PRICE T ROWE EQUITY SERIES INC
N-30D, 1996-08-19
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T. Rowe Price Personal Strategy Balanced Portfolio

Semiannual Report
June 30, 1996

Dear Investor

The U.S. stock market continued to perform well during the six months ended
June 30, but with a higher degree of volatility than in recent years. However,
the bond market suffered as yields rose sharply from their January lows. Your
fund generated solid returns over the last six months and even stronger
results during the 12-month period.

Performance and Strategy Review

Performance Comparison

                                               Periods Ended 6/30/96
                                               _____________________
                                         6 Months                12 Months
                                         ________                _________
Personal Strategy
Balanced Portfolio                         4.14%                   15.64%
Combined Index Portfolio*                  5.46                    17.24

* An unmanaged portfolio composed of 60% stocks (S&P 500) and 40% bonds
(Lehman Brothers Aggregate Bond Index).

      Your fund's absolute returns were solid, but foreign stocks failed to
deliver the powerful returns of the domestic stock market. Our exposure here,
coupled with an overweighting in bonds, caused the fund to lag its benchmark
over the past 6- and 12-month periods.
      The objective of this fund is to provide the highest total return
consistent with an emphasis on both income and capital appreciation. The
typical asset mix is 60% stocks, 30% bonds, and 10% cash - with 10 percentage
point variations permitted for each asset class.

Chart 1 - Asset Allocation graph

      At the end of June, your fund had 58% of its net assets in stocks, 32%
in bonds, and 10% in cash reserves. The equity weighting was increased by two
percentage points since the end of December, reflecting the addition of
foreign stocks in February to enhance the overall diversification of the fund.
We continued to overweight bonds since we anticipated a continuation of last
year's fixed income rally. In the equity area, we favored growth over value
stocks.

Market Review

The fund's investment committee meets monthly to adjust the weightings of
stocks, bonds, and money market securities within the appropriate ranges based
on market conditions and economic fundamentals. The committee increased the
weighting in stocks while maintaining the same exposure to bonds it had at the
end of 1995.
      Just six months ago we reported that the economy was slowing and
interest rates were falling. Since then, the situation has reversed: Interest
rates rose through the end of June, and the economy's momentum stirred up
fears of inflation. Both the stock and bond markets were extremely volatile.
With strong gains in employment, 2.3% annualized growth in the first quarter,
and a stronger growth rate expected in the second quarter, bond yields moved
higher. The 30-year Treasury bond yield climbed to more than 7% from less than
6% at year-end, driving down prices in most sectors of the fixed income
market.
      The exception was high-yield securities, which posted relatively strong
returns during the reporting period. These bonds tend to fare well in a
strengthening economy because of improving corporate profits. Foreign bonds
have not done well, however, as the continuing strength of the dollar against
most major currencies curtailed returns for U.S. investors.

Chart 2 - Interest Rate Levels graph

      The stock market, on the other hand, continued to post solid advances.
The unmanaged Standard & Poor's 500 Stock Index registered a gain of 10.1% for
the last six months and 26.0% for the last 12 months. Small-cap stocks were
even more robust, outstripping their large-cap counterparts.
      Although foreign stocks have recently lagged their U.S. brethren, over
the long term foreign equity returns have kept pace with or exceeded the U.S.
market while reducing the overall volatility in a portfolio. We believe
foreign equities offer good value at this time, and as global markets improve
they could favorably influence the performance of your fund.

Outlook

The strength of the economy took many of us by surprise. The concern now is
whether the economy is growing too fast, raising the specter of a possible
pickup in the rate of inflation. There is little question that the bond market
considers the prospect of accelerating inflation daunting, as interest rates
have risen significantly since late last year.
      In our view, it is possible that the bond market may experience further
weakness in the months ahead, although the recent rise in yields may have
discounted much of the news on the inflation front. We believe bond returns in
coming months will more likely come from income than from price appreciation.
Turning to stocks, the domestic market has continued to climb, but with sharp
volatility, particularly after the end of the reporting period. Corporate
earnings have been strong, but if interest rates continue to rise and wage
inflation becomes an issue, profits could suffer.
      Foreign equity markets appear to offer good value at this time, in our
estimation. The European economic cycle is behind that of the U.S., allowing
for further sustainable growth. We expect overall growth in foreign markets to
continue advancing. In this type of environment, your fund's exposure to
foreign equities and to selected areas of the domestic market should benefit
performance over the long term.

      Respectfully submitted,



      
      Peter Van Dyke
      President and Chairman of the Investment Advisory Committee

July 26, 1996

Average Annual Compound Total Return

This table shows how the fund would have performed each year if its actual (or
cumulative) returns for the periods shown had been earned at a constant rate.

Periods Ended June 30, 1996

                                                    Since Inception 
                                       1 Year           12/30/94
                                       _______      ________________

                                       15.64%            21.62%

Investment return and principal value represent past performance and will
vary. Shares may be worth more or less at redemption than at original
purchase. Performance does not reflect insurance company contract and other
separate account charges. If these charges were deducted, performance would
have been lower.

