LACROSSE FOOTWEAR INC
10-K, 1997-03-28
RUBBER & PLASTICS FOOTWEAR
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 10-K

   [x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

        For the fiscal year ended December 31, 1996

                                       or

   [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

        For the transition period from ________________ to _______________

                        Commission file number:  0-238001

                               LACROSSE FOOTWEAR, INC.             
             (Exact name of registrant as specified in its charter)

   Wisconsin                                                       39-1446816
   (State or other jurisdiction                              (I.R.S. Employer
   of incorporation or organization)                      Identification No.)


   11319 St. Andrew Street
   La Crosse, Wisconsin                                              54603   
   (Address of principal executive offices)                        (Zip code)

   Registrant's telephone number, including area code:  (608) 782-3020

   Securities registered pursuant to Section 12(b) of the Act:  None

   Securities registered pursuant to Section 12(g) of the Act:

                                 Title of Class 
                          Common Stock, $.01 par value

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes  X  No __

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K is not contained herein, and will not be contained,
   to the best of registrant's knowledge, in definitive proxy or information
   statements incorporated by reference in Part III of this Form 10-K or any
   amendment to this Form 10-K. [_]

   Aggregate market value of the voting stock held by nonaffiliates of the
   registrant at February 28, 1997:  $34,343,988.

   Number of shares of the registrant's common stock outstanding at February
   28, 1997: 6,667,627 shares.

                      DOCUMENTS INCORPORATED BY REFERENCE 

   Portions of the Annual Report to Shareholders for the year ended December
   31, 1996 (incorporated by reference into Parts I, II and IV)

   Portions of the Proxy Statement for 1997 Annual Meeting of Shareholders
   (to be filed with the Commission under Regulation 14A within 120 days
   after the end of the registrant's fiscal year and, upon such filing, to be
   incorporated by reference into Part III)

   <PAGE>
                                     PART I

   Item 1.   Business  

   General

        LaCrosse Footwear, Inc. ("LaCrosse" or the "Company") is a leader in
   the design, development, marketing and manufacturing of premium quality
   protective footwear and rainwear for the sporting, occupational and
   recreational markets.  The Company markets its products primarily under
   the LACROSSE/R/, RED BALL/R/, RAINFAIR/R/ and DANNER/R/ brands through an
   employee sales force and, to a lesser extent, through selected
   distributors and independent representatives.  It also manufactures
   private label footwear, footwear components and rainwear.  LaCrosse's
   products are characterized by innovative design, performance features and
   durability, and are relatively unaffected by changing fashion trends.

        Historically, LaCrosse has produced footwear primarily of rubber or
   vinyl, some of which includes leather or fabric uppers.  In March 1994,
   the Company acquired the business of Danner Shoe Manufacturing Co.
   ("Danner"), a producer of premium quality leather footwear for the
   sporting and occupational markets, which is sold primarily under the
   DANNER/R/ brand.  To broaden the base of business in the protective
   clothing area, in May 1996, a 50%-owned subsidiary of the Company
   purchased the assets of Rainfair, Inc. ("Rainfair") of Racine, Wisconsin. 
   Rainfair designs and markets rainwear and other protective clothing
   generally for the occupational markets, which are sold primarily under the
   RAINFAIR/R/ brand.  Operations of Rainfair have been included in the
   Company's financial statements since the date of acquisition.  Also in May
   1996, the Company acquired certain operating assets and trademarks of Red
   Ball, Inc. ("Red Ball").  Red Ball historically sold products which
   competed in many of the same product categories as the LACROSSE/R/ brand.

        The Company was incorporated in Wisconsin in 1983 but traces its
   history to 1897 when La Crosse Rubber Mills Company was founded.  Current
   management purchased LaCrosse's predecessor from the heirs of the founding
   family and other shareholders in 1982.

   Strategy

        The Company's business strategy is to continue to (i) build, position
   and capitalize on the strength of established brands, (ii) extend its
   offerings of footwear, rainwear and other complementary products under the
   established brands and (iii) expand and enhance its strong distribution
   network of sales representatives, customer service and retail and
   industrial customers.

   Brand Positioning

        Within the retail channels of distribution, the Company markets
   footwear and rainwear under the well-established DANNER/R/, LACROSSE/R/
   and RED BALL/R/ brands.  Each brand is positioned differently in the
   marketplace in order to capitalize on differences in end user expectations
   for performance.  The DANNER/R/ brand represents the highest level of
   performance, with a select line of high quality, feature driven leather
   footwear products at premium prices.  The LACROSSE/R/ brand has a more
   extensive product line including rubber, vinyl and leather footwear and
   rainwear, distributed to a broad base of independent retailers.  The RED
   BALL/R/ brand offers a more narrow line of lower priced rubber/vinyl
   footwear directed to the brand conscious, mass merchant market.

        The Company sells products through the industrial distributor channel
   principally under the LACROSSE/R/ and RAINFAIR/R/ brands.  The brands are
   positioned as complementary, with the LACROSSE/R/ brand including a full
   performance range of rubber and vinyl footwear, while the RAINFAIR/R/
   brand includes a full line of rainwear and protective clothing.

   Products

        The Company's brand product offering includes these major categories:

   Rubber/Vinyl Footwear

        The Company's rubber/vinyl footwear line is the most extensive of the
   product categories with product offerings covering the sporting,
   recreational and occupational markets.  The Company markets rubber/vinyl
   footwear mainly under the LACROSSE/R/ and RED BALL/R/ brands.  The product
   line ranges from low cost vinyl-molded products to high performance, hand-
   crafted rubber products directed to specific occupational market niches.

        In addition, the Company is a leader in rubber/vinyl bottom,
   leather/fabric upper footwear for extreme cold and other high performance
   applications.  A rubber bottom boot with a leather or fabric upper
   combines the waterproofness and flexibility of rubber footwear with the
   fit and support of a laced leather boot.

   Leather Footwear

        The Company markets leather footwear under two brand names, DANNER/R/
   and LACROSSE/R/.  The DANNER/R/ products consist of premium quality
   sporting, occupational and recreational boots available in numerous styles
   and usually featuring the stitch-down manufacturing process which provides
   outstanding built-in comfort for the owner.  Danner was the first footwear
   manufacturer to include a waterproof, breathable GORE-TEX/R/ bootie in
   leather boots, and it continues to include that bootie in over 80% of its
   products.  The LACROSSE/R/ brand markets a focused line of indoor and
   outdoor work boots appealing to consumers who desire durability and
   comfort.

   Rainwear and Protective Clothing

        Rainwear and footwear are complementary products in many occupational
   and outdoor environments.  Rainfair offers a broad line of quality
   rainwear and protective clothing appealing to those workers in utility,
   construction, chemical processing, law enforcement and other groups
   traditionally purchasing through industrial distributors.  While most of
   the garments are developed for general workwear, a number are constructed
   for specific applications such as acid environments and flame
   environments.  The RAINFAIR/R/ brand is recognized in the industry for its
   durability, quality and heritage.  In recent years, the brand name has
   been extended to include other protective garments such as aprons and
   extreme cold weather clothing.  Recently, a limited line of occupational
   and sporting rainwear was introduced under the LACROSSE/R/ brand.

        LaCrosse also sells footwear accessories such as liners, wader
   suspenders and socks.  During 1996, the Company offered approximately 400
   styles of footwear and rainwear.

   Product Design and Development

        The Company's product design and development ideas originate within
   the Company and through communication with its customers and suppliers
   based upon perceived customer or consumer needs or new technological
   developments in footwear, rainwear and materials.  Sales personnel and
   suppliers provide information to the Company's marketing division, which
   oversees the development and testing of new product.  New product needs
   generally can be related to functional or technical characteristics which
   are addressed by the Company's pattern, design and chemistry lab staffs. 
   The final aesthetics of the product are determined by marketing personnel,
   at times in conjunction with outside design consultants.  Once a product
   design is approved for production, responsibility shifts to manufacturing
   for pattern development and commercialization.

   Customers, Sales and Distribution

        The Company markets its brands and associated products through two
   separate channels of distribution:  retail and industrial.

        Within the retail market, the LACROSSE/R/ brand is marketed through a
   sales force comprised of 17 Company-employed sales people and four
   independent sales representative groups.  The Company's preference is
   toward employee sales persons who are generally more focused and
   productive.  Unless a territory can support a single brand sales person,
   the Company's strategy is to use the LaCrosse sales force to represent the
   brand providing cost leverage and better service levels.  The LaCrosse
   sales force currently represents the DANNER/R/ brand in all but one
   territory and the RED BALL/R/ brand in all but four territories.

        The Company's industrial products are distributed through both
   independent representatives and, where the territory justifies it, through
   Company employed sales persons.  With the addition of Rainfair during
   1996, sales representation for territories covering approximately 50% of
   the industrial sales for Rainfair have been combined with the LaCrosse
   representation.

        The Company's products are sold directly to more than 5,500 accounts,
   including sporting goods/outdoor retailers, general merchandise and
   independent shoe stores, wholesalers, industrial distributors, catalog
   operations and the United States government.  The Company's customer base
   is also diversified as to size and location of customer and markets
   served.  As a result, the Company is not dependent upon a few customers,
   and adverse economic conditions or mild or dry weather conditions in a
   specific region are less likely to have a material effect on the Company's
   results of operations.

        The Company operates three factory outlet stores whose primary
   purpose is disposal of slow moving, factory seconds and obsolete
   merchandise.  Two of these stores are located at the manufacturing
   facilities in La Crosse, Wisconsin and Portland, Oregon.  The Company also
   derives royalty income from Danner Japan Ltd., a Japanese joint venture in
   which the Company has a 10% ownership interest, on Danner Japan Ltd.'s
   distribution of products in Japan under the DANNER/R/ brand that are
   manufactured by others overseas.

   Advertising and Promotion

        Because a majority of the Company's marketing expenditures are for
   promotional materials, cooperative advertising and point-of-sale
   advertising designed to assist dealers and distributors in the sale of the
   Company's products, the Company is able to customize advertising and
   marketing in each of its distribution channels.  The Company's marketing
   strategy allows it to emphasize those features of its products that have
   special appeal to the applicable distribution channel.

        The Company advertises and promotes its products through a variety of
   methods including national and regional print advertising, public
   relations, point-of-sale displays, catalogs and packaging.

   Manufacturing

        Traditionally, the Company has produced substantially all of its
   rubber, leather and vinyl products in its United States manufacturing
   facilities in La Crosse, Wisconsin, Portland, Oregon and Claremont, New
   Hampshire.  Liners are produced at the Company's Hillsboro, Wisconsin
   facility.  The Hillsboro facility also manufactures a line of waders with
   nylon uppers and rubber or vinyl boot bottoms, using a heat-sealing
   process.  Leather tops for the LACROSSE/R/ brand rubber bottom/leather top
   pac boots are produced at the Company's Clintonville, Wisconsin facility.

        The Company manufactures a majority of its footwear in the United
   States because the Company believes it is able to maintain better control
   over quality, inventory production scheduling and inventory levels.  "Made
   in the USA" is prominently displayed in the Company's advertising,
   promotion and marketing materials for the LACROSSE/R/ and DANNER/R/
   brands.

        Both the RAINFAIR/R/ and RED BALL/R/ brands, which the Company
   started distributing during 1996, source a substantial portion of their
   product offshore, primarily in the Dominican Republic and Pacific Rim. 
   The Company intends to continue to outsource these products.  The Company
   believes that there are adequate sources of supply for these imported
   products.

   Suppliers

        The Company's three principal raw materials used in the production of
   the Company's products, based upon dollar value, are leather, crude rubber
   and oil-based vinyl compounds for vinyl footwear and rainwear products. 
   While the Company saw price increases during 1995 for all three of these
   raw materials, prices have since stabilized at lower levels and the
   Company has no reason to believe that all three of these raw materials
   will not continue to be available at competitive prices.  The Company also
   uses technical components in the Company's products including
   THINSULATE/R/, GORE-TEX/R/, CORDURA/R/, DRI-LEX/R/, POLARTEC/R/ and
   VIBRAM/R/.  No interruption in the supply of any of these components is
   anticipated.

        The Company purchases GORE-TEX/R/ waterproof fabric directly from
   W.L. Gore & Associates ("Gore"), for both LaCrosse and Danner footwear. 
   Gore has traditionally been Danner's single largest supplier, in terms of
   dollars spent on raw materials.  Approximately 80% of Danner's footwear,
   in terms of number of pairs produced, incorporates GORE-TEX/R/ waterproof
   fabric.  Agreements with Gore prohibit the Company, directly and through
   Danner, from manufacturing any products containing any taped waterproof,
   breathable products other than GORE-TEX/R/ products during the term of the
   agreements.  These agreements with Gore may be terminated by either party
   upon 90 days' written notice.  The Company considers its relationships
   with Gore to be good.  Effective January 1, 1997, the majority of Danner's
   GORE-TEX/R/ footwear is guaranteed to be waterproof for one year from the
   date of purchase compared to two years previously.

   Quality Assurance

        The Company's quality control programs are important to its
   reputation for manufacturing superior footwear.  In 1991, the Company
   initiated a formal continuous quality improvement program at the La Crosse
   plant.  This total quality management (TQM) program is directed at
   involving employees to participate in assuring the highest practicable
   level of efficiency in production and product quality.

        The Company's La Crosse plant has a chemistry lab which is
   responsible for incoming raw material and in-process quality testing.  All
   crude rubber is tested to assure that each batch meets the high values
   specified by the Company for range of plasticity and rate of cure, both of
   which have a direct relationship to the ultimate quality of the product. 
   Fabrics are sample tested to meet LaCrosse's requirements for strength and
   weight.  Incoming leather skins are inspected for color, brand and weight.

        The Company's Danner operation tests 100% of all GORE-TEX/R/ bootie
   liners for leaks prior to sewing them into boots.  At least 18% of all
   completed waterproof boots are filled with water for testing.  Leather is
   tested for lasting ability, tear strength, finish and thickness.

   Backlog

        At December 31, 1996, the Company had unfilled orders from its
   customers in the amount of approximately $15.8 million compared to $7.9
   million at December 31, 1995.  Approximately $6.0 million of the increase
   was due to the addition of the Rainfair and Red Ball product lines.  All
   orders at December 31, 1996 are expected to be filled during 1997. 
   Because a major portion of the Company's orders are placed in January
   through July for delivery in June through October, the Company's backlog
   is lowest during the fourth quarter and peaks during the second quarter. 
   Factors other than seasonality, such as pending large national account
   orders or United States government orders, could have a significant impact
   on the Company's backlog.  Therefore, backlog at any one point in time may
   not be indicative of future results.  Generally, orders may be cancelled
   by customers prior to shipment without penalty.

