MENDOCINO BREWING CO INC
10QSB, 1996-05-13
MALT BEVERAGES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)

     [x]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
          ACT OF 1934

For the quarterly period ended March 31, 1996

     [ ]  TRANSITION   REPORT   UNDER   SECTION  13 OR 15(d)  OF THE  SECURITIES
          EXCHANGE ACT OF 1934

For the transition period from                        to
                               ----------------------    -----------------------
Commission file number: 1-13636

                         Mendocino Brewing Company, Inc.
                 (Name of small business issuer in its charter)

       California                                        68-0318293
(State or other jurisdiction of             (I.R.S. Employee Identification No.)
incorporation or organization) 

  13351 South Highway 101, Hopland, CA                     95449
(Address of principal executive offices)                (Zip code)

Issuer's telephone number:  (707) 744-1015

Securities registered under Section 12(b) of the Act:

       Title of each class             Name of each exchange on which registered
   Common Stock, no par value                 The Pacific Stock Exchange

Securities registered under Section 12(g) of the Act:

                                 Not applicable
                                (Title of class)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
 Yes   X    No
     -----     ------

     The number of shares the issuer's common stock  outstanding as of March 31,
1996 is 2,322,222.



<PAGE>

                                     PART I

Item 1.  Financial Statements.

         The financial  statements required by Item 310(b) of Regulation S-B are
set forth at pages 6-9.


Item 2.  Management's Discussion and Analysis.

Forward Looking Statements

Statements   in  this  Report   covering   future   performance,   developments,
expectations,  and events,  including  without  limitation the discussion of the
Company's  strategy  for future  sales,  inventory  reduction,  and building and
equipment  financing,  are subject to a number of risks and uncertainties  which
might cause actual results to differ materially from stated expectations.  These
include without limitation the risks and uncertainties  described in this Report
and those  identified by the Company from time to time in other filings with the
Commission, press releases, and other communications.

Overview

         The business is divided into two operating segments. Brewing operations
consists of the manufacture  and sale of the Company's beer to distributors  and
other  retailers.  Retail  operations  consist of operating the Hopland  Brewery
brewpub and gift shop.

         The Company's current brewing capacity is approximately  18,000 bbl. (1
barrel = 31 gallons) per year,  up from 13,600 bbl. per year in 1995 as a result
of process and  equipment  changes.  In the first three months of 1996,  brewing
operations  accounted  for 74.10% of the  Company's  sales (down from 79.75% for
1995).

         Retail sales as a percentage  of total sales for the first three months
of 1996 were  9.98%--draft  and bottled beer (up from 8.06% from the same period
in 1995) and  13.44%--food  and merchandise (up from 12.20% from the same period
in 1995).  The Hopland Brewery  brewpub has a local base clientele,  but depends
heavily on tourist trade business.

     The  Company's   expansion  plan,   currently   underway,   calls  for  the
construction of a new turn-key brewery.  The currently  proposed  expansion will
initially increase the Company's production  capability to 50,000 bbl. per year.
The facility's production potential can be increased to 200,000 bbl. per year.


Results of Operations:

        Three Months Ending March 31, 1996 Compared to Three Months Ending March
31, 1995. The following  discussion  sets forth  information for the three month
periods ending March

                                      -1-

<PAGE>

31, 1995 and 1996.  This  information  has been derived from  unaudited  interim
financial statements of the Company contained elsewhere herein and reflects,  in
Management's  opinion,  all  adjustments,  consisting  only of normal  recurring
adjustments,  necessary for a fair presentation of the results of operations for
these periods.  Results of operations for any interim period are not necessarily
indicative of results to be expected for the full fiscal year.

         The following table sets forth, as a percentage of sales, certain items
included  in the  Company's  Statements  of  Income,  see  Financial  Statements
elsewhere in this Report, for the periods indicated:

                                                    Three Months Ended March 31,
                                                    ----------------------------
                                                        1996           1995
                                                    ------------   ------------
Statements of Income Data:
     Sales .......................................     108.38%        104.95%
     Excise taxes ................................       8.38           4.95
     Net sales ...................................     100.00         100.00
     Costs of sales ..............................      51.46          57.68
     Gross profit ................................      48.54          42.32
     Retail operating expense ....................      28.56          17.53
     Marketing expense ...........................      14.74           7.82
     General and administrative expense ..........      24.77          22.81
     Total operating expenses ....................      68.07          48.16
     Loss from operations ........................     (19.53)         (5.84)
     Other income ................................       1.78           4.81
     Loss before income taxes ....................     (17.75)         (1.03)
     Provision for income taxes ..................       0.13           0.10
     Net loss ....................................     (17.88)         (1.13)