Portfolio Overview
June 30, 1996

                                     Percent of
                                     Net Assets
                                     ___________

Money Markets                           10.0%
   Commercial Paper                     12.0
   Other Assets Less Liabilities        (2.0)

Bonds                                   32.0%
   U.S. Government Agencies              2.0
   Corporate                            17.0
   Mortgage-Backed                      10.0
   Foreign Government Agencies           3.0

Stocks                                  58.0%
Ten Largest Holdings                    11.3
   GE                                    2.0
   Fannie Mae                            1.4
   Coca-Cola                             1.2
   PepsiCo                               1.2
   Freddie Mac                           1.1
   Great Lakes Chemical                  1.0
   Amgen                                 0.9
   UNUM                                  0.9
   Pfizer                                0.8
   Johnson & Johnson                     0.8

Chart 3 - SEC Performance Comparison graph

Statement of Net Assets
T. Rowe Price Personal Strategy Balanced Portfolio / June 30, 1996 (Unaudited)
(value in thousands)
                                          
                                                                   Value
Common Stocks - 58.3%
FINANCIAL - 10.0%
BANK AND TRUST - 2.8%
      100  shs     Air Liquide L (FRF) . . . . . . . . . .   $        18
   10,000          Banca Commerciale Italiana (ITL). . . .            20
      300          Banco de Bilbao Vizcaya ADR . . . . . .            12
      300          Banco Frances del Rio ADR . . . . . . .             9
    4,000          Barclays (GBP). . . . . . . . . . . . .            48
      680          Chase Manhattan . . . . . . . . . . . .            48
      300          Deutsche Bank (DEM) . . . . . . . . . .            14
    2,000          Development Bank of Singapore (SGD) . .            25
    1,400          HSBC Holdings (GBP) . . . . . . . . . .            22
    1,140          J. P. Morgan. . . . . . . . . . . . . .            96
      900          KeyCorp . . . . . . . . . . . . . . . .            35
      720          Mellon Bank . . . . . . . . . . . . . .            41
    1,600          National City . . . . . . . . . . . . .            56
      100          Schweizerischer Bankverein (CHF). . . .            20
      200          Societe Generale (FRF). . . . . . . . .            22
    4,000          Westpac Bank (AUD). . . . . . . . . . .            18
                                                                     504
INSURANCE - 3.7%
    1,100          ACE Limited . . . . . . . . . . . . . .            51
    2,200          American General. . . . . . . . . . . .            80
      650          American International Group. . . . . .            64
    3,200          PartnerRe Holdings ADR. . . . . . . . .            96
      500          St. Paul Companies. . . . . . . . . . .            27
    4,800          Travelers/Aetna Property 
                     Casualty (Class A). . . . . . . . . .           136
    2,470          UNUM. . . . . . . . . . . . . . . . . .           154
    4,300          Willis-Corroon ADR. . . . . . . . . . .            51
                                                                     659
FINANCIAL SERVICES - 3.5%
      950          American Express. . . . . . . . . . . .            42
      400          AXA (FRF) . . . . . . . . . . . . . . .            22
    7,420          Fannie Mae. . . . . . . . . . . . . . .           249
    2,370          Freddie Mac . . . . . . . . . . . . . .           203
    1,700          Green Tree Financial. . . . . . . . . .            53
    1,000          ING Groep (NLG) . . . . . . . . . . . .            30
      500       *  ING Groep, scrip shares,
                     8/2/96 (NLG). . . . . . . . . . . . .             8
      330          Sallie Mae. . . . . . . . . . . . . . .            24
                                                                     631
Total Financial                                                    1,794

UTILITIES - 3.2%
TELEPHONE SERVICES - 1.1%
    2,100  shs     ALLTEL. . . . . . . . . . . . . . . . .   $        65
      920          AT&T. . . . . . . . . . . . . . . . . .            57
      560          SBC Communications. . . . . . . . . . .            28
      200          Telefonica de Espana ADR. . . . . . . .            11
    1,000          Telmex ADR. . . . . . . . . . . . . . .            33
                                                                     194
ELECTRIC UTILITIES - 2.1%
    4,800          Centerior Energy. . . . . . . . . . . .            35
      100          Electrabel (BEL). . . . . . . . . . . .            21
      300          Empresa Nacional de Electricidad ADR. .            19
    1,470          Entergy . . . . . . . . . . . . . . . .            42
    6,000          Hong Kong Electric (HKD). . . . . . . .            18
    6,500       *  Niagara Mohawk. . . . . . . . . . . . .            50
    1,600          PECO Energy . . . . . . . . . . . . . .            42
      840          Texas Utilities . . . . . . . . . . . .            36
    3,300          Unicom. . . . . . . . . . . . . . . . .            92
      500          Veba (DEM). . . . . . . . . . . . . . .            27
                                                                     382
Total Utilities                                                      576