   Competition

        The various categories of the protective footwear, rainwear and
   protective clothing markets in which the Company operates are highly
   competitive.  The Company competes with numerous other manufacturers, many
   of whom have substantially greater financial, distribution and marketing
   resources than the Company.  Because the Company has a broad product line,
   its competition varies by product category.  The Company has two to three
   major domestic competitors in most of its rubber and vinyl product lines,
   at least four major competitors in connection with the Company's sporting
   footwear, at least six major competitors in connection with hiking boots
   and at least four major competitors in connection with its occupational
   footwear, rainwear and protective clothing.  The Company also faces
   competition from offshore manufacturers, particularly in the occupational
   and children's markets.

        LaCrosse believes it maintains a competitive position compared to its
   competitors who sell rubber and vinyl footwear through its attention to
   quality and the delivery of value, its position as an innovator in common
   product segments, its above-average record of delivering products on a
   timely basis, its strong customer relationships and, in some cases, the
   breadth of its product line.  Some of the Company's competitors compete
   mainly on the basis of price.

        Offshore manufacturers face significantly lower labor costs to
   produce rubber and vinyl products.  However, shipping costs and times,
   requirements for short runs on some items, and unpredictable weather
   patterns that would force offshore manufacturers or their distributors to
   store large inventories in the United States to be able to meet sudden
   increases in demand are some disadvantages the offshore manufacturers
   face.  Further, because the manufacturing process for vinyl footwear
   products is much less labor intensive than for rubber footwear, lower
   offshore labor rates are less of a competitive advantage in the production
   of vinyl footwear.  Moreover, the Company's vinyl footwear products enable
   the Company to compete more effectively against offshore manufacturers of
   rubber footwear.

        Leather boot manufacturers and suppliers, some of which have strong
   brand name recognition in the markets they serve, are the major
   competitors of the Company's Danner product line.  These competitors
   manufacture domestically and/or import products from offshore.  Danner
   products effectively compete with domestically produced products, but are
   generally at a price disadvantage against lower cost imported products,
   because offshore manufacturers generally pay significantly lower labor
   costs.  The Company focuses on the premium quality, premium price segment
   of the market in which product function, design, comfort and quality,
   continued technological improvements, brand awareness, timeliness of
   product delivery and product pricing are all important.  The Company
   believes, by attention to these factors, the Danner protective footwear
   line has maintained a strong competitive position in its current market
   niches.

   Employees

        As of December 31, 1996, the Company had approximately 1,400
   employees, all located in the United States.  Approximately 550 of the
   Company's employees at the La Crosse, Wisconsin facility are represented
   by the United Steel Workers of America under a three-year collective
   bargaining agreement which expires in October 1998, approximately 180 of
   the Company's employees at the Portland, Oregon facility are represented
   by the United Food & Commercial Workers Union under a collective
   bargaining agreement which  expires in January 1999 and approximately 60
   of the Company's employees at the Racine, Wisconsin facility are
   represented by the International Ladies Garment Workers Union under a
   collective bargaining agreement which expires in July 1997.  The Company
   has approximately 350 employees at manufacturing facilities located
   outside of La Crosse, Wisconsin, Portland, Oregon and Racine, Wisconsin. 
   None of these employees are represented by a union.  The Company considers
   its employee relations to be good.

   Trademarks and Trade Names; Patents

        The Company owns United States federal registrations for several of
   its marks, including LACROSSE/R/, DANNER/R/, RED BALL/R/, LACROSSE and
   stylized Indianhead design that serve as the Company's logo, ALLTEMP/R/,
   DURALITE/R/, FIRETECH/R/, FLY-LITE/R/, ICE KING/R/, ICECUBE/R/, ICEMAN/R/,
   AIRTHOTIC/R/, CROSS-HIKER/R/and RED BALL JETS/R/.  LaCrosse also has
   registrations for the "L" shape design associated with the lacing system
   on the Alltemp Boot Systems, and the stylized Indianhead design associated
   with the Company's logo.  In addition, the Company owns registrations in
   Canada for its marks ALLTEMP/R/, ICEMAN/R/ and stylized Indianhead design
   and in Mexico for its mark LACROSSE and stylized Indianhead design.  The
   Company's 50%-owned subsidiary, Rainfair, also owns United States federal
   registrations for certain of its marks, including RAINFAIR/R/ and RAINFAIR
   and stylized horse design that serve as Rainfair's logo, and owns a
   registration in Canada for its mark AIRBOB/R/.  The Company generally
   attempts to register a trademark relating to a product's name only where
   the Company intends to heavily promote the product or where the Company
   expects to sell the product in large volumes.  The Company defends its
   trademarks and trade names against infringement to the fullest extent
   practicable under the law.  Other than registrations relating to the
   LACROSSE/R/, DANNER/R/, RED BALL/R/ and RAINFAIR/R/ names, the Company
   does not believe any trademark is material to its business.

        The Company pays a royalty on sales of products carrying the
   DANNER/R/ name equal to 0.5% of the price of products sold that applies to
   net sales in excess of $4.0 million annually.  The royalty agreement
   expires December 31, 1998.

        The Company is not aware of any material conflicts concerning its
   marks or its use of marks owned by other companies.

        The Company owns several patents that improve its competitive
   position in the marketplace, including patents for a cold cement process
   for affixing varying outsole compositions to a rubber upper; a method of
   manufacture for attaching a nylon upper to a rubber bottom; a rubber
   footwear product in which a heel counter is trapped or embedded within the
   rubber boot to improve the support provided to the wearer's foot; the
   DANNER BOB/R/ outsole; and a patent for its AIRTHOTIC/R/, which is a
   ventilated arch support that fits under the heel.

   Seasonality

        As has traditionally been the case, the Company's sales in 1996 were
   higher in the last two quarters of the year than in the first two
   quarters.  The Company expects this sales trend to continue.  Additional
   information about the seasonality of the Company's business is contained
   under "Management's Discussion and Analysis of Financial Condition and
   Results of Operations-Overview" on page 13 of the Company's 1996 Annual
   Report to Shareholders and such information is hereby incorporated herein
   by reference.

   Foreign Operations and Export Sales

        Other than the Company's 10% equity interest in Danner Japan, Ltd.,
   the Company does not have any foreign operations.  International sales
   accounted for less than 5% of the Company's net sales in 1996.

   Environmental Matters 

        The Company and the industry in which it competes are subject to
   environmental laws and regulations concerning emissions to the air,
   discharges to waterways and the generation, handling, storage,
   transportation, treatment and disposal of waste materials.  The Company's
   policy is to comply with all applicable environmental, health and safety
   laws and regulations. These laws and regulations are constantly evolving
   and it is difficult to predict accurately the effect they will have on the
   Company in the future.  Compliance with applicable environmental
   regulations and controls has not had, nor are they expected to have in
   1997, any material impact on the capital expenditures, earnings or
   competitive position of the Company.  During 1995 and 1996, the Company
   spent approximately $250,000 to cure an air emission problem cited by the
   Wisconsin Department of Natural Resources.  During 1996, the Company
   received a letter from the Wisconsin Department of Natural Resources
   indicating that the Company was in compliance.  While changes in
   manufacturing procedures required as a result of the citation increased
   ongoing costs approximately $150,000 per year, the Company believes it has
   the potential to reduce these ongoing costs through changes in
   manufacturing procedures.

   Executive Officers of the Registrant 

        The following table sets forth certain information, as of March 15,
   1997, regarding the executive officers of the Company.

             Name               Age                 Position

    George W. Schneider          74     Chairman of the Board and Director

    Frank J. Uhler, Jr.          66     Vice Chairman of the Board and
                                        Director

    Patrick K. Gantert           47     President, Chief Executive Officer
                                        and Director

    Eric E. Merk, Sr.            54     Vice President - Danner and
                                        Director

    Wayne L. Berger              50     Vice President - Purchasing

    Stephen F. Bonner            43     Vice President - Claremont
                                        Operations

    Kenneth F. Ducke             53     Treasurer and Assistant Secretary

    Joseph F. Fahey              42     Vice President - Retail Sales and
                                        Marketing

    D. Keith Fell                45     Vice President - Operations

    Peter V. Fiorini             59     Vice President - Industrial Sales

    David R. Flaschberger        38     Vice President - Human Resources

    David R. Llewellyn           59     Vice President - Marketing and
                                        Business Development

    Robert G. Rinehart, Jr.      44     Vice President - Product
                                        Development

    Joseph P. Schneider          37     Vice President of the Company and
                                        Executive Vice President and Chief
                                        Operating Officer of Danner

    Robert J. Sullivan           50     Vice President - Finance and
                                        Administration and Chief Financial
                                        Officer

    John A. Tadewald             58     Vice President - Engineering


        George W. Schneider was elected to the Board of Directors of the
   Company's predecessor in 1968 and was the principal investor and
   motivating force behind the management buyout of the Company's predecessor
   in 1982.  Since 1982, Mr. Schneider also has served as Chairman of the
   Board of the Company.

        Frank J. Uhler, Jr., has served as Vice Chairman of the Board of the
   Company since December 31, 1994 and as a director since he joined the
   Company in June 1978.  From June 1978 until 1982, Mr. Uhler served as
   President and from 1982 until December 31, 1994 he served as President and
   Chief Executive Officer of the Company.  Along with Mr. George W.
   Schneider, Mr. Uhler was the other principal member of the management
   group that acquired the Company's predecessor in 1982.

        Patrick K. Gantert has served as President, Chief Executive Officer
   and as a director of the Company since December 31, 1994.  Prior thereto,
   Mr. Gantert served as Executive Vice President and Chief Operating Officer
   of the Company since August 1993 and as Executive Vice President since
   June 1992.  From March 1985, when he joined the Company, until June 1992,
   Mr. Gantert was Vice President-Finance.

        Eric E. Merk, Sr. has served as Vice President - Danner and as a
   director of the Company since the March 1994 completion of the Danner
   acquisition.  Prior to joining the Company, Mr. Merk was a significant
   shareholder and President of Danner since purchasing Danner in 1983.

        Wayne L. Berger joined the Company in 1974 and has held various
   positions in finance and administration since that time.  In June 1988,
   Mr. Berger was elected Vice President - Purchasing.

        Stephen F. Bonner joined the Company in 1983 and has held various
   positions in manufacturing since that time.  In June 1991, Mr. Bonner was
   elected Vice President - Claremont Operations.

        Kenneth F. Ducke joined the Company in 1974 and has held various
   positions in finance and administration since that time.  In 1982, Mr.
   Ducke was elected Treasurer and Assistant Secretary. 

        Joseph F. Fahey has served as Vice President - Retail Sales and
   Marketing since he joined the Company in October 1996.  From 1993 until
   1996, Mr. Fahey served as Vice President of Sales and Marketing for Stihl,
   Incorporated, a manufacturer of premium hand-held power equipment and from
   1988 through 1993, Mr. Fahey was the Manager of Dealer Development and
   Research for the Power Equipment Division of American Honda Motor Company.

        D. Keith Fell has served as Vice President - Operations since he
   joined the Company in March 1996.  From May 1994 until August 1995, Mr.
   Fell was Vice President of Manufacturing for Traco, Inc., a manufacturer
   of commercial windows and doors, from October 1993 until May 1994, he was
   Vice President of Manufacturing for Hedstrom Corporation, a manufacturer
   of outdoor play equipment, and from September 1990 until October 1993, Mr.
   Fell was Director of Manufacturing for Hedstrom.

        Peter V. Fiorini has served as Vice President - Industrial Sales
   since he joined the Company in July 1991.  From 1975 until joining the
   Company, Mr. Fiorini was general manager of the Ranger Rubber Company
   division of Endicott Johnson Shoe Company, Inc.

        David R. Flaschberger joined the Company in May 1993 as Human
   Resources Manager.  He served in such capacity until November 1995, when
   he was elected Vice President - Human Resources.  From 1990 until joining
   the Company, Mr. Flaschberger was the Director of Human Resources of The
   Company Store, Inc., a direct mail marketer and manufacturer of down-
   filled bedding products.

        David R. Llewellyn has served as Vice President - Marketing and
   Business Development since he joined the Company in April 1994.  From 1989
   until joining the Company, Mr. Llewellyn was an independent marketing and
   business consultant.

        Robert G. Rinehart, Jr. joined the Company in January 1990 as a
   territory salesperson.  In July 1991, Mr. Rinehart was appointed as the
   National Accounts Manager.  He served in such capacity until October 1992,
   when he was appointed Senior Marketing Manager, and in March 1994 he was
   elected Vice President - Product Development.  

        Joseph P. Schneider joined the Company in 1986 as a territory sales
   manager and in January 1990 was appointed as the National Accounts
   Manager.  From May 1991 until January 1993, Mr. Schneider served as the
   National Sales Manager and from January 1993 until June 1996 he was Vice
   President - Retail Sales.  In June 1996, Mr. Schneider was elected as a
   Vice President of the Company and as Executive Vice President and Chief
   Operating Officer of Danner.

        Robert J. Sullivan joined the Company in November 1992 as Manager of
   Finance and Administration, was elected Vice President - Finance and
   Administration in March 1994 and was given the additional title of Chief
   Financial Officer in March 1997.  From 1987 until joining the Company, Mr.
   Sullivan was Vice President-Finance of Skipperliner Industries, Inc., a
   manufacturer of houseboats.

        John A. Tadewald has served as Vice President - Engineering since he
   joined the Company in October 1987.  From 1963 until joining the Company,
   Mr. Tadewald held engineering positions with several industrial companies.

        Joseph P. Schneider is the son of George W. Schneider.  None of the
   other directors or executive officers are related to each other.  The term
   of office of each of the executive officers expires at the annual meeting
   of directors.

   Item 2.   Properties 

        The following table sets forth certain information, as of December
   31, 1996, relating to the Company's principal facilities.

