BROADVISION INC
S-1/A, 1996-05-29
PREPACKAGED SOFTWARE
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<PAGE>
   
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 29, 1996
    
                                                       REGISTRATION NO. 333-3844
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 2
                                       TO
                                    FORM S-1
    
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
                               BROADVISION, INC.
             (Exact name of registrant as specified in its charter)
                            ------------------------
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          7372                  94-3184303
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
     of incorporation or         Classification Code Number)     Identification
        organization)                                               Number)
</TABLE>
 
                            ------------------------
 
                               333 DISTEL CIRCLE
                              LOS ALTOS, CA 94022
                                 (415) 943-3600
              (Address, including zip code, and telephone number,
       including area code, of registrant's principal executive offices)
                            ------------------------
 
                                  PEHONG CHEN
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                               BROADVISION, INC.
                               333 DISTEL CIRCLE
                              LOS ALTOS, CA 94022
                                 (415) 943-3600
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                       <C>
         KENNETH L. GUERNSEY                       THOMAS A. BEVILACQUA
           CYDNEY S. POSNER                           THOMAS J. LIMA
         PATRICK D. WALRAVENS                Brobeck, Phleger & Harrison LLP
  Cooley Godward Castro Huddleson &                     One Market
                Tatum                               Spear Street Tower
    One Maritime Plaza, 20th Floor               San Francisco, CA 94105
       San Francisco, CA 94111                        (415) 442-0900
            (415) 693-2000
</TABLE>
 
                            ------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
   AS SOON AS PRACTICABLE AFTER THE REGISTRATION STATEMENT BECOMES EFFECTIVE.
                            ------------------------
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, please check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration statement  number  of  the  earlier
effective registration statement for the same offering. / /
 
    If  this Form  is a post-effective  amendment filed pursuant  to Rule 462(c)
under the Securities Act, please check the following box and list the Securities
Act  registration  statement  number  of  the  earlier  effective   registration
statement number for the same offering. / /
 
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
                            ------------------------
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  THAT  SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933,  AS AMENDED,  OR UNTIL  THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE  AS THE COMMISSION, ACTING PURSUANT TO  SAID
SECTION 8(A), MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                               BROADVISION, INC.
 
                             CROSS-REFERENCE SHEET
 
                   PURSUANT TO ITEM 501(B) OF REGULATION S-K
                 SHOWING LOCATION IN PROSPECTUS OF INFORMATION
                         REQUIRED BY ITEMS OF FORM S-1
 
<TABLE>
<CAPTION>
                   ITEM NUMBER AND HEADING IN
                FORM S-1 REGISTRATION STATEMENT                                  LOCATION IN PROSPECTUS
- ----------------------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
       1.  Forepart of the Registration Statement and Outside
            Front Cover Page of Prospectus......................  Outside Front Cover Page
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front Cover Page and Outside Back Cover Page
       3.  Summary Information, Risk Factors, and Ratio of
            Earnings to Fixed Charges...........................  Prospectus Summary; Risk Factors
       4.  Use of Proceeds......................................  Use of Proceeds
       5.  Determination of Offering Price......................  Outside Front Cover Page of Prospectus; Underwriting
       6.  Dilution.............................................  Dilution
       7.  Selling Security Holders.............................  Not Applicable
       8.  Plan of Distribution.................................  Outside Front Cover Page and Inside Front Cover Page;
                                                                   Underwriting
       9.  Description of Securities to be Registered...........  Prospectus Summary; Capitalization; Description of
                                                                   Capital Stock
      10.  Interests of Named Experts and Counsel...............  Legal Matters; Experts
      11.  Information with Respect to the Registrant...........  Outside Front and Inside Front Cover Pages;
                                                                   Prospectus Summary; Risk Factors; Dividend Policy;
                                                                   Capitalization; Selected Financial Data;
                                                                   Management's Discussion and Analysis of Financial
                                                                   Condition and Results of Operations; Business;
                                                                   Management; Certain Transactions; Principal
                                                                   Stockholders; Description of Capital Stock; Shares
                                                                   Eligible for Future Sale; Financial Statements
      12.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................  Not Applicable
</TABLE>
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
   
                   SUBJECT TO COMPLETION, DATED MAY 28, 1996
    
 
                                     [LOGO]
 
                                4,000,000 SHARES
 
                                  COMMON STOCK
 
   
    All of  the  shares  of  Common  Stock offered  hereby  are  being  sold  by
BroadVision,  Inc.  ("BroadVision" or  the "Company").  Prior to  this offering,
there has been  no public  market for  the Common Stock  of the  Company. It  is
currently estimated that the initial public offering price will be between $8.00
and  $10.00 per share. See "Underwriting" for information relating to the method
of determining the  initial public  offering price.  The Common  Stock has  been
approved  for quotation on  the Nasdaq National Market  under the symbol "BVSN."
Upon completion of this offering, the current directors, officers, and principal
stockholders of the Company  and their affiliates  will exercise voting  control
over approximately 67% of the outstanding Common Stock.
    
 
                               ------------------
 
        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                    SEE "RISK FACTORS" BEGINNING ON PAGE 6.
 
                                ----------------
 
THESE  SECURITIES  HAVE  NOT  BEEN APPROVED  OR  DISAPPROVED  BY  THE SECURITIES
   AND EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS
     THE   COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  PASSED  UPON
       THE   ACCURACY    OR   ADEQUACY    OF   THIS    PROSPECTUS.    ANY
              REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------
                                                   UNDERWRITING
                                    PRICE TO       DISCOUNTS AND     PROCEEDS TO
                                     PUBLIC         COMMISSIONS      COMPANY (1)
- ---------------------------------------------------------------------------------
<S>                               <C>              <C>              <C>
Per Share.....................          $                $                $
- ---------------------------------------------------------------------------------
Total (2).....................          $                $                $
- ---------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------
</TABLE>
 
(1) Before deducting expenses payable by the Company, estimated at $950,000.
 
(2) The  Company has granted the Underwriters a  30-day option to purchase up to
    an  additional   600,000   shares   of  Common   Stock   solely   to   cover
    over-allotments,  if any. See "Underwriting." If such option is exercised in
    full, the total Price to Public, Underwriting Discounts and Commissions  and
    Proceeds to Company will be $     , $     and $     , respectively.
                               ------------------
 
    The Common Stock is offered by the Underwriters as stated herein, subject to
receipt and acceptance by them and subject to their right to reject any order in
whole  or in  part. It  is expected that  delivery of  such shares  will be made
through the offices of Robertson, Stephens & Company LLC ("Robertson, Stephens &
Company"), San Francisco, California, on or about            , 1996.
 
ROBERTSON, STEPHENS & COMPANY
 
                               HAMBRECHT & QUIST
 
                                                     WESSELS, ARNOLD & HENDERSON
 
                The date of this Prospectus is            , 1996
<PAGE>
                                BroadVision-TM-
                                 ONE-TO-ONE-TM-
 
A Software Application System Enabling Businesses
           to Manage the Full Marketing and Selling
     Life Cycle on the World Wide Web.
 
   
<TABLE>
<S>                                               <C>
1 Community                                                                    2 Profiling
Attracts and retains Web site visitors              Collects, tracks, and manages informa-
with dynamic, targeted information                   tion about Web site visitors. Manages
tailored to the needs and interests                   privacy. Observes and records inter-
of individuals and online com-                              actions to improve service and
munities. Provides areas in                                     encourage repeat business.
which Web site visitors                                             Remembers transactions
can interact with one                                             and preferences. Enables
another. Encourages                                                   business managers to
feedback and input.                                                     segment and target
Builds ongoing                                                             to the needs of
relationships.                                                        individual visitors.
 
 [picture of the globe covered by individuals sitting a computer terminals all linked by
          communication lines, surrounded by four colored and numbered spheres]
4 Transactions                                                                 3 Targeting
Manages                                                                    Matches visitor
transaction pro-                                                      profiles to Web site
cessing essential                                                         content--product
for both business-                                                   information, editori-
to-consumer and                                                 als, pricing, advertising,
business-to-business                                         coupons, incentives, and pro-
electronic commerce:                                             motions. Generates custom
secure online ordering                                          Web pages and interactions
and payment, order fulfill-                                 in real time based on business
ment and billing, customer                              rules defined by marketing, adver-
service, EDI, reporting, and inte-                     tising, and merchandising managers.
gration with existing business systems.
</TABLE>
    
 
   
IN  CONNECTION  WITH   THIS  OFFERING,  THE   UNDERWRITERS  MAY  OVER-ALLOT   OR
EFFECT  TRANSACTIONS WHICH STABILIZE OR MAINTAIN  THE MARKET PRICE OF THE COMMON
STOCK OF THE COMPANY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN  THE
OPEN MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
    
<PAGE>
   
                                   APPLICATION
                                    DEVELOPERS
    
   
                                                      Build powerful one-to-one
                                                      marketing and selling Web
                                                      applications rapidly with
                                                      object-oriented tools and
    
   
                                       open APIs, reusable application
                                       templates, and dynamic objects. Create
                                       custom libraries of specialized objects.
                                       Integrate existing business systems,
                                       applications, and databases. Write Java
                                       applets and extensions for one-to-one
                                       interactions. Scale applications up to
                                       millions of visitors using CORBA
                                       architecture.
    
 
   
     BUSINESS
   MANAGERS
    
   
 Design Web sites as places of business. Build customer relationships. Monitor
 and control Web sites in real time through the BroadVision One-to-One Dynamic
 Command Center. Personalize content and define business rules -- pricing,
 promotions, targeting variables -- in real time, without programmers. Conduct
 one-to-one promotions. Create point-cast advertising.
    
   
[graphic depiction of the globe covered by individuals sitting at computer
terminals, all linked by communication lines, surrounded by four colored spheres
labeled "Community," "Profiling," "Targeting," and "Transactions." Linked by
colored cables to the globe and the orbiting spheres is, in the upper left
corner, a picture of two individuals sitting at terminals entitled "Applications
Developer," in the lower left corner, a picture of three individuals sitting at
terminals entitled "Business Manager," and, to the right, a picture of three
individuals sitting at terminals entitled "Web Site Visitors."]
    
<PAGE>
                               Web Site Visitors
   
  Register preferences, interests, and other relevant information
  in profiles. Receive information tailored to profiles.
 Read personalized online newspapers, magazines, and product
brochures. Shop with a virtual sales assistant. Fill out targeted
surveys and offer input and feedback on purchased products.
 Participate in community chat groups and forums and watch Java
 animations. Listen to one-to-one Web radio. Control privacy of personal data.
    
 
                                    Veronika
   
- -- Berlin film maker.
- -- Vacations in Mediterranean.
- -- Frequently dines out.
- -- First time visit to site.
    
 
                                      John
- -- NY-based purchasing manager.
- -- Qualifies for price discounts.
- -- Took delivery of medical instruments two months ago.
 
                                     Mayumi
- -- Tokyo college student.
- -- Likes clothes from Paris.
- -- Visited Web site four times this week.
- -- Purchases with VISA.
<PAGE>
    NO  DEALER, SALES REPRESENTATIVE OR ANY  OTHER PERSON HAS BEEN AUTHORIZED TO
GIVE ANY INFORMATION  OR TO  MAKE ANY  REPRESENTATIONS IN  CONNECTION WITH  THIS
OFFERING  OTHER THAN THOSE CONTAINED IN THIS  PROSPECTUS, AND, IF GIVEN OR MADE,
SUCH INFORMATION  OR REPRESENTATIONS  MUST NOT  BE RELIED  UPON AS  HAVING  BEEN
AUTHORIZED  BY  THE  COMPANY  OR  ANY  UNDERWRITER.  THIS  PROSPECTUS  DOES  NOT
CONSTITUTE AN  OFFER  TO  SELL, OR  A  SOLICITATION  OF AN  OFFER  TO  BUY,  ANY
SECURITIES  OTHER THAN THE REGISTERED SECURITIES TO WHICH IT RELATES OR AN OFFER
TO, OR A SOLICITATION OF, ANY PERSONS IN ANY JURISDICTION WHERE SUCH AN OFFER OR
SOLICITATION WOULD BE UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR  ANY
SALE  MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT
THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF  OR
THAT  THE INFORMATION CONTAINED HEREIN  IS CORRECT AS OF  ANY TIME SUBSEQUENT TO
THE DATE HEREOF.
 
    UNTIL              , 1996 (25 DAYS AFTER  THE DATE OF THIS PROSPECTUS),  ALL
DEALERS  EFFECTING  TRANSACTIONS IN  THE REGISTERED  SECURITIES, WHETHER  OR NOT
PARTICIPATING IN THIS  DISTRIBUTION, MAY  BE REQUIRED TO  DELIVER A  PROSPECTUS.
THIS DELIVERY REQUIREMENT IS IN ADDITION TO THE OBLIGATION OF DEALERS TO DELIVER
A  PROSPECTUS  WHEN ACTING  AS  UNDERWRITERS AND  WITH  RESPECT TO  THEIR UNSOLD
ALLOTMENTS OR SUBSCRIPTIONS.
 
                               ------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Summary...................................................................    4
Risk Factors..............................................................    6
Use of Proceeds...........................................................   16
Dividend Policy...........................................................   16
Capitalization............................................................   17
Dilution..................................................................   18
Selected Financial Data...................................................   19
Management's Discussion and Analysis of Financial Condition and Results of
 Operations...............................................................   20
Business..................................................................   25
Management................................................................   45
Certain Transactions......................................................   52
Principal Stockholders....................................................   54
Description of Capital Stock..............................................   56
Shares Eligible for Future Sale...........................................   58
Underwriting..............................................................   60
Legal Matters.............................................................   62
Experts...................................................................   62
Change In Accountants.....................................................   62
Additional Information....................................................   62
Index to Financial Statements.............................................  F-1
</TABLE>
    
 
                               ------------------
 
    The Company intends to furnish to its stockholders annual reports containing
financial statements audited by its  independent auditors and quarterly  reports
containing  unaudited financial statements for each  of the first three quarters
of each fiscal year.
 
    BroadVision-TM-  and  BroadVision  One-To-One-TM-  are  trademarks  of   the
Company.  Trade  names  and  trademarks of  other  companies  appearing  in this
Prospectus are the property of their respective holders.
 
                                       3
<PAGE>
                                    SUMMARY
 
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION, INCLUDING "RISK  FACTORS," AND THE  FINANCIAL STATEMENTS AND  NOTES
THERETO  APPEARING  ELSEWHERE  IN  THIS  PROSPECTUS.  INVESTORS  SHOULD CONSIDER
CAREFULLY THE INFORMATION DISCUSSED UNDER THE HEADING "RISK FACTORS."
 
   
                                  THE COMPANY
    
 
   
    BroadVision provides an integrated software application system,  BroadVision
One-To-One-TM-,  that enables businesses to  create applications for interactive
marketing and selling  services on the  World Wide Web.  These applications  are
designed  to allow non-technical business managers to tailor Web site content to
the needs  and interests  of individual  Web site  visitors, personalizing  each
visit  on a real-time  basis. The BroadVision  One-To-One application system and
related vertical application solutions and  services are targeted at  businesses
developing  Web  sites  for  marketing and  selling  to  consumers  and business
customers, and as internal resources for employees. The Company's customers  use
BroadVision  One-To-One to develop Web sites  that engage visitors and encourage
return visits through personalized  interactions, capture marketing  information
from  volunteered  data  and  observed  behavior,  and  generate  revenues  from
electronic  commerce   activities   and  point-cast   advertising.   BroadVision
One-To-One provides these software capabilities in an architecture that supports
the  full one-to-one marketing and selling life cycle. The Company believes that
these capabilities  are needed  by business  managers and  Web site  application
developers  to  take  full advantage  of  the  potential of  the  Internet  as a
marketplace for  conducting  electronic  commerce  and  for  building  long-term
relationships with customers.
    
 
    To increase customer satisfaction, develop customer loyalty, and contain the
high  costs associated with new  customer acquisition, many marketing executives
in both  business-to-consumer and  business-to-business industries  have  turned
their  attention from mass marketing to  "one-to-one" marketing and selling -- a
systematic, interactive  approach  to developing  long-term  relationships  with
individual  customers. With the emergence of the  Internet's World Wide Web as a
globally accessible,  interactive, and  individually addressable  communications
and  computing platform, businesses have the opportunity to implement one-to-one
marketing and selling on a mass basis. The Company believes that, to  capitalize
on  this  opportunity, businesses  require  software application  solutions that
exceed the capabilities of  currently available Web  software products, many  of
which were designed for publishing static content, or "brochureware." To address
this need, the Company introduced the BroadVision One-To-One application system,
which  allows businesses  to develop and  manage dynamic,  interactive Web sites
that provide community,  profiling, targeting, and  transaction capabilities  to
support the full one-to-one marketing and selling life cycle.
 
    The  Company's objective is to establish one-to-one marketing and selling as
a standard  feature of  Web sites  worldwide.  A key  element of  the  Company's
strategy  to achieve this objective is to provide complete application solutions
that leverage other  software technologies  and allow  businesses to  capitalize
more fully on the Internet as a business venue. In addition, the Company intends
to  develop  cooperative  alliances with  leading  Internet  technology vendors,
systems integrators, and Web  site developers, and  to leverage the  BroadVision
One-To-One  application system to derive additional Web application products and
services focused on vertical  markets. The Company's sales  strategy is to  sell
initially  to aggregators  of online services  that can  introduce the Company's
products to their individual  content providers, who may  develop their own  Web
site applications in the future.
 
   
    BroadVision  customers that have acquired licenses and professional services
to develop and deploy interactive marketing and selling services for use on  the
Internet  and  other interactive  venues are  Hongkong Telecom,  Itochu Internet
Corporation, Matsushita  Electric Industrial  Co., Ltd.,  NetRadio Network,  NTT
Data Communications Systems Corporation, Olivetti Telemedia Videostrada, Prodigy
Services Co., Sema Group, Ltd., Thomson-Sun Interactive, and Virgin.net Limited.
Key  alliances  include  Marketing  1:1  and  Sun  Microsystems,  Inc.  Types of
applications being developed by  licensees using BroadVision One-To-One  include
cybermalls, online services, and corporate Web sites.
    
 
   
    The  Company  was  incorporated  in  Delaware  in  May  1993.  The Company's
principal executive offices  are located  at 333  Distel Circle,  Los Altos,  CA
94022,  and its telephone number is (415) 943-3600. The Company's World Wide Web
site is  located at  http://www.broadvision.com.  Information contained  on  the
Company's Web site shall not be deemed to be a part of this Prospectus.
    
 
                                       4
<PAGE>
   
                                  THE OFFERING
    
 
   
<TABLE>
<S>                                           <C>
Common Stock Offered by the Company.........  4,000,000 shares
Common Stock Outstanding after the            20,599,484 shares(1)
 Offering...................................
Use of Proceeds.............................  For working capital and other general
                                              corporate purposes. See "Use of Proceeds."
Proposed Nasdaq National Market Symbol......  BVSN
</TABLE>
    
 
   
                             SUMMARY FINANCIAL DATA
                     (in thousands, except per share data)
    
 
<TABLE>
<CAPTION>
                                                                  PERIOD FROM
                                                                 MAY 13, 1993    YEARS ENDED DECEMBER   THREE MONTHS ENDED
                                                                (INCEPTION) TO           31,                MARCH 31,
                                                                 DECEMBER 31,    --------------------  --------------------
                                                                     1993          1994       1995       1995       1996
                                                                ---------------  ---------  ---------  ---------  ---------
<S>                                                             <C>              <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Revenues......................................................     $      --     $      --  $     540  $      --  $   1,398
Operating loss................................................          (143)       (1,771)    (4,478)      (871)    (1,705)
Net loss......................................................          (136)       (1,670)    (4,318)      (846)    (1,698)
Pro forma net loss per share(2)...............................                              $   (0.23) $   (0.04) $   (0.09)
Shares used in computing pro forma
 net loss per share(2)........................................                                 18,543     18,888     18,576
</TABLE>
 
   
<TABLE>
<CAPTION>
                                                                                          MARCH 31, 1996
                                                                               ------------------------------------
                                                                                                            AS
                                                                                ACTUAL    PRO FORMA(3)  ADJUSTED(4)
                                                                               ---------  ------------  -----------
<S>                                                                            <C>        <C>           <C>
BALANCE SHEET DATA:
Cash and cash equivalents....................................................  $   2,663   $    7,718    $  40,248
Working capital..............................................................      2,073        7,128       39,658
Total assets.................................................................      6,106       11,161       43,691
Long-term obligations........................................................        569          569          569
Deficit accumulated during the development stage.............................     (7,822)      (7,822)      (7,822)
Total stockholders' equity...................................................      2,832        7,887       40,417
</TABLE>
    
 
- ------------
   
(1) Excludes,  as of April 16, 1996,  shares reserved for issuance upon exercise
    of (i)  outstanding stock  options  to acquire  2,020,558 shares  of  Common
    Stock,  (ii) an  outstanding warrant  to acquire  33,750 shares  of Series C
    Preferred Stock,  which warrant  will  convert into  a warrant  to  purchase
    Common  Stock upon the completion of this offering, and (iii) an outstanding
    option to acquire 500,000 shares of  Series D Preferred Stock, which  option
    will  convert into  an option  to purchase shares  of Common  Stock upon the
    completion of this offering. See "Management -- Employee Benefit Plans"  and
    "Description of Capital Stock."
    
 
(2) See  Note 2 of Notes to  Financial Statements for information concerning the
    calculation of pro forma net loss per share.
 
   
(3) Reflects the sale of 634,375 shares of  Series E Preferred Stock at a  price
    of  $8.00  per  share in  April  1996  (the "Series  E  Financing")  and the
    conversion of  all  outstanding Preferred  Stock  into 9,237,975  shares  of
    Common  Stock, which  will occur automatically  upon the  completion of this
    offering.
    
 
(4) As adjusted to reflect the sale of 4,000,000 shares of Common Stock  offered
    hereby  at an assumed initial  public offering price of  $9.00 per share and
    receipt of the estimated net proceeds therefrom. See "Use of Proceeds."
 
    THIS PROSPECTUS CONTAINS FORWARD-LOOKING STATEMENTS WHICH INVOLVE RISKS  AND
UNCERTAINTIES.  THE  COMPANY'S ACTUAL  RESULTS  MAY DIFFER  MATERIALLY  FROM THE
RESULTS DISCUSSED IN  THE FORWARD-LOOKING STATEMENTS.  FACTORS THAT MIGHT  CAUSE
SUCH  A DIFFERENCE  INCLUDE, BUT  ARE NOT LIMITED  TO, THOSE  DISCUSSED IN "RISK
FACTORS" AND ELSEWHERE IN THIS PROSPECTUS.
 
    EXCEPT AS SET FORTH IN THE  FINANCIAL STATEMENTS OR AS OTHERWISE  INDICATED,
ALL  INFORMATION IN THIS  PROSPECTUS (I) GIVES  EFFECT TO THE  CONVERSION OF ALL
OUTSTANDING SHARES  OF  PREFERRED STOCK  INTO  COMMON STOCK,  WHICH  WILL  OCCUR
AUTOMATICALLY UPON THE COMPLETION OF THIS OFFERING, AND (II) ASSUMES NO EXERCISE
OF  THE UNDERWRITERS' OVER-ALLOTMENT OPTION.  SEE "DESCRIPTION OF CAPITAL STOCK"
AND "UNDERWRITING."
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    In  addition to the other information in this Prospectus, the following risk
factors should  be  considered  carefully  in evaluating  the  Company  and  its
business  before  purchasing shares  of the  Common  Stock offered  hereby. This
Prospectus  contains  forward-looking   statements  which   involve  risks   and
uncertainties.  The  Company's actual  results  may differ  materially  from the
results discussed in  the forward-looking statements.  Factors that might  cause
such  a difference  include, but  are not limited  to, those  discussed in "Risk
Factors" and elsewhere in this Prospectus.
 
LIMITED OPERATING HISTORY
 
   
    The Company was founded  in May 1993 and  commenced shipment of its  initial
product,  the BroadVision  One-To-One application  system, in  December 1995. To
date, only 10  companies have  licensed the  BroadVision One-To-One  application
system  and  no application  has  been commercially  deployed  using BroadVision
One-To-One. Accordingly, the Company has  only a limited operating history,  and
its  prospects  must  be  evaluated  in light  of  the  risks  and uncertainties
frequently encountered by a  company in an early  stage of development. The  new
and  evolving  markets  in  which  the Company  operates  make  these  risks and
uncertainties particularly pronounced. To address these risks, the Company must,
among other things,  successfully implement its  marketing strategy, respond  to
competitive  developments,  attract, retain,  and motivate  qualified personnel,
continue to develop and upgrade its products and technologies more rapidly  than
its competitors, and commercialize its products and services incorporating these
enhanced  technologies. There can be no  assurance that the Company will succeed
in addressing any  or all of  these risks or  that the Company  will achieve  or
sustain substantial revenues or profitability.
    
 
OPERATING LOSSES AND ACCUMULATED DEFICIT
 
   
    Since its inception, the Company has incurred substantial costs to research,
develop,  and  enhance  its technology  and  products,  to recruit  and  train a
marketing and sales group, and to establish an administrative organization. As a
result, the  Company  has incurred  net  losses  in each  fiscal  quarter  since
inception and, as of March 31, 1996, had an accumulated deficit of $7.8 million.
To  the extent  such losses  continue, the  Company's accumulated  deficit would
increase, and stockholders' equity would decrease. The Company anticipates  that
its  operating expenses will increase substantially in the foreseeable future as
it continues  the  development  of  its  technology,  increases  its  sales  and
marketing  activities,  and  creates  and  expands  its  distribution  channels.
Accordingly, the Company  expects to incur  additional losses for  at least  the
next  18 months. In addition, the  Company's limited operating history makes the
prediction of future results of operations difficult and, accordingly, there can
be no  assurance that  the Company  will achieve  or sustain  revenue growth  or
profitability.  See "Management's Discussion and Analysis of Financial Condition
and Results of Operations."
    
 
EARLY STAGE OF MARKET DEVELOPMENT; DEPENDENCE ON THE INTERNET
 
    The Company's  products and  services  facilitate online  communication  and
commerce over public and private networks. The market for the Company's products
and services is at a very early stage of development and is rapidly evolving. As
is typical for new and rapidly evolving industries, demand and market acceptance
for  recently introduced products  and services are  subject to a  high level of
uncertainty, especially where,  as is true  of the Company,  acquisition of  the
product  requires a large capital commitment  or other significant commitment of
resources. With respect to  the Company, this uncertainty  is compounded by  the
risks  that  consumers  and  enterprises  will  not  adopt  online  commerce and
communication and  that  an  appropriate  infrastructure  necessary  to  support
increased  commerce and communication  on the Internet will  fail to develop, in
each case, to a sufficient  extent and within an  adequate time frame to  permit
the Company to succeed.
 
   
    Adoption  of  online  commerce  and  communication,  particularly  by  those
individuals and enterprises that have historically relied upon traditional means
of commerce  and communication,  will  require a  broad  acceptance of  new  and
substantially   different   methods  of   conducting  business   and  exchanging
information. Moreover,  the  Company's  products  and  services  involve  a  new
approach to the conduct of online commerce and, as a result, intensive marketing
and  sales efforts may  be necessary to  educate prospective customers regarding
the uses  and  benefits of  the  Company's products  and  services in  order  to
generate  demand for the  Company's systems. For  example, enterprises that have
already invested substantial resources in  other methods of conducting  business
may  be reluctant or  slow to adopt a  new approach that  may replace, limit, or
compete with their existing systems.
    
 
                                       6
<PAGE>
Similarly,  individuals  with  established  patterns  of  purchasing  goods  and
services  may be reluctant to alter those patterns or may otherwise be resistant
to providing  the personal  data which  is necessary  to support  the  Company's
consumer  profiling capability. Moreover,  the security and  privacy concerns of
existing and potential users of the Company's products and services may  inhibit
the  growth  of online  commerce generally  and the  market's acceptance  of the
Company's products  and services  in particular.  Accordingly, there  can be  no
assurance  that a  viable market  for the Company's  products will  emerge or be
sustainable.
 
    Sales of most of  the Company's products and  services will depend upon  the
adoption of the Internet as a widely used medium for commerce and communication.
The  Internet may  not prove  to be a  viable commercial  marketplace because of
inadequate development  of  the necessary  infrastructure,  such as  a  reliable
network  backbone, or timely development of complementary products, such as high
speed modems.  The Internet  has experienced,  and is  expected to  continue  to
experience,  significant growth  in the number  of users and  amount of traffic.
There can be no assurance that  the Internet infrastructure will continue to  be
able  to support the demands placed on it by this continued growth. In addition,
the Internet  could lose  its viability  due  to delays  in the  development  or
adoption  of new standards and protocols  to handle increased levels of Internet
activity or due to increased governmental regulation. Moreover, critical  issues
concerning  the commercial use of the Internet (including security, reliability,
cost, ease of use, accessibility, and quality of service) remain unresolved  and
may  negatively  affect the  growth  of Internet  use  or the  attractiveness of
commerce and communication on the  Internet. Because global commerce and  online
exchange  of  information  on the  Internet  and  other similar  open  wide area
networks are new and evolving, there can be no assurance that the Internet  will
prove  to be a viable commercial  marketplace. If critical issues concerning the
commercial use of  the Internet  are not  favorably resolved,  if the  necessary
infrastructure  and complementary products are not developed, or if the Internet
does not  become  a  viable  commercial  marketplace,  the  Company's  business,
financial   condition,  and  operating  results  will  be  materially  adversely
affected. See "Business -- Background."
 
POTENTIAL IMPACT OF PRIVACY CONCERNS
 
   
    One of  the principal  features of  the BroadVision  One-To-One  application
system  is the  ability to  develop and  maintain profiles  for use  by business
managers in  determining  the nature  of  the content  to  be provided  to  that
customer.  Typically, profiles are captured  when consumers, business customers,
and employees visit  a site  on the  World Wide  Web (the  "Web") and  volunteer
information  in  response  to  survey  questions  concerning  their backgrounds,
interests, and  preferences.  Profiles  are  augmented  over  time  through  the
collection  of usage data. Although BroadVision One-To-One is designed to enable
the development of  applications that permit  Web site visitors  to prevent  the
distribution  of  any of  their  personal data  beyond  that specific  Web site,
privacy concerns may nevertheless  cause visitors to  be resistant to  providing
the personal data necessary to support this profiling capability. Moreover, even
the  perception by the Company's customers or potential customers of substantial
security and privacy concerns  on the part of  consumers, whether or not  valid,
may  inhibit  market acceptance  of the  Company's  products. In  addition, such
concerns may  be  heightened  by legislative  or  regulatory  requirements  that
require  notification to Web  site users that  the data captured  as a result of
visitation  of  certain  Web  sites  may  be  used  by  marketing  entities   to
unilaterally  address product promotion and advertising  to that user. While the
Company is  not  aware  of  any  such  legislation  or  regulatory  requirements
currently  in effect in the United States, certain other countries and political
entities, such  as the  European  Community, have  adopted such  legislation  or
regulatory  requirements, and no assurance can be given that similar legislation
or regulatory requirements  will not  be adopted in  the United  States. If  the
privacy  concerns  of  consumers  are not  adequately  addressed,  the Company's
business,  financial  condition,  and  operating  results  could  be  materially
adversely   affected.  See   "Business  --   The  BroadVision   One-To-One  User
Experience."
    
 
FLUCTUATIONS IN QUARTERLY OPERATING RESULTS
 
    As a result of the Company's limited operating history, the Company does not
have meaningful historical financial data for quarterly periods on which to base
planned operating expenses. The  Company's expense levels are  based in part  on
its  product development requirements  as well as its  expectations as to future
revenues. The  Company anticipates  that its  operating expenses  will  increase
substantially for the foreseeable future as the Company continues to develop and
market  its  initial products,  increases  its sales  and  marketing activities,
creates and expands the distribution channels for its products, and broadens its
customer support capabilities.
 
                                       7
<PAGE>
   
The inability of the Company to release  its products in a timely manner or  any
material  shortfall  in demand  for the  Company's products  in relation  to the
Company's expectations would  have a  material adverse effect  on the  Company's
business, financial condition, and operating results.
    
 
    The  Company  expects  to  experience  significant  fluctuations  in  future
quarterly operating results that may be caused by many factors including,  among
others,  the timing of introductions or enhancements of products and services by
the Company or its competitors, the length of the Company's sales cycle,  market
acceptance  of new products,  the pace of  development of the  market for online
commerce, the  mix  of the  Company's  products sold,  the  size and  timing  of
significant  orders and the timing of  customer production or deployment, demand
for the Company's products,  changes in pricing policies  by the Company or  its
competitors, changes in the Company's sales incentive plans, budgeting cycles of
its  customers,  customer order  deferrals in  anticipation  of new  products or
enhancements by the Company or its competitors, cancellation of orders prior  to
customer  deployment  or  during  the  warranty  period,  nonrenewal  of service
agreements, product  life cycles,  software defects  and other  product  quality
problems,  changes  in  strategy,  changes  in  key  personnel,  the  extent  of
international expansion,  seasonal  trends,  the mix  of  distribution  channels
through  which the  Company's products  are sold,  the mix  of international and
domestic sales, changes in the level of operating expenses to support  projected
growth,  and  general  economic  conditions.  The  Company  anticipates  that  a
significant portion of  its revenues will  be derived from  a limited number  of
orders, and the timing of receipt and fulfillment of any such orders is expected
to  cause material fluctuations in the Company's operating results, particularly
on a quarterly basis. As with  many software companies, the Company  anticipates
that it will make the major portion of each quarter's deliveries near the end of
each  quarter and, as a result, short delays  in delivery of products at the end
of a  quarter could  adversely affect  operating results  for that  quarter.  In
addition,  the Company intends, in the  near term, to increase significantly its
personnel, including  its domestic  and international  direct sales  force.  The
timing  of  such  expansion  and  the rate  at  which  new  sales  people become
productive could also  cause material  fluctuations in  the Company's  quarterly
operating results.
 
    Due  to the foregoing factors, quarterly  revenues and operating results are
difficult  to  forecast,   and  the  Company   believes  that   period-to-period
comparisons  of its  operating results  will not  necessarily be  meaningful and
should not be relied upon as any indication of future performance. It is  likely
that the Company's future quarterly operating results from time to time will not
meet the expectations of market analysts or investors, which may have an adverse
effect  on the price of the Company's Common Stock. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations."
 
COMPETITION
 
    The market for online interactive marketing and selling applications is new,
rapidly evolving, and intensely competitive. The Company expects competition  to
persist  and  intensify  in  the future.  The  Company's  current  and potential
competitors  include  other   vendors  of  application   software  directed   at
interactive  commerce, Web content developers engaged to develop custom software
or to integrate other application software into custom solutions, and  companies
developing their own end-to-end solutions in-house.
 
    The  Company has experienced and expects to continue to experience increased
competition. The Company currently  encounters direct competition from  CONNECT,
Inc.  ("Connect"),  Netscape Communications  Corporation ("Netscape"),  and Open
Market Incorporated ("OMI"),  among others. In  addition, Microsoft  Corporation
("Microsoft")   has  also  announced  its   intention  to  offer  Internet-based
electronic commerce software.  Many of these  competitors have longer  operating
histories,  and significantly greater financial, technical, marketing, and other
resources than the Company and thus may  be able to respond more quickly to  new
or  changing opportunities, technologies, and  customer requirements. Also, many
current and  potential  competitors  have  greater  name  recognition  and  more
extensive  customer bases that could be  leveraged, thereby gaining market share
to the  Company's detriment.  Such competitors  may be  able to  undertake  more
extensive  promotional activities,  adopt more  aggressive pricing  policies and
offer more attractive terms to purchasers than the Company. Moreover, certain of
the Company's current and potential competitors, such as Netscape and Microsoft,
are likely to bundle their products in  a manner that may discourage users  from
purchasing  products offered  by the Company.  The Company  has also experienced
competition from third-party developers, such as Web content developers, as well
as from in-house development  efforts by potential  customers or partners,  both
 
                                       8
<PAGE>
of  which  represent  significant  competition for  the  Company's  products. In
addition, current and  potential competitors have  established or may  establish
cooperative  relationships  among themselves  or with  third parties  to enhance
their products. Accordingly, it  is possible that  new competitors or  alliances
among competitors may emerge and rapidly acquire significant market share. There
can  be no assurance that  the Company will be  able to compete effectively with
current or future  competitors or that  the competitive pressures  faced by  the
Company  will  not have  a material  adverse effect  on the  Company's business,
financial condition, and operating results. See "Business -- Competition."
 
PRODUCT CONCENTRATION
 
    To date, substantially all of the Company's revenues have been  attributable
to  sales  of  licenses of  the  BroadVision One-To-One  application  system and
related services.  The  Company  currently expects  the  BroadVision  One-To-One
application  system  and related  services  to account  for  most of  its future
revenues. Accordingly,  if  any  of  the Company's  customers  is  not  able  to
successfully  develop  and deploy  an online  marketplace using  the BroadVision
One-To-One application system, the Company's reputation could be damaged,  which
could  have  a  material adverse  effect  on the  Company's  business, financial
condition, and operating results. In  addition, factors adversely affecting  the
pricing  of or demand for the BroadVision One-To-One application system, such as
competition or technological change, could have a material adverse effect on the
Company's business, financial  condition, and operating  results. The  Company's
future financial performance will depend, in significant part, on the successful
development,  introduction, and customer acceptance of new and enhanced versions
of the BroadVision One-To-One application system and of new products the Company
develops. There  can be  no assurance  that the  Company will  be successful  in
upgrading and continuing to market the BroadVision One-To-One application system
or  that the  Company will  successfully develop  new products  or that  any new
products will achieve market acceptance. See "Business -- Products and Services"
and "Business -- Product Development."
 
LENGTHY SALES AND IMPLEMENTATION CYCLES
 
    The license of the Company's  software products is often an  enterprise-wide
decision  by prospective customers and can be expected to require the Company to
engage in a lengthy sales cycle to  provide a significant level of education  to
prospective  customers regarding the use and benefits of the Company's products.
In addition, the implementation of the Company's products involves a significant
commitment of resources by  customers or by  the Company's Interactive  Services
Group  ("ISG") consultants  over an  extended period of  time. As  a result, the
Company's sales and customer  implementation cycles are subject  to a number  of
significant  delays over  which the  Company has little  or no  control. In many
cases, the Company  expects to recognize  a substantial portion  of the  revenue
related  to the sale of BroadVision  One-To-One upon deployment or production by
the customer of the system. As a  result, delays in license transactions due  to
lengthy  sales cycles or delays in customer production or deployment of a system
could have  a  material adverse  effect  on the  Company's  business,  financial
condition,  and operating  results and  can be  expected to  cause the Company's
operating  results  to   vary  significantly  from   quarter  to  quarter.   See
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations" and "Business -- Sales and Marketing."
 
RAPID TECHNOLOGICAL CHANGE; NEW PRODUCT DELAYS
 
    The  information  services,  software,  and  communications  industries  are
characterized  by rapid technological change,  changes in customer requirements,
frequent new product  and service introductions  and enhancements, and  emerging
industry  standards.  The introduction  of products  and services  embodying new
technologies and  the emergence  of  new industry  standards and  practices  can
render  existing products and services  obsolete and unmarketable. The Company's
future success  will  depend,  in  part,  on  its  ability  to  develop  leading
technologies,  enhance its existing products  and services, develop new products
and services that address the increasingly sophisticated and varied needs of its
prospective customers,  and  respond  to  technological  advances  and  emerging
industry  standards  and practices  on a  timely  and cost-effective  basis. The
Company's  only  commercially  available  product,  the  BroadVision  One-To-One
application system, was introduced in December 1995, and the Company expects, in
the  future, to  introduce enhanced  versions of this  product as  well as other
products and services. The development of new products and services (such as the
Company's next two  products in  development, a taxonomy  modeling and  matching
application  product  and a  consumer online  service)  or enhanced  versions of
existing products and services (such as  Version 2.0 of the BroadVision  One-To-
 
                                       9
<PAGE>
One  application system), entails  significant technical risks.  There can be no
assurance  that  the  Company  will  be  successful  in  effectively  using  new
technologies,  adapting its products to emerging industry standards, developing,
introducing, and marketing product and service enhancements, or new products and
services, or  that it  will  not experience  difficulties  that could  delay  or
prevent the successful development, introduction, or marketing of these products
and  services, or that its new  product and service enhancements will adequately
meet the requirements of the marketplace  and achieve market acceptance. If  the
Company  is unable, for technical or other reasons, to develop and introduce new
products and services  or enhancements of  existing products and  services in  a
timely   manner  in   response  to   changing  market   conditions  or  customer
requirements, or if new products and services do not achieve market  acceptance,
the  Company's  business, financial  condition,  and operating  results  will be
materially adversely affected.  See "Business  -- Technology"  and "Business  --
Product Development."
 
RISKS OF PRODUCT DEFECTS
 
    Sophisticated  software products, such as those  of the Company, may contain
undetected errors  or  failures  that  become apparent  when  the  products  are
introduced  or when the volume  of services provided increases.  There can be no
assurance that, despite testing by  the Company and potential customers,  errors
will  not be  found in  the Company's products,  resulting in  loss of revenues,
delay in market acceptance,  diversion of development  resources, damage to  the
Company's  reputation, or increased service and warranty costs, which would have
a material adverse effect  on the Company's  business, financial condition,  and
operating results. See "Business -- Product Development."
 
RISKS ASSOCIATED WITH ENCRYPTION TECHNOLOGY
 
    A  significant barrier  to online commerce  and communication  is the secure
exchange of value and confidential information over public networks. The Company
relies  on  encryption  and  authentication  technology,  including  public  key
cryptography  technology  licensed  from  RSA Data  Security,  Inc.  ("RSA"), to
provide the security and authentication necessary to effect the secure  exchange
of  value and confidential information. There  can be no assurance that advances
in computer capabilities, new discoveries in the field of cryptography or  other
events  or developments will not result in a  compromise or breach of the RSA or
other algorithms used by  the Company to protect  customer transaction data.  If
any  such compromise of  the Company's security  were to occur,  it could have a
material adverse  effect on  the Company's  business, financial  condition,  and
operating results. See "Business -- Technology."
 
RISKS ASSOCIATED WITH EXPANDING DISTRIBUTION
 
    To  date, the Company has sold its  products through its direct sales force.
The Company's ability to achieve significant  revenue growth in the future  will
depend in large part on its success in recruiting and training sufficient direct
sales   personnel   and   establishing   and   maintaining   relationships  with
distributors, resellers, systems integrators, and other third parties.  Although
the Company is currently investing, and plans to continue to invest, significant
resources  to expand its  sales force and  to develop distribution relationships
with third-party distributors and resellers, the Company may at times experience
difficulty in recruiting qualified sales personnel and in establishing necessary
third-party alliances. There can be no  assurance that the Company will be  able
to  successfully expand its direct sales force or other distribution channels or
that any such expansion will result in  an increase in revenues. Any failure  by
the  Company to  expand its  direct sales  force or  other distribution channels
would materially adversely affect  the Company's business, financial  condition,
and  operating  results.  See "--  Dependence  on Key  Personnel,"  "Business --
Strategy" and "Business -- Sales and Marketing."
 
DEPENDENCE ON SYSTEMS INTEGRATORS
 
    The  Company's  potential   customers  may  rely   on  third-party   systems
integrators  to develop, deploy, and manage  online marketplaces. If the Company
were unable to adequately  train a sufficient number  of systems integrators  or
if, for any reason, a large number of such integrators were to adopt a different
product  or technology instead of the BroadVision One-To-One application system,
the Company's  business, financial  condition, and  operating results  could  be
materially and adversely affected.
 
                                       10
<PAGE>
DEPENDENCE ON INTELLECTUAL PROPERTY RIGHTS
 
    The  Company's success and ability to compete are dependent to a significant
degree on its proprietary technology. The Company relies primarily on copyright,
trade secret, and trademark  law to protect its  technology. The Company has  no
patents.  The Company  has applied  for a United  States patent  with respect to
certain aspects of the BroadVision One-To-One application system, but there  can
be  no assurance that  a patent will  be granted pursuant  to the application or
that, if granted, such patent would survive a legal challenge to its validity or
provide significant protection. Likewise, effective trademark protection may not
be available for the  Company's marks. For example,  the Company has applied  to
register "BroadVision One-To-One" as a trademark with respect to the BroadVision
One-To-One  application system, but  there can be no  assurance that the Company
will be able to  secure trademark registration  or other significant  protection
for  this product name. It is possible that competitors of the Company or others
will adopt product names similar to "One-To-One," thereby impeding the Company's
ability to build brand identity and possibly leading to customer confusion.  The
source  code for the Company's proprietary software is protected both as a trade
secret and  as  a  copyrighted work.  The  Company's  policy is  to  enter  into
confidentiality  and assignment agreements with  its employees, consultants, and
vendors and generally  to control access  to and distribution  of its  software,
documentation,   and  other   proprietary  information.   Notwithstanding  these
precautions, it may be possible  for a third party  to copy or otherwise  obtain
and  use  the  Company's  software  or  other  proprietary  information  without
authorization  or   to   develop  similar   software   independently.   Policing
unauthorized  use of the  Company's products is  difficult, particularly because
the global nature  of the Internet  makes it difficult  to control the  ultimate
destination or security of software or other data transmitted. The laws of other
countries  may  afford the  Company  little or  no  effective protection  of its
intellectual property. There  can be no  assurance that the  steps taken by  the
Company  will  prevent misappropriation  of  its technology  or  that agreements
entered into for that purpose will  be enforceable. In addition, litigation  may
be  necessary  in  the future  to  enforce the  Company's  intellectual property
rights, to protect the  Company's trade secrets, to  determine the validity  and
scope  of  the proprietary  rights of  others,  or to  defend against  claims of
infringement or invalidity. Such litigation, whether successful or unsuccessful,
could result in substantial costs and  diversions of resources, either of  which
could  have  a  material adverse  effect  on the  Company's  business, financial
condition, and operating  results. See  "Business --  Intellectual Property  and
Other Proprietary Rights."
 
   
DEFERRED TAX ASSETS
    
 
   
    Deferred  tax  assets and  liabilities are  determined based  on differences
between the financial reporting and tax bases of assets and liabilities and  are
measured  using  the enacted  tax rates  and laws  that will  be in  effect when
the differences  are  expected to  reverse.  The  Company has  provided  a  full
valuation  allowance against  its net deferred  tax assets as  it has determined
that it  is more  likely than  not  that the  deferred tax  assets will  not  be
realized.  The  Company's  accounting  for  deferred  taxes  under  Statement of
Financial Accounting Standards No.  109 involves the evaluation  of a number  of
factors  concerning the realizability  of the Company's  deferred tax assets. To
support the Company's conclusion that  a full valuation allowance was  required,
management  primarily  considered  such  factors  as  the  Company's  history of
operating losses  and  expected  near-term  future losses,  the  nature  of  the
Company's  deferred tax assets, and the  lack of significant firm sales backlog.
Although management's operating  plans assume  taxable and  operating income  in
future  periods,  management's  evaluation  of  all  the  available  evidence in
assessing the realizability of the deferred tax assets indicates that such plans
were not considered sufficient to overcome the available negative evidence.
    
 
RISK OF INFRINGEMENT
 
   
    The Company may, in the future, receive notices of claims of infringement of
other parties' trademark, copyright, and other proprietary rights. Although,  to
date,  the Company has not received any  such notices, there can be no assurance
that claims  for  infringement  or invalidity  (or  claims  for  indemnification
resulting  from infringement claims) will not  be asserted or prosecuted against
the Company. In  particular, claims could  be asserted against  the Company  for
violation  of trademark, copyright, or other laws as  a result of the use by the
Company, its customers,  or other  third parties  of the  Company's products  to
transmit,  disseminate, or display information over or on the Internet. Any such
claims, with or  without merit,  could be time  consuming to  defend, result  in
costly  litigation, divert  management's attention and  resources, cause product
shipment delays,  or require  the Company  to enter  into royalty  or  licensing
agreements. There can be no assurance that such licenses
    
 
                                       11
<PAGE>
would  be  available  on reasonable  terms,  if  at all,  and  the  assertion or
prosecution of  any such  claims could  have a  material adverse  effect on  the
Company's business, financial condition, and operating results. See "Business --
Intellectual Property and Other Proprietary Rights."
 
DEPENDENCE ON CERTAIN LICENSES
 
    The  Company relies  in part  on certain  technology which  it licenses from
third parties, including relational database management systems ("RDBMSs")  from
Oracle Corporation ("Oracle") and Sybase, Inc. ("Sybase"), object request broker
software  from IONA, Ltd. ("IONA"), and  other software which is integrated with
internally developed software and used in the Company's software to perform  key
functions.  In  this  regard, all  of  the Company's  services  incorporate data
encryption and authentication technology licensed from RSA. The Company is aware
of a  dispute between  Cylink Corporation  ("Cylink") and  RSA in  which  Cylink
alleges  that license  agreements between RSA  and its  customers, including the
Company, relating to certain RSA software  conflict with rights held by  Cylink.
RSA  has advised its customers that the allegations of Cylink are unfounded. RSA
and Cylink have  completed an  arbitration proceeding  of the  dispute. RSA  has
taken  the  position that  it prevailed  on  all material  issues, and  that its
licenses, including the license to the Company, are valid and unaffected by  the
arbitration  decision.  Cylink  has  taken  the  position  that  the arbitration
decision may  require  RSA  licensees,  including  the  Company,  to  obtain  an
additional  license of certain patents controlled  by Cylink. RSA has maintained
that no such additional license is required and has instituted a lawsuit against
Cylink to bar Cylink from claiming otherwise. The Company is unable to ascertain
the validity of Cylink's allegations or whether or not the arbitration  decision
may  require  the Company  to obtain  any additional  license. In  the Company's
license agreement with RSA,  RSA has agreed to  defend, indemnify, and hold  the
Company  harmless with respect to  any claim by a  third party that the licensed
software infringes any patent or other proprietary right. Although the Company's
license is fully paid, there can be no assurance that the outcome of the dispute
between RSA and Cylink will not lead  to royalty obligations by the Company  for
which  RSA is unwilling or unable to  indemnify the Company, or that the Company
would be able to obtain any additional license on commercially reasonable  terms
or  at all. There can also be  no assurance that the Company's other third-party
technology licenses will continue to be available to the Company on commercially
reasonable terms, if  at all. The  loss or  inability to maintain  any of  these
technology  licenses could  result in  delays in  introduction of  the Company's
products and services until equivalent technology, if available, is  identified,
licensed,  and integrated,  which could  have a  material adverse  effect on the
Company's business, financial condition, and operating results. See "Business --
Intellectual Property and Other Proprietary Rights."
 
DEPENDENCE ON KEY PERSONNEL
 
    The Company's performance is substantially  dependent on the performance  of
its  executive officers and key employees, most of whom have worked together for
only a short period of time. The  Company is dependent on its ability to  retain
and  motivate highly qualified  personnel, especially its  management and highly
skilled development teams. The Company does not have "key person" life insurance
policies on any of  its employees. The loss  of the services of  any of its  key
employees,  particularly its founder  and Chief Executive  Officer, Pehong Chen,
could have  a  material adverse  effect  on the  Company's  business,  financial
condition,  and operating results. The Company's  future success also depends on
its continuing  ability  to  identify,  hire, train,  and  retain  other  highly
qualified  technical and managerial personnel. Competition for such personnel is
intense. There can be  no assurance that  the Company will  be able to  attract,
assimilate,  or  retain  qualified  technical and  managerial  personnel  in the
future, and the failure of  the Company to do so  would have a material  adverse
effect  on the Company's  business, financial condition,  and operating results.
See "Business -- Employees" and "Management."
 
GOVERNMENT REGULATION
 
   
    There can be no assurance that a federal, state, or foreign agency will  not
attempt  to regulate the  Company's activities. The  Company anticipates that it
may be required to comply with additional regulations, if enacted by federal  or
state  authorities, as the market for  online commerce evolves. The Company also
may be subject to foreign laws and state and foreign sales and use tax laws.  If
enacted  or deemed applicable  to the Company, such  laws, rules, or regulations
could  be  imposed  on  the  Company's  activities  or  its  business,   thereby
    
 
                                       12
<PAGE>
rendering  the Company's business or operations  more costly or burdensome, less
efficient, or impossible, any of which  could have a material adverse effect  on
the Company's business, financial condition, and operating results.
 
    Due  to the increasing popularity of the  Internet, it is possible that laws
and regulations may  be enacted with  respect to the  Internet, covering  issues
such  as user privacy,  pricing, content, and quality  of products and services.
For example, because the Company's products involve the solicitation of personal
data regarding individual consumers, the  Company's business could be  adversely
affected  by laws regulating the solicitation, collection, or processing of such
data. The Telecommunications  Act of 1996,  which was enacted  in January  1996,
prohibits the transmission over the Internet of certain types of information and
content.  The  scope  of  the  prohibition  and  liability  associated  with any
violation of this Act are currently  unsettled. The imposition upon the  Company
and  other software and service providers of potential liability for information
carried on or  disseminated through  its application systems  could require  the
Company  to implement measures  to reduce its exposure  to such liability, which
may require the expenditure of substantial resources, or to discontinue  certain
services.  The  increased attention  focused upon  these  liability issues  as a
result of  the  Telecommunications Act  could  adversely affect  the  growth  of
Internet  and private network use. Any costs incurred by the Company as a result
of such liability or asserted liability could have a material adverse effect  on
the Company's business, financial condition, and operating results. In addition,
the  adoption of other laws or regulations may  reduce the rate of growth of the
Internet, which could in turn decrease the demand for the Company's services and
increase the  Company's  cost of  doing  business,  or could  otherwise  have  a
material  adverse  effect on  the Company's  business, financial  condition, and
operating results.
 
    The Company's software utilizes encryption  technology, the export of  which
is  regulated by the  United States government.  There can be  no assurance that
export regulations,  either in  their current  form or  as may  be  subsequently
enacted, will not limit the Company's ability to distribute its software outside
the  United States.  Moreover, federal  or state  legislation or  regulation may
further limit levels of encryption or authentication technology that the Company
is able to utilize in its software. While the Company takes precautions  against
unlawful exportation of its software, the global nature of the Internet makes it
difficult to effectively control the distribution of software. Any revocation or
modification  of  the Company's  export authority,  unlawful exportation  of the
Company's software, or  adoption of  new legislation or  regulation relating  to
exportation  of software and encryption technology could have a material adverse
effect on the Company's business, financial condition, and operating results.
 
FUTURE CAPITAL NEEDS; UNCERTAINTY OF ADDITIONAL FINANCING
 
   
    The  Company  currently  anticipates  that  its  available  cash  resources,
combined  with the net proceeds of this offering, will be sufficient to meet its
presently anticipated working capital  and capital expenditure requirements  for
at  least the next 12 months. However,  the Company may need to raise additional
funds in  order  to  support  more rapid  expansion,  develop  new  or  enhanced
services,  respond to competitive pressures, acquire complementary businesses or
technologies, or respond to unanticipated requirements. If additional funds  are
raised  through the issuance  of equity securities,  the percentage ownership of
the stockholders of  the Company  will be reduced,  stockholders may  experience
additional  dilution, or such equity securities may have rights, preferences, or
privileges senior to those of the  holders of the Company's Common Stock.  There
can  be no assurance that additional financing  will be available when needed on
terms favorable to the Company, if at  all. If adequate funds are not  available
or  are not available on acceptable terms,  the Company may be unable to develop
or enhance its products, take advantage  of future opportunities, or respond  to
competitive pressures or unanticipated requirements, which could have a material
adverse  effect on  the Company's  business, financial  condition, and operating
results. See  "Use of  Proceeds," "Dilution"  and "Management's  Discussion  and
Analysis  of  Financial Condition  and Results  of  Operations --  Liquidity and
Capital Resources."
    
 
MANAGEMENT OF A CHANGING BUSINESS
 
    The Company has experienced substantial change and expansion in its business
and operations since its inception in 1993 and expects to continue to experience
periods of rapid change. The Company's past expansion has placed, and any future
expansion would  place, significant  demands  on the  Company's  administrative,
operational,  financial,  and  other resources.  The  Company  expects operating
expenses and staffing levels to
 
                                       13
<PAGE>
increase substantially in the future. In particular, the Company intends to hire
a  significant  number  of  additional  personnel  in  1996  and  later   years.
Competition  for such personnel is  intense, and there can  be no assurance that
the Company will  be able to  attract, assimilate, or  retain additional  highly
qualified  personnel in the future. The Company also expects to expend resources
with respect  to future  expansion  of its  accounting and  internal  management
systems  and the implementation of  a variety of new  systems and procedures. In
addition, the Company expects that  future expansion will continue to  challenge
the  Company's  ability to  train, motivate,  and manage  its employees,  and to
attract and  retain qualified  senior managers  and technical  persons, such  as
programmers  and software architects. If the  Company's revenues do not increase
in proportion to its operating expenses, the Company's management systems do not
expand to meet increasing demands, the Company fails to attract, assimilate, and
retain qualified  personnel,  or the  Company's  management otherwise  fails  to
manage  the Company's expansion  effectively, there would  be a material adverse
effect on the  Company's business, financial  condition, and operating  results.
See "Business -- Employees" and "Management."
 
RISKS ASSOCIATED WITH INTERNATIONAL STRATEGY
 
    A  component  of the  Company's  strategy is  its  planned expansion  of its
international activities.  To  date,  the  Company  has  limited  experience  in
developing  localized versions of its products and in marketing and distributing
its products internationally. There can be no assurance that the Company will be
able to successfully  market, sell,  and deliver its  products in  international
markets.  In addition,  there are  certain risks  inherent in  doing business in
international markets, such  as unexpected changes  in regulatory  requirements,
export controls relating to encryption technology and other export restrictions,
tariffs  and other trade barriers, difficulties in staffing and managing foreign
operations, political  instability,  fluctuations in  currency  exchange  rates,
reduced  protection for intellectual property rights in some countries, seasonal
reductions in business activity during the  summer months in Europe and  certain
other parts of the world, and potentially adverse tax consequences, any of which
could  adversely impact the  success of the  Company's international operations.
There can be  no assurance  that one or  more of  such factors will  not have  a
material  adverse effect  on the  Company's future  international operations, if
any, and,  consequently, on  the Company's  business, financial  condition,  and
operating results. See "Business -- Sales and Marketing."
 
MANAGEMENT'S DISCRETION AS TO USE OF UNALLOCATED NET PROCEEDS
 
    The  Company has not designated  any specific use for  the net proceeds from
the sale  of Common  Stock described  in this  Prospectus. Rather,  the  Company
expects  to  use  the net  proceeds  for general  corporate  purposes, including
working capital.  Consequently, the  Board of  Directors and  management of  the
Company  will have significant flexibility in  applying the net proceeds of this
offering. See "Use of Proceeds."
 
CONCENTRATION OF STOCK OWNERSHIP
 
    Upon completion  of  this  offering, the  Company's  present  directors  and
executive  officers  and  their  respective  affiliates  will  beneficially  own
approximately 71.6%  of  the  outstanding  Common  Stock.  As  a  result,  these
stockholders,  if  they  act  together, will  be  able  to  exercise significant
influence  over  all  matters  requiring  stockholder  approval,  including  the
election  of directors and approval  of significant corporate transactions. Such
concentration of ownership may also have the effect of delaying, preventing,  or
deterring  a change in control of  the Company. See "Principal Stockholders" and
"Description of Capital Stock --  Antitakeover Effects of Provisions of  Charter
Documents and Delaware Law."
 
NO PRIOR PUBLIC MARKET; POSSIBLE VOLATILITY OF STOCK PRICE
 
    Prior  to this offering, there  has been no public  market for the Company's
Common Stock, and there can be no assurance that an active public market for the
Common Stock  will develop  or  be sustained  after  the offering.  The  initial
offering  price  will be  determined by  negotiation among  the Company  and the
Underwriters based upon several factors. For  a discussion of the factors to  be
taken  into  account  in  determining the  initial  public  offering  price, see
"Underwriting." The market price of the  Company's Common Stock is likely to  be
highly  volatile  and  could be  subject  to  wide fluctuations  in  response to
quarterly  variations  in  operating  results,  announcements  of  technological
innovations  or  new software  or services  by the  Company or  its competitors,
changes in  financial  estimates by  securities  analysts, or  other  events  or
factors,  many of which are beyond the Company's control. In addition, the stock
market has  experienced  significant price  and  volume fluctuations  that  have
particularly  affected  the  market prices  of  equity securities  of  many high
technology companies and that
 
                                       14
<PAGE>
often have been unrelated to the operating performance of such companies.  These
broad market fluctuations may adversely affect the market price of the Company's
Common  Stock. In the past, following periods  of volatility in the market price
for a company's securities,  securities class action  litigation has often  been
instituted. Such litigation could result in substantial costs and a diversion of
management  attention and resources, which could  have a material adverse effect
on the Company's business, financial condition, and operating results.
 
SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Sales of substantial numbers of shares of Common Stock in the public  market
following  this offering could  adversely affect the market  price of the Common
Stock. Upon completion of  this offering, the Company  will have outstanding  an
aggregate  of 20,599,484 shares of Common Stock, based upon the number of shares
outstanding as of April  16, 1996. Of  these shares, all of  the shares sold  in
this   offering  will  be  freely   tradeable  without  restriction  or  further
registration under  the Securities  Act  of 1933,  as amended  (the  "Securities
Act"),  unless such shares are purchased by "affiliates" of the Company, as that
term is  defined  in Rule  144  under  the Securities  Act  ("Affiliates").  The
remaining  16,599,484 shares of Common Stock  held by existing stockholders (the
"Restricted Shares") are "restricted securities" as that term is defined in Rule
144. Restricted Shares may be sold in the public market only if registered or if
they qualify  for an  exemption from  registration under  Rule 144  or Rule  701
promulgated  under the Securities  Act. As a  result of contractual restrictions
and the provisions of Rule 144 and Rule 701, additional shares will be available
for sale in  the public  market as  follows: (i)  no Restricted  Shares will  be
eligible  for immediate  sale on  the date  of this  Prospectus; (ii) 12,578,546
Restricted Shares  will be  eligible for  sale upon  expiration of  the  lock-up
agreements  180 days after the date of  this Prospectus; and (iii) the remainder
of the Restricted Shares will be eligible for sale from time to time  thereafter
upon  expiration of  their respective two-year  holding periods.  Pursuant to an
agreement between the Company and  the holders (or their permitted  transferees)
of  approximately 14,934,975 shares of Common  Stock, these holders are entitled
to certain rights  with respect  to the registration  of such  shares under  the
Securities Act.
    
 
   
    Prior to this offering, there has been no public market for the Common Stock
of  the Company, and the effect, if any,  that the sale or availability for sale
of shares of  additional Common  Stock will  have on  the trading  price of  the
Common  Stock cannot be predicted. Nevertheless, sales of substantial amounts of
such shares in the public market, or the perception that such sales could occur,
could adversely affect the  trading price of the  Common Stock and could  impair
the  Company's future ability to raise capital through an offering of its equity
securities. See "Shares Eligible  for Future Sale"  and "Description of  Capital
Stock."
    
 
IMMEDIATE AND SUBSTANTIAL DILUTION
 
    Investors   participating  in   this  offering  will   incur  immediate  and
substantial dilution. To the extent outstanding options or warrants to  purchase
the Common Stock are exercised, there will be further dilution. See "Dilution."
 
EFFECTS OF CERTAIN CHARTER AND BYLAW PROVISIONS
 
   
    The  Company's  Amended  and  Restated  Certificate  of  Incorporation  (the
"Restated Certificate")  authorizes  the  Board  of Directors  to  issue  up  to
5,000,000  shares  of  Preferred  Stock  and  to  determine  the  price, rights,
preferences, and privileges,  including voting rights,  of those shares  without
any  further vote or  action by the  stockholders. The rights  of the holders of
Common Stock will be subject to, and may be adversely affected by, the rights of
the holders  of any  Preferred  Stock that  may be  issued  in the  future.  The
Restated  Certificate and Amended  and Restated Bylaws  (the "Restated Bylaws"),
among other  things,  require that  stockholder  actions occur  at  duly  called
meetings of the stockholders, do not permit cumulative voting in the election of
directors,  and  require advance  notice of  stockholder proposals  and director
nominations. Certain provisions contained in the Company's charter documents and
certain applicable  provisions  of  Delaware  law could  serve  to  depress  the
Company's  stock price or  discourage a hostile bid  in which stockholders could
receive a premium for their shares. In addition, these provisions could have the
effect of making it more  difficult for a third party  to acquire a majority  of
the  outstanding voting  stock of  the Company,  or delay,  prevent, or  deter a
merger, acquisition,  tender offer  in which  the Company's  stockholders  could
receive  a  premium for  their shares,  or a  proxy contest  for control  of the
Company or  other  change in  the  Company's management.  See  "Management"  and
"Description of Capital Stock."
    
 
                                       15
<PAGE>
                                USE OF PROCEEDS
 
    The  net proceeds from the sale of  4,000,000 shares of Common Stock offered
hereby, at an  assumed initial  public offering price  of $9.00  per share,  are
estimated   to   be   $32,530,000   ($37,552,000   assuming   the  Underwriters'
over-allotment option  is  exercised  in  full),  after  deducting  underwriting
discounts  and  commissions  and  estimated  offering  expenses  payable  by the
Company.
 
    The principal purposes of this offering are to obtain additional capital, to
create a public market for the Company's Common Stock, and to facilitate  future
access by the Company to the public equity markets. The Company anticipates that
it will use the net proceeds for working capital and general corporate purposes.
Although the Company may use a portion of the net proceeds to license or acquire
new products or technologies or to acquire or invest in businesses complementary
to  the  Company's  current  business, the  Company  currently  has  no specific
agreements or commitments in this regard  and no such agreements or  commitments
are  currently being  negotiated. The Board  of Directors and  management of the
Company will have significant flexibility in  applying the net proceeds of  this
offering.  The  amounts and  timing of  the  Company's actual  expenditures will
depend upon  numerous factors,  including the  status of  the Company's  product
development  efforts, competition,  and marketing and  sales activities. Pending
such uses, the Company intends  to invest the net  proceeds of this offering  in
short-term, investment-grade, interest-bearing securities.
 
                                DIVIDEND POLICY
 
    The Company has not declared or paid any cash dividends since its inception.
The  Company  currently intends  to retain  any future  earnings to  finance the
growth and development  of its  business and  does not  intend to  pay any  cash
dividends  in  the  foreseeable  future.  Future  dividends,  if  any,  will  be
determined by the Board of Directors.
 
                                       16
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth the capitalization of the Company as of March
31, 1996 (i) on an actual basis, (ii)  on a pro forma basis to reflect the  sale
of  634,375 shares in the Series E Financing and the automatic conversion of all
outstanding shares of the Preferred Stock into 9,237,975 shares of Common Stock,
which will occur automatically upon the  completion of this offering, and  (iii)
as adjusted to reflect the effectiveness of the Restated Certificate and to give
effect  to the sale of the 4,000,000 shares of Common Stock offered hereby at an
assumed initial public offering price of $9.00 per share and the receipt of  the
estimated  net proceeds therefrom. This table should be read in conjunction with
the Financial  Statements and  Notes thereto  and "Management's  Discussion  and
Analysis  of Financial Condition and Results of Operations," appearing elsewhere
in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                                                         MARCH 31, 1996
                                                                              -------------------------------------
                                                                               ACTUAL     PRO FORMA    AS ADJUSTED
                                                                              ---------  -----------  -------------
 
<S>                                                                           <C>        <C>          <C>
Long-term debt and non-current portion of capital lease obligations.........  $     569   $     569     $     569
                                                                              ---------  -----------  -------------
Stockholders' equity:
  Preferred Stock, issuable in series, $0.0001 par value; 10,000,000 shares
   authorized, 8,603,600 shares outstanding, actual; 15,000,000 shares
   authorized, no shares outstanding, pro forma; 5,000,000 shares
   authorized, no shares outstanding, as adjusted (1).......................          1      --            --
  Common Stock, $0.0001 par value, 22,000,000 shares authorized, 7,344,042
   shares outstanding, actual; 30,000,000 shares authorized, 16,582,017
   shares outstanding, pro forma; and 50,000,000 shares authorized,
   20,582,017 shares outstanding, as adjusted(1)............................          1           2             2
  Additional paid-in capital................................................     13,088      18,143        50,673
  Deferred compensation related to grant of stock options...................     (2,436)     (2,436)       (2,436)
  Deficit accumulated during the development stage..........................     (7,822)     (7,822)       (7,822)
                                                                              ---------  -----------  -------------
    Total stockholders' equity..............................................      2,832       7,887        40,417
                                                                              ---------  -----------  -------------
      Total capitalization..................................................  $   3,401   $   8,456     $  40,986
                                                                              ---------  -----------  -------------
                                                                              ---------  -----------  -------------
</TABLE>
    
 
- ------------
   
(1) Excludes, as of April 16, 1996, shares of Common Stock reserved for issuance
    upon exercise of (i) outstanding  stock options to acquire 2,020,558  shares
    of  Common Stock with a weighted average  exercise price of $0.86 per share,
    (ii) an outstanding warrant to acquire  33,750 shares of Series C  Preferred
    Stock  with an exercise price of $2.00 per share, which warrant will convert
    into a  warrant  to  purchase  Common Stock  upon  the  completion  of  this
    offering,  and  (iii) an  outstanding option  to  acquire 500,000  shares of
    Series D Preferred  Stock at  an exercise price  of $4.00  per share,  which
    option  will convert into an option to  purchase shares of Common Stock upon
    the completion of this offering. See "Management -- Employee Benefit  Plans"
    and "Description of Capital Stock."
    
 
                                       17
<PAGE>
                                    DILUTION
 
   
    The  pro forma net tangible  book value of the Company  as of March 31, 1996
was approximately $7,887,000, or $0.48 per share of Common Stock. Pro forma  net
tangible  book  value per  share represents  the amount  of the  Company's total
tangible assets  less total  liabilities, divided  by the  pro forma  number  of
shares  of  Common  Stock  outstanding,  after giving  effect  to  the  Series E
Financing and the conversion of all  outstanding shares of Preferred Stock  into
Common  Stock upon the completion of this  offering. Pro forma net tangible book
value dilution per share represents the difference between the amount per  share
paid by purchasers of shares of Common Stock in the offering made hereby and the
pro  forma net tangible book  value per share of  Common Stock immediately after
the completion of this offering. After giving effect to the sale by the  Company
of  4,000,000 shares of Common Stock offered hereby at an assumed initial public
offering price of $9.00  per share, after  deducting underwriting discounts  and
commissions  and estimated  offering expenses, the  pro forma  net tangible book
value at March 31, 1996 would have been $40,417,000, or approximately $1.96  per
share.  This represents  an immediate  increase in  pro forma  net tangible book
value of $1.48 per share to  existing stockholders and an immediate dilution  of
$7.04  per share to new  investors purchasing Common Stock  in this offering, as
illustrated by the following table:
    
 
<TABLE>
<S>                                                                     <C>        <C>
Assumed initial public offering price.................................             $    9.00
  Pro forma net tangible book value at March 31, 1996.................  $    0.48
  Increase attributable to new investors..............................       1.48
                                                                        ---------
Pro forma net tangible book value after this offering.................                  1.96
                                                                                   ---------
  Dilution to new investors...........................................             $    7.04
                                                                                   ---------
                                                                                   ---------
</TABLE>
 
    The following table summarizes, on a pro  forma basis as of March 31,  1996,
the  difference between the number of shares  of Common Stock purchased from the
Company, the total consideration  paid and the average  price per share paid  by
existing  stockholders and by  the new investors,  before deducting underwriting
discounts and commissions and estimated offering expenses, at an assumed initial
public offering price of $9.00 per share:
 
   
<TABLE>
<CAPTION>
                                          SHARES PURCHASED         TOTAL CONSIDERATION
                                      ------------------------  -------------------------   AVERAGE PRICE
                                         NUMBER      PERCENT       AMOUNT       PERCENT       PER SHARE
                                      ------------  ----------  -------------  ----------  ---------------
<S>                                   <C>           <C>         <C>            <C>         <C>
Existing stockholders...............    16,582,017       80.6%  $  15,568,000       30.2%     $    0.94
New investors.......................     4,000,000       19.4      36,000,000       69.8           9.00
                                      ------------      -----   -------------      -----
  Total.............................    20,582,017      100.0%  $  51,568,000      100.0%
                                      ------------      -----   -------------      -----
                                      ------------      -----   -------------      -----
</TABLE>
    
 
   
    The calculation  of  pro  forma  net  tangible  book  value  and  the  other
computations  above assume no exercise of outstanding stock options or warrants.
As of  April  16,  1996,  2,020,558  shares of  Common  Stock  were  subject  to
outstanding  options with a weighted average  exercise price of $0.86 per share,
and 33,750 shares  of Series C  Preferred Stock were  subject to an  outstanding
warrant  with an exercise price of $2.00 per share. In addition, as of April 16,
1996, an option was outstanding to purchase a total of 500,000 shares of  Series
D  Preferred Stock with an exercise price of $4.00 per share. If all options and
warrants outstanding at April  16, 1996 were exercised  for cash, the pro  forma
net  tangible book value per share  immediately following the completion of this
offering would be $1.91 per share. This represents an immediate dilution in  pro
forma  net  tangible  book  value  of $7.09  per  share  to  new  investors. See
"Management --  Employee  Benefit  Plans"  and Note  4  of  Notes  to  Financial
Statements.  See "Management -- Employee  Benefit Plans" and Note  4 of Notes to
Financial Statements.
    
 
                                       18
<PAGE>
                            SELECTED FINANCIAL DATA
 
    The  selected financial  data set  forth below as  of December  31, 1994 and
1995, and for the period from inception to December 31, 1993 and the years ended
December 31, 1994  and 1995, are  derived from the  Company's audited  financial
statements  which are included elsewhere in  this Prospectus. Balance sheet data
as of  December  31, 1993  are  derived  from the  Company's  audited  financial
statements  not included in this Prospectus. The  financial data as of March 31,
1996 and for the three months ended March 31, 1995 and 1996 are derived from the
Company's unaudited financial statements included elsewhere in this  Prospectus.
The unaudited financial statements have been prepared on a basis consistent with
the   Company's  audited  financial  statements  and  include  all  adjustments,
consisting only  of  normal  recurring  adjustments,  that  management  believes
necessary  for  a  fair presentation  of  the Company's  financial  position and
results of operations for these periods.  The selected financial data set  forth
below  should be read in conjunction  with "Management's Discussion and Analysis
of Financial Condition and Results  of Operations," the Financial Statements  of
the  Company  and  Notes  thereto,  and  other  financial  information  included
elsewhere in this Prospectus. Historical results are not necessarily  indicative
of the results to be expected in the future.
<TABLE>
<CAPTION>
                                     PERIOD FROM
                                    MAY 13, 1993        YEARS ENDED             THREE MONTHS         CUMULATIVE
                                     (INCEPTION)        DECEMBER 31,          ENDED MARCH 31,       PERIOD FROM
                                     TO DECEMBER   ----------------------  ----------------------   INCEPTION TO
                                      31, 1993        1994        1995        1995        1996     MARCH 31, 1996
                                    -------------  ----------  ----------  ----------  ----------  --------------
                                                        (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                 <C>            <C>         <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
  Software licenses...............   $        --   $       --  $       --  $       --  $    1,099  $      1,099
  Services........................            --           --         540          --         299           839
                                    -------------  ----------  ----------  ----------  ----------       -------
    Total revenues................            --           --         540          --       1,398         1,938
 
Operating expenses:
  Cost of software licenses.......            --           --          --          --         164           164
  Cost of services................            --           --          23          --          33            56
  Research and development........            12          748       2,229         371         797         3,786
  Selling, general, and
   administrative.................           131        1,023       2,766         500       2,109         6,029
                                    -------------  ----------  ----------  ----------  ----------       -------
    Total operating expenses......           143        1,771       5,018         871       3,103        10,035
                                    -------------  ----------  ----------  ----------  ----------       -------
Operating loss....................          (143 )     (1,771)     (4,478)       (871)     (1,705)       (8,097  )
Other income (expense), net.......             7          101         160          25           7           275
                                    -------------  ----------  ----------  ----------  ----------       -------
Net loss..........................  $       (136 ) $   (1,670) $   (4,318) $     (846) $   (1,698) $     (7,822  )
                                    -------------  ----------  ----------  ----------  ----------       -------
                                    -------------  ----------  ----------  ----------  ----------       -------
Pro forma net loss per share(1)...                             $    (0.23) $    (0.04) $    (0.09)
                                                               ----------  ----------  ----------
                                                               ----------  ----------  ----------
Shares used in computing pro forma
 net loss per share(1)............                                 18,543      18,888      18,576
                                                               ----------  ----------  ----------
                                                               ----------  ----------  ----------
 
<CAPTION>
 
                                                DECEMBER 31,
                                    -------------------------------------  MARCH 31,
                                        1993          1994        1995        1996
                                    -------------  ----------  ----------  ----------
                                                     (IN THOUSANDS)
<S>                                 <C>            <C>         <C>         <C>         <C>         <C>             <C>
BALANCE SHEET DATA:
Cash and cash equivalents...............................................  $   1,503  $     808  $   4,311   $   2,663
Working capital.........................................................      2,358      2,208      3,916       2,073
Total assets............................................................      2,634      2,640      5,857       6,106
Deficit accumulated during the development stage........................       (136)    (1,806)    (6,124)     (7,822)
Total stockholders' equity..............................................      2,478      2,526      4,254       2,832
</TABLE>
 
- ------------
(1) See  Note 2 of Notes to  Financial Statements for information concerning the
    calculation of pro forma net loss per share.
 
                                       19
<PAGE>
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The  following  discussion  of  the  financial  condition  and  results   of
operations  of  the Company  should be  read in  conjunction with  the Financial
Statements and the  Notes thereto  included elsewhere in  this Prospectus.  This
discussion   contains  forward-looking   statements  which   involve  risks  and
uncertainties. The Company's actual results  could differ materially from  those
anticipated  in the forward-looking  statements as a  result of certain factors,
including, but not limited to, those  discussed in "Risk Factors" and  elsewhere
in this Prospectus.
 
OVERVIEW
 
   
    BroadVision  provides an integrated software application system, BroadVision
One-To-One, that  enables  businesses  to create  applications  for  interactive
marketing  and selling services  on the Web. These  applications are designed to
allow non-technical business managers  to tailor Web site  content to the  needs
and  interests of  individual Web site  visitors, personalizing each  visit on a
real-time basis. From its inception in May 1993 to November 1995, the  Company's
operating activities related primarily to designing and developing products, and
to   building   engineering,   sales,  marketing,   and   professional  services
organizations.  In  late  December  1995,   the  Company  introduced  its   only
commercially available product, BroadVision One-To-One.
    
 
    The  Company's revenues are derived from  software license fees and fees for
its services. The Company  generally recognizes license  fees when the  software
has  been delivered,  the customer  acknowledges an  unconditional obligation to
pay, and  the Company  has no  significant obligations  remaining.  Professional
service revenues generally are recognized as services are performed. Maintenance
revenues  are recognized ratably over  the term of the  support period, which is
typically one year. See Note 2 of Notes to Financial Statements.
 
    Since its inception, the Company has incurred substantial costs to research,
develop, and  enhance  its technology  and  products,  to recruit  and  train  a
marketing and sales group, and to establish an administrative organization. As a
result,  the  Company  has incurred  net  losses  in each  fiscal  quarter since
inception and, as of March 31, 1996, had an accumulated deficit of $7.8 million.
The Company anticipates that its operating expenses will increase  substantially
in  the foreseeable  future as it  continues the development  of its technology,
increases its  sales  and marketing  activities,  and creates  and  expands  its
distribution  channels.  Accordingly, the  Company  expects to  incur additional
losses for the foreseeable future. In addition, the Company's limited  operating
history  makes the  prediction of  future results  of operations  difficult and,
accordingly, there can be no assurance that the Company will achieve or  sustain
revenue growth or profitability.
 
   
    To  date,  only  10  companies  have  licensed  the  BroadVision  One-To-One
application system  and  no application  has  been commercially  deployed  using
BroadVision  One-To-One. Accordingly, the  Company has only  a limited operating
history, and  its  prospects  must  be  evaluated in  light  of  the  risks  and
uncertainties  frequently  encountered  by  a  company  in  its  early  stage of
development. The new  and evolving markets  in which the  Company operates  make
these  risks and uncertainties particularly  pronounced. To address these risks,
the Company  must,  among other  things,  successfully implement  its  marketing
strategy,  respond to competitive developments,  continue to develop and upgrade
its  products  and   technologies  more  rapidly   than  its  competitors,   and
commercialize   its   products   and  services   incorporating   these  enhanced
technologies. There  can  be no  assurance  that  the Company  will  succeed  in
addressing any or all of these risks.
    
 
    The  Company had 73 full-time employees at March 31, 1996, up from 46 and 14
at December 31, 1995 and 1994, respectively. The Company's ability to grow  will
depend,  in part, on its success in  adding a substantial number of direct sales
and support personnel in 1996 and future periods. Competition for such personnel
is intense,  and there  can be  no assurance  that the  Company can  retain  its
existing  personnel or that  it will be  able to attract,  assimilate, or retain
additional highly qualified personnel in the future. The Company also expects to
expend resources with respect to future expansion of its accounting and internal
management systems  and the  implementation  of a  variety  of new  systems  and
procedures. In addition, the Company expects that future expansion will continue
to challenge the Company's ability to train, motivate, and manage its employees,
and  to attract and retain qualified senior managers and technical persons, such
as programmers  and  software  architects.  If the  Company's  revenues  do  not
increase  in  proportion to  its  operating expenses,  the  Company's management
 
                                       20
<PAGE>
systems do not expand to meet increasing demands, the Company fails to  attract,
assimilate,   and  retain  qualified  personnel,  or  the  Company's  management
otherwise fails to manage the Company's expansion effectively, there would be  a
material  adverse  effect on  the Company's  business, financial  condition, and
operating results.
 
RESULTS OF OPERATIONS
 
    Amounts from  inception (May  13,  1993) to  December  31, 1993  (the  "1993
Period")  are not comparable to those for  the years ended December 31, 1994 and
1995 due to the different  duration of the periods  and the acceleration of  the
Company's activities and related expenses throughout the periods.
 
  REVENUES
 
   
    SOFTWARE LICENSES.  The Company's products were first commercially available
in  late  December  1995. The  Company  recognized its  first  license revenues,
totaling $1.1 million from  six customers, during the  three months ended  March
31,  1996. Two customers  accounted for $514,000  and $175,000, respectively, of
license revenues. Export license revenues,  primarily to Asia, were $535,000  or
49%  of  total license  revenues for  the quarter.  The Company  derives license
revenues from the sale of three  separate but related products: the  BroadVision
One-To-One  Development System, used by developers  as a platform for developing
interactive marketing  and  selling  applications;  the  BroadVision  One-To-One
Deployment  System, the engine for operating  such applications; and the Dynamic
Command Center ("DCC"), a Windows 95-based product enabling business managers to
dynamically control business rules, such  as pricing, and to obtain  information
on  the  status of  the  application. The  Development  System and  the  DCC are
generally licensed on a per-seat basis, while the Deployment System is generally
licensed based on application size, consisting of two components: the number  of
profiled users tracked by the application and the number of services, or content
providers, sharing the application.
    
 
    SERVICES.  Service revenues consist primarily of consulting and, to a lesser
extent,  post-contract support  and training  service. The  Company recognized a
total of $540,000 in  consulting revenues in the  year ended December 31,  1995,
with  92.6% of that total derived from a single contract development project. In
the  three  months  ended  March  31,  1996,  service  revenues  were  $299,000,
consisting primarily of $257,000 in professional service revenues related to the
design  and implementation of  applications based on  the BroadVision One-To-One
application system, and $42,000 in maintenance revenues. To the extent that  the
Company's  strategy of developing strategic alliances with third parties such as
systems integrators is successful, professional service revenues as a percentage
of total revenues may decrease. However, as the size of the Company's  installed
license  base increases  relative to new  license revenues in  any given period,
post-contract support revenues as a percentage of total revenues may increase.
 
   
    Of the Company's total revenues for  the three months ended March 31,  1996,
revenues  from customers in North America  accounted for 53.3% and revenues from
customers in  the Asia/Pacific  and European  regions accounted  for 46.7%.  The
Company  expects  that international  revenues will  continue  to account  for a
significant portion  of its  total revenues  and expects  to commit  significant
management  time  and  financial  resources to  developing  direct  and indirect
international sales and support  channels. There can  be no assurance,  however,
that  the  Company will  be able  to maintain  or increase  international market
demand for  the BroadVision  One-To-One  application system.  Furthermore,  four
customers  accounted for  83.6% of  the Company's  total revenues  for the three
months ended March 31, 1996; thus, there can be no assurance that the  Company's
revenue mix to date provides any indication of the Company's future revenue mix.
    
 
  OPERATING EXPENSES
 
    The   Company's  operating  expenses   have  increased  substantially  since
inception. The Company believes  that continued expansion  of its operations  is
essential  to achieving  its objectives and,  therefore, intends  to continue to
increase expenditures in all operating areas.
 
   
    COST OF SOFTWARE LICENSES.  Cost of software licenses includes the costs  of
royalties  payable to third parties for software that is embedded in, or bundled
together or sold with,  the Company's products,  product media and  duplication,
and  manuals. The amount of such royalties payable is generally related to sales
volume to the
    
 
                                       21
<PAGE>
   
Company's customers. Cost of software licenses was $164,000 in the three  months
ended  March 31, 1996,  or 14.9% of  the related license  revenues. There was no
cost of software licenses prior to the three months ended March 31, 1996.
    
 
    COST OF SERVICES.  Cost  of services consists primarily of  employee-related
costs  and fees  for third-party  consultants incurred  in providing consulting,
post-contract support, and training services. Cost of services were $23,000,  or
4.3%  of the related service  revenues, in the year  ended December 31, 1995 and
$33,000, or 11.0%  of the related  service revenues, in  the three months  ended
March  31, 1996.  Cost of services  as a  percentage of service  revenues can be
expected to vary significantly from period to period due to the mix of  services
provided  by the Company and  the resources used to  provide these services. The
Company does not expect to  sustain the high rate of  margins earned to date  on
service revenues.
 
   
    RESEARCH  AND  DEVELOPMENT.    Research  and  development  expenses  consist
primarily of  salaries  and other  employee-related  costs and  consulting  fees
related  to the development of the  Company's products. Research and development
expenses increased from $12,000 in the 1993 Period to $748,000 in the year ended
December 31, 1994 and to $2.2 million in the year ended December 31, 1995. These
expenses increased from  $371,000 in the  three months ended  March 31, 1995  to
$797,000 in three months ended March 31, 1996. These amounts reflect significant
headcount  increases  in  each  of the  periods.  The  Company  anticipates that
research and development expenses will continue to increase in absolute  dollars
for  the remainder of 1996 and for 1997 and are expected to exceed $1 million in
each of  the  next four  quarters.  All  expenditures related  to  research  and
development  have been expensed as incurred  and, therefore, the cost of license
revenues includes no amortization of capitalized software development costs. See
Note 2 of Notes to Financial Statements.
    
 
   
    SELLING, GENERAL, AND ADMINISTRATIVE.  Selling, general, and  administrative
expenses  consist  primarily  of  salaries  and  other  employee-related  costs,
commissions  and  other  incentive   compensation,  travel  and   entertainment,
expenditures  for marketing programs, such as collateral materials, trade shows,
public relations, and  creative services,  and fees  for professional  services.
Selling,  general, and  administrative expenses  increased from  $131,000 in the
1993 Period to  $1.0 million in  the year ended  December 31, 1994  and to  $2.8
million  in  the year  ended December  31, 1995.  These expenses  increased from
$500,000 in the three months ended March  31, 1995 to $2.1 million in the  three
months  ended March  31, 1996.  The Company  expects to  continue to  expand its
direct sales and marketing efforts, add administrative staff to support expanded
operations, relocate to new  facilities, and incur  additional costs related  to
being   a  public  company   and,  therefore,  expects   selling,  general,  and
administrative expenses to increase significantly in absolute dollars.
    
 
    The Company has recorded deferred compensation and compensation expense  for
the  difference between  the exercise  price and  the deemed  fair value  of the
Company's Common Stock with respect  to 1,794,000 shares issuable upon  exercise
of options granted in December 1995 and the first quarter of 1996. These amounts
are  initially  recorded  as  deferred compensation  and  will  be  amortized to
selling, general, and  administrative expense  over the vesting  periods of  the
options,  generally 60  months. Deferred  compensation amortized  to expense was
$100,000 for the year ended December 31, 1995 and $110,000 for the three  months
ended  March 31,  1996. The amortization  of deferred compensation  will have an
adverse effect  on the  Company's  reported results  of operations  through  the
second quarter of 2001. See Note 4 of Notes to Financial Statements.
 
  INCOME TAXES
 
    At  March 31, 1996, the Company had federal net operating loss carryforwards
of approximately $5.6 million. Utilization  of the carryforwards may be  subject
to  annual limitation due  to changes in the  Company's ownership resulting from
the  Company's  Preferred  Stock  financings  and  this  offering.  A  valuation
allowance  has been recorded  for the entire  deferred tax asset  as a result of
uncertainties regarding the realization of the asset due to the lack of earnings
history of the Company. See Note 7 of Notes to Financial Statements.
 
   
    Deferred tax  assets and  liabilities are  determined based  on  differences
between  the financial reporting and tax bases of assets and liabilities and are
measured using the enacted tax  rates and laws that will  be in effect when  the
differences  are expected to reverse. The  Company has provided a full valuation
allowance against its net deferred  tax assets as it  has determined that it  is
more  likely than  not that the  deferred tax  assets will not  be realized. The
Company's accounting for deferred taxes under Statement of Financial  Accounting
Standards
    
 
                                       22
<PAGE>
   
No.  109  involves  the  evaluation  of  a  number  of  factors  concerning  the
realizability of the  Company's deferred  tax assets. To  support the  Company's
conclusion  that a full  valuation allowance was  required, management primarily
considered such  factors  as  the  Company's history  of  operating  losses  and
expected  near-term  future losses,  the nature  of  the Company's  deferred tax
assets, and the lack  of significant firm  sales backlog. Although  management's
operating   plans  assume  taxable  and  operating  income  in  future  periods,
management's  evaluation  of  all  the  available  evidence  in  assessing   the
realizability  of the  deferred tax  assets indicates  that such  plans were not
considered sufficient to overcome the available negative evidence.
    
 
  FACTORS AFFECTING OPERATING RESULTS
 
   
    As a result of the Company's limited operating history, the Company does not
have meaningful historical financial data for quarterly periods on which to base
planned operating expenses. The  Company's expense levels are  based in part  on
its  product development requirements  as well as its  expectations as to future
revenues. The  Company anticipates  that its  operating expenses  will  increase
substantially for the foreseeable future as the Company continues to develop and
market  its  initial products,  increases  its sales  and  marketing activities,
creates and expands the distribution channels for its products, and broadens its
customer support  capabilities. The  inability  of the  Company to  release  its
products  in  a  timely manner  or  any  material shortfall  in  demand  for the
Company's products  in  relation to  the  Company's expectations  would  have  a
material  adverse  effect on  the Company's  business, financial  condition, and
operating results.
    
 
    The  Company  expects  to  experience  significant  fluctuations  in  future
quarterly  operating results that may be caused by many factors including, among
others, the timing of introductions or enhancements of products and services  by
the  Company or its competitors, the length of the Company's sales cycle, market
acceptance of new  products, the pace  of development of  the market for  online
commerce,  the  mix of  the  Company's products  sold,  the size  and  timing of
significant orders and the timing  of customer production or deployment,  demand
for  the Company's products, changes  in pricing policies by  the Company or its
competitors, changes in the Company's sales incentive plans, budgeting cycles of
its customers,  customer order  deferrals  in anticipation  of new  products  or
enhancements  by the Company or its competitors, cancellation of orders prior to
customer deployment  or  during  the  warranty  period,  nonrenewal  of  service
agreements,  product  life cycles,  software defects  and other  product quality
problems,  changes  in  strategy,  changes  in  key  personnel,  the  extent  of
international  expansion,  seasonal  trends, the  mix  of  distribution channels
through which the  Company's products  are sold,  the mix  of international  and
domestic  sales, changes in the level of operating expenses to support projected
growth,  and  general  economic  conditions.  The  Company  anticipates  that  a
significant  portion of its  revenues will be  derived from a  limited number of
orders, and the timing of receipt and fulfillment of any such orders is expected
to cause material fluctuations in the Company's operating results,  particularly
on  a quarterly basis. As with  many software companies, the Company anticipates
that it will make the major portion of each quarter's deliveries near the end of
each quarter and, as a result, short  delays in delivery of products at the  end
of  a  quarter could  adversely affect  operating results  for that  quarter. In
addition, the Company intends, in the  near term, to increase significantly  its
personnel,  including  its domestic  and international  direct sales  force. The
timing of  such  expansion  and  the  rate at  which  new  sales  people  become
productive  could also  cause material  fluctuations in  the Company's quarterly
operating results.
 
    Due to the foregoing factors,  quarterly revenues and operating results  are
difficult   to  forecast,   and  the  Company   believes  that  period-to-period
comparisons of  its operating  results will  not necessarily  be meaningful  and
should  not be relied upon as any indication of future performance. It is likely
that the Company's future quarterly operating results from time to time will not
meet the expectations of market analysts or investors, which may have an adverse
effect on the price of the Company's Common Stock.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    Since its  inception,  the Company  has  financed its  operations  primarily
through  private placements of  Common and Preferred  Stock, which have provided
net proceeds totaling  $10.4 million through  March 31, 1996  and an  additional
$5.1 million in April 1996.
 
    The  Company's  operating  activities used  cash  of $1.6  million  and $3.7
million in  the years  ended  December 31,  1994  and 1995,  respectively.  Such
activities   used  cash  of  $767,000  in  the  three  months  ended  March  31,
 
                                       23
<PAGE>
1995 compared to  $1.5 million in  the three  months ended March  31, 1996.  The
increases  in  cash  used by  operations  are primarily  attributable  to higher
operating expenses and  an increase  in accounts  receivable at  March 31,  1996
compared to prior periods.
 
    Expenditures  for  property  and  equipment,  including  those  subsequently
financed under capitalized equipment leases,  were $113,000 in the 1993  Period,
$282,000  in year ended December  31, 1994, and $679,000  in year ended December
31, 1995, and  $88,000 in  the three  months ended  March 31,  1995 compared  to
$499,000  in the three months ended March 31, 1996. The increases from period to
period are primarily due to the acquisition of property and equipment, primarily
computer hardware and software, for the Company's growing employee base, as well
as for  the Company's  management information  and communications  systems.  The
Company  anticipates significant additional capital expenditures for the balance
of 1996  and  thereafter.  The  Company currently  has  no  significant  capital
commitments other than commitments under equipment and facilities leases.
 
   
    The Company anticipates that its available cash resources, combined with the
net  proceeds  of  this  offering,  will be  sufficient  to  meet  its presently
anticipated working capital  and capital expenditure  requirements for at  least
the  next 12 months. However, the Company  may need to raise additional funds in
order to support more rapid expansion, develop new or enhanced services, respond
to competitive pressures, acquire  complementary businesses or technologies,  or
respond  to unanticipated requirements. The Company may seek to raise additional
funds through private  or public sales  of securities, strategic  relationships,
bank  or lease financings, or otherwise.  If additional funds are raised through
the issuance of equity securities, the percentage ownership of the  stockholders
of the Company will be reduced, stockholders may experience additional dilution,
or  such equity securities may have rights, preferences, or privileges senior to
those of the holders of  the Company's Common Stock.  There can be no  assurance
that  additional financing will  be available when needed  on terms favorable to
the Company, if at all. If adequate funds are not available or are not available
on acceptable  terms,  the Company  may  be unable  to  develop or  enhance  its
products,  take  advantage of  future opportunities,  or respond  to competitive
pressures or unanticipated  requirements, which  could have  a material  adverse
effect on the Company's business, financial condition, and operating results.
    
 
                                       24
<PAGE>
                                    BUSINESS
 
    The  following discussion of the Company's business contains forward-looking
statements which involve risks and  uncertainties. The Company's actual  results
could   differ  materially  from  those  anticipated  in  these  forward-looking
statements as a result of certain factors, including, but not limited to,  those
set forth under "Risk Factors" and elsewhere in this Prospectus.
 
OVERVIEW
 
   
    BroadVision  provides an integrated software application system, BroadVision
One-To-One, that  enables  businesses  to create  applications  for  interactive
marketing  and selling services  on the Web. These  applications are designed to
allow non-technical business managers  to tailor Web site  content to the  needs
and  interests of  individual Web site  visitors, personalizing each  visit on a
real-time basis.  The  BroadVision  One-To-One application  system  and  related
vertical   application  solutions  and  services   are  targeted  at  businesses
developing Web  sites  for  marketing  and selling  to  consumers  and  business
customers,  and as internal resources for employees. The Company's customers use
BroadVision One-To-One to develop Web  sites that engage visitors and  encourage
return  visits through personalized  interactions, capture marketing information
from  volunteered  data  and  observed  behavior,  and  generate  revenues  from
electronic   commerce   activities  and   point-cast   advertising.  BroadVision
One-To-One provides these software capabilities in an architecture that supports
the full one-to-one marketing and selling life cycle. The Company believes  that
these  capabilities are  needed by  business managers  and Web  site application
developers to  take  full  advantage of  the  potential  of the  Internet  as  a
marketplace  for  conducting  electronic  commerce  and  for  building long-term
relationships with customers.
    
 
BACKGROUND
 
  TRENDS IN MARKETING AND SELLING
 
   
    To  prevail  in  the  intensely  competitive  global  marketplace,  business
managers  must continually devise new strategies to market, sell, and distribute
their products and services. From the 1950s to the 1980s, leading businesses  in
North  America, Europe, and Asia advanced  the sciences of mass production, mass
communication, and  mass  distribution  to establish  world  markets  for  their
products  and services. During  the 1980s, these mass  marketers began using new
technologies and analytical  techniques to  better segment  and define  targeted
markets  in order to  reach customer groups  most likely to  buy their products.
These new  approaches helped  marketers respond  to increasing  competition  and
customer  demands for improved  quality, service, and  product choice. The trend
toward greater specialization has continued  to increase as many marketers  have
used  targeted marketing tools and  new delivery media, such  as direct mail and
telemarketing, to reach more precisely targeted market segments.
    
 
   
    In the  latter  half  of  the  1990s,  many  marketing  executives  in  both
business-to-consumer  and  business-to-business  industries  have  turned  their
attention to the  ultimate target market  segment: the market  of one. In  their
1993  book, THE ONE-TO-ONE FUTURE, marketing  specialists Don Peppers and Martha
Rogers (members  of  the Company's  BroadVision  Advisory Council  ("BVAC")  and
strategic partners of the Company) describe this trend as "one-to-one marketing"
and advocate the following:
    
 
    THE  OLD PARADIGM,  A SYSTEM  OF MASS  PRODUCTION, MASS  MEDIA, AND MASS
    MARKETING, IS BEING  REPLACED BY  A TOTALLY NEW  PARADIGM, A  ONE-TO-ONE
    ECONOMIC  SYSTEM.  THE 1:1  FUTURE WILL  BE CHARACTERIZED  BY CUSTOMIZED
    PRODUCTION, INDIVIDUALLY ADDRESSABLE MEDIA,  AND 1:1 MARKETING,  TOTALLY
    CHANGING THE RULES OF BUSINESS COMPETITION AND GROWTH. INSTEAD OF MARKET
    SHARE,  THE GOAL OF MOST BUSINESS  COMPETITION WILL BE SHARE OF CUSTOMER
    -- ONE CUSTOMER AT A TIME.
 
   
    One-to-one marketing and selling involves a systematic, interactive approach
to developing and managing a detailed knowledge base that integrates  individual
customers' product and business requirements, personal preferences, and purchase
histories with traditional demographic statistics. This information provides the
foundation  for  businesses  to  serve customers  in  the  form  of individually
tailored products,  services,  information,  incentives,  and  transactions.  By
focusing on individual customers and one-to-one marketing, business managers can
develop  productive relationships  with their  customers that  maximize customer
satisfaction, develop customer  loyalty, and contain  the high costs  associated
with new customer acquisition.
    
 
                                       25
<PAGE>
  MARKETING AND SELLING ON THE INTERNET
 
   
    With  the  emergence  of  the  Internet's  World  Wide  Web  as  a  globally
accessible,  interactive,  and   individually  addressable  communications   and
computing  platform,  businesses have  the  opportunity to  implement one-to-one
marketing and  selling  on  a  mass basis.  The  proliferation  of  inexpensive,
easy-to-use  Web browsers and  affordable Internet access  services has made the
Internet easy to navigate, accessible to  millions of homes and businesses,  and
readily  adaptable  to  a  broad range  of  business,  entertainment, education,
commerce, and marketing applications.  New technologies, such  as Java from  Sun
Microsystems,  Inc.  ("Sun") and  ActiveX from  Microsoft, are  facilitating the
delivery of dynamic, interactive content for the Web and accelerating adaptation
of the  Internet  as a  mainstream  business and  personal  computing  platform.
International  Data  Corporation has  estimated that  the number  of individuals
worldwide with access to  the Internet will reach  approximately 200 million  by
the  end of 1999, of whom  125 million are expected to  be accessing the Web. In
addition, businesses  have recently  begun  to utilize  the Internet  to  create
internal  enterprise networking environments, called "intranets." These networks
are enabling businesses to create Web sites that serve as internal resources  by
providing  interactive services directly to  employees. Forrester Research, Inc.
estimates that the combined Internet and intranet worldwide software market will
increase from $127 million in 1995 to $8.5 billion in 1999.
    
 
   
    Increasingly,  businesses  are  developing  and  maintaining  Web  sites  --
Internet  front offices and store fronts where visitors can learn, discover, and
purchase from the business  interactively. As Internet  use has grown,  industry
experts  have described Web sites as ideal places to develop individual customer
relationships. Whether a Web site is designed primarily for delivering  content,
promoting   a  brand,  or  conducting  transactions,  it  offers  businesses  an
opportunity to extend front office services directly into the homes and business
of customers and  to initiate and  maintain an ongoing  relationship online.  By
recognizing the relationship-building potential of the Web -- in particular, its
ability  to interactively capture  Web site visitor  profiles, observations, and
feedback, and to dynamically micro-target  useful information to visitors  based
on  this data -- business managers can utilize advanced Internet technologies to
engage in  personalized dialogues  with millions  of customers  on a  one-to-one
basis.
    
 
  THE BUSINESS CHALLENGE ON THE WEB
 
    While  the  Internet is  widely predicted  to become  a global  platform for
providing and  accessing information,  there  remain significant  challenges  to
doing  business on the Web.  The Internet is characterized  by fluid and dynamic
content, where information is continually  being updated and enhanced. Web  site
visitors  perceive  the value  of Web  sites  to be  directly correlated  to the
frequency of content updates and the dynamic behavior of the site. Creating  the
best   Web  sites  generally  requires   sophisticated  creative  and  technical
expertise. Although the market has been flooded with numerous inexpensive  tools
for  building,  updating,  and  downloading Web  sites,  many  of  the companies
producing and  using these  tools have  failed  to take  full advantage  of  the
Internet's dynamic one-to-one relationship potential.
 
    The   majority  of  Web  sites  today   simply  present  text  and  graphics
electronically  in  a  static  format,  much  like  a  product  brochure.  These
"brochureware"  sites may use new Web publishing tools and multimedia techniques
to dress up  their static content,  but few have  the interactive capability  to
capture visitor profiles, target personalized interactions, remember information
from  one visit to the next, or enable business managers to manage the site on a
real-time basis. Providing these additional services is a valuable next step for
companies that  plan  to maximize  the  potential  of the  Web  for  interactive
marketing and selling.
 
    Even  the small number of  Web sites that have  moved beyond brochureware to
provide electronic commerce and shopping have failed to capitalize fully on  the
Internet's  potential  for  building  one-to-one  relationships.  Sites  that do
support online ordering and payment often fail to satisfy customer expectations,
providing commercial experiences that are less enjoyable and cost-effective than
traditional alternatives. Most  lack any form  of real-time personalization  and
cannot dynamically target information to Web site visitors' preferences and past
histories.   Others  lack  integration  with  mainstream  business  systems  for
supporting visitors  interactively  or  exchanging  information  with  corporate
databases. While some of these sites use advanced applications to support online
order  and payment  transactions, many still  require buyers to  place orders by
telephone, defeating a basic objective of electronic commerce.
 
                                       26
<PAGE>
    Moreover, these  sites are  generally cumbersome  for business  managers  to
operate. Business rules and content, such as product and pricing data, financial
policies,  promotions, and advertising campaigns, are "hard-coded" into programs
and virtually  impossible  for  non-technical managers  to  change  dynamically.
Applications  are not scalable and require  ongoing tuning and re-engineering to
keep up with visitor growth and  changes in Internet technology. Development  is
slow  and defects are common due to  the absence of productivity tools, reusable
objects, and templates.
 
  THE TECHNOLOGY GAP ON THE WEB
 
   
    In part, the limited  capabilities of these  Web sites are  a result of  the
inadequacies of the technologies available to develop Internet applications. Web
projects  were  initially  limited  to  very  basic  tasks,  such  as publishing
information for online  access and  basic hyperlinking.  As a  result, most  Web
developers  still  rely  on  general  purpose  publishing  tools,  such  as HTML
(Hypertext Mark-up Language) editors, to develop Web pages and the links between
them.  These  tools  were  not  designed  to  be  used  in  the  development  of
sophisticated   applications,   which   currently  require   a   combination  of
low-performance "scripting languages,"  such as PERL  (Practical Extraction  and
Report  Language), high  performance programming  languages such  as C  and C++,
database platforms such as those offered by Oracle and Sybase, and Web platforms
from companies  such as  Netscape,  OMI, and  Microsoft. Using  these  disparate
technologies  to develop and maintain  sophisticated Internet applications, such
as managing customer  relationships and  defining dynamic business  rules, is  a
highly complex process requiring a breadth of expertise that is often beyond the
capabilities  of in-house information technology organizations. In addition, the
cost, time, and effort of building and maintaining Internet applications in this
manner is often  beyond the  funding capacity of  internal Internet  application
development budgets. In a recent study, International Data Corporation concluded
that the cost of establishing an interactive commerce Web site is typically four
times  greater than expected and that twice as much time is spent on customizing
sites as originally  anticipated. While  minimally functional Web  sites can  be
developed  at a low cost, industry sources  estimate that the 12-month costs for
the creation  and maintenance  of a  more  complex Web  site can  reach  several
million dollars.
    
 
   
    Most  currently available  Internet application  servers, including commerce
and merchant servers, lack integrated development suites to create and  maintain
interactive  Web applications. Generally, they require  the use of a combination
of general purpose tools, which are typically conducive only to the  development
of  static brochureware  or applications that  simply process  order and payment
transactions. With  these  currently  available  application  servers,  business
managers do not have the capability to react to market conditions with real-time
control  and management of Web sites, but  instead are often constrained by slow
"change request" processes that take technical specialists days or even weeks to
implement. Moreover, most  existing application servers  do not permit  business
managers  to tailor communications,  information, products, and  services to the
needs of their individual  Web site visitors  in real time.  As a result,  these
existing  products fall short  of maximizing the  potential of online one-to-one
marketing and selling.
    
 
  INTERNET APPLICATION SYSTEMS FOR ONE-TO-ONE MARKETING AND SELLING
 
    The recent  trends toward  personalized  one-to-one marketing  and  selling,
together with the increasing adoption of the Internet as a platform for commerce
and  communication,  have fueled  the  need for  more  sophisticated application
software that  enables business  managers to  create Web  sites that  build  and
sustain  personalized, long-term relationships with  their customers. To realize
the potential of one-to-one marketing and selling, Web sites should support  the
following activities:
 
    -Attract  and  retain Web  site visitors  by  providing dynamic  content and
     interactive communities of interest
 
   
    -Develop and maintain visitor  profiles, observe and remember  interactions,
     and  engage in ongoing personalized  dialogues while empowering individuals
     to control the privacy of their personal data
    
 
    -Provide business  managers  the  ability  to define  and  modify  Web  site
     business rules and content in real time
 
    -Dynamically  target  personalized  products,  editorials,  advertising, and
     marketing incentives to  correspond to  profile data in  order to  motivate
     visitors to interact, follow links, and conduct transactions
 
    -Fulfill  financial  and  information  transactions  with  secure electronic
     commerce processes
 
                                       27
<PAGE>
THE BROADVISION SOLUTION
 
   
    BroadVision provides an integrated software application system,  BroadVision
One-To-One,  that  enables  businesses to  create  applications  for interactive
marketing and selling services  on the Web. These  applications are designed  to
allow  non-technical business managers  to tailor Web site  content to the needs
and interests of  individual Web site  visitors, personalizing each  visit on  a
real-time  basis.  The  BroadVision One-To-One  application  system  and related
vertical  application  solutions  and   services  are  targeted  at   businesses
developing  Web  sites  for  marketing and  selling  to  consumers  and business
customers, and as internal resources for employees. The Company's customers  use
BroadVision  One-To-One to develop Web sites  that engage visitors and encourage
return visits through personalized  interactions, capture marketing  information
from  volunteered  data  and  observed  behavior,  and  generate  revenues  from
electronic  commerce   activities   and  point-cast   advertising.   BroadVision
One-To-One provides these software capabilities in an architecture that supports
the  full one-to-one marketing and selling life cycle. The Company believes that
these capabilities  are needed  by business  managers and  Web site  application
developers  to  take  full advantage  of  the  potential of  the  Internet  as a
marketplace for  conducting  electronic  commerce  and  for  building  long-term
relationships with customers.
    
 
    BroadVision  One-To-One  supports  the  following  steps  in  the one-to-one
marketing and selling life cycle:
 
  COMMUNITY
 
    BroadVision One-To-One facilitates the development of bulletin boards,  chat
groups,  and  online  forums to  help  businesses  attract and  retain  Web site
visitors  by  connecting  visitors  with  common  profile  characteristics   and
interests  into online communities.  Development of these  online communities is
intended to  ultimately benefit  the sponsoring  business through  word-of-mouth
referrals, user group dynamics, and increased feedback on products and services.
 
  PROFILING
 
    At  the  core of  BroadVision One-To-One  is the  capability to  develop and
maintain dynamic  profiles  of Web  site  visitors. Profile  data  is  collected
initially  when  visitors  volunteer  information  about  their  preferences and
interests, as well as basic background  data, often in exchange for  incentives,
such  as discounts and coupons. This data is then augmented over time with usage
history and observation data and  additional information volunteered by the  Web
site visitors.
 
    The  Company believes that  ensuring privacy of  an individual's personal as
well  as  financial  data  will  prove  to  be  a  fundamental  requirement  for
establishing  the Web  as a strategic  business venue. As  a result, BroadVision
One-To-One offers its customers a security model that, if employed, would enable
each visitor to control access to personal data, on an element-by-element basis.
 
  TARGETING
 
    BroadVision One-To-One enables business managers to deliver targeted content
to Web site visitors based on individual profiles. This feature allows Web sites
to  generate,  in  real  time,  personalized  product  information,  editorials,
pricing,  advertising, coupons, incentives, and promotions for Web site visitors
who fit a certain profile or meet a set of criteria or conditions determined  by
business managers.
 
                                       28
<PAGE>
  TRANSACTIONS
 
   
    BroadVision  One-To-One  manages transaction  processing essential  for both
business-to-consumer and  business-to-business  electronic  commerce,  including
integration with existing business systems and third-party software applications
for  secure online ordering and payment, order fulfillment and billing, customer
service, electronic data interchange ("EDI"), and reporting.
    
 
   
Picture captioned "Features  of the BroadVision  One-To-One Solution" with  four
columns entitled "Community", "Profiling", "Targeting" and "Transactions". Under
each column heading is a list of features specific to that solution.
    
 
STRATEGY
 
    The  Company's objective is to establish one-to-one marketing and selling as
a standard  feature of  Web  sites worldwide.  To  achieve this  objective,  the
Company has adopted the following strategies:
 
  FOCUS ON INTERNET APPLICATIONS FOR ONE-TO-ONE MARKETING AND SELLING
 
    Industry  analysts  have  recently  begun to  divide  the  Internet software
marketplace into five segments: browsers,  server software, tools, applets,  and
packaged  applications.  The  Company  believes that  the  next  major  phase of
Internet growth will be driven  by complete packaged application solutions  that
leverage  other software  technologies and  allow businesses  to capitalize more
fully on the Internet as a business venue. Accordingly, the Company is  focusing
exclusively   on  developing  packaged   application  solutions  for  businesses
developing Web sites for one-to-one marketing and selling.
 
  LEVERAGE INITIAL CUSTOMER RELATIONSHIPS WITH AGGREGATORS
 
   
    To pursue market adoption of  the BroadVision One-To-One application  system
as  an industry  standard solution for  one-to-one marketing and  selling on the
Internet, the Company has initially focused its sales efforts on aggregators  of
online  services that can  introduce the Company's  products to their individual
content providers,  who may  develop  their own  Web  site applications  in  the
future.  BroadVision intends to pursue  these companies as prospective customers
and believes  the companies'  experiences using  BroadVision One-To-One  through
aggregators  will  provide BroadVision  an advantage  in marketing  its products
directly to them.
    
 
   
  ACHIEVE TECHNOLOGY LEADERSHIP
    
 
   
    The Company  intends to  continue  to enhance  its technology  by  investing
heavily  in research and  development activities, incorporating industry-leading
components into  its  products  and  employing  its  own  technology  and  human
resources  as  a source  of ongoing  technological  advantage. Through  its BVAC
meetings, the Company seeks to attract  industry leaders willing to share  ideas
with,   and  provide  insights  into   market  requirements  to,  the  Company's
executives, engineers, and marketing managers. Having employed the Common Object
Request Broker Architecture ("CORBA") standard  as a cornerstone of its  product
architecture,   the   Company  intends   to  integrate   other  CORBA-compatible
technologies, such as the Java development language from Sun, into its products.
Utilizing its own products,  the Company intends to  design and build  advanced,
custom   software  tools  and  solutions  for  its  engineering  and  consulting
operations.
    
 
  EXPAND AND LEVERAGE ALLIANCES WITH KEY BUSINESS PARTNERS
 
   
    To accelerate  the  acceptance  of the  BroadVision  One-To-One  application
system  and to promote the adoption of  the Web as a commercial marketplace, the
Company plans to develop cooperative alliances with leading Internet  technology
vendors, systems integrators, and Web site developers. The Company believes that
these  alliances should also provide additional marketing and sales channels for
the  Company's  products,  enable  the  Company  to  more  rapidly   incorporate
additional  functions and platforms into  the BroadVision One-To-One application
system, and facilitate  the successful deployment  of customer applications.  To
develop  domain  expertise, the  Company  intends to  form  additional strategic
alliances with companies in  the fields of  marketing, advertising, and  design,
such  as  its recent  alliance  with Marketing  1:1,  Inc. ("Marketing  1:1"), a
company owned by marketing consultants, Don Peppers and Martha Rogers.
    
 
                                       29
<PAGE>
  DEVELOP VERTICAL APPLICATION SOLUTIONS
 
    The Company  intends  to  leverage its  BroadVision  One-To-One  application
system  to develop additional  Web application products  and services focused on
vertical markets.  Utilizing its  expanding  libraries of  reusable  application
objects and templates and working closely with customers and strategic partners,
the   Company  believes  it  can  deliver  vertical  application  solutions  for
one-to-one marketing and  selling faster, of  a higher quality,  and at a  lower
cost than its competitors. The Company intends to deliver vertical Web solutions
for  business-to-consumer  and  business-to-business services  in  the  areas of
telecommunications  and  online  services,   retail,  catalogue,  and   consumer
products,   travel  and  leisure,  media  and  publishing,  financial  services,
wholesale and manufacturing, health care services, and pharmaceuticals.
 
  BUILD INTERNATIONAL PRESENCE
 
    To capitalize on  the emergence  of the Internet  as a  global network,  the
Company  has established sales  operations in Paris,  London, Zurich, Tokyo, and
Singapore and is  preparing to open  additional sales operations  in Munich  and
Hong Kong before the end of 1996. In addition, the Company intends to distribute
its   products  internationally   through  licensed   distributors,  value-added
resellers, and  systems integrators  and to  certify providers  of  professional
services  for  BroadVision  consulting,  training,  and  support.  The Company's
product architecture is  designed to  support international  languages, and  the
Company  is currently shipping a localized version of its BroadVision One-To-One
application system for the Japanese market.
 
    The Company's strategy involves substantial risk. There can be no  assurance
that  the Company will  be successful in  implementing its strategy  or that its
strategy, even  if  implemented, will  lead  to successful  achievement  of  the
Company's  objectives.  If  the  Company is  unable  to  implement  its strategy
effectively, the Company's business, financial condition, and operating  results
would be materially adversely affected.
 
PRODUCTS AND SERVICES
 
   
    The  BroadVision One-To-One  application system provides  businesses with an
end-to-end solution  for developing,  implementing, operating,  and  maintaining
one-to-one  marketing  and  selling  applications  tailored  to  the  needs  and
interests  of  individual  Web  site  visitors.  The  Company's  customers   use
BroadVision  One-To-One to develop Web sites  that engage visitors and encourage
return visits through personalized  interactions, capture marketing  information
from  volunteered  data  and  observed  behavior,  and  generate  revenues  from
electronic commerce activities and  point-cast advertising. A principal  feature
of  BroadVision One-To-One is a set of building blocks, called "dynamic objects"
and "application  templates," that  implement capabilities  required to  conduct
one-to-one  marketing  and  selling  on  Web  sites.  These  capabilities enable
business managers  to  deliver content  and  information, promote  products  and
brands,  fulfill financial  and information transactions,  and nurture long-term
relationships with their customers on a real-time basis. The key elements of the
BroadVision One-To-One application system are described below:
    
 
  DEVELOPMENT SYSTEM
 
    The  BroadVision  One-To-One  Development  System  consists  of  application
programming   interfaces   ("APIs")  for   programming   BroadVision  One-To-One
applications. Since  many  Web  sites  use custom  software  to  provide  unique
capabilities  to their user communities,  the BroadVision One-To-One Development
System also enables  developers to  create integration  objects, called  "object
adapters,"  that allow external  software and data to  be easily integrated into
the flow  of an  application. Also,  scheduled for  release in  late 1996  is  a
graphical  point-and-click  application builder,  consisting  of an  HTML editor
interface, dynamic  objects  and application  templates,  and tools  for  object
definition  and preview.  When commercially available,  this application builder
will allow developers to place dynamic objects into the flow of Web documents in
order to generate HTML  and content dynamically on  the basis of business  rules
and  real-time dialogues with  Web site visitors.  Furthermore, Java applets can
serve as BroadVision  One-To-One application  objects and  can also  be used  to
access  BroadVision One-To-One services directly  from the product's application
engine.  This  capability  allows  BroadVision  One-To-One  applications  to  be
developed entirely in Java.
 
  DEPLOYMENT SYSTEM
 
    The BroadVision One-To-One Deployment System enables one-to-one applications
to  be  installed on  application servers  for  large-scale production  Web site
operations. The Deployment System consists of an
 
                                       30
<PAGE>
   
application engine, a session manager, object libraries, application  templates,
and  object  adapters.  This  system  actively  manages  Web  site  content  and
interactions by  assembling and  organizing profile  information from  Web  site
visitors, interpreting visitor interactions and profile information according to
application  business  rules  and  logic,  dynamically  targeting  content,  and
processing online RDBMS  transactions. A  key characteristic  of the  Deployment
System  is its ability  to interact with the  BroadVision DCC application which,
under the control  of non-technical  business managers,  defines business  rules
that  the  Deployment  System  interprets  to  target  information  and  content
individually tailored  to  each Web  site  visitor. The  BroadVision  One-To-One
Deployment  System  utilizes  the  CORBA  standard  to  enhance  performance and
scalability for Web sites  with high volume traffic.  It also contains  embedded
versions of Sybase or Oracle RDBMSs for high performance transaction throughput.
    
 
  DYNAMIC COMMAND CENTER
 
   
    The  DCC  is a  Windows 95  client  application for  editorial, advertising,
marketing, and  merchandising business  managers. The  DCC offers  managers  the
ability  to configure the operations of a  Web site in real time using familiar,
non-technical concepts. For  example, through  the DCC, a  business manager  can
initiate  a sale or promotion, send  coupons to specifically targeted consumers,
or change prices  dynamically. The  DCC also provides  a means  for managers  to
monitor  the activity on Web sites,  enabling them to evaluate the effectiveness
of content and services being offered on the site.
    
 
                                       31
<PAGE>
    The  table below  summarizes certain features  of and  price information for
each of the Company's products:
 
   
<TABLE>
<S>                    <C>                    <C>                    <C>
- ------------------------------------------------------------------------------------------
 
       PRODUCT              DESCRIPTION       OPERATING PLATFORMS/    U.S. LIST PRICE FOR
                                                     RDBMSS            PERPETUAL LICENSE
 
  Development System   Full object-oriented   -Sun Solaris 2.5       -$50,000 per
                       environment for        operating system       developer
                       developing, testing,   -Windows NT            seat for aggregators
                       and tuning             operating system       -$25,000 per
                       applications           (scheduled for         developer
                                              introduction in        seat for single
                                              late 1996)             corporate Web sites
                                              -Oracle RDBMS
                                              -Sybase RDBMS
 
  Deployment System    Full environment for   -Sun Solaris 2.5       -License fee based on
                       deploying production   operating system       number of profiled
                       applications           -Windows NT            users tracked by
                                              operating system       application and
                                              (scheduled for         number of services
                                              introduction in        accessing profiled
                                              late 1996)             user
                                              -Oracle RDBMS          base.
                                              -Sybase RDBMS          -Ranges from $30,000
                                                                      for minimum
                                                                      configuration to
                                                                      more than $1 million
                                                                      for large, complex
                                                                      configurations
 
  Dynamic Command      PC-based application   -Windows 95 operating  -$5,000 per seat
  Center               enabling business       system
                       managers to monitor
                       state of Web
                       applications,
                       interactively change
                       business rules in
                       real time, and
                       generate reports
</TABLE>
    
 
  CONSULTING AND MAINTENANCE SERVICES
 
   
    The Company also offers consulting services through its ISG consultants on a
contract  basis  to   customers  seeking  assistance   in  implementing   custom
applications of BroadVision One-To-One. Services provided by ISG include:
    
 
   
    -Analysis and design of architecture and applications
    
 
   
    -Application development, including custom objects and templates
    
 
   
    -Project management
    
 
   
    -System tuning, operation, and maintenance
    
 
    -Education and training regarding the Company's products
 
                                       32
<PAGE>
    In  addition, the Company offers software maintenance on all of the products
identified above for an annual fee of 18% of the perpetual license fee,  payable
annually  in advance. For this fee,  customers receive technical support, update
rights to new  releases, and patch  releases as necessary.  With each sale,  the
Company  typically provides a 90-day warranty that the product complies with the
Company's published documentation.
 
   
    The statements made in this Prospectus regarding scheduled release dates for
the  Company's  products  under   development  and  proposed  enhancements   are
forward-looking  statements, and the  actual release dates  for such products or
enhancements could  differ materially  from those  projected as  a result  of  a
variety  of factors, including  the ability of the  Company's engineers to solve
technical problems and  to test products,  business priorities in  light of  the
availability  of development and  other resources, and  other factors, including
factors that may be outside the control  of the Company, as well as the  factors
discussed in "Risk Factors." There can be no assurance that the Company will not
experience  difficulties that could delay or prevent the successful development,
introduction, and marketing of  new products, or that  new products and  product
enhancements  will satisfy the requirements of the marketplace or achieve market
acceptance.
    
 
THE BROADVISION ONE-TO-ONE USER EXPERIENCE
 
    BroadVision  One-To-One  offers  benefits  to  three  distinct  user  groups
involved  in  the process  of marketing  and selling  on the  Internet: Internet
APPLICATION DEVELOPERS that build and maintain Web sites, BUSINESS MANAGERS that
operate and manage Web  sites, and WEB SITE  VISITORS that utilize and  interact
with  Web sites for  information, entertainment, shopping,  education, and other
online activities.
 
  ONE-TO-ONE APPLICATION DEVELOPERS
 
    BroadVision   One-To-One   offers   Internet   application   developers   an
object-oriented  development environment consisting  of robust, high-performance
APIs and tools. Application  developers may include  employees of the  Company's
customers,  third-party systems integrators and  resellers, or the Company's own
ISG consultants made available on  a contract basis. These developers  typically
require  powerful tools that enable innovation,  ensure that applications can be
written easily and quickly, and create high-performance applications in terms of
throughput, scalability, and  response time  with a minimum  of system  defects.
Developing a BroadVision One-To-One application involves the following steps:
 
    -Defining and structuring Web site visitor profiles
 
    -Designing Web site pages and interactions
 
    -Creating  re-usable logic components, such  as objects, templates, and Java
     applets
 
    -Determining and  modeling the  flow  of data  and  content among  Web  site
     visitors, information servers, and existing applications
 
    -Programming application and business logic based on the desired interaction
     between Web site providers and visitors
 
    -Testing and debugging applications
 
    -Tuning application performance
 
    Developers   are   provided   a   structured,   object-oriented  development
environment for programming server  logic, and CORBA-based  APIs that provide  a
standardized  methodology for the integration  of external applications and data
sources essential to one-to-one Internet marketing and selling applications.
 
  BUSINESS MANAGERS
 
    Business managers  are  responsible  for the  day-to-day  operation  of  Web
applications.  They need the ability to  modify application content and business
rules with  a minimum  of dependence  on  technical personnel,  as well  as  the
ability  to observe activity on Web sites to obtain real-time information on the
nature of interactions between the Web sites and Web site visitors.
 
    Business managers  interact  directly  and in  real  time  with  BroadVision
One-To-One  by  using the  product's  DCC application.  This  application offers
business  managers  a  point-and-click  interface  for  defining  and  modifying
business rules that determine how content will be presented to Web site visitors
and how interactions between the
 
                                       33
<PAGE>
visitor  and the Web  site provider will  be managed over  time. For example, an
advertising manager may target advertising to  specific Web site pages based  on
specific  criteria, such as visitor demographics or advertiser rate cards. Based
on observation  of Web  site  activity, a  marketing  manager may  specify  that
certain  product  content  be targeted  to  visitors that  meet  certain profile
criteria,  such  as   site  visit   frequency  or   registered  preferences.   A
merchandising  manager may  choose to  conduct a  special sale  or cross-selling
promotion for visitors whose profiles meet criteria that the manager  determines
to be appropriate for a particular promotional program.
 
  WEB SITE VISITORS
 
   
    The  Web  enables  anyone with  Internet  access to  obtain  information and
conduct  transactions  online,  offering  fundamentally  new  opportunities   to
interact  with  businesses  and  engage  in  commercial  activities.  When fully
implemented, marketing and selling applications based on BroadVision  One-To-One
will  enable  consumers, business  customers, and  employees to  provide profile
information  about  preferences,  interests,  and  habits,  and  to   experience
distinctive  Web site visits that are created specifically to appeal to visitors
based on profiles. To date, no application has been commercially deployed  using
BroadVision One-To-One.
    
 
    A first-time visitor entering a Web site based on BroadVision One-To-One may
be  offered an incentive to provide profile information to establish the context
for personalized  interaction between  the Web  site and  the visitor.  In  some
cases,  profiles may be  provided in advance through  external processes such as
product registration  forms  or  direct  mail  surveys.  Information  from  past
interactions and transactions can be added to enhance profiles, and visitors can
take  advantage  of a  range of  privacy features  that may  be provided  by the
business to restrict third-party access to profile information.
 
    As visitors  browse  and  interact  with a  Web  site,  their  profiles  are
interpreted by application business rules, which have been previously defined by
business  managers. Targeted Web content, such as product information, editorial
material,  advertising,  promotions,  and  entertainment,  is  then  dynamically
generated  and delivered to the visitor  on personalized Web pages. Visitors may
pursue a  wide  range of  activities  on a  Web  site created  with  BroadVision
One-To-One,  such  as  reading  personalized  online  newspapers,  magazines, or
product brochures,  shopping  with a  virtual  sales assistant,  placing  online
orders,  completing customer satisfaction surveys or feedback forms on purchased
products, reviewing stock  quotes, participating  in community  chat groups  and
other forums, watching Java animations, listening to personalized Web audio, and
watching  personalized  Web  video.  All of  these  activities  can  be tailored
specifically to visitors' profiles by  the business manager responsible for  the
site.
 
    Visits   may  result  in   financial  transactions,  information  exchanges,
downloads, or electronic correspondence. Regardless of the outcome of a Web site
visit, information volunteered by a visitor during the visit or captured by  the
Web  site through observations of the visitor's interactions can be incorporated
into the visitor's profile for subsequent visits. Each Web site visit is  likely
to be different from the previous visit, either as a result of changing content,
changing  business  rules or  changing profile  characteristics. Because  of the
variety of possible profiles, business rules,  and content, it is unlikely  that
any  two visitors would have  exactly the same experience  on a Web site created
with BroadVision One-To-One.
 
TECHNOLOGY
 
    The Company believes its advanced technology enables the delivery of robust,
scalable, and  innovative  Internet marketing  and  selling solutions  into  the
market  faster and at  a lower cost than  alternatives. The Company's technology
consists of the following key elements:
 
  ARCHITECTURAL DESIGN
 
    The Company believes  that the technical  demands of interactive  one-to-one
marketing  and  selling on  the Internet  require  an architectural  design that
stresses standards, openness, interoperability, and flexibility. The Company has
designed its  current  application  system  as  an  architectural  solution  for
building dynamic, scalable, and extensible Internet applications. By emphasizing
reusable methods, separation of application logic, business rules, and data, and
adherence  to  open  standards, the  BroadVision  One-To-One  application system
provides an efficient architecture for customers and partners to build,  modify,
and  control applications, as  well as to integrate  them with external business
systems.  The  Company  believes  this  architecture  also  provides  a   robust
foundation on which the Company can rapidly develop new products.
 
                                       34
<PAGE>
  CORBA
 
    The  Company has  invested substantially  in developing  its architecture to
comply with CORBA,  which the  Company believes  will become  a standard  widely
adopted   by  Internet  technology  providers.  CORBA,  defined  by  the  Object
Management Group,  a consortium  of approximately  600 companies,  documents  an
approach   to  developing  distributed   object-oriented  systems.  The  Company
implements CORBA in its  application system architecture  by embedding into  the
Company's  own code the Orbix software from IONA, a leading supplier of software
for CORBA compliance.
 
    Applications that are  CORBA-compliant can  run on  either single  computers
with  one or  more processors  or across  large networks,  allow replication and
relocation of  object  servers  to  improve  system  performance,  are  platform
independent,  and have  strongly defined APIs  through the use  of the Interface
Definition Language ("IDL") specified by CORBA.
 
   
    Through CORBA compliance, the Company's  products are fully compatible  with
other  CORBA-based technologies, such  as Java from  Sun, an increasingly widely
used language for developing Internet applications and interactive Web  content,
and the recently announced Web server product line from Oracle.
    
 
  THREE-TIER ARCHITECTURE
 
    The   BroadVision  One-To-One  application   system  utilizes  a  three-tier
architecture that logically separates application presentation, business  rules,
and  data. Between  each of  these three tiers  are session  manager and project
adapter  interface  technologies,  described  below,  that  establish   seamless
interoperability  between application  components. As illustrated  in the figure
below, this three-tier architecture partitions applications across:
 
    -A FRONT-END tier that manages the application presentation and interface to
     Web site visitors
 
    -An  APPLICATION  ENGINE  tier  that  manages  the  one-to-one  life   cycle
     activities  -- community, profiling, targeting, and transactions -- and the
     business rules that define the interactive characteristics and behavior  of
     one-to-one marketing and selling applications
 
    -A  BACK-END tier that integrates underlying database management systems for
     storing BroadVision One-To-One system  data with external business  systems
     that  perform specialized marketing  and selling functions,  such as online
     credit card  authorization and  payment handling,  sales tax  and  shipping
     computation,  online and  offline order  fulfillment, inventory management,
     visitor demographic analysis, and data mining
 
   
     Graphic  depiction  of  rectangular  shapes  representing  the   three-tier
     architecture  of  BroadVision's Dynamic  Command Center  captioned "Dynamic
     Command Center"  with three  columns entitled  "Application  Presentation,"
     "Busines  Rules," and "Data" and connected  by two-way arrows. Beneath each
     title is a list of the features of that application.
    
 
    The  Company  believes  this  three-tier  architecture  offers   significant
advantages over alternative approaches, including:
 
    -Bandwidth, database, and platform independence
 
    -Modularity, to enable changes to be made to one area of an application with
     minimal impact on other areas
 
    -The  ability for business managers to  define and control business rules in
     real time without requiring programming changes to application logic
 
   
    -The ability to support specialized  "object adapters" that reduce time  and
     cost   to  integrate  BroadVision  One-To-One  applications  with  existing
     business systems, the ability to perform such integration with a minimum of
     programming, and the ability to localize applications to different language
     and currency requirements
    
 
  SESSION MANAGER
 
    The Company has developed proprietary "session manager" technology  designed
to  manage the high volume of dynamic interactions that occur in online sessions
between  many  concurrent  Web  site  visitors  and  a  marketing  and   selling
application. The session manager, illustrated in the figure below, enables three
key activities:
 
    -Maintaining  context, or "state,"  between visitors and  sites so that each
     current and future interaction  can trigger a  response appropriate to  the
     objectives of both visitor and site provider
 
                                       35
<PAGE>
    -Interpreting  application objects and templates  at runtime, and retrieving
     profile data and business rules  to dynamically generate HTML that  creates
     content, Web pages, and interactions tailored to the needs and interests of
     individual Web site visitors
 
    -Enabling  application  scalability by  allowing Web  site providers  to add
     additional software processes or hardware  processors to their Web  systems
     to  support more concurrent Web site visitors without incurring performance
     degradation or additional overhead in application maintenance
 
  DYNAMIC OBJECTS AND APPLICATION TEMPLATES
 
    The Company  believes  that the  costs  and time  associated  with  Internet
application  development and maintenance  can be substantially  reduced with its
technology for object-oriented application development. This technology consists
of two primary components, dynamic  objects and application templates, shown  in
the  figure  below.  Utilized  in  combination  with  the  Company's  structured
development methodology, these technologies are  designed to help customers  and
partners   create  libraries  of  reusable   program  components  that  increase
application quality and  reduce cost  and time-to-market of  new and  maintained
applications.  In  addition,  the  dynamic  object  technology  enables business
managers  to  define  and  implement  business  rules  through  the  BroadVision
One-To-One DCC on a real-time basis. The Company's ISG consultants currently use
these  technologies  to develop  application  solutions for  customers,  and the
Company's Education  Services Group  offers training  classes to  customers  and
partners on the use of dynamic objects and application templates.
 
   
Graphic depiction of the BroadVision One-to-One Application System, entitled the
same.  To the left is a person seated  at a computer, with the caption "Business
Manager," who is connected to a  diagram of rectangular shapes representing  the
One-to-One  Application System, which  includes the Dynamic  Command Center, the
Application Templates,  and  the  Session Manager.  Underneath  are  rectangular
shapes  representing an application engine and  CORBA. Connected to the right of
the diagram is a person seated at a computer, with the caption "Visitor."
    
 
                                       36
<PAGE>
  TAXONOMY MODELING AND MATCHING
 
   
    For its taxonomy modeling  and matching product,  currently in beta  testing
for  availability in late  1996, the Company  is developing proprietary software
algorithms and methods that enable Web  site providers to dynamically match  the
profile  characteristics of site  visitors with Web  content. These technologies
are being developed into tools designed to enable companies to define their  own
taxonomy and rule bases, and classify, edit, and index Web content that can then
be dynamically matched to the demographic and psychographic profiles of Web site
visitors and their communities of interest. See "-- Product Development."
    
 
  ADHERENCE TO INDUSTRY STANDARDS
 
   
    In  addition to CORBA,  the Company uses other  widely accepted standards in
developing its products, including SQL (Structured Query Language) for accessing
RDBMSs, CGI (Common Gateway Interface),  and HTTP (Hypertext Transfer  Protocol)
for  Internet  access, NSAPI  (Netscape  Application Programming  Interface) for
access to Netscape's Internet servers, and the RC2 and MD5 encryption algorithms
supplied by  RSA. BroadVision  One-To-One can  be operated  in conjunction  with
RDBMSs  provided by both Oracle  and Sybase. Most of  the Company's programs are
written in C++, a widely  accepted standard programming language for  developing
object-oriented   applications.   Adherence  to   industry   standards  provides
compatibility with  existing applications,  enables  ease of  modification,  and
reduces  the need for  software to be rewritten,  thus protecting the customer's
investment.
    
 
CUSTOMERS AND MARKETS
 
   
    The Company has licensed its BroadVision One-To-One software to 10 customers
and provided  related professional  services to  an additional  seven  customers
worldwide.  Types of applications being developed by licensees using BroadVision
One-To-One include  cybermalls, online  services, and  corporate Web  sites.  To
date,   no  application   has  been  commercially   deployed  using  BroadVision
One-To-One. The Company's target customers include organizations that are at the
forefront of  Internet  marketing  and selling.  Customers  that  have  acquired
licenses  and  professional  services,  to date,  are  Hongkong  Telecom, Itochu
Internet  Corporation,  Matsushita  Electric  Industrial  Co.,  Ltd.,   NetRadio
Network,  NTT  Data Communications  Systems  Corporation ("NTT  Data"), Olivetti
Telemedia Videostrada, Prodigy  Services Co., Sema  Group, Ltd., and  Virgin.net
Limited. Companies to which the Company has, to date, provided only professional
services   are  Advanta  Corporation,  Europe  Online,  Fujitsu,  Ltd.,  Liberty
Financial Companies, Inc., Retesa S.A., Siemens-Nixdorf, and Telefonica I&D.
    
 
   
    In addition,  the  Company  believes that  the  three-tier  architecture  of
BroadVision  One-To-One and its compliance with  the CORBA standard enable it to
support online marketing  and selling applications  on interactive venues  other
than  the Internet, such as broadband  channels, direct broadcast satellite, and
private networks. For example, Thomson-Sun Interactive has licensed  BroadVision
One-To-One  for development of a prototype  application on OpenTV. To date, this
application has not been commercially deployed,  and no assurances can be  given
that such venues will prove to be viable markets for the Company's products.
    
 
    Initial  customers for  the BroadVision  One-To-One application  system have
been  content   aggregators,  which   provide  online   marketing  and   selling
capabilities  for  multiple  content providers.  These  customers  have acquired
between one and  five Development System  licenses, up to  10 DCC licenses,  and
Deployment  System licenses for up to one million Web site visitors. If and when
the systems are  deployed and  the customers develop  applications that  attract
additional  content providers and Web site  visitors, additional licenses may be
required. The Company anticipates  that an increasing  proportion of its  future
revenues  may be derived from sales to businesses that participate in aggregated
online services  and  then  intend  to develop  individual  branded  Web  sites.
Per-customer  revenues from such customers would typically be less than revenues
from aggregators, largely because of  the Company's price structure and  because
the  Company  expects a  greater proportion  of  such sales  to be  made through
value-added resellers and systems integrators.
 
                                       37
<PAGE>
   
    The Company  has  targeted  a number  of  markets  that it  believes  to  be
especially  conducive  to  interactive  marketing  and  selling.  These markets,
identified in the  table below,  have historically been  characterized by  early
adoption  of  online  technology  or  could  otherwise  benefit  from  providing
significant interactive service to their end-user customers.
    
   
<TABLE>
<S>                  <C>                     <C>
- -----------------------------------------------------------------------------------------------------
 
<CAPTION>
  TARGET INDUSTRY     SAMPLE APPLICATIONS               BENEFITS OF BROADVISION ONE-TO-ONE
<S>                  <C>                     <C>
 Telecommunications  - Cybermalls            - Selective sharing of Web visitor profiles between
 and online          - Online services         aggregators and content providers
 services
                                             - Highly targeted, highly customized advertising and
                                               personalized feedback for advertisers
                                             - Online, real-time control of business rules, such as
                                               pricing and promotions, by both cybermall operators and
                                               individual content providers
 Retail, catalogue,  - Online shopping       - Creation of branded communities based on profiles of
 and consumer        - Interactive             Web site visitors
 products              catalogues            - Online, real-time control of business rules, such as
                                               pricing and promotions, by content providers
                                             - Reduced transaction costs of direct purchases
 Travel and leisure  - Reservations          - Provide travel planning advice and transaction services
                     - Travel planning         without agents or other intermediaries
                                             - Opportunity to cross-sell or up-sell services in
                                               addition to basic travel reservations based on user
                                               profiles
 Media and           - Purchasing digital    - Ability to price digital products and services in real
 publishing            media                   time
                                             - Match employment opportunities with job seekers
                     - Employment search
 Financial services  - Obtaining             - Investment content targeted based on profiles of Web
                       information on and      site visitors
                       selecting:            - Nationwide service can be locally targeted
                       - Loans               - Low-cost distribution channel
                       - Mutual funds
                       - Insurance
 Wholesaling and     - Business-to-business  - Ability to collect large amounts of information, then
 manufacturing         purchasing              excerpt that information based on purchaser's profile
                                             - Maintain and make available up-to-date information
                                               related to complex purchasing decisions
 Health care         - Health care provider  - Practical health information and advice tailored to
 services              networks                individual consumers
                                             - Identify and schedule appropriate local health care
                                               provider
 Pharmaceuticals     - Advertising           - Target specific pharmaceutical products at physicians
                                               with specific clinical interests
</TABLE>
    
 
    To date,  the Company  has not  licensed its  products or  provided  related
consulting  services to customers in  all of these markets,  and there can be no
assurance that the Company's products  can be adapted to  suit the needs of  any
customers   in  these  markets  or  that  such  products  would  achieve  market
acceptance.
 
    The market for the Company's products and services is at a very early  stage
of  development  and is  rapidly evolving.  As  is typical  for new  and rapidly
evolving industries,  demand  and  market  acceptance  for  recently  introduced
products  and services  are subject to  a high level  of uncertainty, especially
where, as is true of  the Company, acquisition of  the product requires a  large
capital commitment or other significant commitment of resources. With respect to
the  Company, this  uncertainty is  compounded by  the risks  that consumers and
 
                                       38
<PAGE>
enterprises will  not  adopt  online  commerce and  communication  and  that  an
appropriate   infrastructure  necessary   to  support   increased  commerce  and
communication on  the  Internet  will  fail  to develop,  in  each  case,  to  a
sufficient  extent and within  an adequate time  frame to permit  the Company to
succeed.
 
   
    Adoption  of  online  commerce  and  communication,  particularly  by  those
individuals and enterprises that have historically relied upon traditional means
of  commerce  and communication,  will  require a  broad  acceptance of  new and
substantially  different   methods  of   conducting  business   and   exchanging
information.  Moreover,  the  Company's  products  and  services  involve  a new
approach to the conduct of online commerce and, as a result, intensive marketing
and sales efforts may  be necessary to  educate prospective customers  regarding
the  uses  and benefits  of  the Company's  products  and services  in  order to
generate demand for the  Company's systems. For  example, enterprises that  have
already  invested substantial resources in  other methods of conducting business
may be reluctant or  slow to adopt  a new approach that  may replace, limit,  or
compete  with their  existing systems.  Similarly, individuals  with established
patterns of  purchasing goods  and  services may  be  reluctant to  alter  those
patterns  or may otherwise be resistant to  providing the personal data which is
necessary to support the Company's consumer profiling capability. Moreover,  the
security  and privacy concerns of existing  and potential users of the Company's
products and services may  inhibit the growth of  online commerce generally  and
the  market's acceptance of  the Company's products  and services in particular.
Accordingly, there can be  no assurance that a  viable market for the  Company's
products will emerge or be sustainable.
    
 
SALES AND MARKETING
 
   
    The   Company  markets  its  products   primarily  through  a  direct  sales
organization with operations in North America,  Europe, and the Pacific Rim.  At
April   16,  1996,   the  Company's  direct   sales  force   included  15  sales
representatives and managers supported by  23 persons responsible for  pre-sales
support,  post-sales  support,  and applications  consulting.  The  Company also
contracts with commissioned  agents in the  Republic of Korea  and Spain and  in
selected portions of the Japanese market.
    
 
    Although  the Company generates leads from many sources, the majority of the
Company's early  leads have  come from  businesses seeking  partners to  develop
interactive   marketing  and  selling  applications.  Initial  sales  activities
typically include a  demonstration of BroadVision  One-To-One's capabilities  at
the prospect's site, followed by one or more detailed technical reviews, usually
presented  at the Company's headquarters. Because  the Company's market is at an
early stage of development, the  sales process usually involves a  collaboration
with  the prospective customer in order to specify the scope of the application.
The Company's  ISG  consulting staff  typically  plays  a key  role  in  helping
customers to design, and then develop, their applications.
 
    The  Company's marketing efforts  are targeted at  building market awareness
and at highlighting  the value  of the Company's  application system  as both  a
marketing  tool and an engine for processing sales transactions online. At April
16, 1996,  11 employees  were  engaged in  a  variety of  marketing  activities,
including   preparing  marketing  research,  product  planning,  and  collateral
marketing  materials,  managing  press  coverage  and  other  public  relations,
identifying   potential   customers,  attending   trade  shows,   seminars,  and
conferences, establishing and  maintaining close  relationships with  recognized
industry  analysts, coordinating the activities of the BVAC, and maintaining the
Company's Web site.
 
    The license of the Company's  software products is often an  enterprise-wide
decision  by prospective customers and can be expected to require the Company to
engage in a lengthy sales cycle to  provide a significant level of education  to
prospective  customers regarding the use and benefits of the Company's products.
In addition, the implementation of the Company's products involves a significant
commitment of resources by customers or by the Company's ISG consultants over an
extended period  of  time.  As  a  result,  the  Company's  sales  and  customer
implementation  cycles are subject to a  number of significant delays over which
the Company has little or no control. Delays in license transactions as a result
of the lengthy sales cycle or delays  in customer production or deployment of  a
system could have a material adverse effect on the Company's business, financial
condition,  and operating  results, and can  be expected to  cause the Company's
operating results to vary significantly from quarter to quarter.
 
    To date, the Company has sold  its products through its direct sales  force.
The  Company's ability to achieve significant  revenue growth in the future will
depend  in   large   part   on   its  success   in   recruiting   and   training
 
                                       39
<PAGE>
sufficient direct sales personnel and establishing and maintaining relationships
with  distributors,  resellers, systems  integrators,  and other  third parties.
Although the Company is  currently investing, and plans  to continue to  invest,
significant   resources  to  expand  its  direct  sales  force  and  to  develop
distribution relationships  with  third-party distributors  and  resellers,  the
Company  may  at  times  experience  difficulty  in  recruiting  qualified sales
personnel and in establishing necessary third-party relationships. There can  be
no  assurance that the  Company will be  able to successfully  expand its direct
sales force  or other  distribution channels  or that  any such  expansion  will
result  in an  increase in revenues.  Any failure  by the Company  to expand its
direct sales force  or other  distribution channels  would materially  adversely
affect the Company's business, financial condition, and operating results.
 
    A  component  of the  Company's  strategy is  its  planned expansion  of its
international activities.  To  date,  the  Company  has  limited  experience  in
developing localized versions of its products and marketing and distributing its
products  internationally. There  can be no  assurance that the  Company will be
able to successfully  market, sell,  and deliver its  products in  international
markets.  In addition,  there are  certain risks  inherent in  doing business in
international markets, such  as unexpected changes  in regulatory  requirements,
export controls relating to encryption technology and other export restrictions,
difficulties in staffing and managing foreign operations, political instability,
fluctuations  in currency  exchange rates,  reduced protection  for intellectual
property rights  in some  countries, seasonal  reductions in  business  activity
during  the summer months  in Europe and  certain other parts  of the world, and
potentially adverse tax consequences,  any of which  could adversely impact  the
success  of the  Company's international operations.  There can  be no assurance
that one or more of such factors will not have a material adverse effect on  the
Company's  future international  operations, if  any, and,  consequently, on the
Company's business, financial condition, and operating results.
 
STRATEGIC BUSINESS ALLIANCES
 
   
    A critical element of the Company's sales strategy is to engage in strategic
business alliances to assist the  Company in marketing, selling, and  developing
customer  applications.  This approach  is intended  to  increase the  number of
personnel available to perform application  design and development services  for
the Company's customers; enhance the Company's market credibility, potential for
lead  generation, and access to large accounts; and provide additional marketing
expertise in certain vertical industry  segments and technical expertise in  the
development  of  reusable objects  and  templates. Strategic  business alliances
include Sema Group (systems  integrator and subcontractor to  the Company for  a
prospective  application) and  Sun's Interactive Services  Group (integration of
BroadVision One-To-One  with  Java). To  encourage  the adoption  of  one-to-one
marketing on the Web, the Company is forming a strategic alliance with Marketing
1:1,  whose principals, Don Peppers and Martha Rogers, co-authored the 1993 book
about marketing strategy, THE ONE-TO-ONE FUTURE.
    
 
STRATEGIC TECHNOLOGY ALLIANCES
 
   
    In order  to  ensure that  the  Company's  products are  based  on  industry
standards  and take advantage of current  and emerging technologies, the Company
emphasizes strategic technology alliances. The benefits of this approach include
enabling the Company to focus on its core competencies, reducing time to market,
and simplifying the task  of designing and developing  applications by both  the
Company  and  its customers.  Key strategic  technology  alliances to  date have
included alliances  with  IONA,  a provider  of  a  CORBA-compliant  development
platform; Oracle and Sybase, providers of standard RDBMSs; Sun, developer of the
Java  language; RSA, a provider of  encryption technology; and VeriFone, Inc., a
provider of payment systems. The  Company's strategy is to establish  additional
such  alliances as new technologies and  standards emerge, although no assurance
can be given that the Company will be successful in establishing such alliances.
    
 
                                       40
<PAGE>
BROADVISION ADVISORY COUNCIL
 
   
    From inception,  the  Company has  emphasized  market research  to  identify
trends in online marketing and selling. To that end, the Company has established
BVAC,  composed  of senior  executives from  the  Company's customers  and other
companies with a  significant interest  in Internet marketing  and selling.  The
Company  expects to host BVAC meetings between two and four times annually. BVAC
meets with  BroadVision  executive,  marketing, and  engineering  management  to
present  business and technical requirements  for Internet marketing and selling
applications and to discuss the strategic, product, and marketing directions  of
the  Company. BVAC  participants are  also available  for consultation  with the
Company executives on a regular basis.
    
 
   
    BVAC participants  include the  following persons:  Jay Chai,  Chairman  and
Chief Executive Officer of Itochu International, Inc.; Norman Dawley, Principal,
Multimedia   Resources,  Robert   Devereux,  Chief   Executive  Officer,  Virgin
Communications,  Inc.;  Michael  Harris,   Partner,  Products  Group,   Andersen
Consulting;  Dan  Lynch, Chairman,  CyberCash, Inc.;  Clement Mok,  Chairman and
Creative Director, Studio  Archetypes; Oliver Novick,  Chief Executive  Officer,
Olivetti  Telemedia Videostrada;  Michael Ribero,  Executive Vice  President and
General Manager Consumer Division,  Sega of America;  Don Peppers, Chairman  and
Founder, Marketing 1:1; Martha Rogers, President and Founder, Marketing 1:1; Dr.
Eric  Schmidt, Vice  President and  Chief Technology  Officer, Sun Microsystems,
Inc.; and Martin Sorrell, Chief Executive Officer, WWP Group, PLC.
    
 
    Attendees receive no compensation from the Company for their  participation.
Attendees  participate in BVAC on an individual basis, and the identification of
any person  as a  BVAC participant  should not  create an  implication that  the
company  identified  as affiliated  with  such participant  endorses BroadVision
products, has licensed or intends to license BroadVision products, or  otherwise
conducts or intends to conduct business with the Company.
 
PRODUCT DEVELOPMENT
 
    The  Company believes that its  future success will depend  in large part on
its ability to  enhance BroadVision One-To-One,  develop new products,  maintain
technological leadership, and satisfy an evolving range of customer requirements
for  large-scale  interactive  online marketing  and  selling  applications. The
Company's  product   development  organization   is  responsible   for   product
architecture,  core technology,  product testing and  quality assurance, writing
product user documentation, and expanding the ability of BroadVision  One-To-One
to  operate  with the  leading hardware  platforms, operating  systems, database
management  systems,  and   key  electronic   commerce  transaction   processing
standards.
 
    The  Company is  currently developing the  following three  products, all of
which are currently scheduled to be commercially available in late 1996:
 
    -BroadVision One-To-One  application system,  version 2.0.  Key features  of
     version  2.0 are  expected to include  point-and-click application building
     capabilities, improved content targeting, and enhanced system  performance.
     This product is currently in development.
 
   
    -A  taxonomy modeling and matching product  that will enable online services
     and Internet publishers to dynamically match Web content with profile data.
     This product is currently in beta testing.
    
 
    -A consumer online  service that  will deliver  proactive, personalized  Web
     information  directly to consumers who  register at a specified BroadVision
     Web site address. This product is currently in beta testing.
 
    Since inception, the  Company has  made substantial  investments in  product
development  and related activities. Certain technologies have been acquired and
integrated into  BroadVision One-To-One  through licensing  arrangements. As  of
April  16, 1996,  there were 32  employees in the  Company's product development
organization. The Company's  research and development  expenditures in 1994  and
1995  were $748,000 and $2.2 million, respectively. To date, the Company has not
capitalized any software development costs.  The Company expects to continue  to
devote substantial resources to its product development activities.
 
    The  information  services,  software,  and  communications  industries  are
characterized by rapid technological  change, changes in customer  requirements,
frequent  new product and  service introductions and  enhancements, and emerging
industry standards.  The introduction  of products  and services  embodying  new
technologies  and  the emergence  of new  industry  standards and  practices can
render existing products and
 
                                       41
<PAGE>
services obsolete and unmarketable. The Company's future success will depend, in
part, on  its ability  to  develop leading  technologies, enhance  its  existing
products  and  services,  develop new  products  and services  that  address the
increasingly sophisticated and  varied needs of  its prospective customers,  and
respond  to technological advances and emerging industry standards and practices
on a timely and cost-effective basis. There can be no assurance that the Company
will be successful in effectively using new technologies, adapting its  products
to  emerging industry standards, developing,  introducing, and marketing product
and service enhancements,  or new  products and services,  or that  it will  not
experience  difficulties that could delay or prevent the successful development,
introduction, or  marketing of  these products  and services,  or that  its  new
product  and service enhancements  will adequately meet  the requirements of the
marketplace and  achieve  market  acceptance.  If the  Company  is  unable,  for
technical  or other reasons, to develop  and introduce new products and services
or enhancements of existing products and services in a timely manner in response
to changing market conditions or customer  requirements, or if new products  and
services  do not  achieve market  acceptance, the  Company's business, financial
condition, and operating results will be materially adversely affected.
 
   
    The statements  made  herein  regarding  scheduled  release  dates  for  the
Company's   products   under   development   and   proposed   enhancements   are
forward-looking statements, and the  actual release dates  for such products  or
enhancements  could  differ materially  from those  projected as  a result  of a
variety of factors, including  the ability of the  Company's engineers to  solve
technical  problems and  to test products,  business priorities in  light of the
availability of development  and other resources,  and other factors,  including
some  factors which may  be outside the control  of the Company,  as well as the
factors discussed in "Risk Factors."
    
 
COMPETITION
 
    The market for online interactive marketing and selling applications is new,
rapidly evolving, and intensely competitive. The Company expects competition  to
persist  and  intensify  in  the future.  The  Company's  current  and potential
competitors are  expected  to  include other  vendors  of  application  software
directed  at  interactive commerce,  Web content  developers engaged  to develop
custom  software  or  to  integrate  other  application  software  into   custom
solutions, and companies developing their own end-to-end solutions in-house.
 
    The  Company has experienced and expects to continue to experience increased
competition. The Company currently  encounters direct competition from  Connect,
Netscape,  and OMI, among others. In  addition, Microsoft has also announced its
intention to offer  Internet-based electronic commerce  software. Many of  these
competitors   have  longer   operating  histories,   and  significantly  greater
financial, technical, marketing, and other  resources than the Company and  thus
may  be  able  to  respond  more  quickly  to  new  or  changing  opportunities,
technologies, and  customer  requirements.  Also,  many  current  and  potential
competitors have greater name recognition and more extensive customer bases that
could  be leveraged,  thereby gaining market  share to  the Company's detriment.
Such competitors may be able to undertake more extensive promotional activities,
adopt more  aggressive  pricing policies  and  offer more  attractive  terms  to
purchasers  than the  Company. Moreover,  certain of  the Company's  current and
potential competitors,  such as  Netscape and  Microsoft, are  likely to  bundle
their  products in a  manner that may discourage  users from purchasing products
offered by the Company.
 
    The Company has  also experienced competition  from third-party  developers,
such  as Web content developers, as well as from in-house development efforts by
potential customers or partners, both of which represent significant competition
for the Company's products. In addition, current and potential competitors  have
established  or may establish cooperative relationships among themselves or with
third parties to enhance  their products. Accordingly, it  is possible that  new
competitors  or  alliances  among  competitors may  emerge  and  rapidly acquire
significant market share.
 
    The principal  competitive  factors  affecting the  market  for  BroadVision
One-To-One  are depth and breadth of  functionality offered, ease of application
development, time  required for  application development,  reliance on  industry
standards,  reliability,  scalability,  product  quality,  price,  and  customer
support. The Company believes  it presently competes  favorably with respect  to
each  of these  factors. However,  the Company's  market is  still evolving, and
there can be no assurance that the Company will be able to compete  successfully
with  current or future competitors, or  that competitive pressures faced by the
Company will  not have  a material  adverse effect  on the  Company's  business,
financial condition, and operating results.
 
                                       42
<PAGE>
INTELLECTUAL PROPERTY AND OTHER PROPRIETARY RIGHTS
 
    The  Company's success and ability to compete are dependent to a significant
degree on its proprietary technology. The Company relies primarily on copyright,
trade secret, and trademark  law to protect its  technology. The Company has  no
patents.  The Company  has applied  for a United  States patent  with respect to
certain aspects of the BroadVision One-To-One application system, but there  can
be  no assurance that  a patent will  be granted pursuant  to the application or
that, if granted, such patent would survive a legal challenge to its validity or
provide significant protection. Likewise, effective trademark protection may not
be available for the  Company's marks. For example,  the Company has applied  to
register "BroadVision One-To-One" as a trademark with respect to the BroadVision
One-To-One  application system, but  there can be no  assurance that the Company
will be able to  secure trademark registration  or other significant  protection
for  this product name. It is possible that competitors of the Company or others
will adopt product names similar to "One-To-One," thereby impeding the Company's
ability to build brand identity and possibly leading to customer confusion.  The
source  code for the Company's proprietary software is protected both as a trade
secret and  as  a  copyrighted work.  The  Company's  policy is  to  enter  into
confidentiality  and assignment agreements with  its employees, consultants, and
vendors and generally  to control access  to and distribution  of its  software,
documentation,   and  other   proprietary  information.   Notwithstanding  these
precautions, it may be possible  for a third party  to copy or otherwise  obtain
and  use  the  Company's  software  or  other  proprietary  information  without
authorization  or   to   develop  similar   software   independently.   Policing
unauthorized  use of the  Company's products is  difficult, particularly because
the global nature  of the Internet  makes it difficult  to control the  ultimate
destination or security of software or other data transmitted. The laws of other
countries  may  afford the  Company  little or  no  effective protection  of its
intellectual property. There  can be no  assurance that the  steps taken by  the
Company  will  prevent misappropriation  of  its technology  or  that agreements
entered into for that purpose will  be enforceable. In addition, litigation  may
be  necessary  in  the future  to  enforce the  Company's  intellectual property
rights, to protect the  Company's trade secrets, to  determine the validity  and
scope  of  the proprietary  rights of  others,  or to  defend against  claims of
infringement or invalidity. Such litigation, whether successful or unsuccessful,
could result in substantial costs and  diversions of resources, either of  which
could  have  a  material adverse  effect  on the  Company's  business, financial
condition, and operating results.
 
