MENDOCINO BREWING CO INC
10-Q, 1996-11-14
MALT BEVERAGES
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                        SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)

     [x]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
          ACT OF 1934

For the quarterly period ended September 30, 1996

     [ ]  TRANSITION   REPORT   UNDER   SECTION  13 OR 15(d)  OF THE  SECURITIES
          EXCHANGE ACT OF 1934

For the transition period from                        to
                               ----------------------    -----------------------
Commission file number: 1-13636

                         Mendocino Brewing Company, Inc.
                 (Name of small business issuer in its charter)

       California                                        68-0318293
(State or other jurisdiction of             (I.R.S. Employee Identification No.)
incorporation or organization)

  13351 South Highway 101, Hopland, CA                     95449
(Address of principal executive offices)                (Zip code)

Issuer's telephone number:  (707) 744-1015

Securities registered under Section 12(b) of the Act:

       Title of each class             Name of each exchange on which registered
   Common Stock, no par value                 The Pacific Stock Exchange

Securities registered under Section 12(g) of the Act:

                                 Not applicable
                                (Title of class)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
 Yes   X    No
     -----     ------

     The  number  of shares  of the  issuer's  common  stock  outstanding  as of
September 30, 1996 is 2,322,222. (Does not include 300,000 shares issued subject
to substantial  restrictions as security for a forbearance.  See Note 4 of Notes
to Financial Statements.)



<PAGE>

                                     PART I

Item 1.  Financial Statements.

<TABLE>


                         MENDOCINO BREWING COMPANY, INC.
                                  BALANCE SHEET
                                September 30, 1996
                                   (Unaudited)

                                     ASSETS
<S>                                                                          <C>
Current Assets

Cash and cash equivalents                                                    $        242,202
Accounts receivable                                                                   312,905
Inventories                                                                           494,474
Prepaid expenses and taxes                                                             75,106
Deferred income taxes                                                                  33,000
                                                                             ----------------
  Total Current Assets:                                                             1,157,687
                                                                             ----------------

Property and Equipment                                                              8,150,952
                                                                             ----------------

Other Assets

Label development costs, net of amortization                                           23,209
Deposits and other assets                                                             158,028
                                                                             ----------------
  Total Other Assets:                                                                 181,237
                                                                             ----------------
  Total Assets:                                                              $      9,489,876
                                                                             ================

                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities

Short-term borrowing                                                         $        600,000
Accounts payable                                                                      363,136
Accrued wages and related expense                                                     107,257
Accrued construction costs                                                          3,004,480
Accrued liabilities                                                                    22,197
Current maturities of long-term debt                                                  263,772
                                                                             ----------------
  Total Current Liabilities:                                                        4,360,842

Long term debt - less current maturities                                              718,672
Deferred income taxes                                                                  20,200
                                                                             ----------------
  Total Liabilities:                                                                5,099,714

Stockholders' Equity

Common stock, no par value; 20,000,000 shares authorized;                           3,869,569
2,322,222 shares issued and outstanding
Preferred stock, 2,000,000 shares authorized, 227,600 of                              227,600
which are designated Series A, no par value, with aggregate
liquidation preference of $227,600; 227,600 Series A shares
issued and outstanding
Retained earnings                                                                     292,993
                                                                             ----------------
  Total Stockholders' Equity:                                                       4,390,162
                                                                             ----------------
  Total Liabilities and Stockholders' Equity:                                $      9,489,876
                                                                             ================


<FN>
                     The accompanying notes are an integral
                       part of these financial statements

</FN>
</TABLE>
                                      -1-


<PAGE>


<TABLE>

                                                   MENDOCINO BREWING COMPANY, INC.

                                                        STATEMENTS OF INCOME
                                                             (unaudited)

<CAPTION>

                                                                Three Months Ended                         Nine Months Ended
                                                                   September 30,                             September 30,
                                                         --------------------------------          --------------------------------
                                                             1996                1995                  1996                1995
                                                             ----                ----                  ----                ----

<S>                                                      <C>                  <C>                  <C>                  <C>
Sales ..........................................         $ 1,111,044          $   990,357          $ 3,022,417          $ 2,665,564

Less excise taxes ..............................              47,050               41,967              118,033              116,454
                                                         -----------          -----------          -----------          -----------

Net sales ......................................           1,063,994              948,390            2,904,284            2,549,110

Cost of goods sold .............................             492,545              459,491            1,362,995            1,367,245
                                                         -----------          -----------          -----------          -----------

Gross profit ...................................             571,449              448,899            1,541,389            1,181,865
                                                         -----------          -----------          -----------          -----------

Operating expenses
    Retail operating ...........................             191,225              188,362              563,540              469,220
    Marketing and distribution..................             200,846               79,846              493,666              206,226
    General and administrative .................             151,175              158,748              490,791              472,046
                                                         -----------          -----------          -----------          -----------
                                                             543,276              426,956            1,547,997            1,147,492
                                                         -----------          -----------          -----------          -----------

Income (loss)from operations ...................              28,173               61,943               (6,608)              34,373