                                                    
                                Properties

                          Owned        Approximate 
                           or        Floor Area in         Principal
    Location             Leased        Square Feet           Uses

    La Crosse, WI       Leased(1)         6,600      Principal sales,
                                                     marketing and executive
                                                     offices

    La Crosse, WI         Owned          400,000     Manufacture rubber
                                                     boots

    La Crosse, WI       Leased(2)        290,000     Main warehouse and
                                                     distribution facility

    La Crosse, WI         Owned          11,000      Retail outlet store

    La Crosse, WI       Leased(3)        42,000      Warehouse and raw
                                                     material storage

    Clintonville, WI      Owned          42,500      Manufacture leather
                                                     components and
                                                     construct rubber boots

    Clintonville, WI     Leased          11,000      Manufacture component
                                                     parts

    Clintonville, WI     Leased           4,000      Warehouse and raw
                                                     material storage

    Hillsboro, WI       Leased(4)        40,000      Manufacture component
                                                     parts

    Kenosha, WI          Leased           3,000      Retail outlet store

    Claremont, NH         Owned          150,000     Manufacture vinyl
                                                     injection-molded
                                                     products

    Claremont, NH       Leased(5)        53,000      Warehouse and
                                                     distribution facility

    Portland, OR        Leased(6)        36,000      Manufacture DANNER/R/
                                                     products, offices,
                                                     retail outlet store and
                                                     warehouse space

    Portland, OR        Leased(7)        16,000      Warehouse and
                                                     distribution facility

    Racine, WI          Leased(8)        104,700     Manufacturing,
                                                     warehousing and offices
                                                     for Rainfair
   _________________________
   (1)  This space is leased in a 212,000 square foot building adjacent to
        the Company's manufacturing plant in La Crosse, Wisconsin.  The lease
        expires in 1997 but management anticipates entering into a long-term
        lease for the entire facility during 1997.  The additional space will
        be utilized to replace warehouse space which is currently leased
        and/or to provide additional manufacturing capacity.

   (2)  The lease for 183,000 square feet of this facility expires in 2000. 
        The Company leases the balance of the space on short-term leases.

   (3)  This facility is leased by the Company in La Crosse, Wisconsin on a
        short-term lease.

   (4)  There are two facilities leased by the Company in Hillsboro,
        Wisconsin with approximately 40,000 square feet.

   (5)  The lease of this facility expires in 1998.  This space is leased in
        a facility adjacent to the Company's manufacturing plant in
        Claremont, New Hampshire.

   (6)  The lease for this facility expires in March 2004, but the Company
        has the option to extend the term for up to an additional ten years. 
        The lease includes approximately one acre of adjacent vacant property
        that could be used for expansion.  Eric E. Merk, Sr., a director,
        executive officer and shareholder of the Company, is affiliated with
        the lessor of this facility.

   (7)  The lease for this facility expires in December 1997.

   (8)  The lease for this facility was entered into in May 1996 and expires
        in May 2001.

        Based on present plans, management believes that the Company's
   current facilities will be adequate to meet the Company's anticipated
   needs for production of LaCrosse products for at least the next two years. 
   Once the manufacturing facilities have reached capacity, the Company can
   expand further by leasing or purchasing facilities or by outsourcing some
   components.

   Item 3.   Legal Proceedings

        In November 1993, the Company, in order to preserve its legal rights,
   instituted litigation against the United States Government in the United
   States Court of Federal Claims ("USCFC") seeking a refund of amounts
   previously paid to the Internal Revenue Service ("IRS") relating to the
   Company's treatment of its LIFO inventory stemming from the Company's 1982
   leveraged buyout.  If the Government prevails in this litigation, the IRS
   has indicated an intention to assess the Company for additional tax,
   penalties, interest and other amounts for prior periods as a result of
   recalculating the Company's LIFO inventory reserve.  The Company is not
   currently in a position to predict the outcome of the USCFC litigation. 
   However, a recent decision of the USCFC in another case (Kohler Co. vs.
   United States, Case No. 94-628T, November 3, 1995) supports the principal
   positions taken by the IRS and the Government in the USCFC litigation. 
   The Company believes that its total current exposure to the IRS with
   respect to this matter is not material to the Company's financial position
   or results of operations.

        From time to time, the Company, in the normal course of business, is
   also involved in various other claims and legal actions arising out of its
   operations.  The Company does not believe that the ultimate disposition of
   any currently pending claims or actions would have a material adverse
   effect on the Company or its financial condition.

   Item 4.   Submission of Matters to a Vote of Security Holders

        No matters were submitted to a vote of shareholders during the
   quarter ended December 31, 1996.

                                     PART II

   Item 5.   Market for the Registrant's Common Equity and Related
             Stockholder Matters 

        The portions of page 28 which describe the market for and dividends
   declared on the Company's Common Stock and Note 5 of Notes to Consolidated
   Financial Statements which describe restrictions on dividends and which
   are contained in the Company's 1996 Annual Report to Shareholders are
   hereby incorporated herein by reference in response to this Item.

   Item 6.   Selected Financial Data 

        The information set forth in the table on page 12 of the Company's
   1996 Annual Report to Shareholders under the caption "Five Year Summary of
   Selected Financial Data" is hereby incorporated herein by reference in
   response to this Item.

   Item 7.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations

        The information set forth on pages 13 through 16 in the Company's
   1996 Annual Report to Shareholders under the caption "Management's
   Discussion and Analysis of Financial Condition and Results of Operations"
   is hereby incorporated herein by reference in response to this Item.

   Item 8.   Financial Statements and Supplementary Data 

        The consolidated statements of income, common shareholders' equity
   and cash flows for each of the years in the three-year period ended
   December 31, 1996, and the related consolidated balance sheets of the
   Company as of December 31, 1996 and 1995, together with the related notes
   thereto and the independent auditor's report, and the Company's unaudited
   quarterly results of operations for the two-year period ended December 31,
   1996, all set forth on pages 17 through 28 of the Company's 1996 Annual
   Report to Shareholders, are hereby incorporated herein by reference in
   response to this Item.

   Item 9.   Changes in and Disagreements with Accountants on Accounting and
             Financial Disclosure 

        None.

                                    PART III

   Item 10.  Directors and Executive Officers of the Registrant 

        The information required by this Item with respect to directors and
   Section 16 compliance is included under the captions "Election of
   Directors" and "Section 16(a) Beneficial Ownership Reporting Compliance",
   respectively, in the Company's definitive Proxy Statement for its 1997
   Annual Meeting of Shareholders ("Proxy Statement") and is hereby
   incorporated herein by reference.  Information with respect to the
   executive officers of the Company appears in Part I, pages 9 through 12,
   of this Annual Report on Form 10-K.

   Item 11.  Executive Compensation 

        The information required by this Item is included under the captions
   "Board of Directors-Director Compensation" and "Executive Compensation" in
   the Proxy Statement and is hereby incorporated herein by reference;
   provided, however, that the subsection entitled "Executive Compensation-
   Report on Executive Compensation" shall not be deemed to be incorporated
   herein by reference.

   Item 12.  Security Ownership of Certain Beneficial Owners and Management

        The information required by this Item is included under the caption
   "Principal Shareholders" in the Proxy Statement and is hereby incorporated
   herein by reference.

   Item 13.  Certain Relationships and Related Transactions 

        The information required by this Item is included under the captions
   "Certain Transactions" and "Executive Compensation-Compensation Committee
   Interlocks and Insider Participation" in the Proxy Statement and is hereby
   incorporated herein by reference.

                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules, and Reports on Form 8-K

        (a)  1.   Financial statements - The financial statements listed in
                  the accompanying index to financial statements and
                  financial statement schedules are incorporated by reference
                  in this Annual Report on Form 10-K.

           2.     Financial statement schedules - The financial statement
                  schedules listed in the accompanying index to financial
                  statements and financial statement schedules are filed as
                  part of this Annual Report on Form 10-K.

           3.     Exhibits - The exhibits listed in the accompanying index to
                  exhibits are filed as part of this Annual Report on Form
                  10-K.

        (b)  Reports on Form 8-K

           No reports on Form 8-K were filed by the Company during the
           quarter ended December 31, 1996.

   <PAGE>

                                   SIGNATURES

        Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the Registrant has duly caused this report to be
   signed on its behalf by the undersigned, thereunto duly authorized, on
   this 27th day of March, 1997.

                                           LACROSSE FOOTWEAR, INC.


                                           By   /s/ Patrick K. Gantert
                                                Patrick K. Gantert
                                                President and Chief Executive
                                                Officer


        Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed below by the following persons on behalf of
   the Registrant and in the capacities and on the dates indicated.


             Signature                      Title                  Date


    /s/ George W. Schneider       Chairman of the Board and   March 27, 1997
    George W. Schneider                   Director

    /s/ Patrick K. Gantert       President, Chief Executive   March 27, 1997
    Patrick K. Gantert              Officer and Director
                                    (Principal Executive
                                          Officer)

    /s/ Robert J. Sullivan       Vice President-Finance and   March 27, 1997
    Robert J. Sullivan            Administration (Principal
                                     Financial Officer)


    /s/ Frank J. Uhler, Jr.      Vice Chairman of the Board   March 27, 1997
    Frank J. Uhler, Jr.                 and Director


    /s/ Eric E. Merk, Sr.         Vice President-Danner and   March 27, 1997
    Eric E. Merk, Sr.                     Director


    /s/ Richard A. Rosenthal              Director            March 27, 1997
    Richard A. Rosenthal


    /s/ Virginia F. Schneider             Director            March 27, 1997
    Virginia F. Schneider


    /s/ Luke E. Sims                      Director            March 27, 1997
    Luke E. Sims

   <PAGE>


                       INDEX TO FINANCIAL STATEMENTS AND FINANCIAL

                                    STATEMENT SCHEDULE
    
                                                            Page

                                                                 Annual Report
                                                 Form 10-K     to Shareholders

    Consolidated Balance Sheets at
    December 31, 1996 and 1995                       -                 17

    Consolidated Statements of Income
    for each of the three years in the
    period ended December 31, 1996                   -                 18

    Consolidated Statements of Common
    Shareholders' Equity for each of the
    three years in the period ended
    December 31, 1996                                -                 19

    Consolidated Statements of Cash
    Flows for each of the three years in
    the period ended December 31, 1996               -                 20

    Notes to Consolidated Financial
    Statements                                       -                21-26

    Independent Auditor's Report                     -                 27

    Independent Auditor's Report on
    Financial Statement Schedule                    21                 -

    Financial Statement Schedule:

         II   -    Valuation and
                   Qualifying Accounts             22-23               -


   All other financial statement schedules are omitted since the required
   information is not present or is not present in amounts sufficient to
   require submission of the schedules, or because the information required
   is included in the consolidated financial statements and notes thereto.

   <PAGE>


          INDEPENDENT AUDITOR'S REPORT ON FINANCIAL STATEMENT SCHEDULE


   To the Board of Directors and Shareholders
   LaCrosse Footwear, Inc. 
   La Crosse, Wisconsin


   Our audits were made for the purpose of forming an opinion on the basic
   consolidated financial statements taken as a whole.  The consolidated
   supplemental schedule II is presented for purposes of complying with the
   Securities and Exchange Commission's rules and is a part of the basic
   consolidated financial statements.  This schedule has been subjected to
   the auditing procedures applied in our audits of the basic consolidated
   financial statements and, in our opinion, is fairly stated in all material
   respects in relation to the basic consolidated financial statements taken
   as a whole.


                                         McGLADREY & PULLEN, LLP

   La Crosse, Wisconsin
   February 3, 1997

   <PAGE>
   <TABLE>
    LACROSSE FOOTWEAR, INC. AND SUBSIDIARIES
    SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

   <CAPTION>
                                                                           Additions               
                                                                              
                                          Balance at                                                                   Balance
                                           Beginning        Charged To Costs         Charged To                         at End
               Description                 of Period          and Expenses         Other Accounts      Deductions     of Period
 
    <S>                                  <C>                  <C>                <C>                <C>           <C>
    Year ended December 31, 1994:
      Accounts receivable
      allowances:
        Allowance for returns            $  249,000           $     915,141      $       --         $   925,141   $  239,000
        Allowance for cash discounts         96,000                 811,603              --             795,603      112,000
        Allowance for doubtful accounts     294,000                 137,440             45,000          139,440      337,000
        Allowance for uncollectible
          interest                           30,438                  86,397              --              86,461       30,374
                                         ----------           -------------       ------------      -----------   ----------
            Total                        $  669,438           $   1,950,581       $     45,000      $ 1,946,645   $  718,374
                                         ==========           =============       ============      ===========   ==========
    Inventory allowances:
       Allowance for obsolescence        $  420,000           $       9,500       $      --        $     29,500   $  400,000
                                         ==========           =============       ============      ===========   ==========
    Warranty allowance:
       Allowance for warranties          $      --            $     585,137         $  555,437      $   353,574   $  787,000
                                         ==========           =============       ============      ===========   ==========

    Year ended December 31, 1995:
      Accounts receivable
      allowances:
        Allowance for returns            $  239,000            $    762,470      $       --         $   721,470   $  280,000
        Allowance for cash
          discounts                         112,000                 644,486              --             642,486      114,000
        Allowance for doubtful
          accounts                          337,000                 168,068              --             123,368      381,700
        Allowance for
          uncollectible interest             30,374                  85,729              --              78,543       37,560
                                         ----------            ------------       ------------       ----------    ---------
            Total                        $  718,374            $  1,660,753      $       --         $ 1,565,867   $  813,260
                                         ==========            ============       ============       ==========    =========
    Inventory allowances:
       Allowance for obsolescence        $  400,000            $    718,224      $       --         $   304,796   $  813,428
                                         ==========            ============       ============       ==========    =========
    Warranty allowance:
       Allowance for warranties          $  787,000            $    856,706      $       --         $   803,706   $  840,000
                                         ==========            ============       ============       ==========    =========

    Year ended December 31, 1996:
      Accounts receivable
      allowances:
        Allowance for returns            $  280,000             $ 1,234,556      $       --         $   947,556   $  567,000
        Allowance for cash
          discounts                         114,000                  90,496              --              15,496      189,000
        Allowance for doubtful
          accounts                          381,700                 167,655            335,000          178,855      705,500
        Allowance for
          uncollectible interest             37,560                  92,268              --              84,026       45,802
                                         ----------             -----------         ----------       ----------   ---------- 
            Total                        $  813,260             $ 1,584,975      $     335,000      $ 1,225,933   $1,507,302
                                         ==========             ===========         ==========       ==========   ==========
    Inventory allowances:
       Allowance for obsolescence        $  813,428            $    272,904            350,000      $   235,332   $1,201,000
                                         ==========             ===========         ==========       ==========   ==========
    Warranty allowance:
       Allowance for warranties          $  840,000             $ 1,057,730      $       --         $   972,730   $  925,000
                                         ==========             ===========         ==========       ==========   ==========
   The accounts receivable and inventory allowances above were deducted from
   the applicable asset account.

