RAWLINGS SPORTING GOODS CO INC
10-K, 1997-11-26
SPORTING & ATHLETIC GOODS, NEC
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                            FORM 10-K
                SECURITIES AND EXCHANGE COMMISSION
                      Washington, DC  20549
[X}  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended August 31, 1997.

                 Commission File Number:  0-24450

              RAWLINGS SPORTING GOODS COMPANY, INC.
      (Exact name of registrant as specified in its charter)

          Delaware                      43-1674348
(State or other jurisdiction of    (I.R.S. Employer
incorporation or organization)      Identification No.)

  1859 Intertech Drive, Fenton, Missouri               63026
(Address of principal executive offices)            (Zip Code)

Registrant's telephone number, including area code:(314) 349-3500

Securities registered pursuant to Section 12(b) of the Act:  None

   Securities registered pursuant to Section 12(g) of the Act:
              Common Stock, par value $.01 per share
                         (Title of Class)

     Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to the filing
requirements for at least the past 90 days.

                           Yes       X       No __

     Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's knowledge,
in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [    ]

     The aggregate market value of the voting Common Stock held
by nonaffiliates of the registrant as of September 4, 1997 was
$85,005,217.

     The number of shares of the registrant's Common Stock, $.01
par value, outstanding as of October 15, 1997, was 7,727,747.

               DOCUMENTS INCORPORATED BY REFERENCE

     Portions of the registrant's 1997 Annual Report are
incorporated by reference into Item 1 of Part I and Items 5, 6, 7
and 8 of Part II of this report.  Portions of the registrant's
proxy statement for the annual meeting are incorporated by
reference into Items 10, 11, 12 and 13 of Part III of this
report.


<PAGE>



                        TABLE OF CONTENTS


                                                             Page

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
     Item 1.   Business. . . . . . . . . . . . . . . . . . . . .1
     Item 2.   Properties. . . . . . . . . . . . . . . . . . . 13
     Item 3.   Legal Proceedings.. . . . . . . . . . . . . . . 15
     Item 4.   Submission of Matters to a Vote of Security
               Holders . . . . . . . . . . . . . . . . . . . . 16
Part II. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
     Item 5.   Market for Registrant's Common Equity and 
               Related Stockholder Matters . . . . . . . . . . 16
     Item 6.   Selected Financial Data . . . . . . . . . . . . 17
     Item 7.   Management's Discussion and Analysis of Financial
               Condition and Results of Operations . . . . . . 17
     Item 8.   Financial Statements and Supplementary Data . . 17
     Item 9.   Changes in and Disagreements with Accountants on
               Accounting and Financial Disclosure . . . . . . 17
PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
     Item 10.  Directors and Executive Officers of the 
               Registrant. . . . . . . . . . . . . . . . . . . 17
     Item 11.  Executive Compensation. . . . . . . . . . . . . 18
     Item 12.  Security Ownership of Certain Beneficial Owners
               and Management. . . . . . . . . . . . . . . . . 18
     Item 13.  Certain Relationships and Related Transactions. 18
Part IV. . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
     Item 14.  Exhibits, Financial Statement Schedules and
               Reports on Form 8-K . . . . . . . . . . . . . . 18



<PAGE>

                              PART I

ITEM 1.   BUSINESS.

General

     Rawlings Sporting Goods Company, Inc., ("Rawlings" or the
"Company") is a leading supplier of team sports equipment in
North America and, through its licensee, of baseball equipment
and uniforms in Japan.  Under the Rawlings (Registered Trademark)
brand name, the Company provides an extensive line of equipment
and team uniforms for the sports of baseball, basketball and
football.  The Company's products are sold through a variety of
distribution channels, including mass merchandisers, sporting
goods retailers and institutional sporting goods dealers.  The
Company has the exclusive right, for which it pays royalty fees,
to use the logos of certain sports organizations and events on
selected products, including the logos of the National and
American Leagues, All-Star Game and World Series games for
baseballs and the National Collegiate Athletic Association (the
"NCAA") for the sports of football and basketball.  In addition,
Rawlings' products are endorsed by more than 56 college coaches,
more than 20 major sports organizations and numerous athletes,
including approximately 120 Major League Baseball players.  These
persons or entities have entered into agreements with the Company
under which they are paid or provided products for endorsing
Rawlings' products or for permitting the Company to use their
names or logos.

     Rawlings was founded in 1887 and since then, the Company has
established a long-standing tradition of innovation in team
sports equipment and uniforms, including the development and
introduction of the first football shoulder pads in 1902, the
original deep pocket baseball glove in 1920 and double knit nylon
and cotton uniforms for Major League Baseball in 1970.  More
recently, the Company introduced a new power forged aluminum bat
and a speed sensing baseball in fiscal 1997 with delivery of
these new products expected to begin in the first half of fiscal
1998.  Today, Rawlings manufactures and distributes a broad array
of team sports equipment and products, including baseball gloves,
baseballs, baseball bats, batter's helmets, catcher's and
umpire's protective gear, basketballs, footballs, volleyballs,
soccer balls, football shoulder pads and other protective gear,
hockey sticks, hockey gloves, hockey protective and goalie gear,
team uniforms and various team sports accessories.  In addition,
licensees of the Company sell numerous products including
athletic shoes, retail active wear apparel, socks, golf equipment
and sport drinks, using the Rawlings   brand name and logo.

     Since 1977, the Company has been the exclusive supplier of
baseballs to the National and American Leagues, the All-Star Game
and the World Series games, with agreements expiring in 2000.  In
1996, Rawlings agreed in principle to extend its exclusive rights
to the All-Star Game and World Series games through 2000.  As
part of the extension of the licensing agreements for the
All-Star and World Series games from 1996 to 2000, Rawlings
received additional exclusive rights to the Divisional Playoffs
and League Championship Series and nonexclusive rights to vinyl


<PAGE>


baseballs with Club logos and for the above outlined events.
Since 1994, the Company has been the exclusive supplier of
baseballs to each of the 18 Minor Leagues with the agreement
expiring in 2000.  The Company is the leading supplier of
baseball gloves to Major and Minor League players.

     Since 1986, Rawlings has been the exclusive supplier of
basketballs for the NCAA Men's and Women's Division I, II and III
tournament championship games, including the Final Four with an
agreement expiring in 2002.  Since 1987, Rawlings has been the
exclusive supplier of footballs for the NCAA Division IAA, II and
III championship games with a contract expiring in 1999.

     In September 1997, the Company acquired the net assets of
the Victoriaville hockey business which includes the Vic,
Victoriaville and McMartin brands.  Victoriaville has
approximately $14.0 million in annual revenues and National
Hockey League (NHL) on ice exposure including sticks and
protective gear with over 150 professional hockey players.

Products and Markets

     The following is a summary of net revenues for the principal
product lines and licensing arrangements of Rawlings during the
three fiscal years ended August 31, 1997:

              Net Revenues by Principal Product line
                      (amounts in millions)
                           (unaudited)

                                         Years Ended August 31,
                                        1997      1996      1995
Equipment
 Baseball                               $80.8     $88.3     $86.9
 Basketball, football and volleyball     28.7      24.2      23.3

Apparel                                  16.4      14.3      10.2
International                             7.5       7.7       9.5
Licensing                                 6.5       6.9       6.2
Miscellaneous                             7.7       8.3       8.0
     Net revenues                      $147.6    $149.7    $144.1



<PAGE>



Equipment

     Baseball.  The Company is a leading supplier of baseball
equipment in North America and, through its licensee, in Japan. 
The Company's products in this area include baseball gloves,
baseballs, batter's helmets, catcher's and umpire's protective
equipment, aluminum and wood baseball bats, batter's gloves and
miscellaneous accessories.

     Rawlings believes it is the leading supplier and offers the
broadest selection of baseball gloves in North America.  The
Company offers more than 125 styles, which are often customized
to meet customer preferences.  Its gloves range in retail price
from $5.99 for beginners to more than $159.99 for the Heart of
the Hide (Registered Trademark) series, which are used by more
Major League Baseball players than any other brand.  Rawlings
developed the original deep pocket glove in 1920.  The Company
designed this glove in consultation with Bill Doak, a spitball
throwing southpaw with the St. Louis Cardinals, establishing the
Company's tradition of developing innovative products in
consultation with players and coaches.  Rawlings has continued to
be a leader in baseball glove design and innovation and has
patented a number of designs, including the Trap-Eze (Registered
Trademark) pocket design featuring a modified web giving the
appearance of a six-finger glove, the Fastback (Registered
Trademark) closed back design, the Basket-Web (Registered
Trademark) pocket design which features interwoven strips forming
a natural break on the back to assist in closing the glove and
the Pad Lock  design which uses an adjustable inner cushion pad
and velcro wrist strap to stabilize the hand inside the glove.

     Rawlings believes it is the leading supplier of baseballs in
North America.  It offers 14 types of baseballs, which differ by
their design and the materials used in their construction,
including different types of centers, winding materials and
covers which can be made of rubber, vinyl or different qualities
of leather.  Rawlings' baseballs range from lower-priced rubber
balls to the professional baseballs that are sold to National and
American League teams.  Rawlings' baseballs are systematically
weighed, measured, tested and inspected to ensure that they meet
Rawlings' quality standards.  The National League, American
League, All-Star and World Series baseballs are covered with
alum-tanned leather produced at Rawlings' leather tannery in
Tullahoma, Tennessee and hand-sewn at Rawlings' manufacturing
facility in Turrialba, Costa Rica.  The Company manufactures its
professional baseballs in strict accordance with the rigorous
specifications established by Major League Baseball to ensure
comparability of players' statistics over time.

     Since 1977, Rawlings has sold the official baseballs used in
all National and American League games and has furnished the
official baseballs for the All-Star Game and the World Series
games on an exclusive basis.  As the official baseball of the
Major Leagues, Rawlings' baseballs are in demand from consumers
in the collectors' and memorabilia market.  The value of an
autographed baseball is enhanced if it is an official National or
American League baseball.  Effective in 1994, Rawlings received
the exclusive right to sell the official baseball to all of the
Minor League teams.  Rawlings also sells an official baseball, in
certain cases on an exclusive basis, to a number of leagues
including the National Junior College Athletic Association, the

<PAGE>


National Association of Intercollegiate Athletics, the Men's
Senior Baseball League, Little League Baseball and a number of
international baseball organizations.

     Rawlings believes that it is the leading supplier of
baseball protective equipment in North America.  In 1996, the
Company introduced the pony tail batter's helmet for women.  In
1995, the Company introduced a one size fits all batter's helmet
that received the award for most innovative product design at the
1995 National Sporting Goods Association trade show.

     Rawlings believes that it is the second leading supplier of
wood baseball bats sold in North America.  The Company sells bats
to a number of Major League and Minor League teams.  The
Rawlings' line of bats is manufactured at its Dolgeville, New
York facility under the Rawlings  and Adirondack  names.  The
Company also introduced a line of power forged aluminum baseball
and softball bats in fiscal 1997 with delivery expected to
commence in the first half of 1998.