   
    The Company may, in the future, receive notices of claims of infringement of
other parties' trademark, copyright, and other proprietary rights. Although,  to
date,  the Company has not received any  such notices, there can be no assurance
that claims  for  infringement  or invalidity  (or  claims  for  indemnification
resulting  from infringement claims) will not  be asserted or prosecuted against
the Company. In  particular, claims could  be asserted against  the Company  for
violation  of trademark, copyright, or other laws as  a result of the use by the
Company, its customers,  or other  third parties  of the  Company's products  to
transmit,  disseminate, or display information over or on the Internet. Any such
claims, with or  without merit,  could be time  consuming to  defend, result  in
costly  litigation, divert  management's attention and  resources, cause product
shipment delays,  or require  the Company  to enter  into royalty  or  licensing
agreements.  There can be no assurance that  such licenses would be available on
reasonable terms, if at all, and the assertion or prosecution of any such claims
could have  a  material adverse  effect  on the  Company's  business,  financial
condition, and operating results.
    
 
    Some  of  the Company's  agreements  with its  customers  contain provisions
requiring release of source code for limited, non-exclusive use by the  customer
in the event that there is a bankruptcy proceeding by or against the Company, if
the  Company  ceases  to  do  business  or if  the  Company  fails  to  meet its
contractual  obligations.  The  provision  of  source  code  may  increase   the
likelihood of misappropriation by third parties.
 
    The  Company  relies  upon  certain software  that  it  licenses  from third
parties, including RDBMSs from Oracle and Sybase, object request broker software
from IONA,  and other  software which  is integrated  with internally  developed
software  and used in the  Company's software to perform  key functions. In this
regard,  all  of  the  Company's   services  incorporate  data  encryption   and
authentication  technology licensed from RSA. The  Company is aware of a dispute
between Cylink and RSA in which  Cylink alleges that license agreements  between
RSA  and its customers, including the  Company, relating to certain RSA software
conflict with rights  held by  Cylink. RSA has  advised its  customers that  the
allegations   of  Cylink  are  unfounded.  RSA  and  Cylink  have  completed  an
arbitration proceeding  of the  dispute.  RSA has  taken  the position  that  it
prevailed  on all material issues, and  that its licenses, including the license
to the Company, are valid and unaffected by the
 
                                       43
<PAGE>
   
arbitration decision.  Cylink  has  taken  the  position  that  the  arbitration
decision  may  require  RSA  licensees,  including  the  Company,  to  obtain an
additional license of certain patents  controlled by Cylink. RSA has  maintained
that no such additional license is required and has instituted a lawsuit against
Cylink to bar Cylink from claiming otherwise. The Company is unable to ascertain
the  validity of Cylink's allegations or whether or not the arbitration decision
may require  the Company  to obtain  any additional  license. In  the  Company's
license  agreement with RSA, RSA  has agreed to defend,  indemnify, and hold the
Company harmless with respect to  any claim by a  third party that the  licensed
software infringes any patent or other proprietary right. Although the Company's
license is fully paid, there can be no assurance that the outcome of the dispute
between  RSA and Cylink will not lead  to royalty obligations by the Company for
which RSA is unwilling or unable to  indemnify the Company, or that the  Company
would  be able to obtain any additional license on commercially reasonable terms
or at all. There can also be  no assurance that the Company's other  third-party
technology licenses will continue to be available to the Company on commercially
reasonable  terms, if  at all. The  loss or  inability to maintain  any of these
technology licenses  could result  in delays  in introduction  of the  Company's
products  and services until equivalent technology, if available, is identified,
licensed, and integrated,  which could  have a  material adverse  effect on  the
Company's business, financial condition, and operating results.
    
 
EMPLOYEES
 
   
    As  of April 16,  1996, the Company  had 79 employees  and nine full-time or
nearly full-time contractors, including 32  in product development, 49 in  sales
and   marketing   and  related   customer   support  services,   and   seven  in
administration. Of these employees, 76 were located in the United States, six in
Europe, and six  in the  Pacific Rim countries.  The Company  believes that  its
future   success  is  dependent  on  attracting  and  retaining  highly  skilled
engineering, sales and marketing,  and senior management personnel.  Competition
for  such personnel is intense,  and there can be  no assurance that the Company
will continue  to be  able to  attract and  retain high-caliber  employees.  The
Company's  employees are not represented by  any collective bargaining unit. The
Company has never experienced a work  stoppage and considers its relations  with
its employees to be good.
    
 
FACILITIES
 
    The  Company's  principal  administrative,  sales,  marketing,  and  product
development facility occupies  approximately 16,000  square feet  in Los  Altos,
California  pursuant to a lease that expires in June 2000. The Company maintains
additional operations in  Switzerland, France,  the United  Kingdom, Japan,  and
Singapore. Although the Company believes that its existing principal facility is
adequate  for its  current requirements,  the Company  intends to  relocate to a
larger facility  in the  near future.  While a  new facility  has not  yet  been
identified  by the  Company, the Company  believes that additional  space can be
obtained to meet its future requirements.
 
                                       44
<PAGE>
                                   MANAGEMENT
 
DIRECTORS, OFFICERS, AND KEY PERSONNEL
 
    The directors, officers, and key personnel of the Company are as follows:
 
   
<TABLE>
<CAPTION>
                   NAME                         AGE                                 POSITION
- ------------------------------------------      ---      ---------------------------------------------------------------
<S>                                         <C>          <C>
Pehong Chen...............................          38   Chief Executive Officer, Chairman, President, and Director
Randall C. Bolten.........................          43   Chief Financial Officer and Vice President, Operations
Clark W. Catelain.........................          48   Vice President, Engineering
Mark D. Goros.............................          45   Vice President, Business Development and General Manager of
                                                          American Operations
Rani M. Hublou............................          31   General Manager of Consumer Services
Giuseppe Kobayashi........................          40   Vice President and General Manager of Japan/Asia-Pacific
                                                          Operations
Robert A. Runge...........................          41   Vice President, Marketing
Francois Stieger..........................          47   Vice President and General Manager of European Operations
Kenneth L. Guernsey.......................          44   Secretary
David L. Anderson(1)(2)...................          52   Director
Yogen K. Dalal(2).........................          46   Director
Gregory Smitherman(1).....................          32   Director
Koh Boon Hwee(2)..........................          45   Director
</TABLE>
    
 
- ------------
(1) Member of the Audit Committee
 
(2) Member of the Compensation Committee
 
   
    PEHONG  CHEN has served as President, Chairman, Chief Executive Officer, and
a director of  the Company since  its incorporation  in May 1993.  From 1992  to
1993,  Dr. Chen served as the Vice President of Multimedia Technology at Sybase,
a supplier  of client-server  software products.  From 1989  to 1992,  Dr.  Chen
served  as President of  Gain Technology, a  provider of multimedia applications
development systems ("Gain"), which was acquired  by Sybase. He received a  B.S.
in Computer Science from National Taiwan University, an M.S. in Computer Science
from  Indiana University, and a Ph.D. in Computer Science from the University of
California at Berkeley.
    
 
    RANDALL C. BOLTEN has served as Chief Financial Officer and Vice  President,
Operations,  of the Company since September 1995.  From 1994 to 1995, Mr. Bolten
served as a  financial consultant to  various entrepreneurial enterprises.  From
1992  to  1994, Mr.  Bolten  served as  the  Chief Financial  Officer  of BioCAD
Corporation, a supplier of drug discovery software products. From 1990 to  1992,
Mr.  Bolten served  as Chief Financial  Officer, Business  Development Unit, and
then Vice President, Finance, of Teknekron Corporation, a company engaged in the
management of  various  high  technology  companies.  He  received  an  A.B.  in
Economics from Princeton University and an M.B.A. from Stanford University.
 
   
    CLARK  W. CATELAIN has served as Vice President, Engineering, of the Company
since June 1995. From 1989 to May  1995, Mr. Catelain served as the Senior  Vice
President,  Engineering  of  Gupta  Corporation,  a  supplier  of  client/server
database products.  Mr. Catelain  received a  B.S. in  Mathematics and  Computer
Science from Purdue University.
    
 
    MARK  D.  GOROS  has served  as  Vice President,  Business  Development, and
General Manager of American Operations of the Company since September 1994. From
April 1992 to September 1994, Mr. Goros served as East Coast Manager of  Sybase.
From  September  1990  to  April  1992,  Mr.  Goros  served  as  Vice President,
 
                                       45
<PAGE>
Business Development and Marketing, of  Techgnosis Incorporated USA, a  provider
of  cross-platform  data access  technology  for client/server  environments. He
received a B.S. in Computer Science from Bowling Green State University.
 
   
    RANI M. HUBLOU  has served  as General  Manager, Consumer  Services, of  the
Company  since September 1995. From June 1994  to August 1995, Ms. Hublou served
as Director, Online Product Development  and Director, Technical Operations,  at
Interactive  Video Enterprises, a developer of multimedia products. From 1993 to
1994, Ms.  Hublou served  as  Strategy Consultant  at  Rebuild LA,  a  nonprofit
organization  focused on economic development in Los Angeles. From 1990 to 1993,
Ms. Hublou was an Associate at  McKinsey & Company, a strategy consulting  firm.
She  received  a  B.A.  and  an M.A.  in  Industrial  Engineering  from Stanford
University.
    
 
    GIUSEPPE P. KOBAYASHI has  served as Vice President  and General Manager  of
Japan/Asia-Pacific  of the Company since January 1995. From 1994 to the present,
Mr. Kobayashi  has also  served as  consultant to  Wind River  Systems, Inc.,  a
supplier of software development systems. During 1993, Mr. Kobayashi was General
Manager,  Japan Operations, Gain Group at Sybase. During 1992, Mr. Kobayashi was
General Manager of Operations at Gain.  From 1990 to 1992, Mr. Kobayashi  served
as  Managing  Director of  Asia Pacific  Operations  at Teradata  Corporation, a
supplier of database software.  Mr. Kobayashi holds a  B.S. in Computer  Science
from the University of San Francisco.
 
    ROBERT  A. RUNGE  has served  as Vice  President, Marketing,  of the Company
since September  1995. From  September 1992  to September  1995, Mr.  Runge  was
employed  at  Sybase as  Director of  Product Marketing.  From November  1990 to
September 1992, Mr. Runge served as Director of Product Marketing at Gain.  From
1989  to 1990, Mr. Runge served as  Director of Education Services at Oracle. He
received a B.A. in Germanic Languages and Literature, a B.F.A. in Graphic Design
and an M.B.A. from the University of Illinois.
 
   
    FRANCOIS STIEGER  has  served  as  Vice President  and  General  Manager  of
European  Operations  of  the Company  since  January  1996. From  July  1994 to
December 1995, Mr.  Stieger was employed  as Senior Vice  President, Europe  and
Middle  East,  for OpenVision  Technologies, a  supplier of  distributed systems
management products and services. From 1993 to 1994, Mr. Stieger served as  Vice
President, Europe of the Gain Division of Sybase. From 1987 to 1992, Mr. Stieger
served  as  Vice President,  Europe, Central  and Southern  Region of  Oracle, a
supplier  of  relational  database  software.   Mr.  Stieger  holds  a   Diplome
Universitaire De Technologie in Mathematics and Mechanics from the University of
Strasbourg.
    
 
    KENNETH  L. GUERNSEY has served as Secretary  of the Company since May 1995.
From May 1988 to the present, Mr. Guernsey has been a partner in the law firm of
Cooley Godward Castro  Huddleson &  Tatum, where  he is  currently the  Managing
Partner. Mr. Guernsey received a B.S. in Mathematics, an M.B.A., and a J.D. from
the University of California at Los Angeles.
 
    DAVID  L. ANDERSON has  served as a  director of the  Company since November
1993. Since  1974,  Mr. Anderson  has  been a  general  partner of  Sutter  Hill
Ventures, a California Limited Partnership, a venture capital firm. Mr. Anderson
currently  serves  on  the  Board  of  Directors  of  Cytel  Corporation, Dionex
Corporation, Molecular Devices Corporation, and  Neurex Corporation. He holds  a
B.S.  in Electrical Engineering  from the Massachusetts  Institute of Technology
and an M.B.A. from Harvard University.
 
   
    YOGEN K. DALAL has served as a director of the Company since November  1993.
He  joined Mayfield Fund ("Mayfield"), a venture capital firm, in September 1991
and has been a general partner of several venture capital funds affiliated  with
Mayfield  since  November  1992. Dr.  Dalal  currently  serves on  the  Board of
Directors of The Vantive Corporation. He holds a B.S. in Electrical  Engineering
from  the India  Institute of  Technology, Bombay,  and an  M.S. and  a Ph.D. in
Electrical Engineering and Computer Science from Stanford University.
    
 
    GREGORY SMITHERMAN has  served as  a director  of the  Company since  August
1995.  Mr.  Smitherman  has  been  Director  of  Venture  Capital  at  Ameritech
Development Corp., a venture capital subsidiary of Ameritech Corp., since  1990.
Mr.  Smitherman holds  a B.S.  in Areospace  Engineering from  the University of
Michigan and an M.B.A. from the University of Chicago.
 
                                       46
<PAGE>
    KOH BOON HWEE has served as a  director of the Company since February  1996.
Since  1991,  Mr. Koh  has  been Executive  Chairman  of the  Wuthelam  Group of
Companies, a diversified Singapore company  with subsidiaries engaged in,  among
other  things, real estate  development, hotel management,  and high technology.
Since  1992,  he  has  also  served  as  Chairman  of  the  Board  of  Singapore
Telecommunications, Ltd. Mr. Koh holds a B.S. in Mechanical Engineering from the
University of London and an M.B.A. from Harvard University.
 
    All  directors  currently  hold  office until  the  next  annual  meeting of
stockholders and until their  successors have been  elected and duly  qualified.
Mr.  Smitherman  is serving  as a  director  pursuant to  an agreement  with the
Company entered into in connection with  the Company's Series C Preferred  Stock
financing. Such agreement will expire upon the completion of this offering. Each
officer  serves at the discretion of the Board of Directors. There are no family
relationships among any of the directors or officers of the Company.
 
BOARD COMMITTEES
 
   
    The Audit Committee of the  Board of Directors was  formed in April 1996  to
review  the internal accounting  procedures of the Company  and consult with and
review the services  provided by the  Company's independent public  accountants.
The Audit Committee is composed of David L. Anderson and Gregory Smitherman. The
Compensation  Committee of the  Board of Directors  was formed in  April 1996 to
review and recommend to the Board the compensation and benefits of all  officers
of  the Company and review general  policy relating to compensation and benefits
of employees of  the Company.  The Compensation Committee  also administers  the
issuance  of stock options and other awards under the Company's Equity Incentive
Plan. The Compensation  Committee is  composed of  David L.  Anderson, Yogen  K.
Dalal and Koh Boon Hwee.
    
 
DIRECTOR COMPENSATION
 
    Directors  currently do not  receive any cash  compensation from the Company
for their  services as  members of  the Board  of Directors,  although they  are
reimbursed  for  certain expenses  in connection  with  attendance at  Board and
Committee meetings.
 
    In February 1996, Dr. Chen was granted  an option to purchase up to  500,000
shares  of Series D Preferred Stock of the Company at an exercise price of $4.00
per share. Upon the completion of  this offering, this option will convert  into
an option to purchase Common Stock. The shares subject to Dr. Chen's option vest
ratably  on a monthly basis over a  60-month period commencing April 1, 1995. In
February 1996, Mr. Koh was  granted an option to  purchase 50,000 shares of  the
Company's  Common Stock  at an  exercise price  of $0.80  per share.  The shares
subject to Mr. Koh's option vest over a 60-month period, commencing on  February
1,  1996, with 20% of such shares vesting after one year, and 1/60 of the shares
vesting each month thereafter for the next 48 months.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
   
    During 1995, the Company did not have a Compensation Committee of the  Board
of  Directors, and the entire Board  participated in all compensation decisions,
except that Dr. Chen, a director  and the President and Chief Executive  Officer
of   the  Company,  did  not  participate  in  decisions  relating  to  his  own
compensation. In April 1996, the  Board of Directors appointed the  Compensation
Committee.  No member of the Compensation Committee  was, at any time during the
fiscal year  ended December  31,  1995, or  at any  other  time, an  officer  or
employee  of  the Company.  Each of  the Company's  directors, or  an affiliated
entity, has purchased securities of the Company. See "Certain Transactions"  and
"Principal Stockholders."
    
 
                                       47
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following table sets forth the compensation awarded to or earned by the
Company's Chief Executive  Officer and the  other executive officers,  including
one  former executive officer, whose combined salary  and bonus for 1995 were in
excess of $100,000 (collectively, the "Named Executive Officers"):
 
                         SUMMARY COMPENSATION TABLE (1)
 
<TABLE>
<CAPTION>
                                                                                                        LONG-TERM
                                                                                                      COMPENSATION
                                                                                                      -------------
                                                                                                         AWARDS
                                                                   ANNUAL COMPENSATION (2)            -------------
                                                         -------------------------------------------   SECURITIES
                                                                                     OTHER ANNUAL      UNDERLYING
NAME AND PRINCIPAL POSITION                              SALARY ($)   BONUS ($)   COMPENSATION ($)(3)  OPTIONS (#)
- -------------------------------------------------------  ----------  -----------  ------------------  -------------
<S>                                                      <C>         <C>          <C>                 <C>
Pehong Chen (4) .......................................  $  106,664      --               --               --
 President and Chief Executive Officer
Mark D. Goros .........................................     139,156   $   9,400       $   19,000          100,000
 Vice President, Business Development
 and General Manager of American Operations
Carl N. Dellar (5) ....................................     106,375      --               --               --
 Former Vice President, Engineering
</TABLE>
 
- ------------
(1) In accordance with the rules of the Securities and Exchange Commission  (the
    "Commission"),  the compensation  described in  this table  does not include
    medical, group  life insurance,  or  other benefits  received by  the  Named
    Executive  Officers which are available  generally to all salaried employees
    of the Company, and certain perquisites and other personal benefits received
    by the Named Executive Officers which do not exceed the lesser of $50,000 or
    10% of any such officer's salary and bonus disclosed in this table.
 
   
(2) Includes amounts earned but deferred at the election of the Named  Executive
    Officer under the Company's 401(k) plan.
    
 
(3) Consists of relocation payments.
 
   
(4) Amount  shown represents salary earned, but  deferred at the election of Dr.
    Chen, from May 1995 through December 1995.  Prior to May 1995, Dr. Chen  was
    not paid a salary for his services to the Company.
    
 
   
(5) Mr.  Dellar, who is no longer with  the Company, served as Vice President of
    Engineering through March 1995. Amount shown represents payment for services
    rendered as Vice President of Engineering  and as a consultant during  1995,
    as  well  as  other  amounts  paid in  connection  with  his  termination of
    employment with the Company.
    
 
STOCK OPTION INFORMATION
 
    The following table shows, for  1995, certain information regarding  options
granted to, exercised by and held at year end by the Named Executive Officers.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                                     POTENTIAL REALIZABLE
                                                                                                       VALUE AT ASSUMED
                                                            INDIVIDUAL GRANTS
                                      -------------------------------------------------------------    ANNUAL RATES OF
                                        NUMBER OF        PERCENT OF                                      STOCK PRICE
                                       SECURITIES       TOTAL OPTIONS      EXERCISE OR                 APPRECIATION FOR
                                       UNDERLYING        GRANTED TO        BASE PRICE                OPTION TERMS ($)(4)
                                         OPTIONS        EMPLOYEES IN        PER SHARE    EXPIRATION  --------------------
NAME                                  GRANTED (#)(1) FISCAL YEAR (%)(2)     ($/SH)(3)       DATE      5% ($)     10% ($)
- ------------------------------------  -------------  -------------------  -------------  ----------  ---------  ---------
<S>                                   <C>            <C>                  <C>            <C>         <C>        <C>
Mark D. Goros.......................      100,000              5.2%         $    0.06     3/23/05    $   3,774  $   9,562
</TABLE>
 
- ------------
(1) The  option, which was granted under  the Company's Stock Option Plan (which
    was later amended and restated as the Equity Incentive Plan), has a term  of
    10 years, subject to earlier termination in certain
 
                                       48
<PAGE>
    events  related  to termination  of  employment. The  option  is immediately
    exercisable and vests over a 60-month period, with 20% of the shares vesting
    after one year, and 1/60  of the shares vesting each  month for the next  48
    months.
 
(2) Based  on options to  purchase 1,936,000 shares granted  to employees of the
    Company in 1995.
 
(3) The option was granted at an exercise  price equal to the fair market  value
    as determined by the Board of Directors of the Company on the date of grant.
 
   
(4) The potential realizable value is calculated based on the term of the option
    at the date of grant (10 years) and is calculated by assuming that the stock
    price  on  the  date  of  grant as  determined  by  the  Board  of Directors
    appreciates at the indicated annual rate compounded annually for the  entire
    term of the option and that the option is exercised and sold on the last day
    of  its term  for the  appreciated price.  The 5%  and 10%  assumed rates of
    appreciation are  derived  from the  rules  of  the Commission  and  do  not
    represent  the Company's estimate  or projection of  the future Common Stock
    price.
    
 
    The following table sets forth certain information concerning the number and
value of unexercised stock options held as of December 31, 1995 for each of  the
Named Executive Officers.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
   
<TABLE>
<CAPTION>
                                                       NUMBER OF SECURITIES
                                                      UNDERLYING UNEXERCISED       VALUE OF UNEXERCISED
                                                            OPTIONS AT           IN-THE-MONEY OPTIONS AT
                                                     DECEMBER 31, 1995 (#)(2)   DECEMBER 31, 1995($)(2)(3)
                                                    --------------------------  --------------------------
NAME (1)                                            EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- --------------------------------------------------  -----------  -------------  -----------  -------------
<S>                                                 <C>          <C>            <C>          <C>
Mark D. Goros.....................................    75,000(3)      225,000     $ 670,500    $ 2,011,500
</TABLE>
    
 
- ------------
(1) Neither  Dr. Chen  nor Mr.  Dellar held  options to  purchase shares  of the
    Company's stock as  of December 31,  1995, and none  of the Named  Executive
    Officers exercised stock options in 1995.
 
(2) Reflects  vested and unvested  shares at December  31, 1995. Options granted
    under the Company's Equity Incentive  Plan are immediately exercisable,  but
    are  subject  to  the  Company's  right  to  repurchase  unvested  shares on
    termination of employment.
 
(3) There was no public trading market for  the Common Stock as of December  31,
    1995. Accordingly, these values have been calculated, in accordance with the
    rules  of the Commission, on the basis of an assumed initial public offering
    price of $9.00 per share minus the applicable exercise price per share.
 
EMPLOYEE BENEFIT PLANS
 
   
    EQUITY INCENTIVE PLAN.  The Company's Equity Incentive Plan (the  "Incentive
Plan")  was  adopted  by  the  Board of  Directors  in  April  1996,  subject to
stockholder approval, as  an amendment  and restatement of  the Company's  Stock
Option Plan. There are currently 5,000,000 shares of Common Stock authorized for
issuance under the Incentive Plan.
    
 
   
    The  Incentive  Plan  provides for  the  grant  of stock  options  under the
Internal Revenue Code of 1986, as amended (the "Code"), to employees  (including
officers  and  employee-directors)  and nonstatutory  stock  options, restricted
stock purchase awards, and  stock bonuses to  employees (including officers  and
employee-directors)  and  consultants of  the Company.  Prior to  this offering,
non-employee directors were also eligible to receive awards under the  Incentive
Plan.  The  Incentive  Plan is  presently  being  administered by  the  Board of
Directors, which  determines  recipients and  types  of awards  to  be  granted,
including  the exercise  price, number  of shares subject  to the  award and the
exercisability thereof. After  the completion  of this  offering, the  Incentive
Plan  may  be  administered  by  the  Compensation  Committee  of  the  Board of
Directors, and  references herein  to  the Board  of  Directors will  be  deemed
references to the Compensation Committee.
    
 
    The  terms of stock  options granted under the  Incentive Plan generally may
not exceed 10 years. The exercise  price of options granted under the  Incentive
Plan is determined by the Board of Directors, but, in the case of a nonstatutory
stock  option, cannot be  less than 85% of  the fair market  value of the Common
Stock on the
 
                                       49
<PAGE>
   
date of the option grant. In the case of an incentive stock option, the exercise
price cannot be less than 100% of the  fair market value of the Common Stock  on
the  date of grant. Options  granted under the Incentive  Plan to employees have
generally provided for vesting of 20% of the shares subject to the option on the
first anniversary  of  the  date of  hire  and  1/60th of  such  shares  monthly
thereafter.  No stock option  may be transferred  by the optionee  other than by
will or the laws  of descent or distribution  or, in certain limited  instances,
pursuant to a qualified domestic relations order. An optionee whose relationship
with the Company or any related corporation ceases for any reason (other than by
death or permanent and total disability) may exercise options in the three-month
period  following such cessation (unless such options terminate or expire sooner
by their terms) or in  such longer period as may  be determined by the Board  of
Directors.
    
 
    No  incentive stock option may be granted to  any person who, at the time of
the grant, owns  (or is deemed  to own) stock  possessing more than  10% of  the
total  combined voting  power of  the Company or  any affiliate  of the Company,
unless the option exercise price  is at least 110% of  the fair market value  of
the stock subject to the option on the date of grant, and the term of the option
does  not exceed five  years from the  date of grant.  The aggregate fair market
value, determined at  the time  of grant,  of the  shares of  Common Stock  with
respect  to which incentive stock options are  exercisable for the first time by
an optionee during any calendar  year (under all such  plans of the Company  and
its affiliates) may not exceed $100,000.
 
    When the Company becomes subject to Section 162(m) of the Code (which denies
a  deduction  to publicly  held corporations  for  certain compensation  paid to
specified employees  in a  taxable  year to  the  extent that  the  compensation
exceeds  $1,000,000 for any covered employee),  no person may be granted options
under the Incentive Plan  covering more than 700,000  shares of Common Stock  in
any calendar year.
 
    Shares  subject  to  options that  have  lapsed or  terminated  again become
available for the grant  of options under the  Incentive Plan. Furthermore,  the
Board  of Directors may offer to exchange new options for existing options, with
the shares subject to  the existing options again  becoming available for  grant
under  the  Incentive Plan.  In  the event  of  a decline  in  the value  of the
Company's Common  Stock, the  Board  of Directors  has  the authority  to  offer
optionees  the opportunity to replace outstanding higher priced options with new
lower priced options.
 
    Restricted stock purchase  awards granted  under the Incentive  Plan may  be
granted  pursuant to a repurchase  option in favor of  the Company in accordance
with a  service vesting  schedule and  at a  price determined  by the  Board  of
Directors.  Stock  bonuses  may be  awarded  in consideration  of  past services
without a purchase payment. Rights under a stock bonus or restricted stock bonus
agreement may not be  transferred other than  by will, the  laws of descent  and
distribution,  or a qualified domestic relations  order, while the stock awarded
pursuant to such an agreement remains subject to the agreement.
 
   
    Upon certain changes in control of the Company, all outstanding awards under
the Incentive  Plan shall  either be  assumed or  substituted by  the  surviving
entity.  If the  surviving entity  determines not  to assume  or substitute such
awards, and  with respect  to  persons then  performing services  as  employees,
directors,  or consultants, the  time during which such  awards may be exercised
will be accelerated  and the awards  terminated if not  exercised prior to  such
change in control.
    
 
   
    As  of April 16, 1996, 1,373,109 shares of Common Stock had been issued upon
the exercise of options  granted under the Incentive  Plan, options to  purchase
1,827,558  shares of Common Stock at a  weighted average exercise price of $0.80
were outstanding and 1,799,333 shares  remained available for future grant.  The
Incentive  Plan will terminate on April 16, 2006 unless sooner terminated by the
Board of Directors. As of April 16,  1996, no stock bonuses or restricted  stock
had been granted under the Incentive Plan.
    
 
   
    STOCK  OPTIONS GRANTED OUTSIDE OF THE INCENTIVE  PLAN.  The Company has from
time to  time  granted  nonstatutory  options  outside  of  the  Incentive  Plan
("Non-plan  Options") to purchase  shares of Common  Stock to certain directors,
officers, and key employees of and consultants  to the Company. As of April  16,
1996,  Non-plan Options had been granted to  a total of 10 persons and entities,
eight of whom received options containing performance-based vesting  provisions.
The  performance-based  stock  options  vest  in  their  entirety  on  the ninth
anniversary of the  date of  grant; however,  if the  optionees achieve  certain
performance  objectives, the  vesting of the  options may be  accelerated by the
President of  the  Company acting  in  his discretion.  As  of April  16,  1996,
    
 
                                       50
<PAGE>
20,000  shares of  Common Stock  had been issued  upon the  exercise of Non-plan
Options, and Non-plan Options to purchase  693,000 shares at a weighted  average
exercise price of $3.29 per share were outstanding, including the shares subject
to  stock options  held by  Dr. Chen  and Mr.  Koh. See  "Management -- Director
Compensation" and "Legal Matters."
 
   
    EMPLOYEE STOCK  PURCHASE  PLAN.   In  April  1996, the  Company's  Board  of
Directors  approved the 1996 Employee Stock  Purchase Plan (the "Purchase Plan")
covering an aggregate of 600,000 shares of Common Stock. The Purchase Plan  will
become effective upon the completion of this offering and is intended to qualify
as  an employee  stock purchase plan  within the  meaning of Section  423 of the
Code.  Under  the  Purchase   Plan,  the  Board   of  Directors  may   authorize
participation  by eligible employees, including  officers, in periodic offerings
following the  adoption  of the  Purchase  Plan.  The offering  period  for  any
offering,  with the exception of the  initial offering period, will typically be
no more than 12 months.
    
 
    Employees are eligible to participate if they are employed by the Company or
an affiliate of the Company designated by the Board of Directors. Employees  who
participate  in  an offering  can  have up  to  15% of  their  earnings withheld
pursuant to the Purchase Plan and applied, on specified dates determined by  the
Board  of Directors,  to the purchase  of shares  of Common Stock.  The price of
Common Stock purchased under the Purchase Plan will be equal to 85% of the  fair
market  value of the Common Stock on  (i) the commencement date of each offering
period or (ii) the relevant purchase date, whichever is lower. Employees may end
their participation in the offering at any time during the offering period,  and
participation ends automatically on termination of employment with the Company.
 
   
    In  addition to  the ongoing  purchases of  Common Stock  under the Purchase
Plan, the Board of Directors has  authorized the grant to eligible employees  of
rights  to purchase an aggregate of approximately 30,000 shares of Common Stock,
at a price equal to 85% of (i) the price per share at which shares of the Common
Stock are first sold to the public  in this offering, as specified on the  cover
page  of this Prospectus, or  (ii) the fair market value  of the Common Stock on
the applicable purchase  date, whichever is  lower. These rights  will be  first
exercisable  by  each participating  employee approximately  one year  after the
effective date of the grant, and will terminate if not exercised on the  earlier
of termination of employment or approximately two years after the effective date
of the grant.
    
 
    In  the  event  of  a  merger,  consolidation,  dissolution,  or liquidation
involving the Company in  which the Company is  not a surviving corporation,  or
the  acquisition of beneficial ownership of at  least 50% of the combined voting
power of the Company by any person, entity, or group (excluding Company employee
benefit plan ownership), the Board of  Directors has discretion to provide  that
each  right to  purchase Common  Stock will  be assumed  or an  equivalent right
substituted by the successor corporation, or the Board may shorten the  offering
period and provide for all sums collected by payroll deductions to be applied to
purchase  stock  immediately  prior to  such  merger or  other  transaction. The
Purchase Plan  will  terminate at  the  Board's  direction. The  Board  has  the
authority  to amend  or terminate the  Purchase Plan, subject  to the limitation
that no such  action may  adversely affect  any outstanding  rights to  purchase
Common Stock.
 
    401(K)  PLAN.  In 1994, the Company adopted a tax qualified employee savings
and retirement plan (the "401(k) Plan") under which eligible employees may elect
to defer  their current  compensation by  up to  certain statutorily  prescribed
annual limits ($9,500 in 1996) and to contribute such amount to the 401(k) Plan.
The 401(k) Plan permits, but does not require, additional matching contributions
to  the 401(k) Plan by  the Company on behalf of  all participants in the 401(k)
Plan. To date, the Company has not made any such contributions. The 401(k)  Plan
is  intended to qualify under Section 401  of the Code, so that contributions by
employees or by the Company to the 401(k) Plan, and income earned on the  401(k)
Plan contributions, are not taxable to employees until withdrawn from the 401(k)
Plan,  and so that contributions  by the Company, if  any, will be deductible by
the Company when made. The  trustee under the 401(k)  Plan, at the direction  of
each  participant, invests the 401(k) Plan employee salary deferrals in selected
investment options.
 
                                       51
<PAGE>
                              CERTAIN TRANSACTIONS
 
   
    From the Company's  inception in May  1993 through March  1996, the  Company
sold  4,266,667 shares of its  Series A Preferred Stock at  a price of $0.60 per
share, 1,333,333 shares of its Series B Preferred Stock at a price of $1.25  per
share  and 3,003,600 shares of its Series C  Preferred Stock at a price of $2.00
per share, in a series  of private financings. In  April 1996, the Company  sold
634,375 shares of its Series E Preferred Stock at a price of $8.00 per share, in
a  private financing.  The Company sold  these securities  pursuant to preferred
stock purchase agreements  and an investors'  rights agreement on  substantially
similar  terms (except for  terms relating to  date and price),  under which the
Company made  standard representations,  warranties,  and covenants,  and  which
provided the purchasers thereunder with registration rights, information rights,
and  rights of first refusal, among other provisions standard in venture capital
financings. In addition, holders  of the Series C  Preferred Stock and Series  E
Preferred Stock received certain co-sale rights with respect to shares of Common
Stock  held by  Dr. Chen. Each  share of  Preferred Stock will  convert into one
share of Common Stock  upon the completion of  this offering. The purchasers  of
the  Preferred Stock included, among others, the following holders of 5% or more
of  the  Company's  Common  Stock,  directors,  and  entities  associated   with
directors:
    
 
   
<TABLE>
<CAPTION>
                                                                         SHARES OF PREFERRED STOCK PURCHASED
                                                                    ---------------------------------------------
INVESTOR                                                             SERIES A   SERIES B   SERIES C    SERIES E
- ------------------------------------------------------------------  ----------  ---------  ---------  -----------
<S>                                                                 <C>         <C>        <C>        <C>
Mayfield VII, a California Limited Partnership (1)................   1,910,000    237,500    237,500          --
Mayfield Associates Fund II, a California Limited
 Partnership (1)..................................................      90,000     12,500     12,500          --
Sutter Hill Ventures, a California Limited Partnership (2)........   1,941,974    242,747    242,747          --
Itochu Corporation................................................          --    800,000    750,000(4)         --
Ameritech Development Corporation (3).............................          --         --    750,000          --
Koh Boon Hwee.....................................................      52,900      6,608     19,600      62,500(5)
</TABLE>
    
 
- ------------
   
(1) Yogen  K. Dalal, a director of the Company, is a general partner of Mayfield
    Associates Fund II and a general partner of the general partner of  Mayfield
    VII.
    
 
(2) Includes  shares of Common Stock  held of record by  the general partners of
    the  general  partner  of  Sutter   Hill  Ventures,  a  California   Limited
    Partnership  ("Sutter  Hill") and  their related  family entities.  David L.
    Anderson, a director  of the Company,  is a general  partner of the  general
    partner of Sutter Hill.
 
(3) Gregory  Smitherman,  a  director of  the  Company, is  Director  of Venture
    Capital at Ameritech Development Corp.
 
(4) Includes 500,000  shares  held by  Itochu  International, Inc.  and  125,000
    shares held by Itochu Techno-Science Corporation.
 
(5) Represents  shares held by Seven  Seas Group Ltd., in  which Mr. Koh holds a
    controlling interest.
 
   
    In July 1993, the Company sold 4,000,000 shares of Common Stock to Dr.  Chen
at  a price  of $0.005 per  share. In  October 1993, the  Company sold 1,700,000
shares of Common Stock to  Dr. Chen at a price  of $0.02 per share. In  November
1993,  Dr. Chen entered into an  agreement with the Company subjecting 3,700,000
of Dr. Chen's shares of Common Stock to vesting and granting the Company a right
to repurchase  any unvested  shares in  the event  that Dr.  Chen ceased  to  be
employed  by the Company at  any time prior to  November 1997. In November 1993,
Dr. Chen  also became  a party  to  the Investors'  Rights Agreement  among  the
Company  and  certain  of  its stockholders  whereby  the  Company  granted such
stockholders certain registration, information, and other rights.
    
 
   
    In February 1996, Dr. Chen was granted an option to purchase 500,000  shares
of  Series D Preferred  Stock of the Company  at an exercise  price of $4.00 per
share. The shares subject to Dr. Chen's  option vest ratably on a monthly  basis
over  a 60-month period  commencing April 1,  1995. Upon the  completion of this
offering, this option will convert into an option to purchase Common Stock.
    
 
                                       52
<PAGE>
LIMITATION OF DIRECTOR AND OFFICER LIABILITY
 
    The Restated  Certificate and  Restated  Bylaws contain  certain  provisions
relating  to the  limitation of liability  and indemnification  of directors and
officers. The Restated Certificate provides that directors of the Company  shall
not be personally liable to the Company or its stockholders for monetary damages
for any breach of fiduciary duty as a director, except for liability (i) for any
breach  of the directors'  duty of loyalty  to the Company  or its stockholders,
(ii) for  acts or  omissions not  in  good faith  or which  involve  intentional
misconduct  or a knowing violation of law,  (iii) in respect of certain unlawful
payments of dividends or unlawful  stock repurchases or redemptions as  provided
in  Section  174  of the  Delaware  General  Corporation Law,  or  (iv)  for any
transaction from which the director  derives any improper personal benefit.  The
Restated  Certificate also provides that if the Delaware General Corporation Law
is amended after  the approval  by the  Company's stockholders  of the  Restated
Certificate  to authorize corporate  action further eliminating  or limiting the
personal liability of directors, then  the liability of the Company's  directors
shall  be eliminated or limited to the  fullest extent permitted by the Delaware
General Corporation  Law.  The  provision  also does  not  affect  a  director's
responsibilities  under any  other law, such  as the federal  securities laws or
state or federal environmental laws. In addition, the Company's Restated  Bylaws
provide  that the  Company shall indemnify  its directors to  the fullest extent
permitted by Delaware law, subject to  certain limitations, and may also  secure
insurance,  again to the fullest extent permitted  by Delaware law, on behalf of
any person required  or permitted  to be  indemnified pursuant  to the  Restated
Bylaws.
 
    The Company has entered into indemnity agreements with each of the Company's
directors.  The  form  of indemnity  agreement  provides that  the  Company will
indemnify against expenses and losses  incurred for claims brought against  them
by  reason of their status as a director, to the fullest extent permitted by the
Company's Restated Bylaws and Delaware law.
 
                                       53
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    The following table sets forth certain information regarding the  beneficial
ownership  of the  Company's Common  Stock as  of April  16, 1996,  after giving
effect to the conversion of all shares of Preferred Stock into shares of  Common
Stock,  which will occur automatically upon the completion of this offering, and
as adjusted to  reflect the sale  of Common  Stock offered hereby  for (i)  each
stockholder  who is known by the Company to own beneficially more than 5% of the
Common Stock, (ii)  each Named  Executive Officer,  (iii) each  director of  the
Company,  and (iv)  all directors  and executive  officers of  the Company  as a
group.
 
   
<TABLE>
<CAPTION>
                                                                                               PERCENTAGE OF SHARES
                                                                                              BENEFICIALLY OWNED (1)
                                                                                  SHARES     ------------------------
                                                                               BENEFICIALLY   PRIOR TO      AFTER
BENEFICIAL OWNER                                                                OWNED (1)     OFFERING   OFFERING (2)
- -----------------------------------------------------------------------------  ------------  ----------  ------------
<S>                                                                            <C>           <C>         <C>
Pehong Chen (3) .............................................................     6,160,000       36.0%        29.2%
 c/o BroadVision, Inc.
 333 Distel Circle
 Los Altos, CA 94022
Mayfield VII (4) ............................................................     2,500,000       15.1         12.1
 2800 Sand Hill Road
 Menlo Park, CA 94025
Sutter Hill Ventures, a California Limited Partnership (5) ..................     2,427,468       14.6         11.8
 755 Page Mill Road
 Suite A-200
 Palo Alto, CA 94304
Itochu Corporation (6) ......................................................     1,550,000        9.3          7.5
 5-1, Kita-Aoyama, 2-Chome
 Minao-ku, Tokyo 107-77
 Japan
David L. Anderson (5) .......................................................     2,427,468       14.6         11.8
Yogen K. Dalal (4) ..........................................................     2,500,000       15.1         12.1
Koh Boon Hwee (7) ...........................................................       191,608        1.2            *
Gregory Smitherman (8) ......................................................       750,000        4.5          3.6
Mark D. Goros (9) ...........................................................       300,100        1.8          1.4
Carl N. Dellar (10) .........................................................       204,800        1.2          1.0
All Directors and Executive Officers as a group (8 persons) (11) ............    12,401,596       71.6         58.2
</TABLE>
    
 
- ------------
 *  Less than 1%
 
   
 (1)Beneficial ownership  is determined  in  accordance with  the rules  of  the
    Commission and generally includes voting or investment power with respect to
    securities.  Except  as  indicated  by footnote,  and  subject  to community
    property laws where applicable, the  Company believes, based on  information
    furnished  by such persons, that  the persons named in  the table above have
    sole voting and investment power with respect to all shares of Common  Stock
    shown  as beneficially owned by them.  Percentage of beneficial ownership is
    based on 16,599,484 shares of Common Stock outstanding as of April 16,  1996
    and  20,599,484 shares of  Common Stock outstanding  after the completion of
    this offering. In  computing the number  of shares beneficially  owned by  a
    person  and the percentage ownership of  that person, shares of Common Stock
    subject to options held by that  person that are exercisable within 60  days
    are deemed outstanding. Such shares, however, are not deemed outstanding for
    the purpose of computing the percentage ownership of any other person.
    
 
 (2)Assumes no exercise of the Underwriters' over-allotment option.
 
                                       54
<PAGE>
   
 (3)Includes  300,000  shares  of  Common Stock  held  in  trust  by independent
    trustees for  the  benefit  of  Dr.  Chen's  children.  Dr.  Chen  disclaims
    beneficial  ownership of such shares. Also includes 500,000 shares of Common
    Stock issuable upon the exercise of stock options exercisable within 60 days
    of April 16, 1996, subject to repurchase of unvested shares.
    
 
 (4)Includes 2,385,000 shares held  by Mayfield VII and  115,000 shares held  by
    Mayfield  Associates Fund  II. Mr.  Dalal, a director  of the  Company, is a
    general partner  of  the  general  partner of  Mayfield  VII,  and  Mayfield
    Associates  Fund II,  and therefore  may be  deemed to  beneficially own the
    shares currently  owned by  such entities.  Mr. Dalal  disclaims  beneficial
    ownership  of the shares held by such  entities, except to the extent of his
    pecuniary interest therein.
 
 (5)Includes 1,547,722 shares of Common Stock  owned by Sutter Hill Ventures,  a
    California  Limited Partnership ("Sutter Hill"),  over which Mr. Anderson, a
    director of the Company, shares voting  and investing power with four  other
    general  partners  of  Sutter  Hill Management  Company,  L.P.,  the general
    partner of Sutter  Hill. Includes  879,746 shares  of Common  Stock held  of
    record  by the five general partners of Sutter Hill Management Company, L.P.
    and  their  related  family  entities.  Mr.  Anderson  disclaims  beneficial
    ownership  of  the shares  of Common  Stock  held by  the other  persons and
    entities associated with Sutter Hill, except to the extent of his  pecuniary
    interest therein.
 
 (6)Includes  925,000 shares of Common Stock held by Itochu Corporation, 500,000
    shares of Common Stock held by Itochu International, Inc. and 125,000 shares
    of Common Stock held by Itochu Techno-Science Corporation.
 
   
 (7)Includes 62,500 shares held by Seven Seas Group Ltd., in which Mr. Koh holds
    a controlling  interest, and  50,000 shares  of Common  Stock issuable  upon
    exercise  of stock options that are exercisable  within 60 days of April 16,
    1996, subject to repurchase of unvested shares.
    
 
 (8)Includes 750,000  shares  of  Common Stock  held  by  Ameritech  Development
    Corporation.  Mr.  Smitherman, a  director of  the  Company, is  Director of
    Venture Capital at Ameritech  Development Corporation and  may be deemed  to
    share  voting and investment power  with respect to the  shares held by such
    corporation. Mr. Smitherman disclaims beneficial ownership of such shares.
 
 (9)Includes 300,000 shares of Common Stock issuable upon the exercise of  stock
    options  that are exercisable within  60 days of April  16, 1996, subject to
    repurchase of unvested shares.
 
(10)No longer associated with the Company.
 
(11)Includes the information contained in  the notes above, as applicable.  Also
    includes  725,000 shares  of Common  Stock issuable  upon exercise  of stock
    options that  are  exercisable within  60  days, subject  to  repurchase  of
    unvested shares.
 
                                       55
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
    Upon  the completion of  this offering, the authorized  capital stock of the
Company will consist of 50,000,000 shares  of Common Stock and 5,000,000  shares
of Preferred Stock, par value $0.0001 per share ("Preferred Stock").
 
COMMON STOCK
 
   
    As  of  April  16,  1996,  there  were  16,599,484  shares  of  Common Stock
(including shares of Preferred  Stock that will be  converted into Common  Stock
upon completion of this offering) outstanding held of record by 97 stockholders.
    
 
   
    The  holders of Common Stock are entitled to one vote for each share held of
record on  all matters  submitted to  a  vote of  the stockholders.  Subject  to
preferences  that may be  applicable to any outstanding  shares of the Preferred
Stock, the  holders  of  Common  Stock are  entitled  to  receive  ratably  such
dividends  as may  be declared by  the Board  of Directors out  of funds legally
available therefor.  See  "Dividend Policy."  In  the event  of  a  liquidation,
dissolution,  or winding  up of  the Company,  holders of  the Common  Stock are
entitled to share ratably in all  assets remaining after payment of  liabilities
and  the liquidation preferences  of any outstanding  shares of Preferred Stock.
Holders of Common Stock have no preemptive rights and no right to convert  their
Common  Stock into any other securities. There are no redemption or sinking fund
provisions applicable  to the  Common Stock.  All outstanding  shares of  Common
Stock  are, and all shares of Common Stock to be outstanding upon the completion
of this offering will be, fully paid and nonassessable.
    
 
PREFERRED STOCK
 
   
    Pursuant to  the  Restated  Certificate,  the Board  of  Directors  has  the
authority,  without further action by the stockholders, to issue up to 5,000,000
shares of Preferred Stock  in one or  more series and  to fix the  designations,
powers,  preferences,  privileges,  and  relative  participating,  optional,  or
special rights  and the  qualifications, limitations,  or restrictions  thereof,
including dividend rights, conversion rights, voting rights, terms of redemption
and  liquidation preferences, any or all of which may be greater than the rights
of the Common Stock. The Board  of Directors, without stockholder approval,  can
issue  Preferred  Stock  with voting,  conversion,  or other  rights  that could
adversely affect the  voting power  and other rights  of the  holders of  Common
Stock.  Preferred Stock  could thus be  issued quickly with  terms calculated to
delay or  prevent  a  change in  control  of  the Company  or  make  removal  of
management  more difficult.  Additionally, the  issuance of  Preferred Stock may
have the effect  of decreasing the  market price  of the Common  Stock, and  may
adversely  affect the voting  and other rights  of the holders  of Common Stock.
Upon the completion of this offering, there will be no shares of Preferred Stock
outstanding and the Company has no current  plans to issue any of the  Preferred
Stock.
    
 
REGISTRATION RIGHTS
 
   
    Pursuant  to  an agreement  between the  Company and  the holders  (or their
permitted transferees) of  approximately 14,934,975 shares  of Common Stock  and
Preferred  Stock  ("Holders")  (which  Preferred  Stock  will  automatically  be
converted into Common Stock upon the  completion of this offering), the  Holders
are  entitled to certain rights with respect  to the registration of such shares
under the Securities Act. If the Company proposes to register its Common  Stock,
subject  to  certain  exceptions,  under the  Securities  Act,  the  Holders are
entitled to notice of the registration and are entitled at the Company's expense
to include such shares therein, provided that the managing underwriters have the
right to  limit the  number of  such shares  included in  the registration.  The
registration rights with respect to this offering have been waived. In addition,
certain  of the Holders may require the Company, at its expense, on no more than
one occasion, to  file a registration  statement under the  Securities Act  with
respect  to their shares of Common Stock. Such rights may not be exercised until
six months after the completion of  this offering. Further, certain Holders  may
require  the Company, once every 12 months and at the expense of the Holders, to
register the shares on Form S-3 when such form becomes available to the Company,
subject to certain conditions and limitations.  Such right expires on the  tenth
anniversary of completion of this offering.
    
 
                                       56
<PAGE>
ANTITAKEOVER EFFECTS OF PROVISIONS OF CHARTER DOCUMENTS AND DELAWARE LAW
 
  CHARTER DOCUMENTS
 
   
    The  Restated Certificate and Restated Bylaws include a number of provisions
that may  have  the  effect  of  deterring  hostile  takeovers  or  delaying  or
preventing  changes in control or management of the Company. First, the Restated
Certificate provides that  all stockholder  action must  be effected  at a  duly
called  meeting of  stockholders and  not by a  consent in  writing. Second, the
Restated Bylaws provide that special meetings of the stockholders may be  called
only  by (i) the  Chairman of the  Board of Directors,  (ii) the Chief Executive
Officer, (iii) the Board  of Directors pursuant to  a resolution adopted by  the
Board  of  Directors,  or (iv)  by  the holders  of  not  less than  10%  of the
outstanding voting stock.  Third, the  Company's Restated  Certificate does  not
include  a  provision  for  cumulative voting  for  directors.  Under cumulative
voting, a minority  stockholder holding a  sufficient percentage of  a class  of
shares  may be able to ensure the  election of one or more directors. Commencing
at the first annual  meeting following the annual  meeting record date at  which
the  Company has at least 800 stockholders,  stockholders will no longer be able
to  cumulate  votes  for  directors.  Fourth,  the  Restated  Bylaws   establish
procedures, including advance notice procedures with regard to the nomination of
candidates for election as directors and stockholder proposals. These provisions
of  the  Restated Certificate  and  Restated Bylaws  could  discourage potential
acquisition proposals  and  could  delay  or prevent  a  change  in  control  or
management  of  the  Company.  Such  provisions  also  may  have  the  effect of
preventing changes.  in the  management of  the Company.  See "Risk  Factors  --
Effects of Certain Charter and Bylaw Provisions."
    
 
  DELAWARE TAKEOVER STATUTE
 
    The  Company is  subject to  the provisions of  Section 203  of the Delaware
General Corporation  Law. In  general,  the statute  prohibits a  publicly  held
Delaware   corporation  from  engaging  in  a  "business  combination"  with  an
"interested stockholder"  for a  period of  three years  after the  date of  the
transaction  in which  the person became  an interested  stockholder, unless the
business combination is approved in a prescribed manner. For purposes of Section
203,  a  "business  combination"  includes  a  merger,  asset  sale,  or   other
transaction  resulting in a financial benefit to the interested stockholder, and
an "interested  stockholder"  is a  person  who, together  with  affiliates  and
associates,  owns (or  within three  years prior,  did own)  15% or  more of the
corporation's voting stock.
 
TRANSFER AGENT AND REGISTRAR
 
    American Securities Transfer Incorporated has been appointed as the transfer
agent and registrar  for the  Company's Common  Stock. Its  telephone number  is
(800) 962-4284.
 
                                       57
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Upon  the completion of the this offering, the Company will have outstanding
20,599,484 shares of Common  Stock, based on the  number of shares of  Preferred
Stock  and  Common Stock  outstanding as  of  April 16,  1996. Of  these shares,
4,000,000 shares  sold  in  this  offering  will  be  freely  tradeable  without
restrictions  or further  registration under  the Securities  Act. The remaining
16,599,484 shares of Common Stock  held by existing stockholders are  Restricted
Shares.  Restricted Shares  may be sold  in the  public market only  if they are
registered or qualify for an exemption from registration under Rules 144 or  701
promulgated  under  the  Securities  Act. As  a  result  of  certain contractual
restrictions and the provisions of Rules 144 and 701, additional shares will  be
available  for sale in  the public market  as follows: (i)  no Restricted Shares
will be eligible for  immediate sale on  the date of  this Prospectus, and  (ii)
12,578,546 Restricted Shares (of which 800,167 would be subject to repurchase by
the  Company at the  original purchase price), 2,520,558  shares of Common Stock
issuable upon exercise  of options outstanding  as of April  16, 1996 (of  which
2,095,480  shares  would be  subject to  repurchase by  the Company)  and 33,750
shares of Common Stock issuable upon exercise of a currently outstanding warrant
will be  eligible for  sale 180  days after  the date  of this  Prospectus  upon
expiration  of lock-up  agreements. The Restricted  Shares will  be eligible for
sale from time to time after the completion of this offering.
    
 
   
    Each officer and director  who is a stockholder  of the Company and  holders
(including  such officers and  directors) of 16,560,967  shares of the Company's
Common Stock have  agreed with  the representatives  of the  Underwriters for  a
period  of 180 days  after the effective  date of this  Prospectus (the "Lock-Up
Period"), subject to certain exceptions, not to offer to sell, contract to sell,
or otherwise sell, dispose of, loan, pledge, or grant any rights with respect to
any shares of Common Stock,  any options or warrants  to purchase any shares  of
Common  Stock, or any securities convertible  into or exchangeable for shares of
Common Stock owned  as of  the date of  this Prospectus  or thereafter  acquired
directly by such holders or with respect to which they have or hereafter acquire
the  power  of  disposition, without  the  prior written  consent  of Robertson,
Stephens &  Company. The  Company has  agreed with  the representatives  of  the
Underwriters  for  the Lock-Up  Period, subject  to  certain exceptions,  not to
issue, sell, contract  to sell, or  otherwise dispose of,  any shares of  Common
Stock,  any options or  warrants to purchase  any shares of  Common Stock or any
securities convertible  into,  exercisable for  or  exchangeable for  shares  of
Common  Stock other  than the  Company's sale  of shares  in this  offering, the
issuance of  Common Stock  upon  the exercise  of  outstanding options  and  the
Company's  issuance of options  and shares under  existing employee stock option
and stock purchase plans.
    
 
   
    As of April 16,  1996, there were  2,554,308 shares of  Common Stock (on  an
as-converted  basis) subject to outstanding options or warrants. Company intends
to file registration statements under the  Securities Act to register shares  of
Common  Stock reserved  for issuance under  the Incentive Plan  and the Purchase
Plan, thus permitting the  sale of such shares  by non-affiliates in the  public
market   without  restriction  under  the   Securities  Act.  Such  registration
statements will become effective immediately upon filing. Upon effectiveness  of
such   registration   statements,  holders   of   vested  options   to  purchase
approximately 49,862 shares, as of April 16, 1996, will be entitled to  exercise
such options and immediately sell such shares.
    
 
   
    In  general, under Rule 144 as currently  in effect, beginning 90 days after
the date of this Prospectus, an Affiliate of the Company, or person (or  persons
whose shares are aggregated) who has beneficially owned Restricted Shares for at
least  two years, will be entitled to  sell, in any three-month period, a number
of shares that does  not exceed the  greater of (i) 1%  of the then  outstanding
shares  of the Company's Common  Stock (approximately 205,994 shares immediately
after this offering) or (ii) the average weekly trading volume of the  Company's
Common  Stock  in the  Nasdaq  National Market  during  the four  calendar weeks
immediately preceding the date  on which the  notice of sale  is filed with  the
Commission.  Sales  pursuant to  Rule 144  are  subject to  certain requirements
relating  to  manner  of  sale,  notice,  and  availability  of  current  public
information about the Company. A person (or persons whose shares are aggregated)
who  is not deemed to have  been an Affiliate of the  Company at any time during
the 90  days immediately  preceding  the sale  and  who has  beneficially  owned
Restricted  Shares for  at least  three years  is entitled  to sell  such shares
pursuant to Rule 144(k) without regard to the limitations described above.
    
 
    An employee,  officer, or  director  of or  consultant  to the  Company  who
purchased  or was  awarded shares  or options to  purchase shares  pursuant to a
written compensatory  plan  or  contract  is entitled  to  rely  on  the  resale
 
                                       58
<PAGE>
provisions  of Rule 701  under the Securities Act,  which permits Affiliates and
non-Affiliates to sell their Rule 701 shares without having to comply with  Rule
144's  holding period  restrictions, in each  case commencing 90  days after the
date of this Prospectus.  In addition, non-Affiliates may  sell Rule 701  shares
without  complying with the public information, volume, and notice provisions of
Rule 144.
 
    Prior to this offering,  there has been no  public market for the  Company's
Common Stock, and there can be no assurance that an active public market for the
Common  Stock will  develop or  will continue  after this  offering or  that the
market price  of the  Common Stock  will not  decline below  the initial  public
offering  price.  Future sales  of substantial  amounts of  Common Stock  in the
public market could adversely affect market prices prevailing from time to time.
As described herein, only a limited number of shares will be available for  sale
shortly   after  this  offering   because  of  certain   contractual  and  legal
restrictions on resale.  Sales of  substantial amounts  of Common  Stock of  the
Company in the public market after the restrictions lapse could adversely affect
the  prevailing market  price and  the ability  of the  Company to  raise equity
capital in the future.
 
                                       59
<PAGE>
                                  UNDERWRITING
 
    The  underwriters  named  below,   acting  through  their   representatives,
Robertson,  Stephens & Company LLC, Hambrecht &  Quist LLC and Wessels, Arnold &
Henderson, L.L.C.  (the  "Representatives"),  have  severally  agreed  with  the
Company,  subject to the terms and  conditions of the Underwriting Agreement, to
purchase the  number  of  shares  of  Common  Stock  set  forth  opposite  their
respective  names below. The Underwriters are  committed to purchase and pay for
all such shares if any are purchased.
 
<TABLE>
<CAPTION>
                                                                                              NUMBER OF
                                        UNDERWRITER                                             SHARES
- --------------------------------------------------------------------------------------------  ----------
<S>                                                                                           <C>
Robertson, Stephens & Company LLC...........................................................
Hambrecht & Quist LLC.......................................................................
Wessels, Arnold & Henderson, L.L.C..........................................................
 
                                                                                              ----------
Total.......................................................................................   4,000,000
                                                                                              ----------
                                                                                              ----------
</TABLE>
 
    The Representatives have advised the  Company that the Underwriters  propose
to offer the shares of Common Stock to the public at the initial public offering
price  set forth on the cover page of  this Prospectus and to certain dealers at
such price less a  concession of not in  excess of $        per share, of  which
$      may be reallowed to other dealers. After the initial public offering, the
public  offering price, concession, and reallowance to dealers may be reduced by
the Representatives. No such reduction shall change the amount of proceeds to be
received by the Company as set forth on the cover page of this Prospectus.
 
    The Company has granted  to the Underwriters  an option, exercisable  during
the  30-day period after the date of  this Prospectus, to purchase up to 600,000
additional shares of Common Stock  at the same price per  share as will be  paid
for  the 4,000,000 shares that the Underwriters  have agreed to purchase. To the
extent that the Underwriters exercise such option, each of the Underwriters will
have a firm  commitment to purchase  approximately the same  percentage of  such
additional  shares that the number of shares  of Common Stock to be purchased by
it shown in the above table represents  as a percentage of the 4,000,000  shares
offered  hereby.  If  purchased, such  additional  shares  will be  sold  by the
Underwriters on the same terms as those on which the 4,000,000 shares are  being
sold.
 
    The  Underwriting  Agreement  contains  covenants  of  indemnity  among  the
Underwriters and  the  Company  against  certain  civil  liabilities,  including
liabilities  under the Securities  Act and liabilities  arising from breaches of
representations and warranties contained in the Underwriting Agreement.
 
   
    Each officer  and director  who  holds shares  of  the Company  and  holders
(including  such officers  and directors) of  16,560,967 shares  of Common Stock
have agreed with the Representatives, for the Lock-Up Period, subject to certain
exceptions, not to offer to sell,  contract to sell, or otherwise sell,  dispose
of,  loan, pledge,  or grant  any rights  with respect  to any  shares of Common
Stock, any options or warrants  to purchase any shares  of Common Stock, or  any
securities  convertible into or exchangeable for shares of Common Stock owned as
of the date of this Prospectus  or thereafter acquired directly by such  holders
or  with  respect  to  which  they  have  or  hereafter  acquire  the  power  of
disposition, without the prior written consent of Robertson, Stephens &  Company
LLC.  However, Robertson, Stephens & Company LLC may, in its sole discretion and
at any time without notice, release all or any portion of the securities subject
to lock-up agreements. There are  no agreements between the Representatives  and
any  of the Company's  stockholders providing consent  by the Representatives to
the sale of shares prior to the  expiration of the Lock-Up Period. In  addition,
the  Company has agreed  that during the  Lock-Up Period, the  Company will not,
without the prior written consent of Robertson, Stephens & Company LLC,  subject
to  certain exceptions, issue, sell, contract  to sell, or otherwise dispose of,
any shares of Common Stock,  any options or warrants  to purchase any shares  of
Common Stock or any securities
    
 
                                       60
<PAGE>
convertible  into, exercisable  for or exchangeable  for shares  of Common Stock
other than the Company's sale of shares in this offering, the issuance of Common
Stock upon the exercise  of outstanding options, and  the Company's issuance  of
options  and  shares under  existing employee  stock  option and  stock purchase
plans. See "Shares Eligible For Future Sale."
 
    The Underwriters do not intend to  confirm sales to any accounts over  which
they exercise discretionary authority.
 
    Prior to this offering, there has been no public market for the Common Stock
of  the Company. Conse-quently, the initial public offering price for the Common
Stock offered hereby will be  determined through negotiations among the  Company
and the Representatives. Among the factors to be considered in such negotiations
are  prevailing market conditions, certain financial information of the Company,
market valuations of other  companies that the  Company and the  Representatives
believe  to be comparable to the Company, estimates of the business potential of
the Company, the present  state of the Company's  development and other  factors
deemed relevant.
 
                                       61
<PAGE>
                                 LEGAL MATTERS
 
   
    The  validity of the  shares of Common  Stock offered hereby  will be passed
upon for the Company  by its counsel, Cooley  Godward Castro Huddleson &  Tatum,
San  Francisco, California.  Certain legal matters  will be passed  upon for the
Underwriters by Brobeck, Phleger &  Harrison LLP, San Francisco, California.  As
of  the date of this Prospectus, Cooley Godward Castro Huddleson & Tatum held an
option to purchase  2,000 shares of  Common Stock, and  certain partners of  and
persons  associated with  Cooley Godward  Castro Huddleson  & Tatum beneficially
owned 78,339 shares of  Common Stock. In addition,  a partner of Cooley  Godward
Castro Huddleson & Tatum is the Secretary of BroadVision.
    
 
                                    EXPERTS
 
    The  financial statements and schedules of  BroadVision, Inc. as of December
31, 1994 and 1995 and for the periods from inception (May 13, 1993) to  December
31,  1993, and the years ended December 31,  1994 and 1995 have been included in
this Prospectus and Registration Statement in  reliance upon the report of  KMPG
Peat  Marwick LLP, independent certified public accountants, appearing elsewhere
herein and in the Registration Statement, and upon the authority of such firm as
experts in accounting and auditing.
 
                             CHANGE IN ACCOUNTANTS
 
   
    In December  1995,  the  Company  retained KPMG  Peat  Marwick  LLP  as  the
Company's  independent  accountants  and  replaced Coopers  &  Lybrand  LLP, the
Company's former accountants. The decision to change independent accountants was
ratified by  the  Company's Board  of  Directors.  During the  period  from  the
Company's  inception through  December 1995  and with  respect to  the Company's
financial statements for the years ended December 31, 1993 and 1994, there  were
no  disagreements with Coopers & Lybrand  LLP regarding any matters with respect
to accounting principles or practices,  financial statement disclosure or  audit
scope  or procedure, which disagreements, if not resolved to the satisfaction of
the former  accountants,  would  have  caused Coopers  &  Lybrand  LLP  to  make
reference  to  the subject  matter of  the disagreement  in connection  with its
report. The former accountants  reports, for the years  ended December 31,  1993
and  1994, are not a part of the financial statements of the Company included in
this Prospectus and the related financial statement schedules included elsewhere
in the Registration Statement. Such reports  did not contain an adverse  opinion
or  disclaimer of opinion or qualifications  or modifications as to uncertainty,
audit scope or accounting principles. Prior to retaining KPMG Peat Marwick  LLP,
the  Company  had  not  consulted  with  KPMG  Peat  Marwick  LLP  regarding the
application of accounting principles.
    
 
                             ADDITIONAL INFORMATION
 
    A Registration Statement on Form S-1, including amendments thereto, relating
to the shares of Common Stock offered hereby has been filed by the Company  with
the Commission under the Securities Act. This Prospectus does not contain all of
the  information set  forth in the  Registration Statement and  the exhibits and
schedules thereto. Statements contained in this Prospectus as to the contents of
any contract or other document referred to are not necessarily complete and,  in
each  instance, reference is made to the copy of such contract or other document
filed as an  exhibit to the  Registration Statement, each  such statement  being
qualified  in  all  respects by  such  reference. For  further  information with
respect to the Company and the Common Stock offered hereby, reference is made to
such Registration Statement, exhibits and schedules. A copy of the  Registration
Statement  may be  inspected by  anyone without  charge at  the public reference
facilities maintained by  the Commission  at 450 Fifth  Street, N.W.,  Judiciary
Plaza,  Washington, D.C.  20549, and copies  of all  or any part  thereof may be
obtained from those offices upon the  payment of certain fees prescribed by  the
Commission.
 
                                       62
<PAGE>
                               BROADVISION, INC.
 
                         INDEX TO FINANCIAL STATEMENTS
 
                                    CONTENTS
 
<TABLE>
<S>                                                                                     <C>
Report of Independent Accountants.....................................................        F-2
 
Balance Sheets........................................................................        F-3
 
Statements of Operations..............................................................        F-4
 
Statements of Stockholders' Equity....................................................        F-5
 
Statements of Cash Flows..............................................................        F-6
 
Notes to Financial Statements.........................................................        F-7
</TABLE>
 
                                      F-1
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
The Board of Directors
BroadVision, Inc.:
 
    We  have audited  the accompanying  balance sheets  of BroadVision,  Inc., a
development stage enterprise, as of December 31, 1994 and 1995, and the  related
statements  of operations,  stockholders' equity and  cash flows  for the period
from May 13,  1993 (inception)  to December  31, 1993  and for  the years  ended
December 31, 1994 and 1995. These financial statements are the responsibility of
the  Company's management. Our responsibility is  to express an opinion on these
financial statements based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the  financial position  of BroadVision,  Inc. as of
December 31, 1994 and 1995, and the results of its operations and its cash flows
for the period from May  13, 1993 (inception) to December  31, 1993 and for  the
years  ended December 31,  1994 and 1995, in  conformity with generally accepted
accounting principles.
 
                                                           KPMG PEAT MARWICK LLP
 
March 12, 1996,
except as to Note 8,
which is as of April 16, 1996
 
                                      F-2
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
 
                                 BALANCE SHEETS
 
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
   
<TABLE>
<CAPTION>
                                                                            DECEMBER 31,          MARCH 31, 1996
                                                                        --------------------  ----------------------
                                                                          1994       1995      ACTUAL     PRO FORMA
                                                                        ---------  ---------  ---------  -----------
                                                                                                   (UNAUDITED)
                                                                                              ----------------------
<S>                                                                     <C>        <C>        <C>        <C>
                                                                                                          (NOTE 8)
                                                       ASSETS
Current assets:
  Cash and cash equivalents...........................................  $     808  $   4,311  $   2,663  $    7,718
  Short-term investments..............................................      1,489        196         --          --
  Accounts receivable, net............................................         --        395      1,953       1,953
  Prepaid expenses and other current assets...........................         25         24        162         162
                                                                        ---------  ---------  ---------  -----------
      Total current assets............................................      2,322      4,926      4,778       9,833
Property and equipment, net...........................................        309        868      1,272       1,272
Other assets..........................................................          9         63         56          56
                                                                        ---------  ---------  ---------  -----------
      Total assets....................................................  $   2,640  $   5,857  $   6,106  $   11,161
                                                                        ---------  ---------  ---------  -----------
                                                                        ---------  ---------  ---------  -----------
 
                                        LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable....................................................  $      19  $     161  $     573  $      573
  Accrued expenses....................................................         95        327        714         714
  Deferred revenue....................................................         --        355      1,251       1,251
  Current portion, capital lease obligations..........................         --        167        167         167
                                                                        ---------  ---------  ---------  -----------
      Total current liabilities.......................................        114      1,010      2,705       2,705
Long-term portion, capital lease obligations..........................         --        516        477         477
Other liabilities.....................................................         --         77         92          92
                                                                        ---------  ---------  ---------  -----------
      Total liabilities...............................................        114      1,603      3,274       3,274
                                                                        ---------  ---------  ---------  -----------
Stockholders' equity:
  Convertible preferred stock, $.0001 par value; 10,000 shares
   authorized 5,600, 8,601 and 8,604 shares issued and outstanding in
   1994, 1995 and 1996 (unaudited), respectively; 15,000 shares
   authorized, no shares issued and outstanding, pro forma............          1          1          1          --
  Common stock, $.0001 par value; 22,000 shares authorized; 6,720;
   6,308; and 7,344 shares issued and outstanding in 1994, 1995 and
   1996 (unaudited), respectively; 30,000 shares authorized, 16,582
   shares issued and outstanding, pro forma (unaudited)...............          1          1          1           2
  Additional paid-in capital..........................................      4,330     11,412     13,088      18,143
  Deferred compensation related to grant of stock options.............         --     (1,036)    (2,436)     (2,436 )
  Deficit accumulated during the development stage....................     (1,806)    (6,124)    (7,822)     (7,822 )
                                                                        ---------  ---------  ---------  -----------
      Total stockholders' equity......................................      2,526      4,254      2,832       7,887
                                                                        ---------  ---------  ---------  -----------
      Total liabilities and stockholders' equity......................  $   2,640  $   5,857  $   6,106  $   11,161
                                                                        ---------  ---------  ---------  -----------
                                                                        ---------  ---------  ---------  -----------
</TABLE>
    
 
                See accompanying notes to financial statements.
 
                                      F-3
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
 
                            STATEMENTS OF OPERATIONS
 
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                               MAY 13, 1993                          THREE-MONTH PERIODS   CUMULATIVE
                                                 (DATE OF      YEARS ENDED DECEMBER                        PERIOD FROM
                                               INCEPTION) TO           31,             ENDED MARCH 31,      INCEPTION
                                               DECEMBER 31,    --------------------  --------------------   TO MARCH
                                                   1993          1994       1995       1995       1996      31, 1996
                                              ---------------  ---------  ---------  ---------  ---------  -----------
                                                                                                (UNAUDITED)
                                                                                     ---------------------------------
<S>                                           <C>              <C>        <C>        <C>        <C>        <C>
Revenues:
  Software licenses.........................     $      --     $      --  $      --  $      --  $   1,099   $   1,099
  Services..................................            --            --        540         --        299         839
                                                     -----     ---------  ---------  ---------  ---------  -----------
                                                        --            --        540         --      1,398       1,938
Operating expenses:
  Cost of software licenses.................            --            --         --         --        164         164
  Cost of services..........................            --            --         23         --         33          56
  Research and development..................            12           748      2,229        371        797       3,786
  Selling, general, and administrative......           131         1,023      2,766        500      2,109       6,029
                                                     -----     ---------  ---------  ---------  ---------  -----------
      Total operating expenses..............           143         1,771      5,018        871      3,103      10,035
                                                     -----     ---------  ---------  ---------  ---------  -----------
      Operating loss........................          (143)       (1,771)    (4,478)      (871)    (1,705)     (8,097)
Interest income.............................             7           101        191         25         43         342
Other expense...............................            --            --        (31)        --        (36)        (67)
                                                     -----     ---------  ---------  ---------  ---------  -----------
      Net loss..............................     $    (136)    $  (1,670) $  (4,318) $    (846) $  (1,698)  $  (7,822)
                                                     -----     ---------  ---------  ---------  ---------  -----------
                                                     -----     ---------  ---------  ---------  ---------  -----------
Pro forma net loss per share................                              $   (0.23) $   (0.04) $   (0.09)
                                                                          ---------  ---------  ---------
                                                                          ---------  ---------  ---------
Shares used in computing pro forma net loss
 per share..................................                                 18,543     18,888     18,576
                                                                          ---------  ---------  ---------
                                                                          ---------  ---------  ---------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-4
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                       STATEMENTS OF STOCKHOLDERS' EQUITY
 
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                                                       CONVERTIBLE PREFERRED
                                                                                                                  COMMON
                                                                                               STOCK               STOCK
                                                                                      ------------------------  -----------
                                                                                        SHARES       AMOUNT       SHARES
                                                                                      -----------  -----------  -----------
<S>                                                                                   <C>          <C>          <C>
Issuance of common stock; 4,000 shares at $0.005 per share at July 1993; 1,700
 shares at $0.02 per share at October 1993..........................................          --    $      --        5,700
Issuance of Series A convertible preferred stock at $0.60 per share.................       4,267            1           --
Net loss............................................................................          --           --           --
                                                                                           -----          ---        -----
Balances as of December 31, 1993....................................................       4,267            1        5,700
Issuance of common stock at $0.05 per share.........................................          --           --        1,020
Issuance of Series B convertible preferred stock at $1.25 per share.................       1,333           --           --
Net loss............................................................................          --           --           --
                                                                                           -----          ---        -----
Balance as of December 31, 1994.....................................................       5,600            1        6,720
Issuance of common stock at $0.05 to $0.12 per share................................          --           --          334
Issuance of Series C convertible preferred stock at $2.00 per share, net of issuance
 costs of $49.......................................................................       3,001           --           --
Common stock repurchased............................................................          --           --         (746)
Deferred compensation related to grant of stock options.............................          --           --           --
Net loss............................................................................          --           --           --
                                                                                           -----          ---        -----
Balances as of December 31, 1995....................................................       8,601            1        6,308
Issuance of Series C convertible preferred stock at $2.00 (unaudited)...............           3           --           --
Deferred compensation related to grant of stock options (unaudited).................          --           --           --
Issuance of common stock (unaudited)................................................          --           --        1,036
Net loss (unaudited)................................................................          --           --           --
                                                                                           -----          ---        -----
Balances as of March 31, 1996 (unaudited)...........................................       8,604    $       1        7,344
                                                                                           -----          ---        -----
                                                                                           -----          ---        -----
 
<CAPTION>
 
                                                                                                                   DEFICIT
                                                                                                                 ACCUMULATED
                                                                                                   ADDITIONAL    DURING THE
                                                                                                     PAID-IN     DEVELOPMENT
                                                                                        AMOUNT       CAPITAL        STAGE
                                                                                      -----------  -----------  -------------
<S>                                                                                   <C>            <C>
Issuance of common stock; 4,000 shares at $0.005 per share at July 1993; 1,700
 shares at $0.02 per share at October 1993..........................................   $       1    $      53     $      --
Issuance of Series A convertible preferred stock at $0.60 per share.................          --        2,559            --
Net loss............................................................................          --           --          (136)
                                                                                             ---   -----------  -------------
Balances as of December 31, 1993....................................................           1        2,612          (136)
Issuance of common stock at $0.05 per share.........................................          --           51            --
Issuance of Series B convertible preferred stock at $1.25 per share.................          --        1,667            --
Net loss............................................................................          --           --        (1,670)
                                                                                             ---   -----------  -------------
Balance as of December 31, 1994.....................................................           1        4,330        (1,806)
Issuance of common stock at $0.05 to $0.12 per share................................          --           31            --
Issuance of Series C convertible preferred stock at $2.00 per share, net of issuance
 costs of $49.......................................................................          --        5,952            --
Common stock repurchased............................................................          --          (37)           --
Deferred compensation related to grant of stock options.............................          --        1,136            --
Net loss............................................................................          --           --        (4,318)
                                                                                             ---   -----------  -------------
Balances as of December 31, 1995....................................................           1       11,412        (6,124)
Issuance of Series C convertible preferred stock at $2.00 (unaudited)...............          --            6            --
Deferred compensation related to grant of stock options (unaudited).................          --        1,510            --
Issuance of common stock (unaudited)................................................          --          160            --
Net loss (unaudited)................................................................          --           --        (1,698)
                                                                                             ---   -----------  -------------
Balances as of March 31, 1996 (unaudited)...........................................   $       1    $  13,088     $  (7,822)
                                                                                             ---   -----------  -------------
                                                                                             ---   -----------  -------------
 
<CAPTION>
 
                                                                                        DEFERRED
                                                                                      COMPENSATION
                                                                                       RELATED TO        TOTAL
                                                                                        GRANT OF     STOCKHOLDERS'
                                                                                      STOCK OPTIONS     EQUITY
                                                                                      -------------  -------------
Issuance of common stock; 4,000 shares at $0.005 per share at July 1993; 1,700
 shares at $0.02 per share at October 1993..........................................    $      --      $      54
Issuance of Series A convertible preferred stock at $0.60 per share.................           --          2,560
Net loss............................................................................           --           (136)
                                                                                      -------------       ------
Balances as of December 31, 1993....................................................           --          2,478
Issuance of common stock at $0.05 per share.........................................           --             51
Issuance of Series B convertible preferred stock at $1.25 per share.................           --          1,667
Net loss............................................................................           --         (1,670)
                                                                                      -------------       ------
Balance as of December 31, 1994.....................................................           --          2,526
Issuance of common stock at $0.05 to $0.12 per share................................           --             31
Issuance of Series C convertible preferred stock at $2.00 per share, net of issuance
 costs of $49.......................................................................           --          5,952
Common stock repurchased............................................................           --            (37)
Deferred compensation related to grant of stock options.............................       (1,036)           100
Net loss............................................................................           --         (4,318)
                                                                                      -------------       ------
Balances as of December 31, 1995....................................................       (1,036)         4,254
Issuance of Series C convertible preferred stock at $2.00 (unaudited)...............           --              6
Deferred compensation related to grant of stock options (unaudited).................       (1,400)           110
Issuance of common stock (unaudited)................................................           --            160
Net loss (unaudited)................................................................           --         (1,698)
                                                                                      -------------       ------
Balances as of March 31, 1996 (unaudited)...........................................    $  (2,436)     $   2,832
                                                                                      -------------       ------
                                                                                      -------------       ------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-5
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                            STATEMENTS OF CASH FLOWS
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                        MAY 13, 1993                         THREE-MONTH PERIODS   CUMULATIVE
                                                          (DATE OF     YEARS ENDED DECEMBER                        PERIOD FROM
                                                        INCEPTION) TO          31,             ENDED MARCH 31,      INCEPTION
                                                        DECEMBER 31,   --------------------  --------------------   TO MARCH
                                                            1993         1994       1995       1995       1996      31, 1996
                                                        -------------  ---------  ---------  ---------  ---------  -----------
                                                                                                        (UNAUDITED)
                                                                                             ---------------------------------
<S>                                                     <C>            <C>        <C>        <C>        <C>        <C>
Cash flows from operating activities:
  Net loss............................................    $    (136)   $  (1,670) $  (4,318) $    (846) $  (1,698)  $  (7,822)
  Adjustments to reconcile net loss to net cash
   provided by (used in) operating activities:
    Depreciation and amortization.....................            3           83        120         37         95         301
    Deferred compensation.............................           --           --        100         --        110         210
    Changes in operating assets and liabilities:
      Accounts receivable.............................           --           --       (395)        --     (1,558)     (1,953)
      Prepaid expenses, other current assets, and
       other assets...................................          (21)         (13)       (53)       (56)      (131)       (218)
      Accounts payable and accrued expenses...........          156          (42)       374         98        799       1,287
      Deferred revenue................................           --           --        355         --        896       1,251
      Other liabilities...............................           --           --         77         --         15          92
                                                        -------------  ---------  ---------  ---------  ---------  -----------
        Net cash provided by (used in) operating
         activities...................................            2       (1,642)    (3,740)      (767)    (1,472)     (6,852)
                                                        -------------  ---------  ---------  ---------  ---------  -----------
Cash flows from investing activities:
  Acquisition of property and equipment...............         (113)        (282)      (679)       (88)      (499)     (1,573)
  Purchase of short-term investments..................       (1,000)      (1,489)      (196)    (1,200)        --      (2,685)
  Maturity of short-term investments..................           --        1,000      1,489      1,489        196       2,685
                                                        -------------  ---------  ---------  ---------  ---------  -----------
        Net cash provided by (used in) investing
         activities...................................       (1,113)        (771)       614        201       (303)     (1,573)
                                                        -------------  ---------  ---------  ---------  ---------  -----------
Cash flows from financing activities:
  Proceeds from issuance of common stock..............           54           51         31         --        160         296
  Proceeds from issuance of preferred stock, net of
   issuance costs.....................................        2,560        1,667      5,952         --          6      10,185
  Repurchase of common stock..........................           --           --        (37)        --         --         (37)
  Proceeds from capital lease.........................           --           --        748         --         --         748
  Payments on capital lease...........................           --           --        (65)        --        (39)       (104)
                                                        -------------  ---------  ---------  ---------  ---------  -----------
        Net cash provided by financing activities.....        2,614        1,718      6,629         --        127      11,088
                                                        -------------  ---------  ---------  ---------  ---------  -----------
Net increase (decrease) in cash and cash
 equivalents..........................................        1,503         (695)     3,503       (566)    (1,648)      2,663
Cash and cash equivalents, beginning of period/
 year.................................................           --        1,503        808        808      4,311          --
                                                        -------------  ---------  ---------  ---------  ---------  -----------
Cash and cash equivalents, end of period/year.........    $   1,503    $     808  $   4,311  $     242  $   2,663   $   2,663
                                                        -------------  ---------  ---------  ---------  ---------  -----------
                                                        -------------  ---------  ---------  ---------  ---------  -----------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-6
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                         NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 1994 AND 1995
 
(1) BUSINESS OF THE COMPANY
    BroadVision,   Inc.   (the  "Company")   provides  an   integrated  software
application  system,  BroadVision  One-To-One,  that  enables  the  creation  of
applications   allowing  non-technical  business  managers  to  tailor  Internet
marketing and selling services  to the needs and  interests of individual  World
Wide Web site visitors, personalizing each visit on a real-time basis.
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported amounts  of  assets and  liabilities and
disclosure of contingent  assets and liabilities  at the date  of the  financial
statements  and  the  reported  amounts  of  revenues  and  expenses  during the
reporting period. Actual results could differ from these estimates.
 
