UNITY BANCORP INC /DE/
DEF 14A, 1999-04-02
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]     Preliminary Proxy Statement
[X]     Definitive Proxy Statement
[ ]     Definitive Additional Materials
[ ]     Soliciting Material Pursuant to ss.240.14a-11(c) or
        ss.240.14a-12

                               UNITY BANCORP, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)


Payment of Filing Fee (Check the appropriate box):

[X]     No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        (1)     Title of each class of securities to which transaction applies:

                ---------------------------------------------------------------

        (2)     Aggregate number of securities to which transaction applies:

                ---------------------------------------------------------------

        (3)     Per unit price or other underlying value of transaction
                computed pursuant to Exchange Act Rule 0-11:

                ---------------------------------------------------------------

        (4)     Proposed maximum aggregate value of transaction:

                ---------------------------------------------------------------

        (5)     Total fee paid:

                ---------------------------------------------------------------

[ ]     Fees paid previously with preliminary materials.

[ ]     Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid  previously. Identify the previous filing by registration
        statement number, or the Form or Schedule and the date of its filing.

         1)     Amount Previously Paid:

                --------------------------------------------------------------

         2)     Form, Schedule or Registration Statement No.:

                --------------------------------------------------------------

         3)     Filing Party:

                --------------------------------------------------------------

         4)     Date Filed:

                --------------------------------------------------------------

<PAGE>


                                                                    UNITY [LOGO]








                                                            1999 PROXY STATEMENT
<PAGE>


                               UNITY BANCORP, INC.
                                64 Old Highway 22
                            Clinton, New Jersey 08809

March 30, 1999

Dear Unity Bancorp, Inc, Shareholder:

You are cordially invited to attend the Annual Meeting of Shareholders (the
"Annual Meeting") of Unity Bancorp, Inc. (the "Company") to be held on April 30,
1999 at 3:30 p.m, at the main office of Unity Bank, 64 Old Highway 22, Clinton,
New Jersey 08809.

At the Annual Meeting, shareholders will be asked to: (1) elect two members to
the Board of Directors; and (2) approve the Unity Bancorp, Inc. 1999 Stock
Option Plan.

The Board of Directors of the Company has determined that the matters to be
considered at the Annual Meeting are in the best interests of the Company and
its shareholders. For the reasons set forth in the Proxy Statement, the Board
unanimously recommends that you vote "FOR" each matter to be considered.

Your cooperation is appreciated since a majority of the common stock must be
represented, either in person or by proxy, to constitute a quorum for the
conduct of business. Whether or not you expect to attend, please sign, date and
return the enclosed proxy card promptly in the postage-paid envelope provided so
that your shares will be represented.

On behalf of the Board of Directors and all of the employees of the Company, I
thank you for your continued interest and support.

Sincerely yours,

[SIGNATURE]

Robert Van Volkenburgh
Chairman of the Board and
Chief Executive Officer

<PAGE>


                               UNITY BANCORP, INC.
                                64 Old Highway 22
                            Clinton, New Jersey 08809

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD APRIL 30, 1999

Notice is hereby given that the 1999 Annual Meeting of shareholders (the "Annual
Meeting") of Unity Bancorp, Inc. (the "Company") will be held at the main office
of Unity Bank, 64 Old Highway 22, Clinton, New Jersey 08809, April 30, 1999 at
3:30 p.m. for the purpose of considering and voting upon the following matters:

1.   The election of the two nominees named in the accompanying Proxy Statement
     to serve as directors of the Company for the term of office specified and
     until their successors are duly elected and qualified.

2.   Approval of the Unity Bancorp, Inc. 1999 Stock Option Plan.

3.   Such other business as may properly come before the Annual Meeting and at
     any adjournments thereof, including whether or not to adjourn the meeting.

Shareholders of record at the close of business on March 15, 1999 are entitled
to notice of, and to vote at, the Annual Meeting.

All shareholders are cordially invited to attend the Annual Meeting. Whether or
not you contemplate attending the Annual Meeting, please execute the enclosed
proxy and return it to the Company. You may revoke your proxy at any time prior
to the exercise of the proxy by delivering to the Company a later-dated proxy or
by delivering a written notice of revocation to the Company. A return envelope,
which requires no postage if mailed in the United States, is enclosed for your
convenience.

By Order of the Board of Directors

[SIGNATURE]

Robert Van Volkenburgh
Chairman of the Board and
Chief Executive Officer

March 30, 1999
Clinton, New Jersey


                                       2
<PAGE>


                               UNITY BANCORP. INC.
                                64 Old Highway 22
                            Clinton, New Jersey 08809

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD APRIL 30,1999

                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

This Proxy Statement and the accompanying Notice of Annual Meeting of
Shareholders are being furnished to the shareholders of Unity Bancorp, Inc. (the
"Company") in connection with the solicitation by the Board of Directors of the
Company of proxies to be used at the annual meeting of shareholders of the
Company (the "Annual Meeting") to be held at the main office of Unity Bank the
Company's bank subsidiary (the "Bank"), 64 Old Highway 22, Clinton, New Jersey
08809 on April 30, 1999, at 3.30 p.m. New Jersey time and at any adjournments
thereof. These proxy materials are first being mailed on or about March 30,
1999, to holders of record on March 15, 1999 (the "Record Date") of the
Company's common stock, no par value (the "Common Stock").

A shareholder may revoke a proxy at any time before the proxy is voted by
written notice to the Secretary of the Company, by submission of another proxy
bearing a later date, or by appearing and voting in person at the Annual
Meeting. The mere presence at the Annual Meeting of the shareholder appointing
the proxy will not revoke the appointment. If not revoked, the proxy will be
voted at the Annual Meeting in accordance with the instructions indicated on the
proxy by the shareholder, or, if no instructions are indicated, all shares
represented by valid proxies received pursuant to this solicitation (and not
revoked before they are voted) will be voted "FOR" the election of each of the
nominees for director named in this Proxy Statement and "FOR" the approval of
each of the other specific proposals presented in this Proxy Statement. As to
any other matter of business that may be brought before the Annual Meeting, all
shares represented by valid proxies will be voted in accordance with the
judgment of the person or persons voting the same.

All expenses of the Company in connection with the solicitation on behalf of the
Board of Directors will be borne by the Company. Proxies may also be solicited
personally or by mail or telephone by directors, officers and other employees of
the Company and the Bank, without additional compensation therefor. The Company
will also request persons, firms and corporations holding shares in their names,
or in the name of their nominees, which are beneficially owned by others, to
send proxy materials to and obtain proxies 


                                       3
<PAGE>


from such beneficial owners, and will reimburse such holders for their
reasonable expenses in doing so.

Holders of record of Common Stock at the close of business on the Record Date
are entitled to receive notice of, and will be entitled to vote at, the Annual
Meeting. At the close of business on the Record Date, the Company had
outstanding 3,861,568 shares of Common Stock. No other class of voting, security
of the Company is issued and outstanding. Each share of Common Stock entitles
the holder thereof to one vote on all matters which may come before the Annual
Meeting.

As to the election of directors, the proxy card being provided by the Board of
Directors enables a shareholder to vote "FOR" the election of the nominees
proposed by the Board of Directors, or to "WITHHOLD AUTHORITY" to vote for one
or more of the nominees being proposed. Under the Company's Bylaws, directors
are elected by a plurality of votes cast, without regard to either broker
non-votes, or proxies as to which authority to vote for one or more of the
nominees being proposed is withheld.

