SOUTH ATLANTIC VENTURE FUND III LIMITED PARTNERSHIP
SC 13G, 1996-07-19
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<PAGE>   1



                                                    ----------------------------
                                                            OMB APPROVAL        
                         UNITED STATES              ----------------------------
              SECURITIES AND EXCHANGE COMMISSION    OMB Number:        3235-0145
                     WASHINGTON, D.C. 20549         Expires:   December 31, 1997
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                                                    hours per response ... 14.90
                                                    ----------------------------


                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                         (AMENDMENT NO.______________ )*

                             K&G MEN'S CENTER, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                          COMMON STOCK, $.01 PAR VALUE
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                     482245
                          ----------------------------
                                 (CUSIP Number)

Check the following box if a fee is being paid with this statement /X/. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).




                               Page 1 of 12 pages

<PAGE>   2
- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 2 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

       South Atlantic Venture Fund III, Limited Partnership
       

- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                    (a)  / /
                                                                    (b)  / /


- --------------------------------------------------------------------------------
   3   SEC USE ONLY




- --------------------------------------------------------------------------------
   4   CITIZENSHIP OR PLACE OF ORGANIZATION


                            Delaware limited partnership

- --------------------------------------------------------------------------------
   NUMBER OF      5    SOLE VOTING POWER

    SHARES             - 0 - shares
                  --------------------------------------------------------------
 BENEFICIALLY     6    SHARED VOTING POWER
                  
   OWNED BY            699,825 shares
                  --------------------------------------------------------------
     EACH         7    SOLE DISPOSITIVE POWER
                  
   REPORTING           - 0 - shares
                  --------------------------------------------------------------
    PERSON        8    SHARED DISPOSITIVE POWER
                  
     WITH              699,825 shares
- --------------------------------------------------------------------------------
   9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       699,825 shares

- --------------------------------------------------------------------------------
  10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /
                                                                 


- --------------------------------------------------------------------------------
  11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

       11.0%

- --------------------------------------------------------------------------------
  12   TYPE OF REPORTING PERSON*

       PN

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                               Page 2 of 12 pages
<PAGE>   3

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 3 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


- --------------------------------------------------------------------------------
  1   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      South Atlantic Venture Partners III, Limited Partnership
       

- --------------------------------------------------------------------------------
  2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  /  /
                                                             (b)  /  /


- --------------------------------------------------------------------------------
  3   SEC USE ONLY




- --------------------------------------------------------------------------------
  4   CITIZENSHIP OR PLACE OF ORGANIZATION


                           Delaware limited partnership

- --------------------------------------------------------------------------------
    NUMBER OF     5   SOLE VOTING POWER

     SHARES           - 0 - shares
                  --------------------------------------------------------------
  BENEFICIALLY    6   SHARED VOTING POWER
                  
    OWNED BY          699,825 shares
                  --------------------------------------------------------------
      EACH        7   SOLE DISPOSITIVE POWER
                  
    REPORTING         - 0 - shares
                  --------------------------------------------------------------
     PERSON       8   SHARED DISPOSITIVE POWER
                  
      WITH            699,825 shares
- --------------------------------------------------------------------------------
  9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       699,825 shares

- --------------------------------------------------------------------------------
 10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /


- --------------------------------------------------------------------------------
 11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      11.0%

- --------------------------------------------------------------------------------
 12   TYPE OF REPORTING PERSON*

      PN

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                               Page 3 of 12 pages
<PAGE>   4

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 4 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

     Donald W. Burton
       

- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  /  /
                                                             (b)  /  /


- --------------------------------------------------------------------------------
  3  SEC USE ONLY




- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION


     United States

- --------------------------------------------------------------------------------
    NUMBER OF     5  SOLE VOTING POWER

     SHARES          - 0 - shares
                  --------------------------------------------------------------
  BENEFICIALLY    6  SHARED VOTING POWER
                  
    OWNED BY         699,825 shares
                  --------------------------------------------------------------
      EACH        7  SOLE DISPOSITIVE POWER
                  
    REPORTING        - 0 - shares
                  --------------------------------------------------------------
     PERSON       8  SHARED DISPOSITIVE POWER
                  
      WITH           699,825 shares
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      699,825 shares

- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /


- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     11.0%

- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*

     IN

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                               Page 4 of 12 pages

<PAGE>   5

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 5 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


- --------------------------------------------------------------------------------
   1  NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      W. Scott Miller
       

