PRICE T ROWE EQUITY SERIES INC
N-30D, 1997-01-31
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                                  ANNUAL REPORT
- --------------------------------------------------------------------------------

                           Equity Income Fund

- --------------------------------------------------------------------------------

                               December 31, 1996

================================================================================


Report Highlights
- --------------------------------------------------------------------------------

*    The stock  market  and your fund were  strong  last year,  reflecting  good
     corporate  earnings,  a generally  favorable  economic  and  interest  rate
     environment, and heavy demand for stocks.

*    Your fund  returned  11.39%  and 20.40%  for the 6- and  12-month  periods,
     respectively, exceeding the Lipper average in both periods but trailing the
     broad market over the year.

*    Despite  poor  returns  from  many  income-oriented  securities,  your fund
     performed well due to the continued  strength of holdings in the financial,
     health care, and energy sectors.
<PAGE>

*    We recently initiated positions in several stocks that suffered relative to
     the  broad  market,   creating   opportunities  that  we  hope  to  exploit
     profitably.

*    We are cautious  about stock market  prospects for 1997 but still expect to
     find attractive investments for shareholders.

================================================================================
Fellow Shareholders
- --------------------------------------------------------------------------------

     The  equity  market and your fund were  strong in the second  half of 1996,
reflecting continued good corporate earnings, a generally favorable economic and
interest rate environment, and heavy investor demand. The postelection rally was
particularly  notable  in light  of how  little  the  political  scene  actually
changed. For the year as a whole, equity returns were impressive, coming as they
did on the heels of considerable  strength in 1995. Stocks have now provided six
consecutive  years of positive  returns  with no interim  corrections  of 10% or
more.

================================================================================
Performance Comparison
- --------------------------------------------------------------------------------
Periods Ended 12/31/96                        6 Months         12 Months
- --------------------------------------------------------------------------------
Equity Income Fund                               11.39%            20.40%

S&P 500                                          11.68             22.96

Lipper Equity Income
Funds Average                                    10.33             18.85
================================================================================

     As shown in the table,  your fund  performed well over the last six months,
with a return  approximating  that of the unmanaged  Standard & Poor's 500 Stock
Index and comfortably  ahead of the Lipper Equity Income Funds Average.  For the
year as a whole,  the fund  exceeded  the Lipper  average  but trailed the broad
market,  a not  uncommon  pattern for a  conservative  fund in robust years like
1996.

YEAR-END DISTRIBUTIONS
- --------------------------------------------------------------------------------

     Your Board of Trustees  declared a fourth quarter income  dividend of $0.17
per share,  bringing  your 1996 total to $0.65 per  share.  At the same time,  a
$0.71 per share  capital  gain  distribution  was  declared,  of which $0.15 was
short-term and $0.56 long-term.  These distributions were paid on December 30 to
shareholders  of record on December 26. You should  already have  received  your
check  or  statement  reflecting  this  activity,   as  well  as  Form  1099-DIV
summarizing this information for 1996 tax purposes.
<PAGE>

PORTFOLIO STRATEGY
- --------------------------------------------------------------------------------

     While the last 12 months were a strong period for the broad equity  market,
it was challenging for income-oriented  investors. Bond and money market returns
were  generally in the  mid-single-digit  range in 1996,  with  shorter-maturity
securities  returning more than those with longer  maturities.  Two  traditional
high-yield  sectors of the  equity  market,  electric  utilities  and  telephone
companies,  were about flat on average for the year.  These sectors suffered due
to their  interest rate  sensitivity  and to concern about the impact of a newly
deregulated environment.

     Despite  poor  returns  from many  traditional  yield  vehicles,  your fund
performed  reasonably  well due to the  continued  strength of  companies in the
financial (Chase Manhattan, American Express),  pharmaceutical (Warner-Lambert),
and energy  (Exxon,  Texaco)  sectors.  We purchased  many of these  holdings in
recent years when they were out of favor and inexpensive on a relative valuation
basis for  various  reasons.  We often make  investment  decisions  based on the
tendency  of a  company's  fundamentals  and stock  price to regress to the mean
within historical  ranges,  as well as the likelihood that investor  perceptions
about the relative  values of these  stocks will  improve over the  intermediate
term.  This was clearly the case in 1996 with  respect to some of the  companies
just mentioned.

[INSERT SOMEWHERE IN HERE: edgar description: Security Diversification pie chart
showing Common Stocks 86%, Bonds 3%, Convertibles 1%, Reserves 10%]

     During  the second  half of the year,  despite a market  that had  advanced
sharply,    we   were   able   to   find   opportunities   in   companies   with
higher-than-average   dividend  yields,  limited  risk,  and  attractive  return
potential. In many cases, investments that interest us often involve stocks that
have suffered relative to the broad market for various reasons.  Controversy and
underperformance  often create  opportunities that we hope to exploit profitably
on  your  behalf.   We  recently   initiated  new  positions  in  AT&T,   Amoco,
International Flavors & Fragrances,  ITT, and Whirlpool, all fine companies that
have been struggling  recently because of negative  fundamental trends affecting
their  businesses,   negative  investor  views  of  their  prospects,   or  some
combination of these factors.

     The Security Diversification chart on page 2 shows that we had 86% of total
fund assets  invested in common  stocks on December 31,  approximately  the same
percentage as at the end of our June reporting period.
<PAGE>

SUMMARY AND OUTLOOK
- --------------------------------------------------------------------------------

     The last two years were exceptionally  profitable for equity investors, who
enjoyed  attractive  returns in a nearly perfect  environment for stocks.  It is
difficult  to see how things can get much better;  at the same time,  it is also
difficult to see anything on the horizon  that would cause this  environment  to
change for the worse.  Nonetheless,  we are sensitive to the lessons of history,
particularly  the  tendency  of the  equity  market  to pause for  breath  after
consecutive powerful years like the past two.

     Over the last few years,  stock  prices have  appreciated  at a much faster
rate than the earnings and  dividends of the  underlying  companies.  Because of
this  "delinkage," we expect more subdued equity  performance in 1997. We do not
have a  bearish  outlook  for the  year  ahead  but  simply  want to  raise  the
possibility  that it may not live up to many investors' high  expectations for a
continuation of recent trends. Notwithstanding this cautionary tone, we continue
to believe we will find interesting investment opportunities during the year.

     As always, we appreciate your continued confidence and support.

