COLE KENNETH PRODUCTIONS INC
10-Q, 1998-05-12
FOOTWEAR, (NO RUBBER)
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<PAGE>                                  
                                  
                 SECURITIES AND EXCHANGE COMMISSION
                                  
                       Washington, D.C. 20549
                                  
                              Form 10-Q
                                  
     (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934
                                  
            For the quarterly period ended March 31, 1998
                                  
                                  
   (  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934
                                  
                   Commission File Number  1-13082
                                  
                   KENNETH COLE PRODUCTIONS, INC.
        (Exact name of registrant as specified in its charter)
                                  
                New York                           13-3131650
               (State or other jurisdiction of (I.R.S. Employer
                incorporation or organization)  Identification Number)

        152 West 57th Street, New York, NY                  10019
        (Address of principal executive offices)          (Zip Code)

  Registrant's telephone number, including area code (212) 265-1500
                                  
Indicate  by  check  mark whether the registrant (1)  has  filed  all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange  Act  of 1934 during the preceding 12 months  (or  for  such
shorter  period  that  the  registrant  was  required  to  file  such
reports),  and  (2) has been subject to such filing requirements  for
the past 90 days.  Yes (X)   No (  )

Indicate  the  number  of shares of each of the issuer's  classes  of
common stock, as of the latest practicable date:

           Class                            May 5, 1998

  Class A Common Stock ( $.01 par value)      7,519,907
  Class B Common Stock ( $.01 par value)      5,785,398
<PAGE>




                                  
                   Kenneth Cole Productions, Inc.
                            Index to 10-Q


Part I.   FINANCIAL INFORMATION

Item 1.   Financial Statements (Unaudited)

   Consolidated Balance Sheets as of March 31, 1998 and December 31, 1997....3

   Consolidated Statements of Income for the three month ended March 31, 1998
      and 1997...............................................................5

   Consolidated Statement of Changes in Shareholders' Equity for the three
      months ended March 31, 1998............................................6

   Consolidated Statements of Cash Flows for the three months ended
       March 31, 1998 and 1997...............................................7

     Notes to Consolidated Financial Statements..............................8

Item 2.Management's Discussion and Analysis of Financial Condition
       and Results of Operations............................................10

Part II. OTHER INFORMATION

Item 1.Legal Proceedings....................................................12

Item 2.Changes in Securities and Use of Proceeds............................12

Item 3.Defaults Upon Senior Securities......................................12

Item 4.Submission of Matters to a Vote of Security Holders..................12

Item 5.Other Information....................................................12

Item 6.Exhibits and Reports on Form 8-K.....................................12

Signatures..................................................................13
<PAGE>
                                  
                                  
<TABLE>                           
           Kenneth Cole Productions, Inc. and Subsidiaries
                                  
                     Consolidated Balance Sheets
                                  
<CAPTION>                                         
                                                   March 31,   December 31,
                                                     1998           1997
                                                  (Unaudited)       
<S>                                            <C>           <C>       
Assets                                                       
Current assets:                                             
Cash                                            $  7,055,000  $  8,803,000
Due from factors                                  28,391,000    23,292,000
Accounts receivable, net                           3,456,000     3,864,000
Inventories                                       27,931,000    23,365,000
Prepaid expenses and other current assets          1,762,000     1,420,000
Deferred taxes                                     1,135,000     1,135,000
Total current assets                              69,730,000    61,879,000
                                                             
Property and equipment                                       
Furniture and fixtures                             6,188,000     5,513,000
Machinery and equipment                            4,183,000     3,862,000
Leasehold improvements                             8,759,000     8,217,000
                                                  19,130,000    17,592,000
Less accumulated depreciation and amortization     6,058,000     5,381,000
Net property and equipment                        13,072,000    12,211,000
                                                             
Deposits, deferred income taxes and other assets   4,136,000     3,825,000
                                                              
Total assets                                    $ 86,938,000  $ 77,915,000
                                  
</TABLE>
                                  
       See accompanying notes to consolidated financial statements.
<PAGE>                                  
                                  
<TABLE>
                                  
           Kenneth Cole Productions, Inc. and Subsidiaries
                                  
               Consolidated Balance Sheets (continued)
<CAPTION>                                  
                                                   March 31,   December 31,
                                                     1998         1997
                                                  (Unaudited)
<S>                                            <C>           <C>                                     
Liabilities and shareholders' equity            
Current liabilities:                           
Accounts payable                                $ 12,320,000  $  9,837,000
Accrued expenses and other current liabilities     2,526,000     3,147,000
Income taxes payable                               2,812,000     1,694,000
Deferred license income                              354,000       252,000
Total current liabilities                         18,012,000    14,930,000
                                                
Deferred rent payable                                946,000       909,000
Deferred income taxes                                387,000       387,000
Other non-current liabilities                      2,335,000     1,949,000
                                                
Commitments and contingencies                   
                                                
Shareholders' equity:                          
Preferred stock, par value $1.00, 1,000,000 shares
   Authorized, none outstanding                
Class A common stock, par value $.01,
   20,000,000 shares authorized, 7,519,470, and
   7,410,160 outstanding in 1998 and 1997             75,000        74,000
Class B common stock, par value $.01,                                          
   6,000,000 shares authorized, 5,785,398                              
   outstanding in 1998 and 1997                       58,000        58,000
Additional paid-in capital                        21,096,000    19,684,000
Accumulated other comprehensive income               102,000        90,000
Retained earnings                                 43,927,000    39,834,000
                                               
Total shareholders' equity                        65,258,000    59,740,000
                                               
Total liabilities and shareholders'equity       $ 86,938,000  $ 77,915,000
                                  
</TABLE>
    See accompanying notes to consolidated financial statements.
<PAGE>                                  
<TABLE>
                                  
           Kenneth Cole Productions, Inc. and Subsidiaries
                                  
                  Consolidated Statements of Income
                             (Unaudited)
<CAPTION>
                                  
                                           Three Months Ended
                                                March 31
                                            1998          1997
<S>                                   <C>           <C>     
Net sales                              $ 52,029,000  $ 44,910,000
Cost of goods sold                       30,100,000    27,294,000
Gross profit                             21,929,000    17,616,000
                                                   
Licensing and other                       1,656,000     1,056,000
                                                   
Selling, general and administrative                
and shipping and warehousing             16,926,000    13,140,000
                                                  
Operating income                          6,659,000     5,532,000
                                                   
Interest (income) expense, net             (106,000)      112,000
Income before provision for income taxes  6,765,000     5,420,000
Provision for income taxes                2,672,000     2,168,000
Net income                             $  4,093,000  $  3,252,000
                                                  
Earnings per share:                               
         Basic                                  .31           .25           
         Diluted                                .30           .24
                                                  
Shares used to compute earnings per share:
         Basic                           13,229,000    13,141,000
         Diluted                         13,696,000    13,638,000
                                                  
                                                  
</TABLE>

       See accompanying notes to consolidated financial statements.
<PAGE>                                  
                                  
<TABLE>
                                  
           Kenneth Cole Productions, Inc. and Subsidiaries
                                  
      Consolidated Statement of Changes in Shareholders' Equity
                             (Unaudited)
<CAPTION>
                         Class A            Class B               
                      Common Stock        Common Stock      Total   Additional
                    Number              Number             Common     Paid-in
                   of shares  Amount   of Shares  Amount    Stock     Capital
<S>               <C>        <C>      <C>        <C>      <C>       <C>      
Shareholders'equity                 
 January 1, 1998   7,410,160  $74,000  5,785,398  $58,000  $132,000  $19,684,000
 
                                                                     
Net income                                               
                                                         
                                                         
Foreign currency                                         
 translation adjustments
                                                         
Comprehensive income
                                                         
                                                         
Exercise of stock options,
 including tax  
 benefit             109,310    1,000                         1,000    1,412,000
                                                        
Shareholders'equity                                                  
 March 31, 1998    7,519,470  $75,000  5,785,398  $58,000  $133,000  $21,096,000
               
</TABLE>
<PAGE>
<TABLE>







                      Accumulated                
                         Other           
                     Comprehensive    Retained
                         Income       Earnings        Total
<S>                    <C>          <C>            <C>
Shareholders'equity           
 January 1, 1998        $ 90,000     $39,834,000    $59,740,000         
                    
                      
Net income                             4,093,000      4,093,000
  
                                                                           
Foreign currency                          
 translation adjustments  12,000                         12,000
                                          
Comprehensive income                                  4,105,000                
                                          
Exercise of stock options, 
 including tax                    
 benefit                                              1,413,000 
                                     
                                          
Shareholders'equity                              
 March 31, 1998         $102,000     $43,927,000    $65,258,000   

</TABLE>
    See accompanying notes to consolidated financial statements.
<PAGE>
<TABLE>
           Kenneth Cole Productions, Inc. and Subsidiaries
                                  
