HEARTLAND FINANCIAL USA INC
10-Q, 1998-08-13
SAVINGS INSTITUTION, FEDERALLY CHARTERED
Previous: VIDEO UPDATE INC, 10-K, 1998-08-13
Next: FPA MEDICAL MANAGEMENT INC, NT 10-Q, 1998-08-13



       Submitted pursuant to Rule 901(d) of Regulation S-T
                                

               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549
                            FORM 10-Q
                                
  [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934
            For quarterly period ended June 30, 1998
                                
  [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934
                                
                                
         For transition period __________ to __________
                 Commission File Number: 0-24724
                                
                  HEARTLAND FINANCIAL USA, INC.
     (Exact name of Registrant as specified in its charter)
                                
                            Delaware
 (State or other jurisdiction of incorporation or organization)
                                
                           42-1405748
             (I.R.S. employer identification number)
                                
           1398 Central Avenue, Dubuque, Iowa    52001
        (Address of principal executive offices Zip Code)
                                
                         (319)  589-2100
      (Registrant's telephone number, including area code)
                                
     Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the Registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X  No

     Indicate the number of shares outstanding of each of the
classes of Registrant's common stock as of the latest practicable
date:  As of August 12, 1998 the Registrant had outstanding
9,557,550 shares of common stock, $1.00 par value per share.
                                
                                
                                
                  HEARTLAND FINANCIAL USA, INC.
                   Form 10-Q Quarterly Report
                                
                        Table of Contents
                                
                                
                             Part I
                                
                                
Item 1.   Financial Statements
Item 2.   Management's Discussion and Analysis of
          Financial Condition and Results of
          Operations

                             Part II

Item 1.   Legal Proceedings
Item 2.   Changes in Securities
Item 3.   Defaults Upon Senior Securities
Item 4.   Submission of Matters to a Vote of
          Security Holders
Item 5.   Other Information
Item 6.   Exhibits and Reports on Form 8-K


          Form 10-Q Signature Page



                  HEARTLAND FINANCIAL USA, INC.
                   CONSOLIDATED BALANCE SHEETS
          (Dollars in thousands, except per share data)
                                

                                             6/30/98   12/31/97
                                           (Unaudited)
                                             -------   --------
ASSETS
Cash and due from banks                    $ 29,165    $ 24,267
Federal funds sold                           42,863      32,918
                                           ---------   ---------
Cash and cash equivalents                    72,028      57,185
Time deposits in other
 financial institutions                         194         194
Securities:
 Available for sale-at market (cost
  of $201,784 for 1998 and $193,805
  for 1997)                                 204,426     197,869
 Held to maturity-at cost (approximate
  market value of $3,255 for 1998 and
  $3,999 for 1997)                            3,148       3,879
Loans and leases:
 Held for sale                                9,360      10,437
   Held to maturity                         549,294     545,969
Allowance for possible loan and
 lease losses                                (8,100)     (7,362)
                                           ---------   ---------
Loans and leases, net                       550,554     549,044
Premises, furniture and equipment, net       19,374      17,204
Other real estate, net                        1,117         774
Other assets                                 29,196      25,911
                                           ---------   ---------
TOTAL ASSETS                               $880,037    $852,060
                                           =========   =========
LIABILITIES AND STOCKHOLDERS' EQUITY
LIABILITIES:
Deposits:
 Demand                                    $ 59,873    $ 60,950
 Savings                                    274,907     252,292
 Time                                       325,771     310,290
                                           ---------   ---------
Total deposits                              660,551     623,532
Short-term borrowings                        75,342      96,239
Accrued expenses and other liabilities       13,653      11,494
Other borrowings                             53,992      43,023
                                           ---------   ---------
TOTAL LIABILITIES                           803,538     774,288
                                           ---------   ---------
STOCKHOLDERS' EQUITY:
Preferred stock (par value $1 per share;
 authorized, 200,000 shares)                      -           -
Common stock (par value $1 per share;
 authorized, 12,000,000 shares; issued,
 9,707,252 shares at June 30, 1998, and
 4,853,626 at December 31, 1997(1)            9,707       4,854
Capital surplus                               8,877      13,706
Retained earnings                            62,083      58,914
Accumulated other comprehensive income-
 net unrealized gain on securities
 available for sale                           1,691       2,545
Treasury stock at cost (455,618 and
 106,251 shares at June 30, 1998, and
 December 31, 1997, respectively)(1)         (5,859)     (2,247)
                                           ---------   ---------
TOTAL STOCKHOLDERS' EQUITY                   76,499      77,772
                                           ---------   ---------
TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY                       $880,037    $852,060
                                           =========   =========

(1) The June 30, 1998, numbers reflect the two-for-one stock
split effected in the form of a stock dividend payable on July
27, 1998, to stockholders of record on June 30, 1998.

See accompanying notes to consolidated financial statements.
                                


                  HEARTLAND FINANCIAL USA, INC.
          CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
          (Dollars in thousands, except per share data)
                                

                         Three Months Ended    Six Months Ended
                          6/30/98   6/30/97    6/30/98   6/30/97
                          -------   -------    -------   -------
INTEREST INCOME:
Interest and fees on
 loans and leases        $ 12,402  $ 11,686   $ 24,609  $ 22,426
Interest on securities:
 Taxable                    2,726     2,549      5,542     5,140
 Nontaxable                   283       299        576       586
Interest on federal
 funds sold                   356        88        729       149
Interest on interest
 bearing deposits in
 other financial
 institutions                  86        38        143        57
                         --------  --------   --------  --------
TOTAL INTEREST INCOME      15,853    14,660     31,599    28,358
                         --------  --------   --------  --------
INTEREST EXPENSE:
Interest on deposits        6,905     6,418     13,575    12,414
Interest on short-term
 borrowings                   939       887      2,127     1,534
Interest on other
 borrowings                   845       565      1,543     1,202
                         --------  --------   --------  --------
TOTAL INTEREST EXPENSE      8,689     7,870     17,245    15,150
                         --------  --------   --------  --------
NET INTEREST INCOME         7,164     6,790     14,354    13,208
Provision for possible
 loan and lease losses        235       374        585       695
                         --------  --------   --------  --------
NET INTEREST INCOME
 AFTER PROVISION FOR
 POSSIBLE LOAN AND
 LEASE LOSSES               6,929     6,416     13,769    12,513
                         --------  --------   --------  --------


OTHER INCOME:
Service charges and fees      713       654      1,411     1,321
Trust fees                    544       508      1,040       979
Brokerage commissions         114        72        186       135
Insurance commissions         149       147        402       286
Securities gains, net         424       114      1,085       407
Rental income on
 operating leases             567       169        965       294
Gains on sale of loans        302        42        575        83
Other noninterest income       88        66        185       116
                         --------  --------   --------  --------
TOTAL OTHER INCOME          2,901     1,772      5,849     3,621
                         --------  --------   --------  --------
OTHER EXPENSES:
Salaries and employee
 benefits                   3,712     3,210      7,274     6,244
Occupancy                     422       381        799       734
Furniture and equipment       323       414        818       752
Outside services              374       366        634       741
FDIC deposit insurance
 assessment                    29        32         61        52
Advertising                   322       275        497       439
Depreciation on equipment
 under operating leases       410       122        694       212
Other noninterest expense   1,282       979      2,310     1,859
                         --------  --------   --------  --------
TOTAL OTHER EXPENSES        6,874     5,779     13,087    11,033
                         --------  --------   --------  --------
INCOME BEFORE INCOME
 TAXES                      2,956     2,409      6,531     5,101
Income taxes                  865       754      1,959     1,528
                         --------  --------   --------  --------
NET INCOME               $  2,091  $  1,655   $  4,572  $  3,573
                         ========  ========   ========  ========

EARNINGS PER COMMON
 SHARE-BASIC (1)         $    .22       .17   $    .49  $    .38
EARNINGS PER COMMON
 SHARE-DILUTED (1)       $    .22  $    .17   $    .48  $    .37
CASH DIVIDENDS DECLARED
 PER COMMON SHARE (1)    $   .075  $   .065   $    .15  $    .13


(1) Restated to reflect the two-for-one stock split effected in
the form of a stock dividend on June 30, 1998.

See accompanying notes to consolidated financial statements.



                  HEARTLAND FINANCIAL USA, INC.
   CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited)
                     (Dollars in thousands)
                                
                            Three Months Ended Six Months Ended
                              6/30/98 6/30/97  6/30/98  6/30/97
                              ------- -------  -------  -------
NET INCOME                    $2,091  $1,655   $4,572   $3,573
Other comprehensive income,
 net of tax:
 Unrealized gains (losses)
  on securities available
  for sale:
  Unrealized holding gains
   (losses) arising during
   the period                   (172)  1,069     (138)     582
  Less: reclassification
   adjustment for gains
   included in net income       (280)    (75)    (716)    (269)
                              ------- -------  -------  -------
Other comprehensive income      (452)    994     (854)     313
                              ------- -------  -------  -------
COMPREHENSIVE INCOME          $1,639  $2,649   $3,718   $3,886
                              ======= =======  =======  =======

  See accompanying notes to consolidated financial statements.


                  HEARTLAND FINANCIAL USA, INC.
        CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
                     (Dollars in thousands)
                                
                                             Six Months Ended
                                           6/30/98      6/30/97
                                           -------      -------
NET CASH PROVIDED BY OPERATING
 ACTIVITIES                               $  9,981     $  6,310

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of time deposits                        -          (33)
Proceeds on maturities of time deposits          -          106
Proceeds from the sale of securities
 available for sale                         15,244       16,746
Proceeds from the sale of mortgage-
 backed securities available for sale        2,276        3,620
Proceeds from the maturity of and
 principal paydowns on securities held
 to maturity                                   435          759
Proceeds from the maturity of and
 principal paydowns on securities
 available for sale                         24,091        6,643
Proceeds from the maturity of and
 principal paydowns on mortgage-
 backed securities held to maturity            319            -
Proceeds from the maturity of and
 principal paydowns on mortgage-
 backed securities available for sale       22,073        5,739
Purchase of securities available for
 sale                                      (28,076)     (18,013)
Purchase of mortgage-backed securities
 available for sale                        (40,343)      (2,035)
Net increase in loans and leases            (7,239)     (35,084)
Net increase in assets under operating
 leases                                     (3,063)      (1,048)
Capital expenditures                        (2,965)      (1,512)
Net cash and cash equivalents received
 in acquisition of subsidiaries                  -          670
Proceeds on sale of fixed assets                 8            1
Proceeds on sale of repossessed assets           4            4
                                          ---------    ---------
NET CASH USED BY INVESTING ACTIVITIES      (17,236)     (23,437)
                                          ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
Net increase (decrease) in demand
 deposits and savings accounts              21,538       (4,748)
Net increase in time deposit accounts       15,481        8,598
Net increase in other borrowings            18,292        7,538
Net decrease in short-term borrowings      (28,220)      (1,215)
Purchase of treasury stock                  (3,654)        (445)
Proceeds from sale of treasury stock            66          296
Dividends                                   (1,405)      (1,232)
                                          ---------    ---------
NET CASH PROVIDED BY FINANCING
 ACTIVITIES                                 22,098        8,792
                                          ---------    ---------
Net increase (decrease) in cash
 and cash equivalents                       14,843       (8,335)
Cash and cash equivalents at
 beginning of year                          57,185       40,080
                                          ---------    ---------
CASH AND CASH EQUIVALENTS AT END
 OF PERIOD                                $ 72,028     $ 31,745
                                          =========    =========
Supplemental disclosures:
 Cash paid for income/franchise taxes     $  1,314     $  1,870
                                          =========    =========
 Cash paid for interest                   $ 17,192     $ 13,074
                                          =========    =========
 Other borrowings transferred to
  short-term borrowings                   $  7,323     $ 18,000
                                          =========    =========

See accompanying notes to consolidated financial statements.


                  HEARTLAND FINANCIAL USA, INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                     (Dollars in thousands)

NOTE 1: BASIS OF PRESENTATION

The interim unaudited consolidated financial statements contained
herein should be read in conjunction with the audited
consolidated financial statements and accompanying notes to the
financial statements for the fiscal year ended December 31, 1997,
included in the Company's Form 10-K filed with the Securities and
Exchange Commission on March 31, 1998.   The December 31, 1997,
balance sheet has been derived from the audited financial
statements as of that date.  Accordingly, footnote disclosure
which would substantially duplicate the disclosure contained in
the audited consolidated financial statements has been omitted.

The financial information of Heartland Financial USA, Inc. (the
"Company") included herein is prepared pursuant to the rules and
regulations for reporting on Form 10-Q.  Such information
reflects all adjustments (consisting of normal recurring
adjustments) which are, in the opinion of management, necessary
for a fair presentation of results for the interim periods.  The
results of the interim periods ended June 30, 1998, are not
necessarily indicative of the results expected for the year
ending December 31, 1998.

On June 16, 1998, the Company's Board of Directors declared a two-
for-one stock split in the form of a 100% stock dividend to
stockholders of record on June 30, 1998, payable on July 27,
1998.  Accordingly, all share and per share data have been
restated to reflect the stock split.

Basic earnings per share is determined using net income and
weighted average common shares outstanding.  Diluted earnings per
share is computed by dividing net income by the weighted average
common shares and assumed incremental common shares issued.
Amounts used in the determination of basic and diluted earnings
per share for the three and six month periods ended June 30, 1998
and 1997, are shown in the tables below:

                                            Three Months Ended
                                            6/30/98     6/30/97
                                           ---------   ---------
Net Income                                 $   2,091   $   1,655
                                           =========   =========
Weighted average common shares
 outstanding                               9,360,744   9,468,268
Assumed incremental common shares
 issued upon exercise of stock options       132,390     131,554
                                           ---------   ---------
Weighted average common shares for
 diluted earnings per share                9,493,134   9,599,822
                                           =========   =========


                                             Six Months Ended
                                            6/30/98     6/30/97
                                           ---------   ---------
Net Income                                 $   4,572   $   3,573
                                           =========   =========
Weighted average common shares
 outstanding                               9,416,092   9,470,876
Assumed incremental common shares issued
 upon exercise of stock options              130,780     130,404
                                           ---------   ---------
Weighted average common shares for
 diluted earnings per share                9,546,872   9,601,280
                                           =========   =========

NOTE 2: ACQUISITIONS

On July 17, 1998, the Company acquired all of the assets and
assumed certain liabilities of Arrow Motors Inc., a Wisconsin
corporation doing business as Lease Associates Group ("LAG") in
Milwaukee.  With $28,000 in total assets, LAG was merged into
ULTEA, the Company's wholly-owned fleet leasing subsidiary.  The
stockholders of LAG, at the acquisition date, received 287,644
shares of Heartland common stock and the remaining balance of
$1,929 in a promissory note payable over three years bearing a
rate of 7.50%.  The excess of the purchase price over the fair
value of net assets acquired was $632.  The transaction was
accounted for as a purchase transaction and, accordingly, the
results of operations will be included in the Consolidated
Financial Statements from the acquisition date.  The pro forma
effect of the acquisition was not material to the financial
statements.


              MANAGEMENT'S DISCUSSION AND ANALYSIS
        OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                                
SAFE HARBOR STATEMENT

This report contains certain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934,
as amended.  The Company intends such forward-looking statements
to be covered by the safe harbor provisions for forward-looking
statements contained in the Private Securities Reform Act of
1995, and is including this statement for the purposes of these
safe harbor provisions.  Forward-looking statements, which are
based on certain assumptions and describe future plans,
strategies and expectations of the Company, are generally
identifiable by use of the words "believe," "expect," "intend,"
"anticipate," "estimate," "project" or similar expressions.  The
Company's ability to predict results or the actual effect of
future plans or strategies is inherently uncertain.  Factors
which could have a material adverse affect on the operations and
future prospects of the Company and its subsidiaries include, but
are not limited to, changes in: interest rates, general economic
conditions, legislative/regulatory changes, monetary and fiscal
policies of the U.S. Government, including policies of the U.S.
Treasury and the Federal Reserve Board, the quality or
composition of the loan or investment portfolios, demand for loan
products, deposit flows, competition, demand for financial
services in the Company's market area and accounting principles,
policies and guidelines.  These risks and uncertainties should be
considered in evaluating forward-looking statements and undue
reliance should not be placed on such statements.  Further
information concerning the Company and its business, including
additional factors that could materially affect the Company's
financial results, is included in the Company's filings with the
Securities and Exchange Commission.

GENERAL

The Company's results of operations depend primarily on net
interest income, which is the difference between interest income
from interest earning assets and interest expense on interest
bearing liabilities.  Noninterest income, which includes service
charges, fees and gains on loans and trust income, also affects
the Company's results of operations.  The Company's principal
operating expenses, aside from interest expense, consist of
compensation and employee benefits, occupancy and equipment costs
and provision for loan and lease losses.

Total earnings of $2,091,000 for the second quarter of 1998 were
up $436,000 (26.34%) from the $1,655,000 recorded during the
second quarter of 1997.  On a basic per common share basis, the
second quarter earnings increased from $.17 in 1997 to $.22 in
1998.  Return on common equity for the second quarter of 1998 was
10.77% as compared to 9.24% for the same quarter in 1997.  Return
on assets increased to .98% from .85% for the same periods under
comparison.

Net income for the first six months of 1998 increased $999,000
(27.96%) to $4,572,000 from the $3,573,000 posted during the
first six months of 1997.  On a basic per common share basis,
earnings for the six months increased from $.38 in 1997 to $.49
in 1998.  Return on common equity for the first half of 1998
increased to 11.79% from 10.06% in 1997.  Return on assets was
1.08% for the first half of 1998 as compared to .95% for the same
period in 1997.

Growth of the Company's asset base and expansion of noninterest
income were responsible for increased earnings during the second
quarter and first six months of 1998 compared to the same periods
in 1997.  Total assets grew $93,000,000 (11.82%) from
$787,000,000 on June 30, 1997, to $880,000,000 on June 30, 1998,
particularly as a result of expansion efforts in Rockford,
Illinois; Madison, Wisconsin; and Albuquerque, New Mexico.  Major
contributors in the noninterest income area were securities
gains, rental income on operating leases and gains on sale of
loans.

The strong growth in noninterest income was partially offset by
an increase in noninterest expense during the periods under
comparison.  Wisconsin Community Bank's opening of a new branch
location in Middleton, Wisconsin, along with the establishment of
a de novo banking operation in Albuquerque, New Mexico, were the
largest contributors to the growth in noninterest expense.

NET INTEREST INCOME

For the three and six month periods ended June 30, 1998, net
interest income increased $374,000 (5.51%) and $1,146,000
(8.68%), respectively, when compared to the same periods in 1997.
These increases were primarily attributable to the significant
growth in total assets.

The net interest margin expressed as a percentage of total assets
decreased to 3.74% for the second quarter of 1998 compared to
3.89% for the same period in 1997 and 3.82% for the first quarter
of 1998.  This decrease resulted from the rate compression
experienced as a result of the flat yield curve.

NONINTEREST INCOME

Noninterest income increased $1,129,000 (63.71%) for the second
quarter of 1998 compared to the same period in 1997.  On a
comparable year-to-date basis, noninterest income grew $2,228,000
(61.53%).

Securities gains increased by $310,000 (271.93%) during the three
month period and $678,000 (166.58%) during the six month period
ended June 30, 1998, compared to the same periods in 1997.  The
strong performance of the Company's equity portfolio was
responsible for these continued gains.

During the three and six month periods ended on June 30, 1998,
rental income on operating leases grew $398,000 (235.50%) and
$671,000 (228.23%), respectively, compared to the same periods in
1997.  The operations of ULTEA, the Company's fleet leasing
subsidiary, were responsible for these increases.  The first
quarter of 1997 was ULTEA's first full quarter of operations as a
subsidiary of the Company.

Gains on sale of loans increased $260,000 (619.05%) and $492,000
(592.77%) during the second quarter and first six months of 1998,
respectively, as compared to the same periods in 1997.  The
Company continued to experience refinancing activity in its real
estate mortgage loan portfolio as a result of decreasing interest
rates.  The majority of these new fixed rate fifteen- and thirty-
year real estate loans were sold into the secondary market, while
the servicing of these loans was retained by the Company.

Insurance commissions increased $116,000 (40.56%) during the
first six months of 1998 over the same period in 1997 primarily
due to additional sales of annuity products as a result of
enhancements in this product line.

NONINTEREST EXPENSE

Noninterest expense increased $1,095,000 (18.95%) for the second
quarter of 1998 when compared to the same period in 1997.  On a
comparable year-to-date basis, noninterest expense increased
$2,054,000 (18.62%).

Salaries and employee benefits, the largest component of
noninterest expense, increased $502,000 (15.64%) for the second
quarter of 1998 when compared to the same period in 1997.  For
the first half of 1998, salaries and employee benefits expense
increased $1,030,000 (16.50%).  This increase partially resulted
from the acquisition of Wisconsin Community Bank on March 1,
1997, and its subsequent opening of a branch facility in
Middleton, Wisconsin, in February of this year.  Also
contributing to this increase were personnel additions related to
the opening in May of the Company's most recent de novo community
bank, New Mexico Bank and Trust located in Albuquerque, New
Mexico.

Fees paid for outside services declined $107,000 (14.44%) for the
first half of 1998 over the same period in 1997.  The elimination
of data processing fees at First Community Bank was responsible
for the majority of this decrease.

During the three and six month periods ended on June 30, 1998,
depreciation on equipment under operating leases grew $288,000
(236.07%) and $482,000 (227.36%), respectively, compared to the
same periods in 1997.  This increase was consistent with the
$5,493,000 (286.93%) growth ULTEA experienced in equipment under
operating leases for the twelve month period ended June 30, 1998.

Other noninterest expenses grew $303,000 (30.95%) during the
second quarter of 1998 compared to the same period in 1997.  On a
year-to-date comparable basis, other noninterest expenses
increased $451,000 (24.26%).  Maintenance expense and
amortization on software have contributed to this increase
primarily due to the conversion of the bank subsidiaries to
Fiserv's Comprehensive Banking Systems during the spring of 1997.

The Company utilizes and is dependent upon data processing
systems and software to conduct its business.  The data
processing systems and software include those developed and
maintained by Heartland's third-party data processing vendor and
purchased software which is run on personal computer networks.
Early this year, Heartland completed an assessment and work plan
to assure that all hardware and software utilized by the
Heartland subsidiaries will function properly in the Year 2000.
To date, the Company has not been advised by any of its primary
vendors that they do not have plans in place to address and
correct their Year 2000 problems; however, no assurance can be
given as to the adequacy of such plans or to the timeliness of
their implementation.  Detailed testing plans, including
contingencies, for all mission critical functions are scheduled
for implementation early this fall.  Additionally, alarms,
elevators, heating and cooling systems and other computer-
controlled mechanical devices on which the Company relies are in
the process of being evaluated.  Those found not compliant will
be modified or replaced with a compliant product.  Costs
associated with the Year 2000 project include internal staff time
as well as consulting, equipment upgrade and software enhancement
expenses.  At the present time, management has not identified any
situations that it anticipates will require material expenditures
to become fully compliant.  The Year 2000 project costs, which
management continuously reviews, could vary significantly based
upon the results of testing and other factors.

Management is also aware of the potential adverse impact failures
by depositors and borrowers to adequately address their Year 2000
problems could have on the Company.  To raise awareness to the
Year 2000 risks, substantially all key customers have been
contacted regarding this issue.  Account officers continually
assess progress made by their key customers and any additional
exposure to the Company will be reflected by increased provisions
to the allowance for loan and lease losses.

INCOME TAX EXPENSE

Income tax expense for the second three months of 1998 increased
$111,000 (14.72%) over the same period in 1997.  For the first
half of 1998, income tax expense increased $431,000 (28.21%) when
compared to the same period in 1997.  These increases are
primarily the result of corresponding growth in pre-tax earnings.
The Company's effective tax rate remained flat at 29.99% for the
first half of 1998 compared to 29.96% for the same period in
1997.

FINANCIAL CONDITION

LOANS AND PROVISION FOR LOAN AND LEASE LOSSES

Net loans and leases remained stable during the first six months
of 1998, increasing $1,510,000 (.28%).  Agricultural loan
outstandings experienced the most significant growth, increasing
$7,766,000 (11.21%) from December 31, 1997, to June 30, 1998.
Residential mortgage outstandings, the only category to
experience a decrease during the first half of 1998, declined
$15,403,000 (8.79%) as customers elected to take fixed rate
fifteen- and thirty-year mortgages which the bank subsidiaries
sold into the secondary market.

The adequacy of the allowance for loan and lease losses is
determined by management using factors that include the overall
composition of the loan portfolio, types of loans, past loss
experience, loan delinquencies, and potential substandard and
doubtful credits.  The adequacy of the allowance for loan and
lease losses is monitored on an ongoing basis by the loan review
staff, senior management and the Board of Directors.  Factors
considered by the Heartland Loan Review Committee included the
following:  i) a continued increase in higher-risk consumer and
more-complex commercial and agricultural loans from relatively
lower-risk real estate loans; and ii) the economies of the
Company's primary market areas have been stable for some time and
the growth of the allowance is intended to anticipate the
cyclical nature of most economies.  There can be no assurances
that the allowance for loan and lease losses will be adequate to
cover all losses, but management believes that the allowance for
loan and lease losses was adequate at June 30, 1998.  The
allowance for loan and lease losses was increased $738,000
(10.02%)during the first half of 1998, of which $313,000 resulted
from a recovery on a previously charged off loan at First
Community Bank.  As a percentage of total loans and leases, the
allowance for loan and lease losses was 1.45% on June 30, 1998,
1.32% on December 31, 1997, and 1.33% on June 30, 1997.

The Company's provision for possible loan and lease losses
decreased $139,000 (37.17%) and $110,000 (15.83%) for the three
and six month periods ended June 30, 1998, respectively, compared
to the same periods in 1997.  During the first half of 1998, the
Company recorded net recoveries of $153,000 compared to net
charge offs of $66,000 recorded during the first half of 1997.

Nonperforming loans, defined as nonaccrual loans, restructured
loans and loans past due ninety days or more, decreased from
$2,032,000 at December 31, 1997, to $1,758,000 at June 30, 1998,
a $274,000 (13.48%) change.  As a percentage of total loans and
leases, nonperforming loans were .31% at June 30, 1998, and .37%
on December 31, 1997.

SECURITIES

The dual objectives of the securities portfolio are to provide
the Company with sources of both liquidity and earnings.
Securities represented 23.59% of total assets at June 30, 1998,
as compared to 23.68% at December 31, 1997.  During the first
half of 1998, the portion of the securities portfolio held in
mortgage-backed securities was increased to 50.53% from 43.68%.
To maximize the return on the portfolio, management decided to
increase its investment in fixed-rate collateralized mortgage
obligations ("CMO's").  To reduce its exposure to prepayments,
the Company purchased tightly structured tranches in well-
seasoned CMO's.

DEPOSITS AND BORROWED FUNDS

Total deposits grew $37,019,000 (5.94%) during the first six
months of 1998.  Demand deposits experienced a decrease of
$1,077,000 (1.77%).  Savings deposits increased $22,615,000
(8.96%) and certificates of deposit increased $15,481,000
(4.99%).  These increases were primarily attributable to strong
growth at the Company's lead bank, Dubuque Bank and Trust, and
the de novo community banks of Riverside Community Bank and New
Mexico Bank and Trust.

Short-term borrowings generally include federal funds purchased,
treasury tax and loan note options, securities sold under
agreement to repurchase and short-term Federal Home Loan Bank
("FHLB") advances.  These funding alternatives are utilized in
varying degrees depending on their pricing and availability.
Over the six month period ended June 30, 1998, the amount of
short-term borrowings decreased $20,897,000 (21.71%).  This
change was primarily the result of the maturity of $20,000,000 in
FHLB advances, which was partially offset by the transfer of
$6,500,000 in FHLB borrowings from other borrowings due to
approaching maturities.  Also contributing to the decrease was a
reduction in the amount of repurchase agreements requested by the
corporate cash management customers.

Other borrowings increased $10,969,000 (25.50%) during the first
half of 1998.  Borrowings under Heartland's unsecured revolving
credit line were increased from $3,500,000 at December 31, 1997,
to $19,500,000 at June 30, 1998.  These borrowings were used to
provide working capital to the nonbanking subsidiaries and to
meet general corporate commitments, including the $12,000,000
capital investment in New Mexico Bank and Trust.  Also
contributing to this change was the $4,500,000 decrease in long-
term FHLB borrowings during the first six months of 1998 as a
result of the transfer of $6,500,000 to short-term borrowings and
an additional advance of $2,000,000.  The Company's long-term
FHLB advances totaled $32,400,000 on June 30, 1998, at a weighted
average remaining term of 3.99 years and a weighted average rate
of 6.04%.

CAPITAL RESOURCES

Bank regulatory agencies have adopted capital standards by which
all bank holding companies will be evaluated.  Under the risk-
based method of measurement, the resulting ratio is dependent
upon not only the level of capital and assets, but the
composition of assets and capital and the amount of off-balance
sheet commitments.  The Company's capital ratios were as follows
for the dates indicated:


                         CAPITAL RATIOS
                     (Dollars in thousands)
                                
                                   6/30/98          12/31/97
                               Amount   Ratio     Amount  Ratio
                               ------   -----     ------  -----

Risk-Based Capital Ratios:(1)
 Tier 1 capital              $ 71,431  11.14%  $ 71,713  11.54%
 Tier 1 capital minimum
   requirement                 25,643   4.00%    24,854   4.00%
                             --------  ------  --------  ------
   
 Excess                      $ 45,788   7.14%  $ 46,859   7.54%
                             ========  ======  ========  ======

 Total capital               $ 79,445  12.39%  $ 78,995  12.71%
 Total capital minimum
   requirement                 51,286   8.00%    49,707   8.00%
                             --------  ------  --------  ------
 Excess                      $ 28,159   4.39%  $ 29,288   4.71%
                             ========  ======  ========  ======
Total risk adjusted assets    $641,071          $621,338
                              ========          ========
Leverage Capital Ratios:(2)

 Tier 1 capital              $ 71,431   8.36%  $ 71,713   8.76%
 Tier 1 capital minimum
   requirement(3)              34,185   4.00%    32,729   4.00%
                             --------  ------  --------  ------
 Excess                      $ 37,246   4.36%  $ 38,984  4.76%
                              ========  ======  ========  ======
Average adjusted assets
  (less goodwill)             $854,636          $818,232
                              ========          ========

(1)Based on the risk-based capital guidelines of the Federal
   Reserve, a bank holding company is required to maintain a
   Tier 1 capital to risk-adjusted assets ratio of 4.00% and
   total capital to risk-adjusted assets ratio of 8.00%

(2)The leverage ratio is defined as the ratio of Tier 1 capital
   to average adjusted assets.

(3)Management of the Company has established a minimum target
   leverage ratio of 4.00%.  Based on Federal Reserve
   guidelines, a bank holding company generally is required to
   maintain a leverage ratio of 3.00% plus additional capital of
   at least 100 basis points.

Commitments for capital expenditures are an important factor in
evaluating capital adequacy.  As a result of the acquisition of
Wisconsin Community Bank, the Company has cash payments remaining
under the agreement of $823,000 in 1999, $594,000 in 2000 and
$584,000 in 2001, plus interest at rates of 7.00% to 7.50%.

On July 17, 1998, the Company completed the acquisition and
merger into ULTEA of Arrow Motors Inc., a Wisconsin corporation
doing business as Lease Associates Group.  In conjunction with
this merger, the Company agreed to three equal cash payments of
$643,000 in 1999, 2000 and 2001, plus interest at 7.50%.

The Company continues to explore opportunities to expand its
umbrella of independent community banks through mergers and
acquisitions as well as de novo and branching opportunities.
Future expenditures relating to these efforts are not estimable
at this time.

LIQUIDITY

Liquidity measures the ability of the Company to meet maturing
obligations and its existing commitments, to withstand
fluctuations in deposit levels, to fund its operations and to
provide for customers' credit needs.  The liquidity of the
Company principally depends on cash flows from operating
activities, investment in and maturity of assets, changes in
balances of deposits and borrowings and its ability to borrow
funds in the money or capital markets.

Net cash outflows from investing activities decreased $6,201,000
during the first six months of 1998 compared to the same period
in 1997.  Net principal disbursed on loans decreased $27,845,000
for the periods under comparison while net purchases of
securities increased $17,440,000.

