FOTOBALL USA INC
POS AM, 1996-07-23
SPORTING & ATHLETIC GOODS, NEC
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                                         As filed with the Securities and
                                         Exchange Commission on July _, 1996


                    SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, D.C. 20549                        

                    POST-EFFECTIVE AMENDMENT NO. 3
                                  TO
                               FORM SB-2

                        REGISTRATION STATEMENT
                                UNDER
                      THE SECURITIES ACT OF 1933

                          FOTOBALL USA, INC.
            (Name of small business issuer in its charter)

     Delaware                      3050                  33-0614889
    (State or                (Primary Standard             (I.R.S.
 jurisdiction of         Industrial Classification        Employer
incorporation or              Code Number)         Identification No.)
 organization)

                           3738 Ruffin Road
                     San Diego, California  92123
                            (619) 467-9900
                   (Address and telephone number, of
                registrant's principal executive offices
                    and principal place of business)

                            ______________

                            MICHAEL FAVISH
                            President and
                       Chief Executive Officer
                          Fotoball USA, Inc.
                           3738 Ruffin Road
                     San Diego, California  92123
                           (619) 467-9900
                 (Name, address and telephone number
                        of agent for service)
                              ___________

                              Copies to:
                       CHARLES I. WEISSMAN, ESQ.
               Shereff, Friedman, Hoffman & Goodman, LLP
                     919 Third Avenue, 20th Floor
                      New York, New York  10022
                            (212) 758-9500
                   Telecopier No.:  (212) 758-9526
                              ___________

Approximate date of proposed sale to the public:  As soon as
practicable after this Registration Statement becomes effective.

The Registrant hereby amends this Registration on such date or dates as may be
necessary to delay its effective date until the Registrant shall file a further
amendment which specifically states that this Registration Statement shall 
become effective in accordance with Section 8(a) of the Securities Act of 1933
or until the Registration Statement shall become effective on such date as the
Commission, acting pursuant to said Section 8(a) may determine. 
<PAGE>

Item 27: Exhibits and Financial Statement Schedules.

(a) Exhibits

     1.1      Form of Underwriting Agreement.(1)

     3.1(2)   Amended and Restated Certificate of Incorporation.(2)

     3.2(2)   Amended and Restated By-laws.(2)

     4.1      Form of Representative's Unit Purchase Option.(2)

     4.2      Form of Warrant Agreement.(2)

     4.3      Specimen Warrant Certificate.(3)

     4.4      Specimen Stock Certificate.(3)

     5.1      Opinion of Shereff, Friedman, Hoffman & Goodman, LLP.(3)

    10.1(3)   License Agreement with Major League Baseball Properties,Inc.(2)

    10.1(4)   License Agreement with Major League Baseball Players 
              Association.(4) 

    10.1(5)   License Agreement with National Football League Properties,Inc.(5)

    10.1(6)   Trademark License Agreement with Goodyear Tire & Rubber
              Company.(6)

    10.1(10)  Agreement with Chevron USA, Inc. dated as of October 10, 1995.(6)

    10.2(2)   Settlement Agreement and Mutual Release with Leon Krajian dated
              June 11, 1993.(4)

    10.3*     1994 Stock Option Plan of the Company, as amended.(7)

    10.3(1)*  Form of Stock Option Agreement.(5)

    10.3(2)*  Form of Directors' Stock Option Agreement.(5)

    10.3(3)*  Stock Option Agreement dated as of November 9, 1994 with
              David G. Forster.(5)

    10.3(4)*  Form of Stock Option Agreement dated June 1, 1994 with
              Sabin C. Streeter.(5)

    10.4(1)*  Form of Employment Agreement with Michael Favish.(3)

    10.4(3)*  Amended and Restated Consulting Agreement with Robert Weingarten
              effective January 1, 1996.(6)

    10.4(4)*  Consulting Agreement with Robert Weingarten dated as of 
              June 1, 1994.(2)

    10.4(5)   Consulting Agreement with Universal Marketing Services Ltd. 
              ("UMS") dated January 1, 1995.(6)

    10.4(6)   Consulting Agreement with UMS dated January 1, 1996.(6)

    10.4(7)   Stock Option Agreement dated May 9, 1995 with UMS.(6)

    10.4(8)   Consulting Agreement with ADR Management Group Ltd. dated
              August 1, 1995.(6)

    10.4(9)*  Employment Agreement with Fred Ostern effective 
              January 1, 1996.(8)

    10.5      Lease, dated February 4, 1994, by and between the Company and 
              George and Marcel Jach, with respect to 3738 Ruffin Road,
              San Diego, California.(4)

    10.6      Form of Representative's Financial Consulting Agreement with
              the Company.(2)

    10.7(1)   Securities Purchase Agreement, dated as of March 24, 1994, by
              and between the Company, each of the Purchasers listed on 
              Schedule A thereto.(4)

    10.7(2)   Form of Bridge Warrant, dated March 24, 1994, issued to the 
              Purchasers.(4)

    10.7(3)   Form of Bridge Note, dated March 24, 1994, by the Company to the
              Purchasers.(4)

    10.8(1)   Form of Debentures.(4)

    10.8(2)   Form of Amendment and Waiver Agreement by and between the Company
              and each of the Debenture Holders.(4)

    10.8(3)   First Amendment to Amendment and Waiver Agreement.(4)

    10.8(4)   Form of Second Amendment to Amendment and Waiver Agreement.(4)

    10.9(1)   Merrill Lynch International Bank Limited line of credit.(6)

    10.9(2)   Merrill Lynch International Bank Limited irrevocable stand-by
              letter of credit.(6)

    10.10     Revolving Credit Agreement dated December 20, 1995 between the 
              Company and Scripps Bank.(6)

    21        Subsidaries of the Company.(3)

    23.1      Consent of Hollander, Gilbert & Co.(8)

    23.2      Consent of Shereff, Friedman, Hoffman & Goodman, LLP (contained in
              Exhibit 5.1).(3)

    27        Financial Data Schedule.(9)
___________________

*     Indicates exhibits relating to executive compensation.

