UNIMARK GROUP INC
8-K, EX-99.3, 2000-09-18
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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                                                                   EXHIBIT 99.3
                                LICENSE AGREEMENT


         THIS TRADEMARK LICENSE AGREEMENT (this "Agreement") is effective as of
the 1st day of September, 2000 ("Effective Date"), by and between DEL MONTE
CORPORATION, a New York corporation with a principal place of business at One
Market, San Francisco, California 94105 ("Licensor"), and UNIMARK FOODS, INC., a
Texas corporation with a principal place of business at 124 McMakin Road,
Bartonville, Texas 76226 ("Licensee").

                                   WITNESSETH:

         WHEREAS, Licensor, Licensee and Licensee's parent, The UniMark Group,
Inc., entered into an Asset Purchase Agreement, dated as of August 25, 2000 (the
"Purchase Agreement"), pursuant to which Licensor agreed to purchase from
Licensee certain assets as designated in the Purchase Agreement, including the
Licensed Trademarks (as defined below);

         WHEREAS, Licensor is the owner of all right, title and interest in and
to the trademarks, applications for registration of trademarks, and trademark
registrations listed on Exhibit A attached hereto and made a part hereof
(collectively, the "Licensed Trademarks"); and

         WHEREAS, Licensee desires the right to use the Licensed Trademarks in
(i) Mexico, and (ii) all countries of the world located outside of the Western
Hemisphere (collectively, the "Licensed Territory") on or in connection with the
production, manufacture, sale and distribution of those processed fruit products
described on Exhibit B hereto (the "Products"); and

         WHEREAS, Licensor desires to grant Licensee the right to use the
Licensed Trademarks in the Licensed Territory, subject to the terms and
conditions hereinafter set forth; and

         WHEREAS, the parties acknowledge the excellent reputation for quality
of goods sold under the Licensed Trademarks, and desire to safeguard, promote
and enhance that reputation by ensuring the future quality of the Products
produced, manufactured, sold, or distributed by Licensee under the Licensed
Trademarks;

         NOW, THEREFORE, in consideration of the above premises and of the
mutual covenants set forth below, and other valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties, intending to be
legally bound, agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

1.1      "Affiliate" shall mean an entity that controls, is controlled by, or is
         under common control with, a party to this Agreement. In this context,
         "control" shall mean ownership, directly or indirectly, of more than
         fifty percent (50%) of the equity interest in an entity.

1.2      "Effective Date" shall mean the date first written above.


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1.3      "License" shall mean the trademark license granted under this Agreement
         as described in Section 2.1 hereof.

1.4      "Licensed Goods" shall mean Products sold under the Licensed
         Trademarks.

1.5      "Licensed Territory" shall have the meaning set forth in the second
         recital to this Agreement.

1.6      "Licensed Trademarks" shall have the meaning set forth in the first
         recital to this Agreement.

1.7      "Products" shall mean those products identified in Exhibit B.

1.8      "Western Hemisphere" shall mean North America, Central America, South
         America and the Caribbean region, and the respective territories and
         protectorates of the countries included therein.

                                   ARTICLE II
                     GRANTS TO LICENSEE AND RELATED MATTERS

2.1      Subject to the terms and conditions hereinafter set forth in this
         Agreement, Licensor hereby grants to Licensee a non-exclusive,
         non-transferable, non-sublicensable royalty-free right and license (the
         "License") to use the Licensed Trademarks solely on or in connection
         with the production, manufacture, sale and distribution, marketing and
         promotion of the Products in the Licensed Territory for a period of
         five (5) years from the Effective Date. The License granted hereunder
         does not include the right to use the Licensed Trademarks on or in
         connection with any other products or activity, which rights are
         retained by Licensor, and does not include the right to use the
         Licensed Trademarks for any purpose outside the Licensed Territory.