Net cash inflows from financing activities increased $13,306,000
for the six month period ended June 30, 1998, compared to the same
period in 1997.  Cash provided by a net change in deposits
increased $33,169,000 while cash provided by a net change in
borrowings decreased by $16,251,000 during the periods under
comparison.

Total cash inflows from operating activities increased $3,671,000
for the first half of 1998 compared to the same period of 1997.
Management of investing and financing activities, and market
conditions, determine the level and the stability of net interest
cash flows.  Management attempts to mitigate the impact of
changes in market interest rates to the extent possible, so that
balance sheet growth is the principal determinant of growth in
net interest cash flows.

In the event of short term liquidity needs, the bank subsidiaries
may purchase federal funds from each other or from correspondent
banks.  The bank subsidiaries may also borrow funds from the
Federal Reserve Bank, but have not done so during the periods
covered in this report.  Also, the subsidiary banks' FHLB
memberships give them the ability to borrow funds for short- and
long-term purposes under a variety of programs.

The Company's revolving credit agreement provides for total
borrowings of up to $20,000,000 at any one time.  The agreement
contains specific covenants which, among other things, limit
dividend payments and restrict the sale of assets by the Company
under certain circumstances.  Also contained within the agreement
are certain financial covenants, including the maintenance by the
Company of a maximum nonperforming assets to total loans ratio,
minimum return on average assets ratio, maximum funded debt to
total equity capital ratio, and requires that each of the bank
subsidiaries remain well capitalized, as defined from time to
time by the federal banking regulators.

RECENT REGULATORY DEVELOPMENTS

The federal banking regulators have issued several statements
providing guidance to financial institutions on the steps the
regulators expect financial institutions to take to become Year
2000 compliant.  Each of the federal banking regulators is also
examining the financial institutions under its jurisdiction to
assess each institution's compliance with the outstanding
guidance.  If an institution's progress in addressing the Year
2000 problem is deemed by its primary federal regulator to be
less than satisfactory, the institution will be required to enter
into a memorandum of understanding with the regulator which will,
among other things, require the institution to promptly develop
and submit an acceptable plan for becoming Year 2000 compliant
and to provide periodic reports describing the institution's
progress in implementing the plan.  Failure to satisfactorily
address the Year 2000 problem may also expose a financial
institution to other forms of enforcement action that its primary
federal regulator deems appropriate to address the deficiencies
in the institution's Year 2000 remediation program.  Each of the
bank subsidiaries have been examined by their primary federal
regulator relative to the Year 2000 problem and none have been
required to enter into a memorandum of understanding with their
regulator.

                             PART II
                                
ITEM 1.   LEGAL PROCEEDINGS

There are no material pending legal proceedings to which the
Company or its subsidiaries is a party other than ordinary
routine litigation incidental to their respective businesses.

ITEM 2.   CHANGES IN SECURITIES

None

ITEM 3.   DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company's annual meeting of stockholders was held on May 20,
1998.  At the meeting, Mark C. Falb, James A. Schmid and Robert
Woodward were elected to serve as Class II directors (term
expires in 2001).  Continuing as Class III directors (term
expires in 1999) are Lynn S. Fuller and Evangeline K. Jansen.
Continuing as Class I directors (term expires in 2000) are Lynn
B. Fuller and Gregory R. Miller.  The stockholders also approved
the amendment to the Certificate of Incorporation increasing the
number of authorized shares of the Company's Common Stock, $1.00
par value, from 7,000,000 to 12,000,000.  In addition, the
stockholders approved the appointment of KPMG Peat Marwick LLP as
the Company's independent public accountants for the year ending
December 31, 1998.

There were 4,728,107 issued and outstanding shares of Common
Stock entitled to vote at the annual meeting.  The voting results
on the above described items were as follows:


                                    For          Withheld
                                    ---          --------
Election of Directors

     Mark C. Falb                4,253,876            198
     James A. Schmid             4,252,676          1,398
     Robert Woodward             4,253,876            198


                                               Broker     
                  For        Against Abstain  Non-Votes  Total
                                                         
Amendment to      4,183,256   55,567  15,251         0   4,728,107
Certificate of                                           
Incorporation                                            
                                                         
Appointment of    4,242,611    1,240  10,223         0   4,728,107
KPMG Peat
Marwick LLP



ITEM 5.   OTHER INFORMATION

None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

Exhibits
27.1 Financial Data Schedule

Reports on Form 8-K

None

                           SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned there unto duly authorized.

                  HEARTLAND FINANCIAL USA, INC.
                          (Registrant)



                                   By: /s/ Lynn B. Fuller
                                   -----------------------
                                   Lynn B. Fuller
                                   President


                                   By: /s/ John K. Schmidt
                                   -----------------------
                                   John K. Schmidt
                                   Executive Vice President
                                   Chief Financial Officer