As to the matters being proposed for shareholder action set forth in Proposal 2,
the proxy card being provided by the Board of Directors enables a shareholder to
check the appropriate box on the proxy card to (i) vote "FOR" the item, (ii)
vote "AGAINST" the item, or (iii) "ABSTAIN" from voting on such item. Under
Delaware law, the affirmative vote of a majority of the votes cast at the Annual
Meeting is required to approve Proposal 2. Shares as to which the "ABSTAIN" box
has been selected will be counted as present and will therefore have the effect
of voting against Proposal 2. In contrast, broker non-votes will not be counted
as present and so will have no effect.

The Board of Directors knows of no matters, other than those disclosed in the
Notice of Annual Meeting, to be presented for consideration at the Annual
Meeting. If, however, any other matters properly come before the Annual Meeting
or any adjournments thereof, it is the intention of the persons named in the
enclosed proxy to vote such proxy in accordance with their judgment on any such
matters. The persons named in the enclosed proxy may also, if a quorum is not
present, vote such proxy to adjourn the Annual Meeting from time to time.

All persons standing for election as director were unanimously nominated by the
Board of Directors. No person being nominated as a director is being proposed
for election pursuant to any agreement or understanding between any such person
and the Company.


                                       4
<PAGE>


                     PROPOSALS TO BE VOTED ON AT THE MEETING

                       PROPOSAL 1. - ELECTION OF DIRECTORS

In accordance with the Certificate of Incorporation and the Bylaws of the
Company, the Board of Directors has fixed the number of directors constituting
the Board at five. Directors are elected for staggered terms of three years
each, with the term of office of only one of the three classes of directors
expiring each year. Directors serve until their successors are elected and
qualified. The Board of Directors has nominated and recommends the election of
the nominee listed below for the term set forth for such nominee and until his
successor shall have been elected and qualified. Unless otherwise instructed by
the shareholders, the persons named in the enclosed form of proxy will vote the
shares represented by such proxy "FOR" the election of the nominee named below,
subject to the condition that if the named nominees should be unable to serve,
discretionary authority is reserved to vote for a substitute. No circumstances
are presently known which would render the nominees named herein unable or
unwilling to serve. In accordance with the Bylaws of the Company, directors are
elected by a plurality of the votes of the shares present in person or
represented by proxy at the Annual Meeting.

                        RECOMMENDATION AND VOTE REQUIRED

Directors will be elected by a plurality of the votes cast at the Annual
Meeting, whether in person or by proxy. THE BOARD OF DIRECTORS UNANIMOUSLY
RECOMMENDS A VOTE "FOR" EACH OF THE NOMINEES NAMED ABOVE.

Information with Respect to the Nominees and Continuing Directors

The following table sets forth, as of the Record Date, the names of the nominees
and those directors whose terms continue beyond the Annual Meeting and their
ages, a brief description of their recent business experience, including present
occupations and employment, certain directorships held by each, the year in
which each became a director of the Company or the Bank and the year in which
their terms (or in the case of the nominees, their proposed terms) as director
of the Company expire.


                                       5
<PAGE>


                             Table I - Nominees for 1999 Annual Meeting
<TABLE>
<CAPTION>

Name, Age and Position            Principal Occupation During                 Director      Term
with Company(l)                   Past Five Years                             Since(2)      Expires
- ----------------------------------------------------------------------------------------------------
<S>                               <C>                                          <C>           <C>
David D. Dallas, 44               Vice Chairman and Corporate                  1990          2002
Vice Chairman and                 Secretary of the Company; Vice
Corporate Secretary               Chairman of the Bank; Chief
                                  Executive Officer of Dallas Group
                                  of America (Chemicals)

Peter P. DeTommaso, 73            Retired President Home Owners                1991          2002
Director of the Bank              Heaven, Inc. (Hardware and
                                  Lumber Retail)


          Table II - Directors of the Company Whose Terms Continue
                         Beyond this Annual Meeting
<CAPTION>

Name, Age and Position            Principal Occupation During                 Director      Term
with Company(l)                   Past Five Years                             Since(2)      Expires
- ---------------------------------------------------------------------------------------------------
<S>                               <C>                                          <C>           <C>
John Tremblay, 50,                President of the Company                     1997          2001
President                         and the Bank. Formerly
                                  held a number of
                                  executive positions with BMJ
                                  Financial Corp., including
                                  President and Chief Executive
                                  Officer

Robert J. Van Volkenburgh, 56     Chairman of the Board and                    1990          2000
Chairman of the Board and         Chief Executive Officer of the
Chief Executive Officer           Company; Chairman of the
                                  Board of the Bank; Chief
                                  Executive Officer of Total
                                  Packaging Corporation and
                                  Best Packaging & Design Corp.

Charles S. Loring, 57, Director   Owner, Charles S. Loring, CPA                1990          2000
                                  (Accountants)
</TABLE>

(1) Each director of the Company is also a director of the Bank.

(2) Includes prior service on Board of Directors of the Bank.


                                       6
<PAGE>


No director of the Company is also a director of any other company registered
pursuant to Section 12 of the Securities Exchange Act of 1934 or any company
registered as an investment company under the Investment Company Act of 1940.

Meetings of the Board of Directors and Committee Meetings

During the fiscal year ended December 31, 1998, the Board of Directors of the
Company held seven (7) meetings. During the fiscal year, no director attended
fewer than 75% of the aggregate of (i) the meetings of the Board of Directors
and (ii) meetings of the Committees of the Board of Directors on which such
director served.

The Company maintains an Audit Committee of the Board of Directors. The Audit
Committee arranges for the annual financial statement audit through the
Company's independent certified public accountants, reviews and evaluates the
recommendations of the annual audit, receives reports of examinations of the
Bank by the Bank's internal audit department, analyzes such internal reports,
receives reports of regulatory examinations of the Company and the Bank by the
applicable regulatory agencies, analyzes such reports, and reports to the Board
of Directors the results of this analysis.

The Company does not maintain a separate Nominating Committee. The full Board of
Directors acts as a Nominating Committee.

Compensation of Directors

Directors of the Company are eligible to participate in the 1994 Stock Option
Plan, the 1997 Stock Bonus Plan and the 1998 Stock Option Plan, all as described
below. Chairman Van Volkenburgh and Vice Chairman Dallas received $125,000 and
$62,500, respectively in 1998 in the form of retainers.

The Company maintains the 1994 Stock Option Plan for Non-Employee Directors (the
"Directors Plan") which provides for options to purchase shares of Common Stock
to be issued to non-employee directors of the Company, the Bank and any other
subsidiaries which the Company may acquire or incorporate in the future.
Individual directors to whom options are granted under the Non-Employee Plan are
selected by the Board of Directors, which has the authority to determine the
terms and conditions of options granted under the Non-Employee Plan and the
exercise price therefor. For the fiscal year ended December 31, 1998, no options
were granted under the Non-Employee Plan.


                                       7
<PAGE>


The Company maintains the 1997 Stock Bonus Plan under which the Board of
Directors may authorize grants of up to 78,750 shares of Common Stock in the
form of bonuses. Members of the Board of Directors and executive officers of the
Company, the Bank and any subsidiaries the Company may acquire or form in the
future may be eligible to participate in the 1997 Stock Bonus Plan. The 1997
Stock Bonus Plan is administered by the Company's Board of Directors, which has
the authority to determine the participants to whom bonuses will be granted, the
amount of any bonus, and any terms and conditions which may be attached to any
shares underlying a bonus. During 1998, members of the Company's Board of
Directors received grants of 21,408 shares of Common Stock under the 1997 Bonus
Plan.

In addition, the Company maintains the 1997 and the 1998 Stock Option Plans
under which options to purchase shares of the Company's Common Stock may be
granted to members of the Board of Directors and executive officers of the
Company, the Bank, and any subsidiaries which the Company may establish in the
future. The Plans are administered by the Board of Directors of the Company,
which has the authority to select the parties to whom stock options will be
granted. Options granted under the 1998 Plan may either be incentive stock
options under the Internal Revenue Code of 1986, as amended (the "Code") or
non-qualified options. Stock Options granted under the 1998 Plan which are
incentive stock options must have an exercise price of 100% of the fair market
value of the Company's stock on the date of grant, and non-qualified options may
have an exercise price of not less than 85% of the fair market value of the
Common Stock on the date of grant, with the actual exercise price determined by
the Board of Directors. The 1997 Stock Option Plan provides for the grant of
options for up to 78,750 shares of Common Stock, and the 1998 Plan provides for
the Grant of options for up to 236,250 shares of Common Stock. In 1998, members
of the Board of Directors of the Company received grants of options to purchase
204,824 shares of Common Stock under these Plans at an exercise price of $11.05.


                                       8
<PAGE>


                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

The following tables set forth, as of February 28, 1999, certain information
concerning the ownership of shares of Common Stock by (i) each person who is
known by the Company to own beneficially more than five percent (5%) of the
issued and outstanding Common Stock, (ii) each director and nominee for director
of the Company and each director of the Bank, (iii) each named executive officer
described in this Proxy Statement under the caption "Executive Compensation,"
and (iv) all directors and officers of the Company as a group.

                                 THE COMPANY

Name and Position                          Number of Shares       Percent
With Company                            Beneficially Owned (1)   of Class
- --------------------------------------------------------------------------
David D. Dallas, Vice Chairman
and Corporate Secretary                       419,921(2)           10.70%

Peter P. DeTommaso,                           179,020(3)            4.62%
Nominee for Director of the
Company; Director of the Bank

Charles S. Loring, Director                   125,652(4)            3.24%

John Tremblay, President                        7,717(5)            0.19%

Robert J. Van Volkenburgh,
Chairman of the Board
and Chief Executive Officer                   629,084(6)           15.78%

Directors and Executive Officers
of the Company as a Group
(7 persons)                                  1,396,318(7)          36.16%

(1)  Beneficially owned shares include shares over which the named person
     exercises either sole or shared voting power or sole or shared investment
     power. It also includes shares owned (i) by a spouse, minor children or
     relatives sharing the same home, (ii) by entities owned or controlled by
     the named person, and (iii) by other persons if the named person has the
     right to acquire such shares within sixty (60) days by the exercise of any
     right or option. Unless otherwise noted, all shares are owned of record and
     beneficially by the named person.


                                       9
<PAGE>


(2)  Includes 60,769 shares issuable upon the exercise of immediately
     exercisable options held by Mr. Dallas. Also includes 6,613 shares held by
     Jessica Lynn Dallas and 6,613 shares held by David Tyler Dallas, Mr.
     Dallas' minor children. Shares also disclosed as beneficially owned by Mr.
     Dallas include 34,473 shares held by Dallas Group of America, Inc.
     Employees' Profit Sharing Trust, 99,353 shares held by Dallas Group of
     America, Inc., 103,456 shares held by Dallas Financial Holdings, LLC and
     28,666 shares held by Trenton Liberty Ins. Co.

(3)  Includes 163,210 shares owned jointly with Mr. DeTommaso's spouse, and
     3,398 shares owned by Mr. DeTommaso. Also includes 12,412 shares issuable
     upon the exercise of immediately exercisable options.

(4)  Includes 9,898 shares held by Mr. Loring's spouse in her own name, 21,600
     shares owned jointly with his spouse, and 12,048 shares held by The Loring
     Partnership. Mr. Loring disclaims beneficial ownership of the shares held
     by his spouse. Also includes 11,278 shares purchasable upon the exercise of
     immediately exercisable options.

(5)  Includes 6,142 shares issuable upon the exercise of immediately exercisable
     options.

(6)  Includes 108,064 shares held by Mr. Van Volkenburgh's spouse in her own
     name, 19,499 shares owned jointly by Mr. Van Volkenburgh and his spouse,
     33,882 shares held by Total Packaging Corporation, a corporation owned by
     Mr. Van Volkenburgh, and 29,531 shares held in a brokerage account for the
     benefit of Mr. Van Volkenburgh. Also includes 123,704 shares issuable upon
     exercise of immediately exercisable options. Mr. Van Volkenburgh disclaims
     beneficial ownership of the shares held by his spouse in her own name. Also
     includes 6,890 shares held by RJV Capital Management LLC, a limited
     liability company owned by Mr. Van Volkenburgh.

(7)  Includes 246,055 shares issuable upon the exercise of immediately
     exercisable options.


                                       10
<PAGE>


                             EXECUTIVE COMPENSATION

The following table sets forth a summary for the last three fiscal years of the
cash and non-cash compensation awarded to, earned by, or paid to, the Chief
Executive Officer of the Company and each of the four most highly compensated
executive officers of the Company or the Bank whose individual remuneration
exceeded $100,000 for the last fiscal year.

                                            SUMMARY COMPENSATION TABLE
                                  Cash and Cash Equivalent Forms of Remuneration
<TABLE>
<CAPTION>
                                                                  ANNUAL                     LONG-TERM
                                                               COMPENSATION                 COMPENSATION
                                                -----------------------------------------------------------------
                                                                             OTHER
NAME AND PRINCIPAL POSITION         YEAR          SALARY          BONUS      ANNUAL              AWARDS
                                                   ($)             ($)       COMPEN-   --------------------------
                                                                             SATION    RESTRICTED     SECURITIES
                                                                              ($)(1)      STOCK       UNDERLYING
                                                                                          AWARD(S)      OPTIONS
                                                                                             ($)        SARS (#)
- ------------------------------------------------------------------------------------------------------------------
<S>                                 <C>        <C>             <C>            <C>            <C>        <C>
Robert J. Van Volkenburgh           1998       $125,000(2)     $124,658(3)    $6,150         $0         94,763   
Chairman and Chief                  1997        100,000(2)       60,188(4)     7,800          0          9,000(5)
Executive Officer                   1996        100,000(2)            0        8,400          0          9,375(5)

John Tremblay, President            1998        135,000(6)            0            0          0          2,205   
                                    1997         24,404(6)            0          600          0          2,500(7)
</TABLE>

(1)  Other annual compensation includes director fees, insurance premiums and
     the personal use of Bank automobiles.

(2)  Consists of Mr. Van Volkenburgh's annual retainer as Chairman of the Board.

(3)  This bonus represents the value of 9,450 shares issued to Mr. Van
     Volkenburgh under the Company's 1997 Stock Bonus Plan.

(4)  This bonus represents the value of 4,500 shares issued to Mr. Van
     Volkenburgh under the Company's 1997 Stock Bonus Plan.

(5)  As a result of the 3 for 2 stock split and the 5% stock dividend, Mr. Van
     Volkenburgh's 1997 and 1996 totals become 14,175 and 14,766 respectively.


                                       11
<PAGE>


(6)  Mr. Tremblay was hired as the Company's President and Chief Operating
     Officer in October 1997. Pursuant to Mr. Tremblay's employment agreement,
     he is to receive an annual salary of $135,000, subject to increase.

(7)  As a result of the 3 for 2 stock split and the 5% stock dividend, Mr.
     Tremblay's 1997 totals become 3,937.

Employment Agreements

The Company and the Bank have entered into an employment agreement (the
"Employment Agreement") with Mr. Tremblay. The Employment Agreement has been
extended until January 31, 2000. The Employment Agreement calls for an initial
base salary of $135,000, and further provides that Mr. Tremblay may be entitled
to receive an annual bonus as determined by the Board of Directors. In addition,
Mr. Tremblay will be entitled to received 10,000 shares of Common Stock and
options to purchase 10,000 shares of Common Stock to the extent the Company
satisfies certain performance criteria. Mr. Tremblay is also entitled to receive
use of an automobile and standard insurance benefits. In the event that the
Company elects to terminate Mr. Tremblay's employment prior to the end of the
initial term for reasons other than cause, as defined in the Employment
Agreement, Mr. Tremblay will be entitled to receive his then current base
compensation for a period three (3) months after termination and the Company
will further be required to maintain in effect medical and other insurance
benefits for Mr. Tremblay for a period of 18 months after termination. In the
event of a change in control of the Company, followed by Mr. Tremblay's
involuntary termination of employment or his voluntary termination of employment
in certain circumstances, Mr. Tremblay will be entitled to receive his then
current salary for a period of six (6) months from the date of such termination
and Mr. Tremblay will be entitled to receive insurance and other benefits in
effect at the time of his termination for a period of six (6) months. The
Employment Agreement defines a change in control to include (i) a
reorganization, merger, consolidation or sale of all or substantially all of the
assets of the Company or any similar transaction in which the Company is not the
resulting entity, (ii) changes to the Board of Directors of the Company whereby
individuals who constitute the current Board of Directors cease to constitute a
majority of the Board of Directors, (iii) the acquisition by any person directly
or indirectly, of securities of the Company representing 25% or more of the
Company's outstanding securities ordinarily having the right to vote for the
election of directors, or (iv) a tender offer is made for 25% or more of the
voting securities of the Company and shareholders owning beneficially or of
record 25% or more of the outstanding securities of the Company have tendered or
offered to sell their shares pursuant to such tender offer and such tendered
shares have been accepted by the tender offeror.


                                       12
<PAGE>


Stock Benefit Plans for Employees

The Company maintains the 1994 Incentive Stock Option Plan (the "Employee Plan")
under which 2,903 shares of Common Stock remain reserved for issuance, subject
to adjustments as set forth therein. Officers and other key employees of the
Company (including officers and employees who are directors), the Bank and any
other subsidiaries which the Company may acquire or incorporate may participate
in the Employee Plan. The Board of Directors administers the Employee Plan, and
has the authority to determine the key employees who will receive options under
the Employee Plan, the terms and conditions of options granted under the
Employee Plan and the exercise price therefor.

The Company maintains a Stock Bonus Plan (the "Stock Bonus Plan"). Under the
Stock Bonus Plan, 31,373 shares of Common Stock remain reserved for issuance.
Officers and other key employees of the Company, the Bank and any other
subsidiaries which the Company may acquire or incorporate may participate in the
Stock Bonus Plan. The Board of Directors of the Company administers and
supervises the Stock Bonus Plan. The Board has the authority to determine the
key employees or directors who will receive awards under the Plan and the number
of shares awarded to each recipient.

In addition, officers and employees arc eligible to participate in both the 1997
and 1998 Stock Option Plans and the 1997 Bonus Plan. See "Compensation of
Directors."

                           OPTION/SAR GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------
                                     Individual Grants
- -------------------------------------------------------------------------------------------
                             Number of        % of Total
                             Securities       Options/SARs  Exercise              Present
                             Underlying        Granted to    or Base              Value of
                            Options/SARS      Employees in   Price    Expiration  Grant on
Name                        Granted (#)(1)     Fiscal Year   ($/SH)      Date     Date ($)
- -------------------------------------------------------------------------------------------
<S>                             <C>               <C>         <C>        <C>      <C>
Robert J. Van Volkenburgh       94,763            26.08       11.06      2003     $326,491
- -------------------------------------------------------------------------------------------
John Tremblay                    2,205              .61       13.12      2003       $7,084
- -------------------------------------------------------------------------------------------
</TABLE>

(1)  All options are immediately exercisable.

(2)  The present value of each option grant is estimated on the date of grant
     using the Black-Scholes option-pricing model with the following weighted
     average assumptions; dividend yield of 2.0%; expected volatility of 33.80%;
     risk-free interest rates of 5.48%; and expected lives of 2 years and 6
     months.


                                            13
<PAGE>


The following table sets forth information concerning the fiscal year-end value
of unexercised options held by the executive officers of the Company named in
the table above. No stock options were exercised by such executive officers
during 1998:

<TABLE>
<CAPTION>
                                 AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL
                                       YEAR AND FY-END OPTION/SAR VALUES
- --------------------------------------------------------------------------------------------------------------
                                                                                         Value of Unexercised
                                                                                         In-the-Money
                                                             Number of Securities        Options/SARs
                                                             Underlying Unexercised      at FY-End ($) (based
                                    Shares       Value       Options/SARs at FY-End      on $13.50 per
                                   Acquired on   Realized    (#) Exercisable/            share) Exercisable/
Name                               Exercise (#)  $            Unexercisable              Unexercisable
- --------------------------------------------------------------------------------------------------------------
<S>                                       <C>       <C>           <C>                       <C>
Robert J. Van Volkenburgh                 0         0             123,704                   400,688
- --------------------------------------------------------------------------------------------------------------
John Tremblay                             0         0               6,142                    21,023
- --------------------------------------------------------------------------------------------------------------
</TABLE>

Certain Transactions with Management

The Bank has made in the past and, assuming continued satisfaction of generally
applicable credit standards, expects to continue to make loans to directors,
executive officers and their associates (i.e. corporations or organizations for
which they serve as officers or directors or in which they have beneficial
ownership interests of ten percent or more). These loans have all been made in
the ordinary course of the Bank's business on substantially the same terms,
including interest rates and collateral, as those prevailing at the time for
comparable transactions with other persons and do not involve more than the
normal risk of collectibility or present other unfavorable features.

The Company leases both its headquarters and its Scotch Plains office from
partnerships consisting of Messrs. Van Volkenburgh, R. Dallas and D. Dallas.
Under the leases for these facilities, the partnerships received in 1998 rental
payments of $486,653.04. The Company believes that these rent payments reflect
market rents and that the leases reflect terms which are comparable to those
which could have been obtained in a lease with an unaffiliated third party.
Pursuant to these leases, the annual base rent during the second and third year
will increase by 6% annually. Starting in year four, the annual base rent will
increase by the higher of the Urban Consumer Price Index or 3% annually. In
addition, the Company intends to lease additional space in its headquarters
facility. The Company anticipates that the additional rental payments for this
additional space will be comparable to rents which could have been obtained in
comparable leases with unaffiliated third parties.


                                       14
<PAGE>


                PROPOSAL 2. - APPROVAL OF THE UNITY BANCORP, INC.
                             1999 STOCK OPTION PLAN

The Board of Directors of the Company is presenting for shareholder approval the
1999 Stock Option Plan (The "1999 Option Plan"), which is attached hereto as
Exhibit A. The Board of Directors is proposing adoption of the 1999 Stock Option
Plan to provide the Board flexibility in rewarding members of management and
attracting new members of management. Pursuant to a policy adopted last year,
the Board of Directors instituted a broad-based stock option program under which
options were granted to virtually every employee of the Company, The
exercisability of these options was tied to the Company's future performance.
Options become exercisable as certain return on equity targets are satisfied, or
after five (5) years. The Company believes that providing most employees with an
equity interest in the Company would benefit the shareholders by tying the
interests of all employees to those of the shareholders. By adopting this
broad-based stock option policy, the Company exhausted shares available under
the 1998 Plan. In addition, in connection with the Company's recent acquisition
of Certified Mortgage Associates, Inc. ("CMA"), the Company became obligated to
issue stock options to members of management of CMA. In order to satisfy this
obligation, and to provide the Board with the ability to award stock based
compensation in the future, both to existing and future members of management,
the Board is recommending adoption of the 1999 Option Plan. The following is a
summary of the material terms of the 1999 Option Plan which is qualified in its
entirety by the complete provisions of the attached 1999 Option Plan document at
Exhibit A.

The 1999 Option Plan authorizes the granting of incentive stock options ("ISOs")
and non-statutory options for a total of 300,000 shares of Common Stock to
certain members of management of the Company and the Bank. Participants in the
1999 Option Plan will be chosen by the Board of Directors of the Company from
among the executive officers and directors of the Company, the Bank and any
other subsidiaries the Company may acquire or form.

The exercise price for options granted under the 1999 Option Plan will be
determined by the Board of Directors at the time of grant, but may not be less
than 85% of the fair market value of the Common Stock on the date of grant. The
exercise price for any ISOs must be 100% of the fair market value of the common
stock on the date of grant.

The 1999 Option Plan may be amended from time to time by the Board of Directors
of the Company. The rights and obligations under any option granted before an
amendment shall not be altered or impaired by any such amendment without the
written consent of the optionee.


                                       15
<PAGE>


The options granted under the 1999 Option Plan may either be incentive stock
options or non-statutory options. The grant of a non-statutory option which does
not have a readily ascertainable fair market value at the time it is granted is
not taxable to the recipient of the option for federal income tax purposes at
the time the option is granted. The non-statutory options granted under the 1999
Option Plan should be considered as not having a readily ascertainable fair
market value at the time of grant because they are not tradeable on an
established market.

The recipient of a non-statutory option realizes compensation taxable as
ordinary income at the time the option is exercised or transferred. The amount
of such compensation is equal to the amount (i) by which the fair market value
of the stock acquired upon exercise of the option exceeds the amount required to
be paid for such stock, or (ii) the amount received for such option if it is
transferred prior to exercise. Upon exercise of the option, the Company is
entitled to an income tax deduction in the amount of the compensation income,
provided applicable rules pertaining to tax withholding are satisfied and the
compensation represents an ordinary and necessary business expense of the
Company. The stock acquired upon exercise of the option has an adjusted basis in
the hands of the recipient equal to the amount paid for the stock plus the
amount taxed at exercise and a holding period commencing on the date the stock
is acquired by the recipient. At the time the stock is subsequently sold or
otherwise disposed of by the recipient, the recipient will recognize a taxable
capital gain or loss measured by the difference between the adjusted basis of
the stock at the time it is disposed of and the amount realized in connection
with the transaction. The long term or short term nature of such gain or loss
will depend upon the applicable holding period for such stock.

For federal income tax purposes, no taxable income results to the optionee upon
the grant of an Incentive Stock Option or upon the issuance of shares to the
optionee upon the exercise of the option. Correspondingly, no deduction is
allowed to the Company upon either the grant or the exercise of an Incentive
Stock Option.

If shares acquired upon the exercise of an Incentive Stock Option are not
disposed of within the two-year period following the date the option is granted
and within the one-year period following the date the shares are issued to the
optionee pursuant to exercise of the option and at all times during the period
beginning on the date of granting of the option and ending on the day three (3)
months before the date of such exercise, the recipient of the option was an
employee of the Company, the difference between the amount realized on any
disposition thereafter and the option price will be treated as a long term
capital gain or loss to the optionee. If a disposition occurs before the
expiration of the requisite periods described above, then the lower of (i) any
excess of the fair market value of the shares at the time of exercise of the
option over the option price or (ii) the actual gain realized on 


                                       16
<PAGE>


disposition, will be deemed to be compensation to the optionee and will be taxed
at ordinary income rates. In such event, the Company will be entitled to a
corresponding deduction from its income, provided that the deduction is
reasonable and that the Company withholds and deducts as required by law. Any
such increase in the income of the optionee or deduction from the income of the
Company attributable to such disposition is treated as an increase in income or
a deduction from income in the taxable year in which the disposition occurs. Any
excess of the amount realized by the optionee on disposition of the shares over
the fair market value of the shares at the time of exercise will be treated as
capital gain.

Unless marked to the contrary, the shares represented by the enclosed proxy
card, if executed and returned, will be voted "FOR" the approval of the 1999
Option Plan.

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE APPROVAL OF THE 1999
OPTION PLAN.

                                  OTHER MATTERS

At the date of this Proxy Statement, the Company has no knowledge of any
business other than that described above that will be presented at the Annual
Meeting. If any other business should come before the Annual Meeting, it is
intended that the persons named in the enclosed proxy will have discretionary
authority to vote the shares that they represent.

                              INDEPENDENT AUDITORS

The Company's independent auditors for the fiscal year ended December 31, 1998
were Arthur Andersen LLP.

                          COMPLIANCE WITH SECTION 16(a)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires the Company's officers and directors, and persons who own more than ten
percent of a registered class of Company's equity securities, to file reports of
ownership and changes in ownership with the Securities and Exchange Commission.
Officers, directors and greater than ten percent shareholders are required by
regulation of the Securities and Exchange Commission to furnish the Company with
copies of all Section 16(a) forms they file.


                                       17
<PAGE>


Based solely on its review of copies of such forms received by it, or written
representation from certain reporting persons that no forms were required for
those persons, the Company believes that, during the fiscal year ended December
31, 1998, all filing requirements applicable to its officers, directors and
greater than 10% beneficial owners were met.

                       SUBMISSION OF SHAREHOLDER PROPOSALS
                           FOR THE 2000 ANNUAL MEETING

Any shareholder who wishes to submit a proposal for inclusion in the proxy
material to be distributed by the Company in connection with its 2000 Annual
Meeting must do so no later than December 3, 1999.

At the 2000 annual meeting of shareholders or special meeting in lieu thereof,
the persons named as proxies in the Company's proxy for the meeting may vote the
Proxy in their discretion on any proposal received by the Company after February
15, 2000.


                                       18
<PAGE>


                                    EXHIBIT A
                               UNITY BANCORP, INC.
                             1999 STOCK OPTION PLAN

Section 1. Purpose

The Unity Bancorp, Inc. 1999 Stock Option Plan (the "Plan") is hereby
established to foster and promote the long-term success of Unity Bancorp, Inc.
(the "Corporation") and its shareholders by providing directors and officers of
the Corporation with an equity interest in the Corporation. The Plan will assist
the Corporation in attracting and retaining the highest quality of experienced
persons as directors and officers and in aligning the interests of such persons
more closely with the interests of the Corporation's shareholders by encouraging
such parties to maintain an equity interest in the Corporation.

Section 2. Definitions

Capitalized terms not specifically defined elsewhere herein shall have the
following meaning:

"Act" means the Securities Exchange Act of 1934, as amended from time to time,
and the rules and regulations promulgated thereunder.

"Board" means the Board of Directors of the Corporation.

"Code" means the Internal Revenue Code of 1986, as amended from time to time,
and the regulations promulgated thereunder.

"Common Stock" or "Stock" means the common stock, no par value, of the
Corporation.

"Corporation" means Unity Bancorp, Inc. and any present or future subsidiary
corporations of Unity Bancorp, Inc. (as defined in Section 424(f) of the Code)
or any successor to such corporations.

"Disability" shall mean permanent and total disability which if a Participant
were an employee of the Corporation would be treated as a total disability under
the terms of the Corporation's long-term disability plan for employees as in
effect from time to time; provided, however, with respect to a Participant who
has been granted an Incentive Stock Option such term shall have the meaning set
forth in Section 422(e)(3) of the Code.

"Fair Market Value" means, with respect to shares of Common Stock, the fair
market value as determined by the Board of Directors in good faith and in a
manner established by the Board from time to time; provided, however, so long as
the shares of Common Stock are last sale reported securities, then the "fair
market value" of such shares on any date shall be the closing price


                                      A-1
<PAGE>


reported in the consolidated reporting system, on the business day immediately
preceding the date in question, as reported on the NASDAQ National Market.

"Incentive Stock Option" means an option to purchase shares of Common Stock
granted to a Participant under the Plan which is intended to meet the
requirements of Section 422 of the Code.

"Non-Employee Director" shall have the meaning ascribed to such term under
Securities and Exchange Commission Rule 16b-3(b)(3).

"Non-Qualified Stock Option" means an option to purchase shares of Common Stock
granted to a Participant under the Plan which is not intended to be an Incentive
Stock Option.

"Option" means an Incentive Stock Option or a Non-Qualified Stock Option.

"Participant" means a member of the Board of Directors or employee of the
Corporation selected by the Board to receive an Option under the Plan.

"Plan" means the Unity Bancorp, Inc. 1999 Stock Option Plan.

"Retirement," with regard to an employee, means termination of employment in
accordance with the retirement provisions of any retirement or pension plan
maintained by the Corporation or any of its subsidiaries. With regard to a
Non-Employee Director, "Retirement" shall mean cessation of service on the
Corporation's Board of Directors after age 60 with at least 10 years of service
as a member of the Corporation's Board of Directors. For purposes of this
provision, service on the Board of Directors of Unity Bank shall be deemed to be
service on the Board of Directors of the Corporation.

"Termination for Cause" means termination because of Participant's intentional
failure to perform stated duties, personal dishonesty, willful violation of any
law, rule regulation (other than traffic violations or similar offenses) or
final cease and desist order issued by any regulatory agency having jurisdiction
over the Participant or the Corporation.

Section 3. Administration

(a)  The Plan shall be administered by the Board of Directors. Among other
     things, the Board of Directors shall have authority, subject to the terms
     of the Plan, to grant Options, to determine the individuals to whom and the
     time or times at which Options may be granted, to determine whether such
     Options are to be Incentive Options or Non-Qualified Stock Options (subject
     to the requirements of the Code), to determine the terms and


                                      A-2
<PAGE>


     conditions of any Option granted hereunder, and the exercise price thereof.

(b)  Subject to the other provisions of the Plan, the Board of Directors shall
     have authority to adopt, amend, alter and repeal such administrative rules,
     guidelines and practices governing the operation of the Plan as it shall
     from time to time consider advisable, to interpret the provisions of the
     Plan and any Option and to decide all disputes arising in connection with
     the Plan. The Board may correct any defect or supply any omission or
     reconcile any inconsistency in the Plan or in any option agreement in the
     manner and to the extent it shall deem appropriate to carry the Plan into
     effect, in its sole and absolute discretion. The Board's decision and
     interpretations shall be final and binding. Any action of the Board with
     respect to the administration of the Plan shall be taken pursuant to a
     majority vote or by the unanimous written consent of its members.

(c)  The Board of Directors may employ such legal counsel, consultants and
     agents as it may deem desirable for the administration of the Plan and may
     rely upon any opinion received from any such counsel or consultant and any
     computation received from any such consultant or agent.

Section 4. Eligibility and Participation

Officers, employees and members of the Board of Directors of the Corporation
shall be eligible to participate in the Plan. The Participants under the Plan
shall be selected from time to time by the Board of Directors, in its sole
discretion, from among those eligible, and the Board shall determine in its sole
discretion the numbers of shares to be covered by the Option or Options granted
to each Participant.

Options intended to qualify as Incentive Stock Options shall be granted only to
persons who are eligible to receive such options under Section 422 of the Code.

Section 5. Shares of Stock Available for Options

(a)  The maximum number of shares of Common Stock which may be issued and
     purchased pursuant to Options granted under the Plan is 300,000, subject to
     the adjustments as provided in Section 5 and Section 9, to the extent
     applicable. If an Option granted under this Plan expires or terminates
     before exercise or is forfeited for any reason, without a payment in the
     form of Common Stock being granted to the Participant, the shares of Common
     Stock subject to such Option, to the extent of such expiration, termination
     or forfeiture, shall again be available for subsequent Option grant under
     Plan Shares of Common Stock issued under the Plan may consist in whole or
     in part of authorized but unissued shares or treasury shares.


                                      A-3
<PAGE>


(b)  In the event that the Board of Directors determines, in its sole
     discretion, that any stock dividend, stock split, reverse stock split or
     combination, extraordinary cash dividend, creation of a class of equity
     securities, recapitalization, reclassification, reorganization, merger,
     consolidation, split-up, spin-off, combination, exchange of shares,
     warrants or rights offering to purchase Common Stock at a price
     substantially below Fair Market Value, or other similar transaction affects
     the Common Stock such that an adjustment is required in order to preserve
     the benefits or potential benefits intended to be granted or made available
     under the Plan to Participants, the Board shall have the right to
     proportionately and appropriately adjust equitably any or all of (i) the
     maximum number and kind of shares of Common Stock in respect of which
     Options may be granted under the Plan to Participants, (ii) the number and
     kind of shares of Common Stock subject to outstanding Options held by
     Participants, and (iii) the exercise price with respect to any Options held
     by Participants, without changing the aggregate purchase price as to which
     such Options remains exercisable, and if considered appropriate, the Board
     may make provision for a cash payment with respect to any outstanding
     Options held by a Participant, provided that no adjustment shall be made
     pursuant to this Section if such adjustment would cause the Plan to fail to
     comply with Section 422 of the Code with regard to any Incentive Stock
     Options granted hereunder. No fractional Shares shall be issued on account
     of any such adjustment.

(c)  Any adjustments under this Section will be made by the Board of Directors,
     whose determination as to what adjustments, if any, will be made and the
     extent thereof will be final, binding and conclusive.

Section 6. Non-Qualified Stock Options

6.1      Grant of Non-Qualified Stock Option

The Board of Directors may, from time to time, grant Non-Qualified Stock Options
to Participants upon such terms and conditions as the Board of Directors may
determine. Non-Qualified Stock Options granted under this Plan are subject to
the following terms and conditions:

(a)  Price. The purchase price per share of Common Stock deliverable upon the
     exercise of cash Non-Qualified Stock Option shall be determined by the
     Board of Directors on the date the option is granted. Such purchase price
     shall not be less than eighty-five percent (85%) of the Fair Market Value
     of the Common Stock on the date of grant. Shares may be purchased only upon
     full payment of the purchase price. Payment of the purchase price may be
     made, in whole or in part, through the surrender of shares of the Common
     Stock at the Fair Market Value of such shares an the date of surrender.


                                      A-4
<PAGE>


(b)  Terms of Options. The term during which each Non-Qualified Stock Option may
     be exercised shall be determined by the Board of Directors, but in no event
     shall a Non-Qualified Stock Option be exercisable in whole or in part more
     than ten (10) years from the date of grant. No Non-Qualified Stock Option
     granted under this Plan is transferable except by will or the laws of
     descent and distribution.

(c)  Termination of Service. Except as provided in Section 6.1 (d) hereof,
     unless otherwise determined by the Board of Directors, upon the termination
     of a Participant's service as an employee or member of the Board of
     Directors for any reason other than Disability, death or Termination for
     Cause, the Participant's Non-Qualified Stock Options shall be exercisable
     only as to those shares which were immediately exercisable by the
     Participant at the date of termination and only for a period of three
     months following termination. Notwithstanding any provision set forth
     herein nor contained in any Agreement relating to the award of an Option,
     in the event of Termination for Cause, all rights under the Participant's
     Non-Qualified Stock Options shall expire upon termination. In the event of
     death or termination of service as a result of Disability of any
     Participant, all Non-Qualified Stock Options held by the Participant,
     whether or not exercisable at such time, shall be exercisable by the
     Participant or his legal representatives or beneficiaries of the
     Participant for one year or such longer period as determined by the Board
     following the date of the Participant's death or termination of service due
     to Disability, provided that in no event shall the period extend beyond the
     expiration of the Non-Qualified Stock Option term.

(d)  Exception for Retirement. Notwithstanding the general rule contained in
     Section 6.1 (c) above, all options are exercisable held by a Participant
     whose employment with the Corporation terminates due to Retirement may be
     exercised for the lesser of (i) the remaining term of the option, or (ii)
     twelve (12) months.

Section 7. Incentive Stock Options

7.1 Grant of Incentive Stock Options. The Board of Directors may, from time to
time, grant Incentive Stock Options to eligible employees. Incentive Stock
Options granted pursuant to the Plan shall be subject to the following terms and
conditions:

(a)  Price. The purchase price per share of Common Stock deliverable upon the
     exercise of cash Incentive Stock Option shall be not less than one hundred
     percent (100%) of the Fair Market Value of the Common Stock on the date of
     grant. However, if a Participant owns stock possessing more than ten
     percent (10%) of the total combined voting power of all classes of Common
     Stock, the purchase price per share of Common Stock deliverable upon the
     exercise of each Incentive Stock Option shall not be


                                      A-5
<PAGE>


     less than one hundred ten percent (110%) of the Fair Market Value of the
     Common Stock on the date of grant. Shares may be purchased only upon
     payment of the full purchase price. Payment of the purchase price may be
     made, in whole or in part, through the surrender of shares of the Common
     Stock at the Fair Market Value of such shares on the date of surrender.

(b)  Amounts of Options. Incentive Stock Options may be granted to any eligible
     employee in such amounts as determined by the Board of Directors. In the
     case of an option intended to qualify as an Incentive Stock Option, the
     aggregate Fair Market Value (determined as of the time the option is
     granted) of the Common Stock with respect to which Incentive Stock Options
     granted are exercisable for the first time by the Participant during any
     calendar year shall not exceed $100,000. The provisions of this
     Section7.1(b) shall be construed and applied in accordance with Section
     422(d) of the Code and the regulations, if any, promulgated thereunder. To
     the extent an award is in excess of such limit, it shall be deemed a
     Non-Qualified Stock Option. The Board shall have discretion to redesignate
     options granted as Incentive Stock Options as Non-Qualified options.

(c)  Terms of Options. The term during which each Incentive Stock Option may be
     exercised shall be determined by the Board of Directors, but in no event
     shall an Incentive Stock Option be exercisable in whole or in part more
     than ten (10) years from the date of grant. If at the time an incentive
     Stock Option is granted to an employee, the employee owns Common Stock
     representing more than ten percent (10%) of the total combined voting power
     of the Corporation (or, under Section 422(d) of the Code, is deemed to own
     Common Stock representing more than ten percent (10%) of the total combined
     voting power of all such classes of Common Stock, by reason of the
     ownership of such classes of Common Stock, directly or indirectly, by or
     for any brother, sister, spouse, ancestor or lineal descendent of such
     employee, or by or for any corporation, partnership, estate or trust of
     which such employee is a shareholder, partner or beneficiary), the
     Incentive Stock Option granted to such employee shall not be exercisable
     after the expiration of five years from the date of grant. No Incentive
     Stock Option granted under this Plan is transferable except by will or the
     laws of descent and distribution.

(d)  Termination of Employment. Except as provided in Section 7.1(e) hereof,
     upon the termination of a Participant's service for any reason other than
     Disability, death or Termination for Cause, the Participant's Incentive
     Stock Options which are then exercisable at the date of termination may
     only be exercised by the Participant for a period of three months following
     termination, after which time they shall be void. Notwithstanding any
     provisions set forth herein nor contained in any Agreement relating to an
     award of an Option, in the event of Termination


                                      A-6
<PAGE>


     for Cause all rights under the Participant's Incentive Stock Options shall
     expire immediately upon termination.

     Unless otherwise determined by the Board of Directors, in the event of
     death or termination of service as a result of Disability of any
     Participant all Incentive Stock Options held by such Participant, whether
     or not exercisable at such time, shall be exercisable by the Participant or
     the Participant's legal representatives or the beneficiaries of the
     Participant for one year following the date of the Participant's death or
     termination of employment as a result of Disability. In no event shall the
     exercise period extend beyond the expiration of the Incentive Stock Option
     term.

(e)  Exception for Retirement. Notwithstanding the general rule contained in
     Section 7.1(d) above, all options held by a Participant whose employment
     with the Corporation terminates due to Retirement may be exercised for the
     lesser of (i) the remaining term of the option or (ii) twelve (12) months.
     Any Incentive Stock Option exercised more than three (3) months after a
     Participant's Retirement will be treated as a Non-Qualified Stock Option.

(f)  Compliance with Code. The options granted under this Section 7 of the Plan
     are intended to qualify as incentive stock options within the meaning of
     Section 422 of the Code, but the Corporation makes no warranty as to the
     qualification of any option as an incentive stock option within the meaning
     of Section 422 of the Code. A Participant shall notify the Board in writing
     in the event that he disposes of Common Stock acquired upon exercise of an
     Incentive Stock Option within the two-year period following the date the
     Incentive Stock Option was granted or within the one-year period following
     the date he received Common Stock upon the exercise of an Incentive Stock
     Option and shall comply with any other requirements imposed by the
     Corporation in order to enable the Corporation to secure the related income
     tax deduction to which it will be entitled in such event under the Code.

Section 8. Extension

The Board of Directors may, in its sole discretion, extend the dates during
which all or any particular Option or Options granted under the Plan may be
exercised; provided, however, that no such extension shall be permitted if it
would cause Incentive Stock Options issued under the Plan to fail to comply with
Section 422 of the Code.

Section 9. General Provisions Applicable to Options

(a)  Each Option under the Plan shall be evidenced by a writing delivered to the
     Participant specifying the terms and conditions thereof and containing


                                      A-7
<PAGE>


     such other terms and conditions not inconsistent with the provisions of the
     Plan as the Board of Directors considers necessary or advisable to achieve
     the purposes of the Plan or comply with applicable tax and regulatory laws
     and accounting principles.

(b)  Each Option may be granted alone, in addition to or in relation to any
     other Option. The terms of each Option need not be identical, and the Board
     of Directors need not treat Participants uniformly. Except as otherwise
     provided by the Plan or a particular Option, any determination with respect
     to an Option may be made by the Board at the time of grant or at any time
     thereafter.

(c)  In the event of a consolidation, reorganization, merger or sale of all or
     substantially all of the assets of the Corporation in each case in which
     outstanding shares of Common Stock are exchanged for securities, cash or
     other property of any other corporation or business entity or in the event
     of a liquidation of the Corporation, the Board of Directors may, in its
     discretion, provide for any one or more of the following actions, as to
     outstanding options: (i) provide that such options shall be assumed, or
     equivalent options shall be substituted, by the acquiring or succeeding
     corporation (or an affiliate thereof), provided that any such options
     substituted for Incentive Stock Options shall meet the requirements of
     Section 424(a) of the Code, (ii) upon written notice to the Participants,
     provide that all unexercised options will terminate immediately prior to
     the consummation of such transaction unless exercised (to the extent then
     exercisable) by the Participant within a specified period following the
     date of such notice, (iii) in the event of a merger under the terms of
     which holders of the Common Stock of the Corporation will receive upon
     consummation thereof a cash payment for each share surrendered in the
     merger (the "Market Price"), make or provide for a cash payment to the
     Participants equal to the difference between (A) the Merger Price times the
     number of shares of Common Stock subject to such outstanding Options (to
     the extent then exercisable at prices not in excess of the Merger Price)
     and (B) the aggregate exercise price of all such outstanding Options in
     exchange for the termination of such Options, and (iv) provide that all or
     any outstanding Options shall become exercisable in full immediately prior
     to such event.

(d)  The Participant shall pay to the Corporation, or make provision
     satisfactory to the Board of Directors for payment of, any taxes required
     by law to be withheld in respect of Options under the Plan no later than
     the date of the event creating the tax liability. In the Board's sole
     discretion, a Participant (other than a Participant subject to Section 16
     of the Act (a "Section 16 Participant"), who shall be subject to the
     following sentence) may elect to have such tax obligations paid, in whole
     or in part, in shares of Common Stock, including shares retained from the
     Option


                                      A-8
<PAGE>


     creating the tax obligation. With respect to Section 16 Participants, upon
     the issuance of shares of Common Stock in respect of an Option, such number
     of shares issuable shall be reduced by the number of shares necessary to
     satisfy such Section 16 Participant's federal, and where applicable, state
     withholding tax obligations. For withholding tax purposes, the value of the
     shares of Common Stock shall be the Fair Market Value on the date the
     withholding obligation is incurred. The Corporation may, to the extent
     permitted by law, deduct any such tax obligations from any payment of any
     kind otherwise due to the Participant.

(e)  For purposes of the Plan, the following events shall not be deemed a
     termination of employment of a Participant:

     (i)  a transfer to the employment of the Corporation from a subsidiary or
          from the Corporation to a subsidiary, or from one subsidiary to
          another, or

     (ii) an approved leave of absence for military service or sickness, or for
          any other purpose approved by the Corporation, if the Participant's
          right to reemployment is guaranteed either by a statute or by contract
          or under the policy pursuant to which the leave of absence was granted
          or if the Board of Directors otherwise so provides in writing.

(f)  The Board of Directors may at any time, and from time to time, amend,
     modify or terminate the Plan or any outstanding Option held by a
     Participant, including substituting therefor another Option of the same or
     a different type or changing the date of exercise or realization, provided
     that the Participant's consent to each action shall be required unless the
     Board of Directors determines that the action, taking into account any
     related action, would not materially and adversely affect the Participant.

Section 10.  Miscellaneous

(a)  No person shall have any claim or right to be granted an option, and the
     grant of an option shall not be construed as giving a Participant the right
     to continued employment or service on the Corporation's Board of Directors.
     The Corporation expressly reserves the right at any time to dismiss a
     Participant free from any liability or claim under the Plan, except as
     expressly provided in the applicable Option.

(b) Nothing contained in the Plan shall prevent the Corporation from adopting
other or additional compensation arrangements.


                                      A-9
<PAGE>


(c)  Subject to the provisions of the applicable Option, no Participant shall
     have any rights as a shareholder (including, without limitation, any rights
     to receive dividends, or non cash distributions with respect to such
     shares) with respect to any shares of Common Stock to be distributed under
     the Plan until be or she becomes the holder thereof.

(d)  Notwithstanding anything to the contrary expressed in this Plan, any
     provisions hereof that vary from or conflict with any applicable Federal or
     State securities laws (including any regulations promulgated thereunder)
     shall be deemed to be modified to conform to and comply with such laws.

(e)  No member of the Board of Directors shall be liable for any action or
     determination taken or granted in good faith with respect to this Plan nor
     shall any member of the Board of Directors be liable for any agreement
     issued pursuant to this Plan or any grants under it. Each member of the
     Board of Directors shall be indemnified by the Corporation against any
     losses incurred in such administration of the Plan, unless his action
     constitutes serious and willful misconduct.

(f)  Subject to the approval of the shareholders of the Corporation, the Plan
     shall be effective on the date of such approval. Prior to such approval,
     Options may be granted under the Plan expressly subject to shareholder
     approval.

(g)  The Board may amend, suspend or terminate the Plan or any portion thereof
     at any time, provided that no amendment shall be granted without
     shareholder approval if such approval is necessary to comply with any
     applicable tax laws or regulatory requirement.

(h)  Options may not be granted under the Plan after December 31, 2009, but then
     outstanding Options may extend beyond such date.

(i)  To the extent that State laws shall not have been preempted by any laws of
     the United States, the Plan shall be construed, regulated, interpreted and
     administered according to the other laws of the State of New Jersey.

                                      A-10
<PAGE>


                                  UNITY [LOGO]
                               64 Old Highway 22
                               Clinton, NJ 08809
                                  800.618.BANK
                               www.unitybank.com
                                 NASDAQ - UNITY
<PAGE>


                               UNITY BANCORP, INC.

P              REVOCABLE PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
R
O                                APRIL 30, 1999
X
Y                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

          The undersigned hereby appoints the Board of Directors of Unity
          Bancorp, Inc. (the "Company"), to vote all of the shares of the
          Company standing in the undersigned's name at the Annual Meeting of
          Shareholders of the Company, to be held at the main office of Unity
          Bank (the "Bank"), 64 Old Highway 22, Clinton, New Jersey, Friday,
          April 30, 1999, at 3:30 P.M., and at any adjournment thereof. The
          undersigned hereby revokes any and all proxies heretofore given with
          respect to such meeting.

          THIS PROXY WILL BE VOTED AS SPECIFIED BELOW. IF NO CHOICE IS
          SPECIFIED, THE PROXY WILL BE VOTED "FOR" MANAGEMENT'S NOMINEES TO THE
          BOARD OF DIRECTORS.

                                                                  -----------
                                                                  SEE REVERSE
                                                                     SIDE
                                                                  -----------

                (Continued and to be signed on the reverse side)

                           o Fold and Detach Here o

<PAGE>


                  (This proxy is continued from reverse side)

                                                                PLEASE MARK YOUR
                                                            [X] VOTES AS IN THIS
                                                                EXAMPLE.        

     THIS PROXY WILL BE VOTED AS SPECIFIED BELOW. IF NO CHOICE IS SPECIFIED, THE
PROXY WILL BE VOTED "FOR" MANAGEMENT'S NOMINEE TO THE BOARD OF DIRECTORS.

     The Board of Directors recommends a vote for each of these proposals.

1.   Election of the following two (2) nominees to each serve on the Board of
     Directors for a term of three (3) years and until their successors are
     elected and duly qualified: David D. Dallas and Peter P. DeTommaso

     FOR      WITHHOLD AUTHORITY
     |_|          |_|


2.   Approval of the Unity Bancorp, Inc. 1999 Stock Option Plan, as described in
     the accompanying Proxy Statement.

     FOR        AGAINST      ABSTAIN
     |_|          |_|          |_|



3.   In their discretion, such other business as may properly come before the
     meeting.

                                          Dated: _________________________, 1999

                                          ______________________________________
                                          Signature

                                          ______________________________________
                                          Signature

                                          (Please sign exactly as your name
                                          appears. When signing as an executor,
                                          administrator, guardian, trustee or
                                          attorney, please give your title as
                                          such. If signer is a corporation,
                                          please sign the full corporate name
                                          and then an authorized officer should
                                          sign his name and print his name and
                                          title below his signature. If the
                                          shares are held in joint name, all
                                          joint owners should sign.)


    PLEASE DATE, SIGN AND RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE.

                           o Fold and Detach Here o



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