2.2      Licensee shall not sell, assign, pledge, grant a security interest in,
         sublicense or otherwise transfer or encumber all or any portion of its
         rights under this Agreement without the prior written consent of
         Licensor.

2.3      Nothing in this Agreement shall prevent Licensee from obtaining outside
         the Licensed Territory products, ingredients, labels, packaging or
         other materials for sale or distribution WITHIN the Licensed Territory,
         provided that Licensee shall use its best efforts to avoid use or
         display of the Licensed Trademarks outside of the Licensed Territory as
         a result thereof, except to the extent necessary to permit the
         manufacture of such products, ingredients, labels and packaging.
         Licensee shall inform Licensor of (a) each manufacturer and (b) all
         locations from which such items are being obtained if the Licensed
         Trademarks are in any manner being used or displayed at such location.



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                                   ARTICLE III
                            RESTRICTIONS ON LICENSEE

         Licensor grants no rights other than those expressly granted herein.
Without limitation of the foregoing, Licensee agrees worldwide that it shall not
directly or indirectly at any time:

3.1      Use any of the Licensed Trademarks for any business, goods or services
         other than the Products;

3.2      Use any of Licensor's trade names, trademarks, service marks, domain
         names, or trade dress, except the Licensed Trademarks;

3.3      Use any trade name, trademark, service mark, domain names or trade
         dress which, in Licensor's opinion, is likely to be confused with or to
         dilute, any of the Licensed Trademarks;

3.4      Use the Licensed Trademarks anywhere outside the Licensed Territory
         (except as provided in Paragraph 2.3 hereof) or knowingly sell the
         Products in connection with the Licensed Trademarks to anyone who
         intends or is likely to resell same outside the Licensed Territory;

3.5      Apply to register or own any registration of any of the Licensed
         Trademarks.

                                   ARTICLE IV
                OWNERSHIP AND MAINTENANCE OF LICENSED TRADEMARKS

4.1      Licensee hereby acknowledges that Licensor is the sole owner of the
         Licensed Trademarks and that Licensee's right to use the Licensed
         Trademarks is limited and derived solely from this Agreement. Licensee
         acknowledges that it shall not acquire any rights of ownership
         whatsoever in the Licensed Trademarks as a result of Licensee's use
         thereof, and that all goodwill arising from ownership of the Licensed
         Trademarks (as distinguished from any enhancement of value to
         Licensee's business arising from the license granted hereunder) shall
         inure exclusively to the benefit of Licensor. Licensee shall not
         challenge or, directly or indirectly, assert any ownership interest or
         title in or to the Licensed Trademarks. Licensor expressly retains all
         rights to use and to license third parties to use the Licensed
         Trademarks (a) in connection with the production, manufacture, sale and
         distribution of all goods and services other than the Products within
         the Licensed Territory and (b) in connection with the production,
         manufacture, sale and distribution of all goods and services (including
         the Products) outside of the Licensed Territory.

4.2      Licensee agrees to execute and deliver to Licensor, upon Licensor's
         reasonable request, all documents which are reasonably necessary or
         desirable to secure or preserve Licensor's rights in or registrations
         of the Licensed Trademarks or to record this Agreement, as appropriate,
         or to cancel such registrations or recordations, as appropriate.
         Licensee further agrees to assist Licensor in registering, maintaining
         and recording the


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         Licensed Trademarks as reasonably requested by Licensor. Licensee shall
         reimburse Licensor, within thirty (30) days of receiving an invoice
         therefor, for all reasonable costs (including reasonable attorneys'
         fees) incurred by Licensor in registering, maintaining, recording and
         protecting the Licensed Trademarks in the Licensed Territory, and
         Licensee shall pay its own costs and expenses in this regard.

4.3      Licensee acknowledges and agrees that worldwide, the Licensed
         Trademarks and all registrations are valid, and Licensee shall never
         directly or indirectly contest their validity.

