FOTOBALL USA INC
10QSB, 1998-08-14
SPORTING & ATHLETIC GOODS, NEC
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                  U.S. SECURITIES  AND  EXCHANGE  COMMISSION

                            WASHINGTON,  D. C.  20549

                                 FORM  10-QSB

   X   	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
- ------  THE SECURITIES EXCHANGE ACT OF 1934

        For the quarterly period ended June 30, 1998

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
- ------  THE SECURITIES EXCHANGE ACT OF 1934

        For the transition period from _________________ to ________________

                       Commission file number   0 - 24608    
                                                ---------

                               FOTOBALL USA, INC.
- ----------------------------------------------------------------------------
     (Exact name of small business issuer as specified in its charter)

              Delaware                             33-0614889
- ----------------------------------------------------------------------------
(State or other jurisdiction of                  (I.R.S. Employer
incorporation or organization)                Identification Number)


             3738 Ruffin Road, San Diego, California,      92123
             -----------------------------------------------------
             (Address of principal executive offices)   (Zip Code)

                          (619) 467-9900
                    ---------------------------
                    (Issuer's telephone number)

     Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for
such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days.
  Yes (X)   No (  )

     As of August 1, 1998, the Company had 2,691,742 shares of its common
stock issued and outstanding.

             Transitional Small Business Disclosure Format  Yes (  )  No (X) 












































                                       1<PAGE>




                              FOTOBALL USA, INC.

                                    INDEX

                                                                     Sequential
                                                                      Page No.
                                                                     ----------

PART I.	FINANCIAL INFORMATION

        Item 1.  Financial Statements

                 Condensed Balance Sheets as of December 31, 1997
                        and  June 30, 1998                                 3

                 Condensed Statements of Operations for the
                        three months and six months ended
                        June 30, 1997 and 1998                             4

                 Condensed Statements of Cash Flows for the
                        six months ended June 30, 1997 and 1998            5   

                 Notes to Condensed Financial Statements                 6-9   

         Item 2. Management's Discussion and Analysis or Plan
                       of Operations                                   10-15
			 	 

PART II. OTHER INFORMATION
     
         Item 4. Submission of Matters to a Vote of
                       Security Holders                                   16

