BROADVISION INC
DEF 14A, 1998-04-16
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934


Filed by the Registrant    [X]                       
Filed by a party other than the Registrant   [ ]

Check the appropriate box:                 
[ ]  Preliminary Proxy Statement           [ ]  Confidential, for Use of the   
[X]  Definitive Proxy Statement                 Commission Only (as permitted by
[ ]  Definitive Additional Materials            Rule 14a-6(e)(2))               
[ ]  Soliciting Material Pursuant to       
     Rule 14a-11(c) or Rule 14a-12       

                               BROADVISION, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


(1)  Title of each class of securities to which transactions applies:

- --------------------------------------------------------------------------------

(2)  Aggregate number of securities to which transactions applies:

- --------------------------------------------------------------------------------

(3)   Per unit price or other underlying value of transaction  computed pursuant
      to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is
      calculated and state how it was determined):

- --------------------------------------------------------------------------------

(4)   Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

(5)   Total fee paid:

- --------------------------------------------------------------------------------

[ ]   Fee paid previously with preliminary materials.
- --------------------------------------------------------------------------------

[ ]   Check box if any part of the fee is offset as  provided  by  Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

(1)   Amount previously paid:

- --------------------------------------------------------------------------------

(2)   Form, Schedule or Registration Statement No.:

- --------------------------------------------------------------------------------

(3)  Filing party:

- --------------------------------------------------------------------------------

(4)  Date filed:

- --------------------------------------------------------------------------------


<PAGE>


                                BROADVISION, INC.
                                  585 Broadway
                             Redwood City, CA 94063


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 11, 1998


TO THE STOCKHOLDERS OF BROADVISION, INC.:

     NOTICE  IS  HEREBY  GIVEN  that  the  Annual  Meeting  of  Stockholders  of
BROADVISION,  INC.,  a Delaware  corporation  (the  "Company"),  will be held on
Monday,  May 11, 1998 at 2:00 p.m.  local time at the  Company's  offices at 585
Broadway, Redwood City, California 94063 for the following purposes:

         1. To elect  directors  to serve for the  ensuing  year and until their
     successors are elected.

         2. To approve the  Company's  Equity  Incentive  Plan,  as amended,  to
     increase  the  aggregate  number of shares of Common Stock  authorized  for
     issuance under such plan by 975,000 shares.

         3. To approve the Company's  Employee  Stock Purchase Plan, as amended,
     to increase the aggregate  number of shares of Common Stock  authorized for
     issuance under such plan by 200,000 shares.

         4. To ratify the  selection  of KPMG Peat  Marwick  LLP as  independent
     auditors of the Company for its fiscal year ending December 31, 1998.

         5. To  transact  such other  business as may  properly  come before the
     meeting or any adjournment or postponement thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     The Board of Directors has fixed the close of business on March 31, 1998 as
the record date for the determination of stockholders  entitled to notice of and
to vote at this Annual Meeting and at any adjournment or postponement thereof.


                                        By Order of the Board of Directors

                                        /s/ Pehong Chen
                                        ----------------------------------
                                        Pehong Chen
                                        Chairman of the Board, President and
                                        Chief Executive Officer


Redwood City, California
April 15, 1998

- --------------------------------------------------------------------------------
     ALL  STOCKHOLDERS  ARE  CORDIALLY  INVITED TO ATTEND THE MEETING IN PERSON.
WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND
RETURN THE  ENCLOSED  PROXY AS  PROMPTLY  AS  POSSIBLE  IN ORDER TO ENSURE  YOUR
REPRESENTATION  AT THE MEETING.  A RETURN  ENVELOPE (WHICH IS POSTAGE PREPAID IF
MAILED IN THE UNITED  STATES) IS  ENCLOSED  FOR THAT  PURPOSE.  EVEN IF YOU HAVE
GIVEN YOUR PROXY, YOU MAY STILL VOTE IN PERSON IF YOU ATTEND THE MEETING. PLEASE
NOTE, HOWEVER, THAT IF YOUR SHARES ARE HELD OF RECORD BY A BROKER, BANK OR OTHER
NOMINEE  AND YOU WISH TO VOTE AT THE  MEETING,  YOU MUST  OBTAIN FROM THE RECORD
HOLDER A PROXY ISSUED IN YOUR NAME.
- --------------------------------------------------------------------------------


<PAGE>


                                BROADVISION, INC.
                                  585 Broadway
                             Redwood City, CA 94063


                                 PROXY STATEMENT
                       FOR ANNUAL MEETING OF STOCKHOLDERS

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The  enclosed  proxy is  solicited  on behalf of the Board of  Directors of
BroadVision, Inc., a Delaware corporation (the "Company"), for use at the Annual
Meeting of Stockholders to be held on May 11, 1998, at 2:00 p.m. local time (the
"Annual  Meeting"),  or at any  adjournment  or  postponement  thereof,  for the
purposes set forth herein and in the accompanying Notice of Annual Meeting.  The
Annual  Meeting will be held at the Company's  offices at 585 Broadway,  Redwood
City,  California  94063.  The Company  intends to mail this proxy statement and
accompanying proxy card on or about April 15, 1998, to all stockholders entitled
to vote at the Annual Meeting.

Solicitation

     The Company will bear the entire cost of solicitation of proxies, including
preparation,  assembly,  printing and mailing of this proxy statement, the proxy
and any additional information furnished to stockholders. Copies of solicitation
materials  will  be  furnished  to  banks,  brokerage  houses,  fiduciaries  and
custodians  holding in their names shares of Common Stock  beneficially owned by
others to forward to such beneficial  owners.  The Company may reimburse persons
representing  beneficial  owners of Common  Stock for their costs of  forwarding
solicitation  materials to such  beneficial  owners.  Original  solicitation  of
proxies  by  mail  may  be  supplemented  by  telephone,  telegram  or  personal
solicitation by directors,  officers or other regular  employees of the Company.
No additional compensation will be paid to directors,  officers or other regular
employees for such services.

Voting Rights and Outstanding Shares

     Only  holders of record of Common  Stock at the close of  business on March
31, 1998 will be entitled to notice of and to vote at the Annual Meeting. At the
close of business on March 31, 1998 the Company had  outstanding and entitled to
vote 23,503,914 shares of Common Stock.

     Each holder of record of Common  Stock on such date will be entitled to one
vote for each share held on all matters to be voted upon at the Annual Meeting.

     All votes will be tabulated by the inspector of election  appointed for the
meeting,   who  will  separately   tabulate   affirmative  and  negative  votes,
abstentions  and  broker  non-votes.  Abstentions  will be counted  towards  the
tabulation  of votes cast on proposals  presented to the  stockholders  and will
have the same effect as negative votes.  Broker  non-votes are counted towards a
quorum, but are not counted for any purpose in determining  whether a matter has
been approved.

Revocability of Proxies

     Any person giving a proxy  pursuant to this  solicitation  has the power to
revoke it at any time  before it is voted.  It may be revoked by filing with the
Secretary  of the  Company at the  Company's  principal  executive  office,  585
Broadway,  Redwood City,  California  94063, a written notice of revocation or a
duly executed  proxy bearing a later date, or it may be revoked by attending the
meeting and voting in person.  Attendance  at the  meeting  will not, by itself,
revoke a proxy.

Stockholder Proposals

     Proposals  of  stockholders  that  are  intended  to be  presented  at  the
Company's  1999 Annual Meeting of  Stockholders  must be received by the Company
not later than  January 31, 1999 in order to be included in the proxy  statement
and proxy relating to that Annual Meeting.

                                        1

<PAGE>


                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

     There are five  nominees for the Board of  Directors.  Each  director to be
elected will hold office until the next annual meeting of stockholders and until
his successor is elected and has  qualified,  or until such  director's  earlier
death, resignation or removal. Each nominee listed below is currently a director
of the  Company.  Mr.  Pascarella  was  appointed  by  the  Company's  Board  of
Directors,  and each of the other  directors was elected by the  stockholders at
the 1997 Annual Stockholders Meeting.

     Shares represented by executed proxies will be voted, if authority to do so
is not withhold, for the election of the four nominees named below. In the event
that any nominee should be unavailable for election as a result of an unexpected
occurrence,  such  shares  will be voted  for the  election  of such  substitute
nominee as management may propose. Each person nominated for election has agreed
to serve if elected  and  management  has no reason to believe  that any nominee
will be unable to serve.

     Directors  are  elected by a  plurality  of the votes  present in person or
represented by proxy and entitled to vote.


                        THE BOARD OF DIRECTORS RECOMMENDS
                     A VOTE IN FAVOR OF EACH NAMED NOMINEE.

Nominees

     The names of the nominees and certain  information about them are set forth
below:


                                             Principal Occupation/
            Name             Age         Position Held With the Company
- --------------------------- -----  ---------------------------------------------
Pehong Chen ...............  40    Chairman of the Board of Directors, President
                                   and Chief Executive Officer
David L. Anderson .........  54    General Partner, Sutter Hill Ventures
Yogen K. Dalal ............  47    General Partner, Mayfield Fund
Koh Boon Hwee .............  47    Executive Chairman, Wuthelam Group of
                                   Companies
Carl Pascarella ...........  45    President and Chief Executive Officer of Visa
                                   USA


     Pehong Chen has served as Chairman of the Board,  Chief  Executive  Officer
and President of the Company since its  incorporation  in May 1993. From 1992 to
1993, Dr. Chen served as the Vice President of Multimedia  Technology at Sybase,
a supplier of client-server  software products.  Dr. Chen founded and, from 1989
to 1992,  served as  President  of Gain  Technology,  a provider  of  multimedia
applications  development  systems,  which was acquired by Sybase. He received a
B.S. in Computer  Science from National Taiwan  University,  an M.S. in Computer
Science  from  Indiana  University,  and a Ph.D.  in Computer  Science  from the
University of California at Berkeley.

     David L.  Anderson has served as a director of the Company  since  November
1993.  Since  1974,  Mr.  Anderson  has been a general  partner  of Sutter  Hill
Ventures, a California Limited Partnership, a venture capital firm. Mr. Anderson
currently  serves  on the  Board  of  Directors  of  Cytel  Corporation,  Dionex
Corporation,  Molecular Devices Corporation,  and Neurex Corporation. He holds a
B.S. in Electrical  Engineering from the  Massachusetts  Institute of Technology
and an M.B.A. from Harvard University.

     Yogen K. Dalal has served as a director of the Company since November 1993.
He joined Mayfield Fund ("Mayfield"),  a venture capital firm, in September 1991
and has been a general partner of several venture capital funds  affiliated with
Mayfield since  November 1992. Dr. Dalal holds a B.S. in Electrical  Engineering
from the India  Institute of  Technology,  Bombay,  and an M.S.  and a Ph.D.  in
Electrical Engineering and Computer Science from Stanford University.

     Koh Boon Hwee has served as a director of the Company since  February 1996.
Since  1991,  Mr.  Koh has been  Executive  Chairman  of the  Wuthelam  Group of
Companies,  a diversified  Singapore company with subsidiaries engaged in, among
other things, real estate development, hotel management, and high

                                        2

<PAGE>


technology. Since 1992, he has also served as Chairman of the Board of Singapore
Telecommunications,  Ltd. Mr. Koh currently  serves on the Board of Directors of
Excel Machine Tools Ltd., Raffles Medical Group Ltd., and Qad Inc. Mr. Koh holds
a B.S. in  Mechanical  Engineering  from the  University of London and an M.B.A.
from Harvard University.

     Carl  Pascarella  has served as a director of the Company  since  September
1997.  Since August 1993, Mr.  Pascarella has been President and Chief Executive
Officer of Visa USA. From January 1983 to August 1993,  he was  Assistant  Chief
General Manager of the Asia-Pacific region of Visa USA. Before joining Visa USA,
Mr.  Pascarella  was Vice  President  of the  International  Division of Crocker
National  Bank.  He  also  served  as Vice  President  of  Metropolitan  Bank at
BankersTrust Company. Mr. Pascarella holds a B.A. from the University of Buffalo
and an M.B.A. from Harvard University.


                        THE BOARD OF DIRECTORS RECOMMENDS
                     A VOTE IN FAVOR OF EACH NAMED NOMINEE.

Board Committees and Meetings

     During the fiscal year ended  December 31, 1997 the Board of Directors held
four meetings.  The Board has an Audit Committee, a Compensation Committee and a
Non-Officer Option Committee.

     The Audit Committee meets with the Company's  independent auditors at least
annually  to review the results of the annual  audit and  discuss the  financial
statements; recommends to the Board the independent auditors to be retained; and
receives and considers  the  accountants'  comments as to controls,  adequacy of
staff and management  performance  and  procedures in connection  with audit and
financial  controls.  The  Audit  Committee  is  composed  of  two  non-employee
directors:  Messrs.  Anderson and Dalal. The Audit Committee did not meet during
1997.

     The Compensation  Committee makes  recommendations  concerning salaries and
incentive compensation,  awards stock options to employees and consultants under
the Company's stock option plans and otherwise  determines  compensation  levels
and  performs  such  other  functions  regarding  compensation  as the Board may
delegate.   The  Compensation   Committee  is  composed  of  three  non-employee
directors:  Messrs. Anderson, Dalal and Koh. The Compensation Committee acted by
written consent five times during 1997.

     The Non-Officer  Option  Committee,  established in May 1997,  awards stock
options to non-officer employees or consultants, not to exceed 10,000 shares per
non-officer  employee or  consultant  per fiscal year, at or after the hiring of
such employee or consultant.  Generally,  the Non-Officer Option Committee acted
by written  consent at or after the hiring of each new employee or consultant to
grant options to such employee or consultant.

     During the fiscal year ended December 31, 1997,  each Board member attended
75% or more of the aggregate of the meetings of the Board and of the  committees
on which he served,  held  during  the  period  for which he was a  director  or
committee member, respectively.


                                   PROPOSAL 2

                  APPROVAL OF EQUITY INCENTIVE PLAN, AS AMENDED

     In  April  1996,  the  Board of  Directors  adopted,  and the  stockholders
subsequently  approved,  the Company's  Equity  Incentive  Plan (the  "Incentive
Plan").  There are 5,000,000 shares of the Company's Common Stock authorized for
issuance under the Incentive Plan.

     At January 31, 1998,  options (net of canceled or expired options) covering
an aggregate of 4,348,326  shares of the Company's Common Stock had been granted
under the Incentive Plan, and only 651,674 shares (plus any shares that might in
the future be returned to the  Incentive  Plan as a result of  cancellations  or
expiration of options)  remained  available for future grant under the Incentive
Plan. During the last fiscal year, under the Incentive Plan, the Company granted
to all current executive officers as a group

                                        3

<PAGE>


options to  purchase  109,900  shares at  exercise  prices of $5.50 to $7.00 per
share and to all employees  (excluding executive officers) as a group options to
purchase 1,735,700 shares at exercise prices of $5.125 to $8.50 per share.

     In March 1998,  the Board  approved an  amendment  to the  Incentive  Plan,
subject to stockholder  approval,  to enhance the flexibility of the Board,  the
Compensation  Committee and the Non-Officer  Stock Option  Committee in granting
stock options to the Company's employees.  The amendment increases the number of
shares  authorized  for  issuance  under  the  Incentive  Plan  from a total  of
5,000,000  shares to 5,975,000  shares of Common  Stock.  The Board adopted this
amendment  to ensure  that the Company  can  continue to grant stock  options to
employees  at levels  determined  appropriate  by the  Board,  the  Compensation
Committee and the Non-Officer Stock Option Committee.

     Stockholders  are  requested  in this  Proposal 2 to approve the  Incentive
Plan,  as  amended.  The  affirmative  vote of the  holders of a majority of the
shares  present in person or  represented  by proxy and  entitled to vote at the
meeting will be required to approve the Incentive Plan, as amended.  Abstentions
will be counted  toward the  tabulation of votes cast on proposals  presented to
the  stockholders  and will  have the same  effect  as  negative  votes.  Broker
non-votes are counted  towards a quorum,  but are not counted for any purpose in
determining whether this matter has been approved.


                        THE BOARD OF DIRECTORS RECOMMENDS
                         A VOTE IN FAVOR OF PROPOSAL 2.

     The essential features of the Incentive Plan are outlined below:

General

     The  Incentive   Plan  provides  for  the  grant  of  both   incentive  and
nonstatutory stock options.  Incentive stock options granted under the Incentive
Plan are intended to qualify as "incentive  stock options" within the meaning of
Section 422 of the  Internal  Revenue  Code of 1986,  as amended  (the  "Code").
Nonstatutory  stock options granted under the Incentive Plan are intended not to
qualify as incentive  stock  options  under the Code.  See  "Federal  Income Tax
Information" for a discussion of the tax treatment of incentive and nonstatutory
stock options.

Purpose

     The  Incentive  Plan was  adopted  to  provide  a means  by which  selected
employees  and  employee-directors  of and  consultants  to the  Company and its
affiliates  could be given an opportunity  to purchase stock in the Company,  to
assist in retaining the services of employees  holding key positions,  to secure
and retain the  services of persons  capable of filling  such  positions  and to
provide  incentives for such persons to exert maximum efforts for the success of
the Company.  Approximately 188 of the Company's approximately 200 employees and
consultants are eligible to participate in the Incentive Plan.

Administration

     The  Incentive  Plan is  administered  by the  Board  of  Directors  of the
Company.  The Board has the power to construe and interpret  the Incentive  Plan
and,  subject to the provisions of the Incentive  Plan, to determine the persons
to whom and the dates on which options will be granted,  the number of shares to
be  subject to each  option,  the time or times  during the term of each  option
within  which all or a portion of such  option may be  exercised,  the  exercise
price,  the type of  consideration  and other terms of the option.  The Board of
Directors is authorized to delegate  administration  of the Incentive  Plan to a
committee  composed  of not fewer than two  members of the Board.  The Board has
delegated  administration of the Incentive Plan to the Compensation Committee of
the Board. As used herein with respect to the Incentive Plan, the "Board" refers
to the Compensation  Committee as well as to the Board of Directors  itself.  In
addition, the Incentive Plan provides that, in the Board's discretion, directors
who  grant  options  to  employees  covered  under  Section  162(m)  of the Code
("Section 162(m)")  generally will be "outside  directors" as defined in Section
162(m).  See "Federal  Income Tax  Information"  below for a  discussion  of the
application of Section 162(m).

                                        4

<PAGE>


Eligibility

     Incentive  stock options may be granted  under the  Incentive  Plan only to
selected  employees  (including  officers)  of the Company  and its  affiliates.
Selected employees (including officers),  employee-directors and consultants are
eligible  to  receive  nonstatutory  stock  options  under the  Incentive  Plan.
Directors who are not salaried  employees of or consultants to the Company or to
any  affiliate of the Company are not eligible to  participate  in the Incentive
Plan.

     No incentive  stock option may be granted under the  Incentive  Plan to any
person  who,  at the  time of the  grant,  owns  (or is  deemed  to  own)  stock
possessing  more than 10% of the total  combined  voting power of the Company or
any affiliate of the Company,  unless the option exercise price is at least 110%
of the fair  market  value of the  stock  subject  to the  option on the date of
grant,  and the term of the option  does not exceed  five years from the date of
grant.  In addition,  for incentive  stock  options  granted under the Incentive
Plan, the aggregate fair market value,  determined at the time of grant,  of the
shares of Common Stock with respect to which such  options are  exercisable  for
the first time by an optionee  during any calendar year (under all such plans of
the Company and its affiliates) may not exceed $100,000.

     No person  may be  granted  options  under the  Incentive  Plan  during any
calendar  year to purchase  in excess of 700,000  shares of Common  Stock.  This
limitation  permits the Company under  Section  162(m) to continue to be able to
deduct as a business expense certain  compensation  attributable to the exercise
of  options   granted  under  the  Incentive   Plan.  See  "Federal  Income  Tax
Information" below for a discussion of the application of Section 162(m).

Stock Subject to the Incentive Plan

     The  shares  subject  to the  Incentive  Plan  may be  unissued  shares  or
reacquired shares,  bought on the market or otherwise.  If options granted under
the Incentive Plan expire or otherwise  terminate  without being exercised,  the
Common Stock not purchased  pursuant to such options again becomes available for
issuance under the Incentive Plan.

Terms of Options

     The following is a description  of the  permissible  terms of options under
the Incentive Plan.  Individual  option grants may be more restrictive as to any
or all of the permissible terms described below.

     Exercise  Price;  Payment.  The exercise  price of incentive  stock options
under  the  Incentive  Plan may not be less  than the fair  market  value of the
Common Stock subject to the option on the date of the option grant,  and in some
cases (see  "Eligibility"  above), may not be less than 110% of such fair market
value.  The exercise price of nonstatutory  options under the Incentive Plan may
not be less than 85% of the fair market value of the Common Stock subject to the
option on the date of the option  grant.  However,  if options were granted with
exercise prices below market value, deductions for compensation  attributable to
the exercise of such options  could be limited by Section  162(m).  See "Federal
Income Tax  Information."  At March 31, 1998, the closing price of the Company's
Common Stock as reported on the Nasdaq National Market was $17.88 per share.

     In the event of a decline in the value of the Company' s Common Stock,  the
Board  has  the  authority  to  offer   employees  the  opportunity  to  replace
outstanding higher priced options,  whether incentive or nonstatutory,  with new
lower  priced  options.  To the extent  required  by Section  162(m),  an option
repriced  under the  Incentive  Plan is deemed to be  canceled  and a new option
granted.  Both the option  deemed to be canceled and the new option deemed to be
granted will be counted against the 700,000 share per calendar year limitation.
 
     The exercise price of options granted under the Incentive Plan must be paid
either:  (a)  in  cash  at the  time  the  option  is  exercised;  or (b) at the
discretion of the Board, (i) pursuant to a deferred payment  arrangement or (ii)
in any other form of legal consideration acceptable to the Board.

     Option  Exercise.  Options  granted  under the  Incentive  Plan may  become
exercisable in cumulative increments ("vest") as determined by the Board. Shares
covered by currently outstanding options under the Incentive Plan typically vest
at the rate of 1/60th per month (20% per year) with one-year cliff vesting,

                                        5

<PAGE>


during the optionee's employment or services as a consultant.  Shares covered by
options  granted  in the  future  under the  Incentive  Plan may be  subject  to
different  vesting terms.  The Board has the power to accelerate the time during
which an  option  may be  exercised.  In  addition,  options  granted  under the
Incentive  Plan may  permit  exercise  prior to  vesting,  but in such event the
optionee  may be  required  to  enter  into an  early  exercise  stock  purchase
agreement  that allows the Company to repurchase  shares not yet vested at their
exercise  price  should  the  optionee  leave the employ of the  Company  before
vesting.  To the extent  provided  by the terms of an option,  an  optionee  may
satisfy any federal,  state or local tax withholding  obligation relating to the
exercise of such option by a cash  payment upon  exercise,  by  authorizing  the
Company to withhold a portion of the stock  otherwise  issuable to the optionee,
by delivering  already-owned  stock of the Company or by a combination  of these
means.

     Term.  The maximum term of options under the  Incentive  Plan is ten years,
except that in certain cases (see "Eligibility") the maximum term is five years.
Options under the Incentive Plan terminate three months after termination of the
optionee's  employment  or  relationship  as a consultant  to the Company or any
affiliate of the Company,  unless (a) such  termination  is due to such person's
disability,  in which case the option may, but need not,  provide that it may be
exercised at any time within one year of such termination; (b) the optionee dies
while  employed by or serving as a consultant to the Company or any affiliate of
the Company,  or within a period  specified in the option after  termination  of
such  relationship,  in which case the option may, but need not, provide that it
may be exercised  (to the extent the option was  exercisable  at the time of the
optionee's  death) within eighteen months of the optionee's  death by the person
or  persons  to whom the  rights to such  option  pass by will or by the laws of
descent and distribution;  or (c) the option by its terms specifically  provides
otherwise.  Individual  options by their terms may provide for exercise within a
longer period of time  following  termination  of  employment or the  consulting
relationship. The option term may also be extended in the event that exercise of
the option within these periods is prohibited for specified reasons.

Adjustment Provisions

     If there is any  change  in the  stock  subject  to the  Incentive  Plan or
subject  to any  option  granted  under  the  Incentive  Plan  (through  merger,
consolidation,  reorganization,  recapitalization,  stock dividend,  dividend in
property  other than cash,  stock split,  liquidating  dividend,  combination of
shares,  exchange of shares,  change in corporate  structure or otherwise),  the
Incentive Plan and options outstanding thereunder will be appropriately adjusted
as to the class and the  maximum  number of shares  subject  to such  plan,  the
maximum  number of shares that may be granted to an  employee  during a calendar
year,  and the class,  number of shares and price per share of stock  subject to
such outstanding options.

Effect of Certain Corporate Events

     The  Incentive  Plan  provides  that,  in the  event  of a  dissolution  or
liquidation  of the  Company,  specified  type  of  merger  or  other  corporate
reorganization,  to the extent permitted by law, any surviving  corporation will
be required to either assume  options  outstanding  under the Incentive  Plan or
substitute  similar  options  for those  outstanding  under such  plan,  or such
outstanding  options will  continue in full force and effect.  In the event that
any surviving  corporation  declines to assume or continue  options  outstanding
under the Incentive Plan, or to substitute similar options, then the time during
which  such  options  may be  exercised  will be  accelerated  and  the  options
terminated if not exercised  during such time. The  acceleration of an option in
the  event of an  acquisition  or  similar  corporate  event may be viewed as an
antitakeover provision,  which may have the effect of discouraging a proposal to
acquire or otherwise obtain control of the Company.

Duration, Amendment and Termination

     The Board may suspend or terminate the Incentive  Plan without  stockholder
approval  or  ratification  at any  time or from  time to  time.  Unless  sooner
terminated, the Incentive Plan will terminate on April 15, 2006.

     The Board may also  amend  the  Incentive  Plan at any time or from time to
time.   However,   no  amendment  will  be  effective  unless  approved  by  the
stockholders of the Company within twelve months

                                        6

<PAGE>


before or after its adoption by the Board if the amendment  would:  (a) increase
the number of shares reserved for issuance upon exercise of options;  (b) modify
the  requirements  as to  eligibility  for  participation  (to the  extent  such
modification  requires  stockholder  approval in order for the Incentive Plan to
satisfy Section 422 of the Code, if applicable,  or Rule 16b-3 ("Rule 16b-3") of
the Securities  Exchange Act of 1934, as amended (the "Exchange  Act"));  or (c)
change  any  other  provision  of the  Incentive  Plan in any  other way if such
modification requires stockholder approval in order to comply with Rule 16b-3 or
satisfy the  requirements  of Section 422 of the Code.  The Board may submit any
other amendment to the Incentive Plan for stockholder approval,  including,  but
not limited to,  amendments  intended  to satisfy  the  requirements  of Section
162(m)  regarding  the  exclusion  of  performance-based  compensation  from the
limitation on the deductibility of compensation paid to certain employees.

Restrictions on Transfer

     Under the Incentive  Plan, an incentive stock option may not be transferred
by  the  optionee  otherwise  than  by  will  or by  the  laws  of  descent  and
distribution and, during the lifetime of the optionee,  may be exercised only by
the optionee.  A nonstatutory stock option may not be transferred except by will
or by the laws of descent and  distribution or pursuant to a domestic  relations
order.  In any case, the optionee may designate in writing a third party who may
exercise the option in the event of the optionee's  death.  In addition,  shares
subject to  repurchase  by the Company under an early  exercise  stock  purchase
agreement  may be subject to  restrictions  on  transfer  which the Board  deems
appropriate.

Federal Income Tax Information

     Incentive  Stock Options.  Incentive stock options under the Incentive Plan
are  intended to be eligible  for the  favorable  federal  income tax  treatment
accorded "incentive stock options" under the Code.

     There  generally are no federal income tax  consequences to the optionee or
the  Company by reason of the grant or exercise of an  incentive  stock  option.
However,  the exercise of an incentive  stock option may increase the optionee's
alternative minimum tax liability, if any.

     If an optionee holds stock acquired  through exercise of an incentive stock
option for at least two years  from the date on which the option is granted  and
at least one year  from the date on which  the  shares  are  transferred  to the
optionee upon exercise of the option,  any gain or loss on a disposition of such
stock will be capital gain or loss.  Generally,  if the optionee disposes of the
stock before the expiration of either of these holding periods (a "disqualifying
disposition"),  at the time of  disposition,  the optionee will realize  taxable
ordinary income equal to the lesser of (a) the excess of the stock's fair market
value on the date of exercise  over the exercise  price,  or (b) the  optionee's
actual gain, if any, on the purchase and sale. The optionee's  additional  gain,
or any loss, upon the disqualifying  disposition will be a capital gain or loss,
which  will be  long-term,  mid-term  or  short-term  depending  on how long the
optionee  holds the stock.  Long-term  capital  gains  currently  are  generally
subject to lower tax rates than ordinary  income.  Slightly  different rules may
apply to optionees who acquire stock  subject to certain  repurchase  options or
who are subject to Section 16(b) of the Exchange Act.

     To the  extent  the  optionee  recognizes  ordinary  income  by reason of a
disqualifying  disposition,  the Company will generally be entitled  (subject to
the  requirement  of  reasonableness,  the  provisions of Section 162(m) and the
satisfaction of a tax reporting obligation) to a corresponding  business expense
deduction in the tax year in which the disqualifying disposition occurs.

     Nonstatutory  Stock Options.  Nonstatutory  stock options granted under the
Incentive Plan generally have the following federal income tax consequences:

     There are no tax  consequences  to the optionee or the Company by reason of
the grant of a nonstatutory stock option.  Upon exercise of a nonstatutory stock
option,  the optionee  normally will recognize  taxable ordinary income equal to
the excess of the  stock's  fair market  value on the date of exercise  over the
option  exercise  price.  Generally,  with respect to employees,  the Company is
required to withhold from regular wages or supplemental  wage payments an amount
based  on  the  ordinary  income  recognized.  Subject  to  the  requirement  of
reasonableness, the provisions of Section 162(m) and the satisfaction of a

                                        7

<PAGE>


tax reporting  obligation,  the Company will generally be entitled to a business
expense deduction equal to the taxable ordinary income realized by the optionee.
Upon  disposition  of the stock,  the optionee will  recognize a capital gain or
loss equal to the difference between the selling price and the sum of the amount
paid for such stock plus any amount  recognized as ordinary income upon exercise
of the  option.  Such gain or loss will be  long-term,  mid-term  or  short-term
depending on how long the optionee holds the stock. Slightly different rules may
apply to optionees who acquire stock  subject to certain  repurchase  options or
who are subject to Section 16(b) of the Exchange Act.

     Potential  Limitation  on  Company  Deductions.  Section  162(m)  denies  a
deduction to any publicly  held  corporation  for  compensation  paid to certain
employees in a taxable year to the extent that compensation  exceeds  $1,000,000
for a covered employee.  It is possible that compensation  attributable to stock
options,  when  combined  with all other  types of  compensation  received  by a
covered  employee from the Company,  may cause this limitation to be exceeded in
any particular year.

     Certain  kinds  of  compensation,  including  qualified  "performance-based
compensation,"  are  disregarded  for purposes of the deduction  limitation.  In
accordance with Treasury  regulations issued under Section 162(m),  compensation
attributable  to stock options will qualify as  performance-based  compensation,
provided that the option is granted by a compensation committee comprised solely
of "outside  directors" and either:  (i) the option plan contains a per-employee
limitation  on the number of shares for which  options  may be granted  during a
specified period,  the per-employee  limitation is approved by the stockholders,
and the  exercise  price of the option is no less than the fair market  value of
the stock on the date of grant;  or (ii) the option is granted (or  exercisable)
only  upon  the  achievement  (as  certified  in  writing  by  the  compensation
committee)  of an  objective  performance  goal  established  in  writing by the
compensation  committee while the outcome is  substantially  uncertain,  and the
option is approved by stockholders.


                                   PROPOSAL 3

              APPROVAL OF EMPLOYEE STOCK PURCHASE PLAN, AS AMENDED

     In April 1996,  the Board of Directors  adopted the Employee Stock Purchase
Plan (the  "Purchase  Plan")  authorizing  the issuance of 600,000 shares of the
Company's Common Stock. The stockholders of the Company approved the adoption of
the Purchase  Plan in June 1996.  At January 31,  1998,  an aggregate of 241,774
shares had been issued under the Purchase  Plan and 358,226  share  remained for
the grant of future rights under the Purchase  Plan. In March 1998, the Board of
Directors of the Company  adopted and amendment to the Purchase Plan to increase
the number of shares  authorized for issuance under the Purchase Plan to 800,000
shares.  This amendment is intended to afford the Company greater flexibility in
providing  employees  with stock  incentives  and  ensures  that the Company can
continue to provide such  incentives  at levels  determined  appropriate  by the
Board.  During the last fiscal year, shares were purchased in the amounts and at
the  weighted  average  prices per share  under the  Purchase  Plan as  follows:
Randall Bolten 6,342 shares  ($5.79),  Perry W. Thorndyke  5,411 shares ($5.71),
all  current  executive  officers  as a group  11,753  shares  ($5.75),  and all
employees (excluding executive officers) as a group 230,021 shares ($5.84).