4.4      Licensee's failure to cease use of the Licensed Trademarks upon
         termination of this Agreement unless further permitted herein shall
         constitute infringement and dilution of the Licensed Trademarks and
         entitle Licensor, without limitation, to equitable relief by way of
         temporary restraining order and/or preliminary or permanent injunction,
         in addition to all other remedies available under applicable law.

                                    ARTICLE V
                    METHOD OF USE OF THE LICENSED TRADEMARKS

5.1      The parties shall refrain from using the Licensed Trademarks in any way
         which (a) reduces the value or depreciates the goodwill of the Licensed
         Trademarks, or (b) wrongfully causes injury to the other's business.

5.2      Licensee may use the Licensed Trademarks in such form and manner and
         with such trade dress as used in the Licensed Territory during the two
         (2) year period prior to the Effective Date. Licensee shall submit to
         Licensor for Licensor's prior approval any (i) proposed material change
         in the form or substance of the display of a Licensed Trademark or
         Product trade dress, (ii) any proposed material change in the recipe or
         formulation of a Licensed Good, and (iii) any new product (i.e., goods
         which have not been previously marketed by Licensee but which otherwise
         meet the definition of Products under this Agreement) to be marketed
         under the Licensed Trademarks. Such submission shall be made prior to
         the commercial introduction of any such change or new product. Licensor
         may approve or reject any such proposed material change or new product
         in its sole discretion; provided, however, that Licensor's approval of
         the foregoing shall be deemed granted unless Licensor notifies Licensee
         of its rejection within thirty (30) days of receipt of Licensee's
         submission. Licensee shall not use the Licensed Trademarks in any form
         or manner of display or trade dress which does not meet the
         requirements of this Article V or which has not been approved by
         Licensor.

5.3      Licensee shall, at its own expense, apply such trademark notices or
         other markings as may be necessary or appropriate under the laws or
         regulations of the Licensed Territory or as Licensor may reasonably
         request in connection with the use of each and every one of the
         Licensed Trademarks. Without limiting the generality of the foregoing,
         Licensee shall include on all packages, cartons and containers in which
         the Products are marketed and on all labels and advertising and
         promotional material, the name and address of Licensee as manufacturer
         or distributor of the Products and the phrase "[Trademark] is


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         the registered trademark of Del Monte Corporation and used under
         license," or the equivalent as approved in advance by Licensor. In
         addition, Licensee shall place the symbol "(R)" or "TM" (or the local
         equivalent), as appropriate, immediately adjacent to each use of a
         Licensed Trademark, or as otherwise approved by Licensor.

5.4      Licensee shall not use any Licensed Trademark as part of a trade name
         or corporate name. Licensee shall not combine as a unitary or composite
         mark any other trademark with a Licensed Trademark, but may use its
         trade or corporate name on the Products to designate that Licensee is
         the manufacturer or distributor of such Products.

5.5      All activities of Licensee conducted in the Licensed Territory in
         connection with the Licensed Goods shall be conducted in accordance
         with all applicable laws, rules and regulations.

                                   ARTICLE VI
                      QUALITY CONTROL AND OTHER CONDITIONS

6.1      Licensee acknowledges the importance to Licensor and to its reputation
         and goodwill, and to the public, of maintaining high, uniform standards
         of quality in the Products produced, manufactured, distributed and sold
         under the Licensed Trademarks. All Products sold or distributed under
         the Licensed Trademarks shall meet the quality standards and
         specifications, including labeling standards and specifications, used
         by Licensor as of the Effective Date and as may be modified by Licensor
         from time to time. Where no such standards and specifications exist,
         the Products must meet a level of quality comparable to the quality
         standards generally accepted for other leading brands of the same
         product in the same markets from time to time.

