholders
of the Company to be held on May 2, 1996:

         (1)     Notice of Annual Meeting of Stockholders to be held on May 2,
                 1996;

         (2)     Proxy Statement for Annual Meeting of Stockholders; and

         (3)     Form of Proxy to be sent to stockholders.

The applicable filing fee of $125.00 has been deposited with the Commission c/o
Mellon Bank in Filing Fee Account Number 0000950134.

Additionally, please be advised that we will be sending to the Commission,
solely for your information, seven (7) copies of the Company's Annual Report to
Stockholders for the fiscal year ended December 31, 1995 not later than April
10, 1996, by Federal Express and accompanied by the hard copy of this letter.
The Annual Report is not deemed to be "soliciting material" or to be "filed"
with the Commission or subject to regulation otherwise than provided by Rule
14a- 3.

Please be advised that copies of the Annual report to Stockholders and
definitive copies of proxy materials will be mailed to security holders on or
about April 10, 1996.  You are hereby advised that the Financial Statements in
the Company's Annual Report on Form 10-K, forming a part of the Annual Report
to Stockholders, reflect a change in accounting principles from the preceding
year concerning the Company's accounting for the direct costs and installation
fees related to subscriber installations.  The effect of this change in
accounting principles on periods prior to January 1, 1995 was not material.
<PAGE>   31
                   HEARTLAND WIRELESS COMMUNICATIONS, INC.
                          903 N. Bowser, Suite 140
                          Richardson, Texas  75081

         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints J. R. Holland, Jr., David E. Webb and John R.
Bailey, and each or any of them, as proxies, each with the power to appoint his
substitute, and hereby authorizes each of them to represent and vote, as
designated below, all of the shares of the Common Stock, par value $.001 per
share, of Heartland Wireless Communications, Inc. (the "Company") held of
record by the undersigned at the close of business on April 1, 1996, at the
Annual Meeting of Stockholders to be held on May 2, 1996, or any adjournment(s)
thereof. 

IF NO DIRECTION IS GIVEN, THE SHARES WILL BE VOTED FOR PROPOSALS 1, 2 AND 3 AND
4. IF YOU PREFER TO GIVE DIRECTIONS SEPARATELY ON INDIVIDUAL ISSUES YOU MAY DO
SO BY MARKING THE APPROPRIATE BOXES ON THE REVERSE SIDE.

This proxy, when properly executed, will be voted in the manner directed herein
by the undersigned stockholder(s).  IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED "FOR" THE ELECTION OF THE NOMINEES UNDER PROPOSAL 1, "FOR" THE PROPOSAL
TO APPROVE THE AMENDMENTS TO THE 1994 EMPLOYEE STOCK OPTION PLAN TO, AMONG
OTHER THINGS, INCREASE THE NUMBER OF SHARES SUBJECT TO ISSUANCE THEREUNDER
UNDER PROPOSAL 2, "FOR" THE PROPOSAL TO RATIFY THE APPOINTMENT OF KPMG PEAT
MARWICK LLP AS INDEPENDENT PUBLIC ACCOUNTANTS OF THE COMPANY UNDER PROPOSAL 3,
AND IN THE DISCRETION OF THE PROXIES WITH RESPECT TO ANY OTHER MATTER THAT IS
PROPERLY PRESENTED AT THE MEETING.


           IMPORTANT:  TO BE SIGNED AND DATED ON THE REVERSE SIDE



                   HEARTLAND WIRELESS COMMUNICATIONS, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  [ ]

                                       FOR each of the            WITHHOLD      
                                    nominees listed below        AUTHORITY      
                                     (except as marked to   to vote for each of 
                                     the contrary below)   nominees listed below
1. Proposal to elect as directors of        [ ]                     [ ]
   the Company the following persons, 
   to hold office until the next 
   annual meeting of stockholders of 
   the Company or until their 
   respective successors have been 
   duly elected and qualified.
             
   J. R. Holland, Jr.
   L. Allen Wheeler
   David E. Webb
   Alvin H. Lane, Jr.
   Dennis M. O'Rourke
   John A. Sprague
   Wes W. Watkins
             
             
             
INSTRUCTION:  To withhold authority to vote for
any individual nominee, write that nominee's name
on the line below:

__________________________________________________

                                                      FOR    AGAINST    ABSTAIN
2. Proposal to approve the amendments to the          [ ]      [ ]        [ ]
   Company's 1994 employee stock option plan to,
   among other things, increase the number of shares
   of common stock subject to issuance under the
   employee stock option plan from 950,000 shares to
   1,950,000 shares.

3. Proposal to ratify the appointment of KPMG Peat    [ ]      [ ]        [ ]
   Marwick LLP as independent public accountants of
   the Company for the fiscal year ending December
   31, 1996.

4. In their discretion, the proxies are authorized    [ ]      [ ]        [ ]
   to vote upon such other business as may properly
   come before the meeting.

Please execute this proxy as your name appears hereon.  When shares are held by
joint tenants, both should sign.  When signing as attorney, executor,
administrator, trustee or guardian, please give full title as such. If a
corporation, please sign in full corporate name by the president or other
authorized officer.  If a partnership, please sign in partnership name by
authorized person.  PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY USING
THE ENCLOSED ENVELOPE.