Basketball and Football

     Rawlings sells 20 different types of basketballs, including
full-grain, composite and synthetic leather and rubber
basketballs for men and women in both the youth and adult
markets.  Since 1986, Rawlings has been the exclusive supplier of
basketballs for the NCAA Men's and Women's Division I, II and III
championship games (including the Final Four).  The basketball
contract with the NCAA expires in 2002.  The Company is also the
official supplier of basketballs to the National Association of
Intercollegiate Athletics.

     Rawlings sells 22 different types of footballs, including
full-grain and split leather, vinyl and rubber for both the youth
and adult markets.  In addition, the Company sells professional
and college football shoulder pads, other protective gear (other
than football helmets) and accessories.  Since 1987, Rawlings has
been the exclusive supplier of footballs to the NCAA Division
IAA, II and III championship games.  The football contract with
the NCAA expires in 1999.  Rawlings also supplies the official
football to the National Association of Intercollegiate
Athletics.

Hockey

     In 1996, the Company developed a full line of protective
hockey equipment.  The Company's hockey products are intended to
be marketed to consumers of ice, roller and street hockey
products.

     In September 1997, the Company acquired the net assets of
the Victoriaville hockey business which includes the Vic,
Victoriaville and McMartin brands.  Victoriaville has
approximately $14.0 million in annual revenues and major products
include hockey sticks, hockey protective equipment and goalie
protective equipment.  The acquisition of the Victoriaville
business is expected to significantly increase the size of the
Company's hockey business.

<PAGE>


Apparel

     Rawlings has been selling team uniforms for approximately
100 years.  Several Major League Baseball teams and players
purchase their uniforms from the Company.  Apparel comprised
11.1% of the net revenues of the Company in the year ended August
31, 1997.  The Company believes it has significant growth
opportunities related to apparel.  The Company believes it will
continue to increase sales to institutional customers,
particularly high school, collegiate and amateur sports
organizations.  The Company believes that the reorganization of
its manufacturing capabilities underway at its apparel facility
in Licking, Missouri and the relocation of production of certain
stock products to Costa Rica will enable the Company to improve
its service and delivery, while reducing costs.  In 1997, the
Company completed a 21,000 square foot expansion of its Costa
Rica facility in order to expand its stock clothing capacity. 
This expansion is expected to result in further cost reduction
and margin improvement in stock apparel.

International

     The Company's international net revenues (which excludes
licensing revenue and includes sales in Puerto Rico) constituted
approximately 5.1% of its total net revenues in the year ended
August 31, 1997.  Rawlings currently distributes its products in
more than 36 countries primarily through independent
distributors.  Of the Company's international net revenues in the
year ended August 31, 1997, approximately $4.4 million came from
direct sales in Canada.

     The Company works closely with foreign sports organizations
to build participation levels in American team sports outside of
the U.S.  The Company supplies baseball, basketball and football
equipment and team uniforms to international sports
organizations, and to leagues in a number of non U.S. countries
including those where Rawlings supplies baseballs (Argentina,
Spain and Puerto Rico), basketballs (Finland, Germany, Italy and
Puerto Rico).  Rawlings also assists sports federations outside
the United States by advising them on growth strategies and, in
certain instances, participating on the boards of such
federations.  Due to the growing international popularity of
American team sports, the Company believes that opportunities
exist to increase its international net revenues.

     The September 1997 acquisition of the Victoriaville hockey
business will contribute to international growth.  Historic
annual international revenues of the Victoriaville hockey
business are approximately $9 million and management believes
that opportunities exist for growth beyond this level.

Licensing

     In the year ended August 31, 1997, the Company generated
$6.5 million of licensing revenues on approximately $160 million
of sales made by third parties in Japan and the United States of
products on which the Rawlings (Registered Trademark) brand name
appeared under licensing agreements with the Company.  Rawlings
has licensed the use of its brand name since the mid-1970s when
it <PAGE> licensed a Japanese company to use the Rawlings (Registered
Trademark) brand name on clothing sold in Japan.  Since then,
Rawlings has licensed its name to ASICS Corporation, a leading
Japanese sporting goods company, for use on all types of baseball
equipment, team uniforms and practice clothing sold in Japan. 
The Company also licenses to another Japanese company the use of
the Rawlings (Registered Trademark) brand name on retail active
wear sold in Japan.

     In the United States, Rawlings currently has licensing
agreements with 16 companies which are using the Rawlings
(Registered Trademark) brand name on various products including
sportswear, shoes, golf clubs, golf accessories, sports bags,
socks, beverages and infant and toddler games.  The Company
retains the right under its licensing agreements to sample and
inspect all licensed products to ensure that products bearing the
Rawlings (Registered Trademark) brand name meet the Company's
quality standards.  The Company intends to continue to license
the Rawlings (Registered Trademark) brand name to strategically
extend the name to other related quality products and to new
geographic areas.  The Company believes that such strategic
licensing will enhance the Company's image, consumer recognition
and sales of all of its products.

Miscellaneous

     Rawlings derives other net revenues from its four outlet
stores and from its leather tanning facility.  The outlet stores
sell seconds, irregular quality and discontinued items. 
Approximately 62% of the items sold at the Company's outlet
stores are Rawlings' products and the balance are sports-related
products purchased from third parties.  Approximately 40% of the
leather tanned at Rawlings' tanning facility is sold to third
parties for use in a variety of products.

Sales, Marketing and Distribution

     Rawlings' products are sold worldwide.  In the United
States, Rawlings sells directly to approximately 4,100 customers
including local sporting goods stores, institutional dealers
(entities that service the sports equipment needs of high school,
collegiate and amateur sports organizations), regional sporting
goods chains (such as Dick's and Modell's), national sporting
goods chains (such as Champs), sporting goods megastores (such as
Sports Authority and Jumbo Sports) and mass merchandisers (such
as Wal-Mart and K-Mart).  In recent years, sales to sporting
goods megastores and mass merchandisers have accounted for an
increasing amount of the net revenues of Rawlings.  Sales to the
ten largest customers of Rawlings constituted approximately 30%
of the total net revenues of Rawlings in the year ended August
31, 1997 including one customer (Wal-Mart) which accounted for
approximately 12% of 1997 revenues.

     The Company has 32 direct sales employees and 46
manufacturers' representatives who sell its products in the
United States and Canada.  The Company has two separate sales
forces, one to serve national accounts and one to service
institutional dealers and local sporting goods stores.  The
southeast region of the United States is handled by a
manufacturer's representatives organization.  In addition, four
employees service professional and college teams, coaches and
athletes.  The Company primarily utilizes distributors to sell
products overseas, except in Japan, <PAGE> which is covered by licensing
agreements.  Rawlings' products are distributed from its
warehouse in Springfield, Missouri and public warehouses in
Southern California and Ontario, Canada.

     The Victoriaville hockey business primarily uses
manufacturers representatives in the United States and Canada and
distributors in other countries.  Subsequent to the September
1997 purchase of the Victoriaville hockey business by the Company
a combination of manufacturers representatives and members of
Rawlings sales force are being used to sell Victoriaville
products.  The Victoriaville hockey business products are
distributed from the Company's warehouses in Dolgeville, New York
and Daveluyville, Quebec.

     The Company utilizes a variety of promotional techniques to
build brand awareness.  Since 1958, Rawlings has annually
presented the Rawlings Gold Glove Award (Registered Trademark) to
the best fielder at each position in each of the National and
American Leagues.  The Rawlings Gold Glove Award (Registered
Trademark) is the most prestigious award a baseball player can
receive for his fielding abilities.  In addition, Rawlings
promotes its products through the Rawlings Sports Caravan.  The
Rawlings Sports Caravan is comprised of a tandem tractor trailer
containing exhibits on the evolution of baseball, basketball and
football equipment and uniforms, and a workshop in which
demonstrations on the manufacture and repair of baseball gloves,
balls and bats are performed.  The Rawlings Sports Caravan is
available to the Company's retail customers for promotional
activities such as new store openings.  In addition, the Caravan
appears at sports events such as spring training, opening day
games, the All-Star Game, the World Series games and the Baseball
Hall of Fame induction ceremony.  The Company also promotes its
products through product endorsements by numerous professional
athletes, coaches and sports organizations.  The Company makes
available to retailers various co-op advertising programs and
participates in selected joint marketing and advertising
programs.

     In November 1997 the Company entered into a five year
strategic marketing alliance with Host Communication, Inc. (HCI),
a sports marketing company.  Under this agreement, Rawlings and
HCI will jointly market and sell Rawlings' products primarily
through corporate promotions, grass roots events and
international programs.

Affiliations and Endorsements

     Rawlings has the right to use the logos of several
professional and amateur sports organizations and events on
certain of its products.  These arrangements include:  The
National League of Professional Baseball Clubs (National League
games); The American League of Professional Baseball Clubs
(American League games); Major League Baseball Promotional
Corporation (All-Star, World Series, Divisional Playoffs and
League Championship Series games); the NCAA (basketball and
football championships and Final Four games); the 18 Minor
Leagues (Minor League games); the National Association of
Intercollegiate Athletics; the National Junior College Athletic
Association and the Men's Senior Baseball League.



<PAGE> 



     In addition, the Company's products are endorsed by numerous
athletes, including approximately 120 Major League Baseball
players such as Albert Belle, Ken Griffey, Jr., Randy Johnson and
Cal Ripken, Jr.  The Company's products also carry endorsements
from approximately 56 college coaches including basketball's
Denny Crum, Lute Olson, Nolan Richardson and Marian Washington. 
The Company's products are also endorsed by Brett Favre of the
Green Bay Packers and Steve Young of the San Francisco 49ers. 
The products related to the Victoriaville hockey business are
endorsed by numerous professional hockey players.

     The Company believes that endorsements by professional
athletes and college coaches and affiliations with sports
organizations enhance the Company's image and improve sales of
its products.  The Company's strategy is to obtain a broad array
of endorsements and affiliations from national and regional
sports organizations, college coaches and professional athletes
in order to position its products to appeal to regional customer
preferences, as well as to achieve national recognition.  The
Company believes this strategy is more effective than seeking
more expensive endorsements from fewer athletes and coaches.

     The licensing agreements with Major League Baseball
Promotional Corporation and the 18 Minor Leagues, under which
Rawlings is licensed to produce the baseballs used in the
All-Star, World Series, Divisional Playoffs and League
Championship Series games, the official baseballs for the Minor
League games and the NCAA basketball and football contracts,
provide that the agreements will be subject to termination upon a
change of control of Rawlings, as defined in the agreements,
unless the change of control is approved by the Major League
Baseball Promotional Corporation, the Minor Leagues or the NCAA.

Manufacturing, Product Procurement and Raw Materials

     Sales of Rawlings manufactured products constituted
approximately 25% of its net revenues in the year ended August
31, 1997 and the balance derived from the sale of product
manufactured by third parties in Asia, Mexico and from licensing
fees.  The third party sourced products are manufactured
according to the Company's specifications by third-party
manufacturers located outside the United States, including the
Philippines, China, Thailand, Taiwan, Korea, Indonesia and
Mexico.  Three suppliers Trion Corporation, Cortina
International, Inc., and Samyang Tongsang Company Limited each
account for more than 10% of the Company's raw material and
finished goods purchases.  The Company does not maintain formal
supply contracts with these suppliers.  The Company seeks to
establish and build close working relationships with its
third-party manufacturers that emphasize service, quality,
reliability, loyalty and commitment.  The Company continually
monitors its sourced products to ensure they meet the Company's
quality standards.  The Company's arrangements with its non U.S.
suppliers are subject to the risks of doing business abroad.  The
Company believes that the loss of any one or more of its non U.S.
manufacturers would not have a long-term material adverse effect
on the Company's business and results of operations because other
manufacturers are available to fulfill the Company's
requirements.

<PAGE> 



     Rawlings operates five manufacturing facilities in the
United States and Costa Rica where it makes baseballs, apparel,
baseball gloves, footballs, injection molded accessories, tanned
leather and wood baseball bats.  In 1994 the Company began
relocating production of stock apparel to its Costa Rica factory
to reduce operating costs.  In 1997, the Company completed an
expansion of capacity of its Costa Rica facility for additional
stock apparel manufacturing.  The increased off-shore production
will help the Company reduce costs over the next few years in the
apparel product category.  The Victoriaville hockey business
acquired in September 1997 includes three manufacturing
facilities located in Canada.

     Rawlings obtains its raw materials from various sources
which it considers to be adequate for fulfilling its
requirements.  To assure access to the highest quality leather
for its baseballs, the Company acquired its Tennessee leather
tanning facility in 1985.  The company depends upon a limited
number of vendors for leather for its Heart of the Hide
(Registered Trademark) baseball gloves and full-grain footballs. 
If any of these sources of raw materials were unavailable to the
Company, the Company's operations could be adversely affected
until alternative sources were found in the necessary quantities.

Trademarks and Patents

     The Rawlings (Registered Trademark) brand name and logo and
the red "R" (Registered Trademark) logo as well as a number of
product trademarks, including Finest in the Field (Registered
Trademark), Rawlings Gold Glove Award  and The Mark of a Pro
(Registered Trademark), are considered material to Rawlings'
business.  As of August 31, 1997, Rawlings held 29 U.S. and 10
non U.S. patents, and had 10 U.S. patent applications and one non
U.S. patent application pending.  Although Rawlings believes that
collectively its patents are important to its business, the loss
of any one patent would not have a material adverse effect on the
Company's business and results of operations.

Competition

     Rawlings competes with numerous national and international
companies which manufacture and distribute broad lines of
sporting goods and related equipment and sports clothing as well
as numerous manufacturers and suppliers of a limited variety of
such products.  Certain of the Company's competitors offer sports
equipment not sold by the Company.  Some of the Company's
competitors are larger, and have substantially greater financial
and other resources, than Rawlings.  The Company's principal
competitors include Wilson Sporting Goods Company (a wholly owned
subsidiary of Amer Group Ltd.), Diamond Baseball Company, the
Spalding Division of Spalding & Evenflo Companies, Inc. and
Mizuno Company Limited in the baseball product line; Wilson
Sporting Goods Company, the Spalding Division of Spalding &
Evenflo Companies, Inc. and Riddell Sports Inc. in the basketball
and football lines; and Russell Corporation and Wilson Sporting
Goods Company in the apparel line.  While Rawlings is one of the
leading manufacturers and distributors of team sports equipment
in North America, competition in the sporting goods industry is
intense and is based upon quality, price, product <PAGE> features and
brand recognition.  In addition, the competitive barriers to
entry into the sporting goods industry in general are not
significant.

Seasonality

     Information on seasonality is incorporated by reference from
the Management Discussion and Analysis Section on pages 13 and 14
of the Company's 1997 Annual Report to Stockholders.

Employees

     As of August 31, 1997, Rawlings employed approximately 1,420
people on a full-time basis, of whom 731 were based in the United
States; 3 in Canada and 686 were based in Costa Rica.  Of the
total number of employees, approximately 1,261 were engaged in
manufacturing, 118 were engaged in marketing and sales and 41
were engaged in administration.  Approximately 377 of Rawlings'
domestic employees are represented by the Amalgamated Clothing &
Textile Workers Union AFL-CIO-CLC or the Local 682 of the
International Brotherhood of Teamsters, Chauffeurs, Warehousemen
and Helpers of America, under collective bargaining agreements
which expire in November 1999 and February 2000, respectively. 
Rawlings believes that relations with its employees are good and
that the collective bargaining agreements will be extended
without material changes from the current contract.

CAUTIONARY FACTORS THAT MAY AFFECT FUTURE RESULTS, FINANCIAL
CONDITION OR BUSINESS

     In order to take advantage of the safe harbor provisions for
forward-looking statements adopted by the Private Securities
Litigation Reform Act of 1995, the Company is hereby identifying
important risks, uncertainties and other factors that could
affect the Company's actual results of operations, financial
condition or business and could cause the Company's  actual
results of operations, financial condition or business to differ
materially from its historical results of operations, financial
condition or business, or the results of operations, financial
condition or business contemplated by forward-looking statements
made herein or elsewhere orally or in writing, by, or on behalf
of, the Company.  Except for the historical information contained
herein, the statements made in this Report on Form 10-K are
forward-looking statements that involve such risks, uncertainties
and other factors that could cause or contribute to such
differences including, but not limited to, those described below.

     Dependency on Baseball.  Sales of baseball-related products
constituted approximately 55% of the total net revenues of
Rawlings in the year ended August 31, 1997.  Adverse publicity or
news coverage regarding professional or amateur baseball, strikes
or other stoppages in play by athletes or umpires could create
fan disaffection that could have a material adverse effect on the
Company's sales.  Similarly, poor weather conditions during
baseball season could have a material adverse effect on the
Company's sales.



<PAGE> 



     Dependency on Foreign Manufacturing.  The Company's
dependence on foreign manufacturing is described above under
"Manufacturing, Product Procurement and Raw Materials" which is
subject to the risks of doing business abroad, such as changes in
import duties, trade restrictions, work stoppages, labor laws,
political instability, foreign currency fluctuations and other
factors which could have a material adverse effect on the
Company's business and results of operations.

     Acquisition of Net Assets of Victoriaville Hockey Business. 
In September 1997, the Company acquired the Victoriaville hockey
business with historical net revenues of approximately $14.0
million.  The Company is in the process of integrating certain
portions of the Victoriaville business into its existing
business.  While the Company believes the opportunity exists for
increased hockey revenues and a smooth integration, a significant
loss of Victoriaville's historical revenues or unanticipated
integration issues could have a material adverse effect on the
Company's sales and earnings.

     Seasonality.  Customers generally place orders with the
Company for baseball-related products beginning in August for
shipment beginning in November (pre-season orders).  Because the
Company's sales of baseball-related products exceed those of its
other products, Rawlings' business is seasonal, with its highest
net revenues and profitability recognized between November 1 and
April 30, which may shift in the future due to the trends
discussed in "Management's Discussion and Analysis of Results of
Operations and Financial Condition -- Seasonality."

     Reliance on Certain Customers.  Sales to the ten largest
customers of Rawlings constituted approximately 30% of the total
net revenues of Rawlings in the year ended August 31, 1997,
including one customer, Wal-Mart, which accounted for
approximately 12% of 1997 revenues.  Although the Company has
long-established relationships with many of its customers, the
Company does not have long-term supply contracts with them.  A
decrease in business from any of its major customers could have a
material adverse effect on the Company's results of operations
and financial condition.

     Litigation.  Like similar manufacturing companies, the
Company is subject to various federal, state and local
environmental laws relating to air emissions, water discharges
and the storage, handling, disposal and remediation of petroleum
and hazardous substances.  In addition, the Company is
periodically subjected to product liability claims and
proceedings involving its patents and other legal proceedings
which have not historically had a material adverse effect on the
Company.  See "Legal Proceedings."

     Credit Agreement Restrictions.  The Company's Credit
Agreement with its existing lenders contains certain restrictions
on the Company, including requirements as to the maintenance of
net worth and certain financial ratios, payment of cash
dividends, incurrence of additional indebtedness and the
limitation of capital expenditures and there can be no assurance
that the Company will be able to achieve and maintain compliance
with those restrictions or <PAGE> obtain waivers to any non-compliance. 
See "Management's Discussion and Analysis of Results of
Operations and Financial Condition -- Liquidity and Capital
Resources."

     Additional Factors.  Additional risks and uncertainties that
may affect future results of operations, financial condition or
business of the Company include, but are not limited to:  (i)
interest in collectible sports memorabilia and the financial
condition of memorabilia resellers; (ii) demand for the Company's
products, (iii) the effect of economic and industry conditions on
prices for the Company's products and its cost structure; (iv)
negative reports by brokerage firms, industry and financial
analysts regarding the Company or its products which may have the
effect of reducing the reputation, goodwill or customer demand
for, or confidence in, the Company's products; and (v) the
ability to attract and retain capital for growth and operations
on competitive terms.

EXECUTIVE OFFICERS OF THE REGISTRANT

     NAME                AGE       POSITION

Howard B. Keene          55        Chief Executive Officer and
                                   President
Paul E. Martin           37        Chief Financial Officer
Randy D. Black           45        Vice President, Marketing
Ted C. Sizemore          52        Vice President, Baseball
                                   Development and International
                                   Sales
J. Michael Thompson      40        Vice President, Sales
Jonathan C. Hodgins      33        President, Hockey Division

     In October 1997, the Board of Directors accepted the
resignation of Carl Shields, who had led the Company since
mid-1994.  A search is now under way to select his successor. 
Until then, board member Andrew Baur will serve as Rawlings'
Chairman, and Howard B. Keene has been named Chief Executive
Officer and President.

     Howard B. Keene has served as Chief Executive Officer and
President since October 1997.  From April 1995 to October 1997
Mr. Keene served as Chief Operating Officer.  From November 1992
to March 1995, Mr. Keene served as Vice President, Foreign
Activity and Procurement of Rawlings.  From February 1990 to
November 1992, Mr. Keene served as International Purchasing
Consultant for all divisions of Figgie International, Inc.  He
was President of Rawlings from 1987 to February 1990.  From 1973
to 1987, Mr. Keene held various positions at Rawlings, primarily
in product procurement.

     Paul E. Martin has served as Chief Financial Officer of the
Company since June 1995.  From February 1993 to May 1995, Mr.
Martin served as Director of External Reporting and Analysis for
Pet Incorporated, a public company that manufactured prepared
foods with $1.5 <PAGE> billion in revenues.  From January 1992 to
January 1993, Mr. Martin served as Chief Financial Officer of
CPC-Rexcel, Inc., a public company that manufactured packaging
materials with $50 million in revenues.  From 1982 to 1991, Mr.
Martin was employed in progressively responsible positions,
including Senior Audit Manager, by Arthur Andersen LLP.

     Randy D. Black has served as Vice President, Marketing of
Rawlings since July 1994.  From November 1993 to July 1994, Mr.
Black headed the sports apparel division for the Pro-Line Cap
Company, where he was responsible for establishing a new brand of
sportswear distributed through sporting goods dealers.  From
December 1992 to November 1993, Mr. Black served as President of
Varsity Excellence, a division of Dougherty Manufacturing
Company, Inc.  Prior to December 1992, Mr. Black held a variety
of marketing and management positions during his seventeen years
at Bike Athletic Company most recently as Vice President of Sales
and Marketing.

     Ted C. Sizemore has served as Vice President, Baseball
Development and International Sales of Rawlings since 1984, with
primary responsibility for maintaining and strengthening the
Company's relationship with sports organizations, players and
coaches.  Prior to 1984, Mr. Sizemore was a Major League Baseball
player who played second base for a number of teams, including
the Los Angeles Dodgers, the St. Louis Cardinals and the
Philadelphia Phillies.  Mr. Sizemore received Rookie of the Year
honors with the Los Angeles Dodgers in 1969.

     J. Michael Thompson has served as Vice President, Sales of
Rawlings since July 1994.  Mr. Thompson joined Rawlings in 1984
as a sales representative and was promoted in 1989 to western
regional sales manager.

     Jonathan C. Hodgins has served as President, Hockey Division
since September 1997.  From September 1996 until joining the
Company, Mr. Hodgins served as President and Chief Executive
Officer of USA Skate, Inc., the previous owner of the
Victoriaville hockey business.  From 1990 to 1996 Mr. Hodgins was
employed by CCM/Sports Maska, Inc. in various management and
executive capacities.  From 1986 to 1990 Mr. Hodgins was employed
by Canstar Sports Group in product management.

ITEM 2.   PROPERTIES.

     The following table sets forth certain information as of
August 31, 1997 relating to Rawlings' principal properties:


<PAGE> 

                                        Approximate    Owned or
Location            Purpose/Products    Size (sq. ft.) Leased

Ava, Missouri       Manufacturing of    90,000         Leased
(two adjoining      baseball            60,000         Leased
facilities)         gloves, batter's 
                    helmets, footballs 
                    and injection molded 
                    accessories         

Dolgeville, New York  Manufacturing of  80,500         Owned
(three properties)   wood baseball bats 

Fenton, Missouri    Corporate           25,000         Leased
                    headquarters                       (for a
                                                       term
                                                       expiring
                                                       in 2001)

Licking, Missouri   Manufacturing of    55,400         Owned
(two facilities)    apparel             55,000         Leased

Springfield,        Warehouse/          83,500         Owned
Missouri            distribution center 

Tullahoma,          Leather tanning     69,000         Owned
Tennessee

Turrialba,          Manufacturing of    54,000         Owned
Costa Rica          baseballs and apparel

*Daveluyville,      Hockey sticks       74,000         Owned
Quebec 
Canada

*Montreal,          Hockey Protective   9,600          Leased
Quebec 
Canada

*London,            Goaltender          5,000          Leased
Ontario             Equipment
Canada

*Acquired September 1997

     In addition, Rawlings leases approximately 5,600 square feet
of office space in Fenton, Missouri for research and development
activities and an average of 5,000 square feet for each of its
four outlet stores.  Rawlings also leases space for four regional
sales offices.

     The Company believes that its facilities are suitable for
their present and intended purposes and adequate for the
Company's current and expected levels of operations.


<PAGE> 

ITEM 3.   LEGAL PROCEEDINGS.

Environmental Matters

     Like similar manufacturing companies, the Company is subject
to various federal, state and local environmental laws, including
those relating to air emissions, water discharges, and the
storage, handling, disposal and remediation of petroleum and
hazardous substances.

     Pursuant to a consent order with the New York State
Department of Environmental Conservation (the "NYSDEC"), several
years ago the Company completed a drum removal project in the
vicinity of the kiln operations at its Adirondack facility in
Dolgeville, New York (the "Adirondack Facility").  The presence
of the drums resulted in the listing of the Adirondack Facility
on the NYSDEC's registry of inactive hazardous waste disposal
sites.  Upon completion of the drum removal project, the NYSDEC
declared the matter closed and reclassified the Adirondack
Facility as a site for which no further remedial action or
monitoring is required under the state Superfund law.  Recently,
the Company filed a petition to delist the Adirondack Facility
entirely from the state Superfund list, and the NYSDEC has
informed the Company that the Adirondack Facility has been
removed from the list.  Other than as set forth in this
paragraph, the Company has not been identified as a potentially
responsible party under the federal Superfund law or comparable
state laws at any of its properties or in connection with its
shipments of waste from any of its facilities to off-site
disposal locations.

     In consultation with NYSDEC, the Company has addressed
certain issues relating to past petroleum and waste storage
practices at the Adirondack Facility.  To date, activities have
included drum and underground storage tank removal projects and
the investigation of releases of wood pitch into the surrounding
soil and surface water from a retort facility that is no longer
operational.  All underground storage tank removal activities
have been completed by the Company to the satisfaction of NYSDEC. 
With regard to the former retort facility, which was operated by
a third party unrelated to Rawlings before Rawlings began its
operations at the Adirondack Facility, the Company plans to
conduct certain environmental remedial activities pursuant to a
Voluntary Agreement with the NYSDEC, and the Company is
conducting final negotiations with NYSDEC regarding the details
of the Voluntary Agreement.

     While the Company's share of the cost of investigating and
remediating the contamination at the Adirondack Facility from the
former retort operation described above cannot be finally
determined until the contemplated remedial activities have been
completed, overall based on the Company's accrual of $0.9 million
as of August 31, 1997 it is unlikely that expenses beyond that
amount will be incurred in connection with environmental
investigation and remediation issues, including those regarding
the retort facility.  Based upon work that has been completed,
the Company believes that the remaining investigatory,
remediation and monitoring costs will be incurred over the next
year.  Under the relevant environmental laws, the Company is
potentially liable as an owner of the property for the entire
costs of investigating and remediating the environmental issues
at the Adirondack Facility.  While the Company believes that
other parties, <PAGE> including insurers, may be liable for some or all
of the costs, there can be no assurance that such parties will
bear these costs and therefore the Company has not assumed any
recovery from such third parties in estimating its potential
liabilities.

     Pursuant to an informal agreement with the NYSDEC, the
Company is in the process of removing an on-site accumulation of
wood shavings at the Adirondack Facility.  The Company believes
that the agreed upon removal may obviate any potentially
applicable solid waste permit requirements.

Litigation and Other Liabilities

     The nature of the Company's products has subjected it to
product liability claims from time to time which have not had a
material adverse effect on the Company.  In addition, the Company
is from time to time subject to proceedings involving its patents
which have not had a material adverse effect on the Company.  The
Company expects that it will be subject to product liability
claims and proceedings involving its patents in the future due to
the nature of its products.  The Company did not assume any
litigation or product liability of the Rawlings' business
relating to incidents that occurred prior to July 8, 1994.  A
possibility exists, however, that the Company could be liable for
liabilities of the Rawlings' business not assumed by the Company
in the July 8, 1994 net asset transfer under a theory of
successor liability.  While the former parent has agreed to
indemnify the Company for such liabilities, as well as certain
other obligations that relate to the assets and liabilities of
the Rawlings' business, there can be no assurance that the former
parent will be able to fulfill these indemnification obligations
to the Company if required to do so.

     The Company intends to vigorously defend all product
liability matters.  The Company believes that these matters will
not have a material adverse effect on the Company's financial
condition, results of operations or cash flow.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     There were no matters submitted to a vote of security
holders through the solicitation of proxies or otherwise during
the quarter ended August 31, 1997.

                            PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
          STOCKHOLDER MATTERS.

     The information regarding the market for the Company's
common stock, quarterly market price ranges, dividends declared
and shareholders of record is incorporated by reference from page
25 of the Company's 1997 Annual Report to Stockholders.

     In November 1997 the Company sold warrants for 925,804
shares for approximately $3.07 per warrant.  These warrants have
a four year term, and enable the holder to purchase <PAGE> approximately
925,804 shares of the Company's common stock, an exercise price
of $12.00 per share but are exercisable only if Rawlings' stock
closes at or above $16.50 for twenty consecutive trading days
during the four year term.

     The information regarding dividend restrictions is
incorporated by reference from page 21 of the Company's 1997
Annual Report to Stockholders.

ITEM 6.   SELECTED FINANCIAL DATA.

     The information required by Item 6 is incorporated by
reference from the Selected Financial Data Section on page 21 of
the Company's 1997 Annual Report to Stockholders.

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
          CONDITION AND RESULTS OF OPERATIONS.

     The information required by Item 7 is incorporated by
reference from the Management Discussion and Analysis Section on
pages 12 to 15 of the Company's 1997 Annual Report to
Stockholders.

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

     The information required by Item 8 is incorporated by
reference from the "Consolidated Statements of Income,"
"Consolidated Balance Sheets," "Consolidated Statements of
Stockholders' Equity," "Consolidated Statements of Cash Flows,"
"Notes to Consolidated Financial Statements" and "Report of
Independent Public Accountants" on pages     16 to 24 of the
Company's 1997 Annual Report to Stockholders.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND FINANCIAL DISCLOSURE.

     None.

                             PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     (a)  Identification of Directors

     Information with respect to the members of the Board of
Directors is set forth under the caption "Election of Directors"
in the Company's proxy statement to be filed pursuant to
Regulation 14A, which information is incorporated herein by
reference.

<PAGE> 



     (b)  Identification of Executive Officers

     Information with respect to the executive officers of the
Company is set forth under the caption "Executive Officers of the
Registrant" contained in Part I, Item 1 of this report, which
information is incorporated herein by reference.

ITEM 11.  EXECUTIVE COMPENSATION.

     Information required by Item 11 is set forth under the
captions "Compensation of Directors" and "Executive Compensation"
in the Company's proxy statement to be filed pursuant to
Regulation 14A, which information is incorporated herein by
reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
          MANAGEMENT.

     Information required by Item 12 is set forth under the
captions "Principal Stockholders" and "Stock Ownership of
Directors, the Nominees for Directors and Executive Officers" in
the Company's proxy statement to be filed pursuant to Regulation
14A, which information is incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

     Information required by this Item is set forth under the
caption "Certain Transactions" in the Company's proxy statement
to be filed pursuant to Regulation 14A, which information is
incorporated herein by reference.

                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
          FORM 8-K.

     (a) (1)   Financial Statements:  The financial statements
               filed as a part of this report are listed in
               Part II, Item 8.

     (a) (2)   Financial Statement Schedules:  None.

     (a) (3)   Exhibits

          2.1  Asset Purchase Agreement, dated September 10, 1997
               among Les Equipments Sportif Davtec, Inc. USA
               Skate Corporation, California Pro Sports, Inc.,
               Rawlings Canada, Inc. and the Company, included as
               Exhibit 2.1 to the Company's Form 8-K filed on
               October 21, 1997 is hereby incorporated herein by
               reference.