6.2      Licensee shall submit to Licensor annually for its inspection, testing,
         and quality evaluation, samples of all Licensed Goods and packaging as
         may be requested by Licensor, together with samples of all advertising,
         promotional materials and sales materials bearing the Licensed
         Trademarks. All such samples shall be submitted free of cost to
         Licensor. Once per year, or at other times if Licensor reasonably
         believes or determines that any such Licensed Goods do not meet the
         required standards of quality as described herein, Licensor or its
         representatives shall, upon reasonable notice, have access to the
         premises wherein such Licensed Goods are produced, manufactured or held
         for sale at such time as to not unduly interfere with the operations of
         Licensee. All Licensor expenses of conducting such inspections shall be
         borne by Licensor. If any inspection of any premise reveals that
         Licensee has failed to comply with the quality standards set forth
         herein, Licensor shall be entitled to re-inspect (at Licensee's cost)
         such premise upon the earlier of Licensor's receipt of notice of cure
         by Licensee or the expiration of the applicable cure period after which
         Licensor may seek an injunction pursuant to Paragraph 6.5. Any such
         re-inspection shall not be included in the limit of inspections per
         year set forth in the paragraph.

6.3      If Licensor determines that any production facilities, Licensed Goods
         or other materials do not meet the required standards of quality as set
         forth herein, Licensor shall notify


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         Licensee in writing of such defect, providing Licensee with details
         regarding the deficiency . Upon receipt of such notice, Licensee shall
         cure such deficiency within thirty (30) days, except as provided by
         Paragraph 6.4, and shall provide Licensor with evidence of such cure
         including samples of the Licensed Good or other material which was the
         subject of such cure.

6.4      In the event that any deficiency in quality of any Licensed Good poses
         a risk to public health or safety, Licensee shall immediately cure such
         deficiency and shall immediately cease manufacturing, selling and
         distributing such Product until the deficiency is cured.

6.5      If a Product or other deficiency is not cured to the reasonable
         satisfaction of Licensor within the time period set forth herein,
         Licensor shall be entitled to terminate this Agreement and the License
         provided herein and seek injunctive relief against further sales or use
         of such defective Products or material.

6.6      Licensor acknowledges that weather conditions and other factors beyond
         the control of Licensee from time to time may affect Licensee's ability
         to meet quality standards described herein in all respects. Under those
         circumstances, Licensor shall permit normal deviations from its product
         specifications for limited periods of time, provided such deviations do
         not have a material effect on Product quality and do not have a
         demonstrable adverse effect on public health or safety.

6.7      In addition to the quality standards set forth herein, Licensee shall
         comply with, and shall have sole responsibility for complying with, all
         applicable laws and regulations relating to the production,
         manufacture, sale and distribution of the Products.

                                   ARTICLE VII
                     TERM, TERMINATION, AND CERTAIN REMEDIES

7.1      (a)      Unless sooner terminated as provided for herein, this
                  Agreement and the rights and licenses granted herein shall
                  have a term of five (5) years from the Effective Date.

         (b)      Notwithstanding the foregoing, Licensor may terminate this
                  Agreement upon the occurrence of any of the following: (i) the
                  breach by Licensee of any material term of this Agreement, in
                  accordance with the procedures set forth in Section 7.2 below;
                  (ii) if Licensee determines to cease business, or Licensee
                  liquidates due to insolvency or other financial distress or is
                  ordered by a court of competent jurisdiction to liquidate its
                  business; (iii) if Licensee ceases all bona fide commercial
                  use of all Licensed Trademarks in the Licensed Territory (or
                  of any Licensed Trademark in any country of the Licensed
                  Territory) for a period of three (3) years (or such shorter
                  period of time as shall be deemed to constitute abandonment of
                  the trademark); or (iv) pursuant to Section 6.5 of this
                  Agreement. Where Licensee has ceased all bona fide commercial
                  use of any Licensed Trademark in one or more countries within
                  the Territory (but not in all countries of the Territory), the
                  termination of this Agreement shall be limited to the


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                  particular Licensed Trademark in those countries in which use
                  of the Licensed Trademark has ceased.