                  Consolidated Statements of Cash Flows
                             (Unaudited)
<CAPTION>                                  
                                                    Three Months Ended
                                                          March 31,
                                                      1998        1997
<S>                                           <C>           <C>
Cash flows from operating activities             
Net income                                     $  4,093,000  $  3,252,000
Adjustments to reconcile net income to net  
 cash used in operating activities:
 Depreciation and amortization                      677,000       421,000
 Amortization of deferred compensation                             56,000
 Provision for bad debts                             15,000    
 Changes in assets and liabilities:                     
   Increase in due from factors                  (5,099,000)   (8,695,000)
   Decrease in accounts receivable                  393,000       976,000
   Increase in inventories                       (4,566,000)   (2,600,000)
   Increase in prepaid expenses and other   
       current assets                              (342,000)     (568,000)
   Increase in deposits                            (576,000)      (67,000)
   Increase (decrease) in accounts payable        2,483,000    (4,781,000)
   Increase in income taxes payable               1,635,000     1,284,000
   Decrease (increase) in accrued expenses and     
       other current liabilities                   (519,000)        6,000
   Increase in other non-current liabilities        423,000       220,000
Net cash used in operating activities            (1,383,000)  (10,496,000)

Cash flows from investing activities                   
Acquisition of property and equipment, net       (1,273,000)     (517,000)
Net cash used in investing activities            (1,273,000)     (517,000)

Cash flows from financing activities                   
Proceeds from revolving line of credit, net                    10,030,000
Proceeds from exercise of stock options             896,000        86,000
Repayment of long-term debt                                        (9,000)
Net cash provided by financing activities           896,000    10,107,000

Effect of exchange rate changes on cash              12,000        45,000
Net decrease in cash                             (1,748,000)     (861,000)
Cash, beginning of period                         8,803,000     1,626,000
Cash, end of period                            $  7,055,000  $    765,000

Supplemental disclosures of cash flow information
Cash paid during the period for:                       
Interest                                       $      4,000   $   134,000
Income taxes                                   $  1,037,000   $   883,000
</TABLE>
          See accompanying notes to consolidated financial statements.
<PAGE>                                  
           Kenneth Cole Productions, Inc. and Subsidiaries
             Notes to Consolidated Financial Statements
                             (Unaudited)

General

The  accompanying  unaudited consolidated financial  statements  have
been  prepared  in  accordance  with  generally  accepted  accounting
principles for interim financial information.  Accordingly,  they  do
not  include  all  of  the  information  and  footnotes  required  by
generally  accepted  accounting  principles  for  complete  financial
statements.   The  data contained in these financial  statements  are
unaudited  and  are subject to year end adjustment, however,  in  the
opinion   of  management,  all  adjustments  (consisting  of   normal
recurring accruals) considered necessary for a fair presentation have
been  included.  Operating results for the three months  ended  March
31,  1998 are not necessarily indicative of the results that  may  be
expected  for  the  year  ended  December  31,  1998.   For   further
information,  refer  to  the consolidated  financial  statements  and
footnotes thereto included in the Company's annual report on Form 10-
K for the year ended December 31, 1997.

The  consolidated balance sheet at December 31, 1997 was derived from
the audited financial statements.

Earnings Per Share

The  Company adopted Statement of Financial Accounting Standards  No.
128  "Earnings Per Share" ("SFAS 128"), effective December 31,  1997,
which  superseded Accounting Principles Board Opinion  15,  "Earnings
Per  Share" ("APB 15").  SFAS 128 requires the Company to report: (i)
basic  earnings per common share, which is computed by  dividing  net
income  by  the  weighted average number of shares  of  common  stock
outstanding  during the periods presented, and (ii) diluted  earnings
per  common share, which is determined on the assumption that options
issued  to  employees are exercised and repurchased  at  the  average
price  for the periods presented.   The difference between the number
of  shares  used  to  compute basic and diluted  earnings  per  share
relates to outstanding stock options for all periods presented.   The
Company  has  restated prior period calculations in  accordance  with
SFAS  128.    The  impact  of adopting SFAS 128  did  not  result  in
material adjustments to previously reported amounts.