Other income (expense)
    Interest income ............................                 210               31,600               11,029              106,114
    Other income (expense) .....................                (907)               9,320              (48,269)              15,321
    Interest expense ...........................                --                (11,200)                --                (10,923)
                                                         -----------          -----------          -----------          -----------

                                                                (697)              29,720              (37,240)             110,512
                                                         -----------          -----------          -----------          -----------

Income (loss) before income taxes ..............              27,476               91,663              (43,848)             114,885

Provision for (benefit from) income taxes.......              10,814               40,315               (9,886)              61,072
                                                         -----------          -----------          -----------          -----------

Net income (loss) ..............................         $    16,662          $    51,348          $   (33,962)         $    83,813
                                                         ===========          ===========          ===========          ===========

Earnings (loss) per share ......................         $      0.01          $      0.02          $     (0.01)         $      0.04
                                                         ===========          ===========          ===========          ===========

Weighted average common  shares outstanding ....           2,322,222            2,317,777            2,322,222            2,302,024
                                                         ===========          ===========          ===========          ===========

<FN>
                                        The accompanying notes are an integral part of these
                                                        financial statements.
</FN>
</TABLE>


                                                                -2-


<PAGE>


<TABLE>
                                                   MENDOCINO BREWING COMPANY, INC.

                                                      STATEMENTS OF CASH FLOWS
                                                             (unaudited)

                                                                  Three Months Ended                       Nine Months Ended
                                                                     September 30,                           September 30,
                                                            --------------------------------       --------------------------------
                                                                1996               1995                 1996               1995
                                                                ----               ----                 ----               ----
<S>                                                         <C>                 <C>                 <C>                 <C>
CASH FLOWS FROM OPERATING
   ACTIVITIES
   Net income (loss) ...............................        $    16,662         $    51,349         $   (33,962)        $    83,813
   Adjustments to reconcile net income (loss) to net
     cash provided (used) by operating activities:
       Depreciation and amortization ...............             12,182              12,598              35,190              34,968
       Loss on sale of assets ......................                346                --                   346                --
       Gain on sale of assets ......................             (3,915)               --                (3,915)               --
       Deferred income taxes .......................              4,000                --               (17,500)               --

   Changes in:
     Accounts receivable ...........................            237,477              46,197             145,973)              7,432
     Inventories ...................................            (30,941)            (31,523)           (238,219)              2,944
     Prepaid expenses and taxes ....................             (2,018)              3,940             (28,010)             (2,201)
     Accounts payable ..............................             (4,846)             (7,377)            257,456             (39,313)
     Accrued wages and related expense .............              1,746               9,039             (22,620)              3,599
     Accrued profit sharing ........................            (30,000)             16,875             (30,000)            (16,875)
     Accrued liabilities ...........................            (11,673)             (6,845)                 (3)             (1,060)
     Income taxes payable ..........................               --                  --               (34,200)               --
                                                            -----------         -----------         -----------         -----------

   Net cash provided (used) by operating activities:            189,020              94,253              30,536              73,307
                                                            -----------         -----------         -----------         -----------

CASH FLOWS FROM INVESTING ACTIVITIES
   Purchase of property and equipment ..............         (1,212,905)           (128,936)         (4,226,070)         (1,394,738)
   Deposits and other assets .......................            (12,203)                428               2,361             178,604
   Deferred offering costs .........................            (49,615)               --              (103,549)               --
   Reduction of deferred offering costs ............               --                  --                  --                41,681
   Proceeds from sale of fixed assets ..............              3,569                --                 3,569                --
                                                            -----------         -----------         -----------         -----------

              Net cash used by investing activities:         (1,271,154)           (128,508)         (4,323,689)         (1,174,453)
                                                            -----------         -----------         -----------         -----------

CASH FLOWS FROM FINANCING ACTIVITIES
   Proceeds from (payments on) short-term borrowings            (56,900)               --               298,416                --
   Proceeds from long-term debt ....................            750,000                --               750,000             483,642
   Principal payments on long-term debt ............            (31,328)             (2,230)            (31,327)               (866)
   Accrued construction costs ......................            641,339                --             1,822,157                --
   Proceeds from sale of common stock ..............               --                  --                  --               527,116
                                                            -----------         -----------         -----------         -----------

   Net cash provided (used) by financing activities:          1,303,111              (2,230)          2,839,246           1,009,892
                                                            -----------         -----------         -----------         -----------
INCREASE (DECREASE) IN CASH ........................            220,977             (36,485)         (1,453,907)            (91,254)

CASH, BEGINNING OF PERIOD ..........................             21,226           2,846,009           1,696,109           2,900,778
                                                            -----------         -----------         -----------         -----------

CASH, END OF PERIOD ................................        $   242,203       $   2,809,524         $   242,202         $ 2,809,524
                                                            ===========         ===========         ===========         ===========

Supplemental cash flow information includes the following:
     Cash paid during the period for
          Interest  ................................        $    28,284         $    10,922         $    77,202         $    10,922
          Income taxes .............................        $      -            $    36,067         $    52,500         $    70,917

                                                            ===========         ===========         ===========         ===========

<FN>
                                        The accompanying notes are an integral part of these
                                                        financial statements.
</FN>
</TABLE>
                                      -3-



<PAGE>



                         MENDOCINO BREWING COMPANY, INC.
                          NOTES TO FINANCIAL STATEMENTS

                                   (Unaudited)

Note 1 - Basis of Presentation

         The  financial  statements  included  herein have been  prepared by the
Company,  without audit, pursuant to the rules and regulations of the Securities
and Exchange  Commission.  Certain information and footnote disclosures normally
included in the  financial  statements  prepared in  accordance  with  generally
accepted  accounting  principles  have been  omitted  pursuant to such rules and
regulations.  It is believed, however, that the disclosures are adequate to make
the information presented not misleading.