   </TABLE>

   <PAGE>

                                  EXHIBIT INDEX
                                                                Sequential
    Exhibit                                                        Page
    Number                  Exhibit Description                   Number  

    (2.1)      Asset Purchase Agreement, dated as of                --
               February 11, 1994, between LaCrosse Footwear,
               Inc. and Danner Shoe Manufacturing Co. 
               [Incorporated by reference to Exhibit (2) to
               LaCrosse Footwear, Inc.'s Form S-1
               Registration Statement (Registration No. 33-
               75534)]

    (2.2)      Asset Purchase Agreement, dated May 16, 1996,        --
               by and among Rainco, Inc., LaCrosse Footwear,
               Inc., Rainfair, Inc. and Craig L. Leipold 
               [Incorporated by reference to Exhibit (2.1)
               to LaCrosse Footwear, Inc.'s Current Report
               on Form 8-K dated May 31, 1996 and filed
               June 14, 1996]

    (3.1)      Restated Articles of Incorporation of                --
               LaCrosse Footwear, Inc.  [Incorporated by
               reference to Exhibit (3.0) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (3.2)      By-Laws of LaCrosse Footwear, Inc., as               --
               amended to date [Incorporated by reference to
               Exhibit (3.2) to LaCrosse Footwear, Inc.'s
               Annual Report on Form 10-K for the year ended
               December 31, 1994]

    (4.1)      Credit Agreement, dated as of May 31, 1996,          --
               by and among LaCrosse Footwear, Inc., Firstar
               Bank Milwaukee, N.A., The Northern Trust
               Company, Harris Trust and Savings Bank and
               Firstar Bank Milwaukee, N.A., as Agent for
               the Banks  [Incorporated by reference to
               Exhibit (4.1) to LaCrosse Footwear, Inc.'s
               Quarterly Report on Form 10-Q for the quarter
               ended June 29, 1996]

    (4.2)      Note Purchase Agreement, dated as of June 1,         --
               1990, between LaCrosse Footwear, Inc. and
               Teachers Insurance and Annuity Association of
               America  [Incorporated by reference to
               Exhibit (10.1) to LaCrosse Footwear, Inc.'s
               Form S-1 Registration Statement (Registration
               No. 33-75534)]

    (4.3)      Assignment and Assumption Agreement, dated as        --
               of October 7, 1994, between LaCrosse
               Footwear, Inc. and LaCrosse Products, Inc.
               [Incorporated by reference to Exhibit (10.2)
               to LaCrosse Footwear, Inc.'s Quarterly Report
               on Form 10-Q for the quarter ended October 1,
               1994]

    (4.4)      Amendment to Note Purchase Agreement, dated          --
               as of October 7, 1994, between LaCrosse
               Footwear, Inc. and Teachers Insurance and
               Annuity Association of America [Incorporated
               by reference to Exhibit (10.3) to LaCrosse
               Footwear, Inc.'s Quarterly Report on Form 10-
               Q for the quarter ended October 1, 1994]

    (9)        Voting Trust Agreement, dated as of June 21,         --
               1982, as amended  [Incorporated by reference
               to Exhibit (9) to LaCrosse Footwear, Inc.'s
               Form S-1 Registration Statement (Registration
               No. 33-75534)]

    (10.1)     Lease, dated as of January 7, 1991, between          --
               LaCrosse Footwear, Inc. and Central States
               Warehouse, Inc.  [Incorporated by reference
               to Exhibit (10.2) to LaCrosse Footwear,
               Inc.'s Form S-1 Registration Statement
               (Registration No. 33-75534)]

    (10.2)     Amendment, dated as of June 29, 1995, to             --
               Lease between LaCrosse Footwear, Inc. and
               Central States Warehouse, Inc.  [Incorporated
               by reference to Exhibit (10.2) to LaCrosse
               Footwear, Inc.'s Annual Report on Form 10-K
               for the year ended December 31, 1995]

    (10.3)     Lease, dated as of December 19, 1994, between        --
               Danner Shoe Manufacturing Co. and Specht
               Development, Inc.  [Incorporated by reference
               to Exhibit (10.2) to LaCrosse Footwear,
               Inc.'s Annual Report on Form 10-K for the
               year ended December 31, 1994]

    (10.4)*    Employment and Consulting Agreement, dated as        --
               of October 1, 1990 and as amended as of
               October 31, 1992, between Frank J. Uhler, Jr.
               and LaCrosse Footwear, Inc.  [Incorporated by
               reference to Exhibit (10.4) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.5)*    Amendment No. 1, dated as of December 31,            --
               1994, to Employment and Consulting Agreement
               between Frank J. Uhler, Jr. and LaCrosse
               Footwear, Inc.  [Incorporated by reference to
               Exhibit (10.5) to LaCrosse Footwear, Inc.'s
               Annual Report on Form 10-K for the year ended
               December 31, 1994]

    (10.6)*    Phantom Stock Agreement, dated as of                 --
               October 31, 1992, and amended as of December
               20, 1993, between Frank J. Uhler, Jr. and
               LaCrosse Footwear, Inc. [Incorporated by
               reference to Exhibit (10.5) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.7)*    Amendment No. 1, dated as of December 31,            --
               1994, to Phantom Stock Agreement between
               Frank J. Uhler, Jr. and LaCrosse Footwear,
               Inc.  [Incorporated by reference to Exhibit
               (10.7) to LaCrosse Footwear, Inc.'s Annual
               Report on Form 10-K for the year ended
               December 31, 1994]

    (10.8)*    Employment Agreement, dated as of July 1,            --
               1992, and amended as of May 28, 1993, between
               Patrick K. Gantert and LaCrosse Footwear,
               Inc.  [Incorporated by reference to Exhibit
               (10.8) to LaCrosse Footwear, Inc.'s Annual
               Report on Form 10-K for the year ended
               December 31, 1994]

    (10.9)*    Employment Agreement, dated as of March 14,          --
               1994, between LaCrosse Footwear, Inc. and
               Eric E. Merk, Sr.  [Incorporated by reference
               to Exhibit (10.12) to LaCrosse Footwear,
               Inc.'s Form S-1 Registration Statement
               (Registration No. 33-75534)]

    (10.10)*   Amendment No. 1, dated as of June 1, 1995, to        --
               Employment Agreement between LaCrosse
               Footwear, Inc. and Eric E. Merk, Sr. 
               [Incorporated by reference to Exhibit (10.1)
               to LaCrosse Footwear, Inc.'s Quarterly Report
               on Form 10-Q for the quarter ended September
               30, 1995]

    (10.11)*   Employment Agreement, dated as of June 9,            --
               1994, between David Llewellyn and LaCrosse
               Footwear, Inc. [Incorporated by reference to
               Exhibit (10.1) to LaCrosse Footwear, Inc.'s
               Quarterly Report on Form 10-Q for the quarter
               ended July 2, 1994]

    (10.12)*   LaCrosse Footwear, Inc. Deferred Compensation        --
               Plan for Key Employees [Incorporated by
               reference to Exhibit (10.14) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.13)*   LaCrosse Footwear, Inc. Deferred Compensation        --
               Plan for Directors  [Incorporated by
               reference to Exhibit (10.15) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.14)*   LaCrosse Footwear, Inc. Retirement Plan              --
               [Incorporated by reference to Exhibit (10.18)
               to LaCrosse Footwear, Inc.'s Form S-1
               Registration Statement (Registration No. 33-
               75534)]

    (10.15)*   LaCrosse Footwear, Inc. Employees' Retirement        --
               Savings Plan [Incorporated by reference to
               Exhibit (10.19) to LaCrosse Footwear, Inc.'s
               Form S-1 Registration Statement (Registration
               No. 33-75534)]

    (10.16)*   LaCrosse Footwear, Inc. 1993 Employee Stock          --
               Incentive Plan [Incorporated by reference to
               Exhibit (10.20) to LaCrosse Footwear, Inc.'s
               Form S-1 Registration Statement (Registration
               No. 33-75534)]

    (10.17)*   LaCrosse Footwear, Inc. 1997 Employee Stock
               Incentive Plan

    (10.18)    Agreement, dated as of October 2, 1995,              --
               between Local No. 14, United Steel Workers of
               America (AFL-CIO-CLC) and LaCrosse Footwear,
               Inc. [Incorporated by reference to Exhibit
               (10.20) to LaCrosse Footwear, Inc.'s Annual
               Report on Form 10-K for the year ended
               December 31, 1995]

    (10.19)    Lease, dated as of March 14, 1994, between           --
               Jepco Development Company and LaCrosse
               Footwear, Inc.  [Incorporated by reference to
               Exhibit (10.22) to LaCrosse Footwear, Inc.'s
               Form S-1 Registration Statement (Registration
               No. 33-75534)]

    (10.20)    Manufacturing Certification Agreement, dated         --
               as of October 19, 1993, between W.L. Gore &
               Associates, Inc. and Danner Shoe
               Manufacturing Co.  [Incorporated by reference
               to Exhibit (10.23) to LaCrosse Footwear,
               Inc.'s Form S-1 Registration Statement
               (Registration No. 33-75534)]

    (10.21)    Trademark License, dated as of October 19,           --
               1993, between W.L. Gore & Associates, Inc.
               and Danner Shoe Manufacturing Co. 
               [Incorporated by reference to Exhibit (10.24)
               to LaCrosse Footwear, Inc.'s Form S-1
               Registration Statement (Registration No. 33-
               75534)]

    (10.22)    Registration Rights Agreement, dated as of           --
               March 14, 1994, between LaCrosse Footwear,
               Inc., Danner Shoe Manufacturing Co. and the
               shareholders of Danner Shoe Manufacturing Co. 
               [Incorporated by reference to Exhibit (10.25)
               to LaCrosse Footwear, Inc.'s Form S-1
               Registration Statement (Registration No. 33-
               75534)]

    (10.23)    Guarantee Agreement, dated as of March 14,           --
               1994, between LaCrosse Footwear, Inc. and
               Danner Shoe Manufacturing Co.  [Incorporated
               by reference to Exhibit (10.26) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.24)    Form of Indemnification and Investment               --
               Agreement to be entered into between LaCrosse
               Footwear, Inc. and the shareholders of Danner
               Shoe Manufacturing Co.  [Incorporated by
               reference to Exhibit (10.27) to LaCrosse
               Footwear, Inc.'s Form S-1 Registration
               Statement (Registration No. 33-75534)]

    (10.25)    Shareholders' Agreement dated as of May 31,          --
               1996 by and between Craig L. Leipold,
               LaCrosse Footwear, Inc. and Rainco, Inc. 
               [Incorporated by reference to Exhibit (2.2)
               to LaCrosse Footwear, Inc.'s Current Report
               on Form 8-K dated May 31, 1996 and filed
               June 14, 1996]

    (13)       Portions of the 1996 Annual Report to
               Shareholders that are incorporated by
               reference herein

    (21)       List of subsidiaries of LaCrosse Footwear,
               Inc.

    (23)       Consent of McGladrey & Pullen, LLP

    (27)       Financial Data Schedule (EDGAR version only)

    (99)       Proxy Statement for the 1997 Annual Meeting          --
               of Shareholders

               [The Proxy Statement for the 1997 Annual
               Meeting of Shareholders will be filed with
               the Securities and Exchange Commission under
               Regulation 14A within 120 days after the end
               of the Company's fiscal year.  Except to the
               extent specifically incorporated by
               reference, the Proxy Statement for the 1997
               Annual Meeting of Shareholders shall not be
               deemed to be filed with the Securities and
               Exchange Commission as part of this Annual
               Report on Form 10-K.]


    *          A management contract or compensatory plan or arrangement.




                                                              EXHIBIT (10.17)

                             LACROSSE FOOTWEAR, INC.

                       1997 EMPLOYEE STOCK INCENTIVE PLAN

             (1)  Establishment.  LACROSSE FOOTWEAR, INC. (the "Company")
   hereby establishes a stock incentive plan for certain officers and other
   key employees, as described herein, which shall be known as the "LACROSSE
   FOOTWEAR, INC. 1997 EMPLOYEE STOCK INCENTIVE PLAN" (the "Plan").  It is
   intended that stock options (including both incentive stock options and
   nonstatutory stock options) may be granted under the Plan.

             (2)  Purpose.  The purpose of the Plan is to induce certain
   officers and other key employees to remain in the employ of the Company or
   its subsidiaries and to encourage such employees to secure or increase on
   reasonable terms their stock ownership in the Company.  The Board of
   Directors of the Company (the "Board") believes that the Plan will promote
   continuity of management and increased incentive and personal interest in
   the welfare of the Company by those who are primarily responsible for
   shaping and carrying out the long-range plans of the Company and securing
   its continued growth and financial success.

             (3)  Effective Date of the Plan.  The effective date of the Plan
   is the date of its adoption by the Board, November 22, 1996, subject to
   the approval and ratification of the Plan by the shareholders of the
   Company within twelve months of the effective date, and any and all awards
   made under the Plan prior to such approval shall be subject to such
   approval.

             (4)  Stock Subject to Plan.  Subject to adjustment in accordance
   with the provisions of Section 8, common stock, $.01 par value per share,
   not to exceed 300,000 shares, may be issued pursuant to the Plan.  Such
   shares may be authorized and unissued or treasury shares.  If any options
   expire, are canceled, or terminate for any reason without having been
   exercised in full, the shares subject to the unexercised portion thereof
   shall again be available for the purposes of the Plan.

             (5)  Administration.  The Plan shall be administered by the
   Board and/or the Compensation Committee (the "Committee") of the Board
   consisting of not less than two directors, each of whom shall qualify as a
   "non-employee director" within the meaning of Rule 16b-3 under the
   Securities Exchange Act of 1934, as amended (the "Exchange Act"), or any
   successor rule or regulation, and an "outside director" within the meaning
   of Section 162(m) of the Internal Revenue Code of 1986, as amended (the
   "Code"), and Treasury Regulation Section 1.162-27 promulgated thereunder. 
   If at any time the Committee shall not be in existence or not consist of
   directors who are qualified as"non-employee directors" and "outside
   directors" as defined above, the Board shall administer the Plan.  To the
   extent permitted by applicable law, the Board may, in its discretion,
   delegate to another committee of the Board or to one or more senior
   officers of the Company any or all of the authority and responsibility of
   the Committee with respect to options to participants other than
   participants who are subject to the provisions of Section 16 of the
   Exchange Act ("Section 16 Participants").  To the extent that the Board
   has delegated to such other committee or one or more officers the
   authority and responsibility of the Committee, all references to the
   Committee herein shall include such other committee or one or more
   officers.