DATED:____________________________________________________________________, 1996

________________________________________________________________________________
Signature

________________________________________________________________________________
Signature If Held Jointly
<PAGE>   32
                   HEARTLAND WIRELESS COMMUNICATIONS, INC.
                          903 N. Bowser, Suite 140
                          Richardson, Texas  75081

           REQUEST FOR INSTRUCTIONS TO STOCKHOLDER REPRESENTATIVE

This Request for Instruction is solicited by Heartland Wireless Communications,
Inc. (the "Company") and requests that you provide voting instructions to
Daniel A. Cartwright, in his capacity as the "Stockholder Representative" for
the former stockholders of American Wireless Systems, Inc. ("AWS"), with regard
to certain shares ("Escrow Shares") of Common Stock, $.001 par value per share,
of the Company held in the escrow created by the Escrow Agreement dated
February 23, 1996 among the Company, the Stockholder Representative and Harris
Trust Company of New York, as Escrow Agent.  Pursuant to the terms of the
Escrow Agreement, the Stockholder Representative has agreed to vote the Escrow
Shares that the undersigned would be entitled to receive if such Escrow Shares
were distributed as of April 1, 1996 in accordance with the instructions set
forth herein.  The undersigned hereby instructs the Stockholder Representative
to vote such Escrow Shares in accordance with the instructions contained herein
at the Annual Meeting of Stockholders to be held on May 2, 1996, or any
adjournment(s) thereof. 

IF NO DIRECTION IS GIVEN, THE SHARES WILL BE VOTED FOR PROPOSALS 1, 2 AND 3 AND
4. IF YOU PREFER TO GIVE DIRECTIONS SEPARATELY ON INDIVIDUAL ISSUES YOU MAY DO
SO BY MARKING THE APPROPRIATE BOXES ON THE REVERSE SIDE.

The Escrow Shares subject hereto will be voted by the Stockholder
Representative in the manner directed herein by the undersigned.  IF NO
DIRECTION IS MADE, THE ESCROW SHARES SUBJECT HERETO WILL BE VOTED "FOR" THE
ELECTION OF THE NOMINEES UNDER PROPOSAL 1, "FOR" THE PROPOSAL TO APPROVE THE
AMENDMENTS TO THE 1994 EMPLOYEE STOCK OPTION PLAN TO, AMONG OTHER THINGS,
INCREASE THE NUMBER OF SHARES SUBJECT TO ISSUANCE THEREUNDER UNDER PROPOSAL 2,
"FOR" THE PROPOSAL TO RATIFY THE APPOINTMENT OF KPMG PEAT MARWICK LLP AS
INDEPENDENT PUBLIC ACCOUNTANTS OF THE COMPANY UNDER PROPOSAL 3, AND IN THE
DISCRETION OF THE STOCKHOLDER REPRESENTATIVE WITH RESPECT TO ANY OTHER MATTER
THAT IS PROPERLY PRESENTED AT THE MEETING.

           IMPORTANT:  TO BE SIGNED AND DATED ON THE REVERSE SIDE



                   HEARTLAND WIRELESS COMMUNICATIONS, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  [ ]

                                       FOR each of the            WITHHOLD      
                                    nominees listed below        AUTHORITY      
                                     (except as marked to   to vote for each of 
                                     the contrary below)   nominees listed below
1. Proposal to elect as directors of        [ ]                     [ ]
   the Company the following persons, 
   to hold office until the next 
   annual meeting of stockholders of 
   the Company or until their 
   respective successors have been 
   duly elected and qualified.
             
   J. R. Holland, Jr.
   L. Allen Wheeler
   David E. Webb
   Alvin H. Lane, Jr.
   Dennis M. O'Rourke
   John A. Sprague
   Wes W. Watkins
             
             
             
INSTRUCTION:  To withhold authority to vote for
any individual nominee, write that nominee's name
on the line below:

__________________________________________________

                                                      FOR    AGAINST    ABSTAIN
2. Proposal to approve the amendments to the          [ ]      [ ]        [ ]
   Company's 1994 employee stock option plan to,
   among other things, increase the number of shares
   of common stock subject to issuance under the
   employee stock option plan from 950,000 shares to
   1,950,000 shares.

3. Proposal to ratify the appointment of KPMG Peat    [ ]      [ ]        [ ]
   Marwick LLP as independent public accountants of
   the Company for the fiscal year ending December
   31, 1996.

4. In his discretion, the Stockholder Representative  [ ]      [ ]        [ ]
   is instructed to vote upon such other business as 
   may properly come before the meeting.

Please execute this Request for Instruction as your name appears hereon.  When
shares are held by joint tenants, both should sign.  When signing as attorney,
executor, administrator, trustee or guardian, please give full title as such.   
If a corporation, please sign in full corporate name by the president or other
authorized officer.  If a partnership, please sign in partnership name by
authorized person.  PLEASE MARK, SIGN, DATE AND RETURN THIS REQUEST FOR
INSTRUCTION PROMPTLY USING THE ENCLOSED ENVELOPE.


DATED:____________________________________________________________________, 1996

________________________________________________________________________________
Signature

________________________________________________________________________________
Signature If Held Jointly


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission