EDUCATIONAL INSIGHTS INC
10-Q, 1998-11-13
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>
                                      UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, DC  20549
                     _________________________________________
                                          
                                          
                                          
                                     FORM 10-Q
                                          
          [X]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
                 SECURITIES EXCHANGE ACT OF 1934 
          
                 For the quarterly period ended September 30, 1998
                                          
                                         OR
                                          
          [ ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
                 SECURITIES EXCHANGE ACT OF 1934 
                 for the transition period from __________ to __________ 
                                          
                          Commission File Number: 0-23606
                                                  -------


                             EDUCATIONAL INSIGHTS, INC.
               (Exact name of registrant as specified in its charter)
                                          
                                          

             CALIFORNIA                              95-2392545
     (State or other jurisdiction of    (I.R.S. Employer Identification No.)
     incorporation or organization)     


                                16941 KEEGAN AVENUE
                                  CARSON, CA 90746
                      (Address of principal executive offices)
                                          
                                          
         Registrant's telephone number, including area code: (310) 884-2000
                                          

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes  X  No
    ---    ---

As of October 30, 1998 there were  7,040,000 shares of common stock outstanding.

Total number of sequential pages: 11               Exhibit Index is on page 11. 
                                  --

                                       Page 1 of 29 sequentially numbered pages
<PAGE>

PART I.  ITEM 1.    FINANCIAL STATEMENTS

                             EDUCATIONAL INSIGHTS, INC.
                            CONSOLIDATED BALANCE SHEETS
                        (in thousands, except share amounts)
        (Unaudited, except for December 31, 1997 balance sheet information)
                                          
                                       ASSETS

<TABLE>
<CAPTION>

                                                  September 30,   December 31,
                                                       1998          1997
                                                       ----          ----
<S>                                               <C>             <C> 
CURRENT ASSETS:
  Cash and cash equivalents                          $   897        $   235
  Accounts receivable, less allowances
     of $452 in 1998 and $412 in 1997                 10,483         10,478
  Inventory                                           16,616         12,086
  Income taxes receivable                                394
  Other receivables                                       61            193
  Prepaid expenses and other current assets              733            593
  Deferred income taxes                                  750            750
                                                     -------       --------
    Total current assets                              29,934         24,335
                                                     -------       --------
PROPERTY AND EQUIPMENT, Net                            5,079          5,218
                                                     -------       --------
OTHER ASSETS                                           1,157            577
                                                     -------       --------
TOTAL                                                $36,170        $30,130
                                                     -------       --------
                                                     -------       --------


                      LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
  Current portion of long-term debt                  $   121       $    121
  Line of credit                                       6,750            500
  Accounts payable                                     3,244          3,045
  Accrued expenses                                     1,745          1,391
  Income taxes payable                                                   34
  Deferred income                                         57            101
                                                     -------       --------
    Total current liabilities                         11,917          5,192
                                                     -------       --------
LONG-TERM DEBT                                           974          1,064
                                                     -------       --------
DEFERRED INCOME TAXES                                    355            355
                                                     -------       --------
SHAREHOLDERS' EQUITY
  Preferred stock, no par value; 
   10,000,000 shares authorized;
    no shares issued
  Common stock, no par value; 30,000,000 shares 
     authorized; 7,040,000 shares issued 
     in 1998 and 1997                                 18,644         18,644
  Cumulative translation adjustment                      140            130
  Retained earnings                                    4,140          4,745
                                                     -------       --------
    Total shareholders' equity                        22,924         23,519
                                                     -------       --------
TOTAL                                                $36,170        $30,130
                                                     -------       --------
                                                     -------       --------
</TABLE>
            See accompanying notes to consolidated financial statements.

                                       Page 2 of 29 sequentially numbered pages
<PAGE>
                                          
                             EDUCATIONAL INSIGHTS, INC.
                       CONSOLIDATED STATEMENTS OF OPERATIONS
                      (in thousands, except per share amounts)
                                    (Unaudited)
      
<TABLE>
<CAPTION>
                                          
                                                   Three Months Ended      Nine Months Ended
                                                       September 30,          September 30,      
                                                   -------------------   --------------------
                                                     1998        1997       1998       1997
                                                     ----        ----       ----       ----
<S>                                                <C>         <C>       <C>         <C>
SALES                                              $12,084     $10,900    $26,881    $25,720 
COST OF SALES                                        6,448       5,423     13,947     12,609 
                                                   -------     -------    -------    -------
GROSS PROFIT                                         5,636       5,477     12,934     13,111 
                                                   -------     -------    -------    -------
OPERATING EXPENSES:                                             
   Sales and marketing                               2,096       2,147      5,353      5,338 
   Warehousing and distribution                        874         834      2,523      2,670 
   Research and development                            928         975      3,178      3,161 
   General and administrative                          880         812      2,725      2,680 
                                                   -------     -------    -------    -------
      Total operating expenses                       4,778       4,768     13,779     13,849 
                                                   -------     -------    -------    -------
OPERATING INCOME (LOSS)                                858         709       (845)      (738)
                                                   -------     -------    -------    -------
OTHER INCOME (EXPENSE):                                             
   Interest expense                                   (138)       (104)      (247)      (191)
   Interest income                                       4           9         17         46 
   Other income (expense), net                          20         (51)        81         93 
                                                   -------     -------    -------    -------
 
      Total other income (expense)                    (114)       (146)      (149)       (52)
                                                   -------     -------    -------    -------
INCOME (LOSS) BEFORE PROVISION (BENEFIT)                                             
  FOR INCOME TAXES                                     744         563       (994)      (790) 
PROVISION (BENEFIT) FOR INCOME TAXES                   282         216       (389)      (308) 
                                                   -------     -------    -------    -------
NET INCOME (LOSS)                                      462         347       (605)      (482) 
                                                   -------     -------    -------    -------
OTHER COMPREHENSIVE INCOME -                                                
    Foreign currency translation adjustments
    (Net of tax of $2 and $(1), $4 and $(6)
    for the three and nine month periods
    ended September 30, 1998 and 1997,
    respectively.)                                       6          (2)        10        (14)
                                                   -------     -------    -------    -------
COMPREHENSIVE INCOME                                  $468        $345      $(595)     $(496) 
                                                   -------     -------    -------    -------
                                                   -------     -------    -------    -------
Net Income (Loss) Per Share - Basic and Diluted      $0.07       $0.05     $(0.09)    $(0.07) 
                                                   -------     -------    -------    -------
                                                   -------     -------    -------    -------
Weighted Average Number of                                              
   Common and Common Equivalent                                              
   Shares Outstanding - Basic                        7,040       7,040      7,040      7,040  
                                                   -------     -------    -------    -------
                                                   -------     -------    -------    -------
Weighted Average Number of                                              
   Common and Common Equivalent                                              
   Shares Outstanding - Diluted                      7,053       7,070      7,040      7,040  
                                                   -------     -------    -------    -------
                                                   -------     -------    -------    -------
</TABLE>
                                                                     
                See accompanying notes to consolidated financial statements.

                                  
                                       Page 3 of 29 sequentially numbered pages
<PAGE>

                    EDUCATIONAL INSIGHTS, INC.
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (in thousands)
                          (Unaudited)
                                                                     
<TABLE>
<CAPTION>
                                                         Nine Months Ended
                                                           September 30,
                                                     -----------------------
                                                        1998           1997
                                                        ----           ----
<S>                                                  <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

  Net income (loss)                                     (605)          (482)
  Adjustments to reconcile net loss to net cash
     used in operating activities:
    Provision for doubtful accounts and sales returns    162            110
    Provision for inventory obsolescence                 124             47
    Depreciation                                         748            769
    Changes in operating assets and liabilities:
       Accounts receivable                              (131)          (521)
       Inventory                                      (4,603)        (1,822)
       Income taxes receivable                          (392)          (311)
       Other receivables                                 133            (45)
       Prepaid expenses and other current assets        (140)          (194)
       Other assets                                     (576)            52
       Accounts payable                                  108            293
       Accrued expenses                                  354             (2)
       Deferred income                                   (45)           (78)
       Income taxes payable                              (35)          (437)
                                                     -------         ------
          Net cash used in operating activities       (4,898)        (2,621)
                                                     -------         ------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                    (609)          (653)
                                                     -------         ------
          Net cash used in investing activities         (609)          (653)
                                                     -------         ------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net increase / decrease in line of credit            6,250          2,800
  Repayments of long-term debt                           (90)           (81)
                                                     ----------------------
         Net cash provided by financing activities     6,160          2,719
                                                     -------         ------
  Effect of exchange rate changes on cash                  9            (13)
                                                     -------         ------
NET INCREASE (DECREASE) IN CASH                          662           (568)
CASH, BEGINNING OF PERIOD                                235          1,018
                                                     -------         ------
CASH, END OF PERIOD                                     $897           $450
                                                     -------         ------
                                                     -------         ------

SUPPLEMENTAL DISCLOSURES OF
  CASH FLOW INFORMATION
    Cash paid during the period for:
       Interest                                         $217           $185
       Income taxes paid                                 $28           $444

</TABLE>

        See accompanying notes to consolidated financial statements.

                                       Page 4 of 29 sequentially numbered pages
<PAGE>

                             EDUCATIONAL INSIGHTS, INC.
                     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  GENERAL

The consolidated financial statements of Educational Insights, Inc. (the 
"Company") include all of the accounts of the Company and its wholly owned 
subsidiary.  All significant inter-company balances and transactions have 
been eliminated in consolidation.  

The interim consolidated financial statements are not audited, but include 
all adjustments (including normal recurring adjustments) which are, in the 
opinion of management, necessary for a fair representation of the financial 
position, results of operations and cash flows for the period.

The consolidated financial statements as presented herein should be read in 
conjunction with the Company's audited consolidated financial statements and 
notes thereto as filed with the Securities and Exchange Commission and 
included in the Company's Form 10-K for the year ended December 31, 1997.  
The Company's fiscal year ends December 31. The results of operations for the 
period ended September 30,1998 are not indicative of the results that might 
be expected for the full fiscal year.

2.  INVENTORY

Inventory consists principally of finished goods held for sale and are stated 
at the lower of cost or market.  Cost is determined using the first-in, 
first-out method.