CONSUMER NONDURABLES - 16.2%
COSMETICS - 0.1%
    1,000          Kao (JPY) . . . . . . . . . . . . . . .            13
BEVERAGES - 2.9%
      840          Anheuser-Busch. . . . . . . . . . . . .            63
    4,360          Coca-Cola . . . . . . . . . . . . . . .           213
      100          LVMH (FRF). . . . . . . . . . . . . . .            24
    6,000          PepsiCo . . . . . . . . . . . . . . . .           212
                                                                     512
FOOD PROCESSING - 2.5%
      500          Cadbury Schweppes ADR . . . . . . . . .            16
      500          Danisco (DKK) . . . . . . . . . . . . .            25
      100          Eridania Beghin-Say (FRF) . . . . . . .            16
      830          General Mills . . . . . . . . . . . . .            45
    2,000          Heinz . . . . . . . . . . . . . . . . .            61
    1,600          McCormick . . . . . . . . . . . . . . .            35
       60          Nestle (CHF). . . . . . . . . . . . . .            68
    1,300          Pioneer Hi-Bred . . . . . . . . . . . .            69
      680          Ralston Purina. . . . . . . . . . . . .            44
    1,770          Sara Lee. . . . . . . . . . . . . . . .            57
                                                                     436
HOSPITAL SUPPLIES/HOSPITAL 
MANAGEMENT - 1.4%
      860  shs     Baxter International. . . . . . . . . .   $        41
      700       *  Boston Scientific . . . . . . . . . . .            31
    2,140          Columbia/HCA Healthcare . . . . . . . .           114
    2,100       *  St. Jude Medical. . . . . . . . . . . .            70
                                                                     256
PHARMACEUTICALS - 6.3%
      940          American Home Products. . . . . . . . .            57
    3,000       *  Amgen . . . . . . . . . . . . . . . . .           162
      500          Astra (Class B) (SEK) . . . . . . . . .            22
      500       *  Biogen. . . . . . . . . . . . . . . . .            27
      290          Bristol-Myers Squibb. . . . . . . . . .            26
       25          Ciba-Geigy (CHF). . . . . . . . . . . .            30
      300          Eli Lilly . . . . . . . . . . . . . . .            19
       50          Gehe (DEM). . . . . . . . . . . . . . .            34
    2,100       *  Genentech . . . . . . . . . . . . . . .           110
    2,980          Johnson & Johnson . . . . . . . . . . .           148
      900          Merck . . . . . . . . . . . . . . . . .            58
    5,300       *  Perrigo . . . . . . . . . . . . . . . .            60
    2,120          Pfizer. . . . . . . . . . . . . . . . .           151
      617          Pharmacia & Upjohn. . . . . . . . . . .            27
    1,360          SmithKline Beecham ADR. . . . . . . . .            74
    1,000          Takeda Chemical Industries (JPY). . . .            18
    1,980          Warner-Lambert. . . . . . . . . . . . .           109
                                                                   1,132
MISCELLANEOUS CONSUMER PRODUCTS - 2.7%
    2,000          Benetton Group (ITL). . . . . . . . . .            26
    1,000          Bridgestone (JPY) . . . . . . . . . . .            19
      420          Colgate-Palmolive . . . . . . . . . . .            36
    1,670          Hasbro. . . . . . . . . . . . . . . . .            60
    2,000          Kuraray (JPY) . . . . . . . . . . . . .            22
    8,000          Lion Nathan (NZD) . . . . . . . . . . .            21
    1,740          Newell. . . . . . . . . . . . . . . . .            53
    1,260          Philip Morris . . . . . . . . . . . . .           131
      900          Procter & Gamble. . . . . . . . . . . .            82
      320          Tambrands . . . . . . . . . . . . . . .            13
      730          UST . . . . . . . . . . . . . . . . . .            25
                                                                     488
HEALTH CARE SERVICES - 0.3%
    1,100          United HealthCare . . . . . . . . . . .            56
Total Consumer Nondurables                                         2,893

CONSUMER SERVICES - 6.6%
GENERAL MERCHANDISERS - 1.3%
      600          Dayton Hudson . . . . . . . . . . . . .            62
    1,000          Marui (JPY) . . . . . . . . . . . . . .            22
    5,000  shs     Tesco (GBP) . . . . . . . . . . . . . .   $        23
    1,700          TJX . . . . . . . . . . . . . . . . . .            57
    2,700          Wal-Mart. . . . . . . . . . . . . . . .            69
                                                                     233
SPECIALTY MERCHANDISERS - 1.8%
    3,000          Circuit City Stores . . . . . . . . . .           108
      600       *  Federated Department Stores . . . . . .            20
    2,600       *  General Nutrition . . . . . . . . . . .            45
    1,900          Home Depot. . . . . . . . . . . . . . .           103
    2,200       *  Revco . . . . . . . . . . . . . . . . .            53
                                                                     329
ENTERTAINMENT AND LEISURE - 1.6%
      870          Disney. . . . . . . . . . . . . . . . .            55
    5,000          Hutchison Whampoa (HKD) . . . . . . . .            32
    1,270          McDonald's. . . . . . . . . . . . . . .            59
    1,020          Reader's Digest (Class B) . . . . . . .            40
    2,000       *  Sharp (JPY) . . . . . . . . . . . . . .            35
    1,415       *  Viacom (Class B). . . . . . . . . . . .            55
                                                                     276
MEDIA AND COMMUNICATIONS - 1.9%
    2,000          Elsevier (NLG). . . . . . . . . . . . .            30
    3,560          Gaylord Entertainment . . . . . . . . .           101
      900          Reuters ADR . . . . . . . . . . . . . .            65
    3,940          Vodafone ADR. . . . . . . . . . . . . .           145
                                                                     341
Total Consumer Services                                            1,179

CONSUMER CYCLICALS - 2.3%
AUTO RELATED - 0.2%
      500          Honda ADR . . . . . . . . . . . . . . .            26
BUILDING AND REAL ESTATE - 1.1%
    3,000          Cheung Kong Holdings (HKD). . . . . . .            21
    5,000          DBS Land (SGD). . . . . . . . . . . . .            17
    4,200          DeBartolo Realty, REIT. . . . . . . . .            68
    4,300          Federal Realty Investment Trust, REIT .            97
                                                                     203
MISCELLANEOUS CONSUMER 
DURABLES - 1.0%
    3,600          Corning . . . . . . . . . . . . . . . .           138
      200          Roussel UCLAF (FRF) . . . . . . . . . .            48
                                                                     186
Total Consumer Cyclicals                                             415

