HEARTLAND FINANCIAL USA INC
11-K, 2000-03-30
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                2




               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549
                            FORM 11K

       [X]  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934
           For the fiscal year ended December 31, 1999


                               OR


  [ ]  TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934


         For transition period __________ to __________



                Commission File Number: 33-76228



A.   Full title of the plan and the address of the plan, if
     different from that of the issuer named below:



                  Heartland Financial USA, Inc.
                  Employee Stock Purchase Plan



B.   Name of issuer of the securities held pursuant to the plan
     and the address of its principal executive office:


                  Heartland Financial USA, Inc.
                       1398 Central Avenue
                       Dubuque, IA  52001


                      REQUIRED INFORMATION

     The Heartland Financial USA, Inc. Employee Stock Purchase
Plan is not subject to the Employee Retirement Income Security
Act of 1974, as amended.  Accordingly, the audited financial
statements prepared in accordance with the instructions to Form
11-K are provided as Exhibit 99.1 to this Form 11-K.


                           SIGNATURES

The Plan

Pursuant to the requirements of the Securities Exchange Act of
1934, the trustees (or other persons who administer the employee
benefit plan) have duly caused this annual report to be signed on
its behalf by the undersigned hereunto duly authorized.


HEARTLAND FINANCIAL USA, INC.
EMPLOYEE STOCK PURCHASE PLAN





BY: /s/ John K. Schmidt
- -----------------------------
John K. Schmidt
Executive Vice President and
Chief Financial Officer




Date:  March 29, 2000
- -----------------------------




   HEARTLAND FINANCIAL USA, INC. EMPLOYEE STOCK PURCHASE PLAN

                          EXHIBIT INDEX
                  TO ANNUAL REPORT ON FORM 11-K


Exhibit
  No.          Description
- -------        -----------

23             Auditor's Consent
99.1           Financial Statements






                                1

Exhibit 23

                  INDEPENDENT AUDITORS' CONSENT

We consent to incorporation by reference in the Registration
Statement No. 333-06219 on Form S-8 of Heartland Financial USA,
Inc. of our report dated January 20, 2000, relating to the
statements of financial condition of the Heartland Financial USA,
Inc. Employee Stock Purchase Plan as of December 31, 1999 and
1998, the related statements of income and changes in plan equity
for the years then ended, which appear in the December 31, 1999
Annual Report on Form 11-K of Heartland Financial USA, Inc.
Employee Stock Purchase Plan.




KPMG LLP

Des Moines, Iowa
March 27, 2000






                                1

Exhibit 99.1

                  Independent Auditors' Report

The Plan Administrator
Heartland Financial USA, Inc.
Employee Stock Purchase Plan:

We have audited the accompanying statements of financial
condition of the Heartland Financial USA, Inc. Employee Stock
Purchase Plan as of December 31, 1999 and 1998, and the related
statements of income and changes in plan equity for the years
then ended.  These financial statements are the responsibility of
the Plan's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial condition
of Heartland Financial USA, Inc. Employee Stock Purchase Plan as
of December 31, 1999 and 1998, and the statements of income and
changes in plan equity for the years then ended, in conformity
with generally accepted accounting principles.


KPMG LLP

January 20, 2000




HEARTLAND FINANCIAL USA, INC.
EMPLOYEE STOCK PURCHASE PLAN

Statements of Financial Condition

December 31, 1999 and 1998

                                        1999           1998
                                        ----           ----

Assets - cash                        $    1,621     $  238,055
                                     ==========     ==========

Liabilities - due to employees       $        -     $   11,893
Plan equity                               1,621        226,162
                                     ----------     ----------

Total liabilities and plan equity    $    1,621     $  238,055
                                     ==========     ==========



Statements of Income and Changes
in Plan Equity

For the years ended December 31, 1999
and 1998

                                        1999           1998
                                        ----           ----

Contributions from employees         $  298,279     $  238,055
Refundable employee contributions             -        (11,893)
Stock purchases and distributions      (522,820)      (229,752)
Plan equity at beginning of period      226,162        229,752
                                     ----------     ----------

Plan equity at end of period         $    1,621     $  226,162
                                     ==========     ==========

See accompanying note to financial statements.


HEARTLAND FINANCIAL USA, INC.
EMPLOYEE STOCK PURCHASE PLAN

Note to Financial Statements

December 31, 1999 and 1998

(1) Summary of Significant Accounting Policies

     Basis of Presentation

The Heartland Financial USA, Inc. Employee Stock Purchase Plan
(the Plan) was approved by the stockholders of Heartland
Financial USA, Inc. (the Company) in May of 1996 and commenced
operations on July 1, 1996.

The accompanying financial statements of the Plan have been
prepared on an accrual basis.

The financial statements have been prepared in accordance with
generally accepted accounting principles.  In preparing such
financial statements, the Plan administrator is required to make
estimates and assumptions that affect the reported amounts of
assets and liabilities, the disclosure of contingent assets and
liabilities as of the date of the balance sheet, and revenues and
expenses for the period.  Actual results could differ
significantly from those estimates.

     Description of the Plan

The Plan, which is authorized to make available up to 400,000
shares of the Company's stock for sale to employees, is sponsored
by the Company and has one entry date per year, the first day of
a plan year.  Employees of the Company or its subsidiaries that
have been employed one year and have completed 1,000 hours of
service are eligible to participate in the Plan on the next entry
date.  Eligible employees can contribute up to 15% of their
salary on an after-tax basis to be applied to the purchase of
common stock of the Company, up to a maximum of 1,000 shares.
The Compensation Committee of the Company establishes the price
of the stock.  The price cannot be less than 85% of the fair
market value of the stock on the first day of the Plan year.  The
Plan does not allow an employee to purchase fractional shares and
as a result, such monies are refundable to the employee.
Participating employees whose employment is terminated for any
reason during a plan year will have their contributions refunded
to them.  Participants should refer to the Plan agreement for
more complete information.

The Plan's eligibility requirements were amended for the 1999
plan year. Employees of the Company or its subsidiaries become
eligible to participate in the Plan on the next entry date
following the year in which they became employed by the Company.

On June 16, 1998, the Company's Board of Directors declared a two-
for-one stock split in the form of 100% stock dividend to
stockholders of record on June 30, 1998, payable on July 27,
1998.  Accordingly, all per share data have been restated to
reflect the stock split.

For the year ended December 31, 1998, the Company established a
price of 100% of the fair market value at December 31, 1997,
which was $14.75 per share.  Subsequent to December 31, 1998,
15,333 shares of common stock of the Company were purchased by
the Plan and distributed to 158 employees.

For the year ended December 31, 1999, the Company established a
price of 100% of the fair market value at December 31, 1998,
which was $18.00 per share.  On December 31, 1999, 16,481 shares
of common stock of the Company were purchased by the Plan and
distributed to 182 employees.

     Plan Administration

The Plan is administered by the Company.  In addition, the
Company pays for Plan administration costs.

     Income Taxes

The Plan is a nonqualified plan under Section 423 of the Internal
Revenue Code of 1986, as amended, and as such there are no tax
consequences to the Plan.

The employee will be taxed on any difference between the price
established by the Compensation Committee and the market price at
the establishment date and any appreciation of the stock, at
disposition.







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