               The Committee and the Board each shall have authority to grant
   stock options ("Awards") to eligible employees of the Company and its
   present and future subsidiaries under the Plan.  Subject to the express
   provisions of the Plan, the Committee and the Board each shall have
   authority to establish such rules and regulations as they deem necessary
   or advisable for the proper administration of the Plan, and, in their
   discretion, to determine the individuals to whom, and the time or times at
   which Awards shall be granted, the type of Awards, the exercise periods,
   limitations on exercise, the number of shares to be subject to each Award
   and any other terms, limitations, conditions and restrictions on Awards as
   the Committee or the Board, in its discretion, deems appropriate;
   provided, however, that the maximum number of shares, subject to
   adjustment in accordance with the provisions of Section 8, subject to
   Award that any one Participant (as hereinafter defined in Section 6
   hereof) can be granted under the Plan during its term is 125,000.  In
   making such determinations, the Committee and the Board may take into
   account the nature of the services rendered by the respective employees,
   their present and potential contributions to the success of the Company or
   its subsidiaries, and such other factors as the Committee or the Board in
   its discretion shall deem relevant.  Subject to the express provisions of
   the Plan, the Committee and the Board each shall also have authority to
   interpret the Plan, to prescribe, amend and rescind rules and regulations
   relating to it, to determine the terms and provisions of the respective
   Award agreements (which need not be identical), to waive any conditions or
   restrictions with respect to any Award and to make all other
   determinations necessary or advisable for the administration of the Plan. 
   The Committee and Board determinations on the matters referred to in this
   Section 5 shall be conclusive.

             (6)  Eligibility.  Awards may be granted to officers and other
   key employees of the Company and of any of its present and future
   subsidiaries ("Participants") under the Plan.  A director or an officer of
   the Company or of a subsidiary who is not also an employee of the Company
   or of a subsidiary shall not be eligible to receive an Award.

             (7)  Grants of Options.

             (a)  Grant.  Subject to the provisions of the Plan, the
   Committee and the Board each may grant stock options to Participants in
   such amounts as they shall determine.  The Committee and the Board each
   shall have full discretion to determine the terms and conditions
   (including vesting) of all options.  The Committee or Board shall
   determine whether an option is to be an incentive stock option within the
   meaning of Section 422 of the Code or a nonstatutory stock option and
   shall enter into option agreements with Participants accordingly.

             (b)  Option Price.  The per share option price, as determined by
   the Committee or Board, shall be an amount not less than 100% of the fair
   market value of the stock on the date such option is granted (110% in the
   case of incentive stock options granted pursuant to Section 422(c)(5) of
   the Code), as such fair market value is determined by such methods or
   procedures as shall be established from time to time by the Committee or
   Board ("Fair Market Value").

             (c)  Option Period.  The term of each option shall be as
   determined by the Committee or Board, but in no event shall the term of an
   incentive stock option exceed a period of ten (10) years from the date of
   its grant.

             (d)  Maximum Per Participant.  The aggregate Fair Market Value
   of the stock for which an incentive stock option is exercisable by a
   Participant for the first time during any calendar year under the Plan and
   any other plans of the Company or its subsidiaries shall not exceed
   $100,000.

             (e)  Exercise of Option.  The Committee or Board shall prescribe
   the manner in which a Participant may exercise an option which is not
   inconsistent with the provisions of this Plan.  An option may be
   exercised, subject to limitations on its exercise and the provisions of
   subparagraph (g), from time to time, only by (i) providing written notice
   of intent to exercise the option with respect to a specified number of
   shares, and (ii) payment in full to the Company of the option price at the
   time of exercise.  Payment of the option price may be made (i) by delivery
   of cash and/or securities of the Company having a then Fair Market Value
   equal to the option price, or (ii) by delivery (including by fax) to the
   Company or its designated agent of an executed irrevocable option exercise
   form together with irrevocable instructions to a broker-dealer to sell or
   margin a sufficient portion of the shares and deliver the sale or margin
   loan proceeds directly to the Company to pay for the option price.

             (f)  Transferability of Option.  The options are not
   transferable otherwise than by will or the laws of descent and
   distribution, and may be exercised during the life of the Participant only
   by the Participant, except that a Participant may, to the extent allowed
   by the Committee or Board and in a manner specified by the Committee or
   Board, (a) designate in writing a beneficiary to exercise the option after
   the Participant's death, and (b) transfer any option.

             (g)  Termination of Employment.  In the event a Participant
   leaves the employ of the Company and/or its subsidiaries whether
   voluntarily or by reason of dismissal, disability or retirement, all
   rights to exercise an option shall terminate immediately unless otherwise
   determined by the Committee or Board or provided in the option agreement
   granted to such Participant.

             (8)  Capital Adjustment Provisions.  In the event of any change
   in the shares of common stock of the Company by reason of a declaration of
   a stock dividend (other than a stock dividend declared in lieu of an
   ordinary cash dividend), stock split, reorganization, merger,
   consolidation, spin-off, recapitalization, split-up, combination or
   exchange of shares, or otherwise, the aggregate number and class of shares
   available under this Plan, the number and class of shares subject to each
   outstanding Award, and the exercise price for shares subject to each
   outstanding option, shall be appropriately adjusted by the Committee or
   Board, whose determination shall be conclusive.

             (9)  Termination and Amendment of Plan.  The Plan shall
   terminate on November 22, 2006, unless sooner terminated as hereinafter
   provided.  The Board may at any time terminate the Plan, or amend the Plan
   as it shall deem advisable including (without limiting the generality of
   the foregoing) any amendments deemed by the Board to be necessary or
   advisable to assure the Company's deduction under Section 162(m) of the
   Code for all Awards granted under the Plan, to assure conformity of the
   Plan and any incentive stock options granted thereunder to the
   requirements of Section 422 of the Code and to assure conformity with any
   requirements of other state or federal laws or regulations; provided,
   however, that shareholder approval of any amendment of the Plan shall also
   be obtained if otherwise required by (i) the Code or any rules promulgated
   thereunder (in order to allow for incentive stock options to be granted
   under the Plan or to enable the Company to comply with the provisions of
   Section 162(m) of the Code) or (ii) the listing requirements of any
   principal securities exchange or market on which the shares are then
   traded (in order to maintain the listing or quotation of the shares
   thereon).  No termination or amendment of the Plan may, without the
   consent of the Participant, adversely affect the rights of such
   Participant under any Award previously granted.

             (10) Rights of Employees.  Nothing in this Plan or in any Awards
   shall interfere with or limit in any way the right of the Company and any
   of its subsidiaries to terminate any Participant's or employee's
   employment at any time, nor confer upon any Participant or employee any
   right to continue in the employ of the Company or any of its subsidiaries.

             (11) Rights as a Shareholder.  A Participant shall have no
   rights as a shareholder with respect to shares covered by any option until
   the date of issuance of the stock certificate to such Participant and only
   after such shares are fully paid.  No adjustment will be made for
   dividends or other rights for which the record date is prior to the date
   such stock is issued.

             (12) Tax Withholding.  The Company may deduct and withhold from
   any cash otherwise payable to a Participant such amount as may be required
   for the purpose of satisfying the Company's obligation to withhold
   Federal, state or local taxes in connection with any Award.  Further, in
   the event the amount so withheld is insufficient for such purpose, the
   Company may require that the Participant pay to the Company upon its
   demand or otherwise make arrangements satisfactory to the Company for
   payment of such amount as may be requested by the Company in order to
   satisfy its obligation to withhold any such taxes.

             A Participant may be permitted to satisfy the Company's
   withholding tax requirements by electing to have the Company withhold
   shares of stock otherwise issuable to the Participant.  The election shall
   be made in writing and shall be made according to such rules and in such
   form as the Committee or Board may determine.

             (13) Miscellaneous.  The grant of any Award under the Plan may
   also be subject to other provisions as the Committee or Board determines
   appropriate, including, without limitation, provisions for (a) one or more
   means to enable Participants to defer recognition of taxable income
   relating to Awards, which means may provide for a return to a Participant
   on amounts deferred as determined by the Committee or Board; (b) the
   purchase of stock under options in installments; and (c) compliance with
   federal or state securities laws and stock exchange or Nasdaq National
   Market requirements.

             (14) Agreements.  Awards granted pursuant to the Plan shall be
   evidenced by written agreements in such form as the Committee or Board
   shall from time to time adopt.

             (15) Governing Law.  The Plan and all determinations made and
   actions taken pursuant thereto shall be governed by and construed in
   accordance with the internal laws of the State of Wisconsin.
<PAGE>

                                                                 EXHIBIT (13)


                [Pages 12-28 of 1996 Annual Report to Shareholders]

   [Page 12]
   <TABLE>
   Five Year Summary of Selected Financial Data
   <CAPTION> 

   Selected Income Statement Data

   In Thousands - Year Ended 
   December 31                    1996         1995          1994            1993          1992

   <S>                         <C>           <C>          <C>              <C>           <C>
   Net sales                   $121,997      $98,571      $108,319         $82,422       $68,831
   Operating income              10,088        6,662        11,230           7,250         5,771
   Net income                     5,386        3,328         6,152           3,700         2,707

   Selected Balance Sheet Data                                                                  

   In Thousands - Year Ended 
   December 31                     1996         1995          1994            1993          1992

   Working capital             $ 46,811      $34,537      $ 35,382         $26,725       $26,099
   Total assets                  92,286       74,862        74,822          46,488        37,849
   Long-term obligations         16,002        4,893         7,340          10,751        12,693
   Redeemable preferred 
     stock                            -        1,957         1,957           1,957         1,957
   Shareholders' equity          55,936       51,322        49,154          19,658        15,953


   Selected Share Data                                                                          

   Year Ended December 31          1996         1995          1994            1993          1992

   Net income per share        $    .80      $   .48      $    .98          $  .76        $  .53
   Dividends per share         $    .11      $   .09      $    .09          $  .08        $  .07

   Shares used in per 
     share calculation (000)      6,674        6,680         6,158           4,694         4,979

   </TABLE>

   <PAGE>

   [Pages 13-16]

   Management's Discussion and Analysis of 
   Financial Condition and Results of Operations

   Overview

          Net sales generated during the last five months of the year can
   account for over 55% of the Company's net sales and have a significant
   impact on the Company's results of operations.  Because consumers
   generally purchase a large percentage of the Company's products from
   September through January, retail dealers generally want delivery of
   products from June through October for advance orders and from October
   through December for restocking (or "fill-in") orders.  Generally, mild or
   dry weather during the late fall and early winter has a negative impact on
   the Company's net sales for the current year, while cold or wet weather
   during such time has a favorable impact.  Further, weather conditions in
   one season can affect future net sales, particularly where weather
   contributes to high or low dealer inventory levels at the season's end. 
   To satisfy demands for its products and to provide for uniform production
   levels, the Company generally manufactures its footwear products year-
   round.  To assist in production scheduling, the Company's sales force
   calls on retail dealers from January to June to present the product line,
   review inventory levels and prepare an advance order.  The Company offers
   price discounts for orders placed prior to July, although advance orders
   may be canceled at any time.  To attempt to balance the flow of shipments
   and the need for warehouse space, the Company offers extended terms on
   receivables relating to advance orders to induce retail dealers to allow
   some shipments of seasonal products prior to the peak shipment period. 
   The advance order terms provide for payment by December 1 (January 1 in
   the case of Southern dealers).  Because of seasonal fluctuations,
   inventory levels are highest at mid-year and accounts receivable levels
   are highest during the fourth quarter.

          Each year, the Company introduces a number of new products.  A new
   product, if successful, often generates growing amounts of net sales
   during the first three to five years. 

          In some cases, net sales of new products will help to offset
   adverse factors, such as mild or dry weather or adverse economic
   conditions.  In addition, the Company's Rainfair, Inc. subsidiary, which
   is primarily in the rainwear business, provides products which react
   differently to the weather elements than the footwear business.

          In May 1996, a Company subsidiary, which is 50% owned by the
   Company, purchased the assets of Rainfair, Inc. and then was renamed
   Rainfair, Inc. (Rainfair).  Rainfair designs, manufacturers and
   distributes rainwear, protective clothing and boots.  If the acquisition
   had occurred on January 1, 1996, net sales and net income reported by the
   Company would have been $128.1 million and $5.5 million, respectively.

          In May 1996, the Company also acquired certain of the operating
   assets and trademarks of Red Ball, Inc. (Red Ball).  The Company accounted
   for this transaction as a purchase of assets rather than the acquisition
   of a business since there is limited continuity of the sale of Red Ball
   products, no facility leases were assumed and there is no continuity of
   the Red Ball cost structure.  During 1996, Red Ball products added $.5
   million and $3.0 million to the Company's net sales for the third and
   fourth quarters, respectively.

          The Company does not anticipate the future seasonality of sales
   will be significantly impacted by the net sales of Rainfair and Red Ball.

   Results of Operations

   The following table shows the percentage relationship to net sales of
   items derived from the Consolidated Statements of Income and the
   percentage change from year to year.

   <TABLE>
   <CAPTION>
                                        
                                          Percentage of Net Sales            Percentage of Increase
                                                                                   (Decrease)
   Year Ended December 31           1996           1995           1994        1996 vs. 1995   1995 vs. 1994

   <S>                             <C>            <C>            <C>          <C>             <C>              
   Net sales                       100.0%         100.0%         100.0%            24%             (9)%
   Cost of goods sold               72.3           73.1           71.4             22              (7)
   Gross profit                     27.7           26.9           28.6             27             (14)
   Selling and 
     administrative expenses       (19.4)         (20.2)         (18.2)            19               1
   Operating income                  8.3            6.7           10.4             51             (41)
   Interest expense                 (1.4)          (1.5)          (1.4)            15              (5)
   Other income                       .3             .3             .3             36             (19)
   Income before income taxes        7.2            5.5            9.3             60             (45)
   Income taxes                     (2.8)          (2.1)          (3.6)            61             (45)
   Net income                        4.4%           3.4%           5.7%            62%            (46)%

   </TABLE>

   Year Ended December 31, 1996 Compared to 
   Year Ended December 31, 1995

   Net Sales.  Net sales in 1996 increased $23.4 million, or 24.0%, to $122.0
   million from $98.6 million in 1995.  The increase in net sales was largely
   attributable to the May 1996 acquisitions of Rainfair and certain assets
   of Red Ball.  These acquisitions added $11.1 million and $3.5 million,
   respectively, of net sales in 1996.  Net sales of LaCrosse products
   increased $7.3 million in 1996 as compared to 1995, as a result of a $4.7
   million increase in sales through the retail channel of distribution due
   to (i) more favorable weather conditions, (ii) an improved retail climate
   and (iii) new product offerings, and a $3.0 million improvement in sales
   through the industrial channel of distribution, mainly as a result of new
   products.  Danner product sales increased $1.5 million in 1996 compared to
   1995 resulting mainly from the introduction of the Dri-Foot boot series.