3.  NEW ACCOUNTING STANDARDS

In June 1997, the Financial Accounting Standards Board issued Statement of 
Financial Accounting Standards No. 130, Reporting Comprehensive Income, which 
is effective for periods beginning after December 15, 1997. SFAS No. 130 
establishes standards for reporting and displaying comprehensive income by 
their nature in the financial statements.  In addition, the accumulated 
balance of other comprehensive income must be displayed separately from 
retained earnings and additional paid-in capital in the equity section of the 
statement of financial position.  Reclassification of financial statements 
for earlier periods, provided for comparative purposes, is required.


                                       Page 5 of 29 sequentially numbered pages
<PAGE>

PART I. ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                   FINANCIAL CONDITION AND RESULTS OF OPERATIONS


RESULTS OF OPERATIONS

     The following discussion should be read in conjunction with the 
unaudited consolidated financial statements and accompanying notes included 
in Part I - Item 1 of this Quarterly Report, and the audited consolidated 
financial statements and accompanying notes and Management's Discussion and 
Analysis of Financial Condition and Results of Operations contained in the 
Company's Annual Report on Form 10-K for the year ended December 31, 1997.

     The Company's business is highly seasonal.  Typically, sales and 
operating income are highest during the third and fourth quarters and lowest 
during the first and second quarters.  This seasonal pattern is primarily due 
to the increased demand for the Company's products during the 
"back-to-school" and year end holiday selling seasons.  

     SALES.

     Sales increased by 10.9% or $1,184,000 to $12,084,000 in the quarter 
ended September 30, 1998, from $10,900,000 in the quarter ended September 30, 
1997. Sales increased in the Company's mass market and school supply market 
and decreased in the specialty toy, international and private label markets.

     Sales increased by 4.5% or $1,161,000 to $26,881,000 for the nine month 
period ended September 30, 1998 from $25,720,000 for the nine months ended 
September 30, 1997.

     For the quarter and the nine month period, the increased sales in the 
mass market was due to the continuing success of new products introduced in 
late 1997 including the GeoSafari World and the Sea Monkeys-Registered 
Trademark- product line.  The Company attributes its increases in the school 
supply market to increased emphasis on developing its field sales effort in 
this market.  The decrease in the specialty toy market is due to delays in 
new product introductions and a decrease in the sales of GeoSafari product 
line in this market.

     GROSS PROFIT.

     Gross profit margin as a percentage of sales decreased 3.6 percentage 
points to 46.6% for the quarter ended September 30, 1998 from 50.2% for the 
quarter ended September 30, 1997.

     Gross profit margin decreased to 48.1% for the nine month period ended 
September 30, 1998 from 51.0% for the nine month period ended September 30, 
1997.

     The decrease in gross profit margins on both the quarterly and 
year-to-date basis resulted from both the continuing increase in the 
proportion of ExploraToy (i.e., mass market) sales which have lower margins 
as well as increases in the provision for the obsolescence of certain 
inventory items.

     SALES AND MARKETING EXPENSE.

     Sales and marketing expense decreased by 2.4% or $51,000 to $2,096,000 
for the quarter ended September 30, 1998 compared to $2,147,000 for the same 
quarter of 1997.
 
     Sales and marketing expense remained essentially unchanged at $5,353,000 
or 19.9% of sales for the nine month period ended September 30, 1998 compared 
to $5,338,000 or 20.8% of sales for the same period in 1997. 

     
     WAREHOUSING AND DISTRIBUTION EXPENSE.

     Warehousing and distribution expense increased $40,000 to $874,000 or 
7.2% of sales for the quarter ended September 30, 1998 compared to $834,000 
or 7.7% of sales for the same quarter of 1997. The decrease in warehousing 
costs for the nine month period is due in part to increased efficiency 
resulting from the implementation of  more  modern, automated warehouse 
management systems.


                                       Page 6 of 29 sequentially numbered pages
<PAGE>

     Warehousing and distribution expense decreased $147,000 to $2,523,000 or 
9.4% of sales for the nine month period ended September 30, 1998 compared to 
$2,670,000 or 10.4% of sales for the same period in 1997.

     RESEARCH AND DEVELOPMENT EXPENSE.

     Research and development expense decreased $47,000 to $928,000 or 7.7% 
of sales for the quarter ended September 30, 1998 compared to $975,000 for 
the same quarter in 1997. 
     
     Research and development expense remained essentially unchanged at 
$3,178,000 or 11.8% of sales for the nine month period ended September 30, 
1998 compared to $3,161,000 or 12.3% of sales for the same period in 1997.

     GENERAL AND ADMINISTRATIVE EXPENSE.

     General and administrative expense increased $68,000 to $880,000 or 7.3% 
of sales for the quarter compared to $812,000 or 7.5% of sales for the third 
quarter of 1997.  The increase was primarily due to costs associated with the 
recruitment and employment of the Company's new Chief Executive Officer.
     
     General and administrative expense remained essentially unchanged at 
$2,725,000 or 10.1% of sales for the nine month period ended September 30, 
1998 compared to $2,680,000 or 10.4% of sales for the same period of 1997.  

     INTEREST EXPENSE.

     Interest expense increased $34,000 to $138,000 for the quarter ended 
September 30, 1998 compared to $104,000 for the same quarter of 1997 as a 
result of increased borrowings under the Company's line of credit.

     For the nine month period ended September 30, 1998, interest expense 
increased by $56,000 to $247,000 compared to $191,000 for same period of 
1997. The increase in interest expense was due primarily to increased 
borrowings under the Company's line of credit which were used to finance 
increases in inventory purchased in connection with the Company's new product 
efforts in the mass market. 
     
     OTHER INCOME AND EXPENSE

     Other income increased by $71,000 to $20,000 for the quarter ended 
September 30, 1998 compared to expense of $51,000 for the same quarter in 
1997. The increase is principally due to foreign exchange gains recorded at 
the Company's UK subsidiary during the quarter.

     For the nine month period ended September 30, 1998, other income 
remained essentially unchanged at $81,000 compared to $93,000 for the same 
period in 1997.  

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 
1995

     Except for the historical information contained herein, this Report 
contains forward-looking statements which involve a number of risks and 
uncertainties, including but not limited to continued successful development 
and acceptance of new products, dependence on off-shore contract 
manufacturers, competitive factors, dependence on new distribution channels, 
dependence on education funding by Federal, State and local governments, 
dependence on key development and marketing personnel, general economic 
conditions and the risk factors listed from time-to-time in the Company's 
filings with the Securities and  Exchange Commission.

LIQUIDITY & CAPITAL RESOURCES
     
     In recent years, the Company's working capital needs have been met 
through funds generated from operations and from the Company's revolving line 
of credit. The Company's principal need for working capital has been to meet 
peak inventory and accounts receivable requirements associated with its 
seasonal sales patterns.  The Company increases inventory levels during the 
spring and summer months in anticipation of increasing shipments in the 
summer and fall.  Accounts receivable have historically 


                                       Page 7 of 29 sequentially numbered pages
<PAGE>

increased during the summer and fall because of the Company's use of "dating" 
programs wherein sales are made to the Company's customers for which payment 
is deferred for one to three months based on the size of the sales orders.  
Due to said sales patterns, the largest customer orders are shipped during 
the summer and fall, hence increasing accounts receivable balances during the 
third and fourth quarters.

     For the nine month period ended September 30, 1998, the Company's 
primary source of funds was the net increase in borrowings under its 
revolving line of credit in the amount of $6,250,000.

     The primary use of cash during the period ended September 30, 1998 was 
for the funding of an increase in inventory in the amount of $4,603,000 
principally due to purchases of ExploraToy product for anticipated fourth 
quarter sales as well as approximately $500,000 of hardware and software 
relating to the Company's Big Talk product which has not yet been 
successfully launched due to unresolved technical problems.  

     The increase relating to other assets of $576,000 was not a use of cash 
as it was primarily the result of the Company bartering certain inventory 
(principally excess ExploraToy products) for credit towards the future 
purchase of various goods and services.  The dollar value recorded in other 
assets relating to this transaction of approximately $500,000 is the net 
realizable value of said inventory.  This barter arrangement entitles the 
Company to acquire up to approximately $1,200,000 of goods and services, 
however, there can be no assurance that the Company will utilize all of said 
credits.

     The Company currently has a revolving line of credit with a bank, which 
is collateralized by substantially all of the Company's assets.  Under the 
revolving line of credit agreement, which expires June 15, 1999, the Company 
may borrow up to $9 million.  The agreement requires the maintenance of 
certain financial ratios, minimum annual net income amounts and tangible net 
worth amounts, and provides for various restrictions including limitations on 
capital expenditures and additional indebtedness.  At September 30, 1998, the 
Company had $6,750,000 outstanding against this line of credit.

     The Company believes that borrowings available under the revolving line 
of credit and anticipated funds from operations will satisfy the Company's 
projected working capital and capital expenditure requirements for at least 
the next 12 months.


                                       Page 8 of 29 sequentially numbered pages
<PAGE>

PART II.  OTHER INFORMATION



ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.
          
     (a)  EXHIBITS.
          
          Amended and Restated Loan Agreement dated September 3, 1998 between 
          the Company and Union Bank of California.

          Employment Agreement dated September 4, 1998 between the Company 
          and Theodore J. Eischeid.
     
     (b)  REPORTS ON FORM 8-K.
          The Company did not file any reports on Form 8-K during the period in
          question.


                                       Page 9 of 29 sequentially numbered pages
<PAGE>

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                               EDUCATIONAL INSIGHTS, INC.





Date:          11-11-98                 By:     /s/ Theodore J. Eischeid
     ------------------------                   ------------------------------
                                                Theodore J. Eischeid
                                                President and Chief Executive
                                                Officer   




Date:          11-11-98                 By:     /s/ G. Reid Calcott  
     ------------------------                   ------------------------------
                                                G. Reid Calcott     
                                                Chief Operating and Financial
                                                Officer
                         

                                       Page 10 of 29 sequentially numbered pages
<PAGE>

                               INDEX TO EXHIBITS
                              


     EXHIBIT                                                       SEQUENTIALLY
     NUMBER                        DESCRIPTION                    NUMBERED PAGE

      10.20     Amended and Restated Loan Agreement dated               12
                September 3, 1998 between the Company and Union
                Bank of California.

      10.21     Employment Agreement dated September 4, 1998            22
                between the Company and Theodore J. Eischeid.