         Item 6. Exhibits and Reports on Form 8-K                         16  


SIGNATURES                                                                17















                                       2<PAGE>
                         PART I. FINANCIAL INFORMATION
                         ITEM 1. FINANCIAL STATEMENTS

                               FOTOBALL USA, INC.
                           CONDENSED BALANCE SHEETS
                                  (Unaudited)
                                              December 31, 1997   June 30, 1998
                                              -----------------   -------------
                                    ASSETS
CURRENT ASSETS
  Cash and equivalents                            $    764,855     $    187,154
  Accounts receivable less allowances of
    $151,000 in 1997 and $62,000 in 1998             1,402,607        2,537,630
  Inventories (Note 3) less reserve of
    $1,175,000 in 1997 and $1,126,000 in 1998        2,476,815        3,127,714
  Prepaid expenses and other                           148,855          168,709
  Deferred income taxes                                150,000           82,200
                                                  ------------     ------------
        TOTAL CURRENT ASSETS                         4,943,132        6,103,407
                                                  ------------     ------------
PROPERTY AND EQUIPMENT, net                          1,217,892        1,141,831
OTHER ASSETS
  Deferred income taxes                                301,000          301,000
  Deposits and other                                   115,382          187,043
                                                  ------------     ------------
        TOTAL OTHER ASSETS                             416,382          488,043
                                                  ------------     ------------
                                                  $  6,577,406     $  7,733,281
                                                  ============     ============
                     LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
  Current portion of capital leases               $     90,182     $     94,730
  Accounts payable and accrued expenses                789,388        1,212,714
  Settlement liability                                 200,000          100,000
  Revolving credit loan                                     --          700,000
                                                  ------------     ------------
        TOTAL CURRENT LIABILITIES                    1,079,570        2,107,444
CAPITAL LEASES, net of current portion                 229,930          201,775
                                                  ------------     ------------
        TOTAL LIABILITIES                            1,309,500        2,309,219
                                                  ------------     ------------
STOCKHOLDERS' EQUITY 
  Preferred stock, $.01 par value; authorized
    -1,000,000 shares; issued and outstanding-none
  Common stock, $.01 par value; authorized
    - 15,000,000 shares; issued and outstanding
    - 2,676,742 shares in 1997 and 2,691,742
    shares in 1998                                      26,767           26,917
  Additional paid-in capital                         8,568,494        8,573,444
  Accumulated deficit                               (3,327,355)      (3,176,299)
                                                  ------------     ------------
        TOTAL STOCKHOLDERS' EQUITY                   5,267,906        5,424,062
                                                  ------------     ------------
                                                  $  6,577,406     $  7,733,281
                                                  ============     ============
            See accompanying notes to condensed financial statements.
                                       3<PAGE>
<TABLE>
                               FOTOBALL USA, INC.
                     CONDENSED STATEMENTS OF OPERATIONS
                                  (Unaudited)
<CAPTION>
                                       Three Months Ended           
Six Months Ended
                                            June 30,            
   June 30,
                                  -------------------------------------------
- -----------
                                      1997          1998            1997     
   1998
                                  ------------   -----------    -----------  
- -----------
<S>                               <C>            <C>            <C>          
<C>                  
SALES                             $  3,203,450   $ 4,025,943    $ 6,804,835  
$ 7,787,346
COST OF SALES                        2,084,759     2,553,550      4,311,923  
  4,976,632
                                  ------------   -----------    -----------  
- -----------
     GROSS PROFIT                    1,118,691     1,472,393      2,492,912  
  2,810,714
                                  ------------   -----------    -----------  
- -----------
OPERATING EXPENSES
  Royalties                            207,585       266,429        326,364    
    502,353
  Marketing                            497,579       420,124      1,028,074   
    867,755
  General and administrative           499,053       514,100      1,053,186  
  1,015,197
  Depreciation and amortization         56,139        78,412        106,618  
    155,192
                                  ------------   -----------    -----------  
- -----------
        TOTAL OPERATING EXPENSES     1,260,356     1,279,065      2,514,242  
  2,540,497
                                  ------------   -----------    -----------  
- -----------
        INCOME(LOSS) BEFORE
        OTHER (INCOME) EXPENSE
        AND INCOME TAXES              (141,665)      193,328        (21,330) 
    270,217
                                  ------------   -----------    -----------  
- -----------
OTHER (INCOME) EXPENSE
  Interest expense                       7,539        17,558         20,354   
     27,435
  Interest income                      (30,193)         (124)       (54,962) 
     (8,279)
                                  ------------   -----------    -----------  
- -----------
        TOTAL OTHER (INCOME)
          EXPENSE                      (22,654)       17,434        (34,608) 
     19,156
                                  ------------   -----------    -----------  
- -----------
        INCOME(LOSS) BEFORE
          TAXES                       (119,011)      175,894         13,278  
    251,061
        INCOME TAX EXPENSE
          (BENEFIT)                    (47,800)       70,100          5,300  
    100,000
                                  ------------   -----------    -----------  
- -----------
NET INCOME (LOSS)                 $    (71,211)  $   105,794    $     7,978  
$   151,061
                                  ============   ===========    ===========  
===========
WEIGHTED AVERAGE NUMBER OF 
COMMON SHARES OUTSTANDING:
  BASIC                              2,676,742     2,691,742      2,676,742  
  2,691,742
                                  ============   ===========    ===========  
===========
  DILUTED                            2,676,742     2,810,624      2,691,707  
  2,738,795
                                  ============   ===========    ===========  
===========
NET INCOME(LOSS) PER
COMMON SHARE:
  BASIC                           $       (.03)  $       .04    $       NIL  
$       .06
                                  ============   ===========    ===========  
===========
  DILUTED                         $       (.03)  $       .04    $       NIL  
$       .06
                                  =============  ===========    ===========  
===========
</TABLE>


















            See accompanying notes to condensed financial statements.
                                       4<PAGE>

                               FOTOBALL USA, INC.
                     CONDENSED STATEMENTS OF CASH FLOWS
                                  (Unaudited)

                                                          Six Months Ended
                                                              June 30,
                                                  ----------------------------
                                                       1997           1998
                                                  -------------    -----------
CASH FLOWS FROM OPERATING ACTIVITIES

  Net income                                      $       7,978    $   151,061
  Adjustments to reconcile net income
    to net cash provided by (used in)
    operating activities:
      Depreciation and amortization                     128,437        163,672
      Amortization of stock compensation expense              -          4,950
      Changes in operating assets and liabilities
        Accounts receivable                           5,439,337     (1,135,023)
        Inventories                                  (1,326,824)      (650,899)
        Prepaid expenses and other                     (107,084)       (19,853)
        Deferred income taxes                             4,100         67,800
        Accounts payable and accrued expenses        (1,200,647)       323,322
        Income taxes payable                           (119,200)             -
                                                  -------------    -----------
NET CASH PROVIDED BY (USED IN)
 OPERATING ACTIVITIES                                 2,826,097     (1,094,970)
                                                  -------------    -----------
CASH FLOWS FROM INVESTING ACTIVITIES

  Purchase of property and equipment                   (150,674)       (59,461)
  Increase in long term deposits                              -        (71,661)
                                                  -------------    -----------
NET CASH USED IN INVESTING ACTIVITIES                  (150,674)      (131,122)
                                                  -------------    -----------
CASH FLOWS FROM FINANCING ACTIVITIES

  Net additions (repayments) of short-term
    credit facilities                                (1,825,000)       700,000
  Repayment of capital lease obligations                (33,799)       (51,759)
  Proceeds from exercise of stock option                      -            150
                                                  -------------    -----------
NET CASH PROVIDED BY (USED IN) FINANCING
  ACTIVITIES                                         (1,858,799)       648,391
                                                  -------------    -----------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS         816,624       (577,701)

CASH AND EQUIVALENTS, Beginning of period               981,554        764,855
                                                  -------------    -----------
CASH AND EQUIVALENTS, End of period               $   1,798,178    $   187,154
                                                  =============    ===========


            See accompanying notes to condensed financial statements.
                                       5<PAGE>
                               FOTOBALL USA, INC.
                NOTES TO CONDENSED FINANCIAL STATEMENTS (Unaudited)
             THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1997 AND 1998

1.   CONDENSED FINANCIAL STATEMENTS

The condensed balance sheet as of June 30, 1998, the condensed statements 
of operations for the three months and six months ended June 30, 1997 and 
1998, and the condensed statements of cash flows for the six months ended 
June 30, 1997 and 1998 have been prepared by the Company without audit.  
In the opinion of management, all adjustments (which include only normal 
recurring adjustments) necessary to present fairly the financial position, 
results of operations and cash flows for all periods presented have been made.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting 
principles have been omitted, pursuant to the rules and regulations of the 
Securities and Exchange Commission.  It is suggested that these condensed 
financial statements be read in conjunction with the financial statements and 
notes thereto included in the Company's Annual Report on Form 10-KSB for 
the fiscal year ended December 31, 1997.

The results of operations for the three months and six months ended June 30,
1998 are not necessarily indicative of the results of operations to be
expected for the year ending December 31, 1998.

2.   DISCLOSURE OF CERTAIN SIGNIFICANT RISKS AND UNCERTAINTIES

Significant Estimates - The preparation of financial statements in conformity 
with generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities as of the
date of the financial statements and the reported amounts of revenue and
expenses during the period.  Significant estimates have been made by
management with respect to the realizability of the Company's deferred tax
assets, the possible outcome of threatened litigation and the provision for
discontinued and excess inventories.  Actual results could differ from these
estimates making it reasonably possible that a change in these estimates
could occur in the near term.

Dependence Upon Licensing Arrangements - The Company's business is
based primarily upon its use of the insignia, logos, names, colors, likenesses 
and other identifying marks and images borne by many of its products 
pursuant to license arrangements with Professional Baseball, NFL and, to a 
lesser extent, Colleges. The Company's licensing arrangements expire at 
various times through December 31, 1999 except for the NFL Team Logo 
license, which the Company has received a letter of intent extending the 
license through March 31, 2000.  The following table summarizes, in 
descending order of 1997 revenue contribution, the Company's significant 
license agreements and their terms:

        Licensor        Product Term                      Expiration Date
        --------        ------------                      ---------------
        MLBP            Baseball  3 years                 December 31, 1999
        MLBPA           Baseball  1 year (2 year option)  December 31, 1999
        NFL Team Logo   Football  2 years                 March 31, 2000

                                       6 <PAGE>

                               FOTOBALL USA, INC.
                NOTES TO CONDENSED FINANCIAL STATEMENTS (Unaudited)
             THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1997 AND 1998
                                  (continued)      

The Company believes that its relationships with these licensors are 
satisfactory and anticipates that each of the license agreements will be 
renewed on acceptable terms and conditions.  The non-renewal or 
termination of one or more of the Company's licenses, particularly with 
Professional Baseball or the NFL, could have a material adverse effect on the 
Company's business.

Dependence on Promotions Business - The Company's promotions business 
depends primarily upon a series of one-time projects with its customers. 
Although the Company has had repeat business from certain promotions 
customers, there can be no assurance that the Company will be able to 
continue its relationships with its promotions customers or attract new 
promotions customers to generate sufficient revenues to operate profitably.  
During the year ended December 31, 1997, 33% of the Company's sales was 
derived from promotions, of which one customer accounted for aggregate 
sales of $2,438,000, or 20% of total sales.  During six month period ended 
June 30, 1998, 26% of the Company's sales were derived from sales of the 
Company's promotional products, with no one customer accounting for sales 
greater than 10%.

Variability of Gross Margins - Historically, the Company has realized higher
gross margins on its retail sales as compared to promotional sales.  In 1996, 
the Company realized gross margins of 29% as a result of $14,000,000 of 
low margin toy promotion sales.  In 1997, the Company realized gross 
margins of 26% as a result of a $1,175,000 provision for discontinued and 
excess inventory.  Excluding this operating charge, gross margins were 36% 
in 1997, which are consistent with the margins realized on the Company's 
sports-related sales in 1996.  The Company's gross margins fluctuate, 
particularly between quarters, based in part on the concentration of 
promotions and retail sales during the reporting period.  The type of product 
sold, the size of the promotion and extent of competition also create 
variability in realized gross margins.

Variability of Operating Results; Seasonality; Dependence Upon Baseball-
Related Sales - The Company has historically experienced significant 
quarter-to-quarter variability in its sales and net income.  This was due in
part to the seasonality of its licensed sports product business, a reliance
upon significant promotional programs combined with a significant 
concentration of its business from baseball. The Company anticipates that the
expected increasing contribution of retail sales in future periods should
mitigate this quarter-to-quarter variability.  Historically, the Company has
derived a significant amount of sales from baseball-related products, 
representing 35% and 47% of the Company's sales during the years ended 
December 31, 1996 and 1997, respectively. As such, its sales tended to be
concentrated during the second and third quarters which coincided with the 
baseball season.  Baseball-related sales as a percentage of total sales dec-
reased significantly in 1996 due to the $14,000,000 of toy car sales realized
in 1996.  Excluding the toy car sales, baseball-related sales accounted for
76% of the Company's total sales in 1996.  The Company believes that the dec-
rease in the dependence upon baseball-related sales during the past several
years will continue in the future, with the introduction of new product lines
                                       7<PAGE>

                               FOTOBALL USA, INC.
                NOTES TO CONDENSED FINANCIAL STATEMENTS (Unaudited)
             THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1997 AND 1998
                                  (continued)

including new vulcanized rubber sports balls.  Baseball-related sales, how-
ever, are expected to remain a significant percentage of total sales for the
foreseeable future.  The second factor which significantly contributes to the
variability of the Company's operations is its dependence on promotions 
business as more fully explained above. 

Dependence Upon Key Personnel - The success of the Company is largely 
dependent on the personal efforts of Michael Favish, its President and Chief 
Executive Officer.  Mr. Favish has entered into a five-year employment 
agreement with the Company, commencing on August 11, 1994, which, 
among other things, precludes Mr. Favish from competing with the Company 
for a period of two years following termination of his employment with the 
Company.  The loss of the services of Mr. Favish would have a material 
adverse effect on the Company's business and prospects.  The Company 
maintains "key man" life insurance on the life of Michael Favish in the 
amount of $1,000,000.

Dependence on Suppliers - In 1997, the Company purchased approximately
97% of its raw material, consisting primarily of synthetic baseballs,
footballs and basketballs, hockey pucks and Fototires, from six companies
located in China, with one manufacturer accounting for 52% of total raw
material purchased.  China currently holds most favored nation ("MFN") trading
status with the United States. Any conditions imposed by the President of the 
United States and any legislation in the United States revoking or placing 
further conditions on China's MFN trading status could have a material 
adverse effect on the cost of all of the Company's products because products 
originating from China could be subjected to substantially higher rates of 
duty.

3.   INVENTORIES

Inventories are valued at the lower of cost or market.  Cost is determined on
the first-in first-out (FIFO) method.  Inventories consist of the following:

                                         December 31, 1997      June 30, 1998
                                         -----------------      -------------
        Finished goods                      $      970,886        $ 1,595,630
        Raw material                             2,680,830          2,658,471
        Allowance for discontinued and
         excess inventory                       (1,174,901)        (1,126,387)
                                            --------------        -----------
        Total inventory                     $    2,476,815        $ 3,127,714
                                            ==============        ===========

4.   THREATENED LITIGATION

In October 1997, Chevron U.S.A., Inc. ("Chevron") filed and subsequently
dismissed without prejudice a claim for breach of contract against the 
Company arising from the 1996 toy car promotions.  Discussions between 

                                       8<PAGE>

                               FOTOBALL USA, INC.
                NOTES TO CONDENSED FINANCIAL STATEMENTS (Unaudited)
             THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1997 AND 1998
                                  (continued)
 

the Company and Chevron to resolve the matter are on-going. The Company
vigorously denies any wrongdoing and believes it has substantial meritorious 
defenses if the matter is pursued by Chevron.  While the effect, if any, on 
future financial results is not subject to reasonable estimates because 
considerable uncertainty exists, any unfavorable outcome could materially 
affect the financial position of the Company.











































                                       9<PAGE>

                  ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS
                              OR PLAN OF OPERATION

Results of Operations
<TABLE>
     The following table sets forth certain unaudited operating data (in
     dollars and as a percentage of the Company's sales) for the periods
     presented:
<CAPTION>
                                 Three Months Ended          
         Six Months Ended
                                     June 30,                
             June 30,
                       --------------------------------------
- -----------------------------------
                               1997               1998       
        1997              1998
                       --------------------------------------
- -----------------------------------
<S>                    <C>          <C>   <C>          <C>   
<C>         <C>   <C>          <C> 
Sales                  $ 3,203,450  100%  $ 4,025,943  100%  
$ 6,804,835 100%  $ 7,787,346  100%
Cost of Sales            2,084,759   65     2,553,550   63   
  4,311,923  63     4,976,632   64
Operating Expenses       1,260,356   39     1,279,065   32   
  2,514,242  37     2,540,497   33
Operating Income (Loss)   (141,665)  (4)      193,328    5    
    (21,330) (1)      270,217    3
Interest Expense             7,539    1        17,558    1     
     20,354   1        27,435    1
Interest Income             30,193    1           124    -     
     54,962   1         8,279    1
Income (Loss) Before
  Income Tax              (119,011)  (4)      175,894    4    
     13,278   1       251,061    3
Income Tax Expense 
 (Benefit)                 (47,800)  (1)       70,100    2    
      5,300   1       100,000    1
Net Income (Loss)      $   (71,211)  (2)% $   105,794    3%  
$     7,978   1%  $   151,061    2%
</TABLE>