- --------------------------------------------------------------------------------
   2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  /  /
                                                             (b)  /  /


- --------------------------------------------------------------------------------
   3  SEC USE ONLY




- --------------------------------------------------------------------------------
   4  CITIZENSHIP OR PLACE OF ORGANIZATION


      United States

- --------------------------------------------------------------------------------
   NUMBER OF      5   SOLE VOTING POWER

     SHARES           - 0 - shares
                  --------------------------------------------------------------
  BENEFICIALLY    6   SHARED VOTING POWER
                  
    OWNED BY          699,825 shares
                  --------------------------------------------------------------
      EACH        7   SOLE DISPOSITIVE POWER
                  
   REPORTING          - 0 - shares
                  --------------------------------------------------------------
     PERSON       8   SHARED DISPOSITIVE POWER
                  
      WITH            699,825 shares
- --------------------------------------------------------------------------------
   9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      699,825 shares

- --------------------------------------------------------------------------------
  10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /
                                                                 

- --------------------------------------------------------------------------------
  11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      11.0%

- --------------------------------------------------------------------------------
  12  TYPE OF REPORTING PERSON*

      IN

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                               Page 5 of 12 pages
<PAGE>   6

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 6 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


- --------------------------------------------------------------------------------
  1   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      Sandra P. Barber
       

- --------------------------------------------------------------------------------
  2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  /  /
                                                             (b)  /  /


- --------------------------------------------------------------------------------
  3   SEC USE ONLY




- --------------------------------------------------------------------------------
  4   CITIZENSHIP OR PLACE OF ORGANIZATION


      United States

- --------------------------------------------------------------------------------
    NUMBER OF     5   SOLE VOTING POWER

     SHARES           - 0 - shares
                  --------------------------------------------------------------
  BENEFICIALLY    6   SHARED VOTING POWER
                  
    OWNED BY          699,825 shares
                  --------------------------------------------------------------
      EACH        7   SOLE DISPOSITIVE POWER
                  
    REPORTING         - 0 - shares
                  --------------------------------------------------------------
     PERSON       8   SHARED DISPOSITIVE POWER
                  
      WITH            699,825 shares
- --------------------------------------------------------------------------------
  9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      699,825 shares

- --------------------------------------------------------------------------------
 10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /


- --------------------------------------------------------------------------------
 11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      11.0%

- --------------------------------------------------------------------------------
 12   TYPE OF REPORTING PERSON*

      IN

- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                               Page 6 of 12 pages



<PAGE>   7

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 7 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------


ITEM 1(a).        NAME OF ISSUER:
                  --------------

                  K&G Men's Center, Inc. (the "Company").

ITEM 1(b).        ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
                  -----------------------------------------------

                  1750-A Ellsworth Industrial Blvd., Atlanta, Georgia 30318

ITEM 2(a).        NAME OF PERSONS FILING:
                  ----------------------

                           This statement is being filed by South Atlantic
                  Venture Fund III, Limited Partnership ("SAVF III"), South
                  Atlantic Venture Partners III, Limited Partnership ("SAVP
                  III") and Donald W. Burton, W. Scott Miller and Sandra P.
                  Barber. Messrs. Burton and Miller and Ms. Barber are general
                  partners of SAVP III, the sole general partner of SAVF III.
                  SAVF III and Messrs. Burton and Miller and Ms. Barber are
                  sometimes referred to collectively herein as the "Reporting
                  Persons."

ITEM 2(b).        ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
                  -----------------------------------------------------------

                           The address of the principal business office of the
                  Reporting Persons is 614 W. Bay Street, Suite 200, Tampa,
                  Florida 33606-2704.

ITEM 2(c).        CITIZENSHIP:
                  -----------

                           SAVF III and SAVP III are limited partnerships
                  organized under the laws of the State of Delaware. Messrs.
                  Miller and Burton and Ms. Barber are all United States
                  citizens.

ITEM 2(d).        TITLE OF CLASS OF SECURITIES:
                  ----------------------------

                  Common Stock, $.01 par value per share ("Common Stock").

ITEM 2(e).        CUSIP NUMBER:
                  ------------

                  482245

ITEM 3.           IF THIS STATEMENT IS FILED PURSUANT TO RULES 13d-1(b), OR 
                  ---------------------------------------------------------
                  13d-2(b), CHECK WHETHER THE PERSON FILING IS A:
                  ----------------------------------------------

                           (a) / / Broker or Dealer registered under Section 15
                               of the Securities Exchange Act of 1934 (the
                               "Act").

                           (b) / / Bank as defined in Section 3(a)(6) of the
                               Act.

                           (c) / / Insurance Company as defined in Section
                               3(a)(19) of the Act.

                           (d) / / Investment Company registered under Section 8
                               of the Investment Company Act of 1940.

                           (e) / / Investment Adviser registered under Section
                               203 of the Investment Advisers Act of 1940.

                           (f) / / Employee Benefit Plan, Pension Fund which is
                               subject to the provisions of the Employee
                               Retirement Income Security Act of 1974 or
                               Endowment Fund; see Rule 13d-1(b)(1)(ii)(F) of
                               the Act.

                           (g) / / Parent Holding Company, in accordance with
                               Rule 13d-1(b)(ii)(G) of the Act.


                               Page 7 of 12 pages

<PAGE>   8

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 8 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------

                           (h) / / Group, in accordance with Rule
                               13d-1(b)(1)(ii)(H) of the Act.

                           Not applicable.

ITEM 4.           OWNERSHIP:
                  ---------

                  (a)      Amount Beneficially Owned: As of December 31, 1995,
                  each of the Reporting Persons may be deemed to have owned
                  beneficially 699,825 shares of Common Stock.

                           As of December 31, 1995, SAVF III was the record
                  owner of 699,825 shares. As the sole general partner of SAVF
                  III, SAVP III may be deemed to have owned beneficially all of
                  the shares of Common Stock that SAVF III may be deemed to have
                  owned beneficially. As general partners of SAVP III, Messrs.
                  Burton and Miller and Ms. Barber may each be deemed to have
                  owned beneficially all of the shares of Common Stock that SAVF
                  III may be deemed to have owned beneficially. Therefore, each
                  Reporting Person may be deemed to have owned beneficially a
                  total of 699,825 shares. Subsequent to December 31, 1995, the
                  Burton Partnership, Limited Partnership, of which Mr. Burton
                  is the general partner, purchased 31,750 shares and Mr. Miller
                  purchased 10,000 shares.

                  (b)      Percent of Class: 11% for all Reporting Persons after
                  giving effect to the 1,127,000 shares issued in the Company's
                  initial public offering ("IPO") in January 1996 (including
                  127,000 shares issued by the Company upon exercise of the
                  underwriters' over-allotment option). The foregoing percentage
                  is calculated based on the Company's prospectus dated as
                  of January 24, 1996 and the Company's Quarterly Report on Form
                  10-Q for the quarter ended April 28, 1996.

                  (c)      Number of shares as to which such person has:

                           (i)    Sole power to vote or to direct the vote: 0
                           shares for all Reporting Persons.

                           (ii):  Shared power to vote or to direct the vote:
                           699,825 shares for all Reporting Persons.

                           (iii)  Sole power to dispose or to direct the
                           disposition of: 0 shares for all Reporting Persons.

                           (iv)   Shared power to dispose or to direct the
                           disposition of: 699,825 shares for all Reporting
                           Persons.

                  Each Reporting Person expressly disclaims beneficial ownership
                  of any shares of Common Stock of K&G Men's Center, Inc.,
                  except in the case of SAVF III, for the 699,825 shares it owns
                  of record.

ITEM 5.           OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
                  --------------------------------------------

                  Not applicable.

ITEM 6.           OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER
                  --------------------------------------------------------
                  PERSON:
                  ------

                  Not applicable.

ITEM 7.           IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
                  ---------------------------------------------------------
                  ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING
                  -------------------------------------------------------------
                  COMPANY:
                  -------

                  Not applicable.

ITEM 8.           IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
                  ---------------------------------------------------------

                              Page 8 of 12 pages

<PAGE>   9

- --------------------                                          ------------------
CUSIP No. 482245                      13G                     Page 9 of 12 Pages
          ----------                                              ---  ----
- --------------------                                          ------------------

                  Not applicable. SAVF III, SAVP III, and Messrs. Burton and
                  Miller and Ms. Barber expressly disclaim membership in a
                  "group" as defined in Rule 13d-5(b)(1).

ITEM 9.           NOTICE OF DISSOLUTION OF GROUP:
                  ------------------------------

                  Not applicable.

ITEM 10.          CERTIFICATION:
                  -------------

                  Not applicable.



