PALMER WIRELESS INC
SC 14D9, 1997-09-05
RADIOTELEPHONE COMMUNICATIONS
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                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                ----------------

                          STATEMENT ON SCHEDULE 14D-9


               Solicitation/Recommendation Statement Pursuant to
            Section 14(d)(4) of the Securities Exchange Act of 1934

                                ----------------

                             PALMER WIRELESS, INC.
                           (Name of Subject Company)

                                ----------------

                             Palmer Wireless, Inc.
                      (Name of Person(s) Filing Statement)

                                ----------------

                 Class A Common Stock, par value $.01 per share
                         (Title of Class of Securities)

                                ----------------

                                   697033108
                     (CUSIP Number of Class of Securities)

                                ----------------

                             Palmer Wireless, Inc.
                             12800 University Drive
                           Fort Myers, Florida 33907
                           Attention: William J. Ryan
                                 (941) 433-4350

          (Name, Address and Telephone Number of Person Authorized to
                Receive Notices and Communications on Behalf of
                         the Person(s) Filing Statement

                                 With a copy to
                         David B. H. Martin, Jr., Esq.
                             Hogan & Hartson L.L.P.
                             555 13th Street, N.W.
                             Washington, D.C. 20004

                           Exhibit Index is on page 6
                               Page 1 of 10 Pages



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Item 1.           SECURITY AND SUBJECT COMPANY

                  The name of the subject company is Palmer Wireless, Inc., a
Delaware corporation (the "Company"). The address of the principal executive
offices of the Company is 12800 University Drive, Fort Myers, Florida 33907.
The title of the class of equity securities to which this Statement relates is
the Class A common stock, par value $.01 per share, of the Company (the "Class
A Common Stock").


Item 2.           TENDER OFFER OF THE BIDDER

                  This Statement relates to a tender offer by Price
Communications Corporation, a Delaware Corporation ("Price Communications"),
disclosed in a Tender Offer Statement on Schedule 14D-1 (the "Schedule 14D-1"),
dated September 5, 1997, to acquire up to 3,000,000 shares of Class A Common
Stock (the "Shares") in exchange for shares of Price Communications common
stock (the "Exchange Offer"). Under the Exchange Offer, Price Communications
will issue Price Communications common stock with an aggregate market value of
$18.00 for each Share that is purchased, all upon the terms and subject to the
conditions set forth in the Offer to Purchase dated September 5, 1997 and the
related Letter of Transmittal. For purposes of determining the exchange ratio,
the market value of Price Communications' common stock will be determined by
taking the average closing price per share for the five trading days ending on
September 12, 1997.

                  According to the Schedule 14D-1, the principal executive
offices of Price Communications are located at 45 Rockefeller Plaza, Suite
3200, New York, New York, 10020.


Item 3.           IDENTITY AND BACKGROUND

                  (a) The name and address of the Company, which is the person
filing this Statement, are set forth in Item 1 above.

                  (b) Except as set forth in this Item 3(b), to the knowledge
of the Company as of the date hereof, there are no material contracts,
agreements, arrangements or understandings and no actual or potential conflicts
of interest between the Company or its affiliates and (i) the Company, its
executive officers, directors or affiliates or (ii) Price Communications or its
respective executive officers, directors or affiliates.

THE MERGER AGREEMENT

                  On May 23, 1997, the Company entered into an Agreement and
Plan of Merger (the "Merger Agreement") with Price Communications and Price
Communications Cellular Merger Corp., a wholly-owned subsidiary of Price
Communications, pursuant to which Price Communications has agreed to pay $17.50
in cash in exchange for each share of the Company's common stock (the
"Merger"). The Merger Agreement was fully executed before the Company learned
of Price Communications' intention to submit the Exchange Offer to the
Company's stockholders.

                  Certain directors and executive officers of the Company may
be deemed to have interests in the Merger. Under the terms of the Merger
Agreement, the Company's directors and executive officers who hold options to
purchase stock in the Company would be entitled to receive cash payments upon
consummation of the Merger. In addition, pursuant to the Merger Agreement,
Price Communications has agreed to continue to indemnify current prospective
indemnitees of the Company and maintain the current liability insurance
policies relating to the Company's executive officers and directors for six
years. Also, the employment agreements between the Company and certain of its
executive officers provide for cash payments to the officers in the event of
their


                                       2

<PAGE>   3

termination under certain circumstances, including a change of control of
the Company. Please refer to the section of the Proxy Statement entitled
"Interests of Certain Persons in the Merger," which is attached hereto as
Exhibit 2, for a full description of these potential interests.