Respectfully submitted,

[Signature]

Brian C. Rogers
President and Chairman of the Investment Advisory Committee

January 17, 1997

================================================================================
Sticking To Your Game Plan
- --------------------------------------------------------------------------------

[Chart showing TIME REDUCES VOLATILITY OF MARKET RETURNS]

     In our report to you one year ago, we mentioned the possibility of a modest
decline in stock prices.  In fact,  from May to July 1996,  the broad market (as
measured by the Standard & Poor's 500 Stock Index) fell around 7%. However,  the
bull market resumed its charge to post a robust 23% gain for the year.

     Some  believe the market is poised for a  significant  downturn.  We do not
expect a major drop in stock prices in 1997, although another modest pullback is
possible. On balance, we expect stocks to advance at a much slower pace.
<PAGE>

     How should you prepare  for a potential  market  pullback?  As always,  our
advice is to diversify  your  investments  and focus on the long term. If you've
implemented  a  sound  investment  strategy,   stay  the  course.   Stocks  have
historically  overcome periods of volatility to provide better returns than most
other investments. Market corrections can even have a silver lining because they
result in good buying opportunities.

     Furthermore,   the  volatility  of  stock  market  returns  has  diminished
significantly  over  longer  time  frames.  The  chart  shows the best and worst
annualized  returns on stocks over various rolling time periods between 1950 and
1996.  (For  instance,  there  were  37  rolling  10-year  periods:   1950-1960,
1951-1961,  etc.)  Investors who held stocks for only one year could have had as
much as a 52.6% gain,  or as little as a 26.5% loss -- a spread of 79 percentage
points. However,  investors who held stocks for 10-year periods or longer always
overcame interim volatility to post gains for the entire period.

In addition,  a well-diversified  portfolio can weather volatility better than a
more  concentrated  portfolio over the long term and particularly  during market
corrections. For example, during last summer's correction,  small-company stocks
fell nearly 16% while  large-company  issues dropped 7.3%.  However, a portfolio
diversified  among large U.S.  companies (30% of assets),  small U.S.  companies
(15%),  foreign  companies  (15%),  intermediate-term  Treasury bonds (30%), and
Treasury bills (10%) would have lost a smaller 5.2% of its value. {1}

Above all,  remember  that  investing is a  long-distance  race,  not a
sprint.

{1} Ned Davis Research.
<PAGE>

================================================================================
Portfolio Highlights
- --------------------------------------------------------------------------------
MAJOR PORTFOLIO CHANGES
Listed in descending order of size
- --------------------------------------------------------------------------------
6 Months Ended 12/31/96
Ten Largest Purchases 
================================================================================

International Flavors & Fragrances *
AT&T *
Amoco *
ITT *
Whirlpool *
Dow Chemical
R.R. Donnelly *
AMP *
Frontier *
Western Resources *

Ten Largest Sales
- --------------------------------------------------------------------------------
Eli Lilly **
Salomon **
PHH **
Conrail
SmithKline Beecham
Honeywell
Eastman Kodak
Kimberly-Clark
Pennzoil **
Vodafone **
- --------------------------------------------------------------------------------
*    Position added
**   Position eliminated
================================================================================
<PAGE>

================================================================================
Portfolio Highlights
- --------------------------------------------------------------------------------
TWENTY-FIVE LARGEST HOLDINGS
                                                                      Percent of
                                                                      Net Assets
                                                                        12/31/96
- --------------------------------------------------------------------------------

GE                                                                         1.6%
Atlantic Richfield                                                         1.5
Chase Manhattan                                                            1.5
Exxon                                                                      1.4
Mellon Bank                                                                1.4
- --------------------------------------------------------------------------------
AT&T                                                                       1.3
Simon DeBartolo Group                                                      1.2
Warner-Lambert                                                             1.2
Texaco                                                                     1.2
General Mills                                                              1.1
- --------------------------------------------------------------------------------
DuPont                                                                     1.1
J.P. Morgan                                                                1.1
Wells Fargo                                                                1.0
Chevron                                                                    1.0
Pharmacia & Upjohn                                                         1.0
- --------------------------------------------------------------------------------
International Flavors & Fragrances                                         1.0
Union Camp                                                                 1.0
Quaker Oats                                                                0.9
Royal Dutch Petroleum                                                      0.9
American General                                                           0.9
- --------------------------------------------------------------------------------
J.C. Penney                                                                0.9
American Home Products                                                     0.9
Georgia-Pacific                                                            0.9
Dow Chemical                                                               0.9
Unilever N.V                                                               0.9
- --------------------------------------------------------------------------------
Total                                                                     27.8%
================================================================================
<PAGE>

================================================================================
Performance Comparison
- --------------------------------------------------------------------------------

     This chart shows the value of a hypothetical $10,000 investment in the fund
over the past 10 fiscal  year  periods or since  inception  (for  funds  lacking
10-year  records).  The result is compared with a broad-based  average or index.
The index return does not reflect  expenses,  which have been  deducted from the
fund's return.

[SEC Chart for Equity Income Fund shown here]

================================================================================
Average Annual Compound Total Return
- --------------------------------------------------------------------------------

     This table shows how the fund would have  performed each year if its actual
(or  cumulative)  returns  for the  periods  shown had been earned at a constant
rate.

================================================================================
Periods Ended 12/31/96         1 Year       3 Years       5 Years       10 Years
- --------------------------------------------------------------------------------
Equity Income Fund             20.40%        18.84%        17.08%         14.46%

     Investment  return and principal value represent past  performance and will
vary. Shares may be worth more or less at redemption than at original purchase.
================================================================================
<PAGE>

<TABLE>
                                           For a share outstanding throughout each period
====================================================================================================================================
<CAPTION>
Financial Highlights
<S>                                                     <C>              <C>              <C>              <C>              <C>     
    Year
    Ended
                                                   12/31/96         12/31/95         12/31/94         12/31/93         12/31/92
- ------------------------------------------------------------------------------------------------------------------------------------
NET ASSET VALUE
Beginning of period .....................        $    20.01       $    15.98       $    16.65       $    15.63       $    14.62
Investment activities
    Net investment income ...............              0.64             0.66             0.60             0.54             0.62
    Net realized and

    unrealized gain (loss) ..............              3.38             4.56             0.13             1.74             1.41
    Total from

    investment activities ...............              4.02             5.22             0.73             2.28             2.03
Distributions

    Net investment income ...............             (0.65)           (0.65)           (0.59)           (0.54)           (0.63)
    Net realized gain ...................             (0.84)           (0.54)           (0.81)           (0.72)           (0.39)
    Total distributions .................             (1.49)           (1.19)           (1.40)           (1.26)           (1.02)
NET ASSET VALUE

End of period ...........................        $    22.54       $    20.01       $    15.98       $    16.65       $    15.63
Ratios/Supplemental Data
Total return ............................             20.40%           33.35%            4.53%           14.84%           14.13%
Ratio of expenses to
average net assets ......................              0.81%            0.85%            0.88%            0.91%            0.97%
Ratio of net investment
income to average
net assets ..............................              3.08%            3.69%            3.63%            3.23%            3.95%
Portfolio turnover rate .................              25.0%            21.4%            36.3%            31.2%            30.0%
Average commission
rate paid ...............................        $   0.0644             --               --               --               --
Net assets, end of period
(in millions) ...........................        $    7,818       $    5,215       $    3,204       $    2,851       $    2,092
====================================================================================================================================
</TABLE>
The accompanying notes are an integral part of these financial statements.

