AMERICAN EAGLE OUTFITTERS INC
424B1, 1998-12-23
FAMILY CLOTHING STORES
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<PAGE>   1



                                                               Filed pursuant to
                                                                  Rule 424(b)(1)
                                                      Registration No. 333-68875

PROSPECTUS


                         AMERICAN EAGLE OUTFITTERS, INC.
                              150 THORN HILL DRIVE
                       WARRENDALE, PENNSYLVANIA 15086-7528
                                 (724) 776-4857

                                 500,000 SHARES
                                  COMMON STOCK


                      ------------------------------------



         All of the 500,000 shares of our Common Stock covered by this
Prospectus (the "Shares") may be offered for sale from time to time by and for
the account of certain of our shareholders (the "Selling Shareholders") as more
fully described in this Prospectus. We will not receive any proceeds from the
sale of Shares by the Selling Shareholders. See "Use of Proceeds," "Selling
Shareholders," and "Plan of Distribution."

         This Prospectus relates to 500,000 shares of Common Stock that we
originally issued to Sam Forman, former President of American Eagle, prior to
our initial public offering. The Selling Shareholders acquired the Shares as
members of a limited liability company that purchased the Shares in 1995 from
Mr. Forman in a private transaction. In December, 1998, the Shares were
distributed to the Selling Shareholders in a partial redemption of their
interest in the limited liability company. See "Selling Shareholders."

         The Selling Shareholders, directly or indirectly through agents,
broker-dealers, or underwriters to be designated, may sell the Shares, from time
to time on terms to be determined at the time of sale. To the extent required,
we will provide the following information in an accompanying supplement to this
Prospectus ("Prospectus Supplement"):

- -        the specific Shares to be sold;

- -        the public offering price; and

- -        the names of any such agent, broker-dealer, or underwriter and any
         applicable commission or discount.

The Selling Shareholders reserve the sole right to accept or reject, in whole or
in part, any proposed purchase of the Shares to be made in the manner set forth
above.


                          -----------------------------

    NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
 COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                               CRIMINAL OFFENSE.

NO DEALER, SALESPERSON, OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS IN
CONNECTION WITH THE OFFER MADE IN THIS PROSPECTUS. IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY AMERICAN EAGLE, THE SELLING SHAREHOLDERS OR ANY UNDERWRITER, DEALER, OR
AGENT. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER OF ANY SECURITIES OTHER THAN
THE REGISTERED SECURITIES TO WHICH IT RELATES OR AN OFFER TO SELL, OR A
SOLICITATION OF AN OFFER TO BUY, TO ANY PERSON IN ANY JURISDICTION WHERE SUCH
OFFER OR SOLICITATION WOULD BE UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS
NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY
IMPLICATION THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE HEREOF.

                      ------------------------------------


The Common Stock is listed on the Nasdaq National Market under the symbol
"AEOS." On December 22, 1998, the closing price per share of the Common Stock on
the Nasdaq National Market was $64.00.


                The date of this prospectus is December 23, 1998



<PAGE>   2

                                TABLE OF CONTENTS


  Available Information ...........................................   2
  Information Incorporated By Reference ...........................   2
  The Company .....................................................   3
  Use of Proceeds .................................................   3
  Selling Shareholders ............................................   3
  Plan of Distribution ............................................   4
  Experts .........................................................   4
  Legal Matters ...................................................   4


                              AVAILABLE INFORMATION

         We are subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and its rules and
regulations. Under the Exchange Act, we must file reports, proxy statements, and
other information with the Securities and Exchange Commission (the
"Commission"). The public may inspect and copy such reports, proxy statements,
and other information we have filed at:

         Public Reference Room
         Securities and Exchange Commission
         450 Fifth Street, N.W.
         Washington, D.C. 20549-0001

or at the public reference facilities of the regional
offices of the Commission at:

         500 West Madison Street
         Suite 1400
         Chicago, Illinois  60661-2511; and

         7 World Trade Center
         Suite 1300
         New York, New York  10048-1397.

You may obtain information on the Public Reference Room's operation by calling
the Commission at 1-800-SEC-0330. Upon payment of the fees prescribed in the
Commission's rules and regulations, you may also obtain copies of such materials
from:

         Public Reference Section
         Securities and Exchange Commission
         450 Fifth Street, N.W.
         Washington, D.C. 20549

In addition, you may access these materials electronically by means of the
Commission's home page on the Internet at:

          http://www.sec.gov.