<PAGE> 



          3.1  Certificate of Incorporation, included as Exhibit
               3.1 to the Company's Registration Statement on
               Form S-1 (File No. 33-77906), is hereby
               incorporated herein by reference.

          3.2  By-Laws, included as Exhibit 3.2 to the Company's
               Registration Statement on Form S-1 (File No.
               33-77906), is hereby incorporated herein by
               reference.

          3.3  By-Law amendment included as exhibit 3.3 to the
               Company's Form 10-K for the fiscal year ended
               August 31, 1996, is hereby incorporated herein by
               reference.

          4.1  Rights Agreement dated as of July 1, 1994 between
               the Company and Boatmen's Trust Company as Rights
               Agent, included as Exhibit 4.1 to the Company's
               Form 10-Q for the quarter ended June 30, 1994, is
               hereby incorporated herein by reference.

          4.2  Amendment of Rights Agreement dated November 21,
               1997 between the Company, Boatmen's Trust Company
               and Chase Mellon Shareholder Services, Inc.,
               included as Exhibit 4.2 to the Company's Form 8-K
               dated November 21, 1997 is hereby incorporated
               herein by reference.

          4.3  Common Stock Purchase Warrant dated November 21,
               1997 issued by the Company to Bull Run Corporation
               included as Exhibit 4.1 to the Company's Form 8-K
               dated November 21, 1997 is hereby incorporated
               herein by reference.

          10.1 Amended and Restated Credit Agreement dated as of
               September 12, 1997 among the Company, The First
               National Bank of Chicago, as agent, and certain
               lenders named therein included as Exhibit 99.1 to
               the Company's Form 8-K filed on October 21, 1997
               is hereby incorporated herein by reference.

          10.2 Assets Transfer Agreement dated as of July 8, 1994
               by and among Figgie, Figgie Licensing Corporation,
               Figgie International Real Estate, Inc., Figgie
               Properties, Inc. and the Company, included as
               Exhibit 10.1 to the Company's Form 10-Q for the
               quarter ended June 30, 1994, is hereby
               incorporated herein by reference.

          10.3 Transitional Services Agreement dated as of July
               8, 1994 between Figgie and the Company, included
               as Exhibit 10.2 to the Company's Form 10-Q for the
               quarter ended June 30, 1994, is hereby
               incorporated herein by reference.



<PAGE> 



          10.4 Tax Sharing and Separation Agreement dated July 8,
               1994 between the Company and Figgie, included as
               Exhibit 10.3 to the Company's Form 10-Q for the
               quarter ended June 30, 1994, is hereby
               incorporated herein by reference.

          *10.5     The Company's 1994 Long-Term Incentive Plan,
                    included as Exhibit A to the Company's proxy
                    statement dated December 9, 1994, is hereby
                    incorporated herein by reference.

          *10.6     The Company's 1994 Non-Employee Directors'
                    Stock Plan, included as Exhibit B to the
                    Company's proxy statement dated December 9,
                    1994, is hereby incorporated herein by
                    reference.

          10.7 Amendment Agreement between Rawlings Sporting
               Goods Company and ASICS Corporation, dated January
               21, 1991, included as Exhibit 10.6 to the
               Company's Registration Statement on Form S-1 (File
               No. 33-77906), is hereby incorporated herein by
               reference.

          *10.8     Form of Indemnity Agreement entered into with
                    Directors and executive officers, included as
                    Exhibit 10.7 to the Company's Form 10-K for
                    the fiscal year ended August 31, 1994, is
                    hereby incorporated herein by reference.

          *10.9     Form of Severance Agreement entered into with
                    executive officers included as Exhibit 10.8
                    to the Company's Form 10-K for the year ended
                    August 31, 1995 is hereby incorporated herein
                    by reference.

          10.10     Investment Purchase Agreement dated
                    November 21, 1997 between the Company and
                    Bull Run Corporation, included as
                    Exhibit 99.1 to the Company's Form 8-K dated
                    November 21, 1997 is hereby incorporated
                    herein by reference.

          10.11     Standstill Agreement dated November 21, 1997
                    between the Company and Bull Run Corporation,
                    included as Exhibit 99.2 to the Company's
                    Form 8-K dated November 21, 1997 is hereby
                    incorporated herein by reference.

          10.12     Registration Rights Agreement dated
                    November 21, 1997 between the Company and
                    Bull Run Corporation, included as
                    Exhibit 99.3 to the Company's Form 8-K dated
                    November 21, 1997 is hereby incorporated
                    herein by reference.

*    Management contract or compensatory plan or arrangement
     required to be filed as an exhibit pursuant to the Item
     14(c) of this report.


<PAGE> 


          13.  Annual Report to Stockholders for the Fiscal Year
               Ended August 31, 1997.

          21.  Subsidiaries of the Company

          23.  Consent of Arthur Andersen LLP.

     (b)       Reports on Form 8-K

               There are no reports filed on Form 8-K for the
               quarter ended August 31, 1997.


<PAGE> 

                            SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Company has duly caused this
report to be signed on its behalf by the undersigned, thereunto
duly authorized.

                              RAWLINGS SPORTING GOODS COMPANY,
                              INC.


Date:  November 20, 1997      By:  /s/ Paul E. Martin
                              Paul E. Martin
                              Chief Financial Officer

     Pursuant to the requirements of the Securities Exchange Act
of 1934, this report has been signed by the following persons on
behalf of the Company and in the capacities and on the date
indicated.

     SIGNATURE                          DATE

By:  /s/ Howard B. Keene                November 20, 1997
     Howard B. Keene
     Chief Executive Officer and President
     (Principal Executive Officer)

By:  /s/ Paul E. Martin                 November 20, 1997
     Paul E. Martin
     Chief Financial Officer
     (Principal Financial Officer 
      and Accounting Officer)

By:  /s/ Andrew N. Baur                 November 20, 1997
     Andrew N. Baur
     Chairman of the Board and Director

By:  /s/ Linda L. Griggs                November 20, 1997
     Linda L. Griggs
     Director

By:  /s/ Michael McDonnell              November 20, 1997
     Michael McDonnell
     Director

<PAGE> 


By:  /s/ Michael J. Roarty              November 20, 1997
     Michael J. Roarty
     Director

By:  /s/ William C. Robinson            November 20, 1997
     William C. Robinson
     Director





                                                  EXHIBIT 13.1

The following table sets forth selected historical consolidated
financial data for the business conducted by Rawlings Sporting
Goods Company, Inc. (Rawlings or the Company) for the years ended
August 31, 1997, 1996 and 1995, the eight months ended August 31,
1994 and each of the two years ended December 31, 1993.

                                              Eight
                                              Months
                                              Ended       Years Ended 
(Amounts in          Years Ended August 31,  August 31,  December 31,
thousands 
except per            1997     1996     1995    1994      1993      1992
share date)

INCOME STATEMENT 
DATE:/1/
 Net revenues      $147,600 $149,735 $144,141  $81,174  $139,615  $135,810
 Operating income    11,880   11,666   11,598   2,935     7,138     12,400
 Net income           5,470    5,272    4,584   1,335     3,922      7,112
 Net income per 
  share                0.71     0.69     0.60     N/A      N/A        N/A

BALANCE SHEET DATA: 
Total assets       $101,264 $102,252  $97,783 $93,752   $67,616    $71,097
Long-term debt, 
  including current
  maturities         32,673   38,700   43,900  39,480     1,262      1,762

(1)  Net income per share has not been presented for each period because,
     prior to July 8, 1994, the Company's predecessor was a division of
     Figgie International, Inc. (the former parent) and had no separately
     issued equity securities. 
               
NET REVENUES BY PRINCIPAL PRODUCT LINE (UNAUDITED)

                                        Eight
                                        Months
                                        Ended     Years Ended 
(Amounts in   Years Ended August 31,  August 31,  December 31,
millions)      1997     1996     1995    1994    1993     1992

Equipment:     $80.8    $88.3    $86.9   $44.3   $83.7    $83.5
 Baseball       28.7     24.2     23.2    13.9    21.7     19.7
 Basketball, 
  football and 
  volleyball    16.4     14.3     10.2     5.1     9.9      9.3
Apparel          7.5     7.7      9.5      7.6     9.5      9.2
International    6.5     6.9      6.2      5.6     4.5      4.3
Licensing        7.7     8.3      8.0      4.7    10.3      9.8
Net revenues   147.6    $149.7   $144.1  $81.2   $139.6   $135.8



<PAGE>


FINANCIAL CONTENTS

Financial Highlights               Consolidated Statements of
                                   Cash Flows

Management's Discussion and        Notes to Consolidated 
Analysis of Results of Operations  Financial Statements
and Financial Condition            

Consolidated Statements of Income  Report of Independent Public
                                   Accountants    

Consolidated Balance Sheets        Stockholders Information 

Consolidated Statements of         
Stockholders' Equity               



MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS
OF OPERATIONS AND FINANCIAL CONDITION

Cautionary Statements

     Cautionary statements identifying important factors that
could cause the Company's future results to differ materially
from past results, or those contemplated by statements herein
regarding matters other than historical fact (i.e., forward-
looking statements), are described in, and incorporated by
reference from, the Company's 1997 Annual Report on Form 10-K.

YEAR ENDED AUGUST 31, 1997 COMPARED TO THE YEAR
ENDED AUGUST 31, 1996

Results of Operations

     Net revenues for the year ended August 31, 1997 (1997) were
$147,600,000, or 1.4 percent below net revenues of $149,735,000
for the year ended August 31, 1996 (1996).  Lower net revenues
from baseball-related products, partially offset by higher net
revenues from basketball, football and volleyball equipment and
apparel were primarily responsible for the decrease.  Net
revenues of baseball-related products decreased 8.5 percent
resulting from a) lower sales of baseball gloves as a result of
significant reductions at two major warehouse club chains who
decided to stop selling baseball-related products and to a
reduction in net revenues at a third major account, which entered
the selling season with excess inventory and b) lower sales of
baseballs primarily as a result of reduced net revenues from
memorabilia baseballs.  In early fiscal 1998, one of the
warehouse clubs decided to re-enter the baseball category and has
placed an order for shipment in the first quarter of fiscal 1998. 
Net revenues for basketball, football and volleyball equipment
increased 18.6 percent as a result of higher net revenues related
to major <PAGE> corporate promotions and increased back-to-school
programs.  Apparel net revenues increased 14.7 percent as a
result of increases in both the custom and stock uniform
business.  The Company expects continued double digit growth in
the apparel category.

     In September, 1997, the Company purchased the assets of the
Victoriaville hockey business which has approximately $14.0
million in annual revenues.  The purchase of the Victoriaville
hockey business and continued improvement in the overall health
of the sport of baseball indicates that double digit growth in
net revenues is possible in 1998.

