VIDEO UPDATE INC
S-3, 1997-02-21
VIDEO TAPE RENTAL
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   As filed with the Securities and Exchange Commission on February 21, 1997

                                                  Registration No. 333-_________

================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   -----------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933

                                   -----------

                               VIDEO UPDATE, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            DELAWARE                                         41-1461110
- ----------------------------------                       -------------------
(State or other jurisdiction                               (IRS Employer
 of incorporation or organization)                       Identification No.)

                    DANIEL A. POTTER, CHIEF EXECUTIVE OFFICER
                               VIDEO UPDATE, INC.
                             3100 WORLD TRADE CENTER
                             30 EAST SEVENTH STREET
                            ST. PAUL, MINNESOTA 55101
                                 (612) 222-0006
           ------------------------------------------------------------
          (Address, including zip code, and telephone number, including
           area code, of registrant's principal executive offices and
            name, address and telephone number of agent for service)

                                -----------------
                                   COPIES TO:

                          LAWRENCE H. GENNARI, ESQUIRE
                           O'CONNOR, BROUDE & ARONSON
                          950 WINTER STREET, SUITE 2300
                          WALTHAM, MASSACHUSETTS 02154
                                 (617) 890-6600

         Approximate  date of commencement of proposed sale to the public:  From
time to time after this Registration Statement becomes effective.

         If the only securities  being registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box: | |

         If any of the  securities  being  registered  on  this  Form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, check the following box: |X|

 



                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

                                                     Proposed             Proposed
Title of Each Class                                  Maximum              Maximum                Amount of
of Securities to Be        Amount to                 Offering Price       Aggregate             Registration
Registered                 Be Registered             per Unit (1)         Offering Price (1)        Fee
- ----------------------     -------------             ---------------      ------------------     ----------
<S>                           <C>                  <C>                   <C>                 <C>   
Class A Common
  Stock, $.01 par
  value per share
  (the "Common
  Stock") (2) ........          70,106               $4.65625              $326,431.06           $98.92

</TABLE>

- ---------------------------

(1)      Estimated solely for calculation of the amount of the registration fee.
         All  shares  of  Common   Stock  are  being   offered  by  the  Selling
         Stockholders  who are not restricted as to the price or prices at which
         such  securities may be sold.  Such  securities  are  anticipated to be
         offered at prices approximating  fluctuating market prices.  Therefore,
         pursuant to Rule 457 of the  Securities  Act of 1933,  as amended,  the
         registration  fee has been calculated  based upon the average of $4.625
         per share and  $4.6875 per share,  the closing bid and asked  prices of
         the  Company's  Common  Stock,  respectively,  on February 18, 1997, as
         reported by the NASDAQ National Market System Stock Market.

(2)      Pursuant  to Rule 416 also  registered  hereunder  are such  additional
         indeterminate number of shares of Common Stock that may become issuable
         pursuant to antidilution adjustments, stock splits, stock dividends and
         similar adjustments.

         THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS  EFFECTIVE  DATE UNTIL THE  REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES  ACT OF 1933, AS AMENDED,  OR UNTIL THIS  REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.

                                       -2-




         Information  contained herein is subject to completion or amendment.  A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.








                 SUBJECT TO COMPLETION, DATED FEBRUARY 21, 1997
PROSPECTUS
                               VIDEO UPDATE, INC.
                     70,106 SHARES OF CLASS A COMMON STOCK,
                            $.01 PAR VALUE PER SHARE

         This Prospectus  relates to 70,106 shares of Class A Common Stock, $.01
par value per share (the "Class A Common Stock" or the Common Stock"),  of Video
Update, Inc., a Delaware corporation (the "Company"), for reoffer or resale from
time to time by the  selling  stockholders  (the  "Selling  Stockholders").  See
"Selling Stockholders."

         This offering (the "Offering") is not being underwritten. The shares of
Common Stock being  offered  hereunder  may be sold by the Selling  Stockholders
and/or  their  registered  representatives  from  time to time at  prices  to be
determined  at the time of such sales.  No minimum  purchase is required  and no
arrangement  has been made to have funds  received by such Selling  Stockholders
and/or their registered  representatives  placed in an escrow,  trust or similar
account or arrangement,  unless the proceeds come from a purchaser residing in a
state in which  the sale of those  securities  has not yet been  qualified.  See
"Plan of Distribution."

         The Company's  Common Stock and redeemable Class B Warrants (the "Class
B  Warrants")  are traded on the NASDAQ  National  Market  System  Stock  Market
("NASDAQ")  under the symbols "VUPDA" and "VUPDZ,"  respectively.  The shares of
Common Stock to be offered for sale pursuant to this  Prospectus  may be offered
for sale on NASDAQ or in  privately  negotiated  transactions.  On February  18,
1997,  the closing bid price of the Company's  Common Stock and Class B Warrants
on NASDAQ was $4.625 per share and $1.75 per Warrant.

                                   ----------

         THE SECURITIES  OFFERED HEREBY INVOLVE  CERTAIN RISKS TO THE PURCHASERS
OF SUCH SECURITIES. SEE "RISK FACTORS" BEGINNING ON PAGE 7 OF THIS PROSPECTUS.

                                   ----------
         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.
<TABLE>
<CAPTION>
                                                              Underwriting       Proceeds to
                                            Price to          Discounts and      Selling
                                            Public(1)         Commissions(2)     Stockholders(2)(3)
                                            ---------         --------------     ------------------
<S>                                      <C>                     <C>             <C>         
Per Share of Common Stock ...               $ 4.65625              -0-              $ 326,431.06
Total(3) ...................................$ 4.65625              -0-              $ 326,431.06

</TABLE>
- ----------------------------
(1)      Estimated prices solely for the purpose of this Prospectus based on the
         closing bid and asked prices for the Common Stock of $4.625 and $4.6875
         as reported on NASDAQ on February 18, 1997.
(2)      The Selling  Stockholders  will be responsible  for any commissions for
         the sale of the shares of Common Stock offered in this Prospectus.  The
         distribution of the shares by the Selling  Stockholders may be effected
         in one or more  transactions  that may take place on NASDAQ,  including
         ordinary broker's transactions,  privately negotiated transactions,  or
         through  sales to one or more  dealers for the resale of such shares as
         principals,  at market prices prevailing at the time of sale, at prices
         related to such  prevailing  market  prices,  or at negotiated  prices.
         Usual  and  customary  or  specifically  negotiated  brokerage  fees or
         commissions may be paid by the Selling  Stockholders in connection with
         such sales.
(3)      Offering expenses  estimated at  $20,000  are  payable by the  Company 
         pursuant to its agreement with the Selling Stockholders.  See "Selling 
         Stockholders."
                                   -----------
                The date of this Prospectus is ___________, 1997.





                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  can be inspected  and copies  thereof may be
obtained,  at prescribed rates, at the public reference facilities maintained by
the  Commission at the Public  Reference  Section,  Room 1024, 450 Fifth Street,
N.W.,  Washington,  D.C. 20549, and at the Commission's Regional Offices located
at 7 World Trade Center, 13th Floor, New York, New York 10048, and The Northwest
Atrium  Center,  500  West  Madison  Street,   Suite  1400,  Chicago,   Illinois
60661-2511.  Copies of such  material  can be  obtained at  prescribed  rates by
writing to the Public  Reference  Section of the Commission at 450 Fifth Street,
N.W., Washington,  D.C. 20549 or such information can be retrieved and inspected
on the World Wide Web at http://www.sec.gov.

         The Company's  Common Stock and Class B Warrants are listed for trading
on NASDAQ. Reports and other information concerning the Company can be inspected
at the  offices  of The  NASDAQ  Stock  Market  located  at 1735 K Street,  N.W.
Washington, D.C. 20006.

         The Company has filed a  Registration  Statement  on Form S-3 under the
Securities Act of 1933, as amended (the "Securities  Act"),  covering the Common
Stock  included in this  Prospectus.  This  Prospectus  does not contain all the
information  set forth in or annexed as exhibits to the  Registration  Statement
filed  by the  Company  with  the  Commission  and  reference  is  made  to such
Registration  Statement and the exhibits  thereto for the complete text thereof.
For further  information with respect to the Company and the securities  offered
hereby, reference is made to the Registration Statement,  including the exhibits
filed as part thereof,  copies of which may be obtained at prescribed rates upon
request to the Commission in Washington,  D.C. Any statements  contained  herein
concerning the provisions of any documents are not necessarily complete, and, in
each instance,  such  statements are qualified in their entirety by reference to
such  document  filed as an exhibit to the  Registration  Statement or otherwise
filed with the Commission.

         NO DEALER,  SALESMAN,  OR ANY OTHER PERSON HAS BEEN  AUTHORIZED TO GIVE
ANY  INFORMATION OR TO MAKE ANY  REPRESENTATIONS,  OTHER THAN THOSE CONTAINED OR
INCORPORATED  BY  REFERENCE  IN THIS  PROSPECTUS,  AND,  IF GIVEN OR MADE,  SUCH
INFORMATION OR REPRESENTATION  MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY OR THE SELLING STOCKHOLDERS.  THIS PROSPECTUS DOES NOT CONSTITUTE
AN OFFER BY THE  SELLING  STOCKHOLDERS  TO SELL  ANY OF THE  SECURITIES  OFFERED
HEREBY IN ANY  JURISDICTION TO ANY PERSON TO WHOM IT IS UNLAWFUL FOR THE SELLING
STOCKHOLDERS  TO MAKE SUCH OFFER IN SUCH  JURISDICTION.  NEITHER THE DELIVERY OF
THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER  SHALL,  UNDER ANY  CIRCUMSTANCE,
CREATE  ANY  IMPLICATION  THAT  THERE HAS BEEN NO CHANGE IN THE  AFFAIRS  OF THE
COMPANY SINCE THE DATE HEREOF.

                                       -2-




                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The  following  documents,  which  have  been  previously  filed by the
Company  with the  Commission  under  the  Exchange  Act,  are  incorporated  by
reference in this Prospectus:

          (1)     Annual  Report on Form  10-KSB for the fiscal year ended April
                  30, 1996 ("Fiscal 1996");

          (2)     Quarterly  Report on Form 10-QSB for the fiscal  quarter ended
                  July 31, 1996;

          (3)     Quarterly  Report on Form 10-QSB for the fiscal  quarter ended
                  October 31, 1996;

          (4)     Current Report on Form 8-K, dated October 22, 1996;

          (5)     Current Report on Form 8-K, dated December 17, 1996;

          (6)     Current Report on Form 8-K, dated January 15, 1997;

          (7)     Current Report on Form 8-K, dated February 11, 1997;

          (8)     Definitive Proxy Statement, dated November 13, 1996; and

          (9)     Description  of the  Company's  Common Stock in the  Company's
                  Form 8-A Registration  Statement,  declared  effective on July
                  20, 1994.

         All documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or 15(d) of the Exchange Act  subsequent to the date of this  Prospectus  and
prior to the termination of the Offering  described herein shall be deemed to be
incorporated by reference into this  Prospectus from the respective  dates those
documents are filed.

         Any statement contained herein or in a document  incorporated or deemed
to be  incorporated  by  reference  herein  shall be  deemed to be  modified  or
superseded for purposes of the Registration Statement and this Prospectus to the
extent that a statement  contained herein or in any subsequently  filed document
which also is or is deemed to be  incorporated  by reference  herein modifies or
supersedes  such statement.  Any such statement so modified or superseded  shall
not be deemed, except as so modified or superseded,  to constitute a part of the
Registration Statement or this Prospectus.

         The Company will provide,  without charge,  to each person who receives
this Prospectus,  upon the written or oral request of any such person, a copy of
any or all of the documents  which have been  incorporated  herein by reference,
other than exhibits to such  documents  (unless such  exhibits are  specifically
incorporated by reference).  Requests should be directed in writing to Daniel A.
Potter,  Chairman and Chief Executive  Officer,  Video Update,  Inc., 3100 World
Trade Center, 30 East Seventh Street, St. Paul, Minnesota 55101, or by telephone
at (612) 222-0006.

                                       -3-





                               RECENT DEVELOPMENTS

         No material  changes in the Company's  affairs have occurred  since the
end of  Fiscal  1996,  which  have not been  described  in a report on an Annual
Report on Form 10-KSB,  a Quarterly Report on Form 10-QSB or a Current Report on
Form 8-K filed by the Company under the Exchange Act.

                                       -4-




                                   THE COMPANY

         The following  summary does not purport to be complete and is qualified
in its  entirety  by and should be read in  conjunction  with the more  detailed
information and financial statements  (including the notes thereto) incorporated
into this  Prospectus.  The Company  utilizes a fiscal year ending  April 30 and
each year referred to herein shall be referred to as "fiscal."  Investors should
carefully consider the information set forth under the heading "Risk Factors."

         The Company owns and operates 243 video specialty stores under the name
"Video  Update"  located  in  Alaska,  Arizona,  Illinois,  Indiana,  Minnesota,
Missouri, Nevada, Oregon, Pennsylvania,  Texas, Washington, Wisconsin and Canada
and franchises 28 additional video specialty stores  predominantly in the United
States as of  November  30,  1996.  All of the  Company's  stores in the  United
States, and approximately 50% of the Company's Canadian stores, are superstores,
which are  defined as retail  video  stores  that  carry more than 7,500  rental
units.  The Company believes that, as of the end of its most recent fiscal year,
it was the fourth largest video specialty  retailer in the United States and the
third largest video  specialty  retailer in Canada based on the number of stores
it operates and franchises.  Video Update stores in the United States and Canada
offer on average  approximately  11,300 and 8,000  rental  units,  respectively,
including  multiple  copies of new and popular  releases and video  games,  in a
visually appealing and customer friendly layout.

         The Company  franchised  its first store in January 1983 and opened its
first  Company-owned  store in September  1989.  By July 1994,  when the Company
completed its initial public offering, the Company had grown to 15 Company-owned
stores and 30 franchised  stores and had developed a  cost-effective  superstore
format that distinguished the Company from other video retailers by providing it
with the  flexibility  to expand  into  desirable  sites in both small and large
markets without  compromising  profitability  or decreasing the number of viable
markets into which it could expand. During fiscal 1996, the Company grew rapidly
in size from 33 to 204  Company-owned  stores.  During this period,  the Company
acquired  136  video  stores  in  12  transactions   and  opened  35  new  video
superstores.

         The  Company's  management  has  substantial  experience  in the  video
retailing industry.  The Company's senior management  operations team has worked
together  for more  than ten  years.  Management's  depth of  experience  in the
knowledge of the industry are reflected in both the Company's operating strategy
and growth strategy.  The key elements of the Company's  operating  strategy are
to: (i)  provide an  extensive  selection  of  videocassettes  tailored  to each
store's local market, (ii) effectively manage  videocassette  inventories within
stores utilizing the Company's  integrated  point-of-sale  ("POS") system, (iii)
aggressively  market the Company's  stores  through  couponing,  direct mail and
other promotions,  (iv) concentrate its stores  geographically within markets to
achieve economies of scale, and (v) maintain consistency of image and operations
throughout the Company's network of stores.

         The Company's  objective is to become a national  presence in the video
rental  industry.  The key elements of the Company's  growth strategy are to (i)
acquire  chains of stores  that  present  an



                                      -5-




attractive  combination  of price,  profitability  and  location,  (ii) open new
superstores  utilizing its low-cost format in existing  markets and selected new
markets, and (iii) franchise  superstores,  primarily in areas where the Company
does not expect to pursue  acquisitions or new store development.  During fiscal
1997,  the Company  expects that most of its growth will come from  acquisitions
and new superstore openings. In addition to acquired stores, the Company expects
to open 60 or more new superstores during fiscal 1997.

         The Company believes that the home video industry is highly fragmented.
According to published reports by Paul Kagan  Associates,  Inc., a media analyst
unaffiliated  with the Company ("Paul  Kagan"),  there were an estimated  27,400
video  specialty  stores in the United States in 1994,  including  approximately
6,100 superstores.  According to Video Store Magazine,  an industry publication,
only nine multiple  store  businesses  operated in excess of 100 stores in 1995.
The Company also  believes  that the retail video  industry  has  experienced  a
recent trend toward  consolidation  driven by the recognition by store operators
of the competitive advantages that larger organizations enjoy in terms of access
to working capital,  marketing efficiencies and other economies of scale and the
enhanced ability to obtain quality retail  locations.  The Company believes that
attractive  acquisition  opportunities  will  continue to arise as the  industry
consolidates.

         The  Company  was   incorporated  in  Minnesota  in  October  1983  and
reincorporated  in Delaware in March 1994. The Company's  executive  offices are
located at 3100 World Trade  Center,  30 East 7th Street,  St.  Paul,  Minnesota
55101, and its telephone number is (612) 222-0006.

         Information    contained   in   this   Prospectus    Summary   contains
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform  Act  of  1995,  which  can  be  identified  by  the  use  of
forward-looking  terminology such as "may," "will," "would," "could,"  "intend,"
"plan,"  "except,"  "anticipate,"  "estimate,"  or  "continue"  or the  negative
thereof or other variations thereon or comparable terminology.  Please see "Risk
Factors" for certain cautionary  statements  identifying  important factors with
respect  to  such  forward-looking  statements,   including  certain  risks  and
uncertainties,  that could cause actual results to differ  materially from those
in such forward-looking statements.



                                       -6-




                                  RISK FACTORS

         Investors should carefully consider the following matters in connection
with an  investment  in the  Class A  Common  Stock  in  addition  to the  other
information   contained  or  incorporated  by  reference  in  this   Prospectus.
Information  contained or incorporated by reference in this Prospectus  contains
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform  Act  of  1995,  which  can  be  identified  by  the  use  of
forward-looking  terminology such as "may," "will," "would," "could,"  "intend,"
"plan," "expect," "anticipate," "estimate" or "continue" or the negative thereof
or other variations  thereon or comparable  terminology.  The following  matters
constitute cautionary  statements  identifying important factors with respect to
such forward- looking  statements,  including  certain risks and  uncertainties,
that  could  cause  actual  results  to  differ  materially  from  those in such
forward-looking statements.

UNCERTAIN ABILITY TO ACHIEVE AND MANAGE PLANNED EXPANSION

         The Company's  future  success and continued  growth will depend on its
ability to acquire,  open and  franchise  new stores and to operate these stores
profitably.  The  Company  grew  rapidly  during  fiscal  1996  from  33 to  204
Company-owned  stores.  The  Company  intends to  continue  its rapid  expansion
through  future  acquisitions  and  expects  to open 60 or more new  superstores
during fiscal 1997. The Company's expansion is dependent on a number of factors,
including its ability to hire, train, retain and assimilate competent management
and store-level employees, the adequacy of the Company's financial resources and
the  Company's  ability to  identify  new  markets in which it can  successfully
compete,  to locate suitable  superstore  sites and negotiate  acceptable  lease
terms and to adapt its purchasing,  management  information and other systems to
accommodate  expanded  operations.  In  addition,  the  Company is  increasingly
entering  new  markets  in  which  it has no  prior  operating  experience.  The
Company's expansion is also dependent on the timely fulfillment by landlords and
others of their  contractual  obligations  to the Company,  the  maintenance  of
construction  schedules  and the speed at which  local  zoning and  construction
permits can be obtained. No assurance can be given that the Company will be able
to achieve its planned  expansion  or that  expansion  will be  profitable.  The
Company's planned expansion,  including growth through acquisitions,  will place
increasing pressure on the Company's  management  controls.  A failure to manage
successfully  its  planned   expansion  would  adversely  affect  the  Company's
business.  No assurance  can be given that the Company's new stores will achieve
sales and  profitability  comparable to the Company's  existing  stores.  If the
Company  achieves  its plans for growth,  no Company  executive,  other than Mr.
Christopher  Gondeck,  its Chief  Financial  Officer,  will have had significant
experience  operating a company as large, in terms of stores or annual sales, as
the Company.

RISKS ASSOCIATED WITH ACQUISITIONS

         General.  The Company's growth strategy includes  acquisitions.  During
fiscal 1996, the Company acquired,  in 12 transactions,  136 video rental stores
in Alaska,  Arizona,  Indiana,  Minnesota,  Nevada,  Washington  and Canada.  No
assurance  can be given that the Company  will  successfully  identify  suitable
acquisition  candidates,  complete  acquisitions,  integrate acquired 




                                      -7-




operations into its existing operations or expand into new markets. No assurance
can be given that recent  acquisitions  or future  acquisitions  will not have a
material adverse effect upon the Company's  operating  results,  particularly in
the fiscal quarters immediately following the consummation of such transactions,
while the operations of the acquired  businesses are being  integrated  into the
Company's  operations.  Once  integrated,  acquired  operations  may not achieve
levels  of  revenues  or  profitability  comparable  to  those  achieved  by the
Company's existing operations, or otherwise perform as expected.

         Limited Knowledge and Operating  History.  Notwithstanding  its own due
diligence investigation,  management has, and will have, limited knowledge about
the specific operating history, trends and customer buying patterns of the video
specialty  stores acquired in its recent  acquisitions  or future  acquisitions.
Consequently,  no  assurance  can be given that the Company will be able to make
future  acquisitions at favorable  prices,  that acquired stores will perform as
well as they had performed historically or that the Company will have sufficient
information  to  analyze  accurately  the  markets  in which it  elects  to make
acquisitions.  Failure to pay reasonable  prices for  acquisitions or to acquire
profitable  video specialty  stores could have a material  adverse effect on the
Company's financial condition and results of operations.

         Integration. Although the Company endeavors to integrate and assimilate
the  operations  of  acquired  stores in an  effective  and  timely  manner,  no
assurance can be given that the Company will be  successful in such  integration
attempts or that the Company will be able to hire, train,  retain and assimilate
selected individuals  employed at acquired stores.  Further, no assurance can be
given that the Company will  successfully  integrate its recent  acquisitions or
any other future acquired  businesses into the Company's  purchasing,  marketing
and management information systems.

         Competition for Acquisitions.  Certain of the Company's larger,  better
capitalized  competitors  may seek to acquire  some of the same video  specialty
stores that the Company  seeks to acquire.  Such  competition  for  acquisitions
would likely increase  acquisition  prices and related costs and result in fewer
attractive acquisition opportunities, which could have a material adverse effect
on the Company's growth.

         Significant  Future Charges to Earnings  Arising from  Amortization  of
Goodwill.  At October 31, 1996,  the Company had  $25,402,000 of goodwill on its
balance  sheet that  resulted  primarily  from the  acquisition  of video rental
stores,  which will be  amortized  over 20 years.  The Company  expects that its
operating  results  for  future  quarters  over the next 20 years  will  reflect
quarterly,  non-cash  charges of  approximately  $372,000  for  amortization  of
goodwill  from these  acquisitions.  The Company  also  anticipates  that future
acquisitions  will involve the recording of a significant  amount of goodwill on
its balance sheet, which will be amortized over varying periods of time of up to
20 years.

                                       -8-





         Misrepresentations and Breaches by Sellers. In completing acquisitions,
the Company relies upon certain representations, warranties and indemnities made
by the  sellers  with  respect  to  each  acquisition,  as  well  as its own due
diligence  investigation.  No assurance  can be given that  representations  and
warranties in any purchase  agreement are true and correct or that the Company's
due diligence  uncovers all materially  adverse facts relating to the operations
and financial condition of acquired  businesses.  To the extent that the Company
is  required  to pay for  obligations  of  acquired  businesses,  or if material
misrepresentations  exist, the Company's  operating  results could be materially
adversely affected.

         Deficiency  Payments.  In two of the Company's  prior  acquisitions  in
which an  aggregate  of 594,506  shares of Class A Common  Stock were  issued to
sellers,  the  Company  may  be  obligated  to  make  deficiency  payments  (the
"Deficiency  Payments") to such sellers,  of which payments that may be due with
respect  to 239,163  shares  may be paid in shares of Class A Common  Stock (the
"Deficiency  Shares")  at the option of the  Company.  In one  acquisition,  the
Deficiency  Payment is  expected  to be equal to the number of issued  shares of
315,343 multiplied by the difference between the guaranteed price for each share
of Class A Common Stock of $7.00 on certain dates beginning in October 1997, and
the average  market price on such dates,  if such  average  market price is less
than the guaranteed price. In another acquisition,  the Deficiency Payment is to
be calculated based on the difference between the guaranteed price of $12.00 per
share and the actual price received per share (in the aggregate) for the 239,163
shares in bona fide,  arm's  length  transactions  by the seller  during the six
month  period  from March 1996 to  September  1996.  (The  Company is  currently
disputing the  calculation of and timing for Deficiency  Payments  claimed to be
due by holders of the 239,163  shares.) In a third  acquisition,  the Deficiency
Payment  is to be  calculated  based on the  number of  issued  shares of 40,000
multiplied by the difference on certain dates between the  guaranteed  price for
each share of (i) $10.00  with  respect to  one-half  of such  shares,  and (ii)
$15.00 with  respect to the other half,  and the  average  market  price on such
dates, if the average market price is less than the guaranteed  price.  Based on
the closing  sale price of the Class A Common  Stock of $4.6875 on February  18,
1997,  the aggregate  additional  Deficiency  Payments that the Company would be
liable for is approximately  $2,369,000.  To the extent any Deficiency  Payments
are required,  the Company's  cash flow,  depending on whether the deficiency is
satisfied by a cash payment or issuance of shares, could be materially adversely
affected.

COMPETITION

         The video rental business is highly  competitive.  The Company competes
with  other  video  retail  stores,   including  other  superstores,   and  with
supermarkets,  pharmacies,  convenience stores, bookstores, mass merchants, mail
order  operations,  vending  machines  and  other  retailers,  as  well  as with
noncommercial sources such as libraries.  Some of the Company's competitors have
significantly greater financial and marketing resources,  market share, and name
recognition than the Company.  Many of the  Company-owned  and franchised stores
compete  with  stores  operated  by the  Blockbuster  Entertainment  division of
Viacom, Inc. ("Blockbuster"),  some of which are in very close proximity,  which
could  have an  adverse  impact on the  Company's  results  of  operations.  The
Company's franchise  operations also compete with numerous franchise  operations
in many industries 


                                      -9-





that  have  significantly   greater  financial  and  human  resources  and  more
experience in selling  franchises than does the Company.  Potential  franchisees
may believe  that these  franchisors  may offer  potential  franchisees  greater
opportunities for success than the Company.

POSSIBLE ADVERSE EFFECT OF NEW TECHNOLOGIES ON THE VIDEO RENTAL BUSINESS

         The Company also currently  competes with pay-per-view cable television
systems.  Recently developed digital compression  technology combined with fiber
optics and other  technology  will  eventually  permit cable  companies,  direct
broadcast satellite companies and other telecommunications companies to transmit
a much greater  selection of movies to homes at scheduled  intervals  throughout
the day. Ultimately, these technologies could lead to the availability of movies
to the consumer on demand. Certain cable and other telecommunications  companies
have tested and are continuing to test movie-on-demand services in some markets.
Technological  advances could have a material  adverse effect on the business of
the Company.

CHANGES IN STUDIO DISTRIBUTION AND PRICING

         Changes in the manner in which  movies are marketed by the studios that
produce  them,  primarily  related  to an  earlier  release  of movie  titles to
alternative  distribution channels,  could substantially decrease the demand for
video  rentals,  which  could have a material  adverse  effect on the  Company's
financial condition and results of operations. In addition, changes in the movie
studios'  wholesale  pricing  structure for videos could result in a competitive
disadvantage for all video specialty stores, including those of the Company.

FINANCING GROWTH

         Future expansion through  acquisitions or new superstore  openings will
require significant capital. To date, the Company has financed  acquisitions and
superstore openings with cash from operations,  the proceeds of prior equity and
debt offerings,  borrowings  under bank  facilities,  trade credit and equipment
leases.  The Company  currently  intends to finance future  acquisitions and new
superstore  openings  from the net  proceeds  of the sale or issuance of debt or
equity securities,  with cash from operations,  and from borrowings under credit
facilities. If such sources do not provide sufficient funds, the Company will be
unable to pursue its growth strategy, which would have a material adverse effect
on the Company's ability to increase its revenues and net income.

SEASONALITY AND OTHER FACTORS

         The Company's  business is somewhat  seasonal,  with revenues in April,
May,  September  and October  generally  lower than in other months of the year.
Future operating results may be affected by many factors,  including  variations
in  the  number  and  timing  of  store  openings  and   acquisitions,   weather
(particularly  on weekends and holidays),  the public  acceptance of new release
titles available for rental, competition, marketing programs, special or unusual
events and other  factors  that may  affect  retailers  in  general.  Also,  any
concentration of new superstore  openings and the 


                                      -10-




related pre-opening costs in any particular fiscal quarter could have a material
adverse effect on the Company's operating results for that quarter.

RISKS ASSOCIATED WITH FRANCHISE OPERATIONS

         Since its  inception,  the Company has sold  franchises  and  generated
revenue  from  franchise  fees,  royalties  and sales of  initial  inventory  to
franchisees.  No assurance  can be given that the Company can continue to market
and sell its franchises,  or operate its franchise program at profitable levels.
In addition,  no assurance can be given that all franchisees  will operate their
superstores  in  accordance  with  the  Company's  operating  guidelines  and in
compliance   with  all  material   provisions   of  the   franchise   agreement.
Additionally,  the Company is subject to the Federal  Trade  Commission's  Trade
Regulation Rule entitled  "Disclosure  Requirements and Prohibitions  Concerning
Franchising  and Business  Opportunity  Ventures" and state laws and regulations
that govern the offer and sale of franchises. If the Company is unable to comply
with applicable federal and state franchise sales laws or the regulations of any
state that  regulates  the offer and sales of  franchises,  the Company  will be
unable  to offer  and  sell  franchises.  No  assurance  can be  given  that the
Company's  franchising  program will not be adversely affected by its failure to
register or file in certain states.

DEPENDENCE ON KEY PERSONNEL

         The Company's  future  success  depends to a significant  extent on the
continued  contributions of Daniel A. Potter,  the Company's  Chairman and Chief
Executive Officer, and John M. Bedard, the Company's President.  The loss of the
services of either of these officers could have a material adverse effect on the
Company.  The Company's  continued growth and profitability  also depends on its
ability to attract,  motivate, and retain other management personnel,  including
qualified  store  managers.  No assurance  can be given that the Company will be
successful in attracting,  motivating and retaining such personnel.  The Company
has no employment  agreements with its officers or key personnel other than with
Messrs. Potter and Bedard.

CHARGE TO INCOME IN THE EVENT OF RELEASE OF ESCROW SHARES

         The 1,300,000  shares (the "Escrow  Shares') of the  Company's  Class B
Common Stock, $.01 par value per share (the "Class B Common Stock"), placed into
escrow by Messrs.  Potter,  Bedard and Howard in  connection  with the Company's
initial public  offering will be released upon the achievement by the Company of
certain  earnings  goals or if the Class A Common Stock  reaches  certain  price
goals. The Securities and Exchange  Commission (the  "Commission") has adopted a
position with respect to arrangements such as the escrow arrangement above. This
position  provides  that in the event any shares are released from escrow to the
stockholders  of  the  Company  who  are  officers,  directors,  consultants  or
employees of the Company, a non-cash  compensation  expense will be recorded for
financial  reporting  purposes.  Therefore,  if the  Company  attains any of the
earnings  thresholds or the Company's Class A Common Stock meets certain minimum
bid prices  required  for the release of the Escrow  Shares,  the  release  will
require the Company to recognize additional  compensation expense.  Accordingly,
the Company  will, in the event of the release of the Escrow  


                                      -11-




Shares,  recognize during the period in which the earnings thresholds are met or
such minimum bid prices  obtained,  what could be a substantial  non-cash charge
that would have the effect of substantially reducing or eliminating earnings, if
any, at such time. Although the amount of compensation expense recognized by the
Company will not affect the Company's total  stockholders'  equity or cash flow,
it may have a depressive effect on the market price of the Company's securities.

CONTROL BY PRINCIPAL STOCKHOLDERS

         The  Company's   founders,   Daniel  A.  Potter  and  John  M.  Bedard,
beneficially own or control 420,000 shares of Class A Common Stock and 1,964,876
shares of Class B Common Stock  representing  approximately 12% of the Company's
outstanding  capital stock and  approximately 36% of the total voting power. The
Class A Common Stock and Class B Common Stock are essentially identical,  except
the Class B Common  Stock has five votes per share and the Class A Common  Stock
has one vote per share on all matters  upon which  stockholders  can vote.  As a
result,  Messrs.  Potter  and  Bedard are able to  substantially  influence  all
matters  requiring  approval by the  stockholders of the Company,  including the
election of directors.  Furthermore,  the disproportionate  vote afforded to the
Class B Common Stock could impede or prevent a change of control of the Company.
As a result,  potential  acquirors  may be  discouraged  from seeking to acquire
control of the Company through the purchase of Class A Common Stock, which could
have a depressive effect on the price of the Class A Common Stock.

POSSIBLE  DEPRESSIVE  EFFECT ON PRICE OF  SECURITIES  OF FUTURE  SALES OF COMMON
STOCK AND EXERCISE OF WARRANTS; ISSUANCE OF ADDITIONAL SHARES

         The Company has outstanding  18,107,841  shares of Class A Common Stock
and 2,000,000 shares of Class B Common Stock (including the Escrow Shares).  All
but  145,106  of the  18,107,841  shares  of  Class  A  Common  Stock  currently
outstanding are freely tradeable  without  restriction under the Securities Act,
unless  acquired by  "affiliates"  of the Company as that term is defined in the
Securities  Act. In  addition,  all of the shares of Class A Common Stock issued
upon exercise of the following  convertible  securities will be freely tradeable
without restriction under the Securities Act upon such exercise, unless acquired
by  affiliates  of the  Company:  (i)  8,504,825  shares of Class A Common Stock
issuable upon exercise of outstanding  Class B Warrants,  (ii) 117,500 shares of
Class A Common Stock  issuable upon exercise of the Unit Purchase  Option issued
to D.H. Blair Investment Banking Corp. ("Blair") in connection with its services
as underwriter of the Company's  initial pubic offering (the "Initial  Option"),
(iii) 230,550  shares of Class A Common Stock issuable upon exercise of the Unit
Purchase  Option issued to Blair in connection  with its services as underwriter
of  the  Company's   subsequent   public  offering  (the  "Subsequent   Option")
(collectively,  the Initial Option and the Subsequent  Option are referred to as
the "Blair Options"),  (iv) 348,050 shares of Class A Common Stock issuable upon
exercise  of the Class A Warrants  underlying  the Blair  Options,  (v)  696,100
shares of Class A Common Stock  issuable  upon  exercise of the Class B Warrants
underlying the Blair Options,  and (vi) 1,870,000 shares of Class A Common Stock
issuable  upon  exercise of the options  issued under the 1994 Stock Option Plan
(the "1994 Plan"),  the 1995 Stock Option Plan (the "1995 Plan"), the 1996 Stock
Option  Plan (the  "1996  Plan") and the 1994


                                      -13-



Formula Stock Option Plan (the "Formula  Plan")  (collectively  the 1994,  1995,
1996 and  Formula  Plans  are  referred  to as the  "Plans").  The  Company  has
authorized  60,000,000  shares of Class A Common  Stock,  of which the Company's
Board  of  Directors  has  the   authority,   without  action  or  vote  of  the
stockholders,  to issue all or part of any  authorized  but  unissued  shares of
Class A Common Stock.  Any such issuance  will dilute the  percentage  ownership
interest of  stockholders  and may further  dilute the book value of the Class A
Common Stock.

         The sale, or availability  for sale, of substantial  amounts of Class A
Common Stock in the public market could adversely  affect the prevailing  market
prices of the Company's  securities  and could impair the  Company's  ability to
raise additional capital through the sale of its equity securities. In addition,
the  existence of the Blair  Options,  Class B Warrants,  and other options that
have been or which may be issued under the Plans may hinder future  financing by
the Company, and exercise of these securities may further dilute the interest of
the  persons  purchasing  Class A Common  Stock.  Further,  the  holders of such
options may exercise them at a time when the Company would  otherwise be able to
obtain additional equity capital on terms more favorable to the Company.

UNCLASSIFIED BALANCE SHEET

         The  Company  uses  an  unclassified  balance  sheet  in its  financial
statements,  and as a result,  does not  classify its assets or  liabilities  as
current or noncurrent.  If the Company were to use a classified balance sheet, a
portion of videocassette  rental  inventories  could be classified as noncurrent
because  they are not  assets  that are  reasonably  expected  to be  completely
realized  in cash  or sold  within  one  year.  The  acquisition  cost of  these
inventories, however, would be reflected in current liabilities.

NO DIVIDENDS

         The Company has not paid any  dividends to its  stockholders  since its
inception  and does not plan to pay  dividends  in the  foreseeable  future.  In
addition,  the terms of a loan  agreement  relating to the  Company's  bank debt
prohibit the payment of dividends  without the lender's  prior written  consent.
The  Company  intends to  reinvest  earnings,  if any,  in the  development  and
expansion of its business.

LIMITATION ON OFFICERS' AND DIRECTORS' LIABILITIES

         Pursuant to the Company's  Restated  Certificate of  Incorporation,  as
authorized  under  applicable  Delaware  law,  directors  of the Company are not
liable for monetary  damages for breach of fiduciary duty,  except in connection
with a breach of the duty of loyalty, for acts or omissions not in good faith or
which involve intentional misconduct or a knowing violation of law, for dividend
payments or stock repurchases  illegal under Delaware law or for any transaction
in which a director has derived an improper personal benefit.  In addition,  the
Company's  Bylaws,  as amended,  provide  that the Company  must  indemnify  its
officers and directors to the fullest  extent  permitted by Delaware law for all
expenses,  fines and judgements  (including reasonable attorneys' fees) incurred


                                      -13-




in the defense or settlement  of any actions  against such persons in connection
with  their  having  served  as  officers  or  directors  of  the  Company.  See
"Indemnification."

ANTITAKEOVER  EFFECTS;  DELAWARE LAW AND CERTAIN  CHARTER AND BYLAW  PROVISIONS;
PREFERRED STOCK

         The Company's  Restated  Certificate of  Incorporation  and Bylaws,  as
amended,  as well as Delaware  corporate law,  contain  certain  provisions that
could have the effect of delaying,  deferring or  preventing a change in control
of the Company and could  adversely  affect the  prevailing  market price of the
Class A Common Stock.  Certain of such provisions impose various  procedural and
other  requirements that could make it more difficult for stockholders to effect
certain corporate actions.  Other provisions allow the Company to issue, without
stockholder approval, preferred stock having rights senior to those of the Class
A Common Stock.  The Company is  authorized  to issue up to 5,000,000  shares of
Preferred Stock, $.01 par value per share (the "Preferred Stock"), none of which
is  currently  outstanding.  The  Preferred  Stock  may be issued in one or more
series,  the terms of which may be  determined  at the time of  issuance  by the
Board of Directors,  without  further  action by  stockholders,  and may include
voting rights  (including the right to vote as a series on particular  matters),
preferences as to dividends and  liquidation,  conversion and redemption  rights
and sinking fund provisions. The issuance of any Preferred Stock could adversely
affect the rights of the holders of Class A Common Stock,  and therefore  reduce
the value of the Class A Common Stock. In particular, specific rights granted to
future  holders of  Preferred  Stock  could be used to  restrict  the  Company's
ability to merge with or sell its assets to a third  party,  thereby  preserving
control of the Company by its then owners.


                                      -14-





                                USE OF PROCEEDS

         The Company  will not  receive any part of the  proceeds of any sale or
transactions made by the Selling Stockholders.

                              SELLING STOCKHOLDERS

         The following  table sets forth, as of February 18, 1997, the number of
shares beneficially owned prior to the Offering,  the number of shares of Common
Stock  offered  hereby,  and the number of shares  beneficially  owned after the
Offering  (assuming sale of all shares of Common Stock being offered  hereby) by
the Selling Stockholders.

<TABLE>
<CAPTION>
                                                              Common
                                                              Stock                           Common Stock
                                                              Beneficially      Common        Beneficially
                                                              Owned             Stock         Owned After
                                                              Prior to          Being         Completion of
Selling Stockholders                                          Offering          Offered        Offering
- --------------------                                          --------          -------       -------------

<S>                                                           <C>             <C>               <C>  
B&R Investment, Inc. (1)                                         15,606          7,553             8,053
Gary and Linda Balfe (1)(2)                                      15,607          7,553             8,054
Glenn and Deborah Bedard (3)                                     15,000         15,000                 0
Michael Talerico (4)                                             40,000         40,000                 0
</TABLE>

- --------------

(1)   The Company  acquired  substantially  all of the assets of B&R Investment,
      Inc. ("B&R") on October 7, 1995.
(2)   Mr. and Mrs. Balfe are the principal stockholders of B&R.
(3)   Mr.  and  Mrs.   Bedard   are  the   principal   stockholders   of  Bedard
      Entertainment, Inc. ("BEI"). The Company acquired substantially all of the
      assets of BEI on January 4, 1996.
(4)   Mr.   Talerico  was  one  of  the  principal   stockholders   of  Talerico
      Enterprises,  Inc. ("TEI"). The Company acquired  substantially all of the
      assets of TEI on October 6, 1995.

         The  shares of  Common  Stock are  being  registered  to permit  public
secondary  trading of the shares from time to time by the Selling  Stockholders.
The Selling  Stockholders  were issued the shares being offered  hereby from the
Company as a result of  certain  acquisitions  completed  by the  Company.  Such
securities  are  being  registered  pursuant  to the  terms  of the  acquisition
agreements at the expense of the Company,  exclusive of fees and expenses of the
Selling  Stockholders'   attorneys  or  other  representatives  and  selling  or
brokerage commissions, if any, as the result of the sale of such securities.

         The Selling  Stockholders  are not restricted as to the price or prices
at which they may sell their  securities  and sales of such  securities  at less
than the market price may depress the market price of the Company's Common Stock
and Class B Warrants.  It is anticipated  that the sale of the securities  being
offered hereby when made, will be made through customary channels either through
broker-dealers   acting  as  agents  or  brokers  for  the  seller,  or  through
broker-dealers  acting as  principals,  who may then  resell  the  shares in the
over-the-counter  market, or at private sales in the over-the-counter  market or
otherwise,  at negotiated prices related to prevailing market prices at the time
of the sales, or by a combination of such methods.  Thus, the period for sale of
such securities by the Selling Stockholders may occur over an extended period of
time.

                                      -15-




                              PLAN OF DISTRIBUTION

         The shares of Common Stock covered  hereby may be offered and sold from
time to time by the Selling  Stockholders listed above. The Selling Stockholders
will act  independently  of the Company in making  decisions with respect to the
timing,  market, or otherwise at prices related to the then current market price
or in negotiated transactions.

         The shares of Common Stock may be sold from time to time by the Selling
Stockholders,  or by  pledgees,  donees,  transferees  or  other  successors  in
interest.  The shares of Common Stock covered by this  Prospectus may be sold by
the Selling  Stockholders in one or more transactions on NASDAQ, or otherwise at
prices and at terms then  prevailing  or at prices  related to the then  current
market price, or in negotiated  transactions.  The shares of Common Stock may be
sold by one or more of the  following:  (a) a block trade in which the broker or
dealer so engaged  will  attempt to sell the shares of Common Stock as agent but
may position and resell a portion of the block as  principal to  facilitate  the
transaction; (b) purchases by a broker or dealer as principal and resale by such
broker or dealer for its account pursuant to this  prospectus;  and (c) ordinary
brokerage transactions and transactions in which the broker solicits purchasers.
Thus, the period of  distribution  of such shares of Common Stock may occur over
an extended  period of time.  The Company is paying all of the other expenses of
registering the securities  offered hereby under the Securities Act estimated to
be $20,000 for filing,  legal,  accounting and miscellaneous  fees and expenses,
and  has  agreed  to  indemnify  the  Selling   Stockholders   against   certain
liabilities, including liabilities under the Securities Act. In effecting sales,
broker-dealers  engaged  by the  Selling  Stockholders  may  arrange  for  other
broker-dealers  to participate.  Usual and customary or specifically  negotiated
brokerage  fees  or  commissions  may be  paid by the  Selling  Stockholders  in
connection  with such sales.  The Company will not receive any proceeds from any
sales of the Common Stock by the Selling Stockholders.

         In  offering  the  securities,   the  Selling   Stockholders   and  any
broker-dealers and any other participating  broker-dealers who execute sales for
the Selling  Stockholders may be deemed to be "underwriters"  within the meaning
of the Securities Act in connection with such sales, and any profits realized by
the Selling  Stockholders  and the  compensation  of such  broker-dealer  may be
deemed to be underwriting  discounts and  commissions.  In addition,  any shares
covered by this  Prospectus  which  qualify for sale pursuant to Rule 144 may be
sold under Rule 144 rather than pursuant to this Prospectus.

         The Company has advised the Selling  Stockholders that during such time
as they may be engaged in a distribution of Securities  included herein they are
required to comply with Rules 10b-6 and 10b-7 under the  Exchange  Act (as those
Rules are  described in more detail below) and, in  connection  therewith,  that
they may not engage in any stabilization activity, except as permitted under the
Exchange  Act, are required to furnish each  broker-dealer  through which Common
Stock included herein may be offered copies of this Prospectus,  and may not bid
for or purchase any securities of the Company or attempt to induce any person to
purchase any securities except as permitted under the Exchange Act.


                                      -16-





         Rule 10b-6 under the Exchange Act prohibits,  with certain  exceptions,
participants in a distribution from bidding for or purchasing, for an account in
which the participant has a beneficial interest,  any of the securities that are
the subject of the  distribution.  Rule 10b-7 governs bids and purchases made in
order to stabilize the price of a security in connection  with a distribution of
the security.

                                 TRANSFER AGENT

         The  transfer  agent for the  Company's  Common  Stock and  Warrants is
American  Stock  Transfer & Trust Company of 40 Wall Street,  New York, New York
10005.

