FOR IMMEDIATE RELEASE: NEWS
April 4, 1996 Nasdaq National Market/AVRT
http://www.avert.com
AVERT, INC. PURSUES MARKET OPPORTUNITY IN MISSOURI,
TEXAS, AND NEBRASKA
Company Hires Independent Sales Representatives To Respond
To The Growing Demand For Its Products and Services
FORT COLLINS, Colorado - Avert, Inc. (Nasdaq National Market/AVRT), an
information services company that provides employment background checks
to a growing nationwide customer base, today announced that it hired
independent sales representatives in Missouri, Texas, and Nebraska to
capitalize on the growing market opportunity for its products and services.
"We believe that our market is growing rapidly and we want to make sure that
we get an increased share of it," said Dean Suposs, president and CEO. "We
transitioned our sales representatives from a salaried pay scale to
commission-only in order to establish a win-win situation and give the
reps incentive to aggressively grow their territories. Increasing the
number of independent sales representatives is an integral part of our
national expansion plan."
If the independent sales representative model meets Avert's expectations,
the Company plans to have 24 in place by year-end. Avert is positioning
for aggressive growth on a national basis through independent sales
representatives, additional resellers, aggressive lead generation,
product development and possible acquisitions.
Avert hired Richard Charlton to grow its business in St. Louis, Missouri.
He has more than 25 years of sales and sales management experience in the
St. Louis area with companies such as Raytheon Data Systems, Codex
(Motorola, Inc.) and Honeywell Information Systems.
Avert hired two independent sales representatives to expand the Houston
territory. Shan Dumm has extensive sales experience in Texas, primarily
selling advertising for a wide range of publications. Paul Brady has
experience as a co-owner of an employee leasing company that he grew to
be sold to a larger company, in addition to independent sales representa-
tive experience.
Dan tank was hired to increase Avert's revenues in Nebraska. Mr. Tank has
experience selling safety and health services to businesses throughout the
Midwest, with many relevant contacts in the human resources departments.
Through its headquarters in Fort Collins, Avert is an information services
company that provides thousands of employment background checks daily to
employers nationwide. Products and services include criminal records,
civil records, workers' compensation histories,records, workers' compensa-
tion histories, driving records, work and personal reference checking,
credit histories, education and license verification and social security
number validation. Products and services are developed to help employers
hire safe, honest, and competent employees.
Contact:
Avert, Inc.
Kim Moss, Investor Relations
970/484-7722
