GENERAL MEDIA INC
10-Q, 1996-05-14
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     of the Securities Exchange Act of 1934


                                                                      Commission
For the Quarterly Period Ended March 31, 1996                  File No. 33-76716

                               General Media, Inc.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)



          Delaware                  13-3750988
- - --------------------------------    ----------------------
(State or other jurisdiction        (IRS Employer
of incorporation or organization    Identification Number)

277 Park Avenue, New York, NY       10172
- - --------------------------------    ----------------------
(Address of Principal Executive     Zip Code
Offices)

                                 (212) 702-6000
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  Registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                             Yes   X        No
                                 -----         -----

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

           Class                     Outstanding at May 10, 1996
           -----                     ---------------------------
Common stock, $.01 par value                   475,000

<PAGE>

                      GENERAL MEDIA , INC. AND SUBSIDIARIES

                                TABLE OF CONTENTS


                                                                       PAGE
                                                                       ----
PART I-FINANCIAL INFORMATION
- - ----------------------------

         Item 1.           Financial Statements                           3

         Item 2.           Management's Discussion and Analysis
                           of Financial Condition and Results of
                           Operations                                     8


PART II- OTHER INFORMATION
- - --------------------------

         Item 1.           Legal Proceedings                            N/A

         Item 2.           Changes in Securities                        N/A

         Item 3.           Defaults Upon Senior Securities              N/A

         Item 4.           Submission of Matters to a Vote
                           of Security Holders                          N/A

         Item 5.           Other Information                            N/A

         Item 6.           Exhibits and Reports on Form 8-K              13

Signatures                                                               14

Exhibit Index                                                            15




                                        2

<PAGE>

Item 1. Financial Statements
- - ----------------------------

                      General Media, Inc. and Subsidiaries
                 Condensed Consolidated Statements of Operations
                                   (unaudited)

                             (amounts in thousands)

                                                            Three months ended
                                                                 March 31,
                                                                 ---------
                                                             1995        1996
                                                           --------    --------
Net revenues
     Publishing
        Newsstand                                          $ 14,370    $ 13,219
        Advertising                                           5,858       6,991
        Subscription                                          2,983       2,931
        Other                                                   752       1,122

     Entertainment                                            4,517       3,764
                                                           --------    --------

                                                             28,480      28,027
                                                           --------    --------
Operating costs and expenses
     Publishing-production, distribution and editorial       13,765      13,245
     Entertainment-direct costs                               2,545       1,830
     Selling, general and administrative                     12,267      11,294
     Rent expense from affiliated companies                     404         220
     Depreciation and amortization                              339         440
                                                           --------    --------

               Total operating costs and expenses            29,320      27,029
                                                           --------    --------

               Income (loss) from operations                   (840)        998
                                                           --------    --------

Other income (expense)
     Interest expense                                        (2,686)     (2,476)
     Interest income                                            177          55
                                                           --------    --------

                            NET LOSS                       ($ 3,349)   ($ 1,423)
                                                           ========    ========







The accompanying notes are an integral part of these consolidated financial
statements.

                                        3

<PAGE>

                      General Media, Inc. and Subsidiaries
                      Condensed Consolidated Balance Sheets
                                   (unaudited)

                             (amounts in thousands)

                                                         December 31,  March 31,
                                                             1995        1996
                                                           --------    --------
                    ASSETS
                    ------
CURRENT ASSETS
- - --------------
     Cash and cash equivalents                             $  4,380    $  6,898
     Accounts receivable, net of allowance
        for doubtful accounts                                13,089      13,074
     Inventories                                              7,847       7,070
     Prepaid expenses and other current assets                3,443       3,387
     Due from affiliated companies                              973       1,352
                                                           --------    --------

               Total current assets                          29,732      31,781

PROPERTY AND EQUIPMENT - AT COST;
   net of accumulated depreciation                            5,592       5,380

OTHER ASSETS
- - ------------
     Intangible assets, net                                   4,427       4,273
     Deferred subscription aquisition costs                   2,341       2,013
     Deferred debt issuance costs, net                        4,967       4,720
     Loan to affiliated company                               1,086       1,086
     Other                                                    1,362       1,379
                                                           --------    --------

                                                             14,183      13,471
                                                           --------    --------

                                                           $ 49,507    $ 50,632
                                                           ========    ========


                    LIABILITIES AND STOCKHOLDERS' DEFICIENCY
                    ----------------------------------------
CURRENT LIABILITIES
- - -------------------
     Accounts payable                                      $ 12,869    $ 12,820
     Deferred subscription revenue                           14,179      14,327
     Other liabilities and accrued expenses                   6,226       8,926
                                                           --------    --------

               Total current liabilities                     33,274      36,073

SENIOR SECURED NOTES                                         79,112      79,157

UNEARNED REVENUE                                              7,390       7,095

REDEEMABLE WARRANTS                                           1,791       1,791

STOCKHOLDERS' DEFICIENCY
- - ------------------------
Common stock, $.01 par value; 1,000,000
   shares; issued and outstanding, 475,000 shares                 5           5
Capital in excess of par value                                1,418       1,418
Accumulated distributions, net of retained earnings         (73,483)    (74,907)
                                                           --------    --------

                                                            (72,060)    (73,484)
                                                           --------    --------

                                                           $ 49,507    $ 50,632
                                                           ========    ========

The accompanying notes are an integral part of these consolidated financial
statements.

                                        4

<PAGE>


                      General Media, Inc. and Subsidiaries
                 Condensed Consolidated Statements of Cash Flows
                                   (unaudited)

                             (amounts in thousands)

                                                            Three months ended
                                                                 March 31,
                                                                 ---------
                                                             1995        1996
                                                           --------    --------
Cash flows from operating activities
- - ------------------------------------
Net loss for the period                                    ($ 3,349)   ($ 1,423)
Adjustments to reconcile loss to net cash
     provided by (used in) operating activities

     Depreciation and amortization                              339         440
     Amortization of debt issuance costs and discounts          307         292
     Net change in operating assets and liabilities           1,444       3,662
                                                           --------    --------

          Net cash provided by (used in) operations          (1,259)      2,971
                                                           --------    --------

Cash flows from investing activities
- - ------------------------------------
     Capital expenditures                                    (3,075)        (73)
     Payments from affiliated company                           268
                                                           --------    --------

          Net cash used in investing activities              (2,807)        (73)
                                                           --------    --------

Cash flows from financing activities
- - ------------------------------------
     Advances to affiliated companies                        (1,093)       (380)
     Repayment of advances to affiliated companies              897
                                                           --------    --------

          Net cash used in financing activities                (196)       (380)
                                                           --------    --------

          Net increase (decrease) in cash and cash
            equivalents                                      (4,262)      2,518

Cash and cash equivalents at beginning of period             19,203       4,380
                                                           --------    --------

Cash and cash equivalents at end of period                 $ 14,941    $  6,898
                                                           ========    ========









The accompanying notes are an integral part of these consolidated financial
statements.

                                        5

<PAGE>

                      General Media, Inc. and Subsidiaries
                         Notes to Condensed Consolidated
                        Financial Statements (Unaudited)
                             (amounts in thousands)


1.   Basis of Preparation

General  Media,  Inc. (the  "Company") is a  wholly-owned  subsidiary of General
Media International, Inc. ("GMI").

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial  information and with the  instructions to Form 10-Q and Rule 10-01 of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management, all adjustments,  consisting
only  of  normal,   recurring  adjustments   considered  necessary  for  a  fair
presentation, have been included. The balance sheet information for December 31,
1995 has been derived from the audited financial statements at that date.

2.   Inventories

Inventories consist of the following:
                                                December 31,  March 31,
                                                   1995         1996
                                                  ------       ------

Paper and printing                                $4,792       $4,112
Editorials and pictorial                           1,785        1,662
Film and programming costs                         2,483        2,227
                                                  ------       ------
                                                   9,060        8,001

Less- LIFO allowance-paper and printing            1,213          931
                                                  ------       ------

                                                  $7,847       $7,070
                                                  ======       ======

Paper and  printing  costs are valued at the lower of cost  (last-in,  first-out
method) or market. Editorials and pictorials are valued at actual cost, which is
not  greater  than  market.  Film and  programming  costs are the direct cost of
production,  less  amounts  amortized  over  the  expected  period  of  revenue,
generally twelve months from the film release date.








                                        6

<PAGE>

                      General Media, Inc. and Subsidiaries
                         Notes to Condensed Consolidated
                        Financial Statements (Unaudited)
                             (amounts in thousands)


3.   Management Charge

The Company  incurs shared common  indirect  expenses for the benefit of GMI and
affiliated companies, including accounting, personnel, data processing, employee
relations and other administrative services. In addition, the Company is charged
by GMI and its subsidiaries  for the benefit of other corporate  overhead costs,
executive compensation and other costs which principally relate to office space.
These  allocations are based on factors  determined by management of the Company
to be appropriate for the particular  item,  including  estimated  relative time
commitments of managerial  personnel,  relative number of employees and relative
square footage of all space  occupied.  Management  believes that the allocation
method and amounts are reasonable.

4.   Senior Secured Notes

On December 21, 1993,  the Company  issued $85 million of Senior  Secured  Notes
(the "Notes") at an issue price equal to 99.387% of the principal  amount of the
Notes.  The Notes mature on December  31, 2000 and bear  interest at 10-5/8% per
annum, which is payable semiannually. In July 1995, the Company repurchased $5.0
million face amount of its  outstanding  senior secured notes,  including  5,000
warrants, for cash of $4.1 million.

The Notes are fully and unconditionally  guaranteed,  jointly and severally,  by
each  of  the  Company's  direct  and  indirect  subsidiaries  (the  "Subsidiary
Guarantors").  Each of the Subsidiary Guarantors is a wholly-owned subsidiary of
the  Company.  The  Company  is a  holding  company  with  no  separate  assets,
liabilities or operations  other than its investment in its subsidiaries and the
Notes. Financial statements of the Subsidiary Guarantors have not been presented
because  the  aggregate  assets,  liabilities,  operations  and  equity  of  the
Subsidiary Guarantors are substantially  equivalent to the assets,  liabilities,
operations and equity of the Company on a consolidated basis.

The Indenture  contains  covenants which,  among other things,  (i) restrict the
ability of the Company to dispose of assets,  incur  indebtedness,  create liens
and make  certain  investments,  (ii)  require the Company to maintain a minimum
consolidated  tangible net worth  (deficiency) of $75,193,566 and (iii) restrict
the Company's  ability to pay dividends  unless  certain  financial  performance
tests are met. The  Company's  subsidiaries,  who are  guarantors  of the senior
secured notes under the Indenture,  however,  are permitted to pay  intercompany
dividends  on their shares of common  stock.  The ability of the Company and its
subsidiaries to incur additional debt is severely limited by such covenants.  As
of March 31, 1996, the Company was in compliance with all such covenants.

Should the Company incur losses in the future, such that the Company's net worth
(deficiency)  declines below ($75.2) million for two consecutive  quarters,  the
Company  would be required  to  purchase  on the last day of the next  following
fiscal quarter,  ten percent of the principal amount of the senior secured notes
then outstanding at a price of 101% of the principal amount thereof .

5.   Statement of Cash Flows

Cash payments made for interest during the three months ended March 31, 1996 and
1995 were $60,000 and $ 120,000, respectively.


                                        7

<PAGE>

Item 2.
                     Management's Discussion and Analysis of
                     ---------------------------------------
                  Financial Condition and Results of Operations
                  ---------------------------------------------

Several of the Company's  businesses  can experience  fluctuations  in quarterly
performance.  For  example,  newsstand  revenues  vary from  issue to issue with
higher  revenues for special and higher  priced  issues and any issue  including
editorial or pictorial  features  that  generate  unusual  public  interest.  In
addition, revenues from the licensing of the Company's trademarks,  products and
videos  vary with the  timing of new  agreements.  As a  result,  the  Company's
performance in any quarterly  period is not necessarily  reflective of full-year
results.

The  Company  is  currently  engaged in  activities  in two  industry  segments:
publishing and  entertainment.  The publishing segment of the Company is engaged
in the  publication  of Penthouse  magazine  and six  affiliate  magazines  (the
"Affiliate  Publications"),  the  licensing  of  the  Penthouse  brand  name  to
publishers in foreign countries and the publication of four specialty automotive
magazines;  Four Wheeler,  Stock Car Racing, Open Wheel and Super Stock and Drag
Illustrated.  The  entertainment  segment  of the  Company  produces a number of
adult-oriented  entertainment products,  including pay-per-call telephone lines,
videocassettes, online/internet services and CD-ROM interactive products.

Results of Operations (Three Months Ended March 31, 1996  vs. 1995)
- - -------------------------------------------------------------------

The  Company's  revenues were $28.0 million for the three months ended March 31,
1996, compared to revenues of $28.5 million for the three months ended March 31,
1995, a decrease of $0.5  million.  Newsstand  revenues  were $13.2  million and
$14.4 million for the three months ended March 31, 1996 and 1995,  respectively.
Newsstand revenues for Mens Magazines were $11.9 and $13.0 million for the three
month  period  ended March 31, 1996 and 1995,  respectively,  a decrease of $1.1
million.  Newsstand revenues from the Automotive magazines were $1.4 million for
the three months ended March 31, 1996 and 1995.  Advertising  revenues were $7.0
million  and $5.9  million for the three  months  ended March 31, 1996 and 1995,
respectively,  an increase $1.1 million.  The increase is attributable to a $0.7
million  increase in Mens'  Magazines and a $0.4 million  increase in Automotive
Magazines.  Subscription  revenues  were $2.9  million and $3.0  million for the
three  months  ended  March 31,  1996 and 1995,  respectively,  a decrease  $0.1
million, primarily from Men's Magazines.  Revenues for the Entertainment segment
were $3.8 million and $4.5 million for the three months ended March 31, 1996 and
1995,  respectively,  a decrease of $0.7  million.  Revenues  from the Company's
pay-per-call  and video  businesses  decreased  $0.4  million and $0.7  million,
respectively,  which  were  partially  offset  by  revenues  from the  Company's
online/internet business of $0.4 million during the three months ended March 31,
1996.

Income (loss) from  operations was $1.0 million for the three months ended March
31, 1996,  compared to ($0.8) million for the three months ended March 31, 1995.
Income from  operations  was  positively  impacted by a decrease in  production,
distribution  and editorial  costs  resulting  from a reduction in the number of
magazine  copies  printed,  as well  as  headcount  reductions  and  other  cost
reductions,  which reduced selling,  general and administrative costs during the
three months  ended March 31, 1996,  as compared to the three months ended March
31, 1995.  Costs of $0.4 million,  incurred  during the three month period ended
March 31, 1995 related to the  relocation of the Company's  principal  corporate
office, also contributed to reduced

                                        8

<PAGE>

Item 2. (Continued)
- - -------------------

selling general and administrative  expenses during the three months ended March
31, 1996, as compared to the three months ended March 31, 1995.

Net  non-operating  expenses  were $2.4 million for the three months ended March
31, 1996,  compared to $2.5 million in 1995,  a decrease of $0.1  million,  as a
result of the  repurchase of $5.0 million of senior secured notes by the Company
in July 1995.  Included in interest expense is the amortization of debt issuance
costs and  discounts  of $0.3  million for the three months ended March 31, 1996
and 1995.

Net loss for the three months ended March 31, 1996 was ($1.4) million,  compared
to ($3.3)  million for the three months ended March 31, 1995, as a result of the
above discussed factors.

The net  revenues  and income  (loss) from  operations  of the  Company  were as
follows:

                                                             Income (loss)
                                      Net Revenue           from operations
                                      -----------           ---------------
                                         Three                   Three
                                      Months Ended            Months Ended
                                        March 31,               March 31,
                                        ---------               ---------
                                    1995        1996        1995         1996
                                    ----        ----        ----         ----

Publishing Segment                  $24.0       $24.2       $(1.8)       $ 0.2
Entertainment Segment                 4.5         3.8         1.0          0.8
                                    -----       -----       -----        -----
                                    $28.5       $28.0       $(0.8)       $ 1.0
                                    =====       =====       =====        =====

Publishing Segment
- - ------------------

The net revenues and income  (loss) from  operations of the  Publishing  Segment
were as follows :

                                                             Income (loss)
                                      Net Revenue           from operations
                                      -----------           ---------------
                                         Three                   Three
                                      Months Ended            Months Ended
                                        March 31,               March 31,
                                        ---------               ---------
                                    1995        1996        1995         1996
                                    ----        ----        ----         ----
Penthouse  Magazine and
   the Affiliate Publications       $18.4       $18.3       $(2.4)       $(0.8)
Foreign edition licensing             0.6         0.6         0.4          0.4
Automotive  Magazines                 5.0         5.3         0.2          0.6
                                    -----       -----       -----        -----
                                    $24.0       $24.2       $(1.8)       $ 0.2
                                    =====       =====       =====        =====

Penthouse Magazine and the Affiliate Publications

Revenues for the Penthouse  magazine and the Affiliate  Publications  were $18.3
million for the three months ended March 31, 1996, compared to $18.4 million for
the three months ended March 31,  1995,  a decrease of $0.1  million.  Newsstand
revenue for the three months ended March 31, 1996 was $11.9 million, compared to
$13.0  million for the three  months  ended March 31,  1995,  a decrease of $1.1
million.  The decrease is primarily  attributable to a decrease in the number of
newsstand copies sold of both Penthouse magazine and the Affiliate  publications
during the three months  ended March 31,  1996,  as compared to the 1995 period.
The  decline in copies  sold was  partially  offset by higher  cover  prices for
several of the Company's magazines

                                        9

<PAGE>

Item 2. (Continued)
- - -------------------

during the three months ended March 31, 1996.  The Company  increased  the cover
price of Penthouse  magazine,  beginning with the June 1995 issue.  Accordingly,
the Company  will now publish  annually,  four issues of  Penthouse  magazine at
$6.99 per issue and eight issues at $5.99.  Advertising revenue was $4.0 million
for the three  months  ended March 31,  1996,  compared to $3.3  million for the
three  months  ended March 31,  1995,  an increase  of $0.7  million,  primarily
attributable  to  an  increase  in  advertising  pages  sold  in  the  Affiliate
publications  and an  increase  in the  advertising  rate per page in  Penthouse
magazine. Subscription revenue was $2.0 million for the three months ended March
31, 1996 and 1995.  Other  revenue was $0.5  million for the three  months ended
March 31,  1996,  compared to $0.1  million for the three months ended March 31,
1995,  an increase of $0.4  million.  The increase is  attributable  to revenues
received  from the sale of multiple  past issues of the  Company's  publications
sold as value-packs.

Publishing-production,  distribution  and editorial  expenses were $10.3 million
for the three  months ended March 31,  1996,  compared to $11.1  million for the
three months ended March 31, 1995, a decrease of $0.8 million.  Paper costs were
$4.3 million for the three months ended March 31, 1996, compared to $4.5 million
for the three months ended March 31,  1995,  a decrease of $0.2  million.  Paper
costs were reduced by reducing  print orders and the number of pages  printed of
certain publications. However, these decreases were offset by increased in paper
costs  attributable  to increased  cost of paper and the increased  frequency of
Penthouse Comix in the three months ended March 31, 1996.  Print costs were $3.6
million for the three months ended March 31, 1996,  compared to $4.1 million for
the three months ended March 31, 1995, a decrease of $0.5 million.  The decrease
is  attributable to decreases in print orders and the number of pages printed of
certain publications,  partially offset by increases in the cost of printing and
the increased frequency of Penthouse Comix. Distribution costs were $1.6 million
for the three  months  ended March 31,  1996,  compared to $1.5  million for the
three months ended March 31, 1995, an increase of $0.1 million.  The increase is
attributable  to the increased  frequency of publication of Penthouse  Comix and
generally higher distribution  costs.  Editorial costs were $1.0 million for the
three month period ended March 31, 1996, compared to $0.8 million for the period
ended  March  31,  1995,  an  increase  of $0.2  million,  due to the  increased
frequency  of  publication  of  Penthouse  Comix and a change  in the  editorial
content of Forum  magazine.  During the three  months  ended  March 31, 1996 the
adjustment to the LIFO reserve  resulted in reduced  costs of $0.4  million,  as
compared to the 1995 period.

Selling,  general and  administrative  expenses  were $8.4 million for the three
months ended March 31, 1996, compared to $9.3 million for the three months ended
March  31,  1995,  a  decrease  of  $0.9  million.  The  decrease  is  primarily
attributable  to  moving  expense   incurred  in  1995  ($0.4  million),   lower
subscription  fulfillment  costs  during the three  months  ended March 31, 1996
related  to the  change  to a new  fulfillment  company  ($0.1  million),  lower
salaries  expense  in 1996 due to  corporate  downsizing  ($0.2  million)  and a
decrease in legal fees ($0.2 million).

Rent expense  from  affiliated  companies  represents  charges  from  affiliated
companies for the use of the Company's  corporate  and  executive  offices.  The
charge is based upon the Company's proportionate share of the operating expenses
of such offices. Rent expense from affiliated companies was $0.2 million for the
three months ended March 31, 1996, compared to $0.4 million for the three months
ended March 31, 1995, a decrease of $0.2 million,  because,  effective  March 1,
1995, in connection  with the  relocation of the Company's  principal  corporate
offices, rent expense for the Company's corporate office is included in selling,
general and administrative  expense, rather than in rent expense from affiliated
companies.

Depreciation  and amortization was $0.3 million for the three months ended March
31, 1996, compared to $0.1 million for the three months ended March 31, 1995, an
increase  of  $0.2  million,  as a  result  of  the  amortization  of  leasehold
improvements incurred in connection with the relocation of the Company's offices
in 1995.

                                       10

<PAGE>

Item 2. (Continued)
- - -------------------

Foreign Edition Licensing

Revenues  from  licensing  of foreign  editions  were $0.6 million for the three
months  ended  March 31,  1996 and 1995.  Selling,  general  and  administrative
expenses  were $0.2 million for the three months  ended  September  30, 1996 and
1995.

Automotive Magazines

Revenues  for the  Automotive  Magazines  were $5.3 million for the three months
ended March 31, 1996,  compared to revenues of $5.0 million for the three months
ended March 31, 1995, an increase of $0.3 million.  Newsstand revenues were $1.4
million for the three months ended March 31, 1996 and 1995. Advertising revenues
were $3.0 million for the three  months  ended March 31, 1995,  compared to $2.6
million for the three months ended March 31, 1995,  an increase of $0.3 million,
resulting  from an increase in  advertising  page rates,  partially  offset by a
decrease in advertising  pages sold.  Subscription  revenues  remained  constant
between each period at $1.0 million.

Publishing-production, distribution and editorial expenses were $3.0 million for
the three months  ended March 31,  1996,  compared to $2.7 million for the three
months ended March 31, 1995, an increase of $0.3 million.  Paper costs were $1.3
million for the three months ended March 31, 1996,  compared to $1.0 million for
the three months ended March 31, 1995, an increase of $0.3 million. The increase
in paper costs is primarily  attributable to increased cost of paper,  partially
offset by a lower  number of copies  printed.  Print costs were $1.1 million for
the three  months  ended March 31, 1996 and 1995.  Distribution  costs were $0.5
million for the three months ended September 30, 1995,  compared to $0.4 million
for the three months ended  September  30, 1994, an increase of $0.1 million due
to generally higher distribution costs.

Selling,  general and  administrative  expenses  were $1.6 million for the three
months ended March 31, 1996, compared to $1.8 million for the three months ended
March  31,  1995,  a  decrease  of  $0.2  million.  The  decrease  is  primarily
attributable  to lower  fulfillment  costs  associated  with a  change  to a new
subscription fulfillment company and lower direct mail costs.

Depreciation  and amortization was $0.1 million for the three months ended March
31, 1996,  compared to $0.3 million for the three months ended March 31, 1995, a
decrease of $0.2  million,  as a result of certain  intangible  assets  becoming
fully amortized in 1995.

Entertainment Segment
- - ---------------------

Revenues from the  Entertainment  Segment were $3.8 million for the three months
ended March 31, 1996,  compared to $4.5 million for the three months ended March
31, 1995,  a decrease of $0.7  million.  The  Company's  pay-per-call  and video
divisions   accounted   for   decreases  of  $0.4  million  and  $0.7   million,
respectively.  These decreases are partially  offset by $0.4 million in revenues
from the  Company's  online/internet  business.  The  decrease  in  pay-per-call
revenues is primarily  attributable to a required  reduction in the extension of
credit to callers that did not meet certain criteria established by the Company,
the purpose of which was to reduce the amount of customer chargebacks to a level
acceptable  to credit card  companies.  The  Company's  video  division  revenue
decrease is due  primarily to fewer  videocassettes  sold through the  Company's
national wholesale  distributor during the three months ended March 31, 1996, as
compared  to  the  three  months  ended  March  31,  1995.  Furthermore,   fewer
videocassettes  related to the 25th anniversary issue of Penthouse magazine were
sold  during the three  months  ended March 31,  1996,  as compared to the three
months  ended  March 31,  1995.  On-line/internet  revenues  have been  achieved
primarily through the

                                       11

<PAGE>

Item 2. (Continued)
- - -------------------

implementation, in August 1995, of a pay subscription service on the internet.

Direct  costs were $1.8  million  for the three  months  ended  March 31,  1996,
compared to $2.5  million for the three  months ended March 31, 1995, a decrease
of $0.7  million.  The  Company's  video  division  experienced  a $0.3  million
decrease in direct  expenses  primarily  associated with declines in fulfillment
and  distribution  costs  associated  with lower  sales  volume.  The  Company's
pay-per-call  business  experienced a $0.4 million reduction in costs attributed
to lower levels of customer chargebacks due to the reduction in the extension of
credit to callers that did not meet certain criteria established by the Company,
as previously discussed.

Selling,  general and  administrative  expenses  were $1.2 million for the three
months ended March 31, 1996  compared to $1.0 million for the three months ended
March 31,  1995,  an  increase of $0.2  million.  The  increase in is  primarily
attributable to costs  associated with the Company's  online/internet  business,
which began  operations in August 1995 ($0.3 million) and higher levels of legal
fees paid ($0.2 million).  These increases were partially  offset by lower costs
of the Company's video and pay-per-call  businesses due primarily to lower sales
volume.

Liquidity and Capital Resources
- - -------------------------------

At March 31, 1996,  the Company had $ 6.9 million in cash and cash  equivalents,
compared to $4.4  million at December  31,  1995.  The increase in cash and cash
equivalents  during the three months ended March 31, 1996 resulted from net cash
flows provided by operating  activities of $3.0 million,  net cash flows used in
investing activities of $0.1, and net cash flows used in financing activities of
$0.4 million.

Cash flows from operating activities
- - ------------------------------------

Net cash provided by operating  activities was $3.0 million for the three months
ended March 31, 1996, compared to net cash used in operating  activities of $1.3
million  for the  three  months  ended  March 31,  1995.  Net cash  provided  by
operating  activities  for the three months ended March 31, 1996 was primarily a
result of the income from  operations  during the period and a decrease in paper
inventory due the reduced  number of magazine  copies bring  printed,  therefore
requiring less paper inventory on hand. Net cash used in operating activities of
$1.3 million for the three months ended March 31, 1995 was primarily a result of
the net loss for the period.

Cash flows from investing activities
- - ------------------------------------

Cash used in investing  activities for the three months ended March 31, 1996 was
$0.1 million,  compared to cash used in investing activities of $2.8 million for
the three months ended March 31, 1995. Cash used in investing  activities during
the three months ended March 31, 1995 was primarily the result of the relocation
of the  Company's  principal  corporate  offices in February  1995.  The Company
expects capital expenditures to be less than $0.5 million for 1996.

Cash flows from financing activities
- - ------------------------------------

Cash flows used in financing  activities  were $0.4 million for the three months
ended March 31, 1996,  compared to $0.2 million for the three months ended March
31, 1995.

Affiliated  company  investments  and advances at March 31, 1996  increased $0.4
million  from the December  31, 1995  balance,  whereby the Company is owed $1.4
million from GMI as of March 31, 1996. These balances  regularly result from the
impact of certain cost sharing and expense  allocation  agreements  with GMI and
its subsidiaries,  whereby certain costs, such as shared corporate  salaries and
overhead,  are  paid  by the  Company  and a  portion  charged  to GMI  and  its
subsidiaries as incurred. These charges generally result in

                                       12

<PAGE>

Item 2. (Continued)
- - -------------------

amounts due to the Company, and are generally repaid sixty days after the end of
each quarter in accordance with the terms of an expense sharing  agreement.  The
reimbursement  by GMI, due on February 28, 1996,  in the amount of $1.0 million,
has not been made as of May 10,  1996.  Demand for such payment has been made in
writing.  The additional amount due from GMI , in the amount of $0.4 million, is
not expected to be received from GMI by its due date of May 31, 1996. Management
of the Company believes that GMI and its subsidiaries  have sufficient assets to
enable the  Company to recover  its advance  through  liquidation  of certain of
those  assets  or  through  the  refinancing  of  GMI's  debts.   The  principal
shareholder of GMI has guaranteed $1.0 million of the amount due to the Company.

The ability of the Company to incur  additional debt is severely  limited by the
terms of its senior secured notes and the Indenture.  Pursuant to the Indenture,
the Company may not declare a dividend on its common  stock,  subject to certain
exceptions,  unless it meets certain financial covenants set forth therein.  The
Company's  subsidiaries  which are  guarantors of the senior secured notes under
the Indenture,  however,  are permitted to make intercompany  dividends on their
common stock.