  CASH AND CASH EQUIVALENTS
 
    The Company  considers  all  highly liquid  investments  purchased  with  an
original  maturity of three  months or less  to be cash  equivalents. All of the
Company's cash and cash equivalents as of December 31, 1995 are on deposit  with
one major U.S. bank.
 
    As  of  December  31,  1995, short-term  investments  consisted  of banker's
acceptances with maturities  of three months  or less and  are carried at  cost,
which  approximates fair value. There were no short-term investments as of March
31, 1996.
 
  PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost and depreciated on a straight-line
basis over their  estimated useful lives,  which range from  two to five  years.
Leasehold  improvements are amortized over their useful lives or the life of the
lease, whichever is shorter.
 
  REVENUE RECOGNITION
 
    The Company's revenue recognition policies are in accordance with  Statement
of Position No. 91-1, SOFTWARE REVENUE RECOGNITION, and are as follows:
 
    -Software  license  revenues  are  recognized  when  the  software  has been
     delivered, the customer  acknowledges an unconditional  obligation to  pay,
     and the Company has no significant obligations remaining.
 
    -Maintenance  revenues  relating  to contracts  which  entitle  customers to
     receive technical support and future enhancements of the licensed  software
     are deferred and recognized ratably over the contract period.
 
    -Revenues  from professional  services are  recognized as  such services are
     performed.
 
  CAPITALIZED SOFTWARE
 
    Development costs incurred in the  research and development of new  software
products are expensed as incurred until technological feasibility in the form of
a   working  model  has  been  established.  To  date,  the  Company's  software
development  has   been  completed   concurrent   with  the   establishment   of
technological feasibility and, accordingly, no costs have been capitalized.
 
                                      F-7
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
  INCOME TAXES
 
    The Company utilizes the asset and liability method of accounting for income
taxes.  Under this  method, deferred tax  assets and  liabilities are determined
based on the difference between the financial statement and tax bases of  assets
and  liabilities using  enacted tax rates  in effect  for the year  in which the
differences are  expected to  affect taxable  income. Valuation  allowances  are
established when necessary to reduce deferred tax assets to the amounts expected
to be recovered.
 
  PRO FORMA NET LOSS PER SHARE
 
    Pro  forma net loss per share is computed using net loss and is based on the
weighted average  number  of shares  of  common stock  outstanding,  convertible
preferred  stock,  on an  "as-if-converted" basis,  using  the exchange  rate in
effect at the initial public offering date and dilutive common equivalent shares
from stock options and warrants outstanding using the treasury stock method.  In
accordance   with  certain  Securities  and   Exchange  Commission  (SEC)  Staff
Accounting Bulletins, such computations include all common and common equivalent
shares issued within 12 months of the offering date as if they were  outstanding
for  all periods presented  using the treasury stock  method and the anticipated
initial public offering price.
 
  RECENT ACCOUNTING PRONOUNCEMENTS
 
    In October 1995, the Financial  Accounting Standards Board issued  Statement
of  Financial Accounting  Standards (SFAS)  No. 123,  ACCOUNTING FOR STOCK-BASED
COMPENSATION. SFAS No. 123  will be effective for  fiscal years beginning  after
December  15, 1995, and  will require that  the Company either  recognize in its
financial statements  costs related  to  its employee  stock-based  compensation
plans,  such  as  stock option  and  stock  purchase plans,  or  make  pro forma
disclosures of such costs in a footnote to the financial statements.
 
    The Company expects to continue to  use the intrinsic value-based method  of
Accounting  Principles Board Opinion No.  25, as allowed under  SFAS No. 123, to
account for all of  its employee stock-based  compensation plans. Therefore,  in
its financial statements for fiscal 1996, the Company will make the required pro
forma disclosures in a footnote. SFAS No. 123 is not expected to have a material
effect on the Company's results of operations or financial position.
 
(3) BALANCE SHEET DETAIL
 
  PROPERTY AND EQUIPMENT
 
    A summary of property and equipment follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                       DECEMBER 31,
                                                                   --------------------
                                                                     1994       1995
                                                                   ---------  ---------    MARCH 31,
                                                                                             1996
                                                                                         -------------
                                                                                          (UNAUDITED)
<S>                                                                <C>        <C>        <C>
Furniture and fixtures...........................................  $      53  $      92    $     106
Computer and software............................................        325        844        1,332
Leasehold improvements...........................................         17         42           42
                                                                         ---        ---       ------
                                                                         395        978        1,480
Less accumulated depreciation and amortization...................         86        110          208
                                                                         ---        ---       ------
                                                                   $     309  $     868    $   1,272
                                                                         ---        ---       ------
                                                                         ---        ---       ------
</TABLE>
 
    Depreciation  expense  was $3,000,  $83,000,  $120,000 and  $95,000  for the
period from May 13, 1993 (inception) to  December 31, 1993, for the years  ended
December 31, 1994 and 1995, and the quarter ended March 31, 1996, respectively.
 
                                      F-8
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(3) BALANCE SHEET DETAIL (CONTINUED)
  ACCRUED EXPENSES
 
    A summary of accrued expenses follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,
                                                              ----------------------
                                                                 1994        1995
                                                                  ---      ---------    MARCH 31,
                                                                                          1996
                                                                                      -------------
                                                                                       (UNAUDITED)
<S>                                                           <C>          <C>        <C>
Accrued employee benefits...................................   $      28   $     130    $     328
Deferred compensation.......................................          --         107          147
Accrued amounts payable to contractors......................          35          45           70
Other accrued liabilities...................................          32          45          169
                                                                      --
                                                                                 ---          ---
                                                               $      95   $     327    $     714
                                                                      --
                                                                      --
                                                                                 ---          ---
                                                                                 ---          ---
</TABLE>
 
(4) STOCKHOLDERS' EQUITY
 
  CONVERTIBLE PREFERRED STOCK
 
    The  rights, preferences, privileges,  and restrictions of  the Series A, B,
and C convertible preferred stock are as follows:
 
    -Each share of Series A,  B, and C preferred  stock shall be convertible  at
     the  option of the holder, at any time after the date of issuance, into one
     fully paid and nonassessable share of common stock. The conversion rate  is
     subject  to certain antidilution provisions.  Each series has voting rights
     equal to one vote per share.
 
   
    -Conversion is automatic upon either the closing of a public offering of the
     Company's common stock at a purchase price of not less than $5.00 per share
     or at the election of the holders of at least two-thirds of the outstanding
     preferred stock.
    
 
   
    -Series A, B,  and C  preferred stockholders are  entitled to  noncumulative
     dividends  at a rate of 8% per share per annum, when and if declared by the
     Board of  Directors.  As of  December  31,  1995, no  dividends  have  been
     declared.
    
 
    -Series  A, B, and C preferred stock  have a liquidation preference of $.60,
     $1.25, and  $2.00 per  share, respectively,  plus all  declared but  unpaid
     dividends.
 
    -After  payment has been made to the  holders of preferred stock of the full
     preferential amounts,  the holders  of common  stock shall  be entitled  to
     receive all remaining assets.
 
    Convertible  preferred stock issued and outstanding  as of December 31, 1995
is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                    ISSUED AND OUTSTANDING
                                                                         DECEMBER 31,
                                                          ------------------------------------------
                                                                 SHARES                AMOUNT
                                                          --------------------  --------------------
SERIES                                       AUTHORIZED     1994       1995       1994       1995
- -------------------------------------------  -----------  ---------  ---------  ---------  ---------
<S>                                          <C>          <C>        <C>        <C>        <C>
A..........................................       4,300       4,267      4,267  $   2,560  $   2,560
B..........................................       1,400       1,333      1,333      1,667      1,667
C..........................................       4,000          --      3,001         --      5,952
                                                          ---------  ---------  ---------  ---------
                                                              5,600      8,601  $   4,227  $  10,179
                                                          ---------  ---------  ---------  ---------
                                                          ---------  ---------  ---------  ---------
</TABLE>
 
                                      F-9
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(4) STOCKHOLDERS' EQUITY (CONTINUED)
  WARRANTS
 
    As of December 31, 1995, there was one warrant outstanding to acquire 33,750
shares of the Company's Series C preferred stock at $2.00 per share. The warrant
expires in June 2002.
 
  COMMON STOCK
 
    The Company has reserved 4,536,800 shares of common stock for issuance under
its stock  option  plan. Under  this  plan, the  Board  of Directors  may  grant
incentive  or nonqualified stock  options at prices  not less than  100% or 85%,
respectively, of  the  fair market  value  of  the Company's  common  stock,  as
determined  by  the  Board of  Directors,  at  the grant  date.  The  vesting of
individual options may vary but in each case at least 20% of the total number of
shares subject to options will become exercisable per year.
 
   
    When an employee option is exercised  prior to vesting, any unvested  shares
so  purchased are subject to repurchase by  the Company at the original purchase
price of  the stock  upon termination  of employment.  The right  to  repurchase
lapses  at a  minimum rate of  20% per  year over five  years from  the date the
option was  granted or,  for new  employees, the  date of  hire. Such  right  is
exercisable only within 90 days following termination of employment.
    
 
   
    Activity  in the  Company's stock option  plan is as  follows (in thousands,
except per share data):
    
 
   
<TABLE>
<CAPTION>
                                                             SHARES
                                                            AVAILABLE     OPTIONS     PRICE PER
                                                            FOR GRANT   OUTSTANDING     SHARE
                                                           -----------  -----------  -----------
<S>                                                        <C>          <C>          <C>
Authorized...............................................       3,533           --   $        --
                                                           -----------  -----------  -----------
Balances, December 31, 1993..............................       3,533           --            --
Options granted..........................................      (1,014)       1,014     0.05-0.06
Options exercised........................................          --          (10)         0.05
                                                           -----------  -----------  -----------
Balances, December 31, 1994..............................       2,519        1,004     0.05-0.06
Authorized...............................................       1,004           --
Options granted..........................................      (1,916)       1,916     0.06-0.20
Options exercised........................................          --         (334)    0.05-0.12
Options canceled.........................................         662         (662)    0.05-0.12
                                                           -----------  -----------  -----------
Balances, December 31, 1995..............................       2,269        1,924     0.05-0.20
Options granted..........................................        (850)         850     0.20-4.50
Options exercised........................................          --       (1,012)    0.05-0.80
Options canceled.........................................           2           (2)         0.06
                                                           -----------  -----------  -----------
Balances, March 31, 1996.................................       1,421        1,760   $ 0.05-4.50
                                                           -----------  -----------  -----------
                                                           -----------  -----------  -----------
</TABLE>
    
 
    The Company  has  outstanding options  to  purchase 20,000  shares  with  an
exercise  price  of $0.20  per  share, granted  to  an employee  outside  of the
Company's stock option plan. These options  vest in their entirety on the  ninth
anniversary  of the  date of  grant; however,  if the  optionee achieves certain
performance objectives, the  vesting of the  options may be  accelerated by  the
President of the Company acting in his discretion.
 
    As  of December 31, 1995 and March 31, 1996 all options were exercisable and
200,000  and  1,097,075  shares,  respectively,  would  have  been  subject   to
repurchase, if exercised.
 
    The Company has recorded deferred compensation of $1,136,000 during 1995 and
an  additional $1,510,000  for the  three months  ended March  31, 1996  for the
difference between the grant price and the deemed fair value of the common stock
underlying options granted from December  1995 through March 1996. In  addition,
in
 
                                      F-10
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(4) STOCKHOLDERS' EQUITY (CONTINUED)
   
April  1996 the Company intends to record deferred compensation of approximately
$218,000 related to the difference between  the grant price and the deemed  fair
value  of the common stock underlying options granted in April 1996. This amount
is being amortized over the vesting period of the individual options,  generally
five years.
    
 
(5) SIGNIFICANT CUSTOMERS
    In  1995, one  customer accounted for  $500,000 and the  other accounted for
$40,000 of  the  Company's  revenues.  Neither  of  these  is  an  international
customer.
 
(6) COMMITMENTS AND CONTINGENCIES
 
  LEASES
 
    As  of  December 31,  1995, the  Company  was obligated  under noncancelable
operating lease agreements expiring through  2000 for facilities and  equipment.
The  Company is responsible  for certain maintenance  costs, taxes and insurance
under the  facilities lease.  The Company  also leases  certain equipment  under
capital leases expiring through 1999. A summary of future minimum lease payments
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                             CAPITAL     OPERATING
                           FISCAL YEAR ENDING                                LEASES       LEASES
- -------------------------------------------------------------------------  -----------  -----------
<S>                                                                        <C>          <C>
  1996...................................................................   $     231    $     272
  1997...................................................................         231          301
  1998...................................................................         231          311
  1999...................................................................         142          320
  2000...................................................................          --          135
                                                                                  ---   -----------
  Total minimum lease payments...........................................         835    $   1,339
                                                                                        -----------
                                                                                        -----------
  Less amount representing imputed interest..............................         152
                                                                                  ---
  Present value of net minimum capital lease payments....................         683
  Less current installments of obligations under capital leases..........         167
                                                                                  ---
  Obligations under capital leases, excluding current installments.......   $     516
                                                                                  ---
                                                                                  ---
</TABLE>
 
    Rent  expense was $7,000, $87,000  and $264,000 for the  period from May 13,
1993 (inception) to December 31, 1993 and the years ended December 31, 1994  and
1995, respectively.
 
  EMPLOYEE BENEFIT PLAN
 
    In  November 1994,  the Company  adopted a  401(k) employee  retirement plan
under which  eligible  employees  may  contribute up  to  20%  of  their  annual
compensation,  subject to certain  limitations ($9,500 in  1996). Employees vest
immediately in their contributions  and earnings thereon.  The plan allows  for,
but  does not require, Company matching  contributions. To date, the Company has
not made any such matching contributions.
 
  CONTINGENCIES
 
    The Company has incorporated RSA  Data Security, Inc.'s data encryption  and
authentication  technology  into the  Company's software  pursuant to  a license
agreement with RSA. The Company is aware of a dispute between Cylink Corporation
and RSA in  which Cylink  alleges that license  agreements between  RSA and  its
customers,  including the  Company, relating  to certain  RSA software, conflict
with rights held by Cylink. In the Company's license agreement with RSA, RSA has
agreed   to    defend,    indemnify    and    hold    the    Company    harmless
 
                                      F-11
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(6) COMMITMENTS AND CONTINGENCIES (CONTINUED)
with  respect to any claim by a third party that the licensed software infringes
any patent or other proprietary  right. The Company's management presently  does
not  believe  the dispute  between  Cylink and  RSA  will result  in significant
royalty or other liability to the Company.
 
(7) INCOME TAXES
    The components of the net  deferred tax assets as  of December 31, 1994  and
1995 were as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                                             --------------------
                                                                               1994       1995
                                                                             ---------  ---------
<S>                                                                          <C>        <C>
Depreciation and amortization..............................................  $      22  $      56
Accrued liabilities........................................................          6        107
Capitalized research and development.......................................         42        265
Net operating losses.......................................................        620      2,159
Tax credits................................................................         58        179
                                                                             ---------  ---------
  Net deferred assets......................................................        748      2,766
Less valuation allowance...................................................       (748)    (2,766)
                                                                             ---------  ---------
                                                                             $      --  $      --
                                                                             ---------  ---------
                                                                             ---------  ---------
</TABLE>
 
   
    Deferred  tax  assets and  liabilities are  determined based  on differences
between the financial reporting and tax bases of assets and liabilities and  are
measured  using the enacted tax  rates and laws that will  be in effect when the
differences are expected to reverse. The  Company has provided a full  valuation
allowance  against its net deferred  tax assets as it  has determined that it is
more likely than  not that the  deferred tax  assets will not  be realized.  The
Company's  accounting for deferred taxes under Statement of Financial Accounting
Standards No. 109 involves the evaluation of a number of factors concerning  the
realizability  of the  Company's deferred tax  assets. To  support the Company's
conclusion that a  full valuation  allowance was  required, managment  primarily
considered  such  factors  as  the Company's  history  of  operating  losses and
expected near-term  future losses,  the  nature of  the Company's  deferred  tax
assets,  and the lack  of significant firm  sales backlog. Although management's
operating  plans  assume  taxable  and  operating  income  in  future   periods,
management's   evaluation  of  all  the  available  evidence  in  assessing  the
realizability of the  deferred tax  assets indicates  that such  plans were  not
considered sufficient to overcome the available negative evidence.
    
 
    The  Company's effective tax rate differs  from the statutory federal income
tax rate as shown in the following schedule:
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 31,
                                                                 -------------------------------------
                                                                    1993         1994         1995
                                                                 -----------  -----------  -----------
<S>                                                              <C>          <C>          <C>
Statutory federal income tax rate..............................      (34.0)%      (34.0)%      (34.0)%
Net operating losses not benefited.............................       34.0         34.0         34.0
                                                                     -----        -----        -----
  Effective tax rate...........................................         --%          --%          --%
                                                                     -----        -----        -----
                                                                     -----        -----        -----
</TABLE>
 
    As of December  31, 1995, the  Company had federal  and state net  operating
loss  carryforwards  of approximately  $5,632,000 and  $2,620,000, respectively,
available to offset future  regular and alternative  minimum taxable income.  In
addition,  the Company  had federal  and state  research and  development credit
carryforwards of approximately $91,000  and $88,000, respectively, available  to
offset  future tax liabilities. The Company's  net operating loss and tax credit
carryforwards expire in 1998 through 2010, if not utilized.
 
    The Tax Reform Act  of 1986 and  the California Tax  Conformity Act of  1987
limit  the use of  net operating loss carryforwards  in certain situations where
changes  occur   in   the   stock   ownership  of   a   company.   The   Company
 
                                      F-12
<PAGE>
                               BROADVISION, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
(7) INCOME TAXES (CONTINUED)
believes  such an ownership change, as  defined, may have occurred in connection
with the issuance  of the  Series C  preferred stock  issued in  1995 (note  4).
Accordingly,  $2,600,000 and $1,100,000  of the Company's  federal and state net
operating loss carryforwards,  respectively, may  be limited in  their usage  to
$600,000 per year, on a cumulative basis.
 
(8) SUBSEQUENT EVENTS (UNAUDITED)
 
  SERIES D PREFERRED STOCK OPTION
 
   
    In  February 1996, the Company granted its chief executive officer an option
to purchase 500,000 shares of Series D  preferred stock at an exercise price  of
$4.00  per share. The option vests on a  pro rata monthly basis over a five-year
period commencing April 1995.
    
 
  SERIES E PREFERRED STOCK
 
   
    On April 10, 1996, the Board of Directors approved an increase in the number
of authorized shares of common and preferred stock of the Company, including the
designation of a  class of  Series E  preferred stock.  On April  16, 1996,  the
Company sold 634,375 shares of Series E convertible preferred stock for proceeds
of $5,055,000, net of offering costs.
    
 
  REGISTRATION STATEMENT
 
   
    On  April 16, 1996, the  Board of Directors approved  a proposed filing of a
registration statement with the  SEC to sell 4,600,000  shares of the  Company's
common  stock to the public.  If the offering is  consummated under the proposed
terms, the Company's  outstanding shares  of Series A,  B, C  and E  convertible
preferred  stock will automatically convert into  shares of its common stock. In
addition, options  or  warrants to  purchase  preferred stock  will  convert  to
options  or warrants to purchase an equivalent number of shares of common stock.
The issuance of  the Series E  convertible preferred stock  and this  conversion
have  been reflected in the accompanying pro forma balance sheet as of March 31,
1996.
    
 
  RESTATED CERTIFICATE OF INCORPORATION
 
    On April 16, 1996,  the Board of Directors  approved the Company's  restated
certificate of incorporation under which the Company will have authorized common
stock  of  50,000,000  shares  and  preferred  stock  of  5,000,000  shares upon
completion of the Company's proposed initial public offering described above.
 
  EMPLOYEE STOCK PURCHASE PLAN
 
   
    On April  16, 1996,  the  Board of  Directors  approved the  Employee  Stock
Purchase  Plan  (the Purchase  Plan) and  reserved  600,000 shares  for issuance
thereunder. The Purchase Plan will become  effective upon the completion of  the
Company's  proposed initial public offering.  The Purchase Plan permits eligible
employees to purchase common stock equivalent to a percentage of the  employee's
earnings, not to exceed 15%, at a price equal to 85% of the fair market value of
the common stock at dates specified by the Board of Directors as provided in the
Plan.
    
 
   
  EQUITY INCENTIVE PLAN
    
 
   
    On April 16, 1996, the Board of Directors approved the Equity Incentive Plan
(the  Incentive Plan) and  authorized 5,000,000 shares  for issuance thereunder.
The Incentive Plan provides for grant to employees of incentive stock options at
not less than fair value and nonqualified stock options at not less than 85%  of
fair value.
    
 
                                      F-13
<PAGE>
   
                                BroadVision-TM-
                                 ONE-TO-ONE-TM-
    
 
   
                      Web Sites Tailored to the Needs and
                             Interest of Individual Visitors
    
 
   
Basic news,
chat lounge,
and shopping
services.
    
 
   
Generic advertisement from
sponsor site.
    
 
   
             Visitor registers
             areas of interest
             and basic
             demographic
             information in
exchange for incentives. Ongoing
observations of visitor interactions
add to profiles over time.
    
 
   
Personalized
Web site with
targeted content
reflecting current
profile attributes.
    
 
   
Chat lounge con-
nects to others with
similar interests.
    
 
   
Targeted shopping
services with per-
sonalized product
displays and pricing.
    
 
   
Favorite hangouts
link to areas match-
ing profiled interests.
    
 
   
Point-cast and
community-cast
advertising.
    
 
   
[Pictures of three web pages, the first entitled "Annonymous Guest Web Site" and
showing  a sample  guest homepage, the  second entitled  "One-to-One Web Profile
Example" displaying a  sample personal  profile of  a guest  registering on  the
anonymous  guest  web  site,  and  the  third  entitled  "One-to-One  Web  Site"
displaying a personalized home page for  the anonymous guest web site using  the
information from the personal profile.]
    
 
   
    To date, no application has been commercially deployed using BroadVision
                                  One-To-One.
    
<PAGE>
                                     [LOGO]
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
    The  following table  sets forth all  expenses, other  than the underwriting
discounts and commissions, payable by the Registrant in connection with the sale
of the  shares of  Common Stock  being  registered. All  the amounts  shown  are
estimates  except for  the SEC  registration fee,  the NASD  filing fee  and the
Nasdaq National Market application fee.
 
   
<TABLE>
<S>                                                                 <C>
SEC Registration Fee..............................................  $  15,863
NASD Filing Fee...................................................      5,100
Nasdaq National Market Application Fee............................     50,000
Blue Sky Qualification Fee and Expenses...........................     15,000
Printing and Engraving Expenses...................................    120,000
Legal Fees and Expenses...........................................    325,000
Accounting Fees and Expenses......................................    250,000
Transfer Agent and Registrar Fees.................................      7,500
Directors and Officers Insurance Premium..........................    125,000
Miscellaneous.....................................................     36,537
                                                                    ---------
    Total.........................................................  $ 950,000
                                                                    ---------
                                                                    ---------
</TABLE>
    
 
ITEM 14.  INDEMNIFICATION OF OFFICERS AND DIRECTORS.
 
   
    Section 145 of the  Delaware General Corporation Law  authorizes a court  to
award  or  a  corporation's  Board  of  Directors  to  grant  indemnification to
directors  and   officers   in  terms   sufficiently   broad  to   permit   such
indemnification   under   certain  circumstances   for   liabilities  (including
reimbursement for  expenses  incurred) arising  under  the Securities  Act.  The
Registrant's  Restated  Certificate and  Restated  Bylaws provide  for mandatory
indemnification of  its directors  and permissive  indemnification of  officers,
employees  and  other agents  to the  maximum extent  permitted by  the Delaware
General  Corporation  Law.  The  Registrant  will  enter  into   indemnification
agreements  with its  directors, a  form of  which is  attached as  Exhibit 10.1
hereto and  incorporated herein  by  reference. The  indemnification  agreements
provide  the Registrant's directors with  further indemnification to the maximum
extent permitted by the Delaware General  Corporation Law. The Company has  also
obtained  directors and officers insurance to  insure its directors and officers
against certain liabilities,  including liabilities under  the Securities  Laws.
Reference  is also made to the Underwriting Agreement to be filed as Exhibit 1.1
hereto, indemnifying officers  and directors of  the Registrant against  certain
liabilities.
    
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Since  its incorporation in May 1993, the Registrant has sold and issued the
following unregistered securities:
 
        (1)During the  period  July  30,  1993 through  January  15,  1994,  the
           Registrant  sold an  aggregate of  6,710,000 shares  of the Company's
    Common Stock to its founder and two other officers.
 
        (2)In November 1993, the  Registrant sold 4,266,667  shares of Series  A
           Preferred  Stock, convertible into 4,266,667  shares of Common Stock,
    to certain investors, including one director and venture capital  investment
    partnerships associated with two directors, for $2,560,000 in cash.
 
        (3)During  the  period December  22, 1993  through  April 16,  1996, the
           Registrant  granted  stock  options   to  employees,  directors   and
    consultants  under its  Stock Option  Plan (the  "Option Plan")  covering an
    aggregate of 3,864,000 shares of the  Company's Common Stock, at an  average
    exercise  price of $0.44 per share.  Of these, options covering an aggregate
    of 663,333 were canceled  without being exercised.  During the same  period,
    the  Registrant sold an aggregate of 1,373,109 shares of its Common Stock to
    employees, directors and consultants for cash consideration in the aggregate
    amount of $196,959  upon the  exercise of  stock options  granted under  the
    Option Plan.
 
                                      II-1
<PAGE>
        (4)During  the  period December  22, 1993  through  April 16,  1996, the
           Registrant granted nonstatutory stock options to employees, directors
    and consultants outside  the Option  Plan covering an  aggregate of  713,000
    shares  of the Company's Common Stock,  at a weighted average exercise price
    of $3.16 per share. Of these options, none have been canceled and options to
    acquire 20,000 have been exercised.
 
        (5)In November 1994, the  Registrant sold 1,333,333  shares of Series  B
           Preferred  Stock, convertible into 1,333,333  shares of Common Stock,
    to certain investors, including one director and venture capital  investment
    partnerships associated with two directors, for $1,666,666 in cash.
 
        (6)From May 1995 to August 1995, the Registrant sold 3,000,600 shares of
           Series C Preferred Stock, convertible into 3,000,600 shares of Common
    Stock, to certain investors, including one officer, one director and venture
    capital   investment  partnership  associated   with  three  directors,  for
    $6,001,200 in cash.
 
        (7)In February 1996, the  Registrant issued a  stock option to  purchase
           500,000  shares of Series D Preferred Stock to one person who is both
    an officer and a director of the Registrant.
 
        (9)In February 1996, the Registrant  sold 4,000 shares of the  Company's
           Common Stock to a consultant of the Company for $800 in cash.
 
       (10)In  February  1996,  the Registrant  sold  3,000 shares  of  Series C
           Preferred Stock, convertible into 3,000 shares of Common Stock, to  a
    consultant to the Company for $6,000 in cash.
 
   
       (11)In  April  1996, the  Registrant sold  shares  of Series  E Preferred
           Stock, convertible into  634,375 shares of  Common Stock, to  certain
    investors,  including two officers and a  company associated with a director
    of the Registrant, for $5,075,000 in cash.
    
 
    The sales  and issuances  of  securities in  the transactions  described  in
paragraphs  (1), (3) and  (4) above were  deemed to be  exempt from registration
under the Securities Act  by virtue of Rule  701 promulgated thereunder in  that
they  were offered and sold either  pursuant to written compensatory or pursuant
to a written contract relating to compensation, as provided by Rule 701.
 
    The sale  and  issuance  of  securities  in  the  transaction  described  in
paragraphs  (2) and (5) through (11) were  deemed to be exempt from registration
under the  Securities  Act  by  virtue  of  Section  4(2)  and/or  Regulation  D
promulgated  thereunder as transactions  not involving any  public offering. The
purchasers in each case  represented their intention  to acquire the  securities
for investment only and not with a view to the distribution thereof. Appropriate
legends  are affixed to the stock  certificates issued in such transactions. All
recipients either  received adequate  information about  the Registrant  or  had
access, through employment or other relationships, to such information.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a)Exhibits.
 
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                         DESCRIPTION OF DOCUMENT
- -----------   ----------------------------------------------------------------------------------------------
<C>           <S>
  1.1         Form of Underwriting Agreement
  3.1*        Amended and Restated Certificate of Incorporation
  3.2*        Amended and Restated Bylaws
  3.3         Amended  and Restated Certificate of Incorporation to  be effective upon the completion of the
               offering
  3.4*        Amended and Restated Bylaws to be effective upon the completion of the offering
  4.1*        Reference is hereby made to Exhibits 3.1 to 3.4
  4.2*        Series C Preferred  Stock Purchase Warrant  dated June  5, 1995 issued  to Lighthouse  Capital
               Partners, L.P.
  4.3         Specimen stock certificate.
</TABLE>
    
 
                                      II-2
<PAGE>
   
<TABLE>
<C>           <S>
  4.4*        Second  Amended and Restated Investors' Rights Agreement dated April 15, 1996 among Registrant
               and certain of its stockholders
  4.5         Stock Restriction Agreement dated November 1, 1993 between Registrant and Dr. Pehong Chen
  5.1         Opinion of Cooley Godward Castro Huddleson & Tatum
 10.1*        Form of Indemnity Agreement between the Registrant and each of its directors
 10.2*        Equity Incentive Plan (the "Equity Incentive Plan")
 10.3         Form of Incentive Stock Option under the Equity Incentive Plan
 10.4*        Form of Nonstatutory Stock Option under the Equity Incentive Plan
 10.5*        Form of Nonstatutory Stock Option (Performance-Based)
 10.6*        1996 Employee Stock Purchase Plan (the "Employee Stock Purchase Plan")
 10.7*        Employee Stock Purchase Plan Offering (Initial Offering)
 10.8*        Employee Stock Purchase Plan Offering (Subsequent Offering)
 10.9*        Master Equipment Lease  Agreement dated  May 23, 1995  between the  Registrant and  Lighthouse
               Capital Partners L.P.
 10.10*+      Terms and Conditions dated January 1, 1995 between IONA Technologies LTD and the Registrant.
 10.11*       Series  D Preferred Stock Option Agreement dated  February 27, 1996 between the Registrant and
               Pehong Chen
 10.12*       Standard Office Lease dated February 8, 1995 between the Registrant and GVE Distel Associates,
               a California General Partnership.
 10.13        Stock Option Plan
 10.14        Form of Incentive Stock Option under the Stock Option Plan
 10.15        Form of Nonstatutory Stock Option under the Stock Option Plan
 10.16        Reference is hereby made to Exhibit 4.5.
 10.17        Series B Preferred  Stock Purchase  Agreement dated January  31, 1994  between Registrant  and
               Itochu Corporation.
 10.18        Series  B  Preferred Stock  Purchase Agreement  dated  November 7,  1994 among  Registrant and
               certain investors.
 10.19        Series C Preferred Stock Purchase  Agreement dated May 26,  1995 among Registrant and  certain
               investors.
 10.20        Series  C Preferred Stock Purchase  Agreement dated June 9,  1995 among Registrant and certain
               investors.
 10.21        Series C Preferred Stock Purchase Agreement dated August 7, 1995 among Registrant and  certain
               investors.
 10.22        Series C Preferred Stock Purchase Agreement dated August 31, 1995 among Registrant and certain
               investors.
 10.23        Series  E Preferred Stock Purchase Agreement dated April 15, 1996 among Registrant and certain
               investors.
 16.1*        Letter of Coopers & Lybrand LLP
 21.1         Subsidiaries of the Registrant
 23.1         Consent of KPMG Peat Marwick LLP. Reference is made to page II-6.
 23.2         Consent of Cooley Godward Castro Huddleson & Tatum. Reference is made to Exhibit 5.1.
</TABLE>
    
 
                                      II-3
<PAGE>
<TABLE>
<C>           <S>
 24.1         Power of Attorney. Reference is made to page II-5.
</TABLE>
 
- ------------
   
* Previously filed.
    
 
+ Confidential treatment requested.
 
    (b)Financial Statement Schedules.
 
    All other schedules are omitted because they are not required, they are  not
applicable or the information is already included in the financial statements or
notes thereto.
 
ITEM 17.  UNDERTAKINGS.
 
    The  undersigned Registrant hereby undertakes to provide to the Underwriters
at the  closing specified  in the  Underwriting Agreement  certificates in  such
denominations  and registered in  such names as required  by the Underwriters to
permit prompt delivery to each purchaser.
 
    Insofar as indemnification for liabilities arising under the Securities  Act
of  1933 (the  "Act") may be  permitted to directors,  officers, and controlling
persons of the  Registrant pursuant to  the provisions described  in Item 14  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for indemnification  against such  liabilities (other  than the  payment by  the
Registrant  of expenses incurred or paid  by a director, officer, or controlling
person of  the Registrant  in the  successful  defense of  any action,  suit  or
proceeding)  is  asserted by  such director,  officer  or controlling  person in
connection with the securities being registered, the Registrant will, unless  in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to  a  court  of  appropriate  jurisdiction  the  question  whether such
indemnification by it is against public policy as expressed in the Act and  will
be governed by the final adjudication of such issue.
 
    The  undersigned  Registrant hereby  undertakes  that: (1)  for  purposes of
determining any liability under the Act,  the information omitted from the  form
of prospectus filed as part of this registration statement in reliance upon Rule
430A and contained in the form of prospectus filed by the Registrant pursuant to
Rule  424(b)(1) or (4) or 497(h) under the Act shall be deemed to be part of the
registration statement as of the time it was declared effective, and (2) for the
purpose  of  determining  any  liability  under  the  Act,  each  post-effective
amendment  that  contains a  form  of prospectus  shall be  deemed  to be  a new
registration statement  relating  to the  securities  offered therein,  and  the
offering  of such securities at that time shall be deemed to be the initial bona
fide offering thereof.
 
                                      II-4
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the Registrant
has duly caused this Amendment No. 2 to the Registration Statement to be  signed
on  its behalf by the undersigned, thereunto duly authorized, in the City of Los
Altos, State of California, on the 29th day of May, 1996.
    
 
                                          BROADVISION, INC.
 
                                          BY:        /s/ RANDALL C. BOLTEN
 
                                             -----------------------------------
                                                      Randall C. Bolten
                                                 Chief Financial Officer and
                                                 Vice President, Operations
 
   
    Pursuant to the requirements of the  Securities Act of 1933, this  Amendment
No.  2 to  the Registration  Statement has  been signed  below by  the following
persons in the capacities and on the dates indicated.
    
 
   
<TABLE>
<C>                                                     <S>                                       <C>
                      SIGNATURE                                          TITLE                    DATE
- ------------------------------------------------------  ----------------------------------------  ---------------
 
                    * PEHONG CHEN
     -------------------------------------------        President, Chief Executive Officer and    May 29, 1996
                     Pehong Chen                         Director (PRINCIPAL EXECUTIVE OFFICER)
 
                /s/ RANDALL C. BOLTEN                   Vice President, Operations and Chief
     -------------------------------------------         Financial Officer (PRINCIPAL FINANCIAL   May 29, 1996
                  Randall C. Bolten                      AND ACCOUNTING OFFICER)
 
                 * DAVID L. ANDERSON
     -------------------------------------------        Director                                  May 29, 1996
                  David L. Anderson
 
                   * KOH BOON HWEE
     -------------------------------------------        Director                                  May 29, 1996
                    Koh Boon Hwee
 
                   * YOGEN K. DALAL
     -------------------------------------------        Director                                  May 29, 1996
                    Yogen K. Dalal
 
                 * GREGORY SMITHERMAN
     -------------------------------------------        Director                                  May 29, 1996
                  Gregory Smitherman
 
              * By /s/ RANDALL C. BOLTEN
     -------------------------------------------
                  Randall C. Bolten                                                               May 29, 1996
                  (Attorney-in-fact)
</TABLE>
    
 
                                      II-5
<PAGE>
                                                                    EXHIBIT 23.1
 
                        CONSENT OF INDEPENDENT AUDITORS
 
The Board of Directors
BroadVision, Inc.
 
    We  consent to the use of our report included herein and to the reference to
our firm under the heading "Experts" in the prospectus.
 
                                          KPMG PEAT MARWICK LLP
 
San Jose, California
   
May 29, 1996
    
 
                                      II-6
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
 
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
                                    EXHIBITS
                                       TO
                                    FORM S-1
 
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
 
                            ------------------------
 
                               BROADVISION, INC.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                     DESCRIPTION OF DOCUMENT                                   PAGE
- -----------   --------------------------------------------------------------------------------------  ------
<C>           <S>                                                                                     <C>
  1.1         Form of Underwriting Agreement
  3.1*        Amended and Restated Certificate of Incorporation
  3.2*        Amended and Restated Bylaws
  3.3         Amended  and Restated Certificate of Incorporation to be effective upon the completion
               of the offering
  3.4*        Amended and Restated Bylaws to be effective upon the completion of the offering
  4.1*        Reference is hereby made to Exhibits 3.1 to 3.4
  4.2*        Series C Preferred  Stock Purchase  Warrant dated June  5, 1995  issued to  Lighthouse
               Capital Partners, L.P.
  4.3         Specimen stock certificate.
  4.4*        Second  Amended and  Restated Investors' Rights  Agreement dated April  15, 1996 among
               Registrant and certain of its stockholders
  4.5         Stock Restriction Agreement dated November 1,  1993 between Registrant and Dr.  Pehong
               Chen
  5.1         Opinion of Cooley Godward Castro Huddleson & Tatum
 10.1*        Form of Indemnity Agreement between the Registrant and each of its directors
 10.2*        Equity Incentive Plan (the "Equity Incentive Plan")
 10.3         Form of Incentive Stock Option under the Equity Incentive Plan
 10.4*        Form of Nonstatutory Stock Option under the Equity Incentive Plan
 10.5*        Form of Nonstatutory Stock Option (Performance-Based)
 10.6*        1996 Employee Stock Purchase Plan (the "Employee Stock Purchase Plan")
 10.7*        Employee Stock Purchase Plan Offering (Initial Offering)
 10.8*        Employee Stock Purchase Plan Offering (Subsequent Offering)
 10.9*        Master  Equipment  Lease  Agreement dated  May  23,  1995 between  the  Registrant and
               Lighthouse Capital Partners L.P.
 10.10*+      Terms and  Conditions dated  January 1,  1995 between  IONA Technologies  LTD and  the
               Registrant.
 10.11*       Series  D  Preferred  Stock  Option  Agreement dated  February  27,  1996  between the
               Registrant and Pehong Chen
 10.12*       Standard Office Lease  dated February 8,  1995 between the  Registrant and GVE  Distel
               Associates, a California General Partnership.
 10.13        Stock Option Plan
 10.14        Form of Incentive Stock Option under the Stock Option Plan
 10.15        Form of Nonstatutory Stock Option under the Stock Option Plan
 10.16        Reference is hereby made to Exhibit 4.6.
 10.17        Series  B Preferred Stock Purchase Agreement dated January 31, 1994 between Registrant
               and Itochu Corporation.
 10.18        Series B Preferred Stock  Purchase Agreement dated November  7, 1994 among  Registrant
               and certain investors.
 10.19        Series  C Preferred Stock Purchase  Agreement dated May 26,  1995 among Registrant and
               certain investors.
</TABLE>
    
<PAGE>
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                     DESCRIPTION OF DOCUMENT                                   PAGE
- -----------   --------------------------------------------------------------------------------------  ------
<C>           <S>                                                                                     <C>
 10.20        Series C Preferred Stock  Purchase Agreement dated June  9, 1995 among Registrant  and
               certain investors.
 10.21        Series  C Preferred Stock Purchase Agreement dated August 7, 1995 among Registrant and
               certain investors.
 10.22        Series C Preferred Stock Purchase Agreement dated August 31, 1995 among Registrant and
               certain investors.
 10.23        Series E Preferred Stock Purchase Agreement dated April 15, 1996 among Registrant  and
               certain investors.
 16.1*        Letter of Coopers & Lybrand LLP
 21.1         Subsidiaries of the Registrant
 23.1         Consent of KPMG Peat Marwick LLP. Reference is made to page II-6.
 23.2         Consent of Cooley Godward Castro Huddleson & Tatum. Reference is made to Exhibit 5.1.
 24.1         Power of Attorney. Reference is made to page II-5.
</TABLE>
    
 
- ------------
   
* Previously filed.
    
 
+ Confidential treatment requested.

<PAGE>

                                                                    Exhibit 1.1



                               4,000,000 SHARES(1)

                                BROADVISION, INC.

                                  COMMON STOCK


                             UNDERWRITING AGREEMENT

                                                                   June __, 1996


ROBERTSON, STEPHENS & COMPANY LLC
HAMBRECHT & QUIST LLC
WESSELS, ARNOLD & HENDERSON, L.L.C.
  As Representatives of the several Underwriters
c/o Robertson, Stephens & Company LLC
555 California Street
Suite 2600
San Francisco, California  94104

Ladies/Gentlemen:

     BroadVision, Inc., a Delaware corporation (the "Company"), addresses you as
the Representatives of each of the persons, firms and corporations listed in
Schedule A hereto (herein collectively called the "Underwriters") and hereby
confirm their respective agreements with the several Underwriters as follows:

     1.   DESCRIPTION OF SHARES.  The Company proposes to issue and sell
4,000,000 shares of its authorized and unissued Common Stock, $0.0001 par value
per share (the "Firm Shares") to the several Underwriters.  The Company also
proposes to grant to the Underwriters an option to purchase up to 600,000
additional shares of the Company's Common Stock, $0.0001 par value per share
(the "Option Shares"), as provided in Section 7 hereof.  As used in this
Agreement, the term "Shares" shall include the Firm Shares and the Option
Shares.  All shares of Common Stock, $0.0001 par value per share, of the Company
to be outstanding after giving effect to the sales contemplated hereby,
including the Shares, are hereinafter referred to as "Common Stock."

     2.   REPRESENTATIONS, WARRANTIES AND AGREEMENTS OF THE COMPANY.

          I.   The Company represents and warrants to and agrees with each
Underwriter that:

               (a)  A registration statement on Form S-1 (File No. 333-3844)
with respect to the Shares, including a prospectus subject to completion, has
been prepared by the Company in conformity with the requirements of the
Securities Act of 1933, as amended (the "Act"), and the applicable rules and
regulations (the "Rules and Regulations") of the Securities and Exchange
Commission (the "Commission") 

- -------------------
Plus an option to purchase up to 600,000 additional shares from the Company to
cover over-allotments.



<PAGE>



under the Act and has been filed with the Commission; such amendments to such
registration statement, such amended prospectuses subject to completion and such
abbreviated registration statements pursuant to Rule 462(b) of the Rules and
Regulations as may have been required prior to the date hereof have been
similarly prepared and filed with the Commission; and the Company will file such
additional amendments to such registration statement, such amended prospectuses
subject to completion and such abbreviated registration statements as may
hereafter be required.  Copies of such registration statement and amendments, of
each related prospectus subject to completion (the "Preliminary Prospectuses"),
and of any abbreviated registration statement pursuant to Rule 462(b) of the
Rules and Regulations have been delivered to you.

               If the registration statement relating to the Shares has been 
declared effective under the Act by the Commission, the Company will prepare 
and promptly file with the Commission the information omitted from the 
registration statement pursuant to Rule 430A(a) or, if Robertson, Stephens & 
Company LLC, on behalf of the several Underwriters, shall agree to the 
utilization of Rule 434 of the Rules and Regulations, the information 
required to be included in any term sheet filed pursuant to Rule 434(b) or 
(c), as applicable, of the Rules and Regulations pursuant to subparagraph 
(1), (4) or (7) of Rule 424(b) of the Rules and Regulations or as part of a 
post-effective amendment to the registration statement (including a final 
form of prospectus).  If the registration statement relating to the Shares 
has not been declared effective under the Act by the Commission, the Company 
will prepare and promptly file an amendment to the registration statement, 
including a final form of prospectus, or, if Robertson, Stephens & Company 
LLC, on behalf of the several Underwriters, shall agree to the utilization of 
Rule 434 of the Rules and Regulations, the information required to be 
included in any term sheet filed pursuant to Rule 434(b) or (c), as 
applicable, of the Rules and Regulations.  The term "Registration Statement" 
as used in this Agreement shall mean such registration statement, including 
financial statements, schedules and exhibits, in the form in which it became 
or becomes, as the case may be, effective (including, if the Company omitted 
information from the registration statement pursuant to Rule 430A(a) or files 
a term sheet pursuant to Rule 434 of the Rules and Regulations, the 
information deemed to be a part of the registration statement at the time it 
became effective pursuant to Rule 430A(b) or Rule 434(d) of the Rules and 
Regulations) and, in the event of any amendment thereto or the filing of any 
abbreviated registration statement pursuant to Rule 462(b) of the Rules and 
Regulations relating thereto after the effective date of such registration 
statement, shall also mean (from and after the effectiveness of such 
amendment or the filing of such abbreviated registration statement) such 
registration statement as so amended, together with any such abbreviated 
registration statement.  The term "Prospectus" as used in this Agreement 
shall mean the prospectus relating to the Shares as included in such 
Registration Statement at the time it becomes effective (including, if the 
Company omitted information from the Registration Statement pursuant to Rule 
430A(a) of the Rules and Regulations, the information deemed to be a part of 
the Registration Statement at the time it became effective pursuant to Rule 
430A(b) of the Rules and Regulations); PROVIDED, HOWEVER, that if in reliance 
on Rule 434 of the Rules and Regulations and with the consent of Robertson, 
Stephens & Company LLC on behalf of the several Underwriters, the Company 
shall have provided to the Underwriters a term sheet pursuant to Rule 434(b) 
or (c), as applicable, prior to the time that a confirmation is sent or given 
for purposes of Section 2(10)(a) of the Act, the term "Prospectus" shall mean 
the "prospectus subject to completion" (as defined in Rule 434(g) of the 
Rules and Regulations) last provided to the Underwriters by the Company and 
circulated by the Underwriters to all prospective purchasers of the Shares 
(including the information deemed to be a part of the Registration Statement 
at the time it became effective pursuant to Rule 434(d) of the Rules and 
Regulations).  Notwithstanding the foregoing, if any revised prospectus shall 
be provided to the Underwriters by the Company for use in connection with the 
offering of the Shares that differs from the prospectus referred to in the 
immediately preceding sentence (whether or not such revised prospectus is 
required to be filed with the Commission pursuant to Rule 424(b) of the Rules 
and Regulations), the term "Prospectus" shall refer to such revised 
prospectus from and after the time it is first provided to the Underwriters 
for such use. If in reliance on Rule 434 of the Rules and Regulations and 
with the consent of Robertson, Stephens & Company LLC, on behalf of the 
several Underwriters, the Company shall have provided to the Underwriters a 
term sheet pursuant to Rule 434(b) or (c), as applicable, prior to the time 
that a confirmation is sent or given for purposes of Section

                                      -2-

<PAGE>

2(10)(a) of the Act, the Prospectus and the term sheet, together, will not be 
materially different from the prospectus in the Registration Statement.

               (b)  The Commission has not issued any order preventing or
suspending the use of any Preliminary Prospectus or instituted proceedings for
that purpose, and each such Preliminary Prospectus has conformed in all material
respects to the requirements of the Act and the Rules and Regulations and, as of
its date, has not included any untrue statement of a material fact or omitted to
state a material fact necessary to make the statements therein, in the light of
the circumstances under which they were made, not misleading; and at the time
the Registration Statement became or becomes, as the case may be, effective and
at all times subsequent thereto up to and on the Closing Date (hereinafter
defined) and on any later date on which Option Shares are to be purchased,
(I) the Registration Statement and the Prospectus, and any amendments or
supplements thereto, contained and will contain all material information
required to be included therein by the Act and the Rules and Regulations and
will in all material respects conform to the requirements of the Act and the
Rules and Regulations, (ii) the Registration Statement, and any amendments or
supplements thereto, did not and will not include any untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein not misleading, and (iii) the
Prospectus, and any amendments or supplements thereto, did not and will not
include any untrue statement of a material fact or omit to state a material fact
necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading; PROVIDED, HOWEVER, that none of the
representations and warranties contained in this subparagraph (b) shall apply to
information contained in or omitted from the Registration Statement or
Prospectus, or any amendment or supplement thereto, in reliance upon, and in
conformity with, written information relating to any Underwriter furnished to
the Company by such Underwriter specifically for use in the preparation thereof.

               (c)  Each of the Company and its subsidiary has been duly
incorporated and is validly existing as a corporation in good standing under the
laws of the jurisdiction of its incorporation with full corporate power and
authority to own, lease and operate its properties and conduct its business as
described in the Prospectus; the Company owns all of the outstanding capital
stock of its subsidiary free and clear of any pledge, lien, security interest,
encumbrance, claim or equitable interest; each of the Company and its subsidiary
is duly qualified to do business as a foreign corporation and is in good
standing in each jurisdiction in the United States in which the ownership or
leasing of its properties or the conduct of its business requires such
qualification, except where the failure to be so qualified or be in good
standing would not have a material adverse effect on the condition (financial or
otherwise), earnings, operations, business or business prospects of the Company
and its subsidiary considered as one enterprise; no proceeding has been
instituted in any such jurisdiction, revoking, limiting or curtailing, or
seeking to revoke, limit or curtail, such power and authority or qualification;
each of the Company and its subsidiary is in possession of and operating in
compliance with all authorizations, licenses, certificates, consents, orders and
permits from state, federal and other regulatory authorities which are material
to the conduct of its business, all of which are valid and in full force and
effect; neither the Company nor its subsidiary is in violation of its respective
charter or bylaws or in default in the performance or observance of any material
obligation, agreement, covenant or condition contained in any material bond,
debenture, note or other evidence of indebtedness, or in any material lease,
contract, indenture, mortgage, deed of trust, loan agreement, joint venture or
other agreement or instrument to which the Company or its subsidiary is a party
or by which it or its subsidiary or their respective properties may be bound;
and neither the Company nor its subsidiary is in material violation of any law,
order, rule, regulation, writ, injunction, judgment or decree of any court,
government or governmental agency or body, domestic or foreign, having
jurisdiction over the Company or its subsidiary or over their respective
properties of which it has knowledge.  The Company does not own or control,
directly or indirectly, any corporation, association or other entity other than
4C Consultancy AG.

               (d)  The Company has full legal right, power and authority to
enter into this Agreement and perform the transactions contemplated hereby. 
This Agreement has been duly authorized,

                                      -3-

<PAGE>



executed and delivered by the Company and is a valid and binding agreement on 
the part of the Company, enforceable in accordance with its terms, except as 
rights to indemnification and contribution hereunder may be limited by 
applicable law and except as the enforcement hereof may be limited by 
applicable bankruptcy, insolvency, reorganization, moratorium or other 
similar laws relating to or affecting creditors' rights generally or by 
general equitable principles or the limitation on availability of equitable 
remedies; the performance of this Agreement and the consummation of the 
transactions herein contemplated will not result in a material breach or 
violation of any of the terms and provisions of, or constitute (I) a material 
default under any material bond, debenture, note or other evidence of 
indebtedness, or under any material lease, contract, indenture, mortgage, 
deed of trust, loan agreement, joint venture or other agreement or instrument 
to which the Company or its subsidiary is a party or by which it or its 
subsidiary or their respective properties may be bound, (ii) a default under 
the charter or bylaws of the Company or its subsidiary, or (iii) a material 
default under any law, order, rule, regulation, writ, injunction, judgment or 
decree of any court, government or governmental agency or body, domestic or 
foreign, having jurisdiction over the Company or its subsidiary or over their 
respective properties.  No consent, approval, authorization or order of or 
qualification with any court, government or governmental agency or body, 
domestic or foreign, having jurisdiction over the Company or its subsidiary 
or over their respective properties is required for the execution and 
delivery of this Agreement and the consummation by the Company or its 
subsidiary of the transactions herein contemplated, except such as may be 
required under the Act or under state or other securities laws, all of which 
requirements have been satisfied in all material respects (except for any 
filings under Rule 424 of the Rules and Regulations, which filings have been 
or will be made under Section 4(a) of this agreement) or Blue Sky laws.

               (e)  There is not any pending or, to the best of the Company's
knowledge, threatened action, suit, claim or proceeding against the Company, its
subsidiary or any of their respective officers or any of their respective
properties, assets or rights before any court, government or governmental agency
or body, domestic or foreign, having jurisdiction over the Company or its
subsidiary or over their respective officers or properties or otherwise which
(i) would, if adversely determined,  result in any material adverse change in
the condition (financial or otherwise), earnings, operations, business or
business prospects of the Company and its subsidiary considered as one
enterprise or might materially and adversely affect their properties, assets or
rights, (ii) might prevent consummation of the transactions contemplated hereby
or (iii) is required to be disclosed in the Registration Statement or Prospectus
and is not so disclosed; and there are no agreements, contracts, leases or
documents of the Company or its subsidiary of a character required to be
described or referred to in the Registration Statement or Prospectus or to be
filed as an exhibit to the Registration Statement by the Act or the Rules and
Regulations which have not been accurately described in all material respects in
the Registration Statement or Prospectus or filed as exhibits to the
Registration Statement.

               (f)  All outstanding shares of capital stock of the Company have
been duly authorized and validly issued and are fully paid and nonassessable,
have been issued in compliance with all federal and state securities laws, were
not issued in violation of or subject to any preemptive rights or other rights
to subscribe for or purchase securities, and the authorized and outstanding
capital stock of the Company is, in all material respects, as set forth in the
Prospectus under the caption "Capitalization" and conforms in all material
respects to the statements relating thereto contained in the Registration
Statement and the Prospectus (and such statements correctly state the substance
of the instruments defining the capitalization of the Company); the Firm Shares
and the Option Shares have been duly authorized for issuance and sale to the
Underwriters pursuant to this Agreement and, when issued and delivered by the
Company against payment therefor in accordance with the terms of this Agreement,
will be duly and validly issued and fully paid and nonassessable, and will be
sold free and clear of any pledge, lien, security interest, encumbrance, claim
or equitable interest; and no preemptive right, co-sale right, registration
right, right of first refusal or other similar right of stockholders exists with
respect to any of the Firm Shares or Option Shares or the issuance and sale
thereof other than those that have been expressly waived prior to the date
hereof and those that will

                                     -4-

<PAGE>



automatically expire upon the consummation of the transactions contemplated 
on the Closing Date.  No further approval or authorization of any 
stockholder, the Board of Directors of the Company or others is required for 
the issuance and sale or transfer of the Shares except as may be required 
under the Act or under state or other securities or Blue Sky laws.  All 
issued and outstanding shares of capital stock of each subsidiary of the 
Company have been duly authorized and validly issued and are fully paid and 
nonassessable, and were not issued in violation of or subject to any 
preemptive right, or other rights to subscribe for or purchase shares and are 
owned by the Company free and clear of any pledge, lien, security interest, 
encumbrance, claim or equitable interest.  Except as disclosed in or 
contemplated by the Prospectus and the financial statements of the Company, 
and the notes thereto, included in the Prospectus, neither the Company nor 
its subsidiary has outstanding any options to purchase, or any preemptive 
rights or other rights to subscribe for or to purchase, any securities or 
obligations convertible into, or any contracts or commitments to issue or 
sell, shares of its capital stock or any such options, rights, convertible 
securities or obligations.  The description of the Company's stock option, 
stock bonus and other stock plans or arrangements, and the options or other 
rights granted and exercised thereunder, set forth in the Prospectus 
accurately and fairly presents the information required to be shown by the 
Act and the applicable Rules and Regulations with respect to such plans, 
arrangements, options and rights.

               (g)  KPMG Peat Marwick LLP, which has examined the consolidated
financial statements of the Company, together with the related schedules and
notes, as of December 31, 1995 and 1994 for each of the years in the two-year
period ended December 31, 1995 and for the period from inception through
December 31, 1993 filed with the Commission as a part of the Registration
Statement, which are included in the Prospectus, are, to the Company's
knowledge, independent accountants within the meaning of the Act and the Rules
and Regulations; the audited consolidated financial statements of the Company,
together with the related schedules and notes, and the unaudited consolidated
financial information, forming part of the Registration Statement and
Prospectus, fairly present the financial position and the results of operations
of the Company and its subsidiary at the respective dates and for the respective
periods to which they apply; and all audited consolidated financial statements
of the Company, together with the related schedules and notes, and the unaudited
consolidated financial information, filed with the Commission as part of the
Registration Statement, have been prepared in accordance with generally accepted
accounting principles consistently applied throughout the periods involved
except as may be otherwise stated therein.  The selected and summary financial
and statistical data included in the Registration Statement present fairly the
information shown therein and have been compiled on a basis consistent with the
audited financial statements presented therein.  No other financial statements
or schedules are required to be included in the Registration Statement.

               (h)  Subsequent to the respective dates as of which information
is given in the Registration Statement and Prospectus, there has not been
(I) any material adverse change in the condition (financial or otherwise),
earnings, operations, business or business prospects of the Company and its
subsidiary considered as one enterprise, (ii) any transaction that is material
to the Company and its subsidiary considered as one enterprise, except
transactions entered into in the ordinary course of business, (iii) any
obligation, direct or contingent, that is material to the Company and its
subsidiary considered as one enterprise, incurred by the Company or its
subsidiary, except obligations incurred in the ordinary course of business,
(iv) any change in the capital stock or outstanding indebtedness of the Company
or its subsidiary that is material to the Company and its subsidiary considered
as one enterprise, (v) any dividend or distribution of any kind declared, paid
or made on the capital stock of the Company or its subsidiary, or (vi) any loss
or damage (whether or not insured) to the property of the Company or its
subsidiary which has been sustained which has a material adverse effect on the
condition (financial or otherwise), earnings, operations, business or business
prospects of the Company and its subsidiary considered as one enterprise.

               (i)  Except as set forth in the Registration Statement and
Prospectus, (I) each of the Company and its subsidiary has good title to all
properties and assets described in the Registration Statement and Prospectus as
owned by it, free and clear of any pledge, lien, security interest, encumbrance,

                                      -5-

<PAGE>



claim or equitable interest, other than such as would not have a material 
adverse effect on the condition (financial or otherwise), earnings, 
operations, business or business prospects of the Company and its subsidiary 
considered as one enterprise, (ii) the agreements to which the Company or its 
subsidiary is a party described in the Registration Statement and Prospectus 
are valid agreements, enforceable by the Company and its subsidiary (as 
applicable), except as the enforcement thereof may be limited by applicable 
bankruptcy, insolvency, reorganization, moratorium or other similar laws 
relating to or affecting creditors' rights generally or by general equitable 
principles or the limitation on availability of equitable remedies and, to 
the best of the Company's knowledge, the other contracting party or parties 
thereto are not in material breach or material default under any of such 
agreements, and (iii) each of the Company and its subsidiary has valid and 
enforceable leases for all properties described in the Registration Statement 
and Prospectus as leased by it, except as the enforcement thereof may be 
limited by applicable bankruptcy, insolvency, reorganization, moratorium or 
other similar laws relating to or affecting creditors' rights generally or by 
general equitable principles or the limitation on availability of equitable 
remedies.  Except as set forth in the Registration Statement and Prospectus, 
the Company owns or leases all such properties as are necessary to its 
operations as now conducted.

               (j)  The Company and its subsidiary have timely filed all
necessary federal, state and foreign income and franchise tax returns and have
paid all taxes shown thereon as due, and there is no tax deficiency that has
been or, to the best of the Company's knowledge, might properly and validly be
asserted against the Company or its subsidiary that would have a material
adverse effect on the condition (financial or otherwise), earnings, operations,
business or business prospects of the Company and its subsidiary considered as
one enterprise; and all tax liabilities are adequately provided for on the books
of the Company and its subsidiary.

               (k)  The Company maintains insurance with insurers of recognized
financial responsibility of the types and in the amounts generally deemed
adequate for its businesses and consistent with insurance coverage maintained by
similar companies in similar businesses, including, but not limited to,
insurance covering real and personal property owned or leased by the Company or
its subsidiary against theft, damage, destruction, acts of vandalism and all
other risks customarily insured against, all of which insurance is in full force
and effect; neither the Company nor any such subsidiary has been refused any
insurance coverage sought or applied for; and neither the Company nor any such
subsidiary has any reason to believe that it will not be able to renew its
existing insurance coverage as and when such coverage expires or to obtain
similar coverage from similar insurers as may be necessary to continue its
business at a cost that would not materially and adversely affect the condition
(financial or otherwise), earnings, operations, business or business prospects
of the Company and its subsidiary considered as one enterprise.

               (l)  To the best of Company's executive officers' knowledge, no
labor disturbance by the employees of the Company or its subsidiary exists or is
imminent; and the executive officers of the Company are not aware of any
existing or imminent labor disturbance by the employees of any of the Company's
principal suppliers, subassemblers, value added resellers, subcontractors,
original equipment manufacturers, authorized dealers or international
distributors that might be expected to result in a material adverse change in
the condition (financial or otherwise), earnings, operations, business or
business prospects of the Company and its subsidiary considered as one
enterprise.  No collective bargaining agreement exists with any of the Company's
employees and, to the best of the Company's knowledge, no such agreement is
imminent.

               (m)  Each of the Company and its subsidiary owns or possesses
adequate rights to use all patents, patent rights, inventions, trade secrets,
know-how, trademarks, service marks, trade names and copyrights which are
necessary to conduct its business as described in the Registration Statement and
Prospectus; the Company has not received any notice of, and the executive
officers of the Company have no knowledge of, any infringement of or conflict
with asserted rights of the Company by others with respect to

                                     -6-

<PAGE>



any patent, patent rights, inventions, trade secrets, know-how, trademarks, 
service marks, trade names or copyrights; and the Company has not received 
any notice of, and the executive officers of the Company have no knowledge 
of, any infringement of or conflict with asserted rights of others with 
respect to any patent, patent rights, inventions, trade secrets, know-how, 
trademarks, service marks, trade names or copyrights which, singly or in the 
aggregate, if the subject of an unfavorable decision, ruling or finding, 
would have a material adverse effect on the condition (financial or 
otherwise), earnings, operations, business or business prospects of the 
Company and its subsidiary considered as one enterprise.

               (n)  The Common Stock has been approved for quotation on the
Nasdaq National Market, subject to official notice of issuance.

               (o)  The Company has been advised concerning the Investment
Company Act of 1940, as amended (the "1940 Act"), and the rules and regulations
thereunder, and has in the past conducted, and intends in the future to use its
best efforts to conduct, its affairs in such a manner as to ensure that it will
not become an "investment company" or a company "controlled" by an "investment
company" within the meaning of the 1940 Act and such rules and regulations.  

               (p)  The Company has not distributed and will not distribute
prior to the later of (I) the Closing Date, or any date on which Option Shares
are to be purchased, as the case may be, and (ii) completion of the distribution
of the Shares, any offering material in connection with the offering and sale of
the Shares other than any Preliminary Prospectuses, the Prospectus, the
Registration Statement and other materials, if any, permitted by the Act.

               (q)  Neither the Company nor its subsidiary has at any time
during the last five (5) years (I) made any unlawful contribution to any
candidate for foreign office or failed to disclose fully any such contribution
in violation of law, or (ii) made any payment to any federal or state
governmental officer or official, or other person charged with similar public or
quasi-public duties, other than payments required or permitted by the laws of
the United States or any jurisdiction thereof.

               (r)  The Company has not taken and will not take, directly or
indirectly, any action designed to or that might reasonably be expected to cause
or result in stabilization or manipulation of the price of the Common Stock to
facilitate the sale or resale of the Shares.

               (s)  Each officer and director of the Company and the beneficial
owners of 99% of the outstanding shares of Common Stock and Preferred Stock as
of the date hereof have agreed in writing that such person will not, for the
period beginning on the date that the Registration Statement is filed with the
Commission and ending 180 days after the Registration is declared effective by
the Commission (the "Lock-up Period"), offer to sell, contract to sell, or
otherwise sell, dispose of, loan, pledge or grant any rights with respect to
(collectively, a "Disposition") any shares of Common Stock, any options or
warrants to purchase any shares of Common Stock or any securities convertible
into or exchangeable for shares of Common Stock (collectively, "Securities") now
owned or hereafter acquired directly by such person or with respect to which
such person has or hereafter acquires the power of disposition, otherwise than
(I) as a bona fide gift or gifts, provided the donee or donees thereof agree in
writing to be bound by this restriction, (ii) as a distribution to limited
partners or stockholders of such person, provided that the distributees thereof
agree in writing to be bound by the terms of this restriction, or (iii) with the
prior written consent of Robertson, Stephens & Company LLC.  The Company has
provided to counsel for the Underwriters a complete and accurate list of all
securityholders of the Company and the number and type of securities held by
each securityholder.  The Company has provided to counsel for the Underwriters
true, accurate and complete copies of all of the agreements pursuant to which
its officers, directors and stockholders have agreed to such or similar
restrictions (the "Lock-up Agreements") presently in effect or effected hereby. 
The Company hereby represents and warrants that it will not release any of its
officers, directors or other

                                     -7-

<PAGE>



stockholders from any Lock-up Agreements currently existing or hereafter 
effected without the prior written consent of Robertson, Stephens & Company 
LLC.

               (t)  Except as set forth in the Registration Statement and
Prospectus, (I) the Company is in material compliance with all rules, laws and
regulations relating to the use, treatment, storage and disposal of toxic
substances and protection of health or the environment ("Environmental Laws")
which are applicable to its business, (ii) the Company has received no notice
from any governmental authority or third party of an asserted claim under
Environmental Laws, which claim is required to be disclosed in the Registration
Statement and the Prospectus, (iii) the Company will not be required to make
future material capital expenditures to comply with Environmental Laws and
(iv) no property which is owned, leased or occupied by the Company has been
designated as a Superfund site pursuant to the Comprehensive Response,
Compensation, and Liability Act of 1980, as amended (42 U.S.C. Section 9601,
ET SEQ.), or otherwise designated as a contaminated site under applicable state
or local law.

               (u)  The Company and its subsidiary maintain a system of internal
accounting controls sufficient to provide reasonable assurances that
(I) transactions are executed in accordance with management's general or
specific authorizations, (ii) transactions are recorded as necessary to permit
preparation of financial statements in conformity with generally accepted
accounting principles and to maintain accountability for assets, (iii) access to
assets is permitted only in accordance with management's general or specific
authorization, and (iv) the recorded accountability for assets is compared with
existing assets at reasonable intervals and appropriate action is taken with
respect to any differences.

               (v)  There are no outstanding loans, advances (except normal
advances for business expenses in the ordinary course of business) or guarantees
of indebtedness by the Company to or for the benefit of any of the officers or
directors of the Company or any of the members of the families of any of them,
except as disclosed in the Registration Statement and the Prospectus.

               (w)  The Company has complied with all provisions of
Section 517.075, Florida Statutes relating to doing business with the Government
of Cuba or with any person or affiliate located in Cuba.

     3.   PURCHASE, SALE AND DELIVERY OF SHARES.  On the basis of the
representations, warranties and agreements herein contained, but subject to the
terms and conditions herein set forth, the Company agrees to sell to the
Underwriters, and each Underwriter agrees, severally and not jointly, to
purchase from the Company, at a purchase price of $_____ per share, the
respective number of Firm Shares as hereinafter set forth.  The obligation of
each Underwriter to the Company shall be to purchase from the Company that
number of Firm Shares which is set forth opposite the name of such Underwriter
in Schedule A hereto (subject to adjustment as provided in Section 10).

          Delivery of definitive certificates for the Firm Shares to be
purchased by the Underwriters pursuant to this Section 3 shall be made against
payment of the purchase price therefor by the several Underwriters by wire
transfer, certified or official bank check or checks drawn in same-day funds,
payable to the order of the Company, at the option of the Company, at the
offices of Cooley Godward Castro Huddleson & Tatum, One Maritime Plaza, 20th
Floor, San Francisco, California 94111 (or at such other place as may be agreed
upon among the Representatives and the Company, at 7:00 A.M., San Francisco time
(a) on the third (3rd) full business day following the first day that Shares are
traded, (b) if this Agreement is executed and delivered after 1:30 P.M., San
Francisco time, the fourth (4th) full business day following the day that this
Agreement is executed and delivered or (c) at such other time and date not later
than seven (7) full business days following the first day that Shares are traded
as the Representatives and the Company may determine (or at such time and date
to which payment and delivery shall have been postponed pursuant to Section 10
hereof), such time and date of payment and delivery being herein called the
"Closing Date";

                                      -8-

<PAGE>


PROVIDED, HOWEVER, that if the Company has not made available to the 
Representatives copies of the Prospectus within the time provided in Section 
4(d) hereof, the Representatives may, in their sole discretion, postpone the 
Closing Date until no later than two (2) full business days following 
delivery of copies of the Prospectus to the Representatives.  The 
certificates for the Firm Shares to be so delivered will be made available to 
you at such office or such other location including, without limitation, in 
New York City, as you may reasonably request for checking at least one (1) 
full business day prior to the Closing Date and will be in such names and 
denominations as you may request, such request to be made at least two (2) 
full business days prior to the Closing Date.  If the Representatives so 
elect, delivery of the Firm Shares may be made by credit through full fast 
transfer to the accounts at The Depository Trust Company designated by the 
Representatives.

          It is understood that you, individually, and not as the
Representatives of the several Underwriters, may (but shall not be obligated to)
make payment of the purchase price on behalf of any Underwriter or Underwriters
whose check or checks shall not have been received by you prior to the Closing
Date for the Firm Shares to be purchased by such Underwriter or Underwriters. 
Any such payment by you shall not relieve any such Underwriter or Underwriters
of any of its or their obligations hereunder.

          After the Registration Statement becomes effective, the several
Underwriters intend to make an initial public offering (as such term is
described in Section 11 hereof) of the Firm Shares at an initial public offering
price of $_____ per share.  After the initial public offering, the several
Underwriters may, in their discretion, vary the public offering price.

          The information set forth in the last paragraph on the front cover
page (insofar as such information relates to the Underwriters), in the paragraph
on page [2], concerning stabilization and over-allotment by the Underwriters,
and in the first, second, third and last two paragraphs and third sentence of
the fifth paragraph under the caption "Underwriting" in any Preliminary
Prospectus and in the final form of Prospectus filed pursuant to Rule 424(b)
constitutes the only information furnished by the Underwriters to the Company
for inclusion in any Preliminary Prospectus, the Prospectus or the Registration
Statement, and you, on behalf of the respective Underwriters, represent and
warrant to the Company that the statements made therein do not include any
untrue statement of a material fact or omit to state a material fact required to
be stated therein or necessary to make the statements therein, in the light of
the circumstances under which they were made, not misleading.

     4.   FURTHER AGREEMENTS OF THE COMPANY.  The Company agrees with the
several Underwriters that:

               (a)  The Company will use its best efforts to cause the 
Registration Statement and any amendment thereof, if not effective at the 
time and date that this Agreement is executed and delivered by the parties 
hereto, to become effective as promptly as possible; the Company will use its 
best efforts to cause any abbreviated registration statement pursuant to Rule 
462(b) of the Rules and Regulations as may be required subsequent to the date 
the Registration Statement is declared effective to become effective as 
promptly as possible; the Company will notify you, promptly after it shall 
receive notice thereof, of the time when the Registration Statement, any 
subsequent amendment to the Registration Statement or any abbreviated 
registration statement has become effective or any supplement to the 
Prospectus has been filed; if the Company omitted information from the 
Registration Statement at the time it was originally declared effective in 
reliance upon Rule 430A(a) of the Rules and Regulations, the Company will 
provide evidence satisfactory to you that the Prospectus contains such 
information and has been filed, within the time period prescribed, with the 
Commission pursuant to subparagraph (1) or (4) of Rule 424(b) of the Rules 
and Regulations or as part of a post-effective amendment to such Registration 
Statement as originally declared effective which is declared effective by the 
Commission; if the Company files a term sheet pursuant to Rule 434 of the 
Rules and Regulations, the Company will provide evidence satisfactory to you 
that the Prospectus and term sheet meeting the requirements of Rule 434(b) or 
(c), as applicable, of the Rules and Regulations, have been filed,

                                     -9-

<PAGE>

within the time period prescribed, with the Commission pursuant to 
subparagraph (7) of Rule 424(b) of the Rules and Regulations; if for any 
reason the filing of the final form of Prospectus is required under Rule 
424(b)(3) of the Rules and Regulations, it will provide evidence satisfactory 
to you that the Prospectus contains such information and has been filed with 
the Commission within the time period prescribed; it will notify you promptly 
of any request by the Commission for the amending or supplementing of the 
Registration Statement or the Prospectus or for additional information; 
promptly upon your request, it will prepare and file with the Commission any 
amendments or supplements to the Registration Statement or Prospectus which, 
in the opinion of counsel for the several Underwriters, Brobeck, Phleger & 
Harrison LLP ("Underwriters' Counsel"), may be necessary or advisable in 
connection with the distribution of the Shares by the Underwriters; it will 
promptly prepare and file with the Commission, and promptly notify you of the 
filing of, any amendments or supplements to the Registration Statement or 
Prospectus which may be necessary to correct any statements or omissions, if, 
at any time when a prospectus relating to the Shares is required to be 
delivered under the Act, any event shall have occurred as a result of which 
the Prospectus or any other prospectus relating to the Shares as then in 
effect would include any untrue statement of a material fact or omit to state 
a material fact necessary to make the statements therein, in the light of the 
circumstances under which they were made, not misleading; in case any 
Underwriter is required to deliver a prospectus nine (9) months or more after 
the effective date of the Registration Statement in connection with the sale 
of the Shares, it will prepare promptly upon request, but at the expense of 
such Underwriter, such amendment or amendments to the Registration Statement 
and such prospectus or prospectuses as may be necessary to permit compliance 
with the requirements of Section 10(a)(3) of the Act; and it will file no 
amendment or supplement to the Registration Statement or Prospectus which 
shall not previously have been submitted to you a reasonable time prior to 
the proposed filing thereof or to which you shall reasonably object in 
writing, subject, however, to compliance with the Act and the Rules and 
Regulations and the provisions of this Agreement.

               (b)  The Company will advise you, promptly after it shall receive
notice or obtain knowledge, of the issuance of any stop order by the Commission
suspending the effectiveness of the Registration Statement or of the initiation
or threat of any proceeding for that purpose; and it will promptly use its best
efforts to prevent the issuance of any stop order or to obtain its withdrawal at
the earliest possible moment if such stop order should be issued.

               (c)  The Company will use its best efforts to qualify the Shares
for offering and sale under the securities laws of such jurisdictions as you may
designate and to continue such qualifications in effect for so long as may be
required for purposes of the distribution of the Shares, except that the Company
shall not be required in connection therewith or as a condition thereof to
qualify as a foreign corporation or to execute a general consent to service of
process in any jurisdiction in which it is not otherwise required to be so
qualified or to so execute a general consent to service of process.  In each
jurisdiction in which the Shares shall have been qualified as above provided,
the Company will make and file such statements and reports in each year as are
or may be reasonably required by the laws of such jurisdiction for such purpose.

               (d)  The Company will furnish to you, as soon as available, 
and, in the case of the Prospectus and any term sheet or abbreviated term 
sheet under Rule 434, in no event later than the first (1st) full business 
day following the first day that Shares are traded, copies of the 
Registration Statement (three of which will be signed and which will include 
all exhibits), each Preliminary Prospectus, the Prospectus and any amendments 
or supplements to such documents, including any prospectus prepared to permit 
compliance with Section 10(a)(3) of the Act, all in such quantities as you 
may from time to time reasonably request. Notwithstanding the foregoing, if 
Robertson, Stephens & Company LLC, on behalf of the several Underwriters, 
shall agree to the utilization of Rule 434 of the Rules and Regulations, the 
Company shall provide to you copies of a Preliminary Prospectus updated in 
all respects through the date specified by you in such quantities as you may 
from time to time reasonably request.

                                     -10-

<PAGE>


               (e)  The Company will make generally available to its
securityholders as soon as practicable, but in any event not later than the
forty-fifth (45th) day following the end of the fiscal quarter first occurring
after the first anniversary of the effective date of the Registration Statement,
an earnings statement (which will be in reasonable detail but need not be
audited) complying with the provisions of Section 11(a) of the Act (including,
at the election of the Company, Rule 158 of the Rules and Regulations) and
covering a twelve (12) month period beginning after the effective date of the
Registration Statement.

