HEARTLAND FINANCIAL USA INC
10-K, 1998-03-31
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                  SECURITIES AND EXCHANGE COMMISSION
                                
                     WASHINGTON, D.C. 20549
                                
                            FORM 10-K
                                
         [X] ANNUAL REPORT PURSUANT TO SECTION 13 OF THE
                 SECURITIES EXCHANGE ACT OF 1934
           For the fiscal year ended December 31, 1997
                                
                 Commission File Number: 0-24724
                                
                  HEARTLAND FINANCIAL USA, INC.
     (Exact name of Registrant as specified in its charter)
                                
                            Delaware
 (State or other jurisdiction of incorporation or organization)
                                
                           42-1405748
             (I.R.S. Employer identification number)
                                
           1398 Central Avenue, Dubuque, Iowa) (52001
        (Address of principal executive offices Zip Code)
                                
                          319) 589-2100
      (Registrant's telephone number, including area code)
                                
                                
   Securities registered pursuant to Section 12(g) of the Act:
                                
                                
                              None
                    (Title of Exchange Class)
                                
                                
                              None
           (Name of Each Exchange on which Registered)
                                
                                
                  Common Stock $1.00 par value
                        (Title of Class)
                                
<PAGE>                                
                                
     Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the Registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No

     Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of Registrant's knowledge,
in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this
Form 10-K. (X)

The index to exhibits follows the signature page.

As of March 23, 1998, the Registrant had issued and outstanding
4,728,107 shares of the Registrant's Common Stock. The aggregate
market value of the voting stock held by non-affiliates of the
Registrant as of March 23, 1998, was $83,221,271.* Such figures
include 424,010 shares of the Registrant's Common Stock held in a
fiduciary capacity by the Trust Department of the Dubuque Bank &
Trust Company, a wholly-owned subsidiary of the Registrant.

*Based on the last reported price of an actual transaction in
Registrant's Common Stock on March 17, 1998, and reports of
beneficial ownership filed by directors and executive officers of
Registrant and by beneficial owners of more than 5% of the
outstanding shares of Common Stock of Registrant; however, such
determination of shares owned by affiliates does not constitute
an admission of affiliate status or beneficial interest in shares
of Registrant's Common Stock.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for the 1998 Annual Meeting of
Stockholders are incorporated by reference into Part III.
<PAGE>

                    HEARTLAND FINANCIAL USA, INC.
                       Form 10-K Annual Report
                          Table of Contents
          Part I
                                
Item 1.   Business
A.        General Description
B.        Recent Developments
C.        Market Areas
D.        Competition
E.        Employees
F.        Accounting Standards
G.        Supervision and Regulation
H.        Governmental Monetary Policy and Economic Conditions
          
Item 2.   Properties
Item 3.   Legal Proceedings
Item 4.   Submission of Matters to a Vote of
          Security Holders

          Part II
                                
Item 5.   Market for Registrant's Common Equity and
          Related Stockholder Matters
Item 6.   Selected Financial Data
Item 7.   Management's Discussion and Analysis of
          Financial Condition and Results of Operations
Item 8.   Financial Statements and Supplementary Data
Item 9    Changes in and Disagreements with Accountants
          on Accounting and Financial Disclosure

          Part III

Item 10.  Directors and Executive Officers of the
          Registrant
Item 11.  Executive Compensation
Item 12.  Security Ownership of Certain Beneficial Owners
          and Management
Item 13.  Certain Relationships and Related Transactions

          Part IV

Item 14.  Exhibits, Financial Statement Schedules and
          Reports on Form 8-K
<PAGE>
PART I.

ITEM 1.

BUSINESS

A.  GENERAL DESCRIPTION

Heartland Financial USA, Inc. ("Heartland"), reincorporated in
the state of Delaware in 1993, is a multi-bank holding company
registered under the Bank Holding Company Act of 1956, as amended
("BHCA"). Heartland has four wholly-owned bank subsidiaries which
are located in Dubuque, Iowa, Cottage Grove, Wisconsin and Galena
and Rockford, Illinois and one wholly-owned federal savings bank
subsidiary which is located in Keokuk, Iowa (collectively, the
"Bank Subsidiaries"). All five Bank Subsidiaries are members of
the Federal Deposit Insurance Corporation ("FDIC"). Dubuque Bank
and Trust Company ("DB&T") is chartered under the laws of the
State of Iowa and has two wholly-owned subsidiaries: DB&T
Insurance, Inc. ("DB&T Insurance"), a multi-line insurance agency
and DB&T Community Development Corp. ("DB&T Development"),
majority owner of a senior housing project.  Galena State Bank
and Trust Company, Galena, Illinois, ("GSB") and Riverside
Community Bank, Rockford,Illinois, ("RCB") are chartered under
the laws of the State of Illinois. First Community Bank, FSB
("FCB") is organized under the laws of the United States. FCB has
one wholly-owned subsidiary, KFS Services, Inc. Wisconsin
Community Bank, previously Cottage Grove State Bank, ("WCB") is
chartered under the laws of the State of Wisconsin and has one
subsidiary, DBT Investment Corporation ("DBT Investment"), an
investment management company. The Bank Subsidiaries operate 17
banking locations in Iowa, Illinois and Wisconsin. Heartland has
three wholly-owned non-bank subsidiaries. Citizens Finance Co.
("Citizens") is a consumer finance company. ULTEA, Inc. ("Ultea")
is a fleet leasing company headquartered in Madison, Wisconsin.
Keokuk Bancshares, Inc. ("Keokuk") is an investment management
company. During the fourth quarter of 1997, Heartland entered
into an agreement with a group of New Mexico business leaders to
establish a new bank in Albuquerque, New Mexico. Pending
regulatory approval, the new bank will begin operations in the
second quarter of 1998 and will be organized under the laws of
the state of New Mexico.  Heartland will own 80% of the proposed
organization.

The Bank Subsidiaries provide full service retail banking within
Dubuque and Lee Counties in Iowa, within Jo Daviess, Hancock and
Winnebago Counties in Illinois and within Dane County in
Wisconsin. Deposit products include checking and other demand
deposit accounts, NOW accounts, savings accounts, money market
accounts, certificates of deposit, individual retirement accounts
and other time deposits. The deposits in the Bank Subsidiaries
are insured by the FDIC to the full extent permitted by law.
Loans include commercial and industrial, agricultural, real
estate mortgage, consumer, home equity, credit cards and lines of
credit. Other products and services include VISA debit cards,
automatic teller machines, safe deposit boxes and trust services.
The principal service of the Bank Subsidiaries consists of making
loans to businesses and individuals. These loans are made at the
offices of the Bank Subsidiaries. The Bank Subsidiaries also
engage in activities that are closely related to banking,
including investment brokerage.

Although each of the subsidiaries of Heartland operates under the
direction of its own Board of Directors, Heartland has standard
operating policies regarding asset/liability management,
liquidity management, investment management, lending policies and
deposit structure management. Heartland has historically
centralized certain operations where economies of scale can be
achieved.

Operating Strategy

Corporate policy, strategy and goals are established by the Board
of Directors of Heartland (the "Heartland Board"). Pursuant to
Heartland's philosophy, operational and administrative policies
for the Bank Subsidiaries are also established by the Heartland
Board. Within this framework, each of the Bank Subsidiaries
focuses on providing personalized services and quality products
to its customers to meet the needs of the communities which it
serves.

Heartland operates its banking subsidiaries as traditional
community banks with conveniently located facilities and
professional, highly motivated staffs which are active in the
communities in which they are located. Heartland focuses on long-
term relationships with customers and provides individualized
quality service. In addition, within credit and rate of return
parameters, Heartland attempts to ensure that each of the Bank
Subsidiaries meets the credit needs of its communities and
invests in local municipal obligations.

Heartland uses a variety of marketing strategies to attract and
retain customers, with a particular emphasis on a strong sales
culture within the Bank Subsidiaries and an outside officer
calling program. Many of Heartland's sales employees work on a
salary plus commission basis, thus providing them with a strong
incentive to aggressively market Heartland's financial products.
Officers of each of the Bank Subsidiaries also regularly call on
customers and potential customers of the institutions to maintain
and develop deposit and other special service relationships,
including cash management, employee benefit plan administration,
and trust services.

Heartland has an internal data processing division and has
attempted to remain at the forefront of the banking industry in
new technological innovations. Heartland believes that retaining
control of its data processing leads to decreased operating costs
and more effective service to its customers. Accordingly, during
1997, all Bank Subsidiaries converted to the Fiserv Comprehensive
Banking System program, a national leader in bank software
technology. To provide a high level of customer service and to
manage effectively its growth, acquisition and operating
strategies, Heartland also focuses on continued improvement of
the internal operating systems of the Bank Subsidiaries.

Acquisition and Expansion Strategy

Heartland seeks to diversify both its market area and asset base
while increasing profitability through acquisitions and
expansion. Heartland's goal is to expand through the acquisition
of established financial service organizations, primarily
commercial banks or thrifts, to the extent suitable candidates
can be identified and acceptable business terms negotiated.

Heartland's acquisition strategy is focused on traditional
community banks and thrifts located in stable and growing areas
of Iowa, Wisconsin, Minnesota and Illinois. Heartland intends to
look beyond these geographic areas for acquisition opportunities
as evidenced by the proposed de novo bank in Albuquerque, New
Mexico. In addition to price and terms, other factors considered
by Heartland in determining the desirability of an acquisition
candidate include financial condition, earnings potential,
quality of management, market area and competitive environment.

The Heartland Board may in the future consider establishing
branches, loan production offices or other business facilities as
a means of expanding its presence in current or new market areas.
The Heartland Board may also investigate expansion into other
lines of business closely related to banking if it believes these
lines could be profitable without undue risk to Heartland and if
Heartland can be competitive. Heartland does not currently have
any definitive understandings or agreements for any acquisitions
material to Heartland. However, Heartland will continue to look
for further expansion opportunities.

Lending Activities

General

The Bank Subsidiaries provide a range of commercial and retail
lending services to corporations, partnerships and individuals.
These credit activities include agricultural, commercial,
residential real estate and installment loans, as well as loan
participations and lines of credit.

The Bank Subsidiaries aggressively market their services to
qualified lending customers. Lending officers actively solicit
the business of new companies entering their market areas as well
as long-standing members of the Bank Subsidiaries' respective
business communities. Through professional service and
competitive pricing, the Bank Subsidiaries have been successful
in attracting new lending customers. Heartland also actively
pursues consumer lending opportunities. With convenient
locations, advertising and customer communications, the Bank
Subsidiaries have been successful in capitalizing on the credit
needs of their market areas.

Commercial Loans

The Bank Subsidiaries have a strong commercial loan base and
DB&T, in particular, continues to be a premier commercial lender
in the tri-state area of northeast Iowa, northwest Illinois and
southwest Wisconsin. The Bank Subsidiaries' areas of emphasis
include, but are not limited to, loans to wholesalers, hotel and
real estate developers, manufacturers, building contractors,
business services companies and retailers. The Bank Subsidiaries
provide a wide range of business loans, including lines of credit
for working capital and operational purposes and term loans for
the acquisition of equipment and real estate. Loans may be made
on an unsecured basis where warranted by the overall financial
condition of the borrower. Terms of commercial business loans
generally range from one to five years. The majority of the Bank
Subsidiaries' commercial business loans have floating interest
rates or reprice within one year.

DB&T has also generated loans which are guaranteed by the U.S.
Small Business Administration and has been certified as one of
that agency's Preferred Lenders. Management believes that making
these guaranteed loans helps its local communities as well as
provides Heartland with a source of income and solid future
lending relationships as such businesses grow and prosper. DB&T
is also currently one of the state of Iowa's top lenders in the
"Linked Investment for Tomorrow" program. This state-sponsored
program offers interest rate reductions to businesses opened by
minorities and those in rural areas.

The primary repayment risk for commercial loans is the failure of
the business due to economic or financial factors. In most cases,
the Bank Subsidiaries have collateralized these loans and/or
taken personal guarantees to help assure repayment.

As the credit portfolios of the Bank Subsidiaries have continued
to grow, several changes have been made in their lending
departments resulting in an overall increase in these
departments' skill levels. Loan review personnel and commercial
lenders interact with their respective Boards of Directors each
month. Heartland also utilizes an internal loan review function
to analyze credits of the Bank Subsidiaries. Management has
attempted to identify problem loans at an early date and to
aggressively seek a resolution of these situations. The result
has been a significantly below average level of problem loans
compared to the Heartland Banks' industry peer groups in recent
years.

Agricultural Loans

DB&T is one of the largest agricultural lenders in the state of
Iowa. Agricultural loans continue to be emphasized by both DB&T
and GSB due to their concentration of customers in rural markets.
Agricultural loans remain balanced, however, in proportion to the
rest of Heartland's consolidated loan portfolio. In connection
with their agricultural lending, all of the Bank Subsidiaries
have remained close to their traditional geographic market areas.
The majority of the outstanding agricultural operating and real
estate loans are within 60 miles of their main or branch offices.

Agricultural loans, many of which are secured by crops, machinery
and real estate, are provided to finance capital improvements and
farm operations as well as acquisitions of livestock and
machinery. The agricultural loan departments work closely with
all agricultural customers, including companies and individual
farmers, and review the preparation of budgets and cash flow
projections for the ensuing crop year. These budgets and cash
flow projections are monitored closely during the year and
reviewed with agricultural customers at least once a year. In
addition, the Bank Subsidiaries work closely with governmental
agencies, including the Farmers Home Administration, to assist
agricultural customers in obtaining credit enhancement products
such as loan guarantees.

Real Estate Mortgage Loans

Mortgage lending has been a focal point of the Bank Subsidiaries
as each of them continues to build real estate lending business.
A stable rate environment along with expanded production
capabilities at RCB combined to increase the number of loan
originations as compared to prior years. The majority of home
loans generated by the Bank Subsidiaries were sold to government
agencies in the secondary mortgage market with servicing rights
retained. Management believes that the retention of mortgage
servicing provides the Bank Subsidiaries with a relatively steady
source of fee income as compared to fees generated solely from
mortgage origination operations. Moreover, the retention of such
servicing rights allows each of the Bank Subsidiaries to continue
to have regular contact with mortgage customers.

Consumer Lending

The Bank Subsidiaries' consumer lending departments provide all
types of consumer loans including motor vehicle, home
improvement, home equity, student loans, credit cards, signature
loans and small personal credit lines.

Consumer loan demand is also serviced through Citizens which
currently serves the consumer credit needs of over 2,200
customers in the three state area of Iowa, Illinois and Wisconsin
from its Dubuque, Iowa, and Madison, Wisconsin, offices.

Trust Departments

The trust departments for DB&T, GSB and FCB have been providing
trust services to their respective communities for many years.
Trust personnel from DB&T also work with RCB and WCB personnel to
provide trust services to all bank subsidiaries. Currently, the
Bank Subsidiaries have over $434 million of consolidated assets
under management and provide a full complement of trust and
investment services for individuals and corporations.

The trust department of DB&T is nationally recognized as a
leading provider of socially responsible investment services and
manages investment portfolios for religious and other non-profit
organizations located throughout the United States. The Bank
Subsidiaries' trust departments are also active in the management
of employee benefit and retirement plans in their market areas.
The Bank Subsidiaries have targeted their trust departments as
primary areas for future growth.

Brokerage and Other Services

DB&T contracts with a third-party vendor, Focused Investments
LLC, an affiliate of Wayne Hummer & Co., to operate independent
securities offices within DB&T's main office, Grandview and
Kennedy Mall branch offices and GSB's main office. DB&T's Farley
office also schedules regular hours for a broker to be available
to meet with customers. Focused Investments LLC offers full-
service stock and bond trading, direct investments, annuities and
mutual funds.

DB&T Insurance has continued to grow its personal and commercial
insurance lines and the number of independent insurance companies
it represents. DB&T Insurance is a multi-line insurance agency in
the Dubuque area and offers a complete array of vehicle, property
and casualty, life and disability insurance, as well as
commercial lines and tax-free annuities.

B.   MARKET AREAS

DB&T is located in the Dubuque County area of Iowa which
encompasses the city of Dubuque and a number of surrounding rural
communities. The city of Dubuque is located in northeastern Iowa,
on the Mississippi River, approximately 175 miles west of
Chicago, Illinois, and approximately 200 miles northeast of Des
Moines, Iowa. It is strategically situated at the intersection of
the state borders of Iowa, Illinois and Wisconsin. Based upon the
results of the 1990 census, the city of Dubuque had a total
population of approximately 61,000.

In addition to its main banking office, DB&T has seven branch
offices, all of which are located in the Dubuque County area. As
a subsidiary of DB&T, DB&T Insurance has substantially the same
market area as the parent organization. Citizens also operates
within this market area, and, in addition, an office was opened
in Madison, Wisconsin, during June, 1996.

GSB is located in Galena, Illinois, which is less than five miles
from the Mississippi River, approximately 20 miles east of
Dubuque and 155 miles west of Chicago. GSB also has an office in
Stockton, Illinois, and as such, services customers in Jo Daviess
County, Illinois. Based on the 1990 census, the county had a
population of approximately 22,000 people.

FCB's main office is in Keokuk, Iowa, which is located in the
southeast corner of Iowa near the borders of Iowa, Missouri and
Illinois. Due to its location, FCB serves customers in the tri-
county region of Lee County, Iowa, Hancock County, Illinois and
Clark County, Missouri. Lee, Hancock and Clark Counties have
populations of approximately 43,100, 23,900 and 8,500,
respectively. FCB has one branch office in Keokuk and another
branch in the city of Carthage in Hancock County, Illinois.
Keokuk is an industrial community with a population of
approximately 13,500.

RCB is located on the northeast edge of Rockford, Illinois, which
is approximately 75 miles west of Chicago in Winnebago County.
Based on the 1990 census, the county had a population of 284,000
and the city of Rockford had a population of 140,000.

WCB operates one office from its location in Cottage Grove,
Wisconsin, which is approximately 10 miles east of Madison in
Dane County. A branch office was opened in Middleton, a suburb of
Madison, in February, 1998. The county had a population of
390,000 and the village of Cottage Grove had a population of
1,100 according to the 1990 census.

C.  COMPETITION

Heartland encounters competition in all areas of its business
pursuits. In order to compete effectively, to develop its market
base, to maintain flexibility and to move in pace with changing
economic and social conditions, Heartland continuously refines
and develops its products and services. The principal methods of
competition in the financial services industry are price, service
and convenience.

The Bank Subsidiaries' combined market area is highly
competitive. Many financial institutions based in the communities
surrounding Dubuque, Galena, Rockford, Cottage Grove and Keokuk
actively compete for customers within Heartland's market area.
The Bank Subsidiaries also face competition from finance
companies, insurance companies, mortgage companies, securities
brokerage firms, money market funds, loan production offices and
other providers of financial services.

Heartland competes for loans principally through the range and
quality of the services it provides, interest rates and loan
fees. Heartland believes that its long-standing presence in the
community and personal service philosophy enhance its ability to
compete favorably in attracting and retaining individual and
business customers. Heartland actively solicits deposit-oriented
clients and competes for deposits by offering customers personal
attention, professional service and competitive interest rates.

D.  EMPLOYEES

At December 31, 1997, Heartland employed 338 full-time equivalent
employees. Heartland places a high priority on staff development
which involves extensive training, including customer service
training. New employees are selected on the basis of both
technical skills and customer service capabilities. None of
Heartland's employees are covered by a collective bargaining
agreement with Heartland. Heartland offers a variety of employee
benefits and management considers its employee relations to be
excellent.

E.  ACCOUNTING STANDARDS

Statement of Financial Accounting Standards ("SFAS")- SFAS No.
125 "Accounting for Transfers and Servicing of Financial Assets
and Extinguishments of Liabilities" ("SFAS No. 125") was
effective for Heartland for transactions occurring after December
31, 1996, and provided standards for accounting recognition or
derecognition of assets and liabilities.  The adoption of SFAS
No. 125 did not have a material effect on Heartland.

SFAS No. 130 "Reporting Comprehensive Income" will be effective
for Heartland for the year beginning January 1, 1998 and
establishes the standards for the reporting and display of
comprehensive income in the financial statements.  Comprehensive
income represents net earnings and certain amounts reported
directly in stockholders' equity, such as the net unrealized gain
or loss on available-for-sale securities.


F.   SUPERVISION AND REGULATION


General

Financial institutions and their holding companies are
extensively regulated under federal and state law.  As a result,
the growth and earnings performance of Heartland can be affected
not only by management decisions and general economic conditions,
but also by the requirements of applicable state and federal
statutes and regulations and the policies of various governmental
regulatory authorities including, but not limited to, the Board
of Governors of the Federal Reserve System (the "FRB"), the FDIC,
the OTS, the Iowa Superintendent of Banking (the
"Superintendent"), the Illinois Commissioner of Banks and Real
Estate (the "Commissioner"), the Wisconsin Division of Banking
(the "Division"), the Internal Revenue Service and state taxing
authorities and the Securities and Exchange Commission (the
"SEC"). The effect of such statutes, regulations and policies can
be significant, and cannot be predicted with a high degree of
certainty.

Federal and state laws and regulations generally applicable to
financial institutions, such as Heartland and its subsidiaries,
regulate, among other things, the scope of business, investments,
reserves against deposits, capital levels relative to operations,
the nature and amount of collateral for loans, the establishment
of branches, mergers, consolidations and dividends. The system of
supervision and regulation applicable to Heartland and its
subsidiaries establishes a comprehensive framework for their
respective operations and is intended primarily for the
protection of the FDIC's deposit insurance funds and the
depositors, rather than the shareholders, of financial
institutions.

The following references to material statutes and regulations
affecting Heartland and its subsidiaries are brief summaries
thereof and do not purport to be complete, and are qualified in
their entirety by reference to such statutes and regulations.
Any change in applicable law or regulations may have a material
effect on the business of Heartland and its subsidiaries.

Recent Regulatory Developments

Pending Legislation
Legislation is pending in the Congress that would allow bank
holding companies to engage in a wider range of nonbanking
activities, including greater authority to engage in securities
and insurance activities.  The expanded powers generally would be
available to a bank holding company only if the bank holding
company and its bank subsidiaries remain well-capitalized and
well-managed.  Additionally, the pending legislation would
eliminate the federal thrift charter by requiring each federal
thrift to convert to a national bank or to a state bank or state
thrift.  Under the pending legislation, any federal thrift that
failed to convert to a national or state bank within two years
following enactment of the legislation would, by operation of
law, become a national bank as of the second anniversary of
enactment of the legislation.  The pending legislation would
combine the OTS with the Office of the Comptroller of the
Currency by the second anniversary of the enactment of the
legislation, and would merge the Bank Insurance Fund (the "BIF")
and the Savings Association Insurance Fund (the "SAIF") as of the
earlier of January 1, 2000 or the second anniversary of enactment
of the legislation. At this time, Heartland is unable to predict
whether the proposed legislation will be enacted and, therefore,
is unable to predict the impact such legislation may have on the
operations of Heartland and the Bank Subsidiaries.

Heartland

General
Heartland, as the sole shareholder of DB&T, GSB, RCB and WCB, is
a bank holding company.  As a bank holding company, Heartland is
registered with, and is subject to regulation by, the FRB under
the BHCA.  In accordance with FRB policy, Heartland is expected
to act as a source of financial strength to the Bank Subsidiaries
and to commit resources to support the Bank Subsidiaries in
circumstances where Heartland might not do so absent such policy.
Under the BHCA, Heartland is subject to periodic examination by
the FRB and is required to file with the FRB periodic reports of
its operations and such additional information as the FRB may
require.

Heartland's ownership of FCB makes Heartland a savings and loan
holding company as defined in the HOLA.  Although savings and
loan holding companies generally are subject to supervision and
regulation by the OTS, companies that, like Heartland, are both
bank holding companies and savings and loan holding companies are
exempt from OTS supervision, although federal law requires the
FRB to consult with the OTS, as appropriate, in establishing the
scope of an FRB examination of any such company, to provide the
OTS, upon request, with copies of FRB examination reports and
other supervisory information concerning any such company and to
cooperate with the OTS in any enforcement action against any such
holding company if the conduct at issue involves the company's
savings association subsidiary.

Investments and Activities
Under the BHCA, a bank holding company must obtain FRB approval
before:  (i) acquiring, directly or indirectly, ownership or
control of any voting shares of another bank or bank holding
company if, after such acquisition, it would own or control more
than 5% of such shares (unless it already owns or controls the
majority of such shares); (ii) acquiring all or substantially all
of the assets of another bank; or (iii) merging or consolidating
with another bank holding company.  Subject to certain conditions
(including certain deposit concentration limits established by
the BHCA), the FRB may allow a bank holding company to acquire
banks located in any state of the United States without regard to
whether the acquisition is prohibited by the law of the state in
which the target bank is located.  In approving interstate
acquisitions, however, the FRB is required to give effect to
applicable state law limitations on the aggregate amount of
deposits that may be held by the acquiring bank holding company
and its insured depository institution affiliates in the state in
which the target bank is located (provided that those limits do
not discriminate against out-of-state depository institutions or
their holding companies) or which require that the target bank
have been in existence for a minimum period of time (not to
exceed five years) before being acquired by an out-of-state bank
holding company.

The BHCA also prohibits, with certain exceptions, Heartland from
acquiring direct or indirect ownership or control of more than 5%
of the voting shares of any company which is not a bank and from
engaging in any business other than that of banking, managing and
controlling banks or furnishing services to banks and their
subsidiaries.  The principal exception to this prohibition allows
bank holding companies to engage in, and to own shares of
companies engaged in, certain businesses found by the FRB to be
"so closely related to banking ... as to be a proper incident
thereto."  Under current regulations of the FRB, Heartland and
its non-bank subsidiaries are permitted to engage in, among other
activities, such banking-related businesses as the operation of a
thrift, sales and consumer finance, equipment leasing, a computer
service bureau, including software development, and mortgage
banking and brokerage.  The BHCA generally does not place
territorial restrictions on the domestic activities of non-bank
subsidiaries of bank holding companies.

Federal law also prohibits acquisition of "control" of federally-
insured depository institutions, such as the Bank Subsidiaries,
or bank holding companies, such as Heartland, without prior
notice to certain federal bank regulators. "Control" is defined
in certain cases as acquisition of 10% of the outstanding shares
of a depository institution or bank holding company.

Capital Requirements
Bank holding companies are required to maintain minimum levels of
capital in accordance with FRB capital adequacy guidelines.  If
capital falls below minimum guideline levels, a bank holding
company, among other things, may be denied approval to acquire or
establish additional banks or non-bank businesses.

The FRB's capital guidelines establish the following minimum
regulatory capital requirements for bank holding companies:  a
risk-based requirement expressed as a percentage of total
risk-weighted assets and a leverage requirement expressed as a
percentage of total assets.  The risk-based requirement consists
of a minimum ratio of total capital to total risk-weighted assets
of 8%, at least one-half of which must be Tier 1 capital.  The
leverage requirement consists of a minimum ratio of Tier 1
capital to total assets of 3% for the most highly-rated
companies, with minimum requirements of 4% to 5% for all others.
For purposes of these capital standards, Tier 1 capital consists
primarily of permanent stockholders' equity less intangible
assets (other than certain mortgage servicing rights and
purchased credit card relationships) and total capital means Tier
1 capital plus certain other debt and equity instruments which do
not qualify as Tier 1 capital and a portion of the allowance for
loan and lease losses.

The risk-based and leverage standards described above are minimum
requirements, and higher capital levels will be required if
warranted by the particular circumstances or risk profiles of
individual banking organizations. For example, the FRB's capital
guidelines contemplate that additional capital may be required to
take adequate account of, among other things, interest rate risk,
or the risks posed by concentrations of credit, nontraditional
activities or securities trading activities.  Further, any
banking organization experiencing or anticipating significant
growth would be expected to maintain capital ratios, including
tangible capital positions (i.e., Tier 1 capital less all
intangible assets), well above the minimum levels.

As of December 31, 1997, Heartland had regulatory capital in
excess of the FRB's minimum requirements, with a risk-based
capital ratio of 12.71% and a leverage ratio of 8.76%.

Dividends
The FRB has issued a policy statement with regard to the payment
of cash dividends by bank holding companies.  In the policy
statement, the FRB expressed its view that a bank holding company
should not pay cash dividends which exceed its net income or
which can only be funded in ways that weaken the bank holding
company's financial health, such as by borrowing.  Additionally,
the FRB possesses enforcement powers over bank holding companies
and their non-bank subsidiaries to prevent or remedy actions that
represent unsafe or unsound practices or violations of applicable
statutes and regulations.  Among these powers is the ability to
proscribe the payment of dividends by banks and bank holding
companies.  In addition to the restrictions on dividends that may
be imposed by the FRB, the Delaware General Corporation Law (the
"DGCL") allows Heartland to pay dividends only out of its surplus
(as defined and computed in accordance with the provisions of the
DGCL), or if Heartland has no such surplus, out of its net
profits for the fiscal year in which the dividend is declared
and/or the preceding fiscal year.

Federal Securities Regulation
Heartland's common stock is registered with the SEC under the
Securities Act of 1933, as amended, and the Securities Exchange
Act of 1934, as amended (the "Exchange Act").  Consequently,
Heartland is subject to the information, proxy solicitation,
insider trading and other restrictions and requirements of the
SEC under the Exchange Act.

The Bank Subsidiaries

General
DB&T is an Iowa-chartered bank, the accounts of which are insured
by the BIF of the FDIC.  As a BIF-insured, Iowa-chartered bank,
DB&T is subject to the examination, supervision, reporting and
enforcement requirements of the Superintendent, as the chartering
authority for Iowa banks, and the FDIC, as administrator of the
BIF.

GSB and RCB are Illinois-chartered banks, the deposit accounts of
which are insured by the BIF of the FDIC.  As BIF-insured,
Illinois-chartered banks, GSB and RCB are subject to the
examination, supervision, reporting and enforcement requirements
of the Commissioner, as the chartering authority for Illinois
banks, and the FDIC, as administrator of the BIF.