Future outlook
- - --------------

Due to losses  incurred by the Company in 1995 and during the three months ended
March 31, 1996,  as well as other factors  described in  "Liquidity  and Capital
Resources",  the  Company's  cash  balance at March 31, 1996 was reduced to $6.9
million,  from $14.9 million at March 31, 1995. The Company is obligated to make
a $4.2 million interest payment on its outstanding  senior secured notes on June
30, 1996.

The Company has been  recently  adversely  impacted by  significant  paper price
increases  and could be  further  adversely  impacted  should the price of paper
increase  in  the  future.  Additionally,  the  Company's  recent  results  from
operations have been negatively impacted by decreased newsstand circulation from
Mens Magazines,  booksize  increases,  higher occupancy costs, and other expense
increases.  While  management has recently taken steps to reduce costs,  such as
reducing book size, changing paper grades and reducing employee  headcount,  and
increase revenues through cover price increases and other revenue enhancements ,
which it expects will enable the Company to achieve improved  operating  results
in 1996,  no  assurances  of this can be given,  particularly  should  newsstand
circulation and revenue continue to decline.

Should the Company incur losses in the future, such that the Company's net worth
(deficiency)  declines below ($75.2) million for two consecutive  quarters,  the
Company  would be required  to  purchase  on the last day of the next  following
fiscal quarter,  ten percent of the principal amount of the senior secured notes
then outstanding at a price of 101% of the principal amount thereof .

While the  Company  believes  that its cash  balance is  sufficient  to meet its
obligations  through June 30, 1996, its ability to meet its  obligations  beyond
that date, and therefore continue as a going concern in the future, is dependent
upon its ability to return to profitable operations in 1996.

Item 6.        Exhibits and reports on Form 8-K
- - -------        --------------------------------

     (a)       The exhibits  listed in the "Exhibit  Index" are filed as part of
               this report.

     (b)       Reports on Form 8-K.

               No reports on Form 8-K were filed during the quarter  ended March
               31, 1996.

                                       13

<PAGE>

                            Part II-Other Information
                            -------------------------



                                   Signatures
                                   ----------


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                        General Media, Inc.
                                        (Registrant)


Dated: May 13, 1996                By:  /s/ Patrick J. Gavin
                                        ------------------------
                                        Signature

                                        Patrick J. Gavin
                                        Executive Vice President-Operations
                                        Chief Financial Officer and Treasurer

                                        (Duly Authorized Officer and
                                        Principal Accounting Officer)





                                       14

<PAGE>


                                  EXHIBIT INDEX


Exhibit

27                         Financial Data Schedule













                                       15

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from General
Media, Inc's March 31, 1996 Form 10-Q and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              Dec-31-1996
<PERIOD-START>                                 Jan-01-1996
<PERIOD-END>                                   Mar-31-1996
<CASH>                                         6,898
<SECURITIES>                                   0
<RECEIVABLES>                                  13,074
<ALLOWANCES>                                   0     
<INVENTORY>                                    7,070 
<CURRENT-ASSETS>                               31,781
<PP&E>                                         5,380 
<DEPRECIATION>                                 0     
<TOTAL-ASSETS>                                 50,632
<CURRENT-LIABILITIES>                          36,073 
<BONDS>                                        79,157 
                          0      
                                    0       
<COMMON>                                       5       
<OTHER-SE>                                    (73,489) 
<TOTAL-LIABILITY-AND-EQUITY>                   50,632
<SALES>                                        28,027
<TOTAL-REVENUES>                               28,027
<CGS>                                          15,075
<TOTAL-COSTS>                                  11,734
<OTHER-EXPENSES>                               220   
<LOSS-PROVISION>                               0     
<INTEREST-EXPENSE>                             2,476 
<INCOME-PRETAX>                               (1,423)
<INCOME-TAX>                                   0     
<INCOME-CONTINUING>                           (1,423)
<DISCONTINUED>                                 0     
<EXTRAORDINARY>                                0     
<CHANGES>                                      0     
<NET-INCOME>                                  (1,423)
<EPS-PRIMARY>                                  0     
<EPS-DILUTED>                                  0     
                                               


</TABLE>


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