SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934
Filed by the Registrant (X)
Check the appropriate box:
( ) Preliminary Proxy Statement
( ) Definitive Proxy Statement
(X) Definitive Additional Materials
( ) Soliciting Material Pursuant to Section 240.14a-11(c) or
Section 240.14a-12
MOVIEFONE, INC.
(Name of Registrant as Specified in Its Charter)
MOVIEFONE, INC.
(Name of Person(s) Filing Proxy Statement)
Payment of Filing Fee (Check the appropriate box):
( ) $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1),
14a-6(j)(2).
( ) $500 per each party to the controversy pursuant to Exchange
Act Rule 14a-6(i)(3).
( ) Fee computed on table below per Exchange Act Rules 14a-
6(i)(4) and 0-11.
1) Title of each class of securities to which transaction
applies:
2) Aggregate number of securities to which transaction
applies:
3) Per unit price or other underlying value of transaction
computed pursuant to Exchange Act Rule 0-11:
4) Proposed maximum aggregate value of transaction:
( ) Set forth the amount on which the filing fee is calcu-
lated and state how it was determined.
( ) Check box if any part of the fee is offset as provided by
Exchange Act Rule 0-11(a)(2) and identify the filing for
which the offsetting fee was paid previously. Identify the
previous filing by registration statement number, or the
Form or Schedule and the date of its filing.
1) Amount Previously Paid:
2) Form, Schedule, or Registration Statement No.:
3) Date Filed:
Dear Fellow Shareholder,
Fiscal 1995 proved to be a very successful year for MovieFone,
during which we significantly expanded our market presence,
increased our revenues, and enhanced our brand identity.
THE LARGEST SINGLE SOURCE OF MOVIE INFORMATION
The most important of the year s developments was the rapid
growth in consumer usage of MovieFone. We are proud to report
that according to a study by Audits & Surveys Worldwide,
MovieFone is now the largest source of movie information in
America, used by more moviegoers than any newspaper or any other
single source. As a result of this increased popularity, we were
featured in major print media including USA Today, People
Magazine, and Entertainment Weekly, and on television s Late
Night with David Letterman, Saturday Night Live, and a full
episode of Seinfeld.
MOVIELINK ONLINE LAUNCH
In fact, Entertainment Tonight chronicled another major event in
MovieFone history as actress Sandra Bullock launched our new
online service, MovieLink, by purchasing the first movie ticket
ever sold over the Internet, for Columbia Pictures movie The
Net. MovieLink has allowed us to leverage our brand name in this
new medium, quickly becoming one of the most popular
entertainment destinations on the Internet, with about 60,000
individual users each week.
IMPROVED OPERATING STATISTICS
During 1995, the number of calls received by our MovieFone
service, which we consider to be the most important barometer of
our performance, increased 35% to 45 million calls. Same market
call volume increased 23%. This rapid growth in call volume was
a result of increased promotional efforts in our existing
markets and the addition of 5 new markets, including Toronto, our
first international city. We sold advertising time on 86% of
calls received during the year, and increased the number of
tickets we sold through MovieFone to 2.2 million.
ACCOUNTING CHANGES
In an effort to simplify our statement of operations, we
implemented a number of changes in the presentation of revenue.
Previously, MovieFone reported ticket sales revenue which
included the face value of the movie ticket, in addition to the
service charge MovieFone collects. This presentation resulted in
higher revenue and associated costs. In the modified
presentation, the face value of tickets is eliminated from
revenue and cost of services. In addition, advertising,
sponsorship, and new business revenues, will be reported as a
separate line items. The modified presentation is intended to
simplify the reporting of financial results; it does not reflect
a change in our business or impact operations. Comparable
information for each 1995 quarter is presented in an accompanying
table.