                                       Page 11 of 29 sequentially numbered pages

<PAGE>

 UNION BANK OF CALIFORNIA

                                          
                        AMENDED AND RESTATED LOAN AGREEMENT


       THIS AMENDED AND RESTATED LOAN AGREEMENT ("Agreement") is made and 
entered into as of September 3, 1998  by and between EDUCATIONAL INSIGHTS, 
INC. a California corporation ("Borrower") and UNION BANK OF CALIFORNIA, 
N.A., ("Bank").  This Agreement amends and restates in its entirety that 
certain loan agreement dated May 27, 1997 between Bank and Borrower.

       SECTION 1.   THE LOAN

                     1.1.1  THE REVOLVING LOAN.  Bank will loan to Borrower 
an amount not to exceed Nine Million Dollars ($9,000,000) outstanding in the 
aggregate at any one time (the "Revolving Loan").  Borrower may borrow, repay 
and reborrow all or part of the Revolving Loan in amounts of not less than 
One Hundred Thousand Dollars ($100,000) in accordance with the terms of the 
Revolving Note.  All borrowings of the Revolving Loan must be made before 
June 15, 1999  at which time all unpaid principal and interest of the 
Revolving Loan shall be due and payable.  The Revolving Loan shall be 
evidenced by a promissory note (the "Revolving Note") on the standard form 
used by Bank for commercial loans.  Bank shall enter each amount borrowed and 
repaid in Bank's records and such entries shall be deemed to be the amount of 
the Revolving Loan outstanding. Omission of Bank to make any such entries 
shall not discharge Borrower of its obligation to repay in full with interest 
all amounts borrowed.

                            1.1.1.1       THE COMMERCIAL LETTER OF CREDIT 
SUBLIMIT.  As a sublimit to the Revolving Loan, Bank shall issue, for the 
account of Borrower, one or more irrevocable commercial letters of credit 
(individually, an "L/C" and collectively, the "L/Cs") and calling for drafts 
at sight or usance up to ninety (90) days covering the importation or 
purchase of inventory of overseas suppliers. The aggregate amount available 
to be drawn under all outstanding L/Cs and the aggregate amount of unpaid 
reimbursement obligations under drawn L/Cs shall not exceed One Million Five 
Hundred Thousand Dollars ($1,500,000) and shall reduce, dollar for dollar, 
the maximum amount available under the Revolving Loan.  All such commercial 
L/Cs shall be drawn on such terms and conditions as are acceptable to Bank 
and shall be governed by the terms of (and Borrower agrees to execute) Bank's 
standard form for commercial L/C applications and reimbursement agreement and 
shall not have an expiration date more than 360 days from its date of 
issuance.  No letter of credit shall expire after June 15, 2000. 
                            
                     1.1.2  TERM LOAN.  Bank previously made a certain term 
loan ("Term Loan") to Borrower, which matures on January 1, 2005. The current 
outstanding principal amount of the Term Loan is One Million One Hundred Five 
Thousand Four Hundred Sixteen Dollars and 03/100 Dollars ($1,105,416.03).  
This Term Loan is evidenced by a promissory note ("Term Note") on the 
standard form used by Bank for commercial loans.  In the event of a 
prepayment of principal and any resulting fees, any prepaid amounts shall be 
applied to the scheduled principal payments in the reverse order of their 
maturity.

              1.2    TERMINOLOGY.

                     As used herein the word "Loan" shall mean, collectively, 
all the credit facilities described above.                       

                     As used herein the word "Note" shall mean, collectively, 
all the promissory notes described above.

                     As used herein, the words "Loan Documents" shall mean 
all documents executed in connection with this Agreement.


              1.3   BORROWING BASE.  Notwithstanding any other provision of 
this Agreement, Bank shall not be obligated to advance funds under the 
Revolving Loan, if at any time the aggregate of Borrower's obligations to 
Bank thereunder shall exceed the sum of eighty percent (80%) of Borrower's 
Eligible Accounts plus, during the period beginning on September 3, 1998 and 
ending on November 30, 1998,  fifteen (15%)  of Borrower's Eligible 
Inventory.  In no event, however, shall the aggregate amount of advances 
based on Eligible Inventory exceed, at any one time, the sum of One Million 
Seven Hundred Fifty 


                                      Page 12 of 29 sequentially numbered pages
<PAGE>

Thousand Dollars ($1,750,000).  If at any time Borrower's obligations to Bank 
under the above facilities exceed the sum so permitted, Borrower shall 
immediately repay to Bank such excess.

                     1.3.1  ELIGIBLE ACCOUNTS.  The term "Accounts" means all 
presently existing and hereafter arising accounts receivable, contract 
rights, chattel paper, and all other forms of obligations owing to Borrower, 
payable in United States Dollars, arising out of the sale or lease of goods, 
or the rendition of services by Borrower, whether or not earned by 
performance, and any and all credit insurance, guaranties and other security 
therefor, as well as all merchandise returned to or reclaimed by Borrower and 
Borrower's books and records relating to any of the foregoing.

       The term "Eligible Accounts" means those Accounts, net of finance 
charges, which are due and payable within sixty (60) days, or less, from due 
date, have been validly assigned to Bank and strictly comply with all of 
Borrower's warranties and representations to Bank, but Eligible Accounts 
shall not include the following:

                     (a)    Any Account with respect to which the account 
debtor is an officer, shareholder, director, employee or agent of Borrower;

                     (b)    Any Account with respect to which the account 
debtor is a subsidiary of, related to, or affiliated or has common officers 
or directors with Borrower;

                     (c)    Any Account relating to goods placed on 
consignment, guaranteed sale or other terms by reason of which the payment by 
the account debtor may be conditional;

                     (d)    Any Account with respect to which the account 
debtor is the United States or any department, agency or instrumentality of 
the United States;

                     (e)    Any Account with respect to which Borrower is or 
may become liable to the account debtor for goods sold or services rendered 
by the account debtor to Borrower;

                     (f)    Any Account with respect to which there is 
asserted a defense, counterclaim, discount or setoff, whether well-founded or 
otherwise, except for those discounts, allowances and returns arising in the 
ordinary course of Borrower's business;

                     (g)    Any Account with respect to which the account 
debtor becomes insolvent, fails to pay its debts as they mature or goes out 
of business or is owed by an account debtor which has become the subject of a 
proceeding under any provision of the United States Bankruptcy Code, as 
amended, or under any other bankruptcy or insolvency law, including, but not 
limited to, assignments for the benefit of creditors, formal or informal 
moratoriums, compositions or extensions with all or substantially all of its 
creditors;

                     (h)    Any Account owed by any account debtor with 
respect to which twenty-five percent (25%) or more of the aggregate dollar 
amount of its Accounts are not paid within sixty (60) days from the due date 
of the invoice except as provided in attached Schedule A;

                     (i)    Any Account that is not paid by the account 
debtor within sixty (60) days of its  due date;

                     (j)    That portion of the Accounts owed by any single 
account debtor which exceeds fifteen percent (15%) of all of the Accounts; 
and 

                     (k)    Any Account which Bank reasonably deems not to be 
an Eligible Account.


                                      Page 13 of 29 sequentially numbered pages
<PAGE>

                     1.3.2  ELIGIBLE INVENTORY.  The term "Eligible 
Inventory" means that portion of Borrower's inventory of finished goods which 
is (a) owned by Borrower, free and clear of all liens or encumbrances except 
those in favor of Bank, (b) held for sale or lease by Borrower and normally 
and currently saleable in the ordinary course of Borrower's business, (c) of 
good and merchantable quality, free from defects, (d) located only at 
locations of which Bank is notified in writing, and (e) as to which Bank has 
been able to perfect and maintain perfected a first priority security 
interest.  Eligible Inventory does not include obsolete or unmerchantable 
items, or inventory which Bank otherwise reasonably deems not be Eligible 
Inventory.

       The term Inventory means and includes all present and future inventory 
in which Borrower had any interest, including but not limited to, goods, 
machinery, equipment held by Borrower for sale or lease, or to be furnished 
under a contract, of service and all of Borrower's present and future raw 
materials, work in process, finished goods and packing and shipping 
materials, wherever located, and any documents of title representing any of 
the above.

              1.4    PURPOSE OF LOAN.  The proceeds of the Revolving Loan 
shall be used for general working capital purposes.
              
              1.5    INTEREST.  The unpaid principal balance of the Revolving 
Loan shall bear interest at the rate or rates provided in the Revolving Note 
and selected by Borrower.  The Revolving Loan may be prepaid in full or in 
part only in accordance with the terms of the Revolving Note and any such 
prepayment shall be subject to the prepayment fee provided for therein.
              
              1.6    BALANCES.  Borrower shall maintain its major depository 
accounts with Bank until the Note and all sums payable pursuant to this 
Agreement have been paid in full.

              1.7    DISBURSEMENT.  Upon execution hereof, Bank shall 
disburse the proceeds of the Loan as provided in Bank's standard form 
Authorization executed by Borrower.

              1.8    SECURITY.  Prior to any disbursement of the Revolving 
Loan, Borrower shall have executed a security agreement, on Bank's standard 
form, and a financing statement, suitable for filing in the office of the 
Secretary of State of the State of California and any other state designated 
by Bank, granting to Bank a first priority security interest in such of 
Borrower's property as is described in said security agreement.  Exceptions 
to Bank's first priority, if any, are permitted only as otherwise provided in 
this Agreement.  At Bank's request, Borrower will also obtain executed 
landlord's and mortgagee's waivers on Bank's form covering all of Borrower's 
property located on leased or encumbered real property.

              1.9    CONTROLLING DOCUMENT.  In the event of any inconsistency 
between the terms of this Agreement and any Note or any of the other Loan 
Documents, the terms of such Note or other Loan Documents will prevail over 
the terms of this Agreement.
       
       SECTION 2.   CONDITIONS PRECEDENT

       Bank shall not be obligated to disburse all or any portion of the 
proceeds of the Loan unless at or prior to the time for the making of such 
disbursement, the following conditions have been fulfilled to Bank's 
satisfaction:

              2.1    COMPLIANCE.  Borrower shall have performed and complied 
with all terms and conditions required by this Agreement to be performed or 
complied with by it prior to or at the date of the making of such 
disbursement and shall have executed and delivered to Bank the Note and other 
documents deemed necessary by Bank.

              2.2    BORROWING RESOLUTION.  Borrower shall have provided Bank 
with certified copies of resolutions duly adopted by the Board of Directors 
of Borrower, authorizing this Agreement and the Loan Documents.  Such 
resolutions 


                                      Page 14 of 29 sequentially numbered pages
<PAGE>

shall also designate the persons who are authorized to act on Borrower's 
behalf in connection with this Agreement and to do the things required of 
Borrower pursuant to this Agreement.