     Stockholders are requested in this Proposal 3 to approve the Purchase Plan,
as  amended.  The  affirmative  vote of the  holders of a majority of the shares
present in person or  represented  by proxy and  entitled to vote at the meeting
will be required to approve the Purchase Plan, as amended.  Abstentions  will be
counted  toward the  tabulation  of votes  cast on  proposals  presented  to the
stockholders  and will have the same effect as negative votes.  Broker non-votes
are counted towards a quorum, but are not counted for any purpose in determining
whether this matter has been approved.

                        THE BOARD OF DIRECTORS RECOMMENDS
                         A VOTE IN FAVOR OF PROPOSAL 3.

                                        8

<PAGE>


     The  essential  features of the  Purchase  Plan,  as amended,  are outlined
below:

Purpose

     The  purpose  of the  Purchase  Plan is to  provide  a means by  which  key
employees of the Company (and any parent or subsidiary of the Company designated
by the Board of Directors to  participate  in the Purchase Plan) may be given an
opportunity to purchase Common Stock of the Company through payroll  deductions,
to assist the Company in retaining the services of its employees,  to secure and
retain the services of new employees, and to provide incentives for such persons
to exert maximum  efforts for the success of the Company.  Approximately  185 of
the Company's  approximately  188 employees are eligible to  participate  in the
Purchase  Plan.  The rights to purchase  Common Stock granted under the Purchase
Plan are intended to qualify as options issued under an "employee stock purchase
plan" as that term is defined in Section 423(b) of the Code.

Administration

     The Purchase Plan is administered by the Board of Directors,  which has the
final power to construe and interpret  the Purchase Plan and the rights  granted
under it. The Board has the power,  subject to the  provisions  of the  Purchase
Plan, to determine  when and how rights to purchase  Common Stock of the Company
will be granted,  the provisions of each offering of such rights (which need not
be  identical),  and whether any parent or  subsidiary  of the Company  shall be
eligible to participate in such plan. The Board has the power,  which it has not
exercised, to delegate administration of the Purchase Plan to a committee of not
less than two Board  members.  The Board may abolish any such  committee  at any
time and revest in itself the administration of the Purchase Plan.

Offerings

     The  Purchase  Plan is  implemented  by offerings of rights to all eligible
employees from time to time by the Board.  Generally,  each such offering is one
year in duration.

Eligibility

     Any person who is customarily  employed at least 20 hours per week and five
months per calendar  year by the Company (or by any parent or  subsidiary of the
Company  designated  from  time to time by the  Board)  on the  first  day of an
offering  period is eligible to  participate in that offering under the Purchase
Plan.

     Notwithstanding the foregoing, no employee is eligible for the grant of any
rights under the Purchase Plan if,  immediately  after such grant,  the employee
would own,  directly or  indirectly,  stock  possessing  5% or more of the total
combined  voting power or value of all classes of stock of the Company or of any
parent or subsidiary of the Company (including any stock which such employee may
purchase  under all  outstanding  rights and options),  nor will any employee be
granted  rights that would  permit him to buy more than  $25,000  worth of stock
(determined  at the fair market  value of the shares at the time such rights are
granted)  under all employee stock purchase plans of the Company in any calendar
year.

Participation in the Purchase Plan

     Eligible  employees become  participants in the Purchase Plan by delivering
to the Company, prior to the date selected by the Board as the offering date for
the  offering,  or as determined  by the Board for new  employees,  an agreement
authorizing   payroll   deductions  of  up  to  15%  of  such  employees'  total
compensation during the purchase period.

Purchase Price

     The purchase  price per share at which shares are sold in an offering under
the Purchase Plan is the lower of (a) 85% of the fair market value of a share of
Common Stock on the date of commencement of the offering, or (b) 85% of the fair
market value of a share of Common Stock on the last day of any purchase date.

                                        9

<PAGE>


Payment of Purchase Price; Payroll Deductions

     The purchase price of the shares is accumulated by payroll  deductions over
the offering  period.  At any time during the purchase period, a participant may
reduce or terminate his or her payroll deductions. A participant may increase or
begin such payroll  deductions after the beginning of any purchase  period,  but
only on specified  dates.  All payroll  deductions  made for a  participant  are
credited to his or her account under the Purchase  Plan and  deposited  with the
general funds of the Company. A participant may not make any additional payments
into such account.

Purchase of Stock

     By executing an agreement to participate in the Purchase Plan, the employee
is entitled to purchase  shares under such plan.  In connection  with  offerings
made under the Purchase Plan, the Board specifies a maximum number of shares any
employee may be granted the right to purchase and the maximum  aggregate  number
of shares which may be purchased  pursuant to such offering by all participants.
If the  aggregate  number of  shares to be  purchased  upon  exercise  of rights
granted in the offering  would exceed the maximum  aggregate  number,  the Board
would make a pro rata allocation of shares  available in a uniform and equitable
manner.  Unless  the  employee's  participation  is  discontinued,  his right to
purchase shares is exercised  automatically at the end of the purchase period at
the applicable price. See "Withdrawal" below.

Withdrawal

     While  each  participant  in the  Purchase  Plan  is  required  to  sign an
agreement  authorizing payroll  deductions,  the participant may withdraw from a
given offering by terminating his or her payroll deductions and by delivering to
the Company a notice of withdrawal  from the Purchase Plan.  Such withdrawal may
be elected at any time prior to the end of the applicable offering period.

     Upon any  withdrawal  from an offering by the  employee,  the Company  will
distribute to the employee his or her  accumulated  payroll  deductions  without
interest,  less any accumulated deductions previously applied to the purchase of
stock on the  employee's  behalf  during  such  offering,  and  such  employee's
interest in the offering will be automatically  terminated.  The employee is not
entitled to again participate in such offering. An employee's withdrawal from an
offering  will  not  have  any  effect  upon  such  employee's   eligibility  to
participate in subsequent offerings under the Purchase Plan.

Termination of Employment

     Rights  granted  pursuant to any offering under the Purchase Plan terminate
immediately upon cessation of an employee's  employment for any reason,  and the
Company will distribute to such employee all of his or her  accumulated  payroll
deductions, without interest.

Restrictions on Transfer

     Rights  granted  under the Purchase  Plan are not  transferable  and may be
exercised only by the person to whom such rights are granted.

Duration, Amendment and Termination

     The Board may suspend,  terminate  or amend the Purchase  Plan at any time.
The Board may amend the Purchase Plan at any time. Any amendment of the Purchase
Plan must be approved by the  stockholders  within 12 months of its  adoption by
the Board if the  amendment  would (a)  increase  the number of shares of Common
Stock reserved for issuance under the Purchase Plan, (b) modify the requirements
relating to eligibility  for  participation  in the Purchase Plan, or (c) modify
any other  provision  of the  Purchase  Plan in a manner  that would  materially
increase the benefits accruing to participants  under the Purchase Plan, if such
approval  is required  in order to comply  with the  requirements  of Rule 16b-3
under the Exchange Act.

                                       10

<PAGE>


     Rights  granted  before  amendment or termination of the Purchase Plan will
not be altered or impaired by any amendment or  termination of such plan without
consent of the person to whom such rights were granted.

Effect of Certain Corporate Events

     In the event of a  dissolution,  liquidation or specified type of merger of
the Company,  the surviving  corporation either will assume the rights under the
Purchase Plan or substitute  similar rights, or the exercise date of any ongoing
offering will be accelerated  such that the outstanding  rights may be exercised
immediately prior to any such event.

Stock Subject to Purchase Plan

     If rights  granted  under the  Purchase  Plan  expire,  lapse or  otherwise
terminate  without being  exercised,  the Common Stock not purchased  under such
rights again becomes available for issuance under such plan.

Federal Income Tax Information

     Rights  granted  under  the  Purchase  Plan are  intended  to  qualify  for
favorable  federal income tax treatment  associated with rights granted under an
employee stock purchase plan which qualifies under  provisions of Section 423 of
the Code.

     A participant  will be taxed on amounts withheld for the purchase of shares
as if such amounts were  actually  received.  Other than this, no income will be
taxable to a  participant  until  disposition  of the shares  acquired,  and the
method of taxation will depend upon the holding period of the purchase shares.

     If the stock is disposed of at least two years after the  beginning  of the
offering  period  and at least one year  after the stock is  transferred  to the
participant,  then the lesser of (a) the excess of the fair market  value of the
stock at the time of such  disposition over the exercise price or (b) the excess
of the fair market value of the stock as of the beginning of the offering period
over the exercise price  (determined as of the beginning of the offering period)
will be treated as ordinary  income.  Any further gain or any loss will be taxed
as a capital gain or loss.  Capital gains  currently  are  generally  subject to
lower tax rates than ordinary income.

     If the stock is sold or disposed of before the  expiration of either of the
holding periods described above, then the excess of the fair market value of the
stock on the exercise  date over the exercise  price will be treated as ordinary
income at the time of such  disposition,  and the Company may, in the future, be
required to withhold  income taxes  relating to such ordinary  income from other
payments  made to the  participant.  The  balance of any gain will be treated as
capital  gain.  Even if the  stock is later  disposed  of for less than its fair
market  value on the  exercise  date,  the same  amount  of  ordinary  income is
attributed to the  participant,  and a capital loss is  recognized  equal to the
difference  between the sales  price and the fair  market  value of the stock on
such exercise date.

     There are no federal  income tax  consequences  to the Company by reason of
the grant or exercise of rights under the Purchase Plan. The Company is entitled
to a  deduction  to the  extent  amounts  are  taxed  as  ordinary  income  to a
participant  (subject to the  requirement of  reasonableness,  the provisions of
Section 162(m) and the satisfaction of a tax reporting obligation).

                                       11

<PAGE>


                                   PROPOSAL 4

                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

     The Board of Directors  has selected KPMG Peat Marwick LLP as the Company's
independent  auditors  for the fiscal  year  ending  December  31,  1998 and has
further  directed that management  submit the selection of independent  auditors
for  ratification by the  stockholders at the Annual Meeting.  KPMG Peat Marwick
LLP was retained by the Company in December  1995 and has audited the  Company's
financial  statements since its inception in 1993.  Representatives of KPMG Peat
Marwick  LLP are  expected  to be present at the  Annual  Meeting,  will have an
opportunity  to make a  statement  if they so desire  and will be  available  to
respond to appropriate questions.

     Stockholder  ratification  of the selection of KPMG Peat Marwick LLP as the
Company's  independent  auditors  is not  required by the  Company's  By-laws or
otherwise.  However,  the Board is submitting the selection of KPMG Peat Marwick
LLP to the stockholders for ratification as a matter of good corporate practice.
If the  stockholders  fail to ratify the selection,  the Audit Committee and the
Board will reconsider  whether or not to retain that firm. Even if the selection
is ratified,  the Audit  Committee and the Board in their  discretion may direct
the appointment of different independent auditors at any time during the year if
they  determine that such a change would be in the best interests of the Company
and its stockholders.

     The affirmative  vote of the holders of a majority of the shares present in
person or  represented  by proxy and entitled to vote at the Annual Meeting will
be required to ratify the  selection  of KPMG Peat  Marwick LLP. For purposes of
this vote,  abstentions and broker non-votes will not be counted for any purpose
in determining whether this matter has been approved.


                        THE BOARD OF DIRECTORS RECOMMENDS
                         A VOTE IN FAVOR OF PROPOSAL 4.

                                       12

<PAGE>


                              SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information  regarding the ownership
of the  Company's  Common Stock as of January 31, 1998 by: (i) each director and
nominee for director;  (ii) each of the executive  officers named in the Summary
Compensation Table; (iii) all executive officers and directors of the Company as
a group; and (iv) all those known by the Company to be beneficial owners of more
than five percent of its Common Stock.


                                                  Beneficial Ownership(1)
                                                 -------------------------
                                                  Number of     Percent of
               Beneficial Owner                     Shares        Total
               ----------------                   ---------     ----------
         Pehong Chen(2) ......................    5,875,000         28.2
          c/o BroadVision, Inc.
          585 Broadway
          Redwood City, CA 94063
         Mayfield VII(3) .....................    2,500,000         12.3
          2800 Sand Hill Road
          Menlo Park, CA 94025
         Itochu Corporation(4) ...............    1,325,000          6.5
          5-1, Kita-Aoyama, 2-Chome
          Minao-ku, Tokyo 107-77
          Japan
         Geo Capital Corp. ...................    1,082,500          5.3
          767 Fifth Avenue, 45th Floor
          New York, NY 10153
         Yogen K. Dalal(3)(5) ................    2,552,500         12.5
         David L. Anderson(6) ................      420,236          2.1
         Clark W. Catelain(7) ................      226,400          1.1
         Koh Boon Hwee(8) ....................      193,541           *
         Randall C. Bolten(9) ................      193,142           *
         Perry W. Thorndyke(10) ..............      180,411           *
         Carl Pascarella(11) .................       50,000           *
         Robert A. Runge(12) .................       17,976           *
         All Directors and Executive Officers
          as a group (9 persons)(13) .........    9,709,506         45.6

- ------------
  *  Less than one percent
(1)  This table is based upon  information  supplied by officers,  directors and
     principal  stockholders and Schedules 13D and 13G filed with the Securities
     and Exchange  Commission  (the "SEC").  Unless  otherwise  indicated in the
     footnotes  to this  table and  subject  to  community  property  laws where
     applicable,  the Company  believes that each of the  stockholders  named in
     this table has sole voting and investment  power with respect to the shares
     indicated  as  beneficially  owned.  Applicable  percentages  are  based on
     20,358,033 shares outstanding on January 31, 1998,  adjusted as required by
     rules promulgated by the SEC.
(2)  Includes  500,000  shares of Common Stock  issuable  upon the exercise of a
     stock option  exercisable  within 60 days of January 31,  1998,  subject to
     repurchase of unvested shares. Excludes 300,000 shares of Common Stock held
     in trust by independent trustees for the benefit of Dr. Chen's children.
(3)  Includes  2,385,000  shares held by Mayfield VII and 115,000 shares held by
     Mayfield  Associates  Fund II. Mr. Dalal,  a director of the Company,  is a
     general  partner  of the  general  partner  of  Mayfield  VII and  Mayfield
     Associates  Fund II, and  therefore may be deemed to  beneficially  own the
     shares  currently owned by such entities.  Mr. Dalal  disclaims  beneficial
     ownership of the shares held by such entities,  except to the extent of his
     pecuniary interest therein.
(4)  Includes 725,000 shares of Common Stock held by Itochu Corporation, 500,000
     shares of Common  Stock  held by Itochu  International,  Inc.  and  100,000
     shares of Common Stock held by Itochu Techno-Science Corporation.

                                       13

<PAGE>


(5)  Includes  50,000  shares of Common  Stock  issuable  upon the exercise of a
     stock option  exercisable  within 60 days of January 31,  1998,  subject to
     repurchase of unvested shares.
(6)  Includes  87,704  shares of Common Stock owned by Sutter Hill  Ventures,  a
     California Limited Partnership  ("Sutter Hill"), over which Mr. Anderson, a
     director  of the  Company,  exercises  voting  and  investing  powers  as a
     managing  director  of Sutter Hill  Ventures  LLC,  the general  partner of
     Sutter Hill.  Includes  73,406 shares of Common Stock owned by Anvest L.P.,
     over which Mr. Anderson  exercises voting and investing power. Mr. Anderson
     disclaims  beneficial  ownership  of the shares of Common Stock held by the
     other  persons and  entities  associated  with Sutter  Hill,  except to the
     extent of his pecuniary interest therein.  Includes 50,000 shares of Common
     Stock  issuable upon the exercise of a stock option  exercisable  within 60
     days of January 31, 1998, subject to repurchase of unvested shares.
(7)  Includes  26,400 shares of Common Stock issuable upon the exercise of stock
     options  exercisable  within  60 days  of  January  31,  1998,  subject  to
     repurchase of unvested shares.
(8)  Includes  64,433  shares of Common Stock held by Seven Seas Group Ltd.,  in
     which Mr. Koh holds a  controlling  interest,  and 50,000  shares of Common
     Stock  issuable upon the exercise of a stock option  exercisable  within 60
     days of January 31, 1998, subject to repurchase of unvested shares.
(9)  Includes  40,000 shares of Common Stock held in trust by Mr. Bolten and his
     wife for their benefit and 26,800 shares of Common Stock  issuable upon the
     exercise of stock options  exercisable  within 60 days of January 31, 1998,
     subject to repurchase of unvested shares.
(10) Includes 175,000 shares of Common Stock issuable upon the exercise of stock
     options  exercisable  within  60 days  of  January  31,  1998,  subject  to
     repurchase of unvested shares.
(11) Includes  50,000  shares of Common  Stock  issuable  upon the exercise of a
     stock option  exercisable  within 60 days of January 31,  1998,  subject to
     repurchase of unvested shares.
(12) Mr. Runge left the Company in September 1997.
(13) Includes the information contained in the notes above, as applicable.


