MEDPLUS INC /OH/
10QSB, 1996-11-14
COMPUTER PERIPHERAL EQUIPMENT, NEC
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                               UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C.  20549

                                FORM 10-QSB

                                 (Mark One)

[X]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF   
             THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September  30, 1996

                                                                   
                                    OR

[  ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)   
                OF THE  SECURITIES EXCHANGE ACT OF 1934


For the transition period from _______ to _____________
Commission file number  Z - 24196

                                                                   
                               MEDPLUS, INC.
         (Exact name of registrant as specified in its charter)

            Ohio                           48-1094982
(State or other jurisdiction of   (I.R.S. Employer Id. No.)
incorporation or organization)


                   8805 Governor's Hill Drive, Suite 100
                          Cincinnati, OH  45249
               (Address of principal executive offices)

                                                                   
                              (513) 583-0500         
           (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such report(s), and (2) has been subject to such filing
requirements for the past 90 days.

                         Yes    X       No        

As of  November 1, 1996, there were 5,918,406 shares of the
Registrant's Common Stock without par value issued and
outstanding. 


<PAGE>
PART 1. FINANCIAL INFORMATION

Item 1.   Financial Statements.

<TABLE>
                                              MEDPLUS, INC. and SUBSIDIARIES
                                            Consolidated Statements of Operations
                                                        (Unaudited)
<CAPTION>
                                                         Three Months                          Nine Months
                                                     Ended September 30,                   Ended September 30,  
                                                         1996               1995             1996              1995
                                                   _____________      ____________      ___________        ____________
<S>                                                <C>                <C>               <C>                 <C>
Net revenues                                       $2,806,479         2,596,883          7,902,784          6,399,245 
Cost of revenues                                    1,406,481         1,189,958          3,780,757          2,762,414 
                                                   _____________      ____________      ___________        ____________

   Gross profit                                     1,399,998         1,406,925          4,122,027          3,636,831 

Operating expenses:
   Sales and marketing                              1,090,911           832,854          2,711,041          2,433,055 
   Research and development                           254,527           212,678            455,735            430,674 
   General and administrative                         790,028           334,184          2,528,812            960,167 
                                                   ____________       ___________       ___________         ___________

     Total operating expenses                       2,135,466         1,379,716          5,695,588          3,823,896 
                                                   ____________       ___________       ___________         ___________

     Operating profit (loss)                         (735,468)           27,209         (1,573,561)          (187,065)

Other income, net                                      58,520            25,867            236,799            103,435 
                                                   ____________       ___________       __________          ___________

     Income (loss) before income tax 
     (benefit) expense                               (676,948)           53,076         (1,336,762)           (83,630)

Income tax (benefit) expense                             --              19,700              --               (30,150)
                                                   ____________       __________        ____________        ____________

     Net income (loss)                             $ (676,948)           33,376         (1,336,762)           (53,480)

                                                   ____________       __________         ___________         ___________
                                                   ____________       __________         ___________         ___________
<PAGE>
     Net income (loss) per share                   $    (0.11)             0.01              (0.23)             (0.01)
                                                   ____________       __________         ___________         ___________
                                                   ____________       __________         ___________         ___________


    Weighted average number of shares 
     of common stock outstanding                    5,913,749          4,827,298          5,862,371          4,788,426 
                                                   ____________       __________         ___________         ___________
                                                   ____________       __________         ___________         ___________

</TABLE>

See accompanying notes to consolidated financial statements.