FINANCIAL RESULTS
Total revenue for 1995 increased 38% to $11.2 million from $8.1
million in 1994. The net loss for 1995 decreased 11% to $1.72
million, or $0.13 per share, compared to $1.94 million, or $0.17
per share, in 1994. Legal expenses, most of which are associated
with the ongoing arbitration and litigation with Pacer/CATS,
accounted for $1.02 million. Our arbitration is set to begin on
July 16 and is expected to end in the third quarter. We look
forward to a significant decrease in our legal expenses after the
conclusion of the arbitration. In addition, as of December 1,
1995, we increased our teleticketing service fee by 25% in most
of our markets, and effective January 1, 1996, implemented a 15%
advertising rate card increase.
EXPANSION PLANS
MovieFone is now available in 26 markets, covering approximately
10,000 movie screens, and we intend to continue our expansion
efforts in 1996 by entering at least five new markets. In
addition, we believe we can improve our service, and
simultaneously increase the inventory of available advertising
positions we offer our studio clients (beyond the single Feature
Billboard played at the start of each call) by adding a new
featured called MovieFone Previews. Unlike the Feature
Billboard, which must be heard by every caller, callers can
choose to browse through Previews to help them decide on which
movie they want to see. We have already introduced Previews in
Houston as a test market, and plan to launch this feature
nationally during the third quarter of 1996.
LEVERAGING THE MOVIEFONE BRAND
To further leverage our brand, we also recently launched, in
conjunction with Variety, MovieFone s annual American Moviegoer
Awards. These Awards allow avid moviegoers who call MovieFone to
register their votes for their favorite movies and performers.
We also implemented our recently-announced relationship with
KABC-TV in which Mr. MovieFone appears twice each Friday night
on the top-rated news broadcast in Los Angeles, to preview the
most popular weekend movie releases according to MovieFone caller
inquiries. In addition to providing us with valuable weekly
television promotion in the home-town of our studio clients, this
feature will also lend credibility to MovieFone s efforts to
become a research vehicle for the studios.
We are proud of our achievements over the past year, and want to
thank our dedicated employees, valued customers, and fellow
shareholders for making our success possible. We look forward to
updating you on our progress in months ahead.
Sincerely,
Andrew R. Jarecki
Chief Executive Officer
Welcome to MovieFone's first newsletter...
In the past year, we reached a number of major milestones: We
received our 150 millionth call, making MovieFone the largest
single source of information for U.S. moviegoers; completed
our first year as a public company;
expanded to 26 cities; launched MovieLink online; initiated
"Theater Express" codes; implemented "MovieFone Previews;"
announced
our relationship with ABC TV;
inaugurated the American Moviegoer Awards; and of course, we were
featured on TV's number one sitcom Seinfeld. Not bad for one
year.
Since we started MovieFone, a lot has changed, but one thing has
stayed the same: our commitment to combining insight, enthusiasm,
and technology to make moviegoing and movie marketing easier than
ever before. We hope you enjoy this first issue of our newsletter
and that we will get a chance to speak
to you in person very soon.
Andrew R. Jarecki J. Russell Leatherman
Chief Executive Officer President
"Mr. MovieFone" Exposed On Seinfeld
"Hello and welcome to MovieFone..." Moviegoers have heard and
responded to the infamous voice of "Mr. MovieFone" over 150
million times, but who is that guy? After years of being heard
and not seen, "Mr. MovieFone" (aka Russ Leatherman, MovieFone
president) has finally been exposed. It all began with "guest
voice" spots on national television programs including Late Show
with David Letterman, The Simpsons, Saturday Night Live, Mad About
You, and the MTV Movie Awards, but Leatherman's identity remained
a mystery.
All that changed when the producers of the smash-hit sitcom
Seinfeld, called the MovieFone offices in search of Russ'
services. In one episode, Kramer takes on the personality of
"Mr. MovieFone" (he mimicks the signature Leatherman style to a
"t") offering callers movie information. Kramer's reign comes to
an abrupt end when "Mr. MovieFone" pays him a visit to reclaim his
identity.