         The financial  statements,  in the opinion of  management,  reflect all
adjustments  necessary to fairly state the financial position and the results of
operations. These results are not necessarily to be considered indicative of the
results for the entire year.

Note 2 - Long-Term Debt

         Long-term debt consists of a $750,000  advance pursuant to an equipment
lease payable  interest only with interest at prime plus 3% until the balance of
the leased equipment is installed and operational.  The balance  ($1,350,000) of
the lease will be funded when the equipment is installed and operational.

Note 3 - Short-Term Borrowing

         The  Company  has a  $600,000  term line of  credit  from a bank with a
variable  interest  rate of prime plus 1.5%,  maturing  April 1997.  The note is
secured by receivables  and inventory.  The seller of the Ukiah land has a note,
secured  by a third  priority  deed  of  trust  on the  land,  with a  remaining
principal  balance as of August 1, 1996 of  approximately  $265,000 at 9% annual
interest  payable in monthly  installments  of principal  and interest of $2,380
with the balance due at maturity on June 27, 1997.

Note 4 - Direct Public Offering

         On November 6, 1996,  the Company filed a  registration  statement with
the  Securities  and Exchange  Commission  to sell 600,000  shares of its no par
value common stock at a proposed offering price of $8.50 per share. The offering
is directly by the Company on a  best-efforts  basis.  The maximum net  proceeds
from the sale of the Shares in the  offering are  estimated to be  approximately
$4,600,000,  after deducting selling and other offering expenses.  Proceeds from
the offering will be used to finance the increase in the planned capacity of the
new  brewery  from  50,000  bbl. to 60,000  bbl.,  pay  certain  cost  increases
resulting from design changes and inclement weather,  and, if the maximum number
of Shares is sold, to expand the annual  production  capacity of the new brewery
to 75,000 bbl. or more, depending on the mix of products brewed.

                                      -4-


<PAGE>

New Brewery Financing

         New Brewery financing consists of a $2.7 million construction loan from
the Savings Bank of Mendocino  County  secured by a first priority deed of trust
on the Ukiah land and improvements and the proceeds of the proposed common stock
offering,  along with a written commitment to convert the construction loan to a
15-year term loan upon  successful  completion  of the new  brewery,  subject to
certain  conditions.  The construction loan bears interest at the lender's prime
plus 2% (initially  10.25%),  payable monthly,  and matures on February 2, 1997.
Upon  conversion  the loan  will bear  interest  at the then  prevailing  5 Year
Treasury Constant Maturity Index (but not less than 10%), with a maximum for the
first five  years at 2% above the  initial  fully  indexed  rate,  and a maximum
during the remaining term of the loan at 3% above the initial fully indexed rate
at the beginning of the remaining  term. The minimum annual interest rate is 8%.
The  loan  will be over 25 years  with a  balloon  payment  upon  maturity.  The
lender's  commitment  letter  states  that the lender  will  convert  the unpaid
principal  at maturity to a fully  amortized  10-year  loan subject to terms and
conditions to be agreed upon at that time.  The  commitment  letter  proposes to
require the Company to pledge all proceeds of the planned  offering in excess of
$2.5 million as collateral  for the 15-year term loan,  with the provision  that
the Bank  will  release  the  funds  from the  pledge  to fund the  purchase  of
additional equipment if the Company is meeting its sales and revenue objectives.

         FINOVA  Capital  Corporation  has  also  agreed  to lease  new  brewing
equipment with a total cost of approximately  $2.07 million to the Company for a
term of 7 years with monthly rental payments of approximately $31,000. The lease
is to  commence  when the brewing  equipment  is  operational.  Until that time,
FINOVA has loaned  $750,000 to the Company with  interest at the Citibank  prime
plus 3%. See Note 2 above.  At expiration of the initial term of the lease,  the
Company may purchase the equipment at its then current fair market value but not
less than 25% or more then 30% of the original cost of the equipment,  or at the
Company's  option,  may extend the term of the lease for an  additional  year at
approximately  $45,600 per month with an option to purchase the equipment at the
end of the year at then current fair market value. The lease is not pre-payable.