TECHNOLOGY - 4.2%
ELECTRONIC COMPONENTS - 1.3%
      700       *  Altera. . . . . . . . . . . . . . . . .            27
    1,300  shs     Intel . . . . . . . . . . . . . . . . .   $        95
      600       *  Maxim Integrated Products . . . . . . .            16
    1,000          Tyco International. . . . . . . . . . .            41
    1,600       *  Xilinx. . . . . . . . . . . . . . . . .            51
                                                                     230
ELECTRONIC SYSTEMS - 0.6%
      500          Hewlett-Packard . . . . . . . . . . . .            50
      800          Honeywell . . . . . . . . . . . . . . .            43
      400          Nokia ADR . . . . . . . . . . . . . . .            15
                                                                     108
INFORMATION PROCESSING - 0.4%
      300          Hitachi ADR . . . . . . . . . . . . . .            28
      410          IBM . . . . . . . . . . . . . . . . . .            41
                                                                      69
OFFICE AUTOMATION - 0.4%
    1,400       *  Ceridian. . . . . . . . . . . . . . . .            71
TELECOMMUNICATIONS - 1.2%
    1,500       *  3Com. . . . . . . . . . . . . . . . . .            69
    1,600       *  AirTouch Communications . . . . . . . .            45
    2,700       *  Bay Networks. . . . . . . . . . . . . .            69
      600          LM Ericsson (Class B) ADR . . . . . . .            13
      200          Telecomunicacoes Brazil ADR . . . . . .            14
                                                                     210
AEROSPACE AND DEFENSE - 0.3%
      220          AlliedSignal. . . . . . . . . . . . . .            12
      550          Boeing. . . . . . . . . . . . . . . . .            48
                                                                      60
Total Technology                                                     748

CAPITAL EQUIPMENT - 3.5%
ELECTRICAL EQUIPMENT - 2.8%
       20          ABB (DEM) . . . . . . . . . . . . . . .            25
    2,500          Exide . . . . . . . . . . . . . . . . .            60
    4,080          GE. . . . . . . . . . . . . . . . . . .           353
      500          Siemans (DEM) . . . . . . . . . . . . .            27
    2,000          Tomkins ADR . . . . . . . . . . . . . .            30
                                                                     495
MACHINERY - 0.7%
      580          Deere . . . . . . . . . . . . . . . . .            23
      100       *  Man (DEM) . . . . . . . . . . . . . . .            26
    1,600       *  Varity. . . . . . . . . . . . . . . . .            77
                                                                     126
Total Capital Equipment                                              621

BUSINESS SERVICES AND TRANSPORTATION - 3.6%
COMPUTER SERVICE AND SOFTWARE - 2.3%
    1,200  shs     Adobe Systems . . . . . . . . . . . . .   $        43
    2,140          Automatic Data Processing . . . . . . .            83
    1,117          First Data. . . . . . . . . . . . . . .            89
    1,000       *  Intuit. . . . . . . . . . . . . . . . .            47
      480       *  Microsoft . . . . . . . . . . . . . . .            57
    1,200       *  Oracle Systems. . . . . . . . . . . . .            47
    1,550       *  Sybase. . . . . . . . . . . . . . . . .            37
                                                                     403
DISTRIBUTION SERVICES - 0.7%
    1,240          Alco Standard . . . . . . . . . . . . .            56
    1,040          Cardinal Health . . . . . . . . . . . .            75
                                                                     131
MISCELLANEOUS BUSINESS 
SERVICES - 0.3%
    1,400          WMX Technologies. . . . . . . . . . . .            46
AIRLINES - 0.3%
      420       *  AMR . . . . . . . . . . . . . . . . . .            38
      600          KLM Royal Dutch Airlines ADR. . . . . .            19
                                                                      57
Total Business Services and Transportation                           637

ENERGY - 3.8%
ENERGY SERVICES - 1.1%
      600          Halliburton . . . . . . . . . . . . . .            33
    1,490          Schlumberger. . . . . . . . . . . . . .           126
    1,000          Total ADR . . . . . . . . . . . . . . .            37
                                                                     196
INTEGRATED PETROLEUM - DOMESTIC - 1.4%
      880          Atlantic Richfield. . . . . . . . . . .           104
      620          British Petroleum ADR . . . . . . . . .            66
      730          Unocal. . . . . . . . . . . . . . . . .            25
    2,360          USX-Marathon. . . . . . . . . . . . . .            48
                                                                     243
INTEGRATED PETROLEUM - INTERNATIONAL - 1.3%
      410          Exxon . . . . . . . . . . . . . . . . .            36
      380          Mobil . . . . . . . . . . . . . . . . .            42
      400          Repsol ADR. . . . . . . . . . . . . . .            14
      700          Royal Dutch Petroleum ADR . . . . . . .           108
      470          Texaco. . . . . . . . . . . . . . . . .            39
                                                                     239
Total Energy                                                         678

PROCESS INDUSTRIES - 3.8%
DIVERSIFIED CHEMICALS - 0.2%
      500  shs     DuPont. . . . . . . . . . . . . . . . .   $        40
SPECIALTY CHEMICALS - 1.9%
      570          3M. . . . . . . . . . . . . . . . . . .            39
    2,600          A. Schulman . . . . . . . . . . . . . .            64
      200          Akzo Nobel (NLG). . . . . . . . . . . .            24
      100          BASF AG (DEM) . . . . . . . . . . . . .            29
    2,750          Great Lakes Chemical. . . . . . . . . .           171
    1,000          Pall. . . . . . . . . . . . . . . . . .            24
                                                                     351
PAPER AND PAPER PRODUCTS - 1.5%
    2,000       *  Dai Nippon Printing (JPY) . . . . . . .            39
    1,600          International Paper . . . . . . . . . .            59
    3,200          James River . . . . . . . . . . . . . .            84
    1,100          Kimberly-Clark. . . . . . . . . . . . .            85
                                                                     267
FOREST PRODUCTS - 0.2%
      470          Georgia-Pacific . . . . . . . . . . . .            33
Total Process Industries                                             691