     Gross margin in 1997 was 30.8 percent, down 0.2 of a point
from the 1996 gross margin of 31.0 percent.  Increased net
revenues of lower margin products including basketball, football
and volleyball equipment and apparel were primarily responsible
for the decrease.  The Company achieved continued improvement in
the gross margin on apparel products in 1997 and expects further
improvement in 1998.

     Selling, general and administrative (SG&A) expenses for 1997
of $33,609,000 were $1,141,000, or 3.3 percent below SG&A expense
of $34,750,000 in 1996.  As a percent of net revenues, the SG&A
expenses in 1997 were 22.8 percent compared to 23.2 percent in
1996.  Lower royalties, commissions and advertising and promotion
costs were primarily responsible for the decrease.

     Interest expense of $3,115,000 in 1997 decreased 14.8
percent from $3,656,000 in 1996 as a result of lower average
borrowings and average interest rates.

     The effective tax rate of 37.0 percent in 1997 was 4.9
points higher than the effective tax rate of 32.1 percent in
1996.  The increase in the effective tax rate is the result of
1996 including an adjustment for the lower foreign effective tax
rates on a portion of the Company's income generated and
indefinitely reinvested in Costa Rica.  The Company expects the
1998 effective tax rate, based on its current mix of domestic and
foreign earnings, to be between 37.0 percent and 38.0 percent.


YEAR ENDED AUGUST 31, 1996 COMPARED TO THE YEAR
ENDED AUGUST 31, 1995

Results of Operations

     Net revenues for 1996 were $149,735,000, or 3.9 percent
higher than net revenues of $144,141,000 for the year ended
August 31, 1995 (1995).  Higher apparel, baseball, basketball and
football and licensing net revenues partially offset by lower
international net revenues were primarily responsible for the
increase.  The 1.6 percent increase in baseball net revenues was
the result of an increase in sales of baseballs and protective
equipment offset by a decline in sales of baseball gloves.  The
increase in sales of baseballs was primarily the result of
increased <PAGE> memorabilia sales including the Cal Ripken, Jr. and
Mickey Mantle commemorative baseballs.  The decline in net
revenues from baseball gloves was primarily the result of poor
retail sell-through in 1995 that resulted in lower orders and
shipments of baseball gloves in 1996.  Basketball and football
net revenues increased 3.9 percent primarily as a result of
expanded distribution and increased market share for basketballs. 
Licensing net revenues increased 11.3 percent as a result of
increased sales by virtually every domestic and international
licensee.  International net revenues declined as a result of a
32.3 percent decline in net revenues in Canada, partially offset
by a 26.5 percent increase in international net revenues in
countries other than Canada.  The decrease in Canada was
primarily the result of lower baseball net revenues resulting
from reduced popularity of baseball in Canada.  In addition,
overall retail sales in Canada were slow as a result of less
favorable economic conditions than the United States.  The other
international growth was primarily concentrated in Latin America.

     Gross margin in 1996 was 31.0 percent, down 0.2 points from
the 1995 gross margin of 31.2 percent.  Increased net revenues of
lower margin products including apparel and basketball and
football, along with lower sales of baseball gloves, one of the
Company's higher margin products, were primarily responsible for
the decrease.  The Company achieved improvement in the gross
margins on apparel products in 1996.

     SG&A expenses for 1996 were $34,750,000 or $1,306,000, or
3.9 percent, higher than 1995 SG&A expenses of $33,444,000.  As a
percent of net revenues, the SG&A expenses in 1996 and 1995 were
23.2 percent.  Higher royalties and advertising and promotional
costs, partially offset by lower total salaries and wages and
professional fees, were primarily responsible for the increase in
SG&A expenses.

     Interest expense of $3,656,000 decreased 3.1 percent as a
result of lower average interest rates and lower average
borrowings.

     The effective tax rate of 32.1 percent in 1996 was 7.1
points lower than he effective tax rate of 39.2 percent in 1995. 
The decrease in the effective tax rate is the result of lower
foreign effective tax rates on a portion of the Company's income,
generated and indefinitely reinvested in Costa Rica, which
reduced the income tax provision by $554,000.

Seasonality

     Net revenues of baseball equipment and team uniforms are
highly seasonal.  Customers generally place orders with the
Company for baseball-related products beginning in August for
shipment beginning in November (pre-season orders).  These pre-
season orders from customers historically represented
approximately 65 percent to 75 percent of the customers'
anticipated needs for the entire baseball season.  The amount of
these pre-season orders generally determine the Company's net
revenues and profitability between November 1 and March 31.  The
Company then receives additional orders (fill-in orders) which
depend upon customers' actual sales of products during the
baseball season (sell-through).  Fill-in orders are typically
received by the <PAGE> Company between February and May.  These orders
generally represent approximately 25 to 35 percent of the
Company's sales of baseball-related products during a particular
season.  Pre-season orders for certain baseball-related products
from certain customers are not required to be paid until early
spring.  These extended terms increase the risk of collectibility
of accounts receivable.  An increasing number of customers are on
automatic replenishment systems therefore more orders are
received on a ship-at-once basis.  This change has resulted in
shipments to the customer closer to the time the products are
actually sold.  This trend has and may continue to have the
effect of shifting the seasonality and quarterly results of the
Company with higher inventory and debt levels required to meet
orders for immediate delivery.  The sell-through of baseball-
related products also affects the amount of inventory held by
customers at the and of the season which is carried over by the
customer for sale in the next baseball season.  Customers
typically adjust their pre-season orders for the next baseball
season to account for the level of inventory carried over from
the preceding baseball season.  Football equipment and team
uniforms are both shipped by the Company and sold by retailers
primarily in the period between March 1 and September 30.  Hockey
equipment and uniforms are shipped by the Company primarily in
the period from May 1 to October 31.  Basketballs and team
uniforms generally are shipped and sold throughout the year. 
Because the Company's sales of baseball-related products exceed
those of its other products, Rawlings' business is seasonal, with
its highest net revenues and profitability recognized between
November 1 and April 30.

Interest Rate Management Activates

     The Company has engaged in interest rate management
activities with the objective of limiting exposure to interest
rate increases related to the Company's long-term debt and
converting a portion of the Company's variable rate debt to a
fixed rate.  The interest rate management activity objectives are
achieved through the use of interest rate swaps as described in
Note 8 to the financial statements.

Environmental Matters

     The Company is subject to various federal, state and local
environmental laws relating to air emissions, water discharges,
and the storage, handling, disposal and remediation of petroleum
and hazardous substances.  Pursuant to these laws, the Company is
conducting environmental investigation and remediation activities
at its Adirondack facility in Dolgevile, New York with respect to
the release of wood pitch into surrounding soil and surface
water.  The final cost of investigating and remediating the
contamination at the Adirondack facility described above cannot
be determined until the remediation is complete.  However, based
on current estimates the Company believes the $893,000 accrued at
August 31, 1997 is adequate.  The Company further believes that
any additional expenses will not have a material adverse effect
on the Company's financial condition, results of operation or
cash flows.  At this time, the Company does not anticipate
incurring additional costs related to other environmental matters
that will be material to its financial condition, results of
operations or cash flows.


<PAGE> 



Liquidity and Capital Resources

     The Company's primary sources of liquidity are cash provided
by operating activities and the $90,000,000 amended and restated
credit agreement with a bank group more fully described in Note 9
to the financial statements.  The Company's primary use of cash
is to fund its working capital needs, capital expenditures and
debt service requirements.  The Company's working capital
requirements are seasonal with higher investments in working
capital generally required in the period that begins in August
and ends in April of the succeeding year.  The change in the
timing of orders and shipments to retailers closer to when the
products are actually sold to the retailers' customers may
increase the amount of working capital required by the Company
and may increase required levels of long-term debt.  Detailed
information on the Company's cash flows is presented in the
consolidated statements of cash flows.

Year Ended August 31, 1997

     Operating cash flows of $8,551,000 were primarily the result
of net income adjusted for non cash charges and lower inventory
levels partially offset by lower accounts payable and higher
accounts receivable.  Operating cash flows were $3,321,000 higher
than 1996 primarily as a result of lower inventory levels and a
smaller increase in accounts receivable partially offset by a
reduction in accounts payable in 1997 compared to an increased in
1996.  Investing activities used cash of $2,844,000 primarily for
capital expenditures for normal property and plant improvements,
the upgrading of certain plants to improve production capacity
and efficiency and to upgrade the Company's systems.  With the
ongoing upgrade of the Company's systems and other planned
expenditures for improved production efficiencies the Company
expects capital expenditures of $3,000,000 to $3,500,000 in 1998. 
Financing activities used cash of $5,764,000 which includes a net
debt repayment of $6,027,000 partially offset by issuance of
common stock of $263,000.

     The Company believes that cash flow from operations and
unused borrowing capacity under the credit agreement should be
sufficient to fund its anticipated working capital needs, capital
expenditures and debt service requirements for the foreseeable
future.  However, because future cash flows and the availability
of financing depend on a number of factors, including prevailing
economic conditions and financial, business and other factors
beyond the Company's control, no assurances can be given in this
regard.

Year Ended August 31, 1996

     Operating cash flows of $5,230,000 were primarily the result
of net income adjusted for non cash charges partially offset by
increased accounts receivable and inventories.  Operating cash
flows were $1,369,000 higher than 1995 primary as a result of
higher net income and changes in various components of working
capital.  Investment activities used cash of $1,193,000 for
capital expenditures for normal property and plant improvements
and the upgrading of certain plants to improve production
capacity and efficiency.  Financing activities <PAGE> used cash of
$4,585,000 which included a net debt repayment of $5,200,000
partially offset by issuance of common stock of $340,000 and a
final purchase price settlement with the former parent of
$275,000.

Year Ended August 31, 1995

     Operating cash flows of $3,861,000 were primarily the result
of net income adjusted for non cash charges partially offset by
increased inventories and changes in other components of working
capital.  Investing activities used cash of $2,119,000 for
capital expenditures for normal property and plant improvements
and the upgrading of certain Company plants to improve production
capacity and efficiency.  Financing activities used cash of
$1,954,000 which included a payment to the former parent of
$6,456,000 partially offset by $4,420,000 of net additional
borrowings under the credit agreement.