         The general  contractor for the new brewery,  BDM Construction Co, Inc.
("BDM").  has agreed to defer up to $900,000 in fees otherwise owed or to become
payable on December 31, 1996,  subject to performance by BDM of its  obligations
under the construction contract, until January 31, 1997 with interest at 12% per
annum. The deferral arrangement is secured by a second priority deed of trust on
the Ukiah land and  improvements,  and by 300,000 shares of Mendocino  Brewing's
Common Stock.  In the event of default,  BDM is required to proceed  against the
Common Stock  before  initiating  any  proceeding  against the real estate.  The
Common  Stock  collateral  was issued to BDM by the Company  pursuant to Section
4(2) of the  Securities  Act of 1933  subject to the  restrictions  (a) that the
shares shall be canceled if the amounts  owed BDM are paid in full,  (b) that if
full  amount  owed BDM is not  paid,  the  shares  must  sold in a  commercially
reasonable  manner as specified in the California  Commercial Code, and (c) that
any  shares  not needed to be sold to  satisfy  the  obligation  to BDM shall be
canceled.

                                      -5-


<PAGE>


Item 2. Management's Discussion and Analysis.

The following  discussion and analysis  should be read in  conjunction  with the
Financial  Statements  and the Notes  thereto  and other  financial  information
included elsewhere in this Prospectus. The discussion of results and trends does
not necessarily imply that these results and trends will continue.

Overview

Comparing the first nine months of 1996 to the same period in 1995, sales are up
13.4% (this includes wholesale bottled beer sales, which are up 18.7%),  cost of
goods  sold is down  0.3%,  and gross  profit  is up 30.4%.  Growth in sales was
attributable  to  increased  production  resulting  from  adding  an  additional
bottling tank and  implementing  a 24 hour brewing  schedule in September  1995,
implementing certain marketing strategies (including new point of sale materials
and field sales  representatives)  beginning in the second  quarter of 1996, and
retail price  increases at the Hopland  Brewery  brewpub.  The  bankruptcy  of a
distributor,  increased  promotional  and  labor  expenses  associated  with the
operation of the Hopland Brewery brewpub and  merchandise  store,  and increased
marketing  expenses resulted in a 34.9% increase in operating  expenses but only
$40,981 in  additional  losses  from  operations  compared to the same period in
1995.  The Company  plans to continue  marketing  activities at a high level and
plans to continue promotional expenses at the Hopland Brewery brewpub at current
levels,  but the Company  will not incur any  additional  losses  (approximately
$38,000)  attributable  to the bankrupt  distributor.  Management's  decision to
write off  approximately  $38,000 in expenses  incurred in exploring an alliance
with a Midwestern  distribution  company  (classified as "other expense'),  when
combined with a $95,085  decrease in interest  earnings as the Company spent the
cash  proceeds  from its initial  public  offering  for  equipment  and building
construction,  further  reduced  pre-tax  income to a $43,848 loss for the first
nine months of 1996 compared to income of $144,885 for the same period in 1995.

As a result of the above  factors,  net income  (loss) for the nine month period
was down  $117,775  for a net loss of $33,962  compared to net income of $83,813
for the same period in 1995.  Operating  results for the first three quarters of
1996 are not necessarily indicative of operating results for the full year.

For fiscal year 1996,  Mendocino  Brewing expects to realize  increases in sales
over 1996 of up to 10% as a result of its  increased  capacity  over 1995  after
taking into  consideration  wholesale  beer price  incentives  and reductions to
stimulate  distributor interest.  Management does anticipate,  however, that the
Company will be required to cease  production of bottled beer for  approximately
two weeks while its bottling operation is transferred from Hopland to Ukiah, and
Management  expects to continue to increase the Company's  marketing  expense in
anticipation of substantially increased capacity. Management expects the Company
to begin realizing  revenues from the new brewery in April 1997. Any improvement
in results of operations for fiscal 1996 is therefore  likely to be attributable
to increased  production from the Hopland  facility and not to completion of the
new brewery.  Management expects that by the time the Company reaches production
of 60,000 bbl.  per year at the Ukiah  facility  currently  under  construction,
depending  on the mix of bottled  and draft beer  produced  and future  pricing,
annual sales could triple from 1995 levels. These forward looking

                                      -6-



<PAGE>


Statements are subject to risks and uncertainties.  The Company's actual results
could differ  materially  if, among other causes.  the Company fails to complete
construction of the new brewery on time, fails to sell its increased production,
materially  reduces  the  price  of  its  products.   experiences  unanticipated
difficulty  in  transferring  bottling  operations  from  Hopland  to Ukiah,  or
experiences  any of the other  circumstances  discussed in "Risk Factors" in the
Company's  preliminary   Prospectus  filed  with  the  Securities  and  Exchange
Commission on November 6, 1996.

On  November  6, 1996,  the  Company  filed a  registration  statement  with the
Securities  and Exchange  Commission to sell 600,000  shares of its no par value
common stock at a proposed  offering  price of $8.50 per share.  The offering is
directly by the Company on a best-efforts  basis.  The maximum net proceeds from
the sale of the  Shares  in this  offering  are  estimated  to be  approximately
$4,600,000,  after deducting selling and other offering expenses.  Proceeds from
this  offering will be used to finance the increase in capacity from 50,000 bbl.
to 60,000 bbl.,  pay certain cost  increases  resulting  from design changes and
inclement  weather,  and, if the maximum number of Shares is sold, to expand the
annual production capacity of the new brewery to 75,000 bbl. or more,  depending
on the mix of products brewed.

