EDUCATIONAL INSIGHTS INC
8-K, 1998-09-15
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, DC  20549

                                 FORM 8-K

               CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934


      DATE OF REPORT (Date of earliest event reported) September 8, 1998


                      Commission file number 0-23606


                       EDUCATIONAL INSIGHTS, INC.
          (Exact name of Registrant as specified in its Charter)

       California                             95-2392545

(State of incorporation)           (IRS Employer Identification No.)

16941 Keegan Avenue, Carson, California                       90746
(Address of principal executive offices)                   (Zip Code)

                             (310) 884-2000
           (Registrant's telephone number, including area code)


<PAGE>

Item 5.  OTHER EVENTS

     See the following press release, dated September 8, 1998, announcing a 
change in the officers of the Company.  This change will occur on September 
17, 1998.

For more information, Contact:                   FOR IMMEDIATE RELEASE
G. Reid Calcott
Chief Financial Officer
(310) 884-2200
(310) 884-2013 (fax)

                        EDUCATIONAL INSIGHTS
                    ANNOUNCES NEW PRESIDENT/CEO

Carson, CA - September 8, 1998 - Educational Insights (NASDAQ:EDIN) announced 
today that Ted Eischeid will assume leadership as its new President and Chief 
Executive Officer on September 17, 1998.

Mr. Eischeid, who is a seasoned executive in the consumer products industry, 
has come to the Company from Revell-Monogram Inc. where for the last seven 
years he has served as President and Chief Executive Officer.  He also 
currently serves as Vice Chairman of the Toy Manufacturers of America trade 
association.

Mr. Eischeid began his career with Arthur Andersen & Co.and spent eight years 
with Arvey Corporation, primarily in financial management.

Mr. Eischeid's educational credentials include a Bachelor of Science degree 
from Iowa State University, a Masters of Management from Northwestern 
University, and a Juris Doctor, Cum Laude degree from Loyola University of 
Chicago.

Mr. Eischeid is married and has two daughters.  They will be moving to 
Southern California as soon as practical.

In announcing Mr. Eischeid's employment, Jay Cutler, President of Educational 
Insights, stated, "I'm pleased that Ted will be joining Educational 
Insights.  He brings the kind of experience and leadership that I believe 
will significantly improve shareholder value while fostering talent at 
Educational Insights to drive the Company as a leader in the markets it 
serves."

Mr. Cutler will be vacating his position with Educational Insights, but will 
remain as a Director of the Company.


                                   Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorizes.

                                   Educational Insights, Inc.
                                        (Registrant)

September 11, 1998                      By: /s/ Stephen E. Billis
                                           -----------------------
                                           Stephen E. Billis
                                           Controller and Secretary


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