SOUTH JERSEY INDUSTRIES INC
S-3/A, 1994-04-13
NATURAL GAS DISTRIBUTION
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<PAGE>
 
   As filed with the Securities and Exchange Commission on April 13, 1994

                                                       Registration No. 33-36581
================================================================================



                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                  ___________


                         POST-EFFECTIVE Amendment No. 2

                                       to

                                    FORM S-3

                             REGISTRATION STATEMENT

                                     Under

                           THE SECURITIES ACT OF 1933


                                  ___________

                         SOUTH JERSEY INDUSTRIES, INC.
               (Exact name of registrant as specified in charter)

                 Dividend Reinvestment and Stock Purchase Plan


               New Jersey                           22-191645
        (State of Incorporation)        (I.R.S. Employer Identification No.)


                    Number One South Jersey Plaza, Route 54
                           Folsom, New Jersey  08037
                                 (609) 561-9000
         (Address and telephone number of principal executive offices)


================================================================================
                         Exhibit Index is on page II-4.
<PAGE>
 
PROSPECTUS
 
                         SOUTH JERSEY INDUSTRIES, INC.
                 DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN
 
                             -------------------
 
  The Dividend Reinvestment and Stock Purchase Plan (the "Plan") of South
Jersey Industries, Inc. (the "Company") provides any record shareholder of the
Company's Common Stock ("Common Stock") and Eligible Employees of the Company
and its subsidiaries (as defined under Question 3) with a simple, convenient
and economical way of purchasing additional shares of Common Stock without
payment of any brokerage commission or service charge.
 
  Shareholders who participate in the Plan may choose one of the following
options:
 
  1. A shareholder may have all or part of the cash dividends on his Common
     Stock automatically reinvested in additional Common Stock, and may also
     make optional cash payments for additional Common Stock. Limits on the
     optional cash payments are stated later in this Prospectus.
 
  2. A shareholder may continue to receive his dividends in cash, and may
     purchase Common Stock through optional cash payments, subject to the
     limitations stated later in this Prospectus.
 
  In addition to the options available to Shareholders, Eligible Employees may
purchase Common Stock through payroll deductions.
   
  The price of shares of Common Stock purchased under the Plan, whether with
reinvested dividends, optional payments or payroll deductions, will be 97% of
the average of the high and low sale prices for the Company's Common Stock on
the New York Stock Exchange composite tape for each of the last twelve days on
which the Common Stock was traded prior to the date of purchase.     
 
  Shareholders who do not wish to participate in the Plan will receive
dividends paid in cash, as usual. The Plan does not change the Company's
dividend policy, which will continue to depend upon earnings, financial
requirements and other factors.
 
  IT IS SUGGESTED THAT THIS PROSPECTUS BE RETAINED FOR FUTURE REFERENCE.
 
                             -------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
 
                             -------------------
                 
              The date of this Prospectus is April 13, 1994     
<PAGE>
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
  The following documents filed with the Securities and Exchange Commission
(the "Commission") pursuant to the Securities Exchange Act of 1934, as amended
(the "1934 Act"), are incorporated in this Prospectus by reference:
     
  1. The Company's Annual Report on Form 10-K for the year ended December
     31, 1993.     
 
  2. The description of Common Stock contained in the Company's Registration
     Statement on Form 8-B (File No.1-3990).
 
  In addition, all documents filed by the Company with the Commission after the
date of this Prospectus pursuant to Sections 13, 14 and 15(d) of the 1934 Act,
and prior to the termination of the offering made hereby, shall be deemed to be
incorporated in this Prospectus by reference and to be a part hereof from their
date of filing.
 
                             ADDITIONAL INFORMATION
   
  The Company is subject to the informational requirements of the 1934 Act and
in accordance therewith files reports, proxy statements and other information
with the Commission. Such reports, proxy statements and other information can
be inspected and copied at the public reference facilities of the Commission at
Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549, and at its Regional
Offices in Chicago (500 West Madison Street, Suite 1400, Chicago, Illinois
60661-2511) and New York (7 World Trade Center, New York, New York 10048).
Copies of such material can be obtained from the Public Reference Section of
the Commission, 450 Fifth Street, N. W., Washington, D.C. 20549, at prescribed
rates. Such reports, proxy statements and other information can also be
inspected at the New York Stock Exchange, 20 Broad Street, New York, N.Y. 10005
and the Philadelphia Stock Exchange, 1900 Market Street, Philadelphia, Pa.
19103, the two exchanges on which the Common Stock of the Company is listed.
    
  The Company intends to continue its present practice of issuing annual
reports to shareholders, containing audited financial statements, and quarterly
reports to shareholders, containing unaudited financial data.
 
  This Prospectus does not contain all the information set forth in the
Registration Statement and the exhibits relating thereto which the Company has
filed with the Commission under the Securities Act of 1933, as amended, with
respect to the shares of Common Stock offered hereby, and to which reference is
hereby made. The Company will provide without charge to each person to whom
this Prospectus is delivered, upon request, a copy of any document incorporated
by reference in this Prospectus or in the Registration Statement. Requests
should be made to the Corporate Secretary of the Company at the address and
telephone number of the Company set forth on the next page.
 