7.2      Except as otherwise provided in this Agreement, if Licensor believes
         that Licensee is in breach of any material term of this Agreement
         Licensor shall give written notice of such breach to Licensee. Licensee
         shall have twenty (20) days from its receipt of such notice to cure
         such breach. If Licensee fails to cure such breach within the twenty
         (20) day period, Licensor may terminate this Agreement with written
         notice to Licensee.

7.3      Upon termination of this Agreement in its entirely or with respect to
         any particular Licensed Trademark or country within the Licensed
         Territory, Licensee shall (a) immediately cease all use of the Licensed
         Trademarks with respect to all Products covered by such termination;
         (b) not thereafter, directly or indirectly, identify itself in
         marketing or promotional material as a licensee or former licensee of
         Licensor with regard to such Products in the Licensed Territory; (c)
         immediately destroy, and provide to Licensor evidence of the
         destruction of, all packaging and any and all promotional and other
         materials bearing the Licensed Trademarks in the Licensed Territory (or
         country within the Territory); provided, however, that for six (6)
         months immediately following the termination of this Agreement (except
         where such termination is based on the failure to comply with the
         quality standards described in Article VI hereof), Licensee may sell or
         otherwise dispose of any finished Products in its inventory, or which
         are produced pursuant to a commitment which Licensee entered into prior
         to the termination date, and which comply with the quality standards
         described in Article VI.

7.4      Upon termination of this Agreement, the parties shall perform all other
         acts which may be necessary or useful to render effective the
         termination of the interest of Licensee in the Licensed Trademarks,
         including but not limited to the cancellation of any registration or
         recordation of this Agreement, or any summary thereof, and Licensee
         shall execute any assignment, conveyance, acknowledgement, or other
         document that the Licensor may require, relinquishing or conveying to
         Licensor any and all rights to or interest in the Licensed Trademarks
         that Licensee has, and any goodwill associated therewith. Without
         limiting the foregoing, Licensee hereby consents to any application
         which Licensor may make to limit or terminate Licensee's status as a
         registered user and hereby irrevocably appoints Licensor as its true
         and lawful attorney-in-fact for the purpose of executing any such
         application or other document, and agrees not to contest, oppose or
         dispute such application.

7.5      Licensee may terminate this Agreement at any time by providing Licensor
         with thirty (30) days prior written notice.


                                  ARTICLE VIII
           PROTECTION OF THE LICENSED TRADEMARKS INCLUDING LITIGATION

8.1      During the term of this Agreement Licensee agrees to reimburse Licensor
         for all costs (including attorneys' fees) of maintaining the Licensed
         Trademarks in the Licensed Territory . Licensee shall assist Licensor
         in obtaining and maintaining such registrations.


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         Licensee acknowledges that the ability to maintain a trademark may
         depend, in part, on Licensee's use of the Licensed Trademark in a
         particular country. Licensor shall not be responsible for the inability
         to maintain a Licensed Trademark to the extent such inability is based
         on Licensee's failure to use a Licensed Trademark within a country.

8.2      The parties agree to notify each other promptly of any act of
         infringement of or unfair competition involving a Licensed Trademark or
         any claim by a third party that use of a Licensed Trademark by Licensor
         or Licensee infringes the rights of a third party or constitutes unfair
         competition.

8.3      Licensor will at all times have the right, in its sole discretion, to
         take whatever steps it deems necessary or desirable to protect the
         Licensed Trademarks from all harmful or wrongful activities of third
         parties. Such steps may include, but are not limited to, the filing and
         prosecution of (a) litigation against infringement or unfair
         competition by third parties; (b) opposition proceedings against
         applications for trademark or service mark registration for marks that
         are confusingly similar to any one or more of the Licensed Trademarks;
         (c) cancellation proceedings against registration of marks that are
         confusingly similar to any one or more of the Licensed Trademarks; and
         (d) other appropriate administrative actions. Licensor shall have the
         right to include Licensee in such litigation, opposition, cancellation
         or other proceedings when necessary or appropriate. Licensee shall
         cooperate with Licensor in any such proceeding by providing oral
         testimony and documentary and other relevant evidence, and shall
         reimburse Licensor for the reasonable costs incurred by Licensor,
         including attorneys' fees, in connection with any such proceeding.
         Unless otherwise agreed by the parties, any amounts obtained in
         connection with any such proceeding (whether awarded by a court,
         received in settlement or otherwise) shall be allocated as follows: (i)
         first to reimburse Licensor for any costs not yet reimbursed by
         Licensee; (ii) then to reimburse Licensee for all costs incurred in
         connection with such proceeding; and (iii) then any remaining amounts
         shall be paid to Licensor.