         Our common stock is listed on the Nasdaq National Market, and
accordingly you may inspect and copy our reports and other information at:

         Nasdaq Stock Market
         1735 K. Street N.W.
         Washington, D.C. 20006-1504

         We have filed with the Commission under the Securities Act of 1933, as
amended (the "Securities Act"), and its rules and regulations, a Registration
Statement on Form S-3, as it may be amended (the "Registration Statement"), with
respect to the Shares offered by this Prospectus. However, this Prospectus does
not contain all of the information included in the Registration Statement.
Pursuant to the Commission's rules and regulations, we have omitted certain
portions of the Registration Statement. Any statements contained in this
Prospectus or in any document incorporated by reference into this Prospectus
concerning the provisions of any contract or other document are not necessarily
complete, and in each instance reference is made to the copy of such contract or
other document filed as an exhibit to the Registration Statement or other
document, each such statement being qualified in its entirety by such reference.
You may inspect and copy the Registration Statement (and its exhibits) from the
Commission at prescribed rates at:

         Securities and Exchange Commission
         450 Fifth Street, N.W.
         Washington D.C. 20549-0001

You may also access these materials electronically by means of the Commission's
home page on the Internet at http://www.sec.gov.


                           INFORMATION INCORPORATED BY
                                    REFERENCE

         We incorporate by reference the following documents, which we have
previously filed with the Commission pursuant to Sections 13(a), 14 or 15(d) of
the Exchange Act :

         (1) Report on Form 10-K (filed April 24, 1998) for the year ended
         January 31, 1998;

         (2) Quarterly Report on Form 10-Q and 10- Q/A (filed June 12 and June
         15, 1998, respectively) for the quarter ended May 2, 1998;

         (3) Quarterly Report on Form 10-Q (filed September 15, 1998) for the
         quarter ended August 1, 1998;

         (4) Quarterly Report on Form 10-Q (filed November 24, 1998) for the
         quarter ended October 31, 1998.

         (5) Proxy Statement for the Annual Meeting of Shareholders held on June
         3, 1998, (filed on May 5, 1998);

         (6) Proxy Statement (filed September 28, 1998) for the Special Meeting
         of Shareholders held on October 22, 1998; and

         (7) Preliminary Proxy Statement (filed December 9, 1998) for the
         Special Meeting of Shareholders held in January, 1999.

         In addition, we incorporate by reference the description of our Common
Stock, which is

                                       -2-

<PAGE>   3



contained in our Form 8-A (Registration No. 0-23760) filed with the Commission
pursuant to Section 12 of the Exchange Act, as the same may be updated in any
amendment or report filed for the purpose of updating such description.

         All documents we file pursuant to Sections 13(a), 13(c), 14 or 15(d) of
the Exchange Act after the date of this Prospectus and before the termination of
the offering of the Shares by this Prospectus shall be deemed to be incorporated
by reference in this Prospectus and to be a part of this document from the date
it is filed. Any statement incorporated by reference in this Prospectus shall be
deemed to be modified or superseded for purposes of this Prospectus to the
extent that a statement contained herein or in any other subsequently filed
document which also is or is deemed to be incorporated by reference herein
modifies or supersedes such statement. Any statement so modified or superseded
shall not be deemed, except as so modified or superseded, to constitute a part
of this Prospectus.