 
                                       2
<PAGE>
 
                         SOUTH JERSEY INDUSTRIES, INC.
                 DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN
 
                                  THE COMPANY
   
  South Jersey Industries, Inc. is a diversified holding company, incorporated
in New Jersey. Its principal subsidiary is a natural gas utility, South Jersey
Gas Company. It also has a nonutility natural resources subsidiary, Energy &
Minerals, Inc., a construction company subsidiary, R&T Group, Inc. and a non-
regulated subsidiary that provides services for the acquisition and
transportation of natural gas for industrial and commercial customers, South
Jersey Energy Company. The Company is the issuer of the shares of Common Stock,
par value $1.25 per share, offered under the Plan. The Company's general
mailing address is Number One South Jersey Plaza, Route 54, Folsom, NJ 08037,
and its telephone number is (609) 561-9000.     
 
                             THE PLAN ADMINISTRATOR
 
  The Company will be responsible for administering the Plan. Its duties as
plan administrator ("Plan Administrator") are described later in this
Prospectus. All communications to the Plan Administrator should be directed to
the following address and telephone number:
 
                   Plan Administrator
                 South Jersey Industries Dividend Reinvestment
                    and Stock Purchase Plan
                   Number One South Jersey Plaza
                   Route 54
                   Folsom, NJ 08037
                   (609) 561-9000
 
                             PROVISIONS OF THE PLAN
 
  The following statements in question-and-answer form constitute the full
provisions of the Dividend Reinvestment and Stock Purchase Plan of South Jersey
Industries, Inc.
 
PURPOSES AND ADVANTAGES
 
 1. What is the purpose of the Plan?
 
  The purpose of the Plan is to provide the record holders of the Company's
Common Stock and Eligible Employees with a simple, convenient and economical
way of purchasing shares of Common Stock. The Plan is designed for all
shareholders, no matter how large or small their holdings.
 
                                       3
<PAGE>
 
  Shares of Common Stock issued under the Plan will be purchased directly from
the Company. Thus, the Plan will provide the Company with additional funds for
general corporate purposes.
 
 2. What are the advantages of the Plan to participants?
 
  A shareholder or Eligible Employee who participates in the Plan
("Participant") will obtain the following advantages:
 
- --    Dividends paid on all or part of a Participant's shares of Common Stock
      will be automatically reinvested in shares of Common Stock ("Automatic
      Purchases") at a discount of 3% from market price.
   
- --    A Participant may choose to make additional purchases of Common Stock
      ("Optional Purchases"), in addition to the amount purchased through
      automatic dividend reinvestment, at a discount of 3% from market price,
      as long as the total amount of such Optional Purchases in the annual
      period ending on a dividend payment date does not exceed $100,000.     
 
- --    A Participant will pay no brokerage fees or service charges for Automatic
      Purchases or Optional Purchases under the Plan.
 
- --    A Participant will receive quarterly statements reporting his purchases
      of Common Stock, thus simplifying his investment record-keeping.
 
- --    The Plan allows a Participant flexibility in the amount of investments he
      wishes to make and the manner in which he wishes to make them. A
      Participant may choose to have Automatic Purchases made with all of his
      dividends or only a portion of them, he may make Optional Purchases in
      any amount (subject to the limitations stated above and under Question
      21), and he may vary the amounts of his purchases from time to time.
 
- --    Eligible Employees may also invest in the Company's Common Stock through
      automatic payroll deductions ("Payroll Deduction Purchases").
 
PARTICIPATION
 
 3. Who is eligible to participate in the Plan?
 
  (a) Shareholders of record of the Company's Common Stock are eligible to
participate in the Plan. Beneficial but not record owners of Common Stock (that
is, persons whose shares are registered in names other than their own, such as
in the name of a broker, trustee or bank nominee) must transfer into their own
names those shares which they wish to be subject to automatic dividend
reinvestment under the Plan.
 
  (b) All full time, regular employees of the Company or any of its
subsidiaries ("Eligible Employees") are eligible to participate in the Plan.
Employees are required to have first purchased at least one share of Common
Stock in order to become Participants. See Question 11.
 
                                       4
<PAGE>
 
 4. How does an eligible shareholder participate?
 
  Anyone who is an eligible shareholder may join the Plan by completing an
authorization form ("Authorization Form") and returning it to the Plan
Administrator. Authorization Forms may be obtained by writing or calling the
Company.
 
 5. When may an eligible shareholder join the Plan?
 
  An eligible shareholder may join the Plan at any time. However, the
Authorization Form must be received by the Plan Administrator before certain
recurring deadlines in order for the shareholder's dividends and any payments
for Optional Purchases to be promptly invested. See Questions 16 and 20.
 
 6. How is a Plan Account opened?
 
  The Authorization Form is used to instruct the Plan Administrator to open an
account for a Participant ("Plan Account") and to purchase Common Stock on the
Participant's behalf. A Participant must furnish his Federal Tax identification
number to the Plan Administrator when opening a Plan Account, and that tax
identification number will not be accepted for more than one Plan Account.
 
 7. How will Common Stock be purchased under the Plan?
 
  Under the Plan, the Plan Administrator can purchase Common Stock on the
Participant's behalf by making Automatic Purchases of Common Stock, using the
Participant's Common Stock dividends, by making Optional Purchases of Common
Stock, using such payments (subject to the limitations stated under Question
21) as the Participant forwards for that purpose ("Optional Payments"), or in
the case of Eligible Employees, by making Payroll Deduction Purchases, using
the amounts collected from payroll deductions ("Payroll Deduction Payments").
 
  All shares of Common Stock which the Plan Administrator purchases for a
Participant under the Plan, whether through the automatic reinvestment of
dividends, with Optional Payments or with Payroll Deduction Payments, will be
credited to the Participant's Plan Account and held on his behalf by the Plan
Administrator, unless other instructions are given. Thus, the shares purchased
for a Participant under the Plan will be held separately from those shares of
Common Stock which the Participant purchases (or has previously purchased)
outside the Plan and holds in his own name.
 