<PAGE>

================================================================================
Statement of Net Assets
- --------------------------------------------------------------------------------
                                                    Shares/Par             Value
                                                                    In thousands
- --------------------------------------------------------------------------------
Common Stocks 85.7%
FINANCIAL 17.1%
Bank and Trust 9.6%

BANC ONE ..................................            800,000          $ 34,400
Bank of Boston ............................            814,600            52,338
Bankers Trust New York ....................            479,200            41,331
Chase Manhattan ...........................          1,270,900           113,428
Fleet Financial Group .....................          1,150,000            57,356
J.P. Morgan ...............................            850,000            82,981
Mellon Bank ...............................          1,537,500           109,163
Mercantile Bankshares .....................            750,000            23,906
National City .............................          1,000,000            44,875
PNC Bank ..................................            958,300            36,056
Signet Banking ............................          1,000,000            30,750
U.S. Bancorp ..............................            958,300            43,064
Wells Fargo ...............................            291,650            78,673
                                                                         748,321

Insurance 3.7%
Alexander & Alexander .......................          1,500,000          26,063
American General ............................          1,800,000          73,575
Hilb, Rogal and Hamilton ....................            670,800           8,888
Lincoln National ............................            600,000          31,500
Provident ...................................            400,000          19,350
SAFECO ......................................            500,000          19,719
St. Paul Companies ..........................          1,000,000          58,625
USF&G .......................................          1,500,000          31,312
Willis-Corroon ADR ..........................          2,100,000          24,150
                                                                         293,182

Financial Services 3.8%
American Express ........................            1,200,000            67,800
Fannie Mae ..............................            1,427,320            53,168
H&R Block ...............................            1,900,000            55,100
Sallie Mae ..............................              600,000            55,875
Travelers Group .........................            1,433,200            65,031
                                                                         296,974

Total Financial .......................................                1,338,477
<PAGE>

UTILITIES 13.5%
Telephone Services 6.9%

ALLTEL ............................................      2,000,000      $ 62,750
AT&T ..............................................      2,300,000       100,050
BCE ...............................................        958,300        45,759
Bell Atlantic .....................................        750,000        48,562
BellSouth .........................................      1,500,000        60,562
Frontier ..........................................      1,500,000        33,938
GTE ...............................................      1,341,600        61,043
Pacific Telesis ...................................      1,000,000        36,750
SBC Communications ................................        600,000        31,050
Southern New England Telecommunications ...........        800,000        31,100
U. S. WEST Communications .........................        862,500        27,816
                                                                         539,380

Electric Utilities  6.6%
BGE ........................................            850,000           22,737
Centerior Energy ...........................          3,066,600           32,966
Dominion Resources .........................          1,100,000           42,350
DQE ........................................            650,000           18,850
Duke Power .................................            500,000           23,125
Echelon International ......................             33,400              522
Edison International .......................          1,150,000           22,856
Entergy ....................................          1,533,300           42,549
Florida Progress ...........................            501,000           16,157
GPU ........................................            479,200           16,113
Ohio Edison ................................          1,000,000           22,750
Pacific Gas and Electric ...................          1,245,800           26,162
PacifiCorp .................................          2,000,000           41,000
PECO Energy ................................          2,000,000           50,500
Public Service Enterprise ..................          1,300,000           35,425
Southern Company ...........................          1,000,000           22,625
Unicom .....................................          1,750,000           47,469
Western Resources ..........................          1,000,000           30,875
                                                                         515,031

Total Utilities                                                        1,054,411

CONSUMER NONDURABLES 17.9%
Cosmetics 1.0%
International Flavors & Fragrances                   1,700,000           $76,500
                                                                          76,500
Beverages  1.4%
Anheuser-Busch ...........................           1,399,600            55,984
Brown-Forman (Class B) ...................           1,106,000            50,599
                                                                         106,583
<PAGE>

Food Processing  4.3%
General Mills ........................             1,391,600              88,193
Heinz ................................             1,750,000              62,563
Kellogg ..............................               400,000              26,250
McCormick ............................             2,300,000              54,194
Quaker Oats ..........................             1,944,800              74,145
Sara Lee .............................               862,500              32,128
                                                                         337,473

Hospital Supplies/Hospital Management  1.8%
Abbott Laboratories ......................           1,200,000            60,900
Bausch & Lomb ............................           1,200,000            42,000
Baxter International .....................             958,300            39,290
                                                                         142,190

Pharmaceuticals  4.7%
American Home Products ...................           1,245,800            73,035
Novartis (CHF) ...........................              53,333            61,083
Pharmacia & Upjohn .......................           1,935,800            76,706
SmithKline Beecham ADR ...................             900,000            61,200
Warner-Lambert ...........................           1,256,000            94,200
                                                                         366,224

Miscellaneous Consumer Products  4.7%
American Brands ...........................          1,300,000            64,512
Armstrong World ...........................            400,000            27,800
Dixie Yarns * .............................            300,000             2,363
Grand Metropolitan ADR ....................          1,054,100            33,336
Philip Morris .............................            450,000            50,681
RJR Nabisco ...............................            570,879            19,410
Tambrands .................................          1,400,000            57,225
Unilever N.V. ADR .........................            400,000          $ 70,100
UST .......................................          1,400,000            45,325
                                                                         370,752

Total Consumer Nondurables     1,399,722

CONSUMER SERVICES  5.2%
General Merchandisers  1.3%
J.C. Penney ...............................           1,500,000           73,125
May Department Stores .....................             561,500           26,250
                                                                          99,375

Specialty Merchandisers  0.2%
Fleming Companies .........................            600,000            10,350
Hancock Fabrics ...........................            250,000             2,594
                                                                          12,944
<PAGE>

Entertainment and Leisure  1.3%
ITT * ............................................       1,200,000        52,050
Reader's Digest (Class A), non-voting ............       1,145,100        46,090
Reader's Digest (Class B) ........................         125,100         4,535
                                                                         102,675