8.4      Licensor shall at all times have the right to take whatever steps it
         deems necessary or desirable to defend claims that the use of the
         Licensed Trademarks in the Licensed Territory infringes the rights of a
         third party. Licensee shall reimburse Licensor for all reasonable
         costs, including attorneys' fees, incurred in connection with such
         defense. Licensee shall have the right to participate in such defense
         at its own expense to protect its rights under this Agreement relating
         to the Licensed Trademarks. If Licensee is named as a party to such a
         claim and Licensor is not so named, Licensee shall defend such action
         at its own expense, subject to Licensor's right to elect to participate
         in and control such defense. Licensee shall not be authorized to enter
         into any agreement, consent order or other resolution of any claim by
         or against a third party with respect to the Licensed Trademarks
         without Licensor's prior written approval, which approval shall not be
         unreasonably withheld or delayed.


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                                   ARTICLE IX
                            RECORDATION OF AGREEMENT

    The parties shall cooperate to satisfy the laws and regulations in the
Licensed Territory with respect to the recordation or validation of this
Agreement, or otherwise to render this Agreement effective and enforceable in
the Licensed Territory, including without limitation the recordal of this
Agreement. Recordation of this Agreement in any territory shall be at the cost
of Licensee.


                                    ARTICLE X
                         REPRESENTATIONS AND WARRANTIES

10.1     Licensor represents and warrants that, to the best of its knowledge, it
         has the right to grant the rights and licenses granted herein, subject
         to the terms and conditions stated in this Agreement; provided that
         Licensor makes no representation or warranty, express or implied, as to
         any matter represented or warranted to it pursuant to the Purchase
         Agreement.

10.2     Each party represents and warrants that it has the corporate power and
         authority and the legal right to enter into this Agreement and to
         perform its obligations hereunder.

10.3     LICENSOR DISCLAIMS ANY AND ALL OTHER WARRANTIES OR REPRESENTATIONS
         EXPRESS OR IMPLIED, ORAL OR WRITTEN, INCLUDING, BUT NOT LIMITED TO,
         WARRANTIES OR REPRESENTATIONS WITH RESPECT TO THE LICENSED TRADEMARKS
         OR CONDITIONS OF AUTHORITY, TITLE, VALIDITY, NON-INFRINGEMENT,
         MERCHANTABILITY OR FITNESS FOR ANY PURPOSE.

                                   ARTICLE XI
                  PRODUCT LIABILITY INSURANCE; INDEMNIFICATION

11.1     Licensee shall procure and maintain product liability insurance with an
         insurer acceptable to and agreed upon by Licensor covering liabilities
         for its activities pursuant to this Agreement of at least Five Million
         United States Dollars (U.S. $5,000,000), with a deductible no greater
         than Two Hundred Fifty Thousand United States Dollars (U.S. $250,000)
         per occurrence. Such policy shall further provide at least thirty (30)
         days prior written notice to Licensor of the cancellation, expiration
         or material change in the terms of such policy. Licensee shall cause
         Licensor to be named as an additional insured under such policy and
         shall provide Licensor with a certificate of insurance evidencing such
         coverage.