"We never expected this," said Leatherman, "but we couldn't be
happier." "When I was on the set, Jerry, Julia, and Michael all
told me they
never go to the movies without calling MovieFone, so it was a
perfect fit."
The aftermath of the MovieFone Seinfeld episode shifted Leatherman
from behind the mic,
into the spotlight. He's been featured in national articles in
USA Today, Entertainment Weekly, and People , and has appeared on
popular shows including The Oprah Winfrey Show and Hard Copy. If
all this weren't enough, get ready Los Angeles... Mr. MovieFone's
got a
regular Friday slot on KABC Channel 7 News providing the most
updated information on what's hot at the movies [see article
below]. Is there a negative to all this attention? You bet - now
he has to take time explaining how and why he created the quirky
voice millions of Americans often imitate, but will never quite
duplicate.
KABC And MovieFone Join Forces
MovieFone and KABC have joined forces to create the Channel 7
MovieFone Preview, airing every Friday at 5:00 and 11:00 PM,
exclusively on Eyewitness News. This
segment highlights "what's hot" at the box office, as
currently reflected by MovieFone caller inquiries, and provides
valuable
information to viewers who
are making their weekend movie plans.
Preview also shows clips of new movie releases, all brought to Los
Angelinos by none other than the illustrious "Mr. MovieFone,"
president Russ Leatherman. According to KABC News Director Cheryl
Fair, "KABC prides itself on providing the most informative
up-to-the-minute news in Los Angeles. MovieFone is
the only service that can
identify which movies will be most popular, before the weekend
even starts. This unique and timely information will be another
compelling reason for viewers to turn to Channel 7 Eyewitness News
on Friday nights."
MovieLink Hosts Millionth User
In March, MovieLink (http://www.movielink.com or 777FILM.com), the
country's first and only online, national movie guide and
ticketing service, celebrated a major milestone, hosting its one
millionth user. Consistently one of the hottest entertainment
destinations on the Internet, the
service originally debuted last July
when MovieLink was featured on Entertainment Tonight as actress
Sandra Bullock purchased the first movie ticket sold via the
Internet for Columbia Pictures' The Net.
Since that time, MovieLink has grown substantially, receiving over
3 million "hits" a week, representing over 60,000 individuals each
week. Here are some of the e-mail comments we've received from
MovieLink users so far...
"I'm a frequent user of the 777-FILM phone service. I've been
wanting an online version for quite a while now. We've just
checked out your site, and I'm in 777th heaven!" kdg@novell
"This is great! Now we can plan our moviegoing the modern way."
bknight@grossmont
"This is wonderful. This is the first and only Web site I'll use
each weekend. This is the first site my wife would even look at
for more than 10 seconds. You're onto something good here. Nice
work." gmeltzer@gordon
"What a great service! I think I'll be seeing a few more movies
now that I can find them so easily." conor@barkeep
Moviegoers' Picks For '95: The American Moviegoer Awards
This year MovieFone began what will become an annual event: The
American Moviegoer Awards. From Monday, March 4 through Thursday,
March 21st, MovieFone callers were able to place their votes for
Best Picture, Best Actor,
Best Actress, and Best Director of 1995. Andrew Jarecki, Chief
Executive Officer, said, "The Awards let moviegoers express their
opinions about the movies they've seen, and help the industry
identify what works at the box office."
MovieFone's network of local media sponsors did a wonderful job
spreading the word about the Awards, and the event was a
resounding success with over 150,000 votes cast.
So, you want to know the results of 1995 Awards? Best Picture:
Braveheart; Best Actor: Nicolas Cage, Leaving Las Vegas; Best
Actress: Susan Sarandon, Dead Man Walking; Best Director: Mel
Gibson, Braveheart. Do these winners sound familiar? That may be
because they predicted the results of the Academy Awards exactly.
Kudos to the Academy for having their finger on the pulse of the
moviegoing public, although next year will be the true test.
Tallying and announcement of the American Moviegoer Awards will
take place earlier in the year, and we're looking forward to it.
Fun Fact:
With awards like these, don't you always want to know who came in
second? The winners and runners-up are:
best picture
winner: Braveheart
runner-up: Apollo 13
Best Actor
winner: Nicolas Cage,
Leaving Las Vegas
runner-up: Richard Dreyfuss,
Mr. Holland's Opus
Best Actress
winner: Susan Sarandon,
Dead Man Walking
runner-up: Sharon Stone, Casino
Best Director
winner: Mel Gibson, Braveheart
runner-up: Tim Robbins,
Dead Man Walking
What Exhibitors Are Doing With MovieFone
GENERAL CINEMAS
* GCC implemented "Theater Express Codes" for all theaters in
Philadelphia
* MovieFone provided GCC with 100,000 20 second ads on the
system to promote its "MaTOONays"- a big screen cartoon for kids
ages 6-11, and an incredible action ride with super realistic
visuals and awesome sound
* General Cinema Theaters went online with teleticketing in the
NY Metro area
FAMOUS PLAYERS
* Famous Players implemented "Theater Express Codes" for all
theaters in Toronto
* Famous Players went online with
teleticketing in Toronto
CENTURY THEATRES
* Century implemented "Theater Express Codes" for all theatres in
MovieFone markets
* MovieFone promoted the Grand Openings of the Laguna and
Folsom Theaters - Sacramento's newest and largest theaters
AMC THEATRES
* AMC implemented "Theater Express Codes" for all Houston
theaters
* MovieFone and AMC teamed up to promote Atlanta's largest
theater opening, The Colonial 18
UNITED ARTISTS
* MovieFone provided over 100,000 20-second ads to announce The
Galaxy coming to Dallas and Denver's newest Virtual Theme Park -
The Starport
CINEPLEX ODEON
* Cineplex Odeon implemented "Theater Express Codes" for all
theaters in Houston and NY Metro area
* MovieFone announced opening of Chicago's Navy Pier IMAX
Theater
EDWARDS THEATRES
* Edwards installed the MARS II box office system in "The Big
One" 21-plex
* MovieFone provided teleticketing for Edwards' largest
theaters including "The Big One"
* MovieFone assigned "Theater Express Codes" to Edwards
Theaters
HARKINS THEATRES
* MARS II installed at 3 locations
including the Shea 14
LANDMARK THEATRES
* Landmark implemented "Theater Express Codes" in all MovieFone
markets
* Landmark went online with teleticketing in Houston
SONY THEATRES
* Sony implemented "Theater Express Codes" for all theaters in
Boston
* MovieFone provided Sony with over 100,000 20-second ads to
promote the IMAX Theater at Lincoln Square
EXHIBITORS HIGHLIGHTED ON MOVIELINK
General Cinema Theaters
Famous Players
Century Cinemas
Edwards Cinemas
Harkins Theatres
Landmark Theatres
Pacific Theatres
Crown Theatres
Kerasotes Theatres
These exhibitors now have
free customized
promotional "pages" on MovieLink
TOP 10 THEATERS
ON MOVIEFONE
1. Sony
Lincoln Square in New York City
2. United Artists Theaters
Cheltenham in Philadelphia
3. Cineplex Odeon
Chelsea Cinemas in New York City
4. United Artists Theaters
Sameric in Philadelphia
5. Sony
Village 7 in New York City
6. Cineplex Odeon
Worldwide Cinemas in New York City
7. AMC
Century 14 in Los Angeles
8. Century Theatres
Century Cinema Mountain View in San Francisco
9. Sony
Assembly Square in Boston
10.AMC
The Grand in Dallas
(Based on total number of theater inquiries
on MovieFone for April 1996)
Leading Research Company Confirms MovieFone Is Single Largest
Source Of Movie Information
According to a recent study by Audits & Surveys Worldwide, one of
the world's leading research firms, MovieFone now serves more
movie-goers than any newspaper or any other single source.