BASIC MATERIALS - 1.0%
METALS - 0.5%
      480          Alcoa . . . . . . . . . . . . . . . . .            27
      340          Cyprus Amax Minerals. . . . . . . . . .             8
    1,100          Nucor . . . . . . . . . . . . . . . . .            56
                                                                      91
MINING - 0.4%
    2,370          Barrick Gold. . . . . . . . . . . . . .            64
MISCELLANEOUS MATERIALS - 0.1%
   10,000       *  Malayan Cement (MYR). . . . . . . . . .            24
Total Basic Materials                                                179

CONGLOMERATES - 0.1%
    8,000          LONRHO (GBP). . . . . . . . . . . . . .            23
Total Conglomerates                                                   23

Total Common Stocks (Cost  $9,758)                                10,434

Corporate Bonds - 16.4%
 $ 25,000          American Safety Razor, Sr. Notes, 
                     9.875%, 8/1/05. . . . . . . . . . . .            25
   50,000          Arcadian, Sr. Notes, 
                     10.75%, 5/1/05. . . . . . . . . . . .            54
   60,000          B. F. Saul, REIT, Sr. Secured Notes, 
                     11.625%, 4/1/02 . . . . . . . . . . .            61
 $ 50,000          Be Aerospace, 
                     9.875%, 2/1/06. . . . . . . . . . . .   $        49
   50,000          Black and Decker, MTN, 
                     6.97%, 9/26/96. . . . . . . . . . . .            50
   30,000          Boeing Company, 
                     6.35%, 6/15/03. . . . . . . . . . . .            29
   60,000          Boise Cascade, Sr. Notes, 
                     7.35%, 2/1/16 . . . . . . . . . . . .            55
   50,000          Citicorp, 7.75%, 6/15/06. . . . . . . .            50
   50,000          Coca-Cola Bottling Group, Sr. Sub. Notes, 
                     9.00%, 11/15/03 . . . . . . . . . . .            49
   50,000          CoinMachine, Sr. Secured Notes, 
                     11.75%, 11/15/05. . . . . . . . . . .            52
   75,000          Coleman, Sr. Secured Disc. Notes,
                     Zero Coupon, 5/27/98. . . . . . . . .            63
   50,000          Collins & Aikman, 
                     11.50%, 4/15/06 . . . . . . . . . . .            51
   50,000          Coltec Industries, Sr. Sub. 
                     Notes, 10.25%, 4/1/02 . . . . . . . .            51
   75,000          Commonwealth Edison, 1st Mtg. Bonds, 
                     6.40%, 10/15/05 . . . . . . . . . . .            67
   25,000          Consolidated Cigar, Sr. Sub. Notes, 
                     10.50%, 3/1/03. . . . . . . . . . . .            26
  200,000          Continental Airlines, PTC, 
                     6.94%, 10/15/13 . . . . . . . . . . .           188
  100,000          Cyprus Minerals Company, 
                     6.625%, 10/15/05. . . . . . . . . . .            94
   60,000          Delta, MTN, 
                     8.625%, 6/15/04 . . . . . . . . . . .            63
   50,000          Doane Products, Sr. Notes, 
                     10.625%, 3/1/06 . . . . . . . . . . .            50
   50,000          Dominion Textile USA, Sr. Notes, 
                     9.25%, 4/1/06 . . . . . . . . . . . .            48
   50,000          Dual Drilling, Sr. Sub. Notes, 
                     9.875%, 1/15/04 . . . . . . . . . . .            52
   25,000          El Paso Electric, 1st Mtg. 
                     Notes, 8.90%, 2/1/06. . . . . . . . .            25
   50,000          Ferrellgas, Sr. Notes, 
                     10.00%, 8/1/01. . . . . . . . . . . .            51
   50,000          First Federal Financial, 
                     11.75%, 10/1/04 . . . . . . . . . . .            50
  200,000          First USA Bank,  
                     5.85%, 2/22/01. . . . . . . . . . . .           189
   25,000          GMAC, 7.125%, 6/1/99. . . . . . . . . .            25
   50,000          GNF, 1st Mtg. Notes,  
                     10.625%, 4/1/03 . . . . . . . . . . .            54
 $ 25,000          Herff Jones, Sr. Sub. Notes,  
                     11.00%, 8/15/05 . . . . . . . . . . .   $        26
   25,000          HMC Acquisition Properties, Sr Notes, 
                     (144a), 9.00%, 12/15/07 . . . . . . .            23
   25,000          IMC Fertilizer Group,  
                     9.45%, 12/15/11 . . . . . . . . . . .            25
   25,000          K & F Industries, Sr. Sub. Deb.,  
                     13.75%, 8/1/01. . . . . . . . . . . .            26
   20,000          Lenfest Communications, Sr. Notes,  
                     8.375%, 11/1/05 . . . . . . . . . . .            18
   50,000          Loehmann Holdings, Sr. Notes,  
                     11.875%, 5/15/03. . . . . . . . . . .            52
   50,000          MAXXAM Group, Sr. Secured Notes,  
                     11.25%, 8/1/03. . . . . . . . . . . .            50
  200,000          Northrop Grumman,  
                     7.00%, 3/1/06 . . . . . . . . . . . .           192
   50,000          Owens & Minor, Sr. Sub. Notes,  
                     10.875%, 6/1/06 . . . . . . . . . . .            51
   50,000          Owens-Illinois, Sr. Deb.,  
                     11.00%, 12/1/03 . . . . . . . . . . .            54
   50,000          Pennsylvania Power and  
                     Light, 6.50%, 4/1/05. . . . . . . . .            47
   40,000          Petroleum Heat & Power,  
                     10.125%, 4/1/03 . . . . . . . . . . .            39
   35,000          Portola Packaging, Sr. Notes,  
                     10.75%, 10/1/05 . . . . . . . . . . .            36
  100,000          Public Service Electric & Gas Company,  
                     8.875%, 6/1/03. . . . . . . . . . . .           108
   10,000          Quorum Health Group,  
                     11.875%, 12/15/02 . . . . . . . . . .            11
   50,000          Revlon Worldwide, Sr. Secured Disc. Notes,  
                     Zero Coupon, 3/15/98. . . . . . . . .            42
   10,000          Safeway, 9.875%, 3/15/07. . . . . . . .            11
  100,000          Scotland International Finance, MTN,  
                     6.50%, 2/15/11. . . . . . . . . . . .            90
   50,000          Silgan, Sr. Sub. Notes,  
                     11.75%, 6/15/02 . . . . . . . . . . .            51
   50,000          Sinclair Broadcasting, Sr. Sub. Notes,  
                     10.00%, 9/30/05 . . . . . . . . . . .            48
   25,000          Synthetic Industries, Sr. Sub. Deb.,  
                     12.75%, 12/1/02 . . . . . . . . . . .            26
 $ 25,000          Tenet Healthcare, Sr. Notes,  
                     8.625%, 12/1/03 . . . . . . . . . . .   $        25
  100,000          Texas Utilities Electric,  
                     7.875%, 4/1/24. . . . . . . . . . . .            97
   50,000          Trump Atlantic City, 1st Mtg. Notes,  
                     11.25%, 5/1/06. . . . . . . . . . . .            50
   50,000          Tuboscope Vetco International,  
                     Sr. Sub. Notes, 10.75%, 4/15/03 . . .            51
   10,000          UCAR Global Enterprises,  
                     12.00%, 1/15/05 . . . . . . . . . . .            11
   50,000          Wright Medical Technologies,  
                     Sr. Secured Notes, 10.75%, 7/1/00 . .            49
Total Corporate Bonds (Cost  $2,978)                               2,930