                                  LEGAL MATTERS

         Certain legal matters  relating to the Common Stock offered hereby will
be passed upon for the Company by O'Connor, Broude & Aronson, 950 Winter Street,
Waltham,  Massachusetts 02154. Certain attorneys in the firm of O'Connor, Broude
& Aronson  hold  options  to  purchase  an  aggregate  of  60,000  shares of the
Company's Common Stock.

                                     EXPERTS

         The consolidated  financial  statements of the Company appearing in the
Company's  Annual Report on Form 10-KSB for the year ended April 30, 1996,  have
been audited by Ernst & Young LLP, independent  auditors,  as set forth in their
report  thereon  included  therein and  incorporated  herein by reference.  Such
consolidated  financial  statements  are  incorporated  herein by  reference  in
reliance  upon such report  given upon the  authority of such firm as experts in
accounting and auditing.



                                      -17-





                                 INDEMNIFICATION

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to  directors,  officers,  and  controlling  persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised  that in the opinion of the  Securities  and  Exchange  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is, therefore, unenforceable.

         Delaware  General   Corporation  Law,  Section  102(b)(7),   enables  a
corporation in its original certificate of incorporation or an amendment thereto
validly  approved by  stockholders  to eliminate or limit personal  liability of
members of its Board of Directors for violations of a director's  fiduciary duty
of care. However,  the elimination or limitation shall not apply where there has
been a breach of the duty of loyalty,  failure to act in good faith, engaging in
intentional  misconduct  or  knowingly  violating  a law,  paying a dividend  or
approving a stock  repurchase  which is deemed  illegal or obtaining an improper
personal benefit. The Company's Restated  Certificate of Incorporation  includes
the following language:

                  To the maximum  extent  permitted by Section  102(b)(7) of the
         General  Corporation  Law of Delaware,  a director of this  Corporation
         shall not be personally  liable to the Corporation or its  stockholders
         for monetary damages for breach of fiduciary duty as a director, except
         for liability (i) for any breach of the  director's  duty of loyalty to
         the Corporation or its stockholders,  (ii) for acts or omissions not in
         good  faith  or  which  involve  intentional  misconduct  or a  knowing
         violation  of law,  (iii)  under  Section 174 of the  Delaware  General
         Corporation  Law, or (iv) for any  transaction  from which the Director
         derived an improper personal benefit.

         Delaware  General  Corporation  Law, Section 145, permits a corporation
organized under Delaware law to indemnify directors and officers with respect to
any matter in which the director or officer  acted in good faith and in a manner
he reasonably  believed to be not opposed to the best  interests of the Company,
and, with respect to any criminal  action,  had reasonable  cause to believe his
conduct was lawful. The Bylaws of the Company, as amended, include the following
provision:

                  Reference  is made to  Section  145  and  any  other  relevant
         provisions  of the General  Corporation  Law of the State of  Delaware.
         Particular  reference  is made to the  class  of  persons,  hereinafter
         called  "Indemnitees," who may be indemnified by a Delaware corporation
         pursuant to the provisions of such Section 145, namely,  any person, or
         the heirs, executors, or administrators of such person, who was or is a
         party or is threatened to be made a party to any threatened, pending or
         completed  action,  suit,  or  proceeding,   whether  civil,  criminal,
         administrative,  or  investigative,  by  reason  of the fact  that such
         person  is or was a  director,  officer,  employee,  or  agent  of such
         corporation or is or was serving at the request of such  corporation as
         a director,  officer,  employee,  or agent of such corporation or is or
         was serving at the request of such corporation as a director,  officer,
         employee or agent of another 



                                      -18-






         corporation,  partnership,  joint venture,  trust, or other enterprise.
         The  Corporation  shall,  and is hereby  obligated  to,  indemnify  the
         Indemnitees,  and each of them, in each and every  situation  where the
         Corporation is obligated to make such  indemnification  pursuant to the
         aforesaid  statutory  provisions.  The Corporation  shall indemnify the
         Indemnitees, and each of them, in each and every situation where, under
         the aforesaid statutory  provisions,  the Corporation is not obligated,
         but  is   nevertheless   permitted   or   empowered,   to   make   such
         indemnification,   it  being  understood   that,   before  making  such
         indemnification,  with  respect  to any  situation  covered  under this
         sentence,  (i) the Corporation shall promptly make or cause to be made,
         by any of the methods  referred to in  Subsection  (d) of such  Section
         145, a determination  as to whether each Indemnitee acted in good faith
         and in a manner he reasonably believed to be in, or not opposed to, the
         best  interests  of the  Corporation,  and, in the case of any criminal
         action or  proceeding,  had no  reasonable  cause to  believe  that his
         conduct was unlawful,  and (ii) that no such  indemnification  shall be
         made unless it is determined that such  Indemnitee  acted in good faith
         and in a manner he reasonably believed to be in, or not opposed to, the
         best  interests  of the  Corporation,  and, in the case of any criminal
         action or  proceeding,  had no  reasonable  cause to  believe  that his
         conduct was unlawful.

                                      -19-






================================================================================

No dealer,  salesman or any other person has been  authorized in connection with
this Offering to give any information or to make any representations  other than
those contained in this  Prospectus  and, if given or made, such  information or
representations  must  not be  relied  upon as  having  been  authorized  by the
Company.  This Prospectus does not constitute an offer to sell or a solicitation
of an offer to buy any of the securities  offered hereby in any  jurisdiction in
which such offer or solicitation is not authorized or in which the person making
such offer a solicitation  is not qualified to do so or to any person to whom it
is unlawful to make such an offer or solicitation.  Neither the delivery of this
Prospectus nor any sale made hereunder shall, under any circumstances, create an
implication that there has been no change in the circumstances of the Company or
the facts herein set forth since the date hereof.

                                  ------------


                                TABLE OF CONTENTS
                                                                 Page
                                                                 ----

Available Information ........................................   2
Incorporation of Certain Information
 by Reference ................................................   3
Recent Developments ..........................................   4
The Company ..................................................   5
Risk Factors .................................................   7
Use of Proceeds ..............................................   15
Selling Stockholders .........................................   15
Plan of Distribution .........................................   16
Transfer Agent ...............................................   17
Legal Matters ................................................   17
Experts ......................................................   17
Indemnification ..............................................   18



                                  ------------






================================================================================





================================================================================




                                  70,106 SHARES
                            OF CLASS A COMMON STOCK,
                            $.01 PAR VALUE PER SHARE





                               VIDEO UPDATE, INC.






                                  ------------


                                   PROSPECTUS


                                  ------------






                                    ________ , 1997




================================================================================







                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

         The  following is an  itemization  of all  expenses  (subject to future
contingencies)  incurred or expected to be incurred by the Company in connection
with the issuance and  distribution of the securities being offered hereby other
than underwriting  discounts and commissions  (items marked with an asterisk (*)
represent estimated expenses):

  Registration Fee (SEC)..................................    $     98.92
  Registration Fee (NASD).................................    $    532.64
  Transfer Agent's Fees*..................................    $    500.00
  Printing Costs*.........................................    $  1,000.00
  Legal Fees*.............................................    $ 12,000.00
  Accounting Fees*........................................    $  5,000.00
  Miscellaneous*..........................................    $    868.44
                                                               ----------

           TOTAL*                                             $ 20,000.00
                                                               ==========

ITEM 15.  INDEMNIFICATION OF OFFICERS AND DIRECTORS

         See "Indemnification" contained in Part I hereof, which is incorporated
herein by reference.


Item 16.   Exhibits

         (a)      The following is a list of exhibits  filed herewith as part of
                  this Registration Statement:

      Exhibit
        No.                                Title
        ---                                -----

         5        Opinion letter of O'Connor, Broude & Aronson as to legality of
                  shares being registered.

         23a      Consent of Ernst & Young LLP.

         23b      Consent of O'Connor,  Broude & Aronson  (contained  in Opinion
                  filed as Exhibit 5).