              2.3    TERMINATION STATEMENTS.  Borrower shall have provided 
Bank with UCC-2 termination statements executed by such secured creditors as 
may be required by Bank suitable for filing with the Secretary of State in 
each state designated by Bank.
              
              2.4    CONTINUING COMPLIANCE.  At the time any disbursement is 
to be made, there shall not exist any event, condition or act which 
constitutes an event of default under Section 6 hereof or any event, 
condition or act which with notice, lapse of time or both would constitute 
such event of default; nor shall there be any such event, condition, or act 
immediately after the disbursement were it to be made.

       SECTION 3.   REPRESENTATIONS AND WARRANTIES

       Borrower represents and warrants that:

              3.1    BUSINESS ACTIVITY.  The principal business of Borrower 
is developer and distributor of supplemental educational material. 

              3.2    AFFILIATES AND SUBSIDIARIES.  Borrower's affiliates and 
subsidiaries (those entities in which Borrower has either a controlling 
interest or at least a 25% ownership interest) and their addresses, and the 
names of Borrower's principal shareholders, are as provided on a schedule 
delivered to Bank on or before the date of this Agreement.

              3.3    AUTHORITY TO BORROW.  The execution, delivery and 
performance of this Agreement, the Note and all other agreements and 
instruments required by Bank in connection with the Loan are not in 
contravention of any of the terms of any indenture, agreement or undertaking 
to which Borrower is a party or by which it or any of its property is bound 
or affected.

              3.4    FINANCIAL STATEMENTS.  The financial statements of 
Borrower, including both a balance sheet at June 30, 1998 together with 
supporting schedules, and an income statement for the six  (6) months ended 
June 30, 1998, have heretofore been furnished to Bank, and are true and 
complete and fairly represent the financial condition of Borrower during the 
period covered thereby.  Since June 30, 1998, there has been no material 
adverse change in the financial condition or operations of Borrower.

              3.5    TITLE.  Except for assets which may have been disposed 
of in the ordinary course of business, Borrower has good and marketable title 
to all of the property reflected in its financial statements delivered to 
Bank and to all property acquired by Borrower since the date of said 
financial statements, free and clear of all liens, encumbrances, security 
interests and adverse claims except those specifically referred to in said 
financial statements.

              3.6    LITIGATION.  There is no litigation or proceeding 
pending or threatened against Borrower or any of its property which is 
reasonably likely to affect the financial condition, property or business of 
Borrower in a materially adverse manner or result in liability in excess of 
Borrower's insurance coverage.

              3.7    DEFAULT.  Borrower is not now in default in the payment 
of any of its material obligations, and there exists no event, condition or 
act which constitutes an event of default under Section 6 hereof and no 
condition, event or act which with notice or lapse of time, or both, would 
constitute an event of default.

              3.8    ORGANIZATION.  Borrower is duly organized and existing 
under the laws of the state of its organization, and has the power and 
authority to carry on the business in which it is engaged and/or proposes to 
engage.


                                      Page 15 of 29 sequentially numbered pages
<PAGE>

              3.9    POWER.  Borrower has the power and authority to enter 
into this Agreement and to execute and deliver the Note and all of the other 
Loan Documents.

              3.10   AUTHORIZATION. This Agreement and all things required by 
this Agreement have been duly authorized by all requisite action of Borrower.

              3.11   QUALIFICATION.  Borrower is duly qualified and in good 
standing in any jurisdiction where such qualification is required.

              3.12   COMPLIANCE WITH LAWS.  Borrower is not in violation with 
respect to any applicable laws, rules, ordinances or regulations which 
materially affect the operations or financial condition of Borrower.

              3.13   ERISA.  Any defined benefit pension plans as defined in 
the Employee Retirement Income Security Act of 1974, as amended ("ERISA"), of 
Borrower meet, as of the date hereof, the minimum funding standards of 
Section 302 of ERISA, and no Reportable Event or Prohibited Transaction as 
defined in ERISA has occurred with respect to any such plan.

              3.14   REGULATION U.  No action has been taken or is currently 
planned by Borrower, or any agent acting on its behalf, which would cause 
this Agreement or the Note to violate Regulation U or any other regulation of 
the Board of Governors of the Federal Reserve System or to violate the 
Securities and Exchange Act of 1934, in each case as in effect now or as the 
same may hereafter be in effect.  Borrower is not engaged in the business of 
extending credit for the purpose of purchasing or carrying margin stock as 
one of its important activities and none of the proceeds of the Loan will be 
used directly or indirectly for such purpose.

              3.15   CONTINUING REPRESENTATIONS.  These representations shall 
be considered to have been made again at and as of the date of each 
disbursement of the Loan and shall be true and correct as of such date or 
dates.

       SECTION 4.   AFFIRMATIVE COVENANTS

       Until the Note and all sums payable pursuant to this Agreement or any 
other of the Loan Documents have been paid in full, unless Bank waives 
compliance in writing, Borrower agrees that:

              4.1    USE OF PROCEEDS.  Borrower will use the proceeds of the 
Loan only as provided in subsection 1.4 above.

              4.2    PAYMENT OF OBLIGATIONS.  Borrower will pay and discharge 
promptly all taxes, assessments and other governmental charges and claims 
levied or imposed upon it or its property, or any part thereof, provided, 
however, that Borrower shall have the right in good faith to contest any such 
taxes, assessments, charges or claims and, pending the outcome of such 
contest, to delay or refuse payment thereof provided that adequately funded 
reserves are established by it to pay and discharge any such taxes, 
assessments, charges and claims.

              4.3    MAINTENANCE OF EXISTENCE.  Borrower will maintain and 
preserve its existence and assets and all rights, franchises, licenses and 
other authority necessary for the conduct of its business and will maintain 
and preserve its property, equipment and facilities in good order, condition 
and repair.  Bank may, at reasonable times, visit and inspect any of the 
properties of Borrower.

              4.4    RECORDS.  Borrower will keep and maintain full and 
accurate accounts and records of its operations according to generally 
accepted accounting principles and will permit Bank to have access thereto, 
to make examination and photocopies thereof, and to make audits during 
regular business hours.  Costs for such audits shall be paid by Borrower.

              4.5    INFORMATION FURNISHED.  Borrower will furnish to Bank:


                                      Page 16 of 29 sequentially numbered pages
<PAGE>

                     (a)    Within forty-five (45) days after the close of 
each fiscal quarter, except for the final quarter of each fiscal year, its 
unaudited balance sheet as of the close of such fiscal quarter, its unaudited 
income and expense statement with supportive schedules and statement of 
retained earnings for that fiscal quarter, prepared in accordance with 
generally accepted accounting principles;

                     (b)    Within ninety (90) days after the close of each 
fiscal year, a copy of its statement of financial condition including at 
least its balance sheet as of the close of such fiscal year, its income and 
expense statement and retained earnings statement for such fiscal year, 
examined and prepared on an audited basis by independent certified public 
accountants selected by Borrower and reasonably satisfactory to Bank, in 
accordance with generally accepted accounting principles applied on a basis 
consistent with that of the previous year;

                     (c)    Within ninety days (90) days after the end of 
each fiscal year, a copy of the financial statement of Educational Insights 
U.K. for such fiscal year.

                     (d)    Such other financial statements and information 
as Bank may reasonably request from time to time;

                     (e)    In connection with each financial statement 
provided hereunder, a statement executed by the president, chief financial 
officer or controller of Borrower, certifying that no default has occurred 
and no event exists which with notice or the lapse of time, or both, would 
result in a default hereunder;

                     (f)    Prompt written notice to Bank of all events of 
default under any of the terms or provisions of this Agreement or of any 
other agreement, contract, document or instrument entered, or to be entered 
into with Bank; and of any  litigation which, if decided adversely to 
Borrower, would have a material adverse effect on Borrower's financial 
condition; and of any other matter which has resulted in, or is likely to 
result in, a material adverse change in its financial condition or operations;

                     (g)    Prompt written notice to Bank of any changes in 
Borrower's officers; Borrower's name; and location of Borrower's principal 
assets, principal place of business or chief executive office; and 

                     (h)      Within twenty-five (25) days after each 
calendar month end, a copy of Borrower's monthly accounts receivable aging 
and a certification of compliance with the Borrowing Base described above, 
executed by Borrower's chief financial officer or other duly authorized 
officer of Borrower, in form agreed to by  Bank, which certificate shall 
accurately report Borrower's accounts receivable, Eligible Accounts, 
inventory and Eligible Inventory. Borrower will permit Bank to audit, at 
Borrower's expense, Bank's collateral upon reasonable notice and during 
regular business hours prior to May 31, 1999.
              
              4.6    TANGIBLE NET WORTH.  Borrower  will  at  all times 
maintain Tangible Net Worth  of not less than Eighteen Million Dollars 
($18,000,000). "Tangible Net Worth" shall mean net worth increased by 
indebtedness of Borrower subordinated to Bank and decreased by patents, 
licenses, trademarks, trade names, goodwill and other similar intangible 
assets, organizational expenses, and monies due from affiliates (including 
officers, shareholders and directors), royalties, and barter credits.

              4.7    DEBT TO TANGIBLE NET WORTH.  Borrower will at all times 
maintain a ratio of total liabilities to Tangible Net Worth of not greater 
than 1.0:1.0. 

              4.8    PROFITABILITY.  Borrower will maintain its net profit, 
after provision for income taxes, at not less than Three Hundred Thousand 
Dollars ($300,000) for any fiscal year. 


                                      Page 17 of 29 sequentially numbered pages
<PAGE>

              4.9    QUICK RATIO.  Borrower shall maintain at all times a 
ratio of cash, accounts receivable and marketable securities to current 
liabilities of not less than 1.0 :1.0, as such terms are defined by generally 
accepted accounting principles.

              4.10   EBITDA TO DEBT SERVICE RATIO.  Borrower will maintain a 
ratio of EBITDA, less dividends, to Debt Service of not less than 1.0:1.0. 
"EBITDA" shall mean earnings before interest, taxes, depreciation, and 
amortization.  "Debt Service" shall mean the sum of the current portion of 
term obligations coming due during the twelve (12) months following the date 
of calculation plus interest, taxes, non-financed capital expenditures and 
value of acquired or retired shares of its capital stock during the twelve 
(12) months preceding the date of calculation.  Compliance with this 
subsection shall be measured as of the end of each fiscal quarter on a 
rolling four-quarter basis. 