Results of Operations:

Nine Months Ended September 30, 1996 Compared to Nine Months Ended September 30,
1995. The following discussion sets forth information for the nine month periods
ending  September  30, 1995 and 1996.  This  information  has been  derived from
unaudited interim financial statements of the Company contained elsewhere herein
and reflects,  in  Management's  opinion,  all  adjustments,  consisting only of
normal recurring  adjustments,  necessary for a fair presentation of the results
of operations  for these  periods.  Results of operations for any interim period
are not  necessarily  indicative  of results to be expected  for the full fiscal
year.

                                      -7-



<PAGE>


The following table sets forth, as a percentage of sales, certain items included
in the Company's  Statements of Income.  See Financial  Statements  elsewhere in
this Report, for the periods indicated:

                                                 Nine Months Ended September 30,
                                                 -------------------------------
                                                        1996           1995
                                                    ------------   ------------
Statements of Income Data:
     Sales .......................................     104.06%        104.57%
     Excise taxes ................................       4.06           4.57
     Net sales ...................................     100.00         100.00
     Costs of sales ..............................      46.93          53.64
     Gross profit ................................      53.07          46.36
     Retail operating expense ....................      19.43          18.41
     Marketing expense ...........................      17.00           8.09
     General and administrative expense ..........      16.90          18.52
     Total operating expenses ....................      53.30          45.02
     Income (loss) from operations ...............      (0.23)          1.35
     Other income (expense).......................      (1.28)          4.34
     Income (loss) before income taxes ...........      (1.51)          5.68
     Provision for (benefit from )income taxes ...      (0.34)          2.40
     Net income (loss) ...........................      (1.17)          3.29

                                                           At September 30,
                                                  ------------------------------
                                                      1996              1995
                                                  -------------    -------------
Balance Sheet Data:
     Cash and cash equivalents ............       $   242,202        $ 2,809,524
     Working capital (deficit).............        (3,203,155)         3,062,275
     Property and equipment ...............         8,150,952          1,663,375
     Deposits and other assets ............           158,028             62,387
     Total assets .........................         9,489,876          5,078,131
     Long-term debt .......................           718,672            483,642
     Total liabilities ....................         5,099,714            743,894
     Shareholders' equity .................         4,390,162          4,334,237

Sales.  Sales  increased  13.4% from  $2,665,564 for the nine month period ended
September 30, 1995 to $3,022,417  for the comparable  period in 1996.  Growth in
sales  was  attributable  to  increased  production  resulting  from  adding  an
additional  bottling  tank  and  implementing  a 24  hour  brewing  schedule  in
September 1995,  implementing certain marketing strategies  (including new point
of sale  materials  and field sales  representatives),  beginning  in the second
quarter of 1996, and retail price  increases at the Hopland Brewery  brewpub.  A
decrease in sales in the first quarter of 1996 compared to 1995 was offset by an
increase  in sales in the second and third  quarters  of 1996  compared to 1995.
Management  attributes  the  decrease in the first  quarter of 1996 to delays in
implementing a new marketing plan and the increase in the second and third

                                      -8-


<PAGE>


quarters of 1996 to the implementation of the marketing plan plus expansion into
new geographic markets.  Management  attributes  approximately half of the sales
increase  in the  second  and third  quarters  to  increased  sales to  existing
distributors  with the other half attributable to geographic  expansion.  Retail
sales at the Hopland Brewery brewpub and merchandise store were flat (down 0.4%)
from the nine month period ended September 30, 1995 to the comparable  period in
1996.  Management  attributes this to slower off premise bottled beer sales (due
to  increased  availability  of MBC  products  outside  of  Hopland)  offset  by
increased on premise draft beer and food sales.

Cost of goods sold.  Cost of goods sold  decreased as a percentage  of net sales
6.71  percentage  points from the nine month period ended  September 1995 to the
same period in 1996.  The  implementation  of 24 hour brewing in September  1995
significantly  improved  production  efficiencies.  Also,  starting in the third
quarter of 1995, the cost of bottles also dropped.

Gross profit.  Gross profit  increased  30.4% from $1,181,865 for the nine month
period ended September 30, 1995 to $1,541,389 for the comparable period in 1996.

Operating  expenses.  Operating expenses increased 34.9% from $1,147,492 for the
nine month period ended  September  30, 1995 to  $1,547,997  for the  comparable
period in 1996. Several factors  contributed to the increases.  Retail operating
expense increased due primarily to higher labor costs and increased  promotional
expenses.  Management  expects  promotional  expenses for retail  operations  to
continue at current levels.  Marketing  expenses increased partly because of the
increase  in  production   that  occurred  in  September   1995  and  partly  in
anticipation of opening the new brewery.  Management expects to further increase
marketing  expenses  in the  balance of 1996 and into 1997.  Marketing  expenses
include point of sales and  promotional  costs,  travel &  entertainment  costs,
periodic price discount  specials to distributors,  marketing labor, and label &
packaging  development  costs. The Company wrote off $38,000 in bad debts in the
second quarter after a distributor  went out of business.  Finally,  general and
administrative  expense increased due to  administrative  labor (human resources
director,  shareholder relations  coordinator,  and a controller) and legal fees
related to trademark issues.