Foreign Government 
Obligations/Agencies - 3.0%
   50,000     DEM  Bundesrepublic,  
                     6.50%, 7/15/03. . . . . . . . . . . .            33
   42,000     CAD  Canadian Government  
                     Bonds, 8.50%, 4/1/02. . . . . . . . .            33
17,000,000    JPY  European Investor Bank,  
                     4.625%, 2/26/03 . . . . . . . . . . .           172
  125,000     DEM  German Federal Government Bonds,  
                     8.375%, 5/21/01 . . . . . . . . . . .            92
  422,000     FRF  Government Of France,  
                     8.50%, 11/25/02 . . . . . . . . . . .            93
40,000,000    ITL  Italian Government Bonds,  
                     8.50%, 8/1/04 . . . . . . . . . . . .            25
4,000,000     JPY  Japan, 4.50%, 6/20/03 . . . . . . . . .            40
                   United Kingdom Treasury Notes 
   27,000     GBP    8.00%, 6/10/03. . . . . . . . . . . .            43
   10,000            8.50%, 12/7/05. . . . . . . . . . . .            16
Total Foreign Government 
Obligations/Agencies (Cost  $546)                                    547

U.S. Government Mortgage-Backed Securities - 10.4%
                   Government National  
                     Mortgage Assn.
 $291,812            6.00%, 1/15 - 2/15/24 . . . . . . . .           265
  243,494            6.50%, 4/15/24 - 4/15/26. . . . . . .           227
 $141,944            7.00%, 5/15/23. . . . . . . . . . . .   $       136
  484,893            7.50%, 5/15/24 - 11/15/25 . . . . . .           478
  617,005            8.00%, 10/15/25 - 6/15/26 . . . . . .           624
   92,746            8.50%, 12/15/24 . . . . . . . . . . .            95
   31,147            11.50%, 11/15/19. . . . . . . . . . .            35
Total U.S. Government Mortgage-Backed Securities 
(Cost  $1,878)       1,860

U.S. Government Obligations/Agencies - 2.0%
                   Tennessee Valley Authority
  200,000            7.25%, 7/15/43. . . . . . . . . . . .           186
  160,000            8.25%, 4/15/42. . . . . . . . . . . .           170
Total U.S. Government Obligations/Agencies 
(Cost  $357)                                                         356

Short-Term Investments - 11.6%
COMMERCIAL PAPER - 11.6%
  300,000          Countrywide Funding, 5.38%, 7/15/96 . .           299
  276,000          Daimler-Benz North America,  
                     5.40%, 7/3/96 . . . . . . . . . . . .           276
1,402,531          Investments in Commercial  
                     Paper through a joint account 
                     5.49 - 5.68%, 7/1/96. . . . . . . . .         1,403
  100,000          Tasmanian Public Finance,  
                     5.27%, 9/23/96. . . . . . . . . . . .            99
Total Short-Term Investments (Cost  $2,077)                        2,077

Total Investments in Securities - 101.7% 
of Net Assets (Cost $17,594)                                      18,204

Other Assets Less Liabilities  . . . . . . . . . . . . . .   $      (308)

NET ASSETS           . . . . . . . . . . . . . . . . . . .   $    17,896

Net Assets Consist of: 
Accumulated  net investment income - 
   net of distributions. . . . . . . . . . . . . . . . . .            23
Accumulated  net realized gain/loss - 
   net of distributions. . . . . . . . . . . . . . . . . .           148
Net unrealized gain (loss) . . . . . . . . . . . . . . . .           610
Paid-in-capital applicable to 1,412,013 shares of $0.0001 
   par value capital stock outstanding; 1,000,000,000 
   shares of the Corporation authorized. . . . . . . . . .        17,115