Three Months Ended June 30, 1997 and 1998:

Sales:

     Sales were $4,026,000 for the three months ended June 30, 1998, an
increase of 26% from sales of $3,203,000 for the three months ended June 30, 
1997.  The increase was due to a $456,000, or 18% increase in the Company's 
retail sales and a $367,000, or 50% increase in promotions sales, as compared
to the prior year period.  For the three months ended June 30, 1998, retail
sales were $2,929,000, or 73% of sales, as compared to retail sales of

                                    10<PAGE>

$2,472,000, or 77% of sales, for the three months ended June 30, 1997.  The
Company realized increases of $461,000 and $100,000 in basketball and softee
(polyester filled) related sales, respectively, offset by decreases of
$65,000 and $71,000 in baseball and hockey related sales, respectively.  For
the three months ended June 30, 1998, promotional sales were $1,097,000, or
27% of sales, as compared to promotional sales of $731,000, or 23% of sales,
for the three months ended June 30, 1997.  The 1998 promotional sales included
a $400,000 national football promotion with a major oil company combined with
various baseball, basketball and soccer related promotions as compared to
promotional sales in 1997 which were derived from various baseball and
basketball related promotions.

Gross Profit:

     Gross profit was $1,472,000 for the three months ended June 30, 1998, an
increase of 32% from gross profit of $1,119,000 for the three months ended June 
30, 1997.  Gross profit increased on an absolute basis as a result of the
significant increase in total sales.  Gross margins as a percentage of sales
increased to 37% for the three months ended June 30, 1998 from 35% for the
three months ended June 30, 1997.  The gross margins as a percentage of sales
increased from 1997 to 1998 due to both a greater percentage of higher margin
retail sales combined with certain promotional programs which realized high
margins.  As previously noted, the Company's gross margins fluctuate,
particularly between quarters, based on several factors including sales and
product mix (See Footnote 2, "Notes to Condensed Financial Statements").
Gross margins as a percentage of sales for the fiscal year ending December
31, 1998 should be consistent with the gross margin percentage realized
during the second quarter of 1998.

Operating Expense:

     Operating expenses were $1,279,000, or 32% of sales, for the three
months ended June 30, 1998, as compared to operating expenses of $1,260,000, 
or 39% of sales, for the three months ended June 30, 1997.  The nominal
increase in operating expenses on an absolute basis was due primarily to
increased royalties expenses resulting from significantly higher sales.
Operating expenses as a percentage of sales decreased due to the fixed
component of marketing and general and administrative expenses being
allocated over significantly higher sales volumes.

     Royalties expense was $266,000 for the three months ended June 30,
1998, an increase of 28% from royalties expense of $208,000 for the three
months ended June 30, 1997.  Royalties expense as a percentage of sales
increased insignificantly for the three months ended June 30, 1998 as
compared to the three months ended June 30, 1997.  Royalties expense as a
percentage of sales for the fiscal year ending December 31, 1998 should be
consistent with the percentage royalties expense realized during the second
quarter of 1998.  As previously noted, the Company is dependent upon its
licensing arrangements and their successful renewal.  See footnote 2,
"Dependence Upon Licensing Arrangements."

     Marketing expenses were $420,000 for the three months ended June 30, 
1998, a decrease of 16% from marketing expenses of $498,000 for the three 

                                    11<PAGE>

months ended June 30, 1997.  Marketing expenses as a percentage of sales 
decreased to 10% of sales for the three months ended June 30, 1998 from 16%
of sales for the three months ended June 30, 1997, primarily as a result of
allocating the fixed components of marketing expenses over significantly
higher sales volume.  Marketing expenses decreased significantly from 1998 to
1997 in absolute terms due to substantially lower salary, show and travel
expenses offset in part by an increase in sales commissions expense.  The
Company has significantly expanded its independent representative sales force
and consequently anticipates a moderate increase in marketing expenses in
future periods resulting from this variable expense.

     General and administrative expenses were $514,000 for the three months
ended June 30, 1998, an increase of 3% from general and administrative expenses
of $499,000 for the three months ended June 30, 1997.  This moderate increase
is a result of increases in rent expense and administrative salary expense
offset by lower legal and bad debt expense.  Depreciation and amortization
expense was $78,000 for the three months ended June 30, 1998, an increase of
$22,000 or 39% from depreciation and amortization expense of $56,000 for the
three months ended June 30, 1997.  This increase is a result of higher
capital expenditures during the previous twelve months.