Richard Bachman, Sr. Vice President of Marketing for MovieFone
said, "MovieFone has grown tremendously since it started in 1989,
and is now used by millions of moviegoers each week in 26 of the
country's largest movie markets, which account for
60% of all U.S. admissions. In fact MovieFone is now used by more
moviegoers than the country's top
5 newspapers combined. This
summer," he continued, "we expect
to receive up to 2 million calls in a
single week. Since there are 2.3 people in a moviegoing party,
two million callers represent about five million moviegoers, or
more than 20% of all U.S. moviegoers. In a $5 billion industry,
that means MovieFone callers can represent $1 billion in annual
box-office revenues."
New MovieFone Feature!
Previews...So You Know What The Movies Are About
Starting this summer, moviegoers
will be able to hear not only the titles
of movies, but also brief Previews of the films complete with
ratings, running times, and cast members. They can jump from one
Preview to the next by pressing the buttons on their phone (we
call this "turbo-browsing").
For the past four months, MovieFone has been testing Previews in
Houston and the response has been excellent. We provided an 800#
comment line to Houston MovieFone callers and perfected the
system, in preparation for the national roll-out this summer.
How do Previews work? Callers are given the option to "press 2 to
hear previews of current movies." Now callers have the option of
choosing to browse through movie titles (as they do now), or to
"turbo-browse" through Previews as described above. To promote the
national roll-out of Previews, MovieFone will run ads
on its powerful network of
media partners (including a new TV
commercial) and will distribute a new Previews trailer to all
theaters.
MARS II Installed In The World's Largest Theater
We are pleased to report that in November 1995, MARS II, our
complete theater management system, was installed in the largest
theater in the world: "The Big One," Edwards 21. Located in the
Irvine Spectrum in Irvine, California, "The Big One" contains
stadium seating and an IMAX theater.
John Ventura, MARS II Senior Vice President and General Manager
said, "MARS II was specifically designed to meet the needs of
today's larger multiplex theaters, so we were well prepared for
the challenge."
Mike Tiemeyer, Edwards Executive Director of Operations and
operator of the Edwards 21, had this to say about opening the
theater on the busiest weekend of the year, "We could not have
done this without a reliable and flexible theater management
system and have already concluded that MARS II is more than up to
the very challenging demands of the Edwards 21 Cinemas. We expect
that this system will continue to help us get the most out of this
great new theater and are very happy that we have chosen it. It is
a very good system."
MovieFone recently launched its live MARS II Help Desk, designed
to provide our customers with even better support (via a real live
person at all hours of the day and night). The MARS II Help Desk
has already become a great resource for our customers.
Many other exhibitors including AMC, Harkins, CinemaStar, City
Cinemas, and SoCal Cinemas are enjoying
multiplex management made easier on MARS. To learn more about
MARS II, call John Ventura at 212 504-7584.
Do You Know Your Code?
Exhibitors across the country, including selected AMC, United
Artists, Cineplex Odeon, Sony Famous Players, Crown, Dickinson,
City Cinemas, Century, and other theaters, all know their codes...
their Theater Express Codes that is. Now MovieFone callers trying
to find out
information for their favorite theaters can
enter "#" plus a 3-digit code for Express access to a particular
theater.
Benefits to the Moviegoer
Because MovieFone is never busy, calling the MovieFone number
eliminates the moviegoer's frustration with the busy signals
common to most theater information lines. In addition, callers
can choose to hear only the information they need, avoiding the
endless lists of movies and showtimes on answering machines at
multiplex theaters. Also, they can get the information they need
for multiple movies and theaters all in one call, saving time and
money.