NET ASSETS           . . . . . . . . . . . . . . . . . . .   $    17,896

NET ASSET VALUE PER SHARE. . . . . . . . . . . . . . . . .        $12.67

        *  Non-income producing
      MTN  Medium term note
      PTC  Pass-through Certificate
     REIT  Real Estate Investment Trust
     144a  Security was purchased pursuant to Rule 144a under the Securities
           Act of 1933 and may not be resold subject to that rule except to
           qualified institutional buyers - total of such securities at
           period-end amounts to 0.1% of net assets.
      AUD  Australian dollar
      BEL  Belgian franc
      CAD  Canadian dollar
      CHF  Swiss franc
      DEM  German deutschemark
      DKK  Danish krone
      FRF  French franc
      GBP  British sterling
      HKD  Hong Kong dollar
      ITL  Italian lira
      JPY  Japanese yen
      MYR  Malaysian ringgit
      NLG  Dutch guilder
      NZD  New Zealand dollar
      SEK  Swedish krona
      SGD  Singapore dollar

The accompanying notes are an integral part of these financial statements.

Statement of Operations
T. Rowe Price Personal Strategy Balanced Portfolio / Six Months Ended June 30,
1996 (Unaudited)
In thousands

INVESTMENT INCOME
Income
   Interest. . . . . . . . . . . . . . . . . . . . . . . .   $       169
   Dividend. . . . . . . . . . . . . . . . . . . . . . . .            71
                                                               _________
   Total income. . . . . . . . . . . . . . . . . . . . . .           240
                                                               _________
Expenses
   Investment management and administrative. . . . . . . .            49
                                                               _________
Net investment income. . . . . . . . . . . . . . . . . . .           191
                                                               _________
REALIZED AND UNREALIZED GAIN (LOSS)
Net realized gain (loss)
   Securities. . . . . . . . . . . . . . . . . . . . . . .           129
   Foreign currency transactions . . . . . . . . . . . . .            (3)
                                                               _________
   Net realized gain (loss). . . . . . . . . . . . . . . .           126
                                                               _________
Change in net unrealized gain or loss on securities. . . .            98
                                                               _________
Net realized and unrealized gain (loss). . . . . . . . . .           224
                                                               _________
INCREASE (DECREASE) IN NET ASSETS FROM OPERATIONS. . . . .   $       415
                                                               _________
                                                               _________

The accompanying notes are an integral part of these financial statements.

Statement of Changes in Net Assets
T. Rowe Price Personal Strategy Balanced Portfolio (Unaudited)
In thousands

                                  Six Months Ended     Year Ended
                                       6/30/96          12/31/95
                                  ________________ __________________

INCREASE (DECREASE) IN NET ASSETS 
Operations
  Net investment income. . . . . . . .  $   191            $   101
  Net realized gain (loss) . . . . . .      126                 74
  Change in net unrealized 
  gain or loss . . . . . . . . . . . .       98                512
                                     __________         __________
  Increase (decrease) in net assets 
  from operations. . . . . . . . . . .      415                687
                                     __________         __________
Distributions to shareholders
  Net investment income. . . . . . . .     (217)              (110)
  Net realized gain. . . . . . . . . .      (43)                 -
                                     __________         __________
  Decrease in net assets 
  from distributions . . . . . . . . .     (260)              (110)
                                     __________         __________
Capital share transactions*
  Shares sold. . . . . . . . . . . . .   15,012              5,161
  Distributions reinvested . . . . . .      260                110
  Shares redeemed. . . . . . . . . . .   (3,205)              (239)
                                     __________         __________
  Increase (decrease) in 
  net assets from capital 
  share transactions . . . . . . . . .   12,067              5,032
                                     __________         __________
Net equalization . . . . . . . . . . .       49                 16
                                     __________         __________
NET ASSETS
Increase (decrease) during period. . .   12,271              5,625
Beginning of period. . . . . . . . . .    5,625                  -
                                     __________         __________
End of period. . . . . . . . . . . . .  $17,896            $ 5,625
                                     __________         __________
                                     __________         __________

*Share information
  Shares sold. . . . . . . . . . . . .    1,193                463
  Distributions reinvested . . . . . .       21                  9
  Shares redeemed. . . . . . . . . . .     (254)               (20)
                                     __________         __________
  Increase (decrease) in 
  shares outstanding . . . . . . . . .      960                452
                                     __________         __________
                                     __________         __________

The accompanying notes are an integral part of these financial statements.

Notes To Financial Statements
T. Rowe Price Personal Strategy Balanced Portfolio / June 30, 1996 (Unaudited)

Note 1 - Significant Accounting Policies

T. Rowe Price Equity Series, Inc. (the corporation) is registered under the
Investment Company Act of 1940. The Personal Strategy Balanced Portfolio (the
fund), a diversified, open-end management investment company, is one of the
portfolios established by the corporation and commenced operations on December
30, 1994. The shares of the fund are currently being offered only to separate
accounts of certain insurance companies as an investment medium for both
variable annuity contracts and variable life insurance policies.