              4.11   INSURANCE.  Borrower will keep all of its insurable 
property, real, personal or mixed, insured by companies and in amounts agreed 
to by Bank against fire and such other risks, and in such amounts, as is 
customarily obtained by companies conducting similar business with respect to 
like properties.  Borrower will furnish to Bank statements of its insurance 
coverage, will promptly furnish other or additional insurance deemed 
necessary by and upon request of Bank to the extent that such insurance may 
be available and hereby assigns to Bank, as security for Borrower's 
obligations to Bank, the proceeds of any such insurance.  Prior to any 
disbursement of the Loan, Bank will be named loss payee on all policies 
insuring collateral and such policies shall require at least ten (10) days' 
written notice to Bank before any policy may be altered or canceled.  
Borrower will maintain adequate worker's compensation insurance and adequate 
insurance against liability for damage to persons or property.  
              
              4.12   ADDITIONAL REQUIREMENTS.  Borrower will promptly, upon 
demand by Bank, take such further action and execute all such additional 
documents and instruments in connection with this Agreement as Bank in its 
reasonable discretion deems necessary, and promptly supply Bank with such 
other information concerning its affairs as Bank may request from time to 
time.

              4.13   LITIGATION AND ATTORNEYS' FEES.  Borrower will pay 
promptly to Bank upon demand, reasonable attorneys' fees (including but not 
limited to the reasonable estimate of the allocated costs and expenses of 
in-house legal counsel and legal staff) and all costs and other expenses paid 
or incurred by Bank in collecting, modifying or compromising the Loan or in 
enforcing or exercising its rights or remedies created by, connected with or 
provided for in this Agreement or any of the Loan Documents, whether or not 
an arbitration, judicial action or other proceeding is commenced.  If such 
proceeding is commenced, only the prevailing party shall be entitled to 
attorneys' fees and court costs.

              4.14   BANK EXPENSES.  Borrower will pay or reimburse Bank for 
all costs, expenses and fees incurred by Bank in preparing and documenting 
this Agreement and the Loan, and all amendments and modifications thereof, 
including but not limited to all filing and recording fees, costs of 
appraisals, insurance and outside attorneys' fees.

              4.15   REPORTS UNDER PENSION PLAN.  Borrower will furnish to 
Bank, as soon as possible and in any event within 15 days after Borrower 
knows or has reason to know that any event or condition with respect to any 
defined benefit pension plans of Borrower described in Section 3 above has 
occurred, a statement of an authorized officer of Borrower describing such 
event or condition and the action, if any, which Borrower proposes to take 
with respect thereto.

       SECTION 5.   NEGATIVE COVENANTS


                                      Page 18 of 29 sequentially numbered pages
<PAGE>

              Until the Note and all other sums payable pursuant to this 
Agreement or any other of the Loan Documents have been paid in full, unless 
Bank waives compliance in writing, Borrower agrees that:

              5.1    ENCUMBRANCES AND LIENS.   Borrower will not create, 
assume or suffer to exist any mortgage, pledge, security interest, 
encumbrance, or lien (other than for taxes not delinquent and for taxes and 
other items being contested in good faith) on property of any kind, whether 
real, personal or mixed, now owned or hereafter acquired, or upon the income 
or profits thereof, except to Bank and except for minor encumbrances and 
easements on real property which do not affect its market value, and except 
for existing liens on Borrower's personal property and future purchase money 
security interests encumbering only the personal property purchased.  All of 
such permitted personal property liens shall not exceed, in the aggregate, 
Two Hundred Fifty Thousand Dollars ($250,000) at any time.

              5.2    BORROWINGS.  Borrower will not sell, discount or 
otherwise transfer any account receivable or any note, draft or other 
evidence of indebtedness, except to Bank or except to a financial institution 
at face value for deposit or collection purposes only and without any fee 
other than fees normally charged by the financial institution for deposit or 
collection services.  Borrower will not borrow any money, become contingently 
liable to borrow money, nor enter any agreement to directly or indirectly 
obtain borrowed money, except pursuant to agreements made with Bank in excess 
of $500,000.  

              5.3    SALE OF ASSETS, LIQUIDATION OR MERGER.  Borrower will 
neither liquidate nor dissolve nor enter into any consolidation, merger, 
partnership or other combination, nor convey, nor sell, nor lease all or the 
greater part of its assets or business, nor purchase or lease all or the 
greater part of the assets or business of another in excess of One Million 
Dollars ($1,000,000) per year.

              5.4    LOANS, ADVANCES AND GUARANTIES.  Borrower will not, 
except in the ordinary course of business as currently conducted, make any 
loans or advances, become a guarantor or surety, pledge its credit or 
properties in any manner or extend credit.  

              5.5    INVESTMENTS.  Borrower will not purchase the debt or 
equity of another person or entity in an amount greater than $500,000 except 
for savings accounts and certificates of deposit of Bank, direct U.S.  
Government obligations and commercial paper issued by corporations with the 
top ratings of Moody's or Standard & Poor's, provided all such permitted 
investments shall mature within one year of purchase.

              5.6    PAYMENT OF DIVIDENDS.  Borrower will not declare or pay 
any dividends, other than a dividend payable in its own common stock, or 
authorize or make any other distribution with respect to any of its stock now 
or hereafter outstanding.
              
              5.7    RETIREMENT OF STOCK.  Borrower may not acquire or retire 
any share of its capital stock for value: a) if such transaction would cause 
the ratio of EBITDA, less dividends, to Debt Service (as defined in 
Subsection 4.10) to be less than or equal to 1.25:1.0, as measured as of the 
end of each fiscal quarter on a rolling four-quarter basis;  b) if an Event 
of Default has occured and is continuing at the time of the proposed 
transaction; or c) if such transaction would cause any Event of Default.

              5.8    PARENT AND SUBIDIARY PROPERTY.  Borrower will not 
transfer any property at less than cost  to any affiliate.

              5.9    CAPITAL EXPENDITURES.  Borrower will not make capital 
expenditures in excess of Two Million Dollars ($2,000,000) in any fiscal 
year; and shall only make such expenditures as are necessary for Borrower in 
the conduct of its ordinary course of business.  Each said expenditure shall 
be needed by Borrower in the ordinary course of its business.  Expenditures 
as used in this subsection shall include the current expense portion of all 


                                      Page 19 of 29 sequentially numbered pages
<PAGE>

leases whether or not capitalized and shall also include the current portion 
of any debt used to finance capital expenditures.

              5.10   LEASE OBLIGATIONS.  Borrower will not incur new lease 
obligations as lessee which would result in aggregate lease payments for any 
fiscal year exceeding One Hundred Thousand Dollars ($100,000).  Each said 
lease shall be of equipment or real property needed by Borrower in the 
ordinary course of its business.

       SECTION 6.   EVENTS OF DEFAULT

       The occurrence of any of the following events ("Events of Default") 
shall terminate any obligation on the part of Bank to make or continue the 
Loan and automatically, unless otherwise provided under the Note, shall make 
all sums of interest and principal and any other amounts owing under the Loan 
immediately due and payable, without notice of default, presentment or demand 
for payment, protest or notice of nonpayment or dishonor, or any other 
notices or demands:

              6.1     Borrower shall default in the due and punctual payment 
of the principal of or the interest on the Note or any of the other Loan 
Documents; or

              6.2     Any default shall occur under the Note; or

              6.3     Borrower shall default in the due performance or 
observance of any covenant or condition of the Loan Documents; or

              6.4    There is a change in ownership whereas Burton Cutler, 
Jay Cutler, Diana Cutler, Karen Duncan Cutler, Carol Cutler Csapo and Corey 
Cutler Moncado, and children thereof collectively own or control less than 
51% of the issued and outstanding stock of Borrower. 

       SECTION 7.   MISCELLANEOUS PROVISIONS

              7.1    ADDITIONAL REMEDIES.  The rights, powers and remedies 
given to Bank hereunder shall be cumulative and not alternative and shall be 
in addition to all rights, powers and remedies given to Bank by law against 
Borrower or any other person, including but not limited to Bank's rights of 
setoff or banker's lien.

              7.2    NONWAIVER.  Any forbearance or failure or delay by Bank 
in exercising any right, power or remedy hereunder shall not be deemed a 
waiver thereof and any single or partial exercise of any right, power or 
remedy shall not preclude the further exercise thereof.  No waiver shall be 
effective unless it is in writing and signed by an officer of Bank.

              7.3    INUREMENT.  The benefits of this Agreement shall inure 
to the successors and assigns of Bank and the permitted successors and 
assignees of Borrower, and any assignment by Borrower without Bank's consent 
shall be null and void.

              7.4    APPLICABLE LAW.  This Agreement and all other agreements 
and instruments required by Bank in connection therewith shall be governed by 
and construed according to the laws of the State of California.

              7.5    SEVERABILITY.  Should any one or more provisions of this 
Agreement be determined to be illegal or unenforceable, all other provisions 
nevertheless shall be effective.  In the event of any conflict between the 
provisions of this Agreement and the provisions of any note or reimbursement 
agreement evidencing any indebtedness hereunder, the provisions of such note 
or reimbursement agreement shall prevail.

              7.6    INTEGRATION CLAUSE.  Except for documents and 
instruments specifically referenced herein, this Agreement constitutes the 
entire agreement between Bank and Borrower regarding the Loan and all prior 
communications verbal or written between Borrower and Bank shall be of no 
further effect or evidentiary value.
                          
              7.7    CONSTRUCTION. The section and subsection headings herein
are 

                                      Page 20 of 29 sequentially numbered pages
<PAGE>

for convenience of reference only and shall not limit or otherwise affect the 
meaning hereof.

              7.8    AMENDMENTS. This Agreement may be amended only in 
writing signed by all parties hereto.

              7.9    COUNTERPARTS. Borrower and Bank may execute one or more 
counterparts to this Agreement, each of which shall be deemed an original, 
but when together shall be one and the same instrument.

       SECTION 8.    SERVICE OF NOTICES

              8.1    Any notices or other communications provided for or 
allowed hereunder shall be effective only when given by one of the following 
methods and addressed to the respective party at its address given with the 
signatures at the end of this Agreement and shall be considered to have been 
validly given: (a) upon delivery, if delivered personally; (b) upon receipt, 
if mailed, first class postage prepaid, with the United States Postal 
Service; on the next business day, if sent by overnight courier service of 
recognized standing; and (d) upon telephoned confirmation of receipt, if 
telecopied.