Item 4.           THE SOLICITATION OR RECOMMENDATION

                  (a) THE BOARD OF DIRECTORS IS EXPRESSING NO OPINION AND
REMAINING NEUTRAL TOWARDS THE EXCHANGE OFFER.

                  (b) Because the Board believes that the Merger Agreement is
fair and in the best interests of the Company and its stockholders and has made
no investigation of Price Communications, the ongoing management of the
Company's cellular operations by Price Communications or the advisability of an
investment in Price Communications stock, the Board of Directors expresses no
opinion and remains neutral toward the Exchange Offer. The Board of Directors
believes that the decision by the Company's stockholders of whether to tender
their shares of common stock pursuant to the Exchange Offer should be based on
personal factors, including whether they wish to receive cash or Price
Communications common stock for their shares.


Item 5.           PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED

                  Goldman, Sachs & Co. ("Goldman Sachs") has been retained by
the Company to act as financial advisor to the Company with respect to the
Merger and matters arising in connection therewith. Pursuant to a letter
agreement dated January 29, 1997 between the Company and Goldman Sachs, the
Company will pay Goldman Sachs for its services in connection with the sale of
50% or more of the outstanding voting stock or the assets of the Company, a
transaction fee calculable as follows: if the aggregate consideration received
in exchange for the Company's securities and/or assets is less than or equal to
$925 million, the transaction fee shall equal 0.625% of the aggregate
consideration; and if the aggregate consideration is greater than $925 million,
the transaction fee shall equal $5,781,250 plus 1.25% of the aggregate
consideration in excess of $925 million. The Company also has agreed to
reimburse Goldman Sachs for its reasonable out-of-pocket expenses, including
the reasonable fees and expenses of its counsel, and to indemnify it against
certain liabilities, including liabilities arising under the federal securities
laws.

                  Goldman Sachs has provided certain investment banking
services to the Company from time to time for which it has received customary
compensation. In the ordinary course of its business, Goldman Sachs may from
time to time effect transactions and hold positions in securities of the
Company and Price Communications.

                  Except as disclosed therein, neither the Company nor any
person acting on its behalf currently intends to employ, retain or compensate
any other person to make solicitations or recommendations to security holders
on its behalf concerning the Exchange Offer or the Merger.

Item 6.           RECENT TRANSACTIONS AND INTENT WITH RESPECT TO SECURITIES

                  (a) No transactions in the Shares have been effected during
the past 60 days by the Company or, to the best of the Company's knowledge, by
any executive officer, director or affiliate.

                  (b) To the best of the Company's knowledge, each executive
officer, director and affiliate of the Company currently intends to sell all
Shares over which he or she has sole dispositive power for a cash payment of
$17.50 per Share pursuant to the Merger Agreement. Therefore, none


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<PAGE>   4


of the executive officers, directors or affiliates of the Company currently
intends to tender any such Shares to Price Communications pursuant to the
Exchange Offer.

Item 7.           CERTAIN NEGOTIATIONS AND TRANSACTIONS BY SUBJECT COMPANY

                  (a) The Company is not engaged in any negotiation in response
to the Exchange Offer which relates to or would result in (i) an extraordinary
transaction, such as a merger or reorganization, involving the Company; (ii) a
purchase, sale or transfer of a material amount of assets by the Company; (iii)
a tender offer for or other acquisition of securities by or of the Company; or
(iv) any material change in the present capitalization or dividend policy of
the Company.

                  (b) There are no transactions, Board of Directors'
resolutions, agreements in principle or signed contracts in response to the
Exchange Offer that relate to or would result in one or more of the events
referred to above.


Item 8.           ADDITIONAL INFORMATION TO BE FURNISHED

                  None.


Item 9.           MATERIAL TO BE FILED AS EXHIBITS

Exhibit No.

         1        Letter to Stockholders of the Company dated September 5, 1997

         2        Excerpts from Palmer Wireless' Proxy Statement dated August
                  13, 1997*







- ---------
*  Included with Schedule 14D-9 mailed to stockholders


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<PAGE>   5


                                   SIGNATURE




                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

                                        Palmer Wireless, Inc.