             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a) of the Exchange Act requires  the  Company's  directors  and
executive  officers,  and persons who own more than 10% of a registered class of
the  Company's  equity  securities,  to file  with the SEC  initial  reports  of
ownership  and reports of changes in  ownership of Common Stock and other equity
securities of the Company. Officers, directors and greater than 10% stockholders
are required by SEC regulation to furnish the Company with copies of all Section
16(a) forms they file.

     To the Company's knowledge,  based solely on a review of the copies of such
reports  furnished  to the  Company and  written  representations  that no other
reports were  required,  during the fiscal year ended  December  31,  1997,  all
Section 16(a) filing  requirements  applicable  to its  officers,  directors and
greater than 10% beneficial  owners were complied  with,  except that an initial
report of ownership was filed late by each of Messrs. Pascarella and Thorndyke.

                                       14

<PAGE>


                             EXECUTIVE COMPENSATION

Compensation of Directors

     Directors  currently do not receive any cash  compensation from the Company
for their  services  as members  of the Board of  Directors,  although  they are
reimbursed  for certain  expenses in  connection  with  attendance  at Board and
Committee meetings.

     In September  1997,  each of Messrs.  Anderson,  Dalal and Pascarella  were
granted a stock option to purchase  50,000 shares of the Company's  Common Stock
at an exercise  price of $5.50 per share.  The  options  vest 25% on the one (1)
year anniversary of the vesting  commencement date and monthly thereafter over a
three (3) year period.

Compensation of Executive Officers


                             SUMMARY OF COMPENSATION

     The following  table shows,  for the fiscal years ended  December 31, 1995,
1996 and 1997,  compensation  awarded or paid to, or earned  by,  the  Company's
Chief  Executive  Officer and its four other most highly  compensated  executive
officers at December 31, 1997 whose salary and bonus for the year ended December
31, 1997 exceeded $100,000 (the "Named Executive Officers"):


                           SUMMARY COMPENSATION TABLE

                                                                     Long-Term
                                                      Annual        Compensation
                                                  Compensation(1)      Awards
                                              ---------------------  -----------
                                                                     Securities
                                                                     Underlying
   Name and Principal Position         Year   Salary ($)  Bonus ($)  Options (#)
   ---------------------------         ----   ----------  ---------  -----------
Pehong Chen(2)                         1997   $178,333   $ 16,000       --
 Chairman of the Board, President      1996    161,115      8,000    500,000
 and Chief Executive Officer           1995    120,000       --         --

Randall C. Bolten                      1997    141,290     27,225     17,300
 Vice President, Finance and           1996    128,129     19,225       --
 Chief Financial Officer               1995     39,825      6,600    160,000

Clark W. Catelain                      1997    155,025     25,450     13,800
 Vice President, Engineering           1996    144,070     13,800       --
                                       1995     76,442      5,980    200,000

Robert A. Runge(3)                     1997     91,123     13,850      9,100
 Vice President, Marketing             1996    119,350     24,400     60,000
                                       1995     36,906      4,950    215,000

Perry Thorndyke(4)                     1997    159,527     21,725     66,600
 Vice President, Marketing             1996     41,171     16,033    100,000


- ------------
(1)  Includes amounts earned but deferred at the election of the Named Executive
     Officers under the Company's 401(k) plan.
(2)  Represents  amount earned but deferred at the election of Dr. Chen from May
     1995 through  December  1995.  Prior to April 1995, Dr. Chen was not paid a
     salary for his services to the Company.
(3)  Mr. Runge left the Company in September 1997.
(4)  Mr. Thorndyke started with the Company in September 1996.

                                       15

<PAGE>


                        STOCK OPTION GRANTS AND EXERCISES

<TABLE>
     The Company  grants  options to its executive  officers under the Incentive
Plan.  The  following  tables show for the fiscal year ended  December 31, 1996,
certain information regarding options granted to, exercised by, and held at year
end by, the Named Executive Officers:


                                            OPTION GRANTS IN LAST FISCAL YEAR

<CAPTION>
                                                    Individual Grants
                               ------------------------------------------------------------
                                                                                              Potential Reliable Value
                                                 Percent of                                               at
                                 Number of      Total Options                                  Assumed Annual Rates of
                                 Securities       Granted to       Exercise                    Stock Price Appreciation
                                 Underlying      Employees in     Price Per                       for Option Term(3)
                                  Options        Fiscal Year        Share       Expiration    --------------------------
             Name               Granted (#)         (%)(1)        ($/Sh)(2)        Date          5% ($)        10% ($)
             ----              ------------         ------        ---------        ----          ------        -------
<S>                              <C>                <C>           <C>             <C>           <C>           <C>
Randall C. Bolten(4) .........    9,000             0.7             $7.00         6/2/07        $ 39,690      $ 100,170
                                  8,300             0.6              5.50         9/2/07          28,760         72,584
Clark A. Catelain(4) .........    8,600             0.6              7.00         6/2/97          37,926         95,718
                                  8,300             0.6              5.50         9/2/07          28,760         72,584
Robert A. Runge(5) ...........    9,100             0.7              7.00         6/2/07          40,131        101,283
Perry Thorndyke ..............    8,300             0.6              7.00         6/2/07          36,603         92,379
                                 58,300             4.3              5.50         9/2/07         202,010        509,834

<FN>
- ------------
(1)  Based on options to purchase 1,346,000 shares granted in 1997.
(2)  The exercise  price per share of each option was equal to the closing sales
     price of the Common Stock as quoted on the Nasdaq Stock  Market's  National
     System on the day prior to the date of grant.
(3)  The  potential  realizable  value is based on the term of the option at its
     time of grant (10 years). It is calculated by assuming that the stock price
     on the date of grant  appreciates at the indicated annual rate,  compounded
     annually for the entire term of the option and that the option is exercised
     and sold on the last day of its term for the appreciated  stock. The 5% and
     10% columns  represent  assumed rates of  appreciation  only, in accordance
     with the rules of the SEC,  and do not  reflect the  Company's  estimate or
     projection of future stock price  performance.  Actual  gains,  if any, are
     dependent on the actual future  performance  of the Company's  Common Stock
     and no gain to the  optionee  is possible  unless the stock rice  increases
     over the option term, which will benefit all stockholders.
(4)  The option,  which was granted  under the  Incentive  Plan has a term of 10
     years,  subject  to  earlier  termination  in  certain  events  related  to
     termination of  employment,  is  immediately  exercisable  and vests over a
     60-month period, with 20% of the shares vesting after one year, and 1/60 of
     the shares vesting each month thereafter.
(5)  Mr. Runge left the Company in September 1997.
</FN>
</TABLE>

                                       16

<PAGE>


<TABLE>
                     FISCAL YEAR-END OPTION VALUES OF UNEXERCISED OPTIONS

<CAPTION>
                               Number of Securities Underlying       Value of Unexercised
                                Unexercised Options at FY-End             In-the-Money
                                           (#)(2)                   Options at FY-End ($)(3)
                               -------------------------------   ------------------------------
             Name               Exercisable     Unexercisable     Exercisable     Unexercisable
             ----               -----------     -------------     -----------     -------------
<S>                              <C>                 <C>          <C>                  <C>
Pehong Chen ..................   500,000             0            $1,250,000           0
Randall C. Bolten(4) .........    17,300             0                 3,800           0
Clark W. Catelain ............    16,900             0                 4,000           0
Perry Thorndyke ..............   166,600             0               154,150           0

<FN>
- ------------
(1)  Value  realized is based on the per share  deemed  values of the  Company's
     Common  Stock on the date of exercise,  determined  after the date of grant
     solely for financial accounting purposes, minus the exercise price, without
     taking  into  account  any taxes  that may be  payable  in  connection  the
     transaction.
(2)  Reflects vested and unvested  shares at December 31, 1997.  Options granted
     under the Incentive Plan are  immediately  exercisable,  but are subject to
     the  Company's  right to  repurchase  unvested  shares  on  termination  of
     employment.
(3)  Fair  market  value of the  Company's  Common  Stock at  December  31, 1997
     ($6.50) minus the exercise price of the options.
(4)  Reflects shares acquired upon the early exercise of stock options,  some of
     which are subject to a right of repurchase by the Company.
</FN>
</TABLE>


         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS
                          ON EXECUTIVE COMPENSATION(1)

     The Compensation  Committee of the Board of Directors (the  "Committee") is
composed of the  non-employee  directors  identified  at the end of this report.
None of these  non-employee  directors  has any  interlocking  or other  type of
relationship  that would call into  question  his  independence  as a  committee
member.  The Committee is responsible for setting and administering the policies
which govern annual  performance,  and determines the  compensation of the Chief
Executive Officer ("CEO") and other executive officers of the Company.

Compensation Philosophy

     The  objectives of the  Company's  executive  compensation  policies are to
attract,  retain and reward  executive  officers who contribute to the Company's
success,  to align  the  financial  interests  of  executive  officers  with the
performance of the Company,  to ensure a direct  relationship  between executive
pay and  stockholder  value,  to  motivate  executive  officers  to achieve  the
Company's business objectives and to reward individual performance. During 1997,
the Company used base salary,  annual incentives and long-term  incentives under
the  Incentive  Plan  to  achieve  these  objectives.   In  carrying  out  these
objectives, the Committee considers the following:

     o   The level of  compensation  paid to executive  officers in positions of
         companies  similarly situated in size and products.  To ensure that pay
         is  competitive,  the  Committee,  from  time  to  time,  compares  the
         Company's executive  compensation  packages with those offered by other
         companies  in the same or  similar  industries  or with  other  similar
         attributes.  Compensation surveys used by the Company typically include
         public and private companies  comparable in size,  products or industry
         to the Company.


- ------------
(1)  The material in this report and under the caption "Performance  Measurement
     Comparison"  are not  "soliciting  material," are not deemed filed with the
     SEC  and are not to be  incorporated  by  reference  in any  filing  of the
     Company under the Securities  Act of 1933, as amended,  or the Exchange Act
     whether  made  before  or  after  the  date of  this  Proxy  Statement  and
     irrespective of any general incorporation language therein.

                                       17

<PAGE>


     o   The  individual  performance  of  each  executive  officer.  Individual
         performance   includes  meeting  individual   performance   objectives,
         demonstration of job knowledge,  skills, teamwork and acceptance of the
         Company's core values.

     o   Corporate  performance.  Corporate  performance is evaluated by factors
         such as performance  relative to competitors,  performance  relative to
         business  conditions  and progress in meeting the Company's  objectives
         and goals as typically reflected in the annual operating plan.

     o   The  responsibility  and authority of each  position  relative to other
         positions within the Company.

The Committee does not  quantitatively  weigh these factors but considers all of
these factors as a whole in establishing executive compensation. The application
given  each of  these  factors  in  establishing  the  components  of  executive
compensation follows.

Base Salary

     Base salaries are established for each executive officer at levels that are
intended to be  competitive  with  salaries  for  comparable  positions at other
software and computer  industry  companies  of similar  size and  products.  The
Company seeks to pay salaries to executive  officers that are commensurate  with
their  qualifications,  duties and  responsibilities and that are competitive in
the marketplace.  In conducting  periodic  compensation  reviews,  the Committee
considers each individual  executive  officer's  achievements in meeting Company
financial and business  objectives  during the prior fiscal year, as well as the
executive officer's performance of individual responsibilities and the Company's
financial position and overall performance. The Committee periodically considers
the low,  midpoint and upper ranges of base salaries  published by  compensation
surveys in establishing base salaries of each executive officer.

Annual Incentive

     Annual  bonus  incentives  for  executives  are  intended  to  reflect  the
Company's  belief that  management's  contribution to stockholder  returns comes
from achieving  operating results that maximize the Company's  earnings and cash
flow over a multi-year time horizon.  The Company  believes that the achievement
of its performance  objectives depends on (i) its ability to deliver outstanding
products and services to its  customers,  (ii) its success in  establishing  and
maintaining  a position of  strength in its chosen  markets and (iii) its short-
and long-term profitability,  as well as the quality of that profitability.  For
purposes of annual  incentive  compensation,  progress toward these  performance
objectives is measured  against the results  anticipated in the Company's annual
operating plan, which is approved by the Board of Directors.

     The 1997 incentive compensation for executive officers other than the Chief
Executive  Officer was based in part on the achievement of total Company results
consistent  with the Company's  1997  operating  plan, as well as achievement of
other  objectives  in  the  1997  operating  plan  specific  to  such  officers'
individual areas of management responsibility.

     The Company  believes that this incentive  compensation  structure  closely
links the incentives paid to its executives with the results necessary to create
long-term value for stockholders.

Long-Term Incentive

     The Committee also endorses the position that stock ownership by management
is  beneficial in aligning  management  and  stockholder  interests in enhancing
stockholder  value.  In that  regard,  stock  options  also are  used to  retain
executives and motivate results to improve  long-term stock market  performance.
Stock  options are granted at the  prevailing  market  value and will have value
only if the Company's stock price  increases.  As part of its periodic review of
compensation,  the Compensation  Committee  reviews the stock option holdings of
the Company's  officers and senior executives,  and recommends  additional stock
option grants as appropriate.

     The Committee  determines  the number of options to be granted to executive
management based on (i) competitive practice within the comparison group used in
determining base salary, (ii) historical

                                       18

<PAGE>


performance  of the  executive  and (iii) the amount of prior grants held by the
executives,  as well as the number of vested versus unvested options. When using
comparative data, the Company targets its option grants in the mid to high range
of comparable companies.

     Section  162(m)  limits the Company to a deduction  for federal  income tax
purposes  of no more than $1.0  million of  compensation  paid to certain  Named
Executive  Officers in a taxable  year.  Compensation  above $1.0 million may be
deducted  if it is  "performance-based  compensation"  within the meaning of the
Code.  Stock options  granted under the Incentive Plan with an exercise price at
least equal to the fair market value of the  Company's  common stock on the date
of grant are considered to be "performance-based compensation."

CEO Compensation

     During  the  fiscal  year ended  December  31,  1997,  Dr.  Chen  served as
Chairman,  President and Chief  Executive  Officer  throughout  the year, and he
continues to hold such offices.

     Dr. Chen's base salary,  annual  incentives and long-term  incentives  were
determined  in  accordance  with the criteria  described  in the "Base  Salary,"
"Annual Incentive" and "Long-Term Incentive" sections of this report. Dr. Chen's
base salary in 1997 was $178,333. See "Summary Compensation Table." This amount,
together  with a potential  annual  incentive  tied to the  achievement  of 1997
revenue  and net  income  targets,  was  estimated  to  provide  an annual  cash
compensation  level  which  would be  competitive  with the mid to high range of
compensation paid by comparable software companies.  Based on Dr. Chen's and the
Company's  operating  performance in 1997, Dr. Chen earned an incentive bonus of
$16,000.

Conclusion

     Through the plans described  above, a significant  portion of the Company's
executive  compensation  programs and Dr. Chen's  compensation are contingent on
Company  performance and realization of benefits  closely linked to increases in
long-term stockholder value. The Company remains committed to this philosophy of
pay for  performance,  recognizing  that the  competitive  market  for  talented
executives  and the  volatility of the  Company's  business may result in highly
variable compensation for a particular time period.