                                   Dated:  August 13, 1998



<TABLE> <S> <C>

<ARTICLE> 9
<CIK> 0000920112
<NAME> HEARTLAND FINANCIAL USA, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998             DEC-31-1998
<PERIOD-END>                               JUN-30-1998             JUN-30-1998
<CASH>                                          20,269                  20,269
<INT-BEARING-DEPOSITS>                           9,090                   9,090
<FED-FUNDS-SOLD>                                42,863                  42,863
<TRADING-ASSETS>                                   000                     000
<INVESTMENTS-HELD-FOR-SALE>                    204,426                 204,426
<INVESTMENTS-CARRYING>                           3,148                   3,148
<INVESTMENTS-MARKET>                             3,255                   3,255
<LOANS>                                        558,654                 558,654
<ALLOWANCE>                                    (8,100)                 (8,100)
<TOTAL-ASSETS>                                 880,037                 880,037
<DEPOSITS>                                     660,551                 660,551
<SHORT-TERM>                                    75,342                  75,342
<LIABILITIES-OTHER>                             13,653                  13,653
<LONG-TERM>                                     53,992                  53,992
                              000                     000
                                        000                     000
<COMMON>                                         9,707                   9,707
<OTHER-SE>                                      66,792                  66,792
<TOTAL-LIABILITIES-AND-EQUITY>                 880,037                 880,037
<INTEREST-LOAN>                                 12,402                  24,609
<INTEREST-INVEST>                                3,009                   6,118
<INTEREST-OTHER>                                   442                     872
<INTEREST-TOTAL>                                15,853                  31,599
<INTEREST-DEPOSIT>                               6,905                  13,575
<INTEREST-EXPENSE>                               8,689                  17,245
<INTEREST-INCOME-NET>                            7,164                  14,354
<LOAN-LOSSES>                                      235                     585
<SECURITIES-GAINS>                                 424                   1,085
<EXPENSE-OTHER>                                  6,874                  13,087
<INCOME-PRETAX>                                  2,956                   6,531
<INCOME-PRE-EXTRAORDINARY>                       2,091                   4,572
<EXTRAORDINARY>                                    000                     000
<CHANGES>                                          000                     000
<NET-INCOME>                                     2,091                   4,572
<EPS-PRIMARY>                                      .22                     .49
<EPS-DILUTED>                                      .22                     .48
<YIELD-ACTUAL>                                    3.74                    3.78
<LOANS-NON>                                      1,082                   1,082
<LOANS-PAST>                                       652                     652
<LOANS-TROUBLED>                                    24                      24
<LOANS-PROBLEM>                                    000                     000
<ALLOWANCE-OPEN>                                 7,668                   7,362
<CHARGE-OFFS>                                    (145)                   (210)
<RECOVERIES>                                       342                     363
<ALLOWANCE-CLOSE>                                8,100                   8,100
<ALLOWANCE-DOMESTIC>                             4,242                   4,242
<ALLOWANCE-FOREIGN>                                000                     000
<ALLOWANCE-UNALLOCATED>                          3,858                   3,858
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 9
<RESTATED> 
<CIK> 0000920112
<NAME> HEARTLAND FINANCIAL USA, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997             DEC-31-1997
<PERIOD-END>                               JUN-30-1997             JUN-30-1997
<CASH>                                          20,574                  20,574
<INT-BEARING-DEPOSITS>                           2,192                   2,192
<FED-FUNDS-SOLD>                                 9,268                   9,268
<TRADING-ASSETS>                                   000                     000
<INVESTMENTS-HELD-FOR-SALE>                    177,496                 177,496
<INVESTMENTS-CARRYING>                           5,832                   5,832
<INVESTMENTS-MARKET>                             5,926                   5,926
<LOANS>                                        539,261                 539,261
<ALLOWANCE>                                    (7,151)                 (7,151)
<TOTAL-ASSETS>                                 786,999                 786,999
<DEPOSITS>                                     595,063                 595,063
<SHORT-TERM>                                    76,041                  76,041
<LIABILITIES-OTHER>                              9,084                   9,084
<LONG-TERM>                                     34,175                  34,175
                              000                     000
                                        000                     000
<COMMON>                                         4,854                   4,854
<OTHER-SE>                                      67,782                  67,782
<TOTAL-LIABILITIES-AND-EQUITY>                 786,999                 786,999
<INTEREST-LOAN>                                 11,686                  22,426
<INTEREST-INVEST>                                2,848                   5,726
<INTEREST-OTHER>                                   126                     206
<INTEREST-TOTAL>                                14,660                  28,358
<INTEREST-DEPOSIT>                               6,418                  12,414
<INTEREST-EXPENSE>                               7,870                  15,150
<INTEREST-INCOME-NET>                            6,790                  13,208
<LOAN-LOSSES>                                      374                     695
<SECURITIES-GAINS>                                 114                     407
<EXPENSE-OTHER>                                  5,779                  11,033
<INCOME-PRETAX>                                  2,409                   5,101
<INCOME-PRE-EXTRAORDINARY>                       1,655<F1>                   3,573<F1>
<EXTRAORDINARY>                                    000                     000
<CHANGES>                                          000                     000
<NET-INCOME>                                     1,655                   3,573
<EPS-PRIMARY>                                      .17<F2>                     .38<F2>
<EPS-DILUTED>                                      .17<F2>                     .37<F2>
<YIELD-ACTUAL>                                    3.89                    3.91
<LOANS-NON>                                      1,448                   1,448
<LOANS-PAST>                                       617                     617
<LOANS-TROUBLED>                                   000                     000
<LOANS-PROBLEM>                                    000                     000
<ALLOWANCE-OPEN>                                 6,853                   6,191
<CHARGE-OFFS>                                    (136)                   (174)
<RECOVERIES>                                        60                     108
<ALLOWANCE-CLOSE>                                7,151                   7,151
<ALLOWANCE-DOMESTIC>                             3,994                   3,994
<ALLOWANCE-FOREIGN>                                000                     000
<ALLOWANCE-UNALLOCATED>                          3,157                   3,157
<FN>
<F1>Restated to correct error
<F2>Restated to reflect implementation of FAS 128, Earnings per share and
two-for-one stock split
</FN>
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission