<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM GENERAL
MEDIA, INC'S JUNE 30, 2000 FORM 10Q AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 4,861
<SECURITIES> 0
<RECEIVABLES> 3,750
<ALLOWANCES> 0
<INVENTORY> 4,648
<CURRENT-ASSETS> 18,137
<PP&E> 3,145
<DEPRECIATION> 0
<TOTAL-ASSETS> 27,343
<CURRENT-LIABILITIES> 77,883
<BONDS> 0
0
0
<COMMON> 5
<OTHER-SE> (55,324)
<TOTAL-LIABILITY-AND-EQUITY> 27,343
<SALES> 37,542
<TOTAL-REVENUES> 37,542
<CGS> 15,646
<TOTAL-COSTS> 16,274
<OTHER-EXPENSES> 271
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (3,423)
<INCOME-PRETAX> 2,190
<INCOME-TAX> 806
<INCOME-CONTINUING> 1,384
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,384
<EPS-BASIC> 0
<EPS-DILUTED> 0
</TABLE>