                                      II-1




         (b) The following  exhibit was filed as part of the  Company's  Current
Report on Form 8-K  filed  with the  Commission  on  January  10,  1997,  and is
incorporated herein by reference:

     Exhibit
       No.                               Title
       ---                               -----

         3        Restated Certificate of Incorporation.

         (c) The following  exhibit was filed as part of the  Company's  Current
Report  on Form  8-K  filed  with  the  Commission  on March  14,  1996,  and is
incorporated herein by reference:

     Exhibit
       No.                               Title
       ---                               -----

         3        Bylaws, as amended.

         (d) The following  exhibits  were filed as part of the  Company's  Form
SB-2 Registration  Statement (No. 33-89018) declared effective by the Commission
on April 7, 1995, and are incorporated herein by reference:

     Exhibit
       No.                               Title
       ---                               -----

         4a       Form of Unit Purchase Option.

         10c      Form of  Amendment  to Warrant  Agreement  dated July 20, 1994
                  between the Company,  American  Stock Transfer & Trust Company
                  and D.H. Blair Investment Banking Corp.

         (e) The following  exhibits  were filed as part of the  Company's  Form
SB-2  Registration   Statement  (No.   33-79292-C)  declared  effective  by  the
Commission on July 20, 1994, and are incorporated herein by reference:

     Exhibit
       No.                               Title
       ---                               -----

         4a       Specimen Class A Common Stock Certificate.

         4b       Specimen Class B Common Stock Certificate.

         4c       Form of Warrant Agreement, including Form of Class A and Class
                  B Warrant Certificates.



                                      II-2




      Exhibit
         No.                             Title
         ---                             -----

         4d       Form of Unit Purchase Option of D.H. Blair Investment  Banking
                  Corp.

         4e       Form of Escrow Agreement  between certain  Stockholders of the
                  Company,  the  Company  and  American  Stock  Transfer & Trust
                  Company.

         ITEM 17.  UNDERTAKINGS

         The undersigned Registrant hereby undertakes:

                  (1) To file,  during  any  period  in which it offers or sells
securities, a post-effective amendment to this registration statement to include
any additional or changed material information on the plan of distribution.

                  (2) For the purpose of  determining  any  liability  under the
Securities  Act, to treat each  post-effective  amendment as a new  registration
statement of the securities offered,  and the offering of the securities at that
time as the initial bona fide offering.

                  (3)  To  file  a  post-effective   amendment  to  remove  from
registration  any  of the  securities  that  remain  unsold  at  the  end of the
Offering.

                  Insofar as indemnification  for liabilities  arising under the
Securities Act may be permitted to directors,  officers, and controlling persons
of the  Registrant  pursuant to the  foregoing  provisions,  or  otherwise,  the
Registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable.  In the event that a claim for
indemnification  against such liabilities  (other than the payment by Registrant
of expenses incurred or paid by a director,  officer,  or controlling  person of
Registrant in the  successful  defense of any action,  suit, or  proceeding)  is
asserted by such director, officer, or controlling person in connection with the
securities  being  registered,  Registrant  will,  unless in the  opinion of its
counsel the matter has been settled by controlling precedent,  submit to a court
of appropriate  jurisdiction the question whether such  indemnification by it is
against  public policy as expressed in the Act and will be governed by the final
adjudication of such issue.



                                      II-3




                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, as amended,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-3 and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized,  in the City of St. Paul,  State of Minnesota,  on February 21,
1997.

                                                   VIDEO UPDATE, INC.


                                                   By:/s/ Daniel A. Potter
                                                      --------------------------
                                                      Daniel A. Potter
                                                      Chief Executive Officer

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this  Registration  Statement  has been signed by the  following  persons in the
capacities and on the dates indicated.

<TABLE>
<CAPTION>

Name                                      Capacity                           Date
- ----                                      --------                           ----

<S>                                      <C>                                <C> 
/s/ Daniel A. Potter                      Chairman of the Board,             February 21, 1997
- ---------------------------------         and Chief Executive Officer
Daniel A. Potter                          (principal executive       
                                          officer)                   
                                          

/s/ John M. Bedard                        President and Director             February 21, 1997
- -------------------------------
John M. Bedard

/s/ Daniel C. Howard                      Chief Operations Officer           February 21, 1997
- ------------------------------            and Director
Daniel C. Howard                          

/s/ Christopher J. Gondeck                Chief Financial Officer            February 21, 1997
Christopher J. Gondeck                    (principal financial and
                                          accounting officer)

/s/ Paul M. Kelnberger                    Director                           February 21, 1997
- -----------------------------
Paul M. Kelnberger

/s/ Jana Webster Vaughn                   Director                           February 21, 1997
- -------------------------
Jana Webster Vaughn

/s/ Robert E. Yager                       Director                           February 21, 1997
- -----------------------------
Robert E. Yager

</TABLE>

                                      II-4





                                  EXHIBIT INDEX





Exhibit
  No.                          Title
  ---                          -----

  5               Opinion letter of O'Connor, Broude &
                  Aronson as to legality of shares being
                  registered.

 23a              Consent of Ernst & Young LLP.

 23b              Consent of O'Connor, Broude & Aronson
                  (contained in Opinion filed as Exhibit 5).



                           O'CONNOR, BROUDE & ARONSON
                                ATTORNEYS AT LAW
                        THE BAY COLONY CORPORATE CENTER
                          ROUTE 128 AND WINTER STREET
                         950 WINTER STREET, SUITE 2300
                          WALTHAM, MASSACHUSETTS 02154

                                 --------------

                                  617-890-6600




                                                              February 21, 1997




Board of Directors
Video Update, Inc.
287 East Sixth Street
St. Paul, Minnesota 55101

Ladies and Gentlemen:

         This firm has represented  Video Update,  Inc., a Delaware  corporation
(hereinafter  called the  "Corporation"),  in connection  with the filing of the
Registration Statement, as defined below.

         In our capacity as counsel to the Corporation, we are familiar with the
Restated  Certificate  of  Incorporation  and the  By-Laws,  as amended,  of the
Corporation.  We are also familiar with the corporate  proceedings  taken by the
Corporation  in connection  with the  preparation  and filing of a  Registration
Statement on Form S-3 (the "Registration  Statement")  covering the registration
of 70,106 shares of Class A Common Stock,  $.01 par value per share (the "Common
Stock").

         Based upon the foregoing, we are of the opinion that:

         1.       The  Corporation is duly organized and validly  existing under
                  the laws of the State of Delaware.

         2.       The 70,106 shares of Common Stock to be  registered  have been
                  duly  authorized,  and are  legally  issued,  fully  paid  and
                  non-assessable.








Board of Directors
Video Update, Inc.
February 21, 1997
Page 2

         This opinion is provided solely for the benefit of the addressee hereof
and is not to be relied  upon by any other  person  or party.  Nevertheless,  we
hereby  consent to the use of this opinion and to all  references to our firm in
or made part of the Registration Statement and any amendments thereto.

                                              Very truly yours,

                                              O'CONNOR, BROUDE & ARONSON


                                              By: /s/ Lawrence H. Gennari
                                                  ------------------------
                                                  Lawrence H. Gennari

LHG/EPG:jac
c:       Daniel A. Potter, Chief Executive Officer




                                                                 EXHIBIT NO. 23a

                          Consent of Ernst & Young LLP

We  consent to the  reference  to our firm under the  caption  "Experts"  in the
Registration  Statement (Form S-3) and related Prospectus of Video Update,  Inc.
for  the  registration  of  70,106  shares  of  its  common  stock  and  to  the
incorporation  by  reference  therein of our report  dated June 12,  1996,  with
respect to the consolidated  financial statements of Video Update, Inc. included
in its Annual  Report on Form  10-KSB for the year ended April 30,  1996,  filed
with the Securities and Exchange Commission.

Minneapolis, Minnesota                                     /s/Ernst & Young LLP
February 20, 1997






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