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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM GENERAL
MEDIA, INC'S SEPTEMBER 30, 2000 FORM 10Q AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 5,893
<SECURITIES> 0
<RECEIVABLES> 3,452
<ALLOWANCES> 0
<INVENTORY> 5,974
<CURRENT-ASSETS> 19,555
<PP&E> 3,026
<DEPRECIATION> 0
<TOTAL-ASSETS> 28,878
<CURRENT-LIABILITIES> 78,495
<BONDS> 0
0
0
<COMMON> 5
<OTHER-SE> (57,115)
<TOTAL-LIABILITY-AND-EQUITY> 28,878
<SALES> 56,621
<TOTAL-REVENUES> 56,621
<CGS> 23,201
<TOTAL-COSTS> 24,305
<OTHER-EXPENSES> 398
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (5,149)
<INCOME-PRETAX> 3,937
<INCOME-TAX> 1,446
<INCOME-CONTINUING> 2,491
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 2,491
<EPS-BASIC> 0
<EPS-DILUTED> 0
</TABLE>
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