Media and Communications  2.4%
Cognizant ..............................              299,900              9,897
Dow Jones ..............................              900,000             30,487
Dun & Bradstreet .......................            1,417,500             33,666
Gannett ................................              479,200             35,880
McGraw-Hill ............................              800,000             36,900
R. R. Donnelly .........................            1,350,000             42,356
                                                                         189,186

Total Consumer Services ...................................              404,180

CONSUMER CYCLICALS  4.9%
Automobiles and Related  1.3%
Eaton ...................................             517,900             36,124
Ford Motor ..............................             500,000             15,937
Genuine Parts ...........................             450,000             20,025
GM ......................................             500,000             27,875
                                                                          99,961

Building and Real Estate  1.8%
Rouse ...........................................         470,000       $ 14,923
SECURITY CAPITAL PACIFIC TRUST, REIT ............         400,000          9,150
Simon DeBartolo Group, REIT .....................       3,089,532         95,775
Weingarten Realty Investors, REIT ...............         600,000         24,375
                                                                         144,223

Miscellaneous Consumer Durables  1.8%
Corning ..............................             1,437,500              66,484
Eastman Kodak ........................               350,000              28,088
Whirlpool ............................             1,000,000              46,625
                                                                         141,197

Total Consumer Cyclicals ..................................              385,381

TECHNOLOGY  1.1%
Electronic Systems  0.4%
Honeywell .............................              450,000              29,587
                                                                          29,587

Office Automation  0.2%
Pitney Bowes ............................             287,500             15,669
                                                                          15,669
<PAGE>

Electronic Components  0.5%
AMP ...............................               1,000,000               38,375
                                                                          38,375

Total Technology .........................................                83,631

CAPITAL EQUIPMENT  3.1%
Electrical Equipment  2.3%
GE .......................................           1,300,000           128,537
Hubbell (Class B) ........................           1,183,400            51,182
                                                                         179,719
         
Machinery 0.8%
Cooper Industries .......................            1,100,000            46,338
FMC * ...................................              273,300            19,165
                                                                          65,503

Total Capital Equipment ...................................              245,222

BUSINESS SERVICES AND
TRANSPORTATION  1.4%
Transportation Services  0.2%
Alexander & Baldwin ........................           718,700           $17,833
                                                                          17,833

Miscellaneous Business Services  0.4%
Deluxe Corp. ............................             600,000             19,650
GATX ....................................             287,500             13,944
                                                                          33,594

Railroads  0.8%
Conrail .................................             185,782             18,509
Union Pacific ...........................             700,000             42,087
                                                                          60,596

Total Business Services and Transportation                               112,023

ENERGY  10.7%
Energy Services  0.7%
McDermott International ...................             718,700           11,948
Witco .....................................           1,500,000           45,750
                                                                          57,698

Gas Transmission  0.2%
TransCanada PipeLines .......................           670,800           11,739
                                                                          11,739

Integrated Petroleum - Domestic  3.9%
Amoco ....................................             750,000            60,375
Atlantic Richfield .......................             910,400           120,628
British Petroleum ADR ....................             479,100            67,733
Sun Company ..............................             509,712            12,424
USX-Marathon .............................           1,916,600            45,759
                                                                         306,919
<PAGE>

Integrated Petroleum - International  5.9%
Chevron ....................................          1,200,000           78,000
Exxon ......................................          1,150,000          112,700
Mobil ......................................            500,000           61,125
Repsol ADR .................................          1,100,000           41,938
Royal Dutch Petroleum ADR ..................            431,200           73,627
Texaco .....................................            958,300           94,033
                                                                         461,423

Total Energy                                                             837,779

PROCESS INDUSTRIES  8.9%
Diversified Chemicals  2.0%
Dow Chemical ..........................             900,000             $ 70,537
DuPont ................................             910,400               85,919
                                                                         156,456

Specialty Chemicals  3.1%
3M .......................................             650,000            53,869
Betz Laboratories ........................             900,000            52,650
Great Lakes Chemical .....................           1,135,100            53,066
Lubrizol .................................           1,200,000            37,200
Nalco Chemical ...........................           1,200,800            43,379
                                                                         240,164

Paper and Paper Products  2.9%
Consolidated Papers ......................             800,000            39,300
International Paper ......................           1,350,000            54,506
James River ..............................             700,000            23,188
Kimberly-Clark ...........................             350,000            33,337
Union Camp ...............................           1,600,000            76,400
                                                                         226,731

Forest Products  0.9%
Georgia-Pacific .........................            1,000,000            72,000
                                                                          72,000

Total Process Industries ..................................              695,351

BASIC MATERIALS  1.6%
Metals  0.7%
Reynolds Metals .........................            1,031,000            58,123
                                                                          58,123

Mining  0.9%
LONRHO (GBP) ...........................            10,000,000            21,415
Newmont Mining .........................             1,000,000            44,750
                                                                          66,165

Total Basic Materials                                                    124,288
<PAGE>

Miscellaneous Common Stocks 0.3%                                          20,603

Total Common Stocks (Cost  $5,083,191)                                 6,701,068

Convertible Bonds  1.2%

Banco Nacional De Mexico SA, 11.00%, 7/15/03 .......     $13,507,000     $13,845
Corporate Express, (144a), 4.50%, 7/1/00 ...........      30,000,000      27,952
Roche Holding, LYONs, Zero Coupon, 4/20/10 .........      43,985,000      20,123
WMX Technologies, Sub. Deb., 2.00%, 1/24/05 ........      38,330,000      35,879

Total Convertible Bonds (Cost $92,449) .............                      97,799

Corporate Bonds  0.9%

American Standard, 9.875%, 6/1/01 .......................     5,750,000    6,095
BF Saul REIT, Sr. Secured Notes, 11.625%, 4/1/02 ........     9,150,000    9,882
Container Corporation of America, Sr. Notes
                                     9.75%, 4/1/03 ......     9,585,000   10,064
El Paso Electric, 1st Mtg. Notes, 9.40%, 5/1/11 .........    10,000,000   10,600
Texas Bottling Group, Sr. Sub. Notes, 9.00%, 11/15/03 ...     8,000,000    8,100
Trump Atlantic City, 1st Mtg. Notes, 11.25%, 5/1/06 .....    22,075,000   21,855
Total Corporate Bonds (Cost .............................   $    64,930)
                                                                          66,596

U.S. Government Obligations/
Agencies  3.1%
U.S. Treasury Bonds
6.875%, 8/15/25 ........................            75,000,000            76,477
U.S. Treasury Notes

