RALCORP HOLDINGS INC
8-K, 1996-08-01
GRAIN MILL PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 Current Report

      Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): August 1, 1996



                             Ralcorp Holdings, Inc.
             (Exact name of registrant as specified in its charter)

      Missouri                   1-12766                      43-1664297
  (State or other              (Commission                 (I.R.S. Employer
  Jurisdiction of              File Number)               Identification No.)
  Incorporation)

           800 Market Street, Suite 2900
                  St. Louis, MO                         63101
              (Address of principal                   (Zip Code)
                executive offices)


                                (314) 877-7000
            (Registrant's telephone number, including area code)



<PAGE>




Item 5.  Other Events.

In a Press Release  dated August 1, 1996, a copy of which is attached  hereto as
Exhibit  99.1 and the text of which is  incorporated  by reference  herein,  the
Registrant announced earnings for its third quarter ended June 30, 1996.

Item 7.  Financial Statements and Exhibits.

Exhibit 99.1 Press Release dated August 1, 1996.






                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                        RALCORP HOLDINGS, INC.
                                            (Registrant)


Date:    August 1, 1996                 By:  /s/ Richard A. Pearce
                                             ---------------------
                                             Richard A. Pearce
                                             Chief Executive Officer
                                             and President







                                  EXHIBIT 99.1

                  Immediate
                  Patrick T. Farrell
                  314/877-7095

              RALCORP HOLDINGS, INC., THIRD QUARTER 1996 EARNINGS

St. Louis, MO, August 1, 1996 . . . Ralcorp Holdings, Inc., today reported sales
of $230.1  million and a net loss of $3.6 million for the quarter ended June 30,
1996 --  excluding a one-time  charge  against  earnings -- compared to sales of
$231.5 million and net earnings of $5.1 million for the third quarter last year.
For the nine  months,  the  Company  recorded  sales of $802.8  million  and net
earnings of $32.3 million -- again  excluding the one-time charge -- compared to
sales of $768.2  million and net  earnings of $44.1  million for the same period
last year.

The Company  recorded a net loss of $.11 per share for this year's third quarter
and net  earnings of $.98 per share for the nine months,  excluding  the charge,
compared  to $.15 per share and  $1.31 per share for the same  quarter  and nine
months last year.  The amount of the  one-time  charge is $20.7  million  ($12.7
million or $.39 per share after tax),  and its  inclusion in  operating  results
increases  the third  quarter net loss to $16.3  million or $.50 per share.  The
after-tax  charge  reduces net earnings for the nine months to $19.6  million or
$.59 per share.

The one-time charge covers expenses  related to a restructuring of the Company's
ready-to-eat cereal subsidiary.  The Company announced the restructuring plan in
June of this year in response to the recent and dramatic  changes in the pricing
structure of the cereal  category,  changes which are  negatively  impacting the
profitability  of  the  Company's  cereal  business.  The  restructuring  effort
includes  the  elimination  of a combined  290 jobs at the  Company's  St. Louis
headquarters and its cereal manufacturing  facility in Battle Creek, MI, as well
as the partial  closing of the Battle Creek plant.  It is  anticipated  that the
restructuring plan could remove approximately $25 million annually from the cost
structure of the Company's cereal business beginning in fiscal 1997. Realizing

<PAGE>




these cost savings will depend on the Company's  ability to consolidate  much of
its branded cereal production into its Cincinnati manufacturing facility.
<TABLE>

                       Business Segment Information
                       ----------------------------
<CAPTION>

                                         Three Months Ended June 30
                                         --------------------------

                                      Sales                Operating Profit
                              ----------------------    -----------------------

                                 1996         1995         1996         1995
                              ---------    ---------    ---------     ---------
<S>                           <C>          <C>          <C>           <C>

Consumer Foods                $   212.5    $   214.1    $     8.3*    $    22.1

Resort Operations                  17.6         17.4         (6.3)         (5.2)
                              ---------    ---------    ---------     ---------

  Total                       $   230.1    $   231.5    $     2.0     $    16.9
                              =========    =========    =========     =========
</TABLE>

<TABLE>
<CAPTION>

                                        Nine Months Ended June 30
                                        -------------------------

                                      Sales                Operating Profit
                              ----------------------    -----------------------

                                1996         1995         1996          1995
                              ---------    ---------    ---------     ---------
<S>                           <C>          <C>          <C>           <C>

Consumer Foods                $   681.3    $   654.0    $    45.3*    $    73.7

Resort Operations                 121.5        114.2         31.9          25.8
                              ---------    ---------    ---------     ---------

  Total                       $   802.8    $   768.2    $    77.2     $    99.5
                              =========    =========    =========     =========

<FN>

* Excluded  from the three and nine month periods ended June 30, 1996 is a $20.7
million  pre-tax charge  related to the  restructuring  of the Company's  cereal
subsidiary.
</FN>
</TABLE>


Consumer Foods
- --------------
Consumer  Foods sales were down less than one percent for the quarter and up 4.2
percent for the nine months on significantly  improved branded snack and private
label cracker volume, offset in the quarter and partially offset year to date by
volume reductions in both private label and branded cereal. Baby food sales were
up only slightly in the quarter on a small volume increase, and up significantly
for the nine months on strong volume growth.

Private label cereal  recorded its second  straight  quarter of reduced  volume,
down sharply in the third  quarter and down  slightly  for the nine months.  The
volume  shortfall is being  driven by the recent  reductions  in branded  cereal
pricing and heavy  promotional  spending by competitors,  which has narrowed the
price gap between  private label cereals and their  branded  counterparts.  This
negative trend is expected to continue in the Company's fourth quarter, although
the  restructuring  efforts  in the cereal  business  are  expected  to help the
Company  respond to private label pricing  concerns in future  periods.  Branded
cereal volume was down significantly for the quarter and nine months,  primarily
the result of the continued decline in a number of fractional share brands.  The
branded snack business  continues its strong growth following the restage of the
CHEX MIX product last year,  with volume up more than 50 percent for the quarter
and 70 percent for the nine months.