   Gross Profit.  Gross profit as a percentage of net sales increased to
   27.7% in 1996 from 26.9% in 1995.  Gross profit margins as a percentage of
   net sales on LaCrosse products were up 1.5%, primarily the result of a $.4
   million reduction in the LIFO reserve, more favorable pricing on key raw
   materials and improved productivity at the La Crosse, Wisconsin factory. 
   This was partially offset by the lower margin rainwear business and lower
   margins on Red Ball brand sales, which were impacted by start-up
   inefficiencies.

   Selling and Administrative Expenses.   

   Selling and administrative expenses increased $3.8 million, or 19%, in
   1996 as compared to 1995, primarily resulting from the acquisitions of
   Rainfair and Red Ball, which added $.6 million and $2.2 million,
   respectively, to operating expenses in 1996.  As a percent of net sales,
   operating expenses decreased from 20.2% of net sales in 1995 to 19.4% of
   net sales in 1996.  The ability to leverage the LaCrosse operating
   expenses across a greater sales base was the primary reason for the
   reduction in operating expenses as a percent of net sales.  This allowed
   for a planned increase in advertising expenses.

   Interest Expense.  Interest expense increased $223,000, or 15%, in 1996 as
   compared to 1995.  The increase was the result of a $12.5 million increase
   in long-term debt to finance the Rainfair acquisition and the purchase of
   Red Ball assets, which was partially offset by lower short-term borrowings
   resulting from the reduced inventory levels of LaCrosse products during
   the year.

   Income Tax Expense.  The Company's effective income tax rate in 1996 was
   39.2%, the same as the 1995 income tax rate.

   Year Ended December 31, 1995 Compared to 
   Year Ended December 31, 1994

   Net Sales.  Net sales in 1995 decreased $9.7 million, or 9%, to $98.6
   million from $108.3 million in 1994 despite a $2.9 million increase in
   reported sales of Danner products due to including Danner results for the
   entire year of 1995.  The decrease in net sales was primarily due to the
   mild winter weather conditions during the 1994/95 winter which reduced the
   demand for LaCrosse protective footwear and left dealers with carryover
   inventory.  The primary products affected were rubber or vinyl
   bottom/leather top cold weather boots.  Net sales under government
   contracts were down $2.4 million, as a result of the completion of a
   government contract in 1994.

   Gross Profit.   Gross profit as a percentage of net sales decreased to
   26.9% in 1995 from 28.6% in 1994.  Margins on LaCrosse products were down
   primarily as a result of lower production levels and increases in raw
   material costs (primarily crude rubber) in excess of plan.  Margins on
   Danner products were down due to lower than planned production levels and
   start-up costs associated with new products.

   Selling and Administrative Expenses.   

   Selling and administrative expenses increased $.2 million, or 1%, in 1995
   as compared to 1994, primarily due to a $900,000 increase in expenses
   reported for Danner in 1995 as compared to 1994 when expenses were
   included from the date of acquisition, March 14, 1994.  This increase was
   partially offset by a $493,000 reduction in phantom stock compensation,
   primarily due to the lower level of profitability in 1995 as compared to
   1994.  As a percent of net sales, operating expenses increased from 18.2%
   in 1994 to 20.2% in 1995 primarily due to the reduced sales volume of
   LaCrosse products coupled with an additional $300,000 of planned marketing
   and advertising expense in support of our dealers.

   Interest Expense.   Interest expense decreased $72,000, or 5% in 1995 as
   compared to 1994.  The decrease was primarily the result of lower short-
   term interest rates.

   Income Tax Expense.   The Company's effective income tax rate in 1995
   increased to 39.2% from 38.7% in 1994 primarily due to a slight increase
   in non-deductible expenses and a higher effective state income tax rate.

   Liquidity and Capital Resources

          The Company has historically financed its operations with cash
   generated from operations, long-term lending arrangements and short-term
   borrowings under its line of credit.  The Company requires working capital
   primarily to support fluctuating accounts receivable and inventory levels
   caused by the Company's seasonal business cycle.  The Company's working
   capital needs are lowest in the first quarter and highest in the third
   quarter.  The Company invests excess cash balances in short-term
   investment grade securities or money market investments.

          In May 1996, the Company invested $10.9 million in Rainfair.  Of
   this investment, approximately $8.0 million was for a secured loan to the
   subsidiary to support working capital requirements, consistent with the
   Company's intention to fund the working capital requirements of Rainfair
   through intercompany loans.  It is not anticipated that these loans will
   increase substantially during the next two years.  Rainfair is a designer,
   light manufacturer and distributor of industrial and consumer rainwear,
   protective clothing and boots.

          In May 1996, the Company also acquired certain of the operating
   assets and trademarks of Red Ball for approximately $5.5 million,
   including $.3 million paid for equipment leased from a third party and $.5
   million for relocation costs.  Red Ball was a designer, manufacturer and
   distributor of waders, pac boots and children's footwear.

          In May 1996, the Company renegotiated its unsecured credit
   agreement with Firstar Bank Milwaukee, N.A. as the lead bank.  Under the
   terms of the revised agreement, the maximum amount of borrowings were
   increased to $62.5 million, including a $12.5 million term loan, from the
   previous maximum level of $30.0 million.  The $12.5 million term loan,
   which is outstanding at December 31, 1996, was primarily used to fund the
   investment in Rainfair and the acquisition of assets of Red Ball.  The
   term loan requires quarterly payments of $.4 million commencing in March
   1998.

          Cash generated by operations amounted to $9.7 million in 1996, an
   increase from the $5.7 million and $1.6 million generated in 1995 and
   1994, respectively.  The improved operating cash flow in 1996 is primarily
   attributable to a $2.0 million increase in net income and a $2.1 million
   reduction in inventories (excluding the effect of the Rainfair inventories
   purchased).  The inventory reduction was the result of improved production
   planning and accurate sales forecasts.  The improvement in inventory
   levels was achieved despite adding over $3.0 million of inventory to
   support the Red Ball brand.  Due to sales growth anticipated in 1997,
   further inventory reductions are not anticipated.  A $2.1 million increase
   in accounts receivable, due to the increased fourth quarter sales volume,
   was largely offset by an increase in accrued expenses and depreciation.

          Net cash used in investing activities during 1996 was $14.2
   million, up significantly from $3.8 million in 1995.  The Rainfair
   acquisition and the purchase of the Red Ball trademarks, coupled with $3.1
   million of capital spending, accounted for the spending during 1996.  The
   $3.1 million of capital spending was $.7 million below the 1995 level,
   however, it is anticipated 1997 capital spending will increase above the
   $4.0 million level.

          Net cash provided by financing activities amounted to $8.1 million
   during 1996.  The $12.5 million of long-term debt incurred to finance the
   Rainfair and Red Ball acquisitions was partially offset by a $1.7 million
   principal payment on long-term debt and the repurchase of 100% of the
   outstanding preferred stock for $2.0 million.  In addition, the Company
   paid cash dividends of $668,000, including $68,000 on the preferred stock,
   during 1996.

          The March 1994 acquisition agreement for the purchase of the assets
   of Danner Shoe Manufacturing, Co. provides that in the event the cash and
   aggregate market value of the Company's common stock (valued as of March
   1, 1999) delivered in the Danner acquisition is less than $18.0 million,
   the Company will be obligated to make an additional cash payment equal to
   the difference.  To the extent the aggregate market value of the 277,778
   shares of the Company's common stock delivered as part of the purchase
   agreement equals or exceeds $4.5 million at or prior to March 1, 1999, the
   Company's obligation to make such payment can be reduced or eliminated. 
   This obligation can be reduced or eliminated by the sale of those shares
   by the former Danner shareholders under a Company-filed registration
   statement or under Rule 144 promulgated under the Securities Act of 1933,
   as amended, prior to March 31, 1999.

          The Company's debt to total capital ratio was 24.2% at December 31,
   1996, 11.5% at December 31, 1995 and 15.6% at December 31, 1994.

          Currently available funds, including the line of credit, together
   with the anticipated cash flows generated from future operations, are
   believed to be adequate to cover the Company's anticipated capital and
   working capital needs for 1997 and 1998.

          From time to time, the Company evaluates acquisitions of businesses
   or product lines that could complement the Company's business, such as the
   Rainfair acquisition.  The Company has no present understandings,
   commitments or agreements with respect to any acquisition.  However, if
   the Company makes significant future acquisitions, it may be required to
   raise funds through additional bank financing or the issuance of debt or
   equity securities.

   <PAGE>
   [Pages 17-27]

   Consolidated Balance Sheets
   December 31, 1996 and 1995
                                                            (In Thousands)   
   Assets                                                   1996       1995
   Current Assets
        Cash and cash equivalents                        $ 6,716    $ 3,036
        Trade accounts receivable, 
          less allowances of $1.5 and $.8 million         20,705     15,563
        Inventories (Note 3)                              31,549     26,007
        Prepaid expenses and deferred tax assets 
          (Note 4)                                         4,016      3,281
                                                         -------    -------
              Total current assets                        62,986     47,887
                                                         -------    -------
   Property and Equipment
        Land and land improvements and buildings           6,501      5,818
        Machinery and equipment                           23,391     20,994
                                                        --------    -------
                                                          29,892     26,812
        Less accumulated depreciation                     17,262     14,964
                                                        --------    -------
                                                          12,630     11,848
                                                        --------    -------
   Other Assets
        Goodwill, net of amortization of $1.4 and 
          $.9 million                                     13,823     13,653
        Deferred tax and other assets (Note 4)             2,847      1,474
                                                         -------    -------
                                                          16,670     15,127
                                                         -------    -------
                                                         $92,286    $74,862
                                                         =======    =======

   Liabilities and Common Shareholders' Equity                               
   Current Liabilities
        Current maturities of long-term obligations 
          (Note 5)                                       $ 1,851    $ 1,761
        Accounts payable                                   5,755      4,812
        Accrued expenses (Note 7)                          8,569      6,777
                                                         -------    -------
            Total current liabilities                     16,175     13,350
                                                         -------    -------

   Long-Term Obligations (Note 5)                         16,002      4,893
   Compensation and Benefits (Note 9)                      2,980      3,340
                                                         -------    -------
            Total liabilities                             35,157     21,583
                                                         -------    -------
   Commitments and Contingencies 
        (Notes 6, 8, 9 and 10)
   Minority Interest in Subsidiary                         1,193          -
   Redeemable Preferred Stock, at redemption price             -      1,957
   Common Shareholders' Equity
        Common stock, par value $.01 per share; 
          authorized 50,000,000 shares; 
          issued and outstanding, 6,667,627 shares, 
          respectively (Notes 8 and 10)                       67         67
        Additional paid-in capital                        27,579     27,579
        Retained earnings (Note 5)                        28,733     24,119
        Less cost of 50,000 shares of treasury stock        (443)      (443)
                                                        --------   --------
            Total common shareholders' equity             55,936     51,322
                                                        --------   --------
                                                         $92,286    $74,862
                                                        ========   ========

   See Notes to Consolidated Financial Statements.

   <PAGE>

   Consolidated Statements of Income
   Years Ended December 31, 1996, 1995 and 1994
                                             
                                               (In Thousands, 
                                     except for share and per share data)

                                            1996        1995      1994
   Net sales                            $121,997     $98,571  $108,319
   Cost of goods sold                     88,176      72,011    77,386
                                         -------     -------   -------
          Gross profit                    33,821      26,560    30,933
   Selling and administrative expenses    23,733      19,898    19,703
                                         -------     -------   -------
          Operating income                10,088       6,662    11,230
   Non-operating income (expense):
          Interest expense                (1,680)     (1,457)   (1,529)
          Miscellaneous                      361         266       330
                                         -------     -------    ------
                                          (1,319)     (1,191)   (1,199)
                                         -------     -------    ------
          Income before income 
          taxes                            8,769       5,471    10,031
   Provision for income taxes (Note 4)     3,440       2,143     3,879
                                         -------     -------    ------
          Net income before minority 
          interest                         5,329       3,328     6,152
   Minority interest in net loss 
     of subsidiary                            57           -         -
                                         =======     =======   =======
          Net income                    $  5,386     $ 3,328  $  6,152
   Earnings per common and 
     common equivalent share                $.80        $.48      $.98
                                         =======     =======   =======
   Weighted average common and 
     common equivalent shares 
          outstanding                  6,673,539   6,679,545 6,158,175
                                       =========   ========= =========

   See Notes to Consolidated Financial Statements.