<TABLE>
                               MEDPLUS, INC. and SUBSIDIARIES                                                    
                              Consolidated Balance Sheets                                              
                                         (Unaudited)

<CAPTION>

 <S>                                                                     September 30,     December 31, 
 ASSETS                                                                      1996              1995
                                                                          ___________     ____________ 
 Current assets:                                                       <C>                <C>
    Cash and cash equivalents                                          $   4,180,525       7,494,094
    Investment securities                                                    305,632         500,020 
    Accounts receivable, less allowance for doubtful accounts 
        of $80,000 in 1996 and $50,000 in 1995                             3,655,470       2,799,428 
    Other receivables                                                        285,089         215,688 
    Inventories                                                              753,075         538,274 
    Unbilled service contracts                                               648,805         279,410 
    Prepaid expenses and other current assets                                476,831         505,426 
                                                                          __________      ___________
        Total current assets                                              10,305,427      12,332,340 
                                                                          __________     ____________

Investment securities                                                        ---             302,730 
Unbilled service contracts                                                 1,015,074         943,446
Capitalized software development costs, net of accumulated 
   amortization of $731,969 in 1996 and $457,178 in 1995                   2,065,734       1,265,906 
Equipment, furniture and fixtures, less accumulated depreciation of
   $390,946 in 1996 and $236,203 in 1995                                   1,287,563         905,365 
Excess of cost over fair value of net assets acquired, net of 
   accumulated amortization of $81,513 in 1996 and $6,335 in 1995            932,128       1,040,649 
Other assets                                                                  96,843         166,705
                                                                           __________     ___________

                                                                       $  15,702,769      16,957,141
                                                                          ___________     ___________
                                                                          ___________     ___________


                                   LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Current installments of obligations under capital leases            $      46,643          53,093 
   Accounts payable                                                        1,370,103       1,104,214 
   Accrued expenses                                                          757,293       1,181,263 
   Payable to selling shareholders of Universal Document 
   Management Systems, Inc.                                                   ---          1,011,353 
   Deferred revenue                                                          775,874         560,802 
   Deferred revenue on unbilled service contracts                            648,805         279,410

                                                                           _________       __________
        Total current liabilities                                          3,598,718       4,190,135 
                                                                           _________       __________

Obligations under capital leases, excluding current installments              66,395         103,565 
Deferred revenue                                                              49,418          96,446 
Deferred revenue on unbilled service contracts                             1,015,074         943,446   
                                                                           _________       _________
        Total liabilities                                                  4,729,605       5,333,592
                                                                           _________       _________

Shareholders' equity:
   Common stock, no par value, authorized 15,000,000 shares; 
        issued and outstanding 5,918,406 shares in 1996 
        and 5,808,524 shares in 1995                                         1,092             1,056 
   Additional paid-in capital                                           14,729,477        14,035,728 
   Accumulated deficit                                                  (3,714,150)       (2,377,388)
   Unrealized gain on investment                                             1,920             3,258 
   Deferred compensation under employee stock award plan                   (45,175)          (39,105)
                                                                        __________        __________
        Total shareholders' equity                                      10,973,164        11,623,549
                                                                        __________        __________
     
                                                                       $15,702,769        16,957,141 
                                                                        __________        __________
                                                                        __________        __________
</TABLE>
   See accompanying notes to consolidated financial statements
<PAGE>
                                    MEDPLUS, INC. and SUBSIDIARIES
                                   Consolidated Statements of Cash Flows
                                                  (Unaudited)
<TABLE>
<CAPTION>
                                                                              Nine months  
                                                                          ended September 30,
<S>                                                                       1996           1995
Cash flows from operating activities:                                  _________      _________
                                                                      <C>           <C>  
     Net loss                                                         $(1,336,762)     (53,480)
     Adjustments to reconcile net loss to net cash used 
        in operating activities:
        Amortization of capitalized software development costs            274,791      104,314 
        Amortization of deferred compensation costs                        64,478          --
        Depreciation and amortization                                     238,098      110,157 
        Realized (gain) loss on sale of investment securities and 
           equipment, furniture and fixtures                              (13,846)      10,584 
        Provision for loss on doubtful accounts                            30,000          --
        Deferred income taxes                                                --        (52,232)
        Changes in assets and liabilities:
           Accounts receivable                                           (886,042)  (1,189,367)
           Other receivables                                              (69,401)    (166,862)
           Inventories                                                   (214,801)    (130,002)
           Prepaid expenses and other assets                               97,359       81,699 
           Accounts payable and accrued expenses                          (57,581)     496,707 
           Income taxes payable                                               --        (5,400)
           Deferred revenue                                               168,044       90,016 
                                                                         __________   __________   
              Net cash used in operating activities                    (1,705,663)    (703,866)
                                                                         __________   __________

Cash flows from investing activities:
     Capitalization of software development costs                      (1,074,619)    (588,946)
     Purchases of equipment, furniture and fixtures                      (514,779)    (323,825)
     Purchases of investment securities                                       --      (236,256)
     Proceeds from sales of investment securities and equipment,
           furniture and fixtures                                         515,385    1,279,260 
     Payments to selling shareholders of Universal Document 
           Management Systems, Inc.                                      (850,625)        --
     Other payments made in acquisitions of businesses                   (102,157)        --
                                                                        ___________    __________
 
              Net cash provided by (used in) investing activities      (2,026,795)     130,233 

Cash flows from financing activities:
     Proceeds from issuance of common stock                               462,509      287,453 
     Proceeds from borrowing on line of credit                          1,311,969      829,564 
     Repayments on line of credit                                      (1,311,969)    (829,564)
     Principal payments on capital lease obligations                      (43,620)     (36,767)
                                                                        __________     _________

             Net cash provided by financing activities                    418,889      250,686 
                                                                        __________    ___________
             Net decrease in cash                                      (3,313,569)    (322,947)
Cash and cash equivalents at beginning of period                        7,494,094      546,998 
                                                                        ___________    ___________

Cash and cash equivalents at end of period                            $ 4,180,525      224,051 
                                                                        ___________    ___________
                                                                        ___________    ___________

Interest paid                                                             $12,412       11,397 
                                                                        ___________    ___________
                                                                        ___________    ___________

Income taxes paid                                                     $     --              --
                                                                        ___________    ___________
                                                                        ___________    ___________

</TABLE>
See accompanying notes to consolidated financial statements.


<PAGE>

                          MedPlus, Inc. and Subsidiaries
                    Notes to Consolidated Financial Statements

                                  (Unaudited)
   
(1)  Description of the Business

     MedPlus, Inc. (the "Company") provides state-of-the-art
information management technology products and consulting services
to customers in the healthcare industry. The Company's products
presently consist of the IntelliCode( Intelligent Bar Code System
("IntelliCode"), the OptiMaxx( Document Archival and Retrieval
System ("OptiMaxx"), the ChartMaxx Electronic Patient Record
System ("ChartMaxx"),  and Step2000( Workflow, Document
Management, and Application Development System (Step 2000).
IntelliCode is an intelligent bar coding system for hospitals and
other healthcare organizations. OptiMaxx is an optical disk-based
document archival system. ChartMaxx is an enterprise-wide
electronic patient data repository.  Step2000 is workflow,
document management, and application development software that
enhances the utilization of information on an enterprise-wide
basis, regardless of hardware platform or operating environment. 
With its acquisition of  FutureCORE, Ltd ("FutureCORE"), the
Company has also begun to provide process improvement and
automation services, primarily in the areas of patient care and
laboratory services (see Note 3).

     All of the Company's products are based on an open
architecture and are modular in design allowing them to easily
integrate with a client's current information system. The
Company's products allow healthcare providers to more efficiently
collect, store and retrieve medical information. In addition, the
Company's technologies and products are designed to allow
healthcare providers to improve quality, increase productivity,
and integrate with the physician office, while reducing overall
costs.

(2)  Summary of Significant Accounting Policies

     (a)  Interim Financial Information

     The consolidated financial statements and the related notes
thereto are unaudited and have been prepared on the same basis as
the audited consolidated financial statements.  In the opinion of
management, such unaudited financial statements include all
adjustments (consisting of only normal recurring adjustments)
necessary to present fairly the information set forth therein.