Segment Reporting

In  June  1997,  the  Financial  Accounting  Standards  Board  issued
Statement  of  Financial Accounting Standards No.  131,  "Disclosures
about  Segments  of  an  Enterprise and Related  Information"  ("SFAS
131"),  which  is effective for 1998.   The Company  is  required  to
report  the segment information required by SFAS 131 when  it  issues
its  1998  annual  report.   SFAS 131 establishes new  standards  for
reporting  information about operating segments through a "management
approach".    The Company has not completed its review of  SFAS  131,
and  has not yet determined the impact the new requirements will have
on reportable segments.
<PAGE>


Comprehensive Income

As  of  January  1, 1998 the Company adopted Statement  of  Financial
Accounting  Standard No. 130 "Reporting Comprehensive Income"  ("SFAS
130").   SFAS 130 establishes new rules for the reporting and display
of  comprehensive income and its components; however, the adoption of
this  Statement  had  no  impact  on  the  Company's  net  income  or
shareholders'   equity.     SFAS  130   requires   foreign   currency
translation  adjustments,  which  prior  to  adoption  were  reported
separately  in  shareholders'  equity,  to  be  included   in   other
comprehensive  income.   The Company has  chosen  to  disclose  other
comprehensive  income  in the Statement of Changes  in  Shareholders'
Equity.    Comprehensive income amounted to $4,105,000 and $3,297,000
for the three months ended March 31, 1998 and 1997, respectively.
<PAGE>

               MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Results of Operations

The  following table sets forth the Company's condensed  consolidated
statements  of income in thousands of dollars and as a percentage  of
net sales for the quarter ended March 31, 1998 and March 31, 1997.
<TABLE>
                                                   Three Months Ended
                                                         March 31,
<S>                                         <C>     <C>      <C>      <C>
                                                  1998             1997
Net Sales                                    52,029  100.0%   44,910   100.0%
Gross Profit                                 21,929   42.2    17,616    39.2
Licensing Income                              1,656    3.1     1,056     2.4
Selling, general and administrative expenses 16,926   32.5    13,140    29.3
Operating income                              6,659   12.8     5,532    12.3 
Interest   (income)  expense, net              (106)   (.2)      112      .2
Income before income taxes                    6,765   13.0     5,420    12.1
Income tax expense                            2,672    5.1     2,168     4.8
Net Income                                    4,093    7.9     3,252     7.3
</TABLE>

Three  Months  Ended  March 31, 1998 Compared to Three  Months  Ended
March 31, 1997

Net  sales increased $7.1 million, or 15.8%, to $52.0 million for the
three  months ended March 31, 1998 compared with net sales  of  $44.9
million for the three months ended March 31, 1997.  Net sales of  the
Company's  wholesale  operations,  excluding  sales  to  its   retail
division,  increased $4.0 million, or 11.1%, to  $40.1  million  from
$36.1  million.   This increase was primarily due to increased  brand
exposure  generated through the Company's licensing ventures.   Sales
through  the  Company's  retail  and  outlet  stores  increased  $3.1
million, or 35.2%, to $11.9 million for the three months ended  March
31,  1998  compared to $8.8 million for the three months ended  March
31,  1997.   This  increase reflects the sales  of  36  stores  which
generated a 4.2% comparable store sales increase or $0.4 million  and
the  sales  of $2.7 million generated from eleven retail stores  open
for the entire first quarter of 1998 which were not open in the first
quarter of 1997.

Gross  profit was $21.9 million for the three months ended March  31,
1998,  an  increase of $4.3   million, or 24.4%,  from $17.6  million
for  the  three months ended March 31, 1997.  Gross profit was  42.2%
compared to 39.2% for the three months ended March 31, 1998 and 1997,
respectively.   The  increase in gross profit was attributable  to  a
greater  percentage of sales of current inventories generating  fewer
off  price  sales,  and the increased sales at the  Company's  retail
stores  that maintain higher gross margins as a percentage  of  sales
than wholesale sales.
<PAGE>

Selling, general and administrative expenses, including shipping  and
warehousing costs, were $16.9    million (32.5% of net sales) for the
three months ended March 31, 1998 compared to $13.1 million
(29.3%  of  net  sales) for the three months ended  March  31,  1997.
Approximately  one-third  of the  increase in  selling,  general  and
administrative expenses was attributable to the hiring of  additional
personnel  to  support  the  Company's  wholesale  growth,  with  the
remaining increase due to additional retail and outlet stores,  which
carry  a  higher  expense level as a percentage  of  sales  than  the
wholesale  division.    Sales from retail operations  were  22.9%  of
consolidated sales for the three months ended March  31,1998 compared
to 19.6% in the same period last year.

Licensing income increased 54.5% to $1.7 million for the three months
ended  March  31,  1998 compared to $1.1 million for  the  comparable
period in 1997.  This increase reflects the incremental revenues from
the  introduction  of new product licenses and an increase  in  sales
from existing licenses.
As  a  result of the foregoing, operating income increased  21.8%  to
$6.7  million  (12.8% of net sales) from $5.5 million (12.3%  of  net
sales)  for  the  three  months  ended  March  31,  1998  and   1997,
respectively.