(1)   Exhibits to the Company's Registration Statement on Form SB-2 filed with
      the Commission on August 11, 1994 incorporated herein by reference.

(2)   Exhibits to the Company's Registration Statement on Form SB-2 filed with
      the Commission on August 1, 1994 incorporated herein by reference.        

(3)   Exhibits to the Company's Registration Statement on Form SB-2 filed with
      the Commission on August 9, 1994 incorporated herein by reference.        

(4)   Exhibits to the Company's Registration Statement on Form SB-2 filed with
      the Commission on June 20, 1994 incorporated herein by reference.

(5)   Exhibits to the Company's Annual Report on Form 10-KSB for the year ended
      December 31, 1994 incorporated herein by reference.

(6)   Exhibits to the Company's Annual Report on Form 10-KSB for the year ended
      December 31, 1995 incorporated herein by reference.

(7)   Exhibits to the Company's Registration Statement on Form S-8 filed with 
      the Commission on May 24, 1996 incorporated herein by reference.

(8)   Exhibits to the Company's Post-Effective Amendment No. 2 to Registration
      Statement on Form SB-2 filed with the Commission on June 24, 1996 
      incorporated herein by reference.
 
(9)   Filed herewith.


(b) Financial Statement Schedules

     All schedules for which provision is made in the applicable accounting
regulations of the Commission are not required under the related instructions
or are inapplicable and, therefore, have been omitted.     
<PAGE>
   

                           SIGNATURES

In accordance with the requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it
meets all of the requirements of filing on Form SB-2 and authorized
this Post-Effective Amendment No. 3 to the Registration Statement to
be signed on its behalf by the undersigned, in the City of San Diego,
State of California, on July 22, 1996.


                              FOTOBALL USA, INC.

                            /s/ Michael Favish
                            _________________________
                            Michael Favish
                            President, Chief Executive
                            Officer and Director


In accordance with the requirements of the Securities Act of 1933,
this Post-Effective Amendment No. 3 to the Registration Statement was
signed by the following persons in the capacities and on the dates
stated:

Signature                  Titles                         Date


/s/ Michael Favish
______________________     President,                    July 22, 1996
Michael Favish             Chief Executive Officer
                           and Director
                           (Principal Executive Officer)

/s/ David G. Forster
______________________     Vice President, Finance,      July 22, 1996
David G. Forster           Treasurer, and
                           Chief Financial Officer
                           (Principal Financial &
                           Accounting Officer)

/s/ William R. Hasvold
______________________     Director                      July 22, 1996
William R. Hasvold

/s/ Joel K. Rubenstein
______________________     Director                      July 22, 1996
Joel K. Rubenstein

/s/ Sabin C. Streeter
______________________     Director                      July 22, 1996
Sabin C. Streeter

/s/ Robert N. Weingarten
______________________     Director                      July 22, 1996
Robert N. Weingarten

                                   <PAGE>
                             Exhibit Index
                             -------------

Exhibit No.     Exhibits


27              Financial Data Schedule




<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
                          THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMA-
                          TION EXTRACTED FROM THE FINANCIAL STATEMENTS 
                          CONTAINED IN THE FOTOBALL USA, INC. FORM 10-KSB FOR
                          THE FISCAL YEAR ENDED DECEMBER 31, 1995 AND THE 
                          FOTOBALL USA, INC.  FORM 10-QSB FOR THE PERIOD
                          ENDED MARCH 31, 1996, AND IS QUALIFIED IN ITS
                          ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.

       
<S>                             <C>                  <C>
<PERIOD-TYPE>                   12-MOS                3-MOS
<FISCAL-YEAR-END>               DEC-31-1995           DEC-31-1996
<PERIOD-START>                  JAN-01-1995           JAN-01-1996
<PERIOD-END>                    DEC-31-1995           MAR-31-1996
<CASH>                          3,162,268             3,885,279
<SECURITIES>                            0                     0
<RECEIVABLES>                     588,280               540,867
<ALLOWANCES>                            0                     0
<INVENTORY>                     1,288,085             1,723,942
<CURRENT-ASSETS>                6,317,799             7,569,691
<PP&E>                            860,071             1,366,814
<DEPRECIATION>                    472,538               519,825                           
<TOTAL-ASSETS>                  7,809,393             9,040,703
<CURRENT-LIABILITIES>             904,412             2,116,473
<BONDS>                                 0                     0
                   0                     0
                             0                     0
<COMMON>                           26,617                26,617 
<OTHER-SE>                      6,757,538             6,762,236
<TOTAL-LIABILITY-AND-EQUITY>    7,809,393             9,040,703
<SALES>                         7,754,309             2,401,656
<TOTAL-REVENUES>                7,754,309             2,401,656
<CGS>                           4,302,644             1,404,863
<TOTAL-COSTS>                   3,610,157               989,644
<OTHER-EXPENSES>                        0                     0
<LOSS-PROVISION>                        0                     0
<INTEREST-EXPENSE>                 27,753                 8,597
<INCOME-PRETAX>                    32,966                41,639
<INCOME-TAX>                       31,800                16,700
<INCOME-CONTINUING>                 1,166                24,939
<DISCONTINUED>                          0                     0
<EXTRAORDINARY>                         0                     0
<CHANGES>                               0                     0
<NET-INCOME>                        1,166                24,939  
<EPS-PRIMARY>                           0                   .01
<EPS-DILUTED>                           0                   .01
                                          

</TABLE>


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