     (b)  Significant Accounting Policies

     A description of the Company's significant accounting
policies can be found in the footnotes to the Company's 1995
annual consolidated financial statements included in its Annual
Report on Form 10-KSB dated March 29, 1996.  The accompanying
consolidated financial statements should be read in conjunction
with those footnotes.
   

     (c)  Net Income (Loss) Per Share

     Net income (loss) per share is based on the weighted average
number of shares of common stock and common stock equivalents
outstanding for each period. During periods of net loss,  common
stock equivalents are not included in weighted average shares
outstanding. 

     (d)  Supplemental Cash Flow Information

     In April 1996, the Company issued 14,249 shares of common
stock valued at $160,728 to the selling shareholders of Universal
Document Management Systems, Inc. ("UDMS") in satisfaction for
contingent consideration earned from the period December 14, 1995
to December 31, 1995 in accordance with the UDMS acquisition
agreements.  As this was a non-cash transaction, it has not been
presented in the Consolidated Statements of Cash Flows.

     (e)  Reclassifications

     Certain reclassifications have been made to the consolidated
financial statements for 1995 to conform to the current year
presentation.

(3)  Acquisition of FutureCORE

     Effective June 28, 1996, the Company acquired all of the
assets of FutureCORE, Ltd. ("FutureCORE"), a hospital, laboratory
and physician services consulting firm.  The acquisition has been
accounted for under the purchase method, and the financial
position and results of operations of FutureCORE have been
included in the Company's consolidated financial statements since
the date of the acquisition.

     The total consideration paid for these assets consisted of
cash of  $61,250.  The asset purchase agreement also provides for
additional consideration contingent upon the future net revenue
and contribution margin performance of FutureCORE as it relates to
its backlog as of June 28, 1996.  The purchase price for
FutureCORE has been allocated to the identifiable tangible and
intangible assets acquired based on their fair market value.  The
additional contingent consideration, if earned, would be accounted
for as an additional cost of the acquisition.

(4)  Commitments and Contingency

    (a)  Commitment

     The Company signed a letter of agreement with a software
company ("software company"), dated July 12, 1996, in which the
Company, on or before January 31, 1997, agreed to either (a) pay
$1.65 million to the software company in return for 75% of the
common shares of the software company, or (b) secure a funding
commitment for the software company's operations in the amount of
$1.65 million from investors and/or lenders.  In the event the
Company secures a funding commitment from investors and/or
lenders, then the software company will grant the Company the
option to purchase 75% of the common shares of the software
company.  The Company's option would be immediately exercisable
and remain in effect until December 31, 1999.

     Under the agreement, the Company will fund the operations of
the software company until funding has begun under either option
discussed in the preceding paragraph.  If the Company pays the
software company $1.65 million for the common shares, then such
purchase price will be reduced by any funds previously paid to the
software company to fund its operations plus interest.  If the
Company secures funding for the software company from investors
and/or lenders for $1.65 million, then upon the software company's
receipt of such funding, it will immediately reimburse the Company
for any funds previously paid to it plus interest.  Interest will
be equal to the prime rate announced by the Company's primary bank
lender plus 1% per annum.  The Company had advanced approximately
$108,000 to the software company under this agreement as of
September 30, 1996.

     The Company has also provided a corporate guarantee to a
leasing company under which the Company has guaranteed the
payments due by the software company under certain lease
agreements for equipment and furniture.  The amounts due under the
leases, which terminate in 1999 and 2001, are approximately
$135,000.

     The software company provides software, education and
services to corporations that are implementing object-oriented
systems in the design and redesign of their business processes.


(b)  Litigation

     In 1995, a former supplier filed a complaint against the
Company alleging breach of contract and trade libel.  The Company
then filed a counterclaim against the supplier in January of 1996. 
The Company and the supplier reached a settlement agreement under
which the Company paid the supplier approximately $28,000 and
wrote off approximately $26,000 in amounts due from the supplier. 
An agreed order of dismissal was entered in September of 1996
which dismissed the supplier's complaint and the Company's
counterclaim.







































Item No. 2 -- Management's Discussion and Analysis of Financial
Condition and Results of Operations

Net revenues for the third quarter were a record $2,806,479, an
increase of $209,596 or  8% over the $2,596,883  reported for the
comparable period in 1995.  For the nine months ended September
30, 1996, net revenues were also a record at $7,902,784, an
increase of $1,503,539 or 23% over the $6,399,245 reported for the
comparable period in 1995.  The increase in net revenues for both
periods is primarily a result of revenues from the ChartMaxx and
Step 2000 products which the Company did not begin selling until
the third and fourth quarters of 1995, respectively.  The Company
completed the installation of its fourth ChartMaxx system in the
third quarter of 1996.

Operating expenses for the third quarter of 1996 were $2,135,466
compared to $1,379,716 for 1995, an increase of 55%.  Operating
expenses were $5,695,588 and $3,823,896, respectively, for the
nine months ended September 30, 1996 and 1995, an increase of 49%. 
The increase is a result of an increase in personnel from 61 to
106 over the past twelve months.  The personnel increase related
to additional employees in the areas of sales, marketing, product
development, customer support, administration and the Company's
new subsidiaries, Universal Document Management Systems and
FutureCORE. Substantial expenditures have also been made in the
current year to increase market awareness of the Company's
products, especially the commercial release of the new ChartMaxx
system. The Company also recorded a $54,000 charge associated with
the settlement of a lawsuit by a former supplier in the third
quarter.

The Company's net loss for the third quarter of 1996 was $676,948
compared to net income in 1995 of $33,376.  For the nine months
ended September 30, 1996, the net loss was $1,336,762 compared to
a net loss of $53,480 for the comparable period in 1995.  The net
losses are a result of the increased operating expenses discussed
in the preceding paragraph.  The Company's net operating loss
carryforwards for Federal income tax purposes at September 30,
1996 are estimated to be approximately $3,035,000.  These
carryforwards are available to offset Federal taxable income, if
any, through 2011.

The weighted average shares outstanding for the three months ended
September 30, 1996 were 5,913,749 as compared to 4,827,298 for the
comparable period in 1995. Weighted average shares outstanding 
increased primarily due to the issuance of an additional 900,000
shares of stock in the Company's secondary offering in November of
1995, and the exercise by underwriters of  warrants to purchase a
total of 110,000 shares of common stock during August and
September of 1995 and May of 1996.

The Company signed a letter of agreement with a software company
("software company"), dated July 12, 1996, in which the Company,
on or before January 31, 1997, agreed to either (a) pay $1.65
million to the software company in return for 75% of the common
shares of the software company, or (b) secure a funding commitment
for the software company's operations in the amount of $1.65
million from investors and/or lenders.  In the event the Company
secures a funding commitment from investors and/or lenders, then
the software company will grant the Company the option to purchase
75% of the common shares of the software company.  The Company's
option would be immediately exercisable and remain in effect until
December 31, 1999.

Under the agreement, the Company will fund the operations of the
software company until funding has begun under either option
discussed in the preceding paragraph.  If the Company pays the
software company $1.65 million for the common shares, then such
purchase price will be reduced by any funds previously paid to the
software company to fund its operations plus interest.  If the
Company secures funding for the software company from investors
and/or lenders for $1.65 million, then upon the software company's
receipt of such funding, it will immediately reimburse the Company
for any funds previously paid to it plus interest.  Interest will
be equal to the prime rate announced by the Company's primary bank
lender plus 1% per annum. The Company had advanced approximately
$108,000 to the software company under this agreement as of
September 30, 1996. The software company provides software,
education and services to corporations that are implementing
object-oriented systems in the design and redesign of their
business processes.