 8. How does a Participant specify the extent of his participation in the Plan?
 
  On the Authorization Form, a Participant will specify the extent of his
participation in the Plan by selecting one of the following investment options:
 
    Full Dividend Reinvestment--All of the shares of Common Stock held by
    the Participant outside the Plan will be subject to automatic dividend
    reinvestment; thus, the dividends on all such shares will
    automatically be reinvested in Common
 
                                       5
<PAGE>
 
    Stock at a price equal to 97% of the applicable average market price.
    In addition, at his discretion, the Participant may make Optional
    Payments to be used for Optional Purchases of Common Stock at a price
    equal to 97% of the applicable average market price, subject to the
    limitations stated under Question 21.
 
      Partial Dividend Reinvestment--Only the portion of the shares of
    Common Stock held by the Participant outside the Plan that he
    designates will be subject to automatic dividend reinvestment; thus,
    the dividends on only a portion of such shares will automatically be
    reinvested in Common Stock at a price equal to 97% of the applicable
    average market price. The Participant will continue to receive cash
    dividends on his remaining shares. He may also, at his discretion,
    make Optional Payments to be used for Optional Purchases of Common
    Stock at a price equal to 97% of the applicable average market price,
    subject to the limitations stated under Question 21.
 
      Optional Purchases Only--None of the shares of Common Stock held by
    the Participant outside the Plan will be subject to automatic dividend
    reinvestment; thus, the dividends on all such shares will be paid to
    him in cash, as usual. However, the Participant may, at his
    discretion, make Optional Payments to be used for Optional Purchases
    of Common Stock at a price equal to 97% of the applicable average
    market price, subject to the limitations stated under Question 21.
 
No matter which of the above options is chosen, all shares purchased under the
Plan (regardless of whether they were Automatic Purchases, Optional Purchases
or Payroll Deduction Purchases) and held in the Plan Account will be subject to
automatic dividend reinvestment, and the dividends on all such shares will
automatically be reinvested in Common Stock at a price equal to 97% of the
applicable average market price.
 
 9. May a Participant change the extent of his participation in the Plan after
enrollment?
 
  Yes, a Participant may change investment options at any time by completing a
new Authorization Form and returning it to the Plan Administrator. However, the
new Authorization Form must be received before certain recurring deadlines in
order for the change in investment options to be given effect promptly. See
Questions 16 and 20.
 
 10. How will certificates for new shares purchased under the Plan be issued?
 
  Normally, certificates for shares of Common Stock purchased under the Plan
will not be issued to Participants, but will be held in the name of the Plan
Administrator. Thus, Participants need not be responsible for the safekeeping
of the certificates representing their Plan share purchases. The number of
shares credited to each Participant's Plan Account will be shown on his
quarterly statement.
 
  A Participant may, however, request that all or part of the certificates
representing shares purchased for him under the Plan be issued to him. To do
so, a Participant must send a written request to the Plan Administrator. Only
certificates for whole shares will be
 
                                       6
<PAGE>
 
issued to Participants. If there are any fractions of whole shares in a
Participant's Plan Account, certificates for those fractional shares will not
be issued. Dividends on the shares for which certificates are issued to the
Participant will be reinvested or paid in cash, as the Participant elects.
 
 11. How does an Eligible Employee participate?
 
  An Eligible Employee may join the Plan at any time by completing an employee
enrollment form (the "Employee Enrollment Form") and an Authorization Form and
returning them to the Company. Employee Enrollment Forms and Authorization
Forms may be obtained by request from the Company. The Eligible Employee need
not be a registered holder of Common Stock but, by executing the Employee
Enrollment Form, agrees to have one share of Common Stock purchased on his
behalf on the next Payroll Purchase Date (as defined under Question 24) at a
price equal to 100% of the applicable average market price. Each Employee
Enrollment Form for an Eligible Employee who is not a registered shareholder
must be accompanied by a check in an amount at least equal to the price of one
share. Any amount in excess of the price of one share will be also used to
purchase Common Stock. Payment for this first share of Common Stock may not be
made from payroll deductions.
 
 12. What does the Employee Enrollment Form provide?
 
  The Employee Enrollment Form allows each Eligible Employee to decide the
extent of participation in the Plan by payroll deductions. By checking the
appropriate box on the Authorization Form, an Eligible Employee, as a
shareholder, may also elect to participate through reinvestment of dividends on
shares held by the Eligible Employee or through Optional Payments.
 
 13. What about payroll deductions?
 
  Payroll deductions will be for an indefinite period. An Eligible Employee may
specify on the Employee Enrollment Form the weekly amount to be withheld from
the Eligible Employee's pay. The minimum weekly deduction is $5.00 and the
maximum deduction permitted is 10% of the Eligible Employee's base gross weekly
pay. Payroll deductions for Eligible Employees who are not registered
shareholders will begin as soon as practicable following purchase of the first
share of Common Stock as provided under Question 11.
 
 14. How does an Eligible Employee change the amount of payroll deduction or
     method of participation?
 
  An Eligible Employee may change or terminate his payroll deductions by giving
written notice to the Company. The Employee Enrollment Form may be used for
this purpose. Any request for change in or termination of payroll deductions
will become effective as soon as practicable following receipt by the Company
of the Eligible Employee's request. Any other method of participation in the
Plan by an Eligible Employee may be changed as described herein generally for
Participants in the Plan.
 