                                        COMPENSATION COMMITTEE


                                        David L. Anderson
                                        Yogen K. Dalal
                                        Koh Boon Hwee

                                       19

<PAGE>


                      PERFORMANCE MEASUREMENT COMPARISON(1)

     The following graph shows the total stockholder  return since the Company's
initial  public  offering on June 21, 1996 of an  investment  of $100 in cash on
December  31, 1997 for (i) the  Company's  Common  Stock,  (ii) Nasdaq Index and
(iii) the  Hambrecht & Quist  Internet  Index (the "H&Q  Internet  Index").  All
values  assume  reinvestment  of the  full  amount  of  all  dividends  and  are
calculated as of December 31 of each year:


               COMPARISON OF CUMULATIVE TOTAL RETURN ON INVESTMENT

[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]

               Broadvision         NASDAQ      H&Q Internet Index
12/31/96          100.00           100.00           100.00
 1/31/97          111.11           107.74           101.16
 2/28/97          114.29           102.21            85.90
 3/31/97          104.76            95.39            79.28
 4/30/97           67.47            98.44            82.87
 5/31/97           92.06           109.34            99.35
 6/30/97           84.13           112.60            98.71
 7/31/97           76.19           124.45           113.70
 8/31/97           66.67           123.94           115.14
 9/30/97           88.89           131.62           130.68
10/31/97           88.89           123.30           126.53
11/30/97           98.41           124.97           124.78
12/31/97           82.54           122.62           134.20

- ------------
(1) This  section  is  not "soliciting material," is not deemed "filed" with the
    SEC  and  is  not  to  be  incorporated  by  reference  in any filing of the
    Company  under  the  Securities  Act or the Exchange Act whether made before
    or  after  the  date  hereof  and  irrespective of any general incorporation
    language in any such filing.

                                       20

<PAGE>


                              CERTAIN TRANSACTIONS

     The Company has entered into indemnity agreements with certain officers and
directors of the Company which  provide,  among other  things,  that the Company
will  indemnify  such officer or director,  under the  circumstances  and to the
extent provided for therein, for expenses, judgments, fines and settlements that
he may be required to pay in actions or proceedings which he is or may be made a
party by reason of his  position  as a  director,  officer or other agent of the
Company,  and otherwise to the fullest extent  permitted  under Delaware law and
the Company's By-laws.


                                  OTHER MATTERS

     The Board of Directors knows of no other matters that will be presented for
consideration  at the Annual Meeting.  If any other matters are properly brought
before the meeting, it is the intention of the persons named in the accompanying
proxy to vote on such matters in accordance with their best judgment.


                                        By Order of the Board of Directors

                                        /s/ Pehong Chen
                                        ----------------------------------
                                        Pehong Chen
                                        Chairman of the Board, President and
                                        Chief Executive Officer


April 15, 1998

                                       21

<PAGE>

                                                                      APPENDIX A


                                BROADVISION, INC.

                              EQUITY INCENTIVE PLAN

            ADOPTED ON APRIL 16, 1996 AS AN AMENDMENT AND RESTATEMENT
                            OF THE STOCK OPTION PLAN
                    APPROVED BY STOCKHOLDERS ON JUNE 11, 1996
               AMENDED BY THE BOARD OF DIRECTORS ON MARCH 11, 1998
                  APPROVED BY STOCKHOLDERS ON ___________, 1998

1.       PURPOSES.

         (a) The  purpose  of the Plan is to  provide a means by which  selected
Employees of and  Consultants  to the Company and its Affiliates may be given an
opportunity  to  benefit  from  increases  in value of the stock of the  Company
through the granting of (i) Incentive  Stock Options,  (ii)  Nonstatutory  Stock
Options, (iii) stock bonuses and (iv) rights to purchase restricted stock all as
defined below.

         (b) The Company,  by means of the Plan, seeks to retain the services of
persons who are now Employees or Consultants,  to secure and retain the services
of new Employees and Consultants,  and to provide incentives for such persons to
exert maximum efforts for the success of the Company and its Affiliates.

         (c) The Company  intends  that the Stock  Awards  issued under the Plan
shall,  in the discretion of the Board or any Committee to which  responsibility
for  administration of the Plan has been delegated  pursuant to subsection 3(c),
be either (i) Options granted pursuant to Section 6 hereof,  including Incentive
Stock Options and Nonstatutory  Stock Options or (ii) stock bonuses or rights to
purchase  restricted  stock  granted  pursuant to Section 7 hereof.  All Options
shall be separately  designated  Incentive Stock Options or  Nonstatutory  Stock
Options at the time of grant,  and in such form as issued pursuant to Section 6,
and a separate  certificate or certificates  will be issued for shares purchased
on exercise of each type of Option.

2.       DEFINITIONS.

         (a) "Affiliate" means any parent corporation or subsidiary corporation,
whether now or hereafter existing, as those terms are defined in Sections 424(e)
and (f) respectively, of the Code.

         (b) "Board" means the Board of Directors of the Company.

         (c) "Code" means the Internal Revenue Code of 1986, as amended.

         (d) "Committee" means a Committee  appointed by the Board in accordance
with subsection 3(c) of the Plan.

                                       1.

<PAGE>

         (e) "Company" means BroadVision, Inc., a Delaware corporation.

         (f) "Consultant" means any person, including an advisor, engaged by the
Company or an Affiliate to render consulting services and who is compensated for
such services,  provided that the term "Consultant"  shall not include Directors
who are paid only a director's fee by the Company or who are not  compensated by
the Company for their services as Directors.

         (g) "Continuous  Status as an Employee,  Director or Consultant"  means
the employment or relationship as a Director or Consultant is not interrupted or
terminated.  The Board, in its sole discretion, may determine whether Continuous
Status as an Employee, Director or Consultant shall be considered interrupted in
the case of: (i) any leave of absence  approved  by the  Board,  including  sick
leave,  military leave,  or any other personal leave; or (ii) transfers  between
locations of the Company or between the Company, Affiliates or their successors.

         (h) "Covered  Employee" means the chief executive  officer and the four
(4)  other  highest   compensated   officers  of  the  Company  for  whom  total
compensation is required to be reported to stockholders  under the Exchange Act,
as determined for purposes of Section 162(m) of the Code.

         (i)  "Director" means a member of the Board.

         (j)  "Disinterested  Person"  means a Director who either:  (i) was not
during the one year prior to service as an  administrator of the Plan granted or
awarded equity securities  pursuant to the Plan or any other plan of the Company
or any Affiliate entitling the participants therein to acquire equity securities
of the Company or any Affiliate except as permitted by Rule  16b-3(c)(2)(i);  or
(ii) is otherwise  considered to be a "disinterested  person" in accordance with
Rule   16b-3(c)(2)(i),   or  any  other   applicable   rules,   regulations   or
interpretations of the Securities and Exchange Commission.

         (k)  "Employee"  means any person,  including  an Officer or  Director,
employed by the Company or any  Affiliate of the Company.  Neither  service as a
Director nor payment of a director's  fee by the Company  shall be sufficient to
constitute "employment" by the Company.

         (l)  "Exchange  Act"  means the  Securities  Exchange  Act of 1934,  as
amended.

         (m) "Fair Market Value" means,  as of any date, the value of the Common
Stock of the Company determined as follows:

                  (1) If the  Common  Stock is listed on any  established  stock
exchange or a national market system,  including without limitation the National
Market of The Nasdaq  Stock  Market,  the Fair Market Value of a share of Common
Stock shall be the closing sales price for such stock (or the closing bid, if no
sales were  reported) as quoted on such system or exchange (or the exchange with
the greatest volume of trading in Common Stock) on the last market

                                       2.

<PAGE>

trading  day prior to the day of  determination,  as reported in the Wall Street
Journal or such other source as the Board deems reliable;

                  (2) If the Common  Stock is quoted on The Nasdaq  Stock Market
(but not on the National Market thereof) or is regularly  quoted by a recognized
securities dealer but selling prices are not reported,  the Fair Market Value of
a share of Common  Stock shall be the mean  between the bid and asked prices for
the  Common  Stock  on  the  last  market  trading  day  prior  to  the  day  of
determination,  as reported in the Wall Street  Journal or such other  source as
the Board deems reliable;

                  (3) In the  absence  of an  established  market for the Common
Stock, the Fair Market Value shall be determined in good faith by the Board.

         (n) "Incentive  Stock Option" means an Option intended to qualify as an
incentive  stock  option  within the  meaning of Section 422 of the Code and the
regulations promulgated thereunder.

         (o) "Nonstatutory Stock Option" means an Option not intended to qualify
as an Incentive Stock Option.

         (p)  "Officer"  means a person who is an officer of the Company  within
the  meaning  of Section 16 of the  Exchange  Act and the rules and  regulations
promulgated thereunder.

         (q) "Option" means a stock option granted pursuant to the Plan.

         (r) "Option  Agreement" means a written  agreement  between the Company
and an Optionee  evidencing  the terms and  conditions of an  individual  Option
grant. Each Option Agreement shall be subject to the terms and conditions of the
Plan.

         (s) "Optionee" means an Employee or Consultant who holds an outstanding
Option.

         (t) "Outside Director" means a Director who either (i) is not a current
employee of the Company or an  "affiliated  corporation"  (within the meaning of
Treasury  regulations  promulgated  under Section 162(m) of the Code),  is not a
former  employee  of  the  Company  or  an  "affiliated  corporation"  receiving
compensation  for prior  services  (other than  benefits  under a tax  qualified
pension plan), was not an officer of the Company or an "affiliated  corporation"
at any time, and is not currently receiving direct or indirect remuneration from
the Company or an  "affiliated  corporation"  for services in any capacity other
than as a Director,  or (ii) is otherwise  considered an "outside  director" for
purposes of Section 162(m) of the Code.

         (u) "Plan" means this BroadVision, Inc., 1996 Equity Incentive Plan.

         (v) "Rule 16b-3" means Rule 16b-3 of the Exchange Act or any  successor
to Rule 16b-3,  as in effect when  discretion is being exercised with respect to
the Plan.

                                       3.

<PAGE>

         (w) "Stock Award" means any right granted under the Plan, including any
Option,  any stock bonus, any right to purchase  restricted stock, and any Stock
Appreciation Right.

         (x) "Stock  Award  Agreement"  means a written  agreement  between  the
Company and a holder of a Stock Award  evidencing the terms and conditions of an
individual Stock Award grant. Each Stock Award Agreement shall be subject to the
terms and conditions of the Plan.

3.       ADMINISTRATION.

         (a) The Plan shall be  administered  by the Board  unless and until the
Board delegates administration to a Committee, as provided in subsection 3(c).

         (b) The  Board  shall  have the  power,  subject  to,  and  within  the
limitations of, the express provisions of the Plan:

                  (1) To  determine  from  time to  time  which  of the  persons
eligible  under the Plan shall be granted Stock Awards;  when and how each Stock
Award shall be granted; whether a Stock Award will be an Incentive Stock Option,
a Nonstatutory Stock Option, a stock bonus, a right to purchase restricted stock
or the  provisions  of each Stock Award granted  (which need not be  identical),
including  the time or times when a person shall be  permitted to receive  stock
pursuant  to a Stock  Award;  and the number of shares  with  respect to which a
Stock Award shall be granted to each such person.

                  (2) To  construe  and  interpret  the  Plan and  Stock  Awards
granted under it, and to establish,  amend and revoke rules and  regulations for
its  administration.  The Board, in the exercise of this power,  may correct any
defect,  omission or  inconsistency in the Plan or in any Stock Award Agreement,
in a manner and to the extent it shall deem  necessary  or expedient to make the
Plan fully effective.

                  (3) To amend the Plan or a Stock  Award as provided in Section
13.

                  (4)  Generally,  to exercise  such powers and to perform  such
acts as the Board deems  necessary or expedient to promote the best interests of
the Company which are not in conflict with the provisions of the Plan.

         (c) The Board may  delegate  administration  of the Plan to a committee
composed of not fewer than two (2) members (the "Committee"), all of the members
of  which  Committee  shall be  Disinterested  Persons  and may also be,  in the
discretion of the Board, Outside Directors.  If administration is delegated to a
Committee,  the Committee shall have, in connection with the  administration  of
the Plan, the powers theretofore  possessed by the Board (and references in this
Plan to the Board shall thereafter be to the Committee),  subject,  however,  to
such  resolutions,  not inconsistent  with the provisions of the Plan, as may be
adopted from time to time by the Board.  The Board may abolish the  Committee at
any time and revest in the Board the administration of the Plan. Notwithstanding
anything  in this  Section  3 to the  contrary,  at any  time  the  Board or the
Committee may delegate to a committee of one or more members

                                       4.

<PAGE>

of the Board the authority to grant Stock Awards to eligible persons who (1) are
not then subject to Section 16 of the Exchange Act and/or (2) are either (i) not
then Covered  Employees and are not expected to be Covered Employees at the time
of  recognition of income  resulting from such Stock Award,  or (ii) not persons
with  respect to whom the  Company  wishes to avoid the  application  of Section
162(m) of the Code.

         (d)  Any  requirement   that  an   administrator   of  the  Plan  be  a
Disinterested  Person  shall not apply if the Board or the  Committee  expressly
declares that such requirement shall not apply. Any  Disinterested  Person shall
otherwise comply with the requirements of Rule 16b-3.

4.       SHARES SUBJECT TO THE PLAN.

         (a) Subject to the  provisions  of Section 12  relating to  adjustments
upon  changes in stock,  the stock that may be issued  pursuant to Stock  Awards
shall not exceed in the aggregate five million nine hundred seventy-five million
(5,975,000)  shares of the Company's  Common Stock. If any Stock Award shall for
any reason expire or otherwise  terminate,  in whole or in part,  without having
been  exercised  in full,  the stock not  acquired  under such Stock Award shall
revert to and again become available for issuance under the Plan.

         (b) The stock subject to the Plan may be unissued  shares or reacquired
shares, bought on the market or otherwise.

5.       ELIGIBILITY.

         (a) Incentive Stock Options  appurtenant thereto may be granted only to
Employees.  Stock  Awards other than  Incentive  Stock  Options and  appurtenant
thereto may be granted only to Employees or Consultants.

         (b) A Director  shall in no event be eligible  for the  benefits of the
Plan unless at the time of grant the Director is also an Employee or Consultant.

         (c) No person  shall be eligible  for the grant of an  Incentive  Stock
Option if, at the time of grant,  such person owns (or is deemed to own pursuant
to Section 424(d) of the Code) stock  possessing  more than ten percent (10%) of
the total combined voting power of all classes of stock of the Company or of any
of its  Affiliates  unless  the  exercise  price of such  Option is at least one
hundred ten percent (110%) of the Fair Market Value of such stock at the date of
grant and the Option is not  exercisable  after the expiration of five (5) years
from the date of grant, or in the case of a restricted stock purchase award, the
purchase  price is at least one hundred  percent (100%) of the Fair Market Value
of such stock at the date of grant.

         (d) Subject to the  provisions  of Section 12  relating to  adjustments
upon changes in stock, following the expiration of the reliance period set forth
in Treasury Regulations section  1.162-27(f)(2),  no person shall be eligible to
be granted Options covering more than seven hundred thousand (700,000) shares of
the Company's Common Stock in any calendar year.

                                       5.

<PAGE>

6.       OPTION PROVISIONS.

         Each  Option  shall be in such form and shall  contain  such  terms and
conditions  as the Board  shall deem  appropriate.  The  provisions  of separate
Options  need  not  be  identical,   but  each  Option  shall  include  (through
incorporation of provisions  hereof by reference in the Option or otherwise) the
substance of each of the following provisions:

         (a) Term. No Option shall be  exercisable  after the  expiration of ten
(10) years from the date it was granted.

         (b) Price.  The exercise price of each Incentive  Stock Option shall be
not less than one hundred  percent  (100%) of the Fair Market Value of the stock
subject to the Option on the date the Option is granted,  and the exercise price
of a Nonstatutory Stock Option shall be not less than eighty-five  percent (85%)
of the Fair  Market  Value of the stock  subject  to the  Option on the date the
Option is granted.  Notwithstanding the foregoing, an Incentive Stock Option may
be granted  with an exercise  price  lower than that set forth in the  preceding
sentence if such Option is granted pursuant to an assumption or substitution for
another  option in a manner  satisfying  the provisions of Section 424(a) of the
Code.

         (c) Consideration.  The purchase price of stock acquired pursuant to an
Option  shall be paid,  to the  extent  permitted  by  applicable  statutes  and
regulations,  either (i) in cash at the time the Option is exercised, or (ii) at
the  discretion of the Board or the  Committee,  at the time of the grant of the
Option, (A) by delivery to the Company of other Common Stock of the Company, (B)
according to a deferred payment or other arrangement (which may include, without
limiting the generality of the  foregoing,  the use of other Common Stock of the
Company)  with the person to whom the Option is granted or to whom the Option is
transferred  pursuant  to  subsection  6(d),  or (C) in any other  form of legal
consideration that may be acceptable to the Board.

         In the case of any  deferred  payment  arrangement,  interest  shall be
payable at least  annually  and shall be charged at the minimum rate of interest
necessary to avoid the treatment as interest, under any applicable provisions of
the Code,  of any amounts  other than  amounts  stated to be interest  under the
deferred payment arrangement.

         (d)   Transferability.   An   Incentive   Stock  Option  shall  not  be
transferable  except by will or by the laws of  descent  and  distribution,  and
shall be  exercisable  during the  lifetime of the person to whom the  Incentive
Stock Option is granted only by such person.  A Nonstatutory  Stock Option shall
not be transferable  except by will, by the laws of descent and  distribution or
pursuant to a qualified  domestic relations order satisfying the requirements of
Rule 16b-3 and any administrative  interpretations or pronouncements  thereunder
(a "QDRO"),  and shall be exercisable  during the lifetime of the person to whom
the Option is granted only by such person or any transferee  pursuant to a QDRO.
Notwithstanding the foregoing,  the person to whom the Option is granted may, by
delivering written notice to the Company, in a form satisfactory to the Company,
designate a third party who,  in the event of the death of the  Optionee,  shall
thereafter be entitled to exercise the Option.

                                       6.

<PAGE>

         (e) Vesting.  The total number of shares of stock  subject to an Option
may,  but need not, be allotted in periodic  installments  (which may,  but need
not, be equal).  The Option  Agreement may provide that from time to time during
each of such installment  periods,  the Option may become  exercisable  ("vest")
with respect to some or all of the shares  allotted to that  period,  and may be
exercised  with  respect to some or all of the shares  allotted  to such  period
and/or any prior period as to which the Option  became  vested but was not fully
exercised.  The Option may be subject to such other terms and  conditions on the
time or times when it may be  exercised  (which may be based on  performance  or
other  criteria)  as the  Board may deem  appropriate.  The  provisions  of this
subsection  6(e) are  subject to any Option  provisions  governing  the  minimum
number of shares as to which an Option may be exercised.

         (f)  Termination  of  Employment  or  Relationship  as  a  Director  or
Consultant.  In the  event  an  Optionee's  Continuous  Status  as an  Employee,
Director  or  Consultant  terminates  (other than upon the  Optionee's  death or
disability), the Optionee may exercise his or her Option (to the extent that the
Optionee was entitled to exercise it at the date of termination) but only within
such period of time ending on the earlier of (i) the date three (3) months after
the termination of the Optionee's Continuous Status as an Employee,  Director or
Consultant (or such longer or shorter period specified in the Option Agreement),
or (ii) the  expiration  of the term of the  Option as set  forth in the  Option
Agreement.  If, after  termination,  the  Optionee  does not exercise his or her
Option  within the time  specified  in the Option  Agreement,  the Option  shall
terminate,  and the shares  covered  by such  Option  shall  revert to and again
become available for issuance under the Plan.

         An Optionee's Option Agreement may also provide that if the exercise of
the Option following the termination of the Optionee's  Continuous  Status as an
Employee,  Director,  or  Consultant  (other than upon the  Optionee's  death or
disability)  would result in liability  under Section 16(b) of the Exchange Act,
then the Option shall terminate on the earlier of (i) the expiration of the term
of the Option set forth in the Option  Agreement,  or (ii) the tenth  (10th) day
after the last date on which such exercise would result in such liability  under
Section 16(b) of the Exchange Act.  Finally,  an Optionee's Option Agreement may
also provide that if the exercise of the Option following the termination of the
Optionee's Continuous Status as an Employee,  Director or Consultant (other than
upon the Optionee's death or disability)  would be prohibited at any time solely
because the issuance of shares would violate the registration requirements under
the Act, then the Option shall terminate on the earlier of (i) the expiration of
the term of the Option set forth in the first paragraph of this subsection 6(f),
or (ii) the expiration of a period of three (3) months after the  termination of
the Optionee's  Continuous Status as an Employee,  Director or Consultant during
which the exercise of the Option would not be in violation of such  registration
requirements.

         (g)  Disability  of  Optionee.  In the event an  Optionee's  Continuous
Status as an  Employee,  Director or  Consultant  terminates  as a result of the
Optionee's  disability,  the  Optionee  may  exercise  his or her Option (to the
extent  that  the   Optionee  was  entitled  to  exercise  it  at  the  date  of
termination),  but only  within such period of time ending on the earlier of (i)
the date  twelve  (12)  months  following  such  termination  (or such longer or
shorter period specified in the Option Agreement), or (ii) the expiration of the
term of the Option as set forth in the

                                       7.

<PAGE>

Option Agreement.  If, at the date of termination,  the Optionee is not entitled
to exercise his or her entire Option,  the shares  covered by the  unexercisable
portion of the Option shall revert to and again  become  available  for issuance
under the Plan. If, after termination, the Optionee does not exercise his or her
Option within the time specified  herein,  the Option shall  terminate,  and the
shares  covered by such Option shall revert to and again  become  available  for
issuance under the Plan.

         (h) Death of Optionee. In the event of the death of an Optionee during,
or within a period  specified  in the  Option  after  the  termination  of,  the
Optionee's Continuous Status as an Employee,  Director or Consultant, the Option
may be exercised (to the extent the Optionee was entitled to exercise the Option
at the date of death) by the  Optionee's  estate,  by a person who  acquired the
right to exercise the Option by bequest or inheritance or by a person designated
to exercise the option upon the Optionee's  death  pursuant to subsection  6(d),
but only within the period  ending on the earlier of (i) the date  eighteen (18)
months  following the date of death (or such longer or shorter period  specified
in the Option  Agreement),  or (ii) the expiration of the term of such Option as
set forth in the Option  Agreement.  If, at the time of death,  the Optionee was
not entitled to exercise  his or her entire  Option,  the shares  covered by the
unexercisable  portion of the Option shall revert to and again become  available
for issuance under the Plan. If, after death, the Option is not exercised within
the time specified herein, the Option shall terminate, and the shares covered by
such Option shall revert to and again become  available  for issuance  under the
Plan.

         (i) Early Exercise.  The Option may, but need not,  include a provision
whereby  the  Optionee  may elect at any time  while an  Employee,  Director  or
Consultant to exercise the Option as to any part or all of the shares subject to
the Option  prior to the full  vesting of the  Option.  Any  unvested  shares so
purchased may be subject to a repurchase right in favor of the Company or to any
other restriction the Board determines to be appropriate.

         (j) Re-Load  Options.  Without in any way limiting the authority of the
Board or Committee to make or not to make grants of Options hereunder, the Board
or Committee shall have the authority (but not an obligation) to include as part
of any Option  Agreement a provision  entitling the Optionee to a further Option
(a "Re-Load Option") in the event the Optionee exercises the Option evidenced by
the Option  agreement,  in whole or in part,  by  surrendering  other  shares of
Common Stock in  accordance  with this Plan and the terms and  conditions of the
Option  Agreement.  Any such Re-Load  Option (i) shall be for a number of shares
equal to the number of shares  surrendered  as part or all of the exercise price
of such  Option;  (ii)  shall have an  expiration  date which is the same as the
expiration  date of the Option the  exercise of which gave rise to such  Re-Load
Option;  and (iii)  shall have an  exercise  price which is equal to one hundred
percent  (100%) of the Fair  Market  Value of the  Common  Stock  subject to the
Re-Load Option on the date of exercise of the original  Option.  Notwithstanding
the foregoing,  a Re-Load Option which is an Incentive Stock Option and which is
granted to a 10%  stockholder (as described in subsection  5(c)),  shall have an
exercise  price which is equal to one  hundred  ten  percent  (110%) of the Fair
Market Value of the stock subject to the Re-Load  Option on the date of exercise
of the  original  Option and shall have a term which is no longer  than five (5)
years.

                                       8.

<PAGE>

         Any  such  Re-Load  Option  may  be  an  Incentive  Stock  Option  or a
Nonstatutory  Stock Option,  as the Board or Committee may designate at the time
of the grant of the original Option; provided,  however, that the designation of
any Re-Load  Option as an  Incentive  Stock  Option  shall be subject to the one
hundred  thousand  dollar  ($100,000)  annual  limitation on  exercisability  of
Incentive Stock Options described in subsection 11(d) of the Plan and in Section
422(d) of the Code.  There shall be no Re-Load Options on a Re-Load Option.  Any
such Re-Load Option shall be subject to the  availability  of sufficient  shares
under subsection 4(a) and shall be subject to such other terms and conditions as
the Board or Committee may determine which are not inconsistent with the express
provisions of the Plan regarding the terms of Options.

7.       TERMS OF STOCK BONUSES AND PURCHASES OF RESTRICTED STOCK.

         Each stock bonus or restricted  stock  purchase  agreement  shall be in
such form and  shall  contain  such  terms  and  conditions  as the Board or the
Committee  shall deem  appropriate.  The terms and  conditions of stock bonus or
restricted stock purchase agreements may change from time to time, and the terms
and  conditions of separate  agreements  need not be  identical,  but each stock
bonus  or  restricted   stock   purchase   agreement   shall  include   (through
incorporation  of provisions  hereof by reference in the agreement or otherwise)
the substance of each of the following provisions as appropriate:

         (a) Purchase  Price.  The purchase  price under each  restricted  stock
purchase  agreement  shall  be such  amount  as the  Board  or  Committee  shall
determine  and  designate in such  agreement  but in no event shall the purchase
price be less than eighty-five percent (85%) of the stock's Fair Market Value on
the date such award is made.  Notwithstanding  the  foregoing,  the Board or the
Committee may determine  that eligible  participants  in the Plan may be awarded
stock  pursuant to a stock bonus  agreement in  consideration  for past services
actually rendered to the Company for its benefit.

         (b) Transferability.  No rights under a stock bonus or restricted stock
purchase  agreement shall be transferable  except by will or the laws of descent
and distribution or pursuant to a qualified  domestic relations order satisfying
the  requirements  of Rule  16b-3  and  any  administrative  interpretations  or
pronouncements thereunder, so long as stock awarded under such agreement remains
subject to the terms of the agreement.

         (c)  Consideration.  The purchase price of stock acquired pursuant to a
stock  purchase  agreement  shall  be paid  either:  (i) in cash at the  time of
purchase;  (ii) at the discretion of the Board or the Committee,  according to a
deferred payment or other arrangement with the person to whom the stock is sold;
or (iii) in any other form of legal  consideration that may be acceptable to the
Board or the Committee in its  discretion.  Notwithstanding  the foregoing,  the
Board or the Committee to which  administration  of the Plan has been  delegated
may award stock pursuant to a stock bonus  agreement in  consideration  for past
services actually rendered to the Company or for its benefit.

                                       9.

<PAGE>

         (d)  Vesting.  Shares of stock sold or awarded  under the Plan may, but
need  not,  be  subject  to a  repurchase  option  in  favor of the  Company  in
accordance  with  a  vesting  schedule  to be  determined  by the  Board  or the
Committee.

         (e)  Termination  of  Employment  or  Relationship  as  a  Director  or
Consultant.  In the event a  Participant's  Continuous  Status  as an  Employee,
Director or  Consultant  terminates,  the Company may  repurchase  or  otherwise
reacquire  any or all of the shares of stock held by that person  which have not
vested as of the date of  termination  under  the  terms of the  stock  bonus or
restricted stock purchase agreement between the Company and such person.

8.       CANCELLATION AND RE-GRANT OF OPTIONS.

         (a) The Board or the Committee  shall have the authority to effect,  at
any time and from time to time,  (i) the  repricing of any  outstanding  Options
under the Plan and/or (ii) with the consent of any adversely affected holders of
Options,  the  cancellation  of any  outstanding  Options under the Plan and the
grant in  substitution  therefor of new Options under the Plan covering the same
or different  numbers of shares of stock, but having an exercise price per share
not  less  than:  eighty-five  percent  (85%)  of the Fair  Market  Value  for a
Nonstatutory  Stock Option,  one hundred percent (100%) of the Fair Market Value
in the case of an Incentive  Stock Option or, in the case of an Incentive  Stock
Option held by a 10%  stockholder  (as described in subsection  5(c)),  not less
than one hundred ten percent  (110%) of the Fair Market Value per share of stock
on the new grant date. Notwithstanding the foregoing, the Board or the Committee
may grant an Option  with an  exercise  price lower than that set forth above if
such Option is granted as part of a transaction  to which section  424(a) of the
Code applies.

         (b) Shares  subject to an Option  canceled  under this  Section 8 shall
continue  to be counted  against the maximum  award of Options  permitted  to be
granted  pursuant to  subsection  5(d) of the Plan.  The  repricing of an Option
under this Section 8, resulting in a reduction of the exercise  price,  shall be
deemed to be a cancellation of the original Option and the grant of a substitute
Option;  in the event of such  repricing,  both the original and the substituted
Options shall be counted  against the maximum awards of Options  permitted to be
granted  pursuant  to  subsection  5(d)  of the  Plan.  The  provisions  of this
subsection  8(b)  shall be  applicable  only to the extent  required  by Section
162(m) of the Code.

9.       COVENANTS OF THE COMPANY.

         (a)  During  the terms of the Stock  Awards,  the  Company  shall  keep
available  at all times the number of shares of stock  required to satisfy  such
Stock Awards.

         (b) The Company shall seek to obtain from each regulatory commission or
agency having  jurisdiction  over the Plan such  authority as may be required to
issue and sell  shares of stock  upon  exercise  of the Stock  Award;  provided,
however,  that this undertaking  shall not require the Company to register under
the Securities Act of 1933, as amended (the  "Securities  Act") either the Plan,
any Stock  Award or any stock  issued or  issuable  pursuant  to any such  Stock
Award.  If, after reasonable  efforts,  the Company is unable to obtain from any
such

                                       10.

<PAGE>

regulatory  commission  or agency the  authority  which  counsel for the Company
deems  necessary for the lawful  issuance and sale of stock under the Plan,  the
Company shall be relieved from any liability for failure to issue and sell stock
upon exercise of such Stock Awards unless and until such authority is obtained.

10.      USE OF PROCEEDS FROM STOCK.

         Proceeds  from  the  sale of  stock  pursuant  to  Stock  Awards  shall
constitute general funds of the Company.

11.      MISCELLANEOUS.

         (a) The Board  shall have the power to  accelerate  the time at which a
Stock Award may first be exercised or the time during which a Stock Award or any
part thereof will vest pursuant to subsection 6(e) or 7(d)  notwithstanding  the
provisions  in the  Stock  Award  stating  the  time at  which  it may  first be
exercised or the time during which it will vest.

         (b) Neither an Employee,  a  Consultant  nor any person to whom a Stock
Award is  transferred  in  accordance  with the Plan  shall be  deemed to be the
holder of, or to have any of the rights of a holder with  respect to, any shares
subject to such Stock Award unless and until such person has exercised the Stock
Award pursuant to its terms.

         (c)  Nothing  in the Plan or any  instrument  executed  or Stock  Award
granted  pursuant  thereto shall confer upon any  Employee,  Consultant or other
holder of Stock Awards any right to continue in the employ of the Company or any
Affiliate or to continue acting as a Consultant or shall affect the right of the
Company or any  Affiliate to terminate  the  employment  of any Employee with or
without  notice  and  with or  without  cause,  or the  right to  terminate  the
relationship  of any  Consultant  pursuant  to the  terms  of such  Consultant's
agreement with the Company or Affiliate.

         (d) To the extent that the aggregate  Fair Market Value  (determined at
the time of grant) of stock with respect to which  Incentive  Stock  Options are
exercisable  for the first time by any Optionee  during any calendar  year under
all plans of the Company and its Affiliates exceeds one hundred thousand dollars
($100,000),  the Options or portions  thereof which exceed such limit (according
to the order in which they were granted) shall be treated as Nonstatutory  Stock
Options.

         (e) The  Company  may  require  any  person  to whom a Stock  Award  is
granted,  or any person to whom a Stock Award is transferred in accordance  with
the Plan, as a condition of exercising or acquiring stock under any Stock Award,
(1) to give written  assurances  satisfactory to the Company as to such person's
knowledge and  experience in financial and business  matters  and/or to employ a
purchaser   representative   reasonably  satisfactory  to  the  Company  who  is
knowledgeable and experienced in financial and business matters,  and that he or
she  is  capable  of   evaluating,   alone  or  together   with  the   purchaser
representative,  the merits and risks of exercising the Stock Award;  and (2) to
give written assurances satisfactory to the Company

                                       11.

<PAGE>

stating that such person is acquiring  the stock  subject to the Stock Award for
such  person's  own  account and not with any  present  intention  of selling or
otherwise distributing the stock. The foregoing requirements, and any assurances
given pursuant to such requirements, shall be inoperative if (i) the issuance of
the shares upon the exercise or  acquisition  of stock under the Stock Award has
been registered under a then currently  effective  registration  statement under
the Securities Act, or (ii) as to any particular requirement, a determination is
made by counsel for the  Company  that such  requirement  need not be met in the
circumstances  under the then applicable  securities laws. The Company may, upon
advice of counsel to the Company,  place  legends on stock  certificates  issued
under the Plan as such counsel deems necessary or appropriate in order to comply
with  applicable  securities  laws,  including,  but  not  limited  to,  legends
restricting the transfer of the stock.