          5.375%, 11/30/97 ...................         28,750,000         28,687
           5.50%, 11/15/98 ...................         57,900,000         57,511
           6.625%, 3/31/97 ...................         33,540,000         33,639
          7.375%, 11/15/97 ...................         30,750,000         31,192
8.875%, 11/15/98 - 5/15/00 ...................         15,000,000         15,968

Total U.S. Government Obligations/Agencies (Cost  $240,775)              243,474

Short-Term Investments  8.8%
Certificates of Deposit  2.3%

Bank of Scotland, (London), 5.42%, 3/13/97 .............   25,000,000     25,000

Bayerische Vereinsbank, (London), 5.43%, 3/13/97 .......   25,000,000     25,001
Bayerische Hypotheken und Wechsel, (London), 5.375-5.62%
                                   2/18/97-2/27/97 .....   40,000,000     40,000
Commerzbank, 5.45%, 1/9/97 .............................   22,000,002      2,000

<PAGE>

National Bank of Canada, 5.43%, 2/10/97 ................   15,000,000     15,000
National Westminster Bank, 5.41%, 2/10/97 ..............    5,000,000      5,000
Royal Bank Canada, 5.60%, 2/28/97 ......................   19,000,000     18,999
Societe Generale, 5.60%, 2/10/97 .......................    6,000,000      6,000
United States National Bank Oregon, 5.42%, 1/8/97 ......   20,000,000     20,000
                                                                         177,000

Commercial Paper  5.9%

Asset Securitization Cooperative, 4(2), 5.32-5.36%
                                   1/29/97-2/13/97          35,000,000   34,810
Bank of America, 5.41%, 2/6/97 ..........................   40,000,000   39,784
Beta Finance, 4(2), 5.30%, 2/25/97 ......................   20,000,000   19,838
BHF Finance (Delaware), 5.30%, 4/11/97 ..................   20,000,000   19,706
Caisse Des Amortissement, 5.33-5.40%, 1/31/97-2/20/97 ...   45,000,000   44,739
   Ciesco, 5.30%, 2/13/97 ...............................   20,000,000   19,873
Countrywide Funding, 5.73%, 1/22/97 .....................   10,000,000    9,967
Cregem North America, 5.34%, 1/3/97 .....................   18,000,000   17,995
Delaware Funding, 4(2), 5.45%, 1/10/97 ..................    7,600,000    7,590
   Den Danske, 5.37%, 2/10/97 ...........................   20,000,000   19,881
Deutsche Bank Finance, 5.40%, 1/8/97 ....................   25,000,000   24,974
Falcon Asset Securitization, 4(2), 5.45%, 1/3/97 ........    6,560,000    6,558
   Finova Capital, 5.39%, 1/24/97 .......................   18,000,000   17,938
Golden Managers Acceptance Corporation, 5.35%, 1/8/97 ...   20,000,000   19,979
   Indosuez North America, 5.33%, 1/17/97 ...............   20,000,000   19,953
Investments in Commercial Paper through a joint account
                                   6.75-7.10%, 1/2/97 ...   41,329,139   41,321
   Island Finance Puerto Rico, 5.32-5.34%, 1/7/97-1/24/97   20,450,000   20,395
   KFW International, 5.38%, 1/10/97 ....................   25,000,000   24,966
Nordbanken North America, 5.40%, 2/10/97 ................   20,000,000   19,880
Preferred Receivables Funding, 5.35%, 2/3/97 ............    8,100,000    8,060
   Telstra, 5.38%, 2/5/97 ...............................   20,000,000   19,895
Unifunding, 6.39%, 1/6/97 ...............................    2,000,000    1,998
                                                                         460,100

Medium-Term Notes 0.6%

              Morgan Stanley Group, VR, 5.656%, 1/31/93       1,445,000   31,455
           SMM Trust, VR, 5.706%, 3/26/97 .........          19,000,000   18,998
                                                                          50,453

Total Short-Term Investments (Cost $687,553)                             687,553

Total Investments in Securities

99.7% of Net Assets (Cost $6,168,898)                                 $7,796,490
Futures Contracts
In thousands
<PAGE>

                                                     Contract  Unrealized
                                         Expiration  Value     Gain (Loss)
                                         ----------  --------  -----------
Long, 100 Standard & Poor's 500 Stock Index
contracts, $2,500,000 of U.S. Treasury Notes
pledged as initial margin                      3/97   $37,225       $(372)
Net payments (receipts) of variation
margin to date                                                             (358)
Variation margin receivable
(payable) on open futures contracts                                        (730)
Other Assets Less Liabilities                                             22,374
NET ASSETS                                                            $7,818,134
Net Assets Consist of:

Accumulated net investment income - net of distributions                  $1,984
Accumulated net realized gain/loss - net of distributions                151,782
Net unrealized gain (loss)                                             1,627,204
Paid-in-capital applicable to 346,873,938 shares of  no par
value capital stock outstanding; unlimited shares authorized           6,037,164

NET ASSETS                                                            $7,818,134

NET ASSET VALUE PER SHARE                                                 $22.54

*    Non-income producing

REIT Real Estate Investment Trust

VR   Variable rate
<PAGE>

4(2) Commercial  paper  sold  within  terms of a private  placement  memorandum,
     exempt from  registration  under section 4.2 of the Securities Act of 1933,
     as  amended,  and may be sold  only to  dealers  in that  program  or other
     "accredited investors."

144a Security was purchased  pursuant to Rule 144a under the  Securities  Act of
     1933  and may not be  resold  subject  to that  rule  except  to  qualified
     institutional  buyers N total of such  securities  at  year-end  amounts to
     0.36% of net assets.

CHF  Swiss franc

GBP  British sterling

The accompanying notes are an integral part of these financial statements.
<PAGE>

================================================================================
Statement of Operations
- --------------------------------------------------------------------------------
In thousands
                                                                            Year
                                                                           Ended
                                                                        12/31/96
- --------------------------------------------------------------------------------
Investment Income
Income

      Dividend .............................................        $   185,328
      Interest .............................................             67,348
      Total income .........................................            252,676
Expenses

      Investment management ................................             37,762
      Shareholder servicing ................................             13,312
      Registration .........................................                708
      Custody and accounting ...............................                384
      Prospectus and shareholder reports ...................                363
      Trustees .............................................                 39
      Legal and audit ......................................                 33
      Miscellaneous ........................................                 65
      Total expenses .......................................             52,666
Net investment income ......................................            200,010
Realized and Unrealized Gain (Loss)
Net realized gain (loss) on
      Securities ...........................................            456,505
      Futures ..............................................              1,022
      Foreign currency transactions ........................               (161)
      Net realized gain (loss) .............................            457,366
Change in net unrealized gain or loss on

      Securities ...........................................            571,776
      Futures ..............................................               (372)
      Other assets and liabilities
      denominated in foreign currencies ....................                (16)
      Change in net unrealized gain or loss ................            571,388
Net realized and unrealized gain (loss) ....................          1,028,754
INCREASE (DECREASE) IN NET

ASSETS FROM OPERATIONS .....................................        $ 1,228,764
================================================================================

The accompanying notes are an integral part of these financial statements.
<PAGE>

<TABLE>
================================================================================================
Statement of Changes in Net Assets
                                                                                 In thousands
- ------------------------------------------------------------------------------------------------
<CAPTION>
                                                                 Year
                                                                Ended
<S>                                                               <C>                     <C>        
                                                             12/31/96                12/31/95
Increase (Decrease) in Net Assets
Operations
      Net investment income ...........................   $   200,010             $   152,570
      Net realized gain (loss) ........................       457,366                 139,663
      Change in net unrealized gain or loss ...........       571,388                 894,739
      Increase (decrease) in net assets from operations     1,228,764               1,186,972
Distributions to shareholders

      Net investment income ...........................      (201,399)               (150,621)
      Net realized gain ...............................      (274,623)               (130,781)
      Decrease in net assets from distributions .......      (476,022)               (281,402)
Capital share transactions *

      Shares sold .....................................     2,769,484               1,431,239
      Distributions reinvested ........................       457,250                 272,282
      Shares redeemed .................................    (1,376,120)(598,164)
      Increase (decrease) in net assets from capital

      share transactions ..............................     1,850,614               1,105,357
Net Assets

Increase (decrease) during period .....................     2,603,356               2,010,927
Beginning of period ...................................     5,214,778               3,203,851
End of period .........................................   $ 7,818,134             $ 5,214,778
*Share information
     Shares sold ......................................       130,381                  78,850
     Distributions reinvested .........................        20,657                  14,467
     Shares redeemed ..................................       (64,822)                (33,108)
     Increase (decrease) in shares outstanding ........        86,216                  60,209
================================================================================================
</TABLE>

The accompanying notes are an integral part of these financial statements.

<PAGE>

================================================================================
Notes to Financial Statements
- --------------------------------------------------------------------------------

NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES
- --------------------------------------------------------------------------------

     T. Rowe  Price  Equity  Income  Fund  (the  fund) is  registered  under the
Investment Company Act of 1940 as a diversified, open-end management investment
company and commenced operations on October 31, 1985.

Valuation

     Equity securities  listed or regularly traded on a securities  exchange are
valued at the last quoted sales price at the time the valuations are made.

     A security which is listed or traded on more than one exchange is valued at
the  quotation  on the  exchange  determined  to be the primary  market for such
security.  Listed  securities  not  traded on a  particular  day and  securities
regularly  traded in the  over-the-counter  market are valued at the mean of the
latest  bid and asked  prices.  Other  equity  securities  are valued at a price
within  the limits of the  latest  bid and asked  prices  deemed by the Board of
Trustees, or by persons delegated by the Board, best to reflect fair value.

     Debt securities are generally traded in the over-the-counter market and are
valued at a price  deemed  best to reflect  fair value as quoted by dealers  who
make  markets  in  these  securities  or  by  an  independent  pricing  service.
Short-term  debt  securities  are valued at their  amortized  cost  which,  when
combined  with accrued  interest,  approximates  fair value.  Financial  futures
contracts are valued at closing settlement prices.

     For purposes of determining the fund's net asset value per share,  the U.S.
dollar  value of all  assets  and  liabilities  initially  expressed  in foreign
currencies  is  determined by using the mean of the bid and offer prices of such
currencies against U.S. dollars quoted by a major bank.

     Assets  and  liabilities  for  which  the above  valuation  procedures  are
inappropriate  or are deemed not to reflect  fair value are stated at fair value
as determined in good faith by or under the  supervision  of the officers of the
fund, as authorized by the Board of Trustees.

Currency Translation

     Assets and liabilities  are translated into U.S.  dollars at the prevailing
exchange  rate  at the end of the  reporting  period.  Purchases  and  sales  of
securities  and income and  expenses  are  translated  into U.S.  dollars at the
prevailing  exchange  rate on the  dates of such  transactions.  The  effect  of
changes in foreign exchange rates on realized and unrealized  security gains and
losses is reflected as a component of such gains and losses.
<PAGE>

Premiums and Discounts

     Premiums and discounts on debt  securities are amortized for both financial
reporting and tax purposes.

     Other 

     Income  and  expenses  are  recorded  on  the  accrual  basis.   Investment
transactions are accounted for on the trade date.  Realized gains and losses are
reported on the identified  cost basis.  Dividend  income and  distributions  to
shareholders  are  recorded  by the fund on the  ex-dividend  date.  Income  and
capital gain  distributions are determined in accordance with federal income tax
regulations  and may differ from those  determined in accordance  with generally
accepted accounting  principles.  Payments ("variation margin") made or received
by the fund to settle the daily  fluctuations in the value of futures  contracts
are  recorded as  unrealized  gains or losses  until the  contracts  are closed.
Unrealized  gains and losses on futures  contracts are included in Change in net
unrealized gain or loss in the accompanying financial statements.

NOTE 2 - INVESTMENT TRANSACTIONS
- --------------------------------------------------------------------------------

     Consistent with its investment objective, the fund engages in the following
practices  to manage  exposure  to  certain  risks or enhance  performance.  The
investment  objective,  policies,  program,  and  risk  factors  of the fund are
described  more fully in the  fund's  prospectus  and  Statement  of  Additional
Information.

     Futures  Contracts At December  31,  1996,  the fund was a party to futures
contracts,  which  provide  for the  future  sale by one party and  purchase  by
another of a specified  amount of a specific  financial  instrument at an agreed
upon price, date, time, and place. Risks arise from possible  illiquidity of the
futures market and from movements in security values.

     Commercial  Paper Joint Account The fund, and other  affiliated  funds, may
transfer  uninvested  cash into a  commercial  paper  joint  account,  the daily
aggregate  balance of which is  invested in  high-grade  commercial  paper.  All
securities  purchased  by the joint  account  satisfy the fund's  criteria as to
quality, yield, and liquidity.

     Other  Purchases and sales of portfolio  securities,  other than short-term
securities, aggregated $3,062,717,000 and $1,446,244,000,  respectively, for the
year ended December 31, 1996.
<PAGE>

NOTE 3 - FEDERAL INCOME TAXES
- --------------------------------------------------------------------------------

     No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated  investment company and distribute all of its
taxable income.

     In order for the fund's capital accounts and  distributions to shareholders
to reflect the tax character of an in-kind  redemption of portfolio  securities,
the  following  reclassifications  were made during the year ended  December 31,
1996.  The  results  of  operations  and net  assets  were not  affected  by the
reclassifications.

================================================================================

Undistributed net realized gain                                    $(67,777,000)
Paid-in-capital                                                      67,777,000
- --------------------------------------------------------------------------------

     At December 31, 1996, the aggregate cost of investments  for federal income
tax and financial reporting purposes was $6,168,898,000, and net unrealized gain
aggregated  $1,627,592,000,  of  which  $1,679,026,000  related  to  appreciated
investments and $51,434,000 to depreciated investments.

NOTE 4 - RELATED PARTY TRANSACTIONS
- --------------------------------------------------------------------------------

     The  investment  management  agreement  between  the fund and T. Rowe Price
Associates, Inc. (the manager) provides for an annual investment management fee,
of which  $3,793,000 was payable at December 31, 1996. The fee is computed daily
and paid  monthly,  and  consists  of an  individual  fund fee equal to 0.25% of
average daily net assets and a group fee. The group fee is based on the combined
assets of certain mutual funds sponsored by the manager or

     Rowe  Price-Fleming  International,  Inc.  (the group).  The group fee rate
ranges  from  0.48% for the first $1  billion  of assets to 0.305% for assets in
excess of $50 billion.  At December 31, 1996,  and for the year then ended,  the
effective annual group fee rate was 0.33%. The fund pays a pro-rata share of the
group fee based on the ratio of its net assets to those of the group.

     In addition,  the fund has entered into agreements with the manager and two
wholly owned  subsidiaries  of the manager,  pursuant to which the fund receives
certain other services. The manager computes the daily share price and maintains
the financial records of the fund.
<PAGE>

     T. Rowe Price  Services,  Inc.  (TRPS) is the fund's  transfer and dividend
disbursing  agent and provides  shareholder and  administrative  services to the
fund. T. Rowe Price Retirement Plan Services,  Inc., provides  subaccounting and
recordkeeping  services for certain  retirement  accounts  invested in the fund.
Additionally,  the fund is one of  several  T.  Rowe  Price  mutual  funds  (the
underlying  funds) in which the T. Rowe Price  Spectrum  Growth and Income Funds
(Spectrum)  invest.  In  accordance  with  an  agreement  among  Spectrum,   the
underlying funds, the manager, and TRPS, expenses from the operation of Spectrum
are borne by the underlying funds based on each underlying fund's  proportionate
share of assets owned by Spectrum.  The fund incurred expenses pursuant to these
related party agreements totaling  approximately  $11,455,000 for the year ended
December 31, 1996, of which $1,052,000 was payable at period-end.


================================================================================
Report of Independent Accountants
- --------------------------------------------------------------------------------

To the Board of Trustees and Shareholders of
T. Rowe Price Equity Income Fund

     In our opinion,  the  accompanying  statement of net assets and the related
statements  of  operations  and of  changes  in net  assets  and  the  financial
highlights present fairly, in all material  respects,  the financial position of
T. Rowe Price Equity  Income Fund (the  "Fund") at December  31,  1996,  and the
results of its  operations,  the  changes  in its net  assets and the  financial
highlights  for  each  of the  fiscal  periods  presented,  in  conformity  with
generally  accepted  accounting  principles.   These  financial  statements  and
financial highlights  (hereafter referred to as "financial  statements") are the
responsibility  of the Fund's  management;  our  responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  financial  statements in  accordance  with  generally  accepted
auditing  standards  which  require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audits,  which  included  confirmation  of  securities  at December  31, 1996 by
correspondence  with  custodians  and,  where  appropriate,  the  application of
alternative auditing procedures for unsettled security  transactions,  provide a
reasonable basis for the opinion expressed above.

PRICE WATERHOUSE LLP
Baltimore, Maryland
January 20, 1997
<PAGE>

================================================================================
T. Rowe Price Shareholder Services
================================================================================
================================================================================
Investment Services And Information
- --------------------------------------------------------------------------------

Knowledgeable Service Representatives
- --------------------------------------------------------------------------------

By Phone

     Shareholder service representatives are available from 8 a.m. to 10 p.m. ET
Monday  through  Friday  and from  8:30  a.m.  to 5 p.m.  ET on  weekends.  Call
1-800-225-5132  to  speak  directly  with a  representative  who will be able to
assist you with your accounts.

In Person

     Visit one of our investor  center  locations to meet with a  representative
who  will be able to  assist  you with  your  accounts.  You can  also  drop off
applications or obtain prospectuses and other literature at these centers.

Automated 24-Hour Services
- --------------------------------------------------------------------------------

Tele*Access [Registration Mark]

     Call 1-800-638-2587 to obtain information such as account balance, date and
amount of your last  transaction,  latest  dividend  payment,  fund prices,  and
yields. Additionally, you have the ability to request prospectuses,  statements,
and  account  and tax  forms;  to  reorder  checks;  and to  initiate  purchase,
redemption, and exchange orders for identically registered accounts.

T.Rowe Price OnLine

     Through a personal  computer via dial-up  modem,  you can replicate all the
services  available on Tele*Access  plus conduct  transactions  in your Discount
Brokerage and Variable Annuity Accounts.

Account Services
- --------------------------------------------------------------------------------

Checking

     Write  checks  for $500 or more on any  money  market  and most  bond  fund
accounts (except the High Yield and Emerging Markets Bond Funds).
<PAGE>

Automatic Investing 

     Build your account over time by investing  directly  from your bank account
or paycheck with  Automatic  Asset  Builder.  Additionally,  Automatic  Exchange
enables you to set up systematic investments from one fund account into another,
such as from a money fund into a stock fund. A $50 minimum  makes it easy to get
started.

Automatic Withdrawal 

     If you need  money  from your fund  account  on a  regular  basis,  you can
establish scheduled, automatic redemptions.

Dividend and Capital Gains Payment Options 

     Reinvest all or some of your  distributions,  or take them in cash. We give
you maximum flexibility and convenience.

DISCOUNT BROKERAGE*
- --------------------------------------------------------------------------------

Investments Available

     You can trade stocks, bonds, options, precious metals, and other securities
at a savings over regular commission rates.

To Open an Account

     Call a shareholder service representative for more information.