Other income (expense). Other income (expense) decreased by $147,752 in the nine
months ended  September 30, 1996 compared to the same period for 1995  primarily
as a result of a write-off  of  approximately  $38,000 in  expenses  incurred in
exploring an alliance with a mid-western  distribution company and a decrease of
$95,085 in interest earnings as cash from the initial direct public offering was
used for the expansion project.

Balance  sheet.  Cash and cash  equivalents  decreased  in the nine months ended
September  30  1996  compared  to  1995  due to the on  going  construction  and
equipment costs and financing of the new brewery expansion. Management presently
estimates  that  construction,  which  began in  September  1995 will take until
January or February 1997 to complete. A small portion of the decrease in working
capital is due to reclassification of approximately $265,000 owed to the

                                      -9-


<PAGE>


seller of the Ukiah real  estate  from  long-term  to  short-term  debt,  as the
obligation  matures in July 1997. Most of the decrease in working capital is due
to continued accrual of construction and brewing equipment expenses in excess of
available  cash. A large  portion of these  expenses  were paid in early October
1996 with the proceeds of a $750,000  equipment lease advance and a $2.7 million
construction  loan,  both of which  are  described  in  "Liquidity  and  Capital
Resources."  As only the $750,000  advance has been  characterized  as long-term
debt,  payment of these accrued  expenses will not have a substantial  effect on
the Company's  working capital deficit.  When the brewing equipment is installed
to the  equipment  lessor's  satisfaction,  the  equipment  lease  provides  for
additional funding in an amount of almost $1.35 million. The construction lender
has  committed  to  converting  the  construction  loan to  long-term  debt upon
satisfactory  completion of construction,  which Management  expects to occur in
the first quarter of 1997.  This forward  looking  statement is subject to risks
and  uncertainties.  Completion of construction could be delayed and the cost of
construction increased from sources such as local government approval processes,
inclement weather, unexpected geologic conditions,  shortages of or increases in
the price of  materials  such as steel,  funding  delays,  and  cooperation  and
coordination among various parties to the project such as the architect, general
contractor, and equipment manufacturer, and timing of cash flow. The new brewery
has  experienced  cost  increases and delays,  to some degree,  from each of the
above causes.  Interest rates and general  economic  conditions can also have an
effect the project.  There can be no assurance that further delays in completion
of construction will not occur or that local government  agencies will construct
certain  infrastructure  improvements  that they have  committed  to  construct.
Working capital will continue to be impacted at least through the fourth quarter
of 1996 and the first quarter of 1997 by short term debt.  Sales of common stock
through the Company's  proposed  public  offering will have a positive impact on
working capital. See "Liquidity and Capital Resources."

Inventories.  The Company's  inventories  of packaged beer have  increased,  and
Management  expects such  inventories  may continue to increase,  as the Company
expands  its  marketing  efforts and  distribution  network to  accommodate  its
increased  production.  The Company does not use  preservatives in its products,
and  accordingly  the packaged beer has a shelf life of  approximately  120 days
from the date of packaging.  The Company  recently adopted a policy that it will
not sell  product  at  wholesale  if it has less than  approximately  60 days of
remaining shelf life.  Packaged beer inventories that are not sold wholesale may
be sold at retail through the Hopland  Brewery until their  remaining shelf life
has expired. To the extent that production  substantially outpaces marketing and
distribution,  the Company may experience some depreciation or loss of the value
in its inventories of packaged beer,  which could in turn have an adverse impact
on the  Company's  financial  condition and results of  operations.  Among other
things,  Management intends to explore  arrangements with producers of distilled
and other  beverages  to convert any excess  inventory  to other malt  beverages
which may be marketed under the trademarks of the Company, the other party, or a
combination thereof.

                                      -10-


<PAGE>


Liquidity and Capital Resources.

Generally.  The  expansion  now  underway  has had and will  continue  to have a
material impact on the Company's  assets,  liabilities,  commitments for capital
expenditures. and liquidity.

Capital  resources for the expansion plan have been supplied by the net proceeds
of Mendocino  Brewing's initial public offering and debt and equipment financing
as described below.  Working capital for day to day business  operations to date
has been provided primarily through operations.

Financing the New Brewery.  The presently  estimated  cost of the new brewery at
its initial annual  production  capacity of 60,000 bbl. is $11.1  million.  This
includes $0.8 million for the land,  $6.7 million for  improvements  to the real
estate, $3.2 million for equipment, and $0.4 for financing costs. Increasing the
initial  annual  production  capacity  of the new  brewery to 75,000  bbl.  will
require an additional  expenditure for equipment of approximately  $0.5 million.
Of this total  amount,  approximately  $3.3  million  has been paid from the net
proceeds of Mendocino  Brewing's  initial public offering  completed in February
1995.