              8.2    The addresses to which notices or demands are to be 
given may be changed from time to time by notice delivered as provided above.

              THIS AGREEMENT is executed on behalf of the parties by duly 
authorized officers as of the date first above written.



  UNION BANK OF CALIFORNIA, N.A.        EDUCATIONAL INSIGHTS, INC.

  By: /s/ Cheryl L. Gage                By: /s/ G. R. Calcott
      Cheryl Gage

  Title:   Vice President               Title:   CFO

  Address: 970 West 190th Street        Address: 16941 Keegan Ave.
           Torrance, California 90502            Carson, California 90746


  Attention:  Cheryl Gage               Attention:  G. R. Calcott
  Telecopier: (310) 767-5872            Telecopier: (310) 605-5048
  Telephone:  (310) 767-5866            Telephone:  (310) 884-2000

                                      Page 21 of 29 sequentially numbered pages


<PAGE>
                                EMPLOYMENT AGREEMENT


THIS EMPLOYMENT AGREEMENT ("Agreement"), dated for reference purposes and 
effective on and as of September 4, 1998, by and between EDUCATIONAL 
INSIGHTS, INC., a California corporation ("EI") and THEODORE J. EISCHEID 
("Eischeid"), is made with reference to and incorporation of the following:

                                     RECITALS:

A.  EI desires to employ Eischeid as its President and Chief Executive 
Officer and Eischeid is willing to accept such employment by EI, on the terms 
and subject to the conditions set forth in this Agreement:

NOW THEREFORE, for valuable consideration given and received, the parties 
agree as follows:

1.  EMPLOYMENT.

     1.1.  "AT-WILL" EMPLOYMENT.  Eischeid's employment with EI shall begin 
on and as of the effective date first above written but neither this 
Agreement nor Eischeid's employment with EI has any fixed term.  Eischeid's 
employment with EI is terminable "at-will"; that is, this Agreement and 
Eischeid's employment with EI may be terminated at any time (on notice given 
if and as hereafter provided) by either party, for any reason whatsoever, or 
for no reason at all, and without necessity of justification or explanation, 
in the sole and absolute discretion of the terminating party.  This "at-will" 
employment, and this Section 1.1, may not be superseded, amended, altered, 
supplemented or made subject to interpretation or construction in any way 
whatsoever except pursuant to a subsequent written instrument which makes 
specific reference to this Section 1.1 of this Agreement and is signed by 
both (a) an officer of EI specifically authorized and directed to perform 
such act by resolution of the Board of Directors of EI (the "Board") duly 
adopted at a meeting of the Board duly held and (b) Eischeid.  Without 
limiting the foregoing in any way, neither this Section 1.1 nor the "at-will" 
nature of Eischeid's employment may be superseded, amended, altered, 
supplemented or made subject to interpretation or construction by any other 
writing or by any verbal or non-verbal utterance, conduct, act or omission.

     1.2.  NO FUTURE COMMITMENTS.  No promises or commitments have been made 
by EI to Eischeid regarding term of employment, future positions or duties, 
future work assignments, future compensation or benefits, extensions of this 
Agreement or any other terms or conditions of employment except as 
specifically set forth in this Agreement.  EI's willingness to employ 
Eischeid and to pay or extend to Eischeid the salary, other compensation and 
payments and benefits specified herein are the sole consideration for 
Eischeid's obligations under this Agreement. Eischeid agrees that he will not 
assert any claim for other or different consideration from EI or any other 
person for performance of Eischeid's obligations under this Agreement.

2.  EISCHEID'S DUTIES AND OBLIGATIONS.

     2.1.  POSITION.  Subject to the remaining provisions of this Agreement, 
(a) Eischeid shall be appointed (in accordance with EI's Bylaws) as a 
Director on the Board to serve in such capacity subject to EI's Bylaws as in 
effect from time-to-time hereafter and, (b) shall be employed by and serve EI 
as its President and Chief Executive Officer ("CEO").  In his capacities as 
an employee, President and CEO of EI, Eischeid shall do and perform all 
services, acts or things necessary or advisable to manage and conduct the 
business of EI, including the hiring and terminating of employees, at all 
times subject to (c) the strategic policies and employee/personnel policies 
as set by the Board from time to time, with and by which Eischeid shall 
comply and be bound and (d) the specific consent of the Board when required 
by the terms of this Agreement.  In order to accommodate Eischeid, Eischeid 
is not required to immediately begin performance of his duties.  Rather, 
Eischeid shall begin performance of his duties hereunder as soon as is 
practicable for him after the effective date of this Agreement but not later 
than September 21, 1998 (the "start date").

     2.2.  SPECIFIC MATTERS REQUIRING CONSENT OF BOARD.  Without limiting the 
effect of powers customarily reserved to the Board or other policies 
promulgated by 


                                      Page 22 of 29 sequentially numbered pages
<PAGE>

the Board from time to time, Eischeid shall not, without specific prior 
written approval of the Board, do or obligate EI to do any of the following: 
          
          (a) Enter into any agreements with any institutional lender;

          (b)  Permit any customer of EI to become indebted to EI in an 
amount in excess of $750,000.00 for more than 120 days;
 
          (c)  Purchase capital equipment for amounts in excess of the 
aggregate amounts budgeted for such expenditures and approved by the Board;
 
          (d)  Sell any single capital asset, or any group of capital assets, 
of EI having a market value in excess of that permitted under EI's 
institutional borrowing arrangements as in effect from time to time;
 
          (e)  Commit EI to the expenditure of more than $500,000.00 in the 
development of any single new product; or

          (f)  Commit EI to any merger, consolidation, acquisition of 
properties or products or product lines, partnership or alliance or joint 
undertaking requiring the commitment of EI capital stock or the direct or 
indirect expenditure of more than $1,000,000.00.

     2.3.  DEVOTION TO EI'S BUSINESS.  Subject to the provisions of Section 
2.6(a) of this Agreement, Eischeid (a) shall devote his entire productive 
time, ability and attention to the business of EI during his employment with 
EI and (b) shall not engage in any other business duties or pursuits 
whatsoever, or directly or indirectly render any services of a business, 
commercial or professional nature to any other person or organization for 
compensation, without the prior written consent of the Board.  However, the 
expenditure of reasonable amounts of time for educational, charitable,  
professional and/or trade-related activities shall not be deemed a breach of 
this Agreement if those activities do not  materially interfere with the 
services required under this Agreement.
 

     2.4.  NO COMPETITIVE ACTIVITIES.

           (a) Eischeid represents and warrants to EI that Eischeid is not 
subject to any non-competition or non-disclosure agreement with any third 
party(ies) which does or would in any way prohibit Eischeid's employment with 
EI or (except as contemplated by Section 2.6 of this Agreement) the 
performance of his duties hereunder.
          
          (b)  Subject to the provisions of Section 2.6(a) of this Agreement, 
during his employment with EI Eischeid shall not, directly or indirectly, 
either as an employee, employer, consultant, agent, principal, partner, 
stockholder, corporate officer, director or in any other individual or 
representative capacity, engage or participate in any business that is in 
competition in any manner whatsoever with the business of EI.  However, this 
Section 2.4 shall not be interpreted to prohibit Eischeid from making passive 
personal investments or conducting other private business affairs if those 
activities do not materially interfere with the services required under this 
Agreement. 

     2.5.  UNIQUENESS OF EISCHEID'S SERVICES.  Eischeid represents and agrees 
that the services to be performed under the terms of this contract are of a 
special, unique, unusual, extraordinary and intellectual character that gives 
them a peculiar value, the loss of which cannot be reasonably or adequately 
compensated in damages in an action at law.  Eischeid therefore expressly 
agrees that EI, in addition to any other rights or remedies that EI may 
possess, shall be entitled to injunctive and other equitable relief to 
prevent or remedy a breach of this Agreement by Eischeid.  

     2.6  BINNEY & SMITH INC. AGREEMENT.

          (a)  Eischeid has provided to EI a copy of that agreement, entitled 
"Agreement", among Binney & Smith Inc., Theodore J. Eischeid and 
Revell-Monogram, Inc. dated Sept 4, 1998 (the "Binney & Smith Agreement").  
Based on Eischeid's covenants, representations and warranties set forth in 
Section 2.6(b) below (on which EI is relying notwithstanding any review of 
the Binney & Smith Agreement by EI and/or its attorneys'), and on condition 
that such performance shall not materially 


                                      Page 23 of 29 sequentially numbered pages
<PAGE>

interfere with the performance of Eischeid's duties as CEO/President of EI, 
Eischeid's performance of the obligations imposed on him under paragraphs 
9.G., 9.J. and 9.K. of the Binney & Smith Agreement shall not be deemed to 
constitute a breach of this Agreement by Eischeid.  The foregoing shall not 
be interpreted or construed to permit Eischeid to engage in any other 
activity which would constitute a breach or violation of this Agreement, 
whether such activity arises under or is related to any amendment, 
modification or supplement of or to the Binney & Smith Agreement or otherwise.

          (b)  Eischeid represents and warrants to EI that,

               (1)  That copy of the Binney & Smith Agreement provided to EI 
is a true copy of such agreement as in effect this date and contains all 
provisions material to this Agreement and the performance of Eischeid's 
obligations hereunder; and

               (2)  Eischeid's use or disclosure of any of the information 
described in paragraph 9. J. of the Binney & Smith Agreement is not necessary 
to the performance of any of his obligations under this Agreement. 
               

     2.7.  CONFIDENTIALITY.  Eischeid is employed in a position of trust and 
confidence.  As a material inducement to EI, Eischeid covenants with EI as 
follows:

          (a)  As used herein, the phrase "confidential information of EI" 
means all information which is (1) disclosed to Eischeid or known by Eischeid 
as a consequence of or through Eischeid's employment with EI (including, 
without limitation, information belonging to third parties or entities 
affiliated with or related to EI and information conceived, originated or 
developed by Eischeid in the performance of his duties hereunder), (2) 
regularly used in the operation of EI's business and (3) not generally known 
in the relevant industry about EI's products, product development and design, 
marketing, purchasing practices, costing and pricing processes, planning 
strategies, future plans as developed, customer relationships, employee 
relationships and finances.
          