CONSOLIDATED STATEMENTS OF INCOME


                                   Years Ended August 31, 
(Amounts in thousands, 
except per share date)             1997    1996     1995

Net revenues                  $147,600   $149,735 $144,141
Cost of goods sold             102,111    103,319   99,099

  Gross profit                  45,489     46,416   45,042
Selling, general and 
  administrative 
  expenses                      33,609     34,750   33,444

  Operating income              11,880     11,666   11,598
Interest expense                 3,115      3,656    3,773
Other expense, net                  83        250      285

  Income before income taxes     8,682      7,760    7,540
Provision for income taxes       3,212      2,488    2,956

     Net income                $ 5,470   $ 5,272  $  4,584

Net income per share           $  0.71   $  0.69  $  0.60
Average number of common 
 shares outstanding              7,712     7,680    7,652


The accompanying notes are an integral part of these consolidated
statements.<PAGE>


<PAGE> 



CONSOLIDATED BALANCE SHEETS

                                               August 31, 
(Amounts in thousands, 
excepts share and per 
share data)                                  1997      1996
Assets
Current assets:
  Cash and cash equivalents              $    732 $    789
  Accounts receivable,                   
   net of allowance of $1,627            
   and $1,498 respectively                 32,968   30,090 
    Inventories                            29,781   32,415
    Prepaid expenses                          935    1,472
    Deferred income taxes                   4,083    3,162

          Total current assets             68,499   69,928
Property, plant and equipment, net          9,802    7,860
Other assets                                  760      698
Deferred income taxes                      22,203   25,766
         Total assets                    $101,264 $102,252

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
    Current portion of long-term debt    $    59   $   ---
    Accounts payable                        7,856    9,119
     Accrued liabilities                    9,901    8,461
          Total current liabilities        17,816   17,580
Long-term debt, less current maturities    32,614   38,700
Other long-term liabilities                10,637   11,508
          Total liabilities                61,067   67,788

Stockholders' equity:
  Preferred stock, $.01 par value 
   per share, 10,000,000 shares 
   authorized, no shares issued and
       outstanding                            ---      ---
  Common stock, $.01 par value 
    per share, 50,000,000 shares 
    authorized, 7,725,814 and 
    7,697,527 shares issued and 
    outstanding, respectively                  77       77

  Additional paid-in capital               26,083   25,820
  Retained earnings                        14,037    8,567

       Stockholders' equity                40,197   34,464

       Total liabilities and 
          stockholders' equity           $101,264 $102,252


The accompanying notes are an integral part of these consolidated
balance sheets.


<PAGE> 



CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

     Common Stock             
                                         
(Amounts in 
thousands,                                  Additional  Retained
except share                                 Paid-in    Earnings   
data)                   Shares     Amount    Capital   (Deficit) Total
Balance, 
  August 31, 1994      7,650,081     $77     $25,123   $(1,289)  $23,911
Net income                  --        --        --       4,584     4,584
Issuance of 
 common stock              6,827      --         82      --         82

Balance, 
  August 31, 1995       7,656,908      77      25,205     3,295    28,577
Net income                    --       --         --      5,272     5,272
Issuance of 
 common stock              40,619       --        340      --         340
Final settlement 
 with former parent            --       --        275      --         275

Balance, 
  August 31, 1996        7,697,527      77      25,820     8,567    34,464
Net income                      --      --         --      5,470     5,470
Issuance of 
  common stock              28,287      --         263      --         263

BALANCE, 
AUGUST 31, 1997          7,725,814      $77    $26,083   $14,037   $40,197


The accompanying notes are an integral part of these consolidated statements.




<PAGE> 



CONSOLIDATED STATEMENTS OF CASH FLOWS

                                     Years Ended August 31, 
(Amounts in thousands)               1997    1996      1995
Cash flows from operating activities:
   Net income                        $5,470  $5,272    $4,584
   Adjustments to reconcile net income 
    to net cash provided by operating 
    activities:
        Depreciation and amortization 1,220     1,123     1,008
        Gain on sale of equipment      (150)     --        --
        Deferred taxes                2,642     1,857     2,418

   Changes in operating assets and 
     liabilities:
         Accounts receivable, net    (2,878) (5,927)     (871)
          Inventories                 2,634  (1,069)   (3,934)
          Prepaid expenses              537     135      (397)
          Other assets                 (242)     60      (348)
          Accounts payable           (1,263)  2,731     1,097
           Accrued liabilities and
             other                      581     1,048       304

Net cash provided by operating
   activities                         8,551     5,230     3,861

Cash flows from investing activities:
    Capital expenditures             (2,994) (1,193)   (2,119)
    Proceeds from sale of equipment     150     --        --

Net cash used in investing
  activities                         (2,844)   (1,193)   (2,119)

Cash flows from financing activities:
    Net (repayments) borrowings of 
      long-term debt                 (6,027) (5,200)    4,420
    Issuance of common stock            263       340        82
    Payment from (to) former parent 
      related to purchase price
       settlement                        --       275    (6,456)

Net cash used in financing
  activities                         (5,764)   (4,585)   (1,954)

Net decrease in cash and cash
   equivalents                          (57)     (584)      (212)
Cash and cash equivalents,
 beginning of year                      789     1,337      1,549

Cash and cash equivalents,
  end of year                        $  732    $  789    $ 1,337

Supplemental disclosures of cash 
 flow information:
    Cash paid during the year for;
       Interest                      $3,159  $3,548    $3,899
       Income taxes                     383     247       459


The accompanying notes are an integral part of these consolidated statements.



<PAGE> 



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(Amounts in thousands, except share and per share data)

1.   Summary of Significant Accounting Policies

     Principles of Consolidation

          The consolidated financial statements include the
accounts of Rawlings Sporting Goods Company, Inc. and all of its
subsidiaries (Rawlings or the Company).  All significant
intercompany transactions have been eliminated.

     Cash and Cash Equivalents

          Cash equivalents consist of short-term, highly liquid
investments with a maturity when purchased of three months or
less.

     Inventories

          Inventories are valued at the lower of cost or net
realizable value with cost principally determined on a first-in,
first-out method.  Cost includes materials, labor and overhead.

     Property, Plant and Equipment, Net

          Property, plant and equipment is stated at cost and
depreciation is generally computed on a straight-line basis.  The
principal rates of depreciation are as follows:

     Buildings and improvements . . . . . . . . . .  20-30 years
     Machinery and equipment  . . . . . . . . . . .   5-12 years
     Other . . . . . . . . .  . . . . . . . . . . .   4-10 years



<PAGE> 



     Income Taxes

          Deferred income taxes are recorded for temporary
differences in reporting income and expenses for tax and
financial statement purposes in accordance with Statement of
Financial Accounting Standards No. 109, Accounting for Income
Taxes (SFAS No. 109).

     Financial Instruments

          The fair value of the Company's financial instruments
approximate their carrying amounts.  Fair value for all financial
instruments other than long-term debt, for which no quoted market
prices exist, were based on appropriate estimates.  The value of
the Company's long-term debt is estimated based on market prices
for similar issues or on the current rates offered to the Company
for debt of the same remaining maturities.

     Net Income Per Share

          Net income per share is based on the weighted average
number of common shares outstanding during each year.

     Segment Reporting

          The Company is engaged principally in one line of
business, the manufacturing, procurement and sale of sporting
goods and related products.

     Reclassification

          Certain reclassifications have been made to the prior
year financial statements to conform with the current year
presentation.

     Use of Estimates

          These financial statements have been prepared on the
accrual basis of accounting, which require the use of certain
estimates by management, in determining the Company's assets,
liabilities, revenues and expenses.  Resolution of certain
matters could differ significantly from the resolution that is
currently expected.

2.   Inventories

     Inventories consist of the following:




<PAGE> 




                                             August 31,
                                          1997         1996

Raw materials                          $ 5,571         $ 5,624
Work in process                          2,027           1,899
Finished goods                          22,183         24,892
Inventories                            $29,781        $32,415


3.   Property, Plant and Equipment, Net

     Property, plant and equipment consists of the following:


                                                August 31,
                                          1997         1996

Buildings and improvements              $ 5,926        $ 5,412
Machinery and equipment                  14,350         12,709
Other                                     2,697          2,348
Total property, plant and equipment      22,973         20,469
Less - Accumulated depreciation         (13,171)       (12,609)
Property, plant and equipment, net      $ 9,802        $ 7,860


4.   Supplemental Income Statement Information

     Set forth below is a comparative summary of certain net
revenue and expense items:

                                   1997      1996      1995

Licensing revenues                 $6,531    $6,880    $6,169
Operating lease expenses            2,300     2,426      2,172
Royalty and licensing expenses      5,028     5,536      4,986
Research and development expenses      54       238        540


5.   Foreign Currency Transactions

     For 1997, 1996 and 1995, the foreign currency transaction
gains (losses) included in determining net income were $(25),
$(12) and $91, respectively.


<PAGE> 


6.   Income Taxes

     The income tax provision (benefit) is as follows:
     
                              1997           1996           1995
Current:
   Federal                    $ 472          $ 564         $ 557
   State and other               98             67           (19)

    Total current               570            631           538

Deferred:
   Federal                    2,464          1,658          2,082
   State and other              178            199          336

     Total deferred           2,642          1,857          2,418

      Total income tax 
       provision              $3,212         $2,488        $2,956

     A reconciliation between the provision for income taxes
computed at the Federal statutory rate and the rate used for
financial reporting purposes is as follows:


                                1997         1996           1995
                          Amount     %  Amount    %    Amount    %

Expected provisions      $3,039    35.0 $2,716    35.0 $2,369    35.0
at the statutory rate    
State and other taxes, 
  net of federal tax
  benefit                   365     4.2    326     4.2    317      4.2
Lower tax rates on 
  foreign income           (118)   (1.4)  (554)   (7.1)    --       --
Other                       (74)   (0.8)    --      --     --       --

Total income tax 
  provision              $3,212    37.0 $2,488    32.1 $2,956    39.2

     The significant components of deferred taxes which are included in the
accompanying balance sheets are as follows:




<PAGE> 



                                    1997                   1996
                             Deferred  Deferred      Deferred  Deferred
                             Tax       Tax           Tax       Tax
                             Assets    Liabilities   Assets    Liabilities

Intangible assets             $23,837   $----          $25,348   $----
Operating loss carryforwards      128    ----            2,141    ----
Foreign tax credits             1,042    ----              748    ----
Allowance for doubtful 
  accounts                        647    ----              596     ---
Environmental reserve             346    ----              391     ---
Inventory                         609    ----              388     ---
Other accruals                    904    ----               --     ---
Other                              --    ----               --     684

Total                         $27,513   $1,227    $29,612   $ 684     

     The Company believes a valuation allowance against deferred
income tax assets as of August 31, 1997 is not necessary.  The
company's net operating loss carryforwards expire in 2009 and
2010.

     Income taxes have not been provided on the undistributed
income (approximately $1,700) of a foreign subsidiary which the
Company does not intend to be remitted to the U.S.

7.   Accrued Liabilities

     Accrued liabilities consist of the following:


                                                 August 31,
                                             1997      1996

Salary, benefits and other taxes             $2,976    $3,487
Royalties                                     2,187       441
Payable to former parent                      1,346     1,342
Environmental and other                       3,392     3,191
Accrued liabilities                          $9,901    $8,461




<PAGE> 



8.   Long-Term Debt

     Long-term debt consists of the following:

     
                                                 August 31,
                                             1997       1996
Credit agreement with banks 
  due 1999, average interest
  rate of 6.78% and 6.86%, respectively      $32,350   $38,700
Obligation under capital lease, 
  average interest rate of 4.90%                 323       ---

Total debt                                    32,673    38,700
Less current maturities of long-term debt        (59)      ---

Total long-term debt                         $32,614   $38,700

     In 1997, the Company maintained a $72,000 variable rate
unsecured credit agreement with a bank group.  In September 1997,
the Company amended and restated the unsecured credit agreement
with a bank group which, among other matters, increased the
facility to $90,000 and extended the maturity date to September
1, 2002.  The amended and restated credit agreement, among other
matters, requires the Company to meet certain financial covenants
including a minimum fixed charge coverage, a required ratio of
maximum total debt to total capitalization, a minimum net worth
and restrictions on the Company's ability to pay cash dividends
to 50% of the Company's net income for the preceding year.  The
Company is in compliance with these covenants.  The available
borrowings under the amended credit agreement decline $4,000,
$5,000, $6,000 and $7,000 on September 1, 1998, 1999, 2000 and
2001, respectively.

     As of August 31, 1997 the Company had outstanding letters of
credit of $5,375 and available borrowing capacity of $34,275
under the credit agreement with banks.

     In October 1995 the Company entered into a two-year interest
rate swap agreement with a commercial bank under which the
Company receives a floating rate based on three month LIBOR
through September 1997 on $25,000 and pays a fixed rate of 6.5%. 
In October 1997, the Company entered into a two-year interest
rate swap agreement with a commercial bank under which the
Company receives a floating rate based on three month LIBOR
through October 1999 on $30,000 and pays a fixed rate of 6.75%. 
These transactions effectively convert a portion of the Company's
debt from a floating rate to a fixed rate.

     The Company uses interest rate swaps, with the objective of
reducing exposure to increases in short-term interest rates, by
fixing the interest rate on a portion of its debt for a period of
time.  The interest differential, to be paid or received on an
interest rate swap, is recognized as an adjustment to interest
expense as the differential occurs.


<PAGE> 



9.   Other Long-Term Liabilities

     In July 1994, Figgie International, Inc. (the former parent)
transferred the net assets of the Rawlings Business to the
Company.  The assets and liabilities transferred to Rawlings were
recorded at the predecessor's cost for financial reporting
purposes.  For tax purposes, the transaction results in a step-up
of the basis of the assets transferred determined by the fair
value paid by the Company for the Rawlings Business.  Under the
terms of a tax sharing and separation agreement between the
Company and the former parent, the Company is required to pay the
former parent 43% of the tax benefits resulting from the step-up
in the tax basis of the assets as the benefit of the step-up is
realized.  The obligation to pay the former parent not expected
to be paid in the next year is included in other long-term
liabilities.

10.  Employee Benefits

     Company-Sponsored Defined Contribution Plans

     Beginning December 1, 1994, substantially all US salaried
employees and certain US hourly employees are covered by a
defined contribution (Section 401(k)) plan that provides funding
based on a percentage of compensation.  The Company's
contributions to the plan were $242, $299 and $183 in 1997, 1996
and 1995, respectively.

     Multi-Employer Pension Plans

     Certain union employees participate in multi-employer
defined benefit pension plans.  Contributions to the plans were
$1,017, $956 and $839 in 1997, 1996 and 1995, respectively.

11.  Stock Options

     The 1994 Rawlings Long-Term Incentive Plan (the 1994
Incentive Plan) provides for the issuance of up to 625,000 shares
of Rawlings common stock upon the exercise of stock options and
stock appreciation rights, and as restricted stock, deferred
stock, stock granted as a bonus or in lieu of other awards and
other equity-based awards.  The 1994 Non-Employee Directors Stock
Plan (1994 Directors Stock Plan) provides for the issuance of up
to 50,000 shares of Rawlings common stock to non-employee
directors upon the exercise of stock options or in lieu of
director's fees.

     Stock options granted under the 1994 Incentive plan and the
1994 Directors Stock Plan have exercise prices equal to the
market price on the date of grant, vest over three to four years
from the date of grant and, once vested, are generally
exercisable over ten years following the date of grant.

     The Company has adopted the disclosure-only provisions of
Statement of Financial Accounting Standards No. 123, "Accounting
for Stock-Based Compensation." Accordingly, no <PAGE> compensation cost
has been recognized for the stock option plans.  Had compensation
cost for the Company's stock option plans been determined based
on the fair value at the grant date for awards in 1997 and 1996
consistent with the provisions of this statement, the Company's
net income and net income per share would have been as follows
(in thousands, except net income per share):

                                   1997           1996

Net income                         $4,910         $4,659
Net income per share               $ 0.64         $ 0.61

     The fair value of each option grant is estimated on the date
of grant using the Black-Scholes option-pricing model with the
following weighted-average assumptions used for grants in 1997
and 1996; dividend yield of 0%, expected volatility of 54.0%,
risk-free interest rate of 6.4% and 6.1% in 1997 and 1996,
respectively and expected life based on exercise periods of six
years.

     Option activity is as follows:

                                1997       1996          1995

Outstanding at
     beginning of period      483,185     346,610      313,266
Granted                       160,378     192,125       84,886
Exercised                     (1,000)     --             --
Cancelled                     (11,426)    (55,550)    (51,542)
Outstanding at end
    of period                 631,137     483,185     346,610
Shares exercisable            327,541     175,077      87,237
Price of stock options:
   Granted                 $8.31-$12.13 $7.88-$9.94  $9.63-$13.88
   Exercised                  $8.00          --        --
   Cancelled               $9.00-$9.75  $9.00-$13.88    $12.00
   Outstanding             $7.88-$13.88 $7.88-$13.88 $9.63-$13.88


     At August 31, 1997, 42,863 shares of Rawlings common stock
were available for future awards under the plans.

12.  Related Party Transactions

     The Company leased office space, through December 1995, from
a partnership in which one of the Company's board of directors
had a 40% ownership interest.  In December 1995, the <PAGE> director
sold his 40% ownership interest in the office space.  Lease
payments made during the period the outside director maintained
an ownership interest in the building were $233 and $390 in 1996
and 1995, respectively.

13.  Commitments and Contingencies

     Future minimum payments under noncancelable leases, royalty
and licensing agreements as of August 31, 1997 are as follows:

                                             Royalty and
                         Operating           Licensing
                         Leases              Agreements

Fiscal 1998              $1,368                   $3,855
Fiscal 1999                 878                    2,979
Fiscal 2000                 679                    2,511
Fiscal 2001                 251                    2,482
Fiscal 2002                  69                    2,317
Thereafter                   --                      300
Total minimum lease 
  payments               $3,245                  $14,444

     One customer's purchases are 12%, 11% and 10% of net
revenues of Rawlings for 1997, 1996 and 1995, respectively.  No
other customers' purchases were greater than 10% of net revenues.

     In the normal course of doing business, Rawlings is subject
to various federal, state and local environmental laws.  Rawlings
currently is working with the New York State Department of
Environmental Conservation in addressing contamination relating
to past petroleum and waste storage practices at its facility in
Dolgeville, New York.  Rawlings believes that the environmental
costs accrued as of August 31, 1997 will be incurred over the
next several years.  Due to the uncertainty of recovery of costs
from insurance carriers and other potentially liable third
parties, Rawlings has not adjusted its accrual for environmental
costs to reflect potential recoveries from third parties.

     Rawlings is periodically subjected to product liability
claims and proceedings involving its patents and other legal
proceedings; such proceedings have not had a material adverse
effect on Rawlings.

     In the opinion of management, ultimate liabilities resulting
from pending environmental matters and other legal proceedings
will not have a material adverse effect on the financial
condition or results of operations of Rawlings.




<PAGE> 



14.  Subsequent Event

     In September 1997, the Company acquired the net assets of
the Victoriaville hockey business for $14.5 million in cash and
the assumption of approximately $2.5 million in current
liabilities.  The final purchase price is subject to a working
capital adjustment based on a formula outlined in the asset
purchase agreement.  The acquisition will be accounted for under
the purchase method.

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Stockholders of Rawlings Sporting Goods Company, Inc.:

     We have audited the accompanying consolidated balance sheets
of Rawlings Sporting Goods Company, Inc. (a Delaware corporation)
and subsidiaries (the Company or Rawlings) as of August 31, 1997
and 1996 and the related consolidated statements of income,
stockholders' equity and cash flows for each of the three years
in the period ended August 31, 1997.  These financial statements
are the responsibility of Rawlings' management.  Our
responsibility is to express an opinion on these financial
statements based on our audits.

     We conducted our audits in accordance with generally
accepted auditing standards.  Those standards require that we
plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial
statements.  An audit also includes assessing the accounting
principles used and significant estimates made by management, as
well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our
opinion.

     In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial position
of Rawlings Sporting Goods Company, Inc. and subsidiaries as of
August 31, 1997 and 1996, and the results of their operations and
their cash flows for each of the three years in the period ended
August 31, 1997, in conformity with generally accepted accounting
principles.

ARTHUR ANDERSEN LLP
St. Louis, Missouri
October 6, 1997



                                                       EXHIBIT 21
                                
                                
             RAWLINGS SPORTING GOODS COMPANY, INC.
                                

Rawlings Sporting Goods Company, Inc., a Delaware corporation
(the "Company") is the parent.  The subsidiaries of the Company,
each of which is wholly-owned by the Company, are as follows:

                                             Jurisdiction of 
                                             Incorporation or
Name                                         Organization

Rawlings de Costa Rica                            Costa Rica

Rawlings Sporting Goods Company of Missouri       Missouri

Rawlings Canada, Inc.                             Nova Scotia




                                                       EXHIBIT 23



            CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent public accountants, we hereby consent to the
incorporation by reference of our report included in this Form
10-K into the Company's previously filed Registration Statement
File No. 33-83958, dated September 14, 1994, and the Company's
previously filed Registration Statement No. 33-86354, dated
November 14, 1994



/s/ Arthur Andersen LLP

St. Louis, Missouri
November 20, 1997










<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S FORM 10-K FOR THE FISCAL YEAR ENDED AUGUST 31, 1997 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          AUG-31-1997
<PERIOD-END>                               AUG-31-1997
<CASH>                                             732
<SECURITIES>                                         0
<RECEIVABLES>                                   34,595
<ALLOWANCES>                                     1,627
<INVENTORY>                                     29,781
<CURRENT-ASSETS>                                68,499
<PP&E>                                          22,973
<DEPRECIATION>                                  13,171
<TOTAL-ASSETS>                                 101,264
<CURRENT-LIABILITIES>                           17,816
<BONDS>                                         43,251
                                0
                                          0
<COMMON>                                            77
<OTHER-SE>                                      40,120
<TOTAL-LIABILITY-AND-EQUITY>                   101,264
<SALES>                                        147,600
<TOTAL-REVENUES>                               147,600
<CGS>                                          102,111
<TOTAL-COSTS>                                  102,111
<OTHER-EXPENSES>                                33,609
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,115
<INCOME-PRETAX>                                  8,682
<INCOME-TAX>                                     3,212
<INCOME-CONTINUING>                              5,470
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,470
<EPS-PRIMARY>                                      .71
<EPS-DILUTED>                                      .71
        

</TABLE>


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