                                                            At March 31,
                                                  ------------------------------
                                                      1996              1995
                                                  -------------    -------------
Balance Sheet Data:
     Cash and cash equivalents ............       $   523,410        $ 3,234,022
     Working capital ......................          (420,390)         3,589,195
     Property and equipment ...............         5,197,818            590,912
     Deposits and other assets ............           109,016             33,463
     Total assets .........................         6,596,871          4,455,787
     Long-term debt .......................           554,937               --
     Total liabilities ....................         2,285,564            214,040
     Shareholders' equity .................         4,311,307          4,241,748

         Sales.  Gross sales were 15.0% less in the first  three  months of 1996
than the year-earlier period, while the cost of sales decreased 26.6% during the
same  period.  Gross  profit  decreased  5.6%  from the 1995  period to the 1996
period. Management attributes the reduction in sales to increased competition in
the craft beer market  segment  and slower  demand due to  seasonality.  For the
first  time since  1988,  the  Company  did not sell its  entire  production  as
distributors were not prepared for increased allocations. Management anticipates
that the resulting build-up of 

                                      -2-

<PAGE>

beer inventory will be absorbed during the spring and summer months. The Company
has  formulated and is  implementing a marketing plan to address  changes in the
market and its  increased  capacity.  The  decrease  in cost of sales was mostly
attributable to the lower  shipments of beer to  distributors  and a lowering of
production unit costs by 15.0% in the first quarter of 1996 compared to the same
period in 1995.  Production  unit costs  decreased as a result of changes in the
brewing  process  implemented  in  September  1995,  in which a 24 hour  brewing
schedule and an additional  bottling  tank enabled  production  efficiencies  to
improve.  Total  retail  sales at the  Hopland  Brewery  brewpub  and gift  shop
increased  8.8%  from the same  period  in 1995.  Combined  beer and food  sales
increased 12.5% from the same period in 1995, which  management  attributes to a
revised menu and a price increase for on premises draft beer,  both  implemented
in 1995. Cost of retail sales increased  16.2% overall,  mostly  attributable to
increased  sales.  Excise  taxes for the first three  months,  which are paid on
packaged beer before shipping,  increased  $14,952 in 1996 over that of 1995 due
to the increase in production.

         Operating  expenses.   Operating  expenses  increased  16.3%  over  the
comparable period in 1995. This was due to increases in labor and music costs in
The Hopland Brewery brewpub. In addition,  marketing costs increased as a result
of the  implementation  of the revised  marketing plan.   Increases in marketing
labor,  promotions,  price discount  specials to  distributors  in January,  and
advertising were due to the development of current and expansion into new market
areas. The increase in operating expenses were partially offset by a decrease in
general and administrative expenses.

         As a result of these factors,  net loss in the three months ended March
31, 1996 was $112,817  compared to $8,676 for the earlier  period.  However,  in
1995, the Company realized a $173,700 net profit despite experiencing a net loss
in the first quarter.  There may not necessarily be any correlation  between the
first quarter of 1996 and the full year's results of operations.

         Balance Sheet. Cash and cash equivalents decreased in the first quarter
of 1996 compared to 1995 due to the on-going construction and equipment costs of
the new brewery  expansion.  Management  presently  estimates that construction,
which began in September  1995,  will be completed in September 1996. A $492,872
loan from the City of Ukiah  enabled  the  Company to  purchase  the eight acres
selected as the new brewery site through the Redevelopment  Agency of Ukiah. The
loan is due in monthly  installments of $4,435 including interest at 9%, matures
in June 1997, and is secured by the real property.  A loan from the owner of the
property for $76,200  enabled the Company to purchase an additional acre of land
adjacent to the above eight acre  parcel in  November  1995.  The note is due in
full December 1998 and bears  interest at 9%. A short term loan from the Savings
Bank of Mendocino  County for $400,000 was obtained in March 1996 at an interest
rate of 10.25%.

         Liquidity  and  Capital  Resources.  The  Company  has  yet  to  secure
permanent  financing  for  the  new  brewery  in  the  amount  of  approximately
$3,700,000  for  the  construction  of  the  building  and  $2,100,000  for  the
acquisition  of  brewing  equipment.  Management  expects  the  financing  to be
completed during the next quarter.