   <PAGE>

   <TABLE>
    Consolidated Statements of Common Shareholders' Equity
    Years Ended December 31, 1996, 1995 and 1994
   
   <CAPTION>
                                      
                                           (In Thousands, except for share and per share data)
                                                                            Common                        Total
                                          Additional                        Stock                        Common
                                Common      Paid-In      Retained         Acquisition      Treasury   Shareholders'
                                 Stock      Capital      Earnings            Notes         Stock          Equity

   <S>                             <C>       <C>          <C>                <C>              <C>      <C>
   Balance, December 31, 1993      $47       $3,723       $16,078            $(190)           $-       $19,658
      Net income                     -            -         6,152                -             -         6,152
      Issuance of common 
         stock, including 
         1,725,000 shares 
         issued to the public 
         at $13 per share, 
         net of offering costs      20       23,856             -                -             -        23,876
      Common stock dividends 
         ($.09 per share)            -            -          (605)               -             -          (605)
      6% preferred stock 
         dividends                   -            -          (117)               -             -          (117)
      Payment received on 
         stock subscription note     -            -             -              190             -           190
                                  ----     --------      --------         --------      --------      --------
   Balance, December 31, 1994       67       27,579        21,508                -             -        49,154
      Net income                     -            -         3,328                -             -         3,328
      Common stock dividends 
         ($.09 per share)            -            -          (600)               -             -          (600)
      6% preferred stock 
         dividends                   -            -          (117)               -             -          (117)
      Purchase of 50,000 shares 
         of treasury stock           -            -             -                -          (443)         (443)
                                  ----     --------      --------         --------      --------      --------

   Balance, December 31, 1995       67       27,579        24,119                -          (443)       51,322
      Net income                     -            -         5,386                -             -         5,386
      Common stock dividends 
         ($.11 per share)            -            -          (733)               -             -          (733)
      6% preferred stock 
         dividends                   -            -           (39)               -             -           (39)
                                  ----     --------      --------         --------      --------      --------

   Balance, December 31, 1996      $67      $27,579       $28,733               $0         $(443)      $55,936
                                  ====     ========      ========         ========      ========      ========

   See Notes to Consolidated Financial Statements.
   </TABLE>

   <PAGE>

   Consolidated Statements of Cash Flows
   Years Ended December 31, 1996, 1995 and 1994

                                                    (In Thousands)     
                                             1996       1995           1994  

   Cash Flows from Operating Activities
    Net income                             $ 5,386     $3,328        $ 6,152
    Adjustments to reconcile net 
      income to net cash provided
      by operating activities:
        Depreciation                         2,925      2,523          2,274
        Amortization                           513        484            362
        Other                                  (34)        21             46
        Deferred income taxes                  (62)       (62)          (239)
        Change in assets and 
        liabilities, net of 
        effects from acquisition 
        of Danner Shoe Manufacturing
        Co. and Rainfair, Inc.:
          Trade accounts receivable         (2,145)        93         (1,117)
          Inventories                        2,136       (936)        (4,268)
          Accounts payable                     279        382         (2,492)
          Other                                712       (139)           923
                                           -------    -------        -------
            Net cash provided by 
            operating activities             9,710      5,694          1,641

   Cash Flows from Investing Activities
    Acquisition of Rainfair, Inc., 
      net of cash acquired                  (9,597)         -              -
    Purchase of property and equipment      (3,060)    (3,779)        (4,942)
    Purchase of trademarks                  (1,439)         -              -
    Acquisition of Danner Shoe 
      Manufacturing Co., net of cash 
        acquired                                 -          -        (13,569)
    Other                                      (67)       (13)           (35)
                                           -------    -------        -------
            Net cash (used in) investing 
            activities                     (14,163)    (3,792)       (18,546)

   Cash Flows from Financing Activities
    Proceeds from long-term obligations     12,500          -              -
    Principal payments on long-term 
      obligations                           (1,742)    (2,444)        (3,457)
    Cash dividends paid                       (668)      (722)          (494)
    Purchase of redeemable preferred 
      stock                                 (1,957)         -              -
    Purchase of treasury stock                   -       (443)             -
    Net proceeds from issuance of 
      common stock                               -          -         20,265
    Proceeds from common stock acquisition 
      notes                                      -          -            190
    Other                                        -          -            (47)
                                           -------    -------        -------
            Net cash provided by 
            (used in) financing 
            activities                       8,133     (3,609)        16,457
                                           -------    -------        -------

            Increase (decrease) in cash 
            and cash equivalents             3,680     (1,707)          (448)

   Cash and cash equivalents:
    Beginning                                3,036      4,743          5,191
                                           -------    -------        -------
    Ending                                 $ 6,716    $ 3,036        $ 4,743
                                           =======    =======        =======
   Supplemental Information
    Cash payments for:
      Interest                             $ 1,594    $ 1,396        $ 1,542
      Income taxes                         $ 2,939    $ 1,762        $ 3,985
   Supplemental Schedule of Noncash 
    Investing Activity
      Issuance of 277,778 shares of 
      common stock for Danner 
      acquisition                          $     -    $     -        $ 3,611
                                           -------    -------        -------

   See Notes to Consolidated Financial Statements.

   <PAGE>

   Notes to Consolidated Financial Statements

   Note 1.   Nature of Business and Significant Accounting Policies

   Nature of business:

   The Company designs, manufactures, and markets premium quality protective
   footwear and rainwear for sale principally throughout the United States.

   Significant accounting policies:
   Principles of consolidation:

   The consolidated financial statements include the accounts of LaCrosse
   Footwear, Inc. and its wholly owned and 50% owned subsidiaries (the
   "Company").  The Company consolidates 50% owned subsidiaries where it has
   board, operating and financial control.  All material intercompany
   accounts and transactions have been eliminated in consolidation.

   Use of estimates in the preparation of financial statements:

   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the reported amounts of assets and liabilities and
   disclosure of contingent assets and liabilities at the date of the
   financial statements and the reported amounts of revenues and expenses
   during the reporting period.  Actual results could differ from those
   estimates.

   Fair value of financial instruments:

   The following methods and assumptions were used to estimate the fair value
   of each class of financial instruments:

   The carrying amount of cash and cash equivalents approximates fair value
   because of the short maturity of those investments.

   The carrying amount of long-term debt approximates fair value based on the
   interest rates, maturities and collateral requirements currently available
   for similar financial instruments.

   Concentrations of credit risk:

   The Company grants credit to its customers, who are primarily domestic
   retail stores, direct mail catalog merchants, wholesalers, industrial and
   private label customers, based on an evaluation of the customer's
   financial condition.  Exposure to losses on receivables is principally
   dependent on each customer's financial condition.  The Company monitors
   its exposure for credit losses and maintains an allowance for anticipated
   losses.

   Cash and cash equivalents:

   The Company considers all highly liquid debt instruments (including short-
   term investment grade securities and money market instruments) purchased
   with maturities of three months or less to be cash equivalents.  The
   Company maintains its cash in bank deposit accounts which, at times,
   exceed federally insured limits.  The Company has not experienced any
   losses in such accounts.

   Inventories:

   Inventories are stated at the lower of cost or market.  All inventories,
   except for vinyl products, boot liners, leather boots, leather boot
   components and rainwear are valued using the last-in, first-out (LIFO)
   method.  Vinyl products, boot liners, leather boots, leather boot
   components and rainwear are valued using the first-in, first-out (FIFO)
   method.

   Property and equipment:

   Property and equipment are carried at cost and are being depreciated using
   straight-line and accelerated methods over their estimated useful lives as
   follows: land improvements, 15 years; buildings and improvements, 20 to 39
   years; and machinery and equipment, 3 to 7 years.

   Intangible assets:

   Goodwill, representing the excess of cost over net assets acquired, is
   being amortized on a straight-line basis over 30 years for the Danner
   acquisition and 15 years for the Rainfair acquisition.  The Red Ball
   trademarks are being amortized on a straight-line basis over 15 years.

   Impairment of long-lived assets:

   The Company was required to adopt SFAS No. 121 "Accounting for Impairment
   of Long-Lived Assets and for Long-Lived Assets To Be Disposed Of",
   effective January 1, 1996.  SFAS No. 121 requires that long-lived assets
   and certain identified intangibles held and used by a company be reviewed
   for possible impairment whenever events or changes in circumstances
   indicate that the carrying amount of an asset may not be recoverable.  The
   Company reviews its long-lived assets and intangibles periodically to
   determine potential impairment by comparing the carrying value of these
   assets with expected future net cash flows provided by operating
   activities of the business.  Should the sum of the expected future net
   cash flows be less than the carrying value, the Company would determine
   whether an impairment loss should be recognized.  An impairment loss would
   be measured by comparing the amount by which the carrying value exceeds
   the fair value of the long-lived assets and intangible based on appraised
   market value.

   Revenue recognition and product warranty:

   Revenue is recognized at the time products are shipped to customers. 
   Revenue is recorded net of freight, estimated discounts and returns.  The
   Company warrants its products against defects in design, materials and
   workmanship generally for one year.  A provision for estimated future
   warranty costs is recorded when products are shipped.

   Income taxes:

   Deferred taxes are provided on a liability method whereby deferred tax
   assets and liabilities are recognized for temporary differences. 
   Temporary differences are the differences between the reported amounts of
   assets and liabilities and their tax bases.  Deferred tax assets are
   reduced by a valuation allowance when, in the opinion of management, it is
   more likely than not that some portion or all of the deferred tax assets
   will not be realized.  Deferred tax assets and liabilities are adjusted
   for the effects of changes in tax laws and rates on the date of enactment.

   Stock-based compensation:

   SFAS No. 123 "Accounting for Stock-Based Compensation" which the Company
   adopted in 1996 encourages, but does not require, companies to record
   compensation cost for stock-based employee compensation plans at fair
   value.  The Company has continued to account for stock-based compensation
   using the intrinsic value method prescribed in APB Opinion No. 25
   "Accounting for Stock Issued to Employees" and related interpretations. 
   Accordingly, since the exercise price is equal to the market price at the
   date of the grant, no compensation costs have been recognized.

   Earnings per common and common equivalent share:

   Per share earnings are based on the weighted average number of common and
   common equivalent shares outstanding during each year, after reducing net
   income by dividends on preferred stock.  Common equivalent shares consist
   of the dilutive effect of common stock options.

   Note 2.   Acquisitions

   In May 1996, the Company and the former principal owner of Rainfair, Inc.
   established a new corporation and each purchased one-half of the new
   corporation's common stock for $1,250,000.  The Company also purchased all
   of the new corporation's outstanding preferred stock for $500,000.  On May
   31, 1996, this 50% owned subsidiary of the Company purchased substantially
   all of the assets of Rainfair, Inc. for approximately $10.9 million in
   cash and approximately $1.4 million in assumed liabilities for an
   aggregate purchase price of approximately $12.3 million.  The name of the
   subsidiary was changed to Rainfair, Inc. (Rainfair) in June 1996 after
   completion of the acquisition.  The Company loaned Rainfair approximately
   $8.0 million (secured by all assets of Rainfair) to fund the portion of
   the purchase price which was not funded by the initial capital
   contributions.  The acquisition has been accounted for as a purchase. 
   Accordingly, the purchase price was allocated to assets and liabilities
   based on 50% of their estimated fair values and 50% of the predecessor's
   historical cost as of the date of acquisition.  The cost in excess of net
   assets acquired of approximately $.7 million is being amortized on a
   straight-line basis over a 15-year term.

   The value of assets acquired (net of cash of $64,617) and liabilities
   assumed is as follows (in thousands):

   Current assets                                    $10,774
   Leasehold improvements 
     and equipment                                       659
   Deferred taxes                                        151
   Goodwill                                              683
   Current liabilities                                  (965)
   Long-term liabilities                                (455)
                                                     -------

                                                      10,847

   Less minority interest contribution                (1,250)
                                                     -------
                                                      $9,597
                                                     =======


   In connection with the purchase, the Company entered into a shareholders'
   agreement with the former principal owner which prohibits (1) the
   declaration or payment of dividends on Rainfair common stock and (2) the
   disposal or transfer of Rainfair stock by either party.  The shareholders'
   agreement contains a put and call provision which may be exercised after 3
   years with the purchase price determined based upon the provision in the
   shareholders' agreement.

   The Company's consolidated statement of income for the year ended December
   31, 1996 includes Rainfair's results of operations since its acquisition
   in May, 1996.  The following unaudited pro forma information presents the
   consolidated results of operations as if the acquisition had occurred as
   of the beginning of 1995 and does not purport to be indicative of what
   would have occurred had the acquisition been made as of that date or of
   results which may occur in the future.

                                                     (In Thousands, Except
                                                     For Earnings Per Share)
                                                    Years Ending December 31,

                                                        1996         1995 
                                                           (Unaudited)

   Net sales                                         $128,147      $114,947
   Net income                                           5,465         3,377
   Earnings per common and 
     common equivalent share                              .81           .49


   In May 1996, the Company also acquired trade accounts receivable,
   inventories, machinery and equipment and trademarks from Red Ball, Inc.
   for a cash price of approximately $5.5 million.  The Company has accounted
   for the transaction as a purchase of assets rather than the acquisition of
   a business.  The primary purpose of the transaction was to purchase the
   Red Ball trademarks and there is limited continuity of the sale of Red
   Ball products, no facility leases were assumed and there is no continuity
   of Red Ball's sales, production or cost structure.  The purchase price is
   being allocated to the assets based on their fair values as of the date of
   acquisition.  The Company's consolidated statement of income for the year
   ended December 31, 1996 includes net sales of Red Ball products of
   approximately $3.5 million and the effect on net income is immaterial.

   Note 3.   Inventories
   A summary of inventories is as follows:

                                                          (In Thousands)
                                                           December 31,       
                                                       1996           1995

   Finished goods                                    $22,188        $18,371
   Work-in process                                     2,222          1,922
   Raw materials                                       7,139          5,714
                                                     -------        -------
   Total inventories                                 $31,549        $26,007
                                                     =======        =======

   If all inventories were valued on the FIFO method, total inventories for
   1996 and 1995 would have been $35.3 and $30.1 million, respectively.

   Note 4.   Income Tax Matters
   Net deferred tax assets and liabilities consist of the following
   components:

                                                           (In Thousands)
                                                            December 31,   
  
                                                          1996         1995
   Deferred tax assets:
     Receivable allowances                                $523         $366
     Inventory differences                                 525          493
     Compensation and benefits                           1,752        1,661
     Insurance reserves and other                          500          497
                                                       -------      -------
                                                         3,300        3,017
   Deferred tax liabilities, 
   principally intangibles                                 597          527
                                                       -------      -------
                                                        $2,703       $2,490
                                                       =======      =======

   The components giving rise to the net deferred tax assets described above
   have been included in the accompanying consolidated balance sheets as
   follows:

                                                           (In Thousands)
                                                            December 31, 
                                                          1996         1995
   Current assets                                       $2,017       $1,621
   Noncurrent assets                                       686          869
                                                       -------      -------
                                                        $2,703       $2,490
                                                       =======      =======

   No valuation allowance is required on the deferred tax assets as of
   December 31, 1996 and 1995.


   The provision for income taxes consists of 
   the following:

                                                   (In Thousands)
                                               Years Ended December 31,
                                             1996        1995          1994
   Current:
       Federal                             $2,947      $1,723        $3,539
       State                                  555         482           579
   Deferred                                   (62)        (62)         (239)
                                          -------     -------       -------
                                           $3,440      $2,143        $3,879
                                          =======     =======       =======

   The differences between statutory federal tax rates and the effective tax
   rates are as follows:

                                                Years Ending December 31,
                                             1996        1995          1994
   Statutory federal 
     tax rate                               35.0%       35.0%         35.0%
   State taxes, net 
     of federal tax 
     benefit and other                        4.2         4.2           3.7
                                          -------     -------       -------
   Effective tax rate                      39.20%       39.2%         38.7%
                                          =======     =======       =======

   Note 5.   Long-Term Obligations
   Credit agreement:

   The Company has a $62.5 million unsecured credit agreement.  Under the
   agreement, the Company has (1) a $50 million revolving line of credit
   which expires on December 31, 1999 ($10 million of which can be used to
   support letters of credit) and (2) a $12.5 million term loan due December
   31, 2001.  At the Company's option, the interest rate is either the bank's
   prime rate or LIBOR plus .75% or 1% for the revolving line of credit and
   LIBOR plus 1% or 1.25% for the term loan, depending upon the Company's
   leverage ratio.  (LIBOR plus .75% and LIBOR plus 1% for the revolving line
   of credit and term loan, respectively, as of December 31, 1996).  The
   credit agreement contains various covenants, including minimum
   consolidated tangible net worth, sale of assets, indebtedness, current
   ratio, interest coverage ratio and leverage ratio.  The revolving line of
   credit is used to finance peak inventory and accounts receivable levels
   and commitments for letters of credit.  At December 31, 1996 and 1995,
   there were no amounts outstanding under the revolving line of credit but
   there were letter of credit commitments outstanding of $1.0 and $2.7
   million, respectively.