               (f)  During a period of five (5) years after the date hereof, the
Company will furnish to its stockholders as soon as practicable after the end of
each respective period, annual reports (including financial statements audited
by independent certified public accountants) and unaudited quarterly reports of
operations for each of the first three quarters of the fiscal year, and will
furnish to you and the other several Underwriters hereunder, upon request
(i) concurrently with furnishing such reports to its stockholders, statements of
operations of the Company for each of the first three (3) quarters in the form
furnished to the Company's stockholders, (ii) concurrently with furnishing to
its stockholders, a balance sheet of the Company as of the end of such fiscal
year, together with statements of operations, of stockholders' equity, and of
cash flows of the Company for such fiscal year, accompanied by a copy of the
certificate or report thereon of independent certified public accountants,
(iii) as soon as they are available, copies of all reports (financial or other)
mailed to stockholders, (iv) as soon as they are available, copies of all
reports and financial statements furnished to or filed with the Commission, any
securities exchange or the National Association of Securities Dealers, Inc.
("NASD"), (v) every material press release and every material news item or
article in respect of the Company or its affairs which was generally released to
stockholders or prepared by the Company or its subsidiary, and (vi) any
additional information of a public nature concerning the Company or its
subsidiary, or its business which you may reasonably request.  During such five
(5) year period, if the Company shall have active subsidiary, the foregoing
financial statements shall be on a consolidated basis to the extent that the
accounts of the Company and its subsidiary are consolidated, and shall be
accompanied by similar financial statements for any significant subsidiary which
is not so consolidated.

               (g)  The Company will apply the net proceeds from the sale of the
Shares being sold by it in the manner set forth under the caption "Use of
Proceeds" in the Prospectus.

               (h)  The Company will maintain a transfer agent and, if necessary
under the jurisdiction of incorporation of the Company, a registrar (which may
be the same entity as the transfer agent) for its Common Stock.

               (i)  The Company will file Form SR in conformity with the
requirements of the Act and the Rules and Regulations.

               (j)  If at any time during the twenty-five (25) day period after
the Registration Statement becomes effective until the later of (A) twenty five
days after the date of the Prospectus and (B) the date the Representitives
advise the Company that the distribution of shares has been completed which in
the absence of express notice will be deemed to be the closing of the sale of
the Option Shares or the termination or expiration of the option period set
forth in section 7(a), any rumor, publication or event relating to or affecting
the Company shall occur as a result of which in your opinion the market price of
the Common Stock has been or is likely to be materially affected (regardless of
whether such rumor, publication or event necessitates a supplement to or
amendment of the Prospectus), the Company will, after written notice from you
advising the Company to the effect set forth above, forthwith prepare, consult
with you concerning the substance of and disseminate a press release or other
public statement, reasonably satisfactory to you, responding to or commenting on
such rumor, publication or event.

               (k)  During the Lock-up Period, the Company will not, without the
prior written consent of Robertson Stephens & Company LLC, effect the
Disposition of, directly or indirectly, any

                                     -11-

<PAGE>



Securities other than the sale of the Firm Shares and the Option Shares 
hereunder and the Company's issuance of options or Common Stock under the 
Company's presently authorized Stock Option Plan adopted in December 1993 and 
Employee Stock Purchase Plan adopted in April 1996 (the "Plans") or pursuant 
to equipment or lease financing activities entered into in the ordinary 
course of the Company's business, in connection with the acquisition, by the 
Company, of another business, product or technology, or to a strategic 
investor or partner of the Company in conjunction with an agreement involving 
a technical, manufacturing or marketing collaboration in the ordinary course 
of business, provided that in each case, the parties agree not to make a 
Disposition of Securities and are bound to the Lock-up Agreement for the days 
remaining in the Lock-up Period.

               (l)  During a period of thirty (30) days from the effective date
of the Registration Statement, the Company will not file a registration
statement registering shares under the Plans or other employee benefit plan.

     5.   EXPENSES.

               (a)  The Company agrees with each Underwriter that:

                         (i)  The Company will pay and bear all costs and
expenses in connection with the preparation, printing and filing of the
Registration Statement (including financial statements, schedules and exhibits),
Preliminary Prospectuses and the Prospectus and any amendments or supplements
thereto; the printing of this Agreement, the Agreement Among Underwriters, the
Selected Dealer Agreement, the Preliminary Blue Sky Survey and any Supplemental
Blue Sky Survey, the Underwriters' Questionnaire and Power of Attorney, and any
instruments related to any of the foregoing; the issuance and delivery of the
Shares hereunder to the several Underwriters, including transfer taxes, if any,
the cost of all certificates representing the Shares and transfer agents' and
registrars' fees; the fees and disbursements of counsel for the Company; all
fees and other charges of the Company's independent certified public
accountants; the cost of furnishing to the several Underwriters copies of the
Registration Statement (including appropriate exhibits), Preliminary Prospectus
and the Prospectus, and any amendments or supplements to any of the foregoing;
NASD filing fees and the cost of qualifying the Shares under the laws of such
jurisdictions as you may designate (including filing fees and fees and
reasonable and customary disbursements of Underwriters' Counsel in connection
with such NASD filings and Blue Sky qualifications); and all other expenses
directly incurred by the Company in connection with the performance of their
obligations hereunder.  

                         (ii) In addition to its other obligations under
Section 8(a) hereof, the Company agrees that, as an interim measure during the
pendency of any claim, action, investigation, inquiry or other proceeding
described in Section 8(a) hereof, it will reimburse the Underwriters on a
monthly basis for all reasonable legal or other expenses reasonably incurred in
connection with investigating or defending any such claim, action,
investigation, inquiry or other proceeding, notwithstanding the absence of a
judicial determination as to the propriety and enforceability of the Company's
obligation to reimburse the Underwriters for such expenses and the possibility
that such payments might later be held to have been improper by the Commission,
a court or arbitration tribunal of competent jurisdiction.  To the extent that
any such interim reimbursement payment is so held to have been improper, the
Underwriters shall promptly return such payment to the Company together with
interest, compounded daily, determined on the basis of the prime rate (or other
commercial lending rate for borrowers of the highest credit standing) listed
from time to time in The Wall Street Journal which represents the base rate on
corporate loans posted by a substantial majority of the nation's thirty (30)
largest banks (the "Prime Rate").  Any such interim reimbursement payments which
are not made to the Underwriters within thirty (30) days of a request for
reimbursement shall bear interest at the Prime Rate from the date of such
request.

                                     -12-

<PAGE>


               (b)  In addition to their other obligations under Section 8(b)
hereof, the Underwriters severally and not jointly agree that, as an interim
measure during the pendency of any claim, action, investigation, inquiry or
other proceeding described in Section 8(b) hereof, they will reimburse the
Company on a monthly basis for all reasonable legal or other expenses reasonably
incurred in connection with investigating or defending any such claim, action,
investigation, inquiry or other proceeding, notwithstanding the absence of a
judicial determination as to the propriety and enforceability of the
Underwriters' obligation to reimburse the Company for such expenses and the
possibility that such payments might later be held to have been improper by a
court of competent jurisdiction.  To the extent that any such interim
reimbursement payment is so held to have been improper, the Company shall
promptly return such payment to the Underwriters together with interest,
compounded daily, determined on the basis of the Prime Rate.  Any such interim
reimbursement payments which are not made to the Company within thirty (30) days
of a request for reimbursement shall bear interest at the Prime Rate from the
date of such request.

               (c)  It is agreed that any controversy arising out of the
operation of the interim reimbursement arrangements set forth in
Sections 5(a)(ii) and 5(b) hereof, including the amounts of any requested
reimbursement payments, the method of determining such amounts and the basis on
which such amounts shall be apportioned among the reimbursing parties, shall be
settled by arbitration conducted under the provisions of the Constitution and
Rules of the Board of Governors of the New York Stock Exchange, Inc. or pursuant
to the Code of Arbitration Procedure of the NASD.  Any such arbitration must be
commenced by service of a written demand for arbitration or a written notice of
intention to arbitrate, therein electing the arbitration tribunal.  In the event
the party demanding arbitration does not make such designation of an arbitration
tribunal in such demand or notice, then the party responding to said demand or
notice is authorized to do so.  Any such arbitration will be limited to the
operation of the interim reimbursement provisions contained in Sections 5(a)(ii)
and 5(b) hereof and will not resolve the ultimate propriety or enforceability of
the obligation to indemnify for expenses which is created by the provisions of
Sections 8(a) and 8(b) hereof or the obligation to contribute to expenses which
is created by the provisions of Section 8(d) hereof.

     6.   CONDITIONS OF UNDERWRITERS' OBLIGATIONS.  The obligations of the
several Underwriters to purchase and pay for the Shares as provided herein shall
be subject to the accuracy, as of the date hereof and the Closing Date and any
later date on which Option Shares are to be purchased, as the case may be, of
the representations and warranties of the Company herein, to the performance by
the Company of their respective obligations hereunder and to the following
additional conditions:

               (a)  The Registration Statement shall have become effective not
later than 2:00 P.M., San Francisco time, on the date following the date of this
Agreement, or such later date as shall be consented to in writing by you; and no
stop order suspending the effectiveness thereof shall have been issued and no
proceedings for that purpose shall have been initiated or, to the knowledge of
the Company or any Underwriter, threatened by the Commission, and any request of
the Commission for additional information (to be included in the Registration
Statement or the Prospectus or otherwise) shall have been complied with to the
satisfaction of Underwriters' Counsel.

               (b)  All corporate proceedings and other legal matters in
connection with this Agreement, the form of Registration Statement and the
Prospectus, and the registration, authorization, issue, sale and delivery of the
Shares, shall have been reasonably satisfactory to Underwriters' Counsel, and
such counsel shall have been furnished with such papers and information as they
may reasonably have requested to enable them to pass upon the matters referred
to in this Section.

               (c)  Subsequent to the execution and delivery of this Agreement
and prior to the Closing Date, there shall not have been any change in the
condition (financial or otherwise), earnings, operations, business or business
prospects of the Company and its subsidiary considered as one enterprise

                                     -13-

<PAGE>



from that set forth in the Registration Statement or Prospectus, which, in 
your reasonable judgment, is material and adverse and that makes it, in your 
reasonable judgment, impracticable or inadvisable to proceed with the public 
offering of the Shares as contemplated by the Prospectus.

               (d)  You shall have received on the Closing Date and on any later
date on which Option Shares are purchased, as the case may be, the following
opinion of counsel for the Company, dated the Closing Date or such later date on
which Option Shares are purchased addressed to the Underwriters and with
reproduced copies or signed counterparts thereof for each of the Underwriters,
to the effect that:

                         (i)  The Company has been duly incorporated and is
          validly existing as a corporation in good standing under the laws of
          the jurisdiction of its incorporation;

                         (ii) The Company has the corporate power and authority
          to own, lease and operate its properties and to conduct its business
          as described in the Prospectus;

                         (iii)     To such Counsel's knowledge, the Company is
          duly qualified to do business as a foreign corporation and is in good
          standing in each state of the United States, if any, in which the
          ownership or leasing of its properties or the conduct of its business
          requires such qualification, except where the failure to be so
          qualified or be in good standing would not have a material adverse
          effect on the condition (financial or otherwise), earnings, operations
          or business of the Company and its subsidiary considered as one
          enterprise.  To such counsel's knowledge, the Company does not own or
          control, directly or indirectly, any corporation, association or other
          entity other than 4C Consultancy AG;

                         (iv) The authorized, issued and outstanding capital
          stock of the Company was as set forth in the Prospectus under the
          caption "Capitalization" as of the date stated therein, the issued and
          outstanding shares of capital stock of the Company have been duly and
          validly issued and are fully paid and nonassessable, and, to such
          counsel's knowledge, have not been issued in violation of or subject
          to any preemptive right, co-sale right, registration right, right of
          first refusal or other similar right;

                         (v)  The Firm Shares or the Option Shares, as the case
          may be, have been duly authorized and, upon issuance and delivery
          against payment therefor in accordance with the terms hereof, will be
          duly and validly issued and fully paid and nonassessable, and will not
          have been issued in violation of or subject to any preemptive right,
          or, to such counsel's knowledge co-sale right, registration right,
          right of first refusal or other similar right of stockholders;

                         (vi) The Company has the corporate power and authority
          to enter into this Agreement and to issue, sell and deliver to the
          Underwriters the Shares;

                         (vii)     This Agreement has been duly authorized by
          all necessary corporate action on the part of the Company and has been
          duly executed and delivered by the Company and, assuming due
          authorization, execution and delivery by you, is a valid and binding
          agreement of the Company, enforceable in accordance with its terms,
          except insofar as indemnification and contribution provisions may be
          limited by applicable law and except as enforceability may be limited
          by bankruptcy, insolvency, reorganization,

                                     -14-

<PAGE>



          moratorium or similar laws relating to or affecting creditors' 
          rights generally or by general equitable principles and limitations 
          on availability of equitable remedies;

                         (viii)    The Registration Statement has become
          effective under the Act and, to such counsel's knowledge, no stop
          order suspending the effectiveness of the Registration Statement has
          been issued and no proceedings for that purpose have been instituted
          or are pending or threatened under the Act;
 
                         (ix) The Registration Statement and the Prospectus, and
          each amendment or supplement thereto (other than the financial
          statements (including supporting schedules) and financial and
          statistical data contained therein as to which such counsel need
          express no opinion), as of the effective date of the Registration
          Statement, complied as to form in all material respects with the
          requirements of the Act and the applicable Rules and Regulations; 

                         (x)  The information in the Prospectus under the
          caption "Description of Capital Stock," to the extent that it
          constitutes matters of law or legal conclusions, has been reviewed by
          such counsel and is a fair summary of such matters and conclusions to
          the extent required by the Act and the applicable Rules and
          Regulations; and the form of certificate evidencing the Common Stock
          and filed as an exhibit to the Registration Statement complies with
          Delaware law;

                         (xi) The descriptions in the Registration Statement and
          the Prospectus under the caption "Risk Factors - Effects of Certain
          Charter and Bylaw Provisions" and "Description of Capital Stock" of
          the charter and bylaws of the Company are accurate and fairly present
          the information required to be presented by the Act and the applicable
          Rules and Regulations, and the descriptions in the Registration
          Statement and the Prospectus of statutes (except the
          Telecommunications Act of 1996 as to which such counsel need express
          no opinion) are accurate in all material respects and fairly present
          the information required to be presented by the Act and the applicable
          Rules and Regulations;

                         (xii)     To such counsel's knowledge, there are no
          agreements, contracts, leases or documents to which the Company is a
          party of a character required under the Act and the applicable Rules
          and Regulations to be described or referred to in the Registration
          Statement or Prospectus or to be filed as an exhibit to the
          Registration Statement which are not described or referred to therein
          or filed as required;

                         (xiii)    The performance of this Agreement and the
          consummation of the transactions herein contemplated (other than
          performance of the Company's indemnification and contribution
          obligations hereunder, concerning which no opinion need be expressed)
          will not (a) result in any violation of the Company's charter or
          bylaws or (b) to such counsel's knowledge, result in a material breach
          or violation of any of the terms and provisions of, or constitute a
          material default under, any bond, debenture, note or other evidence of
          indebtedness, or under any lease, contract, indenture, mortgage, deed
          of trust, loan agreement, joint venture or other agreement or
          instrument known to such counsel to which the Company is a party or by
          which its properties are bound, and which has been identified to us by
          the Company as material and filed as exhibits 10.1 to 10.24 to the
          Registration Statement or any applicable statute, rule or regulation
          known to such counsel or, to such counsel's knowledge, any order, writ
          or decree of any court, government or governmental agency or body
          having jurisdiction over the Company or its subsidiary, or over any of
          their properties or operations; except such as may be required

                                    -15-

<PAGE>



          under securities or Blue Sky laws of the various states in connection 
          with the purchase and distribution of the Shares by the Underwriters.

                         (xiv)     No consent, approval, authorization or order
          of or qualification with any court, government or governmental agency
          in the United States having jurisdiction over the Company over any of
          its properties or operations is necessary in connection with the
          consummation by the Company of the transactions herein contemplated,
          except such as have been obtained under the Act or such as may be
          required under state or other securities or Blue Sky laws in
          connection with the purchase and the distribution of the Shares by the
          Underwriters;

                         (xv) To such counsel's knowledge, there are no legal or
          governmental proceedings pending or threatened against the Company or
          its subsidiary of a character required to be disclosed in the
          Registration Statement or the Prospectus by the Act or the Rules and
          Regulations, other than those described therein;

                         (xvi)     To such counsel's knowledge, except as set
          forth in the Registration Statement and Prospectus, no holders of
          Common Stock or other securities of the Company have registration
          rights with respect to securities of the Company and, except as set
          forth in the Registration Statement and Prospectus, the rights, known
          to such counsel, of holders, to register their shares of Common Stock
          or other securities, because of the filing of the Registration
          Statement by the Company have, with respect to the offering
          contemplated thereby been waived or such rights have expired by reason
          of lapse of time following notification of the Company's intent to
          file the Registration Statement or have included securities in the
          Registration Statement pursuant to the exercise of and in full
          satisfaction of such rights.

               In addition, such counsel shall state that such counsel has
participated in conferences with officials and other representatives of the
Company, the Representatives, Underwriters' Counsel and the independent
certified public accountants of the Company, at which such conferences the
contents of the Registration Statement and Prospectus and related matters were
discussed, and although they have not verified the accuracy or completeness of
the statements contained in the Registration Statement or the Prospectus,
nothing has come to the attention of such counsel which leads them to believe
that, at the time the Registration Statement became effective, as the case may
be, the Registration Statement and any amendment or supplement thereto (other
than the financial statements, including supporting schedules, and other
financial and statistical information contained therein as to which such counsel
need express no comment) contained any untrue statement of a material fact or
omitted to state a material fact required to be stated therein or necessary to
make the statements therein not misleading, or at the Closing Date or any later
date on which the Option Shares are to be purchased, as the case may be, the
Registration Statement, the Prospectus and any amendment or supplement thereto
(other than the financial statements, including supporting schedules, and other
financial and statistical information contained therein) contained any untrue
statement of a material fact or omitted to state a material fact necessary to
make the statements therein, in the light of the circumstances under which they
were made, not misleading.

               Counsel rendering the foregoing opinion may rely as to questions
of law not involving the laws of the United States or the State of California
and the corporate laws of the State of Delaware upon opinions of local counsel,
and as to questions of fact upon representations or certificates of officers of
the Company, and of government officials, in which case their opinion is to
state that they are so relying and that they have no knowledge of any material
misstatement or inaccuracy in any such opinion, representation or certificate. 
Copies of any opinion, representation or certificate so relied upon shall be
delivered to you, as Representatives of the Underwriters, and to Underwriters'
Counsel.

                                     -16-

<PAGE>


               (e)  You shall have received on the Closing Date and on any later
date on which Option Shares are to be purchased, as the case may be, an opinion
of Brobeck, Phleger & Harrison LLP, in form and substance reasonably
satisfactory to you, with respect to the sufficiency of all such corporate
proceedings and other legal matters relating to this Agreement and the
transactions contemplated hereby as you may reasonably require, and the Company
shall have furnished to such counsel such documents as they may have reasonably
requested for the purpose of enabling them to pass upon such matters.

               (f)  You shall have received on the Closing Date and on any later
date on which Option Shares are to be purchased, as the case may be, a letter
from KPMG Peat Marwick LLP addressed to the Company and the Underwriters, dated
the Closing Date or such later date on which Option Shares are to be purchased,
as the case may be, confirming that they are independent certified public
accountants with respect to the Company within the meaning of the Act and the
applicable published Rules and Regulations and based upon the procedures
described in such letter delivered to you concurrently with the execution of
this Agreement (herein called the "Original Letter"), but carried out to a date
not more than five (5) business days prior to the Closing Date or such later
date on which Option Shares are to be purchased, as the case may be,
(i) confirming, to the extent true, that the statements and conclusions set
forth in the Original Letter are accurate as of the Closing Date or such later
date on which Option Shares are to be purchased, as the case may be, and
(ii) setting forth any revisions and additions to the statements and conclusions
set forth in the Original Letter which are necessary to reflect any changes in
the facts described in the Original Letter since the date of such letter, or to
reflect the availability of more recent financial statements, data or
information.  The letter shall not disclose any change in the condition
(financial or otherwise), earnings, operations, business or business prospects
of the Company and its subsidiary considered as one enterprise from that set
forth in the Registration Statement or Prospectus, which, in your reasonable
judgment, is material and adverse and that makes it, in your reasonable
judgment, impracticable or inadvisable to proceed with the public offering of
the Shares as contemplated by the Prospectus.  The Original Letter from KPMG
Peat Marwick LLP shall be addressed to or for the use of the Underwriters in
form and substance satisfactory to the Underwriters and shall (i) represent, to
the extent true, that KPMG Peat Marwick LLP are independent certified public
accountants with respect to the Company within the meaning of the Act and the
applicable published Rules and Regulations, (ii) set forth their opinion with
respect to their examination of the consolidated balance sheet of the Company as
of December 31, 1995 and 1994, and related consolidated statements of
operations, stockholders' equity, and cash flows for the two-year period ended
December 31, 1995 and for the period from inception through December 31, 1993,
(iii) state that KPMG Peat Marwick LLP has performed the procedure set out in
Statement on Auditing Standards No. 71 ("SAS 71") for a review of interim
financial information and providing the report of KPMG Peat Marwick LLP as
described in SAS 71 on the financial statements for each of the quarters
presented in the Prospectus, and (iv) address other matters agreed upon by KPMG
Peat Marwick LLP and you.  In addition, you shall have received from KPMG Peat
Marwick LLP a letter addressed to the Company and made available to you for the
use of the Underwriters stating that their review of the Company's system of
internal accounting controls, to the extent they deemed necessary in
establishing the scope of their examination of the Company's consolidated
financial statements as of December 31, 1995, did not disclose any weaknesses in
internal controls that they considered to be material weaknesses.

               (g)  You shall have received on the Closing Date and on any later
date on which Option Shares are to be purchased, as the case may be, a
certificate of the Company, dated the Closing Date or such later date on which
Option Shares are to be purchased, as the case may be, signed by the Chief
Executive Officer and Chief Financial Officer of the Company, to the effect
that, and you shall be reasonably satisfied that:

                         (i)  The representations and warranties of the Company
          in this Agreement are true and correct, as if made on and as of the
          Closing Date or any later date on which Option Shares are to be
          purchased, as the case may be, and the Company has

                                    -17-

<PAGE>



          complied with all the agreements and satisfied all the conditions 
          on its part to be performed or satisfied at or prior to the Closing 
          Date or any later date on which Option Shares are to be purchased, 
          as the case may be;

                         (ii) No stop order suspending the effectiveness of the
          Registration Statement has been issued and no proceedings for that
          purpose have been instituted or are pending or threatened under the
          Act;

                         (iii)     When the Registration Statement became
          effective and at all times subsequent thereto up to the delivery of
          such certificate, the Registration Statement and the Prospectus, and
          any amendments or supplements thereto, contained all material
          information required to be included therein by the Act and the Rules
          and Regulations, and in all material respects conformed to the
          requirements of the Act and the Rules and Regulations, the
          Registration Statement, and any amendment or supplement thereto, did
          not and does not include any untrue statement of a material fact or
          omit to state a material fact required to be stated therein or
          necessary to make the statements therein not misleading, the
          Prospectus, and any amendment or supplement thereto, did not and does
          not include any untrue statement of a material fact or omit to state a
          material fact necessary to make the statements therein, in the light
          of the circumstances under which they were made, not misleading, and,
          since the effective date of the Registration Statement, there has
          occurred no event required to be set forth in an amended or
          supplemented Prospectus which has not been so set forth; and

                         (iv) Subsequent to the respective dates as of which
          information is given in the Registration Statement and Prospectus,
          there has not been (a) any material adverse change in the condition
          (financial or otherwise), earnings, operations, business or business
          prospects of the Company and its subsidiary considered as one
          enterprise, (b) any transaction that is material to the Company and
          its subsidiary considered as one enterprise, except license and other
          transactions entered into in the ordinary course of business, (c) any
          obligation, direct or contingent, that is material to the Company and
          its subsidiary considered as one enterprise, incurred by the Company
          or its subsidiary, except obligations incurred in the ordinary course
          of business, (d) any change in the capital stock or outstanding
          indebtedness of the Company or its subsidiary that is material to the
          Company and its subsidiary considered as one enterprise, (e) any
          dividend or distribution of any kind declared, paid or made on the
          capital stock of the Company or its subsidiary, or (f) any loss or
          damage (whether or not insured) to the property of the Company or its
          subsidiary which has been sustained which has a material adverse
          effect on the condition (financial or otherwise), earnings,
          operations, business or business prospects of the Company and its
          subsidiary considered as one enterprise.

               (h)  The Company shall have obtained and delivered to you an
agreement from each officer and director of the Company, and the beneficial
owners of at least 99% of the outstanding shares of Common Stock and Preferred
Stock as of the date hereof in writing prior to the date hereof that such person
will not, during the Lock-up Period, effect the Disposition of any Securities
now owned or hereafter acquired directly by such person or with respect to which
such person has or hereafter acquires the power of disposition, otherwise than
(i) as a bona fide gift or gifts, provided the donee or donees thereof agree in
writing to be bound by this restriction, (ii) as a distribution to limited
partners or stockholders of such person, provided that the distributees thereof
agree in writing to be bound by the terms of this restriction, or (iii) with the
prior written consent of Robertson, Stephens & Company LLC.  Furthermore, such
person will have also agreed and consented to the entry of stop transfer
instructions with the Company's transfer agent against the transfer of the
Securities held by such person except in compliance with this restriction.

                                    -18-

<PAGE>


               (i)  The Company shall have furnished to you such further
certificates and documents as you shall reasonably request (including
certificates of officers of the Company as to the accuracy of the
representations and warranties of the Company herein, as to the performance by
the Company of its obligations hereunder and as to the other conditions
concurrent and precedent to the obligations of the Underwriters hereunder).

               All such opinions, certificates, letters and documents will be in
compliance with the provisions hereof only if they are reasonably satisfactory
to Underwriters' Counsel.  The Company will furnish you with such number of
conformed copies of such opinions, certificates, letters and documents as you
shall reasonably request.

     7.   OPTION SHARES.

               (a)  On the basis of the representations, warranties and
agreements herein contained, but subject to the terms and conditions herein set
forth, the Company hereby grants to the several Underwriters, for the purpose of
covering over-allotments in connection with the distribution and sale of the
Firm Shares only, a nontransferable option to purchase up to an aggregate of
________ Option Shares at the purchase price per share for the Firm Shares set
forth in Section 3 hereof.  Such option may be exercised by the Representatives
on behalf of the several Underwriters on one occasion in whole or in part during
the period of thirty (30) days after the date on which the Firm Shares are
initially offered to the public, by giving written notice to the Company.  The
number of Option Shares to be purchased by each Underwriter upon the exercise of
such option shall be the same proportion of the total number of Option Shares to
be purchased by the several Underwriters pursuant to the exercise of such option
as the number of Firm Shares purchased by such Underwriter (set forth in
Schedule A hereto) bears to the total number of Firm Shares purchased by the
several Underwriters (set forth in Schedule A hereto), adjusted by the
Representatives in such manner as to avoid fractional shares.

               Delivery of definitive certificates for the Option Shares to be
purchased by the several Underwriters pursuant to the exercise of the option
granted by this Section 7 shall be made against payment of the purchase price
therefor by the several Underwriters by certified or official bank check or
checks drawn in same-day funds, payable to the order of the Company.  In the
event of any breach of the foregoing, the Company shall reimburse the
Underwriters for the interest lost and any other expenses borne by them by
reason of such breach.  Such delivery and payment shall take place at the
offices of Cooley Godward Castro Huddleson & Tatum, One Maritime Plaza, 20th
Floor, San Francisco, California 94111 or at such other place as may be agreed
upon among the Representatives and the Company (i) on the Closing Date, if
written notice of the exercise of such option is received by the Company at
least two (2) full business days prior to the Closing Date, or (ii) on a date
which shall not be later than the third (3rd) full business day following the
date the Company receives written notice of the exercise of such option, if such
notice is received by the Company less than two (2) full business days prior to
the Closing Date.

               The certificates for the Option Shares to be so delivered will be
made available to you at such office or such other location including, without
limitation, in New York City, as you may reasonably request for checking at
least one (1) full business day prior to the date of payment and delivery and
will be in such names and denominations as you may request, such request to be
made at least two (2) full business days prior to such date of payment and
delivery.  If the Representatives so elect, delivery of the Option Shares may be
made by credit through full fast transfer to the accounts at The Depository
Trust Company designated by the Representatives.

               It is understood that you, individually, and not as the
Representatives of the several Underwriters, may (but shall not be obligated to)
make payment of the purchase price on behalf of any Underwriter or Underwriters
whose check or checks shall not have been received by you prior to the date of

                                    -19-

<PAGE>



payment and delivery for the Option Shares to be purchased by such Underwriter
or Underwriters.  Any such payment by you shall not relieve any such Underwriter
or Underwriters of any of its or their obligations hereunder.

               (b)  Upon exercise of any option provided for in Section 7(a)
hereof, the obligations of the several Underwriters to purchase such Option
Shares will be subject (as of the date hereof and as of the date of payment and
delivery for such Option Shares) to the accuracy of and compliance with the
representations, warranties and agreements of the Company herein, to the
accuracy of the statements of the Company and officers of the Company made
pursuant to the provisions hereof, to the performance by the Company of its
obligations hereunder, and to the condition that all proceedings taken at or
prior to the payment date in connection with the sale and transfer of such
Option Shares shall be satisfactory in form and substance to you and to
Underwriters' Counsel, and you shall have been furnished with all such
documents, certificates and opinions as you may reasonably request in order to
evidence the accuracy and completeness of any of the representations, warranties
or statements, the performance of any of the covenants or agreements of the
Company or the compliance with any of the conditions herein contained.

     8.   INDEMNIFICATION AND CONTRIBUTION.

               (a)  The Company agrees to indemnify and hold harmless each
Underwriter against any losses, claims, damages or liabilities, joint or
several, to which such Underwriter may become subject, under the Act, the
Securities Exchange Act of 1934, as amended (the "Exchange Act") or otherwise,
specifically including, but not limited to, losses, claims, damages or
liabilities, insofar as such losses, claims, damages or liabilities (or actions
in respect thereof) arise out of or are based upon (i) any breach of any
representation, warranty, agreement or covenant of the Company herein contained,
(ii) any untrue statement or alleged untrue statement of any material fact
contained in the Registration Statement or any amendment or supplement thereto,
or the omission or alleged omission to state therein a material fact required to
be stated therein or necessary to make the statements therein not misleading, or
(iii) any untrue statement or alleged untrue statement of any material fact
contained in any Preliminary Prospectus or the Prospectus or any amendment or
supplement thereto, or the omission or alleged omission to state therein a
material fact required to be stated therein or necessary to make the statements
therein, in the light of the circumstances under which they were made, not
misleading, and agrees to reimburse each Underwriter for any legal or other
related expenses reasonably incurred by it in connection with investigating or
defending any such loss, claim, damage, liability or action; PROVIDED, HOWEVER,
that the Company shall not be liable in any such case to the extent that any
such loss, claim, damage, liability or action arises out of or is based upon an
untrue statement or alleged untrue statement or omission or alleged omission
made in the Registration Statement, such Preliminary Prospectus or the
Prospectus, or any such amendment or supplement thereto, in reliance upon, and
in conformity with, written information relating to any Underwriter furnished to
the Company by such Underwriter, directly or through you, specifically for use
in the preparation thereof and, PROVIDED FURTHER, that the indemnity agreement
provided in this Section 8(a) with respect to any Preliminary Prospectus shall
not inure to the benefit of any Underwriter from whom the person asserting any
losses, claims, damages, liabilities or actions based upon any untrue statement
or alleged untrue statement of material fact or omission or alleged omission to
state therein a material fact purchased Shares, if a copy of the Prospectus in
which such untrue statement or alleged untrue statement or omission or alleged
omission was corrected had not been sent or given to such person within the time
required by the Act and the Rules and Regulations, unless such failure is the
result of noncompliance by the Company with Section 4(d) hereof.

               The indemnity agreement in this Section 8(a) shall extend upon
the same terms and conditions to, and shall inure to the benefit of, each
person, if any, who controls any Underwriter within the meaning of the Act or
the Exchange Act.  This indemnity agreement shall be in addition to any
liabilities which the Company may otherwise have.

                                     -20-

<PAGE>


               (b)  Each Underwriter, severally and not jointly, agrees to
indemnify and hold harmless the Company against any losses, claims, damages or
liabilities, joint or several, to which the Company may become subject under the
Act or otherwise, specifically including, but not limited to, losses, claims,
damages or liabilities, insofar as such losses, claims, damages or liabilities
(or actions in respect thereof) arise out of or are based upon (i) any breach of
any representation, warranty, agreement or covenant of such Underwriter herein
contained, (ii) any untrue statement or alleged untrue statement of any material
fact contained in the Registration Statement or any amendment or supplement
thereto, or the omission or alleged omission to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, or (iii) any untrue statement or alleged untrue statement of any
material fact contained in any Preliminary Prospectus or the Prospectus or any
amendment or supplement thereto, or the omission or alleged omission to state
therein a material fact necessary to make the statements therein, in the light
of the circumstances under which they were made, not misleading, in the case of
subparagraphs (ii) and (iii) of this Section 8(b) to the extent, but only to the
extent, that such untrue statement or alleged untrue statement or omission or
alleged omission was made in reliance upon and in conformity with written
information furnished to the Company by such Underwriter, directly or through
you, specifically for use in the preparation thereof, and agrees to reimburse
the Company for any legal or other expenses reasonably incurred by the Company
in connection with investigating or defending any such loss, claim, damage,
liability or action.

          The indemnity agreement in this Section 8(b) shall extend upon the
same terms and conditions to, and shall inure to the benefit of, each officer of
the Company who signed the Registration Statement and each director of the
Company, and each person, if any, who controls the Company within the meaning of
the Act or the Exchange Act.  This indemnity agreement shall be in addition to
any liabilities which each Underwriter may otherwise have.

               (c)  Promptly after receipt by an indemnified party under this
Section 8 of notice of the commencement of any action, such indemnified party
shall, if a claim in respect thereof is to be made against any indemnifying
party under this Section 8, notify the indemnifying party in writing of the
commencement thereof but the omission so to notify the indemnifying party will
not relieve it from any liability which it may have to any indemnified party
otherwise than under this Section 8.  In case any such action is brought against
any indemnified party, and it notified the indemnifying party of the
commencement thereof, the indemnifying party will be entitled to participate
therein and, to the extent that it shall elect by written notice delivered to
the indemnified party promptly after receiving the aforesaid notice from such
indemnified party, to assume the defense thereof, with counsel reasonably
satisfactory to such indemnified party; PROVIDED, HOWEVER, that if the
defendants in any such action include both the indemnified party and the
indemnifying party and the indemnified party shall have reasonably concluded
that there may be legal defenses available to it and/or other indemnified
parties which are different from or additional to those available to the
indemnifying party, the indemnified party or parties shall have the right to
select separate counsel to assume such legal defenses and to otherwise
participate in the defense of such action on behalf of such indemnified party or
parties.  Upon receipt of notice from the indemnifying party to such indemnified
party of the indemnifying party's election so to assume the defense of such
action and approval by the indemnified party of counsel, the indemnifying party
will not be liable to such indemnified party under this Section 8 for any legal
or other expenses subsequently incurred by such indemnified party in connection
with the defense thereof unless (i) the indemnified party shall have employed
separate counsel in accordance with the proviso to the next preceding sentence
(it being understood, however, that the indemnifying party shall not be liable
for the expenses of more than one separate counsel (together with appropriate
local counsel) approved by the indemnifying party representing all the
indemnified parties under Section 8(a) or 8(b) hereof who are parties to such
action), (ii) the indemnifying party shall not have employed counsel
satisfactory to the indemnified party to represent the indemnified party within
a reasonable time after notice of commencement of the action or (iii) the
indemnifying party has authorized the employment of counsel for the indemnified
party at the expense of the indemnifying party.  In no event shall any
indemnifying party be liable in respect

                                     -21-

<PAGE>



of any amounts paid in settlement of any action unless the indemnifying party 
shall have approved the terms of such settlement; PROVIDED that such consent 
shall not be unreasonably withheld.  No indemnifying party shall, without the 
prior written consent of the indemnified party, effect any settlement of any 
pending or threatened proceeding in respect of which any indemnified party is 
or could have been a party and indemnification could have been sought 
hereunder by such indemnified party, unless such settlement includes an 
unconditional release of such indemnified party from all liability on claims 
that are the subject matter of such proceeding.

               (d)  In order to provide for just and equitable contribution in
any action in which a claim for indemnification is made pursuant to this
Section 8 but it is judicially determined (by the entry of a final judgment or
decree by a court of competent jurisdiction and the expiration of time to appeal
or the denial of the last right of appeal) that such indemnification may not be
enforced in such case notwithstanding the fact that this Section 8 provides for
indemnification in such case, all the parties hereto shall contribute to the
aggregate losses, claims, damages or liabilities to which they may be subject
(after contribution from others) in such proportion so that the Underwriters
severally and not jointly are responsible pro rata for the portion represented
by the percentage that the underwriting discount bears to the initial public
offering price, and the Company are responsible for the remaining portion,
PROVIDED, HOWEVER, that (i) no Underwriter shall be required to contribute any
amount in excess of the underwriting discount applicable to the Shares purchased
by such Underwriter in excess of the amount of damages which such Underwriter
has otherwise been required to pay and (ii) no person guilty of a fraudulent
misrepresentation (within the meaning of Section 11(f) of the Act) shall be
entitled to contribution from any person who is not guilty of such fraudulent
misrepresentation.  The contribution agreement in this Section 8(d) shall extend
upon the same terms and conditions to, and shall inure to the benefit of, each
person, if any, who controls the Underwriters or the Company within the meaning
of the Act or the Exchange Act and each officer of the Company who signed the
Registration Statement and each director of the Company.

               (e)  The parties to this Agreement hereby acknowledge that they
are sophisticated business persons who were represented by counsel during the
negotiations regarding the provisions hereof including, without limitation, the
provisions of this Section 8, and are fully informed regarding said provisions. 
They further acknowledge that the provisions of this Section 8 fairly allocate
the risks in light of the ability of the parties to investigate the Company and
its business in order to assure that adequate disclosure is made in the
Registration Statement and Prospectus as required by the Act and the Exchange
Act.

     9.   REPRESENTATIONS, WARRANTIES, COVENANTS AND AGREEMENTS TO SURVIVE
DELIVERY.  All representations, warranties, covenants and agreements of the
Company and the Underwriters herein or in certificates delivered pursuant
hereto, and the indemnity and contribution agreements contained in Section 8
hereof shall remain operative and in full force and effect regardless of any
investigation made by or on behalf of any Underwriter or any controlling person
within the meaning of the Act or the Exchange Act, or by or on behalf of the
Company or any of its officers, directors or controlling persons within the
meaning of the Act or the Exchange Act, and shall survive the delivery of the
Shares to the several Underwriters hereunder or termination of this Agreement.

     10.  SUBSTITUTION OF UNDERWRITERS.  If any Underwriter or Underwriters
shall fail to take up and pay for the number of Firm Shares agreed by such
Underwriter or Underwriters to be purchased hereunder upon tender of such Firm
Shares in accordance with the terms hereof, and if the aggregate number of Firm
Shares which such defaulting Underwriter or Underwriters so agreed but failed to
purchase does not exceed 10% of the Firm Shares, the remaining Underwriters
shall be obligated, severally in proportion to their respective commitments
hereunder, to take up and pay for the Firm Shares of such defaulting Underwriter
or Underwriters.

                                     -22-

<PAGE>


          If any Underwriter or Underwriters so defaults and the aggregate
number of Firm Shares which such defaulting Underwriter or Underwriters agreed
but failed to take up and pay for exceeds 10% of the Firm Shares, the remaining
Underwriters shall have the right, but shall not be obligated, to take up and
pay for (in such proportions as may be agreed upon among them) the Firm Shares
which the defaulting Underwriter or Underwriters so agreed but failed to
purchase.  If such remaining Underwriters do not, at the Closing Date, take up
and pay for the Firm Shares which the defaulting Underwriter or Underwriters so
agreed but failed to purchase, the Closing Date shall be postponed for twenty-
four (24) hours to allow the several Underwriters the privilege of substituting
within twenty-four (24) hours (including non-business hours) another underwriter
or underwriters (which may include any nondefaulting Underwriter) satisfactory
to the Company.  If no such underwriter or underwriters shall have been
substituted as aforesaid by such postponed Closing Date, the Closing Date may,
at the option of the Company, be postponed for a further twenty-four (24) hours,
if necessary, to allow the Company the privilege of finding another underwriter
or underwriters, satisfactory to you, to purchase the Firm Shares which the
defaulting Underwriter or Underwriters so agreed but failed to purchase.  If it
shall be arranged for the remaining Underwriters or substituted underwriter or
underwriters to take up the Firm Shares of the defaulting Underwriter or
Underwriters as provided in this Section 10, (i) the Company shall have the
right to postpone the time of delivery for a period of not more than seven (7)
full business days, in order to effect whatever changes may thereby be made
necessary in the Registration Statement or the Prospectus, or in any other
documents or arrangements, and the Company agrees promptly to file any
amendments to the Registration Statement or supplements to the Prospectus which
may thereby be made necessary, and (ii) the respective number of Firm Shares to
be purchased by the remaining Underwriters and substituted underwriter or
underwriters shall be taken as the basis of their underwriting obligation.  If
the remaining Underwriters shall not take up and pay for all such Firm Shares so
agreed to be purchased by the defaulting Underwriter or Underwriters or
substitute another underwriter or underwriters as aforesaid and the Company
shall not find or shall not elect to seek another underwriter or underwriters
for such Firm Shares as aforesaid, then this Agreement shall terminate.

          In the event of any termination of this Agreement pursuant to the
preceding paragraph of this Section 10, neither the Company shall be liable to
any Underwriter (except as provided in Sections 5 and 8 hereof) nor shall any
Underwriter (other than an Underwriter who shall have failed, otherwise than for
some reason permitted under this Agreement, to purchase the number of Firm
Shares agreed by such Underwriter to be purchased hereunder, which Underwriter
shall remain liable to the Company, and the other Underwriters for damages, if
any, resulting from such default) be liable to the Company (except to the extent
provided in Sections 5 and 8 hereof).

          The term "Underwriter" in this Agreement shall include any person
substituted for an Underwriter under this Section 10.

     11.  EFFECTIVE DATE OF THIS AGREEMENT AND TERMINATION.

               (a)  This Agreement shall become effective at the earlier of
(i) 6:30 A.M., San Francisco time, on the first full business day following the
effective date of the Registration Statement, or (ii) the time of the initial
public offering of any of the Shares by the Underwriters after the Registration
Statement becomes effective.  The time of the initial public offering shall mean
the time of the release by you, for publication, of the first newspaper
advertisement relating to the Shares, or the time at which the Shares are first
generally offered by the Underwriters to the public by letter, telephone,
telegram or telecopy, whichever shall first occur.  By giving notice as set
forth in Section 12 before the time this Agreement becomes effective, you, as
Representatives of the several Underwriters, or the Company, may prevent this
Agreement from becoming effective without liability of any party to any other
party, except as provided in Sections 4(j), 5 and 8 hereof.

                                    -23-

<PAGE>


               (b)  You, as Representatives of the several Underwriters, shall
have the right to terminate this Agreement by giving notice as hereinafter
specified at any time at or prior to the Closing Date or on or prior to any
later date on which Option Shares are to be purchased, as the case may be,
(i) if the Company shall have failed, refused or been unable to perform any
agreement on its part to be performed, or because any other condition of the
Underwriters' obligations hereunder required to be fulfilled by the Company is
not fulfilled, including, without limitation, any change in the condition
(financial or otherwise), earnings, operations, business or business prospects
of the Company and its subsidiary considered as one enterprise from that set
forth in the Registration Statement or Prospectus, which, in your reasonable
judgment, is material and adverse, or (ii) if additional material governmental
restrictions, not in force and effect on the date hereof, shall have been
imposed upon trading in securities generally or minimum or maximum prices shall
have been generally established on the New York Stock Exchange or on the
American Stock Exchange or in the over the counter market by the NASD, or
trading in securities generally shall have been suspended on either such
exchange or in the over the counter market by the NASD, or if a banking
moratorium shall have been declared by federal, New York or California
authorities, or (iii) if the Company shall have sustained a loss by strike,
fire, flood, earthquake, accident or other calamity of such character as to
interfere materially with the conduct of the business and operations of the
Company regardless of whether or not such loss shall have been insured, or
(iv) if there shall have been a material adverse change in the general political
or economic conditions or financial markets as in your reasonable judgment makes
it inadvisable or impracticable to proceed with the offering, sale and delivery
of the Shares, or (v) if there shall have been an outbreak or escalation of
hostilities or of any other insurrection or armed conflict or the declaration by
the United States of a national emergency which, in the reasonable opinion of
the Representatives, makes it impracticable or inadvisable to proceed with the
public offering of the Shares as contemplated by the Prospectus.

          If you elect to prevent this Agreement from becoming effective or to
terminate this Agreement as provided in this Section 11, you shall promptly
notify the Company by telephone, telecopy or telegram, in each case confirmed by
letter.  If the Company shall elect to prevent this Agreement from becoming
effective, the Company shall promptly notify you by telephone, telecopy or
telegram, in each case, confirmed by letter.

     12.  NOTICES.  All notices or communications hereunder, except as herein
otherwise specifically provided, shall be in writing and if sent to you shall be
mailed, delivered, telegraphed (and confirmed by letter) or telecopied (and
confirmed by letter) to you c/o Robertson, Stephens & Company LLC, 555
California Street, Suite 2600, San Francisco, California 94104, telecopier
number (415) 781-0278, Attention:  General Counsel; if sent to the Company, such
notice shall be mailed, delivered, telegraphed (and confirmed by letter) or
telecopied (and confirmed by letter) to 333 Distel Circle, Los Altos, California
94022, telecopier number (415) 934-3701, Attention: Pehong Chen, Chief Executive
Officer.

     13.  PARTIES.  This Agreement shall inure to the benefit of and be binding
upon the several Underwriters and the Company and their respective executors,
administrators, successors and assigns.  Nothing expressed or mentioned in this
Agreement is intended or shall be construed to give any person or corporation,
other than the parties hereto and their respective executors, administrators,
successors and assigns, and the controlling persons within the meaning of the
Act or the Exchange Act, officers and directors referred to in Section 8 hereof,
any legal or equitable right, remedy or claim in respect of this Agreement or
any provisions herein contained, this Agreement and all conditions and
provisions hereof being intended to be and being for the sole and exclusive
benefit of the parties hereto and their respective executors, administrators,
successors and assigns and said controlling persons and said officers and
directors, and for the benefit of no other person or corporation.  No purchaser
of any of the Shares from any Underwriter shall be construed a successor or
assign by reason merely of such purchase.

                                    -24-

<PAGE>


          In all dealings with the Company under this Agreement, you shall act
on behalf of each of the several Underwriters, and the Company shall be entitled
to act and rely upon any statement, request, notice or agreement made or given
by you jointly or by Robertson, Stephens & Company LLC on behalf of you.

     14.  APPLICABLE LAW.  This Agreement shall be governed by, and construed in
accordance with, the laws of the State of California.

     15.  COUNTERPARTS.  This Agreement may be signed in several counterparts,
each of which will constitute an original.

          If the foregoing correctly sets forth the understanding among the
Company and the several Underwriters, please so indicate in the space provided
below for that purpose, whereupon this letter shall constitute a binding
agreement among the Company and the several Underwriters.

                             Very truly yours,

                             BROADVISION, INC.


                             By                               


Accepted as of the date first above written:

ROBERTSON, STEPHENS & COMPANY LLC
HAMBRECHT & QUIST LLC
WESSELS, ARNOLD & HENDERSON, L.L.C.

On their behalf and on behalf of each of the
several Underwriters named in Schedule A hereto.


ROBERTSON, STEPHENS & COMPANY LLC

By ROBERTSON, STEPHENS & COMPANY LLC


By                             
                Authorized Signatory

                                     -25-

<PAGE>

 
                                   SCHEDULE A




                                                                  Number of
                                                                 Firm Shares
                                                                    To Be
     Underwriters                                                 Purchased
- -----------------------                                         -------------

Robertson, Stephens & Company LLC . . . . . . . . . . . . . . 
Hambrecht & Quist LLC 
Wessels, Arnold & Henderson, L.L.C.














                                                                -------------

     Total. . . . . . . . . . . . . . . . . . . . . . . . . . 
                                                                -------------
                                                                -------------




<PAGE>


                                AMENDED AND RESTATED
                             CERTIFICATE OF INCORPORATION
                                          OF
                                  BROADVISION, INC.

      The undersigned, Pehong Chen and Kenneth L. Guernsey, hereby certify
that:

      ONE:  They are the duly elected and acting President and Secretary,
respectively, of BroadVision, Inc., a Delaware corporation, incorporated in the
State of Delaware on May 13, 1993.

      TWO:  The Amended and Restated Certificate of Incorporation of said
corporation shall be amended and restated to read in full as follow:

                                          I.

      The name of this corporation is BroadVision, Inc. (the "Corporation").

                                         II.

      The registered agent and the address of the registered office in the
State of Delaware are:

                    The Prentice-Hall Corporation System, Inc.
                    1013 Centre Road
                    Wilmington, Delaware  19805

                                         III.

      The purpose of this corporation is to engage in any lawful act or
activity for which a corporation may be organized under the General Corporation
Law of the State of Delaware.

                                         IV.

      A.     This corporation is authorized to issue two classes of stock to be
designated, respectively, "Common Stock" and "Preferred Stock."  The total
number of shares which the corporation is authorized to issue is fifty-five
million (55,000,000) shares.  Fifty million  (50,000,000) shares shall be Common
Stock, each having a par value of one-hundredth of one cent ($.0001).  Five
million (5,000,000) shares shall be Preferred Stock, each having a par value of
one-hundredth of one cent ($.0001).

<PAGE>

      B.     The Preferred Stock may be issued from time to time in one or more
series.  The Board of Directors is hereby authorized, by filing a certificate (a
"Preferred Stock Designation") pursuant to the Delaware General Corporation Law,
to fix or alter from time to time the designation, powers, preferences and
rights of the shares of each such series and the qualifications, limitations or
restrictions of any wholly unissued series of Preferred Stock, and to establish
from time to time the number of shares constituting any such series or any of
them; and to increase or decrease the number of shares of any series subsequent
to the issuance of shares of that series, but not below the number of shares of
such series then outstanding.  In case the number of shares of any series shall
be decreased in accordance with the foregoing sentence, the shares constituting
such decrease shall resume the status that they had prior to the adoption of the
resolution originally fixing the number of shares of such series.

                                          V.

      For the management of the business and for the conduct of the affairs of
the corporation, and in further definition, limitation and regulation of the
powers of the corporation, of its directors and of its stockholders or any class
thereof, as the case may be, it is further provided that:

      A.
             (1)    The management of the business and the conduct of the
affairs of the corporation shall be vested in its Board of Directors.  The
number of directors which shall constitute the whole Board of Directors shall be
fixed exclusively by one or more resolutions adopted by the Board of Directors.

             (2)    Subject to the rights of the holders of any series of
Preferred Stock to elect additional directors under specified circumstances,
directors shall be elected at each annual meeting of stockholders for a term of
one year.  Each director shall serve until his successor is duly elected and
qualified or until his death, resignation or removal.  No decrease in the number
of directors constituting the Board of Directors shall shorten the term of any
incumbent director.

             (3)    The Board of Directors shall have the power to adopt, amend
or repeal Bylaws.

      B.

             (1)    The directors of the corporation need not be elected by
written ballot unless the Bylaws so provide.

             (2)    No action shall be taken by the stockholders of the
corporation except at an annual or special meeting of stockholders called in
accordance with the Bylaws and, following the closing of the initial public
offering of the Common Stock, no action shall be taken by the stockholders by
written consent.


                                          2.

<PAGE>

             (3)    Advance notice of stockholder nominations for the election
of directors and of business to be brought by stockholders before any meeting of
the stockholders of the corporation shall be given in the manner provided in the
Bylaws of the corporation.

                                         VI.

      A.     A director of the corporation shall not be personally liable to
the corporation or its stockholders for monetary damages for any breach of
fiduciary duty as a director, except for liability (i) for any breach of the
director's duty of loyalty to the corporation or its stockholders, (ii) for acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law (iii) under Section 174 of the Delaware General
Corporation Law, or (iv) for any transaction from which the director derived an
improper personal benefit.  If the Delaware General Corporation Law is amended
after approval by the stockholders of this Article to authorize corporate action
further eliminating or limiting the personal liability of directors, then the
liability of a director shall be eliminated or limited to the fullest extent
permitted by the Delaware General corporation Law, as so amended.

      B.     Any repeal or modification of this Article VI shall be prospective
and shall not affect the rights under this Article VI in effect at the time of
the alleged occurrence of any act or omission to act giving rise to liability or
indemnification.

                                         VII.

      The corporation reserves the right to amend, alter, change or repeal any
provision contained in this Certificate of Incorporation, in the manner now or
hereafter prescribed by statute, and all rights conferred upon the stockholders
herein are granted subject to this reservation.

                                        VIII.

      THREE: The foregoing amendment and restatement has been duly approved by
the Board of Directors of said corporation.

      FOUR:  The foregoing amendment and restatement of this Certificate of
Incorporation has been duly adopted in accordance with Sections 228, 242 and 245
of the General Corporation Law of Delaware by the Board of Directors and
stockholders of the Corporation.  The total number of outstanding shares
entitled to vote or act by written consent was ________________________
(________________) shares of Common Stock, four million two hundred sixty-six
thousand six hundred sixty-seven (4,266,667) shares of Series A Preferred Stock,
one million three hundred thirty-three thousand three hundred thirty-three
(1,333,333) shares of Series B Preferred Stock, three million six thousand
(3,006,000) shares of Series C Preferred Stock and ___________________
(___________) shares of Series E Preferred Stock.  A majority of the outstanding
shares of Common Stock, Series A Preferred Stock, Series B Preferred Stock,
Series C Preferred Stock and Series E Preferred Stock approved this Amended and
Restated Certificate of Incorporation by Written Consent


                                          3.

<PAGE>

in accordance with Section 228 of the General Corporation Law of Delaware and
written notice of such was given by the Corporation in accordance with said
Section 228.

      IN WITNESS WHEREOF, BroadVision, Inc. has caused this Amended and
Restated Certificate of Incorporation to be signed by the President and
Secretary in San Francisco, California, this ___ day of ____________, 1996.


                                          --------------------------------------
                                         Dr. Pehong Chen, President


                                          --------------------------------------
                                         Kenneth L. Guernsey, Secretary


      The undersigned certify under penalty of perjury that they have read the
foregoing Amended and Restated Certificate of Incorporation and they know the
contents thereof, and that the statements therein are true.  Executed at San
Francisco, California, on the _____ day of ____________, 1996.


                                          --------------------------------------
                                         Dr. Pehong Chen, President


                                          --------------------------------------
                                         Kenneth L. Guernsey, Secretary


                                          4.


<PAGE>

    NUMBER                                                            SHARES

     COMMON STOCK                                              COMMON STOCK

                                     BROADVISION

                 INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

                                                               CUSIP 111412 10 2

THIS CERTIFIES THAT                                  SEE REVERSE FOR CERTAIN
                                                  DEFINITIONS AND A STATEMENT AS
                                                   TO THE POWERS, DESIGNATIONS,
                                                    PREFERENCES, RESTRICTIONS
                                                       AND RIGHTS OF SHARES

IS THE RECORD HOLDER OF

           FULLY PAID AND NONASSESSABLE SHARES OF THE COMMON STOCK, $0.0001
                               PAR VALUE PER SHARE, OF

                                  BROADVISION, INC.

transferable on the Books of the Corporation in person or by duly authorized
attorney upon surrender of this Certificate is not valid until countersigned and
registered by the Transfer Agent and Registrar.
    WITNESS the facsimile seal of the Corporation and the facsimile signatures
of its duly authorized officers.

Dated:





          SECRETARY                [SEAL]                   PRESIDENT
                                                   AND CHIEF EXECUTIVE OFFICER

COUNTERSIGNED AND REGISTERED:
 AMERICAN SECURITIES TRANSFER & TRUST, INC.
                   P.O. BOX 1596
         DENVER, COLORADO 80201
              TRANSFER AGENT AND REGISTRAR



                   AUTHORIZED SIGNATURE

   
- ---------------------------------------------------------
    AMERICAN BANK NOTE COMPANY         MAY 16, 1996
    3504 ATLANTIC AVENUE
    SUITE 12
    LONG BEACH, CA 90807                043782fc
    (310) 989-2333
    (FAX) (310) 426-7450          12MX      REV2
- ---------------------------------------------------------
    
<PAGE>

                                  BROADVISION, INC.

    The Corporation shall furnish without charge to each stockholder who so 
requests a statement of the powers, designations, preferences and relative, 
participating, optional or other special rights of each class of stock of the 
Corporation or series thereof and the qualifications, limitations or 
restrictions of such preferences and/or rights, so far as the same shall have 
been fixed, and of the authority of the Board of Directors to designate and 
fix any preferences, rights and limitations of any wholly unissued series. 
Such request shall be made to the Corporation's Secretary at the principal 
office of the Corporation.

    The following abbreviations, when used in the inception on the face of this
certificate, shall be construed as though they were written out in full
according to applicable laws or regulations:

TEN COM -- as tenants in              UNIF GIFT MIN ACT -- .....Custodian .....
           common                                          (Cust)        (Minor)

TEN ENT -- as tenants by                           under Uniform Gifts to Minors
           the entireties                          ACT..........................
                                                                (State)
JT TEN  -- as joint tenants    UNIF TRF MIN ACT -- ....Custodian (until age ...)
           with rights of                         (Cust)
           survivorship                       ...........under Uniform Transfers
           and not as                            (Minor)
           tenants in common                  to Minors Act.....................



       Additional abbreviations may also be used though not in the above list.

    FOR VALUE RECEIVED,                  hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
   IDENTIFYING NUMBER OF ASSIGNEE
- ---------------------------------------

- ---------------------------------------


- --------------------------------------------------------------------------------
 (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE)

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------Shares
of the common stock represented by the within Certificate, and do hereby
irrevocably constitute and appoint

- ------------------------------------------------------------------------Attorney
to transfer the said stock on the books of the within named Corporation with
full power of substitution in the premises.

Dated
    ---------------------

                             X
                              ---------------------------------------
                             X
                              ---------------------------------------
                               NOTICE: THE SIGNATURE(S) TO THE ASSIGNMENT MUST
                               CORRESPOND WITH THE NAMES AS WRITTEN UPON THE
                               FACE OF THE CERTIFICATE IN EVERY PARTICULAR,
                               WITHOUT ALTERATION OR ENLARGEMENT OR ANY CHANGE
                               WHATEVER.

Signature(s) Guaranteed




   
By
   ----------------------------------------
THE SIGNATURE(S) SHOULD BE GUARANTEED BY AN
ELIGIBLE GUARANTOR INSTITUTION (BANKS STOCKBROKERS,
SAVINGS AND LOANS ASSOCIATIONS AND CREDIT UNIONS
WITH MEMBERSHIP IN AN APPROVED SIGNATURE GUARANTEE MEDALLION PROGRAM), PURSUANT
TO S.E.C. RULE 17Ad-15.
    


- ---------------------------------------------------------
    AMERICAN BANK NOTE COMPANY         MAY 14, 1996
    3504 ATLANTIC AVENUE
    SUITE 12
    LONG BEACH, CA 90607               043782BK
    (310) 989-2333
    (FAX) (310) 426-7450                 REV1
- ---------------------------------------------------------


<PAGE>


                                  BROADVISION, INC.

                             STOCK RESTRICTION AGREEMENT


         THIS STOCK RESTRICTION AGREEMENT (the "Agreement") is made and entered
into as of November 1, 1993, by and between BROADVISION, INC., a Delaware
corporation (the "Company"), and PEHONG CHEN ("Shareholder").

                                       RECITALS

         A.   As of the date hereof, Shareholder owns five million three
hundred sixty thousand (5,360,000) shares of Common Stock of the Company issued
on July 30, 1993 and October 20, 1993 ("Total Shares").  The use of the term
"Vesting Shares" herein refers to three million seven hundred thousand
(3,700,000) of the Total Shares and to all securities received with respect to
such shares pursuant to or in consequence of any stock dividend, stock split,
recapitalization, merger, reorganization, exchange of shares or other similar
event.

         B.   In order to provide assurance to persons who may purchase shares
of stock of the Company in the future and thereby to assist in the equity
financing of the Company, Shareholder is willing to enter into this Agreement
for the benefit of the Company and any person or entity who holds stock of the
Company from time to time.

    NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS:

    1.   RIGHT OF COMPANY TO REPURCHASE SHARES.

         1.1  REPURCHASE RIGHT.  All of the Vesting Shares shall be subject to
the option set forth in this paragraph 1 ("Purchase Option").  Subject to the
provisions of Section 1.3, in the event Shareholder shall cease to be employed
by the Company (including a parent or subsidiary of the Company) at any time
prior to November 1, 1997, the Company shall have the right, at any time within
90 days after the date Shareholder ceases to be so employed, to exercise the
Purchase Option, which consists of the right to purchase from the Shareholder or
his personal representative, as the case may be, up to but not exceeding the
number of Shares which have not vested under the provisions of Section 1.2
below, upon the terms hereinafter set forth.  The purchase price to be paid on
exercise of the Purchase Option shall be $0.02 per share for the first 1,700,000
shares purchased and $0.005 per share for any shares in excess of 1,700,000.

         1.2  LAPSE OF RIGHT TO EXERCISE PURCHASE OPTION.  Subject to Section
1.3, the Company may exercise the Purchase Option for a maximum number of Shares
as set forth in the following formula: 3,700,000 shares, minus 77,083 1/3 shares
for each full month that Shareholder is employed by the Company after October
31, 1993.


                                          1.

<PAGE>

         1.3  ACCELERATED VESTING.  The Purchase Option shall lapse, and all
Vesting Shares shall become fully vested upon the occurrence of any of the
following events: (i) any merger or consolidation of the Company with or into
another entity; (ii) any sale, transfer or other disposition of all or
substantially all of the assets of the Company; (iii) any transaction or series
of related transactions in which more than 50% of the outstanding voting
securities of the Company are transferred; or (iv) any termination of the
employment of the Shareholder which is not voluntary by the Shareholder,
provided that the Shareholder agrees if requested as part of such termination to
continue as a consultant to the Company on reasonable terms for up to 10% of the
business days each month until the earlier of November 1, 1997 or an event
specified in clause (i), (ii) or (iii) above.

         1.4  REPURCHASE PROCEDURE.  The Company's Purchase Option shall
terminate if not exercised by written notice from the Company to Shareholder
within 90 days from the date on which Shareholder ceases to be employed by the
Company.  As security for Shareholder's performance of the terms of this
Agreement and to ensure that the Shares will be available for delivery upon
exercise of the Purchase Option, Shareholder agrees to deliver to and deposit
with Linda L. Carloni of Cooley Godward Castro Huddleson & Tatum ("Escrow
Agent"), as Escrow Agent in this transaction, two Stock Assignments duly
endorsed (with date and number of shares blank) in the form attached hereto as
Exhibit A, together with the certificate or certificates evidencing the Shares;
such documents are to be held by the Escrow Agent and delivered by the Escrow
Agent pursuant to the Joint Escrow Instructions of the Company and Shareholder
set forth in Exhibit B attached hereto and incorporated by this reference, which
instructions shall be delivered to the Escrow Agent.

         1.5  BINDING EFFECT.  The Company's Purchase Option shall inure to the
benefit of the successors and assigns of the Company and shall be binding upon
any representative, executor, administrator, heir or legatee of Shareholder.

    2.   STOCK CERTIFICATE RESTRICTIVE LEGEND.  Shareholder agrees that the
certificate(s) representing the Shares shall bear a legend which substantially
reads as follows:

         "The shares represented by this certificate are subject to an option
    set forth in an agreement between the Company and the registered holder, or
    the predecessor in interest, a copy of which is on file at the principal
    office of this corporation.  Any transfer or attempted transfer of any
    shares subject to such option is void without the prior express written
    consent of the issuer of these shares."


                                          2.

<PAGE>

    3.   BINDING EFFECT.  Subject to the limitations set forth in this
Agreement, this Agreement shall be binding upon, and inure to the benefit of,
the executors, administrators, heirs, legal representatives, successors and
assigns of the parties hereto.

    4.   DAMAGES.  Shareholder shall be liable to the Company for all costs and
damages, including incidental and consequential damages, resulting from a
disposition of Shares which is not in conformity with the provisions of this
Agreement.

    5.   GOVERNING LAW AND ATTORNEY'S FEES.  This Agreement shall be governed
by and construed in accordance with the laws of the State of California
applicable to contracts entered into and wholly to be performed within the State
of California by California residents.  If any legal action or other proceeding
is brought for the enforcement of this Agreement, or because of any alleged
dispute, breach, default, or misrepresentation in connection with any of the
provisions hereof, the prevailing party shall be entitled to recover reasonable
attorney's fees and all other costs incurred in such action or proceeding.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.

                                       BROADVISION, INC.


                                       By:    /s/  Pehong Chen
                                          ---------------------------
                                            Pehong Chen
                                            President


         Shareholder hereby accepts and agrees to be bound by all of the terms
and conditions of this Agreement.

                                             /s/  Pehong Chen
                                       ------------------------------
                                       PEHONG CHEN


                                          3.

<PAGE>

                                      EXHIBIT A
                                          TO
                             STOCK RESTRICTION AGREEMENT

                      STOCK ASSIGNMENT SEPARATE FROM CERTIFICATE



    FOR VALUE RECEIVED, Pehong Chen hereby sells, assigns and transfers unto
BroadVision, Inc., a Delaware corporation (the "Company"), pursuant to that
certain Stock Restriction Agreement, dated November __, 1993, by and between the
undersigned and the Company (the "Agreement"),     ____________________________
______________________________ (___________) shares of Common Stock of the
Company standing in the undersigned's name on the books of the Company
represented by Certificate No(s). _______ and does hereby irrevocably constitute
and appoint ________________________ attorney to transfer said stock on the
books of the Company with full power of substitution in the premises.  This
Assignment may only be used in connection with the repurchase of shares of
Common Stock pursuant to the Agreement that remain subject to the Company's
right of repurchase in accordance with and subject to the terms and conditions
of the Agreement.



Dated as of:
            ---------------


                                       ------------------------------
                                       Pehong Chen

<PAGE>

                                      EXHIBIT B
                                          TO
                             STOCK RESTRICTION AGREEMENT

                              JOINT ESCROW INSTRUCTIONS


Linda L. Carloni, Esq.
Cooley Godward Castro Huddleson & Tatum
One Maritime Plaza, 20th Floor
San Francisco, CA 94111


Dear Madam:

    As Escrow Agent for both BroadVision, Inc. (the "Company") and the
undersigned person denoted "Shareholder," you are hereby authorized and directed
to hold the documents delivered to you pursuant to the terms of that certain
Stock Restriction Agreement ("Agreement"), dated November __, 1993, to which a
copy of these Joint Escrow Instructions is attached as Exhibit B, in accordance
with the following instructions:

    1.   In the event the Company and/or any assignee of the Company (referred
to collectively for convenience herein as the "Company") shall elect to exercise
the Purchase Option set forth in the Agreement, the Company shall give to
Shareholder and you a written notice specifying the number of shares of Common
Stock (the "Stock") to be purchased, the purchase price, and the time for a
closing thereunder at the principal office of the Company.  Shareholder and the
Company hereby irrevocably authorize and direct you to close the transaction
contemplated by such notice in accordance with the terms of said notice.

    2.   At the closing, you are directed (i) to date the stock assignment
necessary for the transfer in question, (ii) to fill in the number of shares
being transferred, and (iii) to deliver same, together with the certificate
evidencing the shares of stock to be transferred, to the Company against the
simultaneous delivery to you of the purchase price for the number of shares of
the Stock being purchased pursuant to the exercise of the Purchase Option.

    3.   Shareholder irrevocably authorizes the Company to deposit with you any
certificates evidencing shares of the Stock to be held by you hereunder and any
additions and substitutions to said shares as referred to in the Agreement.
Shareholder does hereby irrevocably constitute and appoint you as his
attorney-in-fact and agent for the term of this escrow to execute with respect
to such shares all documents necessary or appropriate to make such securities
negotiable and complete any transaction herein contemplated, including but not
limited to any appropriate filing with state securities officials.  Subject to
the provisions of this paragraph 3, Shareholder shall exercise all rights and
privileges of a shareholder of the Company while the Stock is held by you.


                                          1.

<PAGE>

    4.   This escrow shall terminate upon termination of the Purchase Option
under the Agreement.

    5.   If at the time of termination of this escrow you should have in your
possession in your capacity as Escrow Agent any documents, securities or other
property belonging to Shareholder, you shall deliver all of same to Shareholder
and shall be discharged of all further obligations hereunder.

    6.   Your duties hereunder may be altered, amended, modified or revoked
only by a writing signed by all of the parties hereto.

    7.   You shall be obligated only for the performance of such duties as are
specifically set forth herein and may rely and shall be protected in relying or
refraining from acting on any instrument reasonably believed by you to be
genuine and to have been signed or presented by the proper party or parties.
You shall not be personally liable for any act you may do or omit to do
hereunder as Escrow Agent or as attorney-in-fact for Shareholder while acting in
good faith and in the exercise of your own good judgment, and any act done or
omitted by you pursuant to the advice of your own attorneys shall be conclusive
evidence of such good faith.

    8.   You are hereby expressly authorized to disregard any and all warnings
given by any of the parties hereto or by any other person or corporation,
excepting only orders of a duly authorized arbitrator or arbitration panel,
orders or process of courts of law, and are hereby expressly authorized to
comply with and obey orders, judgments or decrees of any court.  In case you
obey or comply with any such order, judgment or decree of any court, you shall
not be liable to any of the parties hereto or to any other person, firm or
corporation by reason of such compliance, notwithstanding any such order,
judgment or decree being subsequently reversed, modified, annulled, set aside,
vacated or found to have been entered without jurisdiction.

    9.   You shall not be liable in any respect on account of the identity,
authorities or rights of the parties executing or delivering or purporting to
execute or deliver the Agreement or any documents or papers deposited or called
for hereunder.

    10.  You shall not be liable for the outlawing of any rights under the
statute of limitations with respect to these Joint Escrow Instructions or any
documents deposited with you.


                                          2.

<PAGE>

    11.  Your responsibilities as Escrow Agent hereunder shall terminate if you
shall cease to be Assistant Secretary of the Company or if you shall resign by
written notice to each party.  In the event of any such termination, the Company
shall appoint your successor as Assistant Secretary of the Company as successor
Escrow Agent.

    12.  If you reasonably require other or further instruments in connection
with these Joint Escrow Instructions or obligations in respect hereto, the
necessary parties hereto shall join in furnishing such instruments.

    13.  It is understood and agreed that should any dispute arise with respect
to the delivery and/or ownership or right of possession of the securities held
by you hereunder, you are authorized and directed to retain in your possession
without liability to anyone all or any part of said securities until such
dispute shall have been settled either by mutual written agreement of the
parties concerned, by arbitration or a final order, decree or judgment of a
court of competent jurisdiction after the time for appeal has expired and no
appeal has been perfected, but you shall be under no duty whatsoever to
institute or defend any such proceedings.

    14.  Any notice required or permitted hereunder shall be given in writing
and shall be deemed effectively given upon personal delivery or upon deposit in
the United States Post Office, by registered or certified mail with postage and
fees prepaid, addressed to each of the other parties thereunto entitled at the
following addresses, or at such other addresses as a party may designate by ten
(10) days' advance written notice to each of the other parties hereto.

                        COMPANY:       BROADVISION, INC.
                                       93 Ridgeview Drive
                                       Atherton CA 94027
                                       Attention:  President

                        SHAREHOLDER:   PEHONG CHEN
                                       93 Ridgeview Drive
                                       Atherton CA 94027

                        ESCROW AGENT:  Linda L. Carloni, Esq.
                                       Cooley Godward, et.al.
                                       One Maritime Plaza, 20th Floor
                                       San Francisco, CA 94111


    15.  By signing these Joint Escrow Instructions, you become a party hereto
only for the purpose of said Joint Escrow Instructions; you do not become a
party to the Agreement.


                                          3.

<PAGE>

    16.  You shall be entitled to employ such legal counsel and other experts
as you may deem necessary properly to advise you in connection with your
obligations hereunder, you may rely upon the advice of such counsel, and you may
pay such counsel reasonable compensation therefor.

    17.  This instrument shall be binding upon and inure to the benefit of the
parties hereto, and their respective successors and permitted assigns.

Dated:  November __, 1993

                                  Very truly yours,

                                  BROADVISION, INC.


                                  By:
                                     --------------------------------
                                       Pehong Chen
                                       President



                                  SHAREHOLDER



                                  -----------------------------------
                                  Pehong Chen


                                  ESCROW AGENT


                                  By:
                                     --------------------------------
                                       Linda L. Carloni


                                          4.


<PAGE>


May 28, 1996

BroadVision, Inc.
333 Distel Circle
Los Altos, CA  94022-1404

Ladies and Gentlemen:

You have requested our opinion with respect to certain matters in connection
with the filing by BroadVision, Inc. (the "Company") of a Registration Statement
on Form S-1 (the "Registration Statement") with the Securities and Exchange
Commission (the "Commission"), covering an underwritten public offering of up to
4,600,000 shares of Common Stock (the "Common Stock").

In connection with this opinion, we have (i) examined and relied upon the
Registration Statement and related Prospectus, the Company's Amended and
Restated Certificate of Incorporation, as amended, and Amended and Restated
Bylaws, and the originals or copies certified to our satisfaction of such
records, documents, certificates, memoranda and other instruments as in our
judgment are necessary or appropriate to enable us to render the opinion
expressed below, (ii) assumed that the Amended and Restated Certificate of
Incorporation, as amended, as set forth in Exhibit 3.3 to the Registration
Statement, will have been duly approved and filed with the office of the 
Delaware Secretary of State and (iii) assumed that the shares of Common Stock 
will be sold by the Underwriters at a price established by the Pricing 
Committee of the Board of Directors of the Company.

On the basis of the foregoing, and in reliance thereon, we are of the opinion
that the Common Stock, when sold and issued in accordance with the Registration
Statement and related Prospectus, will be duly and validly issued, fully paid
and nonassessable.

We consent to the reference to our firm under the caption "Legal Matters" in the
Prospectus included on the Registration Statement and to the filing of this
opinion as an exhibit to the Registration Statement.

Very truly yours,

COOLEY GODWARD CASTRO
HUDDLESON & TATUM


     /s/ KENNETH L. GUERNSEY
By ----------------------------
    Kenneth L. Guernsey



<PAGE>


    IT IS UNLAWFUL TO CONSUMMATE A SALE OR TRANSFER OF THIS SECURITY, OR ANY
    INTEREST THEREIN, OR TO RECEIVE ANY CONSIDERATION THEREFOR, WITHOUT THE
    PRIOR WRITTEN CONSENT OF THE COMMISSIONER OF CORPORATIONS OF THE STATE OF
    CALIFORNIA, EXCEPT AS PERMITTED IN THE COMMISSIONER'S RULES.

                                  BROADVISION, INC.

                                STOCK OPTION AGREEMENT

    BROADVISION, INC. (the "Company") is pleased to inform you that its Board
of Directors has granted you an option to purchase shares of the common stock of
the Company ("Common Stock") under the BroadVision, Inc. Stock Option Plan (the
"Plan").

    The details of your option are as follows:

OPTIONEE NAME:
               -------------------

NUMBER OF SHARES:
                  ----------------

EXERCISE PRICE:  $               per share, being not less than the fair market
value of the Common Stock on the date of grant of this option.

GRANT DATE:
            ----------------------

EXPIRATION DATE:             , unless it ends sooner for the reasons described
in Section 5 of the Supplemental Terms and Conditions attached.

VESTING COMMENCEMENT DATE:
                           -------------

VESTING SCHEDULE:       % on first anniversary of Vesting Commencement Date
                 -------

                        % each monthly anniversary thereafter until fully vested
                 -------

TAX QUALIFICATION:  This option _X__ is ___ is not intended to qualify for the
federal income tax benefits available to an "incentive stock option" within the
meaning of Section 422 of the Internal Revenue Code of 1986, as amended (the
"Code").

ADDITIONAL TERMS AND OPTIONEE'S ACKNOWLEDGEMENTS:  This option is also subject
to all the terms of the Supplemental Terms and Conditions attached to this
Agreement.  The undersigned optionee acknowledges receipt of this option
agreement, the Supplemental Terms and Conditions, and the exhibits referred to
in both documents, and understands and agrees to all their terms.  Optionee
further acknowledges that as of the date of grant of this option, this option
and its exhibits set forth the entire understanding between optionee and the
Company and regarding the acquisition of stock in the Company and supersedes all
prior oral and written agreements on that subject with the exception of (i) the
option agreements previously granted and delivered to optionee under the Plan,
and (ii) the following agreements only:

    OTHER AGREEMENTS:
                      --------------------------------
                      --------------------------------
                      --------------------------------

BROADVISION, INC.                      OPTIONEE:

By:
    -------------------------------    --------------------------------------
                                       Signature
Name:
    ------------------------------

Date:                                  Date:
    ------------------------------          ----------------------------------

<PAGE>


                                  BROADVISION, INC.

                       SUPPLEMENTAL TERMS AND CONDITIONS OF THE
                           INCENTIVE STOCK OPTION AGREEMENT

      1.     METHOD OF PAYMENT.  Payment of the exercise price per share is due
in full upon exercise of all or any part of this option.  You may make payment
of the exercise price in cash or by check at the time of exercise.
Notwithstanding the foregoing, this option may also be exercised as part of a
program developed under Regulation T as promulgated by the Federal Reserve Board
which results in the receipt of cash (or a check) by the Company before Common
Stock is issued.

      2.     EARLY EXERCISE OF OPTION (EXERCISE OF UNVESTED SHARES).

             (a)    At any time during your service with the Company or a
parent or subsidiary (as defined in Section 424 of the Internal Revenue Code
(the "Code") and defined as a "Related Company" in this document), you may
exercise any or all of the shares subject to this option whether or not the
shares have vested, PROVIDED, HOWEVER, that:

                    i.     a partial exercise of this option will be deemed to
cover vested shares first and then the earliest vesting installment of unvested
shares;

                    ii.    any unvested shares at the date of exercise will be
subject to the purchase option in favor of the Company which is described in the
Notice of Exercise and Stock Purchase Agreement (the "Notice of Exercise")
attached as an exhibit to this option;

                    iii.   you will enter into the Notice of Exercise which
will contain the same vesting schedule as in this option agreement; and

                    iv.    this option may not be exercised under this
paragraph 2 if the exercise would cause the aggregate fair market value of any
shares subject to incentive stock options granted to you by the Company or a
Related Company (valued as of their grant date) which would become exercisable
for the first time during any calendar year to exceed $100,000.

             (b)    Your right to purchase unvested shares ends upon
termination of your service with the Company and all Related Companies.

      3.     WHOLE SHARES.  You may exercise this option only for whole shares
and the Company shall be under no obligation to issue any fractional shares of
Common Stock to you.

      4.     SECURITIES LAW COMPLIANCE.  Notwithstanding anything to the
contrary contained in this option, this option may not be exercised unless the
shares issuable upon exercise of this option are then registered under the
Securities Act of 1933, as amended (the "Act") or, if the shares are not
registered at that time, the Company has determined that the exercise and
issuance would be exempt from the registration requirements of the Act.