The Company has also provided a corporate guarantee to a leasing
company under which the Company has guaranteed the payments due by
the software company under certain lease agreements for equipment
and furniture.  The amounts due under the leases, which terminate
in 1999 and 2001, are approximately $135,000.


PART II. OTHER INFORMATION

Item 1.     Legal Proceeding

      In 1995, a former supplier filed a complaint against the
Company alleging breach of contract and trade libel.  The Company
then filed a counterclaim against the supplier in January of 1996.
The Company and the supplier reached a settlement agreement under
which the Company paid the supplier approximately $28,000 and
wrote off approximately $26,000 in amounts due from the supplier. 
An agreed order of dismissal was entered in September of 1996
which dismissed the supplier's complaint and the Company's
counterclaim.


Items 2-4.     None

Item 5.  Other Information

On November 5, 1996, the Company issued the attached press release
announcing that its Board of Directors has authorized management
to repurchase up to 500,000 shares of its stock in the open market
commencing on or after November 6, 1996, announcing certain
employment decisions and announcing that it expects its fourth
quarter results of operations to result in a loss for the period.

Item 6. Exhibits and Reports on Form 8-K

        (a) Exhibits

            10 Cross Corporate Guarantee, dated October 3, 1996.

            99 Press release, dated November 5, 1996.

            27 Financial Data Schedule

        (b)  No reports on Form 8-K filed during the quarter for   
             which this report is filed.


                                       SIGNATURE 


Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.


                              MedPlus, Inc.



Date:   11/14/96                    By: /s/Daniel A. Silber        
                    
                                        Daniel A. Silber
                                        Chief Financial Officer




* Pursuant to the last sentence of General Instruction G to Form
10-QSB, Mr. Daniel A. Silber has executed this Quarterly report of
Form 10-QSB both on behalf of the registrant and in his capacity
as its principal financial and accounting officer.
 


Index to Exhibits

       10.1 Cross Corporate Guarantee, dated October 3, 1996.

       99.1 Press release, dated November 5, 1996.

       27 Financial Data Schedule




INFORMATION LEASING CORPORATION
CROSS CORPORATE GUARANTEE

     The undersigned, for valuable consideration, the receipt of
which is hereby acknowledged, hereby guarantee(s) Information
Leasing Corporation ("Lessor") (1) the prompt payment, when due,
whether by acceleration or otherwise, of all rents, liabilities
and other indebtedness to Lessor of Dialogos, Inc. ("Lessee") now
existing under those certain Lease Agreements between Lessor and
Lessee and all schedules thereto, and further identified as Lease
Number 39259600 for a Network Computer System, and Lease Number
39269600 for Office Furniture (the "Leases") and (2) the
performance and observance of all of the provisions of the Leases
to be performed and observed by Lessee.

     This is an absolute, unconditional and continuing guarantee. 
This guarantee shall extend to and cover renewals of any claims
hereby guaranteed or extensions of time for payment thereof and
shall not be affected by any change in the terms and conditions of
the Leases or by any surrender, exchange, acceptance or release by
Lessor of any security held by it for, or by the release in whole
or in part of any other guarantor or guarantors of, the claims
hereby guaranteed.  Notice of acceptance of this guarantee, notice
of extensions of credit to Lessee, notice of default, diligence,
presentment, protest, demand  for payment, notice of demand or
protest are hereby waived.

     The Lessor in its sole discretion may determine the period of
time which must elapse prior to making demand under this guarantee
and Lessor need not exhaust any of its remedies against Lessee or
any security of any other guarantor before having recourse against
the undersigned under this guarantee.

     Lessor hereby acknowledges that the above referenced Leases
are being made based upon the credit worthiness of the Guarantor,
and therefore acknowledges that should Lessee and Guarantor so
desire, all of Lessee's rights and obligations under the Leases
may be assigned to Guarantor.