   Long-term obligations:

                                                         (In Thousands)
                                                           December 31,
     
                                                        1996          1995
   Term loan under credit 
     agreement, due in quarterly 
     installments of $.4 million 
     commencing in March 1998, 
     interest payable monthly                          $12,500           $-

   10.26% unsecured note 
     payable, due in annual 
     installments of $1.4 million 
     excluding interest, interest 
     payable semi-annually (a)                           3,714        5,143

   10.73% unsecured note 
     payable, due in annual 
     installments of $.3 million 
     excluding interest, interest 
     payable semi-annually (a)                             743        1,028

   Other                                                   896          483
                                                       -------      -------
                                                        17,853        6,654
   Less current maturities                               1,851        1,761
                                                       -------      -------
                                                       $16,002       $4,893
                                                       =======      =======

   (a) The loan agreement contains various covenants, including minimum
   tangible net worth, working capital, current ratio, permitted
   indebtedness, net income before income taxes to interest expense and total
   permitted investments and restricted payments.  Retained earnings
   available for dividends under these agreements amount to approximately
   $10.2 million at December 31, 1996.

   Maturities of long-term obligations for the next five years are as follows
   (in millions): 1997, $1.9; 1998, $3.4; 1999, $2.7; 2000, $1.7; 2001, $7.8
   and $.4 thereafter.

   Note 6.   Lease Commitments and 
   Total Rental Expense

   The Company leases office space, retail stores, a manufacturing facility,
   equipment and warehouse space under non-cancelable agreements, which
   expire on various dates through 2004, and are recorded as operating
   leases.  The total rental expense included in the consolidated statements
   of income for the years ended December 31, 1996, 1995 and 1994 is
   approximately $1.6, $1.2 and $1.0 million, respectively.  Approximate
   future minimum lease payments, estimated utilities and real estate taxes
   are as follows (in millions): 1997, $1.6; 1998, $1.4; 1999, $1.4; 2000,
   $1.3; 2001, $.5 and $.7 thereafter.

   Note 7.   Accrued Expenses
   Accrued expenses are comprised of the following:

                                                          (In Thousands)
                                                            December 31,   
  
                                                          1996         1995
   Compensation                                         $4,423       $3,301
   Workers' compensation insurance                         889        1,174
   Income taxes payable                                  1,066          504
   Other, including dividends                            2,191        1,798
                                                       -------      -------
     Total accrued expenses                             $8,569       $6,777
                                                       =======      =======

   Note 8.   Stock Options

   In December 1993, the Board of Directors adopted a 1993 Employee Stock
   Incentive Plan pursuant to which options for up to 250,000 shares of
   common stock may be granted to officers and key employees of the Company,
   of which no more than 125,000 shares may be granted to any one employee. 
   The option price per share shall not be less than 100% of the fair market
   value at the date of grant and the options expire 10 years after grant or
   such shorter period as the compensation committee of the Board so
   determines.  The options vest in equal increments over a five-year period.

   The following summarizes all stock options granted under the above plan:

                                                   Common         Per Share
                                                   Shares      Option Price
   December 31, 1994                               87,500            $13.00
     Granted                                       41,500       10.25-11.25
                                                  -------
   December 31, 1995                              129,000       10.25-13.00
     Granted                                       89,125        9.06-10.38
     Canceled                                     (10,000)       9.06-13.00
                                                  -------
   December 31, 1996                              208,125        9.06-13.00


   Options for 41,100 shares were exercisable at December 31, 1996.

   Grants under the plan are accounted for following the provisions of APB
   Opinion No. 25 and its related interpretations.  Accordingly, no
   compensation cost has been recognized for grants made to date.  If the
   Company had elected to recognize compensation cost based on the fair value
   of the options granted at the grant date as prescribed by SFAS No. 123,
   pro forma net income would have been reduced by less than $.1 million and
   the pro forma earnings per share would have been $.79 and $.48 for the
   years ended December 31, 1996 and 1995, respectively.

   The fair value of each option is estimated on the date of the grant using
   the Black-Scholes option-pricing model with the following assumptions:

   Expected dividend yield                   1%
   Expected stock price volatility           25%
   Risk-free interest rate                   7.0%
   Expected life of options                  8 years

   The weighted average exercise price of the options granted during 1996 is
   $9.29 per share.

   Note 9.   Compensation and 
   Benefit Agreements

   The Company has defined benefit pension plans covering a majority of its
   employees.  Eligible employees are entitled to monthly pension benefits
   beginning at normal retirement age (65).  The monthly benefit payable at
   the normal retirement date under the Company's pension plans is equal to a
   specified dollar amount or percentage of average monthly compensation, as
   defined in the plans, multiplied by years of benefit service (maximum of
   38 years).  The Company's funding policy is to make not less than the
   minimum contribution that is required by applicable regulations, plus such
   amounts as the Company may determine to be appropriate from time to time.

   The following table sets forth the funded status of the plans and the
   amount recognized in the Company's consolidated balance sheets:

                                                         (In Thousands)
                                                           December 31,     
                                                        1996         1995
   Actuarial present value 
   of benefit obligations:
     Vested benefits                                   $10,543       $8,479
                                                       =======      =======
     Accumulated benefits                              $11,103       $9,046
                                                       =======      =======
   Projected benefits                                 ($12,574)    ($10,757)
   Plan assets at fair value 
     (equity securities and 
      pooled funds)                                     12,948       10,469
                                                       -------      -------
   Plan assets in excess of 
     (less than) projected 
      benefit obligation                                   374         (288)
   Unrecognized net gain                                (1,362)        (414)
   Unrecognized transition 
     obligation                                            214          264
   Unrecognized prior 
     service costs                                         383          415
                                                       -------      -------
     (Accrued) pension cost                              ($391)        ($23)
                                                       =======      =======


   Actuarial assumptions used at December 31, 1996 and 1995 were as follows:
   discount rate of 7%, rate of increase in compensation levels of 5.25% and
   expected long-term rate of return on plan assets of 8%.

   Net pension expense for these plans for each of the years ended December
   31, 1996, 1995 and 1994 approximates $.4 million.

   The Company sponsors an unfunded defined benefit postretirement medical
   and life insurance plan that covers a majority of its employees until they
   qualify for Medicare.  The plan is contributory for retirees with
   contributions established annually as a specified dollar amount.  The
   Company funds the postretirement benefit obligation as the costs are
   incurred.  The accrued postretirement benefit cost is approximately $1.4
   million and $1.3 million at December 31, 1996 and 1995, respectively and
   the related expense is approximately $.2, $.2 and $.4 million for the
   years ended December 31, 1996, 1995 and 1994, respectively.  The assumed
   discount rate and annual rate of increase in cost of covered health care
   benefits used by the Company in the determination of postretirement
   benefit information was 7.0% as of December 31, 1996 and 1995 and 8% as of
   December 31, 1994.

   Note 10.   Commitments

   In March 1994, the Company acquired substantially all of the assets of
   Danner Shoe Manufacturing Co. for an aggregate purchase price of
   approximately $21.5 million.  The acquisition has been accounted for as a
   purchase.  The acquisition agreement provides that in the event the cash
   and aggregate market value of the common stock (valued as of March 1,
   1999) delivered in the Danner acquisition is less than $18.0 million, the
   Company will make an additional cash payment on March 1, 1999 equal to the
   difference.  If the Danner shareholders have the opportunity to sell their
   common stock under a Company-filed registration statement or under Rule
   144 promulgated under the Securities Act of 1933, as amended, and choose
   not to sell after receiving a Company request to sell, then the Company's
   obligation can be reduced or eliminated to the extent of the number of
   shares permitted to be sold based upon the then prevailing market price
   for the common stock.  The Company has also guaranteed that Danner's
   shareholders will realize, by March 31, 1999, after-tax proceeds from this
   transaction of not less than $10.0 million.

   <PAGE>

   Independent Auditor's Report

   To the Board of Directors and Shareholders of LaCrosse Footwear, Inc.

   We have audited the accompanying consolidated balance sheets of LaCrosse
   Footwear, Inc. and Subsidiaries as of December 31, 1996 and 1995, and the
   related consolidated statements of income, common shareholders' equity,
   and cash flows for each of the three years in the period ended December
   31, 1996.  These financial statements are the responsibility of the
   Company's management.  Our responsibility is to express an opinion on
   these financial statements based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the consolidated financial statements referred to above
   present fairly, in all material respects, the financial position of
   LaCrosse Footwear, Inc. and Subsidiaries as of December 31, 1996 and 1995,
   and the results of their operations and their cash flows for each of the
   three years in the period ended December 31, 1996 in conformity with
   generally accepted accounting principles.



                                       McGLADREY & PULLEN, LLP

   La Crosse, Wisconsin
   February 3, 1997

   [Page 28]

   Quarterly Results of Operations - Unaudited

   The Company reports its quarterly results of operations on the basis of
   13-week periods for each of the first three quarters with the year ending
   on December 31st.

   The following tabulation presents the Company's unaudited quarterly
   results of operations for 1996 and 1995.


   Thousands of dollars                                                      
   except per share 
   data - 1996                First        Second        Third       Fourth
                             Quarter      Quarter      Quarter      Quarter  

   Net sales                 $22,131      $23,054      $35,714      $41,098
   Gross profit                5,807        6,107       10,315       11,592
   Operating income              554          651        3,965        4,918
   Net income                    297          276        2,125        2,688
   Net income per share         $.04         $.04         $.32         $.40


   Thousands of dollars                                                      
   except per share 
   data - 1995                First        Second        Third       Fourth
                             Quarter      Quarter      Quarter      Quarter

   Net sales                 $19,676      $20,486      $31,092      $27,317
   Gross profit                5,092        5,055        8,854        7,559
   Operating income               34          389        3,595        2,644
   Net income                    (52)         106        1,958        1,316
   Net income per share        $(.01)        $.01         $.29         $.19


   Market Information

   The Company's common stock trades on the Nasdaq National Market tier of
   The Nasdaq Stock Market under the symbol BOOT.  The following table shows
   the high and low transaction prices by calendar quarter since the stock
   started trading publicly in April 1994.  The approximate number of holders
   of record of common stock on March 20, 1997 was 400.

   <TABLE>
   <CAPTION>


                                                                                                                                 
                    1st               2nd                    3rd                    4th              Year end
   <S>          <C>             <C>                    <C>                    
   1994         $     -         $10 7/8-14 3/4         $11    -14 3/16        $10 3/4-14 1/4          $    11
   1995         $    8-12       $ 8 3/4-11 1/4         $10 1/4-11 3/4         $ 8 1/2-12              $ 8 3/4
   1996         $8 3/4-12       $ 9 1/4-11 3/4         $ 9 1/2-10 3/4         $10    -12 1/4          $10 3/4

   </TABLE>

   Cash Dividends Declared Per Share

   It is the Company's policy to pay annual cash dividends.  The chart below
   shows annual cash dividends declared per share for the past five years:

                         
                          1996     1995     1994      1993     1992

   Dividends declared 
     per share            $.11     $.09     $.09      $.08     $.07


                                                                 EXHIBIT (21)


                     SUBSIDIARIES OF LACROSSE FOOTWEAR, INC.

                                          Jurisdiction
              Name                     of Incorporation    Percent Ownership


    Clintonville Products, Inc.            Wisconsin             100%

    Hillsboro Footwear, Inc.               Wisconsin             100%

    Danner Shoe Manufacturing Co.          Wisconsin             100%

    Rainfair, Inc.                         Wisconsin              50%

                                                                 EXHIBIT (23)


                         CONSENT OF INDEPENDENT AUDITORS


   We hereby consent to the incorporation by reference in this Annual Report
   on Form 10-K of LaCrosse Footwear, Inc. of our report dated February 3,
   1997, included in the 1996 Annual Report of Shareholders of LaCrosse
   Footwear, Inc.

   We also consent to the incorporation by reference in the Registration
   Statements on Form S-8 (Nos. 33-77516, 33-77518 and 333-2702) pertaining
   to the LaCrosse Footwear, Inc. Employees' Retirement Savings Plan, the
   LaCrosse Footwear, Inc. Union Employees' Retirement Savings Plan and the
   LaCrosse Footwear, Inc. 1993 Employee Stock Incentive Plan of our report
   dated February 3, 1997, with respect to the consolidated financial
   statements incorporated herein by reference, and our report dated February
   3, 1997, with respect to the financial statement schedule included in this
   Annual Report on Form 10-K of LaCrosse Footwear, Inc. for the year ended
   December 31, 1996.



                                           McGLADREY & PULLEN, LLP

   La Crosse, Wisconsin
   March 27, 1997


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                       6,716,183
<SECURITIES>                                         0
<RECEIVABLES>                               22,212,302
<ALLOWANCES>                                   705,500
<INVENTORY>                                 31,549,091
<CURRENT-ASSETS>                            62,986,338
<PP&E>                                      29,891,962
<DEPRECIATION>                              17,262,328
<TOTAL-ASSETS>                              92,286,019
<CURRENT-LIABILITIES>                       16,175,699
<BONDS>                                     16,002,200
                                0
                                          0
<COMMON>                                        67,176
<OTHER-SE>                                  55,868,071
<TOTAL-LIABILITY-AND-EQUITY>                92,286,019
<SALES>                                    121,827,105
<TOTAL-REVENUES>                           121,996,686
<CGS>                                       88,176,308
<TOTAL-COSTS>                               23,564,931
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                               167,655
<INTEREST-EXPENSE>                           1,679,994
<INCOME-PRETAX>                              8,769,741
<INCOME-TAX>                                 3,440,000
<INCOME-CONTINUING>                          5,386,437
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 5,386,437
<EPS-PRIMARY>                                      .80
<EPS-DILUTED>                                      .80
        

</TABLE>


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