         (f) To the extent provided by the terms of a Stock Award Agreement, the
person to whom a Stock Award is granted may satisfy any federal,  state or local
tax  withholding  obligation  relating to the exercise or  acquisition  of stock
under a Stock Award by any of the following  means or by a  combination  of such
means:  (1) tendering a cash payment;  (2)  authorizing  the Company to withhold
shares from the shares of the Common Stock otherwise issuable to the participant
as a result of the exercise or  acquisition  of stock under the Stock Award;  or
(3) delivering to the Company owned and unencumbered  shares of the Common Stock
of the Company.

12.      ADJUSTMENTS UPON CHANGES IN STOCK.

         (a) If any change is made in the stock  subject to the Plan, or subject
to any Stock Award, without the receipt of consideration by the Company (through
merger, consolidation, reorganization, recapitalization,  reincorporation, stock
dividend,  dividend  in  property  other than  cash,  stock  split,  liquidating
dividend,  combination  of  shares,  exchange  of  shares,  change in  corporate
structure or other transaction not involving the receipt of consideration by the
Company),  the Plan will be appropriately  adjusted in the class(es) and maximum
number of shares subject to the Plan pursuant to subsection 4(a) and the maximum
number of  shares  subject  to award to any  person  during  any  calendar  year
pursuant  to  subsection  5(d),  and  the  outstanding   Stock  Awards  will  be
appropriately adjusted in the class(es) and number of shares and price per share
of stock subject to such outstanding  Stock Awards.  Such  adjustments  shall be
made by the Board or the Committee,  the  determination of which shall be final,
binding and conclusive.  (The  conversion of any  convertible  securities of the
Company  shall not be treated as a  "transaction  not  involving  the receipt of
consideration by the Company".)

         (b)  In the  event  of:  (1) a  dissolution,  liquidation  or  sale  of
substantially all of the assets of the Company; (2) a merger or consolidation in
which the Company is not the surviving  corporation;  or (3) a reverse merger in
which the Company is the surviving  corporation  but the shares of the Company's
Common  Stock  outstanding  immediately  preceding  the merger are  converted by
virtue of the merger  into other  property,  whether in the form of  securities,
cash or  otherwise,  then to the extent  permitted  by  applicable  law: (i) any
surviving corporation or an Affiliate of such surviving corporation shall assume
any Stock Awards  outstanding  under the Plan or shall substitute  similar Stock
Awards for those outstanding under the Plan, or (ii) such

                                       12.

<PAGE>

Stock Awards shall continue in full force and effect. In the event any surviving
corporation  and its Affiliates  refuse to assume or continue such Stock Awards,
or to substitute  similar options for those  outstanding  under the Plan,  then,
with  respect  to Stock  Awards  held by persons  then  performing  services  as
Employees, Directors or Consultants, the time during which such Stock Awards may
be  exercised  shall be  accelerated  and the  Stock  Awards  terminated  if not
exercised prior to such event.

13.      AMENDMENT OF THE PLAN AND STOCK AWARDS.

         (a) The Board at any time,  and from time to time,  may amend the Plan.
However,  except as provided in Section 12 relating to adjustments  upon changes
in stock, no amendment shall be effective unless approved by the stockholders of
the  Company  within  twelve  (12)  months  before or after the  adoption of the
amendment, where the amendment will:

                  (i)  Increase  the number of shares  reserved for Stock Awards
under the Plan;

                  (ii)   Modify  the   requirements   as  to   eligibility   for
participation in the Plan (to the extent such modification  requires stockholder
approval in order for the Plan to satisfy the requirements of Section 422 of the
Code); or

                  (iii)  Modify  the Plan in any other way if such  modification
requires  stockholder approval in order for the Plan to satisfy the requirements
of Section 422 of the Code or to comply with the requirements of Rule 16b-3.

         (b) The Board may in its sole discretion  submit any other amendment to
the Plan for stockholder approval,  including, but not limited to, amendments to
the Plan intended to satisfy the  requirements of Section 162(m) of the Code and
the   regulations    promulgated   thereunder   regarding   the   exclusion   of
performance-based  compensation  from the limit on  corporate  deductibility  of
compensation paid to certain executive officers.

         (c) It is expressly  contemplated  that the Board may amend the Plan in
any respect the Board deems necessary or advisable to provide eligible Employees
or Consultants  with the maximum  benefits  provided or to be provided under the
provisions of the Code and the regulations  promulgated  thereunder  relating to
Incentive Stock Options and/or to bring the Plan and/or  Incentive Stock Options
granted under it into compliance therewith.

         (d)  Rights  and  obligations  under any  Stock  Award  granted  before
amendment of the Plan shall not be impaired by any  amendment of the Plan unless
(i) the Company  requests  the consent of the person to whom the Stock Award was
granted and (ii) such person consents in writing.

         (e) The Board at any time,  and from time to time,  may amend the terms
of any  one or  more  Stock  Award;  provided,  however,  that  the  rights  and
obligations under any Stock Award

                                       13.

<PAGE>

shall not be impaired by any such amendment  unless (i) the Company requests the
consent of the person to whom the Stock  Award was  granted and (ii) such person
consents in writing.

14.      TERMINATION OR SUSPENSION OF THE PLAN.

         (a) The Board may  suspend or  terminate  the Plan at any time.  Unless
sooner  terminated,  the Plan shall  terminate  ten (10) years from the date the
Plan is adopted by the Board or approved  by the  stockholders  of the  Company,
whichever is earlier.  No Stock  Awards may be granted  under the Plan while the
Plan is suspended or after it is terminated.

         (b) Rights and obligations under any Stock Award granted while the Plan
is in effect shall not be impaired by  suspension  or  termination  of the Plan,
except with the consent of the person to whom the Stock Award was granted.

15.      EFFECTIVE DATE OF PLAN.

         The Plan  shall  become  effective  on the same day that the  Company's
initial  public  offering of shares of Common Stock  becomes  effective,  but no
Stock Awards granted under the Plan shall be exercised unless and until the Plan
has been approved by the  stockholders  of the Company,  which approval shall be
within  twelve (12)  months  before or after the date the Plan is adopted by the
Board.

                                       14.
<PAGE>

                                                                      APPENDIX B


                                BROADVISION, INC.

                          EMPLOYEE STOCK PURCHASE PLAN

                             Adopted April 16, 1996
                     Approved By Stockholders June 11, 1996
                             Amended March 11, 1998
                    Approved By Stockholders __________, 1998

1.       PURPOSE.

         (a) The purpose of the Employee  Stock Purchase Plan (the "Plan") is to
provide a means by which employees of BroadVision,  Inc., a Delaware corporation
(the "Company"),  and its Affiliates, as defined in subparagraph 1(b), which are
designated as provided in  subparagraph  2(b),  may be given an  opportunity  to
purchase stock of the Company.

         (b)  The  word  "Affiliate"  as  used  in the  Plan  means  any  parent
corporation or subsidiary corporation of the Company, as those terms are defined
in Sections 424(e) and (f), respectively,  of the Internal Revenue Code of 1986,
as amended (the "Code").

         (c) The Company,  by means of the Plan, seeks to retain the services of
its  employees,  to secure and  retain the  services  of new  employees,  and to
provide  incentives for such persons to exert maximum efforts for the success of
the Company.

         (d) The  Company  intends  that the  rights  to  purchase  stock of the
Company  granted under the Plan be considered  options issued under an "employee
stock purchase plan" as that term is defined in Section 423(b) of the Code.

2.       ADMINISTRATION.

         (a) The Plan  shall be  administered  by the  Board of  Directors  (the
"Board") of the Company unless and until the Board delegates administration to a
Committee,  as  provided  in  subparagraph  2(c).  Whether  or not the Board has
delegated administration,  the Board shall have the final power to determine all
questions of policy and expediency that may arise in the  administration  of the
Plan.

         (b) The  Board  shall  have the  power,  subject  to,  and  within  the
limitations of, the express provisions of the Plan:

                  (i) To determine  when and how rights to purchase stock of the
Company  shall be granted  and the  provisions  of each  offering of such rights
(which need not be identical).

                  (ii) To designate  from time to time which  Affiliates  of the
Company shall be eligible to participate in the Plan.

                                       1.

<PAGE>

                  (iii) To construe and  interpret  the Plan and rights  granted
under it, and to  establish,  amend and  revoke  rules and  regulations  for its
administration.  The Board,  in the  exercise  of this  power,  may  correct any
defect,  omission or inconsistency in the Plan, in a manner and to the extent it
shall deem necessary or expedient to make the Plan fully effective.

                  (iv) To amend the Plan as provided in paragraph 13.

                  (v)  Generally,  to exercise  such powers and to perform  such
acts as the Board deems  necessary or expedient to promote the best interests of
the  Company  and its  Affiliates  and to carry out the intent  that the Plan be
treated as an "employee  stock  purchase plan" within the meaning of Section 423
of the Code.

         (c) The Board may  delegate  administration  of the Plan to a Committee
composed  of not  fewer  than two (2)  members  of the Board  (the  "Committee")
constituted  in  accordance  with  the  requirements  of Rule  16b-3  under  the
Securities  Exchange Act of 1934. If administration is delegated to a Committee,
the Committee shall have, in connection with the administration of the Plan, the
powers  theretofore   possessed  by  the  Board,   subject,   however,  to  such
resolutions, not inconsistent with the provisions of the Plan, as may be adopted
from time to time by the Board.  The Board may abolish the Committee at any time
and revest in the Board the administration of the Plan.

3.       SHARES SUBJECT TO THE PLAN.

         (a) Subject to the  provisions of paragraph 12 relating to  adjustments
upon  changes in stock,  the stock that may be sold  pursuant to rights  granted
under  the Plan  shall  not  exceed  in the  aggregate  eight  hundred  thousand
(800,000)  shares of the  Company's  common stock (the "Common  Stock").  If any
right granted under the Plan shall for any reason terminate  without having been
exercised,  the Common Stock not  purchased  under such right shall again become
available for the Plan.

         (b) The stock subject to the Plan may be unissued  shares or reacquired
shares, bought on the market or otherwise.

4.       GRANT OF RIGHTS; OFFERING.

         The Board or the  Committee  may from time to time grant or provide for
the grant of rights to purchase  Common  Stock of the Company  under the Plan to
eligible  employees (an "Offering") on a date or dates (the "Offering  Date(s)")
selected by the Board or the Committee.  Each Offering shall be in such form and
shall contain such terms and conditions as the Board or the Committee shall deem
appropriate,  which shall comply with the  requirements of Section  423(b)(5) of
the Code that all  employees  granted  rights to  purchase  stock under the Plan
shall  have the same  rights  and  privileges.  The terms and  conditions  of an
Offering shall be incorporated by reference into the Plan and treated as part of
the Plan. The provisions of separate  Offerings need not be identical,  but each
Offering shall include (through incorporation

                                       2.

<PAGE>

of the  provisions  of this Plan by  reference in the  document  comprising  the
Offering or otherwise)  the period during which the Offering shall be effective,
which  period  shall not exceed  twenty-seven  (27)  months  beginning  with the
Offering  Date,  and the substance of the  provisions  contained in paragraphs 5
through 8, inclusive.

5.       ELIGIBILITY.

         (a) Rights may be granted  only to  employees of the Company or, as the
Board or the  Committee  may  designate  as provided in  subparagraph  2(b),  to
employees of any  Affiliate of the Company.  Except as provided in  subparagraph
5(b),  an employee of the Company or any  Affiliate  shall not be eligible to be
granted rights under the Plan,  unless,  on the Offering Date, such employee has
been in the employ of the Company or any  Affiliate for such  continuous  period
preceding such grant as the Board or the Committee may require,  but in no event
shall the  required  period of  continuous  employment  equal or exceed  two (2)
years. In addition,  unless  otherwise  determined by the Board or the Committee
and set  forth in the  terms of the  applicable  Offering,  no  employee  of the
Company or any Affiliate  shall be eligible to be granted rights under the Plan,
unless,  on the Offering Date,  such  employee's  customary  employment with the
Company  or such  Affiliate  is for at least  twenty  (20) hours per week and at
least five (5) months per calendar year.

         (b) The Board or the  Committee  may  provide  that,  each  person who,
during the course of an  Offering,  first  becomes an  eligible  employee of the
Company  or  designated  Affiliate  will,  on a date or dates  specified  in the
Offering  which  coincides with the day on which such person becomes an eligible
employee or occurs thereafter,  receive a right under that Offering, which right
shall thereafter be deemed to be a part of that Offering.  Such right shall have
the same  characteristics  as any rights originally granted under that Offering,
as described herein, except that:

                  (i) the  date on which  such  right  is  granted  shall be the
"Offering Date" of such right for all purposes,  including  determination of the
exercise price of such right;

                  (ii) the  period of the  Offering  with  respect to such right
shall  begin  on its  Offering  Date  and end  coincident  with  the end of such
Offering; and

                  (iii)  the Board or the  Committee  may  provide  that if such
person  first  becomes an eligible  employee  within a specified  period of time
before the end of the Offering,  he or she will not receive any right under that
Offering.

         (c) No employee shall be eligible for the grant of any rights under the
Plan if, immediately after any such rights are granted, such employee owns stock
possessing five percent (5%) or more of the total combined voting power or value
of all classes of stock of the Company or of any Affiliate. For purposes of this
subparagraph  5(c),  the  rules of  Section  424(d) of the Code  shall  apply in
determining the stock ownership of any employee, and stock

                                       3.

<PAGE>

which such employee may purchase under all outstanding  rights and options shall
be treated as stock owned by such employee.

         (d) An eligible  employee may be granted  rights under the Plan only if
such  rights,  together  with any other rights  granted  under  "employee  stock
purchase  plans" of the  Company and any  Affiliates,  as  specified  by Section
423(b)(8) of the Code, do not permit such employee's rights to purchase stock of
the  Company or any  Affiliate  to accrue at a rate which  exceeds  twenty  five
thousand dollars ($25,000) of fair market value of such stock (determined at the
time such rights are  granted) for each  calendar  year in which such rights are
outstanding at any time.

         (e)  Officers  of the  Company and any  designated  Affiliate  shall be
eligible to participate in Offerings under the Plan, provided, however, that the
Board  may  provide  in an  Offering  that  certain  employees  who  are  highly
compensated  employees  within the meaning of Section  423(b)(4)(D)  of the Code
shall not be eligible to participate.

6.       RIGHTS; PURCHASE PRICE.

         (a) On each  Offering  Date,  each  eligible  employee,  pursuant to an
Offering  made under the Plan,  shall be granted the right to purchase up to the
number  of  shares  of  Common  Stock of the  Company:  (i)  purchasable  with a
percentage  designated  by the  Board or the  Committee  not  exceeding  fifteen
percent  (15%) of such  employee's  Earnings  (as  defined  by the  Board or the
Committee in each Offering)  during the period which begins on the Offering Date
(or such later date as the Board or the  Committee  determines  for a particular
Offering)  and ends on the date stated in the  Offering,  which date shall be no
later  than the end of the  Offering,  or (ii)  designated  by the  Board or the
Committee.  The Board or the Committee  shall establish one or more dates during
an Offering  (the  "Purchase  Date(s)") on which rights  granted  under the Plan
shall be exercised and purchases of Common Stock carried out in accordance  with
such Offering.

         (b) In connection  with each Offering made under the Plan, the Board or
the  Committee  may specify a maximum  number of shares that may be purchased by
any  employee  as well as a  maximum  aggregate  number  of  shares  that may be
purchased by all eligible employees pursuant to such Offering.  In addition,  in
connection  with each Offering that  contains more than one Purchase  Date,  the
Board or the  Committee may specify a maximum  aggregate  number of shares which
may be purchased by all eligible  employees on any given Purchase Date under the
Offering.  If the aggregate  purchase of shares upon exercise of rights  granted
under the Offering would exceed any such maximum aggregate number,  the Board or
the Committee  shall make a pro rata  allocation  of the shares  available in as
nearly a  uniform  manner  as shall be  practicable  and as it shall  deem to be
equitable.

         (c) The purchase  price of stock  acquired  pursuant to rights  granted
under the Plan shall be not less than the lesser of:

                                       4.

<PAGE>

                  (i) an amount equal to  eighty-five  percent (85%) of the fair
market value of the stock on the Offering Date; or

                  (ii) an amount equal to eighty-five  percent (85%) of the fair
market value of the stock on the Purchase Date.