Benefits to the Exhibitor
For exhibitors, listing the local MovieFone number and Theater
Express Codes in place of local theater answering machine numbers
makes good business sense. First, it means that patrons who are
loyal to their theaters can instantly access them on MovieFone,
bypassing information for other theaters. Second, MovieFone's
professional voice and state-of-the-art interactive system
provides patrons with a far superior service to the traditional
theater answering machine. For theaters that have Express Codes,
MovieFone even gives callers the option of hearing additional
customized information, such as ticket prices, directions, and
parking information. Third, routing phone calls to the thousands
of MovieFone lines, lets exhibitors save the cost and labor
associated with individual theater phone lines and answering
machines. Over 1,000 screens have already signed up for Theater
Express Codes. If your theaters don't have Express Codes, call us
and request them.
MovieFone: The Secret Weapon in the Battle For Market Share
In today's highly competitive market for feature films, studios
are releasing four to five major films and spending $45 million on
marketing every weekend to reach moviegoers with their message.
But with movie attendance stable at a billion attendees a year,
more movies and ad dollars are chasing the same limited number of
moviegoers. It is a battle for market share.
Increasingly, studios are turning to MovieFone as a way to be sure
they maximize the number of moviegoers they can steal from the
competition, and steer to their movie. With the large number of
movies being released weekly, opening weekend is more important
than ever. The avid moviegoers who will see your movie on opening
weekend create the box-office momentum and word-of-mouth that will
drive the success of the movie throughout its life cycle - and a
successful theatrical run is the best way to ensure profits in
ancillary markets, like video rental and international sales.
As Audits & Surveys research shows (see below), targeting
moviegoers by playing an uninterruptible advertisement for them on
MovieFone at the moment they are deciding which movie to see, is
the only proven way to convince them to see your movie over the
competition.
Study Shows Moviegoers Who Hear Ad On MovieFone Are Far More
Likely To Choose Advertised Movie
A study by Audits & Surveys Worldwide confirmed the methodology
used in MovieFone's conversion analysis, which shows that callers
who hear an ad for a movie on MovieFone choose that movie far more
frequently than callers who don't hear the ad.
To determine this, the company uses a simple method, made
possible by the fact that MovieFone collects data on which movies
callers choose. MovieFone compares the selections of callers who
hear the ad for a given movie, versus a control group who do not
hear the ad, and counts the number of incremental callers who
choose the advertised movie after hearing the ad.
According to Russ Leatherman, "The 'promise' of interactive
advertising that we have been hearing about for years, is here
today with MovieFone. MovieFone's interactivity lets us determine
how many additional people saw a movie because they heard the ad
on MovieFone. It takes all the guesswork out of that portion of a
studio's media plan."
"It makes perfect sense," he continued. "Most callers have a few
movies in mind, and if you can play them a persuasive,
uninterruptible, exclusive ad at the moment they are deciding
which movie to see, you can convert a significant number of them
to your movie."
What Studios Are Doing With MovieFone This Summer
#In the highly competitive summer season, studios advertise on
MovieFone to break through the clutter
of an over-crowded marketplace. MovieFone's unique ability to
reach avid moviegoers during their decision-making process,
combined with its state-of-the-art interactive promotional
capabilities, allow studios
to create exciting programs that make their films stand out. What
follows are some highlights of what we're working on for the
summer:
DISNEY
* Disney supports Leslie Nielson's new action spoof Spy Hard
with a strong advertising campaign on MovieFone.
* Other MovieFone-supported Disney films slated to open
this summer include Nicolas Cage's Alcatraz-based action thriller,
The Rock, and John Travolta's Phenomenon, a
contemporary romantic fable.
SONY
* As part of their strong MovieFone advertising campaign, Sony
will undertake the biggest promotion in MovieFone history entitled
"A Sony Summer." We cannot reveal the details of this
unprecedented event, but stay tuned...it promises to
be spectacular.
MGM/UNITED ARTISTS
* Moll Flanders, based on William Defoe's classic 1772 novel,
will open the summer for MGM/UA's advertising efforts on
MovieFone. Other films slated for advertising on MovieFone
include the Woody Harrelson and Randy Quaid bowling comedy,
Kingpin, and the action comedy, Fled, starring Laurence Fishburne
and Stephen Baldwin.