         We will promptly furnish, without charge, a copy of any and all of the
information that we have incorporated by reference in this Prospectus upon the
written or oral request of any potential investor to:

         William P. Tait, Secretary
         American Eagle Outfitters, Inc.
         150 Thorn Hill Drive
         Warrendale, Pennsylvania 15086-7528.
         (724)776-4857


                                   THE COMPANY

         American Eagle Outfitters, Inc. is a leading specialty retailer of
women's and men's quality casual lifestyle apparel, footwear, outerwear and
accessories. Our objective is to completely outfit our core customers with
American Eagle Outfitters(R) products, which feature:

- -        denim, khakis and skirts;
- -        wool and cotton sweaters;
- -        casual tops and shirts;
- -        footwear;
- -        outerwear; and
- -        accessories such as belts, socks and bags. 

As of November 30, 1998, we operated 386 mall-based stores in 41 states
principally in the Midwest, Northeast and Southeast. Our principal offices are
located at 150 Thorn Hill Drive, Warrendale, Pennsylvania 15086-7528 and our
telephone number is (724) 776-4857.


                                 USE OF PROCEEDS

         The proceeds from the sale of the Shares offered by this Prospectus are
solely for the Selling Shareholders' account. Accordingly, we will not receive
any of the proceeds from the sale of Shares by the Selling Shareholders.


                              SELLING SHAREHOLDERS

         S.H.D. Investments, Inc., a California limited liability company
("SHD"), purchased 2,250,000 shares, as adjusted for stock splits (the
"Purchased Shares"), of our common stock in a private transaction from Sam
Forman, the former President of American Eagle, in February, 1995. Mr. Forman
acquired the Purchased Shares prior to our initial public offering. In December
1998, SHD redeemed a portion of the interests in the limited liability company
then held by the Selling Shareholders and, in connection with such redemption,
distributed the Shares to the Selling Shareholders. After the distribution, SHD
owns 1,034,375 shares of our Common Stock. Although neither Selling Shareholder
is an affiliate of American Eagle, companies controlled by the Selling
Shareholders sell goods and products to us on terms and conditions which are
customary in the industry. These relationships are described in our Proxy
Statement for our Annual Meeting of Shareholders held on June 3, 1998, which is
incorporated herein by reference.

         The following table sets forth certain information regarding the
beneficial ownership of our Common Stock by each Selling Shareholder on December
10, 1998:

<TABLE>
<CAPTION>
                                  Number of                         Shares                     Number of
                               Shares Before                         Being                    Shares After
                                the Offering(1)                     Offered                   the Offering(1)
                                ---------------                     -------                   ---------------

<S>                                <C>                              <C>                            <C>  
Paul Guez                          258,700                          250,000                        8,700


The Guez Family Trust              250,000                          250,000                            0
U/D/T December 6, 1996
</TABLE>

(1)      In each case, the total number of shares owned by each Selling
         Shareholder under this registration statement is less than 1% of the
         total outstanding shares both before and after the offering.

                                       -3-

<PAGE>   4



                              PLAN OF DISTRIBUTION

         From time to time the Selling Shareholders, or their pledgees, donees,
transferees, and other successors in interest, may offer and sell the Shares
covered by this Prospectus. The Selling Shareholders will act independently of
American Eagle in making decisions with respect to the timing, manner, and size
of each sale. To our knowledge, the Selling Shareholders have not entered into
any agreement, arrangement, or understanding with any particular brokers or
market makers that will participate in the offering.

         The Selling Shareholders may sell Shares in any of the following
transactions:

         (i) through broker-dealers;
         (ii) through agents; or
         (iii) directly to one or more purchasers.

Occasionally, the distribution of the Shares by the Selling Shareholders may be
effected in one or more transactions in the over-the-counter market, in the
Nasdaq National Market, or in privately negotiated transactions at market prices
prevailing at the time of sale, at prices related to such prevailing market
prices, or at negotiated prices. In addition, any Shares covered by this
Prospectus which qualify for sale pursuant to Rule 144 of the Securities Act may
be sold under Rule 144 rather than pursuant to this Prospectus.