                                       7
<PAGE>
 
ADMINISTRATION
 
 15. What are the duties of the Plan Administrator?
 
  The Plan Administrator will establish a Plan Account for each Participant,
will cause all purchases of shares of Common Stock to be made for each
Participant, will credit those purchases to the Participant's Plan Account,
will keep a record of all such purchases, will hold certificates for the
purchased shares (unless otherwise instructed), and will send each Participant
a quarterly statement of his Plan Account.
 
AUTOMATIC PURCHASES
 
 16. When will Automatic Purchases be made?
   
  Automatic Purchases will be made quarterly, on the dividend payment date for
that quarter. Historically, dividend payment dates for the Company's Common
Stock have been January 2, March 31, June 30 and September 30 of each year. The
dividend record dates corresponding to those dividend payment dates have
historically been December 10, March 10, June 10 and September 10. To provide
for automatic dividend reinvestment on a given dividend payment date, an
eligible shareholder's Authorization Form must be received by the Plan
Administrator at least ten business days prior to the dividend record date for
that dividend payment date. If an Authorization Form is received by the Plan
Administrator less than ten business days prior to the dividend record date,
the pending dividend will be paid to the shareholder in cash and his
instructions will be given effect starting with the next Common Stock dividend
payment.     
 
 17. How will Automatic Purchases be made?
 
  All shares purchased for Participants under the Plan will be newly-issued
shares purchased directly from the Company. The number of shares to be
purchased for each Participant through an Automatic Purchase will depend upon
the amount of his dividends being reinvested and the price of the Common Stock.
The Plan Administrator will purchase as many whole shares and fractional shares
(computed to four decimal places) as can be purchased with that amount of
dividends.
 
 18. How will the price of shares purchased through Automatic Purchases be
     determined?
   
  The price of shares purchased through Automatic Purchases will be 97% of the
average of the high and low sale prices for the Company's Common Stock on the
New York Stock Exchange composite tape for each of the last twelve days on
which the Common Stock was traded prior to the dividend payment date. However,
no shares will be available for purchase directly from the Company if the price
so computed is less than $1.25 per share, the par value of the Common Stock.
    
 19. Will shares acquired through Automatic Purchases be subject to automatic
     dividend reinvestment?
 
  Yes. All dividends paid on shares acquired through Automatic Purchases, so
long as the shares are held in the Participant's Plan Account, will be
automatically reinvested in
 
                                       8
<PAGE>
 
new shares of Common Stock. If certificates for shares acquired through
Automatic Purchases are issued to the Participant, the dividends paid on such
shares will continue to be reinvested unless the Participant elects to have
them paid in cash by changing his investment option.
 
OPTIONAL PURCHASES
 
 20. When may Optional Purchases be made?
 
  A Participant may make an Optional Purchase when enrolling in the Plan by
enclosing his Optional Payment (a check or money order payable to "South Jersey
Industries, Inc., Plan Administrator") with the Authorization Form and
returning it to the Plan Administrator, and the Optional Payment will be
invested in shares of Common Stock on the next dividend payment date. Any
initial payment submitted without an Authorization Form will be returned. After
initial enrollment in the Plan, a Participant may make Optional Purchases as
often as four times a year by sending his Optional Payment with an Optional
Purchase form (the top portion of the quarterly statement) to the Plan
Administrator.
 
  Any Optional Payments that a Participant submits to the Plan Administrator
will be invested in shares of Common Stock once each quarter on the dividend
payment date for that quarter. No interest will be paid to any Participant on
Optional Payments between the time the Plan Administrator receives them and the
time they are invested. The earliest date that the Plan Administrator will
accept Optional Payments for a given quarter (except for Optional Payments made
at the time of initial enrollment in the Plan, as described in the preceding
paragraph) is 30 business days prior to the dividend payment date for that
quarter. Any payments received prior to that date (other than those made upon
initial enrollment) will be returned to the Participant. The last time that the
Plan Administrator will accept Optional Payments for a given quarter is the
close of business on the fifth business day prior to the dividend payment date
for that quarter. Any payments received after that date will be returned to the
Participant. Participants are urged to submit their Optional Payments in
accordance with these guidelines.
 
  If a Participant submits an Optional Payment, and then wishes to have it
returned to him rather than invested, the Plan Administrator will not be
obligated to return it unless a written request that it be returned is received
no later than the close of business on the fifth business day prior to the
dividend payment date.
 
  A participant is not obligated to make an Optional Purchase each quarter.
 
 21. In what amounts may Optional Purchases be made?
   
  The amount of Optional Purchases may vary from quarter to quarter. The
minimum Optional Purchase is $25 and Optional Purchases may not aggregate more
than $100,000 in an annual period ending on a dividend payment date. For
purposes of this limitation, the Company reserves the right at any time and
from time to time to aggregate all Plan Accounts under the common control or
management of brokers, dealers and other
    
                                       9
<PAGE>
 
   
institutional traders and to deem such Plan Accounts as one account. The full
amount of any quarter's Optional Purchase for a Plan Account must be submitted
to the Plan Administrator in a single payment. The Plan Administrator will
purchase as many whole shares and fractional shares (computed to four decimal
places) of Common Stock as can be purchased with the amount submitted.     
 
 22. How will the price of shares purchased through Optional Purchases be
     determined?
   
  The price of shares purchased through Optional Purchases will be 97% of the
average of the high and low sale prices for the Company's Common Stock on the
New York Stock Exchange composite tape for each of the last twelve days on
which the Common Stock was traded prior to the dividend payment date. However,
no shares will be available for purchase directly from the Company if the price
so computed is less than $1.25 per share, the par value of the Common Stock.
    