                                          1.

<PAGE>

      This option has been granted under the terms of a compensatory benefit
plan established by the Company to provide financial incentives for the
Company's employees (including officers) and certain directors and consultants
to work for the financial success of the Company and is intended to comply with
the provisions of Rule 701 promulgated by the Securities and Exchange Commission
under the Act.

      5.     TERM OF OPTION.   The term of this option begins on the date you
were granted this option and, unless it ends sooner for the reason described
below, terminates on the Expiration Date set forth in the Stock Option
Agreement.  You may not, under any circumstances, exercise this option after the
Expiration Date.  By delivering written notice to the Company, in a form
satisfactory to the Company, you may designate a third party who, in the event
of your death, shall thereafter be entitled to exercise this option.

      This option will also terminate prior to the end of its term if your
service as an employee or an advisor or consultant with the Company and all
Related Companies is terminated for any reason or for no reason.  Your option
will then terminate three (3) months after the date on which you are no longer
providing services to the Company or any Related Company unless one of the
following circumstances exists:

             (a)    Your termination of service is due to your disability.
This option will then terminate on the earlier of the Expiration Date or twelve
(12) months following the termination of your service.  You should be aware that
if your disability is not considered a permanent and total disability within the
meaning of Section 422(c)(6) of the Code, and you exercise this option more than
three (3) months following the date of your termination of employment, your
exercise will be treated for tax purposes as the exercise of a "nonstatutory
stock option" instead of an "incentive stock option."

             (b)    Your termination of service is due to your death.  This
option will then terminate on the earlier of the Expiration Date or twelve (12)
months after your death.

             (c)    If during any part of the three (3) month period you may
not exercise your option solely because of the condition described in paragraph
4 above, then your option will not terminate until the earlier of the Expiration
Date or until this option shall become exercisable for an aggregate period of
three (3) months after the termination of your service.

             (d)    If your exercise of the option within three (3) months
after termination of your service with the Company and all Related Companies
will result in liability under Section 16(b) of the Securities Exchange Act of
1934, as amended, then your option will terminate on the earlier of (i) the
Expiration Date, (ii) the tenth (10th) day after the last date on which your
exercise would result in such liability or (iii) six (6) months and ten (10)
days after the termination of your service with the Company and all Related
Companies.

      Only the shares which are vested on the date of your termination of
service may be exercised following the termination of your service.


                                          2.

<PAGE>

      In order to obtain the federal income tax advantages associated with an
incentive stock option, the Code requires that at all times beginning on the
date of grant of the option and ending on the day three (3) months before the
date of the option's exercise, you must be an employee of the Company or a
Related Company, except in the event of your death or disability.  The Company
has provided for continued vesting or extended exercisability for your option
under certain circumstances for your benefit, but cannot guarantee that your
option will necessarily be treated as an incentive stock option if you provide
services to the Company or a Related Company as a consultant or exercise your
option more than three (3) months after the date your employment with the
Company and all Related Companies terminates.

      6.     EXERCISE OF OPTION.

             a.     You may exercise this option to the extent specified above,
by delivering the Notice of Exercise attached to this option as an exhibit
together with the exercise price to the Secretary of the Company, or another
person designated by the Company, during regular business hours, together with
any additional documents required in the Notice of Exercise.

             b.     By exercising this option you agree that:

                    i.     the Company may require you to pay to the Company
any tax withholding obligation of the Company arising from (1) your exercise of
this option; (2) the lapse of any substantial risk of forfeiture to which the
shares are subject at the time of exercise; or (3) the disposition of the shares
of Common Stock you acquired upon the exercise of this option;

                    ii.    you will notify the Company in writing within
fifteen (15) days after the date on which you dispose of any of the shares of
the Common Stock issued to you upon your exercise of this option if the
disposition of shares occurs prior to the earlier of two (2) years after the
date on which you were granted this option or one (1) year after the date on
which you exercised this option; and

                    iii.   in connection with the first underwritten
registration of the offering of any securities of the Company under the Act, the
Company (or a representative of the underwriters) may require that you not sell
or otherwise transfer or dispose of any shares of Common Stock or other
securities of the Company during a period not to exceed one hundred eighty (180)
days following the effective date (the "Effective Date") of the registration
statement of the Company filed under the Act.  For purposes of this restriction
you will be considered to own securities which (i) you own directly or
indirectly, including securities held for your benefit by nominees, custodians,
brokers or pledgees; (ii) you may acquire within sixty (60) days of the
Effective Date; (iii) are owned directly or indirectly, by or for your brothers
or sisters (whether by whole or half blood), spouse, ancestors and lineal
descendants; or (iv) are owned, directly or indirectly, by or for a corporation,
partnership, estate or trust of which you are a shareholder, partner or
beneficiary, but only to the extent of your proportionate interest in the
corporation, partnership, estate or trust as a shareholder, partner or
beneficiary.  You further agree that the Company may impose stop-transfer
instructions on the securities subject to these restrictions until the end of
the period.


                                          3.

<PAGE>

      7.     OPTION NOT TRANSFERABLE.  This option may not be transferred,
except by will or by the laws of descent and distribution, and may be exercised
during your life only by you.

      8.     OPTION NOT AN EMPLOYMENT CONTRACT.  This option is not an
employment contract and nothing in this option creates in any way whatsoever any
obligation on your part to continue in the employ of the Company, or of the
Company to continue your employment with the Company.

      9.     NOTICES.  Any notices provided for in this option or the Plan will
be given in writing and will be considered to have been given upon receipt or,
in the case of notices delivered by the Company to you, five (5) days after
deposit in the United States mail, postage prepaid, addressed to you at the
address specified below or at such other address as you later designate in
writing to the Company.

      10.    GOVERNING PLAN DOCUMENT.  This option is subject to all the
provisions of the Plan, which is attached as an exhibit to this option.  All
provisions of the Plan are hereby made a part of this option.  This option is
further subject to all interpretations, amendments, rules and regulations which
may from time to time be set forth and adopted under the Plan.  In the event of
any conflict between the provisions of this option and those of the Plan, the
provisions of the Plan shall control.


ATTACHMENTS:

Exhibit A:  BroadVision, Inc. Stock Option Plan
Exhibit B:  Regulation 260.141.11
Exhibit C:  Notice of Exercise and Stock Purchase Agreement


                                          4.

<PAGE>


                                   BROADVISION, INC.

                   NOTICE OF EXERCISE AND STOCK PURCHASE AGREEMENT

    Pursuant to a stock option (the "Stock Option") granted by BroadVision,
Inc. (the "Company") to the undersigned purchaser ("Purchaser") on the Stock
Option grant date set forth below, Purchaser hereby elects to exercise his or
her Stock Option and to purchase shares of the Company's common stock ("Common
Stock") and the Company hereby agrees to sell shares of Common Stock to the
Purchaser upon the following terms and conditions:

NAME OF PURCHASER: 
                  -----------------------------------

STOCK OPTION GRANT DATE:
                        -----------------------------

TYPE OF EXERCISE:                              TYPE OF OPTION:

/ / Vested shares only                         / / Incentive Stock Option
/ / Early exercise (some unvested shares)(1)   / / Non Qualified Stock Option

NUMBER OF SHARES:  Purchaser hereby exercises his or her option as
to        vested shares of Common Stock and            unvested shares of
Common Stock (the "Unvested Stock") for a total of          shares (the
"Stock").

REGISTERED NAME:  Stock certificates for the Stock to be issued in name of

- --------------------------------------------------------------------------------

- -------------------------------.

TOTAL EXERCISE PRICE:  $           , consisting of a cash payment delivered with
this notice.

ADDITIONAL TERMS AND PURCHASER'S ACKNOWLEDGEMENTS:  This agreement is also
subject to all the terms of the Supplemental Terms and Conditions attached to
this agreement.  The Purchaser acknowledges receipt of this agreement, the
Supplemental Terms and Conditions, and the exhibits referred to in both
documents, and understands and agrees to all their terms.  Purchaser further
acknowledges that as of the date of this agreement, this agreement and its
exhibits set forth the entire understanding between Purchaser and the Company
and regarding the acquisition of stock in the Company and supersedes all prior
oral and written agreements on that subject with the exception of (i) the option
agreements previously granted and delivered to Purchaser under the Company's
Stock Option Plan (the "Plan"), and (ii) the following agreements only:

    OTHER AGREEMENTS:
                     ----------------------------------------

                     ----------------------------------------

                     ----------------------------------------

BROADVISION, INC.                      PURCHASER:

By:
   ---------------------------------   ----------------------------------------
                                       Signature

Name:
    -------------------------------

Date:                                  Date:

    -------------------------------         -----------------------------------

(1) If you are exercising your option as to unvested shares, you should
determine whether you wish to make a section 83(b) election.  Such election must
be made and filed with the Internal Revenue Service within thirty (30) days of
the date you exercise this option.  In short, a section 83(b) election provides
for the determination of taxable income (regular income tax for nonqualified
stock options and alternative minimum tax for incentive stock options) on the
date of exercise rather than the later date on which the stock vests.  More
detailed information on section 83(b) elections, as well as election forms, are
available from the Company.

<PAGE>


                                   BROADVISION, INC.

                      SUPPLEMENTAL TERMS AND CONDITIONS OF THE
                   NOTICE OF EXERCISE AND STOCK PURCHASE AGREEMENT


      1.     SALE AND PURCHASE.  Purchaser hereby agrees to purchase from the
Company, and the Company hereby agrees to sell to Purchaser, the total number of
shares of the common stock (the "Stock") of the Company set forth in the Notice
of Exercise and Stock Purchase Agreement (the "Notice"), for the exercise price
set forth in the Notice, payable in cash.  These Supplemental Terms and
Conditions together with the Notice shall be referred to herein as the
"Agreement."

      2.     CLOSING.

             a.     LOCATION.  The closing hereunder shall occur at the offices
of the Company on the date of this Agreement or at such other time and place as
the parties may mutually agree upon in writing.

             b.     STOCK ASSIGNMENTS AND ESCROW.  At the closing, Purchaser
shall deliver the total exercise price in cash.  In addition, to the extent that
the Purchaser is purchasing any Unvested Shares herewith, Purchaser shall also
deliver three (3) stock assignments in the form of Exhibit B duly endorsed (with
date and number of shares left blank) and joint escrow instructions (the "Joint
Escrow Instructions") in the form of Exhibit C, duly executed by Purchaser.

             c.     STOCK CERTIFICATES.  At the closing or as soon thereafter
as practicable, the Company shall deliver to the Purchaser share certificates
for the Vested Stock.  In addition, to the extent that the Purchaser is
purchasing Unvested Stock, the Company shall deliver to the Escrow Agent (as
defined in paragraph 8 below) share certificates for all of the Unvested Stock
that is to be subject to the Purchase Option (as defined in paragraph 3 below).

      3.     COMPANY'S REPURCHASE OPTION.  In accordance with the provisions of
section 408(b) of the California General Company Law, the Unvested Stock to be
purchased by Purchaser pursuant to this Agreement shall be subject to the
following option ("Purchase Option"):

             a.     PURCHASE OPTION.  In the event that Purchaser shall cease
to be an employee of the Company for any reason (including Purchaser's death),
or no reason, with or without cause, the Purchase Option may be exercised.  The
Company shall have the right at any time within the ninety (90) day period after
Purchaser's termination of service with the Company and all affiliates of the
Company or such longer period as may be agreed to by the Company and Purchaser
(for example, for purposes of satisfying the requirements of Section 1202(c)(3)
of the Internal Revenue Code) to purchase from Purchaser or his personal
representative, as the case may be, at the price per share paid by Purchaser
pursuant to this Agreement ("Option Price"), up to but not exceeding the number
of shares of the Unvested Stock, adjusted as set forth below.


                                          1.

<PAGE>

             b.     RELEASE FROM PURCHASE OPTION.  The number of shares of the
Stock deemed to be "Unvested Stock" shall be equal to (x) the total number of
shares of the Stock granted to the Purchaser pursuant to the Stock Option less
(y) the number of shares of the Stock that have vested under the vesting
schedule set forth in the Stock Option as of the date of the termination of the
Purchaser's services with the Company.

             c.     CHANGE OF CONTROL.  In addition, and without limiting the
foregoing Purchase Option, if at any time during the term of the Purchase
Option, there occurs:  (a) a dissolution or liquidation of the Company; (b) a
merger or consolidation involving the Company in which the Company is not the
surviving corporation; (c) a reverse merger in which the Company is the
surviving corporation but the shares of the Company's common stock outstanding
immediately preceding the merger are converted by virtue of the merger into
other property, whether in the form of other securities, cash or otherwise; or
(d) any other capital reorganization in which more than fifty percent (50%) of
the shares of the Company entitled to vote are exchanged, then:  (i) if there
will be no successor to the Company, the Company shall have the right to
exercise its Purchase Option as to all or any portion of the Stock then subject
to the Purchase Option set forth above to the same extent as if Purchaser's
employment by the Company had ceased on the date preceding the date of
consummation of said event or transaction, or (ii) the Purchase Option may be
assigned to any successor of the Company, and the Purchase Option shall apply if
Purchaser shall cease for any reason to be an employee of such successor on the
same basis as set forth above.  In that case, references herein to the "Company"
shall be deemed to refer to such successor.

             d.     PAYMENT.  The Company shall be entitled to pay for any
shares purchased pursuant to its Purchase Option at the Company's option in
cash, by offset against any indebtedness owing to the Company and given in
payment for the Stock by Purchaser, or a combination of both.

             e.     NOT AN EMPLOYMENT CONTRACT.  This Agreement is not an
employment contract and nothing in this Agreement shall be deemed to create in
any way whatsoever any obligation on the part of the Purchaser to continue in
the employ of the Company, or of the Company to continue Purchaser in the employ
of the Company.

             f.     EXERCISE OF PURCHASE OPTION.  In the event that the Stock's
Fair Market Value (as defined in the Plan) is equal to or exceeds the Option
Price on the date that the Purchaser ceases to be employed, the Company, in its
sole discretion, may exercise its purchase option to the extent permitted by
law.

             g.     NOTICE OF EXERCISE.  The Purchase Option may be exercised
by giving written notice of exercise delivered or mailed as provided in
paragraph 11.  Upon providing such notice and payment or tender of the purchase
price, the Company shall become the legal and beneficial owner of the Stock
being purchased and all rights and interests therein or related thereto.


                                          2.

<PAGE>

             h.     DISTRIBUTIONS, DIVIDENDS ETC.  If from time to time during
the term of the Purchase Option there is any stock dividend or liquidating
dividend or distribution of cash and/or property, stock split or other change in
the character or amount of any of the outstanding securities of the Company,
then, in such event, any and all new, substituted or additional securities or
other property to which Purchaser is entitled by reason of his ownership of the
Unvested Stock will be immediately subject to the Purchase Option and be
included in the words "Unvested Stock" for all purposes of the Purchase Option
with the same force and effect as the shares of Unvested Stock then subject to
the Purchase Option.  While the total Option Price shall remain the same after
each such event, the Option Price per share of Unvested Stock upon exercise of
the Purchase Option shall be appropriately adjusted.

      4.     LEGENDS.  All certificates representing any shares of Stock of the
Company subject to the provisions of this Agreement shall have endorsed thereon
legends in substantially the following form:

             a.     "These securities have not been registered under the
Securities Act of 1933.  They may not be sold, offered for sale, pledged or
hypothecated in the absence of an effective registration statement as to the
securities under said Act or an opinion of counsel satisfactory to the
corporation that such registration is not required."

             b.     Any legend required to be placed thereon by the California
Commissioner of Corporations.

In additions, certificates representing shares of Unvested Stock shall have
endorsed thereon a legend in substantially the following form:

             c.     "The shares represented by this certificate are subject to
an option set forth in an agreement between the corporation and the registered
holder, or his predecessor in interest, a copy of which is on file at the
principal office of this corporation.  Any transfer or attempted transfer of any
shares subject to such option is void without the prior express written consent
of the issuer of these shares."

      5.     PURCHASER REPRESENTATIONS AND ACKNOWLEDGEMENTS.

             a. SECURITIES ACT.  Purchaser acknowledges that he is aware that
the Stock to be issued to him by the Company pursuant to this Agreement has not
been registered under the Securities Act of 1933, as amended (the "Act"), on the
basis that no distribution or public offering of the Stock is to be effected,
and in this connection acknowledges that the Company is relying on the following
representations:  Purchaser warrants and represents to the Company that he is
acquiring the Stock for investment and not with a view to or for sale in
connection with any distribution of the Stock or with any present intention of
distributing or selling the Stock and he does not presently have reason to
anticipate any change in circumstances or any particular occasion or event which
would cause him to sell the Stock.  Purchaser recognizes that the Stock must be
held indefinitely unless it is subsequently registered under the Act or an


                                          3.

<PAGE>

exemption from such registration is available and, further, recognizes that the
Company is under no obligation to register the Stock or to comply with any
exemption from such registration.

             b.     RESALE OF STOCK.  Purchaser is aware that the Stock may not
be sold pursuant to Rule 144 adopted under the Act unless certain conditions are
met and until Purchaser has held the Stock for at least two (2) years.  Among
the conditions for use of Rule 144 is the availability of specified current
public information about the Company.  Purchaser recognizes that the Company
presently has no plans to make such information available to the public.

             c.     RECEIPT OF SECTION 260.141.11.  Purchaser acknowledges
receipt of a copy of Section 260.141.11 of Title 10 of the California
Administrative Code, attached hereto as Exhibit A.

      6.     TRANSFER RESTRICTIONS.

             a.  IN GENERAL.  Whether or not the Purchase Option is exercised
or has lapsed, Purchaser agrees not to make any disposition of any of the Stock
in any event unless and until:

                    i.     There is then in effect a registration statement
under the Act covering such proposed disposition and such disposition is made in
accordance with such registration statement; or

                    ii.    (1)    Purchaser shall have notified the Company of
the proposed disposition and shall have furnished the Company with a detailed
statement of the circumstances surrounding the proposed disposition, and
(2) Purchaser shall have given the Company an opinion of counsel, which opinion
and counsel shall be satisfactory to the Company, to the effect that such
disposition will not require registration of the Stock under the Act.

             b.     WITH RESPECT TO UNVESTED STOCK.  Purchaser shall not sell
or transfer any of the Unvested Stock subject to the Purchase Option or any
interest therein so long as such Unvested Stock is subject to the Purchase
Option.

             c.     EFFECT ON COMPANY.  The Company shall not be required
(i) to transfer on its books any shares of Common Stock of the Company which
shall have been sold or transferred in violation of any of the provisions set
forth in this Agreement or (ii) to treat as owner of such shares or to accord
the right to vote as such owner or to pay dividends to any transferee to whom
such shares shall have been so transferred.

      7.     ESCROW ARRANGEMENTS.  As security for his faithful performance of
the terms of this Agreement and to insure the availability for delivery of
Purchaser's Stock upon exercise of the Purchase Option herein provided for,
Purchaser agrees, at the closing hereunder (or as soon thereafter as
practicable) to deliver (or have the Company deliver on the Purchaser's behalf)
to and deposit with the Secretary of the Company, as escrow agent in this
transaction (the "Escrow Agent"), three (3) stock assignments duly endorsed
(with date and number of shares left blank) in the form attached hereto as
Exhibit B, together with a certificate or


                                          4.

<PAGE>

certificates evidencing all of the Unvested Stock subject to the Purchase
Option; said documents are to be held by the Escrow Agent and delivered by said
Escrow Agent pursuant to the Joint Escrow Instructions of the Company and
Purchaser set forth in Exhibit C attached hereto and incorporated herein by this
reference, which instructions shall also be delivered to the Escrow Agent at the
closing hereunder (or as soon thereafter as practicable).

      8.     STOCKHOLDER RIGHTS.  Subject to the provisions of paragraph 6
above, Purchaser (but not any unapproved transferee) shall, during the term of
this Agreement, exercise all rights and privileges of a stockholder of the
Company with respect to the Unvested Stock.

      9.     AGREEMENT NOT TO SELL.  Purchaser further agrees that, if required
by the Company (or a representative of the underwriters) in connection with the
first underwritten registration of the offering of any securities of the Company
under the Act, Purchaser will not sell or otherwise transfer or dispose of any
shares of Common Stock or other securities of the Company during a period not to
exceed one hundred eighty (180) days following the effective date (the
"Effective Date") of the registration statement of the Company filed under the
Act.  For purposes of this restriction Purchaser will be considered to own
securities that (i) are owned directly or indirectly by Purchaser, including
securities held for Purchaser's benefit by nominees, custodians, brokers or
pledgees; (ii) may be acquired by Purchaser within sixty (60) days of the
Effective Date; (iii) are owned directly or indirectly, by or for Purchaser's
brothers or sisters (whether by whole or half blood), spouse, ancestors and
lineal descendants; or (iv) are owned, directly or indirectly, by or for a
corporation, partnership, estate or trust of which Purchaser is a shareholder,
partner or beneficiary, but only to the extent of Purchaser's proportionate
interest in the corporation, partnership, estate or trust as a shareholder,
partner or beneficiary.  Purchaser further agrees that the Company may impose
stop-transfer instructions with respect to securities subject to the
restrictions, described above, until the end of such period.

      10.    ADDITIONAL DOCUMENTS.  Purchaser agrees to provide any additional
documents Company may reasonably require to complete the exercise of this option
and the issuance of shares of the Common Stock of the Company in accordance with
all applicable laws.

      11.    NOTICES.  Any notice required or permitted hereunder shall be
given in writing and shall be deemed effectively given upon personal delivery or
upon deposit in any United States Post Office Box, by registered or certified
mail with postage and fees prepaid, addressed to the other party hereto as his
address hereinafter shown below his signature or at such other address as such
party may designate by ten (10) days' advance written notice to the other party
hereto.

      12.    SUCCESSORS AND ASSIGNS.  This Agreement shall bind and inure to
the benefit of the successors and assigns of the Company and, subject to the
restrictions on transfer herein set forth, inure to the benefit of and be
binding upon Purchaser, his heirs, executors, administrators, successors, and
assigns.  Without limiting the generality of the foregoing, the Purchase Option
of the Company hereunder shall be assignable by the Company at any time or from
time to time, in whole or in part.  Should the right of repurchase be assigned
by the


                                          5.

<PAGE>

Company, the assignee shall pay to the Company cash equal to the excess, if any,
of the Stock's Fair Market Value (as defined in the Plan) over the Option Price.


      13.    CAPITALIZED TERMS.  Capitalized terms used but not defined in
these Supplemental Terms and Conditions shall have the respective meanings given
thereto in the Notice of Exercise and Stock Purchase Agreement.

      14.    GOVERNING LAW.  This Agreement shall be governed in all respects
by the laws of the State of California, without giving effect to principles of
conflicts of laws.

      15.    HEADINGS.  The titles of the sections and subsections of the
Agreement are for convenience of reference only and are not to be considered in
construing this Agreement.


ATTACHMENTS:

Exhibit A           Cal. Admin. Code, Title 10, Section 260.141.11

ADDITIONAL ATTACHMENTS IF UNVESTED SHARES BEING PURCHASED:

Exhibit B           Assignment Separate from Certificate
Exhibit C           Joint Escrow Instructions


<PAGE>


                                  BROADVISION, INC.
                                  STOCK OPTION PLAN
                              ADOPTED DECEMBER 22, 1993

1.    PURPOSES.

      (a)    The purpose of the Plan is to provide a means by which selected
Employees and Directors of and Consultants to the Company, and its Affiliates,
may be given an opportunity to purchase stock of the Company.

      (b)    The Company, by means of the Plan, seeks to retain the services of
persons who are now Employees or Directors of or Consultants to the Company and
its Affiliates, to secure and retain the services of new Employees, Directors
and Consultants, and to provide incentives for such persons to exert maximum
efforts for the success of the Company and its Affiliates.

      (c)    The Company intends that the Options issued under the Plan shall,
in the discretion of the Board or any Committee to which responsibility for
administration of the Plan has been delegated pursuant to subsection 3(c), be
either Incentive Stock Options or Nonstatutory Stock Options.  All Options shall
be separately designated Incentive Stock Options or Nonstatutory Stock Options
at the time of grant, and in such form as issued pursuant to Section 6, and a
separate certificate or certificates will be issued for shares purchased on
exercise of each type of Option.

2.    DEFINITIONS.

      (a)    "AFFILIATE" means any parent corporation or subsidiary
corporation, whether now or hereafter existing, as those terms are defined in
Sections 424(e) and (f) respectively, of the Code.


                                          1.

<PAGE>

      (b)    "BOARD" means the Board of Directors of the Company.

      (c)    "CODE" means the Internal Revenue Code of 1986, as amended.

      (d)    "COMMITTEE" means a Committee appointed by the Board in accordance
with subsection 3(c) of the Plan.

      (e)    "COMPANY" means BroadVision, Inc., a Delaware corporation.

      (f)    "CONSULTANT" means any person, including an advisor, engaged by
the Company or an Affiliate to render consulting services and who is compensated
for such services, provided that the term "Consultant" shall not include
Directors who are paid only a director's fee by the Company or who are not
compensated by the Company for their services as Directors.

      (g)    "CONTINUOUS STATUS AS AN EMPLOYEE, DIRECTOR OR CONSULTANT" means
the employment or relationship as a Director or Consultant is not interrupted or
terminated.  The Board, in its sole discretion, may determine whether Continuous
Status as an Employee, Director or Consultant shall be considered interrupted in
the case of:  (i) any leave of absence approved by the Board, including sick
leave, military leave, or any other personal leave; or (ii) transfers between
locations of the Company or between the Company, Affiliates or their successors.

      (h)    "COVERED EXECUTIVE" means each Employee, Director or Consultant
subject to Section 16 of the Exchange Act with respect to the Company. 

      (i)    "DIRECTOR" means a member of the Board.

      (j)    "DISINTERESTED PERSON" means a Director:  (i) who either (A) was
not during the one year prior to service as an administrator of the Plan granted
or awarded equity securities pursuant to the Plan or any other plan of the
Company or any of its affiliates entitling the participants therein to acquire
equity securities of the Company or any of its affiliates except as


                                          2.

<PAGE>

permitted by Rule 16b-3(c)(2)(i); or (B) who is otherwise considered to be a
"disinterested person" in accordance with Rule 16b-3(c)(2)(i), or any other
applicable rules, regulations or interpretations of the Securities and Exchange
Commission; AND (ii) who either (A) is not a current Employee, is not a former
Employee receiving compensation for prior services (other than benefits under a
tax qualified pension plan), was not an officer of the Company or an affiliate
at any time, and is not currently receiving compensation for personal services
in any capacity other than as a Director, or (B) is otherwise considered an
outside director for purposes of Section 162(m) of the Code.

      (k)    "EMPLOYEE" means any person, including Officers and Directors,
employed by the Company or any Affiliate of the Company.  Neither service as a
Director nor payment of a director's fee by the Company shall be sufficient to
constitute "employment" by the Company.

      (l)    "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

      (m)    "FAIR MARKET VALUE" means, as of any date, the value of the common
stock of the Company determined as follows and in each case in a manner
consistent with Section 260.140.50 of Title 10 of the California Code of
Regulations:

             (1)    If the common stock is listed on any established stock
exchange or a national market system, including without limitation the National
Market System of the National Association of Securities Dealers, Inc. Automated
Quotation ("NASDAQ") System, the Fair Market Value of a share of common stock
shall be the closing sales price for such stock (or the closing bid, if no sales
were reported) as quoted on such system or exchange (or the exchange with the
greatest volume of trading in common stock) on the last market trading day prior
to the day of determination, as reporting in the Wall Street Journal or such
other source as the Board deems reliable;


                                          3.

<PAGE>

             (2)    If the common stock is quoted on the NASDAQ System (but not
on the National Market System thereof) or is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a share of common stock shall be the mean between the bid and asked prices for
the common stock on the last market trading day prior to the day of
determination, as reported in the Wall Street Journal or such other source as
the Board deems reliable;

             (3)    In the absence of an established market for the common
stock, the Fair Market Value shall be determined in good faith by the Board.

      (n)    "INCENTIVE STOCK OPTION" means an Option intended to qualify as an
incentive stock option within the meaning of Section 422 of the Code and the
regulations promulgated thereunder.

      (o)    "NONSTATUTORY STOCK OPTION" means an Option not intended to
qualify as an Incentive Stock Option.

      (p)    "OFFICER" means a person who is an officer of the Company within
the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

      (q)    "OPTION" means a stock option granted pursuant to the Plan.

      (r)    "OPTION AGREEMENT" means a written agreement between the Company
and an Optionee evidencing the terms and conditions of an individual Option
grant.  Each Option Agreement shall be subject to the terms and conditions of
the Plan.

      (s)    "OPTIONED STOCK" means the common stock of the Company subject to
an Option.

      (t)    "OPTIONEE" means an Employee, Director or Consultant who holds an
outstanding Option.

      (u)    "PLAN" means this Stock Option Plan.


                                          4.

<PAGE>

      (v)    "RULE 16B-3" means Rule 16b-3 of the Exchange Act or any successor
to Rule 16b-3, as in effect when discretion is being exercised with respect to
the Plan.

3.    ADMINISTRATION.

      (a)    The Plan shall be administered by the Board unless and until the
Board delegates administration to a Committee, as provided in subsection 3(c).

      (b)    The Board shall have the power, subject to, and within the
limitations of, the express provisions of the Plan:

             (1)    To determine from time to time which of the persons
eligible under the Plan shall be granted Options; when and how each Option shall
be granted; whether an Option will be an Incentive Stock Option or a
Nonstatutory Stock Option; the provisions of each Option granted (which need not
be identical), including the time or times such Option may be exercised in whole
or in part; and the number of shares for which an Option shall be granted to
each such person.

             (2)    To construe and interpret the Plan and Options granted
under it, and to establish, amend and revoke rules and regulations for its
administration.  The Board, in the exercise of this power, may correct any
defect, omission or inconsistency in the Plan or in any Option Agreement, in a
manner and to the extent it shall deem necessary or expedient to make the Plan
fully effective.

             (3)    To amend the Plan as provided in Section 11.

      (c)    The Board may delegate administration of the Plan to a committee
composed of not fewer than two (2) members (the "Committee"), all of the members
of which Committee shall be Disinterested Persons if required by the provisions
of subsection 3(d).  If administration is delegated to a Committee, the
Committee shall have, in connection with the administration


                                          5.

<PAGE>

of the Plan, the powers theretofore possessed by the Board (and references in
this Plan to the Board shall thereafter be to the Committee), subject, however,
to such resolutions, not inconsistent with the provisions of the Plan, as may be
adopted from time to time by the Board.  The Board may abolish the Committee at
any time and revest in the Board the administration of the Plan.  Additionally,
prior to the date of the first registration of an equity security of the Company
under Section 12 of the Exchange Act, and notwithstanding anything to the
contrary contained herein, the Board may delegate administration of the Plan to
any person or persons and the term "Committee" shall apply to any person or
persons to whom such authority has been delegated.  Notwithstanding anything in
this Section 3 to the contrary, the Board or the Committee may delegate to a
committee of one or more members of the Board the authority to grant options to
eligible persons who are not then subject to Section 16 of the Exchange Act. 

      (d)    Any requirement that an administrator of the Plan be a
Disinterested Person shall not apply (A) prior to the date of the first
registration of an equity security of the Company under Section 12 of the
Exchange Act, or (B) if the Board or the Committee expressly declares that such
requirement shall not apply.  Any Disinterested Person shall otherwise comply
with the requirements of Rule 16b-3.

4.    SHARES SUBJECT TO THE PLAN.

      (a)    Subject to the provisions of Section 10 relating to adjustments
upon changes in stock, the stock that may be sold pursuant to Options shall not
exceed in the aggregate three million five hundred thirty-three thousand
(3,533,000) shares of the Company's common stock.  If any Option shall for any
reason expire or otherwise terminate, in whole or in part, without having been
exercised in full, the stock not purchased under such Option shall revert to and
again become available for issuance under the Plan.


                                          6.

<PAGE>

      (b)    The stock subject to the Plan may be unissued shares or reacquired
shares, bought on the market or otherwise.

5.    ELIGIBILITY.

      (a)    Incentive Stock Options may be granted only to Employees. 
Nonstatutory Stock Options may be granted only to Employees, Directors or
Consultants.

      (b)    A Director shall in no event be eligible for the benefits of the
Plan unless at the time discretion is exercised in the selection of the Director
as a person to whom Options may be granted, or in the determination of the
number of shares which may be covered by Options granted to the Director: 
(A) the Board has delegated its discretionary authority over the Plan to a
Committee which consists solely of Disinterested Persons; or (B) the Plan
otherwise complies with the requirements of Rule 16b-3.  The Board shall
otherwise comply with the requirements of Rule 16b-3.  This subsection 5(b)
shall not apply (i) prior to the date of the first registration of an equity
security of the Company under Section 12 of the Exchange Act, or (ii) if the
Board or Committee expressly declares that it shall not apply.

      (c)    No person shall be eligible for the grant of an Incentive Stock
Option if, at the time of grant, such person owns (or is deemed to own pursuant
to Section 424(d) of the Code) stock possessing more than ten percent (10%) of
the total combined voting power of all classes of stock of the Company or of any
of its Affiliates unless the exercise price of such Option is at least one
hundred ten percent (110%) of the Fair Market Value of such stock at the date of
grant and the Option is not exercisable after the expiration of five (5) years
from the date of grant.


                                          7.

<PAGE>

      (d)    Subsequent to the registration of equity securities of the Company
under the Exchange Act, no person shall be eligible to be granted Options
covering more than one million (1,000,000) shares of the Company's common stock
during any three (3) year period.

6.    OPTION PROVISIONS.

      Each Option shall be in such form and shall contain such terms and
conditions as the Board shall deem appropriate.  The provisions of separate
Options need not be identical, but each Option shall include (through
incorporation of provisions hereof by reference in the Option or otherwise) the
substance of each of the following provisions:

      (a)    TERM.  No Option shall be exercisable after the expiration of ten
(10) years from the date it was granted.

      (b)    PRICE.  The exercise price of each Incentive Stock Option shall be
not less than one hundred percent (100%) of the Fair Market Value of the stock
subject to the Option on the date the Option is granted.  The exercise price of
each Nonstatutory Stock Option shall be not less than eighty-five percent (85%)
of the Fair Market Value of the stock subject to the Option on the date the
Option is granted.

      (c)    CONSIDERATION.  The purchase price of stock acquired pursuant to
an Option shall be paid, to the extent permitted by applicable statutes and
regulations, either (i) in cash at the time the option is exercised, or (ii) at
the discretion of the Board or the Committee, either at the time of the grant or
exercise of the Option, (A) by delivery to the Company of other common stock of
the Company, (B) according to a deferred payment or other arrangement (which may
include, without limiting the generality of the foregoing, the use of other
common stock of the Company) with the person to whom the Option is granted or to
whom the Option is transferred


                                          8.

<PAGE>

pursuant to subsection 6(d), or (C) in any other form of legal consideration
that may be acceptable to the Board.

      In the case of any deferred payment arrangement, interest shall be
payable at least annually and shall be charged at the minimum rate of interest
necessary to avoid the treatment as interest, under any applicable provisions of
the Code, of any amounts other than amounts stated to be interest under the
deferred payment arrangement.

      (d)    TRANSFERABILITY.  An Incentive Stock Option shall not be
transferable except by will or by the laws of descent and distribution, and
shall be exercisable during the lifetime of the person to whom the Incentive
Stock Option is granted only by such person.  A Nonstatutory Stock Option shall
not be transferable except by will or by the laws of descent and distribution or
pursuant to a qualified domestic relations order as defined by the Code or Title
I of the Employee Retirement Income Security Act, or the rules thereunder (a
"QDRO"), and shall be exercisable during the lifetime of the person to whom the
Option is granted only by such person or any transferee pursuant to a QDRO.  The
person to whom the Option is granted may, by delivering written notice to the
Company, in a form satisfactory to the Company, designate a third party who, in
the event of the death of the Optionee, shall thereafter be entitled to exercise
the Option.

      (e)    VESTING.  The total number of shares of stock subject to an Option
may, but need not, be allotted in periodic installments (which may, but need
not, be equal).  The Option Agreement may provide that from time to time during
each of such installment periods, the Option may become exercisable ("vest")
with respect to some or all of the shares allotted to that period, and may be
exercised with respect to some or all of the shares allotted to such period
and/or any prior period as to which the Option became vested but was not fully
exercised.  The


                                          9.

<PAGE>

Option may be subject to such other terms and conditions on the time or times
when it may be exercised (which may be based on performance or other criteria)
as the Board may deem appropriate.  The vesting provisions of individual Options
may vary but in each case will provide for vesting of at least twenty percent
(20%) per year of the total number of shares subject to the Option.  The
provisions of this subsection 6(e) are subject to any Option provisions
governing the minimum number of shares as to which an Option may be exercised.

      (f)    SECURITIES LAW COMPLIANCE.  The Company may require any Optionee,
or any person to whom an Option is transferred under subsection 6(d), as a
condition of exercising any such Option, (1) to give written assurances
satisfactory to the Company as to the Optionee's knowledge and experience in
financial and business matters and/or to employ a purchaser representative
reasonably satisfactory to the Company who is knowledgeable and experienced in
financial and business matters, and that he or she is capable of evaluating,
alone or together with the purchaser representative, the merits and risks of
exercising the Option; and (2) to give written assurances satisfactory to the
Company stating that such person is acquiring the stock subject to the Option
for such person's own account and not with any present intention of selling or
otherwise distributing the stock.  The foregoing requirements, and any
assurances given pursuant to such requirements, shall be inoperative if (i) the
issuance of the shares upon the exercise of the Option has been registered under
a then currently effective registration statement under the Securities Act of
1933, as amended (the "Securities Act"), or (ii) as to any particular
requirement, a determination is made by counsel for the Company that such
requirement need not be met in the circumstances under the then applicable
securities laws.  The Company may, upon advice of counsel to the Company, place
legends on stock certificates issued under the Plan


                                         10.

<PAGE>

as such counsel deems necessary or appropriate in order to comply with
applicable securities laws, including, but not limited to, legends restricting
the transfer of the stock.

      (g)    TERMINATION OF EMPLOYMENT OR RELATIONSHIP AS A DIRECTOR OR
CONSULTANT.  In the event an Optionee's Continuous Status as an Employee,
Director or Consultant terminates (other than upon the Optionee's death or
disability), the Optionee may exercise his or her Option (to the extent that the
Optionee was entitled to exercise it at the date of termination) but only within
such period of time ending on the earlier of (i) the date three (3) months after
the termination of the Optionee's Continuous Status as an Employee, Director or
Consultant (or such longer or shorter period, WHICH IN NO EVENT SHALL BE LESS
THAN THIRTY (30) DAYS, specified in the Option Agreement), or (ii) the
expiration of the term of the Option as set forth in the Option Agreement.  If,
after termination, the Optionee does not exercise his or her Option within the
time specified in the Option Agreement, the Option shall terminate, and the
shares covered by such Option shall revert to and again become available for
issuance under the Plan.

      (h) DISABILITY OF OPTIONEE.  In the event an Optionee's Continuous Status
as an Employee, Director or Consultant terminates as a result of the Optionee's
disability, the Optionee may exercise his or her Option (to the extent that the
Optionee was entitled to exercise it at the date of termination), but only
within such period of time ending on the earlier of (i) the date twelve (12)
months following such termination (or such longer or shorter period, WHICH IN NO
EVENT SHALL BE LESS THAN SIX (6) MONTHS, specified in the Option Agreement), or
(ii) the expiration of the term of the Option as set forth in the Option
Agreement.  If, at the date of termination, the Optionee is not entitled to
exercise his or her entire Option, the shares covered by the unexercisable
portion of the Option shall revert to and again become available for issuance
under the Plan.  If, after termination, the Optionee does not exercise his or
her Option


                                         11.

<PAGE>

within the time specified herein, the Option shall terminate, and the shares
covered by such Option shall revert to and again become available for issuance
under the Plan.

      (i)    DEATH OF OPTIONEE.  In the event of the death of an Optionee
during, or within a period specified in the Option after the termination of, the
Optionee's Continuous Status as an Employee, Director or Consultant, the Option
may be exercised (to the extent the Optionee was entitled to exercise the Option
at the date of death) by the Optionee's estate or by a person who acquired the
right to exercise the Option by bequest or inheritance, but only within the
period ending on the earlier of (i) the date eighteen (18) months following the
date of death (or such longer or shorter period, WHICH IN NO EVENT SHALL BE LESS
THAN SIX (6) MONTHS, specified in the Option Agreement), or (ii) the expiration
of the term of such Option as set forth in the Option Agreement.  If, at the
time of death, the Optionee was not entitled to exercise his or her entire
Option, the shares covered by the unexercisable portion of the Option shall
revert to and again become available for issuance under the Plan.  If, after
death, the Optionee's estate or a person who acquired the right to exercise the
Option by bequest or inheritance does not exercise the Option within the time
specified herein, the Option shall terminate, and the shares covered by such
Option shall revert to and again become available for issuance under the Plan.

      (j)    EARLY EXERCISE.  The Option may, but need not, include a provision
whereby the Optionee may elect at any time while an Employee, Director or
Consultant to exercise the Option as to any part or all of the shares subject to
the Option prior to the full vesting of the Option.  Any unvested shares so
purchased shall be subject to a repurchase right in favor of the Company, with
the repurchase price to be equal to the original purchase price of the stock, or
to any other restriction the Board determines to be appropriate PROVIDED,
HOWEVER, that the right to repurchase at the original purchase price shall lapse
at a minimum rate of twenty percent


                                         12.

<PAGE>

(20%) per year over five (5) years from the date the Option was granted and such
right shall be exerciseable only within ninety (90) days following termination
of employment for cash or cancellation of purchase money indebtedness for the
shares.  Should the right of repurchase be assigned by the Company, the assignee
shall pay the Company cash equal to the difference between the original purchase
price and the stock's Fair Market Value if the original purchase price is less
than the stock's Fair Market Value.

      (k)    WITHOLDING.  To the extent provided by the terms of an Option
Agreement, the Optionee may satisfy any federal, state or local tax withholding
obligation relating to the exercise of such Option by any of the following means
or by a combination of such means:  (1) tendering a cash payment; (2)
authorizing the Company to withhold shares from the shares of the common stock
otherwise issuable to the participant as a result of the exercise of the Option;
or (3) delivering to the Company owned and unencumbered shares of the common
stock of the Company.

7.    COVENANTS OF THE COMPANY.

      (a)    During the terms of the Options, the Company shall keep available
at all times the number of shares of stock required to satisfy such Options.

      (b)    The Company shall seek to obtain from each regulatory commission
or agency having jurisdiction over the Plan such authority as may be required to
issue and sell shares of stock upon exercise of the Options; PROVIDED, HOWEVER,
that this undertaking shall not require the Company to register under the
Securities Act either the Plan, any Option or any stock issued or issuable
pursuant to any such Option.  If, after reasonable efforts, the Company is
unable to obtain from any such regulatory commission or agency the authority
which counsel for the Company deems necessary for the lawful issuance and sale
of stock under the Plan, the


                                         13.

<PAGE>

Company shall be relieved from any liability for failure to issue and sell stock
upon exercise of such Options unless and until such authority is obtained.

8.    USE OF PROCEEDS FROM STOCK.

      Proceeds from the sale of stock pursuant to Options shall constitute
general funds of the Company.

9.    MISCELLANEOUS.

      (a)    Neither an Optionee nor any person to whom an Option is
transferred under subsection 6(d) shall be deemed to be the holder of, or to
have any of the rights of a holder with respect to, any shares subject to such
Option unless and until such person has satisfied all requirements for exercise
of the Option pursuant to its terms.

      (b)    Throughout the term of any Option, the Company shall deliver to
the holder of such Option, not later than one hundred twenty (120) days after
the close of each of the Company's fiscal years during the Option term, a
balance sheet and an income statement.  This section shall not apply when
issuance is limited to key employees whose duties in connection with the Company
assure them access to equivalent information.

      (c)    Nothing in the Plan or any instrument executed or Option granted
pursuant thereto shall confer upon any Employee, Director, Consultant or
Optionee any right to continue in the employ of the Company or any Affiliate or
to continue acting as a Director or Consultant or shall affect the right of the
Company or any Affiliate to terminate the employment or relationship as a
Director or Consultant of any Employee, Director, Consultant or Optionee with or
without cause.

      (d)    To the extent that the aggregate Fair Market Value (determined at
the time of grant) of stock with respect to which Incentive Stock Options
granted after 1986 are exercisable


                                         14.

<PAGE>

for the first time by any Optionee during any calendar year under all plans of
the Company and its Affiliates exceeds one hundred thousand dollars ($100,000),
the Options or portions thereof which exceed such limit (according to the order
in which they were granted) shall be treated as Nonstatutory Stock Options.

10.   ADJUSTMENTS UPON CHANGES IN STOCK.

      (a)    If any change is made in the stock subject to the Plan, or subject
to any Option (through merger, consolidation, reorganization, recapitalization,
stock dividend, dividend in property other than cash, stock split, liquidating
dividend, combination of shares, exchange of shares, change in corporate
structure or otherwise), the Plan and outstanding Options will be appropriately
adjusted in the class(es) and maximum number of shares subject to the Plan and
the class(es) and number of shares and price per share of stock subject to
outstanding Options.

      (b)    In the event of:  (1) a merger or consolidation in which the
Company is not the surviving corporation or (2) a reverse merger in which the
Company is the surviving corporation but the shares of the Company's common
stock outstanding immediately preceding the merger are converted by virtue of
the merger into other property, whether in the form of securities, cash or
otherwise then to the extent permitted by applicable law:  (i) any surviving
corporation shall assume any Options outstanding under the Plan or shall
substitute similar Options for those outstanding under the Plan, or (ii) such
Options shall continue in full force and effect.  In the event any surviving
corporation refuses to assume or continue such Options, or to substitute similar
options for those outstanding under the Plan, then such Options shall be
terminated if not exercised prior to such event.  In the event of a dissolution
or liquidation of the Company, any Options outstanding under the Plan shall
terminate if not exercised prior to such event.


                                         15.

<PAGE>

11.   AMENDMENT OF THE PLAN.

      (a)    The Board at any time, and from time to time, may amend the Plan. 
However, except as provided in Section 10 relating to adjustments upon changes
in stock, no amendment shall be effective unless approved by the stockholders of
the Company within twelve (12) months before or after the adoption of the
amendment, where the amendment will:

             (1)    Increase the number of shares reserved for Options under
the Plan;

             (2)    Modify the requirements as to eligibility for participation
in the Plan (to the extent such modification requires stockholder approval in
order for the Plan to satisfy the requirements of Section 422 of the Code); or

             (3)    Modify the Plan in any other way if such modification
requires stockholder approval in order for the Plan to satisfy the requirements
of Section 422 of the Code, comply with the stockholder approval requirements of
Section 162(m) of the Code, if applicable, or to comply with the requirements of
Rule 16b-3, if applicable.

      (b)    It is expressly contemplated that the Board may amend the Plan in
any respect the Board deems necessary or advisable to provide Optionees with the
maximum benefits provided or to be provided under the provisions of the Code and
the regulations promulgated thereunder relating to Incentive Stock Options
and/or to bring the Plan and/or Incentive Stock Options granted under it into
compliance therewith.

      (c)    Rights and obligations under any Option granted before amendment
of the Plan shall not be altered or impaired by any amendment of the Plan unless
(i) the Company requests the consent of the person to whom the Option was
granted and (ii) such person consents in writing.


                                         16.

<PAGE>

12.   TERMINATION OR SUSPENSION OF THE PLAN.

      (a)    The Board may suspend or terminate the Plan at any time.  Unless
sooner terminated, the Plan shall terminate on December 21, 2003.  No Options
may be granted under the Plan while the Plan is suspended or after it is
terminated.

      (b)    Rights and obligations under any Option granted while the Plan is
in effect shall not be altered or impaired by suspension or termination of the
Plan, except with the consent of the person to whom the Option was granted.

13.   EFFECTIVE DATE OF PLAN.

      The Plan shall become effective as determined by the Board, but no
Options granted under the Plan shall be exercised unless and until the Plan has
been approved by the stockholders of the Company, which approval shall be within
twelve (12) months before or after the date the Plan is adopted by the Board,
and, if required, an appropriate permit has been issued by the Commissioner of
Corporations of the State of California.



<PAGE>


                                INCENTIVE STOCK OPTION


___________, Optionee:

      BROADVISION, INC. (the "Company"), pursuant to its Stock Option Plan (the
"Plan") has this day granted to you, the optionee named above, an option to
purchase shares of the common stock of the Company ("Common Stock").  This
option is intended to qualify as an "incentive stock option" within the meaning
of Section 422 of the Internal Revenue Code of 1986, as amended (the "Code").

      The details of your option are as follows:

      1.     The total number of shares of Common Stock subject to this option
is ___________ (___________).  Subject to the limitations contained herein, this
Option may be exercised, in whole or in part, with respect to shares on or after
the date of vesting applicable to such shares.  Vesting shall occur in
accordance with Schedule 1 attached, provided that shares shall vest only so
long as you remain employed by the Company.

      2.     a.     The exercise price of this option is Twelve cents ($0.12)
per share, being not less than the fair market value of the Common Stock on the
date of grant of this option.

             b.     Payment of the exercise price per share is due in full in
cash (or by check) upon exercise.

             c.     Notwithstanding the foregoing, this option may be exercised
pursuant to a program developed under Regulation T as promulgated by the Federal
Reserve Board which results in the receipt of cash (or check) by the Company
prior to the issuance of Common Stock.

      3.     a.     Subject to the provisions of this option you may elect at
any time during your employment with the Company or an affiliate thereof, to
exercise the option as to any part or all of the shares subject to this option
at any time during the term hereof, including without limitation, a time prior
to the date of earliest exercise ("vesting") stated in paragraph 1 hereof;
PROVIDED, HOWEVER, that:

                   i.      a partial exercise of this option shall be deemed to
cover first vested shares and then the earliest vesting installment of unvested
shares;

                  ii.      any shares so purchased from installments which have
not vested as of the date of exercise shall be subject to the purchase option in
favor of the Company as described in the Early Exercise Stock Purchase Agreement
attached hereto; and


                                          1.

<PAGE>

                 iii.      you shall enter into an Early Exercise Stock
Purchase Agreement in the form attached hereto with a vesting schedule that will
result in the same vesting as if no early exercise had occurred.

                  iv.      this option shall not be exercisable under this
paragraph 3 to the extent such exercise would cause the aggregate fair market
value of any shares subject to incentive stock options granted you by the
Company or any affiliate (valued as of their grant date) which would become
exercisable for the first time during any calendar year to exceed $100,000.

             b.     The election provided in this paragraph 3 to purchase
shares upon the exercise of this option prior to the vesting dates shall cease
upon termination of your employment with the Company or an affiliate thereof and
may not be exercised after the date thereof.

      4.     This option may not be exercised for any number of shares which
would require the issuance of anything other than whole shares.

      5.     Notwithstanding anything to the contrary contained herein, this
option may not be exercised unless the shares issuable upon exercise of this
option are then registered under the Act or, if such Shares are not then so
registered, the Company has determined that such exercise and issuance would be
exempt from the registration requirements of the Act.

      6.     The term of this option commences on the date hereof and, unless
sooner terminated as set forth below or in the Plan, terminates on ___________
(ten (10) years from the date this option is granted).  In no event may this
option be exercised on or after the date on which it terminates.  This option
shall terminate prior to the expiration of its term as follows:  three (3)
months after the termination of your employment with the Company or an affiliate
of the Company (as defined in the Plan) for any reason or for no reason unless:

             a.     such termination of employment is due to your disability,
in which event the option shall terminate on the earlier of the termination date
set forth above or twelve (12) months following such termination of employment;
or

             b.     such termination of employment is due to your death, in
which event the option shall terminate on the earlier of the termination date
set forth above or twelve (12) months after your death; or

             c.     during any part of such three (3) month period the option
is not exercisable solely because of the condition set forth in paragraph 5
above, in which event the option shall not terminate until the earlier of the
termination date set forth above or until it shall have been exercisable for an
aggregate period of three (3) months after the termination of employment; or

             d.     exercise of the option within three (3) months after
termination of your employment with the Company or with an affiliate would
result in liability under section 16(b)


                                          2.

<PAGE>

of the Securities Exchange Act of 1934, in which case the option will terminate
on the earlier of (i) the termination date set forth above, (ii) the tenth
(10th) day after the last date upon which exercise would result in such
liability or (iii) six (6) months and ten (10) days after the termination of
your employment with the Company or an affiliate.

      However, this option may be exercised following termination of employment
only as to that number of shares as to which it was exercisable on the date of
termination of employment under the provisions of paragraph 1 of this option.

      7.     a.     This option may be exercised, to the extent specified
above, by delivering a notice of exercise (in a form designated by the Company)
together with the exercise price to the Secretary of the Company, or to such
other person as the Company may designate, during regular business hours,
together with such additional documents as the Company may then require pursuant
to the Plan.

             b.     By exercising this option you agree that:

                   i.      the Company may require you to enter an arrangement
providing for the cash payment by you to the Company of any tax withholding
obligation of the Company arising by reason of: (1) the exercise of this option;
(2) the lapse of any substantial risk of forfeiture to which the shares are
subject at the time of exercise; or (3) the disposition of shares acquired upon
such exercise;

                  ii.      you will notify the Company in writing within
fifteen (15) days after the date of any disposition of any of the shares of the
Common Stock issued upon exercise of this option that occurs within two (2)
years after the date of this option grant or within one (1) year after such
shares of Common Stock are transferred upon exercise of this option;

                 iii.      the Company (or a representative of the
underwriters) may, in connection with the first underwritten registration of the
offering of any securities of the Company under the Act, require that you not
sell or otherwise transfer or dispose of any shares of Common Stock or other
securities of the Company during such period (not to exceed one hundred eighty
(180) days) following the effective date (the "Effective Date") of the
registration statement of the Company filed under the Act as may be requested by
the Company or the representative of the underwriters; PROVIDED, HOWEVER, that
such restriction shall apply only if, on the Effective Date, you are an officer,
director, or owner of more than one percent (1%) of the outstanding securities
of the Company.  For purposes of this restriction you will be deemed to own
securities which (i) are owned directly or indirectly by you, including
securities held for your benefit by nominees, custodians, brokers or pledgees;
(ii) may be acquired by you within sixty (60) days of the Effective Date;
(iii) are owned directly or indirectly, by or for your brothers or sisters
(whether by whole or half blood) spouse, ancestors and lineal descendants; or
(iv) are owned, directly or indirectly, by or for a corporation, partnership,
estate or trust of which you are a shareholder, partner or beneficiary, but only
to the extent of your proportionate interest therein as a shareholder, partner
or beneficiary thereof.  You further agree that the


                                          3.

<PAGE>

Company may impose stop-transfer instructions with respect to securities subject
to the foregoing restrictions until the end of such period; and

                  iv.      the shares issuable on exercise of this option shall
be subject to the right of first refusal set forth in the Company's Bylaws.

      8.     This option is not transferable, except by will or by the laws of
descent and distribution, and is exercisable during your life only by you.

      9.     This option is not an employment contract and nothing in this
option shall be deemed to create in any way whatsoever any obligation on your
part to continue in the employ of the Company, or of the Company to continue
your employment with the Company.

      10.    Any notices provided for in this option or the Plan shall be given
in writing and shall be deemed effectively given upon personal delivery,
delivery by express courier or delivery by facsimile (confirmed by mail) or four
(4)  days after deposit in the United States mail, postage prepaid, addressed to
you at the address specified below or at such other address as you hereafter
designate by written notice to the Company or to the Company at its principal
executive offices.

      11.    This option is subject to all the provisions of the Plan, a copy
of which is attached hereto and its provisions are hereby made a part of this
option, including without limitation the provisions of the Plan relating to
option provisions, and is further subject to all interpretations, amendments,
rules and regulations which may from time to time be promulgated and adopted
pursuant to the Plan.  In the event of any conflict between the provisions of
this option and those of the Plan, the provisions of the Plan shall control.

      Dated the ___________.

                                  Very truly yours,

                                  BROADVISION, INC.


                                  BY
                                     ------------------------------------------
                                     Duly authorized on behalf
                                     of the Board of Directors

ATTACHMENTS:

      Stock Option Plan
      Form of Exercise
      Early Exercise Stock Purchase Agreement
      Bylaws - Right of First Refusal


                                          4.

<PAGE>

THE UNDERSIGNED:

      (A)    Acknowledges receipt of the foregoing option and the attachments
referenced therein and understands that all rights and liabilities with respect
to this option are set forth in the option and the Plan; and

      (B)    Acknowledges that as of the date of grant of this option, it sets
forth the entire understanding between the undersigned optionee and the Company
and its affiliates regarding the acquisition of stock in the Company and
supersedes all prior oral and written agreements on that subject with the
exception of (i) options previously granted and delivered to the undersigned
under stock option plans of the Company, and (ii) the following agreements only:

      NONE
             -------------
               (Initial)

      OTHER
              -----------------------------

              -----------------------------

              -----------------------------



                                         --------------------------------------
                                         OPTIONEE

                                         ADDRESS:
                                                       ------------------------

                                                       ------------------------


                                          5.

<PAGE>

                                      SCHEDULE 1


OPTIONEE:
             ---------------

GRANT DATE:
             ---------------

                                                        % OF SHARES THAT VEST IF
VESTING DATE                                            EMPLOYED ON VESTING DATE
- ------------                                            ------------------------


<PAGE>


                                  NOTICE OF EXERCISE


BroadVision, Inc.
333 Distal Drive Circle
Los Altos, CA 94022-1404          Date of Exercise:
                                                   -----------------------

Ladies and Gentlemen:

      This constitutes notice under my stock option that I elect to purchase
the number of shares for the price set forth below.

      Type of option (check one):        Incentive  / /       Nonstatutory  / /

      Stock option dated:
                                  --------------------------

      Number of shares as
      to which option is
      exercised:
                                  --------------------------

      Certificates to be
      issued in name of:
                                  --------------------------

      Total exercise price:       $
                                  --------------------------

      Cash payment delivered
      herewith:                   $
                                  --------------------------

      By this exercise, I agree (i) to provide such additional documents as you
may require pursuant to the terms of the Stock Option Plan, (ii) to provide for
the payment by me to you (in the manner designated by you) of your withholding
obligation, if any, relating to the exercise of this option, and (iii) if this
exercise relates to an incentive stock option, to notify you in writing within
fifteen (15) days after the date of any disposition of any of the shares of
Common Stock issued upon exercise of this option that occurs within two (2)
years after the date of grant of this option or within one (1) year after such
shares of Common Stock are issued upon exercise of this option.

      I hereby make the following certifications and representations with
respect to the number of shares of Common Stock of the Company listed above (the
"Shares"), which are being acquired by me for my own account upon exercise of
the Option as set forth above:

      I acknowledge that the Shares have not been registered under the
Securities Act of 1933, as amended (the "Act"), and are deemed to constitute
"restricted securities" under Rule 701 and


                                          1.

<PAGE>

"control securities" under Rule 144 promulgated under the Act.  I warrant and
represent to the Company that I have no present intention of distributing or
selling said Shares, except as permitted under the Act and any applicable state
securities laws.

      I further acknowledge that I will not be able to resell the Shares for at
least ninety days after the stock of the Company becomes publicly traded (i.e.,
subject to the reporting requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934) under Rule 701 and that more restrictive conditions apply
to affiliates of the Company under Rule 144.

      I further acknowledge that all certificates representing any of the
Shares subject to the provisions of the Option shall have endorsed thereon
appropriate legends reflecting the foregoing limitations, as well as any legends
reflecting restrictions pursuant to the Company's Articles of Incorporation,
Bylaws and/or applicable securities laws.

      I further agree that, if required by the Company (or a representative of
the underwriters) in connection with the first underwritten registration of the
offering of any securities of the Company under the Act, I will not sell or
otherwise transfer or dispose of any shares of Common Stock or other securities
of the Company during such period (not to exceed one hundred eighty (180) days)
following the effective date of the registration statement of the Company filed
under the Act (the "Effective Date") as may be requested by the Company or the
representative of the underwriters; PROVIDED, HOWEVER, that such restriction
shall apply only if, on the Effective Date, I am an officer, director, or owner
of more than one percent (1%) of the outstanding securities of the Company.  For
purposes of this restriction I will be deemed to own securities that (i) are
owned directly or indirectly by me, including securities held for my benefit by
nominees, custodians, brokers or pledgees; (ii) may be acquired by me within
sixty (60) days of the Effective Date; (iii) are owned directly or indirectly,
by or for my brothers or sisters (whether by whole or half blood), spouse,
ancestors and lineal descendants; or (iv) are owned, directly or indirectly, by
or for a corporation, partnership, estate or trust of which I am a shareholder,
partner or beneficiary, but only to the extent of my proportionate interest
therein as a shareholder, partner or beneficiary thereof.  I further agree that
the Company may impose stop-transfer instructions with respect to securities
subject to the foregoing restrictions until the end of such period.

                                  Very truly yours,



                                  ---------------------------------------------


                                          2.


<PAGE>


                              NONSTATUTORY STOCK OPTION

___________, Optionee:

      BROADVISION, INC. (the "Company"), pursuant to its Stock Option Plan (the
"Plan") has this day granted to you, the optionee named above, an option to
purchase shares of the common stock of the Company ("Common Stock").  This
option is not intended to qualify as and will not be treated as an "incentive
stock option" within the meaning of Section 422 of the Internal Revenue Code of
1986, as amended (the "Code").

      The details of your option are as follows:

      1.     The total number of shares of Common Stock subject to this option
("Shares") is ___________ (___________).  Subject to the limitations contained
herein, this Option may be exercised, in whole or in part, with respect to
shares on or after the date of vesting applicable to such shares.  Vesting shall
occur in accordance with Schedule 1 attached, provided that shares shall vest
only so long as you remain employed by the Company.

      2.     (a)    The exercise price of this option is ___________
(___________) per share, being not less than the fair market value of the Common
Stock on the date of grant of this option.

             (b)    Payment of the exercise price per share is due in full in
cash (or by check) upon exercise.

             (c)    Notwithstanding the foregoing, this option may be exercised
pursuant to a program developed under Regulation T as promulgated by the Federal
Reserve Board which results in the receipt of cash (or check) by the Company
prior to the issuance of Common Stock.

      3.     (a)    Subject to the provisions of this option you may elect at
any time during your employment with the Company or an affiliate thereof, to
exercise the option as to any part or all of the shares subject to this option
at any time during the term hereof, including without limitation, a time prior
to the date of earliest exercise ("vesting") stated in paragraph 1 hereof;
PROVIDED, HOWEVER, that:

                    (i)    a partial exercise of this option shall be deemed to
cover first vested shares and then the earliest vesting installment of unvested
shares;

                    (ii)   any shares so purchased from installments which have
not vested as of the date of exercise shall be subject to the purchase option in
favor of the Company as described in the Early Exercise Stock Purchase Agreement
attached hereto; and


                                          1.

<PAGE>

                    (iii)  you shall enter into an Early Exercise Stock
Purchase Agreement in the form attached hereto with a vesting schedule that will
result in the same vesting as if no early exercise had occurred.

             (b)    The election provided in this paragraph 3 to purchase
shares upon the exercise of this option prior to the vesting dates shall cease
upon termination of your employment with the Company or an affiliate thereof and
may not be exercised after the date thereof.

      4.     This option may not be exercised for any number of shares which
would require the issuance of anything other than whole shares.

      5.     Notwithstanding anything to the contrary contained herein, this
option may not be exercised unless the shares issuable upon exercise of this
option are then registered under the Act or, if such Shares are not then so
registered, the Company has determined that such exercise and issuance would be
exempt from the registration requirements of the Act.

      6.     The term of this option commences on the date hereof and, unless
sooner terminated as set forth below or in the Plan, terminates on ___________
(ten (10) years from the date this option is granted).  In no event may this
option be exercised on or after the date on which it terminates.  This option
shall terminate prior to the expiration of its term as follows:  three (3)
months after the termination of your employment with the Company or an affiliate
of the Company (as defined in the Plan) for any reason or for no reason unless:

             (a)    such termination of employment is due to your disability,
in which event the option shall terminate on the earlier of the termination date
set forth above or twelve (12) months following such termination of employment;
or

             (b)    such termination of employment is due to your death, in
which event the option shall terminate on the earlier of the termination date
set forth above or twelve (12) months after your death; or

             (c)    during any part of such three (3) month period the option
is not exercisable solely because of the condition set forth in paragraph 5
above, in which event the option shall not terminate until the earlier of the
termination date set forth above or until it shall have been exercisable for an
aggregate period of three (3) months after the termination of employment; or

             (d)    exercise of the option within three (3) months after
termination of your employment with the Company or with an affiliate would
result in liability under section 16(b) of the Securities Exchange Act of 1934,
in which case the option will terminate on the earlier of (i) the termination
date set forth above, (ii) the tenth (10th) day after the last date upon which
exercise would result in such liability or (iii) six (6) months and ten (10)
days after the termination of your employment with the Company or an affiliate.


                                          2.

<PAGE>

      However, this option may be exercised following termination of employment
only as to that number of shares as to which it was exercisable on the date of
termination of employment under the provisions of paragraph 1 of this option.

      7.     (a)    This option may be exercised, to the extent specified
above, by delivering a notice of exercise (in a form designated by the Company)
together with the exercise price to the Secretary of the Company, or to such
other person as the Company may designate, during regular business hours,
together with such additional documents as the Company may then require pursuant
to the Plan.

             (b)    By exercising this option you agree that:

                    (i)    the Company may require you to enter an arrangement
providing for the cash payment by you to the Company of any tax withholding
obligation of the Company arising by reason of: (1) the exercise of this option;
(2) the lapse of any substantial risk of forfeiture to which the shares are
subject at the time of exercise; or (3) the disposition of shares acquired upon
such exercise;

                    (ii)   the Company (or a representative of the
underwriters) may, in connection with the first underwritten registration of the
offering of any securities of the Company under the Act, require that you not
sell or otherwise transfer or dispose of any shares of Common Stock or other
securities of the Company during such period (not to exceed one hundred eighty
(180) days) following the effective date (the "Effective Date") of the
registration statement of the Company filed under the Act as may be requested by
the Company or the representative of the underwriters; PROVIDED, HOWEVER, that
such restriction shall apply only if, on the Effective Date, you are an officer,
director, or owner of more than one percent (1%) of the outstanding securities
of the Company.  For purposes of this restriction you will be deemed to own
securities which (i) are owned directly or indirectly by you, including
securities held for your benefit by nominees, custodians, brokers or pledgees;
(ii) may be acquired by you within sixty (60) days of the Effective Date;
(iii) are owned directly or indirectly, by or for your brothers or sisters
(whether by whole or half blood) spouse, ancestors and lineal descendants; or
(iv) are owned, directly or indirectly, by or for a corporation, partnership,
estate or trust of which you are a shareholder, partner or beneficiary, but only
to the extent of your proportionate interest therein as a shareholder, partner
or beneficiary thereof.  You further agree that the Company may impose
stop-transfer instructions with respect to securities subject to the foregoing
restrictions until the end of such period; and

                    (iii)  the shares issuable on exercise of this option shall
be subject to the right of first refusal set forth in the Company's Bylaws.

      8.     This option is not transferable, except by will or by the laws of
descent and distribution or pursuant to a qualified domestic relations order as
defined by the Code or Title I of the Employee Retirement Income Security Act or
the rules thereunder (a "QDRO"), and is exercisable during your life only by you
or any transferee pursuant to a QDRO.


                                          3.

<PAGE>

      9.     This option is not an employment contract and nothing in this
option shall be deemed to create in any way whatsoever any obligation on your
part to continue in the employ of the Company, or of the Company to continue
your employment with the Company.  In the event that this option is granted to
you in connection with the performance of services as a consultant or director,
references to employment, employee and similar terms shall be deemed to include
the performance of services as a consultant or a director, as the case may be,
PROVIDED, HOWEVER, that no rights as an employee shall arise by reason of the
use of such terms.

      10.    Any notices provided for in this option or the Plan shall be given
in writing and shall be deemed effectively given upon personal delivery,
delivery by express courier or delivery by facsimile (confirmed by mail) or four
(4) days after deposit in the United States mail, postage prepaid, addressed to
you at the address specified below or at such other address as you hereafter
designate by written notice to the Company or to the Company at its principal
executive offices.

      11.    This option is subject to all the provisions of the Plan, a copy
of which is attached hereto and its provisions are hereby made a part of this
option, including without limitation the provisions of the Plan relating to
option provisions, and is further subject to all interpretations, amendments,
rules and regulations which may from time to time be promulgated and adopted
pursuant to the Plan.  In the event of any conflict between the provisions of
this option and those of the Plan, the provisions of the Plan shall control.

      Dated the            .
                -----------

                                  Very truly yours,

                                  BROADVISION, INC.



                                  BY
                                     ----------------------------------------
                                     Duly authorized on behalf
                                     of the Board of Directors


ATTACHMENTS:

      Stock Option Plan
      Form of Exercise
      Early Exercise Stock Purchase Agreement
      Bylaws - Right of First Refusal


                                          4.

<PAGE>

THE UNDERSIGNED:

      (A)    Acknowledges receipt of the foregoing option and the attachments
referenced therein and understands that all rights and liabilities with respect
to this option are set forth in the option and the Plan; and

      (B)    Acknowledges that as of the date of grant of this option, it sets
forth the entire understanding between the undersigned optionee and the Company
and its affiliates regarding the acquisition of stock in the Company and
supersedes all prior oral and written agreements on that subject with the
exception of (i) options previously granted and delivered to the undersigned
under stock option plans of the Company, and (ii) the following agreements only:

      NONE
            --------------
               (Initial)

      OTHER
             ------------------------------------------

             ------------------------------------------



                                         -------------------------------------
                                         OPTIONEE

                                         ADDRESS: ----------------------------

                                                  ----------------------------

                                          5.

<PAGE>

                                      SCHEDULE 1


OPTIONEE:
             ------------------

GRANT DATE:
             ------------------

                                                        % OF SHARES THAT VEST IF
VESTING DATE                                            EMPLOYED ON VESTING DATE
- ------------                                            ------------------------

<PAGE>

                                  NOTICE OF EXERCISE


BroadVision, Inc.
3 Lagoon Drive, Suite 350
Redwood City, CA 94065                   Date of Exercise:
                                                          --------------------

Ladies and Gentlemen:

      This constitutes notice under my stock option that I elect to purchase
the number of shares for the price set forth below.

      Type of option (check one):        Incentive  / /       Nonstatutory  / /

      Stock option dated:
                                  ------------------------------------

      Number of shares as
      to which option is
      exercised:
                                  ------------------------------------

      Certificates to be
      issued in name of:
                                  ------------------------------------

      Total exercise price:       $
                                  ------------------------------------

      Cash payment delivered
      herewith:                   $
                                  ------------------------------------

      By this exercise, I agree (i) to provide such additional documents as you
may require pursuant to the terms of the Stock Option Plan, (ii) to provide for
the payment by me to you (in the manner designated by you) of your withholding
obligation, if any, relating to the exercise of this option, and (iii) if this
exercise relates to an incentive stock option, to notify you in writing within
fifteen (15) days after the date of any disposition of any of the shares of
Common Stock issued upon exercise of this option that occurs within two (2)
years after the date of grant of this option or within one (1) year after such
shares of Common Stock are issued upon exercise of this option.

      I hereby make the following certifications and representations with
respect to the number of shares of Common Stock of the Company listed above (the
"Shares"), which are being acquired by me for my own account upon exercise of
the Option as set forth above:

      I acknowledge that the Shares have not been registered under the
Securities Act of 1933, as amended (the "Act"), and are deemed to constitute
"restricted securities" under Rule 701 and "control securities" under Rule 144
promulgated under the Act.  I warrant and represent to the


                                          1.

<PAGE>

Company that I have no present intention of distributing or selling said Shares,
except as permitted under the Act and any applicable state securities laws.

      I further acknowledge that I will not be able to resell the Shares for at
least ninety days after the stock of the Company becomes publicly traded (i.e.,
subject to the reporting requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934) under Rule 701 and that more restrictive conditions apply
to affiliates of the Company under Rule 144.

      I further acknowledge that all certificates representing any of the
Shares subject to the provisions of the Option shall have endorsed thereon
appropriate legends reflecting the foregoing limitations, as well as any legends
reflecting restrictions pursuant to the Company's Articles of Incorporation,
Bylaws and/or applicable securities laws.

      I further agree that, if required by the Company (or a representative of
the underwriters) in connection with the first underwritten registration of the
offering of any securities of the Company under the Act, I will not sell or
otherwise transfer or dispose of any shares of Common Stock or other securities
of the Company during such period (not to exceed one hundred eighty (180) days)
following the effective date of the registration statement of the Company filed
under the Act (the "Effective Date") as may be requested by the Company or the
representative of the underwriters; PROVIDED, HOWEVER, that such restriction
shall apply only if, on the Effective Date, I am an officer, director, or owner
of more than one percent (1%) of the outstanding securities of the Company.  For
purposes of this restriction I will be deemed to own securities that (i) are
owned directly or indirectly by me, including securities held for my benefit by
nominees, custodians, brokers or pledgees; (ii) may be acquired by me within
sixty (60) days of the Effective Date; (iii) are owned directly or indirectly,
by or for my brothers or sisters (whether by whole or half blood), spouse,
ancestors and lineal descendants; or (iv) are owned, directly or indirectly, by
or for a corporation, partnership, estate or trust of which I am a shareholder,
partner or beneficiary, but only to the extent of my proportionate interest
therein as a shareholder, partner or beneficiary thereof.  I further agree that
the Company may impose stop-transfer instructions with respect to securities
subject to the foregoing restrictions until the end of such period.

                                  Very truly yours,



                                  --------------------------------------------


                                          2.


<PAGE>


                                  BROADVISION, INC.


                     -------------------------------------------

                     SERIES B PREFERRED STOCK PURCHASE AGREEMENT

                     -------------------------------------------



                                   JANUARY 31, 1994

<PAGE>

                                  TABLE OF CONTENTS

                                                                            PAGE

SECTION 1 AUTHORIZATION AND SALE OF THE SERIES B PREFERRED STOCK............  1

    1.1  Authorization......................................................  1
    1.2  Sale of Preferred..................................................  1
    1.3  Closing Date.......................................................  1
    1.4  Delivery...........................................................  1

SECTION 2 REPRESENTATIONS AND WARRANTIES OF THE COMPANY.....................  1

    2.1  Organization and Standing.  .......................................  1
    2.2  Corporate Power....................................................  1
    2.3  Subsidiaries.......................................................  2
    2.4  Capitalization.....................................................  2
    2.5  Authorization......................................................  2
    2.6  Material Liabilities...............................................  3
    2.7  Compliance with Other Instruments, etc.............................  3
    2.8  Litigation, etc....................................................  3
    2.9  Registration Rights................................................  3
    2.10 Governmental Consent, etc..........................................  3
    2.11 Offering...........................................................  4
    2.12 Certain Transactions...............................................  4
    2.13 Intellectual Property..............................................  4
    2.14 Employee and Consultant Agreements.................................  5
    2.15 Disclosure.........................................................  5
    2.16 Brokers or Finders.................................................  5
    2.17 No Dividends.......................................................  5
    2.18 Contracts..........................................................  5
    2.19 Employee Compensation Plans........................................  5
    2.20 Related-Party Transactions.........................................  5
    2.21 Manufacturing and Marketing Rights.................................  5
    2.22 Corporate Documents................................................  6

SECTION 3 REPRESENTATIONS AND WARRANTIES OF THE INVESTOR....................  6

    3.1  Authorization......................................................  6
    3.2  Experience.........................................................  6
    3.3  Investment.........................................................  6
    3.4  Rule 144...........................................................  6
    3.5  Ability to Bear Economic Risk......................................  7
    3.6  No Public Market...................................................  7


                                          i.


<PAGE>

                                  TABLE OF CONTENTS
                                     (CONTINUED)

                                                                            PAGE

    3.7  Access to Data.....................................................  7
    3.8  Accredited Investor Status.........................................  7

SECTION 4 CONDITIONS TO CLOSING OF INVESTOR.................................  7

    4.1  Representations and Warranties.....................................  7
    4.2  Covenants..........................................................  7
    4.3  No Material Adverse Change.........................................  7
    4.4  Blue Sky...........................................................  8
    4.5  Board of Directors.................................................  8
    4.6  Compliance Certificate.............................................  8
    4.7  Opinion of Counsel.................................................  8
    4.8  Investors' Rights Agreement........................................  8
    4.9  Certificate of Designation.........................................  8

SECTION 5 CONDITIONS TO CLOSING OF COMPANY..................................  8

    5.1  Representations and Warranties.....................................  8
    5.2  Covenants. ........................................................  8
    5.3  Blue Sky...........................................................  8
    5.4  Investors' Rights Agreement........................................  8

SECTION 6 AFFIRMATIVE COVENANTS OF THE INVESTOR.............................  9

    6.1  Covenant Not To Transfer...........................................  9

SECTION 7 AFFIRMATIVE COVENANTS OF THE COMPANY..............................  9

    7.1  Financial Information..............................................  9
    7.2  Assignment of Rights to Financial Information......................  9
    7.3  Company Strategy Briefings......................................... 10
    7.4  Termination of Covenants........................................... 10

SECTION 8 MISCELLANEOUS..................................................... 10

    8.1  Governing Law...................................................... 10
    8.2  Survival........................................................... 10
    8.3  Successors and Assigns............................................. 10
    8.4  Entire Agreement................................................... 10


                                         ii.

<PAGE>

                                  TABLE OF CONTENTS
                                     (CONTINUED)

                                                                            PAGE

    8.5  Rights of Investor................................................. 10
    8.6  Notices, etc....................................................... 10
    8.7  Expenses........................................................... 11
    8.8  Counterparts....................................................... 11
    8.9  Severability....................................................... 11
    8.10 California Corporate Securities Law................................ 11
    8.11 Approval of Amendments and Waivers................................. 11


EXHIBITS

    A  - Schedule of Investor
    B  - Certificate of Designation of Preferences
    C  - Schedule of Exceptions
    D  - Investors' Rights Agreement
    E  - Form of Legal Opinion to the Investor from Cooley Godward Castro
         Huddleson & Tatum


                                         iii.

<PAGE>

                     SERIES B PREFERRED STOCK PURCHASE AGREEMENT



    THIS AGREEMENT is made as of January 31, 1994 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investor as set forth in Exhibit A
hereto ("Investor").

                                      SECTION 1
                AUTHORIZATION AND SALE OF THE SERIES B PREFERRED STOCK

    1.1  AUTHORIZATION.  The Company has authorized the issuance and sale of
800,000 shares of its Series B Preferred Stock (the "Preferred") having the
rights, preferences, privileges and restrictions set forth in the Certificate of
Designation of Preferences in the form attached to this Agreement as Exhibit B
(the "Certificate").

    1.2  SALE OF PREFERRED.  Subject to the terms and conditions hereof,
Investor agrees to purchase and the Company agrees to sell and issue to Investor
the number of shares of Preferred set forth opposite Investor's name on Exhibit
A at a price of $1.25 per share.

    1.3  CLOSING DATE.  The closing of the purchase and sale of the Preferred
hereunder (the "Closing") shall be held at the law offices of Cooley Godward
Castro Huddleson & Tatum  ("Cooley Godward"), 5 Palo Alto Square, 4th Floor,
Palo Alto, California 94306, on the date of this Agreement or at such other time
and place upon which the Company and the Investor shall agree (the date of the
Closing is hereinafter referred to as the "Closing Date").

    1.4  DELIVERY.  At the Closing the Company will deliver to Investor a
certificate representing the shares of Preferred that Investor is purchasing
against payment of the purchase price therefor by wire transfer or by check
payable to the order of the Company.

                                      SECTION 2
                    REPRESENTATIONS AND WARRANTIES OF THE COMPANY

    Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to Investor as follows:

    2.1  ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

    2.2  CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement and
the Investors' Rights Agreement


                                          1.

<PAGE>

substantially in the form attached hereto as Exhibit D (the "Investors' Rights
Agreement") (the Agreement and the Investors' Rights Agreement are hereinafter
collectively referred to as the "Agreements"), to sell and issue the Preferred
under this Agreement, to issue the Common Stock issuable upon conversion of the
Preferred and to carry out and perform its obligations under the terms of the
Agreements, including all exhibits and schedules hereto and thereto.

    2.3  SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity.

    2.4  CAPITALIZATION.  The authorized capital stock of the Company consists,
or immediately prior to the Closing will consist, of 17,000,000 shares of Common
Stock, of which 5,700,000 are issued and outstanding and 6,000,000 shares of
Preferred Stock, of which 4,300,000 are designated Series A Preferred Stock (of
which 4,266,667 are issued and outstanding), and 1,400,000 are designated Series
B Preferred Stock (of which 800,000 will be issued and outstanding immediately
after the Closing).  The outstanding shares of Common and Series A Preferred
Stock are owned by the shareholders set forth and in the numbers specified on
Exhibit C.  No other shares of capital stock are outstanding.  All such issued
and outstanding shares have been duly authorized and validly issued and are
fully paid and nonassessable.  The Preferred has the rights, preferences,
privileges and restrictions set forth in the Certificate.  Except for (i) the
conversion privileges of the Series A Preferred Stock and the Series B Preferred
Stock specified in the Certificate of Incorporation of the Company, as amended,
and the Certificate, (ii) the obligations of the holders of the Series A
Preferred Stock to purchase Series B Preferred Stock; and (iii) the arrangements
with respect to employee stock set forth in Exhibit C, there are no options,
warrants, conversion privileges or other rights presently outstanding to
purchase or otherwise acquire any authorized but unissued shares of the
Company's capital stock or other securities of the Company.  All outstanding
securities of the Company were issued in compliance with the registration or
qualification provisions of all applicable U.S. federal and state securities
laws.

    2.5  AUTHORIZATION.  All corporate action on the part of the Company, its
officers, directors and shareholders necessary for the authorization, execution,
delivery and performance of the Agreements by the Company, the authorization,
sale, issuance and delivery of the Preferred (and the Common Stock issuable upon
conversion of the Preferred) and the performance of the Company's obligations
under the Agreements has been taken or will be taken prior to the Closing.  The
Agreements, when executed and delivered by the Company, will constitute valid
and binding obligations of the Company enforceable in accordance with their
terms, subject to laws of general application relating to bankruptcy,
insolvency, the relief of debtors, general equity principles, and limitations
upon rights to indemnity.  The Preferred, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements and under applicable federal and state securities laws.  The
Common Stock issuable upon conversion of the Preferred has been duly and validly
reserved and, when issued in compliance with the provisions of this Agreement,
will be duly and validly issued, fully paid and nonassessable and free of
restrictions on transfer other than restrictions under the Agreements, the right
of first refusal provided in the Company's Bylaws, and applicable federal


                                          2.

<PAGE>

and state securities laws.  The Preferred is not subject to any preemptive
rights or rights of first refusal.

    2.6  MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
formation and ongoing business of the Company, the issuance of Common Stock to
its founder and the issuance of the Preferred in connection with this Agreement;
(3) liabilities incurred in the ordinary course of business that do not exceed
$50,000 in the aggregate; and (4) as set forth in Exhibit C.

    2.7  COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and will
not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of its
Certificate of Incorporation or Bylaws or any term or provision of any mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and performing the Agreements and the transactions contemplated thereunder
be, in violation of any order addressed specifically to the Company nor, to the
best of the Company's knowledge, any order, statute, rule or regulation
applicable to the Company.

    2.8  LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency (nor, to the best of the Company's knowledge, is there any
basis therefor).  There is no judgment, decree, or order of any court in effect
against the Company and the Company is not in default with respect to any order
of any governmental authority to which the Company is a party or by which it is
bound.  There is no action, suit, proceeding, or investigation by the Company
currently pending or which the Company presently intends to initiate.

    2.9  REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued.

    2.10 GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization of
or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.


                                          3.

<PAGE>

    2.11 OFFERING.  Subject to the accuracy of the representations set forth in
Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to this
Agreement and the issuance of the Common Stock to be issued upon conversion of
the Preferred constitute transactions exempt from the registration requirements
of Section 5 of the Securities Act of 1933, as amended (the "Securities Act").

    2.12 CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material transaction other than as approved by its Board of Directors or in the
ordinary course of business or agreed to any of the foregoing other than with
respect to transactions relating to this Agreement.

    2.13 INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license on commercially reasonable terms sufficient legal rights
to all patents, copyrights, trade secrets, information, proprietary rights and
processes (collectively "Proprietary Information") necessary for its business as
now conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers, employees and consultants substantially in the forms referenced in
Section 2.14 below, there are no outstanding options, licenses, or agreements of
any kind relating to the foregoing, nor is the Company bound by or a party to
any options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
information, proprietary rights and processes of any other person or entity.
The Company has not received any communications alleging that the Company has
violated or infringed or that the Company would, by conducting its business as
proposed, violate or infringe any of the patents, trademarks, service marks,
trade names, copyrights or trade secrets or other proprietary rights of any
other person or entity.  Neither the execution nor delivery of this Agreement,
nor the carrying on of the Company's business by the employees of and
consultants to the Company, nor the conduct of the Company's business as now
conducted or as proposed, will, to the Company's knowledge, conflict with or
result in a breach of the terms, conditions, or provisions of, or constitute a
default under, any contract, covenant, or instrument under which any of such
employees is now obligated.  The Company does not believe it is or will be
necessary to utilize any inventions of any of its employees (or people it
currently intends to hire) made prior to their employment by the Company.


                                          4.

<PAGE>

    2.14 EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants of
the Company have entered into proprietary information and inventions agreements,
substantially in the Company's standard forms and, to the best of the Company's
knowledge, none of the Company's current or former employees or consultants is
in violation of such agreements.

    2.15 DISCLOSURE.  None of the representations or warranties made by the
Company in this Agreement and no information in the Exhibits hereto contain any
untrue statement of a material fact or omit to state a material fact necessary
in order to make the statements contained herein and therein not misleading.

    2.16 BROKERS OR FINDERS.  The Company has not entered into any agreement or
arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

    2.17 NO DIVIDENDS.  The Company has not made any declaration, setting aside
for payment or other distribution in respect of any of the Company's capital
stock or any direct or indirect redemption, repurchase or other acquisition of
any of such stock.

    2.18 CONTRACTS.  Except as listed on Exhibit C, the Company is not party to
any contract or agreement (i) with expected receipts or expenditures in excess
of $10,000, (ii) involving a license or grant of rights to or from the Company
involving patents, trademarks, copyrights, or other proprietary information
applicable to the business of the Company, (iii) with provisions restricting or
affecting the development, manufacture, or distribution of the Company's
products or services, or (iv) that provides indemnification by the Company with
respect to infringements of proprietary rights.

    2.19 EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other employee compensation
agreements.  Subject to general principles related to wrongful termination of
employees, the employment of each officer and employee of the Company is
terminable at the will of the Company.

    2.20 RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of the
Company or member of his or her immediate family is indebted to the Company, nor
is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has a business
relationship, or any firm or corporation that competes with the Company, except
that employees, officers, or directors of the Company and members of their
immediate families may own stock in publicly traded companies that may have
business relationships with or may compete with the Company.

    2.21 MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person,


                                          5.

<PAGE>

corporation, partnership or other entity, and is not bound by any agreement that
affects the Company's exclusive right to develop, manufacture, assemble,
distribute, market, or sell its products, and has not licensed or sold any of
its technology or proprietary information to any person, corporation,
partnership or other entity.

    2.22 CORPORATE DOCUMENTS.  The Company has furnished the Investor with
copies of the Certificate of Incorporation and Bylaws as currently in effect.
Said copies are true, correct, and complete and contain all amendments through
the Closing Date.

                                      SECTION 3
                    REPRESENTATIONS AND WARRANTIES OF THE INVESTOR

    Investor hereby represents and warrants to the Company as follows:

    3.1  AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of Investor, enforceable in accordance with their terms except as
the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity (regardless
of whether such enforceability is considered in a proceeding in equity or at
law).  Investor is authorized and has full right and power to purchase the
Preferred, and the person signing the Agreements and any other instrument
executed and delivered hereby on behalf of such entity has been duly authorized
by such entity and has full power and authority to do so.

    3.2  EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

    3.3  INVESTMENT.  The Investor is acquiring the Preferred (and any Common
Stock issuable upon conversion of the Preferred) for investment for its own
account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.

    3.4  RULE 144.  The Investor acknowledges that the Preferred must be held
indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the


                                          6.

<PAGE>

securities to be sold, the sale being through a "broker's transaction" or in
transactions directly with a "market maker" (as provided by Rule 144(f)) and the
number of shares being sold during any three-month period not exceeding
specified limitations.  The Investor is aware that the conditions for resale set
forth in Rule 144 have not been satisfied and that the Company has no plan to
satisfy these conditions in the foreseeable future.

    3.5  ABILITY TO BEAR ECONOMIC RISK.  The Investor understands that
investment in the Preferred involves a high degree of risk, and represents that
it is able, without impairing its financial condition, to hold the Preferred for
an indefinite period of time and to suffer a complete loss on its investment.

    3.6  NO PUBLIC MARKET.  The Investor understands that no public market now
exists for any of the securities issued by the Company and that it is unlikely
that a public market will ever exist for the Preferred.

    3.7  ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to describe the aspects of the Company's
business and prospects which the Company believes to be material.

    3.8  ACCREDITED INVESTOR STATUS.  Investor is an "accredited investor" as
that term is defined in Regulation D, Rule 501 by reason of being a corporation,
not formed for the specific purpose of acquiring the securities being purchased
hereunder, with total assets in excess of US $5,000,000.

                                      SECTION 4
                          CONDITIONS TO CLOSING OF INVESTOR

    Investor's obligation to purchase the Preferred at the Closing is subject
to the fulfillment to its satisfaction on or prior to the Closing Date of the
following conditions:

    4.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Company contained in Section 2 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the date of the Closing.

    4.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by the Company on or prior to the Closing Date shall
have been performed or complied with in all respects.

    4.3  NO MATERIAL ADVERSE CHANGE.  There shall have been no material adverse
change in the Company's financial condition, affairs or prospects between the
date of this Agreement and the Closing Date, if different.


                                          7.

<PAGE>

    4.4  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    4.5  BOARD OF DIRECTORS.  The Board of Directors of the Company immediately
following the Closing will consist of Pehong Chen, David L. Anderson and Yogen
K. Dalal.

    4.6  COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

    4.7  OPINION OF COUNSEL.  The Investor shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

    4.8  INVESTORS' RIGHTS AGREEMENT.  The Company and Investor shall have
entered into the Investors' Rights Agreement.

    4.9  CERTIFICATE OF DESIGNATION.  The Certificate shall have been filed
with the Secretary of State of Delaware.

                                      SECTION 5
                           CONDITIONS TO CLOSING OF COMPANY

    The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:

    5.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Investor contained in Section 3 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the Closing.

    5.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by Investor on or prior to the Closing Date shall have
been performed or complied with in all respects.

    5.3  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    5.4  INVESTORS' RIGHTS AGREEMENT.  The Company and Investor shall have
entered into the Investors' Rights Agreement.


                                          8.

<PAGE>

                                      SECTION 6
                        AFFIRMATIVE COVENANTS OF THE INVESTOR

    6.1  COVENANT NOT TO TRANSFER.  Investor hereby agrees not to transfer the
Preferred (and any Common Stock into which the Preferred may be converted)
except upon the conditions set forth in the Section 1.1 of the Investors' Rights
Agreement.

                                      SECTION 7

                         AFFIRMATIVE COVENANTS OF THE COMPANY

    7.1  FINANCIAL INFORMATION.  The Company will furnish the following reports
to Investor for so long as Investor is a holder of (or is entitled to receive
upon conversion) Registrable Securities (as defined in the Investors' Rights
Agreement, hereinafter referred to as the "Registrable Securities" for purposes
of this Section 7) equalling not less than 1 percent of the Company's then
outstanding shares (calculated on an as-converted basis).

         (a)  As soon as practicable after the end of each fiscal year, and in
any event within 90 days thereafter, audited consolidated balance sheets of the
Company and its subsidiaries, if any, as of the end of such fiscal year, and
audited consolidated statements of income, shareholders' equity and cash flow of
the Company and its subsidiaries, if any, for such year, prepared in accordance
with generally accepted accounting principles and setting forth in each case in
comparative form the figures for the previous fiscal year, all in reasonable
detail and certified by independent public accountants of recognized national
standing selected by the Company;

         (b)  As soon as practicable after the end of every quarter in each
fiscal year of the Company and in any event within 30 days thereafter, an
unaudited consolidated balance sheet of the Company and its subsidiaries, if
any, as of the end of each such quarterly period, and consolidated statements of
income and cash flow of the Company and its subsidiaries for such period and for
the current fiscal year to date prepared in accordance with generally accepted
accounting principles (other than for accompanying notes), all in reasonable
detail and signed, subject to changes resulting from year-end audit adjustments,
by the principal financial or accounting officer of the Company;

         (c)  Contemporaneously with delivery to the holders of Common Stock, a
copy of each report of the Company delivered to holders of Common Stock.

    7.2  ASSIGNMENT OF RIGHTS TO FINANCIAL INFORMATION.  The rights granted
pursuant to Section 7.1 may be assigned or otherwise conveyed by the Investor
(or by any permitted transferee of any such rights) only in connection with the
transfer to a single transferee of Registrable Securities equalling not less
than 1 percent of the Company's then outstanding shares (calculated on an as-
converted basis) (including, for such purposes transfers by affiliates of a
transferror) or upon the written consent of the Company which consent shall not
be unreasonably withheld.


                                          9.

<PAGE>

    7.3  COMPANY STRATEGY BRIEFINGS.  The Company will conduct semi-annual
reviews of Company strategy with Investor, which shall include the presentation
of information with respect to the Company's operating budget, at the offices of
the Company at times mutually agreeable to the Company and the Investor.

    7.4  TERMINATION OF COVENANTS.  The covenants set forth in Sections 7.1,
7.2 and 7.3 shall terminate and be of no further force or effect after the
earlier of (a) the date upon which a registration statement filed by the Company
under the Securities Act in connection with the firm commitment underwritten
public offering of its securities first becomes effective, or (b) the date when
none of the Preferred is outstanding.

                                      SECTION 8
                                    MISCELLANEOUS

    8.1  GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

    8.2  SURVIVAL.  The representations, warranties, covenants and agreements
made herein shall survive any investigation made by Investor and the closing of
the transactions contemplated hereby.  All statements as to factual matters
contained in this Agreement or in any certificate or other instrument delivered
by or on behalf of the Company pursuant to this Agreement shall be deemed to be
made as of the date of this Agreement, and not necessarily as of some later
date.

    8.3  SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investor to purchase the Preferred shall
not be assignable without the consent of the Company.

    8.4  ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

    8.5  RIGHTS OF INVESTOR.  Each holder of the Preferred (and Common Stock
issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.

    8.6  NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid,


                                         10.

<PAGE>

or otherwise delivered by hand or by messenger, addressed (a) if to the
Investor, to Investors' addresses set forth on the signature page hereof or at
such other address as shall have been furnished to the Company in writing by
Investor or (b) if to the Company, to the address of its principal executive
office and addressed to the attention of the Corporate Secretary, or at such
other address or addresses as the Company shall have furnished in writing to the
Investor.  All notices and other communications mailed pursuant to the
provisions of this Section 8.6 shall be deemed delivered when mailed.

    8.7  EXPENSES.  Each party to this Agreement shall bear its own expenses
and legal fees incurred by it with respect to this Agreement and all related
transactions and agreements.

    8.8  COUNTERPARTS.  This Agreement may be executed in counterparts, each of
which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

    8.9  SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

    8.10 CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities which
are the subject of this Agreement has not been qualified with the Commissioner
of corporations of the state of California, and the issuance of such securities
or the payment or receipt of any part of the consideration therefor prior to
such qualification, if required by law, is unlawful.  The rights of all parties
to this agreement are expressly conditioned upon such qualification being
obtained, if required by law.

    8.11 APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may be
amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not consenting) all shares previously disposed of by the Investor
or transferees pursuant to one or more registration statements under the
Securities Act or pursuant to Rule 144 thereunder.  Any amendment, termination
or waiver effected in accordance with this section shall be binding upon each
holder of any securities issued pursuant to this Agreement (including securities
into which


                                         11.

<PAGE>

such securities have been converted or exchanged), each future holder of any or
all such securities and the Company.

    The foregoing Agreement is hereby executed as of the date first above
written.

BROADVISION, INC.



By:       /s/ Pehong Chen
   --------------------------------
         PEHONG CHEN
         President

Address: 3 Lagoon Drive, Suite 350
         Redwood City, CA  94065


INVESTOR

ITOCHU CORPORATION



By:      /s/ Bunei Yoshizumi
   --------------------------------

Address: 5-1, Kita-Aoyama, 2-Chome
         Minato-Ku, Tokyo 107-77
         Japan


                                         12.

<PAGE>

                                      EXHIBIT A

                                SCHEDULE OF INVESTORS


                                             SERIES B
                                         PREFERRED SHARES        PRICE

Itochu Corporation                           800,000         $1,000,000.00



<PAGE>


                                  BROADVISION, INC.



                     -------------------------------------------

                     SERIES B PREFERRED STOCK PURCHASE AGREEMENT

                     -------------------------------------------



                                   NOVEMBER 7, 1994


<PAGE>

                                  TABLE OF CONTENTS
                                                                            Page
                                                                            ----

SECTION 1     AUTHORIZATION AND SALE OF THE SERIES B PREFERRED STOCK........  1
     1.1      Authorization.................................................  1
     1.2      Sale of Preferred.............................................  1
     1.3      Closing Date..................................................  1
     1.4      Delivery......................................................  1

SECTION 2     REPRESENTATIONS AND WARRANTIES OF THE COMPANY.................  1
     2.1      Organization and Standing.  ..................................  1
     2.2      Authorization.................................................  1

SECTION 3     REPRESENTATIONS AND WARRANTIES OF THE INVESTORS...............  2
     3.1      Authorization.................................................  2
     3.2      Experience....................................................  2
     3.3      Investment....................................................  2
     3.4      Rule 144......................................................  2
     3.5      Accredited Investors..........................................  3
     3.6      No Public Market..............................................  3
     3.7      Access to Data................................................  3

SECTION 4     CONDITIONS TO CLOSING OF INVESTORS............................  3
     4.1      Representations and Warranties................................  3
     4.2      Covenants.....................................................  3
     4.3      Blue Sky......................................................  3

SECTION 5     CONDITIONS TO CLOSING OF COMPANY..............................  4
     5.1      Representations and Warranties................................  4
     5.2      Covenants. ...................................................  4
     5.3      Blue Sky......................................................  4

SECTION 6     MISCELLANEOUS.................................................  4
     6.1      Governing Law.................................................  4
     6.2      Survival......................................................  4
     6.3      Successors and Assigns........................................  4
     6.4      Entire Agreement..............................................  4
     6.5      Rights of Investors...........................................  4
     6.6      Notices, etc..................................................  5
     6.7      Expenses......................................................  5
     6.8      Counterparts..................................................  5
     6.9      Severability..................................................  5
     6.10     California Corporate Securities Law...........................  5
     6.11     Approval of Amendments and Waivers............................  5


                                          i.

<PAGE>

EXHIBITS
     A  -  Schedule of Investors
     B  -  Certificate of Designation of Preferences of Series B Preferred


                                         ii.

<PAGE>

                     SERIES B PREFERRED STOCK PURCHASE AGREEMENT



     THIS AGREEMENT is made as of November 7, 1994 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto ("Investors").

                                      SECTION 1
                AUTHORIZATION AND SALE OF THE SERIES B PREFERRED STOCK

     1.1      AUTHORIZATION.  The Company has authorized the issuance and sale
of 533,333 shares of its Series B Preferred Stock (the "Preferred") having the
rights, preferences, privileges and restrictions set forth in the Certificate of
Designation of Preferences of Series B Preferred Stock in the form attached to
this Agreement as Exhibit B (the "Certificate").

     1.2      SALE OF PREFERRED.  Subject to the terms and conditions hereof,
each Investor severally agrees to purchase and the Company agrees to sell and
issue to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of $1.25 per share.

     1.3      CLOSING DATE.  The closing of the purchase and sale of the
Preferred hereunder (the "Closing") shall be held at the principal office of
BroadVision Inc., 3 Lagoon Drive, Suite 350, Redwood City, California
4065-1561, on the date of this Agreement or at such other time and place upon
which the Company and the Investors shall agree (the date of the Closing is
hereinafter referred to as the "Closing Date").

     1.4      DELIVERY.  At the Closing the Company will deliver to each
Investor a certificate representing the shares of Preferred that such Investor
is purchasing against payment of the purchase price therefor by wire transfer or
by check payable to the order of the Company.

                                      SECTION 2
                    REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company hereby represents and warrants to each Investor as follows:

     2.1      ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

     2.2      AUTHORIZATION.  All corporate action on the part of the Company,
its officers, directors and shareholders necessary for the authorization,
execution, delivery and performance of this Agreement by the Company, the
authorization, sale, issuance and delivery of the Preferred (and the Common
Stock issuable upon conversion of the Preferred) and the performance of the
Company's obligations under this Agreement has been taken or will be taken


<PAGE>

prior to the Closing.  This Agreement constitutes a valid and binding obligation
of the Company enforceable in accordance with its terms, subject to laws of
general application relating to bankruptcy, insolvency, the relief of debtors,
general equity principles, and limitations upon rights to indemnity.  The
Preferred, when issued in compliance with the provisions of this Agreement, will
be duly and validly issued, fully paid and nonassessable.  The Common Stock
issuable upon conversion of the Preferred has been duly and validly reserved
and, when issued in compliance with the provisions of this Agreement, will be
duly and validly issued, fully paid and nonassessable.  The Preferred is not
subject to any preemptive rights or rights of first refusal.

                                      SECTION 3
                   REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

     Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

     3.1      AUTHORIZATION.  The Agreements constitute valid and legally
binding obligations of such Investor, enforceable in accordance with their terms
except as the enforceability thereof may be subject to the effect of (i) any
applicable bankruptcy, insolvency, reorganization or other law relating to or
affecting creditors' rights generally, and (ii) general principles of equity
(regardless of whether such enforceability is considered in a proceeding in
equity or at law).  Such Investor is authorized and has full right and power to
purchase the Preferred, and the person signing the Agreements and any other
instrument executed and delivered hereby on behalf of such entity has been duly
authorized by such entity and has full power and authority to do so.
     3.2      EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

     3.3      INVESTMENT.  The Investor is acquiring the Preferred (and any
Common Stock issuable upon conversion of the Preferred) for investment for its
own account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.

     3.4      RULE 144.  The Investor acknowledges that the Preferred must be
held indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public


                                          2.

<PAGE>

market for the shares, the availability of certain current public information
about the Company, the resale occurring not less than two years after a party
has purchased and paid for the securities to be sold, the sale being through a
"broker's transaction" or in transactions directly with a "market maker" (as
provided by Rule 144(f)) and the number of shares being sold during any
three-month period not exceeding specified limitations.  The Investor is aware
that the conditions for resale set forth in Rule 144 have not been satisfied and
that the Company has no plan to satisfy these conditions in the foreseeable
future.

     3.5      ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982.

     3.6      NO PUBLIC MARKET.  The Investor understands that no public market
now exists for any of the securities issued by the Company and that it is
unlikely that a public market will ever exist for the Preferred.

     3.7      ACCESS TO DATA.  The Investor has had an opportunity to discuss
the Company's business, management and financial affairs with its management.
The Investor understands that such discussions, as well as any written
information issued by the Company, were intended to describe the aspects of the
Company's business and prospects which the Company believes to be material.

                                      SECTION 4
                          CONDITIONS TO CLOSING OF INVESTORS

     Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

     4.1      REPRESENTATIONS AND WARRANTIES.  The representations and
warranties of the Company contained in Section 2 shall be true on and as of the
Closing with the same effect as though such representations and warranties had
been made on and as of the date of the Closing.

     4.2      COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing Date
shall have been performed or complied with in all respects.

     4.3      BLUE SKY.  The Company shall have obtained all necessary Blue Sky
law permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

                                      SECTION 5
                           CONDITIONS TO CLOSING OF COMPANY

     The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:


                                          3.

<PAGE>

     5.1      REPRESENTATIONS AND WARRANTIES.  The representations and
warranties of the Investors contained in Section 3 shall be true on and as of
the Closing with the same effect as though such representations and warranties
had been made on and as of the Closing.

     5.2      COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by Investors on or prior to the Closing Date
shall have been performed or complied with in all respects.

     5.3      BLUE SKY.  The Company shall have obtained all necessary Blue Sky
law permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

                                      SECTION 6
                                    MISCELLANEOUS

     6.1      GOVERNING LAW.  This Agreement shall be governed by the laws of
the State of California as applicable to contracts entered into and performed
entirely within the State of California.

     6.2      SURVIVAL.  The representations, warranties, covenants and
agreements made herein shall survive any investigation made by Investors and the
closing of the transactions contemplated hereby.  All statements as to factual
matters contained in this Agreement or in any certificate or other instrument
delivered by or on behalf of the Company pursuant to this Agreement shall be
deemed to be made as of the date of this Agreement, and not necessarily as of
some later date.

     6.3      SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company.

     6.4      ENTIRE AGREEMENT.  This Agreement and the other documents
delivered pursuant hereto constitute the full and entire understanding and
agreement between the parties with regard to the subjects hereof and thereof.

     6.5      RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common
Stock issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.


                                          4.

<PAGE>

     6.6      NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 6.6 shall be
deemed delivered when mailed.

     6.7      EXPENSES.  Each party to this Agreement shall bear its own
expenses and legal fees incurred by it with respect to this Agreement and all
related transactions and agreements.

     6.8      COUNTERPARTS.  This Agreement may be executed in counterparts,
each of which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

     6.9      SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

     6.10     CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities
which are the subject of this Agreement has not been qualified with the
Commissioner of corporations of the state of California, and the issuance of
such securities or the payment or receipt of any part of the consideration
therefor prior to such qualification, if required by law, is unlawful.  The
rights of all parties to this agreement are expressly conditioned upon such
qualification being obtained, if required by law.

     6.11     APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement
may be amended or terminated and the observance of any term of this Agreement
may be waived (either generally or in a particular instance and either
retroactively or prospectively) with the written consent of the Company and the
holders of a majority of the outstanding Preferred Stock sold under this
Agreement, and Common Stock issued upon conversion thereof (calculated on an
as-converted basis), excluding from the determination of such a majority (both
in determining the total number of such shares outstanding and the number of
such shares consenting or not consenting) all shares previously disposed of by
the Investors or transferees pursuant to one or more registration statements
under the Securities Act or pursuant to Rule 144 thereunder.  Any amendment,
termination or waiver effected in accordance with this section shall be binding
upon each holder of any securities issued pursuant to this Agreement (including
securities into which such securities have been converted or exchanged), each
future holder of any or all such securities and the Company.


                                          5.

<PAGE>

     The foregoing Agreement is hereby executed as of the date first above
written.

BROADVISION, INC.



By:         /s/ Pehong Chen
   -------------------------------------
              PEHONG CHEN
              President

Address:      3 Lagoon Drive, Suite 350
              Redwood City, CA  94065-1561


INVESTORS

STANFORD UNIVERSITY



By:         /s/ Carol Gilmer
   -------------------------------------
              CAROL GILMER

Address:      Stanford Management Company
              2770 Sand Hill Road
              Menlo Park, CA  94025


GC&H INVESTMENTS,
A CALIFORNIA GENERAL PARTNERSHIP



By:        /s/  John L. Cardoza
   -------------------------------------
              JOHN L. CARDOZA,
              EXECUTIVE PARTNER

Address:      One Maritime Plaza, 20th Floor
              San Francisco, CA  94111-3580


                                          6.

<PAGE>


          /s/ Koh Boon Hwee
- ----------------------------------------
KOH BOON HWEE

Address:      c/o Wuthlem Holdings, Ltd.
              177 River Valley Road, #05-01
              Liang Court Complex
              Singapore 0617


        /s/ Ikuo Minakata
- ----------------------------------------
IKUO MINAKATA

Address:      Info Systems Lab.
              1006, Kadoma, Kadoma-Shi
              Osaka, 571 Japan


          /s/ Andy Chase
- ----------------------------------------
ANDY CHASE

Address:      3000 San Hill Road, 3-190
              Menlo Park, CA  94025



THE SIEBEL TRUST



By:      /s/  Tom Siebel
   -------------------------------------
     Tom Siebel

Address:      2909 Woodside Road
              Woodside, CA  94062


                                          7.

<PAGE>

        /s/  Elserino Piol
- ----------------------------------------
ELSERINO PIOL

Address:      c/o Ms. Alexandra Giurgiu
              Managing Director
              Olivetti Management Inc.
              70 E. 55th Street
              New York, NY  10022


MAYFIELD VII


By       /s/   Yogen K. Dalal
  --------------------------------------

Address:      2800 Sand Hill Road
              Menlo Park, CA  94025


SUTTER HILL VENTURES,
A CALIFORNIA LIMITED PARTNERSHIP


By       /s/  David L. Anderson
  --------------------------------------

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304


TOW PARTNERS,
A CALIFORNIA LIMITED PARTNERSHIP


By        /s/  Paul M. Wythes
  --------------------------------------

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304

                                          8.
<PAGE>


ANVEST, L.P.


By        /s/  David L. Anderson
    ------------------------------------

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304



SAUNDERS HOLDINGS, L.P.


By       /s/  G. Leonard Baker
    ------------------------------------

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304


     /s/  William H. Younger, Jr.
- ----------------------------------------
WILLIAM H. YOUNGER, JR.

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304


           /s/  Tench Coxe
- ----------------------------------------
TENCH COXE

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304


       /s/  Ronald L. Perkins
- ----------------------------------------
RONALD L. PERKINS

Address:      755 Page Mill Road
              Suite A-200
              Palo Alto, CA  94304


                                          9.

<PAGE>

GENSTAR INVESTMENT CORPORATION


By       /s/  Richard D. Paterson
    ------------------------------------

Address:      Metro Tower, Suite 1170
              Foster City, CA  94404
              Attn:  R.D. Paterson


WELLS FARGO BANK, TRUSTEE
SHV M/P/T FBO G. LEONARD BAKER, JR.


By     /s/  Christopher M. Peterson
    ------------------------------------

Address:      P.O. Box 63050 MAC 0188-161
              San Francisco, CA  94163
              Attn:  Vicki Bandel


WELLS FARGO BANK, TRUSTEE
SHV M/P/T FBO DAVID L. ANDERSON


By      /s/  Christopher M. Peterson
    ------------------------------------

Address:      P.O. Box 63050 MAC 0188-161
              San Francisco, CA  94163
              Attn:  Vicki Bandel


WELLS FARGO BANK, TRUSTEE
SHV M/P/T FBO TENCH COXE


By     /s/  Christopher M. Peterson
    ------------------------------------

Address:      P.O. Box 63050 MAC 0188-161
              San Francisco, CA  94163
              Attn:  Vicki Bandel


                                         10.

<PAGE>

MAYFIELD ASSOCIATES FUND II



By         /s/  Yogen K. Dalal
  --------------------------------------

Address:      2800 Sand Hill Road
              Suite 250
              Menlo Park, CA  94025
              Attn: Deborah Kranz


                                         11.

<PAGE>

                                      EXHIBIT A
                                SCHEDULE OF INVESTORS
                                                        Series B
                                                       Preferred
                                                          Shares        Price
                                                       ---------        -----

Stanford University                                       11,564     $14,455.00
GC&H Investments, a California general partnership         6,075       7,593.75
Koh Boon Hwee                                              6,608       8,260.00
Ikuo Minakata                                                826       1,032.00
Andy Chase                                                 3,304       4,130.00
The Siebel Trust                                           3,304       4,130.00
Elserino Piol                                              1,652       2,065.00
Mayfield VII                                             237,500     296,875.00
Mayfield Associates Fund II                               12,500      15,625.00
Sutter Hill Ventures, a California limited partnership   183,823     229,778.75
Tow Partners, a California limited partnership            15,702      19,627.50
Anvest, L.P.                                               1,653       2,066.25
Saunders Holdings, L.P.                                    8,265      10,331.25
William H. Younger, Jr.                                    8,265      10,331.25
Tench Coxe                                                 2,066       2,582.50
Ronald L. Perkins                                          1,770       2,212.50
Genstar Investment Corporation                             4,902       6,127.50
Wells Fargo Bank, Trustee SHV M/P/T FBO G.
Leonard Baker, Jr.                                         7,438       9,297.50
Wells Fargo Bank, Trustee SHV M/P/T FBO
David L. Anderson                                         14,050      17,562.50
Wells Fargo Bank, Trustee SHV M/P/T FBO                    2,066       2,582.50
Tench Coxe
                                                         533,333     666,666.25



<PAGE>

                                BROADVISION, INC.


- -------------------------------------------------------------------------------
                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT
- -------------------------------------------------------------------------------


                                  MAY 26, 1995



<PAGE>
                                TABLE OF CONTENTS

                                                                            PAGE

SECTION 1    AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK. . . . .   1

      1.1    Authorization . . . . . . . . . . . . . . . . . . . . . . . . .   1
      1.2    Sale of Preferred . . . . . . . . . . . . . . . . . . . . . . .   1
      1.3    Closing Date. . . . . . . . . . . . . . . . . . . . . . . . . .   1
      1.4    Subsequent Sale of Series C Preferred Stock . . . . . . . . . .   1
      1.5    Delivery. . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

SECTION 2    REPRESENTATIONS AND WARRANTIES OF THE COMPANY . . . . . . . . .   2

      2.1    Organization and Standing.  . . . . . . . . . . . . . . . . . .   2
      2.2    Corporate Power . . . . . . . . . . . . . . . . . . . . . . . .   2
      2.3    Subsidiaries. . . . . . . . . . . . . . . . . . . . . . . . . .   2
      2.4    Capitalization. . . . . . . . . . . . . . . . . . . . . . . . .   2
      2.5    Authorization . . . . . . . . . . . . . . . . . . . . . . . . .   3
      2.6    Material Liabilities. . . . . . . . . . . . . . . . . . . . . .   3
      2.7    Compliance with Other Instruments, etc. . . . . . . . . . . . .   3
      2.8    Litigation, etc . . . . . . . . . . . . . . . . . . . . . . . .   3
      2.9    Registration Rights . . . . . . . . . . . . . . . . . . . . . .   4
      2.10   Governmental Consent, etc.. . . . . . . . . . . . . . . . . . .   4
      2.11   Offering. . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
      2.12   Certain Transactions. . . . . . . . . . . . . . . . . . . . . .   4
      2.13   Intellectual Property . . . . . . . . . . . . . . . . . . . . .   4
      2.14   Employee and Consultant Agreements. . . . . . . . . . . . . . .   5
      2.15   Disclosure. . . . . . . . . . . . . . . . . . . . . . . . . . .   5
      2.16   Brokers or Finders. . . . . . . . . . . . . . . . . . . . . . .   5
      2.17   No Dividends. . . . . . . . . . . . . . . . . . . . . . . . . .   5
      2.18   Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
      2.19   Employee Compensation Plans . . . . . . . . . . . . . . . . . .   6
      2.20   Related-Party Transactions. . . . . . . . . . . . . . . . . . .   6
      2.21   Manufacturing and Marketing Rights. . . . . . . . . . . . . . .   6
      2.22   Corporate Documents . . . . . . . . . . . . . . . . . . . . . .   6

SECTION 3    REPRESENTATIONS AND WARRANTIES OF THE INVESTORS . . . . . . . .   6

      3.1    Authorization . . . . . . . . . . . . . . . . . . . . . . . . .   6
      3.2    Experience. . . . . . . . . . . . . . . . . . . . . . . . . . .   7
      3.3    Investment. . . . . . . . . . . . . . . . . . . . . . . . . . .   7
      3.4    Rule 144. . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
      3.5    Accredited Investors. . . . . . . . . . . . . . . . . . . . . .   7
      3.6    No Public Market. . . . . . . . . . . . . . . . . . . . . . . .   7


                                        i.
<PAGE>

                                TABLE OF CONTENTS
                                   (CONTINUED)
                                                                            PAGE

      3.7    Access to Data. . . . . . . . . . . . . . . . . . . . . . . . .   7
      3.8    Residence . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

SECTION 4    CONDITIONS TO CLOSING OF INVESTORS. . . . . . . . . . . . . . .   8

      4.1    Representations and Warranties. . . . . . . . . . . . . . . . .   8
      4.2    Covenants . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
      4.3    No Material Adverse Change. . . . . . . . . . . . . . . . . . .   8
      4.4    Blue Sky. . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
      4.5    Board of Directors. . . . . . . . . . . . . . . . . . . . . . .   8
      4.6    Compliance Certificate. . . . . . . . . . . . . . . . . . . . .   8
      4.7    Opinion of Counsel. . . . . . . . . . . . . . . . . . . . . . .   8
      4.8    Investors' Rights Agreement . . . . . . . . . . . . . . . . . .   8
      4.9    Amended and Restated Certificate of Incorporation . . . . . . .   8

SECTION 5    CONDITIONS TO CLOSING OF COMPANY. . . . . . . . . . . . . . . .   9

      5.1    Representations and Warranties. . . . . . . . . . . . . . . . .   9
      5.2    Covenants.  . . . . . . . . . . . . . . . . . . . . . . . . . .   9
      5.3    Blue Sky. . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
      5.4    Investors' Rights Agreement . . . . . . . . . . . . . . . . . .   9
      5.5    Amended and Restated Certificate of Incorporation . . . . . . .   9

SECTION 6    MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . .   9

      6.1    Governing Law . . . . . . . . . . . . . . . . . . . . . . . . .   9
      6.2    Survival. . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
      6.3    Successors and Assigns. . . . . . . . . . . . . . . . . . . . .   9
      6.4    Entire Agreement. . . . . . . . . . . . . . . . . . . . . . . .  10
      6.5    Rights of Investors . . . . . . . . . . . . . . . . . . . . . .  10
      6.6    Notices, etc. . . . . . . . . . . . . . . . . . . . . . . . . .  10
      6.7    Expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
      6.8    Counterparts. . . . . . . . . . . . . . . . . . . . . . . . . .  10
      6.9    Severability. . . . . . . . . . . . . . . . . . . . . . . . . .  10
      6.10   California Corporate Securities Law . . . . . . . . . . . . . .  10
      6.11   Approval of Amendments and Waivers. . . . . . . . . . . . . . .  11


                                       ii.
<PAGE>

                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT


      THIS AGREEMENT is made as of May 26, 1995 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto ("Investors").

                                    SECTION 1
             AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK

      1.1    AUTHORIZATION.  The Company has authorized the issuance and sale of
up to four million (4,000,000) shares of its Series C Preferred Stock (the
"Preferred") having the rights, preferences, privileges and restrictions set
forth in the Amended and Restated Certificate of Incorporation in the form
attached to this Agreement as Exhibit B (the "Certificate"). 

      1.2    SALE OF PREFERRED.  Subject to the terms and conditions hereof,
each Investor severally agrees to purchase and the Company agrees to sell and
issue to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of two dollars ($2.00) per share.

      1.3    CLOSING DATE.  The first closing of the purchase and sale of the
Preferred hereunder (the "First Closing") shall be held at the law offices of
Cooley Godward Castro Huddleson & Tatum  ("Cooley Godward"), One Maritime Plaza,
20th Floor, San Francisco, CA 94111.  The First Closing shall be held on the
date of this Agreement or at such other time and place upon which the Company
and the Investors shall agree (the date of the First Closing is hereinafter
referred to as the "First Closing Date").  

      1.4    SUBSEQUENT SALE OF SERIES C PREFERRED STOCK.  The second closing 
(the "Second Closing") shall be held on June 7, 1995 or at such other time 
and place upon which the Company and the Investors shall agree (the date of 
the Second Closing is hereinafter referred to as the "Second Closing Date").  
If less than four million (4,000,000) shares of Preferred are sold at the 
First Closing and Second Closing, then, subject to the terms and conditions 
of this Agreement, the Company may sell, on or before August 8, 1995, up to 
the balance between four million (4,000,000) shares of Preferred and the 
number of shares sold at the First Closing and Second Closing to such persons 
as the Company may determine at the same price per share as the Preferred 
purchased and sold at the First Closing and Second Closing.  Any sale 
pursuant to this Section 1.4 shall be upon the same terms and conditions as 
those contained herein (provided that the Schedule of Exceptions may be 
adjusted to reflect subsequent events), and such persons or entities shall 
become parties to this Agreement and Investors' Rights Agreement (as defined 
in Section 2.2) by the execution of a copy of such agreements and each such 
person or entity shall have the rights and obligations of a Purchaser 
hereunder and thereunder.  The term "Closing" shall apply to the First 
Closing, the Second Closing and each subsequent closing pursuant to this 
Section 1.4 unless otherwise specified, and the term "Closing Date" shall 
apply

<PAGE>


to the First Closing Date, the Second Closing Date and each subsequent
closing date pursuant to this Section 1.4 unless otherwise specified.

      1.5    DELIVERY.  At the Closing the Company will deliver to each Investor
a certificate representing the shares of Preferred that such Investor is
purchasing against payment of the purchase price therefor by wire transfer or by
check payable to the order of the Company.

                                    SECTION 2
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

      Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Investor as
follows: 

      2.1    ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.   

      2.2    CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement and
the Amended and Restated Investors' Rights Agreement substantially in the form
attached hereto as Exhibit D (the "Investors' Rights Agreement") (the Agreement
and the Investors' Rights Agreement are hereinafter collectively referred to as
the "Agreements"), to sell and issue the Preferred under this Agreement, to
issue the Common Stock issuable upon conversion of the Preferred and to carry
out and perform its obligations under the terms of the Agreements, including all
exhibits and schedules hereto and thereto. 

      2.3    SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity. 

      2.4    CAPITALIZATION.  The authorized capital stock of the Company
consists, or immediately prior to the Closing will consist, of: twenty-two
million (22,000,000) shares of Common Stock, of which six million thirty-two
thousand eight hundred (6,032,800) are issued and outstanding; and ten million
(10,000,000) shares of Preferred Stock, of which four million three hundred
thousand (4,300,000) are designated "Series A Preferred Stock" (of which four
million two hundred sixty-six thousand six hundred sixty-seven (4,266,667) are
issued and outstanding); one million four hundred thousand (1,400,000) are
designated "Series B Preferred Stock" (of which one million three hundred
thirty-three thousand three hundred thirty-three (1,333,333) are issued and
outstanding); and four million (4,000,000) are designated "Series C Preferred
Stock" (of which one million seven hundred fifty thousand (1,750,000) will be
issued and outstanding immediately after the First Closing).  All such issued
and outstanding shares have been duly authorized and validly issued and are
fully paid and nonassessable.  The Preferred has the rights, preferences,
privileges and restrictions set forth in the Certificate.  


                                       2.
<PAGE>

Except (i) for the conversion privileges of the Preferred specified in the
Certificate, (ii) as set forth in the Investors' Rights Agreement, and (iii) the
arrangements with respect to employee stock set forth in Exhibit C, there are no
options, warrants, conversion privileges or other rights presently outstanding
to purchase or otherwise acquire any authorized but unissued shares of the
Company's capital stock or other securities of the Company.  All outstanding
securities of the Company were issued in compliance with the registration or
qualification provisions of all applicable U.S.federal and state securities
laws.

      2.5    AUTHORIZATION.  All corporate action on the part of the Company,
its officers, directors and shareholders necessary for the authorization,
execution, delivery and performance of the Agreements by the Company, the
authorization, sale, issuance and delivery of the Preferred (and the Common
Stock issuable upon conversion of the Preferred) and the performance of the
Company's obligations under the Agreements has been taken or will be taken prior
to the Closing.  The Agreements, when executed and delivered by the Company,
will constitute valid and binding obligations of the Company enforceable in
accordance with their terms, subject to laws of general application relating to
bankruptcy, insolvency, the relief of debtors, general equity principles, and
limitations upon rights to indemnity.  The Preferred, when issued in compliance
with the provisions of this Agreement, will be duly and validly issued, fully
paid and nonassessable and free of restrictions on transfer other than
restrictions under the Agreements and under applicable federal and state
securities laws.  The Common Stock issuable upon conversion of the Preferred has
been duly and validly reserved and, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements, the right of first refusal provided in the Company's Bylaws, and
applicable federal and state securities laws.  The Preferred is not subject to
any preemptive rights or rights of first refusal.

      2.6    MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
ongoing business of the Company, and the issuance of the Preferred in connection
with this Agreement; and (3) liabilities incurred in the ordinary course of
business that do not exceed $50,000 in the aggregate.

      2.7    COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and
will not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of the
Certificate or Bylaws or any term or provision of any material mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and performing the Agreements and the transactions contemplated thereunder
be, in violation of any order addressed specifically to the Company nor, to the
best of the Company's knowledge, any order, statute, rule or regulation
applicable to the Company.

      2.8    LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency.  To the best of the 


                                       3.
<PAGE>

Company's knowledge, there is no judgment, decree, or order of any court in
effect against the Company and the Company is not in default with respect to any
order of any governmental authority to which the Company is a party or by which
it is bound.  There is no action, suit, proceeding, or investigation by the
Company currently pending or which the Company presently intends to initiate.

      2.9    REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued. 

      2.10   GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization
of or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.  

      2.11   OFFERING.  Subject to the accuracy of the representations set forth
in Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to
this Agreement and the issuance of the Common Stock to be issued upon conversion
of the Preferred constitute transactions exempt from the registration
requirements of Section 5 of the Securities Act of 1933, as amended (the
"Securities Act").  

      2.12   CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material transaction other than as approved by its Board of Directors or in the
ordinary course of business or agreed to any of the foregoing other than with
respect to transactions relating to this Agreement.

      2.13   INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license 


                                       4.
<PAGE>

on commercially reasonable terms sufficient legal rights to all patents,
copyrights, trade secrets, information, proprietary rights and processes
(collectively "Proprietary Information") necessary for its business as now
conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers and employees, substantially in the forms referenced in Section 2.14
below, there are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or a party to any
options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
information, proprietary rights and processes of any other person or entity. 
The Company has not received any communications alleging that the Company has
violated or infringed or that the Company would, by conducting its business as
proposed, violate or infringe any of the patents, trademarks, service marks,
trade names, copyrights or trade secrets or other proprietary rights of any
other person or entity.  Neither the execution nor delivery of this Agreement,
nor the carrying on of the Company's business by the employees of and
consultants to the Company, nor the conduct of the Company's business as
proposed, will, to the Company's knowledge, conflict with or result in a breach
of the terms, conditions, or provisions of, or constitute a default under, any
contract, covenant, or instrument under which any of such employees is now
obligated.  The Company does not believe it is or will be necessary to utilize
any inventions of any of its employees (or people it currently intends to hire)
made prior to their employment by the Company.

      2.14   EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants
of the Company have entered into proprietary information and inventions
agreements, substantially in the Company's standard forms and, to the best of
the Company's knowledge, none of the Company's current or former employees or
consultants is in violation of such agreements.  

      2.15   DISCLOSURE.  To the best of the Company's knowledge after
reasonable investigation, none of the representations or warranties made by the
Company in this Agreement and no information in the Exhibits hereto contain any
untrue statement of a material fact or omit to state a material fact necessary
in order to make the statements contained herein and therein not misleading.

      2.16   BROKERS OR FINDERS.  The Company has not entered into any agreement
or arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

      2.17   NO DIVIDENDS.  The Company has not made any declaration, setting
aside for payment or other distribution in respect of any of the Company's
capital stock or any direct or indirect redemption, repurchase or other
acquisition of any of such stock.

      2.18   CONTRACTS.  Except as listed on Exhibit C, the Company is not party
to any contract or agreement (i) with expected receipts or expenditures in
excess of $10,000, (ii) involving a license or grant of rights to or from the
Company involving patents, trademarks, copyrights, or other proprietary
information applicable to the business of the Company, (iii) with provisions
restricting or affecting the development, manufacture, or distribution of the


                                       5.
<PAGE>

Company's products or services, or (iv) that provides indemnification by the
Company with respect to infringements of proprietary rights.

      2.19   EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other employee compensation
agreements.  Subject to general principles related to wrongful termination of
employees, the employment of each officer and employee of the Company is
terminable at the will of the Company.

      2.20   RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of
the Company or member of his or her immediate family is indebted to the Company,
nor is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has a business
relationship, or any firm or corporation that competes with the Company, except
that employees, officers, or directors of the Company and members of their
immediate families may own stock in publicly traded companies that may compete
with the Company.

      2.21   MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person, corporation, partnership or other entity, and is not bound
by any agreement that affects the Company's exclusive right to develop,
manufacture, assemble, distribute, market, or sell its products, and has not
licensed or sold any of its technology or proprietary information to any person,
corporation, partnership or other entity.

      2.22   CORPORATE DOCUMENTS.  The Company has furnished the Investors with
copies of the Certificate and Bylaws as currently in effect.  Said copies are
true, correct, and complete and contain all amendments through the Closing Date.

                                    SECTION 3
                 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

      Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

      3.1    AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of such Investor, enforceable in accordance with their terms except
as the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity (regardless
of whether such enforceability is considered in a proceeding in equity or at
law).  Such Investor is authorized and has full right and power to purchase the
Preferred, and the person signing the Agreements and any other instrument
executed and delivered hereby on behalf of such entity has been duly authorized
by such entity and has full power and authority to do so.  


                                       6.
<PAGE>

      3.2    EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

      3.3    INVESTMENT.  The Investor is acquiring the Preferred (and any
Common Stock issuable upon conversion of the Preferred) for investment for its
own account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.

      3.4    RULE 144.  The Investor acknowledges that the Preferred must be
held indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the securities to be sold, the sale
being through a "broker's transaction" or in transactions directly with a
"market maker" (as provided by Rule 144(f)) and the number of shares being sold
during any three-month period not exceeding specified limitations.  The Investor
is aware that the conditions for resale set forth in Rule 144 have not been
satisfied and that the Company has no plan to satisfy these conditions in the
foreseeable future. 

      3.5    ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982, as described in Exhibit F hereto.

      3.6    NO PUBLIC MARKET.  The Investor understands that no public market
now exists for any of the securities issued by the Company and that it is
unlikely that a public market will ever exist for the Preferred. 

      3.7    ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to describe the aspects of the Company's
business and prospects which the Company believes to be material.

      3.8    RESIDENCE.  If the Purchaser is an individual, then the purchaser
resides in the state or province identified in the address of the Purchaser set
forth on Exhibit A; if the Purchaser is a partnership, corporation, limited
liability company or other entity, then the office 


                                       7.
<PAGE>

or offices of the Purchaser in which its investment decision was made is located
at the address or addresses of the Purchaser set forth on Exhibit A.

                                    SECTION 4
                       CONDITIONS TO CLOSING OF INVESTORS

      Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

      4.1    REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Company contained in Section 2 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the date of the Closing.

      4.2    COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing Date
shall have been performed or complied with in all respects. 

      4.3    NO MATERIAL ADVERSE CHANGE.  There shall have been no material
adverse change in the Company's financial condition, affairs or prospects
between the date of this Agreement and the Closing Date, if different.

      4.4    BLUE SKY.  The Company shall have obtained all necessary Blue Sky
law permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred. 

      4.5    BOARD OF DIRECTORS.  The Board of Directors of the Company
immediately following the Closing will consist of Pehong Chen, David L. Anderson
and Yogen K. Dalal.

      4.6    COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

      4.7    OPINION OF COUNSEL.  The Investors shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

      4.8    INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

      4.9    AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.


                                       8.
<PAGE>

                                    SECTION 5
                        CONDITIONS TO CLOSING OF COMPANY

      The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions: 

      5.1    REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Investors contained in Section 3 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the Closing.

      5.2    COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by Investors on or prior to the Closing Date
shall have been performed or complied with in all respects.

      5.3    BLUE SKY.  The Company shall have obtained all necessary Blue Sky
law permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.  

      5.4    INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

      5.5    AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                    SECTION 6
                                  MISCELLANEOUS

      6.1    GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

      6.2    SURVIVAL.  The representations, warranties, covenants and
agreements made herein shall survive any investigation made by Investors and the
closing of the transactions contemplated hereby.  All statements as to factual
matters contained in this Agreement or in any certificate or other instrument
delivered by or on behalf of the Company pursuant to this Agreement shall be
deemed to be made as of the date of this Agreement, and not necessarily as of
some later date.

      6.3    SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company. 


                                       9.
<PAGE>

      6.4    ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.  

      6.5    RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common
Stock issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.

      6.6    NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 8.6 shall be
deemed delivered when mailed. 

      6.7    EXPENSES.  The Company shall pay all costs and expenses that it
incurs with respect to the negotiation, execution, delivery and performance of
the Agreement.  The Company shall, at the Closing, reimburse the reasonable fees
of one (1) special counsel for the Purchasers, not to exceed ten thousand
dollars ($10,000), and shall reimburse such special counsel for reasonable
expenses incurred in connection with the negotiation, execution, delivery and
performance of this Agreement. 

      6.8    COUNTERPARTS.  This Agreement may be executed in counterparts, each
of which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

      6.9    SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

      6.10   CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities
which are the subject of this Agreement has not been qualified with the
Commissioner of corporations of the state of California, and the issuance of
such securities or the payment or receipt of any part of the consideration
therefor prior to such qualification, if required by law, is unlawful.  The
rights of all parties to this agreement are expressly conditioned upon such
qualification being obtained, if required by law.


                                       10.
<PAGE>

      6.11   APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may
be amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not consenting) all shares previously disposed of by the Investors
or transferees pursuant to one or more registration statements under the
Securities Act or pursuant to Rule 144 thereunder.  Any amendment, termination
or waiver effected in accordance with this section shall be binding upon each
holder of any securities issued pursuant to this Agreement (including securities
into which such securities have been converted or exchanged), each future holder
of any or all such securities and the Company.


                                       11.
<PAGE>

      IN WITNESS WHEREOF, the foregoing Series C Preferred Stock Purchase
Agreement is hereby executed as of the date first above written.

BROADVISION, INC.



By:      /s/ Pehong Chen
   -----------------------------
             PEHONG CHEN 
             President


INVESTORS:

4C VENTURES, L.P.

By:    4C Associates, L.P.,
       its General Partner

By:    4C Associates, Inc.,
       its General Partner

By:       /s/  Jeanne M. Sullivan
   -------------------------------------
Name:   Jeanne M. Sullivan
   -------------------------------------
Title:  Managing Director
   -------------------------------------


ITOCHU INTERNATIONAL, INC.

By:       /s/  Yoichi Okuda
   -------------------------------------
Name:   Yoichi Okuda
   -------------------------------------
Title:  
   -------------------------------------


                       SIGNATURE PAGE TO BROADVISION, INC.
                  SERIES C PEREFERRED STOCK PURCHASE AGREEMENT


<PAGE>


MAYFIELD VII

By:        /s/ Yogen K. Dalal
   -------------------------------------
Name:   Yogen K. Dalal
   -------------------------------------
Title:  General Partner
   -------------------------------------

MAYFIELD ASSOCIATES FUND II

By:        /s/ Yogen K. Dalal
   -------------------------------------
Name:   Yogen K. Dalal
   -------------------------------------
Title:  General Partner
   -------------------------------------

SUTTER HILL VENTURES,
A CALIFORNIA LIMITED PARTNERSHIP

By:        /s/ David L. Anderson
   -------------------------------------
Name:   David L. Anderson
   -------------------------------------
Title:  
   -------------------------------------

TOW PARTNERS,
A CALIFORNIA LIMITED PARTNERSHIP

By:        /s/ David L. Anderson
   -------------------------------------
Name:   David L. Anderson
   -------------------------------------
Title:  Under power of attorney 
            for Paul M. Wythe
   -------------------------------------


                       SIGNATURE PAGE TO BROADVISION, INC.
                  SERIES C PEREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


     /s/  David L. Anderson
- -------------------------------------
DAVID L. ANDERSON


ANVEST, L.P.

By:        /s/ David L. Anderson
   -------------------------------------
Name:   David L. Anderson
   -------------------------------------
Title:  General Partner
   -------------------------------------

WILLIAM H. YOUNGER, JR., TRUSTEE OF 
THE YOUNGER LIVING TRUST

By:        /s/ William H. Younger, Jr.
   -------------------------------------
Name:   William H. Younger
   -------------------------------------
Title:  
   -------------------------------------


          /s/ Tench Coxe
- ----------------------------------------
TENCH COXE

      /s/ Ronald L. Perkins
- ----------------------------------------
RONALD L. PERKINS


                       SIGNATURE PAGE TO BROADVISION, INC.
                  SERIES C PEREFERRED STOCK PURCHASE AGREEMENT


<PAGE>

                                    EXHIBIT A

                              SCHEDULE OF INVESTORS

                                                  Series C
                                                 Preferred  
                                                   Shares               Price
                                                 ----------             ------


FIRST CLOSING
4C Ventures, L.P.                                  750,000          $1,500,000
c/o MeesPierson Trust (Curacao) N.V.
6 John B. Gorsiraweg, PO Box 3889
Curacao, Netherlands Antilles

Itochu International, Inc.                         500,000          $1,000,000
335 Madison Avenue
New York, NY 10017

Mayfield VII                                       237,500            $475,000
2800 Sand Hill Road
Menlo Park, CA  94025

Mayfield Associates Fund II                         12,500            $ 25,000
2800 Sand Hill Road
Menlo Park, CA  94025

Sutter Hill Ventures,                              183,823            $367,646
a California Limited Partnership
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304                                      

Tow Partners,                                       15,702             $31,404  
a California Limited Partnership
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304

David L. Anderson                                   14,050             $28,100
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304



<PAGE>

Anvest, L.P.                                         1,653              $3,306
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304

William H. Younger, Jr.,                             8,265             $16,530
Trustee of the Younger Living Trust
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304

Tench Coxe                                           4,132              $8,264
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304

Ronald L. Perkins                                    1,770              $3,540
755 Page Mill Road
Suite A-200
Palo Alto, CA  94304

                                                          
                                              ____________        ____________
   TOTAL                                         1,729,395          $3,458,790





                                       2.

<PAGE>

                                BROADVISION, INC.



                   -------------------------------------------

                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT

                   -------------------------------------------



                                 SECOND CLOSING
                                  JUNE 9, 1995

<PAGE>
                                TABLE OF CONTENTS

                                                                            PAGE

SECTION 1
          AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK . . . . . .   1
     1.1  Authorization. . . . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.2  Sale of Preferred. . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.3  Closing Date . . . . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.4  Subsequent Sale of Series C Preferred Stock. . . . . . . . . . . .   1
     1.5  Delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

SECTION 2
     REPRESENTATIONS AND WARRANTIES OF THE COMPANY . . . . . . . . . . . . .   2
     2.1  Organization and Standing.   . . . . . . . . . . . . . . . . . . .   2
     2.2  Corporate Power. . . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.3  Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.4  Capitalization . . . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.5  Authorization. . . . . . . . . . . . . . . . . . . . . . . . . . .   3
     2.6  Material Liabilities . . . . . . . . . . . . . . . . . . . . . . .   3
     2.7  Compliance with Other Instruments, etc.. . . . . . . . . . . . . .   3
     2.8  Litigation, etc. . . . . . . . . . . . . . . . . . . . . . . . . .   3
     2.9  Registration Rights. . . . . . . . . . . . . . . . . . . . . . . .   4
     2.10 Governmental Consent, etc. . . . . . . . . . . . . . . . . . . . .   4
     2.11 Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
     2.12 Certain Transactions . . . . . . . . . . . . . . . . . . . . . . .   4
     2.13 Intellectual Property. . . . . . . . . . . . . . . . . . . . . . .   4
     2.14 Employee and Consultant Agreements . . . . . . . . . . . . . . . .   5
     2.15 Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.16 Brokers or Finders . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.17 No Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.18 Contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.19 Employee Compensation Plans. . . . . . . . . . . . . . . . . . . .   6
     2.20 Related-Party Transactions . . . . . . . . . . . . . . . . . . . .   6
     2.21 Manufacturing and Marketing Rights . . . . . . . . . . . . . . . .   6
     2.22 Corporate Documents. . . . . . . . . . . . . . . . . . . . . . . .   6

SECTION 3
     REPRESENTATIONS AND WARRANTIES OF THE INVESTORS . . . . . . . . . . . .   6
     3.1  Authorization. . . . . . . . . . . . . . . . . . . . . . . . . . .   6
     3.2  Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
     3.3  Investment . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.4  Rule 144 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.5  Accredited Investors . . . . . . . . . . . . . . . . . . . . . . .   7
     3.6  No Public Market . . . . . . . . . . . . . . . . . . . . . . . . .   7

                                       i.

<PAGE>

                                TABLE OF CONTENTS
                                   (CONTINUED)

                                                                            PAGE

     3.7  Access to Data . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.8  Residence. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

SECTION 4
     CONDITIONS TO CLOSING OF INVESTORS. . . . . . . . . . . . . . . . . . .   8
     4.1  Representations and Warranties . . . . . . . . . . . . . . . . . .   8
     4.2  Covenants. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.3  No Material Adverse Change . . . . . . . . . . . . . . . . . . . .   8
     4.4  Blue Sky . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.5  Board of Directors . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.6  Compliance Certificate . . . . . . . . . . . . . . . . . . . . . .   8
     4.7  Opinion of Counsel . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.8  Investors' Rights Agreement. . . . . . . . . . . . . . . . . . . .   8
     4.9  Amended and Restated Certificate of Incorporation. . . . . . . . .   8

SECTION 5
     CONDITIONS TO CLOSING OF COMPANY. . . . . . . . . . . . . . . . . . . .   8
     5.1  Representations and Warranties . . . . . . . . . . . . . . . . . .   9
     5.2  Covenants. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     5.3  Blue Sky . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     5.4  Investors' Rights Agreement. . . . . . . . . . . . . . . . . . . .   9
     5.5  Amended and Restated Certificate of Incorporation. . . . . . . . .   9

SECTION 6
     MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.1  Governing Law. . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.2  Survival . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.3  Successors and Assigns . . . . . . . . . . . . . . . . . . . . . .   9
     6.4  Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.5  Rights of Investors. . . . . . . . . . . . . . . . . . . . . . . .   9
     6.6  Notices, etc.. . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.7  Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.8  Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.9  Severability . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.10 California Corporate Securities Law. . . . . . . . . . . . . . . .  10
     6.11 Approval of Amendments and Waivers . . . . . . . . . . . . . . . .  10

                                       ii.

<PAGE>

                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT


     THIS AGREEMENT is made as of June 9, 1995 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto ("Investors").

                                    SECTION 1
             AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK

     1.1  AUTHORIZATION.  The Company has authorized the issuance and sale of up
to four million (4,000,000) shares of its Series C Preferred Stock (the
"Preferred") having the rights, preferences, privileges and restrictions set
forth in the Amended and Restated Certificate of Incorporation in the form
attached to this Agreement as Exhibit B (the "Certificate").

     1.2  SALE OF PREFERRED.  Subject to the terms and conditions hereof, each
Investor severally agrees to purchase and the Company agrees to sell and issue
to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of two dollars ($2.00) per share.

     1.3  CLOSING DATE.  The second closing of the purchase and sale of the
Preferred hereunder (the "Second Closing") shall be held at the law offices of
Cooley Godward Castro Huddleson & Tatum ("Cooley Godward"), One Maritime Plaza,
20th Floor, San Francisco, CA 94111.  The Second Closing shall be held on the
date of this Agreement or at such other time and place upon which the Company
and the Investors shall agree (the date of the Second Closing is hereinafter
referred to as the "Second Closing Date").  The first closing hereunder,
consisting of the purchase and sale of 1,729,395 shares of the Preferred (the
"First Closing"),

     1.4  SUBSEQUENT SALE OF SERIES C PREFERRED STOCK.  If less than an
aggregate of four million (4,000,000) shares of Preferred are sold at the First
Closing and the Second Closing, then, subject to the terms and conditions of
this Agreement, the Company may sell, on or before August 8, 1995, up to the
balance between four million (4,000,000) shares of Preferred and the number of
shares sold at the First Closing and the Second Closing to such persons as the
Company may determine at the same price per share as the Preferred purchased at
the First Closing and the Second Closing.  Any sale pursuant to this Section 1.4
shall be upon the same terms and conditions as those contained herein (provided
that the Schedule of Exceptions may be adjusted to reflect subsequent events),
and such persons or entities shall become parties to this Agreement and
Investors' Rights Agreement (as defined in Section 2.2) by the execution of a
copy of such agreements and each such person or entity shall have the rights and
obligations of a Purchaser hereunder and thereunder.  The term "Closing" shall
apply to the Second Closing and each subsequent closing pursuant to this Section
1.4 unless otherwise specified, and the term "Closing Date" shall apply to the
Second Closing Date and each subsequent closing date pursuant to this Section
1.4 unless otherwise specified.

     1.5  DELIVERY.  At the Closing, the Company will deliver to each Investor a
certificate representing the shares of Preferred that such Investor is
purchasing against payment of the purchase price therefor by wire transfer or by
check payable to the order of the Company.

<PAGE>

                                    SECTION 2
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Investor as
follows:

     2.1  ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

     2.2  CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement and
the Amended and Restated Investors' Rights Agreement substantially in the form
attached hereto as Exhibit D (the "Investors' Rights Agreement") (the Agreement
and the Investors' Rights Agreement are hereinafter collectively referred to as
the "Agreements"), to sell and issue the Preferred under this Agreement, to
issue the Common Stock issuable upon conversion of the Preferred and to carry
out and perform its obligations under the terms of the Agreements, including all
exhibits and schedules hereto and thereto.

     2.3  SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity.

     2.4  CAPITALIZATION.  The authorized capital stock of the Company consists,
or immediately prior to the Closing will consist, of: twenty-two million
(22,000,000) shares of Common Stock, of which six million five hundred forty-
four thousand (6,544,000) are issued and outstanding; and ten million
(10,000,000) shares of Preferred Stock, of which four million three hundred
thousand (4,300,000) are designated "Series A Preferred Stock" (of which four
million two hundred sixty-six thousand six hundred sixty-seven (4,266,667) are
issued and outstanding); one million four hundred thousand (1,400,000) are
designated "Series B Preferred Stock" (of which one million three hundred
thirty-three thousand three hundred thirty-three (1,333,333) are issued and
outstanding); and four million (4,000,000) are designated "Series C Preferred
Stock" (of which one million seven hundred twenty-nine thousand three hundred
ninety-five (1,729,395) are issued and outstanding immediately prior to the
Second Closing).  All such issued and outstanding shares have been duly
authorized and validly issued and are fully paid and nonassessable.  The
Preferred has the rights, preferences, privileges and restrictions set forth in
the Certificate.  Except (i) for the conversion privileges of the Preferred
specified in the Certificate, (ii) as set forth in the Investors' Rights
Agreement, (iii) the arrangements with respect to employee stock set forth in
Exhibit C and (iv) as otherwise set forth in Exhibit C, there are no options,
warrants, conversion privileges or other rights presently outstanding to
purchase or otherwise acquire any authorized but unissued shares of the
Company's capital stock or other securities of the Company.  All outstanding
securities of the Company were issued in

                                       2.

<PAGE>

compliance with the registration or qualification provisions of all applicable
U.S. federal and state securities laws.

     2.5  AUTHORIZATION.  All corporate action on the part of the Company, its
officers, directors and shareholders necessary for the authorization, execution,
delivery and performance of the Agreements by the Company, the authorization,
sale, issuance and delivery of the Preferred (and the Common Stock issuable upon
conversion of the Preferred) and the performance of the Company's obligations
under the Agreements has been taken or will be taken prior to the Closing.  The
Agreements, when executed and delivered by the Company, will constitute valid
and binding obligations of the Company enforceable in accordance with their
terms, subject to laws of general application relating to bankruptcy,
insolvency, the relief of debtors, general equity principles, and limitations
upon rights to indemnity.  The Preferred, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements and under applicable federal and state securities laws.  The
Common Stock issuable upon conversion of the Preferred has been duly and validly
reserved and, when issued in compliance with the provisions of this Agreement,
will be duly and validly issued, fully paid and nonassessable and free of
restrictions on transfer other than restrictions under the Agreements, the right
of first refusal provided in the Company's Bylaws, and applicable federal and
state securities laws.  The Preferred is not subject to any preemptive rights or
rights of first refusal.

     2.6  MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
ongoing business of the Company, and the issuance of the Preferred in connection
with this Agreement; and (3) liabilities incurred in the ordinary course of
business that do not exceed $50,000 in the aggregate.

     2.7  COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and will
not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of the
Certificate or Bylaws or any term or provision of any material mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and performing the Agreements and the transactions contemplated thereunder
be, in violation of any order addressed specifically to the Company nor, to the
best of the Company's knowledge, any order, statute, rule or regulation
applicable to the Company.

     2.8  LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency.  To the best of the Company's knowledge, there is no
judgment, decree, or order of any court in effect against the Company and the
Company is not in default with respect to any order of any governmental
authority to which the Company is a party or by which it is bound.  There is no
action, suit, proceeding, or investigation by the Company currently pending or
which the Company presently intends to initiate.

                                       3.

<PAGE>

     2.9  REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued.

     2.10 GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization of
or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.

     2.11 OFFERING.  Subject to the accuracy of the representations set forth in
Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to this
Agreement and the issuance of the Common Stock to be issued upon conversion of
the Preferred constitute transactions exempt from the registration requirements
of Section 5 of the Securities Act of 1933, as amended (the "Securities Act").

     2.12 CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material transaction other than as approved by its Board of Directors or in the
ordinary course of business or agreed to any of the foregoing other than with
respect to transactions relating to this Agreement.

     2.13 INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license on commercially reasonable terms sufficient legal rights
to all patents, copyrights, trade secrets, information, proprietary rights and
processes (collectively "Proprietary Information") necessary for its business as
now conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers and employees, substantially in the forms referenced in Section 2.14
below, there are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or

                                       4.

<PAGE>

a party to any options, licenses or agreements of any kind with respect to the
patents, trademarks, service marks, trade names, copyrights, trade secrets,
licenses, information, proprietary rights and processes of any other person or
entity.  The Company has not received any communications alleging that the
Company has violated or infringed or that the Company would, by conducting its
business as proposed, violate or infringe any of the patents, trademarks,
service marks, trade names, copyrights or trade secrets or other proprietary
rights of any other person or entity.  Neither the execution nor delivery of
this Agreement, nor the carrying on of the Company's business by the employees
of and consultants to the Company, nor the conduct of the Company's business as
proposed, will, to the Company's knowledge, conflict with or result in a breach
of the terms, conditions, or provisions of, or constitute a default under, any
contract, covenant, or instrument under which any of such employees is now
obligated.  The Company does not believe it is or will be necessary to utilize
any inventions of any of its employees (or people it currently intends to hire)
made prior to their employment by the Company.

     2.14 EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants of
the Company have entered into proprietary information and inventions agreements,
substantially in the Company's standard forms and, to the best of the Company's
knowledge, none of the Company's current or former employees or consultants is
in violation of such agreements.

     2.15 DISCLOSURE.  To the best of the Company's knowledge after reasonable
investigation, none of the representations or warranties made by the Company in
this Agreement and no information in the Exhibits hereto contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements contained herein and therein not misleading.

     2.16 BROKERS OR FINDERS.  The Company has not entered into any agreement or
arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

     2.17 NO DIVIDENDS.  The Company has not made any declaration, setting aside
for payment or other distribution in respect of any of the Company's capital
stock or any direct or indirect redemption, repurchase or other acquisition of
any of such stock.

     2.18 CONTRACTS.  Except as listed on Exhibit C, the Company is not party to
any contract or agreement (i) with expected receipts or expenditures in excess
of $10,000, (ii) involving a license or grant of rights to or from the Company
involving patents, trademarks, copyrights, or other proprietary information
applicable to the business of the Company, (iii) with provisions restricting or
affecting the development, manufacture, or distribution of the Company's
products or services, or (iv) that provides indemnification by the Company with
respect to infringements of proprietary rights.

     2.19 EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other

                                       5.

<PAGE>

employee compensation agreements.  Subject to general principles related to
wrongful termination of employees, the employment of each officer and employee
of the Company is terminable at the will of the Company.

     2.20 RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of the
Company or member of his or her immediate family is indebted to the Company, nor
is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has a business
relationship, or any firm or corporation that competes with the Company, except
that employees, officers, or directors of the Company and members of their
immediate families may own stock in publicly traded companies that may compete
with the Company.

     2.21 MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person, corporation, partnership or other entity, and is not bound
by any agreement that affects the Company's exclusive right to develop,
manufacture, assemble, distribute, market, or sell its products, and has not
licensed or sold any of its technology or proprietary information to any person,
corporation, partnership or other entity.

     2.22 CORPORATE DOCUMENTS.  The Company has furnished the Investors with
copies of the Certificate and Bylaws as currently in effect.  Said copies are
true, correct, and complete and contain all amendments through the Closing Date.

                                    SECTION 3
                 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

     Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

     3.1  AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of such Investor, enforceable in accordance with their terms except
as the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity (regardless
of whether such enforceability is considered in a proceeding in equity or at
law).  Such Investor is authorized and has full right and power to purchase the
Preferred, and the person signing the Agreements and any other instrument
executed and delivered hereby on behalf of such entity has been duly authorized
by such entity and has full power and authority to do so.

     3.2  EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and

                                       6.

<PAGE>

business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

     3.3  INVESTMENT.  The Investor is acquiring the Preferred (and any Common
Stock issuable upon conversion of the Preferred) for investment for its own
account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.


     3.4  RULE 144.  The Investor acknowledges that the Preferred must be held
indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the securities to be sold, the sale
being through a "broker's transaction" or in transactions directly with a
"market maker" (as provided by Rule 144(f)) and the number of shares being sold
during any three-month period not exceeding specified limitations.  The Investor
is aware that the conditions for resale set forth in Rule 144 have not been
satisfied and that the Company has no plan to satisfy these conditions in the
foreseeable future.

     3.5  ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982, as described in Exhibit F hereto.

     3.6  NO PUBLIC MARKET.  The Investor understands that no public market now
exists for any of the securities issued by the Company and that it is unlikely
that a public market will ever exist for the Preferred.

     3.7  ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to describe the aspects of the Company's
business and prospects which the Company believes to be material.

     3.8  RESIDENCE.  If the Purchaser is an individual, then the purchaser
resides in the state or province identified in the address of the Purchaser set
forth on Exhibit A; if the Purchaser is a partnership, corporation, limited
liability company or other entity, then the office or offices of the Purchaser
in which its investment decision was made is located at the address or addresses
of the Purchaser set forth on Exhibit A.

                                    SECTION 4

                                       7.

<PAGE>

                       CONDITIONS TO CLOSING OF INVESTORS

     Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

     4.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Company contained in Section 2 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the date of the Closing.

     4.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by the Company on or prior to the Closing Date shall
have been performed or complied with in all respects.

     4.3  NO MATERIAL ADVERSE CHANGE.  There shall have been no material adverse
change in the Company's financial condition, affairs or prospects between the
date of this Agreement and the Closing Date, if different.

     4.4  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

     4.5  BOARD OF DIRECTORS.  The Board of Directors of the Company immediately
following the Closing will consist of Pehong Chen, David L. Anderson and Yogen
K. Dalal.

     4.6  COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

     4.7  OPINION OF COUNSEL.  The Investors shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

     4.8  INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

     4.9  AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                    SECTION 5
                        CONDITIONS TO CLOSING OF COMPANY

     The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:

                                       8.

<PAGE>

     5.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Investors contained in Section 3 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the Closing.

     5.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by Investors on or prior to the Closing Date shall
have been performed or complied with in all respects.

     5.3  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

     5.4  INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

     5.5  AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                    SECTION 6
                                  MISCELLANEOUS

     6.1  GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

     6.2  SURVIVAL.  The representations, warranties, covenants and agreements
made herein shall survive any investigation made by Investors and the closing of
the transactions contemplated hereby.  All statements as to factual matters
contained in this Agreement or in any certificate or other instrument delivered
by or on behalf of the Company pursuant to this Agreement shall be deemed to be
made as of the date of this Agreement, and not necessarily as of some later
date.

     6.3  SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company.

     6.4  ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

     6.5  RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common Stock
issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of

                                       9.

<PAGE>

any obligation of the Company under this Agreement and to enter into an
agreement with the Company for the purpose of modifying this Agreement or any
agreement affecting any such modification, and such holder shall not incur any
liability to any other holder or holders of Preferred with respect to exercising
or refraining from exercising any such right or rights.

     6.6  NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 8.6 shall be
deemed delivered when mailed.

     6.7  EXPENSES.  The Company shall pay all costs and expenses that it incurs
with respect to the negotiation, execution, delivery and performance of the
Agreement.  The Company shall, at the Closing, reimburse the reasonable fees of
one (1) special counsel for the Purchasers, not to exceed ten thousand dollars
($10,000), and shall reimburse such special counsel for reasonable expenses
incurred in connection with the negotiation, execution, delivery and performance
of this Agreement.

     6.8  COUNTERPARTS.  This Agreement may be executed in counterparts, each of
which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

     6.9  SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

     6.10 CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities which
are the subject of this Agreement has not been qualified with the Commissioner
of corporations of the state of California, and the issuance of such securities
or the payment or receipt of any part of the consideration therefor prior to
such qualification, if required by law, is unlawful.  The rights of all parties
to this agreement are expressly conditioned upon such qualification being
obtained, if required by law.

     6.11 APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may be
amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not

                                       10.

<PAGE>

consenting) all shares previously disposed of by the Investors or transferees
pursuant to one or more registration statements under the Securities Act or
pursuant to Rule 144 thereunder.  Any amendment, termination or waiver effected
in accordance with this section shall be binding upon each holder of any
securities issued pursuant to this Agreement (including securities into which
such securities have been converted or exchanged), each future holder of any or
all such securities and the Company.



                      [THIS SPACE INTENTIONALLY LEFT BLANK]

                                       11.

<PAGE>


     IN WITNESS WHEREOF, the foregoing Series C Preferred Stock Purchase
Agreement is hereby executed as of the date first above written.

BROADVISION, INC.



By:          /s/ Pehong Chen
   -------------------------------------
               PEHONG CHEN
               President


INVESTORS:


          /s/ Andy Chase
- ----------------------------------------
ANDREW CHASE


GC&H INVESTMENTS,
A CALIFORNIA GENERAL PARTNERSHIP


By:         /s/ John L. Cardoza
   -------------------------------------
     John L. Cardoza
     Executive Partner



GENSTAR INVESTMENT CORPORATION


By:       /s/ Richard D. Paterson
   -------------------------------------

Name:        Richard D. Paterson
     -----------------------------------

Title:    Executive Vice President
      ----------------------------------


                       SIGNATURE PAGE TO BROADVISION, INC.
                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>
          /s/ Koh Boon Hwee
- ----------------------------------------
KOH BOON HWEE



ITOCHU CORPORATION


By:         /s/ Bunei Yoshizumi
   -------------------------------------

Name:         Bunei Yoshizumi
     -----------------------------------

Title:        General Manager
      ----------------------------------



ITOCHU TECHNO-SCIENCE CORPORATION


By:           /s/ Hiro Satake
   -------------------------------------

Name:           Hiro Satake
     -----------------------------------

Title:           President
      ----------------------------------


           /s/ Ikuo Minakata
- ----------------------------------------
IKUO MINAKATA



STANFORD UNIVERSITY


By:            /s/ Carol Gilmer
   -------------------------------------

Name:            Carol Gilmer
     -----------------------------------

Title:        Assistant Secretary
      ----------------------------------


                       SIGNATURE PAGE TO BROADVISION, INC.
                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

WELLS FARGO BANK, TRUSTEE
SHV M/P/T FBO G. LEONARD BAKER, JR.


By:     /s/ Christopher M. Peterson
   -------------------------------------

Name:      Christopher M. Petersen
     -----------------------------------

Title:    Assistant Vice President
      ----------------------------------



           /s/ Elserino Piol
- ----------------------------------------
ELSERINO PIOL

                       SIGNATURE PAGE TO BROADVISION, INC.
                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

                                    EXHIBIT A

                              SCHEDULE OF INVESTORS


                                                SERIES C
                                                PREFERRED
                                                 SHARES        PRICE


Andrew Chase                                     10,000       $20,000
3000 Sand Hill Road, 3-190
Menlo Park, CA  94025

GC&H Investments,                                18,000       $36,000
a California General Partnership
One Maritime Plaza, 20th Floor
San Francisco, CA  94111
Attn:  John L. Cardoza

Genstar Investment Corporation                   4,902        $9,804
Metro Tower, Suite 1170
Foster City, CA  94404
Attn:  Mr. R.D. Paterson
(415) 286-2366

Koh Boon Hwee                                    19,600       $39,200
11 Mount Echo Park
Singapore 1024

Itochu Corporation                             125,000      $250,000
5-1 Kita-Aoyama, 2-chome
Minato-ku, Tokyo 107-77
Japan

Itochu Techno-Science Corporation              125,000      $250,000
16-7, Komazawa 1-chome
Setagaya-ku, Tokyo 154
Japan

<PAGE>

                                                SERIES C
                                                PREFERRED
                                                 SHARES        PRICE

Elserino Piol                                    4,800        $9,600
c/o Alexandra Giurgiu
Managing Director
Olivetti Management Inc.
70 East 55th Street
New York, NY  10022

Stanford University                              17,200       $34,400
2770 Sand Hill Road
Menlo Park, CA  94025
Attn:  Carol Gilmer

Wells Fargo Bank, Trustee                       15,703       $31,406
SHV M/P/T FBO G. Leonard Baker, Jr.
Attn:  Chris Petersen
P.O. Box 63050 MAC 0188-161
San Francisco, CA  94163
(415) 396-2260

                                            ----------    ----------
TOTAL                                          340,205      $680,410


<PAGE>


                                  BROADVISION, INC.



                         -----------------------------------

                     SERIES C PREFERRED STOCK PURCHASE AGREEMENT
                         -----------------------------------



                                    THIRD CLOSING
                                    AUGUST 7, 1995

<PAGE>

                                  TABLE OF CONTENTS

                                                                            PAGE

SECTION 1 AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK............  1

    1.1  Authorization......................................................  1
    1.2  Sale of Preferred..................................................  1
    1.3  Closing Date.......................................................  1
    1.4  Subsequent Sale of Series C Preferred Stock........................  1
    1.5  Delivery...........................................................  2

SECTION 2 REPRESENTATIONS AND WARRANTIES OF THE COMPANY.....................  2

    2.1  Organization and Standing.  .......................................  2
    2.2  Corporate Power....................................................  2
    2.3  Subsidiaries.......................................................  2
    2.4  Capitalization.....................................................  2
    2.5  Authorization......................................................  3
    2.6  Material Liabilities...............................................  3
    2.7  Compliance with Other Instruments, etc.............................  3
    2.8  Litigation, etc....................................................  3
    2.9  Registration Rights................................................  4
    2.10 Governmental Consent, etc..........................................  4
    2.11 Offering...........................................................  4
    2.12 Certain Transactions...............................................  4
    2.13 Intellectual Property..............................................  4
    2.14 Employee and Consultant Agreements.................................  5
    2.15 Disclosure.........................................................  5
    2.16 Brokers or Finders.................................................  5
    2.17 No Dividends.......................................................  5
    2.18 Contracts..........................................................  5
    2.19 Employee Compensation Plans........................................  6
    2.20 Related-Party Transactions.........................................  6
    2.21 Manufacturing and Marketing Rights.................................  6
    2.22 Corporate Documents................................................  6

SECTION 3 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS...................  6

    3.1  Authorization......................................................  6
    3.2  Experience.........................................................  6
    3.3  Investment.........................................................  7
    3.4  Rule 144...........................................................  7
    3.5  Accredited Investors...............................................  7
    3.6  No Public Market...................................................  7


                                          i

<PAGE>

                                  TABLE OF CONTENTS
                                     (CONTINUED)

                                                                            PAGE

    3.7  Access to Data.....................................................  7
    3.8  Residence..........................................................  7

SECTION 4 CONDITIONS TO CLOSING OF INVESTORS................................  8

    4.1  Representations and Warranties.....................................  8
    4.2  Covenants..........................................................  8
    4.3  No Material Adverse Change.........................................  8
    4.4  Blue Sky...........................................................  8
    4.5  Board of Directors.................................................  8
    4.6  Compliance Certificate.............................................  8
    4.7  Opinion of Counsel.................................................  8
    4.8  Investors' Rights Agreement........................................  8
    4.9  Amended and Restated Certificate of Incorporation..................  8

SECTION 5 CONDITIONS TO CLOSING OF COMPANY..................................  8

    5.1  Representations and Warranties.....................................  9
    5.2  Covenants. ........................................................  9
    5.3  Blue Sky...........................................................  9
    5.4  Investors' Rights Agreement........................................  9
    5.5  Amended and Restated Certificate of Incorporation..................  9

SECTION 6 MISCELLANEOUS.....................................................  9

    6.1  Governing Law......................................................  9
    6.2  Survival...........................................................  9
    6.3  Successors and Assigns.............................................  9
    6.4  Entire Agreement...................................................  9
    6.5  Rights of Investors................................................  9
    6.6  Notices, etc....................................................... 10
    6.7  Expenses........................................................... 10
    6.8  Counterparts....................................................... 10
    6.9  Severability....................................................... 10
    6.10 California Corporate Securities Law................................ 10
    6.11 Approval of Amendments and Waivers................................. 10


                                          ii

<PAGE>



                     SERIES C PREFERRED STOCK PURCHASE AGREEMENT



    THIS AGREEMENT is made as of August 7, 1995 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto ("Investors").

                                      SECTION 1
                AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK

    1.1   AUTHORIZATION.  The Company has authorized the issuance and sale of
up to four million (4,000,000) shares of its Series C Preferred Stock (the
"Preferred") having the rights, preferences, privileges and restrictions set
forth in the Amended and Restated Certificate of Incorporation in the form
attached to this Agreement as Exhibit B (the "Certificate").

    1.2   SALE OF PREFERRED.  Subject to the terms and conditions hereof, each
Investor severally agrees to purchase and the Company agrees to sell and issue
to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of two dollars ($2.00) per share.

    1.3   CLOSING DATE.  The third closing of the purchase and sale of the
Preferred hereunder (the "Third Closing") shall be held at the law offices of
Cooley Godward Castro Huddleson & Tatum ("Cooley Godward"), One Maritime Plaza,
20th Floor, San Francisco, CA 94111.  The Third Closing shall be held on the
date of this Agreement or at such other time and place upon which the Company
and the Investors shall agree (the date of the Third Closing is hereinafter
referred to as the "Third Closing Date").  The first closing hereunder,
consisting of the purchase and sale of 1,729,395 shares of the Preferred (the
"First Closing") took place of May 26, 1995.  The second closing hereunder
consisting of the sale and purchase of 340,205 shares of the Preferred (the
"Second Closing") took place on June 9, 1995.

    1.4   SUBSEQUENT SALE OF SERIES C PREFERRED STOCK.  If less than an
aggregate of four million (4,000,000) shares of Preferred are sold at the First
Closing, the Second Closing and the Third Closing, then, subject to the terms
and conditions of this Agreement, the Company may sell, on or before August 8,
1995, up to the balance between four million (4,000,000) shares of Preferred and
the number of shares sold at the First Closing, the Second Closing and the Third
Closing to such persons as the Company may determine at the same price per share
as the Preferred purchased at the First Closing, the Second Closing and the
Third Closing.  Any sale pursuant to this Section 1.4 shall be upon the same
terms and conditions as those contained herein (provided that the Schedule of
Exceptions may be adjusted to reflect subsequent events), and such persons or
entities shall become parties to this Agreement and Investors' Rights Agreement
(as defined in Section 2.2) by the execution of a copy of such agreements and
each such person or entity shall have the rights and obligations of a Purchaser
hereunder and thereunder.  The term "Closing" shall apply to the Third Closing
and each subsequent closing pursuant to this Section 1.4 unless otherwise
specified, and the term "Closing Date" shall apply


                                          1.

<PAGE>

to the Third Closing Date and each subsequent closing date pursuant to this
Section 1.4 unless otherwise specified.

    1.5   DELIVERY.  At the Closing, the Company will deliver to each Investor
a certificate representing the shares of Preferred that such Investor is
purchasing against payment of the purchase price therefor by wire transfer or by
check payable to the order of the Company.

                                      SECTION 2
                    REPRESENTATIONS AND WARRANTIES OF THE COMPANY

    Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Investor as
follows:

    2.1   ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

    2.2   CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement and
the Amended and Restated Investors' Rights Agreement substantially in the form
attached hereto as Exhibit D (the "Investors' Rights Agreement") (the Agreement
and the Investors' Rights Agreement are hereinafter collectively referred to as
the "Agreements"), to sell and issue the Preferred under this Agreement, to
issue the Common Stock issuable upon conversion of the Preferred and to carry
out and perform its obligations under the terms of the Agreements, including all
exhibits and schedules hereto and thereto.

    2.3   SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity.

    2.4   CAPITALIZATION.  The authorized capital stock of the Company
consists, or immediately prior to the Closing will consist, of: twenty-two
million (22,000,000) shares of Common Stock, of which six million one hundred
seven thousand eight hundred (6,107,800) are issued and outstanding; and ten
million (10,000,000) shares of Preferred Stock, of which four million three
hundred thousand (4,300,000) are designated "Series A Preferred Stock" (of which
four million two hundred sixty-six thousand six hundred sixty-seven (4,266,667)
are issued and outstanding); one million four hundred thousand (1,400,000) are
designated "Series B Preferred Stock" (of which one million three hundred
thirty-three thousand three hundred thirty-three (1,333,333) are issued and
outstanding); and four million (4,000,000) are designated "Series C Preferred
Stock" (of which two million sixty-nine thousand six hundred (2,069,600) are
issued and outstanding immediately prior to the Third Closing).  All such issued
and outstanding shares have been duly authorized and validly issued and are
fully paid and nonassessable.  The Preferred has the rights, preferences,
privileges and restrictions set forth in the Certificate.


                                          2.

<PAGE>

Except (i) for the conversion privileges of the Preferred specified in the
Certificate, (ii) as set forth in the Investors' Rights Agreement, (iii) the
arrangements with respect to employee stock set forth in Exhibit C and (iv) as
otherwise set forth in Exhibit C, there are no options, warrants, conversion
privileges or other rights presently outstanding to purchase or otherwise
acquire any authorized but unissued shares of the Company's capital stock or
other securities of the Company.  All outstanding securities of the Company were
issued in compliance with the registration or qualification provisions of all
applicable U.S. federal and state securities laws.

    2.5   AUTHORIZATION.  All corporate action on the part of the Company, its
officers, directors and shareholders necessary for the authorization, execution,
delivery and performance of the Agreements by the Company, the authorization,
sale, issuance and delivery of the Preferred (and the Common Stock issuable upon
conversion of the Preferred) and the performance of the Company's obligations
under the Agreements has been taken or will be taken prior to the Closing.  The
Agreements, when executed and delivered by the Company, will constitute valid
and binding obligations of the Company enforceable in accordance with their
terms, subject to laws of general application relating to bankruptcy,
insolvency, the relief of debtors, general equity principles, and limitations
upon rights to indemnity.  The Preferred, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements and under applicable federal and state securities laws.  The
Common Stock issuable upon conversion of the Preferred has been duly and validly
reserved and, when issued in compliance with the provisions of this Agreement,
will be duly and validly issued, fully paid and nonassessable and free of
restrictions on transfer other than restrictions under the Agreements, the right
of first refusal provided in the Company's Bylaws, and applicable federal and
state securities laws.  The Preferred is not subject to any preemptive rights or
rights of first refusal.

    2.6   MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
ongoing business of the Company, and the issuance of the Preferred in connection
with this Agreement; and (3) liabilities incurred in the ordinary course of
business that do not exceed $50,000 in the aggregate.

    2.7   COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and will
not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of the
Certificate or Bylaws or any term or provision of any material mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and performing the Agreements and the transactions contemplated thereunder
be, in violation of any order addressed specifically to the Company nor, to the
best of the Company's knowledge, any order, statute, rule or regulation
applicable to the Company.

    2.8   LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency.  To the best of the


                                          3.

<PAGE>

Company's knowledge, there is no judgment, decree, or order of any court in
effect against the Company and the Company is not in default with respect to any
order of any governmental authority to which the Company is a party or by which
it is bound.  There is no action, suit, proceeding, or investigation by the
Company currently pending or which the Company presently intends to initiate.

    2.9   REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued.

    2.10  GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization of
or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.

    2.11  OFFERING.  Subject to the accuracy of the representations set forth
in Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to
this Agreement and the issuance of the Common Stock to be issued upon conversion
of the Preferred constitute transactions exempt from the registration
requirements of Section 5 of the Securities Act of 1933, as amended (the
"Securities Act").

    2.12  CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material transaction other than as approved by its Board of Directors or in the
ordinary course of business or agreed to any of the foregoing other than with
respect to transactions relating to this Agreement.

    2.13  INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license


                                          4.

<PAGE>

on commercially reasonable terms sufficient legal rights to all patents,
copyrights, trade secrets, information, proprietary rights and processes
(collectively "Proprietary Information") necessary for its business as now
conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers and employees, substantially in the forms referenced in Section 2.14
below, there are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or a party to any
options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
information, proprietary rights and processes of any other person or entity.
The Company has not received any communications alleging that the Company has
violated or infringed or that the Company would, by conducting its business as
proposed, violate or infringe any of the patents, trademarks, service marks,
trade names, copyrights or trade secrets or other proprietary rights of any
other person or entity.  Neither the execution nor delivery of this Agreement,
nor the carrying on of the Company's business by the employees of and
consultants to the Company, nor the conduct of the Company's business as
proposed, will, to the Company's knowledge, conflict with or result in a breach
of the terms, conditions, or provisions of, or constitute a default under, any
contract, covenant, or instrument under which any of such employees is now
obligated.  The Company does not believe it is or will be necessary to utilize
any inventions of any of its employees (or people it currently intends to hire)
made prior to their employment by the Company.

    2.14  EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants of
the Company have entered into proprietary information and inventions agreements,
substantially in the Company's standard forms and, to the best of the Company's
knowledge, none of the Company's current or former employees or consultants is
in violation of such agreements.

    2.15  DISCLOSURE.  To the best of the Company's knowledge after reasonable
investigation, none of the representations or warranties made by the Company in
this Agreement and no information in the Exhibits hereto contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements contained herein and therein not misleading.

    2.16  BROKERS OR FINDERS.  The Company has not entered into any agreement
or arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

    2.17  NO DIVIDENDS.  The Company has not made any declaration, setting
aside for payment or other distribution in respect of any of the Company's
capital stock or any direct or indirect redemption, repurchase or other
acquisition of any of such stock.

    2.18  CONTRACTS.  Except as listed on Exhibit C, the Company is not party
to any contract or agreement (i) with expected receipts or expenditures in
excess of $10,000, (ii) involving a license or grant of rights to or from the
Company involving patents, trademarks, copyrights, or other proprietary
information applicable to the business of the Company, (iii) with provisions
restricting or affecting the development, manufacture, or distribution of the


                                          5.

<PAGE>

Company's products or services, or (iv) that provides indemnification by the
Company with respect to infringements of proprietary rights.

    2.19  EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other employee compensation
agreements.  Subject to general principles related to wrongful termination of
employees, the employment of each officer and employee of the Company is
terminable at the will of the Company.

    2.20  RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of the
Company or member of his or her immediate family is indebted to the Company, nor
is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has a business
relationship, or any firm or corporation that competes with the Company, except
that employees, officers, or directors of the Company and members of their
immediate families may own stock in publicly traded companies that may compete
with the Company.

    2.21  MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person, corporation, partnership or other entity, and is not bound
by any agreement that affects the Company's exclusive right to develop,
manufacture, assemble, distribute, market, or sell its products, and has not
licensed or sold any of its technology or proprietary information to any person,
corporation, partnership or other entity.

    2.22  CORPORATE DOCUMENTS.  The Company has furnished the Investors with
copies of the Certificate and Bylaws as currently in effect.  Said copies are
true, correct, and complete and contain all amendments through the Closing Date.

                                      SECTION 3
                   REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

    Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

    3.1   AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of such Investor, enforceable in accordance with their terms except
as the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity (regardless
of whether such enforceability is considered in a proceeding in equity or at
law).  Such Investor is authorized and has full right and power to purchase the
Preferred, and the person signing the Agreements and any other instrument
executed and delivered hereby on behalf of such entity has been duly authorized
by such entity and has full power and authority to do so.


                                          6.

<PAGE>

    3.2   EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

    3.3   INVESTMENT.  The Investor is acquiring the Preferred (and any Common
Stock issuable upon conversion of the Preferred) for investment for its own
account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.

    3.4   RULE 144.  The Investor acknowledges that the Preferred must be held
indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the securities to be sold, the sale
being through a "broker's transaction" or in transactions directly with a
"market maker" (as provided by Rule 144(f)) and the number of shares being sold
during any three-month period not exceeding specified limitations.  The Investor
is aware that the conditions for resale set forth in Rule 144 have not been
satisfied and that the Company has no plan to satisfy these conditions in the
foreseeable future.

    3.5   ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982, as described in Exhibit F hereto.

    3.6   NO PUBLIC MARKET.  The Investor understands that no public market now
exists for any of the securities issued by the Company and that it is unlikely
that a public market will ever exist for the Preferred.

    3.7   ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to describe the aspects of the Company's
business and prospects which the Company believes to be material.

    3.8   RESIDENCE.  If the Purchaser is an individual, then the purchaser
resides in the state or province identified in the address of the Purchaser set
forth on Exhibit A; if the Purchaser is a partnership, corporation, limited
liability company or other entity, then the office


                                          7.

<PAGE>

or offices of the Purchaser in which its investment decision was made is located
at the address or addresses of the Purchaser set forth on Exhibit A.


                                      SECTION 4
                          CONDITIONS TO CLOSING OF INVESTORS

    Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

    4.1   REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Company contained in Section 2 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the date of the Closing.

    4.2   COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing Date
shall have been performed or complied with in all respects.

    4.3   NO MATERIAL ADVERSE CHANGE.  There shall have been no material
adverse change in the Company's financial condition, affairs or prospects
between the date of this Agreement and the Closing Date, if different.

    4.4   BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    4.5   BOARD OF DIRECTORS.  The Board of Directors of the Company
immediately following the Closing will consist of Pehong Chen, David L. Anderson
and Yogen K. Dalal.

    4.6   COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

    4.7   OPINION OF COUNSEL.  The Investors shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

    4.8   INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

    4.9   AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.


                                          8.

<PAGE>

                                      SECTION 5
                           CONDITIONS TO CLOSING OF COMPANY

    The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:

    5.1   REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Investors contained in Section 3 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the Closing.

    5.2   COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by Investors on or prior to the Closing Date
shall have been performed or complied with in all respects.

    5.3   BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    5.4   INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

    5.5   AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                      SECTION 6
                                    MISCELLANEOUS

    6.1   GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

    6.2   SURVIVAL.  The representations, warranties, covenants and agreements
made herein shall survive any investigation made by Investors and the closing of
the transactions contemplated hereby.  All statements as to factual matters
contained in this Agreement or in any certificate or other instrument delivered
by or on behalf of the Company pursuant to this Agreement shall be deemed to be
made as of the date of this Agreement, and not necessarily as of some later
date.

    6.3   SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company.


                                          9.

<PAGE>

    6.4   ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

    6.5   RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common Stock
issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.

    6.6   NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 8.6 shall be
deemed delivered when mailed.

    6.7   EXPENSES.  The Company shall pay all costs and expenses that it
incurs with respect to the negotiation, execution, delivery and performance of
the Agreement.  The Company shall, at the Closing, reimburse the reasonable fees
of one (1) special counsel for the Purchasers, not to exceed ten thousand
dollars ($10,000), and shall reimburse such special counsel for reasonable
expenses incurred in connection with the negotiation, execution, delivery and
performance of this Agreement.

    6.8   COUNTERPARTS.  This Agreement may be executed in counterparts, each
of which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

    6.9   SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

    6.10  CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities
which are the subject of this Agreement has not been qualified with the
Commissioner of corporations of the state of California, and the issuance of
such securities or the payment or receipt of any part of the consideration
therefor prior to such qualification, if required by law, is unlawful.  The
rights of all parties to this agreement are expressly conditioned upon such
qualification being obtained, if required by law.


                                         10.

<PAGE>

    6.11  APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may
be amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not consenting) all shares previously disposed of by the Investors
or transferees pursuant to one or more registration statements under the
Securities Act or pursuant to Rule 144 thereunder.  Any amendment, termination
or waiver effected in accordance with this section shall be binding upon each
holder of any securities issued pursuant to this Agreement (including securities
into which such securities have been converted or exchanged), each future holder
of any or all such securities and the Company.



                        [THIS SPACE INTENTIONALLY LEFT BLANK]


                                         11.

<PAGE>

    IN WITNESS WHEREOF, the foregoing Series C Preferred Stock Purchase
Agreement is hereby executed as of the date first above written.

BROADVISION, INC.



By:     /s/  Pehong Chen
   ------------------------------------
         PEHONG CHEN
         President


INVESTOR:

AMERITECH DEVELOPMENT CORP.


By:    /s/ Thomas W. Touton
   ------------------------------------

Name:  Thomas W. Touton
     ----------------------------------

Title:  Vice President, Venture Capital
      ---------------------------------


    /s/  Ronald C. Conway
- ---------------------------------------
RONALD C. CONWAY

    /s/  Carl Dellar
- ---------------------------------------
CARL N.R. DELLAR

                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES C PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

                                      EXHIBIT A

                                SCHEDULE OF INVESTORS
                                   (THIRD CLOSING)

                                                  SERIES C
                                                 PREFERRED
INVESTOR                                           SHARES           PRICE
- --------                                           ------           -----

Ameritech Development Corp.                       750,000        $1,500,000
30 South Wacker Drive, 37th Floor
Chicago, IL  60606

Ronald C. Conway                                   25,000            50,000
76 Adam Way
Atherton, CA  94027

Carl N. R. Dellar                                   6,000            12,000
10390 Farallone Drive
Cupertino, CA  95014
                                                  -------        ----------

     Total                                        781,000        $1,562,000


<PAGE>

                                BROADVISION, INC.



                   ___________________________________________

                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT
                   ___________________________________________



                                 FOURTH CLOSING
                                 AUGUST 31, 1995
<PAGE>


                                TABLE OF CONTENTS

                                                                            PAGE

SECTION 1   AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK . . . . .   1

     1.1    Authorization. . . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.2    Sale of Preferred. . . . . . . . . . . . . . . . . . . . . . . .   1
     1.3    Closing Date . . . . . . . . . . . . . . . . . . . . . . . . . .   1
     1.4    Subsequent Sale of Series C Preferred Stock. . . . . . . . . . .   1
     1.5    Delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

SECTION 2   REPRESENTATIONS AND WARRANTIES OF THE COMPANY. . . . . . . . . .   2

     2.1    Organization and Standing.   . . . . . . . . . . . . . . . . . .   2
     2.2    Corporate Power. . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.3    Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.4    Capitalization . . . . . . . . . . . . . . . . . . . . . . . . .   2
     2.5    Authorization. . . . . . . . . . . . . . . . . . . . . . . . . .   3
     2.6    Material Liabilities . . . . . . . . . . . . . . . . . . . . . .   3
     2.7    Compliance with Other Instruments, etc.. . . . . . . . . . . . .   3
     2.8    Litigation, etc. . . . . . . . . . . . . . . . . . . . . . . . .   3
     2.9    Registration Rights. . . . . . . . . . . . . . . . . . . . . . .   4
     2.10   Governmental Consent, etc. . . . . . . . . . . . . . . . . . . .   4
     2.11   Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
     2.12   Certain Transactions . . . . . . . . . . . . . . . . . . . . . .   4
     2.13   Intellectual Property. . . . . . . . . . . . . . . . . . . . . .   4
     2.14   Employee and Consultant Agreements . . . . . . . . . . . . . . .   5
     2.15   Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.16   Brokers or Finders . . . . . . . . . . . . . . . . . . . . . . .   5
     2.17   No Dividends . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.18   Contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
     2.19   Employee Compensation Plans. . . . . . . . . . . . . . . . . . .   6
     2.20   Related-Party Transactions . . . . . . . . . . . . . . . . . . .   6
     2.21   Manufacturing and Marketing Rights . . . . . . . . . . . . . . .   6
     2.22   Corporate Documents. . . . . . . . . . . . . . . . . . . . . . .   6

SECTION 3   REPRESENTATIONS AND WARRANTIES OF THE INVESTORS. . . . . . . . .   6

     3.1    Authorization. . . . . . . . . . . . . . . . . . . . . . . . . .   6
     3.2    Experience . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
     3.3    Investment . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.4    Rule 144 . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.5    Accredited Investors . . . . . . . . . . . . . . . . . . . . . .   7


                                       i.
<PAGE>

                                TABLE OF CONTENTS
                                   (CONTINUED)
                                                                            PAGE

     3.6    No Public Market . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.7    Access to Data . . . . . . . . . . . . . . . . . . . . . . . . .   7
     3.8    Residence. . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

SECTION 4   CONDITIONS TO CLOSING OF INVESTORS . . . . . . . . . . . . . . .   8

     4.1    Representations and Warranties . . . . . . . . . . . . . . . . .   8
     4.2    Covenants. . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.3    No Material Adverse Change . . . . . . . . . . . . . . . . . . .   8
     4.4    Blue Sky . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
     4.5    Board of Directors . . . . . . . . . . . . . . . . . . . . . . .   8
     4.6    Compliance Certificate . . . . . . . . . . . . . . . . . . . . .   8
     4.7    Opinion of Counsel . . . . . . . . . . . . . . . . . . . . . . .   8
     4.8    Investors' Rights Agreement. . . . . . . . . . . . . . . . . . .   8
     4.9    Amended and Restated Certificate of Incorporation. . . . . . . .   8

SECTION 5   CONDITIONS TO CLOSING OF COMPANY . . . . . . . . . . . . . . . .   8

     5.1    Representations and Warranties . . . . . . . . . . . . . . . . .   9
     5.2    Covenants. . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     5.3    Blue Sky . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     5.4    Investors' Rights Agreement. . . . . . . . . . . . . . . . . . .   9
     5.5    Amended and Restated Certificate of Incorporation. . . . . . . .   9

SECTION 6   MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . . . . . .   9

     6.1    Governing Law. . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.2    Survival . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.3    Successors and Assigns . . . . . . . . . . . . . . . . . . . . .   9
     6.4    Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . .   9
     6.5    Rights of Investors. . . . . . . . . . . . . . . . . . . . . . .   9
     6.6    Notices, etc.. . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.7    Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.8    Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.9    Severability . . . . . . . . . . . . . . . . . . . . . . . . . .  10
     6.10   California Corporate Securities Law. . . . . . . . . . . . . . .  10
     6.11   Approval of Amendments and Waivers . . . . . . . . . . . . . . .  10


                                       ii.
<PAGE>

                                TABLE OF CONTENTS
                                   (CONTINUED)
                                                                            PAGE

EXHIBIT A:  SCHEDULE OF INVESTORS
EXHIBIT B:  CERTIFICATE OF INCORPORATION
EXHIBIT C:  SCHEDULE OF EXCEPTIONS
EXHIBIT D:  INVESTORS' RIGHTS AGREEMENT
EXHIBIT E:  OPINION OF COOLEY GODWARD
EXHIBIT F:  ACCREDITED INVESTORS DEFINITION
EXHIBIT G:  FIRST AMENDMENT
EXHIBIT H:  CO-SALE AGREEMENT


                                      iii.

<PAGE>

                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT



     THIS AGREEMENT is made as of August 31, 1995 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto ("Investors").

                                    SECTION 1
             AUTHORIZATION AND SALE OF THE SERIES C PREFERRED STOCK

     1.1  AUTHORIZATION.  The Company has authorized the issuance and sale of up
to four million (4,000,000) shares of its Series C Preferred Stock (the
"Preferred") having the rights, preferences, privileges and restrictions set
forth in the Amended and Restated Certificate of Incorporation in the form
attached to this Agreement as Exhibit B (the "Certificate").

     1.2  SALE OF PREFERRED.  Subject to the terms and conditions hereof, each
Investor severally agrees to purchase and the Company agrees to sell and issue
to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of two dollars ($2.00) per share.

     1.3  CLOSING DATE.  The closing of the purchase and sale of the Preferred
hereunder (the "Fourth Closing") shall be held at the law offices of Cooley
Godward Castro Huddleson & Tatum ("Cooley Godward"), One Maritime Plaza, 20th
Floor, San Francisco, CA 94111.  The Fourth Closing shall be held on the date of
this Agreement or at such other time and place upon which the Company and the
Investors shall agree (the date of the Fourth Closing is hereinafter referred to
as the "Fourth Closing Date").  The first closing hereunder, consisting of the
purchase and sale of 1,729,395 shares of the Preferred (the "First Closing")
took place of May 26, 1995.  The second closing hereunder consisting of the sale
and purchase of 340,205 shares of the Preferred (the "Second Closing") took
place on June 9, 1995. The third closing hereunder consisting of the sale and
purchase of 781,000 shares of the Preferred (the "Third Closing") took place on
August 7, 1995.


     1.4  SUBSEQUENT SALE OF SERIES C PREFERRED STOCK.  If less than an
aggregate of four million (4,000,000) shares of Preferred are sold at the First
Closing and each subsequent Closing then, subject to the terms and conditions of
this Agreement, the Company may sell, on or before September 29, 1995, up to the
balance between four million (4,000,000) shares of Preferred and the number of
shares sold at the First Closing and each subsequent Closing to such persons as
the Company may determine at the same price per share as the Preferred purchased
at the First Closing and each subsequent Closing.  Any sale pursuant to this
Section 1.4 shall be upon the same terms and conditions as those contained
herein (provided that the Schedule of Exceptions may be adjusted to reflect
subsequent events), and such persons or entities shall become parties to this
Agreement, the First Amendment to this Agreement, the Investors' Rights
Agreement and the Co-Sale Agreement (each as defined in Section 2.2), by the
execution of a copy of such


                                       1.
<PAGE>


agreements and each such person or entity shall have the rights and obligations
of a Purchaser hereunder and thereunder.  The term "Closing" shall apply to the
Fourth Closing and each subsequent closing pursuant to this Section 1.4 unless
otherwise specified, and the term "Closing Date" shall apply to the Fourth
Closing Date and each subsequent closing date pursuant to this Section 1.4
unless otherwise specified.

     1.5  DELIVERY.  At the Closing, the Company will deliver to each Investor a
certificate representing the shares of Preferred that such Investor is
purchasing against payment of the purchase price therefor by wire transfer or by
check payable to the order of the Company.

                                    SECTION 2
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Investor as
follows:

     2.1  ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

     2.2  CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement, the
First Amendment to this Agreement attached hereto as Exhibit G (the "First
Amendment"), the Amended and Restated Investors' Rights Agreement substantially
in the form attached hereto as Exhibit D (the "Investors' Rights Agreement") and
the Co-Sale Agreement attached hereto as Exhibit H (the Agreement, the First
Amendment, the Investors' Rights Agreement, and the Co-Sale Agreement are
hereinafter collectively referred to as the "Agreements"), to sell and issue the
Preferred under this Agreement, to issue the Common Stock issuable upon
conversion of the Preferred and to carry out and perform its obligations under
the terms of the Agreements, including all exhibits and schedules hereto and
thereto.

     2.3  SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity.

     2.4  CAPITALIZATION.  The authorized capital stock of the Company consists,
or immediately prior to the Closing will consist, of: twenty-two million
(22,000,000) shares of Common Stock, of which six million one hundred seven
thousand eight hundred (6,107,800) are issued and outstanding; and ten million
(10,000,000) shares of Preferred Stock, of which four million three hundred
thousand (4,300,000) are designated "Series A Preferred Stock" (of which four
million two hundred sixty-six thousand six hundred sixty-seven (4,266,667) are
issued and outstanding); one million four hundred thousand (1,400,000) are
designated "Series B Preferred Stock" (of which one million three hundred
thirty-three thousand three hundred thirty-three



                                       2.
<PAGE>


(1,333,333) are issued and outstanding); and four million (4,000,000) are
designated "Series C Preferred Stock" (of which two million eight hundred fifty
thousand six hundred (2,850,600) are issued and outstanding immediately prior to
the Fourth Closing).  All such issued and outstanding shares have been duly
authorized and validly issued and are fully paid and nonassessable.  The
Preferred has the rights, preferences, privileges and restrictions set forth in
the Certificate.  Except (i) for the conversion privileges of the Preferred
specified in the Certificate, (ii) as set forth in the Investors' Rights
Agreement, (iii) the arrangements with respect to employee stock set forth in
Exhibit C and (iv) as otherwise set forth in Exhibit C, there are no options,
warrants, conversion privileges or other rights presently outstanding to
purchase or otherwise acquire any authorized but unissued shares of the
Company's capital stock or other securities of the Company.  All outstanding
securities of the Company were issued in compliance with the registration or
qualification provisions of all applicable U.S. federal and state securities
laws.

     2.5  AUTHORIZATION.  All corporate action on the part of the Company, its
officers, directors and shareholders necessary for the authorization, execution,
delivery and performance of the Agreements by the Company, the authorization,
sale, issuance and delivery of the Preferred (and the Common Stock issuable upon
conversion of the Preferred) and the performance of the Company's obligations
under the Agreements has been taken or will be taken prior to the Closing.  The
Agreements, when executed and delivered by the Company, will constitute valid
and binding obligations of the Company enforceable in accordance with their
terms, subject to laws of general application relating to bankruptcy,
insolvency, the relief of debtors, general equity principles, and limitations
upon rights to indemnity.  The Preferred, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements and under applicable federal and state securities laws.  The
Common Stock issuable upon conversion of the Preferred has been duly and validly
reserved and, when issued in compliance with the provisions of this Agreement,
will be duly and validly issued, fully paid and nonassessable and free of
restrictions on transfer other than restrictions under the Agreements, the right
of first refusal provided in the Company's Bylaws, and applicable federal and
state securities laws.  The Preferred is not subject to any preemptive rights or
rights of first refusal.

     2.6  MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
ongoing business of the Company, and the issuance of the Preferred in connection
with this Agreement; and (3) liabilities incurred in the ordinary course of
business that do not exceed $50,000 in the aggregate.

     2.7  COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and will
not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of the
Certificate or Bylaws or any term or provision of any material mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and


                                       3.
<PAGE>


performing the Agreements and the transactions contemplated thereunder be, in
violation of any order addressed specifically to the Company nor, to the best of
the Company's knowledge, any order, statute, rule or regulation applicable to
the Company.

     2.8  LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency.  To the best of the Company's knowledge, there is no
judgment, decree, or order of any court in effect against the Company and the
Company is not in default with respect to any order of any governmental
authority to which the Company is a party or by which it is bound.  There is no
action, suit, proceeding, or investigation by the Company currently pending or
which the Company presently intends to initiate.

     2.9  REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued.

     2.10 GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization of
or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.

     2.11 OFFERING.  Subject to the accuracy of the representations set forth in
Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to this
Agreement and the issuance of the Common Stock to be issued upon conversion of
the Preferred constitute transactions exempt from the registration requirements
of Section 5 of the Securities Act of 1933, as amended (the "Securities Act").

     2.12 CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material


                                       4.
<PAGE>


transaction other than as approved by its Board of Directors or in the ordinary
course of business or agreed to any of the foregoing other than with respect to
transactions relating to this Agreement.

     2.13 INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license on commercially reasonable terms sufficient legal rights
to all patents, copyrights, trade secrets, information, proprietary rights and
processes (collectively "Proprietary Information") necessary for its business as
now conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers and employees, substantially in the forms referenced in Section 2.14
below, there are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or a party to any
options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
information, proprietary rights and processes of any other person or entity.
The Company has not received any communications alleging that the Company has
violated or infringed or that the Company would, by conducting its business as
proposed, violate or infringe any of the patents, trademarks, service marks,
trade names, copyrights or trade secrets or other proprietary rights of any
other person or entity.  Neither the execution nor delivery of this Agreement,
nor the carrying on of the Company's business by the employees of and
consultants to the Company, nor the conduct of the Company's business as
proposed, will, to the Company's knowledge, conflict with or result in a breach
of the terms, conditions, or provisions of, or constitute a default under, any
contract, covenant, or instrument under which any of such employees is now
obligated.  The Company does not believe it is or will be necessary to utilize
any inventions of any of its employees (or people it currently intends to hire)
made prior to their employment by the Company.

     2.14 EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants of
the Company have entered into proprietary information and inventions agreements,
substantially in the Company's standard forms and, to the best of the Company's
knowledge, none of the Company's current or former employees or consultants is
in violation of such agreements.

     2.15 DISCLOSURE.  To the best of the Company's knowledge after reasonable
investigation, none of the representations or warranties made by the Company in
this Agreement and no information in the Exhibits hereto contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements contained herein and therein not misleading.

     2.16 BROKERS OR FINDERS.  The Company has not entered into any agreement or
arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

     2.17 NO DIVIDENDS.  The Company has not made any declaration, setting aside
for payment or other distribution in respect of any of the Company's capital
stock or any direct or indirect redemption, repurchase or other acquisition of
any of such stock.


                                       5.
<PAGE>


     2.18 CONTRACTS.  Except as listed on Exhibit C, the Company is not party to
any contract or agreement (i) with expected receipts or expenditures in excess
of $10,000, (ii) involving a license or grant of rights to or from the Company
involving patents, trademarks, copyrights, or other proprietary information
applicable to the business of the Company, (iii) with provisions restricting or
affecting the development, manufacture, or distribution of the Company's
products or services, or (iv) that provides indemnification by the Company with
respect to infringements of proprietary rights.

     2.19 EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other employee compensation
agreements.  Subject to general principles related to wrongful termination of
employees, the employment of each officer and employee of the Company is
terminable at the will of the Company.

     2.20 RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of the
Company or member of his or her immediate family is indebted to the Company, nor
is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has a business
relationship, or any firm or corporation that competes with the Company, except
that employees, officers, or directors of the Company and members of their
immediate families may own stock in publicly traded companies that may compete
with the Company.

     2.21 MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person, corporation, partnership or other entity, and is not bound
by any agreement that affects the Company's exclusive right to develop,
manufacture, assemble, distribute, market, or sell its products, and has not
licensed or sold any of its technology or proprietary information to any person,
corporation, partnership or other entity.

     2.22 CORPORATE DOCUMENTS.  The Company has furnished the Investors with
copies of the Certificate and Bylaws as currently in effect.  Said copies are
true, correct, and complete and contain all amendments through the Closing Date.

                                    SECTION 3
                 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

     Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

     3.1  AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of such Investor, enforceable in accordance with their terms except
as the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity


                                       6.
<PAGE>


(regardless of whether such enforceability is considered in a proceeding in
equity or at law).  Such Investor is authorized and has full right and power to
purchase the Preferred, and the person signing the Agreements and any other
instrument executed and delivered hereby on behalf of such entity has been duly
authorized by such entity and has full power and authority to do so.

     3.2  EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

     3.3  INVESTMENT.  The Investor is acquiring the Preferred (and any Common
Stock issuable upon conversion of the Preferred) for investment for its own
account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.


     3.4  RULE 144.  The Investor acknowledges that the Preferred must be held
indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the securities to be sold, the sale
being through a "broker's transaction" or in transactions directly with a
"market maker" (as provided by Rule 144(f)) and the number of shares being sold
during any three-month period not exceeding specified limitations.  The Investor
is aware that the conditions for resale set forth in Rule 144 have not been
satisfied and that the Company has no plan to satisfy these conditions in the
foreseeable future.

     3.5  ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982, as described in Exhibit F hereto.

     3.6  NO PUBLIC MARKET.  The Investor understands that no public market now
exists for any of the securities issued by the Company and that it is unlikely
that a public market will ever exist for the Preferred.

     3.7  ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to


                                       7.
<PAGE>


describe the aspects of the Company's business and prospects which the Company
believes to be material.

     3.8  RESIDENCE.  If the Purchaser is an individual, then the purchaser
resides in the state or province identified in the address of the Purchaser set
forth on Exhibit A; if the Purchaser is a partnership, corporation, limited
liability company or other entity, then the office or offices of the Purchaser
in which its investment decision was made is located at the address or addresses
of the Purchaser set forth on Exhibit A.


                                    SECTION 4
                       CONDITIONS TO CLOSING OF INVESTORS

     Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

     4.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Company contained in Section 2 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the date of the Closing.

     4.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by the Company on or prior to the Closing Date shall
have been performed or complied with in all respects.

     4.3  NO MATERIAL ADVERSE CHANGE.  There shall have been no material adverse
change in the Company's financial condition, affairs or prospects between the
date of this Agreement and the Closing Date, if different.

     4.4  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

     4.5  BOARD OF DIRECTORS.  The Board of Directors of the Company immediately
following the Closing will consist of Pehong Chen, David L. Anderson and Yogen
K. Dalal.

     4.6  COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

     4.7  OPINION OF COUNSEL.  The Investors shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

     4.8  INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.


                                       8.
<PAGE>


     4.9  AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                    SECTION 5
                        CONDITIONS TO CLOSING OF COMPANY

     The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:

     5.1  REPRESENTATIONS AND WARRANTIES.  The representations and warranties of
the Investors contained in Section 3 shall be true on and as of the Closing with
the same effect as though such representations and warranties had been made on
and as of the Closing.

     5.2  COVENANTS.  All covenants, agreements and conditions contained in this
Agreement to be performed by Investors on or prior to the Closing Date shall
have been performed or complied with in all respects.

     5.3  BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

     5.4  INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

     5.5  AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                    SECTION 6
                                  MISCELLANEOUS

     6.1  GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

     6.2  SURVIVAL.  The representations, warranties, covenants and agreements
made herein shall survive any investigation made by Investors and the closing of
the transactions contemplated hereby.  All statements as to factual matters
contained in this Agreement or in any certificate or other instrument delivered
by or on behalf of the Company pursuant to this Agreement shall be deemed to be
made as of the date of this Agreement, and not necessarily as of some later
date.

     6.3  SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company.


                                       9.
<PAGE>


     6.4  ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

     6.5  RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common Stock
issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.

     6.6  NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 8.6 shall be
deemed delivered when mailed.

     6.7  EXPENSES.  The Company shall pay all costs and expenses that it incurs
with respect to the negotiation, execution, delivery and performance of the
Agreement.  The Company shall, at the Closing, reimburse the reasonable fees of
one (1) special counsel for the Purchasers, not to exceed ten thousand dollars
($10,000), and shall reimburse such special counsel for reasonable expenses
incurred in connection with the negotiation, execution, delivery and performance
of this Agreement.

     6.8  COUNTERPARTS.  This Agreement may be executed in counterparts, each of
which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

     6.9  SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

     6.10 CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities which
are the subject of this Agreement has not been qualified with the Commissioner
of corporations of the state of California, and the issuance of such securities
or the payment or receipt of any part of the consideration therefor prior to
such qualification, if required by law, is unlawful.  The rights of all parties
to this agreement are expressly conditioned upon such qualification being
obtained, if required by law.


                                       10.
<PAGE>


     6.11 APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may be
amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not consenting) all shares previously disposed of by the Investors
or transferees pursuant to one or more registration statements under the
Securities Act or pursuant to Rule 144 thereunder.  Any amendment, termination
or waiver effected in accordance with this section shall be binding upon each
holder of any securities issued pursuant to this Agreement (including securities
into which such securities have been converted or exchanged), each future holder
of any or all such securities and the Company.















                      [THIS SPACE INTENTIONALLY LEFT BLANK]


                                       11.
<PAGE>


     IN WITNESS WHEREOF, the foregoing Series C Preferred Stock Purchase
Agreement is hereby executed as of the date first above written.

BROADVISION, INC.



By:     /s/  Pehong Chen
   ---------------------------
          PEHONG CHEN
          President


INVESTOR:

SIPPL MACDONALD VENTURES I, L.P.



By:  /s/  Jackie MacDonald
   -------------------------
     JACKIE MACDONALD
     General Partner


                       SIGNATURE PAGE TO BROADVISION, INC.
                   SERIES C PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

                                    EXHIBIT A

                              SCHEDULE OF INVESTORS
                                (FOURTH CLOSING)

                                                SERIES C
                                                PREFERRED
INVESTOR                                         SHARES       PRICE
- --------                                         ------       -----

Sippl Macdonald Ventures I, L.P.                150,000      $300,000
81 Lorlei Lane
Menlo Park, CA  94025
Attn:  Jacqueline A. Macdonald

                                                -------      --------

     Total                                      150,000      $300,000


<PAGE>


                                  BROADVISION, INC.

- --------------------------------------------------------------------------------

                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

- --------------------------------------------------------------------------------


                                    APRIL 15, 1996

<PAGE>

                                  TABLE OF CONTENTS
                                                                            PAGE

SECTION 1 AUTHORIZATION AND SALE OF THE SERIES E PREFERRED STOCK............  1

    1.1  Authorization......................................................  1
    1.2  Sale of Preferred..................................................  1
    1.3  Closing Date.......................................................  1
    1.4  Subsequent Closings................................................  1
    1.5  Delivery...........................................................  1

SECTION 2 REPRESENTATIONS AND WARRANTIES OF THE COMPANY.....................  2

    2.1  Organization and Standing.  .......................................  2
    2.2  Corporate Power....................................................  2
    2.3  Subsidiaries.......................................................  2
    2.4  Capitalization.....................................................  2
    2.5  Authorization......................................................  3
    2.6  Material Liabilities...............................................  3
    2.7  Compliance with Other Instruments, etc.............................  3
    2.8  Litigation, etc....................................................  3
    2.9  Registration Rights................................................  4
    2.10 Governmental Consent, etc..........................................  4
    2.11 Offering...........................................................  4
    2.12 Certain Transactions...............................................  4
    2.13 Intellectual Property..............................................  4
    2.14 Employee and Consultant Agreements.................................  5
    2.15 Disclosure.........................................................  5
    2.16 Brokers or Finders.................................................  5
    2.17 No Dividends.......................................................  5
    2.18 Contracts..........................................................  5
    2.19 Employee Compensation Plans........................................  5
    2.20 Related-Party Transactions.........................................  6
    2.21 Manufacturing and Marketing Rights.................................  6
    2.22 Corporate Documents................................................  6

SECTION 3 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS...................  6

    3.1  Authorization......................................................  6
    3.2  Experience.........................................................  6
    3.3  Investment.........................................................  7
    3.4  Rule 144...........................................................  7
    3.5  Accredited Investors...............................................  7
    3.6  No Public Market...................................................  7
    3.7  Access to Data.....................................................  7
    3.8  Residence..........................................................  7


                                          i.


<PAGE>
                                  TABLE OF CONTENTS
                                     (CONTINUED)
                                                                            PAGE

SECTION 4 CONDITIONS TO CLOSING OF INVESTORS................................  8

    4.1  Representations and Warranties.....................................  8
    4.2  Covenants..........................................................  8
    4.3  No Material Adverse Change.........................................  8
    4.4  Blue Sky...........................................................  8
    4.5  Board of Directors.................................................  8
    4.6  Compliance Certificate.............................................  8
    4.7  Opinion of Counsel.................................................  8
    4.8  Investors' Rights Agreement........................................  8
    4.9  Amended and Restated Certificate of Incorporation..................  8

SECTION 5 CONDITIONS TO CLOSING OF COMPANY..................................  8

    5.1  Representations and Warranties.....................................  9
    5.2  Covenants. ........................................................  9
    5.3  Blue Sky...........................................................  9
    5.4  Investors' Rights Agreement........................................  9
    5.5  Amended and Restated Certificate of Incorporation..................  9

SECTION 6 MISCELLANEOUS.....................................................  9

    6.1  Governing Law......................................................  9
    6.2  Survival...........................................................  9
    6.3  Successors and Assigns.............................................  9
    6.4  Entire Agreement...................................................  9
    6.5  Rights of Investors................................................  9
    6.6  Notices, etc....................................................... 10
    6.7  Expenses........................................................... 10
    6.8  Counterparts....................................................... 10
    6.9  Severability....................................................... 10
    6.10 California Corporate Securities Law................................ 10
    6.11 Approval of Amendments and Waivers................................. 10


                                         ii.

<PAGE>

                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT


    THIS AGREEMENT is made as of April 15, 1996 between BROADVISION, INC., a
Delaware corporation (the "Company") and the investors as set forth in Exhibit A
hereto (the "Investors").


                                      SECTION 1
                AUTHORIZATION AND SALE OF THE SERIES E PREFERRED STOCK

    1.1   AUTHORIZATION.  The Company has authorized the issuance and sale of
up to one million two hundred fifty thousand (1,250,000) shares of its Series E
Preferred Stock (the "Preferred") having the rights, preferences, privileges and
restrictions set forth in the Amended and Restated Certificate of Incorporation
in the form attached to this Agreement as Exhibit B (the "Certificate").

    1.2   SALE OF PREFERRED.  Subject to the terms and conditions hereof, each
Investor severally agrees to purchase and the Company agrees to sell and issue
to each Investor the number of shares of Preferred set forth opposite such
Investor's name on Exhibit A at a price of eight dollars ($8.00) per share.

    1.3   CLOSING DATE.  The first closing of the purchase and sale of the
Preferred hereunder (the "First Closing") shall be held at the law offices of
Cooley Godward Castro Huddleson & Tatum  ("Cooley Godward"), One Maritime Plaza,
20th Floor, San Francisco, CA 94111.  The First Closing shall be held on the
date of this Agreement or at such other time and place upon which the Company
and the Investors shall agree (the "First Closing Date").

    1.4   SUBSEQUENT CLOSINGS.  If less than one million two hundred fifty
thousand (1,250,000) shares of the Preferred are sold at the First Closing,
then, subject to the terms and conditions hereof, the Company may sell on or
before May 30, 1996, up to the balance between one million two hundred fifty
thousand (1,250,000) shares and the number of shares of Preferred sold at the
First Closing to such persons as the Company may determine at the same price per
share as the Preferred purchased and sold at the First Closing.  Any sale
pursuant to this Section 1.4 shall be upon the same terms and conditions as
those contained herein (provided that the Schedule of Exceptions may be adjusted
to reflect subsequent events), and such persons or entities shall become parties
to the Agreement and the Investors' Rights Agreement (as defined in Section 2.2)
by the execution of a copy of such agreements and each such person or entity
shall have the rights and obligations of a Purchaser hereunder and thereunder. 
The term "Closing" shall apply to the First Closing and each subsequent closing
pursuant to this Section 1.4 unless otherwise specified, and the term "Closing
Date" shall apply to the First Closing Date and each subsequent closing date
pursuant to this Section 1.4 unless otherwise specified.

    1.5   DELIVERY.  At the Closing the Company will deliver to each Investor a
certificate representing the shares of Preferred that such Investor is
purchasing against payment of the purchase price therefor by wire transfer or by
check payable to the order of the Company.


                                          1.

<PAGE>

                                      SECTION 2
                    REPRESENTATIONS AND WARRANTIES OF THE COMPANY

    Except as set forth in the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Investor as
follows:

    2.1   ORGANIZATION AND STANDING.  The Company is a corporation duly
organized and validly existing under, and by virtue of, the laws of the State of
Delaware and is in good standing under such laws.  The Company has all requisite
corporate power to own and operate its properties and assets and to carry on its
business as presently conducted and as proposed to be conducted.  The Company is
qualified to do business as a foreign corporation in each jurisdiction in which
such qualification is presently required.

    2.2   CORPORATE POWER.  The Company will have at the Closing Date all
requisite legal and corporate power to execute and deliver this Agreement and
the Second Amended and Restated Investors' Rights Agreement substantially in the
form attached hereto as Exhibit D (the "Investors' Rights Agreement") (the
Agreement and the Investors' Rights Agreement are hereinafter collectively
referred to as the "Agreements"), to sell and issue the Preferred under this
Agreement, to issue the Common Stock issuable upon conversion of the Preferred
and to carry out and perform its obligations under the terms of the Agreements,
including all exhibits and schedules hereto and thereto.

    2.3   SUBSIDIARIES.  The Company does not own or control, directly or
indirectly, any other corporation, association or business entity.

    2.4   CAPITALIZATION.  The authorized capital stock of the Company
consists, or immediately prior to the Closing will consist, of: thirty million
(30,000,000) shares of Common Stock, of which seven million, three hundred
sixty-two thousand, nine hundred forty-two (7,362,942) are issued and
outstanding; and fifteen million (15,000,000) shares of Preferred Stock, of
which (i) four million three hundred thousand (4,300,000) are designated "Series
A Preferred Stock" (of which four million two hundred sixty-six thousand six
hundred sixty-seven (4,266,667) are issued and outstanding), (ii) one million
four hundred thousand (1,400,000) are designated "Series B Preferred Stock" (of
which one million three hundred thirty-three thousand three hundred thirty-three
(1,333,333) are issued and outstanding), (iii) four million (4,000,000) are
designated "Series C Preferred Stock" (of which  three million six thousand
shares (3,006,000) are issued and outstanding; five hundred thousand (500,000)
are designated "Series D Preferred Stock" (none of which are issued and
outstanding); and one million two hundred seventy-five thousand (1,275,000) are
designated "Series E Preferred Stock" (none of which are issued and
outstanding).  All such issued and outstanding shares have been duly authorized
and validly issued and are fully paid and nonassessable.  The Preferred has the
rights, preferences, privileges and restrictions set forth in the Certificate. 
Except (i) for the conversion privileges of the Preferred specified in the
Certificate, (ii) as set forth in the Investors' Rights Agreement, and (iii) as
set forth in Exhibit C, there are no options, warrants, conversion privileges or
other rights presently outstanding to purchase or otherwise acquire any
authorized but unissued shares of the Company's capital stock or other
securities of the Company.  All outstanding securities of the Company were
issued in compliance with the registration or qualification provisions of all
applicable U.S., federal and state securities laws.


                                          2.

<PAGE>

    2.5   AUTHORIZATION.  All corporate action on the part of the Company, its
officers, directors and shareholders necessary for the authorization, execution,
delivery and performance of the Agreements by the Company, the authorization,
sale, issuance and delivery of the Preferred (and the Common Stock issuable upon
conversion of the Preferred) and the performance of the Company's obligations
under the Agreements has been taken or will be taken prior to the Closing.  The
Agreements, when executed and delivered by the Company, will constitute valid
and binding obligations of the Company enforceable in accordance with their
terms, subject to laws of general application relating to bankruptcy,
insolvency, the relief of debtors, general equity principles, and limitations
upon rights to indemnity.  The Preferred, when issued in compliance with the
provisions of this Agreement, will be duly and validly issued, fully paid and
nonassessable and free of restrictions on transfer other than restrictions under
the Agreements and under applicable federal and state securities laws.  The
Common Stock issuable upon conversion of the Preferred has been duly and validly
reserved and, when issued in compliance with the provisions of this Agreement,
will be duly and validly issued, fully paid and nonassessable and free of
restrictions on transfer other than restrictions under the Agreements, the right
of first refusal provided in the Company's Bylaws, and applicable federal and
state securities laws.  The Preferred is not subject to any preemptive rights or
rights of first refusal.

    2.6   MATERIAL LIABILITIES.  The Company has no material indebtedness or
liabilities, absolute or contingent (individually or in the aggregate), except
(1) with respect to services rendered by its employees or consultants; (2) with
respect to unpaid legal and other fees and costs incurred in connection with the
ongoing business of the Company, and the issuance of the Preferred in connection
with this Agreement; and (3) liabilities incurred in the ordinary course of
business that do not exceed $50,000 in the aggregate.

    2.7   COMPLIANCE WITH OTHER INSTRUMENTS, ETC.  The Company is not, and will
not by virtue of entering into and performing the Agreements and the
transactions contemplated thereunder be, in violation of any term of the
Certificate or Bylaws or any term or provision of any material mortgage,
indenture, contract, agreement, instrument, judgment or decree to which it is a
party or by which it is bound, and is not, and will not by virtue of entering
into and performing the Agreements and the transactions contemplated thereunder
be, in violation of any order addressed specifically to the Company nor, to the
best of the Company's knowledge, any order, statute, rule or regulation
applicable to the Company.

    2.8   LITIGATION, ETC.  There are no actions, suits, proceedings or
investigations pending or threatened against the Company before any court or
governmental agency.  To the best of the Company's knowledge, there is no
judgment, decree, or order of any court in effect against the Company and the
Company is not in default with respect to any order of any governmental
authority to which the Company is a party or by which it is bound.  There is no
action, suit, proceeding, or investigation by the Company currently pending or
which the Company presently intends to initiate.

    2.9   REGISTRATION RIGHTS.  Except as set forth in the Investors' Rights
Agreement, the Company is not under any obligation to register (as defined in
Section 1.2 of the Investors' Rights Agreement) any of its presently outstanding
securities or any of its securities that may hereafter be issued.


                                          3.

<PAGE>

    2.10  GOVERNMENTAL CONSENT, ETC.  No consent, approval or authorization of
or designation, declaration or filing with any governmental authority on the
part of the Company is required in connection with the valid execution and
delivery of the Agreements, or the offer, sale or issuance of the Preferred (and
the Common Stock issuable upon conversion of the Preferred) or the consummation
of any other transaction contemplated thereby, except for (a) the filing of the
Certificate in the Office of the Secretary of State of the State of Delaware and
(b) the filing of a Notice with the California Commissioner of Corporations
pursuant to Section 25102(f) of the California Corporations Code and/or such
other filings as may be required under other applicable blue sky laws, which
filings, if required, will be accomplished in a timely manner prior to or
promptly upon completion of the Closing, as applicable.

    2.11  OFFERING.  Subject to the accuracy of the representations set forth
in Section 3 hereof, the offer, sale and issuance of the Preferred pursuant to
this Agreement and the issuance of the Common Stock to be issued upon conversion
of the Preferred constitute transactions exempt from the registration
requirements of Section 5 of the Securities Act of 1933, as amended (the
"Securities Act").

    2.12  CERTAIN TRANSACTIONS.  Since its date of incorporation, the Company
has not (a) discharged or satisfied any obligation or liability other than as
authorized by its Board of Directors, or in the ordinary course of business or
in amounts less than $100,000 in the aggregate, (b) declared or made any payment
or distribution to its shareholders or redeemed or purchased any of its shares
of capital stock or securities, (c) mortgaged or subjected to encumbrances any
of its assets, (d) sold, transferred or leased to third parties any of its
assets except in the ordinary course of business, (e) canceled or compromised
any material debt or any claim or waived or released any right of material
value, suffered any physical damage or destruction or loss materially and
adversely affecting its properties, operations or business, (f) made any loans
or advances to any persons other than immaterial amounts (both individually and
in the aggregate) in the ordinary course of business or (g) entered into any
material transaction other than as approved by its Board of Directors or in the
ordinary course of business or agreed to any of the foregoing other than with
respect to transactions relating to this Agreement.

    2.13  INTELLECTUAL PROPERTY.  To the best of its knowledge (but without
having conducted any special investigation or patent search), the Company has or
will be able to license on commercially reasonable terms sufficient legal rights
to all patents, copyrights, trade secrets, information, proprietary rights and
processes (collectively "Proprietary Information") necessary for its business as
now conducted and as proposed to be conducted without any conflict with or
infringement of the rights of others.  Except for agreements with its own
officers and employees, substantially in the forms referenced in Section 2.14
below, there are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or a party to any
options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
information, proprietary rights and processes of any other person or entity. 
The Company has not received any communications alleging that the Company has
violated or infringed or that the Company would, by conducting its business as
proposed, violate or infringe any of the patents, trademarks, service marks,
trade names, copyrights or trade secrets or other proprietary rights of any
other person or entity.  Neither the execution nor delivery of this Agreement,
nor the


                                          4.

<PAGE>

carrying on of the Company's business by the employees of and consultants to the
Company, nor the conduct of the Company's business as proposed, will, to the
Company's knowledge, conflict with or result in a breach of the terms,
conditions, or provisions of, or constitute a default under, any contract,
covenant, or instrument under which any of such employees is now obligated.  The
Company does not believe it is or will be necessary to utilize any inventions of
any of its employees (or people it currently intends to hire) made prior to
their employment by the Company.

    2.14  EMPLOYEE AND CONSULTANT AGREEMENTS.  All employees and consultants of
the Company have entered into proprietary information and inventions agreements,
substantially in the Company's standard forms and, to the best of the Company's
knowledge, none of the Company's current or former employees or consultants is
in violation of such agreements.

    2.15  DISCLOSURE.  To the best of the Company's knowledge after reasonable
investigation, none of the representations or warranties made by the Company in
this Agreement and no information in the Exhibits hereto contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements contained herein and therein not misleading.

    2.16  BROKERS OR FINDERS.  The Company has not entered into any agreement
or arrangement giving rise to any liability for brokerage or finders' fees or
agents' commissions or any similar charges in connection with the Agreements.

    2.17  NO DIVIDENDS.  The Company has not made any declaration, setting
aside for payment or other distribution in respect of any of the Company's
capital stock or any direct or indirect redemption, repurchase or other
acquisition of any of such stock.

    2.18  CONTRACTS.  Except as listed on Exhibit C, the Company is not party
to any contract or agreement (i) with expected receipts or expenditures in
excess of $10,000, (ii) involving a license or grant of rights to or from the
Company involving patents, trademarks, copyrights, or other proprietary
information applicable to the business of the Company, (iii) with provisions
restricting or affecting the development, manufacture, or distribution of the
Company's products or services, or (iv) that provides indemnification by the
Company with respect to infringements of proprietary rights.

    2.19  EMPLOYEE COMPENSATION PLANS.  Except as listed on Exhibit C, the
Company is not party to or bound by any currently effective employment
contracts, deferred compensation agreements, bonus plans, incentive plans,
profit sharing plans, retirement agreements, or other employee compensation
agreements.  Subject to general principles related to wrongful termination of
employees, the employment of each officer and employee of the Company is
terminable at the will of the Company.

    2.20  RELATED-PARTY TRANSACTIONS.  No employee, officer, or director of the
Company or member of his or her immediate family is indebted to the Company, nor
is the Company indebted (or committed to make loans or extend or guarantee
credit) to any of them.  To the best of the Company's knowledge, none of such
persons has any direct or indirect ownership interest in any firm or corporation
with which the Company is affiliated or with which the Company has


                                          5.

<PAGE>

a business relationship, or any firm or corporation that competes with the
Company, except that employees, officers, or directors of the Company and
members of their immediate families may own stock in publicly traded companies
that may compete with the Company.

    2.21  MANUFACTURING AND MARKETING RIGHTS.  The Company has not granted
rights to manufacture, produce, assemble, license, market, or sell its products
to any other person, corporation, partnership or other entity, and is not bound
by any agreement that affects the Company's exclusive right to develop,
manufacture, assemble, distribute, market, or sell its products, and has not
licensed or sold any of its technology or proprietary information to any person,
corporation, partnership or other entity.

    2.22  CORPORATE DOCUMENTS.  The Company has furnished the Investors with
copies of the Certificate and Bylaws as currently in effect.  Said copies are
true, correct, and complete and contain all amendments through the Closing Date.


                                      SECTION 3
                   REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

    Each Investor hereby severally, for itself, and not jointly represents and
warrants to the Company as follows:

    3.1   AUTHORIZATION.  The Agreements constitute valid and legally binding
obligations of such Investor, enforceable in accordance with their terms except
as the enforceability thereof may be subject to the effect of (i) any applicable
bankruptcy, insolvency, reorganization or other law relating to or affecting
creditors' rights generally, and (ii) general principles of equity (regardless
of whether such enforceability is considered in a proceeding in equity or at
law).  Such Investor is authorized and has full right and power to purchase the
Preferred, and the person signing the Agreements and any other instrument
executed and delivered hereby on behalf of such entity has been duly authorized
by such entity and has full power and authority to do so.

    3.2   EXPERIENCE.  The Investor has, from time to time, evaluated
investments in new, high technology companies and has, either individually or
through the personal experience of one or more of its current officers or
partners, experience in evaluating and investing in new, high technology
companies.  The Investor has such knowledge and experience in financial and
business matters such that it is capable of evaluating the merits and risks of
its investment in the Preferred and it is able to protect its own interests in
connection with this transaction.

    3.3   INVESTMENT.  The Investor is acquiring the Preferred (and any Common
Stock issuable upon conversion of the Preferred) for investment for its own
account and not with the view to, or for resale in connection with, any
distribution thereof.  The Investor understands that the Preferred (and any
Common Stock issuable upon conversion of the Preferred) to be purchased has not
been registered under the Securities Act by reason of a specific exemption from
the registration provisions of the Securities Act which depends upon, among
other things, the bona fide nature of the investment intent as expressed herein.


                                          6.


<PAGE>

    3.4   RULE 144.  The Investor acknowledges that the Preferred must be held
indefinitely unless subsequently registered under the Securities Act or an
exemption from such registration is available.  The Investor is aware of the
provisions of Rule 144 promulgated under the Securities Act which permits
limited resale of shares purchased in a private placement subject to the
satisfaction of certain conditions, including, among other things, the existence
of a public market for the shares, the availability of certain current public
information about the Company, the resale occurring not less than two years
after a party has purchased and paid for the securities to be sold, the sale
being through a "broker's transaction" or in transactions directly with a
"market maker" (as provided by Rule 144(f)) and the number of shares being sold
during any three-month period not exceeding specified limitations.  The Investor
is aware that the conditions for resale set forth in Rule 144 have not been
satisfied and that the Company has no plan to satisfy these conditions in the
foreseeable future.

    3.5   ACCREDITED INVESTORS.  The Investor is an "accredited investor"
pursuant to Rule 501, Regulation D, promulgated by the Securities Exchange on
March 8, 1982, as described in Exhibit F hereto.

    3.6   NO PUBLIC MARKET.  The Investor understands that no public market now
exists for any of the securities issued by the Company and that it is unlikely
that a public market will ever exist for the Preferred.

    3.7   ACCESS TO DATA.  The Investor has had an opportunity to discuss the
Company's business, management and financial affairs with its management.  The
Investor understands that such discussions, as well as any written information
issued by the Company, were intended to describe the aspects of the Company's
business and prospects which the Company believes to be material.

    3.8   RESIDENCE.  If the Purchaser is an individual, then the purchaser
resides in the state or province identified in the address of the Purchaser set
forth on Exhibit A; if the Purchaser is a partnership, corporation, limited
liability company or other entity, then the office or offices of the Purchaser
in which its investment decision was made is located at the address or addresses
of the Purchaser set forth on Exhibit A.


                                      SECTION 4
                          CONDITIONS TO CLOSING OF INVESTORS

    Each Investor's obligation to purchase the Preferred at the Closing is
subject to the fulfillment to its satisfaction on or prior to the Closing Date
of the following conditions:

    4.1   REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Company contained in Section 2 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the date of the Closing.

    4.2   COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing Date
shall have been performed or complied with in all respects.


                                          7.

<PAGE>

    4.3   NO MATERIAL ADVERSE CHANGE.  There shall have been no material
adverse change in the Company's financial condition, affairs or prospects
between the date of this Agreement and the Closing Date, if different.

    4.4   BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    4.5   BOARD OF DIRECTORS.  The Board of Directors of the Company
immediately following the Closing will consist of Pehong Chen, David L.
Anderson, Yogen K. Dalal, Koh Boon Hwee and Gregory Smitherman.

    4.6   COMPLIANCE CERTIFICATE.  The Company shall have delivered on the
Closing Date a certificate signed by an officer of the Company certifying that
the conditions specified in Sections 4.1 through 4.4 have been fulfilled.

    4.7   OPINION OF COUNSEL.  The Investors shall have received from Cooley
Godward, counsel for the Company, an opinion in substantially the form of
Exhibit E attached to this Agreement.

    4.8   INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.

    4.9   AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.


                                      SECTION 5
                           CONDITIONS TO CLOSING OF COMPANY

    The Company's obligation to issue and sell the Preferred at the Closing is
subject to the fulfillment of the following conditions:

    5.1   REPRESENTATIONS AND WARRANTIES.  The representations and warranties
of the Investors contained in Section 3 shall be true on and as of the Closing
with the same effect as though such representations and warranties had been made
on and as of the Closing.

    5.2   COVENANTS.  All covenants, agreements and conditions contained in
this Agreement to be performed by Investors on or prior to the Closing Date
shall have been performed or complied with in all respects.

    5.3   BLUE SKY.  The Company shall have obtained all necessary Blue Sky law
permits and qualifications, or secured exemptions therefrom, required by any
state for the offer and sale of the Preferred and Common Stock issuable upon
conversion of the Preferred.

    5.4   INVESTORS' RIGHTS AGREEMENT.  The Company and Investors shall have
entered into the Investors' Rights Agreement.


                                          8.

<PAGE>

    5.5   AMENDED AND RESTATED CERTIFICATE OF INCORPORATION.  The Certificate
shall have been filed with the Secretary of State of Delaware.

                                      SECTION 6
                                    MISCELLANEOUS

    6.1   GOVERNING LAW.  This Agreement shall be governed by the laws of the
State of California as applicable to contracts entered into and performed
entirely within the State of California.

    6.2   SURVIVAL.  The representations, warranties, covenants and agreements
made herein shall survive any investigation made by Investors and the closing of
the transactions contemplated hereby.  All statements as to factual matters
contained in this Agreement or in any certificate or other instrument delivered
by or on behalf of the Company pursuant to this Agreement shall be deemed to be
made as of the date of this Agreement, and not necessarily as of some later
date.

    6.3   SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
provisions hereof shall inure to the benefit of, and be binding upon, the
successors, assigns, heirs, executors and administrators of the parties hereto,
provided, however, that the rights of Investors to purchase the Preferred shall
not be assignable without the consent of the Company.

    6.4   ENTIRE AGREEMENT.  This Agreement and the other documents delivered
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

    6.5   RIGHTS OF INVESTORS.  Each holder of the Preferred (and Common Stock
issued upon conversion of the Preferred) shall have the absolute right to
exercise or refrain from exercising any right or rights that such holder may
have by reason of this Agreement or ownership of any Preferred, including
without limitation the right to consent to the waiver of any obligation of the
Company under this Agreement and to enter into an agreement with the Company for
the purpose of modifying this Agreement or any agreement affecting any such
modification, and such holder shall not incur any liability to any other holder
or holders of Preferred with respect to exercising or refraining from exercising
any such right or rights.

    6.6   NOTICES, ETC.  All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by hand or by messenger,
addressed (a) if to the Investors, to Investors' addresses set forth on the
signature page hereof or at such other address as shall have been furnished to
the Company in writing by such Investors or (b) if to the Company, to the
address of its principal executive office and addressed to the attention of the
Corporate Secretary, or at such other address or addresses as the Company shall
have furnished in writing to the Investors.  All notices and other
communications mailed pursuant to the provisions of this Section 8.6 shall be
deemed delivered when mailed.

    6.7   EXPENSES.  Each party to this Agreement shall pay its own costs and
expenses with respect to the negotiation, execution, delivery and performance of
the Agreement.


                                          9.

<PAGE>

    6.8   COUNTERPARTS.  This Agreement may be executed in counterparts, each
of which shall be enforceable against the party actually executing such
counterpart, and which together shall constitute one instrument.

    6.9   SEVERABILITY.  In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

    6.10  CALIFORNIA CORPORATE SECURITIES LAW.  The sale of the securities
which are the subject of this Agreement has not been qualified with the
Commissioner of corporations of the state of California, and the issuance of
such securities or the payment or receipt of any part of the consideration
therefor prior to such qualification, if required by law, is unlawful.  The
rights of all parties to this agreement are expressly conditioned upon such
qualification being obtained, if required by law.

    6.11  APPROVAL OF AMENDMENTS AND WAIVERS.  Any term of this agreement may
be amended or terminated and the observance of any term of this Agreement may be
waived (either generally or in a particular instance and either retroactively or
prospectively) with the written consent of the Company and the holders of a
majority of the outstanding Preferred Stock sold under this Agreement, and
Common Stock issued upon conversion thereof (calculated on an as-converted
basis), excluding from the determination of such a majority (both in determining
the total number of such shares outstanding and the number of such shares
consenting or not consenting) all shares previously disposed of by the Investors
or transferees pursuant to one or more registration statements under the
Securities Act or pursuant to Rule 144 thereunder.  Any amendment, termination
or waiver effected in accordance with this section shall be binding upon each
holder of any securities issued pursuant to this Agreement (including securities
into which such securities have been converted or exchanged), each future holder
of any or all such securities and the Company.


                                         10.

<PAGE>

    IN WITNESS WHEREOF, the foregoing Series E Preferred Stock Purchase
Agreement is hereby executed as of the date first above written.

BROADVISION, INC.



By:  /s/Pehong Chen
   ---------------------------
    PEHONG CHEN
    President



                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


  /s/  R. Urushizaki
- --------------------------------
Signature

  R. Urushizaki
- --------------------------------
Printed Name

  Deputy Senior General Manager
  Electronics Div.
- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


  /s/  Dan Lynch
- --------------------------------
Signature

  Dan Lynch
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


  /s/  Thomas M. Siebel
- --------------------------------
Signature

  Thomas M. Siebel
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>



  /s/  William G. McCabe
- --------------------------------
Signature

  William G. McCabe
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


INVESTORS:

  /s/ Ronald Conway
- --------------------------------
Signature

  Ronald Conway
- --------------------------------
Printed Name


- --------------------------------
Title


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT


<PAGE>



  /s/ Andrew Chase
- --------------------------------
Signature

  Andrew Chase
- --------------------------------
Printed Name

Trustee
- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT


<PAGE>



  /s/  Norman L. Dawley
- --------------------------------
Signature

  Norman L. Dawley
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT


<PAGE>



  /s/  K.R.A. Ibbett
- --------------------------------
Signature

  K.R.A. Ibbett
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT


<PAGE>


INVESTORS:

MR. CLEMENT MOK

  /s/  Clement Mok
- --------------------------------
Signature

  Clement Mok
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT



<PAGE>

  /s/  Donald A. Peppers
- --------------------------------
DONALD A. PEPPERS


PAINE WEBBER INCORPORATED, NOT IN ITS CORPORATE 
CAPACITY, BUT SOLELY AS CUSTODIAN OF THE INDIVIDUAL
RETIREMENT ACCOUNT OF DON PEPPERS (ACCOUNT #VN-85407-1-44)


By:    /s/  Allison M. Parke
   -----------------------------

   Allison M. Parke
- --------------------------------
Printed Name

   Asst. Vice President
- --------------------------------
Title

PAINE WEBBER INCORPORATED, NOT IN ITS CORPORATE 
CAPACITY, BUT SOLELY AS CUSTODIAN OF THE ROLLOVER INDIVIDUAL
RETIREMENT ACCOUNT OF DON PEPPERS (ACCOUNT #VN-84412-1-44)


By:    /s/  Allison M. Parke
   -----------------------------

   Allison M. Parke
- --------------------------------
Printed Name

   Asst. Vice President
- --------------------------------
Title

    /s/ Martha Rogers
- --------------------------------
MARTHA ROGERS

    /s/ Robert L. Dorf
- --------------------------------
ROBERT L. DORF


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

  /s/  Francois Stieger
- --------------------------------
Signature

  Francois Stieger
- --------------------------------
Printed Name

  
- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

  /s/  Gerald Maguire
- --------------------------------
Signature

  Gerald Maguire
- --------------------------------
Printed Name


- --------------------------------
Title, if applicable


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>

  /s/  Jung Yun Tahk
- --------------------------------
Signature

  Jung Yun Tahk
- --------------------------------
Printed Name

  
- --------------------------------
Title


                         SIGNATURE PAGE TO BROADVISION, INC.
                     SERIES E PREFERRED STOCK PURCHASE AGREEMENT

<PAGE>


                                      EXHIBIT A
                                SCHEDULE OF INVESTORS

                                                     SERIES E
                                                     PREFERRED
                                                       SHARES            PRICE
                                                     ---------           -----

WPP Group (UK) Ltd.                                 250,000         $2,000,000
27 Farm Street
London  W1X 6RD
England
Attn: Mr. Andrew Hall

cc: Carol Weinstein, Esq.
Davis & Gilbert
1740 Broadway
New York, NY  10019

Nichimen Corporation                                112,500           $900,000
1-23, Shiba 4 chome
Minato-ku
Tokyo 108  Japan
Attn: Toshikazu Saito

Seven Seas Group Limited                             62,500           $500,000
Room 821, China Insurance Group Bldg.
141 Des Veoux Road Central
Hong Kong

Daniel C. Lynch                                      31,250           $250,000
25660 Lalanne Court
Los Altos Hills, CA  94022

Robert Devereux                                      31,250           $250,000
186 Campden Hill Road
London W8 7th
United Kingdom

Thomas M. Siebel                                     12,500           $100,000
c/o Siebel Systems
4005 Bohannon Drive
Menlo Park,  CA  94025

<PAGE>

William McCabe                                       20,000           $160,000
400 Oyster Point Blvd
Suite 401
South San Francisco, CA 94080

Ronald C. Conway                                     12,500           $100,000
173 Jefferson Drive
Menlo Park, CA  94025

Andrew Chase                                         12,500           $100,000
3000 Sand Hill Road, 3-190
Menlo Park, CA  94025

Norman Dawley                                         2,000            $16,000
301 Johnson Ct.
Lusby, MD 20657

Kenneth Ibbett                                        1,250            $10,000
186 Campden Hill Road
London W8 7th
United Kingdom

Clement Mok                                           1,250            $10,000
600 Townsend Street
Penthouse
San Francisco, CA  94103

Martha Rogers                                         6,250            $50,000
65 Back Bay Road
Bowling Green, OH  43402

Don Peppers                                           5,000            $40,000
Marketing 1:1
700 Canal Street
Stamford, CT  06902

Paine Webber Incorporated, not in its                 3,000            $24,000
corporate capacity, but solely as
custodian of the rollover individual
retirement account of Don Peppers
(Account #VN-84412-1-44)
One Commercial Place
Suite 1120
Norfolk, VA  23510
Attn: Allison Parke


                                          2.

<PAGE>

Paine Webber Incorporated, not in its                 1,625            $13,000
corporate capacity, but solely as
custodian of the individual
retirement account of Don Peppers
(Account #VN-85407-1-44)
One Commercial Place
Suite 1120
Norfolk, VA  23510
Attn: Allison Parke

Robert L. Dorf                                        4,000            $32,000
411 Soundview Avene
Wallacks Point
Stamford, CT  06902

Francois Stieger                                     31,250           $250,000
BroadVision Switzerland AG
Rigistrasse 3
CH-8802
Kilchberg, Switzerland

Gerald J. Maguire                                    31,250           $250,000
BroadVision, Inc.
Julianalaan 4-404
3743 JG Baarn
The Netherlands

Jung Y. Tahk                                          2,500            $20,000
15829 Del Cerro Ct.
Los Gatos, CA  95032-4831

                                                  -----------      ------------
   TOTAL                                            634,375         $5,075,000


                                          3.


<PAGE>


                                                                  Exhibit 21.1


                                 Subsidiaries

     4C Consultancy AG, a corporation organized under the laws of Switzerland,
doing business as BroadVision, Inc.




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