                                      -3-

<PAGE>

                                     PART II

Item 1.  Litigation.

On September 21, 1995,  the Company  filed an opposition  with the United States
Patent and  Trademark  Office  Trademark  Trial and  Appeal  Board  against  the
proposed  intent-to-use  application for registration by Oregon Beer and Brewing
Company,  Inc. of the word mark RED HAWK.  The Company's  opposition is based on
its rights to the marks "Black Hawk",  "Eye of the Hawk", and "Red Tail Ale". On
December 28, 1995, the Company filed an opposition with the United States Patent
and  Trademark  Office  Trademark  Trial and Appeal  Board  against the proposed
registration  by North Coast  Brewing  Co.,  Inc. of  RUEDRICH'S  RED SEAL and a
design which prominently  features "Mendocino County".  The Company's opposition
is based on its  rights to the  marks  "Red  Tail  Ale" and  "Mendocino  Brewing
Company".


Item 5.  Other Information.

The  Company has federal  registrations  of the word marks BLUE HERON (Reg.  No.
1,820,076),  PEREGRINE PALE ALE (Reg. No. 1,667,796), EYE OF THE HAWK SELECT ALE
(Reg. No. 1,673,594), BLACK HAWK STOUT (Reg. No. 1,791,807), and YULETIDE PORTER
(Reg. No. 1,666,891).  The registration for the word mark RED TALE ALE (Reg. No.
1,575,386)  became  subject to automatic  cancellation  on January 2, 1996.  The
Company has pending a special  application for a new  registration of that mark.
In addition,  the Company has pending  applications for registration of its Blue
Heron Pale Ale design (Serial No.  74/734782),  its Eye of the Hawk  Anniversary
Ale design (Serial No. 74/734781), its Eye of the Hawk Select Ale design (Serial
No. 74/734784), and its Red Tail Ale design (Serial No. 74/734783).

The  registration  of the word mark BLUE HERON is a concurrent use  registration
which  gives the  Company  the  exclusive  right to use the word mark BLUE HERON
throughout  the United States with the exception of Oregon,  Idaho,  Washington,
and Montana.  Bridgeport  Brewing Company,  the other concurrent  owner, has the
exclusive right to use the word mark BLUE HERON in those states.

The Company's use of the word mark BLACK HAWK STOUT is, by agreement  with Hiram
Walker  & Sons,  Inc.,  subject  to the  restriction  that  it be  used  only in
conjunction with the words  "Mendocino  Brewing  Company".  Hiram Walker & Sons,
Inc. owns previous federal registrations for the mark BLACKHAWK in stylized form
for bourbon  whiskey and for the mark  BLACKHAWK  in stylized  form for Canadian
whiskey.


Item 6.  Exhibits and Reports on Form 8-K.

Exhibit
Number            Description of Document
- - -------           -----------------------
3.1               Restated Articles of Incorporation, as amended, of the Company
                  (Incorporated  by reference  from the  Company's  Registration
                  Statement  dated June 15, 1994, as

                                      -4-

<PAGE>

                  amended,  previously  filed with the Commission,  Registration
                  No. 33-78390-LA.)

3.2               Bylaws of the Company  (Incorporated  by  referenced  from the
                  Company's  Report on Form 10-KSB for the annual  period  ended
                  December 31, 1994 previously filed with the Commission.)

4.1               Articles 5 and 6 of the Restated Articles of Incorporation, as
                  amended, of the Company (Reference is made to Exhibit 3.1)

4.2               Article  10 of the  Restated  Articles  of  Incorporation,  as
                  amended, of the Company (Reference is made to Exhibit 3.2)

20                Proxy  Statement for the 1996 Annual  Meeting of  Shareholders
                  and  1995  Annual  Report  to  Shareholders  (Incorporated  by
                  referenced  from  the  Proxy  Statement  for the  1996  Annual
                  Meeting of  Shareholders  and 1995  Annual  Report  previously
                  filed with the Commission.)

27                Financial Data Schedule

     No reports on Form 8-K were filed  during the quarter for which this report
is filed.


                                    SIGNATURE

    In accordance  with the  requirements  of the Exchange  Act, the  registrant
caused this report to be signed on its behalf by the  undersigned,  thereto duly
authorized.