                                        By:
                                           --------------------------
                                             William J. Ryan
Dated September 5, 1997                      President and
                                             Chief Executive Officer


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                               INDEX TO EXHIBITS

<TABLE>
<CAPTION>
                                                                                                  Sequentially
                                                                                                  Numbered
Exhibit No.       Exhibit Description                                                               Page
- -----------       -------------------                                                             ------------
<S>               <C>                                                                             <C>

         1        Letter to Stockholders of the Company,
                  dated September 5, 1997....................................................           7

         2        Excerpts from Palmer Wireless' Proxy
                  Statement dated August 13, 1997*...........................................           9
</TABLE>




- ---------
* Included with Securities 14D-9 mailed to stockholders


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<PAGE>   1

                                                                      EXHIBIT 1


                             PALMER WIRELESS, INC.
                             12800 University Drive
                           Fort Myers, Florida 33907
                                 (941) 433-4350

                                                            September 5, 1997

To Our Stockholders:

                  On May 23, 1997, Palmer Wireless, Inc. entered into a merger
agreement with Price Communications Corporation, under which Price
Communications will pay $17.50 per share in cash in exchange for all shares of
Palmer Wireless common stock. We described this merger agreement in the Proxy
Statement sent to you on August 13, 1997 (the "Proxy Statement"), portions of
which are attached to this letter as Exhibit A.

                  The Proxy Statement also contained a description of a
proposal from Price Communications to conduct a tender offer for Palmer
Wireless common stock. Price Communications has now commenced that tender offer
by way of an Offer to Purchase dated September 5,1997 to acquire up to
3,000,000 shares of Palmer Wireless common stock for shares of Price
Communications common stock (the "Exchange Offer"). Under the Exchange Offer,
Price Communications will issue Price Communications common stock with an
aggregate market value of $18.00 for each share of Palmer Wireless common stock
that is purchased. For purposes of determining the exchange ratio, the market
value of Price Communications common stock will be determined by taking the
average closing price per share for the five trading days ending on September
17, 1997. The principal executive offices of Price Communications are located
at 45 Rockefeller Plaza, Suite 3200, New York, New York 10020.

                  Your Board believes you should have adequate time to review
the terms of the Exchange Offer prior to the stockholder vote to approve the
merger agreement with Price Communications. For this reason, the Board will
adjourn the September 12 special meeting of stockholders at which the merger
agreement will be considered for one week until September 19, 1997. No
stockholder votes will be taken at the stockholder meeting on September 12,
1997. The proxy card which was distributed with the Proxy Statement will be
valid for use at the adjourned stockholders' meeting on September 19.

                  Because the Board believes that the merger agreement is fair
and in the best interests of Palmer Wireless and its stockholders and has made
no investigation of Price Communications, the ongoing management of Palmer
Wireless' cellular operations by Price Communications or the advisability of an
investment in Price Communications stock, the Board of Directors expresses no
opinion and remains neutral toward the Exchange Offer. You should make your own
decision on whether or not to tender, based on personal factors, including
whether you would like to receive cash or Price Communications common stock for
your Palmer Wireless common stock.

                  Stockholders should be aware that certain directors and
executive officers of Palmer Wireless have individual interests in the merger.
Please refer to the section of the Proxy Statement entitled "Interests of
Certain Persons in the Merger," which is attached as Exhibit A, for a full
description of these interests.

                  We have been informed that certain directors and executive
officers have determined to tender an aggregate of _______ shares of Palmer
Wireless common stock for Price Communications common stock in the Exchange
Offer, and that certain other directors and executive officers have not yet
determined whether to tender shares in the Exchange Offer. Palmer
Communications



<PAGE>   2

Incorporated, the holder of all of Palmer Wireless Class B shares, intends to
exchange such shares in the merger.

                  Palmer Wireless is not engaged in any negotiation in response
to the Exchange Offer which relates to or would result in (i) an extraordinary
transaction, such as a merger or reorganization, involving Palmer Wireless;
(ii) a purchase, sale or transfer of a material amount of assets by Palmer
Wireless; (iii) a tender offer for or other acquisition of securities by or of
Palmer Wireless; or (iv) any material change in the present capitalization or
dividend policy of Palmer Wireless. Except for the merger agreement which was
entered into prior to the commencement of the Exchange Offer, there are no
transactions, Board of Directors' resolutions, agreements in principle or
signed contracts in response to the Exchange Offer that relate to or would
result in one or more of the events referred to above.

                  Thank you for your continued support.


                                             Sincerely,


                                             William J. Ryan
                                             President and
                                             Chief Executive Officer



<PAGE>   1

                                                                      EXHIBIT 2

INTERESTS OF CERTAIN PERSONS IN THE MERGER

         In considering the recommendation of the Board with respect to the
Merger, stockholders should be aware that certain directors and executive
officers may be deemed to have interests in the Merger, in addition to their
interests as stockholders.