Consumer Foods operating profit, excluding the charge, was down $13.8 million in
the quarter due  exclusively  to cereal  related issues such as higher costs for
advertising and promotion,  commodities,  distribution and lower overall volume.
For the nine months,  operating  profit was down $28.4  million due primarily to
higher  advertising  and  promotion  and  commodities  costs in  cereal,  offset
slightly by gains in baby food and crackers and  cookies.  Substantially  all of
the  quarterly  increase in  advertising  and  promotion  spending and more than
one-third  of the  increase  year to date went to defend the  Company's  private
label cereal  franchise.  The combination of higher levels of competitive  trade
spending earlier in the year and the price reduction programs announced in April
and June by several  branded  cereal  competitors,  has  curtailed  sales of the
Company's  private  label cereal  products.  The increases in domestic baby food
volume,  which have driven that subsidiary's  operating profit gains in the nine
months, have slowed due to an increase in competitive activity late in the third
quarter and continuing early in the fourth quarter.

Resort Operations
- -----------------
Ralston  Resorts third quarter sales of $17.6 million were  virtually  flat with
the same  quarter  last year.  The resorts  recorded an  operating  loss of $6.3
million for the quarter,  which was $1.1 million  unfavorable to the same period
last year on lower overall skier visits  partially  offset by improved  pricing.
Ralston Resorts closed its last ski operation for the season  following the July
4th holiday, one month earlier than last year's record closing date, due to warm
spring  weather.  The warmer  weather also resulted in a quarterly  reduction in
skier visits of  approximately  13 percent.  For the nine months,  the Company's
resorts benefited from a five percent increase in skier visits, pushing the full
season total to 2.7 million skier visits. Operating profit improved for the nine
months to $31.9 million, or a 24 percent improvement for the period.

Historically,  more than the entire  year's  operating  profit at the  Company's
resorts are earned  during the second  fiscal  quarter,  which  includes the key
winter ski months. The third and fourth quarters generally record losses.

See the attached  schedule and notes for additional  information on the quarters
and nine months for both years.


EDITOR'S NOTE: On July 23, 1996,  Ralcorp Holdings announced that it has reached
a  definitive  agreement  to sell its  Ralston  Resorts ski  subsidiary  to Vail
Resorts,  Inc.,  for a combination of stock and assumed debt valued in excess of
$310 million. The completion of the transaction is subject to various government
approvals and is expected to close during the fall of 1996.



<PAGE>

<TABLE>

                          RALCORP HOLDINGS, INC.
                    CONSOLIDATED STATEMENT OF EARNINGS
                    (in millions except per share data)

<CAPTION>
                                  Three Months Ended         Nine Months Ended
                                       June 30,                   June 30,
                                    1996       1995          1996         1995
                                  --------   --------      --------     --------
<S>                               <C>        <C>           <C>          <C>

Net Sales                         $  230.1   $  231.5      $  802.8     $  768.2
                                  --------   --------      --------     --------

Costs and Expenses
Cost of products sold                126.6      126.1         408.3        393.4
Selling, general and
administrative                        44.6       37.3         132.5        120.2
Advertising and promotion             58.1       52.8         189.2        161.1
Interest expense                       6.8        7.0          20.2         21.2
Restructuring charge                  20.7                     20.7             
                                  --------   --------      --------     --------
                                     256.8      223.2         770.9        695.9
                                  --------   --------      --------     --------
Earnings (Loss) before
Income Taxes                         (26.7)       8.3          31.9         72.3
Income Taxes                         (10.4)       3.2          12.3         28.2
                                  --------   --------      --------     --------

Net Earnings (Loss)               $  (16.3)  $    5.1      $   19.6     $   44.1
                                  ========   ========      ========     ========

Earnings (Loss) per
Common Share                      $   (.50)  $    .15      $    .59     $   1.31
                                  ========   ========      ========     ========

Average Shares Outstanding            32.9       33.4          33.0         33.6
<FN>

See accompanying notes.

Notes:

1.   During the quarter  ended June 30,  1996,  the  Company  recorded a pre-tax
     charge of $20.7  million ($12.7  million  after  taxes or $.39 per  common
     share)  to  recognize  the  costs  related  to the restructuring  of  its
     ready-to-eat   cereal  subsidiary,   Ralston  Foods.  As  a  result  of
     this restructuring  plan,  approximately  100  positions  have  been
     eliminated  from the  Ralston  Foods subsidiary  and corporate  support
     groups,  primarily at the Company's  headquarters  in St. Louis, MO.  In
     addition,  the  restructuring  plan  includes  the  partial  closing of the
     Ralston Foods production facility in Battle Creek, MI, thereby reducing
     excess production  capacity in the Ralston Foods system and eliminating
     approximately  190 jobs from the production and  administrative  staffs
     at that facility.  Company management  currently  anticipates that all
     restructuring  activities will be completed by the end of the Company's
     current fiscal year.

2.   The average shares  outstanding  used to compute earnings (loss) per common
     share for the quarter and nine month  periods  ended June 30, 1996 and 1995
     are based on the average number of shares of Ralcorp Stock  outstanding for
     the  periods  then  ended.  Earnings  (Loss) per common  share is  computed
     independently  for all periods  presented,  therefore,  the sum of earnings
     (loss)  per  common  share  amounts  for the  quarters  may not  total  the
     year-to-date.

3.   Operating  results  for any  quarter  are not  necessarily  indicative  of
     the  results for any other quarter or for the full year.
</FN>
</TABLE>




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