Mendocino Brewing Company, Inc.
               (Registrant)

Date     May 10, 1996                      /s/ H. Michael Laybourn
    ----------------------------       -----------------------------------------
                                       H. Michael Laybourn, President



Date     May 10, 1996                      /s/ Norman H. Franks
    ----------------------------       -----------------------------------------
                                       Norman H. Franks, Chief Financial Officer




                                      -5-
<PAGE>
<TABLE>


                         MENDOCINO BREWING COMPANY, INC.
                                  BALANCE SHEET
                                 March 31, 1996
                                   (Unaudited)

                                     ASSETS
<S>                                                                          <C>
Current Assets

Cash and cash equivalents                                                    $        523,410
Accounts receivable                                                                   250,075
Inventories                                                                           448,709
Prepaid expenses and taxes                                                             52,343
Deferred income taxes                                                                  15,500
                                                                             ----------------
                                                  Total Current Assets:             1,290,037
                                                                             ----------------

Property and Equipment                                                              5,197,818
                                                                             ----------------

Other Assets

Label development costs, net of amortization                                           14,344
Deposits and other assets                                                              94,672
                                                                             ----------------
                                                    Total Other Assets:               109,016
                                                                             ----------------
                                                          Total Assets:      $      6,596,871
                                                                             ================

                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities

Short-term borrowing                                                         $        400,000
Accounts payable                                                                      138,131
Accrued wages and related expense                                                      98,379
Accrued construction costs                                                          1,011,295
Accrued profit sharing                                                                 30,000
Accrued liabilities                                                                    24,518
Current maturities of long-term debt                                                    8,104
                                                                             ----------------
                                             Total Current Liabilities:             1,710,427

Long term debt - less current maturities                                              554,937
Deferred income taxes                                                                  20,200
                                                                             ----------------
                                                     Total Liabilities:             2,285,564

Commitments                                                                                 -

Stockholders' Equity

Common stock, no par value; 20,000,000 shares authorized;                           3,869,569
2,322,222 shares issued and outstanding
Preferred stock, 2,000,000 shares authorized, 227,600 of                              227,600
which are designated Series A, no par value, with aggregate
liquidation preference of $227,600; 227,600 Series A shares
issued and outstanding
Retained earnings                                                                     214,138
                                                                             ----------------
                                            Total Stockholders' Equity:             4,311,307
                                                                             ----------------
                            Total Liabilities and Stockholders' Equity:      $      6,596,871
                                                                             ================


<FN>
                     The accompanying notes are an integral
                       part of these financial statements

</FN>
</TABLE>
                                      -6-

<PAGE>



                         MENDOCINO BREWING COMPANY, INC.

                             STATEMENT OF OPERATIONS
                                   (Unaudited)


                                                           Three Months Ended
                                                              March 31,
                                                         1996           1995
                                                         ----           ----
Sales                                                $   683,945    $   804,551

Less excise taxes                                         52,911         37,939

Net Sales                                                631,034        766,612

Cost of goods sold                                       324,739        442,161

Gross profit                                             306,295        324,451
                                                     -----------    -----------

Operating expenses
    Retail operations                                    180,203        134,360
    Marketing and distribution                            92,990         59,924
    General and administrative                           156,338        174,902
                                                     -----------    -----------
                                                         429,531        369,186
                                                     -----------    -----------
Loss from Operations                                    (123,236)       (44,735)

Other income
    Interest income                                       10,550         36,582
    Other income                                             669            277
                                                     -----------    -----------
                                                          11,219         36,859
                                                     -----------    -----------
Loss before income taxes                                (112,017)        (7,876)

Provision for income taxes                                   800            800
                                                     -----------    -----------

Net Loss                                             $  (112,817)   $    (8,676)
                                                     ===========    ===========

    Earnings per share                               $     (0.05)   $     (0.00)
                                                     ===========    ===========

    Weighted average common shares outstanding         2,322,222      2,264,667

                     The accompanying notes are an integral
                       part of these financial statements

                                      -7-
<PAGE>

<TABLE>


                         MENDOCINO BREWING COMPANY, INC.