          (b)  In the course of the performance of his duties hereunder, 
Eischeid will have access to and become acquainted with confidential 
information of EI.  Except as is required in the course of his employment 
hereunder, Eischeid shall not, directly or indirectly, use, misuse, 
misappropriate, disseminate or disclose, or use for his own or another's 
benefit, any confidential information of EI either during the effectiveness 
of this Agreement or at any other time thereafter.

          (c)  All files (computer and otherwise), records, documents, 
notebooks, computer codes and programs, drawings, specifications, equipment 
and similar repositories of or containing confidential information of EI, 
including all copies and forms thereof, whether prepared by Eischeid or 
others, are and shall remain exclusively the property of EI and, to the 
extent then in Eischeid's possession or control, shall be left with or 
immediately returned to EI on any termination of Eischeid's employment.

          (d)  Eischeid shall honor, and shall not breach, any prior 
obligations Eischeid may have with respect to any trade secret, proprietary 
information or confidential information of third parties (specifically 
including previous employers) which he may possess.  Eischeid shall not 
utilize any of such information, or any materials evidencing any such 
information, in the performance of his duties hereunder without the prior 
written consent of the owner thereof.

          (e)  Except as disclosure may be required by law, the terms and 
conditions of this Agreement shall be kept confidential by the parties.

          (f)  The provisions of this Section 2.7 shall survive, in full 
force and effect, any termination of Eischeid's employment with EI or of this 
Agreement.  Eischeid acknowledges that EI would not have an adequate remedy 
at law for the material breach of the provisions of this Section 2.7 by 
Eischeid or any person affiliated with Eischeid.  Accordingly, EI shall be 
entitled to obtain all such injunctive relief, temporary and permanent, 
against Eischeid as may be necessary to restrain or prevent such possible or 
threatened breach.


                                      Page 24 of 29 sequentially numbered pages
<PAGE>

3.  SALARY, OTHER COMPENSATION AND BENEFITS.

     3.1.  SALARY.  Subject to the remaining terms and conditions of this 
Agreement, EI shall  pay to Eischeid an initial salary for the twelve (12) 
calendar months beginning the start date at the rate of $19,166.67 per month 
($230,000.00 annualized), gross, payable according to EI's customary payroll 
procedures.  Eischeid's salary shall be reviewed annually by EI's 
Compensation Committee of the Board ("Compensation Committee") based on such 
criteria as the Compensation Committee shall establish in its discretion.  In 
the event that Eischeid's salary is decreased, Eischeid may elect to be 
terminated; if he so elects, Eischeid shall be compensated as if such 
termination were a Termination Other Than For Cause pursuant to Section 4.4 
of this Agreement.

     3.2.  INCENTIVE PAYMENTS.  

          (a)  As an incentive to Eischeid to accept employment with EI, EI 
shall pay to Eischeid the sum of $63,000.00 within forty-five (45) days next 
following the start date if Eischeid is then employed by EI; provided, 
however, and notwithstanding the foregoing to the contrary, if Eischeid is 
not then employed by reason of either a Termination Other Than For Cause or a 
Termination on Change of Control (as those terms are defined in Sections 
4.1(b) and 4.1(c) below, respectively), EI shall nevertheless pay such 
$63,000.00 sum to Eischeid within forty-five (45) days next following the 
start date. 

          (b)  Beginning with calendar year 1999 and for so long as Eischeid 
is employed by EI, Eischeid shall be eligible to earn a discretionary bonus 
for each year.  The actual amount and terms and timing of payment of any such 
bonus are to be determined in the sole discretion of the Board based on 
criteria it determines and upon its evaluation of Eischeid's performance 
during such year; provided, however, that (1) with Eischeid's advice and 
consultation, the Board shall, from time to time, establish "targets" of EI 
profitability as one of several criteria for evaluating Eischeid's 
performance and (2) Eischeid's bonus shall be tied to a sliding scale 
relative to criteria achievement with an amount equal to at least fifty 
percent (50%) of his then current year's base salary to be earned by Eischeid 
if such criteria are met or exceeded.

     3.3.  MOVING EXPENSE ALLOWANCE.  If Eischeid is then employed by EI, EI 
shall pay to Eischeid the sum of $50,000.00, in ten (10) consecutive monthly 
installments of $5,000.00 each beginning on the first day of the first full 
calendar month next following the start date, as a non-accountable moving 
expense allowance.

     3.4.  INCENTIVE STOCK OPTION.  EI shall, pursuant to and in accordance 
with EI's Stock Awards Plan (the "Awards Plan"), immediately grant and issue 
to Eischeid an Incentive Stock Option evidencing Eischeid's right to purchase 
up to 300,000 shares of EI's common stock in accordance with the provisions 
of an option agreement prepared as provided by the Awards Plan (the "Option") 
the enjoyment of which shall be conditioned on Eischeid's subsequent 
employment with EI on the start date.

     3.5.  BENEFITS.  During his employment with EI, Eischeid shall be 
eligible to participate in such of EI's benefit plans as may be, from time to 
time, generally available to executive officers of EI, including, without 
limitation, medical and life insurance, retirement and/or savings and profit 
sharing plans, if any.  For purposes of establishing the length of service 
under any such benefit plans or programs, Eischeid's employment with EI will 
be deemed to have commenced on the start date. EI will provide Eischeid with 
directors' and officers' liability insurance consistent with current and 
future coverage provided to its Board Members.  EI acknowledges that if 
Eischeid does not initially participate in the medical plan (it is currently 
anticipated that Eischeid will not participate until March 15, 2000) that 
there will not be any limitation or waiting period due to the pre-existing 
condition provisions when Eischeid does begin to participate.

     3.6.  REIMBURSEMENT FOR EXPENSES.  During Eischeid's employment with EI, 
EI shall reimburse Eischeid for reasonable and properly documented 
out-of-pocket business and/or entertainment expenses incurred by Eischeid in 
connection with the performance of his duties under this Agreement.

4.  PAYMENTS ON TERMINATION.

                                      Page 25 of 29 sequentially numbered pages
<PAGE>


     4.1  DEFINITIONS. For the purposes of this Article 4, the following 
terms shall have the following meanings:
          
          (a)  "Termination For Cause" shall mean and include termination of 
Eischeid's employment by EI by reason of Eischeid's theft, embezzlement, 
fraud, unethical or immoral activities involving EI, continued incapacity to 
perform his duties and/or material reduction of work hours by Eischeid for 
any reason whatsoever.

          (b)  "Termination Other Than For Cause" shall mean and include 
Eischeid's death and/or termination of Eischeid's employment by EI for any 
reason other than a Termination For Cause or Termination on Change of Control 
(as that phrase is hereafter defined).

          (c)  "Termination on Change of Control" shall mean a termination of 
Eischeid's employment with EI as a result of a "Change of Control" as that 
phrase is defined in Section 19.2 of the Awards Plan.

     4.2.  NOTICE OF TERMINATION.  EI may effect a Termination for Cause 
without prior notice of any kind. Except in the instance of Eischeid's death 
which shall automatically terminate Eischeid's employment, EI may effect a 
Termination Other Than For Cause upon giving not less than thirty (30) days' 
prior written notice to the other of such termination. 
     
     4.3. PAYMENTS ON TERMINATION FOR CAUSE OR VOLUNTARY TERMINATION. In the 
event of a Termination For Cause, voluntary termination by Eischeid except in 
connection with a Change of Control (Section 4.5), EI shall promptly pay to 
Eischeid all accrued salary, other compensation to the extent earned, vested 
deferred compensation (other than pension plan or applicable plan), any 
benefits under any EI plans in which Eischeid is a participant to the full 
extent of Eischeid's then existing rights under such plans, accrued vacation 
pay and any appropriate business expenses incurred by Eischeid in connection 
with his duties hereunder, all to the date of termination. EISCHEID SHALL NOT 
BE PAID, NOR SHALL EI HAVE ANY OBLIGATION TO PAY, ANY OTHER COMPENSATION OR 
PAYMENT OF ANY KIND, INCLUDING WITHOUT LIMITATION, SEVERANCE COMPENSATION.
     
     4.4.  PAYMENTS ON TERMINATION OTHER THAN FOR CAUSE.  In the event of a
Termination Other Than For Cause, EI shall promptly pay to Eischeid or, in the
event of Eischeid's death, his then designated beneficiary:

          (a)  All accrued salary, other compensation to the extent earned,
vested deferred compensation (other than pension plan or profit sharing plan
benefits which will be paid in accordance with the applicable plan), any
benefits under any EI plans in which Eischeid is a participant to the full
extent of Eischeid's then rights under such plans, accrued vacation pay and any
appropriate business expenses incurred by Eischeid in connection with his duties
hereunder, all to the date of termination; and

          (b)  Subject to the provisions of Section 4.7, as severance
compensation, 

               (1)  An amount equal to one year's then base salary, plus

               (2)  An amount equal to the earned portion, if any, of the
discretionary bonus referred to in Section 3.2(b) of this Agreement, pro rated
to the date of termination, plus

               (3)  If, and on condition that, the Option has not then fully
vested according to its terms, an amount equal to (A) the excess of the
"closing" price for EI common stock as quoted at the date of termination over
the Option "strike price" multiplied by (B) the number of shares of EI common
stock not then vested under the terms of the Option.

     4.5.  PAYMENTS ON TERMINATION ON CHANGE OF CONTROL.  In the event of a
Termination On  Change of Control, EI shall promptly pay to Eischeid:

          (a)  All accrued salary, other compensation to the extent earned,
vested deferred compensation (other than pension plan or profit sharing plan
benefits which will be paid in accordance with the applicable plan), any
benefits under any EI plans in which Eischeid is a participant to the full
extent of Eischeid's then 


                                      Page 26 of 29 sequentially numbered pages
<PAGE>

rights under such plans, accrued vacation pay and any appropriate business 
expenses incurred by Eischeid in connection with his duties hereunder, all to 
the date of termination; and

          (b)  Subject to the provisions of 4.7, as severance compensation,

               (1)  An amount equal to the earned portion, if any, of the 
discretionary bonus referred to in Section 3.2(b) of this Agreement, pro 
rated to the date of termination, plus

               (2)  An amount equal to one year's then base salary; provided, 
however, that if Eischeid is employed by a new employer in connection with 
such Change of Control, such amount shall be payable to Eischeid by EI only 
if, and when, Eischeid's employment with such new employer is terminated 
(whether terminated by Eischeid or such new employer for any reason other 
than cause) prior to the first anniversary of the effective date of such 
Change of Control.

     4.6. OFFSETTING INDEBTEDNESS; NO OTHER PAYMENTS UPON TERMINATION. The 
foregoing severance payments shall be reduced by the amount of any 
indebtedness of Eischeid to EI then unpaid, whether or not then due or owing. 
Eischeid shall not receive, and EI shall have no obligation to pay to 
Eischeid, any other payments of any kind on the event of termination of 
Eischeid's employment with EI.

     4.7. RELEASE.

          (a)  As a condition to the payment of any severance compensation in 
Section 4.4 (b) and/or 4.5 (b)  above, Eischeid agrees to execute a release 
as described below. Excepting only Eischeid's rights of enforcement of EI's 
promises as expressly set forth herein, Eischeid hereby releases, acquits and 
forever discharges EI, and all of its affiliate and subsidiary corporations, 
their present and former, principals, officers, agents, associates, 
representatives, directors, employees, predecessors, successors and assigns 
and all persons acting by, through, under or in concert with them, or any of 
them, jointly and individually, of and from any and all other claims, 
demands, causes of action, obligations, damages and liabilities, WHETHER 
KNOWN OR UNKNOWN, WHICH EISCHEID HAS OR MAY HEREAFTER OBTAIN OR ACCRUE based 
on or arising out of events occurring prior to the date executed ("Claims") 
on account of Eischeid's employment, any termination of his employment and/or 
any fact, matter, incident, claim, injury or event, circumstance, happening, 
occurrence and/or thing of any kind or nature whatsoever pertaining thereto, 
including but not limited to emotional distress; any and all claims for 
wrongful discharge; intentional or negligent infliction of emotional 
distress; unlawful discrimination based upon age, race, sex, marital status, 
religion, national origin, medical condition, disability, handicap or 
otherwise; breach of any implied covenant of good faith and fair dealing; 
violation of any section of the Labor Code of the State of California; the 
California Fair Employment and Housing Act ("FEHA"), Title VII of the Civil 
Rights Act of 1964 ("Title VII"), the Age Discrimination in Employment Act of 
1967, as amended ("ADEA"), the Americans with Disabilities Act ("ADA") or any 
other relevant federal, state or local law(s) or regulation(s); unpaid wages, 
salary, bonuses, commissions or other compensation of any sort; damages of 
any nature, including compensatory, general, special or punitive; and/or 
costs, fees or other expenses, including attorney's fees, incurred in any of 
these matters.

          (b)  Eischeid understands and expressly waives any and all rights 
and benefits conferred by the provisions of Section 1542 of the Civil Code of 
the State of California based on or arising out of events occurring prior to 
the date executed, which reads as follows:

          "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS 
          WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT
          TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING
          THE RELEASE, WHICH, IF KNOWN BY HIM, MUST HAVE
          MATERIALLY EFFECTED HIS SETTLEMENT WITH THE
          DEBTOR."

Eischeid understands and acknowledges that the significance and consequence 
of the foregoing waiver of Section 1542 of the Civil Code is that, excepting 
only enforcement of EI's promises hereunder, EVEN IF EISCHEID SHOULD 
EVENTUALLY SUFFER DAMAGES ARISING OUT OF EISCHEID'S EMPLOYMENT WITH EI, OR 
THE TERMINATION OF SUCH EMPLOYMENT FOR ANY REASON, EISCHEID WILL NOT BE 
PERMITTED TO MAKE ANY CLAIM FOR THOSE DAMAGES.  Furthermore, Eischeid 
acknowledges that Eischeid intends these 


                                      Page 27 of 29 sequentially numbered pages
<PAGE>

consequences even as to Claims for injury or damages that may exist as of the 
date of this Agreement but which Eischeid does not know exist, and which, if 
known, would materially affect Eischeid's decision to execute this Agreement, 
regardless of whether such lack of knowledge is a result of ignorance, 
oversight, error, negligence or any other cause.  Eischeid does not waive any 
claims, known or unknown, arising after the date the release is executed.

          (c)  In accordance with the Older Workers Benefit Protection Act of
1990, Eischeid expressly acknowledges his awareness and understanding of the
following:

               (1)  Eischeid has the right to and should consult with an
attorney before signing this Agreement;

               (2)  Eischeid has twenty-one (21) days from the date on which he
receives this Agreement to consider this Agreement; and
     
               (3)  Eischeid has seven (7) days after signing this Agreement to
revoke this Agreement.  The revocation must be in writing, must specifically
revoke this Agreement, and must be received by EI prior to the eighth calendar
day following the execution of this Agreement.  Unless so revoked by Eischeid,
this Agreement shall become enforceable and irrevocable according to its terms
on the eighth calendar day next following execution of this Agreement.


5.  GENERAL PROVISIONS.

     5.1.  WITHHOLDINGS.  All compensation and benefits to Eischeid hereunder
shall be reduced by all federal, state, local and other withholdings and similar
taxes and payments required by applicable law.

     5.2.  NOTICES.  Any notices permitted or required under this Agreement
shall be deemed given upon the date of personal delivery or forty-eight (48)
hours after deposit in the United States mail, postage fully prepaid, certified
with return receipt requested, addressed as follows:

     If to EI, at:

          Educational Insights, Inc.
          16941 Keegan Ave.
          Carson, CA 90746-1307
          Attn.: Chairman, Board of Directors

     


     If to Eischeid, at:

          Mr. Theodore J. Eischeid
          78 Quail Drive
          Lake Forest, IL 60045

or at any other address as any party may, from time to time, designate by notice
given in compliance with this Section 5.2. 

     5.3.  LAW GOVERNING.  This Agreement shall be governed by and construed in
accordance with the laws of the State of California, the place of its intended
performance.

     5.4.  TITLES AND CAPTIONS.  All section titles or captions contained in
this Agreement are for convenience only and shall not be deemed part of the
context nor effect the interpretation of this Agreement.

     5.5.  ASSIGNMENT; AGREEMENT BINDING.  This Agreement may be assigned by EI
to any successor-in-interest to all or substantially all of EI's assets,
properties and business, but not otherwise without the prior written consent of
Eischeid.  This Agreement and the obligations imposed on Eischeid hereunder are
personal and unique to Eischeid; accordingly, Eischeid shall not assign this
Agreement, or any interest in this Agreement, without the prior written consent
of EI.  Any assignment, or attempted assignment, in violation of the foregoing
shall be of no force or effect 


                                      Page 28 of 29 sequentially numbered pages
<PAGE>

and need not be recognized by the non-assigning party.  This Agreement shall 
be binding upon the authorized successors and assigns of the parties hereto.

     5.6.  ATTORNEY FEES.  In the event a suit or action is brought by any 
party under this Agreement to enforce any of its terms, or in any appeal 
therefrom, it is agreed that each party shall bear its own attorneys' fees 
and costs except as provided by statute.  In the event any arbitration or 
mediation pertaining to this Agreement and its enforcement or interpretation 
is maintained by the parties, each party shall pay its own costs and 
attorneys' fees and one-half of any arbitrator or mediator fees and expenses 
incurred. 

     5.7.  ARBITRATION.  If at any time during Eischeid's employment or 
thereafter any dispute, difference or disagreement shall arise upon or in 
respect of the Agreement or the meaning and construction hereof, as an 
express condition precedent to the maintenance of any legal proceeding 
related thereto, every such dispute, difference and disagreement shall first 
be referred to a single arbitrator agreed upon by the parties, or if no 
single arbitrator can be agreed upon, an arbitrator or arbitrators shall be 
selected in accordance with the rules of the American Arbitration Association 
and such dispute, difference or disagreement shall be settled by arbitration 
in Los Angeles County, CA, in accordance with the then prevailing commercial 
rules of the American Arbitration Association, and judgment upon the award 
rendered by the arbitrator may be entered in any court having jurisdiction 
thereof.

     5.8.  PRESUMPTION.  This Agreement or any section thereof shall not be 
construed against any party due to the fact that this Agreement or any 
section hereof was drafted by such party.

     5.9.  FURTHER ACTION.  The parties hereto shall execute and deliver all 
documents, provide all information and take or forbear from all such action 
as may be necessary or appropriate to achieve the purposes of the Agreement.

     5.10.  PARTIES IN INTEREST.  Nothing herein shall be construed to be to 
the benefit of any third party, nor is it intended that any provision shall 
be for the benefit of any third party.

     5.11.  SAVINGS CLAUSE.  If any provision of this Agreement, or the 
application of such provision to any person or circumstance, shall be held 
invalid, the remainder of this Agreement, or the application of such 
provision to persons or circumstances other than those as to which it is held 
invalid, shall not be affected thereby. 

     5.12.  SEPARATE COUNSEL.  The parties acknowledge that  each party has 
been represented in this transaction by legal counsel of its choice. 
     
     5.13.  ENTIRE AGREEMENT.  This Agreement contains the entire 
understanding between the parties and supersedes any prior understandings and 
agreements between them respecting the subject matter of this Agreement.  
This Agreement may be amended, altered or supplemented only by a written 
instrument referring specifically to this Agreement signed by the parties 
hereto.

IN WITNESS WHEREOF, the parties have executed and delivered this Agreement, 
by the undersigned thereunto duly authorized, at Carson, CA, on and as of the 
date first above written.

EDUCATIONAL INSIGHTS, INC.
("EI")


By: /s/ Jay Cutler                      /s/ Theodore J. Eischeid 
    ---------------------------         --------------------------
     Jay Cutler, President/CEO             THEODORE J. EISCHEID
                                               ("EISCHEID")


                                      Page 29 of 29 sequentially numbered pages


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SEC 
FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL 
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                             897
<SECURITIES>                                         0
<RECEIVABLES>                                   10,935
<ALLOWANCES>                                       452
<INVENTORY>                                     16,616
<CURRENT-ASSETS>                                29,934
<PP&E>                                           5,079
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  36,170
<CURRENT-LIABILITIES>                           11,917
<BONDS>                                            974
                                0
                                          0
<COMMON>                                        18,644
<OTHER-SE>                                       4,280
<TOTAL-LIABILITY-AND-EQUITY>                    36,170
<SALES>                                         26,881
<TOTAL-REVENUES>                                26,881
<CGS>                                           13,947
<TOTAL-COSTS>                                   13,947
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