     In addition, with Lessor's prior written consent, which
consent shall not be unreasonably withheld, Guarantor may be
released from this Guarantee, in the event that Lessee
accomplishes both of the following:

      (i)     Lessee raises a minimum of $800,000.000 (eight
hundred thousand dollars) in either equity or convertible
debentures within eighteen (18) months of execution of this
Guarantee, and...

    (ii)   Lessee achieves positive net income sufficient to
amortize the remaining indebtedness under the Leases, which shall
include but not be limited to, remaining rent taxes, fees, and
residuals.

     Guarantor recognizes that the rates may need to be adjusted
to reflect the release of this guarantee, and that Lessee must
consent to such rate adjustments.

     This Guarantee shall be binding upon the guarantor and shall
inure to the benefit of Lessor and its successors and assigns. 
This guarantee shall be governed by, and construed in accordance
with, the laws of the State of Ohio.


     Dated this 3rd day of October, 1996.

GUARANTOR:
MEDPLUS, INC.


/s/   Daniel A. Silber, CFO                 

SIGNATURE

____________________________       ____________
WITNESS                            DATE

<PAGE>


MEDPLUS, INC. ANNOUNCES STOCK REPURCHASE PROGRAM, MANAGEMENT
CHANGES AND EXPECTATION OF OPERATING LOSS FOR THE FOURTH QUARTER

November 5, 1996, MedPlus, Inc.(NASDAQ: MEDP) announced today that
the Board of Directors has authorized a common stock repurchase
program. The timing of the program and the amount of stock
repurchased will be directed by overall financial and market
conditions. The Board has authorized management to repurchase up
to 500,000 shares in the open market commencing on or after
November 6, 1996, and management will review the repurchase
program on a regular basis.  Richard A. Mahoney stated that "this
program allows us to repurchase shares at very attractive prices.
The repurchased shares will be held as treasury shares and will be
available for general corporate purposes.  This action reflects
the confidence that both the Board and management have in the
future of MedPlus."  At September 30, 1996, MedPlus had working
capital of approximately $6,700,000, shareholders' equity of
approximately $11,000,000 and an unused line of credit of
$10,000,000.

The Company also announced that effective immediately, Gary L.
Price will become Senior Vice President of Business Development. 
This move will utilize Price's sales and management expertise to
better position the Company in the area of new strategic business
relationships as well as managing existing business partnerships
such as Sunquest Information Systems, Shared Medical Systems,
Abbott Laboratories and Transcend Services, Inc. The creation of
the business development position is recognition that strategic
relationships that supplement the direct sales organization have
become a more critical factor in achieving both industry
visibility and market share. Timothy P. McMullen will become Vice
President of Sales, with overall responsibility for recruitment,
training and management of the Company's sales organization. Prior
to joining MedPlus in June of this year as Vice President of
Corporate Accounts and Managed Care, McMullen held that same title
for Hill-Rom, a wholly-owned subsidiary of Hillenbrand Industries
located in Batesville, Indiana.  During his fifteen year tenure
with Hill-Rom, McMullen managed both the domestic and
international sales operations and the sales support and marketing
functions.

MedPlus also announced that it expected that the fourth quarter
results of operations will result in a loss for the period.  The
expected performance relates to the longer than anticipated sales
cycles of the Company's ChartMaxx Electronic Patient Record System
which will result in lower than forecasted revenues for this
product.  As disclosed last week in the Company's third quarter
earnings release, management believes that the market potential
for this product continues to be substantial and the Company has
continued to increase its sales, marketing and administrative
expenses to support the installation and development efforts when
additional contracts are secured.  The Company also communicated
its intention in the future to significantly reduce operating
expenses as a percentage of net revenues and increase operating
expenses only when supported by higher revenue levels.

MedPlus is a publicly-traded, Cincinnati-based company that
develops, sells and supports hardware and software solutions to
meet the needs of health care organizations. Product offerings
include electronic patient record systems, optical document
archival and retrieval systems, intelligent bar coding systems,
object-oriented workflow and document management systems and
laboratory, business office and physician office integration
services.



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