WCB is a Wisconsin-chartered bank, the deposit accounts of which
are insured by the BIF of the FDIC.  As a BIF-insured, Wisconsin-
chartered bank, WCB is subject to the examination, supervision,
reporting and enforcement requirements of the Division, as the
chartering authority for Wisconsin banks, and the FDIC, as
administrator of the BIF.

FCB is a federally chartered savings association, the deposits of
which are insured by the SAIF of the FDIC.  As a SAIF-insured,
federally chartered savings association, FCB is subject to the
examination, supervision, reporting and enforcement requirements
of the OTS, as the chartering authority for federal savings
associations, and the FDIC as administrator of the SAIF.

Deposit Insurance
As FDIC-insured institutions, the Bank Subsidiaries are required
to pay deposit insurance premium assessments to the FDIC.  The
FDIC has adopted a risk-based assessment system under which all
insured depository institutions are placed into one of nine
categories and assessed insurance premiums based upon their
respective levels of capital and results of supervisory
evaluations.  Institutions classified as well-capitalized (as
defined by the FDIC) and considered healthy pay the lowest
premium while institutions that are less than adequately
capitalized (as defined by the FDIC) and considered of
substantial supervisory concern pay the highest premium.  Risk
classification of all insured institutions is made by the FDIC
for each semi-annual assessment period.

During the year ended December 31, 1997, FDIC deposit insurance
assessments for both BIF and SAIF members ranged from 0% of
deposits to 0.27% of deposits.  For the semi-annual assessment
period beginning January 1, 1998, assessment rates for both BIF
and SAIF members will continue to range from 0% of deposits to
0.27% of deposits.

The FDIC may terminate the deposit insurance of any insured
depository institution if the FDIC determines, after a hearing,
that the institution has engaged or is engaging in unsafe or
unsound practices, is in an unsafe or unsound condition to
continue operations or has violated any applicable law,
regulation, order, or any condition imposed in writing by, or
written agreement with, the FDIC.  The FDIC may also suspend
deposit insurance temporarily during the hearing process for a
permanent termination of insurance if the institution has no
tangible capital.  Management of Heartland is not aware of any
activity or condition that could result in termination of the
deposit insurance of any of the Bank Subsidiaries.

FICO Assessments
Since 1987, a portion of the deposit insurance assessments paid
by SAIF members has been used to cover interest payments due on
the outstanding obligations of the FICO, the entity created to
finance the recapitalization of the Federal Savings and Loan
Insurance Corporation, the SAIF's predecessor insurance fund.
Pursuant to federal legislation enacted September 30, 1996,
commencing January 1, 1997, both SAIF members and BIF members
became subject to assessments to cover the interest payments on
outstanding FICO obligations.  Such FICO assessments are in
addition to amounts assessed by the FDIC for deposit insurance.
Until January 1, 2000, the FICO assessments made against BIF
members may not exceed 20% of the amount of the FICO assessments
made against SAIF members.  Between January 1, 2000 and the
maturity of the outstanding FICO obligations in 2019, BIF members
and SAIF members will share the cost of the interest on the FICO
bonds on a pro rata basis.  During the year ended December 31,
1997, the FICO assessment rate for SAIF members was approximately
0.063% of deposits while the FICO assessment rate for BIF members
was approximately 0.013% of deposits.  During the year ended
December 31, 1997, the Bank Subsidiaries paid FICO assessments
totaling $116,000.

Supervisory Assessments
All Iowa banks, Illinois banks, Wisconsin banks, and Federal
savings associations are required to pay supervisory fees to the
Superintendent, the Commissioner, the Division, and the OTS,
respectively, to fund the operations of such agencies.  The
amount of such supervisory fees is based upon each institution's
total assets.  During the year ended December 31, 1997, the Bank
Subsidiaries paid supervisory assessments totaling $61,000.

Capital Requirements
The FDIC has established the following minimum capital standards
for state-chartered insured non-member banks, such as DB&T, GSB,
RCB and WCB:  a leverage requirement consisting of a minimum
ratio of Tier 1 capital to total assets of 3% for the most highly-
rated banks with minimum requirements of 4% to 5% for all others,
and a risk-based capital requirement consisting of a minimum
ratio of total capital to total risk-weighted assets of 8%, at
least one-half of which must be Tier 1 capital. For purposes of
these capital standards, Tier 1 capital and total capital consist
of substantially the same components as Tier 1 capital and total
capital under the FRB's capital guidelines for bank holding
companies (see "--Heartland--Capital Requirements").

Pursuant to the HOLA and OTS regulations, savings associations,
such as FCB, are subject to the following minimum capital
requirements:  a core capital requirement, consisting of a
minimum ratio of core capital to total assets of 3%; a tangible
capital requirement consisting of a minimum ratio of tangible
capital to total assets of 1.5%; and a risk-based capital
requirement, consisting of a minimum ratio of total capital to
total risk-weighted assets of 8%, at least one-half of which must
consist of core capital.  For purposes of these capital
standards, core capital consists primarily of permanent
stockholders' equity less intangible assets other than certain
supervisory goodwill, certain mortgage servicing rights and
certain purchased credit card relationships and less investments
in subsidiaries engaged in activities not permitted for national
banks; tangible capital is substantially the same as core capital
except that all intangible assets other than certain mortgage
servicing rights must be deducted; and total capital means core
capital plus certain debt and equity instruments that do not
qualify as core capital and a portion of the allowances for loan
and lease losses.

The capital requirements described above are minimum
requirements. Higher capital levels will be required if warranted
by the particular circumstances or risk profiles of individual
institutions.  For example, the regulations of the FDIC and the
OTS  provide that additional capital may be required to take
adequate account of, among other things, interest rate risk or
the risks posed by concentrations of credit or nontraditional
activities.

During the year ended December 31, 1997, none of the Bank
Subsidiaries was required by its primary federal regulator to
increase its capital to an amount in excess of the minimum
regulatory requirements.  As of December 31, 1997, each of the
Bank Subsidiaries exceeded its minimum regulatory capital
requirements, as follows:

               Total Risk-Based    Leverage       Tangible
                Capital Ratio   Capital Ratio  Capital Ratio

DB&T                 10.92%          7.81%          N/A
GSB                  13.09           7.06           N/A
RCB                  12.04           7.79           N/A
WCB                  18.32          11.11           N/A
FCB                  11.05           7.53          7.69%

The OTS has proposed to amend its regulations to establish a
minimum core capital requirement of 3% of total assets for any
savings association assigned a composite rating of 1 under the
Uniform Financial Institutions Rating System ("UFIRS") as of the
association's most recent OTS examination, with a minimum core
capital requirement of 4% of total assets for all other savings
associations.  It is not anticipated that the adoption of this
proposal would affect FCB's ability to comply with the OTS
capital requirements.

Federal law provides the federal banking regulators with broad
power to take prompt corrective action to resolve the problems of
undercapitalized institutions.  The extent of the regulators'
powers depends on whether the institution in question is "well
capitalized," "adequately capitalized," "undercapitalized,"
"significantly undercapitalized" or "critically
undercapitalized." Depending upon the capital category to which
an institution is assigned, the regulators' corrective powers
include:  requiring the submission of a capital restoration plan;
placing limits on asset growth and restrictions on activities;
requiring the institution to issue additional capital stock
(including additional voting stock) or to be acquired;
restricting transactions with affiliates; restricting the
interest rate the institution may pay on deposits; ordering a new
election of directors of the institution; requiring that senior
executive officers or directors be dismissed; prohibiting the
institution from accepting deposits from correspondent banks;
requiring the institution to divest certain subsidiaries;
prohibiting the payment of principal or interest on subordinated
debt; and, ultimately, appointing a receiver for the institution.

Additionally, institutions insured by the FDIC may be liable for
any loss incurred by, or reasonably expected to be incurred by,
the FDIC in connection with the default of commonly controlled
FDIC insured depository institutions or any assistance provided
by the FDIC to commonly controlled FDIC-insured depository
institutions in danger of default.

Dividends
Iowa law provides that an Iowa-chartered bank, such as DB&T, may
not pay dividends in an amount greater than its undivided
profits. Under the laws of Illinois and Wisconsin, Illinois-
chartered banks, such as GSB and RCB, and Wisconsin-chartered
banks, such as WCB, respectively, are subject to a substantially
similar limitation on dividends.

OTS regulations impose limitations upon all capital distributions
by savings associations, including cash dividends.  The rule
establishes three tiers of institutions.  An institution that
exceeds all fully phased-in capital requirements before and after
the proposed capital distribution (a "Tier 1 Institution") can,
after prior notice to, but without the approval of, the OTS, make
capital distributions during a calendar year in an aggregate
amount of up to the higher of (i) 100% of its net income to date
during the calendar year plus the amount that would reduce by
one-half its "surplus capital ratio" (i.e., the excess capital
over its fully phased-in capital requirements) at the beginning
of the calendar year, or (ii) 75% of its net income over the most
recent preceding four quarter period.  Any additional capital
distributions would require prior OTS approval. As of December
31, 1997, FCB was a Tier 1 Institution.

The payment of dividends by any financial institution or its
holding company is affected by the requirement to maintain
adequate capital pursuant to applicable capital adequacy
guidelines and regulations, and a financial institution generally
is prohibited from paying any dividends if, following payment
thereof, the institution would be undercapitalized.  As described
above, each of the Bank Subsidiaries exceeded its minimum capital
requirements under applicable guidelines as of December 31, 1997.
Further, under applicable regulations of the OTS, FCB may not pay
dividends in an amount which would reduce its capital below the
amount required for the liquidation account established in
connection with FCB's conversion from the mutual to the stock
form of ownership in 1991.  As of December 31, 1997,
approximately $21.7 million was available to be paid as dividends
to Heartland by the Bank Subsidiaries.  Notwithstanding the
availability of funds for dividends, however, the banking
regulators may prohibit the payment of any dividends by the Bank
Subsidiaries if such payment is deemed to constitute an unsafe or
unsound practice.

The OTS has proposed to amend its regulations governing capital
distributions (including cash dividends) by savings associations,
such as FCB.  The proposed amendment would require prior OTS
approval for any capital distribution by a savings association
that is not eligible for expedited processing under the OTS's
application processing regulations.  In order to qualify for
expedited processing, a savings association must:  (i) have a
composite UFIRS rating of 1 or 2; (ii) have a Community
Reinvestment Act rating of satisfactory or better; (iii) have a
compliance rating of 1 or 2; (iv) meet all applicable regulatory
capital requirements; and (v) not have been notified by the OTS
that it is a problem association or an association in troubled
condition.  Savings associations that qualify for expedited
processing would be required to obtain OTS approval prior to
making a capital distribution only if the amount of the proposed
capital distribution, when aggregated with all other capital
distributions during the same calendar year, would exceed an
amount equal to the association's year-to-date net income plus
its retained net income for the preceding two years.  The
proposed amendment will continue to require that the OTS be given
prior notice of certain types of capital distributions, including
any capital distribution by a savings association that, like FCB,
is a subsidiary of a savings and loan holding company.

Insider Transactions
The Bank Subsidiaries are subject to certain restrictions imposed
by the Federal Reserve Act on extensions of credit to Heartland
and its subsidiaries, on investments in the stock or other
securities of Heartland and its subsidiaries and the acceptance
of the stock or other securities of Heartland or its subsidiaries
as collateral for loans.  Certain limitations and reporting
requirements are also placed on extensions of credit by the Bank
Subsidiaries to their respective directors and officers, to
directors and officers of Heartland and its subsidiaries, to
principal stockholders of Heartland, and to "related interests"
of such directors, officers and principal stockholders.  In
addition, federal law and regulations may affect the terms upon
which any person becoming a director or officer of Heartland or
one of its subsidiaries or a principal stockholder of Heartland
may obtain credit from banks with which any of the Bank
Subsidiaries  maintains a correspondent relationship.

Safety and Soundness Standards
The federal banking agencies have adopted guidelines which
establish operational and managerial standards to promote the
safety and soundness of federally-insured depository
institutions. The guidelines set forth standards for internal
controls, information systems, internal audit systems, loan
documentation, credit underwriting, interest rate exposure, asset
growth, compensation, fees and benefits, asset quality and
earnings.  In general, the guidelines prescribe the goals to be
achieved in each area, and each institution is responsible for
establishing its own procedures to achieve those goals.  If an
institution fails to comply with any of the standards set forth
in the guidelines, the institution's primary federal regulator
may require the institution to submit a plan for achieving and
maintaining compliance.  The preamble to the guidelines states
that the agencies expect to require a compliance plan from an
institution whose failure to meet one or more of the guidelines
is of such severity that it could threaten the safety and
soundness of the institution.  Failure to submit an acceptable
plan, or failure to comply with a plan that has been accepted by
the appropriate federal regulator, would constitute grounds for
further enforcement action.

Branching Authority
Iowa law strictly regulates the establishment of bank offices.
Under the Iowa Banking Act, an Iowa state bank, such as DB&T, may
not establish a bank office outside the boundaries of the
counties contiguous to or cornering upon the county in which the
principal place of business of the bank is located.  Further,
Iowa law prohibits an Iowa bank from establishing de novo
branches in a municipality other than the municipality in which
the bank's principal place of business is located, if another
bank already operates one or more offices in the municipality in
which the de novo branch is to be located.  The number of offices
an Iowa bank may establish in a particular municipality is also
limited depending upon the municipality's population.

Illinois banks, such as GSB and RCB, have the authority under
Illinois law to establish branches anywhere in the State of
Illinois, subject to receipt of all required regulatory
approvals. Likewise, under Wisconsin law, Wisconsin banks may,
subject to regulatory approval, establish branch offices anywhere
in the State of Wisconsin.

Federally chartered savings associations which qualify as
"domestic building and loan associations," as defined in the
Internal Revenue Code, or meet the qualified thrift lender test
(see "-The Bank Subsidiaries -- Qualified Thrift Lender Test")
have the authority, subject to receipt of OTS approval, to
establish branch offices anywhere in the United States, either de
novo or through acquisitions of all or part of another financial
institution.  If a federal savings association fails to qualify
as a "domestic building and loan association," as defined in the
Internal Revenue Code, and fails to meet the qualified thrift
lender test, the association may branch only to the extent
permitted for national banks located in the savings association's
home state.  As of December 31, 1997, FCB qualified as a
"domestic building and loan association," as defined in the
Internal Revenue Code, and met the QTL test.

Effective June 1, 1997 (or earlier if expressly authorized by
applicable state law), the Riegle-Neal Interstate Banking and
Branching Efficiency Act of 1994 (the "Riegle-Neal Act") allows
banks to establish interstate branch networks through
acquisitions of other banks, subject to certain conditions,
including certain limitations on the aggregate amount of deposits
that may be held by the surviving bank and all of its insured
depository institution affiliates.  The establishment of de novo
interstate branches or the acquisition of individual branches of
a bank in another state (rather than the acquisition of an out-of-
state bank in its entirety) is allowed by the Riegle-Neal Act
only if specifically authorized by state law.  The legislation
allows individual states to "opt-out" of certain provisions of
the Riegle-Neal Act by enacting appropriate legislation prior to
June 1, 1997. The laws of Iowa, Illinois and Wisconsin permit
interstate bank mergers, subject to certain conditions,
including, in each case, a prohibition against interstate mergers
unless any Iowa, Illinois or Wisconsin bank involved has been in
existence and continuous operation for more than five years.

State Bank Activities
Under federal law and FDIC regulations, FDIC-insured state banks
are prohibited, subject to certain exceptions, from making or
retaining equity investments of a type, or in an amount, that are
not permissible for a national bank.  Federal law and FDIC
regulations also prohibit FDIC-insured state banks and their
subsidiaries, subject to certain exceptions, from engaging as
principal in any activity that is not permitted for a national
bank or its subsidiary, respectively, unless the bank meets, and
continues to meet, its minimum regulatory capital requirements
and the FDIC determines the activity would not pose a significant
risk to the deposit insurance fund of which the bank is a member.
Impermissible investments and activities must be divested or
discontinued within certain time frames set by the FDIC.  These
restrictions have not had, and are not currently expected to
have, a material impact on the operations of DB&T, GSB, RCB or
WCB.

Qualified Thrift Lender Test
The HOLA requires every savings association to satisfy a
"qualified thrift lender" ("QTL") test.  Under the HOLA, a
savings association will be deemed to meet the QTL test if it
either (i) maintains at least 65% of its "portfolio assets" in
"qualified thrift investments" on a monthly basis in nine out of
every 12 months or (ii) qualifies as a "domestic building and
loan association," as defined in the Internal Revenue Code.  For
purposes of the QTL test, "qualified thrift investments" consist
of mortgage loans, mortgage-backed securities, education loans,
small business loans, credit card loans and certain other housing-
and consumer-related loans and investments.  "Portfolio assets"
consist of a savings association's total assets less goodwill and
other intangible assets, the association's business properties
and a limited amount of the liquid assets maintained by the
association pursuant to the liquidity requirements of the HOLA
and OTS regulations (see "--The Bank Subsidiaries--Liquidity
Requirements").  A savings association that fails to meet the QTL
test must either convert to a bank charter or operate under
certain restrictions on its activities.  A savings association
that fails the QTL test may requalify as a QTL but it may do so
only once.  As of December 31, 1997, FCB satisfied the QTL test,
with a ratio of qualified thrift investments to portfolio assets
of 74.25% and qualified as a "domestic building and loan
association," as defined in the Internal Revenue Code.

Liquidity Requirements
OTS regulations currently require each savings association to
maintain, for each calendar quarter, an average daily balance of
liquid assets (including cash, certain time deposits, bankers'
acceptances, and specified United States Government, state or
federal agency obligations) equal to at least 4% of either (i)
its liquidity base (i.e., its net withdrawable accounts plus
borrowings repayable in 12 months or less) as of the end of the
preceding calendar quarter or (ii) the average daily balance of
its liquidity base during the preceding calendar quarter.  This
liquidity requirement may be changed from time to time by the OTS
to an amount within a range of 4% to 10% of the liquidity base,
depending upon economic conditions and the deposit flows of
savings associations.  The OTS may also require a savings
association to maintain a higher level of liquidity than the
minimum 4% requirement if the OTS deems necessary to ensure the
safe and sound operation of the association.  Penalties may be
imposed for failure to meet liquidity ratio requirements.  At
December 31, 1997, FCB was in compliance with OTS liquidity
requirements, with a liquidity ratio of 8.91%.

Federal Reserve System
FRB regulations, as presently in effect, require depository
institutions to maintain non-interest earning reserves against
their transaction accounts (primarily NOW and regular checking
accounts), as follows:  for transaction accounts aggregating
$47.8 million or less, the reserve requirement is 3% of total
transaction accounts; and for transaction accounts aggregating in
excess of $47.8 million, the reserve requirement is $1.434
million plus 10% of the aggregate amount of total transaction
accounts in excess of $47.8 million.  The first $4.7 million of
otherwise reservable balances are exempted from the reserve
requirements.  These reserve requirements are subject to annual
adjustment by the FRB.  The Bank Subsidiaries are in compliance
with the foregoing requirements.  The balances used to meet the
reserve requirements imposed by the FRB may be used by FCB to
satisfy liquidity requirements imposed by the OTS.


G.  GOVERNMENTAL MONETARY POLICY AND ECONOMIC CONDITIONS

The earnings of Heartland are affected by the policies of
regulatory authorities, including the Federal Reserve System
whose monetary policies have had a significant effect on the
operating results of commercial banks in the past and are
expected to continue to do so in the future. Because of changing
conditions in the economy and in the money markets, as a result
of actions by monetary and fiscal authorities, interest rates,
credit availability and deposit levels may change due to
circumstances beyond the control of Heartland. Future policies of
the Federal Reserve System and other authorities cannot be
predicted, nor can their effect on future earnings be predicted.

ITEM 2.

PROPERTIES

The principal offices of Heartland are located in DB&T's main
office at 1398 Central Avenue, Dubuque, Iowa 52001. This office
is owned by DB&T and consists of a three-story glazed terra cotta
building constructed in 1922. The main office building currently
comprises approximately 59,500 square feet, all of which is
occupied by DB&T and Heartland. Construction of a three-story
addition of approximately 32,000 square feet was completed in
1994.

DB&T has a total of seven branch offices in addition to its main
office. Five of these offices are located in the city of Dubuque,
and three branches are located in the surrounding Iowa
communities of Epworth, Farley and Holy Cross. DB&T owns all of
its branch offices without material encumbrances, except its
branch located at Kennedy Mall. DB&T owns the buildings but
leases the land under long term agreements at its Kennedy Mall
branch and Main Street office location. The DB&T subsidiaries,
operate out of the main office.

Citizens' Dubuque office is located in the Main Street Office
location of DB&T.  The Madison office for Citizens is located in
a leased building at 1771 Thierer Road, Madison, Wisconsin 53707.

GSB's main office is located at 971 Gear Street on the west side
of Galena, Illinois. Construction of this new 18,000 square foot
brick banking facility was completed in 1996. A drive-up facility
is also located in downtown Galena. One branch office is located
in Stockton, Illinois, which is located approximately 24 miles
east of Galena. Each of these offices is owned without material
encumbrances.

The main office of FCB is located at 4th and Concert Street,
Keokuk, Iowa 52632. The property was purchased by FCB in 1983 and
consists of a one-story brick building constructed in 1951. This
building comprises approximately 6,000 square feet, all of which
is occupied by FCB. During 1996, FCB opened a 2,100 square foot
branch on the northwest side of Keokuk. FCB also has one branch
office located in Carthage, Illinois, which is located
approximately 15 miles east of Keokuk, Iowa. The one-story wooden
frame building constructed in 1976 comprises approximately 3,000
square feet, all of which is occupied by FCB. Each of these
offices are owned without material encumbrances.

RCB operates from an 8,000 square foot one-story brick building
located at 6700 East Riverside Boulevard, Rockford, Illinois
61114.

The main office of WCB is located at 580 N. Main Street, Cottage
Grove, Wisconsin 53527.  The property was constructed by WCB in
1972 and consists of a one-story stucco building. This building
comprises approximately 6,000 square feet, all of which is
occupied by WCB. A branch facility was purchased in Middleton,
Wisconsin in 1997.  This branch facility is a one-story wood
building totaling 2,500 square feet, all of which is occupied by
WCB and is owned without material encumbrances.

ULTEA leases a 1900 square foot facility at 2976 Triverton Pike,
Madison, Wisconsin  53711.

ITEM 3.

LEGAL PROCEEDINGS

There are no material pending legal proceedings, other than
ordinary routine litigation incidental to the business, to which
Heartland or any of its subsidiaries is a party or of which any
of their property is the subject.

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted during the fourth quarter of 1997 to a
vote of security holders.

PART II
ITEM 5.

MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

Heartland's Common Stock was held by approximately 750
shareholders of record as of March 23, 1998, and is traded in the
over-the-counter market.

The following table shows, for the periods indicated, the range
of reported prices per share of Heartland's Common Stock in the
over-the-counter market. These quotations represent inter-dealer
prices without retail markups, markdowns or commissions and do
not necessarily represent actual transactions.

Heartland Common Stock Actual

Calendar Quarter                         High            Low
1996:
  First                                $17 11/16      $16 3/16
  Second                                20             17 1/4
  Third                                 25             17 1/4
  Fourth                                24 3/4         24

1997:
  First                                $24            $26 19/32
  Second                                25 1/4         27 9/32
  Third                                 25             30 9/32
  Fourth                                26             30

Cash dividends have been declared by Heartland quarterly during
the past two years ending December 31, 1997. The following table
sets forth the cash dividends per share paid on Heartland's
Common Stock for the past two years:


Calendar Quarter
                         1997           1996

  First                 $.13           $.10
  Second                 .13            .10
  Third                  .13            .10
  Fourth                 .13            .10
  
  
ITEM 6.

SELECTED FINANCIAL DATA
(Dollars in thousands, except per share data)

                                For the Years Ended December 31,
                                   1997        1996      1995
                                --------------------------------

STATEMENT OF INCOME DATA

 Interest income                   $ 59,261  $ 51,886  $ 49,149
 Interest expense                    31,767    27,644    25,529
                                   --------  --------  --------
 Net interest income                 27,494    24,242    23,620
 Provision for loan and
  lease losses                        1,279     1,408       820
                                   --------  --------  --------
 Net interest income after
  provision for loan and
  lease losses                       26,215    22,834    22,800
 Noninterest income                   8,565     7,364     4,981
 Noninterest expense                 22,927    19,507    17,323
 Provision for income taxes           3,338     2,685     2,884
                                   --------  --------  --------
 Net income                        $  8,515  $  8,006  $  7,574
                                   ========  ========  ========

PER COMMON SHARE DATA
 Net income-basic                  $   1.80  $   1.70  $   1.58
 Net income-diluted                    1.78      1.69      1.58
 Cash dividends                        0.52       .40       .30
 Dividend payout ratio                28.96%    23.53%    19.03%
 Book value                        $  16.38  $  14.84  $  13.76
 Weighted average shares
  outstanding-basic               4,738,171 4,715,009 4,805,184

BALANCE SHEET DATA
 Investments and federal
  funds sold                       $234,666  $183,966  $171,726
 Total loans and leases,
  net of unearned                   556,406   484,085   454,905
 Allowance for loan and lease
  losses                              7,362     6,191     5,580
 Total assets                       852,060   736,552   677,313
 Total deposits                     623,532   558,343   534,587
 Long-term obligations               43,023    42,506    45,400
 Redeemable preferred stock            -         -            -
Stockholders' equity                 77,772    70,259    64,506

EARNINGS PERFORMANCE DATA
 Return on average total assets        1.09%     1.16%     1.18%
 Return on average stockholders'
  equity                              11.59     12.00     12.28
 Net interest margin ratio (1)         3.89      3.98      4.13

ASSET QUALITY RATIOS
 Nonperforming assets to total
  assets                               0.34%     0.34%     0.28%
Nonperforming loans and leases
  to total loans and leases            0.37      0.41      0.26
 Net loan and lease charge-offs
  to average loans and leases          0.08      0.17      0.08
 Allowance for loan and lease
  losses to total loans and
  leases                               1.32%     1.28%     1.23%
 Allowance for loan and lease
  losses to nonperforming
  loans and leases                   362.30    313.63    463.84

CAPITAL RATIOS
 Average equity to average
  assets                               9.39%     9.66%     9.59%
 Total capital to risk-adjusted
  assets                              12.71     14.28     14.46
 Tier 1 leverage                       8.76      9.54      9.47


SELECTED FINANCIAL DATA
(Dollars in thousands, except per share data)

                                          For the Years Ended
                                              December 31,
                                             1994      1993
                                          --------------------
STATEMENT OF INCOME DATA

 Interest income                          $43,373    $ 43,265
 Interest expense                          20,128      21,126
                                          --------   --------
 Net interest income                       23,245      22,139
 Provision for loan and lease losses          811       1,014
                                          --------   --------
 Net interest income after provision
   for loan and lease losses               22,434      21,125
 Noninterest income                         4,965       5,470
 Noninterest expense                       17,244      16,338
 Provision for income taxes                 3,015       3,251
                                          --------  --------
 Net income                               $ 7,140    $  7,006
                                          ========   ========
PER COMMON SHARE DATA
 Net income-basic                         $   1.47   $   1.47
 Net income-diluted                           1.47       1.47
 Cash dividends                                .26        .20
 Dividend payout ratio                       17.99%     13.33%
 Book value                               $  11.76   $  11.52
  Weighted average shares
  outstanding-basic                      4,845,648  4,774,718

BALANCE SHEET DATA
 Investments and federal funds sold       $162,968   $211,394
 Total loans and leases, net of unearned   422,216    374,778
 Allowance for loan and lease losses         5,124      4,433
 Total assets                              626,490    620,214
 Total deposits                            513,239    498,279
 Long-term obligations                      23,562     25,055
 Redeemable preferred stock                   -            67
 Stockholders' equity                       56,930     55,098

EARNINGS PERFORMANCE DATA
 Return on average total assets               1.18%      1.17%
 Return on average stockholders' equity      12.82      14.20
 Net interest margin ratio (1)                4.32       4.11

ASSET QUALITY RATIOS
 Nonperforming assets to total assets         0.17%      0.30%
 Nonperforming loans and leases
  to total loans and leases                   0.21       0.32
 Net loan and lease charge-offs
  to average loans and leases
 Allowance for loan and lease losses          0.03       0.04
  to total loans and leases                   1.21%      1.18%
 Allowance for loan and lease losses
  to nonperforming loans and leases         580.95     374.09
CAPITAL RATIOS
 Average equity to average assets             9.22%      8.23%
 Total capital to risk-adjusted assets       15.04      14.37
 Tier 1 leverage                              9.32       8.49


(1)  Tax equivalent using a 34% tax rate.

ITEM 7.

MANAGEMENT'S DISCUSSION AND ANALYSIS

The following presents management's discussion and analysis of
the consolidated financial condition and results of operations of
Heartland Financial USA, Inc. ("Heartland") as of the dates and
for the periods indicated. This discussion should be read in
conjunction with the Selected Financial Data, Heartland's
Consolidated Financial Statements and the Notes thereto and other
financial data appearing elsewhere in this report.

The consolidated financial statements include the accounts of
Heartland and its wholly-owned subsidiaries: Dubuque Bank and
Trust Company ("DB&T"); DB&T Insurance, Inc.; DB&T Community
Development Corp.; Galena State Bank and Trust Company ("GSB");
Riverside Community Bank ("RCB"); First Community Bank, FSB
("FCB"); Wisconsin Community Bank ("WCB"; previously Cottage
Grove State Bank); Citizens Finance Co. ("Citizens"); ULTEA, Inc.
("ULTEA"); DBT Investment Corporation and Keokuk Bancshares, Inc.

This report, including the Chairman's Report to Stockholders and
President's Message, contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. Heartland intends such forward-looking
statements to be covered by the safe harbor provisions for
forward-looking statements contained in the Private Securities
Reform Act of 1995, and is including this statement for purposes
of these safe harbor provisions.  Forward-looking statements,
which are based on certain assumptions and describe future plans,
strategies and expectations of Heartland are generally
identifiable by use of the words "believe," "expect," "intend,"
"anticipate," "estimate," "project" or similar expressions.
Heartland's ability to predict results or the actual effect of
future plans or strategies is inherently uncertain.  Factors
which could have a material adverse affect on the operations and
future prospects of Heartland and the subsidiaries include, but
are not limited to, changes in:  interest rates, general economic
conditions, legislative/regulatory changes, monetary and fiscal
policies of the U.S. Government, including policies of the U.S.
Treasury and the Federal Reserve Board, the quality or
composition of the loan or investment portfolios, demand for loan
products, deposit flows, competition, demand for financial
services in Heartland's market area and accounting principles,
policies and guidelines. These risks and uncertainties should be
considered in evaluating forward-looking statements and undue
reliance should not be placed on such statements.  Further
information concerning Heartland and its business, including
additional factors that could materially affect Heartland's
financial results, is included in Heartland's filings with the
Securities and Exchange Commission.

OVERVIEW

Heartland recorded its seventh consecutive year of increased
annual earnings during 1997, up $509,000 (6.36%) from 1996.  On a
basic per common share basis, the 1997 earnings increased 5.88%.
These sustained increases are particularly gratifying given the
increased emphasis and the related costs associated with the
expansion of Heartland's asset base and development of other
noninterest income sources.  The initiatives undertaken included:

  The conversion of all Heartland banks to new banking software.

  The acquisition of WCB on March 1 and its purchase of a branch
  facility in Middleton, Wisconsin.

  Expansion into the vehicle leasing and fleet management
  business with the purchase of ULTEA in December, 1996.

  Enhancement of banking operations in Rockford, Illinois and
  the recently announced de novo expansion into Albuquerque, New
  Mexico.

Net income increased $432,000 (5.70%) in 1996 from 1995. On a
basic per common share basis, 1996 net income increased 7.59%
from 1995.  This performance reflected significantly improved
noninterest income during 1996, which was partially mitigated by
increased costs related to the first full year of operation of
RCB and the one-time Savings Association Insurance Fund ("SAIF")
special assessment at FCB.

Total noninterest income increased 16.31% during 1997 compared to
an increase of 47.84% during 1996.  Gains on sales of securities
accounted for 61.94% of the $2,383,000 change during 1996.
During 1997, gains on sales of securities decreased $443,000.
Exclusive of these gains on sales of securities, noninterest
income increased 30.03% during 1997.  During both years, there
were substantial increases in core noninterest income components
which include service charges, trust fees and gains on the sale
of loans.  Rental income on operating leases at ULTEA was also a
major contributor to the 1997 growth in noninterest income.
 
Concurrent with the growth of the Heartland organization,
noninterest expense increased $3,420,000 (17.53%) and $2,184,000
(12.61%) during 1997 and 1996, respectively, compared to the
previous year.  The increases were largely due to costs
associated with the initiatives discussed earlier.  While
management remains committed to the control of overhead, they are
also committed to investing sufficient resources to profitably
expand the franchise.

RESULTS OF OPERATIONS
NET INTEREST INCOME

Net interest income is the difference between interest income
earned on earning assets and interest expense paid on interest
bearing liabilities. As such, net interest income is affected by
changes in the volume and yields on earning assets and the volume
and rates paid on interest bearing liabilities. Net interest
margin is the ratio of tax equivalent net interest income to
average earning assets.
 
Net interest income on a fully tax equivalent basis was
$28,280,000, $25,476,000 and $24,721,000 for 1997, 1996 and 1995,
respectively, an increase of 11.01% for 1997 and 3.05% for 1996.
Expressed as a percentage of average earning assets, Heartland's
net interest margin decreased to 3.89% in 1997 and 3.98% in 1996,
compared to 4.13% in 1995.  These decreases occurred for several
reasons:

  The return on Heartland's securities portfolio declined as
  several higher-yielding securities matured or were called and
  the average life of the portfolio was reduced to 1.75 years at
  December 31, 1997.

  The additional investment during 1996 of nearly $3 million in
  low-income housing projects, while the investment generates
  income tax credits, negatively impacted the net interest
  margin calculation.

  With strong loan demand, rates paid on interest bearing
  deposits were elevated somewhat to sustain deposit growth.

  Growth in noninterest bearing deposits remained relatively
  flat during both years.

  Heartland bank subsidiaries increased their reliance on
  Federal Home Loan Bank ("FHLB") funding, which is typically
  more expensive than core deposits.
 
Heartland continues to manage its balance sheet on a proactive
basis.  The following table sets forth certain information
relating to Heartland's average consolidated balance sheets and
reflects the yield on average earning assets and the cost of
average interest bearing liabilities for the years indicated.
Such yields and costs are derived by dividing income or expense
by the average balance of assets or liabilities. Average balances
are derived from daily balances, and nonaccrual loans are
included in each respective loan category.

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS AND RATES (1)
(Dollars in thousands)

                                        For the Year Ended
                                        December 31, 1997

                                   Average
                                   Balance     Interest   Rate
                                   -------     --------   ----
EARNING ASSETS

Securities:
 Taxable                           $169,086    $ 10,393    6.15%
 Nontaxable (1)                      19,700       1,773    9.00
                                   ---------   ---------  ------
Total securities                    188,786      12,166    6.44
                                   ---------   ---------  ------
Interest bearing deposits             2,972          98    3.30
Federal funds sold                   12,570         681    5.42
                                   ---------   ---------  ------
Loans and leases:
 Commercial and commercial
  real estate (1)                   222,157      19,683    8.86
 Residential mortgage               178,362      14,083    7.90
 Agricultural and agricultural
  real estate (1)                    66,294       6,037    9.11
 Consumer                            55,218       5,672   10.27
 Direct financing leases, net         6,739         501    7.43
 Fees on loans                            -       1,126       -
 Less: allowance for loan
  and lease losses                   (6,998)          -       -
                                   ---------   ---------  ------
Net loans and leases                521,772      47,102    9.03
                                   ---------   ---------  ------

Total earning assets                726,100      60,047    8.27
                                   ---------   ---------  ------
NONEARNING ASSETS
 Total nonearning assets             56,596          -        -
                                   ---------   ---------  ------
TOTAL ASSETS                       $782,696    $ 60,047    7.67%
                                   =========   =========  ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
 Savings accounts                  $237,730     $ 8,317    3.50%
 Time, $100,000 and over             34,913       1,961    5.62
 Other time deposits                268,201      15,487    5.77
Short-term borrowings                70,313       3,740    5.32
Other borrowings                     36,406       2,262    6.21
                                   ---------   ---------  ------
 Total interest bearing
  liabilities                       647,563      31,767    4.91
                                   ---------   ---------  ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits         51,770           -       -
Accrued interest and other
  liabilities                         9,906           -       -
                                   ---------   ---------  ------
 Total noninterest bearing
  liabilities                        61,676           -       -
                                   ---------   ---------  ------
Stockholders' Equity                 73,457           -       -
                                   ---------   ---------  ------
TOTAL LIABILITIES AND
 STOCKHOLDERS' EQUITY              $782,696    $ 31,767    4.06%
                                   =========   =========  ======
Net interest income (1)                        $ 28,280
                                               =========
Net interest income
 to total earning assets (1)                               3.89%
                                                          ======
Interest bearing liabilities
 to earning assets                   89.18%
                                   =========

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS AND RATES (1)
(Dollars in thousands)

                                        For the Year Ended
                                        December 31, 1996

                                   Average
                                   Balance     Interest   Rate
                                   -------     --------   ----
EARNING ASSETS

Securities:
 Taxable                           $136,107    $  8,392    6.17%
 Nontaxable (1)                      31,005       3,108   10.02
                                   ---------   ---------  ------
Total securities                    167,112      11,500    6.88
                                   ---------   ---------  ------
Interest bearing deposits             4,332         163    3.76
Federal funds sold                   11,532         610    5.29

                                   ---------   ---------  ------
Loans and leases:
 Commercial and commercial
  real estate (1)                   195,372      17,058    8.73
 Residential mortgage               160,511      12,637    7.87
 Agricultural and agricultural
  real estate (1)                    58,975       5,377    9.12
 Consumer                            41,302       4,250   10.29
 Direct financing leases, net         7,502         549    7.32
 Fees on loans                            -         976       -
 Less: allowance for loan
  and lease losses                   (6,026)          -       -
                                   ---------   ---------  ------
Net loans and leases                457,636      40,847    8.93
                                   ---------   ---------  ------

Total earning assets                640,612      53,120    8.29
                                   ---------   ---------  ------
NONEARNING ASSETS
 Total nonearning assets             50,473          -        -
                                   ---------   ---------  ------
TOTAL ASSETS                       $691,085    $ 53,120    7.69%
                                   =========   =========  ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
 Savings accounts                  $214,401    $  7,474    3.49%
 Time, $100,000 and over             37,806       2,131    5.64
 Other time deposits                239,300      13,585    5.68
Short-term borrowings                37,100       1,943    5.24
Other borrowings                     41,936       2,511    5.99
                                   ---------   ---------  ------
 Total interest bearing
  liabilities                       570,543      27,644    4.85
                                   ---------   ---------  ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits         45,205           -       -
Accrued interest and other
  liabilities                         8,606          -        -
                                   ---------   ---------  ------
 Total noninterest bearing
  liabilities                        53,811           -       -
                                   ---------   ---------  ------
Stockholders' equity                 66,731           -       -
                                   ---------   ---------  ------
TOTAL LIABILITIES AND
 STOCKHOLDERS' EQUITY              $691,085    $ 27,644    4.00%
                                   =========   =========  ======
Net interest income (1)                        $ 25,476
                                               =========
Net interest income
 to total earning assets (1)                               3.98%
                                                          ======
Interest bearing liabilities
 to earning assets                   89.06%
                                   =========

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS & RATES (1)
(Dollars in thousands)

                                        For the Year Ended
                                         December 31, 1995

                                   Average
                                   Balance     Interest   Rate
                                   -------     --------   ----
EARNING ASSETS
Securities:
 Taxable                           $116,683    $ 7,562     6.48%
 Nontaxable (1)                      25,518      2,671    10.47
                                   --------    -------    ------
Total securities                    142,201     10,233     7.20
                                   --------    -------    ------
Interest bearing deposits             3,059        116     3.79
Federal funds sold                   12,765        740     5.80
                                   --------    --------   ------
Loans and leases:
 Commercial and commercial
  real estate (1)                   186,062     16,403     8.82
 Residential mortgage               155,208     12,211     7.87
 Agricultural and agricultural
  real estate (1)                    60,171      5,422     9.01
 Consumer                            35,881      3,650    10.17
 Direct financing leases, net         9,362        670     7.16
 Fees on loans                            -        805        -
 Less: allowance for loan
  and lease losses                   (5,454)         -        -
                                   ---------   --------   ------
Net loans and leases                441,230     39,161     8.88
                                   ---------   --------   ------

Total earning assets                599,255     50,250     8.39
                                   ---------   --------   ------
NONEARNING ASSETS
 Total nonearning assets             43,501          -        -
                                   ---------   --------   ------

TOTAL ASSETS                       $642,756    $50,250     7.82%
                                   =========   ========   ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
 Savings accounts                  $206,353    $ 7,338     3.56%
 Time, $100,000 and over             30,091      1,658     5.51
 Other time deposits                233,983     13,033     5.57
Short-term borrowings                21,665      1,236     5.71
Other borrowings                     37,253      2,264     6.08
                                   ---------   --------   ------
 Total interest bearing
  liabilities                       529,345     25,529     4.82
                                   ---------   --------   ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits         43,467          -        -
Accrued interest and other
  liabilities                         8,281          -        -
                                   ---------   --------   ------
 Total noninterest bearing
  liabilities                        51,748          -        -
                                   ---------   --------   ------
Stockholders' equity                 61,663          -        -
                                   ---------   --------   ------
TOTAL LIABILITIES AND
 STOCKHOLDERS' EQUITY              $642,756    $25,529     3.97%
                                   =========   ========   ======

Net interest income (1)                        $24,721
                                               ========
Net interest income                                        4.13%
 to total earning assets (1)                              ======
Interest bearing liabilities
 to earning assets                    88.33%
                                   =========
 (1)  Tax equivalent basis is calculated using an effective tax
rate of 34%.

The following table allocates the changes in net interest income
to differences in either average balances or average rates for
earning assets and interest bearing liabilities. The changes have
been allocated proportionately to the change due to volume and
change due to rate. Interest income is measured on a tax
equivalent basis using a 34% tax rate.

ANALYSIS OF CHANGES IN NET INTEREST INCOME
(Dollars in thousands)

                                    For the Year Ended
                                         December 31,
                                    1997 Compared to 1996
                                        Change Due to
                                   Volume    Rate      Net
                                   -----------------------

EARNING ASSETS/
INTEREST INCOME
Securities
 Taxable                         $2,033    $  (32)  $2,001
 Nontaxable                      (1,133)     (202)  (1,335)
Interest bearing deposits           (51)      (14)     (65)
Federal funds sold                   55        16       71
Loans and leases                  5,725       530    6,255
                                 -------   -------  -------
TOTAL EARNING ASSETS              6,629       298    6,927


LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
 Savings accounts                   813        30      843
 Time, $100,000 and over           (163)       (7)    (170)
 Other time deposits              1,641       261    1,902
Short-term borrowings             1,739        58    1,797
Other borrowings                   (331)       82     (249)
                                 -------   -------  -------
TOTAL INTEREST BEARING
 LIABILITIES                      3,699       424    4,123
                                 -------   -------  -------
NET INTEREST INCOME              $2,930    $ (126)  $2,804
                                 =======   =======  =======

ANALYSIS OF CHANGES IN NET INTEREST INCOME
(Dollars in thousands)

                                    For the Year Ended
                                         December 31,
                                    1996 Compared to 1995
                                        Change Due to
                                   Volume    Rate      Net
                                   -----------------------

EARNING ASSETS/
INTEREST INCOME
Securities
 Taxable                         $1,260    $ (430)  $  830
 Nontaxable                         574      (137)     437
Interest bearing deposits            48        (1)      47
Federal funds sold                  (71)      (59)    (130)
Loans and leases                  1,456       230    1,686
                                 -------   -------  -------
TOTAL EARNING ASSETS              3,267      (397)   2,870


LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
 Savings accounts                   286      (150)     136
 Time, $100,000 and over            425        48      473
 Other time deposits                296       256      552
Short-term borrowings               883      (176)     707
Other borrowings                    285       (38)     247
                                 -------   -------  -------
TOTAL INTEREST BEARING
 LIABILITIES                      2,175       (60)   2,115
                                 -------   -------  -------
NET INTEREST INCOME              $1,092     $(337)  $  755
                                 =======   =======  =======

ANALYSIS OF CHANGES IN NET INTEREST INCOME
(Dollars in thousands)

                                    For the Year Ended
                                         December 31,
                                    1995 Compared to 1994
                                        Change Due to
                                   Volume    Rate      Net
                                   -----------------------

EARNING ASSETS/
INTEREST INCOME
Securities
 Taxable                         $(1,267)  $  582   $ (685)
 Nontaxable                         (154)    (385)    (539)
Interest bearing deposits             12       32       44
Federal funds sold                   363      185      548
Loans and leases                   3,831    2,413    6,244
                                 --------  -------  -------
TOTAL EARNING ASSETS               2,785    2,827    5,612

LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
 Savings accounts                    (36)   1,851    1,815
 Time, $100,000 and over             368      270      638
 Other time deposits                 658    1,112    1,770
Short-term borrowings               (111)     387      276
Other borrowings                     737      165      902
                                 --------  -------  -------
TOTAL INTEREST BEARING
 LIABILITIES                       1,616    3,785    5,401
                                 -------   -------  -------
NET INTEREST INCOME              $ 1,169   $ (958)  $  211
                                 =======   =======  =======

PROVISION FOR LOAN AND LEASE LOSSES

The provision expense for loan and lease losses decreased
$129,000 (9.16%) during 1997 compared to an increase of $588,000
(71.71%) during 1996.  The additional provision expense during
1996 resulted from a $433,000 (118.96%) increase in net charge-
offs, primarily due to a $469,000 writedown on a pool of leases
purchased from the Bennett Funding Group.  The allowance for loan
and lease losses as a percentage of total loans and leases was
1.32% at December 31, 1997, 1.28% at December 31, 1996 and 1.23%
at December 31, 1995.

NONINTEREST INCOME
(Dollars in thousands)
                                        For the Years Ended
                                           December 31,
                                     1997      1996      1995
                                     ------------------------

Service charges and fees           $ 2,723   $ 2,437   $ 2,106
Trust fees                           2,009     1,810     1,472
Brokerage commissions                  324       212       110
Insurance commissions                  563       650       611
Securities gains, net                1,446     1,889       413
Rental income on operating leases      811         -         -
Gains on sale of loans                 373       131        73
Other noninterest income               316       235       196
                                   --------  --------  --------
Total noninterest income           $ 8,565   $ 7,364   $ 4,981
                                   ========  ========  ========
 
The above table shows Heartland's noninterest income for the
years indicated.  Total noninterest income increased $1,201,000
(16.31%) during 1997, as compared to an increase of $2,383,000
(47.84%) during 1996.

One of the most significant components of noninterest income is
service charges and fees, which increased $286,000 (11.74%)
during 1997 when compared to 1996.  Of this increase, $173,000
was attributable to the acquisition of WCB.  During 1996, service
charges and fees increased $331,000 (15.72%) compared to 1995.
The growth experienced during 1996 reflected the addition of new
merchants in the credit card processing area. The increased
emphasis Heartland has placed on enhancing revenues from services
provided to customers has influenced the growth of fee income
over the two-year period.

Trust fees increased $199,000 (10.99%) in 1997 and $338,000
(22.96%) in 1996, as compared to the respective previous year's
total. This strong performance resulted from the increase in
assets under management, ending 1997 at $434,003,000, an increase
of $67,845,000 (18.53%) during 1997 and $76,813,000 (26.55%)
during 1996.  This growth reflected especially strong equity and
debt markets, combined with the development of new trust
relationships through continued calling efforts.

Brokerage commissions increased $112,000 (52.83%) in 1997 from
the previous year's total. During 1996, brokerage commissions
increased $102,000 (92.73%) from 1995's total.  Results for both
years benefited from the replacement of two sales personnel lost
in 1995, combined with continued efforts to integrate the
brokerage area into Heartland's retail divisions.

Securities gains decreased $443,000 (23.45%) during 1997 compared
to 1996.  During 1996, securities gains increased $1,476,000
(357.38%) over the 1995 total.  The significant increase
experienced during 1996 resulted from the recognition of a gain
of $1,174,000 on the sale of Federal Home Loan Mortgage
Corporation common stock held in the investment portfolio at FCB.
Heartland was able to sustain a portion of those gains during
1997 due to the strong performance of its equity portfolio.

The expansion into the vehicle leasing and fleet management
business with the first full year of operation of ULTEA as a
Heartland subsidiary contributed an additional $811,000 to
noninterest income during 1997.

NONINTEREST EXPENSE
(Dollars in thousands)
                                        For the Years Ended
                                           December 31,
                                     1997      1996      1995
                                     ------------------------

Salaries and employee
 benefits                          $13,070   $11,035   $ 9,730
Occupancy, net                       1,354     1,268     1,059
Furniture and equipment              1,880     1,336     1,315
Outside services                     1,439     1,155     1,164
FDIC deposit insurance
 assessment                            116       746       681
Advertising                            826       996       696
Depreciation on equipment under
 operating leases                      584         -         -
Other noninterest expense            3,658     2,971     2,678
                                   --------  --------  --------
 Total noninterest expense         $22,927   $19,507   $17,323
                                   ========  ========  ========
Efficiency ratio (1)                 64.77%    63.03%    59.15%
                                   ========  ========  ========

(1)  Noninterest expense divided by the sum of net interest
     income and noninterest income less securities gains.

The above table shows Heartland's noninterest expense for the
years indicated.  Noninterest expense increased $3,420,000
(17.53%) in 1997 as compared to 1996.  Total 1996 noninterest
expense represented an increase of $2,184,000 (12.61%) from the
1995 total.

Salaries and employee benefits expense represented 57.01% of the
total 1997 noninterest expense, increasing $2,035,000 (18.44%)
from the total for 1996.  During 1996, salaries and employee
benefits expense increased $1,305,000 (13.41%) over the 1995
total.  In addition to the normal merit and cost of living
raises, these increases were attributable to Heartland's
continued expansion efforts, particularly the additions of RCB,
WCB and ULTEA.  Also recorded during 1997 was $267,000 in
compensation expense associated with the final distribution of
stock under the Heartland Executive Restricted Stock Purchase
Plan.

The $209,000 (19.74%) increase in occupancy costs for 1996
represented additional depreciation and property tax costs
associated with the construction of new facilities at the
subsidiary banks.

Equipment expenses increased $544,000 (40.72%) during 1997
compared to the 1996 total.  The conversion to Fiserv's
Comprehensive Banking Systems software was the major component of
this increase.  Heartland elected to maintain the data processing
function in-house to provide its subsidiary banks with enhanced
technology and flexibility.

The addition of ULTEA added $584,000 to noninterest expense
during 1997 for the depreciation on equipment under operating
leases.

Federal Deposit Insurance Corporation ("FDIC") premium expense
decreased $630,000 (84.45%) during 1997 compared to 1996.  The
one-time special assessment on all savings associations to
capitalize the SAIF amounted to $545,000 at FCB and was recorded
during 1996.  Exclusive of this one-time charge, FDIC premiums
decreased $480,000 (70.48%) in 1996 compared to 1995. During
1995, the FDIC premium expense was reduced when the premium
charged to members of the Bank Insurance Fund ("BIF") dropped
from .23% to .04% of deposits and subsequently to $2,000 per year
for well capitalized banks. Three of Heartland's four banks were
affected by this reduction, which took effect in September of
1995.  FCB, as a SAIF member, experienced a reduction in FDIC
premium expense on January 1, 1997, when the assessment dropped
from .23% to .065% of deposits.

Advertising and public relations expense was reduced $170,000
(17.07%) during 1997, compared to the 1996 total.  During 1996,
advertising and public relations expense experienced the largest
single percentage increase within the noninterest expense
category, rising $300,000 (43.10%) compared to the 1995 total.
The contribution of stock from FCB's securities portfolio to a
public charitable trust during 1996 at a cost basis of $220,000,
with an associated market value of $820,000, during 1996 was the
primary component of the changes during both years.

Heartland utilizes and is dependent upon data processing systems
and software to conduct its business.  The data processing
systems and software include those developed and maintained by
Heartland's third-party data processing vendor and purchased
software which is run on personal computer networks.  Heartland
has completed an assessment and work plan to assure that all
hardware and software utilized by Heartland subsidiaries will
function properly in the year 2000. Management is working with
vendors to become compliant by the end of 1998. Noninterest
expense includes the cost of such projects. Heartland management
continues to review the cost associated with the year 2000
project and presently has not identified any situations that will
require material cost expenditures to become fully compliant.

INCOME TAXES

Income tax expense for 1997 increased $653,000 (24.32%) over
1996.  The effective tax rate increased from 25.11% in 1996 to
28.16% in 1997.  A reduction in tax-exempt income during 1997
contributed to this increase.  The $199,000 (6.90%) decrease in
total tax expense for 1996, despite the increase in net income,
was driven primarily by the addition of $195,000 in tax credits
associated with the investment in low-income housing projects.
The one-time contribution of appreciated property to a public
charitable trust also was a factor in this decrease.

FINANCIAL CONDITION
LENDING ACTIVITIES

Heartland's major source of income is interest on loans and
leases. The table below presents the composition of Heartland's
loan portfolio at the end of the years indicated.

LOAN PORTFOLIO
(Dollars in thousands)

                                              At
                                          December 31,
                                    1997               1996
                               Amount Percent     Amount Percent
                               ------ -------     ------ -------

Commercial and commercial
 real estate                $242,868   43.46%  $206,523   42.46%
Residential mortgage         175,268   31.37    166,999   34.33
Agricultural and
 agricultural real estate     69,302   12.40     57,526   11.83
Consumer                      64,223   11.49     48,361    9.94
Lease financing, net           7,171    1.28      7,042    1.44
                            --------  -------  --------  -------

Gross loans and leases       558,832  100.00%   486,451  100.00%
                                      =======            =======

Unearned discount             (2,077)            (1,962)

Deferred loan fees              (349)              (404)
                            ---------          ---------
Total loans and leases       556,406            484,085

Allowance for loan and
 lease losses                 (7,362)            (6,191)
                           ---------          ---------
Loans and leases, net       $549,044           $477,894
                            =========          =========

LOAN PORTFOLIO
(Dollars in thousands)

                                              At
                                          December 31,
                                    1995               1994
                               Amount Percent     Amount Percent
                               ------ -------     ------ -------

Commercial and commercial
 real estate                $191,866   42.00%  $170,998   40.32%
Residential mortgage         158,324   34.66    150,147   35.41
Agricultural and
 agricultural real estate     59,089   12.94     56,736   13.38
Consumer                      38,988    8.54     36,068    8.51
Lease financing, net           8,530    1.86     10,076    2.38
                            --------  -------  --------  -------

Gross loans and leases       456,797  100.00%   424,025  100.00%
                                      =======            =======

Unearned discount             (1,510)            (1,438)

Deferred loan fees              (382)              (371)
                            ---------          ---------
Total loans and leases       454,905            422,216

Allowance for loan and
 lease losses                 (5,580)            (5,124)
                           ---------          ---------
Loans and leases, net       $449,325           $417,092
                           =========          =========
 
LOAN PORTFOLIO
(Dollars in thousands)

                                              At
                                          December 31,
                                              1993
                                      Amount      Percent
                                      ------      -------

Commercial and commercial
 real estate                          $156,117     41.49%
Residential mortgage                   124,118     32.98
Agricultural and
 agricultural real estate               54,998     14.61
Consumer                                36,236      9.63
Lease financing, net                     4,855      1.29
                                      --------    -------
Gross loans and leases                 376,324    100.00%
                                                  =======

Unearned discount                       (1,256)

Deferred loan fees                        (290)
                                      ---------
Total loans and leases                 374,778

Allowance for loan and
 lease losses                           (4,433)
                                     ---------
Loans and leases, net                 $370,345
                                      =========

The table below sets forth the remaining maturities by loan and
lease category.

MATURITY AND RATE SENSITIVITY OF LOANS AND LEASES (1)
December 31, 1997
(Dollars in thousands)
                                             Over 1 Year
                                           Through 5 Years
                               One Year   Fixed     Floating
                                or less    Rate       Rate
                               ------------------------------

Commercial and commercial
 real estate                   $ 97,759   $ 86,592   $ 35,414
Residential mortgage             15,354     21,413     15,314
Agricultural and
 agricultural real estate        34,861     22,402      6,103
Consumer                         18,272     31,882      6,188
Lease financing, net              2,203      4,724          -
                               --------   --------   --------
Total                          $168,449   $167,013   $ 63,019
                               ========   ========   ========

                                   Over 5 Years
                               Fixed      Floating
                                Rate        Rate        Total
                               -------------------------------

Commercial and commercial
 real estate                   $  5,596   $ 17,507   $242,868
Residential mortgage             25,103     98,084    175,268
Agricultural and
 agricultural real estate           859      5,077     69,302
Consumer                          1,649      6,232     64,223
Lease financing, net                244          -      7,171
                               --------   --------   --------
Total                          $ 33,451   $126,900   $558,832
                               ========   ========   ========

(1) Maturities based upon contractual dates.

Net loans and leases grew $71,150,000 (14.89%) from December 31,
1996, to December 31, 1997, compared to $28,569,000 (6.36%) from
December 31, 1995, to December 31, 1996. The loan portfolio at
WCB accounted for $22,906,000 (32.19%) of the growth during 1997.
The largest dollar growth occurred in commercial and commercial
real estate loans, which increased $36,345,000 (17.60%) compared
to $14,657,000 (7.64%) during 1996. The WCB acquisition accounted
for $10,789,000 (29.68%) of the growth in commercial and
commercial real estate loans during 1997.

Exclusive of the WCB loan portfolio, agricultural and consumer
loan outstandings experienced the most significant percentage
growth during 1997.  Agricultural and agricultural real estate
loans, exclusive of WCB, increased $10,569,000 (18.37%) during
1997 compared to a decrease of $1,563,000 (2.65%) during 1996.
The 1996 decrease reflected the consolidation occurring in the
agricultural sector and loan paydowns resulting from strong
commodity prices. Consumer loan outstandings grew $11,474,000
(23.73%) during 1997, exclusive of the WCB loan portfolio,
compared to $9,373,000 (24.04%) during 1996. These increases were
attributed to significant growth in consumer lines of credit and
dealer paper, partially as a result of the expansion of Citizens
into Madison, Wisconsin.

Growth in residential mortgage loan outstandings declined during
1997 as customers elected to take fixed rate 15- and 30- year
mortgages which the subsidiary banks elected to sell into the
secondary market while retaining servicing.  In 1997, exclusive
of WCB, and 1996 Heartland's total outstanding residential
mortgage loans increased $1,406,000 (.84%) and $8,675,000
(5.48%), respectively.

Although the risk of nonpayment for any reason exists with
respect to all loans, specific risks are associated with each
type of loan. The primary risks associated with commercial and
agricultural loans are the quality of the borrower's management
and the impact of national and regional economic factors. Risks
associated with real estate loans include fluctuating land values
and concentrations of loans in a specific type of real estate.
Consumer loans also have risks associated with concentrations of
loans in a single type of loan and the risk of a borrower's
unemployment as a result of deteriorating economic conditions.
Heartland monitors its loan concentrations and does not believe
it has concentrations in any specific industry other than
agriculture.

Heartland's strategy with respect to the management of these
types of risks, whether loan demand is weak or strong, is to
encourage the Heartland banks to follow tested and prudent loan
policies and underwriting practices which include: (i) granting
loans on a sound and collectible basis; (ii) investing funds
profitably for the benefit of stockholders and the protection of
depositors; (iii) serving the needs of the community and each
bank's general market area while obtaining a balance between
maximum yield and minimum risk; (iv) ensuring that primary and
secondary sources of repayment are adequate in relation to the
amount of the loan; (v) administering loan policies through a
Board of Directors and an officers' loan committee; (vi)
developing and maintaining adequate diversification of the loan
portfolio as a whole and of the loans within each loan category;
and (vii) ensuring that each loan is properly documented and, if
appropriate, guaranteed by government agencies and that insurance
coverage is adequate.
 
NONPERFORMING LOANS AND LEASES AND OTHER NONPERFORMING ASSETS

The table below sets forth the amounts of nonperforming loans and
leases and other nonperforming assets on the dates indicated.

NONPERFORMING ASSETS
(Dollars in thousands)

                                        December 31,
                            1997    1996   1995    1994   1993
                            ----------------------------------
Nonaccrual loans and
 leases                    $1,819  $1,697 $  977  $  748 $  979
Loan and leases
 contractually past
 due 90 days or more          187     247    226     134    206
Restructured loans
 and leases                    26      30      -       -      -
                           ------  ------ ------  ------ ------
Total nonperforming
 loans and leases           2,032   1,974  1,203     882  1,185
Other real estate             774     532    640     134    623
Other repossessed assets      124      21     51      39     23
                           ------  ------ ------- ------ ------
Total nonperforming assets $2,930  $2,527 $1,894  $1,055 $1,831
                           ======  ====== ======  ====== ======
Nonperforming loans and
 leases to total loans
 and leases                  0.37%   0.41%  0.26%   0.21%  0.32%
Nonperforming assets
 to total loans and
 leases plus repossessed
 property                    0.53%   0.52%  0.42%   0.25%  0.49%
Nonperforming assets to
 total assets                0.34%   0.34%  0.28%   0.17%  0.30%

Under Heartland's internal loan review program, a loan review
officer is responsible for reviewing existing loans and leases,
identifying potential problem loans and leases and monitoring the
adequacy of the allowance for possible loan and lease losses at
each of the Heartland banks.

Heartland constantly monitors and continues to develop systems to
oversee the quality of its loan portfolio. One integral part is a
loan rating system which assigns a rating on each loan and lease
within the portfolio based on the borrower's repayment ability,
collateral position and repayment history. This emphasis on
quality is reflected in Heartland's credit quality figures which
compare very favorably to peer data in the September 1997 Bank
Holding Company Performance Report published by the Federal
Reserve Board for bank holding companies with assets of $500
million to $1 billion. In this report, the peer group reported
nonperforming assets to total assets of .50%, .54% and .60% for
September 30, 1997, December 31, 1996 and 1995, respectively.

ALLOWANCE FOR LOAN AND LEASE LOSSES

The adequacy of the allowance for loan and lease losses is
determined by an internally-developed system which equally weighs
formulas established by the Office of the Comptroller of the
Currency and the Bank Administration Institute, in addition to
Heartland's historical charge-offs. This system addresses loan
portfolio composition, loan and lease delinquencies, potential
and existing internally classified credits and other factors
that, in management's judgment, deserve evaluation in estimating
loan and lease losses. The adequacy of the allowance for loan and
lease losses is monitored on an ongoing basis by the loan review
staff, senior management and the Heartland Board of Directors.

Heartland increased its allowance for loan and lease losses
during 1997 and 1996 due to a number of factors considered by the
Heartland Loan Review Committee, including the following: (i) a
continued increase in higher-risk consumer and more-complex
commercial and agricultural loans from relatively lower-risk real
estate loans; (ii) the economies in Heartland's primary market
areas have been stable for some time and the growth of the
allowance is intended to anticipate the cyclical nature of most
economies; and (iii) the third consecutive year of increases in
the amount of nonaccrual loans.

There can be no assurances that the allowance for loan and lease
losses will be adequate to cover all losses, but management
believes that the allowance for loan and lease losses was
adequate at December 31, 1997. While management uses available
information to provide for loan and lease losses, the ultimate
collectibility of a substantial portion of the loan portfolio and
the need for future additions to the allowance will be based on
changes in economic conditions. In addition, various regulatory
agencies, as an integral part of their examination process,
periodically review the allowance for loan and lease losses
carried by the Heartland subsidiaries. Such agencies may require
Heartland to make additional provisions to the allowance based
upon their judgment about information available to them at the
time of their examinations.

The table below summarizes activity in the allowance for loan and
lease losses for the years indicated, including amounts of loans
and leases charged off, amounts of recoveries, additions to the
allowance charged to income and the ratio of net charge-offs to
average loans and leases outstanding.

ANALYSIS OF ALLOWANCE FOR LOAN AND LEASE LOSSES
(Dollars in thousands)

                                       December 31,
                         1997    1996    1995     1994    1993
                         --------------------------------------

Allowance at
 beginning of year      $6,191  $5,580  $5,124  $4,433  $3,406
Charge-offs:
 Commercial and
  commercial real
  estate                    93     578     108      94       4
 Residential mortgage       21      23       6      16      48
 Agricultural and
  agricultural
  real estate               21       2       -       -      35
 Consumer                  449     323     381     244     214
 Lease financing             -       -       -       -       -
                        ------  ------  ------  ------  ------
Total charge-offs          584     926     495     354     301
                        ------  ------  ------  ------  ------

Recoveries:
 Commercial and
  commercial
  real estate               36      16      22      27      50
 Residential mortgage        8       1      15       5      23
 Agricultural and
  agricultural
  real estate                2      45       8      43       5
 Consumer                   99      67      86     148      96
 Lease financing             -       -       -       -       -
                        ------  ------  ------  ------  ------
 Total recoveries          145     129     131     223     174
                        ------  ------  ------  ------  ------
Net charge-offs            439     797     364     131     127

Provision for loan
 and lease losses        1,279   1,408     820     811   1,014

Additions related
 to acquisitions           331       -       -       -     140

Keokuk merger
 adjustments                 -       -       -      11       -
                        ------  ------  ------  ------  ------

Allowance at end
 of period              $7,362  $6,191  $5,580  $5,124  $4,433
                        ======  ======  ======  ======  ======
Net charge-offs to
 average loans and
 leases                   0.08%   0.17%   0.08%   0.03%   0.04%
                        ======= ======= ======= ======= ======

The table below shows Heartland's allocation of the allowance for
loan and lease losses by types of loans and leases and the amount
of unallocated reserves.

ALLOCATION OF ALLOWANCE FOR LOAN AND LEASE LOSSES
(Dollars in thousands)

                                    As of December 31,
                                1997                1996
                         ---------------------------------------
                                   Loan/               Loan/
                                   Lease               Lease
                                   Category            Category
                                   to Gross            to Gross
                                   Loans &             Loans &
                         Amount    Leases     Amount   Leases
                         ------    ---------  ------   ---------

Commercial and
 commercial real
 estate                  $1,889     43.46%    $1,568    42.46%
Residential
 mortgage                   725     31.37        590    34.33
Agricultural and
 agricultural real
 estate                     577     12.40        480    11.83
Consumer                  1,044     11.49        818     9.94
Lease financing(1)           30      1.28         28     1.44
Unallocated               3,097         -      2,707        -
                         -------   -------    -------  -------
                         $7,362    100.00%    $6,191   100.00%
                         =======   =======    =======  =======

ALLOCATION OF ALLOWANCE FOR LOAN AND LEASE LOSSES
(Dollars in thousands)

                                   As of December 31,
                               1995                1994
                         ---------------------------------------
                                   Loan/               Loan/
                                   Lease               Lease
                                   Category            Category
                                   to Gross            to Gross
                                   Loans &             Loans &
                         Amount    Leases     Amount   Leases
                         ------    ---------  ------   ---------

Commercial and
 commercial real
 estate                  $1,430     42.00%    $1,321    40.32%
Residential
 mortgage                   500     34.66        501    35.41
Agricultural and
 agricultural real
 estate                     518     12.94        423    13.38
Consumer                    618      8.54        593     8.51
Lease financing(1)           34      1.86         45     2.38
Unallocated               2,480         -      2,241        -
                         -------   -------    -------  -------
                         $5,580    100.00%    $5,124   100.00%
                         =======   =======    =======  =======

ALLOCATION OF ALLOWANCE FOR LOAN AND LEASE LOSSES
(Dollars in thousands)

                                    As of December 31, 1993
                                   --------------------------
                                                  Loan/
                                                  Lease
                                                  Category
                                                  to Gross
                                                  Loans &
                                     Amount       Leases
                                     -------      --------

Commercial and commercial
 real estate                         $1,535        41.49%
Residential mortgage                    547        32.98
Agricultural and agricultural
 real estate                            395        14.61
Consumer                                659         9.63
Lease financing(1)                        -         1.29
Unallocated                           1,297            -
                                     -------      -------
                                     $4,433       100.00%
                                     =======      =======

1)   Prior to 1994, reserve allocations for lease financing
     receivables were included in the commercial and commercial
     real estate allocations.

SECURITIES

The primary objective of the securities portfolio continues to be
to provide the Heartland bank subsidiaries with a source of
liquidity given their high loan-to-deposit ratios. Securities
represented 23.68% of total assets at December 31, 1997, as
compared to 24.98% at December 31, 1996 and 21.88% at December
31, 1995.

Consistent with Heartland's efforts during 1996 to maximize the
return on the portfolio while maintaining a conservative
investment philosophy, the composition of the portfolio during
1997 was maintained at the 1996 levels. The most dramatic shift
occurred in the mortgage-backed securities area, which increased
$35,564,000 (90.14%) during 1996, as compared to 1995. This
increase reflected management's decision to increase its
investment in fixed-rate collateralized mortgage obligations
("CMO's"). To reduce its exposure to prepayments, Heartland
purchased tightly structured tranches in well-seasoned CMO's.
These investments closely resemble treasury securities in their
repayment predictability and accordingly are less volatile to
interest rate fluctuations, while still providing an increased
spread when compared to U.S. treasuries with similar maturities.
As treasury securities matured during 1997, many of the
replacement purchases were made in these CMO products.  During
1997, the investment in mortgage-backed securities increased
$5,577,000 (7.43%), exclusive of the acquisition of WCB, and
treasury securities decreased $775,000 (5.49%).

Heartland increased its investment in U.S. government agencies by
$13,827,000 (29.11%) during 1996.  While spreads between agencies
and comparable CMO's are typically wide, the state tax-exempt
nature on selected agencies purchased for Heartland's Illinois
bank subsidiaries made them attractive.

Management determined that its investment in mutual funds
provided insufficient returns compared to other investments of
similar duration.  Accordingly, the total investment in mutual
funds was reduced by $6,617,000 (92.88%) during 1996.  Heartland
also reduced its investment in state and political subdivisions
during 1996.  This decrease was driven by calls on these
securities and more attractive returns on other comparable
maturity investments.

The tables below presents the composition and maturities of the
securities portfolio by major category.

SECURITIES PORTFOLIO COMPOSITION
(Dollars in thousands)


                                   December 31,
                      1997            1996             1995
                  ------------------------------------------------
                           % of            % of            % of
                         Portfolio       Portfolio       Portfolio
                 Amount            Amount          Amount
                  ------------------------------------------------
U. S. Treasury
 securities     $ 13,342   6.61% $ 14,117   7.66% $ 11,501   7.75%
U. S. government
 agencies         64,360  31.90    61,332  33.34    47,505  32.05
Mortgage-backed
 securities       87,015  43.13    75,017  40.78    39,453  26.62
Mutual funds         512   0.26       507   0.28     7,124   4.81
States and
 political
 subdivisions     20,702  10.26    18,812  10.23    22,782  15.37
Other securities  15,817   7.84    14,181   7.71    19,861  13.40
                -------- ------  -------- -------  ------- -------
Total           $201,748 100.00% $183,966 100.00% $148,226 100.00%
                ======== ======  ======== ======= ======== =======

SECURITIES PORTFOLIO COMPOSITION
(Dollars in thousands)

                         Held to Maturity    Available for Sale
                                  % of                  % of
December 31, 1997        Amount  Portfolio   Amount    Portfolio
                         ---------------------------------------
U.S. Treasury
 securities              $    -        -%    $ 13,342      6.61%
U.S. government
 agencies                   598      .30       63,762     31.60
Mortgage-backed
 securities                 325      .16       86,690     42.97
Mutual funds                  -        -          512      0.26
States and political
 subdivisions             2,956     1.46       17,746      8.80
Other securities              -        -       15,817      7.84
                         ------    -------   --------    -------
Total                    $3,879     1.92%    $197,869     98.08%
                         ======    =======   ========    =======

SECURITIES PORTFOLIO COMPOSITION
(Dollars in thousands)

                                           Total
                                                  % of
December 31, 1997                    Amount    Portfolio
                                     -------------------
U.S. Treasury securities             $ 13,342       6.61%
U.S. government agencies               64,360      31.90
Mortgage-backed securities             87,015      43.13
Mutual funds                              512       0.26
States and political
 subdivisions                          20,702      10.26
Other securities                       15,817       7.84
                                     --------     -------
Total                                $201,748     100.00%
                                     ========     =======

SECURITIES PORTFOLIO COMPOSITION
(Dollars in thousands)

                         Held to Maturity    Available for Sale
                                  % of                  % of
December 31, 1996        Amount  Portfolio   Amount    Portfolio
                         ---------------------------------------
U.S. Treasury
 securities              $    -        -%    $ 14,117      7.66%
U.S. government
 agencies                     -        -       61,332     33.34
Mortgage-backed
 securities                   -        -       75,017     40.78
Mutual funds                  -        -          507      0.28
States and political
 subdivisions             2,151     1.17       16,661      9.06
Other securities              -        -       14,181      7.71
                         ------    -------   --------    -------
Total                    $2,151     1.17%    $181,815     98.83%
                         ======    =======   ========    =======

SECURITIES PORTFOLIO COMPOSITION
(Dollars in thousands)

                                           Total
                                                  % of
December 31, 1996                    Amount    Portfolio
                                     -------------------
U.S. Treasury securities             $ 14,117       7.66%
U.S. government agencies               61,332      33.34
Mortgage-backed securities             75,017      40.78
Mutual funds                              507       0.28
States and political
 subdivisions                          18,812      10.23
Other securities                       14,181       7.71
                                     --------     -------
Total                                $183,966     100.00%
                                     ========     =======

SECURITIES PORTFOLIO MATURITIES
(Dollars in thousands)

                                               After One But
                          Within One Year    Within Five Years
                          ---------------    -----------------
December 31, 1997         Amount   Yield     Amount     Yield
                          ------------------------------------
U.S. Treasury
 securities              $ 5,055     5.93%   $ 8,287     6.32%
U.S. government
 agencies                 35,560     5.90     26,843     6.11
Mortgage-backed
 securities                4,003     6.35      6,751     7.62
States and political
 subdivisions (1)            619     6.57      5,095     9.94
Other securities             101     9.05        623     8.38
                         -------   -------    ------   -------
Total                    $45,338     5.96%   $47,599     6.80%
                         =======   =======   =======   =======

SECURITIES PORTFOLIO MATURITIES
(Dollars in thousands)

                           After Five But
                          Within Ten Years   After Ten Years
                          ----------------   -----------------
                          Amount    Yield    Amount    Yield
                          ------------------------------------
U.S. Treasury
 securities              $     -        -%   $     -        -%
U.S. government
 agencies                  1,940     3.44         17    10.25
Mortgage-backed
 securities               20,688     7.06     55,573     6.60
States and political
 subdivisions (1)          5,103     8.32      9,885     9.17
Other securities              -        -           -       -
                         -------   -------   -------   -------
Total                    $27,731     7.04%   $65,475     6.99%
                         =======   =======   =======   =======

SECURITIES PORTFOLIO MATURITIES
(Dollars in thousands)

                                             Total
                                     Amount        Yield
                                     -------------------

U.S. Treasury securities             $ 13,342       6.17%
U.S. government agencies               64,360       5.92
Mortgage-backed securities             87,015       6.78
States and political
 subdivisions (1)                      20,702       9.07
Other securities                          724       8.47
                                     --------     -------
Total                                 186,143       6.70%
                                                  =======

Mutual funds                              512
Equity securities                      15,093
                                     --------
Total                                $201,748
                                     ========

(1) Rates on obligations of states and political subdivisions
have been adjusted to tax equivalent yields using a 34% income
tax rate.

DEPOSITS AND BORROWED FUNDS

Heartland has a relatively stable core deposit base drawn
primarily from within its market areas.  Exclusive of WCB, total
average deposits increased $27,578,000 (5.14%) from the total
average deposits during 1996.  This is an improvement over the
$22,818,000 (4.44%) increase experienced during 1996 and was
primarily attributable to strong growth at GSB and RCB. Average
noninterest bearing deposits increased $2,575,000 (5.70%),
exclusive of WCB, during 1997 and $1,738,000 (4.00%) during 1996.
Average interest bearing deposits increased $25,003,000 (5.09%),
exclusive of WCB, during 1997 and $21,080,000 (4.48%) during
1996.  Much of the deposit growth experienced during 1996 was a
direct result of the success RCB experienced in its first full
year of operation. Heartland's other subsidiary banks experienced
only moderate growth driven by continued nationwide customer
dissatisfaction with deposit rates and the attractiveness of
alternative investment products such as mutual funds.

For each of the years ended December 31, 1997, 1996 and 1995,
respectively, the mix of individual account balances to total
deposits has remained very constant. The table below sets forth
the distribution of Heartland's average deposit account balances
and the average interest rates paid on each category of deposits
for the years indicated.

AVERAGE DEPOSITS
(Dollars in thousands)

For the year ended December 31, 1997
                                                  Percent
                                        Average      of
                                        Balance   Deposits  Rate
                                        ------------------------
Demand deposits                         $ 51,770    8.74%   0.00%
Savings accounts                         237,730   40.12    3.50
Time deposits less than $100,000         268,201   45.25    5.77
Time deposits of $100,000 or more         34,913    5.89    5.62
                                        --------  -------
Total deposits                          $592,614  100.00%
                                        ========  =======

AVERAGE DEPOSITS
(Dollars in thousands)

For the year ended December 31, 1996
                                                  Percent
                                        Average      of
                                        Balance   Deposits  Rate
                                        ------------------------
Demand deposits                         $ 45,205    8.42%   0.00%
Savings accounts                         214,401   39.95    3.49
Time deposits less than $100,000         239,300   44.59    5.68
Time deposits of $100,000 or more         37,806    7.04    5.64
                                        --------  -------
Total deposits                          $536,712  100.00%
                                        ========  =======


AVERAGE DEPOSITS
(Dollars in thousands)
For the year ended December 31, 1995
                                                  Percent
                                        Average      of
                                        Balance   Deposits  Rate
                                        ------------------------
Demand deposits                       $ 43,467      8.46%   0.00%
Savings accounts                       206,353     40.15    3.56
Time deposits less than $100,000       233,983     45.53    5.57
Time deposits of $100,000 or more       30,091      5.86    5.51
                                      --------    -------
Total deposits                        $513,894    100.00%
                                      ========    =======

The following table sets forth the amount and maturities of time
deposits of $100,000 or more at December 31, 1997.

Time Deposits $100,000 and Over
(Dollars in thousands)

                                             December 31,
                                                1997
                                             ------------

3 months or less                               $ 6,564
Over 3 months through 6 months                   8,892
Over 6 months through 12 months                 10,593
Over 12 months                                  12,836
                                               -------
                                               $38,885
                                               =======

The Heartland banks own stock in the FHLB of Des Moines and of
Chicago, enabling them to borrow funds from their respective FHLB
for short- or long-term purposes under a variety of programs.
During 1997, Heartland used additional FHLB advances as loan
demand exceeded deposit growth.  Total FHLB borrowings at
December 31, 1997 and 1996, were $64,400,000 and $51,900,000,
respectively.

Heartland also utilizes securities sold under agreements to
repurchase as a source of funds. DB&T and RCB provide repurchase
agreements to their customers as a cash management tool, sweeping
excess funds from demand deposit accounts into these agreements.
This source of funding does not increase Heartland's reserve
requirements, nor does it create an expense relating to FDIC
premiums on deposits. Although the aggregate balance of
repurchase agreements is subject to variation, the account
relationships represented by these balances are principally local
and have been maintained for relatively long periods of time.

On October 31, 1997, Heartland entered into a four year,
unsecured revolving credit agreement with an unaffiliated bank.
The total borrowings under this credit line were $3,500,000 at
December 31, 1997.

The following table reflects short-term borrowings which in the
aggregate have average balances during the period greater than
30% of stockholders equity at the end of the period.

SHORT-TERM BORROWINGS
(Dollars in thousands)
                                          At or for the
                                      Year Ended December 31,
                                     1997      1996      1995
                                     ------------------------

Balance at end of period           $96,239   $56,358   $23,241
Maximum month-end amount
 outstanding                        96,239    56,358    42,205
Average month-end amount
 outstanding                        73,170    42,025    25,965
Weighted average interest
 rate at year-end                     5.49%     5.75%     5.56%
Weighted average interest
 rate for the year ended              5.32%     5.24%     5.71%



CAPITAL RESOURCES

Heartland's risk-based capital ratios, which take into account
the different credit risks among banks' assets, have remained
strong over the past three years.  Tier 1 and total risk-based
capital ratios were 11.54% and 12.71%, respectively, on December
31, 1997, compared with 13.10% and 14.28% at December 31, 1996,
and 13.28% and 14.46% for December 31, 1995.  At December 31,
1997, Heartland's leverage ratio, the ratio of Tier 1 capital to
total average assets, was 8.76% compared to 9.54% and 9.47% at
December 31, 1996, and 1995, respectively.

Commitments for capital expenditures are an important factor in
evaluating capital adequacy. Heartland completed the acquisition
of WCB on March 1, 1997.  Cash payments remaining under the
agreement are $823,000 in 1998, $823,000 in 1999, $594,000 in
2000 and $584,000 in 2001.

During the fourth quarter of 1997, Heartland entered into an
agreement with a group of New Mexico business leaders to
establish a new bank in Albuquerque. Pending regulatory approval,
the new bank is expected to begin operations in the spring of
1998. Heartland's portion of the $15,000,000 initial capital
investment is $12,000,000, of which $1,200,000 has already been
advanced. Additional expenditures relating to expansion efforts
are not estimable at this time. Heartland intends to fund this
transaction through its revolving credit line.

Heartland's capital ratios are detailed in the table below.

RISK-BASED CAPITAL RATIOS(1)
(Dollars in thousands)

                                 December 31,
                       1997           1996             1995
                 Amount   Ratio  Amount   Ratio   Amount  Ratio
                 ----------------------------------------------

Capital Ratios:
Tier 1 capital   $ 71,713 11.54% $ 67,701 13.10%  $ 60,780  13.28%
Tier 1 capital
 minimum
 requirement       24,854  4.00    20,667  4.00     18,302   4.00
                 -------- ------ -------- ------  --------  -----
- -
 Excess          $ 46,859  7.54% $ 47,034  9.10%  $ 42,478   9.28%
                 ======== ====== ======== ======  ========  ======

Total capital    $ 78,995 12.71% $ 73,777 14.28%  $ 66,165  14.46%
Total capital
 minimum
 requirement       49,707  8.00    41,334  8.00     36,603   8.00
                 -------- ------ -------- ------  --------  ------
 Excess          $ 29,288  4.71% $ 32,443  6.28%  $ 29,562   6.46%
                 ======== ====== ======== ======  ========  ======
Total risk-
 adjusted
 assets          $621,338        $516,678         $457,539
                 ========        ========         ========

(1)  Based on the risk-based capital guidelines of the Federal
     Reserve, a bank holding company is required to maintain a
     Tier 1 to risk-adjusted assets ratio of 4.00% and total to
     risk-adjusted assets ratio of 8.00%.

LEVERAGE RATIOS (1)
(Dollars in thousands)


                                 December 31,
                       1997            1996            1995
                 Amount   Ratio  Amount   Ratio   Amount  Ratio
                 ----------------------------------------------

Capital Ratios:
Tier 1 capital   $ 71,713  8.76% $ 67,701  9.54%  $ 60,780   9.47%
Tier 1 capital
 minimum
 requirement (2)   32,729  4.00    28,375  4.00     25,666   4.00
                 -------- ------ -------- ------  --------  ------
Excess           $ 38,984  4.76% $ 39,326  5.54%  $ 35,114   5.47%
                 ======== ====== ======== ======  ========  ======

Average adjusted
 assets          $818,232        $709,387         $641,650
                 ========        ========         ========

(1)The leverage ratio is defined as the ratio of Tier 1 capital
   to average total assets.

(2)Management of Heartland has established a minimum target
   leverage ratio of 4.00%.  Based on Federal Reserve
   guidelines, a bank holding company generally is required to
   maintain a leverage ratio of 3.00% plus an additional cushion
   of at least 100 basis points.

LIQUIDITY

Liquidity refers to Heartland's ability to maintain a cash flow
which is adequate to meet maturing obligations and existing
commitments, to withstand fluctuations in deposit levels, to fund
operations and to provide for customers' credit needs.
Heartland's usual and primary sources of funding have been
deposits, loan and mortgage-backed security principal repayments,
sales of loans, cash flow generated from operations and, more
recently, FHLB borrowings.

Heartland's short-term borrowing balances are dependent on
commercial cash management and smaller correspondent bank
relationships and, as such, will normally fluctuate. Heartland
believes these balances, on average, to be stable sources of
funds; however, it intends to rely on deposit growth and
additional FHLB borrowings in the future.

In the event of short-term liquidity needs, the Heartland banks
may purchase federal funds from each other or from correspondent
banks. This source is used from time to time. The Heartland banks
may also borrow money from the Federal Reserve Bank, but have not
done so during any period covered in this report. Finally, the
Heartland banks' FHLB memberships give them the ability to borrow
funds for short- or long-term purposes under a variety of
programs.

To meet general corporate commitments and provide the nonbanking
subsidiaries with working capital, Heartland may borrow under its
revolving credit agreement which provides for total borrowings
pursuant to the agreement of up to $20,000,000 at any one time.
The agreement contains specific covenants which, among other
things, limit dividend payments and restrict the sale of assets
by Heartland under certain circumstances.  Also contained within
the agreement are certain financial covenants, including the
maintenance by Heartland of a maximum nonperforming assets to
total loans ratio, minimum return on average assets ratio,
maximum funded debt to total equity capital ratio, and requires
that each of Heartland's banking subsidiaries remain well
capitalized, as defined from time to time by the federal banking
regulators. At December 31, 1997, Heartland was in compliance
with the above covenants.

MARKET RISK MANAGEMENT

Market risk is the risk of loss arising from adverse changes in
market prices and rates.  Heartland's market risk is comprised
primarily of interest rate risk resulting from its core banking
activities of lending and deposit gathering.  Interest rate risk
measures the impact on earnings from changes in interest rates
and the effect on current fair market values of Heartland's
assets, liabilities and off-balance sheet contracts. The
objective is to measure this risk and manage the balance sheet to
avoid unacceptable potential for economic loss.

Heartland management continually develops and applies strategies
to mitigate market risk. Exposure to market risk is reviewed on a
regular basis by the asset/liability committees at the banks and,
on a consolidated basis, by the Heartland Funds Management
Committee.  Monthly, management utilizes both the standard
balance sheet GAP report and an independently developed income
statement GAP report to analyze the effect of changes in interest
rates on net interest income and to manage interest rate risk.
Also utilized periodically during the year is an interest rate
sensitivity analysis which simulates changes in net interest
income in response to various interest rate scenarios.  This
analysis considers current portfolio rates, existing maturities,
repricing opportunities and market interest rates, in addition to
prepayments and growth under different interest rate assumptions.
Through the use of these tools Heartland has determined that the
balance sheet is structured such that changes in net interest
margin in response to changes in interest rates would be minimal,
all other factors being held constant.  Management does not
believe that Heartland's primary market risk exposures and how
those exposures were managed in 1997 have changed when compared
to 1996.

Derivative financial instruments include futures, forwards,
interest rate swaps, option contracts and other financial
instruments with similar characteristics.  Heartland was not a
party to these types of derivatives at December 31, 1997.
However, Heartland does enter into financial instruments with off-
balance sheet risk in the normal course of business to meet the
financing needs of its customers.  These financial instruments
include commitments to extend credit and standby letters of
credit.  These instruments involve, to varying degrees, elements
of credit and interest rate risk in excess of the amount
recognized in the consolidated balance sheets.  Commitments to
extend credit are agreements to lend to a customer as long as
there is no violation of any condition established in the
contract.  Commitments generally have fixed expiration dates and
may require collateral from the borrower.  Standby letters of
credit are conditional commitments issued by Heartland to
guarantee the performance of a customer to a third party up to a
stated amount and with specified terms and conditions.  These
commitments to extend credit and standby letters of credit are
not recorded on the balance sheet until the instrument is
exercised.

The table below summarizes the scheduled maturities of market
risk sensitive assets and liabilities as of December 31, 1997.

Quantitative and Qualitative
Disclosures about Market Risk
Table of Market Risk-Sensitive Instruments
(Dollars in thousands)

December 31, 1997

MATURING IN:                 1998      1999     2000       2001
                            ------------------------------------
ASSETS
Federal funds sold        $ 32,918  $      -  $      -  $      -
Time deposits in other
 financial institutions        134        36         2         -
Securities                  60,610    51,573    18,139     8,853
Loans and leases:
 Fixed rate loans          130,305    67,407    50,447    23,187
 Variable rate loans        70,038    36,088    28,623    14,834
                          --------  --------  --------  --------
Loans and leases, net      200,343   103,495    79,070    38,021
                          --------  --------  --------  --------
Total Market Risk-
 Sensitive Assets         $294,005  $155,104  $ 97,211  $ 46,874
                          ========  ========  ========  ========

LIABILITIES
Savings                   $252,292  $      -  $      -  $      -
Time deposits
 Fixed rate time
  certificates less
  than $100,000            129,294    64,623    40,086    18,130
 Variable rate time
  certificates less
  than $100,000              7,010       281         -         -
                          --------  --------  --------  --------
Time deposits less
 than $100,000             136,304    64,904    40,086    18,130
Time deposits of
 $100,000 or more           26,049     8,030     3,203       800
Federal funds purchased,
 securities sold
 under repurchase
 agreements and
 other short-term
 borrowings                 96,239         -         -         -
Other borrowings:
 Fixed rate borrowings           -    15,634    11,905       584
 Variable rate borrowings        -        -          -     3,500
                          --------  --------  --------  --------
Other borrowings                 -    15,634    11,905     4,084
                          --------  --------  --------  --------
Total Market Risk-
 Sensitive Liabilities    $510,884  $ 88,568  $ 55,194  $ 23,014
                          ========  ========  ========  ========

                                                Average Estimated
                                               Interest    Fair
MATURING IN:          2002   Thereafter   Total   Rate    Value
                      ------------------------------------------
ASSETS
Federal funds sold  $      -  $      -  $  32,918  6.13% $ 32,918
Time deposits in
 other financial
 institutions              -       22        194   7.84       194
Securities             1,949    60,624   201,748   6.97   201,868
Loans and leases:
 Fixed rate loans     25,962    20,184   317,492   8.76   312,867
 Variable rate
  loans               10,231    79,100   238,914   8.42   245,648
                    --------  --------  --------         --------
Loans and leases,
 net                  36,193    99,284   556,406          558,515
                    --------  --------  --------         --------
Total Market Risk-
 Sensitive Assets   $ 38,142  $159,930  $791,266         $793,495
                    ========  ========  ========         ========

LIABILITIES
Savings             $      -  $      -  $252,292  3.42%  $252,292
Time deposits
 Fixed rate time
  certificates less
  than $100,000       11,819       162   264,114  5.77    264,543
 Variable rate time
  certificates less
  than $100,000            -         -     7,291  5.83      7,291
                    --------  --------  --------         --------
Time deposits less
 than $100,000        11,819       162   271,405          271,834
Time deposits of
 $100,000 or more        803         -    38,885  5.75     39,035
Federal funds purchased,
 securities sold
 under repurchase
 agreements and
 other short-term
 borrowings                -          -   96,239  5.49     96,239
Other borrowings:
 Fixed rate
  borrowings           5,000     4,400    37,523  6.20     37,788
 Variable rate
  borrowings           2,000         -     5,500  6.65      5,500
                    --------  --------  --------         --------
Other borrowings       7,000     4,400    43,023           43,288
                    --------  --------  --------         --------
Total Market Risk
 Sensitive
 Liabilities        $ 19,622  $  4,562  $701,844         $702,688
                    ========  ========  ========         ========

EFFECTS OF INFLATION

Consolidated financial data included in this report has been
prepared in accordance with generally accepted accounting
principles. Presently, these principles require reporting of
financial position and operating results in terms of historical
dollars. Changes in the relative value of money due to inflation
or recession are generally not considered.

In management's opinion, changes in interest rates affect the
financial condition of a financial institution to a far greater
degree than changes in the inflation rate. While interest rates
are greatly influenced by changes in the inflation rate, they do
not change at the same rate or in the same magnitude as the
inflation rate. Rather, interest rate volatility is based on
changes in the expected rate of inflation, as well as on changes
in monetary and fiscal policies. A financial institution's
ability to be relatively unaffected by changes in interest rates
is a good indicator of its capability to perform in today's
volatile economic environment. Heartland seeks to insulate itself
from interest rate volatility by ensuring that rate-sensitive
assets and rate-sensitive liabilities respond to changes in
interest rates in a similar time frame and to a similar degree.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                   CONSOLIDATED BALANCE SHEETS
                   December 31, 1997 and 1996
          (Dollars in thousands, except per share data)

                              Notes       1997           1996
                              -----     ---------      ---------
ASSETS
Cash and due from banks         3       $ 24,267       $ 40,080
Federal funds sold                        32,918             -
                                        ---------      ---------
Cash and cash equivalents                 57,185         40,080
Time deposits in other
 financial institutions                      194            167
Securities:                     4
 Available for sale-at market
  (cost of $193,805 for 1997
  and $179,697 for 1996)                 197,869        181,815
 Held to maturity-at cost
 (approximate market value
  of $3,999 for 1997 and
  $2,245 for 1996)                         3,879          2,151
Loans and leases:               5
 Held for sale                            10,437          2,412
   Held to maturity                      545,969        481,673
Allowance for possible
 loan and lease losses          6         (7,362)        (6,191)
                                        ---------      ---------
Loans and leases, net                    549,044        477,894
Premises, furniture and
 equipment, net                 7         18,346         16,715
Other real estate, net                       774            532
Other assets                              24,769         17,198
                                        ---------      ---------
TOTAL ASSETS                            $852,060       $736,552
                                        =========      =========

LIABILITIES AND STOCKHOLDERS' EQUITY
LIABILITIES:
Deposits:                       8
 Demand                                 $ 60,950       $ 55,482
 Savings                                 252,292        224,317
 Time                                    310,290        278,544
                                        ---------      ---------
Total deposits                           623,532        558,343
Short-term borrowings           9         96,239         56,358
Accrued expenses and other
 liabilities                              11,494          9,086
Other borrowings                11        43,023         42,506
                                        ---------      ---------
TOTAL LIABILITIES                        774,288        666,293
                                        ---------      ---------
STOCKHOLDERS' EQUITY:       13,14,16
Preferred stock
 (par value $1 per
 share; authorized
 200,000 shares)                               -              -
Common stock
 (par value $1 per share;
 authorized, 7,000,000
 shares;issued, 4,853,626
 shares at December 31,
 1997, and December 31,
 1996,)                                    4,854          4,854
Capital surplus                           13,706         13,366
Retained earnings                         58,914         52,864
Net unrealized gain on
 securities available for sale             2,545          1,327
Treasury stock at cost
 (106,251 and 118,066 shares
 at December 31, 1997, and
 December 31, 1996, respectively)         (2,247)        (2,152)
                                        ---------      ---------
TOTAL STOCKHOLDERS' EQUITY                77,772         70,259
                                        ---------      ---------
TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY                    $852,060       $736,552
                                        =========      =========

See accompanying notes to consolidated financial statements.


                CONSOLIDATED STATEMENTS OF INCOME
      For the years ended December 31, 1997, 1996 and 1995
          (Dollars in thousands, except per share data)
                                
                            Notes    1997      1996      1995
                            -----  --------  --------  --------
INTEREST INCOME:
Interest and fees on
  loans and leases            5    $46,919   $40,670   $38,968
Interest on securities:
  Taxable                           10,393     8,392     7,552
  Nontaxable                         1,170     2,051     1,763
Interest on trading
  account securities                   -           -        10
Interest on federal funds sold         681       610       740
Interest on interest bearing
  deposits in other financial
  institutions                          98       163       116
                                   --------  --------  --------
TOTAL INTEREST INCOME               59,261    51,886    49,149
                                   --------  -------   --------
INTEREST EXPENSE:
Interest on deposits          8     25,765    23,190    22,029
Interest on short-term
  borrowings                         3,740     1,943     1,236
Interest on other borrowings         2,262     2,511     2,264
                                   --------  --------  --------

TOTAL INTEREST EXPENSE              31,767    27,644    25,529
                                   --------  --------  --------
NET INTEREST INCOME                 27,494    24,242    23,620
Provision for possible
  loan and lease losses       6      1,279     1,408       820
                                   --------  --------  --------
NET INTEREST INCOME AFTER
  PROVISION FOR POSSIBLE LOAN
  AND LEASE LOSSES                  26,215    22,834    22,800
                                   --------  --------  --------

OTHER INCOME:
Service charges and fees             2,723     2,437     2,106
Trust fees                           2,009     1,810     1,472
Brokerage commissions                  324       212       110
Insurance commissions                  563       650       611
Securities gains, net                1,446     1,889       413
Rental income on operating leases      811         -         -
Gains on sale of loans                 373       131        73
Other noninterest income               316       235       196
                                   --------  --------  --------
TOTAL OTHER INCOME                   8,565     7,364     4,981
                                   --------  --------  --------
OTHER EXPENSES:
Salaries and employee
  benefits                    12    13,070    11,035     9,730
Occupancy                     13     1,354     1,268     1,059
Furniture and equipment              1,880     1,336     1,315
Outside services                     1,439     1,155     1,164
FDIC deposit insurance
  assessment                           116       746       681
Advertising                            826       996       696
Depreciation on equipment
  under operating leases               584         -         -
Other noninterest expenses           3,658     2,971     2,678
                                   -------   -------   -------
TOTAL OTHER EXPENSES                22,927    19,507    17,323
                                   -------   -------   -------
Income before income taxes          11,853    10,691    10,458
Income taxes                  10     3,338     2,685     2,884
                                   -------   -------   -------
NET INCOME                         $ 8,515   $ 8,006   $ 7,574
                                   =======   =======   =======
EARNINGS PER COMMON SHARE-BASIC     $1.80     $1.70     $1.58
                                   =======   =======   =======
EARNINGS PER COMMON SHARE-
  DILUTED                      1    $1.78     $1.69     $1.58
                                   =======   ========  =======

CASH DIVIDENDS DECLARED PER
  COMMON SHARE                      $0.52     $0.40     $0.30
                                   =======   =======   =======

See accompanying notes to consolidated financial statements.

         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
      For the years ended December 31, 1997, 1996 and 1995
          (Dollars in thousands, except per share data)


                                  Common     Capital   Retained
                                   Stock     Surplus   Earnings
                                   ------    -------   --------

Balance at January 1, 1995         $2,427    $13,089   $43,035

Net Income - 1995                                        7,574
Cash dividends declared:
 Common, $.30 per share                                 (1,438)
Purchase of 85,138 shares of
 common stock
Sale of 8,065 shares of
 common stock                                      1
Net unrealized gain on
 securities available for
 sale (net of tax of $2,415)
                                   -------   --------  --------
Balance at December 31, 1995        2,427     13,090    49,171

Net Income - 1996                                        8,006
Cash dividends declared:
 Common, $.40 per share                                 (1,886)
Two-for-one stock split             2,427               (2,427)
Purchase of 32,446 shares
 of common stock
Sale of 64,943 shares of common
 stock                                           276
Net unrealized loss on securities
 available for sale (net of tax
 benefit of $769)
                                   -------   --------  --------
BALANCE AT DECEMBER 31, 1996       4,854     13,366    52,864


Net Income - 1997                                        8,515
Cash dividends declared:
 Common, $.52 per share                                 (2,465)
Purchase of 32,835 shares
 of common stock
Sale of 44,650 shares of common
 stock                                           340
Net unrealized gain on
 securities available for sale
 (net of tax of $724)
                                   -------   --------  --------
BALANCE AT DECEMBER 31, 1997       $ 4,854   $ 13,706  $ 58,914
                                   =======   ========  ========

                                   Net
                               Unrealized
                               Gain (Loss)
                              on Securities
                                Available    Treasury
                                 For Sale      Stock    Total
                              -------------  --------   -----

Balance at January 1, 1995      $ (1,439)    $  (182)  $ 56,930

Net Income - 1995                                         7,574
Cash dividends declared:
 Common, $.30 per share                                  (1,438)
Purchase of 85,138 shares of
 common stock                                 (2,855)    (2,855)
Sale of 8,065 shares of
 common stock                                    235        236
Net unrealized gain on
 securities available for
 sale (net of tax of $2,415)       4,059                  4,059
                                --------     --------  ---------
Balance at December 31, 1995       2,620      (2,802)    64,506

Net Income - 1996                                         8,006
Cash dividends declared:
 Common, $.40 per share                                  (1,886)
Two-for-one stock split                                       -
Purchase of 32,446 shares
 of common stock                                (759)      (759)
Sale of 64,943 shares of
 common stock                                  1,409      1,685
Net unrealized loss on
 securities available
 for sale (net of tax
  benefit of $769)                (1,293)                (1,293)
                                ---------    --------  ---------
BALANCE AT DECEMBER 31, 1996       1,327      (2,152)    70,259


Net Income - 1997                                         8,515
Cash dividends declared:
 Common, $.52 per share                                  (2,465)
Purchase of 32,835 shares
 of common stock                                (865)      (865)
Sale of 44,650 shares of
 common stock                                    770      1,110
Net unrealized gain on
 securities available for
 sale (net of tax
  of $724)                         1,218                  1,218
                                ---------    --------  ---------
BALANCE AT DECEMBER 31, 1997    $  2,545     $(2,247)  $ 77,772
                                =========    ========  =========

See accompanying notes to consolidated financial statements

              CONSOLIDATED STATEMENTS OF CASH FLOWS
      For the years ended December 31, 1997, 1996 and 1995
                     (Dollars in thousands)

                                    1997      1996      1995
                                    ----      ----      ----
Cash Flows from Operating
 Activities:
Net income                       $ 8,515   $ 8,006   $ 7,574
Adjustments to reconcile net
 income to net cash provided
  by operating activities:
 Depreciation and amortization     2,635     1,341     1,223
 Provision for possible loan
  and lease losses                 1,279     1,408       820
 Provision for income taxes          114      (393)      141
 Net accretion of discount
  on securities                     (292)     (769)   (1,014)
 Securities gains, net            (1,446)   (1,889)     (410)
 Market value adjustment on
  trading account securities           -         -        (3)
 Proceeds on liquidation of
  trading account                      -         -     2,578
 Loans originated for sale       (44,035)  (23,408)  (13,601)
 Proceeds on sales of loans       49,563    27,672    17,678
 Net gain on sales of loans         (373)     (131)      (74)
 Increase in accrued
  interest receivable               (354)     (530)     (554)
 Increase in accrued interest
  payable                            449       186       570
 Other, net                       (2,265)   (1,196)      (79)
                                 -------   -------   -------
Net cash provided by operating
 activities                       13,790    10,297    14,849
                                 -------   -------   -------
Cash Flows from Investing
 Activities:
 Purchase of time deposits           (33)     (122)       (2)
 Proceeds on maturities of time
  deposits                           201       100         6
 Proceeds from the sale of
  securities available for sale   20,053    22,747    32,406
 Proceeds from the sale of
  mortgage-backed securities
  available for sale               3,980     1,621     8,414
 Proceeds from the maturity of
  and principal paydowns on
  securities held to maturity      2,732       717    12,135
 Proceeds from the maturity of
  and principal paydowns on
  securities available for sale   13,647    36,384    12,644
 Proceeds from the maturity of
  and principal paydowns on
  mortgage-backed securities
  held to maturity                     -         -       868
 Proceeds from the maturity of
  and principal paydowns on
  mortgage-backed securities
  available for sale              13,175    11,767     8,380
 Purchase of securities
  held to maturity                     -      (500)        -
 Purchase of securities
  available for sale             (24,485)  (58,841)  (55,659)
 Purchase of mortgage-backed
  securities available for sale  (30,612)  (49,170)   (9,701)
 Purchase of interest in low-
  income housing project               -    (2,865)   (3,142)
 Net increase in loans and leases          (55,546)  (33,384)
(37,269)
 Net increase in assets under
  operating leases                (3,259)        -         -
 Capital expenditures             (2,522)   (5,589)   (2,209)
 Net cash and cash equivalents
  (paid)/received in acquisition
  of subsidiaries                    670       (43)        -
 Proceeds on sale of fixed assets                1         2
61
 Proceeds on sale of repossessed
  assets                               7       208       197
                                 --------  --------  --------
Net cash used by investing
 activities                      (61,991)  (76,968)  (32,871)

Cash Flows from Financing
 Activities:
 Net increase in demand deposits
  and savings accounts            17,137    19,663     1,618
 Net increase in time deposit
  accounts                        15,182     4,093    19,730
 Net increase in other
  borrowings                      23,886     4,500    21,838
 Net increase (decrease) in
  short-term borrowings           11,483    25,039    (1,036)
 Purchase of treasury stock         (865)     (759)   (2,855)
 Proceeds from sale of
  treasury stock                     948     1,296       236
 Dividends                        (2,465)   (1,886)   (2,360)
                                 --------  --------  --------
Net cash provided by
 financing activities             65,306    51,946    37,171
                                 --------  --------  --------
Net increase (decrease) in cash
 and cash equivalents             17,105   (14,725)   19,149

Cash and cash equivalents at
 beginning of year                40,080    54,805    35,656
                                 --------  --------  --------
Cash and cash equivalents at
 end of period                   $57,185   $40,080   $54,805
                                 ========  ========  ========
Supplemental disclosures:
 Cash paid for income/franchise
  taxes                          $ 3,090   $ 3,065   $ 1,754

 Cash paid for interest          $31,318   $27,458   $24,959

Securities contributed to
 public charitable trust fund          -   $   220         -

Other borrowings transferred
 to short-term borrowings        $25,500   $ 8,000         -

Securities transferred from
 held to maturity to available
 for sale                              -          -  $23,204

Mortgage-backed securities
 transferred from held to
 maturity to available for sale        -         -   $ 4,449

See accompanying notes to consolidated financial statements.


           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          (Dollars in thousands, except per share data)
ONE

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Nature of Operations-Heartland Financial USA, Inc. ("Heartland")
is a multi-bank holding company primarily operating full-service
retail banking offices in Dubuque and Lee Counties in Iowa, Jo
Daviess, Hancock and Winnebago Counties in Illinois and Dane
County in Wisconsin, serving communities in and around those
counties.  The principal services of Heartland, through its
subsidiaries, are FDIC-insured deposit accounts and related
services, and loans to businesses and individuals.  The loans
consist primarily of commercial and commercial real estate and
residential real estate.

Principles of Presentation-The consolidated financial statements
include the accounts of Heartland and its wholly-owned
subsidiaries: Dubuque Bank and Trust Company ("DB&T"), DB&T
Insurance, Inc., DB&T Community Development Corp., Galena State
Bank and Trust Company ("GSB"), Riverside Community Bank ("RCB"),
Wisconsin Community Bank ("WCB", previously Cottage Grove State
Bank), First Community Bank, FSB ("FCB"), Citizens Finance
Co.("Citizens"), ULTEA, Inc. ("ULTEA"), DBT Investment
Corporation and Keokuk Bancshares, Inc. All significant
intercompany balances and transactions have been eliminated in
consolidation.

The consolidated financial statements have been prepared in
accordance with generally accepted accounting principles and with
general practice within the banking industry. In preparing such
financial statements, management is required to make estimates
and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities
as of the date of the balance sheet and revenues and expenses for
the period. Actual results could differ significantly from those
estimates. Material estimates that are particularly susceptible
to significant change relate to the determination of the
allowance for possible loan and lease losses.

Securities-All securities consist of debt or marketable equity
securities.

Trading Securities-Trading securities represent those which
Heartland intends to actively trade and are stated at fair value
with changes in market value reflected in other income.

Securities Available for Sale-Available for sale securities
consist of those securities not classified as held to maturity or
trading, which management intends to hold for indefinite periods
of time or that may be sold in response to changes in interest
rates, prepayments or other similar factors. Such securities are
stated at fair value with any unrealized gain or loss, net of
applicable income tax, reported as a separate component of
stockholders' equity.  Security premiums and discounts are
amortized/accreted using the interest method over the period from
the purchase date to the maturity or call date of the related
security.  Gains or losses from the sale of available for sale
securities are determined based upon the adjusted cost of the
specific security sold.

Securities Held to Maturity-Securities which Heartland has the
ability and positive intent to hold to maturity are classified as
held to maturity. Such securities are stated at amortized cost,
adjusted for premiums and discounts that are amortized/accreted
using the interest method over the period from the purchase date
to the maturity date of the related security.

Loans and Leases-Interest on loans is accrued and credited to
income based primarily on the principal balance outstanding.
Income from leases is recorded in decreasing amounts over the
term of the contract resulting in a level rate of return on the
lease investment. The policy of Heartland is to discontinue the
accrual of interest income on any loan or lease when, in the
opinion of management, there is a reasonable doubt as to the
timely collection of the interest and principal.  When interest
accruals are deemed uncollectible, interest credited to income in
the current year is reversed and interest accrued in prior years
is charged to the allowance for possible loan and lease losses.
Nonaccrual loans and leases are returned to an accrual status
when, in the opinion of management, the financial position of the
borrower indicates that there is no longer any reasonable doubt
as to the timely payment of interest and principal.

Under Heartland's credit policies, all nonaccrual and
restructured loans are defined as impaired loans.  Loan
impairment is measured based on the present value of expected
future cash flows discounted at the loan's effective interest
rate, except where more practical, at the observable market price
of the loan or the fair value of the collateral if the loan is
collateral dependent.

Net nonrefundable loan and lease origination fees and certain
direct costs associated with the lending process are deferred and
recognized as a yield adjustment over the life of the related
loan or lease.

Loans held for sale are stated at the lower of individual cost or
estimated fair value. Loans are sold on a nonrecourse basis with
servicing retained, and gains and losses are recognized based on
the difference between sales proceeds and the carrying value of
the loan.

Mortgage loan servicing rights retained on loans sold to others,
which are not material to the financial position or results of
operation, are not included in the accompanying consolidated
financial statements. The unpaid principal balances of these
loans as of December 31, 1997 and 1996, were $109,203 and
$84,515, respectively. Custodial escrow balances maintained in
connection with the loan servicing were approximately $667 and
$511 as of December 31, 1997 and 1996, respectively.

Allowance for Possible Loan and Lease Losses-The allowance for
possible loan and lease losses is maintained at a level estimated
by management to provide for known and inherent risks in the loan
and lease portfolios. The allowance is based upon a continuing
review of past loan and lease loss experience, current economic
conditions, volume growth, the underlying collateral value of the
loans and leases and other relevant factors. Loans and leases
which are deemed uncollectible are charged off and deducted from
the allowance. Provisions for possible loan and lease losses and
recoveries on previously charged-off loans and leases are added
to the allowance.

Premises, Furniture and Equipment-Premises, furniture and
equipment are stated at cost less accumulated depreciation. The
provision for depreciation of premises, furniture and equipment
is determined by straight-line and accelerated methods over the
estimated useful lives of 18 to 39 years for buildings, 15 years
for land improvements and 3 to 7 years for furniture and
equipment.

Other Real Estate-Other real estate represents property acquired
through foreclosures and settlements of loans. Property acquired
is carried at the lower of the principal amount of the loan
outstanding at the time of acquisition, plus any acquisition
costs, or the estimated fair value of the property, less cost to
dispose. The excess, if any, of such costs at the time acquired
over the fair value is charged against the allowance for possible
loan and lease losses. Subsequent write downs estimated on the
basis of later evaluations, gains or losses on sales and net
expenses incurred in maintaining such properties are charged to
operations.

Goodwill-Goodwill represents the excess of the purchase price of
acquired subsidiaries' net assets over their fair value. Goodwill
is amortized over periods from 15 to 25 years on the straight-
line basis.  On a periodic basis, Heartland reviews goodwill for
events or circumstances that may indicate a change in the
recoverability of the underlying basis.

Income Taxes-Heartland and its subsidiaries file a consolidated
federal income tax return. For state tax purposes, DB&T, GSB,
FCB, WCB and RCB ("Banks")file income or franchise tax returns as
required.  The other entities file corporate income or franchise
tax returns as required by the various states.

Heartland has a tax allocation agreement which provides that each
subsidiary of the consolidated group pay a tax liability to, or
receive a tax refund from Heartland, computed as if the
subsidiary had filed a separate return.

Heartland recognizes certain income and expenses in different
time periods for financial reporting and income tax purposes. The
provision for deferred income taxes is based on an asset and
liability approach and represents the change in deferred income
tax accounts during the year, including the effect of enacted tax
rate changes. Deferred tax assets are recognized if their
expected realization is "more likely than not".

Treasury Stock-Treasury stock is accounted for by the cost
method, whereby shares of common stock reacquired are recorded at
their purchase price.

Trust Department Assets-Property held for customers in fiduciary
or agency capacities is not included in the accompanying
consolidated balance sheets, as such items are not assets of the
Banks.

Earnings Per Share - Basic earning per share, pursuant to
Statement of Financial Accounting Standards ("SFAS") No. 128
"Earnings Per Share" ("SFAS No. 128"), is determined using net
income and weighted average common shares outstanding.  Diluted
earnings per share, as defined by SFAS No. 128, is computed by
dividing net income by the weighted average common shares and
assumed incremental common shares issued. Amounts used in the
determination of basic and diluted earnings per share for the
years ended December 31, 1997, 1996, and 1995 are shown in the
table below.

                                      1997      1996      1995
                                     ------    ------    -------
Net income                           $8,515    $8,006    $7,574
                                     ======    ======    ======
Weighted average common shares
 outstanding                          4,738     4,715     4,805
Assumed incremental common shares
 issued upon exercise of stock
 options                                 50        20         3
                                     ------    ------    ------
Weighted average common shares
 for diluted earnings per share       4,788     4,735     4,808
                                     ======    ======    ======

Cash Flows-For purposes of reporting cash flows, cash and cash
equivalents include cash on hand, amounts due from banks and
federal funds sold. Generally, federal funds are purchased and
sold for one-day periods.

Effect of New Financial Accounting Standards - SFAS No. 125
"Accounting for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities" ("SFAS No. 125") was effective
for Heartland for transactions occurring after December 31, 1996,
and provided standards for accounting recognition or
derecognition of assets and liabilities.  The adoption of SFAS
No. 125 did not have a material effect on Heartland.

SFAS No. 130 "Reporting Comprehensive Income" will be effective
for Heartland for the year beginning January 1, 1998, and
establishes the standards for the reporting and display of
comprehensive income in the financial statements.  Comprehensive
income represents net earnings and certain amounts reported
directly in stockholders' equity, such as the net unrealized gain
or loss on available for sale securities.


TWO
ACQUISITIONS

Heartland regularly explores opportunities for acquisitions of
financial institutions and related businesses.  Generally,
management does not make a public announcement about an
acquisition opportunity until a definitive agreement has been
signed.

On March 1, 1997, Heartland acquired Cottage Grove State Bank
(subsequently named WCB), a $39,287 Wisconsin state bank located
in Cottage Grove, Wisconsin, at a cost of $7,890.  The
stockholders of Cottage Grove State Bank, at the date of
acquisition, received cash of $4,892 and the remaining balance in
contracts payable over three or four years, at their discretion,
bearing rates of 7.00% and 7.50%, respectively.  The amount paid
in excess of the equity of WCB allocated to securities and office
property and equipment was $138 and $672, respectively.  The
amounts are being amortized over the remaining lives of the
assets using the methods and lives as described in note one.  The
remaining purchase price paid in excess of the fair value of net
assets acquired was $2,465 and is being amortized using the
straight-line method over 25 years.   This transaction was
accounted for as a purchase; accordingly, WCB's results of
operations were included in the consolidated financial statements
from the acquisition date.

Pro forma unaudited operating results, giving effect to the WCB
acquisition as if it had occurred at the beginning of the years
ended December 31, 1997 and 1996 are as follows:

                                 1997         1996
                                 ----         ----

Interest income                $59,749       $54,758
Interest expense                32,037        29,214
Provision for loan losses        1,334         1,492
Noninterest income               8,606         7,623
Noninterest expense             23,075        20,527
                               -------       -------
Income before income taxes      11,909        11,148
Income taxes                     3,374         2,913
                               -------       -------
Net income                     $ 8,535       $ 8,235
                               =======       =======
Earnings per common
 share-basic                   $  1.80       $  1.75
                               =======       =======

On December 24, 1996, Heartland acquired all of the assets and
assumed certain liabilities of ULTEA, LLC of Madison, Wisconsin,
in exchange for 16,160 shares of Heartland common stock.  ULTEA
had total assets of $1,916 at December 31, 1996.  The excess of
the purchase price over the fair value of net assets acquired was
$293.  The acquisition was accounted for as a purchase
transaction and, accordingly, the operations of ULTEA were
included in the consolidated results of operations of Heartland
beginning December 25, 1996.  The acquisition did not have a
material effect on the results of operations for the year of
acquisition on either an actual or pro forma basis.

During the fourth quarter of 1997, Heartland entered into an
agreement with a group of New Mexico business leaders to
establish a new bank in Albuquerque. Pending regulatory approval,
the new bank will begin operations in the spring of 1998.
Heartland's portion of the $15,000 initial capital investment is
$12,000, of which $1,200 has already been advanced.

THREE
CASH AND DUE FROM BANKS

The Banks are required to maintain certain average cash reserve
balances as a member of the Federal Reserve System. The reserve
balance requirements at December 31, 1997 and 1996, were $1,420
and $4,470 respectively.

FOUR
SECURITIES

The amortized cost, gross unrealized gains and losses and
estimated fair values of held to maturity and available for sale
securities as of December 31, 1997 and 1996, are summarized as
follows:

                                    Gross      Gross   Estimated
                       Amortized  Unrealized Unrealized   Fair
                          Cost      Gains      Losses     Value
                       --------    --------   --------  --------

1997

Securities held to
 maturity:
U. S. government
 corporations and
 agencies                $    598  $      2   $     -   $    600
Mortgage-backed
 securities                   325         -         -        325
Obligations of
 states and political
 subdivisions               2,956       119        (1)     3,074
                         --------  --------  ---------  --------
Total                    $  3,879  $    121  $     (1)  $  3,999
                         ========  ========  =========  ========

Securities available
 for sale:
U.S. Treasury securities $ 13,232  $    110  $      -   $ 13,342
U.S. government
 corporations and
 agencies                  63,649       177       (64)    63,762
Mortgage-backed
 securities                86,010       813      (133)    86,690
Obligations of states
 and political
 subdivisions              16,741     1,054       (49)    17,746
Corporate debt
 securities                   700        24         -        724
                         --------  --------  ---------  --------
Total debt
 securities               180,332     2,178      (246)   182,264
Mutual funds                  548         -       (36)       512
Equity securities          12,925     2,199       (31)    15,093
                         --------  --------  ---------  --------
Total                    $193,805  $  4,377  $   (313)  $197,869
                         ========  ========  =========  ========


                                    Gross      Gross   Estimated
                       Amortized  Unrealized Unrealized   Fair
                          Cost      Gains      Losses     Value
                       --------   --------    --------  --------

1996

Securities held to
 maturity:
Obligations of
 states and political
 subdivisions            $  2,151  $     94  $      -   $  2,245
                         --------  --------  --------   --------
Total                    $  2,151  $     94  $      -   $  2,245
                         ========  ========  ========   ========

Securities available
 for sale:
U.S. Treasury securities $ 14,016  $    101  $      -   $ 14,117
U.S. government
 corporations and
 agencies                  61,431       235      (334)    61,332
Mortgage-backed
 securities                74,522       754      (259)    75,017
Obligations of states
 and political
 subdivisions              15,846       903       (88)    16,661
Corporate debt
 securities                 1,300        41         -      1,341
                         --------  --------  ---------  --------
Total debt
 securities               167,115     2,034      (681)   168,468
Mutual funds                  548         -       (41)       507
Equity securities          12,034       859       (53)    12,840
                         --------  --------  ---------  --------
Total                    $179,697  $  2,893  $   (775)  $181,815
                         ========  ========  =========  ========

The amortized cost and estimated fair value of debt securities
held to maturity and available for sale at December 31, 1997, by
contractual maturity, are as follows. Expected maturities will
differ from contractual maturities because issuers may have the
right to call or prepay obligations with or without penalties.

                                                    Estimated
                                     Amortized         Fair
                                        Cost          Value
                                     ---------      ---------
Securities held to maturity:
 Due in 1 year or less                $    350       $    350
 Due in 1 to 5 years                     1,810          1,832
 Due in 5 to 10 years                    1,374          1,441
 Due after 10 years                        345            376
                                      --------       --------

Total                                 $  3,879       $  3,999
                                      ========       ========
Securities available for sale:
 Due in 1 year or less                $ 44,928       $ 44,988
 Due in 1 to 5 years                    45,150         45,789
 Due in 5 to 10 years                   26,020         26,357
 Due after 10 years                     64,234         65,130
                                      --------       --------
Total                                 $180,332       $182,264
                                      ========       ========

As of December 31, 1997, securities with a market value of
$113,126 were pledged to secure public and trust deposits, short-
term borrowings and for other purposes as required by law.

Gross gains and losses related to sales of securities for the
years ended December 31, 1997, 1996 and 1995, are summarized as
follows:

                               1997         1996        1995
                              --------    --------     --------
Securities sold:
 Proceeds from sales           $24,033    $24,368      $40,820
 Gross security gains            1,526      2,240          571
 Gross security losses              80        351          158

FIVE
LOANS AND LEASES

Loans and leases as of December 31, 1997 and 1996, were as
follows:

                                        1997           1996
                                      ------         ------
Loans:
Commercial and commercial
 real estate                         $242,868       $206,523
Residential mortgage                  175,268        166,999
Agricultural and agricultural
 real estate                           69,302         57,526
Consumer                               64,223         48,361
                                     ---------      ---------
Loans, gross                          551,661        479,409
Unearned discount                      (2,077)        (1,962)
Deferred loan fees                       (349)          (404)
                                     ---------      ---------
Loans, net                            549,235        477,043
                                     ---------      ---------
Direct financing leases:
 Gross rents receivable                 6,240          5,603
 Estimated residual value               2,097          2,319
 Unearned income                       (1,166)          (880)
                                     ---------      ---------
 Direct financing leases, net           7,171          7,042
                                     ---------      --------
Allowance for possible loan and
 lease losses                          (7,362)        (6,191)
                                     ---------      ---------
Loans and leases, net                $549,044       $477,894
                                     =========      =========

Direct financing leases receivable are generally short-term
equipment leases. Future minimum lease payments as of December
31, 1997, are as follows: 1998 $2,563; 1999, $2,073; 2000,
$1,383; 2001, $1,125; 2002, $908 and thereafter, $285.

As DB&T is the largest subsidiary of Heartland, the majority of
the loan portfolio is concentrated in northeast Iowa, northwest
Illinois and southwest Wisconsin.

Loans and leases on a nonaccrual status amounted to $1,819 and
$1,697 at December 31, 1997 and 1996, respectively. The allowance
for loan and lease losses related to these nonaccrual loans was
$208 and $198, respectively.  Nonaccrual loans of $1,163 and
$1,210 were not subject to a related allowance for loan and lease
losses at December 31, 1997 and 1996, respectively, because of
the net realizable value of loan collateral, guarantees and other
factors.  The average balances of nonaccrual loans for the years
ended December 31, 1997, 1996 and 1995 were $1,585, $1,212 and
$758, respectively.  For the years ended December 31, 1997, 1996
and 1995, interest income which would have been recorded under
the original terms of these loans and leases amounted to
approximately $87, $108 and $54, respectively and interest income
actually recorded amounted to approximately $9, $7 and $14
respectively.

Loans are made in the normal course of business to directors,
officers and principal holders of equity securities of Heartland.
The terms of these loans, including interest rates and
collateral, are similar to those prevailing for comparable
transactions and do not involve more than a normal risk of
collectibility. Changes in such loans during the year ended
December 31, 1997, were as follows:

                                                   1997
                                                  --------
Balance at beginning of year                      $14,408
New loans                                           9,190
Repayments                                         (8,183)
                                                  --------
Balance at end of year                            $15,415
                                                  ========

SIX
ALLOWANCE FOR POSSIBLE
LOAN AND LEASE LOSSES

Changes in the allowance for possible loan and lease losses for
the years ended December 31, 1997, 1996 and 1995, were as
follows:

                                        1997    1996      1995
                                      ------   ------    -------
Balance at beginning of year          $6,191   $5,580    $5,124
Provision for possible loan and
 lease losses                          1,279    1,408       820
Recoveries on loans and leases
 previously charged off                  145      129       131
Loans and leases charged off            (584)    (926)     (495)
Additions related to acquisitions        331        -         -
                                     --------  -------   -------
Balance at end of year                $7,362   $6,191    $5,580
                                     ========  =======   =======

SEVEN
PREMISES, FURNITURE AND EQUIPMENT

Premises, furniture and equipment as of December 31, 1997 and
1996, were as follows:

                                            1997      1996
                                          -------   -------
Land and land improvements                $ 2,107   $ 1,774
Buildings and building improvements        15,366    13,953
Furniture and equipment                    12,064    10,034
                                          -------   -------
Total                                      29,537    25,761
Less accumulated depreciation             (11,191)   (9,046)
                                          -------   -------
Premises, furniture and equipment, net    $18,346   $16,715
                                          =======   =======

Depreciation expense on premises, furniture and equipment was
$1,786 for 1997, $1,221 for 1996 and $1,100 for 1995.

EIGHT
DEPOSITS

The aggregate amount of time certificates of deposit in
denominations of one hundred thousand dollars or more as of
December 31, 1997 and 1996, were $38,885 and $36,087,
respectively.  At December 31, 1997, the scheduled maturities of
time certificates of deposit were as follows:

                                     1997
                                   ---------
1998                               $162,353
1999                                 72,934
2000                                 43,289
2001                                 18,930
2002 thereafter                      12,784
                                   --------
Total                              $310,290
                                   ========

Interest expense on deposits for the years ended December 31,
1997, 1996 and 1995, was as follows:

                                        1997      1996      1995
                                      ------    ------    ------
Savings and insured money
 market accounts                     $ 8,317   $ 7,474   $ 7,338
Time certificates of deposit in
 denominations of $100 or more         1,961     2,131     1,658
 Other time deposits                  15,487    13,585    13,033
                                     -------   -------   -------
Interest expense on deposits         $25,765   $23,190   $22,029
                                     =======   =======   =======

NINE
SHORT-TERM BORROWINGS

Short-term borrowings as of December 31, 1997 and 1996, were as
follows:

                                             1997      1996
                                          -------   -------
Securities sold under
 agreements to repurchase                 $45,328   $18,185
Federal funds purchased                     6,550    23,450
Federal Home Loan Bank ("FHLB")
 advances                                  27,500    10,000
U.S. Treasury demand note                  15,728     4,645
Notes payable on leased assets                310        78
Contracts payable to previous
 stockholders of WCB for
 acquisition                                  823         -
                                          -------   -------
Total                                     $96,239   $56,358
                                          =======   =======

See Note 11 related to collateral pledged for FHLB advances.

All repurchase agreements as of December 31, 1997 and 1996, were
due within six months.

Average and maximum balances and rates on aggregate short-term
borrowings outstanding during the years ended December 31, 1997,
1996 and 1995, were as follows:

                                      1997      1996      1995
                                    -------   -------   -------
Maximum month-end balance           $96,239   $56,358   $42,205
Average month-end balance            73,170    42,025    25,965
Weighted average interest
 rate for the year                     5.32%     5.24%     5.71%
Weighted average interest
 rate at year-end                      5.49      5.75      5.56

TEN
INCOME TAXES

Income taxes for the years ended December 31, 1997, 1996 and
1995, were as follows:
                                     Current   Deferred  Total
                                     -------------------------
1997:
Federal                              $2,977    $  (47)   $2,930
State                                   428       (20)      408
                                     ------    ------    ------
Total                                $3,405    $  (67)   $3,338
                                     ======    ======    ======
1996:
Federal                              $2,291    $  (42)   $2,249
State                                   500       (64)      436
                                     ------    ------    ------
Total                                $2,791    $ (106)   $2,685
                                     ======    ======    ======
1995:
Federal                              $2,258    $  243    $2,501
State                                   347        36       383
                                     ------    ------    ------
Total                                $2,605    $  279    $2,884
                                     ======    ======    ======

Temporary differences between the amounts reported in the
financial statements and the tax basis of assets and liabilities
result in deferred taxes.  No valuation allowance was required
for deferred tax assets.  Based upon Heartland's level of
historical taxable income and anticipated future taxable income
over the periods in which the deferred tax assets are deductible,
management believes it is more likely than not that Heartland
will realize the benefits of these deductible differences.
Deferred tax liabilities and assets for the years ended December
31, 1997, and 1996, were as follows:



                                         1997        1996
                                       ------      ------

Deferred tax assets:
Allowance for possible loan
 and lease losses                       $2,710      $ 2,385
Loan origination fees                        -           52
Deferred compensation                      240          246
Bonus payable                                -           24
Net operating loss                         225          175
                                        -------     --------
Gross deferred tax assets               $3,175      $ 2,882
                                        -------     --------

Deferred tax liabilities:
Unrealized gain on securities
 available for sale                   $(1,519)      $  (790)
Fixed assets                           (1,440)       (1,019)
Leases                                 (1,360)       (1,418)
Tax bad debt reserves                    (830)         (790)
Securities                               (145)         (124)
Prepaid expenses                         (120)          (95)
Discount accretion                        (35)          (13)
                                      --------      --------
Gross deferred tax liabilities        $(5,449)      $(4,249)
                                      --------      --------
Net deferred tax (liability)          $(2,274)      $(1,367)
                                      ========      ========

The actual income taxes differ from the expected amounts
(computed by applying the U.S. federal corporate tax rate of 35%
for 1997, 1996 and 1995, to income before income taxes) as
follows:

                                      1997      1996      1995
                                     --------------------------

Computed "expected" amount           $4,149    $3,742    $3,660
Increase (decrease) resulting from:
Nontaxable interest income             (510)     (560)     (658)
State income taxes, net of federal
 tax benefit                            260       280       249
Appreciated property contributed          -      (230)        -
Graduated income tax rates             (100)     (110)     (105)
Tax credits                            (440)     (440)     (200)
Other                                   (21)        3       (62)
                                     ------    ------    -------
Income taxes                         $3,338    $2,685    $2,884
                                     ======    ======    =======

Effective tax rates                    28.2%     25.1%     27.6%



Heartland has investments in certain low-income housing projects
totaling $6,028 and $5,993 as of December 31, 1997 and 1996,
respectively, which are included in other assets in the
consolidated financial statements.  These investments are
expected to generate federal income tax credits of approximately
$440 per year through 2005.

ELEVEN
OTHER BORROWINGS

Other borrowings at December 31, 1997 and 1996, were
as follows:
                                              1997      1996
                                             -------   -------
Advances from the FHLB;
 weighted average maturity dates at
 December 31, 1997 and 1996, were
 August, 2001 and November, 2000,
 respectively; and weighted average
 interest rates were 6.06% and 5.89%,
 respectively                                $36,900   $41,900

Notes payable on leased assets with
 interest rates varying from 8.25% to
 9.75%                                           622       606
Revolving credit line                          3,500         -
Contracts payable to previous stock-
 holders of WCB for acquisition due
 in annual payments over three-or
 four-year schedules at interest rates
 of 7.00% to 7.50% through March, 2001.        2,001         -
                                             -------    ------
Total                                        $43,023   $42,506
                                             =======   =======

DB&T, GSB and RCB are members of the FHLB of Des Moines or of
Chicago. The advances from the FHLB are collateralized by the
Banks' investment in FHLB stock of $6,431 and $5,567 at December
31, 1997, and December 31, 1996, respectively. Additional
collateral is provided by the Banks' one-to-four unit residential
mortgages totaling $142,777 at December 31, 1997, and $156,775 at
December 31, 1996.

On October 31, 1997, Heartland entered into a four-year,
unsecured revolving credit line with an unaffiliated bank, which
provides for variable-rate borrowings of up to $20,000. Under the
terms of this agreement, Heartland must maintain a minimum return
on average assets, maximum nonperforming assets to total loans
ratio, maximum funded debt to total equity capital ratio and each
of Heartland's banking subsidiaries must remain well capitalized.

Future payments at December 31, 1997, for all other borrowings
were as follows:

1999                $ 15,634
2000                  11,905
2001                   4,084
2002                   7,000
Thereafter             4,400
                    --------
Total               $ 43,023
                    ========

TWELVE
EMPLOYEE BENEFIT PLANS

The Banks sponsor retirement plans covering substantially all
employees. Contributions to the plans are subject to approval by
the Boards of Directors of the Banks, which fund and record as an
expense all approved contributions. Costs charged to operating
expenses were $418 for 1997, $382 for 1996 and $335 for 1995.

Heartland also has a non-contributory, defined contribution
pension plan covering substantially all employees of the Banks.
Annual contributions are based upon 5% of qualified compensation
as defined in the plan. Costs charged to operating expense were
$418 for 1997, $382 for 1996 and $335 for 1995. The Banks also
have employee savings plans covering substantially all employees
of the Banks. Under the employee savings plans, the Banks make
matching contributions of up to 2% of the participants' wages.
Costs charged to operating expenses were $150 for 1997, $140 for
1996 and $124 for 1995.

THIRTEEN
COMMITMENTS AND CONTINGENT LIABILITIES

Heartland leases certain land and facilities under operating
leases. Minimum future rental commitments at December 31, 1997,
for all non-cancelable leases were as follows:

1998                     $208
1999                      192
2000                       53
2001                       36
2002                       22
Thereafter                112
                         ----
Total                    $623
                         ====

Rental expense for premises and equipment leased under operating
leases was $78 for 1997, $128 for 1996 and $59 for 1995.

In the normal course of business, the Banks make various
commitments and incur certain contingent liabilities that are not
presented in the accompanying consolidated financial statements.
The commitments and contingent liabilities include various
guarantees, commitments to extend credit and standby letters of
credit.

Commitments to extend credit are agreements to lend to a customer
as long as there is no violation of any condition established in
the contract. Commitments generally have fixed expiration dates
or other termination clauses and may require payment of a fee.
Since many of the commitments are expected to expire without
being drawn upon, the total commitment amounts do not necessarily
represent future cash requirements. The Banks evaluate each
customer's creditworthiness on a case-by-case basis. The amount
of collateral obtained, if deemed necessary by the Banks upon
extension of credit, is based upon management's credit evaluation
of the counterparty. Collateral held varies but may include
accounts receivable, inventory, property, plant and equipment and
income-producing commercial properties. Standby letters of credit
and financial guarantees written are conditional commitments
issued by the Banks to guarantee the performance of a customer to
a third party. Those guarantees are primarily issued to support
public and private borrowing arrangements. The credit risk
involved in issuing letters of credit is essentially the same as
that involved in extending loan facilities to customers.  At
December 31, 1997 and 1996, commitments to extend credit
aggregated $140,677 and $103,168 and standby letters of credit
aggregated $5,267 and $7,750, respectively. Heartland does not
anticipate any material loss as a result of the commitments and
contingent liabilities.

FOURTEEN
STOCK PLANS
In 1991, Heartland adopted a stock purchase plan which provides
executive officers of Heartland and the Banks the opportunity to
purchase up to a cumulative total of 200,000 common shares of
Heartland stock.   Under this plan, Heartland may issue treasury
shares at a price equal to the price paid when acquired as
treasury shares.  Cumulative shares sold through December 31,
1997 and 1996, under the plan were 199,900 and 172,366,
respectively.  Total compensation expense associated with this
plan was $267 and $42 for 1997 and 1996, respectively. No
compensation expense was recognized for issuances prior to 1996,
as the issuance price was equal to market.  A summary of the
activity in the executive restricted stock purchase plan for the
years ended December 31, 1997, 1996 and 1995 follows:

                                1997       1996       1995
                               ------     ------     ------
Granted                        27,634     69,538     15,350
Exercised                      27,534     41,904     15,350
Forfeited                         100     27,634          -
Average Offering Price         $16.20     $16.20     $14.59

Heartland's Stock Option Plan ("Plan") is administered by the
Compensation Committee ("Committee") of the Board of Directors
whose members determine to whom options will be granted and the
terms of each option. Under the Plan, 600,000 common shares have
been reserved for issuance. Directors and key policy-making
employees are eligible for participation in the Plan. Options may
be granted that are either intended to be "incentive stock
options" as defined under Section 422 of the Internal Revenue
Code or not intended to be incentive stock options ("non-
qualified stock options"). The exercise price of stock options
granted will be established by the Committee but may not be less
than the fair market value of the shares on the date that the
option is granted. Each option granted is exercisable in full at
any time or from time to time, subject to vesting provisions, as
determined by the Committee and as provided in the option
agreement, but such time may not exceed ten years from the grant
date.  At December 31, 1997 and 1996, respectively, there were
314,003 and 380,753 shares available for issuance under the Plan.

Under the Plan, stock appreciation rights ("SARS") may also be
granted alone or in tandem with or with reference to a related
stock option, in which event the grantee, at the exercise date,
has the option to exercise the option or the SARS, but not both.
SARS entitle the holder to receive in cash or stock, as
determined by the Committee, an amount per share equal to the
excess of the fair market value of the stock on the date of
exercise over the fair value at the date the SARS or related
options were granted. SARS may be exercisable for up to ten years
after the date of grant.  No SARS have been granted under the
Plan.

A summary of the status of the Plan as of December 31, 1997, 1996
and 1995, and changes during the years ended follows:

                        1997             1996           1995
                     Weighted-        Weighted-        Weighted-
                      Average           Average         Average
               Shares Exercise Shares  Exercise Shares  Exercise
               (000)   Price   (000)     Price  (000)   Price
               ------ -------- ------  -------- ------  --------
Outstanding
 at beginning
 of year         196     $17     124     $16        -   $  -
Granted           73      24     111      19      124     16
Exercised         (2)     26     (23)     21        -      -
Forfeited         (6)     26     (16)     22        -      -
                 ----            ----             ---    ---
Outstanding at
end of year      261     $18     196     $17      124    $16
                 ====            ===              ===
Options
 exercisable
 at end of year    3     $24       3     $24        -
Weighted-average
 fair value of
 options
 granted during
 the year      $7.66           $4.13            $6.60


As of December 31, 1997 and 1996, options outstanding had
exercise prices ranging from $16.00 to $24.00 per share and a
weighted-average remaining contractual life of 8.00 and 8.62
years, respectively.

The fair value of stock options granted was determined utilizing
the Black Scholes Valuation model.  Significant assumptions
include:

                            1997         1996        1995
                           ------       ------       ------
Risk-free interest rate      6.30%       5.68%        6.59%
Expected option life      10 Years      10 Years    10 Years
Expected volatility         24.27%      28.62%       28.62%
Expected dividends           2.17%       2.29%        1.88%

Heartland applies APB Opinion No. 25 in accounting for its Plan
and, accordingly, no compensation cost for its stock options has
been recognized in the financial statements.  Had Heartland
determined compensation cost based on the fair value at the grant
date for its stock options under SFAS No. 123 "Accounting for
Stock-Based Compensation" ("SFAS No. 123"), Heartland's net
income would have been reduced to the pro forma amounts indicated
below:

                             1997        1996          1995
                             ----        ----          ----

Net income as reported      $8,515      $8,006        $7,574
Pro forma                    8,317       7,853         7,514

Earnings per share-basic
 as reported                 $1.80       $1.70         $1.58
Pro forma                     1.76        1.67          1.56
Earnings per share-diluted
 as reported                 $1.78       $1.69         $1.58
Pro forma                     1.74        1.66          1.56


Pro forma net income reflects only options granted in 1997, 1996
and 1995.  Therefore, the full impact of calculating compensation
cost for stock options under SFAS No. 123 is not reflected in the
pro forma net income amounts presented above because compensation
is reflected over the options' vesting period, and compensation
cost for options granted prior to January 1, 1995, is not
considered.

In 1996, Heartland adopted the Heartland Employee Stock Purchase
Plan ("ESPP"), which permits all eligible employees to purchase
shares of Heartland common stock at a price of not less than 85%
of the fair market value on the determination date (as determined
by the Committee).  A maximum of 200,000 shares is available for
sale under the ESPP.  For the years ended December 31, 1997 and
1996, Heartland approved a price of 100% of fair market value at
December 31, 1996 and July 1, 1996, respectively.  At December
31, 1997 and  1996, respectively, 9,573 and  6,265 shares were
purchased under the ESPP at no charge to Heartland's earnings.

During each of the years ended December 31, 1997, 1996 and 1995,
Heartland acquired shares for use in the executive stock purchase
plan, the Plan and the ESPP.  Shares acquired totaled 32,835,
37,309 and 85,138 for 1997, 1996 and 1995, respectively.

FIFTEEN
FAIR VALUE OF FINANCIAL INSTRUMENTS

Following are disclosures of the estimated fair value of
Heartland's financial instruments. The estimated fair value
amounts have been determined using available market information
and appropriate valuation methodologies. However, considerable
judgment is necessarily required to interpret market data to
develop the estimates of fair value. Accordingly, the estimates
presented herein are not necessarily indicative of the amounts
Heartland could realize in a current market exchange. The use of
different market assumptions and/or estimation methodologies may
have a material effect on the estimated fair value amounts.

                              December 31,        December 31,
                                 1997                1996
                           -------------------------------------
                           Carrying    Fair    Carrying    Fair
                            Amount    Value     Amount    Value
                           -------------------------------------
Financial Assets:
 Cash and cash equivalents  $ 57,185 $ 57,185  $ 40,080 $ 40,080
 Time deposits in other
  banks                          194      194       167      167
 Securities available for
  sale                       197,869  197,869   181,815  181,815
 Securities held to
  maturity                     3,879    3,999     2,151    2,245
 Loans and leases, net of
  unearned                   556,406  558,515   484,085  484,828
Financial Liabilities:
 Demand deposits            $ 60,950 $ 60,950  $ 55,482 $ 55,482
 Savings deposits            252,292  252,292   224,317  224,317
 Time deposits               310,290  310,869   278,544  280,353
 Short-term borrowings        96,239   96,239    56,358   56,368
 Other borrowings             43,023   43,288    42,506   42,420


Cash and Cash Equivalents and Time Deposits in Other Banks - The
carrying amount is a reasonable estimate of fair value.

Securities - For securities either held to maturity or available
for sale, fair value equals quoted market price if available. If
a quoted market price is not available, fair value is estimated
using quoted market prices for similar securities.

Loans and Leases - The fair value of loans is estimated by
discounting the future cash flows using the current rates at
which similar loans would be made to borrowers with similar
credit ratings and for the same remaining maturities. The fair
value of loans held for sale is estimated using quoted market
prices.

Deposits - The fair value of demand deposits, savings accounts
and certain money market deposits is the amount payable on demand
at the reporting date. The fair value of fixed maturity
certificates of deposit is estimated using the rates currently
offered for deposits of similar remaining maturities.

Short-term and Other Borrowings - Rates currently available to
the Banks for debt with similar terms and remaining maturities
are used to estimate fair value of existing debt.

Commitments to Extend Credit, Unused Lines of Credit and Standby
Letters of Credit - Based upon management's analysis of the off
balance sheet financial instruments, there are no significant
unrealized gains or losses associated with these financial
instruments based upon our review of the fees currently charged
to enter into similar agreements, taking into account the
remaining terms of the agreements and the present
creditworthiness of the counterparties.

SIXTEEN
REGULATORY CAPITAL REQUIREMENTS AND RESTRICTIONS ON SUBSIDIARY
DIVIDENDS

The Banks are subject to various regulatory capital requirements
administered by the federal banking agencies. Failure to meet
minimum capital requirements can initiate certain mandatory, and
possibly additional discretionary, actions by regulators that, if
undertaken, could have a direct material effect on the Banks'
financial statements. The regulations prescribe specific capital
adequacy guidelines that involve quantitative measures of a
bank's assets, liabilities and certain off balance sheet items as
calculated under regulatory accounting practices. Capital
classification is also subject to qualitative judgments by the
regulators about components, risk weightings and other factors.

Quantitative measures established by regulation to ensure capital
adequacy require the Banks to maintain minimum amounts and ratios
(set forth in the table below) of total and Tier 1 capital (as
defined in the regulations) to risk-weighted assets (as defined),
and of Tier 1 capital (as defined) to average assets (as
defined).  Management believes, as of December 31, 1997 and 1996,
that the Banks met all capital adequacy requirements to which
they were subject.

As of December 31, 1997, the most recent notification from the
FDIC categorized each of the Banks as well capitalized under the
regulatory framework for prompt corrective action.  To be
categorized as well capitalized, the Banks must maintain minimum
total risk-based, Tier 1 risk-based and Tier 1 leverage ratios as
set forth in the following table.  There are no conditions or
events since that notification that management believes have
changed the institution's category.


The Banks' actual capital amounts and ratios are also presented
in the table below.



                                                   To Be Well
                                                  Capitalized
                                                  Under Prompt
                                   For Capital     Corrective
                                    Adequacy         Action
                     Actual         Purposes       Provisions
                 --------------  --------------   --------------
                 Amount   Ratio  Amount   Ratio   Amount  Ratio
                 -------  -----  -------  -----   ------- -----

As of December 31, 1997
Total Capital (to Risk-
 Weighted Assets)

  Consolidated   $78,995  12.71% $49,707  >8.0%      N/A
  DB&T            43,180  10.92   31,629  >8.0    $39,537 >10.0%
  GSB              9,526  13.09    5,821  >8.0      7,276 >10.0
  FCB              9,068  11.05    6,563  >8.0      8,204 >10.0
  RCB              3,710  12.04    2,465  >8.0      3,081 >10.0
  WCB              4,855  18.32    2,120  >8.0      2,650 >10.0

Tier 1 Capital (to Risk-
 Weighted Assets)
  Consolidated   $71,713  11.54% $24,854  >4.0%       N/A
  DB&T            38,754   9.80   15,815  >4.0    $23,722 > 6.0%
  GSB              8,615  11.84    2,910  >4.0      4,366 > 6.0
  FCB              8,197   9.99    3,282  >4.0      4,922 > 6.0
  RCB              3,354  10.89    1,232  >4.0      1,849 > 6.0
  WCB              4,524  17.07    1,060  >4.0      1,590 > 6.0

Tier 1 Capital
 (to Average Assets)
  Consolidated   $71,713   8.76% $32,729  >4.0%       N/A
  DB&T            38,754   7.81   19,841  >4.0    $24,801 > 5.0%
  GSB              8,615   7.06    4,883  >4.0      6,103 > 5.0
  FCB              8,197   7.53    4,355  >4.0      5,444 > 5.0
  RCB              3,354   7.79    1,723  >4.0      2,153 > 5.0
  WCB              4,524  11.11    1,628  >4.0      2,035 > 5.0

                                                   To Be Well
                                                  Capitalized
                                                  Under Prompt
                                   For Capital     Corrective
                                    Adequacy         Action
                     Actual         Purposes       Provisions
                 --------------  --------------   --------------
                 Amount   Ratio  Amount   Ratio   Amount  Ratio
                 -------  -----  -------  -----   ------- -----

As of December 31, 1996
Total Capital (to Risk-
 Weighted Assets)

  Consolidated   $73,777  14.28% $41,334  >8.0%      N/A
  DB&T            43,882  12.67   27,709  >8.0    $34,637 >10.0%
  GSB              9,140  13.74    5,322  >8.0      6,652 >10.0
  FCB             13,322  15.17    7,026  >8.0      8,783 >10.0
  RCB              3,171  19.42    1,306  >8.0      1,633 >10.0

Tier 1 Capital (to Risk-
 Weighted Assets)
  Consolidated   $67,701  13.10% $20,667  >4.0%       N/A
  DB&T            39,593  11.43   13,855  >4.0    $20,782 > 6.0%
  GSB              8,307  12.49    2,661  >4.0      3,991 > 6.0
  FCB             12,603  14.35    3,513  >4.0      5,270 > 6.0
  RCB              3,029  18.55      653  >4.0        980 > 6.0

Tier 1 Capital
 (to Average Assets)
  Consolidated   $67,701   9.54% $28,375  >4.0%       N/A
  DB&T            39,593   8.50   18,634  >4.0    $23,293 > 5.0%
  GSB              8,307   7.52    4,416  >4.0      5,520 > 5.0
  FCB             12,603  10.93    4,613  >4.0      5,766 > 5.0
  RCB              3,029  12.16      996  >4.0      1,245 > 5.0

The ability of Heartland to pay dividends to its stockholders is
dependent upon dividends paid by its subsidiaries. The Banks are
subject to certain statutory and regulatory restrictions on the
amount they may pay in dividends. To maintain acceptable capital
ratios in the Banks, certain portions of their retained earnings
are not available for the payment of dividends. Retained earnings
which could be available for the payment of dividends to
Heartland totaled approximately $21,741 as of December 31, 1997,
under the most restrictive minimum capital requirements.

SEVENTEEN
PARENT COMPANY ONLY FINANCIAL INFORMATION

Condensed financial information for Heartland Financial USA, Inc.
is as follows:

Balance Sheets
December 31,                                 1997         1996
                                           ---------   ---------
Assets:
 Cash and interest bearing deposits       $    716     $  3,208
 Investment in subsidiaries                 80,584       66,722
 Other assets                                1,703          204
 Due from subsidiaries                       1,350          215
                                          ---------    ---------
  Total                                   $ 84,353     $ 70,349
                                          =========    =========
Liabilities
 and stockholders' equity:
Liabilities:
 Contracts payable for acquisition of
  WCB                                     $  2,824     $      -
 Notes payable                               3,500            -
 Accrued expenses and other liabilities        257           90
                                          ---------    ---------
  Total liabilities                          6,581           90
                                          ---------    ---------
Stockholders' equity:
 Common stock                                4,854        4,854
 Capital surplus                            13,706       13,366
 Retained earnings                          58,914       52,864
 Net unrealized gain on securities
  available for sale                         2,545        1,327
 Treasury stock                             (2,247)      (2,152)
                                          ---------    ---------
Total stockholders' equity                  77,772       70,259
                                          ---------    ---------
Total                                     $ 84,353     $ 70,349
                                          =========    =========


Income Statements for the
Years Ended December 31,            1997      1996      1995
                                   ------    ------    ------
Operating revenues:
Dividends from subsidiaries        $2,621    $5,611    $6,574
Other                                  10         4         -
                                   ------    ------    ------
Total operating revenues            2,631     5,615     6,574
                                   ------    ------    ------
Operating expenses:
Outside services                      219       197       154
Other operating expenses              350       443       460
Interest                              208         -         -
                                   ------    ------    ------
Total operating expenses              777       640       614
                                   ------    ------    ------
Equity in undistributed earnings    6,398     2,815     1,421
                                   ------    ------    ------
Income before income tax benefit    8,252     7,790     7,381
Income tax benefit                    263       216       193
                                   ------    ------    ------
Net income                         $8,515    $8,006    $7,574
                                   ======    ======    ======

Statements of Cash Flows For
the Years Ended December 31,        1997      1996      1995
                                   ------    ------    ------

Cash flows from operating
 activities:
Net income                         $8,515    $8,006    $7,574
Adjustments to reconcile net
 income to net cash provided by
 operating activities:
Undistributed earnings of
 subsidiaries                      (6,398)   (2,815)   (1,421)
(Increase) decrease in due
  from subsidiaries                (1,135)     (215)      720
Increase (decrease) in other
  liabilities                         167       (54)       17
(Increase) decrease in other
  assets                           (1,499)     (178)       94
                                   -------   -------   -------
Net cash provided (used)
 by operating activities             (350)    4,744     6,984
                                   -------   -------   -------
Cash flows from investing
 activities:
Capital injections for
 subsidiaries                      (2,855)     (543)   (4,000)
Payments for purchase of
 subsidiaries                      (7,890)        -         -
Retirement of subsidiary stock      4,500         -         -
Other                                   -         -        18
                                   -------   -------   -------
Net cash used by
 investing activities              (6,245)     (543)   (3,982)
                                   -------   -------   -------
Cash flows from financing
 activities:
Payments on other borrowings       (1,042)        -      (162)
Proceeds from contracts payable     3,865         -         -
Proceeds from notes payable         3,500         -         -
Cash dividends paid                (2,465)   (1,886)   (2,360)
Purchase of treasury stock           (865)     (759)   (2,855)
Sale of treasury stock              1,110     1,296       236
                                   -------   -------   -------

Net cash provided (used) by
 financing activities               4,103    (1,349)   (5,141)
                                   -------   -------   -------
Net increase (decrease) in cash
 and cash equivalents              (2,492)    2,852    (2,139)
Cash and cash equivalents at
 beginning of year                  3,208       356     2,495
                                   -------   -------   -------
Cash and cash equivalents at
 end of year                       $  716    $3,208    $  356
                                   =======   =======   =======
<PAGE>
Representations of Management

Management is responsible for the contents of the consolidated
financial statements and other information contained in other
sections of this annual report.  The consolidated financial
statements have been prepared in conformity with generally
accepted accounting principles appropriate to reflect, in all
material respects, the substance of events and transactions that
should be included.  The consolidated financial statements
reflect management's judgments and estimates as to the effects of
events and transactions that are accounted for or disclosed.  The
company maintains accounting and reporting systems, supported by
an internal accounting control system, which are adequate to
provide reasonable assurance that transactions are authorized,
assets are safeguarded, and reliable consolidated financial
statements are prepared, recognizing the cost and expected
benefits of internal accounting controls.  A staff of internal
auditors conducts ongoing reviews of accounting practices and
internal accounting controls.

The consolidated financial statements as of December 31, 1997,
1996 and 1995, of Heartland Financial USA, Inc. and its wholly-
owned subsidiaries:  Dubuque Bank and Trust Company; DB&T
Insurance, Inc.; DB&T Community Development Corp.; Galena State
Bank and Trust Company; Riverside Community Bank; Keokuk
Bancshares, Inc.; First Community Bank, FSB; Wisconsin Community
Bank; Citizens Finance Co.; ULTEA, Inc. and DBT Investment
Corporation were audited by independent certified public
accountants.  Their role is to render independent professional
opinions of the fairness of the consolidated financial statements
based upon performance of procedures they deem appropriate under
generally accepted auditing standards.

The Audit Committees of the Boards of Directors of member banks
meet periodically with the internal auditors to review matters
relating to internal accounting controls and the nature, extent
and results of audit efforts.  The internal auditors and
independent certified public accountants have free access to the
Audit Committees.


/s/ Lynn B. Fuller
Lynn B. Fuller
President, Heartland Financial USA, Inc;
President and CEO, Dubuque Bank and Trust Company


/s/ John K. Schmidt
John K. Schmidt
Executive Vice President and CFO, Heartland Financial USA, Inc.;
Senior Vice President and CFO, Dubuque Bank and Trust Company
<PAGE>
INDEPENDENT AUDITORS' REPORT

The Board of Directors
Heartland Financial USA, Inc.

We have audited the accompanying consolidated balance sheets of
Heartland Financial USA, Inc. and subsidiaries as of December 31,
1997 and 1996, and the related consolidated statements of income,
stockholders' equity, and cash flows for each of the years in the
three-year period ended December 31, 1997.  These consolidated
financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial
position of Heartland Financial USA, Inc. and subsidiaries as of
December 31, 1997 and 1996, and the results of their operations
and their cash flows for each the years in the three-year period
ended December 31, 1997, in conformity with generally accepted
accounting principles.

KPMG Peat Marwick LLP

Des Moines, IA
January 22, 1998


ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None

PART III

ITEM 10.

DIRECTORS AND EXECUTIVE OFFICERS

The information in the Heartland Proxy Statement for the 1998
annual meeting of stockholders dated April 6, 1998, (the "1998"
Proxy Statement") under the caption "Election of Directors" and
under the caption "Security Ownership of Directors and Executive
Officers and Certain Beneficial Owners" is incorporated by
reference. The information regarding executive officers is
included pursuant to Instruction 3 to Item 401 (b) and (c) of
Regulation S-K and is noted below.

EXECUTIVE OFFICERS

The term of office for the executive officers of Heartland is
from the date of election until the next annual organizational
meeting of the Board of Directors. The names and ages of the
executive officers of Heartland as of December 31, 1997, offices
held by these officers on that date and other positions held with
Heartland and its subsidiaries are set forth below.


                                        Position with Heartland
                                         and Subsidiaries
     Name                Age            and Principal Occupation

Lynn B. Fuller           48        Director and President
                                   of Heartland; Director,
                                   President and Chief Executive
                                   Officer of DB&T; Director of
                                   GSB, FCB, WCB, Keokuk, DB&T
                                   Insurance, Citizens, DBT
                                   Investment and DB&T
                                   Development; President of
                                   DB&T Insurance, DB&T
                                   Development and Citizens;
                                   Chairman and Director of RCB;
                                   Chairman and Director of
                                   ULTEA.

Lynn S. Fuller           73        Chairman of the Board
                                   and Chief Executive Officer
                                   of Heartland; Director and
                                   Vice Chairman of the Board of
                                   DB&T; Director of DB&T
                                   Insurance, Citizens and DB&T
                                   Development

James A. Schmid          74        Vice Chairman of the
                                   Board of Heartland; Chairman
                                   of the Board of DB&T;
                                   Director of DB&T Insurance,
                                   Citizens and DB&T Development

John K. Schmidt          38        Executive Vice President
                                   and Chief Financial Officer
                                   of Heartland; Senior Vice
                                   President and Chief Financial
                                   Officer of DB&T; Treasurer of
                                   DB&T Insurance and Citizens;
                                   Director of DBT Investment;
                                   Vice President and Assistant
                                   Secretary of ULTEA

Greg R. Miller           49        Executive Vice President
                                   of Heartland; Director and
                                   Vice-Chairman of the Board of
                                   FCB

Kenneth J. Erickson      46        Senior Vice President of
                                   Heartland; Senior Vice
                                   President, Lending of DB&T;
                                   Senior Vice President of Cit-
                                   izens; Director of ULTEA

Edward H. Everts         46        Senior Vice President,
                                   Heartland; Senior Vice
                                   President of Operations and
                                   Retail Banking of DB&T

Douglas J. Horstmann     44        Senior Vice President,
                                   Lending of Heartland; Senior
                                   Vice President, Lending of
                                   DB&T; Executive Vice
                                   President of DB&T Development

Paul J. Peckosh          52        Senior Vice President,
                                   Trust of DB&T


Mr. Lynn B. Fuller is the son of Mr. Lynn S. Fuller. There are no
other family relationships among any of the directors or
executive officers of Heartland.

Lynn B. Fuller has been a director of Heartland and of DB&T since
1984 and has been President of Heartland and DB&T since 1987. He
has been a director of GSB since its acquisition by Heartland in
1992 and of Keokuk and FCB since the merger in 1994. Mr. Fuller
joined DB&T in 1971 as a consumer loan officer and was named
DB&T's Executive Vice President and Chief Executive Officer in
1985. He was named Chairman and Director of RCB in conjunction
with the opening of the de novo operation in 1995.

Lynn S. Fuller has been a director of Heartland since its
formation in 1981 and of DB&T since 1964. Mr. Fuller began his
banking career in 1946 in Minnesota, and he returned to Iowa in
1949 to serve as Executive Vice President and Cashier of Jackson
State Savings Bank in Maquoketa. Mr. Fuller joined DB&T in 1964.
He was later named President of DB&T and held this position until
1987. Mr. Fuller remains as the Chairman of the Board and Chief
Executive Officer of Heartland.

James A. Schmid has been a director of Heartland since its
formation in 1981 and of DB&T since 1966. Mr. Schmid also
currently serves as the Vice Chairman of Heartland and as the
Chairman of the Board of DB&T.

John K. Schmidt has been Heartland's Executive Vice President and
Chief Financial Officer since 1991. He has been employed by DB&T
since September, 1984 and became DB&T's Vice President, Finance
in 1986, and Senior Vice President and Chief Financial Officer in
January, 1991. Mr. Schmidt is a certified public accountant and
worked at KPMG Peat Marwick in Des Moines, Iowa, from 1982 until
joining DB&T.

Greg R. Miller was appointed Executive Vice President of
Heartland in 1996.  Mr. Miller joined FCB in 1987 as Executive
Vice President and was appointed President and Chief Executive
Officer of FCB in 1988 and held these positions until 1997.  Mr.
Miller remains as Vice-Chairman of the Board of FCB.  He became a
Heartland director in 1994 in conjunction with the merger of
Heartland with FCB.  Mr. Miller is a certified public accountant
and was the Chief Executive Officer of Keokuk Area Hospital
immediately prior to joining FCB.

Kenneth J. Erickson has been Senior Vice President of Heartland
since 1992 and Senior Vice President, Lending of DB&T since 1989.
Mr. Erickson joined DB&T in 1975 and was appointed Vice
President, Commercial Loans in 1985.

Edward H. Everts was appointed as Senior Vice President of
Heartland in 1996. Mr. Everts joined DB&T as Senior Vice
President, Operations and Retail Banking in 1992. Prior to his
service with DB&T, Mr. Everts was Vice President and Lead Retail
Banking Manager of First Bank, Duluth, Minnesota.

Douglas J. Horstmann has been Senior Vice President, Lending, of
DB&T since 1989. Mr. Horstmann joined DB&T in 1980 and was
appointed Vice President, Commercial Loans in 1985. Prior to
joining DB&T, Mr. Horstmann was an examiner for the Iowa Division
of Banking.

Paul J. Peckosh has been Senior Vice President, Trust, of DB&T
since 1991. Mr. Peckosh joined DB&T in 1975 as Assistant Vice
President, Trust and was appointed Vice President, Trust in 1980.
Mr. Peckosh is an attorney and graduated from the Marquette
University of Law School in 1970.

ITEM 11.

EXECUTIVE COMPENSATION

The information in the 1998 Proxy Statement, under the caption
"Executive Compensation" is incorporated by reference, except for
the information contained under the heading "Compensation
Committee Report on Executive Compensation" and "Stockholder
Return Performance Presentation."

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information in the 1998 Proxy Statement, under the caption
"Security Ownership of Certain Beneficial Owners and Management"
is incorporated by reference.

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information in the 1998 Proxy Statement under the caption
"Transactions with Management" is incorporated by reference.
<PAGE>
PART IV

ITEM 14.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The documents filed as a part of this report are listed
below:


3.   Exhibits

     The exhibits required by Item 601 of Regulation S-K are
included along with this Form 10-K and are listed on the "Index
of Exhibits" immediately following the signature page.

(b)  Reports of Form 8-K:

     There were no reports on Form 8-K filed during the last
quarter of the period covered by this report.
<PAGE>
SIGNATURES

Pursuant to the requirements of Section 13 of the Securities
Exchange Act of 1934, the Registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly
authorized on March 17, 1998.

Heartland Financial USA, Inc.


By:
/s/ Lynn S. Fuller                 /s/John K. Schmidt
- ------------------------           ------------------------
Lynn S. Fuller                     John K. Schmidt
Chairman and                       Executive Vice President
Principal Executive Officer        and Principal Financial
                                   and Accounting Officer

Date: March 17, 1998

Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons
on behalf of the Registrant and in the capacities indicated on
March 17, 1998.

/s/ Lynn B. Fuller                 /s/ Lynn S. Fuller
- -----------------------------      -----------------------------
Lynn B. Fuller                     Lynn S. Fuller
President and Director             Chairman, CEO and Director


/s/ James A. Schmid                /s/ Mark C. Falb
- -----------------------------      -----------------------------
James A. Schmid                    Mark C. Falb
Vice Chairman and Director         Director


/s/ Gregory R. Miller              /s/ Evangeline K. Jansen
- -----------------------------      -----------------------------
Gregory R. Miller                  Evangeline K. Jansen
Director and                       Director
Executive Vice President


/s/ Robert Woodward
- -----------------------------
Robert Woodward
Director

3.        Exhibits

3.1       Certificate of Incorporation of Heartland Financial USA,
          Inc. (Filed as Exhibit 3.1 to Registrant's Form S-4 for 
          the fiscal year ended December 31, 1993, and incorporated 
          by reference herein.)

3.2       Bylaws of Heartland Financial USA, Inc. (Filed as 
          Exhibit 3.2 to Registrant's Form S-4 for the fiscal year 
          ended December 31, 1993, and incorporated by reference 
          herein.)

4.1       Specimen Stock Certificate of Heartland Financial USA, Inc. 
          (Exhibit 4.1 to the Registration Statement on Form S-4 
          filed with the Commission May 4, 1994, as amended 
          (SEC File No. 33-76228)

10.1      Heartland Financial USA, Inc. 1993 Stock Option Plan 
          (Filed as Exhibit 10.1 to Registrant's Form S-4 for the 
          fiscal year ended December 31, 1993, and incorporated by 
          reference herein.)

10.2      Heartland Financial USA, Inc. Executive Restricted Stock 
          Purchase Plan (Filed as Exhibit 10.2 to Registrant's Form 
          S-4 for the fiscal year ended December 31, 1993, and 
          incorporated by reference herein.)

10.3      Dubuque Bank and Trust Management Incentive Compensation 
          Plan (Filed as Exhibit 10.3 to Registrant's Form S-4 for 
          the fiscal year ended December 31, 1993, and incorporated by
          reference herein.)

10.4      Dubuque Bank and Trust Executive Death Benefit Plan
          (Filed as Exhibit 10.4 to Registrant's Form S-4 for the 
          fiscal year ended December 31, 1993, and incorporated by
          reference herein.)

10.5      ATM License Agreement between Dubuque Bank and Trust Company 
          and Plus Systems, Inc., dated January 2, 1992, 
          (Filed as Exhibit 10.9 to Registrant's Form S-4 for the 
          fiscal year ended December 31, 1993, and incorporated by 
          reference herein.)

10.6      Service Mark License Agreement between Dubuque Bank and
          Trust Company and Cirrus System, Inc., dated September 1, 
          1988, (Filed as Exhibit 10.10 to Registrant's Form S-4 for 
          the fiscal year ended December 31, 1993, and incorporated by
          reference herein.)

10.7      CSMA/FI Debit Processing Agreement between Dubuque Bank and 
          Trust Company and Card Services--Members Associated dated 
          May 4, 1993, (Filed as Exhibit 10.11 to Registrant's Form S-4 for
          the fiscal year ended December 31, 1993, and
          incorporated by reference herein.)

10.8      Bank Marketing Agreement between ADP, Inc. and Heartland 
          Bancorp dated August 26, 1993, (Filed as Exhibit 10.12 to 
          Registrant's Form S-4 for the fiscal year ended December 31,
          1993, and incorporated by reference herein.)

10.9      Lease Agreement dated May 28, 1970, for Unit 710, 
          Kennedy Mall, Dubuque, Iowa, and as amended July 22, 1976, 
          between Dubuque Bank and Trust Company and The Kennedy Mall, 
          Inc. (Filed as Exhibit 10.14 to Registrant's Form S-4 for 
          the fiscal year ended December 31, 1993, and incorporated by
          reference herein.)

10.10     Lease Agreement for 1275 Main Street, Dubuque, Iowa, 
          between Fischer & Co. and Dubuque Bank and Trust Company 
          (as successor to Epworth Savings Bank) dated February 1, 1968
          (Filed as Exhibit 10.15 to Registrant's Form S-4 for the fiscal
          year ended December 31, 1993, and incorporated by reference
          herein.)

10.11     Processing Agreement between ITS, Inc., and Dubuque Bank and 
          Trust Company (Filed as Exhibit 10.16 to Registrant's Form S-4 
          for the fiscal year ended December 31, 1993, and incorporated by
          reference herein.)

10.12     Heartland Financial Money Purchase Pension Plan and 
          Defined Contribution Master Plan and Trust Agreement 
          dated January 1, 1995. (Filed as Exhibit 10.21 to 
          Registrant's Form 10-K for the fiscal year ended December 31, 
          1995, and incorporated by reference herein.)

10.13     Heartland Financial USA, Inc. Self-Funded Employee Health 
          Benefit Plan dated January 1, 1996. (Filed as Exhibit 10.22 
          to Registrant's Form 10-K for the fiscal year ended December 31,
          1995, and incorporated by reference herein.)

10.14     Heartland Financial USA, Inc. Self-Funded Employee Dental 
          Benefit Plan dated January 1, 1996. (Filed as Exhibit 
          10.23 to Registrant's Form 10-K for the fiscal year ended 
          December 31, 1995, and incorporated by reference herein.)

10.15     Claim Processing Agreement between Seabury & Smith, Inc. and 
          Heartland Financial USA, Inc. dated January 1, 1996. (Filed
          as Exhibit 10.24 to Registrant's Form 10-K for the fiscal year
          ended December 31, 1995, and incorporated by reference
          herein.)

10.16     Dubuque Bank and Trust Company Executive Death Benefit 
          Program Plan Revisions, Enrollment Booklet, and Universal 
          Life Split-Dollar Agreement effective December 1, 1995, and 
          similar agreement are in place at Galena State Bank and Trust
          Company, First Community Bank, FSB, and Riverside
          Community Bank. (Filed as Exhibit 10.25 to Registrant's
          Form 10-K for the fiscal year ended December 31, 1995,
          and incorporated by reference herein.)

10.17     Employment Agreement between Heartland Financial USA, Inc. 
          and Willard C. Brenner dated August 1, 1995. (Filed as Exhibit
          10.28 to Registrant's Form 10K for the fiscal year ended
          December 31, 1995, and incorporated by reference
          herein.)

10.18     Employment Agreement between Heartland Financial USA, Inc.
          and Thomas E. Belmont dated August 11, 1995. (Filed as
          Exhibit 10.29 to Registrant's Form 10-K for the fiscal year 
          ended December 31, 1995, and incorporated by reference
          herein.)

10.19     Investment Center Agreement between Focused Investment LLC 
          and Heartland Financial USA, Inc. dated August 1, 1995. 
          (Filed as Exhibit 10.30 to Registrant's Form 10-K for the 
          fiscal year ended December 31, 1995, and incorporated by reference
          herein.)

10.20     Principal Member for Credit Card Issuance between Dubuque 
          Bank & Trust Company and VISA USA, Inc. dated June 26, 1995. 
          (Filed as Exhibit 10.31 to Registrant's Form 10-K for the 
          fiscal year ended December 31, 1995, and incorporated by
          reference herein.)

10.21     Heartland Financial USA, Inc. Employee Stock Purchase 
          Plan effective January 1, 1996, (Filed in conjunction with 
          Form S-8 on June 18, 1996, and incorporated by reference
          herein.)

10.22     The Stock Purchase Agreement between Heartland Financial USA, 
          Inc. and the stockholders of Cottage Grove State Bank dated 
          November 8, 1996. (Filed as Exhibit 10.36 to Registrant's Form
          10K for the fiscal year ended December 31, 1996, and
          incorporated by reference herein.)

10.23     Agreement to Organize and Stockholder Agreement between
          Heartland Financial USA, Inc. and Investors in the Proposed 
          New Mexico Bank dated November 5, 1997.

11.       Statement re Computation of Per Share Earnings

21.1      Subsidiaries of the Registrant

23.1      Consent of KPMG Peat Marwick LLP

27.1      Financial Data Schedule

99.1      1998 Proxy Statement (only such parts as are incorporated by 
          reference into this Form 10-K)




                          EXHIBIT 10.23
         AGREEMENT TO ORGANIZE AND STOCKHOLDER AGREEMENT
                                
     THIS AGREEMENT TO ORGANIZE AND STOCKHOLDER AGREEMENT (this
"Agreement") is dated as of November 5, 1997, and is among
HEARTLAND FINANCIAL USA, INC., a Delaware corporation (the
"Company"), and those individuals who are signatories to this
Agreement (individually referred to as an "Investor" and
collectively as the "Investors").

                            RECITALS
                                
     A.   The Company and the Investors (collectively, the
"Organizers") desire to organize a new bank under the laws of the
state of New Mexico with its main office initially to be located
in Albuquerque, New Mexico, and to be known as "Community Bank of
Albuquerque" (the "Bank").

     B.   Pursuant to the terms of this Agreement, the Organizers
intend to provide the Bank's initial capitalization and to take
all other steps necessary to prepare the Bank to commence retail
operations and transact a banking business and to effect all of
the other actions contemplated by this Agreement  (collectively,
the "Transaction").

     C.   The Organizers understand that the Transaction requires
the approval of the Board of Governors of the Federal Reserve
System (the "Federal Reserve"), the Financial Institutions
Division of the Regulation and Licensing Department of the State
of New Mexico (the "Division"), and the Federal Deposit Insurance
Corporation (the "FDIC").

     D.   Upon the completion of the organization of the Bank,
the Bank will issue shares of its capital stock (the "Bank
Stock") to each of the Organizers in proportion to their
contributions to the Bank's capitalization and as otherwise
provided in this Agreement.

     E.   The Organizers desire to impose certain restrictions on
the sale, transfer or other disposition of the Bank Stock owned
by the Organizers and to give the Company and the Investors the
option to purchase and sell the shares of Bank Stock owned by
them under certain circumstances specified in this Agreement.

     NOW, THEREFORE, in consideration of the mutual covenants
herein contained and for other good and valuable consideration,
the receipt of which is hereby acknowledged, each of the
Organizers, intending to be legally bound hereby, agrees as
follows:

                           AGREEMENTS
                                
                            ARTICLE 1
            BANK ORGANIZATION AND STOCK SUBSCRIPTION
                                
     Section 1.1    Charter.  The Organizers agree to use their
best efforts to cause the Division to charter the Bank under the
laws of the State of New Mexico and otherwise to effect the
Transaction.  The date the Bank commences a banking business with
the public is referred to as the "Charter Date."  Each of the
undersigned hereby authorizes John K. Schmidt, an executive
officer of the Company, to serve as the undersigned's lawful
agent in connection with the Transaction, or if Mr. Schmidt
becomes unable or unwilling to perform such functions, such other
individual as may be chosen by the Company (the "Agent").  The
Agent shall be primarily responsible for preparing and filing all
regulatory applications deemed by him to be necessary to effect
the Transaction, including, but not limited to, applications with
the Federal Reserve, the Division and the FDIC.  Each of the
Organizers agrees to cooperate fully with the Agent in such
efforts.

     Section 1.2.   Subscriptions for Bank Stock.  (a) The
Organizers each agree that the Bank's initial capitalization
shall be $15 million.  The Company agrees to subscribe for and
purchase $12 million of the initial issuance of Bank Stock and
the Investors agree to subscribe for and purchase, in the
aggregate, $3 million of the initial issuance of Bank Stock.
Individually, each of the Investors agrees to subscribe for and
purchase Bank Stock in the amount set forth opposite his or her
name on Exhibit A attached hereto.  The Organizers further agree
that if the Charter Date shall not have occurred within eighteen
months of the date of this Agreement, unless such time is
extended by mutual agreement of the Organizers, this Agreement
shall terminate and each of the Organizers shall:  (i) receive a
pro rata portion of any of the subscription funds previously
contributed (after the satisfaction of all expenses incurred in
attempting to organize the Bank, including the preparation and
filing of all necessary regulatory applications as described in
this Agreement); and (ii) accept such distribution in full
satisfaction of any amounts due under this Agreement to or from
any of the other Organizers, including the Company.

     (b)  Payment by an Organizer of the aggregate cash amount
for the Organizer's subscription for the Bank Stock (the
"Subscription Amount") shall be made in two installments, with
the first installment in an amount equal to 10% of the
Organizer's aggregate Subscription Amount (the "First
Installment"), and the second installment equal to the balance of
the Organizer's Subscription Amount (the "Second Installment").
Each of the Organizers irrevocably agrees to deliver to the Agent
either cash, or check(s) made payable to "Community Bank of
Albuquerque Escrow Fund," in the amount of the Organizer's:  (i)
First Installment by no later than 10 days after the date of this
Agreement; and (ii) Second Installment by no later than 15 days
after notice from the Agent requesting payment of such amount.

     Section 1.3.    Deposit and Expenditure of Organizers'
Funds.  All funds collected from the Organizers pursuant to this
Agreement (the "Organizers' Funds") shall be deposited into a
bank account (the "Organization Account") established with the
Dubuque Bank and Trust Company, Dubuque, Iowa (the "Escrow
Bank").  Upon the signature of the Agent, funds may be withdrawn
from the Organization Account to be used to pay normal and
customary expenses relating to the Transaction, including, but
not limited to, the following:  (a) expenses arising from or
relating to the organization, capitalization and operation of the
Bank, including the filing of all necessary regulatory
applications with the Federal Reserve, the Division and the FDIC
to effect the Transaction; (b) accounting, auditing, legal,
investment banking, due diligence and appraisal expenses relating
to or in connection with the Transaction; (c) salary payments to
a proposed president of the Bank chosen by the Organizers and to
any other officers or employees of the Bank that are deemed
necessary by the Agent; and (d) other expenses arising from or
directly relating to the Transaction.  The Organizers hereby
acknowledge that the Agent may begin making withdrawals from the
Organization Account immediately, and accordingly, if the
Transaction is not consummated, the Organizers will not receive a
refund of 100% of the Organizers' Funds.

     Section 1.4.    Books and Records.  The Agent shall ensure
that proper records of all expenditures from the Organization
Account are maintained and such records shall be available for
inspection by any Organizer.  The Agent will prepare and
distribute to each Organizer a monthly financial report and a
copy of the monthly account statement issued by the Escrow Bank
with respect to the Organization Account.

     Section 1.5.    Additional Capital.  Each of the Organizers
agrees that any additional capital needed by the Bank shall be
contributed by the Company in return for the issuance of
additional Bank Stock.  Each of the Investors hereby waives any
right granted to him or her by applicable law or otherwise to
subscribe for additional Bank Stock, or if the same is not
waivable, each of the Investors hereby agrees to assign to the
Company any such subscription right as the same may arise in the
future.

                            ARTICLE 2
               REPURCHASE OPTIONS AND OBLIGATIONS

     Section 2.1.   Repurchase Obligation at Fifth Anniversary.
(a) Upon the fifth anniversary of the Charter Date (the "Fifth
Anniversary"), the Company agrees to purchase from the Investors,
and each of the Investors agrees to  sell to the Company, all of
the Bank Stock then owned by the Investors (the "Investors'
Stock") on the terms set forth in this Section.  The purchase
price for the Investors' Stock shall be an amount equal to the
"Repurchase Price," as defined below.

          (b)  Except as provided in this Section, the Repurchase
Price shall be the appraised value of the Investors' Stock as of
the Fifth Anniversary as determined by Alex Sheshunoff Management
Services, Inc. or its successor, or if neither such firm nor its
successor is still in existence and performing appraisals of the
stock of commercial banks, then by an independent, nationally
recognized appraisal firm with no less than 10 years of
experience in appraising the stock of commercial banks, jointly
selected by the Company and the Investors.  For purposes of such
an appraisal, the value of the Investors' Stock shall be
determined as if the whole Bank were being sold.  In the event
that the Investors have made the initial contact and have
assisted the Company in acquiring additional banks in New Mexico
or in a contiguous state, then the appraisal shall take into
consideration the sale value of the Bank and those additional
subsidiary banks as though they were being sold together in
determining the value of the Investors' Stock.

          (c)  Notwithstanding anything contained herein to the
contrary, in no event shall the Repurchase Price be less than:

               (i)  an amount equal to a 15% compounded return on
the Investors' original investment in Bank Stock (e.g., an amount
equal to $6 million based upon an original aggregate investment
by the Investors of $3 million), if on the Fifth Anniversary the
Bank has total assets of not less than $200 million and has
earned at least a 12% return on equity during the prior 12 months
(computed in accordance with generally accepted accounting
principles and based upon average equity during such 12-month
period); or

               (ii) an amount equal to a 10% compounded return on
the Investors' original investment in Bank Stock (e.g., an amount
equal to $5 million based upon an original aggregate investment
by the Investors of $3 million) if on the Fifth Anniversary the
Bank has total assets of less than $200 million or has earned
less than a 12% return on equity during the prior 12 months
(computed in accordance with generally accepted accounting
principles and based upon average equity during such 12-month
period).

For purposes of this Section: (i) all references to the total
assets of the Bank shall not include the amount of the assets
(calculated at the time of acquisition) of any bank, thrift or
other financial institution, or any branch, office or part
thereof, acquired by the Bank between the date of this Agreement
and the Fifth Anniversary, and (ii) in computing return on
equity, if the corporate overhead allocation attributed to the
Bank by the Company is greater than that attributed
proportionately to the Company's other subsidiaries (based on the
assets of each subsidiary), then the return on equity calculation
will be adjusted based upon the average allocation per the
combined assets of the subsidiaries.

          (d)  The Repurchase Price shall be paid to Investors in
two parts:  (i) the first part of the Repurchase Price, which
shall be equal to each Investor's total capital contribution as
reflected on Exhibit A attached hereto, shall be paid to the
Investor, at the Investor's election (but subject to compliance
with any applicable securities laws) in cash, common stock of the
Company ("Company Stock") or a combination of cash and Company
Stock; and (ii) the second part of the Repurchase Price, which
shall be equal to the remaining balance thereof, shall be paid to
the Investor, at the Company's election (but subject to
compliance with any applicable securities laws) in cash, Company
Stock or a combination of cash and Company Stock.  For purposes
of this Section, the per share value of Company Stock shall be
equal to the average per share value based upon all trades of
Company Stock as reported by the media services of Bloomberg,
L.P., or its successor, during the 90 day period prior to the
Fifth Anniversary.

     Section 2.2.   Tender Right.  Each of the Investors shall
have the right, exercisable at any time after the date hereof and
through the Fifth Anniversary, to tender all of the Bank Stock
owned by such Investor to the Company for purchase at a price
equal to a 10% compounded return on such Investor's original
investment in Bank Stock (the "Tender Right").  An Investor may
exercise the Tender Right by delivering to the Company written
notice of such Investor's intention to tender all of the
Investor's shares of Bank Stock to the Company for purchase.
Upon proper exercise of the Tender Right, the Company hereby
agrees to purchase all of the shares of Bank Stock owned by the
Investor selling such Bank Stock at the purchase price and on the
terms set forth in this Article.

     Section 2.3.   Reciprocal Right to Purchase.  (a) Any time
after the date hereof and through the Fifth Anniversary, the
Company on one hand, and the Investors (considered as a single
party for purposes of this Section) on the other hand, may elect
to terminate this Agreement by offering to purchase 100% of the
Bank Stock owned by the other.  The Company may offer to purchase
all of the Bank Stock owned by the Investors, or the Investors
may jointly offer to purchase all of the Bank Stock owned by the
Company (the "Offering Party"), at a cash price per share
specified in a written notice delivered to the other (the "Offer
Notice").  The Offer Notice shall include all other terms and
conditions of any proposed purchase which shall be ordinary and
reasonable for such types of stock purchases.  Within 60 days of
receipt of the Offer Notice, the party receiving such notice (the
"Receiving Party") must either:  (i) accept the offer described
in the Offer Notice; or (ii) return the Offer Notice to the
Offering Party with a binding offer by the Receiving Party to
purchase all of the Bank Stock owned by the Offering Party at the
same price per share and on the same terms and conditions
specified in the Offer Notice (the "Reoffer Notice").  Upon the
receipt by the Offering Party of a properly tendered Reoffer
Notice from the Receiving Party, the Offering Party shall accept
the terms of the Reoffer Notice and sell its or their Bank Stock
to the Receiving Party on the terms and conditions specified in
the Reoffer Notice.

          (b)  At the closing of the purchase of the Bank Stock
pursuant to the terms of this Section, the Organizer or
Organizers who sell their Bank Stock shall enter into an
agreement with the purchasing Organizer or Organizers that
prohibits such selling Organizer or Organizers for a period of
two years after such closing from directly or indirectly,
engaging or investing in, owning, managing, operating, financing,
controlling or participating in the ownership, management,
operation, financing or control of, being associated with or in
any manner connected with, lending any of their names or any
similar names, lending credit to or rendering services or advice
to, any bank, savings and loan association, credit union or
similar financial institution that has at the time of such
purchase of Bank Stock been in existence for less than two years
or is formed within two years of the closing and has an office
within 35 miles of any of the offices of the Bank.

     Section 2.4.   Repurchase Upon Company Change of Control.
If at any time after the date hereof and through the Fifth
Anniversary there is a "Change of Control of the Company" (as
defined below), the Company, or its successor, agrees to purchase
from the Investors, and the Investors agree to sell to the
Company, all of the Bank Stock then owned by the Investors at a
price equal to the Control Premium Price, as defined below.  For
purposes of this Section, a "Change of Control of the Company"
shall mean the acquisition by any person or entity (a "Company
Acquirer") of:  (a) legal or beneficial ownership (as defined by
Rule 13d-3 promulgated under the Securities Exchange Act of 1934,
as amended) of greater than 66-2/3% of the then issued and
outstanding voting stock of the Company through any transaction;
or (b) all or substantially all of the assets of the Company.
The Control Premium Price shall be equal to the book value of the
Investors' equity interest in the Bank, multiplied by the same
multiple of book value as paid by the Company Acquirer for the
stock or assets of the Company.  For example, if the Company is
sold to another entity for three times the Company's book value,
the Control Premium Price would be equal to three times the book
value of the Investors' equity interest in the Bank.

     Section 2.5.   Terms, Time and Place of Closing.  (a) Except
as otherwise specifically provided by the terms of this Article,
the purchase price of any Bank Stock purchased from any Organizer
pursuant to the terms of this Article shall be paid by delivery
of a certified or cashier's check payable to the order of the
selling Organizer or Organizers in the amount of the purchase
price prescribed by the terms of this Article.

          (b)  Except as otherwise specifically provided by the
terms of this Article, the closing of the purchase and sale of
any Bank Stock to be purchased and sold pursuant to the
provisions of this Article (the "Closing") shall be held at such
place and time and on such date as may mutually be agreed upon in
writing by the Organizer and the purchaser of such Bank Stock,
or, if they fail to agree, at the main office of the Company at
10:00 a.m. on the later of:  (a) the tenth business day following
the determination of the purchase price to be paid in connection
with such purchase of Bank Stock; (b) 30 business days following
the action or occurrence that triggers the obligation to purchase
such Bank Stock; and (c) five business days after the receipt of
any necessary regulatory approvals for such purchase.

          (c)  Except as otherwise specifically provided by the
terms of this Article, at the Closing held pursuant to this
Article, the purchasing Organizer or other entity shall make the
delivery described in subsection (a) of this Section and the
selling Organizer shall deliver to such purchaser free and clear
of all liens, claims and encumbrances (other than those imposed
by this Agreement and evidenced by the legend provided for
below), a certificate or certificates representing the shares of
Bank Stock to be purchased and sold, duly endorsed in blank, with
all taxes on the transfer, if any, paid by the transferor
thereof.

          (d)  The consummation of any purchase of Bank Stock
pursuant to this Article (the "Sale Stock") shall be subject to
the receipt by the purchaser of any necessary regulatory
approvals, which the purchaser agrees to use its best efforts to
obtain as soon as practicable, provided, however, that if such
purchaser is unable, after the exercise of diligent efforts,
within 120 days after the last date provided in this Agreement
for the closing of the purchase of the Sale Stock, or such longer
period of time as may be mutually agreed upon by the prospective
purchasers and prospective sellers of the Sale Stock, to obtain
any necessary regulatory approvals, then:  (i) each of the
prospective sellers of the Sale Stock shall be released from any
further obligations pursuant to the terms of this Agreement
solely with respect to such Sale Stock and shall be free to sell
the Sale Stock to any person or entity free of any lien or
encumbrance imposed by the terms of this Agreement; and (ii) each
of the prospective purchasers of the Sale Stock shall be released
from any further obligations pursuant to the terms of this
Agreement with respect to the purchase of the Sale Stock and
shall have no further rights with respect to the Sale Stock.

                            ARTICLE 3
            REPRESENTATIONS, WARRANTIES AND COVENANTS

     Section 3.1.   Bank Operations.  Each of the Organizers
agrees to use its, his or her best efforts to cause the Bank to
be successful.  Each of the Organizers acknowledges and agrees
that in addition to core deposit growth, the Organizers will work
to expand the Bank's operations through selected acquisitions of
banks and other financial institutions, provided, however, that
no offer will be made for any such institution without the prior
consent of the Company.

     Section 3.2.   Representations, Warranties and Covenants.
Each of the undersigned Organizers hereby represents and warrants
to, and acknowledges to and agrees with, the Agent and each other
Organizer as follows:

          (a)  The attorney, accountant or financial investment
advisor for the Organizer (collectively, "Advisor") has had a
reasonable opportunity to ask questions of and receive
information and answers from the other Organizers and persons
acting on behalf of the Company or the Bank concerning the
Transaction, all such questions asked have been answered and all
such information requested has been provided to the full
satisfaction of the Organizer or the Organizer's Advisor, and the
Organizer has extensively and on various occasions discussed with
the other Organizers the possible risks of purchasing Bank Stock.

          (b)  No oral or written representations have been made
or oral or written information furnished to the Organizer or the
Organizer's Advisor(s) in connection with the Organizer's
agreement to purchase Bank Stock which were in any way
inconsistent with the information stated in this Agreement.

          (c)  The Organizer is not subscribing for Bank Stock as
a result of or subsequent to any advertisement, article, notice
or other communication published in any newspaper, magazine or
similar media or broadcast over television or radio, or presented
at any seminar or meeting, or any solicitation of a subscription
by a person not previously known to each of the undersigned
generally or in connection with investments in securities.

          (d)  The Organizer's overall commitment to investments
which are not readily marketable is not disproportionate to the
Organizer's net worth and Organizer's investment in the Bank will
not cause such overall commitment to become disproportionate to
the Organizer's net worth.

          (e)  The Organizer has reached the age of majority in
the state in which the Organizer resides, has adequate net worth
and means of providing for the Organizer's current needs and
personal contingencies, is able to bear the substantial economic
risks of the investment in the Bank as evidenced by this
Agreement, has no need for liquidity in such investment, and, at
the present time, could afford a complete loss of such
investment.

          (f)  The Organizer has such knowledge and experience in
financial and business matters so as to enable the Organizer to
utilize the information made available to him or her in
connection with this investment in the Bank in order to evaluate
the merits and risks of such an investment and to make an
informed investment decision with respect thereto and the
Organizer has carefully evaluated the risk of such investment.

          (g)  The Organizer is not relying on the Company, the
Agent, any other Organizer or any other person acting on behalf
of the Company, the Bank, the Agent or the Organizers with
respect to the Organizer's economic considerations relating to
this investment; and in regard to such considerations, the
Organizer has relied on the advice of, or has consulted with, his
or her own Advisor(s).

          (h)  The Organizer is making the investment evidenced
hereby solely for the Organizer's own account as principal, for
investment purposes only and not with a view to the resale or
participation of any portion thereof, and no other person has a
direct or indirect beneficial interest in such investment.

          (i)  The Organizer acknowledges that the Company is
under no obligation to register any Company Stock that the
Organizer may receive pursuant to the terms of this Agreement,
and further acknowledges that the receipt by the Organizer of any
Company Stock is subject to the Company's ability to satisfy the
requirements of any applicable federal or state securities laws.

          (j)  The Organizer acknowledges that a legend will be
placed on each certificate representing the Bank Stock
substantially as follows:

          Voluntary and involuntary transfer of any of the
     shares represented by this certificate are governed by
     and in all respects subject to the terms and conditions
     of that certain Agreement to Organize and Stockholders
     Agreement among Heartland Financial USA, Inc. and
     certain other holders of the Bank's capital stock dated
     as of November 5, 1997, an executed copy of which has
     been deposited with the Cashier of the Bank at its
     registered office in Albuquerque, New Mexico.  Such
     Agreement imposes certain obligations on the holder of
     these shares in certain circumstances, which
     obligations and circumstances are described therein.
     No transfer of such shares will be made on the books of
     the Bank unless accompanied by evidence of compliance
     with the terms of such Agreement.
     
          (k)  The Organizer recognizes that an investment in
Bank Stock involves a number of significant risks, including,
without limitation, the following considerations:

               (i)  no Federal or state agency has passed upon
the Bank Stock or made any finding or determination as to the
fairness of the investment in Bank Stock; and

               (ii)  there is no established market for the Bank
Stock and it is unlikely that a public market for the Bank Stock
will develop.

          (l)  The Organizer acknowledges receipt of copies of
certain financial and other information concerning the proposed
operations of the Bank, and recognizes that the Bank is a de novo
bank to be organized in the future and has no financial or
operating history, that the organization and operation of the
Bank entails significant risks, including, without limitation,
that the organization of the Bank is subject to regulatory
approvals and that there are no assurances that such approvals
will be obtained.

          (m)  Within five days after receipt of a request from
the Agent, the Organizer hereby agrees to provide such
information and to execute and deliver such documents as may be
reasonably necessary to complete the necessary applications to
organize the Bank and to comply with any and all laws and
ordinances to which the Bank is subject.

          (n)  The foregoing representations, warranties and
agreements, together with all other representations and
warranties made or given by the Organizer in any other written
statement or document delivered in connection with the
transactions contemplated hereby, shall be true and correct in
all respects on and as of the date of the delivery of such
statement or document as if made on and as of such date and shall
survive such date.

     Section 3.3.   Indemnification.  Each Organizer agrees to
indemnify and hold harmless the Bank, the Agent and each of the
other Organizers and all of their respective agents and
representatives who are associated with the Transaction and all
of the proposed officers and directors of the Bank against any
and all loss, liability, claim, damage and expense whatsoever
(including, but not limited to, any and all expenses reasonably
incurred in investigating, preparing or defending against any
litigation commenced or threatened or any claim whatsoever)
arising out of or based upon any false representations or
warranty or breach or failure by the undersigned to comply with
any covenant or agreement made by the undersigned herein or in
any other document furnished by the undersigned to any of the
foregoing in connection with the Transaction.

     Section 3.4.   Additional Information.  Each of the
undersigned hereby acknowledges and agrees that the Agent may
make or cause to be made such further inquiry and obtain such
additional information from any of the undersigned as he may deem
appropriate, and each of the undersigned hereby agrees to
cooperate fully with the Agent in this regard.

     Section 3.5.   Irrevocability; Binding Effect.  Each of the
undersigned hereby acknowledges and agrees that:  (a) each of the
undersigned is not entitled to cancel, terminate or revoke this
Agreement or any agreements of each of the undersigned hereunder;
and (b) this Agreement and such other agreements shall survive
the death or disability of each of the undersigned and shall be
binding upon and inure to the benefit of the parties and their
heirs, executors, administrators, successors, legal
representatives and assigns.

     Section 3.6.   Transfer Restrictions. Each of the Investors
hereby agrees that he or she will not sell, exchange, assign,
transfer, pledge, hypothecate, give away (by lifetime transfer)
or otherwise encumber or dispose of any shares of Bank Stock at
any time owned by him or her without the express prior written
consent of the Company, provided, however, that the foregoing
shall not prohibit the transfer of shares of Bank Stock by
testamentary transfer so long as each recipient of any shares of
Bank Stock becomes a party to this Agreement and agrees to be
bound by its terms.

                            ARTICLE 4
                          MISCELLANEOUS

     Section 4.1.   Modification.  Neither this Agreement nor any
provisions hereof shall be waived, modified, discharged or
terminated except by an instrument in writing signed by the party
against whom any such waiver, modification, discharge or
termination is sought.

     Section 4.2.   Notices.  All notices, consents, waivers and
other communications under this Agreement must be in writing
(which shall include telecopier communication) and will be deemed
to have been duly given if delivered by hand or by nationally
recognized overnight delivery service (receipt requested), mailed
with first class postage prepaid or telecopied if confirmed
immediately thereafter by also mailing a copy of any notice,
request or other communication by mail with first class postage
prepaid to any Organizer at the address set forth on Exhibit A
attached hereto or to such other person or place as an Organizer
shall furnish to the other Organizers in writing.  Except as
otherwise provided herein, all such notices, consents, waivers
and other communications shall be effective:  (a) if delivered by
hand, when delivered; (b) if mailed in the manner provided in
this Section, five business days after deposit with the United
States Postal Service; (c) if delivered by overnight express
delivery service, on the next business day after deposit with
such service; and (d) if by telecopier, on the next business day
if also confirmed by mail in the manner provided in this Section.

     Section 4.3.   Counterparts.  This Agreement may be executed
through the use of separate signature pages or in any number of
counterparts, and each of such counterparts shall, for all
purposes, constitute one agreement binding on all parties,
notwithstanding that all parties are not signatories to the same
counterpart.

     Section 4.4.   Entire Agreement.  This Agreement contains
the entire agreement of the parties with respect to the subject
matter hereof and there are no representations, covenants or
other agreements except as stated or referred to herein.

     Section 4.5.   Severability.  Each provision of this
Agreement is intended to be severable from every other provision,
and the invalidity or illegality of any portion hereof shall not
affect the validity or legality of the remainder hereof.

     Section 4.6.   Assignability.  This Agreement is not
transferable or assignable by any of the undersigned.

     Section 4.7.   Governing Law, Jurisdiction and Venue.  This
Agreement shall be governed by and construed in accordance with
the laws of the State of Iowa applied to residents of that state
executing contracts wholly to be performed in that state.  Each
of the undersigned irrevocably agrees that any action or
proceeding in any way, manner or respect arising out of this
Agreement or any amendment, instrument, document or agreement
delivered or which may in the future be delivered in connection
herewith shall be litigated only in the courts having situs
within the City of Dubuque, the State of Iowa, and each of the
undersigned hereby consents and submits to the jurisdiction of
any local, state or federal court located within such city and
state.  Each of the undersigned hereby waives any right the
Organizer may have to transfer or change the venue of any
litigation brought against the undersigned by the Bank or the
Agent.

     Section 4.8.   Certificate of Non-Foreign Status.  Each of
the undersigned declares that, to the best of the Organizer's
knowledge and belief, the following statements are true, correct
and complete: (a) that unless an Internal Revenue Service Form
4224 has been completed, each of the undersigned is not a foreign
person for purposes of U.S. income taxation (i.e., the Organizer
is not a nonresident alien, nor executing this document as an
officer of a foreign corporation, as a partner in a foreign
partnership, or as a fiduciary of a foreign employee benefit
plan, foreign trust or foreign estate); (b) that the following
information contained elsewhere in the subscription documents is
true, correct and complete: the U.S. taxpayer identification
number (i.e., social security number) and the home address; and
(c) that the undersigned agrees to inform the Bank promptly if
the undersigned becomes a nonresident alien.

     Section 4.9.   Director Benefits.  Directors of the Bank
will be afforded the same benefits as directors of the Company's
other financial institution subsidiaries, including participation
in up to $50,000 (at market value) of the Company's short term
stock options.

     Section 4.10.  Solicitation of Customers or Employees.  For
the period ending two years after an Organizer sells his or her
Bank Stock, such individual shall not, directly or indirectly,
call on, sell to, solicit business from or render services to any
of the Bank's customers or recruit, persuade or attempt to
recruit or persuade any employee of the Bank to leave the Bank's
employ, or to become employed by any other person other than the
Bank.  Notwithstanding the foregoing, the provisions of this
Section shall not apply to Norman R. Corzine so long as he is
serving as an operating officer of Access Anytime Bancorp, Inc.,
a Delaware corporation, or First Savings Bank, F.S.B., a federal
savings bank with its main office located in Clovis, New Mexico,
or any successor to either of them.

     Section 4.11.  Federal and State Securities and Other Laws.
Each of the undersigned should also be aware of the following
additional considerations:

     THE INVESTMENTS EVIDENCED BY THIS AGREEMENT ARE NOT, AND THE
BANK STOCK TO BE ISSUED WILL NOT BE, SAVINGS ACCOUNTS OR DEPOSITS
AND ARE NOT AND WILL NOT BE INSURED BY THE FEDERAL DEPOSIT
INSURANCE CORPORATION, ANY OTHER GOVERNMENT AGENCY OR OTHERWISE.

     THE INTERESTS EVIDENCED BY THIS AGREEMENT HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OR THE SECURITIES LAWS OF ANY
STATES OR UNDER OTHER APPLICABLE BANKING LAWS OR REGULATIONS.
SUCH INTERESTS HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
SECURITIES AND EXCHANGE COMMISSION, ANY STATE SECURITIES
COMMISSION OR OTHER REGULATORY AUTHORITY, NOR HAVE ANY OF THE
FOREGOING AUTHORITIES PASSED UPON OR ENDORSED THE MERITS OF SUCH
INTERESTS.  ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.



SIGNATURES

     IN WITNESS WHEREOF, this Agreement has been executed by the
undersigned Organizers on the date(s) indicated below:

Signature

HEARTLAND FINANCIAL USA, INC.

By:       \s\ John K. Schmidt

Title:    EVP-CFO


\s\  Dan Hardisty                            11/4/97

\s\  J. Badahl & Assoc.,                     11/5/97
     Inc. Profit Sharing
     Plan

\s\  Terlun Andrew
     Limited Partnership                     11/5/97

\s\  J. L. Bratton                           11/5/97

\s\  Cornelius J. Higgins                    11/5/97

\s\  Norman R. Corzine                       11/5/97

\s\  Charles E. Spann                        11/5/97

\s\  Sherman McCorkle                        11/5/97

\s\  Ben F. Spencer                          11/5/97

\s\  Arthur J. Weinstein                     2/11/98

\s\  Robert W. Reidy                         2/16/98

\s\  Robert H. Scott                         2/17/98

\s\  Sundance Mechanical                     2/17/98
     & Utility Corp.

\s\  Greg Leyendecker                        2/17/98

\s\  Stephen Montoya                         2/17/98

\s\  Elizabeth Albright                      2/16/98

\s\  James A. Clark                          2/17/98

\s\  Nadyne Bicknell                         2/17/98

\s\  Bob Eaton                               2/17/98

\s\  Kerwin Halloway                         2/17/98

\s\  Charlie Wilkinson                       2/17/98


Exhibit 11

EARNINGS PER SHARE

Net income for the year ended December 31, 1997   $8,515,000
                                                  ==========

Weighted average common shares outstanding         4,738,171

Assumed incremental common shares issued
upon exercise of stock options                        49,737
                                                  ----------

Weighted average common shares for diluted
earnings per share                                 4,787,908
                                                  ==========


Earnings per common share - basic                      $1.80
                                                       =====

Earnings per common share - diluted                    $1.78
                                                       =====


EXHIBIT 21.1

SUBSIDIARIES OF THE REGISTRANT

1.     Galena State Bank & Trust Company, an Illinois state
       bank with its main office located in Galena,
       Illinois
2.     Dubuque Bank and Trust Company, an Iowa state bank
       with its main office located in Dubuque, Iowa
2.a.   DB&T Insurance, Inc.
2.b.   DB&T Community Development Corp.
3.     Keokuk Bancshares, Inc.
4      First Community Bank, FSB, a federal savings bank
       with its main office located in Keokuk, Iowa
4.a.   KFS Services, Inc.
5.     Riverside Community Bank, an Illinois state bank
       with its main office located in Rockford, Illinois
6.     Citizens Finance Co.
7.     ULTEA
8.     Wisconsin Community Bank, an Wisconsin bank with its
       main office located in Cottage Grove, Wisconsin
8.a.   DBT Investment Corporation





EXHIBIT 23




INDEPENDENT AUDITORS' CONSENT



The Board of Directors and Stockholders
Heartland Financial USA, Inc.:

We consent to incorporation by reference in the Registration
Statement on Form S-8 for the 1993 Stock Option Plan of Heartland
Financial USA, Inc. of our report dated on January 22, 1998,
relating to the consolidated balance sheets of Heartland
Financial USA, Inc. and subsidiaries as of December 31, 1997 and
1996, and the related consolidated statements of operations,
stockholders' equity, and cash flows for each of the years in the
three-year period ended December 31, 1997 which report appears in
the December 31, 1997 annual report on Form 10-K of Heartland
Financial USA, Inc. and subsidiaries.



KPMG Peat Marwick LLP

Des Moines, Iowa
March 27, 1998


<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          21,515
<INT-BEARING-DEPOSITS>                           2,946
<FED-FUNDS-SOLD>                                32,918
<TRADING-ASSETS>                                   000
<INVESTMENTS-HELD-FOR-SALE>                    197,869
<INVESTMENTS-CARRYING>                           3,879
<INVESTMENTS-MARKET>                             3,999
<LOANS>                                        556,406
<ALLOWANCE>                                    (7,362)
<TOTAL-ASSETS>                                 852,060
<DEPOSITS>                                     623,532
<SHORT-TERM>                                    96,239
<LIABILITIES-OTHER>                             11,494
<LONG-TERM>                                     43,023
                              000
                                        000
<COMMON>                                         4,854
<OTHER-SE>                                      72,918
<TOTAL-LIABILITIES-AND-EQUITY>                 852,060
<INTEREST-LOAN>                                 46,919
<INTEREST-INVEST>                               11,563
<INTEREST-OTHER>                                   779
<INTEREST-TOTAL>                                59,261
<INTEREST-DEPOSIT>                              25,765
<INTEREST-EXPENSE>                              31,767
<INTEREST-INCOME-NET>                           27,494
<LOAN-LOSSES>                                    1,279
<SECURITIES-GAINS>                               1,446
<EXPENSE-OTHER>                                 22,927
<INCOME-PRETAX>                                 11,853
<INCOME-PRE-EXTRAORDINARY>                       8,515
<EXTRAORDINARY>                                    000
<CHANGES>                                          000
<NET-INCOME>                                     8,515
<EPS-PRIMARY>                                     1.80
<EPS-DILUTED>                                     1.78
<YIELD-ACTUAL>                                    3.89
<LOANS-NON>                                      1,819
<LOANS-PAST>                                       187
<LOANS-TROUBLED>                                    26
<LOANS-PROBLEM>                                    000
<ALLOWANCE-OPEN>                                 6,191
<CHARGE-OFFS>                                    (584)
<RECOVERIES>                                       145
<ALLOWANCE-CLOSE>                                7,362
<ALLOWANCE-DOMESTIC>                             4,188
<ALLOWANCE-FOREIGN>                                000
<ALLOWANCE-UNALLOCATED>                          3,174
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 9
<RESTATED> 
<CIK> 0000920112
<NAME> HEARTLAND FINANCIAL USA, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996             DEC-31-1995
<PERIOD-END>                               DEC-31-1996             DEC-31-1995
<CASH>                                          38,088                  26,156
<INT-BEARING-DEPOSITS>                           2,159                   5,294
<FED-FUNDS-SOLD>                                     0                  23,500
<TRADING-ASSETS>                                   000                     000
<INVESTMENTS-HELD-FOR-SALE>                    181,815                 145,857
<INVESTMENTS-CARRYING>                           2,151                   2,369
<INVESTMENTS-MARKET>                             2,245                   2,503
<LOANS>                                        484,085                 454,905
<ALLOWANCE>                                    (6,191)                 (5,580)
<TOTAL-ASSETS>                                 736,552                 677,313
<DEPOSITS>                                     558,343                 534,587
<SHORT-TERM>                                    56,358                  23,241
<LIABILITIES-OTHER>                              9,086                   9,579
<LONG-TERM>                                     42,506                  45,400
                              000                     000
                                        000                     000
<COMMON>                                         4,854                   2,427
<OTHER-SE>                                      65,405                  62,079
<TOTAL-LIABILITIES-AND-EQUITY>                 736,552                 677,313
<INTEREST-LOAN>                                 40,670                  38,968
<INTEREST-INVEST>                               10,443                   9,325
<INTEREST-OTHER>                                   773                     856
<INTEREST-TOTAL>                                51,886                  49,149
<INTEREST-DEPOSIT>                              23,190                  22,029
<INTEREST-EXPENSE>                              27,644                  25,529
<INTEREST-INCOME-NET>                           24,242                  23,620
<LOAN-LOSSES>                                    1,408                     820
<SECURITIES-GAINS>                               1,889                     413
<EXPENSE-OTHER>                                 19,507                  17,323
<INCOME-PRETAX>                                 10,691                  10,458
<INCOME-PRE-EXTRAORDINARY>                       8,006                   7,574
<EXTRAORDINARY>                                    000                     000
<CHANGES>                                          000                     000
<NET-INCOME>                                     8,006                   7,574
<EPS-PRIMARY>                                     1.70<F1>                    1.58<F1>
<EPS-DILUTED>                                     1.69<F1>                    1.58<F1>
<YIELD-ACTUAL>                                    3.98                    4.13
<LOANS-NON>                                      1,697                     977
<LOANS-PAST>                                       247                     226
<LOANS-TROUBLED>                                   000                     000
<LOANS-PROBLEM>                                    000                     000
<ALLOWANCE-OPEN>                                 5,580                   5,124
<CHARGE-OFFS>                                    (926)                   (495)
<RECOVERIES>                                       129                     131
<ALLOWANCE-CLOSE>                                6,191                   5,580
<ALLOWANCE-DOMESTIC>                             3,431                   3,100
<ALLOWANCE-FOREIGN>                                000                     000
<ALLOWANCE-UNALLOCATED>                          2,760                   2,480
<FN>
<F1>RESTATED TO REFLECT IMPLEMENTATION OF FAS 128, EARNINGS PER SHARE
</FN>
        

</TABLE>


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