Other Income (Expense):

     Interest expense was $18,000 for the three months ended June 30, 1998,
an increase from interest expense of $8,000 for the three months ended
June 30, 1997.  The Company expects interest expense to increase in future
periods reflecting the anticipated increased usage of the Company's revolving
line of credit as more fully explained below.  The Company also expects
continued financing of machinery and equipment purchases through capital
leases, resulting in higher interest expense.  Total capitalized equipment
and machinery leases were $297,000 at June 30, 1998, an insignificant
increase from total capitalized equipment and machinery leases of $293,000 at
June 30, 1997.

     Interest income was $NIL for the three months ended June 30, 1998, a 
decrease of $30,000 or 100% from interest income of $30,000 for the three 
months ended June 30, 1997.  This decrease is due to the Company's usage of
the bank credit facility and the absence of material cash balances available
for investment.  The Company anticipates, as more fully explained below, that
for the foreseeable future the Company will be drawing on the revolving
credit line for its cash requirements resulting in no interest income.

Six Months Ended June 30, 1997 and 1998:

Sales:

     Sales were $7,787,000 for the six months ended June 30, 1998, an
increase of $982,000, or 14%, from sales of $6,805,000 for the six months ended
June 30, 1997.  The increase was due to significant increases in the Company's 
retail sales offset in part by a decrease in promotional sales during the six
month period.  Sales increases were realized in all retail product categories
except hockey, with the most significant increases in basketball ($1,230,000),
football ($211,000) and "softee" ($101,000) product lines. Promotional sales
declined in 1998 as compared to 1997 due to the non recurrence in 1998 of a

                                    12<PAGE>

$1,700,000 hockey puck promotion which was realized in 1997.  The sales
decline was partially offset by increases in baseball and football related
promotion sales.  Based on current sales trends, it is anticipated that the
Company will realize increased profitability during the third quarter of 1998
and continued profitability during the fourth quarter of 1998.

Gross Profit:

     Gross profit was $2,811,000 for the six months ended June 30, 1998, an
increase of 13% from gross profit of $2,493,000 for the six months ended June 
30, 1997.  As previously noted, gross profit increased on an absolute basis
due to higher sales.  Gross margins as a percentage of sales decreased from
37% to 36% for the six months ended June 30, 1997 and 1998, respectively,
reflecting the effect of $800,000 of lower margin amusement park related
sales to a new customer, offset in part by a greater percentage of other
higher margin retail sales.

Operating Expenses:

     Operating expenses were $2,540,000, or 33% of sales, for the six months
ended June 30, 1998, as compared to operating expenses of $2,514,000, or 37%
of sales, for the six months ended June 30, 1997. Operating expenses as a 
percentage of sales decreased as a result of the Company's fixed operating
costs being allocated over higher sales volumes.  Operating expenses on an
absolute basis increased by $26,000 during this period due primarily to a
$176,000 and $48,000 increase in royalties and depreciation expense,
respectively offset by a $160,000 and $38,000 reduction in marketing and
general and administrative expenses, respectively.

     Royalties expense was $502,000 for the six months ended June 30, 1998,
an increase of 54% from royalties expense of $326,000 for the six months
ended June 30, 1997.  Royalties expense as a percentage of sales increased to
6% of sales for the six months ended June 30, 1998 from 5% of sales for the
six months ended June 30, 1997, principally due to certain promotions in 1997
which had no royalty obligation.

     Marketing expenses were $868,000 for the six months ended June 30, 1998,
a decrease of $160,000, or 16%, from marketing expenses of $1,028,000 for
the six months ended June 30, 1997.  Marketing expenses as a percentage of
sales decreased to 11% of sales for the six months ended June 30, 1998 from
15% of sales for the six months ended June 30, 1997, as a result of the
non-variable component of marketing expenses, such as wages and exhibiting
costs, being allocated over substantially higher sales volumes.  Marketing
expenses on an absolute basis also decreased between periods due to lower
salary, travel and advertising costs.

     General and administrative expenses were $1,015,000 for the six months
ended June 30, 1998, a decrease of 4% from general and administrative
expenses of $1,053,000 for the six months ended June 30, 1997.  This decrease
is a result of several factors, including significant reductions in legal and
professional service costs offset in part by higher salary and occupancy
costs associated with the Company's expanded warehousing facility.

                                    13<PAGE>


Other Income (Expense):

     Interest expense was $27,000 for the six months ended June 30, 1998, an
increase of 35% from interest expense of $20,000 for the six months ended
June 30, 1997.  The increase of $7,000 in interest expense reflects the
increase in the amount of the Company's outstanding borrowings under the
Company's revolving line of credit.

     Interest income was $8,000 for the six months ended June 30, 1998, a
decrease of $47,000 or 85% from interest income of $55,000 for the six months
ended June 30, 1997.  This decrease is due to the Company's average cash
balances available for investment being significantly lower during the six
months ended June 30, 1998 as compared to the six months ended June 30, 1997,
as more fully explained below. 

Liquidity and Capital Resources

     The Company's net working capital increased by approximately $133,000
from December 31, 1997 to June 30, 1998, to a net working capital surplus of 
$3,996,000 at June 30, 1998 from a net working capital surplus of $3,863,000
at December 31, 1997. Cash flow provided by operating activities decreased by 
$3,921,000, from cash provided by operating activities of $2,826,000 for the
six months ended June 30, 1997 to cash used in operating activities of
$1,095,000 for the six months ended June 30, 1998.  The decrease in cash
provided from operations was principally due to increases in both accounts
receivable and inventory as a direct result of increasing sales.  The
Company's inventories have increased significantly during the six months
ended June 30, 1998, increasing to $3,128,000 from $2,477,000 at December 31,
1997.  The Company's increasing retail sales and expanding product lines have
required it to carry a higher level of inventory.

     Cash and equivalents aggregated $187,000 at June 30, 1998, a decrease of 
$578,000 from cash and equivalents of $765,000 at December 31, 1997.  This 
decrease was due to substantial increases in accounts receivable and inventory
as previously noted.  The extent of the Company's future cash requirements
will be dependent in part on the level of sales increases in future periods
and the resulting impact on accounts receivable and inventory.  The increasing
concentration of the Company's retail sales is expected to result in greater
cash requirements in future periods due to generally longer repayment terms
with key retailers as compared to promotional customers.  The Company expects
to meet this increasing cash requirement through both internally generated
cash flow and bank revolving credit as noted below.

     Accounts receivable were $2,538,000 at June 30, 1998, an increase of 
$1,135,000 from accounts receivable of $1,403,000 at December 31, 1997.  This 
increase was due primarily to significantly higher sales during the three
months ended June 30, 1998 as compared to the three months ended December 31,
1997.





                                     14<PAGE>


     At June 30, 1998, the Company has commitments for minimum guaranteed
royalties under licensing agreements totaling $686,247 in the aggregate
through 2000, of which $208,247 is due at various times in 1998.  Given the 
Company's expectation that it will realize operating profits during the third
and fourth quarter of 1998, these guaranteed royalties are anticipated to be
funded from operations.

     In December 1995, the Company entered into a one year credit
agreement with Scripps Bank.  This revolving line of credit facility (the
"credit line") in the amount of $1,000,000 is collateralized by assets of the
Company and actual borrowings are limited to available collateral, as defined
in the agreement.  Borrowings under the line of credit bear interest at the
bank's prime rate plus .75%.  The credit line contains financial covenants
requiring the Company to maintain minimum net worth levels, minimum working
capital and debt to equity ratios.  In November 1996, the credit line was
increased to $2,000,000 and was extended to April 15, 1998, with the same
terms.  In February 1998, Scripps Bank renewed the credit line in the amount
of $1,500,000 expiring on October 15, 1998.  The bank also waived the net
worth covenant at December 31, 1997 and reduced the working capital
requirements and modified the borrowing base formula on the new credit line.
There were $700,000 in borrowings under the credit line at June 30, 1998.
The Company is currently in discussions with Scripps Bank regarding the
modification of the Company's current credit line to include an increase in
the size of the facility and certain other modifications.  There can be no
assurance that the Company will receive an increase in the size of or
modification to the terms of the credit line which are acceptable to the
Company.

     Management believes that the Company's existing cash position, credit
facilities, combined with internally generated cash flows, will be adequate to
support the Company's liquidity and capital needs at least through the end of 
1998.

     The Company has prepared a plan to become Year 2000 compliant.  Pursuant
to the Company's Year 2000 plan,the Company is currently evaluating its 
information technology ("IT") and non-IT computerized systems to assure that the
transition to a Year 2000 compliant system will not disrupt the Company's
operations.  This evaluation should be completed in the fourth quarter of 1998.
The Company is currently in the process of upgrading its accounting and 
manufacturing software systems.  The Company expects that the new systems should
be Year 2000 compliant.  Given that such upgrade is expected to be completed in
the first quarter of 1999, the Company has not prepared a contingency plan and
does not currently believe that a contingency plan is necessary.  The costs of
achieving Year 2000 compliance are not expected to have a material impact on the
Company's business, operations or its financial condition.

     The Company is also evaluating the systems of its key customers and 
suppliers to ensure that these companies are Year 2000 compliant.  The cost of
this evaluation is expected to be nominal.  In the event that its current 
suppliers are either unable to certify that they will be Year 2000 compliant by 
early 1999 our unable to give the Company reasonable assurance that Year 2000
issues will have no material adverse impact on their operations, then the 
Company will review its alternatives with respect to other suppliers.  There
can be no assurance that the Company will be able to find suppliers that are
acceptable to the Company.  In the event that its key customers are unable to
certify that they will be Year 2000 compliant by early 1999, the Company will
be assessing the accounts receivable collection risk of such key customers.