Mendocino Brewing has obtained a $2.7 million construction loan from the Savings
Bank of Mendocino  County secured by a first priority deed of trust on the Ukiah
land and improvements and the proceeds of the proposed public offering of common
stock,  along with a written  commitment to convert the  construction  loan to a
15-year term loan upon  successful  completion  of the new  brewery,  subject to
certain  conditions.  The construction loan bears interest at the lender's prime
plus 2% (initially  10.25%),  payable monthly,  and matures on February 2, 1997.
Upon  conversion,  the loan will bear  interest  at the then  prevailing  5 Year
Treasury  Constant  Maturity  Index (but not less than 1 0%), with a maximum for
the first five years at 2% above the initial fully  indexed rate,  and a maximum
during the remaining term of the loan at 3% above the initial fully indexed rate
at the beginning of the remaining  term. The minimum annual interest rate is 8%.
The  loan  will be over 25 years  with a  balloon  payment  upon  maturity.  The
lender's  commitment  letter  states  that the lender  will  convert  the unpaid
principal  at maturity  to a fully  amortized  10 year loan  subject to terms an
conditions to be agreed upon at that time.  The  commitment  letter  proposes to
require the Company to pledge all proceeds of the planned  offering in excess of
$2.5 million as collateral  for the 15 year term loan,  with the provision  that
the Bank will release the funds from the pledge to purchase additional equipment
if the Company is meeting its sales and revenue objectives.

FINOVA Capital Corporation has also agreed to lease new brewing equipment with a
total cost of approximately  $2.07 million to Mendocino  Brewing for a term of 7
years with monthly rental payments of  approximately  $31,000 each. The lease is
to commence when the brewing  equipment is operational.  Until that time, FINOVA
has loaned  $750,000 to the Company with interest at the Citibank prime plus 3%.
At  expiration  of the initial  term of the lease,  the Company may purchase the
equipment at its then current fair market value but not less than 25% or more

                                      -11-


<PAGE>


than 30% of the original cost of the equipment,  or at the Company's option, may
extend the term of the lease for an additional year at approximately $45,600 per
month with an option to purchase  the  equipment  at the end of the year at then
current fair market value. The lease is not pre-payable.

WestAmerica Bank of Santa Rosa, California has loaned Mendocino Brewing $600,000
secured by Mendocino Brewing's accounts receivable and inventory. The loan bears
interest  at a variable  interest  rate of prime plus 1.5%  payable  monthly and
matures on April 27, 1997. Management  anticipates that the Company will convert
this amount to a new revolving line of credit secured by accounts receivable and
inventory, and has received a commitment letter from WestAmerica Bank to convert
the $600,000 term loan to a revolving line of credit with an advance rate of 80%
of qualified  accounts  receivable and 25% of inventory.  As the Company's sales
and  production  continue to expand,  the amount of  inventory  and  receivables
financing  available  should  increase  proportionately.  These forward  looking
statements  are  subject  to  risks  and  uncertainties.  Even if the  Company's
accounts  receivable  and  inventory  grows in quantity and  maintains  quality,
credit may be  unavailable  for other reasons  relating  either to the Company's
business,  financial  condition,  and  results  of  operations,  the craft  brew
industry, the lending industry, or economic conditions in general. To the extent
that the loan is not  extended or  refinanced,  the Company  will be required to
repay the loan out of cash from  operations,  the net  proceeds  of the  planned
offering,  or the  proceeds  of another  debt or equity  financing,  a strategic
alliance, or a joint venture.

The general contractor for the new brewery,  BDM Construction Co., Inc. ("BDM"),
has agreed to defer up to $900,000 in fees  otherwise  owed or to become payable
on December 31, 1996, subject to performance by BDM of its obligations under the
construction  contract,  until  January 31, 1997 with interest at 12% per annum.
The deferral  arrangement  is secured by a second  priority deed of trust on the
Ukiah land and improvements, and by 300,000 shares of Mendocino Brewing's Common
Stock.  In the event of default,  BDM is required to proceed  against the Common
Stock before initiating any proceeding against the real estate. The Common Stock
collateral  was issued to BDM by the  Company  pursuant  to Section  4(2) of the
Securities Act of 1933 subject to the  restrictions (a) that the shares shall be
canceled  if the amounts  owed BDM are paid in full,  (b)that if the full amount
owed BDM is not  paid,  the  shares  must be sold in a  commercially  reasonable
manner as specified in the California  Commercial  Code, and (c) that any shares
not needed to be sold to satisfy the obligation to BDM shall be canceled.  Under
California  law, BDM may not retain the shares in satisfaction of the obligation
without  the  written  consent of the  Company  given after an event of default.
Management  plans to pay the Company's  obligation to BDM out of the proceeds of
the second direct public offering.  This forward looking statement is subject to
risks and  uncertainties.  There is no  assurance  that the  Company  will raise
proceeds  sufficient to pay the obligation at the time  required.  To the extent
that the proceeds of the offering are insufficient, the Company will be required
to pay the obligation out of cash from operations, proceeds from the sale of the
shares hold as collateral,  or the proceeds of another debt or equity financing,
strategic alliance, or a joint venture. Failure to repay the obligation could

                                      -12-



<PAGE>


have a material adverse effect on the Company's business,  financial  condition,
and results of operations.