Stock Options

         As of August 4, 1997, directors and executive officers held in the
aggregate options to purchase 517,500 shares of Class A common stock. Under the
terms of the Agreement, the directors and executive officers who hold such
stock options would be entitled to receive the following amounts upon
consummation of the Merger:

<TABLE>
<CAPTION>

Directors                                                        Amount of Payment
- ---------                                                        -----------------
<S>                                                              <C>
James S. Cownie                                                        $35,438
Clark R. Mandigo                                                        35,438
Thomas D. McCloskey, Jr.                                                35,438
Vickie A. Palmer                                                        35,438
Kermit S. Sutton                                                        35,438

Officers                                                         Amount of Payment
- --------                                                         -----------------

William J. Ryan                                                        $422,500
Robert G. Engelhardt                                                    390,000
M. Wayne Wisehart                                                       243,750
Leon J. Hensen                                                          243,750
K. Patrick Meehan                                                       211,250
</TABLE>


Indemnification and Insurance

         Pursuant to the Agreement, Price Communications has agreed that it
will not, for a period of six years after the effective time of the Merger,
amend the Company's certificate of incorporation or bylaws in any manner that
would adversely affect the rights of persons who at any time prior to the
effective time of the Merger were identified as prospective indemnitees in
respect of actions or omissions occurring at or prior to the effective time of
the Merger. In addition, the Agreement provides that Price Communications will,
after the effective time of the Merger and to the extent permitted by Delaware
law, indemnify, defend and hold harmless the present and former officers,
directors and employees of the Company and its subsidiaries against all losses,
expenses, claims, damages, liabilities or amounts that are paid in settlement
of, with the approval of Price Communications and the Company (as the surviving
corporation in the Merger), or otherwise in connection with, any claim, action,
suit, proceeding or investigation based in whole or in part on the fact that
such person is or was such a director, officer or employee and arising out of
actions or omissions occurring at or prior to the effective time of the Merger.
Price Communications also agreed to cause to be maintained in effect for no
less than six years after the effective time of the Merger the current policies
of directors' and officers' liability insurance and fiduciary liability
insurance maintained by the Company with respect to matters occurring prior to
the effective time of the Merger.

Employment Agreements

         In 1997, the Company entered into employment agreements with each of
Messrs. Ryan and Engelhardt, for an initial term




<PAGE>   2

of three years, and Wisehart, Hensen and Meehan for an initial term of two
years. Each agreement has an automatic one year renewal on each anniversary
date until terminated by either party. Base salaries under the agreements for
1997 were $340,000, $252,000, $160,000, $178,500 and $140,000, respectively.
Each agreement specifies that if the executive officer is terminated by the
Company other than for cause (as defined therein), disability or death, or if
the executive officer terminates the agreement for good reason (as defined
therein), including a termination within one year after a change in control (as
defined therein) of the Company, the Company will pay to the executive officer:
(i) the full base salary through the date of termination and all other unpaid
amounts, if any, to which the executive officer is entitled as of the date of
termination in connection with any fringe benefits or under any incentive
compensation plan or program of the Company at the time such payments are due;
and (ii) the full base salary and any other amounts (including an annual cash
bonus equal to the average dollar bonus earned during the two fiscal years
immediately prior to the date of termination) that would have been payable to
the executive officer from the date of termination through what would have been
the remaining term of the agreement (or, in the case of termination within one
year after a change in control (as defined therein), the entire term of the
agreement), at the time such payments would otherwise have been due in
accordance with the Company's normal payroll practices. Such severance payments
for Messrs. Ryan, Engelhardt, Wisehart, Hensen and Meehan would currently be
approximately $1.4 million, $989,000, $450,000, $478,000 and $374,000,
respectively.

         In addition, under the Agreement, Price Communications shall cause the
Company to provide specified executive officers with the employees benefits
provided to those officers on May 23, 1997 and for the time period set forth in
each such officer's employment agreement. To the extent that any contributions
under a qualified retirement plan by any of those specified officers would be
prohibited by applicable law, Price Communications will cause the Company to
make cash payments to such officers equal to the value of such contributions
which cannot be made so under applicable law.

         On July 8, 1997, Price Communications entered into an employment
agreement with Mr. Ryan providing for Mr. Ryan's employment with Price
Communications commencing on the effective time of the Merger for a term to
expire on December 31, 1999. Under that agreement, which will replace Mr.
Ryan's existing employment agreement as of the effective time of the Merger,
Price Communications will pay Mr. Ryan a lump sum of approximately $1.4 million
and a base salary of $500,000. Price Communications expects to enter into a
comparable employment agreement with Mr. Wisehart and employment agreements
with other key employees prior to the Merger.


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