         In connection with the distribution of the Shares or otherwise, the
Selling Shareholders may also:

         (1) Enter into hedging transactions with broker-dealers. In connection
         with such transactions, broker-dealers may engage in short sales of the
         Shares registered under this Prospectus in the course of hedging the
         positions they assume with the Selling Shareholders;

         (2) Sell shares short and redeliver the Shares to close out such short
         positions;

         (3) Enter into option or other transactions with broker-dealers which
         require the delivery to the broker-dealer of the Shares registered
         under this Prospectus, which the broker-dealer may resell or otherwise
         transfer pursuant to this Prospectus; and

         (4) Loan or pledge the Shares registered under this Prospectus to a
         broker-dealer, and the broker-dealer may sell the Shares so loaned or,
         upon a default, the broker-dealer may effect sales of the pledged
         Shares pursuant to this Prospectus. 

         Underwriters, broker-dealers, or agents may receive compensation in the
form of commissions, discounts, or concessions from the Selling Shareholders in
amounts to be negotiated in connection with each sale of the Shares. Such
underwriters, broker-dealers, or agents who participate in the distribution of
the Shares may be deemed to be "underwriters" within the meaning of Section
2(11) of the Securities Act, and any profit on the sale of the Shares by them
and any commissions, discounts, or concessions received by any such
underwriters, broker-dealers, or agents might be deemed to be underwriting
discounts and commissions under the Securities Act.

         At the time a particular offer is made, to the extent required, we will
distribute a Prospectus Supplement which will set forth:

- -        the aggregate number of Shares being
         offered;

- -        the terms of the offering, including the name
         or names of any underwriters, broker-
         dealers, or agents;

- -        any commissions, discounts, or concessions
         and other items constituting compensation
         from the Selling Shareholders;  and

- -        any commissions, discounts, or concessions
         allowed or repaid to broker-dealers.

         Certain of the underwriters, broker-dealers, agents, or the Selling
Shareholders may have other business relationships with us and our affiliates in
the ordinary course of business.

         The Selling Shareholders have agreed to indemnify us and certain other
related parties for certain liabilities in connection with the registration of
the Shares offered by this Prospectus.

                                     EXPERTS

         The consolidated financial statements of American Eagle Outfitters,
Inc. as of January 31, 1998, February 1, 1997, and February 3, 1996 and for the
years ended January 31, 1998, February 1, 1997, the six months ended February 3,
1996 and the year ended July 29, 1995, which we have incorporated by reference
into this Prospectus, have been audited by Ernst & Young LLP, independent
auditors, as set forth in their respective reports thereon in reliance upon such
reports given upon such firm's authority as experts in auditing and accounting.

         With respect to the unaudited consolidated financial information of
American Eagle for the quarters ended May 2, 1998, August 1, 1998, and October
31, 1998, incorporated by reference into this Prospectus, Ernst & Young have
reported that they have applied limited procedures in accordance with
professional standards for a review of such information. However, their separate
reports included in American Eagle's Quarterly Reports on Form 10-Q for the
quarters ended May 2, 1998, August 1, 1998, and October 31, 1998, and
incorporated herein by reference, state that they did not audit and they do not
express an opinion on that interim financial information. Accordingly, the
degree of reliance on their reports on such information should be restricted
considering the limited nature of the review procedures applied. The independent
auditors are not subject to the liability provisions of Section 11 of the
Securities Act for their reports on the unaudited interim financial information
because that report is not a "report" or a "part" of the Registration Statement
prepared or certified by the auditors within the meaning of Sections 7 and 11 of
the Securities Act.

                                  LEGAL MATTERS

         The validity of the shares of Common Stock offered by this Prospectus
has been passed upon for American Eagle by Porter, Wright, Morris & Arthur,
Columbus, Ohio.

                                       -4-


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