Of the balance of the anticipated cost of the new brewery  (approximately  $1.26
million for a 60,000 bbl. brewery and $1.76 million for a 75,000 bbl.  brewery),
a portion has already been paid from operations,  but Management expects most of
the remainder to come from the proceeds the planned offering or if such proceeds
are insufficient,  vendor  financing,  future  operations,  other debt or equity
financing,  or a strategic  alliance or joint venture.  Failure to finance these
amounts could require the Company to change its expansion plans and could have a
material  adverse effect on the Company's  business,  financial  condition,  and
results of operations.

On  November  6, 1996,  the  Company  filed a  registration  statement  with the
Securities  and Exchange  Commission to sell 600,000  shares of its no par value
common stock at a proposed  offering  price of $8.50 per share.  The offering is
directly by the Company on a best-efforts  basis.  The maximum net proceeds from
the  sale of the  Shares  in the  offering  are  estimated  to be  approximately
$4,600,000,  after deducting selling and other offering expenses.  Proceeds from
the offering  will be used to finance the increase in the planned  capacity from
50,000 bbl. to 60,000 bbl.,  pay certain cost  increases  resulting  from design
changes and inclement weather,  and, if the maximum number of Shares is sold, to
expand the annual production capacity of the new brewery to 75,000 bbl. or more,
depending on the mix of products brewed.

Impact of Expansion on Cash Flow.  Mendocino Brewing must make timely payment of
its debt and lease commitment to continue in operation.  Increased capacity will
also place additional demands on the Company's working capital to fund increased
purchases  of  supplies  and  pay  the  cost  of   additional   production   and
administrative  staff and additional  sales and marketing  staff and activities.
There will be a lag between the time the Company must incur some or all of these
costs  and the  time  the  Company  generates  revenue  from  sale of  increased
production.  Working  capital to fund these  expenses  will be provided by trade
terms  offered by  suppliers  and vendors,  the  proceeds of the planned  public
offering,  additional  debt or equity  from other  sources,  and/or  deferral of
certain expenses.


                                      -13




<PAGE>


                                     PART II



Item 6.  Exhibits and Reports on Form 8-K.

Exhibit
Number            Description of Document
- - ----------        -----------------------
3.1               Restated Articles of Incorporation, as amended, of the Company
                  (Incorporated  by reference  from the  Company's  Registration
                  Statement  dated June 15, 1994, as amended,  previously  filed
                  with the Commission, Registration No. 33-78390-LA.)

3.2               Bylaws of the Company  (Incorporated  by  referenced  from the
                  Company's  Report on Form 10-KSB for the annual  period  ended
                  December 31, 1994 previously filed with the Commission.)

4.1               Articles 5 and 6 of the Restated Articles of Incorporation, as
                  amended, of the Company (Reference is made to Exhibit 3.1)

4.2               Article  10 of the  Restated  Articles  of  Incorporation,  as
                  amended, of the Company (Reference is made to Exhibit 3.2)

27                Financial Data Schedule

     No reports on Form 8-K were filed  during the quarter for which this report
is filed.


                                    SIGNATURE

    In accordance  with the  requirements  of the Exchange  Act, the  registrant
caused this report to be signed on its behalf by the  undersigned,  thereto duly
authorized.

Mendocino Brewing Company, Inc.
               (Registrant)

Date     September 14, 1996                   /s/ H. Michael Laybourn
    ----------------------------       -----------------------------------------
                                       H. Michael Laybourn, President


Date     September 14, 1996                   /s/ Norman H. Franks
    ----------------------------       -----------------------------------------
                                       Norman H. Franks, Chief Financial Officer

                                      -14-

<TABLE> <S> <C>

<ARTICLE>                          5
<LEGEND>
     The unaudited financial statements of Mendocino Brewing Company, Inc.
     as of September 30, 1996
</LEGEND>


        

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   SEP-30-1996
<CASH>                                           242,202
<SECURITIES>                                           0
<RECEIVABLES>                                    312,905
<ALLOWANCES>                                           0
<INVENTORY>                                      494,474
<CURRENT-ASSETS>                               1,157,687
<PP&E>                                         8,680,133
<DEPRECIATION>                                   529,181
<TOTAL-ASSETS>                                 9,489,876
<CURRENT-LIABILITIES>                          4,360,842
<BONDS>                                                0
<COMMON>                                       3,869,569
                                  0
                                      227,600
<OTHER-SE>                                       292,993
<TOTAL-LIABILITY-AND-EQUITY>                   9,489,876
<SALES>                                        2,904,384
<TOTAL-REVENUES>                               3,022,417
<CGS>                                          1,362,995
<TOTAL-COSTS>                                  2,910,992
<OTHER-EXPENSES>                                 37,240
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                               (11,029)
<INCOME-PRETAX>                                  (43,848)
<INCOME-TAX>                                      (9,886)
<INCOME-CONTINUING>                              (33,962)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                     (33,962)
<EPS-PRIMARY>                                      (0.01)
<EPS-DILUTED>                                          0






        

</TABLE>


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