  Optional Payments received from foreign Participants must be in United States
dollars and will be invested in the same way as Optional Payments from other
Participants.
 
 23. Will shares acquired through Optional Purchases be subject to automatic
     dividend reinvestment?
 
  Yes. All dividends paid on shares acquired through Optional Purchases, so
long as the shares are held in the Participant's Plan Account, will be
automatically reinvested in shares of Common Stock. If certificates for shares
acquired through Optional Purchases are issued to the Participant, the
dividends paid on such shares will continue to be reinvested unless the
Participant elects to have them paid in cash by changing his investment option.
 
PAYROLL DEDUCTION PURCHASES
 
 24. When will Payroll Deduction Purchases be made?
   
  Payroll Deduction Purchases will be made monthly on the last day of each
month, other than for the month of December when the purchase will be made on
the first business day in January, with the Payroll Deduction Payments for the
preceding month. The price of shares purchased through Payroll Deduction
Purchases will be 97% of the average of the high and low sale prices for the
Company's Common Stock on the New York Stock Exchange composite tape for each
of the last twelve days on which the Common Stock was traded prior to the date
of purchase (the "Payroll Purchase Date"). However, no shares will be available
for purchase directly from the Company if the price so computed is less than
$1.25 per share, the par value of the Common Stock.     
 
COSTS
 
 25. Are any fees or expenses incurred by a Participant in the Plan?
 
  Participants will incur no brokerage commissions or administrative charges
for purchases made through the Plan. There may be certain charges incurred upon
a Participant's withdrawal from the Plan, which are described under Question
28.
 
                                       10
<PAGE>
 
STATEMENTS AND REPORTS TO PARTICIPANTS
 
 26. What type of statements and reports will be sent to Participants?
 
  Each Participant will receive a statement of his Plan Account for each
quarter. The statement will reflect the activity in the Participant's Plan
Account for the year to date, including that quarter, and the balance in the
Participant's Plan Account at the end of that quarter. Participants will also
receive the same communications as other shareholders, including the Quarterly
Reports to Shareholders, the Annual Report to Shareholders and the Notice of
Annual Meeting and Proxy Statement. In addition, Participants will receive
year-end statements showing total dividends paid on shares held outside the
Plan and in their Plan Accounts.
 
WITHDRAWAL AND TERMINATION
 
 27. When and how may a Participant withdraw from the Plan?
 
  A Participant may withdraw from the Plan at any time by properly completing
the tear off form on the back of his quarterly statement and sending it to the
Plan Administrator. Eligible Employee Participants must also follow
instructions under Question 14 to terminate payroll deductions. A Participant
who withdraws from the Plan may not join again for 12 months unless the Company
consents.
 
 28. What happens when a Participant withdraws from the Plan?
 
  When a Participant withdraws from the Plan he will be issued a certificate
representing all of the whole shares credited to his Plan Account, and he will
receive a cash payment for any fraction of a share credited to his Plan
Account.
 
  If a Participant's request to withdraw from the Plan is received at least ten
business days prior to a dividend record date, the withdrawal will be processed
before the record date and the Participant will receive the cash dividend paid
on the dividend payment date. If the request to withdraw is received less than
ten business days prior to a dividend record date, the cash dividend paid on
the dividend payment date will be invested in Common Stock and the request for
withdrawal will then be processed.
 
  If any Optional Payments or Payroll Deduction Payments are being held on a
Participant's behalf at the time his request for withdrawal is received, the
Plan Administrator will not be required to return them to him unless that
request is received at least five business days prior to the next dividend
payment date. If the request is received less than five business days prior to
the next dividend payment date, the Optional Payments or Payroll Deduction
Payments will be invested in Common Stock and the request for withdrawal will
then be processed.
 
  Upon tendering notice of withdrawal from the Plan, a Participant may request
that all whole shares credited to his Plan Account be sold. In such a case, he
must have his signature on the withdrawal request guaranteed, in accordance
with the instructions on the
 
                                       11
<PAGE>
 
withdrawal request, by a commercial bank or trust company that is a member of
the Federal Reserve System or by a member firm of a national securities
exchange. The sale will be made as soon as practicable after receipt of his
request. He will receive the proceeds of the sale, less the brokerage
commission, any transfer tax and a handling charge for the transaction.
 
 29. May a Participant discontinue dividend reinvestment on shares held outside
     the Plan without withdrawing from the Plan?
 
  Yes, a Participant who wishes to discontinue the automatic reinvestment of
the dividends on the shares he holds outside the Plan may do so without
withdrawing from the Plan, by filing a request to change his investment option.
The tear off form on the back of his quarterly statement may be used for this
purpose. However, the dividends on the shares held in his Plan Account will
continue to be reinvested.
 
 30. What happens if a Participant sells the shares of Common Stock he holds
     outside the Plan?
 
  If a Participant sells all of the shares of Common Stock he holds outside the
Plan, the Company will continue to reinvest the dividends on the shares held in
his Plan Account, unless instructed otherwise. However, if less than one whole
share is held in his Plan Account at the time the shares he holds outside the
Plan are sold, the Participant will receive a cash payment for his fractional
share and his Plan Account will be closed.
 
  If a Participant who has chosen partial dividend reinvestment as his
investment option sells a portion of the shares of Common Stock he holds
outside the Plan, the shares which are sold will be considered, to the extent
possible, to have been those not subject to dividend reinvestment, and the
shares which are retained will be considered to have been those subject to
dividend reinvestment and will continue to be subject to such reinvestment.
 
 31. What happens if the Company terminates the Plan?
 
  If the Company terminates the Plan, the provisions listed under Question 28
will apply, substituting the date of the termination of the Plan for the date
the Participant's withdrawal request is received.
 
RIGHTS OFFERINGS AND SHARE DISTRIBUTIONS
 
 32. What happens if the Company makes a rights offering or share distribution?
 
  In the event the Company makes a rights offering of any of its securities to
shareholders of Common Stock, the Plan Administrator will promptly sell on the
open market the rights attributable to all of the shares held in Participants'
Plan Accounts. The Plan Administrator will then proportionally credit each
Participant's Plan Account with the proceeds of that sale, and those proceeds
will be invested as Optional Payments at the time of the next Common Stock
dividend. All Participants will be notified by the Company of any such rights
offering. Therefore, any Participant who wishes to exercise his rights with
respect to
 
                                       12
<PAGE>
 
shares held in his Plan Account will be required to instruct the Plan
Administrator to withdraw the Participant's Plan shares from the Plan prior to
the record date for the rights distribution.
 
  Any dividend payable in Common Stock or any split shares, to the extent
attributable to shares held in a Participant's Plan Account, will be added to
that Participant's Plan Account. Any dividend payable in Common Stock or any
split shares, to the extent attributable to shares held by a Participant
outside the Plan, will be mailed directly to the Participant in the same manner
as to shareholders who are not participating in the Plan.
 
TAXES
 
 33. What are the Federal income tax consequences of participation in the Plan?
 
  The Company believes that the Federal income tax consequences of
participating in the Plan will be as follows:
 
    (1) Participants will be treated for Federal income tax purposes as
  having received, on the dividend payment date, a dividend in an amount
  equal to the fair market value of the shares acquired from the Company
  with reinvested dividends. Fair market value for such purpose will be the
  average of the high and low sale prices for the Common Stock on the
  dividend payment date, and not the five-day average used to calculate the
  purchase price under the Plan. Participants who purchase shares with
  Optional Payments or Payroll Deduction Payments will be treated as having
  received a taxable dividend on the date of purchase equal to the
  difference between the fair market value of such shares, determined under
  the rule set forth in the preceding sentence, and the amounts paid for
  them.
 
    (2) The fair market value determined as set forth in paragraph (1) will
  be the tax basis for determining gain or loss upon any subsequent sale of
  shares.
 
    (3) A Participant's holding period for shares acquired pursuant to the
  Plan will begin on the day following the credit of such shares to such
  Participant's account (see Questions 16, 20 and 24).
 
  In the case of shareholders who elect to have their dividends reinvested and
whose dividends are subject to United States income tax withholding, the Plan
Administrator will reinvest an amount equal to the dividends of such
Participants, less the amount of tax required to be withheld. The quarterly
statements confirming purchases made for such Participants will indicate the
net dividend payment reinvested.
 
 34. What information will be provided to Participants for income tax purposes?

  As previously indicated under Question 26, each Participant will receive
quarterly statements advising him of his purchases of shares of Common Stock.
These statements should be retained for income tax purposes. 
 
 35. Should Participants consult with their own tax advisers?
 
  Yes. Participants should consult with their own tax advisers for more
information regarding the Federal, state and local tax consequences of
participation in the Plan.
 
 
                                       13
<PAGE>
 
OTHER INFORMATION
 
 36. How will a Participant's shares held under the Plan be voted at meetings
     of shareholders?
 
  Each Participant's Plan shares will automatically be voted in the same manner
that his shares held outside the Plan are voted, either by proxy or in person.
Matters involving written consents will also be handled in the same way. If a
Participant no longer holds shares outside the Plan, but shares remain in his
Plan Account, those remaining shares will be voted in accordance with
instructions received from the Participant. If no instructions are received,
they will not be voted.
 
 37. May shares held in a Participant's Plan Account be pledged or assigned?
 
  Shares credited to a Participant's Plan Account may not be pledged or
assigned, and any such purported pledge or assignment will be void. If a
Participant wishes to pledge or assign such shares, he must first request that
a certificate for them be issued in his name.
 
 38. Who interprets and regulates the Plan?
 
  The Company reserves the sole right to interpret and regulate the Plan.
 
 39. May the Plan be terminated, suspended or amended?
 
  The Company may, in its sole discretion and by written notice, terminate at
any time any Participant's participation in the Plan. The Company may at any
time and for any reason terminate or suspend the Plan, or amend any provision
of the Plan, and if it does so, it will send written notice to all
Participants. All notices will be mailed to each Participant's address as shown
on the Company's records. The Company reserves the right to resign as Plan
Administrator, and to appoint a successor.
 
 40. What are the responsibilities of the Company and the Plan Administrator?
 
  In acting under the terms and conditions of the Plan as described in this
Prospectus, neither the Company nor the Plan Administrator (if other than the
Company) shall be liable for any act done in good faith or for any good faith
omission to act including, without limitation, any failure, prior to receipt by
the Plan Administrator of notice in writing of the death of a Participant, to
terminate a Plan Account by reason of such death. In addition, neither the
Company nor the Plan Administrator (if other than the Company) shall be liable
with respect to the prices at which shares are purchased or sold for any
Participant's Plan Account or the times when such purchases or sales are made
or with respect to any fluctuation in the market value before or after such
purchases or sales of shares.
 
                                USE OF PROCEEDS
 
  The net proceeds from the sale of Common Stock by the Company to Participants
in the Plan will be added to the general funds of the Company and used for its
general corporate purposes, including investment in its subsidiaries.
 
                                       14
<PAGE>
 
                        MARKET PRICE RANGE AND DIVIDENDS
 
  The Common Stock is traded on the New York and Philadelphia Stock Exchanges.
The following table shows the reported high and low sale prices per share of
Common Stock on the composite tape, and dividends declared per share, for the
periods indicated:
 
<TABLE>
<CAPTION>
                                                         PRICE RANGE*
                                                         -------------
                                                                       DIVIDENDS
YEAR                                                      HIGH   LOW   DECLARED*
- ----                                                     ------ ------ ---------
    
<S>                                                      <C>    <C>    <C>
1989.................................................... 23 3/8 18       1.358
1990.................................................... 21     16 7/8   1.402
1991.................................................... 20 3/4 17 3/4   1.412
1992 First Quarter...................................... 21 3/8 19 1/2    .353
     Second Quarter..................................... 21 3/4 19 1/2    .353
     Third Quarter...................................... 23 3/8 21 1/8    .353
     Fourth Quarter..................................... 23 5/8 22 1/4    .353
1993 First Quarter...................................... 26     22 1/4    .353
     Second Quarter..................................... 25 1/2 23 5/8    .360
     Third Quarter...................................... 27 1/2 24 1/8    .360
     Fourth Quarter..................................... 25 3/4 22 7/8    .360
1994 First Quarter...................................... 24     21 1/4    .360      
</TABLE>
- ----------
   
* Reflects the two percent stock dividend on the Common Stock declared on
  January 22, 1993.     
 
                                 LEGAL OPINION
 
  Legal matters in connection with the authorization and issuance of the shares
of Common Stock offered hereby, and the Federal income tax consequences of
participation in the Plan (discussed under Question 33), have been passed upon
by Dechert Price & Rhoads, Philadelphia, Pa.
 
                                    EXPERTS
   
  The consolidated financial statements and related financial statement
schedules incorporated in this Prospectus by reference to the Company's Annual
Report on Form 10-K for the year ended December 31, 1993 have been audited by
Deloitte & Touche, independent auditors, as stated in their reports, which are
incorporated herein by reference, and have been so incorporated in reliance
upon the reports of such firm given upon their authority as experts in
accounting and auditing.     

                                       15
<PAGE>
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
 
  NO DEALER, SALESMAN OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMA-
TION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS AND, IF
GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS
HAVING BEEN AUTHORIZED BY THE COMPANY. THIS PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF THE SECURITIES OF-
FERED HEREBY IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE
SUCH OFFER IN SUCH JURISDICTION.
 
                             --------------------
 
                                   CONTENTS
 
<TABLE>
<S>                                                                          <C>
Incorporation of Certain Documents by Reference.............................   2
Additional Information......................................................   2
The Company.................................................................   3
The Plan Administrator......................................................   3
Provisions of the Plan......................................................   3
  Purposes and Advantages...................................................   3
  Participation.............................................................   4
  Administration............................................................   8
  Automatic Purchases.......................................................   8
  Optional Purchases........................................................   9
  Payroll Deduction Purchases...............................................  10
  Costs.....................................................................  10
  Statements and Reports to Participants....................................  11
  Withdrawal and Termination................................................  11
  Rights Offerings and Share Distributions..................................  12
  Taxes.....................................................................  13
  Other Information.........................................................  14
Use of Proceeds.............................................................  14
Market Price Range and Dividends............................................  15
Legal Opinion...............................................................  15
Experts.....................................................................  15
</TABLE>
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
 
                                 SOUTH JERSEY
                               INDUSTRIES, INC.
               
            [LOGO OF SOUTH JERSEY INDUSTRIES, INC. APPEARS HERE]     
 
 
                                 COMMON STOCK
                               ($1.25 Par Value)
 
 
                              -------------------
 
                                  PROSPECTUS
 
                              -------------------
 
                             DIVIDEND REINVESTMENT
                            AND STOCK PURCHASE PLAN
 
                                April 13, 1994
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
 
                         SOUTH JERSEY INDUSTRIES, INC.


Part II.  Information not Required in Prospectus
          --------------------------------------

Item 16.  Exhibits Filed Herewith
          -----------------------
<TABLE>
<CAPTION>
Exhibit No. in
Post-Effective                                      Sequentially Numbered
Amendment No. 2                                     Pages in Post-Effective
to Registration                                     Amendment No. 2 to
Statement          Exhibit Description              Registration Statement
- ---------------    -------------------              -----------------------
<S>                <C>                              <C> 
   2               Dividend Reinvestment            Not Applicable
                   and Stock Purchase Plan
                   (as set forth in the
                   prospectus)
 
   23(a)           Consent of Deloitte              
                   & Touche
 
   23(b)           Consent of Dechert               
                   Price & Rhoads
 
   24              Power of Attorney of Directors   Not Applicable
                   and Officers of the Company
                   (Exhibit 25 to the Company's
                   Form S-3, SEC File Number 33 -
                   3658), is incorporated herein
                   by reference.
 
   28              Form of letter to                
                   Plan Participants
                   as to changes in
                   the Plan
</TABLE> 

                                    II-1
<PAGE>
 
                                   SIGNATURES


          Pursuant to the requirements of the Securities Act of 1933, the
Company certifies that it has reasonable grounds to believe that it meets all of
the requirements for filing on Form S-3 and has duly caused this Post-Effective
Amendment No. 2 to its Form S-3 Registration Statement to be signed on its
behalf by the undersigned, thereunto duly authorized, in the Boro of Folsom,
State of New Jersey, on April 13, 1994.


                                 SOUTH JERSEY INDUSTRIES, INC.



                                 By /s/ Gerald S. Levitt
                                   -----------------------------------
                                   Gerald S. Levitt,
                                   Vice President and Chief
                                   Financial Officer


          Pursuant to the requirements of the Securities Act of 1933, this Post-
Effective Amendment No. 2 has been signed by the following persons in the
capacities and on the dates indicated.

       Signature                       Title                 Date
       ---------                       -----                 ----
 
/s/ William F. Ryan         President, Chief Executive   April 13, 1994
- --------------------------     Officer and Director
William F. Ryan            (Principal Executive Officer)     
                           
 
/s/ Gerald S. Levitt         Vice President and Chief    April 13, 1994
- --------------------------      Financial Officer
Gerald S. Levitt           (Principal Financial Officer)     
                                   
 
/s/ Richard B. Tonielli        Treasurer (Principal      April 13, 1994
- --------------------------     Accounting Officer)
Richard B. Tonielli                               

                                    II-2
<PAGE>
 
       Signature                       Title                 Date
       ---------                       -----                 ----
 
*Frank L. Bradley, Jr.                 Director   )                        
                                                  )                        
*Richard L. Dunham                     Director   )                        
                                                  )                        
*W. Cary Edwards                       Director   )                        
                                                  )                        
*Thomas L. Glenn, Jr.                  Director   )       April 13, 1994   
                                                  )                        
*Clarence D. McCormick                 Director   )                        
                                                  )                        
*Peter M. Mitchell                     Director   )                        
                                                  )                        
*Jackson Neall                         Director   )                        
                                                  )                        
*Shirli M. Vioni                       Director   )                        
                                                  )                         
 
- ---------------------                  Director           April 13, 1994
Vincent E. Hoyer


- --------------------                   Director           April 13, 1994
Herman D. James


- --------------------                   Director           April 13, 1994
Marilyn Ware Lewis



*By /s/ Gerald S. Levitt
   ----------------------------
   Gerald S. Levitt,
   Attorney-in-fact

                                    II-3
<PAGE>
 
                                Exhibit Index

                 Exhibit Numbers are in accordance with the 
                 Exhibit Table in Item 601 of Regulation S-K
                 -------------------------------------------


<TABLE>
<CAPTION>
                                                    Page No. of
                                                    Registration
Exhibit No.        Exhibit Description              Statement
- -----------        -------------------              ------------           
<S>                <C>                              <C> 
   2               Dividend Reinvestment            Not Applicable
                   and Stock Purchase Plan
                   (as set forth in the
                   prospectus)
 
   23(a)           Consent of Deloitte              
                   & Touche
 
   23(b)           Consent of Dechert               
                   Price & Rhoads
 
   24              Power of Attorney of Directors   Not Applicable
                   and Officers of the Company
                   (Exhibit 25 to the Company's
                   Form S-3, SEC File Number 33 -
                   3658), is incorporated herein
                   by reference.
 
   28              Form of letter to                
                   Plan Participants
                   as to changes in
                   the Plan
</TABLE> 

                                    II-4


<PAGE>
 
                                                        Exhibit 23(a)
                                                        -------------


INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in this Post-Effective Amendment
No. 2 to Registration Statement No. 33-36581 of South Jersey Industries, Inc.
and subsidiaries on Form S-3 of our reports dated February 16, 1994, appearing
in and incorporated by reference in the Annual Report on Form 10-K of South
Jersey Industries, Inc. and subsidiaries for the year ended December 31, 1993
and to the reference to us under the heading "Experts" in the Prospectus, which
is part of such Registration Statement.


/s/ Deloitte & Touche

DELOITTE & TOUCHE

Cherry Hill, New Jersey
April 13, 1994

<PAGE>
 
                                                                  Exhibit 23 (b)
                                                                  --------------



                               CONSENT OF COUNSEL


We hereby consent to the reference to us under the caption "Legal Opinion" in
the Prospectus included in Post-Effective Amendment No. 2 to the Form S-3
Registration Statement of South Jersey Industries, Inc. (Registration No. 33-
36581).


/s/ Dechert Price & Rhoads

DECHERT PRICE & RHOADS


April 13, 1994

<PAGE>
 
                                                                      Exhibit 28
                                                                      ----------



                                                        April 15, 1994



Dear Shareholder and Plan Participant:

    I am pleased to announce an improvement in your Company's Dividend
Reinvestment and Stock Purchase Plan.  The optional cash purchase provision of
the Plan has been revised to raise the maximum allowable purchase of Common
Stock under the Plan from $6,000 each quarter to $100,000 annually.  Purchases
will continue to be made quarterly on the dividend payment date at a 3%
discount.  However, the purchase price will be based on the average of the high
and low sale prices of the Company's Common Stock for each of the last twelve
days prior to the date of purchase, rather than the last five days.

    Those shareholders who are currently participating in the Plan may take
advantage of the higher optional cash purchase on the next dividend payment date
in June.  Payments will be accepted by the Company, through June 23, 1994.

    Enclosed is a new Plan Prospectus dated April 13, 1994 which describes the
Plan in more detail.

    We believe the Plan will continue to be a convenient and economical way for
shareholders to increase their investment in the Company.

                                                  Sincerely,


                                                  /s/ William F. Ryan


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