11.2     Licensee acknowledges and agrees that it shall bear all responsibility
         for, and all liabilities arising from and relating to, all Products
         manufactured, sold or distributed under the Licensed Trademarks.
         Licensee hereby agrees to indemnify, defend and hold Licensor and its
         directors, officers and employees harmless from and against any and all
         losses, claims, suits, damages, costs and expenses (including
         reasonable attorneys' fees) arising from or relating to the use by
         Licensee of the Licensed Trademarks, and the manufacture, sale or
         distribution of Products, or a breach of any term of this Agreement, in
         addition to any other remedies to which Licensor may be entitled at law
         or equity.



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<PAGE>   10


         Licensor shall in no way assume any such responsibility or liability as
         a result of this Agreement or the quality standards or specifications
         prescribed hereunder, the purpose of such standards and specifications
         being solely to maintain the reputation and goodwill associated with
         the Licensed Trademarks.

11.3     THE INDEMNIFICATION PROVIDED IN THIS AGREEMENT SHALL BE APPLICABLE
         WHETHER OR NOT NEGLIGENCE OR STRICT LIABILITY OF THE PERSON ENTITLED TO
         INDEMNIFICATION HEREUNDER IS ALLEGED OR PROVEN.

                                   ARTICLE XII
                                  MISCELLANEOUS

12.1     Except as otherwise may be expressly provided in this Agreement,
         Licensee shall not be construed to be and shall not represent itself as
         an agent, representative, Affiliate, partner or co-venturer of
         Licensor.

12.2     Every notice provided for in this Agreement to be given by one party to
         another party shall be in writing and shall be deemed given on the date
         received by hand-delivery, receipt confirmed facsimile transmission,
         overnight courier, or registered mail, postage prepaid, to the address
         below or such other address as may hereafter be designated by a party
         in writing:

                  To LICENSOR:      Del Monte Corporation
                                    One Market
                                    San Francisco, California 94105 U.S.A.
                                    Facsimile No.:  (415) 247-3263
                                    Attention: General Counsel

                  To LICENSEE:
                                    --------------------------------------

                                    --------------------------------------

                                    --------------------------------------
                                    Facsimile No.:
                                                  ------------------------
                                    Attention:
                                              ----------------------------

12.3     Failure of either party to insist upon strict performance of the terms,
         conditions, and provisions of this Agreement shall not be deemed a
         waiver of such terms, conditions, or provisions or a waiver of future
         compliance with them. No waiver of any terms, conditions, or provisions
         shall be deemed to have been made unless expressed in writing and
         signed by the waiving party.

12.4     (a)      This Agreement shall in all respects be governed by, construed
                  and enforced in accordance with the laws of the State of Texas
                  without reference to the conflict of laws principles thereof
                  that would apply any other law.



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         (b)      Each of the parties irrevocably and unconditionally submits,
                  for itself and its property, to the exclusive jurisdiction of
                  the United States District Court for the Northern District of
                  Texas, Dallas Division, or any State court sitting in the
                  County of Dallas, State of Texas, and any appellate court
                  therefrom, in any action or proceeding arising out of or
                  relating to this Agreement, or for recognition or enforcement
                  of any judgment, and each of the parties irrevocably and
                  unconditionally agrees, to the fullest extent permitted by
                  law, that all claims in respect of any such action or
                  proceeding may be heard and determined in any such court. Each
                  of the parties hereto agrees that a final judgment in any such
                  proceeding shall be conclusive and may be enforced in any
                  other jurisdiction by suit on the judgment or in any other
                  manner provided by law.

         (c)      Each of the parties hereby irrevocably and unconditionally
                  waives, to the fullest extent it may legally and effectively
                  do so, any objection which it may now or hereafter have to the
                  laying of venue of any suit, action or proceeding arising out
                  of or relating to this Agreement in the United States District
                  Court for the Northern District of Texas, Dallas Division, or
                  any State court sitting in the County of Dallas, State of
                  Texas. Each of the parties hereto hereby irrevocably waives,
                  to the fullest extent permitted by law, the defense of an
                  inconvenient forum to the maintenance of such action or
                  proceeding in any such court.