Valuation  Equity securities listed or regularly traded on a securities
exchange are valued at the last quoted sales price at the time the valuations
are made. A security which is listed or traded on more than one exchange is
valued at the quotation on the exchange determined to be the primary market
for such security. Listed securities that are not traded on a particular day
and securities that are regularly traded in the over-the-counter market are
valued at the mean of the latest bid and asked prices. Other equity securities
are valued at a price within the limits of the latest bid and asked prices
deemed by the Board of Directors, or by persons delegated by the Board, best
to reflect fair value.
      Debt securities are generally traded in the over-the-counter market and
are valued at a price deemed best to reflect fair value as quoted by dealers
who make markets in these securities or by an independent pricing service.
Short-term debt securities are valued at their cost which, when combined with
accrued interest, approximates fair value.
      For purposes of determining the fund's net asset value per share, the
U.S. dollar value of all assets and liabilities initially expressed in foreign
currencies is determined by using the mean of the bid and offer prices of such
currencies against U.S. dollars quoted by a major bank.
      Assets and liabilities for which the above valuation procedures are
inappropriate or are deemed not to reflect fair value are stated at fair value
as determined in good faith by or under the supervision of the officers of the
fund, as authorized by the Board of Directors.

Currency Translation  Assets and liabilities are translated into U.S. dollars
at the prevailing exchange rate at the end of the reporting period. Purchases
and sales of securities and income and expenses are translated into U.S.
dollars at the prevailing exchange rate on the dates of such transactions. The
effect of changes in foreign exchange rates on realized and unrealized
security gains and losses is reflected as a component of such gains and
losses.

Premiums and Discounts  Premiums and discounts on debt securities, other than
mortgage-backed securities, are amortized for both financial reporting and tax
purposes. Premiums and discounts on mortgage-backed securities are recognized
upon principal repayment as gain or loss for financial reporting purposes and
as ordinary income for tax purposes.

Other  Income and expenses are recorded on the accrual basis. Investment
transactions are accounted for on the trade date. Realized gains and losses
are reported on the identified cost basis. Dividend income and distributions
to shareholders are recorded by the fund on the ex-dividend date. Income and
capital gain distributions are determined in accordance with federal income
tax regulations and may differ from those determined in accordance with
generally accepted accounting principles. The fund follows the practice of
equalization under which undistributed net investment income per share is
unaffected by fund shares sold or redeemed.

Note 2 - Investment Transactions

Commercial Paper Joint Account  The fund, and other affiliated funds, may
transfer uninvested cash into a commercial paper joint account, the daily
aggregate balance of which is invested in high-grade commercial paper. All
securities purchased by the joint account satisfy the fund's criteria as to
quality, yield, and liquidity.

Other  Purchases and sales of portfolio securities, other than short-term and
U.S. government securities, aggregated $11,041,000 and $1,576,000,
respectively, for the six months ended June 30, 1996. Purchases and sales of
U.S. government securities aggregated $1,521,000 and $39,000, respectively,
for the six months ended June 30, 1996.

Note 3 - Federal Income Taxes

No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated investment company and distribute all of
its taxable income.
      At June 30, 1996, the aggregate cost of investments for federal income
tax and financial reporting purposes was $17,594,000, and net unrealized gain
aggregated $610,000, of which $908,000 related to appreciated investments and
$298,000 to depreciated investments.

Note 4 - Related Party Transactions

The investment management and administrative agreement between the fund and T.
Rowe Price Associates, Inc. (the manager) provides for an all-inclusive annual
fee, computed daily and paid monthly, equal to 0.90% of the fund's average
daily net assets. Pursuant to the agreement, investment management,
shareholder servicing, transfer agency, accounting, and custody services are
provided to the fund, and interest, taxes, brokerage commissions, and
extraordinary expenses are paid directly by the fund.
      During the six months ended June 30, 1996, the fund, in the ordinary
course of business, paid commissions of $2,000 to, and placed security
purchase and sale orders aggregating $303,000 with, certain affiliates of the
manager in connection with the execution of various portfolio transactions.

Financial Highlights
T. Rowe Price Personal Strategy Balanced Portfolio /(Unaudited)

                             For a share outstanding throughout each period
                               __________________________________________
                                               Six Months       12/30/94
                                                  Ended            to
                                                 6/30/96        12/31/95
                                               __________       _________

NET ASSET VALUE, BEGINNING OF PERIOD . . . . .    $12.43          $10.00
                                                  ______          ______
Investment activities
  Net investment income. . . . . . . . . . . .      0.21            0.42
  Net realized and unrealized gain (loss). . .      0.30            2.41
                                                  ______          ______
  Total from investment activities . . . . . .      0.51            2.83
                                                  ______          ______
Distributions
  Net investment income. . . . . . . . . . . .     (0.19)          (0.40)
  Net realized gain. . . . . . . . . . . . . .     (0.08)              -
                                                  ______          ______
  Total distributions. . . . . . . . . . . . .     (0.27)          (0.40)
                                                  ______          ______
NET ASSET VALUE, END OF PERIOD . . . . . . . .    $12.67          $12.43
                                                  ______          ______
                                                  ______          ______

RATIOS/SUPPLEMENTAL DATA

Total return . . . . . . . . . . . . . . . . .     4.14%          28.66%
Ratio of expenses to average net assets. . . .    0.90%!          0.90%!
Ratio of net investment income to 
  average net assets . . . . . . . . . . . . .    3.51%!          3.69%!
Portfolio turnover rate. . . . . . . . . . . .    31.5%!          39.3%!
Average commission rate paid . . . . . . . . .   $0.0444               -
Net assets, end of period (in thousands) . . .   $17,896          $5,625

! Annualized

Chart 1 - Asset Allocation pie chart showing stocks 58%, bonds 32%, and money
markets 10%.

Chart 2 - Interest Rate Levels chart showing yields on 30-year, 5-year, and
1-year Treasuries from 6/30/95 to 6/30/96.

Chart 3 - SEC graph showing the cumulative growth of $10,000 invested in the
Personal Strategy Balanced Portfolio from inception (12/30/94) compared with
$10,000 invested in a broad-based index over the same period.



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