Liquidity and Capital Resources

The  Company uses cash from operations and borrowings under its  line
of  credit as the primary sources of financing for its expansion  and
seasonal requirements.   Cash requirements vary from time to time  as
a  result of the timing of the receipt of merchandise from suppliers,
the  delivery  by  the Company of merchandise to its  customers,  the
level  of accounts receivable and due from factors balances  and  the
Company's  inventory levels.   Cash used by operating activities  was
$1.4  million for the three months ended March 31, 1998, compared  to
$10.5 million used in operating activities for the three months ended
March  31,  1997.   The reduction in cash flow used in operations  is
attributable,  in  part,  to the timing   of  the  payment  of  trade
accounts payable and  increased net income for the period.   At March
31,  1998 and December 31, 1997 working capital was $51.7 million and
$46.9 million, respectively.

The Company currently has a line of credit which allows for
borrowings and letter of credits up to a maximum of $25.0 million to
finance working capital requirements, of which $23.7 million was
available at March 31, 1998.

Capital expenditures totaled $1.3 million and $0.5 million for the
three months ended March 31, 1998 and 1997, respectively.   Capital
expenditures relate primarily to the Company's retail and outlet
store expansion and to the further development and enhancement of the
Company's management information systems.

The Company believes that cash flows from operations and borrowings
under its existing credit facilities will be sufficient to satisfy
the Company's working capital requirements for the next twelve
months.
<PAGE>

Important Factors Relating to Forward Looking Statements

This report contains certain forward looking statements, as defined
in The Private Securities Litigation Reform Act of 1994, with respect
to cash flows from operation.  The forward-looking statements
contained in the Form 10-Q were prepared by management and are
qualified by, and subject to, significant business, economic,
competitive, regulatory and other uncertainties and contingencies,
all of which are difficult or impossible to predict and many of which
are beyond the control of the Company.   Accordingly, there can be no
assurance that the forward-looking statements contained in this Form
10-Q will be realized or that actual results will not be
significantly higher or lower.


Quantitative and Qualitative Disclosures About Market Risk

Pursuant to the General Instructions to Rule 305 of Regulation S-K,
the qualitative and qualitative disclosures called by Rule 305 of
Regulation S-K is inapplicable to the Registrant at this time.
                                  
                     Part II - OTHER INFORMATION
                                  
Item 1.  Legal Proceedings.   None

Item 2.  Changes in Securities and Use of Proceeds. None

Item 3.  Defaults Upon Senior Securities. None

Item 4.  Submission of Matters to a Vote of Security Holders.  None

Item 5.  Other Information. None

Item 6.  Exhibits and Reports on Form 8-K.

     (a) Exhibits:

          27.01 Financial Data Schedule.

     (b) Reports on Form 8-K: The Company did not file any reports on
         Form 8-K during the three months ended March 31, 1998.
<PAGE>                                  
                                  
                             SIGNATURES
                                  
                                  
                                  
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                   Kenneth Cole Productions, Inc.
                                        Registrant




May 5, 1998                             /s/ STANLEY A. MAYER
                                   Stanley A. Mayer
                                   Executive Vice President and
                                   Chief Financial Officer
<PAGE>

                          INDEX OF EXHIBITS
                                  
                                  
                                                  Sequential
Exhibit Number      Description                        Page No.

27.01                    Financial Data Schedule            15
                                  
                                  
<PAGE>                                  


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                           7,055
<SECURITIES>                                         0
<RECEIVABLES>                                   31,927
<ALLOWANCES>                                      (80)
<INVENTORY>                                     27,931
<CURRENT-ASSETS>                                69,730
<PP&E>                                          19,130
<DEPRECIATION>                                   6,058
<TOTAL-ASSETS>                                  86,938
<CURRENT-LIABILITIES>                           18,012
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           133
<OTHER-SE>                                      65,125
<TOTAL-LIABILITY-AND-EQUITY>                    86,938
<SALES>                                         52,029
<TOTAL-REVENUES>                                53,685
<CGS>                                           30,100
<TOTAL-COSTS>                                   30,100
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (106)
<INCOME-PRETAX>                                  6,765
<INCOME-TAX>                                     2,672
<INCOME-CONTINUING>                              4,093
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     4,093
<EPS-PRIMARY>                                      .31
<EPS-DILUTED>                                      .30
        

</TABLE>


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