                             STATEMENT OF CASH FLOWS
                                   (Unaudited)
<CAPTION>

                                                                           Three Months Ended
                                                                                March 31,
                                                                        1996              1995
                                                                        ----              ----
<S>                                                             <C>                   <C>
CASH FLOWS FROM OPERATING ACTIVITIES
    Net Loss                                                    $     (112,817)       $     (8,676)
    Adjustments to reconcile net loss to net
        cash used by operating activities:
           Depreciation and amortization                                11,250              10,995
    Changes in:
           Accounts receivable                                         208,803             (48,607)
           Inventories                                                (192,455)             (4,606)
           Prepaid expenses and taxes                                   (5,247)             (2,873)
           Accounts payable                                             32,450             (12,293)
           Accrued wages and related expense                           (31,496)             (6,851)
           Accrued profit sharing                                                          (45,000)
           Accrued liabilities                                           2,318              (8,273)
           Income taxes payable                                        (34,200)            (12,394)
                                                                --------------        ------------ 
           Net Cash Used by Operating Activities:                     (121,394)           (138,578)
                                                                --------------        ------------ 

CASH FLOWS FROM INVESTING ACTIVITIES
    Purchase of property and equipment                              (1,254,225)           (300,442)
    Deposits and other assets                                          (23,736)            211,333
    Reduction of deferred offering costs                                     -              41,681
                                                                --------------        ------------ 
           Net Cash Used by Investing Activities:                   (1,277,961)            (47,428)
                                                                --------------        ------------ 

CASH FLOWS FROM FINANCING ACTIVITIES
    Proceeds from short-term borrowing                                 400,000                   -
    Principal payments on long-term debt                                (2,316)             (7,866)
    Accrued construction costs                                        (171,028)                  -
    Proceeds from sale of common stock                                       -             527,117
                                                                --------------        ------------ 
           Net Cash Provided by Financing Activities:                  226,656             519,251

INCREASE (DECREASE) IN CASH                                         (1,172,699)            333,245

CASH AND CASH EQUIVALENTS,
 BEGINNING OF PERIOD                                                 1,696,109           2,900,777

CASH AND CASH EQUIVALENTS,
 END OF PERIOD                                                  $      523,410        $  3,234,022
                                                                --------------        ------------ 

Supplemental Cash Flow Information Includes the Following:
    Cash Paid During the Period for:
           Interest                                             $       10,988        $          -
           Income Taxes                                         $       52,500        $     12,550

<FN>
                     The accompanying notes are an integral
                       part of these financial statements
</FN>
</TABLE>
                                      -8-
<PAGE>


                         MENDOCINO BREWING COMPANY, INC.
                          NOTES TO FINANCIAL STATEMENTS

                                   (Unaudited)

Note 1 - Basis of Presentation

         The  financial  statements  included  herein have been  prepared by the
Company,  without audit, pursuant to the rules and regulations of the Securities
and Exchange  Commission.  Certain information and footnote disclosures normally
included in the  financial  statements  prepared in  accordance  with  generally
accepted  accounting  principles  have been  omitted  pursuant to such rules and
regulations.  It is believed, however, that the disclosures are adequate to make
the information presented not misleading.

         The financial  statements,  in the opinion of  management,  reflect all
adjustments  necessary to fairly state the financial position and the results of
operations. These are not necessarily to be considered indicative of the results
for the entire year.

Note 2 - Long-Term Debt

         Long-term debt consists of a note payable,  due in monthly installments
of $4,435  including  interest at 9%,  maturing  June 1997,  and secured by real
property and a note  payable,  due one lump sum of $76,200 plus  interest at 9%,
maturing December 1998, and secured by real property.

Note 3 - Short-Term Borrowing

         Short-term  borrowing  consists of a $400,000  advance from a bank with
interest at 10.25% which matured and was paid in full in April 1996.








                                      -9-


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     The unaudited financial statements of Mendocino Brewing Company, Inc.
     as of March 31, 1996
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-31-1996
<PERIOD-END>                                   MAR-31-1996
<CASH>                                           523,410
<SECURITIES>                                           0
<RECEIVABLES>                                    250,075
<ALLOWANCES>                                           0
<INVENTORY>                                      448,709
<CURRENT-ASSETS>                               1,290,037
<PP&E>                                         5,705,287
<DEPRECIATION>                                   507,469
<TOTAL-ASSETS>                                 6,596,871
<CURRENT-LIABILITIES>                          1,710,427
<BONDS>                                                0
<COMMON>                                       3,869,569
                                  0
                                      227,600
<OTHER-SE>                                       214,138
<TOTAL-LIABILITY-AND-EQUITY>                   6,596,871
<SALES>                                          683,945
<TOTAL-REVENUES>                                 683,945
<CGS>                                            324,739
<TOTAL-COSTS>                                    324,739
<OTHER-EXPENSES>                                 429,531
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                                 (112,017)
<INCOME-TAX>                                         800
<INCOME-CONTINUING>                             (112,817)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                    (112,817)
<EPS-PRIMARY>                                      (0.05)
<EPS-DILUTED>                                          0
        


</TABLE>


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