JUST FOR FEET INC
DEFA14A, 1998-05-19
SHOE STORES
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<PAGE>
 
                                 May 19, 1998


          RE: MAY 29, 1998 - ANNUAL MEETING - YOUR VOTE IS IMPORTANT


Dear Fellow Shareholder:

According to our latest records, we have not received your proxy for the
important annual meeting of shareholders to be held on May 29, 1998.  Please
remember that proposals (1) and (2) require the affirmative vote of 66.77% and
66.66%, respectively, of the issued and outstanding shares, therefore your vote
is extremely important.  At this meeting, shareholders will be asked (i) to
   ---------                                                               
ratify (a) the adoption of an amendment to the Company's Articles of
Incorporation increasing the number of authorized shares of stock from
25,002,667 to 75,000,000 (the "Charter Amendment") and (b) the issuance of
shares of common stock in excess of the number authorized prior to giving effect
to the Charter Amendment; (ii) to consider a proposal to change the Company's
state of incorporation from Alabama to Delaware; and (iii) to elect six (6)
directors to serve until the next annual meeting of shareholders.

THE BOARD OF DIRECTORS OF THE COMPANY UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS
VOTE FOR EACH OF THE PROPOSALS SET FORTH IN THE PROXY.

IT IS ALSO IMPORTANT TO NOTE THAT INSTITUTIONAL SHAREHOLDERS SERVICES, AN
INDEPENDENT SHAREHOLDER ADVISORY SERVICE, HAS RECOMMENDED THAT SHAREHOLDERS VOTE
FOR ALL THE PROPOSALS.
- ---                   

REMEMBER, IF YOU DO NOT VOTE, IT WILL HAVE THE SAME EFFECT AS A VOTE AGAINST
PROPOSALS (1) AND (2).  Consequently, your vote is very important no matter how
many or few shares you own.  Please take a moment to sign, date and return the
enclosed form of proxy today in the enclosed postage-paid envelope.


                                    Sincerely,


                                    Harold Ruttenberg
                                    Chairman of the Board, President
                                    and Chief Executive Officer
<PAGE>
 
             [LETTERHEAD OF GEORGESON & COMPANY INC. APPEARS HERE]

May 11, 1998

Dear Shareholder:

Georgeson & Company would like to thank you for returning your proxy card for 
the Annual Meeting of Shareholders for Just For Feet, Inc. on May 29, 1998.

Unfortunately, you neglected to sign the card, making it invalid. We are 
returning the card for your signature and hope that you will return it to us as 
soon as possible. Due to the approaching meeting date, your promptness would be 
greatly appreciated.

Thank you, once again!

Sincerely,

GEORGESON & COMPANY INC.
(Proxy Tabulator for Just For Feet, Inc.)



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