Cautionary Statement Pursuant to Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995:

     This report contains "forward-looking statements" within the meaning of
the federal securities laws.  These forward-looking statements include, among 
others, statements concerning the Company's outlook for 1998, its ability to
realize increasing profitability in the third quarter of 1998, overall sales 
trends, gross margin trends, operating cost trends and cost reduction 
strategies and their results, the Company's expectations as to funding its 
capital expenditures and operations during 1998, and other statements of 
expectations, beliefs, future plans and strategies, anticipated events or
trends, and similar expressions concerning matters that are not historical 
facts.  The forward-looking statements in this report and those included in 
the Annual Report on Form 10-KSB for the fiscal year ended December 31, 1997
are subject to risks and uncertainties that could cause actual results to 
differ materially from those expressed in or implied by the statements.






                                      15<PAGE>
                          PART II. OTHER INFORMATION


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDER

The Annual Meeting of Stockholders of the Company was held on May 28, 1998
at the Company's offices.  The matters considered at the meeting consisted of
the following:

The election of one Class I director to serve for a term of three years and
until his successor is elected and qualified.  The results of the voting were
as follows:

            Nominee                 Votes For              Votes Withheld
            -------                 ---------              --------------
     Salvatore T. DiMascio          1,559,575                 	78,475


The adoption of the Fotoball USA, Inc. 1998 Stock Option Plan.  The results
of the voting were as follows: 

            For           Against             Abstain         Not Voted
            ---           -------             -------         ---------
          962,206         130,365              5,500           539,979

The ratification of the Board of Directors' appointment of Hollander,
Lumer & Co. as the Company's independent public accountant for the 1998
fiscal year. The results of the voting were as follows: 

            For           Against             Abstain
            ---           -------             --------
         1,628,400         2,200                7,450

A proxy may confer discretionary authority on management of the Company to 
vote on any matter brought at the 1999 Annual Meeting of Stockholders unless 
the Company receives notice of such matter not less than 60 nor more than 90 
days prior to the anniversary date of the 1998 Annual Meeting of Stockholders 
(between February 28, 1999 and March 30, 1999), except that, if the 1999
Annual Meeting of Stockholders is not held within 30 days before or after
May 28, 1999, a proxy may confer discretionary authority on management of the
Company to vote on any manner brought at the 1999 Annual Meeting of
Stockholders unless the Company receives notice of such matter within (ten)
days after notice of the date of the meeting is publicly given.


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

          (a)  Exhibits
               27  Financial Data Schedule

          (b)  Reports on Form 8-K for the three months ended
                June 30, 1998 - None

                                      16<PAGE>


                                  SIGNATURES



In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.





                                                 FOTOBALL USA, INC
                                       -------------------------------------
                                                   (Registrant)



Dated: August 14, 1998          BY:    /s/Michael Favish
                                       -------------------------------------
                                       Michael Favish
                                       President and Chief Executive Officer
                                       (Duly Authorized Officer)


Dated: August 14, 1998          BY:    /s/David G. Forster
                                       -------------------------------------
                                       David G. Forster
                                       Executive Vice President-Finance, 
                                       Treasurer and Chief Financial Officer
                                       (Principal Accounting Officer)






















                                      17

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
                          THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMA-
                          TION EXTRACTED FROM THE FINANCIAL STATEMENTS 
                          CONTAINED IN THE FOTOBALL USA, INC. FORM 10-QSB 
                          FOR THE PERIOD ENDED JUNE 30, 1998, AND IS 
                          QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
                          FINANCIAL STATEMENTS.

       
<S>                                                   <C>
<PERIOD-TYPE>                                         6-MOS
<FISCAL-YEAR-END>                                     DEC-31-1998
<PERIOD-START>                                        JAN-01-1998
<PERIOD-END>                                          JUN-30-1998
<CASH>                                                  187,154
<SECURITIES>                                                  0
<RECEIVABLES>                                         2,599,344
<ALLOWANCES>                                             61,714
<INVENTORY>                                           3,127,714
<CURRENT-ASSETS>                                      7,419,857
<PP&E>                                                2,377,007
<DEPRECIATION>                                        1,235,176  
<TOTAL-ASSETS>                                        7,733,281
<CURRENT-LIABILITIES>                                 2,107,444
<BONDS>                                                       0
                                         0
                                                   0
<COMMON>                                                 26,917
<OTHER-SE>                                            5,424,062
<TOTAL-LIABILITY-AND-EQUITY>                          7,733,281
<SALES>                                               7,787,346
<TOTAL-REVENUES>                                      7,787,346
<CGS>                                                 4,976,632
<TOTAL-COSTS>                                         2,540,497
<OTHER-EXPENSES>                                              0
<LOSS-PROVISION>                                              0
<INTEREST-EXPENSE>                                       27,435
<INCOME-PRETAX>                                         251,061
<INCOME-TAX>                                            100,000
<INCOME-CONTINUING>                                     151,061
<DISCONTINUED>                                                0
<EXTRAORDINARY>                                               0
<CHANGES>                                                     0
<NET-INCOME>                                            151,061
<EPS-PRIMARY>                                               .06
<EPS-DILUTED>                                               .06
                                               

</TABLE>


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