Investment Information
- --------------------------------------------------------------------------------

Combined Statement 

     A  comprehensive  overview of your T. Rowe Price accounts is provided.  The
summary page gives you earnings by tax category, provides total portfolio value,
and lists your investments by typeNstock,  bond, and money market.  Detail pages
itemize account transactions by fund.

Shareholder Reports 

     Portfolio  managers  review the  performance of the funds in plain language
and discuss T. Rowe Price's economic outlook.

T. Rowe Price Report 

     This is a quarterly  newsletter  with relevant  articles on market  trends,
personal financial planning, and T. Rowe Price's economic perspective.

Performance Update 

     This  quarterly  report  reviews  recent market  developments  and provides
comprehensive performance information for every T. Rowe Price fund.
<PAGE>

Insights

     This  library of  information  includes  reports on mutual fund tax issues,
investment strategies, and financial markets.

Detailed Investment Guides 

     Our widely acclaimed Asset Mix Worksheet,  College  Planning Kit,  Retirees
Financial Guide, and Retirement Planning Kit (also available on disk for PC use)
can help you determine and reach your investment goals.

*    A division of T. Rowe Price Investment Services, Inc. Member NASD/SIPC.

================================================================================
T. Rowe Price Mutual Funds
================================================================================
================================================================================
Mutual Funds
- --------------------------------------------------------------------------------

Stock Funds
================================================================================

Domestic
- --------------------------------------------------------------------------------
Balanced
Blue Chip Growth 
Capital Appreciation 
Capital Opportunity 
Dividend Growth 
Equity Income  
Equity  Index  
Financial  Services  
Growth & Income  
Growth Stock 
Health Sciences  
Mid-Cap  Growth 
Mid-Cap Value 
New America Growth 
New Era 
New Horizons*
OTC   
Science   &   Technology    
Small-Cap   Value*   
Spectrum   Growth   
Value
<PAGE>

International/Global   
- --------------------------------------------------------------------------------
European  Stock  
Global  Stock
International  Discovery  
International  Stock  
Japan  
Latin  America  
New  Asia
Spectrum  International  

Bond Funds 
================================================================================

Domestic Taxable  
- --------------------------------------------------------------------------------
Corporate Income 
GNMA 
High Yield 
New Income  
Short-Term  Bond 
Short-Term  U.S.  Government  
Spectrum Income
Summit GNMA
 Summit  Limited-Term Bond 
U.S.  Treasury  Intermediate 
U.S. Treasury Long-Term   

Domestic   Tax-free   
- --------------------------------------------------------------------------------
California   Tax-Free  Bond  
Florida   Insured Intermediate  Tax-Free 
Georgia Tax-Free Bond 
Maryland  Short-Term  Tax-Free Bond
Maryland  Tax-Free  Bond 
New Jersey  Tax-Free Bond 
New York Tax-Free Bond
Summit Municipal  Income 
Summit  Municipal  Intermediate  
Tax-Free High Yield  
Tax-Free Income 
Tax-Free Insured Intermediate Bond 
Tax-Free  Short-Intermediate
Virginia Short-Term Tax-Free Bond 
Virginia Tax-Free Bond
<PAGE>

International/Global
- --------------------------------------------------------------------------------
Global Government Bond
Emerging Markets Bond
International Bond

Money Market
================================================================================

Taxable
- --------------------------------------------------------------------------------
Prime Reserve
Summit Cash Reserves
U.S. Treasury Money

Tax-Free
- --------------------------------------------------------------------------------
California Tax-Free Money
New York Tax-Free Money
Summit Municipal
Money Market
Tax-Exempt Money

Blended Asset
================================================================================

Personal Strategy Income
Personal Strategy Balanced
Personal Strategy Growth

T. Rowe Price No-Load Variable Annuity
================================================================================

Equity Income Portfolio
International Stock Portfolio
Limited-Term Bond Portfolio
Mid-Cap Growth Portfolio
New America Growth Portfolio
Personal Strategy Balanced Portfolio
Prime Reserve Portfolio

*    Closed to new investors.

     Please call for a prospectus.  Read it carefully  before you invest or send
     money.
<PAGE>

================================================================================
T. Rowe Price Discount Brokerage
================================================================================
================================================================================
Discount Brokerage
A Division of T. Rowe Price Investment Services, Inc., Member NASD/SIPC
- --------------------------------------------------------------------------------

     This low-cost  service gives you the opportunity to easily  consolidate all
your investments with one company. Through T. Rowe Price Discount Brokerage, you
can buy and sell individual  securities-stocks,  bonds,  options,  and others-at
considerable  commission  savings.  We also  provide a wide  range of  services,
including:

Automated Telephone and Computer Services 

     You can enter trades,  access  quotes,  and review  account  information 24
hours a day, seven days a week. Any trades executed  through these programs save
you an additional 10% on commissions.*

Investor Information 

     A variety of informative  reports,  such as our Brokerage  Insights series,
S&P Market Month newsletter, and optional S&P Stock Reports, can help you better
evaluate economic trends and investment opportunities.

Dividend Reinvestment 

     Service  Virtually  all stocks held in customer  accounts  are eligible for
this service, free of charge.

*    Discount  applies to our current  commission  schedule;  subject to our $35
     minimum commission.

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                      For yield, price, last transaction,
                         current balance, or to conduct
                         transactions, 24 hours, 7 days
                          a week, call Tele*Access(R):
                            1-800-638-2587 toll free

                                 For assistance
                               with your existing
                              fund account, call:
                           Shareholder Service Center
                            1-800-225-5132 toll free
                            625-6500 Baltimore area

                          To open a Discount Brokerage
                         account or obtain information,
                         call: 1-800-638-5660 toll free

                               Internet address:
                           http://www.troweprice.com

                            T. Rowe Price Associates
                             100 East Pratt Street
                            Baltimore, Maryland 21202

                         This report is authorized for
                        distribution only to shareholders
                        and to others who have received
                        a copy of the prospectus of the
                    T. Rowe Price Equity Income Fund.

                               Investor Centers:
                              101 East Lombard St.
                              Baltimore, MD 21202

                                 T. Rowe Price
                                Financial Center
                              10090 Red Run Blvd.
                             Owings Mills, MD 21117
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                                Farragut Square
                             900 17th Street, N.W.
                             Washington, D.C. 20006

                                   ARCO Tower
                                   31st Floor
                              515 South Flower St.
                             Los Angeles, CA 90071

                              4200 West Cypress St.
                                   10th Floor
                                 Tampa, FL 33607
              T. Rowe Price Investment Services, Inc., Distributor.
                                RPRTEIF  12/31/96


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