7.       PARTICIPATION; WITHDRAWAL; TERMINATION.

         (a) An eligible  employee may become a participant in the Plan pursuant
to an Offering by delivering a participation agreement to the Company within the
time specified in the Offering, in such form as the Company provides.  Each such
agreement shall  authorize  payroll  deductions of up to the maximum  percentage
specified by the Board or the Committee of such  employee's  Earnings during the
Offering (as defined by the Board or Committee  in each  Offering).  The payroll
deductions  made for each  participant  shall be credited to an account for such
participant  under the Plan and shall be deposited with the general funds of the
Company.  A participant may reduce  (including to zero) or increase such payroll
deductions,  and an eligible employee may begin such payroll  deductions,  after
the  beginning  of  any  Offering  only  as  provided  for in  the  Offering.  A
participant  may  make  additional  payments  into  his or her  account  only if
specifically  provided for in the Offering and only if the  participant  has not
had the maximum amount withheld during the Offering.

         (b) At any time during an Offering,  a participant may terminate his or
her  payroll  deductions  under  the Plan and  withdraw  from  the  Offering  by
delivering  to the  Company a notice of  withdrawal  in such form as the Company
provides.  Such  withdrawal  may be  elected at any time prior to the end of the
Offering except as provided by the Board or the Committee in the Offering.  Upon
such withdrawal from the Offering by a participant, the Company shall distribute
to such participant all of his or her accumulated payroll deductions (reduced to
the extent,  if any,  such  deductions  have been used to acquire  stock for the
participant)  under  the  Offering,  without  interest,  and such  participant's
interest in that Offering shall be  automatically  terminated.  A  participant's
withdrawal  from  an  Offering  will  have no  effect  upon  such  participant's
eligibility  to  participate  in any  other  Offerings  under  the Plan but such
participant will be required to deliver a new  participation  agreement in order
to participate in subsequent Offerings under the Plan.

         (c)  Notwithstanding  (a) and (b) above, an eligible  employee may also
become a participant  pursuant to an Offering without delivering a participation
agreement if the terms of the Offering so provide.

         (d)  Rights  granted  pursuant  to any  Offering  under the Plan  shall
terminate immediately upon cessation of any participating  employee's employment
with the Company and any designated  Affiliate,  for any reason, and the Company
shall  distribute  to such  terminated  employee  all of his or her  accumulated
payroll  deductions  (reduced to the extent,  if any, such  deductions have been
used to acquire stock for the terminated  employee) under the Offering,  without
interest.

                                       5.

<PAGE>

         (e)  Rights  granted  under  the Plan  shall not be  transferable  by a
participant  otherwise than by will or the laws of descent and distribution,  or
by a beneficiary  designation as provided in paragraph 14 and,  otherwise during
his or her lifetime, shall be exercisable only by the person to whom such rights
are granted.

8.       EXERCISE.

         (a) On each Purchase Date specified  therefor in the relevant Offering,
each participant's  accumulated payroll deductions and other additional payments
specifically  provided for in the Offering  (without any increase for  interest)
will be applied to the purchase of whole  shares of stock of the Company,  up to
the maximum number of shares permitted pursuant to the terms of the Plan and the
applicable  Offering,  at the  purchase  price  specified  in the  Offering.  No
fractional  shares shall be issued upon the exercise of rights granted under the
Plan. The amount, if any, of accumulated  payroll  deductions  remaining in each
participant's account after the purchase of shares which is less than the amount
required  to  purchase  one  share  of stock on the  final  Purchase  Date of an
Offering  shall be held in each such  participant's  account for the purchase of
shares under the next Offering under the Plan, unless such participant withdraws
from such next  Offering,  as provided  in  subparagraph  7(b),  or is no longer
eligible to be granted  rights  under the Plan,  as provided in  paragraph 5, in
which case such amount shall be distributed to the participant  after such final
Purchase Date,  without  interest.  The amount,  if any, of accumulated  payroll
deductions  remaining in any participant's  account after the purchase of shares
which is equal to the amount  required to purchase  whole shares of stock on the
final  Purchase  Date  of an  Offering  shall  be  distributed  in  full  to the
participant after such Purchase Date, without interest. For an Offering in which
no payroll deductions are required, a participant's rights shall be exercised as
provided in the Offering.

         (b) No rights  granted  under the Plan may be  exercised  to any extent
unless  the shares to be issued  upon such  exercise  under the Plan  (including
rights granted  thereunder) are covered by an effective  registration  statement
pursuant to the  Securities Act of 1933, as amended (the  "Securities  Act") and
the Plan is in material compliance with all applicable state,  foreign and other
securities  and other laws  applicable to the Plan. If on a Purchase Date in any
Offering  hereunder  the Plan is not so  registered  or in such  compliance,  no
rights  granted  under  the  Plan or any  Offering  shall be  exercised  on such
Purchase  Date, and the Purchase Date shall be delayed until the Plan is subject
to such an effective registration statement and such compliance, except that the
Purchase Date shall not be delayed more than twelve (12) months and the Purchase
Date shall in no event be more than  twenty-seven  (27) months from the Offering
Date.  If on the  Purchase  Date of any  Offering  hereunder,  as delayed to the
maximum extent  permissible,  the Plan is not registered and in such compliance,
no rights  granted  under the Plan or any Offering  shall be  exercised  and all
payroll  deductions  accumulated  during the Offering (reduced to the extent, if
any, such  deductions  have been used to acquire  stock) shall be distributed to
the participants, without interest.

9.       COVENANTS OF THE COMPANY.

                                       6.

<PAGE>

         (a) During the terms of the rights  granted under the Plan, the Company
shall  keep  available  at all times the number of shares of stock  required  to
satisfy such rights.

         (b) The Company shall seek to obtain from each federal,  state, foreign
or other regulatory  commission or agency having jurisdiction over the Plan such
authority as may be required to issue and sell shares of stock upon  exercise of
the rights granted under the Plan. If, after reasonable efforts,  the Company is
unable to obtain from any such  regulatory  commission  or agency the  authority
which counsel for the Company deems  necessary for the lawful  issuance and sale
of stock under the Plan,  the Company  shall be relieved  from any liability for
failure to issue and sell stock upon  exercise of such  rights  unless and until
such authority is obtained.

10.      USE OF PROCEEDS FROM STOCK.

         Proceeds  from the sale of stock  pursuant to rights  granted under the
Plan shall constitute general funds of the Company.

11.      RIGHTS AS A STOCKHOLDER.

         A  participant  shall not be deemed to be the holder of, or to have any
of the rights of a holder with respect to, any shares  subject to rights granted
under the Plan unless and until the  participant's  shareholdings  acquired upon
exercise of rights under the Plan are recorded in the books of the Company.

12.      ADJUSTMENTS UPON CHANGES IN STOCK.

         (a) If any change is made in the stock  subject to the Plan, or subject
to  any  rights   granted  under  the  Plan  (through   merger,   consolidation,
reorganization,  recapitalization,  reincorporation, stock dividend, dividend in
property  other than cash,  stock split,  liquidating  dividend,  combination of
shares,  exchange of shares,  change in corporate structure or other transaction
not  involving  the  receipt  of  consideration  by the  Company),  the Plan and
outstanding  rights will be appropriately  adjusted in the class(es) and maximum
number of shares  subject to the Plan and the class(es) and number of shares and
price per share of stock subject to outstanding  rights.  Such adjustments shall
be made by the  Board or the  Committee,  the  determination  of which  shall be
final, binding and conclusive.  (The conversion of any convertible securities of
the Company shall not be treated as a "transaction  not involving the receipt of
consideration by the Company.")

         (b) In the event of: (1) a dissolution  or  liquidation of the Company;
(2) a  merger  or  consolidation  in  which  the  Company  is not the  surviving
corporation;  (3) a  reverse  merger  in  which  the  Company  is the  surviving
corporation but the shares of the Company's Common Stock outstanding immediately
preceding the merger are converted by virtue of the merger into other  property,
whether in the form of securities,  cash or otherwise; or (4) the acquisition by
any person,  entity or group within the meaning of Section 13(d) or 14(d) of the
Exchange Act or any  comparable  successor  provisions  (excluding  any employee
benefit plan, or related trust,

                                       7.

<PAGE>

sponsored or  maintained  by the Company or any Affiliate of the Company) of the
beneficial  ownership  (within the meaning of Rule 13d-3  promulgated  under the
Exchange  Act,  or  comparable  successor  rule) of  securities  of the  Company
representing  at least fifty percent (50%) of the combined voting power entitled
to vote in the election of  directors,  then,  as determined by the Board in its
sole   discretion  (i)  any  surviving  or  acquiring   corporation  may  assume
outstanding  rights or substitute  similar rights for those under the Plan, (ii)
such  rights may  continue  in full  force and  effect,  or (iii)  participants'
accumulated  payroll deductions may be used to purchase Common Stock immediately
prior to the transaction  described above and the participants' rights under the
ongoing Offering terminated.

13.      AMENDMENT OF THE PLAN.

         (a) The Board at any time,  and from time to time,  may amend the Plan.
However, except as provided in paragraph 12 relating to adjustments upon changes
in stock, no amendment shall be effective unless approved by the stockholders of
the  Company  within  twelve  (12)  months  before or after the  adoption of the
amendment, where the amendment will:

                  (i)  Increase  the number of shares  reserved for rights under
         the Plan;

                  (ii) Modify the provisions as to eligibility for participation
         in the Plan  (to the  extent  such  modification  requires  stockholder
         approval in order for the Plan to obtain  employee  stock purchase plan
         treatment  under  Section  423  of  the  Code  or to  comply  with  the
         requirements  of Rule  16b-3  promulgated  under  the  Exchange  Act as
         amended ("Rule 16b-3")); or

                  (iii)  Modify  the Plan in any other way if such  modification
         requires  stockholder approval in order for the Plan to obtain employee
         stock  purchase  plan  treatment  under  Section  423 of the Code or to
         comply with the requirements of rule 16b-3.

It is  expressly  contemplated  that the Board may amend the Plan in any respect
the Board deems  necessary or advisable to provide  eligible  employees with the
maximum benefits provided or to be provided under the provisions of the Code and
the regulations promulgated thereunder relating to employee stock purchase plans
and/or  to bring  the  Plan  and/or  rights  granted  under  it into  compliance
therewith.

         (b) Rights and obligations under any rights granted before amendment of
the Plan shall not be impaired  by any  amendment  of the Plan,  except with the
consent of the person to whom such rights were  granted,  or except as necessary
to comply with any laws or governmental  regulations,  or except as necessary to
ensure  that the Plan  and/or  rights  granted  under the Plan  comply  with the
requirements of Section 423 of the Code.

14.      DESIGNATION OF BENEFICIARY.

                                       8.

<PAGE>

         (a) A participant  may file a written  designation of a beneficiary who
is to receive any shares and cash, if any, from the participant's  account under
the Plan in the event of such  participant's  death  subsequent to the end of an
Offering but prior to delivery to the  participant  of such shares and cash.  In
addition,  a participant may file a written  designation of a beneficiary who is
to receive any cash from the  participant's  account under the Plan in the event
of such participant's death during an Offering.

         (b) Such  designation of beneficiary  may be changed by the participant
at any time by written notice. In the event of the death of a participant and in
the absence of a beneficiary  validly designated under the Plan who is living at
the time of such  participant's  death,  the Company  shall  deliver such shares
and/or cash to the executor or  administrator  of the estate of the participant,
or if no such executor or administrator  has been appointed (to the knowledge of
the  Company),  the  Company,  in its sole  discretion,  may deliver such shares
and/or cash to the spouse or to any one or more  dependents  or relatives of the
participant,  or if no spouse,  dependent  or relative is known to the  Company,
then to such other person as the Company may designate.

15.      TERMINATION OR SUSPENSION OF THE PLAN.

         (a) The Board in its  discretion,  may suspend or terminate the Plan at
any time. No rights may be granted under the Plan while the Plan is suspended or
after it is terminated.

         (b) Rights and  obligations  under any rights granted while the Plan is
in effect shall not be impaired by suspension or termination of the Plan, except
as expressly provided in the Plan or with the consent of the person to whom such
rights  were  granted,  or  except  as  necessary  to  comply  with  any laws or
governmental  regulation,  or except as necessary to ensure that the Plan and/or
rights granted under the Plan comply with the requirements of Section 423 of the
Code.

16.      EFFECTIVE DATE OF PLAN.

         The Plan  shall  become  effective  on the same day that the  Company's
initial  public  offering  of shares  of common  stock  becomes  effective  (the
"Effective  Date"),  but no rights  granted  under the Plan  shall be  exercised
unless and until the Plan has been approved by the  stockholders  of the Company
within  twelve (12)  months  before or after the date the Plan is adopted by the
Board or the Committee, which date may be prior to the Effective Date.

                                       9.
<PAGE>

                                                                      APPENDIX C
                                
                                      PROXY

                                BROADVISION, INC.

                    PROXY SOLICITED BY THE BOARD OF DIRECTORS
                     FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 11, 1998

     The undersigned hereby appoints Pehong Chen and Randall Bolten, and each of
them,  as  attorneys  and  proxies  of  the  undersigned,  with  full  power  of
substitution,  to vote all of the shares of stock of BroadVision, Inc. which the
undersigned  may be entitled to vote at the Annual  Meeting of  Stockholders  of
BroadVision,  Inc. to be held at the Company's offices at 585 Broadway,  Redwood
City,  California 94063 on Monday,  May 11, 1998 at 2:00 p.m. local time, and at
any and all  postponements,  continuations  and adjournments  thereof,  with all
powers that the  undersigned  would possess if personally  present,  upon and in
respect  of  the  following   matters  and  in  accordance  with  the  following
instructions,  with discretionary authority as to any and all other matters that
may properly come before the meeting.

     Unless a contrary direction is indicated,  this Proxy will be voted for all
nominees listed in Proposal 1 and for Proposals 2, 3 and 4, as more specifically
described in the Proxy Statement.  If specific instructions are indicated,  this
Proxy will be voted in accordance therewith.

     The Board of  Directors  recommends  a vote for the  nominees  for director
listed below.


1.   To elect  directors  to hold  office  until  the  next  Annual  Meeting  of
     Stockholders and until their successors are elected.

     [ ] FOR all the nominees listed below (except as indicated).

     [ ] WITHHOLD authority to vote for all nominees listed below.

To withhold  authority  to vote for any  nominee(s),  strike a line through that
nominee's name in the list below:

  Pehong Chen, David L. Anderson, Yogen Dalal, Koh Boon Hwee, Carl Pascarella

                                    (Continued and to be signed on reverse side)



ATTENTION: PLEASE NOTE THAT THIS BOX WILL NOT BE PRINTED. IT IS TO SHOW THE TEXT
           POSITION ON THE FRONT OF THIS PROXY CARD.

<PAGE>


    (Continued from other side)


The Board of Directors recommends a vote for Proposals 2, 3, and 4.

2.   To approve the Company's Equity Incentive Plan, as amended, to increase the
     aggregate  number  of  shares  of  Common  Stock  authorized  for  issuance
     thereunder by 975,000 shares.

                     [ ] FOR    [ ] AGAINST    [ ] ABSTAIN

3.   To approve the Company's  Employee  Stock  Purchase  Plan,  as amended,  to
     increase  the  aggregate  number of shares of Common Stock  authorized  for
     issuance thereunder by 200,000 shares.

                     [ ] FOR    [ ] AGAINST    [ ] ABSTAIN

4.   To ratify selection of KPMG Peat Marwick LLP as independent auditors of the
     Company for its fiscal year ending December 31, 1998.

                     [ ] FOR    [ ] AGAINST    [ ] ABSTAIN


                                            Dated _______________________ , 1998

                                            Signature: _________________________

                                            Signature: _________________________

                                            Please  sign  exactly  as your  name
                                            appears  hereon.  If  the  stock  is
                                            registered  in the  names  of two or
                                            more  persons,   each  should  sign.
                                            Executors, administrators, trustees,
                                            guardians   and    attorneys-in-fact
                                            should add their  titles.  If signer
                                            is a  corporation,  please give full
                                            corporate   name  and  have  a  duly
                                            authorized   officer  sign,  stating
                                            title.  If signer is a  partnership,
                                            please sign in  partnership  name by
                                            authorized person.

PLEASE VOTE, DATE AND PROMPTLY RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE
WHICH IS POSTAGE PREPAID IF MAILED IN THE UNITED STATES.


ATTENTION: PLEASE NOTE THAT THIS BOX WILL NOT BE PRINTED. IT IS TO SHOW THE TEXT
           POSITION ON THE BACK OF THIS PROXY CARD.



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