MIRIMAX
* To complement their advertising on MovieFone, Miramax
initiated a whole new form of contest entry via 777-FILM -- voice-
recording.
* It began with Beautiful Girls, when callers were given 30 -
40 seconds to describe in their own words why a woman they know is
the most "beautiful girl" in the world.
* The success of Beautiful Girls led to similar campaigns for
Flirting With Disaster, and The Pallbearer.
UNIVERSAL
* To support their significant advertising schedule on
MovieFone, Universal Pictures and MovieFone are working on
exciting summer promotions that are sure to enhance awareness and
increase ticket sales:
* First out of the gate is the Flipper Sweepstakes, where
MovieFone callers can enter to win a fun family trip for four to
the Bahamas.
* Universal and MovieFone are also working on promotions for
Dragonheart, The Nutty Professor, and The Frighteners.
Fun Fact:
MovieFone received its
150 Millionth call in...
March 1996
The Debut Of The
"Amazing Cornelius"
Keep an eye out for the
new MovieFone trailers this summer
As the summer blockbusters begin to appear on screen, so will new
MovieFone trailers, featuring "Cornelius,"
the amazing psychic.
A fictitious
game show, "The Psychic Challenge"
provides the interesting
setting for world-renowned
psychic, Cornelius, to
test his skills against Ethel Strassberg, a 70-year-old retired
seamstress. The challenge is to see which contestant can answer
the simple question presented by the game show host:
"What action movie just opened?"
The trailer will be unveiled this summer on all theater screens,
as well as on KABC-TV in Los Angeles
and Citytv in Toronto.
Down the road, look for other new trailers as well. We don't want
to spoil the surprise, but we can give you the inside scoop. In
what is becoming something of a series, Cornelius will once again
try to beat the clock against another menacing opponent.
Welcome To Our New Sponsors
Beginning April 12, New York MovieFone callers were greeted with
something NEW... we mean W-N-E-W. WNEW 102.7 is our new exclusive
radio sponsor in NY, bringing a fresh, cutting-edge perspective to
promoting MovieFone. Their sponsorship of 777-FILM rounds out
their already strong promotional efforts to target moviegoers in
the market.
MovieFone's newest market, Kansas City, has seen rapid growth, no
doubt due to the strength of our sponsors, The Kansas City Star
and KPRS HOT 103 JAMZ, and local exhibitors including CCC and
Dickinson. We're looking forward to doing great things with them.
As the summer heats up
and call volume continues
to climb, MovieFone will
generate even greater
sponsor awareness with moviegoers in all our
markets.
What's New On The Local Scene? City Highlights
On the horizon: Expansion into new markets this summer will
include Cincinnati and Salt Lake City, bringing the overall number
of MovieFone markets to 28.
Chicago Film
Critics Awards:
MovieFone was proud to be a sponsor of the 8th Annual Chicago Film
Critics Awards, held Monday, March 11. MovieFone supported
the Awards by providing information on the Chicago MovieFone
system, alerting over 100,000 avid movie-goers in market about the
special event. We're
looking forward to
participating next year.
New York Events: Because MovieFone supports local industry
events, millions of New York MovieFone callers will learn about:
The Gen Art Film Festival, featuring nights of films by today's
most promising young independent filmmakers. (Saturday, April 27 -
Friday, May 3).
"A Day at the Movies," An all day street festival with live
events, an auction of valuable movie memorabilia, celebrity
appearances, the "Movie Parade," floats, movie vendor booths,
celebrity look-alike contests, and much more (Sunday,
June 2).
How To Reach Us
Four World Trade Center 5th Floor New York, NY 10048 Phone:
212-504-7442 Fax:212-504-7494
1875 Century Park East 22nd Floor Los Angeles, CA 90067
Phone: (310) 557-1555 Fax:(310) 557-1666
[email protected] MovieFone is a publicly traded company
(Nasdaq: MOFN)