         (d)      Each of the parties hereby irrevocably consents to service of
                  process by registered or certified mail to the address
                  provided for notices in Section 12.2. Nothing in this
                  Agreement shall affect the right of any party to this
                  Agreement to serve process in any other manner permitted by
                  law.

12.5     This Agreement together with the Purchase Agreement constitutes the
         entire understanding between the parties with respect to its subject
         matter, superseding and terminating all previous agreements between
         them relating to the same subject matter, whether written, oral, or
         implied, and may not be changed or modified except by written
         agreement, signed by a duly authorized representative of the party to
         be bound.

12.6     If any term, provision, covenant, or restriction of this Agreement is
         held by a court of competent jurisdiction or other adjudicative body to
         be invalid, void, or unenforceable, the remainder of the terms,
         provisions, covenants, and restrictions shall remain in full force and
         effect and shall in no way be affected, impaired, or invalidated. It is
         hereby stipulated and declared to be the intention of the parties that
         they would have executed the remaining terms, provisions, covenants,
         and restrictions without including the invalid, void, or unenforceable
         term, provision, covenant, or restriction.

12.7     Any delays in or failure by either party in performance of its
         obligations under this Agreement shall be excused to the extent caused
         by occurrences beyond such party's reasonable control, including, but
         not limited to, acts of God, strikes or other labor disturbances, war,
         whether declared or not, sabotage, and other causes, whether similar or
         dissimilar to those specified.


                                       99
<PAGE>   12


12.8     Any delay or non-performance by one party excused under the provisions
         of Paragraph 12.7 of this Agreement shall be deemed grounds for
         termination by the other party, if it were grounds for termination but
         for Paragraph 12.7, and if continued for three (3) years or more, or
         such shorter period as could be deemed an abandonment of any Licensed
         Trademark in a particular country in the Licensed Territory.

12.9     This Agreement may not be assigned by Licensee without the prior
         written consent of Licensor, which consent may be withheld in
         Licensor's sole discretion. Licensee shall have no right to grant
         sublicenses under this Agreement. Any assignment or transfer in
         violation of this Section shall be void and of no effect. Any assignee
         or transferee of this Agreement shall be bound by the terms and
         conditions contained herein.

12.10    Nothing in this Agreement shall prevent Licensor from manufacturing,
         selling or distributing goods or services in the Licensed Territory or
         licensing others to do so.

12.11    If any action or proceeding is commenced between the parties hereto
         with respect to this Agreement, the prevailing party shall be entitled
         to all reasonable, direct and substantiated fees and expenses incurred
         by it in connection with such action or proceeding, including
         reasonable attorneys' fees.

12.12    This License Agreement shall be binding upon and inure to the benefit
         of the parties, and to the extent permitted herein, their successors
         and assigns.




                                      100
<PAGE>   13






         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.


LICENSOR:                                    LICENSEE:
DEL MONTE CORPORATION                        UNIMARK FOODS, INC.

By:                                          By:
   ---------------------------                  ---------------------------
Name:                                        Name:
     -------------------------                    -------------------------
Title:                                       Title:
     -------------------------                    -------------------------




                                      101
<PAGE>   14






                                    EXHIBIT A

                               Licensed Trademarks

<TABLE>
<CAPTION>



       Mark                           Country                           Registration No.
       ----                           -------                           ----------------
<S>                                  <C>                               <C>
SUNFRESH

FRUITS OF FOUR SEASONS

FRUIT MADE EASY

FLAVOR FRESH
</TABLE>





                                    EXHIBIT B

                                    Products


"PRODUCTS" shall mean processed fruit products sold in glass, plastic or metal
containers for retail sale. "Processed fruit products" are fruit products which
have been subject to thermal processing, chemical preservation or some other
form of treatment to render the product shelf stable.



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