                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]






                              Page 9 of 12 pages

<PAGE>   10

- --------------------                                         -------------------
CUSIP No. 482245                      13G                    Page 10 of 12 Pages
          ----------                                             ----  ----
- --------------------                                         -------------------

                                    SIGNATURE
                                    ---------

         After reasonable inquiry and to the best of its or his knowledge and
belief, each of the undersigned certifies that the information set forth in this
statement is true, complete and correct.

Date:  July 18, 1996


SOUTH ATLANTIC VENTURE FUND III,
  LIMITED PARTNERSHIP

     By:  South Atlantic Venture Partners III,
             Limited Partnership, its General Partner


          By:   /s/ Donald W. Burton
                -------------------------------------
                Donald W. Burton
                General Partner


SOUTH ATLANTIC VENTURE PARTNERS III,
  LIMITED PARTNERSHIP


By:  /s/ Donald W. Burton
     --------------------------
     Donald W. Burton
     General Partner


/s/ Donald W. Burton
- -------------------------------
Donald W. Burton


              *
- -------------------------------
W. Scott Miller


              *
- -------------------------------
Sandra P. Barber

                                        *By:   /s/ Donald W. Burton
                                               --------------------
                                               Donald W. Burton
                                               Attorney-in-Fact

- ------------------------------------------------------------------------

This Schedule 13G was executed by Donald W. Burton pursuant to a Power of
Attorney, a copy of which is attached hereto as Exhibit 2.
                                                ---------



                              Page 10 of 12 pages


<PAGE>   1



                                                                       Exhibit 1
                                                                       ---------


                                    AGREEMENT

         Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of 1934,
the undersigned hereby agree that only one statement containing the information
required by Schedule 13G need be filed with respect to the ownership by each of
the undersigned of shares of stock of K&G Men's Center, Inc.

         This Agreement may be executed in any number of counterparts, each of
which shall be deemed an original.

         EXECUTED this 18th day of July, 1996.


SOUTH ATLANTIC VENTURE FUND III,
  LIMITED PARTNERSHIP

     By:  South Atlantic Venture Partners III,
             Limited Partnership, its General Partner


          By:   /s/ Donald W. Burton
                --------------------------------------
                Donald W. Burton
                General Partner


SOUTH ATLANTIC VENTURE PARTNERS III,
  LIMITED PARTNERSHIP


By:  /s/ Donald W. Burton
     ---------------------------
     Donald W. Burton
     General Partner


/s/ Donald W. Burton
- --------------------------------
Donald W. Burton


              *
- --------------------------------
W. Scott Miller


              *
- --------------------------------
Sandra P. Barber

                                        *By /s/ Donald W. Burton
                                            -----------------------------
                                            Donald W. Burton
                                            Attorney-in-Fact


- --------------
    This Agreement was executed by Donald W. Burton pursuant to a Power of
Attorney a copy of which is attached hereto as Exhibit 2.
                                               ---------

                             Page 11 of 12 pages


<PAGE>   1


                                                                       Exhibit 2
                                                                       ---------

                                POWER OF ATTORNEY

        KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below hereby constitutes and appoints Donald W. Burton his or her true and
lawful attorney-in-fact, with full power of substitution, to sign any and all
instruments, certificates and documents that may be necessary, desirable or
appropriate to be executed on behalf of himself or herself as an individual or
in his capacity as a general partner of any partnership, pursuant to Sections 13
and 16 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"),
and any and all regulations promulgated thereunder, and Rules 144, 144A and 145
of the Securities Act of 1933, as amended (the "Securities Act"), and to file
the same, with all exhibits thereto, and any other documents in connection
therewith, with the Securities and Exchange Commission, and with any other
entity when and if such is mandated by the Exchange Act, by the Securities Act
or by the By-laws of the National Association of Securities Dealers, Inc.,
granting unto said attorney-in-fact full power and authority to do and perform
each and every act and thing necessary, desirable or appropriate, fully to all
intents and purposes as he or she might or could do in person, thereby ratifying
and confirming all that said attorney-in-fact, or his or her substitutes, may
lawfully do or cause to be done by virtue hereof.

        IN WITNESS WHEREOF, this Power of Attorney has been signed as of the
18th day of July, 1996.


                                        /s/ W. Scott Miller
                                        ----------------------------------
                                        W. Scott Miller


                                        /s/ Sandra P. Barber
                                        ----------------------------------
                                        Sandra P. Barber





                            Page 12 of 12 pages


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